Advertising Specialty Institute: Recent Episodes
ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.
Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.
Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.
The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.
ASI’s Michele Bell and Nate Kucsma join this week’s episode of Promo Insiders to share key takeaways on trends and key findings from ASI Research’s fourth annual study of the European promo market.
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
In Counselor’s inaugural episode of the Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman sits down with three experts to find out how promo companies can claim their tariff refunds.
The president of Sales Ink talks about guiding print and promo distributors to reach new heights
Stephanie Preston of PCNA (asi/66887) discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.
Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building company culture and maintaining consistent messaging across channels.
Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.
Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.
The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to adopt the “merchandiser mindset” needed to secure orders. Spoiler alert: It’s a lot easier than you think.
Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.
Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.
The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.
Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchise Group (UFG), discuss their vision for the franchise following some key leadership shakeups.
Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.
Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.
The CEO of Red Swag made what could've been a dull job something memorable using print and promo.
Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.
Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.
The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.
The Counselor editors recap all the highlights from ASI’s signature southwest trade show.
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.
Counselor editors taste-test fun snacks and discuss sales ideas for spring and summer campaigns.
Compass Industries President Mike Levy joins Promo Insiders to discuss how the third-generation family business built its product niche and how it tackles industry relationship-building today, both with retail manufacturers and promo distributors.
Christy and Brian Floriani, owners of BUKU Branded, talk about why they’ve chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.
Liz Haesler, chief merchandising officer at PCNA and a member of the ASI Promo for the Planet advisory board, says that buyers are no longer asking why sustainability matters and instead want specific proof points and verified impact data.
Nick Friedman, co-founder of multimillion dollar moving company College Hunks Hauling Junk and the keynote speaker at ASI Fort Worth 2026, explains how building trust helps his company stand out in a crowded market.
Have you ever thought about decorating with patches and emblems, but weren’t sure where to start? Consider this podcast your crash course on how to get started. Today we’re joined by Lizz Riedy, Content Marketing Specialist at STAHLS' (asi/88984), who’s explaining everything you need to know. We’ll cover new and trending patch and emblem styles, popular products to decorate and explain how simple it is to start doing – even if you never have before.
The owner of WHOOPLA (asi/522701) explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.
ASI Media’s Sara Lavenduski and Tara Lerman talk about the current situation with the levies and how trade relations with the U.S. have shifted in recent months.
Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
The Counselor Top 40 supplier recently acquired Confection 360, and Stier explains how its high-speed etching process is expanding the company’s offerings.
The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company's full suite of services
ASI Media’s Sara Lavenduski and Hannah Rosenberger reflect on three energetic days in sunny Florida that kicked off a new year of sales.
Co-hosts Theresa Hegel and Cassie Green talk about working with industry suppliers and decorators to create custom podcast merch, welcoming Jeremy Morillo of Stanley/Stella for a discussion about the sustainable apparel company.
ASI Media’s editors forecast the year in promo, from tariffs to AI to their prediction for Product of the Year.
Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small and medium businesses.
The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.
Personalized accessories – Counselor’s 2025 Product of the Year – have made waves by turning promo’s smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it’s made such an impact.
Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.
Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.
Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what’s planned for next year.
In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.
Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.
In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.
The president of GBS BrandConnect traces his career from print beginnings to full-service present.
Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.
Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.
ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year’s show, held Oct. 22 to 24 in Orlando.
ASI Media’s editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.
Premier Press transformed from print provider to full-service firm with the addition of promotional products.
In this episode, ASI Media editors Theresa Hegel, Sara Lavenduski, Tara Lerman and Hannah Rosenberger sample fall goodies and break down some tips for promo pros this gifting season.
In this episode of Branding Together, the CEO and creative director of AMB3R, talks about how he got his start in the apparel and promo industries, and where he draws inspiration for his projects.
Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.
The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.
In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.
ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/
In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.
Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.
CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.
BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that’s both fashionable and good for our planet. On today’s podcast, we’re joined by Jenny Huynh, global sustainability manager at BELLA+CANVAS, who’s sharing everything you need to know about how BELLA+CANVAS compares to alternatives in the industry and why they should be your top choice when clients come looking for sustainable and high-end apparel styles.
Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA’s recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.
Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.
Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.
Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.
In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.
ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.
In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.
Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how simple it is to get started.
The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.
ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.
Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls’ into a global leader in print on demand and other apparel decoration technology.
Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.
Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.
ASI’s Michele Bell and Sara Lavenduski discuss the new online education platform available to ASI members, featuring tracks on sales, marketing, AI, ESP+ and more.
Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.
Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.
MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she’s attended lately and gives the inside scoop on what giveaways are popular on and off campus.
Help your clients tell their brand story with unique styles that are iconic from the start. We’re talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today’s podcast, we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We’ll discuss everything you need to know to sell the most premium garment dye collection in the industry, including on-trend styles, thoughtfully curated colors and precision-crafted construction details.
In this month’s episode, we chat with Lindsey Reid of emblm who bought her parents’ company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.
ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.
ASI’s Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.
Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.
Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.
The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.
In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.
The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.
In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.
Jackson Williams of Counselor Top 40 distributor American Solutions for Business (asi/120075) discusses the power of learning, holding a full-time job in college and what it’s like to work with his twin brother.
The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS, who is sharing everything you need to know to sell these fashion-forward, retail-quality styles. We’ll discuss how the Heavyweight collection speaks to current consumer trends, how it fits and feels when worn and all of the decoration techniques you can use for your client’s next project.
ASI Media Editors C.J. Mittica and Christopher Ruvo and ASI Senior Research Director Nate Kucsma discuss exclusive sales data from ASI's latest surveys, and the outlook for the promo industry in Q2 and beyond.
As e-commerce and customer buying habits evolve, it’s important to stay nimble to keep your business as profitable as possible. In today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who will teach you how heat printing technology is empowering decorators and distributors to profit from orders from any quantity and to produce more than just T-shirts on demand. We’ll discuss tips for leveraging automation and how certain tools can make it possible to ensure strong profit margins at any quantity for a diverse array of finishes.
The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.
Katie Kailik, national account manager at Peerless Umbrella (asi/76730) joins Promo Insiders to talk through why trust, communication and non-product driven conversations are key for building strong relationships and ultimately making sales.
The BAMKO (asi/131431) merch pro, who generated $18.5 million in 2024 sales, shared strategies for building up a customer base, benchmarking sales and more.
Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on the workers who produce products and building ethical supply chains.
Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.
Dryvve and Bold Promo share their best advice and explain why rebranding was a necessary and welcome change.
Enrique Perez, president and founder of Hitex Marketing Group (asi/515762), tells the story of the company's journey into print as a result of following opportunity, and using its staff's imagination to create out-of-the-box packaging ideas.
ASI Media editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.
Jodie Schillinger, Joelle Stahlecker and Jamie Johnson have all built careers at the Wisconsin-based Maple Ridge Farms (asi/68680) – inspired by their mother, Virginia Lemmer, who introduced her children to promo when she started her own career there nearly 40 years ago.
Dr. Mary Kelly, a renowned economist and U.S. Navy veteran, delivers data-backed insights to bring the economic picture into focus – and there’s better news that some may expect.
Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.
Ahead of Earth Month, Kris Robinson of Jackalope Creative shares tips forpromoting sustainability with your self-promos and pitching eco-friendly merch to clients.
In this month’s episode, we chat with Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products, who talks about his career in print and promo – from lucky breaks to biggest mistakes.
Let’s talk on-trend, beginner-friendly decoration. On today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who’s sharing everything you need to know about new-and-improved Chenille Patches and Flexbroidery Emblems. We’ll explain what these decoration methods are, why they’re so popular and how easy they are to try out for yourself, even if you never have before.
Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration. Please excuse the technical difficulties with our audio.
What does it mean for apparel and sports uniforms to be female-focused – and why is that an important consideration for promo pros to consider when selling? ASI Media is joined by Cassie Stanczyk and Victoria Thomas of Counselor Top 40 supplier BELLA+CANVAS (asi/39590), as well as Marina Paul, founder of women’s sportswear brand SPRHRA, to discuss.
With a PhD in chemistry and past working for Coca-Cola, Dominique Downing relies on the scientific method to troubleshoot problems – and to drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.
ASI Media editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.
ASI Media editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger reflect on noteworthy promo campaigns, share sales tips for the spring and summer months, and taste-test interesting eats.
In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.
Ryan Cady, director of client success at Imprint Engine (asi/190620), tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th hour roadblock, but with the strength of his network and relationships, everybody ended up happy.
ASI Editors C.J. Mittica and Christopher Ruvo sum up the blitz of tariff news and how suppliers & distributors companies are dealing with it.
In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.
Courtney Bills, CEO of Tactive (asi/299441), discusses the company's recent acquisition of Concept Prints Inc. (asi/166238), blending print and promotional products together to create "multisensory marketing for a digital world," working on e-commerce platforms with customers and more.
Gross, a marketing executive and competitive race car driver who also happens to be a C6 quadriplegic, will be a keynote speaker at ASI Fort Worth in March.
Scott Edidin and Scott Pearson of supplier 6AM Sourcing (asi/46173) discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.
In this episode of Promo Insiders, Francis Pierrel, talks about moving from theluxury retail space to becoming the CEO and partner of LR Paris (asi/246857).
In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo, and vice versa.
ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
Three ASI Media editors weigh in on industry sales, tariffs, AI and their guess for Product of the Year.
Jeffrey Schrimmer, president of Brighter Promotions, explains how promo firms can file a claim in the $5.5 billion settlement in an antitrust class action suit against Visa and Mastercard.
Mary Furto of Counselor Top 40 supplier PCNA (asi/66887) gives an overview of several consumer trends to watch in the months to come, and presents promotional product ideas in line with those trends.
Three ASI Media journalists share stories with important significance for the promo products industry that they believe deserve another run in the spotlight.
Convergence Corner: How One Proforma Owner Saw the Value in Print and Promo Together From the Start by ASI
Stephanie Stuckey, chair of Stuckey’s, a roadside oasis famous for its pecan log roll, provides tips and engaging tales that will you breathe fresh life into your business in this preview of her keynote at the ASI Show Orlando 2025.
Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
Wayo co-founder and CEO Julia Xu joins ASI Media to discuss the tech at the heart of the supplier: AI. The company has built an AI model based on information about thousands of factories, with the goal of easing overseas product sourcing for the industry.
ASI’s top research executive and news director discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.
Multiplai CEO Isar Meitis and ASI Director of Software Engineering John Young discuss how AI can transform your business and the best practices to start using it right now.To hear more from Isar:AI Business Transformation Course: https://multiplai.ai/ai-course/The Leveraging AI Podcast: https://multiplai.ai/podcast/Connect with Isar on LinkedIn: https://www.linkedin.com/in/isarmeitis/
AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promotional products industry.
As the end-buyer research series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends and takeaways from the study’s 26 market segments.
Jeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.
Lou Elliott-Cysewski of CoolPerx, a member of the Promo for the Planet Editorial Advisory Board, talks about greenwashing and how to avoid it – both in your own marketing and when dealing with other companies.
Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.
In a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.
On September 11, 2001, Michael Hingson, who’s been blind since birth, escaped the World Trade Center by navigating 78 flights of stairs with his then guide dog Roselle. Now, he shares his story – and the many lessons he’s learned about teamwork, facing fear and trust – with audiences around the world. He’ll be a speaker at ASI’s Power Summit in October.
The promotional products business is becoming more globally interconnected than ever. As such, don’t miss the key findings from this in-depth exclusive study on distributor performance in Europe.
From strike threats to militant attacks, there is a lot in play. What does the disruption mean for the promo products industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.
Frank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions.
Description: Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000) and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – joined the Promo Insiders podcast to talk about the main similarities and differences between the print and promo industries, and how companies in the industry see the value in offering both.
Description: Counselor Editor-in-Chief C.J. Mittica and ASI Sr. Executive Director of Research Nate Kucsma highlight the most interesting findings from our annual report and what it means for distributors and suppliers.
ASI Senior Vice President Michele Bell interviews Schmidt on his successes, big strategy swings, some notable misses and why he’s in it for the long haul.
Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.
Lewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.
Co-founders of Elemental Bottles Seth Inyang and Vinyh Lieu chat with Sami Marshak, ASI's data analytics editor, about sustainability and future plans for their company, as well as winning Counselor's 2024 Supplier Entrepreneurs of the Year award.
ASI Media editors Christopher Ruvo and Brendan Menapace discuss how to generate ample printing and promotional products business within the fast-growing marijuana market.
Eric Henry, CEO and president of TS Designs, a B Corp-certified sustainable apparel decorator in North Carolina, talks about his company’s many people- and planet-focused efforts, including its new Know Your Clothing initiative.
ASI Media’s editors and interns discuss sales opportunities for Q3, look ahead to Q4 and try sweet and savory foods.
A “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the promo products industry.
ASI Media staffers share vacation memories, their favorite souvenirs and thoughts on how promotional products distributors can take advantage of the season.
Dr. Jan Louise Jones, professor of Hospitality and Tourism at the University of New Haven’s Pompea College of Business, returns to the podcast to discuss the current state of the travel industry, growing travel trends and where distributors can look for opportunities to sell more promo.
Productivity expert Alexis Haselberger shares her top strategies to free you from the clutches of your inbox.
After being fired in December, Glenn Chamandy returned as president/CEO of the Top 40 supplier in late May, capping a corporate war that had lasted months.
Rielly Troyer of Proforma Printhouse (asi/491465) is a promo products-selling whiz kid who generated over $1 million in annual revenue at just 23 years old. In this Promo Insiders, he offers insights into his success.
Jessica Hiner of The Magnet Group shares why she believes it’s a badge of honor to be called “relentless” and shares some of her best sales tips.
Rose Sarro, VP of Sales for Promo Direct (asi/300477), explains how she gave up practically her entire client roster and was still able to achieve personal sales records.
Ramon Ray, a small-business expert and successful entrepreneur, will be giving a keynote address at the upcoming ASI Chicago show. In this episode of Promo Insiders, he talk about why it’s so important for sales leaders and company executives to connect with their clients on a human level and he shares tips for making a positive impact online and in person.
Samantha Strazanac, CEO and founder of Strazanac Solutions (asi/338036) and a newly listed ASI distributor, talks about offering a diverse menu of services and staying competitive in the midst of industry-wide M&A.
Andrews, president/CEO of the Advertising Specialty Institute, and Leskusky, president of the Alliance, deliver in-depth perspective on how ASI’s acquisition of a promo-focused events and media portfolio from PRINTING United, along with a new partnership between the organizations, will benefit print and promo purveyors.
John Bruellman, CEO of Showdown Displays’ parent company, and Jeffrey Nanus, president of AAA Innovations, discuss what the deal means for the firms and the promo products market, along with topics like M&A, supply chain and 2024 sales.
ASI Media editorial staffer Elena Hubert talks about hot trends and popular promo products among undergrads.
Stausholm’s company makes pencils that incorporate a seed capsule that can be planted when you can’t write anymore with them.
ASI Media’s Executive Editor Sara Lavenduski and Data Analytics Editor Sami Marshak discuss all things spring – including sales tips for distributors – and try out fun seasonal treats.
Get powerful insights from Jamie Watson, one of the foremost experts on mergers and acquisitions in the industry, in this discussion hosted by ASI Media News Director Christopher Ruvo.
The ASI Media team recaps the top trends and what both distributors and suppliers were saying at the show.
Jeff Lederer, a merch market veteran, leads at investment firm that bought the Top 40 promo products distributor nearly a year ago – intent on making the company a powerhouse. Here, he discusses how things are going, including insights on a recent international acquisition.
New Boundless CEO Aaron Hamer and Touchstone Founder Derek Block discuss the mega deal involving two Top 40 promotional products distributors, while offering insights on everything from industry M&A to the future of promo in a rapidly evolving marketplace.
Former Ritz Carlton Chief Sales & Marketing Officer Bruce Himelstein offer tips from his 30-plus years of success in the hospitality industry.
Looking for the next big thing in branded decoration? You’ve come to the right place. On today’s episode, we’re joined by Kelly Walters, Content Strategy Manager at STAHLS’ (asi/88984) to discuss dimensional decoration: a trendy branding method that’s rising in popularity both in retail and the promo world. We’ll cover what dimensional decoration is, which client projects this method makes a great fit for and simple tips to achieve decoration success.
Pelican, which makes protective cases, coolers and drinkware, is offered in the promo industry by Top 40 supplier Logomark. As Curleigh puts it: “Pelican is the gear that protects gear, and we equip those on a mission.”
The sales, communication, leadership and influence expert will deliver a keynote address at ASI Fort Worth next month.
Shelley Stewart of Red Promotions (asi/590025), Paul Cosaro of Picnic Time (asi/78065) and Brian Haner of Image Source (asi/230121) join Promo Insiders to discuss the ideas and strategies that helped place their companies on the Counselor 2024 Best Places to Work list.
ASI Senior Executive Director of Research Nate Kucsma and News Director Christopher Ruvo delve into the details behind promo’s successful but challenging year.
ASI Media editors discuss our new product-specific page, featuring showcases, trends, case studies and more.
Excitement and energy for the new year abounded at the industry’s first big trade show of 2024.
The ASI Media editors peer into their crystal ball once again and forecast this year’s major developments.
Nick Lateur of Top 40 supplier HPG talks about the insatiable demand for 2023’s must-have status symbol.
Theresa Hegel talks with Beth Paretta, owner of Paretta Autosport, the first woman-owned, woman-driven team in the INDYCAR Series. Paretta will be a speaker at the upcoming ASI Orlando show in January.
Jesse Cole, founder of the super successful exhibition baseball team the Savannah Bananas, delivers unconventional insights that can help power a brand or business to the top. Cole is keynoting the ASI Show Orlando 2024.
