The Maker Marketing Podcast: Recent Episodes
Laura Benjamin
Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.
Laura Benjamin of Satellite Six reveals key marketing strategies that position manufacturers as best-in-market and help them achieve focused new growth. From distribution to retail, discover the techniques other manufacturers are using that can work for your business to better build your audience, develop strong brand messaging, and create sales opportunities like never before. With over 15 years of marketing experience, Laura has consulted with hundreds of manufacturers and businesses to improve their brand marketing results. Design, positioning, audience profiling, website experience, social media, message, and everything working (and not working) with manufacturers to help you better stand out and leap ahead of the competition.
Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission - and ended up evolving their entire industry in the process.
On this episode, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts can be more effective in a competitive marketplace. You can learn more about Eric and Rover Manufacturing at rovermfg.com.
This week, Laura talks with Rose-Marie Brandwein about the RAPID Institute and Process Intensification, and how they work to become a thought leader in their customer's industry.
On this episode, Jack Wilson of Box Latch Systems talks about the importance of listening to customer stories and taking the time to understand what really makes a customer care about your product. More about Jack and Box Latch Systems at https://www.boxlatch.com
On this episode, I answer a question I've heard from listeners and clients this week, and do a deeper dive into how YOU can get better results from your trade shows.
On this episode, Travis Blomberg of WasteCap Resource Solutions talks about sustainability - what it is, how to think about waste, and how it can be a competitive advantage in your marketing. More about Travis and WasteCap at https://wastecap.org/
On this episode, Jeff Dykes of Northern Star Fire talks about the lessons he learned in how critical it is to tailor your marketing methods to your audience, and how he was able to make inroads in international distribution. More about Jeff and Northern Star Fire at http://northernstarfire.com