End of Three Fitness betterhumanology: Recent Episodes

Jerred Moon

End of Three Fitness has one purpose: Make you a better human. Our study and application of doing so is called: BETTERHUMANOLOGY. We help Garage Gym Athletes, the "other" guy and gal, and humans around the world get better. Bringing you weekly episodes with fitness challenges, mental toughness challenges, book recommendations and topics all aimed at making you a better human being. Take the red pill, stay in Wonderland, and we show you how deep the rabbit hole goes.

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In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan.

We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid.

Here’s what I cover:

The mindset shift of valuing your time at zero (at first)
3 unscalable activities I did to build early traction
How free work, SEO, and strategic relationship-building compound

🛠️ 3 Unscalable Activities That Scale Your Business:

1. Work for Free (Strategically): Provide high-value services or content in exchange for testimonials or exposure. Early blog writing, free coaching for testimonials—always with a strategic purpose.
1. Learn SEO: Don’t ignore search engine optimization. It compounds, it persists, and even AI tools (like ChatGPT) now reference search-indexed content. Your website and YouTube videos are your digital assets.
1. Harvest Social Engagement: If someone likes your content—thank them. Build relationships. Don’t pitch right away. Just show up, be human, and offer value. Over time, it pays off massively.

⏱️ Chapters:

00:00 Why “Do Things That Don’t Scale” Still Works
01:50 Strategic Free Work That Led to Real Momentum
05:10 Why SEO Still Matters—And Why It’s the Future
08:45 The Power of YouTube, Website, and Search-Optimized Content
10:40 Social Harvesting: Build Community Before Selling
13:25 Playing the Long Game as a Beginner Entrepreneur

If you're overwhelmed by scale advice but just starting out, take heart. You’re in the season of sowing—not harvesting. And the way you plant matters more than you think.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter

#earlyentrepreneurship #startups #founderjourney #scalingtips #tryharder #betterhumanbusiness

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In this episode, I break down how to build a world for your brand—something far more powerful than logos or hex colors. If only one company can be the cheapest, the rest need strong branding. And branding is about the gut feeling people have about your business. You shape that feeling by building a consistent, immersive world your customers want to be part of.

Here’s what I cover:

The 6 elements you need to create a branded world people believe in
Why Garage Gym Athlete succeeded through identity, language, and mission
How to define your hero and enemy (and why both matter)
The power of rituals, jargon, beliefs, and mission in community building

🌍 The 6 Steps to Build a Brand World:

Name the Hero: Don’t just say your customer is the hero—give them an identity (e.g., “Athletes,” “Builders”)
Define Your Role: Are you the coach, guide, mentor? What do you represent in their journey?
Use Jargon Intentionally: Sprinkle in unique terms and language that bond your community together (e.g., “Depth Sequence,” “Meet Yourself Saturday”)
Define the Enemy: Whether it’s toxic culture, comfort, or mindless consumption—your brand needs something to stand against
Clarify Beliefs: What principles are central to your movement? What must your community believe to thrive?
Set the Mission: Where are you all going together? Make it compelling, authentic, and bigger than just money

⏱️ Chapters:

00:00 Why Most Brands Rely on Branding (Not Pricing)
01:45 What Made Garage Gym Athlete a Lasting Community
03:30 Step 1: Naming the Hero and Giving Them Identity
05:00 Step 2: Who Are You—Mentor, Coach, or Guide?
06:00 Step 3: Creating Jargon That Binds
08:45 Step 4: Choosing and Naming the Enemy
11:45 Step 5: Declaring Your Core Beliefs
13:40 Step 6: Making the Mission Clear and Inspiring
15:30 Recap: Why This Is More Than Just Marketing

Branding is not about being trendy. It’s about being timeless—building a world where your audience feels like they belong. That’s what people want now more than ever.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter

#branding #marketingstrategy #communitybuilding #betterbiz #betterhumanbusiness

Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else.

This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version.

Here’s what I cover:

Why mindset is the 80% that most people skip
The surprising origin of the self-development movement (hint: Great Depression)
The best historical resources for building belief, not hype
How improvement eventually becomes “boring”—and why that’s a good sign
The 5 practices I use to stay sharp without burning out

Core Concepts:

Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth
Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding improvement
The Quiet Path: Growth isn’t loud—it’s structured repetition done privately
Pursue Mastery, Not Dopamine: Why depth beats novelty in long-term fulfillment
Teach to Learn Deeper: Passing knowledge sharpens your own thinking

This isn’t about motivation. It’s about doing the slow work. Every day. Forever.

Try harder. Then try in silence.

Timestamps:

00:00 A message for my kids (and you) 00:30 How I stumbled into self-development 01:00 What self-improvement really means 02:00 Why mindset is 80–90% of the game 03:00 The Great Depression and the birth of self-help 03:45 Dale Carnegie and Napoleon Hill's lasting impact 04:30 Belief as the true force behind success 05:00 The power of positive thinking (literally) 06:00 Jim Rohn, Zig Ziglar, Tony Robbins — who actually matters 07:00 Stephen Covey and the 7 Habits revolution 08:00 Why personal development exploded post-1990s 08:30 Self-improvement gets boring… and that’s good 09:00 The 5 disciplines that keep you growing 10:00 Move: physical momentum creates mental momentum 10:45 Practice: pursuing mastery in a single domain 11:30 Create: why you need to output, not just consume 12:00 Teach: the highest form of understanding 13:00 Final advice: don’t get stuck on mindset—build habits that last

Podcast listeners! Dowload the calcualtor referenced in this episode here: https://better.biz/systems/email-calculator Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint.

Here’s what I cover:

Why business growth is math, not a popularity contest
How top “organic” creators are secretly spending big
The hybrid traffic strategy I recommend (and use)
Real numbers from my brands — from $1 leads to $1,500 LTVs
The exact formulas for calculating lead value, LTV, and acquisition cost
When it’s OK to “lose” money in the short term
How to use the free calculator to model your own business scaling path

Core Frameworks:

Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value
Business Math for Scaling: Understand how much you can and should spend to acquire a customer
50% LTV Rule: A pragmatic threshold for profitable paid traffic
Email Conversion Back-Math: Reverse-engineering lead value from email performance
Cost Tolerance Matrix: When to prioritize fast scaling vs high margins

If you’re serious about growing your business—not your follower count—this is how you start making calculated moves. Business isn’t about going viral, it’s about making math-based decisions that scale.

Try hard. Then try harder.

Timestamps:

00:00 Business is math, not a popularity contest 01:00 Organic content vs paid traffic: the hidden cost of "free" 02:15 Why a hybrid traffic strategy is the future 03:00 How much can you actually pay for a lead? 04:00 Real ad performance numbers from my brands 05:30 Breaking down the lead → trial → paid funnel 07:00 How lifetime value (LTV) changes everything 09:00 Why most business owners quit too early 10:00 Back-of-napkin LTV calculation 11:00 How much you should spend to acquire a customer 12:00 Lead value math based on email conversion rates 13:00 The mindset shift most entrepreneurs need 14:00 Why I’ve never turned off paid ads 15:00 Final takeaway: scaling is math, not magic

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In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term.

Here’s what I cover:

Why “working less” isn’t the real goal for entrepreneurs
What to focus on when you reach the point of not needing to work as much
The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content
How to layer leverage sequentially to create true freedom and progress

🧠 Core Concepts:

Labor leverage is the hardest—develop your leadership and team
Capital leverage comes after labor leverage and creates financial stability
Content (media) leverage plants seeds for long-term brand and marketing power
Leverage isn’t about working less—it’s about choosing what to work on
If you ever feel stuck, go back to building leverage

When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business.

⏱️ Chapters:

00:00 Why “Work Less, Earn More” Is a Dumb Goal
02:10 What to Focus On Instead—Leverage
04:00 Labor Leverage—The Hardest and Most Important
07:30 Capital Leverage—How to Use Money as a Tool
10:15 Content Leverage—Planting Seeds for the Future
14:00 How to Layer These 3 Types of Leverage in Sequence
16:30 The Real Goal: Choose What You Work On and Why
18:00 Final Thoughts—Build Leverage and Chase Hard

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter

#leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness

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In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers.

After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics.

Here’s what I cover:

The difference between followers and builders—and why you want to serve builders
The 4 rules for creating content that resonates with builders
The 8-step system to build a successful, profitable newsletter

🧠 Core Concepts:

Followers want dopamine and entertainment—builders want depth and mastery
Serve builders by creating deep, actionable content
Reply to your audience and build real relationships
Use social media as a gateway to your newsletter—your owned audience
Run ads to your free thing, send weekly emails, and monetize wisely
Prune your list regularly—keep only engaged, committed builders

Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters.

⏱️ Chapters:

00:00 Stop chasing followers: What to do instead
01:00 Case studies: Low-follower, high-revenue businesses
01:30 Followers vs. Builders: Key differences
03:10 Rule #1: Builders are not mindless
04:00 Rule #2: Builders are not fans—they want to learn
04:30 Rule #3: Builders want depth, not dopamine
05:30 Rule #4: Interact—don’t act famous
06:30 Step 1: Set up your email tech
07:00 Step 2: Create your free value-driven lead magnet
08:00 Step 3: Build your 5-email depth sequence
09:00 Step 4: Social media strategy—drive to newsletter
10:00 Step 5: Run simple retargeting ads to your free thing
11:30 Step 6: Weekly depth—write, don't outsource
13:00 Step 7: Monetize quarterly (but do it smart)
14:30 Step 8: Prune your email list quarterly
15:30 Final note: Builders chase mastery. Be one.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Sign up for my newsletter: https://better.biz/newsletter

#emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness

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In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first.

I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit.

Here’s what I cover:

Why the most dangerous trap is comfort that sneaks in without warning
The real cost of prosperity, bad ideas, and weak performance
The Aviate, Navigate, Communicate process for developing into a high performer
The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort
How to build grit through intentional effort and eliminate excuses

🧠 Core Concepts:

Comfort is not your friend—chase hard, not ease
Success demands discomfort and commitment to difficult things
Comfort will always try to sneak in—spot it and kill it
Lead yourself first—ask, “Would you follow you?”
High performance starts with habits, clarity, and grit

Want to go deeper? Get the book at killingcomfort.com or download the first chapter via the newsletter link above.

⏱️ Chapters:

00:00 Why I Wrote Killing Comfort
01:25 What the Book Is Really About
03:10 Introduction – Discomfort is the Prerequisite
05:20 Part 1 – The True Cost of Comfort (Ch. 4–9)
10:00 Sneaky Comfort, Prosperity, and Limiting Ideas
13:45 The Power of the Mind and Self-Leadership
16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12)
19:20 What That Means for Your Habits and Strategy
22:10 Part 3 – The 86% Process (Ch. 13–18)
25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get the Book: https://killingcomfort.com

#killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness

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In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life.

After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation.

Here’s what I cover:

Why your ideas are probably what’s holding you back
The “string too short to be saved” metaphor for limiting beliefs
How your mindset shapes your results more than your talent or tactics
The 2018 study that proves belief can override genetics
Why most success stories are built on rewiring internal narratives

🧠 Core Lessons:

Your ideas may be outdated, limiting, and completely false
Let go of stories that no longer serve your success
The mind is more powerful than we give it credit for
Belief shapes behavior, even at the physiological level
Feed your brain with truth, logic, and forward momentum

If you can break free from bad ideas and build a strong mindset, you can succeed faster and more powerfully than you ever thought possible.

⏱️ Chapters:

00:00 What I’d Tell My 20-Year-Old Self About Mindset
01:30 Lesson #1 – Your Ideas Are Holding You Back
04:20 “Strings Too Short to Be Saved” – A Metaphor for Mental Clutter
06:10 Common Limiting Beliefs About Money, Marketing, and Success
08:30 Lesson #2 – The Mind Is More Powerful Than You Realize
09:45 The 2018 Genotype Study That Changed Everything
12:20 Why Belief Shapes Performance (Even When the Info Is False)
15:10 What Are You Feeding Your Mind Daily?
17:00 The True Difference Between High Performers and Everyone Else
18:45 Final Thoughts: Let Go of Bad Stories, Feed a Better Mind

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#mindset #successhabits #personaldevelopment #entrepreneurmindset #betterhumanbusiness

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In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers.

If you’ve ever struggled to build habits that stick, this is for you.

Here’s what I cover:

Why most people fail at habits (and what to do instead)
How to go smaller and actually make progress
The “one habit at a time” rule that guarantees consistency
Why front-loading your habits is a game-changer
The power of hiring a coach or creating true accountability
Why 100 reps is the real benchmark—not 21 days
And the truth: You will fail (and that’s okay)

🧠 Core Principles:

Start smaller than you think you should
Build one habit at a time—no stacking until it’s automatic
Front-load habits early in your day for better success
Hire help or find serious accountability when needed
Stick with it for 100 reps before moving on
Expect failure—just don’t let it stop you

Want to transform your identity? Build 1–3 meaningful habits a year—and keep them for life. That’s how you become the person you want to be.

⏱️ Chapters:

00:00 Why Most People Can’t Stick to Habits
01:10 Step 1 – Go Small (Seriously Small)
03:25 Step 2 – Never More Than One Habit at a Time
05:15 Step 3 – Front Load Your Habits
08:20 Step 4 – Hire Help or Create Real Accountability
10:35 Step 5 – Do It 100 Times (No Exceptions)
13:40 Step 6 – You Will Fail (Here’s What to Do Next)

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#habits #highperformance #habitbuilding #betterhumanbusiness #identityshift

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In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur.

This isn’t about adding more tactics. It’s about subtracting what’s holding you back.

Here’s what I cover: * Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life * The power of extreme ownership and cutting excuses at the root * How taking advice from the wrong people slows your growth (and who to listen to instead)

🧠 Core Ideas: * Remove complaints—focus on solutions * Own everything—stop making excuses * Choose your mentors wisely—stop listening to the wrong people

Cutting these three habits will free up massive mental space and move you forward faster.

⏱️ Chapters: * 00:00 – Why Removing Beats Adding * 01:00 – Stop Complaining (Take the 7-Day Challenge) * 06:00 – Stop Making Excuses (Extreme Ownership in Action) * 12:00 – Stop Listening to the Wrong People (Your Circle Matters)

📲 Connect with Me: * Instagram: https://www.instagram.com/jerred.moon/ * Website: https://better.biz * Book (Killing Comfort): https://bit.ly/killingcomfort

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

#betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter

In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes.

These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow.

Here’s what I cover:

Why failing fast accelerates your growth
The importance of thinking bigger (and what kept me stuck)
How to get out of your own way through self-development
What “first up, last down” means for leadership at home
Getting crystal clear on what you actually want
Why being a great coach isn’t enough—you must become a marketer
How indecision kills momentum (and why you should never say “maybe”)
The difference between leading your team and trying to save them
Why going deep beats going wide in learning and growth
How to expand your threshold for control and find real freedom

🧠 Core Ideas:

Fail fast to learn fast
Quit thinking small—vision drives scale
Self-development is the key to growth
Lead at home and in business with intention
Get clear on what you want—ignore the noise
Be a marketer, not just a technician
Decide quickly—no more maybes
Lead, don’t rescue
Go deep, not wide, in your learning
Let go of control to gain freedom

Implement one. Implement three. Implement all ten. Each rule can shift your trajectory in business and life.

⏱️ Chapters:

00:00 The Rules That Changed My Entrepreneurial Journey
01:00 Rule #1 – Fail Fast
02:30 Rule #2 – Quit Thinking Small
04:00 Rule #3 – Get Out of Your Own Way
05:30 Rule #4 – First Up, Last Down
07:00 Rule #5 – Get Clear on What You Want
08:15 Rule #6 – Be a Marketer
09:45 Rule #7 – Never Say Maybe
11:00 Rule #8 – Be a Leader, Not a Savior
13:00 Rule #9 – Go Deep Instead of Wide
14:30 Rule #10 – Expand Your Threshold for Control

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#entrepreneurrules #highperformance #leadershiplessons #betterhumanbusiness #foundermindset

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In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates.

Story is the most powerful tool to compel the human brain.

If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story.

Here’s what I cover:

My real, personal story (following a 10-step framework)
Why storytelling is the secret weapon for better marketing
The 10 essential components every great story needs
How to use this framework for your brand, content, or business
Why your story is more valuable than your strategy

🧠 The 10-Step Story Framework: 1. What’s your backstory? 2. What’s your goal? 3. What are your external struggles? 4. What are your internal struggles? 5. What wall did you hit? 6. What was your epiphany? 7. What was your plan? 8. What conflict did you face? 9. What was the result? 10. What was the transformation?

This isn’t a hack—it’s a structure. You already have the stories. Now you have the framework to tell them in a way that connects, converts, and compels.

If you want better marketing, more engagement, and a stronger brand—just tell better stories.

⏱️ Chapters:

00:00 Why Storytelling Matters in Business
01:15 Reading My Own 10-Step Story
04:45 Step-by-Step Breakdown of the Framework
13:20 How to Apply This to Your Marketing and Messaging
15:30 Why Most People Think They Don’t Have a Story (and Why They’re Wrong)
17:10 Storytelling for Brand, Content, and Connection

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#storytelling #branding #marketingstrategy #personalbrand #betterhumanbusiness

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In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming.

Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain.

You need purposeful hardship—done consistently.

Here’s what I cover:

What historical figures like Roosevelt and JFK taught us about hard things
The “Hard Things Equation” that creates transformation
Why daily discomfort beats once-a-year suffering
How to choose your one hard thing (and stick with it)
Why most people never grow—and how to make sure you do

💥 The Hard Things Equation: → Push forward against your own desire → Do it daily → Stick with it until it becomes habit → Then, find the next hard thing

You don’t need to be reckless. You need to be intentional. And that’s what separates the people who change… from those who stay stuck.

⏱️ Chapters:

00:00 Why “Doing Hard Things” Isn’t Enough
00:35 The Historical Warnings About Comfort
02:45 What William James Meant by a “Moral Equivalent of War”
04:00 Why You Must Choose Hard Things On Purpose
05:00 The Hard Things Equation Explained
06:15 When Your Hard Thing Stops Being Hard
07:25 Sporadic Suffering vs. Daily Progress
08:15 How to Pick the Right Hard Thing for Growth
09:00 This Is How You Actually Transform and Build a Better Business

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#selfdiscipline #growthmindset #entrepreneurship #tryharder #betterhumanbusiness

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In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships.

As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life.

The problem? Stress without recovery will wreck you—and eventually, your business too.

So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your best.

Here’s what I cover:

My personal wake-up call: tension headaches, burnout, and overload
The 6 major stressors (hormesis) that drain your recovery bank
The 6 recovery methods that help you earn back your energy
A scoring system you can track in 60 seconds per day
Why most entrepreneurs overtrain mentally, physically, and emotionally—and how to fix it

📊 The Rule: Every stressor = –2 Every recovery = +1 Balance daily. Win weekly.

⏱️ Chapters:

00:00 The Burnout Moment That Changed Everything
01:20 What Is Hormesis? (And Why It Matters)
02:35 The 6 Stressors Entrepreneurs Pile On
03:50 The 6 Recovery Habits You Need to Track
05:15 The Stress/Recovery Math That Keeps You Balanced
06:30 Why You Can’t Recover From Everything
07:45 How to Stay in the Game as an Entrepreneur

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#stressmanagement #entrepreneurburnout #recoveryhabits #betterhumanbusiness #highperformance

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In this video, I break down the 3-Phase Success Framework—a simple, repeatable method for building momentum, developing mastery, and creating success faster in business (and life).

Because ideas aren’t worth much without execution. Momentum fades. And vision without standards is just noise.

Here’s what I cover:

Why ideas don’t matter unless you move quickly
The secret behind fast execution AND high standards
How to get unstuck, build momentum, and create repeatable wins
The real path to mastery—and why most people skip it
How this works at the macro level (business) and micro (content, email, etc.)

🧠 Core Concepts:

Momentum is earned through fast action
Vision sustains you when motivation fades
Mastery = fast execution to a high standard, over and over
The idea only matters if the product is good
Standards > Strategy

This framework will help you break plateaus and move with clarity—whether you’re stuck at $10K/month or figuring out your next content play.

⏱️ Chapters:

00:00 Why Ideas Alone Don’t Matter
00:38 How Execution Builds Momentum
01:55 Why Fast Implementation > Waiting
03:00 Using Vision to Sustain You
04:15 Execution + Standards = Mastery
06:10 Why Mastery Requires Repetition
07:30 Business Coaches Without Experience (A Warning)
08:25 Applying the Framework to Micro Strategies
09:20 How to Use the Success Loop to Move Faster

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In this video, I break down why I ignored branding for years—and why that was a massive mistake.

Here’s the truth:

If you’re confused about your brand, your audience doesn’t stand a chance.

Branding isn’t about logos, fonts, and hex codes.

It’s about clarity. Positioning. Messaging.

And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter.

Here’s what I cover:

The biggest branding mistake I made for years
What’s actually inside a good brand guide
How to use the Brand Builder Template to get crystal clear on your message

If you want your content to land—and your audience to get you—this is the foundation.

Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder

Video title ideas (for the algo):

Why I Ignored Branding (And Why That Was Stupid)
I Never Cared About Branding—Until It Cost Me
How to Build a Brand That Actually Connects
The Brand System I Wish I Had Years Ago

Connect with me:

Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz/
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#branding #personalbrand #contentstrategy #messaging #entrepreneurship

Timestamps:

00:00 - Branding Isn’t What You Think It Is
00:30 - If You’re Confused, Your Customers Are Too
01:00 - The Brand Builder Template (Live Walkthrough)
01:30 - Why Clear Messaging = Unlimited Content Ideas
02:15 - Start Here: Your Positioning Statement
03:30 - Jerred’s Brand: From Better Human Business → Better
04:15 - “Better” Starts With Newsletters (Here’s Why)
05:00 - Mission: Things Don’t Get Easier—You Get Better
05:30 - Vision: Boring Ops, Bigger Life
06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity
07:15 - Build a Brand That Gives You Time & Freedom
08:00 - The Three Core Messages That Drive Everything
08:45 - Core Phrase, Tone, Personality, Target Audience
09:15 - Fonts, Colors, Logo—Last, Not First
09:45 - Branding Wasn’t a Priority—Until It Had to Be

Episode Description Sign up for the newsletter here: https://jerred.com

Time-Stamped Show Notes * 00:30 – Why most people dismiss newsletters—and why they’re wrong * 02:00 – Where great content actually comes from * 03:30 – The power of scripting and how newsletters serve that purpose * 05:00 – Intro to the Content Multiplier Framework * 06:15 – How one newsletter turns into 30+ content pieces * 08:30 – Using AI to scale without outsourcing your voice * 10:00 – Building consistency with your content marketing * 12:00 – Final thoughts and free course invitation

In this episode, I share the moment that woke me up—and the framework I used to change everything. Get the free Comfort Assessment template here: https://better.biz/systems/comfort-assessment Not that long ago, I was stuck in a job I hated, telling myself to suck it up because that’s what “real men” do. I didn’t believe in myself. No one else did either. Then one day, sitting in a hotel room on a work trip I didn’t want to be on… I finally saw it clearly: No one is coming to save you. Here’s what I cover: The Comfort Assessment I used to change my life Why your “decent” job might be your biggest threat How I went from stuck and broke to building $25M+ in online revenue This isn’t about hustle. It’s about killing comfort and building systems that give you your life back.

