Dynamic Nonprofits w/ Dan: Recent Episodes
Dan Sonners
A different kind of nonprofit podcast! Dynamic Nonprofits' mission is to help the nonprofit community increase it's impact by advocating for a 360 degree approach to fundraising.
With his unique perspective, and over a decade of industry experience, host Dan Sonners goes beyond generic tips and buzzwords to deconstruct fundraising trends both new and old.
Each episode will include step-by-step analysis and actionable examples to help improve your ROI with an unsiloed fundraising strategy.
Have a listen and help start some groundbreaking industry discussions!
Since 1979, C-SPAN has been providing unfiltered access into the inner workings of American democracy. Until recently though, the network was funded entirely by the cable industry and had never attempted to fundraise from private donors.
However, the disruption produced by cord cutting necessitated innovation and late last year C-SPAN launched a development program to generate support from the channel's loyal audience which values their unfiltered, unbiased approach politics.
C-SPAN's first ever Development Director, Molly Connors, joins Dan to share her story and go behind the scenes to discuss what it's been like to launch a fundraising program for legacy brand.
Topics covered in this fascinating chat include:
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Molly's origin story in fundraising, how her new position at C-SPAN brought her career full circle, and how helping to launch a digital program for PBS prepared her for the position
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C-SPAN's three critical donor cohorts and how Molly and her team identified them
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What is the value proposition that drives those cohorts to give and the importance of unique value propositions for different groups of donors
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TONS OF TACTICAL INSIGHTS, including C-SPAN's channel and engagement strategy and clever hacks for increasing DAF and digital giving (Hint: You'll want to add your postal address to all of your donation pages after listening to this interview)
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The value of donor stories and helpful tips on how to solicit them
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C-SPAN's surprising success on TikTok and reaching younger donors
Plus, so much more...
This interview is a great listen for fundraisers and non-profit leaders who enjoy founding stories as well any fundraising professional who is interested in tactical hacks for audience development, donor engagement, content strategy, and so much more.
Fundraisers who have been able to successfully start a program from the ground up have a rare and invaluable perspective which is why we are so grateful to Molly for sharing her time and wisdom.
We really enjoyed this conversation and, got a ton of value out of it, and believe you will too.
Thanks as always for listening to the Dynamic Non-Profits Podcast and enjoy the show!
Show Notes:
Molly Connors
Development Manager
C-SPAN
mconnors@c-span.org
LEARN MORE ABOUT C-SPAN OR SUPPORT THEIR MISSION TO PROVIDE UNFILTED ACCESS TO OUR DEMOCRACY
https://www.c-span.org/
CONNECT WITH MOLLY ON LINKED IN!
https://www.linkedin.com/in/mollyconnors/
Fundraising thought leader Dave Raley drops by the show for a casual chat about innovation...more specifically what's holding innovation back in the nonprofit sector.
Much deeper than a philosophical discussion, Dave and Dan dig into innovation tactics and shifts which can benefit nonprofits of all sizes (some of which require little to no overhead to implement).
Dave also touches on the role of leadership and why understanding your "working genius" type holds the key to driving a culture of innovation.
Dan also asks Dave how his background in direct mail influences his approach to innovation and they have a brief side car discussion about strategies and techniques which overlap between direct mail, email, and other channels.
This is a fun and valuable listen for fundraisers and nonprofit leaders who are passionate about driving innovation or who are interested in taking stock about the state of innovation inside their own organization.
Please rate and review Dynamic Nonprofits if you get value out of Dan's interview with Dave Raley. It's the very best way to support the DNP mission to advocate for an unsiloed approach to fundraising.
Thanks as always for listening, and enjoy the show!
Show Notes:
CONNECT WITH DAVE ON LINKED IN!
https://www.linkedin.com/in/draley/
LEARN MORE ABOUT DAVE RALEY AND IMAGO CONSULTING
https://www.imago.consulting/
FIND OUT WHAT TYPE OF WORKING GENIUS YOU ARE
https://www.imago.consulting/workinggenius
WEEKLY INNOVATION IN YOUR INBOX: SUBSCRIBE TO DAVE'S "WAVE REPORT" NEWSLETTER
https://www.imago.consulting/wavereport
LISTEN TO THE PURPOSE AND PROFIT PODCAST, COVERING THE INTERSECTION OF PHILANTHROPY AND BUSINESS
https://www.purposeandprofitpodcast.com/
These days it seems like there are more answers than questions for the nonprofit sector. There are tactics, solutions, and strategies for just about every challenge that nonprofit organizations face.
There are so many answers that it can be overwhelming and lead to decision paralysis. Enter Jon DeLange and his essay series "12 Rules For Fundraisers". With over a decade of relationship based fundraising under his belt, Jon is on a mission to help nonprofits cut through the noise and focus on growth oriented strategies that help organizations cultivate deeper, more meaningful relationships with their donors.
Jon joins Dynamic Nonprofits to discuss some of the rules and why relationships hold the keys to building more resourced nonprofits and increasing the sector's impact on the world.
Show Notes:
REGISTER TO READ THE 12 RULES AT:
www.strategicfundraisingplan.com
CONNECT WITH JON ON LINKEDIN!
https://www.linkedin.com/in/delangejon/
We cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program.
If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson.
Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email (some of which are surprisingly simple and counterintuitive).
Topics Discussed Include:
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Why open rates still matter and how to improve them with emojis
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Breaking News: Why opt-outs are actually a GOOD thing
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Optimal send times (Spoiler: They're not on the hour)
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Why your call to action is leaving donations on the table
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Shockingly simple advice for how to make sure your email newsletter is opened and read
Plus, so much more including how Jay's direct mail background informs his perspective on email and why Linked In Newsletters are the next great frontier for donor engagement.
It's a conversation that is as entertaining as it is informative (Dan and Jay even talk a little bit about reality TV towards the end). If you do walk away with some helpful advice, we hope you'll pay it forward by rating and reviewing the Dynamic Nonprofits Podcast on your platform of choice (but especially Apple Podcasts). It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and it will help us find more groundbreaking guests just like Jay.
Thanks as always for listening and enjoy the show!
Show Notes:
CONNECT WITH JAY ON LINKED IN!
https://www.linkedin.com/in/schwedelson/
LEARN MORE ABOUT GURU 2024, THE WORLD'S LARGEST VIRTUAL EMAIL CONFERENCE
https://guruconference.com/
LEARN MORE ABOUT DELIVERED 2024, THE WORLD'S LARGEST VIRTUAL DIRECT MAIL CONFERENCE
https://deliveredconference.com/
There are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis.
Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release.
They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techniques that nonprofits can borrow from commercial brands (who borrowed them from us first) and shares his inspiring fundraising industry origin story.
Dan's conversation with Nathan is the perfect compliment for those who have read the book and for those who want to quickly catch up on year's worth of conversations about it.
The Dynamic Nonprofits Podcast is the industry's first and only podcast dedicated to breaking down silos within the nonprofit sector. If you get value from today's interview, please rate and review Dynamic Nonprofits and subscribe to the pod so you can hear fresh releases first.
Thanks as always for listening and enjoy the show.
Show Notes:
CONNECT WITH NATHAN ON LINKEDIN
https://www.linkedin.com/in/nathanchappell/
ORDER THE GENEROSITY CRISIS
https://www.amazon.com/Generosity-Crisis-Connection-Humanitys-Challenges/dp/1394150571
HEAR MORE FROM NATHAN AND CO-AUTHOR BRIAN CRIMMMINS
https://www.chappell-crimmins.com/media
ACCESS ADDITIONAL RESOURCES
https://www.chappell-crimmins.com/the-book
DISCOVER MORE ABOUT DONOR SEARCH AI
https://www.donorsearch.net/donorsearch-ai/
Renown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds.
Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing.
Show Notes:
https://www.linkedin.com/in/timsarrantonio/
https://afpglobal.org/FundraisingEffectivenessProject
https://neonone.com/
https://fundraising.ai/
Dan shares his thoughts from last week's Multi-Channel Mini-Con and discusses the ongoing renaissance in nonprofit / fundraising education.
There's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between.
Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years.
The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated by RKD Group's new study "Non-Profit Marketer's Guide to Trust". Their findings show a direct relationship between a donor's level of trust and their willingness to give AND maximize contributions over their lifetime.
Amanda Wasson, RKD Group's Executive Vice President of Client Services, joins the show to deconstruct this pressing research. We deep dive into RKD's findings and, as importantly, walk through actionable steps non-profits can take to build and enhance trust with their donors.
The non-profit sector can't wish the trust gap away, but we do have the tools the close it. Take your first step towards closing the trust gap with donors by listening to this interview with Amanda Wasson.
If you get value out of our conversation with Amanda, please rate and review the Dynamic Non-Profits Podcast. Your feedback is appreciated and will help more dynamic fundraisers discover our content.
Also, consider subscribing to the Dynamic Non-Profits Podcast so you can be the first to hear fresh DNP releases.
Thanks as always for listening and for supporting the industry's first podcast dedicated to advocating for an unsiloed approach to fundraising.