Owners and execs whose companies have lasted 10, 20 and 30 years share the lessons they’ve learned along the way.
The tragedy occurred in the town that Lantz and the Top 40 distributor call home. Here, the CEO candidly discusses the impacts on her community and how to lead during a crisis.
Brand authenticity, AI and industry sales were among the many compelling topics discussed at the event, which brings in top executives in promo.
What’s it like to be heading up the social media of a Top 40 distributor? In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Elizabeth Purtell, of Overture Promotions (asi/288473), about what a day in the life looks like for a young social media coordinator. How much freedom does Elizabeth have to create content? What are the challenges and roadblocks? Find out this in this live discussion!
Jane Mosbacher Morris says she saw the power of leveraging market forces to effect change during her time working for the U.S. State Department.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andrew Titus, the young, twenty-something president of Fully Promoted (asi/384000), about what it’s like to lead a Top 40 company at such a young age. What are Andrew’s biggest challenges? How does he utilize social media to grow the Fully Promoted brand? And what does he think this industry needs to be better at? Find out this, and much more, in this live discussion!
Colleen Shea shares the history of her family’s 95-year-old writing instrument company and their commitment to keeping all production in New Jersey.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kirby Hasseman, of Hasseman Marketing, about his new book: Hit the TARGET: A story about marketing, business and life. What was Kirby’s inspiration? And how does he find the time to juggle so many responsibilities? Find out this, and much more, in this live discussion!
ASI Media editors Christopher Ruvo and Theresa Hegel unpack how the schemes are becoming more cunning and provide tips to keep from getting conned.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Digital Marketer Marji J. Sherman about A.I. and how it will impact social media. What are the advantages of tools like ChatGPT, and what are the challenges? Find out this, and much more, in this live discussion!
About 10% of staff at Stakes Manufacturing has a disability. Co-Founder Jed Seifert talks about how inclusion benefits both employees and employers, and the many career resources available.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andy Hudson and Kevin Hagan, of Incentive Concepts (asi/62536), about their long-running YouTube livestream show called Incentive Concepts LIVE. What are the challenges of running a regular social media show? What impact has it had on their brand? And who will win this year’s Super Bowl? Find out this, and much more, in this live discussion!
Bill Johnston of Recover Brands and Andy Bell of Boxercraft talk about sustainability and how to meet ESG goals.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kevin Walsh, president at Top 40 supplier Showdown Displays (asi/87188), about Dash, their lovable ninja mascot! How long has Dash been part of the Showdown family and what impact has the mascot had on the brand? Find out this, and much more, in this live discussion!
Erika Ayers Badan will be the keynote speaker at the upcoming ASI Power Summit in California.
Also a Harvard economics professor and managing director of a $15 billion hedge fund, Todd Buchholz will be speaking at the ASI Power Summit in October.
Don’t have time to read our full comprehensive report? Then listen as we unpack the most interesting findings from this year’s survey.
ASI Media talks about Halloween creep, favorite candies and costumes, and marketing tips for taking advantage of the changing season.
Natasha Richter of Crystal D talks about the supplier’s weekly WOW! Wednesday initiative.
Fear of rejection among salespeople is more common than one might think. Sales expert Alice Kemper joins the podcast for her top tips for conquering it.
If you’re not taking advantage of heat printing on demand yet, it’s time to get started. In today’s discussion with Dave Conner, Content Director at STAHLS’, we discuss all the reasons you should get started – and as it turns out, there’s a lot! From excellent versatility, simplicity to learn and reduced cost and waste, there’s plenty of ways this decoration strategy can improve your business.
A top lawyer outlines the concrete steps that spouses should take when going into business together.
Recently named co-chief executive officers of Kaeser & Blair, brothers Brad and Mitch Kaeser share insights on how they plan to keep the Top 40 firm that’s been in their family for 100 years relevant and growing.
Teresa Fudenberg, CEO of Storm Creek, says her company has committed to donating at least $5 million to charity by 2030.
The innovators at the helm of Harper + Scott talk about deciding to go into business together, their favorite recent projects and their plans for the future.
The president of The Chest looks back on her time in promo and what she appreciates most about the industry.
Shape, a longtime promo products pro and CEO of Stran & Company, is Counselor’s 2023 Person of the Year. He got there through savvy risk-taking and strategic execution, which includes taking Stran public.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Seth Weiner, president of Sonic Promos (asi/329865), about his “Grill’a Marketing” self-promotion campaign, where he pairs summer grilling tips with the proper use of promo. What effect has it had on his business? And what is #Promobesity? Find out more in this live discussion!
CEO Jay Deutsch, a member of Counselor’s Power 50, discusses the recent acquisition of Germany-based ipm | gruppe and how BDA is looking to aggressively grow sales across the pond.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with digital marketer and Twitter expert Madalyn Sklar about the newest social network on the block: Threads. Is the hype real and should you be on it? Don't miss this discussion!
In this live Social Angle podcast, scheduled for Wednesday, ASI Media’s Vinnie Driscoll chats with Samantha Fullerton, of BAMKO, about how she’s been able to balance her life and work with the constant threat of evacuations due to the fires in Alberta.
Business strategist and sales coach Michelle Parisi shares her expert tips for effective hiring and managing of a high-performing team.
In this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo pros for an in-depth, roundtable discussion about the future of social media in the promo industry. Will its importance grow? What networks should you be mindful of? And what role will artificial intelligence have? Don’t miss this important discussion.
Joe Favre of Vanguard Promotions explains how combining services can lead to powerful client engagement.
Fashion industry veteran Pam Seidman created reusable bag brand BYBBA, creating high-end products made from 100% recycled ocean plastic.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Stacie Harshbarger Gass, marketing and operations manager at Printable (asi/299458), about how a clever idea – asking ChatGPT to write a song about screen-printing a T-shirt – led to a professionally produced, viral rap video performed by puppets. No, we’re not kidding! Don't miss this discussion with Stacie!
Are you taking advantage of private labeling yet? If not, it’s time to get started! Not only is this a highly requested service for your clients, it’s also a savvy way to spread brand awareness for your business too. To learn how to get started with this in-demand offering, today we’re joined by Rachel Corey, Promotional Program Manager at STAHLS’ DFC. We’ll discuss popular private labeling products, branding locations and sales opportunities for this unique service.
Precious Williams, a 13-time national elevator pitch champion, trainer, TEDx speaker and bestselling author, will be sharing her knowledge at the upcoming ASI Chicago show in July.
Executive Editors Theresa Hegel and Sara Lavenduski talk warm-weather branded merchandise sales and try some fun and wacky treats – like shrimp-flavored chips and iced tea fruit snacks.
In this episode of Promo Insiders, the president and CEO of the Top 40 supplier discusses his company’s most recent CSR report and its plans for the future.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Christine Fischer, of American Solutions for Business, about how she uses fun and engaging social media content to target the automotive industry. Don't miss this discussion with Christine!
The distributorship in Ontario recently announced the appointment of a new CEO. What does this mean for the company?
Since late 2021, Tommy Gomez has increased his sales at Brilliant (asi/146116) by an impressive 1,600% due to his dedication to customized solutions and an unparalleled client experience.
Claire Ashford, southwest regional sales manager for Top 40 supplier Tekweld (asi/90807), talks about her sales philosophy and what she loves about the promotional products industry.
Lorin Carlino Ogawa and Marissa Carlino, swag specialists at Creative Solutions (asi/170769), talk about the early days of the company their mother founded and their advice for fellow family-owned businesses.
In the latest Social Angle podcast, originally recorded from a Twitter Space, ASI's Vinnie Driscoll and Marketing Strategist Suzy Huber discuss how to use social media effectively for your business, including client acquisition.
ASI’s news director and senior research executive discuss the key stories and trends behind the industry’s first quarter sales, while offering insights into where things are going in the months ahead.
Longtime industry leader Jeff Lederer has returned to promo with the acquisition of Myron (asi/278980) and is intent on making the struggling Top 40 distributor a resurgent force. He discusses that here.
David Espindola, a technologist, futurist and author who just penned a book on artificial intelligence and humanity, answers that question and related important ones from both practical and profound perspectives.
We uncover the surprising findings and best strategies to take from ASI’s annual comprehensive report on the power of promo.
A distributor owned by Donate Life America is using 100% of the proceeds from each sale to support organ, eye and tissue donation.
Holly Brown and AJ Dickson of Top 40 supplier PCNA (asi/78897) talk about how the company’s Proud Path initiative has grown in the last year and what they have in store for the future.
In this live Social Angle podcast, recorded on Wednesday, April 12, ASI Media’s Vinnie Driscoll chats with Adam Grant and Graham Walsh, co-founders of True North Incentive Group and co-stars of their social media game, about the role CEOs and other executives should play in a company’s social media marketing. What are the benefits and drawbacks? Is there such a thing as too much? Don't miss this discussion with Adam and Graham!
Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Ryan Moor, CEO of Allmade Apparel (asi/34341), about how he uses daily ice baths to push himself out of his comfort zone, the results he’s seen in almost five years, and how he’s been able to use social media to document his journey. If you’re looking for a little motivation, don’t miss this discussion!
TikTok expert Paola Granados, the social media lead at Ontario, CA-based distributor AnyPromo (asi/117065), weighs in on the popular, yet controversial, platform.
ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.
Amy Clyne of Top 40 distributor Kaeser & Blair shares her advice for the most common client challenges as listed by our readers.
The Promo Insiders crew discusses what bank failures, noncompete bans and independent contractor legislation will mean for the industry.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Jeff Davis, founder of Record Remix (asi/93934), about his interesting business (which makes housewares and gifts out of reclaimed vintage vinyl records), the struggles he endures promoting his business on social media, and much more. If you’re a promo pro who has to deal with roadblocks like non-disclosure agreements (NDAs) and proper targeting, don’t miss this discussion!
Ann Baiden from Innovatex Solutions in Ontario reflects on the important observance and her efforts to advance women’s causes.
CEO Brandon Mackay candidly discusses the post-acquisition integration challenges that led to service problems in 2022 – and how the firm has put the issues in the past.
In this live Social Angle podcast, recorded on Monday, Feb. 20, ASI Media’s Vinnie Driscoll chats with Mike Freestone, chief idea officer at The Promo Agency, Powered by Proforma (asi/490055), about the viral AI chatbot taking the globe by storm: ChatGPT. What is it, how does it work, and why should the promo industry care? Find out now!
Kevin McCracken, co-founder of Social Imprints, talks about baking social responsibility and “fair-chance” hiring into your company’s ethos, as well as how sustainability efforts can improve the industry as a whole.
In this live Social Angle podcast from Wednesday, Feb. 15 at 11 am EST, ASI Media’s Vinnie Driscoll chats with Jon Katz, founder of portable blender supplier BLENDi (asi/63737), about what it's like being new to the industry, how he uses social media to promote his product and solicit trade show tips, and much more.
ASI’s Nate Kucsma and Christopher Ruvo examine the industry’s strong 2022 performance and discuss what lies ahead in 2023.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Erich Campbell, an apparel decorating professional, about how he uses social media for his business, tips for screen printers and embroiderers, and much more. If you’re an apparel decorator looking to stand out on social media, don’t miss this discussion!
In this live Social Angle podcast, recorded Wednesday, January 25, ASI Media’s Vinnie Driscoll chats with Sam Moses, the Chief Socktologist of Sockrates Custom Socks (asi/88082), about how to get attention on social media to grow your brand.
Gia Machlin of New York City distributor EcoPlum discusses the importance of creating a Global Plastics Treaty and strategies distributors can use to become more sustainable.
Top 40 supplier HPG this month acquired fellow Top 40 firm Evans Manufacturing. What can distributors expect in terms of service? How does the deal benefit the firms and their customers? Plus, where is M&A in promo headed?
In this live Social Angle podcast from January 18, ASI Media’s Vinnie Driscoll chats with dynamic motivational speaker Cliff Quicksell, of Cliff Quicksell & Associates, about getting over a fear of public speaking. If you’re one of the millions who suffers from social anxiety and/or are apprehensive to get in front of a camera to do social media, Cliff has the perfect tips for you. Don’t miss this discussion!
The just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.
In this live Social Angle podcast, recorded on Friday, January 13 at 1 pm EDT, ASI Media’s Vinnie Driscoll chats with Shane Shirley, of Shane Shirley Media, about blogs. Are they still relevant? What are the benefits of having one? And should you add one to your marketing arsenal? Don’t miss this discussion!
ASI Media’s editors talk about the first major industry event of 2023, which featured instructive education, insightful keynote speakers and a bustling floor of supplier exhibits.
The editors of ASI Media predict the trends and issues that will define the year ahead for the promo industry.
Charlotte Jones, who spearheads business operations and marketing strategies for the Dallas Cowboys, shares insights into the sports franchise’s brand and previews her upcoming keynote at the ASI Show Fort Worth.
Lucas Guariglia of Rowboat Creative shares his advice and details the state of experiential branding as events return.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Nicole Campbell, president of Active Promotions, about how she was able to land her biggest sale to date: a 200,000 order for shirts!
In this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo industry folks for an in-depth, roundtable discussion about how distributors and suppliers should be using social media at trade shows. With trade-show season just a month away, you don’t want to miss these tips!
Consultant, author and speaker Shawn Rhodes, a former U.S. Marine, gives a preview of his keynote address to be held in January at ASI Show Orlando.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with former ASI interns Rachel Ramirez and Andréa Miller about what they're doing now, valuable skills they learned during their internships, the role social media plays in their professional lives as journalists, and their favorite ASI memory.
The industry’s most influential leader weighs in on hard-hitting issues like supplier service levels, inventory/supply chain, big opportunities, pressing challenges, and how the branded merchandise market will fare in 2023 and beyond.
Three first-timers on Counselor’s annual list of the industry’s most influential people share how they got started in promo, plus company innovations and initiatives aimed at moving the market forward.
ASI Media editors share key data from the Distributor Quarterly Sales Survey and discuss what the industry is saying about end of 2022 and beyond.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Amanda Delaney, marketing manager, and Brittany Frase, director of sales and marketing, about all that went into the recent rebrand of Top 40 promo supplier Hirsch (asi/61005). Don’t miss this discussion!
ASI’s Senior Counsel Chuck Machion and Digital News Director Christopher Ruvo delve into an under-consideration regulation that could affect independent contractors – and the businesses that rely on them – in the promo industry.
The ASI Media crew offers their ideas to improve the industry’s reputation. Plus, “promotional products,” “swag” or “branded merchandise” – what term is best?
Mike Carroll of Intelligent Conversations shares insights about using evaluations to make sure new hires are a good fit for a specific team and job, as well as to improve productivity and culture for existing departments.
We’ve rounded up some of the best branded merch campaigns we’ve seen recently and discuss what makes them work. Plus, what lessons can promotional products suppliers and distributors learn from these examples?
In this live Social Angle discussion, ASI Media’s Vinnie Driscoll is joined by a panel of promo industry folks for an in-depth, roundtable discussion about social media and mental health. What are the dangers of social media and how can you protect yourself? Don’t miss this important discussion!
Scam attempts against industry firms are proliferating. Here’s how to spot them and keep from getting conned.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Max Berg, co-founder of branded beer, wine, and hard seltzer supplier Eliqs, about his innovative product, how the idea was borne, social media opportunities and much more. Don’t miss this discussion!
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Brittany Murphy, marketing director at One Thing Marketing, about the role social media plays in the SEO of a business. How are they connected? Do social channels impact Google rankings? And how can you optimize your social profiles for SEO? Don’t miss this discussion for answers to all these questions, and more!
Beth Bridges, the Networking Motivator, explains how to navigate the fragmented landscape of in-person and online events.
In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with alphabroder’s new Social Media Specialist, Taryn Estrada, about what attracted her to the industry, her background in social media, and what she has in store for the Top 40 supplier’s social media game. Don’t miss this discussion!
ASI Media staffers test out some fall flavors and share ideas for capitalizing on the season.
ASI Media's Vinnie Driscoll and Theresa Hegel discuss the newest social media platform, BeReal; what it is, what makes it unique, and if it’s right for the promo industry.
Get insights on top markets, hot products, selling strategies, and supplier inventory and service levels to help power a successful fourth quarter.
When the weather starts to get cold, you know what that means: the end-of-year sales rush is right around the corner. In today’s podcast with Josh Appelbaum, Chief Strategy Officer at Vantage Apparel, you’ll find out why it’s never too early to start placing Q4 orders, which supplier services can save the day and reduce stress, plus product recommendations you can start presenting clients today.
ASI Media’s Vinnie Driscoll is joined by Ellie Bathe, Chief Caffeinator at coffee supplier Logojojo, to discuss how she uses social media to create buzz for her brand, why humor and puns are important, and much more!
Unconscious communication is below the threshold of conscious awareness; it’s what we’re not paying direct attention to at a given moment. And yet, it can be just as powerful as what’s said out loud.
That’s according to Stephen McGarvey, founder and president of Solutions in Mind in Oakville, ON. McGarvey, author of the new book “Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior,” educates and speaks around the world on the topic of unconscious communication, positive persuasion and influencing others with integrity, all of which can strengthen professional teams and lead to more sales.
In this Promo Insiders conversation, Steve Ehlert explains Arch Promo Group’s expansion goals, its management philosophy with the suppliers it acquires, and where it sees itself in the promo marketplace.
Kathy Cheng of Redwood Classics Apparel explains what it means to have a sustainable business model and shares strategies for suppliers and distributors looking to do the same.
Beyond that positive prediction, the CEO of HALO Branded Solutions delivers a bevy of insights on the current state – and future of – the market.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lisa Bibb and Chrissy Rodgers, moderators of the Promotional Products Professionals (PPP) and ASI Members Exclusive Facebook groups, respectively, about the challenges they face with monitoring large communities, how they determine and enforce rules, and much more!