Time-Stamped Show Notes * 00:30 – Opening thoughts on work, meaning, and discomfort * 02:00 – The job I hated and the moment that triggered change * 04:30 – What is the Comfort Assessment and how does it work? * 07:15 – Breaking down the six key life areas * 09:00 – Defining content vs. complacent * 11:00 – The projection phase: do nothing vs. daily attention * 14:30 – My own wake-up call: from paycheck to $200 and discipline * 17:00 – The power of daily habits and showing up * 19:00 – Why self discipline is the long-term solution * 21:00 – Final challenge and takeaway

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Time-Stamped Show Notes * 00:30 – Why AI shouldn’t be your primary source of ideas * 02:00 – Method 1: The Self-Interview Process for authentic content * 05:20 – Using ChatGPT to generate questions without losing your voice * 07:40 – Method 2: The Inspiration Method using content sorters * 10:05 – How to ethically borrow from successful content formats * 12:00 – Method 3: The Vanilla Ice Method—create content from your own day * 14:30 – The power of documentation over creation * 15:45 – James Clear’s 5-step creative process * 18:20 – Final thoughts on creating content with longevity

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Time-Stamped Show Notes * 0:30 – Why productivity depends on your ability to produce * 2:00 – The role of deep work in entrepreneurial success * 3:30 – Three focus aids to enhance productivity * 6:00 – Blocking your time and blacking out distractions * 7:30 – Creating rituals to trigger focused work * 9:00 – Defining clear targets for each deep work session * 10:30 – Making deep work a recurring habit * 12:00 – Why organization matters for flow state * 13:30 – The role of sleep in cognitive performance and productivity * 15:00 – Final thoughts on mastering deep work for business and life

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Time-Stamped Show Notes * 0:30 - Introduction to Low Overhead Business Strategies * 2:00 - Exploring the Potential of Accountability Coaching * 4:00 - Utilizing Minimal Resources for Maximum Impact * 6:00 - Building Your Business with Existing Assets * 8:00 - Crafting and Scaling Your Offer * 10:00 - Tips for Keeping Overhead Low While Expanding Your Business

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Time-Stamped Show Notes * 0:30 - Introduction to Effective E-Mail Marketing Strategies * 2:00 - Discussing the ROI of E-Mail Marketing * 4:00 - Tips on Growing Your E-mail Subscriber Base * 6:00 - Best Practices for Monetizing Your E-mail List * 8:00 - How to Maintain a Healthy Subscriber Relationship * 10:00 - Closing Thoughts on Sustainable E-Mail Marketing

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Time-Stamped Show Notes * 0:30 - Introduction to Balancing Life and Business Growth * 2:00 - Understanding the 'One Thing' in Business * 4:00 - The Importance of Reverse Engineering Your Goals * 6:00 - Why Tracking the Right Metrics Matters * 8:00 - Transitioning from Hustle to System * 10:00 - Utilizing Your Calendar for Strategic Planning * 12:00 - The Essentials of Designing for Delegation * 14:00 - Routine and Repetition in Business Systems * 16:00 - Weekly Team Alignments and the Importance of Scaling Intelligently * 18:00 - Buying Back Time: A Strategic Move for Personal and Professional Growth * 20:00 - The Value of Simplicity and Data-Driven Decisions in Scaling * 22:00 - Prioritizing Personal Fulfillment Alongside Business Success

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Time-Stamped Show Notes * 0:30 - Introduction to Personal Growth Through Content Creation * 2:00 - Motivations Behind My Personal Growth Journey * 4:00 - Major Insights from My Experience with Personal Branding * 6:00 - The Importance of Quality and Authenticity in Content * 8:00 - Leveraging Email Marketing for Personal Connection * 10:00 - Strategic Planning and Integration of Interests for Effective Growth * 12:00 - Recap and Key Takeaways for Enhancing Your Personal Growth Strategy

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Time-Stamped Show Notes * 0:30 - Introduction to personal branding and its importance. * 2:00 - Why I started my personal brand and its benefits. * 4:00 - Progress and metrics of my personal branding journey. * 6:00 - Financial aspects and the importance of investment in personal branding. * 8:00 - Top lessons learned from building a personal brand. * 10:00 - Future plans and closing thoughts on personal branding.

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Time-Stamped Show Notes * 0:30 - Introduction to the entrepreneur mindset shift and the ATT framework. * 2:00 - Background on my journey from the military to entrepreneurship. * 4:00 - Explanation of the ATT framework: Average, Trying, and Trying Harder. * 6:00 - How applying the ATT framework influences business strategy and growth. * 8:00 - The role of failure in the entrepreneurial process and mindset shift. * 10:00 - Summary and key takeaways on utilizing mindset shifts to enhance entrepreneurial success.

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Time-Stamped Show Notes * 0:30 - Introduction to the importance of avoiding entrepreneurial burnout * 2:00 - Understanding the leverage loop * 4:00 - Identifying signs of potential burnout * 6:00 - Strategic hiring to mitigate workload * 8:00 - Practical steps to implement the leverage loop * 10:00 - The importance of self-care and continuous learning * 12:00 - Recap and final thoughts on building a sustainable business model

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Time-Stamped Show Notes * 0:30 - Introduction to the billionaire money framework * 2:00 - The importance of understanding and protecting your cash flow * 4:00 - How to effectively utilize your cash flow for spending, saving, investing, and donating * 6:00 - Detailed strategies for maximizing investment returns * 8:00 - How different investment approaches affect your rate of return * 10:00 - Summary and steps to implement the framework in your life

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Time-Stamped Show Notes * 0:30 - Introduction to the importance of daily habits * 2:00 - 350 Micro: Nutritional habits * 4:00 - The 300 Challenge: Consistency in physical training * 6:00 - Developing a robust mindset daily * 8:00 - Deep learning strategies * 10:00 - Financial vigilance * 12:00 - Importance of physical activity * 14:00 - Sleep and hydration * 16:00 - The value of tracking and conclusion

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Time-Stamped Show Notes * 0:30 - Introduction to website optimization and its impact on business growth. * 2:00 - Discussing the strategic placement of a CTA button and its importance. * 4:00 - The importance of testing and refining your website elements. * 6:00 - Detailed breakdown of how to optimize your landing pages for higher conversions. * 8:00 - Introduction to the AIDA framework for effective landing page design.

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Time-Stamped Show Notes * 0:30 - Introduction and the importance of efficient meetings. * 1:00 - Detailed breakdown of the 15-minute meeting structure. * 2:00 - Discussion on the significance of each section of the meeting. * 5:00 - Insights into how this structure supports business growth. * 8:00 - Closing thoughts and how to implement these strategies in your own business.

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Time-Stamped Show Notes * 0:30 - Introduction to the content marketing strategy. * 2:00 - Storytime: How I started and what I learned from blogging. * 4:30 - Detailed breakdown of the 4F Framework. * 6:15 - Discussing the importance of flagship content. * 8:00 - Strategies for expanding followers through targeted promotions. * 10:00 - Funnel strategies for converting followers to subscribers or customers. * 12:00 - Best practices for follow-up communications to build and nurture relationships.

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Time-Stamped Show Notes * 0:30-1:15 - Introduction and overview of the podcast. * 1:45-3:30 - Discussion of the first four books focused on mindset and productivity. * 4:00-5:15 - Insights into books aimed at refining customer acquisition strategies. * 5:45-7:00 - Exploration of books for implementing systems and financial management. * 7:30-9:00 - Recommendations for books on enhancing customer success. * 9:30-10:45 - Introduction to the capstone book for scaling to eight figures through effective leadership.

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Time-Stamped Show Notes * 0:30-1:00 - Introduction and background. * 1:30-2:15 - Importance of systems and automation in business operations. * 2:45-3:30 - The need for documented and standardized processes. * 4:00-4:45 - How organizing and effectively analyzing data impacts decision-making. * 5:15-6:00 - Leadership strategies and their impact on team dynamics. * 6:30-7:15 - The role of strategic planning in business success. * 7:45-8:30 - Discussing profitability and financial management for growth. * 9:00-9:45 - The significance of a mission-driven approach. * 10:15-11:00 - The importance of consistent content production in building a brand.

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Time-Stamped Show Notes * 0:30-1:15 - Introduction to content creation challenges and strategies for consistency. * 1:30-2:15 - Tips for setting up an effortless content creation environment. * 2:45-3:30 - The importance of automating production to focus more on content creation. * 4:00-4:45 - The benefits of focusing on a single channel to ensure quality and mastery. * 5:27-5:47 - The critical role of a no-fail publishing calendar in building audience trust. * 6:00-6:07 - The necessity of long-term commitment in content creation for brand growth.

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Time-Stamped Show Notes * 2:25-3:10 - Discussion on the importance of defining tasks to enhance focus and efficiency. * 6:14-7:15 - Strategies to manage distractions by controlling phone and email notifications. * 7:49-8:59 - Insights into streamlined decision-making processes that minimize decision fatigue. * 10:27-10:47 - The importance of saying no to maintain focus on essential tasks and opportunities. * 11:30-12:37 - The role of backtracking metrics in maintaining productivity and informed decision-making. * 15:05-16:03 - Summary of productivity as a lifestyle and the importance of fighting for your time.

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Time-Stamped Show Notes * 3:15-4:17 - Discussion on buying income through single-family homes. * 4:19-5:14 - Risks of over-diversifying investments and losing focus on growing your business. * 6:41-7:30 - Analyzing the cash flow versus appreciation in real estate investments. * 7:30-8:36 - Tips on getting started in the real estate investment game. * 9:37-10:58 - How to achieve financial freedom by matching your income needs with your investment returns.

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Time-Stamped Show Notes * 00:02:38-00:03:30 - Discussion on SWOT analysis and its relevance in understanding AI's impact on businesses. * 00:07:07-00:07:40 - Insights on human limitations and the importance of personal support systems in business. * 00:07:40-00:08:50 - The critical role of personal branding in business and its significance in the AI era. * 00:09:42-00:10:42 - Personal insights on competing against AI through unique personal experiences and branding. * 00:13:20-00:14:26 - Emphasis on excelling in non-scalable, people-focused tasks and services as a strategy against AI disruption.

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Time-Stamped Show Notes * 00:30 - Introduction to today's topic: What exactly is an MQL? * 01:45 - Why operations matter just as much as sales in scaling your business. * 02:42 - Operations give you time freedom, allowing for scaling beyond just selling. * 05:40 - Discussing the challenge of scaling leads and how to qualify them effectively. * 07:00 - Reverse engineering the marketing process to build know, like, and trust factors. * 09:52 - Detailing the process of reverse engineering not just from leads to customers, but through a nurturing sequence to make sales conversations easier.

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Time-Stamped Show Notes * [00:30] Introduction to Jeremy Dupont and the importance of content in business today. * [02:00] Discussion on the non-negotiable nature of content for business owners. * [04:00] Insights into personal branding and its impact on business operations. * [06:00] The need for high-quality content and strategic content repurposing. * [08:00] The future of content creation and its role as an insurance policy in business.

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Time-Stamped Show Notes * [00:00:30] Introduction to the challenges of parenting and entrepreneurship * [00:01:30] Strategies for eliminating friction to enhance daily productivity * [00:02:30] Importance of mindful content consumption and its impact * [00:03:30] The role of setting personal standards in achieving balance * [00:04:30] Recap and final thoughts on maintaining balance between parenting and business

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Time-Stamped Show Notes * [00:00:30] Introduction to wealth building and financial clarity * [00:01:30] Discussing the philosophy behind setting financial goals * [00:02:30] How to use the 4% rule to determine your financial needs * [00:03:30] Explaining my personal financial goals and reasoning * [00:04:30] Step-by-step guide to reverse engineering your wealth target * [00:05:30] The role of real estate and other investments in wealth building * [00:06:30] The importance of setting high financial goals * [00:07:30] Final thoughts on finding your number and planning for financial freedom

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Time-Stamped Show Notes * [00:00:30] Introduction to the podcast and topic * [00:01:30] Discussion on the strategic reasons behind writing "The Garage Gym Athlete" * [00:02:30] Insights into the creation and impact of "Killing Comfort" * [00:03:30] Financial realities of self-publishing and book sales * [00:04:30] Reasons to consider writing a book for your business * [00:05:30] Evaluating if writing a book aligns with your business strategy * [00:06:30] How to use a book for lead generation * [00:07:30] Tips for preparing to write your book * [00:08:30] Conclusion and final thoughts on the benefits of writing a book

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Time-Stamped Show Notes * [00:00:30] Introduction and overview of quarterly planning strategies * [00:01:30] Explanation of the Bob Ross method * [00:02:30] Detailed steps for implementing the Bob Ross method * [00:03:00] Introduction to the Michelangelo method for advanced planners * [00:04:00] Steps to execute the Michelangelo method * [00:05:00] Key differences between the Bob Ross and Michelangelo methods * [00:06:00] How to choose the right strategy based on your business stage * [00:07:00] Conclusion and encouragement to apply these strategies

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic: the critical difference between growth and scaling. * [00:01:30] Detailed explanation of what growth means in the context of a business. * [00:02:00] The painful but necessary reality of business growth. * [00:03:00] Transitioning into what scaling means and how it differs from growth. * [00:04:00] The analogy of scaling a car model to understand business scaling better. * [00:05:00] Discussing the delicate balance and challenges of scaling a business. * [00:06:00] The cyclical nature of growth and scaling—knowing which phase you are in. * [00:07:00] Emphasizing the importance of building something you want to scale. * [00:08:00] Concluding thoughts: Starting with the end in mind for effective scaling.

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Time-Stamped Show Notes * [00:00:30] Introduction to the episode and the concept of "Boring Ops" * [00:01:30] Discussion of Building a StoryBrand by Donald Miller and the importance of the grunt test * [00:02:30] My personal story of applying Miller's principles * [00:03:30] Identifying and addressing the specific operational challenges in your business * [00:04:30] The PT Biz example: Prioritizing traffic over complex website features * [00:05:30] The importance of continuous improvement in business operations * [00:06:30] Closing thoughts on the value of mastering the basics in business

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of "burning the ships" * [00:01:30] Historical background and significance of the metaphor * [00:02:30] How "burning the ships" applies to modern business practices * [00:03:30] The dangers of overcommitment in business and personal life * [00:04:30] Strategies for balancing intense focus in business with personal life * [00:05:30] The efficiency game: setting work-hour limits * [00:06:30] Practical tips for becoming more efficient in business * [00:07:30] Conclusion: Embracing a balanced approach to commitment and focus

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Time-Stamped Show Notes * [00:00:30] Introduction to the Value to Income Ratio and its significance. * [00:01:00] Explanation of why hourly rates don't reflect true income. * [00:02:00] Breakdown of calculating your working days and hours. * [00:03:00] How to calculate your personal hourly income. * [00:04:00] Discussion on the difference between business value creation and personal income. * [00:05:00] Detailed steps on calculating the Value to Income Ratio (VIR). * [00:06:00] Strategic ways to improve your VIR. * [00:07:00] Personal insights and experiences with tracking VIR. * [00:08:00] Closing thoughts on financial freedom and the importance of tracking VIR.

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Time-Stamped Show Notes * [00:00:30] Introduction to the new podcast format for 2025. * [00:01:30] Launch of the first marathon session with Danny Matta. * [00:02:30] Discussion on the evolution of our annual snowboarding trips and their significance in our business partnership. * [00:03:30] Insights into developing a business culture organically through shared experiences. * [00:04:30] Danny’s perspective on balancing perseverance with flexibility in business planning. * [00:05:30] In-depth exploration of personal development themes and their impact on business success. * [00:06:30] Danny’s journey from a constrained financial mindset to a more expansive approach. * [00:07:30] The role of financial literacy in enhancing both personal satisfaction and business efficacy. * [00:08:30] Closing thoughts on the intertwining of business acumen and personal growth. * [00:09:30] Preview of upcoming topics and guest features for the podcast in 2025.

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Time-Stamped Show Notes * [00:00:30] Introduction to the Daily Over Decades challenge. * [00:01:00] Overview of the challenge and its origins. * [00:02:00] Detailed explanation of the challenge levels. * [00:03:00] The significance of maintaining weekly training minutes. * [00:04:00] Transitioning from weekly to daily discipline in the challenge. * [00:05:00] Tips for successful completion of the challenge. * [00:06:00] How the challenge impacts personal and professional life. * [00:07:00] My commitment to the 2025 challenge and invitation for listeners to join. * [00:08:00] Closing remarks and ways to connect for the challenge.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of annual planning and its importance. * [00:01:30] Analogy of spear sharpening to explain business focus and optimization. * [00:02:30] Discussion on balancing optimization and the need for new strategies. * [00:03:30] Advice on identifying when to enhance current strategies or seek new opportunities. * [00:04:30] Strategic considerations for effective annual planning. * [00:05:30] Closing thoughts on using annual planning as a tool for significant business improvement.

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Time-Stamped Show Notes * [00:00:30] Introduction: Rethinking success metrics for entrepreneurs. * [00:01:30] The pitfalls of chasing vanity metrics and redefining success. * [00:02:30] How personal health plays a crucial role in sustainable wealth building. * [00:03:30] Observations from hotel gyms and their implications on wealth and health. * [00:04:30] The impact of physical fitness on professional success and income potential. * [00:05:30] Strategies for integrating health into your business and personal life for long-term success. * [00:06:00] Closing thoughts on aligning health and business goals for holistic success in 2025.

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Time-Stamped Show Notes * [00:00:30] Introduction: Discussing the importance of focusing on the right performance indicators for 2025. * [00:01:30] Explaining the pitfalls of vanity metrics and why they can mislead entrepreneurs. * [00:02:30] Key performance indicators to focus on for real business success. * [00:03:30] Strategies for balancing business optimization with personal and family well-being. * [00:04:30] Using tools like HubSpot for tracking and improving business performance. * [00:05:30] Wrap-up: Encouraging entrepreneurs to refine their focus and optimize for meaningful growth in the coming year.

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Time-Stamped Show Notes * [00:00:30] Introduction: Insights into the end-of-year strategic review process. * [00:01:30] The critical role of data in expanding business and planning for the new year. * [00:02:30] Detailed analysis of customer data and how it influences our growth strategies. * [00:03:30] Application of the Start, Stop, Keep methodology in our strategic planning. * [00:04:30] Examples of what we’re stopping, keeping, and starting in our efforts to expand the business. * [00:05:30] The significance of strategic agility in sustaining and expanding business growth. * [00:06:00] Wrap-up: Preparing for the upcoming annual planning meeting and setting the stage for 2025.

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Time-Stamped Show Notes * [00:00:30] Introduction to the new free coursework available on the website. * [00:01:30] Explanation of the strategic business reasons behind offering free courses. * [00:02:30] Insights into the specific courses offered and their potential impact on personal and business growth. * [00:03:30] Discussion on how tracking engagement from these courses influences future content and product development. * [00:04:30] The role of trust and authority in scaling a business through free value offerings. * [00:05:30] Closing thoughts on the importance of providing real value in content marketing for business scaling.

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Time-Stamped Show Notes * [00:00:30] Introduction to the Three P Framework for leadership. * [00:01:30] Discussion of a real-world leadership challenge involving an employee affected by external events. * [00:02:30] Importance of communication in leadership and understanding personal perceptions. * [00:03:30] Detailed explanation of the Three P Framework: Person, Problem, Performance. * [00:04:30] How to apply the framework to ensure team alignment and address performance issues. * [00:05:30] Discussion on the implications of leadership decisions on company culture and team dynamics. * [00:06:00] Closing thoughts on the responsibilities of a leader and the impact of their decisions on the company’s performance.

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Time-Stamped Show Notes * [00:00:30] Introduction: My journey with online advertising and initial reluctance. * [00:01:30] Early struggles with tracking and the pivotal lesson learned. * [00:02:30] Exploring tools that transformed my advertising approach. * [00:03:30] Detailed breakdown of the three types of ads every business should run. * [00:04:30] The power of never turning off your ads. * [00:05:30] How continuous optimization leads to sustained success in advertising. * [00:06:00] Conclusion: Embracing online advertising as a core business strategy.

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Time-Stamped Show Notes * [00:00:30] Introduction: When is the right time to go full-time with your side hustle? * [00:01:30] The challenge of balancing a full-time job with a side hustle. * [00:02:30] Setting financial goals and thresholds before taking the plunge. * [00:03:30] Introduction to the 3-2-1 method for transitioning to full-time. * [00:05:30] The importance of financial consistency and having a safety net. * [00:07:30] The mental shift required when moving to a full-time business focus. * [00:08:00] Closing thoughts: Making the final decision to focus solely on your business.

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Time-Stamped Show Notes * [00:00:30] Introduction to distinguishing a job from a business. * [00:01:30] The role of systems and teams in scaling your business. * [00:02:30] How to prepare your business for significant growth. * [00:03:30] The importance of documenting and automating customer acquisition processes. * [00:04:30] Final thoughts on transitioning from self-employment to true business ownership.

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic of productivity and task management. * [00:01:30] Overview of focus and buffer days and their role in maintaining productivity. * [00:02:30] Explanation of the Eisenhower Decision Matrix and its application. * [00:03:30] Detailed breakdown of how to categorize tasks using the matrix. * [00:04:30] Discussion on the importance of delegation and task elimination. * [00:05:30] Summary and final thoughts on enhancing productivity.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of feedback loops in scaling a business. * [00:01:30] Discussion on the challenges of scaling and extending market reach. * [00:02:30] Strategies for quick lead qualification and the benefits of rapid feedback. * [00:03:30] Tips on setting up effective communication systems for internal and external feedback. * [00:04:30] How to ensure data collected is actionable and directly impacts business growth.

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Time-Stamped Show Notes * [00:00:30] Introduction to the power of momentum in daily activities. * [00:01:30] Explanation of static and kinetic friction as it applies to productivity. * [00:02:30] The benefits of small wins in maintaining momentum. * [00:03:30] Practical tips for integrating momentum into your daily routine. * [00:04:30] How to apply these principles in business for continuous improvement. * [00:05:30] Closing thoughts on the importance of mindset in sustaining momentum.

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Time-Stamped Show Notes * [00:00:30] Introduction to Black Friday strategies and personal experiences. * [00:01:30] Insights into the potential revenue from Black Friday and why it's essential to participate. * [00:02:30] Detailed discussion on strategies for attracting new business and selling unique offerings. * [00:03:30] Steps to effectively segment and communicate with your audience for Black Friday. * [00:04:30] Email strategy specifics for maximizing Black Friday sales. * [00:05:30] Closing thoughts on the importance of ethical marketing and maintaining customer trust during sales events.

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Time-Stamped Show Notes * [00:00:30] Introduction to the personal branding journey and current status. * [00:01:30] Overview of tools and strategies initially used for building a personal brand. * [00:02:30] Discussion on the shift of focus from core objectives to content perfection. * [00:03:00] Strategies employed to realign focus towards growing the newsletter. * [00:04:00] Advice for entrepreneurs on maintaining focus and aligning strategies with business goals. * [00:05:00] Conclusion and reminder to stay focused on what truly matters in brand building.

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Time-Stamped Show Notes * [00:00:30] Introduction to entrepreneurial burnout and personal experiences. * [00:01:30] Discussion on the causes of burnout and the difference between college life and entrepreneurial challenges. * [00:03:00] Detailed strategy on how to audit and analyze daily tasks to manage burnout. * [00:04:00] Explanation of color coding tasks and its importance in managing energy and enthusiasm. * [00:05:00] Steps to delegate, automate, or eliminate draining tasks. * [00:06:00] Closing thoughts on achieving an "all green" schedule and maintaining long-term passion in your work.

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Time-Stamped Show Notes * [00:00:30] Introduction to churn and its impact on businesses * [00:01:30] Detailed discussion on the importance of tracking customer engagement * [00:03:00] Exploring effective customer engagement strategies beyond basic check-ins * [00:04:00] The benefits of using exit surveys to gather actionable feedback * [00:05:00] Summary of how these strategies integrate to reduce churn effectively * [00:06:00] Closing thoughts on the long-term commitment needed to minimize churn

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Time-Stamped Show Notes * [00:00:30] Introduction to the power of accountability in both personal and business contexts. * [00:01:30] Insightful story of Gary Keller and the role of accountability in documenting business processes. * [00:03:00] Personal examples of embedding accountability into daily routines for consistent execution. * [00:04:30] How professional engagements enhance preparation and dedication to business tasks. * [00:06:00] Statistical evidence on the effectiveness of accountability in achieving goals. * [00:07:30] Discussion on why accountability sometimes fails and how to ensure it works for you.

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Time-Stamped Show Notes * [00:00:30] Introduction to identifying personal and professional overload * [00:01:30] The importance of setting a high standard in all aspects of life and business * [00:02:30] Exploring the "Building Superman" exercise for role optimization * [00:04:00] How to identify gaps in performance and their impact on business growth * [00:05:30] The rationale behind using hiring as a strategic investment to fill performance gaps * [00:07:00] Explanation of the "3-6 Method" for task management * [00:09:00] Summarizing the benefits of managing workload to accelerate business success

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Time-Stamped Show Notes * [00:00:30] Introduction to financial growth strategies. * [00:01:30] Importance of paying attention to finances. * [00:02:30] Benefits of a weekly finance meeting. * [00:03:30] How tracking net worth can influence financial decisions. * [00:04:30] The impact of monitoring personal profit from business activities. * [00:05:30] Summary of key strategies to grow your bank account.

