Marketing Over Coffee: Recent Episodes
john@themshow.com (John Wall and Christopher Penn)
Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn
In this Marketing Over Coffee: Quick hit today
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Over in the livestream recording, automating podcast transcripts
Using gen AI to create the product requirements, then another model to generate the code
Live event in the fall in Boston or New York, invite only!
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
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In this Marketing Over Coffee: Can your rates be too much? KITT is finally here, CarPlay, Saunas, and more!
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Getting paid $14M to find your replacement
Hubspot ChatGPT Connector
OpenAI privacy thing is huge
Google VEO 3 doing amazing things
Chris takes a self driving car to the airport
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Adding CarPlay
Gemini turning the screws on free stuff
Apple Glasses in 2026? WWDC
Sauna Power
Events: AMA, MAICON, MarketingProfs B2B
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In this Marketing Over Coffee: Author Jason Keath talks with us about his new book on how to get more effective in being creative!
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Why is one of the best known social media strategists writing a book on creativity?
How to be more creative is not part of the standard academic tracks for artists, this is a huge gap.
Where did brainstorming come from?
Using interventions to make creativity an active process, not passive.
Happy collisions - when your expertise brushes up against life. This explains the power of cities.
8:36 - 10:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Categories of constraints
Michelangelo pushing through constraints to sculpt David
Incubation and incubation are critical
Group to solo ideation and back
MacGyvering it
MurderBot
Buy The Case for More Bad Ideas
12 Hours of instruction in the 2 Day AI Bootcamp
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In this Marketing Over Coffee: Learn about the new search engine results pages, LinkedIn Algorithm, Duolingo mess and more!
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If you sell a car on Craig's List don't turn on text messaging
Google IO Announcements - AI Mode
Three things to optimize your website for AI
Unofficial LinkedIn Algorithm Guide for Marketers
New from Claude 4 not doing well, and Deep Seek on a rampage
Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!
Duolingo
Auracast
Smart glasses
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In this Marketing Over Coffee: No show today, just news to share
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MoC Reading Recco! "I'm Starting To Worry About This Black Box of Doom"
Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!
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In this Marketing Over Coffee: Learn about Running Traffic, Coordinated Inauthentic Engagement, Finfluencers and more!
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Fast Company Article
Past Interview on Black Hat SEO and the Search Engine PR battleground
Running Traffic
Coordinated Inauthentic Engagement as a tool to lift organic traffic
9:02- 11:07 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!
Deceptive Mass Influence
Validating with Narravance
Finfluncers moving 10 stocks a day
The latest version of Pump and Dump
The Goblin Gang
Copypasta pushed to the next level with AI
How to marketers adjust to the post fact world? Pick both tribes.
Celebrity Battles and LinkedIn Mafia
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In this Marketing Over Coffee: AI Generated Video, n8n, Bootcamp, Silent Dance Parties and More!
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SPMS Commercial Spot
"No Code" doesn't mean "No Work"
n8n workflow notes
Model Updates - Video for Google, New Gemini
8:11 - 9:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
12 Hours of instruction in the 2 Day AI Bootcamp
Instagram Locked Posts
Canva sheets? Cute spreadsheets?
Martech 1,000,000
Bluetooth Auracast
Status Between 3ANC
Killer Sound: Klipsch The Fives, The WiiM Mini to make your speakers smart, and Subwoofer
Events: Profs Boston, Content Marketing World SD, MAICON Cleveland, INBOUND SF
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In this Marketing Over Coffee: Learn about Story, Proverb, Simile, Analogy, Metaphor, and more!
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Ron Ploof, Master of Story, Scholar of Proverb, now automating his best prompts
After leaving chip design behind, training LLMs on his work
The StoryHow Ptich Deck (Get the deck) - Hear the interview
The Proverb Construction Kit (Get the deck) - Hear the interview
Having the machine write the code for you
9:25 - 11:22 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!
What's new with Proverbs?
How Metaphor completes the trilogy
Metaphor vs. Similie vs. Analogy
Trust Insights latest course: Generative AI Use Cases for Marketers Course
The marketing slogan of the century
Check out the offers for listeners!
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In this Marketing Over Coffee: Learn about n8n, Vibe Marketing, PS5 as 4k BluRay Player and more!
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Brought to you by our sponsor: NetSuite
Voice of the Customer with Generative AI
n8n - zapier on steroids
Trust Insights latest course: Generative AI Use Cases for Marketers Course
Vibe Marketing
I've been invited to the World Police Summit in Dubai
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
MAICON and Spark Together are on the same days
PS5 - dodging the tariffs to get a 4k BluRay player
More Blu-Ray experiments - Ron Ploof on why 90's movies look so good
Coros running watch adds Strava integration. Don't take Carrot as the default and friend John on Strava
TikTok showing you how to save big by buying direct
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In this Marketing Over Coffee: Jane McCarthy Gives Us The Inside Story On Her New Book - Your Blueprint for Building an Abundant and Authentic Feminine Brand
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Brought to you by our sponsor:NetSuite
Buy The Goddess Guide to Branding
Discovering the archetype is the unlock that guides the branding
Jungian wasn't the exact fit
Founders often match the brand archetype
Adding Heart, Gift, and Style to the Brand
The dynamic peices of the style
9:25 - 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
At the beginning - finding the energy the founders have, and the energy of the competitors
Liquid Death bringing Hades to the water market
Making a great resource that's also cocktail table worthy
The brand is energy that people want to be around... or not
You can have masculine counterparts, but also duos
Lots of case studies with big brands
Jane's Website and GoddessOffice.Substack.com
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In this Marketing Over Coffee: Life Lessons from Grandpa John
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Have a Living Will
Have a Will
Put Assets in a Trust
Only buy phones at the phone store
And, the number one secret to life...
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
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In this Marketing Over Coffee: Learn about Digital Twins, MCPs, Failing Up and more!
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Digital Twins versus Clones
The facets of our personalities
Good but slow image creation - Update to GPT 4.0 vs. Imagen 3 in Google
8:12 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
What are MCP's - Model Context Protocol (not from Tron)
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
The AI change is still at max churn
Casey Kasem's AI Top 40!
Failing Up - The Peter Principle and why do so many companies do no management training?
No new tech? John checking out the Satus Between 3ANC
Chris April Road Trip including SMMW
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In this Marketing Over Coffee: The Future of Brands in the True Metaverse
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Margo is CEO and Founder at Creators Corp
Starting on the agency side and working with Playstation, XBox, and Eve
Riding the first VR bubble
Pioneering User Generated Games (UGG) built by Creators Corp on Fortnite Creative
Jake is the Strategy Lead
Coming in from Sports Gaming and Major League Baseball (MLB)
Optimizing games for the platform
10:13 - 10:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The landscape of platform, game developers, and brands all working together
Working with GoPro and Dude Perfect
250M+ Active users
Fortnite building the metaverse and fighting against Netflix
400 to 600 new games.... DAILY
How to optimize games for Fortnite Creative
The sweet spot of connecting entertainment brands with their own game
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Unreal Engine 5
Geolocation data now available on the platform
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Product Marketing, the 4k Streaming Scam, and Roasting Coffee
In this Marketing Over Coffee: Learn about marketing substitutes, Gemma 3, Manus, Apple Mail Privacy Protection, and more!
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Product Market Fit - Done by You vs. Done with You vs. Done for You
Prompt Engineering Course has been huge
Google Gemma 3 Now Available
7:29 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Manus (it's just a pile of Claude)
LinkedIn cuts off SeamlessAI and Apollo.io from Clark Barron
The artist formerly known as Chicago Mike asks about Apple Mail Privacy Protection (MPP)
OpenAI $20k a month PhD assistant level?
Salesforce and Microsoft on AI Sales Agents
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Streaming 4k is a scam
Anker Cosmos Laser 4k SE
Buying Blu-rays on Mercari
Chris wears his own UV arc reactor, and is roasting his own coffee on solar power
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In this Marketing Over Coffee: What's Happening at the World's Hottest Bubble Tea Franchise?
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Gong Cha has 2,200 Stores Globally and 500+ in America
Starting out in Operations for Aramark
Over to Coca-Cola and then Burger King, Dunkin, and Church's Chicken
Customers are 16-34 male/female but there's more to the story
What does Gen Z like to do?
Getting Swicy!
5:45 - 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Promotions with Hershey, and Final Fantasy
Selecting and balancing local versus global campaigns
How does Peanuts make it to the US last!?!
Running cutting edge text messaging campaigns
Fivestars by SumUp
Fast Casual vs QSR - the difference is experience
16:10 - 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Building the alliances to create a master fund for marketing
How to succeed when marketing with franchisees
Running Marathons
The inside story of Dunkin' Donuts
What was the key to success?
Simon Sinek's Leaders Eat Last
Good to Great
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In this Marketing Over Coffee: Kirk Gostkowski and John Arthur Long are changing what's possible on Broadway
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Kirk is directing John's The Robot, the Spy and the Love of A.I.
Where did the robot dog come from?
Working while the dog is constantly getting new features
Thinking about it as the next evolution of the puppet
11:26 - 12:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Holding back to stretch the Wow Factor
One person for the voice, one to do the driving
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Having to switch to an agile script because they were learning the whole time
After pulling this off looking towards a full lentgh script and another robot?
The history of The Chain
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In this Marketing Over Coffee: Don't take our investment or legal advice, and don't burn your eye out on Kickstarter
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Chris back from Canada
Warren Buffet getting out of VOO
Survey on GenAI use cases in Marketing
8:20 - 9:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
What's a better version of TAM, SAM, SOM? Go with Deep Research instead
AI for SEO? You don't need it, here's the 4 things you need to do
Twitch Earners vs. Followers
Don't share a Loom with me
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Oculus, Meta Glasses, Halliday Glasses on Kickstarter, StickTite reading lenses
Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin
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In this Marketing Over Coffee: The greatest book on personal productivity continues to educate and change lives.
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Andrea's path to FranklinCovey: Master’s in Market Research, Ford, Grainger
The operating system of working to get private victories, which can then lead to public victories
The 7 grouped as 3-3-1
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Starting with your character, integrity, and skills
Independance is not the finish line, we keep moving to interdependance
The role of trust
See - Do - Get
Addressing generational differences with the habits
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Updated for the modern workplace
The FranklinCovey Impact Platform
FranklinCovey.com to learn more
Essentialism by Greg McKeown
Andrea on LinkedIn
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In this Marketing Over Coffee: Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More
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How to handle uncertainty in the marketplace
Using Gen AI to improve your business continuity plan
Optimizing for AI search and agents? Creating an llms.txt?
Install a screen reader to see if you are AI Agent compliant
7:52 - 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Measuring AI Inbound in Google Analytics
Unpaid organic destroyed by AI Overviews
Rich Communication Services (RCS) is now supported with iOS 18
New course, new frameworks!
Google Search Trends for Restaurants from Search Engine Land
15:16 - 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Strategic Marketing by Jon-Mikel Bailey
The PRISM Framework
Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry's
New Rodes, The Fives with the R-100SW, and a WiiM Mini
Trickle Charging Car Batteries
Black Box of Doom by Jason Pargin, Section 31
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In this Marketing Over Coffee: Phyllis gives us the tour of the industry and Pete & Gerry's
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Starting in consulting and then going in-house to lead branding
Working with a purpose-based, mission-backed brand
300 family farms nationwide - a million eggs a day
Pete & Gerry's also includes the Nellie's brand of both eggs and butter
Caged vs. Cage Free vs. Free Range vs. Pasture Raised
9:02 - 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Some states have gone as far as outlawing caged eggs
The challenge of educating grocery shoppers
Monitoring the customer experience
Follow Pete & Gerry's on Instagram!
20:36 - 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why avian flu is so devastating to caged hen factories
Balancing biodiversity with product consistency
B Corp Certified
Nature's Protein Bar
The consumer trend of rise of choosing the single ingredient
Cottage cheese in scrambled eggs BEFORE cooking
Pete & Gerry's and Nellie's Recipies
Jammy Eggs
Phyllis on LinkedIn
Book Reccos: The Myth of the Nice Girl and Building Strong Brands
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In this Marketing Over Coffee: Now with Less Spying!
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TikTok is gone. It's back!
137 of Earth’s 194 countries have national data privacy laws. The US is not one of them.
Why governments don't have to spy on people anymore
Using AI to learn the impact of legislation
Solid article on Apple's Intelligent Tracking Protection
7:35 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Tom Webster inducted into the Podcast Hall of Fame - hear about his latest book
Deep Seek - sustainable AI?
Making the Golf Cart Smart
How am I running out of lightning cables? Anker Power Brick
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In this Marketing Over Coffee: Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids!
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Leading at the big brands - coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola
Driving the brand, and growing the business
Child creativity as a life skill
The brand revolving around products, experiences, and content
Creativity Week! Reaching 8.5 million children, over 100 countries, in their 4th year! (Sign up here!)
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Running the program via email to eliminate all the logistical headaches
Matthew McConaughey, Jennifer Aniston, Mo Willems and more
Research on the relationship between creativity and confidence
Adaptive learning supplies so everyone can develop creativity
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Inside Out 2
Victoria on LinkedIn
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In this Marketing Over Coffee: Now with more Future!
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2025 Marketing and AI Trends (Ann Says Oxford Comma is IN)
Go where the people are... but don't build on somebody else's land
Reddit Pro Trends and AMA Ads, Brand Safety
Set up a GA Exploration to track AI inbounds
8:02 - 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Gemini Real Time - Gemini fixes Chris' furnace
Hot stuff out of CES!
Tom's Guide shows off the Rollable Laptop
Engadget - LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow.
Smart Glasses, Segway E Bike
nVidia Digits
E-Paper portraits for art
MagSafe Bluetooth Controller for your phone
Switch 2?
Anker Beach Umbrella - no price yet
16:33 - 18:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Home Theater Update - Anker 4K SE, Sheetrock and Paint, Apple TV app vs. Paramount App?
Wicked
Klipsch One and Fives
Bone Conduction Headphones
Elliptical Machine
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In this Marketing Over Coffee: Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!
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Going beyond badge swipes, QR Codes, and NFC
Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!
8:22 - 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
It's event agnostic - once you are a customer you can use it for everything
Tagging at scan allows you to customize the follow up path
Breaking you free from booth sponsorship as the only option to get access to contact info
The Enrichment Waterfall - running through 22 different data providers as part of the scan
19:27 - 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What comes next to drive speed to lead?
The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites
Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson
Wicked!
Eric on Linkedin
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In this Marketing Over Coffee: Nobody knows more about the Admin Community than Mike and he brings us the latest!
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Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast
Coffee endures
Back in the days of Personal Brand
Creating the community when CRM evoloved to the point where it could be administrated without having to write code
Not just running the system, but how do admins go further in their careers?
Core Responsibilities of a Salesforce Admin
Build anything, for any business operation
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
CRM and Agents
Predictive vs. Generative
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Adding more video to leverage YouTube
Building The Podcast Mike AI
Mike on LinkedIn
Carry On - is it the new Die Hard?
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In this Marketing Over Coffee: Gift giving, holiday movies and more to kick off the season with Katie Robbert!
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When do you stop giving gifts?
Gift project management
John and Katie both admit they don't have their card game together
7:43 - 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
AI Holiday Music
Join us over in AfM
NPR Holiday Movie Roundup
The Best Holiday Movie is Holly Star
15:17 - 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Lindsay Lohan back with Our Little Secret
Single All The Way
Jack Black in Dear Santa
Red One
Five Nights at Freddies
Raspberry Pie - All I Want For Christmas (Is A Disco Lady)
Pet Friendly Holiday Music
John's First Class Christmas Playlist
Dogs love Bluey
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In this Marketing Over Coffee: We look back at the highlights of the year and the most important episodes!
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2024 As The Year of AI
Do Ethics Matter Anymore?
TikTok
7:40 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Seth Godin on Stategy
Gini Dietrich on PESO and the Post Truth World
Tamsen Webster on Messaging
From Trust Insights: Synthetic Focus Groups, ICP and 5P - Katie Robbert Interview
Crystal Carter on SEO
14:39 - 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Omnicom buys Interpublic for 13.25B
Next Wave - AI watching the screen and providing real time feedback
Kasi Bruno on Gen Z
Tom Webster on Podcasting
Metatrend - The Rise of Content on Demand
Alix McAlpine on Giphy
Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com
Dual GPS
Chris 2X
Owala Water Bottle
Taylor Swift
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In this Marketing Over Coffee: Now with more shopping than ever. And some Cobra Kai.
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Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"
Record breaking sales for the holiday $41B up from 38.
Where do people get their information?
What if Chrome gets broken off of Google? - Will OpenAI have it's own browser?
7:34 - 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Adding Ads to Large Language Models?
Chinese Models
Walmart's Retail Media Network, Walmart Connect, is responsible for 12% of profits
AI is Ringing in Big Changes?
Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite
14:15 - 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
John's Spotify Wrapped
Giving up on Smart Speakers
John recommends the Anker Cosmos 4K Laser SE
Status deal on earbuds and cans for $149
Chris goes in for the super Macbook upgrade
Cobra Kai, next on deck Arcane
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In this Marketing Over Coffee: Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!
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MarketingProfs post show - Generative AI for Analytics
The slop list and how to do it better
AJ Wilcox on LinkedIn Ads
7:55 - 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
From the Floor: Tango Hubspot integration, and Mobly
Chris on the impact of LinkedIn dwell time - Free Guide to Create Better LinkedIn Posts
BlueSky adding a million a day - Follow John and Chris
Why you shouldn't delete your Twitter account
19:08 - 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yet another December filled with crappy predictions of trends
Mini App Blogs
John Blue says the Sneaky Marketing Award should be ongoing
48 Laws of Power, Algebra of Wealth
Year end wrap up
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In this Marketing Over Coffee: Tom Webster talks about his new book, A Little Guide to Building a Big Podcast
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Get your copy of The Audience Is Listening
Since we last spoke... From Edison to Sounds Profitable
Writing the book to answer "How do I grow my podcast?"
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Things that undermine the credibility of your surveying: margin of error and using percentages correctly
Creating an avatar for your listener
The Primary Audience versus Secondary and Tertiary
Roles, Goals, Characters
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why more podcasts need to be taking advantage of offline marketing
The services offered by Sounds Profitable
Bringing the P-Zone!
I'm Starting to Worry About This Black Box of Doom
The Greatest Yacht Rock Playlist on Earth - Capt. Tom and Capt. John Approved!
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In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns!
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Streamyard tries to get me
TikTok and YouTube vs. MSM on elections
Canada shuts down TikTok business
Katie Artifact - Running on Anthropic Claude
8:15 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Open AI O1 Model leak
Nice Martech Overview of everything going on in LinkedIn
MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)
MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!
Results from 54 Google Ad Experiments
A Reddit Marketing Discussion that's not trash
17:38 - 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker
Martha Stewart, Agatha All Along, Kara Swisher's Burn Book
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In this Marketing Over Coffee: Now with more WP Feuds, AI Detectors and Lower Decks
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WordPress vs. WPEngine feud
Anthropic computer use - you can give AI permission to use your machine aka Rise of The Agents
AI detectors are all garbage
14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Ambient mixing tool from Google
Lower Decks
Mr. McMahon
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In this Marketing Over Coffee: Author of 21 Best Selling books in 36 langugages talks with John Wall about Strategy
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The new book is This Is Strategy
Field Testing it through videos on Purple.Space (that are now a course on Udemy)
Why feedback is often just lies
The strategies behind the book itself - including the game of life
7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Culture was invented by systems to defend themselves
Marketing and empathy
How do games fit into strategy?
Luck does not even out in the long run
15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Doing all the extras
Honoring to work of Donella Meadows and Russ Ackoff by explaining systems
Harvard Admissions
Lewis Hyde on The Coyote
Once you have a strategy think about three business plans
Beats Fit Pro are John's pick, Shokz Headphones change swimming forever for Seth
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In this Marketing Over Coffee: Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes
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Starting out in NYC at Morgan Stanley, and off to DC
7:45 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The first product made the desktop web mobile
The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC
Uniqode A centralized end-to-end solution for QR codes
QR Code API
20:52 - 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Why NFC didn't explode by QR?
Digital Business Cards
Currently reading Outlive - expanding your healthspan, and just watched Hit Man
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In this Marketing Over Coffee: Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change
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The new book: Say What They Can't Unhear
Interview on the previous book: Find Your Red Thread
Driving action in marketing, sales, and leadership communication is not the same as creating long term change
Creating internal motivation so the behavior is repeated without outside effort
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Using Aristotle's approach - you must lead with the elements of agreement
Story is arguement
People want to be seen as smart, capable, and good
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
You can't want it more than they do
The Message Design Institute
The question of how to accelerate the understanding and adoption of new ideas
Learn2Reinvent
The Compact Case
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In this Marketing Over Coffee: Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine
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Open AI text to chat Voice Interface now available
Voice as the next big interface
Virtual focus groups by training models on your Ideal Customer Profile
Try out Advanced Voice Mode in ChatGPT to start
Andy Crestodina's latest Blogging Statistics - 80% of bloggers are using AI as part of their content creation
7:29 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Building an AI Agent on the livestream!
Videos of Chris' MAICON and INBOUND sessions
14:37 - 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
AI can rewrite your memory
Order from Bova's!
See us at MarketingProfs B2B!
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In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee
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Bringing Hubspot to the rest of the world!
Starting out in music and then becoming and interpreter
CSA Research, SmartLane
Opening Hubspot Tokyo
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Working with Global Consumer Brands at Zappi
Tracking trends like the Sephora 10 Year Old
The three main categories of consumer insights
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
At what growth point do orgs usually engage Zappi?
Connecting insights across silos
The Consumer Insights Revolution, based on work done by Pepsi and Zappi
Music from Sting (Sorry, I wanted to build a Spotify playlist but they don't have Fragile in Portuguese)
Follow Nataly on LinkedIn!
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In this Marketing Over Coffee: Now with more trip reporting, smart speakers, and Boston Accents!
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The exceptional glory of "With Special Guest"
Post MAICON trip report
Headphone demos on the expo floor
8:14 - 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Managing the People Who Manage AI
Midjourney now has a web UI
Marketer's Guide to Reddit
15:45 - 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Derek mentioned Bento as email service provider
Strawberry
Smart Picture Frame - Aura has a solid app and device. Also testing iFramix for obsolete iPads
SmartSpeaker Update!
The Instigators, The Perfect Couple, and Cobra Kai
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In this Marketing Over Coffee: Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting!
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18 years of Grammar Girl!
Quick and Dirty Tips Network Site
Getting the network going right at the start
Signing with MacMillian to get it all going
Getting Oprah's attention
8:37 - 9:19 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Crossing the podcasting chasm
Evolving the show over time
What's hot in business grammar?
Active vs. Passive
Better business email strategies
17:48- 19:35 Track expenses, find deductions, and get a bigger tax refund. Get 10% off @Keeper.tax at keepertax.com/moc! #keepertaxpod
Join the Grammarpalooza text community! https://joinsubtext.com/grammar or text "hello" to (917) 540-0876
How do you stay current on grammar?
Threads is working
Updated Books: Grammar Girl Presents the Ultimate Writing Guide for Students, The Grammar Daily
Catch up with Mignon on Threads or LinkedIn
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In this Marketing Over Coffee: Now with less gall bladder and more random...
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Firsthand account of using AI in healthcare
Using RAG lock for post surgical recovery
Mixing business with politics and surviving
9:58 - 10:40 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Salesforce Shopping Index says soft holiday season
Temu and getting your own project manufactured
Dual GPS
17:14 - 18:38 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Yelp vs. Google
John complains about companies that market projectors and earbuds poorly
Event Best Practices and John's super secret Profs B2B schedule
MAICON and INBOUND coming up for Chris
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In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)!
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Using your Ideal Customer Profile (ICP) to improve your storytelling ability
If you want to watch the video on YouTube
Ron Ploof's StoryHow Pitch Deck
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
What makes up the ICP
The Trust Insights PARE framework for writing prompts
Examining the ICP to find Pain Points
Starting with the ending in mind
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In this Marketing Over Coffee: It's our week off but I wanted to talk with you about my new project!
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If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn, on Threads, or our contact form.
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
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In this Marketing Over Coffee: Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more!
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Are all email service providers horrible?
Mautic, MailChimp, Ghost, AWeber
Google Pixel 9
8:20 - 9:50 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google Monopoly - Paying $20B to be the only choice kind of proves that
Canva acquires Leonardo AI (after 2 years - 19 M users!)
Chris' GPT for event planners and webinar operators - generating seed questions
15:47 - 16:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
TikTok Partners with Amazon
Speed of response huge on TikTok
Automating the MoC Newsletter
Cobra Kai and Deadpool Wolverine
Flux 1 Image Generation
RIP Crowdtangle
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more!
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Since the last interview....
Remodeling the house
Changes in the market from analytics to AI
Working with the 5P Framework
Applying AI with a change management focus
10:26 - Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
The Trust Insights Ideal Customer Profiles (ICP)
It's not enough to create the profile, the model needs to tell you what to do next
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Using the ICP to create an interactive model
Katie will have sessions at MAICON and Marketing Profs B2B
Using Google Keep for wrangling ideas
Smart Speakers in the home
Peloton and Strava updates
You Like it Darker by Stephen King
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more!
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Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo
Llama 3.1 released to the public - what it takes for you to run it yourself
7:07 - 7:54 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
SearchGPT is coming for search traffic
Google pays to access reddit data
13:52 - 15:19 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google gives up on ditching 3rd party cookies, AdTech execs say it doesn't matter anyway
Hidden Google tool to find discrepancies between GA4 and Google Ads conversion data (conversions vs. key events)
Dyson back with more headphones - 40db noise reduction, 55 hour battery
Deadpool vs. Wolverine
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books!
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We put this episode together as part of some exclusive content, the feedback was so positive we've decided to put it in the feed for everyone!
You can still check out Growth Hacking here and Trust Me, I'm Lying!
Thanks as always to our sponsors:
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In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John's running tech stack, and more!
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Email Changes to be aware of - Expiring email? Unsubscribe prompt after 30 days
The future of GA4
7:22 - 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Dynamic Pricing vs. Surge Pricing
Targeted CRM attacks
12:27 - 13:55 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google pauses opioid painkiller policy update
Apple Watch Workout can't handle audio cues?
Anne Lamott Bird by Bird
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more!
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John is always using Ted Lasso
And Robert Downey Jr.'s Eye Roll
Gif versus Jif? (It's all good, but the company is not Jiffy)
They did the Peanut Butter Jar
Neil Patrick Harris for Buble
GIPHY Stickers
The first GIF creative agency
7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Getting her start in Infographics! Then to BuzzFeed in 2012
GIPHY reflecting the changes in the culture
Avoid "How do you do, fellow kids"
Kindness is on the rise
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Media reccomendation! Problemista written and directed by Julio Torres
Find Alix on LinkedIn and learn more about GIPHY Ads here
Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation
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In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more!
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Brought to you by our sponsors: Wix Studio and NetSuite
John is always using Ted Lasso
And Robert Downey Jr.'s Eye Roll
Gif versus Jif? (It's all good, but the company is not Jiffy)
They did the Peanut Butter Jar
Neil Patrick Harris for Buble
GIPHY Stickers
The first GIF creative agency
7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Getting her start in Infographics! Then to BuzzFeed in 2012
GIPHY reflecting the changes in the culture
Avoid "How do you do, fellow kids"
Kindness is on the rise
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Media reccomendation! Problemista written and directed by Julio Torres
Find Alix on LinkedIn and learn more about GIPHY Ads here
Her webinar July 18th at 1pm! Make Your Brand Part of the Actual Conversation
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more!
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Customer Data Platform - a single customer record is maybe not required?
What are the 3 functions of a CDP?
Gemini showing up in Google Office and Email
Google stopping continuous scroll
7:18 - 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Toys R Us AI Generated Ad has come a long way since Pepperoni Hug Spot!
Lawn Mowing Death Knight
Chris' first AI Generated single on Spotify
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Salesforce AI CEO on using GenAI for A/B Testing
Using virtual events to fill the content funnel
OpenAI and Reddit - Do we need more sarcasm? Are upvotes the key to better data?
The Acolyte, Speidel Watch Band, Lawrence
Vanishing Comedy Central and MTV
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities.
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Brought to you by our sponsors: NetSuite and Wix Studio
She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications
Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users
Taking advantage of the efficiencies of scale when managing multiple sites
Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly
Template marketplace opens up new opportunities
12:38 - 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Streamlining the setup too, domain name, SSL, hosting, CDN
Simplifying all the best practices SEO
SEMrush, Wincher, SE Ranking tools included, Alt text fix tool
AI Tag Generators, AI Title Generators, Video eligible for rich results
Integrations with Salesforce, Amazon, Google Ads
Follow Crystal on LinkedIn
Wix Studio Hub and the SERPs Up Podcast
Media Recco: Beyonce's Cowboy Carter Pivot
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more!
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Apple WWDC
Entering the age of on device AI
7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
iPhone mirroring
Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists...
Transitioning from SK Ad Kit to Ad Attribution Kit
iOS 18 to add RCS - Rich Communications Text Services
14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Updated Unofficial Guide to LinkedIn Algorithm
Gear Watch - Owala, the new best in class Water Bottle, WorkOutDoors for Running
SparkTogether coming up in Seattle
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more!
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What inspired the Gen Z Parent study?
All Gen Zs are not broke and stressed out about money
They will pay for value that aligns with their principles, and they love store brands
65% of Gen Z Dads doing the grocery shopping
11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Where do Gen Z parents go when their peers aren't having kids?
They still don't have the Go To source
The era of the frenemy Instamom is over
Parents are less sad, less worried
20:42 - 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
The rise of the trades and doing better as homeowners
If you back an issue, you have to go all the way
Gen Z parent celebs are starting to show up, will they align with brands or start their own?
Kasi on LinkedIn or at Culture Bureau
Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more!
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60 hours in planes over 2 weeks
Google Gemini Upgrades including AI Answers
Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis
Using Gemini to decode it!
Keeping in mind your site level radius
Priority to the first 200 tokens (150 words)
10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Erik Deckers sends a SERP hack
Google Marketing Live showcases AI powered tools
Rise of the Virtual Team Members
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
iPhone Photography - lens choice, burst mode, and Live shots
Blackmagic for Video from DaVinci Resolve
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!
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Previous interview on PESO
Major changes with AI and how Earned Media has changed
Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
Getting your news via TikTok
Why you have to work on all fronts
15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Measuring it all - Outputs vs. Outcomes (17:35)
PESO Model Certified Guides
Guys being jerks
Strava, Runtastic, and Run Gap
Learn how to work with Gini at Spin Sucks
She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more!
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German 4 Test pack (Covid, Influenza A & B, and RSV)
Google in front of the DoJ - Slides if you want more
GA4 Conversions are now Key Events, maybe time for Matomo?
Google Disavow link will probably go away. Gone from bing because it's "not needed"
7:44 - 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google AI Answers
Biometric Informaction Privacy Act - Watch out for "Virtual Clothes/Glasses Try On"
Scott Brinker's New State of Martech over 14k!
Why You'd Want To Use Synthetic Data Sets
15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Check out the GenAI for Agencies Webinar Recording Here, for Associations Here
Gear Watch! Chris switches to the Elgato FaceCam Mark 2
Light Stick including Flim Making Modes
John complains that it's hard to find bright SmartBulbs
New Apple iPads with M4 chips
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Gearwatch: Chris' New Webcam, Rogers Amps, new iPads M4, Water Filter
Video: Unfrosted
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In this Marketing Over Coffee: Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more!
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Starting as a fan of Hubspot and then being hired to grow the fandom there
Finding the Customer Love Language
Starting as English major and considering Law, to teaching Math
Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy
6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
10:10 Why the CCO is needed, you can't just add advocacy at the end
Pocket CCO
16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Defining the ICP and gathering data to start
The mistake of thinking the customer journey is 2D - where game theory gets applied
23:30 "Your 9 is my 7, I'm hella picky"
28:00 Any time you are asking for money
Does everyone have to go for a White Glove experience?
Neil Gaiman
Christina is on LinkedIn and visit Pocket CCO
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more!
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TikTok?
Can't be banned, but will it be bought?
Google and Meta (+27%) Ad Revenue up for Q1
YouTube Pushing Back on Ad Blockers
6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
GenAI for Email copy - Check out the GenAI for Agencies Webinar Recording Here, for Associations Here
10:40 - 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Digiday Says Threads Ads could be here by midyear
Robot Dogs Thread is running wild - it's now less about followers than topics when it comes to getting passed
Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Apple Watch Faces - Systems/Accessibility/Assistive Touch
Video: Discovery and X-Men 97
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In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more!
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What was the path to becoming the Queen of Facebook?
Emigrating in 1999 and becoming an entrepreneur
Bringing her experience in relationships to tech
7:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Using FB for more leads, growth, sales, and traffic: How to get above the plateau
The AI Powered Discovery Engine
The opportunity of Facebook Live
Shorter is better for Reels
20:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
What Meta is doing on the AI front
Advantage Plus Audience
Lean into authenticity
Book Recco: James Clear's Atomic Habits
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
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In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more!
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The Bank of America Boston Marathon!
Nothing is replacing Twitter for live news
Meta shutting down Crowdtangle
Hootsuite acquiring Talkwalker
5:48 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
HARO returns! Introducing HERO
Boston Robotics new robot is creepier than the dog
13:18 - NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Digital Ads reach record high in 2023
Threads beats X in less than 2 Years, Reddit on the Rise
Not too late to sign up for: Gen AI for Agencies Free Webinar
Gen AI cheat sheets - RACE Framework and PAIR Framework - Join the Analytics for Marketers Slack Group!
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Bose Soundlink Mini - Text line 617-812-5494
Marques Brownlee on AI Pin - What's the ethical obligation of a reviewer?
Video: Billy Joel 100 at MSG
Book: Economical Growth by Chris Pham
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In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more!
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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Alphabet talking to Morgan Stanley about making an offer for Hubspot - an exclusive from Reuters
Google Privacy Sandbox, Cloud Next
Gemini coming to Big Query and new Axion Hardware
1 Million tokens in Gemini 1.5
Gen AI for Agencies Free Webinar
AI based seach - defeating the 14 page recipe
12:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
YouTube Updates including Livestream reactions and HDR
TourBox makes editing faster and easier, check it out.
Instagram Stories
Great article from Ben Vigneron on attribution
Marketing hires still down except for France?
Join the Analytics for Marketers Slack Group!
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Rode Capture a dual camera app
Movie: Gran Turismo - David Harbour, Orlando Bloom
Book: Becoming Trader Joe
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In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more!
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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Author Minal Bopaiah talks to us about her latest book: Equity - How to Design Organizations Where Everyone Thrives
Equity as the middle child, getting overlooked in favor of diversity and inclusion
You can't design for the prototypical human and then scale up
The problem of funding schools via property taxes
13:36 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Human Centered Designed
The Embrace Warmer
Shaping the Path
Join the Analytics for Marketers Slack Group!
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Design and power
DEI and Change Management
The mistake of the all hands kickoff
The Reach Equity Content Screen
Learn more about Minal at BrevityAndWit.com
Play by Stuart Brown, and Star Trek TNG
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In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos!
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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Starting with Adobe Premiere at Summer Camp
Weber Shandwick Dallas to NY
Working at Twitter creating video content for their advertisers, growing to 9 figures
6:49 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Adding the science of getting attention with sacrificing creativity
Locking down the context and location to earn attention
Join the Analytics for Marketers Slack Group!
14:51 Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Transitioning out of Twitter / X
Check out Ted's company Neuemotion, and here's Ted's LinkedIn profile
Bridging the gap between the brand work that's been done methodically to get to content that will work in all channels
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In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more!
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Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights
Data Analyst vs. Marketing Analyst vs. Data Scientist
When do you need to hire a data analyst?
6:14 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Elon's releases Grok as part of X AI
Question on rendering and uploading huge videos
The gold standard for rendering is FF mpeg
Apple Log format on iPhone 15 Pro
Roon Nucleus One $499 server
Serviio Open Source Media Server
ABX - Closer to reality and it opens up your options to create valuable content
Join the Analytics for Marketers Slack Group!
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Ready Player Two movie green lit?
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In this Marketing Over Coffee: The World's Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more!
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2011 Marketing Over Coffee Award Winner Saul Colt Returns!!
The 19th Anniversary of the Agency - Canada's Small Business of the Year! Visit the website: www.ideas.af
Working with Bill Morrison and the Mad Magazine team
Bill Gaines worrying about the pennies and not the dollars
Wix Studio is a web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want.
Voitures extravert at TheBestElectric911.com
Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride
Getting this car in front of high net worth individuals
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Plug for the best panel covering the ad industry on The Beancast
Going back through The Sopranos, Albert Brooks Documentary, Reacher
MLB Uniform Problems
Shoe Dog
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In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more!
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San Diego for Social Media Marketing World to London
ABM
Join the Analytics for Marketers Slack Group!
Open AI Sora for Video
The New Percy Jackson on Netflix
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ABM Tactic vs. Software vs. ABS
A/B Testing tools for Wordpress?
Going to Adobe Summit?
Ready Player Two
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In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more!
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Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights
The book: Organic Social Media - How To Build Flourishing Online Communities from Kogan Page
Television journalism inspired by Connie Chung
Left turn to State Farm
To Boston and Harvard Kennedy School
Transitioning to MIT
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Enter the Acquisition Editor
Where should social fall on the org chart?
Do you give up on X?
BeReal branded channels
Newsletters: In Case You Missed It by Lia Haberman and Link in Bio Rachel Karten, Confessions of a Higher Ed Social Media Manager
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In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more!
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Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights
Google Gemini retires The Bard
Standard prompts and how to beat them
Using JSON for prompts
Microsoft's CoPilot
Nice Super Bowl Roundup from Martech
What's the Swiftie Profile?
Drift acquired by SalesLoft - congrats to David Cancel
New Bose earbuds
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Kindle Word Runner and other tricks to get through books faster
Rick Rubin's "The Creative Act: A Way of Being"
Madame Web, Marvels
Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego!
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In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more!
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Trust Insights Livestream - Update on Photoshop and Generative AI
Photoshop in the Browser
Adobe Express and The Mariachi Button
5:57 - 7:58 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Taylor Swift Bowl
Apple Vision Pro
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Social Media Marketing World - Katie live on Tuesday Feb 20th at 11:15 in San Diego!
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In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more!
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Email Deliverability Day!
Trust Insights Livestream on setting up email for maximum deliverability
The Taylor Swift standing army
Political DeepFake calls arrive on the scene
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Apple Vision Pro - Eyes on front is weird
Bose new earbuds, I'm not getting a new soundbar
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John's a fan of the Echo Studio
Use the iPhone 15 Pro to take 3D images with spatial data
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In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more!
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Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights
Talking with Head of SEO Brand for Wix Mordy Oberstein
Formerly at SEMRush
Economies of scale that make the headaches go away
Repairing the brand and cleaning up from the Super Bowl ad
We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get $100 off your first campaign!
What's in the SEO feature set?
Google Merchant Center Feed, Amazon App, new Zapier integration and more on ecommerce
Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Wix SEO Learning Hub including SERP's Up!
Adding AI for tagging
SEO Sources: SEO Roundtable
Google Gemini
Wix Studio
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In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more!
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How the LinkedIn Algorithm Works
AI generated comments (aka turds)
Fixing Email Deliverability
What do Instagram Influencers get paid? - Football and India Rule, as does 18-24
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Adam Mosseri of Insta and Threads
Water You Drinking?
Apple Vision Pro
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WP Beginner Article on why you were banned from Google
John's treadmill phone stand, and shooting while running
No Hard Feelings - Fosslien and Duffy, When I was Your Age - Keenan Thompson, The Gift by Lewis Hyde
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In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more!
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OpenAI did not go to Microsoft
The GPT store opens
Mixtral and other multi-modals like Meta's virtual actors
Rise of the Synthetic Influencers
8:53 - 10:02 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Summary of the Lessons from 12 Days of Data
X Flight Drives up LinkedIn Prices
The Stanley Tumbler
John fires up the Echo Studio, Anker Space One Headphones
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In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more!
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Special Guest Katie Robbert!
NYT Article on Tech Collapse
Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
The 5D's of EA AI Compliance
Chris' Keyboard Upgrade - Keychron K10 and his iPhone camera rig
Katie's Backpack and Blind Date with a Book
John's Laptop Bag and testing Amazon Studio soon
Misbelief with Dan Ariely, Gini Dietrich on Crisis Comms and PESO, AJ Wilcox on LinkedIn Ads
The Diplomat, The Night Agent, Stay Close, Shiny Happy People
The Hindley Street Country Club, Diablo Immortal better than Diablo 4?
The TI Spotify Playlist from 12 Days of Data
Mixtral
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In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more!
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Brought to you by our sponsor: Trust Insights and Miro
Discovering Content Marketing as a Silicon Valley CMO
Chief Strategy Advisor with The Content Marketing Institute
The Content Advisory
Get the book: Content Marketing Strategy - Harness the Power of Your Brand's Voice
Shoutout to Douglas Burdett
The New Generative AI for Marketing Course from Trust Insights is now available! Hands on excercises to put AI to work for you! USE CODE MOC now!
What's the focus of your operations?
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Make sure your big ideas aren't trapped in small containers
Merchandising your content
Pressure testing the brand story
Principles by Ray Dalio
Rita Gunter McGrath's The End of Competitive Advantage
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In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisioning, PR vs. The Algorithm, and more!
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Brought to you by our sponsor: Miro
Previous Interview on The Digital Pivot - Secrets of Online Marketing
Get the White Paper: Defend Your Reputation
After years of doing consulting on creating content for SEO advantage he was drawn to check out Black Hat tactics
18 months on the wild side
Link to Eric's report on Negative SEO
Denial of indexing attacks, and entity poisioning
9:30 - 11:10 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Exploring the implications of negative SEO
The New Generative AI for Marketing Course from Trust Insights Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now!
Topical entity poisioning attacks
So is the algorithm all they really say it is?
Technical SEO as Gray Hat
Determining entities
PR to Wikipedia to entity relevancy
PR is cheaper than constantly adapting the algorithm and crawling the entire internet
The most common self inflicted negative SEO problems
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In this Marketing Over Coffee: Learn about what's going on at OpenAI, How Trust Insights can teach you to use Generative AI, What Gear to Buy, and more!
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Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights
What's going on at OpenAI?
What should you be worried about if you are using OpenAI products?
Check out the Holiday Guide!
Presenter Overlay in MacOS
Building your prompt library
Special Pre-Order Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE EALYBIRD300 now!
Chris is looking for random scientific equipment
Apple Update - Presenter Overlay, AirTag sharing, iPhone as alarm clock
Spotify
Building your prompt library
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In this Marketing Over Coffee: Professor Ariely talks about what makes rational people believe irrational things
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Brought to you by our sponsor: Miro
Buy a copy of Misbelief now
Unlike his previous works that started with research, this was sparked by personal experience
Starting with stress
Why are the stories so complicated?
Falling deeper into the funnel
Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Sealing the deal with social forces
The shibboleth
How social media violates our standards of communication
What can we do?
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In this Marketing Over Coffee: Learn about the latest new AI features, acquisitions, gluten free cookies and more!
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Brought to you by our sponsor: Miro
Price cuts for OpenAI and other announcements from DevDay
GPT4 Turbo and it includes vision
Assistance API
DALL-E 3
Custom GPTs
Key roles in your AI pilot team
10:49 - 12:41 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Hubspot Clearbit, Hubspot TikTok
Chris moves over to Substack
Airely's Misbelief next week!
Google Sites not so good at SEO
Join John and Chris on threads
Mightylicious Gluten Free Cookies
Sponsor MoC
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In this Marketing Over Coffee: Christopher talks about the 22 Laws of Category Design and more!
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Warning: Explicit language
Previous interview on Category Design (includes that time Lochhead destroyed our marketing department)
Mike Damphousse on Category Design
A tip of the hat to the 22 Laws of Branding
Category Pirates - The Writing Band
d'Skills and Acadium
Christopher talks about what CMOs need to consider regarding the recent attacks in Israel
The world said "Never again." Do we mean it?
Check out Christopher's Legendary Podcast
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In this Marketing Over Coffee: Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more!
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Brought to you by our sponsor: Dash Hudson
Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program
Graduating from Stonehill and taking a sales job
The sales guy starts doing photo and video
7:14 - 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
A fun brand with unmatched service
Fighting back against the big box office stores of the 90's
Shifting to digital made easier since they were already supporting unique pricing for 250k customers
Fighting Amazon
Moving from products around paper, to those around people
Replacing a customer's habit
How is selling and marketing to Gen Z different?
Post image from wbmasonco on Instagram
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In this Marketing Over Coffee: Learn about Activision Acquisition, AI Bias, Screenshots, and More!!
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Brought to you by our sponsors: Notion and Stonehill College
Activision Blizzard King - $69 billion, biggest buyout in gaming history: WoW, Candy Crush and maybe Starcraft? Guitar Hero?
No new consoles because AI is taking all the chips?
Huge opportunity for in game advertising
8:32 - 10:28 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
Threads is good. Will the algorithm grant what you ask?
NPR releases stats on leaving Twitter
Fairness and bias in AI
20:05 - 21:06 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm.
Lisa Shaw "Original content is king" get more from your events
Chris learns Polish instantly
Full Page Screenshots
Amazon Prime - Martech stats say flat - John's Shopping Guide
Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO?
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In this Marketing Over Coffee: Learn about the key elements of a Crisis Communication Plan and More!!
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Brought to you by our sponsors: Dash Hudson and Stonehill College
Gini catching up on Succession
How social media dragged Crisis Comms out of a niche practice to something every company needs
The difference between issues and a crisis
Who runs it internally? HR, Comms, Customer Service?
7:25 - 8:58 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
Gini vs. the AI!
Practice and proactive vs. Dumpster Fire Management
16:37 - 17:26 Free Live Recording with Food and Drink! Learn about the latest marketing disruptions: content creation, advertising, emerging technology, artificial intelligence, everything going on in the space! Join John at Stonehill College Thursday October 25th at 7pm.
What is AI appropriate for in Crisis Planning?
What's the #1 message to get across?
Get in touch with Gini
From AfM - Livesafe for Higher Education
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In this Marketing Over Coffee: Learn about Llama 2 Long, Taylor Swift Ruling the Earrth, AI, Pet Detection, and More!!
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Brought to you by our sponsors: The Mailworks and Dash Hudson
Llama 2 Long
AI can see - The Large MultiModal Models are here - Upload images to Google Bard, GPT-4V now rolling out
Meta rolling out new glasses
7:05 - 8:28 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Taylor Swift and the NFL, movie coming. Big topic in AfM
15:28 - 17:26 Dash Hudson - MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
5 GA Reports to check out
AI creating a marketing talent crisis?
AI coaching you on the fly to work and interview
X not on Linda Yaccarino's home screen
TikTok $4.99 subscription?
iPhone 15 road test, Mac Sonoma - Airpods, gaming mode, pet detection
Chris' free webinar with SiteImpove - The future of search: Does AI spell the end for SEO?
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In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!!
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Brought to you by our sponsors: The Mailworks and Notion
CEO of Practice.do
Raised over $150M with Breather
Podcasting way before true crime podcasts were hotter than Beanie Babies
The first hip hop podcast ever, cathing the ear of C.C. Chapman for Podshow
Creating what today we would call a performance marketing agency while becoming a NYT Best Selling Author with Trust Agents
8:56 - 10:20 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Flinch
Breather and raising VC
20:16 - 21:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
The difference between and entrepreneur and and operator
You have to love the customer
Tamsen and The Red Thread
Raising $10m for Practice
The Thiel Fellowship
On the reading table: Elon, Titan, The Path to Power, The Big Switch
Kota the Friend
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In this Marketing Over Coffee: Learn about Pumpkin Spice, AI Productivity, Holiday Forecasts and More!!
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Brought to you by our sponsors: The Mailworks and LinkedIn
The Trio of Terror Returns: Pumpkin Spice, Black Friday and Cyber Monday
Gartner says Inclusivity and ESG (environmental, social and governance) is more important than pricing: 48% plan to buy less - 63% to spend the same, 9% more? Huh, what?
The cost of polarization of the culture
Will AI bring about the end of hourly billing?
7:55 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
AI Point solutions and the importance of asking about the foundation models
Container Store text message segmentation
17:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Chris goes iPhone 15, but marketers have to fear iOS 17
Only UTM survives
Upgrades for Bose
John visits the Van Gogh VR exhibit
John at INBOUND, Huberman, John Radoff, show floor busy
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In this Marketing Over Coffee: Learn about the latest on the direct mail front with Bri and Sarah from The Mailworks!
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Brought to you by our sponsors: Notion and LinkedIn
Talking with Brianne Baggeta, President and CEO and Sarah Hodges, Director of Client Relations from The Mailworks
Rebounding strong from Covid
Market trends: transactional mail, commercial space, retail, and marketing
Paper pricing stabilizing
Working the house list to keep customers warm - house lists are considerably larger than they were 10 years ago
6:20 - 8:10 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
Cutting edge service with the customer portal
Postcard strategies and avoiding the price point trap
LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making the Inc 5000 Fastest Growing right in time for their 40th Anniversary!
Mailworks at Delivered 2023
Doing more to take advantage of cross-channel in 2024
How will 2024 elections affect DM and client timelines?
Headway App for book summaries
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In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!!
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Brought to you by our sponsors: The Mailworks and LinkedIn
First reports of GA3 data zeroing out
Google Signals - Where'd your traffic go?
Google outbound links if you are in the generative search pilot
7:27 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Mailworks at Delivered 2023
X Paywalls XPro (pka Tweetdeck)
3D Virtual Influencers - Lu has 30M followers
North America only makes up 6.7% of social media
950 Million LinkedIn Members
14:38 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Crowdfunding is the new focus group
Gender Bias in AI
Companies that don't want employees loading data into ChatGPT - Should you block the bots?
TikTok runs at Instagram with Lemon8 but it's slowing quickly?
CEOs and Strategic AI
John at INBOUND
Judging podcasts for the Davey Award (AIVA Academy of Interactive and Visual Arts)
Ashoka
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In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them!
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Brought to you by our sponsors: The Mailworks and LinkedIn
The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available
Starting with writing and directing plays as part of what brought him to Boston
Working the Cabbage Patch Kids Account
Starting his own agence and then pivoting to Application Service Provider
7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
After the sale of the firm transitioning to CMO
Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up
Creating the bullseye - Customers, Intent, Awareness
Starting with your existing marketing assets
Aligning Sales and Marketing
Getting beyond awareness to mental availability
21:57 LinkedIn - We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Every company is different, sometimes you can great results fast, other industries you just can't make it
B2B often forgets that small data is not statistically significant
Clicks don't matter
Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever.
You've got to go multi-channel as fast as you can
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In this Marketing Over Coffee:
Learn about the audio tools and techniques we use for the sound you're listening for!
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Brought to you by our sponsors: Notion and NetSuite
Studio - If you are serious get your space in order
Microphones: Shure SM7B, MV7, SM58
VModa BoomPro Microphone is fantastic at this price point
Rode Soundboards - The Duo, Rodecaster Pro II , Streamer X
Noisegates, Compression and Expanders
7:31 - 8:45 Notion AI helps you work faster, write better, and think bigger, doing tasks that normally take you hours in just seconds. Notion is fantastic for project management. Combines your notes and docs into one space that’s simple and beautifully designed, with the power of AI built right inside — not a separate AI tool or browser tab. Try Notion AI for free right now at notion.com/coffee
Streamyard, Squadcast (Now with more Descript!)
Soundsoap
John's other favorite plugins - Multiband Compressor, Noise Gate, Mic Rumble
19:03 - 20:31 Thirty-Six Thousand. That’s the number of businesses which have upgraded to NetSuite, by Oracle. NetSuite is the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more. Right now, download NetSuite’s popular KPI Checklist, designed to give you consistently excellent performance - absolutely free, at NetSuite.com slash COFFEE.
Matchery Python Library
Whisper with LLM for transcripts and captioning
Otter for more than one speaker
Hosting - LibSyn
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In this Marketing Over Coffee:
Author Steve Woodruff talks about effective communication and his latest book: The Point
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Brought to you by our sponsors: The Mailworks and Miro
Previous interview: Clarity Wins
The new book: The Point
Covid started with a scare but the transition to virtual has been a business builder
Going through the hybrid publishing model
Saying too much goes against how the brain works
7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The 8 Tools, including the power of stories and summaries
The 4 Rules - first make sure you have a point
How to implement it in the corporation
Working on giving the leader a powerful personal brand
16:08 - 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Applying the Clarity Formula to email
You need to hook the audience fast in presentations
Great tactics for book promotion
Lessons in understanding and then being able to better manage depression
Why analytical people have to fight the instinct to scrutinize themselves
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In this Marketing Over Coffee:
Learn About The 5P Framework, User Stories, Competitive Analysis, and More!
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Brought to you by our sponsors: LinkedIn and Bloomreach
What is the 5P Framework?
How to do Requirements Management
Adding in User Stories
8:00 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Competitive Analysis
Closing the loop on the process so you can truly be iterative
18:47 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.
User stories for strategic planning
Seth Godin book giveaway on Threads
Follow John and Katie on LinkedIn
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In this Marketing Over Coffee:
Learn About MAICON, the Social Network Formerly Known as Twitter, Killer Robots and More!
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Brought to you by our sponsors: LinkedIn and Issuu
MAICON Update - Discussing the irresponsible implementation of AI
Technically correct but ethically wrong
7:47 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Is ChatGPT getting dumber?
X - The previous fight to make Paypal X
Meta Ad Revenue up double digits
16:40 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Google Hybrid Transformer Model - RT2 for robots
Should we have robots with guns?
Gear Watch: Rode DUO
GoodReads, Strava
Filming a car chase without moving: Brave New Worlds
Women's World Cup
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In this Marketing Over Coffee:
Learn About How Significance is the Future of the Workplace
Direct Link to File
Brought to you by our sponsors: The Mailworks and LinkedIn
Update on The Climate Almanac
The new book is The Song of Significance
Organizing without an organizer, leading without a leader
What's the best job you ever had?
Emotional Enrollment
As society becomes privledged, working at a specific place becomes voluntary
10:52 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Who's it for and what's it for?
By the Way Bakery
The audacity of generosity
19:12 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Linger between the known and unknown without panicking
Lewis Hyde's The Gift
They are not "Soft Skills"
LiiSong Drivers and the 2A3
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In this Marketing Over Coffee:
Learn About SparkToro, Lost and Founder, Gaming and more!
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Brought to you by our sponsors:Bloomreach and Miro
Lost and Founder - the book, and the previous interview
Other books: Traction, No Hard Feelings
SparkToro - Getting data to you that should be yours
Chill Work
How the change to Meta discussion has gutted Twitter
11:05 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.
More Info on Live
Or Virtual
Paying back the initial investors
You think the risk is bad starting a restaurant?
23:30 Miro – Your first three boards are free forever, just sign up at miro.com/podcast
Threads
Florida Cage Match
Getting into Gaming
Geraldine wins a James Beard Award!
Nimona, now on Netflix and The Spiderverse!
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Prime Threads
In this Marketing Over Coffee:
Learn About Threads, Discord, Marketing Podcasts and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Issuu
Threads are here - 100M in 5 days. Portability of the social graph in action
Meta's track record working against it? Building their internal network graph?
EU rulings against Facebook and Google
7:08 - 8:40 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
GA4 is here, when will the plug get pulled on 3? Remember to remove your tags when it shuts down.
Why you should be using Discord
TikTok is not going to be beating Amazon for ecommerce
16:07 - 17:36 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
The Ultimate Marketing Your Podcast PDF
Brand, Publication and Community
Warrior Nun Win - Kevin Kelly's Thousand True Fans
Home theater: Projector - Anker Nebula Cosmos Max 4k and 3rd Party Subwoofer on Bose TV Speaker via AVS Forum
SimpliSafe Camera Fireworks Show
MAICON and INBOUND
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In this Marketing Over Coffee:
Learn About How We Handle Planes, Trains, Automobiles and more!
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Brought to you by our sponsors: The Mailworks andHelloFresh
We thought the cage match was news but it's all about Threads!
Flights - Kayak, SeatGuru, Kayak ChatGPT Plugin! FlightRadar24, TurbulenceForecast
Trains - Amtrak Acela Quiet Car, Europe and Asia get trains right
9:07 - 10:26 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Renting Cars - John likes Lyft
Hotels - Priceline/Hotwire and betterbidding.com combo. Chris all in on the Hyatt loyalty program and the 2nd floor. Heads in Beds by Jacob Tomsky
Bring coffee to Vegas
16:36 - 18:20 HelloFresh – America’s #1 Meal kit! Get 50% off and free shipping!! https://hellofresh.com/moc50
International - Chris loves T-Mobile for it's DT connection, Canadian Border websites to pick the right bridges
If you are traveling to America get Travel Health Insurance, download the local Google Maps
Gear - Anker Cube, John still loves Beats Fit Pro. Sony and JBL for over ear. Chris' first pick is AirPods Pro 2
Never check a bag. Apple AirTags are fantastic, John loves his Nakatomi Plaza luggage tag from Pull Patch that holds an AirTag.
MAICON and Chris doing Iron Chat with Ann Handley!
