The Pretty Profesh Podcast: Recent Episodes
Sarah Voris
This is the The Pretty Profesh Podcast and I’m your host, Sarah Voris.
I was an MLM drop out who searched for years to find something that I loved doing that I could build into a business. Something that was my heartjam.
It wasn’t until I realized that I didn’t have to have it all figured out to make an impact in the world.
You’re in the right place if you’re a fellow online business mama looking for a place to belong where you don’t have to already know ALL THE THINGS.
Girl, I gotchu.
Each week I’ll give you some encouragement, some practical tips in and out of the business world, and definitely \ lotta laughter while I bring you along as I try to become Pretty Profesh.
This week is a solo episode with Sarah Voris as she breaks down her latest launch from her membership when it opened in January. She talks through three things she learned and what she would do differently next time—so you don’t have to make the same mistakes!
Make sure you’re following us on all the socials:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
-This week on the pod we talked about Main Character Energy and how utilizing it successfully is crucial to the success of your brand and for customer retention. We talked about:
-What is MCE?
-Why is it important for our clients to feel that THEY are the MC? It can’t be all about you. You need to be the funny best friend who encourages.
-Ways to make your client the MC of your brand
1) talk to them, not about them
2) when you talk about you, frame it about them
3) story, story, story. Let them be the hero rather than about your accolades.
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Make sure you’re following us on all the socials:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
This week on the pod, we’re talking about how we can balance motherhood and being an entrepreneur. We covered things like:
Living in the divide (Judi Holler - "both, and" mentality)
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Stop feeling like you have to choose one or the other. You can be BOTH a mother AND an thriving entrepreneur
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Your identity is not found in a role that you hold
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How to remove guilt from the equation
Setting you and your family up for success
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Time boundaries
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Clearly communicating expectations
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Managing seasonal times when kids are home (how to pivot)
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Fill your kids cups first
Regularly checking in with your intentions
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Do your intentions for your home and business align with one another? or do they conflict?
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Are you consistently keeping both front of mind or regularly prioritizing one over the other?
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Your kids are always watching. how can you create a positive mindset around your work for your kids? rather than "mommy is always working" how can you show them "mommy is worthy of chasing her dreams or mommy is working super hard to build something special to help people?"
Make sure you’re following us on all the socials:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
This week on the pod, we’re chatting about fear of failure, how it holds us back in our business, and concrete steps we can take to overcome it.
Here’s the highlights:
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Research by Babson College shows that women report being afraid of failure more than men, which means that there are significantly less female entrepreneurs.
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Imposter Syndrome is already so strong. We already don't feel like we belong in these spaces, which makes us extra sensitive to failure because it reinforces what we already fear.
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The problem is that failure is essential for business owners. We cannot grow without risk, and risk carries an increased chance of failure.
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Not only does it stop us from pursuing opportunities, it causes us to feel insecure when we do pursue them
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Creative entrepreneurship is also more subjective; you could present a project to a client and have them hate it (therefore, failing) even though it could be good work.
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3 ways to combat fear of failure
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Make sure you’re following us on all the social:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
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Things coming up:
Sarah V’s Use Your Words email template membership is open!
This week we’re talking ICAs & why you might be missing the mark when you’re trying to connect with them.
The girls give three reasons:
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You're casting too wide of a net
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You don't know who they are/you don't know their pain points
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You’re focusing too much on WHAT you sell v HOW they will transform
Check out the episode to get all the details!
Make sure you’re following us on all the social:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
Things coming up:
Haley’s Content Camp, starting January 6
Sarah V’s Four Days to a Fire Nurture Sequence Challenge, starting January 17
Episode 1!
This episode, the girls talk through the uniquely different position it is to be a creative business owner and the pressure to continually churn out creative content and product.
