NWFA Real Answers: Recent Episodes
National Wood Flooring Association
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Michael Martin and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.
In the first installment of our new Emerging Leaders mini-series, NWFA CEO Stephanie Owen sits down with Alex Hamilton of Grain Design Flooring and his guest, 2026 Wood Floor of the Year winner Matthew Szyszka of Floor Master Company.
Together, they discuss developing creativity and vision, learning from mentors, what's next for the future of their careers, and more.
The Emerging Leaders mini-series joins the NWFA Real Answers Podcast every other month, bringing fresh perspectives and conversations with the next generation of industry leaders.
Chris Zizza and Stephanie Owen sit down with a group of NWFA regional instructors at this year's Expo for a wide-ranging conversation about boosting your career, using social media effectively, growing your brand, and more.
Oliver Barajas of Bridgebay Flooring joins the podcast to share his journey in the hardwood flooring industry and what drew him to the NWFA. Oliver opens up about his experience as a member of the NWFA Emerging Leaders Council, the value of finding a niche that fits your strengths, and the lessons he's picked up along the way. As one of the council's most active voices, Oliver has played a key role in recruiting new NWFA members and expanding the Emerging Leaders' reach across the industry. Whether you're just starting out or looking to sharpen your focus, Oliver's perspective on building a career with purpose is one you won't want to miss.
Recorded at the recent 2026 NWFA Expo, Dana Cole from the Hardwood Federation and Jesse Joyce from Middle Tennessee Lumber join the NWFA Real Answers Podcast to discuss the Hardwood Federation's impact and updates on pending legislation that supports our industry.
NWFA President & CEO Stephanie Owen and Chris Zizza talk with Katie Magoon of People Solutions Center about the common roadblocks that keep wood flooring businesses from reaching their full potential. Learn practical processes to implement, how AI can streamline your operations, the importance of role clarity, building trust with your team, and the key differences between coaching and managing. Packed with actionable insights to boost profitability.
Reid Lambright, president of Lambright Flooring and chair of NWFA’s Emerging Leaders Council, joins Stephanie Owen and Chris Zizza to share his experiences with the council and why building relationships in the industry is key to growing a successful business. He reflects on how connecting with peers and leaders has shaped his journey and opened new opportunities. They also highlight the upcoming Emerging Leaders Panel Discussion and Reception on Wednesday, October 15 at NWFA’s Fall Leadership Summit.
Chris Moran of Pennsylvania Lumbermens Mutual Insurance Company joins Stephanie Owen and Chris Zizza to talk about what to look for when choosing insurance for your hardwood flooring business. He highlights common hazards contractors and manufacturers often overlook, including fire and weather-related risks. The discussion offers practical guidance to help business owners protect their operations and prepare for unexpected challenges.
Stephanie Owen and Chris Zizza are joined by Doug Howard of Growth Team Strategies and Jon Czeranna, co-owner of Wit & Craft and creator of the Brand Lab, to preview the Real Answers Small Business Workshop on October 16. They explore branding and marketing strategies for hardwood flooring businesses, emphasizing the importance of knowing your customer, overcoming the fear of losing bids, and learning to sell on value instead of price. Jon shares a proven framework to help you position your business above the competition, communicate your worth clearly, and attract clients who respect both your work and your rates.
Chris Zizza and NWFA President & CEO Stephanie Owen are joined by Doug Howard of Growth Team Strategies and Lynette Watson of the University of Missouri Extension-Small Business Development Center to talk about running your business proactively instead of reacting to challenges. They dive into managing cash flow, knowing when to invest in equipment, hire, or expand, and how to make decisions that set your business up for long-term success. The conversation highlights practical ways to grow strategically while improving processes and profitability.
Chris Zizza and NWFA President & CEO Stephanie Owen talk with Doug Howard of Growth Team Strategies about the upcoming NWFA Leadership Development Summit on October 15-17, 2025, at Live! by Loews – Ballpark Village in St. Louis. Tailored for business owners and contractors in the hardwood flooring industry, the event features training, networking, and Master Mind breakout sessions focused on overcoming challenges, developing brand strategies, and driving growth. They discuss finding ways to improve business, refine processes, understand profit and margins, and achieve lasting success.
