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In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales.

Takeaways

• Precision targeting at scale is crucial for effective B2B lead generation campaigns.
• Consented data streams are essential to comply with advertising platforms and avoid contamination of data.
• Setting up audiences and using the right KPIs are key elements in campaign preparation.
• Regular reviews and adjustments are necessary for campaign optimization.
• Microsoft Advertising offers untapped opportunities for B2B marketing.
• Profile targeting allows for more precise audience segmentation.
• Alignment between marketing and sales is crucial for successful lead generation campaigns.

Chapters

00:00 Introduction: Effective B2B Lead Generation

00:41 Precision Targeting at Scale

01:47 Consented Data Streams

03:17 Audience Setup and KPIs

04:40 Campaign Reviews and Adjustments

08:23 Campaign Ramp Up and Patience

18:15 Profile Targeting in Microsoft Advertising

21:03 Optimizing for Windows Devices

23:24 Implementing Best Practices for Privacy Compliance

23:53 Growth Insights Workshops and Dashboard Optimization

25:16 Conclusion and Call to Action

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b2b #digitalmarketing

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Meeting legal requirements for consent management has become a competitive advantage in addition to a legal requirement in many countries.  In this episode, Andrea Willemin and Thomas Wittig are talking about

New developments in data protection and data privacy.  Approaches to deal changing requirements for consent management.  Ways to get started. 

Subscribe to the podcast to get notified about coming episodes. 

gdpr #dataprotection #lgpd #dataprivacy #privacy #consentmanagement

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Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready. 

• Talent Audience for Growth and as an element of your Recovery Plan.
• Key Tactics.
• The most powerful and cost effective tactic to build your audience.

By the way, did you know that you can send us your question via voice message on our show page at https://anchor.fm/wittigonia ?

This episode mentions our WITTIGONIA digital Marketing Agency. To learn more visit us at https://wittigonia.net

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Do you know what are the key pages on your website you should optimie?

Optimizing these key pages will help you to

• boost your rankings in search results on Google, Microsoft Bing and other search engines.
• keep customers engaged on your website.
• move customers in your marketing funnel.

Plus a couple of Pro Tips for you. 

As always, you can send a question or leave a comment via voice message on our show page on anchor.fm. 

This episode mentions our WITTIGONIA Digital Marketing Agency. To learn more visit https://wittigonia.net

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How to rank in local search results?

With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about

• Key tactics to boost your local search ranking.
• Improve your discoverability.
• Practical Tipps you can implement easily.

This episode mentions our WITTIGONIA digital Marketing Agency. Learn more at https://wittigonia.net. 

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What are the key sources for your website traffic?

There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories: 

• How can you tap into these sources?
• Where can you find statistics and actionable insights for website traffic?
• Pro Tipp: How to get more out of your analytics reports.

This episode mentions our WITTIGONIA digital Marketing Agency at the end. Thank you for visiting us at https://wittigonia.net to learn more. 

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Consent Management in Business and Organizations

• What does "Consent" mean?
• How to obtain consent?
• How to manage consent?
• What are the implications for your website or eshop?

Note: This episode mentions WITTIGONIA digital agency services. We do not provide legal advice. To learn more visit https://wittigonia.net

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How to find out which topics are trending now? 

Do you know where to look? How do you what to offer where to which customers?

Check out these key sources for finding trending topics: 

1. Search Engines Results Pages (SERPs)
2. Your own Website Analytics
3. Google Trends
4. Other tools

This episode mentions our Digital Marketing Angency WITTIGONIA digital. To learn more visit us at https://wittigonia.net

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Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know. 

• Who is the Subject?
• Who is the Data Controller?
• With whom do companies and organizations have contracts?
• Recap of the key terms and key players.

At the end of this episode we included a short message about WITTIGONIA digital. To learn more, visit our website at https://wittigonia.net

dataprotection #privacy #gdpr #dsgvo #mittelstand

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How to turn your Website into a Marketing and Sales Engine?

This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis. 

Questions? Leave a voice message at https://anchor.fm/wittigona or send us an email. 