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In this Marketing Over Coffee:
Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff
Direct Link to File
Brought to you by our sponsors: Bloomreach and Issuu
Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon
Moving into books in 2015 after 20 years at Forrester
Should you even write a book?
Why story elements are required
Avoiding Title Hell
"This is the first book that.."
The 3 Publishing Models
11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We'll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.
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The orginal research that was done
Fear of the last chapter
Word, Google Docs, Scrivener and Evernote
Ghostwriting!
21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Adding the Audiobook option
Blurbing
Getting the cover right
The best way to promote the book
Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity
Get more info from Josh at Bernoff.com
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In this Marketing Over Coffee:
Learn about Looker, Reverse ETL, The Flash and more!
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Brought to you by our sponsor: The Mailworks and Miro
According to BuiltWith over 375k of the top 1M sites are still on UA
Looker Updates - 175 new metrics for your GA data
The Analytics for Marketers Slack Group
Automatic Ads are the future
Facebook Voicegen and Musicgen
6:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
John will not be buying fireworks
Twitter announced $5M payout - you have to be verified and only ads served to verified users count
Composable CDPs and Reverse ETL
15:08 Miro - Your first three boards are free forever, just sign up at miro.com/podcast
Search EngineLand on Higher Education getting an F in SEO - 84% of marketing departments see SEO as a core part of their marketing strategy, but half (51%) do not have an established SEO strategy
Warrior Nun Update
Spiderman vs. The Flash
Avengers Infinity War is nobody's favorite movie
John testing 4k Projectors
Why is my microphone stand a big deal on Twitter?
ahrefs on LCP
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In this Marketing Over Coffee:
Learn about how the CEO and Founder of gaming agency TripleClix is marketing in the category that dwarfs all others
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Brought to you by our sponsor: LinkedIn and The Mailworks
Starting at GameWorks
"Work on the things you want to work on"
Wizards of the Coast - Pokemon, Magic the Gathering, D&D
Riding the Pokemon rocket to $1B a month and 3rd Edition of Dungeons & Dragons
Getting recruited over to EA Madden
Bringing the theatrical moment to gaming
7:14 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Over to Legendary Pictures
9 years ago taking the leap to start the first gaming agency
Working with Xbox, Activision, Kellogg's, Nestle, Duracell
Getting Doritos involved with Madden Covers
XBox and Porche, OPI - Gaming 52% Male 48% Female, Average age 31-32
220 million people watched a Disney movie last year, 230 million people logged into Fortnite last month
18:56 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What channels are the most active for gamers and where do the brands need to be?
Figuring out the value offering for the consumer
Where's VR on the horizon?
The Gears of War / Diablo 4 connection - MetaCritic reviews are big. Don't fear the four!
Starfield
TripleClix on Instagram or Twitter, Chris on IG and Twitter
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In this Marketing Over Coffee:
Learn about Apple Vision Pro, Unity AI and more!
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Brought to you by our sponsor: The Mailworks and Issuu
Apple Vision Pro Things We're Watching:
M2 and R1 Chip powers two high resolution cameras transmitting a billion pixels per second
4k per Eye
Augmented reality - blend digital content with physical space
No hand controllers, hand and eye navigation
FaceTime sends your avatar
Virtual Desktops and Keyboards
3D panoramic camera
AI Transformers now on every device
9:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Editing 10 video streams in real time with the Cheese Grater
Spatial Audio
Human Brain Interface through Eye Response
Unity using generative AI
19:43 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!
Hate Crime Data
Marketing Measurement Failures
Diablo 4
Marques and Doctor Mike
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In this Marketing Over Coffee: Learn about the crucial link between Employee Experience, Customer Experience and Success
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Brought to you by our sponsors: LinkedIn and HelloFresh
The Wall Street Journal Bestselling Author is back with her latest book: The Experience Mindset
What's happened since we talked to her last about Growth IQ (translated into 11 languages around the world!)
The owner of Customer Experience (CX) is the Employee, so improving Employee Experience (EX) is critical to success and growth
Losing staff and using inadequate tech has massive impact on EX
11:01 LinkedIn – We’ve got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Do you have to have product market fit locked at a star tup before you can do EX initiatives?
You will reap the results of the good or bad habits you create at the start
Can the culture be changed?
How are other countries doing on CX and EX?
20:39 HelloFresh – America’s #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Using a Customer Effort score to determine how you are doing in your vertical
Improving retention by taking action prior to turnover
What were some of the bright points taken from responding to the pandemic?
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In this Marketing Over Coffee: Learn about AI and the Writer's Strike, New Twitter CEO, Travel Tips and more!
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Brought to you by our sponsor: The Mailworks
Justine Bateman Twitter Thread on AI and the Writer's Strike
Who is Borg Baby Boimler?
Plannuh acquired - Peter Mahoney interview
Linda Yaccarino announced that she was leaving her role as chairman of global advertising and partnerships at NBCUniversal to become Twitter CEO
10:33 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Google Generative AI Search Results
Travel Tips from the Analytics for Marketers Slack Group - Turo for car sharing, Dyson Zone
HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Legend of Zelda - Tears of the Kingdom 10M Copies in 3 days
The Recruit on Netflix
Trust Insights AI Education - Keynotes, Tactics for Generative, Adding LLM into product lines
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In this Marketing Over Coffee: Learn about how trying to be a better person can make you happier, luckier and more successful from the Co-Founder and CEO of BoomPop
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Brought to you by our sponsors: LinkedIn and HelloFresh
Previous interviews from starting Oak to being acqired by Zivelo
The value of being a good person
Optimistic Nihilism
What do people wish they had done?
Embracing a mindset of giving for a better life
10:13 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making yourself more lucky
Trust and vulnerability
HelloFresh – America’s #1 Meal kit! Get 16 fr ee meals and free shipping!! https://hellofresh.com/moc16
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In this Marketing Over Coffee: Learn about the future of event planning from the Co-Founder and CEO of BoomPop
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Brought to you by our sponsor: The Mailworks
Previous interviews from starting Oak to being acqired by Zivelo
Selling Zivelo and joining Atomic
The importance of human connection and trust
CEO and Co-Founder of Boompop
Having a longitudinal friend group
Starting in virtual meetings and transitioning to live events
14:30 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Massive transition from office space that's no longer required
The transition back to neighborhoods
Making it possible for the smallest events to have the same level of planning expertise as 800+ attendee corporate events
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In this Marketing Over Coffee: Learn about Autonomous AI, Martech Landscape, Dyson Zone and more!
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Brought to you by our sponsors: LinkedIn and HelloFresh
Generative AI
Autonomous AI - AutoGPT, Baby AGI
Augmented Intelligence - using large language models to make yourself smarter
Scott Brinker's 2023 Martech Landscape
7:29 - 8:55 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Meta Overspend Panic
Micropayments for Articles? Apple News +?
Pinterest / Amazon Multi-Year Ads Partnership "Make Every Pin Shoppable"
B2B Influencer Marketing
MoC makes the Top Digital Marketing Podcast List
Join the Analytics for Marketers Slack Group
15:11 - 16:45 HelloFresh - America's #1 Meal kit! Get 16 free meals and free shipping!! https://hellofresh.com/moc16
Generative AI - Creepy Beer Ad, Surprisingly good Pizza Ad: Pepperoni Hug Spot
Young Paul McCartney
The Writer's Strike
Link in Instagram Bios!
The Dyson Zone
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In this Marketing Over Coffee: Learn about the future of social music online with Joseph Perla of TurntableLive.com!
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Brought to you by our sponsors: The Mailworks and Factor
Doing programming and Python in college for his first startup
Creating Lab Meeting to accelerate the pace of research science
How music festivals and sharing YouTube links planted the seed of Turntable
Simmering in the background for 10 years and then going to crowdfunding
10:52 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Why did 2011 Turntable not make it?
Rise of the clones
Lessons from Facebook and Lyft
Bringing the human touch back to music discovery
Adding interactions to Discord or Slack Communities
22:04 Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. You’ll save time, eat well, and tackle everything on your to-do list. Head to FactorMeals.com/moc50 and use code moc50 to get 50% off your first box.
Use of Avatars for the feeling of presence
The time is right with the rise of the hybrid workspace
Shifting from Zepplin to Nursery Rhymes and Ambient as part of a big life change!
Sign up for the Beta here
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In this Marketing Over Coffee: A head to head showdown between: Stable Diffusion vs. DALL-E vs. Midjourney vs. Otter.ai vs. Descript vs. Adobe Premiere!
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Brought to you by our sponsor: LinkedIn
This episode of MoC recorded live on The Trust Insights Livestream ☕️
Why it's all about the prompts
Brand names or likenesses? Forget it.
10:54 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Getting professional looking photographs, and why you still need to know Canva or Photoshop
Saving hours by automating transcripts
Which tool works the best?
Thanks for listening!
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In this Marketing Over Coffee: Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced
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Brought to you by our sponsors: The Mailworks and LinkedIn
How Upsourced got to servicing creative agencies exclusively
What are the metrics that an agency should focus on?
What are the four stages of the agency lifecycle?
10:50 The Mailworks - Get the hi gh ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
At which stages can you safely stay?
The Heirarchy of Financial Needs
Fixing a gross margin problem
20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Measuring AGI (Agency Gross Income) and is it relevant?
Managing and optimizing staffing
If it's all bad, pick one, don't ignore it.
Building a strong capacity model
Learn more at UpsourcedAccounting.com or on their YouTube Channel
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In this Marketing Over Coffee: Learn about Twitter Source Code, Bard, Unreal Metahumans and more!
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Brought to you by our sponsor: LinkedIn and HelloFresh
Twitter source code released to the public
Should AI be paused?
7:05 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
TikTok vs Instagram reels
London Event Update
The future of marketing AI and software is to build your own tuned model
Bard in Chris' AI showdown
15:40 HelloFresh - America's #1 Meal kit! Get 50% off your first order and free shipping!! https://hellofresh.com/moc50
In-game Advertising - Blizzard drives 40k Samples for Prada in less than a day with Candy Crush campaign
Unreal Metahuman Characters
GDPR Right to be forgotten in GPT
Almost Timely Written By the Human
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In this Marketing Over Coffee: Learn about the longest running and most popular Tech Podcast network from CEO Lisa Laporte!
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Brought to you by our sponsors: LinkedIn and The Mailworks
Starting on the CFO track
Transitioning from 10 audio shows to a complete video network
Host Read Ads set TWiT apart, so much so that Lisa has a podcast
9:30 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Ads take 8 weeks to blossom
These are not sponsors, they are long term partners.
Covid serving up garbage podcasts
The power of a continuity team
22:42 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Dealing with harassment and working towards a better community
Equal Pay for Equal Work
Home Theater Geeks is back
The Return of Live Events?
How she consumes and overwhelming amount of media
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In this Marketing Over Coffee: Learn about GPT-4, PaLM, BARD, LinkedIn, 3D Food and more!
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Brought to you by our sponsor: LinkedIn and The Mailworks
GPT-4 Coming Soon
Google PaLM integrations into Google Docs, Gmail and BARD
Copilot GPT into Office
ChatGPT better than a Search Engine?
9:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn Scheduled Posts and Live Audio Only
YouTube rolls out Podcasts
Will chat into large language models send organic traffic?
17:37 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Carole from Moen thanks for the hook up!!
Laser cooking and 3D food printing
Shout out to Beyond Meat
Chris' Video on ChatGPT and Large Language Models if you can't get to his keynotes
Ted Lasso, The Mandalorian
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In this Marketing Over Coffee: Learn about media types, the strategies for them and more!
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Brought to you by our sponsor: LinkedIn and The Mailworks
Defining PESO - Why was it created? What does it mean?
6:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
PESO at the University Level
John Blue asks about Press Releases
Coordinating content and programs across channels
18:23 The Mailworks - Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Why the work must generate marketing leads, MQLs, SQLs, or conversions
What programs to lead with?
TikTok and possible future crackdowns
Consulting vs. becoming the marketing team
Getting training on PESO through Syracuse
Learn more about Gini at SpinSucks.com
Join us over on Strava
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In this Marketing Over Coffee: Learn about ChatGPT Propmts, TikTok Insights, Lil Pump and more!
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Brought to you by our sponsor: LinkedIn
All ChatGPT all the time - Chris covering at Martechopia London - use discount code: marspeaker20
How ChatGPT Works
SEO Settings for LinkedIn Articles
TikTok Insights tool
8:58 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Lil Pump GTA Server for new song last week and today. Minecraft is still gigantic
Will you pay $2,500 for an Apple VR headset?
Crocs, AirTags
YouTube offering Podcasts
Spotify AI DJ
Chris at Podcamp Philadelphia
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In this Marketing Over Coffee: Learn about Email Strategies, Customer First, Cold Email and more!
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Brought to you by our sponsor: LinkedIn
Digital Nomading from Brazil
Chip Kidd's legendary The Cheese Monkeys (and the sequel The Learners!)
AIGA
Debbie Millman
Starting out at ExactTarget, moving on to Litmus
7:14 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Wildbit and the People First philosophy
Postmark
Trust Insights for GA4
Why is most cold email terrible?
Separate channels for transactional vs. promotional email
The inbox is algorithm free
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In this Marketing Over Coffee: Learn about Hosted Demos, Sales vs. Marketing, Building, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
Beginning at Elance, BuzzAgent, and Hubspot
Starting Insight Squared - Because time series reporting is a problem in most native applications
Reprise - elimating the headaches around maintaing a demo environment
Marketing: Having demos on your homepage for users (see Zendesk)
Sales: Having the data tell the right story
8:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Empowering the rep to share the recording of the demo
Full analytics and integration on the sales side
Working on the VC side and returning for the chance to build
Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights
Join The Analytics for Marketers Slack group!
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In this Marketing Over Coffee: Learn about Dunks, SEO Ranking Factors, Twitter API and more!
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Brought to you by our sponsor: LinkedIn
The Big Game - Ben Affleck at Dunks, Michael Keaton in The Flash, Premature Electrification
Join The Analytics for Marketers Slack group to get Chris' SEJ Ranking Factors Summary
Prevent your legacy Google accounts from automatically upgrading
9:01 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Free LinkedIn Course
Twitter API
Reviving LaserDisc Music (Doobies 60fps)
Turkiye and Syria Quake Relief Links
- AHBAP
- AKUT Search and Rescue
- The White Helmets
Podcamp Philly
Retail Media Networks - One quarter of retailers generating more than $100M in revenue more stats here
Ted Lasso March 15
Chris at Martechopia London - use discount code: marspeaker20
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In this Marketing Over Coffee: Learn about Crowdfunding Scooter, Seed and Spark, Filming Shorts and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
Scooter - Watch the Pitch Here
Finish Line
The 64 Hour Flim Festival
Interning for Paul Feig
USC School of Cinematic Arts
6:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
A budget that's a lot and a little
Seed and Spark
Wet Leg, Belinda Carlisle and other 80's Sounds
Free Course on Generating Traffic to your LinkedIn Profile from Trust Insights
Join The Analytics for Marketers Slack group!
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In this Marketing Over Coffee: Learn about Yandex SEO, LinkedIn Profile Optimization, ChatGPT, and more!
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Brought to you by our sponsor: LinkedIn
Yandex leak and what it means for SEO
Wikipedia
6:26 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Free LinkedIn Course
Co-tweets, we barely knew ye
Rejected ChatGPT Prompts
GPT4
OpenAI tool to detect AI Generated Text
Search Quality Rater Guidelines - forget EAT, it's now EEA
Chris at Martechopia London - use discount code: marspeaker20
Stranger Things
Join The Analytics for Marketers Slack group!
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In this Marketing Over Coffee: Learn about The No Fun Guitar, Apollo Press Kits and the Mamoni Valley Preserve!
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Brought to you by our sponsor: LinkedIn
Bob Weir's No Fun Guitar
8th Edition of The New Rules of Marketing and PR
The good and the bad of AI
Chasing the Moon and David's Digitized Edition of NASA Promotional Materials at ApolloPressKits.com
Fanocracy
11:26 We’ve got a special offer for Marketing over Coffee Listeners: Click here to get a $100 for your first campaign!
Working in Tony Robbins studio that optimizes for both in person and virtual attendees
David did some sections of The Carbon Alamanac
Panama Eco Resort - Mamoni Valley Preserve (MVP)
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In this Marketing Over Coffee: Learn about fewer new podcasts, behind the scenes at Twitter, Foldable Phones, and more!
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Brought to you by our sponsor: LinkedIn
Getty suing Stability AI
Inside Twitter
6:28 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn's semantic understanding of job titles
Number of New Podcasts craters
Save Netflix Warrior Nun campaign gets to Wonderhell
Foldable Phone
HBO Max Orbit
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In this Marketing Over Coffee: In this episode Ad Agency owner A.J. Wilcox talks about LinkedIn Advertising Strategies
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Getting Started In Advertising through marketing and tech at school
Making Domo the largest spending account
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
The 15 types of LinkedIn Ads
Bid levels, Segmenting
Your groups don't have to be a graveyard
LinkedIn Ads Show Podcast or hit AJ on LinkedIn (tell him you heard about him from MoC!)
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In this Marketing Over Coffee: Learn about ChatGPT, EEAT, Hot Wings and more!
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Brought to you by our sponsor: LinkedIn
Is Google afraid of ChatGPT?
AI Hallucinations
Why you can't let your business ride on organic traffic alone
10:41 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
SEO Success Stories - Take great pictures, write great content
Google Adds Experience to EAT for EEAT
How to spot AI content
Looker Query Limits and the state of GA4
Analytics 360 sunset pushed to July 1, 2024
Lucas Shaw of Bloomberg: Warner Bros. licensing old HBO shows, Avatar 2 is profitable after over a billion in first 2 weeks
Terry Crews on Hot Ones and Mark Rober. Also check out The Huberman Lab Podcast on How Sugar Works in the Body
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In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway!
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Brought to you by our sponsors:Marketing Architects and LinkedIn
Headlining this year was Chris' coverage of GA4 and what's happening in AI:
Chris on GA4
Most Popular: CJ Gross asks "What's Your Zip Code Story?"
It was a huge year for copywriting and working on your pitch:
Ann Handley's new edition of Everybody Writes
Startups and Language with Matt Lerner
Nancy Harhut on Behavioral Science in Marketing
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
I went out of my way this year for coverage beyond just digital tactics, some great interviews from marketing pros:
TV - Angela Voss on all inclusive TV advertising
Direct Mail with Breanne and Meagan from The Mailworks
Outdoor Advertising with Jeanne Hopkins of OneScreen
On the operations side: Marketing Operational Excellence with Peter Mahoney of Plannuh made the Top 5 of this year
LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
And superstar returning guests:
Seth Godin talks about The Carbon Almanac
Debbie Millman talks about talking to The World's Most Creative People
Things you should watch:
The 1975 Live from Madison Square Garden back in November
Letterman interviews Zelenskyy in Ukraine
My Holiday gift guide - last addition: 1More Triple Driver Over Ear Headphones
I hope you have a great holiday and all the best to you in 2023!
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In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more!
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Brought to you by our sponsors:Marketing Architects and Rocket Money
Fusion
12 Days of Data TikTok, News and GDELT decline
5:35 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Where's my AI portrait?
ChatGPT and the state of text generation
GoCharlie for practical applications
16:01 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Twitter update and Facebook Crosscheck Moderation
Give us your year end wrap up and predictions! Best one will get an MoC Yeti Traveler mug!
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In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses
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Get Nancy's book Using Behavioral Science in Marketing here
Sparked by Chialdini
7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Autonomy Bias to generate over 400% lift
But you are free... to double your results
Choice Architecture
19:04 - 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
Time Framing (past interview with Tamsen Webster)
Temporal Landmarks
Saturating Food Pictures
HBT Marketing
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In this Marketing Over Coffee:
In this episode learn about CyberWeek, Clean Rooms, The World Cup and more!
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Brought to you by our sponsors:Marketing Architects and Rocket Money
Black Friday / Cyber Monday / Giving Tuesday
House of Representative Report on Price Gouging
Substitute Brands gaining strentgh in a downturn
5:43 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
World Cup - Some Great MarTech World Cup Stats
Bank of America thinks they can target ads to Chris with sports
AWS Clean Room now available
12:55 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc
And the fake map thing going around
2023 Marketing Planning Guide
The Holiday Shopping Guide! Chris tries the new Bose Earbuds - Comply for Beats Fit Pro and Dekoni
Google Ads API v12
New Twitter Ad Products - Conversion, Dynamic Products and Collections
Worth watching: Spirited, Wednesday
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In this Marketing Over Coffee:
No show today, just news to share
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The 2022 Buying Guide is Here!
Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The Trust Insights Thanksgiving Leftover Recipes for 2022
Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
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In this Marketing Over Coffee:
Learn about the Latest In TV Advertising from Marketing Architects' Angela Voss
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Brought to you by our sponsors: LinkedIn and The Mailworks
Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!)
Fighting back Google's push into radio
Moving the science of driving response over to TV
Creating the All-Inclusive TV Offering
Nuts.com case study - 10 days to launch!
10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Deciding not to go back to the office post Covid
Balancing Brand vs. Performance in the creative
Helping clients enter the TV market for the first time with less pain
Creative ESP, the pre-testing platform
19:12 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Using Animatics to test messaging
Annika the AI based media buying platform
TV as the best storytelling medium, but the hardest to measure
Cord shavers
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In this Marketing Over Coffee:
In this episode learn about Twitter, Money Laundering, NaNoWriMo and more!
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Brought to you by our sponsors:The Mailworks and Marketing Architects
Twitter, blue check, layoffs, will a new network rise?
Will you buy the blue check to go to the front of the line?
Constantine von Hoffman has a good peice noting Revenue per user and advertiser fear
6:07 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Check out our tour of Mastadon
What is a federated social network?
16:22 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Paramount doing well
The IRS has seized over 4B in bitcoin that was stolen from Silk Road
It's November NaNoWriMo, Movember
Chris is just back from Europe - heapcon Belgrade, Serbia.
Taylor Swift, Inside Man
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In this Marketing Over Coffee:
Learn about the strategies and process of Direct Mail from the team at The Mailworks
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Brought to you by our sponsors: LinkedIn and Trust Insights
Brianne Baggeta is President and CEO, Meagan Stuart is Director of Client Relations
Origin Story of The Mailworks and our heroes
9:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What are the direct mail strategies?
Awareness, Lead Generation, Lead Nurturing
17:24 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
Bringing all the logistics into the online portal
What's the design process like?
Testing and getting feedback on design
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In this Marketing Over Coffee:
Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO
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Brought to you by our sponsors: The Mailworks and Marketing Architects
Yes, it's a large book - you can get the early raw version from O'Reilly now at this link
So many things have changed since the last version
His agency NetConcepts - Doing SEO holistically
Trying to grok the accelerating rate of change
7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.
For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The role of AI versus humans in creating remarkable content
Skyscraper content and transitioning it to other formats
What are the most common SEO mistakes?
Technical Challenges
His Podcasts on Marketing and Get Yourself Optimized
19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.
Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.
Using Intuition in Marketing
Working with Tony Robbins
Prioritizing as the key to being effective in the future
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In this Marketing Over Coffee:
In this episode learn about Thought Leadership, Email Reputation, Better Videos, and more!
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Brought to you by our sponsors:The Mailworks and LinkedIn!
What did we learn at MarketingProfs B2B?
Replies to improve your email deliverability
7:25 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
The Power of Direct Mail and the Amazon Toy Catalog
Ashley Faust from Atlassian gets Chris to buy into Thought Leadership!
Depth of ideas are the requirement
LinkedIn ads - AJ Wilcox session was brilliant
15:10 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
You need to be more active on LinkedIn
Update - the price of BIMI
A better video workflow
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In this Marketing Over Coffee:
In this episode best-selling author Jay Baer talks about his new study: The Time to Win!
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Brought to you by our sponsors:The Mailworks and LinkedIn!
The Time To Win
How has the pandemic changed our notion of time?
How does speed affect Customer Experience (CX)?
6:48 Get the high ROI only direct mail can deliver, work with a full service direct mail partner.
With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc
How should time be measured in CX - use "The Right Now"
Why it's always about expectation management
Customers are willing to pay more for speed
Phone is preferred?
21:07 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What generation is the most patient? Least?
Fast, Good, Cheap? Why Fast should always be there.
Legacy companies will be disrupted
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In this Marketing Over Coffee:
In this episode learn about Google Tag, BIMI, AirPods Pro 2 and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
Apple adding BIMI (Brand Indicators for Message Identification) - Currently used only by 9% according to Litmus - How to set up BIMI (step 1 SPF, DKIM, and DMARC. LOL)
The new Google Tag. Really? Simo Explains
5:49 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.
For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Gartner says only 42% using all capabilites of Marketing Stack (down from 58 in 2020)
Professional Job Searches Churn - Open positions double from 1MM to 2MM since 2020. Hiring freezes destroy the culture.
14:35 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Lower Decks and Shotgun Wedding
Chris very impressed with the Airpods Pro 2
We will be at MarketingProfs B2B Boston next week!
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In this Marketing Over Coffee:
Ann Handley stops in to talk about the new edition of her book Everybody Writes!
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Brought to you by our sponsors: The Mailworks and LinkedIn!
We learn all about the completely revised Everybody Writes!
What's been going on at the Market Basket over the past 4 years?
Email Newsletters as a major outlet for business writing - Check out Total Annarchy
How Ann's voice has changed since the first edition
9:31 Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.
For MOC listeners: set up a free call with one of their experts themailworks.com/moc
Your Writing GPS
Avoiding Hot Dog Writing
The 20 Things Marketers Write
16:52 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn Newsletters
Ditching the readability scores
Writing keynote descriptions
Featured Event: Marketing Profs B2B - Sign up for the Augie Meet and Greet Now!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Content Marketing World, Social Media Engagement Rates, Figma and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
Live events are back! Chris at Content Marketing World
The Great Churn is real
Ashley Zeckman nails it, that relationships are not campaigns. Andy Crestodina solid: Specificity correlates with conversion.
Why do events shut off the social channel of their app every year?
7:24 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Adobe $20B for Figma
Ben Kopf has a peice that is 4 years old but still a good overview about Figma Collaboration
NyQuil Chicken by TikTok
Forbes says large TikTok accounts have a different standard and can publish more controversial content
Amazon Tailored Audiences
Instagram losing the shopping tab as it chases TikTok or maybe not
People feel safer working from home
Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
The Analytics for Marketers Slack group!
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In this Marketing Over Coffee:
In this episode learn about camera, microphone and lighting for your home studio and more!
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Brought to you by our sponsor: LinkedIn
Upping your audio and video game
Say no to virtual backgrounds
Roomrater
Kerry Barrett - Helping you look good on video
Get a Logitech Brio
Plexicam - the less hassle teleprompter alternative
Get Blackout Curtains and a Ring Light
Philip Hue Lighting for the office
Temp control
Getting decent sound
21:48 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Yamaha AG03
RodeCaster Pro II
Noise Gate, Compressor, Exciter
Microphone options
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode author CJ Gross talks about his new book on Diversity, Equity, Inclusion, Mentoring and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
This Atlanta Zip Code will take 13 years off your life
Some of the conversations in the DEI space are not healthy, and are often polarizing. This book seeks to address this.
What's Your Zip Code Story?
8:45 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How does this apply in a business setting?
Focusing on the System
DEI as a change management initiative
The business case behind a DEI project
19:37 Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
The power of mentoring
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In this Marketing Over Coffee:
In this episode learn about Private Social Media, AI Image Generation, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
Private Social Media
Stable Diffusion for AI Image Generation
LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Instagram increases the filter bubble
Trend forecasting - Facebook Prophet, LinkedIn's Greykite
iHeartMedia in Fortnite - State Farm Stage with Charlie Puth - Sept. 9 7pm ET.
Podcast Movement apologizes for Ben Shapiro
Netflix Games?
Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
Both of us at INBOUND and then Chris to Content Marketing World
The Analytics for Marketers Slack group!
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In this Marketing Over Coffee:
In this episode learn about Unstoppable Pumpkin, Discord, AI Generated Images and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
Pumpkin Spice Time - Squishmallow Discord
You need to get familiar with Discord
7:15 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Content By People, For People
AI Generated Images are here
Some Good Extended Reality Campaigns from Martech
Twitter Pixel Update, Conversion API and App Purchase Optimization (Android Only for now)
Netflix and Disney both looking at streaming ads. Martech calls it "almost laughably out of reach for most marketers"
Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
Unbelieveable: John loves the Beats Fit Pro, Jabras gone and now the end of Bose Pulse
Microphone Upgrade - Shure SM7B
The Analytics for Marketers Slack group!
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In this Marketing Over Coffee:
In this summer special learn about all the tactics you can use to market a book!
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Brought to you by our sponsors: LinkedIn and Trust Insights!
LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The Analytics for Marketers Slack group! It's free and you can get the slides there!
Do you need to start working with GA 4? The Trust Insights Google Analytics 4 for Marketers Training Course has 35 lessons and over 5 hours of video content. Get your GA4 Certificate Now!
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In this Marketing Over Coffee:
In this episode learn about Gladwell on Virtual Work, Multimodal AI, Yacht Rock, and more!
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Brought to you by our sponsors: LinkedIn and Superside!
Chris at MAICON
Multi-Modal - Type in text, get a photo.
SEC in on Rally, crackdown on digital currencies might be illegal outright
7:56 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Malcolm Gladwell on the importance of getting back into the office
Is work is like a sports team, not a family?
Multimedia and editable tweets
Quantum Learning
18:22 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside.
Red Hot Chili Peppers, Barack Obama and Friday 4pm Yacht Rock!
RodecasterProII Cover from Ron! Chris does the CO2 check on the Event Venue.
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In this Marketing Over Coffee:
In this episode Brooke talks about her new book on how to connect, converse and covert!
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Brought to you by our sponsors: Zapier and LinkedIn
Conversations that Connect on Amazon or grab the first chapter for free at bit.ly/B2book
Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing.
12X Event attendance for first run
Surviving 2009 Layoffs
Her undergraduate thesis on Social Penetration
6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE
The four levels of self disclosure
Using acquisition and retention tags on discussions
Staying on top of social 24/7
18:01 - 19:27 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Using LinkedIn polls gather voice of the customer data
Listening to Negative Nancys to find the potholes
Sharing User Generated Content
Mystery Shop Service
Brands taking a stand
Music by Odesza
Catch up with Brooke on LinkedIn or Twitter
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In this Marketing Over Coffee:
In this episode learn about Accessibility, Disinformation, Skimpflation and more!
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Brought to you by our sponsors: Superside and LinkedIn
Now in streaming video!
Accessibility - Search Console, W3C, A11y, IBM's Able
7:20 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside.
Stop funding disinformation - Ad Fontes Media Bias Chart
Customer Reviews as Earned Media
16:11 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Shrinkflation, Skimpflation - How is Arizona Iced Tea stil 99 cents? CEO says "I don't want to be like the bread and gas guys"
Garbage plastic used to create bricks in Nairobi
Amazon Prime Day - $11.9B, up 8.5% from 2021 - also note online deflating over last 3 months.
Gear Watch: Rodecaster, John's new OWC Thunderbolt dock, Chris' Razer Kishi
Chris off to MAICON
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In this Marketing Over Coffee:
In this episode learn about Escape Games, Virtual Events, and more from Jonathan Murrell, co-founder and CMO of The Escape Game!
Direct Link to File
Brought to you by our sponsors: Superside and Wix!
Learn more at: TheEscapeGame.com and TeamBuildingHub.com
Transitioning Escape Rooms to Virtual for Disney, Amazon, the San Francisco 49ers and more!
Catching the concept in Europe
What to do when covid shuts it all down?
How do things like interface and guides set it apart?
8:21 - 9:52 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside.
From the Philipines to the US for college, and then playing tennis while starting Candy Galaxy as a Freshman!
Finding a co-founder and transitioning from one business to the other
16:32 - 17:58 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners.
Transitioning the power of existing SEO to accelerate virtual
Consumers go back to real life, but the virtrual B2B market will not go away
Pioneering new hybrid experiences
Will VR Headsets be part of The Escape Game?
How do they market?
The YT video of the door in the workshop - working in a 20k sqr. foot shop
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In this Marketing Over Coffee:
In this episode learn about CoTweets, Missing Search Console Terms, Gear and more!
Direct Link to File
Brought to you by our sponsors: Superside and Trust Insights
Twitter deal not happening?
Twitter testing CoTweets
Gen Z vs. Millenials
8:06 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside.
YouTube dominating, TikTok getting blocked?
GSC Hidden Terms
14:55 The Trust Insights Google Analytics 4 Course
ahrefs Tim Soulo on Course Marketing
Gearwatch: Rodecaster II
Amazon Prime Day
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
We're resting this week, we hope you do too!
Direct Link to File
Brought to you by our sponsor: LinkedIn
John's doing the Global Week of Rest
But he is using his time off to update the audio workflow, this episode is the first on the new hardware!
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Seth's Collaborative Project on Climate Change
Direct Link to File
Brought to you by our sponsors: Superside and Zapier
Get the Carbon Almanac here
More than 300 people from 40 countries to create a 97,000 word compendium
Stop arguing with the people in the back row
10:31 - 11:13 You need a video or design ad for your next campaign, and you need it done by yesterday… But there’s nobody on your team with the necessary skills to pull it off. So how do you get quality creative assets as soon as possible? Facebook, Amazon, Salesforce, and Shopify solve this problem by using Superside. Superside is a design subscription service that combines top designers with purpose-built technology to deliver quality design at lightning speed. Start getting high-quality design work—fast. Set up a demo today at Superside.
Marketing Milk
Making the IPCC Reports readable
Waiting on Fusion
Carbon Dividend to create market incentive
19:54 - 21:43 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE
Manned Space Travel
If we can't get a biosphere to work here, Mars is going to be ugly
Working with Alan Dean Foster
The overlooked senses as part of the experience
Bill Graham and the Graham Archives on Wolfgang
Whammer Jammer by Magic Dick
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Crypto hit, Google LaMDA, Ecosia and more!
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Brought to you by our sponsors:Terminus and Trust Insights
Tough run for Crypto
Starlink for work at home
Is Google LaMDA sentient?
9:10 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Gear Update: Logitech Brio Camera
Bodeswell acquired by American Express, congrats Chris2X!
Microsoft Explorer Retired, Gen Z using Brave, Ecosia Search Engine Helps Plant Trees
Analyizing the Martech 9000 - What Martech do they use? Get the report.
16:02 Trust Insights GA4 Course - Use code moc!
What should be next: Attribution or Google Data Studio?
Newsletter powered by Ghost!
Martech's Salary and Career Survey - 20-30% gender pay gap at all levels, 77% Spreadsheet driven, 10+ hours a week, over 70% satisfied
Scott's cut: Marketers, Maestros, Modelers, and Makers
The hiring challenge
Worst Photo
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Keynote Captioning, Email Images, Server Side Google Tag Manager and more!
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Brought to you by our sponsors:Terminus and Wix
Real time close captioning and translation in PowerPoint
PowerPoint vs. Keynote
6:32 - 7:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Rode lapel mics performed excellently
Montenegro shots
Giant Images in Email
Hate Crime Data on Race and LGBTQ+ 2022
15:28 - 16:48 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners.
Server Side Google Tag Manager
LinkedIn "I don't want to see this" is powerful
Follow John and Chris on LinkedIn
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Cornett owner Christy Hiler and the Until You Own It Initiative
Direct Link to File
Brought to you by our sponsors:Terminus and LinkedIn
The path to Cornett
Transitioning from delivering service to giving strategic guidance
8:55 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Getting to the brand truth for better creative
Until You Own It: Growing the number of Female Owned Agencies from less than one percent closer to the national average of 40% for all businesses
If you can see her you can be her
18:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Creating community by sharing the stories of the jou rney to ownership
How to retain the talent and give them a path for growth
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about AI Generated Copy, GA4 for Marketers, Digital Ad Antitrust and more!
Direct Link to File
Brought to you by our sponsors:Terminus and Zapier
Bill Slawski recently passed away, you may know him from SEO by the Sea - Danny Goodwin on obituary spam
LightSpeed and Grammarly
7:33 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Google Analytics 4 for Marketers Course is now available! (Use code MOC for $50 off!)
12:31 - 15:12 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at zapier.com/COFFEE
Antitrust Bill to prevent companies from operating more than on function: supply side, demand side, and ad exchange.
Toolstack for Social Posts
MAICON on 36 AI Writing Tools - Writing tools in general
Somebody Feed Phil and Strange New Worlds
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About The New Book from the Most Legendary Name in Branding Direct Link to File
Brought to you by our sponsors: Terminus and LinkedIn
What's happened since 2017? Link to previous interview
The Book: Why Design Matters: Conversations with the World's Most Creative People
How'd you trim it down to the 55?
Art Direction and Photography for the book
8:54 - 9:54 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Shining a light with conversations about assault, violence and abuse
EndTheBacklog.org to end the backlog of rape kits
Empathy in the interview and marketing
The Cipe Pineles Cookbook - and the legendary Charlotte Sheedy
18:02 - 20:44 LinkedIn - We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Reinventing You, Debbie's course using LinkedIn
Talking with David Lee Roth
How recent social movements are branding created by people for people
Coming Soon: The 10 Year Plan for a Remarkable Life
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters
In this Marketing Over Coffee:
In this episode learn about Leveling up Twitter Chat, Culture of Trust, Quantum Machine Learning and more!
Direct Link to File
Brought to you by our sponsors:Terminus and Wix
Twitter Deal on Hold
Is Culture of Trust the answer to The Great Resignation?
7:56 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
How to make your Twitter Chat sing
15:33 Professionals around the globe use Wix’s complete ecosystem to create, manage, and grow their clients’ businesses online. Wix’s infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. See why web professionals around the world are choosing Wix- Head over to Wix.com/Partners.
Facebook Podcasts shutting down
Quantum Machine Learning at IBM Think and the future of medicine
Digital Asset Management DAM
Gear watch: iPhone outperforming other audio options
Follow John and Chris on LinkedIn
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about The Future of Twitter, 360 Cameras, Bad Advice and more!
Direct Link to File
Brought to you by our sponsors:Terminus and LinkedIn
Marketers split Elon Musk buying Twitter
You can now remove Google results that contain personal info
7:45 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
GA3 to GA4 migration tool that doesn't work - TI GA4 resources
Almost Timely now on LinkedIn Newsletters
12:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Follow John and Chris on LinkedIn
Bad Advice Rant
WWDC is coming, Rodecaster is getting it done for streaming, Chris gets a GoPro 360 Camera for Photospheres
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Katrina will change the way you think about how you measure the effectiveness of marketing campaigns.
Direct Link to File
Brought to you by our sponsors: Terminus and LinkedIn
Shout out to Greg at CloudKettle
The Importance of the 360 Degree View of the Customer Data Platform (CDP)
The Data First Approach
How Covid Drove Retail to Digital Transformation
4:59 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
100-200 Touches before taking action
14:12 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Running co-marketing campaigns with the parent brand
B2B vs. B2C
Getting the message right for the ICP
Testing the impact of post pandemic live events
Her LinkedIn and Twitter
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters
In this Marketing Over Coffee:
In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File
Brought to you by our sponsors:Terminus and LinkedIn
Roku Clean Room
Mobile App Data Tracking on iOS up to 25%
6:17 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Google MUM
Work from home
15:44 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Organizational amnesia as part of the great resignation
GA3 Goal to 4 goal conversion tool?
ads.txt updates
The Batman, Everything Everywhere All at Once, Coffee Mueller French Press
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about AI Content, Programmatic SEO, Discord and more!
Direct Link to File
Brought to you by our sponsors: Terminus and Wix
Google says nope to AI content
Leveraging Programmatic SEO
What influencers get paid
7:37 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
IAB and PwC report Audio and Video spend up more than 50%
618k Marketing Job Departures in 2021 - Virtual it is
14:17 Wix's infrastructure is trusted for performance, reliability, and security, plus limitless creation capabilities and robust business solutions. Every website is backed by enterprise-level security and includes a complete tool set of powerful SEO features- so you can deliver complex, high-performing digital experiences of any size. See why web professionals around the world are choosing Wix.
Epic games just raised $2B from Sony and KIRKBI the investment group behind Lego, brining its value to $31.5 billion. Final Ukraine raise was $155M
Why hasn't Discord not been bought yet?
Home Theater Update - Check your filter
Chris Running the Rodecaster complete with sound cart
Condolences to the friends and family of Vasil Azarov of Growth Blazers
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernising outdoor advertising
Direct Link to File
Brought to you by our sponsors: Terminus and LinkedIn
Previous Interview
Her biggest lesson from writing the book
QR Codes are finally here
Digital ad pricing doubling and tripling through 2021
100+ Forms of out of home advertising
7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
From working with Volpe to SmartBear, to Ipswitch, to Lola until the pandemic hit
How to get in front of Hockey Parents
The power of Airport Ads
18:39 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The cultural shifts as you go from 10 to 60 to 300 employees
Talking customer results from Reprise.com
Working around dwell time
Pitfalls to avoid with your creative
Making marketing more creatively rewarding
The Analytics for Marketers Slack group!
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Sign up for the Marketing Over Coffee Newsletter to get early access!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File
Brought to you by our sponsors:Terminus and LinkedIn
More image oriented Google Mobile SERP
Understand and Use Google Search Console - Use the code moc for $50 off!
The latest Infinite Dial report is here!
7:15 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
The average listener follows 8 podcasts but Spotify still dominating the share of ear
Vimeo raises prices on Patreon Clients
Traffic from mobile devices drop, Apps not the best source of new traffic
Great peice from Chris Silver Smith on managing negative Facebook postings
13:41 LinkedIn - We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The LinkedIn newsletter service is fantastic
Fortnite has now raised over $100M
FedEx CEO Fred Smith stepping down after 50 years
Starbucks getting into EV Charging?
The Analytics for Marketers Slack group!
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Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about transitioning to Google Analytics 4, the Metaverse , Fortnite and more!
Direct Link to File
Brought to you by our sponsors:Terminus and BetterHelp
GA3 End of Life June 2023 - Getting ready for Google Analytics 4
Having GA feed the raw data to Big Query with GA4
7:54 - Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Marketing Automation Vendor Opportunity
What Martech does the Fortune 1000+ use?
When will your company join the metaverse?
15:07 - This episode is sponsored by BetterHelp – Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health.
Fortnite donating over $30M to Ukraine
Starlink Prices go up, should I still get it?
Agorapulse Social Media ROI Training (Get it while it's still free! Save $495!)
Google Search Console Class
Watch the GA 4 Upgrade for the MoC site!
The Analytics for Marketers Slack group!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about Language Market Fit with Matt Lerner
Direct Link to File
Brought to you by our sponsors: BlueShift and LinkedIn
PayPal, 500 Startups with Dave McClure
Having more impact in the startup environment
5:21 - 6:22 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Getting the language right is key - messaging and positioning
Going beyond Traction - language beats channel
When 90% of the success comes from 10% of the effort
15:51 - 17:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Learn more at Startup Core Strentghs
A startup isn't a small version of a big company
23:00 Our Idea is Inevitable
Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and BetterHelp
Trust Insights Report on TikTok and Topic Alignment
Synthetic Data
6:59 - 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Twitter Shops Beta
Amazon AMP Beta
16:29 - 17:55 This episode is sponsored by BetterHelp - Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health.
Patronage vs Downloads
M1 Ultra, New iPhone SE, Mac Studio- again with the $1600 monitor
Darth Maul on Obi Wan Kenobi?, West Side Story, James Gunn and Peacemaker
Agorapulse Social Media ROI Course
The Analytics for Marketers Slack group!
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Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about data visualization as product, Design to Act, and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and BetterHelp
Learn more from Lee Feinberg
Talking tactics for visualizing data and data literacy
Design to Act, and thinking about the problem as a product
The three phases of Activation
Tableau
8:24 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
The Analytics Story
Why the data is not all that important
14:15 Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp. Join over 1 million people who have taken charge of their mental health.
What does success look like?
Getting management buy-in from leadership
Getting to the Why?
How has the process been changed by Covid?
eBook on Using Questions to Create Engagement
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Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
In this episode learn about a war unlike anything previous, the great resignation, YMYL, and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and LinkedIn
Ukraine - short and long term impacts?
Updates @defencehq
National Bank of Ukraine War Fund, Jose Andres World Central Kitchen
7:36 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Impact of the Great Resignation
12:11 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
TikTok now 10 minutes
Joe Pulizzi's Tilt Discord
Google Calls them YMYL Pages - Check the Search Quality Ratings Guidelines when they come out
Raspberry Pi temperature sensor
CenterCam Giveway, Anker Cam fail - John jinxed it
Apple Announcement Next Week - Salesforce Safety Cloud
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In this Marketing Over Coffee:
In this episode learn about Team Earth, URL Inspection, Downvotes and more! Direct Link to File
Brought to you by our sponsors: BlueShift and LinkedIn
Superb Owl - Coinbase QR code crashed the App $6.5M for 30 second spot
McConaughey - Team Earth
Google URL Inspection API
6:28 - 7:34 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
YouTube doubling down on Shorts in 2022 including a "reply with short" - Everyone's gunning for TikTok
Downvotes on Twitter
Digging into Patents
16:40 - 17:58 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Chris is big on the Metaverse
Snapchat introduces mid-roll ads for snap stories
Google Ads API 10 - AdWords API will be deprecated on April 27
PlexiCam
MarketingProfs B2B coming up in Boston!
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In this Marketing Over Coffee:
In this episode Sangram Vajre talks about his new book Move
Direct Link to File
Brought to you by our sponsors: BlueShift and Better Help
Move: The Four Question Go To Market Framework
Go To Market - The most used and abused term in business
The 5 Areas where Companies Fail in Go To Market
8:55 - 9:53 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
TheMoveBook.com download the free assessment
Problem/Market Fit, Product/Market Fit, Platform/Market Fit
Don't let the bad customers make you miss the train
15:31 - 16:39 Better Help: Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health.
Going through the Five Valleys of Death
Growing through Mergers and Acquisition
DM Sangram to get a signed copy!
The killer ability is getting your customers to be able to DO something
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In this Marketing Over Coffee:
In this episode learn about AR for Shopping, Automated Moderation, Chubby Buttons and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and Better Help
Pinterest AR
New Language Generation - GPT Neo X 20B
7:09 - 8:01 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Google Local Service Ads, How Reviews on Google Maps Work
Any gains in automated moderation?
Scott Galloway on Web3 "No country has as great a wealth disparity as Bitcoin"
16:27 - 17:35 Better Help: Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health.
Wordpress 5.9 - In general, less coding
Chubby Buttons
Apple Watch and Apple Maps - Walking in Cities
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In this Marketing Over Coffee:
In this episode the Founder and CEO of Plannuh
Direct Link to File
Brought to you by our sponsors: BlueShift and LinkedIn
Peter's book: The Next CMO
Tieing Finance, Budget and CRM together for results
Starting at Nuance
Stealing the big idea from Mint for Marketing Operations
Building first version then taking VC - Glasswing and Gradient Ventures
7:34 - 8:37 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Starting with the book
16:02 The Most Successful Marketers...
Budget owners vs. Spenders
Visibility, Agility, and Improving ROI
17:34 - 18:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Making the switch to more strategic
Virtual has gone through a step change
Slack, Hubspot, Zoom, and Google Suite, the new standard virtual stack.
You can find Peter on LinkedIn
Raising a mug for Rich Baker
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In this episode learn about AI for Worrdle, Microsoft Gaming, Organic Social and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and Terminus
Winning at Wordle
Microsoft $68.7B for Activision Blizzard
7:09 - 8:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
When does social organic work? Relevant topics, Newsjacking, and great content
17:06 - 17:46 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Why marketing messages get less bold the larger the organization gets
101 GDPR Complaints
DuckDuckGo passes 100B searches
MarketingProfs GA4 Course coming soon
Going from teleprompter to center cam
Rode Mics
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In this Marketing Over Coffee:
In this episode learn about using music in your strategy and tactics with Cannes Lion Award Winner Samantha Parvin! Direct Link to File
Brought to you by our sponsors: BlueShift and Terminus
Starting at Doppler Studios
Global Music Consultant at Coca-Cola
Why a Brand is Better than a Record Label
Corona, GMC, Maker's Mark
Define your brand's point of view
6:46 - 7:47 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Smart Guide Omnichannel Campaigns to MoC Listeners for free at blueshift.com/moc
Document what music means to your brand
Having music in every creative brief
Clear responsibility on music
13:26 - 14:05 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
License big known songs or do orginial compositions?
Flexibility in working with composers on agreement types
2x Cannes Winning Save the Children Survivor campaign
Find her at SamParvin.com or on LinkedIn
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In this Marketing Over Coffee:
In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and Terminus
12 Days of Data
TikTok - It's about the music!!
6:06 - 7:06 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Tom Webster's I Hear Things on Talk Radio
Zoom adding functions for when live returns
12:19 - 13:09 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
New Email Provider - Who should we use?
Apple Maps if you're looking for an alternative
Niantic Planet-Scale AR Alliance (Overbeast with Verizon delivering console gaming quality via 5G?)
John - Projector overtakes the TV
Chris likes the Aftershokz for running
New DJI Mics
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In this Marketing Over Coffee:
In this episode learn about email analysis, the GOOD Framework, New Gear, and more!
Direct Link to File
Brought to you by our sponsors: BlueShift and Terminus
RFM Analysis of Email
Why most email campaigns are only 25-50% effective
6:48 - 7:48 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Trust Insights Livestream on Email Hygiene
Annual goals with the GOOD framework from Quantum Workplace on the personal side including: Relationships, Finances, Spiritual Life, Health, Self Expression
My Mindmap
Join the Analytics for Marketers Slack Group!
Meta no longer allowing targeting of these classes
14:07 - 14:47 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Thinking of where you are in the funnel for display ads
Chris on the Adobe Workflow (Premiere, Audition, Photoshop)
John takes all the phones on the family plan to a new carrier
New Mic for Chris from Anker
Aftershokz with boom mic
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In this Marketing Over Coffee:
In this episode Trust Insights CEO Katie Robbert joins us for the year end wrap up!
Direct Link to File
Brought to you by our sponsors: UserTesting and Terminus
Pandemic
The Great Resignation
Refusal to go remote
The global supply chain
7:38 - 8:45 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Chris' first NFT
GPT3 is the big winner
Rebranding of Trust Insights
The Maturation of Influencer Marketing from Upfluence
4 Disciplines of Execution from Blueshift
Incrementality
Tamsen Webster and the Red Thread
Amber Bogie on ABM
Kate Burnett on Neurodiversity
Kevin Gleason from Leatherman
17:40 - 18:30 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Fails!!
Better.com Zoom Award
Clubhouse Hype Cycle
CEOS IN SPACE
Rise of the Chief Misinterpetation Officer
QR Codes dead again
John, Brian and Jennifer!
Stay agile!
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In this Marketing Over Coffee:
In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Terminus
Going to Broadway
Bringing in the Schuyler Sisters
7:07 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Booze and Food
Overcoming VEA - Virtual Event Awkwardness
14:03 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
All Charcuterie All The Time
What to budget?
ILEA - Live Events Assoc., MPI
The Spectacular Fail
MeetVirtually VR Tours for 2022
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In this Marketing Over Coffee:
In this episode learn about The 12 Days of Data, Google Discover, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and LinkedIn
Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month
12 Days of Data
6:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
"Emotional Titles" for Google Discover - and all about the images - Great Primer from Wordstream
Twitter - We step up, Dorsey steps down
The Marketing Over Coffee Token!!
Who's got the blockchain for your NFT?
17:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Link Building Article
Jumping up to heavy iron M1
Year End Wrap Up
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In this Marketing Over Coffee:
In this episode learn about Responsive Search Ads, TikTok, AMP and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and LinkedIn
Nvidia Gaugin 2, letting the computer draw based on your text
TikTok - on track for 1.5 Billion Users
6:33 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Responsive Search Ads will be the standard and are too complicated to do as a one off + Smart Bidding, Broad Match
Insider - Cities are not dead but Suburbs and Rural are also hot
14:32 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Talking about The Great Resignation
LimitlessPossibility.com
Twitter Blue
Turning AMP off - LinkedIn and Twitter no longer prioritizing AMP
John can't live without The Wirecutter
Quantum Computing Update - October 2019 54 superconducting quantum bits (qubits)
New Macs! New Phones! .... maybe
12 Days of Data coming soon!
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In this Marketing Over Coffee:
In this episode Nancy Chen of Zumper talks about building unique customer experiences!
Direct Link to File
Brought to you by our sponsors: UserTesting and Terminus
Starting with Email, and over to Postmates
Building automated customized outgoing engagement email for the Zumper Real Estate Rental Platform
5:25 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
What KPIs are used to measure it?
Growth team driving conversions and Marketing team on branding and awareness
Automating both channel and send time for optimum results
More relevant content with triggered campaigns sending machine learning generated copy
13:50 Terminus – the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Using the generated data to drive the content strategy
How's Covid affected the rental market?
EatsWithNC - a Yelp Elite on Instagram
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How to Get More in the Funnel
In this Marketing Over Coffee:
In this episode Mike Farrell of Green Leads talks about outsourcing and enhancing with SDRs for Leads, Meetings, Content and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Using a Lead Gen and Appointment Generation service
Also for content agencies so they can promote what they create
5:28 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Appointment setting to get more to the middle of funnel
Outsourcing the SDR
Creating the crisp messaging you need for an SDR
12:35 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Larger orgs using on demand SDRs to meet quarterly goals
Covering the globe
Using an intent data platform to surface individuals that are shopping
Marketers can get resources from Dreamforce and AAISP, Demand Generation Report, B2B Sales and Marketing Exchange
Learn more about them at Green Leads or catch up with Mike on LinkedIn
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In this Marketing Over Coffee:
In this episode learn about Drag Race, Planners, Gifts, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Yahoo Leaves China The Chinese government has also made numerous other platforms, including Facebook, Google, Instagram, Twitch, Twitter, Pinterest, Reddit and YouTube, unavailable to its domestic users.
The Drag Race: B2B - last budget, B2C Holiday press - go to the weekly newsletter
10:23 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
The Planners: 2022 Budget and subscriptions
Why budgeting is broken
17:36 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Bearing Gifts: Saying Happy Holidays - Buy Local if logistics are going to crush you
Dogs of War
Love Hard on Netflix
Chris' Apple Watch 7 arrives!
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SEO in Terms of Needs Met
In this Marketing Over Coffee:
In this episode learn about new search quality guidelines, E-A-T, inferred email quality, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Search Quality Evaluator Guidelines - Quality vs. Needs Met
Search Engine Journal on E-A-T and Getting IT to Understand SEO?
7:05 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
How Marketing should sell SEO to the IT department. Or should they?
SEO Platforms
DocuSign coming to Slack (vs. Adobe Sign, SignRequest, Qwilr, HelloSign (Dropbox))
15:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help you r brand at https://get.upfluence.com/moc.
Inferred Email Quality
Read any good marketing books?
Gear watch - I gave up on my teleprompter switched to PlexiCam, my Home Theater
Talking Machine Learning Marketing Tactics at the Sales and Marketing Roundtable
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In this Marketing Over Coffee:
In this episode Vivien Garnes, Co-Founder and CEO of Upfluence talks about best practices and the future of influencer marketing!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
School vs. Entrepreneur only
Starting with Four Years of Bootstrap
Why tailwinds for influencer marketing have been so strong the past three years
8:10 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
The best way to start your influencer marketing programs
Bringing influencer marketing into the outside (offline) world
Which channels are delivering the best results?
The phemonenon of new platforms exploding and old one dying
Unlike the blogging era, creators can easily hop channels
Two constants: Automation and the transition of social to commerce
With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc
Vivien is on LinkedIn and Twitter
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In this Marketing Over Coffee:
In this episode learn about the New Event Landscape, Incrementality, Vanity Metrics, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Antigen testing for Events
MarketingProfs B2B and INBOUND - Spike Lee interview
9:14 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Vanity metrics rant
17:40 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
LinkedIn ads beating out Twitter 4:1
Marc Benioff tees off on Facebook
Is viral marketing dead?
UTM Processing Order
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In this Marketing Over Coffee:
In this episode Roberta Matuson on her new book "Can We Talk?", and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Roberta’s 6th book, Can We Talk? Seven Principles for Managing Difficult Conversations at Work
The financial damage of avoiding conversations
It starts with confidence and clarity
8:08 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Terminations
Becoming more influential
14:18 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc
What to do when conversations get highly charged
Getting control back when the other side won't stop talking
Improving the way leaders are perceived
What was it like dropping the previous book, Evergreen Talent, during the start of the pandemic?
Get in touch with Roberta on her site, also on LinkedIn or Twitter
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In this Marketing Over Coffee:
In this episode learn about The Facebook Crash, Incrementality, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
Why did Facebook Crash?
9:18 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
Attribution is not Incrementality
17:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Department of Truth: Google to index TikTok and Instagram?
Netflix acquires gaming company
Anybody watch Squid Game?
Data driven attribution on Google Ads
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In this Marketing Over Coffee:
In this episode learn about what Artificial Intelligence Can't Do, Getting More LinkedIn Traffic, iOS15, and more!
Direct Link to File
Brought to you by our sponsors: UserTesting and Upfluence
AI Content Generation - How The Pile works
AI content quality will only be in the middle of the bell curve
6:31 Experience what your customers experience with UserTesting. The UserTesting Human Insight Platform lets you understand it all from their perspective. And it allows you to target your exact audience, ask any question or request to perform tasks, and, most valuably, get a window into their world.
