Lead Generation World: Recent Episodes
Michael Ferree
On this podcast, we talk all things Lead Generation. Meet the movers and shakers in the industry and learn best practices that will help you be more successful with your lead generation or lead buying efforts.
Legal lead generation is a broad industry that can be divided into two main categories. The first is intent-driven – in this category, the leads are in the market for a specialized attorney for services such as auto accident, personal injury or even social security disability. The second category falls into discovery, where the lead is educated with an ongoing legal action that they might qualify for. Most of the tort markets – Camp Lejeune, Zantac, Tylenol, etc. – fall into this category.
Join this session and discover these the similarities and differences with these two categories. With our panel of experts, learn the channels that are better (and can scale) for each, and the best practices in building their unique funnels. More than that, discover ideas on marketing angles and lead magnets to grab attention, engage leads and convert them. Finally, educate yourself on the specific nuances of each market.
Key Takeaways:
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Get the different acquisition channels for motor vehicle accident, social security disability and torts.
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See how calls are generated (inbound v. outbound) and their sources / touchpoints (direct from ad, fresh lead, aged lead, transfer, text message, etc.)
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Learn messaging that resonates with the leads in each market
Speakers
- David Quiec(Speaker)ENGINEFISH, PARTNER
- Anthony Paluzzi(Speaker)PALO MEDIA, CEO
- Andy Northcutt(Speaker)Legal Brand Marketing LLC, VP Business Development
- Blake Holiday(Speaker)WALKER ADVERTISING, DIRECTOR OF AFFILIATE STRATEGIES
In this session, we delve into the intricate process of transitioning from SMS marketing to closing sales, emphasizing the necessity for a buffer between the two stages. Discover the unseen aspects of marketing operations that fuel your sales results, and understand why a robust conduit is essential to ensure an effective and smooth transition.
Key takeaways include a comprehensive understanding of the process that converts SMS messages into successful sales, and insights into why it's not as straightforward as it may seem. We'll delve into real-world examples and strategies that demonstrate how you can streamline this process, mitigate pressure points, and optimize the entire SMS to sales conversion journey.
By the end of the session, you'll have the necessary knowledge to identify potential gaps in your own marketing-to-sales process and practical strategies to reinforce this crucial business conduit for enhanced performance and increased sales.
Speakers
- Holly Depies(Speaker)RALLY BOX, Owner
- Cari Hartman(Speaker)UNIK MEDIA, VP OF PARTNERSHIPS
- Tracy Laney(Speaker)Digital Thrive , Business Development and Strategic Partnerships
- Melanie Bivens(Speaker)VERSE.IO, SR. MANAGER ENTERPRISE PARTNERSHIPS
This enlightening keynote session will explore the undeniable rise of inbound calls as the future of the lead generation industry. As outbound calling faces mounting pressure and shrinking effectiveness, inbound calls are emerging as a powerful force. In this presentation, we will unveil groundbreaking pay per call data and statistics that have never been seen before, shedding light on the true potential and growth of inbound calls. Get ready to gain valuable insights and a roadmap for where the pay per call industry is headed, empowering you to capitalize on this dynamic shift and stay ahead of the curve. Don't miss this opportunity to navigate the future of pay per call and unlock new horizons of success.
- Adam Young(Speaker)RINGBA, CEO
Join us for an enlightening panel discussion with industry experts, as we delve into their proven strategies for achieving success in pay-per-call. Uncover expert testing methodologies and gain valuable insights on when and how to scale your operations to achieve massive volumes. Get ready to discover the keys to unlocking the full potential of pay-per-call marketing!
Speakers
- Adam Sthay(Speaker)DIGITAL MEDIA SOLUTIONS, SVP PAY PER CALL
- Josh Grant(Speaker)PROSPECTSDM, DIRECTOR
This incisive session on navigating the offshore pay-per-call and contact center Landscape provides an invaluable roadmap for managing offshore operations, touching upon key areas such as transnational payments, contact center script compliance, and the art of vetting offshore centers. With a particular focus on real-world case studies, attendees will gain pragmatic insights into the good, bad, and ugly of offshore operations while acquiring strategies to mitigate fraud and improve overall performance.
