Leveling Up with Eric Siu

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES:

[00:00] - Jasmine Star shares her humble beginnings

[02:20] - What led Jasmine Star to withdraw from UCLA Law School?

[03:10] - Jasmine Star's first 100k: How she made it happen

[06:53] - How Jasmine Star became the CEO of a SaaS company

[09:00] - How Jasmine Star started building her brand

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Eric Siu discusses strategies to enhance your YouTube videos, emphasizing the importance of storytelling and sharing effective best practices. TIME-STAMPED SHOW NOTES:

[00:00] - Why your YouTube channel isn’t growing

[01:00] - Why the first 30 seconds of your video is crucial

[01:25] - How to make the best thumbnails for your video

[03:00] - How to retain your audience with hooks and right moments

[03:40] - Here’s how you can improve your YouTube’s click-through-rate

[04:16] - Here’s how you can make your YouTube shorts blow up

[06:54] - Storytelling is the key

[07:45] - Track the progress and test your videos

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Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:

[00:00] - The most common mistake in business acquisition

[02:15] - Here’s how we got a customer database worth $2M dollars

[03:20] - Don't acquire a company unless you know how to run it

[05:03] - Why motivation is important in acquiring companies

[07:17] - Why it’s easier to buy big businesses

[08:20] - Here’s how you should handle employees when acquiring a company

[10:24] - Don’t change anything drastically when acquiring a company

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Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES:

[00:00] - Who is Blake Rocha (mrfourtoeighth)

[03:11] - How did Blake Rocha become so successful in building his brand and business?

[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand

[05:53] - Creators don’t know how to monetize their brand correctly

[06:36] - Creating a business around your content

[07:09] - Build a business around your lifestyle, not the other way around

[07:54] - From content consumer to content creator

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Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape. TIME-STAMPED SHOW NOTES:

[00:00] - Leila Hormozi’s life and business update

[04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations

[12:07] - This is how you pass a Leila Hormozi job interview

[13:26] - This is how Leila Hormozi fires employees

[16:45] - How Leila Hormozi deals with the most difficult situation as a CEO

[21:10] - Leila Hormozi's view on creators trading reputation for views

[24:00] - The real Leila Hormozi behind the camera

[28:30] - Leila Hormozi on content creation

[30:20] - Mozi Talent: How to create and operate a talent funnel

[36:20] - Creating an effective job hiring ad to find the best candidate

[39:30] - Leila Hormozi on hiring high-level performers for your company

[43:00] - How Leila Hormozi upholds her people's accountability based on her core values

[50:00] - Leila Hormozi’s mission for Acquisition.com

[52:50] - The most common misconception with Alex Hormozi and Leila Hormozi

[53:30] - Leila Hormozi’s approach to education

[57:06] - Leila Hormozi’s advice for founders

[59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’.

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Listen to Eric Siu as he discusses why hiring the right people is essential for business growth. Learn how to build a successful hiring framework. TIME-STAMPED SHOW NOTES:

[00:00] - Why your people are the foundation of your company

[01:00] - When is the right time to hire new employees?

[02:24] - Eric Siu talks about why delegation is crucial for Founders

[03:51] - Read Scaling People by Claire Hughes Johnson

[04:06] - Simplest hiring framework you should use to find the best players

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Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’. TIME-STAMPED SHOW NOTES:

[00:00] - Alex Hormozi’s business model

[09:00] - Playbook on scaling companies 10x

[15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company

[20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability

[24:00] - Alex Hormozi’s content marketing strategy evolution

[27:19] - Alex Hormozi on the TikTokification of social media

[33:00] - How Alex Hormozi creates his content

[44:04] - Alex Hormozi chose business over Leila Hormozi

[55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu

[59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better

[01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff

[01:09:00] - Alex Hormozi on having children and his childhood

[01:19:00] - How Alex Hormozi is planning to launch his book

[01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business

[01:37:00] - Organizational development tips for scaling business

[01:45:37] - Alex Hormozi on fitness and lifestyle

[01:58:17] - Where you can find Alex Hormozi’s newest book

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Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future. TIME-STAMPED SHOW NOTES:

[01:00] - Are we living in a simulation?

[03:17] - Exponential technologies and MTP

[10:43] - Being the CEO of multiple companies

[16:11] - The right time to replace yourself

[18:32] - What is XPRIZE?

[25:00] - Working with AI

[30:00] - Abundance 360 and Executive Program

[35:28] - Is AI going to kill us?

[43:29] - The wealth gap

[46:07] - Being pro-human vs. pro intelligence

[49:50] - Technology in healthcare

[56:31] - How to live longer?

[1:10:34] - The DMT experience

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In this episode, Eric talks about why finding the perfect balance between focus and experimentation is crucial for sustainable growth in business. TIME-STAMPED SHOW NOTES:

[00:00] - The difference between Focus and Experimentation in business

[00:30] - Focus on your business that drives the most revenue

[01:00] - Where can you have more organic reach while considering the challenges with SEO right now?