For a free trial, visit usertesting.com/coffee
More LinkedIn Experiments
11:34 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
iOS 15 rollout impact, VPN also built in for Safari
Why optimizing for headless Chrome is critical
PS5 shortage?
History of Podcasting
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In this Marketing Over Coffee:
In this episode author and professor Raj Venkatesan talks about the road map for AI!
Direct Link to File
Brought to you by our sponsors: Blueshift and Upfluence
The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
How Raj and Jim Lecinski (ZMOT) came together
The 5 Stages of the AI Marketing Canvas
How to explain supervised and unsupervised learning
6:15 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
The 4 Points of CRM Moments
Customizing Google Ads and Landing Pages
The challenge of not having enough data in B2B
15:13 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Case Study: Washington Post
The whole field is shifting to management by prediction
How do smaller organizations get off to an effective start?
Raj Venkatesan on Twitter - and his Coursera Courses
Kai-Fu Lee's book on AI 2041
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In this Marketing Over Coffee:
In this episode learn about what you need to be ready for on September 20th, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and Upfluence
Intuit acquires MailChimp
What kind of marketer are you? Rev ops? Analytics architect?
5:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
New Apple Products - new watch for Chris, do you fear 13?
Beware September 20th
Facebook's New Ad Strategies
MAICON
Case against salary redlining
15:33 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
The New VModa Mic... doesn't sound that good?
New Jabra earbuds
If you're an analytics professional what department has the best career trajectory?
Chris using Duck Duck Go more, what have you been using?
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In this Marketing Over Coffee:
In this episode learn about The Future of Social, Wonderboom 2, Proactive CX, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and Upfluence
The end of social and the timeline?
Trends for 2022 and onward?
What happens when your staff members become influencers?
6:46 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
The three areas to invest in over the next year
Wonderboom 2 Giveaway: send a text to +1 617 812 5494
14:08 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Don't block personal emails
The new bar of customer experience is swipe right
New projector in the home theater!
Not only frictionless but proactive to create customer experience
VR Platforms Unity and Unreal
TikTok Shopping powered by Shopify (joins Instagram and FB)
Yes, thing LinkedIn request thing is totally legit
Four tools to check for title changes in SERPs
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In this Marketing Over Coffee:
In this episode learn about Telsa Bot, Zero Party Data, Oculus, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and Upfluence
The Robots are Coming! Tesla Bot vs. Boston Dynamics
6:50 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Zero Party Data?
TikTok algorithm is the ultimate in A/B testing
13:25 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Chris' OnlyFans Payment Unicorn Idea
VR Platforms, Oculus Quest the current market leader with Beat Saber
Google Has Started Using Different Organic Titles
New VModa Mic!!
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In this Marketing Over Coffee:
In this episode learn about Tamsen's New Book!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
Moving Beyond Gladwellitis and Pinkitis to be Godinian
The Best of MoC Episode with Tamsen talking Building Presentations
Getting 7 Speakers Featured at TED.com
TED Cambridge at the Legacy Level
What is the Red Thread?
9:18 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
The 5 Elements - Goal, Problem, Truth, Change, Action
20:09 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
You can only create the conditions for change
Action vs. Change
Maintaining Smart, Capable and Good
Gratuitous Mention of Die Hard as Best Christmas Movie
It's far easier to match to an existing want than create a new one
How do you make their case for your idea as strong as it can be?
Agatha Christie, Nero Wolf and James Bond!
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In this Marketing Over Coffee:
In this episode learn about Generic Future, FLoC Interests, Virtual Travel, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
Google switching from demographic based to interest based tracking for FLOC? For the details check the video
5:57 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Business Travel tightening up
Virtual Travel with Wander for Oculus
The Brillance of the Equate Brand, the coming age of generics?
15:19 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Chris sees 5X increase inbound traffic from optimizing his LinkedIn feed!
John's phone can't be fixed
Welcome back to logistical hell
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In this Marketing Over Coffee:
In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas.
Portland: Knifetown USA
Covering Product, Branding, and Ecommerce
The Everyday Carry market (EDC)
The Most Amazing Tool Tales
8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Made in the USA. What's it like having this going on in the building
Widending of the funnel during Covid
The Moments Made Campaign
Transitioning over the past 10 years from features/benefits to the problems the brand solves
17:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Product Marketing
The Bond - the latest PST (Personal Survival Tool)
Getting Closer to the Customer
Solving the Bent Fingernail Problem
Expanding to apparel and other products
Leatherman on Twitter, Kevin Gleason on LinkedIn
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In this Marketing Over Coffee:
In this episode learn about Live Events, Deep Fake Audio, Dolby Atmos, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
John goes to an in person event! (TI Stream)
Pining for the 10 Blue Links Era. Google employs more than 1200 unique features (up from 810 in the last such count)
9:17 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Bourdain Deep Fake
Mark Ronson - Watch the Sound (Not "See the Music")
16:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn does a fantastic job letting you train your feed
Twitter Data Profile Winners - Jennifer N., Lynne K. David G. and Alison C.
Dolby Atmos now on Apple Music, Crutchfield Article Explaining Atmos
Ted Lasso, 20 Emmy Nominations
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In this Marketing Over Coffee:
In this episode Amber Bogie talks Full Funnel ABM, Marketing Ops, Account Selection, and More!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
Amber Bogie talks about being the ABM Strategy Lead at Degreed
Learning how it works: Popsicle Sticks and Glue vs. the Martech Stack
One-To-One Marketing
6:31 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Coming in with Demandbase, Sendoso and Terminus
Making scalability the priority - leveling up to a sales team of 100
Start with Training Wheels
What's the magic in account selection?
Shifting to do ABM with existing customers
20:29 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What's the most important feature for an ABM system to have?
Shifting from live events to digital during lockdown
Peak Community for Marketers
Full Funnel ABM
Amber on LinkedIn
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In this Marketing Over Coffee:
In this episode learn about Next Level Twitter Analytics, Campaign Review, The Great Resignation, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and LinkedIn
Work on strentghs or weaknesses?
Next level Twitter Analytics - Sign up for the text list to get yours!
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6:25 - 7:37 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Standing firm when the storytelling crosses the line
Worst Post Pandemic Advice
15:16 - 16:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How with The Great Resignation affect the way business is done?
John finally gets an Apple Watch, Chris testing Bose Pinpoint
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In this Marketing Over Coffee:
In this episode learn about how effective organization deliver results, improve the work environment, grow leaders, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and Conversion Fanatics
The 4 Disciplines of Execution is part of Jim's work with FranklinCovey
35 Years Climbing the IT Career track to CIO
Looking forward on life versus looking back
Making the jump from CIO to CEO
Strategy is easier than execution - the 4 ideas that make humans do something different and get different results
Teams will operate at an entirely different level to support their team than their boss alone
11:38 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Leading versus lagging indicators
23:01 You and your team have helped your company reach 7 to 8 figures of revenue… If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That’s why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. They can test anything:
A/B testing different website headlines, calls to action, FAQs, etc.
The ideal number of fields on your intake forms
Mobile vs. desktop optimization
Tell them Marketing Over Coffee sent you at ConversionFanatics.com
It's not the manager's game, that's only basic compliance
Love divides the good from the great
Why is so little written on the art of leading leaders?
Find out more about Jim
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In this Marketing Over Coffee:
In this episode learn about FB Conversions, Acquiring Influencers, Golden Tickets and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and Conversion Fanatics
You need the FB conversions API working
Server side tagging is not easy, but it will probably be the only way it will work
Why is plagarized material doing better? Because your site stinks. John Meuller's Google Webmaster Updates on YouTube
7:10 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc
Vungle acquiring JetFuel. JetFuel w a combined reach of 4 billion Instagram followers
http status codes
15:06 You and your team have helped your company reach 7 to 8 figures of revenue... If you haven’t fully optimized your website for conversions, you are probably leaving money on the table. That's why you need to join companies like Clorox, Burt’s Bees, Dr. Axe, Magnolia, and Clickfunnels, and use Conversion Fanatics. **They can test anything:
A/B testing different website headlines, calls to action, FAQs, etc.
The ideal number of fields on your intake forms
Mobile vs. desktop optimization**
Tell them Marketing Over Coffee sent you at ConversionFanatics.com
JW Playing with NFC and getting the Golden Ticket butter dish
Chris scores on a 2TB HDD for $160 on Prime Day (sorry, I just looked, it's back up over $300)
John at Multi-Family Social in Napa and Friday in San Francisco
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In this Marketing Over Coffee:
In this episode learn about copywriting, design, client side vs. agency, and more!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Buhler Creative - is where he's at
Avoiding Extreme Beige
Going back to the Style Guide for a Refresh
Jungian Brand Archetypes
The 22 Immutable Laws of Marketing (and Branding)
All About The Brief
9:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com
John Blue asking about clients that show up with a process in mind
Delivering it for the first time: The two ways it can go off the tracks
Why it can't be shown early
16:18 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
After the brief
What's in your stack?
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Ashley asks where to start to get past the entry level position.
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In this Marketing Over Coffee:
In this episode learn about copywriting, design, client side vs. agency, and more!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Talking more art than science today
From the Linwood Grill to Island Oasis
Buhler Creative - Working as copywriter and designer
7:09 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com
Working in house do you get sick of having to stick with the same style of artwork?
What it's like taking work in house for a team of 15
Alec asks what role does the CD play in campaign creation and execution vs. coaching and mentoring?
14:54 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Do you know how a great team will do with a client at the start or is it a question mark?
Getting early agreement on the copy vs. the design
Part 2 next week!
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In this Marketing Over Coffee:
In this episode learn about NLP, Twitter Blue, WWDC, Generation Alpha and more!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
New Natural Language Processing Tools - Latest AI beats human copy
Twitter Blue Paid Service being tested in Australia and Canada
Twitter Super Follows - going beyond ad revenue?
7:43 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
WWDC - Built in VPN and Mail Privacy features
Why you should always provide images of value in every newsletter
More medical stuff in Watch OS8
Generation Alpha
Great Article on Ageism shared by Tom Fishburne in MarTech newsletter, Chris Wood sharing great stuff there
**15:17 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
My Tivo Died
Why housing construction costs have exploded and why the supply chain is such a mess
Salesforce Connections - WhatsApp Integration and pushing hard on CDP. Digital 360 supporting Marketing, Commerce and Experience Clouds
Chris is Live June 17th at http://www.prsanortheast.org
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In this Marketing Over Coffee:
In this episode learn about New Google Stuff, Amazon Sidewalk, Pride, and more!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Google Marketing Live 2021 Wrap Up
Is general traffic no longer worth chasing?
Declared blackout feature
7:16 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Amazon Sidewalk - is this the first mesh?
**13:11 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Intro to Search Console Review
For Pride Month you can do research at HRC.org
Chris is Live June 17th at http://www.prsanortheast.org
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In this Marketing Over Coffee:
In this episode learn about Reverse EFT, Data Apps, Skills to Stay Sharp and More!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Sean is VP of Product Marketing at ThoughtSpot
Stack and Flow
Adam Curry on Podcasting 2.0
"B.I. doesn't do anything."
You should be doing some SQL
**9:45 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Defining Data Apps
Reverse ETL
The Modern Marketing Data Workflow
19:17 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Not having to write all the data connectors
Leaving the Valley to return to Boston
How To Talk So Kids Will Listen
Giveaway of Tamsen Webster's New Book "Find Your Red Thread"
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In this Marketing Over Coffee:
In this episode learn about UTM Codes, The Death of Social Media, Amazon Prime Week and more!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
UTM 101
Android 12 at Google I/O and Marketing Platform on the 27th
Enhanced controls on Google Photos
6:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Mediavine sending FLoC IDs to SSPs for use in ad auctions. Twitter asking you not to turn off Ad Tracking.
Google's not concerned about death of the cookie... get ready to start buying ads
The End of Social Media?
SEO for Video Livestream
Amazon Prime Week - Big Smart Speakers?
**15:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Chris messing around with a keyboard, John raves about TourBox
TSA Travel Stats
Marketing Over Coffee is a Communicator Awards Winner!
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In this Marketing Over Coffee:
In this episode learn about Headless CMS, FloC, Text Campaigns and more!
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Brought to you by our sponsors: StackAdapt and Terminus
Courtney understands that the latest iOS update hurts apps with in-app advertising but asks if you can still retarget your own app users in Facebook Ads?
Marketing Land: Headless and Hybrid CMS
**7:21 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Learn more about programmatic
Wordpress to block FloC
Talking Ad Fraud on the latest In Ear Insights Podcast from Trust Insights
Am I FloCed
12:45 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Text Campaigns survey from Attentive
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Chris testing tentpole content
YouTube putting $100M in shorts
Video on SEO for Video from Trust Insights
Personalized Video pitch... without a personalized video. Chris invents Pitch Captcha
IBM Think - Global vs. Local Interpretability
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In this Marketing Over Coffee:
In this episode learn about Neurodiversity in Marketing and what the Data & Marketing Association is doing about it!
Direct L ink to File
Brought to you by our sponsors: StackAdapt and Terminus
What does the DMA do? How did Kate get there?
What is neurodiversity?
Link to the DMA Neurodiversity Workshops
**6:38 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
What needs to be done in the workplace to make workers more effective?
Why don't we let people perpare for interviews?
How has the pandemic affected the work towards neurodiversity?
Using Role Models
14:52 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Plans for the future
The Creative Data Academy
The Crown and TED Talks
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In this Marketing Over Coffee:
In this episode learn about the new edition of Chris' book!!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
AI for Marketers, Third Edition now available!
Trust Insights Network Analysis Case Study
**7:42 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Trusted AI
iOS 14.5 update, what does it break?
Google Page Experience is live
19:24 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
The new iPad and luggage tags
AirPods, Sony, Jabra, Bose, Shure - Jabra 75t wins.... but not perfect
Using a fake head to test speakers
Bionic 5k Finishers!
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In this Marketing Over Coffee:
In this episode learn about taking small and medium enterprises digital!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Previous Interview on Social Media and News Media Monitoring Platforms
His new book The Digital Pivot - Secrets of Online Marketing
Foreward by David Pogue
Why you're wasting your time with marketing if you haven't cleaned house
10:26 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Your Ego is Not Your Amigo
Digital to Analog is like Credit to Cash
Why you need to build your own platform
22:54 **StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
The role of PR in the pivot
The Three Regrets by Tenzin Kiyosaki
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In this Marketing Over Coffee:
In this episode learn about Interpretability, Compassion, Jabra Earphones, and more!!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Terminus
Rick Astley
Greylock Snow Day
Interpretability vs. Explainablility
**8:37 StackAdapt is the highest performing programmatic advertising platform, offering a multi-channel solution for native, display, video, connected TV and audio ads.With access to all the major exchanges and more than 55,000 publishers, StackAdapt offers robust targeting and measurement capabilities for independent agencies looking to accelerate campaign performance and customer acquisition.
Looking to elevate your digital ad campaigns with cutting-edge technology and machine learning? Learn more at stackadapt.com**
Google adding factors to their attribution model
Discord NSFW Server Designation - iOS block
14:13 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Fed Chairman on economy
Lead with Compassion-Based Communications - Mother's Day is Coming
Hall of Shame Pitches
Earphone showdown - AirPods, Sony, Jabra, Bose, Shure
Siri says next Apple event April 20
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In this Marketing Over Coffee:
In this episode Vitaly Pecherskiy brings us up to speed on programmtic advertising and more!!
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Brought to you by our sponsor: Terminus
When we last talked with Vitaly it was all about native advertising, now it's multi-channel
Working with a Demand Side Platform (DSP)
Creative team going from 1 to 14 in 2 years, and expected to double again in six months
9:11 Marketing Over Coffee is sponsored by Terminus - the marketing platform for efficient revenue growth. Terminus is changing the way marketing and sales teams work together, helping them achieve amazing results like 313% ROI, 60% more meetings booked, and a 40% decrease in acquisition costs. The platform puts crucial customer data in the hands of all revenue teams so they can target, win, and retain their most important accounts. Learn more at terminus.com/moc.
Contextual vs. Segmentation
Setup vs. Performance
The explosion in connected TV ads
Going from 50-275 Employees over 4 years
Follow up with Vitaly on LinkedIn, his site, or visit StackAdapt
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In this Marketing Over Coffee:
In this episode The CTTO, Server Side Tracking, Skincare, and more!!
Direct Link to File
Brought to you by our sponsors: Upfluence and CXL
Nerf Chief TikTok Officer
Corporate Cloud Spending Surges Past On Premises Spend
6:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Tracking Marketing Salaries
TMobile working with Google to roll out Messages with RCS
What's your server side tagging strategy?
13:12 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL
Simo Ahava on Facebook Conversions in GA4
15 Habits from Highly Effective Data Scientists
Makeup and Pants are out, Skincare is in, Healthcare hospitality, dine in all on the rise
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In this Marketing Over Coffee:
In this episode Josh Cohen brings us up to date on video and more!!
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Brought to you by our sponsors: CXL and Upfluence
Covering what is now called "The Creator Economy"
When Felicia Day changed the game, and then YouTube started paying creators and ran the table.
Creating The Streamy Awards
7:56 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL
The rest of the ecosystem beyond YouTube
SnapChat paying out a million a day, Tik Tok pledging a billion, Instagram Shopify
JellySmack
YouTube is also OTT, and is paying out billions annually.
14:32 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
It's also about the toolkit, TikTok has changed the game with powerful editing tools
Keep Your Eye on YouTube Shorts
The importance of being the easiest place to get content in the network
Gospel Stats
YouTube Education
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In this Marketing Over Coffee:
In this episode Apocookielypse, Death of 1 to 1, Summer Surge and more!!
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Brought to you by our sponsors: Upfluence and LinkedIn
Daniel Johnson Jr. asks "What tech will replace cookies for Google?"
The death of 1 to 1 Marketing?
Brand is the true inbound marketing
Pandemic's Impact on Email
7:06 - 8:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Will the Economy Rebound in July?
Sector Indicators
AMP for Email - Why it's bad, and yet some still use it (gmail, mail.ru, Yahoo).
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In this Marketing Over Coffee:
In this episode Women's History Month, Podcast Pitfalls, Peloton, and more!!
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Brought to you by our sponsors: Upfluence and Uber for Business
International Women's Day Monday March 8, 2021 and this is Women's History Month
Image courtesy of Catherine and Sarah Satrun – please buy a print here.
Michelle Obama's Becoming
The questions not to ask
7:20 - 8:50 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Not everyone wants or needs to share all their stories
It's all about interview prep
What is up with Mr. Potato Head and Mr. Coffee?
BK Trolls it Their Way
17:25 - 18:57 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more.
R.I.P. Fry's
ifixit France Repairability Standards
Assuming Family
Peloton on SNL
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In this Marketing Over Coffee:
In this episode Twitter Spaces, Non-Fungible Tokens, Dark Traffic, and more!!
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Brought to you by our sponsors: Upfluence and LinkedIn
Twitter Spaces are here!
What's working on Instagram? Where Can I Get the Slides.com
7:05 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
My Heritage AI Deep Fakes
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What's up with RCS for Android?
Non Fungible Tokens - NFT
19:39 - 21:37 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Don't Ignore Your Dark Traffic
Will ads get worse? Check your recent ad activity.
Chipotle uses digital to thrive
Roasting Coffee with a Popcorn Popper
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In this Marketing Over Coffee:
In this episode Jason Falls talks about Winfluence - Reframing Influencer Marketing To Ignite Your Brand, and more!!
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Brought to you by our sponsors: Upfluence and CXL
Last time we talked it was about No Bullshit Social Media
It's Influence Marketing, not Influencer Marketing
7:51 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
The Duck Lips Peace Sign Influencers
It's not one and done
17:30 Every instructor CXL uses is the absolute best in the world at what they do. Names like Simo Ahava, Momoko Price, Paul Boag, Andy Crestodina, the list goes on and on. These folks are the top practitioners in their respective fields. If you’re looking to take your marketing to the next level check out CXL
Buffalo Trace Bourbon and Over The Fire Cooking
Buy this book for the Winfluence Priority Scorecard and the Winfluence Success Scorecard
Peaky Blinders, and the Harmon Room
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In this Marketing Over Coffee:
In this episode Australian News, Social Media as Donut, How Google Searches, and more!!
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Brought to you by our sponsors: Upfluence and Uber for Business
Google having to pay to access Australian News, Facebook unfriends Australia
Edison's Twitter Before and After Trump #SocialHabit
Social Media is bad for society
6:48 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Hubspot Acquires The Hustle (1.5 million subscribers daily)
Twitter Acquires Revue
How Google Searches - one in 65,355
14:35 - 16:04 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more.
Doing your technical SEO to keep Google happy
SEO by the Sea Bill Slawski, Content Stategy Collective, Jeff Coyle from MarketMuse
Epic Settles Case against Fortnite cheater
Keyboard fans - history of the 10 key
Pimpmykeyboard.com
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In this Marketing Over Coffee:
In this Episode, Pandemic Pivot, Green Apple, Wowing to Life and More!!
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Brought to you by our sponsors: Upfluence and LinkedIn
Green Apple and Root Beer!
Primarily B2B but also ecommerce at MONIN.com
The Iconic Bottle
Stasha's Path to MONIN from Chicago Agency and Corona!
7:00 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Retooling for hand sanitizer - watch the video!
Supporting school communities
14:16 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The three customer segments int the foodservice market
What's the marketing mix?
How to replace trade shows?
Don't how and idea to death, wow it to life.
Watching during lockdown: Nike Shoe Dog, Ted Lasso
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In this Marketing Over Coffee:
In this episode, Memestock, the Big Game, Attribution, Jingles, and more!!
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Gamestop is the first Memestock
Prep for Big Football Thing Post Mortem
8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Changing Attribution Models
Elon Musk in Clubhouse
14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more.
Jingles
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Boiled Down Social Media Demographics
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
In this episode, Structured Data, Razer Masks, Text Us, and more!!
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Brought to you by our sponsors: Upfluence and Uber for Business
Webmaster Roundtable where to put structured data?
Google Question Hub
CES - Razer doing masks and Gamer Chair with built in 60 in screen
8:45 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Remember when people used to get the flu?
Get on the MoC Member List - Send a text to: 1-617-812-5494
Chris' Picks from the R Conference
14:20 - 15:59 Right now, Uber for Business is offering companies a $50 voucher credit when you spend your first $200 with vouchers. Go to Uber.com/moc to learn more.
DS 101 Course and AI for Marketers new edition
Bethesda doing an Indiana Jones Game, Lucasfilm Games Returns
MarketingProfs Career Day
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
In this episode learn about SmartHub Customer Data Platforms (CDP), Agility of Decisioning, and more!
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Brought to you by our sponsors: Upfluence and MarketingProfs Career Day
Vijay is Co-Founder & CEO at Blueshift
Walmart, Groupon and Beginning by watching CX change
The mistake is thinking about channels instead of CX
Where does CDP fit in with the rest of the martech stack?
Agility of Data Access, Agility of Decisioning
15:28 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
At what size does a company start to think about a CDP?
AI recommendations, realtime engagement, scaling across channels
23:33 MarketingProfs Career Day
- Learn directly from LinkedIn experts and employees how to create the ideal profile and how to put the world’s largest professional network to work for you
- You’ll get a template for creating the most impactful story of you that’s ever been told.
- And you’ll learn to put science to work for you to motivate to actually do the things you’ve been procrastinating like: updating your resume, revising your LInkedIn profile, and actually applying for that job.
Whether you’re actively applying for a job or just want to have these resources in your back pocket, you’ll want to check out Career Day on January 22. If you can't make it live registering will get you access to the recorded sessions for a limited time. Learn more at mprofs.com/careercoffee
Working the Over The Top (OTT) Video Channel
What is Smart Hub CDP?
Putting your data to work or putting your data to sleep?
What's the impact of the pandemic been?
Atlas of Imaginary Places, A Gentleman in Moscow, Money Heist, Brad Meltzer's Ordinary People Change the World
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In this Marketing Over Coffee:
In this episode, privacy, Clubhouse, strafe/jump/shoot, and more!
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Google killing device identifiers
Google Passages Indexing
6:43 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Clubhouse - Interesting, appointment media, but the spam is a bit thick
Ron Ploof on Non Derivative
AIVA Music
Pinterest Improves CTR
14:44 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Call for Code for Racial Injustice
LinkedIn Events
When will events start back up?
Mandalorian, Karate Kid
Chris got an iPad, I played Fortnite
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
Lauren Dragan has reviewed thousands of headphones. What do buyers need to know?
Direct Link to File
Brought to you by our sponsors: Netsuite and Trust Insights
Enter the Dragan - Understanding both music and audio production
Lauren reviews Headphones at Wirecutter
She's also on panels for USB microphones, bluetooth speakers, and more.
The Christmas of True Wireless (but do you need it for work, fun, or both?)
What are your fave test tracks?
10:23 - 11:31 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
The most common problem with DJ headphones
The future of custom fit?
Diagram of Sound Spectrum
20:44 - 21:04 Trust Insights can help you with all your marketing analytics including GA4 Prep
Jabra Elite 75T
What to look for in noise cancellation
Sony EQ settings from Lauren
Green guilt for throwaway earbuds - How to make earbuds last longer
Deals page
The Audio Engineering Society
Connect @LaurenDragan
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In this Marketing Over Coffee:
We put a bow on this year and kick it to the curb.
Direct Link to File
Brought to you by our sponsors: Upfluence and Blueshift
What's the deal with this year?
Smart people working together like never before, but we didn't start the fire.
Separating innumeracy from those who can handle data
10:03 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Rise of the QR code and one touch restaurant reorder
The 12 Days of Data
Laugh, Learn, and Love
16:20 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
Santa, bring us the gear!
Get Measure for your iPhone
Apple AirPods Max
The StephenKingVerse
WoW w Diablo? And Apple One
Run the Scenarios
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
Learn about Marketing Via Navigation, Advertising, Partnerships, and more!
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Brought to you by our sponsors: Blueshift and LinkedIn
The path to Waze - media, content, technology
Why it all comes back to psychology
8:15 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
Will they ever merge with Google Maps?
The impact of Covid-19
How to market with Waze - Waze Local Starter
How do partnerships work?
19:58 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Waze for Good
Map editors and the rest of the community
What's your car pick?
Map Editors and the Global Champs
Scrubs - Fake Doctors, Real Friends
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
Learn about Message Platforms, Click Traps, Negative SEO, and more!
Direct Link to File
Brought to you by our sponsors: Blueshift and NetSuite by Oracle
Salesforce buys Slack for $27.7B
Discord Rising and Galactus smoked by 15 million on Fortnite
7:17 - 8:17 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
K shaped recovery, 1500 spend pattern
YouTube Analytics and Audio Library
Knowing the Garage Band Library
Check out Trust Insights Streaming the Marketing Over Coffee Behind the Scenes!
Holiday shopping grows
SoFi Stadium is a 5G arena
18:10 - 19:30 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
Oracle - Seven Actions Businesses Need to Take Now
Chris Dope Slap
The Click Trap
Negative SEO Attacks
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
Hear About Marketing America's Beloved Craft Soda Brand
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Brought to you by our sponsors: Upfluence and LinkedIn
Maisie Chan Antoniello is VP of Marketing at Jones Soda
From Frito Lay to Starbucks
Green Apple and new flavors for 2021
The Vote Campaign
7:20 - 8:30 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
Tony Hawk Returns
Messages of Hope and Unsung Heroes Campaigns
Working in the age of Covid
Lemoncocco
16:25 – 18:05 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
2021 Automation strategy
Going all in on B2C and owning the direct relationship
Going International
The Office, Enola Holmes, The Mandolorian
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In this Marketing Over Coffee:
Learn about Innumeracy, BERT, New Macs, and more!
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Brought to you by our sponsors: Blueshift and NetSuite by Oracle
Elections Prove Americans Still Bad at Math
Power Tests
Microsoft Clarity - Find the Rage Clicks!
Confirming BERT - Google is using Deep Rank
Google Passages
9:00 - 10:00 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
New Macs
13:49 - 14:20 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need.
Go to Theragun.com/moc and get your Gen 4 Theragun TODAY.
California CCPA 2.0
17:50 - 18:50 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
Workfront Acquisition
Trust Insights GA4 Prep
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In this Marketing Over Coffee:
Learn about Seth's latest book!
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Brought to you by our sponsors: Blueshift and LinkedIn
Get your copy of The Practice - Shipping Creative Work
What it takes to trust yourself
Bringing humanity to work
Curiosity solves the artistic problem
8:41 - 9:51 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patente AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
What is quality?
The audience does not want authenticity - they sign up for the best version
Fighting the Resistance
Commitment to a Practice as opposed to a guarantee
The Power Broker and the room.
Jerry Colonna, Fred Wilson, Brad Feld
23:16 – 24:55 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Obligation
How to make virtual events more effective
Taking School virtual
Why a book?
Christian McBride at The Blue Note
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In this Marketing Over Coffee:
Learn about the New Google Analytics, New Software, New Mics, and more!
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Brought to you by our sponsors: Blueshift and Theragun
Google Analytics 4 has arrived to change everything!
7:33 - 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
ahrefs new free SEO features
14:57 - 16:10 Theragun is the handheld percussive therapy device that releases your deepest muscle tension using a scientifically-calibrated combination of depth, speed, and power. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need.
Go to Theragun.com/moc and get your Gen 4 Theragun TODAY.
New Shure mic, Chris' Bose NC Earbuds unboxing video
Samsung has it's own DSP with over 50M Smart TVs
Tom Webster as DJ on Spotify with Anchor
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In this Marketing Over Coffee:
Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations!
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Brought to you by our sponsors: Upfluence and Blueshift
After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class
The three pillars of hook points
USP vs. Hooks - Warby Parker, InstaCart, Disney
Multiple hook points and refreshing them
The Amazon Hooks
8:59 With Upfluence, marketers can triple the number of influencers they work with and run campaigns in half the time. From finding influencers and contacting them, to keeping track of collaborations and measuring results, Upfluence really covers all your bases.
Get your free software demo to find out how Upfluence can help your brand at https://get.upfluence.com/moc.
The movie trailer's trailer
PCM - The Process Communication Model - Check out the previous interview.
Pixar and PCM
16:46 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results. For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
Memecards and subverting expectations
The power in explaining someone's problem better than they can.
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In this Marketing Over Coffee:
Learn about Cinematic Virtual Events, Segments, and The Value of Live!
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Brought to you by our sponsors: NetSuite and LinkedIn
7th Edition of The New Rules of Marketing and PR - 7th Edition
Switching to virtual keynotes - switching from theatric to cinematic
The new book: Standout Virtual Events: How To Create An Expericence Your Audience Will Love
11:24 - 12:38 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
Building everything around segments
Black Violin Live
Fanocracy
18:36 - 20:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
You Ask I Answer and So What? both on LinkedIn!
How Tony Robbins rebuilt virtual from the ground up - What David's been doing as part of Virtual Business Mastery
The value of live - no recordings
The power of breakouts
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In this Marketing Over Coffee:
Learn about Content Velocity, Google Indexing API, the latest gear and more!
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Brought to you by our sponsors: Blueshift and LinkedIn
Republishing explodes
Measuring your competitors by Content Velocity
Crawl budget going down?
Google Indexing API
9:18 Blueshift is making it easier than ever for marketers to use AI themselves to grow their business.
Blueshift’s SmartHub CDP uses patented AI to drive timely, relevant experiences across every channel, all while saving marketers significant time and driving incredible results.
For MoC listeners: Blueshift is offering their “Ultimate Guide to AI Marketing” for free at blueshift.com/moc
Instagram 10th annversary
15:04 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Prime Day
Apple launch
John's new Keyboardio Atrius and Chris' new Bose Earphones
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In this Marketing Over Coffee:
Learn about Podcasting, Collaborative Audio, Video, and more!
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Brought to you by our sponsor: LinkedIn
How he started at SquadCast with co-founder and technical lead Zach Moreno
From accounting firm and CPA to entrepreneurial life
8:57 - 10:48 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Why video was always in the original plan
And then the pandemic hit...
What podcasts does the podcast guy like?
Talking Sopranos
Connect with Rockwell here: Squadcast.FM
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In this Marketing Over Coffee:
Learn about Predictive Analytics, VR Events, Holiday Gaming, and more!
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Brought to you by our sponsors: Direct Mail and LinkedIn
Predictive - Where's the cheese?
Why predictive has been destroyed this year
The all online holiday season?
7:57 - 9:16 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC
INBOUND with top notch virtual event experience
VR for Events?
Microsoft buys Bethesda
Will PS5 rule the holiday with Miles Morales?
Getting out of the fishbowl with organic search
The Trust Insights 11 Point Google Analytics Checklist
We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Instagram Reels
Bose Noise Reduction Earbuds
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This is a bonus episode, Chris is presenting at Hubspot INBOUND this week
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Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register
Christopher Penn of Trust Insights and John Wall
5 Applications of Artificial Intelligence to Marketing
- Text Mining - Cheese Report
- Network Graphing - Influencer Identification
- Data Clustering - Attack and Defend list of SEO terms
- Driver Analysis - Attribution - which marketing campaigns are working?
- Predictive analytics - Coronavirus has not helped this
Check out other MoC Hubspot interviews! Kip Bodnar, Scott Brinker and John Dick
We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
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In this Marketing Over Coffee:
Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more!
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Brought to you by our sponsors: NetSuite and LinkedIn
ThoughtSpot - Leading Product Marketing
The real estate market is on fire
Productivity is up
8:42 - 9:54 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get a Tour Now!
Asana Filing!
Google Slides to manage a Product Launch
16:34 - 18:30 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Maximizing your LinkedIn Profile from Trust Insights
ABM - Microsites with unique content
Select accounts versus Enterprise accounts
Connect with Sean on LinkedIn and Twitter
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In this Marketing Over Coffee:
Learn about Attribution, Pumpkin Spice, Flying Planes, and more!
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Brought to you by our sponsors: Otis and LinkedIn
Attribution and the Digital Customer Journey!
Shapley Game Theory vs. Markov Chains vs. Propensity score matching
7:05 - 8:57 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
What happens when you find out your favorite campaign isn't the best?
Core Web Vitals
Pumpkin Spice is back
17:13 - 18:46 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Amazon Halo and Halo Band
Microsoft Flight Simulator 2020
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In this Marketing Over Coffee:
Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more!
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Brought to you by our sponsors: NetSuite and Direct Mail
Check out all the video at Collaborate Global
Originally created to address sustainability
Reimagining the Launch of the Aston Martin DBX
Scripting for the Extended Reality Environment
7:51 - 8:58 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now
Studio in a box to make offsite work
Using VR to bring a remote guest on set
Picture in picture to make set "monitors"
Up to 20 boxes out and pre-recording creates infinite possibility
14:16 - 15:27 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC
Message and the power of the storyboard
Timeframes - to build, and the ability now to not have to cram it all into 1-3 days
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In this Marketing Over Coffee:
Learn about Data Clustering, Search Console Beta, Retargeting, and more!
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Brought to you by our sponsors: LinkedIn and Otis
Data Clustering - Attack/Defend, search clusters
Feature Selection / Dimension Reduction
New Search Console Insights (closed) Beta
- Best content
- How's new content doing
- How do people discover your content
- Your top and trending queries in Google Search
- What other sites link to your articles and content
7:33 - 9:19 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
TI Free Course - Optimizing your LinkedIn profile
Having an SEO QA Process
RankMath
Twitter API v2
Microsoft or Oracle to buy TicTok?
Instagram Reels
16:32 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
Small businesses can charge for online events via FB Pages (Apple still takes their cut)
Great Hubspot Article on Retargeting
Just Eat (Merger with GrubHub in June when Uber deal failed) wants to leave the Gig Economy Behind
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In this Marketing Over Coffee:
Learn about Finding Influencers, Perturbation, Dongles, and more!
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Brought to you by our sponsors: LinkedIn and Otis
Machine Learning for Network Graphing
The 3 Broad Use Cases
8:55 - 11:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Perturbation - cheese for dogs
Gear watch - Chris' Phone gaming fan and battery
16:18 - 18:08 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
DongleQuest
Edison on where music is found
Slack Universe vs. Discord
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In this Marketing Over Coffee:
We're joined by Park Howell, The World's Most Industrious Storyteller!
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Brought to you by our sponsors: NetSuite and Otis.
The book is Brand Bewitchery
Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs
Where'd the industrious tagline come from?
ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas.
8:45 - 9:53 Smart companies run on NetSuite by Oracle – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now
A single individual, a special moment in time, that changes their world
5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha!
18:25 - 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now!
10 Step Story Cycle System
Business of Story .com
Apple's Underdogs and Underdogs Work from Home
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In this Marketing Over Coffee:
Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more!
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Brought to you by our sponsors: Direct Mail and LinkedIn.
Smart Studio Light
AI Project #1 - Text Mining and Natural Language Processing - scanning millions of chats per day
7:14 - 8:41 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC
GPT3
13:38 - 15:24 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
John's Keyboard Tester, Chris Carbon Dioxide Tester
Weav Run
Icelandic Phone Screaming
Trust Insights LinkedIn Profile Tune Up Webinar
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In this Marketing Over Coffee:
A Special Interview with Kelly Gillease!
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Brought to you by our sponsors: Azlo and NetSuite
Kelly on LinkedIn and Twitter
What is NerdWallet?
From Economics to Performance Marketing
Going from a team of 20 to 45
5:46 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC
How does sales fit in? Product Marketing?
What key stats do you watch?
Return on ad spend versus brand recall
Multi-touch attribution
13:25 Smart companies run on NetSuite by Oracle - the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more - everything you need - all in one place. Get your free guide - Seven Actions Businesses Need to Take Now
In house analytics and marketing technology
Adjusting to Covid-19 in Q2 - rising to the challenge
OTT going crazy during shutdown
Hamilton!
Looking back on 2008 and 2001
Why you have to do both performance and brand marketing
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In this Marketing Over Coffee:
Learn about Facebook Boycott, Haptic Devices, ABM, and more!
Direct Link to File
Brought to you by our sponsors: Direct Mail and Azlo
Fireworks Injuries and Korean Spicy Pickles
FB Ad Protest and independent audit results
India bans TikTok and WeChat. US ban?
7:50 Create and send great looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. https://directmailmac.com/MOC
NY Times pulls out of Apple News
Tweak for structured data for video in Google Search Console
Demandbase acquisition of Engagio
The future of ABM
Amazon Echo Loop, Drop ADV Gamer, Woojer, Biodegradable Aerosoft Pellets, Etymotic Earphone deal on Amazon
20:14 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC
Monetize your "audience" - try affiliate programs
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In this Marketing Over Coffee:
Learn About Doing Business in Asia with Steve McGinnes
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Brought to you by our sponsors: Azlo and Trust Insights
Trillions of dollars of mistakes have gone into this book!
How a 3 day trip turned into 15 years
Putting people first
Performance is variable but character is timeless
Change your view from quarterly to human history
11:07 - 12:58 Azlo is a FREE business checking account with invoicing, bill pay, money transfers, NO minimum balance, and NO fees. Sign up now at Azlo.com/MOC
Russia is a lot more like Asia than it's like Europe or the United States?
The impact of Covid on Singapore
When the benign dictatorship gets better results
25:03 Check out the Trust Insights Google Analytics and Google Tag Manager 11 Point Checkup! For just $500 get your report to see what needs to be done so that Google Analytics can start working for you!
Why nepotism is a better bet when you take a long term view
Watching the Marlboro Man fail in China
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In this Marketing Over Coffee:
We're on Summer Break but Christopher Lochhead offered to share his interview with Rick Bennett!
Direct Link to File
Brought to you by our sponsors: WordStream and Klaviyo
Marketing that causes emergency board meetings and CEO firings at my competitors
He tests 20 ideas a day on Facebook
“What I do is not politically correct, it’s tough to find CEOs who have the guts to do what I do…. Ads that attack like speed crazed wolverines”
Ellison’s Law: You're not allowed to say anything that one of your competitors could say.
Demoralize the generals, inspire your investors, employees are motivated, customers know they have a winner, your sales force is confident
God Hates Cowards
Learning the most from your losses is not entirely true
Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
“Marketing is too important to be left to the marketing department”
Where startups go to die
42:24 "None of that exists, not a fuckin' none of it"
Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Chateau de Neuf Super Ding Dong
Marc Benioff is Larry with a conscience
11 Point Google Analytics Checklist - Get Checked!
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In this Marketing Over Coffee:
Learn about Crisis Comms, Search Console, Portrait TVs, and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Klaviyo
The Story John Refuses to Talk About
Why Crisis Comms Has to Be Hands On
Boston Dynamics Robot for $74.5k
Why Search Console and GA don't match
7:40 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
GA not using bounce rate for rankings
Pairwise comparison of documents for ranking purposes
Limit Social Posts to once a day on LinkedIn?
Video games shine in economic downturn
16:21 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Samsung Sero TV 43in rotating TV that syncs to your phone
$300 keyboard for your iPad?
iPhone 12
How to pitch MoC, why to sponsor MoC
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In this Marketing Over Coffee:
Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst!
Direct Link to File
Brought to you by our sponsors:LinkedIn and Klaviyo
The 5 Techniques to change someone's mind
Not Pushing, but removing the obstacles to change
Reactance and the freedom of choice
Changing it up with the case studies
The power of the menu
9:41 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Reducing the distance
Confirmation bias
Asking for less
17:22 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Eliminating risk is not the same thing as eliminating uncertainty
Overcoming switching costs
The cost benefit timing gap
Going through times of tremendous stress are actually change opportunities
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In this Marketing Over Coffee:
Learn about Social Network Fact Checking, Marketing Myths, AuxParty and more!
Direct Link to File
Brought to you by our sponsors: WordStream and Klaviyo
Google Discovery Ads
YouTube paid accounts and Storefronts for Facebook
Fact Checking on Twitter and YouTube
Link in Bio for Instagram - WhereCanIGetTheSlides.com
7:56 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
Dispelling marketing urban myths like duplicate content
Math for Marketers
14:18 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Rise of the hybrid event! - Dmexco - Ad Tech's Biggest Event, coming in Germany
Marketing Jobs not slowing down
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Starter version of the game Pandemic
Could AuxParty be the Turntable.fm return?
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In this Marketing Over Coffee:
Learn about Social Fresh X, TikTok, Patron, and more!
Direct Link to File
Brought to you by our sponsors: WordStream and Shippo
Social Fresh X June 3rd-5th!
Using Hopin
The challenge of shifting gears to virtual
6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
Maintaining creativity and motivation
Rand Fishkin, Hint Water
Guy Kawasaki and The Art of Perserverance
Patron Virtual Cocktails
14:33-15:55 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee!
Tick Tok - 350 Million added in Q1
Hybrid Events
What's on the gear list? AirPods and ZMURL
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In this Marketing Over Coffee:
Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Klaviyo
The Getty Images and iStock Brands - Visual Content Providers
Mark Case Scenes of London on LinkedIn
Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand
13:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How marketing has changed in the past 12 years - Switching from single responsibility to matrix
22:46 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Data Science to accelerate the business
Customer triangulation
Classic Jazz with Buddy Rich and Miles Davis, 1775: A Good Year for a Revolution
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In this Marketing Over Coffee:
Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and WordStream
IBM Think 2020 - Quantum Computing, Neurosymbolic AI, and not as Awkweird!
7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Amazon Pandemic Response
Trust Insights Report on Social Media Trends
Sprint is now T-Mobile
Twitter says work from home permanently
Chris Video on Lighting and Cameras for Virtual Meetings
Room Rater on Twitter
Google Core Update
19:00 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
Virtual Kitchens and Pasquale's Pizza
Email List Decay
Apple Over Ear Headphones and AirPods X - End of Beats?
Hamilton on Disney+ (over a year early)
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In this Marketing Over Coffee:
Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more!
Direct Link to File
Brought to you by our sponsors: WordStream and Shippo
He's the author of The Context Marketing Revolution
His role at Salesforce.com
What does it take to break through the noise?
Effective marketers are 96X better at delivering results
Media environments dictate human behavior and decisions making more than anything else
Dawn of the infinite media era
6:43 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
Mapping out the customer experience
Mercedes Benz vs. Tesla
How the CXO or CGO is part of the marketing transformation
Focusing on the emotional aspects of the customer journey
15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL - for FREE! A $700 value! Visit GoShippo.com/Coffee!
Using triggers on the customer journey
Controlling the onboarding process
Segments and Personas - Milennial vs. Baby Boomers, B2B vs B2C
The culture itself has changed - it's not about demographics, it's global. Expectations have changed across the board.
Journey lentgh is the measure of risk, nothing else
The arguement against ROI
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In this Marketing Over Coffee:
Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Klaviyo
Studio.Twitter.com
Talking with Jay Baer on In-Ear Insights - reset all your thinking as of March 8th
What verticals have been hit hardest
6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
YAIA Videos on LinkedIn
Virtual Event Explosion
Google Meet Grid View
Zoom Dominates
13:54 Email marketing is one of Klaviyo’s core offerings - when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee
Evanesence Quarentine Video Shoot
BadSeed Tech
Virtual Upfronts?
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In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!
Direct Link to File
Brought to you by our sponsors: WordStream and LinkedIn
Where did Category Design and the book Play Bigger come from?
The book led to the creation of Category Design Advisors
Unscaled - how world changing technologies are taking apart scaled up industries.
Can the existing system adapt or does it have to be disrupted?
Health Assurance - doing the work before people are sick
6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
What if we had all the IoT health data?
The economics of it all
13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The rise of telehealth
Shift to online education
The History of IBM
Echoes of the 1890-1910 Era
Past Category Design Interviews: Play Bigger, Niche Down
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In this Marketing Over Coffee:
Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!
Direct Link to File
Brought to you by our sponsor: TrustInsights
Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream
When do you reach a point where you need to add a tool to manage your ad campaigns?
The seven tasks you need to focus on every week
What level of spend triggers the need for a tool?
7:46 Join the Trust Insights Analytics for Marketers Slack Group!
Smart bidding vs. Manual bidding
WordStream Covid-19 Resource Page
Impact of the pandemic
25% searches are "never before"
Services are back in style
The fallacy of sitcom apartments
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In this Marketing Over Coffee:
A special encore with Simon Sinek!
Direct Link to File
Brought to you by our sponsor: LinkedIn
Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last
Speaking at TED
It's not the people, it's the environment
Dealing with layoffs
Be the leaders you want to see
The brain chemistry behind it
Turn the Ship Around by Capt. David Marquet
17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Money vs. Time
The problem with social media
Making stuff for the person consuming it - you don't need to force people
Looping it back to great marketing
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In this Marketing Over Coffee:
Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more!
Direct Link to File
Brought to you by our sponsor: LinkedIn
John donates to Snopes
The fed buying securities?
For small businesses and freelancers check out the Payroll Protection Plan
Google Ads Grant as credit to accounts in good standing
Adobe Small Business Relief
6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
PESO Model Certification
All I wanna do is Zooma Zoom Zoom Zoom
Work from Home Tips
Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light
Eating too well from staying at home, 100 push up challenge
CAC is the new rent
The public has caught on to fake reviews
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In this Marketing Over Coffee:
Learn about the state of Media Monitoring Sofware, AI, Fake News and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and LinkedIn
The 2020 Media Monitoring Buyers Guide
What made you write the report?
What are the key features of Media Monitoring Software?
The transition from clippings to business intelligence with internal and external data sources
Quality of the data inputs
8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Protecting the brand when the generated content is beyond the human ability to consume it all
Reccomendation Engines vs. Natural Language Processing (NLP)
Tracking message penetration
AI vs. Fake News
17:30 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Case study - tracking climate change opinions by country
The secret to rapidly training your model
The legal fight to stop TV scanning
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In this Marketing Over Coffee:
Learn about International Women's Day, Clearview, Ryan Reynolds and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
Celebrating International Women's Month with Katie Robbert
International Women's Day is over 100 years old!
Unilever achieves gender balance in management globally
Beta Access to Clearview is disturbing
7:32 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Some totally ridiculous You Ask I Answer from listeners on gender in the workplace
16:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Popeye's names Gut Miami agency of record
Ryan Reynolds: Master Marketer
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In this Marketing Over Coffee:
Learn about BIMI, Going Cashierless, and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and Express VPN
Talking about Covid-19 data
Event Cancellations - starting with SXSW and THINK
Amazon and Microsoft stepping up to help local businesses
Brands can pay to Trend on Reddit - 70% of users welcome brands
6:41 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Join the Trust Insights Analytics for Marketers Group
BIMI Email marketing sender validation
Amazon wants other retailers to go cashierless with Just Walk Out Technology
15:30 - 18:10 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Opt Out Tools from Katie
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In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and ahrefs
That time Lochhead destroyed my marketing department (previous interview)
Niche Down (previous interview)
Lochhead on Marketing (his podcast)
Interview with DEA guys
Niche Design - the leader in Dialog Podcasts
The state of Podcasting
8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Data Flywheel
Netflix uses their Data Flywheel to double their hit rate
Build Platforms Not Products
17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Data exchange as part of the customer/vendor relationship
Looking at the US elections through the Marketing lens
The biggest mistake in the history of marketing
How the democrats could fix their marketing problem
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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In this Marketing Over Coffee:
Learn about PESO, marketing analytics, content scanning and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and Express VPN
Where Spin Sucks started and why didn't they ever give up on it?
The Spin Sucks Academy
The PESO Model
6:19 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Chris' YAIA from this week on running data analysis against data exported from ahrefs
Starting with Owned
On to Social Curation Next
Using a Machine Learning Content Scanner
What's the latest in paid?
Where does "old" PR fit into the new model?
Rolling out PESO at Syracuse
The two magic points of PESO
15:59 - 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Where do you start with metrics?
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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In this Marketing Over Coffee:
Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and LinkedIn
Google Weather Map looking stormy
Blocking to win the media scrape battle but losing the smart speaker war
Amazon and Google losing ground in the smart speaker war? Not exactly.
Buying via Text Message not working yet for WalMart - losing $15k/year/member
7:57 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
FB offsite data deleter Facebook $550M settlement over facial recognition
WP Engine local connect
As we mentioned Quora last time: New features, Advanced Match and Conversion Windows
Corona virus cancelling shows
16:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Google ends free WiFi at Indian rail stations, the competition has come down to meet the price
Chris cuts the cord
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
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In this Marketing Over Coffee:
Learn about Content as a Service to Your Customers
Direct Link to File
Brought to you by our sponsors: ahrefs and ExpressVPN.com
Deluxe
Small Business Revolution on Hulu
Betting on content to stretch your spend 12X
6:38 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
How Ty Pennington got in the mix (previous interview with Ty)
Not advertising at prospects, but working with them
13:44 - 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
Getting up to 14X the ad spend
Transitioning a 100 year old brand from "the check company" to a marketing services provider
Off to Fredonia, NY
Feeding the entire content machine
Learn more at SmallBusinessRevolution.org
AmandaKBrinkman on Twitter and Instagram
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In this Marketing Over Coffee:
Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and LinkedIn
Superb Owl Ads - Smaht Pahk! Groundhog Day and Wal-Mart
On lumpy political data
Jumpshot out of business
6:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Google's YouTube data studio dashboard - also check out Chris' Webinar - Google Data Studio Master Class "Best Time to Post"
Remembering Clayton Christensen, his book: The Innovator's Dilemma
Kelsey asked about Quora Ads
13:21 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Disney+ 28.6M in first 3 months
John Blue asks: Has CCPA affected any Google Analytics reports we use?
Chris at Agorapulse Social Summit
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In this Marketing Over Coffee:
Learn about Simon's Newest Book!
Direct Link to File
Brought to you by our sponsors: ahrefs and ExpressVPN
Past interviews: Start With Why, Leaders Eat Last, Together Is Better
The autobiographical journey
Losing Your Passion
Having trust betrayed
The Game of Business is Infinite
Why cause driven is not the same as corporate social responsibility
9:51 - 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC
What skills does the CEO need? It's time for the Chief Vision Officer (CVO)
17:36 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
How to use ahrefs
Learning about teammates from Navy Seals
Ethical Fading and Euphemisms
Alan Mullaly dealing with transparency at Ford
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In this Marketing Over Coffee:
Learn about Oculus Quest, NLP, TikTok and more!
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Chris gets the Oculus Quest for testing
Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber
2 out of 3 don't measure, 80% will give up on personalization - citizen data science is dead?
8:11 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
The Martech Landscape goes Crowdsource
Natural Language Processing
Chrome support for cookies ends by 2022
Running your own Matomo.org Web Analytics
14:34 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Google 2020 Core update
Fresh Data on TikTok
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In this Marketing Over Coffee:
Learn how to grow your own Fanocracy!
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Brought to you by our sponsors: ahrefs and ManyChat
Fanocracy now available on Amazon
Past DMS Interviews
The fans of Comic-Con
Why you have to let the fans run with it
How fan fiction keeps the franchise top of mind
Separating the art from the artist
11:28 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Haggerty Insurance working for Antique and Specialty Car Fans
The Neuroscience of Fandom
Tribes and proximity
IMPACT Sales and Marketing Summit
19:51 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!
Proximity and Mirror Neurons
Let's play - community of game watchers
Ubisoft, Avatar and Panama
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In this Marketing Over Coffee:
Learn about Channel Changes, Chat Campaigns, TOCC and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
ManyChat CEO Mike Yan tells us about the state of messaging (his instagram)
Get started for free with ManyChat when you use promo code MOCPRO
Starting before Facebook with Telegraph
A channel that now has over a billion messages a day
The channel doesn't matter to the customer
What happens in the transition from Email only to 5-7 different channels?
8:53 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Do you force the campaign into the channels or fit the channel message to the campaign?
Converting an offline interaction to online
Sample Chat Marketing Campaigns
Free YouTube course on chat campaigns
16:10 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Managing the transition from Bot discussion to human
The TOCC framework
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In this Marketing Over Coffee:
Learn about 12 Days of Data, Beating RoboCalls, Winning the Holiday, and more!
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Brought to you by our sponsors: ManyChat and Dollar Shave Club
The 12 Days of Data!
Chris' Super Awesome Robocall hack!
6:19 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!
CMI Quantitative Psychology for segmentation
Amazon delivering half its own packages? Katie comments on the holiday carnage.
12:53 - 14:10 Dollar Shave Club - Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave
Butter, Prep Scrub and Post Shave Dew!
Punching Out Christmas Special
Coca-Cola brings back the CMO
The Solutionator!
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In this Marketing Over Coffee:
Learn about TV Shows, Twirlygirl, The Story of Your Brand, and more!
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Brought to you by our sponsors: Quickbooks and ManyChat
Michael Jamin on his work as a screenwriter and Cardboard Rocket Ships
Starting in Screenwriting - Just Shoot Me
Doing animation projects - Beavis and Butthead, King of the Hill
Ramping up for a new show
How has TV changed since the 90's?
6:37 - 7:52 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC
Twirlygirl - selling happy childhood memories
How screenwriting applies to branding
You want to look small
12:16 - 13:24 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!
What makes a story
Plot versus story
The biggest mistake about the About Us page
Telling the story of your brand
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In this Marketing Over Coffee:
Learn about Cyber Monday, Attribution, FTC Influencer Rules, and more!
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Brought to you by our sponsors: Dollar Shave Club and ManyChat
Black Friday, CyberMonday, Giving Tuesday - AdWeek CyberWeekend 7.5B Tech (Airpods, Air Fryers, Samsung TVs) Toys (Frozen 2, Nerf, Paw Patrol), Small Biz Saturday
MassSave Smart Thermostat Deal
Toys R Us is back
GA Attribution - Learn all about attribution in this blog post series
7:58 - 9:34 Dollar Shave Club - Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave
Butter, Prep Scrub and Post Shave Dew!
New FTC Influencer Rules
13:31 - 14:38 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!
Dedicated vs. Shared IPs - 50k minimum, don't change if there's trouble, try to smooth the spikes
Black Box vs. Interpretability
MarketingLand - AMP in Gmail Mobile Apps - Check out the AMP Playground
Superb Owl ads sell out
John at NEDMA MTechSummit
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In this Marketing Over Coffee:
Marketing Insider Group CEO Michael Brenner talks about his latest book!
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Brought to you by our sponsors: Intercom and LinkedIn
The Book: Mean People Suck
Looking back on more than 50 jobs!
We all think we're awesome. We're not.
The Great Idea Cycle of Death
6:22 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Resisting the urge to leave
Worse than 80/20 - Behind every idea is an executive that asked for it
Special for MoC Listeners - The Mean People Suck Audiobook Companion Guide
The Bull's Eye Org Chart
13:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Michelle Miller and the significant objects project
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In this Marketing Over Coffee:
Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more!
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Brought to you by our sponsors: Intercom and Quickbooks
Instagram dropping likes, what's the angle?
Jimmy Wales new social network, Scott Galloway teeing off on Facebook
Brand Organic reach is extinct
Invest in your own platform
6:21 - 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC
Mining HARO
Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths
13:07 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Alexa outselling Google Smart Speakers. Where's Alexa heading?
Chris gets the new AirPod Pros!
Hacking Smart Speakers with Laser Pointers
Colin's Blogging SEO Tips
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In this Marketing Over Coffee:
Learn about the future of healthcare, AllCare, Orphan Drugs and more!
