The Experiential Table: Recent Episodes
Cynthia Samanian
The Experiential Table podcast is all about creating engaging experiences in food such as online cooking classes, workshops and more. If you’re a culinary pro who wants to unlock more freedom, flexibility and fulfillment in your life by teaching online, then this podcast is for YOU.
Have you ever been tempted to lower your price? Are you worried that no one is buying because your prices are too high?If you’ve ever felt that your class, membership or course price was just too high, you’re not alone. The hard-to-resist temptation to change your price in order to boost sales is REAL.
But before you go down that path, I want to make sure you’re making a data-informed decision. In this episode, I’m sharing 3 key questions to answer that’ll help you understand why your offer might not be selling…without touching your price.
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Want to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!
HELPFUL LINKS
- Grab a copy of Chill and Prosper (Amazon affiliate link)
- Sign up for my FREE Culinary Roadmap: 11 Steps to a Life-First
Online Culinary Business
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
What if you could tap into the mind of one of the most experienced online business owners in our space?
That’s exactly what you’ll get inside this must-listen interview with Meghan Telpner, bestselling author and founder of the Academy of Culinary Nutrition.
In this episode, Meghan generously shares her lessons learned from 15+ years as an entrepreneur—with 10 of those as an online educator.
Meghan is an open book as she gives us a peek behind-the-scenes of how she started the Academy of Culinary Nutrition, grew it to 300-400 students year after year—and why she almost walked away from it all in 2022.
No matter your background, niche, or experience level, this interview will undoubtedly inspire you to build an online culinary business that best serves you and your community.
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If you love this podcast and want to give us your support, please leave a rating and review wherever you tune in — especially Apple Podcasts. This goes a long way in helping us get in front of other culinary solopreneurs like you!
HELPFUL LINKS
- Visit the Academy of Culinary Nutrition and the new Clubhouse Community
- Learn more about Meghan Telpner
- Take the next step and learn more about my beginner done-with-you program, The Online Jumpstart!
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
What’s the secret to being truly confident in your business?
We’re diving into that big question and more in this week’s episode! Lately, I’ve been in so many conversations with culinary solopreneurs who tell me that there’s something they know they need to do, but their lack of confidence is holding them back from doing it.
In this episode, I’m sharing my framework for how to overcome your lack of confidence and move forward, despite not feeling like you have it all figured out. Because let’s be honest: no one has it all figured out!
With this framework, you’ll be able to tackle anything that’s ahead of you, big or small. And, you can even use this approach to help your students overcome their lack of confidence too.
SUBSCRIBE, RATE & REVIEWWant to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!
HELPFUL LINKS
- Listen to my interview with Jillian Leslie in Episode 48
- Learn more about my beginner done-with-you program, The Online Jumpstart!
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
Who wouldn't want to scale their business?
When you think about scaling, or growing, your business — does it seem like an absolute no-brainer “yes!” Or, do you feel some hesitations around the idea of taking your online culinary business of the next level?
In this episode, Bjork Ostrom from Food Blogger Pro shares his honest take on what it takes to scale a business. And it might surprise you!
With over 10 years of experience as an entrepreneur in the online space, Bjork gives us a behind-the-scenes look into how he and his wife Lindsay approach their very successful blog, Pinch of Yum, and their portfolio of online businesses.
In this show, Bjork shares:
- The story behind their food blog, Pinch of Yum, which now gets 4-5 million page views per month!
- How to think about growth when you’re a solopreneur
- The importance of redefining what success means to you
…and much, much more!
I can’t wait for you to dive in! This episode will undoubtedly plant some new seeds for thought in your entrepreneurial mind especially as you think about how you want to grow your business.
SUBSCRIBE, RATE & REVIEW
Want to support our podcast and help it grow? One of the best things you can do is leave a rating and review wherever you tune in. Thanks so much!
HELPFUL LINKS
- Check out Bjork’s portfolio of businesses at Tiny Bit and Lindsay’s blog, Pinch of Yum.
- Get on the list for our upcoming special event (and you’ll also access our free Culinary Roadmap!)
- Tune into my interview with Bjork on the Food Blogger Pro podcast
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
This is the advice you didn't know you needed to hear.
This week’s episode is inspired by the many recent conversations I’ve had with culinary solopreneurs who are struggling to attract their ideal students.
Week after week, they create content on Instagram and their blog, but it doesn’t get the engagement they hoped for—and they can’t help but wonder why.
"Why isn't anyone commenting on my posts?"
"Why doesn't anyone sign up for my freebie?"
"Why isn't my course selling?"
Maybe you're asking yourself these questions too?
Well if so, you’ll definitely want to tune in, because I’m sharing the secret ingredient to attracting your ideal students. We’re diving deep into how showing glimpses of your true self—outside of the food world—can help bring people to you who are genuinely excited to learn from you.
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Loving this podcast? Want to help us by spreading the word? Leave a rating and review wherever you enjoy your podcasts. It would mean so much to us!
HELPFUL LINKS
- Watch our new free masterclass to learn how to create an online culinary business and our new program, The Online Jumpstart™️!
- Send me a DM on Instagram and let me know how you liked this episode!
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
Week after week, cookbook author and cooking teacher Julia Turshen opens her kitchen to the world...
Since 2021, Julia Turshen has logged into Zoom practically every Sunday to cook with eager home cooks from around the world.
Once a temporary replacement for book tour demos during the pandemic, Sunday cooking classes are now a key pillar of Julia’s week. She’s swapped random makeshift demo kitchens for her comfortable and familiar kitchen in her Hudson Valley farmhouse.
And in Julia’s words, “I went from enjoying those [cooking demos] the least to enjoying those the most.”
In this episode, Julia shares all the details about how she started her journey teaching cooking online, valuable lessons learned, plus surprising insights she’s discovered along the way.
I can’t wait for you to hear all that Julia has to share!
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Do you love listening to this interview with Julia? Are you a fan of this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Read Julia’s piece in Bon Appetit, A Home for Queer Domestic Life Every Sunday on Zoom.
- Visit Julia’s website and check out her upcoming classes!
- Watch our new free masterclass to learn how to create an online culinary business!
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
What if teaching online was the vehicle, not the destination?
Today, we’re going deep into one of the biggest breakthroughs I’ve experienced over the last several months.
While working with my students inside Culinary Creator Business School, I realized that so much of what we were doing was beyond just how to teach a 90-minute Zoom class.
We were diving into strategies such as how to grow your audience through developing a signature talk and pitching podcasts, as well as how to create your own podcast. Online classes were just a small part of the overall online business puzzle. That’s when I had an a-ha moment that lead me to create my special 3-part framework called the Strategy Strata.
In this episode, I’m sharing my Strategy Strata, which breaks down the 3 different levels of strategy based on key criteria. No matter if you’re a beginner or experienced solopreneur, you’ll get more clear on your next steps after listening to this episode! I can’t wait for you to tune in.
SUBSCRIBE, RATE & REVIEW
Enjoy this episode? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Watch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️!
- Get on the waitlist for The Profit Parfait™️ (for experienced business owners)
- Send me a DM on Instagram and let me know how you liked this episode!
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
I’M BACK!
In this episode, I’m excited to share what’s been happening over the last several months and what you can expect going forward.
We’ll be chatting about alignment versus perfection, especially in light of my own realization that I wasn’t fully aligned with my business at the end of 2022.
I’m also sharing the new vision and mission for Culinary Creator Business School plus how we can work together, no matter where you’re at in your culinary business.
SUBSCRIBE, RATE & REVIEWDo you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Watch our new free masterclass to learn our 4-step framework to teaching online and the details of our new program, The Online Jumpstart™️!
- Get on the waitlist for The Profit Parfait™️ (for experienced business owners)
Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!
This episode answers one of the most common questions I get asked...
"What should I sell online FIRST?"
After working with hundreds of chefs, I know that getting started is the hardest part. If you don't know what to sell, how the heck are you going to make money teaching online?
In this show, I'm sharing the 4 proven ways to make money teaching online AND which option is the best for you right now. I've also included a BONUS workbook to help you get organized and give you clarity!
SUBSCRIBE, RATE & REVIEW
Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Download the Bonus Workbook
- Connect with me and send a DM on Instagram
- Learn more about Culinary Creator Business School
Imagine this. You get an email from a company asking if you’d be able to teach an online cooking class for their team.
One catch: they need 40 ingredient kits. And you don't provide them...at least for now.
You can either tell them, sorry, we don’t offer kits. Or, you can say YES…then figure it out.
That’s exactly what our guest has done time after time in her career, including at the start of the pandemic when she took the leap online.
In this episode, we're chatting with Jennifer Clair, a culinary instructor and founder of Home Cooking New York, a recreational cooking school for home cooks in New York City.
Jennifer is the former Food Editor at Martha Stewart Living and author of "Six Basic Cooking Techniques: Culinary Essentials for the Home Cook", a cookbook based on her best-selling cooking class. She also hosts Kitchen Radio, a cooking podcast that follows her into her guest’s home kitchens while they cook a dish together.
Jennifer’s fearless approach to building and growing her business is admirable and as you hear her talk about how she navigated the pandemic, you can’t help but feel inspired and energized to take charge of your business and all of the opportunities ahead of you.
SUBSCRIBE, RATE & REVIEW
Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Check out Jennifer's business, Home Cooking New York
- Connect with me and send a DM on Instagram
Does the thought of teaching cooking online totally overwhelm you?
Are you scared that you don't know all the pieces that go into building a successful online culinary business?
You’re not alone, chef! In this episode, our guest Amanda Haas, shares her story from one day cooking for Thomas Keller at Williams-Sonoma HQ to later creating her own cooking class membership out of her kitchen.
In this episode, Amanda fills us in on the juicy details of her membership, House of Haas, and all that’s ahead. Plus, she spills the beans on her secret weapon who she collaborated with to launch her membership.
SUBSCRIBE, RATE & REVIEW
Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS
- Check out the Amanda’s Haas’ new brand House of Haas
- Visit Food La La by Lindsay Kinder
- Connect with me and send a DM on Instagram
Have you ever felt the urge to change your business’ name? Do you cringe every time you say it out loud?
Today’s episode is about rebranding, specifically changing your company or brand’s name. It's an important decision you don't want to take lightly, so tune in to hear my top 3 criteria to consider when deciding if you should make the switch to a new name.
This topic is very fresh in my mind because I just went through a renaming and larger rebranding process. And yes — I’m going to unveil my new name in this episode!
Be sure to listen for my special announcement and a valuable free training event.
SUBSCRIBE, RATE & REVIEW:
Do you love listening to The Experiential Table? Leave a rating and review wherever you enjoy your podcasts to help us grow!
HELPFUL LINKS:
- Sign up for the Zero to Zest private podcast series
- Check out the Episode Transcript
- Connect with me and send a DM on Instagram
There are unlimited ways to spend money in growing your business. When you're just getting started, which investments are worthy of your hard-earned cash?
This week's episode is inspired by that exact question, one that gets asked often by culinary business owners who are new to the online space.
In the show, I’m sharing the 3 business investments you should absolutely avoid if you’re in the early stages of your business. These are common money traps that cause culinary business owners to get distracted from what really matters most in the beginning and can lead to spending more money down the road.