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Time-Stamped Show Notes * [00:00:30] Introduction to simplifying marketing strategies * [00:01:30] The importance of not over-complicating marketing * [00:02:30] Introduction of the Who, What, Why, How framework * [00:03:30] Detailed explanation of the framework * [00:04:30] How to establish credibility (Who) * [00:05:30] Clarifying your offering (What) * [00:06:30] Explaining the benefits (Why) * [00:07:30] Importance of explaining how to engage or purchase (How) * [00:08:30] Recap and encouragement to apply the framework across all marketing channels

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Time-Stamped Show Notes * [00:00:30] Introduction to life optimization * [00:01:30] The significance of daily self-assessment * [00:02:30] Implementing the two-question daily report * [00:03:30] Explanation of the rating system * [00:04:30] Journal entries and their importance * [00:05:30] Daily reflection and its impact on life optimization * [00:06:30] Technical setup using Google Forms and Zapier * [00:07:30] Standards of rating: what each score represents * [00:08:30] Invitation to adopt the two-question daily report

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of dramatically increasing income. * [00:01:00] Personal skepticism turned belief in high income potential. * [00:02:00] Exploring the first wealth inversion: equating old annual salary with new monthly earnings. * [00:03:00] Delving into the monthly inversion: earning yearly salary on a monthly basis. * [00:04:00] The pinnacle of wealth inversions—achieving yearly earnings in just one week. * [00:05:00] Strategic insights on scaling business beyond personal effort. * [00:06:00] Mastering the launch: key to explosive weekly earnings. * [00:07:00] Conclusion and encouragement to embrace strategic wealth building.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of team composition. * [00:01:30] Breaking down the categories of employees from D to A players. * [00:02:00] Discussing the implications of having D players on the team and the necessary actions. * [00:03:00] The role of C players in saving time and supporting business operations. * [00:04:00] The value B players bring with their reliability and foresight. * [00:05:00] Characteristics of A players and the challenges of keeping them motivated. * [00:06:00] Conclusion on the necessity of a diverse team for sustainable business growth.

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Time-Stamped Show Notes * [00:00:30] Introduction to the podcast and today's theme about ongoing motivation. * [00:01:30] Exploration of why success isn't the end of the road and why we continue striving for more. * [00:02:30] Discussion on the infinite game of business and why it's about continuous play, not winning. * [00:04:00] Reflection on personal motivation and the fear of not reaching potential. * [00:06:30] Rethinking motivation beyond financial goals—what really drives us? * [00:07:30] Conclusion: Understanding your 'why' is crucial for sustained motivation and engagement in business.

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Time-Stamped Show Notes [00:00:30] Introduction to the importance of deep learning in entrepreneurship.

[00:01:30] Discussion on the impact of intensive learning from real examples.

[00:02:30] Analysis of the pitfalls of shallow learning through modern media.

[00:04:00] Strategies for adopting a rigorous study approach in business.

[00:06:00] Conclusion and encouragement for entrepreneurs to engage deeply with educational materials.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of asking better questions. * [00:01:30] Discussion on common pitfalls in the types of questions we often ask. * [00:02:30] Exploration of the Guru Question thought experiment and its implications. * [00:03:30] Insights on crafting impactful questions in business for substantial growth. * [00:04:30] Closing thoughts on setting big-picture goals to foster innovative thinking and solutions.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of a Performance Professional. * [00:01:30] Explanation of how the term applies to various professional fields and its evolution. * [00:02:30] Invitation to join the new online community and how to stay updated. * [00:03:30] Closing thoughts on the importance of embracing a performance-focused mindset in personal and professional life.

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Time-Stamped Show Notes * [00:00:30] Introduction to effective marketing and guerrilla marketing strategies. * [00:01:30] Deep dive into the definition and examples of guerrilla marketing. * [00:03:00] Practical tips for applying guerrilla marketing tactics in your business. * [00:04:30] The importance of personal touch in marketing and its impact on conversion. * [00:06:00] Conclusion and encouragement to think outside the box and try harder with your marketing efforts.

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Time-Stamped Show Notes * [00:00:30] Introduction to the dilemma between being a W2 employee and an entrepreneur. * [00:01:30] Personal anecdotes and insights on personality alignment with career paths. * [00:03:00] Analyzing the entrepreneurial appeal versus the structured employee pathway. * [00:05:00] Guidelines on how to choose the right path based on individual preferences and risk tolerance. * [00:07:00] Closing thoughts on embracing your career choice with confidence.

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Time-Stamped Show Notes * [00:00:30] Introduction to AI in business * [00:01:30] AI's capabilities in creating visuals and videos * [00:02:30] Utilizing AI for enhancing content creation * [00:03:30] AI's role in streamlining newsletter production * [00:04:30] Recording ideas for content using AI * [00:05:30] AI's utility in producing engaging content * [00:06:30] Data analysis enhancements through AI * [00:07:30] Real-world applications of AI in data management * [00:08:30] Summary of AI's current and potential impact

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Time-Stamped Show Notes * [00:30] Introduction to the challenges of dealing with competition. * [01:00] Experiences with competitors and copycats in the online space. * [02:00] Legal actions and their role in handling direct copies. * [03:00] Importance of brand identity in differentiating from competitors. * [04:00] Strategies for focusing on innovation over competition. * [05:00] Leveraging unique selling propositions to enhance customer loyalty. * [06:00] Final thoughts on maintaining focus and pushing through competition.

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Time-Stamped Show Notes * [00:00:30] Introduction to the episode's theme * [00:01:00] Recapping early event planning experiences * [00:02:00] Transition from hands-on event planning to strategic delegation * [00:03:00] Insights on long-range planning and its necessity * [00:04:00] Hiring a professional event planner and its impact * [00:05:00] Discussing the "Who Not How" principle * [00:06:00] Practical advice for applying this principle in your own business * [00:07:00] Closing thoughts on business growth and operational efficiency

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Time-Stamped Show Notes * [00:00:30] Introduction to Stretch Goals and Their Importance * [00:01:30] Breaking Down Monthly Goals into Weekly Targets * [00:04:00] Adjusting Strategies to Meet Weekly Targets * [00:06:30] The Importance of Documenting Strategies and Outcomes

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Time-Stamped Show Notes * [00:00:30] Introduction to Systems vs. Processes * [00:01:30] The McDonald's Example * [00:04:00] Deciding When You Need a System or Process * [00:06:30] Steps to Implementing Systems and Processes * [00:09:30] Conclusion and Final Thoughts

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Time-Stamped Show Notes * [00:00:30] Introduction to the episode and discussion on the scarcity mindset. * [00:01:30] Personal experiences with scarcity mindset and its impact on business decisions. * [00:02:30] Detailed explanation of fear setting and how it helps manage anxiety. * [00:03:30] The importance of data-driven decisions in business to avoid panic-driven reactions. * [00:04:30] How hiring an executive assistant helped refocus on business growth and reduce scarcity fears. * [00:05:30] Closing thoughts on maintaining balance and moving forward despite challenges.

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Time-Stamped Show Notes * [00:00:30] Introduction to hiring an executive assistant. * [00:01:30] Differences between administrative and executive assistants. * [00:02:30] My journey from resistance to hiring an executive assistant. * [00:04:00] Immediate impacts of hiring an executive assistant. * [00:05:00] The necessity of systematization for effective assistant integration. * [00:06:30] Criteria for selecting the right executive assistant. * [00:08:00] Conclusion and thoughts on the transformative potential of the role.

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Time-Stamped Show Notes * [00:00:30] Introduction to scaling your business and the mathematics behind it. * [00:01:30] Detailed breakdown of reverse engineering your business growth. * [00:02:30] Discussion on resource allocation and optimizing lead generation. * [00:04:00] Transitioning from doing to leading: Managing growth through people. * [00:06:00] Advanced scaling strategies and the importance of leadership in scaling. * [00:07:00] Closing thoughts and preview of upcoming discussions on deep-dive scaling techniques.

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Time-Stamped Show Notes * [00:00:30] Introduction: Discussing the nature of leadership and decision-making. * [00:01:30] Analyzing a case where leadership was crucial in crisis management. * [00:02:30] Detailed walkthrough of the decision-making process using real-world examples. * [00:03:30] Tips on how to effectively gather data and feedback without resorting to a democratic vote on critical decisions. * [00:04:30] Closing thoughts on the responsibilities of a leader and the importance of making informed decisions.

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Time-Stamped Show Notes * [00:00:30] Introduction to dealing with overwhelm and its impact on performance. * [00:01:30] Discussion on the nature of being overwhelmed and its effect on life and business. * [00:02:30] Explanation of the Eisenhower Decision Matrix and its application. * [00:03:30] Practical tips on prioritizing tasks and scheduling them effectively. * [00:04:30] Insights on how to maintain focus and manage tasks during overwhelming periods.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of deep work and its impact on business growth. * [00:01:30] Discussion on the transition from traditional work habits to deep work. * [00:02:30] Practical steps for integrating deep work into your daily routine. * [00:03:30] The importance of setting clear goals and preparing for deep work sessions. * [00:04:30] Strategies for maximizing productivity through focused work sessions.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of "Today is My Everything" and its impact on productivity. * [00:01:30] The importance of planning and how it shapes effective daily routines. * [00:02:30] Detailed steps on preparing for a productive day. * [00:03:30] The role of small tasks in achieving larger goals. * [00:04:30] How viewing each day as an investment can change our approach to time management. * [00:05:30] Balancing productivity with meaningful personal time.

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Time-Stamped Show Notes * [00:00:30] Introduction to balancing parenting and entrepreneurship. * [00:01:30] Discussing the constant pull of entrepreneurship on personal time. * [00:02:30] Lessons learned from military leadership on truly being family-focused. * [00:03:30] Tips for integrating family time into a busy entrepreneurial schedule. * [00:04:30] The importance of reflecting your priorities in your daily schedule. * [00:05:30] Closing thoughts on ensuring your actions align with your stated priorities.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of leadership in scaling a business. * [00:01:30] Discussion on aligning team goals with business objectives. * [00:02:30] Tips on effective communication and fostering autonomy within teams. * [00:03:30] Insights into supporting your team without micromanaging. * [00:04:30] Strategies for building a supportive and accountable team culture.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of doing hard things in various aspects of life. * [00:01:30] Personal anecdote about training a new, energetic dog. * [00:02:30] The link between effort and outcome in personal and professional contexts. * [00:03:30] Strategies for embracing and prioritizing hard things. * [00:04:30] Practical tips for integrating hard tasks into daily routines. * [00:05:30] Closing thoughts on the long-term benefits of embracing hard challenges.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of legacy beyond traditional definitions. * [00:01:30] Personal reflection on what legacy means on a familial and community level. * [00:02:30] Discussion of Benjamin Franklin's influence on my understanding of legacy. * [00:03:30] Practical steps for integrating legacy into daily life. * [00:04:30] The importance of aligning actions with personal values in legacy building. * [00:05:30] Encouragement to consider long-term impacts and the big picture. * [00:06:30] Final thoughts on living a life that matters and the call to "Do both."

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of probability and its relation to business growth. * [00:01:30] Story of a coin flipping game illustrating random probability vs. controlled outcomes. * [00:02:30] Discussion on the illusion of probability in business and how experience alters outcomes. * [00:03:30] Strategies for scaling your business by focusing on key growth areas. * [00:04:30] How to apply lessons learned to consistently beat the odds. * [00:05:30] Closing thoughts on shifting from a game of chance to strategic mastery in business.

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Time-Stamped Show Notes * [00:00:30] Introduction to the concept of process vs. outcome and the story of the Volkswagen Cabriolet. * [00:01:30] Explanation of the military tradition of the "captain's car" and my unconventional choice. * [00:02:30] Discussing the financial and personal motivations behind choosing a less glamorous vehicle. * [00:03:30] Insights into the daily realities and sacrifices of embracing the process. * [00:04:30] Conclusion on the importance of process over outcome in achieving long-term goals.

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Time-Stamped Show Notes * [00:00:30] Introduction to the "No Bad Decisions" mindset. * [00:01:30] How the mantra helps maintain focus in various aspects of life. * [00:02:30] Examples of applying the mindset in daily routines and decisions. * [00:03:30] Discussing the challenges of implementing new habits and making sustainable changes. * [00:04:30] The benefits of building better habits through consistent good decisions. * [00:05:30] Practical tips for integrating the "No Bad Decisions" mindset into your life.

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Time-Stamped Show Notes * [00:00:30] Introduction to real estate investing for non-real estate focused entrepreneurs. * [00:01:30] Overview of my real estate investment strategy and mentorship experiences. * [00:02:30] Advice on financial readiness for real estate investing. * [00:03:30] Details on investment strategies and the importance of significant equity. * [00:04:30] Comparison of ROI in business vs. real estate. * [00:05:30] Discussion on the realities of real estate cash flow and long-term strategy. * [00:06:30] Closing thoughts on when real estate investing makes sense for entrepreneurs.

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Time-Stamped Show Notes * [00:00:30] Introduction to personal brand growth strategies. * [00:01:30] Reflections on previous branding thoughts and current perspective. * [00:02:30] Strategic hiring: videographer and video editor. * [00:03:30] The importance of quality and accountability in content creation. * [00:04:30] Initiatives for boosting online engagement and newsletter subscriptions. * [00:05:30] The overarching goal for Q3 and the role of advertising in brand growth. * [00:06:30] Future updates and potential changes in social media strategies. * [00:07:30] Final thoughts on strategic brand growth and long-term goals.

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic of fear and its universal impact. * [00:01:30] Personal reflections on how fear appears in daily life and decision-making. * [00:02:30] Strategies for recognizing and analyzing fear. * [00:03:30] Practical tips for using fear as a motivator and overcoming it. * [00:04:30] Discussion on using fear to enhance decision-making and risk assessment. * [00:05:30] Encouragement to embrace fear for personal and professional growth.

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Time-Stamped Show Notes * [00:00:30] Introduction to the power of storytelling in personal and business contexts. * [00:01:30] A personal anecdote illustrating the memorable impact of storytelling. * [00:02:30] Daily reflections on the importance of storytelling in effective communication. * [00:03:30] Step-by-step guide to constructing a story that resonates and retains. * [00:05:00] Applying the storytelling framework to a personal narrative about starting a blog. * [00:06:30] The transformation achieved through storytelling and its effects on personal growth and business success. * [00:08:00] Conclusion: Encouraging listeners to harness the power of storytelling to become more engaging and effective communicators.

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Time-Stamped Show Notes * [00:00:30] Introduction to brain exercise and its impact on cognitive performance. * [00:01:30] Personal story on the transformative power of brain exercise. * [00:02:30] Daily routines that incorporate brain exercise for optimal mental health. * [00:03:30] How structured workdays enhance mental engagement and productivity. * [00:05:00] Simple brain exercises that can be integrated into everyday life. * [00:06:30] The broader implications of technological advancements on brain health. * [00:08:00] Closing thoughts on maintaining cognitive sharpness in the modern world.

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Time-Stamped Show Notes * [00:00:30] Introduction to a day in the life of a digital entrepreneur. * [00:01:30] Overview of the morning routine and its importance. * [00:02:30] Transition from family time to personal workout and work start. * [00:03:30] Explanation of weekly work structure for optimal productivity. * [00:05:00] Details on afternoon routines and balancing work with family activities. * [00:06:30] Evening routine and strategies for unwinding after a busy day. * [00:08:00] Final thoughts on maintaining work-life balance as an entrepreneur.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of accountability in entrepreneurship. * [00:01:30] Analysis of the early need for tactics in business growth. * [00:02:30] Transitioning from tactic accumulation to prioritizing accountability. * [00:03:30] Personal reflection on the impact of lacking accountability. * [00:05:00] Discussion of scientific studies supporting the effectiveness of accountability. * [00:06:30] Strategies for implementing accountability in your entrepreneurial journey. * [00:08:00] Conclusion: Upholding accountability as a core component of entrepreneurial success.

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Time-Stamped Show Notes * [00:00:30] Introduction to the episode and the concept of groupthink. * [00:01:30] Explaining groupthink and its impact on decision-making. * [00:02:30] Historical context of media evolution and its parallels in podcasting. * [00:03:30] How the podcast industry reflects groupthink dynamics. * [00:05:00] Strategies to combat groupthink in organizations. * [00:06:30] The role of a devil’s advocate in challenging group consensus. * [00:07:30] The importance of diversity in information and perspectives. * [00:08:30] How to foster a culture that encourages critical evaluation and dissent. * [00:09:30] Closing thoughts on the necessity of resisting groupthink for business growth.

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic and personal experience with chemically induced apathy. * [00:01:30] The onset of unexpected emotional and motivational changes. * [00:02:30] Identifying the cause: the impact of sleep aids on mental health. * [00:03:30] How established habits helped maintain normalcy during challenging times. * [00:05:00] The importance of building strong, resilient habits. * [00:06:30] Reflecting on small vices and their potential to derail significant goals. * [00:08:00] The power of habits in overcoming personal challenges. * [00:09:00] Closing thoughts and the vital role of professional help when needed.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of an email marketing calendar. * [00:01:30] My personal journey with email marketing and the initial challenges. * [00:02:30] How the email marketing calendar transformed my business. * [00:03:30] Detailed explanation of setting up an email marketing calendar. * [00:05:00] Breakdown of the GLF email sequence and its effectiveness. * [00:06:30] Tips for crafting impactful Gain, Logic, and Fear emails. * [00:08:00] The importance of consistency in email marketing. * [00:09:30] Recap and the power of strategic email planning.

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Time-Stamped Show Notes * [00:00:30] Introduction to the podcast and the concept of "strings too short to be saved." * [00:01:30] Exploration of personal experiences with social media and its impact on perception. * [00:02:30] Discussion on influencers and the psychological shift in social media interaction. * [00:04:00] Insights on old business beliefs and their impact on growth. * [00:06:30] Methodology for reevaluating and letting go of limiting ideas. * [00:07:30] Conclusion and encouragement for listeners to apply these insights.

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic of discipline * [00:01:30] Exploring the necessity of discipline in various aspects of life * [00:02:30] My personal struggles and lessons learned from a lack of discipline * [00:03:30] The importance of consistency over intensity in maintaining discipline * [00:04:30] How to practically build and apply discipline in daily life * [00:05:30] Tips for setting realistic, achievable goals to foster discipline * [00:06:30] Why reviewing and reflecting on your actions is crucial for growth * [00:07:30] The benefits of starting with simple tasks to build discipline * [00:08:30] Encouragement to expand your thresholds and challenge yourself

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Time-Stamped Show Notes * [00:00:30] Introduction to professionalism * [00:01:30] Personal story about pilot training and professional aspirations * [00:02:30] Learning from Kobe Bryant's dedication to practice * [00:03:30] The challenge of balancing coaching and entrepreneurship * [00:04:30] Focus on becoming a professional entrepreneur * [00:05:30] The importance of identifying your professional focus * [00:06:30] Tips for daily and weekly progress reviews * [00:07:30] The significance of planning and organizing your time * [00:08:30] Continuous learning and improvement strategies * [00:09:30] The role of personal health in professional success * [00:10:30] Closing thoughts on professionalism and continuous improvement

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Time-Stamped Show Notes * [00:00:30] Introduction to procrastination and prioritization * [00:01:30] Discussion on chronic minimal effort vs. acute maximal effort * [00:02:30] Real-life implications of delaying essential tasks like bookkeeping * [00:03:30] How regular finance meetings simplified financial management * [00:04:30] The pushup grid and its application in daily fitness * [00:05:30] The scientific backing for regular, minimal exercise routines * [00:06:30] Setting up business systems to foster consistent effort * [00:07:30] Strategic delegation and its benefits to business operations * [00:08:30] Closing thoughts on the importance of striving for consistent, minimal effort

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Time-Stamped Show Notes * [00:00:30] Introduction to the podcast and discussion on the spectrum of optimism, realism, and pessimism. * [00:01:30] The impact of mindset on achieving entrepreneurial goals. * [00:03:00] Introduction to the Stockdale Paradox and its relevance to entrepreneurs. * [00:05:00] Explanation of unwavering faith and confronting brutal facts within the paradox. * [00:07:00] Personal anecdote about managing debt and how it shaped my understanding of mindset. * [00:09:00] Conclusion on balancing optimism with realism and its benefits.

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Time-Stamped Show Notes * [00:00:30] Introduction to the topic of delegation in leadership. * [00:01:30] Discussing the misconception of communication skills among leaders. * [00:03:30] Explanation of the positive handoff technique from aviation and its application in business. * [00:05:00] Detailed steps for clearer communication when delegating tasks. * [00:07:00] Summary of effective leadership practices and the necessity of ongoing effort.

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Time-Stamped Show Notes * [00:00:30] Introduction to the episode * [00:01:00] Discussing jealousy and success * [00:02:00] Personal experiences with a scarcity mindset * [00:03:00] Transitioning to an abundance mindset * [00:04:00] Defining scarcity and abundance * [00:05:00] How to begin changing your mindset * [00:06:00] Introduction to gratitude practices * [00:07:00] The impact of gratitude messages * [00:08:00] Detailed explanation of how to personalize gratitude messages * [00:09:00] The long-term benefits of mindset transformation

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of client success * [00:01:30] Personal moving story and challenges with transferring internet service * [00:03:30] The revelation of poor service for existing customers and excellent service for new ones * [00:05:30] Discussion on the focus on new customer acquisition versus nurturing existing ones * [00:06:30] Strategies for implementing a client success mindset in your business

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Time-Stamped Show Notes * [00:00:30] - Introduction to the podcast and the theme of wealth. * [00:01:30] - The misconception about the steps to wealth. * [00:02:30] - Observations from personal experiences with different financial groups. * [00:04:30] - The commonality of complaining about money and its impact. * [00:06:30] - Personal shift from a scarcity to an abundance mindset. * [00:08:30] - How the language we use can influence our financial reality. * [00:10:30] - Examples of how to shift discussions and thoughts on money. * [00:12:00] - The definition of true wealth and how to embody it. * [00:14:00] - Closing thoughts on maintaining a wealthy mindset.

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Time-Stamped Show Notes * [00:00:30] Introduction to the podcast and today's topic: Top business mistakes. * [00:01:30] Mistake #1: Waiting too long to monetize the business. * [00:03:00] Mistake #2: Missing out on maximizing the YouTube channel. * [00:05:00] Mistake #3: Taking on too much and losing focus. * [00:06:30] Mistake #4: Failure to lead effectively. * [00:07:30] Mistake #5: Letting employees dictate the brand direction. * [00:08:30] Recap and closing thoughts on learning from mistakes and embracing a growth mindset.

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Time-Stamped Show Notes * [00:00:30] Introduction to the importance of knowing your business's profitability. * [00:01:30] Insights from Andrew Carnegie's autobiography on running a profitable business. * [00:02:30] Discussion on old business practices and the evolution of profit tracking. * [00:03:30] Detailed analysis of Carnegie's profit optimization techniques. * [00:04:30] Application of these historical methods to modern business operations. * [00:05:30] Step-by-step breakdown of analyzing the customer journey for profit optimization. * [00:06:30] The critical role of measuring each aspect of the business process. * [00:07:30] Encouragement to take a proactive approach to business management for increased profitability. * [00:08:30] Final thoughts on the commitment required to truly optimize a business for profit.

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Time-Stamped Show Notes * [00:00:30] Introduction to today's topic on effective SEO strategies. * [00:01:30] How my journey with DIY garage gym equipment started and its role in my SEO strategy. * [00:03:30] Discovery of content impact and strategic focus on the 'DIY Garage Gym' keyword. * [00:04:30] Explanation of the Hub and Spoke model and its implementation on my website. * [00:06:00] Discussion on optimizing blog posts for SEO with targeted keywords. * [00:07:30] How the strategic SEO approach transformed my business. * [00:09:30] Tips on how to apply the Hub and Spoke method to different business models. * [00:11:30] Closing thoughts on the importance of a focused SEO strategy and encouraging action.

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Time-Stamped Show Notes * [00:00:30] Introduction to the hunter vs. farmer approach in sales. * [00:01:30] Deep dive into farming strategies and their long-term benefits. * [00:03:30] Exploring hunting tactics and how they lead to immediate results. * [00:05:30] Detailed discussion on tools and skills needed for effective hunting. * [00:07:00] Tips on balancing hunting and farming approaches for business growth. * [00:10:30] Closing thoughts on mastering sales and taking actionable steps forward.

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Time-Stamped Show Notes * [00:00:30] Introduction to the challenges of managing multiple companies. * [00:01:30] Insights into the necessity of having fewer, more focused companies. * [00:03:30] The importance of effective quarterly planning in business management. * [00:05:30] The critical role of a competent team and leadership in growing multiple companies. * [00:07:00] Final thoughts on the complexities and requirements of being a CEO of multiple businesses.