Show Notes:
https://info.rkdgroup.com/donor-trust-access
https://news.gallup.com/poll/508169/historically-low-faith-institutions-continues.aspx
https://www.edelman.com/sites/g/files/aatuss191/files/2023-01/2023%20Edelman%20Trust%20Barometer%20Global%20Report.pdf
https://www.linkedin.com/in/amanda-wasson-rkd/
Back from a summer hiatus, Dan talks about why fundraisers benefit from cross-channel education and shares an example of a tip he picked up at a digital show that he was able to apply to direct mail. He also discusses his recent trip to the NIO Summit in Dallas and the upcoming Multi-Channel Mini-Con.
In this special edition of the Direct Mail Review, Dan breaks down a political fundraising email which may be the best he's ever seen.
It was enough to break through the noise and earn the "Direct Mail Review" treatment.
Have a listen and continue the conversation on LinkedIn...
https://www.linkedin.com/in/dansonners/
Dan discusses the current state of fundraising and explores whether the sector is in the midst of an upswing.
"If you constantly have a mindset about helping to improve the lives of others, your life will be improved in the process"
Kevin Gentry has been a staple in the fundraising community for nearly four decades and his Fundraising Tips newsletter is a weekly must read for many in the sector. Kevin joined the show to discuss getting back to basics and how classic direct marketing techniques hold the keys to helping non-profits thrive during a time of great uncertainty.
However, our off-the-cuff conversation covered much more ground than that...
The Conversion Covers:
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Kevin's origin story as a fundraiser and how we can help more talented individuals discover the non-profit sector as a career choice
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The value of mentorship programs, both for the mentor AND the mentee
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Why attending in-person events is so critical for professional development at all career levels
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The origin story of Kevin's "Fundraising Tips" newsletter which has been running strong for 15 years and how he's improved it by actively listening to readers' feedback
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The advantages of publishing original content and advice for fundraisers who aspire to be thought leaders
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The mutual benefits of providing value to others
Tactical Advice Includes:
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Why your non-profit should strive to "Go Big" in 2023 and how basic direct marketing techniques can help make that happen
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Applying the "Human Action Model" and the three steps necessary to get someone to take a desired action
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Richard Viguerie's "Four Horsemen of Marketing" (positioning, differentiation, benefits, brand,)
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The risk in deferring to tightening up mail plans and writing off donors who haven't given recently
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Why direct mail continues to be effective in a digital era
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The value of getting feedback from donors and understanding how they perceive your brand
This is a classic conversation about the fundraising industry that is also packed full of tactical advice for fundraisers and non-profit leaders. Regardless of what causes you work with or where you are in your career, you're sure to benefit from this discussion with Kevin Gentry.
If you get value out of the interview, please take a few minutes to rate and review the Dynamic Non-Profits Podcast. It's the best way to support the show and help connect us with more legendary fundraisers just like Kevin.
Thanks for listening and enjoy!
Show Notes:
Email Kevin to connect, if you'd like to subscribe to his "Fundraising Tips" newsletter, or in order to receive a free copy of Richard Viguerie's "Four Horsemen of Marketing" booklet
Kevin can be reached at: his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing.
Send an email to Kevin if you'd like to connect, subscribe to his "Fundraising Tips" newsletter, or receive a free copy of Richard Viguerie's "Four Horsemen of Marketing. He can be reached at: kgentry@standtogether.org
Learn more about the work of Stand Together at: https://standtogether.org/
Dan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57.Show Notes:5. T-Mobile / John Travolta https://www.youtube.com/watch?v=jSO-Whn2sCQ4. Amazon / Saving Sauerhttps://www.youtube.com/watch?v=-bueUljGJ2M3. Bud Light / Holdhttps://www.youtube.com/watch?v=azCNwGnxq0s2. Dunkin / Ben Affleck https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be1. Pepsi / Great Acting or Great Tastehttps://www.youtube.com/watch?v=ok38Xuc5UTEhttps://www.youtube.com/watch?v=adtWc_MvyzI
Why do Americans give? It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors. Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from them to optimize your program. Topics discussed include:- The history of "Why America Gives" and what makes it unique among a sea of industry reports and data- The different ways Americans are looking to give back to nonprofits (hint: It's about more than donating money)- Passive donors versus loyal donors. What's the difference and why each are critical to maximizing your program's impact- Donors' resilience in the face of economic headwinds and how donors budget giving into their annual spending plans - Reasons why some donors increased giving in 2022 - How to build loyalty through multi-channel engagement - Generational differences in giving and the important role younger donors (and even non-donors) play in building a successful program Plus, so much more in this conversation which will give you unique insight into giving and inspire many test ideas for the year ahead. Thanks to Michelle for taking the time to join Dynamic Non-Profits for this important discussion. If our chat inspires you, please subscribe to the Dynamic Non-Profits Podcast and rate and review the program. It's the very best way to help support our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising. Enjoy the show!Show Notes: DOWNLOAD "WHY AMERICA GIVES" AND WATCH-A-LONG WITH MICHELLE AND DAN https://www.classy.org/why-america-gives/LEARN MORE ABOUT CLASSY AND VIEW MORE OF THEIR ORIGINAL RESEARCHhttps://www.classy.org/CONNECT WITH MICHELLE ON LINKEDIN https://www.linkedin.com/in/michelleboggssfl/
Over his 25 years in the non-profit sector, Andrew Olsen has helped raise over half a billion dollars while helping to build multiple successful agencies in the process. He has also established himself as a thought leader for the industry as the host of The Rainmaker Fundraising Podcast and with two best selling titles to his name (Rainmaker: The Fundraiser's Guide to Landing Big Gifts & 101 Biggest Mistakes Non-Profits Make).
Today, in his new role with DickersonBakker, he's on a mission to create a better way to fundraise and fundamentally transform the giving experience for donors of all levels.
Andrew joins the show to discuss why are better way is needed and how we get there.
It's an eye opening discussion for fundraisers of all experience levels which may make you rethink the experience you're giving donors.
Show Notes:
Get In Touch With Andrew on LinkedIn!
https://www.linkedin.com/in/andrewolsen/
Subscribe to Andrew's Rainmaker Fundraising Podcast!
https://podcasts.apple.com/us/podcast/rainmaker-fundraising-podcast/id1441960250
Check out Dan's appearance on the Rainmaker Fundraising Podcast!
https://podcasts.apple.com/us/podcast/changing-landscape-of-nonprofit-agency-services/id1441960250?i=1000533567684
Learn More About DickersonBakker
https://dickersonbakker.com/
Dan discusses Damar Hamlin, why his incident resonated with so many people, and what the collective response says about generosity and why we give.
Give To Damar Hamlin's "Chasing M Foundation":
https://www.gofundme.com/f/mxksc-the-chasing-ms-foundation-community-toy-drive
How much is the right amount to ask donors for?
Michael Gorriarán,President @ Arjuna Solutions, joins the show to answer this fundamental question. Dan and Michael discuss how Arjuna applies behavioral economics to determine the optimal ask amount for creating long-term relationships with donors which maximizes their lifetime value potential.
Topics Discussed Also Include:
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How behavioral economics also help non-profits determine when and often to mail individual donors (important in an era of inflation and declining response rates)
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Why behavioral economic modeling takes a clearer picture of donors than transactional data or wealth screening alone
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The importance of optimizing ask amounts across channels (Did you know that asking donors for different amounts on and offline can hurt LTV?)
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How to break down barriers and silos which prevent cross-channel collaboration from happening (a favorite topic of discussion on Dynamic Non-Profits!)
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Budgeting solutions that can make non-profits more nimble
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Plus, so much more!
Michael also shares his family history in philanthropy and the lessons he learned working at Microsoft that can increase the impact of the non-profit sector.
This is a fun conversation for fundraisers and data geeks alike which is chalk full of practical solutions, but also addresses some critical bigger picture issues for the fundraising industry.
If you get value out of our conversation with Michael, please subscribe to Dynamic Non-Profits Podcast and rate and review the show. It only takes a few seconds and it makes a big impact in the search rankings...It also helps us find more great guests just like Michael.
Thanks as always for listening and for supporting our mission to advocate for #UnsiloedFundraising and innovation in the non-profit sector, enjoy the show!
Show Notes:
Michael Gorriarán
President
Arjuna Solutions
MZG@arjunasolutions.com
https://www.arjunasolutions.com/
Dan breaks down Mastercard's new regulations for recurring giving and discusses why the new rules could be an opportunity to innovate how nonprofits communicate with their monthly donors.
Show Notes:
Read along with the Non-Profit Pro article Dan discusses on the show
https://www.nonprofitpro.com/article/mastercard-extends-deadline-how-to-comply-to-new-recurring-giving-regulations/
Listen back to Dan's interview with Monthly Giving Maven Erica Waasdorp
https://podcasts.apple.com/us/podcast/dynamic-nonprofits-w-dan/id1458121528?i=1000513339388
Get in touch with Dan or send your feedback to Dynamic Non-Profits!
https://www.linkedin.com/in/dansonners/
dynamicnonprofits@gmail.com
Fundraising through gaming and livestreaming has become a multi-billion dollar revenue channel by marrying tried and true peer to peer fundraising psychology with modern technology, but it remains a mystery to many experienced fundraisers and a medium which is labeled with misconceptions by those who don't game themselves.
Think your donors don't game? Think again, studies show that there are over 200 million gamers in the U.S. alone many of whom are in their prime earning and giving years (those millennials who grew up playing Tetris on NES now own homes and have families of their own - And many still game in their free time).