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Brought to you by our sponsors: LinkedIn and Quickbooks
The Book: Healing American Healthcare
The current system is "the worst aspects of capitalistic greed with the worst excesses of bureaucratic socialism"
The 4 problems to be solved
Carrier and patient are not aligned
Creating AllCare as a national option
9:03-10:43 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Why AllCare instead of Medicare for All? Not shutting down private insurance.
British vs. German Systems
Making deductables managable
19:35 - 20:47 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC
Pharma ads and lobbying
Orphan Drugs
Doctors drowning in paperwork
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In this Marketing Over Coffee:
Learn about Hyperpersonalization, Global DM, and more!
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Brought to you by our sponsors: Intercom and Trust Insights
Jacobs & Clevenger is a Performance Marketing Agency
Amazon, Wayfair and Sephora testing direct mail as the noise gets beyond overwhelming in other channels
Going beyond segementation to personalization
6:55 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
International Direct Marketing
What's up with Radio?
Huge in Japan!
Discounts for VR/AR and Postal Rate hike coming January 26, 2020
Trust Insights – Where should you be focusing your efforts in Social for 2020?
Start with small data (or stop collecting it!)
J&See Podcast
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In this Marketing Over Coffee:
Learn about Topics and more!
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BERT is here, what does it me an for marketers?
LinkedIn Events
6:21 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Quantum Supremacy
CCPA Overview
AdWeek - Netflix Testing Variable Play Times
Trust Insights – Where should you be focusing your efforts in Social for 2020?
United Airlines Star Wars Plane
Holiday - 6 fewer days and one less weekend over 40% to do ALL shopping on Amazon.
Chris getting AfterShokz, my HiFiMan HE-4xx, new Apple Airpods, Bose NC Earbuds 700
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In this Marketing Over Coffee:
Learn about the Gig Economy, Media Diets, Jazz and more!
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Brought to you by our sponsors: Intercom and Quickbooks
His book This Is Marketing
Books versus online
Live events
The gig economy is no economy at all
Improving your media diet
8:19 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Renormalizing Good Behavior
Short Term vs. Long Term
16:35 - 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC
Organic getting throttled?
Creating remarkable products
Starbucks sending the consistency message through shutdowns
PS Audio still has the DACs you need, Patricia Barber
Planar headphone deal on Drop
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In this Marketing Over Coffee:
Learn about Postmaster Tools, Cybermonday Signs, Dashboards and more!
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Brought to you by our sponsors: Intercom and LinkedIn
Google Postmaster tools?
It's Q4 - time to talk CyberMonday!
5:43 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Postmaster helps with other services too
JW gets to hear from Steve Case
It's Q4 - time to talk CyberMonday!
Great article from Venture Beat on GDPR showing who has been fined for what
Twitter for Macs running on macOS Catalina - Used Mac Catalyst toolset for development
15:09 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
MarketingProfs B2B Speakers - Chris on Dashboards
Don't be a podcast n00b
Tom Webster on Super Listeners
Gear - Drop has HiFiMan HE4xx for $130
Japanese stalker found singer through reflection of train station in her eyes
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In this Marketing Over Coffee:
Learn about Sentiment Analysis, Modeling Intent, Ethical Debt and more!
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Associate Principal Advisor at GetApp
The five ways sentiment analysis presents itself in software
8:12 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Modeling Intent
6 Steps to stop Ethical Debt in AI Product Development
Trust Insights - Where should you be focusing your efforts in Social for 2020?
Fariness vs. Accuracy Trade Off
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In this Marketing Over Coffee:
Learn about Social 2020, Attribution, Governance and more!
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Brought to you by our sponsors: Intercom and Trust Insights
Special Guest Katie Robbert! We're Live From New York During AdWeek!
Social 2020 Report
TikTok churn?
6:20 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
How should women be portrayed in advertising?
Adobe Influencers
14:10 Trust Insights - Where should you be focusing your efforts in Social for 2020?
Attribution Analysis on the way up! Governance, not so much yet.
Talking with my sunglasses, Apple CarPlay, EOL iPhone 6
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In this Marketing Over Coffee:
Now with more Seth Godin! We talk about his book: Linchpin
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What’s Linchpin about?
How do entreprenuerial linchpins fit in to large organizations?
Who are the artists?
Can you get beyond Dunbar’s Number? Gary V. is using twitter to add two zeros.
9:02 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
What is The Resistance? What is Emotional Labor?
Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.
Is there any future for mass media advertising?
What’s are the trends in privacy?
Zen Habits – Read Leo’s Blog
Making dreams come true and having Super Powers
Where the books come from
Trust Insights
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In this Marketing Over Coffee:
Learn about the Transition from CMO to CEO, Travel Hacks, the CMO Stack and more!
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Brought to you by our sponsors: NetSuite and OmniFocus
Stack & Flow Interview with Mike when he was still at Cybereason
Mike on MoC when he was CMO of Hubspot
The Return of The Marketing Over Coffee Awards!!
He is now CEO at Lola
The differences between CMO and CEO
Jeanne Hopkins joins Mike as CMO!
10:56-12:05 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW. NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow your Profits” at NetSuite.com/COFFEE
What does Lola do?
Travel Hacks!
16:30-17:50 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
Slack needs a Wiki (Tettra)
Using Lookr for internal reporting, Hubspot
Agile Operations Summit coming up Nov. 6 in Boston - Code VOLPE50
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In this Marketing Over Coffee:
Learn about Gender Identity, End of the Like, Death of the DSLR and more!
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Brought to you by our sponsors: NetSuite and Intercom
Special Guest Katie Robbert!
Shoutout to Tiani on our gender bias
Working with gender identity and preference
CMO Survey
9:21 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Likes going away - pivot away from vanity metrics to building your own community
Google First Price Auctions
17:26-18:35 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW.
NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow your Profits” at NetSuite.com/COFFEE
How much do you value diversity? The problem with quotas.
Using a performance model to determine what you can do
Show Wrap up over on In Ear Insights
iPhone 11 drop and the end of the DSLR, but lack of 5G?
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In this Marketing Over Coffee:
Scott Brinker talks with us live from he INBOUND Podcast Studio!
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Brought to you by our sponsors: Intercom and Trust Insights
Photo thanks to Josh Davis!
Extending Hubspot out to the rest of the customer experience -building the flywheel
What's hot with Hubspot partners?
The Hubspot Marketplace
What does integrate really mean? The experience can vary widely.
10:45 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Transition from Unicorny to Martech is Marketing
80,000 Martech vendors? Yeah, it's true
The 90/10 rule for adopting new software tools
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In this Marketing Over Coffee:
CEO and Founder of WeShowUp tells us about his new approach to event ticketing and more!
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Brought to you by our sponsors: OmniFocus and Intercom
Talking with Kahlil Ashanti
The man who introduced us - Ron Ploof, check out this past interview on Story Telling
WeShowUp.io - Changing the way people go to shows - reserve a seat and pay afterwards
Basic Training - Doing a One Man Show
6:21 – 7:41 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
Living through the "Phonebook to Facebook" transition
Being cast for The Tick
14:20 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
Who's going to be the next Taylor Swift?
Boomers Aging out and the next generation used to everything on demand
Meet Richard Pryor
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In this Marketing Over Coffee:
Learn about The Marketing of Tomorrow, Quantum Computing, Warshipping and more!
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Brought to you by our sponsors: NetSuite and Intercom
Facebook phasing out 3rd party data, Group privacy settings
"The Marketing of Tomorrow"
Based on our mention of Annheiser Busch as beverage of gaming Jeffrey sent a link to performance beer.
Product Hunt - fake apps on the home screen
5:53 Intercom will help you give your customers the one thing they're looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!
IBM Explains Quantum Computing (or at least tries to)
Deep Neural Networks (and how to explain them)
14:33-15:54 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW.
NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow your Profits” at NetSuite.com/COFFEE
Warshipping
We will be at Content Marketing World, INBOUND and MarTech
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In this Marketing Over Coffee:
Learn about Inception, Credibility, Pre-Wiring and more!
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Brought to you by our sponsors: LinkedIn and NetSuite
Oren Klaff talks to us about his latest book Flip The Script
Also check out the fantastic interview on his previous book Pitch Anything
Things are bought, they're not sold
Racing in the Daytona 500
9:27 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Why it needs to be doubled
What language was created for, and what we are pre-wired for
19:32 – 20:42 NetSuite by Oracle is the business management software that handles every aspect of your business in an easy to use cloud platform; giving you the visibility and control you NEED to GROW.
NetSuite is offering you valuable insights with a FREE guide – “Seven Key Strategies to Grow your Profits” at NetSuite.com/COFFEE
Jumping up to hot cognition
Plain Vanilla - getting it to the committee
Skin in the game and credibility
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In this Marketing Over Coffee:
Learn about Mind Keyboards, The Power of YouTube, AI Copywriters and more!
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Brought to you by our sponsors: LinkedIn and OmniFocus
Facebook pile of money, $5B fine, and Typing with Your Mind
Chase commits to AI in copywriting trials
5:57 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
YouTube 10x more powerful than Instagram
Twitter more context on unavailable tweets (deleted, protected, muted)
Yoast with Podcast Indexing
General Mills RFP from AdWeek
17:02 – 18:43 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
Bose Sunglasses and Oculus Quest test runs
VR at Mass MoCA
No proof screen time hurts kids The "Rock & Roll Problem"
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In this Marketing Over Coffee:
Pranav Yadav talks to us about his work at Neuro-Insight!
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Pranav Yadav is the US CEO of Neuro-Insight
Neuroscience, Neuromarketing and marketing to the subconscious
Getting storytelling and branding together
10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Testing multiple concepts in the same cell. Not just for TV, also for digital.
Guiding principles and the cure for those suffering from conceptual closure.
Memory is king for predictive, diagnostic gets to the "Why?"
26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
"Emotional Advertising Works" - The 1960's
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Shoptimus Prime!
In this Marketing Over Coffee:
Learn about Prime Day, Face App BotFarms, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
JW calls tipping point on Amazon Prime Day - 100 Million sold, not so good for little guys,
The Best Prime Deal
Face App
8:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Offer your SMB services on your LinkedIn Page, and Chris is now a news source
Instagram removing Likes
Bot Farms!
FB $5B fine
16:59 Trust Insights DCJ Beta Program Accepting Applicants - October 15th GA Bootcamp
Anheuser-Busch files Trademarks to be the Official Beer of Esports
CMOs Jumping for Cannabis and more brands giving up on CMO position
JW gets a new Espresso Machine
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In this Marketing Over Coffee:
Gabriel Weinberg and Lauren McCann talk about The Big Book of Mental Models!
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The book is "Super Thinking, The Big Book of Mental Models"
Past Traction Interviews with Gabriel and Justin
Duck Duck Go
Gabriel's billion views on Quora
Lauren brings the stats
8:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Framing, Bias and Most Respectful Interpretation
19:34 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com
Early adopters
Default Effect
Opportunity Cost
Hating your book - the 90/90 rule
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In this Marketing Over Coffee:
Learn about Venmo Data, Prime Day Google Analytics Bootcamp, and more!
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Co-Working in Pittsfield
Venmo data set
Instagram engagement rates dropping off
IG in Chernobyl
8:43 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
AI new discoveries old papers
Amazon Prime day
17:44 Trust Insights DCJ Beta Program Accepting Applicants
The end of iTunes and Jony Ive leaves Apple
B2B GA Bootcamp
Chris and Katie on their way to MAICON
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In this Marketing Over Coffee:
Lisa Buffo teaches us about the challenges unique to the cannabis industry!
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Brought to you by our sponsors: LinkedIn and Trust Insights
What drove the creation of the Cannabis Marketing Association
The problem with compliance
Google and Facebook do not accept ads
Cannabis Influencers on Instagram
9:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The burden of Cannabis education is put on the marketers
Will the Colorado model spread to the rest of the nation?
15:37 Trust Insights MVP Progam shows you which pages on your website make conversions happen
Branding challenges in the cannabis industry
Where to start for marketers that want to get into the cannabis industry
How does tax code affect marketing in this space?
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In this Marketing Over Coffee:
Learn about Facebook Libra, AMP Email, Eternal Blue, and more!
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Facebook Libra and Calibra digital wallet
68% of Shareholders want Mark Zuckerberg out
Instagram engagement rates dropping off
6:44 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
I got an AMP Email!
Eternal Blue from Gerard
13:34 Trust Insights MVP Progam shows you which pages on your website make conversions happen - Attribution analysis backtesting, http://mostvaluablepages.com
Brexit letter to the editor
Twitter fake news defense acquisition
Grover fake news detection
Clippy now with more Skynet!
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In this Marketing Over Coffee:
Learn about the Inevitable Demise of the Corporation... and How to Save It?
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The Book: Built to Suck
Past Interviews: Flip the Funnel, and more Flipping the Funnel
HMS Beagle
Everyone is in the survival business
Embrace your heresy
7:50 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The four approaches to fix the problem: digital disruption, customer obsession, talent resurrection, and corporate citizenship
ShortTermitis
20:08 Trust Insights MVP Progam shows you which pages on your website make conversions happen
Breaking the quarterly churn
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In this Marketing Over Coffee:
Learn about AI, Attribution, Facebook Ad Scores, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
IBM AutoAI - Making it easier to apply machine learning
Is business less interested in everything being statistically relevant?
Tax credits for R&D?
7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Courtney asks about their FB ad account getting "Penalized" Check your ad relevance scores and here's the new relevance replacement
Hunting Double Unicorns
The Non-Binary Rebrand
The Frenchie. Jimmy John's refuses to use 3rd party
ScUber
Trust Insights MVP Progam shows you which pages on your website make conversions happen - Attribution analysis backtesting, Webinar June 11 on Extending GA
Attribution analysis
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In this Marketing Over Coffee:
Learn about Bill's Voyage Through the Cloud!
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Check out Bill on LinkedIn
All across the Cloud - Salesforce, Zendesk, Slack
Starting with gaming - Case's Ladder to IGN
Bringing some B2C to Salesforce.com
8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Over to Zendesk
Fighting B2B Boredom
Slack as email killer
Trust Insights MVP Progam shows you which pages on your website make conversions happen
Attribution can be a long difficult haul
Aided recall, unaided recall, sentiment, share of voice
Building a CAT6A network in your house
Video for proposals and contracts by GetAccept
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In this Marketing Over Coffee:
Learn about Life to the Extreme, Dark Web, Velvet Rope Social, and more!
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Brought to you by our sponsors: LinkedIn and Trust Insights
Chris on the Blue Mic
Facebook Pixel Less Effective?
Facebook removes inauthentic behavior accounts
Darkweb vs. the Velvet Rope
8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Amazon breaks ground at Cincinatti / Northern Kentucky Shipping Facility
Lights out warehouses
Upcoming feature on healthcare
Google Marketing Live 2019
13:23 Trust Insights MVP Progam shows you which pages on your website make conversions happen
ahrefs Content Explorer has been rebuilt from the ground up
17:30 Talking with Ty Pennington about his new book: Life to the Extreme
John's story on trying to visit an Extreme Makeover Home Edition Build
Past MoC with Sal Ferro and John Doyle
Beware the summer vacation travelers!
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In this Marketing Over Coffee:
Learn about the different types of company growth and how to get them!
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Growth and Innovation Evangelist at Salesforce.com
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
Intro from Geoffrey Moore
The different ways to grow and the 10 paths to growth
Course correcting Growthstall
7:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Red Bull was around for a long time before it got huge
Starbucks as cautionary tale
The multiplier effect of combining paths
Being the Evangelist at Salesforce.com
63% of the time sales people are not selling and half will miss quota
20:50 Trust Insights MVP Progam shows you which pages on your website make conversions happen
Deafeating Churn - it's not a defensive campaign
Your customers will only be as happy as your employees
Purpose over profit
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In this Marketing Over Coffee:
Learn about the future of social, AI bias, analytics for your analytics, and more!
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Brought to you by our sponsors: LinkedIn and Swoogo
Live from Poland
Facebook F8 - The pivot to Private Social - TI Podcast on Private Social
6:02 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
AI is 2 Male 2 White, and the Worst Case Scenario Offensive Job Posting
Ways to eliminate bias
Election season is coming
Google Data Studio over static reports and tracking them
14:58 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.
Podcast download analysis
KFC Virtual Influencer
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In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!
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Prerequisite Listening:
Christopher Lochhead on Play Bigger (Part 1)
Christopher Lochhead on Play Bigger (Part 2) - FIRST TIME AVAILABLE!
Niche Down: How to become legendary by being different
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!
Niching down for the "small e" entrepreneur and how niching affects your career
Zoom goes public
19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The current negativity around tech
Brookings Institute study on startups
WSJ Crisis in American Startups
35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.
Prosecuting the magic triangle
What's holding entrepreneurship back in America?
Why is healthcare tied to employment?
Moving from Legends and Losers to Find Your Different
The rise of the conversational podcast!
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In this Marketing Over Coffee:
Learn about Audio Gear, Facebook Groups, Gillette Ads, and more!
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Brought to you by our sponsors: LinkedIn and Swoogo
Katie joins us in our quest to minimize mansplaining
New Camtasia Beta
New Rode box with a compressor and limiter, and Rode wireless lav
7 New Announcements for Google Cloud - Run, Traffic Director, Cloud Data Fusion, Code, Auto ML Tables, AI Platform, Anthos
6:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Facebook Group Crackdown
Wedding Shaming FB Groups - It's all about word choice
15:40 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.
Gilette Vera Bradley and some new ads Mansplaining Gillette Razors
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Or just buy The MoC Playbook now!
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In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!
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Brought to you by our sponsors LinkedIn and Swoogo
The book: Eat Their Lunch
What's the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”
Doing advisory and consultant work: “The Lost Art of Closing”
The 4 Levels of Value Creation and Starting from the Right
8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Working the sequence of 4 x 15 with no automation
Hunting vs. Inbound
Integral Theory
15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.
The 52% SME
Where do people get it wrong? Giving up too early.
Iannarino100 - Will get you $100 off The Outbound Conference!
Learn more about Anthony at https://thesalesblog.com
The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page
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In this Marketing Over Coffee:
Learn about Superpowered Email, Two Camera Shoots, Podcast Transcripts, and more!
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Brought to you by our sponsor: LinkedIn and Trust Insights
Get the AI Transcription Goofs from The Marketing Over Coffee Playbook!
Thanks to Kerry and Katie for April Fool's, and again to John Blue for manure management
AMP for Email
The Shopify/Mailchimp/Klaviyo triangle
Chris archiving with Amazon Glacier using the Freeze App
8:22 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
New Lookalike targeting for LinkedIn
The leanest and meanest 2 camera shoot:
DJI Osmo Pocket camera (for the close up with motion tracking)
Osmo Pocket tripod
Headworn mic
Back of room tripod mount
Smartphone tripod holder
Audio recorder
PluralEyes for sound syncing and more
15:49 Also brought to you by Trust Insights
Apple TV+, Airpods 2, New iPads, Credit card (2% cash back on Apple Pay)
Google rolling out podcast transcripts
Bernie shouting out the Playbook from Ireland!! - Thanks to HanMarsland
The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page
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In this Marketing Over Coffee:
Learn about April Fool's, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more!
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Brought to you by our sponsor LinkedIn
Marketo Goes Collaborative
Adding AI to ABM
7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place wh ere you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Cybersecurity for Girl Scouts of America
Responsible Tinkering
Upping the ante on product demos
Adobe Summit and next generation animation tools
Thanks to John Blue for the Bathroom Sponsor Shot
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In this Marketing Over Coffee:
Learn about Influencers, Social Media Listening Tools, Heirarchical Ontology, and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
Get AI Goofs 2 now for free!
Influencer Benchmark Report - Instagram 75x more powerful
Cali Influencers in the Poppy Fields, and the hipsters that all look alike.
Best social media listening tools: Agorapulse, Talkwalker, Brand 24
6:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
College Entrance Scandal
New Facebook Metrics - Facebook Outage - Trusted Friends on John's Tombook
Question from Ben on using ahrefs for mapping out topical space based on keywords (heirarchical ontology)
15:55 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Chris at Social Media Marketing World right now!
Judgement calls on topic maps
Last week to get The Playbook on Kindle! Ping John for HELLO discount codes.
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This week's artwork a modified photo from Cathi Alloway
In this Marketing Over Coffee:
Learn about working with Taylor Swift, and Katie Couric, using PCM, and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
The book: One Million Followers by Brendan Kane
Thinking beyond the United States
Building Taylor Swift Brand Advocates
Selling is not providing value
9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Using a Targeting Checklist and the Process Communication Model (PCM)
Facebook Midnight Ad Launch
18:35 Chris C. from Boston is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Transitioning Katie Couric from appointment media to digital engagement
The mindset for social and digital
What's going on with Instagram? Check out Brendan there.
Learn more about Brendan on LinkedIn and on Twitter
The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page
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In this Marketing Over Coffee:
Learn about Natural Language Generation and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
GPT2 - Pre-trained model not released
Tracking FB without a pixel
7:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Creating a destination neighborhood - Nashville Bachelorettes
Stadium thing
CMO Survey
13:17 Chris Christensen, the Amateur Traveler is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Chris has his SMMW questions stacked up including automating video post production
Anyone at Adobe Summit?
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In this Marketing Over Coffee:
Learn about Hamburgers, French Fries, Successful Restaurants, and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
The MoC Playbook is now available! Click this link and buy one now!
or if you want to learn more check out the landing page
His instagram accounts on Burgers and Fries (FunWithFries)
The explosion of new restaurants
The biggest marketing mistake restaurants make
10:53 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How to deal with Mother's Day and the other huge holidays in hospitality
6 Recipies for Restaurant Marketing Success
More sear is changing the burger industry
22:05 ahrefs explains what it will take for Rev to rank as "French Fry Historian!" We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Fries are more popular than burgers?
Influencer marketing for foodservice
Brooklyn Roasting Company Coffee!
Check out Rev on LinkedIn and Twitter
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about AI Project Debater, LinkedIn Live Video and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
THINK wrap up - Watson Studio, Watson Machine Learning, Watson Open Scale
How do you do AI?
Bias in AI
ahrefs - keyword explorer 3.0
7:41 Matthew Parks is this week's winner! We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Getting around bias
Project Debater
Social Media Examiner has a gerat article on LinkedIn Objective based ads.
LinkedIn Live Video
16:42 LinkedIn M arketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Twitter has a lot of bots
In case you didn't know, John is working at Trust Insights
Chris' Solar Project
DJI Osmo Pocket Camera
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In this Marketing Over Coffee:
Learn about AI, Pink Tax, Mansplaining, and more!
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Brought to you by our sponsors: ahrefs and LinkedIn
AI for Marketers 2nd Edition
How do you know when you've hit digital transformation?
Chris at THINK
8:29 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The LinkedIn Algorithm
The Pink Tax with Katie Robbert! Sennheiser does not fall into the trap!
18:27 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
Spotify acquisition of Gimlet - Great commentary from Tom Webster
Thanks to Jo Darby for getting the Playbook!
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In this Marketing Over Coffee:
Learn about Creating Better Corporate Resources, Effective Rollouts, and more!
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The MoC Playbook is now available! Click this link and buy one now!
or if you want to learn more check out the landing page
Digital Transformation - it's not just a buzzword
Campbell Brand Impact
Leading with Questions
Warren Berger - A More Beautiful Question
9:29 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
ahrefs on internal linking
Beautiful Constraint by Mark Barden and Adam Morgan
Questions that change the way problems are looked at
Does your CMO get it?
Data in modern marketing
19:11 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
How the concept of time varies internationally
Where does rollout of tech fit in?
Performance vs. Brand Marketing
Catch up with Samuel on Twitter or LinkedIn
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Right after talking branding last week - Gilette ad
5:33 We are giving away ahrefs accounts to one listener this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
More from ahrefs on Influencer Marketing and Increasing Your Blog Traffic
Kate O'Neill on the Facebook 10 year challenge
Google Reputation and you better be using Google Search Console
11:51 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
New version of FB every hour, behind the scenes on machine learning
CES - Charging your phone over the air
Sennheiser HD6xx and Anker Liberty, plus a new Osmo camera we've got coming
Sign Up for The Hello Conference
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Link to Stack and Flow Interview
It's not about ROI - Return on Intent
8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Real time budgets to get more agile
Awareness
The relationship between branding and demand gen
MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week's winner! This week's winner: At Last, The Etta James story running at the Sydney Opera house!
How to Promote Your Blog: 7 Fundamental Strategies
From DoubleClick to Eloqua and beyond
The mandate of today's CMO
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In this Marketing Over Coffee:
Learn about our Holiday Loot, Drones, Data Breaches, and more!
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Holiday Gear: Razor Kio Camera with Ring Light, Sennheiser HD-6XX from Massdrop
2019 Predictions from Trust Insights - Instagram is on fire, Influencers still on the rise
7:51 We are giving away ahrefs accounts to one listener this week! This week’s winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!
How to increase blog traffic by 1136%
IBM's 2019 Predictions, Chris at THINK in February
Chris' Solar Panel Project
Kroger's Autonomous Grocery Delivery
Healey Cypher Interview on Automating McDonald's
15:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LinkedIn closes door on newsletter spammers
Facebook Data Breach
QR codes supported in iOS 11
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In this Marketing Over Coffee:
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From the days of TemplateMonster in Mykolaiv, all the way to Singapore!
The ahrefs YouTube channel
8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Bootstrapping ahrefs from the Ukraine
YouTube keyword data coming
Ignoring the Pirates and other funnel stats
Crawler Superiority
MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs!
Backlink discrepancies
The art and science of getting backlinks
Doing proper keyword research
Misconceptions in keyword search volume (the ahrefs blog)
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In this Marketing Over Coffee:
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Tom's Guide with a great article on 5G
5G to cut the cable and make AR possible
Facebook adds Search Results to inventory
Amazon Paper Toy Catalog
7:16 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Wordpress 5.0 Upgrade with more Gutenberg
Classic Editor Plugin
Bose Wearables
Will you use Alexa to read your email?
15:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Ben asks - What is the best marketing conference to attend?
Scooters arrive, City Governments Push Back
Congress hearing
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In this Marketing Over Coffee:
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The book: Clarity Wins
The 2008 Blogger Social Alumni
Starting with UPS
The Curse of Knowledge
5:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The 5 Elements of Clarity
List of Offerings (Pg. 61)
16:45 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Referrals and the Two Moments of Truth
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In this Marketing Over Coffee:
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Samuel Monie Shout Out!
2019 Predictions DRIVEN BY DATA
Taylor Swift changes record labels
6:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Coca-Cola decides to #RefreshTheFeed
When do you need a data lake? - CDP Insight David Raab drops some knowledge
MoC Awards Open Soon!!
14:05 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
James Patterson Novel via Facebook Messenger (thanks Ron!)
FUSE Philadelphia
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Chris heading to MinneFRAMA
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In this Marketing Over Coffee:
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Seth Godin is back with This Is Marketing
Links to past Seth Interviews - The Purple Cow Stampede!!
Marketers make change happen
Everything is marketing
Trust is even more important than permission - most marketers are burning trust like they are at a bonfire.
Getting thrown out of the DMA
6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
The role of status in marketing
Politics, The Media, and Micro-Hits
19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The VisionSpring Glasses Story
Your product isn't really that good
What Technology Wants by Kevin Kelly
Cheap is the refuge of the marketer that has run out of things to say
Using education to eradicate poverty
The Marketing Seminar
Grab coffee with us at MarketingProfs B2B San Francisco
FUSE Philadelphia
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In this Marketing Over Coffee:
Learn about Singles Day, Privacy, Offending People Who Aren't Your Customers and more!
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Grab coffee with us at MarketingProfs B2B San Francisco - Talking Predictive, Gift for Listeners
Singles Day
Amazon Free Holiday Shipping
Google Adwords 4 targets (so much for incognito mode)
Even if you hide, everyone around you fills in the gaps
8:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Otter.ai adding closed captioning so you can add to you LinkedIn Videos
Scottish Speech Recognition Elevator
Mid-term Marvel Bot Running on Twitter
Don't pick a fight with Taylor Swift
UnderArmor changes T&E policy
Do you care about offending people who aren't your customers?
19:09 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
FUSE Philadelphia
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In this Marketing Over Coffee:
Learn about Slogans, Metaphor the Power of Proverbs, and more!
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The Story How Pitch Deck
Read This First - The Social Media Guide
Griddlecakes Radio
The New Book - The Proverb Effect
Breaking storytelling down to the component pieces
Adding an interesting story that includes linguistics
The second business fable, following up The Edison Effect
Gunning Fog Grade Analysis
07:24 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
LIWC categorization
The power of "You" and "is"
The rules to build your own proverbs (Sam's Deck)
Function, Frame and Finish
15:19 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Metaphor is the foundation of all proverbs
Tying it back to copywriting and adverstising
MarketingProfs B2B San Francisco and FUSE Philadelphia
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In this Marketing Over Coffee:
Learn about 2019 Planning, List Cleaning ad Dark Mode and more!
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Planning for 2019 - How's your analytics? Your Data?
Hey! We need 3,000 leads!
Facebook Attribution
3:55 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Clearbit
What are you using for list cleaning?
Watson Personality Insights: For Athletes and more
Gartner MQ on Ad Tech
Why didn't Google Plus make it?
13:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
iOS 12 and Mojave. New Macs on Oct. 30 in Brooklyn?
Easier on the eyes, Dark Mode and F.lux
Should Alexa be your child's friend?
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In this Marketing Over Coffee:
Learn about Measuring Advertising, and more!
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Associate Professor of Markteing Brad Shapiro from University of Chicago, Booth School of Business
Measuring the impact of Healthcare advertising
Is advertising health inurance to seniors predatory?
07:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Direct to consumer advertising of anti-depressants - is this a social good or evil?
14:58 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
The Methodology of Measuring Advertising's Impact
The change in advertising strategy for ACA and its impact
Rationale for open enrollment
The timeline for academic publishing
Using the same methodology across 500 brands for the next paper
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In this Marketing Over Coffee:
Learn about Managing Duplicate Content, Foldable Phones, VR and more!
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Facebook Data Breach - nobody cares
Using social mining tools on political issues
04:47 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Dealing with duplicate content
Watson Assistant for Marketing, Watson Data Studio Desktop
LikeWar weponization of social media - Why don't the channels lock down?
13:39 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Samsung Foldable Phone
Oculus 5 $399 in the spring?
Netflix adding choose your own adventure?
MarketingProfs B2B San Francisco and FUSE Philadelphia
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In this Marketing Over Coffee:
Learn about Talk Triggers, the 4-5-6, word of mouth strategy and more!
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Brought to you by our sponsors: SnapEngage and LinkedIn
Jay: Youtility, Hug Your Haters
Daniel: Manipurated!
Have your customers do word of mouth with a consistent story
The 4-5-6
Word of Mouth and the Doubletree Cookie - Spending money to do original research to verify
Cheesecake Factory and the Massive Menu
6:52 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.
SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.
Call Kurt for a Shirt - Solving Distributor Pull Through
5 Types of talk triggers
Talkable Attitude
15:32 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Changing the game with free soft drinks at Holiday World
Triggers that fail versus burn out
When your return policy is abused
6 Steps to Creating talk triggers - the 3 types of customers to examine
Check out Talktriggers.com/Coffee
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In this Marketing Over Coffee:
Learn about Cloud Private for Data, Retargeting, Headphone Swindle and more!
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Brought to you by our sponsors: ahrefs and MarketingProfs
Watson Studio gets a desktop edition
IBM - Cloud Private for Data
Specific data is not helping machine learning
OSSIC headphone kickstarter swindle
@NickChurick uses ahrefs to market ahrefs and still wants to win
7:38 We are giving away ahrefs accounts to one listener this week! This week's winner is Lindsay Brockert! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
ahrefs Blogging for Business Course
Benioff buys Time Magazine
Aetna CVS acquisition as a data grab
iOS 12 Upgrade, Apple Watch 4
16:53 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum.
Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
Talk Trigger Data Analysis
Chris at FUSE Philadelphia
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In this Marketing Over Coffee:
Learn about Facebook Trustworthiness, Data Mining, Robokiller and more!
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Facebook tools for mobile 1st video ads
Facebook Creator Studio
Facebook "Trustworthy" Score
AI Update - Data Mining (Links to 4 past AI episodes)
Data Mining - Distilling text down to vectors
7:03 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Predictive for attribution and driver analysis
Time series forecasting
13:22 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum.
Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
Read/Write - 10 Best Website Trends of 2018
Robokiller
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In this Marketing Over Coffee:
Healey Cypher, CEO of Zivelo tells us the rest of the story!
Direct Link to File
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Just how sexy are kiosks anyway?
The Endless Aisle Kiosk
Moving all ecommerce to HTML, CSS and JavaScript
5:35 We are giving away ahrefs accounts to one listener this week! This week's winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Testimonial from Colin at Brand Marketing Blog
Mergers and acquisitions - The Magic Box Paradigm
Companies are bought, not sold.
Start with No and other negotiation tactics
22:02 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum.
Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
Voice on the horizon
Lo-Fi but Hi-Tech - The Kronaby Watch
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In this Marketing Over Coffee:
Healey Cypher, CEO of Zivelo brings us up to date on retail!
Direct Link to File
Brought to you by our sponsors: ahrefs and MarketingProfs
What's happened since Oak Labs?
The rise of public computing
Hitting the Valley of Death
10:25 We are giving away ahrefs accounts to one listener this week! This week's winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Also check out the ahrefs Blogging for Business course
The general digitization of physical spaces
What do you do when nobody is using your app?
"Walking into the menu" at McDonald's
The Single Hand to Shake
17:47 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum.
Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
When the kiosk recognizes you and forces you to order a cookie
The self aware store
Beyond screens to audio interaction
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In this Marketing Over Coffee:
Learn about B2B Facebook Targeting, Women's Footwear Trends, WP Gutenberg and more!
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Brought to you by our sponsors: ahrefs and MarketingProfs
SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins
Professional Targeting on Facebook
In spite of pushing video, images rule on Facebook
WP Gutenberg and reuseable blocks
4:36 We are giving away ahrefs accounts to one listener this week! This week's winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
What kind of traffic is the top 10 around you getting? 8 other things that only ahrefs can do including monitoring your outbound links.
Women's Footwear
Data driven customer profiles
RFM analysis
10:56 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum.
Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It'll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
Gaming - WoW, Nintendo Switch, Mobile
Tell us if you like your Nintendo Switch!
Pokemon Go still pulling
See us at the FUSE Media Event in Philadelphia
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In this Marketing Over Coffee:
Learn about the past, present and future of esports!
Direct Link to File
Brought to you by our sponsors: ahrefs and MarketingProfs
Hurrah - the esports gaming agency
The average gamer is not a 15 year old boy in the basement
The South Korean Epicenter
Public sector esports incubators
Fortnight dedicating $100M to prize purses
Blizzard talking Overwatch at Cannes - the trifecta of Celebrity/Game/Arena
Traditional vs. Disruptive esports
Overwatch using city alliances to drive fandom, and appealing more to the female audience
PUBG and RocketLeague
8:54 We are giving away ahrefs accounts to one listener this week! Last week's winner was Robert of Universal Music! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
How to Increase Blog Traffic by 1,136% and Get Thousands of Customers at https://ahrefs.com/blog/increase-blog-traffic/
As the line between mobile and desktop continues to vanish...
Why established esports hates mobile
Tencent takes the lead through acquisition with Arena of Valor and Riot
19:13 Join Christopher Penn, and 1,000 other B2B marketing leaders -- and aspiring leaders-- in San Francisco this November for MarketingProfs B2B Marketing Forum. With 65 sessions covering everything from AI and ABM to content strategy and demand generation, you’ll get the education you need to level-up your career and best prepared for the future of B2B marketing. Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.
The rise of women in gaming
Getting to watch with Twitch and other add on services like Discord, Tournament
Why gamers hate Facebook
Stretching the gamer's career beyond their 20's
What does the gaming industry have to do next to keep this growing?
Why tournaments need more women to participate
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In this Marketing Over Coffee:
Learn about Augmentation Queries, Data Blending, All the Shows, and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and MarketingProfs
Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA.
Bill Slawski on Augmentation Queries
4:24 We are giving away ahrefs accounts to one listener this week! This week's winner Dad of Divas (@dadofdivas)! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve.
Logitech Aquired Blue, Shure Mobile Sounding Great, Chris' Headset
Gamification: Learn Quantum computing with Hello Quantum, Master Valt.io with their password trainer #beatjohn
Armaggedon Watch - The end of digital marketing
Useful Google Sheets Formulas
14:13 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150
The Last Blockbuster
Google Data Studio Data Blending
We are going to Content Marketing World and Inbound. Where will you be?
Greg from CloudKettle on Stack and Flow
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In this Marketing Over Coffee:
Learn about the state of social media and more!
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Brought to you by our sponsors: ahrefs and MarketingProfs
Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014)
Working in Social Media is like riding a pony through a bouncy castle
The 7 year archive
The challenge securing twitter
7:25 We are giving away ahrefs accounts to one listener this week! Last week's winner was Tammy Duggan-Herd! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve.
Instagram at 1 Billion and IGTV
Getting the story format in social media
Can Snapchat compete?
16:17 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150
At over 50% female keynotes for over 4 years
Consulting with examples of great creative
Where will IGTV go?
Waiting on a new Mac Air and the next gen of AirPods
Follow Jason and Social Fresh on Twitter!
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In this Marketing Over Coffee:
Learn about Voters, IGTV, esports fitness tips and more!
Direct Link to File
Brought to you by our sponsors: ahrefs and MarketingProfs
Why people don't vote data analysis
Social Media Graphic Size
John gets Facebook Political Ad Certification
California "GDPR Lite"
9:29 We are giving away ahrefs accounts to one listener this week! Last week's winner was Colin Finkle from BrandMarketingBlog! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve.
IGTV - Instagram brings the tall vids
13:55 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150
Web design trends for 2018
Consolidations rage on
Wired on Adult Gaming
John's esports fitness tips!
Gear Watch: John gets an Apple TV 4k, Chris' Studio Light with WeMo Outlet control
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In this Marketing Over Coffee:
Author Julian Treasure talks sound, listening and being heard
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Brought to you by our sponsors: ahrefs and MarketingProfs
The book is How To Be Heard
Link to his TED Talks
The 4 effects of sound on human beings
Starting with music, headphones and vinyl
Protecting your hearing by getting the best headphones you can afford
Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe that's just the U.S., check out the 550)
Saatchi and then IDG to his own company
Do brands think about how they sound?
7:24 We are giving away ahrefs accounts to one listerner this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don't win the first week you'll be entered in subsequent giveaways throughout the quarter!
Also check out how replicate your competitor's strategies for backlinking, and make sure that you're getting all the Google inbound traffic you deserve.
Getting the sound right for the space and matching the brand
Ambient texture sound
16:01 July 12th is The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150!
The curse of open plan - use MBA to avoid noise
Unwanted conversation is the most unwanted noise of all
Effective listening
In Pursuit of Silence
RASA - Receive, Appreciate, Summarize, Ask
Harmonics
White Collar Sodcasting
The arrival of the audio internet
Featured Event: The MarkeingProfs Marketing Writing Bootcamp!
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In this Marketing Over Coffee:
A special interview with Ann Handley, author of Everyone Writes and Content Rules
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Author of the bestselling Content Rules (now in 19 languages)
What's the story behind Everybody Writes?
Back in the days of Banner Ads at Clickz
Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Creating Virtual Programs
Pathologial Empathy
Scaling great writing across the enterprise and the corporate style guide
Featured Event: The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150!
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In this Marketing Over Coffee:
Learn about the end of rogue lists, pancakes, Spectacle and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
IHOP Gets the Buzz @RachaelRoyds calls the Dundee trend
Facebook requiring proof of consent when uploading lists, publish_actions continues until August 1
When your Consent Management Platform (CMP) gets hacked
6:18 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
What should you be getting from an influencer?
IGTV - one hour uploads
14:30 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Adore Me Interview
Subscription groups for Admins
Spectacle for Window Management on the Mac
HTML Meta Tags and Meta Tags
Featured Event: The MarkeingProfs Marketing Writing Bootcamp!
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In this Marketing Over Coffee:
Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
The amazing rise of Adore Me from 1 - 100 Million
Our last Retail Interview with Healey Cypher
Disrupting by offering a wider array of products, better service and free cxchange
The progression from Catch All to Customer Journey to Customer Behavior
6:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Facebook messenger channel testing - Read rates of 80%+!!
10:44 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Opening Brick & Mortar
Using AI to predict engagement, churn and more
It's no longer just A/B testing
The Marketing Over Coffee Newsletter is sent via dotmailer!
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In this Marketing Over Coffee:
Learn about Microsoft GitHub Acquisition, WWDC, Cheese of the Week and more!
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Brought to you by our sponsors: LinkedIn and Optimove
MSFT acquires GitHub
Trending Leaving Facebook - Facebook Device Partnerships
GDPR roll out does not result in armageddon
WWDC - iOS12, CarPlay to support Waze, tvOS12 previous purchases up to 4k, Charter Spectrum - live channels without cable box, Zero Sign on
7:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
This week, major conferences are happening, from security (Infosec Europe) to consumer tech (WWDC) to B2B tech (SAP SAPPHIRE) to cancer treatment (ASCO). What if you could get great lists from these shows without exhibiting?
Moz on Analytics Black Holes
Top 20 R Libraries for Data Science
14:30 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Adore me interview coming up
Work on your Holiday plans now
Cheese of the week
How to grow an email list on a small budget
The Marketing Over Coffee Newsletter is sent via dotmailer!
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In this Marketing Over Coffee:
Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
Google.io - Google Assistant Software Kit (ASK), AR Layer for Google Maps
Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions
4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Great results with LinkedIn Video
App Roundup - NOAA Weather, Nexxle, Hubspot, Google Assistant, Otter.ai, MoviePro, Nest, Slack, Hootsuite, Meater, SparkMail for iOS, Valt.io
13:27 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Google X Selfish Ledger
Underestimating the training of an A.I.
Pulling 8.1 Million Facebook Posts for analysis
Colin's name builder
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In this Marketing Over Coffee:
Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works.
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
Must listen audiobook - Pitch Anything
Dealing with cognitive load in a keynote
Using the narrative to generate interest
All about The Frames
14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Pitch Mastery
Dominance of the Moral Authority Frame
19:31 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
The Crocodile Brain, The Mid-Brain, The Neocortex
The new book coming on pre-wired ideas
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In this Marketing Over Coffee:
Learn about Auto-Detect Funnels, Our Favorite Gear, Keywordless Ads and more!
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Brought to you by our sponsors: LinkedIn and Optimove
Our Audio Woes
Marketo buys Bizible - Hear more from Chris Mann
F8 Auto-detect funnels, Facebook Dating, new sentiment and language analysis to reduce bullying, Oculus go at $199
Cambridge Analytica shutting down "mounting legal fees and loss of clients"
7:11 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Gear Report: Google OnHub router, Google Home, Echo Spots, 360 degree Camera, vehicle mounts and Anker Car Bluetooth, Anker Rove Car Camera, TP PowerLink, Chris Wireless BT headset, Bose Pulse
John's wishlist: Bose Portable Speaker
17:26 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
GDPR Updates
Joy Hawkins - Google My Business Descriptions are back (use the text from your best performing AdWords!)
Keywordless Adwords Ads
StackAdapt Outperforming Facebook 3:1
Oren Klaff next week!
The Marketing Over Coffee Newsletter is sent via dotmailer!
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In this Marketing Over Coffee:
Nick returns to talk about his latest book: Brand Now!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
Brand Now is available as of May 1!
Nick works with Brand Driven Digital. How it started with Get Scrappy - hear the last interview!
The Wrath of Nick Westergaard, The Wisdom of Ann Hanley
Meaning, Structure, Story, Content, Community, Clarity, Experience
Meaning is not Logotherapy - The Imaginary Branding Checklist
Trunk Club and Avoiding Cat Poster Marketing
Structure - Status Headphones and Hurts Donut
12:35 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Brand Now Toolbox - Humor
Brand Map of Concentric Circles and Branding from the Inside Out
17:28 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Community: DarthGarry's Lego Dreamforce and the Mike Gerholdt Connection
Ready Player One Audiobook is Great Sci-Fi
The Marketing Over Coffee Newsletter is sent via dotmailer!
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In this Marketing Over Coffee:
Learn about Startup Life, Moz, Sparktoro and more!
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Brought to you by our sponsors: LinkedIn and Optimove
Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro
Going from $5M to $45M
Working with Brad Feld and Jerry Colonna
"When you're in debt to the truth, the interest rate sucks"
9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Going for 100x versus passing on Angels and VC
Showdown at the 7 Hour Board Meeting
CEO Transitions
Business should be human
20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
The folly of marketing hacks
Flywheels, not hacks
Sparktoro - finding the channels for your specific audience
Don't take Google's advice
Sparktoro.com/book
Get episodes early, get the back catalog - get the app for iOS! Or for Android
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In this Marketing Over Coffee:
Learn about GDPR, LinkedIn Shares, The Return of RSS and more!
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Brought to you by our sponsors: LinkedIn and Optimove
IT'S GDPR WEEK!! (Please remember we are not lawyers)
Facebook Updated Terms - no pixel sharing, no sharing results
Google flushing data - the return to darkness
LinkedIn share data White Paper
6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Spotify - Has the hemmoraging stopped for the music industry?
John wants to get ont JQBX
RSS Returns!
The MicroInfluencers
13:56 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Chris Mining GlassDoor
Reddit Redesign
Detoxify the internet?
Rand Fishkin and Oren Klaff coming up next!!
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In this Marketing Over Coffee:
Andy Cunningham, author of "Get to Aha!" talks about how to dominate through positioning.
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Brought to you by our sponsors: LinkedIn and Optimove
Working with Regis McKenna and Steve Jobs to launch the Macintosh
Andy and the 2nd John Wall
The book as map to the "Ta-Da!"
Product oriented, customer oriented, and concept oriented
6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works!
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
12 Questions to get to the company DNA
The genotypes - Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality)
14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
6 C’s of Positioning Message architecture - Core, Category, Community, Competition, Context, Criteria
The 12 Brand Archetypes
On Tile as being Customer Focused - Tale of the Turtle
100 CEO Survey - Trust the issue, facing the Techlash
Andy's on Twitter @andycunningham4
The Marketing Over Coffee Newsletter is sent via dotmailer!
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In this Marketing Over Coffee:
Learn about Watson Studio, What's Up with Facebook, The Martech Salary Survey and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and Optimove
IBM Think 2018 - The challenge of getting easy explanations for Quantum and Probable Bit Computing
Programming Quantum Computing with virtual circuits
How IoT and Blockchain are coming together
7:25 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.
And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Watson Studio - aggregating best practice templates of deep learning models
Hunter extension for Chrome for sales judo
Facebook Cambridge Analytica, privacy settings cleaned up, and more lobbying. Follow Dennis Yu on Facebook.
15:55 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H - use to build, maintain and automate meaningful relationships with customers.
Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.
Facebook Lead Ads
Greg Sterling at MarketingLand gets John's favorite headline of the week award
MarTech Salary Survey, we look at the gender gap
Buffer's Radical Transparency
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Photo of IBM Q Quantum Computer from Lars Ploughmann
In this Marketing Over Coffee:
Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more!
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Brought to you by our sponsors: ActiveCampaign and Prezi
Michael Gates is the Vice Chairman of Richard Lewis Communications
CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!)
The hazards of negotiating in Finland
Personal cultural profiles vs. National cultural profiles
ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.
How much variation in a single country? Looking at Japan vs. U.S.
The three cultural types: Linear, Multi-Active, and Reactive
Getting 7% out of the French
Staging a blowout for a breakthrough
How to earn the trust of an American
Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.
Is the globe becoming homogenized?
Gamification for education
The Neuroscience of cross cultural negotiation
Getting down with the Hygge and Jugaad (Please note I did not take the easy shot of "Gettin' Hygge with it")
Why John's portfolio is always missing India
The problem of behaving in the wrong gear
Who's on the way up? Who's on the way down?
Looking at Brexit from a cross cultural standpoint
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In this Marketing Over Coffee:
Learn about Chris' New Thing, SXSW, Google Analytics Goal Details and more!
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Chris' new thing: Brain + Trust Insights - w Katie Lioy
Getting to the 90% of data that's buried in virtual file cabinets
IBM Watson Explorer
SXSW
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Infinite Dial 2018 - Facebook down 15% among 12-34
Leaving the Main Stream for other apps
Google user account data now available for YouTube targeting
IBM Think - More and better APIs
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Retargeting basics - list vs. pixel (cookie)
GA Goal Details - Category, Action, Label, Value
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In this Marketing Over Coffee:
Learn about Crisis Management, Ad Tools, Mic Tests and more!
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SMMW Wrap Up - The Mass Market Has Arrived, and there's more to social than Facebook
Crisis Management by Gini Dietrich
Longer Tweets - are they better?
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Gravity forms can save you with the local backup! Amazon text-to-speech
Amazon Acquires Ring
Facebook Trip Consideration Priority - And "Breaking News" tag
Broad, Modified, Phrase, Exact Match
Net Neutrality for WA
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Secret tip here available only if you listen
Val Kolton - How the hell is the v-moda boom mic better than other mics at 10x the price? Chris tests mics.
Smart speakers coming soon
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In this Marketing Over Coffee:
Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more!
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Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance
Prepping Wordpress for GDPR
Snapchat API open for more programmatic - The Billion Dollar Tweet
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Tracking offsite conversions with Google Analytics
Google Chrome Blocking the worst ads to clean up before more drastic measures are taken
Watson Conversational Ads
Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.
Kobra Kai Returns on YouTube Red
PSA - Passport prices going up
Social Media Marketing World
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In this Marketing Over Coffee:
Learn about Local Search, Local Paid, Getting Yelp Right and more!
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Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert's Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.
The original article on Google filtering local results
Why you should always do paid ads with local SEO
Don't always take Google's advice on AdWords
Negative keywords are critical
Avoiding Locksmiths
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Where to start with local for better results
How your blog can hurt you, and how to fix it
Why AMP is problematic for local
The rise of Apple Maps
Getting Yelp right
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Ping me on twitter @johnjwall for the Cat Hoke book giveaway
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In this Marketing Over Coffee:
Learn about Big Game Ads, Fake Videos, Cars in Space and more!
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The Super Bowl - Tide Clean War Room! 15M in ads, 167k Promoted tweets
There is no Dundee Movie
Lady Doritos
Top Marketing Skills for 2018
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IBM Watson Explorer
Rand's 2018 Predictions
Automate Getting Attention on Twitter
Twitter is profitable
Space X -Car is up!
Uncle Cal sends link via twitter on using password managers to be sleazy
Deep Fakes banned from Reddit
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Facebook Gaming Creator Pilot Program
The AR Hair Dryer - Ready Player One!
Ping me on twitter @johnjwall for the Cat Hoke book giveaway
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In this Marketing Over Coffee:
In this episode we talk Revenue Stacks, ABM, BANT and more!
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Trish - President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook
Greg - President of CloudKettle
Adwords, Facebook Twitter, Google Analytics Data Warehouse, Salesforce, Marketo
BANT Showdown
Using data enrichment to improve the odds
"Dude, you're BANTing me."
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Times where BANT does work
Competing against Excel
Should the SDR team answer to Sales or Marketing?
Account Based Marketing versus Account Based Revenue
The Ultimate ABM Bandwagon
Inbound vs. Outbound
John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go.
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The Four Horsemen of Revenue
Conversational Intelligence - Chorus.ai, Execvision and Gong.io
BigQuery and Red Shift for Big Data Analysis
Trish's book is The Sales Development Playbook
Also previously on MoC check out: Lightning Sales Ops
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In this Marketing Over Coffee:
Learn about The New FB Feed, Screened Smart Speakers, Containers and more!
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CES - Amazon Echo Spot and the arrival of the screened smart assistant
Facebook feed encouraging more "personal connections"
Insanity in the crypto space, is the age of the soft landing coming?
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LinkedIn removing manually entered contact data
Meme Watch Google Art & Culture App
Avinash tries to renew his New Yorker subscription
Using Docker for Data Science
Where do the Facebook "People you may know" come from?
Google's biggest advertisers
Data Centers are all the rage!
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Adobe rolling out retail features
Ping me on twitter @johnjwall for the Cat Hoke book giveaway
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In this Marketing Over Coffee:
In this episode we talk presentation skills with Tamsen Webster
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She's coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views.
Helping People Spread Ideas
Content and the curse of knowledge
Who's it for? What do I want them to know? What do I want them to do?
The difference between telling and implanting the idea
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Using mental hooks to overcome information overload, giving meaning, not details.
Rehearsing enough to make it sound casual - Internalize, don't memorize.
John loves Prezi, and he's telling you it's time for you to let your PowerPoint pain go.
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The Four Messaging Mindsets
The problem of focusing on content over clarity
Finding the Red Thread
Red Thread Weekends and more from Tamsen
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In this Marketing Over Coffee:
Learn about AI as Co-Creator, 2018 Predictions, Prezi and more!
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2018 Predictions - More volitile? Is a soft landing possible?
Interesting Politics
The 5: Search = AI, Social = Paid, Public Relations = level, Content = exploding, Advertising = AI
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McKinsey - AI as Cocreator - Generative Adversarial Networks
Ampermusic
Instant Pot - the new Sous Vide
Alan's Krinner tree stand, Chris tries a David Clark Headset
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Ad Fraud $500k a day
WordPress Exploit as Bitcoin miner
Valt Password Management
Ethics in Marketing - part of the content recycling test
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Changing How You See Passwords
In this Marketing Over Coffee:
In this episode Brent Heeringa, CEO and co-founder of Valt talks about next generation multi-factor authentication
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Brought to you by our sponsors: StackAdapt and ActiveCampaign
Where did Valt come from?
Using images to remember a master password
Recognition memory with images and the dual encoding theory
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Why biometrics is not a complete solution
Multi-factor - something you have, something you are, something you know
Getting the right images
Creating a new category in the password management space -making the forms go away
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Valt at CES Eureka Park - Booth 51876
Podcast Sponsorship
Check out Valt in the app stores or at Valt.io and @valtpasswords
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In this Marketing Over Coffee:
Learn about Topic Modeling, Training AI, Tracking Reach and more!
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The 3 Solutions for Topic Modeling
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Social Media Use on the Holidays
Auto ML - Google AI
Do agencies still use FP pixels to measure reach on other properties?
Did anything replace Twitter Engage?
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Ian Altman Forbes Business Trends
Amazon Sumerian
College Application Autoresponders - you'd think with $120k or more at stake it wouldn't be something that a parent would be surprised to see.
Marketing Over Coffee on the Twitter
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In this Marketing Over Coffee:
In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech)
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Check out the past interview with Erik on The Owned Media Doctrine and co-Author of No BS Social Media with Jason Falls
3rd printing, written with Kyle Lacy, on the QUE imprint
The Personas - Influencer, Climber, Neophyte, Free Agent
Blogging and the Rise of Medium
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
All the case studies refreshed and showing a diverse range of examples.
LinkedIn - Do's and Dont's
Yes, Klout is still a thing.
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Indianapolis as Silicorn Valley and America's Canada
The author scene in Orlando, working in collaborative spaces like Canvs
Social Fresh running now!
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In this Marketing Over Coffee:
Learn about Black Friday, Gmail Add-Ons, Harry Potter and more!
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The Curious Case of Chris' Holiday Sale!
Cards Against Humanity Black Friday Promo
How about Unsubscribe Saturday?
John buys a vacuum cleaner and Chris gets some cheap headphones
Gmail Add-ons like Asana and Trello
AI Powered SEO
MOZ SEO Competitor Analysis
Reddit Redesign
McDonald's missed tweet, spectacular recovery and brutal shot from Wendy.
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Niantic rolling out Harry Potter Game
Amazon Sumerian for VR 3D and AR
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Rob Jones asks "How can I get my hands on the good tools if I don't work at a big company?" - Charity work and Bitnami!
Inverted Unicorn Ad Targeting Strategy for Facebook
Marketing Over Coffee on the Twitter - If you followed it you'd have seen the $79 UE Boom Black Friday deal!
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In this Marketing Over Coffee:
Learn about Salesforce and Google, Twitter updates, iPhone X and more!
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Dreamforce - Salesforce and Google Analytics 360 (analysis)! Get Chris' secret file!! (sign up for the newsletter)
Twitter to 280 and $99 promoted accounts
Snap earnings down
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Hardware watch: Henge Docks, and Arc Hub
Multi-monitor or not? Virtual desktops instead so you can go on the road?
Chris gets the new iPhone! Face ID rocks.
Facebook testimony on fake ads
Worst inbound pitch ever award
Apple switches back to Google
Amazon - Prime Estemated at 90 Million (63%?)
The amazing world of mattress affiliates
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Working with Blogs and influencers
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In this Marketing Over Coffee:
David talks about their third fund and its focus on The Everyday Economy
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Masthead, Venrock, NextView Ventures
First WebInno, which is now Boston Innovators Group
The thematic focus of the Third Fund
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
What makes up The Everyday Economy
Reneviso, MealPal
What's the goal for companies in this fund?
Hits with Sunrise, TapCommerce, and GrabCAD
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What sets apart a VC as partner rather than just investor?
