B2B Better: Recent Episodes
Jason Bradwell
B2B Better exists to help businesses use marketing to navigate moments of change. Whether this is gearing up for a new funding round, launching a new product, pivoting in response to market trends or sitting either side of an acquisition - I break down modern-day B2B strategies into actionable advice with guests who have seen it all before.
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
Want to talk? Hit this link.
In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.
We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.
Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible and what customer discovery looks like in startup versus enterprise.
This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”.
Listen here:
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On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
Want to talk? Hit this link.
In this episode, I talk to Andrew Davies, CMO of Paddle.
We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.
This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"
Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.
We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.
Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.
(Hint - it won't)
This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.
Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
Want to talk? Hit this link.
In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.
She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.
We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.
This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to John Rougeux, Partner at Category Design Advisors.
We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.
You can learn more about John at www.categorydesignadvisors.com
And the Christopher Lochhead article we referenced can be found here:
https://categorypirates.substack.com/p/8-category-levers-how-to-build-a
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
Before we get into it…
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free.
Want to talk? Hit this link.
In this episode, I talk to Mark Kilens, CMO of Airmeet.
We broke down how to create a webinar programme that doesn't make your mother want to cry with boredom.
From how to structure a series to knowing what characteristics a killer host should exhibit - this is a blueprint on how to stand out from the 1,000s of terrible live video shows out there.
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
Before we get into it…
I’ve started a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching.
Want to book a free, no-strings-attached strategy call? Just click this link.
In this episode, I talk to Ramli John, Content Director at AppCues.
We talked about how he launched a series of educational courses to build demand with his target ICP.
This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
I sit down with Kyle Lacey, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
Listen here:
-
On the website
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
PS:
I’ve started a strategic marketing consultancy firm called B2B Better.
Want to book a free, no-strings-attached strategy call? Just click this link.
Or visit my website at www.b2b-better.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.
We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.
This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
Listen here:
-
On the website
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
PS:
I’ve started a strategic marketing consultancy firm called B2B Better.
Want to book a free, no-strings-attached strategy call? Just click this link.
Or visit my website at www.b2b-better.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity. If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.
Thanks to my friends, Transmission, for sponsoring this episode.
Want to claim $100 of LinkedIn Ad credits for free? Just click here.
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to Amelia Sordell, Founder of Klowt Agency. We talk about how personal branding is totally different from publishing content, why businesses selling services should invest in empowering employees to think strategically about social, and what you need to get started today. If you care about how to equip your sales team with the tools they need to have customers come to them... this is a must-listen.
Thanks to my friends, Transmission, for sponsoring this episode.
Want to claim $100 of LinkedIn Ad credits for free? Just click here.
Listen here:
-
On Spotify
-
Or Apple Podcasts
-
You can listen on any other podcast directory too.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this latest episode of B2B Better, I talk to Jay Acunzo, Creator of the Unthinkable podcast. Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable. If you care about the intersection of media and business marketing - this is a MUST listen.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com
In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast.
Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.
If you care about the intersection of media and business marketing - this is a MUST listen.
And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE?
Head over here: bit.ly/b2b-better
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call
In this episode, I talk to Jay Desai, Head of Marketing at Captivate Talent.
We talked about how he invented a legitimate trading card game (think Pokemon) to drive 150+ qualified opportunities from an in-person event.
And he did it under 5 weeks.
This is the inaugural episode of a new micro-series under the B2B Better umbrella called Breaking B2B which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
You can follow Jay on LinkedIn here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
You can follow me on LinkedIn here.
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.And organise a free 30-minute strategy call here.
This interview is a bit different to other episodes of B2B Better.
If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.com
And if you’ve never listened to the podcast - this would be the episode to start.
I’m pretty proud of it.
In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert, to talk about what D2C fundamentals can (and should!) be picked by B2B marketers.
We talked about unforgettable Customer Experiences.
We talked about doing Unscalabe Things.
