Female Startup Club: Recent Episodes
Female Startup Club
Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com
This is Priscilla Hajiantoni for Female Startup Club.
Welcome back to the show, it’s Doone here -your host and hype girl of the Female Startup Club podcast! Holy Moly it’s been a hot second since we launched new episodes on account of the holiday season so we’re now officially back in action with our regular programming and I’m so excited about it! Today we’re learning from Priscilla Hajiantoni who is the founder of the cult beauty brand in Australia Bangn Body - chances are you’ve probably spotted the famous yellow tube in your feeds at one point or another.
Priscilla started her brand after going through her own painful journey with acne and feeling desperate for a solution that didn’t seem to exist - she decided to take her house deposit and go all in on building this business - and in 2 years grew it from just 32 sales on launch day to $8m in revenue. In this episode we’re diving into her blueprint with a specific spotlight on how she got herself stocked in Mecca and the advice she has for other beauty founders tuning in who want to see their brand on the shelves of Mecca too.
One quick thing before we get into it - if you’ve been hearing about our new tool for founders and future founders, Majic, now’s the time to join! We’ve packed it out with video masterclasses and workshops with some of the amazing guests you hear on the show. If you’re in need of guidance in building your brand or you want more cheerleaders and support on the day to day pop over to Majic.femalestartupclub.com and sign up.
This is Priscilla for Female Startup Club.
LINKS WE MENTION Bangn Body’s Website Priscilla’s Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Desiree Verdejo for Female Startup Club.
If you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7, 8, and 9-figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Desiree Verdejo, the founder of Hyper. After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to use grants to access capital…
Desiree's key piece of advice when it comes to the funding piece of the business is to be really thoughtful about when you fundraise, how you fundraise, and why you're doing it. There are so many different types of capital available right now and each will have entirely different consequences for you and your business.
And on that note! Remember that you can access our doc for every grant that’s currently live around the world for female founders. You can get the list at femalestartupclub.com/grants.
Let’s jump into today’s episode, this is Desiree for Female Startup Club.
LINKS WE MENTION: Hyper Skin's Instagram Desiree's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Desiree Verdejo for Female Startup Club.
If you’re new here! Hi! I’m Doone, your host and Hype girl in business. Every week we learn from 7, 8, and 9-figure female founders to understand their blueprint in business when it comes to money, marketing and mistakes. Women like Desiree Verdejo, the founder of Hyper. After leaving her career as an attorney, Desiree left the 9-5 to create the Sephora for Black Women which eventually led her to creating Hyper. We’re chatting through a bunch of insightful learnings from this business; like the power of PR and how to use grants to access capital…
Desiree's key piece of advice when it comes to the funding piece of the business is to be really thoughtful about when you fundraise, how you fundraise, and why you're doing it. There are so many different types of capital available right now and each will have entirely different consequences for you and your business.
And on that note! Remember that you can access our doc for every grant that’s currently live around the world for female founders. You can get the list at femalestartupclub.com/grants.
Let’s jump into today’s episode, this is Desiree for Female Startup Club.
LINKS WE MENTION: Hyper Skin's Instagram Desiree's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Erin Deering for Female Startup Club
Hi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today.
Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.
I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023.
And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.
LINKS WE MENTION: Erin Deering Instagram Erin Deering Website The Lean Startup Book The Mentor Podcast Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Erin Deering for Female Startup Club
Hi, it’s Doone here - your host and hype girl - if you’re new here: welcome to the Female Startup Club podcast - where we interview some of the world’s most successful founders in business. We chat with entrepreneurs - who happen to be women - about all things money, marketing and mistakes - and dive deep into the blueprint that got them to where they are today.
Today we’re chatting with Erin Deering who is the founder of a cult swimwear brand you probably recognise, called Triangl. It’s one of those stories that has so many highs - it gained instant cult status within it’s first year of business, it was all over our feeds, it grew to a $200m valuation and from the outside - everything looked amazing. But on the flip side, Erin wasn’t living her best life and she was struggling. In this episode she shares the story of her highs but also of the lows and what it took to exit the business and follow her instincts. It’s rare to hear founders go so deep into the lows and this is one of those episodes we can all learn a lot from so I hope you love it as much as I did.
I particularly love diving into Erin's approach to influencer marketing right back in the early days of building Triangl, all with gifting making up the entirety of their marketing budget. The idea is that your product is still the hero, but this marketing strategy put trust into your new brand. That's the key point there, build trust. When you apply that logic with your marketing strategy, building trust with them instead of getting sales, it will shift who you target and who you reach out to. That logic is still applicable in 2023.
And if you want even more content from us, we send out an email every Monday that features strategies you can implement into your business, job opportunities at female founded startups, all the best news about women-led startups and women in business as well as new grants and other fun stuff that’s worth knowing. It’s totally free and you can subscribe at femalestartupclub.com.
LINKS WE MENTION: Erin Deering Instagram Erin Deering Website The Lean Startup Book The Mentor Podcast Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Jaclyn Johnson for Female Startup Club.
Yoohoo. It’s Doone here, your host and hype girl, welcome back to the female startup club podcast! We’re just days away from the launch of Majic so if you’ve been hearing me talk about this pop your name on the waitlist for when we launch next week at femalestartupclub.com/waitlist and if you have no idea what I’m talking about scroll back a few weeks and find the episode on all things Majic so I can introduce you properly.
On the show today we are learning from Jaclyn Johnson who you might recognise as the founder of Create & Cultivate but is here to talk about her latest venture; New Money Ventures in addition to her first incubated brand; Maie Wines.
New Money Ventures is a venture capital fund with a mission to launch, build and scale early-stage, women-led startups. And this is so interesting because she steps us through how she invests in different founders, what the red flags are when founders are trying to raise VC money, the industries that are piping hot right now, how her fund works and a few tips to get you better at pitching your biz! There are so many gems in here, if you’ve got plans to raise this is a MUST LISTEN.
If you learn something in this episode please do share it with someone who will benefit from hearing Jaclyn’s advice or shout about it on social media - we love It when you do that!
Let’s dive right in, this is Jaclyn for Female Startup Club
LINKS WE MENTION: Jaclyn's Instagram New Money Ventures' Instagram Create & Cultivate's Instagram Work Party's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Jaclyn Johnson for Female Startup Club.
Yoohoo. It’s Doone here, your host and hype girl, welcome back to the female startup club podcast! We’re just days away from the launch of Majic so if you’ve been hearing me talk about this pop your name on the waitlist for when we launch next week at femalestartupclub.com/waitlist and if you have no idea what I’m talking about scroll back a few weeks and find the episode on all things Majic so I can introduce you properly.
On the show today we are learning from Jaclyn Johnson who you might recognise as the founder of Create & Cultivate but is here to talk about her latest venture; New Money Ventures in addition to her first incubated brand; Maie Wines.
New Money Ventures is a venture capital fund with a mission to launch, build and scale early-stage, women-led startups. And this is so interesting because she steps us through how she invests in different founders, what the red flags are when founders are trying to raise VC money, the industries that are piping hot right now, how her fund works and a few tips to get you better at pitching your biz! There are so many gems in here, if you’ve got plans to raise this is a MUST LISTEN.
If you learn something in this episode please do share it with someone who will benefit from hearing Jaclyn’s advice or shout about it on social media - we love It when you do that!
Let’s dive right in, this is Jaclyn for Female Startup Club
LINKS WE MENTION: Jaclyn's Instagram New Money Ventures' Instagram Create & Cultivate's Instagram Work Party's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Babba Rivera for Female Startup Club
On today’s episode we’re learning from Babba Rivera, the Latina founder behind Ceremonia, which is a clean hair care brand rooted in her heritage, inspired by the rituals she grew up with. And we’re talking through all the things! From Babba’s upbringing in a small tiny part of Sweden to big shiny startup life in New York City and the drive she got from her childhood and heritage to start this brand and have representation in the Latinax community for the next generation of founders. And Babba also shares some crazy stories like how she launched her brand from the nicu - and what can go terribly terribly wrong if you don’t have the right accountant. And trust me - that is not one to skip over it’s right at the very end of the show.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Babba for Female Startup Club
LINKS WE MENTION: Babba's Instagram Ceremonia's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Babba Rivera for Female Startup Club
On today’s episode we’re learning from Babba Rivera, the Latina founder behind Ceremonia, which is a clean hair care brand rooted in her heritage, inspired by the rituals she grew up with. And we’re talking through all the things! From Babba’s upbringing in a small tiny part of Sweden to big shiny startup life in New York City and the drive she got from her childhood and heritage to start this brand and have representation in the Latinax community for the next generation of founders. And Babba also shares some crazy stories like how she launched her brand from the nicu - and what can go terribly terribly wrong if you don’t have the right accountant. And trust me - that is not one to skip over it’s right at the very end of the show.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Babba for Female Startup Club
LINKS WE MENTION: Babba's Instagram Ceremonia's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.
Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.
This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.
You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.
This is Daniella for Female Startup Club
LINKS WE MENTION: Daniella's Instagram Wondermind's Instagram Daniella's TikTok Wondermind's TikTok Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hello and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re learning from Daniella Pierson, the 27 year old Latina co-founder of Wondermind.
Daniella started her first company, The Newsette, as a sophomore in college, and despite not having any VC funding, seven years later The Newsette closed 2021 with $40M in sales and 8-figures of profit with a valuation of over $200 million. But that’s not all… she’s also the founder of the newly launched mental fitness startup Wondermind, that she launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. She is the World’s Youngest Wealthiest Self-Made BIPOC Woman.
This is seriously seriously an incredible episode. Daniella is very open about having ADHD, OCD, and Depression, and is passionate about showing the world that you can achieve success at any age, even without millions of VC dollars, while struggling with learning disabilities and mental health disorders.
You are going to love this really down to earth chat about building a startup and the high highs that come with the lowest of the lows. If you love this episode please do share it with someone that would benefit from hearing Daniella’s truly inspiring story.
This is Daniella for Female Startup Club
LINKS WE MENTION: Daniella's Instagram Wondermind's Instagram Daniella's TikTok Wondermind's TikTok Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.
What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journey.
I love the part of this episode where we dive into the future of media. All these traditional media companies are not necessarily going to disappear ofcourse, but the way consumers engage with the media will change. People these days would rather receive news and updates from a trusted voice and personality than they would tuning into their nightly news. Understand how are creators influence the media space and how are creators the future of the media space.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Ellen for Female Startup Club
LINKS WE MENTION: Cubicle to CEO's Website Ellen's Instagram Cubicle to CEO's YouTube Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.
What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journey.
I love the part of this episode where we dive into the future of media. All these traditional media companies are not necessarily going to disappear ofcourse, but the way consumers engage with the media will change. People these days would rather receive news and updates from a trusted voice and personality than they would tuning into their nightly news. Understand how are creators influence the media space and how are creators the future of the media space.
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us! Let’s get into it, this is Ellen for Female Startup Club
LINKS WE MENTION: Cubicle to CEO's Website Ellen's Instagram Cubicle to CEO's YouTube Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Geo Moriarty for Female Startup Club
Today we’re learning from Geo Moriarty who is one of the co-founders behind my absolute GO-TO favourite fashion label CinCin. If you can imagine the vibe of FSC but in fashion label form, I mean this is it. It’s bold. It’s bright. It’s super cool. It’s giving maximalist OTT everything - and all the things I love. Right down to their hot pink couch in their retail store.
Geo and I go back circa 15 years and watching her build this business from the ground up into a multi 7 figure empire has been nothing short of bloody amazing to say the least. And if you’re in fashion I think you’re gonna love this episode. Seriously. We’re talking through the manufacturing and printing piece, even down to the nitty gritty of why you should or should not use silk. Lol. We talk about how to fund a fashion business and why it’s so tricky. We talk about retail, we talk about wholesale, the marketing piece. There’s literally so much gold packed into this episode. You are gonna love it!
Let’s get into it, this is Geo for Female Startup Club
LINKS WE MENTION:
CinCin's Instagram CinCin's Website Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Geo Moriarty for Female Startup Club
Today we’re learning from Geo Moriarty who is one of the co-founders behind my absolute GO-TO favourite fashion label CinCin. If you can imagine the vibe of FSC but in fashion label form, I mean this is it. It’s bold. It’s bright. It’s super cool. It’s giving maximalist OTT everything - and all the things I love. Right down to their hot pink couch in their retail store.
Geo and I go back circa 15 years and watching her build this business from the ground up into a multi 7 figure empire has been nothing short of bloody amazing to say the least. And if you’re in fashion I think you’re gonna love this episode. Seriously. We’re talking through the manufacturing and printing piece, even down to the nitty gritty of why you should or should not use silk. Lol. We talk about how to fund a fashion business and why it’s so tricky. We talk about retail, we talk about wholesale, the marketing piece. There’s literally so much gold packed into this episode. You are gonna love it!
Let’s get into it, this is Geo for Female Startup Club
LINKS WE MENTION:
CinCin's Instagram CinCin's Website Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
HYPE GIRLS MEETUP! Just a quick message to say that I’m going to be in London a couple of weeks and I’d love to meet you in person. I’m hosting an intimate - slash cute - coffee meetup on the 11th of August for 20 of our London Hype Girls! it’ll be first in best dressed so if you wanna come you just need to drop me an email with your name and what you’re up to to hello@femalestartupclub.com and I’ll share the details with you there. I would love to meet you in person while I’m back in one of my favourite cities!
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey guys, it’s Doone here - your host and hype girl!
By the time you hear this episode, I’ll be somewhere back in Europe and the UK spending time with friends and family and doing all our favorite things on this side of the world. But today, you’re going to be hearing from Ami Bateman again. You might remember that we’ve had her on the show twice recently to talk and do a deep dive into her Equity crowdfunding campaign - which I can proudly say I invested in. I’d highly recommend going back to part 1 and part 2 if you‘re not caught up on those episodes yet because they really do sit in chronological order. This episode is absolutely brilliant I just love Ami so much for her candid insights and really breaking down everything from the line item marketing spend to make a campaign like this successful. And if you love this series, let me know! I’m curious if I should do more of these multi-part series to get into the nitty-gritty of how something works.
Something we’ve demonstrated through these three sessions is that this is a very big undertaking, but it’s a super rewarding one. This ability to allow your community and customers to own part of your company has got to be a really big part of your philosophy. Start with why you're doing this: your purpose and intent that’s really ethical. For Ami, this crowdfunding has led to the opportunity to help women build wealth, rather than just lining the pockets of a very few whose values aren’t aligned. Obviously, I love that.
Remember the girl code! Share the love.
This is Ami for Female Startup Club.
Pleasant State's Instagram Ami's LinkedIn Birchal Website Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Julie Stevanja for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! Love this for you. And me. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Wrapd, Julie Stevanja (formerly known as Her Black Book). Julie and her twin sister Sali have been building businesses for women sine 2012 back when they first launched Stylerunner and now they’re back at it again taking the lessons they learnt with that business to build Wrapd. It’s a premium app for shoppers to discover deals and brands.
In this episode we’re talking through the learnings from Stylerunner and the difference between building a brand that’s ecommerce focused vs a tech company, and how that fits into the world of VC a well as a bunch of interesting gems when it comes to the playbook of launching an app.
A quick note on housekeeping. If you love this episode please take a tiny action and share this episode with a friend, post it on social media or leave us a review - and if you want to feature on the show send us a voicemail on Instagram DMs with your question or topic - I’m loving the ones we’ve had come through already!
Let’s get into today’s episode, this is Julie for Female Startup Club.
LINKS WE MENTION: Julie's Instagram Wrapd's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Julie Stevanja for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! Love this for you. And me. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Wrapd, Julie Stevanja (formerly known as Her Black Book). Julie and her twin sister Sali have been building businesses for women sine 2012 back when they first launched Stylerunner and now they’re back at it again taking the lessons they learnt with that business to build Wrapd. It’s a premium app for shoppers to discover deals and brands.
In this episode we’re talking through the learnings from Stylerunner and the difference between building a brand that’s ecommerce focused vs a tech company, and how that fits into the world of VC a well as a bunch of interesting gems when it comes to the playbook of launching an app.
A quick note on housekeeping. If you love this episode please take a tiny action and share this episode with a friend, post it on social media or leave us a review - and if you want to feature on the show send us a voicemail on Instagram DMs with your question or topic - I’m loving the ones we’ve had come through already!
Let’s get into today’s episode, this is Julie for Female Startup Club.
LINKS WE MENTION: Julie's Instagram Wrapd's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to our new community lead content series where we answers all your burning questions about business, life and money. Anyone can get involved by sending us a voicemail in the DMs on Instagram @femalestartupclub; whether you're a founder, entrepreneur, small business owner or working in the 9-5. Let's chat!
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Doone for Female Startup Club
Hey! Welcome back to the Female Startup Club podcast.
I just wanted to drop in here and give you a heads up that today’s episode is a little different, and for the first time ever, you’ll be hearing a guy on the show. This is actually an episode I did a couple of weeks back on the My Millenial Podcast with Glen James and I had SO much fun in this episode that I really wanted to share it with you.
We go into detail about my story and a bit about my background, what I’m really excited about at the moment, and talking about startups and investment in general. If you love this episode, please let me know! I’m thinking that maybe I might do more of these. So let me know, and slide into my DM’s. I hop you enjoy it.
Before we jump into this - I’d love for you to be involved in my new solo episodes. All you need to do is send through a voicenote in the DMS either to female startup club on IG (or my personal account). It can be a specific question you have about business or life or a personal question, something you want to know or learn more about. We’re keeping it broad so we can mix it up! It’s part of a new content series where we will play your recording (so whatever you send in the recording will play on the show) and chat through that topic or question. And I’m so excited for this! See you in the DMs.
Ok, now let’s jump into today’s episode!
LINKS WE MENTION: Doone's Instagram My Millenial Money Podcast Glen James LinkedIn Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to our new community lead content series where we answers all your burning questions about business, life and money. Anyone can get involved by sending us a voicemail in the DMs on Instagram @femalestartupclub; whether you're a founder, entrepreneur, small business owner or working in the 9-5. Let's chat!
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Today I’m excited to share with you the launch of my coaching and consulting services.
If you’re a female founder and you need guidance and support with your marketing and sales.
Let’s do it. Or maybe you’re a business owner wanting to level up a star player in your team - yep, let’s do that too. Or maybe you’re in a corporate company and looking for someone to consult and execute on an out of the box campaign. (I’m damn good at this!).Learn more at femalestartupclub.com/coaching
LINKS WE MENTION: Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Natalia Bojanic for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! I’m so happy you found us. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Form Nutrition, a B Corp-certified plant-based nutrition company, created from the simple belief that we become the greatest version of ourselves while making a positive impact in the lives of others. Launched in 2017 in the United Kingdom, Form Nutrition was born when Co-Founders Natalia Bojanic and Damian Soong started rethinking their habits and the effects diet has on health and the climate. Form’s 100% plant-based protein powders and responsibly-sourced nootropics are backed by science and were designed with optimal performance in mind. From performance and muscle growth, to improving sleep and cognitive support, Form’s unique suite of plant-based products are impact-driven to support overall health and wellness, and empower individuals to meet their unique goals.
We’re talking through so many different things today like the practice of building a meditation habit with a very practical tip to getting started if you’re someone like me who is so on again and off again with meditation. Something else I reallyy love about this episode is when we touch on when to quit and why that shouldn’t be seen as a failure. I do this constantly in my life and it’s such a powerful way to move towards your strengths and superpowers, and away from the things that drain you. And finally we talk through some simple marketing strategies and mindsets that everyone could implement into their business tomorrow.
Before we jump in a quick reminder on the girl code - you know we love it! And we’re still doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! We’re going to batch record a bunch of the best ones we get in - and we’ve had some real crackers so far - just voice note us a DM on Female Startup Cub’s Instagram and you’ll be featured on the show in the coming weeks.
Let’s get into today’s episode, this is Natalia for Female Startup Club.
LINKS WE MENTION: Form Nutrition's Instagram Natalia's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Natalia Bojanic for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! I’m so happy you found us. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Form Nutrition, a B Corp-certified plant-based nutrition company, created from the simple belief that we become the greatest version of ourselves while making a positive impact in the lives of others. Launched in 2017 in the United Kingdom, Form Nutrition was born when Co-Founders Natalia Bojanic and Damian Soong started rethinking their habits and the effects diet has on health and the climate. Form’s 100% plant-based protein powders and responsibly-sourced nootropics are backed by science and were designed with optimal performance in mind. From performance and muscle growth, to improving sleep and cognitive support, Form’s unique suite of plant-based products are impact-driven to support overall health and wellness, and empower individuals to meet their unique goals.
We’re talking through so many different things today like the practice of building a meditation habit with a very practical tip to getting started if you’re someone like me who is so on again and off again with meditation. Something else I reallyy love about this episode is when we touch on when to quit and why that shouldn’t be seen as a failure. I do this constantly in my life and it’s such a powerful way to move towards your strengths and superpowers, and away from the things that drain you. And finally we talk through some simple marketing strategies and mindsets that everyone could implement into their business tomorrow.
Before we jump in a quick reminder on the girl code - you know we love it! And we’re still doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! We’re going to batch record a bunch of the best ones we get in - and we’ve had some real crackers so far - just voice note us a DM on Female Startup Cub’s Instagram and you’ll be featured on the show in the coming weeks.
Let’s get into today’s episode, this is Natalia for Female Startup Club.
LINKS WE MENTION: Form Nutrition's Instagram Natalia's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Laura Henshaw for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! I’m so happy you found us. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Kic - which you might have previously known as Keep It Cleaner, which was founded by Laura Henshaw and Steph Claire Smith (now Miller).
Today we’re chatting with Laura who is the CEO of the Kic App and we’re really diving into her mission to help others embrace self-acceptance and make sustainable changes towards a healthier, happier lifestyle. The Kic app is like your best friend in health and wellness, literally in your pocket. It helps you with easy yummy soul nourishing food recipes and workout programs you can literally do from home.
I really loved this episode because Laura talks us through her journey from turning her experience in a toxic industry into a life changing, high impact company that helps women positively every single day. We talk through how she manages running a business as the CEO with her life outside of work - a battle we all seem to face, the real costs of developing an app and her tips for getting started if you have an idea.
Before we jump in a quick reminder on the girl code - if you get something out of this episode please share it, review us, send us to a friend - it all seriously helps and the compound effect is huge. You know I love the compound effect. And I have been feeling so loved after reading all the beautiful reviews you’ve been leaving on the show. Oh! And we’re still doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! We’re going to batch record a bunch of the best ones we get in - and we’ve had some real crackers so far - just voice note us a DM on Female Startup Cub’s Instagram and you’ll be featured on the show in the coming weeks.
Let’s get into today’s episode, this is Laura for Female Startup Club.
LINKS WE MENTION: Kic's Instagram Laura's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Laura Henshaw for Female Startup Club
Hello and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - hi! I’m so happy you found us. Every week we’re learning from some of the world’s most brilliant minds in business. Like the co-founder of Kic - which you might have previously known as Keep It Cleaner, which was founded by Laura Henshaw and Steph Claire Smith (now Miller).
Today we’re chatting with Laura who is the CEO of the Kic App and we’re really diving into her mission to help others embrace self-acceptance and make sustainable changes towards a healthier, happier lifestyle. The KIC app is like your best friend in health and wellness, literally in your pocket. It helps you with easy yummy soul nourishing food recipes and workout programs you can literally do from home.
I really loved this episode because Laura talks us through her journey from turning her experience in a toxic industry into a life changing, high impact company that helps women positively every single day. We talk through how she manages running a business as the CEO with her life outside of work - a battle we all seem to face, the real costs of developing an app and her tips for getting started if you have an idea.
Before we jump in a quick reminder on the girl code - if you get something out of this episode please share it, review us, send us to a friend - it all seriously helps and the compound effect is huge. You know I love the compound effect. And I have been feeling so loved after reading all the beautiful reviews you’ve been leaving on the show. Oh! And we’re still doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! We’re going to batch record a bunch of the best ones we get in - and we’ve had some real crackers so far - just voice note us a DM on Female Startup Cub’s Instagram and you’ll be featured on the show in the coming weeks.
Let’s get into today’s episode, this is Laura for Female Startup Club.
LINKS WE MENTION: Kic's Instagram Laura's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Doone for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Thank you for tuning into my mini solo episode this week, where we chat all about the things I’m doing right now for my mental health.
Before we jump into this - I’d love for you to be involved in my new solo episodes. All you need to do is send through a voicenote in the DMS either to female startup club on IG (or my personal account). It can be a specific question you have about business or life or a personal question, something you want to know or learn more about. We’re keeping it broad so we can mix it up! It’s part of a new content series where we will play your recording (so whatever you send in the recording will play on the show) and chat through that topic or question. And I’m so excited for this! See you in the DMs.
Let’s get into the episode. Chatting to Wonderwind co-founder Daniella Pierson on the show at the end of last year reminded me just how much of a shared experience this all really is. And why it’s important to talk about it so we feel less alone. If you didn’t hear her episode, def go back and listen to it - Wondermind is a mental fitness startup that Daniella launched with her co-founders Selena Gomez and Mandy Teefey after a powerful conversation around their mental health struggles. And my conversation with her was really powerful. Daniella shared deeply about having ADHD, OCD, and Depression, and her vulnerability really lit a spark in me.
When you read through Wondermind content, it points out that self-care refers to the things we turn to when we’re in desperate need of a mental health pick-me-up. The thing is, relying on it to put out fires after they’ve already started is not the best way to stay on top of life’s stresses. Self-care can and should be a tool you use to set yourself up for success every single day, not just an emergency switch you pull during crisis mode. And because I’ve been going through the motions of getting my mental health in a place of priority, this might be just the right time to talk about the things that I’m doing for my mental health in the hopes that if you’re experiencing any of these feelings, it helps you too.
Today I’m sharing 5 of the things that I’m doing right now to give my mind that little pick-me-up. And remember, maybe you’re in a really great place right now - and that’s a great place to be making sure you’re building habits that support your mental health ongoing. There’s no time like the present when it comes to getting up close and personal with mental health tools. You’ll thank yourself later.
Ok, now let’s jump into today’s episode!
LINKS WE MENTION: Doone's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Jane Lu for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane’s story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just was’t an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories!
Before we jump in a quick reminder on the girl codeeee - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s instagram - I’m so excited about this one!
Let’s get into today’s episode, this is Jane for Female Startup Club.
LINKS WE MENTION: Showpo's Instagram The Lazy CEO Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Jane Lu for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like Jane Lu, the founder of Showpo. Jane’s story is so inspiring and full of ups and downs and what really stood out to me was her sheer determination to succeed and the absolute resilience to keep going no matter what because failure just was’t an option. I came off this episode feeling so inspired and I know you will too. Jane is the queen of building a business while having some serious fun along the way and she shares so many gems to building her biz to $100m in revenue in this episode! Stick around to the end where she shares some of her crazy stories!
Before we jump in a quick reminder on the girl codeeee - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s instagram - I’m so excited about this one!
Let’s get into today’s episode, this is Jane for Female Startup Club.
LINKS WE MENTION: Showpo's Instagram The Lazy CEO Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of Ritual, a leading personal health company in the US founded by Kat Schneider. Since launching her supplements biz Kat has gone from working in the VC world to building a business that brings a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Kat took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceably. Now it’s one of the most trusted brands in the category and has more than a million customers. LOVE this episode. So many insights.
Before we jump in a quick reminder on the girl code - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s Instagram - I’m so excited about this one!
Let’s get into today’s episode, this is Kat for Female Startup Club.
LINKS WE MENTION: Ritual's Instagram Katerina's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - welcome welcome welcome. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of Ritual, a leading personal health company in the US founded by Kat Schneider. Since launching her supplements biz Kat has gone from working in the VC world to building a business that brings a new level of transparency to the health and wellness industry. While pregnant and in search of a prenatal she could trust, Kat took matters into her own hands and pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceably. Now it’s one of the most trusted brands in the category and has more than a million customers. LOVE this episode. So many insights.
Before we jump in a quick reminder on the girl code - you know we love it! And I’m doing a call out for our loyal listeners to be involved in our new content series where you DM me a voice note or a question about anything across business, life, or relationships to feature on the show! You can send it to me personally on Instagram or through Female Startup Club’s Instagram - I’m so excited about this one!
Let’s get into today’s episode, this is Kat for Female Startup Club.
LINKS WE MENTION: Ritual's Instagram Katerina's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Sandy Ronalds for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.
Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of an insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know. Let’s get into today’s episode, this is Sandy for Female Startup Club.
LINKS WE MENTION: Sandy's Instagram NAT'V Basics' Instagram Darling, shine! Podcast OzHarvest Website SurveyMonkey Website Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Sandy Ronalds for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant minds in business. Like the founder of NAT’V Basics, Sandy Ronalds. Sandy launched her biz in 2019 and in the last year alone sold 600,000 units from a few simple strategies. This story speaks to the power of spotting a clear gap in the market, proving out the concept, and going for it.
Before we jump into today’s episode I want to quickly mention the Girl Code that we introduced a few episodes back! The gist is that it’s a very loose and casual deal where if you love what we’re doing over here and we bring you some value or a smile or a gem of an insight, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know. Let’s get into today’s episode, this is Sandy for Female Startup Club.
LINKS WE MENTION: Sandy's Instagram NAT'V Basics' Instagram Darling, shine! Podcast OzHarvest Website SurveyMonkey Website Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
Hiiii and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week we’re learning from some of the world’s most brilliant founders in business - that happen to be women. Like Ami Bateman. If you follow the show you’ll remember her episode from a few weeks back where she shared her journey in building Pleasant State and is taking us on the ride of her Equity Crowdfunding Campaign that’s currently live. This episode is your update to how she’s doing, what’s been great and what’s been not so great. So buckle up! There’s lots in here to unpack..
Before we jump into today’s episode - shout out to the Girl Code - if you love what we’re doing over here and we bring you some value or even just a quick smile, we’re asking you to honour the girl code and take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a juicy 5 star review, or sharing this episode on social media, shouting loudly about us to your friends.All these tiny actions make a big difference and keeps the show going. To everyone doing this - I see you - I appreciate you - I’m so grateful to have you as my hype girl.
Let’s get into today’s episode, this is Ami for Female Startup Club.
Pleasant State's Instagram Ami's LinkedIn Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Dr Clara Hurst for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening into this episode - we have an amazing entrepreneur joining us, Dr Clara Hurst, who’s coming on to share the founding story of The Secret Skincare. We’re covering how she accidentally stumbled across a huge opportunity in the Australian market, why it’s rapidly growing across the country and Internationally and some great insight into why they’ve had such success - and we’ve also got some real gems sprinkled in about like R&D tax credits and grants, and a tip on how to make sure you’ve got the best product on the market.
I’m just quickly going to mention the Girl code! If you missed it in our last few episodes I’m bringing in a very casual code that if you love our episodes and you learn something or you feel inspired or you get a smile across your face from hearing these stories, you take a tiny action that helps us in return. Something as small as a podcast review, or a share on social media or sending the episode to a friend. All these tiny actions are so critical to indie podcasters like me because it’s bloody tough out here and I need my hype girls to keep the wheels moving. To everyone who already does this - I see you and appreciate you more than you could possibly know.
Let’s get into today’s episode, this is Dr Clara Hurst for Female Startup Club.
LINKS WE MENTION: The Secret Skincare's Instagram Dr Clara Hurst's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Dr Clara Hurst for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’re a small business owner or an entrepreneur listening into this episode - we have an amazing entrepreneur joining us, Dr Clara Hurst, who’s coming on to share the founding story of The Secret Skincare. We’re covering how she accidentally stumbled across a huge opportunity in the Australian market, why it’s rapidly growing across the country and Internationally and some great insight into why they’ve had such success - and we’ve also got some real gems sprinkled in about like R&D tax credits and grants, and a tip on how to make sure you’ve got the best product on the market.
I’m just quickly going to mention the Girl code! If you missed it in our last few episodes I’m bringing in a very casual code that if you love our episodes and you learn something or you feel inspired or you get a smile across your face from hearing these stories, you take a tiny action that helps us in return. Something as small as a podcast review, or a share on social media or sending the episode to a friend. All these tiny actions are so critical to indie podcasters like me because it’s bloody tough out here and I need my hype girls to keep the wheels moving. To everyone who already does this - I see you and appreciate you more than you could possibly know.
Let’s get into today’s episode, this is Dr Clara Hurst for Female Startup Club.
LINKS WE MENTION: The Secret Skincare's Instagram Dr Clara Hurst's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Aja Horsley for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.
Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.
Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.
Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.
LINKS WE MENTION: Drizzle Honey's Instagram Aja's LinkedIn Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Aja Horsley for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.
Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.
Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.
Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.
LINKS WE MENTION: Drizzle Honey's Instagram Aja's LinkedIn Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
This is Jenny Goodman for Female Startup Club
Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week w’re learning from some of the world’s most brilliant minds in business. Like Jenny Goodman, the co-founder of Tilit NYC, the fashion forward workwear brand for the culinary and hospitality industry.
In this episode we’re chatting through the last decade of learnings, why this brand has become a cult favourite in its industry and plenty of gems you can take into your own business.
But before we jump into today’s episode I want to quickly mention the Girl Code that we introduced in our last episode! The general gist is that it’s a very loose and casual deal where if you love Female Startup Club and what we’re doing over here, you take a tiny action every time you listen to one of our episodes. Whether that’s by leaving us a review, or sharing this episode on social media - basically anything that helps us reach more ears and keep growing. It’s a weird time right now and I’m in need of my hype girls. And to everyone who already does this - I appreciate you more than you know.
Let’s get into today’s episode, this is Jenny for Female Startup Club.
LINKS WE MENTION: Jenny's Instagram Tilit NYC's Instagram Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com Join our tool and private community for small business owners, Majic [formerly known as Hype Club] Female Startup Club's Instagram Doone's Instagram Doone's TikTok Say hello to Doone: hello@femalestartupclub.com
Welcome back to the show, it’s Doone here - your host and hype girl.
If you’re new here - I am so happy to have you joining us - in these incredibly inspiring episodes we meet successful founders - who happen to be women - to deep dive into their story of building a business. We love to dig into things like money and marketing and the challenges we face in the hopes that by sharing the blueprint it’ll help others in the journey. In today’s episode we’re learning from Diana Jarrar, founder of Magic Dates.
Diana is a former Syrian and Palistinian refugee who immigrated to North America to find a new path for herself, and launched her business in 2018. Magic Dates celebrates the cultural heritage and rich history of the Middle East, while reclaiming the date as a symbol of cultural connection.
Rooted in Middle Eastern culture and tradition, Magic Dates offers indulgent and nourishing snack bites made with real dates and nutrient-dense, whole ingredients and no added sugars or sugar alcohols. Magic Dates is the perfect bridge between healthy and indulgent, with delectable flavors and good-for-you ingredients including naturally derived polyphenols.
And we’re covering so many good things:
Proving out your product and idea with real customer feedback
The importance of bringing Middle Eastern culture to the western world
A crazzyyy mistake that cost her $50k
Getting rejected from Sharktank 4 times and
The importance of relationships in business
If you learn something in this episode or you love it please do shout about it from the rooftops and send it to someone else who would benefit from hearing it.
And if you want more of all things Female Startup Club, we send out a juicy newsletter every Monday with industry news, job opportunities at the world’s coolest starts led by women and a bunch of tactical insights that can help you if you’re building a biz or dreaming about building a biz.
LINKS WE MENTION:
Magic Dates Website
Magic Dates Instagram
Magic Dates promo code is FSCMAGIC20 for 20% off any order!
The copacker platform is Partner Slate.
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the show, it’s Doone here - your host and hype girl.
If you’re new here - I am so happy to have you joining us - in these incredibly inspiring episodes we meet successful founders - who happen to be women - to deep dive into their story of building a business. We love to dig into things like money and marketing and the challenges we face in the hopes that by sharing the blueprint it’ll help others in the journey. In today’s episode we’re learning from Diana Jarrar, founder of Magic Dates.
Diana is a former Syrian and Palistinian refugee who immigrated to North America to find a new path for herself, and launched her business in 2018. Magic Dates celebrates the cultural heritage and rich history of the Middle East, while reclaiming the date as a symbol of cultural connection.
Rooted in Middle Eastern culture and tradition, Magic Dates offers indulgent and nourishing snack bites made with real dates and nutrient-dense, whole ingredients and no added sugars or sugar alcohols. Magic Dates is the perfect bridge between healthy and indulgent, with delectable flavors and good-for-you ingredients including naturally derived polyphenols.
And we’re covering so many good things:
Proving out your product and idea with real customer feedback
The importance of bringing Middle Eastern culture to the western world
A crazzyyy mistake that cost her $50k
Getting rejected from Sharktank 4 times and
The importance of relationships in business
If you learn something in this episode or you love it please do shout about it from the rooftops and send it to someone else who would benefit from hearing it.
And if you want more of all things Female Startup Club, we send out a juicy newsletter every Monday with industry news, job opportunities at the world’s coolest starts led by women and a bunch of tactical insights that can help you if you’re building a biz or dreaming about building a biz.
LINKS WE MENTION:
Magic Dates Website
Magic Dates Instagram
Magic Dates promo code is FSCMAGIC20 for 20% off any order!
The copacker platform is Partner Slate.
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if you follow me on Instagram. So a few months ago I posted out of desperation for help - about this crazy messed up period that I had which gave me hours of severe back pain and vomitting and everything else. Absolute period from hell. But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations and funnily enough a guy I know, Justin Silver, popped into my DMS recommending that I meet the founder of Elix, Lulu Ge.
Now Elix is is the first digital platform to use modern technology to personalize Traditional Chinese Medicine (TCM), by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing. It’s ben built on the principle that menstrual cycles are a vital sign for our overall health, and Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms. Beyond herbal treatments, Elix is committed to breaking women’s health taboos and bridging the gap in healthcare knowledge through community events and their content vertical The Wisdom.
So this conversation comes from a pretty special place for me as someone suffering in this space - and I learned a lot from Lulu about how she’s built her business. We talk about:
Using an accelerator as a launchpad
Building a product with word of mouth inherently built in like wild fire
Creating a business rooted in heritage and culture and using that as your core content marketing strategy
And Lulu’s advice for founders
If you ever want to chat period stuff feel free to slide into my dms on Instagram, I am deep in the journey right now and I’ve shared all the insights that I received as a big juicy highlight.
Let’s get into this episode, this is Lulu for Female Startup Club
LINKS WE MENTION:
Elix Instagram
Elix TikTok
Lulu's TikTok
Lulu's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the show, it’s Doone here - your host and hype girl. This episode came from a really beautiful beginning that I want to tell you about. And you might know what I’m talking about if you follow me on Instagram. So a few months ago I posted out of desperation for help - about this crazy messed up period that I had which gave me hours of severe back pain and vomitting and everything else. Absolute period from hell. But the beautiful thing that came out of this experience is that I had hundreds of people reach out to me with their stories and advice and recommendations and funnily enough a guy I know, Justin Silver, popped into my DMS recommending that I meet the founder of Elix, Lulu Ge.
Now Elix is is the first digital platform to use modern technology to personalize Traditional Chinese Medicine (TCM), by combining time-tested knowledge, medicinal botanicals, and clinical research to empower self-healing. It’s ben built on the principle that menstrual cycles are a vital sign for our overall health, and Elix formulates pure and potent liquid herbal extracts clinically proven to treat hormonal imbalances that are the root cause of painful and life-disrupting symptoms. Beyond herbal treatments, Elix is committed to breaking women’s health taboos and bridging the gap in healthcare knowledge through community events and their content vertical The Wisdom.
So this conversation comes from a pretty special place for me as someone suffering in this space - and I learned a lot from Lulu about how she’s built her business. We talk about:
Using an accelerator as a launchpad
Building a product with word of mouth inherently built in like wild fire
Creating a business rooted in heritage and culture and using that as your core content marketing strategy
And Lulu’s advice for founders
If you ever want to chat period stuff feel free to slide into my dms on Instagram, I am deep in the journey right now and I’ve shared all the insights that I received as a big juicy highlight.
Let’s get into this episode, this is Lulu for Female Startup Club
LINKS WE MENTION:
Elix Instagram
Elix TikTok
Lulu's TikTok
Lulu's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Helllooo! It’s Doone here - your host and hype girl. I’ve just spent my morning working on the launch plan for Majic and now I’M excited to be popping to into your ears for our weekly mini episode. Now - You might be able to hear the storm grumbling outside my window right now which is a soundtrack I missed living in London so feel free to enjoy it with me.
This week I’m answering all of your fundraising questions, covering everything you want - and need - to know but were afraid to ask. A couple of weeks ago Jessie Gabriel from All Places hosted a masterclass in our network to spill the tea on all things fundraising, and we were able to ask all of questions. And it was amazing. I didn’t actually know how much I didn’t know. To give you an introduction to the woman of the hour, Jessie stepped down as an equity partner and head of the Investment Funds practice at a major law firm in 2020 to launch All Places, which is a business and legal strategy firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. I’d say our missions align pretty damn well. All Places is actually the only firm in the US focused primarily on female asset managers and entrepreneurs and In less than a year, the firm’s client roster has grown to include so many trailblazing consumer brands like Táche and Omsom, who have both come on the podcasts to share their stories! Jessie’s basically a well of knowledge when it comes to fundraising and the reality of being a female founder today. I’d highly recommend jumping onto her website which you can find in the shownotes and signing up to her insightful newsletter.
The key take-away I want you to take from this episode is this very important tip when it comes to raising any kind of capital. Network is the right place to start. Best case scenario, you have a great network already, that is supportive of you and your brand. If you don’t have that list, the time to grow it is right now. Actively reach out to people before you’re fundraising, get involved in networking groups. It’s hard, and it's a lot of work, but that network is critical. The network isn’t going to be VC funds necessarily, becausee they might not be ones directly writing you checks. For most of them it’s just going to be too early. But investors always know other investors. And if you’e in the process of raising right now, drop me a note. I’d love to learn more about your startup and see if I can help.
Let’s get straight into it!
LINKS WE MENTION:
Jesse Gabriel LinkedIn
All Places Website
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
It’s Doone here, your host and hype girl. It is the most beautiful today here in Sydney, I’ve got little Sweetie sitting on my lap and we’ve got a cracker episode today with Jenny Goldfarb, the founder of Mrs Goldfarb’s Unreal Deli. Jenny grew up watching her family run deli’s in NYC but after watching a video of how animals actually get slaughtered she changed her life and set out on a mission to create her favourite food in plant version.
Jenny is the kind of person you could chat to for hours - she’s got a story made of gold and in this episode you’ll hear her tell me all about her grassroots efforts to get the word out there by doing door to door sales, trawling Facebook groups to find people like her to connect with, the key piece advice that saved her business and a mistake that cost for her $100k.
Before we jump into this episode we’re getting close to launching Majic and I would of course LOVE to see you there! You can sign up to our priority waitlist where you’ll receive our launch offer when we go live next month at femalestartupclub.com
Let’s get into it this is Jenny for Female Startup Club.
LINKS WE MENTION:
Mrs. Goldfarb's Unreal Deli LinkedIn
Mrs. Goldfarb's Unreal Deli Website
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
It’s Doone here, your host and hype girl. It is the most beautiful today here in Sydney, I’ve got little Sweetie sitting on my lap and we’ve got a cracker episode today with Jenny Goldfarb, the founder of Mrs Goldfarb’s Unreal Deli. Jenny grew up watching her family run deli’s in NYC but after watching a video of how animals actually get slaughtered she changed her life and set out on a mission to create her favourite food in plant version.
Jenny is the kind of person you could chat to for hours - she’s got a story made of gold and in this episode you’ll hear her tell me all about her grassroots efforts to get the word out there by doing door to door sales, trawling Facebook groups to find people like her to connect with, the key piece advice that saved her business and a mistake that cost for her $100k.
Before we jump into this episode we’re getting close to launching Majic and I would of course LOVE to see you there! You can sign up to our priority waitlist where you’ll receive our launch offer when we go live next month at femalestartupclub.com
Let’s get into it this is Jenny for Female Startup Club.
LINKS WE MENTION:
Mrs. Goldfarb's Unreal Deli LinkedIn
Mrs. Goldfarb's Unreal Deli Website
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today’s episode is brought to us by our favourite pals at Norby and we’re learning from Meryl Montgomery, the founder of Barbari. Barbari Herbals are weed’s best friend, thoughtfully crafted to support your mind, body, and energy. Intended to be mixed with marijuana or enjoyed on their own, Barbari’s formulated herbal blends, CBD pre-rolled Herbal Spliffs, and adaptogenic & CBD-infused teas help you find the right vibe.
We’re covering the struggles faced growing a business in this space, those early days of getting the business off the ground and Meryl’s advice for founders who are just getting started. We had some struggles recording this episode so please do bare with us! Tech issues just can’t be avoided sometimes!
But If you love this episode as much as I did recording it please do tell your friends about us, we love it when you do that and let’s get straight into today’s episode!
This is Meryl for Female Startup Club
LINKS WE MENTION:
Barbari's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today’s episode is brought to us by our favourite pals at Norby and we’re learning from Meryl Montgomery, the founder of Barbari. Barbari Herbals are weed’s best friend, thoughtfully crafted to support your mind, body, and energy. Intended to be mixed with marijuana or enjoyed on their own, Barbari’s formulated herbal blends, CBD pre-rolled Herbal Spliffs, and adaptogenic & CBD-infused teas help you find the right vibe.
We’re covering the struggles faced growing a business in this space, those early days of getting the business off the ground and Meryl’s advice for founders who are just getting started. We had some struggles recording this episode so please do bare with us! Tech issues just can’t be avoided sometimes!
But If you love this episode as much as I did recording it please do tell your friends about us, we love it when you do that and let’s get straight into today’s episode!
This is Meryl for Female Startup Club
LINKS WE MENTION:
Barbari's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
Today’s episode specifically is a super super exciting one for me, because I’m going to be sharing with you what we’ve been working hard on behind the scenes for - what feels like forever - but has actually just been the last couple of months here at Female Startup Club.
Ok so…. the building blocks for what I’m about to share with you have been around since the very early days of Female Startup Club. This was always right in the middle of that big vision of what the future would hold for the podcast. The ultimate goal.. If you’re familiar with the podcast (and me!) you've probably heard of Hype Club which we launched last year into beta. Hype Club is our private network full of amazing women who are launching and building the next wave of DTC brands. We meet weekly on intimate zoom calls to chat about everything that’s going on behind the scenes; the good stuff, the bad stuff and the really fucking bad stuff. And I’m not kidding you when I say this is where the magic happens. We show up to support each other, brainstorm ideas, help connect people to the people they need to be connected to and so much more. I am so damn proud of the community we’re building in there and the women who are part of it. And so now with the foundation that we have Hype Club is ready to go through an evolution. We’re ready for new beginnings.
What’s that thing about letting go of the past to allow new things to flourish? Yes, that. We have outgrown our community 1.0, and are ready to embrace the next stage of Female Startup Club with arms wide open. A stage that’s all about nurturing that incredibly special community that we’ve already created, building an inclusive space for anyone that could do with a bit of sparkle in their lives, and spreading the impact of Female Startup Club far beyond what we previously thought possible. Today I wanna introduce you to MAJIC. And that’s majic with a J.
I’m excited to spill all in this episode, let’s get straight into it!
LINKS WE MENTION:
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Brittany Carbone who is the founder of Tonic. Tonic is a CBD company that creates these beautiful tinctures mixed in with adaptogens to help us feel better
Britany’s taken Tonic from a tiny side hustle operating out of her parents kitchen to a 7 figure business in addition to a hemp farm she started on her parents property in upstate New York - this story is seriously a good one. In this conversation we cover:
Pitching to build a hemp farm on her parents property
Navigating the struggles of building a business in the cannabis industry
The power of organic grass roots marketing
And a mistake that cost her $25,000
If you know someone who would benefit from hearing these episodes, share it with them! Let’s get into it, this is Brittany for Female Startup Club
LINKS WE MENTION:
Brittany's Instagram
Brittany's Twitter
Tonic's Instagram
Tonic's Twitter
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Brittany Carbone who is the founder of Tonic. Tonic is a CBD company that creates these beautiful tinctures mixed in with adaptogens to help us feel better
Britany’s taken Tonic from a tiny side hustle operating out of her parents kitchen to a 7 figure business in addition to a hemp farm she started on her parents property in upstate New York - this story is seriously a good one. In this conversation we cover:
Pitching to build a hemp farm on her parents property
Navigating the struggles of building a business in the cannabis industry
The power of organic grass roots marketing
And a mistake that cost her $25,000
If you know someone who would benefit from hearing these episodes, share it with them! Let’s get into it, this is Brittany for Female Startup Club
LINKS WE MENTION:
Brittany's Instagram
Brittany's Twitter
Tonic's Instagram
Tonic's Twitter
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.
What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journey
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us!
LINKS WE MENTION:
Cubicle to CEO's Website
Cubicle to CEO's Instagram
Ellen's Instagram
Cubicle to CEO's YoutTube
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today’s episode is brought to you by our pals at Norby - who we just love so much - we’re talking to Ellen Yin, the founder of Cubicle to CEO on all things being a content creator and working in the digital space.
What I love about this episode is Ellen’s ability to see when things aren’t serving her and take big leaps to move in new directions. As entrepreneurs we’re always evolving and it really is a process of iteration so I really resonated with this episode and I think you’ll get a lot out of it. You’re going to hear her transition from the corporate grind to agency to course creator to media company! Packed with tips and insights that will give you inspiration wherever you are in the journey
If you love this episode, please do leave us a review or share a screenshot on IG stories to help other ears find us!