A travel expert and a professor of travel and hospitality join the podcast to discuss the current state of the travel industry and occasions for promo products sales.
ASI Media’s Vinnie Driscoll is joined by Jenna Quaranta, VP of sales and business innovation at Knoss Apparel, to discuss how you can use social media to prospect for sales.
The ASI Media team unpacks the most interesting findings and trends in the promotional products industry from our annual survey.
Lisa Smith established her Texas company with a mission: to provide the best customer service and a flexible work environment.
ASI's Nate Kucsma, Chris Ruvo and Vinnie Driscoll discuss this year’s show during a live Twitter chat.
The chief strategy officer at Nadel reflects on her early days at the Top 40 distributor and her career trajectory that’s led her to become a beloved peer mentor.
Daniel Cardozo of Ethix Merch and Lauren Piller of Eco Marketing Solutions talk about strategies they use to convince clients to purchase sustainable products.
Theresa Hegel, Sara Lavenduski and Chris Ruvo give synopses of recent stories involving the supply chain, product trends, sustainability, apparel and more.
In this live Social Angle discussion -- recorded on June 30, Social Media Day -- ASI Media’s Vinnie Driscoll is joined by a panel of rock stars for an in-depth roundtable discussion about the state of social media in the promo industry. What does the industry do well? What can be improved? And what are the trends you should be mindful of? Don’t miss this important discussion!
Each year, the ASI State & Regional Sales Report gives you an exclusive look at promo sales across the United States.
And unlike last year, the numbers in this year’s report are incredibly positive. All 50 states increased promo sales in 2021, and 30 of those states increased by double-digit percentages. The South and West posted growth of 16% and 13%, respectively, while the Midwest grew by 9% and the East by 7%.
As the promo industry bounced back from the lows of 2020, the growth seen in 2021 was not typical historically.
“In normal years we’ve seen growth rates as low as 2.5%, 3% by region,” says ASI Senior Executive Director of Research & Corporate Marketing Nate Kucsma, who puts together each year’s report. “If the industry might have gone up by 6% in a previous year, a lot of that 6% would be heavily weighted toward one or two of the regions. Definitely not all four. So no, in a normal year, these would be stagnantly large numbers. But even with that said though, in the abnormal year that 2021 was, they’re still very, very good.”
In this Promo Insiders episode, Kucsma and ASI Media Editor-in-Chief C.J. Mittica examine the data in detail by spotlighting the states and markets that are driving growth in each region. Kucsma also shares the government data he looks to in creating the report, and offers his predictions on how the industry will fare for the rest of 2022.
From referrals and catalogs to content marketing and attending events, there are many ways a distributor can stay top of mind with current clients while also gaining new business.
And one of the easiest – social media – can also be one of the most effective.
In the latest Social Angle podcast, which was recorded from a live Twitter Space, ASI Media’s Vinnie Driscoll chats with Erin Rolo, marketing manager of distributor services at ASI, about several ways you can grow and nurture your promo business, including best practices for social media.
If you’re looking to keep that sales funnel flowing then this episode is for you!
Now that summer is officially underway, it’s time for some serious discussion: Are you a born-and-bred beachcomber or more of an amusement park aficionado? And what’s your favorite treat to beat the heat? In this lively episode of Promo Insiders, ASI Media’s Theresa Hegel, Elieza Bague, Nyah Marshall and Brooke Bisceglia discuss their favorite vacation spots, taste test some summertime snacks and discuss ideas for how the right promotional products can be a breath of fresh air during the warmer months.
In the latest Social Angle podcast, which was recorded from a live Twitter Space, ASI Media’s Vinnie Driscoll chats with Britney Godsey, chief revenue officer at supplier Gold Bond, about why the business decided to rebrand and how long it took, their approach to social media, and much more.
Three successful industry executives deliver powerful strategies distributors can use to overcome the challenges of an economic downturn.
In this episode of Promo Insiders, ASI Media’s Sara Lavenduski and Theresa Hegel spoke with Elizabeth and Jennifer Grojean about the start of their company, their commitment to sustainability, the importance of self-care and how they give back to the community.
“Workwear” is an ever-evolving concept, especially as companies adopt hybrid business models with employees working both at home and in the office. As such, the corporate sector is leaning into the “casual” in “business casual”, seeking to provide their employees with comfortable garments they’ll feel good wearing during their 9-5.
Leading supplier Vantage Apparel (asi/93390) noticed this change, directly contributing to their exciting partnership with retail giants GAP and Old Navy, now available for the promo industry. Today we’re joined by Josh Appelbaum, Chief Strategy Officer at Vantage Apparel to get the scoop on why this partnership is so important and how these huge brands can be leveraged to meet client demand for uniforms, event apparel and gifts.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Matt LaWell, managing editor of GCI magazine, about how you can get started with monetizing your podcast, the keys to ensuring you continue to make money, and much more.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with John Morris, executive director of brand, about Club Colors’ social game, some of their fun initiatives, like the Monthly Sales Championship Belt, and the networks with the best ROI. Morris also dishes on the company’s approach to content creation ... and you won’t believe his answer!
Two leaders in Canadian promo joined us on Twitter Spaces for a frank discussion on the state of promo, economic challenges and predictions for the months ahead.
Author Bonnie Artman Fox explains how properly resolved conflict can solve problems and push projects forward.
Did you know that February 9 is National Pizza Day? Or that August 26 is National Dog Day? And what about May 4, Star Wars Day? (“May the Fourth Be with You!”)
If you’re not aware of some of these quirky national days, that often become trending topics on social media, you could be missing out!
In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll and Elieza Bague discuss the history of the calendar, how you can use it for your business, and some of the important dates you should be mindful of for future promotions.
Europe-based promo firms are making a strong push toward greater sustainability in product materials and operations. What can North America learn? A sales leader at Netherlands-based supplier Clipper shares insights.
Sales strategist and leadership expert Meridith Elliott Powell discusses the importance of reframing the sales conversation around value rather than dollar signs.
Imagine what the impact on your distributorship would be if you could say “yes” to every decorated apparel project that comes your way. Well, you don’t have to imagine anymore. Today we’re joined by Josh Ellsworth, Executive Vice President of Sales & Marketing at STAHLS’. We’ll discuss how to take an analytical view of your current sales to find ways to drive improvement across the sales funnel, thanks to new and innovative decoration technology.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lauren Piller, vice president at Eco Marketing Solutions (asi/185798), about the importance of offering eco-friendly products, what’s hot in the sustainability market, and the role social media plays in it all.
Why do people keep promos for 10, 20, even 30 years? The ASI Media editors explain using their own beloved possessions.
In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Savannah Dmytriw, senior account executive at Team SCG, about the power of unboxing videos, how you can use them for your business, and much more.
The Top 40 distributor’s profile in promo has been on the rise. CEO Andy Shape discusses becoming a publicly traded company, acquisitions, the future of the industry and more.
Mitch Silver, of Printable Promotions, and ASI's Vinnie Driscoll discuss why QR codes are seeing a resurgence and how you can use them for your business.
The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate their environmental and social efforts with confidence.
If you follow the social media accounts of Top 40 distributor Geiger, chances are you’ve seen their solar-powered tower lit up for things like holidays, sporting events, and even to raise awareness and support. In this Social Angle discussion, ASI Media’s Vinnie Driscoll chats with Chris McKee, SVP and Chief Revenue Officer at Geiger, about the tower’s history, it’s impact on their social media, and much more!
Kate Foley joined Top 40 firm S&S Activewear a little over a year and a half ago, but she’s already making a name for herself in the promo industry as an ace CSR.
ASI Media’s Vinnie Driscoll discusses the importance of social media copyrighting with wordsmith Kristine Shreve.
Peter McCutcheon is the highest-performing sales rep in Harper + Scott’s history, increasing his sales by more than 250% and hitting an impressive eight figures between 2020 and 2021.
In this spirited Social Angle podcast, first streamed live on Facebook, ASI’s social media team of Vinnie Driscoll and Elieza Bague discuss the pros and cons of Stories, how to create them and why a business should start using them.
Steven Farag, co-owner of Campus Ink, talks about evolving and expanding the decorated apparel firm, and the details of a recent investment by billionaire Mark Cuban.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Natasha Rawls, of the MRL Group, about her approach to creating content, why video is so powerful, the latest trends in promo, how she once got over five million views on a TikTok, and much more.
ASI Media editors continue the treat-tasting tradition with springtime candy combined with sales ideas for the new season.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with James Ko, affectionately known as "Jimmy Capko," about how he combines his love of hats with social media, how it’s impacted his business, and much more.
Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them as well as their families and friends.
ASI's Digital Content Strategist Holly Singletary chats with ASI Media's Vinnie Driscoll about the basics of Facebook ads - what they are, should you use them, and how you can create one for yourself!
Three executives from companies on Counselor’s prestigious list share the strategies that make their firms great.
Stahls’ Brand Activation Manager Jenna Sackett joins ASI Media’s Vinnie Driscoll for a chat about the supplier’s commitment to “how-to” videos and how it’s impacted their brand.
Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.
In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll asks new Social Media Producer Elieza Bague a bevy of questions including what she did in her last role, the skills she brings to ASI, prior knowledge of the promo industry and much more.
Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.
Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks the brain of Jeff Anderton, SnugZ USA's director of content, about how much effort goes into the creation of his videos, social media’s impact, and advice for anyone looking to take their content game to the next level. They two even discuss Anderton’s latest augmented reality creation, Swagar!
We all wish there were more hours in the day. Thankfully for distributors, there can be … if you take advantage of time-saving tools and tricks that make apparel sales easier. Today we’re joined by Gina Barreca, Director of Marketing at Vantage Apparel. Stay tuned as we dive into all the savvy ways you can save time and better serve your clients, even when faced with supply chain issues out of your control.
In this episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma discuss which promo products are most influential across the U.S., show how men and women differ and overlap in their product preferences, and reveal a few surprising findings.
Paola Granados of Anypromo dishes lessons she’s learned after six months in the promo industry.
Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.
Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.
Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.
Mike Ross, Proforma's new social media and PR specialist, spent a decade in the entertainment industry, most recently as a manager of the reigning Stanley Cup Champion Tampa Bay Lightning's community hockey social media accounts. Mike, who earned two Cup rings while working for the franchise, offers social media lessons and insights from the entertainment industry as well as first impressions of his new industry, promotional products.
Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.
Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.
Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.
Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education. “This is where people are looking for information,” says Jessica Gibbons-Rauch, a partner at Trendependent and a speaker at the 2022 ASI Shows. A smart social media and content marketing strategy can humanize brands, both large and small. But how do you get started when there are so many platforms to choose from? And what if content creation doesn’t come naturally to you? In a preview of her sessions planned for ASI Shows, Gibbons-Rauch talks with ASI Media’s Theresa Hegel about how to get started with content marketing.
Dawn Raquel Jensen, founder of Virtual Options and an education speaker at the upcoming 2022 ASI Shows, discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.
In this episode of the Social Angle podcast, ASI Media's Vinnie Driscoll is joined by aspiring author and motivational influencer Samantha Demers to discuss how you can take the leap from being an observer to a creator on social media. In this recorded live discussion from Twitter Spaces, Demers and I discuss everything from how stage fright and imposter syndrome plays into the fear, tips on how to create great content, and much more.
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
In this special edition of Promo Insiders, ASI Media's Vinnie Driscoll discusses NFTs with three promo pros who have their fingers on the pulse of this digital tech: Lisa Fosdick, Meg Erber, and Jeremy Picker. In this podcast, which was recorded live on Twitter Spaces, they discuss examples of how NFTs work, their potential impact on the promo industry, and much more.
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.
It’s the most wonderful time of the year. That’s right, ASI Media Editors Theresa Hegel and Sara Lavenduski are once again pre-gaming Thanksgiving, sampling a veritable cornucopia of odd flavor combinations. For this year’s “snacksgiving” celebration, there’s no gravy-infused vodka cocktail or green bean-flavored candy corn. But foraging through picked-over supermarket shelves did yield some unexpected rewards – including pumpkin spice ramen, flan-flavored KitKats and radioactive green cotton candy that tastes just like a dill pickle (without the satisfying crunch).
In between taste testing, the editors share a few things the promo industry has to be thankful for in this challenging year, whether it’s the technology that’s made everything from remote work to kitting and drop-shipping possible or the loyal customers who have stuck with suppliers and distributors through thick and thin.
ASI Media's Vinnie Driscoll talks with Erin Reilly and Logan Oh of Pop! Promos about a viral TikTok video Logan created to help drive interest in open positions at the company. The video, which quickly went viral, gained over 30,000 views in just a few hours, and over 80,000 views by the end of the week. More importantly, the video helped Pop! Promos receive a flood of resumes from candidates all over the country.
In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with valuation expert Dave Bookbinder, managing director at B. Riley Financial, about creating an exit plan and how to get the most value from your business.
In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, chats with Trey Reed, an editorial intern with ASI Media, about the hottest promo trends he’s seeing on campus. Reed is a senior at Northwestern University in Evanston, IL, where he’s studying broadcast journalism at the Medill School of Journalism, Media and Integrated Marketing Communications.
The Facebook Papers. Allegations of knowingly hosting hate speech and illegal activity. A high-profile rebrand.
Facebook is under fire and and facing a firestorm of PR. What does this mean for the social media giant? ASI Media's Vinnie Driscoll and Peerless Umbrella's Charity Gibson discuss in the latest Social Angle podcast.
It’s officially hoodie season, so now’s the time to plan your sales for everyone’s favorite type of soft and cozy outerwear. Yup, we’re talking about fleece. Today we’re joined by Eric Simsolo, VP of Business Development at Next Level Apparel. We’ll find out what new fleece products, colors and cuts Next Level brought to market this year, plus maybe even a sneak peek on what’s to come in 2022.
The end-of-year holiday rush is in full swing. Make sure you know the top trends and in-demand branding ideas to make your gift and incentive orders stand out this year. Today we’re speaking with Rachel Corey, promo fulfillment manager at STAHLS’ to learn popular products, decoration methods and kitting tips to end Q4 strong.
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.
In this special edition of the Social Angle podcast, adapted from an ASI Media #PromoSpace discussion held on Twitter Spaces, ASI’s Digital Content Director Vinnie Driscoll picks the brain of Twitter marketing expert Madalyn Sklar about the basics of the network.
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
The year is winding down and 2022 will be here before you know it. Now’s the time to think ahead and start planning for the new year. To help you out, today we’re speaking with Rob Watson, Chief Experience Officer at Vantage Apparel. You’ll find out how the promo landscape has changed and why service selling is essential for success in 2022.
Social audio or audio-based is taking the world of content creators by storm. Don’t want to spend money on booking a conference room? Host a room on Clubhouse! Don’t feel like brushing your hair? That’s cool, you can throw on a hat and host a Twitter Space. All jokes aside, social audio is a HUGE trend that presents tons of opportunities for promo pros to humanize their brand, engage their audience and showcase their thought leadership.
In this episode of Promo Insiders, Senior Writer John Corrigan learns Fremont, CA-based Fossa Apparel’s origin story from Michelle Chen, current owner and sales director. She also discusses the challenges of running a woman-owned and minority-owned business.
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
The positive aspects of social media are well documented – connectivity, networking, education and learning – but the negative aspects of it can be debilitating. In this Social Angle podcast, ASI Media's Vinnie Driscoll gets candid with High Caliber Line's Amanda Delaney about the negative impact of social media, ways you can identify them, and what you can do to protect yourself.
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
In this Promo Insiders podcast hosted by ASI Media Digital News Director Christopher Ruvo, ASI executives Andy Cohen and Michele Bell offer insights into what will make the 2021 Power Summit a can’t-miss event for promo leaders.
In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with Richard Montañez, the former vice president of multicultural sales and marketing at PepsiCo North America, about his moves up the company ranks, his experiences in product innovation, a recent PR crisis that could have damaged his reputation and how to deftly lead a team through a serious time such as COVID.
Swag.com founders Jeremy Parker and Josh Orbach are two millennials who got their start selling T-shirts, had an assist from Mark Cuban (of all people) and decided that the future of the promo industry was online. Then, like the down-to-their-DNA entrepreneurs they are, they looked at how things were done and knew they could find a way to make it better. More than doubling their sales from 2020 to $30 million so far this year, Parker and Orbach may have cracked the code to promo’s future success.
In this episode of Promo Insiders, Senior Writer John Corrigan talks with Sandtricia Strickland, president of Essential Creations Chicago, about overcoming 2020, her success thus far in 2021 and how she’s been able to cultivate a family business for over 20 years.
If you have a great podcast but have no idea how to get it out there, then this is the Social Angle podcast you've been waiting for! ASI Media's Vinnie Driscoll talks to multi-talented audio specialist Suze Cooper about everything from the best directories for storage to how to promote your podcast on social media.
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
ASI Media's Vinnie Driscoll talks with Starline's Jon Norris, a former Tech Executive of the Year, about the importance of social media security in this Social Angle podcast.
In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, talks with Christina Ross, president of Silver Frog Marketing, about how to build relationships through digital marketing and some of the hottest trends in the field.
ASI Media's Vinnie Driscoll talks with brand industry expert Allen Adamson about how businesses can recognize when it's time for a change, and how to stay relevant while evolving.
alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
The end of the year will be here before you know it, which means now’s the time to shore up end-of-year orders. Find out all of the sales tips and retail trends you need to know to plan ahead for the 2021 holiday sales rush. Today we’re joined by Rob Watson, Chief Experience Officer at Vantage Apparel. Let’s dive in.
In this episode of The Social Angle, ASI Media's Social Media Manager Melissa Newman joins Content Creator Jade Buchanan for a chat about all-things nostalgia. They discuss which big brands are honoring their customers with nostalgic campaigns (like Mead with their new Trapper Keepers) and shedding tears of joy over receiving an Apple iMAC G3 as a gift. So, get in, we’re hopping into our DeLorean to take a sonic trip back in time to celebrate the past!
