SOCIGO PODCAST: Recent Episodes
Laura Karefilakis
In today's episode, I sat down with Melbourne Queen Stylist Fifi from Luxe Couture Events to discuss all things events and the nitty-gritty behind the scenes of running a business in the industry.
Fifi openly touches on the struggles along her journey of growth as an Arab Muslim woman in business and what comes with the development including who to trust, push back from family/friends, the unknown land of business procedures, lack of family time + More.
I enjoyed this conversation with Fifi so much as she doesn't hold back when explaining the extent of the commitment it takes to succeed in business and how she continually strives to go above and way beyond on every single job for all types of customers regardless of the invoice amount.
Fifi and I discuss the importance of implementing new or updating policies when identifying errors along the way as well as the hot topic in most industries “price matching” - How to evaluate and if you're compromising your worth simply to secure a job.
There comes a point in business where we need to evaluate what we can execute ourselves but also when we’re at capacity, therefore, outsourcing should be an option. Unless you have a large team it's impossible to supply every item in an event. Listen in to today’s episode to hear how Fifi evaluates when she outsources and when to bring in or implement a service/product that is aligned with her business.
You can find Fifi or book Luxe Couture Events for your next event through:
www.luxecoutureevents.com.au
www.facebook.com/luxecoutureevents.com.au
www.instagram.com/luxecoutureevents
With 112,954 marriages but 49,032 divorces granted in 2017 in today's episode, we explore the external pressures (Family, culture, friends, society, and religion) couples experience while planning the biggest day of their lives, we also take the time to explore the continual pressures that exist beyond the wedding and into married life. Emmanuel and I share our own experiences within our relationships as well as the hundreds of cases Emmanuel has worked with. We touch on and share the topics we highly recommend you take the time to discuss at the beginning of your relationship, in order to give your relationship the greatest opportunity to prosper as a united front.
What is a wedding? What is marriage? Both have different meanings depending on your culture or background; With the rise of agricultural societies 10,000 years ago, unions were a way to designate land and property. Larger and more complex societies evolved and saw marriage become an official institution governed by religious and civic authorities and many civilizations allowed multiple partners/forms of marriage, and this still occurs today. Emmanuel dives deep into why it's crucial not to hold parents, religion, and culture on a pedestal for longevity within your life.
If you're currently in need of polite ways of expressing the wedding you and your partner would like to have guilt-free this episode is for you. "it's not what you say but how you say it."
Homework: We challenge you to change the way you view the pecking order of your household by working on you before anyone else. Empower yourself to ensure you feel equal, manage your own emotions as that's one step to a strong foundation in a marriage. Then, challenge but also support your partner to do the same. By taking these two steps when you communicate and stand as a union, you will be united and powerful as a couple; it will ultimately reflect on the outside when having tough conversations with family and friends.
To work directly with Emmanuel on challenges within you and for business growth and mastery:
(p) 1300 792 552
(e) info@emmanuelanthony.com.au
(w) www.emmanuelanthony.com.au
On today’s episode, I sit down with the talented owner of LGT Digital, book author and aspiring businessman Leo Alhalabi. At the young age of 22, Leo wrote his first book “The First Steps” and leads his fast-growing digital marketing agency specializing in web development and google marketing helping small to medium businesses dramatically scale up online.
Firstly, I wanted Leo to share why family values installed by his parents and who he is as it plays an important role in his success. Leo is driven by his goal to help his family achieve financial freedom and how he is on his way to paying back his parents for the time they invested in him making him the man he is today.