LINKS WE MENTION:
Cubicle to CEO's Website
Cubicle to CEO's Instagram
Ellen's Instagram
Cubicle to CEO's YoutTube
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now.
Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand.
When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with.
Now, let’s get straight into it!
LINKS WE MENTION:
Everyday Humans' Instagram
Charlotte's Instagram
Website: Sophia Amoruso
Community: Girlboss
Podcast: NPR’s How I Built This by Guy Raz
Podcast: Second Life by Hillary Kerr
Podcast: Female Start Up Club by Doone Roisin
App: Clubhouse
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now.
Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand.
When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with.
Now, let’s get straight into it!
LINKS WE MENTION:
Everyday Humans' Instagram
Charlotte's Instagram
Website: Sophia Amoruso
Community: Girlboss
Podcast: NPR’s How I Built This by Guy Raz
Podcast: Second Life by Hillary Kerr
Podcast: Female Start Up Club by Doone Roisin
App: Clubhouse
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife.
Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.
I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.
The best piece of advice that the founders were given, that led them to move so quickly, is that there is an ethos of the move fast and break things advice. Asking consumers, asking customers what they think about your products at every turn. Thats the piece of advice, 100 percent always do that. If youre not talking to your consumers, why? This is the most useful resources that you have available. Get customer feedback as soon as you can, by launching the brand. You’ve got to think of those hacks to get your brand and product in front of people to see if they would want to buy you. You just have to talk to so many people to do this. And you should. Because it will lead you in incredible directions and that will really build your business.
Now, let’s get straight into it!
LINKS WE MENTION:
Fishwife's Instagram
Becca's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife.
Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.
I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.
The best piece of advice that the founders were given, that led them to move so quickly, is that there is an ethos of the move fast and break things advice. Asking consumers, asking customers what they think about your products at every turn. Thats the piece of advice, 100 percent always do that. If youre not talking to your consumers, why? This is the most useful resources that you have available. Get customer feedback as soon as you can, by launching the brand. You’ve got to think of those hacks to get your brand and product in front of people to see if they would want to buy you. You just have to talk to so many people to do this. And you should. Because it will lead you in incredible directions and that will really build your business.
Now, let’s get straight into it!
LINKS WE MENTION:
Fishwife's Instagram
Becca's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse.
Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.
Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care.
In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.
This is a great one to listen to if you know if you need to stop second guessing yourself. Biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback and get advice. Men don’t ask questions, they just go for it. We want to see more women just having this innate reaction. Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate take-away is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not, get yourself in gear. Test whatever you think is going to work, and if it doesn’t land… Then now you know!
Let’s get straight into it.
LINKS WE MENTION:
Chillhouse Website
Chillhouse Instagram
Cyndi’s Instagram
Website: Sophia Amoruso
Community: Girlboss
Podcast: NPR’s How I Built This by Guy Raz
Podcast: Second Life by Hillary Kerr
Podcast: Female Start Up Club by Doone Roisin
App: Clubhouse
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse.
Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.
Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care.
In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.
This is a great one to listen to if you know if you need to stop second guessing yourself. Biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback and get advice. Men don’t ask questions, they just go for it. We want to see more women just having this innate reaction. Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate take-away is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not, get yourself in gear. Test whatever you think is going to work, and if it doesn’t land… Then now you know!
Let’s get straight into it.
LINKS WE MENTION:
Chillhouse Website
Chillhouse Instagram
Cyndi’s Instagram
Website: Sophia Amoruso
Community: Girlboss
Podcast: NPR’s How I Built This by Guy Raz
Podcast: Second Life by Hillary Kerr
Podcast: Female Start Up Club by Doone Roisin
App: Clubhouse
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.
Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.
We can all learn a lot from Amy’s out-the-box approach to pitching. Without giving too much away, she dives into why you need to make buyers feel the brand. Really animate it. Really stand out in a way. It’s like any relationship, the first thing you want is for them to say yes. But you don’t just want them to say yes. You want them to be SO excited to be doing this. The whole thing is: you want them to be your advocate internally, so that when it does come to launching they’re your cheerleader. And all the details on just how to do that are packed inside the episode.
So, let’s get straight into it!
LINKS WE MENTION:
Amy's Instagram
Tower 28's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.
Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.
We can all learn a lot from Amy’s out-the-box approach to pitching. Without giving too much away, she dives into why you need to make buyers feel the brand. Really animate it. Really stand out in a way. It’s like any relationship, the first thing you want is for them to say yes. But you don’t just want them to say yes. You want them to be SO excited to be doing this. The whole thing is: you want them to be your advocate internally, so that when it does come to launching they’re your cheerleader. And all the details on just how to do that are packed inside the episode.
So, let’s get straight into it!
LINKS WE MENTION:
Amy's Instagram
Tower 28's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com
Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. Maison Essentiele creates luxurious home essentials defined by soft, fluid silhouettes and tailoring. Every piece in the collection is responsibly crafted using high-quality natural fabrics like A-grade silk, European linen and organic cotton, allowing you to elevate your morning and evening routine with their chic pajama sets and silky nightdresses.
If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high-priced products to influencers.
I especially loved getting into the nitty gritty of the financials behind building a luxury brand. You wouldn’t be alone in thinking that starting a luxury fashion brand would require a hefty bit of capital to get you off the ground. I sure thought so, but Liv really turned this on its head for me. “Because I had no capital to work with, it has always made me have a really lean way of operating. I’ve always had to be really savvy with my money, and be really creative to have done what I’ve done. This is the biggest lesson that I want to pass on to other business owners. You actually, to begin with, don’t need a huge amount of money.” I just had to know the secret. When it comes to a logo, website, designing some packaging… There are so many great tools that you can use right now that are so much lower cost. Those are a lot more cost-efficient than agency packages. Outsourcing websites such as: Fiverr, Upwork, 99Designs, Writer Access, Total…In this way, you can pay by the hour or by the project, and save those pretty pennies for other areas of the biz. So smart.
Let’s get straight into it!
LINKS WE MENTION:
Maison Essentiele's Instagram
Olivia's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. Maison Essentiele creates luxurious home essentials defined by soft, fluid silhouettes and tailoring. Every piece in the collection is responsibly crafted using high-quality natural fabrics like A-grade silk, European linen and organic cotton, allowing you to elevate your morning and evening routine with their chic pajama sets and silky nightdresses.
If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high-priced products to influencers.
I especially loved getting into the nitty gritty of the financials behind building a luxury brand. You wouldn’t be alone in thinking that starting a luxury fashion brand would require a hefty bit of capital to get you off the ground. I sure thought so, but Liv really turned this on its head for me. “Because I had no capital to work with, it has always made me have a really lean way of operating. I’ve always had to be really savvy with my money, and be really creative to have done what I’ve done. This is the biggest lesson that I want to pass on to other business owners. You actually, to begin with, don’t need a huge amount of money.” I just had to know the secret. When it comes to a logo, website, designing some packaging… There are so many great tools that you can use right now that are so much lower cost. Those are a lot more cost-efficient than agency packages. Outsourcing websites such as: Fiverr, Upwork, 99Designs, Writer Access, Total…In this way, you can pay by the hour or by the project, and save those pretty pennies for other areas of the biz. So smart.
Let’s get straight into it!
LINKS WE MENTION:
Maison Essentiele's Instagram
Olivia's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.
Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty.
The lightbulb moment came to Cherie after a phone call with her aunt in Venezuela, who had not been able to purchase pads or tampons for a year as a result of the local political situation. This circumstance, being a woman herself, and having five daughters, got Cherie thinking about what reusable options are actually available to us women out there. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countries to create a wave of informed cup users who then act as mentors for other donation recipients.
In this episode you’ll hear how Cherie and her husband got started, how they got their impactful start by launching the brand to their focus group of 1000 people, the way they’re driving growth through impact and education, and why Cherie urges everyone to consider becoming a B Corp business.
Our fave take-aways from this inspiring chat with Cherie? As entrepreneurs it’s really a rollercoaster. It’s often said you only have two emotions as an entrepreneur: euphoria and terror. And the lack of sleep emphasises them both. This is amazing, and I truly can’t get enough of this quote. Secondly, fail forward: you’re either winning or you’re learning. There is no in between. Number three, entrepreneurship is being committing to your vision. Be the one that sticks around and stays consistent with their vision. Have true confidence in your business and in your product.
Let’s get straight into it!
LINKS THAT WE MENTION:
Saalt’s Website
Saalt’s Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.
Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty.
The lightbulb moment came to Cherie after a phone call with her aunt in Venezuela, who had not been able to purchase pads or tampons for a year as a result of the local political situation. This circumstance, being a woman herself, and having five daughters, got Cherie thinking about what reusable options are actually available to us women out there. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countries to create a wave of informed cup users who then act as mentors for other donation recipients.
In this episode you’ll hear how Cherie and her husband got started, how they got their impactful start by launching the brand to their focus group of 1000 people, the way they’re driving growth through impact and education, and why Cherie urges everyone to consider becoming a B Corp business.
Our fave take-aways from this inspiring chat with Cherie? As entrepreneurs it’s really a rollercoaster. It’s often said you only have two emotions as an entrepreneur: euphoria and terror. And the lack of sleep emphasises them both. This is amazing, and I truly can’t get enough of this quote. Secondly, fail forward: you’re either winning or you’re learning. There is no in between. Number three, entrepreneurship is being committing to your vision. Be the one that sticks around and stays consistent with their vision. Have true confidence in your business and in your product.
Let’s get straight into it!
LINKS THAT WE MENTION:
Saalt’s Website
Saalt’s Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today’s episode is a real goodie, I’m speaking to Angela Scott about her namesake brand From The Office of Angela Scott.
Founded a decade ago for Women Who Mean Business™ The Office of Angela Scott is more than just a luxury footwear brand, it represents the collective power of all women. A perfect trifecta, The Office of Angela Scott is a woman-owned, woman-run and woman-funded brand designed to pave the way for professional women, one beautiful shoe at a time.
The lightbulb moment hit Angela being surrounded by a lot of men in business, footwear had always been her statement piece but she was seeing her heels get in the way of what she wanted to become as it was simply harder to get things done. With a clear vision in mind, Angela set off to produce her designs in Italy before pitching door-to-door in every little boutique she set her sights on. Ten years and a 10 million dollar business later, we reflect on the highs and lows of this journey, appreciating the true inflection point just two years ago where everything just started to click.
But Angela’s story isn’t one of overnight success, she’s been grinding away and she shares so openly and honestly that it was only 2 years ago she felt a true inflection point where everything started to just click.
This is an episode about that relentless pursuit and conviction about what you’re doing in the world and why you’re doing it. We speak about how she’s funded the business and why it’s important to ask for help and turn to the people around you, and some of her key learnings from along the way. Like the power of truly understanding your customer and putting them at the forefront of everything you do.
Let’s get straight into it!
LINKS WE MENTION:
The Office Of Angela Scott's Website
The Office of Angela Scott's Instagram
The Office of Angela Scott's Facebook
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today’s episode is a real goodie, I’m speaking to Angela Scott about her namesake brand From The Office of Angela Scott.
Founded a decade ago for Women Who Mean Business™ The Office of Angela Scott is more than just a luxury footwear brand, it represents the collective power of all women. A perfect trifecta, The Office of Angela Scott is a woman-owned, woman-run and woman-funded brand designed to pave the way for professional women, one beautiful shoe at a time.
The lightbulb moment hit Angela being surrounded by a lot of men in business, footwear had always been her statement piece but she was seeing her heels get in the way of what she wanted to become as it was simply harder to get things done. With a clear vision in mind, Angela set off to produce her designs in Italy before pitching door-to-door in every little boutique she set her sights on. Ten years and a 10 million dollar business later, we reflect on the highs and lows of this journey, appreciating the true inflection point just two years ago where everything just started to click.
But Angela’s story isn’t one of overnight success, she’s been grinding away and she shares so openly and honestly that it was only 2 years ago she felt a true inflection point where everything started to just click.
This is an episode about that relentless pursuit and conviction about what you’re doing in the world and why you’re doing it. We speak about how she’s funded the business and why it’s important to ask for help and turn to the people around you, and some of her key learnings from along the way. Like the power of truly understanding your customer and putting them at the forefront of everything you do.
Let’s get straight into it!
LINKS WE MENTION:
The Office Of Angela Scott's Website
The Office of Angela Scott's Instagram
The Office of Angela Scott's Facebook
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on today’s episode is Denise Woodard, Founder of Partake food, the gluten-free, vegan, and allergy-friendly snack brand working to eradicate childhood food insecurity.
The lightbulb moment came as Denise’s 1-year-old daughter Vivian was diagnosed with several difficult food allergies, both limiting her diet and making the eating process a whole less fun. A nudge in the right direction from nanny Matha, and a bump-in with a stranger suggesting Denise enter a local pitch competition, and Denise ended her decade long career with coca-cola to pursue this idea full-time.
Partake was founded, the US-based line of super yummy snacks that are now in more than 6,000 retail stores across the US including Target and Whole Foods, on their mission to make better-for-you, safe snacking enjoyable, inclusive and accessible
In this episode, we chat about Denise’s purpose-driven approach to creating this company, how she got the likes of Rihanna and Jay Z investing in her business, and what the early grind looked like for her when she was just starting out. Some of our fave takeaways centre around the importance of getting as close to people as possible, using the value of email and text marketing (an absolute must in 2022!) and being willing to start small.
Let’s get straight into it!
LINKS WE MENTION:
Partake Food's Website
Partake Food's Instagram
Denise’s Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on today’s episode is Denise Woodard, Founder of Partake food, the gluten-free, vegan, and allergy-friendly snack brand working to eradicate childhood food insecurity.
The lightbulb moment came as Denise’s 1-year-old daughter Vivian was diagnosed with several difficult food allergies, both limiting her diet and making the eating process a whole less fun. A nudge in the right direction from nanny Matha, and a bump-in with a stranger suggesting Denise enter a local pitch competition, and Denise ended her decade long career with coca-cola to pursue this idea full-time.
Partake was founded, the US-based line of super yummy snacks that are now in more than 6,000 retail stores across the US including Target and Whole Foods, on their mission to make better-for-you, safe snacking enjoyable, inclusive and accessible
In this episode, we chat about Denise’s purpose-driven approach to creating this company, how she got the likes of Rihanna and Jay Z investing in her business, and what the early grind looked like for her when she was just starting out. Some of our fave takeaways centre around the importance of getting as close to people as possible, using the value of email and text marketing (an absolute must in 2022!) and being willing to start small.
Let’s get straight into it!
LINKS WE MENTION:
Partake Food's Website
Partake Food's Instagram
Denise’s Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen.
Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia.
In this episode we cover:
Why it’s important to build your email and sms database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers
The marketing risks she took that quantum leaped her forward
How she overcomes the challenges that inherently come with working in this industry
I also loved her advice for other entrepreneurs out there. You need to know - being an entrepreneur is so challenging. You are setting yourself up every day for constant challenges. You can look at it as a challenge, or an opportunity. Olivia got so beaten down, that she got good at taking every challenge and turning it into an opportunity. And now Kush Queen is like family, and the business is almost like a human. Looking at the business like a human, like a living breathing human brings a lot of empathy into the business. In terms of work-life balance, in terms of culture. This will give you the confidence to take risks and act a little wild. There is a way to make calculated risks. Especially entrepreneurs that are just starting, you need to be empowered to know that those moments may come and you should bet on yourself. Bet on you. What you know. Your experience. Your passion. You’ve got this.
Let’s get straight into it! LINKS WE MENTION: Kush Queen's Website
Olivia's Instagram
Kush Queen's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen.
Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia.
In this episode we cover:
Why it’s important to build your email and sms database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers
The marketing risks she took that quantum leaped her forward
How she overcomes the challenges that inherently come with working in this industry
I also loved her advice for other entrepreneurs out there. You need to know - being an entrepreneur is so challenging. You are setting yourself up every day for constant challenges. You can look at it as a challenge, or an opportunity. Olivia got so beaten down, that she got good at taking every challenge and turning it into an opportunity. And now Kush Queen is like family, and the business is almost like a human. Looking at the business like a human, like a living breathing human brings a lot of empathy into the business. In terms of work-life balance, in terms of culture. This will give you the confidence to take risks and act a little wild. There is a way to make calculated risks. Especially entrepreneurs that are just starting, you need to be empowered to know that those moments may come and you should bet on yourself. Bet on you. What you know. Your experience. Your passion. You’ve got this.
Let’s get straight into it! LINKS WE MENTION: Kush Queen's Website
Olivia's Instagram
Kush Queen's Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Lily Dempster, the founder of One Small Step app.
One Small Step is a social enterprise that uses technology and behavioural science to make it easy and rewarding for people to successfully adopt greener habits and reduce their carbon emissions. Their vision is to harness the best aspects of humanity to help avert the climate crisis and secure an environmentally-healthy future. It’s designed to help millions of people reduce their carbon emissions and offers a clear path to personal net zero emissions and climate positivity through the delivery of free science-based, data-informed courses and habits.
One Small Step gives clarity on the impact of the food you eat, the purchases you make, how you travel, the energy you use, and the waste you produce. It then provides solutions via easy, step-by-step courses to reduce emissions, with the option to switch to trusted sustainability products & services.
This was such an interesting episode for me! I’m less in the loop when it comes to the blueprint of building an app and acquiring users so I learnt a lot and I’m sure you will too. I also loved hearing about the things that Lily would do differently if she had a chance to start up again. When it comes to investing, it's important to remember that it's an ambitious and massive undertaking. Not having a strong revenue loop built in from the outset has made it harder because you're spending so much energy on the investment piece. It might have made more sense to get to their point of covering her own costs before embarking on that raise. In that case you're raising to scale up, not raising to surive. You'll have a much strong pitch.
And while I’ve got you here, remember to sign up to receive our weekly Hype-Girl hotline texts for a dose of motivation and joy. Head to our Norby link to sign up for free > femalestartupclub.norby.live
Let’s get into this episode, this is Lily for Female Startup Club!
LINKS WE MENTION:
Lily's LinkedIn
One Small Step's LinkedIn
One Small Step's Twitter
One Small Step's Instagram
Ray Dalio's Principles Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Lily Dempster, the founder of One Small Step app.
One Small Step is a social enterprise that uses technology and behavioural science to make it easy and rewarding for people to successfully adopt greener habits and reduce their carbon emissions. Their vision is to harness the best aspects of humanity to help avert the climate crisis and secure an environmentally-healthy future. It’s designed to help millions of people reduce their carbon emissions and offers a clear path to personal net zero emissions and climate positivity through the delivery of free science-based, data-informed courses and habits.
One Small Step gives clarity on the impact of the food you eat, the purchases you make, how you travel, the energy you use, and the waste you produce. It then provides solutions via easy, step-by-step courses to reduce emissions, with the option to switch to trusted sustainability products & services.
This was such an interesting episode for me! I’m less in the loop when it comes to the blueprint of building an app and acquiring users so I learnt a lot and I’m sure you will too. I also loved hearing about the things that Lily would do differently if she had a chance to start up again. When it comes to investing, it's important to remember that it's an ambitious and massive undertaking. Not having a strong revenue loop built in from the outset has made it harder because you're spending so much energy on the investment piece. It might have made more sense to get to their point of covering her own costs before embarking on that raise. In that case you're raising to scale up, not raising to surive. You'll have a much strong pitch.
And while I’ve got you here, remember to sign up to receive our weekly Hype-Girl hotline texts for a dose of motivation and joy. Head to our Norby link to sign up for free > femalestartupclub.norby.live
Let’s get into this episode, this is Lily for Female Startup Club!
LINKS WE MENTION:
Lily's LinkedIn
One Small Step's LinkedIn
One Small Step's Twitter
One Small Step's Instagram
Ray Dalio's Principles Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Zara Saleem, the founder of Delhicious. A 100% natural Ayurvedic-inspired skincare brand that started in her kitchen while on mat leave.
And this has many important insights packed in here; for Zara it was a veryyyy slow start but at some point, the TikTok gods kicked in and changed the game. We also talk about how hard the challenges of building a business are, especially when we see the highlights splashed across social media. I loved this episode and felt like we can all relate to the ups and downs of building a business and what it truly entails.
When it comes to the financials, Zara was able to bootstrap Delhicious with a slow and steady approach. Starting with just a couple of hundred pounds, she was able to just wing it and see how far she could take this. Skincare's low barrier to entry is a huge help when it comes to this, it's totally doable to start a skincare business with a low initial investment. Start scrappy, go slow, prove out the concept, and just start there. If you're going to spend too much too early, you're going to feel that. More so emotionally you're going to feel that loss. So as much as you can, save and do things yourself before letting go. Relieve some of that pressure off your shoulders.
This was such an inspirational story that shows there is absolutely nothing truly stopping you from starting a business today.
And remember to pop your details onto our waitlist ahead of our upcoming announcement! Go to femalestartupclub.com/waitlist and we’ll see you there
Let’s get into this episode, this is Zara for Female Startup Club.
LINK WE MENTION:
Delhicious' Instagram
Zara's Instagram
Girls That Invest Podcast
Girls That Invest Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Zara Saleem, the founder of Delhicious. A 100% natural Ayurvedic-inspired skincare brand that started in her kitchen while on mat leave.
And this has many important insights packed in here; for Zara it was a veryyyy slow start but at some point, the TikTok gods kicked in and changed the game. We also talk about how hard the challenges of building a business are, especially when we see the highlights splashed across social media. I loved this episode and felt like we can all relate to the ups and downs of building a business and what it truly entails.
When it comes to the financials, Zara was able to bootstrap Delhicious with a slow and steady approach. Starting with just a couple of hundred pounds, she was able to just wing it and see how far she could take this. Skincare's low barrier to entry is a huge help when it comes to this, it's totally doable to start a skincare business with a low initial investment. Start scrappy, go slow, prove out the concept, and just start there. If you're going to spend too much too early, you're going to feel that. More so emotionally you're going to feel that loss. So as much as you can, save and do things yourself before letting go. Relieve some of that pressure off your shoulders.
This was such an inspirational story that shows there is absolutely nothing truly stopping you from starting a business today.
And remember to pop your details onto our waitlist ahead of our upcoming announcement! Go to femalestartupclub.com/waitlist and we’ll see you there
Let’s get into this episode, this is Zara for Female Startup Club.
LINK WE MENTION:
Delhicious' Instagram
Zara's Instagram
Girls That Invest Podcast
Girls That Invest Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Meha Agrawal, the founder of Silk + Sonder! Silk + Sonder is a guided self care and mental wellness platform and community, generating millions of dollars in recurring revenue and serving tens of thousands of women across the US.
I thought this episode was so cool because Meha is a pro at blending DTC with tech and community. We talk through her start and how she got her first customers, what makes her community sticky and the lessons she learned from raising millions of dollars in capital; and it’s not what you might think!
Meha ended up raising $4M across a pre-seed and a seed back in 2020, and I was so excited to dig into her story. The first thing to remember is that getting your first cheque doesn’t make the other cheques magically appear. Every investor is different, every investor cared about a different part of your business. You have to be able to speak to the power of community if that’s what they’re interested in, CPG if that’s what they’re interested in. Essentially, treat investors how you would treat your customers. And a real golden nugget is that going out to raise when you don’t necessarily need the funding is the best time to raise. It will allow you to run that process authentically which is so important.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Silk and Sonder Instagram
Meha Instagram
Silk and Sonder TikTok
The Art of Thinking Clearly Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Meha Agrawal, the founder of Silk + Sonder! Silk + Sonder is a guided self care and mental wellness platform and community, generating millions of dollars in recurring revenue and serving tens of thousands of women across the US.
I thought this episode was so cool because Meha is a pro at blending DTC with tech and community. We talk through her start and how she got her first customers, what makes her community sticky and the lessons she learned from raising millions of dollars in capital; and it’s not what you might think!
Meha ended up raising $4M across a pre-seed and a seed back in 2020, and I was so excited to dig into her story. The first thing to remember is that getting your first cheque doesn’t make the other cheques magically appear. Every investor is different, every investor cared about a different part of your business. You have to be able to speak to the power of community if that’s what they’re interested in, CPG if that’s what they’re interested in. Essentially, treat investors how you would treat your customers. And a real golden nugget is that going out to raise when you don’t necessarily need the funding is the best time to raise. It will allow you to run that process authentically which is so important.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Silk and Sonder Instagram
Meha Instagram
Silk and Sonder TikTok
The Art of Thinking Clearly Book
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Rebecca Veksler, the founder of SoL Cups! After going through a chronic health issue, Rebecca started this reusable cups business alongside her mum while she was back living with her during rehabilitation and since then it’s become one of the top 4 reusable cup companies globally.
We talk through her journey of building this business from the ground up but losing everything when the pandemic hit, the lessons she wishes she knew when she was starting out and how she approached global expansion.
When it comes to global expansion, there are two main points. Firstly, don’t expand globally if you’re not profitable and highly successful in the country where you started. Secondly, you really have to be there. Launching in another country is no different than launching in the country where you’re from. The reason it works is that you’re present, you’re available. Rebecca owes her success to the luxury she had to fly and to actually be there, boots on the ground. That first interaction. Showing face. It's absolutely key to dive into the country, the culture, the dynamic of the business relations, and really understand that interaction. Have the respect and time to join it. And if you physically can’t do it, to make sure to hire someone who is perfectly aligned with your mission and ready to communicate all those learnings to your partners directly.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Rebecca's Instagram
Solcups' Instagran
Rebecca's Personal Website
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re chatting to Rebecca Veksler, the founder of SoL Cups! After going through a chronic health issue, Rebecca started this reusable cups business alongside her mum while she was back living with her during rehabilitation and since then it’s become one of the top 4 reusable cup companies globally.
We talk through her journey of building this business from the ground up but losing everything when the pandemic hit, the lessons she wishes she knew when she was starting out and how she approached global expansion.
When it comes to global expansion, there are two main points. Firstly, don’t expand globally if you’re not profitable and highly successful in the country where you started. Secondly, you really have to be there. Launching in another country is no different than launching in the country where you’re from. The reason it works is that you’re present, you’re available. Rebecca owes her success to the luxury she had to fly and to actually be there, boots on the ground. That first interaction. Showing face. It's absolutely key to dive into the country, the culture, the dynamic of the business relations, and really understand that interaction. Have the respect and time to join it. And if you physically can’t do it, to make sure to hire someone who is perfectly aligned with your mission and ready to communicate all those learnings to your partners directly.
And remember to join our waitlist at femalestartupclub.com/waitlist ahead of our upcoming announcement! I’m excited to tell you more in the coming weeks!
LINKS WE MENTION:
Rebecca's Instagram
Solcups' Instagran
Rebecca's Personal Website
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Ellie Webb who is the founder of a non alc company called Caleño. She is the only solo female founder in the No & Low drinks category in the UK, having launched her tropical non-alcoholic spirits brand, 3 and a half years ago.
This is a really inspiring story. Ellie’s launch plan totally flipped on its head when she got an unexpected call from Sainbury’s - which is the biggest supermarket chain in the uk - and ultimately launched nationwide into 500 stores. We talk through how she had to pivot to raise capital, her most exciting marketing moments to date and her crazy moment on Emily in Paris.
Now, just quickly if you’re a hype girl for Female Startup Club we’re gearing up for our next launch and we’d love for you to be the first to know about it! Go to femalestartupclub.com/waitlist to join other women who are part of FSC and keep in the loop.
This is Ellie for Female Startup Club.
LINKS WE MENTION:
Ellie's LinkedIn
The Joyful Drinker
Caleñ0 Drinks' LinkedIn
Caleño Drinks' Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Ellie Webb who is the founder of a non alc company called Caleño. She is the only solo female founder in the No & Low drinks category in the UK, having launched her tropical non-alcoholic spirits brand, 3 and a half years ago.
This is a really inspiring story. Ellie’s launch plan totally flipped on its head when she got an unexpected call from Sainbury’s - which is the biggest supermarket chain in the uk - and ultimately launched nationwide into 500 stores. We talk through how she had to pivot to raise capital, her most exciting marketing moments to date and her crazy moment on Emily in Paris.
Now, just quickly if you’re a hype girl for Female Startup Club we’re gearing up for our next launch and we’d love for you to be the first to know about it! Go to femalestartupclub.com/waitlist to join other women who are part of FSC and keep in the loop.
This is Ellie for Female Startup Club.
LINKS WE MENTION:
Ellie's LinkedIn
The Joyful Drinker
Caleñ0 Drinks' LinkedIn
Caleño Drinks' Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m really excited to be sharing this episode today, It’s with Aasiyah Abdulsalam and she’s the founder of a company called The Renatural and the inventor of her first patented product - The Wig Fix. It’s a product that’s used by anyone who wears wigs and it’s been a total game changer for so many women (and men!) around the world. 77,000 to be precise.
Aasiyah talks through her scrappy approach to marketing and finding her first thousand customers, the process to patenting a new product and her experience with raising capital.
If you haven’t heard me mention the new thing that’s coming!! I am shouting about this very single episode until we launch so make sure you go to femalestartupclub.com/waitlist to pop your name on there - I’ve been working on this for such a long time and it’s literally for anyone and everyone whether you’re in the 9-5, got a side hustle or full blown startup founder. I’m so so close to announcing what’s up!
Ok lets get into this episode, this is Aasiyah for Female Startup Club
LINKS WE MENTION:
The Renatural Instagram
The Renatural Twitter
The Renatural TikTok
Aasiyah's Instagram
Aasiyah's Twitter
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m really excited to be sharing this episode today, It’s with Aaliyah Abdulsalam and she’s the founder of a company called The Renatural and the inventor of her first patented product - The Wig Fix. It’s a product that’s used by anyone who wears wigs and it’s been a total game changer for so many women (and men!) around the world. 77,000 to be precise.
Aasiyah talks through her scrappy approach to marketing and finding her first thousand customers, the process to patenting a new product and her experience with raising capital.
If you haven’t heard me mention the new thing that’s coming!! I am shouting about this very single episode until we launch so make sure you go to femalestartupclub.com/waitlist to pop your name on there - I’ve been working on this for such a long time and it’s literally for anyone and everyone whether you’re in the 9-5, got a side hustle or full blown startup founder. I’m so so close to announcing what’s up!
Ok lets get into this episode, this is Aasiyah for Female Startup Club
LINKS WE MENTION:
The Renatural Instagram
The Renatural Twitter
The Renatural TikTok
Aasiyah's Instagram
Aasiyah's Twitter
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m excited to be talking with Julie Schechter the founder of Small Packages today. Small Packages helps you stay close to the people you care about, with curated gifts for every occasion. Their boxes are created with values-based sourcing, highlighting women- and BIPOC-owned small businesses, and come with a handwritten note.
We talk about her transition from attorney to entrepreneur, her pivots along the way and how she was able to acquire customers 2 at a time. The real gem in this episode is where Julie talks about her decision to bring on a co-founder and how that works!
And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement.
Lets get into this episode, this is Julie for Female Startup Club.
LINKS WE MENTION:
Julie's Instagram
Small Packages Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
I’m excited to be talking with Julie Schechter the founder of Small Packages today. Small Packages helps you stay close to the people you care about, with curated gifts for every occasion. Their boxes are created with values-based sourcing, highlighting women- and BIPOC-owned small businesses, and come with a handwritten note.
We talk about her transition from attorney to entrepreneur, her pivots along the way and how she was able to acquire customers 2 at a time. The real gem in this episode is where Julie talks about her decision to bring on a co-founder and how that works!
And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement.
Lets get into this episode, this is Julie for Female Startup Club.
LINKS WE MENTION:
Julie's Instagram
Small Packages Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
This week, I’m digging through the archives all the way back to the early days of Female Startup Club to unearth the lessons shared by female pioneers in the controversial, exciting and ever-evolving CBD industry. Since cannabis is progessively legalising across countries and it’s demand has increased multifold, we’ve seen an influx of innovative women-led companies in the space.
Although, we must note, not a particularly representative one. In 2022, the percentage of women holding these top position has dropped to 22%, down from 37% women in executive-level roles in 2017. Despite this decline of women-power in the space, I’ve had to chance to speak to a number of real hustlers in the space making a profound undeniable impact on the future of CBD, and I’m excited to share their biggest learnings with you here today. Let’s get straight into it.
The first interview takes us back to the chat that I had last year with Valtina Milanova, the founder of Daye. Valentina is the creator of the first ever cannabis infused tampon, created to help with period cramps. Secondly we chat to Yugenials founder Nia Davies, as we dive into why it’s about time for consumer education and regulation to evolve more seriously in this space. We look back on the time the founders of Equilibria, Coco Meers and Marcy Capron-Vermillon showed us how to look at influencers as a relationship development partnership.
Ok, that’s all for today! What I love about the female-founded cannabis space, is that the founders work together like a team. It’s a tight-knit community of strong women working together opposed to against eachother in their plight to educate the world on the positive effects of CBD and join forces in battling through those regulations. When you’re starting up a business in CBD as a woman not fighting against competition, you’re joining a team. We can all take a leaf out of that book. We also jump back to the basics on finding that gap in the market and how Sagely Naturals founder Kerrigan Behrens started where I’m a big believer every brand should, looking at consumer insights. Next we reflect on our chat with Kiva Confections founder Kristi Palmer about the importance of packaging in gained consumer trust, before diving into the specifics of how the money piece comes together in building a brand in a high risk category such as this one from our conversation with Prima co-founder Lauren Angelica Myers. Before rounding off the episode with the story of the industries very own Kush Queen, Olivia Alexander, who has shown us like no other how a bad situation can turn out to be a stepping stone for greatness.
Let’s get straight to it! This is me, for Female Startup Club.
LINKS WE MENTION:
Valentina Milanova LinkedIn
Daye Website
Nia Davies Instagram
Equilibria Website
Coco Meers Instagram
Marcy Capron-Vermillion LinkedIn
Sagely Naturals Website
Kerrigan Behrens Instagram
Kiva Confections Website
Kristi Palmer LinkedIn
Prima Website
Laurel Angelica Myers LinkedIn
Kush Queen Instagram
Olivia Alexander Instagram
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the Female Startup Club podcast! It’s Doone here, your host and hype girl. Today we’re learning from Ali Clarke, the woman behind Bondi Blades - Australia’s first at home derma razor company.
Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact.
Some of her advice regarding cosmoprof centers around the idea that you should be well prepared when you decide to invest in a trade show of this kind and size. But that when that preparation is taken seriously, it also seriously pays off. Have a bit of data around you, shout loudly about anything that gives you credibility, and really show those retailers that there is an appetite for your product.
Today’s episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They’ve been helping small biz owners just like Ali for over 60 years.
And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement. I would love for you to be part of it!
Lets get into this episode, this is Ali for Female Startup Club
LINKS WE MENTION: Bondi Blades' Instagram
Ali's Instagram
Ali's TikTok
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the Female Startup Club podcast! It’s Doone here, your host and hype girl. Today we’re learning from Ali Clarke, the woman behind Bondi Blades - Australia’s first at home derma razor company.
Bondi Blades launched as a pandemic baby with just a few hundred bucks and quickly turned into more than just a side hustle. Last year she did 1 million in revenue and is now stocked in more than 1000 stores in Australia alone! This episode is SO good because she breaks down her exact blueprint to getting her business off the ground and what she recommends every new founder do TODAY. The gem in this ep is where she breaks down her experience with cosmoprof trade show; what it cost her and the impact.
Today’s episode is powered by the lovely folks at DYMO which Ali uses every single day to help her business grow. They’ve been helping small biz owners just like Ali for over 60 years.
And while I’ve got you here -we have got something cooking and the time is fast approaching for us to release it!!! and I’m just so excited because it’s relevant to every single person listening to the show. Whether you own a business or not! If you head over to femalestartupclub.com/waitlist and pop your name there - you’ll be the first to know about it when we make the announcement. I would love for you to be part of it!
Lets get into this episode, this is Ali for Female Startup Club
LINKS WE MENTION: Bondi Blades' Instagram
Ali's Instagram
Ali's TikTok
Visit Upscribe.io/femalestartupclub to learn more and receive your first month FREE
Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning into my mini solo episode this week.
Whether you’ve been listening to the show for a while, or if you’ve been listening to the show just recently, you’ll know for a fact that I’m all. About. Tiktok. I feel like we’re in this magic time right now, similar to where we saw Instagram popping off circa 2015/2016, where we can still very much catch this wave on the way up. And for that reason, I just can’t stop telling everyone and anyone that I meet to grab this chance and just give this a really good go.
I’ve personally been putting so much effort into my channel and the results are just mindblowing. The more you put in - the more you get. And I’m not the most native person to the platform by any means. Firstly I’m 33. And I can’t dance for shit. The idea of filming myself and public speaking combined into one activity is probably the thing my nightmares are made of - which I know I know, I have a podcast so it should be easy - but still! It was a challenge I had to force myself to get used to and upskill in. but I’m absolutely certain that by investing so much time and energy into this thing now is going to pay off in a really big way and I’m also having a lot of fun with it - which is obviously KEY.
And all of this, because of the guests that come on the show and share their wisdom with us. I have them to thank - literally. So today I’ll talk you through seven of the stories I’ve heard over the last year that have absolutely convinced me that getting onto TikTok is THE thing to drive both your personal and business brand moving forward from today. Yes today. You should create your account immediately if you haven’t done so already.
Let’s get straight to it! This is me, for Female Startup Club.
LINKS WE MENTION:
Fiona Chan Instagram
Youthforia Instagram
Helen Yin LinkedIn
Inoki Bathhouse Instagram
Lisa Guerrera Instagram
Experiment Instagram
Lynda Truong Instagram
Love & Pebble Instagram
Sarah Forrai LinkedIn
Contour Cube Instagram
Nadya Okamoto Instagram
August Instagram
Sandy Lin Instagram
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.
A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.
In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.
We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand.
And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!
Let’s get into this episode, this is Amy for Female Startup Club
LINKS WE MENTION
Printfresh's Instagram
Printfresh's Facebook
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram
Coursera Website Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Amy Voloshin, the founder of Printfresh.
A longtime lover of patterns and textiles, Amy founded Printfresh with her husband in 2016 as a way to combine a few of her greatest passions—quality fabrics, bold prints, and sustainable practices. What started as a tiny operation of Amy packing and shipping orders out of her house has since grown into a nationally recognized (and loved) sleepwear and lifestyle brand.
In this episode, we cover her major pivot from print studio to notebooks and pyjamas, how to get started with retail stockists, and bootstrapping her brand to $10m in revenue in 2021.
We also dive a little deeper into influencer marketing, and how amazing it has been for the growth of the business. It’s such a big part of putting our product out there. These days brands really have to figure that out, and it's been pivotal to Printfresh. Figuring out how you work with influencers, and how you want to pay them….There are so many different ways to navigate it. For Amy, their influencers have turned into some of our best advisors. It takes a long time to build. Some make fantastic partners, some aren’t right. But it's about navigating it, sticking with it, and figuring out who really aligns with your brand.
And incase you missed me talking about this last week, we’ve just launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. The way it works is you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5 or an entrepreneur it’s literally for anyone. And it’s totally free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!
Let’s get into this episode, this is Amy for Female Startup Club
LINKS WE MENTION
Printfresh's Instagram
Printfresh's Facebook
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram
Coursera Website Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
Today, I want to dive into the blueprint of what it means to build a truly sustainable brand in 2022. To do this we’re learning from 7 guests we’ve had on the show who are putting the planet first. These are the brands leading the charge into a future where sustainability will be the rule over the exception.
It’s super relevant for any biz builders out there, because if you’re not incorporating the planet into your business model moving forward, you will be left behind. 66% of executives already believe a sustainability strategy to be a necessity in the market today, with 60% of consumers listing it as an important purchase criteria. I’m so sure that these numbers are only going to rise as we continue to feel to the harsh impact of climate change on our beautiful blue planet.
While this is so much more than a passing fashion trend, there is no denying that sustainability has become a bit of a buzz word in recent years. It’s become so prolific it almost feels we’re losing touch with both how serious we should be taking it, and just how difficult it is to properly achieve. I’m proud to have had these women on the show both open my eyes to the reality of the industry, and help us navigate how to go about this the right way. Let’s jump straight into it. Here’s are 7 key learnings from brands that are truly putting the planet first.
We learn from Kester Black founder Anna Ross about how you should incorporate sustainability in your business model from the get-go. From Charlotte Pienaar from Everyday Humans we’re reminded about the importance of focusing on the nitty gritty of the supply chain. Renewal Mill’s Caroline Cotto highlights the importance of finding your sustainability tribe along this journey. For Chippin’ founder Haley Russel it’s all about joining forces with your community to bring your product to life. In chatting to Isabel Aagaard from LastObject we’re reminded of the importance of true passion in what you’re building, whilst Blueland founder Sarah Paiji Yoo puts the greatest emphasis on the power of educating and empowering people to make better lifestyle choices. We round off the solo episode with a learnings from Repurpose founder Lauren Gropper on how to go the long-mile and not give up before you’ve reached your goals.
Let’s get straight to it! This is me, for Female Startup Club.
LINKS WE MENTION:
Anna Ross' LinkedIn
Kester Black’s Instagram
Charlotte Chen Pienaar’s Instagram
Everyday Humans Instagram
Caroline Cotto’s Instagram
Renewal Mill’s Instagram
Haley Russel’s Instagram
Chippin’ Instagram
Isabel Aagaard’s Instagram
Last Object’s Instagram
Sarah Paiji Yoo’s Instagram
Blueland’s Instagram
Lauren Gropper’s Instagram
Repurpose Instagram
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Sam Safer Valentine, one of the co-founders of tech startup Norby.
You might have heard us talking about Norby recently in one of our ads or across social media, and that’s because they’re one of our sponsors this month which is just so damn exciting.
In this episode, you’ll hear about Sam’s non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you!
I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there.
Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice.
And while we’re on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5, or an entrepreneur it’s literally for anyone. And it’s free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!
Let’s get into this episode, this is Sam for Female Startup Club
LINKS WE MENTION:
Sam's Instagram
Norby's Instagram
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Lenny's Newsletter
The Twenty Minute VC Podcast
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Sam Safer Valentine, one of the co-founders of tech startup Norby.
You might have heard us talking about Norby recently in one of our ads or across social media, and that’s because they’re one of our sponsors this month which is just so damn exciting.
In this episode, you’ll hear about Sam’s non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you!
I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there.
Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice.
And while we’re on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5, or an entrepreneur it’s literally for anyone. And it’s free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!
Let’s get into this episode, this is Sam for Female Startup Club
LINKS WE MENTION:
Sam's Instagram
Norby's Instagram
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
Lenny's Newsletter
The Twenty Minute VC Podcast
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet.
This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel.
Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence.
Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human.
I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it.
Let’s get straight into it, this is Miki for Female Startup Club
LINKS WE MENTION:
Miki's Instagram
Tushy's Website
Miki's Website
The Artist's Way Book
Save on your TUSHY purchase by using the code: STARTUPCLUB15
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet.
This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel.
Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence.
Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human.
I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it.
Let’s get straight into it, this is Miki for Female Startup Club
LINKS WE MENTION:
Miki's Instagram
Tushy's Website
Miki's Website
The Artist's Way Book
Save on your TUSHY purchase by using the code: STARTUPCLUB15
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Karen Danudjaja, the founder of Blume.
Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.
We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.
Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.
The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.
And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.
Let’s get into this episode, this is Karen for Female Startup Club.
LINKS WE MENTION:
Karen's Instagram
Blume's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Karen Danudjaja, the founder of Blume.
Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.
We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.
Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.
The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.
And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.
Let’s get into this episode, this is Karen for Female Startup Club.
LINKS WE MENTION:
Karen's Instagram
Blume's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Aspire website
How I Built This Podcast
Good to Great Book
SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators and entrepreneurs like you and me.
In this episode we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans and her top pieces of advice.
And if you want to get a free month long trial of Norby just head over to the show notes where you can find the link!
Let’s get straight into this episode, this is Claire for Female Startup Club
LINKS WE MENTION:
Moodelier's Instagram
Claire's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators and entrepreneurs like you and me.
In this episode we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans and her top pieces of advice.
And if you want to get a free month long trial of Norby just head over to the show notes where you can find the link!
Let’s get straight into this episode, this is Claire for Female Startup Club
LINKS WE MENTION:
Moodelier's Instagram
Claire's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.
From terminal parents to sex workers, extremists and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.
Cracked wide open by her past trauma, grief and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetise something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.
If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.
LINKS WE MENTION:
Zoe's Instagram
What's The Deep Instagram
Zoe's Facebook
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.
From terminal parents to sex workers, extremists and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.
Cracked wide open by her past trauma, grief and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetise something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.
If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.
LINKS WE MENTION:
Zoe's Instagram
What's The Deep Instagram
Zoe's Facebook
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lucy Goff, the founder of LYMA. If you haven’t heard of LYMA before, it was started in 2018 as a powerful supplement specifically created to change people's lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category.
Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they’ve been able to create, how she garnered a 5,000-person waitlist before launch, creating a product so good that it’s organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high-ticket items.
When it comes to the marketing piece, Lucy really opened my eyes to something I hadn't thought of before. Marketing historically was relatively simple. Now it’s much more complicated. Awareness is the key to having success long-term. If no one knows about your brand, no one knows about your product. It’s a really crowded space because it all goes through the same social channels to the same audience. That’s why you need to do something different. Understanding what doesn’t work and making those mistakes helps you understand what will work ultimately.
One definitive point of difference is to be the first brand to disrupt and move the supplement category along, as LYMA is. A story such as this one is something that works brilliantly for scoring those first PR pieces. Lucy made sure to make LYMA an all-around PR-focused product ahead of the launch. Knowing that a point of difference would naturally lead to interest, they kept their pre-launch effort pretty innocuous and vague to really hone in on that FOMO effect. It is this strategy that guaranteed a mighty 5000 people waitlist before launch and their first 1000 customers.
If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that.
Let’s get into this episode, this is Lucy for Female Startup Club.
LINKS WE MENTION:
LYMA's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lucy Goff, the founder of Lyma. If you haven’t heard of Lyma before, it was started in 2018 as a powerful supplement specifically created to change people lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category.
Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they’ve been able to create, how she garnered a 5,000 person waitlist before launch, creating a product so good that it’s organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high ticket items.
If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that.
Let’s get into this episode, this is Lucy for Female Startup Club.
LINKS WE MENTION:
LYMA's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
This episode is with Stephanie Lee from SELFMADE.
SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.
If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for founding members.
LINKS WE MENTION:
SELFMADE's Instagram
Stephanie's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
This episode is with Stephanie Lee from SELFMADE.
SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.
If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for founding members.
LINKS WE MENTION:
SELFMADE's Instagram
Stephanie's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.
Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.
In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.
LINKS WE MENTION:
Andie’s Website
Andie’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.
Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.
In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.
LINKS WE MENTION:
Andie’s Website
Andie’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Now before we get into the episode and incase you haven’t heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you’re someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WEMENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Now before we get into the episode and incase you haven’t heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you’re someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WEMENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.
Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.
In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.
And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com.
LINKS WE MENTION:
Jessica's Instagram
Kimai's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.
Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.
In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.
And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com.
LINKS WE MENTION:
Jessica's Instagram
Kimai's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal.
In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behavior front of mind.
Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.
In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon.
I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following:
There is no ‘too early', once you have a product that you’re comfortable with and ready to get into retail you should start talking to those buyers
When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going
Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace
A total of 45% of searches begin on Amazon, it’s a search engine in its own right and for that reason a very important channel to focus on.
If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it
By the way! Have you heard about our private network open to Founding Members? If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.
LINKS WE MENTION
Three Wishes Cereal's Instagram
Margaret's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal.
In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments, and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behavior front of mind.
Three Wishes is a healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free, and made from ingredients like chickpeas, pea protein, and tapioca.
In this episode, we discuss Three Wishes' extremely successful launch strategy, how to go about the financials after making sure you have a great minimum viable product, and making sure to get your product on Amazon.
I absolutely loved chatting to someone who's such an innovator in a traditional space. Our top five learnings (it was hard to narrow it down!) from chatting with Margaret are the following:
There is no ‘too early', once you have a product that you’re comfortable with and ready to get into retail you should start talking to those buyers
When something isn't working, instead of freaking out and not knowing what do, take a step back, pivot quick, change and keep going
Having the flexibility and understanding of how to quickly turn things around and be resourceful is an absolute saving grace
A total of 45% of searches begin on Amazon, it’s a search engine in its own right and for that reason a very important channel to focus on.
If you're scared to get started, yank the band-aid, just go for it - whatever is holding you back, look it in the eye, just go for it
By the way! Have you heard about our private network open to Founding Members? If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.
LINKS WE MENTION
Three Wishes Cereal's Instagram
Margaret's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.
LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.
But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).
Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.
The key learning here is that Michelle is an absolute queen at building community. “The secret is to build a brand, with the world. Not to build a brand and try and sell it to the world. Let’s build this thing together.” This is two-fold. Building a community digitally, and also bringing women in physically. Build the relationship, and then build the machine. And they didn’t build the machine (LIVELY) until 1.5 years after the community was founded. It is important to get people on board that know how to take content, are passionate about showing their personal brand and then simply reach out to them. When it comes to the physical, the magic of focus groups is that they create invaluable data. Physical focus groups help you understand whether this is the image, this is the focus, or this is the tagline. It does take time. But when you know all your focus women are on board, you have the confidence that this content is going.
Now, let's get to it.
