Point of View (POV) Business Podcast by Andrew Tran: Recent Episodes
Andrew Tran
Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.
Guests come from a wide range of backgrounds from branding, marketing, advertising, design, to even leadership, management or professionals in motivation and coaching.
LeadGeneration #LinkedInMarketing #Sales
Bob Low is a B2B marketing consultant who was 3 x most inspirational profiles on LinkedIn (by Marketing in Asia magazine) with over 14,000 followers.
He has trained professionals from companies such as Coca-Cola, Maxis Communications, Ernst & Young & Accenture in Digital Marketing and LinkedIn Strategy.
Chapters
- 0:00 - Intro
- 1:41 - Bob Low comes in
- 3:00 - Bob’s suggestion if you’re in KL
- 11:32 - B2B selling on LinkedIn, trends that’s happening
- 15:51 - Defining your niche and building your audience accordingly
- 21:15 - Common lead generation tactics B2B salespeople use on LinkedIn
- 27:41 - LinkedIn changing algorithm moving away from vanity metrics of engagement
- 32:00 - Content types on LinkedIn that creates the most impact
- 38:50 - Creating content on LinkedIn is like creating your own personal channel
- 42:10 - Advice for salespeople using LinkedIn as their social selling tool
- 44:00 - Using polls on LinkedIn
Links to reach out to Bob Low:
- LinkedIn: https://www.linkedin.com/in/bobthinks/
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
Reach out to Marcus:
- LinkedIn: https://www.linkedin.com/in/marcuschanmba/
- Website: https://venliconsulting.com/
- Facebook: https://www.facebook.com/therealmarcuschan
- Instagram: https://www.instagram.com/therealmarcuschan/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
LinkedIn #Marketing #ContentMarketing
David Wong is the Co-founder of JD Leads, a LinkedIn marketing and sales enablement agency. Our conversation takes us through the anatomy of dominating LinkedIn in 2022!
Check out the chapters
- 0:00 - Intro
- 3:31 - David's recommendation in Vancouver for 48 hours!
- 5:49 - David's entrepreneurial journey (7-figure income)
- 15:24 - LinkedIn B2B marketing over the last 6 months
- 18:52 - LinkedIn 'Polls' useful or overused?
- 20:27 - LinkedIn hashtags how much is too much?
- 22:40 - LinkedIn tactic for B2B marketers and sales pros
- 25:00 - Personalize your messages on LinkedIn
- 28:21 - 2022 digital selling has changed
- 31:55 - 2022 LinkedIn engagement metrics
- 37:00 - Content tactics most impactful on LinkedIn in 2022
- 38:33 - Should I post photos or videos on LinkedIn in 2022?
- 39:22 - Should I put external links on my LinkedIn posts in 2022?
- 40:54 - Carousels still relevant as a content tactic for LinkedIn?
- 42:56 - Best LinkedIn content for particular industry
- 46:32 - Advice to consultants using LinkedIn as their primary channel for social selling
Links to reach out to David Wong:
- LinkedIn: https://www.linkedin.com/in/thewongdavid/
- Website: https://jdleadsonline.com/
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
Reach out to Marcus:
- LinkedIn: https://www.linkedin.com/in/marcuschanmba/
- Website: https://venliconsulting.com/
- Facebook: https://www.facebook.com/therealmarcuschan
- Instagram: https://www.instagram.com/therealmarcuschan/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
leadgen #marketing #strategy
My next guest is Vinnie Romano. Vinnie is a 16-year veteran of the advertising industry, having worked with some of the world’s most-loved brands Samsung, Microsoft and Canon, in the industry's most iconic creative agencies across both B2C and B2B sectors.
Chapters
- 0:00 - Intro
- 2:00 - Vinnie Romano’s career to date
- 5:24 - Universal pain point that most marketers fail to address
- 8:00 - How do get your clients to see their pain points as marketers
- 14:15 - Engaging a new client for the first time talking strategy
- 21:42 - B2B vs B2C content marketing
- 24:42 - Common mistake in lead generation pages
- 31:15 - What layout structure helps convert the best on landing pages
- 41:00 - Key advice to c-suite or even a founders to improve their lead gen in order to sell their product / service
Links to reach out to Vinnie Romano: (Vinnie can you add your additional social profiles)
- LinkedIn: https://www.linkedin.com/in/vinnieromano/
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
Reach out to Marcus:
- LinkedIn: https://www.linkedin.com/in/marcuschanmba/
- Website: https://venliconsulting.com/
- Facebook: https://www.facebook.com/therealmarcuschan
- Instagram: https://www.instagram.com/therealmarcuschan/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
marketing #landingpage #leadgen
Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100!
Chapters
- 0:00 - Intro
- 2:05 - Who is Ian Fernando
- 3:05 - Where will Ian travel in Southeast Asia?
- 5:45 - Main lesson in building a 6-7 online figure business
- 8:20 - Why businesses seek out marketing professional experts
- 10:44 - The common mistakes marketers make in their lead gen page?
- 12:48 - Tools to use to help measure success on your lead generation page
- 14:26 - The anatomy of a landing page, the strategy
- 16:15 - How to create a lead gen page for SEMs
- 24:05 - 2022 ad spend media buy predictions
- 29:33 - Email marketing effectiveness in 2022 test test test
- 33:21 - Advice to a c-suite or even a smaller business to improve their lead gen in order to sell their product / service, what’s the key things you would advise them to review or look at?
Links to reach out to Ian Fernando:
- LinkedIn: https://www.linkedin.com/in/ifernando/
- Website: https://www.ianfernando.com/
- Instagram: https://www.instagram.com/ianternet/
- Facebook: https://www.facebook.com/IANternetMedia/
- YouTube: https://www.youtube.com/user/iantrepreneur
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
Reach out to Marcus:
- LinkedIn: https://www.linkedin.com/in/marcuschanmba/
- Website: https://venliconsulting.com/
- Facebook: https://www.facebook.com/therealmarcuschan
- Instagram: https://www.instagram.com/therealmarcuschan/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
Travel #Tourism #SouthEastAsia
Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.
Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 9 years. She also co-hosts a podcast, The South East Asia Travel Show. Our conversation takes us into the world of travel and tourism into 2022
From predictions coming into the first half of the new year But also exploring the domestic tourism industry across SEA and talking about the importance of China in the region as a tourism inbound source.
Super relevant for companies in the travel tourism industry, but also other verticals that target the SEA market for their product and services, some of the things that we talk about will spark some questions internally for you to think about with your team, your group.
So strap yourselves in, grab a cup of coffee, pen and pad and listen to Hannah and I talk about SEA travel and tourism
Chapters
- 0:00 - Intro
- 3:52 - 3 best places to visit in Kuala Lumpur
- 6:18 - Tourism in Southeast Asia
- 6:43 - How important is the domestic tourism industry going to be for Southeast Asia nations in 2022?
- 8:59 - Will the FIT (Freedom Independent Traveler) market still be relevant?
- 10:50 - The government’s role to help operators reinvent the traveler’s experience beyond accommodation
- 16:21 - What do you think tourism bodies and operators will have to do to accommodate the China inbound market?
- 22:30 - First half of 2022 travel industry predictions?
- 22:42 - Where can you connect with Hannah Pearson
Links to reach out to Hannah on:
- LinkedIn: https://www.linkedin.com/in/hannahfpearson/
- Podcast: https://www.theseasiatravelshow.com/
- Website: https://www.pearanderson.com
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
sales #trends #SEA #Marketing
Top 5 Southeast Asia B2B marketing and sales trends in 2022. Time to dust off the crystal ball and begin to look into the future and what 2022 will look like for organizations and teams in sales and marketing.