Note: Contains a short commercial about our WITTIGONIA® digital Marketing Agency at the end. Thank you for your consideration. Please learn more at https://wittigonia.net

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How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. 

1. Targeting audiences
2. Traffic generation
3. Demand Scenarios
4. Website Modernisation
5. People & Capacity

Leave a comment or question via email or as a voice message on https://anchor.fm/wittigonai

Note: This episodes contains a commercial about our Digital Marketing Agency WITTIGONIA® digital. Learn more at https://wittigonia.net/

Recovery #Corona #DisasterRecover

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In this episode we are talking about Data Protection, Privacy, Compliance: 

How to turn Data Protection and Compliance into Your Competitive Advantage?

Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements.  Andrea Willemin discusses with our show host Thomas Wittig, CEO of WITTIGONIA, aspects of privacy and data protection for competitive advantage. 

Privacy #DataProtection #GDPR #Compliance #ConsentManagement

Disclaimer: At the end of this episode we are mentioning our Digital Marketing Agency WITTIGONIA digital. Learn more about WITTIGONIA digital at https://wittigonia.net. We are working with clients to implement digital growth marketing strategies and practices and implementing data protection and privacy. We do not provide legal advice. A legal check up can only be performance by attourneys at law, lawyers, and authorized legal advisors. 

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A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio: 

• What do people need right now?
• On which sales channels are the products available?
• Which sales channels should you open?
• Make your products discoverable.
• Upload your product list to Pinterest. A new sales channel for you.
• Set up a simple eShop or eCommerce site.
• Modernise your website.
• Make sure customers can find you!

Here is the noise absorbing material which was mentioned in this episode: https://www.ikea.com/us/en/p/oddlaug-sound-absorbing-panel-gray-00427366/

At the end of the episode we included a short ad about digital marketing agency WITTIGONIA digital.  Check it out at https://wittigonia.net/en/digital-marketing-agency 

Business #eCommerce #Sales #Marketing #Pinterest

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10 Quick Tipps for Restaurants to continue business during the Corona Pandemic

Includes a short mentioning of our Digital Marketing Agency WITTIGONIA digital. Find out more at https://wittigonia.net/en/digital-marketing-agency

Restaurant #Food #Marketing #Advertising #Corona #Covid-19

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The 5 key performance metrics you should focus on.

Pinterest offers a wealth of metrics and insights including:

1. Pin Stats
2. Ad Report
3. Audience Insights

What are the key metrics you should focus on and track frequently? 

In this episode we will talk about 5 vital few key metrics you should track. Of course there are many, many, many more metrics you can look at. And sometimes it is necessary to drill into the details. 

Note: This episode includes a short commercial about our digital marketing agency WITTIGONIA digital. Check it out on our website https://wittigonia.net. 

Pinterest #PinterestMarketing #PinterestKPI #DigitalMarketing

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In this episode we are discussing the insights from the Pinterest Case Study. 

Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ.

Blog Post: https://wittigonia.net/en/pinterest-digital-marketing-case-study-kpi/

As always, send a message or email with feedback or questions. 

Pinterest #PinterestMarketing #DigitalMarketing #SocialMediaMarketing #anchor #applepodcasts #spotify #googlepodcasts

Note: This episode mentions WITTIGONIA® digital agency. Check out our agency at: https://wittigonia.net 

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Pinterest Seasonal Trends

What are the seasonal trends on Pinterest? How can seasonal trends help you with planning and optimising your digital marketing campaigns? What are current seasonal trends in key categories such as: Food, Travel, Design, Health, Home and Garden and more. 

Find us on Pinterest: https://pinterest.com/wittigoniadigital More on https://wittigonia.net

Pinterest #PinterestMarketing #ContentManagement #Analytics #Marketing #Business #OnlineAdvertising #Digital #Agency #wittigonia

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Who is on Pinterest? 

How Pinterest Audience Insights can help with your campaign planning and optimisation.

• Pinterest User Demographics.
• Pinterest User by Region and country.
• Affinity Categories help you planning your content and campaign.

