Digital Marketing News By Sannidhya: Recent Episodes

SANNIDHYA BAWEJA

Your weekly dose of marketing news! Check out all the recent developments in the Digital Marketing world every Sunday.

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Please find the links to all the updates discussed.. 1. (0:46) Google’s Ads Data Hub: https://bit.ly/2RRjQPC 2. (3:30) YouTube has launched a Video Builder: https://bit.ly/2wTzQtg 3. (4:58) YouTube tests an option to skip through: https://bit.ly/2xzd0HT 4. (6:07) Facebook Is Testing Longer-Lasting Stories: https://bit.ly/2VmiVJm 5. (6:58) Facebook Adds New Metrics to its Ad Library Listings: https://bit.ly/2XSZCc3 6. (7:58) Messenger launches WHO 'Health Alert' Bot to provide COVID-19 information: https://bit.ly/2Vmne7t 7. (8:39) Mute group members for up to 28 days now: https://bit.ly/2xIKeV2 8. (9:00) Facebook launches new app named Kit for Apple Watch: https://bit.ly/2XSUtkC 9. (10:12) Instagram's Working on an Option to Simulcast Instagram Live Streams to Facebook: https://bit.ly/2VKTJeA 10. (10:50) Instagram Live Streams now available on Desktop: https://bit.ly/2VnevSi 11. (12:00) IGTV new update adds new IGTV preview option for stories: https://bit.ly/2KhEOmP 12. (14:04) Instagram is Testing a New 'Challenge' Sticker to Prompt User Engagement: https://bit.ly/34QdWDO 13. (14:53) Instagram adds Gift Card, Ordering and Fundraising tools to help businesses: https://bit.ly/3cqWwQO 14. (15:53) Pinterest expands partner program to help more brands maximize their pin efforts: https://bit.ly/3cCn55M 15. (16:44) Reddit updates its Political ad policy: https://bit.ly/3boVh4D 16. Amazon Affiliate Program: https://bit.ly/3bsuPH2

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About me: I am Digital Marketer who loves sharing his wisdom for free with his fellow marketers. This channel is here to help you stay updated with the latest developments in the field of Digital Marketing.

For any counseling drop me a DM in any of the above mentioned social media channels.

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Hello marketers,

Please find the link to the discussed news below:

1. Google has postponed Google Ads API v1 shutdown date: https://bit.ly/2V7K6rj

2. New Google Partners program postponed: https://bit.ly/2K38x2y

3. Bing adds snippet controls: https://bit.ly/3b5Lr7f

4. Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options: https://bit.ly/2JXedeu

5. LinkedIn Events is now available to All Pages: https://bit.ly/2Vo27R0

6. New option Enables gamers to organize their own tournament in Facebook Gaming Platform: https://bit.ly/3ejZnwr

7. Facebook adds tools for groups to help ensure accurate COVID-19 information: https://bit.ly/2K4C0Jm

  1. New app named  'Tuned' by Facebook for couples has been launched: https://bit.ly/3cfm7fg

  2. 'Quiet Mode' function has been added by Facebook: https://bit.ly/3a4BuWr

10: Facebook has launched new set of Video features: https://bit.ly/3ciBQKv

  1. Instagram DMs are now available on desktop: https://bit.ly/3ckj99D

  2. New 'I Stay Home For' Sticker : https://bit.ly/2V7Lhad

  3. Pinterest makes ‘Shop’ feature prominent for in-stock home decor and fashion products: https://bit.ly/2Xux08S

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Hello marketers,

Please find the link to the discussed news below:

  1. Report Editor in Google Ads now allows 200 accounts: https://bit.ly/3bTWJM3

2. Google Commits $340 million in Google Ads credits for SMBs: https://bit.ly/3e2oP9B

3. Changes to be made in dedicated Google representative support for small and mid-sized agency partners: https://bit.ly/2JHdjCM