The following are five predictions sales and marketing organizations will expect to see in the B2B space moving into 2022. Check out the bonus one at the end!
Read the article published on Marketing In Asia - https://bit.ly/3paw3QC
Chapters
- 0:00 - Introduction
- 2:30 - Time to dust off the crystal ball
- 3:00 - First trend for 2022: Sales & Marketing teams unite!
- 6:44 - Second trend for 2022: Mobile only
- 9:55 - Third trend for 2022: Your social profile (personal) will be key!
- 12:36 - Fourth trend for 2022: Consumer behaviour reload!
- 14:17 - Fifth trend for 2022: CRM Integration & email marketing
- 16:58 - BONUS Trend for 2022!
- 20:00 - Outro and looking ahead into 2022!
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Try the FREE mini course - https://bit.ly/31ajZVZ
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
sales #training #coach
The process of becoming a good or high performing salesperson comes down to the habits you display from handling rejections, challenges to creating that presence pre-call / pre-meeting and building trust and credibility with each step of the way.
With my latest interview for the Point of View Business Show, I sat down with B2B sales trainer, coach, Forbes Business Council member Marcus Chan to talk about sales and in particular around the common mistakes reps make and how to overcome them.
Check out the chapters:
- 0:00 - Introduction
- 0:59 - Who is Marcus Chan?
- 1:28 - The common mistake that reps make when they get their sales rejection?
- 3:20 - Not asking enough questions leads to losing the sale
- 4:54 - Asking better sales question in the discovery phase
- 5:35 - What is the best sales methodology to adopt?
- 7:07 - Does charisma play a key role in the close?
- 7:53 - Why some of the best salespeople are introverts
- 8:51 - How has COVID or the ‘new norm’ changed the way sales reps act in terms of generating leads and closing them?
- 10:44 - Why you need a social presence as a modern sales person
- 14:11 - Marcus talks about his early sales days
- 16:39 - Having mentors and teachers in your sales journey
- 20:02 - Why having mentors is so important in any profession
- 21:11 - What advice would you give a fellow Chief Sales Officer on inspiring / motivating their sales reps to exceed their quota?
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/31ajZVZ
Reach out to Marcus:
- LinkedIn: https://www.linkedin.com/in/marcuschanmba/
- Website: https://venliconsulting.com/
- Facebook: https://www.facebook.com/therealmarcuschan
- Instagram: https://www.instagram.com/therealmarcuschan/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
Sales #Sinagpore #Training
With the year coming to a close and sales professionals everywhere around the world looking to finish off the quarter strong and look into 2022, I had the pleasure of interviewing sales professional and trainer Christina Tan with over 20 years of experience and currently based in Singapore.
With this episode I wanted to ask Christina some of the burning questions that sales professionals have no matter how experience they encounter and some of the steps to overcome rejection or sales loss.
Chapters of the episode:
- 0:00 - Introduction
- 2:35 - What’s the number 1 common mistake sales reps make that loses their deal?
- 3:38 - Why some salespeople lose the sales by going straight into products and features
- 7:25 - Christina’s 4S sales methodology to success
- 12:52 - Why personal branding is so important in mastering your sales presence to close effectively
- 15:39 - How has COVID changed the way sales reps act in terms of generating leads and closing them?
- 17:37 - Effective sales requires a union between sales and marketing
- 19:39 - What advice would you give a fellow Chief Sales Officer on helping them reframe a problem that they are facing?
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Where can you get in touch with Christina
- Find her on LinkedIn https://www.linkedin.com/in/christina-min-shyan-tan/
- Check out her website for more information https://sales-symphony.com/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
marketing #branding #legalindustry
My next guest is Michael Bromley, CEO and founder of Beyond Billables, a creative marketing boutique agency specializing in the B2B professional services space. As a former lawyer and now marketing strategist Michael has a great understanding of the space which enables him to help his clients increase their exposure whilst tackling some of the biggest challenges their clients face in the legal industry.
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Links to reach out to Michael Bromley:
- LinkedIn: https://www.linkedin.com/in/michael-bromley/
- Website: https://www.beyondbillables.com/
- Instagram: https://www.instagram.com/beyondbillables
- Facebook: https://www.facebook.com/beyondbillables
- Podcast: https://podcasts.apple.com/au/podcast/beyond-billables/id1249104036?mt=2
- YouTube: https://www.youtube.com/channel/UCf5v9XesoFKbdVJBNV86F5w
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
AJ Kulatunga is a professional Keynote Speaker and Business Strategist working for brands like Microsoft, HP, Nutanix, ACS, LAW, and Thales to delivering inspiring presentations that adapt challenges into opportunities, facilitate innovation sessions and as a coach to help leaders hone in their entrepreneurial mindset to improve business results.
Chapters
- 0:00 - Introduction
- 1:05 - What's new with AJ Kulatunga
- 2:12 - Who is AJ Kulatunga?
- 2:44 - How AJ met Guy Kawasaki
- 4:54 - The topic - Transformation & Innovation
- 5:18 - One of the big things that enabled brands to shift and transform during COVID?
- 9:10 - The importance of people internally in your business to transform
- 11:00 - What are some of questions you need to ask if a business is looking to 'transform' their operations
- 16:27 - AJ's COVID daily video message - Bernad Salt AM
- 20:29 - What did Bernard Salt say to AJ to resonated with him
- 25:57 - The subtle differences on audience engagement and approach between online versus offline events/workshop
- 29:33 - Dealing with organizations in the fear of change management
- 32:05 - The heart centred innovation methodology adoption
- 46:52 - The challenge for SMEs but the importance of one thing
Reach out to AJ through:
- LinkedIn: https://www.linkedin.com/in/ajkulatunga/
- Website: https://ajkulatunga.com/
- Instagram: https://www.instagram.com/blkmgk01
- Facebook: https://www.facebook.com/ajkulatunga
- Twitter: https://twitter.com/ICT_GURU
- YouTube: https://www.youtube.com/c/AJKulatunga
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
VoiceTraining #CEO #Communication
My next guest is Sally Prosser, she is a voice & public speaking coach with an extensive career in media training and developing her students to command their voice and deliver impactful and engaging presentations.
Chapters of the episode:
- 0:00 - Introduction
- 2:39 - What does Sally Prosser do?
- 5:18 - How and Why did you get into coaching?
- 8:27 - What creates a world-class communication presenter?
- 9:21 - A quick 2 minute exercise to help you present with confidence - Body and mind synchronize
- 13:05 - Using your voice as a ‘wardrobe’ - Different scenarios / different voices
- 16:24 - How Sally works with CEOs and C-suite executives to develop their breakthrough effective communication
- 21:26 - Advice to a c-suite to improve their boardroom or media delivery, what would be the number one thing you would suggest?
Reach out to Sally through:
- LinkedIn: https://www.linkedin.com/in/sally-prosser/
- Website: https://www.sallyprosser.com.au/
- TikTok: https://www.tiktok.com/@sallyprosservoice
- Instagram: https://www.instagram.com/sallyprosservoice/
- Facebook: https://www.facebook.com/SallyProsserVoice/
- Twitter: https://twitter.com/sally_prosser
- YouTube: https://www.youtube.com/user/sallytprosser
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
salestraining #sales #business
When we talk about effective sales training with a depth of knowledge and experience that’s globally recognised, Simon Hares comes to mind! With Simon, we had a long chat on the effectiveness of sales training which is even more important given the current global situation we are all under and the importance of maximising your chances to close as leads come into your pipeline.