The annual Hardwood Fly-In to D.C. is quickly approaching! This year, we will meet in Washington D.C. from May Tuesday, 13 through Thursday, May 15, to take our story to the Hill. Please make plans to join us as we advocate for the U.S. Hardwood industry in Washington, D.C!
https://nhla.com/news/the-hardwood-federation-fly-in-2025-join-us-in-d-c-and-make-your-voice-heard/
Michael Martin and Chris Zizza chat with Ryan Jazdzewski of Jazz Custom Wood Flooring about growing a wood flooring business, the importance of networking, using credit to your advantage, good debt vs. bad debt, and more.
Michael Martin and Chris Zizza chat with Dana Cole about the outcome of the 2024 presidential election last week. Dana Cole is the Executive Director at the Hardwood Federation, a Washington, D.C.-based trade association that represents and advocates for the hardwood industry on Capitol Hill.
In this special summit wrap-up episode of the Real Answers Podcast, Chris Zizza and Michael Martin recap the highlights, insights, and impactful moments from the NWFA Leadership Development Summit. From expert presentations on marketing and business development to powerful networking opportunities, they dive into what made this event a game-changer for attendees in the wood flooring industry. Join them as they share key takeaways, memorable experiences, and actionable advice to bring back to your business.
Chris Zizza and Michael Martin chat with Steve Haren, Vice President of Strategic Initiatives at Ring Ring Marketing. Steve shares valuable insights on how to effectively run your hardwood flooring business in today’s digital age. Learn why digital marketing is crucial, how to get your business discovered by consumers, and why relying solely on referrals isn’t enough. Plus, they discuss the power of business reviews and the importance of responding to customer feedback.
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In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin chat with Steve Haren, Vice President of Strategic Initiatives at Ring Ring Marketing. Steve shares valuable insights on how to effectively run your hardwood flooring business in today’s digital age. Learn why digital marketing is crucial, how to get your business discovered by consumers, and why relying solely on referrals isn’t enough. Plus, they discuss the power of business reviews and the importance of responding to customer feedback. Don’t miss this essential guide to elevating your flooring business!
In this episode of the Real Answers Podcast, Chris Zizza and Michael Martin sit down with Chris Ruzicka, Director of Business Development at Carmody MacDonald P.C., a renowned St. Louis-based law firm. They dive into the essentials of creating a straightforward marketing plan and share practical tips on building a robust network for your wood flooring business. Whether you’re a seasoned pro or just starting out, this conversation is packed with insights to help you strengthen your business and navigate today’s market challenges.
Michael Martin and Chris Zizza sit down with Chris Friest, Director of Client Relations at Floorzap, a sponsor of the NWFA Leadership Development Summit. In this episode, they discuss how Floorzap helps small businesses streamline their operations and how the fear of adopting new technology can hold companies back. They also explore the value of attending the upcoming Leadership Summit to gain practical tools for business growth.
In this episode, Michael Martin and Chris Zizza are joined by Caleb Unruh, Director of Marketing at RW Supply + Design, a sponsor of the NWFA Leadership Development Summit. Caleb shares insights into the company’s mission, its commitment to giving back to the community, and strategies for avoiding common small business mistakes. They also discuss the importance of attending the upcoming NWFA Leadership Development Summit in October, and how it can help wood flooring professionals grow their businesses.
https://nwfa.org/nwfa-leadership-development-summit/
In this episode, Michael Martin and Chris Zizza welcome Thomas Meyer from SCORE.org. Meyer provides a sneak peek into the essential strategies and tools he will be sharing at the NWFA Small Business Summit this October. Tune in as he breaks down the importance of having an organizational chart, crafting a business plan, and how often it should be updated to keep your company on track. Meyer also shares his insights on how to create a simple, effective one-page business plan and structure your company for growth and long-term success.
Michael and Chris sit down with Lynette Watson from the Small Business Development Center (SBDC) to dive deep into the financial strategies and key skills that can make or break your wood flooring business. Lynette shares her expert insights on avoiding costly financial mistakes, the importance of reading and understanding financial balance sheets, and how effective coaching and counseling can help you operate more efficiently and sustainably. Whether you're looking to streamline your operations or outgrow your competition, this episode will give you a sneak peek into the valuable knowledge and tools that will be covered at the NWFA's Small Business Workshop this October. Don’t miss this essential conversation for anyone serious about taking their business to the next level.