They talk about:
what creative burnout is, why it’s common to small business owners and entrepreneurs, but it's more heavily with creative businesses
what causes creative burnout: managing and replenishing the finite resource of creativity, unrealistic expectations on yourself, poor boundaries, decision fatigue, right and left brain tasks, and managing client expectations
how to avoid it: give yourself permission to make something terrible, walk about for a period of time, practice those boundaries, get outside, and set routines with smaller goals
Make sure you’re following us on all the socials:
The pod: @prettyprofeshpodcast
Sarah Voris: @sarahvoriswrites
Haley Westfall: @thewest.collective
Sarah Bell: @bellandwhistle.design
Things coming up:
Haley’s Content Camp, starting January 6
Sarah V’s Four Days to a Fire Nurture Sequence Challenge, starting January 17
Pretty Profesh Podcast: a podcast for female creative entrepreneurs 🤩
This podcast is a place for female creatives to find inspiration, guidance, and education, because we know that there’s something UNIQUELY DIFFERENT about owning your own business in the creative space.
Pretty Profesh Podcast isn’t going to be your typical business podcast that’s super polished—we never promise 100% professionalism.
What you’ll get here is just PRETTY profesh.
New episodes drop Jan 9 and will come out twice a month!
Follow us on insta at:
@prettyprofeshpodcast
@sarahvoriswrites
@bellandwhistle.design
@thewest.collective
Have you ever been frustrated about your slow growth on Instagram? Yep, same. I had to coach myself out of a pretty negative mindset about how slow I was growing. I really had to shift the way I was thinking. I was focused on the wrong things and that made my social media strategy go south. In this episode I talk about how I shifted my mindset to reframe what I thought about that number beside my name.
Figuring out my ICA (ideal client avatar) was one of those things I thought I could just skip over--kinda like the mindset section of every course I’d ever purchased. You know, the one that’s always labeled “DON’T SKIP THIS!” I thought it was one of those things that didn’t really matter. But if you really want to get in the head of your dream client (which is ESSENTIAL for writing great copy) then you’ve got to listen to this episode. I'll tell you what an ICA is, why it's important, and how you can use it to hone in your messaging.
Sales pages are so important because, well, that’s where you sell! Writing them can be tricky because you have to play a delicate balance of giving them all of the benefits of your product or course without actually sounding in-your-face-salesy. In this episode, I’m giving my formula I use to create high converting sales pages every time, including the two words that changed my sales copy forever.
This episode is full of so much good. My friend Emily Delster takes us through the traumatic last three years she and her family have had and how she uses her writing to share her story on social media, bringing about conversations that otherwise might not have been possible.
I know, "don't hire a copywriter" sounds kinda weird coming from me, a copywriter.
But it’s totally true. There are situations when I don’t think it’s actually a good idea for a biz owner to hire out their copy.
This episode will tell you if you’re one of them.
Aaaand what the heck you’re supposed to do instead. (hint: don’t panic. I’ve got your back, Jack.)
Have you ever sat down to write, knowing exactly what you wanted to tell your audience but you just couldn’t get started? This episode is going to change that FAST. Super simple (but oh so practical.)
In this episode, I give my story on how I ended up as a copywriter. It definitely wasn’t my plan, but if I had just stuck with what I wanted to do, I would’ve missed out on God’s blessings in a HUGE way.
I’ll also give you some encouragement on continuing to trust God, even if you have no idea what He’s up to.
Things mentioned in this episode:
Email me at hello@sarahvoris.com
Follow me on Instagram
Grab my top 3 tips to start writing better copy TODAY here.
Get on the waitlist for my upcoming copywriting course, Your Best Copy here.
This episode is an intro into The Pretty Profesh Podcast and what it’s all about. I’ll give you just a bit about me, but more importantly, how we’re gonna be a rockstar team together. I help online business mamas learn to write WOWZA copy, even if you’re just starting out.
Email me at hello@sarahvoris.com
Follow me on Instagram
Grab my top 3 tips to start writing better copy TODAY here.
Get on the waitlist for my upcoming copywriting course, Your Best Copy here.