The differences between Boston and New York City
Optimus Ride, Hubspot and Drift in the Boston Area
Finding Entrepreneurs with Authenticity
What's on David's Marketing Radar?
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In this Marketing Over Coffee:
Learn about Your Virtual Office, How We Got Ripped Off Curing Diarrhea, AI for Marketers and more!
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Chris' road trip and talking predictive analytics
New book from Chris!! AI for Marketers
Boomerang Mail
Every single cognitive bias
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Sean Zinsmeister sends a link for Arsenal DSLR Brain
Stedicam Volt from Tiffen
Oculus Go coming for $199
Alpha Go Zero
Dietmar asking about tweets from an event - can you geofence?
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Kiva Update - After 3 succesful loans we are undone by clean water
YouTube putting AI to work on blocking extreme content
Campaigning is useless?
To the guy at#IMakeALiving - send me your snail mail and I'll send you an MoC Sharpie or a DotMailer Mug...
KFC
Clearbit
Message Tribes - New premium service for Marketing Over Coffee Fans!
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In this Marketing Over Coffee:
Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company
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Some not safe for work language, if that offends you check out our other episodes.
Meeting at DCI
Play Bigger - How Pirates, Dreamers and Innovators Create and Dominate Markets
Category Kings are the new dynamic - It's not about winning existing market share
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Marketing the problem, not the product
Nonsense about Personal Branding
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Niching Down to the market where you are unique
The Future of the Company
Today's CMO - Dealing with Product/Company/Category - Jennifer Johnson Interview
Positioning yourself instead of being positioned
Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs"
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In this Marketing Over Coffee:
More from Christopher Lochhead!
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Some not safe for work language, if that offends you check out our other episodes.
Role of companies
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
What happens when men hit middle age?
Why is podcasting unlike anything else going on right now?
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Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs"
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In this Marketing Over Coffee:
Learn about Next Gen Phones, Facebook Targeting, Content Repurposing, and more!
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Who's pre-ordering the iPhone X?
IKEA VR app
New Google Pixel 2
Facebook targeting woes, Snooze is here! Bonfire Video Chat Test in Denmark
FreeConferenceCall.com on hold music
StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence capabilities, you can reach web visitors who are actively engaging with topics relevant to your brand or competition, and turn them into customers. Make your marketing dollar count with StackAdapt’s intent-based targeting and automation intelligence. Visit StackAdapt.com today and request a demo.
Content repurposing framework
Programmatic for Yelp
VentureBeat and DigiDay on SHIFT and AI
Peak of the AI Hype Cycle
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Spotify Ad Studio in Beta for US Listeners
Amazon's Polly Text to Speech
Message Tribes - New premium service for Marketing Over Coffee Fans!
Fred Wilson on Burn Rates
Bumble's Catfish Truck
SNL May Air Live in all US Time Zones
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In this Marketing Over Coffee:
comiXology CEO and co-founder David Steinberger talks about the state of comics, subscription services, and getting the world hooked.
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The Kindle Cast Interview with David Steinberger
The Secret Origin! Pull list for NYU Stern Business Plan Competition
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
How they launched without making disrupting retail the top priority
2009 the reader launched - Guided View as the game changing feature
Risking crash and burn during the bootstrap phase
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Back when a million uniques meant something in advertising
Bringing comics to the rest of the world
The unlimited content subscription model vs. single item purchase
Celebrating their 10th Anniversary at New York ComicCon!
Amazon Acquisiton
The next 10 years - making everyone on the planet a comics fan
The problem of discovery when you can access everything
Comixology Originals - Marley's Ghost (Link to NYCC Panel)
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In this Marketing Over Coffee:
Learn about Amazon HQ2, Support Vector Machines, Golden Cookbooks, and more!
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Brought to you by our sponsors: Criteo and StackAdapt
Chris' 3 Google Takeaways: Analytics - Data Studio - Optimize
Amazon to lower prices at Whole Foods
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Amazon HQ2 coming soon!
Chris' Golden Cookbook (Newsletter only!)
AI - Support Vector Machines
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
The Impact of Natural Disasters
LinkedIn Serving Native Ads in Outlook Inbox
Monitoring OOO Requests to see when to email
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In this Marketing Over Coffee:
Learn more about an Executive and Agency that works in multi-cultural marketing in both the entertainment and food and beverage verticals, among others.
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Brought to you by our sponsors: Criteo and StackAdapt
BARU Marketing + Media is hitting its 10th anniversary this year, as a female owned and minority owned business, succeeding in not one but two industries that have been male-dominated historically: entertainment and advertising.
So where did this all begin?
When do clients realize they need to get multi-cultural?
Are most campaigns reworking of existing campaigns or original material?
What's the state of multi-cultural for the entertainment industry?
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Adapting both language and the appearance of the principals in the campaign are the simple first steps, what else goes into making something culturally relevant?
Counseling on effective ad placement
How does gender fit into this?
What channels do you cover?
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Why ATTUNE Consulting was built
What's on the radar for the next year?
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In this Marketing Over Coffee:
Learn about CX, Einstein Vision, Twitter Bot Stacks and more!
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Brought to you by our sponsors: Criteo and StackAdapt
Chris on CX and its lack of integration
2017 Retail Meltdown - Part 2 - Future of Retail and Microsoft Congnitive AI - Amazon Go Store
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Eintstein Vision for Salesforce's Social Studio
Facial Recognition Lock on iPhone 8
The Holy Trifecta - Marketing Technologists, Data Scientist, Developers
Football Bar numbers down according to Foursquare Foot Traffic
Paul asked about Chris' Twitter Bot tool stack
Heyes of miVIP Medical Group asks about multi-touch attribution and attribution models for sales cycles over 90 days.
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
MOZ 45 Local SEO Pitfalls
MessageTribes coming soon!
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In this Marketing Over Coffee:
Author Jonathan Pellegrin talks about his book and The Art of Selling the Family Business
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Step one - not getting squeezed out of your own deal
What happened to Jonathan after his deal?
What drove him to write "The Art of Selling the Family Business: Responsible Stewardship of Family Wealth"
Why the gap between initial offer and final purchase cost?
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
The disparity between the sellers who are doing their only transaction vs. buyers who are always doing deals and have choice.
Defeating the Earnout
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
The single biggest obstacle in transfers between the first and second generations is...
The single best decision to improve the business is the board of directors
Dividend strip as another option
Avoiding Due Dilligence Disturbance
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In this Marketing Over Coffee:
Learn about Biased Machine Learning, Sharing GA Reports, Amazon Smile, and more!
Direct Link to File
Unconscious Bias in Machine Learning
Google Ad Blocker for Chrome?
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Sharing Google Analytics Reports
What an AMP spike looks like
Retail Meltdown
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Changing writing platform for blogging
Why markdown is helpful in content generation
Snapchat earnings call
Soundcloud Lives to Fight Another Day!
Affiliate programs, anything new?
Amazon Smile!
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In this Marketing Over Coffee:
Mike talks Category Design, Green Leads, and - He's on a Boat!
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Brought to you by our sponsors: Criteo and StackAdapt
Our guest today is Mike Damphousse - he is the secret weapon.
Air BnB stands for Bed & Boat
Starting as the Engineer that can do demos
Leading Pangea
Infoteria IPO on the Tokyo Stock Exchange
Green Leads goes Global
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
The ABM pioneers of 2006
Sales 2.0 Shout Out to Gerhard Gschwandtner!
Hubspot as CRM of choice
Pounce, Pause, Nuture or Wait
StackAdapt is an advertising platform that solves brands’ biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt gives you intent-based targeting and automation intelligence every step of the way. Visit stackadapt.com today and request an invite. You can also check out their blog for recent survey results & key learnings on mobile consumer trends.
Play Bigger leads to Category Design Advisors
The 6-10 year IPO Window
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In this Marketing Over Coffee:
Learn About Taking Back Free Services, Link Building, Retargeting, and more!
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Brought to you by our sponsors: Criteo and StackAdapt
Can a decade of digital culture vanish? Yes, unless people start to realize that you do need to pay for some stuff.
Google Search Console - Video - Tracking high value returing visitors
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Healey Cypher Interview is on fire
MOZ - Lessons Learned from Failed Link Building
Festival of Marketing - October 4-5 in London
Twitter Bots
AdWeek - Rise of the 6 Second Spot
Google AMP going to show up in results?
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Send book reccos - Havard Business School working paper 18-011 Machine Learning Methods for Strategy Research
WoW Currency worth more than real world currency
Kafka Sculpture
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In this Marketing Over Coffee:
Learn About Machine Learning and Business Strategy, Bots, Google Glass 2 and more!
Direct Link to File
Brought to you by our sponsors: Criteo and StackAdapt
How do you dig out after coming back from vacation?
Machine Learning in Business Strategy
Marketo Domain Renewal, Dharmesh scores the newsjack.
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, visit Criteo.com today and they’ll help you kick off your winning campaign in minutes.
Bots for roll up reporting
Predictive and SEO - Google Trends (Book -Everybody Lies)
Twitter $99/month subscription
Facebook will let brands target ads to people who RSVPed to their Pages’ events
LinkedIn Updates
StackAdapt is an advertising platform that solves brands’ biggest pain point – customer acquisition, with machine learning and data-intelligence capabilities. Rated highest in customer satisfaction and performance by G2 Crowd, StackAdapt delivers intent-based targeting and automation intelligence every step of the way. StackAdapt also offers cross-device solutions with in-app and mobile web capabilities so you can deliver the right message to the right customer on the right device. Visit stackadapt.com today to request an invite.
Google Glass 2
11 Ways to Get Customers without spending any money
Vacation Reading - Chip and Dan Heath's Decisive
KDP Page Calculations Normalized
20 B2B Marketing Jokes h/t John Federico
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In this Marketing Over Coffee:
Learn about Applying Machine Learning Real Time, Serving Customers and Questioning Our Humanity
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Vitaly Pecherskiy is Co-Founder and COO of Stack Adapt
Started out with AdParlor
The browsing behavior of over 600 million people - seeing what influences them pre-purchase
10 Billion Data Points Every Day, how are they different from a Demand Side Platform (DSP)?
Questions to test your sanity: What if Siri had a human face? When is it ethically wrong to turn a computer off?
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes.
System for experts vs. Expert systems
In today’s episode, we are focusing on the importance of data in today’s digital advertising world and the different implications it may bring. On that note, if you, as a marketer, are worried about transparency and brand safety in today’s convoluted digital advertising world, check out StackAdapt. StackAdapt is an advertising platform that offers complete transparency in their inventory and audience data so marketers can have full trust in where their campaigns are running. StackAdapt just recently unveiled that they have received the highest score by G2 Crowd in customer satisfaction amongst all their competitors for the third-time. Clearly, marketers are achieving their campaign goals using StackAdapt. Visit stackadapt.com today to request an invite.
Does it even matter what the algorithm is?
Ultimately it's about results and serving the customer, how it works is irrelevant
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In this Marketing Over Coffee:
Learn about Seth's New Marketing Seminar, What Makes Him Angry, and an Audiophile Update
Direct Link to File
Brought to you by our sponsors: Criteo and StackAdapt
The Marketing Seminar - Reinventing Education
How it differs from Alt-MBA
Marketing with people, not at them
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes.
Demassive-ification - The One to One Future from Don Peppers and Martha Rogers
When big business doesn't have the humility to change
What makes Seth angry?
A new definition of AI
“Powerful advertising is anticipated, personal, and relevant.” This quote is from Seth’s book Permission Marketing in 1999 and is still relevant today. Marketers are constantly fighting for consumer’s attention with the most relevant content. One advertising platform that can help you achieve that is StackAdapt. StackAdapt provides marketers with the most cutting-edge machine learning and data-intelligence capabilities to connect with customers who have shown interests in your product or service. Visit stackadapt.com today and kickstart your next customer acquisition campaign.
Footprints on the Moon
Are subscriptions growing in response to fake news?
Mass vs. Micro
Rise of the voice interface
Audiophile update
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In this Marketing Over Coffee:
Learn About GDPR, Google Optimize, Drone Hives and more!
Direct Link to File
IBM in Germany, Machine Learning, Governance and Hybrid Cloud
GDPR is Everywhere - Chris talks with John Bowman
2B EU Fine for anti-trust
3 part series on Google Optimize
This episode is brought to you by Criteo Sponsored Products. Criteo integrates with the world’s largest retailers such as Walmart, Best Buy, and Target to provide real-time targeting of high-intent shoppers. Dramatically increase traffic to your products on the retailers where you sell. Native advertising for retail means a seamless way to drive shoppers to product detail pages. With access to retailer SKU-level data, Criteo closes the loop and gives you the confidence to reinvest in winning strategies.
Getting started is easy, just email cbs.sales.us@criteo.com today and they’ll help you kick off your winning campaign in minutes.
9 Part AI Primer for Marketers
What will Amazon do with Whole Foods?
Patent for Drone Hives
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Google talking about Quantum Supremacy by end of year?
Facebook lets you pick who in the household you want to advertise to
Great article on 5 items for your SEO Audit
A Google Algorithm shuffle?
Chris SEO updating archived content
Lightning McQueen Coming to Waze
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In this Marketing Over Coffee:
A Special Interview with Geoffrey A. Moore, author of Zone to Win and Crossing the Chasm
Direct Link to File
Brought to you by our sponsors: StackAdapt and TopTal
Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine
Starting at Crossing the Chasm - Over 1 Million Copies, 27 years!
Early days with Regis McKenna
Finding use cases that let you cross the chasm
Inside the Tornado - the chasm in reverse
Zone Management - Crossing the Chasm for Grown Ups
Incubation - You're not just funding R&D, you're funding entire companies
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
4 Zones - Performance, Productivity, Incubation, Transformation
Never disrupt yourself
Zone Defense as the common play against upstarts
Why keeping customers is like keeping a spouse
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
The 4 Horizons
Making a big acquisition during the transition
Every Zone has a different culture
Keying Executive Comp to the Transformation Zone
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In this Marketing Over Coffee:
Learn About Ad Tracking, GDPR, Showjacking and more!
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Brought to you by our sponsors: StackAdapt and TopTal!
WWDC - 24 hour window on intelligent tracking and HomePod
GDPR coming soon to stomp on tracking
Mass says "That's not a cookie, it's brick and mortar"
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Millenials Kill Applebees
Amazon's Echo Look
WSJ closes free taste, traffic drops 44% but conversions up 4x?
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
MOZ on fluctuations - go weekly, don't be arbitrary - try branded organic search
Altryx Event - John on Show Jacking
JW on MATE - Hear the backstory of Marketing Over Coffee!
Almost done with Marketing Automation Upgrade!
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In this Marketing Over Coffee:
A Special Interview with Healy Cypher of Oak Labs
Direct Link to File
Brought to you by our sponsors: StackAdapt and TopTal
Thanks to Criteo for setting us up at the Ecommerce Media Forum NYC 2017
The Beautiful Future of Retail
The Oak Labs Changing Room Interactive Mirror
Mapping Retail Shopping to the Online Shopping Experience
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Making retail more personal and responsive
The Autonomous Store
Massive Demassivification
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
Strong brands creating brick and mortar locations
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In this Marketing Over Coffee:
Learn About tons of Google Stuff, IBM Node Red, JSON-LD and more!
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Brought to you by our sponsors: StackAdapt and TopTal!
MarTech 2017 - Massive influx of companies, transition from Marketing Automation to ABM, to Marketing Ops
IBM Vision - Watson GRC, IBM Node Red
Google Marketing Next and Google I/O
Google Lens visual search engine
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Google Optimize now works with AdWords, Free version of Google Attribution coming
Chris asks about filtering Self-Referrals and Gene asks about duplicate content
Google has run 9,800 tests in the past year? How about black links?
MOZ on speeding up your pages
Sharpies on Tour with James Harrison!
8 Tasks to Help Small Businesses Grow - Including JSON LD
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
Sir Roger Moore
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In this Marketing Over Coffee:
Jason Keath of Social Fresh is back to talk about everything on the cutting edge!
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Back with Jason - Link to previous interview
Innovation Congress by Social Fresh is July 18-19 in NYC
Social Fresh covers tactics - Innovation Congress is looking forward for the next 3-10 years at all the cutting edge technology
Working with Jeremy Goldman!
The state of Virtual Reality and the adoption of Mixed Reality (formerly known as augmented)
Where Video is going and the live streaming internet TV trend.
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Artificial Intelligence - Miss Piggy Messenger App, the 90% of the AI Iceberg that we don't see
Breather, WNYC, Patron, Breather
Automation eating the sharing economy
EventHero for Lead Retrieval and Multi-session tracking
Internet of things is now taken for granted
Connecting the personal service bot platforms
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
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Tell MailChimp they should be sponsoring Marketing Over Coffee
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In this Marketing Over Coffee:
Learn About A Big Q1, Twitter Quality Filters, Shipping Pens and more!
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Brought to you by our sponsors: StackAdapt and TopTal!
State of Social
Facebook - The company also reported better-than-expected financial results with total revenue for the first quarter hitting $8.03 billion, up 49 percent from $5.39 billion in the first quarter of 2016.
Amazon crushes making inroads into India - First Quarter Sales up 23% to $35.7 Billion
Twitter Advance Quality Filter - 16 New Livestreaming Partners
Marketing Over Coffee Newsletter Update
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
MOZ Popup SEO
Avinash on Dashboards and Metrics
Virus of the Week! Google Docs
Spam traps and Similar Audiences for AdWords
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
Sharpies to South Africa, UK, Canada and California!
Martech SF next week
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In this Marketing Over Coffee:
A Special Interview with David Meerman Scott
Direct Link to File
Brought to you by our sponsors: StackAdapt and TopTal
Creating the Ultimate Office at Home
Marketing the Moon - A Place Beyond the Sky
Stir Kinetic Standing Desk
The Apollo Museum!
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Sonic Branding from Signature Tones - the sonic logo and custom music
Marketing Lessons from The Greatful Dead
The Market for Medical Marajuana - Leafly
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
The 6th Edition of The New Rules of Marketing and PR
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In this Marketing Over Coffee:
Learn About What's Coming Next From Facebook, Bots, SEO, Podcast Demographics and more!
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The Future of Facebook at F8 - Frame Studio and AR Studio, Messenger 2.0, Graph API, Places SDK
Location data finally becoming more valuable for Foursquare
The New Face of Google Analytics
Yahoo Final Earnings Report Beats the Street, Steve Ballmer's new project
In stream video ads from Twitter
Pega with multi-platform conversational bot platform - FB Messenger, Amazon Alexa, Google Home
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Tom Demers of Search Engine Land Throws Down His Power Tool List - Chris' Stack - MOZ, SEMRush, HRefs, SimilarWeb and SpyFu. The 68 power tools the Buffer Team usese.
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
Marketing Over Coffee is availabile at Apple Podcasts!
S-Town explodes on to the scene. Edison - The Podcast Consumer 2017.
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In this Marketing Over Coffee:
A Special Interview with Debbie Millman, host of the Design Matters Podcast
Direct Link to File
Brought to you by our sponsors: StackAdapt and TopTal
The Design Matters Origin Story
For 20 years, Debbie was the President of the design division at Sterling Brands, where she worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars and the positioning and branding of the No More movement.
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
How did the world’s first graduate program in branding at the School of Visual Arts in New York City get created?
The condition of branding reflects the condition of our culture.
The democratization of brands and transition back to small personal brands
Mass surrender of our privacy
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
The Millman Bookshelf! How to Think Like a Great Graphic Designer, Brand Thinking and Other Noble Pursuits, Essential Principles of Graphic Design, Brand Bible, Look Both Ways, Self Portrait as your Traitor
Debbie will be at HOW Design Live Starting May 2nd in Chicago talking about Getting Better Clients and The Death of the Supermarket
Get episodes early, get the back catalog - get the app!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About Natural Language Processing, Our Email Saga, and VPNs!
Direct Link to File
Brought to you by our sponsors: StackAdapt and Toptal!
Social Media Marketing World (Using Badges from EventHero) - Snapchat slipping? Facebook attacking
Marketing Innovation Summit - AI gives you true 1:1 personalization
Google Optimize, Google Mobile First
Natural Language Processing
StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today.
Cobbler's Kids - We finally move off of Blue Sky Factory
Mautic, Active Campiaign, Emma, MailerLite, DotMailer
Tell MailChimp they should be sponsoring Marketing Over Coffee
United, Pepsi, Security Sell Out, and other PR Disasters
VPN Primer
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal
Google Dueling Networks
Sean Zinsmeister Calls in on LinkedIn Spam
Marketing Reports that Don't Suck
Gear - the Zoom H6 Arrives!
ChatFuel for Facebook Chatbots
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
We Talk with Master Negotiator Herb Cohen
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
Herb Cohen has been named "The World's Best Negotiator", his book "You Can Negotiate Anything" spent 39 weeks on the NYT Best Seller List
Starting as a claims adjuster for Allstate and then teaching their negotiation courses.
Labor relations at Sears, over to IBM and then teaching at The University of Michigan
Negotiation - The Problem of Caring Too Much
Why You Never Ask for a Raise
Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to:
- 20 best in class Office templates
- 350+ professional business slides
- 2000+ royalty free photos
Just visit www.templafy.com/moc for free access to the Templafy demo!
Why There's No Point in Arguing
How to Negotiate Globally
Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
Why Concessions are Deadline Driven
The Game of Negotiating available on Audible
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Josh London is CMO of IDG, the world's largest tech media company.
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
IDG operates some 180 publications (including Computerworld and Macworld), 700 events (including E3),1,000 different website, and 200 mobile apps.
Company wide rebranding initiative began March 2016
Integrating a wide array of corporate cultures - Moving from a House of Brands to a Branded House
Using Predictive Intelligence in Pipeline Activator
Operating in 97 countries and serving over 145
Getting to a single PowerPoint
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
The role of events for career education and as a preferred method of learning
CMO Perspectives and the evolving role of the CMO
Shout out to Bill Macaitis, Former Slack CMO
Jamf Now is a device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
CMO Summit - Who owns the customer experience?
IDG Security Day Global Event - Following the Sun
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About Finding Influencers, Bot Bust and Chris Hanging with Katy Perry
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
10 Years of MoC!
YouTube drops annotations for End Screens and Cards
FFMpeg for Video Editing
Finding Influencers
Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to:
- 20 best in class Office templates
- 350+ professional business slides
- 2000+ royalty free photos
Just visit www.templafy.com/moc for free access to the Templafy demo!
Drop it like it's Bot
Resource List for AI
AI Bias
Chris on the Grammys
Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
UPS Delivery Drones
Best business travel apps
NBC 2018 - Super Bowl, Winter Olympics, World Cup
Fear of booking events in the US?
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
A Special Interview with Matt Bertuzzi, the author of Lightning Sales Ops
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
Born from Dreamforce
Do you start with best practices or build everything custom?
Focusing on Rep User Experience
#NeverLeads
Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to:
- 20 best in class Office templates
- 350+ professional business slides
- 2000+ royalty free photos
Just visit www.templafy.com/moc for free access to the Templafy demo!
More data with Pre-Opportunities
Why it's time to move to Lightning
Linking your marketing content library to the call page with Lightning
Timestamping and measuring marketing impact
Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
Preston Clark's Rise of the Silent Sales Floor
Getting back to analog
Why Matt now likes Slack
Connect @mattbertuzzi
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About Facebook Prophet, Marketing Stats and Snapcodes!
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
Facebook's Prophet for forecasting
Facebook and YouTube Video changes - time watched, not number of views
Tracking emotional intent
Templafy is the smart way to create professional, on-brand documents and emails in an instant and streamline workflows across Outlook, Powerpoint, Word, or any other of your preferred office applications. Marketing Over Coffee listeners can get free access to:
- 20 best in class Office templates
- 350+ professional business slides
- 2000+ royalty free photos
Just visit www.templafy.com/moc for free access to the Templafy demo!
Tool Watch
Learning graphing tools, Python and R
Snapchat Snapcodes and how to set them up properly
Bridging the "Air Gap" with a drone, cloud bleed, 2 factor authentication
Guest blogging template from Moz
Jamf Now is your device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
Gear Watch - Hear One, Sennheiser Noise Reduction Headphones (and Sony), Raspberry Pi Zero Trade Show Booth Tracker and the Professionally Naked!
Chris and EventHero at Social Media Marketing World - register now!
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
A Special Interview with Cathy Heller!
Direct Link to File
Brought to you by our sponsors: Templafy and Jamf
Cathy Heller is a singer songwriter who sells her music to films and TV shows, and is also an agent to help others do the same
She came to us via Tim Street, our source for all things video and entertainment
Having a purpose and finding your passion
Carol Dweck's book on Mindset
Carving out time to hone your craft
Working for free so you can get paid
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
Her background in the music industry
Licensing as the exposure to jumpstart the artist's career, her course on 6 figure songwriting
Jamf Now is a device management solution for the iPads, iPhones and Macs in your workplace. Jamf Now is accessible and affordable for everyone, so businesses can support their users without help from IT. You can configure settings on all of your Apple devices and manage them by deploying apps from anywhere. Enforce passcodes and even remotely lock or wipe a device. Sign up and start protecting your Apple devices. Manage your first 3 devices for free. Add more for just $2 per device per month. Create your free account today at jamf.com/moc
What's your day like?
The power of persistance and being personable, and the power of postcards!
Find more from Cathy Heller, check out the Don't Keep Your Day Job Facebook Page
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About Keyword Data, VR, Microsoft Tools and more!
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
Uncover keyword level data with Google sheets
Social Media Earnings Update, LinkedIn silenced, Snap IPO on the horizon
Facebook Media Audit
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
9 Part Enterprise Social Media Strategy
Is VR overkill? - link to Ted Shilowitz interview
Amazon Kindle to Paperback
Amazon Chime - Biba Systems acquihire
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Data Studio goes unlimited
Microsoft Teams and Visual Studio Code
Free fonts that are actually cool from Smashing Magazine
Crummy SDR Emails and public shaming
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Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
A Special Interview with Thomas Barta and his book The 12 Powers of a Marketing Leader
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
How do we make marketers more influential?
Marketing is all about the future
Bridging the trust gap, power gap, and skills gap
The 12 Powers
- Mobilize your Boss - Big Issues, Deliver returns, Work only with the best
- Mobilize Colleagues - Hit Head and Heart, Walk the Halls, Go First
- Mobilize Team - Get the mix right, Cover them in Trust, Let the Outcome Speak
- Mobilize Yourself - Fall in Love with Your World, Know how You Inspire, Aim Higher
Mastering Digital Tools - Zooming in and Zooming out
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
The Value Creation Zone (V-Zone)
71% of CMOs said their business impact was high but just 44% satisfied with their career path. Their bosses rated them last in career success.
Let the outcomes speak - Let other departments evaluate your staff
Event Managers - For Badging, Lead Retrieval and Multi-Session Tracking check out EventHero.
What's the toughest thing for every marketer to do?
McKinsey estimates that by 2018 the US alone will be short 190k people with data analysis skills
How inspirational are you?
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About AI for Academic Search, eBooks, Google Data Studio and more!
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
Apps Crushing Congress - Democracy.io and Accountable
Facebook on Fake news and longer videos
Chan-Zuckerberg Initiative acquires AI-powered search engine Meta
eBook eXplosion
Neyya (formerly Fin) Smart Ring - not available, Nod - now makes a VR controller, Ring Zero - only 3 sizes.
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
Google Data Studio Webinar
Giveaways! Gunnar Phenoms, Dan Roam - Draw to Win, Jill Konrath - More Sales, Less Time
Greatest Sales Deck Ever!
From the LinkedIn group: Can anyone recommend a plugin or service for generating coupons from a WP website?
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Hot market for senior marketers, 12 Powers of Marketing Leaders next week!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
A Special Interview with Vinny Warren!
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
Vinny is Executive Creative Director and Founder of The Escape Pod. His work has been featured in 5 Super Bowls, with Budweiser's Whassup? campaign earning worldwide recognition as the most awarded beer campaign in history.
Where did Wassup? come from?
At what point should you be considering a Super Bowl ad? Who should be doing this?
How to do the best ad 11 years in a row and how to appeal to EVERYBODY.
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
The Process of Super Bowl Ads
Using user generated content for the Super Bowl
Remember that the Super Bowl is bigger than your campaign
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
What happens at The Escape Pod?
The Future of VR and Sporting Events
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About Paid YouTube Comments, Webinar Gear, Dead Email and more!
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
Paid YouTube Comments
@GregHyer link on listening versus recording and building the Echo
Google switches on Pop-Up Penalty
Question on the best AMP plugins - check out Yoast and AMP Analytics
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
Paper Based VR Controller
Reflector and Camtasia, Screenium for Presenting the iPhone Screen. Duet for adding a phone or iPad as a second monitor.
Logitech 920 as the camera of choice, and JohnnyHeadphones as the best headset for webinars
Facebook IQ and Home Automation on Fire - Like the MoC Facebook Page Now so we can unlock Insight!
Chris' article on fixing your online reputation
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Mobile Watson Analytics
Chris' script to extract out dead email, Siftrock scan email bounces
Soda Display that responds
DJ Khaled's Secure the Bag
MoC Marketing Master Planning Session - Jan 25-27 in Orlando!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn About How to Start the Year Right, Augmented Reality, Influencers and more!
Direct Link to File
Brought to you by our sponsors: Templafy and Toptal
2017 Tune Up
Clean up your email, work on your influencer lists, fix errors, do a responsive check, AMP, Keywords and Topics
Chris' open source tag manager checker
1 million domain names expire
Chris Mautic Update
Templafy is the easy way to keep the whole company on brand in the documents and content they create – whether they’re working through Office 365, Google Drive or any other office productivity platform. Your colleagues will have company assets and templates at hand while working in their favorite application, helping them to be more productive and to follow brand guidelines without even thinking about it.
Templafy is offering a free trial to all listeners. Just visit templafy.com/MOC and request your customized free trial. It’s that simple!
Most engaging brand content for 2016
IoT update
Bruce Schneier on Class Breaks
Warrant for Alexa data
CES and AR glasses
Mitch Joel on Programmatic Display Creation
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
MoC Marketing Master Planning Session - Jan 25-27 in Orlando!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about Google AMP, Oculus, the Latest Gear and more!
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
CMO Summit, the pendulum of analytics and attribution
Taking Oculus for a test run, Fox Sports App
LinkedIn's Economic Graph, and adding Bing to the mix
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
New Google Results Pages, Google AMP Update
We've been using Affinio to analyze MoC topics and this week's Affinio insight is about Touch! Apple Fans are most excited about a tiny piano for the touchbar that and it continues to blow everyone minds with the new ways people are using it. The main factor driving conversation around Oculus Rift is the release of Oculus Touch, controllers that enhance the immersion experience. The company was offering an 'International Giveaway' which ignited people around the world. To learn more about how we're analyzing the data set visit Affinio.com/moc!
The SHIFT gift for 2016, Gear Update, Chris' Dongle Double Down
Touchbar! John has Bose earbuds on the wish list
Chris 7 Topics to watch for 2017
Amazon drone delivery made
MoC Marketing Master Planning Session - Jan 25-27 in Orlando!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about Whitelisting, Brand Safety and Advertising in Apps
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
Marc is CEO of Trust Metrics, is an advisor at ERA and has been with TechStars and 500 Startups. Prior to Trust Metrics he was SVP of Business Development at About.com
The Brand Safety Space - getting from 50 million domains down to the ones you want to buy
Whitelisting and Blacklisting
The Questions to Ask Your Agency
100% Viewability Group
This week's Affinio insight is on Ad Fraud: The people concerned about ad fraud are all talking about it from different contexts, the most siloed data set we've looked at! To learn more about how we're analyzing the data set visit Affinio.com/moc!
Owning machines to creating bot armies, pages that don't exist with 5,000 ads, domain spoofing
The Security of Apps
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
The Future of Fake News
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about Amazon Reinvent, the State of Web Design and 2017 Trends!
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
Amazon AWS and Reinvent: AI, Snowplow, Recognition, Polytext to Speech, and Lex rolled out
IBM vs. Google. vs. Amazon
Black Friday eCommerce
Seven upcoming trends for 2017:
- Screenless search marketing (nobody listens to number 2)
- AI Eats the Marketing
- Facebook is king - Facebook Bot Analytics
- Rise of the Velvet Rope Community
- The Saturation Point
- Old SEO finally is Dead - Now you can backsolve with AI
- Account Based Marketing for B2C
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Trends in Web Design for 2017
Machine Intelligence Vendor Chart
Zapier Digests
We've been using Affinio to analyze the MoC topics and this week's Affinio insight is About Amazon Go! Go was rolled out after we recorded this episode but Affinio made it clear what the hot topic of the show was. To learn more about how we're analyzing the data set visit Affinio.com/moc!
MoC Marketing Master Planning Session - Jan 25-27 in Orlando!
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Bill Green, Angela Natividad and Darryl Ohrt stop by to tell us about their book Generation Creation
mtlb luckthelady darylohrt
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
They are all part of AdVerve
Angela links: eSports focused agency called Hurrah, AdWeek
Where did the book come from?
How do creatives dress and how do the sell?
If boring bookkeeping meetings are not part of your day because you're not only the CEO but also front line employee and Chief Financial officer - check out Freshbooks, easy invoicing, a brand new dashboard to see how your business is doing in real time, AND they are offering you a free trial, if you go to Freshbooks.com/moc be sure to tell them that Marketing Over Coffee sent you.
Chemistry vs. Culture
Trusted, protected and respected
Diversity can be uncomfortable
Big versus Small Agencies
What makes a great creative director?
Angela can't work at Starbucks
This week's Affinio insight is on eSports: When Angela mentioned eSports I thought that would be a great topic to talk with Affinio about and their reports did not disappoint, it's one of the most "cultural" topics they analyze - although it's classified as eSports there are massive cultural divides based on games, teams and other segments. The major insight here is that the data clusters do not overlap - you can't just "market to eSports" you need to dig deeper and identify who you want to talk to and get to know their culture. And another interesting point they told me when I brought this up- millenials are another market that's highly polarized. For more on eSports by Affinio click here, To learn more about how analyze the data set visit Affinio.com/moc
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Chris fills us in on the latest developments in AI from IBM's World of Watson
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
Chris back from World of Watson
Watson Comparing a Human Genome against 200k Journals in 10 minutes
Watson learns perfectly from its mistakes
We've been using Affinio to analyze the MoC audience and this week's Affinio insight is on World of Watson: we looked into the social stream generated by World of Watson, and were easily able to spot Medical as a key vertical at event, identify key influencers in this segement, media like HITN (Healtcare IT News) and even similar events like HIMSS and TEDMED. To learn more about how we're analyzing the data set visit Affinio.com/moc!
Watson the musician
Adobe Audition voice training library
It's all about data scientists
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Wiping out repetative tasks with the lettuce picking robot - more on a Japanese Indoor Lettuce Farm
Rethinking what it means to be human in the face of massive income inequality
Why learning to code is not the answer
Three AI Security Showdown
Bias in AI
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about the Election, Hubspot's Inbound Event and the State of Social!
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
Failing Models for Polls and Margin of Error Lesson
The importance of tuning the model on Stack and Flow
State of Social Q3 2016: Twitter's Fight to Survive
John Blue sends link on Macedonia getting paid on political mis-information
The exploding marajuana market (and misleading crime statistics)
The citizen journalist is needed now more than ever
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
State of Social Q3 2016: LinkedIn Flattens Out
State of Social Q3 2016: Facebook Hits 1 BILLION Mobile-Only Users: Video, Video, Video. And Facebook Work.
Using analytics to create some kind of certainty - Use Chris' 2017 planner to create your strategy!
We've been using Affinio to analyze the MoC audience and this week's Affinio insight is on Inbound: Sales is a hot topic at Inbound this year. And vendor Socedo doing an excellent job dominating the discussion. To learn more about how we're analyzing the data set visit Affinio.com/moc!
Gartner Hype Cycle - Fox VR Football App, AI next week!
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is Mellow G by Fonkmasters.
In this Marketing Over Coffee:
Learn about managing millions of visits and tens of thousands of leads
Direct Link to File
Brought to you by our sponsors: Affinio and Freshbooks
The Bitly Enterprise platform - track and engage over all channels and devices. 2B clicks a month across all channels
Tracking not only your own content shares but when your content is shared by others
Tie into other packages such as Marketo and more.
This week's Affinio insight validates Bitly: Digital Marketers who use Bitly include Hubspot, Klout, Moz, Google Analytics, Kissmetrics, Buffer, Foursquare, Evernote, and Salesforce Marketing Cloud in their technology stack. To learn more about how we're analyzing the data visit Affinio.com/moc!
Getting 10MM sessions a month
Using Infer for Lead Scoring, 10,000 leads a month, 4-7k free users a day.
Applying ABM
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Using Ringlead
Looking at Optimizely, Demandbase
Visit bitly.com/enterprise to learn more or talk to Seiya on twitter.
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In this Marketing Over Coffee:
Learn about Spectacle, Frame Rates and the Vomitmobile!
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Tim Street, Vice President at Authentic, prior to that Vice President of Influence at Podtrac
We last talked with him about French Maid TV
Last year Tim Connected us with Ted Shilowitz who told us about the future of cinema
IAB and the Podcasting Upfronts
Cracking the Million a Month Barrier
Spectacle before Story
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
What's going on with Apple and why does Tim destroy so many earbuds?
Panoramic Cinema Update
Riding the vomitmobile
VR still tough to produce "The VHS of VR Era"
This week's Affinio insight is on VR: Simulator sickness is a thing! The VR community skews 70% male and 30-44 years old. The only time to catch this audience is Saturday Night! To learn more about how we're analyzing the data visit Affinio.com/moc!
Podcasting over Video?
Begleyesque! - Link coming soon
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In this Marketing Over Coffee:
Sean Zinsmeister reports back from San Francisco!
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What does a Moscone Sold Out look like?
Quip was more front and center than Einstein
"Where's the Market Going" versus "What's Available Today?"
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Event as Content Marketing
Artificial Intelligence (AI), and Account Based Management (ABM)
Anaytics and BI still very popular
This week's Affinio insight is on Dreamforce: Dreamforce is heavy to the left, and I never new that the Sage community was so active around Dreamforce - that's a real opportunity. To learn more about how we're analyzing the data visit Affinio.com/moc!
Stunts! Drones! Spin the Wheel! Scan Everyone!
Check out the new podcast on Sales and Marketing Automation - Stack and Flow with John Wall and Sean Zinsmeister!
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In this Marketing Over Coffee:
Learn about Google Suite, Monage and Clowns!
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Chris covers all the updates to Google Products: Tag Manager, Analytics, AdWords, Optimize, Sheets, Big Query and Data Studio
I got an invite for Google Optimize, 20 new integrations in Tag Manager. The End of Penguin!, Google AMP Update
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Monage - Messaging! ChatBots! AI!
We've been using Affinio to analyze social data and this week's Affinio insight is on mobile: I pointed Affinio over at the Monage space and found some interesting things: Google Allo is gaining traction from technology segement, but not from digital marketers. A clear divide from the tech and digital marketing segements. We easily identified the Spam Segement, and relevant publications - like the Economist!! To learn more about how we're analyzing the data set visit Affinio.com/moc!
IoT is the next generation BotNet
Advertising Week and Dreamforce (Einstein!), Digital Masterminds. It's busy.
Apple Search ads to drive paid Apps to the top of the store
LinkedIn Open Candidates Function and other upgrades
Mautic Update - with Bitnami
McDonald's scaling back on Ronald
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In this Marketing Over Coffee:
A special interview with author Justin Mares, author of Traction!
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Go back to the first interview with Gabriel, and here's the 2nd interview with even more traction!
Failure and Success in college ventures
Exceptional ultimately acquired by Rackspace
Kettle and Fire - Bone broth product
We want to thank Freshbooks for their support of MoC, if you dread that day of the week where you need to get the invoices out and the receipts in, you need to check out the all new Freshbooks. Take the pain out of your accounting and finally be able to see how you are doing every month. Check out Freshbooks.com/moc to learn more!
Why write a book about starting a business when you can just start a business?
Fomo (formerly Notify) to create a community experience on the webpage
Instant boost of 30%
Going from 2 to 7 percent is not as great as it seems if you are still making 93% angry
We've been using Affinio to analyze the MoC audience and this week's Affinio insight is: the MoC audience has been very interested in artificial intelligence but you're also very interested in the Internet of Things. Knowing this we'd like to do an episode on IoT just like the AI episode and we'd love to hear from you - if you've seen anything interesting, or work for or with an IoT vendor that would like to talk about this space tell me over on twitter johnjwall and tag Affinio so we can thank them for their support of the show. We'll be talking a lot more about how we're analyzing the data set, but to learn more now visit Affinio.com/moc!
Content Shock, the unprecedented Facebook advertising opportunity
Medium Article: Getting Traction for Traction
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In this Marketing Over Coffee:
Learn about his book Hacking Marketing, The MarTech Conference, and the Chief Marketing Technologist Blog!
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Scott Brinker started chiefmartec.com in 2008
Everything changes in 2014
Now Grown into the Martech Conference
Why the explosion from 2012-2014?
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He's the CTO of ION interactive specializing in Interactive Content
When we need office space, a place to meet, or just someplace to call home downtown, we use Breather.
Scott is also the author of Hacking Marketing by Wiley Press
Measuring the power of the stack
Marketing Technology Landscape Graphic
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In this Marketing Over Coffee:
Learn about new phones, Google Tag Manager, Audio Only Content and More!
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Apple Announcements - iPhone 7 Plus with Bokeh. And Frankenphone!
Google Tag manager gaining on Tealium and Adobe Tag Manager
How not to skew Google Analytics
Google Filtering Local Results
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Shipping company bankrupt
Header bidding explained
The Sorry State of Social Media Engagement
Schneier on Security - using WiFi to identify people by body shape.
When we need office space, a place to meet, or just someplace to call home downtown, we use Breather.
Facebook Mobilegeddon and fake stories
Secret Audio-only content
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In this Marketing Over Coffee:
David talks about the new edition of his book, The New Rules of Sales and Service
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Let's recap - New Rules of Marketing and PR, later, New Rules of Sales and Service
Why the transition to sales?
Livestreaming video as the next frontier
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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The robotic desk and the Fluidstance
Working with Tony Robbins - #IamNotYourGuru
Marketing aspects of the presidential election
What's up with the moon project?
When we need office space, a place to meet, or just someplace to call home downtown, we use Breather.
Why Hillary Clinton is the Master of the Selfie
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In this Marketing Over Coffee:
Learn about Pop-upaggeddon, Data Clustering and Programmatic Header Bidding!
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Tableau 10 data clustering
Pop-upaggeddon - Popups getting the hammer
Google AutoTrack
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
LinkedIn Profile Photo Study
The MoC Invite Only Slack Group
Hangouts on air switching to YouTube live on Sept 12
Music Insights from Pandora
Apple event - iPhone 7? Apple Watch 2?
When we need office space, a place to meet, or just someplace to call home downtown, we use Breather.
5 SEO Chrome Extensions
Instagram Zoom, and Twitter Influencer Ads
Programmatic Header Bidding
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In this Marketing Over Coffee:
Learn about how Artificial Intelligence and Machine Learning will Transform Marketing!
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Not the normal news episode...
Machine Learning Behind the Scenes
The big 4 major players
The marketing opportunities - #1 - SuperReader and matching tone of voice
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
Who's in the lead from the pack of 4?
How's your Python?
Why Food Post Friday?
The heirarchy of analytics
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
How many variables are you really digging into?
Who's bundling this stuff up?
What happens when AI and IOT meets up?
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In this Marketing Over Coffee:
Lori tells us about the career path to VP of Corporate Culture and Life at a Worldwide Agency
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Lori Magno has been a production manager for film, a litigation assistant, worked for the Governor of Massachusetts, and is now the Vice President of Corporate Culture at Digitas.
Starting at the Age of Conversation
From Film to Government
What is corporate culture?
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
How are companies still getting websites wrong?
The 3% Conference
From Summer to Back to School
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Jewelry and the Side Hustle
@modamags for unfiltered political opinion and more
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In this Marketing Over Coffee:
Learn about all the social networks, acquisitions and conference housing!
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Chris is back in the office, he read Value Based Fees and Trust Me, I'm Lying
The vacation content recycling marketing experiment results
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
Facebook crushing native ads
Verizon buys Yahoo
Oracle buys Netsuite
Social Fresh Research Report - Rates top tools, Podcasts, Webinars and Livestreaming near bottom of content list.
Twitter Engage App - For Executives!
Looking for feet on the ground in Singapore, Seoul and Dubai
LinkedIn Earnings call, last prior to acquisition
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Companies with poor CX don't do well.
SXSW Open
Mac OS Sierra Beta 4
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In this Marketing Over Coffee:
A Special Interview with Hubspot CMO Kipp Bodnar
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Kipp Bodnar is the CMO of Hubspot, the company best known for making Inbound a household word for anyone involved with marketing. His book "The B2B Social Media Book" was published by Wiley and written with co-author, and past guest Jeffrey Cohen.
Hubspot celebrating it's 10th anniversary
Inbound 2016 including keynote Alec Baldwin
Excel as CRM
The unified Marketing and CRM database
What's it like being the CMO at a company known primarly for it's Marketing Technology? The Meta Job
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
Machine Learning - Growthbot now on Product Hunt
The Facebook Messenger Advantage
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Virtual Reality - is it too immersive?
The state of Account Based Marketing
Big data and IoT
What's the state of Global?
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In this Marketing Over Coffee:
Learn about Pokemon v. Ingress
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Pokemon Eats the World
Prisma, new king of the photo filters
B2B goal values in Google Analytics, Chris' tag checker, and Google Data Studio
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
Facebook Messenger Bots - ChatFuel, Mixergy
Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit the Marketing Over Coffee LinkedIn group, check out our newsletter or contact me on twitter @johnjwall
Travel Hacks with Chris Christensen coming soon
JW Sermon on Leadership and Sharpening your Marketing Saw
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In this Marketing Over Coffee:
One of our most popular guests is back to talk to us from Sales Machine 2016!
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Check out the previous two interviews first if you can: Start With Why and Leaders Eat Last
Alec Baldwin was talking to Jerry Seinfeld...
Freestyling on Finite and Infinite Games at Sales Machine 2016
The Infinite Game Player vs. The Finite Game Player
Infer has done it again. First it was hassle free by demonstrating the system - showing you your score to determine if Infer would work for you. Now they are going even further with a Free 14 day trial. Usually you are charged five figures or more to set up a test case or proof of concept of predictive sales & marketing - Infer just says “Let’s get you started in just 3 steps:”
- Sign Up
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Profile Management easily combines all of your existing customer data with thousands of external signals from the web to identify and target your best prospects and fill the gaps in your customer profile cards in CRM and marketing automation program. Check it out now, visit www.infer.com/moc
You have to pay the price for short term compromise
Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade.
Together is Better - sneak peak at the next book!
The state of politics and making money off the news
Leaders Eat Last - It's been 2 years, what's happened since the release of the book?
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In this Marketing Over Coffee:
This week we chat with author Kate Edwards about her book: "Hello! And Every Little Thing That Matters"
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What's the big idea, behind the book?
The connection of cleanliness to service
Are service oriented people born or taught?
The importance of team to culture and scaling
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Are there connections between personality and ability to provide good service? Can you tell if someone is service oriented when you meet them?
Obviously these lessons are critical for the hospitality industry, how does it apply to other markets?
Do you need developers or designers? MoC is working with the TopTal network of professionals in the top 3% of their trade.
Moment by moment scripting, and building service spaces
The Folly of 4 Smileys
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In this Marketing Over Coffee:
Learn about Data Studio, Duplicate Content, and the Gear Report
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Thank you listeners for making us #1 on Inc.
Google Analytics Data Studio
Facebook dialing down publishers, dialing up family and friends
Last week with Seth Godin at Sales Machine (Simon Sinek coming up next)!
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Chris' Skunk Works - Mautic Project. Does it integrate with Gravity Forms?
Podcasting Ads are Trusted
A great primer on the Hero Image
Gene's question on duplicate content with Libsyn blog
John Oliver is the new Queen of Daytime Talk Giving Away $15M beating Oprah's previous record of $8M
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Gear Update - Bose QC35, in-ear with heart rate coming soon, Bose Sport, Chris' bag, Fitbit Blaze
Ectomobile Rides from Lyft
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In this Marketing Over Coffee:
Learn about Getting People Enrolled, altMBA and Free Range Kids
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Not here to talk about the latest book (but it is on the 5th Printing)
Keynoting at Sales Machine - Getting more human than machine, getting people enrolled in the process
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
altMBA Progam
Stop Stealing Dreams - free ebook
Visiting China
The steady jobs are not coming back to the U.S., but there are human jobs
You get a globe, not a map
Raising Free Range Kids: Doing things that might not work, things that you're not qualified to do.
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Snapchat for Business, Our Children's Special, and Prescriptive Marketing
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Brought to you by our sponsors: Infer and MarketingProfs
Chris' Tour "Great White North 2016"
Business Case for Snapchat
VZ offers $3B for Yahoo
Future of Soc Med Analytics
The Chewbacca Video
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Lame B2B business email templates
Marketing for Kids
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Mautic Project Update
MailChimp Product Reccos
Google Skynet
Shaq on Lyft Undercover
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In this Marketing Over Coffee:
A Special Interview with Jeremy Goldman on his book Getting to Like
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Crreating a strong brand for yourself
The folly of writing a book
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Choosing the right channels
Common mistakes by senior execs versus those new to the work force
Manage Flitter and choosing tools for the stack
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Content cutting through the clutter
Watching your competitors
Learn more at gettingtolike.us
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Yes, More Google
In this Marketing Over Coffee:
Learn about IO16, WPEngine and L2
Direct Link to File
Brought to you by our sponsors: Infer and MarketingProfs
IO16 - Thanks for the link David Brown
AI and Firebase
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Google social?
Android Instant Apps
WPEngine rolls out Page Tune Up
War on Google - Paris Front
Twitter Updates
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
L2 - The genius of Scott Galloway
Changes to AdWords Bidding
GA folders - Send us $50 if you are not using webmaster tools
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In this Marketing Over Coffee:
Learn about GBoard, Google Mobile, and Archery
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Brought to you by our sponsors: Infer and MarketingProfs
Google's Mobile tool gets an update
GBoard for iOS
New Google Search Cards for Recipes and Videos
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Chrome ditching Flash
Chris' Marketing Automation Project - The Videos!
On Influencers
Twitter to stop counting photos and links in 140
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The state of Google Fiber, Europe at war with Google
Runtastic
Guidelines for Social Resharing
Beyond 2 dimensional ecommerce
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In this Marketing Over Coffee:
Learn about Marketing Automation, Hubspot Disrupted and Prince!
Direct Link to File
Brought to you by our sponsors: Infer and MarketingProfs
Chris' Marketing Automation Project
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SHIFT Communications Acquired
Google running AdWords Campaigns
The last word on Hubspot and Disrupted
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
“Now available on Google Play Music”
The Panama Papers - Do you want to hear more?
Get Scrappy Now Available
360 Video Huge with Nature
Prince
Budweiser America
The Rock tells YouTube to Bring It ,Ellen doing some stuff too
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In this Marketing Over Coffee:
A Special Interview with Allison MacLeod!
Direct Link to File
Brought to you by our sponsors: Infer and MarketingProfs
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
What is Rapid7?
Incident and detection response (IDR), Threat Exposure Management and more
What does a global marketing team look like?
What's in the tool stack?
Website and Freemium is the Lifeblood
Scaling Globally
Are webinars still the thing?
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Using Business Development Reps (BDRs)
Content team put together
Website has become high volume inbound, lots of prospects want education
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In this Marketing Over Coffee:
Learn about Facebook Bots, Glue, and Taylor Swift!
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Brought to you by our sponsors: Infer and MarketingProfs
Crazy 8 from F8 Meeting - Sponsored Chats?
Facebook Messenger Bots
Facebook Live bringing Video to the Mobile App
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Google Analytics User Explorer Report - watch Chris' demo here
WordPress 4.5 - The Glue Plugin
Square Contactless Chip Reader
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE, visit http://mprofs.com/coffee to save $200!
Ticketmaster selling on Facebook
Taylor Swift Treadmill Ad explodes sales for Drake
Cookie Monster Siri Ads, and the outtakes
Traction Interview
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In this Marketing Over Coffee:
Live from the Salesforce World Tour in Boston
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This week special guests: Mike Gerholdt & Gillian Madill, Becka Dente & Matt Bertuzzi
Lightning, UI, components and more
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Carlos the Hamster
Boston folks talk Disrupted
You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. The coupon code is COFFEE and people will save $200 when they use it. URL is http://mprofs.com/coffee
Follow them all at: @mikegerholdt @gmadill @sfdc_nerd @mattbertuzzi
Listen more at: ButtonClick Admin, OOTTpod
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See this post at http://www.marketingovercoffee.com/2016/04/08/no-extra-charge-for-shenanigans/
In this Marketing Over Coffee:
Nick returns to talk about his latest book!
Direct Link to File
Nick works with Brand Driven Digital
Get Scrappy, buy the new book!
Packing for SXSW
The Social Media Command Center and the myth of big
Smart Steps You Can’t Skip
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
The failure to document marketing strategy
How to staff social media. Is ageism a problem?
Building the question bank
Going beyond klout to profile prospects and customers
MarketingProfs Returns! You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. Save $200 with the coupon code COFFEE http://mprofs.com/coffee
What's next in Sci-Fi? Go check out Melissa McCarthy in Spy
GetScrappyBook.com
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In this Marketing Over Coffee:
Catching up with Tom Webster on the state of Podcasting!
Direct Link to File
Brought to you by our sponsor: Infer!
VP strategy and marketing at Edison Research, publisher of The Infinite Dial
The State of Podcasting
The problem of podcast discovery, and the power of social
Brand advertising vs. direct response
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
What's the upper limit of the podcast market?
The Serial Multiplier
Learn more about Tom at: BrandSavant, The Marketing Companion and he's the Producer of the Award Winning Friday Five
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google AMP, the latest in Ads and Expensive Headphones!
Direct Link to File
Brought to you by our sponsor: Infer!
Leading Innovation Update!
The rise of AMP! ("What is AMP?" video)
Facebook Instant Articles for Wordpress
Technographics - Chris' tools: Ghostery and Builtwith
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Pinterest Targeting
Amazon CPM Ads?
Absurdly overpriced headphone round up and Johnny Headphones and the V-Moda Microphone
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In this Marketing Over Coffee:
Jay Baer Explains Why You Should Hug Your Haters!
Direct Link to File
Brought to you by our sponsor: Infer!
2 and half years since Youtility
The collision of Marketing and Customer Service
Answering every complaint in every channel, every time
Novel Idea: actually doing research
80% of customers say they provide superior customer service
If you call your customer service center the call center, you have a problem
What should be on your tool list?
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
WhatsApp managing traffic in India
KLM handling lost passenger items
What are the first steps? The "reply only twice" rule.
Get The Hatrix at HugYourHaters.com
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In this Marketing Over Coffee:
A Special Interview with Darshan Kaler of Tradable Bits!
Direct Link to File
Brought to you by our sponsor: Infer!
Starting with startups, and becoming the Director of Olympic Services at Bell Canada for 2010 Winter Games
The origin of Tradable Bits
Running the busiest suite of apps on Facebook
What is Fan Based Marketing?
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
How does it compare to traditional advertising?
Creating a more personalized experience
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In this Marketing Over Coffee:
Learn about Leading Innovation, the new book from Christopher S. Penn
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Origin story - The Admin's Admin
The Plus Path
The Strategy Equasion
BCG Strategy Palette - Your Strategy Needs a Strategy (Book)
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
LEAD Innovation Framework
Guts as part of the innovation process
Leading Innovation Now Available!
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In this Marketing Over Coffee:
Learn about Machine Learning SEO, Shipping Standards and Hacks!
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Brought to you by our sponsor: Infer!
Google Head of Search Departing - The Secret SEO Tool: Machine Learning
Wordpress / MailChimp Plugins, Wordpress 4.4.2
Shipping gets more competitive. More Amazon bookstores?
Grocery Shopping monitoring service
This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer.
Linkedin Hack for job hunters
Ryan asks: Quick question about iOS9 and the upcoming mobile advertising apocalypse: Will the ad blockers also block Google Tag Manager? Also looking for other ideas on mobile attribution.
Sony Podcasting
Leading Innovation Now Available!
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In this Marketing Over Coffee:
Learn about The Core Algorithm, Prospect Management and the 14 Points of SEO!
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Brought to you by our sponsor: Infer!
Twitter Stock Drop, Facebook Earnings
The Raspberry Pi Project
Computer beats pro at Go
The Google Core Algorithm, SEO Checklist at Search Engine Watch 14 points in priority
Leading Innovation Now Available!
Prospect Management as part of your prospecting activities
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Wikipedia Board Member Controversy
Google Tag Manager
Key and Peele doing Squarespace Superbowl Ad
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Hai Karate and Cake
In this Marketing Over Coffee:
Learn about Peach, Star Trek and Mayhem!
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Brought to you by our sponsor: Infer!
Yahoo Big Data Dump
Peach DOA - What was learned from Meercat and ello
Twitter Gaming Channel
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Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Jon Radoff launches Star Trek Timelines in the App Store!
Will Apple buy Time Warner?
Consumer motivation for sharing content
Allstate DIY Mayhem
The Marketing Over Coffee Awards are coming soon!
