The Littrell Show: Recent Episodes

Jason Littrell

Tools, methods, and obsessions for Service and Hospitality Entrepreneurs hosted by Jason Littrell.

These short podcasts focus on the people out there who have LEVERAGED THEIR SKILLS to build a brand and a business in service and hospitality.

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Questions, comments, or thoughts please get in touch! I’m on Instagram, Twitter, Facebook, and LinkedIn. . Or just head to my website http://jlittrell.com. You can even book a call through this link.


Be sure to pick up a copy of my book Bartender as a Business on Amazon or wherever books are sold.

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Welcome back, Brand Builders! On today's episode we dive into the world of pricing strategies for bars and restaurants. Host Jason Littrell recounts a recent experience he had at a dive bar where a simple cocktail was priced at a shockingly low $8. He questions the tactic behind this pricing and explores the idea that businesses may be playing a dangerous game of trying to outdo their competitors in terms of affordability. Jason argues that customers are willing to pay more for a quality drink and asserts that businesses should focus on making a profitable margin rather than racing to the bottom. Join us as we unpack the importance of pricing strategies and uncover the secrets to a successful and sustainable business in the hospitality industry.

The key takeaways from this audio are:

  1. Many bars and restaurants are undercharging for their cocktails, assuming that customers want the cheapest option.

  2. People are willing to pay more than $8 for a cocktail, especially if it is of higher quality.

  3. It is important for businesses to charge what the market will bear in order to make a profitable margin.

  4. By offering recognized brands at a higher price, businesses can increase their profit margins.

  5. Businesses that constantly try to be the cheapest may struggle to stay in business, as a lack of profit leads to financial difficulties.

  6. Profit should be prioritized in each transaction, and strategies like offers can be used to generate profit.

  7. 4 out of 5 bars and restaurants go out of business within 5 years, often due to a lack of profitability.

Jason Littrell

917-993-9169

jason@jlittrell.com


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Welcome back, Brand Builders! In today's episode of Kinetic Marketing Systems, we dive into day 34 as we discuss an important topic: back to school. But before we delve into that, let's recap last week's episode on offers. We address the misconception that offering discounts and coupons isn't cool. In fact, successful restaurants thrive on offers. Today, we focus on the influx of new customers with the start of a new school semester. Many of these students are of legal drinking age, and we have the perfect marketing opportunity. By attaching your brand to an offer, you not only increase awareness but also establish partnerships with other establishments. We explore various offer ideas and discuss the power of social proof in attracting customers. Stick around and join us for some valuable brand-building strategies. Let's get started!

The key takeaways from this audio are:

  1. Offers are important for successful businesses, even though some may consider them uncool.

  2. Back to school season presents an opportunity for restaurants to target students and young adults.

  3. Attaching a brand to an offer can help build awareness and attract customers.

  4. Creating conditions for the offer during less busy times can still generate marketing impressions.

  5. The presence of people in a restaurant can serve as social proof and attract more customers.

  6. It is easier to attract repeat customers than first-time customers, so it is valuable to get people in the restaurant, even if it means offering deals.