In this special edition of Promo Insiders, Digital Content Director Vin Driscoll hosts a Twitter Space with Sara Lavenduski, executive editor of digital content for ASI Media, and Kate Plummer, vice president of sales and marketing at Clearmount (asi/45440) in Toronto, to discuss the current state of Canadian promo and predictions for the coming months as challenges continue.
In this episode of Promo Insiders, Senior Writer John Corrigan talks with the CEO of Beverly, MA-based Boost Promotions (asi/142942) about preparing for the return of PPE in the promotional products industry.
In the latest Social Angle podcast, ASI Media's Vinnie Driscoll chats with PromoShop's Kris Robinson for a lively discussion about the power of nostalgia marketing and the important role social media plays in it.
While social media professionals continue to fight perceptions that social media is “easy” or a job that you can delegate to an intern, ASI Media’s Melissa Newman and Vin Driscoll sit down to discuss the importance of social media marketing at live events and how it can deliver real results for your business. They talk about creating a strategy (5 months in advance), working with internal stakeholders to plan content and coverage, fielding customer service questions, and building community across platforms.
Meet Sarah Whitaker, the owner and client success manager at Williams Advertising and Branded by Williams. Whitaker is a master at creating lifestyle content for social media that’s engaging, showcases promo in an engaging way and speaks directly to her target audience. In this episode of The Social Angle, Whitaker shares her insight into using Instagram and LinkedIn to convey her brand message, leveraging social media to gain organic leads and creating world-class lifestyle content. Let’s dive into her episode!
Next Level Apparel needs no introduction as one of the leaders in promo apparel trends and fashion … but did you know they’re a leader in sustainable manufacturing and eco-friendly apparel as well? To learn more, today we’re sitting down with Eric Simsolo, VP of Business Development at Next Level Apparel. We’ll find out why Next Level got into the sustainable production game, what challenges they face because of it and how they’ve overcome to produce stylish eco-friendly garments.
In this episode of Promo Insiders, Sara Lavenduski, ASI Media’s executive editor of digital content, speaks with Margo Kahnrose, chief marketing officer of commerce intelligence platform Skai, about the marketing value of brand stunts, which often include branded merchandise.
In the latest Social Angle podcast, ASI Media's Vinnie Driscoll talks with Kelly Brown, of Green Giftz, about how well-designed and eco-friendly merchandise can result in less waste and more brand advocacy.
In this episode of Promo Insiders, Theresa Hegel, ASI Media’s executive editor of digital content, chats with Roderick and Mark about the lasting impression that promo makes and what surprised them about their time with ASI. Because all three are working remotely and hail from different states – Pennsylvania, New Jersey and Georgia – they also shared some of their favorite regional foods and discussed such crucial topics as whether pineapples, white clams or crabmeat belong on top of a pizza and if you really can deep-fry anything.
In this episode of the Social Angle podcast, Jay Busselle and Jessica Gibbons-Rauch chat with ASI Media’s Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give Newman’s LinkedIn profile a makeover.
In this episode of the Promo Insiders podcast, Senior Writer John Corrigan speaks with Steve Flaughers, owner of Proforma 3rd Degree Marketing, about his concerns, including the licensing challenges.
Top 40 supplier Vantage Apparel (asi/93390) recently acquired Lynka, the leading full-service European corporate apparel supplier. Vantage CEO Ira Neaman and Lynka founder and shareholder John Lynch said the timing was right for the partnership. In this episode of Promo Insiders, Theresa Hegel, executive editor for digital content, talks with Neaman and Lynch about the similarities between the two companies and what the acquisition will mean for promo distributors.
In this episode of the Social Angle podcast, ASI Media’s Melissa Newman chats virtually with Kirby Hasseman, owner of Hasseman Marketing & Communications, about his content marketing empire, a kismet meeting with best-selling author Seth Godin and how personal development helped him to create the right mindset for success.
In a year with wildly unpredictable results, the Counselor team discusses the most surprising findings from our SOI issue.
ASI Media's Melissa Newman talks with Ryan Tickle of Cannabis Promotions about how he approaches marketing a product as controversial and divisive as cannabis.
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Michelle Garrett, PR consultant and freelance writer, about how to use Spaces for your business. Garrett, who’s been on Twitter for a dozen years and hosts an engaged and robust weekly Space on Twitter called the PR Lunch Hour, discusses how she’s been able to get so much buy-in from her followers, why she chose Spaces over Clubhouse, basic tips and much more.
In this discussion, ASI Media Digital News Director Christopher Ruvo talks with Jonathan Isaacson, Gemline's CEO/Chairman, about his efforts and achievements during the pandemic. It’s a story of perseverance, adaptability, moral courage, commitment, entrepreneurial dexterity and more that you won’t want to miss.
In this Promo Insiders podcast, Executive Editor Theresa Hegel talks with Menda Wright and Ann Vidro – Counselor’s 2021 Distributor Entrepreneurs of the Year and the high-energy team behind Creative Studio Promotions.
The 2021 Woman of Distinction discusses her start in the industry and the path forward after COVID.
In this episode of Promo Insiders, Michele Bell, ASI’s vice president of Editorial, Education & Special Events talks to Matt Franks and Miles Lovegrove, co-owners of UK-based distributor Fluid Branding and the 2021 Counselor International Persons of the Year.
Walter Hill Jr. talks about his new book Think Red Flags and shares his approach to entrepreneurship.
In this episode of The Social Angle podcast, Bobby Lehew, of commonsku, shares his thoughts on content, storytelling and identity through his own origin story as a promotional products professional with Melissa Newman. “What material (content) sets us free is when we come to grips with our own unique identity,” says Lehew. It’s a fun and engaging episode, so get ready to dive in!
In this Promo Insiders podcast, Senior Writer John Corrigan talks with ASI Social Media Manager Melissa Newman about what to expect this year for Promo in the Wild, the benefits of running a social media campaign and what it takes to create and sustain a successful one.
Now more than ever, having a strong personal brand can help you build your business. In this informative Social Angle podcast, ASI Media's Vinnie Driscoll talks with Digital Marketing Strategist Suzanne Huber about ways you can build your personal brand with social media.
Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago.
An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on July 14 with his acrobatics, juggling and oh yes, that unicycle. In this episode of Promo Insiders, Senior Writer John Corrigan talks with Thurmon about how he adapted to the COVID-19 pandemic and what fresh insights he’ll be bringing to the promotional products industry’s first major gathering since March 2020.
If you produce any video for your business you should be storing them in the social media platform YouTube. If not, you could be losing out on some valuable discoverability.
Find out more in this repurposed Facebook Livestream with ASI Media's Vinnie Driscoll and Melissa Newman.
Theresa Hegel and Sara Lavenduski discuss rising tensions between employers looking to open their doors and employees who want to remain remote.
Wendy Ferber and Andy Nadel, the husband-and-wife team behind Pride Products, made a crucial pivot during the pandemic that led to a new business opportunity called ConnectRship. Based on a love of game night, this new venture provides a fun virtual game experience that helps assist in developing and maintaining relationships with clients and co-workers.
In this insightful Social Angle podcast, ASI Media's Vinnie Driscoll talks to Nadel and Ferber about this pivot, the success they've had and, of course, their use of social media.
In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with CEO Jeffrey Mayer and Jordan Scaduto, executive vice president of LBU, about the ins and outs of customization and how domestic production can help distributors alleviate some of the supply chain issues plaguing the promotional products industry right now.
In this episode of The Social Angle, ASI Media's Vinnie Driscoll and Melissa Newman dissect a recent Twitter thread from Jayde Powell, head of social and community at Drink Sunwink, who shared actionable tips on revamping your social media marketing strategy for better results. It’s a great episode that you don’t want to miss!
Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago returns to McCormick Place from July 13-15, followed immediately by the Chicago Auto Show – billed as the nation’s largest auto show and rescheduled from February. The return of trade shows and events spells opportunity for the industry, but in many ways, 2021 will be a transition period back to normalcy. Many shows and events will continue to have heightened safety protocols and built-in distancing, at least in the short term. In this episode of Promo Insiders, Theresa Hegel, ASI Media executive editor of digital content, and Tricia Walter, manager of corporate events at ASI, talk about what trade shows are going to look like this year and how promo pros can prepare.
Swire Ho knows how to maximize his time.
The director of sales & marketing at Garuda Promo and Branding Solutions has been able to successfully grow his small business with social media and podcasts while also juggling the day-to-day duties of running his own distributorship.
In this informative Social Angle podcast, Swire talks with Vinnie Driscoll about his approach to social media and business, tools you can use to succeed, and a clever approach to podcasts that can get you noticed!
As vaccination spreads and restrictions are lifted throughout the United States, businesses are returning to normalcy with large, in-person gatherings. ASI is helping lead the way with redesigned hosted-buyer events beginning in June and our large annual in-person trade show July 13-15 in Chicago.
But what does that mean for virtual trade shows? Is it time to pull the plug?
David Betke doesn’t think so. The principal of Do Better Marketing, a division of Canadian distributor Avatar Brand Management (asi/127901), embraced the digital disruption last year with GreenShows, an eco-friendly alternative to traditional trade shows. In this Promo Insiders podcast, Senior Writer John Corrigan chats with Betke about his innovative platform and the future of the trade show experience.
In the latest episode of The Social Angle podcast, ASI Media's Vinnie Driscoll and Dana Zezzo, of American Solutions for Business, fire up the DeLorean and take a trip back in time to talk about what social media was like in the promotional products industry in the 2000s.
Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.
You've probably heard the term moment merch, but why is it powerful and how can you capitalize on it in the promo space? We've got all the answers!
In this fun and engaging Social Angle podcast, ASI Media's Vinnie Driscoll talks with Mandi Rudd, of Brand Energy Marketing, about her charitable business endeavors and the role promotional products play. She also dishes on a great “moment merch” story involving her brother, the actor Paul Rudd, and something he said on live TV that went viral and was memorialized on a T-shirt.
In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with Barry Moltz, a small business expert, speaker and author, about best practices for monitoring finances and how to establish an emergency plan and fund to survive another crisis.
In this short and sweet episode, ASI's Melissa Newman is joined by Nadine De Jesus, inbound marketing specialist at Modern Driven Media, to talk about growth marketing strategies. Nadine shares the importance of considering every aspect of your sales and marketing funnel to maximize ROI and performance.
Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.
There are a plethora of choices when it comes to social media networks, but what happens when none of them provide the experience or community you’re looking for? You create your own. Well, at least that’s what Dr. Maggie Jordan did. An avid gamer since childhood, Maggie was frustrated with the lack of inclusivity and support she saw for the women and community in gaming.
In this fun episode of the Social Angle podcast, Melissa sits down with Dr. Maggie Jordan, founder of Lair, to talk about how a gap in the market and a passion for gaming inspired her to create her own social media platform.
The weather is getting warmer, so now’s the time to start thinking about summer promo orders. Today’s guest, Rachel Corey, promo fulfillment manager of STAHLS’ has all the info you need to secure orders with golf tournaments, charity runs, sports camps and more.
If you're interested in podcasting but don't know where to start, these tips are for you!
An industry veteran talks about her years in the industry and experience as a citizen diplomat in Philadelphia.
In this short episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager, Shelby Kay, to discuss smart strategies for optimizing your LinkedIn profile. She shares her top tips for branding your profile, showcasing your best work samples and common mistakes.
Pop quiz: Do you know what sueded fabric is? While it sometimes might feel like there’s nothing new to see in the world of promo apparel fabrics, Next Level Apparel is proving that’s simply not the case. Today we’re joined by Jeremy Morillo, sales representative at Next Level Apparel. Stay tuned as we reveal what this unique fabric is, who’s interested in it, and how to sell it.
Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.
Bill Petrie very likely has a screw loose. How else can you explain starting a business smack dab in the middle of a pandemic?
But that’s exactly what he and co-owner Kelsey Cunningham did when they launched Brandivate just four months after lockdowns went into effect and #QuarantineLife became a thing.
“We were dumb enough to think we knew what we were doing,” jokes Petrie. “Let’s start a company during a pandemic… because why not?”
But don’t be fooled by Petrie’s naivete. The 21-year veteran of the promotional products industry knew exactly what he was doing, and he had an ambitious plan that included social media, industry influencers and promotional products!
In this audacious episode of the Social Angle, Vinnie Driscoll and Melissa Newman pick Petrie’s brain about the campaign that put Brandivate on the map, how he and Kelsey conceived the plan and chose influencers, the products they used for promotion, and much more.
And since Petrie’s a big Van Halen fan, they also discuss David Lee Roth vs. Sammy Hagar, as well as favorite albums and songs.
This episode rocks so you might as well “Jump” in “Right Now”!
Lou Weisbach and Jo Gilley discuss their plans for making the Top 40 distributor an international branding agency powerhouse.
Incorporating social media listening and monitoring tactics in your strategy is the key to harnessing better insights about your customers, your brand, and products/services. Each platform provides data and information that you can use to prove ROI and support business decisions, but where should you start, what metrics should you monitor, and how can you take something as fluid as brand sentiment to measure sales? If you’ve asked yourself these questions before, this episode of The Social Angle podcast is for you!
Brian Duran of MediaTree Rewards discusses the supplier’s explosive growth during the pandemic.
In this episode of Promo Insiders, Mitch Silver, vice president of marketing and sales at Printable Promotions (asi/299458) in Chicago, talks with ASI Executive Editor Sara Lavenduski about what he and his team have learned over the past 12 months and his predictions for how COVID will change what customers expect of their promo partners.
A great customer can become one of your strongest advocates, but if you play your cards right so can your employees.
In this fun and educational Social Angle podcast, Melissa Newman talks with Carmen Collins, Cisco’s social media and brand lead, about how you can empower your employees to be your most powerful advocates, systems to fuel your content strategy's success, and the crucial role social media plays in it all. Don't miss this episode!
Thinking about running a contest for your business, and maybe even hosting it on your social media platforms? Do yourself a favor and do your research.
In this informative and eye-opening Social Angle podcast, Vinnie Driscoll and CJ Mittica discuss the dos and don’ts of running a contest, how you can protect yourself from legal ramifications, and who they think will win ASI Promo Insanity.
COVID-19 was declared a pandemic by the World Health Organization on March 11, 2020. The last year has upended the way we work, do business and socialize, but will any of those changes stick when this is all over? ASI Editors Theresa Hegel, Sara Lavenduski and Christopher Ruvo reflect on how the last year has changed their own lives and what they expect the future to bring.
In this episode of The Social Angle, Melissa Newman sits down with Nick Lateur, of HPG Brands, to give you a behind-the-scenes look at his process for creating fun and engaging video content on a dime. He’ll also share how increasing his social media marketing skills made him more marketable in his career, what advice he’d give to other swag professionals on conquering fear when it comes to filming, and remixing “D*** in a Box” by The Lonely Island for his first episode. Get ready for another great episode!
Demand for digital marketing services is rising and promotional products distributors are in a unique position to capitalize on it.
How? By starting to offer such services to clients.
In this podcast adapted from an ASI Education webinar and hosted by ASI Media Digital News Director Christopher Ruvo, Luke Freeman and Seth Rand, founders of digital marketing firm Wizard Digital, reveal how you can do just that.
They’re in a prime position to offer such insights, as Freeman is the founder of multimillion-dollar promo distributorship Wizard Creations (asi/362568) and Rand is a digital marketing expert and successful entrepreneur whose achievements include helping more than 1,200 clients manage well north of $50 million in Google Advertising spend.
At the urging of her speaking coach, Jamie Young -- the founder of WA-based Uptown Screen Printing (asi/184812) -- went on Facebook Live for the first time. Just a few days later she picked up her biggest client ever.
In this live video interview, Jamie talks with Vinnie Driscoll about how she did it, what she talked about why you, too, should be harnessing the power of going live on social media.
Business been tough? Winter blues got you down? Well, it’s time to break out of this funk and have some fun. How? With our new ASI Promo Insanity contest.
Our goal is to crown people’s favorite promotional product. To do that, we’ve chosen 16 of the most popular promo items, put them in a bracket and seeded them based on their total number of searches in ESP last year. Each round, readers will vote for their favorites until a single champion is remaining. The contest has launched and will take place throughout March.
With the first-round of voting underway, the Promo Insiders crew gathered together (virtually) to dive deep into the matchups and make their predictions. What’s the toughest first-round matchup? What’s their dark horse pick? And which product will win the title? Enjoy the predictions as we profess our love for our favorite promo categories.
End-buyers aren’t only looking for new and exciting promo products this year: they’re looking for new and exciting decoration methods too. Today we’re sitting down with Rachel Corey, promo fulfillment manager of leading decorator STAHLS’ to learn more about the latest print to order trends and technology shaking up the industry, plus how you can provide the most popular methods to your clients.
Anyone can post content on social media, but how do you make it pop? Taylor Borst of American Solutions for Business knows!
In this fun Social Angle podcast, Taylor – who likes to infuse pop culture and music into her social media marketing mix – dishes on how to she stays relevant in a saturated market.
What networks are hot? Is meme marketing a thing? And is Schitt’s Creek better than Parks and Rec? It’s all here!
In this Social Angle podcast, Vinnie Driscoll and Melissa Newman talk to Danny Rosin of Brand Fuel about how he uses social media to help get the word out about fundraising for nonprofits.
One of the biggest issues facing the promo industry during the COVID-19 pandemic is the overabundance of paid time off. We all needed an escape in 2020, but with government-imposed lockdowns and travel restrictions, there was nowhere to go. Even employees that had plenty of PTO weren’t encouraged to use it because of pandemic-related staffing cuts. So, where did it all go? And for those that did get away from work, how did they spend their time?