Join Michael Martin and Chris Zizza as they chat with Thomas Yochim, Deputy District Director of the U.S. Small Business Administration. In this episode, they dive into essential topics like securing loans, accessing resources for starting and growing a business, the ins and outs of selling a business, and crafting a solid business plan. They also explore how the SBA supports small businesses and what to expect at this October's NWFA Small Business Workshop.
Join Michael Martin, President/CEO of NWFA, and Chris Zizza, owner of C&R Flooring, as they talk with Doug Howard of Growth Team Strategies to discuss key strategies for growing your wood flooring business in 2024 and 2025. In this episode, they dive into practical tips for success and emphasize the importance of attending this October's NWFA Small Business Workshop in Saint Louis, MO. Whether you're a seasoned professional or just starting out, this conversation will equip you with the insights you need to take your business to the next level.
Chris Zizza, Michael Martin, Steve Brattin, and Doug Howard discuss the upcoming NWFA Leadership Summit this October and guide a caller through his questions about employee staffing, compensation, organizational charts, and expenses to ensure his business remains profitable.
Chris Zizza chats with new NWFA members at the NWFA expo to share concrete steps on how to grow a hardwood flooring business.
Michael Martin and Chris Zizza provide an overview of the upcoming 2024 NWFA Expo in New Orleans. They also delve into practical tips for enhancing your business during slower periods.
Elliot Eisenberg, the Bowtie Economist, joins Michael Martin and Chris Zizza to discuss the state of the economy, labor and supply chain issues, inflation, and advice on reducing risk and staying ahead of the financial curve more.
Michael Martin and Chris Zizza chat with Dan Pratt, co-founder and CRO of Broadlume, about the importance of having a good website for your hardwood flooring business. They discuss do's, don'ts, what a good website should contain, and when is it time to update.
Michael Martin and Chris Zizza record on location at SVB Wood Floors in Kansas City. A trio of special guests joins them to discuss balancing marriage with building a successful wood flooring business.
Michael Martin and Chris Zizza chat with Dan Gorsegner of Gorsegner Brothers Hardwood Floors about the importance of following up on estimates, modern customer expectations, prioritizing customers, handling scheduling mishaps, margins, sustainable growth considerations, and more.
Michael Martin and Chris Zizza have an in-depth conversation on costs, margin, and building profitable long-term customer relationships with Sam Cobb from RW Supply+Design.
Michael Martin and Chris Zizza sit down with Sprigg Lynn from Universal Floors, to explore the ins and outs of running a thriving hardwood flooring business. They delve into the secrets of success, offering valuable insights on avoiding common pitfalls, building effective systems, optimizing cash flow, and much more. Whether you're a seasoned entrepreneur or just starting out in the industry, this podcast is your go-to resource for unlocking the keys to a prosperous hardwood flooring business.
Join Michael Martin and Chris Zizza in this episode as they share insights on finding and developing a list of necessary business contacts in your community. Discover how to leverage your network to expand your reach, save money, prepare for the unexpected, and grow your business.
Michael Martin and Chris Zizza are joined by Jonathan Benner, CFP, Financial Planner, from LPL Financial. They discuss guiding principles for your business, saving money and paying yourself first, renting versus owning your building, planning for your business versus your personal life, and more.
Michael Martin and Chris Zizza discuss gaining a renewed sense of focus in 2023, the significance of a positive attitude, making a positive impression, finding inspiration on the road, the importance of follow-ups, and other related topics.
Michael Martin and Chris Zizza share their end-of-the-year perspective on the economy, adjusting to the changing economy, setting personal goals, creating an annual personal financial statement, time management skills, plans for the Real Answers podcast in 2023, and more.
Why you should attend industry trade shows, tips to grow your business, trade show do and don'ts, and how to maximize your time.
Michael Martin and Chris Zizza discuss setting yourself up for more custom work, being more competitive in your market, creating a showroom, and taking advantage of business opportunities for 2023.