We talked about the Founder Story.
...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales.
You can follow Tina on Twitter here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
Quick one before we get into the usual pleasantries…
This interview is a bit different to other episodes of B2B Better.
More guests, more narrative, more music. More… quality (in my humble opinion)
If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.com
And if you’ve never listened to the podcast - this would be the episode to start.
I’m pretty proud of it.
In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland.
We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok.Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results.
This is a story of rejecting the status quo in how to win new business even in traditional industries.
We covered:
- What are the three core principles of building a successful TikTok strategy?
- How did VILPE jump from 20k to 80k followers in eight weeks?
- What business results have they seen? (hint - they have never had more job applications)
You can follow VILPE on TikTok here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
We're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once.
Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.
We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors.
You can catch other episodes of the FINITE podcast - which is excellent btw - right here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Ross Simmonds, Founder and CEO of Foundation Marketing.
Ross knows more ways to maximize the value of a single piece of content than I know how to complain about a slight deviation in temperature (which is a lot).
We dived into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on LinkedIn.
Ross also shares his #1 draft pick for the upcoming NFL season. We all owe him a beer.
You can follow Ross on Twitter here.
LinkedIn here.
And check out Foundation Marketing here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at VidYard.
We talk about how to set-up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people to actually use the tool in their day-to-day.
This is FUNDAMENTAL stuff to running a successful B2B GTM strategy.
You can follow Will on LinkedIn here.
And on TikTok here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter
In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.
We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok is an exciting frontier for B2B marketers (that can produce results!) and how she pulled together perhaps the greatest rap video of all time.
You can follow Emily on LinkedIn here.
And on TikTok here.
And read the article about employee advocacy we discussed here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Eric White, Founder at Revealed.
We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep technology company to avoid a product launch catastrophe.
You can follow Eric on LinkedIn here.
And learn more about JTBD here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Krista Morgan, General Partner at Stage.
We talk about what marketing metrics Private Equity investors scrutinise while evaluating an investment, the expectations of the modern-day B2B buyer and where Krista feels B2B organisations are falling short of capitalising on a new GTM opportunity.
You can follow Krista on LinkedIn here.
And learn more about Stage here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.
We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy for quick results, and where one of The Juice's clients (Guru) made the switch to tackle the shifting landscape of B2B content consumption.
You can follow Brett on LinkedIn and Twitter here.
And learn more about The Juice here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Charbel Simon, Founder of Sprintwell.
Charbel is one of those people you could listen to for hours talking about creativity, finding inspiration in unexpected places, and cross-discipline idea generation. It's amazing we packed so much content into under forty minutes.
Listen to this episode if you're feeling stuck in an imagination rut. Charbel shares actionable frameworks around how to draw on a wide array of life experiences to breathe freshness into your marketing.
You can follow Charbel on Twitter and LinkedIn here.
Learn more about Sprintwell here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Jeremy Moser, CEO of uSERP.
We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy.
Timestamps:
09:20 - Who was Wordable's ICP pre-purchase
11:25 - Who are you targeting today?
13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
23:01 - Should you pay for backlinks?
26:50 - What's next for Wordable?
28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
31:20 - Who should I interview next on B2B Better?
You can follow Jeremy on Twitter and LinkedIn here.
And learn more about Wordable here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter
Quick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos.
**
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.
Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.
Timestamps:
01:44 - When do you block on Twitter?
05:04 - How does community scale with a business?
11:57 - What does the make up of a customer advisory board look like?
16:56 - Finding the right balance between automation and humanity.
25:08 - How can you scale a community without sacrificing quality?
28:07 - Do you need dedicated managers for each micro community?
31:27 - Incentivising community members to act as your champions.
34:42 - Our love of hoodies.
38:53 - What's one thing you can do this week to improve your community member experience?
You can follow Christina on Twitter here.
And on LinkedIn here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.
Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.
This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.