  7. Social proof is a powerful element in marketing.

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On this episode of Kinetic Marketing Systems, our host Jason Littrell welcomes guests Elsa Rapp, Thomas Spaeth, and Gill Grosman to discuss a variety of topics. They start off by exploring the fascinating evolution of tattoos in the world of caps (athletes) prior to 2009 and the current prevalence of tattoos among caps. They delve into the significance of additional tattoos and how they were once seen as a form of stigma. Our speaker admits that they are relieved to be in a town that appreciates tradition and isn't obsessed with agave distillates, although they suggest ways to make PIMS cups even better. The sazerac and the view courte are also highlighted as popular drinks in the town. The speaker expresses their pleasant surprise at encountering kind and welcoming people in this town, particularly during their visit to a bar near Bourbon Street where they managed to find a seat just as six individuals were leaving. The bartenders seemed genuinely relieved by their departure. The conversation then turns to the Ricard Perno culture in southern France, which is associated with absinthe consumption, a distinct and once-trending drink. Absinthe sales remain consistent, unlike other beverages. The discussion takes a lighthearted turn as the speakers touch on quirky topics such as small TVs, stickers, pins, and reminisce about the past when people used to have tails at work. They reflect on how the concept of tails has changed over time. The episode takes a culinary detour as the speakers rave about the spectacular muffaletta at Napoleon House and praise the friendly bartenders they encountered at various locations. The conversation turns to Anne Turnerman, who played a role in attracting people to visit New Orleans, and how the city experienced an influx of tourists as a result. The bartender at one establishment shares her appreciation for nerdy bartenders visiting her bar and mentions that the present month sees fewer tourists. The episode concludes with some light-hearted banter, as the speakers discuss an amusing clock-like sound from a place they used to frequent, and Katie playfully questions the speaker's observational skills while walking down the street. Join us on this episode of Kinetic Marketing Systems as we dive into these intriguing and entertaining conversations.

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On this episode of Kinetic Marketing Systems, our host, Jason Littrell, sits down with guest Gill Grossman to discuss their unique perspective on the restaurant industry and their journey to finding fulfillment in their career.

Gill begins by expressing their admiration for renowned speaker Simon Sinek, highlighting his genuine love for people and the importance of channeling one's advantages. Growing up in poverty, Gill developed a deep respect for money, instilled by their parents' teachings to never touch other people's money and always respect it. This mindset shaped their approach to their restaurant business, meticulously reviewing orders and prioritizing the well-being of their team over potential financial gains.

They also touch on their experience working with John George, where they had the opportunity to make a significant additional order per week without anyone noticing. However, Gill's focus remained on the well-being of their team, consistently prioritizing their needs.

Gill also discusses their belief that treating wounded children, regardless of the circumstances, is of utmost importance. They also express their love for famous individuals in Israel and their interest in learning how to make Campari after discovering its popularity in their home country.

Reflecting on their tendency to fix things and their pragmatic approach to life, Gill emphasizes the importance of recognizing that when people go to a restaurant, they are entering someone else's space.

Their journey takes them to different parts of the world, including South America, where they embark on hiking trips while their peers engage in partying and drugs. Eventually, Gill moves to the US and continues working in the restaurant industry, only to realize that it is not fulfilling their desired life.

Their perspective shifts when they encounter a bartender named Tombun, who introduces them to the Negroni cocktail, leaving a lasting impression. Gill shares their observations on the restaurant industry's current state, highlighting the crisis it faces, with many establishments deteriorating and losing their appeal.

They discuss how high prices in some bars are often unjustified and how the pandemic has shown that people can easily make their own cocktails at home, reducing the need to visit bars. Furthermore, Gill believes that even with health insurance provided in their last job, they no longer feel a sense of belonging in the industry.

Join us on this episode of Kinetic Marketing Systems as we delve into Gill Grosman's fascinating journey and explore their insightful views on the restaurant industry and the importance of finding fulfillment in one's career.

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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From the Sarah Murphy's talk at the Supplier Summit!

  • CEO of Mobile Bev Pros
  • Mindset Coach
  • Visit Sarah on LinkedIn

As a seasoned leader and leadership educator, Sarah has an extensive and prosperous tenure that involved climbing corporate ladders in several different verticals. Throughout these successful ventures, I found myself drawn to the notion that there is power in the knowledge I have acquired through my corporate trials and tribulations. Therefore, I decided to take the extensive business leadership experience that I worked tirelessly to achieve and teach future generations of leaders and entrepreneurs the processes of navigating through the entrepreneurial and corporate worlds with ease, grace, and preparedness.