Michael Martin and Chris Zizza discuss staying busy with a potential recession looming, what to do if you see a slowdown in business, keeping a schedule, standing out from the competition, holiday-based marketing advice, remembering to read the labels, and more.
Michael Martin and Chris Zizza discuss preparing for uncertain times, planning for an economic downturn, the importance of protecting your businesses' operating cash, staying organized, identifying hidden costs, reviewing client lists, characteristics of top customers, and more.
Sergey Shlyapintokh, Sales Manager of Thermosoft, Joins Chris Zizza and Michael Martin at the 2022 NWFA Expo to discuss radiant heat and hardwood flooring installation and why you should consider offering it to your customers.
Elizabeth Baldwin, Environmental Compliance Officer for Metropolitan Hardwood Floors, discusses wood trade compliance issues, and why you should consider attending the upcoming IWPA Due Care Week, being held in St. Louis, MO on June 20-24.
https://web.nwfa.org/events/IWPADue%20Care%20Week-433/details
Michael Martin and Chris Zizza are joined by Matt Casey of Bona US to discuss the future direction of the NWFA Certified Professionals program, the importance of being certified, separating yourself from competition, and more.
Elliot Eisenberg, the Bowtie Economist, joins Chris Zizza just before his keynote presentation at the 2022 NWFA Expo Opening Session to discuss the state of the economy, surviving and thriving during a recession, and more. (Recorded April 12, 2022)
Michael Martin and Chris Zizza are joined by Craig Leary, a consultant for Certified Contractors Network. They cover the importance of having a business plan, what it consists of, and how you can create one for yourself. They also discuss details of the upcoming Business Plan Workshop at this year's NWFA Expo.
https://www.nwfaexpo.org/NWFA2022/Public/SessionDetails.aspx?FromPage=Sessions.aspx&SessionID=434&SessionDateID=29
NWFA Expo Preview - Succession Planning & Combatting New Tax Proposals: Assuring Your Company Remains Successful
Michael Martin and Chris Zizza chat with Leon B. Resnick about his upcoming presentation at the 2022 NWFA Wood Flooring Expo - Succession Planning & Combating New Tax Proposals: Assuring the Successful Continuation of Your Company, being held Tuesday, April 12 from 1:00 p.m. - 3:00 p.m.
https://www.nwfaexpo.org/NWFA2022/Public/Content.aspx?ID=2251
Recorded at Surfaces 2022, Emily Morrow Finkell and Michael Martin discuss design and flooring trends she sees in the early part of 2022, colors of the year, women in the floor covering industry, and more.
Michael Martin is joined by John Hammel, Senior Director Hardwood and Laminate for Mannington at The International Surface Event (TISE) 2022. They talk about Hammel's new role at Mannington, new products, coping with supply issues, and more.
Michael Martin and Chris Zizza close out 2021 discussing the resurgence of COVID-19 and the Omicron variant, and its impact on business.
When is it acceptable to say 'no' to a customer's request? Michael Martin and Chris Zizza discuss what can sometimes be a delicate but necessary part of doing business, not only to protect the customer but to protect yourself from bad outcomes.
Michael Martin and Chris Zizza discuss financial housekeeping for your business and how some simple steps today can help you gain financial independence in the future.
Michael Martin and Chris Zizza are joined by Chuck Capone of Charles J. Capone Associates, a concierge service that helps homeowners meet their construction project timelines, budgets and quality control goals. They discuss the role of the owner's representative on the job, the best way to work with them, and more.
Michael Martin and Chris Zizza chat with Matt Bruno of Palermo Flooring to discuss tips on running a healthy and profitable small business, overcoming financial challenges, accounting advice, motivating staff, finding a work/life balance, and more.
Michael Martin and Chris Zizza chat with John Lessick, President at Apex Wood Floors Inc., about recognizing blind spots, tracking a project from start to finish, and how mentoring, business coaching, and his focus on self-improvement benefits his company and his staff, and more.
Michael Martin and Chris Zizza are joined by Steve Brattin of SVB Wood Floors. They discuss the benefits of leave-behind marketing pieces. Learn how these critical marketing materials positively impact your business, how to create them, what audiences to target, questions materials need to answer, and more.