Timestamps:
0:56 - Who are you and what do you do?
2:27 - What does Atmos do?
5:28 - How many cheese rooms does Atmos sell?
9:06 - What's been the biggest challenge of building a marketing department from scratch?
11:59 - How did you get attention before you had case studies?
19:00 - What was your marketing strategy in preparation of securing your Seed Round?
23:00 - How did you adapt your customer acquisition strategy to target realtors?
25:00 - What will be the biggest change in marketing over the next five years?
You can follow Sonia here.
And learn more about Atmos here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.
We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.
Sara also shares her thoughts on why introverts can make some of the best community managers around.
Timestamps:
01:24 - Who is Sara Ott?
03:44 - How she ended up at Hound
04:24 - What does Hound do?
07:04 - Why so much emphasis on community?
09:50 - Understanding your customer
12:29 - Why is community a good hedge?
17:22 - How do you decide it's the right time to invest in community?
19:50 - Hound's referral programme
26:38 - What is was one takeaway to improve a company's community today?
30:06 - Can only extroverts be community managers?
You can follow Sara on Twitter here.
And you learn more about Hound here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Shaun Cole, Co-Founder and Account Director at Born Agency.
He shares an excellent case study around how to pivot an idea in response to change. Working with Ecophon, a manufacturer of acoustic panels, Shaun and his colleagues delivered an internal marketing campaign focussed on boosting morale while working remotely.
Shaun also shares his experience in hiring new staff during the great resignation and what it takes to build something memorable.
This episode is a must-listen for B2B marketers looking for inspiration on how to do better than boring internal communications.
We covered:
01:00 - Who is Shaun Cole?
01:50 - How can you attract talent to an agency in today's market?
03:45 - How did you help Ecophone boost morale?
13:41 - What is your creative process?
17:37 - What was the most challenging part of the campaign?
19:53 - Would you have done anything differently?
21:20 - Can this campaign work externally?
24:10 - How do you develop something memorable?
28:02 - What's going to be the biggest change in how B2B companies market themselves?
You can follow Shaun on LinkedIn here.
And read more about the case study with Ecophon here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.
He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making.
This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,
We covered:
02:32 - Who is Charlie O'Donnell?
06:27 - What is Brooklyn Bridge Ventures?
08:32 - Getting a VCs attention as an early-stage Founder
13:48 - Founder-led community events + convincing a VC to attend
16:50 - How is marketing evaluated during the due diligence process?
20:45 - Is there a bigger appetite for great marketing in B2B today versus a decade ago?
22:43 - How important is brand compared to demand when VCs evaluate a company?
27:25 - What is a VCs appetite for 'unpredictable' marketing channels?
31:59 - What is the most important aspect of marketing companies need to get right?
33:40 - How will B2B marketing change in the next five years?
36:08 - Mixing family and work
You can follow Charlie on Twitter here.
And sign up to his newsletter here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Isabelle Papoulias, CMO at Mediafly
She shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on.
This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash.
You can follow Isabelle here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Robin Bodicoat, Head of Marketing at Touchlight.
He shares an amazing story of a two-year-long project he led at his former company, Quotient Sciences, which saw Robin bring together five global business units with completely different identities and cultures under one cohesive brand.
This episode is a must-listen for any B2B marketers tasked with leading a rebrand - the more complex, the better.
You'll learn how to manage the expectations and emotions of all stakeholders, and get buy-in across all levels of the organisation to make your job as easy as possible.
You can follow Robin on LinkedIn here.
You can follow Robin on Twitter here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter
In this episode, I sit down with Renette Youssef, Chief Marketing Officer of Velo3D.
She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell.
We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.
Renette also shared some insights on the role of PR across a company's lifecycle.
This episode is a must-listen for any marketers working for a company that is about to go public.
You can follow Renette on LinkedIn here.
Or Twitter.
Or Instagram.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Faaiza Ramji, Founder of On Purpose.