[01:53] - Why should you focus on your niche when selling services

[02:50] - When to know if you should focus or experiment

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In this episode, Eric talks about proven strategies to achieve wealth through content creation. TIME-STAMPED SHOW NOTES:

[00:00] - How to earn 8 figures annually through content creation

[00:15] - How Logan Paul’s Prime sports drink made $256 million in retail sales

[01:07] - Why you don’t need a massive audience to do this

[02:42] - MrBeast’s best practices in maximizing various monetization vehicles through his platform

[03:26] - Why focus is still the key

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In this episode, Eric talks about why Elon Musk blew up his rockets and reveals his visionary mission for SpaceX, delves into Elon Musk's mindset behind his extraordinary success and shares a life-changing tip for decision-making. TIME-STAMPED SHOW NOTES:

[00:00] - Here’s why Elon Musk blew up his rockets

[00:55] - What is Elon Musk’s vision and mission for SpaceX

[01:52] - Elon Musk’s mindset and why he is so successful

[02:40] - This tip will change your decision-making in life and business

[03:35] - How I fulfill my mission through my podcasts and digital marketing agency

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Eric Siu shares insights into his experience at the Youtube Creator Event held in Las Vegas, where he interacted with well-known personalities like Graham Stephan, Rampage, and more. TIME-STAMPED SHOW NOTES:

[00:00] - Youtube Creator Event BTS

[00:40] - How much an OnlyFans creator makes a year

[01:15] - Eric Siu met Rampage, the Best Poker Personality of 2022

[01:52] - Why content creators should learn more about business to maximize their audience

[02:30] - How MrBeast maximized different monetization vehicles

[03:31] - Why attending events like this and discovering your community should be a priority

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Eric Siu shares his insights on the Linktree Creator Report and discusses the earnings of your favorite content creators from their platforms and more. TIME-STAMPED SHOW NOTES:

[00:00] - Content creators don't earn a significant amount of money

[01:38] - How much the top 1% of Youtube earn

[02:54] - Content creator reported stress levels and how to handle it

[04:05] - The future of content creators and how to succeed

[05:20] - The most optimal formats you should use in creating content

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Eric talks about the 2023 Content Framework that will 10x your growth. Learn how Eric's team produces massive content every day and why starting your own newsletter is crucial. TIME-STAMPED SHOW NOTES:

[00:00] - 2023 Content Framework that will 10x your growth

[00:18] - Quality vs Quantity on Content Strategy

[01:00] - How Gary Vee produces his content

[02:00] - Here’s how we produce massive content every day

[04:00] - Why you should start your own newsletter

[05:12] - Document every step of the way while building your content marketing team

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Eric Siu talks about the limitless possibilities of Auto-GPT for marketing and business. TIME-STAMPED SHOW NOTES:

[00:00] - How Auto-GPT will change everything for marketing and business

[00:40] - How you can use Auto-GPT to save you from subscription fees

[02:05] - Running business development with AI to cut down expenses

[03:15] - Use Auto-GPT to help you make practical decisions

[05:40] - Launch events and build a billion-dollar network with Auto-GPT

[07:00] - Is Auto-GPT Overhyped?

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Eric Siu discusses his personal experience in cultivating billion-dollar, enduring relationships that transcend business, all while navigating the obstacles that come with being an introvert. TIME-STAMPED SHOW NOTES:

[00:00] - Building a billion-dollar network as an introvert

[01:00] - Why start your network by building a media empire

[01:30] - Scaling my podcasts to 100M+ downloads

[02:10] - How I build relationships with people beyond business

[03:25] - Why launching your own event as an introvert is better

[04:07] - Joining Entrepreneurs’ Organization and Young Presidents' Organization

[05:00] - Time and focus are essential for the growth of both business and relationships

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Eric Siu discusses various categories of entrepreneurs. Tune in to discover which type resonates with you. TIME-STAMPED SHOW NOTES:

[00:00] - The Parallel Entrepreneur

[00:16] - How Gary Vee is managing his multiple businesses and 1400 employees worldwide

[01:15] - The challenges in running multiple businesses

[02:27] - What is a Serial Entrepreneur?

[02:44] - Is this a viable strategy for growing your business empire?

[03:30] - The Repeat Entrepreneur

[04:22] - What is the most ideal type of entrepreneur?

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Eric Siu talks about the challenges and advantages between building and buying a business. TIME-STAMPED SHOW NOTES:

[00:00] - Should you buy or build a business?

[00:25] - What to consider when buying a business

[01:20] - Why does buying a business have lesser risk than building one?