Speakers
- Tina Dixon, COO(Speaker)Queens of Digital Marketing, COO
- Susannah Rayburn(Speaker)DIABLO MEDIA, GENERAL MANAGER
- Natalia Pacheco(Speaker)Quantum Digital Media Inc, Senior Director of Revenue Operations
- Erin Bittner(Speaker)CONNECTION HOLDINGS, DIRECTOR OF SALES
We are going to get down to the nitty gritty what the Lead Generation World speaker, author of "Rethink Your Marketing", and CEO of Stratebeat is up to in 2022. Listen in! I think it will interest you!!
Joining us on this episode will be the Founder and CEO of CloudControlMedia, Casey Cook. Casey has a long history in the performance marketing and lead generation industry and we will dive into that history and also how CloudControlMedia is helping companies be more successful with their media buying
On this episode we are joined with Wade Schlosser the CEO and Founder of Solvable. We di into his 20 year history in the affiliate marketing industry and how he has taken what he has learned and applied to creating Solvable.
On this podcast we will invite Steve Bederman to join in and share his experience in the contact SaaS industry, how he thinks it will continue to evolve, and how companies can be successful with their inbound and outbound contact strategies.
Ben is the Technical Director at CAKE and leads the charge on all major integrations and client onboards. In this episode, we will dive into lead distribution best practices and the state of the lead generation industry in the UK
On this episode we welcome Alexander Higson and Karol Kelner from CJ Affiliate to discuss current trends within the lead generation industry and much more.
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
On this podcast, we are going to discuss how companies should be getting technical with their lead generation efforts. Plus, we will hear how Lolly is making waves in the lead generation industry.
In this episode, we are joined with Nigel Borwell to discuss all things lead generation in the Uk, how LeadTech was started 20 years ago, what he has seen change over that time, and where he would like to see things continue to evolve.
Is call services in your blood? Well, it's flowing through Michael McGuire's veins. From the age of 16, he has been working within call centers and he has some excellent best practices to share on this week's podcast.
Compliance, transparency, and best practices are topics of discussion with the Founder of Contact State. In this episode, we welcome back Alain Desmier to talk about all things lead generation industry in the UK.
On this podcast we are joined with Ethan Ewing of ProPair. We discuss how mortgage companies are successfully improving their conversation rates by optimizing who they distribute their leads too. We also catch up on what he has seen change through the pandemic and how companies are weathering the storm.
In this episode, we are joined with DJ Swanepoel, the CEO and Founder of AimTell. We discuss all things "web push", entrepreneurship, and the future of notifications.
Listen as we speak with Simon Delaney, CEO at Databowl, about all things lead generation in the UK. Hear how they are helping brands and lead generators to become more successful with generating and managing leads.
In this episode, we are joined with Alex Baydin, the CEO and Founder of PerformLine. We talk RegTec, compliance, the evolution of PerformLine, and the new services they are launching around document reviews.
In this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up.
07:55 Young Jessie deals with entrepreneurship and the ATF
24:00 Why was is CallAction.co created
34:00 Moving the landing page to text and mobile
37:15 Facebook advertising and text
47:10 Defining the lead generation funnel
In this episode, we are joined with Karol and Alexander from CJ Affiliate. We discuss all things lead generation in the UK. Listen in to hear what they see across the CJ network on what campaigns are working, what trends they see, and so much more.
To contact information:
Karol Kelner: karol.kelner@cj.com
Alexander Higson: alexander.higson@cj.com
General: cj_uk_leadgeneration@conversantmedia.com
In this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.
John Challis of Frontpoint joins us for this podcast to discuss all things Lead Gen. John has experience working for some of the biggest lead generation brands in the mortgage industry and he and Mike get to reminisce about the good old days and how they have changed, or maybe how they have not changed.