In this episode of Promo Insiders, Executive Editor Theresa Hegel talks with Senior Writer John Corrigan about his feature story on the promo industry’s inability (and refusal) to take time off.
Nearly half of the promo industry used less PTO in 2020 than they did in 2019, according to ASI data. Travel restrictions was a major contributor with many vacations scrapped because either people couldn’t fly or didn’t feel safe. Even if they did go somewhere, there were limits on activities, such as wearing a mask when you left your hotel room. Plus, with most people working from home, there was no need to get away from the office. For example, Patti Morisset, the creative merchandise director at Kaye-Smith (asi/239444), didn’t even take a sick day.
And then there’s those who felt like they couldn’t take PTO. With so many cuts across the board and workforces being reduced, people had extra responsibility on their plate. Indicative of smaller promo firms, PEGG Products (asi/292782) in Houston was running double the hours on half the staff.
Hopefully, more people take PTO in 2021. After all, there are decades of studies illustrating the benefits of vacation: stress reduction, heart disease prevention, better sleep, newfound creativity and increased productivity, just to name a few.
How can you build an authentic online presence and cultivate consistent engagement with your followers? Charity Gibson, national accounts coordinator at supplier Peerless Umbrella, certainly knows!
Gibson, who’s also known as “Charity Poppins” for her love the promotional parasol, has mastered the art of social media engagement simply by being authentic, helpful and real. When she’s not hosting a room on the hottest new network Clubhouse or posting inspirational quotes on Instagram, the omnipresent Charity can almost always be found in Facebook groups guiding her peers in the right direction.
“We’re all wearing the same jersey, and a rising tide lifts all boats” says Gibson. “You’re representative of my brand as well, so why wouldn’t I want you to shine?”
And because of her generous nature and penchant for helping others, Charity has cultivated an enormous following.
In this jam-packed and fun-filled episode of the Social Angle, the sanguine sales rep joins Vinnie and Melissa for a discussion you can’t afford to miss. If you’re looking to stand out on social media and connect with customers – and prospects -- in real and meaningful ways, then this is the episode you’ve been waiting for!
It would be an understatement to say that a lot has changed in our industry since last year. While many distributors are aware of changes like the rise of PPE products, not as many are caught up on how decoration needs have changed as well. Today we have the pleasure of being joined by Ira Neaman, President of Vantage Apparel and Rob Watson, Chief Experience Officer of Vantage Apparel. We’ll break down all of the top decoration trends for 2021 that you need to know.
After one of the most challenging years on record for the promo industry, distributors are looking for fresh ideas to excite and inspire clients for the year ahead. To that end, today we’re speaking with Eric Simsolo, Director of Business Development at Next Level Apparel. We’ll explain what collection audiences are interested in this year, which selling points to emphasize on your sales calls and which markets will be a strong bet for sales.
Valentine’s Day is coming up. How are you showing appreciation to your best clients and unstoppable staff? In this Facebook Live, ASI editorial staff Theresa Hegel, Sara Lavenduski and Melissa Newman will share ideas for how to tell the people in your professional life that you truly care all year long. And to keep it fun, they’ll also be sampling unusual and unexpected Valentine-themed foods.
It’s no secret that this year has been filled with challenges for distributors. While things are expected to improve, it’s important to understand what obstacles you face so you can not only survive, but thrive in 2021 – and as it turns out, you don’t need to be going through this alone. Here to tell us today about why community is so crucial for distributor success is AIM Smarter CEO Nikki Stella & Executive Vice President of ACS Affiliate Services, Kirk Ross. Let’s get started.
In this fun and informative episode of The Social Angle podcast, Melissa Newman talks to ASI's Rick Angeloni about hiring an agency for your social media marketing. What are the benefits and how do you make sure you hire the right one? Listen now to find out!
Promo pro Steven C. Peeke shares can’t-miss strategies for handling order debacles based on his experience with a $39,000 campaign that presented major challenges.
ASI's Vinnie Driscoll and Melissa Newman talk to Callie Rojewski, a marketing and brand strategist, about the customer journey: what it is, why it's important to your business, and the role social media plays in it.
Kevin Quinn of Boundless talks about the daily emails of encouragement he's sent to colleagues since the beginning of the pandemic.
Ohio-based screen printer Brian Baxter opened a brick-and-mortar location last summer. In this podcast, he talks about some of the challenges he faced.
In this quick-hit Social Angle podcast, ASI's Vinnie Driscoll and Melissa Newman discuss the hottest new social media platform Clubhouse. What are the features, benefits and potential drawbacks of the network? And is it right for your promo business? Listen now to find out!
Photo by William Krause on Unsplash
In this episode of Promo Insiders, Executive Editor Sara Lavenduski speaks with the 2021 Distributor Salesperson of the Year, Brett Marz of BAMKO.
The first quarter of 2021 is jangling the nerves of many distributors in the promotional products industry. And not without reason: The fourth quarter holiday sales surge is over, while the monumental business challenges presented by COVID-19 remain.
Nonetheless, it’s possible to achieve success in the first quarter and beyond. In this podcast hosted by ASI Executive Editor Christopher Ruvo, which is adapted from a January 19 webinar, two distributors that engineered banner years in 2020 (despite the historic hurdles of the pandemic) share strategies for how they’ll execute similar success this year.
In this fun and informative episode of the Social Angle, Search Engine Optimization Team Lead Nick Morales speaks with Melissa Newman about improving SEO using social media and demystifies it for our audience. Nick gives insight into the top SEO trends for 2021, how you can improve your keyword research and why you should always optimize your social media profiles.
At the end of 2019, Jamie Young made a long-term investment that immediately paid off.
The founder of Battle Ground, WA-based Uptown Screen Printing (asi/184812) hired a speaking coach. Instead of rambling during panels and presentations, she wanted to speak confidently about her business and the power of promotional products. That confidence ended up being her biggest asset during the COVID-19 pandemic.
In this episode of Promo Insiders, Senior Writer John Corrigan talks with Young about the unique approach she took to staying in front of clients and how it led to her best month of sales ever.
It's no surprise the effect COVID has had on the events and trade show markets. Concerts, conferences and large gatherings have either been put on hold indefinitely or moved into a virtual environment, putting a damper on one of the biggest markets in the promo industry. But there's still opportunity if you know where to look.
Despite the countless business challenges spawned by the COVID-19 pandemic, some highly adaptable distributors and suppliers had record years for sales and growth in 2020.
Personalization in marketing isn't new, but it’s definitely a top trend for 2021. Consumers face a flood of marketing messages daily and using personalization helps cut through the noise to grab their attention.
In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Jayde Powell the Head of Social & Community at Sunwink. Jayde shares how she leverages data and analytics to create engaging social media campaigns, why “spray & pray” marketing is out and what’s on the top of her holiday wish list.
Adrian Molina, a senior brand manager for Aviation Gin, discusses a trends that businesses who use social media should be mindful of in 2021.
When promo sales across the industry dropped precipitously in March, firms scrambled to freeze expenses and shore up operations in order to weather the storm. For Russell Bird, owner of The Promo Addict (asi/302225) in Sherwood Park, AB, that meant locking down the entire company and making the tough decision to lay off several team members.
But a few months in, Bird had an idea: Tapping into his love of competitive barbecue, he decided to open a small retail store in The Promo Addict’s offices after friends called him asking for his professional grilling advice since they were cooking at home more often.
“I phoned one of my barbecue distributors and asked for five to 10 barbecues to have in my warehouse that I could sell to friends,” says Bird. “Within a week, they were gone. So, I got 10 more, and in a week, they were gone. And all of a sudden, I thought, ‘Maybe I’m opening a barbecue store.’ ”
In this episode of Promo Insiders, Bird discusses opening and marketing You Need a Barbecue, developing a line of sauces and seasonings, hiring back colleagues and the importance of pivoting, resiliency and perseverance in this craziest of years.
Clothes are just pieces of fabric, right? Far from it. According to personal and corporate stylist Lani Inlander, clothes define not only how others see you, but how you see yourself. For 15 years, the founder of Washington, D.C.-based Real Life Style has been helping people dress for success so they can focus on what they do best. “What all of our clients have in common,” says Inlander, “is that they just want to look and feel put together every day and get on with their lives – and do what they need to do without having to worry about their clothes. They want to use clothes as a tool.”
But what happens when people are working from home and social events are canceled indefinitely? How is that affecting the way we dress? Should it? Inlander joined Counselor’s Promo Insiders podcast to answer those questions. “Everybody is prioritizing comfort over style and, in my opinion, appropriateness,” says Inlander, who offers up clothing selections and other apparel ideas on her blog and on Instagram at lanireallifestyle. “I’ve always believed that you can find professional-looking clothes that are comfortable, stylish and appropriate if you look in the right places.”
In this conversation, Inlander gives examples of how comfort and professionalism can meet, including naming specific fabrics and retail brands that will redefine the way you dress for work. In addition, she lists her five must-have pieces for your work wardrobe, and offers her predictions about whether dressing for the office will ever go back to the way things were before.
As we turn the page on 2020, ASI's Vinnie Driscoll and Melissa Newman take the lessons of the year and try to predict some of the hot trends we'll see on social media in 2021. In this informative Social Angle podcast, the duo also talk to three experts in the field about their opinions and open the question on Twitter to see what their audience thinks.
Filming of the fifth season of Small Business Revolution began in March…
You know what happened next. Thus, the new season offers a real-time look at how seven small businesses in Fredonia, NY, handled the pandemic. In this episode of Promo Insiders, Senior Writer John Corrigan discusses the surreal situation with co-hosts Ty Pennington and Amanda Brinkman, chief marketing officer of Deluxe Corp., which is the parent company of Top 40 distributor Safeguard/Deluxe (asi/316203) as well as Deluxe Business Services (asi/178720).
In this episode of the Social Angle podcast, ASI's Melissa Newman chats with Theresa Hegel, executive editor of digital content, and Chris Ruvo, executive editor of Counselor magazine, about social media’s influence on journalism over the past 15 years.
Sarah Sumner, a digital media manager, discusses two trends that businesses who use social media should be mindful of in 2021.
ASI executive editors Christopher Ruvo and Theresa Hegel talk about some of the challenges the promo industry is facing right now, when it comes to shipping, and lay out several actionable strategies firms can take to deal with potential delays.
Taylor Gaines, a social media expert and CEO of Social Gaines, discusses two trends that businesses who use social media should be mindful of in 2021.
When it comes to promo sales (or really, sales in general), few methods are more successful than the classic Good/Better/Best method. To break down this “ole faithful” of sales strategies, today we’re speaking with Rande Marin, Inside Sales Manager at Next Level Apparel. We’ll hear her thoughts on why this method is so effective, which end-buyers fit into each category and which Next Level styles fit each group’s specific needs.
We’re eight months into ongoing COVID-19 shutdowns and remote work, with no end in sight. In fact, states across the country are now seeing huge surges in virus cases that dwarf the highs set in the summer months.
Meanwhile, remote work has its benefits – comfy clothes, minimal (or no) makeup, no stressful commute – but there are downsides; it turns out, even for the most introverted among us, we miss the in-person interaction we once took for granted. We’re finding that valuable rapport among team members is built in the little side conversations during the day that we’re not having over video meetings. As a result, millions of people are feeling isolated.
This is certainly a challenge for Generation Z, born between 1995 and 2012, many of whom have recently taken or are looking for their first jobs in the corporate world. They’re missing the in-person interaction that not only helps them build relationships with their colleagues, but also forms them into productive team players in a multigenerational work environment. Fortunately, the combination of available technology and savvy employers has eased the transition. One example is Doing Good Works (asi/222095) in Irvine, CA, a distributorship that sells branded merchandise to benefit the fostered youth community. In this episode of Promo Insiders, Sara Lavenduski, Advantages executive editor, speaks with Logan Altman, director of customer experience, and Jolene Pringle, customer experience liaison and a member of Gen Z, on what remote work has been like, the challenges of working from home and how Doing Good Works is effectively managing Gen Z employees at a distance.
In this episode of the Social Angle, ASI's Melissa Newman chats with Roger Burnett, founder of Social Good Promotions, about cause marketing and how your business can benefit from it.
ASI staffers tried a cornucopia of odd foods, from apple pie Kit Kats and bacon soda to brussels sprout puffs and a turkey gravy-infused cocktail.
2020 has been a beast. 2021, promo leaders believe, will be substantially better for the promotional products industry, with sales improving over the current year.
That’s just one of the predictions for 2021 that ASI editors Christopher Ruvo and Theresa Hegel discuss in this podcast. All the predictions are based on extensive feedback from a cross-section of promo professionals, as well as ASI data about the ad specialty space. What emerges are insights into major opportunities, challenges, trends and developments – knowledge about which can help you run your business better and achieve sustainable success.
Raging pandemic. Hotly contested election. Divided nation.
There's no doubt this year has been tumultuous. And in the middle of it all, ostensibly stoking the flames of bitter conspiracy theories and misinformation, is social media.
In this episode of the Social Angle podcast, ASI's Melissa Newman and Vinnie Driscoll put aside the negativity of the past year and discuss the four reasons they are most thankful for social media.
In addition, Catherine Monson talks about everything from surviving an abusive childhood to starring in an episode of “Undercover Boss” and how it helped her improve her business.
Julie Woodall’s sales are up, her margins are steady and she has great prospects for 2021. How’d she do it? Find out here.
ASI's Melissa Newman interviews Javier Melendez, of All Star Incentive Marketing, about his winning submission for ASI's #PromoOnTheGo social media campaign.
Sales rep Chrissy Mazzola discusses how she used video to connect with clients during the COVID-19 pandemic.
In this episode of Promo Insiders, Advantages executive editor Sara Lavenduski welcomes Elaine Sanders, a certified life coach, stress consultant and co-founder of The Stress Experts in Manitoba, Canada, and Paul Krismer, the Chief Happiness Officer at The Happiness Experts Company, a positive psychology and happiness consultancy in British Columbia. They share their professional insights about addressing mental health in a sustainable way for the long term during this challenging time.
Online shopping has been on the rise for years, but the coronavirus pandemic kicked the trend into overdrive. Amazon recently reported that its Q3 revenue in North America was up 39.3% year over year. And brick and mortar chains have been seeing dramatic gains in online sales this year: Best Buy, for example, reported that its Q2 online sales were up 242% year over year, and Target saw a 195% jump in e-commerce. Even as societal lockdowns are loosening, many consumers are not giving up the convenience of one-click shopping from their sofas.
Promotional products pros who’ve invested in technology – with user-friendly, e-commerce enabled websites – have been the most likely to survive during the pandemic – and will be the most likely to thrive in its aftermath.
In this episode of Promo Insiders, ASI staffer Theresa Hegel speaks with Marshall Atkinson, a decorated-apparel industry veteran turned success consultant about the power of online stores and how to market your business on the web.
ASI's Vinnie Driscoll chats with social media expert Taylor Gaines about the importance of a social media manager to a business.
Lee Fine of Juice Marketing details how he pulled off a global campaign for the first-ever virtual Boston Marathon.
Next Level Apparel’s 1800 – Unisex Ideal Heavyweight Crew is the first of its kind for our industry. Finally, there’s a premium entry-point T-shirt distributors can present to their clients, regardless of their budget. But this game-changing garment didn’t come out of nowhere – it was actually four years in the making and went through 22 different iterations before the final version was brought to market. To learn more about what goes into creating innovative and imaginative apparel, we’re interviewing Caius Olowu, Director of Design and Pre-Production at Next Level Apparel. We’ll hear straight from the expert what really went in to crafting the 1800, what challenges Olowu and his team faced and why the end result is so groundbreaking for promo professionals.
Meg Erber, of S&S Activewear, joins ASI's Vinnie Driscoll for a lively discussion about fashion apparel and social media.
This year is sure to go down in history as one that everyone couldn’t wait to forget. But that shouldn’t include Q4 promotional gifts. In fact, it’s more important than ever to recognize and show appreciation to employees and clients as we look ahead to 2021. In this episode of Promo Insiders, Sara Lavenduski, Theresa Hegel and John Corrigan of ASI’s editorial team discuss ways to sell useful and fun items in the fourth quarter, from kitchen tools to accessories for Fido and Fluffy and more.
ASI's Vin Driscoll and Melissa Newman chat with Johanna Gottlieb, the VP of sales at Axis Promotion, powered by Halo, on how to use social media effectively for sales.
The ninth annual State of Women-Owned Businesses Report found that 42% of all businesses – almost 13 million – are run by women. In total, women-owned businesses employ 9.4 million workers and generate revenue of $1.9 trillion. However, those numbers haven’t come without challenges, even in the promotional products space. To understand this more, today we’re speaking with Nikki Stella, CEO of AIM Smarter. Now managing one of the largest distributor membership organizations in our industry, Nikki knows what it takes to succeed as a woman in promo: and she’s here to share her insights and experience with us on what we can learn to do the same.
With staffers at many businesses working at home this year – and beyond – it’s important to find fun and creative ways to keep them motivated.
Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.
ASI's Melissa Newman chats with Sara Webb, CEO of InTandem Promotions, about the importance of integrating company culture into your social media strategy plan.
Barry Myers, event expert and founder of getgeeked Media, shares strategies for creating successful events during COVID and speculates on what the future of experiential marketing will look like.
In this Social Angle podcast, ASI's Melissa Newman and Vinnie Driscoll chat with Quianne Savoy, of Moore & Moore Merch, about how she uses Instagram for business. In this insightful conversation, Savoy discusses everything from inspiration and strategy to tools she uses and if the network has helped her with sales. Don't miss it!