But I won't leave you hanging there! I'll wrap up the show by sharing 3 smart and affordable investments that are crucial in the beginning stages of building an online culinary business.
SUBSCRIBE, RATE & REVIEW:
Do you love listening to The Experiential Table week after week? Help us grow! Please leave a rating and review wherever you enjoy your podcasts. We appreciate it so very much!
HELPFUL LINKS:
- Access the free Business Cookbook and get notified when CCBS enrollment opens!
- Save on your email marketing with Flodesk (affiliate link)
- Check out the Episode Transcript
- Connect with me and send a DM on Instagram
If you care about the future of your online culinary business, you cannot afford to miss this episode.
I'm talking about what's working now, given what's happening now.
💸 We're experiencing crazy inflation in the U.S.
🇺🇦 There is a war in Ukraine.
✈️ People are no longer sitting around indoors with nothing to do.
Your online culinary business is impacted by changes in the economy, politics, and more. What worked in 2020 simply will not work today because the world - and your ideal students - are in a different place.
Online learning isn't going away. The question is how are YOU going to stay relevant in this market and serve the people who need you the most?
Tune into this episode to learn my 3 key strategies to help you stay afloat and even grow during these changing times.
SUBSCRIBE, RATE & REVIEW:
Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts.
HELPFUL LINKS:
- Watch the full video replay of this training
- Check out the Episode Transcript
- Connect with me and send a DM on Instagram
Imagine being able to teach what you love for over 3 decades.
…then, having to change it ALL within months.
That’s the story of our guest, Jill Nussinow. Known as The Veggie Queen, Jill is a celebrated cookbook author and culinary educator with over 30 years of teaching experience. She focuses primarily on whole foods and pressure cooking.
While her experience is rooted in in-person teaching, Jill has fearlessly brought her business online. She teaches virtual cooking classes, writes a popular email newsletter and also leads a 19,000-person Facebook group. Her ability to be nimble and pivot during the pandemic is remarkable.
In this episode, Jill shares:
- How she got started with teaching cooking classes
- How she made the transition from teaching in-person to going online
- How she developed her niche (while avoiding boredom!)
Finally, Jill is going to share her experience as a student in my signature program, Cooking Class Business School.
You won’t want to miss this episode, so grab a cup of coffee or tea and enjoy!
HELPFUL LINKS:
- Follow Jill on Instagram
- Visit Jill’s website: The Veggie Queen
- Read the Episode Transcript
- Connect with me on Instagram
Have you ever wondered why podcasting is so popular these days?
Believe it or not, we’re still in the early days of podcasting. The opportunity for you to grow your business over podcasts is massive — and our guest, Megan Porta, couldn’t agree more.
In this episode, I had the joy of interviewing Megan Porta, the food blogger at Pip & Ebby and founder of Eat Blog Talk. Megan has published over 300 episodes of Eat Blog Talk since launching it in 2019. She’s experienced first-hand the power of audio and is passionate to help you start using your voice. In our conversation, Megan shares why audio is a game-changing medium and why every single business owner should consider using their voice as a tool to grow and engage with their community.
After this interview, you’ll be inspired to add audio to your content strategy. And while podcasting is Megan’s preferred platform, she’s sharing plenty of alternatives that still leverage audio and take less than a minute to do!
HELPFUL LINKS:
- Follow Megan on Instagram
- Visit Megan’s website
- Read the Episode Transcript
- Connect with me on Instagram
Are you wondering what 2022 has in store for your online culinary business?
It goes without saying that the last two years have been a rollercoaster ride for us all.
In the summer of 2021, life began to feel normal again, at least here in the United States. People hopped on planes to vacation with family and friends and re-experience life away from their laptops and Zoom meetings.
Later in the year, we experienced a shift as Omicron took over the headlines and made us question our new normal, yet again. Of course, no one knows what 2022 will bring but I’m excited to share my thoughts based on the trends and shifts that I’m seeing in the online culinary industry.
In this episode, I’m pulling out my marketing crystal ball and sharing my top 3 predictions for the year ahead. So get cozy, pour yourself a cup of coffee or tea and join me as I share my take on the coming year!
SUBSCRIBE, RATE & REVIEW:
Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts.
HELPFUL LINKS:
- Join my FREE Planning Potluck starting January 24th!
- Check out the Episode Transcript
- Connect with me and send a DM on Instagram
Have you ever dreamed of seeing YOUR product on the shelves of your favorite grocery store? Do you even know how you’d get started?
As a talented culinary pro, there’s a good chance it’s crossed your mind that you could sell your famous chocolate chip cookies or hot sauce that people can’t stop talking about.
If this is something you want to explore, then you’re going to absolutely LOVE this episode with grocery expert Alli Ball of Food Biz Wiz. As a former grocery buyer turned wholesale consultant, Alli knows exactly how to go from an idea to the shelves of retailers. She has helped 1000s of brands do exactly that through her program, Retail Ready.
In this episode, Alli is sharing her valuable 4Ps framework to help you think about the ins and outs of launching a packaged food brand. If you’ve ever thought about getting into the world of physical products, then you’ve got to listen to this interview with Alli!
HELPFUL LINKS:
- Follow Alli Ball on Instagram and LinkedIn
- Check out Alli’s website
- Read the Episode Transcript
- Connect with me on Instagram
If I asked you to describe the brand experience of your culinary business, what would you say? What would immediately come to mind?
There’s a good chance you’d share your color palette, fonts, logo and perhaps a mood-board or two. So often we think of brand as the visual pieces that make up our business.
But in this episode, we’re going to take this branding conversation to the next level with the help of our guest, Lola Adewuya.
Lola is the founder of The Brand Doula, a brand studio that designs brand experiences for modern entrepreneurs. She’s also the creator of Brandland, an online program where she provides new business owners with the tools to take their products and brands into their own hands through in-depth content, guest workshops, and group coaching.
Lola is sharing her valuable insights on how a memorable brand experience can attract our ideal customers, keep them loyal and grow our business through word-of-mouth referrals.
In this show, we’re covering:
- The key difference between brand experiences and brand assets
- How to build a brand experience on your own (hello DIY!)
- Tips on where to find brand designers when you’re ready to hire help
Lola is sharing a wealth of knowledge, so be sure to grab your pen and paper and get ready to take some notes!
HELPFUL LINKS:
- Follow The Brand Doula on Instagram
- Check out The Brand Doula’s website
- Read the Episode Transcript
- Connect with me on Instagram
Do you have an unconventional career path that has lead you to the world of online cooking classes?
If so, then you’ll love this interview with Gwen Young, a recent graduate of Cooking Class Business School (CCBS). Gwen took her information technology skills of her first career as a programmer, combined it with her stint as a secondary school teacher and sprinkled in all of her most recent experience running a veggie box delivery business to create It’s From Scratch.
Her mission is to support people who have to cook for a “mixed economy” of omnivores, pescatarians, vegetarians and vegans. She does this through her interactive online flexitarian cook alongs!
In this episode, you’ll discover how Gwen:
- Made the impressive transition from running an in-person business to teaching online
- Took her flexitarian classes to the next level with the content, community and coaching offered in CCBS
- Learned to make the most of the corporate client market through coaching in CCBS
If you’re looking to get inspired as you think through your next move in the online cooking class space, then you’ll absolutely love hearing Gwen share her story.
SUBSCRIBE, RATE & REVIEW:
Did you love this episode with Gwen? Want to hear more just like it? Support The Experiential Table podcast rating and reviewing this show!
HELPFUL LINKS:
- Connect with Gwen on Instagram, LinkedIn and Facebook
- Visit Gwen’s website
- Sign up for Gwen’s free guide: 5 Meat Free Subs Your Flexi Family Will Love
- Register for my free masterclass, The 4-Step Framework For Profitable Online Cooking Classes
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Calling all food bloggers! This episode has your name ALL over it.
This past October, I was delighted to join the Food Blogger Summit as a speaker. I shared the virtual stage with several talented business, marketing and blogging pros including some of our very own guests of The Experiential Table: Kimberly Espinel, Emily Perron, Allea Grummert and Madison Wetherill, the conference’s creator!
If you weren’t able to snag a ticket to the summit, I’ve got you covered! In this episode, I’m sharing my workshop called How to Monetize Your Blog with Online Cooking Classes. You’ll learn:
- The importance of identifying your niche
- The 3 steps to defining your class offer
- How you can work with me to turn your online cooking class dreams into a profitable reality
Whether or not you’re a food blogger, I guarantee you’ll find the information in this workshop valuable. I can’t wait for you to dig in!
SUBSCRIBE, RATE & REVIEW:
Are you a fan of the podcast? Do you love tuning in every week? If so, then help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts. Your review might even be featured on an upcoming episode!
HELPFUL LINKS:
- Get notified for next year’s Food Blogger Summit
- Sign up for my FREE masterclass
- Read the Episode Transcript
- Share your thoughts with me on Instagram!
Have you ever wondered what goes into creating an online program where people walk away with real certification at the end?
That’s exactly what Abbie Gellman and Julie Harrington, the co-founders of Culinary Nutrition Studio, are here to answer on today’s show!
Abbie and Julie are both chefs and registered dietitians who have found a way to integrate their knowledge of nutrition, wellness and cooking into a full-service business with both virtual classes and on-demand courses so people just like you can become certified in culinary nutrition!
In our interview, Abbie and Julie share with us how they incorporated their love for cooking with nutrition, how they pivoted from in-person to virtual classes in 2020, and what has surprised them most about working with each other.
If you’re needing clarity on how to move forward in that potential joint business venture or what it takes to pivot from in-person to virtual classes...you’ve found the episode for you! Make sure you tune in today.
HELPFUL LINKS:
- Follow Culinary Nutrition Studio on Instagram
- Find Culinary Nutrition Studio on Facebook
- Head to the Culinary Nutrition Studio website
- Discover Abbie and Julie’s On Demand Course Catalog to get certified in culinary nutrition!
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Connect with me on Instagram
Have you ever wondered what it would be like to be an influencer? Have you asked yourself if you have what it takes to be a content creator who gets paid by brands?
If you’re nodding your head yes, then you’re in luck because we have one of the leading experts in influencer marketing and brand partnerships on the podcast!
Our guest on this week’s show is Laurie Buckle, Founder and CEO of CookIt Media. Laurie is one of the pioneering authorities in the culinary influencer industry. Laurie and her team are behind some of those beautiful brand campaigns you’ve seen from your favorite food bloggers on social media.
In the episode, Laurie is talking ALL things content. She’s sharing the 3 must-have pillars to create good content, why good content is so important, whether you need to have a huge audience to be considered an influencer, the best way to reach out to brands and so much more. The words Laurie shared in our conversation are dripping with gold, so make sure to get a notepad and pen out before you listen to this one!
SUBSCRIBE, RATE & REVIEW:
Did you find this week’s episode helpful? Are you inspired to take that next step in your content creation journey? If so, it would be amazing if you could help The Experiential Table grow by subscribing, rating, and reviewing this podcast. That way, we can reach and help more culinary pros just like you!
HELPFUL LINKS:
- Follow CookIt Media on Instagram
- Check out CookIt Media’s website
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Connect with me on Instagram
Have you ever asked yourself the question, “Is NOW the right time to turn my culinary passion into a full-time business?”