Simon has over 20 years of experience in the world of sales alongside running a successful sales training group, SerialTrainer7 as well as speaking and appearing on numerous podcasts and shows around the world.
Chapters of the episode:
- 0:00 - Intro
- 0:54 - Who is Simon Hares?
- 8:47 - Common misconception that sales reps feel when they get a sales rejection?
- 13:42 - What’s the common mistake sales reps make that result in losing their deal?
- 17:15 - 3 things that salespeople need to listen out to in a prospects rejection - Denial, Defend and Deflect
- 20:07 - Sales books and resources to help your sales game
- 23:11 - The prerequisite / must read book for a new salesperson
- 42:52 - How has COVID changed the way we sell? - Critical Business Value
- 45:36 - Difference between B2B and B2C sales during COVID?
- 47:31 - Advice to a c-suite on overcome a sales problem
The Only Sales Guide You'll Ever Need By Anthony Iannarino - https://bit.ly/SalesGuideBook
Reach out to Simon through:
- LinkedIn: https://www.linkedin.com/in/simonhares/
- Website: https://serialtrainer7.com/
- Twitter: https://twitter.com/serialtrainer7
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
digitaltransformation #consulting #asia
My next guest is Francis Goh, he is the founder and CEO of Hehsed, which is a consulting group based in Singapore with a focus on digital transformation including Innovation strategies through design-thinking & agile scrum practice.
He has over 20 years of international experience working in industries like technology and the energy space across Asia, Europe and the United States holding key senior regional roles for companies like ExxonMobil, Hewlett-Packard, Fujitsu, SAP, Microsoft and more.
Our conversation focuses on his consulting practice, specifically around digital transformation and how he works with his clients on developing innovative strategies through various frameworks and techniques.
Chapters
- 0:00 - Interview
- 4:34 - Questions to ask your stakeholder in Digital Transformation?
- 7:31 - What does digital transformation mean in 2021 for Asian-based organizations?
- 10:19 - The adoption of digital transformation needs to be adopted by the entire business
- 12:04- eCommerce adoption of digital will propel transformation in the region
- 16:17 - Infrastructure of the hospitality industry to digitally transform due to COVID
- 18:05 - Why is design thinking methodology so important in developing innovative solutions?
- 20:16 - How do you implement design thinking with your clients?
- 22:01 - How long does a design thinking workshop last?
- 24:03 - How do you maintain focus from participants during an online workshop?
- 26:08 - What advice would you give a fellow CMO on reframing a marketing or sales problem they are facing?
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Reach out to Francis on LinkedIn - https://www.linkedin.com/in/francisgohsh/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
branding #marketing #anitasiek
My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.
She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.
Chapters of the podcast
- 0:00 - Introduction
- 5:55 - Biggest mistake businesses make in their marketing approach
- 7:25 - The biggest mistake small businesses make in their marketing activities
- 8:06 - Resources to help strategist ideate
- 9:43 - Deep understanding of your customer
- 10:42 - Understanding your audience
- 11:31 - Stay up to date with published studies
- 12:23 - Using storytelling to help relate your product or service to your audience
- 17:50 - Wider brand communication still has purpose
- 20:23 - How did you initially get your beta students for your course?
- 24:42 - Which channel was most effective in gaining your core students for your course?
- 27:24 - Losing that human connection - Don’t chase money!
- 27:37 - The marketing funnel - put your customer in the middle
- 31:04 - How long did it take to build your course?
- 36:00 - The advantages in creating a beta program
- 38:06 - Using education marketplaces to sell your course
- 39:54 - What would you go back and do differently
- 43:24 - Structuring your products to fit the different price points
- 45:25 - Advice to c-suite or strategist on reframing a problem they are facing
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
My next guest is author, sales professional and trainer, Allan Langer. He transforms sales teams & individual reps into high-performing, top producers, with first, understanding the customer journey & process, and then coming up with a stress-free, human-centered CUSTOMIZED sales process that leaves the customer feeling great.
Our chat focused on sales enablement and helping sales professionals on driving higher results by closing better through the way they converse with their prospects.
For more information on Allan Langer, head over to https://www.flowcode.com/page/allanlanger and follow him on LinkedIn https://www.linkedin.com/in/allanlanger/
Here are the main chapters of the interview with Allan Langer regarding sales and the habits you need to be successful:
- 0:00 - Introduction
- 2:33 - Main sales methodology and approach
- 4:17 - Why it is important to solve the customer’s problem first in sales
- 5:36 - How to reframe your sales approach to close
- 6:28 - The most common mistake sales professionals make
- 9:40 - Modern sales approach for COVID-19
- 12:07 - COVID-19 sales difference B2B and B2C
- 14:36 - Always ask WHY in sales
- 16:32 - Advice: If you were speaking to a CMO or sales director on reframing a problem, what advice would you give them?
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
SEO or Search Engine Optimization has never been more important now than it has ever been. New algorithm changes and consumer trends have meant that optimizing your website to rank on intended searches for Google, Bing, Baidu and other search engines is really important towards serving your customer’s needs and capturing lost opportunities.
My latest guest is Clarice Lin, she is a marketing strategist focusing on working with her clients to rank on the first page of Google and/or YouTube.
Our conversation opens up on what marketing campaign resonates with her and why, whilst we also talk about what are the common challenges brands face, large or small when it comes to committing to their marketing activity.
Chapters in the interview
- 3:05 - Introduction
- 3:33 - Marketing campaign that’s most memorable in recent times
- 4:46 - Duracell Bunny campaign
- 5:23 - Common challenges businesses face when it comes to marketing activity
- 8:12 - Typical SEO consultation process (Needs analysis)
- 10:19 - Tools and tips to analyze their rank and identify opportunities for search
- 12:00 - Specific tools for SEO
- 13:18 - Why keyword stuffing is bad for your website in the long run
- 18:33 - Advice for businesses where time and money is poor, but recognize marketing activity is really important
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
influencers #socialmedia #marketing
Just a quick video on why it’s a bad idea to use an influencer or Key Opinion Leader (KOL), but also when you should consider using an influencer or KOL as part of your marketing mix to promote your product, service or business.
This post mostly talks through the lens of a small to medium business, however the principals still remain the same even if you’re a large enterprise organization.
In general, influencers and KOLs are great because they give you an ability to tap into a highly engaged sub-community on social media which can help towards reaching your campaign objectives.
For this video, I’m going to break it down between a few things:
- When to use and not use an influencer or KOL
- Vanity metrics
- The longevity of a post on social media (stories)
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
For more information, please visit the website - https://www.andrewtran.asia/pov
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
About POV Show
Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.
Michael Kawula has been an entrepreneur for 20+ years starting several different 7-Figure businesses including a local cleaning company, online office supply store that was ranked the 144th fastest growing business in the U.S., to a SaaS tool for Social Media.
Currently, Michael is the Chief Evangelist for SalesRocket, a B2B Outreach Tool and teaching struggling businesses the Koalafied Business Path, a method for building a Koalaty Business you love.
Modern leadership for Southeast Asia requires a balance between Asia’s unique cultural emphasis on hierarchy positioning and incorporating international best practices.
