Ken Jenkins LLC: Recent Episodes

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Coach, Author, Speaker, Crisis Response Expert

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It took me three years to finally achieve my goal. How do I know it took three years?As I was reviewing my journal, I stumbled upon a question I had answered previously. The question was,

What’s one action you could take today that would make your work life easier?”

My response was brief and clear: the one action I could take to simplify my work life would be to say no to tasks I no longer wish to do. Yet, it took me three years to act on this realization. Why did it take so long? I’m still pondering the reasons.

One reason that stands out is my belief that I needed to keep myself constantly occupied—a rationale that, though true, wasn’t necessarily the best. Equally true is the fact that I am quite busy with work, and I found myself doing tasks that I no longer found fulfilling or necessary. Despite this, I struggled to decline these tasks. After three long years, I finally came to the realization that if not now, then when? I also questioned why I kept saying yes without a good answer. It was time to stop saying yes to what I didn’t want and start saying yes to what I did. What a novel concept.

Many of us humans remain in jobs for a multitude of reasons. Often, money is the primary motivator. I once had a boss who advised me to explore other job opportunities, suggesting that doing so could reveal whether the grass is greener elsewhere or where I currently am.

Now I understand that life is too short to continue doing work that no longer resonates with me. I always have the choice to stay or leave—it’s entirely up to me. External factors may influence my decision, but ultimately, it’s my decision.

Today, I choose to be where I truly want to be. What about you? What are you doing that you should be saying no to?

Ready to delve into what matters to you?As your coach, I will ask powerful questions, listen intently, actively challenge blind spots and support shifts in thinking that reveal new perspectives. We will set goals which help you get where you want to go and be who you want to be.Let’s get clear on what you want to say “no” and “yes” to according to your goals.Let’s started TODAY with a free 30-minute consultation!

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As I entered 2024, my desire for a change from previous years led me to rediscover an old journal from four years ago.Delving into its pages, I aimed to revisit the thoughts and emotions I had experienced back then, intending to draw comparisons with my current state. Anticipating an interesting journey, I was eager to see the evolution.

My journaling journey commenced in 2020, initiated by a motivational deck of cards containing daily prompts. One such prompt, dated January 13, 2020, asked,

“Where have you been getting distracted?”Reflecting on this question, I admitted that I often found myself distracted by negative and unfounded stories replaying in my mind. While journaling had significantly reduced this mental replay, fatigue, and diminished focus occasionally allowed those old thoughts to resurface. My determination to break free from this distraction was clear—I no longer wished to be held captive by unproductive thoughts.

Fast forward to 2024, and I can confidently assert that I now experience far fewer distractions and maintain a heightened focus on my goals. The impact of that question from four years ago lingered, prompting me to break the cycle of repetitive negative thinking. Recognizing the need for change, I actively worked on minimizing the recurrence of old scripts in my head. It was, and still is, a challenging endeavor, but embracing new narratives gradually diminishes the influence of the outdated stories I used to tell myself.

Though there are still moments when distractions rear their head, dealing with them has become far more manageable compared to earlier years. Addressing distractions has become an intentional and disciplined practice, allowing me to swiftly realign with my objectives. Recently I was watching an episode of the TV show Abbott Elementary and one of the characters said;

A dream can be a distraction as easy as it can be a goal.

Are distractions and negative self-talk obstacles you face as well? How do you combat their effects and maintain focus amidst the clamor of negativity?

Ready to get back on track and focus on your goals? Schedule a free 30 minute consultation with me and let’s talk about what you would like to accomplish and how I may help you accomplish it.

Life is a constant series of challenges, big and small. It is how you respond to them — and move forward — that helps you become resilient to life’s challenges.

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Biscuits emerged as a staple comfort food for me during the pandemic era. Whenever I found myself stressed or overwhelmed, I’d turn to baking biscuits.The act of baking not only occupied my mind but also provided a brief respite from the uncertainty swirling outside. It became my personal oasis, a moment of solace in a chaotic world. Surprisingly, I hadn’t initially recognized it as self-care, but as I savored the calmness it brought, I realized its significance in rejuvenating my spirits, akin to hitting a reset button for the day.

As the world tentatively inches towards normalcy, my biscuit-making ritual has tapered off. However, I’m now focused on more intentional self-care practices. It’s not merely about nourishing myself properly or ensuring sufficient rest; it’s about actively checking in with my own well-being throughout the day.

