The Marketing Agency: Recent Episodes
The Goat Agency
Five different podcasts a week brought to you by The Goat Agency. This is what it’s really like inside a global marketing agency. Episodes include interviews, games and marketing insight for a digital world.
The 30,000ft View - A hard-hitting interview/debate series with business leaders looking at marketing from the top down.
Strat Chat - A coming together of The Goat Agency’s finest strategic minds to walk through the most recent changes in the social media landscape.
Secure The Bag - Want to know what’s going on with some of the most relevant cultural figures of 2020? Hobbs and Hall have got you covered. Their guests are ready to secure the bag.
Work Life Balance - Imagine living and working with your boss all day, every day. Then imagine adding lockdown to the equation. Imagine no longer. That is this podcast.
Englishmen In New York - These two fine English gentlemen have lived in New York for a few years now, but this podcast is about hearing some of the best American personal stories.
Born in Outlook, Saskatchewan, Marcia Kilgore went on (via New York) to found businesses such as Beauty Pie, Bliss, Soap & Glory, Soaper Duper and Fitflop. In today's episode Nick and Will discuss those ventures as well as such varied topics as The South of France, Jean Claude Van Damme, Tom Hanks, Body Building and Bagels. Enjoy!
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From Yorkshire to Minneapolis, heading up marketing for one of the biggest companies in the world.
Listen is as we spend far too little time actually finding out about the challenges of managing thousands of people.
The last episode of our current series! We'll be back with new guests and intrusive iPod questions before you know it.
Monique Bernstein landed her dream job straight out of college, but spent most of her time there trying to convince the higher up's that her position was superfluous. In frustration she began writing lists of companies she could start in a day. One of those ideas was a candy subscription service offering rare and exotic treats from around the globe and in October 2014 Monique and her partner Eli started Universal Yums - listen in to their success story.
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Diane Young became CEO of Glaswegian "outsider" company The Drum at 29 years old. Since then it's grown into the world's leading media and marketing publication. Listen in as we discuss how she became the leader she is today, dropping everything and moving cities and why marketing still fascinates her. Plus, Will shamelessly attempts to get on their yacht at a future Cannes event (2021?).
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Oli Green is CEO of Tangent and Brave Bison. Having recently acquired The Hook out of administration, Oli drops in to discuss thriving in uncertainty, splitting his time across his three businesses, and the concept of long term planning in marketing becoming an outdated practice.
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Susan Hallam (MBE) is the founder of strategic digital marketing agency Hallam. In this podcast we discuss the latest in digital marketing from the perspective of someone who has been championing its rise for 20 years. Now in this transitional period of her career which sees her hand over the reins of Hallam, we discuss her other passions, honours and finding fulfilment beyond the agency life.
Apologies for the slight technical audio issues.
We've rebooted the strategy podcast with founders Harry, Nick and Arron! This week's gatecrash episode includes:
1:45 - The return of sport.
10:22 - The Mixer shutdown.
14:22 - The new (recruitment) normal.
19:06 - Remote pitching.
26:43 - The future of social platforms.
When the history books are written, only a few people can say they played as instrumental a part in the creation of a genre as our guest this week, Footsie. A founding father of Grime and one half of Newham Generals, 2020 sees him step out on his own with debut solo offering 'No Favours'. We chatted to him about working with Chase and Status, albums in a 'skippable generation' and his thoughts on the new wave of 140... Drill. Don't sleep on this one.
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Retouching images to promote impossible beauty standards has done damage to women and girls' self image that we can't really quantify yet. Ashley James identified this happening to her own images, which in turn put pressure on her to keep that ideal image going, until the gap between her public and self image had grown enough to say enough is enough. Championing natural bodies and self love are now top of her agenda... as well as online DJing during lockdown and finding a rare middle ground with national provocateur Piers Morgan. Just a couple of subjects in a wide ranging chat recorded just after lockdown started. Join us!