As leaders, and more importantly modern day leaders, it’s important to understand that the role of a leader has changed from it’s once top down domineering approach to a more inspirational and approachable point of view.
For CMOs (Chief Marketing Officers) or CEOs, the role of leadership has become more of a narrative to understand and become more customer centric in their approach to developing prospects to consumers.
In this latest podcast, I interview entrepreneur, speaker, coach and author Michael Kawula on leadership, but also taking a look at sales and the way lead generation programs have adapted to this new age digital environment.
Key chapters to watch
- 0:00 - Introduction
- 5:32 - Common mistakes in marketing lead generation strategy
- 7:42 - Understand who your customers are
- 9:55 - Lead generation over the last 5 years
- 13:50 - Why your marketing strategy should focus on nurturing your prospects
- 15:55 - Has your lead generation processes changed in the last 5 years?
- 20:09 - CMO C-Suit advice on solving their biggest business challenges
Check out Michael's links below
- Find him on LinkedIn - https://www.linkedin.com/in/michaelkawula/
- Checkout his website - http://koalatybusiness.com/
- Twitter - https://twitter.com/michaelkawula
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
My next guest is Fred Schebesta, co-founder of finder.com. Fred is the epitome of entrepreneurialism. An obsession for hyper success, Fred is passionate about disruptive innovation and inspires the startup community through sharing his achievements and learnings as a business coach, international speaker, media commentator and author.
In 2018, Fred leads the group’s latest project, the Finder App, which is an Australian-first innovation that combines personal finance management with comparison, rolling out to the US and UK this year.
Fred’s latest venture, Schebesta Ventures, is about fulfilling his purpose of challenging and inspiring people to reach unimaginable success. Fred launched an online course teaching his system of developing business ideas, and a new book out soon!
Key chapters on building success, fin-tech, the latest Go Bear acquisition and more.
- 0:00 - Intro
- 3:20 - What would you do if you weren’t at Finder.com?
- 5:55 - What enables Fred Schebesta to keep innovating forward after 15 years at Finder.com?
- 7:11 - Companies that Fred admires and why
- 7:53 - What does an investor look for in a company or its people?
- 10:21 - When it comes to blockchain technology what do you see that others don't?
- 12:55 - What did Finder.com see in Go Bear that resulted in its acquisition?
- 14:08 - What does South-East Asia hold in the next 3-5 years?
- 15:46 - Advice for a fellow tech CEO on investing into a new product territory for the organization
Check out Fred's links below
- TikTok: https://www.tiktok.com/@fred.schebesta
- Instagram: https://www.instagram.com/fredschebesta
- Linkedin: https://www.linkedin.com/in/fredschebesta
- Clubhouse: @fredschebesta
- Twitter: https://twitter.com/Schebesta
- Join The Disruptors' Club: https://www.linkedin.com/groups/12205644/y
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
Roger Gehrmann is a creative leader with 18 years experience spanning the various worlds of Advertising, Product Design and B2B & B2C Marketing & Strategy.
He currently is the Executive Creative Director at SiriusXM/Pandora, the largest audio entertainment company in North America.
Roger is the co-founder of Studio Resonate, the audio-first creative consultancy that brings brands to life through audio.
Key chapters:
- 0:00 - Intro
- 2:28 - Favourite artist and why?
- 4:11 - What makes a brand iconic?
- 5:47 - Do iconic brands have a consistent narrative?
- 7:39 - Sonic branding example with Mastercard
- 8:48 - What is audio branding?
- 9:09 - How Mastercard created their audio (sonic) branding
- 11:03 - Intel’s audio branding explained
- 13:14 - McDonald’s ‘I’m lovin it’ sonic branding
- 15:15 - How long has audio branding been used for?
- 16:44 - Why audio branding is important for brands today?
- 19:48 - Can small brands use audio branding?
- 22:39 - How small brands can create their audio branding
- 25:53 - What is brand safety?
- 30:46 - Applying AI to brand safety in advertising
- 38:36 - Advice for creatives in problem solving
Links to reach out to Roger Gehrmann:
- Follow her on Linkedin: https://www.linkedin.com/in/rogershogehrmann/
- Twitter: @roger_sho
- Web: rogersho.co
- Clubhouse: Join Society For Sound Thinking, for our weekly discussion on all things sound.
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the ch allenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
My next guest is Luciana Cani, she is a creative with over 23 years of experience in four different continents. Currently she is the Executive Creative Director at Saatchi & Saatchi Tokyo.
And before moving to Japan, Luciana has worked at Leo Burnett, both in Chicago and Lisbon and at some of the biggest agencies in her native São Paulo.
During her career she was awarded “Best Creative Director” by the Creative Club of Portugal on three different occasions. And was also featured as one of the top 18 Executive Creative Directors in the U.S. by Adweek 100 Creative list in 2017.
As a side project, Luciana wrote and illustrated a children’s book that is now part of the Portuguese National Reading Plan.
Chapters of the interview
- 0:00 - Intro
- 5:21 - What makes a brand iconic?
- 8:07 - How Nike has evolved their branding over time
- 9:03 - Brands become iconic over time by adding depth and character in their brand
- 9:36 - Favourite brand Luciana had worked for in the past? (Travel)
- 11:44 - What brands in Tourism and Travel should be focussing on? (Marketing / Communication)
- 16:33 - Leadership in Asia
- 17:11 - What leadership tactics have worked communicating across cultures around the world?
- 21:40 - Leadership difference between the East and West
- 25:57 - Advice for creative directors articulating / identifying the actual creative problem to solve
Addition links for Luciana Cani * Follow Luciana on LinkedIn: https://www.linkedin.com/in/luciana-cani-2ab990ba/ * Check out Luciana’s Instagram via Tokyo Bits: https://www.instagram.com/tokyo_bits/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.
For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
- Facebook: https://www.facebook.com/AndrewTranDigital
- Instagram: https://instagram.com/andrewtrandigital
- Twitter: https://twitter.com/iamayetee
My next guest is Kevin Mulrane, he is a seasoned sales professional, Coach, Mentor, and Co-Host on his podcast, the Addicted to Growth Show.
He has over 12 years in the sales and development game, and is currently the Vice President, Head of US Sales for Proquo AI which is a brand management platform that helps challenger brands get bigger, faster.
As an example, Proquo AI allows brands to see the impact of their marketing campaigns in real time, which is something that has not been done before.
Besides that, he's also a Pizza and Wine Enthusiast.
My interview with Kevin was quick and straight to the point. I asked him the common mistakes that marketers make when they create their lead gen systems, the changes he’s seen on growth hacking over the last few years and advice for CEO’s and business owners on reframing a marketing/sales problem that they are facing.
So, without further adieu, please welcome Kevin Mulrane.
Chapters of the interview:
- 0:00 - Introduction
- 3:40 - Kevin’s Pizza etiquette
- 5:23 - Common mistakes sales and marketing make when they are strategizing on lead gen programs
- 8:11 - How has growth hack lead generation changed over the last 5 years
- 10:43 - Creating lead generation programs for complex deals / product
- 15:07 - Advice to CMOs or C-suites on reframing a marketing/sales problem that they are facing
Links to reach out to Kevin Mulrane:
- LinkedIn: https://www.linkedin.com/in/kevinmulrane/
- Podcast link: https://podcasts.apple.com/us/podcast/addicted-to-growth/id1516222375
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
This episode talks about leadership and marketing with Lessonly Chief Marketing Officer, Kyle Lacy.