Do I need a breather? Perhaps a lunch date with a friend to reignite that sense of connection?

Recognizing that human beings are inherently wired for social interaction, I’ve come to understand the value of these moments. No one told me when I started my company that loneliness would be a factor. It never occurred to me that when I left corporate America, I left behind a huge social network of interactions. I had to determine how to develop an entirely new way to interact with folks.

Do you celebrate the relationships of those closest to you? Have you shared how important the key people in your life are with them? Celebrate your relationships. Click here to connect with me!

Through navigating various crises over the years, I’ve learned that self-care isn’t a luxury—it’s a necessity. Taking time for a coffee break to reflect, scheduling lunches with friends or colleagues, or simply going for a leisurely walk while listening to a podcast—these practices replenish the well, enabling me to better serve others without feeling physically drained or emotionally depleted.

Recently, I stumbled upon Shawn A. Ginwright’s insights in “The Four Pivots,” particularly his notion that we’re in a constant struggle with rest. He says we are at war with rest. I resonate deeply with this concept. Just like a computer’s spinning wheel of buffering when overloaded, humans too experience moments of mental and physical exhaustion, leading to what I call ‘buffering.’ Self-care acts as a remedy, providing a sense of calm and restoration, essential for maintaining both mental and physical health.

The more I prioritize self-care, the more I find myself available and resilient for others. So, I’m curious—what are your go-to methods for rebooting and refreshing? Let’s share and inspire each other towards a healthier, more balanced lifestyle.

Want to learn more about prioritizing self-care? Check out my podcast: “Who Am I, Who Are You, Who Are We”

Get started right now with your free resource guide to keep you grounded.

Enjoy your journey of self-evaluation and exploration.

I hope it serves you well!

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I am sorry!

For some, those are three of the most challenging words to say. Why is it so hard to apologize when we have wronged or offended someone, like a family member, friend, or work colleague?

Is it a vulnerability issue? Do you feel like you are being judged if you apologize? Are you afraid of what will happen as a result of the apology?

Over the past several years, I have read many articles regarding the topic of apology. Headlines like, How to apologize effectively, The pros and cons of apology? The mistakes made in an ineffective apology……you get the drift. There is a lot of information out there on apology.

I have thought a lot about apology and it is a topic that continues to baffle me. Maybe it is because I tend to apologize when I believe I have hurt someone or have done something wrong. And to be clear, I usually feel angst or fear when apologizing. However, that angst or fear usually means (at least for me) that I am doing the right thing. If I do not feel anything when I apologize, it most likely is because I do not feel like I should, and if that is the case, my apology will be ineffective or will come across as insincere……because it is!

A few questions to ask yourself before you apologize:1. ###### What are the risks of making an apology? 2. ###### What are the risks of not making an apology?

Understanding the consequences of each of those questions may help you determine the right course of action. Another question to ask is:

  1. What is your guy telling you to do? Yes, I said it, GUT!
  2. How are you feeling?
  3. Do you have that proverbial pit in your stomach feeling?

If so, you may need to apologize.

Yes, apologizing can make one feel vulnerable and, at the same time, help establish trust in a relationship. Being truthful about what we are apologizing for and showing empathy, understanding, and respect go a long way in healing the wounds of the wounded.

I usually ask myself what are the risks of not apologizing. I then look in the mirror and ask myself if I can live with those risks. Often, I cannot. I would rather sincerely apologize for my mistake than live with knowing I hurt someone and did not say those three words…….I am sorry!

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I was having a conversation with a friend recently when he asked me, “How do you build trust in a relationship?” What an interesting question, I said. I have to think about it.

Many things went through my mind as I pondered the question:

  • Reliability
  • Honesty
  • Authenticity
  • Listening
  • Consistency
  • Empathy
  • Boundaries
  • Non-judgment

are all traits I consider when trust is involved. Then I remembered something I once heard from Stephen Covey,

you can’t talk yourself out of a problem that you behaved yourself into. The only way out is to behave your way out.

That’s it! It is definitely a top-of-the-list item for trust. For me, what one does is more important than what one says. Your behavior speaks volumes. The two should be congruent.

I shared with my friend that while there are many qualities and values that play a role in building trust in a relationship, the big one for me is someone doing what they say they will do and doing so consistently. They are reliable, honest, sincere, authentic, empathetic, and listen without judgment, and they do these things repeatedly.