Digital Marketing Tips shares by Leo in this episode:
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The benefits of Google Ads
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The difference between organic Google search and paid Google Ads
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The method and the math behind why you should or maybe shouldn’t use Google Ads
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Why an attractive, branded, easy to use the website is important for every business big or small
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Negatives of having a website
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SEO advise and why you need to be SEO AGGRESSIVE
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Benefits of Uber Suggest ( https://neilpatel.com/ubersuggest/) to check your business/service keywords including searches per month and costs per click
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Break down on how to calculate your return on investment
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Why social media isn’t dead and the importance of Instagram stories
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Tips on how to choose a Digital Marketing Agency
Follow Leo & the team at LGT Digital to stay up to date in the digital world:
Leo | @leoalhalabi
LGT Digital | @lgtdigital
Further contact details on their website
www.lgtdigital.com.au
Tune in to Leo’s podcast on YouTube or Spotify The No Limits Podcast |
https://open.spotify.com/show/1jQ3PlIxuMygPAgKeK7N8W?si=1H-hBYOmQEGdaNGkZruirw
The COVID-19 pandemic has left many people in highly emotional and lost states of confusion in reference to their lives and businesses. What the future holds and what to do in this exact moment to manage the array of challenges that are knocking at your door. I & Socigo are feeling deeply for the events industry, especially at this time as it takes a considerable hit from cancelled weddings and events, we are here for you with support. Emmanuel and I wanted to share a message of hope and power tips designed to empower your mind and bring insight into how you can create changes within your business that will allow you to thrive in any challenging economy. The norm in many cases is to ride the emotional roller coaster and become a victim of your circumstance. However, we know that in life this will often lead to greater levels of stress before allowing you to transition forward. In today's podcast we challenge the status quo and challenge you to think like the extraordinary leader you are. To think above and beyond your current circumstance to a more elevated and powerful business mindset that understands the world will always have challenges, the most powerful entrepreneurs look for relevant solutions that revolutionize the challenges and turn them into inspired blessings and stepping stones for greater business growth, potential and resilience. We discuss the importance of controlling your emotions, focus and being a highly efficient manager of your time regardless of whether that is at home, in the office or abroad. We are truly excited to present to you how you can use your current circumstances to prepare for future challenges within your life and business. Homework & Powerful Tips 1. Prepare! Where you are now is based on your level of preparation. Be 100% brutally honest and examine the weakness in your business (Opportunities for growth). Write each specific area/challenge down. 2. Rate the challenges in order of highest to lowest priority 3. Write 10 powerful solutions for each challenge To work directly with Emmanuel on challenges within you and for business growth and mastery: (p) 1300 792 552 (e) info@emmanuelanthony.com.au (w) www.emmanuelanthony.com.au
Trying to control what can't be changed will only cause mayhem in your mind. With the current worldwide spread of COVID 19, panic, fear & hysteria, Emmanuel and I wanted to show some love, calm, joy and laughs while sharing our best tips to keep your mind in its highest state especially while "self-isolating". Reduce your intake of fake news, do your research and don't forget to manage your consumption of negative false illusion information. We explore why this is an opportunity to explore your strengths and weaknesses in life but also how you can be better prepared. How will you utilize the time to propel yourself through these times, don't sit around bored wasting time use it to your advantage. Powerful tips & Covid 19 Homework | 1. have a look at 7 areas of life and write down 3 empowering things you'd like to accomplish (Physical, financial, mental, spiritual, social, vocation and family) Big virtual social distance hugs to you all, you've got this and can make it through. To work directly with Emmanuel on challenges within you and for business growth and mastery:
(p) 1300 792 552
(e) info@emmanuelanthony.com.au
(w) www.emmanuelanthony.com.au
If you’re looking to WIN then you have to be willing to take the RISKS necessary. In this episode, I sat down with Harry Korras, one of the most diversified and successful businessmen I have been blessed to meet. Having built and sold a $100 million-plus security business, humble is one of many words to describe him.... But understand this, he started off just like many of you have - no hand me downs, year 8 drop out, migrant parents and built his business himself from the bottom up with his team. If you’re waiting for a sign to start your business or take your next leap to go all in, to follow your dreams, then Harry's story is that sign. Harry is an example of ”do whatever it takes” - from flying across the world for a 15min meeting with the Facility Manager at Trump Towers at the time in search of a point of difference to modify his security approach in Australia or spending thousands on personal growth including becoming friends with Robin Sharma. Harry is a prime representation of how the most successful people in business but also life are the ones who are willing to step into the places they feel ill-prepared for, uncomfortable, comfortable to own their mistakes and get their hands dirty within their business. Harry is very transparent about his mistakes and how he dodged bankruptcy by hiring staff needed to keep his business afloat in the areas that were outside of his expertise. Through this whole episode, you'll hear how Harry used his circumstances and belief in his dream as a catalyst to ignite his passion and drive to succeed while giving concrete information on how to develop the heart of a business owner and breaks down core values of a business owner mentality. To reach Harry or attend one of his LIFE Worldwide events: www.lifeworldwide.com.au | www.instagram.com/harry_korras