Kyle is well respected marketing leader having published three books, talking at various marketing summits on a range of topics including: content marketing, collaborative consumption, consumer behavior, email marketing and more.
Here are the key chapters of our podcast
- 0:00 - Intro
- 3:05 - Lessonly during COVID-19 situation regarding the remote training industry
- 4:30 - The fundamentals in becoming world-class in marketing
- 4:55 - Why being irrational is a good thing as a marketer
- 5:20 - Displaying empathy as a marketer
- 5:48 - Storytelling
- 7:00 - The process of becoming world-class as a marketer
- 8:53 - B2B and B2C convergence in marketing - Product led growth
- 11:19 - Post-COVID era sales-led approach will dominate?
- 13:24 - How CMOs handle stressful situations
- 15:50 - Advice to other CMOs on reframing marketing and sales problem
- 17:45 - Marketing has to be fun
Links to reach out to Kyle Lacy: Kyle to place any relevant links below
- LinkedIn: https://www.linkedin.com/in/kylelacy/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
How do you develop leadership excellence and instill confidence in your team during this time of change from COVID or geo-political shifts?
My latest Point of View show interviews Ralph Anania, an executive and business coach and a successful entrepreneur who's built 31 companies over a 35 year period, and has generated over $2BN in sales.
Our chat introduces how he began his journey as an executive coach and from there we began to talk about specific areas in leadership and resilience.
Key chapters in the interview:
- 0:00 - Introduction
- 2:55 - How did Ralph get into executive coaching in the first place
- 5:55 - Why having a business coach is important for stability and growth
- 7:01 - What makes a good leader?
- 7:41 - The difference between a leader vs a manager?
- 8:21 - Coaching leaders out of being a manager
- 10:07 - Has COVID-19 has it changed the way leadership is conducted?
- 11:16 - What leaders should be doing in COVID-19
- 12:20 - How businesses can prepare for a crisis situation
- 14:17 - Preparing your mental state for a crisis
- 15:35 - Getting your business ready to pivot in COVID-19
- 23:39 - Advice for leaders to build resilience in their teams
- 25:27 - Investing in your team for success
Links to reach out to Ralph Anania:
- LinkedIn: https://www.linkedin.com/in/ralphanania/
- Website: https://ralphanania.com/
- Facebook: https://www.facebook.com/ralph.anania/
- YouTube: https://www.youtube.com/user/bennysdragons
- Instagram: https://www.instagram.com/ralphanania
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
The entrepreneurial journey is long and winding, there's many learnings to be made, how do you develop leadership that will inspire and motivate your team to keep going forward? I interviewed Khushboo Nangalia, a budding marketer, entrepreneur, award-winning marketer and founder of BEYOND99 and LinkedIn influencer,
Our chat talked about her agency and how she got started, digital marketing and what makes a good modern digital marker, but I wanted to really dive into leadership and get perspective on the characteristics of a good leader, what her style and advice to others around leadership for a small to medium sized agency.
Chapters of the interview:
- 0:00 - Introduction
- 2:45 - Starting her entrepreneurial journey in Malaysia
- 7:20 - What does leadership mean to you?
- 11:55 - Following and creating mentors
- 12:13 - Developing your leadership style - servitude
- 14:38 - Key learnings through leadership journey
- 21:55 - Advice to leaders about building leadership resilience
Links to reach out to Khushboo Nangalia:
- LinkedIn: https://www.linkedin.com/in/khushboonangalia/
- Website: https://www.beyond99.com/
- Facebook: https://www.facebook.com/b99digital
- Twitter: https://twitter.com/B99digital
- YouTube: https://www.youtube.com/channel/UCUozcKBxgCXD9WGvL--eiJQ
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
My next guest is Dr Brian Harman. He is an executive coach and leadership professor based in Los Angeles, California, USA.
He teaches around the world at top universities and his work on trust in the field of leadership psychology has been featured by Forbes and in peer-reviewed academic journals.
When he is not teaching, he is with his team at Business Management Hallmark. You can also see his incredible collaboration through his LinkedIn profile.
My chat with Dr Brian centred around the theme of Trust in the workplace and how to thinking about this for your organization.
So, without further adieu, please welcome Dr Brian Harman.
Chapters of the interview:
0:00 - Introduction
3:50 - What is trust?
4:46 - Why is building trust so important for organizations?
9:12 - How do you start the conversation of trust in an organization?
11:11 - The types of executive coaching
13:43 - Advice to leaders trying to implement a culture of trust
Links to reach out to Dr Brian Harman
- Linkedin: https://www.linkedin.com/in/brianmharman/
- Website: www.bmhallmark.com
Book Recommendations
- Trust Factor by Neuroscientist Paul Zak - https://amzn.to/33Lw5DW
- The SPEED of Trust: The One Thing That Changes Everything by Stephen M. R. Covey - https://amzn.to/3lvUO5d
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
Angeline Yee, is an organisational coach with over 18 years of experience helping organisation leaders, teams and individuals overcome mental, emotional & having a sustainable positive change from negative behavioural issues.
She’s active on LinkedIn and has spoken about her work on various public platforms. And fun fact, she is a certified clinical hypnotherapist!
During the interview Angeline mentioned various statistics which really shines a light around the importance of organisational, executive and individual coaching to improve business operations and ultimately serving the customer better.
Chapters of the episode
- 0:00 - Introduction
- 3:44 - Why leadership training is so important right now?
- 8:48 - What creates challenger leaders?
- 13:52 - Challenges organisations face in adopting this approach?
- 18:00 - The process to enable executives to be more effective as leaders
-
26:25 - Advice for leaders in effective communication
-
Willis Towers Watson Covid-19 Employee Pulse Survey : https://bit.ly/30ga263
-
Xpert HR Survey : https://bit.ly/3cAJ4em
-
World Health Organisation ROI : https://bit.ly/33aLrlc
-
Business Purpose Statistics : https://bit.ly/3kMRLoK
-
Purpose-Driven Companies Evolve Faster : https://bit.ly/343W9Jj
-
Most Millennials Work for Purpose-Driven Companies : https://bit.ly/2FZfun8
Links to reach out to Angeline Yee:
- Linkedin: https://www.linkedin.com/in/angelineyee/
- Website: https://www.InspiredLifeInternational.com
- Facebook: https://www.Facebook.com/GarYan.Angeline
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
Jess is a B2B LinkedIn leads specialist, entrepreneur, business coach with years of experience working both in agency and client side organizations.
Living in Bali but growing up in Brisbane before taking her talents to Sydney, Jess is now honing her skills to help various startups, entrepreneurs, coaches and direct sellers improve their presence and reach.
Our conversation followed our theme over the last few episodes on business sales and with Jess and her business focussing on LinkedIn lead generation, I was curious to find out more around her knowledge and also getting some tips to improve your B2B sales via LinkedIn marketing.
In this episode you will learn:
- 0:00 - Intro to Jess and her career
- 09:45 - The selling style of using LinkedIn
- 13:40 - Why It’s important to create various strategies based on your audience persona (or archetypes)
- 14:28 - How LinkedIn has changed the way we use it for marketing
- 17:32 - How to optimize your LinkedIn marketing for COVID19
- 19:25 - The tips and tricks to level-up and improve your game via LinkedIn
- 23:21 - How long should your LinkedIn video be?
- 24:41 - Advice to LinkedIn selling 101
So, without further adieu, please welcome Jess Hartono.