My primary goal is to challenge people to question the status quo so that they’re constantly pushing the boundaries of “what is” towards the “what could be.” Successful businesses and business leaders of tomorrow are people-focused, service-oriented, and flexible. These are the tentpoles of my developmental programming. Additionally, I bring with me a senior track record as an unabashed, attentive, and results-oriented leader who prides herself on creating innovative, individualistic, and practical solutions that help people thrive.

Having built comprehensive and successful leadership development programs at such international companies as Postmates and Bar Magnolia, I deeply understand the extensive and strategic planning needed to nurture team leaders into managerial candidates. Throughout this process, and many akin to this, I devised robust curriculums that emphasize team lead communication, decision making, and extensive coaching skills. While educating these professionals, I established a solid foundation in the six pillars of a successful and scalable business: marketing, sales, operations, client experience, profitability, and mindset. Furthermore, I helped driven and passionate business owners to hone in on their visions to find the apex where creativity, pragmaticism, and ingenuity meet.

Through education and training courses, I hope that I can leave a permanent mark on my students, being the guiding force that helps foster individuality, a spirit of invention, and a confident sense of point of view through a marketplace.

If you would like to connect or know more about my professional story, please send me an InMail message or email me at sarah@sarahmmurphy.com.

**

WMR is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

Who's My Rep on Instagram: https://instagram.com/whosmyrep

Supplier Summit: https://events.suppliersummit.com

Jason on Instagram: https://www.instagram.com/jasonlittrell

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System for Bars and Brands
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

View Details


Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Having grown up in the corporate beer world, Chris wanted to lend his talents to independent spirits producers to build their brands from the ground up. His incredible strategy called Winning With Drinks is shared weekly in his newsletter. Highly recommended!

https://maffeodrinks.com

https://www.linkedin.com/in/christianmaffeo/

https://www.whosmyrep.net/hlavn%C3%AD-m%C4%9Bsto-praha/vinohrady/maffeo-drinks-s-r-o


Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

Who's My Rep on Instagram: https://instagram.com/whosmyrep

Supplier Summit: https://events.suppliersummit.com

Jason on Instagram: https://www.instagram.com/jasonlittrell

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Replay from Who's My Rep Podcast...


In this episode of Who's My Rep we talk with Frances Gonzalez of VeganWines.com.

Learn how to source and import wines based on a set of principles and a lifestyle.

We talk about distribution, importing, sourcing, and even a new innovation in the pipeline.

Frances on Instagram: https://www.instagram.com/francesgonzalez_newyork/ https://www.veganwines.com

Register for the Supplier Summit for free at https://event.suppliersummit.com -- Begins September 12!


Who's My Rep is the Ultimate Directory of Liquor, Beer, Wine and Spirits Suppliers. Find your Rep today for free at https://whosmyrep.net

Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep

Who's My Rep on Instagram: https://instagram.com/whosmyrep

Supplier Summit: https://events.suppliersummit.com

Jason on Instagram: https://www.instagram.com/jasonlittrell

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NOTE TO SELF


Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Check out this interview with Andrew Friedman on the Who's My Rep Podcast!

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Sara Copeland from the Who's My Rep Podcast...


Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • JLOS - The Ultimate Automated Brand Building System
  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • Who'sMyRep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • https://whosmyrep.net is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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Why waking up at 3am doesn't suck


Jason Littrell is the head of Jason Littrell, Ltd. an entrepreneurial consulting firm obsessed with the success of independent bars, restaurants, and spirits brands.

