McEwan's Marketing Elephants
Mc Ewan's Marketing Elephants
Lindsay McEwan, General Manager, EMEA, at marketing data specialist Tealium meets and chats with the great and the good (and, let’s face it, the not so great and the less good) of the marketing industry to drag some of the industry’s elephants out of the corner and firmly into the spotlight. As an industry far too keen to believe its own hype, the marketing sector is often (always?) guilty of glossing over the pitfalls in its processes; in ignoring the dull and dirty work that can be needed before the gloss is applied. Lindsay and his guests cut through the hype and tackle the real issues modern marketers are dealing with.
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