Podcast Episodes – The Quizmakers: Recent Episodes
riddle.com
Discover how fast-growing Hair Fuel uses quizzes to find, segment, and convert new customers for their critically-acclaimed hair care products. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat about all things quizzes, marketing – and everything in between. We’ll speak with entrepreneurs and marketers to get their quiz … Episode 21 – Laura Sagen – TheHairFuel.com Read More »
Hear the story of how the Riddle.com team grew Riddle to be a leader in the quiz marketing space – with no marketing budget, no sales team and without a dedicated support team. It’s all about having a killer product! Video Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly … Episode 20 – How to scale a startup – with zero marketing budget Read More »
Quiz marketing veteran Steve Sarner (VP of Ad Sales & Program Management @ Amazon’s Goodreads) shares his insights about why quizzes and ‘opt-in’ lead generation work so well together – especially in this era of increased privacy regulations, ‘banner blindness’, and ad blocking. Transcript Mike 0:04Welcome to the Quiz Makers, a podcast from Riddle.com. Join … Episode 19 – Steve Sarner – Amazon / Goodreads Read More »
Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing consultancy serialmarketer.com Links Find out more about Serial Marketers and join the Slack community here. Transcript Mike 0:04Welcome to The Quiz Makers, a podcast from Riddle.com. Join our weekly chat … Episode 18 – David Berkowitz – Serially awesome community building Read More »
Marketing maestro Merilyn Beretta shares how her quiz marketing funnel has generated a jaw-dropping 86% opt-in rate for her ‘Lead Your Day’ online learning academy. It demonstrates how a great product matched up with an insightful quiz helped grow her revenue by 500% – boom! Check out her website at https://merilyn.com. Transcript Mike 0:02Welcome, everybody … Episode 17 – Merilyn Beretta – Lead Your World Read More »
Sure, quizzes are great for marketing. But don’t forget how awesome customer support to grow your business through word of mouth recommendations. Boris and Mike share their secrets behind their ‘founders-first’ customer support culture – that has helped scale their quiz maker start up with zero paid marketing. Links We have published a few articles … Episode 16 – How awesome customer support grew our quiz maker Read More »
Mike and Boris - co-founders of the popular quiz maker Riddle.com answer their favorite customer questions about how to build successful quizzes and personality tests. You'll learn everything from the perfect quiz length and what questions to ask to crafting the ideal lead form - and everything in-between.
Quizzes are powerful marketing tools for collecting personal information from potential customers. However, data privacy is growing more strict globally, with regulations like the EU's GDPR and California's CCPA. Data Privacy Officer Alexander Claasen shares how to collect customer data safely with quizzes.
Learn the secrets behind creating the most viral quizzes on the internet - the personality test. Easy to create, but tricky to master, Boris and Mike share their tips and secrets, while discussing the most famous one of all - "What kind of dog are you?"
Quality, not quantity, matters most in online lead generation. Overmore.com founder Robin Caller shares what works (and what doesn't) - and why quizzes perform so well, including some really good benchmarks to help you judge and measure your own lead generation marketing.