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Time-Stamped Show Notes * [00:00:30] Introduction to applying entrepreneurship lessons to parenting. * [00:01:30] Call to action: Engage with Jerred Moon on Instagram for a chance to receive a free sticker. * [00:02:30] Discussing the importance of a positive mindset in parenting. * [00:04:30] Focusing on effort over outcome - insights from mindset and resilience literature. * [00:06:30] Involving kids in financial discussions and decisions. * [00:08:30] Applying leadership skills to parenting. * [00:10:30] Summary and key takeaways on fatherhood and entrepreneurship.

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Time-Stamped Show Notes * [00:00:30] Introduction and context on the focus towards growing a personal brand. * [00:01:30] The importance of consistency in content creation, specifically podcasting. * [00:03:30] Behind-the-scenes work on converting podcast episodes into SEO-optimized blog posts. * [00:05:30] Details on the outsourcing process and the benefits of cost-effective scaling. * [00:06:30] Tactics for growing the newsletter, including the introduction of a referral program. * [00:08:00] Early strategies for Instagram engagement and follower growth. * [00:09:30] Reflections on the overall progress and plans for increasing website conversion rates. * [00:11:30] Final thoughts and future updates on growing a personal brand.

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Time-Stamped Show Notes * [00:00:30] Introduction: The importance of mindset in personal and professional growth. * [00:01:30] Personal struggles with scarcity, anxiety, and skepticism post-military life. * [00:03:00] The turning point: Engaging in a no-complaining challenge and its transformative impact. * [00:04:30] Incorporating meditation, breathwork, and journaling into daily routines for mindset improvement. * [00:06:00] The ongoing journey: Recognizing and managing negative emotions to maintain a positive outlook. * [00:07:30] Encouragement for others: Starting with the no-complaining challenge to initiate a mindset shift. * [00:09:30] Conclusion and invitation for further engagement through the newsletter.

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Time-Stamped Show Notes * [00:00:30] Introduction to transitioning from a side-hustle to full-time. * [00:00:50] My personal journey from the military to entrepreneurship. * [00:01:20] Addressing Hunter's question and the common concerns of making the leap. * [00:01:50] The importance of clarity in your offer and understanding your audience. * [00:02:20] The role of validation and momentum in deciding to go full-time. * [00:02:50] Practical advice for those considering the transition. * [00:03:20] Emphasizing the value of belief in oneself and one's vision. * [00:03:50] Conclusion and encouragement for future entrepreneurs.

Sign up for the TRY HARDER newsletter at https://jerred.com Time-stamped show notes:

[00:00:30] Introduction to the topic of stress
[00:00:46] Reminder to sign up for the newsletter
[00:01:15] The story of the Biosphere 2 project and its lessons on stress
[00:02:03] The distinction between eustress and distress
[00:02:36] Strategies for transforming stress into a positive force
- [00:03:11] Mindset shift: Viewing stress as an opportunity
- [00:03:24] Completing work on a longer timeline to reduce pressure
- [00:03:54] The ease and overwhelm continuum: Finding balance
- [00:04:38] Focusing on what you can control to minimize distress

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Timestamps (with 30-second intro)

00:30: Intro
01:00: Do you have a quarterly goal?
01:30: My early experiences with quarterly planning
02:35: The biggest problem I faced with my early plans
04:15: The key to planning an effective quarter
05:05: Strategy 1: Revenue Growth
06:20: Strategy 3: Business Health
07:50: Strategy 2: Leadership and Culture
09:45: Why you need all three strategies
10:10: Ready to go deeper?
10:35: Call to action

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Show Notes

[00:30] Intro
[01:00] Understanding Andrew Carnegie's philosophy
[03:00] Why being above the general average isn't enough
[04:30] Defining average based on your line of work
[06:00] Are you really above average? A humbling exercise
[07:00] How to strive for the new level of average
[08:00] The importance of finding the right peer group

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Show Notes

00:30: Introduction
01:00: The story of Blockbuster and Netflix
03:00: Why customers hated Blockbuster's model
04:30: Example of the four-week billing cycle strategy
06:00: Focus on creating value, not just revenue
07:35: The bottom line

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Show Notes:

00:30: Intro to fitness as a competitive advantage
01:04: My shift away from competitive CrossFit
02:19: Why I focus on overall performance
03:37: The science of brain speed decline & the book "Younger Brain Sharper Mind"
06:47: "Spark: The Revolutionary New Science of Exercise and the Brain" & optimal exercise dose
09:19: Why entrepreneurs shouldn't crush themselves at the gym
10:26: Tech, the future of work, and why being a high performer will be easier than ever

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Time-stamped show notes:

[00:00:30] Intro
[00:00:56] Sign up for my newsletter
[00:01:25] My experience with newsletters
[00:03:00] Why newsletters matter
[00:04:04] Types of newsletters
[00:05:07] How NOT to do a newsletter
[00:05:49] Recommended newsletter styles
[00:09:37] Don't forget to promote

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[00:00:30] Intro to money mindset for entrepreneurs
[00:01:30] The problem with just paying off your mortgage
[00:02:30] How interest impacts the idea of your home as an investment
[00:04:00] Using investments to generate passive income to pay bills
[00:05:00] Example of using rental income to pay mortgage
[00:06:00] Keeping your primary business income to grow wealth
[00:07:25] Thinking in terms of covering expenses, not just paying them off
[00:08:00] Building a secure retirement with income-generating assets

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Time-stamped show notes:

[00:00:30] Intro
[00:01:23] My story about influencers vs. actual revenue
[00:02:56] Influencer income survey data
[00:04:13] Strategic social media use
[00:04:30] Educational vs. experiential content
[00:06:19] Build your business, not just your following
[00:06:33] Social media as a support tool – my newsletter example
[00:08:53] Wrap-up, final thoughts

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Time-stamped show notes:

[00:00:30] Intro to the concept of good ideas
[00:00:53] Try Harder newsletter plug
[00:01:30] Discussion of my rapid business growth
[00:02:16] Intro to Julia Cameron and The Artist's Way
[00:03:05] Explanation of morning pages
[00:04:30] How to do morning pages
[00:06:07] Why journaling helps generate ideas
[00:06:54] The reticular activating system (RAS)
[00:10:02] Challenge to try morning pages for 7 days

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Time-stamped show notes:

[00:30] Intro
[00:58] Newsletter Signup Promotion
[01:52] Delegation Discussion Begins
[02:11] The Carwash Story
[07:20] Delegation vs. Task Assignment
[08:12] Importance of Autonomy
[08:48] The Ritz-Carlton $2,000 Rule
[10:51] Delegation with Kids Example
[12:28] Importance of Problem-Solvers
[12:57] When Checklists are Necessary
[13:47] Empower Your Team

Go to Jerred.com to sign up for the TRY HARDER newsletter! Show Notes

00:30: Intro
01:00: Why Jerred recommends 50 daily pushups
02:00: The art of small work
02:30: The Domino Effect explained
03:30: How to implement small work
04:00: Using pushups to build a strong mindset
05:00: Breaking big goals into tiny steps
06:30: Closing thoughts and call to action

Go here: https://jerred.com/

Time-Stamped Show Notes

00:00:00 Introduction, why this journey matters
00:01:11 My past hesitation about building a personal brand
00:02:00 What I see as the power of a personal brand
00:03:46 My plan to share the ENTIRE process
00:04:54 My "start from scratch" approach
00:06:15 How I'll begin building my brand & what you can expect
00:07:12 Why you'll want to read the Try Harder newsletter
00:09:16 Referral program explained & "Try Harder" stickers!
00:10:40 My strategy for step one
00:11:47 Subscribe, refer, and let's build together!

(00:00) Introduction – Jerred discusses the importance of improving oneself to grow a business that makes a positive impact on humanity.

(00:21) Achieving Optimal Performance – Jerred sets the stage for the discussion on achieving optimal performance in work and life.

(00:54) Defining Optimal Performance – The distinction between optimal and peak performance is explained, emphasizing sustainability in performance levels.

(01:55) Maintaining Optimal Performance – Strategies for consistently operating at 80-85% capacity, avoiding the fluctuation of performance levels.

(02:38) Personal Struggles and Solutions – Jerred shares his experiences with energy and motivation fluctuations, and how he addressed them.

(03:54) Keys to Optimal Performance – Sleep, hydration, and nutrition strategies that Jerred has found effective in maintaining his performance.

(06:51) Fitness and Deep Work – How fitness routines and deep work sessions contribute to sustaining optimal performance.

(11:23) Building Habits for Performance – Encouragement to focus on building habits that support optimal performance, with a call to action for listeners to try harder in developing these habits.

TIME-STAMPED SHOW NOTES:

[00:00:00] Introduction to the concept of better human business and the importance of continual self-improvement in business scaling and personal growth.
[00:00:21] Encouragement to subscribe and share if enjoying the content; introduction to the episode's focus on handling stress, pressure, and anxiety.
[00:01:00] Jerred shares a personal story from his freshman year of college related to his military aspirations and an intense experience during ROTC.
[00:02:21] Explanation of military fraternities within ROTC and Jerred's experience pledging, leading to a high-pressure situation involving firearms.
[00:03:18] Details of a potentially dangerous situation involving alcohol, firearms, and the pressure to disassemble and reassemble a 9mm pistol under duress.
[00:05:00] Reflection on the lack of stress felt during the situation due to preparedness and practice.
[00:07:00] Contrast with the stress of early entrepreneurship and the realization of financial pressures, highlighting the difference between knowing what to do and feeling lost.
[00:08:21] Discussion on the importance of perspective in handling stress and the role of experience in managing challenges.
[00:10:00] Three strategies for dealing with pressure and stress: seeking help through coaching or mentorship, gaining perspective through reflection, and recognizing the nature of stress to identify missing knowledge or actions.
[00:13:15] Encouragement to actively address stress and pressure by identifying and filling knowledge gaps, taking one step at a time, and the importance of trying harder to overcome challenges.
[00:14:00] Closing thoughts on acknowledging and addressing stress and anxiety through action and effort.

TIME-STAMPED SHOW NOTES:

[00:00] Introduction to the concept of "Better Human Business" and the podcast's goals.
[00:21] Introduction to the "Better Human Business Breakdown" segment.
[00:42] Explanation of the purpose behind analyzing successful businesses.
[01:00] Discussion on the importance of setting goals beyond just doable tasks.
[02:03] Introduction of Peter Attia and his contributions to health and longevity.
[03:30] Overview of Peter Attia's career and achievements.
[04:13] Analysis of the various revenue streams in Peter Attia's business model.
[05:24] Examination of Peter Attia's audience size and social media following.
[06:28] Key takeaways from Peter Attia's business model and strategies.
[07:17] Discussion on the focus and mission orientation of Peter Attia's business.
[09:25] Final thoughts on expanding one's business vision and impact.
[10:40] Call for feedback on the "Better Human Business Breakdown" segment and encouragement to try harder. Why a Better Human Business Breakdown? If you truly want to scale a business, you need to ask great questions and you need to find great answers.

In a Better Human Business Breakdown we are thinking of possibilities. We are expanding our minds. If you are simply setting a doable goal all you are doing is creating a task to check off your list.

Next, you could have a stretch goal - which is more challenging. It aims you at the edge of your current abilities; you have to stretch to reach it.

However, the best goal explores what's possible. When you see people and businesses that have undergone transformations and are at the top of the food chain, this is where they live. And that’s what we will look at in our Better Human Business Breakdowns.

We will benchmark and trend some of the best businesses our there that are building better humans to find the extraordinary answer you need for extraordinary results.

You do it. I do it. We all do it.

And I am not talking about poop…

I am talking about procrastination.

Procrastination is the act of delaying or postponing tasks or decisions. It can lead to stress, a sense of guilt, loss of productivity, and missed opportunities.

So how do we stop procrastinating?

TIME-STAMPED SHOW NOTES:

[00:00] Introduction to the topic of procrastination and its impact on entrepreneurs by Jerred Moon.
[00:21] Discussion on the reasons behind procrastination, including avoidance of discomfort and fear of failure.
[00:44] Analysis of how procrastination can lead to stress, guilt, and missed opportunities.
[01:34] Emphasis on embracing discomfort to overcome procrastination.
[02:02] Exploration of fear of failure and perfectionism as causes of procrastination.
[02:21] Mention of Shia LaBeouf's "Just Do It" motivational speech as a strategy to combat procrastination.
[03:26] Introduction of scientific strategies to reduce procrastination, focusing on future-oriented thinking.
[04:02] Suggestions for setting clear future objectives and improving skills to minimize procrastination.
[05:11] Encouragement to make autonomous decisions and seek support to combat procrastination.
[06:00] Jerred Moon plays Shia LaBeouf's motivational audio clip to emphasize the "Just Do It" approach.
[07:00] Discussion on the scientific study about time perspectives and their relation to procrastination.
[08:00] Advice on being future-focused and how it helps in reducing procrastination.
[09:00] Strategies for better time management and decision-making to avoid procrastination.
[09:59] Conclusion and call to action, highlighting the importance of taking steps to reduce procrastination and improve productivity.

Data Rules Everything Around Me!! Learn how I fell in love with business and how you can too.

Today, I cover three lessons in personal finance for the entrepreneur.

Do you ACTUALLY know what your competitive advantage is in your business? Let's find out in this episode.

I'm back from the podcast break and coming at you with my goals for 2024.

Here's a quick tutorial on setting goals for next year. See you again in 2024!

Learn how to run a quick holiday promotion that can generate some immediate revenue!

How to build a winning culture in your team.

Hey there, fellow entrepreneurs! Welcome to 'Breaking the Cycle,' where this December, we're flipping the script on the typical end-of-year hustle. It's time to think differently. In this episode, I dive deep into why doing less and thinking more isn't just a break—it's a strategic move for success.

We explore the power of slowing down, the importance of being present with our loved ones, and how reflection can be your secret weapon for a phenomenal year ahead. I'm here to challenge the 'work harder' mantra and advocate for a smarter approach. Think strategy, not just sweat.

Tune in as we discuss practical tips and insightful strategies for entrepreneurs looking to make the most out of December in a non-traditional way. Let's redefine success together and set the stage for a year where we're not just busy, but brilliantly effective. Remember, sometimes the best move is to pause and plan. Join me in making this December count in ways that truly matter. Let's think more, do less, and prepare for a game-changing year!

In this episode, "Reflect and Rally," we explore a unique perspective on end-of-year reflection, focusing on how looking back at your accomplishments can be a powerful tool for future success.

In this episode, we explore the delicate art of responding to raise requests, emphasizing the importance of assertive communication, empathy, and strategic decision-making. Our journey includes practical advice on:

Understanding the psychology behind salary negotiations
Effective techniques for transparent and impactful communication
Balancing empathy with firm leadership in salary discussions
Strategies for making fair and informed decisions on pay raises

Discover the critical shift in social media marketing with our podcast series, 'The Meta Shift: Pay to Play Dynamics.' We investigate Instagram's evolution from a free platform to a 'Pay to Play' arena, where organic reach is becoming obsolete. Dive into the mechanics of Meta's strategy, the diminishing power of organic content, and the inevitable push towards paid advertising for visibility. Each episode offers in-depth analysis, expert insights, and actionable tips for brands and individuals aiming to thrive on Instagram despite the paywall. Join us as we navigate the complexities of online visibility and provide you with the tools to ensure your digital presence doesn't fade into obscurity in this pay-to-play world.

Money can rule your mind. How can we logically live in abundance?

AI is here to stay. Have you implemented it in your business yet?

Are you building the world's littlest skyscraper?? As an entrepreneur do you know what you are actually building?

1,046 episodes and ONE lesson.

What is the true cost of too much screen time? I dive into my thoughts today.

Today's episode is the definition of simple, not easy.

Today, I tell the story of my first product launch and what I learned.

In your company, do you want to be the biggest or the best?

I just got back from our PT Biz Live Event and I got to close the event out with the final closing remarks... Here's what I told our members to focus on over the next quarter.

Today, I cover a straightforward goal-setting trick that will ensure all your days connect to your tomorrows -- Ultimately, how to stay laser-focused on your goals.

Ownership is tough. How can we do it as a leader without losing our credibility?

Why do I always tell business owners to try harder?

Today, I cover considerations for doing a price raise.

Data is one thing. Data-speed is another. The quicker you can make decisions, the faster you can scale. Today, I give you exact metrics to track as a business owner.

Do you have to make sacrifices to scale your company?

Today, I am talking leadership and communication.

Is there a metric we can track that will help us live a better life? Yes there is! And today I go over it.

Today, I go over the lessons I learned in making the Inc. 500 for the second year in a row.

I suck at Instagram. But one experiment I did seems to have paid off.

Today, I cover some of JFK's piece, "The Soft American."

Want to grow a business these days? You'll need to figure out email marketing to some degree.

How do you solve a problem in your business to allow for growth?

What can we learn from Taylor Swift?

If you want to scale you better fix this problem...FAST!

Today, I cover a simple trick I use to make sure I maintain my productivity.

Do you have a muse? You should.

Are you mentally tough? Here's my take.

This is by far one of my favorite presentations I have ever given on entrepreneurship. Give it a listen if you need help growing your business.

You don't always need new customers...

My thoughts on branding.

Today, we are in the weeds! Here's a shallow dive into calculating cost to acquire, and, more importantly, the profitability of your individual products/serivces. Master this skill and you will understand how to reverse engineer business growth.

Are you a maker or a manager?

In this episode, I give you a simple tax strategy that you can take to your CPA that could easily save you five figures in taxes this year.

In this eye-opening episode of the Better Human Business Podcast, we delve into the secrets of a time-tested, remarkably simple, yet stunningly effective advertising strategy. For over a decade, this method has weathered changes in market trends, technological advancements, and shifts in consumer behavior. With a million-dollar investment behind it, this approach has successfully powered numerous ad campaigns to new heights.

Today, I give my thoughts on the relationshop between money and happiness.

My oldest son just turned 11, which is about how long I have been an entrepreneur. How do I juggle being a good Dad and a good entrepreneur?

Today, I give an update on our 2023 Business growth strategy!

In this episode, I cover how to make decisions that will increase your NET Worth. In the short term, it may not seem to matter all that much. However, in the long run, this is how you build an unbreakable legacy.

Want to know how I can act as the CFO for multiple different companies and still have time to do anything? Answer: Simple finance at scale.

Are you a creator or consumer?

Starting multiple companies as an entreprenuer can either be amazing or awful. It all depends on whether or not you are answering one quesiton before you start soemthing new... Find out wha that is in today's episode.

Today, I introduce you to the artifical intelligence version of me... Crazy Stuff!

I just recently finished the book, 10x is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy. Today, I give you a breif overview of my thoughts and my biggest takeaways.

Last year, one of my companies made the Inc. 500 list—a list of the fastest-growing privately held companies in the world. Here are my Top 3 lessons learned!

Today, I answer a listener question about how much it costs to run an online business. Enjoy!

If you don't kill comofort, comfort will kill you.

Everyone thinks they are a GREAT communicator, but most people aren't. I have to REALLY try to be an effective communicator, and things seem to crumble when I am not trying hard. In this episode, I give two frameworks for effective communication. The first is how to communicate with your customers effectively. The second is how to communicate with your team effectively.

If we don't learn to say no, we will become the worst versions of ourselves. Listen to this episode to learn how I say 'NO' when something new comes along.

I just got done looking at enough data to make my eyes bleed. What did I find? Well, I found an incredibly simple way to increase the likelihood someone becomes a customer. In this episode, I tell you how to do it in your business.

Does being an entrepreneur suck?

Entrepreneurship, when pursued correctly, will apply pressure and discomfort to every part of who you are.

You’ll either survive it and become the best version of yourself imaginable.

Or, you won’t.

The two most significant impacts on my life have been fitness and entrepreneurship.

Fitness taught me self-discipline, which is instrumental to any success.

Entrepreneurship taught me self-mastery, which was life-changing.

The entrepreneurship journey is long, and it is hard.

So come back to this podcast when you are struggling.

What is your time worth?

Think about it.

What would you say an hour of your time is worth?

$100…?

$1,000…?

$10,000..?

I hate to be the first to break it to you, but your time is worth nothing.

I firmly believe that you need books that meet you where you are. That’s why book recommendations can fall flat at times. For example, a seasoned entrepreneur making a lot of money may recommend a more philosophical book about the impact of a business on the world.

If you’re new to entrepreneurship, you’ll read that book and think it was a waste of time because it didn’t tell you how to acquire more customers.

Some entrepreneurs have a lot of anxiety and self-doubt they need to deal with, so they need more reading on mindset, psychology, etc.
Some entrepreneurs are unorganized and inefficient, so they may need to read more about being productive goal setting, and implementation.
Some entrepreneurs suck with money and need more education on finance, accounting, budgeting, etc.
Some entrepreneurs are the worst at marketing or sales and must go deep down that habit hole.

Today, I’d like to give you 11 book recommendations and a framework for working through them.

Today, I want to talk about scaling a business.

I started with a laptop, a $5 product, $100K+ in debt, and ZERO knowledge of how to run a business.

Today, across multiple companies, we have 20 employees and do millions per year, and I am debt free.

So how does that happen?

In today's episode I give you the #1 way I have handeled customer objections over the years.

Do you have a morning routine? In this episode, I talk about my experince with morning routines, the real reason to have a morning routine, science to back it up and how you can get started with your own morning routine. Enjoy!

Today, I cover 5 different ways I am leveraging Artifical Intellgince to grow my business. Some of the ways are simple time savers and others are more complex strategy. Listen to get some ideas about how you could leverage AI in your business today.

Today, I take whip out a speech from the late 1800's by Andrew Carnegie where he talks about what you need to truly succeed and how, without it, you will surely fail.

I think we have gotten smart enough. Let's get back to focusing on the hard work over the smart work.

Today, I discuss what I feel is the biggest problem facing our current generation in being successful. Don't get me wrong there are a lot of problems in the world today, but this focuses primarily on what's stopping you from achieving your goals. I then give a simple 3-step process in getting around the problem and getting on the path to achieving your goals in record time.

Do you want to peek over my shoulder and see what I am doing to grow my business in 2023? Well, here it is! Our simple, yet robust, marketing strategy for 2023.

How do you balance it all!? This question comes up a lot. If we want strong finances, a good spiritual life, optimized health/fitness, deeper relationships, a growing business, and a somewhat normal personal life... how can we achive it all? Is it possible?

In this episode, I answer a listener question. The question is about how to stand out amidst all the noise/how to stand out in a saturdated market. My answer to this one may surprise you. Enjoy!

In this episode, I discuss more lessons learned in entrepreneuship. I go over leadership, indecision, and going deep vs. wide. Enjoy!

Today, I am answering a listener question. So how do you grow a business if you don't want to be a slave to social media? Well, there are multiple ways and I go over them today.

This podcast is for anyone looking to learn from the experiences of others. Join me as I share the lessons I've learned over the last 10+ years. My hope is that you can find ways to apply what I I've learned in your own journey.

Welcome to Better Human Business! Listen to Episode 001 to see if you want to be a part of the journey.

This is a very special episode, we have taken ALL of the guest we have had in the past and their advice for becoming a better human (100% open ended) So this is a along episode (3 hours!) so feel free to break this up, we will not have an episode next week because of this length. But this is over 120 humans, awesome guests we have had and their advice for how to become a better human.

Emily gets the normal round up of...

Mental Toughness Challenge
Fitness Challenge
And Book Recommendation each episode. Foster Cline

Then, she jumps into...

Questions from listeners:

Is there a workout you can beat Jerred at?
What does your training/nutrition look like as a breastfeeding mom?
Do you enjoy working out. If yes, with your husband or by yourself? If no, why?
How often in the beginning did you think Jerred lost his mind?
What does the work/life balance look like with Jerred working from home?

Then, we hop into kids and their fitness and nutrition!

Lastly,

End Questions:

Hardest workout you’ve ever done?
In your opinion, what’s the best activity for building mental toughness?
If you could only have one piece of equipment to train with for the rest of your life, what would it be (i.e. barbell, tire sled, whatever, etc.)?
Best advice you have for becoming a better human? This is 100% open-ended.

Whats up everyone, this week we have Brad Stulberg. He is the author of Peak Performance but his newest book is called The Passion Paradox. So we talk about his new book and how to focus on your passion and balance everything.

Today we have Dr. Matt Jordan. He has earned multiple degrees and is a really smart guy who has worked with world and olympic athletes. He has a ton of great experience and we pick up so much from him. We talk about what you should do if you are injured, how to come back from an injury. He really is a master of his craft and is always looking for ways to improve and innovate.

This week we have Joseph Hawthorne. We have such a great conversion, we talk about getting out of your comfort zone and pushing yourself in your business. We dip into what it ACTUALLY takes to transform your life or to make a big change. He knows what it really takes to make a human change.

This week we are talking to Tim Grahl about his new book," Running Down a Dream: Your Road Map to Winning Creative Battles." We talk about what it really takes to pursue your passions.