If so, you’ve found yourself in the right place! Our guest for this week’s show is Annette Conrad of Edible Impressions. Annette was a professional event planner for over two decades before becoming a full-time baker and experiential virtual instructor.
In this episode, Annette is sharing how to take your side-hustle and turn it to a full-time business, along with practical advice on how she incorporates her event planning experience into her cookie-decorating business. She also provides examples of what exactly makes an incredible online experience for your clients, especially those corporate clients we all want!
This show is absolutely packed with real-life experience and strategies you can implement wherever you’re at in your online culinary business journey...so don’t wait, listen to this episode today!
SUBSCRIBE, RATE & REVIEW:
Did Annette’s story empower you to take the next step? Did you learn more about how to take your culinary passion and use it to create an incredible online experience? If so, we would love it if you could help The Experiential Table grow by subscribing, rating and reviewing this podcast. When you do that, it allows us to reach and help more culinary pros like you!
HELPFUL LINKS:
- Follow Edible Impressions on Instagram
- Check out the Edible Impressions website and the Cookie Hobby To Business 101 group
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Have you been wondering if it’s FINALLY the right time to start a blog? Do you already have a website, but have no clue if you’re making the most of it?
Well, this week's guest, Madison Wetherill, CEO and founder of Grace + Vine Studios, is giving us the inside scoop on why now is the perfect time to begin your blog...that’s right, it’s not too late! She’s also dropping her expert tips on what your homepage should include to truly attract and convert browsers into paying students and clients.
Madison is a food blogger turned web designer who works with culinary pros, like you, to turn those fleeting page views into loyal audiences. She specializes in strategic web design and blogging, so it's no wonder how she's been able to help so many people in the online space grow their reach.
In this week's show, Madison shares her strategy and tactics behind creating the engaged audience we all want. From the 3 must-have elements to include on your website's homepage to why a blog is so important for your online culinary business, Madison leaves it all on the table in this episode!
If you want to stop wondering how to turn casual website visitors into people who are invested in your business and what you're selling, then don't wait...listen to this episode now!
SUBSCRIBE, RATE & REVIEW: Did this episode inspire you to start (or re-start) your blog? Feeling like you know how to create those raving fans after listening? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Get your FREE ticket to The Food Blogger Summit
- Connect with Madison on Instagram
- Visit Grace + Vine Studios’ website
- Listen to The Vine Podcast
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Follow Hidden Rhythm on Instagram
Are you looking at the calendar and having a minor freak out because there are only 3 months left in 2021?
If so, then I want you to take a BIG deep breath and then listen to this episode.
Last week, I hosted a free live training called the Pre-Holiday Happy Hour. If you missed it, or you just want to listen to it again, you’re in luck because I’m sharing it here.
In this training, I walked through the 3 most important actions you can take to end the year with a bang…and yes I mean sales!
Grab a pen and paper, and enjoy this episode!
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If you love The Experiential Table, then spread the love by leaving the show a rating and review wherever you listen. It makes a huge impact in getting our show out into the ears of your fellow culinary pros!
HELPFUL LINKS:
- Sign up for my FREE masterclass
- Read the Episode Transcript
- Send me a DM on Instagram!
Does the word “bookkeeping” make you want to crawl under the covers and hide from your bank account?
Trust me, as an entrepreneur, I’ve been there many, many times! Thankfully, this week’s guest, Alison B. Wright, is here to empower you to not only know your numbers, but also handle them with confidence and ease. Alison is the creator of The Freelancer Bookkeeping Course and has 15 years of bookkeeping experience working with companies of all sizes, including small businesses and freelancers.
In this week’s episode, Alison shares the common fears small business owners face when it comes to money and how those fears can be easily conquered. She also talks with us about the most important numbers to consider for your online cooking class business. Finally, Alison answers a question we’ve probably all asked ourselves at one point or another, “should I do my bookkeeping or should I hire a professional?”
Through her simple yet savvy financial advice, Alison is giving you the ability to step back and realize that YOU are more than capable of managing the finances of your online business! After listening to this episode, you’re going to let out a massive sigh of relief and face your finances head-on...so what are you waiting for?!
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Did this episode empower you to take those necessary steps with your business finances? Are you feeling more confident to take action? If you said “YES!”, it would be fantastic if you could help The Experiential Table grow by subscribing, rating, and reviewing this podcast. That enables us to reach and help more culinary pros, just like you!
HELPFUL LINKS:
- Follow Alison on Instagram
- Learn how to track your bookkeeping in 30 minutes per month with Alison’s course
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hi to me on Instagram
Is the thought of making video content on Instagram down-right scary to you...but you keep hearing how you need to be doing it?
Well, have no fear! This week’s guest, Natasha Samuel of Shine with Natasha, is an expert Instagram strategist who is here to help us with all things video on Instagram. Natasha has a wealth of information to share on how to reach your ideal students with your Instagram video content. So much so, that this might be an episode you’ll want to listen to twice!
In this episode, Natasha gives us easy-to-implement strategies on how to incorporate the different forms of Instagram video including Stories, Lives, IGTV and Reels. She also provides specific examples of how to apply those strategies in our culinary world. She truly is setting YOU up for success, so wait are you waiting for? Give this episode a listen!
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Was this week’s episode helpful to you? Did this episode get you excited about connecting with your ideal audience? If so, it would be amazing if you could help The Experiential Table grow by subscribing, rating, and reviewing this podcast. That way, we can reach and help more culinary pros just like you!
HELPFUL LINKS:
- Connect with Natasha on Instagram
- Check out Natasha’s website
- Download Natasha’s 15 days of detailed content outlines for Reels, IGTV, Stories and Live video guide here
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Are you trying to figure out how to create a pre-recorded course, but wondering what steps you need to take to make it a reality?
This episode’s guest, Sumayya Usmani, found herself in that same position last year. Now, she has an incredible pre-recorded course teaching people instinctual cooking through her native Pakistani cuisine. You’re going to love hearing how she got from point A to point B, thanks to her time in Cooking Class Business School…it’s quite the story!
Sumayya is the author of two award-winning cookbooks, Summers Under the Tamarind Tree and Mountain Berries & Desert Spice. She is also the creator of Sabzi, which draws from her Pakistani heritage to teach students how to create beautiful, vegetarian Pakistani dishes based on classic recipes without losing flavor.
In this episode, Sumayya offers insight into how she transitioned from a career in law to writing award-winning cookbooks and creating her online course. She also shares how Cooking Class Business School gave her the direction she needed to create Sabzi and the practical steps she took to get it from just a dream to a real course with real students!
If you know you have skills to offer and want to teach a pre-recorded class, but don’t know where to start, you’re in the right place. You’re going to eat up this episode!
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Did this episode get you excited about teaching your own course? Do you want to hear about CCBS? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Sumayya on Instagram
- Visit Sumayya’s website
- Sign up for Sumayya’s newsletter and get the 3 secrets of Pakistani cooking
- Join the waitlist for Savoured
- Register for my free masterclass, The 4-Step Framework For Profitable Online Cooking Classes
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Do you ever wonder what questions I get asked ALL the time? Are you curious to know what your fellow culinary peers are buzzing about?Well I'm SO excited to introduce this first-ever Quick Bites Q&A episode. I've been wanting to do a rapid-fire Q&A episode for awhile now, and here it is!
This is YOUR opportunity to hear me answer REAL questions that I get asked from my students in Cooking Class Business School. In today's episode, I'm focusing on 3 of the most popular questions that come up in defining your online cooking class offer.
I hope you enjoy this short but info-packed episode with valuable answers to your burning questions!
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If you're a fan of this podcast, then I want to know! Leave us a rating and review wherever you listen to this show. It goes such a long way in getting The Experiential Table out into the ears of culinary pros like you!
HELPFUL LINKS:
- Sign up for my FREE masterclass
- Read the Episode Transcript
- Send me a DM on Instagram
Do you know what marketing strategy I’d choose over social media ANY day?
Email marketing.
You read that right! Email is a powerful channel to connect with your community, engage with them authentically and eventually serve them as loyal customers and clients.
If you haven’t invested the time and effort into growing your email list, or perhaps you have a list but haven’t given it much love lately, this episode is going to jumpstart your email strategy!
Our guest, Allea Grummert, is an email marketing strategist and conversion copywriter. She’s sharing why email marketing is important and how to get in the right mindset when it comes to sending emails…no spam here!
And even more — Allea is divulging her biggest secrets that have helped her clients achieve incredible engagement and drive sales through their email marketing.
This show is going to be PACKED with practical tips and strategies you can start implementing today. So, be sure to put away any distractions, grab a pen and paper, and get ready to take some notes!
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Did you love this tactical episode filled with tips you can implement today? Do you want more episodes like today’s? Spread the podcast love and give our show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Allea on Instagram
- Get Allea’s FREE guide: Your First Welcome Sequence
- Learn more about how to work with Allea at Duett
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram!
Do you love teaching in-person cooking classes but you’re also interested in creating your online cooking class business?
Here to share with us how she created her hybrid culinary business is Cooking Class Business School alum, Fallon Bader. This episode is our second “student spotlight“ where I feature CCBS alumni who have made incredible transformations in their culinary business. I can’t wait for you to hear Fallon’s story!
Fallon is the owner of The Sprouting Kitchen, a company that hosts hands-on cooking classes on local farms, in health clinics, and online. She is a registered dietitian who is passionate about supporting and growing local, sustainable food systems.
In this interview, Fallon is sharing how adding a digital side to her business allowed her to transition quickly during the pandemic. She’s also chatting with us about her experience inside CCBS and how the knowledge and support she received through the program helped her elevate her business (and prices!)
If you love teaching in-person classes but are still curious about how to grow your online classes, this episode is for YOU. Press play now!
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Did you learn something new? Would you love to hear more stories from CCBS alum? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Fallon on Instagram
- Learn more about The Sprouting Kitchen
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Have you been wondering if it’s too late to start your online cooking class business or if you’re “too old” to pursue your passion? (Spoiler alert: You’re definitely not!)
In fact, my guest today decided to start a pasta-making business with her 84-year-old Italian grandmother just a few years ago. Since then, their partnership has become quite a sensation in the virtual world. So, who is this pair and how did they create a booming online business from a small village outside of Rome?
In this episode, I’m interviewing Chiara Nicolanti of Nonna Live where she, her grandmother, and a team of "nonnas" and other grandchildren are preserving the Italian tradition of homemade pasta by teaching it to the world. Their online cooking classes are designed to transport their students to Italy and immerse them in Italian culture...without jet lag.
In this interview, Chiara is sharing her story of creating Nonna Live with her grandmother and growing it into the successful company it is today. Her passion for keeping her nonna’s pasta legacy alive has led her to bridge the gap between generations and as a result, they’ve built a very special business that connects people from across the world.
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Did this episode inspire you? Would you love to hear more stories like this one? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Chiara on Instagram
- Learn more about Nonna Live
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Have you heard about my FREE Planning Potluck™? Want to get a sneak peek of what’s happening inside?
Well if so, then this episode is for YOU!
My Planning Potluck™ is a free 5-day workshop that I’ve designed to help culinary pros like you jumpstart your online cooking class business.