LINKS WE MENTION:
Michelle's Instagram
LIVELY's Instagram
LIVELY's Website
LIVELEY's Twitter
LIVELY's Facebook
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.
LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.
But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).
Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.
The key learning here is that Michelle is an absolute queen at building community. “The secret is to build a brand, with the world. Not to build a brand and try and sell it to the world. Let’s build this thing together.” This is two-fold. Building a community digitally, and also bringing women in physically. Build the relationship, and then build the machine. And they didn’t build the machine (LIVELY) until 1.5 years after the community was founded. It is important to get people on board that know how to take content, are passionate about showing their personal brand and then simply reach out to them. When it comes to the physical, the magic of focus groups is that they create invaluable data. Physical focus groups help you understand whether this is the image, this is the focus, or this is the tagline. It does take time. But when you know all your focus women are on board, you have the confidence that this content is going.
Now, let's get to it.
LINKS WE MENTION:
Michelle's Instagram
LIVELY's Instagram
LIVELY's Website
LIVELEY's Twitter
LIVELY's Facebook
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.
Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patches. And here’s a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.
That’s pretty Mighty I have to say, right? But what’s even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that’s not wildly inspiring I don’t know what is.
I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there’s one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.
Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you’ve gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.
Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn’t pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach’ which means they were always really resourceful. Which in turn makes them more attractive as a business to investors.
And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that’s what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you’ve proven traction and figured out the foundations. You might then find you don’t need to raise.
In this episode, we’re covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.
Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patches. And here’s a super fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.
That’s pretty Mighty I have to say, right? But what’s even crazier is that I just did a quick google of her last week when I was making a TikTok biz breakdown of the Hero journey and now she boasts of selling a product every 3 seconds. THREE Seconds. Can you imagine? In 2021 last year she did more than 100 million dollars in annual rev, in just 5 years of starting her biz. If that’s not wildly inspiring I don’t know what is.
I discussed all sorts of things with Ju—from how she launched her brand exclusively through Amazon to how she found a manufacturer in South Korea and how she goes about driving crazy growth. But there’s one key takeaway in particular that I want to focus on today: Bootstrapping puts focus on profitability.
Together with her two co-founders, each partner put personal capital into a dedicated bank account to get the business going. Many startup entrepreneurs find that having limited capital can prove to be a blessing in disguise. Because having a tight budget forces you to think twice about every move and be resourceful and creative. Further down the line, showing an investor that you’ve gone through this process and made it to the other side can be seen as a big plus for credibility and ultimately set you a higher valuation for the business.
Bootstrapping was good because it forced them to really focus on being profitable from the very beginning. They couldn’t pay themselves fancy salaries or spend too much on PR firms and those kinds of things. So it was ‘boots to the ground, approach’ which means they were always really resourceful. Which in turn makes them more attractive as a business to investors.
And I think this is such a key insight. We can get caught up in these stories and articles we read in the media celebrating founders who are going out raising millions of dollars before even launching a product and think that’s what we should be doing, but having to prove out your concept first, get traction and actually build a profitable business will put you in a much better position to raise down the track if you need to. Focus on bootstrapping your business in the beginning until you’ve proven traction and figured out the foundations. You might then find you don’t need to raise.
In this episode, we’re covering why they decided to launch the brand exclusively through amazon, how she went about finding her manufacturer and what they do today to drive crazy growth.
LINKS WE MENTION:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favorite woman. Truly. How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life, and everything in between.
It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcaster, best-selling author, diy guru, hilarious Instagrammer as well as an entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory.
For Lil it's nice to be working on the business every day, chipping away at it, working intentionally, because it does make the biggest difference. I love Lil's approach to the financial part of the puzzle. She's always - are the numbers reflecting our efforts? Are the numbers reflecting our decisions? If not, they're not doing it properly. Initially, she thought this was a really stringent and restrictive way to run the business. How can you be your full creative self if you have to think about numbers? But now, she loves seeing really clear boundaries and restrictions. Within that perimeter, you can make the best creative decisions. Knowing what you have, what you don’t have, what you need, what you don’t need.
Let's get straight into it.
LINKS WE MENTION:
Lil Ahenkan's Instagram
Flex Factory's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favorite woman. Truly. How Lil Ahenkan (aka Flex Mami) built her empire, Flex Factory, through deep conversations talking about sex, life, and everything in between.
It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcaster, best-selling author, diy guru, hilarious Instagrammer as well as an entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory.
For Lil it's nice to be working on the business every day, chipping away at it, working intentionally, because it does make the biggest difference. I love Lil's approach to the financial part of the puzzle. She's always - are the numbers reflecting our efforts? Are the numbers reflecting our decisions? If not, they're not doing it properly. Initially, she thought this was a really stringent and restrictive way to run the business. How can you be your full creative self if you have to think about numbers? But now, she loves seeing really clear boundaries and restrictions. Within that perimeter, you can make the best creative decisions. Knowing what you have, what you don’t have, what you need, what you don’t need.
Let's get straight into it.
LINKS WE MENTION:
Lil Ahenkan's Instagram
Flex Factory's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
We cover so much in this incredible chat - she’s a real force to be reckoned with. Now a killing entrepreneur, Lezlie also bravely opens up about what it means to fail a business. How to fail, make the cut, and move on. We learn a lot from others’ successes, but there’s undoubtedly, even more, to learn about failures. They’re just a little bit trickier to talk about.
Lezlie had no trouble pinpointing the exact reason her beloved luxury fashion brand, Hector, failed. And in this conversation, she’s ready to pass on her lessons. Number one derives from becoming a consumer of your own product, as is now the case with Mid-Day Squares. Number two is all about having those around you being able to support your product. Clothing line Hector was within the 1% price point. We’re talking high-end fashion. This meant Lezlie’s community couldn’t afford to support her. When launching Mid-Day Squares it became easy for people to buy her product. Easy for people to support. This all helps create virality. Number three is all around not putting herself out there enough. She was always behind the scenes. What is more engaging than seeing a 23-year-old running around NYC in heels trying to get into stores? If that’s not inspiring, I don’t know what is. But she didn’t show that. She didn’t know how to. How to tell her story. How to put herself out there. How to market herself.
At one point you need to know how to shut something down. A good Founder knows how to throw in the towel. So, she did. After 3 years. Took some time off and realized what to do differently in the next venture. Learning about Mid-Day squares you see how all of these learnings have really come into play to her approach this time around, and just goes to show how valuable it is to learn from your mistakes. Let's get stuck in!
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
We cover so much in this incredible chat - she’s a real force to be reckoned with. Now a killing entrepreneur, Lezlie also bravely opens up about what it means to fail a business. How to fail, make the cut, and move on. We learn a lot from others’ successes, but there’s undoubtedly, even more, to learn about failures. They’re just a little bit trickier to talk about.
Lezlie had no trouble pinpointing the exact reason her beloved luxury fashion brand, Hector, failed. And in this conversation, she’s ready to pass on her lessons. Number one derives from becoming a consumer of your own product, as is now the case with Mid-Day Squares. Number two is all about having those around you being able to support your product. Clothing line Hector was within the 1% price point. We’re talking high-end fashion. This meant Lezlie’s community couldn’t afford to support her. When launching Mid-Day Squares it became easy for people to buy her product. Easy for people to support. This all helps create virality. Number three is all around not putting herself out there enough. She was always behind the scenes. What is more engaging than seeing a 23-year-old running around NYC in heels trying to get into stores? If that’s not inspiring, I don’t know what is. But she didn’t show that. She didn’t know how to. How to tell her story. How to put herself out there. How to market herself.
At one point you need to know how to shut something down. A good Founder knows how to throw in the towel. So, she did. After 3 years. Took some time off and realized what to do differently in the next venture. Learning about Mid-Day squares you see how all of these learnings have really come into play to her approach this time around, and just goes to show how valuable it is to learn from your mistakes. Let's get stuck in!
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Nicole Centeno, the founder of Splendid Spoon.
The spark for Splendid Spoon came to Nicole in 2012. Working at Condé Nast and pregnant with her first son Grover, she came to realize how unattainable it was to achieve a healthy lifestyle alongside a demanding career and the day-to-day realities of being a working parent. What she wanted was to find a way to make nutritious, and, importantly, delicious plant-based food accessible to everyday Americans.
While working full time, Nicole began attending culinary school, dabbling in catering (by delivering soups on her lunch break that she’d cooked earlier that morning!), hosting pop-ups, and teaching cooking/nutrition courses at Columbia University. These experiences — coupled with her studies in diet therapies, a penchant for entrepreneurship, and a conviction that there must be a better way to eat well — convinced Nicole to take the leap and leave her corporate career to pursue food full-time.
What I love about this story, is that Nicole talks about having none of the business language, but all of the instincts when she was first starting out. She knew how to ask for things, she knew where she needed to get to but just didn’t have the language or the model to explain these things. This is so often the case for first-time founders. We know where we're going, and we have a plan, but we don’t speak the business jargon. In the end, the magic lay in being very passionate about what she believed in. That was the most powerful part of it. People had the conviction that she would keep trying. Had that tenacity, She had a story. With the key pieces to convince someone that she could make this bigger, she could get stuck in.
We’re covering her journey of side-hustle to 8-figure biz, the challenges that the food industry faces, and how to do a friends and family round. So much good stuff in here I know you’re going to love it!
And remember that if you want a signed copy of my book, this week and next I’m sending them out to anyone who creates a TikTok video about Female Startup Club. All you need to do is post the video and slide into my inbox at hello@femalestartupclub.com.
Have the best day and enjoy the episode, this is Nicole for Female Startup Club
LINKS WE MENTION:
Splendid's Website
Book: The Hard Thing About Hard Things
Book: The Artist's Way
Book; Soup Cleanse Cookbook
Blog: First Round Capital
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Nicole Centeno, the founder of Splendid Spoon.
The spark for Splendid Spoon came to Nicole in 2012. Working at Condé Nast and pregnant with her first son Grover, she came to realize how unattainable it was to achieve a healthy lifestyle alongside a demanding career and the day-to-day realities of being a working parent. What she wanted was to find a way to make nutritious, and, importantly, delicious plant-based food accessible to everyday Americans.
While working full time, Nicole began attending culinary school, dabbling in catering (by delivering soups on her lunch break that she’d cooked earlier that morning!), hosting pop-ups, and teaching cooking/nutrition courses at Columbia University. These experiences — coupled with her studies in diet therapies, a penchant for entrepreneurship, and a conviction that there must be a better way to eat well — convinced Nicole to take the leap and leave her corporate career to pursue food full-time.
What I love about this story, is that Nicole talks about having none of the business language, but all of the instincts when she was first starting out. She knew how to ask for things, she knew where she needed to get to but just didn’t have the language or the model to explain these things. This is so often the case for first-time founders. We know where we're going, and we have a plan, but we don’t speak the business jargon. In the end, the magic lay in being very passionate about what she believed in. That was the most powerful part of it. People had the conviction that she would keep trying. Had that tenacity, She had a story. With the key pieces to convince someone that she could make this bigger, she could get stuck in.
We’re covering her journey of side-hustle to 8-figure biz, the challenges that the food industry faces, and how to do a friends and family round. So much good stuff in here I know you’re going to love it!
And remember that if you want a signed copy of my book, this week and next I’m sending them out to anyone who creates a TikTok video about Female Startup Club. All you need to do is post the video and slide into my inbox at hello@femalestartupclub.com.
Have the best day and enjoy the episode, this is Nicole for Female Startup Club
LINKS WE MENTION:
Splendid's Website
Book: The Hard Thing About Hard Things
Book: The Artist's Way
Book; Soup Cleanse Cookbook
Blog: First Round Capital
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
Today is all about diving into the learnings of some of the highest rev-generating business founders that we’ve had on the show, those producing around the 9-figure mark. For those counting numbers in their heads right now, that’s revenue of 100 mil and above. Don’t worry, it took me a quick google search myself. This is an impressive and particularly interesting milestone for a business because of many reasons. It’s often said that in order to be considered as a potential investment by VCs, you should tell a convincing story which could catapult your startup to forecasts in the $100M annual rev mark. In other words, should a $100M revenue look realistic some point in your future, you’ll be catching some serious VC eyeballs. The funny thing is that when we look at the numbers, only 0.04% of companies ever reach that mark. And I can imagine that when we look at women-founded companies we can look to add another load of zero’s in front of that number. These are pretty slim chances of success, giving all the more praise to the female founders we’ve had on the show that are actively breaking through this glass ceiling.
On that note, I’m a bit hesitant to call these founders the most successful founders we’ve had on the show. Success in business isn’t just down to the level of revenue you’re creating. Whilst it’s important to audit what success looks like to you, there def isn’t a one size fits all approach here. You can aim for growth. You can aim for building an amazing community. You can aim for fame. You can aim for a sense of fulfillment. You can aim for happiness.
So, let’s get listening to the key learnings from the highest revenue generating business owners we’ve had on the show. Keep a pen and notepad at the ready, there is a LOT of food for thought here. Thank you so much for listening in. These are five women and conversations that have resonated with me enormously over the life-time of Female Startup Club, and I hope you’re able to get as much out of their journeys as I have. I’ll link each of their episodes in the show-notes if you want to dive deeper into each of their journeys.
And as always if you’re on your phone listening to this episode take a quick screenshot of the podcast and share it to your Instagram stories or leave us a review in your podcast app to help other ears find us. And of course… You’re always welcome to slide into DMs or my inbox bc you know how much I love to chat. Feel free to ask me any questions or share what you’re thinking. You can reach me directly at @dooneroisin in all the usual places.
So let’s get into it, here’s how to build a 9-figure empire.
Rowena Bird’s Instagram
LUSH’s Website Amanda Klane’s Instagram
Yasso’s Website
Ju Rhyu’s Instagram
Hero Cosmetics’ Website
Elyce Arons’ Instagram
Frances Valentine’s Website
Leila Hormozi’s Instagram
Tara Bosch’s Instagram
SmartSweets Website
Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP Try Zapier for free today at zapier.com/STARTUP Learn more about Dymo at Dymo.com In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Samantha Brett who is the founder of Naked Sundays.
Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.
This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.
I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.
Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning reapply regularly, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.
And while I’ve got you here! One quick thing. I’m giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way.
Let’s get straight into this episode! This is Samantha for Female Startup Club
**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
LINKS WE MENTION:
Naked Sundays' Instagram
Samantha's Instagram
Female Startup Club's Instagram
The BOGO App Website
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
Learn more about Dymo at Dymo.com
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Samantha Brett who is the founder of Naked Sundays.
Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.
This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.
I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.
Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning reapply regularly, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.
And while I’ve got you here! One quick thing. I’m giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way.
Let’s get straight into this episode! This is Samantha for Female Startup Club
**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
LINKS WE MENTION:
Naked Sundays' Instagram
Samantha's Instagram
Female Startup Club's Instagram
The BOGO App Website
Doone's Instagram
Doone's TikTok
To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Helen Hall who is the founder of a biz called Blender Bombs.
In this episode we cover: her journey from starting this business with just $300 in her kitchen, growing organically through consistent social media, the serious ups and downs of entrepreneurship and how she found mentors that changed the course of her business.
Also, I don’t know about you but right now I am totally obsessed with TikTok so if you’re on the platform let’s be friends! You can find me at @dooneroisin - I’d love to see what you’re up to.
LINKS WE MENTION:
Helen's Instagram
Blender Bombs' Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Helen Hall who is the founder of a biz called Blender Bombs.
In this episode we cover: her journey from starting this business with just $300 in her kitchen, growing organically through consistent social media, the serious ups and downs of entrepreneurship and how she found mentors that changed the course of her business.
Also, I don’t know about you but right now I am totally obsessed with TikTok so if you’re on the platform let’s be friends! You can find me at @dooneroisin - I’d love to see what you’re up to.
LINKS WE MENTION:
Helen's Instagram
Blender Bombs' Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens and get your FREE gift at Athleticgreens.com/STARTUP
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re mixing things up and learning from Tash Todd Williams, founder of digital marketing agency Word of Mouth Collective.
I’ve known Tash for circa 10 years now and have had the absolute pleasure of watching her journey from launching a fashion publication that she exited before she was 24, to today running a successful digital agency with a special love for female founders and entrepreneurs. Today she’s coming on to share part of that journey and a bunch of interesting tips and advice for early-stage bootstrapped founders including where she sees a lot of small businesses go wrong, the challenges that founders have in today’s landscape post iOS apple updates when it comes paid marketing and when a small business owner should actually be looking to engage an agency.
One thing we often hear on the podcast is that founders regret having spent on an agency too early on in their journey. In this episode, we explore the best time for bootstrapped founders to actually make this move and start working with an agency. At which stage in the journey it would pay off. And this is all about looking at tipping points of scale. There’s one scenario where you’ve just raised and you have a lot of capital so that’s totally separate. When you have strong KPIs to reach and the capital to get there, it makes a lot of sense to hire an agency. It's not these founders, but rather the bootstrapped founders we often hear about regretting investing in an agency early on. At this point, it becomes more about which stage of business you will be ready. If you’re running lean and doing this alone, you can come to a tipping point where you do not have the time and resources to upskill yourself and you have too many moving parts in the business. This would be the point to consider outsourcing to an agency. As Tash says, they're not in the business to bankrupt anybody. Audit yourself, audit where the business is at, and based on that draw conclusions if this actually makes sense for you.
So many gems in here, I know you’re going to love her!
And btw, are we friends on TikTok? I’m having so much fun on that platform, Id love to connect and see what you’re creating on there too. Find me at @dooneroisin in all the places.
LINKS WE MENTION:
Natasha's LinkedIn
World of Mouth Digital LinkedIn
Word of Mouth Digital Instagram
Female Startup Club's Instagram
Entrepreneurs on Fire Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re mixing things up and learning from Tash Todd Williams, founder of digital marketing agency Word of Mouth Collective.
I’ve known Tash for circa 10 years now and have had the absolute pleasure of watching her journey from launching a fashion publication that she exited before she was 24, to today running a successful digital agency with a special love for female founders and entrepreneurs. Today she’s coming on to share part of that journey and a bunch of interesting tips and advice for early-stage bootstrapped founders including where she sees a lot of small businesses go wrong, the challenges that founders have in today’s landscape post iOS apple updates when it comes paid marketing and when a small business owner should actually be looking to engage an agency.
One thing we often hear on the podcast is that founders regret having spent on an agency too early on in their journey. In this episode, we explore the best time for bootstrapped founders to actually make this move and start working with an agency. At which stage in the journey it would pay off. And this is all about looking at tipping points of scale. There’s one scenario where you’ve just raised and you have a lot of capital so that’s totally separate. When you have strong KPIs to reach and the capital to get there, it makes a lot of sense to hire an agency. It's not these founders, but rather the bootstrapped founders we often hear about regretting investing in an agency early on. At this point, it becomes more about which stage of business you will be ready. If you’re running lean and doing this alone, you can come to a tipping point where you do not have the time and resources to upskill yourself and you have too many moving parts in the business. This would be the point to consider outsourcing to an agency. As Tash says, they're not in the business to bankrupt anybody. Audit yourself, audit where the business is at, and based on that draw conclusions if this actually makes sense for you.
So many gems in here, I know you’re going to love her!
And btw, are we friends on TikTok? I’m having so much fun on that platform, Id love to connect and see what you’re creating on there too. Find me at @dooneroisin in all the places.
LINKS WE MENTION:
Natasha's LinkedIn
World of Mouth Digital LinkedIn
Word of Mouth Digital Instagram
Female Startup Club's Instagram
Entrepreneurs on Fire Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.
Today, I’m bringing you another workshop inspired special, brought to you through the Hype Club coffee chats. If you listen regularly you’ve heard me chatting about our Wednesday virtual coffee chats in Hype Club before and this is such a great hour of the week. It’s a chance for all the founders to catch up with each other up on their busy weeks, and an intimate place to hype and support one another. We have such an awesome group of like-minded founders early on in their journey right now, and these Wednesdays have really become a highlight of my week. This is even more so the case when we have a special guest popping in to teach us a workshop in their area of expertise.
With a couple of the founders in our group looking to launch into Amazon in the near future, we invited Carina McLeod to come and teach us the initial steps to getting the hang of this tricky channel. Carina is a real expert in the space, with 20 years retail and 18 years of Amazon experience behind her. She now runs an Amazon focused agency called Ecommerce Nurse ran by a team of ex Amazonians, helping sellers and vendors grow and reach their potential on Amazon in North America and Europe. In other words, the perfect woman for the job. During our session, she broke down the seven key steps you absolutely must take into consideration if you’re to succeed on Amazon. And because I know how useful that was to all of the women in the club, I’m excited to share the general roadmap with you here today.
You’ll have to tune into the episode to catch all the good bits here, but let me give you a little sneakpeek into the last step you’ve got to keep in check for Amazon success. It’s to realise your listing isn’t something that you just set up and leave to fend for itself. A set-up and leave it strategy just doesn’t work on this platform. You need to nurture it on the daily. It’s all about momentum and relevance with Amazon. What was a strategy yesterday might not be a strategy today, and you should be consistently working to optimise your listing and AB test your strategies. So, get yourself nice and familiar with the platform, because you’re in this for the long-run.
Ok that’s all for today! Thank you so much for listening in. Success for Amazon is absolutely possible for everyone, and I hope this episode allows you to focus your attention on all the right areas for that initial launch. If you want to get the extended version of what I’m talking about, you can sign up to Hype Club and watch the replays of all our past workshops, including this one with Carina from Ecommerce Nurse.
So let’s get into it, here are seven key steps to success on Amazon. LINKS WE MENTION:
eCommerce Nurse Website eCommerce Nurse Instagram Carina McLeod LinkedIn Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Katie Wilson, founder of BelliWelli.
BelliWelli is a functional wellness brand that offers a healthy snack alternative, while also creating a movement around the very common but rarely talked about struggle of digestive health which affects over 70% of U.S. adults. Katie saw a gap in the $280 B functional food market and set out to create a treat that was made by gut sufferers, for gut sufferers, with the FIRST gluten-free, dairy-free, vegan, and certified low-FODMAP bar being born.
This episode is so much fun, Katie is a marketing genius and shares so many learnings around how she built her communities, grassroots initiatives to get the word out there about the brand and the billboard that went viral.
If you love this episode as much as I did recording it, remember to screenshot and share on IG to help other ears find us!
LINKS WE MENTION:
BelliWelli's Instagram
Katie's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Katie Wilson, founder of BelliWelli.
BelliWelli is a functional wellness brand that offers a healthy snack alternative, while also creating a movement around the very common but rarely talked about struggle of digestive health which affects over 70% of U.S. adults. Katie saw a gap in the $280 B functional food market and set out to create a treat that was made by gut sufferers, for gut sufferers, with the FIRST gluten-free, dairy-free, vegan, and certified low-FODMAP bar being born.
This episode is so much fun, Katie is a marketing genius and shares so many learnings around how she built her communities, grassroots initiatives to get the word out there about the brand and the billboard that went viral.
If you love this episode as much as I did recording it, remember to screenshot and share on IG to help other ears find us!
LINKS WE MENTION:
BelliWelli's Instagram
Katie's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re joined by Tara Bosch, founder of the wildly successful candy brand, SmartSweets. Since launching in July 2016, SmartSweets' mission to innovate delicious, low-sugar candy you can feel good about has remained the same – Kick Sugar, Keep Candy™. Envisioned as "the future of candy," SmartSweets aims to be a global leader in the sugar reduction movement by tackling one of the largest and most concerning ingredients in our everyday food – sugar. In this episode, we cover Tara’s inspiring journey from starting this business in her kitchen right through to selling a major stake in the business for $360m. It’s a wild ride and I know you’re going to learn so much from Tara! I couldn't believe how she only raised $3M to then go on to proceed with a $360M acquisition. Some seriously impressive stuff. Tara believes there to be so much stigma and idealization around raising as if that almost becomes the celebration. Realistically this can distract from the fact that the money is so you can grow your business, and those are the milestones that you should be celebrating. If you can raise no money that’s amazing, it’s much more beneficial for everyone. There are some real nuggets of wisdom here that I know will benefit a lot of you. For example, how it may look like entrepreneurs with a certain level of success have it all figured out but that's very rarely the case. Tara thought that when you got to a certain level of success you just have this unwavering confidence that you know what you're doing and you've got it all figured out. That as you scale, this feeling comes automatically. But this just isn't the case. The feeling changes, but you rarely feel like you've got it all figured out. That's just part of the entrepreneurial ride, what keeps you going in some ways, and also something that's good to accept. There’s not one event that is the silver bullet to success, just accumulation that keeps that momentum going, and the snowball getting bigger and bigger. But you still have to push that snowball. Stick around for the last part where Tara dives into her key piece of advice for entrepreneurs entering the candy space. For her, having a radical value proposition is one of the reasons at the heart of why SmartSweets scaled so quickly, and why they're continuing to be the market leader. To have a massively successful product and simultaneously better the world you have to take something that exists and create so much radical value that for people it’s reinventing the wheel in a very meaningful way, that sparks the emotional response of someone to your product. Make sure you have that radical value proposition. If you love this episode remember to screenshot and share on Instagram stories to help other ears find us.
LINKS WE MENTION
Smartsweets Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Tim Ferriss' Blog
Peter Thiel's Zero to One
Felix Dennis' How To Get Rich
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re joined by Tara Bosch, founder of the wildly successful candy brand, SmartSweets. Since launching in July 2016, SmartSweets' mission to innovate delicious, low-sugar candy you can feel good about has remained the same – Kick Sugar, Keep Candy™. Envisioned as "the future of candy," SmartSweets aims to be a global leader in the sugar reduction movement by tackling one of the largest and most concerning ingredients in our everyday food – sugar. In this episode, we cover Tara’s inspiring journey from starting this business in her kitchen right through to selling a major stake in the business for $360m. It’s a wild ride and I know you’re going to learn so much from Tara! I couldn't believe how she only raised $3M to then go on to proceed with a $360M acquisition. Some seriously impressive stuff. Tara believes there to be so much stigma and idealization around raising as if that almost becomes the celebration. Realistically this can distract from the fact that the money is so you can grow your business, and those are the milestones that you should be celebrating. If you can raise no money that’s amazing, it’s much more beneficial for everyone. There are some real nuggets of wisdom here that I know will benefit a lot of you. For example, how it may look like entrepreneurs with a certain level of success have it all figured out but that's very rarely the case. Tara thought that when you got to a certain level of success you just have this unwavering confidence that you know what you're doing and you've got it all figured out. That as you scale, this feeling comes automatically. But this just isn't the case. The feeling changes, but you rarely feel like you've got it all figured out. That's just part of the entrepreneurial ride, what keeps you going in some ways, and also something that's good to accept. There’s not one event that is the silver bullet to success, just accumulation that keeps that momentum going, and the snowball getting bigger and bigger. But you still have to push that snowball. Stick around for the last part where Tara dives into her key piece of advice for entrepreneurs entering the candy space. For her, having a radical value proposition is one of the reasons at the heart of why SmartSweets scaled so quickly, and why they're continuing to be the market leader. To have a massively successful product and simultaneously better the world you have to take something that exists and create so much radical value that for people it’s reinventing the wheel in a very meaningful way, that sparks the emotional response of someone to your product. Make sure you have that radical value proposition. If you love this episode remember to screenshot and share on Instagram stories to help other ears find us.
LINKS WE MENTION
Smartsweets Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Tim Ferriss' Blog
Peter Thiel's Zero to One
Felix Dennis' How To Get Rich
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m recording this from my little hotel room in sunny New York city and I’m feeling so grateful to be in this beautiful city. Today, I want to dive into a topic that I know is going to be relevant for every single one of you listening in. And that’s the topic of female health. Women have been underserved by the healthcare industry for a really damn long time. But now finally, with more women in STEM, and more female entrepreneurial disrupters, the future of femtech is looking bright.
Firstly, we learn from Dr. Amy Divaraniya, the founder of Oova, an incredibly innovative women’s health company. Amy has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery.
Next, I introduce Nadya Okamoto from August. Or you might know her better as the “period girl”. August is the lifestyle period brand that makes sustainable period care that actually works. And Nadya is one of those women that is impossible not to be impressed by and excited about. She’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a TikToker that’s grown to 2.4 million followers.
Thirdly, I dive into the story of Bethany Edwards and her creation Lia, the world’s first flushable pregnancy test. Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just last year, is the FDA cleared Lia pregnancy test.
Next I’m introducing you to Alexandra Fine, a real favourite from the show, and one of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content.
Our fifth story is that of Krystal Duhaney the Founder of Milky Mama. After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. So, in November of 2015, Milky Mama was born. Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible.
I next introduce you to another woman modernizing sustainable period care, Cherie Hoeger with Saalt. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone.
Last but not least, I want to shine a light on Sally Mueller and her company Womaness. Womaness is a collection of modern, innovative menopause products developed for women, by women that offer solutions from head to toe, and everything in between.
These are all stories that have really stuck with me in the last year, an incredible little bank of inspiration, and if I can pass that feeling onto even just one of you today that’s a mission very much accomplished. Let’s get straight to it! This is me, for Female Startup Club.
LINKS WE MENTION: Amy’s Instagram Oova’s Instagram Nadya’s Instagram August’s Instagram Bethany’s Instagram Lia’s Instagram Alexandra’s Instagram Dame’s Instagram Krystal’s Instagram Milky Mama’s Instagram Cherie’s Instagram Saalt’s Instagram Female Startup Club's Instagram Doone's Instagram Doone's TikTok Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from the co-founder of Summersalt, Reshma Chatteram Chamberlin. Summersalt launched in 2017 after a serendipitous moment with her co-founder Lori, and what started as a swimwear company made from recycled materials has since moved into every area of a woman's wardrobe.
We’re talking through Reshma’s journey and the power a mission driven brand can have in a saturated market. How to successfully collaborate with brands as a way to drive significant customer acquisition and her core tips from raising $26m in venture dollars.
If you learn something from this episode please do share it on Instagram stories and tag us @femalestartupclub to help other ears find us. I am so grateful to each and every one of you when you do that.
LINKS WE MENTION:
Reshma's Instagram
Summersalt's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from the co-founder of Summersalt, Reshma Chatteram Chamberlin. Summersalt launched in 2017 after a serendipitous moment with her co-founder Lori, and what started as a swimwear company made from recycled materials has since moved into every area of a woman's wardrobe.
We’re talking through Reshma’s journey and the power a mission driven brand can have in a saturated market. How to successfully collaborate with brands as a way to drive significant customer acquisition and her core tips from raising $26m in venture dollars.
If you learn something from this episode please do share it on Instagram stories and tag us @femalestartupclub to help other ears find us. I am so grateful to each and every one of you when you do that.
LINKS WE MENTION:
Reshma's Instagram
Summersalt's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re trying something a little different and digging into an artist-entrepreneurs business model. I’m learning from Emma Gibbons, a Devon-based mixed-media pop artist who’s become known for her colorful, contemporary artworks using resin, glitter, crystals, and precious materials.
Emma’s experience in the art industry has seen her working on some of the most high-profile exhibitions in the world including seven years working for Damien Hirst. Before becoming a full-time artist she actually worked on the installation and exhibition for Damien Hirst’s infamous ‘For The Love of God’ diamond-encrusted skull at its UK unveiling at White Cube Gallery in London.
In this episode, we cover the blueprint of how she grew her business through galleries, what she learned working with Damien and how Margot Robbie became one of her A-list celebrity clients after a situation involving her personal trainer and a swift swoop-in.
Emma is the first-ever artist I've spoken to on the show, and it was so interesting to get to know more about the intersection of art and business. Especially, to see how much the two overlap. As Emma says, you almost have to go to your creative work with your business hat on. At this stage, there's not even so much creativity, it's business. It's like having two full-time jobs at once. And just as we often mention in business, how important it is to have a unique point of difference for your product. It's got to be unique. That's a no-brainer. It can't be run-of-the-mill, as there will be no chance you'll stand out against the countless other works out there battling for people's attention. The more unique you are, the more you can communicate your story, and the easier it is for people to hook onto that.
Whilst it's easy to see the business aspect of working in the entrepreneurial art space, it's also cool to learn how creativity seeps back into the business side of things. For all entrepreneurs. For example, how there's no specific blueprint or magic solution to success. There are lots and lots of different ways to go about building and scaling your business, and what works for one person may not necessarily work for someone else. It's important to take in lots and lots of different views on how to do things because there is no set way. You can then cherry-pick what works for you. The key here is to maintain focused on the things that you can do. The things that are possible. In Emma's case, what you can do with some paints and some ambition. The magic that you can create with some real hunger and some talent.
If you learn something from this episode please do screenshot and share on Instagram stories tagging us @femalestartupclub.
LINKS WE MENTION:
Emma's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re trying something a little different and digging into an artist-entrepreneurs business model. I’m learning from Emma Gibbons, a Devon-based mixed-media pop artist who’s become known for her colorful, contemporary artworks using resin, glitter, crystals, and precious materials.
Emma’s experience in the art industry has seen her working on some of the most high-profile exhibitions in the world including seven years working for Damien Hirst. Before becoming a full-time artist she actually worked on the installation and exhibition for Damien Hirst’s infamous ‘For The Love of God’ diamond-encrusted skull at its UK unveiling at White Cube Gallery in London.
In this episode, we cover the blueprint of how she grew her business through galleries, what she learned working with Damien and how Margot Robbie became one of her A-list celebrity clients after a situation involving her personal trainer and a swift swoop-in.
Emma is the first-ever artist I've spoken to on the show, and it was so interesting to get to know more about the intersection of art and business. Especially, to see how much the two overlap. As Emma says, you almost have to go to your creative work with your business hat on. At this stage, there's not even so much creativity, it's business. It's like having two full-time jobs at once. And just as we often mention in business, how important it is to have a unique point of difference for your product. It's got to be unique. That's a no-brainer. It can't be run-of-the-mill, as there will be no chance you'll stand out against the countless other works out there battling for people's attention. The more unique you are, the more you can communicate your story, and the easier it is for people to hook onto that.
Whilst it's easy to see the business aspect of working in the entrepreneurial art space, it's also cool to learn how creativity seeps back into the business side of things. For all entrepreneurs. For example, how there's no specific blueprint or magic solution to success. There are lots and lots of different ways to go about building and scaling your business, and what works for one person may not necessarily work for someone else. It's important to take in lots and lots of different views on how to do things because there is no set way. You can then cherry-pick what works for you. The key here is to maintain focused on the things that you can do. The things that are possible. In Emma's case, what you can do with some paints and some ambition. The magic that you can create with some real hunger and some talent.
If you learn something from this episode please do screenshot and share on Instagram stories tagging us @femalestartupclub.
LINKS WE MENTION:
Emma's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Hi everyone! Doone here - your host and hype girl. Thanks for tuning in to my solo episode this week. I’m going to chat about something that’s been at the top of my mind all week, and that’s the workshop with Lisa Guerrera from Experiment Beauty hosted through the Hype Club last Wednesday. It was just so good and I wanted to get a chance to share all the best bits with you guys. Roughly once a month we bring in an expert in the DTC space to teach us about their area of expertise, give us some tactical lessons, and provide strategies to level up in business. After Lisa was a guest on the show last month, I just knew she’d have so much to offer the Hype girls. There’s been a lot of chat about how to move forward with TikTok and organic marketing, and who better to learn from than the queen of Gen Z marketing herself? And my god, she went above and beyond. Covering virtual friends, creative collabs, fearless fundraising, and TikTok tactics, this is one for the savvy founders at any stage of their journey. The first thing I took away from the workshop, is how common and even important it has become to make friends on the web. And the way to set yourself up for that is to dive into the content creation side of things. Being a content creator on your brand account, and being front and center to the biz, sets the tone to catch all the eyeballs. Truth be told, if you’re not prepared to make content and dive into social it’s going to be really hard for you to grow organically. Content creation is all good and well, but where on earth do we get started? Especially when it comes to TikTok, it can be hard to know how to kick things off. And that’s one of the main reasons I so badly wanted Lisa to come and chat with the Hype girls. What Lisa said it comes down to, is a lot to do with what works for you. There’s no right or wrong way to curate your content, as long as it fits your brand essence. This reminds me of a chat I had with Youthforia’s Fiona Chan, who was adamant that you should always create content in a way that makes life easier for yourself. Choose something that’s easy for you to talk about, easy to fit into your day. Because you’re going to want to be churning out a lot of it. Don’t just whack any old thing up there, but the net can be cast (very) wide. Lastly we chatted a bunch about fundraising. This was particularly interesting because Lisa was not originally such an advocate for it herself. During out workshop, she shared the two big things she took away from the experience. Number one: how to pitch. It’s so important to craft your message in a way it translates your story in the way you intend. And secondly, and I dare say more importantly, she networked her arse off. The 50-75 investors she spoke to the first time around might not have put in any capital, but they liked her. And we should never underestimate how powerful that is. In combination, Lisa broadening her fellow founder network. Hanging out at co-working spots and hitting up fellow founders in the space. With this behind you, putting yourself in the right room, and talking to the right people, you have yourself a pretty sweet recipe for success. And a whole new world of opportunities might just open.
Let’s get straight to it! This is me, for Female Startup Club.
Lisa’s Instagram Experiment Beauty’s Instagram Female Startup Club's Instagram Learn more about Dymo at Dymo.com Learn more about Athletic Greens at Athleticgreens.com Try Zapier for free today at zapier.com/STARTUP In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane.
By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now.
The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world.
If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this.
LINKS WE MENTION:
Rosie's Instagram
By Rosie Jane's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today we’re learning from Rosie Jane Johnston, the founder of By Rosie Jane.
By Rosie Jane was founded in 2010 by celebrity makeup artist Rosie Jane Johnston, an Aussie who has made her home in LA. Each fragrance, formulated by Rosie herself, is free of parabens, sulfates, phthalates and phosphates and housed in recycled and recyclable packaging. Her perfumes and body care products are refreshingly simple and ideal for daily wear using the highest quality fragrance oils. We cover her journey to building this brand into a 7 figure company stocked in the likes of Sephora and Thirteen Lune, and the campaign that’s driving her customer acquisition right now.
The thing that really struck me in this episode is Rosie's relentless pursuit in business and getting what she wants, to get By Rosie Jane to where it is today. She really shows us how a no now doesn’t mean a no forever, and it’s all about being open for when that time comes for the no to turn into a yes. That’s where your courage and conviction are. If you are not doing something you truly believe in, you truly love, you’re not going to stay the course. Whatever that is for you, has to be your driving force. There’s something within your entrepreneurial spirit. That’s just in you. It takes 10 years to reach overnight success. And in that time you need to have that persistence and true conviction in what you’re doing. When we look at legacy brands, there are a few key things key they are getting really right. They have these incredible “whys”. They have a lot of struggles in the beginning. They’ve had to change and move with the time and have great failures and still come back, which is so important to have in the entrepreneurial world.
If you love something in this episode please do consider sharing it on Instagram stories and tagging us or leaving us a review to help other ears find us. I’m so grateful for each and every one of you who does this.
LINKS WE MENTION:
Rosie's Instagram
By Rosie Jane's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Learn more about Dymo at Dymo.com
Learn more about Athletic Greens at Athleticgreens.com
Try Zapier for free today at zapier.com/STARTUP
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™.
Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.
Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015.
In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foods™, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet.
There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible.
How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.
If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Lizanne Falsetto
Betterland Foods' Website
Betterland Milk
Woobars
Young Presidents Organisation (YPO)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™. Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market. Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015. In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foods™, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet. There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible. How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it. If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us. LINKS WE MENTION: Lizanne Falsetto Betterland Foods' Website Betterland Milk Woobars Young Presidents Organisation (YPO) Female Startup Club's Instagram Doone's Instagram Doone's TikTok In sponsorship with Zyro, easiest to use website builder and eCommerce platform In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Female Startup Club's YouTube Female Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™.
Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.
Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015.
In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foods™, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet.
There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible.
How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.
If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Lizanne Falsetto
Betterland Foods' Website
Betterland Milk
Woobars
Young Presidents Organisation (YPO)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Lizanne Falsetto, the founder of thinkThin® and betterland foods™.
Lizanne began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and a strong desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary product that would become one of the most sought-after health foods on the market.
Her original instinct for a clear market opportunity in health food evolved into a 20-year tenure as founder and CEO of one of the fastest-growing health food brands in history and was eventually acquired for $217 m in 2015.
In 2020, as the pandemic disrupted life the world over, she was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. These discoveries rekindled her entrepreneurial verve and led her to establish betterland foods™, a new venture committed to creating crave-able, delicious foods that are better for people – and better for the planet.
There are so many learnings and lessons woven into this episode and I’m just so excited to be able to share this inspiring conversation with you. We chat about the early days of building the brand when Lizanne was still modeling and would bring her home-creations to shoots to get feedback. How this natural desire led her to walk straight into the path of entrepreneurship, and how she learned what she was doing along the way. Setting up "Harvard for a day" chats with consultants, and just getting her product into as many hands as possible.
How important it is to keep your messaging consistent. Especially when you have limited ways to get your voice out there, to stay consistent with your messaging. And my favorite tip of all, how important it is to have your own personal financial situation in check when you get into building a business and possibly raising capital. It's so important to understand this, in order to understand the ramifications down the line. We round off by chatting about her incredible exit selling thinkThin® for $217 million. And how important it is to be ready spiritually, mentally, and emotionally before selling your business. Now, let's get straight into it.
If you love it as much as I did and you learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Lizanne Falsetto
Betterland Foods' Website
Betterland Milk
Woobars
Young Presidents Organisation (YPO)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Katie Spies, founder of Maev.
Founded in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological needs and the shortcomings of products we’ve been told to trust. Fast forward to today Maev has raised $9 million dollars and is on a mission to disrupt the industry.
In this episode, we talk through the origins of the story, when Maev was 1-2 people sitting in a WeWork in Soho, hand-making food, and doing things that no one really understood. Encountering every problem that could happen. To have now raised $9M and nailing the customer satisfaction and finding some great businesses to partner with. One thing that makes the journey with Maev a little more difficult than usual, is the fact the product is shipped as a frozen good. In Katie's words, "I've aged 15 years since shipping frozen food." It’s really logistically difficult. We were lucky enough to be able to learn from her mistakes, and she delved into some tips that make the process a little easier for others looking to get into frozen food. Firstly, you need to make sure your AOV is high enough to cover the costs of shipping. Secondly, you can benefit a lot from finding ways to fit more in the shipping boxes. And finally, finding those innovative partners is absolutely key.
Aside from that, I loved hearing about Katie's approach to her customers in this episode. It's incredibly inspiring. It's the kind of thing every company knows they should be doing, but it often gets left behind on the list of priorities. And that's that she takes five customer phone calls a week, and has since the beginning of starting the business. The customers or potential customers chat, and she just gets to absorb. There's so much to learn here. If we can understand the customer better than anyone else, you will literally be able to build any product. It’s so fulfilling, and humanizing is great. People want to buy things from people, not faceless corporations. Sometimes they’re a highlight, sometimes they’re a distraction, but they’re always useful.
Besides that, we also get into some nifty little tips when it get's to e-mail marketing and some guerilla marketing tactics that have proved successful since the early days of Maev, and helped them build up those initial 100 customers.
If you love this episode and learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Maev's Instagram
Maev's Facebook
High Growth Handbook (Elad Gil)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Katie Spies, founder of Maev.
Founded in 2020, Maev started as a collective of dog parents who wanted better for their dogs. After Katie’s adopted dog George experienced a health scare, she turned her focus to nutrition to keep him healthy and happy. With help from her pet parent community, she began conducting deep research into the modern dog’s biological needs and the shortcomings of products we’ve been told to trust. Fast forward to today Maev has raised $9 million dollars and is on a mission to disrupt the industry.
In this episode, we talk through the origins of the story, when Maev was 1-2 people sitting in a WeWork in Soho, hand-making food, and doing things that no one really understood. Encountering every problem that could happen. To have now raised $9M and nailing the customer satisfaction and finding some great businesses to partner with. One thing that makes the journey with Maev a little more difficult than usual, is the fact the product is shipped as a frozen good. In Katie's words, "I've aged 15 years since shipping frozen food." It’s really logistically difficult. We were lucky enough to be able to learn from her mistakes, and she delved into some tips that make the process a little easier for others looking to get into frozen food. Firstly, you need to make sure your AOV is high enough to cover the costs of shipping. Secondly, you can benefit a lot from finding ways to fit more in the shipping boxes. And finally, finding those innovative partners is absolutely key.
Aside from that, I loved hearing about Katie's approach to her customers in this episode. It's incredibly inspiring. It's the kind of thing every company knows they should be doing, but it often gets left behind on the list of priorities. And that's that she takes five customer phone calls a week, and has since the beginning of starting the business. The customers or potential customers chat, and she just gets to absorb. There's so much to learn here. If we can understand the customer better than anyone else, you will literally be able to build any product. It’s so fulfilling, and humanizing is great. People want to buy things from people, not faceless corporations. Sometimes they’re a highlight, sometimes they’re a distraction, but they’re always useful.
Besides that, we also get into some nifty little tips when it get's to e-mail marketing and some guerilla marketing tactics that have proved successful since the early days of Maev, and helped them build up those initial 100 customers.
If you love this episode and learn something, please do share it on Instagram tagging us or by leaving a review to help other ears find us.
LINKS WE MENTION:
Maev's Instagram
Maev's Facebook
High Growth Handbook (Elad Gil)
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
I hope you loved the format last week, where we took a deep dive into the beauty space, because we’ll be following in those footsteps again this week. Strap yourself in, as I take you through the seven biggest learnings our founders have picked up from hustling in the notoriously tricky beverage space, through a pandemic! Let’s get straight into it.
Learning number one is that your product absolutely needs to be great. The beverage space is ultra competitive, ultra crowded, and without an amazing product you simply don’t stand a chance. This is one lesson that will always remain relevant, pandemic or no pandemic, your product just has to be really good.
The second learning from digging through our beverage archive, is that you want to have real intention behind what you’re building. What is your aim, or purpose? Your intention is your story, and that’s what’s individual to you. It’s what makes you unique and sets you apart from the countless other brands.
Lesson number three is all around using your network to your advantage, and not being afraid to ask those oh so important burning questions. Your network loves to help, and that’s something a lot of you need to hear. It’s time to say shush to that little voice of self-doubt that’s telling you not to ask that question, and to stop being afraid to seem uninformed or even dumb. Knowledge is king, and you want to gain as much of it as you can. Go make that phone call. The earlier on in the journey you realize, the more you’ll gain.
Learning number 4 is to properly think about where those initial dollars are coming from. As Melanie, you might opt to look to those closest to you when you’re raising those first dollars for your beverage brand. The key thing to take away here, is that raising no money always trumps raising stupid money. And there is a LOT of stupid investor money floating around this industry.
Learning number 5 is a major one, and one that’s been mentioned time and time again on the show. You should absolutely, without a doubt, create your beverage brand with a DTC model in mind.
Which brings me to learning number 6, one some of us prefer to forget when embarking upon this wild ride. And that’s that failure is inevitably part of journey. Obstacles are just part of this journey, and so are mistakes. The true mark of the entrepreneur is just that grit and perseverance. Daily hustle.
And last, but certainly not least, is the learning that if you feel this burning passion in your belly, there is absolutely no reason not to get started on this immediately. That excuse you were telling yourself not to? Forget it. Those reasons are always going to be there.
LINKS WE MENTION:
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-startup-club
Today on the show we’re learning from Kayla, the founder of Agua Bonita.
Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually came across a post of Kayla’s on LinkedIn sharing a pretty crappy story for any small business owner to go through. I’m sure you’ll find plenty of takeaways in this episode because she’s just so insightful.
We talk through those initial 6 months of building the brand. Agua Bonita launched conceptually in July 2020, but those first months were really stealth mode. You conceptualize your brand, identify your values, and what makes you different from the whole market. A lot of thinking through that for the first 6 months. What do we want to do that’s different, how can we do this sustainably, and how do we communicate that?
And we can confidently say this initial stage was a success, with 10,000 units flying out the door in the first month. Kayla talks us through how exactly this came about, this complete wildfire response. Firstly, the people were ready for Agua Bonita. This product was just completely absent from the market, and people wanted it. On top of that, Agua Bonita was ready for the people: extensive research into where they can find their consumers, and then showing up in their life throughout the day. Kayla also shared some pretty key know-how around a concept called free-fill when it comes to giveaways in retail. Heard of it? Check out the full chat for the low-down.
You should stick around to the end of the episode, where Kayla shares the number one piece of advice she's ever received, and some of her own advice. When it comes to the first, everything takes way longer than you expect it to. Even when you allot a lot of extra time, add even more time onto that timeline. In business, time really does equal money. So you'll need money to make sure those things work out in your favor. When it comes to Kayla's own piece of advice, she's a strong advocate for leaning into your community. You will find so many other founders and resources, so many people that really want to help you. When you’re building a brand, that’s all your really trying to do as a brand. Lean into the community, there are people that want to help.
If you love this episode and get something out of it please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMs directly @dooneroisin where I love to chat and hear about what you’re working on. Let's get into it.
LINKS WE MENTION:
Kayla's Instagram
Agua Bonita's Instagram
Hello Alice Website
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-star
Today on the show we’re learning from Kayla, the founder of Agua Bonita.