Gaming and Livestream fundraisers present non-profits with a unique opportunity to engage valuable donors who may not be reachable through traditional direct response channels, but knowing where to begin can seem daunting.
That's why I was thrilled to invite April Stallings onto the show. April is Gaming and Influencer Community Manager for Make-A-Wish International. A lifelong gamer herself, April helps to cultivate a community of gamers, content creators, and influencers who are eager to raise funds from their followers and get more wishes granted for children.
In this eye-opening discussion, April covers:
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Who games and why it's a valuable channel for non-profits of all types to explore (April helps bust some serious gaming myths)
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How to recruit content creators and influencers who are willing and able to raise money for your cause
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The importance of cultivating relationships with those creators and not looking for one-offs
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Her methods for vetting potential creators and why influencers with smaller followings can be the most effective fundraisers
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Some tips for non-profits with files built from traditional direct response channels to find and engage gamers who are already donors
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Why gaming is just part of streaming and the growth of chat streams
Plus, much more...
Our conversation with April will be a fun listen for gamers and a valuable one for fundraisers who want to know first steps for starting a program of their own. However, it will be equally valuable for traditional direct response fundraisers who are seeking to broaden their knowledge about one of the fastest growing channels in the industry.
If you do get value out of our interview with April, please pay it forward by rating and reviewing the Dynamic Non-Profits Podcast and subscribing to the show. It really does help boost our rankings and helps us connect with more dynamic fundraisers like April, Dynamic Non-Profits is available on Apple, Spotify, and wherever great podcasts are heard.
Thanks as always for listening and for supporting the Dynamic Non-Profits' mission to advocate for an unsiloed approach to fundraising, enjoy the show!
Show Notes:
Listen to our interview with Tiltify's Michael Wasserman for more about gaming and livestream fundraisers!
https://open.spotify.com/episode/6LGXzEOuBRVOp2k6etev7L
https://www.axios.com/2022/06/07/video-game-players-america-222
https://www.linkedin.com/in/april-stallings-%E2%9E%A1%EF%B8%8F-twitchcon-%E2%9E%A1%EF%B8%8F-brasil-game-show-%F0%9F%87%A7%F0%9F%87%B7-65141113a/
https://grantstation.com/gs-insights/Fundraising-Through-Charitable-Gaming
When it comes to caging donor data, time and accuracy are money and delays and poor data hygiene can cost non-profits a lot in revenue and delayed decision making.
The importance of lockbox and caging services have come to the forefront for many organizations since the start of the pandemic, but the mechanics of these vital services remain a blind spot for many seasoned fundraisers.
Since 2005, Engage USA has been striving to provide clients with "obsessively accurate data" through the use of innovative technology, transparency, personalization, and a never ending mission to change expectations about data quality in the non-profit space.
Their founder, Dennis Hoffman, joins the show to give DNP listeners an education in Caging-101 and talk about the role cagers can play in breaking down data and strategy silos.
Topics Discussed Include:
- How Dennis' experience as a direct mail fundraiser inspired his pursuit to perfect non-profit data hygiene
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A 101 overview of how caging and lockbox services work (including, "Why do they call it caging anyway?")
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The role technology has played in creating faster, more accurate caging
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Data which cagers can help capture (in addition to donation) that can help streamline and integrate fundraising (For example: Did you know cagers can help retain and catalog survey responses and comment mail?)
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How cagers can help nonprofits take advantage of emerging payment methods such as e-wallets
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The answer to the TRIVIA QUESTION: What percentage of donations are still made via check? (Listen through the entire interview for an answer which may surprise you)
-
Plus, much more
If fundraising is a V8 engine, caging is the oil which keeps it going. Enjoy my conversation with Dennis Hoffman as we shine a light on a part of the industry which is sometime unsung but is always absolutely vital to the success and optimization of nonprofit fundraising.
Show Notes:
Dennis Hoffman
Founder & CEO
Engage USA
DennisH@EngangeUSA.com
https://engageusa.com/
https://www.linkedin.com/in/sdennishoffman/
John Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential.
Topics Discussed Include:
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The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book
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Why non-profit "branding" is a myth
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Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact
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Tips for expressing gratitude to donors
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Is storytelling "dead"?
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Why the best direct mail design may be the one your boss hates
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And, so, so, much more
My discussion with John is guaranteed to change the way you think about direct mail fundraising and you'll definitely want to listen with a legal pad next to you in order to capture all of the great test ideas.
It's a chat that is definitely worth an hour of your time and one you'll probably want to listen to again to make sure you don't miss anything.
John's passion for fundraising is contagious and his drive to help other fundraisers learn is inspiring. We appreciate him taking the time to stop by the show to talk about "Creative Deviations"
If you're inspired by our conversation, please help inspire others by subscribing to the Dynamic Non-Profits Podcast, sharing our content, and by rating and reviewing the show. DNP content has been downloaded by nearly 5,000 fundraisers and we couldn't have gotten there without the support and enthusiasm of our loyal listeners. Enjoy the show and thanks as always for listening.
Show Notes:
Help support publishers which support the non-profit sector by buying directly from John's publisher:
https://agentsofgood.org/creative
Creative Deviations is also available through Amazon:
https://www.amazon.com/Creative-Deviations-storytelling-fundraising-creativity/dp/1927375819
Get in touch with John at:
https://twitter.com/johnlepp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/johnlepp/?originalSubdomain=ca
https://agentsofgood.org/
Listen to John's first appearance on Dynamic Non-Profits:
https://podcasts.apple.com/us/podcast/dnp-deep-dive-the-science-of-direct-mail-w-john-lepp/id1458121528?i=1000505805557
Mike Duerksen, Founder of the BuildGood Agency and Host of the Build Good Fundraising Podcast, returns to the show to discuss his advice for fundraising when the world is a mess.
With a backdrop of war, record inflation, division, and a possible looming recession it's a question on the mind of most fundraisers.
It's a conversation which will help you plan with certainty for the uncertain times today and those ahead.
Show Notes:
https://buildgood.com/
https://www.linkedin.com/in/mikeduerksen/?originalSubdomain=ca
https://buildgood.com/category/podcast/
https://podcasts.apple.com/us/podcast/donor-growth/id1621409443
Hear Mike's First DNP Appearance!
https://podcasts.apple.com/us/podcast/covid-19-special-interview-justin-streiff-partner-american/id1458121528?i=1000469154328
Dan reviews a mail piece from American Battlefield Trust which does an excellent job of weaving an urgent concept in with a multi-layered institutional message. https://www.battlefields.org/
Label and paper availability have been among the biggest headwinds facing fundraisers in 2022. We wanted to know where things stood and where they were going so we decided to go straight to the source. Alan Rich has been President of Nova Label Company for close to 4 decades and knows the ins and outs of labels as well as anyone in the business.
Alan was super generous with his time and shared his comprehensive knowledge on a number of topics including:
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The state of label availability along with the root causes of the shortage
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Tips for planning around label availability issues
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Why a labor strike in Finland (Yes, Finland) is impacting your mailer's ability to get labels
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Why labels are here to stay as a fundraising premium (Hint: There's a group of donors who LOVE and value them)
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Trends in label artwork, why more mailers don't experiment with their artwork, and test ideas for art
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The false choice between Art versus Science in fundraising and how the right artwork can expand the reach of your mail piece
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Why it's beneficial to include your production partners in your strategy discussions
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Plus, much more!
An experienced voice can be reassuring during uncertain times and we thank Alan Rich for lending his to Dynamic Non-Profits listeners. Fundraisers who mail packages that use labels will benefit from Alan's advice and perspective, but so will other fundraisers who want to better understand why labels are so effective in fundraising.
If you get value out of our conversation with Alan Rich, please pay it forward by sharing it with friends and colleagues or by rating and reviewing the Dynamic Non-Profits Podcast. Rating, reviewing, and sharing the show really do help more fundraisers discover our work and is the best way to support the DNP mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising.
Thanks as always for listening and enjoy!
Show Notes:
Alan Rich
President
Nova Label Company
alan@novalabel.com
https://www.linkedin.com/in/ilabelu/
https://www.novalabel.com/
Over the course of Olga Moshinsky Woltman’s career she’s led multi-channel fundraising campaigns for some of the nation's most well known non-profits. Today, she's an industry thought leader, content creator, and Founder & Principle of LemonSkies a digital agency which helps organizations execute fundraising campaigns, provides them with marketing and communications solutions, and is an overall problem solver with the goal of helping great non-profits and businesses "shine brighter". Olga also hosts the new live stream "People of Substance" which highlights interesting and insightful fundraisers working in the sector (Dan was honored to be a recent guest on the show, we'll link to that episode in the show notes).
After their conversation on "People of Substance" Dan was excited to invite Olga onto the program to share her wisdom about the most important trends in digital fundraising / marketing and her own experience as a non-profit content creator and influencer.
Topics Discussed Include:
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Olga's path into fundraising (Mini-Spoiler: She's our first guest whose path crossed through the CIA...)
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Her opinion on the differences between fundraising and marketing
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The benefits of "unsiloed" coordination between the two
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How to facilitate collaboration internally at non-profits and externally amongst the vendors that serve them
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Olga's take on the most important trends in digital fundraising today
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Her journey into content creation and what led to Olga starting "People of Substance"
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Advice for fellow fundraisers about the benefits of thought leadership and why showing your personal side should be a pillar of your content
Plus, much more in this fantastic discussion which was filled with a ton of substance itself. Digital fundraisers and marketers will benefit from hearing tactical tips from one of the industry's most respected digital talents and aspiring thought leaders will receive first-hand advice on how to start a content journey of their own.