Michael Martin and Chris Zizza are joined by Steve Brattin of SVB Wood Floors. They discuss how to best deal with supply & demand challenges, hiring issues, employee training, and more.
Michael Martin and Chris Zizza chat with Marquis Wright, president and CEO of Mr. Wright Flooring Inc., about the importance of watching patterns in business, his start in the wood flooring industry, the value of mentorship and being coachable, and his work with the Floor Covering Education Foundation, which is working to educate the next generation of flooring professionals. For more information, visit https://fcef.org/.
Michael Martin and Chris Zizza sit down with Lenny Hall of Endurance Floor Company, as well as members of his staff, Gerardo Cardona and Jason Hernandez, about what they love about the wood flooring industry, on-site training, memories of their first days on the job, separating yourself from the competition, and more.
Michael Martin and Chris Zizza are joined by Steve Brattin of SVB Wood Floors. They discuss specialized divisions of labor within SVB Wood Floors, industry trends and challenges from Brattin's perspective, the importance of keeping staff motivated, trained and enthusiastic, and more.
Michael Martin and Chris Zizza sit down with Willie Short of Willie James Quality Flooring LLC, servicing the greater Baton Rouge, LA area. They discuss how Short is growing his business, why office location matters, and more. This episode was recorded live at the NWFA's recent NWFA Wood Flooring Expo in Orlando, Florida.
Michael Martin and Chris Zizza discuss how to deal with increased consumer participation, the importance of practicing patience, coping with scheduling challenges, and how to adapt to a seemingly more fast-paced business environment.
Elliot Eisenberg, the Bowtie Economist, joins Michael Martin and Chris Zizza to discuss the state of the economy, labor and supply chain issues, inflation, and advice on reducing risk and staying ahead of the financial curve, and more. (Recorded June 3, 2021)
Michael Martin and Chris Zizza discuss methods by which you can stay organized and run a more efficient and profitable business.
Michael Martin and Chris Zizza discuss the importance of growing with the times, staying current with trends to help your customers, keeping yourself out of financial trouble, checking in with employees, and more.
Michael Martin and Chris Zizza discuss why taking on one-room flooring installations is a good idea for your business.
Michael Martin and Chris Zizza are joined by Bill Smith, Vice President of Business Development and Sales at CV International (CVI), a global logistics provider based in Norfolk, VA. They discuss how ocean transportation impacts the hardwood flooring industry, the state of international shipping, and more.
For more on this topic, be sure to check out Bill Smith's recent blog post on the topic: https://hardwoodfloorsmag.com/2021/03/13/ocean-freight-during-the-covid-19-pandemic/
Michael Martin and Chris Zizza are joined by Matt Thibeau, author of Digital Marketing Secrets for Contractors: 7 Steps to Attract More Leads, Close More Sales & Boost Your Revenue – Using Online Advertising That Works!
Also visit www.contractormarketingbook.com to download the digital edition and audiobook for free.
Michael Martin and Chris Zizza discuss how a simple note taking technique can prevent major headaches at a later date, and the importance of taking responsibility for your mistakes.
Michael Martin and Chris Zizza discuss how to effectively keep your composure, practice patience, and combat aggression, anxiety, and exhaustion. They also focus on how to better meet the informational demands of your customers.
Michael Martin and Chris Zizza discuss customer communication issues, the importance of being reachable, potential pitfalls of social media, and give an important update about the 2021 NWFA Expo.
Michael Martin and Chris Zizza are joined by Sean Connolly, a Regional Vice President of Sales for Belknap White Group. They discuss the value of distributors, and the power and importance of the relationship between distributors and contractors.
Michael Martin and Chris Zizza discuss details of new PPP loans, and tips for budget planning and sales forecasting for 2021.
Michael Martin and Chris Zizza are joined by Jeff Doyle of Doyle Wood Flooring, who discusses subcontractors, and his unique approach to finding labor.
Michael Martin and Chris Zizza discuss planning for the future, Chris coping with a positive COVID-19 diagnosis, and understanding changing customer expectations.