Agua Bonita is a Latina-owned beverage company making the first better-for-you aguas frescas on the market. A modern take on a traditional Mexican fruit drink, their aguas frescas come in ready-to-drink 12oz cans, made with real fruit, low sugar, and fun flavors (like mango habanero). And this story is a wild one. I actually came across a post of Kayla’s on LinkedIn sharing a pretty crappy story for any small business owner to go through. I’m sure you’ll find plenty of takeaways in this episode because she’s just so insightful.
We talk through those initial 6 months of building the brand. Agua Bonita launched conceptually in July 2020, but those first months were really stealth mode. You conceptualize your brand, identify your values, and what makes you different from the whole market. A lot of thinking through that for the first 6 months. What do we want to do that’s different, how can we do this sustainably, and how do we communicate that?
And we can confidently say this initial stage was a success, with 10,000 units flying out the door in the first month. Kayla talks us through how exactly this came about, this complete wildfire response. Firstly, the people were ready for Agua Bonita. This product was just completely absent from the market, and people wanted it. On top of that, Agua Bonita was ready for the people: extensive research into where they can find their consumers, and then showing up in their life throughout the day. Kayla also shared some pretty key know-how around a concept called free-fill when it comes to giveaways in retail. Heard of it? Check out the full chat for the low-down.
You should stick around to the end of the episode, where Kayla shares the number one piece of advice she's ever received, and some of her own advice. When it comes to the first, everything takes way longer than you expect it to. Even when you allot a lot of extra time, add even more time onto that timeline. In business, time really does equal money. So you'll need money to make sure those things work out in your favor. When it comes to Kayla's own piece of advice, she's a strong advocate for leaning into your community. You will find so many other founders and resources, so many people that really want to help you. When you’re building a brand, that’s all your really trying to do as a brand. Lean into the community, there are people that want to help.
If you love this episode and get something out of it please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMs directly @dooneroisin where I love to chat and hear about what you’re working on. Let's get into it.
LINKS WE MENTION:
Kayla's Instagram
Agua Bonita's Instagram
Hello Alice Website
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-sta
Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship.
After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her followers for her travel looks across all her social media platforms. As a result, when launching SLA The Label’s first collection it felt natural to start with loungewear. Followers and fashion fans fell in love with the collection which saw the first drop sell out within 24 hours making sales of £60k and in just three years it's turned over almost £5million in revenue.
In this episode, we get into those early steps of founding a fashion business. That first year you've decided to take the plunge and are first starting to navigate the space. Two business tips stood out far from the rest, and I'll share those here as a little taste of what to expect in this episode.
Firstly, do not rush the process. Sarah remembers rushing the beginning of her entrepreneurial journey with SLA. When launching their first collection she was nowhere near where she wanted to be for the launch, but impatience got the better of her.
Impatience with launching a new business is a great sign. You're just excited for this thing to be out in the world, and to be able to share your creation. But, there's a but there, it can also mean you push your business out into the world a little before it's due. And that's what Sarah believes happened here. Her tip is to give yourself the time to feel that you are 100% ready to launch. There's just so much that can go wrong, and if you're not fully ready for those consequences it can be pretty detrimental for your business (and with that also you!).
The second tip she shared revolves around the idea that it's a better idea to launch with a (or a couple) of key products. In other words, don't expand your products and offering too quickly. It can work out better for business in the long term to stick with your small launch collection for a year, and to really nail that down. Sarah believes the result would be far fewer. Nailing that thing, doing it well, getting a good customer base. It's the way to go.
This episode is a fab one for the fashion girl. I was so surprised at her highest performing marketing channel and I think you will be too.
If you love this episode please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMS @dooneroisin where I love to chat and hear about what you’re working on.
LINKS WE MENTION:
Sarah's Instagram
SLA The Label's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/female-startup-club
Today we’re learning from That Pommie Girl, Sarah Ashcroft. If you know her, you’ll know of her super cool blog called That Pommie Girl she started in 2013 that’s lead her down a path of exciting entrepreneurship.
After working on her blog for a number of years Sarah started SLA The Label in June 2019. Originally born out of Sarah’s love for airport outfits, she had become known amongst her followers for her travel looks across all her social media platforms. As a result, when launching SLA The Label’s first collection it felt natural to start with loungewear. Followers and fashion fans fell in love with the collection which saw the first drop sell out within 24 hours making sales of £60k and in just three years it's turned over almost £5million in revenue.
In this episode, we get into those early steps of founding a fashion business. That first year you've decided to take the plunge and are first starting to navigate the space. Two business tips stood out far from the rest, and I'll share those here as a little taste of what to expect in this episode.
Firstly, do not rush the process. Sarah remembers rushing the beginning of her entrepreneurial journey with SLA. When launching their first collection she was nowhere near where she wanted to be for the launch, but impatience got the better of her.
Impatience with launching a new business is a great sign. You're just excited for this thing to be out in the world, and to be able to share your creation. But, there's a but there, it can also mean you push your business out into the world a little before it's due. And that's what Sarah believes happened here. Her tip is to give yourself the time to feel that you are 100% ready to launch. There's just so much that can go wrong, and if you're not fully ready for those consequences it can be pretty detrimental for your business (and with that also you!).
The second tip she shared revolves around the idea that it's a better idea to launch with a (or a couple) of key products. In other words, don't expand your products and offering too quickly. It can work out better for business in the long term to stick with your small launch collection for a year, and to really nail that down. Sarah believes the result would be far fewer. Nailing that thing, doing it well, getting a good customer base. It's the way to go.
This episode is a fab one for the fashion girl. I was so surprised at her highest performing marketing channel and I think you will be too.
If you love this episode please do share it on your Instagram stories with us @femalestartupclub. You can also find me in the DMS @dooneroisin where I love to chat and hear about what you’re working on.
LINKS WE MENTION:
Sarah's Instagram
SLA The Label's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
Clearco Website
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club + Clearco: Clear.co/partner/fema
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
Thanks for tuning in to the solo episode for this week, where we’ll be taking a deep dive into the beauty space, going over the biggest learnings our multi-millionaire beauty-founder-guests have gained from founding and building the brands absolutely killing it in their space right now. So Let’s get straight into it.
Learning number 1 stems from the dreaming phase. When you’re n the very early days of imagining your beauty brand - and you’re dreaming about the vision you have. And you’re asking yourself what am I actually actually going to create? The luxury of being in this position is that nothing exists yet, because you haven’t made it. You can literally create ANYTHING. So why not create your product in a way that will make your life a little easier down the road? When we look at successful beauty brands today, there are a couple of things that founders seem to have gotten right straight off the bat. My first learning is that you should create something valuable, you should create something beautiful and (nowadays) you should create something memorable or memeable.
My second learning is that you absolutely want to be making that pre-launch effort, and you absolutely want to kick off with a bang. Start as you mean to go on. The truth of the matter is, beauty is SUCH a saturated space, and you need to give someone a reason to pay attention.
The third learning, is to really think outside the box when it comes around to pitching your product to retail. Buyers in the beauty world are getting hit by constant blasts. There’s so much out there, there’s so much being created. Give yourself a chance by really making an impression. Ok. but I can hear you asking already. How to go about that? Amy Liu’s story for getting Tower28 stocked in Sephora is a real cracker, and we’ll talk through that in the episode.
Lesson number four is all around not getting complacent when you do land your dream retailer. Don’t get me wrong, it’s definitely a win worth celebrating. Give yourself a huge pat on the back, and celebrate with your team. But it’s by no means the finishing line. Getting in is the easy part, what’s hard is getting the sale through.
Which bring us to another area you can absolutely not get complacent in as a founder. It might not have always been the case, but today I can confidently say you would struggle to do well with your business if you’re not leveraging this platform. If you listen to this show you know what I’m about to tell you. TikTok, obviously! In beauty, you’re in such a fab position to do well on TikTok.
So, that brings me to learning number 6, and one that lies particularly close to my heart. As a woman, if you’re planning to be an entrepreneur, a pitfall i’ve encountered time and time again is this idea of perfectionism. So much of our paralysis comes from spinning in circles around certain things, when what we should be doing is just putting it out, seeing how people react, and then changing it. Get it out and iterate along the way. We are smart enough that we can always pivot, no matter what comes our way.
And my last but not least learning from chatting to all these amazing women in the beauty space, is that all good things simply take time. We’ve heard time and time again, that it takes 0 years to reach overnight success. And it’s okay it takes time.
Let’s get straight into it! This is me for Female Startup Club.
And if you have something specific you want me to cover, just directly reach out on Twitter or Instagram
Doone's Instagram
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Today we’re learning from Lilly Sparks, founder of afterglow.
Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered.
In this episode we talk through Lilly’s transition from building a CPG company to $10m in revenue and deciding it wasn’t what she saw for her future, and transitioning into building her dream vision of what she’s truly aligned with. And holy moly it is so interesting.
LINKS WE MENTION:
Afterglow's Instagram
Afterglow's Twitter
Lilly's Twitter
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Lilly Sparks, founder of afterglow.
Afterglow is introducing a new category called erotic wellness and they’re building an online universe—where porn is made by and for the feminine gaze. A universe where doing guided masturbations and partner exercises is just as normal as reading the morning paper. Where women can be both celebrated and centered.
In this episode we talk through Lilly’s transition from building a CPG company to $10m in revenue and deciding it wasn’t what she saw for her future, and transitioning into building her dream vision of what she’s truly aligned with. And holy moly it is so interesting.
LINKS WE MENTION:
Afterglow's Instagram
Afterglow's Twitter
Lilly's Twitter
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re hearing an incredibly inspiring story from Nitasha Mehta, a woman I met in New York who works in the CPG space for a company called Boxed. And why I wanted to share this story with you is to show you how much impact you can create in the world, even without jumping straight into starting a business. I think it’s an important reminder that you can create significant impact at your place of employment; with resources and support at your fingertips.
Nitasha’s an experienced digital marketer with over 15 years of expertise in e-commerce, product marketing, CRM, and shopper marketing. She currently heads up CPG Brand Partnerships at Boxed, working directly with over 60 CPG brands. She's extremely passionate about technology and equal opportunity, and she launched the RethinkPink initiative at Boxed--which led to Boxed becoming the first and only US retailer to take a stand against gender pricing inequities. She has also been involved with legislation and has testified in states that have introduced bills to repeal the Tampon Tax, 3 of which went on to repeal the tax, as well as joined Congresswoman Jackie Speier in her Pink Tax Repeal Act.
I’m so inspired, and I hope you are too.
LINKS WE MENTION:
Nitasha's Instagram
Nitasha's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this solo episode, I will talk you through a few, just a few, of the many mistakes I’ve made with my different attempts at business. And, let’s be honest this is a just handful that I’m not so emotionally scarred from that I can actually talk about. There’s probably another handful that I’ve blocked out of my mind. It’s tempting to lock all my mistakes away and throw away the key, but there’s a real opportunity here to turn these entrepreneurial failures into learnings. So strap yourself in, here are my 7 worst business mistakes (& their learnings) that cost me thousands of dollars.
Firstly, doing something that you don’t actually enjoy. Life is too short! Time is passing us by. Yesterday the pandemic just started and now we’re halfway through 2022. We should be enjoying life not hating it. We spend so much of our life working (especially as entrepreneurs) that it may as well be on something that lights a fire in our belly. Stay laser-focused on what makes you happy, and check in with yourself to make sure you’re doing what’s right for you.
Secondly, doing things driven by money over passion. This is a tough one to swallow. You can get caught up in building this exciting business and the glamour of that rather than something you’re truly passionate about to your core. Check in with yourself, and make sure you have that burning passion and connection.
Next, creating solutions for problems no one really needs. Or wants to pay for. Most startups fail, that’s a hard fact. Just because we have this little lightbulb go off in our heads and think it’s genius, doesn’t mean people will want to actually pay money for your solution. Make sure you do the research and prove out your business concept before you go all in.
Then, hiring too early. This one sucks. And this is where you lose a lot of money, especially when it comes to hiring agencies. And where you can harbor quite bitter emotions. You need to have the right foundations in business ready to go so that you’re set up for success when hiring an agency and seriously I still don’t seem to have learned this lesson.
Which leads me to mistake number five. Making the same mistake twice. Three times. Four times. You get the drift. I’ve hired agencies too early, staff too early, contractors too early, signed up for software I don’t need yet… All of it! Multiple times. Know where your entrepreneurial weaknesses lie-, and learn to nip problems in the bud next time around.
Also, not having a clear focus. Pushing yourself in multiple directions is again a total time and money waster. With a million ideas it's easy to go off on some random tangent, when you should be focusing on what’s working and doubling down on that. It certainly helps to have a super clear North Star you can check yourself against.
And finally, not understanding your numbers. My god. Knowing your numbers inside and out is critical in building a business. You need to know where your profits lie, you need to know how much you can be spending to acquire a customer and where you can put a dollar in and get a dollar back.
If you relate to any of these, I feel you girl. Let’s get straight into it! This is me for Female Startup Club.
PS: if you love this mini-episode, please do share it on Instagram, drop into my DMs or leave a review wherever you’re listening to this episode
And if you have something specific you want me to cover, just directly reach out on Twitter or Instagram
Doone's Instagram
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.
Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.
I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.
LINKS WE MENTION:
Lisa's Instagram
Experiment Beauty's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Lisa Guerrera, the founder of Experiment Beauty.
Chances are you’ve seen this brand on Instagram or Tiktok, but if you haven’t Experiment is a chemist-led brand building science-backed beauty 2.0. They're rebranding what a science-backed beauty brand feels like for the next generation of consumers and also what it looks like. All of their products are clinically backed, thoughtfully sustainable, and ridiculously fun. You’ll probably recognise their first product which is the acid neon green reusable sheet mask we’ve all seen cruising around the internet.
I loved this chat with Lisa, she shares her journey so deeply and there are so many takeaways you’ll learn from her.
LINKS WE MENTION:
Lisa's Instagram
Experiment Beauty's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Galyn Bernard, founder of Primary.
Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and color, catering to all kids’ needs and wants.
You are going to love this episode!
LINKS WE MENTION:
Christina's Instagram
Galyn's Instagram
Primary's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Galyn Bernard, founder of Primary.
Primary is a non-gender, sustainable and inclusive kid’s clothing brand rewriting the rules for what kids wear every day. The brand creates timeless essentials at great prices all while keeping kids comfortable at home, the playground and school. An all inclusive, non-gendered brand, Primary provides quality fabrics in every style and color, catering to all kids’ needs and wants.
You are going to love this episode!
LINKS WE MENTION:
Christina's Instagram
Galyn's Instagram
Primary's Instagram
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In sponsorship with Zyro, easiest to use website builder and eCommerce platform
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.
Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve.
Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in business and landing the NY Times on launch day. Grab a pen and paper, you’ll need it.
LINKS WE MENTION:
Avec's Instagram
Denetrias' LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.
Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve.
Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in business and landing the NY Times on launch day. Grab a pen and paper, you’ll need it.
LINKS WE MENTION:
Avec's Instagram
Denetrias' LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere.
Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness.
We talk through her approach to building this business, crowdfunding, marketing and how she uses the businesses challenges as her opportunity. You might have heard that Dame sued the MTA and has had some pretty exciting stuff in the works these past few weeks.
LINKS WE MENTION:
Alexandra's Twitter
Alexandra's LinkedIn
Alexandra's Instagram
Dame's Instagram
Dame's LinkedIn
Dame's Twitter
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere.
Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness.
We talk through her approach to building this business, crowdfunding, marketing and how she uses the businesses challenges as her opportunity. You might have heard that Dame sued the MTA and has had some pretty exciting stuff in the works these past few weeks.
LINKS WE MENTION:
Alexandra's Twitter
Alexandra's LinkedIn
Alexandra's Instagram
Dame's Instagram
Dame's LinkedIn
Dame's Twitter
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be familiar with their 5 minute journal that is frequently used by people like Tim Ferris and Hailey Bieber and has sold more than a million units worldwide.
I loved our conversation so much, Mimi has a view on business and life that we can all take inspiration from. I hope you loved the episode as much as I do and if you’re feeling generous please do take the time to share this with someone in your life who would benefit, or shout loudly about it on social media! We love it when you do that.
LINKS WE MENTION:
Intelligent Change's Website
Intelligent Change's Instagram
Mimi's Instagram
Mimi's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayBook: Contagious: Why Things Catch On by Jonah Berger
Podcast: How I Built This with Guy Raz
Website: Tony Robbins
Book: Get the Edge by Anthony Robbins
Book: The 4-Hour Workweek by Tim Ferris
Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be familiar with their 5 minute journal that is frequently used by people like Tim Ferris and Hailey Bieber and has sold more than a million units worldwide.
I loved our conversation so much, Mimi has a view on business and life that we can all take inspiration from. I hope you loved the episode as much as I do and if you’re feeling generous please do take the time to share this with someone in your life who would benefit, or shout loudly about it on social media! We love it when you do that.
LINKS WE MENTION:
Intelligent Change's Website
Intelligent Change's Instagram
Mimi's Instagram
Mimi's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayBook: Contagious: Why Things Catch On by Jonah Berger
Podcast: How I Built This with Guy Raz
Website: Tony Robbins
Book: Get the Edge by Anthony Robbins
Book: The 4-Hour Workweek by Tim Ferris
Today we’re learning from Jane, the founder of Harper Wilde.
Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings’ brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfortable. Beyond the products themselves, Harper Wilde is focused on a larger mission to support and empower future generations of independent women through cause-related and philanthropic initiatives, including a 1% donation of all proceeds to Girl’s Inc. This commitment extends to the company’s environmental responsibilities, with the industry’s only-of-its-kind bra recycling program, “Recycles, Bra”, which to-date has saved over 30,000 bras from landfills.
LINKS WE MENTION:
Harper Wilde's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Jane, the founder of Harper Wilde.
Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings’ brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfortable. Beyond the products themselves, Harper Wilde is focused on a larger mission to support and empower future generations of independent women through cause-related and philanthropic initiatives, including a 1% donation of all proceeds to Girl’s Inc. This commitment extends to the company’s environmental responsibilities, with the industry’s only-of-its-kind bra recycling program, “Recycles, Bra”, which to-date has saved over 30,000 bras from landfills.
LINKS WE MENTION:
Harper Wilde's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Daniela Vianna, the founder behind Ephemeris. Ephemeris is the startup merging technology and astrology to deliver tangible and digital products designed to help people navigate the magical adventure of understanding themselves, the cosmos, and the connection therein.
And this conversation is so interesting! One thing I didn’t know that astrology was in an actual grey area for investors and also when it comes to things like Facebook ads. We’re talking through her journey navigating this industry that she’s so deeply passionate about, how she made the move from Australia to the UUS - and exactly how much it cost to do it.
And a big thank you to everyone who’s been sharing posts of the podcast on Instagram stories - you are the best best best and I’m so grateful to you. I can’t tell you how insanely happy it makes me to be able to have and share these conversations with you and then to see you show up on social media telling other people about Female Startup Club. It brings me endless joy and I feel so lucky to have you all as my hype girls. Especially on those shitty days when you really need a little booster to get you through!
LINKS WE MENTION:
Daniela's Instagram
Ephemeris' Instagram
Ephemeris' TikTok
Ephemeris' Website
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Daniela Vianna, the founder behind Ephemeris. Ephemeris is the startup merging technology and astrology to deliver tangible and digital products designed to help people navigate the magical adventure of understanding themselves, the cosmos, and the connection therein.
And this conversation is so interesting! One thing I didn’t know that astrology was in an actual grey area for investors and also when it comes to things like Facebook ads. We’re talking through her journey navigating this industry that she’s so deeply passionate about, how she made the move from Australia to the UUS - and exactly how much it cost to do it.
And a big thank you to everyone who’s been sharing posts of the podcast on Instagram stories - you are the best best best and I’m so grateful to you. I can’t tell you how insanely happy it makes me to be able to have and share these conversations with you and then to see you show up on social media telling other people about Female Startup Club. It brings me endless joy and I feel so lucky to have you all as my hype girls. Especially on those shitty days when you really need a little booster to get you through!
LINKS WE MENTION:
Daniela's Instagram
Ephemeris' Instagram
Ephemeris' TikTok
Ephemeris' Website
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting with Tiffany Chen, Founder of Tiff’s Treats.
We’ve had some real crackers on the show recently and this is another totally epic story. In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.
Tiff and Leon, just 19-year-old sophomores at The University of Texas, opened Tiff’s Treats with $20, a cell phone and a dream. Since then, the business has raised more than 00m dollars, grown to 68 stores, with close to 2000 employees, baking more than 200 million cookies since the company started.
LINK WE MENTION:
Tiff's Treat Instagram
Tiff's Treat TikTok
Tiff's Treat Twitter
Promo Code: Visit https://page.cookiedelivery.com/fsc/ to get 20% off the book and/or cookies at their site!
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting with Tiffany Chen, Founder of Tiff’s Treats.
We’ve had some real crackers on the show recently and this is another totally epic story. In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.
Tiff and Leon, just 19-year-old sophomores at The University of Texas, opened Tiff’s Treats with $20, a cell phone and a dream. Since then, the business has raised more than 500m dollars, grown to 68 stores, with close to 2000 employees, baking more than 200 million cookies since the company started.
LINK WE MENTION:
Tiff's Treat Instagram
Tiff's Treat TikTok
Tiff's Treat Twitter
Promo Code: Visit https://page.cookiedelivery.com/fsc/ to get 20% off the book and/or cookies at their site!
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with Maggie Winter, founder of AYR.
AYR stands for All Year Round. It is a slow fashion brand and Its mission is to create confidence through clothing. The brand designs seasonless, ageless, effortless apparel for everyday life. The company is a hybrid of legacy expertise and future-facing vision.
This episode is really cool because it has a bit of a twist into how it got started and where it is today.
LINKS WE MENTION:
AYR's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with Maggie Winter, founder of AYR.
AYR stands for All Year Round. It is a slow fashion brand and Its mission is to create confidence through clothing. The brand designs seasonless, ageless, effortless apparel for everyday life. The company is a hybrid of legacy expertise and future-facing vision.
This episode is really cool because it has a bit of a twist into how it got started and where it is today.
LINKS WE MENTION:
AYR's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Rowena Bird, Co-Founder of Lush Cosmetics. A business that started 27 years ago in Poole, the UK.
Since 1995, Lush has been a trailblazer in the cosmetics industry. From inventing bath bombs and creating new, innovative products to fighting animal testing and ethical campaigning, it’s come a long way since its humble beginnings. Lush’s journey is ongoing. And as it continues to grow and evolve in ways that keep breaking new ground in the cosmetics industry, it’s a journey that is so interesting to dig into.
I know you’re going to absolutely LOVE this episode.
LINKS WE MENTION:
Lush's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Rowena Bird, Co-Founder of Lush Cosmetics. A business that started 27 years ago in Poole, the UK.
Since 1995, Lush has been a trailblazer in the cosmetics industry. From inventing bath bombs and creating new, innovative products to fighting animal testing and ethical campaigning, it’s come a long way since its humble beginnings. Lush’s journey is ongoing. And as it continues to grow and evolve in ways that keep breaking new ground in the cosmetics industry, it’s a journey that is so interesting to dig into.
I know you’re going to absolutely LOVE this episode.
LINKS WE MENTION:
Lush's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Dorian Morris, the founder behind Undefined.
Undefined is on a mission to “undefine” and destigmatize plant-based solutions through an unapologetic, uncompromising, unfiltered approach. Dorian is focused on democratizing plant ingredients like adaptogens and infusing social impact in the process with a collection of plant-based skincare and wellness products.By tapping into purpose-driven, conscious capitalism, Undefined Beauty seeks to celebrate the beauty of choice over conformation.
In this episode we’re chatting through her blueprint in building this business, how she moved from CBD to adaptogens, and how she’s grown the brand by creating something that’s truly purpose driven and has a positive social impact in the world.
While I’ve got you here, if you’re on your phone right now please take a quick screenshot in your podcast app and share this episode on Instagram stories. It helps me know you really love the show, it helps other ears find us AND it shows you’re part of our club.
LINKS WE MENTION:
Undefined Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Dorian Morris, the founder behind Undefined.
Undefined is on a mission to “undefine” and destigmatize plant-based solutions through an unapologetic, uncompromising, unfiltered approach. Dorian is focused on democratizing plant ingredients like adaptogens and infusing social impact in the process with a collection of plant-based skincare and wellness products.By tapping into purpose-driven, conscious capitalism, Undefined Beauty seeks to celebrate the beauty of choice over conformation.
In this episode we’re chatting through her blueprint in building this business, how she moved from CBD to adaptogens, and how she’s grown the brand by creating something that’s truly purpose driven and has a positive social impact in the world.
While I’ve got you here, if you’re on your phone right now please take a quick screenshot in your podcast app and share this episode on Instagram stories. It helps me know you really love the show, it helps other ears find us AND it shows you’re part of our club.
LINKS WE MENTION:
Undefined Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
LINKS WE MENTION:
Bossy Cosmetics Instagram
Bossy Cosmetic's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Aisha, she’s the founder of Bossy Cosmetics. And boy oh boy has she been on the journey! This conversation is just SO good and sprinkled with so many learnings.
After a successful 20-year career in the corporate finance industry, Aisha was diagnosed with severe hypertension and felt completely burned out. She dreamed of creating a beloved beauty brand that cared about how women felt starting from the inside and moving outward. Bossy Cosmetics is a mission-driven color cosmetics brand committed to empowering ambitious women to feel, look, and do good with a line of ethically made lipsticks, eyeshadows, and eyeliners.
If you’re like me and wondering how she managed to trademark the name Bossy Cosmetics, get ready to hear this wild story!
While I’ve got you here, if you’re on your phone right now please take a quick screenshot in your podcast app and share this episode on Instagram stories. It helps me know you really love the show, it helps other ears find us AND it shows you’re part of our club.
LINKS WE MENTION:
Bossy Cosmetics' Instagram
Bossy Cosmetics' Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting with Michelle Hu, the founder of Etoile Collective.
ETOILE collective is a beauty accessories brand making one's interaction with beauty products a more enjoyable and chaos-free experience. She started the biz in Australia in 2016, and now the product range has expanded to include thoughtfully designed organizers, purposefully-built travel cases, and vanity mirrors/furniture.
We talk through building the brand through social media, how it works with high ticket items and her key tips for building a business.
I also want to quickly say a big thank you to everyone that’s bought the book, Your Hype Girl, and been shouting about it on social media. I can’t believe the response we’ve had and the love you’ve been sharing so a huge thank you. I'm so grateful for each and every one of you for being MY hype girl.
LINKS WE MENTION:
Michelle's TikTok
Michelle's Instagram
ETOILE Collective's TikTok
ETOILE Collective's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting with Michelle Hu, the founder of Etoile Collective.
ETOILE collective is a beauty accessories brand making one's interaction with beauty products a more enjoyable and chaos-free experience. She started the biz in Australia in 2016, and now the product range has expanded to include thoughtfully designed organizers, purposefully-built travel cases, and vanity mirrors/furniture.
We talk through building the brand through social media, how it works with high ticket items and her key tips for building a business.
I also want to quickly say a big thank you to everyone that’s bought the book, Your Hype Girl, and been shouting about it on social media. I can’t believe the response we’ve had and the love you’ve been sharing so a huge thank you. I'm so grateful for each and every one of you for being MY hype girl.
LINKS WE MENTION:
Michelle's TikTok
Michelle's Instagram
ETOILE's TikTok
ETOILE's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Hillary Peterson, the founder of True Botanicals.
True Botanicals is a natural biocompatible skincare brand on a mission to deliver luxurious, clean products that are clinically proven to work at the highest standards while also using the most innovative sustainable practices. Hillary started this business after going through Thyroid cancer and needing to change what she put into and onto her skin, in the episode we talk through her journey since 2014, what it means to be a sustainable and clean brand, the difference between what it means to have independent clinical studies vs within our own lab and what the cost is to to do them and why she’s always prioritised brand building and storytelling over paid acquisition.
LINKS WE MENTION:
True Botanicals' Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Hillary Peterson, the founder of True Botanicals.
True Botanicals is a natural biocompatible skincare brand on a mission to deliver luxurious, clean products that are clinically proven to work at the highest standards while also using the most innovative sustainable practices. Hillary started this business after going through Thyroid cancer and needing to change what she put into and onto her skin, in the episode we talk through her journey since 2014, what it means to be a sustainable and clean brand, the difference between what it means to have independent clinical studies vs within our own lab and what the cost is to to do them and why she’s always prioritised brand building and storytelling over paid acquisition.
LINKS WE MENTION:
True Botanicals' Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning all things TikTok from the TikTok queen herself, Sandy Lin. You might be like me and followed Sandy’s account back when It was called Small Business Tips (now @bysandylin). Well, She grew her account to a few hundred thousand followers sharing tips to help other founders and now she’s built an empire out of it, with a tech business lunching soon. Creobase is the platform where creators connect with high-growth brands, manage collaboration, and get paid instantly.
You know I love to harp on about TikTok and this is your step by step plan to getting started.
And if you’re on TikTok, let’s be friends there! Find me at @dooneroisin, I’ve been having so much fun creating quick biz breakdowns and sharing founder money mistakes.
LINKS WE MENTION:
Sandy's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning all things TikTok from the TikTok queen herself, Sandy Lin. You might be like me and followed Sandy’s account back when It was called Small Business Tips (now @bysandylin). Well, She grew her account to a few hundred thousand followers sharing tips to help other founders and now she’s built an empire out of it, with a tech business lunching soon. Creobase is the platform where creators connect with high-growth brands, manage collaboration, and get paid instantly.
You know I love to harp on about TikTok and this is your step by step plan to getting started.
And if you’re on TikTok, let’s be friends there! Find me at @dooneroisin, I’ve been having so much fun creating quick biz breakdowns and sharing founder money mistakes.
LINKS WE MENTION:
Sandy's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 2.4 million followers. Crazy stuff.
The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy!
LINKS WE MENTION:
Nadya's Instagram
August's Instagram
August's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 2.4 million followers. Crazy stuff.
The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy!
LINKS WE MENTION:
Nadya's Instagram
August's Instagram
August's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On the show today we’re learning from Lisa Stelly, founder of Fancy Sprinkles.
Fancy Sprinkles is a woman-owned and woman-run confectionary sprinkle company on a mission to reimagine the edible arts industry by way of colorful sprinkles and accessories that can be used on everything from baked goods to cocktails, and even on your veggies for the fussy easters.
We’re talking about her journey of crating this brand while suffering from depression and anxiety, her advice on what you should be spending your marketing dollars on: hint it starts with T and sounds like rickrock and why you should create a brand that stands out from the crowd.
Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.
LINKS WE MENTION:
Fancy Sprinkles' Instagram
Lisa's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On the show today we’re learning from Lisa Stelly, founder of Fancy Sprinkles.
Fancy Sprinkles is a woman-owned and woman-run confectionary sprinkle company on a mission to reimagine the edible arts industry by way of colorful sprinkles and accessories that can be used on everything from baked goods to cocktails, and even on your veggies for the fussy easters.
We’re talking about her journey of crating this brand while suffering from depression and anxiety, her advice on what you should be spending your marketing dollars on: hint it starts with T and sounds like rickrock and why you should create a brand that stands out from the crowd.
Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.
LINKS WE MENTION:
Fancy Sprinkles' Instagram
Lisa's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Allison, the founder behind Mara Beauty.
A lifelong beauty and wellness enthusiast, Allison has always had a passion for beauty and drummed up the idea for her clean algae-based skincare line MARA on a trip to Istanbul, Growing up with her father working in skincare and color cosmetics, she’s had a robust knowledge of ingredients dating back to middle school and spent weekends on commercial sets learning about brand marketing and formulation.
We cover her journey in creating the brand along with some mishaps she’s had along the way, the time when Hailey Bieber bought her product and spoke about it on Youtube and a painful money mistake she made early on.
Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.
LINKS WE MENTION:
MARA Beauty's Instagram
Allison's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Allison, the founder behind Mara Beauty.
A lifelong beauty and wellness enthusiast, Allison has always had a passion for beauty and drummed up the idea for her clean algae-based skincare line MARA on a trip to Istanbul, Growing up with her father working in skincare and color cosmetics, she’s had a robust knowledge of ingredients dating back to middle school and spent weekends on commercial sets learning about brand marketing and formulation.
We cover her journey in creating the brand along with some mishaps she’s had along the way, the time when Hailey Bieber bought her product and spoke about it on Youtube and a painful money mistake she made early on.
Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.
LINKS WE MENTION:
MARA Beauty's Instagram
Allison's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this episode I will give you a sneek peak of my book 'Your Hype Girl'
Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.
No matter what stage you’re at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.
Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Book: Female Startup Club
legalpad
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this episode I will give you a sneek peak of my book 'Your Hype Girl'
Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.
No matter what stage you’re at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.
Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Book: Female Startup Club
legalpad
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this episode I will give you a sneek peak of my book 'Your Hype Girl'
Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.
No matter what stage you’re at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.
Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Book: Female Startup Club
legalpad
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this episode I will give you a sneek peak of my book 'Your Hype Girl'
Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.
No matter what stage you’re at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.
Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Book: Female Startup Club
legalpad
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this episode I will give you a sneek peak of my book 'Your Hype Girl'
Your Hype Girl is a compilation of 51 founder stories distilled into quick chapters with inspiring stories, actionable tips, and strictly no bS real-world advice for entrepreneurs.
No matter what stage you’re at. Think of this book as a modern day bible for women-in-progress, future founders and folks interested in the humans behind the brands we buy and love.
Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Book: Female Startup Club
legalpad
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
I am SO excited about this episode, Lynda was a longtime listener of the show and we got to cross paths having her share her story behind Love & Pebble, the beauty pops that have been taking Tiktok by storm.
In this episode we’re once again talking about the power of Tiktok - and I hope you’re hearing these and immediately jumping to create content and giving yourself these opportunities to go viral! The best and worst advice she’s received and an insight to what happened when she didn’t get a deal on shark-tank.
LINKS WE MENTION:
Love & Pebble 's Instagram
Lynda's Instagram
Love & Pebble's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
I am SO excited about this episode, Lynda was a longtime listener of the show and we got to cross paths having her share her story behind Love & Pebble, the beauty pops that have been taking Tiktok by storm.
In this episode we’re once again talking about the power of Tiktok - and I hope you’re hearing these and immediately jumping to create content and giving yourself these opportunities to go viral! The best and worst advice she’s received and an insight to what happened when she didn’t get a deal on shark-tank.
LINKS WE MENTION:
Love & Pebble 's Instagram
Lynda's Instagram
Love & Pebble's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Haley Russell, co-founder of Chippin the pet food biz for dogs.
Chippin creates high quality pet foods that reduce the eco pawprint by developing products from all-natural proteins such as insects, overpopulated fish and algae while also being science-backed with traceable nutrition.
In this episode we’re covering how she stated a cricket farm in her back yard, a big pivot she made early on based on a eureka moment and how she’s approaching growth today.
And if you haven’t heard me going on and on about the book launch - I’m surprised! Mark Feb 28th in your mind and diary because that’s when our launch week celebration kicks in! You can keep in the loop with us via our free industry newsletter at femalestartupclub.com.
LINKS WE MENTION:
Haley's LinkedIn
Chippin's LinkedIn
Chippin's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Haley Russell, co-founder of Chippin the pet food biz for dogs.
Chippin creates high quality pet foods that reduce the eco pawprint by developing products from all-natural proteins such as insects, overpopulated fish and algae while also being science-backed with traceable nutrition.
In this episode we’re covering how she stated a cricket farm in her back yard, a big pivot she made early on based on a eureka moment and how she’s approaching growth today.
And if you haven’t heard me going on and on about the book launch - I’m surprised! Mark Feb 28th in your mind and diary because that’s when our launch week celebration kicks in! You can keep in the loop with us via our free industry newsletter at femalestartupclub.com.
LINKS WE MENTION:
Haley's LinkedIn
Chippin's LinkedIn
Chippin's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey and welcome back to the show! It’s Doone here, your host and hype girl.
In this mini episode I’m bringing you some gold resources for this week and the deets on our launch parties in London and New York.Let’s get straight into it! This is me for female startup club.
LINKS WE MENTION:
Health and wellness resource: Whoop
PR Consulting: Gloria Chou
Inventory Tool: Cogsy
Legalpad
Shopify plugin: Carro
Norby
YOUR HYPE GIRL Book Launch at Night: RSVP here
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On the show today we’re getting super inspired by Maddie Voge, Co-Founder behind the sparkling water brand Aura Bora.
Aura Bora is the fastest growing sparkling water in the country. These 0-calorie waters are made from real herbs, fruits, and flowers like basil, cactus, and lavender. In 2021, they aired on Shark Tank and expanded into over 2000 retailers including Sprouts, Whole Foods, Thrive Market, Walmart, and hundreds of natural grocery stores.
We talk about the early days in proving out the concept slowly before committing to a huge order, what it was like to go on shark-tank and the aftermath of the experience and some of the mishaps she didn’t see coming; like when thousands of cans started freezing slash exploding. Crazy stuff.
While I’ve got you here > if you haven’t done so already… Your Hype Girl the BOOK comes out on February 28th. We’re having a launch week special that week so mark it in your diary.
Let’s get into this episode, this is Maddie for Female Startup Club
LINKS WE MENTION:
Auro Bora's Instagram
Maddie's Instagram
Aura Bora's Twitter
Maddie's Twitter
Aura Bora's LinkedIn
Maddie's LinkedIn
PROMO CODE: StartupClub15 for 15% off at aurabora.com
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On the show today we’re getting super inspired by Maddie Voge, Co-Founder behind the sparkling water brand Aura Bora.
Aura Bora is the fastest growing sparkling water in the country. These 0-calorie waters are made from real herbs, fruits, and flowers like basil, cactus, and lavender. In 2021, they aired on Shark Tank and expanded into over 2000 retailers including Sprouts, Whole Foods, Thrive Market, Walmart, and hundreds of natural grocery stores.
We talk about the early days in proving out the concept slowly before committing to a huge order, what it was like to go on shark-tank and the aftermath of the experience and some of the mishaps she didn’t see coming; like when thousands of cans started freezing slash exploding. Crazy stuff.
While I’ve got you here > if you haven’t done so already… Your Hype Girl the BOOK comes out on February 28th. We’re having a launch week special that week so mark it in your diary.
Let’s get into this episode, this is Maddie for Female Startup Club
LINKS WE MENTION:
Auro Bora's Instagram
Maddie's Instagram
Aura Bora's Twitter
Maddie's Twitter
Aura Bora's LinkedIn
Maddie's LinkedIn
PROMO CODE: StartupClub15 for 15% off at aurabora.com
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from a fashion veteran, Elyce Arons. She’s spent more than a decade building Kate Spade and then went on to do it all again with Frances Valentine.
Frances Valentine was founded in 2016 alongside her close friends Kate and Andy Spade. Rooted in joyful self expression, the brand offers a spirited collection of original, vintage-modern apparel, shoes and accessories designed to brighten and delight the lives of the women who wear them, as well as a growing line of home goods.
In this ep we talk about
- Learning the hard way: why we shouldn’t buy into excess inventory and always order the smallest amount you can with the aim to sell out
- Building a fashion empire second time around
- Why using traditional marketing methods might be the key to new growth > and to try anything out once
And make sure you mark Feb 28th in your diary for Your Hype Girl the book to launch into the world. It’s a big day and we’re going to have a launch week special to celebrate with all of our loyal listeners (you)
Let’s get into it, this is Elyce for Female Startup Club
LINKS WE MENTION:
Elyce's Instagram
Frances Valentine's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from a fashion veteran, Elyce Arons. She’s spent more than a decade building Kate Spade and then went on to do it all again with Frances Valentine.
Frances Valentine was founded in 2016 alongside her close friends Kate and Andy Spade. Rooted in joyful self expression, the brand offers a spirited collection of original, vintage-modern apparel, shoes and accessories designed to brighten and delight the lives of the women who wear them, as well as a growing line of home goods.
In this ep we talk about
- Learning the hard way: why we shouldn’t buy into excess inventory and always order the smallest amount you can with the aim to sell out
- Building a fashion empire second time around
- Why using traditional marketing methods might be the key to new growth > and to try anything out once
And make sure you mark Feb 28th in your diary for Your Hype Girl the book to launch into the world. It’s a big day and we’re going to have a launch week special to celebrate with all of our loyal listeners (you)
Let’s get into it, this is Elyce for Female Startup Club
LINKS WE MENTION:
Elyce's Instagram
Frances Valentine's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Come celebrate the launch of Doone Roisin’s book, YOUR HYPE GIRL, at Brik+Clik's Night (Club) Market as she unlocks the best knowledge, tips, tactics and strategies from the world's most exciting (and successful) female entrepreneurs in a live panel conversation.
YOUR HYPE GIRL will be available for purchase day-of, and all attendees will receive a bag of goodies from our partners. 👋
This event is IRL – proof of vaccination will be required for entry. Beverages will be provided by Swoon and Maivino!
LINKS WE MENTION:
RSVP here
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Editing App: Veme.ly
Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.
Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.
In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.
And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com.
LINKS WE MENTION:
Jessica's Instagram
Kimai's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from the co-founder of London based jewellery brand Kimai.
Kimai is a modern fine jewelry brand that delivers true traceability by using lab-grown diamonds and recycled 18k gold. By using lab-grown diamonds – which are physically and chemically identical to those that are mined – and recycled gold, they cut out all mines and middlemen and control the whole jewelry process, from design to delivery. They operate on a mission to prove that diamond mines are not forever, and that the biggest luxury is knowing where your jewellery comes from, and safe in the knowledge that it doesn't harm people or the planet.
In this episode we chat through the serendipitous moment that generated $150,000 worth of sales, her approach to fundraising and how they built a new brand in the midst of a pandemic.
And btw, If you want to come to our London launch party for the book, remember to email me so we can pop you on the list at hello@femalestartupclub.com.
LINKS WE MENTION:
Jessica's Instagram
Kimai's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Their ‘first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of two banana slices. And this is just the beginning, at the end of this episode she reveals what she’s working on next and I’m soooo excited about it.
If you’re in London on Feb 24th I’m having a little book launch party for my upcoming book, Your Hype Girl. Send me an email to hello@femalestartupclub.com so I can pop you on the guest list. It’s going to be super cute, and I would Love to meet you.
LINKS WE MENTION:
Aimee's Instagram
Beter Brand's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Their ‘first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of two banana slices. And this is just the beginning, at the end of this episode she reveals what she’s working on next and I’m soooo excited about it.
If you’re in London on Feb 24th I’m having a little book launch party for my upcoming book, Your Hype Girl. Send me an email to hello@femalestartupclub.com so I can pop you on the guest list. It’s going to be super cute, and I would Love to meet you.
LINKS WE MENTION:
Aimee's Instagram
BeterBrand's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting to Emily Harpel, the founder behind cotton candy brand, Art of Sucre.
While wedding planning Emily was inspired to give a traditional childhood treat a chic upgrade. The biz was born in 2016 with the idea of spinning fresh cones of cotton candy in creative and unique flavors such as Champagne, Orange Bourbon, and Watermelon for all to enjoy.
We talk through her vitality on tiktok and her advice for other small business owners who haven’t taken the leap yet, her biggest mistake with money and some interesting learnings from along the way.
If you haven’t heard about our little London soiree yet, I’m hosting an intimate book launch party on feb 24th and you are of course invited. Just send me through an email to hello@femalestartupclub.com and I’ll pop you on the guest list.
LINKS WE MENTION:
Art of Sucre's Instagram
Emily's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting to Emily Harpel, the founder behind cotton candy brand, Art of Sucre.
While wedding planning Emily was inspired to give a traditional childhood treat a chic upgrade. The biz was born in 2016 with the idea of spinning fresh cones of cotton candy in creative and unique flavors such as Champagne, Orange Bourbon, and Watermelon for all to enjoy.
We talk through her vitality on tiktok and her advice for other small business owners who haven’t taken the leap yet, her biggest mistake with money and some interesting learnings from along the way.
If you haven’t heard about our little London soiree yet, I’m hosting an intimate book launch party on feb 24th and you are of course invited. Just send me through an email to hello@femalestartupclub.com and I’ll pop you on the guest list.
LINKS WE MENTION:
Art of Sucre's Instagram
Emily's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Anna Ross, the founder of Kester Black.
We’re chatting through the pivots she made early on when she saw traction in a different space, how she deals with shipping dangerous goods, her thoughts on circular packaging and some key pieces of advice for entrepreneurs. The real key part of this episode is in the very last 10 minutes when she’s going through her 6 quick questions so make sure you tune into that bit. It is not to be missed.
Now before we get into the episode as you most probably know I am shouting loudly about my first book that comes out at the end of February featuring the stories and learnings from 51 of the mindblowing women from the first year on the show and I am just SO excited to share it with you! It’s the perfect book to pick up, flip to any page and get a dose of inspiration and learnings from female founders who have been there / done that. It’s the kind of book you can scribble, post it notes and highlight. It’s the kind of book you can read if you’re an entrepreneur, a future entrepreneur or just someone interested in the stories behind the brands we know and buy. And right now I am looking for different folks who might be able to support the book like freelance PR people, influencers or people with communities.
If you’re someone who might be able to help me get the word out, or you know someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. If we aren’t friends already you can find me at @dooneroisin
LINKS WE MENTION:
Kester Black's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Anna Ross, the founder of Kester Black.
We’re chatting through the pivots she made early on when she saw traction in a different space, how she deals with shipping dangerous goods, her thoughts on circular packaging and some key pieces of advice for entrepreneurs. The real key part of this episode is in the very last 10 minutes when she’s going through her 6 quick questions so make sure you tune into that bit. It is not to be missed.
Now before we get into the episode as you most probably know I am shouting loudly about my first book that comes out at the end of February featuring the stories and learnings from 51 of the mindblowing women from the first year on the show and I am just SO excited to share it with you! It’s the perfect book to pick up, flip to any page and get a dose of inspiration and learnings from female founders who have been there / done that. It’s the kind of book you can scribble, post it notes and highlight. It’s the kind of book you can read if you’re an entrepreneur, a future entrepreneur or just someone interested in the stories behind the brands we know and buy. And right now I am looking for different folks who might be able to support the book like freelance PR people, influencers or people with communities.
If you’re someone who might be able to help me get the word out, or you know someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. If we aren’t friends already you can find me at @dooneroisin
LINKS WE MENTION:
Kester Black's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Google Extension: Goodbuy
Newsletter: Nik Sharma's Sunday Newsletter
TikTok: Latinapreneur
Harry Dry: Marketing Examples
Podcast: Two Broke Chicks by Alex and Sally
Hello and welcome back to the show. It’s Doone here, your host and hype girl! On the show today we’re learning from Elle Liu, the female founder behind Eucalypso.
Eucalypso makes modern sustainable bedding spun from 100% natural eucalyptus fibers for the perfect combination of silky soft, breathable, and ultra ecofriendly. And they’re Designed for hot sleepers like me and people with sensitive or acne prone skin.
We’re talking about how she scaled her business to 7 figures while working a full time job, review sites and why they’re important for this category and her best and worst advice. Oh and tune into her 6 quick questions at the end where she tells us about a major fail she had recently and what she was able to learn from the process.
And while I’ve got you here! Let me take a hot second to shout about my book, Your Hype Girl. We have officially set the launch date for Feb 28th and it is all hands on deck getting everything ready for the launch so please mark the date in your diary and get ready to be part of the movement. If you’re listening to this, I know you’re just as excited as I am and I cannot wait to share it with you. The countdown is on to February 28th.
LINKS WE MENTION:
Elle's Instagram
Eucalypso's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hello and welcome back to the show. It’s Doone here, your host and hype girl! On the show today we’re learning from Elle Liu, the female founder behind Eucalypso.
Eucalypso makes modern sustainable bedding spun from 100% natural eucalyptus fibers for the perfect combination of silky soft, breathable, and ultra ecofriendly. And they’re Designed for hot sleepers like me and people with sensitive or acne prone skin.
We’re talking about how she scaled her business to 7 figures while working a full time job, review sites and why they’re important for this category and her best and worst advice. Oh and tune into her 6 quick questions at the end where she tells us about a major fail she had recently and what she was able to learn from the process.
And while I’ve got you here! Let me take a hot second to shout about my book, Your Hype Girl. We have officially set the launch date for Feb 28th and it is all hands on deck getting everything ready for the launch so please mark the date in your diary and get ready to be part of the movement. If you’re listening to this, I know you’re just as excited as I am and I cannot wait to share it with you. The countdown is on to February 28th.
LINKS WE MENTION:
Elle's Instagram
Eucalypso's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hello and welcome back to the show. It’s Doone here - host and hype girl. Today we’re learning from Amanda Klane, the founder of Yasso. A frozen greek yoghurt company that’s been putting smiles on faces since 2011.
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts.
In this episode we cover:
- The journey to building a business that does hundreds of millions in annual revenue
- How to keep the energy and excitement in a business 10 years on and
- Amanda’s important advice for food founders in 2022
Now before we get into the episode and incase you haven’t heard my recent announcement on Instagram - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of the brilliant women from the first year on the show and I am just SO excited! If you’re someone who might be able to help me get the word out, or you know someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WE MENTION:
Yasso's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hello and welcome back to the show. It’s Doone here - host and hype girl. Today we’re learning from Amanda Klane, the founder of Yasso. A frozen greek yoghurt company that’s been putting smiles on faces since 2011.
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that deliver on everyday indulgence with great taste, quality ingredients and superb nutritionals. Since hitting store shelves in 2011 as the first to market frozen Greek yogurt, Yasso quickly became one of the fastest-growing dessert brands in the world, disrupting the brand ranks of deeply entrenched competitors and attracting a loyal following of brand enthusiasts.