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Links to reach out to Jess Hartono:
Linkedin: https://www.linkedin.com/in/jesshartono/
Website: www.jdleadsonline.com or https://www.linkednrevenuegeneratingmachine.com
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov Or connect via LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
How communication is so important when it comes to improving your sales and closing your deals.
My next guest is Ravi Rajani. He’s a coach who’s developed his sales skills from the trading floor of Citibank in London, through to building a robust and effective sales team for Europe’s number 1 travel tech firm, Fly Now Pay Later.
After years of acting in theatre, appearing on live TV & radio, and delivering presentations in the world of investment banking and startups, Ravi focuses on helping business leaders become confident speakers so they can deliver impactful presentations that sell.
We talked about
- Authenticity as a communicator to help you build rapport with your audience
- His methodology around effective communication and sales and,
- 3 practical tips that will help you pitch from the boardroom doors to the salesroom floor.
So, without further adieu, please welcome Ravi Rajani.
Chapter links for this interview:
- 0:00 - Introduction
- 4:43 - How did Ravi Rajani get started
- 5:35 - How Ravi got into sales leadership - The importance of delivery (communication)
- 7:11 - Creating world class communication impact for your presentation
- 8:55 - Process for effective communication
- 14:02 - What is your sales style? How to be effective in sales
- 19:00 - How has your sales style changed through time?
- 24:20 - 2 tips to sell your product/service/idea in a powerful way
Reach out to Ravi Rajani via Linkedin: https://www.linkedin.com/in/ravirajani/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
My next guest is David Masover, he’s a 30-year veteran of B2B sales, has written several books and eBooks mostly around sales process and management effectiveness, hosts a podcast called Driving B2B Sales Revenue and works as an independent sales coach and consultant.
David posts a ton of great content on LinkedIn so it’s easy to find him there or you can learn more and connect with him at his web site, www.davidmasover.com.
Key points of the interview:
- 0:00 - Introduction, David's background, LinkedIn focus for his business
- 5:14 - What is David's B2B selling style? - Solving problems
- 9:57 - What makes David's B2B selling style effective
- 16:16 - Advice for CEOs/Executive Management: How to sell your idea to senior board level
Links to reach out to David Masover:
- Linkedin: https://www.linkedin.com/in/masover/
- Website: https://davidmasover.com/
- Podcast: https://davidmasover.com/podcast/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.
Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 8 years. She also co-hosts a podcast, The South East Asia Travel Show.
This episode we explore some of the insights and trends that’s coming out of South East Asia as a result from the COVID-19 situation. I ask Hannah about what will happen to FTE (Freedom Independent Travellers) and MICE (Meetings, incentives, conferencing, exhibitions) sectors, and finally, I ask Hannah a burning question regarding advice for tourism boards, hospitality and tourism operators trying to adapt their communication and marketing approach for COVID-19 as some countries are preparing to open up to inbound tourism.
Check out what we spoke about:
- 4:43 - Current travel insights in South East Asia
- 6:42 - International travel predictions in South East Asia over the next 6-12 months
- 9:44 - Travel predictions on the FIT (Freedom Independent Traveler) domestic market
- 10:54 - Travel predictions on the MICE market 12:06 - Thoughts on international travel prices for consumers
- 13:29 - Marketing communication tactics for travel industry in COVID-19 era world
- 15:28 - How can smaller travel companies communicate in COVID-19 era world
- 23:24 - Advice for hotel groups, tourism boards or companies on next steps to drive inbound travel back
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Links to reach out to Hannah Pearson:
- Linkedin: https://www.linkedin.com/in/hannahfpearson/
- Podcast: https://www.theseasiatravelshow.com/
- Website: https://www.pearanderson.com/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
changemanagement #culture #covid19
My next guest is Friska Wirya. She is an experienced change management expert and principal at Fresh By Friska based in Sydney, Australia.
Her extensive career has enabled her to work with a number of top class organizations in mining, engineering and technology and navigate transformation and change within their business.
In our interview we discuss:
0:00 - Intro
1:56 - What is organizational change
3:50 - Common myths and misconceptions that organisations have regarding organizational change
6:28 - The importance of strong leadership in implementing organization change management
10:10 - Advice for CEOs/C-suites/Decision Makers on changement management
So, without further adieu, please welcome Friska Wirya.
Links to reach out to Friska Wirya
- Linkedin: https://www.linkedin.com/in/friska
- Website: https://www.freshbyfriska.com/
- YouTube: https://www.youtube.com/channel/UCDkVf0igJFUpSlg4w9Bh-UA/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/
My next guest is Chris Catchpole, a creative wizard, a teacher, a leader and currently Executive Creative Director for DDB and Tribal Worldwide.
He’s from the UK, but has been living in Asia for over 10 years from Singapore, China and now Vietnam.
His extensive agency experience has enabled him to work with a number of high profile brands including Google, Unilever, BMW, Visa, Intercontinental Hotels and more.
We touched on his career, what were the pivotal moments in Ad industry in Vietnam and also getting some advice on unlocking creativity in people
Our conversation talks about his career, why he’s in Vietnam, his thoughts around the creative space in Asia and what creates repeat business in the cut throat side of Agency-life.
Additional Links
- LinkedIn: https://www.linkedin.com/in/ccatchpole/
- A technique for producing ideas by James Webb Young: https://www.amazon.com/Technique-Producing-Ideas-James-Young/dp/198781746X
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
leadership #boxing #fightgame
My next guest is Mike Altamura, he’s a boxing manager, talent scout, writer, podcaster with his show, The Fight Game. His management saw the development of 9 world champions and currently is working as Head of Talent with MTK Global, a major boxing promotional company with one of the bigger names in their stable, heavyweight champion of the world Tyson Fury, along with Super middleweight world champion Billy Joe Saunders, and former unified and two-divisional champion Carl Frampton, world champ Josh Taylor and many more.
Our chat was a fun one as we reminisced on some old stories on how we met, what he’s currently doing but more importantly, Mike was able share his incredible story of the fight game, his life and how through the ups and downs he was able to build and create a name for himself, a really cool cinderella-type of story. This is a different expert than usual on the show, but his story and adversity is universal whether you’re in the corporate world, or the startup world, his story will inspire you to keep moving forward, keep pushing and chase your dreams.
Without further adieu, please welcome Mike Altamura.
Additional Links
- Website: https://mtkglobal.com/
- Podcast iTunes: https://podcasts.apple.com/us/podcast/the-fight-game-with-mike-altamura/id1489972473
- Podcast Spotify: https://podtail.com/en/podcast/the-fight-game-with-mike-altamura/
- Facebook: https://www.facebook.com/TFGAltamura/
- Twitter: https://twitter.com/mjaltamura
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
My next guest is Winnie Lam she is a seasoned executive having worked across multiple industries through various leadership roles and across five countries. She is currently the COO for Colliers International, Vietnam and the General Secretary of the Board for the Hong Kong Business Association Vietnam.
We touched on her career, and got right into speaking about communication, leadership and development and how that’s different between East and West.
We also talked about insights into emerging markets and how leadership differs between different nations in Asia.
And finally, we spoke about resilience and what actionable steps she takes to developing resilience and coaching people to overcome and solve their challenges ahead of them .
So, without further adieu, please welcome Winnie Lam.
🔥 FREE DIGITAL MARKETING MINI COURSE 🔥
Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!