It is not just one thing a person does that builds trust. However, it can be one thing that destroys it. We all have traits we look for in a person when building trust. What is important to me may be less important to you. Knowing what is important to you is just as important as experiencing it from others.

What do you need from others to build trust in a relationship?

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There has been much information lately about loneliness in the news. You may remember reading an article or two about this topic, especially during the pandemic. While we were all cooped up in our homes on Zoom calls, we missed out on something we, as human beings, need…..CONNECTION! Have you ever heard

“we are hardwired for connection?”

It is true, we are!

Human beings are social beings. Many of us thrive on our relationships with family, friends, and colleagues. We seek out connection. I had no idea how true this was until I started my own business nine years ago. I was so excited about going out on my own that with all the preparations to do so; I never considered what it would be like to be in my home office, day in and day out, without the social connection I had at the ready when I worked in a prominent corporate position. It did not take long to figure out how much I missed being with others. After a stint of concentrated work, I realized I had stayed in the house for three days. All my interactions had been on Zoom or with my dogs, Jackson and Samantha!

I could not continue working like this; I needed to be with others. Not all the time, but at least some of the time. I started scheduling lunches with colleagues and friends, going to the gym for a 30-minute boost of cardio work, or going to a coffee shop to see other people. The reward was immediate.

Having one-on one time with a colleague or good friend was incredible. I could feel the energy from connecting and conversing with someone in person. A connection that felt much better than a Zoom call. Even going to the gym and seeing other people felt good. And I went to the gym! There are so many benefits from doing that. I had forgotten how much I thrived in a group environment.

So the next time you feel like you need a boost of energy, try connecting with someone you care about. Go out for lunch or dinner with a friend or colleague or meet up for a coffee. Try it; you may shock the person you reach out to. After all, they want to feel connected, too!

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I love to cook, and I love to read cookbooks. I stroll the pages of a cookbook looking for fun, tasty recipes I have never made before but want to try. I made Birria tacos this past weekend with a wonderfully rich and spicy red sauce. I was seeding chili peppers, cutting onions, garlic, and tomatoes, and measuring spices. Of...

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Over a recent holiday weekend, my spouse and I, along with another couple, spent a long weekend in the Texas Hill Country wine tasting. One evening after a long day of sightseeing, we went to a local restaurant in Johnson City. The restaurant was crowded, and we had to give a name to be placed on the waiting list for...

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To Keep You GroundedMy parents taught me growing up to always be true to who you are. Stand firm with your values, respectful of others and always pay attention to your intuition. I have learned from experience the following four tenets help me stay grounded and focused especially when life gets noisy.

I. LIVE YOUR VALUESWho are you? Seriously, who do you think you are? Who do your friends say you are?I ask many people this question and I usually get a puzzled look in response. In order to live your values, you have to know who you are, what your core values are, and the values you reflect in your behavior with others. What you stand up for, what you will allow and what you will not allow.

I value integrity, character, honesty and faith. I believe in God, aspiration, being true to myself and people are inherently good. Values are my core. They keep me centered. I believe values are universal, meaning they apply all the time…at home and work.

Knowing who I am helps me when I have self-doubt about a decision or task I am asked to perform, I check in with myself to ask if the decision or task is in alignment with my values. Knowing who I am lessens stress and anxiety because I know in most cases how I will react to something.

I remember a time when I went shopping with a friend. I wanted to buy a new watch at a specific department store having a sale with 30% off watches. I found the watch I wanted and as the salesperson was ringing up the watch, I noticed she typed in 50% for the discount not 30%. I told her the watch was only 30% off. She thanked me for my honesty and corrected the percentage. My friend asked me as we walked away from the counter, “why did you correct the salesperson, you could have saved more money on the watch.” I looked at my friend and said, “well that would not have been honest, would it?”. Later, I thought to myself maybe I do not know my friend as well as I thought I did!

Want to learn more about your values? Check out my podcast: “Who Am I, Who Are You, Who Are We”


II. CELEBRATE YOUR CONNECTIONSI am sure you have heard human beings are hardwired for connection. I know I am! I am a social being and I love to talk to people, be with people and collaborate with people. I always feel energized when I am with other folks.