In this episode we cover:
- The journey to building a business that does hundreds of millions in annual revenue
- How to keep the energy and excitement in a business 10 years on and
- Amanda’s important advice for food founders in 2022
Now before we get into the episode and incase you haven’t heard my recent announcement on Instagram - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of the brilliant women from the first year on the show and I am just SO excited! If you’re someone who might be able to help me get the word out, or you know someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WE MENTION:
Yasso's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Now before we get into the episode and incase you haven’t heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you’re someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WEMENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey everyone! Doone here. Your host and hype girl. Today on the show we’re learning from Fiona Chan, the founder behind a brand called Youthforia. While they’ve only launched just last year they’ve managed to build some crazy buzz in the beauty industry garnering more than 50m views on tiktok and growing!
At Youthforia, they believe that makeup is an extension of your skincare. All of their products are formulated to be so good for your skin, you can sleep in it. Fiona actually tests all of their products by sleeping in it for an extended period of time. And so does her husband. Most conventional makeup brands formulate with fossil fuels and liquid plastics, which can be harmful or irritating for the skin. Instead, Youthforia use skin friendly plant based ingredients to provide luxurious textures and targeted treatments for your skin. Heaven, right?
In this ep, we’re chatting about the beauty industry as a whole and Fiona’s advice for standing out in a saturated space, how she harnessed the power of tiktok to get traction and commits to creating 2 videos a day AND why you should get onto Supergreat if you’re in the beauty industry.
Now before we get into the episode and incase you haven’t heard me talking about it yet - I have my very first book coming out at the end of February featuring the stories and learnings from 51 of these brilliant female founders from the first year of the show and I am just over the moon to be sharing this with you! If you’re someone who might be able to help me get the word out, or you know I need to talk to. I would love to meet you, please slide in my IG dms so we can chat. You can find me @dooneroisin
LINKS WEMENTION:
Fiona's Instagram
Youthforia's Instagram
Youthforia's TikTok
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey everyone and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re speaking to Kate from Entrepreneurs on Fire which if you haven’t heard of it, is an epic podcast hosted by John Lee Dumas. If you do know it - you actually might have heard female startup club’s ads on his show a month or two back which was pretty cool. Kate is the behind the scenes wizard that’s helped grow the show from humble beginnings 9 years ago into a 7 figure business all while living in Puerto Rico paradise building the life of their dreams.
In this episode we cover what Kate attributes the success of their show and business to. Her advice for people like me who are early on in the journey and how they approach growth.
And while I’ve got you here. Incase you missed the memo - I have my very first book coming out at the end of February and I am SO SO excited! I am on the look out for people who can help spread the message so if you’re someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. If we aren’t friends already you can find me @dooneroisin.
LINKS WE MENTION:
Kate's Instagram
Kate's Facebook
Kate's LinkedIn
Kate's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Hey everyone and welcome back to the show! It’s Doone here, your host and hype girl. Today we’re speaking to Kate from Entrepreneurs on Fire which if you haven’t heard of it, is an epic podcast hosted by John Lee Dumas. If you do know it - you actually might have heard female startup club’s ads on his show a month or two back which was pretty cool. Kate is the behind the scenes wizard that’s helped grow the show from humble beginnings 9 years ago into a 7 figure business all while living in Puerto Rico paradise building the life of their dreams.
In this episode we cover what Kate attributes the success of their show and business to. Her advice for people like me who are early on in the journey and how they approach growth.
And while I’ve got you here. Incase you missed the memo - I have my very first book coming out at the end of February and I am SO SO excited! I am on the look out for people who can help spread the message so if you’re someone who might be able to help me get the word out. I would love to meet you, slide in my IG dms so we can chat. If we aren’t friends already you can find me @dooneroisin.
LINKS WE MENTION:
Kate's Instagram
Kate's Facebook
Kate's LinkedIn
Kate's Twitter
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this episode I’m chatting with the founder of Type A, Allison Moss.
By making safer, high-performance personal care, Type A are on a mission to help people lead healthier lives by making it easy to switch to better-for-you products. They’re mostly known from their hero deodorant which is patented and unlike anything else on the market. We’re covering how you actually do that, the costs involved and how to launch into retail with your dream retailers.
If you haven’t heard me shout about our private network yet omg you’re in for a treat!! The date is set and we are launching on July 12! We’ve built what you’ve been asking for and we are so excited. I am so excited! This is a place we can connect and learn from each other. You’ll have access to some of the amazing women from the show for our take on Modern Mentorship, meet women who are building the next wave of the world’s best cpg and ecommerce brands - myself included, use our resident experts for things like Facebook ad reviews, business coaching and all sorts of business resources to help you grow your biz.
So! If you are a woman in the cpg slash ecomm world you can pop your name on the waitlist at Femalestartupclub.coms/waitlist and head to my Instagram highlights @dooneroisin for more details like the pricing, the why and the where.
LINKS WE MENTION:
Allison's Instagram
Type A's Instagram
Type A's LinkedIn
On today’s episode I’m chatting with Julissa Prado, the founder of Rizos Curls.
Founded in October 2017, Rizos Curls is a clean hair care brand creating products that embrace and celebrate the beauty of curls, coils & waves everywhere. In just under three years, Rizos Curls has amassed a global following of more than 300,000 followers on social media and ships to over 57 countries.
We chat about the origins of Julissa’s business, creating her own potions and formulas for hair to give to women and girls since she was in the 9th grade, and how she took her $80,000 of savings since she was a little girl and went all in to develop hundreds of samples over 4 years before finally landing on her best selling products that we see today.
We also talk through the importance of small business owners standing up and shouting loudly to get noticed - the key thing to remember here is that everything is negotiable - but you’ll get to that in the episode. There’s so much love and energy and emotion throughout this talk - lots of lols and even some tears. I could speak to Julissa for literally ever and ever and I came away feeling so grateful to have met her and to hear this incredible and deeply personal story.
LINKS WE MENTION:
Rizos Curls' Instagram
Julissa's Instagram
Rizos Curls' YouTube
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with Ali Kriegsman, Co-Founder of the YC backed tech startup, Bulletin.
Bulletin is a premium, B2B wholesale marketplace where retailers and buyers go to discover, shop and support the best brands on the planet. So this episode is highly relevant to anyone listening in who has a product based business and wants to work with cool retailers to sell their products and reach new audiences.
We’re chatting about the humbles origins of Bulletin starting as as e-comm newsletter and how that grew into popups, retail stores and went on to be accepted into Y-Combinator which lead to a major pivot into a thriving tech platform... we’re talking about Ali’s top 3 pointers if you want to pitch for VC money and - important to note she just released a really bloody cool book about her journey and you should absolutely check it out, I have linked it in the show notes and it’s called How to build a goddamn empire.
LINKS WE MENTION:
Ali's Instagram
Bulletin's Website
Bulletin's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on the show today is Lindsey Martin, Founder of Kiramoon.
Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package.
In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment.
LINKS WE MENTION:
Kiramoon's Instagram
Lindsey's Instagram
Kiramoon's Tiktok
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today’s episode is brought to you by Klaviyo and today I’m joined by Connie Lo, Co-Founder of Three Ships.
Three Ships is an all-natural, vegan skincare brand on a mission to make clean beauty accessible for all women. The products are 100% plant-derived, certified cruelty-free, and, best of all, forever under $40. Founded in 2017, Three Ships was founded by chemical engineer Laura and business grad Connie after the two wondered why clean, vegan skincare cost so much. With only $3300 in their bank accounts, these female founders started making their own formulations in Connie’s apartment kitchen with the goal to create effective and affordable natural skincare products.
This is a ridiculously insightful episode and you’re going to come away with plenty of actionable tips for your business. We talk about pro tips for retail expansion and how to make a partnership successful, we talk about key moments of growth and how to be scrappy in the beginning and some of the key trade shows you might want to invest in.
LINKS WE MENTION:
Three Ships
Connie's Instagram
Three Ships Beauty Instagram
Three Ships Tiktok
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on today's show are the two co-founders of Goverre, Regan Kelaher and Shannon Zappala.
Shannon and Regan, began collaborating on all things ‘wine’ in 2015. Their passion for great wine, dislike of plastic glasses and a love for Southern California’s outdoor lifestyle led to the birth of GOVERRE. GOVERRE is a portable wine glass tumbler with silicone sleeve and a drink-through lid.
In this episode you’ll hear their lesson learned after a first failed attempt at a kickstarter, what happened after they went on shark tank and were hit with a major lawsuit, and what they wish they did differently if they had their time over.
LINKS WE MENTION:
GOVERRE’s Website
GOVERRE’s Instagram
Shannon’s Instagram
Regan’s Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On today’s episode we’re learning from Jules Miller. She’s the Founder of The Nue Co and - she’s so awesome. I really love this episode. We talk about her path to starting this business with her grandpa, a chemist slash formulator slash professor at Cambridge. We chat about learnings that come from raising circa 36m dollars, and her approach to launching this business. It’s a real cracker. You’re going to love it.
The Nue Co is an Interhealth Brand. They believe in interconnecting all aspects of our health. By treating our physical, mental, social and environmental well-being as one ecosystem, we can positively impact the health of humankind. Founded by Jules Miller in 2017, The Nue Co creates health supplements, made from clean and sustainable ingredients created to deliver proven results. Each tincture, powder, capsule, and spray delivers evidence-based solutions for improving energy, focus, mood, skin, sleep, and digestion. All of The Nue Co.'s products are responsibly sourced from around the world. 95% of the packaging materials are infinitely recyclable and supported by the brand’s in-house recycling program.
LINKS WE MENTION:
The Nue Co's Instagram
Jules' Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On today’s episode we’re learning from Allison Ellsworth, the founder of Poppi.
There’s some seriously cool insights in this episode... We talk through her approach to raising money in the early days and why you shouldn’t take stupid money. Her recent moment of partnering with jlo. Mind blowing stuff. And her explosive growth after going on shark tank plus everything in between. This is an episode that shows you the power of having a truly great product. I’ve come off this episode feeling so inspired and charged for my own journey. This is the kind of thing that really lights me on fire so I hope you love it too!
If you haven’t heard of it before Poppi it’s the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide in retail and quickly became an Amazon best-seller.
Allison Ellsworth is Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide at retail and quickly became an Amazon best-seller.
LINKS WE MENTION:
Allison's Instagram
Poppi's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me is Jing Gao, the founder of Fly by Jing.
Where highly charged flavors meet 100% real ingredients. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen.
We’re chatting about her successful kickstarter campaign that lead to over 3000 customers at launch, the key moments of growth that have lead to an 8 figure revenue business in 2 years and key learnings that women-in-progress can keep in their back pocket.
LINKS WE MENTION:
Fly by Jing's Instagram
Jing's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re chatting to Cara Oppenheimer about her new venture, goodbuy. And this episode is a little different to our usual ecomm founder stories. I came across a post on LinkedIn by Cara announcing her new brand and realised straight away that we have a lot of synergies in the missions that we have between goodbuy and Female Startup Club. We both strive to empower small business owners in ecommerce to create successful businesses; make money and be happy and fulfilled in life. And the way she’s doing that is through a ridiculously simple chrome extension.
It’s the easy button for conscious shopping!
The way it works is that once you add it to your browser it automatically intercepts all your online shopping searches (think mega-retailers like amazon and target), and diverts you to the same products from over 183,000 small businesses.
The database has over 19 million products to ensure you get exactly what you need, the moment you need it, and shows you these products from a values-aligned small businesess like AAPI-owned, American made, Black-owned, certified ethical, sustainable, women owned and so many others
They’re all about shopping small, shopping easily, and shopping what matters to you! How cool is that?
I loved this episode so much! It’s the first time I’ve spoken to someone who’s built a chrome extension and it’s fascinating to hear. We talk through what it actually takes to build something like this in tech as a non technical founder, why it matters and a few other gems. I hope you enjoy it too.
LINKS WE MENTION:
goodbuy's Instagram
goodbuy's Facebook
goodbuy's Pinterest
goodbuy's Twitter
goodbuy's TikTok
goodbuy's YouTube
goodbuy's LinkedIn
Cara's LinkedIn
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Michelle Ranavat, she’s the founder of RANAVAT, a skincare line inspired by Indian beauty rituals.
With a background in science, 4 years of work at a prestigious finance firm on Wall Street and after 6 years of pharmaceutical sourcing, Michelle fused her expertise with a love and appreciation for artisanal Indian tradition.
Since the launch in 2017, RAVAVAT is now sold in department stores such as Neiman Marcus, Credo Beauty and specialty boutiques worldwide.
This episode is really cool, I got a lot out of the 6 questions at the end and I bet you’re going to as well. And if you do please do shout about it to someone who benefit from listening or share a cute post on social media tagging us so we can highlight you on our channels.
LINKS WE MENTION:
RANAVAT's Website
RANVAT's Instagram
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
LINKS WE MENTION:
If you have something you want me to cover, reach out on Twitter or Instagram.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m joined by a very special friend of mine today, Lana Hopkins. Another Aussie! Lana has spent the last 10 years building consumer facing brands that blend tech and products.
She started her first venture, Mon Purse, in 2014 when we were just getting used to this new and exciting world of social media platforms like Facebook, after exiting in 2018 she’s now launching her latest venture, Some Place as the world starts moving into the metaverse.
some·place gives individuals the ability to collect, curate and flex their
NFT collections; in a social, 3D space and in real-life, via exciting augmented reality interactions. Now I have to say - I’m not entirely versed on all things NFT’s and crypto so I’m trying my best in this episode and I learn a lot from Lana. I hope you you do too!
LINKS WE MENTION:
Lana's Instagram
some·place's Instagram
Lana's Twitter
some·place's Twitter
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Rachael Tyers, one of the women behind Aussie brand tbh Skincare.Tbh is an Australian skincare range built specifically for the acne prone customer. The brand launched in March 2020 by Rachael and her mum with a novel treatment for acne, developed with a patented formula that targets biofilm in the skin. It’s pretty remarkable stuff that’s gaining crazy momentum because of how effective it is. And the proof is in the pudding - in the first 18 months of operating, they’ve hit more than 1m in sales and created a brand that’s impacting thousands of folks struggling with acne issues.
We talk about all the good stuff like how much she’s invested to get to these kind of numbers, how much she pays per influencer collab, what happened to their marketing plan when the iOS changes came in and how they currently acquire customers. It’s a really insightful chat and it opened my eyes to licensing formulas from other companies and the success you can have when you can pour fuel on the fire to accelerate growth.
LINKS WE MENTION:
Rachael's Instagram
TBH's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Lezlie Karls, Co-Founder of Mid-Day Squares. What are Mid-Day Squares I hear you ask: They’re vegan protein bars that are also known as little pieces of heaven perfectly designed to stop your hunger or cravings in between meals. And they’re on a Mission To Take Over The World Of Healthy Snacks.
In this episode we’re talking about a solid 10/10 sampling program they launched with, overcoming hurdles with manufacturing and operations, turning down an acquisition and some crazy drama they went through when Hershey’s came banging on their door with a cease and desist.
LINKS WE MENTION:
Mid-day Squares Instagram
Lezlie's Instagram
Lezlie's LinkedIn
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we are learning from Ariel Kaye, the founder of PARACHUTE.PARACHUTE is a modern lifestyle brand committed to making you feel at home. Founded in 2014, it began as an online-only, direct-to-consumer brand with a curated assortment of impeccable bedding products. They've since expanded their product offerings into many areas of the home - including bath essentials, baby, rugs, even a mattress.
Today they have 9 brick-and-mortar retail around the US and plans to expand into more than 30 by the end of next year. In this ep we’re chatting through those first few years of building this business, an early mistake she made on getting started and the channels you might not have considered that are working well today.
LINKS WE MENTION:
Ariel's Instagram
PARACHUTE's Instagram
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning from Madeline Fraser, the founder behind a brand called Gemist.
Madeline came up with the idea for the brand when she tried to design herself a custom ring and that experience showed her that the custom jewelry process is manual, antiquated, and in need of a big refresh. Her background is in growing tech start-ups that solve big problems, so she decided to set out to solve this one.
In this episode we’re talking through her past learnings from her two other ventures, her experience with raising venture capital dollars and the best type of investor you need in your business.
LINKS WE MENTION:
Female Startup Club's Instagram
Doone's TikTok
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we are learning from Dee Charlemagne who is the co-founder of AVEC Drinks.
Made with real fruit juice, low or no sugar, and natural botanicals, Avec’s drinks are the better-tasting — and better for you — mixers you deserve.
Now before we get into it - there are so many pieces of gold in this episode, we chat through the money stuff, selling through 100,000 units in the first year in business and landing the NY Times on launch day. Grab a pen and paper, you’ll need it.
LINKS WE MENTION:
Avec's Instagram
Denetrias' LinkedIn
Female Startup Club's Instagram
Doone's Instagram
Doone's TikTok
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we have Alexandra Fine. One of the women behind Dame. Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere.
Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness.
We talk through her approach to building this business, crowdfunding, marketing and how she uses the businesses challenges as her opportunity. You might have heard that Dame sued the MTA and has had some pretty exciting stuff in the works these past few weeks.
LINKS WE MENTION:
Alexandra's Twitter
Alexandra's LinkedIn
Alexandra's Instagram
Dame's Instagram
Dame's LinkedIn
Dame's Twitter
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
LINK TO SURVEY HERE
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
Links we mention:
Spark Tank Pitch Application
Hype Club
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show we’re learning from Erin Carpenter - the dancer turned entrepreneur behind Nude Barre. She bootstrapped this business for a good 10 years before things really started get veryyy interesting. We talk about that 10 year grind to overnight success. The investment she got from Serena Williams and 1 thing to remember about affiliates.
Nude Barre is a high-performing bodywear brand redefining the concept of nude. Nude Barre carries the widest shade range on the market, leading the conversation around inclusivity and authentic representation in fashion today and was born from the firsthand frustrations and colorism that Erin experienced. Growing up as a Black woman and dancer, she experienced years of hardships finding hosiery that matched her skin tone, often spending hours dyeing her tights and “pancakeing” her shoes to meet the industry’s requirement of “nude” undergarments.
LINKS WE MENTION:
Nude Barre's Instagram
Erin's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Website: Serena Ventures by Serena Williams
Podcast: How I Built This with Guy Raz
Today we’re chatting with Farah Jesani, founder of One Stripe Chai, we’re chatting through the B2B side of the biz and what happened when she need to pivot last march, and her advice to entrepreneurs in the beverage space coming into 2022.
One Stripe Chai is a woman-owned South Asian beverage brand that offers authentic, small batch masala chai concentrates and blends, crafted to be enjoyed from the comfort of your home or at your favorite coffee shop. Using tea sourced directly from a small organic and biodynamic family-owned farm in Assam, India, One Stripe Chai is brewed in Portland with a focus on taste and simplicity.
LINKS WE MENTION:
One Strip Chai's Instagram
Farah's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: Supermaker by Jaime Schmidt
FIND THE SURVEY HERE
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Resource: Smart Copy - Snazzy.ai
Today on the show we have Lulu Liang. Girlboss CEO, Entrepreneur and all round legend.
We cover so many good things in this episode, like how she joined a business at 23 and became the ultimate operator within it, taking the brand through an exit to become CEO.
Her thoughts on taking a brand from 0-1 vs 1 and up and her new gig as CEO of Girlboss. Cool stuff.
LINKS WE MENTION:
Girlboss Website
Girlboss' Instagram
Lulu's LinkedIn
Lulu's Instagram
Evergreen
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Books: Linchpin by Seth Godin
Today on the show we’re learning from Dr. Amy Divaraniya, the founder of Oova, a women’s health company.
She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space.
After facing her own struggles with conceiving her son, she decided to build a solution to help women having difficulty getting pregnant. Today, she and her team have built the first at-home test, OOVA, that measures multiple hormones through urine samples and provides personalized results and insights on a woman’s fertility.
We talk through her journey as a female founder in the VC world and question why things don’t seem to have changed, we talk about the development of something that doesn’t exist in the world and how to find your beta group!
LINKS WE MENTION:
OOVA Website
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Website: Notion
Website: Sprout Law
Website: Hello Alice
Website: CLEARCO
Today on the show we’re learning from Ashleigh Hinde, the Founder of a company called WALDO.
Now let me just tell you, this episode is so. damn. good. We get into some nifty tips on how to look at market research and validate your idea, a super hack for outdoor advertising and things to think about if you’re going down the track of subscriptions.
If you haven’t heard of WALDO yet, they are an innovative and accessible DTC eyecare company that believes in the power of positive vision. WALDO sells high quality daily contact lenses and other eyecare products through a bespoke subscription service that is more affordable than the big brands.
Spearheading industry change and innovation, WALDO is committed to making eye care an essential part of everyday life through accessible, high quality products, trustworthy expert service, and a platform to elevate the vision of their customers.
LINKS WE MENTION:
WALDO Instagram
Ashleigh's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Record and Replay App Sessions
Today we are learning from Lisa Creaven, one of the Co-founders of Spotlight, which she’s built alongside her sister Vanessa Creaven.
Spotlight is a dentist-created oral care brand made with the highest efficacy ingredients to put a smile on peoples' faces for joy, confidence, and positivity.
Now something I didn’t know is that the mouth is 50x more absorbent than the skin so what you put in your mouth is extremely important! Spotlight puts a huge focus in educating people around this message and has been disrupting the industry ever since they launched! This episode was super insightful - I learned a thing or two that I really didn’t know.
We chat about her funding plan in the beginning and the approach she took with macro influencers and retail strategy. And another piece of gold is around their first hire and important advice for other entrepreneurs tuning in!
LINKS WE MENTION:
Lisa's Instagram
Spotlight's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Newsletter: Direct To Consumer
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
Watch Gloria's free masterclass here
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Podcast: Louise Hay: You Can Heal Your Life
Today we’re learning from Morgan McLachlan, a master distiller and co-founder of AMASS.
This was an insightful episode for those of us venturing into the alc and non alc space. We cover learnings around the legalities when it comes to spirits vs non alc. We talk through the key hire you need in this space and why you don’t need an MBA to build a successful brand. Save your dollars and use it as startup capital.
Headquartered in Los Angeles, AMASS makes clean, premium botanics for modern life. From alcoholic and non-alcoholic spirits to personal care products including hand sanitizer, hand soap, and lotions, AMASS uses natural botanicals to transform social and self-care rituals. Their products are proudly stocked in all 27 global locations of Soho House, as well as in 5 Michelin starred restaurants and 4 of the world’s Top 10 bars.
LINKS WE MENTION:
Amass' Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Book: The Map and the Territory by Michel Houellebecq
Today we’re learning from Chao Wang, the founder of the kids subscription clothing company Dopple. We chat about her journey in scaling this business by doing things that aren’t scalable - like building a 10k person waitlist with $0 spend, along with some other really cool gems of info behind the scenes of building this company.
If you haven’t heard of Dopple it was founded in 2017 by Chao and Janel Hertz as a membership service reimagining how parents shop for their kids. Dopple was created to make parents’ lives easier and a lot more fun by delivering quarterly “Dopple Drops” of custom-curated children’s outfits to subscribers. The company, which recently raised $9.8 million in seed funding, uses a machine learning styling algorithm to achieve some of the industry’s highest keep rates for try-on-at-home models.
LINKS WE MENTION:
Chao's Instagram
Jane's Instagram
Dopple's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
In today’s episode we are learning from Hannah Diop, the Founder of Sienna Naturals. What I love about this episode is the perseverance that Hannah has undertaken into creating the brand that we see today. Starting in 2012 it took multiple pivots and years of iterating and tweaking her approach before things really caught steam in 2020. As they say, Rome wasn’t built in a day and overnight success takes 10 years. Literally.
Owned by Hannah & Issa Rae, Sienna Naturals is setting a new standard for clean, plant-based performance in the textured hair care industry, one that is focused on hair and scalp health. Just like a skincare regimen, Sienna Naturals products create Wash Day Rituals that keep textured hair and scalp healthy, enabling customers to see immediate improvement and wear their hair in all of the magnificent and diverse ways people with kinks, curls, frizz, waves and texture choose - without compromising on ingredients.
LINKS WE MENTION:
Hannah's Instagram
Sienna Naturals' Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Book: Four Thousand Weeks by Olivia Burkeman
On the show today I’m chatting with Tracy Tutor.
Tracy is a top real estate agent at Douglas Elliman Beverly Hills, consulting with some of the world's leading architects and developers. She is the first and only female cast member on Bravo's Million Dollar Listing LA. She is a best selling author, her book is called Fear is just a 4 letter word and now she adds wine brand owner to her resume.
We’re talking through her journey so far, the advice she has for female founders and how to have the confidence to own any room.
LINKS WE MENTION:
Website: Tracy Tutor
Tracy's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayBook: Fear is Just Four-Letter Word by Tracy Tutor
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Today on the show we’re learning from Ashley Selman, one of the co-founders behind heywell. If you're in the beverage industry THIS is an episode for you. We talk through how to approach a launch and some real game changing alternative channels to market through.
Ashley and Britt founded heywell on a mission to make wellness more simple and accessible for everyone every day. They found wellness solutions often prioritized function over flavor, and wanted to make something that was good for them, delicious and inclusive. Their line of functional beverages are made with adaptogens, antioxidants, and organic caffeine to help when people want a little energy, immunity, focus or help managing stress. Low in calories and sugar, their functional waters are refreshing, tart and sweet. As part of heywell's mission, they donate 1% of sales to nonprofits advocating inclusion.
LINKS WE MENTION:
Heywell Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high priced products to influencers.
Maison Essentiele creates LUXURY HOME ESSENTIALS FOR YOUR DAILY RITUALS OF SLEEP, LOUNGE AND SELF CARE.
LINKS WE MENTION:
Maison Essentiele's Instagram
Olivia's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Today we are learning from Sarah Forrai, the female founder of Contour Cube™ which you might be familiar with on TikTok.
From 3D printed prototype to sell out success the revolutionary facial icing product Contour Cube is now TikTok famous having been viewed by over 25M people, gaining a global customer base and a following of over 150K. The Australian designed Contour Cube™ is a facial icing tool that has been uniquely designed to sculpt your face, de-puff eye bags and address your facial skincare needs from breakouts to fine lines.
We’re talking through her launch where she generated 20k and sold out of her products, how she’s capitalising on her TikTok strategy and what she’s doing when it comes to copycats.
LINKS WE MENTION:
Contour Cube's Instagram
Sarah's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Website: World Intellectual Property Organization
Website: Ted Talks
Today we’re learning from Britta Cox who is the founder behind a brand I am sure you’ve heard about - AQUIS. She started this brand in 1990 which makes it almost as old as me and she’s still showing up everyday as excited as ever to learn and expand and grow which is truly something special to see.
We’re talking through her journey in the early years when she was literally faxing her manufacturing company and taking out ads in the newspaper to sell her products through to today being a brand that’s partnered with folks like Kourtney Kardashian. I think we can all take some key insights and learnings from Britta’s laser focus on building this brand, her resilience and approach to keep building this company and what she would do differently if she were starting this thing again tomorrow.
To rewind a little bit: Britta felt like her hair routine was holding her back instead of helping her. Her haircare routine meant tons of time wasted washing her hair and waiting forever while it dried. She didn’t want rough terry towels that cause breakage and she also didn’t want to wait hours for her to air dry or be damp enough to blow-dry. That all changed when she had her aha! moment, taking note of the high-performance fabrics found in ski wear that rapidly wick away moisture to keep skiers dry. From that inspiration, Britta developed the first AQUIS hair towel. It was lightweight and easy to use, with a proprietary microfiber called AQUITEX™ that rapidly wicks water away from hair. She had found her time-saving solution. This innovation led to the original hair turban shape. 20 years later, with a full line of Rapid Dry Hair Wraps and Towels selling over a million units every year, AQUIS continues to champion the message that less is more for hair—focusing on hair when it’s at its weakest (when it’s wet) to protect vulnerable strands and lock in strength.
LINKS WE MENTION:
AQUIS HAIR's Instagram
Britta's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayBook: Shoe Dog by Phil Knight
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Today we’re learning from a swimwear entrepreneur about how she’s built her brand and what she attributes the success to, Oleema Miller. MIKOH is the bikini brainchild of Oleema and Kalani Miller, the California born & bred sister duo.
The sisters were raised as a family of creatives and surfers inspiring their authentic love for the ocean. Founded in 2009, MIKOH was conceptualized from the simple idea of the lack of fashion forward, modern swimwear in the industry and the passion for all things surrounding travel, surf, and beach culture.
LINKS WE MENTION:
Oleema's Instagram
MIKOH's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
MIKOH: 2018 Sports Illustrated Swimsuit Issue
Podcast : The Goop By Gwyneth Paltrow and Elise Loehnen
Today we are learning from a dear friend of mine, Mimi Ikonn. She is a woman of many talents and has founded multiple successful businesses such as Luxy Hair which she bootstrapped through to an exit a few years ago, Love Hair, and in more recent years Intelligent Change. A company that creates products to enrich your life like daily gratitude planners and productivity planners. You might be familiar with their 5 minute journal that is frequently used by people like Tim Ferris and Hailey Bieber and has sold more than a million units worldwide.
I loved our conversation so much, Mimi has a view on business and life that we can all take inspiration from. I hope you loved the episode as much as I do and if you’re feeling generous please do take the time to share this with someone in your life who would benefit, or shout loudly about it on social media! We love it when you do that.
LINKS WE MENTION:
Intelligent Change's Website
Intelligent Change's Instagram
Mimi's Instagram
Mimi's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayBook: Contagious: Why Things Catch On by Jonah Berger
Podcast: How I Built This with Guy Raz
Website: Tony Robbins
Book: Get the Edge by Anthony Robbins
Book: The 4-Hour Workweek by Tim Ferris
Today on the show we are chatting with Alyssa, the founder of Donni.
Rooted in comfort and born out of the need of a creative outlet to cope with grief, Alyssa founded the Los Angeles-based brand DONNI in 2009 after the death of her father, Donald. Established first as a brand that created oversized scarves designed to be worn in countless ways, DONNI has now grown into a lifestyle brand offering ready-to-wear, accessories and jewelry. Years later, DONNI remains dedicated to empowering women with wardrobe essentials that make them feel confident and comfortable in their own skin.
In this episode we’re going through what it's been like to bootstrap a brand for more than 10 years, how to stand out in the fashion industry and what entrepreneurs should keep in mind when they’re starting a business in today’s world.
LINKS WE MENTION:
DONNI's Instagram
Alyssa's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayPodcast: Everything is Best hosted by Pia
Podcast: Dare to Lead by Brene Brown
Today on the show we are learning from Vanessa, one of the co-founders behind Omsom. We chat through how she validated and landed on what their product was going to be, what made them sell out in 72 hours after launch (and multiple times since then) as well as some of her key pieces of advice peppered throughout.
If you haven’t met Omsom yet, they bring proud, loud Asian flavors into your home kitchen. Vanessa and Kim Pham are first-generation Vietnamese-American sisters who started Omsom to reclaim the cultural integrity of Asian cuisines that are often diluted in the mainstream grocery aisle. They partner with iconic Asian chefs to craft rip-and-pour starters with all the specialty sauces, seasonings, and aromatics needed for specific Asian dishes.
LINKS WE MENTION:
Omsom's Website
Vanessa Pham
Omsom's Instagram
Vanessa's Instagram
Omsom's TikTok
Vanessa's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours.
LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée.
But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores).
Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.
LINKS WE MENTION:
Michelle's Instagram
LIVELY's Instagram
LIVELY's Website
LIVELEY's Twitter
LIVELY's Facebook
Community: Female Founder Collective
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayCommunity: Female Founder Collective
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Today we are learning from Shai, the founder of Bubble. We’re talking through the approach they took with community and a specific blueprint for how they actually got 5000 teens involved before launch, they use gene pap too btw - which I thought was really cool - and a few thoughts on fundraising and why we should question what’s being celebrated in the media.
If you haven’t heard of it just yet, Bubble is a skincare brand for teens that’s replace those brands we’ve been using for decades, while being super fun. Highly recommend checking them out on tiktok. it’s definitely a vibe.
When I asked Shai what she would do with $1000 no strings attached cash, she immediately said market research on the platform perksy - which was a first time being mentioned - if you would like $1000 no strings attached cash remember we just kicked off our monthly cash giveaway and you can put yourself forward by going to femalestartupclub.com/1000-cash-giveaway.
LINKS WE MENTION:
Bubble's Instagram
Bubble's Website
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Podcast: NPR’s How I Built this with Guy Raz
Today we’re learning from Sarah, the founder of Curie. Launched in 2018, Curie is a female-owned direct-to-consumer brand that sells clean, performance-based body care products.
They are on a mission to make clean, safe, and effective products for people who move. We’re chatting through the bootstrap to funding model, how to get on QVC and why you should prioritise building your network - which of course is cue for me to mention our private network for cpg entrepreneurs, hype club. Do come join us!
LINKS WE MENTION:
Curie's Instagram
Sarah's Instagram
Sarah's Twitter
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give AwayNewsletter by Web Smith
Newsletter by Leanluxe
Book: Untethered Soul by Michael A. Singer
Today we are learning from Brianna Bitton, Founder of Flo, the first ever PMS gummy vitamin. We’re chatting about investment, we are chatting about Tiktok and what she would have done earlier in the biz if she were to start again tomorrow.
If you’ve missed the memo, we’re giving away $1000 to small biz owners at the moment in partnership with flowium, head to fsc.com/1000-cash-giveaway to get in the mix and send it to the entrepreneurs in your life!
Lets get into it, this is Brianna for female startup club
LINKS WE MENTION:
Brianna's Instagram
Flo's Instagram
Promo: 10% Off Code: GOFLOFemale Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Check out the Secret Leaders Podcast here: https://www.secretleaders.com/
It has been a hot minute! But I am back in action after 2 weeks of not recording any eps for the first time in 18 months and holy frikken moly. But I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favourite woman. Truly.
It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcasters, best selling author, diy guru, hilarious instagrammed as well as entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex Factory
LINKS WE MENTION:
Lil Ahenkan's Instagram
Flex Factory's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Female Startup Club $1000 Monthly Cash Give Away
Newsletter: The Growth Newsletter from Demand Curve by Julian Shapiro
Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject.
LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come.
A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.
LINKS WE MENTION:
LastObject’s Instagram
Isabel’s Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me today is Carly Stein, the founder behind Beekeepers Naturals.
Founded by Carly Stein in 2017, Beekeeper's Naturals is an innovative company on a mission to reinvent the medicine cabinet. Using unique remedies from the beehive (like royal jelly and propolis), the beekeeper-led team is committed to providing the cleanest, most powerful solutions to modern health issues—like brain fog, chronic stress, poor sleep, and scratchy throats. Unlike competitors, they apply scientific rigor to their product development and commit to third-party pesticide testing to ensure they’re creating natural remedies that actually deliver.
This has been one of my favourite episodes to date, Carly has such a special story and shares so much of the actual how of building her company, you’re going to get plenty of valuable pieces of gold throughout so make sure you’ve got a notepad and pen handy!
LINKS WE MENTION
Beekeeper’s Naturals Website
Beekeeper’s Naturals Instagram
Carly ‘s Instagram
The Portal by Eric Weinstein
Not Overthinking by By Ali & Taimur Abdaal
Entrepreneurial Thought Leaders Podcast from Standford University
Invest Like the Best by Patrick O’Shaughnessy
Principle: Life and Work by Ray Dalio
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on the show today is CEO and Founder of Kinfield, Nichole Powell.
Launched in 2019, Kinfield makes Great Essentials for the Great Outdoors—effective, plant-powered skincare and body products made from ingredients that are safe for both people and planet. They believe in a happier, healthier tomorrow through more time in the great outdoors, and are creating products you actually need to make the most of your time in nature, whether you're in the backcountry or your own backyard.
We’re talking about what makes a sustainable company and how they tackle things like packaging when trying to do better for the planet, Nichole’s 3-step process to validating the idea and her lessons learned along the way being a venture backed, female entrepreneur.
LINKS WE MENTION:
Kinfield
Kinfield's Instagram
Nichole's Instagram
Book: The Ride of A Lifetime by Robert Iger
Book: The Vanishing Half by Brit Bennett
Book: Know My Name by Chanel Miller
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on the show today is Maeva Heim, founder of Bread Beauty Supply. Or Bread for short.
Now, I Actually met Maeva by chance last year when I was in Melbourne visiting a friend and I recognised her voice from a podcast I’d listened to her speak on before and the rest is history - now she’s here with us sharing her story.
But, back to the episode - Bread is the best shampoo alternative and co-wash for kinky, curly, coily hair. We’re talking about how she took a third door approach to launch exclusively with Sephora and what she’s learned so far while we have a few giggles along the way.
LINKS WE MENTION:
The Magic of Thinking Big by David J Schwartz
The Hard Thing About Hard: Building a Business When There Are No Easy Answers by Ben Horowitz
Eckhart Tolle’s books
Bread Beauty Supply Website
Bread Beauty Supply Instagram
Maeva Heim Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.
A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since.
We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language.
With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever.
LINKS WE MENTION:
Ghia
Ghia’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me on the show today is Ann McFerran, the LA based founder behind Glamnetic - the go-to magnetic lash company. Glamnetic is committed to providing the highest quality products and experience to customers and finding ways to continually make your beauty routine easier!
Ann launched her brand a year ago from her bedroom and within no time at all was doing 7 figures a month in sales! In this episode she’s sharing that early hustle with us and what she attributes that success to, a great strategy to get orders when you’re just starting out and why social media and community is so critical to building a brand in 2020.
LINKS WE MENTION
Glamnetic’s Instagram
Ann’s Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On the show today we’re chatting with Kristin from Nomadica wine. We’re discussing some of the tough stuff that happened early on in her journey including the moment they had to throw away $25,000 worth of wine because it wasn’t good enough and what she’d do differently if she started this biz tomorrow.
Kristin is a Sommelier by trade and the Founder + CEO of Nomadica wine, where she thoughtfully curates a selection of high quality canned wine. She’s passionate about working with high quality, small producers who focus on sustainable practices.
Learn from Entrepreneurs like Kristin in the Hype Club, a private network made for founders - who happen to be women - building the next wave of ecommerce and CPG brands.
LINKS WE MENTION:
Nomadica's Instagram
Kristin's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: How I Built This with Guy Raz
Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand.
Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all.
If you’re building a CPG brand and want to learn from women like Charlotte, come join us in Hype Club where you can access our take on Modern Mentorship, live workshops and masterclasses.
LINKS WE MENTION:
Everyday Humans' Instagram
Charlotte's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today we’re learning some serious stuff about the beauty industry from Remi, the founder of Freck. Let me ask you something… Do you know what a blanket order is? I’ve done over 200 episodes and this has never come up!!!! So if you don’t know. Welcome to the club. Prepare to pick up some nifty tips to reducing your unit costs. We also cover negotiating your margins and some know-how around fill rates in the industry. This is also highlighting some of the epic fails that Remi persevered through to get the brand where it is today stocked on the shelves of Sephora, asos, revolve and the likes. Remi is the entrepreneur we all need to learn from. She is a solid 10 out of 10.
Freck Beauty is a clean beauty brand inspired by Remi's hunt for a perfect freckle. During her years of R&D on what ultimately became the world's first freckle cosmetic, FRECK OG, she found that there wasn’t a bold beauty brand that represented everything from “moisturizer-and-go” to “blue-flame-eyeliner-energy." After launching with FRECK OG in 2017, which quickly took the internet by storm, Remi connected with Des Wilson - now the company's COO. Together, Remi and Des have since expanded Freck Beauty into skincare with the Cactus Collection, and color cosmetics with the CHEEKSLIME range.
LINKS WE MENTION:
Frecks Beauty's Instagram
Remi's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On today’s episode we’re learning from Allison Ellsworth, the founder of Poppi.
There’s some seriously cool insights in this episode... We talk through her approach to raising money in the early days and why you shouldn’t take stupid money. Her recent moment of partnering with jlo. Mind blowing stuff. And her explosive growth after going on shark tank plus everything in between. This is an episode that shows you the power of having a truly great product. I’ve come off this episode feeling so inspired and charged for my own journey. This is the kind of thing that really lights me on fire so I hope you love it too!
If you haven’t heard of it before Poppi it’s the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide in retail and quickly became an Amazon best-seller.
Allison Ellsworth is Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide at retail and quickly became an Amazon best-seller.
LINKS WE MENTION:
Allison's Instagram
Poppi's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: Patrick Lencioni Podcast
In this episode we’re chatting with Kailey from Sacred Serve and there’s some serious hustle in this story! Her first 2 years were spent doing hundreds of local events and making the product herself.... We hear her tactical tips when it comes to labelling and also chat about why it’s important to talk about your exit strategy - especially as women.
Sacred Serve is a plant-powered line of gelato bringing function into the frozen aisle. Made from a base of certified organic young Thai coconut meat combined with potent superfoods, adaptogenic herbs, medicinal mushrooms and just a hint of low-glycemic coconut sugar, this gelato is rich, creamy, and packed with plant-based nutrition.
LINKS WE MENTION:
Sacred Serve's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo Code: FSC15 for 15% off. Expires 1 year from podcast release date.
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today on the show I’m chatting with Azora Zoe Paknad, the Founder of Goldune - and yes I love the name.
We’re talking in depth about her launch and the brands she’s on the lookout for at the moment - hint: it could be you.
Goldune is a new ecommerce retailer making sustainability less beige. Get everything you need for home and life, always sustainable-- but never granola.
LINKS WE MENTION:
Goldune's Instagram
Azora Zoe's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting to Katina Mountanos, the founder of Kosterina Olive oil. We’re talking about the gap she saw in the market that also happened to be in her backyard, literally. Why she thinks you shouldn’t quit your day job. And some pointers when it comes to building the DTC side of the business shipping heavy, glass products.
Kosterina is the pioneering Greek Extra Virgin Olive Oil Brand dedicated to delivering the highest possible quality Extra virgin olive oil to the market. Kosterina’s olive oil is created from single origin, early harvest Koroneiki olives from founder Katina native home of Southern Greece. In addition to the Original Extra Virgin Olive Oil, Kosterina also offers flavored varieties in Greek Herb & Lemon, and Garlic; a line of Balsamic Vinegars from Modena, Italy and Dark Chocolate and olive oil cakes
If you want to learn directly from women like Katina, come join us in our private network; Hype club. You’ll access what we’re calling modern mentorship, business resources and some really incredible women building the future CPG brands we’re all going to know.
LINKS WE MENTION :
Kosterina's Instagram
Katina's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built This with Guy Raz
Women’s Network: Chief
Women’s Network: Female Founders Fund
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover, reach out on Twitter or Instagram.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
On today’s episode we’re learning from Jules Miller. She’s the Founder of The Nue Co and - she’s so awesome. I really love this episode. We talk about her path to starting this business with her grandpa, a chemist slash formulator slash professor at Cambridge. We chat about learnings that come from raising circa 36m dollars, and her approach to launching this business. It’s a real cracker. You’re going to love it.
The Nue Co is an Interhealth Brand. They believe in interconnecting all aspects of our health. By treating our physical, mental, social and environmental well-being as one ecosystem, we can positively impact the health of humankind. Founded by Jules Miller in 2017, The Nue Co creates health supplements, made from clean and sustainable ingredients created to deliver proven results. Each tincture, powder, capsule, and spray delivers evidence-based solutions for improving energy, focus, mood, skin, sleep, and digestion. All of The Nue Co.'s products are responsibly sourced from around the world. 95% of the packaging materials are infinitely recyclable and supported by the brand’s in-house recycling program.
LINKS WE MENTION:
The Nue Co's Instagram
Jules' Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo Code: FEMALE20, Expiry Date: 31/08/2021
Today I’m learning from Helen Yin. She’s one of those small businesses you’ve seen absolutely blow up through the magic that is TikTok. I’m part of a paid community and saw her partner posting about it and immediately wanted to know more. So this is the more. We’re talking about what happened to her small business with TikTok, what capital she’s invested so far and what the future looks like.
Inoki Bathhouse is a brand you need to get to know. With natural ingredients inspired by Helen's childhood in Beijing and her travels across the world, Inoki Bathhouse enables anyone to transport to a calming bathhouse experience continents away.
LINKS WE MENTION
Helen's LinkedIn
Inoki Bathhouse's LinkedIn
Inoki Bathhouse's Instagram
Inoki Bathhouse's TikTok
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Newsletter: The Peak
Newsletter, Podcasts and Videos: Morning Brew
Website: Tech Crunch
Podcast: The Hustle’s: My First Million by Sam Parr
Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.
Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.
LINKS WE MENTION:
Amy's Instagram
Tower 28's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In today’s episode we’re learning from Leila Hormozi. Her businesses have collectively done 100M in revenue all before turning 28. we’re talking about her story to this point, the magic to scaling these businesses and some really key tactical advice.
Leila is an American entrepreneur, investor, speaker, and consultant. She is the Co-CEO of Gym Launch, Prestige Labs, ALAN, and Acquisition.com. Leila met her now husband Alex in 2016 when both were head down working to build their own businesses. They quickly realized they were not just great partners in their personal lives, but also in business. Leila has become known for her skills in leadership and management, and is frequently called upon by other business owners for her wisdom.
LINKS WE MENTION:
Leila's Instagram
Prestige Labs' Instagram
Prestige Lab Website
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo: Spend $67 & get a free tub of protein with code FREE2021
In this episode I’m chatting with Lin Chen, the founder of Pink Moon. She’s got a great blueprint for success > she first launched her beauty consultancy which gave her positive cash flow to launch a curated ecomm store and then used the data and insights from that to launch her own line - all the while growing a loyal community. Genius. We also go through what she’s seen in the industry and what beauty founders should absolutely prioritise and on the flip side what not to do.
Pink Moon today is an inclusive wellcare + community oasis created for women – through every phase of life.
Their mission is to provide a communal sanctuary that inspires sustainable living and genuine self-love through beautiful products, packaging and feel good things.
LINKS WE MENTION:
Pink Moon's Instagram
Lin's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Publication: The Strategist
Publication: Buy Independent
Publication: Glossy
Publication: Beauty Matter
Webinar & Community: FAB
Promo Code: WELCOME10 to donate 10% of our revenue to customer's choice of charity
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover reach out on Twitter or Instagram.
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with the founder of Canadian skincare brand Indeed Labs. Founded in 2010 Indeed labs has grown into an 8 figure business under the helm of Dimitra Davidson. We chat through the importance of finding your unique value proposition and why it’s critical to find a point of difference in today’s saturated market, current trends and opportunities in the beauty industry and how to create luxury products without the price tag.
Indeed Labs is the champion of great skin for real people, most known for their hero cult product Nanoblur.
She’s also going to be joining us in Hype Club as a Mentor in the coming months so if you want to learn more directly from her and get her brain power, come join us.
LINKS WE MENTION:
Dimitra's Instagram
Indeed Labs' Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this episode we’re learning from Lauren Gropper, co-founder of Repurpose.
We’re talking through how you actually get to the point of having 15,000 stockists, what she paid for her one word URL, getting to 8 figures in revenue and what it feels like 11 years into building this thing.
Repurpose is creating green alternatives to disposable plastic since 2010. Designed by a mom, Repurpose's plant-based compostable and reusable tableware is good for people and our planet.
LINKS WE MENTION:
Repurpose Instagram
Lauren's Instagram
Lauren's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo code: REPURPOSE20, 20% off sitewide
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover reach out on Twitter or Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
In this episode you’ll hear my convo with Lindsay Holden, one of the 3 co-founders behind Odele. I learned so much in this episode when it comes to tips on launching into the likes of Target. How she pitched her manufacturer to get them to fund the entire development process which blew my mind, why she chose a sampling program and shipped circa 5000 samples out over performance marketing in the beginning and the challenge that indie brands have when wanting to succeed in retail.
Odele is a clean, inclusive, salon-quality hair care brand that comes in beautiful packaging and is priced for the everyday consumer at $11.99.
LINKS WE MENTION:
Odele's Instagram
Lindsay's Instagram
Lindsay's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built this with Guy Raz
In today’s episode I get to learn from two brilliant women; Coco Meers and Marcy Capron-Vermillion. They’re both serial entrepreneurs, they’ve both exited businesses and we’re going through the ins and outs of their latest venture Equilibria. We talk about what was wrong with Coco’s first business model, vaginas and the key lessons you need to know when building your own biz.
Equilibria is a Chicago-based CBD company offering premium, farm-fresh, full-spectrum CBD products. In a sea of CBD brands, Equilibria proudly offers personalized dosage support led by a team of seasoned cannabis educators and unparalleled quality from their exclusive bioscience partner, all to advance the mission of balance for women.
LINKS WE MENTION:
Join Hype Club at femalestartupclub.com/hypeclub
Equilibria's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Book: The Founder’s Dilemmas by Noam
Today I’m chatting with Alexandra, the Founder of Kasama Rum.
As the daughter of the Belvedere and Chopin vodka co-founder, Alexandra brings the same level of quality and experience her family company was built on to her first solo venture. Kasama is distilled in the Philippines, bottled at her family's distillery in Poland, and enjoyed around the world. Leaving behind the typical tropes associated with old-school rum brands like sailors and pirates and absent of heavily spiced flavor profiles - Kasama brings a refreshing approach in both branding and palate to a category in need of a breath of fresh air.