Today we are looking in to the future with the Betterhumanology podcast as we near our 10,000 humans goal.

Today we are also talking about The Soft American from JFK and having physical soundness. What changes do you think have happened with our physical fitness since 1960?

I go over some very astounding and even troubling stats at the physical readiness of the average American and the direction we are headed.

Hello all! This week we have Morgan Gillis from Flexible Foodie and 21 Days of Challenge. Some topics we talk about are changing mindset and controlling your thoughts. We talk about morning routine ins and outs, and we also dive into macro nutrients.

This week we are going over YOUR best advice for being a better human. For years we have asked guests on both of our podcasts what is their best advice for becoming a better human. So in this episode we go over a bunch of the top ones and talk a little more in-depth on some.

Welcome everyone, this week we have Dan Pardi. He is the CEO of Human OS. He has also been on Ted Talk. We touch on sleep but we dove deeper on other elements that others may not cover. Environmental factors, how to get more deep sleep, artificial light, and MORE.

This week we have Aglaee Jacob who is a diet and nutritionist. We talk a lot about her philosophies and how to not restrict yourself to a certain diet label. So of course we talk a lot about food, we talk about leaky gut, and her overall approach to all of this.

This week we have Dr. Amy Bender, she is a professor at the University of Calgary, and she is a scientist on a mission to promote sleep! We love talking about sleep and we loved this interview.

We talk about athletes and performance and why you should make sleep more of a priority. We also dive into caffeine and how it effects sleep performance. She also shares with us the athlete sleep questionnaire which she has used on olympic athletes.

Lastly we dive into wearable, which is the best for sleep, how todo lists can help, reading, and MORE.

Short and sweet this week. All you have to do is GO CHECK OUT THE GARAGE GYM ATHLETE PODCAST. We just dropped Season 6 today and have some new athlete and guest on it.

People do not decide their futures, they decide their habits and their habits decide their futures.

Listen to this episode to discover the 3 main habits you should be focused on in 2019 to see BIG TIME results!

This week is another special episode. We have monthly webinars for our members talking about training and anything to help them succeed. Every 12 weeks we have one about the next upcoming cycle so that our athlete know which track they should be on and how to execute their training to smash their goals.

SO we decided to publish our webinar for the first cycle of 2019 to the podcast! If you want to actually watch the webinar and see the slides talked about, they are always available to our members, including all of the webinars from this past year with some great topics.

Today we are taking a step back and reflecting on all of the podcasts, interviews, lessons learned, and then some. We are looking forward to 2019 and looking to evolve this podcast and this was a first step in that evolution.

This week we have David Rutherford from Team Froglog. He's a Navy SEAL medic, instructor, top motivational speaker, best selling author for adults and kids and is also a high performance coach. He's done a lot of cool stuff and we go over a lot. We talk about self confidence to building a business.

This week we have Sam Miller from Oracle Training and Nutrition to talk about what happens when you focus beyond the sets and reps and more on to nutrition. Factors to help you make your program better and you can continue to see progress.

This week is just Jerred solo talking about his Keto experience. This is a follow up after the James Slade episode who is one of our athletes and has been Keto for while. Jerred did Keto and tested metrics, performance in different energy systems, recovery, and everything. Today he spills the beans about how it went and who it might be for.

On the podcast this week we have Eric Helms. He is the chief science officer at 3D Muscle Journey. He has an awesome background, scientifically and athletically. He has published multiple peer reviewed articles and write for commercial fitness publications. Hes taught undergraduate and graduate level nutrition and exercise science. Eric speaks internationally at academic conferences for fitness, nutrition and strength and conditioning. He has a lot of more credentials you can check out and hear about. So we dabble in all of these topics and more.

We have a two time Highland Games World Champion with us this week, Matt Vincent. He's a real expert in throwing and strength training in sports. We talk about his retirement, why he did, working through injury, and how he got to start doing the Keto diet. He also dabbles in why you should add some throwing in to your routine. We also talk a little about his cycling.

Today we have Kate Jaramillo from Ketogenic Living 101. She also has the Wellness Podcast. Of course we talk about Keto and the Keto world. Dirty Keto vs Whole Foods Keto. We also get deeper in to Keto and focus on performance. She also shares some client success stories on their Keto diets and performance.

Today we have Dr. Robert Pastore. We talk about how dietary sensitivity can impact your recovery as an athlete and how to figure out what those are. He suggests some very practical and cheap ways to figure out some sensitivities without paying for an expensive or elaborate test. We also talk about neuro chemical imbalances negatively impact optimal performance, also touch on sleep and a lot more.

This week we have Brandon Webb, who recently wrote a book. He is a former Navy SEAL. His journey and how he was raised is incredible to hear. We talk about mastering fear and more good stuff.

This week we have Dr. Dan Siegel. He is pioneering the field is interpersonal neurobiology. He takes a lot of fields of science and applies it to the mind. We talk about a lot of mindset and how to apply some of these principles. He has written a ton of books and is a very smart person. You definitely have to check out this episode if you into brain training and mindset.

This week we have one of our own athletes, James Slade. He's been on the Garage Gym Athlete podcast and he's been an athlete of ours for a long time. What James has been working on is Keto and being a garage gym athlete. A lot of our athletes have expressed interest in Keto and we had had some specialists on relating to the subject we wanted somebody on that is doing the same training they are and seeing results and giving tops on how to best do Keto while doing our type of training. We also talk about how i will now be doing the Keto diet because its one thing to research something and give advice but its best to talk from experience.

This week we have Dr. Lindsey Lepley. We talk about how to take care of your joints and staying healthy. She's doing a lot of research around ACL tears. We talk a lot about eccentric training and blood restriction training.

Here is her biography:

Dr. Lepley’s research interests center around examining the negative neuromuscular effects of traumatic joint injury and identifying therapeutic approaches capable of combating neuromuscular dysfunction. Much of her previous and current research has evaluated the effects of eccentric exercise on the recovery of muscle function after anterior cruciate ligament (ACL) reconstruction. Additionally, she studied the impact of muscle inhibition on persistent muscle weakness, and the consequences of muscle weakness on knee joint biomechanics. Her current projects look to study the effects of ACL injury on neuromuscular function in a rodent model, and the ability of exercise to promote muscle and joint health for the purpose of translating this work back into the clinic to minimize the risk of traumatic osteoarthritis development.

This week we have the Keto Doc, Johm Limansky. We of course talk a lot about keto but we also talk about biohacking, all kinds of fasting, and stacking habits. When you should go low carb and when you should go full Keto.

Today we get to talk to Dr. Andy Galpin. He is a strength and conditioning scientist. He has his masters in human movement, and PHD is bioenergetics. He has a true level of mastery in his pursuit to be the best in his field. He is also the co-author of Unplugged.

Hey all, this week we have Adam Schaeuble. He referees to himself as the PHD, Previously Heavy Dude. He reached a point in his life where he weighed 327lbs and was already having weight related health issues in his late twenties. He decided to overhaul his lifestyle and his fitness and ended up losing over 100lbs. He has an incredible journey and we talk about a lot of different topics.

We dive into a lot of mindset things, what it takes to lose a lot of weight and sticking to goals. He also hosts the Million Pound Mission Podcast.

We have Jim Davis from the Good Athlete Project. He was a collegiate football player who also played arena football and european football. After his football career he went on to get a degree at Harvard, and then the Good Athlete project was born. Here is from their website:

What is a Good Athlete? Have you ever shown up to a biology class shaking with excitement? because that will happen every Friday night this fall as High School football players prepare for their games. The platform of athletics is undeniably powerful, and we are on a mission to be sure it is used to its full potential. Through the lens of cognitive neuroscience and social theory, we capitalize on one's desire to be Good Players to ensure they become a Good People.

We use research-based methods to teach for those things in life that truly matter: character, leadership, grit, growth mindset, conscientiousness, and yes, kindness. Contact us to find out how we can support your team!

This week we have Ron McKeefery. He is internationally recognized as a leader in sports development and twice been names collegiate Strength and Conditioning coach of the year.

We talk about the difference between passion and emotion. He has a very open mind and a few decades of coaching under his belt. We also talk about the human element and getting our athletes to commit to a program.

This week we are recapping the Spartan Super we did in Asheville, North Carolina. Jerred and Joe met up with a bunch of our athletes to tackle this 9 mile, 25+ obstacle up a mountain.

We talk about our take aways from this race. Our top 3 tips and tricks for future obstacle course races. We tell you what our favorite and least favorite obstacles were for the race and just recap the whole race experience.

If you do spartan races or thought about doing an obstacle course race check this one out. AND if you were wanting to join us for our next one, because there WILL be another one, stay tuned we'd love to have you. Those who came got free shirts and stuff from us.

This week we have Dr Bret Scher, a certified cardiologist who have a very different outlook than others in his field. He is trying to help prevent a lot of problems and unhealthy situation verses just treating them when somebody is in a bad situation. He is thinkings several steps ahead before there is a problem

We cover a lot of topics and i ask him everything I could even think of. If you want more information after this he has his own podcast and a lot of great information.

This week we talk with Derek Hansen. He has been working with athletes in speed, strength and power sports since 1988. We really dive into speed, why its important, how to train it, how not to train it, and why its important for the majority of athletes.

This week we have Scott Nelson, co-founder of Joovv, a red light therapy company. He has worked leadership positions for some of the largest medical device companies in the world.

We talk a lot more about the science behind light therapy, including, wait for it... Photobiomodulation. Yup thats a real thing.

Hey everybody this week returns Dr. Danny Matta on talking about mobility, breathing and entrepreneurship. We discuss a wide range of topics as usual, being on each other podcasts. He is a doctor of physical therapy and is on the MobilityWOD staff.

We talk about nasal breathing, movement, avoiding silly injuries, and even dabble into entrepreneurship. A lot of great information AND just a great conversation.

Also if you are interested in our training check out Garagegymathlete.com. We have one on one coaching available or just the programming depending on how serious you want to get. Our athletes have had some amazing results with our training, which can also view their stories on the website.

Joe is back on the podcast who was previously on talking about olympic lifting. Going from competitive Crossfit to weightlifting. He now coaches kids as well as teaches. He also is starting to author children's books toward fitness and movement. (Lucy Meets a Power Lifter)

We talk about kids discovering fitness and movement and how kids aren't moving enough. Also how to integrate fitness back to play.

So if you are a parent or are around kids then definitely check out this episode.

This week, we have Dr. Theresa Larson on the podcast!

Dr. Theresa Larson (aka “Dr. T”) has become one of the fitness world’s most sought-after experts on movement health. Dr. Larson earned her doctorate in physical therapy from the University of Saint Augustine in San Diego, CA. A former Marine Corps Engineer Officer and Combat Veteran, Theresa also played professional softball in Italy as well as semi-professional softball in the United States, was an All- American Division I softball player at Villanova University, as well as a former Body-for-Life Champion. Theresa founded Movement Rx with her husband in 2013 in order to break free from the limitations that traditional physical therapy puts on practitioners and patients. The result was a company where skilled practitioners can authentically treat patients with the time, care, and movement education they deserve.

In this episode, we discuss:

Dr. T's transition from Marine to Doctor of Physical Therapy
How she lived and overcame a severe eating disorder
Why she launched a digital platform to help more humans
How to Dig out of Dark Places
Why journaling is such an important practice
How to change your state
Why high-touch in-person coaching will always be relevant

This week we finally have AJ Baker on the podcast from Whoop. Whoop is a fitness wearable unlike any other out there. Its focus is recovery, strain, etc. There is a lot of research to their device and a lot of professional athletes wear them.

I have worn a Whoop for over a year and a lot of our athletes not wear a Whoop. We also have a team now so if you are doing our Garage Gym Athlete programming and have a Whoop we can get you added so you can see the rest of the team and people doing the programming you re doing.

*Disclaimer, we have no affiliation with whoop, no financial ties, no kick backs, we just believe in the product. If you have done our programming you know we really care about recovery.

This week on the podcast we have another Coach Cast.

Jerred, Joe and Ashley get together and talk about the new cycles. We go over the upcoming fit week(s), the top tips for maxing out and setting bench marks. We also go over the upcoming new cycles and tracks, as well as dive in to some nutrition sensitivities, fueling up and alcohol.

This week we have best selling author Dr. John Ratey. He specializes with exercise in the brain and has been on Ted Talk. He has published over 60 peer-reviewed articles, and 11 books published in 17 languages, including the groundbreaking ADD-ADHD “Driven to Distraction” series with Ned Hallowell, MD. With the publication of "Spark-The Revolutionary New Science of Exercise and the Brain," Dr. Ratey has established himself as one of the world's foremost authorities on the brain-fitness connection.

We talk a lot about children, them being smarter, fitter and everything in-between. That is what a lot of research is on as well. Even if you are an entrepreneur we go over exercise to increase your mental productivity.

Josh Trent is the Founder of Wellness Force and host of the top ranked iTunes Podcast, Wellness Force Radio. He is the creator of the Wellness Frequency Method, a lifestyle training program blending practicality and spirituality for freedom-based living. Josh has spent the past 15 years as a trainer, researcher, and facilitator discovering the physical and emotional intelligence for humans to thrive in our modern world. From over 300 high-level interviews with some of the most respected minds in the wellness, health, and self-help industries, Josh has been featured in major wellness publications such as Soul Feed, WellnessFX, ACE, and is a featured speaker for the FitTech Summit CES in Las Vegas.

We talk about coping with stress, becoming more spiritual and connecting with yourself.

This week is all about MURPH. We are publishing early because we know a lot of people will be doing the workout on Monday.

We get into the weeds with MURPH. Some of the myths, how to prepare and executing the workout. If you are doing MURPH this weekend or anytime definitely check this one out. Who better to give MURPH advice than from the guy who did it every saturday for a year??

LT. Michael P. Murphy (SEAL) was the officer-in-charge of a four-man SEAL element in support of Operation Red Wings, tasked with finding a key anti-coalition militia commander near Asadabad, Afghanistan. A fierce gun battle ensued on the steep face of the mountain between the SEALs and a much larger enemy force. Moving away from the protective mountain rocks, he knowingly exposed himself to increased enemy gunfire to radio his position to SOF Quick Reaction Forces. Though injured, LT. Murphy fought on, allowing one member of his team (Marcus Luttrell) to escape, before he was killed. For his selfless actions, LT. Michael Murphy was posthumously awarded the Congressional Medal of Honor on October 27, 2007. We honor his sacrifice and memory though The Murph Workout.

This week we have Tim Crockett. Here is an exert from this site and what he is doing.

"My name is Tim Crockett and I’m going to row a 23ft boat, 'The Kraken', across the Atlantic ocean.

I'm doing this for very good reason: as a holder of both American and British passports, and being a Special-Forces veteran, I am painfully aware that many US and UK soldiers are struggling with depression, anxiety, alienation and thoughts of suicide brought on by PTSD. The journey I face is my way to raise awareness, educate and to start connecting those who need help with those that are there to provide assistance.

My pending journey is to take part in the 2018 Talisker Whisky Atlantic Challenge, a race of more than 3,000 nautical miles from the Canary Islands to Antigua across the Atlantic Ocean. Considered by some to be one of the toughest challenges on earth. To put it into perspective, more people have scaled Everest or have journeyed into space than have rowed across the Atlantic. Even fewer have rowed it solo.

While I’ll be alone in the Atlantic, I need your help to get me there and by doing so you will be helping many other tame their own personal 'Kraken'."

This week we have Dr Anthony Jay. He is currently at the Mayo clinic researching stem cells in epigenetic. He is also the best selling author of Estrogeneration.

So of course we talk about epigenetic, then some DNA consulting, and changing your genes through fitness. We also dabble in testosterone, his top 10 estrogen related things to avoid, and MORE.

This week we have Dr Cake Shanahan who specializes in the promotion of health and reversal of disease using traditional food as a first line of treatment. She is also the author of Deep Nutrition (highly recommend picking up).

We talk about the science of burning fat and why some diets work for some people but not others. Also how your mitochondria could be sick which is why you can't burn fat or cause certain diseases and how to fix them (spoiler, less carbs).

She gives us a sneak peak on her next book that is still in the publishing phase so this is a great opportunity.

This week we have movement specialist Carl Paoli. He is a former gymnast and has worked with lots of different fitness communities. He started Freestyle Connection, which is a site dedicated to inform, connect, encourage, and support a community of thinkers and doers through movement, nutrition, technology, lifestyle, business, and culture.

We talk about aligning our mind with our body to help achieve fitness goals as well as mental.

This week we have Anat Baniel. Anat Baniel, founder of Anat Baniel Method® NeuroMovement®, is the author of two highly acclaimed books, Move Into Life: NeuroMovement® for Lifelong Vitality and Kids Beyond Limits. Anat was trained as a clinical psychologist, dancer, and was a close professional associate of Dr. Moshe Feldenkrais for over a decade.

Anat is renowned for her success working with small children and infants with developmental difficulties who she has helped to achieve goals never thought possible by their medical professionals. Through her work she has helped those with chronic pain and other limitations regain full functioning. She has helped her many students, young and old, regain vitality and the ability to pursue their dreams.

We talk about how to access the brain and enhance performance at all levels. How physical and mental exercises can enhance productivity.

Very interesting stories and great information on how to increase your brain function.

This week we have Jacques Devore. Jacques is a Primal health coach, and expert USA cycling coach. He has started several fitness centers and strength and conditioning centers.

We talk about the importance of training power verses strength in training for anything. No matter what sport you train for, training power will benefit you. And then sustaining that power over time.

This we have breathing practitioner Patrick McKeown. Patrick is a bestselling author and expert on the top of optional breathing for improved health, wellbeing and fitness.

We talk about breathing exercises and how you can test your own body for oxygen efficiency. He gives advice on improving your breathing efficiency and performance.

Quick announcement, NEW CYCLES have launched today. Its never too late to join, we will be giving away a FREE barbell and T shirts to new athletes.

GarageGymAthlete.com

This week we have Alex Hutchinson. He describes himself as a science-journalist, and writes about endurance and health and fitness. He also wrote the book Endure.

We talk about working from home, staying disciplined, and finding inspiration. We talk about what defines the limits of endurance and human limits. We also go into how he got into journalism and combining his love for endurance and science.

This week we have CrossFit games athlete Lindy Barber. Lindy has a great athletic background, she's gone to the games as an individual and team competitor.

Lindy has some really great stories from overcoming her serious back injury, being smart about training, and competing as both an individual and a part of a team in CrossFit.

Really great episode about training and being smart about what you do in the gym.

Coaches episode number 2 coming at you! This week we are talking about things we have learned about with nutrition from research, self experimentation, books, society, the works! This is just a sample size and we could have gone on much longer. There will be an article to follow soon.

We also get into the NEXT CYCLE which is starting up soon. Check that out at Garagegymathlete.com.

Lastly, whats your spirit animal? why?

Dr. Tommy Wood back! This is the second time we have had him on which means...well, we like him! Definitely, check out his first episode either before or after this one.

In this episode, we discuss a blood test that can provide a wealth of information about yourself and your health and also how to fix your gut, improve athletic performance, and MORE!

Joining us this week is Evan Brand of the Evan Brand show. He is a board certified holistic nutritionist, certified functional medicine practitioner, and nutritional therapist.

We talk about how the majority of Americans have either a parasite or yeast problem in their gut and how to treat it. We also go in to how nutrition can reverse depression, first steps in to healing your gut, and MORE!

If you have interest in nutrition and functional medicine this is a great one to listen to.

This week we have Setema Gali. He is the World’s Greatest Coach For the Highly Committed, The Reverend Of The Revolution, Husband and Father, Mentor to Entrepreneurs & Executives, Speaker/TrainerBest-Selling Author, Super Bowl Champion, Don't miss this episode!

We talk about why you need to just do your job, what you said you would do and what you're committed to do. How prioritizing your time and focusing on what you set your time for will lead to success. We also talk about why investing in yourself is always worth it and going from amateur to professional.

Dr. Ben Bikman is BACK on the podcast. If you didn't hear his first episode definitely go back and check it out, it was one of our favorite which is why he is back! We talk about ketosis, low carb, and the plagues of prosperity.

We talk about why insulin resistance needs more attention and respect because of how it effects so much. We also really dive in to time restrictive eating.

This week, on the Betterhumanology podcast, we have Dutch Lowy!

Dutch has been coaching since 2005 and is currently the head weightlifting coach at BlackBox. He specializes in taking weightlifters of all levels through the course of weightlifting excellence. Dutch has been competing in weightlifting at the national level for over 6 years with several top 3 finishes at national events. He has also coached weightlifters at the world championships and various other national and international competitions. He is a father of three spunky children and a husband to the most amazing wife on the planet.

Dutch has transitioned from competitive athlete to focus on growing and developing other athletes and coaches. Through this process, he has learned a lot on what it takes to build a better human on all fronts.

Don't miss this episode!

This week on the podcast we are excited to welcome back Dr. Allison Brager who joined us last year. We catch up with Allison who has since commissioned in the Army.

We talk about how genetics could determine what time of sleep is best for you and your circadian rhythm. Why quality is better than quantity for sleep, how light exposure will increase (or decrease) sleep quality. We also dive into Sleep residency and more!

Hey, this week we have Dr. Mike and Andrew from MoveU. Dr. Mike and Andrew spent 4 years refining Andrew’s rehab process and applying it to patients in their clinic with incredible success.

WE talk a lot about movement and mindset. We go into finding our path and what we are really passionate about.

These guys are super enthusiastic, very authentic and it was a blast having them on.

For those paleo fans our there no introduction is needed. But this week we have Juli Bauer from PaleOMG. She has released many cook books and paleo centered material along with her blog.

We talk about the journey of pre-paleo diet, supplements and everything that didn't work. We also get into training, how to change your diet in an unsupportive environment and lots of other tips and tricks to help turn your diet around.

This we have an inventor, Dr. John Janquish. The best overview about him comes directly from his website:

"Dr. John Jaquish began his experience in life sciences after being told by his Mother that she had been diagnosed with osteoporosis. John, in an effort to help his mother, created a device to place axial loading through bone to safely cause osteogenic loading events. The device was to trigger the effects of high-impact loading, but without the risk of injury."

We also talk about another invention of his, the X3 bar, increasing force, strength through different ranges of motion, and more.

This week we have an US Air Force Recruiting and Retention superintendent, Mike Daggett. He was on the brink of being kick out of the Air Force due to being overweight and that is where his transformation story starts. He also hosts the Whys Advice Podcast.

We talk about how he turned his career, diet and lifestyle around and how helps others do the same. He really opens up on how he was failing and how he turned things around.

This week is a special episode on the podcast. We have all three coaches diving into how to succeed in 2018.

We talk about the new programming cycles which start January 1, how to succeed in the program, and how succeed in life.

We also talk a little about alcohol and training, food tips and tricks, and more. so check it out, it was a great conversation and will definitely help start the new year off right.

This week we have Dr Anthony Gustin, who was trained as a chiropractor, practiced in the health and fitness area, but has recently turned his focus to nutrition and has his own line of supplements. Formerly knows as PureWOD, now Equip Foods and started a company called Perfect Keto.

We talk about prioritizing thats important, getting organized, and pursuing our goals.

Today we have Dr. Steven Gundry, renowned cardiologist and surgeon for 30 years. He is a New York Times best selling author including most recently "The Plant Paradox"

We talk about a lot of these concepts, how genes apply to your nutrition, and how just because something happened to your parents doesn't mean it will happen to you.

Dr. Gundry has tons of information, experience, research and patients to consider so be sure to tune in this episode!

In this episode, we have Dr. Michael Gervais, a high performance psychologist who has worked with gold medalists, world record setters and the Super Bowl winning Seattle Seahawks. He hosts the Finding Mastery Podcast.

We talk about A LOT of different and really get into the weeds. How he prepares his athlete mentally, and helps them recover.

What is a Garage Gym Athlete?

Welcome to the Garage Gym Athlete Podcast!!

What is this podcast??

The Garage Gym Athlete Podcast was born from a community of underground athletes you've probably never heard of before.

The idea for this show stemmed from Jerred Moon, the creator of Garage Gym Athlete programming, when he would do weekly coaching calls with Garage Gym Athletes. He found each athlete had such a unique story, an inspirational journey, and had overcome their own set of challenges that could help impact other athletes...but only if the stories could be told to all.

The athletes all have a diverse background; some from Powerlifting, CrossFit, Olympic Lifting, Endurance Training, Military Operators, Collegiate Athletes, Spartan Racers, Obstacle Course Racers, and many other forms of physical training. It takes the experience of these athletes braving the extreme heat, bitter cold, early mornings, and late nights to tackle their training and become athletes.