In this Social Angle podcast, ASI's Vinnie Driscoll chats with Glenn Closson, a small-business brewery owner in Orlando, Fl., to discuss the effect COVID’s had on his business in 2020, his use of promo products and whether they’ve helped his bottom line during the pandemic, and how he uses social media to promote his brand. And yes, they even talk about beer!
The name change takes hold in January. It heralds new initiatives on service, products and sustainability from the Top 40 supplier.
When it comes to promo apparel, there’s no shortage of decoration options available. However, sometimes the sheer amount of methods can feel overwhelming. How do you know which method to use, and for which customers? Do all methods work on all fabrics? And most importantly of all – what do they all cost? In today’s podcast, we’re taking the mystery out of apparel decoration once and for all with help from Alison Zuccaro, Strategic Product Manager of STAHLS’, a leading decoration materials manufacturer. We will explain what all the different decoration options are, why it’s so important to pick the right method and how STAHLS’ can help steer you in the right direction on your next order.
In this episode of Promo Insiders, Sara Lavenduski of Advantages magazine discusses supplier diversity with Jamie Crump and Kiruba Sankar, and what promo companies need to do to be able to serve those end-buyers with diversity programs.
In this short snippet from The Social Angle Podcast, Jeremy Picker, CEO and creative director of AMB3R Creative, discusses why he likes Pinterest and how he uses it for business.
In this Social Angle podcast, ASI's Vinnie Driscoll and Melissa Newman chat with Maria Kleger, a faithful and rabid user of Pinterest. Kleger, who is also a customer support team lead at ASI, understands the ins and outs of the platform and shares insights on how to use it effectively for business.
Ryan Sauers of Sauers Consulting Strategies shares some tips for how to stay top of mind with your audience during tough times.
In this episode of The Social Angle Podcast, Melissa Newman speaks with ASI’s Executive Creative Director of Marketing, Jake Krolick, on best practices for using video on social media. This episode breaks down video into four easy categories that’ll have you creating content easily and effortlessly. Jake shares some of his favorite editing software for beginners and the key element to crafting the perfect video.
The COVID-19 pandemic has flipped traditional marketing and communications strategies on their heads, leaving promo professionals to navigate uncharted waters. If you’re struggling to find the right words or are fearful of coming off tone-deaf in 2020, this episode is for you. ASI's Melissa Newman chats with ASI’s Public Relations & Corporate Communications Director Dawn Marie about best practices for communication strategies in 2020.
If social media in 2020 has got you down, take heart: You’re not alone.
Social media-induced stress is real. And this year, it’s only gotten worse. COVID-19, combative politics, economic doldrums, widespread societal unrest – all have become flashpoints that ignite vitriol on social forums.
It may be tempting to terminate your accounts and tune out social altogether. But what if you need to be active on social media as part of your job? Also, if you did nix social, you’d miss out on all the good stuff that brought you there in the first place (yes, it’s still there).
So what to do? ASI Editorial staffers Christopher Ruvo and John Corrigan have a few ideas. In this podcast, they share easy-to-implement strategies that will help you protect your mental health on social media – and enable you to benefit from the positive things the platforms have to offer.
Parenting during the pandemic ain’t easy.
Theresa Hegel and Christopher Ruvo know that firsthand.
The ASI editorial staffers are working parents who, like thousands of other professionals in the promo products industry, now daily perform the juggling act of meeting job responsibilities and caring for/educating their children during COVID-19. As school resumes around the United States, the challenges for working parents are intensifying. In this Promo Insiders podcast (recorded during a Facebook Live event on Aug. 25), Chris and Theresa share strategies that will help parents navigate the obstacles that back-to-school presents, whether you’re sending your kids for in-person instruction or having them educated at home through cyber learning.
In his freshman year of college, Isaac Hetzroni founded Imprint Genius (asi/230604), a distributorship based in Gainesville, FL, by selling cell phone fans at parties. Today, he is a CEO and recent college graduate from the University of Florida. In this episode of Promo Insiders, Eloisa Gutierrez of ASI, talks with Hetzroni about how he got Imprint Genius on its feet and, more recently, through a global pandemic.
In this Social Angle podcast, Ryan Moor, of Ryonet and Allmade Apparel, discusses what goes into being the spokesperson for his brands on social media, the pros and cons, advice for promo professionals who are reluctant and camera-shy, and much more.
Chris Bernat of Vapor Apparel takes issue with a recent study that depicted gaiters negatively, discusses the characteristics of high-quality gaiters and more.
In the last few years, millennials and Gen Z-ers have changed the fashion industry by investing in used clothing. “Thrift-flopping” has even become a trend on social media platform TikTok, as people buy used clothes and give them new life with some simple handiwork. The billion-dollar thrifting industry is growing as young people intentionally make purchases to reduce waste, save money and keep up with trends.
In this episode of Promo Insiders, ASI’s Eloisa Gutierrez speaks with Patricia Garcia, a student entrepreneur from Florida International University, about how Garcia tapped into the needs of college students across the country as they look for eco-friendly (and wallet-friendly) purchases. “As a student who would dread walking into the college bookstore because I knew I couldn’t afford anything,” says Garcia, “I wanted to change that.” Garcia founded College Thrifts LLC, an online platform for college students and alumni to sell their gently used university merchandise.
Like everyone else, Social Media Managers are going through a lot in 2020. From a global pandemic and mass layoffs and furloughs, to the constant threat of trolls and a TikTok ban, these folks have had to make some quick pivots to match the pace of this unprecedented year.
In this episode of the Social Angle Podcast, ASI’s Melissa Newman sits down with Holly Singletary, a digital content strategist from ASI Creative Labs, to discuss self-care tips for social media professionals and how organizations can better support them and their current self-care routines.
Ellen Overcast, vacation specialist at Main Street Getaways in Kutztown, PA, says the unprecedented number of cancellations due to COVID-19 was one of the most challenging situations she and her fellow travel agents have ever experienced. Listen to more in this Promo Insiders podcast.
Jon Norris, of supplier Starline (asi/89320), knows a thing or two about social media. The VP of operations was the first winner of ASI's #PromoInTheWild, a social media campaign run by ASI that encouraged industry pros to post videos and photos of promo items they spotted in everyday life. It was also announced that Norris' company won the "Best Use of Social Media" category of ASI's annual Promo Campaign Awards.
When companies throughout the United States sent their employees home in mid-March, most expected to be back in the office by now. That hasn’t been the case for Nashville, TN-based On Promos Powered by Proforma (asi/491390). In this Promo Insiders episode, co-owner Kimble Bosworth tells senior writer John Corrigan how she and her husband transitioned the company to working remotely, offering plenty of tips and strategies along the way.
PPE expert Kimberly Fulford of Proforma provides insights on what products are trending, which end-markets to target now, how clients’ PPE needs are evolving and more.
Emblems and patches are two of the most popular decoration products in our industry – and with current needs for this decoration method on the rise, it’s important to know why you should sell them and how to speak to current customer concerns.
In this podcast, learn from Alison Zuccaro, Strategic Product Manager of STAHLS’, a leading decoration materials manufacturer as she breaks down everything you need to know. Listen now to learn what exactly all the different types of patches and emblems are, how they’re used and expert recommendations to exceed expectations on every order.
Distributor Joseph Sommer saw some of the worst of the COVID-19 pandemic firsthand in his native New York City. But he’s found ways to adapt and keep business moving – something he shares here.
Businesses are reopening to a new reality, so there's no better time like the present to assess your current social media strategy and make changes. In this episode, Melissa Newman walks you through conducting a social media audit, and then speaks with Jeremy Picker, CEO and creative director of AMB3R Creative, on defining your company’s mission statement and how that influences quality content and branding on social media.
Be nice and tell the truth. Marty Lott attributes his nearly 50-year career and the massive growth of Top 40 supplier SanMar to those two kindergarten lessons. In this Promo Insiders episode, Lott reflects on growing SanMar from his parents’ basement and discusses how the company has endured the COVID-19 crisis.
In this Promo Insiders podcast, Jo-an Lantz, CEO/president of Top 40 distributor Geiger(asi/202900), discusses everything from how to lead effectively, to dealing with the impact of COVID-19, to ways forward for the promo industry, to why empathy, making mistakes and perseverance are essential to success.
Counselor's Michele Bell talks to Spencer Kramer, Chris Ferriter and Scott Latimer of Sobe Promos.
In June, Counselor asked the promotional products industry to share the most creative and interesting imprinted masks and other personal protective equipment they’ve worked on since the coronavirus pandemic started. The Decorated PPE Challenge had more than 50 entries, all of which were impressive in their own right. ASI writers and editors narrowed the field to 10 finalists, then opened the voting up to our readers, through an online poll.
The winner, by a wide margin, was Toronto-based supplier Canada Sportswear (asi/43682). The company received more than 2,600 votes for the lighthearted masks it designed for a children’s ward of a Halifax hospital. In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, speaks with Michelle Wilson and Ron Brownstein of Canada Sportswear about how their winning entry came together and why PPE is here for the foreseeable future.
Diane Hall, owner of distributorship Promotions Plus, knows what impact promotional products have in politics better than most, as she also happens to be the mayor of Milo, IA. In this episode of Promo Insiders, senior writer John Corrigan talks with Hall about how she used promo in her own campaign and how promo can still be effective during this unprecedented election year.
Labor and employment lawyer Michael Elkins of MLE Law shares important information on free speech rights in the private sector.
Vinnie Driscoll and Melissa Newman interview Jay Busselle, social media guru and Marketing Director of Equipment Zone, to discuss how promo pros can successfully use LinkedIn to generate business.
Eloisa Gutierrez, an intern in ASI’s editorial department this summer, shares her experiences of working from home and first impressions of the promotional products industry.
Nancy Schmidt became CEO of Top 40 distributor AIA Corporation (asi/109480) in the midst of the COVID-19 pandemic. Her insights here are an interesting lesson in leadership and perseverance during a crisis.
Jake Krolick and Vinnie Driscoll discuss the promo opportunities that exist for the summer as states begin opening up again.
ASI's Vinnie Driscoll and Melissa Newman discuss two new Twitter features -- Voice Tweets and Twitter Replies -- in the latest Social Angle Podcast.
Distributors and suppliers are reporting an uptick in sales of traditional promotional products, but reported surges of COVID-19 in certain areas could threaten progress.
In this episode of Promo Insiders, senior writer John Corrigan talks with Andy Keller, founder and CEO of California-based ChicoBag Company (asi/44811), about the COVID-19 crisis disrupting the bag market. Keller’s business has been hit hard during the coronavirus pandemic, in large part due to reusable bags being discouraged because of fears that they spread the disease.
In this episode of Promo Insiders, Sara Lavenduski, senior editor of Advantages magazine, speaks with product safety and compliance expert Larry Whitney, managing partner of Whitney & Whitney Consulting Group, about what promo firms need to know when selling face masks and coverings. Since the products come in contact with the mouth and nose as well as sensitive skin on the face, it’s important to work with trusted manufacturers and make sure purchased products are tested and labeled.
Two leaders in the European promotional products market provide perspective on the state of the industry there amid COVID-19, offering insights that apply across the pond as well.
Memorial Day weekend marked the unofficial start of summer, but with the coronavirus pandemic ongoing and many states still in lockdown, tourism is going to look a lot different, compared to years past. In this episode of Promo Insiders, members of the editorial team – Theresa Hegel, executive editor of digital content; Sara Lavenduski, senior editor of Advantages; and John Corrigan, senior writer – discuss their (lack of) vacation plans, their shared love of ambrosia salad, despite the naysayers, and how distributors can take advantage of the new opportunities that this drastically different leisure landscape has brought.
After 11 weeks of working from home, senior writer John Corrigan has grown quite content. Meanwhile, Nate Kucsma, executive director of research & corporate marketing at ASI, can't wait to get back to the office. In this edition of Promo Insiders, the colleagues debate the pros, cons and logistics of permanently working from home.
It may sound counter-intuitive during a crisis to ramp up social media ad spend, but that's exactly what you should be doing says ASI's Vinnie Driscoll and Melissa Newman. Find out why, as well as the dos and don'ts of posting social media ads during a pandemic, in this informative Social Angle podcast.
As governors begin to lift closure orders, offices with remote work forces prepare for the physical and emotional challenges of reinstating in-person work. Just as organizations needed to help employees transition to home offices, they’ll need to do the same as they welcome them back to a workplace that’s going to look and feel very different from when they left it in March.
In this episode of Promo Insiders, Sara Lavenduski, senior editor of Advantages magazine, discusses this next phase with Mike Goldman, a New Jersey-based business leadership coach and the author of "Breakthrough Leadership Team: Strengthening the Heart and Soul of Your Company."
After nearly a decade at Top 40 supplier Next Level Apparel (asi/73867), former CSO Mark Seymour has left due to the COVID-19 crisis. In his first public statement since his exit, Seymour – a member of Counselor’s Power 50 – opens up to senior writer John Corrigan about adjusting to life at home and what his next chapter may look like.
Patrick McHargue of promo products recruitment agency PromoPlacement offers practical tips that will help you land your new position.
Jake Krolick and Vinnie Driscoll discuss the current state of live events, where the opportunities are for promo products professionals, and what lies ahead for the future of one of the most important markets in the advertising specialty industry.
In this episode of Promo Insiders, first aired during a Facebook Live session, Theresa Hegel, executive editor of digital content, talks with apparel industry veteran Brian Burr about what he thinks are the most important qualities a mask should have, why fit and comfort are key, why it’s important for apparel decorators and distributors to educate themselves on masks and how they can market the items to their own customers.
Get sharp insights and practical advice from a promo products distributor who has grown sales and strengthened client relationships despite COVID-19’s challenges.
Larry Cohen of Axis Promotions powered by HALO (asi/128263) shares how his NYC-headquartered firm is still thriving and preparing for the future from the epicenter of the coronavirus pandemic.
Sloan Coleman, co-owner of St. Louis print shop Tiny Little Monster, came up with a way to generate revenue for themselves and other struggling small businesses during the coronavirus pandemic.
For the first time in more than a decade, promotional products distributors’ collective sales experienced a quarterly decline, dropping nearly 5% in Q1 2020. In this podcast, Counselor Executive Editor Christopher Ruvo and Nathaniel Kucsma, ASI’s Executive Director of Research & Corporate Marketing, discuss the out-of-the-blue drop, offer insights on how 2020 industry sales will go, and share signs of hope for a revenue rebound.
In this episode of the Promo Insiders podcast, Sara Lavenduski of Advantages magazine speaks with Counselor’s Chris Ruvo, staff writer John Corrigan and multimedia coordinator Kyle Ashenfelder about what they’ve been up to in isolation during the coronavirus pandemic. The group’s been getting into different streaming shows, learning new things and following fun social media accounts.
In this edition of the Promo Insiders podcast, Sara Lavenduski with ASI Canada welcomes Fabio Campanella, a tax, investment and personal finance expert with Campanella McDonald LLP in Toronto, for a look into key aspects of the government’s COVID-19 Economic Response Plan and how it benefits companies and workers who’ve been hard-hit by the recent business shutdown orders.
This Promo Insiders podcast explores the ramifications of Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. Featuring Stan Hansen, director of tax for the ASI Family of Companies, and hosted by senior writer John Corrigan, the podcast includes a discussion about the obligations of suppliers and distributors when collecting sales tax and how to avoid the administrative headaches.
In late March, HanesBrands (asi/59528) came up with a design for three-ply cotton face masks, working closely with the U.S. Department of Health and Human Services, to meet a critical need among frontline workers fighting the spread of the coronavirus. In the span of a week, the apparel company was able to finalize designs, get approval by the Food and Drug Administration, and then convert its factories from T-shirt, fleece and other basics and ramp up production on millions of masks. In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content at ASI, chats with Rachel Newman, vice president and general manager of Hanes Activewear, to learn more about how this impressive feat was accomplished.
Randy Chen, the president of Impex International, shares an in-depth account of the harrowing personal health battle he went through after contracting the coronavirus.
In this edition of the Promo Insiders podcast, we break down the CARES Act – the $2 trillion coronavirus relief package signed into law last week – and how it pertains to small-business owners. Theresa Hegel, executive editor of digital content, talks with Tom Vaughn, a corporate finance lawyer with Detroit-based law firm Dykema, about the best loan and grant opportunities that struggling entrepreneurs can pursue right now.
This Promo Insiders podcast explores how Utica, NY-based distributorship A&P Masters Images (asi/102019) has successfully pivoted to selling – and even producing -- personal protective equipment that’s badly needed amid the coronavirus pandemic. Featuring A&P CEO Howard Potter and hosted by Counselor Executive Editor Christopher Ruvo, the podcast includes a discussion about the controversy in promo over selling PPE, as well pitfalls and protections of which industry firms must be mindful.
Based in Seattle, Gifts by Design is essentially at “ground zero” for the coronavirus in the U.S. Company President Jamie Stone explains how she and her team have been coping with working from home for the last three weeks and the economic impact the pandemic has had on her business.
Theresa Hegel, executive editor of digital content at ASI, spoke with Jamie Stone about the devastating impact of the coronavirus on her business and the promotional products industry as a whole in the latest episode of Promo Insiders.
Growing a business requires owners to know where they are, where they want to go and their roadmap to getting there.
In this podcast, senior editor Sara Lavenduski speaks with Maria Brady of Marakae Marketing in Pittsburgh about her experience in the industry, where she is now and her plans for moving forward.
Working from home. Social distancing. Quarantines.
This is the new reality for millions of Americans as the government tries to limit the spread of the COVID-19 virus. These extreme measures have completely upended the rhythms of everyday life as people cope with extended isolation.
In this latest episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Counselor Executive Editor discuss what companies in the promo industry are doing to make it through difficult times, what creative tactics distributors can use to hold onto orders, and why at the other end of this crisis lies hope.