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In this Marketing Over Coffee:
Learn about Manipurated!
Brought to you by our sponsor Infer!
Direct Link to File
Yelp Elite Squad Program
Why you feel you are being screwed
The Review Sandwich
The process of dealing with reviews
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Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Fake Reviews
Can Facebook rise up?
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In this Marketing Over Coffee:
Learn about Hot New Hardware, Longer Tweets and Lando
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Brought to you by our sponsor: Infer!
Google On-Hub Router
The Beam Projector
Rocket Book
CES - Connected Cars
Oculus Debuts - a boon for sports?
SEO Extortion
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Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Decline in Acquihires
Longer Tweets
Finding and leveraging Influencers
LinkedIn Members - Sign up for the MoC Newsletter Win Johnny Headphones - the ultimate 7506 mod!
The Marketing Over Coffee Awards are coming soon!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with MoC Award Winner John Tatusko!
Direct Link to File
Brought to you by our sponsor: Infer!
Before we met
That place we worked where people went to jail
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Rooming with old men in red bikini briefs
The Toilet Paper Campaign!
Gettin' jiggy with it.
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In this Marketing Over Coffee:
Learn about 2015 Trends and 2016 Predictions, Virtual Reality, and Amazon/Cyberdyne!
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Brought to you by our sponsor: Infer!
Chris is back in the studio
Google 2016 Search Trends (Check the show video if you want to see the slides)
Virtual Reality is going to be the next big thing
Raspberry Pi and Arduino
Tim Street asks about getting data out of Amazon
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Black Friday Stats - just short of $1b on mobile
Amazon taking to the air (cargo)?
Klout score in academic paper?
Li-Fi on the way?
No Superbowl for Go Daddy
LinkedIn Members - Sign up for the MoC Newsletter Win Johnny Headphones - the ultimate 7506 mod!
The Marketing Over Coffee Awards are coming soon!
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In this Marketing Over Coffee:
Talking with Jeff Cohen about the Future of Modern Marketing!
Direct Link to File - brought to you by Infer
Jeffrey L. Cohen of Oracle Marketing Cloud talks about their twin ebooks on the trends that made up 2015 and predictions for 2016.
Bonus - Chris gives his 3 tactics you need to adopt for the new year
Looking at the past - 2015 round up (get the ebook)
- Data driven
- Jay Baer on "Answering every customer in every channel"
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Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Predicting the future (get the ebook)
- Late majority (laggards) entering Soc Med
- Content Center of Excellence
At the 28 minute mark Chris lays down his 3 trends you need to be aware of
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In this Marketing Over Coffee:
Mike Gerholdt of the ButtonClick Admin Podcast talks about Dreamforce 2015 and more!
Direct link to file
Brought to you by our sponsor: Infer
The Marketing Cloud Podcast
Doing the job before the company knows they need it: Amanda Nelson interview
The new Dreamforce approach - training, not launches
Love Boat - Instant hotel rooms
The Lightning Experience
The age of SMS, The Journey, and beacon powered store guides.
Connecting the internet of things to your customer records
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
New approach to keynotes
The ubiquity of connected things
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Engram Analysis, Dynamic Profiles and Other Esoteric Terms!
Direct Link to File
ConstantContact Acquired
ActOn announces industry vertical solutions
Google Customer Match
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Infer mapping the future of predictive - dynamic profiles
Search Quality Rating Guidelines Released
SEO by The Sea for perspective on the guidelines
Using R for Engram Analysis, and MOZ open site explorer
Multiple profiles in Chrome
AdWeek's 20 Most Viral Ads of 2015
LinkedIn Members - Sign up for the MoC Newsletter Win Johnny Headphones - the ultimate 7506 mod!
Google Analytics adding calcuated metrics
End of year analytics and the 2016 Marketing Framework
Send your best Force Awakens Predictions!
Chris visits One Infinite Loop
Throw us a view over on iTunes. Win one of Chris' 2016 Marketing Framework Webinar and Kit!
The Marketing Over Coffee Awards are coming soon!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
David Spark talks about his new book Three Feet from Seven Figures!
Direct Link to File
Bad behavior, ludicrous amounts of money and a compressed timeframe
"Always on" in the "unreal environment of a trade show floor"
Comedians and Magicians on the show floor
Opening Lines
The Forged Check Game
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Group Huddle Problem
Carpet tricks and avoiding sore feet
Role play and handling trolls
Get the book here
The Marketing Over Coffee Award Nominations Open Soon!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Jon McGinley and Greg Poirier!
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Brought to you by our sponsor Infer:
Starting at Radian 6
Changing the Movie Industry
Getting Aquired by Salesforce.com
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
The effect of The Patriot Act on Cloud Storage
Startups, CRM and tool stack
Using Hubspot CRM for Startups
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Silent Packages Split Testing, Pricing, and more!
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Brought to you by our sponsor Infer
Bad B2B Marketing - A warning to others
7 Most Ignored Laws of Split Testing
Q3 earnings from Twitter and LinkedIn
Amazon Deliveries go Uber with Amazon Flex
Citizen analysts and spurious correlations
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
REI Black Friday and the holiday season
I got my Coin! Apple Pay is better.
Laser Razor gets tossed
SEMPO State of the Industry - Pricing is interesting
Twitter polls
The Marketing Over Coffee Awards are coming soon!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Adam von Reyn of InsightSquared
Direct Link to File
Brought to you by our sponsor Infer
Living the data lifestyle
Campaign management, opportunity analysis, and sales coaching
Living off a single version of the truth
Changing marketing automation systems
Using Infer for predictive marketing
Forget the funnel, it's a martini glass
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Ads, Facebook Notes, the Greatest Podcast on Earth and more!
Direct Link to File
Brought to you by our sponsor Infer
Use a video for your Facebook profile pic
Chris' 2016 Marketing Planning Framework
SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network & More
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
PR Week Innovation 50
Best demographic blocks the most
Yahoo CEO Marissa Mayer took center stage during Monday’s IAB MIXX conference in NYC, and told the audience that she thinks it’s a mistake for internet users to install ad blockers.
Facebook Notes, Facebook video carosel and polling
Sign up for the EventTech newsletter
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with author Gabriel Weinberg on the new release of his book Traction!
Direct Link to File
Link to first interview with Gabriel
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Medium Article: Getting Traction for Traction
What's the latest with DuckDuckGO?
Do you buy or use lead retrieval? Check out this no hassle WP on the latest features you should be demanding from our sponsor, EventHero.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about IoT, the state of eBooks and more!
Direct Link to File
Brought to you by our sponsor Infer
Dreamforce: Salesforce supports IoT
Beyond the Like Button on Facebook
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
The state of eBooks and publishing
MailChimp Pro adds Taguchi testing
Auto analysis in GSheets
The Donald not leveraging his 7.5M Vine Fans
Stripe rolls out Relay Mobile Payment System
Twitter emoji
Targeting Dads on Facebook
7 Hidden Factors of the Most Effective Social Media Ads
Instagram Ads on Facebook
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Master Storyteller Ron Ploof reveals the StoryHow Pitch Deck
Direct Link to File
Read this First! from 2009!
Agency Life
Ranger Station Fire, Johnson & Johnson Does New Media
Running Social Media at Epson
Griddlecakes Radio
The StoryHow Pitch Deck
The source of the deck - Project Lizzie
Help from Ann Handley
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
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The Framework - 60 Cards, 4 suits, The Starter Hand
The biggest mistakes storytellers make
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Inbound, Tag Assisted Recordings, the Death of B2B and more!
Direct Link to File
Brought to you by our sponsors, MarketingProfs and Infer
At Inbound - Chris' Session on Measuring PR
Deploying Last Week's Keynote Lead Gen Campaign!
Seth Godin and Brenee Brown Keynotes
Scott Stratten talks Unviral
Hubspot Keynote and Apple Keynote
Dreamforce is on Now!
Tag Analysis and Tag Assisted Recordings
You can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Has B2B and B2C become obsolete?
Hubspot doing predictive or more CRM?
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Visit Infer at Dreamforce!
2015 Gartner Hype Cycle
Chris checking out panoramic video
5 Levels of Mobile Friendly Email Design
The new battle for eyeballs
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Leveraging Events, Scandal Getting Traction, and more!
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Brought to you by our sponsors, MarketingProfs and Infer
You can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Chris on Effective Events
Avinash with 5 Custom GA Reports
Ashley Madison and Jared
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Encore - Gabriel Weinberg talks Traction - prep for the upcoming new interview!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Michael Brenner!
Direct Link to File
Brought to you by our sponsors, MarketingProfs and Infer
B2B Marketing Insider created having come from SAP and Neilsen
Customer facing content beats out promotion
Taking the Leap of Faith
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
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Fear of being too late and finding the unevenly distributed future
Hot tools: BuzzSumo
Attracting highly engaged employees
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Amazon Echo
To learn more: b2bmarketinginsider.com and @brennermichael
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Alphabet, Facebook Video, Dreamforce and more!
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Brought to you by our sponsors, MarketingProfs and Infer:
Google Alphabet, Eddystone - the beacon management system
Shopping Mall Traffic Monitoring
Adwords Report Editor
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
The Rise of Facebook Video - YouTube ads off the DSPs
Instagram on DSPs
API access to Twitter history
Marketing Red Belt, and $2 off cover price of "Digital Marketing Trends Mid-2015" with code "marketingovercoffee"
Real Time Marketing with Zignal Labs
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Dreamforce!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Jamie Grenney of Infer!
Direct Link to File
Brought to you by our sponsors, MarketingProfs and Infer
What does a predictive marketing vendor do?
Riding the Salesforce.com rocket
It started with a Sabbatical...
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
5 Most important points to consider when choosing a predictive marketing solution
What other types of scoring do you roll out after the basics are set up?
The latest on 3rd party data to signal intent
Most common mistakes people make when wanting to roll these types of campaigns out
The challenge of selling a sales tool to sales people
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Apple Music
Wearables and Big Data
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Hubspot, Amazon Buttons, Nude Baristas and more!
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Brought to you by our sponsors, MarketingProfs and Infer:
Hubspot Book Kerfuffle
Facebook at $4.04B with mobile at 80%, Oculus in 2016, Unity 3D
Git yer Amazon Buttons
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Amazon Prime, Wal-Mart fires back, John gets a seatbelt extender and cat mood elevator collar
Does anybody still code emails?
Vaping Caffiene, or are they StimPacks?
Is it time for Cli-Fi?
G2 Crowd releases Marketing Automation Report
Marketers failing to take advantage of predictive analytics
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Superbowl ads Livestreamed and first game to be streamed
Nude baristas in New York City Coffee Shop
Chris' Major Social Media Trends
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Shopping Hacks, Interquartile Range, The Snake People and more!
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Brought to you by our sponsors, MarketingProfs and Infer:
Maybe HTTPS is not the answer to Colossus
Facebook lets users tweak their feed, their ads switch from likes to conversions, Twitter does the same
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Measuring the Interquartile Range
Sentiment Analysis and Negative Campaigns
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
How the Snake People get discounts
Amazon Prime Day
Headphone Showdown - AKG K550, Sennheiser HD 558, Sony MDR-7506, Bose QC15
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Jason Keath of Social Fresh is back to talk social!
Direct Link to File
Brought to you by our sponsors, MarketingProfs and Infer
Back with Jason! Link to previous interview
How did the October Event Go? The Golden Ticket!!!
Tampa Event - Closing the keynote gender gap, content and social ads
Leveraging Facebook Groups
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
A social media daily email?
Meerkat vs Periscope?
Instagram and Pinterest Advertising
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Apple Music and Fitbit IPO
Is content shock real or are lame blogs finally dying?
The podcast on Social Tools, Social Fresh Tampa 2015, @JasonKeath
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google News Lab, RLSA, Android Stunts and more!
Direct Link to File
Brought to you by our sponsors, MarketingProfs and Infer:
Google Tag Manager Course
Google News Lab
Colossus Update - should you be worried about https?
Facebook sharing video ad revenue
Amazon paying authors only for the content read
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Marketing Over Coffee Award Winners!
Simon Sinek Interview
Gabriel Weinberg Interview
Mike Volpe Interview
Pixels of Fury Contest
Celebrity Androids for $100k - more realistic stunts? EventTech Podcast covers Holograms
Fragmentation is back!
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
RLSA - Remarketing Listing in Search Ads
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Twitter Audience Insights, Project Soli, Appear.in and more!
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Brought to you by our sponsors, MarketingProfs and Infer:
Chris adds the 4k monitor, 24-style
Google Trends Update (plus the datastore), and June 2015 GA Update, new ad tools for Cross-Platform, Native and programmatic, Colossus Update
Twitter - New CEO and Project Lightning
Learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
New Salesforce Marketing Cloud? Connections in NYC - WhereCanIGetTheSlides.com
Raspberry Pi Case
Alan Belniak from the MathWorks asks if there's a way that users can add themselves to your G+ page's circles
WWDC - Not much? Apple watch as the ultimate podcasting machine?
The President on Mark Maron's Podcast
Stop wasting time with bad leads. Use Infer for predictive scoring to automatically recognize high-potential marketing qualified leads.
Check out predictive scoring yourself. Head over to www.infer.com/moc, and watch how with just an email address Infer can uncover thousands of signals about you and your company to determine if you’re a good fit for a product. Score +80 and you’ll be entered to win a pair of custom Nike running shoes. Predict winners, with Infer.
Hold on to those QR Codes
Daniel Johnson Jr. asks about the death of Pipes
Please give us an Stitcher review!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Saul Colt!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
The Xero Hour Podcast: Listen to Part 1 of This Interview Here
The Smartest Man in The World
The Early Days in the Corrugated Box Factory
The Comic Company
The Movie Deal
P.T. Barnum Inspiration
If you want to approach someone, bring an amazing hamburger
Crashing the Competitor's Trade Show
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Bring Money for Bail, Bring a Mime Too.
Check out Xero, sign up for a 30 day trial.
Please give us an Stitcher review!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Twitter Audience Insights, Project Soli, Appear.in and more!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
Chris visits the UK for the first time
Google Instant Buy in AdWords
Instagram Fully Operational Ad System, Facebook "Saved Replies"
Project Soli from Google - Radar interface
Chris gives thumbs up for Apple Watch as second screen for the phone, John on the Surge
WWDC This week
Wearables - Audio remix from the people that created Dubs, we travel with Bose
Twitter Audience Insights
Google Analytics plug-in for Google Sheets (CSP link)
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Super secret trick for listeners only
Keurig DRM causing sales problems?
Silk road founder sentenced to life in prison
Appear.in
Is it Machinima's Time?
Jon Miller at Engagio
Chris travelling with the Osprey
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Glenn Gaudet of GaggleAMP at AMPlify 2015
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
Live from Amplify 2015
Being more effective at social sharing and employee advocacy
Bootstraping the startup
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
The GaggleAMP Podcast
Creating engaging content at events
What you learn from being on the bleeding edge
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Amanda Nelson of Ringlead!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
Her path from Radian 6 to Salesforce.com and Ringlead
The birth of content marketing
The value of clean data
Content marketing as the lead strategy
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Her girl crush on Ann Handley
The sexiness of B2B SaaS
The insider's guide to Dreamforce
Amanda's Toolbox: Canva, HaikuDeck, GaggleAMP, Slideshare
Running a guest blogger program
LinkedIn Group, Ad Accelerator, Mark hates us
About the headline: Dealing with f'n duplicates
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Ted Wright, the author of Fizz talks about Word of Mouth Marketing!
Direct Link to File
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Ted Wright is the CEO of Fizz, the pioneering Word of Mouth marketing firm.
The origin story - award winner to fired in 5 weeks
Influencers try new things because they are new, they don't want cash
Interruption and interception is a losing strategy
Going beyond just giving away free stuff - the cleaning up Lego story
The longest year and KPIs - hat tip to Sergio Zyman
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
How to train brand ambassadors
Fizz - Get the book on Amazon
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about NewFronts, SocMed Earnings and the Johnny Mnemonic Interface!
Direct Link to File
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Google Earnings Up but PPC Down, FB Mobile Plateaus, Twitter takes a hit but announces DoubleClick/Google deal
The iab NewFronts! YouTube is huge. Where did upfronts come from?
Twitter on the Google, Facebook API tightens up, Google Plus
Apple Pay defeating CurrentC, Wearables Update - John gets his Surge
Chris tries the Minipresso for espresso
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Profs pricing is 595 and then 200 off, not 795!!!!
Shout out to Jeremy Howlett from Altra Running!
What's your Microsoft Age? John gets a Kinnect for his Xbox 360
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Minor Mobilegeddon, Twitter DM and Facebook Algo Beatings!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
Mobilegeddon Not A Disaster - Check MozCast
Wordpress 4.2 Update
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Facebook Video, adding content, algo update beatings and how to get around them
YouTube true view cards - they work on mobile
Twitter DM Changes - what your company needs to know
We demand Jay Baer come on the show to talk Hatetrix
Chris' Apple Watch Charger, Apple Watch Apps Store Open
GoPro Video of Office Job
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Real Time Analytics, Wearables and LinkedIn!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
LinkedIn purchases Lynda for $1.5B
Google Mobile URLs - Google Mobile deadline next week
The Hillary Clinton Campaign Logo
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Ann Handley Interview
Taking advantage of LinkedIn - from the group! LinkedIn - nearly 6,000 members and over 300 blocked!
Millennials on Email
How to take advantage of real time analytics
The Wearables Showdown - Members Only!
Instagram Outbound Links
Meetup: @amandalnelson from @Ringlead (your choice for Salesforce Data Hygiene), @SteveGarfield, @Zorian, and @bschwartz
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Periscope, Tree Map of Social Networks and Snapchat!
Direct Link to File
Brought to you by our sponsor, MarketingProfs:
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper – writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
Chris in San Diego - Getting Overaggressive with Webinar Content
Periscope vs. Meerkat
Best of April Fools - Clue - Game of Thrones Version
SHIFT Map of Social Networks - Game of Thrones Style, Pacman on Google Maps
Indiana Scandal
Fighting X-Rated Snapchat accounts
Kerry's Post on Legal Implications for Meerkat and Periscope
Programmatic Ads and Remarketing
Building a studio on the cheap
LinkedIn - nearly 6,000 members and over 300 blocked!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Ted Shilowitz!
Direct Link to File
Brought to you by our sponsor: MarketingProfs
The Man with Two Jobs
Barco Escape Panoramic Cinema
3D Immersive Audio with Auro
How the movie industry should approach virtual reality
Entertainment as IT
Let’s face it – as marketers, we’re all writers. Whether it’s a press release, an email, website copy, a report, or a white paper - writing has become a part of our day-to-day responsibilities. But, just like any skill, writing doesn’t get better without instruction and practice. That’s why starting June 11, you can learn from over a dozen of the best and brightest instructors in the world at MarketingProfs Marketing Writing Bootcamp. You’ll get tons of great writing tips, new techniques for enhancing your writing style, and will learn to write with a relentless focus on your audience.
As a special offer to Marketing Over Coffee listeners, visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200 on Marketing writing bootcamp. Plus, you’ll get over $1,000 worth of Marketing Profs seminars, classes, and video tutorials, free – just for registering!
How does the future of TV fit in?
11.1 Sound
Tony Bennett / Lady Gaga Concert
The alternative cinema world including cinema gaming
The new VR Experience
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Getting GA Certified, Book Promotion and Getting Swatted!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
SHIFT Communications becomes Google Analytics Certified
Doorway Page Penalty
Tips on Promoting a Book Price Cut
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
Twitter - all noise, no signal?
Marketing a Podcast, building a studio
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free.
Daniel Johnson Jr. asks about what IFTTT recipe Chris is using
I can't edit a Spocked Bill
LinkedIn - nearly 6,000 members and over 300 blocked!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Steven Woods of Nudge!
Direct Link to File
Brought to you by our sponsors: Nitro Cloud and 99 Designs
Steve Woods is was Founder and CTO of Eloqua and Author of Digital Body Language
We Last talked in November of 2009, how has markteting automation changed since the book?
The CTO job and the Oracle acquisition
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
What's Nudge all about? Technology for relationships and trust.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free.
Measuring the relationships and putting them up against the pipeline
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Spock, Google Plus and the Four Horseman!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
RIP, Leonard Nimoy Canada Spocking 5's
Mobile SEO
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
Google Plus splitting?
Instagram Ads
Scott Galloway of Stern on the 4 Horseman (Amazon, Apple, Facebook, Google)
New Google Contacts
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free.
Headroom Contest - #MyHeadroom
Make your own ringtones
Make your own exoskeleton
Google Cardboard
Interesting take on the Zombie craze
Superpowers for Eventbrite eBook from EventHero
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Snow, Math and Coffee Hacks!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
It's still winter and Chris fell off a ladder
Using If This Then That for dictation or linking your car to other stuff
Nest and Amazon Echo Movie Quotes, and Samsung SmartTV is listening
Google Flights
CMO love to talk math. Doing math? Not so much....
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free.
Moment of silence for MarketingVox
Apple Watch at $12k?
John's Audio Update
Chris' Bentley 3 Skills Post
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
@Gadgetboy finds a killer tool: Lucky Orange
Rodgers Family Freedom Clips
John Stewart drinks it Iced
How to get Google Fiber
Chris' New Book: Marketing Blue Belt lesson: Influencers beat ads
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Nick Westergaard!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
Nick works with Brand Driven Digital
Nothing kills a bad product faster than good advertising
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free.
Worked with Mike Gerholdt in Iowa
Social Brand Forum 2015 - A single track, TED-like event
Talking #EventTech
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
Advertising
Biggest challenge for brands on the social front for the next year
The On Brand Podcast
Please give us an Stitcher review!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google, Bad SEO Advice, Facebook Next of Kin!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
Chris at Google! The analytics building and the optimized cafeteria.
Bad SEO Advice in plentiful - social not part of Google algorithm
The Super Secret Marketing Over Coffee Conference
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
Facebook next of kin, How twitter can destroy your life
Small business research - Rachel asks researching customrs and prospects also in the LinkedIn group, Google Custom Surveys
Last Chance for the MoC Awards
Soc Net earnings - Everyone making a ton of money
New Google Analytics Feature: Cohort Analysis
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free. Special this week only - additional $30 off!
Chris' New Book: Marketing Blue Belt lesson: Influencers beat ads
Please give us an Stitcher review!
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review)
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Mike Volpe, CMO of Hubspot!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
From the archives of 2009: Hubspot TV on MoC and MoC on Hubspot TV
The Growth Show - talking more to C-Level Execs
From First 5 to IPO
Is acquisition still a possibility?
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc2, you’ll get $99 upgrade added on for free. Additional $30 off this week only!!
War stories and the darkest days - dealing with churn and poor customer fit
HBS Case Study on Hubspot
When the Inbound Company Does Outbound
Mike's Post on building your Marketing Team
Lots of leads vs. laser targeting
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
Sign up for a free team demo of Nitro Cloud at www.gonitro.com/moc and be entered to win a free pair of QC25 BOSE noise cancelling headphones!
Last Chance for the MoC Awards
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Marketing Blue Belt!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
Chris' New Book: Marketing Blue Belt
Chris Gets AdWords Certified, Brad asks about tracking across devices w Google Analytics, GA Trashcan
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in the game, you don’t have the funds to hire an agency. We’ve discovered an easy way you can get great design. It’s called 99designs, and it’s the world’s largest online marketplace for graphic design. Here's how it works. You start by telling them what you need in a simple online brief. Designers from around the world begin submitting designs, and you provide them with feedback to refine the concepts. In just 7 days, you get to pick your favorite design and start using it right away.
If you’re launching a new company, 99designs is your answer for quality graphic design at an affordable price. Right now, when you start your next design project at 99designs.com/moc, you’ll get $99 upgrade added on for free. Special this week only - additional $30 off!
Hosting your content on a second domain
Replacing Twitter's web analytics
New England Blizzards
Virtual goods in game drive traffic to brick and mortar site
Shankman's Zombie Loyalists
Be My Eyes
John from Idaho gets the Seth Godin Book, Adam from Austraila comes in 1 hour later and gets the MoC Sharpie
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Last Chance for the MoC Awards
Pricing Email Sponsorship
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In this Marketing Over Coffee:
A special interview with Whitney Hoffman on Politics and Digital Media!
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Podcamp 1 and the Learning Disablility Podcast
Podcamp Philly
Her Book - The Differentiated Instruction Book of Lists
Edutopia
Running for Pennsylvania State House
The election process and making government more effective
360 View of your Campaign
Email lists in politics
Sacrificing local candidates on the chessboard
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by -- making it easy to do business with you
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In this Marketing Over Coffee:
Learn about Selfie Sticks, Google Translate, and Real Time Translation!
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iLounge's Best of CES
Selfie Stick
Google Structured Data, Domains and Real Time Transalate for voice and images, Glass moves to Nest Division
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by making it easy to do business with you.
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Pew Research - Facebook dominates
Hue Lights Sync with 12 Monkeys
We need to talk to Tim Street
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Katy Perry Half Time
Dummies Screwing with the Pizza Chain
Leave a Stitcher review and get a chance to win some Status Audio Headphones
Less trade show schwag?
Solid State Drive Endurance Test
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Special Interview with Seth Godin on his new book: What To Do When It's Your Turn
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This episode brought to you by 99 Designs and Nitro Cloud
Is the book format more revolutionary than the content itself?
"A book for people who don't read books" - addressing the thirst.
Celebrities let us off the hook
Why you can't give self-help answers
Mitch's Interview
It's not fail the most - hiding takes many forms
Bringing these lessons into large organizations
Are you dreaming about the perfect logo, website, or flyer design, but don't know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It's fast, affordable, and you're guaranteed to love the results. Go to 99designs.com/moc to get a free $99 upgrade on your first design.
The state of podcasting and being brave enough to niche advertise
Is mass advertising going to die?
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams: Fast-track sales agreements, Respond to questions or requests in real-times, and ultimately...delight your customers by -- making it easy to do business with you
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The 5th Hammer
Are we in a bubble now?
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In this Marketing Over Coffee:
David Meerman Scott talks to us about his lastest book: The New Rules of Sales and Service!
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Are you dreaming about the perfect logo, website, or flyer design, but don't know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It's fast, affordable, and you're guaranteed to love the results. Go to 99designs.com/moc to get a free $99 upgrade on your first design.
The New Rules of Sales and Service
Fighting the chaos with Content
The Death of Cold Calling
ADP using Social Selling
Agile: a Speed kills
Accelerate key elements of your Sales and Marketing processes by securely e-signing with Nitro Cloud on any computer, phone or tablet. Whether you manage invoices, quotes, purchase orders or contract approvals, replacing the friction of time-consuming paper-based processes like printing, scanning, and faxing with Nitro Cloud e-signatures lets your teams:
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How to apply the new rules in B2C and for low margin products
Avis adjusting to data instead of MSU
Why is airline service still so terrible?
Does social force the quality of leads down?
Leveraging LinkedIn
Marketing the Moon Update
New Rules of Marketing and PR, 5th Edition
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Ann Handley, author of "Everyone Writes"
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Brought to you by our sponsor, 99 Designs:
Are you dreaming about the perfect logo, website, or flyer design, but don't know where to start? 99designs is the number one choice for small businesses looking for quality graphic design. Describe what you need, get dozens of designs created just for you, and pick your favorite. It's fast, affordable, and you're guaranteed to love the results. Go to 99designs.com/moc to get a free $99 upgrade on your first design.
Author of the bestselling Content Rules (now in 9 languages) w C.C. Chapman
What's the story behind Everybody Writes?
Back in the days of Banner Ads at Clickz
We also have a special offer for MoC listeners on a Marketing Profs PRO Subscription:
Use code JANUARY to save 40%
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We talk about what was hot at Inbound (This was before the Hubspot IPO)
Scaling great writing across the enterprise and the corporate style guide
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Chinese Food, Getting Your Nose Cut Off, and Vader vs. Batman!
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The Ben Edelman Story
Facebook Search
The Future of Email Marketing - Google Inbox
Seinfeld's Clio Acceptance - Nominations are open for the 29th Annual Marketing Over Coffee Awards!
TGIF Drones Part II
SHIFT Client Gift
Status Audio headphones - beating beats.
Batman vs Vader
Boutique Hotels solves the "Cookie Cutter" room problem
Send somebody to the EventHero Webinar on Badges, Lead Retrieval and MultiSession Tracking and get a copy of Seth Godin's new book!
MoC Meetup in Austin in Feb?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Lots o' Google, Elections and Economic Indicators!
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Panda and Penguin, Cutts no longer the lightning rod?
Elections!
Mobile Adsense - Deals on The Mobile Commerce Revolution
Page Rank Retired
B2B and B2C Economic Indicators
Why the media needs to torture us
How to get your posts to show up in the Facebook Feed and more on how things are ranked in the feed.
Flobron!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with author Gabriel Weinberg on his book Traction!
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Do you buy or use lead retrieval? Check out this no hassle WP on the latest features you should be demanding from our sponsor, EventHero.
What do you find when you unpack "then a miracle happened..."
The Bullseye framework: Why trying a bit of every campaign is just a random walk.
The 50/50 Product/Traction Rule
The 19
DuckDuckGO
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about the Benchmarking, SEO Tools and Lead Retrieval!
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Google Analytics for Apps, Remarketing across verticals
Penguin 3.0, Panda 4.1, and SEO Tools
Facebook Business Manager, Twitter Audio Cards
10 Best Practices for Lead Retrieval - No Hassle PDF from EventHero.io
Dreamforce - New Analytics, Neil Young's audio player, John on the ButtonClick Admin Podcast
School Boards get suckered into promoting cigarettes
93M Views
Mailchimp Coffee
Standing Desk is not enough
Facebook Rooms, Google Tag Manager
Special Deal on Tom Webster's book includes BBQ
Brett Bendickson, long time listener and L8 Enl: You're not an Ingress player until you've had a run in with law enforcement
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about The Mobile Commerce Revolution from author Tom Webster
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VP strategy and marketing at Edison Research - The Infinite Dial
BrandSavant
The Marketing Companion
Producer of the Award Winning Friday Five
Tom's co-author is Tim Hayden
The greatest change is the history of industry - mobile as behavior
The narrow circle of apps and the success of Starbucks app
The new social security number and one to one marketing
The Behavioral Strategist - create the flow or discover it?
Mobile and the rest of the world
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Jason Keath of Social Fresh!
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We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Where did Social Fresh come from?
West Coast Show
Online Training
Where do you get speakers from?
Why are there fewer female speakers?
Is crowdfunding just a bubble?
What is content envy?
16 Great Social Media Tools, Social Media Toolkit coming soon!
Victory Ritual - Taste Daily
SocialFresh.com/Coffee gets you $100 off the San Diego Event - Oct 28-30!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Email Deliverablity with Brad Gurley of WhatCounts!
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We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Deliverability
Interactivity
How are black list issues resovled?
What are the two most common mistakes made by email marketers?
How does reputation scoring work?
What are some good benchmarks on spam reporting?
When are 3rd party deliverability tools a requirement?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about the Facebook News Feed, Penguin, Twitch and more!
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Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Facebook News Feed Changes, no more clickbait headlines
Penguin Attacks!
Fire phone ready for fire sale, Amazon bought Twitch
Huge iPad on the way with 2 new iPhones?
Google Knowledge Vault
Hype Cycle 2014 - Gamification entering the trough, Internet of Things at the Peak, Holographic Displays and Brain-computer interface on the way up
Snapchat valuations 100B?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Bob Knorpp from The Beancast stops stops in for a cup!
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Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Get the whole story on Bob and The Beancast
How to land the big guests
Ethics of Native
Ice Bucket Challenge
Crowdsourcing cheapening design
New Twitter Pricing Options
Free Keurig
Keynote at ConvergeSouth in October will be the perfect storm of relevance.
New dates: Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Black Hat Marketing, Breather, and Inbound!
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Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Martec Roundup: Tight Market for Digital Marketers, Dwindling Attention Spans
Chris tries Breather
Showcase for Hangouts, Hangouts vs. other Online Meeting Providers
The Ice Bucket Challenge
Black Hat Social Media - All about the APIs
Keurig klout, DRM and a price increase
Ingress Update
EventHero Is Here To Save The Day For Event Managers!
Matt Heinz and Trish Bertuzzi at Inbound
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Email from Tim Brechlin, Twitter Pricing Options and Hachette Fight!
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Like it or not, if you’re listening to this podcast, you’re most likely a content creator. Even if content marketing’s not specifically in your job description – you’re doing it. So why not get better at it? Check out the Content Marketing Crash Course, from MarketingProfs University. 11 online classes taught by some of the best content marketers in the business with one goal in mind: to make you a better content marketer. Visit http://mprofs.com/coffeecontent and use promo code COFFEE when you enroll to save $200. Plus, if you’ll get a copy of Ann Handley’s newest book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content when you register.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
New Twitter Pricing Options
California Says Google Better Not Forget
Black Hat Social Media
Google Unsubscribe
AOL has dial up users and is raising a boatload of cash
Amazon dragging in authors and readers in Hachette fight
Leaders Eat Last Transcript Now Available
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In this Marketing Over Coffee:
Learn about Monty's New Job, CRM Showdown and Game Geek stuff!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Monty at SHIFT
Facebook Messenger now mandatory and a wrapup of Q2 social network earnings calls
Twitter Cards
Trello Spin off, Freshbooks funding
Zoho vs. Nimble
Ron Ploof checks in: Data on Amazon's KOLL, Epson's new smart glasses
The Future of Ingress via @johnhanke - James Frey's 'Endgame' through Harper Collins
Smartshoes, Navdy, heads up display for cars
Apple tells headphone people to Beat It, Recode says iPhone event Sept. 9
New dates: Get $500 off on Oratium Presentation Training Sept 30, Oct 1 in Chicago!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Marcus Nelson!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
The History of Chatter
Superstarch.com - Design and UX consultancy
Single view of the customer and how Nimble compares to Chatter
What are you watching in the Internet of Things?
Good design stays out of the way
From Fortune's 10 Question Series
Smuggling Bibles into the Soviet Union, J. Crew Model, Managed a Starbucks!
Dreamforce
Checklists Manifesto and other books
Escape from The Bay Area
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In this Marketing Over Coffee:
Learn about Kindle Unlimited, Google Analytics for iOS, The Ingress Enlightened!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. These 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Kindle Unlimited
18,000 Cut at Microsoft
Twitter says reach 30% for free!
Google screwing Yelp? Danny Sullivan's study says otherwise, Goog also not as good as Bing in Movie Results?
Google Analytics App for iOS now available
L'Oreal Model for one YouTube Video
Ingress
Facebook Cover Pages
Sequenced Pitch Beats Single Call to Action
SpaceX Launch
Kids React to Gameboy
Get $500 off on Oratium Presentation Training August 6&7 in Chicago!
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In this Marketing Over Coffee:
Learn about Facebrainwash, YouShame and Potato Salad!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Facebook making more money and getting into mind control.
YouTube Name and Shame
Comscore says mobile overtakes desktop
Awesomeness TV
Memewatch: Comedians in Cars Getting Coffee, Potato Salad, Coin
Stupid stuff: Infographic!, Lamborghini rides
Vine Loops
Gillette Video
You should buy the App - Early access to shows!
The Book I'm Not Writing
World Cup
Facebook Retargeting
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In this Marketing Over Coffee:
David Spark from Spark Media Solutions is Back!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Hazardous to Your Social Media Health
Stop Telling Your Story
FunnyBizz Conference
21 Tips for Man on the Street
Video Strategies
Buying Beats to Out-Cool everyone else? Or will this generation never buy a song?
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In this Marketing Over Coffee:
Learn about Unforgetting, Web Starter, and Responsive Design!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Chris playing around with Personify
EU right to be forgotten doesn't apply here.
Google Web Starter, Google Local Neighborhood
What to do about the Gmail Promotions Tab
Only 1% Using Responsive Design for Email
MoC Award Winners! The Mugsys go to:
Jason Calacanis for Google Wins Everything - Best Analysis
Tom Webster for Friday Five- Best Content
Bizible - Best Marketing Analytics
MiSys - Enterprise Advisor Program - Best Product Marketing
ForwardPush Media - Best Campaign
Jay Baer - Youtility - Book of the Year
Elon Musk says "Go to Mars!"
Harley Davidson Electric Motorcycle
Fire Phone
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about EventTech, FB Retargeting, and the Wikipedia Truce!
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Brought to you by our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
The #EventTech Newsletter
Twitter and FB Retargeting
Google Car Terminator Vision
Netflix tells you when your cable company is slowing you down
Way more about Apple's advertising than you'd ever want to know
Apple dropping headphone jack
Matt says backlinks rule
Dot Coffee
Wikipedia truce proposed
Right to be forgotten brings out the creeps
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Chris Brogan about his new book: "The Freaks Shall Inherit the Earth"
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Sponsored by MarketingProfs and WhatCounts
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee
The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
Chris on breaking out of "Child Actor Syndrome"
What does it mean to have a "Solid Spine"?
Plan your schedule at 40 percent.
Get the sleep you need. Chris' focus on wellness.
Breaking free from B2B
About Discipline, "being on the inside", and Monchu
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Panda Eating Press Releases, Self Driving Cars and the SEO Expert Quiz!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Sorry about all those extra files...
Panda and Press Releases
What manufacturer wants to put a Google brain in their cars?
45 Days To Create the Tweet
SEO Expert Quiz from Moz
TV - Inflection point where it's cheaper to make shows than licensing?
Google Rating Cable Providers
Adam Corrola fights to save podcasting from trolls
Soon Instagram will be a crappy as Twitter
MarketingVox makes fun of Pinterest
Star Wars Cast Announced
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Panda Strikes Back, Tag Manager, and Monty on the Move!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Panda Strikes Again! Glass Door Wins Big, eBay loses
Chris chooses Google Tag Manager over some analytics functions
Leaked NY Times Innovation Report Makes the Rounds
Scott Monty Drives Off - MoC Exclusive in the works!
Canada's Anti-Spam Legislation is taking effect soon, and we have a checklist for marketers
The Global Advertising Lawyers Alliance on Ambush Marketing - some are forced to rely only on traditional trademark or unfair competition laws. 52 Countries for World Cup!
No IPO Bubble - Thanks SarbOx!
YouTube to buy Twitch for $1B?
Kevin Spacey in CoD Advanced Warfare
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Secret, Apple and the Chronic, and Video Game Music!
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Brought to you by our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Wordpress raising $160M
Using Secret for inside news
Foursquare Splitting in Two?
WSJ article on social media and hiring
Strategy and restaurant analogies
Apple and the Chronic?
The Oracle Marketing Cloud - @Eloqua @Compendium @Responsys @BlueKai
Amazon Tweet to Shop
Working to Video Game Music
Cordcutters average over 200GB/month, Bittorrent 25% of all downloads
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with John Jantsch, author of The Referral Engine talks with us about his new book: Duct Tape Selling
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Sponsored by MarketingProfs and WhatCounts
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee
The Topics:
The 5 Keys to using Practical Marketing as the new way to sales success
Sales vs Marketing Hourglass
Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey
Has inbound marketing made the salesperson unnecessary? The sales coach?
Why do sales people need to write every day?
Creating a Total Content System strategy
What are thecrucial markers for an ideal client?
Where do the software tool recommendations come from?
Life with Google Fiber
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Frank Donny, Founder and CEO of Marseli
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Thanks to our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee
Marseli: The Elevator Pitch
How much data do you need to have to get actionable information (number of sales guys? numbers of leads? number of deals? lentgh of time?)
What are the challenges to predicting pipeline quality?
How do you use sales analytics to help improve lead scoring models?
Marketing ROI is top of mind of every marketing leader, what sales process information should marketing leaders have at their fingertips that will help them improve ROI?
With access to this level of intelligence, how should marketing leaders change how they manage their overall business?
Predicting deal flow not only average across the board but down to the individual rep.
Dealing wtith the side effects of "Sales Steriods"
Customers like Serva, Yark Data
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with David Meerman Scott co-author of Marketing the Moon
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
The greatest content marketing case study of all time: Marketing The Moon
Collier's Magazines, Werner Von Braun and Walt Disney!
Wally Schirra went full spectrum to "last, low-priority test objective" to providing color commentary next to Cronkite during moon walk.
Brands helping to educate the press and public
PR Materials and Press Kits from the Apollo Program
Cronkite as the lead, Huntley and Brinkley busy with other things
Wayne Harrinson of KMHT radio coverage
Marketing the Moon: The Movie
NASA had 140 on PR, the majority was done by corporate partners. Contrary to popular belief Tang was out before the space program
The political trade off - TV knew that if funding kept rolling it would be "The most spectacular television shows anyone had ever seen".
Kennedy made the trade off, as much projecting a positive image of the US as it was science and exploration"
Sad irony of huge increase in picture quality as coverage dropped off. For Apollo 16 NASA lined it up for prime time, this actually made it worse.
Images of earth from space as the greatest legacy of the Apollo program
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Remarketing, Universal Analytics, and Flying Cars!
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Brought to you by our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Google Big Data Remarketing, Universal Analytics
What's coming next in Adwords? Livestream Tues April 22
Google Contact Lenses, Amazon Phone and Amazon Flow
Apple agency up? From Edelman - Apple doing Digital Marketing?
Nobody trusts marketing people - aka stats that don't really mean anything
Flying Car
THE MoC AWARDS! Nominations now open!
A fun use of outdoor display, USAirways
Like we said: Social going to customer service
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about WhatCounts, SilverPop Acqusition and Comixology!
Direct Link to File
Brought to you by our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts. Superior design, deliverability and reporting. For MoC listeners - get their free white paper "57 Tips to Grow Your Email List" available at www.whatcounts.com/coffee
Silverpop Acquisition allegedly $270M, the LinkedIn group is asking "Who's Next?"
Amazon buys Comixology
The New Yorker on Amazon versus the Publishers
Yahoo Email Breaks Lists
Guys at the top paying for preferential treatment on the last mile
Acxiom on the "Shadow Industry" - List buying?
Heartbleed and spoofing fingerprint scanners
Are Phablets for real? Tim tried Google Glass
THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Simon Sinek, author "Leaders Eat Last" and "Start with Why"
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Sponsored by MarketingProfs and WhatCounts
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee
The Rundown:
The primal response we have to environments where we are "in danger"
The roles of EDSO - Endorphins, Dopamine, Seratonin & Oxytocin
Why we hate Wall Street
Unlike money, time has absolute value
Captain Marquet's "Turn the Ship Around"
The failure of Marketing and Advertising
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Facebook, Google and other mind-bendingly huge companies!
Direct Link to File
Brought to you by our sponsors:
Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. Starting June 12, these 16 classes are available online, 24/7 with one goal in mind: to make you a better marketing writer.
Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200.
We're also happy to welcome WhatCounts aboard, we use them for our email newsletter, you should too!
Facebook Throttling Continues, Forrester reporting on Facebook "Bait and Switch" reputation, CSP's Facebook Calculator
Google Voice Plug Pulled
Thanks to Jo Darby for mentioning B2B Marketing Confessions
Google Affinity Categories, Google Desktop to Mobile Retargeting, Google Author Rank
SAP to resell Adobe Marketing Cloud
Jenny Asks, the web answers
Digital to pass TV by 2018?
iOS 7.1, iPhone Healthbook shooting at all players
THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about SXSW, iOS and The MoC Awards!
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Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
This week a special interview with Kerry O'Shea Gorgone
SXSW Wrap-Up - Content Shock
MarketingProfs B2B Forum and Podcast Insider Stuff
Girl Scout Cookies Part 2!
iOS 7.1
THE MoC AWARDS! Nominations now open!
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn WhasssAppp, about Google Stuff, and the MoC Awards!
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Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Girl Scout Sales Genius
WhatsApp? $16B!
Using the Google Keyword Planner
Google Fiber in more cities, Google Project Tango, Linkless SEO?
Opting In and Out of Mobile Tracking
Would you promote your movie on Dadbook?
Candy Crush at $10B (93M players daily), Irrational Games (Bioshock) Shuts Down
Finally! Somebody tries something new with a hidden camera stunt.
Barbarian Group Superdesk
THE MoC AWARDS! Nominations now open!
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Jason Calacanis Explains Why Google Wins Everything
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Everyone knows that content is king. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach, and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Who is Jason Calacanis? Twist 40 at Penn State, Twist 378 w Jerry Colonna
No company has as many smart, ambitious, hard working people, making big bets, crazy acquisitons, has more data, effectively plays the government, has global influence, is as efficient, and has as much Larry Page as Google.
Check out the original post "Google Wins Everything"
Google's Domination and Acquistion of Waze and Nest vs. Apple's fear of using the big chips
What drove the progression from Mahalo to Launch Ticker to Inside?
What are the key elements to determine if there's a market for the product?
Reinventing the news - shooting to be bigger than CNN
Who's a threat to Inside? Facebook Paper? Anybody?
LAUNCH Festival is Feb. 24 - 26
TWIST - This week in Startups
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google Cloud SQL, Amazon Gaming Platform, and Flappy Bird!
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Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Google Cloud SQL Server
Best Day/Time to post on LinkedIn - which is growing 2x over twitter
Klout acquisition by Lithium? New look.
Time Warner/Comcast
Amazon doing a game console?
Kurzweil working with Google on the Singularity
David Spark on Hazardous to Your Social Media Health
Flappy Bird
Valentines Day
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Special Interview with Karl Wirth of Evergage!
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Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University’s Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200
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What is Evergage and custom content all about?
The Persona Intent Targeting System
Web Customization for B2B versus B2C
How does customization integrate with marketing automation?
Why A/B Testing is the antithesis of customization
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Cigarettes, Patch and Terry Crews
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Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Google Chromebox thing
Amazon makes CVS stop selling Cigarettes
AOL and Patch
Superbowl - Epic Night, Terry Crews and Muppets, Radio Shack
MLB Rolling out iBeacon in Ball Parks
Sochi on Social
Twitter, more money than ever, but dying?
Walking Dead Prankvertising
Do you use pivot tables?
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In this Marketing Over Coffee:
Learn all about
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Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Motorola Sale
Facebook gets into remarketing and Q4 Numbers
Marc Andreessen on Bitcoin
Great info on Ad-Tech Valuations
TiVo to stop making hardware
Apple soon to destroy handheld gaming industry
Cutts Says Guest Blogging is Dead
San Francisco Bus Strife
Superbowl - Yellow M&M gets the lead
WWE Cuts the cord
iPhone Life Rapid Charge Trick
As if Jim Cantore wasn't already a badass.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Derek Sivers returns to talk about The Wooden Egg Project!
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Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200
July 2011 - The first time we talked with Derek
From Singapore to New Zealand
What the hell is up with releasing 16 books at the same time? Wood Egg 2014
How Wood Egg was farmed out
How did your Domino Project Book - "Anything You Want" do for you?
Derek at TED - The First Follower Presentation, Weird or Just Different
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google Buying Nest, MoC Drone and Rocky Mountain High
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Brought to you by our sponsor:
Everyone knows that content is king, but sometimes it’s a struggle to keep the king on his throne. Ensure your content continues to reign with MarketingProfs University’s Content Marketing Crash Course.
Designed for marketers who are looking for more from their content marketing efforts and are seeking to expand their reach and broadcast content through additional digital channels, MPU's Content Marketing Crash Course will give you hands-on tactics that will have immediate impact on your content marketing program.
Regularly priced at $595, you’ll save $200 off when you register using coupon code COFFEE. Visit mprofs.com/coffeecontent
Google pays 3.2B for Nest
John Blue writes in on Gmail suggesting Google+ recipients even if you don't have their email
Chris' New Book! Marketing Red Belt - First 25 get $2 off!
Google Wordpress Plugin
Evaluating SEO Keywords Using Twitter
Beats Music vs. Pandora, Spotify and others
Rocky Mountain High
Booth Babes Don't Work
Phantom 2 Vision Arial Photography
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In this Marketing Over Coffee:
Learn all about Security, Acquisition Binge, and A Computer on an SD Card
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NSA iPhone Back Door
Bruce Schneier on NSA Security Hacks
Oracle purchases Responsys
Marketo bought Insightera
What I did on my Dreamforce Vacation - All the best posts on the Dreamforce Blog
CES - Tory Birch doing FitBit
Intel Edison - Computer on an SD card
McAffee to be replaced by Intel Security, Michael Bay Meltdown
My first Mac - 3 Port USB/Ethernet Adapter
My Gunnars come back
Content Shock - Reaching the Breaking Point?
Amazon Prime Ground, Bama Mom Wrecking Ball
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In this Marketing Over Coffee:
A special interview with Rose Broome, CEO and Founder of HandUp!
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What is HandUp?
Tackling the homeless problem
Why is this better than handing out cash?
An emotionally changed issue.
Does non-profit mean ineffective? Or is it that it doesn't fit into the VC/Tech model?
How far do you see this scaling? What obstacles have arisen that you didn't expect?
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In this Marketing Over Coffee:
A special interview with Peter Moshay!
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Happy holidays and enjoy the interview!
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In this Marketing Over Coffee:
Learn all about Dreamforce, Tracking Beyond Cookies, and Marketing Automation Verification!
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Google Cacheing Images
Social Media Expert Deathwatch? - Viral is Worthless?
Digital Marketing and Analytics: Two Ladders for Magnificent Success
Adobe Marketing Cloud Gaining Momentum
Pippity for Newsletter Sign Ups, Sign up for the newsletter!
Facebook ads, $1M price tag, one test this week
Google Wood Phone
Disney pushes out clip from new movie on YouTube, thanks to Jenn for Lines.
Google MMA Glass
Dec. 23 Vine Custom URLs Available
Travel Change - Pilots Limited to 8 hours, FAA says you don't need a hotel room, FAA to Block Cell Phone Calls on Flights
The Stitcher Awards
Holiday Party - Blog on "No Gift Rule" from The Cynical Girl and Bacon Appetizer at Keen's
Shoutout to the Phillipines!
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In this Marketing Over Coffee:
Learn all about Dreamforce, Tracking Beyond Cookies, and Marketing Automation Verification!
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Page Rank Strikes Back!
Google + Post Ads, Responsive Ads for AdWords
Autoplay Facebook Video
Microsoft hits bot net
Smarty Ring
Christmas Creep
Dunkin' Donuts Google Hangout
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Dreamforce, Tracking Beyond Cookies, and Marketing Automation Verification!
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Drones and Uber Tree - Dec 5; UberTree will be available from 11am-8pm in Atlanta, Boston, Chicago, Dallas, LA, NY, Philadelphia, San Diego, SF & DC
More Online for Black Friday
Apple Dominates
Star Wars on Instagram, Doctor Who in Theaters
What if Google doesn't trust you?
A second million in Dreamforce Hackathon
Get the iTunes App Free, and email newsletter
Worst Logos
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Dreamforce, Tracking Beyond Cookies, and Marketing Automation Verification!
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Dreamforce Post Show - Salesforce Admin? Check out the Button Click Admin Podcast, Chris' session (posted when live), John's blog posts
Evergage
Marseli - Marketing Automation Verification
A fresh meal for your upcoming flight email
Beyond Cookies - Google ID
People who don't get social media, Van Damme's Epic Split
MoC Foundation back at work with Beatrice check out prior projects: Robert, Helen and Igor
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In this Marketing Over Coffee:
A Special Interview with Ryan Holiday author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising and Trust Me, I'm Lying: Confessions of a Media Manipulator
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00:40 What is Growth Hacking?
04:42 How product marketing and growth hacking work together
06:40 There's no recipe for growth hacking but go for the focused platform
10:00 It's about acquisition, not brand building
14:33 The short format digital book for speed and relevance\
15:16 The story behind "Trust Me, I'm Lying"
18:45 Check out more at RyanHoliday.net
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In this Marketing Over Coffee:
Learn all about the 2013 MoC Award Winners, even more Dreamforce Stuff, and early Xboxes!
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00:45 MoC Award Winners!
Noam Wasserman his book The Founder’s Dilemmas
GoPro Camera for their fantastic videos
Moses Keshishian for Social Media
Five Gallon Ideas for Website
AVforPlanners.com for Mike McAllen for Digital Marketing
Miley Cyrus
03:04 Dreamforce Sessions Full, the ultimate Dreamforce schedule for marketers
06:40 Chris on 50 to meet list for DF, Packing for Dreamforce
15:45 Chris and MoC again in Forbes!
17:23 The guy who got the Xbox Early
19:15 It's Christmas! Sales Strike Zone
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In this Marketing Over Coffee:
Mike Gerholdt of the ButtonClick Admin Podcast talk about all things Dreamforce!
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01:30 Started with the electronic rolodex
03:17 Rolling with podcasting
05:57 What is the Salesforce MVP Program?
08:54 Cloud Consultant and Red Argyle
10:25 What's next for Marketing Cloud?
14:15 Best Advice for Noobs
19:23 Best stunts from the event
21:26 Biggest Mistake you can make at Dreamforce
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In this Marketing Over Coffee:
Learn all about Lots of Ads, Uber Cats and Forbes!
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Forrester says Facebook sucks, No Autoplay ads til 2014, Instagram Ads, Proof Marissa is Gone
iPhone Planned Obsolescence?
Uber Cats
Getting feedback your show
New Twitter Look
Forbes 2014 - Director of Content
Evergage and Sailthru
Dreamforce
Batman's Origin
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In this Marketing Over Coffee:
Learn all about Coding, Dreamforce and Bad Combovers!
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Google Media Tools, Anaytics Academy, Google selling Twitter Ads
New Apple Gear
Coding Marketing - Scratch.mit.edu
Jeremy Goldman on Augie Ray's headshot from a trade show floor
Dreamforce!
Amazon can guess your halloween costume
Jell-o Comb Over
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In this Marketing Over Coffee:
Learn all about the Future, the End of Telemarketing and Email Protocols
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iPads in LA Unified school district
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The end of telemarketing?
Email Protocol Update
Guest Blogging and Press Releases in Google's Sights
B2B Magazine Closes Up Shop
From LinkedIn Group -Escrowed Emails for Blasting?
Holiday Campaign Disasters
PriorityPass.com
Memewatch: Verizon Star Wars Commercial and Google Earth Video
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In this Marketing Over Coffee:
Learn all about Twitter IPO, Matchbook, and Ron Burgandy on Durango
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Twitter IPO Plan, Is Twitter TV's second screen, Twitter Lead Cards
iOS 7 Hidden Features and Security Features
Leadspace Marketo Integration
Kindle Matchbook Program
Carol asks about the Google Meltdown
LinkedIn Hot Cycle
Kindle HDX and Samsung Dick Tracy Watch
Ron Burgandy Durango Ads
XBox Push to Own Living Room, Seamus Blackley on why consumers don't sell their living room.
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In this Marketing Over Coffee:
In this episode author Erik Deckers talks about his book The Owned Media Doctrine!
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What's meant by Owned, Paid, Earned
Optimizing Emai for Mobile, Social for Mobile
Budgeting and Staffing
Frameworks vs Campaigns
Risk and the Social Media threat matrix
Executing on the Newsroom Approach
Understanding Audience burn
Boatload of Metrics
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In this Marketing Over Coffee:
Learn all about Jimmy Kimmel, How to Go Viral, and iOS 7
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Jimmy Kimmel wins with 9 million views, Paul Angel nod for Twerk Title
Talk like a pirate day
Twitter Web Analytics, IPO
@AnnieCushing Correction - Annie notes Avinash no longer with Google
Offline Youtube
Apple 5s 5c, iOS 7, Microlocation iBeacons - HT John Federico and Douglas Karr
Path offers premium to stay Ad-Free
Google bans automated generated content pages
SimCity Red Cross Charity Pack
Boston Tech Jam - Oct. 3 in the Innovation District, Blogger Social returns after 5 years.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Privacy, Mobile and Cross Channel Attribution!
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NSA and Privacy
Rise of the mobile marketing manager
Adwords Offline Conversion
Adobe sends out Forrester Mobile report: NFC over 250M units and won't catch on yet. Separate use cases for phones and tablets. Mobile governance, large players taking mobile back from Agencies and Vendors.
In spite of being a lot cooler Yahoo still not selling ads
Cross channel attribution - All hail Avinash
Facebook says they own it all (no such thing as privacy)
Amazon Fighting Taxes in NY (100k employees and nearly in every state)
@ellenkbutler asks: Have you discussed how to organize personal contacts & biz connections? LinkedIn, Gmail Address Books, other software?
Boston Tech Jam - Oct. 3 in the Innovation District, Blogger Social returns after 5 years.
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In this Marketing Over Coffee:
What do Miley Cyrus, Anthony Weiner and Steve Balmer have in common? This show!
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Paul Angel suggested Twerking Over Coffee, CNN's Meredith Artey gets to check out the underside of the bus.
Welcome to new listeners and LinkedIn group members from the Vocus webinar!
SEOMoz 2013 Cheat Sheet
Weiner hires crowds on demand
NYTimes and Twitter
Ballmer to step down
Bill Ingram says Adobe will lay the smackdown on Buddy Media.
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In this Marketing Over Coffee:
Learn all about Pay Per Gaze, How to Rate Leads, Facebook Embedded Posts!
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00:58 Google in-game video ads
01:35 SEO Moz Google +1s
03:39 Facebook Embedded Posts
05:20 Pay per Gaze
08:01 @robzie81 Reports Yelp introducing Health Inspection Scores
09:27 Glass Watch - Elizabeth reports in on GlassUp
12:15 Augie Ray on Google+
12:25 Inbound Marketing
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In this Marketing Over Coffee:
Jay Baer talks about his new book, a NYTimes Best Seller, Youtility!