We talked about building brand and marketing strategies in non-SaaS businesses, navigating big moments of change and how finding that 'transformational idea' is like catching lightning in a bottle.
You can follow Faaiza here.
Or visit the On Purpose website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Diane Wiredu, Messaging Strategist and Conversion Copywriter, and the founder of Lion Words.
Drawing on her real-world experience in the world of B2B SaaS, Diane broke down the step-by-step approach she takes with clients on how to establish an on-page messaging hierarchy that tells a story and drives results.
She also shared the #1 reason where companies fall short in delivering effective, cut-through messaging.
This episode is a must-listen for B2B marketers who are (re)building their brand's website and want to set themselves up for conversion success.
You can follow Diane on LinkedIn here.
Or visit her website here.
And download her free voice-of-customer and interview question cheat sheet here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.
We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.
Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.
You can follow Ronak on Twitter here.
Visit his website here.
Or check out his community for developer marketers here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Remote.
In this episode, I sit down with Marc Thomas, Head of Growth at Powered By Search.
We covered a lot of the BIG questions faced by B2B companies - from what the best marketing teams are doing to drive growth to whether there's any point in optimising your strategy for MQLs.
(hint - there is)
This episode is a must-listen for early-stage B2B organisations looking for actionable demand-gen they can put into practice today.
You can follow Marc on Twitter here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Remote.
In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer.
We broke down B2B social strategy into a 40-minute masterclass - from how to set the right objectives at the start of the year to finding the right balance between paid and organic.
Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022.
This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise.
You can follow Danielle on LinkedIn here.
Or on Twitter here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Remote.
In this episode, I sit down with Breezy Beaumont, Head of Growth & Marketing at Correlated.
We broke down how marketers can find out where their customers are hanging out online from a cold start, the most common pitfalls around activating a new channel and how to avoid them, and the best way to handle an exec that wants you to invest in an idea that you think won't work.
This episode is a must-listen for early-stage B2B marketers looking for advice on where to spend their time, energy and resources for maximum impact.
You can follow Breezy here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Remote.
In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro.
We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme.
Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact?
You can follow Amanda here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Remote.
Flying solo this episode.
I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting.
This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Grace Baldwin, Content Strategist.
We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz's copywriting classic '5 Stages of Awareness', this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they're ready for sales.
You can follow Grace here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Chili Piper.
In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise.
We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success.
This episode is a must-listen for B2B professionals who want a 101 on product-led growth.
You can follow Jorge here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Chili Piper.
In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.
We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message, how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy.
Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard.
This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy.
You can follow Ethan here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Chili Piper.
In this episode, I sit down with Brook Perry, VP Marketing at 'nuffsaid.
We dived into marketing at a startup that's still in stealth, finding opportunities to surprise and delight, and establishing credibility when you haven't got any customers you can point to in a conventional case study.
Brook also shares her philosophy on treating content like a product and the success her team found in launching a 2.0, a print magazine for customer success professionals.
This episode is a must-listen for B2B professionals building a marketing strategy from scratch and looking for inspiration on how to think outside the box.
You can follow Brook here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Chili Piper.
In this episode, I sit down with Lisa Riley, Senior Vice President and Head of Global Events at Forrester.
We dived into how to run a virtual event that cuts through all the noise, how to retain attention and avoid 'Zoom fatigue', and how to replace the face-to-face networking experience online.
Lisa also shares her thoughts on the return of in-person conferences and the changing expectations of event sponsors.
This episode is a must-listen for B2B professionals who need to know how to plan, promote and run more effective virtual events.
You can follow Lisa here.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Check out their website here.
Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
This episode is sponsored by Chili Piper.
In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.
We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective.
Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO.
This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective.
You can follow Adrienne here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies.
We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.
Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge.
This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content.
You can follow Andra here.
Also check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.
We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.
This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.
You can follow Amit here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.