[01:41] - The difficulties of buying a business

[03:00] - The main question you should answer in business acquisitions

[04:10] - The difficulties of building a business

[05:15] - On delegations and working above the business

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Eric Siu talks about mistakes you should avoid, from onboarding to acquiring businesses, that can make or break your company. TIME-STAMPED SHOW NOTES:

[00:00] - Business Mistake 101, Why entrepreneurs shouldn’t start a new business abruptly

[01:17] - How you should work and lead people in your business

[02:27] - Hiring mistakes you should avoid saving more time

[03:50] - Why you shouldn’t hire people based solely on potential

[05:19] - Bob Glazer’s Mindful Transition

[06:16] - Should you spoil your people to make high-performers?

[06:55] - What are your top three priorities as a founder?

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In this episode, learn from Eric Siu as he shares insights on long-term planning and unwavering determination in building a thriving business. TIME-STAMPED SHOW NOTES:

[00:00] - What Do 9-10 Figure Companies Have in Common?

[00:50] - Investing Tip #1: It’s about time in the market, not timing the market

[01:35] - Here’s why building a huge business isn’t about the hottest trends

[02:39] - Connect with 7-9 figure business founders through our mastermind

[03:03] - What Koch Brothers Inc can teach you about building your business

[03:44] - How Berkshire Hathaway achieved their multi-billion dollar success

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Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out.

TIME-STAMPED SHOW NOTES:

[00:00] - Create a role scorecard to find the right people for the job
[00:48] - Producing content can help you find amazing marketers
[01:30] - Where to source amazing talents?
[01:49] - Maximize your Social Media reach
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In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.

TIME-STAMPED SHOW NOTES:

[00:00] - How hard is it to build a Media Company?
[01:23] - Repurposing content to different platforms (Content Sprouting Framework)
[02:00] - Be prepared to invest and spend for this to grow
[02:13] - Analyzing the quantitative and qualitative data from different social media platforms
[02:40] - Advertise your company
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Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI.

TIME-STAMPED SHOW NOTES:

[00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us
[01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them
[02:21] - How Microsoft is planning to challenge Google search
[03:44] - What this means for Google and us users?
[05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search
[06:03] - Will this affect SEO Marketing?
[07:35] - How Google is planning to counter this through innovation
[08:42] - What should we expect as marketers
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In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential.

TIME-STAMPED SHOW NOTES:

[00:00] - How you can maximize ChatGPT to level up your marketing strategy
[01:00] - Here’s how AI tools like ChatGPT can help you save more time
[04:10] - This tool can also be handy for repurposing content
[05:08] - How ChatGPT can improve the customer service experience of every company
[08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas?
[10:12] - ChatGPT can help your youtube grow from video production to thumbnail creation
[11:50] - How your email marketing strategy can benefit from this tool
[13:19] - Marketers should explore more ways to take advantage of AI Marketing Tools like ChatGPT
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In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time.

TIME-STAMPED SHOW NOTES:

[00:00] - How to blow your LinkedIn notifications
[01:33] - Why the future is bright for Linked In in 2023
[01:46] - Reach out to people on the platform and give a good offer
[02:32] - Aim for your dream clients you want to work with
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In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable.

TIME-STAMPED SHOW NOTES:

[00:00] - Services businesses are actually more scalable than other industry
[00:44] - Why marketing agencies are great cash-flowing machines
[01:15] - Marketing companies that are 9-figure businesses
[01:57] - Focus is the key to success
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In this episode, Eric Siu shares his business and marketing plan template for 2023.

TIME-STAMPED SHOW NOTES:

[00:00] - How do we convert traffic better for different channels
[02:55] - How are we planning to scale our Youtube channel next year
[04:12] - How are we planning to grow our LinkedIn and Twitter
[05:13] - How to drive your traffic to the right destination
[06:11] - Creating a high-quality product is crucial
[07:37] - Our funnel strategy for 2023
[09:10] - Our Marketing Agency goals next year (Single Grain)
[11:30] - Question you need to ask yourself to create the ultimate Business Plan
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In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates.

TIME-STAMPED SHOW NOTES:

[00:00] - Adding various payment options is a big difference (20% Conversion Rate increase)
[00:32] - How to use exit pop-ups the right way
[00:58] - Use personalization tools to improve user experience
[01:10] - What is a check-out bump and how to use it?
[01:33] - Refine and improve your headline and messaging
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Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time.

TIME-STAMPED SHOW NOTES:

[00:00] - The Pros and Cons Masterminds
[01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs)
[02:03] - Why do people pay big to join Masterminds
[02:50] - Why joining multiple Masterminds isn’t a good thing
[03:51] - Is the money and time you spent worth it
[04:26] - Focus on long-term success and results
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In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit!

