The Blue Fish Podcast: Recent Episodes
Blue Fish
The Blue Fish Podcast is the audio edition of our running educational webshow, Marketing Madness, which is a deep dive into the often confusing and scary world of marketing a business, hosted by Marcus Neto, a long time business owner and marketing expert. This podcast will also feature blog readings, interviews, and more. Be sure to subscribe to learn more every week about the world of marketing.
So this podcasting thing is getting pretty big, huh? This week on Marketing Madness, we're breaking down why you should consider starting one, to not only boost your business's SEO but maybe to also gain some knowledge.
So this live video thing is here to stay, huh? Live video has risen dramatically in popularity in the last few years. And why shouldn’t it? Statistics show that users watch live videos three times longer than pre-recorded ones. (Social Media Today). And it makes sense. After all, live video gives them something produced video does not: a voice. And it gives you the opportunity to interact with them directly. That level of instant engagement is extremely powerful and makes your message just that much more personal. So, with that said, screw it! But before you get your phone out and start streaming, you should take a moment to review the little gotchas of marketing using live video. Live video is much easier to produce than normal videos (unless you’re doing something more than… you know, talking). But that said, an important question to ask yourself is where you’re going to do it. Is your potential audience on Facebook? YouTube? There are a lot of live-streaming platforms out there, and unless you have the technology to handle it, you only really get to pick one. Here’s a quick overview: Facebook Facebook is great for a large variety of live stream formats, whether you’re just talking to an audience or covering an event. Live-streams on Facebook are posted as normal videos after the show ends, so people can always come back to watch if they missed it. It’s likely that if you’re confused about where you should start live streaming for your business, you’ll want to use Facebook. YouTube YouTube has started integrating more and more tools for you to start live-streaming on their platform in the last year. But should you stream on it? It depends. Your stream on YouTube is much less likely to garner views unless you have a pre-established audience on that platform, so it’s best to avoid streaming on YouTube without a good reason. However, YouTube also posts live-streams afterward, so if you’re wanting easy content to post on your business’s channel, it might be a good fit for you. Instagram What? That’s right. Instagram also lets you live-stream on it, but only on the “Instagram stories” feature set. That means that your live video is only available while it’s being streamed and for 24 hours after it’s finished. After 24 hours, it’s gone forever. Use Instagram streaming for more short-form content that doesn’t need to stick around. Quick updates, saying hello, things like that. Instagram is known for having much higher engagement than other platforms, so this might actually be in your best interest if that’s what you’re after. Twitch Twitch.tv is a video-game oriented streaming service. Lately, however, they have grown a “real life” community of people who stream via their phone camera. Twitch is a strange environment but can be useful if you’re intent on doing it regularly and looking to build an audience who would normally frequent Twitch: younger, nerdier people. An e-commerce business whose demographics are mid-20s geeks, for example, would do well to look at Twitch as a viable platform. What to do with it Next, you’ll need to decide what kind of content you’re going to want to stream. This is variable and totally depends on what kind of message you’re wanting to send to your audience. Some people opt to make quick ‘question and answer’ sessions, others to spend 10 minutes talking about a topic in their line of work; others stream just to say hello to potential viewers and talk — a great way to connect with your followers. Now that you know what you’re doing and where, it should be easy to get started! Lastly, here’s a few tips that might help you as you being streaming: Always inform your audience well in advance that you’ll be live streaming. Otherwise, you’re relying on notifications and people just happening to come across it. You want people to get excited for your streams, to be sure they at least know about them! Always watch the comments that come in during the stream. Set aside time to answer questions and respond. That’s the best part of live video, after all. They come in in real time, but beware, they are usually delayed by some amount of time. It can get up to a minute or two for you to get a response from your viewers if the network connection is bad. Remember, live streams are LIVE. From beginning to end, people can see and hear what’s going on, so make sure there won’t be any embarrassing interruptions and don’t say anything that might hurt your image. It’s smart to get a good idea in your head of what you’re going to say prior to going live. As always, be consistent with your streams and use good metadata techniques, such as appropriate keywords and descriptions, to help people find them. And that’s it! Happy streaming. We hope this helps you market your business just that much easier. But if you need any help, Blue Fish can give you all of the tools you need to grow your business and it’s presence online. Shoot us an email at hi@bluefishds.com to get started. Thanks for listening!
YouTube is the largest video platform out there, and a fantastic tool to generate traffic to your business through video marketing. But YouTube is very different from the other platforms out there, like Facebook and Instagram.
Being able to communicate about your business in a concise and interesting way is absolutely vital. This week on Marketing Madness, Marcus discusses tips on how to make your very own elevator pitch.
For the text transcript and more, head over to our website https://bluefishds.com/marketing-madness/crafting-an-elevator-pitch
It seems like everyone who discusses SEO wants you to have a blog. But why? This week on Marketing Madness, we break down why it's important to update content on your website, and the easiest way to do that is to make a blog and start writing about what you do.
When you're first starting a business, money can be tight. So this week on Marketing Madness, Marcus discusses ways for new businesses to market themselves with low-to-no budgets. This is one you can't afford to miss!
Have you ever considered how your business's social media presence might affect your human resources? Seriously! On this week's episode of Marketing Madness, we're briefly covering just that.
Non-Profits often have a harder time with Marketing than a normal business does. So this week, Marcus is paying special attention to those out there doing good for our communities out of the goodness of their own hearts by giving them tips on marketing tactics they can implement with low-to-no budget.
Does your business have a website? If not, why? On this week's Marketing Madness, Marcus explores the reasons why businesses have chosen not to build a website and why they should reconsider.
Often times, we see certain technical jargon being used a little too frequently without being explained. And lately, one of those is the acronym "CMS". What IS a CMS? How can it help you? This week on Marketing Madness, Marcus is explaining exactly that!
Following up a customer's experience can make a huge impact on how they think of your business - what does your follow up look like? This week on Marketing Madness, Marcus is presenting a great example of follow up by a local business.
For modern websites, it's important to consider all kinds of screens that people are using - most importantly, the mobile screen. This week on Marketing Madness, Marcus is going to give you 4 great reasons that your website NEEDS to be responsive.