In this episode, I sat down with my co-host Emmanuel Anthony to explore “How you could develop unshakeable confidence”. If you have big goals in your life and you desire to develop confidence in your abilities that is unshakable, regardless of what is happening in your external environment, then we have the podcast for you! Emmanuel and I dive deep into the reasons why it is unwise for you to compare yourself to others, instead of honoring the value you offer. We discuss the importance of living a life aligned with your own unique set of values and staying congruent regardless of pain or pleasure on your journey to fulfill your inspired destiny. We know that if you’re not growing, then much like any other aspect of nature, you’re dying, in today’s podcast we share how you can proactively define your weaknesses and turn them into your strengths. Are you ready to own the inner confident leader inside of you, to do what it takes to make your visions and dreams in all areas of life come true? Are you willing to shatter fantasies and get your hands dirty with the truths that will allow you to set realistic expectations and slowly, methodically achieve your goals? Learn how you can understand powerful universal laws that will assist you to speed up the time in which you achieve your most inner driven inspirations. Lastly, we will also clearly define what self-worth is and how you can drastically increase it while staying true to who you authentically are. Homework | For this week's inspired homework tasks, we recommend that you: 1. Firstly head over to www.drdemartini.com/values/ to complete your free values determination test to identify your values resulting in knowing who you are (15min task). 2. Discover your weaknesses/areas for growth: Write down your top 10 weaknesses 3. Balancing your perceptions of your weaknesses: Write down 20 benefits of each weakness and write down 20 drawbacks. 4. Taking action: Write down the key action steps that you will take to grow within this area. We recommend writing down 50 ways in each age period that you have served others/self to increase your self-worth. (If you can’t come up with 50 then you have a lack of awareness) . To work directly with Emmanuel on challenges within you and for business growth and mastery: (p) 1300 792 552 (e) info@emmanuelanthony.com.au (w) www.emmanuelanthony.com.au
Paula from The Small Things Co opens up freely on her lessons from traveling through her business journey, her life which has made her the woman she is today and touches on tips for planning your wedding day. As featured in Vogue, Hello May, The Lane, Hooray Mag, Ivory Tribe, Together Journal + many more Paula has respectively put in the yards to grow her styling and hire business from her garage to a warehouse in Abbottsford Melbourne. Paula shares what she wished she had known when starting The Small Things Co and how she balances giving her all to clients without burning out. Paula expresses her admiration for Shonel from Nomad Styling, Emily from the State of Reverie and Harry The Hirer for their talents and professionalism in the industry.
You can find Paula or book The Small Things Co for your next event through:
www.thesmallthings.co
www.facebook.com/thesmallthingsco
www.instagram.com/thesmallthingsco
This episode is for all the parents out there and parents to be! In this jam-packed hour of Power episode, I sat down with my co-host Emmanuel Anthony to discuss the common myths and delusions around being a “perfect parent” and how attempting to obtain this unrealistic ideal leads to unrealistic expectations and lowered self-worth. We take a deeper look into the family dynamic and how it serves as its own ecosystem preparing children for the external outer ecosystems they will face throughout their lives. We explore human values and how you can increase connectedness within the family by understanding and communicating within your family's unique set of values. Emmanuel and I share the power hierarchy that will allow you to increase your presence, attention and giving potential to those you love. The pillars we discuss will allow you to maintain a high level of balance and love for yourself and those within the family dynamics while maintaining a fulfilling and strong relationship foundation. Homework: For this week's inspired homework task we recommend you, 1. Write down 10 benefits in each of the areas of life (physical, financial, mental, spiritual, social, vocation & family) of you supporting your children. 2. Write down 10 benefits in each of the areas of life (physical, financial, mental, spiritual, social, vocation & family) of you challenging your children. * Remember that maximum growth occurs at the border of support and challenge 3. Place aside (block it out into your diary) 30 mins-1 hour weekly ME-TIME for yourself. 4. Place aside 30 mins-1 hour weekly for your relationship (Date night). To work directly with Emmanuel on challenges within you and for outwards towards business growth and mastery: 1300 792 552 info@emmanuelanthony.com.au www.emmanuelanthony.com.au
In this episode, I sat down with Caroline Guillemain-Brunne who has spent more than a decade mastering the art of life management. Growing up in a large family, Caroline was no stranger to diaries, planners and checklists. As a result, the organisation became an innate part of Caroline’s personality. It wasn’t until many years later when she began her career in the events industry that Caroline realized her talent was more than a skill set. It was a unique attribute that uncovered a purpose to empower others with the tools to take control of their lives via seamless organization and delegation.