This podcast is for Garage Gym Athletes and by Garage Gym Athletes. Athletes share their experience (whether a beginner or advanced), share their knowledge, and give us a glimpse into the life of a Garage Gym Athlete!!

We all know the gym SUCKS...And it comes with a long commute, crowds of people, occupied equipment, and much worse...Also, home fitness SUCKS...Because the treadmill becomes a clothing rack...Or you spend an hour with a DVD jumping around in your living room...But we're changing the game...By providing the other guy (who's strapped for time) with intelligent training to help them perform and look like an athlete. Our aim is for this podcast to inspire your own Garage Gym journey and to pick up as much as you can from other Garage Gym Athletes who are crushing it!!

This show's transcript:

You may have never heard of us, but you can’t deny our momentum. The steam behind this movement is growing rapidly.

Some of us are Spartan Racers. Some of us are Special Operators. Some of us are CPAs, fathers, mothers, your friends, your neighbors… but one thing we all have in common is that we are all athletes.

Before I tell you exactly what a Garage Gym Athlete is, I have to answer a more important question….

How did we get to this point?

When did we start giving the proverbial middle finger to the fitness norm?

What changed?

Or more importantly…what broke?

If you crack open your fitness history books, it is not hard to draw a direct line to how we got here.

The first thing you have know is there are consequences, or aftereffects, to every significant event in the fitness industry.

We call them AFTERMATHs.

If we go back to 1953 you’ll see the significant push in home fitness by a man named Jack LaLanne.

Jack LaLanne was an American fitness, exercise, and nutrition expert who is sometimes referred to as the "Godfather of Fitness”.

He started the “Jack LaLanne Show” on 28 September 1953.

The show was noted for its minimalist set, where LaLanne inspired his viewers to use basic home objects, such as a chair, to perform their exercises along with him.

Home fitness is born.

Wearing his standard jumpsuit, he urged his audience "with the enthusiasm of an evangelist," to get off their couch and copy his basic movements, a manner considered the forerunner of today's fitness videos.

While he made a significant impact in the fitness industry…

There was just one problem: Jack wasn’t hardcore enough.

He didn’t pump you up. An aftermath to his impact was bound to ensue.

Jack’s LaLanne aftermath?

Arnold.

Arnold needs little introduction, as Schwarzenegger is considered among the most important figures in the history of bodybuilding.

Schwarzenegger's was so prominent in the health and fitness scene he was even appointed to the President's Council on Physical Fitness and Sports, on which he served from 1990 to 1993.

Even with Arnold’s admitted steroid use, he exploded the industry.

Everyone was looking to pump iron and look like Arnold.

While an exciting time; this is where a new rift begins.

A new aftermath begins to build.

And it’s important that you NOTE this one — as it changed fitness culture forever.

As highlighted in the documentary “Bigger, Stronger, Faster” people started learning that all of their heroes from Arnold to Rocky were pumped full of performance enhancing drugs.

This truth put a splinter in the fitness industry.

And while that splinter was festering, the explosion of vanity-based fitness, tanning beds, harmful supplements, and men shaving their legs reigned supreme.

What we call globo gyms came onto the scene heavily in the 90’s; gyms where you can get a haircut, go for a swim, lift weights, and pay your taxes all while eating a krispy cream donut and having access to 357 channels on one of 200 treadmills.

And, unfortunately, that is all still king today.

But not everyone was OK with this status quo.

Like I said, there are consequences, or aftereffects, to every significant event in the fitness industry.

The next aftermath began in 2002.

In 2002, a man named Greg Glassman introduced the world to CrossFit and started writing about Garage Gyms and fitness training that built athletes.

And whether you love or hate CrossFit, is irrelevant.

As CrossFit has made an arnold-sized impact in the world of fitness.

The mentality of CrossFit was on the tip of everyone’s tongue. Greg Glassman just gave it a name.

CrossFit was simply the counterculture to pumping iron, bicep curls, and chest day.

It gave people a home who hated the fitness industry in its current state. It created a lot of Garage Gym Athletes.

But it doesn’t stop there.

In 2005, Tony Horton introduces the world to P90X.

Perhaps one of the most popular fitness programs in the world. Steeped heavily in the counterculture to mainstream, P90X gave home-fitness a new life.

Picking up where Jack LaLanne left off…only this time, it was different.

Both P90X and CrossFit were pushing intensity for greater results and with minimal equipment.

Then, CrossFit goes mainstream, functional fitness explodes, and fitness comes to the home-front with over 30 different spin-offs to P90x and other similar programs.

And if you fast-forward just over a decade to today we are now at the beginning of something new.

Like I said, there are consequences to every significant event in the fitness industry.

And we are just beginning a new aftermath.

Garage Gym Athletes are learning that intensity is important, but only when coupled with intelligent programming.

We’re getting smarter. We’re evolving.

We cutting contracts, memberships, and leaving the status quo behind.

We don’t want to jump around in our living room to a DVD and we don’t need a $200/mo. gym membership.

We only want results.

And we’re getting the result…

…but we also started a movement.

This grassroots movement that is garage gyms is exploding for a number of reasons, and I am truly excited that you’re now a part of it.

If you are sick of all that is involved with getting in shape—with becoming stronger and fitter… you’re in the right place.

Training and getting in shape can be a chore at times, but is it really the training you don’t enjoy?

With a little observation, or self-analysis, you may find the chore is often not the training itself. Yes, training can suck, but is it really that bad?

The worst part about fitness is all that comes with it: a long commute to the gym, crowds of people, occupied equipment, hygiene concerns, monthly fees, and much more.

You have a job, family, and all of life’s chores and tasks to worry about. Who wants to start or end their day with what feels like another chore?

A trip to the gym involves changing into appropriate clothes, driving, waiting, more driving . . . and the routine simply takes you from one climate-controlled box (work) to another (the gym) with your only chance for fresh air coming from walking across the parking lot. Not to mention that every day you “just don’t feel like it” and decide to skip the gym, it costs you money!

Commercial gyms are designed for the masses—TVs, isolation machines, and a bunch of stuff you don’t really need. It may make you feel better to have “gone to the gym today” but wouldn’t’t you rather train effectively and efficiently? Your head should be nodding at this point.

Perhaps when you think of a garage gym, you think of Rocky Balboa chasing chickens and lifting logs. Or maybe you think of a version of your commercial gym stuffed in your garage.

The reality is somewhere in between. A garage gym can be an effective and efficient world-class training facility. It is built to suit your performance. Some of the fittest people in the world train in garage gyms regularly because they know the secret: less equipment, fewer isolation exercises, and less junk; but more efficient training.

The thought that will eventually cross your mind is, “I don’t have the money or time to make my own garage my gym.” While certainly not dirt cheap, you can do it for as little as $500, which is the equivalent of about a year and a half of the cheapest gym pass. If you use your garage gym for just two years, you will have made money on the investment. In addition, it only takes about two weeks to complete. And that’s if you take your time. And now is the time to become a Garage Gym Athlete.

In the past, it was near impossible to have a garage gym. Not too long ago you wouldn’t be able to find a store that sold a kettlebell, and to order one online would have cost you a fortune in shipping fees. Not to mention any larger and heavier equipment you may need.

Currently, it is very affordable. Luckily, the popularity of CrossFit® and the sport of weight lifting have exploded in recent years. This popularity has made getting high-quality barbells, plates, and other equipment much more economical. There are plenty of stores and websites that offer free shipping and easy availability.

In the future, it will become even more affordable. And just a prediction here; when the supply of CrossFit® gyms exceeds the demand in coming years, you’ll potentially see CrossFit® gyms going out of business left and right. Now, while I wish nothing bad upon any gym owner, or their livelihood, it will make for an opportunity for you to snag great equipment at huge discounts.

In spite of affordability, you have to be a little crazy to want to pursue fitness outside of the conventional gym, right?

Well, I don’t think the Garage Gym Athlete is crazy, I consider the Garage Gym Athlete “other.” A term I like to use a lot is the “other guy (and gal)” to describe those who are interested in becoming a Garage Gym Athlete. Never be average, always be other.

The other guy is not average; he is a doer. If it can make him better, he’ll try it. If it’s too heavy, he’ll learn how to lift it. If it’s too far, he’ll still run to it. He will take on many challenges, is comfortable with the fact that things will never be perfect, and will go out knowing he was never average.

Life Happens.

Maybe you got stuck in a desk. Maybe your schedule got filled to the brim. Maybe you feel like an average life, for you, is like fitting a square peg into a round hole.

Well, if you’re reading this, there’s a good chance you would like to make some changes. You’d like to see how strong you can actually become, how fast you can truly run, and how much better you can actually be.

And to embrace being “other” is to be a Garage Gym Athlete.

Welcome to a new aftermath.

Welcome to the Garage Gym Athlete podcast!

In this episode, we have veteran strength coach Dan John. He is an author who writes 2-3 books per year on strength training and a senior lecturer at Saint Marys university, among others. National Collegiate discus thrower, highland games competitor and high level athlete overall.

We talk about so much interesting things. Dan is full of knowledge and great advice on life, training, education, and anything to help you become a better human being.

In this episode, we have Dr. Shawn Baker, who is an ALL meat athlete.

From his Twitter: "Multi sport world record setting athlete, Carnivorous Anti-Hero, Antidote for a broken health-care system, Citizen science enabler"

Keep an open mind and listen to this pioneer in the nutrition world.

Today, I go over IN FULL my morning routine, how it works, and why I do what I do.

I am going over this to challenge you! Will you take the challenge??

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Transcript:

4:25 a.m.

My watch is vibrating me awake.

And side note: I use a vibrating alarm where I don’t wake anyone else in my family who does not enjoy waking up at 4:25 a.m.

My eyes open and I know I have two choices.

I can get ahead of this day like a sniper mounting a rooftop awaiting the enemy.

Or...

I can let the day get ahead of me and just be another grunt in the infantry, praying I end up somewhere promising.

Think about that for a second…

When you start the day are you reacting? Or are you acting on a plan?

My feet hit the floor.

Then I grab the two main instruments I need for my routine and that is a pair of headphones and my phone.

And a note on the phone: I sleep with my phone on Airplane mode and it remains on airplane mode till after my morning routine is complete.

No instagram. No email. No facebook. No internet. No notifications. No distractions.

My first step is to calm my brain which generally starts racing as soon as I am awake.

I do this by some sort of breathing practice. It has varied over the years, but it will either be wim hof breathing, box breathing, or something of that nature. This is also a form of unguided mediation for me.

I enjoy wim hof and box breathing because it can have a purely psychological benefit in the form of meditation, but also a physiological benefit through the breathing practice itself.

If you’d like more info on the benefits, search back in this podcast feed as I’ve done an episode on both wim hof and box breathing.

From here it's visualization.

I don’t spend a lot of time here, but typically 5 minutes of the most concentrated effort of visualizing what I want to achieve in every area and aspect of my life. I mean earnest visualization in the most realistic form my mind is capable of producing.

It’s important to note that things like affirmations or going through the motions of visualization are next to useless if you are just doing them. I truly believe that you have to have the deepest faith that you will achieve your goals and most importantly you have to feel something.

If you go through a visualization exercise and you don’t feel things like happiness, gratitude and I mean actually feel it in your entire body…you’re doing it wrong. So learn to do it right, or do something else.

This took me a long time. And has changed me in a dramatic way.

After that…

I switch to multi-tasking.

I listen to 10-20 minutes of an audiobook, at 2x speed, while performing long stretches and mobilization exercises.

People often ask how I read so many books. It’s not time. I never read or listen to a book during work hours. That’s for focused work and activity. But 10-20 minutes of a book at 2x speed in the morning coupled with doing the dishes and tidying the house at night for 30-40 minutes with another book at 2x speed puts me at listening to up to 2 hours of an audiobook every single day.

That’s how I read 9 books last month and that’s how I’ll do the same this month.

But back to my morning routine…

B/c maybe at this point you are thinking things like…

“Must be nice to do that every morning, but it’s not possible with my schedule…”

Or maybe you have some excuse for why you can’t do this.

But let’s get real for a second…

I wake up at 4:25 a.m.

And if you’ve been doing the math.

Breathing = 10-15 minutes.
Visualization = 5 minutes.
Book + Mobility = 10 minutes.

On a long day, it’s now only 4:55 a.m.

And that’s my minimum effective dose of the morning routine. So if I wake up late. A kid wakes up too early. I’m traveling. Whatever happens, I should always be able to find 25 minutes to get in the minimum.

And that’s my challenge to you. Set something up that will make you better, move you in the direction you want, and doesn’t require a huge time commitment.

Now, that’s not all I do.

Recently, I have started something new on weekdays.

You’ve probably heard the quote:

“You are the average of the five people you spend the most time with.” by Jim Rohn

Well, I think some people take that quote too literally. Because if I took that quote literally, 2 out of the 5 people I spend the most time with would be a 5-year-old and a 3-year-old. And while they are awesome, they aren’t exactly mentors.

No, I think it is more you are the average of the five people you are influenced by most.

And today with podcasts, youtube, books, etc you can pick your five very easily.

And that’s what I’ve done.

So after I finish my M.E.D. routine I move to what I call MENTOR MORNINGS.

Over 7 years ago, I had the privilege of having an amazing mentor who was an incredible real estate entrepreneur who challenged me and who set me on the business path I am currently on.

So I get the power of a good mentor.

So what I have done now, is selected 5 people I look up to in this world who also regularly publish new information in the form of a podcast or other mediums.

I picked one mentor for each area of my life that I want to improve: Business, My Faith, Family, Mindset, Health, etc.

The reason I am telling you this is because I really feel that this simple addition to my routine has paid huge dividends in my mindset.

Because my benchmarks are not my neighbors or old high school friends My benchmarks are people who are doing amazing things in this world. Impacting millions.

This small addition only takes about 10-20 minutes. So now it’s only 5:15 a.m.

What now…

Now it gets simple.

Typically, coffee and time with my wife and kids until I workout (still early). You know typical dad stuff of wrestling with my kids, making them breakfast, and all that good stuff. The small moments that I truly live for.

Also note: my kids wake up freakin’ early…

So then I train shower and am working by 7:30 a.m. to 8:00 a.m.

So there it is. My morning most days.

Now, I didn’t go through my routine here for you to copy it, or to make you think I have it all figured out…

I just wanted to share it for one reason:

To challenge you to start a better human morning. Do something. At least one thing. Commit to it for 90 days and see where you end up. Even if it’s just 10 minutes early.

Whether placebo is the real reason it all works or it all is moving you in the right direction. It doesn’t matter.

It’s making you better.

Now, go get after it!

In this episode, we have Max Shank!!

Max wants to build muscular ninjas, I want to build better humans, and there is A LOT of overlap there!! I had a great time chatting with Max and hearing his ideas on mindset, training, and recovery.

A lot of cool things going on in this episode, and it is one of the longest episodes we’ve ever have had, for good reason.

Today we have a world and american ultra marathon record holder, who is an ultra low carb athlete. So we talk about his diet, training methods and dive into entrance training.

2016 Javelina Jundred 100 Mile 13:30:28 (Course Record) 1st

2015 Desert Solstice Track Meet 100 Mile 11:40:55 (American Record)

2014 IAU 100k World Championships, Doha, Qatar 100 Km 6:48:53 6th (Team Gold)

2014 South Carolina 24 Hour Track Meet 200 Km 16:23:33 (200 Km American Track Record)

2013 Desert Solstice Track Meet 2013 12 Hour 101.7 Miles (World Record)

Today, it’s time for a little tough love. We live in a world where everyone gets a trophy, right? A lot of us are coddled and shielded from the truth…Well, today, you get an Eo3-sized portion of the truth.

Orginal article: http://www.endofthreefitness.com/thats-not-good-enough-sorry/

Today we have Ashleigh VanHouten from Paleo Magazine. We talk about nutrition, macro counting and of course ways to becoming a better human.

This was a fun conversation and we talk about a lot of different things outside of nutrition.

This week on the podcast, we have Dawn Fletcher from Mentality WOD!!

This week on the betterhumanology podcast, we have Dawn Fletcher!! We talk about building grit, defining and implementing mental toughness, personal accountability and A LOT more!

Here's a quick note on perseverance...

Today we have Dr. Bryan Walsh and we go way past nutrition and diet and exercise. This is about getting your mind right and helping to set you up for success. Things that will help your hormones and chemical balances. PLEASE try these out.

Today, we are talking about why you aren’t seeing the results you SHOULD be seeing whether you are a new to tackling fitness goals, or an advanced athlete.

I dive deeper into why the 10,000-hour rule is B.S. and how DELIBERATE PRACTICE is the only way to keep progressing.

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Over the past 6 years, we've been building better humans behind the scenes. Where now, our athletes have completed over 1,000,000 training sessions.

We see guys talking about podcast downloads and YouTube views. They're not serious...that's Mickey Mouse Stuff. We put in the work FIRST...now we are sharing what we have learned.

Who is Jerred Moon?

Jerred is a Strength and Conditioning Coach and creator of End of Three Fitness which specializes in simple, effective fitness for the other guy. He’s a former Physical Training Leader and Fitness Program Manager within U.S. Air Force Special Operations Command and he’s been featured in WOD Talk Magazine, Sweat RX Magazine, Lifehacker, The Huffington Post, The Art of Manliness, and more. He currently coaches and programs for hundreds of athletes from military operators to stay-at-home moms. You can connect with Jerred by visiting his website, End of Three Fitness, at...

http://www.EndofThreeFitness.com

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Today we have Julie Morris, a super foods specialist!

We talk about the micronutrients and how to implement these superfoods, medicinal mushrooms for athletic performance, and bring your appetite!

"That'll be good for 2018..."

Said the guys who never achieves his goals!!

Don't give up on this year!! Set some goals and finish 2017 strong. Today, I go over a quick goal setting method by Jim Rohn that can help you set and crush goals.

Today we have Dr. Tommy Wood (Officially: Dr Thomas Wood Ba Bm BCh) who is now working towards a PhD in neonatal brain metabolism at the University of Oslo, Norway. Dr. Wood is also an experienced rowing and strength coach.

We talk about Keto diet for athletes, Macronutrients, training while fasted, athletic performance and much more.

Today, I go quickly go over two “pacing” strategies that we use at End of Three Fitness in our Garage Gym Athlete programming.

We're not talking "theoretical programming" here, this is the exact method we use in programming for our athletes and is VERY effective!!

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► You can follow Jerred on Instagram and get more great info: https://www.instagram.com/eo3_fit/

► Subscribe to My Channel Here: https://www.youtube.com/user/EndofThree?sub_confirmation=1

--

Over the past 6 years, we've been building better humans behind the scenes. Where now, our athletes have completed over 1,000,000 training sessions.

We see guys talking about podcast downloads and YouTube views. They're not serious...that's Mickey Mouse Stuff. We put in the work FIRST...now we are sharing what we have learned.

Who is Jerred Moon?

Jerred is a Strength and Conditioning Coach and creator of End of Three Fitness which specializes in simple, effective fitness for the other guy. He’s a former Physical Training Leader and Fitness Program Manager within U.S. Air Force Special Operations Command and he’s been featured in WOD Talk Magazine, Sweat RX Magazine, Lifehacker, The Huffington Post, The Art of Manliness, and more. He currently coaches and programs for hundreds of athletes from military operators to stay-at-home moms. You can connect with Jerred by visiting his website, End of Three Fitness, at...

http://www.EndofThreeFitness.com

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Today we have a guest a bit outside of the norm, Anthony Metivier, a memory expert. We talk about how he went from doing magic tricks while getting his PHD to becoming a memory expert and creating his Memory Palace Training.

Really listen and give this one a try to help expand your mind and take steps to improving your memory.

Today, I go over “block programming” that we use at End of Three Fitness in our Garage Gym Athlete programming.

We're not talking "theoretical programming" here, this is the exact method we use in programming for our athletes and is VERY effective!!

If you want to get invited to our training go to --> https://garagegymathlete.com

Today we have Dr. Alvin Berger, who is another specialist on fat, but on this podcast we are focusing on the oils, specifically MCT oil and its benefits from athletes to the elderly. We talk about his journey as a collegiate athlete and nutrition from then till now, along with advice on how to start taking the right fats and oils.

On this short episode we...

Announce the winner of the Barbell Giveaway
Announce the Kettlebell giveaway :)
Talk about improving your psychology
Two main reasons we fail
- Where's your confidence?
- Are you trying too hard?

Today we have Dr. Ben Bikman, who earned his Ph.D. in Bioenergetics and is currently a professor of pathophysiology and a biomedical scientist at Brigham Young University

Get ready for this mind-blowing episode where we talk about the difference between white and brown fats, caloric breakdown and theory, insulin vs keystones, and more.

Today, I go over the “continuum” we have for taking someone from the couch to hard to kill.

It’s a blend of the three most effective strength training methods combined with a training emphasis on different energy systems.

But it all starts with habits and consistency and ends with some of the most tried and true methods to build a better human being.

We're not talking "theoretical programming" here, this is the exact method we use in programming for our athletes and is VERY effective!!

If you want to go deeper into this rabbit hole, download my free Garage Gym Athlete Survival Guide by going to -- https://garagegymbook.com/survival-guide -- You won't regret it.

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► You can follow Jerred on Instagram and get more great info: https://www.instagram.com/eo3_fit/

► Subscribe to My Channel Here: https://www.youtube.com/user/EndofThree?sub_confirmation=1

--

Over the past 6 years, we've been building better humans behind the scenes. Where now, our athletes have completed over 1,000,000 training sessions.

We see guys talking about podcast downloads and YouTube views. They're not serious...that's Mickey Mouse Stuff. We put in the work FIRST...now we are sharing what we have learned.

Who is Jerred Moon?

Jerred is a Strength and Conditioning Coach and creator of End of Three Fitness which specializes in simple, effective fitness for the other guy. He’s a former Physical Training Leader and Fitness Program Manager within U.S. Air Force Special Operations Command and he’s been featured in WOD Talk Magazine, Sweat RX Magazine, Lifehacker, The Huffington Post, The Art of Manliness, and more. He currently coaches and programs for hundreds of athletes from military operators to stay-at-home moms. You can connect with Jerred by visiting his website, End of Three Fitness, at...

http://www.EndofThreeFitness.com

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Bob Troia is a biohacker extraordinaire and gives us ALL the details on hacking your biology! From DIY saunas, to niacin loading, increased cognitive benefits through taking ketones and more!! Bob has a very analytical brain he applies to fitness and health, among other things.

If upgraded energy and focus sound good to you, then listen to this episode!!

In this episode

There's still time to snag the barbell!
Matty's Awesome 5-Star Review
A mistake on our part
And more on being a Garage Gym Athlete

This week on the podcast we talk with Brian Mackenzie who is a world-renowned strength and conditioning expert and the innovator of the endurance, strength and conditioning paradigm. We go way beyond training and talk about connecting mentally with your training, how to hack human DNA and how processing oxygen affects everything.

In this short episode, I go over the backstory to why I do endurance events to push myself. I also talk a little bit about the 100-Mile bike race I completed and then I challenge you to a workout, to push yourself, and to meet yourself...and why it even matters.

This week we have Scott Carney, who is the author of the book "What doesn't kill us." We talk about Wim Hof breathing, cold exposure, and lots of things that can make you a better human. This was a Garage Gym Athlete request so if you have any we take them seriously and this is proof, so be sure to let us know who you want on the show!

End of Three Fitness has completed a huge milestone of 1,000,000 training sessions completed over the last 6 years!!

And so we are giving away a FREE Rogue Fitness Barbell!! All you have to do is leave a 5-Star Review and positive comment and you are entered to win!!

To be honest, this was never a goal we set out to achieve. It was something we realized would be possible about 6 months ago after pulling workouts, training session archives, etc.

Now, if you are wondering how the math works out on something like 1 Million Training Sessions...If you were to have 641 athletes complete 5 training sessions per week for 6 years, you'd be at 1,000,000 training sessions.

No easy task.

Obviously, the math for us has been more exponential in nature and not a perfect average over the last 6 years. Having run many programs simultaneously, multiple iterations of programs like SHRED and ACCELERATE, over 5,000 athletes using One Man One Barbell, posting daily workouts for 6 YEARS, over 1,000 Garage Gym Athletes killing it every day in their garage, etc.

We did it! And I say thank you, to you!

The Real Secret to Improvement... Tracking and Accountability!

Pearson's law states that, "When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates."

Today, I give you some simple and practical tips to putting Pearson's Law in place where you can start seeing more results.

This week on the podcast we have Kelly Starrett from Mobility WOD to talk about...A LOT. Sure, we touch on some mobility and functional movement. But we also talk about getting your kids to eat their vegetables, standing desks, physical literacy, breathing, performance, and how to be a better human!