TIME-STAMPED SHOW NOTES:

[00:00] - Why Community Manager can be your next job!
[00:26] - Gen Zs are the best for this position (Social Media Manager)
[00:40] - Being a Moderator can be easy if you’re from the Customer Support Field
[01:00] - Looking For PR Role? You got no problem in Web3
[01:24] - Web 3 Companies still need Paid Media Managers!
[01:50] - If you love organizing live events, check this out!
[02:01] - Partnership Manager plays a big role in Web3

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In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well!

TIME-STAMPED SHOW NOTES:

[00:00] - Podcast Ad Revenue is Higher!
[00:20] - Why does Podcast have a higher retention rate?
[00:47] - CPM is much better on Podcast
[01:05] - You can repurpose podcast episodes for other social media platforms!
[01:19] - Creating a podcast can help you create a relationship
[01:46] - Podcast can help you build strong communities!
[01:55] - Why now is the best time to start a Podcast Channel

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In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!

TIME-STAMPED SHOW NOTES:

[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint

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In this episode, Patrick Campbell talks about pricing and retention strategies. His other topics include why companies should focus on people and culture development, and why values should be integrated into the hiring process!

TIME-STAMPED SHOW NOTES:

[00:00] - How entrepreneurs can overcome the fear that destroys your business growth
[02:20] - Why companies should focus on Values, People, and Culture development
[04:20] - The right attitude in solving conflicts within the Company
[05:43] - Integrating values into your Hiring Process
[07:05] - Why you should ask yourself “What if a private equity firm bought us tomorrow?”
[07:40] - Why you should raise your prices if your NPS is over 20.
The most important point to include in your messaging
[09:35] - The importance of add-ons
[10:00] - Other Pricing and Retention Tactics

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In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest!

TIME-STAMPED SHOW NOTES:

[00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition
[01:30] - Building a Media Business
[02:10] - Framework and Tools to build an Authority Media Site
[04:45] - How to Rank #1 on Google (Google’s Initial Ranking)
[05:38] - The Digital PR Framework
[07:53] - The Expert Profile Framework
[09:36] - SEO Hacks You Need

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In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you!

TIME-STAMPED SHOW NOTES:

[00:00] - Foreplay.Co will help you improve your ads!
[00:24] - Collaborate with your creatives using Motion App for higher ROI
[00:48] - Jarvis.ai is the content machine you need to improve your social media platforms
[01:00] - Make your website relevant again with Answer The Public!
[01:23] - Influencer Marketing Tool? Use MightyScout!
[01:33] - Varos will help you monitor your Conversion Rate and CPAs better
[01:47] - VidIQ is the Youtube Tool for you!
[02:06] - This collaborative tool will make your team communication 10x better! (Bubbles)

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In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform!

TIME-STAMPED SHOW NOTES:

[00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs
[01:50] - What Kimberly Moffit Learned from her Youtube Journey
[02:46] - Why Kimberly Moffit thinks TikTok is the Future
[03:50] - Content Creation’s Quality vs Frequency
[05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs
[05:40] - 1. What is important to your audience?
[06:50] - 2. Why does your expression matter?
[07:34] - 3. How to meet your audience’s needs?

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In this episode, Sam Ovens, Co-founder and CEO of Skool and Consulting.com sits down with Eric Siu to talk about his business! Covered in this video are Sam Oven’s Mastermind, Why his education business is a community platform, and his take on Info vs SaaS!

TIME-STAMPED SHOW NOTES:

[00:00] - Sam Ovens discuss what’s happening with Consulting.com right now
[03:00] - What Makes Skool a Community Platform?
[04:56] - How much is the Mastermind and what are the qualifications?
[06:00] - Why Sam Ovens think alignment is important for Mastermind?
[08:08] - Why Mastermind is the best cashflow machine
[09:38] - Sam Ovens on Info vs SaaS

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In this episode, I talk about how we're rebuilding our Youtube channel with significant improvements and changes. Learn how to get your videos on YouTube recommendations to get more subscribers with this Youtube algorithm hack!

TIME-STAMPED SHOW NOTES:

[00:00] - Youtube Algorithm Want Me to focus on Marketing Content and Topics
[01:00] - Maximizing ads to get more Direct Traffic and Pop Up Recommendations
[01:18] - Keep your Youtube viewers engaged!
[01:37] - Youtube Shorts will help you gather more audience
[01:53] - Improving your Video Editing is a big factor
[02:20] - Increase the publishing frequencies! (Youtube Shorts/ Long-Form Videos)

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In this episode, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience.

TIME-STAMPED SHOW NOTES:

[00:00] - Personal Brand & Building Influence with Chris Do, CEO of The Futur
[00:20] - Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization.
[02:20] - Understanding what constitutes a strong brand.
[04:02] - Why everyone has an unintentional personal brand and how to build yours intentionally.
[06:33] - Brand through the lens of POP culture
[08:49] - You need to master this if you want to build a strong PERSONAL BRAND
[10:58] - Why Narrative, Impression and Storytelling is important for building your brand

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In this episode, I’ll talk about what are the things you should do to 10x your Digital Marketing Agency. Find out what to consider when building your own marketing team, and why developing the right company culture is a must!