As the summer wraps up, now is the perfect time to invest in getting your virtual classes up and running so that you’re ready to sell when your students are ready to buy.
Yesterday, we kicked things off in the Planning Potluck™ with our first video lesson. I thought to myself - why not share it with you here? Now I won’t be sharing all of the videos from the week, but if this lesson whets your appetite, then join us — it’s not too late!
Just go to www.planningpotluck.com and register. This 5-day live workshop ends on August 13, 2021, so if you’re listening after that date, you can sign up for the waitlist and I’ll let you know when I host the Planning Potluck again.
Alright, now grab a pen and paper and enjoy this episode!
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Want to support The Experiential Table podcast so we can continue to create valuable episodes for you? The one BIG thing you can do is help us grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Sign up for my FREE Planning Potluck!
- Connect with me on Instagram
- Read the Episode Transcript
By now, you’ve heard that Instagram is THE social platform to grow your online culinary business. But what exactly does that mean? How can you leverage Instagram in a way that’s authentic to you and your brand while still promoting your offer?
One way to do this is through an online challenge!
Imagine being the creator of a challenge that’s SO popular its hashtag has been used over 200,000 times on Instagram!
These kinds of results have become the norm for those who have learned how to use Instagram strategically. If you’re able to master marketing on Instagram, it can be a game changer for your business. So, how exactly can you do this?
Here to share with us how she did it is Kimberly Espinel of The Little Plantation. She’s an award-winning food photographer, mentor, educator, and the author of the Amazon best-selling book Creative Food Photography. Kimberly is also behind the #eatcaptureshare hashtag that has been used over 200,000 times on Instagram.
In this episode, Kimberly is walking us through how she strategically uses Instagram to engage with her ideal students and how she runs successful challenges that people still sign up for year after year. She’s known for her ability to capture the story of food through photography and the attention of her audience through authentic connection.
Are you ready to increase your engagement on Instagram and build a loyal, dedicated audience? If so, grab a pen, paper, and press play now!
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Did you learn something new? Would you like to hear more stories from experts like Kimberly? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Kimberly Espinel on Instagram
- Sign up for Kimberly’s FREE Instagram Photography Challenge
- Learn more about The Little Plantation
- Check out Kimberly’s book: Creative Food Photography
- Sign up for my FREE Planning Potluck workshop
- Read the Episode Transcript
Wouldn’t it be amazing to be able to do it all? You know, create a profitable business that you love, teach from the comfort of your home, and help others in your community?
It’s safe to say that most of us in the culinary industry are in it because we genuinely love what we do. And we’ve wondered what it takes to build a business that also has the capacity to support causes close to our hearts.
In today’s episode, I’m interviewing Lauren Ko of the amazingly popular Instagram account @lokokitchen. Lauren has been using her platform for social good since her mesmerizing modern pie designs went viral a couple of years ago.
In this very special episode, Lauren is sharing her social media journey from waking up to her first viral post to quitting her 9-5. We’re also chatting about how she uses her account to host wildly successful bake sales that have allowed her to support her community and more. Her passion and creativity have already impacted so many around her and continues to create a tidal wave of positivity.
If you’ve been wondering how you can give back to your community, support causes close to your heart, AND still make money with your online culinary business, this episode is for YOU.
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Did this episode inspire you? Would you like to hear more interviews with community leaders like Lauren? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Lauren Ko on Instagram
- Learn more about Lokokitchen
- Check out Lauren’s book: Pieometry
- Sign up for the FREE Planning Potluck Challenge
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Bonjour, mes amis! I’m back from my vacation in France and couldn’t help but bring a little marketing inspiration back with me to the U.S.
In this episode, I’m sharing 3 major benefits of niching down through the lens of one of my favorite Parisian restaurants: Le Relais de L’Entrecôte. This well-known steak-frites destination isn’t your typical bistro and it makes for the perfect case study in the power of serving a niche. How exactly? You’ve gotta tune in to hear ALL about it.
So, grab a glass of rosé or dig into a wedge of Brie and enjoy this episode as I transport you to Paris!
JOIN THE PLANNING POTLUCK!
If you want to teach online cooking classes but feel like you don’t have the time, money or confidence to get started, this live workshop if for you!
I’m hosting the Planning Potluck, a FREE 5-day online workshop that will help you get super clear on your next steps so you can achieve your virtual culinary business goals.
You’ll get short exercises you can do in just 10-minutes plus a community to connect with and the opportunity to ask me questions live. (And you know there will be prizes!)
This live workshop begins on August 9th through August 13th. Register today at planningpotluck.com!
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Did you enjoy this episode? Find it helpful as you think differently about your online culinary business? Share the love and help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Register for my FREE Planning Potluck live workshop
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Have you been waiting and waiting for the right time to launch your online cooking class business? Did you know you’re leaving money on the table? Seriously!
If you’ve been tweaking and perfecting your offerings or classes for longer than intended, it might be time to take a different approach.
Whether you’re a first-time entrepreneur or thinking about becoming one, it’s time to get comfortable with being…uncomfortable. Here to help us understand the mindset behind why perfection isn’t profitable for your online culinary business is Jillian Leslie. She’s the Founder of MiloTree and the Host of The Blogger Genius Podcast. As a seasoned entrepreneur, she loves talking about the reality of entrepreneurship and sharing her knowledge with other aspiring business owners.
In this episode, Jillian is giving us incredible advice on how to know if your business will actually work and how to know what your audience wants. In fact, she’s addressing the hottest topic of all: “What if this fails?” Yes, we’re also talking about mindset around failure!
If any of these questions have popped into your head one time or another, you’re 100% in the right place. This episode is all about helping YOU grow your business and live your best life so hit play now!
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Did this episode help answer some questions? Would you like to hear from more entrepreneurs like Jillian? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Jillian Leslie on Instagram
- Check out The Blogger Genius Podcast
- Learn more about MiloTree
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Are you drowning in the amount of work you need to do to run your online culinary business? Do you wish you could find someone to help you out?
Whether you’re looking to make your first hire or just thinking about it, building your team goes hand in hand with growing a successful business.
Hiring the right help at the right time is the KEY. Our guest today, Emily Perron, is an expert on helping entrepreneurs do just that. Emily is an Organizational Developmental Strategist who specializes in hiring talented freelancers for online business owners. She’s passionate about matching stressed-out and overworked entrepreneurs with the best freelancers to support their business.
In this interview, I’m picking Emily’s brain on the best hiring strategies including how to know when you’re ready to hire, where to find the cream of the crop, and how much you should expect to pay for a freelancer. Plus, Emily’s also giving us an inside look at what freelancers are really looking for in an opportunity and how to make your job offer stand out from the crowd.
So, if you’re serious about taking your business to the next level (hint: you can't do it alone!), then give this episode a listen! It’s filled with incredible advice, practical tips, and extremely good examples of hiring mistakes to avoid.
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Do you want more interviews with experts like Emily? Did you learn something new? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Emily Perron on Instagram
- Emily’s Free Mini-Course on Hiring
- Learn more about Emily Perron
- IRS Resource: Independent Contractor or Employee
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Have you ever thought about turning your culinary passion into a profitable business? What about pitching that business idea on Shark Tank?
Our guest today has been through the tank and even landed a $500K deal with Mark Cuban! Here to tell us all about it is Jason McKinney of Truffle Shuffle. Jason’s a professional chef turned online culinary business owner. It all began with a truffle obsession which led him to start an honest truffle company, Truffle Shuffle.
In this very special episode, Jason is giving us an inside look into what it really takes to turn a passion into a successful business. Plus, he’s sharing with us what a rollercoaster of a ride building and scaling Truffle Shuffle has been, including making a major pivot during the pandemic. This episode is packed with true grit, spirit, and scrappy business advice from someone who’s been in the trenches and made it out the other side.
If you’ve ever wondered if you’ve got what it takes to build a successful online culinary business, strap in, grab a pen and paper, and get ready for the ride! Caution: it’s going to be a wild one.
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Do you want to hear more from real business owners like Jason? Did his story inspire you? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Truffle Shuffle on Instagram
- Learn more about Truffle Shuffle
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
If you’ve found this summer to be off to a slow start for your business, I want you to take just 15 minutes and listen to this episode.
It’s a fact: summer 2021 will be unlike any other. With more and more people getting vaccinated here in the U.S., people are flying off to their vacations, spending time with friends and family, and generally speaking, everything seems to be opening up again.
While the thought of returning to a pre-pandemic life sounds great, you may be wondering, what does this mean for YOUR online culinary business? Will people no longer be interested in learning to cook through online classes?
Well, you’re in luck my friend, because in this episode I’m sharing 3 strategic tips to help you use this summer to your advantage and grow your business!
I promise you’ll look back at the end of the year and be glad that you didn’t let this window of opportunity slip by. If you’re serious about putting your online culinary business on the map and setting it up for success for the rest of the year, then you MUST tune in.
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Did you learn something new? Want to hear more episodes like this one? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Sign up for my FREE Masterclass
- Join The Experiential Table Facebook group
- Say hello to me on Instagram
- Read the Episode Transcript
Are you wondering what it REALLY takes to grow your online culinary business? Do you wish you could connect with your ideal student in a way that makes you stand out?
One of the ways to do so is through storytelling. And here to teach us how to harness its power for marketing is Storytelling and Speaking Coach, Tamara Melton. She’s a registered dietitian who teaches food, nutrition, and wellness professionals how to use storytelling to attract their ideal clients.
In this episode, Tamara is walking us through the art and science of weaving stories into everyday marketing strategies that will make you and your business unforgettable. She’s also dropping golden nuggets of wisdom on how to best sell your product or service to your audience without it feeling inauthentic, sales-y or boring.
So if you’re looking to fast-track your marketing strategy and create meaningful connections with your dream students or clients, tune in now!
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Do you want to hear more episodes like this interview with Tamara? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!
HELPFUL LINKS:
- Connect with Tamara Melton on Instagram
- Learn more about Tamara Melton
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
Are you a culinary pro looking to pivot your existing business online but don’t know where to start? Do you feel overwhelmed with the thought of learning new platforms, technology, and marketing lingo?
Well, you’re definitely not alone! In fact, this is why I created Cooking Class Business School (CCBS). You’ve probably heard me talk about CCBS before, but today is the first of many future “student spotlight” episodes where I’ll feature CCBS alumni who have made incredible transformations in their culinary business.
We’re kicking things off with Rick Rodgers, a seasoned culinary pro and author of over 50 cookbooks. Thanks to his hard work and positive mindset in CCBS, he’s also now the proud creator of the online baking school, Coffee and Cake.
With over three decades of experience as a full-time culinary freelancer, Rick is here to share with us his journey and personal experience with CCBS. In this fun-filled conversation, we’re diving into why Rick chose CCBS to help him navigate the online cooking class business world and how taking this leap has shaped his business future for the better.
So, if you’re a culinary pro like Rick and you’ve been thinking about how to modernize your business in the digital age, then this episode is for you!
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Did Rick’s story give you a confidence boost to pursue your own online culinary business? Do you want to hear more episodes like this one? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Rick Rodgers on Instagram and Facebook
- Learn more about Rick Rodgers and Coffee and Cake
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Say hello to me on Instagram
If you want to grow your online culinary business quickly, then there’s no better path forward than virtual corporate team-building events!While it may seem like virtual team-building events are a COVID fad, the truth is that corporate teams have been working remotely long before the pandemic began. And, this trend in the workforce is expected to continue into the future.