My work and personal relationships flourished during the pandemic. When the world was going on lock down, I quickly purchased a Zoom Premium account. It was one of many lifelines I drew upon during the pandemic.

As a matter of fact, as I think back over the past few years, it was the zoom calls, the zoom happy hours, the zoom family meetings that kept me (and probably you) connected to the relationships I value most. Zoom, while not a substitute for face-to-face conversations, provided the ability for me to see, hear and talk with people who were important to me.

We all faced the do we wear a mask or not debate; the lack of in person meetings and family get togethers. And many of us grieved the loss of a family member, friend, or colleague from Covid-19. Relationships with family, friends and colleagues via zoom, phone calls and texts gave me the opportunity to lean on others for support as they leaned on me. To connect with people who were experiencing the same pandemic challenges. If we could not connect the way we normally did, we found new ways to connect.

Today we optimistically look forward to life while cautiously looking back. Balancing what we learned with how to safely move forward. I began sharing with my family and friends what they each mean to me. What I love and respect about them and how thankful I am we are connected.

Do you celebrate the relationships of those closest to you? Have you shared how important the key people in your life are with them? Celebrate your relationships. Remember, we are all hard wired for connection! Click here to connect with me!


III. KNOW YOUR BOUNDARIESKnowing my values keeps me grounded in what is important to me. Understanding personal values helps guide me with what I will and will not accept in the relationships with my family, friends and colleagues. Establishing boundaries will help you stay true to your values. They are also a good form of self-care. BONUS!

When I was younger, I seldom spoke up when someone in a meeting said something derogatory to a colleague or to me about an idea, opinion or task I had performed. Today, I am much better today at speaking up when someone is disrespectful or hurts my feelings. I address the behavior and issue rather than let whatever transpired bother me the rest of the day, or provide opportunity for resentment..

Many years ago, a colleague from an interfacing department called me displeased about a training session my department was going to offer. He felt the training should be performed by his group. I explained why my department was conducting the training and offered to collaborate with him on the training if he would like.

He began to yell and curse at me on the phone and then hung up on me. I was so surprised and shocked by his unprofessional behavior. Providing myself a few minutes for my heart to stop pounding, I called him back and requested to meet in a quiet breakout room over in his building to discuss the call.

I told him when I arrived that in my 20 years at the company, no one had ever spoken to me the way that he did. I shared with him I was offended he thought it was appropriate to be degrading to another colleague.

Although I was terrified to approach him for a confrontational conversation , I knew I had to speak up so he would know his behavior was not okay. In the end, he apologized for his behavior, and I was able to receive his apology. If I had not approached him about his behavior, I would not have been true to myself or my values and boundaries.

Knowing who you are, what is acceptable to you and speaking up when someone crosses an established line is essential to healthy relationships. Boundaries may change! You may allow someone to cross a boundary due to extenuating circumstances but……YOU decide if it is ok for someone to cross the boundary!


IV. REBOOT AND REFRESHBiscuits became one of my go-to comfort foods during the pandemic. Whenever I felt stressed or overwhelmed, I would make biscuits…and…I would eat them. Baking reduced my anxiety about the uncertainty of the pandemic even if it was just for a few minutes. It was “me” time. I never thought of it as self-care until I realized how much better I felt afterwards. It was like a reboot or refresh for the day.

As the world continues to return to normal, I have stopped making biscuits. I am however trying to practice better self-care. I am not just talking about eating right and getting enough sleep. I am talking about making sure I am doing ok during the course of the day. Checking in with me to see what I need. Do I need a break or maybe schedule lunch with a friend or colleague because I need connection-time.

I discovered over the years through all the crisis I responded to, you must practice self-care in order to care and serve others. Take time to go have a coffee and think about the day or set up a lunch date with a friend or colleague or take a 30-minute walk and listen to a podcast.

Self-care calms, grounds, and restores you. It is good for your mental and physical health. The more I practice self-care the more I can be available for others because I am not as physically exhausted or emotionally drained.

Get started right now with your free resource guide.

Enjoy your journey of self-evaluation and exploration.

I hope it serves you well!

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Why do some organizations handle a crisis or emergency better than others? Is it because they plan better? Is it because they have a large emergency response staff? Is it because they have senior-level support? Is it luck?