If you get value from Dan's chat with Olga, please pay it forward by subscribing to and rating / reviewing the Dynamic Non-Profits Podcast. It really does help other fundraisers discover the show and helps advance our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising.
Show Notes:
https://www.linkedin.com/in/olgawoltman/
https://www.lemon-skies.com/
https://www.linkedin.com/video/event/urn:li:ugcPost:6910227168824320000/
Founder of Frontier Marketing and Host of the Frontier FM Podcast Benjamin Johnson joins the show for a candid and wide ranging conversation about the state of fundraising.
Dan and Ben start out by discussing the crisis in Ukraine and implications for the non-profit sector. Then, Ben shares his thoughts on the most important trends in digital fundraising and how to bridge the divide between direct mail and digital fundraising.
This is an interesting discussion with one of the most original and insightful podcasters in the non-profit sector. Hear more of Ben's insights by subscribing to the Frontier FM Podcast and checking out his content on LinkedIn.
Thanks to Ben for being so generous with his time. If you get value from the interview, please rate and review the Dynamic Non-Profits Podcast (it really does help others discover our work) and share it with your friends and colleagues. Enjoy the show!
Show Notes:
https://www.linkedin.com/in/mrbenjohnson/
https://www.frontier.io/
https://podcasts.apple.com/us/podcast/frontier-fm/id1525595398
Anthony Jones has been a digital trailblazer in his two decades as a fundraiser. During his 19-years with Ducks Unlimited, he led a digital marketing team which raised over $40 million and amassed over 2 million social media followers. In the process, he helped establish Ducks Unlimited as an online authority for waterfowl hunters. Anthony also pioneered the use of LinkedIn for the organization, creating a forum for his team to authentically share their work and enthusiasm for the cause.
Today Anthony joins the show to discuss his new venture, The LinkedIn One Percent Club, which has a mission of helping fundraisers and professionals establish powerful personal brands and create new opportunities for themselves through networking on the platform.
Topics Covered Include:
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Why LinkedIn is such a powerful platform for networking and personal branding
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The importance of building a network BEFORE you need one
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Key pillars and strategies for creating original content on LinkedIn
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Why LinkedIn is uniquely positioned to help fundraisers
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The benefits of thought leadership and personal brand even if you're not looking for a new job
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Why companies and non-profits should encourage their employees to build personal brands online
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And much, much more....
Anthony also shares his thoughts on how non-profit organizations can better utilize LinkedIn for building their own brands. Plus, we learn about his passion for hunting and more during our "5 Asks" closing segment.
This is a valuable discussion for anyone who is thinking about launching their own LinkedIn content journey or taking their LI brand to the next level. Whether you're an early career fundraiser who is looking to enter the marketplace of ideas or a 40-year vet who wants to share your valuable knowledge with others, your career can benefit from listening to this conversation.
Thanks to Anthony Jones for sharing some of his valuable time with us. If you get value from the interview, please rate and review the Dynamic Non-Profits Podcast and subscribe to the show on Apple, Spotify, Google, or where ever great podcasts are heard.
As always, thanks for listening and for helping to support our mission to provide value to the non-profit sector. Enjoy the show.
Show Notes:
https://www.linkedin.com/in/johnanthonyjones/
https://www.youtube.com/channel/UCXooQoX0nq4HY-bdo2Wrmzg
https://linkedinonepercentclub.com/
anthony@johnanthonyjones.com
Dan talks about the critical mistake that many organizations make by assuming donors don't want to give early in the year and provides some advice on how you can connect with donors who prefer to give outside the hustle and bustle of the holiday season.
Paper shortages, production delays, and supply chain issues are all the talk of the non-profit sector heading into 2022. Dean Hart, President @ MWI Direct has been working in paper and production for nearly 3 decades. He joins Dan in this special interview to talk about what's driving the shortages, delays, and price increases and how mailers can plan around them for the coming year and beyond. Topics Discussed Include: * The current state of the paper supply * Short term and long term factors which created the current shortages * How demand for shipping materials impacts the availability of envelopes * Structural challenges that paper suppliers are facing * Impacts of labor and raw material inflation on paper prices * How production timelines have been impacted by issues with materials and labor * What stocks of paper are most available right now? * Shifting from an optimization mindset and aligning your 2022 plans based on what allows your organization to stay in the mail * The value of unsiloed information sharing and communication to help your mailer overcome paper and supply chain issues * Why you shouldn't bank on supply issues resolving themselves quickly and why this could be the "new normal" * What may surprise you most about the process of making paper Dean also shares his thoughts on innovations in digital printing and how print vendors can help bridge the divide between direct mail and digital fundraising. Our conversation with Dean Hart is a deep dive into the paper and supply chain crisis which will help you understand the root causes of how both are impacting the non-profit sector but, more importantly, is filled with solutions to help you navigate around them and fundraise with confidence into the future. Thanks to Dean Hart for joining the show. If you get value out of our discussion, please subscribe to Dynamic Non-Profits on Apple, Spotify, or wherever you hear great podcasts. Rating and reviewing the show is the best way to help us grow and bring you more groundbreaking interview like this. Thanks for listening and supporting our mission to bring value to the non-profit sector. Show Notes: https://mwidirect.com/ dean.hart@mwidirect.com
Dan reviews a recent mail piece from Heifer International which illustrates how gifts of bee hives can help feed children and support families around the the world. https://www.heifer.org/
Dan walks you through 5 experimental fundraising tests (Fundraising X) to help your non-profit get ahead of coming trends and gain first-to-market advantages. The mission of the Dynamic Non-Profits Podcast is to provide value to the non-profit community and advocate for innovation in fundraising. Help support our cause by subscribing and rating the show! Show Notes: https://www.cnbc.com/2021/10/13/prices-continue-to-riseheres-whats-getting-the-most-expensive.html https://www.usinflationcalculator.com/inflation/current-inflation-rates/ https://en.wikipedia.org/wiki/X_Development https://www.statista.com/statistics/320655/qr-codes-usage/ https://www.qrcode-tiger.com/qr-code-statistics#America https://www.multichannelnonprofit.com/data/ https://www.nextafter.com/blog/3-reasons-why-recurring-giving-is-crucial-to-fundraising/ https://www.amazon.com/Monthly-Giving-Made-Erica-Waasdorp/dp/098596832X https://afpglobal.org/news/erica-waasdorp-monthly-giving-buzzing-first-three-stages-monthly-donors-life https://www.youtube.com/watch?v=d9Em4ckh878 https://www.youtube.com/watch?v=2X4UhSPA5d4
One of the things which makes the fundraising world special and unique are the grassroots fundraising movements which are striving to improve donor communication, retention, and non-profit best practices from the ground up. It's this grassroots mentality which provides the sector with a lot of it's energy and helps push the innovation envelope.
Recently, the Donor Participation Project caught my attention as one of the more successful and influential grassroots movements out there which is why I was thrilled to welcome their host, Louis Diez, to the show. The Donor Participation Project's mission is to improve donor retention through education and the sharing of information with the goal of closing the gap with the 20 million U.S. households who have abandoned giving since 2000.
In addition to facilitating discussion and research with DPP's over 1,000 members, Louis is also Executive Director @ Muhlenberg College giving him a unique perspective into the strategies and techniques which are getting donors to give and continuing giving.
We covered a lot in this discussion including:
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The backstory behind DPP's founding and mission
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Why optimization alone isn't enough to grow giving and why building community is the key to bringing in new donors and retaining them
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5 critical steps to build "Deep Community" with your donors
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Why non-profits should trust and empower their donors to be community ambassadors
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How to scale community building
Louis also talks about how his background in music has helped him become a better fundraiser and shares his thoughts on the industry's most pressing issues.
Community has become a big buzzword in the non-profit world (we talk about the problems with buzzwords too!) which is what makes this discussion so unique and valuable for fundraisers. Louis doesn't just talk about the importance of building community with your donors, he provides tangible steps and measures to actually do it.
This interview with Louis Diez is an invaluable listen for any fundraiser who wants to get ahead of the case studies and white papers and find a hidden edge to help improve relations and retention with their donors.
I hope you enjoy my conversation with Louis. If the interview brings you value, please pay it forward by rating, reviewing, and sharing the show with your friends and colleagues. It really does help other fundraisers discover Dynamic Non-Profits content and helps advance our mission to advocate for innovation in the non-profit sector.
Thanks as always for listening!
Show Notes:
https://www.linkedin.com/in/louisdiez/
https://marktlab.com/
In their short history, The Nonprofit Alliance has had an outsized impact advocating on behalf of the fundraising industry, shaping key legislation, and fighting on our behalf in the courts. As CEO of TNPA, Shannon McCracken helps lead the organization's mission to promote, protect, and strengthen the philanthropic sector in the best interests of donors and beneficiaries.
Shannon joins the show to talk about the role that TNPA plays in the sector as well as their contribution to the landmark AFP v Bonta Supreme Court decision which protects donor privacy.