Don't miss it!

In this podcast, I discuss Recovery, Heart Rate Variability, Improving the Aerobic System, and What it Fitness Really is…

With two main takeaways:

If you are the person who goes to train and you run yourself into a wall every single time. Feels like you got a good workout, and you sweat. I want to ask you how long have you been doing that? After your initial progress, have you seen any sustainable gains in your fitness? The answer is probably no. And I’d challenge you to work on sustaining your power output over time.
Do aerobic work! It’s easy. Go outside and walk for an hour. Or jog for 20-30 minutes...AT A SUSTAINABLE power output. Don’t over complicate the aerobic system. And don’t try and cheat it either. Like I said earlier...Unfortunately, the aerobic system takes time (a lot of time) to develop. No quick fix on this one. No scientific shortcut or new 6-min training system that can make up for putting in easy, long duration work.

Today, on the podcast, we have Craig Ballantyne!!

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years, and he teaches his clients to get more done, yet still get home on time for dinner. In this podcast, we dive deep into his methods for better controlling your day and getting better!

Today, I am giving you permission to get back on track. You're not perfect, you will screw things up, and that's ok. It's OK to get off track. It's not OK to stay off track. Now, listen to this and get back on track!!

Today, on the podcast, we have Jeff Martone who is the SME for the CrossFit Kettlebell Course. He has a lot of experience with kettlebells and kettlebell training and we dive into a lot of that today. Not just how they can make you stronger and fitter, but also how they can help you rehab.

Purpose, Organized Effort, and Achieving Success

Welcome to Season 3!! Today, we kick off the new season with Aaron Hinde from FITAID! He has more than a few nuggets of wisdom to share with all of us, and you'll be glad you listened.

As a bonus part of season 3, be sure to check out GarageGym.tv to see what we are doing on YouTube.

This week, Talon is back! And we discuss our favorite moments in Season 2, drop some challenges, discuss Murphy's Law and more!

Season 3 starts next week!!

This week, we have Jason Phillips! And we talk about his epic journey from anorexia to nutrition coach as well as how to sift through all the nutrition information overload we face each day!

Jason Phillips has been everywhere and done everything. From cover model to professional athlete, to supplement company owner (co-founder of the former Driven Performance Labs). Jason has written for several publications including Men’s Fitness and his own book, Macros Explained: Your ultimate guide to macronutrient prescription for health, performance, and aesthetics, and has been a sponsored athlete in the fitness industry for over 6 years.

Jason’s journey began in a battle with anorexia and has landed him in a position today where he has helped thousands of people achieve their goals. His formal background comes from The Florida State University where he majored in exercise science with a concentration in fitness and nutrition. He has consulted for reality weight loss shows, traveled with the PGA tour, and has helped several functional fitness athletes improve performance.

Most recently, Jason has transitioned from a leading force behind Driven Performance Labs to start his own venture, Jason Phillips Nutrition and The Driven Life. Jason is committed to helping individuals reach their personal best through nutrition counseling, macronutrient coaching, and motivational mentorship.

Here's a quick update show letting you know where we are at in accomplishing our overall mission of 10,000 better humans built. I give you a quick update on what season 3 will look like. Lastly, I discuss ELEVATE the next 12-Week Cycle at Garage Gym Athlete.

Sign up for Elevate at GarageGymAthlete.com

This week on the podcast, we have Jim Kielbaso! Jim has worked with thousands of athletes at all levels of competition (youth, high school, national level, collegiate, Olympic, NFL, NBA, MLB and NHL), and he's learned a great deal from all of them. He shares a WEALTH of experience with us today, not only in training but also in becoming a better human.

Today, we have Brett McKay from the Art of Manliness! Here's what we discuss:

What it takes to be a Garage Gym Athlete
Best advice for starting a Garage Gym
Do you need to gain weight to be strong?
How avoiding program hopping is THE ANSWER (no matter your goal)
What a macro breakdown looks like for a strength-only athlete
And more!

This week on the podcast, we have Meredith Shirk! She has a science and math background which she now applies to fitness, entrepreneurship, and mindset. All that combined made for a pretty interesting conversation on what it takes to get to the next level, no matter your goal.

This week, we have Travis Jewett and we discuss how to avoid common injuries by going small. Going small is focusing on the basics, correct movement patterns, and dropping the ego to have a healthy body.

To learn more about our new systems coming out go here: http://eo3.fit/TRAINEO3

This week on the podcast we talk Olympic Weightlifting for the Garage Gym Athlete with Coach Joe!

More about Coach Joe:

Coach Joe is an accomplished coach and athlete with experience in many different areas of competitive athletics and functional fitness. While in college he played football and studied exercise science and sports coaching at Western Maryland College. As a physical education and health teacher Joe taught grades 6-12 and coached football, basketball, track and field, and baseball.

In 2010, Joe and his Wife Eliza moved to Hawaii and he began to pursue a career in strength and conditioning. Joe’s journey started as an intern with the University of Hawaii’s S&C department. After interning for two semesters Joe put his coaching ambitions on hold to raise his son Mason full-time. While his commitment to his family took precedence he just could not stay away from coaching and CrossFit helped him find peace as both a coach and father. At CrossFit 808 Joe was an athlete, coach, and in 2012 and 2013 he helped 808 win the NorCal Region. As a member of CrossFit 808’s games team Joe helped 808 secure a 21st ranking in the 2013 games.

As a “Crossfitter” Joe always gravitated toward Weightlifting. Most notably, qualifying for and competing at the 2014 and 2015 USAW National Championships. Currently his athletic and coaching ambitions focus on Weightlifting but he rarely shy’s away from an opportunity to coach and train.

Coach Joe has run a marathon, finished a triathlon, love’s to “play,” will take on any challenge but more than anything enjoys spending time with his Wife Eliza and their three children, Mason, Charli and Luci. As a coach Joe enjoys working with all age groups and goal orientated people. If you’re motivated by the pursuit of a goal, ready to implement squatting as part of your adventure, understand the difference between exercising and training, and willing to be coached Joe would love to help.

This week on the podcast we have Pat Barber!! We talk about a lot of stuff like; Coaching vs. Programming, Intentionally Building the Next Generation, Competing at a High level, and Being a Badass Dad with Pat Barber.

Here's a quick bio Pat Wrote:

Back in 2003, I was working as a room service attendant at a Santa Cruz hotel and deciding what to do with myself. I decided to apply to be a sheriff, however at the same time, I was also getting pretty pumped about this workout thing I was doing called CrossFit. Later, I would fail the oral interview portion of the sheriff’s exam because they thought I was more interested in CrossFit than joining the police force. I was bummed and stunned at the time but in retrospect, I think they were right.

My real journey with CrossFit began shortly after that when I got hired to work for CrossFit.com filming and editing video. I would later make my way from behind the camera to in front of it, coaching, and training in many of the early CrossFit.com videos. In 2008, at the Aromas Ranch, I competed in my first CrossFit Games. Since then, I’ve competed in the Games 6 times, helped my wife run the first CrossFit affiliate in New Zealand, and returned to the States to help Jason Khalipa grow and lead the NorCal empire. I have also continued to train and develop coaches for NorCal CrossFit and as part of the L1 and L2 staff for CrossFit.com; in fact, I’ve helped about 15,000 people through their CrossFit L1’s over the past several years.

So, as you can see, my experiences with CrossFit have been varied… a little of this and a little of that… I’m an athlete, a Level 4 Coach, a media guy, and the Head of Coaching Development at Norcal CrossFit.

I’m also a husband and father who loves surfing, Magic: The Gathering, potato chips and hanging with my boy in his Batman fort. I do not love L-Sits. Or cooked lemons.

This week, we have Dr. Zachary Long to discuss blood flow restriction training, injury-proofing yourself, and becoming a better human. Here's the show breakdown:

[1:30] 10,000 Copies of Garage Gym Athlete (https://garagegymbook.com/)

[2:53] Fitness Challenge — Reach Roll & Lift (https://www.thebarbellphysio.com/reach-roll-and-lift/)

[4:14] Mental Toughness Challenge — Find Your Weakness and CRUSH IT!

[5:20] Book Recommendation — Raving Fans (http://amzn.to/2qJrrmT)

[6:09] Who is Dr. Zachary Long…?

[8:11] Biggest Improvement Needed in Physical Therapy

[12:10] Best Way to Injury-Proof Yourself

[15:03] Stabilization Equipment — The Yoke

[17:17] Importance of Stabilization in Your Programming

[20:21] Blood Flow Restriction Training 101

[23:31] How to do Blood Flow Restriction Training

[25:40] Cons to Blood Flow Restriction Training

[27:44] Is Blood Flow Restriction worth adding to your training, or just a fad?

[30:01] Blood Flow Restriction Training and Endurance Training

[32:03] Blood Flow Restriction Training Product Recommendation (no official endorsement here)

[35:45] How to Start with Blood Flow Restriction Training

[37:22] THE Book Question

[41:11] Common Problems for Intermediate to Advanced Athletes

[42:55] Quick-Fire Questions

[45:55] THE QUESTION: Best Advice on Becoming a Better Human

[47:17] Where to Learn More about Dr. Zachary Long

Raving Fans: A Revolutionary Approach To Customer Service

Today, on the podcast we have Jimmy Moore! We discuss high-performance and better humanness through nutrition in discussing topics like...

Getting Your Body to Ketosis
Ketosis and athletes
Ketosis benefits
Ketosis weight loss and performance
Controlling Insulin Levels
Fasting
Putting Your Brain on Fire
Killing Inflammation
Superhuman Recovery
And MORE!!!

Michael Jordan had Phil Jackson and Tim Grover.
Muhammad Ali had Angelo Dundee.
Michael Jackson worked with Seth Riggs.

Many of the greatest performers of all time in sports, business and entertainment got where they are not only from talent and work ethic – but also from their training with a coach who was able to guide them on their journey.

Michael FitzGerald is an elite coach and a coach's coach.

He's the owner of Optimum Performance Training (Calgary), where he is a Fitness Coach. He coaches athletes of all ages/abilities to achieve their true potential.

Today, we discuss CrossFit, programming at an elite level and a lot more!

This week of the podcast, we have Jon Call! Most know him as Jujimufu, the anabolic acrobat. Many people might be discovering him because he is the guy who did the weighted chair split videos that went viral. He also competed on America’s Got Talent Season 11.

The #1 REASON you should listen to this podcast is to learn what it really takes to truly master a craft, even if that means inventing your own form of fitness. Also, we discuss following your passion, what it takes to become a better human, and even how to do a backflip.

Don't miss it!

This week on the podcast, we have Ryan DeBell from The Movement Fix. We cover everything from entrepreneurship and morning routines to nutrition and movement. Ryan is a great guy with a unique take on the human body and human movement. Give this one a listen to learn how to move better, be more productive and to become a better human!

Is there a part of you that knows you want to change, and you know it’d be better for you if you did, and yet you still don’t do it?

Maybe you feel unfulfilled, like you’re never really going to be able to live out your dreams.

Or maybe you’re struggling to succeed to the level you really want to, and you’d like to make more money, or you’d like to impact the world, but on some level you just feel stuck.

This week on the podcast we have Rob Scott to help you free your mind.

What does that mean?

How about...stop being lost in thought, change your perception, fight depression, prevent anxiety, and much more!

This week on the podcast we have CrossFit Games Athlete Carleen Mathews and here's what we discuss:

[1:30] This Week’s Challenges

[4:01] Carleen’s background and how she found CrossFit

[6:15] How to balance elite athlete with daily life

[8:22] Overcoming MASSIVE challenges

[15:55] Her Mind During Competition

[19:40] How to be both AMPED and RELAXED at the same time

[20:45] The Importance of a Solid Support Network

[22:30] Carleen’s Day

[24:40] THE Book Question

[26:39] The power of choice and your perception

[30:08] Confidence being the way forward

[34:19] Staying away from negative thoughts and feelings

[37:34] Craziest thing she wants to achieve

[38:00] Quick Fire Questions

[41:03] The Better Human Question

Today, on the podcast, we have Dr. Bhrett McCabe and we discuss:

The Mindside of performance
Living a Fully Engaged Life
Having a Purpose Driven Mental Approach That Becomes Your Identity
What Robs You of Living to Your True Potential
Traps that Limit Your Success
How To Develop a Focused and Driven Mindset
And MORE!!

Today, we have Dr. Leslie Sherlin on the podcast and we discuss:

How Your Body and Brain Work Together in High-Performance Situations
What You Need to Change to Be a True High-Performer
Mental Skills of the Elite
How to Fully Maximize Your Potential
Mental Skills at the Tactical Level
Making Better Decisions
Knowing Yourself Well Enough to Dial it up or Take it Down
Why You Should ALWAYS Be Learning New Skills
Neuroplasticity

This week, I get to chat with Chris Spealler.

Things we discuss:

Training For Life
When To Train Your Weaknesses and When Not to
The Grit of a Wrestler
Mental Toughness
Developing a "Never-Quit" Mentality
Biggest Obstacles He's Had to Overcome
Balancing being an athlete, gym owner, father, husband, etc.

Chris was an individual competitor in 7 CrossFit Games, is an Affiliate Owner, and trainer for CrossFit Headquarters teaching a variety of seminars both domestic and internationally.

He has been fortunate enough to help grow the sport of CrossFit through competing and teaching at a variety of competitions and seminars from as early as 2007, and is currently sharing his knowledge and experience through programming for and developing Icon Athlete.

With the multiple roles he plays in the community he is a true ambassador for CrossFit. He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche.

While not running the affiliate at home or traveling for seminars and coaching athletes he puts his fitness to use skiing, mountain biking, and trying to keep up with his kids.

Today, on the podcast with have Shane Farmer from Dark Horse Rowing and we discuss:

Why he left the world of suits and cubicles to be a coach
Fighting Resistance in Life
The Power of Habit
Following Your Passion
How to Strategically Improve Rowing
Weight Loss and Rowing
And A LOT MORE!!

This week, we have Dr. Justin Brink on the podcast and we talk about...

-Why he went from dentistry to chiropractor
-The Self-healing our bodies are capable of
-Power Taping for athletes and movement correction
-Compensatory movement that leads to dysfunctional movement patterns
-Why MOVEMENT IS THE ANSWER!!
-Why we shouldn't have to warm up
-Common imbalances and how to correct them
-Barefoot running
-And A LOT MORE!!

This week, we hash out Jerred doing MURPH 52 times over the course of the last year. Things we discuss in this episode...

How Complacency is Insidious
The Real Secret to Health and Fitness
The Brutality of MURPH #52
The Hardest MURPH
The Most Rewarding MURPH
Is Jerred the FITTEST he's EVER been...??
AND...Jerred's 3-Step Process for Implementing Something for the long-haul

This week, we have Dr. Allison Brager on the podcast to fix your sleep and to fix your brain. Some of the things we discuss in this week's episode...

Why she is leaving academia for active duty
Sleep optimization and recovery
Exercise and athletic performance at the level of the brain
Chronobiology
Best ways to increase brain performance
Plant-based medicines and their uses (nothing illegal here)
How to Re-Set your brain with sleep
How to Re-wire your brain with stimulation
Getting the brain fitter, faster and stronger through exercise
And A LOT MORE!!

Today, we have Greg Everett on the show and we discuss things like:

CrossFit and Weightlifting
Why he and other top achievers have the desire to continually get better
Best form of conditioning for a weightlifter
Weightlifting for Garage Gym Athletes
The difference between and athlete and an exerciser
What makes someone the "World's Greatest"
Greg's greatest enemy in achieving success

In this episode, we talk confidence. But we start with...

Why don’t people try hard enough?

Belief/Placebo Effect Related to Life and Performance

Finding The Meaning of Life

And more!

Today, we go micro on mental toughness!

How can you be more mentally tough in a workout or intense situation? Well, today it gets broken down with 5 tips, other tricks, and a few strategies.

This week, we revisit our answers to the questions EVERY guest gets on the betterhumanology podcast:

Quick Fire:

Hardest workout you’ve ever done?
In your opinion, what’s the best activity for building mental toughness?
If you could only have one piece of equipment to train with for the rest of your life, what would it be (i.e. barbell, tire sled, whatever, etc.)?

THE QUESTION:

Best advice you have for becoming a better human? This is 100% open-ended.

In this episode, we start with answering a few training-related questions from listeners and then get into the "dark side of fitness"...

Body Image, Taking Steroids, Ethics...the list goes on...

New challenges, getting better at sleeping, and a lot more. We cover listener questions and two big questions are: How to Deal with Stress and How/Why to Invest in Yourself.

This week on the podcast we talk all about skills! How to master them, the 80/20 rule, learning curves, what it actually takes to build physical skills and A LOT more!!

This week's challenges. The 10X Method. Planning a good year. Living to your potential.

A short follow-up on our discussion of laziness AND announcing the winner of the barbell giveaway!!

This week on the podcast we talk laziness!!

First, we kick off the podcast by covering some current events and lack of leadership, discuss the millennial generation this hop into laziness...

How to not be lazy, where laziness comes from, etc.

This is a very simple technique and similar to some of the methodology behind One Man One Barbell.

We are going to use a metronome when you lift.

A metronome is any device that produces regular, metrical ticks (beats, clicks) — settable in beats per minute, and you are going to wish these things were never invented when you apply them to your fitness…especially the barbell.

First, I’ll start with the ‘why use a metronome?’ question:

Put simply, a metronome keeps you honest.
No excessive resting at the top or bottom of the lift (depending on the lift)
It will help you control the mean velocity of your lifting.

http://www.endofthreefitness.com/taking-your-strength-from-toyota-to-lamborghini/

In this week's episode Jerred talks to James FitzGerald!!

Ok, they nerd out on programming, becoming better and building businesses :)

James has found a desire and passion to understanding fitness through assessment, testing, research, programming and more. He has had many years experience as an athlete from early childhood into adulthood, from playing top-level soccer, short and long distance running to CrossFit where he was crowned “The Fittest on Earth”, Winner of the 2007 CrossFit Games.

This week's Thursday Short is an update from Jerred on doing Triple MURPH!

This week, we dive into a review of all the experiments we have done on the podcast! We talk about what's working, what's not and what we may do in the future :)

In this Thursday-Short Episode Talon goes in on How to Unleash Creativity to Stay Valuable in an Automated Society

This week we have an interview with Zach Even-Esh on how the mentality of being good enough will be the death of greatness. We cover A LOT more that that, as I put Zach up to coming up with this week's challenges and we go deep on a few topics from changing the world to the hardest workout he's ever done.

http://www.endofthreefitness.com/17-methods-becoming-harder-kill/

The next 12-Week Cycle at End of Three Fitness is upon us!!

This cycle is going to be a lot of fun and unlike anything we’ve done up to this point

The training will never get stagnant or repetitive, rather it will keep things interesting and help you build a serious engine. This one is great for those who agree with our “Hard(er) to Kill” philosophy!

That’s about all I’ll say for now…

This week, we answer more questions!!

On the podcast this week:

Weekly Challenges
Murph Update
Questions

Then Questions on:

Military training
How to build comradery through leadership
How to balance it "all" in life
Practical daily tips for getting better
Starting a side-hustle

The End Method is a 5-Step Process on How to Build a Better Human Being. It involves fitness, mental toughness, habit creation, nutrition and more

Learn more at: http://www.endofthreefitness.com/end-method/

This week on the podcast, we dive into the different learning styles you have and how to master them. We also dive a bit deeper into the difference between kinesthetic awareness and proprioception and how training them can make you a better athlete (and human).

Today, we have a short episode from Talon about harnessing your inner weirdo, or being unique.

This week on the podcast we talk about the scariest decisions we've ever made. and then we answer some questions:

How to train for grinding it out (physically and mentally)

Our differing views on mental toughness ( or lack thereof)

What to do when someone in your life is complacent

In the final decade of Roman Emperor Marcus Aurelius’ life he wrote a series of personal philosophies intended for himself; these would later be published as Meditations. Some are quotes, most are prescriptions for self-improvement. Aurelius was a student of stoic philosophy. Stoicism deals with emotional intelligence, mind over matter, being tied to nature, and exercising philosophy through actions over words.

Now, really hear and listen to the passage. Maybe play it a few times. But know your mind is powerful. Discipline, concentration and being present take work. But with all work and conditioning whether physical , or mental, it becomes easier over time.

Now, to a short passage from Marcus Aurelius from the book published as “Meditations”

Today, we have a very special episode!!

We get to talk to a listener of the podcast, Kevin, who has had an amazing journey of weight loss, health improvement, discipline, fitness, and A LOT more!!

Sit back and digest every nugget you can out of this one!

This week, we have Dr. Rob Bell, a Sports Psychology Coach back on the podcast!!

We cover how he crushed a Half IRONMAN with No Training.

Today, we answer questions:

Talon, would you consider yourself a Type-A or Type-B personality? And why?
For Jerred: What's your secret to discipline? Truly deep down inside you. What's allows you to be so extremely disciplined?
Talon -- Elaborate more on "awareness". You often express this as something that is very important, but how can you get better at being aware? Tips, strategies, etc.
How does someone break into Olympic lifting without any prior knowledge? I lift but it seems like the Olympic lifts are more complete and I want to incorporate them.
You both talk about running marathons without training, bike races, etc. Can you talk more about the importance of a gauntlet or crucible experiences?
Is there anything about becoming a BETTERHUMAN that is out of our control? Like, can luck be involved in growth or gains at all in your opinion?
You were both military officers; what was your biggest takeaway from your service?
Can you be a bad person and still be a capable leader (or BETTERHUMAN)?

More.

Isn’t “more” always the answer?

That’s what we all think…

More money will make us…happier?

More things will make us…better?

More, more and more.

But is that really the answer??

In episode 15 of season two, we interview Matt Frazier from No Meat Athlete!!

No Meat Athlete was founded in 2009 by Matt Frazier, at about the same time he went vegetarian. Six months later, Matt qualified for the Boston Marathon with a time of 3:09:59 at the Wineglass Marathon, over 100 minutes faster than his first marathon time seven years prior.

In June 2010, Matt ran his first 50-mile ultramarathon, and has run several more ultras and marathons each year since.

When he’s not running, cooking, or blogging, Matt enjoys reading, gambling, music, and brewing beer. He lives in Asheville, North Carolina with his wife, son and two rescued dogs, and is the author of the up book, No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest, Self.

No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self

Today, sit back and listen to this short episode from Talon on "Doing Tough Stuff".

Are you operating in your unique genius?

Not sure? Well, today you get to find out as Jerred walks Talon through an exercise to "Take the Big Leap" and find his unique genius. After that Jerred and Talon discuss becoming a better human through playing sports and how it builds mental toughness, character and much more!

Season 2 Phase 2 is upon us!!

Listen for more updates.

Today's episode:

Noisy training is insidious. Noisy training is never a goal, rather an outcome of poor decision-making. Further to note, it is extremely costly.

In episode 12 of season two, we get a little deep on you. We talk about finding your purpose in life...It's not an easy thing to do but ultimately it is necessary. We talk about our journey in this process and what it means to us.

This week on the podcast we discuss the lies we tell ourselves (excuses) and how to avoid making excuses and take ownership. We also discuss the abundance vs. scarcity mindset.

This week on the podcast Jerred puts on the fitness nerd hat for a little while. We talk energy systems training and how to continually push yourself. But not before we hit this week's challenges and book recommendation!

This week on the podcast we discuss our challenges then go into traditional education vs. doing your own thing and being self-taught. And Talon brings up the topic of steam and health benefits.

This week we get to interview Mike McGoldrick! We talk training, garage gyms, and killing complacency. I had a great time chatting with Mike and I think you'll really enjoy this one.

This week on the podcast we talk about how a common fitness principle applied in strength and conditioning can not only make you a better athlete, but also a better human in your work and family life. Also, we talk about the E-Word...EMOTIONS and healthy ways to handle them (or not handle them).

This week on the podcast we talk about how analogies can be used as a mental toughness primer, and Jerred shares a small failure that ultimately helped him find his passion.

This week on the podcast we hit our weekly challenges, give you updates on past challenges. Then we get into why solitude is important and talk about which WOLF you feed!

This week we tackle our weekly fitness challenges, talk eating healthy/paleo on a budget and why discipline matters.

The post Season 2 Ep. 3: Challenges, Eating Healthy (paleo) on a Budget, and Why Discipline Matters appeared first on betterhumanology.

Today we have a double Murph update, book recommendation, workout challenges, we talk about Pokemon Go (and why Jerred hates it), then we get to the REAL ways we think you can get better!! After that, we talk about Resistance.