What does this mean for you? As a creator of online culinary experiences, YOU have exactly what these teams need: an entertaining way to connect with one another across countries and even continents. Will you sleep on this lucrative opportunity? Or step up and strategically take advantage of this growing market?In this episode, I’m sharing why you should SERIOUSLY consider teaching corporate clients online plus my 3 strategies to help you get started and jumpstart those bookings! This show will inspire you to take action TODAY, so grab a pen and paper and get ready for some advice that’ll take your business to a whole new level.
SUBSCRIBE, RATE & REVIEW:Did you learn something new? Want to hear more episodes like this one? **Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:**
- Sign up for my FREE masterclass: The 4-Step Framework For Profitable Online Cooking Classes
- Join The Experiential Table Facebook group
- Say hello to me on Instagram
- Read the Episode Transcript
Does the legal side of your online culinary business confuse you? Do you ever wish you had a lawyer friend that could talk to you in plain English and break down exactly what you need to do to protect yourself and your business before things go south?
I sure do! That’s why I’m so excited to have Maria Spear Ollis on the show today. Maria is the Owner and Attorney at Spear IP where she helps her clients uncover their little-known legal issues in a jargon-free way and get those issues resolved before “it” hits the fan. And, she’s here to answer your burning legal questions.
In this interview, I’m picking Maria’s brain on the most important questions culinary business owners need to know. We’re covering everything from copyrighting to trademarking to hiring contractors.
At the end of the day, you don’t know what you don’t know, so use this episode to educate yourself and protect your business. What are you waiting for? Press play now!
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Did Maria answer some of your burning legal questions? Do you want to hear more from professionals like her? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Maria Spear Ollis on Instagram
- Learn more about Spear IP and Maria’s YouTube videos
- Access more resources from the FTC and their endorsement guides
- Check out this live Twitter chat regarding disclosures
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
What would you do if you only had 62 cents left in your business bank account? Would you call it quits and permanently close the doors? Or, would you take a risk by reevaluating your business model?
This was the exact scenario today’s guest, Sam Remboldt, found herself in about a year ago. As the Founder and Creative Director of Fancy Sips, a business that offers virtual mixology parties, Sam had some extremely tough decisions to make.
Fortunately, Sam was able to turn the ship around and scale Fancy Sips to over six figures in less than three months after discovering she only had 62 cents left in her business bank account. And best of all, she’s here to tell us how she did it!
In this episode, Sam is chatting with us about her entrepreneurial journey of creating, building, almost losing…and finally, successfully scaling Fancy Sips. She’s giving us a real look inside what happens when a business doesn’t go according to plan and the pivotal changes she made to save her business. She’s also sharing her golden advice on pricing psychology, booking high-paying corporate clients, and growing a team of A-players.
So grab a pen and paper…and hit play now!
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Did you learn something new? Did you enjoy hearing the behind-the-scenes of growing a small business? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Sam Remboldt on Instagram
- Learn more about Fancy Sips
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Did you know you could double and even triple your online cooking class business income simply by booking a few corporate clients a month?
Whether you’ve been thinking about expanding your reach into the corporate world for a while now or if you’re just coming across this idea, you’re definitely in the right place!
Our guest, Michal Levison, is the founder of Seasoned Moments, a business that uses food as a gateway to help companies, communities, and families create relationships with each other.
She’s a culture expert who uses research-based, data-driven strategies to build thriving cultures for her corporate clients. Michal brings with her 20+ years of experience in designing and producing experiential events for Fortune 500 corporations, major non-profits and private clients. It’s safe to say that Michal is quite the expert when it comes to serving the corporate world.
On today’s show, Michal is sharing with us how she identified lunchtime as the perfect opportunity to work with corporate clients. She also shares why corporate clients are more than happy to pay for experiences that connect their teams.
If you’re looking for ways to grow your online cooking class business and get in front of corporate clients, then you’ll want to listen to this episode now!
SUBSCRIBE, RATE & REVIEW:
Are you ready to book your next corporate client? Did you love hearing from a culture expert? You can help us bring more experts like Michal to the show. Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Michal Levison on Instagram
- Learn more about Seasoned Moments
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Imagine waking up to a fully engaged Facebook group where the members are happy to be there, the community is filled with good energy…and they all can’t wait to be paying students of your classes. Best of all, this Facebook group is yours!
Well, this dream became a reality for Rama Ginde, the Chef Owner of WannaBee Chef, a culinary business that offers virtual cooking classes, online courses, private chef services, and more.
Rama has always been passionate about food and is no stranger to the culinary world. In recent years, she’s grown her business through the art of digital marketing, specifically by creating a Facebook community that’s truly dialed in. She’s been able to turn her booming Facebook group into a source of revenue by converting her audience into paying students, time and time again!
In today’s episode, Rama shares her journey of how she built her amazing community of ideal students along with her best advice for building one of your own. Rama’s real and raw stories of what goes on behind the scenes of a successful Facebook group will inspire you to start one as well.
If you’re stuck on how to drum up engagement and grow your culinary business, then you’ll absolutely want to tune into this episode!
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Did this episode inspire you to take action? Want to hear more from real business owners like Rama? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Chef Rama on Instagram
- Learn more about WannaBee Chef and their course
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Creating and sharing content is one of the most important elements of growing your online cooking class business. But exactly HOW do you create content that makes your audience stop scrolling on Instagram and pay attention to your post?
In today’s episode, we have professional food stylist Betsy Haley sharing her best industry secrets to creating stunning photos. We know that people eat with their eyes, so this episode is one you won’t want to miss.
Betsy has been bringing her food styling ideas to life for more than a decade, working on advertisements, cookbooks, TV commercials and everything in between. Her impressive client roster includes OXO, Cost Plus World Market, Sprouts Farmers Market, and Sun Basket, just to name a few.
In this episode, Betsy is here to give YOU the insider’s scoop on what you can do to make your photos pop. Spoiler alert: You don’t need an expensive camera or fancy lights!
So if you’re ready to create food photos that will capture your ideal audience’s eyes and hearts, tune in now!
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Are you ready to put Betsy’s tips to work? Did you enjoy this episode? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Betsy Haley on Instagram
- Learn more about Betsy Haley
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
This episode is one that we can ALL relate to. Seriously. I have yet to meet someone who hasn’t struggled with procrastination at any point in their business. Even the most organized, motivated business owners not only experience energetic highs but also lethargic lows.
Procrastination hits us all, and so today’s episode is one that I hope you’ll find valuable no matter where you are in your business. I’m sharing the Procrastination Trap, the reasons we fall into it, and most importantly, how we can get OUT of it!
I hope you enjoy this episode!
Today’s episode covers one of my favorite topics to talk about. Because it addresses a problem we ALL face. No matter how big or small your business is, I’m willing to bet you want to grow your audience. Am I right?
Well, today I’m sharing my #1 tip to do just that. Let’s dive right in!
Welcome back to the 2nd episode of our Quick Bites series! We’re talking about one of the biggest mistakes I see business owners make when growing their businesses. They treat their business like a birthday party. Don’t know what I mean? Listen now!
If you’re looking for some real talk and tactics to help you grow your online cooking class business, then you are in for a TREAT.
Not only is there a brand new podcast episode today, but you’re going to get another one tomorrow…and the day after that...and the day after that.
That’s right! From today through Friday, I’m dropping my latest Quick Bites Series here on the podcast. This was originally a video series I shared just last week on Facebook Live and YouTube, and let me tell you - people are loving it. So, I figured why not share these marketing insights here on the podcast? So, let’s get to it with our first Quick Bite.
This episode is all about how to fill up your online classes. If you’re having a hard time getting students to sign up, then press play now!
Do you dream of writing your own cookbook but don’t know where to start? Do you wonder if you have what it takes to see your book on the same shelf as a book written by your favorite chef?
Well, if so then you’re in luck!
Our guest today, Maggie Green is a cookbook coach and the owner of the Green Apron Company where she specializes in helping food and nutrition experts get paid to write cookbooks so they don’t have to spend their own money to get published.
As a former editor of the Joy of Cooking and a seasoned cookbook author herself, Maggie is an expert on all things cookbooks. She’s definitely the go-to for practical cookbook writing advice and coaching.
In this episode, Maggie shares the ins and outs of writing a cookbook, demystifies the publishing process, and gives her biggest tips on how to nail your next cookbook deal. Plus, she tells us how she took her niche and created an online program of her own.
So, if you’re ready to write your own cookbook and get paid to do it, then you’ll absolutely want to tune into this episode.
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Did you learn something new? Do you want to hear more from experts like Maggie? Then help The Experiential Table grow by subscribing, rating, and reviewing this podcast wherever you’re tuning in!
HELPFUL LINKS:
- Connect with Maggie Green on Instagram
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Have you ever wondered just how BIG you could make your online culinary business? What if I told you that it’s possible to build a six-figure business teaching what you love in the kitchen?
In this episode, I have the pleasure of interviewing Caroline Chambers, author of the cookbook Just Married and Head Chef of Kitchen Table, a membership-based online cooking school that she grew to six figures in less than a year!
Caroline is a professional recipe developer who had a successful career working on projects for well-known food and beverage brands. All was well, until COVID hit and her industry came to a halt. In March 2020, Caroline was forced her to reevaluate her future in food.
She shares with us how she faced the pandemic head on and took her expertise to build her booming online culinary business.
If you want to know how she did it and how YOU can too, listen to this golden episode!
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Did you enjoy this episode? Want to hear more inspiring stories like Caroline’s? Help The Experiential Table grow by simply subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Caroline Chambers on Instagram
- Learn more about Caroline Chambers
- Check out Kitchen Table
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
How do you like the sound of living, cooking and working on your terms? What if you could do all that while building multiple streams of income and a profitable culinary business?
Our guest today, Evelyn Williams aka Chef Evelyn, Founder and CEO of Flavor Enterprises, a Culinary Edutainment and Lifestyle Company, helps her students do just that.
Chef Evelyn is a former Chemical & Environmental Engineer who eventually swapped her lab coat for a chef’s coat and spent over a decade in various chef, instructor and curriculum developer roles. Much like her lab days, Chef Evelyn approaches branding as a science and uses data to optimize the experience for each of her students.
In this episode, we discuss how she successfully created a formula to building a High-End Culinary Brand where her students can achieve their dream lifestyle through this process.
If you’re tired of working a lot for a little, and you’re ready to take your culinary business to the next level, then this episode is for you!
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Did this episode inspire you to take another look at your business? Want to hear more episodes like this one? You can help The Experiential Table grow by simply subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Chef Evelyn on Instagram
- Learn more about Chef Evelyn
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Are you tired of people not signing up for your online cooking classes? Have you tried everything to get the word out?
From sending emails to posting on Facebook and Instagram, you’ve tried it all. But still, people just aren't signing up...
If you’re struggling to fill your online cooking classes, then you’re absolutely in the right place. I want you to know that you’re not alone AND this episode was created especially for you. I see so many talented culinary pros who are finding themselves in exactly the same boat as you.