More on https://wittigonia.net

Find us on Pinterest: https://pinterest.com/wittigoniadigital

pinterest #pinterestmarketing #socialmedia #onlineadvertising #kpi #performancemarketing #digital #agency

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This is the first episode in the mini series about Pinterest - a fairly new and high growth Platform.  In this episode, Tom is sharing his impressions and insights from the work with the this platform.  You can find us on Pinterest at https://pinterest.com/wittigoniadigital.  Discover more on wittigonia.com

Pinterest #PinterestMarketing #SocialMediaMarketing

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It is March 2020 and the Corona Pandemic Crisis is raging around the world. Things have definitely changed.

Well, we may be trapped in our homes, But we are not trapped in our imagination.

BUT Rather than worrying about want you can not do right.

The question is what you CAN do right now. And how you can keep an eye on the horizon: How will we work, sell, deliver and support clients and in 2, 3 month from now? And how can you prepare?

Here is a shortlist of 10 things you can do right now. 

Discover more on https://wittigonia.com

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Customer Success is a powerful way to drive customer engagement, performance and results. When you define SMART objectives for customer success it becomes even more powerful. In this episode we are discussing

• Why are SMART goals are important for customer success?
• Where to look for areas for defining SMART objectives?
• Where to start when defining SMART goals?

If you find ideas and value in this episode, please share it with your team and network. 

Blog Post: https://wittigonia.net/en/digital-marketing-sales-funnel-campaign-budget/ 

CustomerSuccess #KPI #OKR #Leadership

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How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way?

In this episode you will hear about 5 ideas to get you and your team started?

1. Lottery to build teams and get your Social Media Pages up and running.
2. Video contest to product a nice video which you can share and repurpose. And, you can start building your audience for retargeting very efficiently.
3. Hosting a "socializing BBQ" to get in touch with people.
4. Happy Hour for getting comments, ratings and reviews.
5. Alternative awards for candidate referrals.

You can combine these ideas into a campaign. The elements support and leverage each other nicely. Or you can try out just the idea which works best for your team and recruitment priorities and brand.

Find more ideas on https://wittigonia.net

Please leave a brief comment or just the number: Which one of these tactics will you try out first?

To leave a voice comment or question install the Anchor App: Find us on anchor.fm/wittigonia. Record and submit your comment.

Get notified by Email.

Find us on Facebook, Twitter, LinkedIn and XING.

Subscribe to our YouTube Channel, it is als FREE. Company Website: wittigonia.net

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This episode is about getting started with mobile analytics. 

• Why should you use mobile analytics?
• How to set it up quickly?
• What are the most comment reports?
• Which custom reports might be useful for you?

Have you installed the Google Analytics mobile app? Are you using it? What is your favourite chart? 

Yes/No? Leave a rating and a comment below. And share this episode with your network.

Discover more ideas, strategies and tools on https://wittigonia.net 

To leave a voice comment or question:

Install the Anchor App. Find us on anchor.fm/wittigonia. Record and submit your comment.

Get notified by Email.

Find us on Facebook, Twitter, LinkedIn and XING.

Subscribe to our YouTube Channel, it is als FREE.

Company Website: wittigonia.net 

DigitalMarketing #Analytics #KPI #Dashboard

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Having a Candidate Pool for recruiting makes your organisation more agile and more competitive. In this podcast episode I am talking about  5 Reasons Why You Should Have a Candidate Pool  In a nutshell:  Independence Delays Leakage Engagement Competitiveness How to get started? Quick Start: Mailing List. Make sure it is GDPR compliant! Sophisticated: Candidate Recruiting Management System.  Do you have a candidate pool already? Yes/No? Leave a rating and a comment below.  To leave a voice comment or question:  Install the Anchor App. Find us on https://anchor.fm/wittigonia. Record and submit your comment.  Get notified by Email.  Find us on Facebook, Twitter, LinkedIn and XING.  Subscribe to our YouTube Channel, it is als FREE.   Company Website: https://wittigonia.net

Recruitment #RecruitmentMarketing #DigitalMarketing #HR

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Digital Recruiting

The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you are facing the same challenges?