The post Season 2 Ep. 2: What you SHOULD be doing to get better instead of playing Pokémon Go appeared first on betterhumanology.

This week we introduce Season 2 to the betterhumanology podcast! We have a slightly new format with challenges, more topics, and a longer show! This week we talk The Wim Hof Method, finding time to read more, following your passion and more!

The post Season 2 Ep. 1: A New Season, The Wim Hof Method, Reading 4 Books a Week, and Following your Passion appeared first on betterhumanology.

This week on the betterhumanology podcast, Talon and Jerred talk about Parkinson’s Law and ask a question that may just change the way you think about your goals and how you can achieve them faster. Before they hop into any of that stuff, Jerred gives an update on where he is at in finishing 18 […]

The post 067: Murph Update, Parkinson’s Law, and the Magic Question to Achieve Your Goals Faster appeared first on betterhumanology.

This week on the betterhumanology podcast we finish up our series on nutrition! You can see all we have been doing, our calculators and more at endofthreefitness.com/macros

The post 065: Pros and Cons of Counting Macros and Flexible Dieting (PLUS: FAQs) appeared first on betterhumanology.

This week on the betterhumanology podcast we have Bobby Maximus from Gym Jones! If you are unfamiliar with Bobby Maximus or Gym Jones there are the ones behind the training for movies like 300 and Man of Steel. Also, Bobby was the brains behind the programming for Hack’s Pack; a team who won the CrossFit […]

The post 064: Bobby Maximus from Gym Jones on Programming, Push-ups, and Becoming a Better Human Being! appeared first on betterhumanology.

“If everyone is thinking alike, then someone isn’t thinking.” – George S. Patton “Thinking is the hardest work there is, which is probably why so few engage in it.” – Henry Ford Talon is back on the show, and today we discuss an alternative to meditation. Hint: It involves your brain… THINKING!! Today, we dive […]

The post 063: Anti-Meditation…A.K.A Thinking! appeared first on betterhumanology.

Podcast Episode Bonus: http://www.endofthreefitness.com/macros Today, we have an awesome podcast episode with Adee Zukier from Working Against Gravity! Adee has an awesome outlook on life, diet and training! Adee is known as the “Barbell Gypsy” you can either find Adee weightlifting, bobsledding, competing in the NPGL on the Baltimore Anthem, the CrossFit open, or powerlifting. […]

The post 062: Adee Zukier on Flexible Dieting, Macros and Psychology appeared first on betterhumanology.

Murph. Ever heard of it? Before I had ever heard the word CrossFit, or Murph, a Marine told me about a brutal workout with hundreds of repetitions of calisthenics sandwiched between two 1-mile runs… …all while wearing body armor… He didn’t know the name of the workout, but he completed it with some other Marines. […]

The post 061: MURPH questions, tactics, and strategies appeared first on betterhumanology.

Jake Thompson is the Founder & Chief Encouragement Officer at the global lifestyle brand Compete Every Day. Jake is a native Texan, and graduate of both Texas Christian University (B.S.,2006) & University of Dallas (MBA, 2008). He is a speaker, writer, & active participant in life. Prior to launching CED, Jake spent years in both […]

The post 060: Leaving a Legacy and Being an Active Participant in Life appeared first on betterhumanology.

This week, Talon and Jerred go in-depth on what it takes to make others better. How can you make other people the best version of themselves? Why does it matter? It is even possible? Find out the answers to all these questions and more in this week’s podcast episode!

The post 059: How to Make Others Better appeared first on betterhumanology.

Dawn works with athletes who want to perform their best in the sport of fitness. She also writes on many topics like reducing life stress, improving relationships, increasing motivation, and living into your purpose. And we cover a lot of these topics in this podcast episode. Dawn is a Certified Strength and Conditioning Specialist, a […]

The post 058: Dawn Fletcher from Mentality WOD appeared first on betterhumanology.

A fat loss and leaning workout program needs a disciplined diet for quick results, but the program itself CAN be designed to give you the advantage in fat loss…And, at EO3, we have created such a program; and I will be sharing the methodology in this podcast.

The post 057: Barbell Training: Leaning, Cutting and Losing Fat appeared first on betterhumanology.

Today, Jerred gets the opportunity to introduce you to Peter Keller and his company, Fringe Sport. Peter shares a lot about business, fitness and life. In this 46-minute episode, Jerred and Talon discuss: Business Fitness Travel Hacking and More! Things we talked about in the episode: The 4-hour Work Week Fringe Sport Living Direct The […]

The post 056: Peter Keller from Fringe Sport on Your ONE Thing, Garage Gyms and being Introspective appeared first on betterhumanology.

Today, a the guys talk about a Crossfit workout named after Captain Michael Murphy. It’s a very challenging workout that both Talon & Jerred put to the test this week to bring back more physical avenues to become a better human! In this 26-minute episode, Jerred and Talon discuss: Crossfit Hero Workouts MURPH!!! Jerred’s Murph-y […]

The post 055: Murph, CrossFit and Better Humans appeared first on betterhumanology.

This week the boys are back in town with a brand new episode to offer you a couple of options to help you take a new (and better) approach to your life. Talon and Jerred poured over the available research to find how altering how you think about things can affect your overall disposition and […]

The post 054: Take Control of Your Own Life with a New Mentality appeared first on betterhumanology.

This week Talon and Jerred discuss a leadership concept that will not only can make you a better leader and help teams you are apart of find more success, but it will also help you to become a better human on an individual level. The concept has been around forever but it has recently been […]

The post 053: Take Extreme Ownership to Gain Control of Your Own Life appeared first on betterhumanology.

Jerred and Talon bring hot fire this week as 2016 gets underway. Research shows that, typically, if you’ve made a New Year’s this year, you’ve ALREADY abandoned it! Well never fear because in this episode the guys offer you a way to accomplish what you want this year by setting goals in a way you’ve […]

The post 052: GOOOOAAAAAAAAALLLLLLLLLSSS & How to Set them! appeared first on betterhumanology.

Happy New Year and welcome to Betterhumanology in 2016! The guys kick off the new season with a compilation of the past year’s fantastic guest responses to the ultimate question, “What’s your best advice for becoming a better human?” They thought: what better way to kick off the new year than to make it as […]

The post 051: Better Human Year in Review – The “Best Advice” Knowledge Bank appeared first on betterhumanology.

This week Jerred and Talon sat down with John Kennedy of Combatbraintraining.com to discuss neuroplasticity and how you can exercise your brain to improve your focus, situational awareness, intuition and critical decision making skills under stress. The program has trained Special Operations forces, pilots, professional athletes, business people, children and even those suffering from traumatic […]

The post 050: Supercharge Your Brain with Neuroplastic Training! appeared first on betterhumanology.

This week the guys are back with a brand new experiment! They wanted to figure out if participation in the Strength Finder 2.0 can make us better humans, so they put it to the test. The Strength Finder 2.0 is program that uses a psychological survey to determine your top 5 strengths and how to […]

The post 049: Improve Your Life by Knowing Your Strengths! appeared first on betterhumanology.

December is here! And that means (for many of us) the holiday season is about try and sweep us all up in a big warm ball of lazy… but not at Betterhumanology! The guys definitely want you to enjoy your vacations and time off, but they’ve devised a simple challenge to keep you improving through […]

The post 048: We want YOU on the Betterhumanology podcast (plus a challenge)! appeared first on betterhumanology.

This week Talon and Jerred dive into the topic of visualization and how athletes, musicians, and countless others continue to use the technique to find added success in their lives. The guys have pieced together a wealth of research with their own experiences to offer you a full outlook on visualization… including a little how-to! […]

The post 047: Take Mental Reps with Visualization appeared first on betterhumanology.

This week Talon and Jerred get….happy? We take on a 5-step experiment which takes about 25-30 minutes to complete in the morning and actually alters your brain. A breakfast, or rather, morning routine that will chemically alter your brain into having a kick-ass morning EVERYDAY! In this 27-minute episode, Jerred and Talon discuss: Step 1: […]

The post 046: The Freakin’ Awesome-Morning Breakfast Hack appeared first on betterhumanology.

This week Talon joins Jerred as he breaks down his recent domination of the Spartan Beast! The Spartan Beast is the most challenging event the Spartan Race has to offer. Boasting over 13 miles and 30 obstacles, the Beast claims to test your endurance, perseverance, and grit as well as your mental toughness. In this […]

The post 045: Getting Beastly at the Spartan Race appeared first on betterhumanology.

This week Jerred puts on his sensei hat and guides Talon through a series of questions designed to best inform newbies and pros alike. After years of gym hopping (to find the right price or commute) and hills upon hills of monotonous runs, Talon has decided to join the garage gym revolution! It’s pretty obvious […]

The post 044: Garage Gyms & Your Eventual Dominiation appeared first on betterhumanology.

This week the boys are back with an in-depth hash-it-out all about COMPETITION! Will it make you run faster, push harder, or perform better? Can competition make you a better human? Find out! In this 28-minute episode, Talon and Jarred discuss: Does competition make you better? Our experiences with competition Enjoyment and competence + competition […]

The post 043: Does Competition Make You a Better Human? appeared first on betterhumanology.

This week, Jerred tracked down AJ Roberts, a 2X World Record Holder Powerlifter, and someone who can actually claim he was the strongest man in the world. I mean this dude has squatted 1,205 lb!! BUT…While many know him for his accomplishments as a powerlifter; he has actually ran many successful businesses, he’s a speaker, […]

The post 042: AJ Roberts with 39 Ways to Crush Life, Business and Barbells appeared first on betterhumanology.

This week Jerred and Talon get back on the ol’ hash-it-out train and break down WHY you should know how well you self-talk and HOW listening to music can improve workout performance! Jerred dug through the annuls of human experiments to discover over 100 studies to share insights on how music or audiobooks can help […]

The post 041: Can Listening to Music or Audiobooks Improve Your Workouts? appeared first on betterhumanology.

We found over 60 studies that suggest the beet or beetroot juice can be used as a powerful performance enhancing supplement! Our own Jerred Moon has long been a supporter of the plant and even created his own Better Human Shot. For all of these reasons and more, we decided to put the data and […]

The post 040: Are Beets Really an Effective Pre-Workout Supplement? appeared first on betterhumanology.

This week the guys bring you one of the latest trends: Red Light Therapy! RLT has been been gaining steam for the past few years by those looking for a noninvasive way to improve their skin… but we found research that suggests Red Light Therapy has been used for much more. As well as staving […]

The post 039: Can Red Light Therapy help YOU sleep more deeply? appeared first on betterhumanology.

This week Jerred and Talon discuss muscle and joint recovery! As we continue to push ourselves through new challenges and to new heights (or lows if we’re talking mental toughness) it becomes imperative for us all to understand how to help our bodies recover as quickly and as effectively as possible. This week, the guys […]

The post 038: How to Recover Like a Boss appeared first on betterhumanology.

This week, Jerred tracked down Paleo Nick to discuss the ever popular Paleo Diet. Paleo Nick is the founder of the very helpful paleonick.com as well as a trailblazer in the culinary fitness world. His recipes and videos continue to act as a beacon for those who wish to become healthier, fitter, and happier. In […]

The post 037: Breaking Down the Paleo Diet with Paleo Nick appeared first on betterhumanology.

The Hotter ‘N Hell 100 is one of the longest single bike races in the world. It is held in Witchita Falls, Texas when temperatures are usually well over 100°! Jerred and Talon decided to take on this challenge–completely untrained–for prosperity (definitely not posterity!), justice, and for the good of all mankind! In this 30-minute […]

The post 036: Testing Extreme Endurance Cycling at a 100-mile Bike Race appeared first on betterhumanology.

Adult coloring books are all-the-rage lately. People are buying them because they claim to be “art for the mindful” or to provide relaxation or “better focus”. Can we color our way to better focus? Does coloring relax us? Can we relieve anxiety or reduce stress by coloring in a coloring book? This week, the guys […]

The post 035: Pfft! Can Adult Coloring Books Really Boost Focus? appeared first on betterhumanology.

This week the guys welcome PJ Newton back to the show to discuss training tactically–especially in regards to GoRuck challenges! GoRuck challenges are events that attempt to push people to their limits while forcing teamwork and group-think concepts. They’re goal?: To “build better Americans”. Sounds right up the Betterhumanology alley right? Right? Well… today we […]

The post 034: Tactical Training and GoRuck Challenges with PJ Newton appeared first on betterhumanology.

Do you have a set routine every morning? Are you a better human because of it? Google “morning routine” and you’ll get about a million how-to’s explaining exact actions you should take every morning when you wake up. Some of them are pretty good even! But on the flip side, there is a community that […]

The post 033: Does Having a Morning Routine Increase Productivity? appeared first on betterhumanology.

This week Jerred and Talon talk all about Box Breathing! Breathing is pretty awesome for you, folks. You’re probably thinking, DUH! Well, it turns out mindful breathing, or taking control of an involuntary action, most of the time, i.e. your breathing can have a lot of benefits from curing depression to helping disaster victims. In […]

The post 032: Box Breathing for the Win! appeared first on betterhumanology.

We know, we know. This guy is Talon’s dad? Yeah… but man does he know leadership! Mark Schwalm is a retired Lieutenant Colonel in the U.S. Air Force not only with leadership experience at various levels in the military but also in the business sector. He continues to be a passionate advocate and instructor for […]

The post 031: Daring Greatly and Discussing Leadership with Mark Schwalm appeared first on betterhumanology.

Did you miss out on Accelerate: Strength and Conditioning last time around? Well then, today’s your lucky day. This week the guys talk about End of Three Fitness’s organic strength and conditioning program that has featured on Betterhumanology. The first training iteration of Accelerate recently concluded and the results are in! Talon and Jerred discuss […]

The post 030: Accelerate Strength and Conditioning Revisit with Results! appeared first on betterhumanology.

This week Jerred and Talon experiment with a heart rate variability test to teach us how to learn some interesting information about our bodies. Heart rate variability is the concept of variation in the intervals between our heartbeats. We can learn a lot about how our bodies are reacting to certain stimuli from listening to […]

The post 029: The Great Beerisode appeared first on betterhumanology.

Dr. Rob Bell is a sports psychology coach and has worked with winners on the PGA and Nationwide Tour and has caddied over 20+ events on professional golf tours. He has been featured on ESPN, The Golf Channel, Runner’s World, NY Times, & Stack Magazine. Today, he shares his experience and expertise on mental toughness […]

The post 028: Building Mental Toughness with Dr. Rob Bell appeared first on betterhumanology.

Proof I got to spend some time at the beach in San Diego last week. #Repost @sealfit with @repostapp. A photo posted by Jerred Moon (@eo3_fit) on Jun 30, 2015 at 5:52pm PDT This week at the Betterhumanology Podcast, the script gets flipped a bit as Talon interviews Jerred about his reaction to his recent […]

The post 027: SEALFIT and Out-of-Body Experiences appeared first on betterhumanology.

Ben Greenfield is one of the most influential personal trainers in America. He’s the host of bengreenfieldfitness.com, the founder and owner of Greenfield Fitness Systems, and the author of the New York Times Best Seller “Beyond Training”. He has mastered a healthy and natural lifestyle that allows for peak physical and mental performance without all […]

The post 026: Biohacking 101 with Ben Greenfield appeared first on betterhumanology.

This week Producer Dee joins Jerred and Talon on the show for the first time ever as they discuss how sitting is killing you! Sitting is actually killing us, folks. Experts now liken sitting to smoking in terms of the detriment that each inflicts on the human body. To fight the epidemic, we put standing […]

The post 025: How a Standing Desk can Save Your Life appeared first on betterhumanology.

Anthony Mychal is the man behind AnthonyMychal.com. A quick overview of Anthony from his site: “I flip + fiddle with freestyle acrobatics. I flex + fidget with physique + barbell and bodyweight training. I philosophize about physical freedom + pilgrimage. I take half-naked pictures of myself. (Apparently.) I use alliteration like an ace. (Also apparent.)” […]

The post 024: Anthony Mychal on Intermittent Fasting to Build Muscle and Burn Fat appeared first on betterhumanology.

This week Talon and Jerred break world records!! Maybe it’s as cool as it sounds, maybe not Guinness World Records is the universally recognized authority on record-breaking achievement, and we scoured their website to find two world records we could break easily in a single day. In this 24-minute episode Talon and Jerred discuss: The […]

The post 023: How to Set a World Record in 12 hours (or less) appeared first on betterhumanology.

Thomas Cox is the owner and curator of MealFit. He has competed at the CrossFit Games as a team, was a football player at the University of Alabama, Birmingham and has a heavy endurance background. He has a passion for nutrition and performance and it shows in this podcast! Today, he gives great information on […]

The post 022: Thomas Cox from MealFit talks High Fats for Performance appeared first on betterhumanology.

This week Talon and Jerred take on a Tim Ferriss experiment and try out his speed reading method. Speed reading is any of several techniques used to improve one’s ability to read quickly. Speed reading methods include chunking and eliminating subvocalization. The many available speed reading training programs include books, videos, software, and seminars. In […]

The post 021: A Tim Ferriss Experiment with Speed Reading appeared first on betterhumanology.

This week Talon and Jerred test out two different types of wearables, the FitBit Flex and the Jawbone UP3, to see if this rapidly growing wearable technology can make you a better human. Wearable computers, also known as body-borne computers or wearables are miniature electronic devices that are worn by the bearer under, with or […]

The post 020: Do wearables make you better? Like FitBit and Jawbone appeared first on betterhumanology.

Jordan Syatt is the owner, head coach, and lead author at Syatt Fitness. He’s a 5x World Record Powerlifter, Precision Nutrition & Westside Barbell certified coach, and he’s featured in CNN, The Huffington Post, Men’s Fitness and more. Today, he gives great information on training. In this 31-minute episode Jordan and I discuss: Jordan’s take […]

The post 019: 5x World Record Holder Jordan Syatt on Strength and GPP appeared first on betterhumanology.

This week Talon and Jerred did a two-week experiment with Nootropics to see if it would make us think faster, dream better and be more productive! In an attempt to become better humans, Talon took triple the advised dosage to see if it would have any effect and Jerred had dreams about killing snakes. Nootropics, […]

The post 018: The Great Nootropics Experiment appeared first on betterhumanology.

Nate Miyaki is the author of The Truth About Carbs (2014), Rise Above (2014), The Way of the Cancer Warrior (2013), and The Samurai Diet (2011), and a Contributing Writer with Men’s Fitness, Muscle & Fitness, Men’s Health, T-Nation, Bodybuilding.com, and LIVESTRONG. Today, he gives great information on training and nutrition. In this 29-minute episode […]

The post 017: Nate Miyaki on Diet Specificity and Diet Sustainability appeared first on betterhumanology.

Brian Mackenzie is the founder of CrossFit Endurance, NYT best-selling author of Power, Speed, Endurance and Unbreakable Runner. He has taken a unique approach to training endurance which goes against the grain of most endurance training. Today, he gives great information on training, nutrition and supplements. In this 23-minute episode Brian Mackenzie and I discuss: […]

The post 016: Brian Mackenzie talks endurance training, diet, supplements and more appeared first on betterhumanology.

This week Talon and Jerred did a two-week experiment with sprinting to see how much better it could actually make you in a short amount of time. Obviously, running is good for you…but what can only two weeks do? We did two weeks of 4 x 400m sprints, 3 times a week for two weeks. […]

The post 015: Sprint to Betterhumanness appeared first on betterhumanology.

Brett McKay is the founder of the very popular (and awesome) Art of Manliness website. He writes to better, encourage, and teach men from all around the world. Personally, his 30 Days to a Better Man series was life-changing. On top of being a husband, father and author he also knows a ton about testosterone. […]

The post 014: Brett McKay from the Art of Manliness Talks Testosterone appeared first on betterhumanology.

This week Talon and Jerred give you all the details on the upcoming Accelerate Strength and Conditioning program! This program will be launching in April and you have a chance to sign up for early access to see what it’s all about. Talon follows along the eBook and you can get your copy here: CLICK […]

The post 013: Accelerate Strength and Conditioning appeared first on betterhumanology.

Joe De Sena is the co-founder of The Death Race, Spartan Race (1M+ competitors), and more. Among other things, he has completed the famously grueling Iditarod dogsledding race…on FOOT. And what about the Badwater Ultramarathon (135 miles at over 120 °F/49 °C), Vermont 100, and Lake Placid Ironman? He did all of those in ONE […]

The post 012: Joe De Sena on Building Mental Toughness appeared first on betterhumanology.

This week Talon and Jerred actually sit on the sidelines for an experiment and watch Jerred’s Dad, Tony, do a 15-day juice fast. Juicing has been claimed, and shown, to help you absorb all the nutrients from vegetables, it allows you to consume a healthier amount of vegetables in an efficient manner, and helps you […]

The post 011: Juice Fast Leads to 28 lb lost in 15 days, and much more! appeared first on betterhumanology.

Ryan Moody is a subject matter expert in explosive training and also holds multiple world records in jumping. He has had the opportunity to train a very diverse client-base and has even trained with Louie Simmons from Westside Barbell. Ryan teaches how explosive training can really help every facet of fitness. Today, he gives some […]

The post 010: Ryan Moody on Everything Explosive Training appeared first on betterhumanology.

This week Talon and Jerred did an exercise in gratitude. They used a journal called “The Five-Minute Journal” to see if it could help improve mood, pain tolerance and life in general. The Five-Minute Journal is a simple journaling technique designed to help you improve and focus on daily gratitude. Studies on gratitude have proven […]

The post 009: The Five-Minute Journal, an Exercise in Gratitude appeared first on betterhumanology.

Mike Bledsoe is the founder of Faction Strength and Conditioning in Memphis, TN, and is also the founder of the popular podcast Barbell Shrugged. When he isn’t traveling around the globe interviewing athletes, coaches and experts for his show he is training and programming for weightlifting and spends his time becoming a better human. Today, […]

The post 008: Mike Bledsoe from Barbell Shrugged on Olympic Weightlifting and Being a Better Human appeared first on betterhumanology.

This week Talon and Jerred have a dual episode! They tested out Bulletproof Coffee for 10 days to see exactly what the hype is all about and they announce some of the events they will be doing this year that you will be able to join them in doing. Bulletproof Coffee claims to have the […]

The post 007: Bulletproof Coffee and Better Human Events Announcement appeared first on betterhumanology.

Blair Morrison finished 5th place in the 2011 CrossFit Games, is the founder of CrossFit Anywhere and Anywhere-Fit, and the host of the Beyond the Barbell Podcast. He has a passion for training and fitness just as much in the gym as he does on top of a mountain. His unique training philosophies and approach […]

The post 006: Blair Morrison on adventure, outdoor workouts and unique training philosophies appeared first on betterhumanology.

This week Talon and Jerred simply drank 32 oz. of ice cold water, took cold-hot contrast showers for 5 min. of 20 seconds cold – 10 seconds of warm and took mile-long walks in the cold keeping hands, feet, and head warm to test out cold thermogenesis…and the results were pretty interesting! We tested it […]

The post 005: How to Lose 8 lb in 10 Days with Cold Thermogenesis appeared first on betterhumanology.

Today, it’s all about habits and habit formation with James Clear! James writes 2x a week at his website and shares science-based ideas on how to build habits that stick, and strategies for improving your mental and physical performance. He believes that mastering your habits is at the core of living healthier, happier, and better. […]

The post 004: James Clear on Improving Everything and Transforming Habits appeared first on betterhumanology.

Meditation can improve your general well being, reduce depression, anxiety and stress, increase productivity, improve self control, and even change the composition of your brain for the better… Sounds great! But what happens when the “other guys” put meditation to the test? You know, the guys who aren’t trying to achieve an enlightened state and […]

The post 003: The Other Guys Experiment with Meditation appeared first on betterhumanology.

Andy Fossett, “The Boss” from Gold Medal Bodies. He is a burger enthusiast and chief navigator. Andy’s background in education gives him a unique perspective on how people learn to move and how physical exercise impacts cognition and personal development. He’s a 5th degree black belt in Taido and has coached thousands of martial artists. […]

The post 002: Learn Your Body, Move Better and Become a Better Human appeared first on betterhumanology.

PJ Newton is the Director of Training for CrossFit Endurance and the guy behind the workout programming on the CrossFit Endurance site. He is also a Head Coach with their seminar team and gets to travel around the world training coaches. In this 60-minute episode PJ Newton and I discuss: Running Marathons without Training The […]

The post 001: Marathons without Training and Endurance Fallacy appeared first on betterhumanology.

Listen to episode 000 to find out exactly how the betterhumanology podcast will be making you a better human!

The post 000: Betterhumanology Launch appeared first on betterhumanology.