That’s why I decided to sit down and record this episode to demystify how to sell out without getting burnt out. Heads up: you’ll definitely want to grab a notepad and a pen so you don’t miss out on all the golden tips I’m dropping in this episode!
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Did you learn something new? Want to hear more episodes like this one? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Grab the FREE Business Cookbook
- Check out Cooking Class Business School
- Join The Experiential Table Facebook group
- Listen to Stephanie, Kristina, and Hetal’s episodes
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Imagine if you could host your next cooking class in the very same kitchen where Julia Child spent her summers in France. Sounds like quite the dream, right?
Well, this dream became a reality for Barbie Aknin, the founder of Community Cuisine, a culinary business that brings people closer to food through classes, events, and trips.
Barbie is a seasoned entrepreneur who has strategically grown her business by partnering with others in the food space, from farmers to chefs and everyone in between. So it’s no surprise that relationships are behind the story of how she’s been able to spend quite a lot of time at Julia Child’s former summer home!
In this episode, Barbie shares her inspirational story of how she started Community Cuisine along with her tips for working with partners. Barbie’s organized and fearless approach to collaborations will help you realize that your dream partner may be well within your reach.
If you’re looking for ways to get in front of your ideal audience and grow your business, then you’ll absolutely want to tune into this episode.
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Did this episode inspire you to reach out to your dream partner? Want to hear more episodes like today’s? Help The Experiential Table grow by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Barbie Aknin on Instagram
- Learn more about Community Cuisine
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
What’s your culinary superpower? What if you could turn that into a profitable business?
Our guest today, Stephanie Dreyer, is a plant-based meal planning expert who did exactly that. Stephanie knows how to get dinner on the table for her family every night, thanks to her self-taught systems and tools. When she saw that others around her were desperately trying to simplify daily cooking, she went all in to help them make it happen through her membership, Batch Cooking Club.
In this episode, Stephanie walks us through her journey becoming vegan and creating a membership that fully aligns with her talents, passion and values. If you’re interested in creating a membership of your own, this is an episode you don’t want to miss!
Stephanie’s journey is filled with twists and turns that remind us that entrepreneurship is anything but linear. I hope this interview gives you clarity as you to dive into your passions along with the courage to pursue your dreams relentlessly.
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Did you enjoy this episode? Do you want to hear more stories like this? Then be sure to subscribe, rate, and review this podcast. This will help us reach more listeners like you and bring more inspirational stories, just like Stephanie’s, to your ears.
HELPFUL LINKS:
- Connect with Stephanie Dreyer and Batch Cooking Club on Instagram
- Learn more about Stephanie and Batch Cooking Club
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Imagine you're at one of the most upscale restaurants in Beverly Hills. You want to order a glass of wine and the sommelier walks over. Who do you picture showing up to your table?
You’re probably not picturing a 26-year old Asian woman recommending the best wine to pair with your meal. Unfortunately, the world of wine still has a long way to go when it comes to sommelier diversity.
That’s exactly the reality that today's guest has found herself in throughout her incredible journey of becoming a force to be reckoned with in the wine industry.
In this episode, I have the pleasure of interviewing Cristie Norman, a Certified Sommelier and Wine Enthusiast's 2020 Educator of the Year. She started her professional wine journey at the young age of 19 (yes, you read that right!) and is all about shattering glass ceilings in the traditional wine world.
Even more impressive is how Cristie has created opportunities for herself and others during the pandemic. Her innovative thinking and can-do attitude has served her peers greatly during these dire times.
Cristie’s story is a stellar example of how you can use your passion to bring a community together. I truly hope her story will inspire you to see the opportunities in front of you and create something of your own. You just might be able to help others like you along the way.
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Did this episode inspire you? Did you learn something new? If you want to hear more stories like this one, then subscribe, rate, and review this podcast.
HELPFUL LINKS:
- Connect with Cristie Norman on Instagram
- Learn more about The Online Wine Course* and The United Sommeliers Foundation
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Enter “TheExperientialTable” at checkout to get 50% off The Online Wine Course*!
Do you have fears about going live on social media? Well, you’re definitely not alone!
In this episode, we’re sitting down with live video expert and cookbook author, Kathy Hester. We’re so lucky to get her tips and tricks on going live whether it’s on Facebook, Instagram or any other platform. Like most of you listening, Kathy doesn’t have a full production crew tucked away in her kitchen pantry, so she’s sharing her budget-friendly, DIY strategies.
Throughout the years, Kathy has had to get scrappy, overcome her biggest doubts, and nurture her relationship with her audience. And like all of us, she’s made mistakes along the way…which have now become golden nuggets of wisdom for us to learn from!
So, if you’ve been thinking about going live and you’re just waiting until everything is perfect (yes, you KNOW who you are!), then do yourself a favor and give this episode a listen. I hope this honest, practical, and fun conversation will inspire you to pull out your phone and hit record.
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Did you learn something new in this episode? If you’d like more episodes like this one, then support this show by subscribing, rating, and reviewing The Experiential Table. You’ll help us grow and reach more listeners like you!
HELPFUL LINKS:
- Connect with Kathy Hester on Instagram
- Learn more about Kathy’s Live Video Workshop*
- Join The Experiential Table Facebook group
- Check out our cooking class tech mini-course: Lights, Camera, Cook!
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
*This is an affiliate link. I’ll earn a small commission should you use my link to enroll. Thanks!
Have you ever wished you could pursue your passion AND change the world at the same time?
My guests today have set out to do just that. Emily Kim and Heather Hodge are the co-founders behind The Pastry Project, a Seattle-based social enterprise that provides free baking and pastry training to individuals with barriers to education and jobs in the industry. The opportunities they’ve created for the community are truly everlasting, and they’re just getting started.
In this episode, Emily and Heather share their very unique paths that lead them to meeting and eventually joining forces to start The Pastry Project. We talk about the details of a social enterprise, the various revenue streams for their for-profit business model and much, much more.
After you tune in, I’m convinced you’ll take a look at your own business and think even deeper about how you can create profit and do social good at the same time. And you might crave a sweet treat or two while you listen, so grab a cookie or a slice of cake and enjoy this episode!
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Did this episode inspire you? Did it give you ALL the feels? I’m always excited to interview business owners who share raw and real stories that help us all learn a little something. If you want more episodes like this one, then subscribe, rate, and review this podcast. It goes a really long way in growing our show, one listener at a time.
HELPFUL LINKS:
- Connect with The Pastry Project on Instagram
- Learn more about The Pastry Project
- Join The Experiential Table Facebook group
- Read the Episode Transcript
- Get to know Hidden Rhythm on Instagram
Have you been dreaming of creating a membership for your cooking classes?
Well if so, then this episode is a MUST-listen. Bust out your pen and paper, because our guest, Marcia Smart, is sharing so many nuggets of wisdom on this topic.
Marcia is the founder of Smart In The Kitchen Cooking School, where she offers online cooking classes and her quickly growing membership.
In this episode, Marcia shares with us how she made the pivot from hosting in-person events and classes to creating her cooking school. Like many of you, Marcia had no experience teaching online cooking classes but she knew she had to make a shift to save her in-person business.
I’m so grateful to have Marcia on the show to talk about the rollercoaster ride of creating a membership site. Marcia breaks down the basics and shares her top strategies for success. In less than a year, her cooking school has grown leaps and bounds so it’s safe to say that these tactics truly work.
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Did you find this episode valuable? Share this episode with a friend! You can help our show reach more entrepreneurs and aspiring business owners like you by subscribing, rating, and reviewing this podcast!
HELPFUL LINKS:
- Connect with Marcia Smart on Instagram
- Check out the Smart in the Kitchen blog
- Learn more about Marcia’s Cooking School
- Get 28 days of Kajabi for FREE
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
Surprise! I'm dropping a bonus episode to help you get your online cooking class tech under control.
If you've resisted teaching online cooking classes because you...⠀
⠀
→ Don't want to spend a lot of money on new equipment⠀
→ Don't know what you actually need to make it happen (and still look pro)⠀
→ Are overwhelmed with how to set everything up⠀
⠀
This episode is for YOU.
I'm sharing 3 tips to help you make your online cooking class tech easier so that you can focus on doing what you love in the kitchen.
Also, I'm so excited to drop my new mini-course: Lights, Camera, Cook! It has everything you need to know to get your online cooking class tech ready to go: step-by-step tutorials, an essential shopping list, setup checklist, and 1-hour live Q&A!⠀
To learn more about my NEW $27 mini-course, Lights, Camera, Cook! , head over to hiddenrhythm.com/lcc. Enrollment is open until November 30, 2020 at 9pm PST.
There's never been a better time for you to teach what you love in the kitchen. So let's make it happen!
Did you know you can get paid for drinking wine? Yes, the perfect job does exist!
Today's guest, Melissa Smith, is a chef and certified sommelier, and the Founder of Enotrias Elite Sommelier Services.Her company manages wine collections and conducts private and corporate wine, spirits, and sake seminars. From teaching novice drinkers to wine connoisseurs, Melissa brings passion, wisdom, and creativity to every experience.
In this episode, Melissa shares how she has pivoted her wine tasting business from in-person events to online experiences in the face of COVID-19.
With decades of experience in the culinary world, Melissa brings a unique perspective and approach to her virtual wine tastings. She reminds us that even though we're unable to travel as freely as we’d like during these times, we can still be transported to another world through food and wine.
Be sure to share this episode with a wine-loving friend!
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Learn something new? If you found this episode valuable and would love to hear more interviews like this, spread the word about The Experiential Table! By subscribing, rating, and reviewing this podcast you can help me reach more people like you. Thank you so much!
HELPFUL LINKS:
- Check out Melissa’s website here
- Connect with Melissa on Instagram and LinkedIn
- Join The Experiential Table Facebook group
- Read this episode transcript
- Connect with me on Instagram
What’s the future of online cooking classes?
That’s the single biggest question that keeps popping up in front of me. From my Cooking Class Business School students to my professional peers in food to even my husband, people want to know what we can expect 6 months or a year from now.
Although I can’t see the future — bummer, right? — I’m formed my own perspective of what lies ahead for those who are teaching, or want to teach, online cooking classes. There’s no doubt that COVID-19 has not only changed the way the world operates, but also created unique opportunities.
In this episode, I’m sharing my three big reasons to pursue teaching online cooking classes NOW. I hope this episode will help you overcome your fears of the unknown, get grounded in the facts and gain clarity during these uncertain times.
I can’t wait to hear what YOU think of this episode, so let me know! Send me a DM on Instagram or leave a comment in our private Facebook group, The Experiential Table.
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Want to give this podcast two thumbs up? If you enjoyed this episode and would like to hear more content like this, I need your help! You can support the show by subscribing, rating, and reviewing this podcast wherever you tune in. Thank you so much!
HELPFUL LINKS:
- Get notified when Cooking Class Business School re-opens
- Join The Experiential Table Facebook group
- Read this episode transcript
- Connect with me on Instagram
Have you ever dreamed of starting your own cooking school? Have you ever wondered what it would take?
This week’s guest, Jordan Hamons, is the talented owner behind Tablespoon Cooking Co., a Cincinnati-based cooking school. She’s not only a classically trained chef but also a business school graduate from the University of Cincinnati.