TIME-STAMPED SHOW NOTES:

[00:00] - How to 10x Your Digital Marketing Agency in 2022
[00:20] - Hire experienced people that can commit to the vision of your Marketing Agency
[01:37] - Building and developing the right company CULTURE
[03:12] - How to run your business in an operating system?
[04:08] - Is Linked In good for HIRING PEOPLE?
[04:55] - Build your own Media Company
[06:30] - “Under promise and Over deliver” is the best customer retention strategy!
[07:53] - Before expanding, focus on one service that you’re really good at!
[08:46] - Focus on your marketing niche to stand out

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In this episode, Codie Sanchez talks about why Content Business is the new leverage you need to utilize and how to maximize every social media platform to convert your audience and 10x your profit!

TIME-STAMPED SHOW NOTES:

[00:00] - Building a 10M Monthly View Content Machine with Codie Sanchez
[01:43] - How Business Titans Use the Four Types of Leverage
[02:23] -What is the new type of leverage and how to utilize it? (Building a content business)
[03:40] - Retail Investors vs Private Equity Investors, What’s better?’
[05:10] - How to be successful in Content Marketing Business?
[06:45] - Why a Social Media Specialist is a MUST
[08:00] - Codie Sanchez Content Framework (What is Content Funnel?)
[09:45] - Social Media Content works for everything! (TikTok, Instagram)
[12:05] - The most important TRADE of the 21st century

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Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing Josh Robbins, Founder of immi.io.
[01:36] Learn about the animation tool, immi.io, and how it was founded.
[03:54] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.
[04:21] Learn about the streaming service that they will be launching next month.
[05:51] What Josh expects from this technology in the long term.
[06:51] The immersive world that Josh is building with his partners at AMGI studios.
[08:14] Josh’s approach to marketing and how they are creating more awareness.
[12:25] The concept of digital ownership and how it has been facilitated by Web3.
[14:21] Josh’s predictions for the future worth of NFTs like Crypto Punks.
[16:26] An overview of the brands that AMGI is currently working with.
[16:57] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.
[19:01] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios.
[20:23] How AMGI represents and evolution from traditional studios like Pixar.
[22:30] What it was like for Josh growing up with Tony Robbins as his father.
[24:57] What Josh’s father taught him about creating possibility.
[26:18] The single act of kindness that shaped Tony’s outlook on life.
[29:25] Find out what is in Josh’s learning stack and what he is consuming.
[30:29] Hear about Josh’s current approach to investing.
[32:09] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.

Resources From The Interview:

Josh Jenkins-Robbins on LinkedIn
America’s Best 401K
immi.io
AMGI Studios
My Pet Hooligan
My Pet Hooligan on Twitter
CryptoPunks
Bored Ape Yacht Club
Doge Pound
CAZ Investments

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In this episode, I’ll talk about marketing lessons and helpful tips from my 8 years of Digital Marketing Agency experience. Learn what are the most effective strategies for launching and running your own agency!

TIME-STAMPED SHOW NOTES:

[00:00] - 8 Years of Digital Marketing Agency Lessons in Under 8 Minutes
[00:54] - Why pricing is crucial for Marketing Agency?
[01:12] -Charge for Marketing Strategy
[02:04] - Run your business on an ‘Operating System’
[02:26] - Focus on your Marketing NICHE
[03:26] - The best strategy for Customer Retention and Customer Acquisition
[03:46] - Become a Media Company (What does it mean?)

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In this episode, Leila Hormozi, Co-CEO of Acquisition.com talks about what are the things you should know and prioritize when building a company.

TIME-STAMPED SHOW NOTES:

[00:00] - How do you scale a business? (Tips from Leila Hormozi)
[01:41] - What do you look for in potential hires?
[03:27] - What’s Leila Hormozi’s greater vision, and how she ties it with Alex Hormozi as Co-CEO?
[05:13] - What are the common challenges for us entrepreneurs?
[07:30] - How do you define and develop company culture?
[09:28] - Why Leila Hormozi thinks Culture is more important than Talent?
[10:04] - What to prioritize when building a company?

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In this episode, Neil Patel and I answer some questions from the Leveling Up Mastermind Event we launched.

TIME-STAMPED SHOW NOTES:

[00:00] - Mastermind - Neil & Eric Q and A
[03:09] - How to Launch a Podcast?
[05:27] - Neil and Eric’s Outlook on Ecommerce Right Now
[09:09] - Hiring The Right Person For Business(Tips from Eric Siu and Neil Patel)
[15:41] - One of the biggest mistakes entrepreneurs make
[17:17] - How do you delegate effectively to your team?