The mini-course will include:
- 📽 - 3 key video lessons to help kick start your campaign planning
- 💡 - Advice from experts in the industry
- 📚 - Mini-course material to help you stay on track!
Sign up to the mini course - https://bit.ly/3GFPLdA
Links to reach out to Winnie Lam:
Linkedin: https://www.linkedin.com/in/winnlam/
A bit of an update. I’m working on a few upcoming episodes for #POVinterview but just need a bit more time.
But whilst I’m working on this, I wanted to highlight some previous guest who I think will add value especially if you’re going through some mental blocks as a #leader or #manager.
First-person I wanted to introduce is Aaron Foo, Aaron Foo, Product strategist, author and trainer. What I got out of that conversation was using #empathy to lead and build relationships with your stakeholders in order to build and deliver effectively.
The second person is Heidi Dening, she’s a speaker, author and educator from Australia. She’s had over 21 yrs experience, empowering thousands of individuals, teams & organisations to improve their workplace resilience, leadership resilience & professional resilience.
And finally, I wanted to highlight Vinh Giang. He’s an internationally renowned keynote speaker, world-class expert communication and professional coach! What I got from our conversation was the ability to think using your voice differently in order to convey an effective message to your audience
wellbeing #leadership #marketing #business #resilience #podcasts
My next guest is Steve McGinnes, author, strategy consultant, commentator, speaker and currently running his consultancy, Hummingbird Group from Singapore.
He’s been featured on BBC World News as their regional Asia expert, recently released his book, Surfing The Asian Wave, and has worked across some of the biggest brand names including Diageo, Unilever, Nestle and more.
We talk about Asia, the convergence of East and West, Succeeding in Asia, the future around digital marketing in the east and more.
Without further adieu, please welcome Steve McGinnes.
Additional Links
- LinkedIn: https://www.linkedin.com/in/stevenmcginnes/
- Website: http://thehummingbirdperspective.com/
- Buy Steven’s book on Amazon: https://amzn.to/2XO3oD4
- Recent Interview of Steve on Branding In Asia: https://www.brandinginasia.com/interview-steve-mcginnes/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
So today I wanted to do a different episode, and focus on a particular industry and just highlight a few guests with their wise words.
The industry is a tough one, and timely given the second wave pandemic is sweeping places like Australia and more recently Vietnam.
The industry I’m talking about is the travel, tourism and hospitality industry.
So in this episode, I’ll share a number of clips from past episodes that I think will help. Would love to get your thoughts if you agree.
It’s a short episode, I hope it adds value whether you’re working in the industry or in the service industry.
Guest featured include:
- Oliver Woods, Strategy Director - Red2 Digital - https://youtu.be/yeBNlOxFaLA
I had Oliver Woods on the show and we talked strategy, cultural sensitivity and he gave heaps of practical tips for businesses especially in the hotel, tourism, and hospitality industry.
- Mark Pickering, Creative Strategist and Business Director APAC, Chimney - https://youtu.be/qzoiQsZ5tUk
My chat with Mark was eye-opening for me and what stuck out what this phrase - Reuse, recycle and recreate.
- Jonathan Chak, Startup Coach & Mentor, UNSW Founders - https://youtu.be/MmSe81duzGk
I had the pleasure to chat with Jonanthan Chak about startups and his career, there were a few things that resonated from our chat, but the thing that really stuck with me was the principal around pivoting to find your niche
- Shankar Rajagopal, CEO Mindshare Vietnam - https://youtu.be/ajttdXWDrwg
A cecent episode with Sharkar Rajagoapal we talked about leadership but also touched on the digital media sphere in Asia and I asked him some predictions over the next 12-18 months, in particular the performance-driven approach for the tourism industry.
- Jariek Robbins, Best Selling Author & Business Coach - https://youtu.be/pR0HC6q8CuI
Finally, to finish off, I wanted to highlight a couple of tips from Jariek Robbins, business performance coach and best selling author who I had on the show to talk about resilience and change.
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/povv
communication #leadership #productmarketing
My next guest is Aaron Foo, he is currently the Head of Product Strategy for iCar Asia, which is an online platform that enables people buy and sell throughout ASEAN region.
Besides that, Aaron has a deep background in training and education all across South-east Asia and is a co-author of Habitudes - 21 Days to Change Your Life.
Our chat focussed around his career as a product strategist, overcoming obstacles in management and leadership, and finally tips that will help you communicate effectively with your team to deliver and execute.
Links to reach out to Aaron Foo:
-
Habitude: 21 Days To Change Your Life - https://amzn.to/2BybXdb
-
Linkedin: https://www.linkedin.com/in/aaron-foo/
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
leadership #marketing #adversity
My next guest is Shankar Rajagopal. He is currently the head honcho for Mindshare Vietnam, which is a media agency that’s part of GroupM, which is the world’s largest advertising media company and also cleaned up at the Campaign awards last year. As a leader, he’s been in the field of marketing communications for over 20 years across various media and market research industries.
Recognised as 2019 ‘Southeast Asia Agency Head of the year’ by Campaign, and Runner-up for ‘Office Head of the year’ at the Mindshare AMEA + Russia Huddle 2019.
Links:
LinkedIn: https://www.linkedin.com/in/shankar-rajagopal-2606/
Facebook: https://www.facebook.com/MindshareAPAC
We had a great chat and talked about:
-
His career spanning from India, China and now currently in Vietnam
-
The challenges he faced as a country head, especially in China and Vietnam where there were some major cultural differences
-
Tips and advice for leaders, especially multinational organisations, when it comes to developing inspiration and empowerment
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
My next guest is Thomas Elliott, a visual content expert, an artist, filmmaker, creative director, and influencer with over 96,000 followers on LinkedIn!
He’s from Melbourne, Australia, but over the last few years he’s been working out of Hong Kong and is currently the Creative Director of APV, video production and creative agency with clients including JP Morgan, KPMG, Disney, Red Bull, Shangri-La Hotels, HSBC, Alibaba, Cathay Pacific and many more
As a creative expert and visual storyteller, we dived into content marketing and personal branding and how he got to 96,000 followers and tips he shared around growing your branding through visual content.
We also discussed:
- The overt shift for brands to adapt their content and production in the midst of this COVID-era OR suffer the consequences
- The challenge to change and tell a story that resonates with your audience
- Cultural challenges in content marketing
And more.
Links
- LinkedIn: https://www.linkedin.com/in/thomaselliotthk/
- Book: https://www.amazon.com/Gonna-Thomas-J-Elliott/dp/1726314839
My next guest is Heidi Dening, she’s a speaker, author and educator from Sydney, Australia.
She’s had over 21 yrs experience, empowering thousands of individuals, teams & organisations to improve their workplace resilience, leadership resilience & professional resilience.
Our conversation takes us into her career in education and development, what makes people resilient and why it’s so important to build resilience.
We also explore how to develop resilience and adopt behaviours that will create change both from a professional point of view, and a personal point of view.
More information about Heidi
- Website: https://heididening.com/
- Linkedin: https://www.linkedin.com/in/heididening/
- Facebook: https://www.facebook.com/HeidiDening/
- Instagram: https://www.instagram.com/heididening/
- YouTube: https://www.youtube.com/channel/UCeMCiGUazlUDhoGYunmngtg
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
content #marketing #impact
My next guest is Nick Bendel, he is a professional digital marketer, specialising in content development for small and medium-sized businesses. With a deep background in journalism, Nick is currently the director of Hunter & Scribe, a content marketing agency based in Sydney, Australia.