If you’re in the alcohol industry or you’re wanting to launch a spirits brand, this episode was a real eye opener for me. We chat through how she sold out of her first batch of 12,000 bottles in less than 3 months, why she’s not optimising for profits and what she learned from the family biz that she’s putting into action with Kasama.
Omg. July 12!!!!!! Have you marked this date in your diary?! It’s the launch date for our private network and if you’re a woman building a cpg slash ecomm brand, this is built with you in mind. You can pop your name on our waitlist which is growing everyday and makes me so excited to see - at femalestartupclub.com/waitlist and we’re going to let you know the second it goes live. We only have 50 spots, we’re starting small and trust me you’re going to want to be part of this from the get go.
LINKS WE MENTION:
Kasama Rum's Instagram
Promo: Use FEMALESTARTUPCLUB for free shippingFemale Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
This is my story; where I came from, why Female Startup Club exists and the future.
Brought to you by Klaviyo.
LINKS WE MENTION:
Doone's Instagram
Doone's Twitter
Female Startup Club Waitlist
Female Startup Club's Instagram
Say hello to Doone: hello@femalestartupclub.com
In this episode I’m chatting with the founder of Type A, Allison Moss.
By making safer, high-performance personal care, Type A are on a mission to help people lead healthier lives by making it easy to switch to better-for-you products. They’re mostly known from their hero deodorant which is patented and unlike anything else on the market. We’re covering how you actually do that, the costs involved and how to launch into retail with your dream retailers.
If you haven’t heard me shout about our private network yet omg you’re in for a treat!! The date is set and we are launching on July 12! We’ve built what you’ve been asking for and we are so excited. I am so excited! This is a place we can connect and learn from each other. You’ll have access to some of the amazing women from the show for our take on Modern Mentorship, meet women who are building the next wave of the world’s best cpg and ecommerce brands - myself included, use our resident experts for things like Facebook ad reviews, business coaching and all sorts of business resources to help you grow your biz.
So! If you are a woman in the cpg slash ecomm world you can pop your name on the waitlist at Femalestartupclub.coms/waitlist and head to my Instagram highlights @dooneroisin for more details like the pricing, the why and the where.
LINKS WE MENTION:
Allison's Instagram
Type A's Instagram
Type A's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Newsletter: Retail Brew
Today I’m chatting with Lauren Montgomery about her company, Monty’s. We talk about her career pivot from fashion to vegan cheeses, what happened when she set out to be the best at something and the serendipity of changing direction from bootstrapping the business to bringing on a new business partner that grew the brand exponentially.
Monty’s makes plant-based cream cheeses and butters using only clean and flavorful ingredients. Made from real-food ingredients, Monty’s selection of plant-based essentials includes no additives and provides a nutritious foundation for living a sustainable and vibrant lifestyle.
LINKS WE MENTION:
Monty's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
This episode is with Stephanie Lee from SELFMADE.
SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.
If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for founding members.
LINKS WE MENTION:
SELFMADE's Instagram
Stephanie's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: Daring Greatly by Brené Brown
Podcast: Hidden Brain: A conversation about life's unseen patterns
Joining me today is Amanda Niu, Co-Founder of Eva. We’re chatting about her startup story with mattresses, the power of performance marketing and why your network is so important.
Eva is accelerating towards becoming Australia's leading digital furniture company. What started with an award-winning mattress-in-a-box has grown into a range of high-quality homewares and furniture, thoughtfully designed in Melbourne. Eva offers same-day metro delivery and a 120-night trial to test out your sweet dreams.
While we’re here, Our private membership slash network is launching soon!! Like you’ll hear Amanda talk about in this episode - building your network and surrounding yourself with people who are going through a similar journey to you is so important when building a brand. You can pop your name on our waitling list at femalestartupclub.com/waitlist to keep in the loop about becoming a Founding Member when the doors open. The network will bring you Modern Mentorship from women on the show like Amanda, a network of other women building CPG brands and access to our resident experts who can help with things like Facebook ads, coaching and copywriting.
LINKS WE MENTION:
Eva's Instagram
Amanda's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting to one of the women behind Swoon, Cristina Ros Blankfein. If you’re building a brand in the beverage space - this is an episode for you! This is a chat about the industry overall, the role that Amazon plays in a CPG brand and how a rebrand led to the biggest step change in the business.
Swoon is modernizing classic drinks, starting with lemonade and iced tea that hits a sweet spot previously missing in the beverage aisle. Swoon’s low-glycemic take on drinks offers a sweetness profile that sits between a seltzer and a fruit juice, so you can always have another. The brand was founded by two friends with the same need: a Type-1 diabetic and a mom of three, both looking for full-flavor, healthy beverage options.
If you’re interested in learning more from Cristina and the women you’re hearing from in the show - be sure to sign up to the waitlist for our private digital network where you can access a community of women building cpg brands in the ecomm space and what we’re calling modern mentorship. Go to femalestartupclub.com/waitlist.
LINKS WE MENTION:
Swoon's Instagram
Jennifer's Instagram
Cristina's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: How I Built This with Guy Raz
Today I’m chatting with Taran Ghatrora, co-founder of Blume. We’re talking through the decision she made early on to completely pivot the brand into a new direction, how to finance your company using an angel syndicate, what happens to 60% of girls when they go through puberty and who their first hire was.
If you haven’t heard of Blume before, it’s the outspoken skin, body and period collective for Gen Z and beyond. Made with gentle, safe and effective clean ingredients, their community-curated self care essentials are made for all skin types, with sensitive ones in mind. Blume celebrates real skin as they continue to amplify acne positivity, healthy skin, and skin barrier protection. This women-led team of 11 is on a mission to make periods and self care easier and healthier, while smashing taboos about acne, periods, puberty, and sex ed—nothing is off limits).
At the end of this episode Taran talks about the importance of network and surrounding yourself with other female entrepreneurs who are building businesses. That’s why we’ve launched our private network for women who are building product based ecomm businesses. If that’s you, pop your name on our waitlist to claim a Founding Member spot when we launch at Femalestartupclub.com/waitlist.
LINKS WE MENTION
Blume's Instagram
Taran's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Funding: Early-stage venture fund and seed accelerator
Books: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
Podcast: How I Built This with Guy Raz
Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal.
In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behaviour front of mind.
Three Wishes is healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free and made from ingredients like chickpeas, pea protein, and tapioca.
By the way! We’re just a few weeks away from opening our private network up to Founding Members. If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.
LINKS WE MENTION
Three Wishes Cereal's Instagram
Margaret's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting to Sally Mueller, the founder of Womaness, about how to launch your brand directly into a retailer like Target and how to market to a completely different demographic. So many gems in here, you’re going to get so much value learning from Sally.
Womaness is a collection of modern, innovative menopause products developed for women, by women that offer solutions from head to toe (and everything in between). With community, education, and inspiration, Womaness sparks the power of menopositivity.
We also talk about the power of your network and mentorship and if you haven’t heard already we are launching our private network for women in ecommerce where you can access guests from the show like Sally through what we’re calling modern mentorship. You can add your name to our waiting list atfemalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for Founding Members.
LINKS WE MENTION:
Womaness' Instagram
Sally's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting to Priyanka Ganjoo, the Founder behind Kulfi Beauty.
Kulfi Beauty is a premium beauty brand and digital platform celebrating South Asian beauty with fun and approachable beauty products created with our community. Founded by Priyanka Ganjoo, Kulfi Beauty was started with the mission of creating products that meet the unique needs of South Asian skin tones and undertones and challenging beauty standards in the community.
We’re chatting about her insights into approaching manufacturing and where to start, cultivating community, what the Sephora Accelerate program is really like and what made her launch successful.
LINKS WE MENTION:
Kulfi Beauty Website
Kulfi Beauty's Instagram
Priyanka's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built This with Guy Raz
Today I’m joined by Debbie Mullin, the founder of Copper Cow Coffee.
Equal parts Vietnam and equal parts California, Copper Cow Coffee is the brainchild of Vietnamese American Debbie Mullin, who blended her love for Vietnamese coffee and culture with her background in sustainability. It brings an authentic, yet modernized, pour-over barista quality coffee experience to homes across the nation. Dedicated to the environment, Copper Cow Coffee is quality-obsessed, eco-friendly, and proud to be part of the 2% (and growing) of women-owned companies with venture funding.
We’re covering
- How to approach your acquisition costs
- Advice for Raising VC dollars and whether you should or not
- Why your network as a founder is highly important and something very exciting we’re launching to empower our female startup club listeners
LINKS WE MENTION:
Copper Cow Coffee Website
Copper Coe Coffee's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: How I Built This with Guy Raz
Today I’m joined by Krystal Duhaney, the Founder of Milky Mama.
After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. Using her knowledge as a Registered Nurse and love for baking, Krystal developed a milk-making cookie recipe and fell in love with the results. So, in November of 2015, Milky Mama was born.
Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible. And in 2020, Milky Mama announced the formation of The Milky Mama Foundation, which sponsors Black women who aspire to become Certified Lactation Consultants.
This is such an inspiring episode, it started from her kitchen and slowly grew into this huge wonderful amazing thing. We talk about those early days and the moment that things started to change, her email marketing strategy with Klaviyo and a viral moment they’re having right now.
LINKS WE MENTION:
Milky Mama's Instagram
Krystal's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with Ali Kriegsman, Co-Founder of the YC backed tech startup, Bulletin.
Bulletin is a premium, B2B wholesale marketplace where retailers and buyers go to discover, shop and support the best brands on the planet. So this episode is highly relevant to anyone listening in who has a product based business and wants to work with cool retailers to sell their products and reach new audiences.
We’re chatting about the humbles origins of Bulletin starting as as e-comm newsletter and how that grew into popups, retail stores and went on to be accepted into Y-Combinator which lead to a major pivot into a thriving tech platform... we’re talking about Ali’s top 3 pointers if you want to pitch for VC money and - important to note she just released a really bloody cool book about her journey and you should absolutely check it out, I have linked it in the show notes and it’s called How to build a goddamn empire.
LINKS WE MENTION:
Female Startup Club's Beta Private Community
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level
Book: Untamed
Book: Designing Your Life
Joining me is Jing Gao, the founder of Fly by Jing.
Where highly charged flavors meet 100% real ingredients. Fly By Jing is the first premium Chinese food company that brings thoughtfully-crafted pantry staples to the modern kitchen.
We’re chatting about her successful kickstarter campaign that lead to over 3000 customers at launch, the key moments of growth that have lead to an 8 figure revenue business in 2 years and key learnings that women-in-progress can keep in their back pocket.
LINKS WE MENTION:
Fly by Jing's Instagram
Jing's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Tech Accelerator
NY Times article
Newsletter: Leanluxe
Podcast: How I Built This with Guy Raz
Newletter: 2PM
On today’s episode I’m chatting with Julissa Prado, the founder of Rizos Curls.
Founded in October 2017, Rizos Curls is a clean hair care brand creating products that embrace and celebrate the beauty of curls, coils & waves everywhere. In just under three years, Rizos Curls has amassed a global following of more than 300,000 followers on social media and ships to over 57 countries.
We chat about the origins of Julissa’s business, creating her own potions and formulas for hair to give to women and girls since she was in the 9th grade, and how she took her $80,000 of savings since she was a little girl and went all in to develop hundreds of samples over 4 years before finally landing on her best selling products that we see today.
We also talk through the importance of small business owners standing up and shouting loudly to get noticed - the key thing to remember here is that everything is negotiable - but you’ll get to that in the episode. There’s so much love and energy and emotion throughout this talk - lots of lols and even some tears. I could speak to Julissa for literally ever and ever and I came away feeling so grateful to have met her and to hear this incredible and deeply personal story.
LINKS WE MENTION:
Rizos Curls' Instagram
Julissa's Instagram
Rizos Curls' YouTube
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: Rework by Jason Fried, David Heinemeier Hansson
Joining me today is Angela Kim, the founder of Savor Beauty.
Angela Jia Kim is a retired concert pianist-turned-founder of Savor Beauty, a natural skincare, facial spa, and self-care journal brand inspired by Korean beauty rituals with the award-winning serums, creams, cleansers, peels, and masks are made sustainably and ethically by women in the Hudson Valley.
We’re chatting about Angela’s approach to building this business, bootstrapping it with credit cards and why it’s important to use your passion to drive you forward in life and business.
LINKS WE MENTION:
Angela's Instagram
Savor Beauty's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
News: The New York Times
Joining me on the show today is Sophie Bakalar, co-founder of FABLE.
FABLE is a direct-to-consumer product innovation studio that solves real problems for pets and their humans through thoughtful, functional designs. The brand leverages the latest research in pet wellness, designing the most convenient, versatile, secure, and durable gear to help you appreciate every moment with your pet –inside and outside the home.
In this episode we’re chatting through lessons learned after spending time working in VC, what to do and what not to do when you’re pitching your startup idea, how she built a 5,000 person waiting list through thoughtful design and why you shouldn’t keep your idea a secret.
LINKS WE MENTION:
FABLE's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Joining me today is Toyin Omisore from Roam Loud.
Roam Loud is a premium brand of activewear and athleisure apparel. Toyin is a Liberian-Nigerian American, born and raised in Rhode Island and was inspired to create this brand for two reasons; wanting to unapologetically create a lifestyle where brown skin is at the forefront and not an afterthought. And for Cynthia Grey, her maternal grandmother and second source of inspiration who’s personality and legacy embodied the essence of roaming loud in the world.
In this ep we’re covering how she launched the business while working her 9-5 and investing all the money she could directly into the brand, the key moments of growth and the pros and cons to being part of popups.
LINKS WE MENTION
Toyin's Instagram
Roam Loud's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: Boutique Chat
Promo code: FSG15 for 15% off Expires: 6/26/21
Today I’m joined by Desiree Haller, Founder and inventor of SubSafe.
SubSafe is what I like to call a simple stroke of genius - and it truly is so genius I just couldn’t believe it didn’t exist already. SubSafe is exactly what it sounds like. It’s the first product designed to protect a sub sandwich in a cooler, and they’ve since expanded into an entire line of products all intended for outdoor use.
In this conversation we’re talking through the patent and trademark process, how they sold their beloved boat to fund the business and how they got the word out there on a $0 marketing budget.
Links We Mention:
SubSafe's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Community: Rachel Hollis
Charity: Children’s Organization - Provision Packs
Promo code: FEMALE for 20% off and good for 30 days from air date
Joining me today is Gwen Lane, Founder of The Spark School. Usually I’m chatting to women in ecommerce but today we’re mixing things up! I was recently a guest on Gwen’s popular podcast, The Spark Show and today she’s joining us here to share her insights and learnings from along the way.
Gwen Lane is a seven figure entrepreneur and business coach who helps impact-driven content creators grow their influence and revenue through brand sponsorships and digital products. Since launching the Spark School in 2018, she's helped 5,000+ students worldwide through her online programs.
In this conversation we’re chatting about how to successfully build an online community and how entrepreneurs and small business owners should approach influencer marketing.
LINKS WE MENTION:
Gwen's Instagram
The Spark School's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Community: We Should All Be Millionaires: The Club
Book: We Should All Be Millionaires by Rachel Rodgers
Today I’m chatting with Stephanie Morimoto, owner and CEO of Asutra.
Asutra is women-owned and women-led. They offer natural remedies for pain, sleep and rejuvenation. A few years ago Venus Williams loved Asutra’s product so much she decided she wanted to be part of building this incredible brand and has since become part owner and Chief Brand Officer.
In this episode we’re chatting about how to buy a business, how the partnership with Venus came about and the key learnings now that the brand has expanded into thousands of retail stores across America
LINKS WE MENTION:
Asutra's Instagram
Stephanie's Instagram
Stephanie's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Government Agency Support: Small Business Administration
Newsletter: Direct to Consumer newsletter subscription
Today I’m learning from Xenia Chen, the Founder of Threads.
Threads is a new direct-to-consumer luxury tights brand. By cutting out the middleman and working directly with their Italian factory, they’re able to offer customers a luxurious and high-quality pair of tights at a fraction of the going price.
We’re chatting about the differences between working with a Chinese manufacturer vs working with an Italian manufacturer and how to weigh up the pros and cons of both, the importance of doing deep customer research before building your brand and why Facebook marketing is key in driving growth.
On the topic of Facebook and Instagram ads, I want to take a moment to shout about our agency partner, Amplifyr. If you’re a small business looking to start outsourcing your performance marketing efforts to an agency feel free to shoot me through an email at hello@femalestartupclub.com to book in a free consultation. I’ve left my info in the show notes too.
LINKS WE MENTION:
Xenia's Instagram
Thread Website
Thread's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Promo code: FSCPOD - 20% off first order for new customers, no expiry.
Today I’m chatting to Sarah Ribner, the Founder of PiperWai.
PiperWai is redefining everyday hygiene essentials-- starting with the first natural deodorant that uses activated charcoal to neutralize odor and absorb wetness. PiperWai products are consciously packaged and certified vegan, cruelty-free, and don’t contain common pollutants or toxic ingredients that harm the environment or our bodies.
In this episode we’re covering the struggles that come with creating a truly sustainable brand and what the downsides can be when it comes to things like packaging, the levers for growth in the beginning of building the brand that still work to this day and what can go wrong if your operations aren’t set up when you go on SharkTank.
LINKS WE MENTION:
PiperWai's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: How I Built This with Guy Raz
Community: Clubhouse
Today I’m joined by Kendra Kolb Butler, the Founder of Alpyn Beauty.
Alpyn Beauty® is the first and only skin care line to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. The plants they harvest are some of the hardest-working and most resilient botanicals that are conditioned to survive in an unforgiving climate (high altitude, low humidity, little oxygen, intense sun, harsh wind and heavy snowfall). When applied to skin, these plants perform just like they do in the wild—preserving, protecting and strengthening your skin for increased resiliency, which results in skin that looks, feels and behaves more youthfully.
We’re chatting about creating a unique offering and how you can approach the retail piece before you even place an order and how to get your brand stocked in the likes of Sephora.
LINKS WE MENTION:
Kendra's Instagram
Alpyn Beauty's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Alpyn Beauty on the Today’s Show
Podcast: Female Start Up Club by Doone Roisin
Community: Clubhouse
Promo code: FEMALE20 - 20% off End of May 5/31
Today I’m joined by the Founder and inventor of the world’s first flushable pregnancy test, Bethany Edwards.
Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just a couple of months ago, is the FDA cleared Lia pregnancy test – which is changing the historically wasteful product into a plastic-free, flushable, biodegradable form.
We’re covering some key insights into the timeline it takes to develop an idea like this that doesn’t exist in the world, spoiler alert: it’s a 6-9 year journey and the kind of money you actually need to fund the research and development piece.
LINKS WE MENTION:
Lia's Instagram
Lia Website
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Community: Industrial Designers Society of America
Today’s episode is brought to you by Klaviyo, my favourite email marketing provider. And I say that both because they’re supporters of this show AND because they actually are the best when it comes to functionality and how incredibly easy the platform is to use with everything set up for you. Today I’m joined by Becca Davison - she’s the co-founder of a company called unbuckleme that she’s been building with her mum!
When Becca's first daughter was born, her mom offered to help with childcare, but quickly realized that her mom couldn't unbuckle her daughter's car seat because of arthritis in her thumb. Her mom is an occupational therapist, and decided to invent a tool to solve her own problem. Becca recognized the need, and together, they have launched their business. After an appearance on Shark Tank in 2020, and Good Morning America in 2021, UnbuckleMe is gaining global attention as an essential car seat tool.
In this episode we chat through different topics like how to patent your invention, how to choose whether to focus on profitability or growth at all costs, the SharkTank experience and startup capital.
LINKS WE MENTION:
Unbuckleme Website
Unbucklme’s Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built This with Guy Raz
Promo code: WOMEN10
Today’s episode is brought to you by Klaviyo and today I’m joined by Connie Lo, Co-Founder of Three Ships.
Three Ships is an all-natural, vegan skincare brand on a mission to make clean beauty accessible for all women. The products are 100% plant-derived, certified cruelty-free, and, best of all, forever under $40. Founded in 2017, Three Ships was founded by chemical engineer Laura and business grad Connie after the two wondered why clean, vegan skincare cost so much. With only $3300 in their bank accounts, these female founders started making their own formulations in Connie’s apartment kitchen with the goal to create effective and affordable natural skincare products.
This is a ridiculously insightful episode and you’re going to come away with plenty of actionable tips for your business. We talk about pro tips for retail expansion and how to make a partnership successful, we talk about key moments of growth and how to be scrappy in the beginning and some of the key trade shows you might want to invest in.
LINKS WE MENTION:
Three Ships
Connie's Instagram
Three Ships Beauty Instagram
Three Ships Tiktok
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Book: Never Split the Difference by Chris Voss and Tahl Raz
Podcast: How I Built This with Guy Raz
Podcast: The Tim Ferris Show by Tim Ferris
Podcast: The Joe Rogan Experience by Joe Rogan
Book: Nonviolent Communication by Marshall B. Rosenberg
Book: Why We Sleep by Matthew Walker
Say hello to Doone: hello@femalestartupclub.com
Promo code: Use STARTUPCLUB to get a free Pina colada lip exfoliator with any purchase on the Three Ships website until Dec 31 2021
Todays’ episode is brought to you by Klaviyo and I’m joined by Elsie and Dominika, the Co-Founders of BYBI Beauty.
BYBI is a vegan, sustainable skincare brand that champions clean and innovative products designed to improve overall skin health rather than catering to specific skin types. Co-Founders Dominika and Elsie have always had a vested interest in clean beauty and began their platform Clean Beauty Insiders, a natural beauty blog and podcast, in 2015 before officially launching BYBI in the UK in 2017.
As a leader in sustainable skincare, BYBI consistently audits all facets of their business to find ways to reduce carbon emissions. From ingredient sourcing to manufacturing to packaging, BYBI has declared a crusade against carbon and is officially completely carbon-neutral and o route to becoming carbon negative, a huge achievement for their company.
In this episode we chat about building community before launching a brand and the impact that has, what it means for the unit economics when you go down the all sustainable route and their recent retail expansion into the US market and how to make that a success.
LINKS WE MENTION:
BYBI's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Book: Clean Beauty by Elsie Rutherford and Dominika Minarovic
Funding: Virgin Start Up
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Today I’m chatting with Joline Nehoray, Co-Founder of Beverly Hills Lingerie.
Sisters Celine & Joline founded Beverly Hills Lingerie in 2018 with the dreams of growing & maintaining the ever-evolving streetwear lingerie industry. Pioneered by the likes of acclaimed icons Cher & Madonna, lingerie as streetwear was a developing trend in the 1980s. Taking note of the trend which has been fading in & out for decades, Beverly Hills Lingerie is in pursuit of preserving its special charm. “Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant."
In this episode we’re chatting about the key steps to starting a lingerie brand, how guerrilla marketing activations were the foundation of the launch plan and what kind of MOQs you can expect for the lingerie industry.
LINKS WE MENTION:
Joline's Instagram
Beverly Hills Lingerie's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: hello@femalestartupclub.com
Promo Code: FSC25
Today I’m joined by Shontay Lundy, the Founder of Black Girl Sunscreen.
In 2016, when Shontay became tired of using sunscreen that left a white residue, she decided to leverage her MBA and knack for business to develop a melanin friendly option for women who look like her called Black Girl Sunscreen. The groundbreaking product has not only provided women with darker skin tones a healthy option to protect their skin, but the brand has cultivated a strong reputation for empowering black women.
In this episode we’re chatting about how she got started, why the violin plays a key part in this story, her experience with fundraising and key learnings for women who have a big idea and want to start their own business.
LINKS WE MENTION:
Shontay's Instagram
Black Girl's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: hello@femalestartupclub.com
Promo Code: FSC25 (25% discount on Black Girl Sunscreen SPF 30 and BGS Kids SPF 50 only)
Joining me on the show today is Lindsey Martin, Founder of Kiramoon.
Kiramoon is challenging the way effective skincare can be delivered. Inspired by the fun and whimsy of Y2K pink aesthetics, they create holy-grail, science backed formulas and deliver them in a cute and user-friendly package.
In this episode Lindsey steps me through how she started her brand from finding the manufacturer, through branding and finding a design agency to her influencer marketing strategy, to launch - and she spares no detail! This is such a cool insight into building an indie beauty brand and what you NEED to be doing in 2021 to win at e-commerce. Lindsey is such joy to speak with and this episode is packed with so much value that I guarantee you’re going to pick up some insights, especially if you’re a small business owner working on your brand at the moment.
LINKS WE MENTION:
Kiramoon's Instagram
Lindsey's Instagram
Kiramoon's Tiktok
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: Second Life
Listener Research: hello@femalestartupclub.com
Today I’m chatting with Zoë Sakoutis, the serial entrepreneur behind Blueprint Cleanse, Erzo and most recently Earth & Star.
Earth & Star is a functional mushroom company bringing powerful immune supporting benefits through ready-to-drink lattes, coffee and chocolate. Enhanced with a therapeutic dose of the most powerful adaptogenic mushrooms to create the ultimate “entourage effect”, Earth & Star’s products provide your daily dose of calm, mental clarity and immune support to supercharge your everyday routine.
In this episode we talk through what it was like to sell her first business, Blueprint Cleanse for circa 20+ million dollars, what happened in business number 2 and her new venture Earth & Star; like what looks different in building a business from 2007 to 2021.
LINKS WE MENTION:
Earth & Star's Instagram
Zoë's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: hello@femalestartupclub.com
Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife.
Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.
I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique.
LINKS WE MENTION:
Fishwife's Instagram
Becca's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: hello@femalestartupclub.com
Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.
After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.
We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.
LINKS WE MENTION:
Lil Bucks' Website
Lil Bucks' Instagram
Emily's LinkedIn
Emily's Instagram
Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: Hello@femalestartupclub.com
Book: Building A StoryBrand by Donald Miller
Search Engine for Trends: Google Trends
Website: The Hatchery Chicago
Article: Healthyish – Lil Bucks
Podcast: NPR – How I Built This
Podcast: Tim Ferris Show by Tim Ferris
Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that make mealtime better for them and easier for their owners. The brand currently offers kibble, treats, meal toppers, and dental chews that have become a fast favorite amongst celebrities including their high-profile investors like Will Smith!
In this episode we’re chatting about bringing a funded startup to market during the pandemic, why celebrities were quick to invest in this brand and the importance of differentiating yourself from a saturated industry.
LINKS WE MENTION:
Jinx's Instagram
Terri's Instagram
Terri's LinkedIn
Terri's Twitter
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Website: Dog Food Advisor
Community: Clubhouse
Listener Interviews: hello@femalestartupclub.com
Today I’m joined by Kelley Higney the Founder of Bug Bite Thing. You might have seen her wowing all the sharks on SharkTank a few years ago..
Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings. In 3 years it quickly became Amazon’s #1 selling product for insect bite relief with more than 30,000 positive reviews. The revolutionary tool initially gained nationwide recognition in 2019 when founder Kelley Hand her mum, appeared on ABC’s hit show, ‘Shark Tank.’ The duo successfully secured inventor and entrepreneur, Lori Greiner, as their business partner.
In this episode we’re chatting about how she brought this product globally after experiencing its wonders first hand, why you don’t need to be an inventor to create something magical, the 30,000+ 5 star reviews that she has on Amazon And what a brand protection program is and how it’s helped her.
LINKS WE MENTION:
Bug Bite Thing Website
Kelley’s Instagram
Bug Bite Thing's Tiktok
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's Instagram
Community: Forbes|Councils
I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen.
Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia.
In this episode we cover:
- Why it’s important to build your email and SMS database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers.
- The marketing risks she took that quantum leaped her forward.
- How she overcomes the challenges that inherently come with working in this industry.
LINKS WE MENTION:
Kush Queen's Website
Olivia's Instagram
Kush Queen's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Community: Clubhouse
Website: Dr. Molly - Molly Maloof, M.D.
Female Startup Club’s Private Facebook Group
Listener Research: Hello@femalestartupclub.com
Promotional code: Use Startup20 at checkout to receive 20% off your order
Today’s episode is a real goodie, I’m speaking to Angela Scott about her namesake brand From The Office of Angela Scott.
Founded a decade ago for Women Who Mean Business,™ The Office of Angela Scott is more than just a luxury footwear brand, it represents the collective power of all women. A perfect trifecta, The Office of Angela Scott is a woman-owned, woman-run and woman-funded brand designed to pave the way for professional women, one beautiful shoe at a time.
But Angela’s story isn’t one of overnight success, she’s been grinding away and she shares so openly and honestly that it was only 2 years ago she felt a true inflection point where everything started to just click.
This is an episode about that relentless pursuit and conviction about what you’re doing in the world and why you’re doing it. We speak about how she’s funded the business and why it’s important to ask for help and turn to the people around you, and some of her key learnings from along the way. Like the power of truly understanding your customer and putting them at the forefront of everything you do.
LINKS WE MENTION:
The Office Of Angela Scott's Website
The Office of Angela Scott's Instagram
The Office of Angela Scott's Facebook
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: The New York Times – The Daily hosted by Michael Barbaro
Listener Research: hello@femalestartupclub.com
Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave.
Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!
In this episode we’re covering:
- How Mayssa built one of her key partnerships with a celebrity chef through cold outreach
- The tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise
- And her key learnings around networking and building your personal community
LINKS WE MENTION:
Mayssa's Instagram
Behave's Instagram
Behave's Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Book: You are a Badass by Jen Sincero
Book: You are a Badass at Making Money by Jen Sincero
Website: Gander, Inc.
Listener research: hello@femalestartupclub.com
Female Startup Club’s Private Facebook Group
Joining me on the show today are the co-founders behind Tiny Organics, Betsy Fore and Sofia Laurell.
Tiny Organics is the early childhood nutrition company with organic, plant-based, fresh-frozen meals built on vegetables and essential fruits.
In this episode we hear the startup story of Betsy and Sofia, how they launched to 100 mums, and their secret sauce to community building; their Tiny Supper Clubs.
LINKS WE MENTION:
Betsy's Instagram
Betsy's LinkedIn
Sofia's Instagram
Sofia's LinkedIn
Tiny Organics' Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Partnership for a Healthier America
Documentaries: Netflix - True Crime
Book: Be 2.0 by Jim Collins and William Lazier
Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
Female Startup Club’s Private Facebook Group
Joining me on the show today is Brandy Hoffman, Co-Founder of Volition Beauty.
Putting the power of innovation into the hands of the consumer, Volition has turned the beauty industry on its head through the use of community crowdsourcing to find the most in-demand products not yet on the market. The collection of clean skincare has come from the hearts and minds of half a million women in the brand’s fanbase, coming to life by 50+ expert labs.
In this episode we cover:
- Why it’s so important to be clear on what makes your brand different and unique
- The importance of understanding your customer and what they actually want from skincare
- And the why behind their innovative formulation and innovation process
LINKS WE MENTION:
Volition's Instagram
Volition’s WebsiteIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Book: The Ride of a Lifetime Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger
Podcast: Sway by Kara Swisher
Podcast: Pivot hosted by Kara Swisher and NYU Professor Scott Galloway
Female Startup Club’s Private Facebook Group
Joining me on this episode is Ariel Wengroff.
This woman is an absolute powerhouse with so many interesting projects under her belt. Having spent many years working at Vice and building out their female focused media vertical, she’s since produced Gloria Steinam’s film Woman, she’s co-founded Arfa Inc. which is a consumer goods company that produces personal care brands Hiki and State Of, she’s recently launched a production company and she’s an advisor for LionTree. A new age digital meet investment banking company.
In this episode we’re chatting through the development of Arfa and what it looks like to build out a portfolio of brands through a collective of real folks, a very unique launch for Hiki and her key advice for women who have a big idea.
LINKS WE MENTION:
Arfa's Instagram
Hiki's Instagram
State of's Instagram
Ariel's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: Still Processing by Wesley Morris and Jenna Wortham
Podcast: RadioLab by with Jad Abumrad, Lulu Miller, and Latif Nasser
Book: It Didn’t Start With You by Mark Wolynn
Joining me on the show today is Jamika Martin, Founder of Rosen Skincare.
Rosen is a company creating the next generation of acne care. It’s made for the gen z and millennial demographic in mind with out of the box branding, language and price points.
In this episode we’re talking about Jamika’s journey of bootstrapping her beauty brand and how she’s approached working capital, a quick tutorial on how to approach pricing your products in the beauty space and the key to building a strong foundation when it comes to marketing.
LINKS WE MENTION:
Rosen Skincare's Website
Rosen Skincare's Instagram
Jamika's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
The Ads MBA by Female Startup Club
Joining me on the show today is Caroline Cotto, Co-Founder of Renewal Mill.
Named a World Changing Idea by Fast Company, Renewal Mill is an award-winning, next-generation ingredient company that fights climate change and global food loss by upcycling byproducts from food manufacturing into premium ingredients and products.
In this episode you’ll learn how Caroline’s been driving growth through LinkedIn as her primary channel, innovative ways to get startup capital and specific slack channels anyone in the food industry should join.
LINKS WE MENTION:
Renewal Mill's Instagram
Caroline's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Website: Tech Stars – accelerator programs for entrepreneurs
Website: Upcycled Food Association - nonprofit focused on reducing food waste by growing the upcycled food economy.
Community: Start Up CPG - community for emerging brands and those who support them
Community: Natural Bay Area
Newsletter : Food Tech Connect
Community: Clubhouse
Promo code: FIGHTFOODWASTE for 15% off order, one use per customer
Joining me on the show today is Molly Fienning. Co-Founder of Red Clay Hot Sauce.
Like the name suggests, this is a mighty hot sauce. Red Clay is a cold-pressed, made-for-foodies hot sauce & hot honey brand, which was named "Tabasco for the 21st century" by Food and Wine Magazine. Crafted by a talented Southern Chef, Red Clay sauces lead with flavor to enhance your plate of food, versus burning your palate with excess heat.
Red Clay is thoughtful about craft and high-quality ingredients, which is why chefs and foodies (like Martha Stewart!!) prefer this sauce over others. It's the only cold-pressed, fermented hot sauce and the only 100% raw hot honey on the grocery shelf.
This is such a great episode for anyone in the food biz. Molly really takes us through what the growth has looked like year on year - right down to the numbers, specifically how she got the brand into Wholefoods and what it looks like to join a pre existing brand as a co-founder later on in the journey. Plenty of key insights that I know you’re going to appreciate!!
LINKS WE MENTION:
Red Clay’s Website
Red Clay’s Instagram
Molly’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast : Dare to Lead by Brene Brown – Episode with Dr. Sarah Lewis
Podcast: Dr. Sarah Lewis Podcast
Female Startup Club’s Private Facebook Group
The Ads MBA by Female Startup Club
Promotional code: FSC25 for 25% off site-wide.
Joining me on today’s episode is Denise Woodard, Founder of Partake foods.
Partake is a US-based line of super yummy snacks that are also gluten-free, vegan and allergy-friendly. The company was founded in 2017 by Denise when her then 1 year old daughter Vivian was diagnosed with several food allergies. Now in more than 6,000 retail stores across the US including Target and Whole Foods, Partake is on a mission to make better-for-you, safe snacking enjoyable, inclusive and accessible.
In this episode we chat about Denise’s purpose driven approach to creating this company, how she got the likes of Rihanna and Jay Z investing in her business and what the early grind looked like for her when she was just starting out.
LINKS WE MENTION:
Partake Food's Website
Partake Food's Instagram
Denise’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: Unfinished Biz
Female Startup Club’s Private Facebook Group
Promo code for Female Startup Club listeners: FSC15 - Use code for 15% off a purchase at partakefoods.com(Shipping is only available in the US currently.)
Joining me on today’s episode is Sashee Chandran, Founder of Tea Drops.
Founded in 2015, Tea Drops is a woman forward, innovative tea company creating magical tea moments. By making an assortment of bagless, organic, whole leaf teas, Tea Drops sheds 20% less waste than traditional tea bags. Tea Drops has become a favorite among new and experienced tea drinkers alike, launching innovative tea experiences that merge flavorful blends, unique product formats, and convenience.
In this episode we cover
- Sashee’s startup story and what it took to get it off the ground,
- How you can go from having no network when it comes to angel or institutional investors, right through to a thriving community of people ready to invest in you
- And what it means to have controlled luck and what you can do to bring it to life in your own business
LINKS WE MENTION:
Tea Drops Website
Tea Drops Instagram
Sashee’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Book: Venture Deals by Brad Feld and Jason Mendelson
Community : My Tea Drop – Tea + Chat Subscription
Community: Start Up CPG
Community: Facebook Group of Start Up CPG
Podcast: Female Start Up Club by Doone Roisin
Female Startup Club’s Private Facebook Group
Promotional code: FemaleStartup15 for 3 months of 15% off
Joining me on today’s episode is Sara Berks, Founder of MINNA.
MINNA is a queer led home textile brand collaborating with master artisans in Latin America to make soft things for every room in your home.
In this episode we’re chatting about how Sara’s journey to find herself evolved into a full blown biz, why she decided to pull back on the wholesale side of her business and how she finds artisan partners all around the world to bring her ideas to life.
LINKS WE MENTION:
Minna’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Built This by Guy Raz – Episode : Eileen Fisher
BOOK: Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain
PROMO CODE: FSCPodcastexpires 31/07/2021
Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.
Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countries to create a wave of informed cup users who then act as mentors for other donation recipients.
In this episode you’ll hear how Cherie and her husband got started
- How they got their impactful start by launching the brand to their focus group of 1000 people
- The way they’re driving growth through impact and education
- And why Cherie urges everyone to consider becoming a B Corp business
LINKS WE MENTION
Saalt’s Website
Saalt’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
National Coaching: Strategic Coach
Community: Entrepreneurs Organization
Join Female Startup Club’s Private Facebook Group
Joining me on today’s episode is Serena Hood and Lucinda Chambers from Collagerie.
Collagerie is your shortcut to style, curating the best of fashion, interiors, beauty and lifestyle in a tech meets fashion e-commerce platform. Co-founded by former Vogue editors Lucinda and Serena, the platform celebrates shopping at every price point, bringing you an innovative way to discover things you’ll love. It’s fast becoming the go-to shopping destination we’ve all been craving.
In this episode you’ll hear how Lucinda and Serena didn’t set out to launch a business but jumped into it after the lightbulb moment struck, how they approach and secure partnerships with brands and why the power of your network and community is absolutely key in building a business.
LINKS WE MENTION
Collagerie’s Website
Collagerie’s Instagram
Serena's Instagram
Lucinda's InstagramFemale Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Collaboration of Papier with Collagerie
Movie: Darjeeling Limited by Wes Anderson
Collagerie article in Forbes
Podcast: History Hit
Join Female Startup Club’s Private Facebook Group
Joining me on today's show are the two co-founders of Goverre, Regan Kelaher and Shannon Zappala.
Shannon and Regan, began collaborating on all things ‘wine’ in 2015. Their passion for great wine, dislike of plastic glasses and a love for Southern California’s outdoor lifestyle led to the birth of GOVERRE. GOVERRE is a portable wine glass tumbler with silicone sleeve and a drink-through lid.
In this episode you’ll hear their lesson learned after a first failed attempt at a kickstarter, what happened after they went on shark tank and were hit with a major lawsuit, and what they wish they did differently if they had their time over.
LINKS WE MENTION:
GOVERRE’s Website
GOVERRE’s Instagram
Shannon’s Instagram
Regan’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: How I Built This by Guy Raz
Person: Sara Blakely of Spanx
Tradeshow: New York Now
Tradeshow: Americasmart in Atlanta
Tradeshow: the International Houseware Association in Chicago
The Art of the Start by Guy Kawasaki
Masterclass: Self Made Entrepreneurship taught by Sara Blakely
Female Startup Club’s Private Facebook Group
Joining me on today’s episode is Sharelle Klaus, Founder of DRY Soda Company.
DRY Soda Company creates a line of beautifully flavored, lightly sweet non-alcoholic beverages made with just a handful of ingredients called DRY Bubbly. Founded in Seattle in 2005 by mother of four Sharelle Klaus, DRY Botanical Bubbly was created to be an exciting, refreshing and sophisticated beverage that tastes great, looks perfect in a party setting, and feels as elegant as a cocktail or glass of wine – so everyone, even those who aren’t drinking, can enjoy the party and feel celebrated.
In this episode you’ll hear Sharelle’s story of creating this company at home as a single mum while having 4 small children, her biggest drivers for growth right now and what she attributes her success to.
LINKS WE MENTION:
DRY Soda Company’s Website
DRY Instagram
Sharelle Klaus Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s episode is Kailey Bradt, founder of Susteau, previously known as OWA haircare.
SUSTEAU is an innovative clean beauty brand delivering concentrated, effective formulas. These first-of-a-kind water-activated powders deliver everything you need and nothing you don’t.
In this episode you'll hear how Kailey decided to reinvent the wheel with a powdered shampoo, got the money she needed to get started and why she decided to make a name change.
LINKS WE MENTION:
Susteau's Website
Susteau's Instagram
Kailey's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club’s Private Facebook Group
PROMO CODE: FSC15 - 15% off, expires 4/30/2021
Joining me on this episode is Emily Elyse Miller, Founder of the rule breaking cereal brand, OffLimits.
OffLimits is a counterculture cereal brand featuring out-of-the-box flavors and relatable cartoon characters. OffLimits currently offers two flavors (and characters!) that are both gluten-free and plant-based. DASH, is the first ever female cereal character, brings equal parts Intelligentsia coffee and cacao, turning milk to cold brew; and ZOMBIE is infused with adaptogens to max your relax with out of this world vanilla, pandan, and Ashwagandha flavors.
In this episode you’ll hear how Emily turned her love of art and design into a cereal brand, how collaborations are a driving force behind the brand and how to pitch ideas and partnerships.
LINKS WE MENTION:
OffLimits Website
Emily’s Instagram
OffLimits Instagram
Emily’s Breakfast Club Series
Book: Breakfast the Cookbook by Emily Elyse Miller
Community Platform: Discord
Investors: Science Inc.
Book: The War of Art by Steven Pressfield
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club’s Private Facebook Group
Today I’m chatting to Ali Bonar, Founder of the world’s first Granola Butter called Kween.
Kween is a food company on a mission to bring the fun back into eating & empower people to love their bodies, just the way they are. Their flagship product, Granola Butter, is the world's first oat-based spread.
In this episode you’ll hear how Ali started creating this brand alongside her co-founders, her top tips for running successful influencer marketing campaigns and how she’s driving growth.
LINKS WE MENTION:
Kween’s Website
Kween’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club’s Private Facebook Group:
Promo code: FSC15 for 15% off your first order (doesn't expire)
Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse.
Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.
Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care.
In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.
LINKS WE MENTION:
Chillhouse Website
Chillhouse Instagram
Cyndi’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Website: Sophia Amoruso
Community: Girlboss
Podcast: NPR’s How I Built This by Guy Raz
Podcast: Second Life by Hillary Kerr
Podcast: Female Start Up Club by Doone Roisin
App: Clubhouse
Joining me on the show today are the two co-founders behind Needed, Ryan Woodbury and Julie Sawaya.
Needed is a nutrition company on a mission to empower women to find real nourishment on their journey to motherhood and beyond. They partner with women's health practitioners and mums to make better nutritional products and information more accessible in order to optimally nourish women going through pregnancy and motherhood. A really interesting fact they shared with me is that 97% of pregnant women in the US take a prenatal vitamin, yet 95% plus are still deficient in key nutrients.
In this episode you’ll learn how long it takes to develop new vitamins from scratch. Spoiler alert: it’s multiple years. How they used free reviews to drive customer acquisition and their biggest driver for growth right now.
LINKS WE MENTION:
Needed's Website
Needed's Instagram
Ryan's Instagram
Julie's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Joining me on the show today is Rebecca Melsky, Co-Founder of Princess Awesome and Boy Wonder.
Princess Awesome makes clothes for girls with themes usually found only in the boys' section. Think: dresses with dinosaurs, dragons, math, and science. Their little brother brand, Boy Wonder, similarly flips the script on boys' clothes.
In this episode you will learn how Rebecca went about finding her manufacturer and where you can start looking for factories too, how she uses email marketing provider Klaviyo as a primary growth driver for her business, and her key advice for women who have a big idea.
LINKS WE MENTION:
Princess Awesome’s Website
Princess Awesome’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Promotional code: FEMALESTARTUPCLUB, 20% off, expires 3/31/21
Joining me on today’s episode is Kelsey Moreira, Founder of Doughp.
Serving up nostalgia with every scoop and curating special moments of self-love, Doughp is the legit cookie dough company that burst onto the dessert scene in 2017 in San Francisco. After a journey in self-discovery and sobriety, Kelsey renewed her love for baking and inadvertently created an amazing edible cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey recently took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she’s grown this business and her mission-driven mentality behind it.
In this episode you’ll learn how to start a dessert brand, what happens when you don’t strike a deal on Shark Tank and how Kelsey’s driving growth online.
LINKS WE MENTION:
Doughp’s Website
Doughp’s Instagram
Kelsey’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Joining me on today’s show is Jordan Schenck - Co-Founder and CMO of Sunwink.
Sunwink is a plant powered wellness company for the masses. Their first products to market are a suite of sparkling tonics that have functional benefits from the superfoods and superherbs within and taste delicious.
In this episode we’re covering so much of the good stuff, like how Jordan came to be part of this project in the first place after heading up the marketing for Impossible Foods, the critical importance of branding and brand building and her key advice for women who have a big idea.
LINKS WE MENTION:
Sunwink's Website
Sunwink's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Promotional code: Please use the code STARTUP15 for 15% off which will expire in 6 months. The discount code is limited to one use per customer and cannot be applied to subscription or value pack orders.
Joining me on the show today is Sophie Kahn and Bouchra Ezzahraoui, Co-Founders of Aurate.
Aurate is the premier, direct-to-consumer fine jewelry brand offering ethically sourced, luxury jewels without the retail markup. Founded in 2015 by Bouchra and Sophie, the company seeks to democratize the fine jewelry industry through its online driven model, accessible price points and social impact strategy. All of their jewelry is designed and manufactured with love in New York City.
In this episode we’re chatting through how they got started and brought this brand to market, why authenticity is so important in today’s world, and the key takeaways from raising capital.
LINKS WE MENTION:
Aurate’s Website
Aurate’s Instagram
Sophie’s Instagram
Bouchra’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
If you’re interested in being part of our listener research please email Doone via hello@femalestartupclub.com
Joining me on this episode is Fran Dunaway, founder of TomboyX.
When TomboyX founders, Fran Dunaway and Naomi Gonzalez, started the company out of their garage, they did so because of one simple fact - they wanted underwear that fit who they are, not who others told them to be. It became very clear very quickly that they were not alone. TomboyX is dedicated not only to making high-quality apparel that fits everyone who loves it, but also striving for an ethical supply chain, deep community engagement, and pushing the apparel industry out of the box and into the future.
In this episode we cover how Fran and Naomi, partners in love and business, saw a huge gap in the market and launched TomboyX with a killer crowdfunding campaign, had the courage to change direction which - spoiler alert- majorly paid off, and how they’ve built a brand and community that’s allowed them to work organically with superstars like Lizzo.
LINKS WE MENTION:
TomboyX Website
TomboyX Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Lizzo
PODCAST - LOOSE THREADS
PODCAST - BRENE BROWN
BOOK - Billion Dollar Loser
BOOK - Flash Boys
NEWSPAPER - NY Times
NEWSPAPER - Washingtonpost
MAGAZINE - NBR
MAGAZINE - NY mag
Joining me on today’s episode is Erica Liu Williams, Founder of Gr8nola.
Gr8nola is delicious, low-sugar granola made with unique & functional superfoods. Born in Erica’s kitchen during a cleanse, tested & proven at the farmers market, and voted into the pantries of Silicon Valley’s biggest tech companies like Google, Twitter and more, their mission is to create superfood snacks that are as delicious as they are gr8 for you so you can eat, feel and be your best.
In this episode we cover how the idea came about to start a brand centred around granola, the power of network, how she went about finding customers and her biggest drivers for growth.
LINKS WE MENTION:
Gr8nola’s Website
Gr8nola’s Instagram
Erica’s LinkedIn
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promo code: JOINTHECLUB - 15% off your first order
Joining me on the show today is Kimberly Lewis, Founder of CurlMix.
Curlmix is a haircare brand for curly hair, made simple. But as many stories go, the brand wasn’t always what we know it as today. When Kim started the brand back in 2015 it was originally a subscription DIY beauty and haircare box. When it was failing and Kim was close to giving it all up, she pivoted and went on to scale the brand to a 1M that same year.
Since then the brand has had continued growth, and in this episode Kim shares all! From her numbers to her growth strategies, how she identified the pivot and the books every entrepreneur should read.
LINKS WE MENTION:
CurlMix’s Website
CurlMix’s Instagram
Kimberly’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Joining me on the show today is Olamide Olowe, founder of Topicals.
Founded by two young women of color with chronic skin conditions, Topicals is transforming the way you feel about skin by making the treatment of stigmatized skin conditions like eczema and hyperpigmentation synonymous with the luxury and fun of self-care. Believing you shouldn’t have to hide, feel less-than, or settle for products that don’t serve or speak to you, Topicals products are effective and luxurious, but won’t break the bank.
In this episode we cover so many need-to-know things especially if you’re just getting started. Like the importance of marketing where other brands aren’t. And spoiler alert, the brand did more than 50% of their launch revenue through a surprising channel. Putting the customer at the very forefront of what you’re doing and building strong relationships, and an interesting campaign with the help of Lindsay Lohan.