Dan and Shannon also dive deep into some of the key issues which TNPA members are concerned about including:
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The democratization of giving and negative impacts of excluding "low dollar" donors
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Diversity and Inclusion
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Employee recruitment, retention, and compensation
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Changing how the industry talks about "overhead"
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The need for nonprofits to invest in staff and resources to maximize their impact
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Increasing outreach to find new and different types of donors
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The benefits of an "it's not you, it's me" approach to fundraising
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How fundraisers can better promote the benefits of working in our industry
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As well as much, much more
Shannon also shares her passionate thoughts on why it is so important for the industry to focus on mental health, especially at this time.
Our chat with Shannon McCracken is a valuable listen for any fundraiser who is interested in a broad AND deep discussion with an industry leader who is uniquely connected to the concerns of fundraisers.
If you get value from our interview with Shannon McCracken, please subscribe to the Dynamic Non-Profits Podcast and take a few seconds to leave an honest review. Your subscriptions and feedback really do help more fundraisers discover the show and helps to advance our mission to advocate for innovation in the non-profit sector.
Show Notes:
https://tnpa.org/
https://www.linkedin.com/in/smccracken/
https://podcasts.apple.com/us/podcast/dnp-deep-dive-non-profit-marketers-guide-to-generation/id1458121528?i=1000529505664
https://www.thenonprofittimes.com/npt_articles/breaking-scotus-reverses-donor-disclosure-demands/
DOWNLOAD THE STUDY AND WATCH ALONG!
https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x
Most non-profits seem to be focused on one of two things. Either, maximizing value from "traditional" / longtime Baby Boomer and Silent Generation donors or "getting younger" by finding ways to connect with Millennial and Generation Z donors.
Both are important goals, but overlook the critical role that Generation X plays in the generosity landscape.
Born between 1965 and 1983, Generation X is the "Latchkey Generation" which is frequently forgotten by marketers and fundraisers alike.
However, the "Forgotten Generation" is forgotten no more thanks to a first-of-its-kind study produced by RKD Group The Non-Profit Marketer's Guide to Generation X. Their work reveals that non-profits are making a costly error by overlooking this educated, affluent, and generous generation which bridges the divide between digital and analog.
Justin McCord, Senior Vice President of Sales and Marketing @ RKD Group (and fellow Gen-Xer), joins Dan to discuss this groundbreaking study which will change the way you think about generational fundraising.
In this special watch-a-long episode (download RKD's study here), Dan and Justin go through the report's comprehensive findings and talk about what separates Generation X from their generational peers including:
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The identity split which defines Generation X
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Similarities and differences among the generations
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Charitable giving behavior among Generation X
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The values and attitudes which drive those behaviors, and much, much more...
Justin and Dan go beyond the study's surface findings and also talk, about actionable channel, copy, and data suggestions which can help you incorporate Generation X into your fundraising strategy.
It doesn't matter what generation you're from. Whether you grew up calling home on a payphone or an iPhone, this conversation will change the way you think about Generation X and how its donors can help grow your organization today and for decades to come.
Don't, don't, don't, don't, don't you forget...to download The Non-Profit Marketer's Guide to Generation X and watch along with this enlightening, fun, and informative interview with Justin McCord.
Show Notes:
https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x
https://rkdgroup.com/
https://www.linkedin.com/in/mccordjustin/
jmccord@rkdgroup.com
Today’s Topic: The Value of Small Donors
Dan welcomes Barbara O'Reilly back to the show to talk about how the non-profit sector is treating "small" donors, what their value is to fundraising programs, and why that value isn't be realized by some non-profits. Barbara is a fearless advocate for the industry and she brings her experienced and honest perspective to this important discussion with an eye towards helping organizations get more out of their small dollar fundraising programs.
Issues covered include:
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The "hidden" value in small gifts
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Why major donors start with low dollar gifts
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How small donor programs can generate valuable leads for major giving
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Low retention rates for small donors and how to improve them
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The missed opportunity with thank you letters and acknowledgements
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The value of cultivating "activists" for your nonprofit
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Why your organization needs a multi-channel touchpoint strategy
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Using technology to increase giving and reach donors in more places
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Turnkey CRM solutions
-
Much, much, more
This conversation is a great listen for passionate fundraisers which is chalk full of tips for development personal and vendors to optimize their low dollar programs.
Show Notes:
https://www.givinginstitute.org/page/GivingUSA
https://www.whillconsulting.com/
https://www.linkedin.com/in/boreillywhc/
https://twitter.com/BOReillyWHC
Clay Buck is a consultant and Founder at TCB Fundraising where he helps nonprofits maximize their potential with a human approach towards fundraising guided by donor psychology which he has become an outspoken advocate for. In this unique and practical conversation, Clay discusses his passion for understanding why donors give and why having insight into the psychology of donors is critical for an optimized fundraising program. Clay and Dan also break down some tactical applications for philanthropic psychology which can help improve your ROI. Additional topics covered include: “consistent but not consecutive” donors and how to reactivate them, donor motivations and identities, authenticity in fundraising, donor gratitude, first party survey data, how nonprofits can help rebuild communal ties, and much more. Clay also explains how his background in theatre helped him become a better fundraiser and his thoughts on how the nonprofit industry can better tell the story of its impact in order to attract new talent. This chat is a fun and valuable listen for any fundraiser who enjoys geeking out over why donors give or is looking for ideas on how to inspire them to give more often. Show Notes: @tclaybuck https://tcbfundraising.com/
Every year, Norwescap provides aid and assistance to 30,000 Northwest New Jersey families with a wide range of services customized to the unique needs of each beneficiary. Their areas of service include education, employment, financial capacity building, health & nutrition, house & energy services, and volunteerism & civic engagement.
Today, Dan welcomes Norwescap’s Chief Development Officer Heather Thompson to the show to discuss how Norwescap has helped empower families and individuals to thrive since 1965 as well as their remarkable and nimble pivot during the pandemic.
Topics discussed include:
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How Norwescap promotes an investment mindset with their donors
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Quantifying impact with societal ROI
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Including beneficiaries operationally within the organization and fundraising efforts
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Challenges of raising money from individuals when your organization receives government support
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Norwescap's digital and programmatic transformation during the pandemic and lessons learned
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And much more, including Heather's inspiring origin story in non-profit sector and how the theatre prepared her for life as a fundraiser
Show Notes:
https://norwescap.org/
https://norwescap.org/contact-us/
https://www.linkedin.com/in/heather-thompson-she-her-70b5235/
Jim Langley has helped revolutionize how major universities fundraise by building a program that prioritizes active listening, empathy, and responsiveness over brand and sales pitches. He has also become a thought leader on how non-profits can retain the effective aspects of donor centric fundraising while removing the problematic elements which have fueled the rise of the Community Centric Fundraising movement. In this timely discussion, Jim details the differences between donor centric fundraising practices which build deep and positive relationships with supporters and "egocentric" tactics that create problematic power structures between non-profits and their donors. The ongoing debate between the merits of donor centric and community centric fundraising is a healthy and robust one which at times has become contentious within the fundraising sector. This is a fascinating and enlightening conversation that attempts to forge a sensible middle ground which retains the best aspects of both practices and builds healthier non-profits. Show Notes: https://www.linkedin.com/in/jim-langley-a629a214/ https://www.linkedin.com/posts/jim-langley-a629a214_donor-centric-doesnt-mean-catering-to-the-activity-6789170747014172672-vGy8 https://langleyinnovations.com/
Inspired by late night infomercials, Dan explains how non-profits can transform their social media comments into liquid gold for fundraising using the power of #UnsiloedFundraising
Show Notes: https://www.youtube.com/watch?v=Nb91-j861DI
Good fundraisers are difficult to find and they are even harder to keep, Sharon Kitroser and Amy Mauser are out to change that with their consultancy Team Kat and Mouse. Their innovative approach focuses on training fundraisers across channels with an emphasis on communication, shared goals, and storytelling. In this informative and lively chat with Dan, Sharon and Amy explain how better training will help improve the talent retention dilemma which plagues most of the industry. Topics also include: the importance of a diversified approach to fundraising, why an unsiloed communication structure builds stronger teams, and how to implement a culture which encourages a collaborative approach to fundraising. Sharon and Amy also talk about their unique backgrounds and how they came to find a passion for helping non-profits. This interview contains lots of value for any nonprofit professional who is interested in attracting and retaining talented fundraisers.
Show Notes:
https://www.teamkatandmouse.com/about-us
amy@teamkatandmouse.com
sharon@teamkatandmouse.com
Erica Wassdorp has written the book on monthly giving and has emerged as one of the industry's predominant thought leaders on the topic. In her discussion with Dan, Erica talks about the rise of monthly giving, why it's so critical for non-profit growth, and offers some practical tips for starting and growing your recurring donor program. They also touch on Erica's origin story within the non-profit sector, how she became enamored with monthly giving, and her advice for aspiring thought leaders working their way up in the industry. Monthly giving is one of the hot topics in the business today, so we're going straight to the source in this fun and vital conversation. Show Notes: https://adirectsolution.com/profiles/ https://www.amazon.com/Monthly-Giving-Sleeping-Powerful-Organization-ebook/dp/B00BEYXFVC https://www.linkedin.com/in/erica-waasdorp-544b74/ erica@adirectsolution.com (508) - 776 - 1224
Tim Kachuriak has dedicated his professional life to answering the fundamental question "Why do donors give?". That curiosity helped give birth to NextAfter, a digital fundraising agency dedicated to "unleashing the most generous generation in the world" through fundraising innovation and optimization.