4. Google Ads ends monthly campaign budget test: https://bit.ly/3b0mTfS

5.  Email and Performance report preferences are added in Search Console: https://bit.ly/3c06Sae

6. Google released best practices guides for health organizations around COVID-19: https://bit.ly/3bUMg2Y

7. Google ends support for data-vocabulary.org structured data in rich results: https://bit.ly/2wgaTrA

8. Youtube working on ‘Shorts’ - a Tiktok like function: https://bit.ly/2V5VT8d

9. Facebook adds Gift Card Discovery Tool: https://bit.ly/2XqkXK3

10. New options added in “Update Service Changes” Page : https://bit.ly/2XqkXK3

11. Facebook's Testing an Auto-Status Feature for Messenger: https://bit.ly/39NDKkT

12. Instagram is looking into adding more than one guest in the Live Stream: https://bit.ly/2x7Q3v3

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Hey Marketers,

Please find the links of every news below:

1. Google is helping to build pilot coronavirus testing website: https://bit.ly/2JrJDcB

2. Google ads customer value reporting and conversion value rules: https://bit.ly/2ULRqXZ

3. Google showing ‘key moments’ feature on multiple videos in search results: https://bit.ly/2xuV1Sp

4. Google launches new lens AR integration with the New York Times: https://bit.ly/3dyrQhM

5. Google’s right-sidebar featured snippets are no more: https://bit.ly/3dGXcD6

6. Google Podcasts gets a redesign and an iOS rollout: https://bit.ly/3dCwaMZ

7. Google turns on ‘mark a business temporarily closed’ for business owners on GMB: https://bit.ly/2UH3CJG

  1. YouTube to automate more video reviews in light of staffing challenges caused by coronavirus: https://bit.ly/2QSZSDB

9. Bing launches new portal for URL and content submission APIs: https://bit.ly/2vVE6Ia

10. LinkedIn launches Spotify playlists for career development processes: https://bit.ly/39sifpI

11. Instagram launches new Co-Watching feature to help users: https://bit.ly/2WUN7fW

12. Instagram Is Testing a new option to Re-Share live videos to IGTV: https://bit.ly/2xBHZT2

13. Instagram's testing a new set of animated Selfie Stickers for Stories: https://bit.ly/2UtQlVP

14. Instagram's testing a new option to promote the sale of gift cards via your business profile: https://bit.ly/3dHWEN0

15. Instagram’s testing Active tab in its direct messaging: https://bit.ly/3dHWEN0

16. Twitter takes another step towards identifying bots with new Developer Policy Update: https://bit.ly/2Jm3PwG

17. Facebook's testing a new option to Cross-Post Facebook stories to Instagram: https://bit.ly/2Ut7BdV

18. Facebook adds new tools for Facebook Live amid rising demand and usage: https://bit.ly/2yl1gbV

19. Reddit Launches Prominent New 'Trending Takeover' Ad Units: https://bit.ly/2UsDLGn

20. Reddit launches polls, providing another way for redditors to engage with content: https://bit.ly/3dJdDPo

21. TikTok tests new options to add external URLs to clips, comment and downvoting: https://bit.ly/2JrWmfo

22. Pinterest rolls out new commerce features for retailers as search volume climbs: https://bit.ly/2Jq2yVf

23. Pinterest launches Verified Merchant Program for brands that deliver high quality customer service: https://bit.ly/3bEcqXo

  1. Live webinar conducted by Search Engine Roundtable: https://bit.ly/39xOG5P

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Hello marketers,

Here are the links to everything discussed in the podcast.

  1. Google’s ‘My Business Provider’ program replaces ‘Trusted Verifier’ for GMB outreach: http://bit.ly/2NEiVQL
  2. Google January 2020 Core Update rolling out: http://bit.ly/3aoXU6h
  3. Google rolling out desktop search redesign with black “Ad” label: http://bit.ly/2TAMeHs
  4. Organic listings are getting a new favicon treatment: http://bit.ly/2TAMeHs
  5. Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions: http://bit.ly/2twGHqU 6.Google rolls out organic ‘Popular Products’ listings in mobile search results: http://bit.ly/2RyTaCf
  6. Responsive search ads available globally in all Microsoft Advertising interfaces: http://bit.ly/2TFEqEj
  7. Microsoft Advertising to deprecate average position: http://bit.ly/2NEPKNq
  8. Instagram is working on a new 'Maps' sticker for Instagram stories: http://bit.ly/2TD9STW
  9. Instagram officially begins testing of DMs in Its desktop version: http://bit.ly/38phA8q 11.Instagram officially launches new layout mode for stories: http://bit.ly/38i5wpl 12.Facebook's adding more detail to its user controls over advertisers' Custom Audience List targeting: http://bit.ly/2TCMYMl 13.Twitter confirms that It won't be adding an edit option anytime soon: http://bit.ly/2RsjJcq
  10. TikTok is developing a feed of curated content, similar to Snapchat's Discover stream: http://bit.ly/2tAiFv0

Have a great week ahead everyone!