Within the airline industry (and other industries), it is interesting to see how large or small the ER department may be. Some air carriers have large, robust programs with plenty of staff to train, educate, drill and exercise, while others do not. Does this mean the air carrier with the robust team will perform better in an emergency? Of course, you know the answer to that question!

Why do some companies invest in their Emergency Response Program (ERP) with adequate staffing, funding, and support, while others do not?

Here are some of the answers I have received when I have asked this question:1. Our risk of an accident is minimal. Can’t we get by with the personnel we have? So why do we need a more extensive staff? 2. Emergency response is not a revenue-generating department. As a company, we have to keep our expenses low. 3. We haven’t had an accident in 6 years. Can’t we use the ER staff for other functions and have them respond to the accident when it happens? 4. Do we have to have the gold standard in emergency response? Can’t we just meet the minimum of what is required of us?

Responses like this make me angry, not to mention sad. In my humble opinion, the number of employees within the ER department is not as critical as knowing your organization’s priorities and building procedures around those priorities. Emergency response is about more than just doing the minimum. It is about taking care of the customers we serve and the employees within the organization and responding with the values of the company we work for so the business can survive the disaster.

What is your company’s motivation to respond to a disaster?* Is it mandated by law to respond? * Corporate and moral responsibility to effectively respond? * Simply the right thing to do?

Emergency response planning is not just about the response but about assessing priorities and vulnerabilities. To whom are we responding? How should we best respond? How do we reduce the risk of second assaults? Where are we strong? Where are we weak? What needs to be improved? Identifying our most valuable assets? How to take care of our most valuable assets? In short, what are your priorities? Are your emergency response priorities aligned with your company mission, culture, and brand?

Some companies say they are customer-focused or customer driven. Still, when it comes to ER, their priorities are maintaining the company brand and image, not addressing the customer or employee needs in the aftermath of a disaster. Emergency response is a delicate balance of responding to all stakeholder needs, internal and external, while responding with the organization’s humanity.

Many organizations are willing to take a long, hard look at where they are vulnerable. If an emergency occurs, where and what should be addressed first, second and third? Different situations may require different approaches, but each potential situation is identified, and the plan is written accordingly. Contrary to popular belief, one size does not fit all.

In my book, Resilience: Stories of Courage and Survival in Aviation disasters, I discuss the importance of having options. My belief is “options equal success.” Examine each situation and review the various options you have. Sometimes, in the heat of a response, we may feel closed in, like there are no options. Remember, the more options you discover, the more effective your response may be, even if you do not have the adequate staff or support you deserve.

If you would like more information on priority calibration for your organization, please contact me.

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I am worried. When did it come to this? When did having a conversation with another human being automatically equate to confrontation?

I’ve been thinking about this for days now. I cannot let it go. While discussing with a friend of mine recently, he was sharing how we wanted to establish guidelines with his roommates. You know, rules! House rules, apartment rules, guidelines to where everyone could live in harmony rules.

The suggestions he provided were basic. Things most of us had to do when we were kids living in our parents’ home. I did not think much about it at the time, as the conversation seemed easy. But who wouldn’t establish boundaries (guidelines or rules) in this kind of living arrangement?

Things changed when I asked how the conversation with the roommates went. The look on my friend’s face was priceless. It was the look of, what, are you kidding me? I have not said anything. I asked why. The response was not what I was expecting. He said he would not say anything because he did not want to rock the boat. He feared the reactions of his mates, and they would be angry with his suggested guidelines.

I asked him how he would know what response he would get if he didn’t have the conversation. I don’t want the confrontation, he said. That is when it hit me, when did a conversation equate to confrontation?

I am not talking about politics or religion here; I understand those topics are a hotbed of emotion for many. As a result, many of us never bring those topics up for fear of confrontation or feeling like we have to defend our position. Instead, I am talking about a conversation with friends where you would like to share how you would like to be treated in their company, world, apartment, or home. Why can’t we talk to each other with respect? What is wrong with establishing healthy boundaries about what we will and will not accept in how people treat us? The answer is simple. NOTHING!

There is so much conversation today about people wanting to feel connected. Connected to their friends, families, and co-workers. Humans are social beings; of course, we want to feel connected. So why would you disconnect by not sharing how you think about things? It is simple, really, have a conversation. Be respectful, share your guidelines and be respectful of the responses you receive, even if you disagree.

A conversation does not mean confrontation unless you turn it into one!