Today she is the Director of her new passion Organise Curate Design also known as OCD. If you need a life assistant or would like to connect with Caroline you can reach her at:
www.organisecuratedesign.com
www.instagram.com/organise.curate.design
www.facebook.com/organise.curate.design
I think most business owners in events will relate to this jam-packed hour of Power episode. I sat down with my co-host Emmanuel Anthony who dives into what stress, anxiety, setting realistic expectations and how to manage your emotions at a very high level. Emmanuel explains how you can do a ”check-up from the neck up” for yourself within the 7 areas of your life (physical, financial, mental, spiritual, social, vocation & family) while challenging you to explore the difficulties you're currently facing. We delve into the importance of equal exchange within business and life in general. I open up to share one of my own experiences from running an event that didn't go 100% to plan and how I was able to grow from this experience. You will walk away from this episode with powerful tools and insights to improve your business when facing touch obstacles.
Homework: For this week's inspired homework task we recommend after every client/job/event that you grab a piece of paper and write down 5 things you did well and 5 things you can improve on. Remember that maximum growth occurs at the border of support and challenge, this exercise will keep you right in-between both polarities, prime for growth. This will help you growing your efficiency and enable you to pre predict obstacles before they occur.
To work directly with Emmanuel on challenges within you and for outwards towards business growth and mastery: 1300 792 552 info@emmanuelanthony.com.au www.emmanuelanthony.com.au
Have a plan and implement the plan! In this episode, I sat down with Ryan from TNM Consulting to discuss the nitty-gritty topics around accounting beyond tax and compliance but more importantly where to start. We understand one size doesn't fit all if you need professional advice you can reach Ryan and the team at TNM Consulting via www.tnmconsulting.com.au or 03 9484 8111
In this episode, I sat down with my co-host Emmanuel Anthony to explore the reasons why your business won't excel if you don't personally. Emmanuel explains why it’s important to step into a space of uncomfortable status to grow as what is comfortable today may not have been comfortable yesterday. Together we will help you understand & master the 7 areas of life (physical, financial, mental, spiritual, social, vocation & family) to ensure you’re maximizing your growth within your business.
Homework: For this week's inspired homework tasks, we recommend that you: 1. Write down the 7 areas of life on a spare sheet of paper 2. Write down your top 3 goals in EACH of the 7 areas. 3. Write your top 3 challenges for each area with SPECIFIC deadlines. (By doing this you will bring forward the vision and goals you’d like to achieve, whilst also discovering any roadblocks along the path.) 4. Lastly, Select 1 goal (total 7 goals) then write an action step that you will do TODAY.
To work directly with Emmanuel on challenges within you and for business growth and mastery: 1300 792 552 info@emmanuelanthony.com.au www.emmanuelanthony.com.au
Your tests will become your testimony. In this interview, I sat down with Marissa Mascaro director of The Candy Buffet Co to discuss all things business & doing what it takes to run a successful business no matter what. Going from a manager to the owner of the company Marissa explains what it took for her to be providing candy buffets for clients such as P!nk, Oprah, The Voice, Crown, AFL football teams, Samsung, Instagram + too many more big brand names. You can find Marrisa or book The Candy Buffet co for your next event through: www.candybuffet.com.au www.facebook.com/candybuffetco www.instagram.com/candybuffetco