Michael Martin and Chris Zizza discuss new COVID-19 restrictions, advice on filling your business calendar, turning inventory into cash quickly, staffing considerations, and more.
Michael Martin and Chris Zizza discuss the ongoing impacts of COVID-19, how certain equipment can give you an edge over your competition, online marketing advice, labor only vs. supply & install projects, and more.
Michael Martin and Chris Zizza discuss how COVID-19 is currently impacting Chris' employees, how to best adjust schedules when facing uncertainty, and the importance of putting the customer first.
Michael Martin and Chris Zizza discuss the upcoming Hardwood Floors Magazine NOW Event, the importance of prioritizing jobs, growing your own employees, and more.
Michael Martin and Chris Zizza discuss how controlling your emotions when dealing with difficult customers/situations is a critical component of running a successful business.
Michael Martin and Chris Zizza discuss "Money, Money, Money," how big is "big enough," what it means to have sustainable growth, and how to best reach your financial goals.
Michael Martin and Chris Zizza discuss ideas on how to network to grow your hardwood flooring business, and how participating in charity work can be rewarding in many different ways.
Michael and Chris discuss employee retention, subcontracting, lessons on leadership, team building, and maintaining a healthy work/life balance.
Michael Martin and Chris Zizza discuss the importance of getting organized weekly and monthly and making sure you are not letting fear guide your business decisions.
This episode of the NWFA Real Answers podcast is sponsored by DOW DIAMONDLOCK™ Flooring Adhesive, a pourable one component, moisture-cured system used to form a strong permanent bond between flooring materials and base floor materials.
Michael and Chris give a brief Coronavirus update and discuss getting back to basics and the fundamentals of running a successful business.
Michael and Chris discuss surviving turbulent times, markup versus margins, and the vital importance of keeping up with current trends.
Michael and Chris discuss the PPP Flexibility Act, best practices for your hardwood flooring business, and more.
This episode is brought to you by Hardwood Floors magazine.
Michael Martin and Chris Zizza give an update on Coronavirus best practices, separating yourself and your business from the competition, and the importance of confidence when quoting.
Michael and Chris discuss the importance of marketing, generating future business, and more.
Michael and Chris answer FAQs about PPP loan forgiveness and are joined by Arboritec USA's Vice President, Donnie Dusson. Donnie explains how qualified flooring professionals will receive $500 worth of free Arboritec products, including transport.
Michael and Chris give listeners an update on new details about loan forgiveness. They also discuss how you can easily gauge job costing profitability using Excel spreadsheets.
This podcast is brought to you by Hardwood Floors Magazine.
Michael and Chris are joined by Kevin Mullany, President of Benchmark Wood Floors, Inc. discuss the latest about small business loans, cost savings strategies , taking advantage of rebate programs, and more.
In this episode of the NWFA Real Answers podcast, Michael and Chris discuss considerations for making your workplace safer for employees post-Coronavirus, concerns voiced during the weeks NWFA Thought Leader conference calls, and more.
Michael and Chris discuss updates on small business loans and address several questions asked during the recent Virtual Expo, including how you can increase profitability, markup vs. margins, and examining your costs.
In this edition of the Real Answers podcast for Tuesday, May 5, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus. They also provide a recap of the NWFA's Virtual Expo, a free online event being held online on April 29-May 1. It's not too late to access content from that event now at www.nwfaexpo.org.
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In this edition of the Real Answers podcast for Tuesday, April 28, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus. They also provide an overview of the NWFA's Virtual Expo, a free online event being held online on April 29-May 1. Registration is now available at www.nwfaexpo.org.
Michael and Chris discuss recent NWFA Thought Leader Conference calls, and several quick tips you can implement to demonstrate your commitment to safety to your customers.
Michael and Chris discuss lending options for businesses, and developing and promoting your operations and marketing plans. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris discuss news of the Senate approving a second round of funding for the Paycheck Protection Program. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris give updates on the SBA loan process, and discuss information overheard on NWFA Thought Leader Thursday conference call for contractors. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Thursday, April 16, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus.