In this episode were a talking about

• Key trends and numbers in digital recruitment.
• Candidate experience and candidate journey.
• Recent moves of big players and providers.
• What are the top things you should do?

This episode is a kick-off of a new series about digital recruiting strategies and tactics. 

To leave a voice comment or question: 

Install the Anchor App. Find us on https://anchor.fm/wittigonia. Record and submit your comment. 

Get notified by Email. 

Find us on Facebook, Twitter, LinkedIn and XING. 

Subscribe to our YouTube Channel, it is als FREE.  

Company Website: https://wittigonia.net

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Migrating customers from a legacy product or service to a new version offers great opportunities, but it also represents significant risk. How to increase the success of customer base migration projects? How to minimise the risk exposure? What are key strategies and tactics? What is the impact on customer base and revenue? Website: wittigonia.net Blog wittigonia.net/blog/ YouTube: Subscribe to WITTIGONIA YouTube channel to get notified about new videos: www.youtube.com/wittigonia?sub_confirmation=1 Idea,- Cast Briefing and Resource Center: academy.wittigonia.com/p/growth-innovation-transformation-coaching Related blog posts: wittigonia.net/blog Live events, webinars and seminars: wittigonia.net/event-directory/

CustomerSuccess #Migration #SaaS

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How to engage your employees and stakeholders and how to mobilize your organisation and ecosystem with branded projects? Topics: What is a branded project? Why should you consider branded project for your organisation? How to prepare and run a branded project? How to structure your project team? 10 questions you should answer in your branded change project. Website: https://wittigonia.net Blog https://wittigonia.net/blog/ YouTube: Subscribe to WITTIGONIA YouTube channel to get notified about new videos: https://www.youtube.com/wittigonia?sub_confirmation=1 Idea,- Cast Briefing and Resource Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching Related blog posts: https://wittigonia.net/blog Live events, webinars and seminars: https://wittigonia.net/event-directory/

Change #ChangeManagement #HR #ProjectManagement

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In a product recall crisis situation you need to find good answers very quickly: How may people are affected? What is the risk exposure? How long will it take to manage the recall? When did production and sales stop? Join the live briefing at https://events.genndi.com/register/169105139238459002/ca0c73dbe0 Blog: https://wittigonia.net/blog/ YouTube: https://www.youtube.com/wittigonia?sub_confirmation=1 Briefing center with tools and templates: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching

ProductRecall #RecallManagement #Crisis #Quality

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Strategic Workforce Planning andOrganization Dynamics Having the right people, with the right skills, at the right time and place available is key for your ability to delivery projects, to win customers and to respond to demand. Workforce planning and staffing is a highly dynamic process. Anticipating demand and supply patterns is key to managing this core process well. Related video briefing: https://youtu.be/uOlm90tW2BU Blog: https://wittigonia.net/blog/ Briefing Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching

WorkforePlanning #ChangeManagement #Simulation #HR #Business

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When you are launching and new product or service or when you want to accelerate growth, the question is always where to allocate resources? In this episode we are talking about some key concepts. Check out the related content with more strategies, tactics, tools and templates: Related blog post: https://wittigonia.net/marketing-sales-budget-spend/ Related video briefing: https://youtu.be/doc5gFrgStY YouTube Channel: https://www.youtube.com/wittigonia?sub_confirmation=1

DigitalMarketing #Growth #Sales #Marketing #Budget

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The IDEA,- Cast is a briefing and group coaching series about business and digital transformation, innovation and growth. A special focus is on the dynamics, the change over time. We are covering topics ranging from market dynamics, new product and service development, customer success management, people and organisation and leadership topics.

Check out the related material: Blog: https://wittigonia.net/blog/ YouTube: https://www.youtube.com/wittigonia?sub_confirmation=1 Briefing Center: https://academy.wittigonia.com/p/growth-innovation-transformation-coaching

Social: Twitter: @wittigonia and @thwittig Facebook: https://facebook.com/wittigonia

This program is provided by WITTIGONIA.

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