We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.
Sophie walks me through her first week on the job when she was thrown into a rebranding project, how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history.
This episode is a must-listen for marketers who work in a 'boring' industry and need a reason to believe its marketing can be different.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sophie here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with... myself.
That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.
We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part.
Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees.
This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Katie here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.
We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign's success outside of vanity metrics.
Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that'll convince your CEO to unlock more budget.
This episode is a must-listen for marketers (like me!) who've always known influencer marketing can work but just need some direction on where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Alicia here.
And find out more about MyOnalytica (which we discuss on the episode) here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.
We talk about:
- His step-by-step strategy in building a niche B2B community for legal teams
- How he convinced the first members to join - and persuaded them to stay
- Why banning his sales team from the community was a great decision
This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Tom here...
…visit Juro’s website here...
…and here's the article Tom wrote that inspired this episode.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.
We talk about:
- What a starter ABM campaign looks like and setting yourself up for success
- Navigating the dynamics between a joined up sales and marketing approach
- How to measure the success of an ABM campaign
This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Gia here: @giacatt
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk.
We talk about:
- Building CFO Connect, a community for modern finance leaders, from scratch
- Ingredients needed to build and scale a successful online community
- And why the concept of community can be a HUGE competitive advantage in B2B
This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Dominique here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.
We talk about:
- Hubspot and why it - or a platform like it - is a MUST for early stage marketing teams
- The disadvantages of using a 'Frankenstein's monster' technology stack
- Building an air-tight lead scoring system that'll help you measure channel ROI
This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ali here: @alischwanke
Or watch her Hubspot Hacks series here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.
In this episode, we talk about:
- What ingredients are needed to build a successful employee advocacy programme
- How to encourage sceptical employees to get excited and take part
- And the secret to building credibility in your strategy with the leadership team
We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Claire here: @claireakennedy_
Or visit her website here: https://www.claireakennedy.com/
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
In this episode, I sit down with Ivonne Aldaz, Marketing Specialist from Tint and author of the 'Future of Marketing' newsletter.
In this episode, we talk about:
- The strategy behind launching Future of Marketing as a separate brand to Tint - and how this has helped build credibility for the newsletter
- How Ivonne and her team have cracked the distribution code to get their work in front of as many eyeballs as possible
- And why a focus on brand - which is more than just visuals btw - is a challenge you want to solve quickly and solve early to save yourself hassle further down the line
We also talk through Ivonne's dream marketing career in space travel.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ivonne here: @IvonneAldazz
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.
In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.
We talk about:
- What kind of insights brands can pick up from social listening and how this can influence their marketing strategy
- Whether social listening is just for 'big' companies (it's not) and how startups can get a programme off the ground
- And how to measure success when it comes to tracking how your customers are talking about you on social media
Chi also shares a few surprising insights that she's unlocked through social listening AND some of the best tools for brands just getting started.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Chi here: @ChiThukral
And check out Yanko Design's Instagram here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Plus a look at the first 100 days of building a communications strategy in B2B
Subscribe at b2bbite.substack.com
In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.
We talk about:
- Should B2B start-ups pay for PR in the early days?
- What the first 100 days of building a communications strategy should look like
- The difference between a 'trade story' and a 'New York Times' story
Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there's such a thing as a quick media win.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Michelle here: @PRisUS
And I highly recommend checking out her Twitter chats - #FreelanceChat and #CommProsChat
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
How small marketing teams can build a strategy that scales as the company grows
Subscribe at b2bbite.substack.com
In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow.
We talk about:
- How small marketing teams can build a strategy that scales as the company grows
- The importance of picking the right tools and the most common mistakes to avoid as a sole marketer
- And for how long a Founder should look after marketing - and recognising when to let go
Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Bethan here: @BethanVincent
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
We talk about why a Founder/CEO should invest in content marketing from the get-go and what an MVP content marketing strategy looks like.