Some of our projects:

  • Who's My Rep is the ultimate directory of beverage and hospitality providers
  • The Supplier Summit - Advanced Sales, Marketing, and Community Building for Beer, Wine & and Spirit Brand Executives, Reps, and Ambassadors
  • Who's My Rep on Facebook: https://facebook.com/groups/whosmyrep
  • Who's My Rep on Instagram: https://instagram.com/whosmyrep
  • Supplier Summit: https://event.suppliersummit.com
  • Jason on Instagram: https://www.instagram.com/jasonlittrell
  • Jason on TikTok: https://tiktok.com/@teamlittrell

liquor distributor, wine rep, sales rep, beer rep, brand rep, brand ambassador, liquor supplier, spirits supplier, beer rep, distributor rep, liquor distributor, liquor rep, liquor industry, sales rep, three tier system, whosmyrep, wine distributor, wine rep, beverage, beverage distributors, wine importers, distributors, producers, wineries, liquor importer, spirits and beer importers, craft beers, beer, how to, day in the life, sales, craft beer, homebrew, wine, wine distributors, fermentation, brewing, homebrewing, brewing beer, home brewing, how to brew beer, brewery

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In this one minute podcast, Jason talks about the origin of a project called Whos My Rep - the ultimate directory of beer, wine, and spirits suppliers.

Get in on the action in the free Facebook group here.


Jason Littrell is a veteran Operations, Marketing, and Consulting professional based in New York City. Having worked on tiny neighborhood bars, to billion dollar projects, Jason Littrell is the front line when it comes to operations consulting, creative cocktail development, project management, advanced digital marketing, automation, and management consulting.

  • Buy Jason’s book Bartender as a Business: Building Agency from Craft
  • Need help with a project? Book a call HERE
  • Check out the Who’s My Rep Free Facebook Group.
  • Sign up for a Free Account at WhosMyRep.net

Want to stay in the loop? Get the OpsMaCon newsletter!

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I have to admit, I wasn't always nice to liquor reps. But they were an invaluable part of the ecosystem I depended on.

Heres why you should treat your beer wine and liquor reps like business partners.

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I could have dialed up the sensationalism in that title, but it's true.

Running a sweepstakes, contest or giveaway is the simplest and easiest way to partner up with businesses in your neighborhood to acquire new customers.

Here's how...

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What if you had one day to save your bar. Just you, a stack of bills, an empty bar and a cell phone.

What are you going to do? How do you fill your bar with no budget, no energy, and no time.

Diana Edelman from @vegansbaby breaks down her simple strategy to help get butts in seats.

For other actionable strategies and practical restaurant marketing advice, head to RestaurantMarketingLeague.com for a community of people intent to eradicate empty bar seats.

Follow like and subscribe!

https://shor.by/littrell

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Whoa, that was a mouthful.

What were trying to do here is establish how much return you're going to get back from an investment in advertising.

This example is for a text message campaign for an event. Out of three thousand text messages, and 9k opened emails, this is netting around 300 guests.

With the average order value and a net net profit estimation, we're getting back four dollars for every dollar we spend (ROAS).

Fun right?

This is how restaurant marketing campaigns are supposed to be run.

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Ever wondered how I get out my daily Podcast, email newsletter, Instagram post, Facebook post, tik tok, etc?

Well, I'm lazy so I let some automations do stuff, but I also squeeze every last bit of juice out of my content. Here's how...

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I know it's kinda lofty title, but I do feel like the path to happiness is through discipline, organization and arranging your days and times to do the right things at the best times.

And sometimes that means saying no to things, and being very strict about what you do and don't do.

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This is a fun topics if you're a fan of people actually visiting your restaurant.

Search engine optimization is so vitally important for brands but it's so often misunderstood.

Local search optimization is like the child lf the mother seo and should get all of the attention. Why try to rank in Bahrain if you're a coffee shop in Iowa?

Anywho, this episode quickly goes through the difference between SEO and LSO and how they work together.

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In this episode I'm chatting with Hilary Guilliams, a Masters candidate at the University of Wisconsin.

She graciously allowed me to share this on the podcast.

I got the chance to spout off some ideas about how guests arrive at decisions, and how the marketing sausage is made.

Uncut, unedited.

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If you're still stuck in the "I'll sleep when I'm dead" mindset, you're subjecting yourself to one of the most influential causes of modern diseases. Of all the things I hold dearest, it's sleep.