Dan and Tim discuss that and much more in this wide ranging conversation about digital fundraising's evolution over the years and how NextAfter has helped shape that conversation.
Topics Include: The origins of Tim's passion for optimization, the secrets to donor motivations, the state of multi-channel fundraising, why digital is the best means of acquiring multi-channel donors, and how digital interactions help drive direct mail conversions.
They also look ahead to the future of digital fundraising and what's coming next at NextAfter.
This is a valuable conversation for any fundraiser who enjoys geeking out on the art and science of digital fundraising or is looking for tips to get ahead of coming trends from one of digital fundraising's predominant thought leaders.
Show Notes:
https://www.nextafter.com/
Dan discusses an upcoming case at the Supreme Court which could have major implications for donor privacy, the non-profit sector, and the growth of generosity.
Show Notes: https://www.thenonprofittimes.com/npt_articles/u-s-supreme-court-to-hear-donor-disclosure-cases/ https://www.usatoday.com/story/opinion/2021/01/25/protect-free-association-donor-anonymity-column/6622550002/ https://business.npconnect.org/news/details/news-release-2-15-2021 https://www.dmaw.org/blog/the-right-to-data-privacy-how-the-federal-and-state-legislation-are-addressing-data-privacy-concerns/
Dan shares 5 fundraising lessons from an unprecedented year in 2020 and 5 themes which will matter for the nonprofit sector in 2021.
Applying a fundraiser’s perspective, Dan breaks down his 5 favorite ads from Super Bowl 55.
Show Notes:
https://www.youtube.com/watch?v=X9jkvq4-tCU
https://www.budlight.com/en/legends-content-vault
https://www.youtube.com/watch?v=Gq7QhjTJAFo
https://www.youtube.com/watch?v=haXc74orwhg&feature=youtu.be
https://www.youtube.com/watch?v=YsA8dNubLZ0
https://www.ign.com/videos/bud-light-seltzer-lemonade-super-bowl-55-commercial-last-years-lemons
https://www.cnbc.com/2021/02/06/super-bowl-ads-strike-new-tone-amid-covid-pandemic.html
Brady Josephson, Managing Director @ The NextAfter Institute, joins Dan to discuss findings from NextAfter and Virtuous' exciting new study "The State of Multi-Channel Donor Communications".
If you're a fundraiser who is concerned about multi-channel fundraising, or how to put it into action, this might be one of the most important interviews you listen to all year. Make sure to have a notepad ready...
Show Notes:
https://www.linkedin.com/in/bradyjosephson/
https://www.nextafter.com/
https://www.multichannelnonprofit.com/
https://www.multichannelnonprofit.com/data/
https://podcasts.apple.com/us/podcast/the-generosity-freakshow/id1437021896
Do you know how the charity watchdog sites rate your organization? Many groups pride themselves on their 4-star rating but is it something that matters to donors? How many donors actually use charity rating sites and who are they? Well now, thanks to a new study by Grey Matter Research, we have some answers to those questions. It turns out over 30 million donors use charity watchdogs and those who do come from some key groups who are critical to the growth of your program. Grey Matter’s President Ron Sellers joins Dan to break down this groundbreaking study and talk about how its findings can help improve your fundraising efforts.
Show Notes:
https://greymatterresearch.com/
https://greymatterresearch.com/do-donors-use-charity-watchdogs/
https://greymatterresearch.com/articles-studies/
ron@greymatterresearch.com
A successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to the next level. This discussion is a valuable listen for direct mail fundraisers looking for test ideas as well as digital fundraisers who want to get a better idea about why direct mail continues to work in an increasingly digital world.
Show Notes:
https://www.amazon.com/dp/095189711X/ref=cm_sw_r_cp_api_glc_fabc_oi4aGbNKW0BB1
https://sofii.org/
https://agentsofgood.org
https://twitter.com/johnlepp
Dan discusses a recent Bloomberg article that reveals clues as to why donors are ready, willing, and (most importantly) able to help as 2020 draws to a close. Show Notes: https://www.bloomberg.com/news/articles/2020-11-16/the-american-consumer-is-flush-with-cash-after-paying-down-debt https://www.nbcnews.com/know-your-value/feature/what-hunger-looks-covid-19-america-ncna1242271 https://www.feedingamerica.org/about-us/press-room/feeding-america-study-projects-local-food-insecurity-rates-amid-pandemic-could
Dan reviews a prospecting mail piece from The Tunnel To Towers Foundation. https://tunnel2towers.org
Did you know that 30 million residents now receive informed delivery updates from the post office? The digital preview of what’s in your mail box has quickly taken off but nonprofits still have a lot of questions about how it works and what the potential benefits are. In this episode Mike Huddleston, National Accounts Representative @ MWI Direct, joins Dan to answer those questions about this valuable low-cost digital touchpoint that accompanies mail delivery. Topics include: The history of informed delivery and a 101 overview of how it works, why it’s FREE and will likely stay that way, how to get started and set up a test, tracking / response data that the USPS provides, and recent nonprofit case studies. Based on his 20 + years of experience, Mike also shares his thoughts on recent mail delivery delays, the impact of the 2020 Election on the post office, and future challenges that the USPS faces. Our discussion with Mike is a valuable listen for any fundraiser or organization who is looking for all of the information they need to know about informed delivery.
Dan welcomes copywriter and fundraising podcast innovator James Newberry to the show. In this special episode, they discuss AMC's hit program Mad Men and what fundraising lessons can be gleaned from Don Draper and the rest of the team at Sterling Cooper.
Show Notes:
James Newberry
Partner @ MacLean & Newberry Direct
(240) 477-3999
"The Carousel Pitch"
https://vimeo.com/20736616
"Why I'm Quitting Tobacco"
https://www.youtube.com/watch?reload=9&v=ugsmHqlriVc
"If you don't like what is being said change the conversation"
https://www.youtube.com/watch?v=su56rdSvQBU
"Mark your man"
https://www.youtube.com/watch?v=OeRY6HMhk3Q
"It's Toasted" / "Advertising is based on one thing...happiness"
https://vimeo.com/123757690
"A man is whatever room he is in"
https://www.youtube.com/watch?v=OqkHPsY8p84
Political campaigns are finely tuned machines for capturing attention and driving action. That makes election season a valuable time for fundraisers of all types to learn from both parties (after all, good fundraising and marketing techniques are bi-partisan propositions!).
In today's Quick Take Dan looks at a one of the most social media savvy members of Congress, New York Representative Alexandria Ocasio-Cortez, and the recent debut of her Twitch stream which garnered over 400,000 viewers.
Dan breaks down why Twitch is such an effective channel to engage supporters on (many of whom may not be reachable through conventional channels), the applications Twitch streams can have for non-profit fundraising, and why authenticity is paramount for success.
Regardless of whether you are a Democrat, a Republican, or an independent, you'll want to know more about this fast growing channel of donor engagement.
Show Notes:
https://www.cnet.com/how-to/aoc-plays-among-us-on-twitch-gets-one-of-the-most-watched-streams-ever/
COVID-19 has been an unprecedented challenge for the world and that includes the nonprofit sector. The scale of the crisis forced fundraisers to think on their feet and innovate on the fly. What changes were products of the emergency response and how has the pandemic permanently alternated the nonprofit landscape? In this special episode, Dan looks at 5 ways that Coronavirus has changed fundraising forever.
Show Notes: https://news.gallup.com/poll/248837/church-membership-down-sharply-past-two-decades.aspx https://blog.globalwebindex.com/chart-of-the-week/online-communities/ https://www.theguardian.com/commentisfree/2016/nov/23/unions-clubs-churches-joining-something-might-be-the-best-act-of-resistance https://www.hrsa.gov/enews/past-issues/2019/january-17/loneliness-epidemic https://rkdgroup.com/blog/food-banks-see-623-surge-in-new-donors-during-covid/
http://linkedin.com/in/dansonners
John Walsh has quickly emerged as one of the non-profit sector’s leading thought leaders and champions for email fundraising. This interview contains an abundance of tactical advice for email fundraisers and nonprofit leaders who are looking to better incorporate email into their development program. Topics include: the latest trends in email fundraising, the value of a “welcome series” and how to produce one which generates conversions, how John’s organization has benefited from an unsiloed structure, the importance of a “team first” culture, what’s next in email fundraising, and how email can be better incorporated with direct mail and other channels. If you’re looking for test ideas or are looking to optimize your email fundraising program you won’t want to miss this conversion with John!
Dan discusses how the commercial world is using print to market to millennials and why direct mail could be the key to unlocking a new generation of donors.
Show Notes:
https://www.usdatacorporation.com/blog/direct-mail-marketing-effective-millennials/
https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/14/direct-marketing-is-thriving-in-millennial-mailboxes-heres-how-to-make-the-most-of-it/#354f0e546238
Leaning on his experience mailing during four presidential election cycles, Dan shares his advice for charitable mailers on how they should navigate the 2020 Election.
Did You Know?