Nick is killing it right now with his LinkedIn game, creating some really engaging content on the platform, from his video 3 minute marketing series to his quest to have 500 lunches from professionals around the globe.
We had an awesome chat and dive into his mindset as a communication expert and how his experience in journalism has helped his career and, open up on some tips around creating content that’s relevant, regular and offers value to your audience.
Details:
- Nick's LinkedIn: https://www.linkedin.com/in/nick-bendel/
- Hunter & Scribe Website: https://hunterandscribe.com/
My next guest is Vince Vu, an entrepreneur, advisor, investor and partner for various startups in the Vietnam ecosystem.
He’s currently the co-founder of Bizzi Vietnam, an accounting automation tool using robotic process automation (RPA) as it aims to simplify and digitize the financial operations of companies.
We talked about his career, how it led to Bizzi Vietnam and the Vietnam startup community. AND TIPS for talent acquisition in VN.
Details:
- Vince’s LinkedIn: https://www.linkedin.com/in/nghiavu1/
- Bizzi Vietnam Website: https://bizzi.vn/
- Bizzi Vietnam Facebook: https://www.facebook.com/bizzivietnam/
- Great article on Bizzi: https://www.techinasia.com/500-startups-backs-bizzi
mastery #communication #influence #vinhgiang
On this episode, Vinh Giang, international keynote speaker, communication and influence expert drops by to discuss how leadership and management can benefit from communication training to improve their businesses and bring direction to inspire their workforce.
The theme with this episode was communication as a leader, and how leaders can adopt various techniques to improve their communication and overall influence in the workplace. Vinh drops some serious knowledge especially around understanding differences between leadership and management and using your voice to harmonise your surroundings.
Check out Vinh Giang’s channels:
- Instagram: https://www.instagram.com/askvinh
- Twitter: https://www.twitter.com/askvinh
- Facebook: https://www.facebook.com/askvinh
Websites:
- https://www.vinhgiang.com
- https://www.stageworkshop.live
About Andrew Tran Digital
Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov
startups #interview #success #sydney #australia #business
My next interview guest is Jonathan Chak. He’s a talented entrepreneur with an amazing story that will inspire you to tap into your entrepreneurial spirit.
We had a great chat around his career, what led him with this work with the New South Wales State Government as the pioneering force in their government’s initiative to kickstart the startup ecosystem in the state and, ultimately what led to his current venture as a mentor and consultant for various entrepreneurial programs for Sydney’s two elite universities.
We shot this interview during the midst of lockdown in Sydney, so there will be references there.
Find Jonathan Chak on the following:
- Linkedin: https://www.linkedin.com/in/jonathanchak/
- Website: https://www.s3group.com.au/
- YouTube: https://www.youtube.com/user/jonathanchak
socialmediamarketing #personalbranding #garyvee My next guest is String Nguyen. She’s a creative storyteller, LinkedIn influencer and professional branding specialist.
She’s based in Melbourne, Australia and has worked with a number of brands including Lenovo, Wix, and Blinkis, helping them create amazing content along the way. She’s currently working on her own startup, The Trusted Voice, it's helping professionals amplify their online brand and presence.
For individuals, it helps them understand and improve their social influence in the space, and for brands, the tool helps them improve their social footprint and provide insights to help develop content to support sales.
We had a really cool and engaging chat, specifically around her career, shared similarities with our culture and heritage, and some great tips to help improve your LinkedIn profile. Without further adieu give it up for String Nguyen.
Details of String Nguyen
Website: https://stringstory.co/
LinkedIn: https://www.linkedin.com/in/stringstory/
Twitter: https://twitter.com/StringStory
YouTube: https://www.youtube.com/channel/UCQnVZ-0rCd7ahS1P_AkfneA
The Trusted Voice: https://www.thetrustedvoice.co/
storytelling #branding #advertising #covid-19 #business In this latest edition to my interview series, I sit down and chat with Mark Pickering, creative strategist and APAC business director for Chimney with over 20 years of experience in the brand marketing and advertising industry.
In this interview we discuss a range of topics from:
- The importance of the right messaging to communicate to your audience
- Reducing fear through preparation
- Video production 3.0 - what is it, and why it’s so important in the production industry
- Does experiential marketing still have a place and what could it potentially look like
- Insights to inform, but creativity is still king
- The ad that resonates with Mark after all these years and why
About Mark Pickering Mark Pickering is a creative agency owner, strategist and business director, from New Zealand, but currently based in Singapore with over 20 years of experience working with multi-million dollar brands and organisations around the world.
motivation #smallbusiness #resilience In the latest episode, I had a chat with best-selling author, entrepreneur, a performance and motivational coach and fellow business growth strategist, Jairek Robbins on his work, managing yourself through the global effects from COVID-19 and a lifetime of knowledge stacking.
The theme with my chat with Jairek centred around ‘Resilience & Change’. During the course of the interview we touched on a number of useful tips and advice from:
- Overcoming fear through preparation and adjusting the mind, emotions and body
- The issue of ‘Going All In’ especially for small businesses and the consequences from it
- Focussing on your core strengths in this current COVID-19 era
Show note links:
- Jairek Robbins website: https://bit.ly/jrobbinswebsite
- Jairek Robbins SOS: https://bit.ly/2ziLgaQ
- Jairek Robbins LinkedIn: https://bit.ly/3cg04W9
- Jairek Robbins Instagram: https://bit.ly/2WcJTDF
- Jairek Robbins Twitter: https://bit.ly/2WeVxxZ
- Jairek Robbins YouTube: https://bit.ly/3doPNr5
facebook #marketing #advice #tactical #socialmediamarketing #business #strategy
On this episode, I have a chat with digital strategy director, South-East Asia marketing expert, commentator, keynote speaker and judge, Oliver Woods. Oliver’s agency, Red2 (red squared) Digital is an award-winning agency based in Ho Chi Minh City, Vietnam working with the likes of Reebok, fitness empire California Fitness and Marina Bay Sands.
Oliver’s extensive experience in digital has seen him take his talents across South-East Asia working in Singapore and Malaysia as well as Australia and New Zealand.
On this episode I discuss with him what he's been noticing brands do in the space to stay relevant during this situation and we talk about tips and ideas for brands to focus on so that they are prepared when the storm ends.
A recent interview with Wes Jackson, owner & founder of Omega Digital, a digital marketing agency based in Vietnam.
In this interview, Wes shares his challenges and opportunities in the midst of this global situation and offers tips for marketers to improve their advertising strategy.
Wes Jackson's details:
- Notes from his talk - https://bit.ly/2QWJ8eK
- Omega Digital - https://www.omegadigital.org/
- Wes's Facebook - https://www.facebook.com/thewesjackson
For this particular episode, I had a quick chat with a mate of mine, AJ Kulatunga, a professional keynote speaker and coach. The knowledge he is dropping throughout the conversation opened up my eyes to the other sectors that have pivoted and riding the wave, essentially, making ‘lemonade out of lemons’.
Enjoyed the chat with AJ, his energy and knowledge is truly inspiring, and what resonated with me was the tips he gave out to weather this storm. We also spoke around what he’s been seeing with a spectrum of actions that businesses have displayed. Below are his details, I would definitely follow this guy on LinkedIn and add him to your playlist if you haven’t done so already.
AJ Links:
- LinkedIn: https://www.linkedin.com/in/ajkulatunga/
- Website: https://ajkulatunga.com/