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00:59 What is Youtility?
01:58 Marketing Hunting versus Farming
04:00 Case studies: Columbia Sportswear Case Study
07:23 Market Your Marketing
09:23 Tom Fishburne Cartoons
11:30 Talking Travel
14:49 IBM Social Media Training
16:05 Location Based Youtility
18:33 Showrooming and Big Box Vending Machines
22:30 Wicked Good BBQ by Husbands and Hart
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In this Marketing Over Coffee:
A Special Interview with David Spark!
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Show Lentgh: 27:51
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01:00 What is Brand Journalism?
01:27 In Forbes on Content Marketing.
05:20 Getting Twitter Tags to Trend
07:54 Why doesn't the industry get it yet that it's not about forcing advertising down yet another channel? How to fail at content marketing
11:38 The Problem with Ghost Writing
16:01 Timeframes for Brand Journalism
21:40 The decline of live events?
25:12 On Google Glass
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In this Marketing Over Coffee:
Learn all about Publicis Omnicom, LinkedIn Sponsored Posts and Russian Beatdown!
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Publicis-Omnicom - AdScam - SHIFT
Facebook Embedded Posts
More on Chromecast
In Russia Customer Retargets You - Viral Video
MailChimp on Gmail Tabs, Interesting countermoves, Chris' Take
LinkedIn Sponsored Posts
Tweet from Jon Miller causes us to ask: "What's the difference between Marketing Automation and Big Data?"
Augie Ray on Google+
@robzie81 Reports Yelp introducing Health Inspection Scores
Glass Watch - Elizabeth reports in on GlassUp
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In this Marketing Over Coffee: Learn all about ChromeCast, Leap Motion Controller and Content Mills! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing [...]
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In this Marketing Over Coffee: Learn all about Facebook Graph Search, Lying with Statistics and Wearables! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean [...]
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In this Marketing Over Coffee: A Special Interview with Dave Delaney on his book New Business Networking! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, [...]
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In this Marketing Over Coffee: A Special Interview with David Meerman Scott! Direct Link to File Show Lentgh: 24:59 Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing [...]
The post David Meerman Scott and New Rules v4! appeared first on Marketing Over Coffee.
In this Marketing Over Coffee: Learn all about Mobile SEO, Privacy and Clippy! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with [...]
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In this Marketing Over Coffee: Learn all about Salesforce Acquires Exact Target, BitCoin and Glass for Gas! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, [...]
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In this Marketing Over Coffee: Learn all about Google, Penguin and Cards! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs [...]
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In this Marketing Over Coffee: Learn all about author Mitch Joel and his new book Ctrl-Alt-Delete! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean [...]
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In this Marketing Over Coffee: Learn all about Google Car, Klout Experts and Press Releases! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing [...]
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In this Marketing Over Coffee: Learn all about Facebook, Wearable Tech, and Social Authority! Direct Link to File Brought to you by our sponsor: Whether you’re an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine [...]
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In this Marketing Over Coffee:
Learn all about Google Fiber, LinkedIn Contacts, and Forbes on Podcasting!
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LinkedIn Contacts
Google Fiber aims at SXSW
New interview from Simon Sinek on a kinder, gentler corporation
Courts getting fed up with copyright law?
Forbes on Podcasting
Google Up, Yahoo Down
Likes as SEO?
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In this Marketing Over Coffee:
A Special Interview with Ken Hu of Soshio
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Analyzing Social Media in China
140 Characters is a different game in symbols
Artifical Intelligence
7 Ways of Measuring Sentiment
Learn more about Soshio
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In this Marketing Over Coffee:
Learn all about Twitter vs. Facebook, and Absurd Acquisitions!
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Twitter as cool as Facebook?
Yahoo Purchase of Summly and TL;DR
Video ad sellers chasing TV dollars
Nearly 20 Years of Banner Ads
Google Reader for Alerts - Fever
LinkedIn and Pulse
The Open Marketing Cloud?
Cookie Doom Update
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In this Marketing Over Coffee:
Learn all about Facebook and Google Local, The Future of Radio, and Podcasting!
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April Fool's?
Edison Research
Worst Ad Placements Ever
Facebook local search vs. Google Plus Local
7 Confessions - The Video
Google taking traffic for itself
Best ideas in the shower
Brogan's Podcast - Anthony Iannarino
Fatman on Batman - Grant Morrison
Regina is looking for a digital agency, preferably in NYC - NY is supposed to be hot...
Event Watch: Last Chance! April 8-10 in Orlando! Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
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In this Marketing Over Coffee:
Learn all about Agencies Gone Rogue, Facebook Hashtags, Inspector Gadget Watch!
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Rogue ad not from Ford
Flipboard magazines
Mobile only audiences dwarfing desktop for some apps: Mobile continues to get huge
Regina is looking for a digital agency, preferably in NYC
Facebook hashtags
7 Ways to measure PR
2 factor authentication from Apple
Cool stuff: Hearthstone for iPad, Pebble Watch
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In this Marketing Over Coffee:
Learn all about Junkweb, Trouble Tickets and lots of users!
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Facebook Changes
Junkweb using the iPad
Twitter 200M, YouTube 1B
Top 7 B2B Marketing Confessions
Imagemaker for Social Media
Jeremiah on social media network revenue per employee
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In this Marketing Over Coffee:
Learn all about Google Reader Axed, Penguin Strikes, and Taxes!
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How is your web developer team keeping up with the tremendous growth in mobile? Not? You need to direct them to Breaking Development Conference in Orlando. The only conference in the United States completely devoted to developing, UI/UX, and design for the mobile web. Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
No more Google Reader - Feedly, NetVibes, Open Reader, Vienna? Penguin 4 on the March
What percentage of your top line is Marketing?
FTC Regulations on Social Media Ads, Taxing the Ad Industry?
Pinterest Analytics
Tablets edge out Smartphones for total web traffic
Programmatic Ad Buying
From the LinkedIn Group - Analytics by Geo
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In this Marketing Over Coffee:
Learn all about TweetDeck, Fax, and Showrooming!
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How is your web developer team keeping up with the tremendous growth in mobile? Not? You need to direct them to Breaking Development Conference in Orlando. The only conference in the United States completely devoted to developing, UI/UX, and design for the mobile web. Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
Firefox to disable 3rd party cookies by default
Tweetdeck to be killed
Negative Comments Matter
WiFi for Showrooming
From the LinkedIn Group - Broadcast Fax reccos?
Road Notes - John at AAISP Chicago, Chris at Social Fresh Tampa
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In this Marketing Over Coffee:
Learn all about 301's, Big Data and Card Scanning!
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How is your web developer team keeping up with the tremendous growth in mobile? Not? You need to direct them to Breaking Development Conference in Orlando. The only conference in the United States completely devoted to developing, UI/UX, and design for the mobile web. Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
301 Redirects from Matt Cutts
Big Data Magazines (Blogs) - HBR Article on Big Data, Mobile Apps (not ads)
Twitter Accounts hacked, real and fake
Online will get half of Ad Spend in next 5 years. (Trust me, I'm lying)
From the linkedin group: Mike asks about card scanning
Chicago Mike asks for help with a survey for SMBs that use Social Media Marketing tell us you did it and we'll send you a book
Mobile Phones Killing Checkout Magazines
Road Notes - John at AAISP Chicago, Chris at Social Fresh Tampa
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In this Marketing Over Coffee:
We Talk with C.C. Chapman about his new book Amazing Things Will Happen!
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Show length 23:10
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How is your web developer team keeping up with the tremendous growth in mobile? Not? You need to direct them to Breaking Development Conference in Orlando. The only conference in the United States completely devoted to developing, UI/UX, and design for the mobile web. Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
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In this Marketing Over Coffee:
Learn all about Nemo, Wikipedia, and why you are the 1%!
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Show length 17:55
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How is your web developer team keeping up with the tremendous growth in mobile? Not? You need to direct them to Breaking Development Conference in Orlando. The only conference in the United States completely devoted to developing, UI/UX, and design for the mobile web. Visit bdconf.com or follow them on Twitter @BDConf. As a Marketing Over Coffee listener you can use the code 100MOC to save $100 on registration.
00:26 Nemo was real
01:17 $1B for Google to stay on Apple, Author Rank is critical
05:00 Wikipedia
09:37 LinkedIn 10/5/1 Promo
12:32 Ellen asked about tracking inbound traffic from Instagram
14:48 Amazon Project RedShift - 2TB at your disposal
16:32 Road Notes - John at AAISP Chicago, Chris at Social Fresh Tampa
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Winter Storm Nemo, Real Time Superbowl, and LinkedIn!
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Show length 22:05
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Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:26 Winter Storm Nemo
03:28 Getting Real Time
05:54 The last Seth Godin book and Sean Z. Sean also mentions Transifex for localization
08:28 Twitter seach algo
09:42 Email gone awry
12:53 From the linked in group: Andy wants a link to the study showing G+ as #2, 4th largest in Search: Yandex
14:59 Is your sales meeting a waste of time?
16:21 Jeremy Shoemaker Facebook Ads primer
17:18 Carol sends in Choosing the right channel - the newspaper does still work, SHIFT on days and times for Press Releases
19:22 Road Notes - I need a bag
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google, Free Charlie Wilson and 42 Rules!
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Show length 25:50
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Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:40 Google Lower Third
01:41 Facebook financials, lack of social media coverage?
04:58 Vine arrives
07:45 Google plus, Last week's Panda 24, Apple 6.1
09:17 Happy Birthday Charlie Wilson! First 5 that tweet #lovecharlie to @johnjwall - I'll buy you his new release.
11:50 The 3 Metrics you need
14:33 Is everything turning into B2B?
17:38 Need a phone system? Talk to Toll Free Freedom Virtual Phone System
18:10 LinkedIn Group: Long time fan Michael Procopio asks about ramping up lead gen quick and has released his book, get a copy of 42 Rules for B2B Social Media Marketing first two to tweet #42rules to @johnjwall get the copies. How Chris generates his Email Newsletter.
21:02 Road trip - John at AASIP Phoenix, Chris at Explore Social Media
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google hating you, Twitter Campaigns, and Mobile Search!
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Show length 22:30
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Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:46 If Google doesn't like your inbound links, Google Chrome encrypting searches
03:38 Successful Twitter Campaign to Drive Sales Case Study
07:10 Infusionsoft acquires GroSocial
10:22 Going on the offensive to thwart hackers?
12:46 Mobile Search on the rise
13:45 Facebook Ads, Our Kiva Money is back to $100!
16:25 The Don Sinatra asks Do you think Google+ has enough engagement and/or SEO benefits to warrant it as part of a social media marketing strategy?
18:15 Starup Metrics for Pirates
18:13 Heather asks: What do we know about Google Voice?
21:02 Road trip - John at AASIP Phoenix, Chris at Explore Social Media
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Facebook Graph Search, Rebirth of the Music Industry, and end of the old media!
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Show length 22:39
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:25 Marketing Over Coffee Awards!!!
01:01 Eloqua shows what the average portfolio looks like
03:20 Facebook Graph Search
07:27 Is crowdsourcing going to work for videos?
09:39 The music industry growing?
11:51 The Best Seth Godin Interview, Google local registration
14:40 Non-TV getting to be half of Weather Channel revenue, all hail the Economist, lying with statistics - a bad year for magazines?
16:51 From the LinkedIn Group - The Ultimate Screen Sharing Solution is Glance
20:28 John guest blogs over on EllenQuest
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Mapping People, Industry Standards and Radar Charts!
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Show length 26:33
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
01:07 The Power and Peril of Data from Chief Marketing Technologist
03:32 Xerox PARC Next Generation, Next generation mouse Leap Motion Control
07:03 The Great Firewall and Fearing (but still selling) Facebook, The Fiscal Cliff
09:42 From the LinkedIn Group - What's the best day to email? Industry standards? Radar charts.
12:08 What's Business Development? Funny Sales Videos
20:48 Hiring appointment setters
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about What the Mayans Couldn't Tell You About 2013!
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Show length xx:38
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:24 Happy New Year - Nomaggedon and predictions. Go Mobile
02:12 Oracle acquisition of Eloqua, Nielsen buys Arbitron
04:20 Instagram Goes Facebook, opportunity for Flickr?
07:15 Avis buys Zipcar
08:17 Google Plus - sharing with people who have not circled you, Greg asks from Google+ :you mentioned something about analyzing visitor flow using Google Analytics. Do you know of any tools (or tips) you can use to project what flow would look like if you reduced visitor drop off?
11:09 Mark asks about "Likes and Shares" for a Facebook page and that loophole closing
13:00 From the LinkedIn Group - How much for a Mobile website? How do you handle the competition? "Managing" Innovation.
18:37 On the Road - Upcoming Events
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Special Interview with Seth Godin on his new book The Icarus Deception
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Show length 28:51
Brought to you by our sponsor: Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:45 The big idea behind The Icarus Deception - The Connection Economy
03:19 Will the Internet Economy make us better off?
05:49 Propaganda and Dogma - The Cottage, Castle, and Cathedral
If you are interested in Marketing Strategy check out John's new book, B2B Marketing Confessions!
09:45 Perserverance and Grit
13:14 Shame, vulnerability and being an artist - 14 real life stories
15:37 The Kickstarter Project $287k on $40k goal.
19:58 This Might Work - The book bigger than a young child, and some spectacular failures.
22:36 V is for Vulnerable with Hugh MacLeod
24:03 Send picture of yourself with B2B Marketing Confessions for a chance to win 1 of 7 copies of The Icarus Deception
24:28 Squidoo and being an Audiophile, gear tip: Audiogon, another audiophile link from John: Computer Audiophile, RIP Dave Brubeck
26:35 "Whatcha Gonna Do with That Duck?"
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Biometrics, Magic, and the New LinkedIn!
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Show length 25:38
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:24 Nike Fuel Missions, Jawbone UP, Tricorder- The latest in Biometrics
04:37 Chris' Magician Post
07:56 Elizabeth sends over magazine subscription offer - Subject: Name, We Want You Back
08:30 Mobile Browsers and HTML 5 - In fact, on average mobile browsers were 889 times slower.
11:30 From the LinkedIn Group, How to Survey
17:46 New LinkedIn Profiles
22:11 Daniel Johnson Jr. Asks: I've been using the URL Bulder at http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867 for years now, but I was wondering if there is a WordPress plugin that could help whenever I update my site. Also, can you talk to whether anything like this is really helpful or not when it comes to tracking?
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about The Analytics of PR, Obama Campaign Email Tips, Paid Facebook Ads!
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Show length 19:41
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:22 Chris' new gig at Shift Communications
03:30 Obama campaign email details, counterpoint on segmentation for consumer products
08:20 What's working in Facebook
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10:37 If it takes 20 clicks to get through your year end Top 20 list I'm coming to your house to steal your presents
11:03 Hubspot's Year End Review, Questions from the LinkedIn Group
16:59 Books - C.C. Chapman, Seth Godin. Farewell to masters - Zig Ziglar, Dave Brubeck
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Black Friday, Cyber Monday, Ruining the Book Sale!
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Show length 24:05
Brought to you by our sponsor:
Breaking Development - The Breaking Development mobile web conference in Orlando, April 8-10th has a special code just for you. Use code "100MOC" to save $100 on registration for the conference that covers all things mobile development and design. - Visit BDConf.com or Twitter @BDConf
00:24 Black Friday, CyberMonday, 1 in 10 shoppers using layaway, most common for Electronics and toys.
02:52 Because you really don't understand how huge China is
07:16 Paul sends in link from BBC on Gift Cards
08:43 The Problem With Content Marketing
11:41 Viggle-GetGlue Acquisition, HUDs on the horizon
14:25 Download All Your Twitter Data
15:10 From the LinkedIn Group - Is Facebook Blackmailing brands
17:45 Nominations Open for the Marketing Over Coffee Awards!
19:16 What's new in Tradeshow Buzz?
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23:00 Upcoming Events - Blogworld is now NMX, Jan 6-8
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Thanksgiving Festivities with Tim Washer!
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Show length 30:54
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00:38 Tim Washer Visits
04:25 The Mainframe - It's a Barn
06:26 The gift for Dad! And lessons from video...
08:45 Doing comedy in the large corporation
13:20 The draw to Orlando
14:40 Gearing up for Black Friday, Cyber Monday, Adobe Marketing Cloud also forecasting big Green Monday (Dec.10) and Free shipping day (Dec. 17)
18:33 How to Pick a Christmas Tree
23:45 Better Marriage Through Powerpoint
27:15 Nominations now open for the MoC Awards
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27:34 Upcoming Events - Blogworld is now NMX, Jan 6-8
28:20 GoodReads Promotion
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Gift Cards, Social Media Team, Firefox Hacks!
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Show length 26:54
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00:25 Gift Card Scam? Now $20B Wasted? 36% of Women don't want them.
05:28 Holiday Coversion Optimization Tips
11:45 The Corporate Social Media Team, Curse of the Calendar
17:25 Firefox Hacks
21:10 AdWords Editor 9.9 Now Available
21:22 Gideon sends in his best subject line of 2012: Subject: ♫ Get the ultimate music gift
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24:08 Upcoming Events - Blogworld is now NMX, Jan 6-8
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In this Marketing Over Coffee:
Learn all about Elections, Marketing Automation, and Model Rockets!
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Show length 22:32
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00:15 Elections are Over - Big Data at work
07:08 Everyone hates marketers
10:00 NBCUniversal wants you to buy from the second screen
11:53 MarketingVox says your holiday had better be mobile
14:23 Foursquare working on another round, $35M round for Hubspot
19:00 Nominations for the Marketing Over Coffee Awards Opening Soon
19:32 Kickstarter - Saturn 5, Seth Godin
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21:08 Social Media Expert on Saturday Night Live
21:22 Upcoming Events - Blogworld is now NMX, Jan 6-8
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In this Marketing Over Coffee:
Learn all about Star Wars, Hurricane Sandy, and Google Analytics!
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Show length 22:53
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00:23 Disney buys Lucasfilm, Hurricane Sandy
04:40 Google Cost Data Tool, Google Universal Analytics, Yoost SEO
10:35 Univision launches UVideos
11:39 Voicemail from Kevin
12:40 Chris Klout headphone review
16:48 iOS 6.1
18:13 Amazon challenges mini-iPad, Apple publishes confession, Apple Radio
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21:08 Upcoming Events - Blogworld is now NMX, Jan 6-8
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In this Marketing Over Coffee:
Learn all about iPad Mini, YouTube Search, FRED from the Fed!
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Show length 21:08
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00:28 Mike Volpe sends over link about Feedburner API gone
01:30 Apple Event - The iPad Mini is here
4:26 LinkedIn Video Ads, YouTube Algo change
09:50 Cloudforce NY Wrap Up
11:08 FRED from the FED, Presidential Predictions
17:02 What should we do for Thanksgiving and Xmas Week? MoC Nominations around Thanksgiving
18:15 Moqups
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19:24 Upcoming Events - Blogworld is now NMX, Jan 6-8
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In this Marketing Over Coffee:
Learn all about Holiday Email, Google + Tag Manager, and iPad Mini!
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Show length 21:08
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00:30 Chris gets kicked off YouTube
01:38 Holiday Email Season Underway
03:12 SEOMoz tutorial on Google+ stuff
04:15 Why you're not going viral by Tom Webster
05:35 Online/Offline holiday shopping slugfest, out gunned by space free fall
09:08 Apple Event on Tuesday - iPad Mini? John's home theater (XBMC, Plex Media)?
12:36 Xbox Music, Foursquare vs. Yelp
14:33 Google's Tag Manager - some actual uses for it
17:47 Hootsuite Media Command Center, Google disavow links
19:19 Award Season! We won't make you Like us on Facebook and install our crappy app to nominate!
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19:36 Upcoming Events - Cloudforce NY
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In this Marketing Over Coffee:
Learn all about Marketing Automation Consolidation, Google Analytics, BS Awards!
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Show length 23:52
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00:10 Ghetto studio and Donut man kills my internet
01:14 ExactTarget Acquisition of Pardot and iGoDigital
03:15 Hootsuite integration with WebTrends
05:16 MarketingVox on CheetahMail integration with Facebook and Retargeting, Facebook Studio
06:50 Link building for local business
08:32 Award Season! We won't make you Like us on Facebook and install our crappy app to nominate!
10:35 CinePrint - Animating Magazine Page Ads, Entertainment Weekly ads video and tweet stream to magazine.
11:50 Google Analytics social media monitoring
14:05 Marketo - win a trip to Dreamforce 2013 campaign
14:43 Daniel commented on Dreamforce Chatter: it'd be great if you can go over topics on campaign management in salesforce and measuring campaign ROI based on campaign influence. It'd be also great to hear more about managing leads between inside sales and marketing as well.
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16:15 From the LinkedIn Group: Is Feedburner Closing? Thor asks about using URL shorteners?
22:02 Upcoming Events - Cloudforce NY
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In this Marketing Over Coffee:
Learn all about Dreamforce, MarketingProfs, and Exact Match Domains!
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Show length 23:35
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01:11 Dreamforce Wrap Up - Check out MoC as part of Salesforce LIVE in HD!
03:02 MarketingProfs B2B Wrap Up
07:49 Tim Washer Video
07:53 Panda update crushes exact match domains
10:00 From Twitter: Ellen asks about tools for photo and video contests
12:49 KitchenAide Twitter Issue Handled Rapidly
11:03 Gartner says two F500 brands will fall from fake soc net reviews
13:47 Remarketing, Remessaging, Retargeting - Facebook FBX
16:04 The Kred Leaderboard
18:01 James Bond - Bottled, not canned. reminds John on "Trust me I'm lying - Confessions of A Media Manipulator" by Ryan Holiday
20:38 LinkedIn Endorsements
21:40 Upcoming Events - Cloudforce NY
22:09 Slavik from GoPromos.com, DJ Waldow, Michael from RealPage
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In this Marketing Over Coffee:
Cross posting The Beancast
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While we are recovering from Dreamforce, and yet still traveling, check out this edition of The Beancast!
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In this Marketing Over Coffee:
A Special Interview with Author Noam Wasserman about his book The Founder's Dilemmas
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Show length 33:39
01:30 Where did the book come from, and what's the big idea?
11:00 Wealth vs. Control Dilemmas "Rich vs. King"
16:00 Lifecycle of a CEO, the Paradoxes of Entreprenuerial Success
23:10 Compensation as the team gets more complicated, the Three R's.
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In this Marketing Over Coffee:
Learn all about iPhone 5, Cold Emails, and MoC at Dreamforce!
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Show length 23:20
Brought to you by our sponsors:
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00:05 Did we mention Dreamforce is coming? Registering for a free Dreamforce Keynote & Expo pass at www.dreamforce.com/freepass. In addition to MOC, get access to keynotes by Marc Benioff, Sir Richard Branson, Colin Powell, Tony Robbins, Dean Ornish, and Larry Brilliant at Dreamforce from Sept. 18-21. If you can’t attend in person, register to see MOC and more live on the Web at https://www.salesforce.com/form/dreamforce/live.jsp
01:05 iPhone 5, new Nano, Siri upgrades, Passbook QR
05:40 Forbes on B2B Marketing Nirvana - data quality, buyer-cycle knowledge
09:17 Hot Dreamforce sessions
10:08 B2B Marketing Confessions drops September 20th!
11:20 From the LinkedIn group: When can you email someone who didn't ask for it? How good is Jigsaw (data.com)?
18:40 Some twitter paid promotion data
19:40 Road Wrap up: Marketing Over Coffee Live At Dreamforce! Podcamp East, B2BCamp, DemandCon, MarketingProfs B2B, GameSym
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In this Marketing Over Coffee:
Learn all about Facebook Ad Targeting, Buying Hashtags, and MoC at Dreamforce!
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Show length 24:00
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00:32 Larry Ellison missing out? Fast Company - Not using Twitter costing you $13 Trillion (written by author of HootSuite)? Steven Pressfield says otherwise.
02:35 Facebook Ad Targeting and Twitter Ad Targeting.
07:04 Buying the #failingagenda
09:37 Did we mention Dreamforce is coming? Register for a free Dreamforce Keynote & Expo pass at www.dreamforce.com/freepass. In addition to MOC, get access to keynotes by Marc Benioff, Sir Richard Branson, Colin Powell, Tony Robbins, Dean Ornish, and Larry Brilliant at Dreamforce from Sept. 18-21. If you can’t attend in person, register to see MOC and more live on the Web at https://www.salesforce.com/form/dreamforce/live.jsp
11:45 From the LinkedIn group: Marketing to a Google Map Area, Yelp good for local restaurants
16:14 Adam from Melbourne asks about podcasting: Check out the Shownotes for tools
19:30 Absurd Media Editing
21:57 Road Wrap up: Marketing Over Coffee Live At Dreamforce! Podcamp East, B2BCamp, GameSym
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In this Marketing Over Coffee:
Learn all about Samsung v. Apple, Politics and Social Media, Twitter Fakers!
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Show length 25:13
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00:20 Samsung vs. Apple - One Billion Dollars
02:20 DoubleClick Ad Planner being replaced by Google, New AdWords API
04:50 Politics spinning up
10:45 Listening to complainers is bad for your brain
12:25 Marketing is Dead
15:37 Buying Links is a big mistake
16:35 Big week for Marketing Automation - Inbound 2012, SilverPop a quiet company?
20:30 Twitter Fakers, New HootSuite Apps
23:00 Road Wrap up: Marketing Over Coffee Live At Dreamforce! Podcamp East, B2BCamp, GameSym
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In this Marketing Over Coffee:
Learn all about Neuromarketing, 2 Stage Authentication, and Wordpress!
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Show length 29:12
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00:23 Imbibing idiot bias, Neuromarketing is it.
02:30 Chick-fil-a Hack
03:17 Andrea calls in on Google calendar as a project management tool
7:09 Matt gets wiped out, Google 2 stage authentification
10:56 Video Emails for Marketing
13:09 Michael asks "What will social media look like in 3-5 years?", Arduino, Make Magazine, Hack Mac Wireless Sensor
18:17 Our favorite Wordpress Plugins? Plugins are so 2010. Drop caching and use WP-Engine, Nivo Slider, Chris using Genesis, shortcodes
22:30 Tweetbot for iPad, DMA says probe yourself, Nathan asks about Personal Branding Statement
26:38 Road Wrap up: Podcamp East, B2BCamp, Dreamforce, GameSym
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In this Marketing Over Coffee:
A Special Interview with D.J. Waldow!
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Show length 30:33
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00:43 Out of this world email campaigns
05:16 Curation vs. Creation
07:30 The Rebel's Guide to Email Marketing
11:10 How to grow your list
16:.06 What's working in Email marketing? What's the future of email marketing?
19:52 The fall of Facebook
25:30 Preparing for the next big thing
27:07 Jump starting your results
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In this Marketing Over Coffee:
Learn all about Chicken n' Rings, Google Fiber and Remarketing!
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Show length 23:03
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00:28 Week of poor performance: The Olympics, Chik-fil-a
02:43 Google Gigabit network in Kansas City
04:58 Should Apple buy Twitter?
07:27 Tablet controller gaming, Bluetooth controller for iPad?
08:24 It's the MOZcast!
09:52 Fools! It's Remarketing!
11:43 Internet lobbying group - Chip Griffin, what do you think? CPM vs. CPC
15:16 Nathan asks: How important is the "About Us" page? Google search for stock photos. Project management with Trello.
20:27 Road Wrap up: Podcamp East, B2BCamp, Dreamforce, GameSym
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In this Marketing Over Coffee:
Learn all about the Geopolitical Situation, Agriculture and other stuff we know nothing about!
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Show length 27:02
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00:27 Chris' decongestant cocktail
01:15 Record profit from Google, record revenue at Microsoft, EU fire sale
02:38 The impact of corn - calling Dr. John Blue
03:49 Only half the spam?
06:12 X-Files Anti-Virus conspiracy theory
06:20 Chris Brogan asks "Should markteters get into text over images?"
10:02 Target dropping the Kindle to retaliate against showrooming?
13:35 Luke asks how to better in LinkedIn
16:30 Google acquires Sparrow
16:45 Mike asks about Mobile email templates, we talk responsive design
20:11 Ad Retargeting
21:43 Ed Healy asks for a Marketing Reading Rainbow: The Summary of Commentary
25:29 Road Wrap up: Chris - Podcamp East, B2BCamp, Dreamforce, GameSym
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In this Marketing Over Coffee:
A special interview with Scott Monty of Ford!
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Show length 23:55
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00:18 Scott in Boston!
01:32 Gymkhana Insanity
03:47 Chris asks: How do you link social media to sales?
06:48 GM backing out of Facebook
08:12 The 2012 Ford Fusion vs. Accord and Camry - Random Acts of Fusion
11:48 Rypple Deal Valuation Correction 60M ish not over 1B. Is Gamification BS?
12:43 Marissa Mayer goes to Yahoo
15:08 Quality score takes device type into accont
16:22 After 16 years, the end of MSNBC
17:54 Minority Report Interface on Horizon
18:26 Road Wrap up: Dreamforce! Podcamp East, B2BCamp
21:45 Infographics!
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In this Marketing Over Coffee:
Learn all about Hoilday Mailing, Virtual Trade Shows, Insane Driving!
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Show length 26:08
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00:22 Mailed on the Fourth of July
03:45 Dayparting Twitter
05:29 Salesforce.com acquisition of GoInstant, Rypple and Radian 6
08:16 From the LinkedIn group: Kay asks about marketing to vehicle fleets. Scott Monty link to the insane driving Gymkhana
11:05 Nathan asks about Virtual Trade Shows
16:58 Tim Street's Vids now available on iTunes
18:20 Businesses that create an experience show better financial results
23:58 Road Wrap up: Chris - All Webinars All the Time, Podcamp East, B2BCamp
25:03 Question of the Week: How was your holiday email traffic?
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In this Marketing Over Coffee:
Learn all about Marketing in the Round with Geoff Livingston!
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Show length 23:00
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00:45 The title and the core message
03:40 Breaking down the silos
09:43 Working around customer experience
12:54 Getting in the round without losing the advantage of specialization
15:33 What marketing channels are effective but overlooked?
18:47 How to apply Marketing in the Round to brick and mortar.
21:48 90-Day Goal for Marketing in the Round
Get Marketing in the Round by Gini Dietrich and Geoff Livingston on Amazon
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Peguins, Pandas and Jerks!
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Show length 27:55
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00:28 New York Times for Flipboard, Google + too
01:48 Google Penguin and Panda updates, and something else from Google's I/O conference
03:43 Darryl mentions that many audio players allow you to switch to mono under accessability, geeking out on audio
07:30 Forced migration to your Facebook Email
10:08 The Edison Research 2012 Smartphone Study, spell your name the right way.
13:02 How to become a Google Power Searcher
13:55 From the LinkedIn group: Alan asks about how to take advantage of 5 Star reviews on Amazon
15:20 Neville asks "Are we truly just digital?" - This week: Partnerships
22:22 Return of the personal email
23:45 Road Wrap up: Chris off to EduWeb and plenty of webinars
27:00 Question of the Week: Have you switched back your Facebook email?
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In this Marketing Over Coffee:
Learn all about NUads, Self Serve Remnants, and Monophonic!
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Show length 22:59
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00:24 It's official, Klout Scores do matter, can you boost your score?
03:38 Mike sends a story on iTunes jettsioning podcasting
04:39 Xbox NUAds, will the Surface Tablet be an Xbox or a Zune? Rex Hammock on Tablet Press Releases
09:37 Seth Godin blows up on Kickstarter
10:09 Self serve PPC gets the remnant inventory after media buys
13:31 Google Hangout, Should MoC go monophonic?
14:58 Neville asks "Are we truly just digital?" - This week: Guerilla Marketing
17:10 From the LinkedIn group: Nathan asks about using first names in email campaigns, Jackie asks about Data.com
20:28 Road Wrap up: Chris at EduWeb, Sales 2.0
21:50 Question of the Week: What would you want Chris and John to do for a webinar or other event?
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In this Marketing Over Coffee:
Learn all about Blogworld, WWDC, and Press Releases vs. Bigfoot!
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Show length 22:29
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00:25 Blogworld Wrap-up, state of podcasting
03:58 Google Marketing Dashboard
07:50 Ford Ad buys: Guts vs. Big Data
10:24 Augmented reality without the codes
10:58 Apple WWDC - Siri, Facebook, New Maps, Death of the DVD drive
15:30 Twitter/Facebook Integration
16:50 Neville asks "Are we truly just digital?" - This week: News Releases vs. Penguin. Next Week: guerilla marketing
20:46 Road Wrap up:Marketing Profs B2B
21:40 Question of the Week: What are you doing in Guerilla Marketing? Are you still doing Press Releases?
The MoC Quarterly Report - Get yours today!
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In this Marketing Over Coffee:
A classic from the archives - A special conversation with Simon Sinek. We talk about his book: Start with Why
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Show length 27:28
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00:40 The book is more about leadership than business
02:29 Having PR lead with a YouTube Video
03:28 Using the “Why” to drive your copywriting home
04:48 How it works for Apple vs. Dell
07:08 The Golden Circle
08:50 Why people go with their gut
10:10 Return to “Manipulating Your Perceptions” – Manipulation vs. Inspiration
12:15 Why most innovation is really just manipulation
13:38 The Discipline of How, Consistency of What, and why you can’t get more authentic
15:25 The Celery Test – Choosing the tactics that will allow you to scale
18:22 The danger of The Split
20:30 Long Before Crossing the Chasm – Everett Rodgers’ Diffusion of Innovation
23:20 Ben’s story and why you shouldn’t waste time watching the competition, use this link to get your own copy of Start with Why.
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In this Marketing Over Coffee:
Learn all about Podcasting, Google Penguin, and Direct Mail!
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Show length xx:33
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00:56 Edison Research on Year 6 of Podcasting
04:28 From the LinkedIn group: Are we going to just skip over mobile?
06:52 Siri saves everything?
09:12 Google Penguin 1.1
11:46 XBox the choice for Video? Now with Amazon Prime.
13:21 Neville asks "Are we truly just digital?" - This week: direct marketing
16:40 John sings the praises of Trello, Chris mentions Mozilla Thimble
19:30 Chrome Box and Chrome Book
20:40 "add social network here is a Ghost Town", How to Work Google +
23:30 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B
24:04 Question of the Week: How are you working the social network?
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In this Marketing Over Coffee:
Learn all about 3D Mapped Projection, Google Places, and Facebook!
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Show length 24:33
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00:24 All Facebook, all the time. GM passing on Facebook and Superbowl.
06:49 Facebook App for Managing Pages
08:32 Google Places Bulk Loader
10:52 Chrome now the dominant browser
13:36 Is Google + becoming a ghost town or is that just hype?
16:20 Check out 3D Mapped Projection
17:20 Link to SEO Gadget Search tool, Google Drive
17:50 Gene writes in that the contact us form doesn't work on Chrome and bit.ly can get your email spamblocked
19:13 Neville asks "Are we truly just digital?" - This week: Referral Programs
22:14 Chicago Mike asks if you encrypt your mobile device
22:24 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B
23:45 Question of the Week: How'd you do with Facebook?
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In this Marketing Over Coffee:
A Special Interview with Author Jeanne Hopkins about her book Go Mobile!
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Show length 24:52
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Glance
Screensharing with integration to Salesforce.com. Click. Show. Sell.
00:50 Is mobile is finally here?
02:32 The Five Reasons for Mobile
03:30 Mobile paid search
05:00 Mobile Marketing Engagement - things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content
07:40 Texting (SMS) and why it's hot
10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email?
14:00 Upgrading from to MMS Campaigns - Adding video to mobile
15:50 Will mobile display ad specs vanish with things like the retina screen?
17:50 Targeting for Mobile Buys - putting the App before the horse
21:54 LBS, aka GeoFencing for events - Jimmy Choo foursquare campaign
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In this Marketing Over Coffee:
Learn all about Michael Jackson, Voicemail and Armageddon!
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Show length 30:19
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Glance.net - Screensharing with integration to Salesforce.com. Click. Show. Sell.
00:30 Apple bets against the web, LinkedIn app for iPad
03:49 Cornelius asks about the new lean homepage standard (see AOL Lifestream) vs. losing your SEO juice
08:02 The new guide to link building by iAcquire, Google Refine
09:45 Pepsi signs Michael Jackson, Ed hacks Google Plus for polling
11:29 Neville asks "Are we truly just digital?" - Let's talk voicemail
16:39 The MoC Awards have shipped! Thanks from Andrea V.
18:46 Best twitter metrics for small business
23:10 Is PPC Dead? The rapid churn is here.
24:48 Facebook IPO, and general Armageddon
28:10 Road Wrap up: Blogworld New York - Tim Street - IAWTV Web TV Track at Blogworld NYC with more speakers to be added soon (promo code SChrisP10), ProductCamp Boston June9, Marketing Profs B2B
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In this Marketing Over Coffee:
Learn all about Google Panda, Paywalls, and Original Content!
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Show length 26:31
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00:22 Google Panda 3.5
02:07 Rocking the Klouchebag Rankings
04:58 SyFy cross platform upfronts - Connecting TV and MMO? Chris hoardes Mt. Dew Bottlecaps
07:58 Blogsomething
09:50 Economist defends paywall , Globe knocks down paywall as promotion
13:16 Chris on KTCO in which we cover reading S1 filings for competitive intel, Google Analytics goal setting
15:56 Debating long form content results from Chris' newsletter
19:57 Photoshop anything to a line drawing the result.
21:05 Road Wrap up: Blogworld New York and the Book Expo, ProductCamp Boston June9, Marketing Profs B2B
25:30 Question of the Week: Are you testing long/short form email? What's working for you?
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In this Marketing Over Coffee:
Learn all about AdWords, Kobe Beef and Google Drive!
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Show length 24:43
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Glance.net
Screensharing with integration to Salesforce.com. Click. Show. Sell.
00:29 Interactive AdWords - Getting your form in the Ad
01:53 Matt Cutts goes old school - How does Google Index?
04:40 Kobe beef and other food lies
07:19 Edison Research on why Twitter is bigger than you think
10:12 Gear to not buy now!
10:45 John Blue is not dead yet - and asks about pulling back email.
14:25 Classic story of catastrophic data loss - That Time Toy Story 2 Vanished
15:22 Google Drive is here, scripting with Google Docs
17:22 Clay Shirky - The Boredom Shortage
20:05 From twitter- counting inbound links, YouTube video ads
22:44 Help the Coast Guard Amver Blog Win Best Blog Vote Here
23:07 Road Wrap up: EduWeb, Blogworld New York, ProductCamp Boston June9, Marketing Profs B2B
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In this Marketing Over Coffee:
Learn all about Google Analytics Social, Microsurveys, and the Infinite Radio Dial!
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Show length 24:18
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Glance.net
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00:25 Chris' post on Google Analytics Social gets picked up by the G-Team themselves
01:54 Returning to PPC - the Facebook Power Editor for Chrome, updating your Facebook creative frequently
06:32 Microsurveys from Google
12:11 Your Facebook Email Address
15:18 eBook Reading stats from Pew, stats on The Infinite Radio Dial, John plugs Turntable.FM
20:45 The Avengers vs. The Dark Knight
21:30 Road Wrap up: AA-ISP in Dallas, EduWeb, Blogworld New York, ProductCamp Boston June9, Marketing Profs B2B
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In this Marketing Over Coffee:
Learn all about Instagram, the Titanic and CISPA!
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Show length 26:09
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00:25 Pinterest for $1 Billion Dollars - Commentary from Don Dodge
04:30 Absurdly awesome, SEOGadget's Content Generator tool: https://seogadget.co.uk/content-strategy-generator-tool-v2-update/
06:12 Twitter and the Titanic yesterday, April Fool's
08:35 Gavin Llewelyn on Twitter: What inbound tactics would we recommend for a small B2C shop like a cupcake shop?
13:20 Twitter suing tool companies for spam bots
15:00 The power of Amazon
16:08 Cyber Intelligence Sharing and Protection Act (CISPA)
16:50 What's your blogging process?
21:30 Road Wrap up: John at Sales 2.0 San Francisco - sound marketing from Matt Heinz, Blogworld New York, ProductCamp Boston June 9
25:24 Question of the Week: Did Facebook pay too much?
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In this Marketing Over Coffee:
A Special Interview with Author Mike Proulx about his new book Social TV!
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Show length 28:17
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MarketingProfs
MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano!
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01:33 What is Social TV all about
02:40 Live TV and the Back Channel
05:05 Jumpstarting a Twitter Wave early in a program
06:47 Choice, Non-Choice and Social Impressions
09:22 TV Check-In - Miso, Get Glue, Philo, Shazam and more
12:12 Convergence of Tablets as Second Screen, Custom Content and the Back Channel
15:22 How does the industry try to measure "on demand, everywhere" TV
17:58 Audience Addressability
20:16 The spectrum of bridge content
22:50 What are the implications of TV Everywhere
25:18 Extending beyond the book with Web and QR Codes
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In this Marketing Over Coffee:
Learn all about Penn and Wallmore, eBooks, Yelp Metrics and More!
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Show length 26:14
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00:23 Sideloading Harry Potter HT John Federico @gadgetboy
02:36 From the LinkedIn Group: Getting your eBook into the Amazon Store
06:04 Google Flow Visualizations
07:40 Yelp Metrics and Rob wants to know where to get mugs
09:14 Job seekers being asked for Facebook credentials HT @DanielHonigman
11:30 @chrisbrogan asks where we are focusing our online time
15:31 Whit on why old school conferences stink and what to do about it?
20:26 Content creation vs. Curation
23:50 Facebook timeline covers
24:01 Johnny T. sends in a job posting for IDG - Marketing Manager in Framingham
24:45 On the Road: John at Sales 2.0 San Francisco, Blogworld New York, ProductCamp Boston June 9
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In this Marketing Over Coffee:
Learn all about Google Social Analytics, Link Building, Rypple!
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Show length 26:31
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MarketingProfs University – MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. If you do any kind of marketing writing whatsoever, you need to check out Marketing Writing Bootcamp. Broadcasting from May 10 to 23, you'll see improvements in your writing after just the first class! There are on-demand courses available as well focusing on email, search, social media, video, and more. Including Paul Gillen and Erika Napoletano!
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00:20 Chris loses some wisdom, Google Social Analytics
06:40 Cloudforce - Rypple, Radian 6, The Social Enterprise
14:33 Jim asks about White Hat link building
17:10 Cutts says No to TLD bonus points
19:18 Klout vs. Purchases
24:04 From the LinkedIn Group: Video Sitemaps!
24:52 On the Road: John at Sales 2.0, Blogworld New York, ProductCamp Boston June 9
25:30 Question of the Week: How are you going to use Google's new social analytics?
The MoC Quarterly Report - Get yours today! - James Benson - Thanks for your review!
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In this Marketing Over Coffee:
Learn all about Facebook Timeline Covers and Local Search!
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Show length 26:38
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Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:25 Finally getting around to Apple, industrial grade tethering
01:43 Ron sends in the Facebook Timeline Cover Restrictions
03:13 Facebook shuts down Gowalla, CNN to acquire Mashable?, end of the Encyclopedia Britianica
04:40 Google good vs. evil
06:34 Is SEO dying because of social influence?
10:20 All search has become local - radically different results based on location, it's all about GeoFencing!
13:02 From the LinkedIn Group: How to sell your site
17:11 Voicemail: Craig makes two killer pitches and talks about shutting off personal results
22:55 Plug for The Beancast
23:30 On the Road John at Cloudforce San Francisco today, come say hello! Blogworld New York coming up next.
25:20 Question of the Week: What are you doing for social powered search?
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In this Marketing Over Coffee:
Learn all about the New iPad, the Risk of Pinterest and Facebook Timeline!
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Show length 28:05
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00:35 iPad 3 dropped yesterday
02:44 Why Pinterest is not concerned about legal issues
05:09 John Blue on Pinterest use for Agriculture
06:43 Apple TV
08:00 A number of listeners wanted to follow up on website testing - Reg Page vs. Buy on Amazon.
10:54 Voicemail: Brian the magican needs some mugs, and wants to know how to target sites to do guest posts for
15:38 The Death of Print
17:43 Voicemail: Steve has got Google places, Youtube vids, everything going, still no inbound, what's going wrong?
22:17 Timeline for Facebook required by end of month
25:10 From the LinkedIn Group: Contact Management - Getting info out of Outlook
26:28 On the Road John at Cloudforce San Francisco Next week, come say hello! Blogworld New York coming up next.
27:00 Question of the Week: Do you fear Pinterest?
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In this Marketing Over Coffee:
Learn all about Facebook Social Ads, Infinite Pinterest, Social Airlines!
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Show length 28:23
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There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:18 Facebook new social ads will recreate Marketing
07:29 The skip button on YouTube pre-rolls
09:10 Flickr blocks Pinterest for non-public, non-safe images, the Social Media Resume on Pinterest
11:58 User revolt over Google online privacy
13:54 KLM Social Media Flying
17:35 From the LinkedIn Group: Contact Management - Google Contacts and Zoho
21:06 Website testing - Reg Page vs. Buy on Google
24:06 On the Road Blog World New York on the horizon, and John at Cloudforce San Francisco on March 15th
24:30 ZeFrank Returns on Kickstarter! The MoC Quarterly Report - Get yours today!
27:20 Question of the Week: What do you think of Social Flying?
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In this Marketing Over Coffee:
Learn all about Pinterest, Recording Webinars and Abraham Lincoln - Vampire Hunter!
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Show length 25:01
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MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel.
There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:37 @ryanholota sends in the Army Pinterest Board
04:57 The benefit of staying hidden
06:58 AllthingsD says Apple shopping TV components, it's about time for some new Apple stuff
08:41 New Facebook behavioral targeting data, and lowering the creep factor
11:25 @EllensAdventure asks: About Kindle Audio format, recording webinars and Google Places
15:48 Lots of heat in the LinkedIn Group
18:17 @ReillyRick on Jeremy Lin and the Linsanity, Abraham Lincoln - Vampire Hunter
20:45 The MoC Quarterly Report - Get yours today! Price Break!
21:11 The Marketing Over Coffee Award Winners for 2012!: Steve Jobs, Seth Godin for We Are All Weird, Ronald Reagan Public Library and Museum, SportsNetNy.org for Inspirational Stories, Dynamic Accounting.net for Short Stories, and Andrea Vascellari for a QR Case Study
22:57 On the road: Blog World New York on the horizon.
24:00 Question of the Week: Still wondering what you are doing with Pinterest?
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In this Marketing Over Coffee:
Learn all about Waze, Trendspotting, and Square!
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Show length 27:51
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MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel.
There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:40 Waze - The revolution in GPS
06:07 MoC Nominations including the Bill Sell, "Pay as you go nomination", Derby City ComicCon 3x attendance, the Steve Davis About Me Page, Mike and Eric at ProVolve.
11:11 802.11ac Wireless coming soon
11:44 Monica emails in on Intel Ultrabook, iPad 3?
13:30 From the LinkedIn group - What would you tell High School students about a marketing career, trendspotting
17:43 Carol emails in on Square - 2.75% transaction fee, get your money next day. FC puts Square at #5 most innovative
18:30 MySpace Returns!
19:58 Some analysis on Amazon vs. Self Hosting
23:15 The MoC Quarterly Report - Get yours today! Price Break!
25:20 Lots of heat in the LinkedIn Group
29:00 The Marketing Over Coffee Awards - The Winners announced next week!
25:16 On the road: Blog World New York on the horizon! Chris at MarCom Canada and a webinar with the AMA. Should John do the Run to Home Base?
26:50 Question of the Week: How should John market his Run to Home Base participation?
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In this Marketing Over Coffee:
Learn all about XXX!
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Show length 31:03
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MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel.
There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:32 Social Fresh Wrap-Up, 77% of Brand Content is consumer generated
04:46 Chris on the Forbes Top 50 Social Media Power Influencers and Tampons for Bullet Wounds
07:27 Murketing, Will Ferrell and Old Milwaukee
09:41 Forrester insights including couponing
11:37 AV for Planners gets the Promotional Makeover
13:22 Two month social media impact delay
14:48 Chris' #superbowl flight
19:14 School bus advertising?
21:12 Voicemail bin - Whit says educators want to go iPad
23:03 Thanks for offering to review books
23:44 The MoC Quarterly Report - Get yours today! Price Break! Raco QR Code generator
25:20 Lots of heat in the LinkedIn Group, Ban Hammer Time
29:00 The Marketing Over Coffee Awards - Nominations Now Closed
29:15 On the road: Blog World New York on the horizon!
29:25 Question of the Week: How are you tracking Social Media's Offline Influence
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about how iPhones Get Made, PR for Startups and Pay Per Click!
Direct Link to File
Show length 26:09
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MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel.
There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:40 Who makes the iPhones
03:55 Tristan asks about the difference between Facebook Places and Pages
05:25 Voicemail from Carmen - Should you set up a Google+ page as a personal brand? Is there a good way to scrape Facebook (more than the RSS feed)? Check out her Video!
08:07 Mark Cuban on no PR Firms
13:10 Todd asks about how (and if you should) change your content across multiple channels, plug for the Jason Falls interview.
16:13 Twitter campaigns gone awry
17:56 Chris back into Pay Per Click
20:31 The MoC Quarterly Report - Get yours today! Price Break!
21:44 Gear Watch: Zoom Q3HD Camera, iPad 3, MacRumors.com Product Release Forecast and NAPP
24:22 Last Chance to Nominate for the Marketing Over Coffee Awards - Closes Monday Feb 6!
24:38 On the road: Chris at Social Fresh in Tampa
25:20 Question of the Week: What's working for you in PPC?
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Apple iBooks, Page Layouts and Google Plus!
Direct Link to File
Show length 25:21
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting Feb 9, is Social Media Marketing Fast Track. Learn from Aaron Strout, DJ Waldow, Lauren Vargas and Mitch Joel.
There are on-demand courses available as well focusing on email, writing, search, social media, video, and more.
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:25 Chris' travel saga and how it relates to politics
03:37 Apple iBooks
08:20 Too many ads above the fold, G+ Forces wikipedia style
11:11 Christy the Digigirl on Pinterest, Tom Webster's Headphone Collection
16:11 Do you want to review a book?
17:30 Carol asks How to sell social to management? Check out Ron's book.
20:47 Inc on the 4 day work week
22:45 Michelle asks for a Tools section in the Quarterly Report. The MoC Quarterly Report - Get yours today!
23:18 Last full week to nominate for the MOC Awards!
23:28 On the road: Chris at Social Fresh in Tampa
24:18 Question of the Week: What are you going to do with the Apple iBook tool?
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
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Show length 25:20
Sponsored by:
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MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Get a free chapter of the book at NoBullshitsocialmedia.com
00:49 Intro - Talking with Jason
01:52 The big idea and the controversial title
03:58 The purists vs the business people
06:36 ROI - it's not all about sales
09:39 How to you get it to spread within the organization? Social media and R&D
12:29 Protecting your reputation
15:55 Social media is no longer the sandbox
17:27 Scientists vs. Hippies
21:56 Success of the book
23:37 The Explorer Tour
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google + Your World, SOPA, Pinterest and more!
Direct Link to File
Show length 25:51
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:22 Steve Jobs doll shot down
00:41 SOPA and PIPA Nuclear Option, Electronic Frontier Foundation
05:57 CES, Parrot Zik Headphones
08:07 Google + your world
09:57 Pinning Etsy picks to Pinterest
12:44 Vox on why you don't email segment
17:35 Danny Sullivan on Search 2011
18:57 Ellen asks: Any suggestions on affiliate/referral programs to integrate w social media?
23:19 The MoC Quarterly Report - Get yours today! Your feedback wanted. What's the pricing strategy?
23:50 Still time to Nominate for the Marketing Over Coffee Awards!
23:58 Question of the Week: What are you going to do with Pinterest?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Ocean Marketing, iPhones, Drunk Shopping and more!
Direct Link to File
Show length 28:08
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States).
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:35 Happy New Year - Top 10 lists and Fold.it
03:30 Ron reports on the Ocean Marketing Debacle, and Geico plays it masterfully and Twitter follower case - $2 per follower?
02:06 Best Buy in death spiral? 22 Million devices from Apple and Amazon. WTF I wanted an iPhone.
06:18 Daniel Johnson Jr. sends in a NYTimes link on Drunk Shopping
06:47 From Twitter: Does email work? Which network will be the best platform in 2012. Bufferapp and SocialBro and ManageFlitter
13:26 Twitter - $120k a day to promote your trend, featured accounts, featured tweets, analytics. Facebook adding sponsored stories to feed.
18:56 The MoC Quarterly Report - Get yours today! Your feedback wanted. What's the pricing strategy?
20:39 Steve Jobs Action Figure
21:47 What are your 3 words for 2012? Marketing and Restoration.
24:49 Why no donate button on the site? No tin cup rattling. Get Marketing White Belt instead.
26:46 Still time to Nominate for the Marketing Over Coffee Awards!
27:10 Question of the Week: What are you doing for 2012?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about New Google Features, Not Starting a Podcast, Holiday Campaigns, and more!
Direct Link to File
Show length 24:55
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Winners Becky of Florida Podiatric Medical Association and Michael McAllen
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:51 Kindles everywhere, add the Marketing Over Coffee Quarterly Report to it!
04:40 Google + features, hangout broadcast to YouTube, volume control for friends, Chris Brogan new book.
07:44 From Twitter - @Ellensadventure asks about holiday emails, @stevedavis asks about the secret checklist for finding a podcast cohost
15:29 Daniel Johnson Jr. asks about permalink structure
18:04 Jimmy Kimmel on giving kids crummy presents (NSFW), Jimmy Fallon Alarm clock
19:06 Sean Z. asks about marketing in a startup
22:33 Time to Nominate for the Marketing Over Coffee Awards! @vascellari has sent in a cool submission, get yours in now!
23:36 Question of the Week: Are you doing any holiday greeting campaigns?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about the Google Currents, Infographics, Think Up, and more!
Direct Link to File
Show length 29:44
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Winners Becky of Florida Podiatric Medical Association and Michael McAllen
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:29 Google Currents, Google + in Gmail, Gmail offers to eat my AOL account,
07:52 LinkedIn Group Statistics, Stitcher Stats
10:24 Ron on QOTW- Think up by Gina Trapani, and Swami John!
15:04 Marketing Automation Vendor Infographic
20:40 Charles sends in a cool link on Stories Selling
22:33 From Twitter - Danny asks about Smart TV apps, Jonathan asks about the job hunt
27:58 Time to Nominate for the Marketing Over Coffee Awards!
27:51 Question of the Week: Do you assign a monetary component to PR?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about the Value of PR, Timeboxing QR Codes, Edgerank!
Direct Link to File
Show length 26:38
Brought to you by our sponsors:
GoPromos.com
GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). Steve posts for the Giveaway, winner announced next week!
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:48 Nathan asks about the ROI of PR - AVE, Custom URLs, Primary Research. Wal-mart TV
07:03 Google Analytics real time dashboard
07:55 Timeboxing QR Codes
09:13 Kindle Fire Update
11:02 MoC Quarterly Report!
12:25 Improving your ranking in Facebook - Edgerank, WebTrends study on what generates action in Facebook
15:29 The value of back catalog in eBooks, Julien Smith's The Flinch
17:01 Roger Courville's The Virtual Presenter's Handbook, Blue Snowball and Logitech Headsets
20:40 Taking a break from foul language, John vs. Chris bench press challenge
23:20 Upcoming Events: 2012 Event Planning
24:29 Time to Nominate for the Marketing Over Coffee Awards!
25:33 Question of the Week: Do you assign a monetary component to PR?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google Analytics Updates, Writing Code, and New Channels!
Direct Link to File
Show length 28:49
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
00:30 Venue Change!
02:33 Google Analytics Update - Flow Visualization, Mobile, Multi-Channel Funnels, Real Time reporting
04:53 iTunes removes our cojones
05:40 Jason asks via email: I write a lot of engineering code and I'd like to know where to start to learn the code you use for Internet marketing such as aggregating data from the net. Mashery is one point.
10:25 Groupon Run Wild demands 120,000 cupcakes, will Deal Sluts get us censored again in iTunes?
12:23 @Woofer215 sends Marketing over Coffee on a dog
14:20 Voicemail - Matthew Ebelin new channels - Graphic Novel, and Novella
20:14 LinkedIn Group: Mark asked about buying Facebook Likes
23:25 It's official - QR codes are worse than Affiliate Programs, John's inspired to scam Klout, LaterBro.com
26:16 MoC Archives and The Quarterly Report!
27:31 Upcoming Events: Holiday Travel!
27:50 Question of the Week: What programming and data resources are you using for marketing development?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Kindle Fire, QR Codes and Flipping the Classroom!
Direct Link to File
Show length 34:59
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
02:08 Kindle Fire Unboxing
08:38 QR Codes for Customer Service - Holograms, Eggs and Onions on Facebook
13:28 Google + Guide Firms
14:05 When will Facebook buy Foursquare? Groupon/Foursquare integration
18:48 New listener @EricaGlasier comments on us laughing at Social Media Professionals
21:05 Amazon Kindle vs. iPad in the workplace
22:40 Voicemail: Whitney on Flipping the Classroom
28:10 Regulating the Internet and Culture of Mediocrity
31:37 LinkedIn Group: Does a marketer have to have a smartphone?