Charity Navigator has a new ratings system which will allow it to rate an additional 150,000 small-mid sized charities? Kyle Gardner, Senior Development Manager @ Charity Navigator, joins Dan to discuss the launch of Encompass, a ratings system that will help a new generation of nonprofits benefit from Charity Navigator’s credibility while empowering donors to make more informed contribution decisions.
Other topics include: The role that Charity Navigator plays in the donor journey, myths about investment’s role in rating scores, how Charity Navigator has benefited from an unsiloed fundraising structure, how a healthy culture encourages collaboration, and much much more. Charity Navigator is a non-profit itself which means Kyle brings a unique perspective to the table combining industry wide authority with hands on fundraising experience. This discussion is a must-listen for everyone in your organization from your board chair, to the CEO, development director, and entry-level fundraisers.
Show Notes:
https://www.charitynavigator.org/
https://www.linkedin.com/in/kyleconnergardner/
As Editor-In-Chief for one of the non profit sector's most influential publications, Nhu Te has had a front row seat during a year of immense challenges and changes in fundraising. In this far reaching interview, Nhu shares her unique perspective on some of the most pressing questions and answers facing the industry.
Topics Include: The impact of COVID-19 and how Nonprofit PRO helped the sector respond, the George Floyd protests and the state of diversity and inclusion in fundraising, new technologies and what nonprofits need to do to reach a new generation of donors, fighting the stigma of overhead, and much more.
Whether you want to take stock of how 2020 has changed fundraising or look ahead to what is coming next, you'll get value from Nhu's front line insights.
Show Notes:
https://www.nonprofitpro.com/
Nhu Te
Editor-in-Chief/Content Director, NonProfit PRO
nhute@napco.com
As CEO of Virtuous and author of the book Responsive Fundraising, Gabe Cooper is leading the way to create a more personal, unsiloed experience between donors and the organizations they support. Dan's conversation with Gabe will change the way you think about fundraising and the relationship with your donors regardless of whether your non-profit is an institution built on direct mail or a digital-first destination for millennials and Gen-Z.
Topics discussed include: What is responsive fundraising?, what your organization can learn from Amazon and NetFlix, how changing consumer trends impact the non-profit sector, forced innovation due to COVID-19, how a responsive fundraising mindset can improve retention, using digital touch points to enhance direct mail, the power of personas, and much more!
If you're looking to move past buzzwords and get actionable advice on how personalization, automation, and multi-channel fundraising can improve your program you won't want to miss this groundbreaking discussion with Gabe Cooper.
Show Notes:
https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/194419472X
https://www.virtuouscrm.com/
Dan breaks down a recent NonProfit Pro article by Alicia M. Lifrak, CFRE which debunks myths surrounding direct mail and provides his own take on how direct mail myths could be limiting the success of non profits. Show Notes: https:www.nonprofitpro.com/article/debunking-myths-around-what-you-think-you-know-about-direct-mail/
Dan looks back at the history of the email newsletter and it’s use in the nonprofit space. Then, he looks at how two commercial e-newsletters (Axios and Morning Brew) could be writing a playbook for how nonprofits can use the medium to provide more value to their donors. Show Notes: https://link.axios.com/join/am-signup?source=axios&campaign=streamcap_am4 https://www.morningbrew.com
Dan breaks down a recent article about the growing importance of community for commercial advertisers and talks about actions nonprofits can take to build communal bonds with donors. Show Notes: https://entrepreneurshandbook.co/content-used-to-be-king-heres-what-s-next-1f4b04781c0b
Fundraising During A Recession: Nonprofit fundraising is a constant balance of trying to navigate the short term climate with your organization’s long term goals. As Principle and Founder of Windmill Hill Consulting and President of the Association of Fundraising Professional's DC Chapter, Barbara O’Reilly specializes in helping organizations do exactly that. In this special interview, Barbara joins Dan to discuss what the non-profit sector has learned from fundraising during COVID-19 and how those lessons can help organizations plan to raise money in the challenging economic climate that lies ahead. Topics Include: How to weather an economic downturn, the importance of long term planning, diversifying your fundraising and communication channels, emerging trends, why direct mail is more important than ever, and the advantages of building a communal relationship with your donors. They open the show by discussing the sector's response to the murder of George Floyd and what the industry needs to do in order to address diversity and inclusion within it's ranks. With Barbara's combined background of emergency fundraising and big picture planning, this interview will help you leverage the lessons of today into a plan that will help your organization survive and thrive during in uncertain times. Show Notes: https://www.whillconsulting.com/ https://www.linkedin.com/in/boreillywhc/ http://agitator.thedonorvoice.com/are-you-enjoying-a-direct-mail-christmas/
Progress and change begins with having uncomfortable conversations. This recording is my attempt to do just that, I hope my thoughts help some of you articulate yours. Let’s stand together for equality and meaningful reforms. Silence due to discomfort can no longer be an option if we’re going to get there.
Did you know that over half of Americans have listened to a podcast? No longer a niche activity, podcast listening has grown by 50% over the last 3 years. The medium’s explosive growth has created a tremendous opportunity for non-profits to deliver value to their donors through the spoken word. As host of the Groupthinkers Podcast, Justin McCord has helped build RKD Group’s podcast into one of the most influential and forward thinking shows in the nonprofit sector. In this wide ranging conversation he talks to Dan about what it takes to build a successful podcast and how the format can help nonprofits provide information hungry donors with valuable engagement that can deepen relationships, improve retention, and fortify community with your organization’s most passionate fans. Topics include: The importance of a value-first approach, establishing your organization as an authoritative voice for your mission, content ideas, expectations about monetization, and why your content’s quality is much more important than your production values. Justin also shares his thoughts on the impact of “at home” content on the industry and how COVID-19 may permanently change fundraising best practices. Justin’s insights are a must-hear for any organization looking to get started or just curious about the power of podcasting.
Show Notes:
https://www.linkedin.com/in/mccordjustin/
https://soundcloud.com/groupthinkers
The men and women behind direct mail production are often the unsung heroes of the fundraising process. As the nonprofit sector copes with the impacts of COVID-19 the vital and intricate role of direct mail production has been thrust into the spotlight. Ben Harris, President of Production Solutions, is someone who understands that role as well as anyone in the industry. In this interview he and Dan discuss the latest updates on the direct mail supply chain, the impacts of social distancing on production timelines, and the status of postal delivery. Ben also shares his thoughts on the bravery and resilience of production and postal workers and how COVID-19 could change the nonprofit sector forever. If you’re concerned about getting your mail out and getting it out on time this is an interview you won’t want to miss.
Dan and Mark discuss how GoodUnited is disrupting Facebook fundraising with their programmatic approach to gratitude and engagement. Mark also shares a 101 overview of Facebook fundraising and explains why its just a modern spin on proven fundraising techniques. Finally, they breakdown GoodUnited’s innovative use of Facebook Messenger and how it can be used to engage prospects, acquire new donors (that can’t be found elsewhere), and add value to existing donors which were acquired from other channels. This interview was recorded before the COVID-19 pandemic but it’s topics are more relevant than ever with the sector’s renewed focus on donor engagement, nimbleness, and multi-channel unsiloed communication.
Dan discusses ESPN’s The Last Dance, Michael Jordan’s unique leadership style, and what non-profit leaders can learn from it.
Dan shares his mixed feelings about Giving Tuesday Now and provides a (most likely) exclusive test idea for how your organization can strengthen its ties with donors without asking for any money at all.
William Vanderbloemen joins Dan to discuss the CARES Act and the benefits available to nonprofits under the Paycheck Protection Program (PPP). It’s a program which could prove to be a valuable lifeline for organizations which are losing revenue due to the impacts of the pandemic.
Show Notes:
https://www.vanderbloemen.com/covid19
Expressing gratitude towards our donors and making them feel appreciated is a key part of building loyal long lasting relationships with them. It’s something we should focus on everyday but, in light of the COVID-19 pandemic, it might be more important than ever on an organizational and a fundamentally human level. Dave Linn is a foremost expert on gratitude and generosity, his programs help nonprofit and business leaders learn the deep benefits of expressing gratitude which allows them to practice it in their personal and professional lives (which are more interconnected than you’d think). In this timely and uplifting interview, we discuss why gratitude is an important and effective element in the donor / organization relationship, some practical ways to implement it, the importance of authenticity, and how expressing gratitude to your donors can enhance their resilience during COVID-19 and other crises. While timely and contextual, it’s a conversation that could transform your relationship with your donors in both good times and bad.
Mike walks us through the “5 Things Your Donors Need To Hear From You Right Now”. COVID-19 is an unprecedented crisis with no playbook for nonprofits to follow. While the coming days and weeks are filled with uncertainty, there are simple things you can do right now to be there for your donors (on the most human of levels) and strengthen your bond with them which will allow your organization to continue fundraising and preserve your mission during this difficult shared experience. As Mike said in our interview “giving is part of a donor’s identity” and many want to continue taking care of the causes they care about while taking care of themselves and their families. Mike’s tips are practical and actionable advice which may change the way you think about the donor / organization relationship.