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Turning people's idea of SEO on it's head, Rise at Seven is disruptive, rising fast and not to be ignored. Arron chats with co-founders Carrie & Kenwright about identifying the gaps in your skillsets and hiring accordingly, content creation as SEO and being told by The Apprentice production team that their business idea was too good for the show.
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In our on going mission to feel as inadequate as possible about our life's achievements, we talked to Roper Peckham-Cooper or 'The guy who cycled from New York to San Francisco'. Bridge to Bridge they call it; Brooklyn to the Golden Gate with a host of characters along the way.
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Layla Anna-Lee is a sports television presenter who at the age of 14 wrote a list of all the footballers she wanted to interview. That instinct to set goals and run head first at them keeps Layla ahead of the game in what is still a male dominated world. A great chat littered with anecdotes with Pogba, Neymar, Ronaldo and Idris Elba and how footballers react to the intense criticism from fans. Regrets turning into opportunity and the importance of trusting your gut and acting fast. AKA securing the bag.
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Daniel Gilbert is founder and CEO of Brainlabs; a disruptive digital marketing agency delivering incredible data driven results. In this wide-raging podcast we hear about the distinctions between wartime/peacetime CEO's, Arron questioning his own pre-covid WFH policy and wether the search for work/life balance is symptomatic of unfulfilling jobs.
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A special episode from the Black Lives Matter protests in NYC. Nick and Will urge you all to EDUCATE yourselves about systemic racism in society, as they are. Here is a megadoc of resources, www.ally.wiki including ways to help if you can't afford to donate.
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What better game for the #1 business podcast offering absolutely no business insight to play... Pointless. Join Harry, The Big Whisk and Frankie Hobbs as they phone their colleagues to mine pointless answers to banal questions. If you do experience any audio issues on this podcast, that'll be Shakespeare spinning in his grave.
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Liv Cooke is a professional football freestyler. Four-time world record holder, and former world champion. We caught up with her to talk about the same things all 21 year olds talk about...expanding their property portfolio... before delving into other topics such as her world beating football freestyle career and her ambitions in TV. Unstoppable. A truly motivating podcast.
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Are social platforms responding to the #BLM movement in the right way? Are they doing enough? How has social changed the "appointment viewing" magic of space launches? What is TikTok's plan in hiring Disney+ and acquisition mastermind Kevin Mayer as their new CEO? All this and more on this week's Strat Chat.
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Josh Littlejohn MBE is a Scottish entrepreneur and philanthropist who has tackled the scourge of homelessness in increasingly creative ways. From convincing George Clooney to drop by to his homeless cafe in Edinburgh to shutting down Times Square in New York for his 'The World Sleep Out' initiative. All this because a homeless man came into his family business looking for work one day. Incredible story that's not to be missed.
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The only #1 Business Podcast dedicated to giving you absolutely no insight. In this week's Work/Life Balance the boys get a special message from Kim Woodburn (How Clean Is Your House) for Whisk's birthday and Harry contemplates living life 500 years in the past in a truly lawless game of Would You Rather?
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10 million album sales, sold out arena tours, one quarter of boyband JLS - but increasingly Aston Merrygold is recognised by a new generation because of TikTok. In this illuminating chat, Aston weighs the pros and cons of rising to fame before social media and how it is now unlocking a whole new audience for him and the band.
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Welcoming guest host George Grant from the strategy team today as we discuss the seismic move of JRE to Spotify, the future of gifs and why we love the creative team over at Ikea.
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Co Founder of Purple Goat, Martyn Sibley talks with Arron and Sam about growing up with Spinal Muscular Atrophy, stigma, stereotypes and the apprehension abled bodied people have around discussing disability. Martyn has devoted his career to normalising the conversations around disabled people and a large part of that spills over into his work in marketing. Showing the brands he works with value, not vulnerability.
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This week Nick and Will sat down with Kyle Widrick to discuss his life and career including an early close encounter with Kanye, living out of a carry on bag whilst working for "force of nature" VC Chris Burch, and how his current venture WINBG is helping brands find their audience. Not to be missed.