33:41 Upcoming Events: Holiday Travel!
34:01 Question of the Week: What do you think of the new Kindles?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about David Meerman Scott's new book Newsjacking!
Direct Link to File
Show length 23:52
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers. The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively.
There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today!
Go to http://mprofs.com/coffee and use code COFFEE to save $250.
02:43 What is Newsjacking?
08:08 Newjacking as Real Time Marketing
09:30 Going the eBook route, Steve Jobs and the iPad
14:46 The Lifecycle of a News Story
17:30 Good Judgement, Newsjacking and Larry Flynt
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google +, iPhone Apps, the Daily Deal and more!
Direct Link to File
Show length 24:17
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
02:14 G+ for Business (set up your page now), Chris lays out some tips, Google Engage for Agencies
09:57 Groupon IPO, the future of daily deals
14:45 Load John's iPhone - Apps - QR Reader, MindNode, App Shopper, Google Voice, ProPrompter, Eventbrite, LightMeter. To be tested - Springpad vs. Evernote?
19:44 Xbox Live - Showing me other gamers on Gears 3
20:09 Blogworld Expo - Convergence of Blogging
21:01 Upcoming Events: MarketingProfs Virtual Email Conference
21:40 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs - who will take the award?
23:21 Question of the week: What are you doing with Google + for your business?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Google Ripples, HiveMined, The Long Tail and more!
Direct Link to File
Show length 26:06
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:15 Google Analytics now covering Share This, Add to Any and Add This, Google Reader inspires HiveMined, and Google Ripples
04:52 Yahoo announces plan to acquire Interclick
05:00 Chris' Auto DM Campaign and Tuesday Newsletter Updates, myth of the Long Tail
11:34 Using YARP for site stickiness, shameless plug for Chris' Book
13:23 Death of a LinkedIn Group
15:50 Shameless plug for the Beancast, Shameless plug for MarketingProfs University, Where's the Education Revolution?
22:03 Event Round Up - Daniel Johnson, Jr. and John Blue on location in Kentucky
22:07 Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
23:35 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs.
25:19 Question of the week: Are you up for a Auto DM Campaign?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn all about Panda Upgrade, Auto DM Campaign, booth babes, and more!
Direct Link to File
Show length 26:27
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter.
and
MarketingProfs
MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:22 Big SEO Week: Looking on the bright side - Panda wipes out SEO professionals
03:49 Search results encrypted, Getting into AdWords
06:54 Dayparting AdWords, Google Reader feeding Google +
09:38 Chris' Auto DM Campaign, Recycling Twitter Content, Crowdbooster for Twitter
15:01 Marketing framework from @onboardgames comment
17:50 @edhealy asking about event marketing, Tribes, RFID, booth babes, advanced conferences
23:26 LinkedIn group quiet - Feed not working
23:52 Event Round Up - Daniel Johnson, Jr. and John Blue on location in Kentucky
23:59 Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
24:12 The 38th Annual Marketing Over Coffee Awards Coming Soon! Susie nominates Steve Jobs.
25:18 Question of the week: Have your SEO strategies changed because of Panda or other Google Changes?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Joseph Jaffe!
Direct Link to File
Show length 27:16
Brought to you by our sponsors:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Enter at gopromos.com/makeover
and
MarketingProfs
MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:42 Starting with Flip the Funnel, Crayon and Powered, the peril of wooing strangers
05:22 Did Flip the Funnel run on it's own as predicted?
08:35 Operationalizing the Ambassador and Advocacy Program
10:13 Bullish on the Future
13:10 Can the existing bureaucracy adapt or will they be replaced?
16:11 What's the future of Direct Marketing?
21:35 The Podcasting Phenomenon
23:02 Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon!
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about iOS 5, XXX Sunrise, Viva Las Vegas! All this and more...
Direct Link to File
Show length 25:50
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and
MarketingProfs
MarketingProfs University – offers monthly online and on-demand learning courses for both B2B and B2C marketers. The next course, starting November 3, is the Content Marketing Crash Course – learn to create and sustain a great content program with instructors like Jay Baer, Mack Collier, Nancy Duarte, and Ann Handley without having to leave the comfort of your desk. If you can’t make the live courses, take the course on demand any time that suits you! Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:45 Talking about Steve Jobs
05:54 iOS5 and Siri voice recognition, Safari revamp (check out Shortcode Exec PHP), New FB iPad app, iMessage to crush texting?
12:11 Seth Godin Interview transcript available.
12:50 From the LinkedIn Group - XXX land rush
15:27 Online gambling site raid, Chris in Vegas
19:25 Mapping the lifecycle, SF.com Winter 12 coming this weekend
23:02 Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE
23:25 The 38th Annual Marketing Over Coffee Awards Coming Soon!
24:20 Question of the Week: Are you upgrading to the iPhone 4S?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Plus Shared Circles, Email Digests, Social Media Sharing! All this and more...
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Show length 23:37
Brought to you by our sponsors:
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GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more! Check out the new promotion!
and
MarketingProfs
MarketingProfs University – they offer monthly online learning courses for Marketers. The next course, starting October 13, is Video Marketing Made Simple – learn all you need to know about video marketing by instructors like Steve Garfield and Tim Washer without having to leave the comfort of your desk. Go to http://mprofs.com/coffee and use code COFFEE to save $250.
02:20 Google+ Circle Sharing
06:30 From the LinkedIn Group - Jeff asks Publish to blog first - then an excerpt on Google+?
09:14 LinkedIn downgrades me to weekly digests, No Google Wallet users
11:06 Podcamp Wrap Up - John talks about improving your photos
18:30 Mastering the VC Game now in Paperback (buy on Amazon)- Original Interview with Jeffery Bussgang
20:22 Garrett's Popcorn at your wedding?
21:46 Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE
22:33 The 38th Annual Marketing Over Coffee Awards Coming Soon!
22:43 Question of the Week: What Google + Circles are you sharing?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special interview with Seth Godin about his new book We Are All Weird
Direct Link to File
Show length 28:52
Brought to you by our sponsors:
GoPromos.com - GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping.
and
MarketingProfs -MarketingProfs University – they offer monthly online learning courses for Marketers. The next course, starting October 13, is Video Marketing Made Simple – learn all you need to know about video marketing by instructors like Steve Garfield and Tim Washer without having to leave the comfort of your desk. Go to http://mprofs.com/coffee and use code COFFEE to save $250.
01:50 The big idea behind We Are All Weird
03:57 The 4 Forces of Weird
07:08 The End of Mass - Mass Charity, Mass Politics
12:35 More on politics and The Filter Bubble, Cory Doctorow - Eastern Standard Tribe
16:24 End of Mass Education - Sir Ken Robinson
20:15 Mobile is as Weird as Media Gets
21:48 Obligation of the Weird
25:17 Domino Project - only 10k Available
Upcoming Events:
BlogWorld Expo and Podcamp LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Facebook Updates, Google +, and nothing about Google Wallet! All this and more...
Direct Link to File
Show length 25:47
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping.
01:13 Google Wallet, Google Plus Open to all - Group Hangouts, Search, Public API
10:43 Brad asks: I notice you guys link directly to the podcast on the Libsyn servers. What would happen to your Libsyn stats and Google Analytics if you were to add redirects inside your .htaccess file?
13:50 Facebook Updates
18:50 From the LinkedIn Group - Talent vs. Tools
20:20 Upcoming Events:
Podcamp Boston
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Jason Falls Explore Social Media Event in Boston October 17 - Code MOCOFFEE
23:40 The 38th Annual Marketing Over Coffee Awards will be here soon!
25:04 Question of the Week: What have you got going with Google Wallet and Google Plus?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about World of Warcraft, Company Website Mergers, Comic Books and other Geekery! All this and more...
Direct Link to File
Show length 25:16
Brought to you by our sponsor:
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GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping.
01:10 WoW and business tactics - Is it about the gear or your skill level?
06:29 From the LinkedIn Group - Best way to handle websites in company merger?
14:20 John returns to the Kindle, check out Calibre
16:29 From twitter: @yourDigiGirl On working with local reporters
17:40 DC Comics Reinvents Itself. What happens in campaigns that try to simplify to appeal to new customers?
20:16 Tired of recycled content and case studies, the porn boost vs. subway loss
23:40 Upcoming Events:
Podcamp Boston
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
24:20 Question of the Week: How have website and twitter mergers worked for you?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Hear the latest from authors Al Pittampalli and Max Barry!
Direct Link to File
Show length 29:17
Brought to you by our sponsor:
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GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping.
01:15 Interview with Al Pittampalli - Read This Before Our Next Meeting - Dealing with the epidemic of things not being done, killing urgency and the culture of compromise
04:33 The Principles of the Modern Meeting
06:50 How to kill the informational meeting
10:47 Meetings as a cultural transition point, changing the culture
16:27 The return to Office Hours
19:07 Max Barry, author of Machine Man - Where did you get the idea for Machine Man?
21:04 Publishing via Blog - Fiction on the Internet
25:10 Screenplays in Production
27:02 Life in the Corporation
28:33 Upcoming Events:
Podcamp Boston, Future M
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Hurricane Marketing, Dreamforce, Twitter Power Tools! All this and more...
Direct Link to File
Show length 23:11
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping.
00:53 First Earthquake then Hurricane - Hurricane Stats and online weather maps, Wunderground.com, Hurricane Marketing
04:28 Steve Jobs steps down, Dress Like Steve Jobs Day, Cloud iPhone? iPhone 5? Sprint iPhone?
05:12 @Swinrs Asks about PC or Mac for a Social Media Marketing Manager, MITE
07:56 Dreamforce rockin' it this week, monitoring #df11, power twitter tools
11:30 Victor deals with fair trade certified coffee from local producers in Nicaragua and asks for marketing tips.
15:01 Top reasons for Direct Mail FAIL, We get some direct mail
18:21 From the LinkedIn Group - Steven tells us Mappoint is alive and well with version 2011! Question on excluding keywords from Google results.
20:04 Multi-Channel funnels on Google Analytics
21:42 Upcoming Events:
Podcamp Boston, Future M
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
22:21 Question of the Week: What advice can you give for someone marketing fair trade coffee?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about the Panda Situation, Stumble Upon, t.co! All this and more...
Direct Link to File
Show length 26:42
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:47 John's Lame Topics - HP fire sale, Jersey Shore A&F Situation, Earthquake
02:33 SEO - Panda 2.4 wiping out the automation advantage
06:10 Facebook latest revision has some features that look familiar to Mountain View fans, the talent wars, OneForty acquisition.
11:05 StumbleUpon number one traffic driver - 50% of all US Social traffic
13:09 t.co and setting up custom traffic segments, tracking affiliate programs
16:58 New LinkedIn Mobile App
18:46 John Blue on Geographic Mapping tools - BatchGeo, MapPoint, Excel doing API access, Customer loyalty for small businesses
24:20 Upcoming Events:
Podcamp Boston, Future M
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
25:50 Question of the Week: What have you done for customer loyalty programs?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about the Post Office, Google Acquires Motorola, ! All this and more...
Direct Link to File
Show length 25:18
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:43 Great story on a possible collapse of the USPS, Google Catalogs - So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma. Google Trend Analytics
06:37 Motorola Acquired by Google, Get your HTML 5 on.
09:23 From the LinkedIn Group - New LinkedIn App, Press releases still worth doing?
14:10 Social Media monitoring tools, Subject Line Mining via Twitter
17:07 Getting PPC data into an Excel Spreadsheet from SEOmoz.
18:04 Firefox 8, Windows 8, Thunderbird 6, Amazon EC2
23:12 Upcoming Events:
Podcamp Boston
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
24:30 Question of the Week: What's working for you in Direct Mail?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Economic Indicators, Social Media for Franchises, New Gear! All this and more...
Direct Link to File
Show length 21:38
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:45 Jason Falls, coming soon to a city near you!
01:27 Economic Indicators that Chris keeps track of, and the Job Market
09:30 On trade shows - Michael P. says Chris should set up two big chairs and a video game system (Gears of War 3? Dancing Games?)
10:37 Johnny T. points out the hazard of plugging the new Jason Bateman movie on the Blues Brothers Facebook Page.
11:24 Gear watch - 3D TV? Comcast rolling out $10 broadband.
15:05 From the linkedin group - Social media for a SBO under a franchise, bait and switch email.
20:00 Upcoming Events:
Podcamp NH and Boston
BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
Mike McAllen sends in Event Camp Silicon Valley 8/24 use MOC as code
20:52 Question of the Week: What's working for you at Trade Shows?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Adobe Edge, Foursquare and Trade Shows! All this and more...
Direct Link to File
Show length 25:57
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:49 Name badges
02:19 Adobe Edge and HTML 5, Social is Dead.
07:34 AdWords at Page Bottom
09:05 Foursquare self service advertising for local businesses, Foreca.st
12:40 Trade show booths
23:52 Max Barry Machine Man Interview and Give Away! DM me for a shot at 1 of 3 free copies of Machine Man @johnjwall
24:40 Upcoming Events - Podcamp NH and Boston. BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
25:05 Question of the Week: What's working for you at Trade Shows?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Plus, Wordpress, MindMaps, HTML for Email! All this and more...
Direct Link to File
Show length 23:10
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:47 Yes, still more about Google +, 20MM plus. Twitter vs. G+
05:28 Wordcamp wrap-up, using MindNode to present, Presentation Zen swindle
11:09 Google Paid Search Report on PPC not cannibalizing organic traffic
12:22 From LinkedIn - John asks about using validated HTML in email templates
17:25 Google AdWords Express
18:48 Apply with LinkedIn functionality, adding Video to your linkedin profile (sorry, the old link is dead, we'll get you a new one)
21:11 Upcoming Events - EduWeb, Podcamp NH and Boston. BlogWorld Expo LA - Nov. 3-5, 2011, Los Angeles, CA - MOC20, 20% off any pass, MOC50, 50% off Expo
22:02 Question of the Week: What are you doing to market your WordPress Blog?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Plus, Subscription Centers and Spotify! All this and more...
Direct Link to File
Show length 24:18
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:58 Google Plus all the time. For Brands? For China? Time codes?
06:47 YouTube Cosmic Panda redesign
07:35 Apple iAd buys at $300k
08:00 From the LinkedIn group: Unsubscribe Centers?
13:04 Unplanned marketing success stories
16:05 Wordpress tips - Jetpack Analytics on the iPad, Schema.org
19:00 Marketing ramifications of Spotify
21:52 Upcoming Events - WordCamp Boston, EduWeb, Podcamp NH and Boston
23:04 Question of the Week: What's working for you on Google Plus?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation Derek Sivers. We talk to him about his new book Anything You Want
Direct Link to File
Show length 26:28
Sponsored by:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:09 How did you get involved in the Domino Project?
02:08 The 3.3 Million Dollar Mistake
05:40 How to apply Hell Yeah!
08:47 The minimalist approach
11:20 Taking personal responsibility
13:55 Punishing everyone for one person's mistake
18:39 The TED Experience - The First Follower Presentation, Weird or Just Different
23:09 What's next? You can check out his site on the book (200 free songs if you buy the book).
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about Google Plus, Permalinks, and Summer Movies! All this and more...
Direct Link to File
Show length 24:21
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:16 Google Plus is here: Circles and Hangouts
08:33 Using Kindle and other eBook programs
09:25 Google contract with Twitter has expired
10:52 Pay for Facebook Ads with your AmEx points
12:37 Daniel Johnson asks about using the postname in permalink structure and database performance, Bryce reccomends CloudFlare
17:04 DNS Acceleration and Steve Gibson tool, Tim Street asks about integrated tools.
19:31 Summer Movies are here! Transformers has a $97M weekend, Captain America hangs out with us at the Dunks
21:04 Gear talk - Canon Point and Shoot (Canon shots, and Canon Video) vs. Sony NEX (Photos)
22:30 Derek Sivers Interview Next Week
22:42 Upcoming Events - Chris at Wharton Business School and WordCamp Boston
23:06 Question of the Week: Are you doing anything interested in Google Plus?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
Learn about New Top Level Domains (TLD), Google Plus coming, and Organic SEO Retargeting
Direct Link to File
Show length 23:47
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
00:45 Getting ready for Q3 sponsors
02:16 Voicemail - Jay calls in on New TLD's 185k filing fee, 25k per year
05:13 Shilling for Facebook
07:48 Google +, New Social GMail Functions, similar to Rapportive
09:36 Social media having huge impact on organic search results, Organic SEO Retargeting
11:56 Book launch update
13:28 Trade Show presentation at ProfsB2B
19:22 iPhone coming to Sprint?
19:48 From the LinkedIn Group - When you do an email blast for a new client, what do you consider a respectable opt-out rate? Will you be ban hammered?
22:09 Upcoming Events - Chris at Wharton Business School and WordCamp Boston
22:53 Question of the Week: Will social's impact on organic SEO make you change your strategy?
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with David Meerman Scott!
Direct Link to File
Show length 32:23
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:26 Real Time Marketing and PR
04:01 How do large corporations get to real time? Social media is holding you back.
08:22 Marketing Lessons of the Grateful Dead
11:50 Using the Music Industry as a bellweather, Bob Lefsetz
14:56 Other things on the required reading list: The Week, Boston Globe, editors, getting tired of beating Weiner
18:18 Speaking globally
21:04 What's new - 3rd Edition of New Rules of Marketing and PR
22:48 Changes in the Publishing World, Ladder approach to content
26:29 Marketing Strategy Planning Template
27:06 On Writing
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Chris' Book, Email, Trade Shows, Book Sales! All this and more…
Direct Link to File
Show length 25:14
Brought to you by our sponsor:
GoPromos.com
GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more:
Limited time promotion! www.gopromos.com/moc100 - giving $100 off $175 order + free shipping. Limited to the first 10!
01:30 Book signing from the future
02:00 From the floor of Marketing Profs B2B Boston
03:18 From the Voicemail Bin: Jeremy from YES Prep doing a National Conference, wants to drive traffic to his preso.
06:43 The Christopher S. Penn Book is here
12:49 Could the Nook be a hacker fave?
14:15 Tracking book sales
17:22 How effective are Twitter auto DMs?
19:55 Michael asks how far we are from a Max Headroom World
20:22 Dan Pink on compensation for Creative Professionals
20:38 From the LinkedIn Group: Tools other than Compete? Alexa?
23:09 Upcoming Events: The Christopher S. Penn Tour T-Shirt
24:15 Question of the Week: Why haven't you bought Chris' Book Yet? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About iCloud, Content Farms, and schema.org! All this and more…
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Show length 24:35
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01:53 Apple iCloud, Lion OS5, iTunes in the cloud
05:05 Weinergate, Real Time Scripting
06:15 From the Voicemail Bin: Whitney Hoffman asks what to do about content farms? Shortcode Exec for PHP
10:44 The Google +1 button vs. +K, Twitter Instant Follow
13:00 From the LinkedIn Group: Pulling data out of twitter, Can we get Michael Porter as a guest? Subscription based pages in wordpress.
14:34 Pod Trapper for Blackberry - Welcome Aboard!
18:36 Google, Bing, Yahoo announce schema.org
22:13 Upcoming Events: Profs B2B - Get $100 off with SPEAK100 promo code, The Christopher S. Penn Tour T-Shirt
25:04 Question of the Week: What Should the C.S. Penn World Tour Shirt Look Like? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Mobile Video with Tim Street, DSLR for Video, and Google plus one! All this and more…
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Show length 28:20
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00:23 Special Guest Tim Street, VP of Mobile Video at mDialog, from This Week in Media
02:20 Apple iCloud, new OS on all platforms, coming up at WWDC
05:28 A new tool to develop Apps? Using FlieMaker Pro to develop iPad and iPhone apps
07:28 From the Voicemail Bin- Mike on Marketing a New Business
11:17 The Google +1 button
14:30 Who was at the Publishing Show? Get a Beatles Vook for Free
15:50 I have an extra copy of the Photoshop CS5 Crash Course just ask @johnjwall
16:30 Are you interested in a DSLR Filming Clinic on June 11? Must reply to @johnjwall by Friday June 3rd. Why would you need 35 RED cameras?
21:40 Podcast Mobile Apps - @svolinsky uses Google Listen (Greg too via VM), Alex uses Instacast 30+ podcasts and no hard drive space! Stitcher
23:49 Upcoming Events: Profs B2B - Get $100 off with SPEAK100 promo code, The Christopher S. Penn Tour T-Shirt, Tim talking TV Everywhere at the National Cable Show
25:04 Question of the Week: Who do you want to here on MoC? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
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Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About BlogWorld Expo New York, LinkedIn IPO, Appointment Media! All this and more…
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Show length 27:16
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01:04 Live from Blogworld Expo NY - "The Year of Getting Real"
04:04 LinkedIn IPO
05:23 Q1-2011 5th Consecutive Growth Quarter for Radio? Deb Roy on the content loop.
07:30 Appointment media
12:40 Lady Gaga takes down Amazon servers with 99cent Album
14:25 Hardware Watch: GoFlex Satellite
15:14 From the LinkedIn Group - Alex asks about a Help Desk Tool? FogCreek and Mantis
16:30 How to podcast, Skype and the Levelator
23:43 Podcast Mobile Apps
24:45 Upcoming Events: Apology to Paul Colligan, Profs B2B, The Christopher S. Penn Tour T-Shirt
25:04 Question of the Week: What are you using to listen to podcasts on your mobile device? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Twitter, Chromebook, Negative Keywords! All this and more…
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Show length 23:56
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01:28 Did you check out the Steven Pressfield interview?
01:35 bot traffic increase, Manage Flitter for twitter management
06:08 What's up with the Chromebook
08:46 Backup PSA: Automatic WordPress backup that dumps to Amazon S3
10:22 Erik asks Do "negative keywords" work in Google AdWords and SEO?
17:03 MoC Award winner Ben Strong asks: I have a FB account, group, & "fan page" for our office at work. I need to clean it up and want to just have a fan page. Talk to chel.
18:30 From the linkedin group - John asks: mobile app and browser extension permissions
20:00 Chris continues checking out Empire Avenue
21:44 Upcoming Events: Blogworld Expo NY - MOC20 and MOC50 discount codes, Profs B2B
22:04 Question of the Week: Have you set up Facebook Insights? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A Special Interview with Author Steven Pressfield and Ishita Gupta!
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Show length 21:02
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00:43 Ishita Gupta works on The Domino Project, a series of books and the next step in the evolution of publishing. She also works on a number of projects with Seth Godin, whose book “Poke the Box” was the first book in The Domino Project. Steven Pressfield is the author of “Do the Work”, the recently released second book in The Domino Project. His previous books include “The Legend of Bagger Vance”, made into the 2001 movie with Will Smith, Matt Damon and Chalize Theron and “Gates of Fire”, regarded as one of the best books on the Battle of Thermopolyae.
01:25 What is the Domino Project?
02:27 How are books selected for the Domino Project? Is it open to novels?
08:31 What is The Resistance?
09:46 Fighting the Inner Critic
10:41 How Screenwriters Pitch
12:05 Getting out of the Belly of the Beast
15:07 How successful is the Domino Project and What Comes Next?
20:24 Upcoming Events: Help Veterans that served in Iraq and Afghanistan by donating to the Run to Home Base
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Facebook Insights, Empire Avenue, and BlogWorld Expo! All this and more…
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Show length 23:10
Brought to you by our sponsor:
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01:16 Facebook Insights
03:30 Steve asks about closed Facebook Groups - is there any Google juice there?
05:08 What's the model behind Empire Avenue?
09:58 Microsoft Acquires Skype, AOL puts $50M into Patch - can micro content succeed?
12:17 From the linkedin group - Daniel asks about where to find music for projects - AudioJungle.net, Matthew Ebel, Alex asks about sharing widgets, anyone using SMS micro payments?
18:40 Run to Home Base our listeners suck, except for Charles from Prague, Danielle from Edinburgh, MoC Award Winner Ryan Holota. Hollywood Steve provides counsel.
20:24 Upcoming Events: Blogworld Expo NY - MOC20 and MOC50 discount codes, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
22:04 Question of the Week: Have you set up Facebook Insights? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About URL Structure, Turks, and Like Gating! All this and more…
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Show length 20:21
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00:53 A bunch of people sent us this QR Resume
01:58 Mark has some URL questions: Can he use long URLs? Should he get rid of the extensions? Is copy and paste going to run afowl of Panda?
05:30 Using the Amazon Turk for copywriting
06:54 From the linkedin discussion group - Image Ads vs. Text ads in Google AdWords
09:35 What's the latest in Google Analytics?
10:37 Daniel Johnson, Jr. asking about reducing outbound links in a WordPress blog, check out the Search & Replace plugin
11:30 Facebook "Like Gating", Facebook email?
13:50 Chris' Premium Content Testing Results
17:20 Upcoming Events Profs B2B, John back for a second year of Run to Home Base - Please Donate!
17:50 John's 7 minute Video Project for Run to Home Base
19:19 Question of the Week: Are you into Like Gating? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Seoul, Minor Holidays and QR Codes! All this and more…
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Show length 25:31
Brought to you by our sponsor:
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00:27 Chris returns from Seoul to the Coffee Shop - Photos from Seoul
05:41 More thoughts on TV and Hollywood Steve on Digital Product Placement, TED Talk by Deb Roy on language processing.
08:43 Voicemail bin - John Blue on Minor Holidays (i.e. St. Pats or April Fools), Rev. Kenn Blanchard on Blogger Market Saturation, Carmen asks about Video for Mobile
18:20 Did you like Darth Passat? Check out Little Thor
19:01 From the linkedin discussion group - QR code on a resume? How about on your business card - iNing. Error correcting QR codes. Thanks to the ban hammer weilders.
22:12 We get some habenero popcorn!
22:44 Upcoming Events BlogWorld East, 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
23:56 Question of the Week: What are you doing with QR codes? Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About The Future of TV and more with Mike Proulx and D.J. Capobianco of Hill Holliday! All this and more…
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Show length 26:10
Brought to you by our sponsor:
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GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more. Enjoy free shipping on ALL products and other exclusive offers at www.GOpromos.com/coffee today!
01:42 Mike Proulx and DJ Capobianco of Hill Holliday, talk about what's next with TV
02:57 Portability and the second screen
04:40 How does this affect advertisers?
09:15 Social Media as Content - Jimmy Fallon Video
12:03 The Future of TV Event
17:20 Changes in TV watching behavior
17:49 Cutting the Cord
22:30 Why there won't be bulk buys of UGC video
24:37 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
24:58 Question of the Week: Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About iAds, Android, new metrics and more with Mike Proulx and D.J. Capobianco of Hill Holliday! All this and more…
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Show length 17:55
Brought to you by our sponsor:
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GOpromos - Custom promotional products at incredibly low prices! Custom Pens, Water Bottles and of course - Coffee Mugs, and more. Enjoy free shipping on ALL products and other exclusive offers at www.GOpromos.com/coffee today!
01:25 Intro to Hill Holliday, Mike Proulx and DJ Capobianco
01:50 DJ talks about being a launch partner with Apple
07:20 Putting the user experience first
09:07 Growth of the Android platform, going cross platform
12:50 Utililty and experience
13:45 What's in the new measurement toolkit?
16:41 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
24:07 Question of the Week: Why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Epsilon, Google +1! All this and more…
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Show length 25:49
Brought to you by our sponsor:
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01:36Epsilon Data Breach
07:43 Voicemail - Daniel Johnson, Jr. on Wordpress, Brian the Magician! on Houdini, John Blue on Dressing for Virtual Events
11:10 Dave asks about Google +1, Google Body Browser link via Edward Boches on twitter
13:32 The LinkedIn Group - Danny asks - Is Third-Party Security Validation (like Trust-e) worth the investment? , Is the -1$ as effective in B2B? Small business financial management tools?
22:49 David Meerman Scott sends over a photo of him with Julie from Brisbane, Australia
22:58 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
24:07 Question of the Week – What's your compromise high score? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System – 300+ free minutes, no contracts, and instant setup for as little as $9.95/mo.
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Paul Gillin and Eric Schwartzman. We talk to them about their new book Social Marketing to the Business Customer.
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Show length 37:12
Sponsored by:
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and
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01:25 The difference between B2B and B2C
05:58 The 7 Ways to use social media
08:40 How to choose the right project for Social Media
12:03 What's the biggest mistake companies make on the Social Media front?
17:50 Where to start with the Big 4
22:20 Talk about ROI - What's the ROI of bringing your wife flowers on your anniversary. What's the impact if you don't?
32:39 Twitter for lead generation, and going Beyond Analytics
35:50 Continue the discussion at B2BSocialMediaBook.com, and Eric's B2B Social Media Bootcamp at Hyatt Regency Chicago, May 16th
Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About iPad 2, Domain Names, and Privacy! All this and more…
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Show length 25:29
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:43 Chris goes for iPad 2, Multi-gesture iPad Hack
04:13 Voicemail - Daniel Johnson, Jr. on acquiring domain names
08:55 Zoominfo says Business information is not private
11:26 The LinkedIn Group - Al notices 3rd Party Opt-in Mailings Crashing, the value of serialized content, check out the book list.
16:30 The app is working again, thanks Dave from MiSys.
16:45 LinkedIn - When a Manufacturer's Website Angers a Distributor, Danny asks about what to collect on sign in forms
23:46 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base - Please Donate!
24:20 Question of the Week – How much data are you collect vs. using? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Virtual Trade Shows, Movie Marketing, and Ban Hammers! All this and more…
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Show length 22:52
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
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00:43 Virtual Trade Shows
03:27 Voicemail - Short term marketing campaigns for movies, plug for Lemonade Detroit and @sspignese
10:29 The LinkedIn Group - What is a ban hammer? Google Site Search, hosting options. John has no clue how to do basic math.
20:41 Upcoming Events 140 NYC in June, Profs B2B, John back for a second year of Run to Home Base
21:28 Question of the Week – How do you get unstuck on marketing projects? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Premium Content, Copywriting and PPC! All this and more…
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Show length 22:57
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing - and at the Profs Virtual Show this week
and
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01:09 Chris' Premium Content Test
04:52 Mark asks about Ski Lettings and SEO, and more on the Google Panda Update
07:46 From the LinkedIn Group - Greg D. Job Posting in Burlington, VT, The Marketing Over Coffee Awards have shipped, thanks to the Awards Sponsor GoPromos.com
08:02 Copywriting question from Ethan, check out Copyblogger
10:57 Spam Watch! WoW Phishing and Get Rich Quick Voicemail!
11:47 From linkedin - managing your own email newsletter, how to get images through in email
17:07 Where to start with PPC?
21:29 Upcoming Events 140 NYC in June, Profs B2B
21:56 Question of the Week – What are your pay per click 101 resources? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About Facebook Pages, Google Hammers Duplicate Content, iPad 2! All this and more…
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Show length 24:04
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:47 Chris on Fox News covering Facebook Updates
05:55 Google Cleanup - Dropping the hammer on duplicate content
07:45 Apple Announcements Today - iPad 2, Thunderbolt Specs 5GB/sec, up to 100GB
11:11 From the LinkedIn Group - Tim Street covering SXSW, WordPress Plugins to build a mailing list, LinkedIn PPC ads, Shoemoney's video on Facebook Ads, Video Cameras - Vixia Sample
20:45 From MBP Penthouse announces its launch of PENTHOUSE 3D
22:44 Upcoming Events 140 NYC in June, Profs B2B
24:26 Question of the Week – Will you go iPad2? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris.
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Markco. We talk with him about his internet marketing and eBook for World of Warcraft
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Show length 28:36
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
01:16 Interview with Markco (aka Chris) on internet marketing of WoW Gamer Resources
01:55 Financial sucess through gaming
03:40 Where's the value?
05:15 What pushes customers beyond the free materials over the pay wall?
06:30 How to market to your community
09:10 The Game World Economy, and getting off the treadmill
12:31 When to outsource
13:54 Manipulating the WoW economy with common sense economics
16:20 Moving WoW theory into the real world
18:40 Dealing with the commoditization of attention
21:06 Managing the online community
22:46 Where to start?
25:10 What's next on the roadmap?
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn:
About The 2011 Marketing Over Coffee Awards Honorees, Tweets for SEO impact, and Great Linkbait Campaigns! All this and more…
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Show length 25:24
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:45 Why haven't you called the comment line?
01:03 Sean Z. offers a case study on the challenges of selling into foodservice
02:02 Individual Tweets generating SEO Impact
04:03 Marketing VOX - Too many posts can lead to Facebook "Unlikes" but in a related story "Unlikes" are not an idicator of willingness to purchase
06:15 From the LinkedIn Group - How to run a focus group - Gibson Marketing, Brand Savant, Evernote
12:52 WSJ reporting Smaller, Cheaper iPhones and an update and switch to free for Mobile Me.
13:45 www.kennblanchard.com doing some site cleanup with website grader
14:04 Past show on promoting events, Matt Cutts in the New York Times on Content Farms, Great link bait campaign idea from Daily Blogger
17:25 The 25th Annual MOC Awards winners are:
Best Book - Simon Sinek's "Start With Why"
Best Campaign - Alure Home Improvements
Best Marketer - Ryan Holota
Best Product - Toll Free Freedom Virtual Phone System
Best Publication - Ann Handley, MarketingProfs
Best Campaign to Win a Marketing Over Coffee Award - Quintal and Donnelly's "The Book on Social Media Marketing"
Entrepreneur of the Year - C.C. Chapman
Smartest Man in the World - Saul ColtThanks to GoPromos.com for stepping up to sponsor the awards.
21:05 Green Lantern Action Figures, Marketing Over Coffee Action Figures
23:16 Upcoming Events - Chris in Providence for the ETC Show, then SocialFresh Tampa
24:26 Question of the Week – What's your experience with focus groups? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About The Superbowl, Near Field Communications, WordPress plugins you can't live without! All this and more…
Direct Link to File
Show length 26:16
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
01:02 Near Field Communications will be here soon
02:02 Superbowl Ads: Darth Passat (and Outtakes), Profs Measures the Buzz
02:54 Chicago Mike asks about Groupon and holds the first MoC listening event!
03:39 Kenneth Cole sets its brand aflame, Scott Monty makes the call
05:38 Doritos, Android Thumbs? Jaffe Round Up
06:37 Daniel asks about WordPress plugins you can't live without
09:57 Matt asks how you measure social media success - setting up Goals in Google Analytics
11:53 Another Matt finds KFC QR Codes in the wild
12:37 Martin asks how to get a publisher to pay attention to you - check out past interview with David Meerman Scott
15:27 Katie asks about good social media conferences in the US - our conference in a box is the best
17:40 Michael asks about Marketing to Restaurant Owners and Operators
24:10 Wizard Magazine Folds
24:20 Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards. Chris at SocialFresh Tampa
25:19 Question of the Week – Is it worth it to burn down your brand? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with Greg Verdino. We talk with him about his book MicroMarketing.
Direct Link to File
Show length 32:56
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:38 Powered Acquired Last Month
02:30 The 7 Shifts from Mass Marketing to MicroMarketing, and how a goatee and funky glasses let you see the future
10:02 Can large agencies move fast enough to take advantage of the sea change? Real time campaigns such as Old Spice
16:51 How does MicroMarketing align with other big concepts outside advertising?
20:11 Dealing with the "poverty of attention", buying awareness is not enough. Be remarkable.
28:50 Remarkable stuff: Samsung SSD Video and Natasha Westcoat.
Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards.
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About How to Melt Snow, How to Clean Up an Old Email List, and QR Codes! All this and more…
Direct Link to File
Show length 23:05
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
01:00 John and Chris bemoan the snow and old school podcasting
03:25 The Marketing Over Coffee LinkedIn Group is still rolling - How to clean up a dead email list?
09:18 Voicemail - Brian the Magician asks about RSS Feed Aggreagators - Any SEO juice there?
11:14 Redskins successful Foursquare Campaign
12:27 Adobe CS Live
13:16 QR Codes in Marketing Materials
14:47 Favorite SEO Tips for Bloggers - balanced inbound traffic
20:40 Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! GoPromos.com has stepped up to sponsor the awards. Chris at NEDMA and SocialFresh Tampa
22:09 Question of the Week –How do you clean up a dead email list? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About HTML Email Design, Twitter RT Tracking, Increasing Webinar Attendence! All this and more…
Direct Link to File
Show length 22:20
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 16 Ways to Integrate Social and Email Marketing
and
Toll Free Freedom Virtual Phone System – 200+ free minutes, no contracts, and instant setup for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
01:20 The Marketing Over Coffee LinkedIn Group is still rolling - HTML Email Design
05:31 John Blue sends in an article on some killer Direct Marketing in Forbes Magazine
06:02 Michael P. asks about Twitter RT tools - check TweetReach
06:43 Mac App Store, Verizon iPhone are both "Old" News
08:20 Chicago Mike Reports on Illinois possibly forcing Amazon to close affiliate program
09:33 How to increase your webinar audience
12:30 Does Refer-a-Friend work?
16:07 Kiva Continues! Robert Rodriguez Home Repair in the Great State of Texas - Strifeistan, Africa and now the Great State of Texas!
17:15 Sample MindMap posted at John's Blog, Chris likes MindNode
17:40 Upcoming Events - The 25th Annual MOC Awards! Time to vote for the Marketing Over Coffee Awards! Slavik has stepped up to sponsor the awards. Chris at NEDMA and SocialFresh Tampa
21:08 Question of the Week –Are you using any Twitter RT tracking tools? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About Mindmaps, Line of Sight Net Income Framework and Big Brother! All this and more…
Direct Link to File
Show length 24:58
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Check out their 50 Ways to Build your Email List
and
Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:57 The Marketing Over Coffee LinkedIn Group is still rolling - Mindmaps - FreeMind vs. MindManager? iThoughts HD on the iPad. Chris uses an AidaCase bluetooth keyboard, John recommends the Griffin Loop and a stylus. Otter Case looks good.
07:32 Line of Sight Net Income Framework and Marketing
16:34 StumbleUpon now driving more traffic than Facebook
19:25 Last chance to nominate for the Marketing Over Coffee Awards
21:12 Microsoft Kinect can "see" you - A tweet from TheJamesMaxwell
23:17 Upcoming Events - The 25th Annual MOC Awards! Send in your nominations now via the nomination form.
24:08 Question of the Week –Why don't you share your Google Custom Analytics Reports with us? And why haven't you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About Marketing Automation, BMWAG, Sharing Google Analytics Reports! All this and more…
Direct Link to File
Show length 24:57
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List
and
Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
01:14 The Marketing Over Coffee LinkedIn Group is still rolling - Marketing Automation a hot topic this week.
08:28 Delicious not dead yet., it's a good time to do a backup.
11:25 MBP - Online Ads beat out newspapers for the first time, New facebook features posted for a short while
12:49 Rev. Kenn www.blackmanwithagun.com has a bunch of properties (www.urbanshooterpodcast.com www.zombiestrike.us www.itwm.orgwww.kennblanchard.com) and is looking for some guidance.
21:03 Upcoming Events - The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Nominations still open then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!
21:47 Sharing custom reports from Google Analytics
23:15 Question of the Week –What custom reports do you want to share? And why haven't you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About Hacking Klout and LinkedIn, Pop-Ups and Holiday Parties! All this and more…
Direct Link to File
Show length 28:21
Brought to you by our sponsors:
Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List
and
Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
00:57 The Marketing Over Coffee LinkedIn Group is still rolling
01:24 Dreamforce last week in San Francisco
02:58 SearchEngineLand reporting on social web impacting search results
05:58 Reports of smaller iPads with Dual Cameras for Facetime and Frankenphone update!
06:42 MegaTweetup at NERD Boston Tonight
07:34 What do you think about dailys? We prefer tagging (i.e. #the5)
11:48 Gaming Klout from Raakmedia
13:20 Upcoming Events - The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open 'til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!
13:50 Chris playing with WPSuperPopUp
16:25 Hack to get video on LinkedIn
24:38 Why you should buy Amazon Gift Cards for your co-workers
27:26 Question of the Week –Tell us about embarrassing work gifts and holiday parties, and why haven't you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About Shopping Cart Abandonment, Nexus S vs. iPhone, iPad Apps! All this and more…
Direct Link to File
Show length 28:51
Brought to you by our sponsors:
Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
and
Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List
00:50 Be lazy and do you Top 10 Yearly Reviews, Gift Ideas and other lame stuff
02:20 In the Marketing Over Coffee LinkedIn Group Doug has offered to compile the daily use apps, John asks about Shopping Cart Abandonment and Google Analytics Event Tracking
05:22 Tim asks about changing addresses for a business in Google Places, John asks about Klout Score Tools, Danny asks about Facebook Poster
07:12 John's Frankenphone is on its last legs, when will we see a CDMA iPhone? Where should he go after Palm Desktop? Nexus S and the Cloud?
12:30 Voicemail - Daniel Johnson Jr. asks about slideshare
15:44 What should you use to schedule tweets?
16:46 Mitch talks about great iPad apps, I can vouch for nightstand and lifelike clock, iThoughts HD, Kindle, and thumbs up for the Angry Birds Advent Calendar. Chris can't live without Evernote, likes Mobile RSS, and Flipboard
21:30 What was your biggest paradigm shift?
24:01 Upcoming Events - C.C. Chapman book signing in Boston on Friday. The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open 'til Dec. 15th then voting begins! The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!
25:25 John's Holiday Advice: Krinner's Christmas Tree Stand and Sherlock from the BBC
27:50 Question of the Week –What are you doing about shopping cart abandonment, and why haven't you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn :
About Black Friday, link building and the Marketing Over Coffee Awards! All this and more…
Direct Link to File
Show length 25:26
Brought to you by our sponsors:
Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo. Try it out on the MOC Comment Line: (888) 323-2771
and
Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List
00:43 Black Friday looking good, spending up. CyberMonday doesn't really exist (and is still to come), what do the numbers really say?
04:46 iTunes connect shut down from Dec. 23 to 29 - if you make a price changes your app will be unavailable for purchase
05:16 Annie sends a link on how to build Google Analytics URLs, and still lots of action in the LinkedIn Group - trailing slashes and link building.
10:46 Academic research - why $246,457 is less than $246,000 - houses sell for more with precise pricing (unless the buyer is smart)
12:28 Using OpenX as an ad management system, and ClickBank for selling eBooks
15:22 Contributing editor John Blue points out a Fast Company Article on The Future of Advertising
15:44 Upcoming Events - The 25th Annual MOC Awards! Send in your nominations now via the nomination form. Open for sponsorship too. Nomination open 'til Dec. 15th then voting begins!
19:26 How to autofollow while Tweep.ml is down
21:12 Analysis of how Klout scores fall on a scattergram
23:24 The Marketing Over Coffee Android App Now Available! Anyone buying the app gets early access to the holiday episode!
24:08 Question of the Week – Why haven't you nominated anyone for a Marketing Over Coffee award? And, why haven’t you bought the MOC app from iTunes yet? Or The Marketing Over Coffee T-Shirt (and limited edition Beantown Version)
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee:
A special conversation with C.C. Chapman. We talk with him about his new book Content Rules.
Direct Link to File
Show length 22:11
Sponsored by:
Blue Sky Factory - check out the new eMail eBook
and
TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
00:44 Content Rules hits the shelves November 30th
01:56 Written with Ann Handley of MarketingProfs
03:15 The importance of the publishing schedule
06:05 Stoking the campfire
07:34 "Feed the Beast" the challenge of keeping it going
09:02 Treating your FAQ as a content farm, not a burden
11:08 What to write about when you have nothing to write about.
12:50 Using a human voice
14:58 Bulk discounts through 1-800-CEO-READS
15:47 Marketing the book
17:50 On Digital Dads, Do You Know Clarence, and Managing the Gray
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
Note: This episode is being released a month early as a bonus for all of our iTunes and Android App customers. Thanks for supporting the show!
In this Marketing Over Coffee:
A special conversation with Sal Ferro and John Doyle of Alure Homes. We talk with them about marketing and their involvement with Extreme Makeover Home Edition.
Direct Link to File
Show length 32:20
Sponsored by:
Blue Sky Factory - check out the new eMail eBook
and
TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main menu greeting, multiple extensions, plus email and text message notification of voicemail all for as little as $9.95/mo
00:22 Intro and John discloses bias and covers why EMHE is the best show on TV now
02:34 Check out Butch's Interview with Sal - excellent stuff
03:07 How they get started with the first build?
07:35 What goes into selecting a project to work on?
09:10 The secret for cracking through the $20 million barrier through marketing and social media
13:00 Has building a house in 4 days changed the way you work on regular customers?
17:10 Eliminating risk as customer service
20:55 Going the extra mile after the sale
23:48 What unexpected benefits did you realize from EMHE?
26:46 What's coming up in 2011?
Check us out on LinkedIn: John and Chris. Digg Marketing Over Coffee
Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts
Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
In this Marketing Over Coffee learn : About Facebook Messages, Google Local, Eyetracking and Heatmaps! All this and more… Direct Link to File Show length 26:59 Brought to you by our sponsors: Toll Free Freedom Virtual PBX – Great for small businesses and marketing campaigns. Get your own toll free number, a main menu greeting, [...]
In this Marketing Over Coffee learn : About WordPress Verticals, Political Ads, and SEO tools! All this and more… Direct Link to File Show length 25:16 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List and Toll Free Freedom Virtual [...]
In this Marketing Over Coffee learn : About Weighted Sort, Macbook Air, Return of Twitter Coach! All this and more… Direct Link to File Show length 25:18 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List and Toll Free Freedom [...]
In this Marketing Over Coffee learn : About SuperCookies,Backsolving Facebook and QR Codes! All this and more… Direct Link to File Show length 26:09 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List and Toll Free Freedom Virtual PBX – [...]
In this Marketing Over Coffee learn : About TV, Appending Info, and the New Facebook Groups! All this and more… Direct Link to File Show length 27:28 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List and Toll Free Freedom [...]
In this Marketing Over Coffee: Live from Podcamp Boston 5! Disclaimer: If your looking for the regular show, check out last week or next week. This is live at podcamp so the audio is a bit weak in points and it's not as tight as a normal episode, but if that doesn't scare you away [...]
In this Marketing Over Coffee learn : About Google SEO, Kindle for the Web, Podcamp ! All this and more… Direct Link to File Show length 22:35 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List and Toll Free Freedom [...]
In this Marketing Over Coffee learn : Why Google Instant Just Won't Quit, Twitter Virus, and the latest Marketing Books! All this and more… Direct Link to File Show length 22:58 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Sends 50 Ways to Build your Email List [...]
In this Marketing Over Coffee learn : About Google Instant Again, A/B Testing, Blacklists! All this and more… Direct Link to File Show length 25:09 Brought to you by our sponsors: Blue Sky Factory – Our Email Provider of Choice – Recent Mailing to the MOC List 50 Ways to Build your Email List and [...]
In this Marketing Over Coffee learn : About Google Instant, and some other stuff! All this and more... Direct Link to File Show length 19:02 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List and Toll Free Freedom Virtual [...]
In this Marketing Over Coffee learn : About tracking Twitter traffic, Google Sitemaps, and Gmail Priority Inbox! All this and more... Direct Link to File Show length 22:09 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook Ultimate Guide to Email and Toll Free Freedom Virtual PBX - Great [...]
In this Marketing Over Coffee learn : About Yet again Twitter, why you have no Klout, Magazine format for Blogs! All this and more... Direct Link to File Show length 20:06 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List [...]
In this Marketing Over Coffee learn : About 10-2-5, Affiliates, Gray Hat Conference, and Fat Smokers! All this and more... Direct Link to File Show length 23:47 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - Ultimate Guide to Email and Toll Free Freedom Virtual PBX - Great for [...]
In this Marketing Over Coffee learn : About Infographics, Facebook Social Graph API, Mobile Search! All this and more... Direct Link to File Show length 26:04 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - Now with Facebook Connect! (and iPad App on the way) and Toll Free [...]
The following is a guest post by Jim Kukral on the basics of finding affiliate programs. How Do You Find Quality Affiliate Programs? Whether you're just starting out as an affiliate, or you're a master affiliate marketer, it's important that you know both how to find good programs to promote, and how to stay away [...]
In this Marketing Over Coffee learn : About Infographics, Twitter, Duplicate Content, Twitter! All this and more... Direct Link to File Show length 22:21 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - 21st Century Email Marketing Webinar and testing Adobe Captivate and Toll Free Freedom Virtual PBX - [...]
In this Marketing Over Coffee learn : About Google Analytics Update, Old Spice, Inbound Links! All this and more... Direct Link to File Show length 25:43 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List, and 21st Century Email [...]
In this Marketing Over Coffee learn : About Twitter API Calls, LinkedIn Group, Buying Inbound Links! All this and more... Direct Link to File Show length 19:54 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List and Toll Free [...]
In this Marketing Over Coffee learn : About Twitter API Calls, LinkedIn Group, Buying Inbound Links! All this and more... Direct Link to File Show length 19:54 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List and Toll Free [...]
John and Chris both have end of quarter madness this week, so the audio version of Marketing Over Coffee is taking a breather. That said, the LinkedIn group is ramping up! Read the rules below and then join up. What's in the group: We're starting to put stuff like Question of the Week in there [...]
In this Marketing Over Coffee learn : About WordPress 3, iPhone 4, Chatter! All this and more... Direct Link to File Show length 25:31 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice - New eBook 50 Ways to Build your Email List and Toll Free Freedom Virtual PBX [...]
In this Marketing Over Coffee learn : About Twitter Places, Optimized Landing Pages, Tool List! All this and more... Direct Link to File Show length 25:53 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing campaigns. [...]
In this Marketing Over Coffee learn : About SocialSync, iPhone 4, Inbound Links and Influence! All this and more... Direct Link to File Show length 24:11 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing campaigns. [...]
In this Marketing Over Coffee: A special conversation with Jeffrey Bussgang of Flybridge. We talk about his book "Mastering the VC Game" Direct Link to File Show length 26:37 Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own [...]
In this Marketing Over Coffee learn : About the iPad, Forklifts, and how Geography affects SERPs! All this and more... Direct Link to File Show length 21:24 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing [...]
In this Marketing Over Coffee learn : About Selling Snake Oil to Laggards, Google Webmaster Tools, and the Trade Show Floor! All this and more... Direct Link to File Show length 26:31 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great [...]
In this Marketing Over Coffee: A special conversation with Joseph Jaffe. We talk about his book "Flip the Funnel" Direct Link to File Show length 37:42 Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, [...]
In this Marketing Over Coffee learn : About MarketingProfs B2B, Integration, and the Best Show Collateral! All this and more... Direct Link to File Show length 23:10 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing [...]
In this Marketing Over Coffee learn : About Twitter Stats, Facebook Land Grab, and Knives! All this and more... Direct Link to File Show length 24:09 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing campaigns. [...]
In this Marketing Over Coffee learn : About Load Time, Facebook Ads and Travel Hacks! All this and more... Direct Link to File Show length 24:49 Brought to you by our sponsors: Blue Sky Factory - Our Email Provider of Choice and Toll Free Freedom Virtual PBX - Great for small businesses and marketing campaigns. [...]
With recent discussions about Google taking Page Speed into account for search rankings, we thought this very, very short little video on how to tell what's slow on your web site might be helpful. Click here for a much bigger version. Make it go faster! Get your coffee delivered! Sign up for the Marketing Over [...]
In this Marketing Over Coffee learn : About Cloaking Scam, Promoted Tweets, Show Follow Up! All this and more... Direct Link to File Show length 25:04 Brought to you by our sponsors: Blue Sky Factory - Webinar Today!
and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main [...]
In this Marketing Over Coffee learn : About The iPad, 3 Trade Show Tactics, OPML! All this and more... Direct Link to File Show length 22:11 Brought to you by our sponsors: Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll [...]
In this Marketing Over Coffee learn : About Analytics, Pitching Social Media, and the iPad! All this and more... Direct Link to File Show length 22:11 Brought to you by our sponsors Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll [...]
In this Marketing Over Coffee learn : About CRM, Twitter Banned Apps, the Marketing Over Coffee iPhone App! All this and more... Direct Link to File Show length 23:07 Brought to you by our sponsors Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get [...]
In this Marketing Over Coffee learn : About Sales, St. Patrick, and the Hive Award Winning MOC! All this and more... Direct Link to File Show length 29:41 Brought to you by our sponsors Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your [...]
In this Marketing Over Coffee: A special conversation with Simon Sinek. We talk about his book: Start with Why Direct Link to File Show length 27:13 Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free number, a main [...]
In this Marketing Over Coffee learn : About Self Help, PPC, and Buddy Press! All this and more... Direct Link to File Show length 24:47 Brought to you by our sponsors Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. You get your own toll free [...]
We got wind that BuddyPress was now available for all Wordpress installs, so we're testing it out here. Please excuse if the Marketing Over Coffee blog looks badly broken for a couple of days while we kick the tires. The RSS feeds and iTunes feeds should remain just fine. Please feel free to test out the [...]
In this Marketing Over Coffee learn : About Our Free Email eBook, Twitter Power Video and a Ton of Other Stuff! All this and more... Direct Link to File Show length 21:33 Brought to you by our sponsors Blue Sky Factory - check out the new eMail eBook and TollFreeFreedom.com's Virtual PBX that’s great for small businesses and marketing campaigns. [...]
In this Marketing Over Coffee learn : About More Google Buzz, Pay Per Click and Spinners! All this and more... Direct Link to File Show length 20:38 Brought to you by our sponsors Blue Sky Factory and TollFreeFreedom.com offers a toll free virtual PBX that's great for small businesses and marketing campaigns. You get your own toll [...]
In this Marketing Over Coffee learn : About Google Buzz, Facebook Project Titan, and the Marketing Over Coffee Award Winners! All this and more... Direct Link to File Show length 17:56 Brought to you by our sponsors Blue Sky Factory and Communication Freedom (Hosted and Virtual PBX, T1/Broadband, Dedicated hosting, Carbonite and more) 00:46 Google Buzz including GeoTargeting, [...]
In this Marketing Over Coffee learn : About SEO that works, Troll Patrol, and the Apple iPad! All this and more... Direct Link to File Show length 25:09 Brought to you by our sponsor Blue Sky Factory 00:47 What really works in SEO - SEOMoz.org survey on what really works 06:02 SocialMedia Breakfast / LaunchCamp - the punchline is: [...]
In this Marketing Over Coffee: Now with more Seth Godin! We talk about his new book: Linchpin Direct Link to File Show length 23:30 Brought to you by our sponsor Blue Sky Factory 00:52 What's Linchpin about? 02:30 How do entreprenuerial linchpins fit in to large organizations? 05:40 Who are the artists? 06:55 Can you get beyond Dunbar's Number? Gary V. [...]
In this Marketing Over Coffee learn : About Google Intelligence, Foursquare, and Great Marketing Books! All this and more... Direct Link to File Show length 23:56 Brought to you by our sponsor Blue Sky Factory 00:30 Google Watch - Blogs in Google Local, Virtual Billboards, Event Tracking, optimizing lead forms, Intelligence Beta 08:04 Paul asks what we think about [...]
Newsletter #3 is out on the blog, which means that subscribers to the Marketing Over Coffee newsletter should be getting newsletter #4 in their inboxes shortly.
Marketing Over Coffee Winter Newsletter Lest we be accused of being complete and total Scrooges, we've got four things for you in the holiday edition of the newsletter, none of [...]
In this Marketing Over Coffee learn : About Google Adwords PPC Lead Forms, How the Brain Sees Webpages, and Twitter Tools! All this and more... Direct Link to File Show length 24:12 Brought to you by our sponsor Blue Sky Factory 00:30 Should you use frames? Check out iFrames 03:30 Google Adwords PPC lead forms in ads is hot. [...]
In this Marketing Over Coffee learn : About Facebook for Lead Generation, SEO, Google Analytics! All this and more... Direct Link to File Show length 23:28 Brought to you by our sponsor Blue Sky Factory 01:36 Facebook and Lead Gen - 350 Million user accounts, Static FBML, MOC Facebook fan page 05:07 Cheril had a question about MOC 12 [...]
In this Marketing Over Coffee: Happy Holidays! All this and more... Direct Link to File Show length 10:30 It's the year end special! We clean up all the crap lying around the studio and call it a show! No claymation here, just audio gags! Special thanks to Ron Ploof for narration (buy his book)! Check us out on LinkedIn: [...]
Looking for some easy juice and content for your year-end blogging? Make a top 10 list of the best posts for the year as found in your Google Analytics traffic stats. (you are using Google Analytics, yes?) Here's how. Start a new blog post, obviously. Go into Analytics. Choose Content > Top Content.
Select your date range to [...]
In this Marketing Over Coffee: With the holidays upon us we've decided to send out this week's show a day early so you can take it on your travels. This week, a special interview with Ron Ploof, Author of Read this First Direct Link to File Show length 32:22 Brought to you by our sponsor Blue Sky Factory 00:49 [...]
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In this Marketing Over Coffee learn : About Google Indexing Tweets, Hosting Viral Video and Chicago Mike! All this and more... Direct Link to File Show length 21:13 Brought to you by our sponsor Blue Sky Factory 00:45 Jon Writes about the virtue of subscribing to a podcast via email 02:20 MOC Newsletter #3 Drops with the Directory and [...]