Show Notes:
https://podcasts.apple.com/us/podcast/the-build-good-podcast/id1494997202?i=1000469495345 https://www.linkedin.com/in/mikeduerksen
https://www.buildgood.org
As fundraisers across the landscape try to figure out how to respond to the Coronavirus pandemic, Dan and Justin discuss why the best strategy might be to change nothing at all. In this special, they recap Justin’s recent article “Coronavirus and Fundraising: Don’t Change Anything”. Topics covered include: Why you shouldn’t try to ‘time the fundraising market’ during an emergency, the importance of direct mail and mid level donors during an economic downturn, not cutting your fundraising budget in a crisis, and why it’s critical to call your donors, among others. This conversation will help guide your organization through these uncertain times, emerge stronger from them, and be better prepared for the next crisis.
Show Notes:
https://www.philanthropydaily.com/coronavirus-fundraising-dont-change-anything/
As the country, world, and fundraising sector navigate the Coronavirus pandemic, Dan shares some important lessons he learned during the Great Recession about mailing during a crisis.
Livestream fundraisers have raised hundreds of millions of dollars for all kinds of charities over the last few years, so we went to the source to learn more. Tiltify’s Michael Wasserman has been involved with livestream fundraising since the early days of the medium. He joins Dan to discuss the origins of livestream fundraising, it’s rapid growth, and where it’s heading in the near future. Michael also shares some valuable tactical advice which can help organizations of all types start to utilize this cutting edge, powerful channel. Whether you’re already live streaming or just curious about this exploding trend, it’s an interview which is sure to provide you with value and open your eyes to live streaming’s potential.
Dan helps you prepare for the exciting (but uncertain) year ahead with 5 predictions which could shape the industry in 2020. Topics discussed include the 2020 election’s impact on the sector, livestream fundraising, retention issues, donor advised funds, and CCPA.
Being a fundraiser gives us unique insights into the broader marketing world. Here, Dan breaks down his 5 favorite commercials from Super Bowl 54 because of their ability to command attention, storytelling, and prospects for driving sales downstream.
Dan discusses his concerns about the impact the 2020 election could have on the charitable sector. He breaks down why nonprofits should be concerned about the surge in grassroots giving as well the amount of donors’ attention that this unprecedented election will consume. Most importantly though, he talks about the steps that organizations can take to limit the election’s impact and provides tangible examples to do just that. If you’re concerned about how the election will affect your fundraising but aren’t quite sure what to do about it, this QuickTake is a must listen from a unique perspective.
Dan interviews Lee Elias, a renowned expert in team building and building winning cultures. Lee breaks down the art and science behind his customized programs for building bonds within sports teams, businesses, healthcare entities, and non-profit organizations - Inspired by his athletic and coaching career, and his admiration of the US Military. Dan and Lee deconstruct how team building, improved mission focus, and a winning culture can benefit nonprofits by breaking down silos, improving morale, encouraging collaboration, and increasing revenue. Lee also shares his advice for creating content which your donors will want to consume based on his background in digital marketing and building multiple successful online businesses of his own. If you work for or with a nonprofit, this is a must-hear straight talk perspective you won’t get anywhere else.
Show Notes: Lee Elias Founder, Game Seven Group Lee@gamesevengroup.com
https://www.gamesevengroup.com/
https://www.linkedin.com/in/leeelias
https://www.welive.hockey/
https://hockeywraparound.com/
https://bladeshades.com/
https://www.amazon.com/Think-Like-Fan-Invest-Your/dp/1612061044
https://www.amazon.com/Win-Every-Create-Championship-Culture/dp/1612061273
https://podcasts.apple.com/us/podcast/welive-hockey-podcast/id1480998749
https://podcasts.apple.com/us/podcast/geeks-who-like-sports/id1459047440
In this passionate hot take, Dan details how nonprofits can be hurt by divesting from direct mail in order to invest in emerging channels. As supporting evidence, he references a landmark case study conducted by the American Cancer Society which shows the negative impacts ACS faced when they quit direct mail acquisition for 18 months. Finally, he calls on direct mail, digital, and emerging vendors to explore collaboration opportunities which could transform fundraising and the non-profit sector - Creating limitless opportunities for both. It’s a rant which is sure to get you thinking regardless of what side of the industry you work on.
Show Notes:
ACS Case Study
http://agitator.thedonorvoice.com/american-cancer-society-flops/
Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the health of your program. Finally, he provides some actionable tips for how your organization can transition to an LTV mindset.
Dan explains the benefits of testing multiple cooperative databases at the same time and how to address common nonprofit concerns about multiple co-ops.
Dan provides some deep dive analysis on American Legion’s long-standing American Values Survey acquisition piece.
Content Marketing: It’s a buzz term which is dominating fundraising (and most facets of marketing). But what does it really mean and how can nonprofits leverage content marketing to help them acquire more donors? Where do you get started? Why is content so important in modern fundraising and how do you measure it’s impact? In this wide ranging interview, Dan speaks with Pursuant’s Taylor Shanklin who offers her perspective based on over a decade in the nonprofit sector. Whether your organization is just thinking about starting a content marketing program or you’re trying to take yours to the next level, this is a topical discussion you’ll want to listen to.
Show Notes:
Taylor Shanklin
taylor.shanklin@pursuant.com
https://www.linkedin.com/in/tshank/
https://www.soar.how/
Dan analyzes and deconstructs a powerful direct mail appeal from one of the largest veterans’ service organizations in America, Wounded Warrior Project.
Dan runs down a recent study on podcast listeners and explains why it’s contents should spark every nonprofit to start a podcast ASAP. Show Notes: https://musicoomph.com/podcast-statistics/
The need to unsilo fundraising is the talk of the industry, but how do you actually do it? In this groundbreaking episode, Dan provides 4 actionable tips for unsiloing your organization. Enacting these tips will help improve information flow across your organization, improve the donor experience, and created a culture of teamwork within your office.
Dan explains why the future of direct marketing might look a lot like the wedding industry, the value of being a generalist, and how direct mail marketers can better advocate for their medium by attending digital shows.
Retention: It’s the top issue on every fundraiser’s mind today. In this topical conversation, Bryan shares with Dan his company’s innovative approach to increase donor retention - Using branded swag to improve donor sentiment and transform donors into evangelists for your organization. Based on his over 30 years of commercial experience, Bryan breaks down the data behind targeting swag to your core audience, the science of reciprocity, and why simple / practical giveaways make for the best marketing devices. It’s a far reaching conversation which is a must listen for fundraisers seeking innovative answers to improving donor loyalty.
Guest Contact Info:
Bryan G. Biddle
Proforma Signature Solutions
bryan.biddle@proforma.com
https://www.linkedin.com/in/bryanbiddle/
https://www.proforma-solutions.com/
Additional Show Notes:
https://www.linkedin.com/posts/bryanbiddle_fundraising-donorschoose-donors-activity-6575469664774737920-I9pg
https://www.inc.com/shama-hyder/what-you-can-learn-from-doubletrees-famous-chocolate-chip-cookies.html
Dan gives his take on why organizations, both large and small, should be using content marketing to highlight the impact of other organizations with similar missions.
Do you know why your donors donate? If not, you’re missing critical data which can help guide your decisions about copy and fundraising strategy. The good news is most donors are willing to share this valuable information. All you need to do is ask.
Discover how you can accomplish your fundraising goals by learning to think like a NASA engineer and embracing failure.
“Direct Mail is too expensive”, if you work in the nonprofit sector you’ve probably heard that one before. But, what if it’s not expensive enough? Does your organization have a cost problem or a revenue one? In the first DNP quick take, Dan breaks down how you can improve your ROI by adding cost to your mail piece. As an example, he breaks down a recent offer from one of the largest nonprofits out there AAA.
You’ve probably been told that authenticity will help your fundraising efforts, but what exactly does that mean? Finally, a check list that you can use to inject authenticity into your program. In this episode, Dan deconstructs his “6 Principles For Authentic Fundraising” that he’s compiled over years of studying authenticity and it’s benefits. Have a listen and find out if authenticity could be the key to improving your organization’s relationship (and retention rates!) with your donors.
Show Notes:
https://info.rkdgroup.com/whitepaper-online-giving-december-2018
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-3-6e73242baf3a
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authentic-marketing-2-dc4ba31d6b93
https://medium.com/@TheMarketingAbstract/say-what-you-mean-the-art-of-authenticity-cd8e3ed08afe
https://www.cnn.com/2019/04/10/politics/2020-fundraising-numbers-quarter-1/index.html
Dan breaks down 5 multi-channel techniques which can help enhance your direct mail fundraising raising. It’s new school, helping old school!
Dan does a deep dive into content marketing and explains why a content marketing strategy should be a part of every organization's fundraising mix. He also provides 4 actionable examples which can be implemented by any nonprofit on little or no budget.
Show Notes:
https://badgergroup.com/why-print-newsletters/ https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/#1aea038933c3 http://www.millwardbrown.com/docs/default-source/insight-documents/case-studies/MillwardBrown_CaseStudy_Neuroscience.pdf https://www.mailmen.co.uk/sites/default/files/Private_Life_of_Mail_RESEARCH_BOOK_A4_ONLINE.pdf https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719 https://www.youtube.com/watch?v=PR4s-xLa01E https://www.podcastinsights.com/podcast-statistics/ https://www.classy.org/blog/seo-for-nonprofits-how-to-take-off-in-less-than-30-minutes/ https://blog.higherlogic.com/how-to-increase-nonprofit-website-traffic-and-how-that-translates-to-revenue https://www.amazon.com/Think-Like-Fan-Invest-Your/dp/1612061044 https://www.netflix.com/title/81035279