In this episode, Jordan dives into how she found her way to food, started her own cooking school and made the shift from in-person to virtual cooking classes during COVID-19. She is passionate about providing incredible hospitality and shares exactly how she does that in our conversation.
If you’ve been toying with the idea of starting an experience-based business, whether it’s a cooking school, online cooking classes, or anything in between, Jordan’s down-to-earth advice will be just want you need to hear! So take a listen and definitely have a snack handy…this episode will make you hungry!
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Are you enjoying this podcast? If you’d love to hear more interviews like this one with Jordan, please help us grow by subscribing, rating, and reviewing the podcast! This will get The Experiential Table into the ears of more people just like you.
HELPFUL LINKS:
- Connect with Jordan Hamons and Tablespoon Cooking Co. on Instagram
- Learn more about Tablespoon Cooking Co. including their virtual classes
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
Have you been wondering how to create more engagement (aka FUN) in your online cooking classes and experiences?
If so, then you will absolutely love this episode. Today’s guest, Eliza Martin, is a brilliant chef entertainer (yes, that's a thing!) who thinks outside of the box when it comes to engaging her culinary students both offline and online. She's figured out how to bring the magic to the world of Zoom cooking classes!
With over a decade of restaurant experience under her belt, Eliza also shares her advice on how she pivoted her in-person cooking classes to the digital world. In this episode, we explore how she got into the food biz and we dive deep into her WHY for doing what she does.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
SUBSCRIBE & REVIEW:
Want to hear more interviews like this? If you’re enjoying The Experiential Table, then I’d appreciate your help growing this show! By subscribing, rating, and reviewing the podcast, we can get this podcast in the ears of more culinary pros, food marketers, and others just like you.
HELPFUL LINKS:
- Connect with Eliza Martin on Instagram and her websites: Culinary Artistas and ElizaTheChef
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
Hello there, friends! Welcome to Season 3 of The Experiential Table. As some of you may know, I recently gave birth to my beautiful baby girl in July. After taking a few months off with her, I’m now back and thrilled to kick off this brand new season with today’s guest, Chelsea J. Rowel, Founder of Culinistics.
I’ve been so excited to have Chelsea on the show, ever since I came across her brilliant content on Instagram. Her posts serve up a serious dose of “real talk” - that brutal honesty you know you need to hear to help you take your business to the next level.
If you’ve been struggling with marketing your food business or you just know there has to be a better way than how you’re doing it today, then this episode is for YOU. Chelsea is sharing her tried-and-tested 3 C’s strategy that’ll help you market your food business successfully.
Chelsea is also opening the doors to her brand new membership program, the Foodpreneur CEO Club! And, she’s offering a special deal for you! Get exclusive access to the program with a $10 monthly discount and additional bonuses when you sign up using this link: bit.ly/premierfcc.
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Are you enjoying this podcast? If you’re nodding your head YES, then I’d love it if you could help this show grow by subscribing, rating, and reviewing the podcast! This will get The Experiential Table in the ears of more culinary pros, food marketers, and others just like you.
HELPFUL LINKS:
- Connect with Chelsea Rowel of Culinistics on Instagram and her website
- Check out Chelsea’s Foodpreneur CEO Club! Get exclusive access with a $10 monthly discount + additional bonuses by signing up using this link: bit.ly/premierfcc
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
One of the most important decisions of any experiential activation is the location. A venue can make or break the experience, so it’s definitely not something I take lightly. Needless to say, when I encounter a venue that truly elevates our experience, I certainly know to remember it and will often book it again!
That brings me to this week’s episode with Michael Grova, founder and owner of Mission Loft, an interior design firm and property management company. I’ve worked with Michael several times to host events at his gorgeous San Francisco venues. From the thoughtful design to attention to detail, Michael's venues are unlike anything else out there.
And I’m not the only fan of Michael’s work. As a designer, his list of clients include names such as Airbnb, Gap, Sephora, Lululemon, Walmart, Visa, Netflix and many others. He is known for his unique interiors that feature the use of natural timeless materials and the principles of design thinking. Michael and his Mission Loft team of 5 part-time staff host 20 to 30 events a month at their two San Francisco locations. There’s a very good chance you’ve seen one of Michael’s Mission Loft properties on your Instagram feed!
In this episode, Michael shares how he got started with building his interior design firm, his approach to designing environments, and his thoughts on creative entrepreneurship in the post-COVID world. This episode is a must-listen for anyone looking to understand how environments are tied to the experiences we seek to create.
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Are you loving this podcast? If so, then I would SO very much appreciate it if you could help our show grow by subscribing, rating, and reviewing the podcast! This will help The Experiential Table reach more people just like you, so we can all strive to create meaningful and memorable experiences.
HELPFUL LINKS:
- Connect with Michael Grova and Mission Loft on Instagram
- Take a look at our event for Health Warrior at one of Mission Loft’s venues
- Learn more about design thinking via Stanford’s D-School
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
What’s the first thing you think of when you hear the word “hospitality”? Luxury hotels? The restaurant right around the corner?
There's a good chance you haven’t thought of hospitality through the lens of corporate culinary experiences. But today’s episode will certainly change that. Our guest, Nuna Atadja, is a Hospitality Manager at Twitter's headquarters in San Francisco. She manages culinary programming, food services and events catering for Twitter’s 2500+ employees and clients.
As a true global citizen, Nuna spent most of her upbringing around the world including Ghana, Canada, the United States, and China. Through her experiences in luxury hotels, events catering, and food editing, she carries a passion for food, people, and engaging experiences.
In this episode, Nuna shares her valuable insights from the world of hospitality including the importance of empathy, community, and diversity. Without a doubt, there is so much overlap between the hospitality space and experiential marketing and I can’t wait for you to listen to Nuna’s unique perspective on experience.
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Want to support The Experiential Table? If you loved this episode, then help our show grow by subscribing, rating, and reviewing our podcast! This will help The Experiential Table reach more people just like you, so we can all strive to create meaningful and memorable experiences. Thank you so much!
HELPFUL LINKS:
- Connect with Nuna on Twitter
- Take a peek at Twitter’s hospitality programming: @bonappetweet
- Learn more about Code Tenderloin
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
I’m wrapping up our 3-part interview series with food business owners who are creating online experiences to grow their brand. Today, I am thrilled to chat with Kristina Cho, the blogger behind Eat Cho Food. Isn’t that the best blog name ever?
In this episode, Kristina shares her perspective on creating real connection, both online and offline. In just a few short years of building her blog, she has been able to successfully define her niche and foster an engaging audience not only on social media but also in her signature workshops. In fact, she had already ventured into the world of teaching in-person cooking classes before moving online due to COVID-19.
If you’re wanting to build a stronger brand presence, whether through offline or online experiences, then this episode will be RIGHT up your alley.
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Want to support The Experiential Table? If you are loving our episodes, then the best thing you can do is subscribe, rate, and review our podcast! This will help our show reach more people just like you, so we can all create experiences that are meaningful and memorable.
HELPFUL LINKS:
- Connect with Kristina on Eat Cho Food: Website + Instagram
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
This week, I’m continuing our series of interviews with talented food business owners who are taking their businesses online!
In this episode, I’m chatting with Lindsay Kinder, founder of FOOD LA LA. Lindsay and her team craft one-of-a-kind macaron-centric experiences for corporate clients including Facebook, Louis-Vuitton, Williams-Sonoma and more. Lindsay is one of the most creative and resourceful founders I know and I cannot wait for you to hear her story.
With COVID-19 pressing pause on offline events, Lindsay made the quick shift and brought her offline business online. Our conversation is filled with SO many entrepreneurial twists and turns, and nuggets of wisdom including Lindsay’s:
- Lessons learned through her journey building a creative events business
- Favorite marketing tips and strategies you can implement today
- Advice for fellow entrepreneurs looking to bring their experience-based business online
And guess what? Since the date of our recording, Lindsay has been up to even more exciting online business moves. She recently launched the FOOD LA LA COOKING CLUB, a subscription-based online cooking membership. Be sure to check it out here!
SUBSCRIBE & REVIEW:
Want to support The Experiential Table? If you are loving our episodes, then the best thing you can do is subscribe, rate, and review our podcast! This will help our show reach more people just like you, so we can all create experiences that are meaningful and memorable.
HELPFUL LINKS:
- Connect with Lindsay Kinder and FOOD LA LA: Website + Instagram
- Check out Lindsay’s recommended tools:
- Email marketing: Flodesk (save 50% for life if you use this link!)
- Live teaching platform: Crowdcast.io
- Graphic design: Canva
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
In last week’s episode, I shared my thoughts on the future of online experiences. From virtual cooking classes to even product launches, there are so many opportunities to connect with your audience online. And even when events come back to the physical world, I still think we’ll use online platforms in these new ways. There’s really no going back to business as usual.
This episode is the first of a 3-part series where I’ll be interviewing food business owners who have made the transition to online experiences, especially in the wake of COVID-19.
To kick things off, I’m so excited to be interviewing Hetal Vasavada of Milk & Cardamom. Hetal is a San Francisco-based cookbook author and blogger whose recipes have been featured in New York Times, Food52, and The Kitchn. Hetal’s cookbook, Milk & Cardamom, was named one of the best cookbooks of 2019 by the San Francisco Chronicle and The Washington Post.
From her impressive appearance on a well-known cooking reality show (!) to her recent online cooking class venture, Hetal’s journey is one that is inspiring, atypical, and oh-so-sweet.
In this episode, Hetal is sharing her practical tips on topics including how to:
- Define your niche (hint: it doesn’t happen overnight!)
- Grow your online following through Instagram
- Take the leap with teaching cooking classes online
Hetal’s classes have racked up stellar reviews as she truly knows how to connect and engage with her participants. I can’t wait for you to listen to this episode, so you can apply her tips to create incredible online experiences for your business.
SUBSCRIBE & REVIEW:
Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
HELPFUL LINKS:
- Connect with Hetal: Website + Instagram
- Sign up for one of Hetal’s classes
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
With COVID-19, the experiential marketing industry has been completely put on hold with projects cancelled, or at best, delayed indefinitely. Not to mention, in-store demos, in-person cooking classes and everything in between have vanished.
While experiential marketing typically focuses on offline experiences, times are changing. From virtual cooking classes to even product launches, things are now moving completely, 100% online.
Now we’re using Zoom, Instagram, and other platforms we’ve had at our fingertips in ways we’ve never seen before. And I believe this is JUST the beginning. Welcome to the world of online experiences!
Today, I’m excited to share my 3 Tips To Grow Your Brand Through Online Experiences. These are rooted in some of my trusted experiential marketing principles. That’s right, we’re bringing the offline magic online.
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Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe! And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and you can help bring this podcast to more listeners just like you!
HELPFUL LINKS:
- Download my FREE guide: 19 Creative Online Marketing Ideas to Stand Out and Serve
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
In this episode, we’re talking all about mobile tours that bring your brand to life on the road.
You might be thinking, wait a minute, what tours? Because at the time of recording this episode, the event marketing world is at a total standstill due to COVID-19.
But guess what? Now is exactly the right time to think about how your brand can show up big once events are happening again. I don’t know about you, but I cannot wait for that day.