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In this episode, Vanessa Lau shares her secrets about how she successfully built her Youtube Channel with over 600,000 subscribers. Find out how these tips and tricks can help you grow your Youtube exponentially!

TIME-STAMPED SHOW NOTES:

[00:00] - How Vanessa Lau built her Youtube Channe
[01:22] - How to make your videos on Youtube get recommended more
[01:40] - How AB Testing can help your Youtube Channel grow
[02:49] - Is longer videos on Youtube better than shorter one?
[03:55] - This trick will increase your watch time and Adsense revenue!
[05:00] - This new update on Youtube Shorts will help your long-form videos!
[06:06] - Youtube is the most valuable platform, Here’s why!

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In this episode, I’ll talk about how you can start a Digital Marketing Agency in 2022! Find out how to get your FIRST client and what are the best tools and platforms you can use when building your brand for the first time.

TIME-STAMPED SHOW NOTES:

[00:00] - How to Start a Digital Marketing Agency in 2022
[00:20] - This beginner trick will help you acquire clients!
[01:14] - How to find and determine your NICHE?
[01:38] - Do research on other Marketing agencies!
[01:51] - Launch your company website!
[02:14] - How to create your own portfolio as a marketer?
[02:54] - How to build your BRAND (Tips and Tricks)
[03:24] - How to use Linked In for Prospecting Clients and how to maximize the platform’s strong organic social

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In this episode, I'll teach you how to start an NFT marketing agency from scratch.

Learn why and how you should specify your ideal client profile, how referrals impact business growth, and why working with post-launch clients makes more sense as a Marketing Agency.

TIME-STAMPED SHOW NOTES:

[00:00] - How to Start a Reputable NFT Marketing Agency from Scratch
[00:18] - Think about what you’re good at! (Web 3 development, Web 3 Marketing, Web 3 Design)
[01:07] - How to get involved with Web 3 projects to get your FIRST client?
[02:30] - Why do other companies love working with Web 2 people vs Web 3?
[03:20] - Why vision is important for an ideal client profile?
[04:10] - Why is it ideal to work with Post-Launch Clients as a marketing agency?
[05:13] - Why referral is crucial to business growth?
[05:43] - Why you should start your own Media Company?

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In this episode, I will talk about why LinkedIn is one of the best platforms right now for organic reach, especially in B2B marketing. Learn how to go viral in just 1 post with these simple tips!

TIME-STAMPED SHOW NOTES:

[00:00] - How I got 344,654 impressions from one LinkedIn post
[01:19] - How to go viral on LinkedIn Tips and Tricks: 1. Spiky Point of View
[01:51] - 2. Simplicity in marketing will always win
[02:10] - 3. Create a story and 4. End it with a question!
[03:05] - 5. Use an analytic tool to monitor your engagement
[03:36] - 6. Promote your content to go VIRAL

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In this episode, I’ll talk about fast, and simple SEO tips that can help you grow your traffic. Find out what are the best tools to use and how to rank higher on google with 1 simple trick!

TIME-STAMPED SHOW NOTES:

[00:00] - 12 Simple, Fast SEO Tips That Are Easy To Implement
[00:10] - How to make your website better using these tools! (ahrefs, SEMRUSH)
[00:22] - Content and Links Tips for better SEO strategy
[01:24] - Why updating your content will get you more traffic!
[01:44] - How to make your old website relevant?
[02:01] - Combining your content will get you into the rankings!
[02:14] - Continue to OPTIMIZE your website of
[02:30] - Join the latest trends but make sure to stay UNIQUE
[02:51] - Is buying a BLOG okay?
[03:00] - Add elements and be more CREATIVE with your website

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In this episode, I’ll talk about how you can level up your traffic and revenue.

Find out what platforms are strong right now in terms of organic reach and how can you get up from being stuck on poor click-through rates, and low engagements by doing these marketing strategies!

TIME-STAMPED SHOW NOTES:

[00:00] - 10x Your Traffic & Revenue By Doing This
[01:00] - How did Eric Siu grow his podcast to million downloads a month?
[02:25] - How to trade impressions with other Podcast channels
[03:30] - Is LinkedIn a good platform for B2B Marketing?
[04:30] - The rise of TikTok videos and Youtube Shorts!
[05:40] - Content Framework you can use for 2022 and beyond
[07:00] - Here’s how the Youtube algorithm works!
[08:00] - How to maximize live events and why relationship building is the priority!
[09:10] - Creativity is the answer to marketing stagnation!
[10:06] - Should you still invest in SEO marketing?

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In this episode, find out what Marketing Career is best for you. Learn about the role and the salary range of each position, and see what can give you the most fortune!