LINKS WE MENTION:
Topicals’s Instagram
Topicals’s Twitter
Topicals’s Tiktok
Topicals’s Website
Olamide’s Instagram
Olamide’s Twitter
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: Use the code “FSC” for 10% off your order.
Joining me on the show today is Ashley Merrill. Founder of luxury sleepwear company Lunya.
Lunya is a company that’s reinventing sleepwear for the modern woman through carefully crafted pieces that are transitional and beautiful.
In this episode we’re covering Ashley’s path to getting started, her advice for the early days of building a business in the fashion industry and why a wholesale model didn’t work for her in the beginning.
LINKS WE MENTION:
Lunya’s Website
Lunya’s Instagram
Lunya’s Facebook
Lunya’s Tiktok
Ashley’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's Instagram
Industry Press: Lean Luxe
Book: City of Girls by Elizabeth Gilbert
Are you a small brand? We’d love to hear what’s working for you right now! Reach out to Doone directly at hello@femalestartupclub.com
Joining me on today’s episode is Ariane Goldman. Founder of HATCH.
HATCH is a contemporary lifestyle brand dedicated to chic clothing for before, during and after pregnancy. While pregnant in 2010, Ariane noticed a void in the maternity clothing market and it was at that moment the concept of HATCH was born.
The brand is designed to celebrate the many changes that a woman’s body experiences throughout their pregnancy, while making them feel as chic and beautiful as ever. In a natural expansion for the brand, HATCH Mama non-toxic beauty was launched in 2018 providing plant based self-care essentials for all mothers. The solution driven lines are crafted to carry women through pregnancy, and beyond.
In this episode we cover what learnings Ariane was able to take from her first venture into the second, how she got it off the ground and the moment that everything changed - when Megan Markle propelled the brand into the global spotlight after wearing a HATCH dress.
LINKS WE MENTION:
Ariane’s Instagram
HATCH’s Instagram
HATCH’s Website
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's Instagram
Meghan Markle in Hatch Maternity Dress
Megan Markle in Hatch Dress
Podcast : How I Built This with Guy Raz
Podcast: The Daily from The New York Times
Joining me today is Tonya Papanikoluv, the founder Rainbo.
Rainbo is a sustainable medicinal mushroom company offering supplements and functional foods. Rainbo educates consumers on the healing power of fungi and their mission is to optimize health, open minds and get millions of people healthier with medicinal mushrooms. The mushrooms are grown locally and sustainably in Canada with love and healing intention.
In this episode we’re covering Tonya’s experience and background as a holistic nutritionist and mushroom forager that opened her up to the powers of food as medicine, how she got started with a loan from a handful of people who really believed in her, including her grandma and how email marketing has been a big driver of growth.
LINKS WE MENTION:
Rainbo’s Website
Rainbo’s Instagram
Tonya’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses
Joining me on the show today is Jenna Owens, Founder of Fitish.
Fitish is a skincare company committed to embracing balance, using ingredients that do exactly that for the skin and body. Founded in April 2017, Jenna has grown their line with beauty and wellness products geared towards active people. They believe that the anti-inflammatory benefits of CBD, along with botanical extracts, have an unmatchable ability to cleanse and nourish the body. Fitish aims to create calming rituals of self-care within an active lifestyle naturally and effectively.
In this episode we cover Jenna’s big life pivot, her key learnings in growing and scaling a skincare company, and things you can start doing today to increase your average order value.
LINKS WE MENTION:
Fitish’s Website
Fitish’s Instagram
Jenna’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast : How I Built This with Guy Raz
Book: The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger, Joel Lovell
Book: Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight
Promotional code: Code: FSC20 for 20% off. No foreseeable end date
Joining me on the show today is Valentina Milanova, Founder of Daye - the company that’s reimagining women’s health.
Daye is a female health company bridging the gaps in healthcare through medical research and innovation. They exist to raise the standards of gynae health by creating effective products and services that fit conveniently into womxn’s lives. Right now they have two groundbreaking products available; the naked tampon and the CBD coated tampon to help with period cramps - and yes I’ve tried them, and yes my period was amazing and I’ll be using these from now on!
In this episode we cover how Valentina pushed past the critics and naysayers to bring her vision into a reality, her thoughts on working with agencies vs building an in-house team, and how she got a 20,000 person waitlist before launch with steps on what you can do to get started too.
LINKS WE MENTION:
Daye’s Website
Daye’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Work Place Coaching
Podcast : This American Life
Autobiography - Dreams from my Father by Barack Obama
Book : The Art Of Loving by Erich Fromm
Language Learning App
Promotional code: Listeners can get £5 off their first box with 'dayexfsc'
If you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com
Joining me on this episode is Tracy Dubb, Co-Founder of Isla Beauty.
Isla Beauty was created to make the best products at the best price, from people who know the industry inside and out. They leverage global relationships to create hybrid products that serve multiple purposes, using leading technology, science, and potent active ingredients - all for under fifty bucks.
In this episode we’re covering how Tracy built her company in partnership with a 4th generation manufacturer, the learnings she took from her VC background and how that formed her vision and business model for launching Isla and her learnings from along the way.
LINKS WE MENTION:
Isla’s Website
Isla Beauty’s Instagram
Tracy’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
If you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com
Joining me on the show today is Alexis Nido-Russo. Founder of Local Eclectic.
In 2013, Alexis launched Local Eclectic to share her favorite designers’ one-of-a-kind jewelry with the world. Today, their goal remains the same which is to be the number 1 destination online to discover hundreds of emerging, female jewelry designers. Over the last 7 years she’s bootstrapped the curated platform alongside building her own jewellery labels that have driven massive growth for the company.
In this episode we’re covering how Alexis used her entrepreneurial spirit to go through a range of ideas before landing on Local Eclectic, what she did that allowed her to scale the company and how SMS marketing has been an unexpected driver of growth.
LINKS WE MENTION:
Local Eclectic’s Website
Local Eclectic’s Instagram
Alexis’ Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Podcast: How I Built This with Guy Raz
Podcast : Boss Files with Poppy Harlow
CNN Podcasts
Podcast: Gary Vaynerchuk
Podcast: Tony Robbins
If you’re interested in participating in listener research please contact Doone on email via: hello@femalestartupclub.com
Joining me on the show today is Melanie Travis, Founder of swimwear label Andie.
Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.
In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years.
LINKS WE MENTION:
Andie’s Website
Andie’s Instagram
Melanie’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Newsletter: Lean Luxe
Newsletter: 2PM by Web Smith
Podcast : How I Built This with Guy Raz
Book: Radical Candor by Kim Scott
PS: If you’re interested in participating in some listener research please reach out to Doone on email: Hello@femalestartupclub.com
Joining me on the show today is Lindsay McCormick, Co-Founder of Bite.
Bite is on a mission to upend the personal and oral care industry with innovative products that are made with the planet in mind. Started by Lindsay McCormick in her living room and after launching their viral toothpaste tablets in 2018, they have since expanded to offer the first and only 100% plant based and plastic free oral care set - Bite is here to make your daily routine more sustainable with products that are plastic-free, cruelty-free, made with effective, clean ingredients, one smile at a time. The most common review the brand receives is "It's weird at first but now I'm obsessed”.
In this episode we’re covering how Lindsay started her business in her living room, taking online chemistry classes and googling ‘how do people make drugs’, why she turned down offers on SharkTank from Mark Cuban and Kevin O’Leary, and the lessons she’s been learning along the way.
LINKS WE MENTION:
Bite’s website
Bite’s Instagram
Lindsay’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotion: 20% off first time subscription.
Code: FSC
Joining me on the show today is Louisa Serene Schneider, Founder of Rowan.
Founded by Louisa in 2019, Rowan believes that ear piercing is a milestone that deserves to be honored and celebrated. Rowan is changing the ear piercing experience to provide top quality service right at your doorstep with safe piercings that are performed by licensed nurses and hypoallergenic earrings made from premium materials. Rowan’s mission is to empower and build self confidence through safe experience, self expression and community.
In this episode we cover her path to the genius idea, why she decided to merge 3 businesses models into one and how word of mouth Is the backbone of the company’s success.
LINKS WE MENTION:
Louisa’s Instagram
Rowan’s Instagram
Rowan’s Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Wall Street Journal
The Economist
Brene Brown
Bio - Elon Musk
Joining me on the show today is Divya Gugnani, Co-Founder of Wander Beauty.
Launched in 2015, Wander Beauty creates multitasking beauty essentials that are enriched with clean, skin-loving ingredients that work with your skin, not against it. Each multitasker does double (and even triple) duty in your routine so you can stay gorgeous on the go.
In this episode we cover Divya’s blueprint to building this brand, her learned lessons after building 4 successful businesses (one of which sold to QVC|!) and what founders should focus on before looking for investment.
LINKS WE MENTION:
Wander Beauty’s Instagram
Wander Beauty’s Website
Divya’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
Joining me today are two of the Co-Founders behind Branch Basics, Allison Evans and Kelly Love.
Branch Basics are non-toxic cleaning products that were created with the most sensitive in mind. They clean powerfully using only the highest quality, plant-based ingredients.
In this episode we’re talking about the importance of having a true purpose and mission to drive you forward in business, what happened when they went through a really tough time in their business and had to close down, and the key learnings for anyone who might be considering going down the path of white labelling a product.
LINKS WE MENTION:
Branch Basics’s Instagram
Branch Basics’s Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
Website: DNRS Dynamic Neural Retraining System
Book: Healing Begins in the Sanctification of the Heart By Dr. M.K Strydom
Videos of Dr Michelle Strydom
Videos: Brain Detox by Dr. Caroline Leaf
Podcast: How I Built This with Guy Raz
Podcast: Wellness Mama
Joining me today is Kerrigan Behrens, Co-Founder of Sagely Naturals.
SAGELY NATURALS was created with a simple yet powerful goal in mind: to harness the life-changing benefits of broad-spectrum CBD and natural botanicals to help you do more of what you love. Since 2015, Sagely Naturals has worked hand in hand with chemists and naturopaths to create products with an unwavering dedication to whole self wellness. Kerrigan has built the fastest growing and the top performing functional wellness brand that harnesses the power of CBD to provide relief. Since its inception, the brand has been and continues to be on the mission to naturally modernize the medicine cabinet with high-quality, accessible offerings that help women feel their best.
In this episode we cover she and her co-founder Kaley got started with $30,000 of their savings that’s gone on to build the largest female founded CBD company in America in just 5 years, some interesting guerilla style marketing strategies they used to launch and have evolved over the years still to this day and how they got on the radar of Cameron Diaz, now one of the many celebrities who are invested in their business.
LINKS WE MENTION:
Sagely Naturals Website
Sagely Naturals Instagram
Kerrigan’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: STARTUP20
Joining me today is Roxana Saidi, Co-Founder of a company called Táche.
Táche is a female, minority founded and family-run brand that launched recently on November 18th and is the first true pistachio milk in the U.S. It’s healthier than oat milk and tastier than almond milk as can be regularly consumed alone, with no added oils, low in carbs/sugar, steams and foams extremely well, and has a smaller water footprint this is something I cannot wait to try myself. Distinctly delicious, Táche is answering today’s evolving consumer demand for a more healthy, socially impactful and sustainable plant-based milk option.
In this episode we cover the blueprint that Roxana took to launch the brand along with a step by step process of what she needed to do first, why she realised early on she wouldn’t be able to bootstrap this company and her advice for entrepreneurs with a big idea.
Táche is proud to advocate for change through its non-profit partnership with The Lower Eastside Girls Club of NYC as part of its mission to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy, successful women
LINKS WE MENTION:
Táche’s Website
Táche’s Instagram
Roxana’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
Article on venture capital being a false safety net.
The marketing moment article.
PR Agency they are working with.
Capital One Commercial
Entrepreneurial network
Book: The Lean Startup by Eric Ries
Book: The Hard Thing About Hard Things by Ben Horowitz
All Brene Brown’s audiobooks
Brene Brown’s podcasts
Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers.
Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.
In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth.
I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories.
LINKS WE MENTION:
Farmgirl Flowers Instagram
Christina’s Instagram
Farmgirl Flowers Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
On today’s episode I’m joined by Caroll Lee, Founder of Provenance Meals.
Provenance Meals is a convenient solution for health-conscious people that don't have the time or energy to cook, designed by wellness experts and health-supportive chefs.
In this episode we cover her journey to launching a second business and what she learned through the first time around, the power of starting small and building slowly, and advice for founders who are just getting started. Remember to stick around until the end to get her ultimate ‘get smarter’ recommendations.
LINKS WE MENTION
Caroll’s Instagram
Provenance Meals instagram
Provenance Meals website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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The Doctor’s Farmacy Podcast
The Expanded Podcast
Foodtrainers Podcast
The Pitch Podcast
How I Built This Podcast
Book: Eat a Peach by David Chang
Book: Minor Feelings by Cathy Park Hong
Joining me on today’s episode I’m joined by Cayla O’Connell Davis, Founder of Knickey.
Knickey is a DTC women’s underwear brand offering the best basic briefs from certified organic cotton--by women, for female-identifying humans. Making organic the everyday option through elevated, affordable intimates, Knickey is for the woke woman who seeks comfort, versatility, durability, and certified sustainability. GOTS, Oeko-Tex and Fair Trade certified to be exact. Because it’s better for your body, your wallet and our world.
This was such a fun episode and it’s packed with plenty of interesting insights and learnings ready for you to take into your own business! Like how a recycling program became the top driver for growth in the business, and how a Booty call service appealed to a new audience, along with Cayla’s learnings as an entrepreneur along the way. Make sure you stick around to the end to hear her advice for female founders and some resources you don’t wanna miss!
LINKS WE MENTION:
Cayla’s Instagram
Knickey’s Instagram
Knickey’s Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
Podcast - Masters of Scale by Reid Hoffman
Podcast - Planet Money by NPR
Podcast - Startup Therapy
Joining me on today’s episode is Kara Goldin, Founder and CEO of hint, inc.
This is an incredibly special milestone for me as it’s our 100th episode! I started Female Startup Club to help other women in progress, like myself, learn and be inspired by women who are building badass businesses and changing the world and I’m so thrilled to be speaking with an entrepreneur who has built something really incredible over the last 15 years.
Born in San Francisco, hint, inc. was founded in 2005 by entrepreneur Kara Goldin. It started as a healthy lifestyle brand best known for its flagship product, hint water- a delicious, unsweetened flavored water. Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and friends something better that they would love. Today, hint is going beyond water to give people better, healthier experiences that they can truly enjoy and share.
We chat through her mission for building this business, what propelled her forward in realising that she would need to create and educate in an entirely new category and her advice for entrepreneurs with a big idea.
LINKS WE MENTION:
Kara’s Instagram
Hint’s Instagram
Hint's Website
Female Startup Club's Instagram
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Promotional code: FSC20 for 20% off sitewide - no expiration
Book:
Undaunted by Kara Goldin
Undaunted by Kara Goldin - AMAZON
Joining me on todays’ episode is Lauren Picasso, Founder of Cure Hydration.
Cure Hydration is an organic electrolyte powder that has 4x the electrolytes of sports drinks, but no added or artificial sweeteners, sold in more than 5000 stores.
In this episode Lauren shares her journey to starting the business and how she validated her idea, a crazy to-market launch strategy that landed her thousands and thousands of emails and lessons she’s learned along the way.
LINKS WE MENTION:
Lauren’s linkedin
Cure Hydration’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
https://viral-loops.com/
https://prestigecapital.com/
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https://viral-loops.com/
https://prestigecapital.com/
Joining me on today's episode Is Sara Cullen, Founder of GEM.
GEM is a functional food company designing a next-generation health system. Created in response to the failing reductionist approach to nutrition, GEM focuses on improving our health at the cellular level. As cell health determines the performance of everything in bodies from brain health to digestion, GEM focuses on delivering important nutrients that work together synergistically to help cells function at their healthiest. Using real food, not supplements, as the vehicle to deliver these nutrients, the Daily Essentials regimen improves everyday health outcomes from energy and brain function to gut health and inflammation.
In this episode we’re covering how Sara went about building this business and the exact steps she took to get a product to market that was exactly what the consumer wanted, through an ongoing private beta group. We also cover her tips for fundraising and lessons learned along the way.
LINKS WE MENTION:
GEM’s Website
GEM’s Instagram
Sarah’s Instagram
Female Startup Club's Instagram
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Joining me on the show today is Alexa Buckley and Sarah Pierson, Co-Founders of the wildly popular footwear label Margaux.
Margaux is on a mission to democratize luxury footwear. Inspired by the spirit of American style and informed by smart design, Margaux's classic styles have been re-engineered with best-in-class technical design, allowing for shoes that are as beautiful as they are comfortable. And because they know that one size does not in fact fit all, their shoes come in an extended range of sizes and widths—meaning there's a perfect fit for everyone.
In this episode we’re covering the moment Sheryl Sandberg inspired them to change directions and leave their corporate job offers to pursue entrepreneurship, how they grew their brand through mega influencer collabs, and the insights learned along the way in creating a successful footwear label.
LINKS WE MENTION:
Margaux’s Website
Margaux’s Instagram
Alexa’s Instagram
Sarah’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
The On Being Project
Armchair Expert Podcast by Dax Shepard
Joining me on the show today is Alicia Scott, Founder of Range Beauty!
Range Beauty was created out of a need for more diverse shades and less toxic ingredients in the cosmetics industry. It’s a brand that encourages you to express yourself, while still allowing your true skin to shine through. Range Beauty was formed for people ranging from all shades, skin types and genders who have felt left out or underrepresented.
If you’re creating a brand in the beauty space tune in to learn how she went about making a new foundation formulation from scratch and How she landed an iconic beauty industry mentor and stick around for the end where Alicia shares her advice for anyone just getting started. This episode was so much fun and there’s plenty of actionable tips packed throughout so make sure you’ve got your notepad handy.
LINKS WE MENTION:
Range Beauty’s Website
Range Beauty’s Instagram
Alicia’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Cosmetics Index – anything related to cosmetics
Range Beauty’s Instagram Post
The Michelle Obama Podcast
Bobbi Brown’s Podcast
Joining me on this episode is Christina Pardy from Sh*t That I Knit.
Sh*t That I Knit is a knitwear and accessories brand dedicated to creating high-quality, handmade products using premium, sustainable materials and are handmade by a team of 170 artisan women in Lima, Peru. Working with companies like STIK allows these women to knit from home, enabling them to take care of their children while earning a viable income to support their families.
In this episode we’re covering how Christina turned her love of knitting into a million dollar business, how she went about outsourcing production to women in Lima and how she’s learned to approach failure when things don’t go to plan.
LINKS WE MENTION:
The Tory Burch Female Entrepreneurship program
Sh*t That I Knit Website
Sh*t That I Knit Instagram
Christina’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Nina Zilka, Co-Founder of natural skincare brand Alder New York.
Alder New York is a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity. Their vegan line is formulated with the best plant-powered extracts and clean, dermatologist-approved ingredients for healthy skin.
In this episode we’re talking about how Nina and her co-founder David started their first brand in fashion back in 2008 and have since gone on to create a wildly successful skincare company - started through self made formulations in her kitchen. We cover how they’ve funded the business to date and what it really means to do a friends and family round, how they’ve grown by making their way into hundreds of super cool retail stores around the US and the 3 things they do that set them apart from the rest on the top shelf.
LINKS WE MENTION:
https://www.goodreads.com/
Read Like The Wind by Molly Young
My Life so Far
Social Media:
https://www.goodreads.com/
Alder New York Website
Alder’s Instagram
Nina’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
https://www.goodreads.com/
Read Like The Wind by Molly Young
https://www.goodreads.com/book/show/148355.My_Life_So_Far
Joining me on the show today is Jordan Taylor, Co-Founder of a platform called Medley.
Medley is a membership platform redefining personal and professional growth, on a mission to make high-quality experiences accessible to broader audiences. Members are algorithmically matched into small, diverse groups that meet monthly in sessions led by certified coaches. Medley members benefit not only from these curated sessions, but also a community built on diverse perspectives – leading to positive, enriching, and engaging interactions.
In this episode we’re covering Jordan’s experiences that lead to her launching this business in partnership with her mum, Edith Cooper, the importance of testing your idea and speaking to your customer before building a product, and her experience on fundraising including lessons learned and tips.
LINKS WE MENTION:
Novel - Anxious People by Fredrik Backman
The Tree-Body Problem by Cixin Liu
Medley's Website
Medley’s Linkedin
Jordan’s Linkedin
Female Startup Club's Instagram
Promotion: If you're interested in joining Medley's upcoming 2021 cohort, apply by Jan 5, 2021 at www.withmedley.com for $250 off annual membership. In "How did you hear about us?" in the application. please put "Female Startup Club".
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https://www.amazon.com/Anxious-People-Novel-Fredrik
Novel - Anxious People by Fredrik Backman
The Tree-Body Problem by Cixin Liu
Joining me today is Carly Stein, the founder behind Beekeepers Naturals.
Founded by Carly Stein in 2017, Beekeeper's Naturals is an innovative company on a mission to reinvent the medicine cabinet. Using unique remedies from the beehive (like royal jelly and propolis), the beekeeper-led team is committed to providing the cleanest, most powerful solutions to modern health issues—like brain fog, chronic stress, poor sleep, and scratchy throats. Unlike competitors, they apply scientific rigor to their product development and commit to third-party pesticide testing to ensure they’re creating natural remedies that actually deliver.
This has been one of my favourite episodes to date, Carly has such a special story and shares so much of the actual how of building her company, you’re going to get plenty of valuable pieces of gold throughout so make sure you’ve got a notepad and pen handy!
LINKS WE MENTION
The Portal by Eric Weinstein
Not Overthinking by By Ali & Taimur Abdaal
Entrepreneurial Thought Leaders Podcast from Standford University
Invest Like the Best by Patrick O’Shaughnessy
Principle: Life and Work by Ray Dalio
Social Media:
Beekeeper’s Naturals Website
Beekeeper’s Naturals Instagram
Carly ‘s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Ju Rhyu, Founder of Hero Cosmetics.
Hero makes super-powered skincare products to put you back in control of your skin and to help restore your confidence and they’re best known for their Mighty Patch acne patches
And here’s a super Fun fact, they sell a box every 15 seconds with over 2 million boxes sold in over 8,500 retail doors.
In this episode we’re covering why they decided to launch the brand exclusively through amazon, how she she went about finding her manufacturer and what they do today to drive crazy growth.
LINKS WE MENTION:
Podcast - Pivot by Kara Swisher and Scott Galloway
https://www.morningbrew.com/daily
https://leanluxe.com/
https://2pml.com/
https://theglossymagazine.com/
https://www.beautyindependent.com/
Social Media:
Hero Cosmetic’s Website
Hero Cosmetic’s TIkTok
Hero Cosmetic’s Instagram
Ju Rhyu’s Instagram
Female Startup Club's Instagram
Exclusive promotion for FSC:
FEMALESTARTUPCLUB15 for 15% off non-bundles, non-kits. One per customer.
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Joining me on the show today is Priscilla Tsai, Founder of COCOKIND.
COCOKIND is a clean, conscious, and accessible skincare brand, dedicated to providing natural products at an accessible price. After years of using severe prescription acne treatments, Priscilla realized that traditional approaches to fighting skin concerns were unsustainable, unhealthy, and stigmatizing. Instead, she wanted to find a solution that would create long-term yet gentle results for her skin, mind, and body.
This is her story of leaving Wall Street to pursue a career in wellness, how she stays ahead of the game in a saturated market and her advice for women who have a big idea.
LINKS WE MENTION:
COCOKIND’s Website
COCOKIND’s Instagram
Priscilla’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Tuning in with me today is Bethany McDaniel, the founder of Primally Pure.
Primally Pure is a holistic skincare and wellness brand that handcrafts natural and non toxic products with a whole person approach to well-being for skin, body, and mind. Based out of Southern California, they formulate each product with real, recognizable ingredients.
What started with a $250 investment from her in laws kitchen, Bethany has grown this business over the last 6 years to now having 40 full time staff, crazy product expansion of more than 50 products and their own full time formulator.
This episode has so many nifty tips and bits of tactical advice I know you’re going to get so much out of it!
LINKS WE MENTION:
Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard
NPR’s How I Built This podcast
Goal Digger Podcast by Jenna Kutcher
High Performance Planner
software automations
software automations
Social Media:
Primally Pure’s Website
Primally Pure’s Instagram
Female Startup Club ‘s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Alex Taylor, Co-Founder of Perelel.
Perelel is on a mission to create a world with healthier babies and moms by offering women’s pre and postnatal vitamins and supplements designed to adapt to each unique phase of motherhood, along with educational content and an intimately supportive community.
A first of it’s kind to be Co-Founded by an OB/GYN, Perelel vitamins provide comprehensive nutrition that changes with you throughout your motherhood journey, timed to when you need specific nutrients most. These OB/GYN-developed formulas use only the most natural and bioavailable ingredients to ensure women get what they need, when they need it.
Listen in to this episode to hear what happened to two women that sparked this idea inside of them, how they used the medical community to help market their product and the lessons learned along the way.
LINKS WE MENTION:
Perelel’s website
Perelel’s Instagram
Alex’s Instagram
Victoria’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Maeva Heim, founder of Bread Beauty Supply. Or Bread for short.
Now, I Actually met Maeva by chance last year when I was in Melbourne visiting a friend and I recognised her voice from a podcast I’d listened to her speak on before and the rest is history - now she’s here with us sharing her story.
But, back to the episode - Bread is the best shampoo alternative and co-wash for kinky, curly, coily hair. We’re talking about how she took a third door approach to launch exclusively with Sephora and what she’s learned so far while we have a few giggles along the way.
LINKS WE MENTION:
The Magic of Thinking Big by David J Schwartz
The Hard Thing About Hard: Building a Business When There Are No Easy Answers by Ben Horowitz
Eckhart Tolle’s books
Bread Beauty Supply Website
Bread Beauty Supply Instagram
Maeva Heim Instagram
Female startup club Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s episode of the show is the founder behind a company called La Luer. Nicole invented a skin tech product called the Mira device - and my goodness - you’ll never need to pay for a facial again.
La Luer was born out of Nicole’s need to develop a solution to maintain healthy skin while working long hours. She struggled with dullness, blemishes and uneven skin tone.
From thousands of topicals and hundreds of at home tools, to 10-step skin care routines and in-office treatments, Nicole was overwhelmed with all the available options on the market. She was surrounded by other women facing similar frustrations.
Tune in to hear her story, how she launched and how she’s grown this business.
LINKS WE MENTION:
La Luer Website
La Luer’s Instagram
Nicole’s Instagram
Female startup club’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Alison Cayne, the founder of New York based biz Haven’s Kitchen.
Originally a cooking school that started out in 2012, Haven’s Kitchen is now helping cooks of all kinds in the kitchen with their ridiculously yummy looking, vibrant squeeze sauces.
I highly recommend jumping on the website to get a taste for what these delicious pouches look like. As soon as you see them I can guarantee you’ll want them in your life! I’m keeping faith that they’ll make their way to a wholefoods in London someday soon.
In this episode we’re covering Ali’s 8 year journey and so many lessons she’s learned along the way including the major moment she realised she would have to close down the best performing side of the business earlier this year due to the pandemic.
LINKS WE MENTION:
Terra Cycle: partnered with Haven’s Kitchen on recycling their pouches
CASTE: The Origins of Our Discontents by Isabel Wilkerson
WHO: Solve Your #1 Problem by Geoff Smart and Randy Street
Skincare line used by Ali Cayne
Haven’s Kitchen Website
Haven’s Kitchen Instagram
Ali’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Dianna Cohen, the founder of haircare essentials startup, Crown Affair. Crown Affair is a company that’s reimagining hair rituals and taking a considered approach for the top of your noggin.
And this story all starts from an unassuming google doc. When Dianna decided to share her hair care routine with some women in her life - and that document suddenly went all over the internet -she saw an opportunity to innovate in a space that she had such a fond personal connection with, and bring her past industry experience in building brands for companies like Away, Outdoor Voices and The Wing into her DTC brand.
Launched pre pandemic Dianna shares the lessons she’s been learning along the way, how she approached her pitch and the importance of community and storytelling.
LINKS WE MENTION:
New York mag Crown Affair’s Towel Review
Crown Affair's Website
Crown Affair's Instagram
Dianna's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Hilary Quartner, co-founder of Hilma.
Hilma launched January 2020 by 3 remarkable women; Hilary Quartner, Nina Mullen and Lily Galef, and makes natural alternatives to your medicine cabinet staples that are backed by scientific research. They offer clean label and clinically researched herbal-based alternatives for upset stomach relief, head tension and allergy and immune support.
In this episode we cover how they approached formulation, a really interesting marketing campaign they used during launch to get the word out there and what made them attractive to Forerunner Ventures when they got to pitch.
LINKS WE MENTION:
Hilma’s Instagram
Hilary’s Instagram
FSC’s Instagram
STARTUPCLUB20
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Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject.
LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come.
A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.
LINKS WE MENTION:
LastObject’s Instagram
Isabel’s Instagram
FSC’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me in today’s episode is Melanie Bender, Founding General Manager of Versed Skincare.
Versed launched as the first community-driven mass beauty brand and the first clean skincare line to debut in over 1,850 stores as part of Katherine Power’s lineup of super impressive brands including Who What Wear and Avaline. Driven by a team of skin experts and a community of 16 million people, Versed’s mission is to make clean products for all, with the planet in mind. They help you find what you need to use and what you need to know—from the right product mix, to ingredient breakdowns (the good and the bad), and late-night chats about those lingering pimples.
We had so much fun recording this episode! We chat about the importance of gathering data to drive forward brand building, why launching into Target was critical to the success of the brand, keeping creativity as a core focus and what’s driving the brands growth right now.
LINKS WE MENTION:
Versed’s Instagram
Melanie’s Instagram
FSC’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show is the CEO of Malala Fund, Suzanne Ehlers.
For our 80th episode, I wanted to do something a little different to our usual founder stories. But let’s rewind a year. Female Startup Club was born so we could empower women to launch startups and solve global problems, primarily through ecommerce. On May 27th when we launched our very first program for women we also knew we wanted to give back to someone who aligned with our message and in our mission, and for me that meant the Malala Fund. We donate a portion of our sales to Malala Fund, to help the fight for girls rights to have access to 12 years of free, safe, quality education.
So for me, this is a really special episode. Suzanne and I are talking about what it means to have every single girl in the world having access to education. What it means for society, what it means for the economy - and what it means for girls.
Thanks for being part of the Female Startup Club episode! If you know someone who would benefit from hearing this episode please do pass it along so they can have a listen.
LINKS WE MENTION:
Malala’s Instagram
Malala Fund’s Instagram
Suzanne’s Instagram
FSC’s Instagram
Innovations:
Orenda Project by Haroon Yasin, developer of Taleemabad app
Pashtana Durrani in Kandahar, organization with digital e-learning labs powered by solar tools
Kiki James, Radio Programming in Nigeria
Publications:
https://assembly.malal
Digital publications of newsletters created by girls
Books:
The Saffron Tales Recipes from the Persian Kitchen by Yasmin Khan
The Rise by Marcus Samuelsson
World Central Kitchen by Jose Andres
Me and White Supremacy by Layla Saad
Podcasts:
The Daily
NPR Code Switch
Bréne Brown Podcast
The Unplug Collective
Sonya Renee Taylor
Layla Saad
Anti-racism Daily by Nicole Cardoza
Following on Instagram:
Brooke Devard’s Instagram
Alaa Murabit, Malala Board Member
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Joining me in this episode is Beth Fynbo - the Founder of Busy Baby!
Busy Baby is the company behind a nifty thing called the Busy Baby Mat and was born out of seeing first hand how difficult it can be when your baby is old enough to start grabbing at things on a table. Beth was a new mum at 40 and looking for products to help her and her friends as new mums, but struggled to find exactly what she had in her mind. She started creating a prototype for her product at home and then set about finding someone to help her bring this idea to life.
We’re talking about the specific steps she took to validate her idea - which was pure genius, how much of her savings she needed to get started, the problems she faced when she started the patent process, what it’s like going through the target accelerator program and the exacts steps she took to grow from 100k in yearly revenue to $1m in sales all the while being a one-woman show.
LINKS WE MENTION:
Busy Baby!’s Website
Busy Baby!’s Instagram
Beth Fynbo’s Instagram
Female Startup Club’s Instagram
Resource for non profit military vetarans or spouses on how to start a business.
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Joining me on the show today is the fairy boob mother, Annette Azan. Founder of Nuudii System.
Nuudii system is a radical innovation for women’s boobs, it’s something in between going braless and wearing a bra and is an invention all women can benefit from.
It’s been a decade long journey so far for Annette and in this episode we cover everything from the very beginning when she would lock her prototypes in a safe, to spending years finding her manufacturing partner, how she launched a kickstarter campaign with a goal to raise $10,000 but ended up with a million and the things she really didn’t expect to see in the process.
LINKS WE MENTION:
Nuudii System’s Website
Nuudii System’s Instagram
Annette’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me on today’s episode is Aishwarya Iyer, the founder behind the most instagrammable olive oil company you’ll ever come across, Brightland.
Brightland was founded when Aish was going through an elimination diet to figure out what was causing her stomach issues, and she discovered a frightening fact that 80% of the olive oil we consume is actually rotten. I know, so gross. She decided it was time to take this insight and create her own olive oil and boy oh boy are we glad she did.
In this ep we’re covering the fresh approach she took when creating the brand; wanting it to be described like wine and marketing it like a beauty brand. How partnerships have been a critical element to the brands success, and the lessons she learned along the way as a female entrepreneur.
LINKS WE MENTION:
Brightland’s Website
Brightland’s Instagram
Aish’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
Joining me on the show today is CEO and Founder of Kinfield, Nichole Powell.
Launched in 2019, Kinfield makes Great Essentials for the Great Outdoors—effective, plant-powered skincare and body products made from ingredients that are safe for both people and planet. They believe in a happier, healthier tomorrow through more time in the great outdoors, and are creating products you actually need to make the most of your time in nature, whether you're in the backcountry or your own backyard.
We’re talking about what makes a sustainable company and how they tackle things like packaging when trying to do better for the planet, Nichole’s 3-step process to validating the idea and her lessons learned along the way being a venture backed, female entrepreneur.
LINKS WE MENTION:
Kinfield
Kinfield's Instagram
Nichole's Instagram
Female Startup Club's Instagram
Book: The Ride of A Lifetime by Robert Iger
Book: The Vanishing Half by Brit Bennett
Book: Know My Name by Chanel Miller
Use code: STARTUPCLUB for free, express shipping until 31/12/2020
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Joining me on today’s show is Polly Rodriguez, the founder behind the sexual wellness company Unbound.
Since its start, Unbound has gone from being a labor of love operating out of a tiny NYC apartment to a leader in changing how people explore and enjoy their sex lives. Their mission is to make sexual wellness products that are body safe, affordable and elevated in design.
Polly shares the harsh realities of building this business for the first few years and the kind of sacrifice and commitment that comes with launching a startup. Her advice on marketing regulated products and what they’ve done to stand out, dealing with the bias that exists between men and women’s sexual health companies, and why it’s important to be weird.
LINKS WE MENTION:
@polly_claire
@unboundbabes
@flex.mami
FOUNDER20 for 20% off anything on the site. Limit 1 use per customer, expires 12/31/2020
The Hard Thing About Hard Things by Ben Horowitz
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Everyone hates it when the dentist tells you to floss. It’s like that thing that you know you need to do - that will prevent most of the issues with your teeth and gums yet you don’t do it. And you certainly don’t meet many people who say they LOVE flossing. Right? Well, Chrystle and Catherine are changing that and the way we think about flossing.
Founded by a dentist and her self confessed lazy flosser sister, Cocofloss is on a mission to make flossing a fun and rewarding part of everyone’s self-care routine. They set out to make it a ritual to love instead of something that was a total pain in the butt. By tapping into human behaviour and taking note from brands who create stunning packaging and products that women actually want to highlight on their bathroom shelfie, Cocofloss set out to create a beautifully packaged piece that you’d be proud to display at the front and centre of your bathroom cabinet to keep it front of mind.
They also took other pain points like how it felt between your teeth, the colour of floss, the smell of the floss and even what its made from to flip the current experience upside down and make this something a ritual you actually enjoy doing every single day.
This episode got me wanting to floss immediately and I hope it does the same for you!
LINKS WE MENTION
Cocofloss Website
Cocofloss' Instagram
Female Startup Club's Instagram
Book: The Dental Diet by Dr. Steven Lin
Promotion: 15% off your first purchase with COCOBOSS through 12/31
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on today’s show is Sophie Baron, the woman behind London’s cutest meal delivery startup for babies, Mamamade.
In March 2019, Mamamade came to life when Sophie struggled to find healthy and fresh options for her baby. She set out to develop a product that would provide some support for other parents going through the same struggle. Mamamade delivers unprocessed, unrefined combinations of real ingredients cut perfectly for little fingers that’s flash frozen to seal in the nutrition and flavour.
This is her journey of becoming an entrepreneur whilst holding down a full time job and the lessons she’s learned along the way.
LINKS WE MENTION:
@sophiembaron
@hellomamamade
STARTUPCLUB25 for 25% off first box
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Joining me on the show today are two total boss women in business, Rebecca Minkoff and Ali Wyatt.
Rebecca and Ali teamed up a few years ago to create the Female Founder Collective. It’s a network of businesses led by women, supporting women with a mission to enable and empower female-owned and led businesses to positively impact communities, both socially and economically.
We’re talking about the challenges that women face in the corporate world and in entrepreneurship at the moment and what we need to do to tackle these big issues and their recent virtual summit with incredible female founders like Jessica Alba and Bea Dixon teaching hard skills and soft skills for all women in business - which side note you should totally check out asap as it’s available to access until the end of this month and I’ve linked it below in the show notes.
I’ve long admired both of these women and was especially excited to speak with them given we have similar synergies in our missions to empower the female entrepreneurs who are solving global issues right now so I hope you love this episode as much as I did recording it!
LINKS WE MENTION:
Female Founder Collective
Rebecca Minkoff
Ali Wyatt
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Joining me on the show today is Tai Adaya, Founder of Habit Skin. The company that’s telling you the anti-aging truth around sunscreen. Habit is solving the annoying problems we have with sunscreen by innovating with SPF formulas and changing consumer behaviour.
Launched during the pandemic, Tai shares exactly what it takes to get a small business off the ground, how long it took to develop her products and find the right manufacturer, a winning strategy that generated thousands of people signing up to her email database and a few bits and pieces about the skincare industry you might not know about.
LINKS WE MENTION:
@habitskin
@tai_adaya
FSC
Michelle Obama’s Biography
Coco Chanel Biography
Use code: FSC10 for $10 off your first bottle of Habit!
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Joining me on the show today is Ann McFerran, the LA based founder behind Glamnetic - the go-to magnetic lash company. Glamnetic is committed to providing the highest quality products and experience to customers and finding ways to continually make your beauty routine easier!
Ann launched her brand a year ago from her bedroom and within no time at all was doing 7 figures a month in sales! In this episode she’s sharing that early hustle with us and what she attributes that success to, a great strategy to get orders when you’re just starting out and why social media and community is so critical to building a brand in 2020.
LINKS WE MENTION
https://www.instagram.com/glamnetic/?hl=en
https://www.instagram.com/themodernartista/?hl=en
Glamnetic
Glamnetic’s Instagram
Ann’s Instagram
Female Startup Club
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Joining me on the show today is the founder behind Sweet Reason. Sweet Reason is a hemp and cannabis beverage company that exists to calm your mind. The company is focused on bringing the health and calming benefits of CBD into the mainstream by offering consumers clean beverages that are truly healthy and taste great. Think of Sweet Reason as your guide to present mornings, productive afternoons, and restful evenings with their core line of award-winning Sparkling Waters and brand new Evening Blend beverages.
In this episode we cover Hilary’s sweet reason to launch her own biz and what got her into the startup vibe in the first place, innovating in the CBD space to create something that she really wanted for herself, and something super exciting she’s just launched this week.
LINKS WE MENTION:
Sweet Reason
Sweet Reason’s Instagram
Hilary’s Instagram
For all Female Startup Club listeners, you can take 20% off Sweet Reason purchases through their website using the code: SRWOMEN20
Female Startup Club
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Joining me on the show today is Beatrice Dixon, Co-Founder of The Honey Pot, a plant based feminine care brand that cares about the health of our vaginas.
The Honey Pot has grown from being made in her kitchen for herself and her friends to being stocked in every Target and Walmart around America. What started as something that came to her in a dream changed the course of her life and millions of other women's lives around the world.
We talk about the event that really led to her and her brother starting the brand, when you should and shouldn’t fundraise, and why their brand resonates with so many women.
LINKS WE MENTION:
The Honey Pot
The Honey Pot’s Instagram
Bea’s Instagram
Book: The Mountain is You
Female Startup Club
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Joining me on the show today are two of the co-founders behind the luxury pet accessories brand Wild One. Wild One is a one stop shop for everything you need for your cute pooch and they’ve got the kind of job we all dream about - well, I dream about - puppies in the office, puppy photoshoots and hanging out at dog parks seeing what owners are into and talking about.
These two women and their third co-founder Bill brought their unique skill sets together to build a brand and carved out a space for pets that didn’t exist in the market before. They develop products based on what they know their customer truly wants, in cute colours and works to build a community of pet lovers by hosting huge events that bring people together.
LINKS WE MENTION:
Wild One
Wild One’s Instagram
Minali’s Instagram
Veronica’s Instagram
Very Great Incubator
Female Startup Club
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Joining me on the show today is Alaina Moulton, founder of Baby’s Brew. The world's first portable bottle warmer. The Baby's Brew was created to solve a very LARGE need for parents who don't want to be tied down by a plug.
And while Alaina only launched a short year ago in July 2019 the brand has been growing exponentially ever since! This year they’ve surpassed 1.3m dollars in revenue and are quickly on track to reaching 3 million in sales very soon!
LINKS WE MENTION:
Baby's Brew
Baby's Brew Instagram
Alaina's Instagram
Foundr Start & Scale
Neil Patel's course on SEO
Semrush
Podcast: Rachel Hollis
Books & podcast: Brené Brown
Female Startup Club
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Joining me on the show today is Coral Chung, Co-Founder and CEO of Senreve, the luxury San Fran based fashion startup.
Coral and her Co-Founder Wendy teamed up to redefine what it meant to build a luxury brand in today’s fashion landscape. They’ve been on a major journey in just 3 short years raising more than $23 million dollars in funding, expanding internationally at a rapid rate and being spotted on celebrities like Priyanka Chopra, Angelina Jolie, and Lady Gaga.
But how’d they do it? How’d they break through and stand out in a saturated market? Find out in this episode!
LINKS WE MENTION:
Senreve
Senreve’s Instagram
Female Startup Club
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Joining me on the show today is Jennifer chow! One of the co-founders behind Nurture Life. A company that’s creating pre-ready healthy, nutritious meals for babies, toddlers and kids.
Growing up learning about healthy food, and watching her mum build her own entrepreneurial pursuits, Jennifer saw a gap in the market for pre prepared, fresh meals delivered to your door that busy mums and dads could whip up quickly for their kids rather than turning to food packed with nasties like sugar, salt and saturated fats.
We have such an interesting conversation about what it likes to manufacture fresh food and how she approaches building her business.
LINKS WE MENTION:
Nurture Life
Nurture Life’s IG
Recommended Books:
Hillbilly Elegy by J.D. Vance
Educated by Tara Westover
Female Startup Club
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Joining me on the show today is Katie Sturino, dog mum, influencer and beauty entrepreneur! She’s the woman behind the brand Megababe, a brand creating products for women that no one seemed to want to talk about, products for booby sweat and thigh chafing. Katie found herself shopping for products that she couldn’t find anywhere else except the guys grooming department!! With her mega community behind her, she set out to innovate in the beauty industry and bring cute products to women all around the world.
We talk about her journey about getting started in beauty and what you should look out for when you’re finding a formulator, how long it takes to develop a product and why she didn’t want to take on any investment.
LINKS WE MENTION:
Megababe
Megababe on IG
Katie’s Instagram
Katie's Blog
Female Startup Club
Podcast: How I Built This
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Joining me in today’s episode is the founder of a company that’s been dubbed the Warby Parker for kids, Pair Eyewear.
Sophia and her co-founder Nathan started Pair in 2017 after meeting at Stanford and decided to take on the challenge of designing beautiful eyewear that’s also customisable for kids while also giving back to children around the world who are in need of vision care.
We’re covering her experience as a young twenty something woman jumping head first into entrepreneurship, validating her concept only after interviewing over 400 families, getting onto SharkTank and the impact it’s had on her business, and how they innovated during the pandemic in a major way.
LINKS WE MENTION:
Pair Eyewear
Pair’s Instagram
Female Startup Club
EYElliance - Non-profit dedicated to making sure every school age child around the world has access to vision care.
Pair's private FB group - An invite-only community for
PAIR customers.
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Joining me on the show today is Catharine Dockery, the founder behind Vice Ventures. A fund that invests in early stage startups from non-traditional verticals including cannabis, alcohol, CBD, e-sports, addiction recovery and sextech.
Catharine was going through a series of interviews for new jobs in the world of VC and was pitching in an alcohol brand only to be met with the same feedback on repeat; every fund has a vice clause. And basically that meant that whether or not the opportunity was major, they couldn’t invest. And that’s how Vice Ventures was born.
LINKS WE MENTION:
Vice Ventures
Vice Ventures Instagram
Female Startup Club
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Joining me on today’s show is Kristi Palmer, she’s the co-founder of California’s biggest cannabis company, Kiva Confections.
What started out of desperation in 2010 with duo Kristi and Scott Palmer has since grown into the best selling edibles company in California a decade later. Kristi bootstrapped her brand from her kitchen back when the landscape was very different and unregulated, through to what it is today > millions of dollars in venture capital funds, a team of 300 staff and almost 1000 dispensaries just in the state of California.
Tune into this episode to hear about the journey and what it took to get started, some things you might not know about this industry and what it’s like today working in a highly regulated space.
LINKS WE MENTION
Kiva
Kiva’s Instagram
Female Startup Club
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Joining me on the show today is Emilie Hoyt, a seasoned entrepreneur of 20+ years who founded her clean beauty empire LATHER in 1999.
What started as a company to solve Emilie’s terrible migraine troubles slowly and surely grew into a full blown skincare company that’s taken her down the entrepreneurial path to success.
We’re covering how she bootstrapped her business and found creative solutions to problems she faced with financing along the way, why she never took on VC money and the learnings along the way that she wished she knew.
LINKS WE MENTION:
Lather
Lather’s Instagram
Female Startup Club
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Joining me on the show today is Lindsey Johnson, Co-Founder of the luxury towel company you need to know about, Weezie!
The duo behind the brand, Lindsey and Liz, have been friends for over a decade and after looking for a set of towels that we all dream about, Liz realised she couldn’t find exactly what she was looking for. And neither could her friends. The two set out to create a towel company that was the best in the industry and after almost a year of development, launched their company with great success. Their towels are made in Portugal through a third generation family owned manufacturer and they’ve worked to create the soft, plush, fluffy and absorbent towels you really want to live in your bathroom. They also offer embroidery services so you can customise them as you please.
In this episode we’re covering the business side of building an ecommerce brand, how they found a manufacturer and the lessons learned along the way after selling more than 150,000 towels.
LINKS WE MENTION:
Weezie
Weezie’s Instagram
Female Startup Club
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today are the two best friends behind the coolest wig company you’ve ever met, Jordynn and Sharon from Insert Name Here (or INH for short).
These two women were early employees of the beauty startup Colourpop and after spending a few years learning the ropes at the wildly successful business they decided it was time to get out there and launch their own thing. After connecting with their co-founder Kevin in the DMS they realised they had a really good idea in mind and got to work developing and launching INH.
INH is inspired by pop culture celebs and trends and they produce premium quality pony’s, wigs, buns and extensions that are full of sass and so much fun. We’re talking about the importance of building a sticky community, the time when mega celeb Ariana Grande wore their signature pony, how they’re approaching marketing and what initiatives are driving their projected $20M in sales for this year.
LINKS WE MENTION:
Insert Name Here
INH’s Instagram
Jordynn on IG
Sharon on IG
Female Startup Club
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Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.
A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since.
We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language.
With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever.
LINKS WE MENTION:
Ghia
Ghia’s Instagram
Melanie’s Instagram
Female Startup Club
Use “GHIALOVESFSC” for free shipping at checkout on Ghia’s website.
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Joining me on the show today is serial entrepreneur Agnes Kozera, Co-founder of a marketplace called Podcorn!
Podcorn is a platform built specifically for the podcasting community (hooray!) that matches brands with podcasters to help monetise podcast shows. Prior to that, Agnes was the co-founder of a super successful influencer platform called Famebit which was acquired by Google in 2016 for an undisclosed amount. This episode is a really great deep dive into what it’s like building a tech platform right the way through to the exit. We’re covering her journey of building 3 companies, how she sold Famebit to Google and the lessons she’s brought forward into Popcorn.
LINKS WE MENTION:
Podcorn
Female Startup Club
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Joining me on the show today is Teresa Tsou, one of the co-founders behind the popcorn snack company called Pipcorn!
Launched in 2012 by Jen, Jeff and Teresa, with just $3,000, this is a snack company that’s gone on a rollercoaster of a journey since it started. They’ve gone from handing out popcorn in brown paper bags around Brooklyn to being on Oprah and Sharktank, to almost closing it down a few just a few short years ago. Like every business there’s highs and lows and Teresa shares both throughout the episode!