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EOCs & ExercisesCompanies often focus their emergency response exercises on activating their Emergency Operations Center (EOC). Don’t get me wrong, the EOC is a necessary part of any emergency response, but it is not the only part. As any good emergency response planner knows, there are many moving parts to a response, and careful consideration should be given to which ones are exercised. After all, most of us do not have unlimited funds to exercise as much as we would like.

First, no newspaper or media outlet in town will ever do a story about how well you executed the activation of your EOC. It just isn’t going to happen. So instead, the media story will, as usual, focus on where the organization failed to respond quickly enough, typically meeting the customer or client’s needs.

For example, if you believed your loved one was on board the aircraft in an airline disaster, where would you go for information? Naturally, the media may be the first to alert you of the event, but where would you go for information? I have asked hundreds of people this question (I know, morbid, right?), and the answer is always the same. I heard two responses; I would go to the airport where I dropped off my family member or call the airline emergency response number provided. I would do the same thing. Seems logical to me.

Knowing the family members will go to the airport or call the airline reservation center tells me where I should initially focus my attention. Airlines drill their stations, and they prepare their call centers, but I bet you they train their EOC more. Yes, the EOC is important, and yes, it needs to be exercised. Still, the front-line employees should be well exercised to field questions and provide answers to the families anxiously awaiting news about what happened to their loved ones. The front-line employees facing the family member or taking their call are just as anxious and scared to deliver the information they have as the family member may be to receive it.

Regardless of your business, take a look at your emergency response plan. Are your priorities company-focused or customer-focused? Where are you most vulnerable? Answer that question, and you will have the template for your next drill!

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Do what you love and love what you do!

I have no doubt, you have heard this saying before. I am blessed and grateful I get to do what I love and love what I do every day. Do you?

I hope you do. I have learned from the people I have helped and responded with in a crisis, the importance of now. In the aftermath of a disaster one thing learned is...

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Ken flies solo this week to discuss perplexing issues about the effectiveness of a solid emergency response plan. He reviews exercises and drills, and discusses how signing a check doesn't absolute liability regarding third party vendors and how they represent an organization during crisis.

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Ken offers an inside look into United Airlines’ recent situation involving a viral video of passenger being forcibly removed from an aircraft and the impact of social media and the airlines on response to the situation. Ken invites Jeff Crilley, President and CEO of Real News PR, into the studio to analyze United’s response to the incident and discuss the PR backlash that followed United’s response.

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Ken and Larry continue the conversation from Episode 9, with Larry recalling several more peculiar corporate security and aviation stories from his time serving in the FBI through his tenure at American Airlines to his current position as the head of security for the Dallas Cowboys.

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Ken invites longtime friend and colleague Larry Wansley into the studio to reflect on his career in public security which includes his background as a former marine, his experience as an FBI agent and the various accident responses including the 9/11 terror attacks while serving as the Managing Director of Security for American Airlines. Ken and Larry discuss the various aspects of maintaining security in the aftermath of an adverse event.

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Ken welcomes former American Airlines Managing Director of Risk and longtime colleague Christa Hinckley into the studio to reflect on her career in disaster litigation and offer insight into the impact of legal proceedings in the wake of a tragedy.

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In episode 7 of The Black Box, Ken Jenkins is joined by Lee Taft, an expert in values-driven crisis response and the role of apology in promoting forgiveness in the wake of an adverse event. Ken and Lee discuss liability fears, apology, and airline standards and practices and also examine the delicate line companies walk when bridging legal and humanistic response to errors.

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When a disaster occurs, what steps can we take to ensure our emergency response is as effective as possible? Ken welcomes the President of Keppel Aviation Safety Consultants Mike Keppel. Mike is a former American Airlines Manager of Safety and former Director of Emergency Response and Internal Audits for TWA. Mike will share his insight into contemporary Safety Management Systems (SMS) by analyzing the five key components that make up any effective Safety Management System and examining how SMS could be applied to situations such as The Miracle on the Hudson (US Air Flight 1549).

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What does it mean for a business to become crisis competent? Having the resources needed to support the organization operations during and following a disaster are the foundation of business continuity. Dr. David Lindstedt, Founder of Readiness Analytics and co-author of “Adaptive Business Continuity” joins Ken for Episode 5 to explore how a business continuity plan can strengthen an organizations emergency response plan.

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