ASI’s editorial team steps into the time machine to discuss the growing demand for ‘90s fashion, ‘80s movies and other products from yesteryear in this groovy edition of the Promo Insiders podcast.
BAMKO (asi/131431) executives Phil Koosed and Joshua White deliver powerful insights about coronavirus’ current and future impacts on the promotional products industry in the first ever Promo Insiders podcast.
It’s been nearly two years since Wayfair v. South Dakota, a landmark case that completely changed the rules of sales tax for online companies. The decision has created a major administrative challenge within the promotional products industry. Companies potentially have to know the sales tax laws of every state, file sales tax forms for every state and be registered to do business in every state.
Bradley Scott, whose wife is the president of their family-owned wholesale jewelry company Halstead Beads in Prescott, AZ, will be speaking at a Congressional hearing regarding the Wayfair case on March 3. In this podcast, Scott explains the issues his company has faced by collecting online sales tax, his recommendations to the government on fixing the process and how other business owners can get involved.
ASI's Vinnie Driscoll interviews Javier Melendez of All Star Incentive Marketing about his use of the social media platform TikTok, the effects it's had on his business, and whether those in the promo industry should be using it.
Vinnie Driscoll is joined by Abby Koss, ASI’s director of marketing on the distributor side, to talk about the best time to post on social media.
Vinnie Driscoll is joined by Theresa Hegel, executive editor of digital content, to discuss some of the changes they'd love to see on social media platforms. Tired of not being able to edit tweets? You're not alone!
HALO Branded Solutions (asi/356000) rocked the promo industry again with its latest Top 40 acquisition: Axis Promotions (asi/128263). The move potentially makes HALO the second largest distributor in the industry, with combined revenue of nearly $660 million. In this exclusive podcast, HALO CEO Marc Simon and Axis President Larry Cohen reveal how the deal came together and what’s next for both companies.
What impact is the 2019 Novel Coronavirus in China having on the North American promo products industry? How will it affect the supply chain, shipment timing and costs, planning, business travel overseas, and even human health? Larry Whitney, Top 40 supplier Polyconcept North America’s (PCNA, asi/78897) director of global compliance, is an expert on overseas sourcing and manufacturing. In this exclusive podcast, he offers insights into those pressing questions.
Seemingly every week another city passes legislation banning single-use plastic bags. Ken Trottere, vice president of Poly-Pak Industries, Inc. (asi/81350), breaks down what some of these bans entail, reveals the impact they’ve had on his business and clears up misconceptions regarding eco-friendly alternatives.
In this exclusive podcast, Stran Promotional Solutions’ Nick Mirabile—the 2020 Advantages Distributor Salesperson of the Year—speaks with Advantages’ Sara Lavenduski about his experience in the industry, the power of visualization and how he went from zero to eight figures in sales in just a year and a half.
The nascent legal cannabis industry is a wellspring of opportunity for promotional products distributors. In this exclusive podcast, marijuana market expert Ryan Tickle, vice president of sales at promo supplier Cannabis Promotions (asi/42996), shares insights on buyers to target, products to sell, selling strategies, legal issues to be aware of, and why now is the prime time to push into the cannabis niche in a major way.
Vinnie Driscoll is joined by Chris Ruvo, executive editor of Counselor magazine, to discuss how distributors and suppliers should be using social media at trade shows, why ‘Die Hard’ is a Christmas movie, and much more!
Vinnie Driscoll interviews Counselor Executive Editor Chris Ruvo on what he thinks will be some of the biggest trends for the promotional products industry in 2020.
Vinnie Driscoll talks with Liz Chrostowski, assistant marketing manager at ASI, about how suppliers should be using social media, the best platforms for generating leads, and much more. If you’re a promo supplier this is one podcast you don’t wanna miss!
ASI's Vinnie Driscoll and Patrick Kennedy discuss the basics of social media strategy plans, why you should have one for your business and how to build one from scratch in this info-packed episode!
Richard Montañez went from janitor to vice president of sales and community activation for PepsiCo North America, thanks a willingness to take big risks and the determination to pull them off.
Chris Lee, Counselor’s 2013 International Person of the Year, is CEO of Brand Addition (asi/202515) -- the second largest promo distributorship in the United Kingdom, with a vast European reach and operations in North America and Asia. Those are integral reasons why Lee rose in the rankings on Counselor’s recently released 2019 Power 50, a definitive list of the most influential people in the promotional products industry. In this exclusive podcast complementing the Power 50, Lee offers insights on everything from Brand Addition’s growth in North America to the challenges and opportunities that come with being a truly global promo products company.
Tracey Barton rose three places, to 38th, on the 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast, the director of promotional products at Top 40 distributor Safeguard/Deluxe (asi/316203/178720) offers insights on everything from leadership and Safeguard’s success, to challenges and opportunities for the promo industry.
Mark Freed is the CEO and president of Genumark (asi/204588), the largest Canadian-owned distributorship. That’s a big reason why he’s on Counselor’s 2019 Power 50, a definitive ranking of the most influential people in the promotional products industry. In this exclusive podcast released as a complement to the Power 50, Freed offers insights on everything from major opportunities for promo distributors in 2020 to the challenges the U.S./China trade war is presenting to Canadian ad specialty firms.
ASI's Vinnie Driscoll and Patrick Kennedy peer into their crystal ball to bring you the social media business trends you should be mindful of in 2020. What network has the most potential for promotional products professionals, and which has the least? Listen now to find out!
The director of customer experience at Doing Good Works (asi/222095) shares how his company gives back to fostered youth.
ASI's Vinnie Driscoll and Patrick Kennedy are joined by Seth Needham, Sales Executive at KEY Apparel, to talk about his use of Facebook groups, the success he’s had on the platform, and why promotional product suppliers should be using Facebook groups for their business.
Gen Z expert Jonah Stillman discusses the forces that have shaped his generation and the value Gen Z brings to the workplace.
ASI's Vinnie Driscoll and Patrick Kennedy are joined by Britney Godsey, VP of Sales at supplier Gold Bond, to discuss her company's use of Facebook Live, the impact it's had on the brand and why all companies should be using this valuable social media feature.
The CEO of Top 40 supplier Hub Promotional Group (asi/61966) delivers can’t-miss insights about how to build and maintain a dynamic business culture in which employees thrive – and why doing so is essential to success.
In this exclusive podcast, David Katz, executive vice president and partner at Bethpage, NY-based Midnite Snax (asi/71685), discusses fostering a family-like company culture, retaining top notch employees and knowing when to cut loose and celebrate your team’s hard work.
With today’s announcement that Chocolate Inn/Lanco is now the sole distributor of My M&Ms in the promo market, ASI Editorial Director Michele Bell talks with Counselor Power 50 member David Miller about the company’s growth, how it retooled and revitalized Lanco and how – after its facility was nearly-destroyed by a direct hit from Hurricane Sandy -- the company’s leadership and its employees learned just how resilient they really are.
The co-owner of the #38 company on Counselor's 2019 Best Places to Work list, Michael Scott Cohen talks to ASI's Editorial Director Michele Bell about building a collaborative culture, finding and keeping staffers in a tight job market and the one thing he's trying to make happen for the women on his team.
Believe it or not, Gen Z — a group of people shaped by economic instability and digital innovation — is entering the market and will make up 40% of all US consumers by 2020. And what is influencing their purchasing habits? Social Media.
In this insightful podcast, ASI's Patrick Kennedy interviews Gen Z'er and ASI intern Zach Cohn about how he uses social media, what he expects from brands, and how much a company’s social presence plays into his decision to buy their products and services.
Dan Thurmon is a member of the Speakers Hall of Fame as well as an author and teacher for finding peak performance and achieving greater success and happiness. His unique, acrobatic presentation style has wowed Fortune 500 companies, associations, troops on the front lines and many more. In this podcast, Dan discusses why perfect work-life balance isn’t attainable and why you should connect the various parts of your life instead of trying to compartmentalize them. Dan will deliver the keynote address at The ASI Power Summit in Coronado, CA on October 28.
In the second episode of The Event Podcast, Jake Krolick and Vinnie Driscoll discuss some interesting promo products found and how they were used at three events: two concerts and a live podcast!
Shelley McConnell, president of Printpal Promotions & Printing, shares the details of her recent nightmare order scenario and how she saved the sale.
Counselor’s Dave Vagnoni and Nate Kucsma, ASI’s executive director of research, break down the results of this year’s State of the Industry survey.
In this interview, Michele Bell talks to the charismatic, colorful president of Tekweld and the 2019 Supplier Entrepreneur of the Year about the guerilla marketing strategies he used to get started, industry trends he’s watching and how he grew his revenue 300% over the last five years.
Chris Ruvo talks with the 2019 Counselor Person of the Year about acquisition strategy, his business influences and the keys to smart negotiations.
Dave Vagnoni interviews the CEO of CIC to get his take on the rise of distributor profit margins, the impact of tariffs on promo and the top markets to target for sales.
The newly-appointed CEO of Top 40 supplier HUB Promotional Group (asi/61966) ) discusses everything from the opportunities that come with strategic market disruption to the supplier’s plans to leverage technology, product innovation and a North America-wide facility footprint to grow faster and bigger than competitors.
Luke Williams is a professor at NYU Stern School of Business, inventor and expert in disruptive innovation. He has addressed audiences in 21 countries, and is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. In this podcast, he discusses disruptive innovation and how it applies to companies in the promotional products industry. Luke will deliver the keynote address at ASI Show Chicago on July 11.
Jeremy Cross, brand storyteller for itelligence North America, joins ASI's Vinnie Driscoll to discuss the basics of telling a good brand story. Plus, Cross and Driscoll debate which TV series finale was the worst, Game of Thrones, The Sopranos, Lost or Seinfeld.
In the pilot episode of The Event Podcast, Jake Krolick discusses with Vinnie Driscoll some of the interesting promo products he found and how they were used at four events: a bar mitzvah, a concert, a ski resort and an art gallery.
Heather Abbott is a survivor of the 2013 Boston Marathon bombing and founder of the Heather Abbott Foundation, which helps provide customized prostheses to those who have suffered limb loss through traumatic circumstances. After having her left leg amputated below the knee as a result of the horrific event, Abbott became a certified peer counselor for the American Amputee Coalition, providing strength and hope to folks who have gone through the same challenging circumstances. She will be the featured speaker at the ASI Show Chicago Motivational Breakfast on July 10. To register for the Show and to purchase your Breakfast ticket, visit www.asishow.com.
Andrew Graham of Marine Layer talks about the apparel supplier’s T-shirt recycling initiative and how its commitment to creating the softest, most sustainable shirts out there.
Jamie Notter, the co-founder of & culture designer at Human Workplaces in Washington, DC., talks about the current state of the workplace, and how employers need to be employee-focused and responsive to employees’ needs in order to attract and retain sales talent. A companion episode to the Advantages June 2019 Sales Compensation cover story.
ASI's Vinnie Driscoll and Patrick Kennedy are joined by Digital Content Strategist Holly Singletary to discuss whether major social media conferences -- like The Social Shakeup and Social Media Marketing World -- are worth your investment. They also provide important social media takeaways from these conferences as well as trends you should have on your radar in 2019.
Rener Gracie, jiu-jitsu master and CEO of Quikflip Apparel (asi/89364), joins ASI's Vinnie Driscoll and Patrick Kennedy to discuss the role social media has played in his success. Plus, Gracie talks about his upcoming appearance on Shark Tank as well as who he thinks will sit on the Iron Throne at the conclusion of Game of Thrones.
Facebook's Events resource, when used with a business mindset, can be a treasure trove of new sales opportunities. In this podcast, ASI's Vinnie Driscoll and Patrick Kennedy discuss how distributors should be using this powerful prospecting tool to generate leads.
Jim Nistico, president of Proforma Infinity in Syracuse, NY, logs between 700 and 900 miles a week behind the wheel visiting clients. He spoke with Advantages senior editor Sara Lavenduski about the lasting importance of face-to-face sales calls and building client relationships in person. A companion episode to the Advantages May 2019 cover story.
ASI's Vinnie Driscoll and Patrick Kennedy are joined by Counselor Executive Editor Chris Ruvo for a vibrant discussion on how and why you should incorporate video into your social media strategy.
Counselor Editor-in-Chief Dave Vagnoni and ASI Research Director Nate Kucsma analyze the first quarter’s 3.4% increase in distributor revenue. How does that compare to recent industry results? What trends are at play? Could a market slowdown be coming? Are distributors optimistic about the rest of 2019? Get these answers, plus much more reaction and predictions here.
ASI's Vinnie Driscoll discusses ways you can use social media to generate sales leads. Also, he dishes on who he thinks will end up on the Iron Throne at the conclusion of Game of Thrones.
Liz, an experienced social media manager -both at ASI and on her own personal blog – talks with Rick about 5 social media tips you can apply to your company’s marketing efforts. Learn how to improve your posts and increase engagement.
Hannah, an expert website designer at ASI, talks with Rick about 5 website design trends and why they’re important. They review what features your site needs to have and how to make improvements to increase web traffic.
Dave Lakshmanan, ASI’s new chief technology officer, has extensive experience working in ecommerce – including time developing innovations at Amazon. In this exclusive podcast, he teamed up with ASI’s VP of Application Development Ryan Hutchison to share insights on everything from digital commerce to exciting tech advancements coming in the promotional products industry.
Paul Krismer, a positive psychology expert, public speaker, certified executive coach and the Chief Happiness Officer at Happiness Experts in Victoria, BC, spoke to Advantages senior editor Sara Lavenduski on how to be a happier person, and how a more positive outlook impacts employees, clients and overall company productivity. A companion episode to the Advantages March 2019 cover story.
Michele Bell, ASI’s Editorial Director, interviewed Neil Ringel – the new CEO of Counselor Top 40 supplier Polyconcept – and PCNA President David Nicholson on Ringel’s plans for the company, his take on the industry overall and how his previous 23-year tenure at Staples prepared him for his new role as the head of the billion dollar global promo entity. PCNA was the #3 supplier on Counselor’s 2018 Top 40 list, with $606.3 million in North American promo sales.
From "Drink Wine Day" to "Lost Sock Memorial Day," ASI's Vinnie Driscoll and Patrick Kennedy describe how promotional products professionals can use quirky national holidays to their advantage. No, seriously!
Recently promoted to president of Top 40 distributor Fully Promoted (asi/384000), Mike Brugger shares insights on the firm’s successful rebrand, its growth in sales and franchisees, how it balances brick-and-mortar business and online commerce, and new competitive advantages its planning to implement.
Nina Bloomstein Shatz, brand development director at HALO Branded Solutions, discusses the growing availability of retail items in the industry and what that means for distributors. A companion episode to the Advantages February 19 cover story.
Navy Veteran Meg Erber, a sales leader with Top 40 supplier S&S Activewear (asi/84358), shares interesting insights on how her military experience has played a pivotal role in propelling her success in the promotional products industry – and why more promo firms should focus on hiring veterans.
Listen to a podcast with JNI's Josh Ebrahemi -- the 2019 Advantages Distributor Sales Rep of the Year -- and ASI's Editorial Director Michele Bell in which they discuss Ebrahemi's strategy for finding and keeping his Fortune 500 clients and growing his eight-digit annual sales.
As the founder/CEO of vertically-integrated apparel manufacturer Redwood Classics Apparel (asi/81627), Kathy Cheng has her finger on the pulse of hot trends poised to impact the promotional products market. In this exclusive podcast, she shares on insights what’s next in the world of imprinted wearables.
California-based Top 40 supplier Sweda Co. (asi/90305) is entering the largest category in the promotional products industry: apparel. In this exclusive podcast, CEO Jim Hagan and Kellie Claudio, SVP of sales and marketing, discuss the new apparel initiative, which includes Made-in-America basics, an exclusive partnership with fashion-forward surf/skate wear brand Mill42, and clothing from retail brands like Adidas, Oakley, Champion and more.
In this Strategy Session podcast, baseball Hall of Famer Cal Ripken Jr. discusses the mindset that enabled him to set baseball’s record with 2,632 consecutive games played. An All-Star 19 times with the Baltimore Orioles, “The Iron Man” shares his strategies to increase perseverance and the lessons he’s learned through his many business ventures. He reveals the injuries that almost stopped his streak and his method for instilling confidence and trust with his teammates. Ripken will be the keynote speaker at ASI Show Orlando in January.
In this podcast, Michele Bell, who oversees ASI’s Editorial team, interviews Chuck Fandos – CEO of the Facilisgroup, Counselor’s 2016 Person of the Year and the fifth-highest ranked person on this year’s Counselor Power 50 list – on Elysian Capital’s acquisition of Facilis, the formation of the Pebble Group, which will focus on acquisitions in the ad specialty market, and the recent interest of private equity investment in promo companies.
ASI's Vinnie Driscoll and Patrick Kennedy dig into the stats surrounding social customer service, ways you can implement systems into your business, and how to navigate this new frontier of the customer experience.
A longtime industry veteran and current president of Top 40 distributor Geiger (asi/202900), Jo-an Lantz has a sharp, uniquely insightful perspective on the promotional products marketplace. In this exclusive podcast, Lantz sits down with Michele Bell, who oversees ASI’s Editorial and Special Events teams, to discuss pressing issues facing the promo industry, including import tariffs, must-know trends, and the industry's dearth of C-Suite women.
In this companion podcast to the Advantages November 2018 cover story, editor Sara Lavenduski interviews Renya Nelson, CEO of Brand+Aid, about how suppliers and distributors can better develop, pitch and sell quality promotional products that truly resonate with recipients.
In this episode of the Advantages Experts Podcast Series, Lori Richardson, founder of the sales consulting firm Score More Sales, offers her expertise for reps who want to take back control of their days in order to be more motivated and productive.