If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Tuesday, April 14, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus. They also provide an overview of the NWFA's Virtual Expo, a free onlineevent being held online on April 29-May 1. Registration is now available at www.nwfaexpo.org.
Recorded Thursday, April 9th, Michael and Chris give updates on the SBA loan process, and discuss information overheard on NWFA Thought Leader Thursday conference calls. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast, Michael and Chris discuss updates from NWFA headquarters and examples of marketing efforts to homeowners. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast, Michael and Chris discuss resources available from the NWFA, including a new member guide for information and resources on Coronavirus, and information on the NWFA's upcoming Virtual Expo. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Tuesday, April 7, Michael
and Chris discuss updates on the small business loan application process
and loan forgiveness criteria. If you have topics you'd like to see
addressed regarding the coronavirus and how it is impacting your business,
please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the
NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Sunday, April 5, Michael Martin and Chris Zizza discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris discuss information gathered from a series of conference calls with contractors, distributors, manufacturers, and retailers. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael Martin and Chris Zizza are joined by Dana Lee Cole, Executive Director of the Hardwood Federation. They discuss the CARES Act, updates from Washington, D.C., and how you should position your business for the days and weeks ahead. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris discuss the experience of going through the Small Business Administration's financial support process. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Tuesday, March 31, Michael Martin and Chris Zizza discuss the passage of the CARES Act, and what you need to know about payroll protection. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Sunday, March 29, Michael and Chris discuss the latest information on the Coronavirus, including the passage of the CARES Act. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Thursday, March 26, Michael and Chris discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris are joined by Brett Miller, NWFA Vice President of Education & Certification. Brett shares information and ideas gleaned from discussions with other members of the hardwood flooring industry over the past few weeks. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Michael and Chris chat with Bruce Zwicker, CEO of Zwicker Advisory, who gives an industry outlook, shares a potential recipe for success, and discusses maintaining hope and flexibility during a crisis. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast for Monday, March 23, Michael and Chris discuss the latest information on the Coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast recorded Thursday, March 19th, Michael and Chris discuss the latest information on the Coronavirus, what they are hearing from peers in the hardwood flooring industry, and what businesses might be worth reaching out to for installation or refinishing work. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
In this edition of the Real Answers podcast, Michael and Chris discuss managing downtime effectively, creating your short term and long term business plans, and more. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Learn more about the National Hardwood Flooring Association by going to nwfa.org
In this edition of the Real Answers podcast, Michael and Chris discuss what to communicate to employees, the importance of marketing, capital management, and how to create a gameplan to best weather the fallout from the coronavirus. If you have topics you'd like to see addressed regarding the coronavirus and how it is impacting your business, please send an email to burt.bollinger@nwfa.org.
This episode of the NWFA Real Answers podcast is brought to you by the NWFA Emerging Leaders Council.
Learn more about the National Hardwood Flooring Association by going to nwfa.org.
Michael Martin and Chris Zizza discuss how you can turn callbacks into opportunities, and advice on how to price your services.
National Wood Flooring Association
www.nwfa.org
AHF President and CEO, Brian Carson, and Wendy Booker, AHF's Vice President of Marketing and Product Development, join Michael and Chris at Surfaces 2020 in Las Vegas for a discussion about new products from AHF, and how AHF is helping push the hardwood flooring industry forward in 2020.
National Wood Flooring Association
www.nwfa.org
Craig Dupra, NWFA Chairman of the Board, joins Michael and Chris at Surfaces 2020 in Las Vegas for a conversation on how to best position your hardwood flooring business for the future.
Bruce Zwicker, CEO of Zwicker Advisory, joins Michael and Chris at Surfaces 2020 in Las Vegas for a discussion about how to better sell the value of wood.
Michael Martin and Chris Zizza discuss specific advice for how and when to begin planning an "end game" succession plan for your hardwood flooring business.
Learn more about the specific benefits of being a member of the National Wood Flooring Association.
The NWFA's "Real Answers" podcast series features NWFA President & CEO, Michael Martin and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA. Listeners will gain valuable insights based on Chris' three decades in the hardwood flooring industry. Topics discussed in this first episode include specific, actionable advice on running a successful hardwood flooring business, and how to build a business, and not just a job.