But I broke a few of my own rules and stayed up late eating food. This lead to a chain reaction of suckiness that impacted my whole next day.

The main reason I prioritize sleep is to increase my health span and enjoy my days more. How you spend your day is how you spend your life!

/rant

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Mozart said the music was in the rests.

This is a massive paraphrase, but the point is there is great power in being quiet. By allowing other people to speak, you have an opportunity to listen. Listening is learning, and knowledge is power.

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We've been busy!

Big new upgrades in the restaurant and spirits brand marketing system we call JLOS!

We've bee the analyzing all the communications restaurants and programming the questions and answers into a comprehensive responder that answers on all relavent channels. Sms, google my business, web chat widget, Instagram DM and Facebook messenger.

Now jlos restaurant clients have a customer support system 24/7/365 that feeds directly into a CRM!

Capture all of the leads coming in to your website. This is next level stuff!

JLOS - advanced sales and marketing operating system for mission driven spirits and hospitality brands.

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This episode starts with me complaining about how sexual harassment training was going to be lame and alluding that I didn't need it because I was raised by my mom.

How wrong I was!

The training was actually enlightening and very interesting. I'm glad I did it.

Big ups to the city of New York for this stimulating programming!

OH yeah, and time Blocking. I did the training when I thought I would be most susceptible and open to it. Was I right?

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This joint venture deal between these two companies is the first deal of many to come that will revolutionize and modernize liquor distribution. This is going to be big.

EcoSpirits

Park Street

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Here's some insight I've aggregated from many different sources, mostly newly wealthy people who have bootstrapped their wealth.

  • Success isn't sexy. Don't get cute, follow the simple, proven path.
  • Use other people's money by creating value.
  • Take free money when it's there (government cheese)
  • Don't spend, invest.

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I'm going to focus my energy on the things I can control.

This is it an excuse to suck at empathy however. I worry very much for the families in hrms way in Ukraine.

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Creating and practicing your elevator pitch may seem like a pain in the ass. It should be. But that single, simple well crafted and painstakingly crafted string of words is like speed dating. The length of your elevator pitch is probably already longer than the attention span of the receiver.

Mine is only 23 words.

restaurant marketing brand sales los elevator pitch


I'm Jason Littrell and my company JLOS is an operating system that delivers awareness and sales to mission-driven hospitality and spirits brands.

Getonthephonewithjason.com

917.993.9169

Jason@jlittrell.com

JLOS.io

Shor .by/littrell

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How customer loyalty works with restaurants. Long story short, after the third purchase, you probably have a customer for life.


I'm Jason Littrell and my company JLOS is an operating system that delivers awareness and sales to mission-driven hospitality and spirits brands.

Getonthephonewithjason.com

917.993.9169

Jason@jlittrell.com

JLOS.io

Shor.by/littrell

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Here's an interesting take on the future of restaurants. How to monetize a space leveraging data and analytics. How to create a virtual kitchen in your existing space.

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The rise of the virtual kitchen makes a lot of sense. Traditional kitchens only operate for 6-12 hours a day, but with convenience being the new economy, we will soon all be eating takeout three (maybe four) meals a day.

Restaurant marketing, sales, future

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Here's why the coinbase ad was so perfect...

  • Familiarity
  • Scarcity
  • Virality
  • Simplicity
  • Cultural Relevance.

Really. Just brilliant.

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I used to have a very well articulated morning routine that included all that hippie dippy shit that I love.

Then I realized I was wasting some of the most productive, creative time of my day. So I stopped. Now I go on a quick run to get the creative juices flowing, then go to work.

Because that's where I want my creative energy to go.

productivity #creative #creativity #entrepreneur

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If you're discounting rather than bundling your offers, you're missing out on the conversation happening in your customers head.

Today were talking about offers, bundling, and adding value rather than subtracting cost.

restaurant #marketing #sales