In this podcast, Sarah Krasley, CEO of Shimmy Technologies, shares insights into how artificial intelligence will help apparel companies stay competitive.
In this podcast, Steven Farag, co-owner of Campus Ink in Champaign, IL, talks about modernizing his decorated-apparel shop and how automation has helped the business flourish.
In an exclusive interview with Counselor’s John Corrigan, Bamko (asi/131431) Senior Vice President of Strategic Partnerships Joshua White and Vice President of Operations Max Levavi discuss the tariffs imposed by the United States and China and how they’ll impact the promotional products industry.
Top 40 distributor Axis Promotions (asi/128263) made big industry headlines this week when it acquired Campus Stop (asi/336407), an online provider of branded merchandise to colleges and universities. In this exclusive podcast, Axis CEO Larry Cohen shares insights on the deal, the burgeoning partnership, and broader industry trends, including consolidation.
This week, HUB Promotional Group and Origaudio (asi/75254) were the talk of the promo world. That’s because HUB, a Top 40 supplier, acquired Origaudio – one of the fastest-growing, most frequently-awarded suppliers in the industry over the last few years. In this exclusive podcast, Origaudio Co-Founder Jason Lucash discusses the deal and what the future holds.
ASI's Vinnie Driscoll and Patrick Kennedy interview Joe Haley from The Joe Show after he recently wrapped up his 1,000th show.
Aaron Montgomery, co-host of the 2 Regular Guys podcast, discusses the current demand for personalization and customization at retail and how the promo industry is following suit. Listen to the podcast and read more from Aaron and other industry experts in the Advantages September 2018 cover story.
ASI's Vinnie Driscoll and Patrick Kennedy discuss Facebook's latest newsfeed algorithm tweak, what it means for business page managers, and how folks in the promo industry can overcome this challenge.
As the founder of Counselor Top 40 distributor Proforma – the #4 company on this year’s Top 40 list with $369 million in promo sales – and a 40-year veteran of the industry, Greg Muzzillo has a unique perspective on what the landscape of the marketplace may look like over the next 10 years and what it takes to build a successful and competitive distributorship. And he would know: The #1 company on this year’s Counselor Fastest Growing Distributors List is The IdeaBox Powered by Proforma and four additional Proforma companies would have been in the top 10 had Counselor not limited submissions to one per company. Click here to listen to tips and strategies from Muzzillo, who was named the 2010 Counselor Person of the Year with his wife, Vera, the company’s CEO.
ASI's Market Research Director Nate Kucsma and Counselor Editor-in-Chief Dave Vagnoni discuss some of the interesting stats and facts from the 2018 Counselor State of the Industry.
Counselor Editor-in-Chief Dave Vagnoni talks to Kellie Claudio of Sweda, the 2018 Supplier Woman of Distinction.
ASI's Michele Bell interviews Sharon Eyal, CEO of Counselor Top 40 supplier ETS Express and this year's Counselor Person of the Year!
An experienced well-known promo executive, Paul Lage recently took over as President of Top 40 supplier Imagen Brands. In this exclusive podcast, the 2007 Counselor Person of the Year and 2017 Marvin Spike Lifetime Achievement Award winner discusses the latest big move in his distinguished career – and what he has planned for IMAGEN.
This week, Chicago-area Corporate Imaging Concepts (CIC; asi/168962) acquired Atlanta-area eCompanyStore (asi/185782). The deal creates a new powerhouse distributor in the promo industry – a company projected to generate $85 million in sales in 2018. In this exclusive podcast, CIC CEO Bob Herzog discusses the acquisition and what the future holds.
New ASI data shows first-quarter distributor sales in 2018 were up by 3.4%, led by gains among mid-size firms. In this podcast, Counselor’s Dave Vagnoni and ASI Research Director Nate Kucsma talk about these results, what’s behind them and what’s ahead for the rest of the year.
Michele Bell, head of ASI’s Editorial department, interviews Sharon Eyal, CEO of Counselor Top 40 supplier ETS Express, on the company’s recent win in a trademark infringement case against S’well, and its implications for the industry.
At Stowebridge Promotion Group (asi/337500), a vibrant positive culture permeates everything, powering the Arizona-based distributor’s sales growth and employees’ quality of life. That winning culture is no accident; it’s intentionally cultivated by company President Kathy Finnerty Thomas. In this exclusive podcast, Finnerty Thomas delivers insights into creating a top-notch company culture that drives bottom-line results.
Top 40 distributor Geiger (asi/202900) has acquired BTC Group, a U.K.-based distributor. In this exclusive podcast with Counselor’s Christopher Ruvo, Geiger CEO Gene Geiger and Chief Operating Officer Jo-an Lantz share insights into what the major international deal means.
The new vice president of business development at Proforma (asi/300094) – Chris Piper – discussed his plans for growing the company and the industry as a whole in an interview with Counselor’s John Corrigan.
Growth opportunities, new products, the importance of company culture and the power of promotional products to drive results – BIC Graphic’s (asi/40480) new CEO David Klatt Jr. discussed all that and more in a lively podcast discussion with Counselor’s Christopher Ruvo.
Following AIA Corporation’s (asi/109480) acquisition of OfficeZilla, Counselor’s Dave Vagnoni interviewed CEO Matt Gresge to get more details on the deal.
Roy Wilbur, director of marketing and communications at Moore College of Art & Design in Philadelphia, explains why the school's fashion department decided to participate in the Wearables Fashion Faceoff contest and what the contestants gained from the experience.
In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Stephanie Chung, a Dallas-based consultant that trains businesspeople in sales, management, and leadership development. Here, Chung provides several strategies to help salespeople improve engagement and communication with clients.
In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Johnny Campbell, a marketing consultant and the CEO of Rise-Up and Win Seminars. Here, Campbell offers up strategies for turning leads into sales and recounts the craziest thing he’s ever done to win over a client.
Mike Blythe, owner of Blythe's Athletics in Valparaiso, IN, talks about winning Wearables Extreme Screen-Printing Shop Makeover contest this year. Blythe shares the most valuable lessons he learned from veteran consultant Charlie Taublieb, as well as his plans to continue to improve the shop's production department in the coming months.
Aaron Dignan, founder of The Ready and author of the upcoming book The Responsive Organization, speaks to ASI in this exclusive interview on how organizations can succeed in a world where digital forces are disrupting decades of tradition. Dignan also shares his experiences helping established business leaders adjust to the complexities of the 21st century.
In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with Kevin Sandhu, the founder of online Canadian lending firm Grow. Here, Sandhu explains why successful businesspeople need to follow their passions and take risks in order to achieve great outcomes.
Ruth Carter, a licensed attorney in Arizona with a practice that focuses on intellectual property, debunks some common myths and misconceptions of copyright and trademark law in this episode of Wearables Talk. Carter, selected for the Phoenix Business Journal’s 40 Under 40 in 2013, is the author of three best-selling books on the legalities of guerrilla marketing and social media. Listen now to get some common-sense tips on how to protect your decorated-apparel shop and what to do if your business receives a cease-and-desist letter
In this episode of the Advantages Experts Podcast Series, Editor Dave Vagnoni talks with business trainer Alice Heiman, the founder of Nevada-based consultancy Alice Heiman, LLC. In this interview, Heiman offers up detailed advice to help salespeople earn more referrals – including one simple strategy you can employ right now to get fast results.
Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement screen-printing press? What features on a new machine are must-haves, and which aren’t as important? Once you’ve made the investment, what are some best practices to ensure your new press powers your business for years to come?
Jackie Whitfield, vice president of merchandising for PCNA Apparel, parent company of Trimark (asi/92121), talks about the supplier’s design philosophy and commitment to innovation. Trimark topped several categories in the 2016 Wearables Apparel Design Awards.
Rick Roth, an award-winning screen printer and president of Mirror Image Inc., shares some pointers for purchasing new equipment. How do you know it’s time to buy an additional or replacement screen-printing press? What features on a new machine are must-haves, and which aren’t as important? Once you’ve made the investment, what are some best practices to ensure your new press powers your business for years to come?
In this series of podcasts, we interview several of this year’s Advantages Distributor Salesperson of the Year finalists. This episode features Sandy Poster, sales executive at Axis Promotions (asi/128263). Listen to the podcast below and read about all 11 finalists in the January issue of Advantages.
In this series of podcasts, we interview several of this year’s Advantages Distributor Salesperson of the Year finalists. This episode features Kelly Stone, owner of the Idea Box powered by Proforma (asi/300094). Listen to the podcast below and read about all 11 finalists in the January issue of Advantages.
In this premier edition of the Advantages Expert podcast series, we go one-on-one with Dan Schawbel, managing partner of Millennial Branding, a Gen Y research and consulting firm. Schawbel provides tips and strategies for promoting themselves and connecting closer with clients.
Marcus Lemonis, the CEO of Camping World and host of the hit CNBC series The Profit, speaks to ASI in this exclusive interview on why some entrepreneurs are raving successes – and why others are destined for failure. Ultimately, he says, it comes down to leadership. “Business success – and success for smaller, entrepreneurial companies – is based around the person in charge and how good of a leader they are,” says Lemonis.
In this podcast, author and business-leadership speaker Meridith Elliott Powell talks about redefining personal responsibility and how it can be used as a leadership strategy. She also shares insights on assembling a winning sales team, the importance of focusing on customer experience and the most critical traits for an effective leader. Powell also has some great advice for other women business owners.
Decorated-apparel industry veteran Craig Mertens, president of Digital Art Solutions (asi/14970), shares some of his insights about the wearables marketplace’s current landscape and future opportunities and challenges. How will the election year affect decorated-apparel sales? What are the top ways that distributors and decorators can retain clients? How important will social media marketing be to expanding your client base? Mertens shares all that and more (including his number-one goal for his company in 2016) in this podcast.
In this exclusive podcast, ASI speaks with JR Martinez, best-selling author and actor and the keynote speaker for The ASI Show Dallas. As a soldier in Iraq, Martinez was injured by a roadside bomb that caused severe burns to a third of his body. During his three years of recovery, he began speaking to other patients and discovered his talent to help others. Today, he is a highly sought-after motivational speaker who shares his life story and offers advice on facing adversity with optimism and resilience.
In the interview, Martinez discusses the realizations he came to after his traumatic injuries. “We have a tendency at times to look at somebody from a distance without even knowing that individual, and essentially judge them and assume that individual is less than us,” says Martinez, who has also appeared on Dancing with the Stars and All My Children. “But in reality that individual is going through the same exact thing that you’re either going through at that moment or had gone through before. That’s really opened up my eyes since my injury.”
Martinez also discusses how he stayed optimistic during his recovery, the best way to support Army veterans and what he has learned from all his years of speaking.
Description: Mark Ziskind, chief operating officer at CSE (asi/155807), talks about the role speed plays in the promotional products industry, and how the age of Amazon has changed the way business is done. He also explains why speed is no longer a differentiator for distributors and decorators.
In the latest edition of ASI’s Strategy Session podcast, Marli and Jeff Thibodeau, owners of Brio Promotions, share strategies for how to build a promotional products and decoration business. Plus, they give listeners advice for helping clients increase their brand awareness. How can a brand remain relevant over time? What can distributors do to ensure their clients create brand loyalty? And, what should be done to survive a brand crisis?
Branding and marketing expert Dorie Clark, author of Stand Out and Reinventing You, shares some of the strategies she has developed for clients like Google, Microsoft and Morgan Stanley. What are the three steps to building a rock-solid personal brand? How do you keep your company’s reputation golden? Can you become a subject matter expert virtually overnight? When price is a prospect’s main concern, how do you overcome this objective by focusing on the value of your services? Clark shares all that and more (including her favorite leadership lessons from Seth Godin) in this podcast.
Erin Reilly, CEO of Pop! Promos (asi/45657), shares her unique perspective as a millennial running a thriving industry supplier. What was the greatest challenge for her and co-founder Sterling Wilson in starting their business in college? What can the promotional product industry do to entice younger workers? And as a repeat member on the Counselor Best Places to Work list, what’s the key to creating a great workplace culture? Reilly shares all that and more in this podcast.
The past two years for American Apparel (asi/35297) have had more twists and turns than a television drama, from the ouster of Founder Dov Charney to the company’s recent declaration of bankruptcy . Now a new leadership team seeks to reinvigorate the company and set it on a profitable path. Brad Gebhard, the new president of global wholesale (which oversees promotional products sales) sat down with Counselor for an exclusive podcast about American Apparel’s future.
“My first objective is what we’re calling operational excellence,” Gebhard said during the interview. “We want to improve the overall operations and the way we manage the business. That starts out from the time a customer calls in and wants to speak with one of our customer service reps, where they can work with that customer to make sure they have a positive customer experience.”
In the Q&A, Gebhard speaks about American Apparel’s role in the industry moving forward, the culture at the company and the legacy that Charney left behind.
Senior Writer Theresa Hegel talks with Hirsch International CEO Paul Gallagher about the popularity of the company’s Solution Studio and how Hirsch plans to stay on top in 2016. Hirsch International took the No. 1 spot on the Stitches Power 75 list this year.
In the latest edition of ASI’s new Strategy Session podcast, sales guru Diane Ciotta dishes insights no selling professional can miss. Want to build strong, long-term relationships with clients? Interested in being more productive? Want to improve your consultative selling skills?
In the latest edition of ASI’s new Strategy Session podcast, David Bronson from supplier firm Unionwear details why there has been a resurgence of interest in products that are manufactured in the United States. Why are Made-in-the-USA items becoming more popular? What markets are best to sell USA-made items to? Will next year’s presidential election further enhance the interest in this category?
In this seventh installment of the Counselor Podcast: Power 50 Series, Emmanuel Bruno explains how one industry challenge can be turned into an opportunity. “The order process we have in this market is too inefficient,” says Bruno, vice president and general manager of BIC Graphic North America (asi/40480). “We have to work together with technology – all of us – to make things more efficient. We’re still receiving orders by fax. We’re working like we were 20 years ago.”
In this edition of Strategy Session, David Bebon, the CEO of DBEBZ Apparel, talks about apparel sourcing best practices and emerging markets overseas. The long-time industry expert discusses his views on whether apparel pricing will increase or decrease next year, and also touches on new opportunities for decorated-apparel sales and the latest style and decorating trends in woven shirts. An expert with extensive knowledge of Bangladesh, China and overseas sourcing, Bebon has sourced woven shirts to the promotional industry for three decades.
In this sixth installment of the Counselor Podcast: Power 50 Series, Jeff Lederer details the importance of having capital support as a supplier in the promotional products market today. “One big challenge that companies have today is that you have to invest in inventory and still service customers at a high level,” said Lederer, president of Top 40 supplier Prime Line (asi/79530). “You need good financial backing to be able to do both.”
In this edition of Strategy Session, sales expert and networking guru Alice Heiman shares her top strategies for gaining referrals and growing your online presence. She also discusses the elements of a successful LinkedIn profile and how it can generate business. A nationally renowned expert, Heiman developed her approach at Miller Heiman Inc., where she sold to and trained large, complex accounts, including Coca Cola, John Deere, Hewlett Packard and more. The author of the ebook Connecting Your Way to New Business discusses her five-step referral program and reveals how your LinkedIn profile and online presence create instant credibility with buyers.
In this fifth installment of the Counselor Podcast: Power 50 Series, Jo-an Lantz explains why she thinks the pace of everything in the ad specialty market is picking up. “The Amazon model is really beginning to encroach on this business,” said Lantz, executive vice president of Top 40 distributor firm Geiger (asi/202900). “Traditional methods and approaches are shifting in this business and everybody really needs to adjust. There’s just less time in the whole supply chain.”
In this debut edition of ASI’s new Strategy Session podcast, sales growth expert Ryan Sauers details how distributors should continuously strive to prove their value to clients. The key? Create a brand that clients can connect to. Sauers, author of Would You Buy From You: Your Brand Makes the Difference, believes that promo products distributors need to do everything in their power to create value for customers, so that they can ensure they’re not just low-price providers. Ultimately, he says, clients will view their promotional products purchases as commodities (re: stuff they’ll only pay low prices for) unless you prove the value that both they and you as the service provider offer.
In this fourth installment of the Counselor Podcast: Power 50 Series, Ross Silverstein explains why he thinks a severely disruptive environment is coming to the promotional products market. “Technology is making it easier for companies to come into this market, and companies will do what’s in their best interest to thrive rather than just bowing to traditions,” said Silverstein, CEO of Top 40 distributor iPROMOTEu. “This will cause disruption and that’s ok. But it will be difficult for companies to survive if they don’t provide meaningful value to customers.”
In this third installment of the Counselor Podcast: Power 50 Series, last year’s Counselor Person of the Year Norm Hullinger labels the impact from nontraditional suppliers as one of the biggest challenges that the promotional products industry faces today. “The encroachment from offshore suppliers that aren’t truly investing in this market is something to contend with,” says Hullinger, CEO of alphabroder, the top-ranked supplier on Counselor’s Top 40. “It’s a problem for our industry from a safety perspective and it damages margins.”
In this second installment of the Counselor Podcast: Power 50 Series, current Counselor Person of the Year Bill Korowitz pleads with the industry to do a better job of educating marketers. “We have to get out of this perception of trinkets and trash,” he says in this podcast. “We need to tell more of the branding story and show the value of the medium.” Plus, Korowitz, CEO of Top 40 supplier firm The Magnet Group, details why he thinks industry companies need to hire younger employees and he opens up about the potential merging of supplier and distributor roles.
In this first episode of the Counselor Podcast: Power 50 Series, Jason Robbins of ePromos Promotional Products provides his outlook for the industry, discusses the future of e-commerce in the market, and shares what he thinks are the biggest challenges that companies face today. Plus, the newbie to the Counselor Power 50 list answers the question: Do distributors do enough right now to appeal to the changing needs of today’s buyers?