TIME-STAMPED SHOW NOTES:

[00:00] - UI and UX designer is essential for client retention!
[00:30] - Digital Business Analyst will help companies grow
[00:56] - Search Engine Specialist - Explained
[01:10] - Content creators are the top priority right now!
[01:25] - Digital Marketing Manager is the head of the campaign!
[01:50] - Digital Marketing Strategist position can get you 100,000 a year
[02:10] - Social Media Manager is best for multi-taskers
[02:20] - Inbound Marketing Manager - What is it?
[02:28] - Why SEO Jobs/Career is still alive and kicking
[02:38] - Copywriter - Should you try exploring it?

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In this episode, I’ll talk about what are the habits you need to learn to be a highly effective marketer.

We all know that old habits can be hard to break, and new habits can be hard to make but success is not easy, and the only way to level up is to never stop learning!

TIME-STAMPED SHOW NOTES:

[00:00] - 7 Habits of Highly Effective Marketer
[00:18] - 1. Marketing is a Trial and Error Process!
[00:47] - 2. Learn to repurpose your content
[01:21] - 3. Learning never stops. Even Bill Gates won’t stop learning!
[01:45] - 4. Stop doing everything. Get help from the experts!
[02:23] - 5. Build your own Media Company[03:07] - Specializing and focusing is the key to success in Marketing
[03:07] - 6. Practice strategic thinking through learning!
[03:45] - 7. Hang out with people better than you!

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Eric Siu on Twitter
Eric Siu on Instagram

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In this episode, Brett Malinowski sits down with me to talk about Web 2 and Web 3 differences. Find out how Web 3 should adapt and what are the best marketing strategy you should explore as a creator on the current web!

TIME-STAMPED SHOW NOTES:

[00:00] - What Web 3 people should learn from Web 2 and vice versa!
[01:30] - Professionalism course for Web 3 creators is a must.
[02:58] - How companies work with Web2 to understand Web 3 (NP Digital, FTX, BITTREX)
[04:00] - Best marketing advice for Web 3 people (Free Minting Strategy)
[05:45] - Specializing and focusing is the key to success in Marketing
[06:43] - Eric Siu’s Leveling Up Heroes NFT Main Goal

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In this episode, I'll talk about how you can start your Marketing Career from scratch! Find out what are the most in-demand jobs that the industry needs right now.

TIME-STAMPED SHOW NOTES:

[00:00] - Top Marketing Careers You Can Start From Scratch in 2022
[00:02] - Why Community Manager is essential for Web 3 Companies?
[00:29] - How to be a GREAT Social Media Manager!
[01:03] - SEO will never die, here’s why!
[01:15] - What do you need to know about Influencer Marketing?
[01:44] - Retention Marketing in E-commerce is IN!

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In this episode, I’ll talk about why Andrew Tate is dominating every search engine right now more than Logan Paul and Gary Vee. Find out how he’s doing this and what things you can learn from him, from a Marketing point of view.

TIME-STAMPED SHOW NOTES:

[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:45] - Why Andrew Tate is blowing up on TikTok, Youtube, and other platforms
[01:38] - The Andrew Tate MARKETING education program
[02:48] - How to plan an event WITHOUT a budget? (Tips and tricks!)

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In this episode, I’ll talk about why hosting live events and dinner is the best way to create long-term relationships with other people - and why can this be a great Customer Acquisition & Retention Machine!

TIME-STAMPED SHOW NOTES:

[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:54] - Building long-term relationships with like-minded people!
[01:42] - Learning from other co-creators
[03:07] - How to plan an event WITHOUT a budget? (Tips and tricks!)
[04:05] - The Rose - Bud - Thorn Framework

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In this episode, I’ll talk about the concept of NFT 2.0 and how it will affect Web 3 Marketing. Stay until the end to know more about our NFT project!

TIME-STAMPED SHOW NOTES:

[00:00] - New Era of NFT - What you should know about it!
[00:08] - What is NFT 1.0 - “RUGS”
[02:30] - What is NFT 2.0 for Beginners
[04:30] - Is utility-based NFT more sustainable?
[05:33] - Redefining access in the new era of NFT (EntrepreneurOrg and YPO explained)
[06:26] - The Mission of our NFT Project (Leveling Up Heroes)

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In this episode, I’ll talk about what are the things I’m doing to achieve 100,000 subscribers here on Youtube that you can try doing too.

Find out how you can maximize Youtube Shorts and why “Focus” is a big part of growing your channel!

TIME-STAMPED SHOW NOTES:

[00:00] - 5 Steps To Building a 100k YouTube Channel
[00:54] - Youtube Content Tips: Focus on specific topics!
[02:15] - How often should you post on Youtube?
[02:48] - How to maximize Youtube Shorts to grow your channel
[03:41] - Specify your goal/objectives
[03:55] - Why CALL TO ACTION is important in every video?

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In this episode, Eric talks about why short and powerful emails can double your open and response rate in no time.

Find out how to write impactful headlines and how to not be annoying when doing a follow-up!