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Hello marketers,

Please find the links here:

  1. Paid search marketing in 2019: https://searchengineland.com/the-big-comings-and-goings-in-paid-search-2019-that-will-shape-how-we-market-in-2020-327006

2. Google is working on fixing data in URL parameter tool: https://searchengineland.com/google-working-on-fixing-data-in-url-parameter-tool-327233

3. Google Ads testing custom dimensions to enable reporting based on your business structure: https://searchengineland.com/google-ads-custom-dimensions-for-reporting-beta-327413-327413

4. Facebook adds new 'Page Management History' tab in page tools: https://www.socialmediatoday.com/news/facebook-adds-new-page-management-history-tab-in-page-tools/570171/

5. TikTok's testing a new music tab on selected artist profiles: https://www.socialmediatoday.com/news/tiktoks-testing-a-new-music-tab-on-selected-artist-profiles/569964/

  1. Instagram adds 3 new Boomerang modes and capability to trim Boomerang loops: https://www.socialmediatoday.com/news/instagram-adds-new-boomerang-modes-and-capability-to-trim-boomerang-loops/570248/

7. Twitter provides a first look at coming feature which will enable users to limit who can reply to their tweets: https://www.socialmediatoday.com/news/twitter-provides-a-first-look-at-coming-feature-which-will-enable-users-to/570084/

Have a very prosperous week ahead!

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Hello everyone,

Please find the links here:

Why last-click attribution model should not be used? : https://searchengineland.com/pro-tip-why-you-should-stop-using-last-click-attribution-in-google-ads-326187

Google has extended optimization score to Display campaigns: https://searchengineland.com/google-extends-optimization-score-to-display-campaigns-326034

BERT is rolling out to Google search in over 70 languages: https://searchengineland.com/bert-is-rolling-out-to-google-search-in-over-70-languages-326146

Google adding more news content to ‘top stories’ in search results: https://searchengineland.com/google-adding-more-news-content-to-top-stories-in-search-results-326272

Instagram begins rolling out collaborative group stories option: https://www.socialmediatoday.com/news/instagram-begins-rolling-out-collaborative-group-stories-option/568993/

Instagram now testing new layout options for Instagram stories frames:  https://www.socialmediatoday.com/news/instagrams-now-testing-its-new-layout-options-for-instagram-stories-frames/568857/

Facebook adds additional Fact-Checking resources via 'Community Reviewers': https://www.socialmediatoday.com/news/facebook-adds-additional-fact-checking-resources-via-community-reviewers/569299/

PPC Reports: https://searchengineland.com/how-to-create-ppc-reports-people-will-actually-read-325975

Love you, everyone!

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Please find the links to news here:

  1. Ad customizers are now available in all Microsoft Advertising accounts: http://bit.ly/2JJRy6i

2. Bing has started showing a streamlined recipe carousel in search results: http://bit.ly/2LyKfk2

3. LinkedIn Campaign Manager upgraded With 3 New Objectives: http://bit.ly/2M5xbBN

  1. New Google Shopping program enables customer photos to show with their product reviews: http://bit.ly/2Y7rANZ

5. Google News rolling out card layout on desktop search results: http://bit.ly/32R2feO

6. Google may be testing shareable search results snippets: http://bit.ly/2JGNbZB

  1. Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions: http://bit.ly/2JIZQuQ

  2. Facebook is updating News Feed Algorithm to counter false or misleading health claims: http://bit.ly/2y0vOMB

  3. Facebook Tests 'Suggested Moderators' to Help with Group Administration: http://bit.ly/2xZ7T03

11. Twitter Announces Full Rollout of the Platform's New Desktop Experience: http://bit.ly/2JIzwBc

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Please find the links below:

  1. Google to stop supporting noindex directive in robots.txt: https://selnd.com/2Xv6q0T

2. Google is taking Ads API back to beta over performance issues: https://selnd.com/2YDSCgR

3. Google expands App campaigns search inventory on iOS browsers: https://selnd.com/2XNYMOd

4. Google posts draft to formalize Robots Exclusion Protocol Specification: https://selnd.com/2JmSxHS

5. Microsoft Advertising says it’s keeping average position reporting: https://selnd.com/2NN2GD8

  1. LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions: http://bit.ly/2NN7QiS

7. Twitter Updates Search Results with Additional Contextual Info: http://bit.ly/30pktlD

8. Snapchat Releases Latest Update of Trending Topics on the Platform: http://bit.ly/2LJB3s7

9. Instagram Launches 'Join Chat' Sticker to Promote Private Group Discussion: http://bit.ly/2XVGJFQ

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Google’s diversity update: https://selnd.com/2KPj041

Please find rest of the links below:

1. Google knowledge panels with attributions: https://selnd.com/2xlvyHV

  1. Google Search Console adds search within markup and copy with tweaking: https://selnd.com/2XgukIe

3. Google deprecates social knowledge panel markup support: https://selnd.com/2NoRmx8

4. Google Search Console adds mobile-first indexing features: https://selnd.com/2NDECD1

5. YouTube Rolls Out New Tools: http://bit.ly/2ZSNxSa

6. Parallel tracking, more custom parameters coming to Microsoft Advertising: https://selnd.com/2NmSOQw

7. Instagram is Rolling Out New Ad Units in its Explore Tab: http://bit.ly/2FK7S4k

8. Twitter's Looking to Emphasize Lists with New, Swipeable Custom Feeds: http://bit.ly/2KM0YzG

  1. New warning labels by Twitter: http://bit.ly/2Xk5f3W

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Please find the links here:

Google allegedly caught scraping lyrics from Genius: https://selnd.com/2IC4BpB

Google Search Console image search reporting bug: https://selnd.com/2KyXjFA

Google Search Console drops preferred domain setting: https://selnd.com/2WVl8ZS

Google Ads portfolio bid strategy changes: https://selnd.com/2J2NCvO

Responsive Search Ads in Google ads app: https://selnd.com/2Y9FWhs

Google is testing carousel of text ads on mobile: https://selnd.com/2X0zwA3

Price extensions now supported in Microsoft Advertising Editor: https://selnd.com/2Fu1e23

Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube: http://bit.ly/2ZDD111

Twitter's new option to live-stream with guests: http://bit.ly/31Ra2IQ

LinkedIn adds new interview preparation tools: http://bit.ly/2WTYPDK

Instagram will now keep all content captured in the Stories Camera for seven days: http://bit.ly/2J1TlC5

Facebook's working on a new 'preview' option for page posts: http://bit.ly/2Y5VfYw

Facebook is sunsetting certain Business Page Info sections as of August 1st: http://bit.ly/2N7rZQg

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options: http://bit.ly/2Y73yDB

Pinterest introduces ‘Complete the Look’ visual search feature: https://selnd.com/2L8QQk1

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Please find the links to the stories mentioned in the podcast:

Google AMP URLs are not letting searchers click through to main site. : https://selnd.com/2KlaREk

Google Core update roll out: https://selnd.com/31x323H

Google Search Console performance overview report now shows 90 days of data: https://selnd.com/2Ik54N4

Google Maps displaying redirect notice alerts: https://selnd.com/2XSVtSM

Google tests showing weekly site visits in automated ad extension: https://selnd.com/2WIBe8U

Google launches new search menu with icons: https://selnd.com/31B8UZS

Twitter is Now Testing its 'Hide Replies' Option: http://bit.ly/2WOUpTp

Instagram and Facebook this #PrideMonth: http://bit.ly/2KSee4Z

Facebook Acquires Indian eCommerce Marketplace Meesho: http://bit.ly/2WIFv10

Facebook Announces Updated Ranking Factors for Post Comments: http://bit.ly/2XPA0tZ

Snapchat's Testing features: http://bit.ly/2FdLwYL

LinkedIn Officially Launches Photo Tagging and adds Video Within Messaging: http://bit.ly/2XfVjIc

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Check out the news of the week 2 June - 8 June

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