In this episode, we continue to talk about diversity within the industry. We are joined by Kathy Bryan, the Founder of Women of Martech, and the CMO at Digital Media Solutions and we discuss gender equality and her efforts to amplify the voices of women across the industry. For more information on the Women of Martech please visit. https://womenofmartech.com/
In this episode, we are joined with Jen Capstraw from the Women of Email Association. Jen shares her experiences as a woman navigating the marketing world, her efforts to help other women, and her efforts to support the Women of Martech initiative.
In this podcast, we talk with Chad Williamson from Fluid Education. We discuss industry diversity, the EDU industry, and ways we can make a positive change in the lead generation industry as a whole.
Being successful in sales and business is more about the ABC's of closing. In this episode, I get to talk with Jason Cutter of Cutter Consulting Group about what makes a great salesperson. Take a listen and let me know what you think makes a great salesperson.
In this episode, we talk with Matthew Conlin, the Co-Founder and President at Fluent. We get to hear how he first met his business partner and they eventually took Fluent from 2 to 200+ employees.
In this episode we talk with Nima Hakimi, the co-founder of Convoso. I get a chance to hear about how he founded Convoso, navigated the evolution of the platform and the companies culture, as well as best practices for outbound contact strategies for lead generators and lead buyers.
Data Graphing, Identity Data, Data enrichment are all things we get to talk about the CEO of Infutor, Gary Walter. In this episode, we get to hear how 3rd party data is helping companies become more successful with their marketing efforts. Plus, we get to hear what the future is for identity data from a man on the front lines. Take a listen and let us know what you think.
In this episode, we get to talk with Michael Hammond of NextLevel Advisors. Michael works with Fintech companies, specifically in the mortgage industry, with their business development, sales, and marketing. He provides some excellent insights into how both Fintech companies and mortgage companies can be more successful with their businesses.
On this podcast, we connect with Deon Bryan from Lucidx.co.uk. We get a chance to discuss lead generation for auto dealerships in the UK as well as optimizing an Amazon business. Please let us know what you think.
In this episode, we talk with Garrett Mehrgith of Directive Consulting about the rise of his company, how he bootstrapped the company right out of college and turned it into a 50+ employee agency, and also marketing best practices for BtoB SaaS companies.
In this episode, we talk with Rob Seaver, the Director of the LeadsCouncil, an association that promotes best practices and standards to the Lead Generation industry. We discuss regulations, new LeadsCouncil initiatives, and much more. Take a listen and let us know what you think!
On this episode, we catch up with Mike Brown of ProCRM.co. We had a chance to discuss his career leading up to ProCRM.co, how his platform facilitates multiple channels of communication and lead distribution (which is a necessity in today's world), and how lead generators are becoming more and more effective with the distribution strategies.
Joining us today is Luke Ashworth of Adviser.ai. Luke shares with us his journey from an Online Marketing Manager to the Founder of several very successful companies. He also shares how and why is life perspective as changed and his current effort to create a business that helps companies close more leads into sales.
On this show we talk with Ruben Ugarte from ActiveProspect about the solar lead generation industry from both the buyer side as well as the lead generation side.
Ben Tyrrell of MVF Global joins us today as we discuss lead management best practices, lead generation trends, how to vet a new lead seller, and so much more.
Alex Curtis of The Lead Engine joined me today to discuss how companies can rely more on self-generated leads instead of 3rd party generated leads to grow their business. We also have a great time talking about Facebook Ads, Youtube, content marketing, and so much more.
Join me in this episode as we speak with Simon Akers of Archmon about the lead generation industry in the UK, what challenges lead buyers face, what most important factors should they focus on, and what industries have the most opportunity for lead generation partnerships.
If you are a small or medium-sized business you know how important Yelp is to gaining and retaining business. In this episode we get a chance to catch up with Mimi Do from Yelp to discuss all things Yelp!
In this episode, we talk with the founder of Contact State about his experiences within the lead generation industry and how he working to build trust and transparency in the UK market.
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