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This week the boys play a couple of games to stave off boredom. Two truths and a lie, and the iconic Post-it-note-on-the-forehead-celeb-game. Along the way we discover Harry's deepest fear and hear Frankie Hobb's unwittingly call a national treasure an "old git" - All this and more on this week's 'Work Life Balance'.
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Dr Joshua Wolrich MBBS MRCS is an NHS Surgical Doctor who wants us all to "identify your disordered eating; improve your relationship with food". In this episode of 'Secure The Bag' Frankie and Emily talk to Joshua about growing up fat, the socio-economic impacts on weight loss and the discussion surrounding NHS nurses doing TikTok dances. Not to be missed.
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In this second podcast outing for the strategy team at The Goat Agency, we hear about the phases of lockdown marketing, how quickly trend reports become obsolete, who calls the shots in Burger King's creative team and brand sentiment around the EA/David Dobrik partnership.
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Calling in from quarantine in Rio de Janeiro, Matt Webster (Founder, MW-W Consulting) discusses how brands can not only exist but thrive in the current situation, as well addressing an uncharacteristic marketing misstep from one of the worlds biggest brands.
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A coming together of The Goat Agency’s finest strategic minds to walk through the most recent changes in the social media landscape. In this week's episode the team talk about the huge impact of Tik Tok on society during the global lockdown and how it has infiltrated everyday life. Kyle, Sophie, Eliza and Jago form part of the amazing creative and strategy team at The Goat Agency...
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Episode 2 of The 30,000ft View sees 7League's Richard Ayers take to the microphone and debate what the next generation of sport is going to look like and how it, as an industry, has been deeply effected by the COVID-19 pandemic. Richard's agency works with the biggest sport governing bodies in the world from FIFA to the UFC. Sport is changing forever and Richard and Arron are here for it.
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These two fine English gentlemen have lived in New York for a couple of years now, but this podcast is about them finding out some of the best American personal stories. This week Nick and Will interview the brilliant Dani Berkowitz who tells all about her fascinating journey to working at Thinx which is where Nick and Dani met. This podcast dives deep into the early life of someone who didn't really know what life was going to serve up and how they were going to navigate it - but my word, what a story. Strap in, this is a great first episode.
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The boys get together around the kitchen table and discuss what it's like living and working together all the time. Not only that, but they play a game of name your ideal lockdown housemates which sees some bizarre name revelations. Who knew how critical Kim Woodburn would be to someone's quarantine?
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Pleasure having Gabby Allen on this week's episode of Secure The Bag. Gabby, who made her name when she starred on Love Island and later in Celebrity Big Brother talks about how home fitness is booming now due to everyone having to stay inside but also touches on why Love Island and its repercussions can be negative. Trolls and negative press are just part of Gabby's everyday life and she talks about how she's learnt to take it on the chin.
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James Kirkham is the Chief Business Officer of Defected Records but has previously held positions at COPA90 and founded his own agency Holler. Defected Records have seen a huge uplift in recognition and affinity during the global lockdown as people turn to music and the community it heralds. With a blend of new tracks and old hits from the 21 year old House Music label James' work at Defected Records these last few months has seen a huge move to live streaming content across social media.
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Growing up in the influencer hub of Brighton, Hobbie began recording song covers and shot to fame in the early days of YouTube, he talks us through his growth as a musician and person. Also, delving into the tribulations of his past year as he expected twins, he discusses how honesty with his audience has become key to his personal brand.
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Viral sensations Zac and Jay join us to discuss how they’ve grown their audience of 331k in under a year through viral content. With top tips and insights on how they’ve crashed some of the biggest events in the country, this podcast is not one to be missed.
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August 22, 2018 - We're joined by Jack Dean (or JaackMaate) as we discuss how he's grown his channel over the past 12 months to over 850,000 subscribers and his run ins with big YouTubers like Alfie Deyes and Caspar Lee.
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