Subscribe at b2bbite.substack.com
In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”
We talk about:
- Why a Founder/CEO should invest in content marketing from the get-go
- What an MVP content marketing strategy looks like
- How to run an effective workshop to generate new content ideas
- And how Founders can set-up a content marketing programme that scales
Melanie also answers from questions from Twitter, including my favourite - what do you say to B2B companies wanting their content to be totally professional?
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Melanie on Twitter here: @mdeziel
And her book - which is excellent - can be found here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.
We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.
Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Alexa on Twitter here: @HashtagHeyAlexa
And her newsletter, Accessible Social, is here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Masooma Memon, freelance writer for SaaS companies.
We talk whether a blog is right for every B2B company, what makes a blog post go from good to great and her tips for marketers who don't have someone dedicated to maintaining quality and consistency on their blog.
Masooma also talks about an exercise she runs to generate new ideas that reminds me of my time as an improv actor.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Masooma on Twitter here: @inkandcopy
And her website is here: https://inkandcopy.com/
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I talk about why I'm cautiously hopeful of LinkedIn announcing its beta testing audio chatrooms. Yep.
I also share some reasons why marketers should be using audio in their content mix and some specific examples on how.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Sanya-Jeet Thandi, Founder of Anthro, a community newsletter and online resource to help fill the branding knowledge gap for start-ups.
We talk about the basics of B2B brand building and why a little investment by start-up founders upfront will save them A LOT of heartache over the long-term.
Sanya also shares her blueprint of building a strategy in the early days and we may just get a little sidetracked talking about how great The Office is.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sanya on Twitter here: @SanyaJeet
And here's her brilliant brand strategy 101 article we talk about in the episode.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I talk about the future of events and the B2B trade show circuit based on some research from my friends over at FINITE.
I also share an example of a great webinar I attended last year and talk about what made it chef's kiss.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Josh Krakauer, CEO of Sculpt, a B2B social media marketing agency.
We talk about whether companies should look to Clubhouse as a channel to have a direct, authentic conversation with their audience, what makes a successful room (it's mainly the moderator) and how to measure that sweet ROI.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Josh on Twitter here: @JHKrak
Sculpt are also hiring! Here are a couple of links to their open positions:
- Social Media Strategist
- Digital Engagement Manager
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Finally, check out the Startup/angels podcast here.
- Apple
- Spotify
In this episode, I talk about why most B2B ads suck.
Or at least they do according to a new report from the LinkedIn B2B Institute and System1.
I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Charlie Whyman, Curious Thinking Advocate, B2B Coach and LinkedIn Trainer.
We talk about how businesses can use LinkedIn to reach their goals, whether that's generating leads, securing investment or recruitment top talent, and how to leverage the networks of your employees to amplify your reach. We also touch on her OTTER framework, a brilliant way of starting to create a marketing strategy while saving time and doing more with less.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Charlie on Twitter here: @charlie_whyman
Or find her on LinkedIn here.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.
We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow all of the guests on Twitter here:
- Syed Ali - listen to a previous episode with Sy here.
- Amanda Fountain
- Jonathan Ronzio - listen to a previous episode with Jonathan here.
- Ivonne Aldaz
- Fi Shailes - listen to a previous episode with Fi here.
- Claire Kennedy
- Jason Keath
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell.
All my best stuff is on Twitter.
In this episode, I sit down with Christina Pashialis, Founder of ContentUK, a community for UK content marketers.
We talk about how B2B companies can leverage community to engage their audience and better position themselves for commercial success. We cover how to start and nurture a community AND what makes a good one.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Christina on Twitter here: @christina_p
Or check out ContentUK here: contentUK.co
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell.
All my best stuff is on Twitter.
In this episode, I sit down with Brianne Fleming, all-round pop culture aficionado and marketing guru.