When it comes to mobile tours, there’s no better person to talk to than our guest today, Brian Moore. Brian is the VP of Marketing and Business Development at Turnkey DOT, a nationwide event management and transportation company.
You’ll learn so many expert insights from Brian including :
- How to get started with a mobile food truck
- The biggest challenges of operating a mobile experiential tour
- The essential staff you need for a successful tour
This episode is one I wished I could have listened to when I started out in experiential marketing. There is so much opportunity for brands of all sizes to increase their reach through an experiential tour. Brian shares how you can make it happen even if your brand is just starting out and has a limited budget. You won’t want to miss this!
SUBSCRIBE & REVIEW:
Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
HELPFUL LINKS:
- Connect with Turnkey DOT: Website, Instagram, Facebook, LinkedIn
- See our Women’s March activation for Cora, produced with Turnkey DOT
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
If you're a brand owner then you know that your brand is your baby. And, chances are you've been the face of your brand at practically every demo and trade show…and maybe still are? If you're looking to scale your events team beyond yourself, this episode has your name ALL over it.
I am so excited to be chatting with our guest, Jessica Shields, founder of Health and Fitness Activations. Her Austin-based agency connects health and fitness-related brands with their target consumers through demos and events nationwide. Jessica boasts an impressive client roster including Perfect Bar, Kodiak Cakes, and more.
In this episode, Jessica is sharing her top tips to help you get the right people representing your brand at any event. She is incredibly passionate about this topic, so get your pen and paper ready. This episode is filled with a wealth of information that you can put into action for your brand right now.
SUBSCRIBE & REVIEW:
Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
EPISODE HIGHLIGHTS:
In this episode, Jessica shares so much valuable information including:
- How to find the right brand ambassadors for your activation
- Red flags to look out for when hiring
- The most effective way to train
- How to set measurable goals for your staff
HELPFUL LINKS:
- Connect with Health and Fitness Activations: Website, Instagram, Facebook, LinkedIn, Twitter
- Join The Experiential Table Facebook group
- Read our Episode Transcript
- Get to know Hidden Rhythm on Instagram
After a great first season, The Experiential Table is back with Season Two!
We're kicking things off with a line up filled with savvy food business owners, experiential experts, and more. This season was recorded during COVID-19, so we’ll also be diving into online experiences, and how you can engage your target consumer through digital channels.
SUBSCRIBE & REVIEW:
Are you subscribed to The Experiential Table? If you don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
HELPFUL LINKS:
- Join The Experiential Table Facebook group
- Get to know Hidden Rhythm on Instagram
The best experiential events engage ALL five senses, but more often than not, a few of these senses are neglected. Can you guess which ones?
Well, what if I told you that you might just be ignoring the most POWERFUL sense of them all?
Today we’re talking with neuroscientist Leigh Winters to learn all about the power of scent and why it just might be the most important sense for your experience.
Not only is Leigh a neuroscientist but she’s also a natural beauty expert, certified aromatherapist, and founder of her own line, Leigh Winters Beauty.
I’ve gotten to know Leigh through our events in San Francisco and actually worked with her on an aromatherapy meditation for a brand activation we designed and produced. Needless to say, Leigh knows her stuff and I couldn’t help but want to pick her brain about scent as it relates to experience.
Get ready for a little bit of science and a whole lot of inspiration to make your events more impactful and memorable through the use of scent.
Subscribe, Rate & Review:
Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
Episode Highlights:
- Our FREE guide: 10 Simple Ways to Maximize Event ROI [1:45]
- Getting to know Leigh Winters [2:49]
- The science behind scent [9:35]
- How scent impacts memories [16:48]
- Examples of brands utilizing scent [18:26]
- Recommended scents for different experiences [24:33]
- The future of scent marketing [31:50]
- The most important element of an experience (hint hint, it's not scent!) [41:00]
Helpful Links:
- Leigh Winters: Instagram, website
- Free guide: 10 Simple Ways to Maximize Event ROI
- Be Well with Brandless event
- The Experiential Table Facebook group
- Episode Transcript
- Hidden Rhythm on Instagram
Are you planning an event in the coming weeks for the holidays? Well if so, then you’re in luck! Because in today’s episode, I’m sharing 5 creative ideas to get your guests engaged especially during this festive time of year. These ideas are inspired by our past events we’ve produced for brands including Bob’s Red Mill, Simply Organic and more. They’re absolutely tried and tested!
But don’t think this episode is just about throwing a fun party. In fact, what I’m about to share with you are ideas based on experiential marketing principles that work, no matter the setting. It’s a fact that when people are creating, learning, or connecting, they are more likely to retain the experience (and your brand) in their long-term memory. As a brand marketer, this is THE Holy grail, so why settle for anything less?
Subscribe, Rate & Review:
If you loved this episode and don’t want to miss our next one, then be sure to subscribewherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:
- A special offer from Peerspace [1:40]
- Our go-to hosting idea for any time of year [3:15]
- Make it easy for your guests to feel good about themselves [7:22]
- Create an opportunity to learn from others [10:54]
- Help your guests disconnect to better connect [12:58]
- Our favorite Thanksgiving ice breaker [16:11]
Helpful Links:
- 10% off Peerspace (there’s no promo code — just book via the link)
- DIY cocktail skewer tutorial (an oldie but still a classic!)
- DIY wishbone tutorials: option 1, option 2
- Mix and match glassware
- Bob's Holiday Bakeshop event
- Phone bags
- The Experiential Table Facebook group
- Episode Transcript
- Hidden Rhythm on Instagram
Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.
Today's episode covers a topic I cannot wait to share with you: how to step up your presence at your next sampling event. If you're running a food brand and sampling at your local grocery store or maybe you're traveling to larger trade shows, then this episode is for you.
For those of you who aren't demoing your products or don't even have a product to sell yet, don't leave me just yet! What you'll learn in this episode will absolutely come in handy in the future. It'll change the way you think about sampling and how to showcase your brand in the physical world once you're ready. Get your pen and paper ready, because this show is filled with tactical tips to help you make the most of your sampling events!
How to Sample with Style Workshop:Join our LIVE 2-hour workshop taught by Cynthia on November 20th! You'll learn how to step up your sampling booth to attract the attention your brand deserves through these 3 key steps:
- Define your brand's Event Identity
- Source your Event Kit without spending a fortune
- Style an irresistible and engaging display table
A digital workbook will be included so you can get started with ease! You'll also get a BONUS 30-minute 1-on-1 coaching call with Cynthia to answer any follow-up questions after the workshop. For a one-time investment of $97, you'll have lifetime access to all of the above. Save your seat here - you won't want to miss this!
Subscribe, Rate & Review:
If you loved this episode and don’t want to miss our next one, then be sure to subscribewherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:
- Defining your brand's Event Identity [3:00]
- Client example: Bare Beachside Orchard [5:12]
- How to Sample with Style workshop [8:47]
- How to engage guests with a Signature Experience [11:14]
- The single most important piece of data you should collect [18:22]
Helpful Links:
- How to Sample with Style workshop
- Bare Snacks event recap
- Email collection / survey tools: Typeform, Google Surveys
- The Experiential Table Facebook group
- Episode Transcript
- Hidden Rhythm on Instagram
Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.
Have you ever dreamed of hosting a beautiful dinner for your brand? Are you curious about how you can step up your existing events with more thoughtful engagement?
If you answered yes to these questions, then you’re in luck. Because today’s guest on the podcast is the one and only, Kara Dykert.
Kara is the ultimate modern hostess, a true celebrator of bringing people together. She's mastered the intersection of food, community, and design through her dinner parties, workshops, and retreats. A variety of brands including Bare Snacks, Sorel, and Darling Magazine have clearly caught on, as they’ve hired her to do what she does best: set the table and facilitate connection. In this episode, Kara and I talk about her approach to using food as a medium for bringing people together and discuss tips for you to do the same.
Subscribe & Review:
Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, then be sure to subscribewherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:
- A special offer with Peerspace [1:45]
- About Kara's work [2:28]
- How Kara fosters connection at her events [11:50]
- Why we love the family-style dinner format [17:58]
- The rise of branded dinners [20:37]
- Kara's work with Sorel [23:26]
- The role of social media in intimate events [25:51]
- Kara's cheeseboard styling workshops [29:52]
Helpful Links:
- 10% off Peerspace (there’s no promo code — just book via the link)
- Find Kara online: Instagram, website, YouTube
- The Experiential Table Facebook group
- Episode Transcript
- Hidden Rhythm on Instagram
Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.
In Episode 2, we answered the question, "what is experiential marketing?" This week, we're going deeper and sharing three reasons why experiential marketing will work for YOUR brand.
This is one of those foundational episodes you definitely won’t want to miss. I teach this very same content in my paid, in-person workshops and always see light bulbs go off in my students' heads!
These three reasons will absolutely change the way you think about experiential marketing and why it's a powerful marketing channel for your business.
Are you wondering which trade shows to attend? Looking for a conference where you can sample your products? We've got you covered! Our team at Hidden Rhythm has created a FREE Food and Wellness Show List.
We've scoured the web to gather the top U.S. food and wellness trade shows, conferences, and festivals. The list can be viewed by month, quarter, location, and more. It'll stay up to date as more shows are added! Access the list for FREE here: Food & Wellness Show List.
**Subscribe & Review:
Are you subscribed to The Experiential Table? If you loved this episode and don’t want to miss our next one, thenbe sure to subscribe**wherever you listen to podcasts!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much!
Episode Highlights:
- Introducing our Food & Wellness Show List [1:45]
- Relationship as the new differentiator [3:24]
- Four traits that drive relationship [7:12]
- Two-way communication wins [10:07]
- The retention 'mountain' [12:54]
- Is experiential marketing generational? [20:03]
Helpful Links:
- Hidden Rhythm's FREE Food & Wellness Show List
- The Experiential Table Facebook group
- Delivering Happiness by Tony Hsieh, founder of Zappos
- Experiential Marketing by Kerry Smith & Dan Hanover
- Episode Transcript
- Hidden Rhythm on Instagram
Note: I may earn affiliate revenue should you purchase through the links provided. I only recommend products and services I absolutely believe in and use myself.
We’re diving into our FIRST full episode of The Experiential Table by answering one of the most popular questions I get asked: what is experiential marketing?In this episode, I share a few of my favorite definitions as well as some examples. Spoiler alert: you might already be doing some form of experiential marketing in your business!
I’m an open book and love sharing vendors, products, and other resources that help me run my business. One of my favorite sites is Peerspace — what I call the Airbnb for event venues. If you book using this link, you’ll get 10% off your first booking (up to $50 savings — that’s real money when you’re booking venues!)
Finally, I get PERSONAL. I share more about my story including a few fun facts about my childhood, the windy path I took to the world of experiential marketing (aka how I started my business) and why I’m totally here for it.
Episode Highlights:
- Experiential marketing defined [1:55]
- Examples of experiential marketing [3:00]
- Why I love using Peerspace [5:09]
- My family background [6:51]
- How I started Hidden Rhythm [9:16]
- Why I am here [14:10]
Helpful Links:
- The Experiential Table Facebook group
- 10% off Peerspace (there’s no promo code — just book via the link)
- Episode Transcript
- Hidden Rhythm on Instagram