LINKS WE MENTION:
Pipcorn
Pipcorn’s Instagram
Female Startup Club
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
On today’s episode I’m joined by Rooshy Roy, Co-Founder of An Indian inspired skincare brand called Aavrani.
A first-generation Indian American, Rooshy grew up around her family making ancient Indian skin care treatments using ingredients like turmeric and almond oil, and through a chance encounter at business school on her second day there, she started her entrepreneurial journey with Aavrani. Named as one of Forbes 30 under 30 for retail and ecommerce in 2020, Rooshy has secured around 2m in funding and has developed a brand rooted in Indian culture and heritage, with a purpose to inspire and empower women around the world through ancient Indian rituals.
I can’t tell you how much I loved this conversation, Rooshy is so profoundly real and raw, and she shares so much of herself throughout the episode. We talk about the importance of pioneering I-beauty and why it’s crucial that more women launch brands inspired by Indian beauty and continue to show up for south asian women around the world, finding the strength to shut out the negative talk that stops women from pursuing big ideas and the beauty of storytelling from the heart.
LINKS WE MENTION:
Aavrani
Aavrani’s Instagram
Female Startup Club
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Joining me on the show today is Laurel Angelica Myers, co-founder of the science led, purpose driven wellness brand that’s elevating CBD products, Prima.
The B-corp certified company’s core mission is to rise up against the modern day stress epidemic through education and products made with the highest standards of purity, potency and transparency. Recently called the Patagonia of CBD by Forbes, Prima is built on the essential principle that balance is a critical part of health, healing, and happiness — and that we all deserve better.
A brand, consumer product and digital media expert with a passion for mission-driven business, Laurel’s strategic leadership and operational acumen were fortified at The Honest Company, where she led brand strategy and product development for the organization's first 5 years.
LINKS WE MENTION
Prima
Female Startup Club
Take 20% off Prima products using the code: STG20
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Joining me on the show today is Australia’s number 1 money podcast host, Victoria Devine. Founder of She's On The Money, the podcast for millennial women who want financial freedom in life.
Victoria launched her money related podcast, She’s on the money, in 2019 and since then it’s grown like crazy into a household show for women who want to change their money habits and learn where they can best invest and grow their wealth. She’s got 2 million listeners from all around the world, is the #1 podcast for money in Australia and has changed the lives of thousands of women, myself included!
In this episode we're covering her story and everything you need to know to start your own podcast, so if you’ve been wondering whether you want to start your own wildly successful podcast - this is an episode for you! We’re sharing all the things you ask yourself when you’re just starting out; like how do you monetise a podcast, what equipment do you need, how to find sponsors and so much more!
LINKS WE MENTION:
She's on the Money
Victoria Devine
Female Startup Club
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Joining me on the show today is serial entrepreneur Nohémie Mawaka. We’re diving into her story of creating her first business that was started by chance, Stats Congo, and what it’s like to have the courage to step away from it all and start over.
Now she’s taking her learnings from the first time around into her second venture Aluuka, a global healthcare platform that allows you to instantly pay for medical treatments abroad, hassle free.
Nohémie was named a Forbes 30 under 30 in the healthcare space, she’s received a $100,000 grant to launch her first business and has plenty of learnings she’s sharing with us in this episode.
Aluuka
Nohémie's Instagram
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In today’s episode I’m chatting to the queen of social media (literally), Rachel Pedersen.
Rachel has built a wildly successful digital agency and an even crazier social media following, and the purpose of this episode is to give you a step by step plan to launching your business TikTok account and reaching your goals.
LINKS WE MENTION:
Rachel Pederson
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
On today's episode I'm chatting with Olivia Landau, CEO and founder of The Clear Cut.
Olivia’s business, The Clear Cut, is a direct to consumer jewellery business that’s completely disrupting the industry. They’ve flipped the traditional jewellery on its head through marketing, zoom call appointments and supply chain. She's a diamond expert, GIA Graduate Gemologist and 4th generation jeweller with social know-how and millennial charm. We learn about how she and her now husband came to start the business, the accelerator program that gave them the structure they needed to scale and what’s working for them right now.
LINKS WE MENTION:
The Clear Cut
The Clear Cut on Instagram
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Joining me on the show today is Jordan Jones, the Founder of sparkly lifestyle brand Packed Party. Packed Party launched 7 years ago in 2013 after a lightbulb moment she had late at night; her mum had told her she needed to throw herself a pity party and basically - the rest is history!
Fast forward today Jordan has been named one of Forbes 30 under 30, the brand has had explosive growth and expanded to the likes of Wholefoods, Walmart and thousands of other retail stores. Her story is so inspiring and I came off this recording feeling so sparkly having had the chance to learn more about behind the scenes.
In this episode you’ll learn how Jordan took this side hustle from a $50,000 investment to a multimillion dollar company and her learnings in between.
LINKS WE MENTION:
Packed Party
Packed party's Instagram
Book: Big Magic
Female Startup Club
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Today I’m joined by someone I’ve been admiring from afar for a very long time, Carly Leahy, co-founder of Modern Fertility. Modern fertility is a women’s healthcare company that set out to launch the world’s first at home fertility hormone test in 2017 alongside Afton Vechery. Since launching they’ve successfully gone through Y-Combinator, raised 22 million dollars in funding, been named as Fast company’s number 1 company for innovation in healthcare and expanded their product range to a pregnancy test, an ovulation test and an app for women to track their cycle. Their mission is to empower women to understand their bodies and their fertility in an easy to digest manner, that takes out the fear you can experience when going through this important milestone in a woman’s life.
Carly’s background in lead creative roles for huge companies like Uber and Google has been a major factor in the success of this business. Her skill in creating and marketing a brand for the modern day woman really shines through and in this discussion you’ll find so many tactical pieces of advice and information that you can take directly into your own venture.
LINKS WE MENTION:
Modern Fertility
Modern Fertility's Instagram
Carly on Instagram
Doone on Instagram
Female Startup Club on Instagram
And... drumroll for a very exciting announcement!! From today we are proudly partnered with Klaviyo. If you haven’t heard of Klaviyo, please make yourself familiar immediately. Especially if you have an online ecommerce biz. They’re an email marketing platform created specifically for online businesses. Their software features powerful email marketing tools and SMS marketing automation. Basically I’ve been a cheerleader slash customer since I got into ecommerce world and I’m so excited to be partnering with them now!
You’re going to be hearing a lot more about them in the coming weeks and months and we’ve got some really great stuff planned for you guys
After losing her first business through a relationship breakdown, Vivian got straight back in the game working on her second and most cherished jewellery brand Joie de Viv. After learning about the jewellery industry and the dark side of gold and diamonds, she set her intentions to create a brand full of transparency, being completely ethical and sustainable.
Viv invested 1 million dollars of her own money and started creating her new venture, but what she didn’t expect was to launch and be met with zero sales. She shares the real heartache of going through major ups and downs in business and how she came out the other side.
We also talk about a company that’s been critical in her success, Wayflyer. They offer revenue based growth financing for commerce brands of up to 500,000 to support inventory purchases and scaling through performance marketing without taking any equity. It’s a great solution for brands who are doing well and need cash injections on an ongoing basis.
LINKS WE MENTION:
Joie de Viv
Joie de Viv's Instagram
Wayflyer
Doone's Instagram
Female Startup Club's Instagram
The Ads MBA
Joining me on the show today is Emma Rose Cohen, the founder of Final - the company who advocates for sucking responsibly.
In 2018 Emma set out to create the world’s first collapsable straw and make an impact on our oceans and the planet. She launched her idea on Kickstarter with the goal to raise around $12,000 and instead it went absolutely bonkers, raising 2 million dollars in total with around 100,000 straw orders. You might think it was a good enough reason to celebrate, but there were plenty of hurdles that came with it’s success.
Today we’re chatting about what makes a good kickstarter and what happened after the campaign went viral. Why it’s important to protect your intellectual property against the manufacturers who are out there specifically to steal your ideas and flood the market with cheap knock offs, and how to set your own campaign up for success.
LINKS WE MENTION:
Final
Final's Instagram
The Deepak Chopra Free 21 Day Meditation Experience
Waking up with Sam Harris
Book: The Culture Code
Book: The Way of the Superior Man
Doone's Instagram
The Ads MBA
The Sheet Society is in the business of creating cosy sweet dreams and disrupting the global sleep industry, growing over a staggering 300% in just twelve months.
Born out of a desire to make purchasing bed linen uncomplicated and accessible, while also giving customer’s an extension of their personal style, and making sheet shopping sexy, Hayley & her husband Andy started The Sheet Society in 2017 with just $20k.
Fast-forward to 2020 and the bedding mecca is set to turn over $4.4million this financial year.
We’re chatting about how she hustled in the beginning working two other jobs and upskilling in digital marketing in the evenings,
LINKS WE MENTION:
The Sheet Society
The Sheet Society's Instagram
On the show today is Catie O’Neill and Liv Burrows, the Australian founders behind the brand that’s gone completely viral on TikTok recently, My Glow 2.
My Glow 2 is an Australian skincare company that’s inspired by ancient beauty rituals, they’re based in country Victoria and in this episode we cover why they started My Glow 2, and everything you need to know about winning at TikTok. Because the thing about this brand is that Catie and Liv posted a random video of a foot on TikTok that went completely viral racking up millions of views and buzz around their brand and it lead them down the path of becoming best in the biz at the TikTok game.
And yes, If you’ve been humming and airing about whether you should jump onto TikTok I’m absolutely certain this episode will inspire you to sign up immediately and start carving out your own niche. After we recorded his session I actually took the leap myself onto TikTok and you can find me @dooneroisin sharing daily quick tips that will help you win at business. So definitely pop into my comments and say hello if you find me on there!
LINKS WE MENTION:
My Glow 2's Website
My Glow 2's TikTok
My Glow 2's Instagram
The Ads MBA by Female Startup Club
Say hello to a company that’s changing the world through scent, Vitruvi. Founded by Sara Panton, Vitruvi sells sophisticated essential oils and diffusers to scent your day to day.
Sara’s sharing her journey of growing up in a rural town, going through med school and making a change in her life that lead her to launching this business with her brother and co-founder Sean. We’re covering the hustle from the early days when they were making everything by hand, to becoming a 20 person team today, named as one of Fast Companies most innovative companies in 2019 and stocked in more than 300 stores, and a very special project they support for women in Kenya.
LINKS WE MENTION:
Vitruvi's Website
Vitruvi's Instagram
Joining me on the show today is Mera McGrew, the founder of Soapply. Soapply is a purpose driven business that’s doing good in the world both on a local level and a global level.
Mera started Soapply to make the best soap for your skin and our planet, and they use every sale to help improve and save lives around the world. Every ounce of Soapply is tied to a direct donation that funds water, sanitation and hygiene around the world. More specifically, every 8 ounces of Soapply sold is tied to a $1 donation— that goes towards a local grassroots organisation in Ethiopia called REST.
Mera started this brand with a big idea and a mere $5,000, and has grown it into what it is today entirely through partnerships, experiential events, word of mouth marketing and hustle.
And if you’re inspired by this episode and want some Soapply for yourself, Female Startup Club listeners can get 20% off their first Soapply purchase and unlock a double donation attached to their order when they use the code FSC20 at checkout at soapplybox.com.
LINKS WE MENTION:
Soapply's Website
Soapply's Instagram
Gigi Goldman launched Kopari as a DTC brand in 2015 with a collection of beauty, body and skin products all made from their hero ingredient - coconut. In 5 short years they’ve gone into 2000 retailers worldwide, raised 20 million+ dollars in funding including profile celebrities like Mila Kunis, Ashton Kutcher and Karlie Kloss, and have expanded their product range into sexual wellness and CBD.
In this episode we cover; the hustle from the early days and the strategies that they used to acquire new customers at scale, how they approach influencer marketing and Gigi’s top piece of advice for women who have a big idea.
LINKS WE MENTION:
Kopari's Website
Kopari's Instagram
Gigi's Instagram
Susan is the founder of a company called EO, which stands for essential oils. They produce body, skin and hair products made from active botanicals that are scented with essential oils. They also have a sister company called Everyone, which is the more accessible line that’s affordable and for everyone.
Susan’s been in business for a very long time, 25 years to be precise. She launched EO as a 4 piece collection to Bloomingdales from her garage in 1995, all while being a a single mum and hustling every single day to pay the bills and keep the lights on, fast forward to today the business still remains independently owned by her alongside her co-founder Brad and pulls in around 50million dollars in revenue each year.
If you’ve been listening to my podcasts you’ll already be familiar with the kinds of topics I touch on; we talk about the origin story, the marketing, the challenges, the money… and all that good stuff is totally jam packed packed into this episode, but what I loved most about my conversation with Susan is the key pearls of wisdom dotted throughout. Like the importance of pursuing the journey and the actual day to day of building a business rather than the pot of money at the end, and the why it’s critical as we move forward in the world to have women in complete control of their lives and being at the forefront of leadership.
This was such an amazing conversation and I’m so excited for every ear that finds this episode. And please do share it with anyone you think will benefit from this story.
LINKS WE MENTION:
EO Products Website
EO Products Instagram
Susan's Instagram
Book: Zen Mind, Beginners Mind
Sahara Lotti is the total badass inventor and founder behind the award winning DIY lash extensions company, Lashify. And when I say that this is a must-listen episode - I truly mean it. It’s real and it’s raw and Sahara shares so much of her journey and the challenges she’s faced along the way; if there’s only one podcast you listen to this week - please make it this one.
We talk about the absolute importance of patents and the ins and outs of how people can screw you over in any industry, how she actually found her manufacturer. (Spoiler alert: it involves karaoke and Celine Dion hits), the controversy that surrounded her brand in the early days that almost ended in a cancel culture moment (not ok) and the effects that had on her life and her mental health and investing $100,000 into a black-owned hair care brand. Plus so many incredible pieces of actual gold. Actual gold!!
These are the learnings of a woman who has a clear mission and isn’t afraid to chase her dreams.
Full disclaimer: the audio quality is questionable, but hey...tech can be a nightmare sometimes and this episode is more than worth it. Your ears need this. Trust me.
LINKS WE MENTION:
Lashify's Website
Lashify's Instagram
Sahara's Instagram
A disruptive bridal tech startup that has more than 4 billion options to customise a wedding dress, for a fraction of the cost of regular gowns. Genius!
In this episode we're talking about the lightbulb moment that lead to Leslie starting the business with her now husband, how her background in product development at companies like Nike and Apple became one of their biggest strengths, key advice for fundraising and the moment that a random TikTok video went viral and generated 800,000 sign ups to their website in month alone.
LINKS WE MENTION:
Anomalie's Website
Anomalie's Instagram
Podcast: Radiolab
Podcast: How I Built This
Book: Option B: Facing Adversity, Building Resilience, and Finding Joy
Tune in to this episode to hear from the founders of Favour chewing gum. This dynamic combo of 3 women across multi generations have come together to create a CBD product that helps ease stress and anxiety — and in the current climate, it's something we need more than ever.
As passionate supporters and users of holistic and natural remedies, the three found CBD to be their saviours. The life-changing results have helped them combat anxiety, bodily pains, insomnia, stress, depression and all the daily disruptions they once had trouble managing. Coming from entrepreneurial backgrounds, the three have partnered together to create an education-first, functional brand powered by higher-bioavailability CBD.
Do yourself a Favour, and listen to learn how they came up with the concept and launched to market.
LINKS TO FAVOUR
Favour's Website
Favour's Instagram
Today I’m joined by serial entrepreneur Christiane Lumieux. She sold her first company to Wayfair in 2013, going onto being their Creative Director and now owns The Inside, a home decor tech company that creates stunning, customised furniture at an affordable price - all for the modern consumer.
Christiane shares her journey of selling her first bootstrapped company, through to launching a VC backed startup and her new book Frictionless - which has just been released - where she’s sharing all of her learnings and lessons along the way, among interviews with the most successful founders from around the world. We also talk about where we should be focusing our marketing efforts right now, and how the global pandemic has shifted our mindsets in business and our personal lives.
LINKS WE MENTION:
The Inside
The Inside's Instagram
Christiane's Instagram
Frictionless: Why The Future of Everything Will Be Fast, Fluid and Made Just For You
Imagine not being able to go to school or work because you don’t have the products you need during your period. Imagine having to use dirty rags instead of tampons or pads and being forced to drop out of school in elementary - all because of your period. For millions of women and girls around the world - this is a reality. Enter Cora.
Cora is a purpose driven fem-care brand that’s on a mission to build a better future for all women, all around the world, founded by Molly Hayward. Molly is one of those sparkly women I felt like I could chat to for hours about her mission over the last decade and what she’s managed to build with Cora. An elevated period brand for the modern woman, with a major social 1 for 1 give back scheme to girls in need.
Since 2016, Cora has donated well over 10 million pads and has helped provide reproductive health education to roughly 15,000 girls in Kenya and India. This is one of the most inspiring women I’ve had the pleasure of interviewing and I hope you love the episode.
LINKS WE MENTION:
Cora's Website
Cora's Instagram
Molly's Instagram
Vitruvi
Female Startup Club is a platform designed for women-in-progress to learn and dominate through an insightful podcast, technical courses and resources. Check out our new course The Ads MBA to master the technical skills needed to launch and scale profitable Facebook and Instagram ads.
In this episode with Kerry Benjamin we’re chatting about her journey to where she is today growing the business from the ground up completely self-funded, what’s working for her now and her top advice for women. This is the story of a woman who went through a major career change in the pursuit of happiness, found her focus and became an expert the second time around.
LINKS WE MENTION:
StackedSkincare's Website
StackedSkincare Instagram
While running a day spa together Courtney Dunlop and Michelle Feldman had a lightbulb moment to launch their own natural wine brand that wouldn’t leave you feeling hungover the next day, or with any blemishes on your skin. Enter Good Clean Wine!
In this episode we cover their move to differentiate themselves on the shelf through branding, and doubling down to make their price point highly attractive to women who want good quality, European natural wine that doesn’t break the bank account.
Gossamer’s a magazine for stylish people who smoke weed, but it's more than just a business trying to turn a profit. They’re a company that’s built on the promise of having a positive social impact on the world, shift perceptions and make a real difference to the people they touch.
We’re talking about the journey in creating this out of the box idea with her co-founder David Weiner, and how they’ve managed to successfully carve out their niche in a highly regulated space, her experience of raising money as a female with blatant sexism at play, and why we need to shift the stigma that surrounds cannabis - especially for people of colour.
One of the gems in this episode is where we go through the economics of creating a print magazine and Verena's thoughts on making money in print - make sure you stick around for it!
LINKS WE MENTION
Gossamer's Website
Gossamer's Instagram
The Ads MBA
From Vogue to Forbes 30 under 30, Great Jones is the modern day cookware brand that everyone’s hot for. Lifelong friends Sierra Tishgart and Maddy Moelis, had the idea over dinner a few years ago and set out to create a luxury cookware company that’s more accessible and affordable for young folk. And these are the kind of pots you want in your kitchen. They’re pastel themed and designed with small New York apartments in mind - they’re so beautiful they can literally live on top of your stove.
And the branding is something you need to see for yourself. I urge you to check out their website and their Instagram, these women know a thing or two about good looking stuff. It’s one of the best.
We’re talking about the benefits of co-founders seeing a CEO coach early on in the journey to maintain a healthy friendship and working relationship, how to ask a mentor to be your mentor and raising capital through like minded high profile female founders.
LINKS WE MENTION
Great Jones website
Great Jones Instagram
Sierra's Instagram
Joining me in this episode is Sarah Mcdevitt, founder of Core. A mental wellness company who have developed a device for meditation that uses grounding vibration patterns, light and clarifying breathing exercises to bring your mind back to focus.
After suffering from anxiety and burnout in her career, Sarah changed direction and took her background in program engineering at Microsoft to set about creating a device to help her mental wellbeing.
We cover her journey from the early stages of prototyping and why there might be more iterations needed than you think, through to the unique challenges women face when fundraising (and the advice she received from another female founder that helped her change tactics to reach success!) and why she thinks it's absolutely critical to share your idea to as many people as possible early on.
LINKS WE MENTION:
Core's website
Core's Instagram
You might have come across this brand in one of your Instagram trawl sessions. It’s pink, it’s sequins, it’s sparkly and, I liken it to what happens inside my brain most days. I’m talking about the cult favourite brand called Dyspnea founded by two cute women, Jameen and Rachel.
We get real talking about the good moments and when things can be quite low, what happens when someone hacks your Instagram, how expensive fashion week really is to participate in and how sometimes it’s about going with the flow, starting small and scaling really slow instead of really fast.
LINKS WE MENTION:
Dyspnea's website
Dyspnea's Instagram
Jameen's Instagram
In today's episode I'm joined by Helen Reavey. Helen’s a woman that knows a thing or two about hair, and something we often don't think about - our scalp. After spending her career working on fashion week's around the world and editorial shoots with mega brands like Fendi, she started to see the negative effects of heat and products on our head, and set out to create a modern hair care business designed to keep your scalp and hair healthy.
We’re chatting about her journey and how she’s gone about creating a product that didn't exist in the market, the power of a striking brand, what challenges come along with committing to a 100% sustainable brand and the argument for Amazon vs Netaporter.
LINKS WE MENTION:
Act+Acre's website
Act+Acre's Instagram
On today’s show I’m joined by Alyssa Atkins, the founder of a fertility startup called Lilia.
Lilia is your egg fertility concierge; a company that helps women to understand their options when it comes to children and fertility by helping you create a personal fertility profile, matching you up to the right doctor and doing all the research for you when it comes to egg freezing and insurance. We’re chatting about personal experiences that shape the way you move forward in the world, and what it was like to successfully go through the Y Combinator program - the world’s most sought after accelerator, how to lean into our energy cycles and the most important piece of advice she lives by: "spend money on what will grow the business, and nothing on the things that won't."
LINKS WE MENTION:
Lilia's website
Alyssa's Instagram
Alyssa's Twitter
Book: Ray Dalio, Principles
Book: David Goggins, Can't Hurt Me
Joining me today on Female Startup Club is Trinity Mouzon Wofford, the founder of superfood wellness company, Golde. They produce approachable, effective wellness essentials for inner and outer radiance that are powered by single origin turmeric.
Trinity’s a young powerhouse with a great story to share, she was the youngest black founder to have a brand stocked in Sephora at just 23 years old, and was named Forbes 30 under 30 this year. We speak a lot about her journey in building this brand as a black woman, why the Black Lives Matter movement has x10 her business, her learnings from along the way and some great insights into the world of wholesale.
LINKS WE MENTION:
Golde's Website: https://golde.co/
Golde's Instagram
Trinity's Instagram
Did you know that female-founded companies make up 6.8% of funded startups and receive less than 3% of global venture capital funding?? Let that sink in for a second.
Joining me today on the show is Tanya Rolfe and Gail Wong from Her Capital. A venture capital firm for women. Her Capital focuses on the strength, drive and potential of female entrepreneurs across Southeast Asia and invests from pre seed stage through to series B. Both women have a track record of building incredible startups and have worked with hundreds of visionary female-led businesses.
Listen to this episode if you want to learn about the world of VC, what place women have in it and what needs to change.
LINKS WE MENTION:
Her Capital website
Lauren Armes is an entrepreneur, speaker and the UK’s leading business coach for entrepreneurs and experts in the wellness industry. She founded Well To Do Global in 2014 as a personal project and had no clue she would grow it exponentially into a globally recognised - and profitable - platform.
We’re digging into how she built the business through multiple revenue streams and how she cuts through in a saturated market.
Stay tuned into the end of the episode for Lauren’s 6 quick questions!
LINKS WE MENTION:
Well To Global's website
Lauren's Instagram
Lauren (Silvers) Warwick and Lisa Maree are the founders behind the on-demand beauty startup, Glamazon, that launched from Lauren’s bedroom floor more than 7 years ago. Together they built Australia’s first and leading tech platform that provides real-time bookings for freelance hair and makeup artists, and connects them to clients through an app.
From a merger in 2016 to raising capital, a successful appearance on Shark Tank, plenty of ups and downs, and their recent exit in January - this is the story of what a startup is really like.
And remember to keep listening to the 6 quick questions at the very end where Lauren shares how she wins the day and where she hangs out to get smarter.
LINKS WE MENTION:
Lauren's Instagram
Urban Company's website: https://www.urbancompany.com/sydney
Urban Company's Beauty Instagram
Urban Company's Instagram
Blinkest App
Today I’m joined by Keira Rumble, founder and CEO of Krumbled Foods - the home of Beauty Bites, Australia’s first and only collagen bars. They’re tiny sweet treats that are packed with goodness to illuminate your skin, help with anti ageing and make you glow from the inside out.
During our talk, Keira shares her experiences in building a brand of this size and what went wrong when she first started out, how she launched nationwide in Australia into Priceline and Coles, what it's like to trademark a brand, getting into Sephora’s accelerator program and her advice to women who are just starting out.
LINKS WE MENTION:
Krumbled Foods website: https://krumbledfoods.com/
Krumbled Foods Instagram
Keira's Instagram
Sephora's Seed Accelerator Program
Imagine having an idea so big that it changes the way we live and betters the world… Meet Blueland, a company that’s disrupting what’s under your kitchen sink and the way you clean your house.
Sarah Paiji Yoo went from Harvard Business School to investment banking, launching multiple startups to Blueland. A purpose driven company that’s reimagining cleaning products and the way we consume plastic. Sarah’s mission is to eliminate single use plastic and become a company that lives in every household.
We talk about her journey and how this idea came about (spoiler alert: there were multiple ideas before this one), the process of bringing something into the world that literally didn’t exist and the moment that Kim Kardashian tweeted about the company 3(!) times after seeing it on Sharktank.
LINKS WE MENTION:
Blueland's website
Blueland's Instagram
Sarah's Instagram
Running a business can be really isolating, and when Sapphire Bates when through that sense of loneliness herself while running her first business she decided to do something about it and start The Coven. It’s an online community for female founders and freelancers, where you subscribe to a monthly plan that suits your budget and gets you access to workshops, events, online resources and a highly engaged support network so you don’t have to do it alone. Right now she has around 1000 paying members and another 2500 on a waiting list to join. She’s also just launched an amazing course on how to start and grow a membership driven platform and it’s full of the good stuff.
We chat about what it’s been like to build her business from the ground up and the importance of community, taking learnings from her previous business to create her membership based venture and the ins and outs of running a successful platform.
LINKS WE MENTION:
The Coven's website: https://thecovengirlgang.com/
The Coven's Instagram
Sapphire Bates Instagram
Omg I never knew how fab soap bars could be. Kassi Emadi started her conscious brand a few short years ago with the vision to bring sparkle back into a tired industry, through a millennial focused brand. She moved back in with her parents and grew her UK made brand out of the garage, and it’s nuts how quickly she grew it and found her tribe. Nuddy is stocked in retailers around the globe like Urban Outfitters, Anthropologie, Pretty Little Thing and Boohoo, and it’s all managed by Kassi herself.
The best part is where she tells us about a very special project she launched as we went into lockdown, spoiler alert: she’s given away more than 15,000 soap bars for people in need during the current pandemic. I love this episode SO much - if you could have seen my face and all the silent LOLs I was having you would be in a FIT.
We cover every step of the way to launch a purpose driven brand, what to do when things go wrong, prioritising stellar customer service, the most important revenue driver and why it's important to leverage your network: sliding into DMs is def a thing.
If you know someone who has an idea and wants to launch a brand, please share this with them.
LINKS WE MENTION:
Nuddy's website: https://nuddy.co.uk/
Nuddy's Instagram
Kassi's Instagram
How I Built This podcast
A conversation about footwear with Lisa Seskin, the founder of Australian label LMS. If you’ve ever wondered what the process is to manufacture and produce a footwear label from scratch - this is an episode for you. We’re going over the challenges Lisa faces in building this business and the big wins she’s had - like being worn by mega celebs Bella Hadid and Emma Roberts - and exactly how she did it. We chat about the pros and cons of wholesale, what she thinks about retail stores and the benefits of being a true DTC brand.
LINKS WE MENTION
LMS Shoes
Lisa's Instagram
LMS Instagram
Today I’m chatting to Eva Goicochea, the founder of a sexual wellbeing company called Maude. A brand that's championing the path for modern intimacy, sexual health and education. Eva started the brand back in 2015 and has pioneered the path forward for changes in how we see and speak about our intimacy, mental health and sexual wellbeing.
We managed to squeeze this episode in after a few tech issues - which is the story of my life right now - and an important meeting that Eva had coming up, so it’s quick but it’s got everything you need to know about building a brand in an industry that’s typically regarded as taboo - and shouldn’t be - and the challenges that come with it.
And while I have you here I just want to give a huge thanks to everyone that has taken the time to leave a review, it really helps others ears find us and have a listen. If you’re loving these episodes as much as I am, please head to the app and leave us a review!
This is Eva for Female Startup Club.
Imagine being able to add new pieces to your wardrobe every month, and then give it back once you’re over it. Today’s episode is about a startup company that does just that, Onloan is a fashion rental subscription that sends you new pieces of your choice every month, from the cult brands we’re all obsessed with on Instagram. The 2 female founders are on a shared mission to reduce waste, curate brilliant independent designers and reignite a love of clothes without the guilt. After getting featured on the today show early on in the journey the company took off to quickly became one of the UK’s leading fashion rental services, whilst fulfilling on it’s mission to do good and create positive change in consumer shopping behaviour in an attempt to impact the fast fashion crisis that’s clogging up our landfill. This is Tamsin Chislett for Female Startup Club.
LINKS WE MENTION:
Onloan: https://onloan.co/
Onloan's Instagram
Femm Street: https://www.femstreet.com/
First Round Capital Blog: https://firstround.com/review/
Seed Legals
Today I’m chatting to Nia Davies about her self funded CBD wellness startup called Yugenial. This was such a fascinating episode and I was learning a lot about an industry I know little about. We’re covering the challenges Nia faces in building a business that fits into what the government calls a ‘high risk’ space, how she works around the fact that normal marketing channels aren’t accessible for her and why we need more consumer education and regulations to evolve.
LINKS:
Yugenial's Instagram
Nia's Instagram
Yugenial: https://yugenial.com/
Hey guys! Welcome back to Female Startup Club. If you’ve been following along on my Instagram you’ll know how excited I was to be recording this next episode with Sarah Lee and Christine Chang, the founders of Glow Recipe.
You’ve probably seen this brand on social media — their Instagram has more than 725,000 followers at the time of recording — or maybe you’ve heard about their most loved Watermelon Sleep Mask which sold out 7 times consecutively and amassed 5000 person waiting lists at the time of launch…
In today’s episode I got to chat to Sarah and Christine about the wild ride they’ve been on over the last few years and what it’s been like to build a brand at this scale. It’s packed with the good stuff and loads of advice for other entrepreneurs and I’m just so chuffed that this interview came about.
We ended up having a few tech issues so bear with us while we have a giggle throughout the ep, and in the end we ran out of time to do the 6 quick questions! But it’ll be back to business as usual for the next one so don’t worry.
TOPICS WE COVER:
- The origin story of Glow Recipe
- Bootstrapping the business through self funded startup capital
- Pivoting from a DTC ecommerce k-beauty curation website to a product line of their own
- Bringing k-beauty to the American consumer and introducing a new product to a new market
- The Shark Tank experience
- “One step at a time approach. You need to be patient and resilient and stay focused on what matters for your business.”
- Navigating the relationship of being close friends and co-founders and the key to success
- Launching in partnership with Sephora and advice for other brands wanting to follow suit
- Lessons from working in a huge global corporate company; L'Oréal
- The realisation moments that led to the first product; Watermelon Sleep Mask
- The importance of packaging and focusing on the experience of a product; how it feels in your hand, what it looks like, how it makes you feel, what it looks like on your shelfie
- The Influencer launch strategy they used
- The ONE key moment that really moved the needle and sold out the entire site
- How the brand keeps the community engaged and evolving, in particular through social media and surprise and delight pop-ups
- Why it’s important to listen to your community and implement the feedback you receive
- What’s working in marketing at the moment
- Advice for women wanting to launch a brand
LINKS:
Glow Recipe: https://www.glowrecipe.com/
Glow Recipe's Instagram
Sarah Lee's Instagram
Christine Chang's Instagram
Welcome back to another episode of Female Startup Club. The flavour of the hour today is a nifty brand called True Gum that produces all natural, plastic free chewing gum out of Denmark. And yes I know exactly what you're thinking... And it is true. Chewing Gum has plastic in it and how gross is that. But the funny thing about this brand is that I actually spotted them in my favourite cafe in Geneva and bought a pack, loved it, searched it on IG and became an instant fangirl. They've got such a beautiful and educational Instagram which is where I learnt that chewing gum has plastic in it and after I googled the brand I was happy to see there's a female founder in the mix, and alas that's my intro to the brand. I got in touch on Instagram and the rest is history.
To put things into perspective, True Gum is now stocked in thousands of supermarkets around Europe and the world, and is producing up to 500 kilos of chewing gum each day in their own factory.
TOPICS COVERED:
- Zabrina’s life before working on True Gum
- The True Gum origin story
- How they reached their first customers
- Investing and partnering with another Startup to grow your product
- The struggles of switching from kitchen production to a factory manufacturer
- The importance of having the right packaging
- How to sell your product in a large retail store, merchandising and POS
- Reaching online customers
- How having the right investors can help your product development
- Educating customers on the right choices for being sustainable and making the way in big supermarkets
- True Gum: Focusing on being plastic-free
- How Covid-19 has impacted the product
- Plastic waste and how it affects our environment
- The True Gum marketing strategy: Being organic and plastic free
- Zabrina’s advice on women who want to kick off a sustainable startup
- Zabrina on winning the day and dealing with failure
LINKS WE MENTION:
True Gum
True Gum's Instagram
Zabrina’s email: zabrina@truegum.com
Do you love puzzles? Do you love puzzles but not so much love the boring stock images we often see used on puzzles? In today’s episode I’m talking to Jiggy, a startup company that makes stunning puzzles in partnership with female artists, that you can then glue and hang up on the wall should you so desire!
Kaylin started the brand after her own journey of a late night love of puzzling and soon decided she wanted to bring some sparkle to this space and do things differently. This brand is so cool and it’s an episode packed with value for your ears.
THINGS WE TALK ABOUT:
- Why you don’t need to reinvent the wheel but you can reinvent the packaging
- Finding inspiration in the things you love and working to reinvent and bring to market
- How to fund your startup when you quit your day job
- Navigating the manufacturing process with no prior knowledge and the power of reaching out to friends of friends
- Shout about your idea to everyone who will listen rather than keep it a secret: crowdsource advice, get feedback and advance the idea
- Bootstrapping vs raising money
- Sometimes you don’t need a fancy website
- Is your brand worthy of word-of-mouth marketing
- Launch strategy + puzzle parties (OMG SO FUN!)
- Partnerships
- The impact of the current global pandemic on business
- Expanding the business through trade shows and wholesale
- Advice for other women wanting to launch a biz
LINKS WE MENTION:
JIGGY’S Instagram
Kaylin’s Instagram
The Skimm
Lean Luxe
&Walsh by Jessica Walsh
Today’s episode is with Phoebe Greenacre, the co-founder of a women’s activewear brand, Silou London. When Phoebe and her business partner Tatiana weren’t able to find premium, sustainable activewear that they wanted to wear day in and day out, they knew they’d spotted a gap in the market and went for it.
And what’s really special about this episode is actually how the brand has been able to thrive during the pandemic, and let their true DNA shine through. A brand that’s always put their community first, now more than ever have been able to innovate and bring people together from all over the world through live yoga classes, guided meditations and a calendar full of heart warming activities on a daily basis for the women in their network.
WE COVER VALUABLE TOPICS LIKE:
- How to find a business partner and how to work out the who-does-what stuff
- Understanding what’s really involved when you want to launch a brand and the reality of how long it can take to launch
- The struggles of being a smaller brand up against bigger brands
- How to grow an email database through;
Giveaways and collabs with other brands,
Collecting data through pop ups and events,
Collecting data during archive sales - “An email subscriber is more valuable than a Instagram follower.”
- Pop Ups and Partnerships on a consignment basis
- Finding the right opportunities that fit the brand
- What does it mean to be a sustainable activewear brand and how to deliver on that promise throughout the manufacturing and packaging process
- Making a 100% recyclable collection and developing your own fabric from scratch
- Rethinking your strategy during the current global climate and asking the question: are brick and mortar retailers what we should be focused on and should brands be entirely focused on DTC.
- The importance of finding opportunities to pivot, adapt or innovate during this time that can deepen your connection with your community in a real way; creating a wellness calendar packed with live events and activities online like meditation, yoga, advice and barre. And advancing that to include self care, cooking,
- On creating content and tone of voice: “Go back and make it more human.” Ensure you’re helping and supporting the community through the power of language.
- How to support your team while #WFH and moving to remote working.
- Is a business plan needed in the beginning?
- The pros and cons to stocking your brand with bigger retailers.
- The advice you need before bringing a new brand into the world.
LINKS WE MENTION:
https://siloulondon.com/
Silou’s Instagram
Phoebe’s personal Instagram
Welcome to episode 8 with Amy Rushworth. This is the first episode of @femalestartupclub that I’ve recorded from the comfort of my bedroom floor, and I’m pretty sure that's what you’d call seriously adapting to quarantine life.
Today I’m chatting to Amy Rushworth, she’s a confidence coach, speaker and host of her namesake podcast The Amy Rushworth Show — and it’s an episode full of the feel good stuff we need now more than ever. Especially in moments of stress and anxiety during this time, she’s someone to tune into and soak up her happy vibrations. I definitely am.
Amy’s a gorgeous friend of mine who’s been building her empire over the last few years here in London. She radiates warmth and love, and when you’re with her you truly feel seen and heard. From a party girl working in fashion, making little money and hitting rock bottom in life - to becoming one of the UK’s leading confidence coaches and building the business of her dreams guiding women to transform their lives, earning more money than ever before and being truly fulfilled has filled my cup to watch on from the sidelines. I was super excited to talk to her and ask her all of the questions! Join us as we discuss how to build a business as a life coach (and make serious money doing it!), the importance of continuous learning and self development to achieve your goals and how to manifest your goals using mindset and action to get to where you want to be in life.
TOPICS WE COVER:
- The journey of becoming a life coach
- The importance of continuous learning and self development to achieve your goals
- How to Manifest your goals, and using Mindset & Action to get to where you want to be in life
- Imposter syndrome and how to deal with it
- The power of language and the techniques to create possibilities and put it into action
- How to expand a coaching biz to introduce multiple revenue streams
- How to expand your business to introduce multiple revenue streams
- Online education including Marie Forleo’s B School
- “Money Mindset”
- Learning to disconnect from the criticism that can come with being someone public facing
- Building a business with a remote team of flexible workers rather than full time employees
- Scaling up with freelancers
- Manifesting: what is it and how you can start doing it consciously today
- How social conditioning from childhood years take us out of abundance and into a scarcity mindset
- The evil in Self Limiting Beliefs and your inner critic
- Practising daily gratitude during the pandemic and a simple exercise to start immediately
- Make Your Magic Academy: an 8 week course to radically transform your life starting on April 27th
- Using where you are in your menstrual cycle to propel you forward
LINKS WE MENTION:Amy's website
Make Your Magic Academy
Amy's Instagram
Welcome to episode 7 of Female Startup Club with Renee Mets. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.
Today I’m chatting with Renee Mets, one of the co founders behind a new brand called Ritology that’s pioneering the way for sustainable personal care for women. Join us as we discuss her startup story and their wildly successful refer-a-friend campaign launch which garnered 1100 people signing up in less than a week. The process of getting into the world’s most sought after seed accelerator program Y-Combinator and the importance of building a company backed by purpose.
TOPICS WE COVER:
- The manufacturing process and working with China
- The startup journey and how to launch a product from scratch
- How to apply for Y-Combinator and the process all the way through to final interviews
- Working in harmony with your business partner and what it’s like working from different countries
- Where Renee hangs out to get smarter
- Building a business backed by purpose and working on something that helps the planet
- Celebrating the small stuff
LINKS WE MENTIONED:
Wim Hoff - The 'Iceman’
Renee’s Instagram
Ritology’s Instagram
Y Combinator’s Free 8 Week Startup School
Welcome to episode 6 of Female Startup Club with entrepreneur Gretta Rose van Riel. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.
Today I’m chatting with friend and eCommerce master Gretta Rose van Riel, the award-winning entrepreneur behind SkinnyMe Tea, Drop Bottle and The 5th, and one of the few members of the million-dollars-in-a-day club. Gretta appeared on the 2018 Forbes’ 30-under-30 list and like any fruitful business innovator, is continuing to create with emerging brands such as Hey Influencers, Tomorrow, as well as online eCommerce courses with Foundr and Shopify to name a few. Join us as we discuss Gretta’s humble beginnings, innovative eCommerce strategies, and learn how to start up your startup today!
TOPICS WE COVER:
- Proven tactics to grow your Instagram account
- The SkinnyMe Tea origin story
- How Instagram has grown over the years and how the algorithm has evolved
- Working with investors to grow your brand
- Focusing on your idea first and foremost, if you don’t have an idea that you love, it’s hard to really grow
- The struggles associated with building too much hype that you’re not prepared for
- Changing the way you frame your communication with your audience, to take a potentially negative experience, into a positive user experience
- The power of scarcity in eCommerce and how that helped shape “The 5th”
- Gretta’s three ”I’s” in business: Instagram, Influencers and Incentives
- Gretta also breaks down her three “C’s”:
- Content - find your top-performing content and post more of it
- Collaboration - leveraging people’s pre-existing audiences
- Consistency - posting regularly across the platform to engage your audience and provide those touchpoints that they need to build a relationship with you
- The three R’s formula for solid influencer marketing: Reach, Relevancy and Relationships.
- Mistakes that brands make over and over again
- What is a Facebook ads takeover
- Making your user experience as frictionless as possible
LINKS WE MENTIONED:
- Davey Fogarty - Calming Blankets - Entrepreneur to Watch
- Platforms Gleam and Vyper to create incentivised giveaways
- Gretta’s Instagram
- Doone’s Instagram
- Female Startup Club’s Instagram
Welcome to episode 5 of Female Startup Club with entrepreneur Sammy Leo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears, inbox and social media from the world’s most successful female founders, entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to get what you want out of your career.
Today I’m chatting with ecommerce queen and social media influencer Sammy Leo, the female founder behind Breeze Balm. This is the story of a secret 70-year-old family recipe developed by her grandfather in the 1950’s that’s now used by women all over the world. Sammy has built a highly engaged social media following on YouTube and Instagram and used this community as leverage to launch her company 3 year ago, selling out of her first 1000 units in just 3 minutes. Since then her business has been growing exponentially, join us as we discuss how she launched and scaled her brand.
TOPICS WE COVER:
- The origin story of Breeze Balm
- How Sammy got started with creating and producing a product (branding, naming the product, initial capital)
- Her daily rituals including breath work
- Learning through YouTube
- How do deal with failure and what she learnt when an $8000 investment on an influencer deal produced zero results
- How to approach risk
- Organic influencer marketing vs paid influencer marketing
- How to work with influencers
- The psychology behind shipping: whether it should be free or not
- Using instinct to drive your business in the beginning
- The law of attraction in business
- How a rebrand can breathe new life into your business and re-engage your audience
- How to find a manufacturer and the struggles a small business can face
- Proving your concept/business before heavily investing all your cash into it
- What to spend $$$ on (and what not to)
- Influencer marketing around the launch
- How Breeze Balm ended up in the hands of Selena Gomez
LINKS WE MENTIONED:
- Sammy’s Instagram
- Breeze Balm
- Female Startup Club’s Instagram
- Doone’s Instagram
- The Kerwin Rae podcast
- The founder of Glow Recipe, Sarah
Welcome to episode 4 of Female Startup Club with Fashion Designer Innika Choo. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears / straight to your inbox and straight to your social media from the world’s most successful female founders entrepreneurs, and women in biz. I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to getting what you want out of your career.
This next episode of Female Startup Club is recorded with a dear friend of mine, Innika Choo. She’s the founder and creator of her namesake brand Innika Choo; beautiful, luxurious handmade and embroidered smock dresses. We talk through what it’s like to turn a passion into a business without having any qualifications or experience in your industry, the power of building communities and how she got her brand stocked around the world in major retailers like Net-a-Porter and Selfridges. And at the end of the episode I’ve added in the 6 Q’s that we filmed for IGTV, so stick with it!
Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox.
The 6 Q’s we’re asking women all over the world:
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What’s your why?
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What was the thing that made your biz pop?
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How do you win the day?
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Where do you hang out to get smarter?
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When faced with failure how did you deal with it and what did you learn?
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If you only had $1000 left in your biz bank account, where would you spend it?
You can check out her biz here: https://innikachoo.com/ and find her on Instagram @innikachoo & @innika.
AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.
https://innikachoo.com/
https://www.instagram.com/innikachoo/|
https://www.instagram.com/innika/
Welcome to a mini episode of Female Startup Club. In these mini eps I ask successful female founders 6 easy questions and today I’m chatting to Erika Geraerts. She’s one of the original founders of the wildly successful business Frank Body, a 20 million dollar business that’s become a household name in Australia and around the world, to launching a new startup that’s setting out to revolutionise the beauty industry and bring a whole new meaning to makeup for Gen Z’s.
If you’re new here and you haven’t seen any of my other vids yet, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand @thisiskincs and I started this little corner of the internet to connect with the female founders and women in biz that I’m inspired by on the reg. And all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your 👂 and straight to your inbox from the world’s most successful female founders, entrepreneurs, and women in biz!
Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox.
The 6 Q’s we’re asking women all over the world:
- What’s your why?
- What was the thing that made your biz pop?
- How do you win the day?
- Where do you hang out to get smarter?
- When faced with failure how did you deal with it and what did you learn?
- If you only had $1000 left in your biz bank account, where would you spend it?
You can check out her biz here: www.itsallfluff.com and find the biz on Instagram @itsall.fluff.
AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.
https://www.instagram.com/itsall.fluff/
http://instagram.com/erikageraerts
https://www.instagram.com/dooneroisin/
Welcome back to episode 2 of Female Startup Club, this one’s a quickie. My name is Doone and if you’re new here, let me bring you up to speed. I’m a year and a half into my own entrepreneurial journey with my sparkly jewellery brand called Kincs and I started this little corner of the internet to connect with all the badass female founders that I’m inspired by on the reg - and all you really need to know is that by subscribing to all the cool stuff we’re putting out there, you’ll have knowledge, tips, tactics and strategies delivered straight to your ears / straight to your inbox and straight to your social media from the world’s most successful female founders entrepreneurs, and women in biz! I’ve created this space for women-in-progress (like myself!) to learn more, get inspired and take action to getting what you want out of your career.
This next mini ep that you’re about to hear is actually out of the regular 6 Q’s format that I’ve been harping on about since Female Startup Club launched. Elyse Daniels is a well seasoned founder, she’s 10 years into her business creating customised jackets for dance wear for groups of more than 25 people and she’s had a bunch of crazy success - my most favourite being that JUSTIN BIEBER wore one of her customised jackets… I KNOW. Let that sink in for a second.
Anyway, she’s currently going through the sale of her biz at the moment and when we caught up before filming this ep she was telling me about what it was like on the journey of finding a business partner, and how her friends likened it to single life and the big bad scary world of dating. Soo I’m just jumping in her to remind you that throughout the ep she’s talking about finding her business partner and how it’s pretty same same to finding a lover partner: it’s not a recap not of her actual dating life - LOL.
Make sure you’ve subscribed to the FemaleStartupClub.com newsletter to have her 6 Q’s delivered straight to your inbox.
The 6 Q’s we’re asking women all over the world:
- What’s your why?
- What was the thing that made your biz pop?
- How do you win the day?
- Where do you hang out to get smarter?
- When faced with failure how did you deal with it and what did you learn?
- If you only had $1000 left in your biz bank account, where would you spend it?
You can check out her biz here: https://www.exoduswear.com.au/ and find her on Instagram @elysedaniels.
AND you can find me (Doone) on Instagram @dooneroisin with the real life interview videos with female founders and a lot more questions I’ve been asking at @femalestartupclub. If you get something out of this episode please subscribe and share on social media so other women-in-progress can access the knowledge as well.
Welcome to my first ep of Female Startup Club where I chat to a very talented (read: boss) woman I’m lucky to be able to call a friend, Gen George. Gen’s successfully exited two businesses in the last 8 years, she runs a Facebook community called LMBDW for women in business that’s grown to more than 120k women worldwide AND she’s working on a third brand that’s disrupting the men’s skincare space (HOLY SMOKES... I know, right.) listen to this episode to see the 6 Q’s I asked Gen and hear more about her story.
It’s a good one. And incase you didn’t catch the intro vid, I started Female Startup Club to learn more from successful female entrepreneurs and women in business and share that knowledge with other women-in-progress (like myself!).
If that’s you, subscribe to my weekly newsletter that’s launching soon at femalestartupclub.com so you don’t miss any of the 6 Q’s I’ve got coming up! We’re living in a world where women truly want to help other women, and I can’t wait to share all of this (AND MORE) with you.
Also... if you have any requests from who you want to hear from, you can send them through to the suggestion box (aka my DM’s). You can keep in the loop with @femalestartupclub and find @georgegen here 💚