We talk about how B2B companies can inject some fun into their messaging by leveraging pop culture while not dropping the ball on hitting their MQL quota.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Brianne on Twitter here: @brianne2k
Or check out her website: briannefleming.com
Click here if you want to hear more about the Trainual case study we speak about in this episode.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Sean Blanda, Director of Content at Crossbeam.
We talk about how he and his team built their B2B email distribution list to 10,000 subscribers almost from a standing start with the help of just four pieces of hero content.
He walked me through step-by-step how they created the assets from scratch, distributed them across their key channels, equipped Crossbeam's commercial team to go out and 'sell' the content on their behalf and how these leads were nurtured once they were in the funnel.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Sean on Twitter here: @SeanBlanda
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Jonathan Ronzio, CMO and Founding Partner at Trainual.
We talk about the creative ad campaign he and his team pulled together with three cast members from The Office (US) to promote their staff training software platform. We also discuss the importance of thinking outside the box creatively in B2B to stand out from the noise and how to find a link between your business and pop culture that makes sense.
Watch the ad here: https://www.youtube.com/watch?v=HCCOQ69aYyE
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Fi Shailes, a B2B social and content strategist and author of the popular marketing blog Digital Drum.
We discuss how to convince sceptical leadership teams that content marketing can be a driver of business growth given the proper time and resources, what it takes to build out and effective and achievable content plan and where you can find rich sources of inspiration in unexpected places.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Nicole Tabak, Marketing Communications and Social Media Specialist, to talk how Instagram can be used to highlight the reasons why a B2B business is worth paying attention to - by customers, potential recruits and even your own employees. We dig into the four different types of Instagram content and some ideas on how you can use them, how to promote culture when there's no one is in the office AND a fool-proof way to collect user-generated content.
We also settle that divisive debate on whether to Canva or not to Canva.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I make the case for why a podcast could just be the answer for a B2B business looking for a creative solution to make their marketing strategy more effective and - believe it or not - ease the load on small teams who already have twenty other things on their plate to do by Wednesday. Then I walk the step-by-step process of how I’d structure a new podcast to beef out my content calendar and support my sales team for a hypothetical food packaging manufacturer.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Alex Price, Founder and Managing Director of 93digital, to have a good old chinwag on the things that can make or break a client-agency relationship. Looking at it from both sides of the aisle, we try and answer questions like how to recognise the organisations that will be a good cultural fit, what it takes to effectively brief and run a project, and how to get a boardroom approval on a budget.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
In this episode, I sit down with Syed Ali, Senior Manager of Social Media at Databricks, who shares his hard-won wisdom on what makes a B2B brand worth following on social media, how to generate content consistently when you're the only one doing it, and how to amplify your reach through an employee advocacy programme.
We also talk TikTok.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Copy is the lifeblood of effective communication. But getting it right isn't easy. It can be daunting to sit down in front of a blank page and write something that compels a reader to take action.
And that's what we focus on in episode one of B2B Better.
I'm joined by Hermione Wright, Senior Writer and Founder, who has worked with everyone from Adobe to Siemens to Envato, to dive into how organizations can breathe life into their marketing copy, develop a consistent tone of voice, and sell this across the business as a point of differentiation.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be "leads".
In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.
I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I'd do differently next time.
This is real advice for the everyday B2B marketer who wants to be better.
Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
Good to meet you! I'm Jason, a ten-year veteran of business-to-business marketing in the enterprise technology space.
For over a decade I've been inspired by the famous, award-winning communication case studies of Google, Unilever, IBM and many other multi-billion-dollar organizations - and have been left frustrated at just how inapplicable to my situation.
Small teams. Even smaller budgets. Little free headspace. Long sales cycles.
That's who I want to help.
From how to build out a multi-channel content programme to writing more compelling copy to convincing stakeholders of a new approach, my focus is on providing actionable advice you can put into practice today.
This is real advice for the everyday B2B marketer who wants to be better.
Learn more at www.jasonrbradwell.com or follow me at @JasonRBradwell