TIME-STAMPED SHOW NOTES:

[00:00] - 5 steps to getting your cold DMs and emails read GUARANTEED!
[00:30] -Why Personalized emails have a higher open and click-through rate?
[01:05] - Email Headline Tips and Tricks!
[01:36] - What’s the most ideal email length?
[01:58] - Why you should ALWAYS do a follow-up email
[02:30] - How to give an irresistible offer - 100% Response Rate Increase

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In this episode, Eric talks about all the lessons I've learned in 10 years of Podcasting

Discover how to grow your audience and downloads, and What is the most important thing you should optimize when starting a Podcast. Stay with us till the end to find out!

TIME-STAMPED SHOW NOTES:

[00:00] - Exposing My 70M download podcast marketing strategy
[00:48] -My FIRST year of podcasting (How many Podcast Downloads did I make in a year)
[01:19] - Growing through other Podcast (Collaboration Tips)[01:36] - What’s the most ideal email length?
[02:05] - Being consistent is IMPORTANT in growing your podcast![02:50] - Be Unique (How to make your podcast STANDOUT)
[03:46] - What you should optimize as a Podcast Beginner

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In this video, I’ll answer the question if marketers should measure everything.

Last time, my post about this got over 344,000 impressions on Linked In. So watch until the end of the video and let’s settle this!

TIME-STAMPED SHOW NOTES:

[00:00] - Should marketers measure EVERYTHING?
[00:30] -My LinkedIn Post about this went VIRAL
[01:12] - Let’s talk about ‘Diminishing Returns’ in business
[02:15] - What can you measure at a high level? (Marketing standpoint)

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In this episode, Eric talks about the most in-demand marketing skills and sought-after professional positions that you should check this 2022.

Marketing is getting harder and harder, and every company needs all the creative minds now more than ever!

TIME-STAMPED SHOW NOTES:

[00:00] - Top 7 Marketing Careers for 2022
[00:30] -Why do companies need a ‘Social Media Manager?’
[01:05] - Marketing Strategist Tips 2022
[01:36] - How to be a Marketing Manager? (Career Tips)
[01:58] - Is SEO Specialist on demand right now?
[02:30] -What Does Product Marketing Manager Do?
[03:08] - Tiktok and Youtube Shorts Editor: In demand Job?!
[03:35] - Is Data Analysts still a thing?
[03:54] - You need to be creative for this job! (Creative Lead)

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In this episode, Eric talks about how Paid Media, and Marketing in general, are changing! Currently, artificial intelligence plays a big role in our automated world. As a marketer, find out what you should do!

TIME-STAMPED SHOW NOTES:

[00:00] - Paid Media is Becoming A COMMODITY! Here’s Where Marketing Is Going Long Term
[01:05] -Why do Google, Facebook, and Amazon focus on investing in AI Companies?
[01:50] - The Future of Paid Media
[02:50] - Two Things That Matter Most in Paid Media (What Marketers Need to Know)
[04:07] - How to react with these rapid changes in Marketing? (Becoming a Tecate Marketer)

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It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.

Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:16] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
[00:25] The transformative health plans Fountain Health provides.
[00:33] The value of preventative healthcare.
[01:14] Rob shares his background in insurance.
[01:53] The tests involved in preventative healthcare.
[02:15] How Fountain Health applies the concept of convergence to its mission.
[03:28] Rob’s specialty in insurance and what led him to Fountain Health.
[04:33] Fountain Health Insurance’s core offering.
[06:04] How Fountain enables companies to provide employees with premium healthcare.
[07:32] How they aim to bring healthcare breakthroughs to the general public.
[07:54] The competitive cost of Fountain Health Insurance.
[08:36] The types of companies Fountain is currently working with.
[09:41] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
[10:22] What Rob is most excited about in terms of health trends and breakthroughs.
[11:24] Fountain’s plan to extend outside of the States.
[12:11] Fountain’s approach to marketing.
[13:06] The value Rob gleans from the challenges he’s faced along his career path.
[14:38] How his upbringing informed his value system.
[16:02] Rob shares his favorite business or personal growth books.
[17:15] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
[18:12] The importance of preparation.
[19:07] How self-employed individuals can gain access to Fountain Health Insurance.
[20:08] A recap of the medical tests covered by Fountain Health.
[21:01] Find out how to reach Fountain Health!
[21:14] Visit singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!

Resources From The Interview:

Robert Rossiter on LinkedIn
Fountain Health Insurance
Fountain Life
The Future Is Faster Than You Think
Levels
Never Split the Difference
Personal Power
Life Force

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The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives (Exponential Technology Series)

Life Force: How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love

Never Split the Difference: Negotiating As If Your Life Depended On It

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If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:04] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest, Alan Miltz, founder of Cash Flow Story.
[01:18] A high-level overview of Cash Flow Story and why Alan founded it.
[03:09] Alan breaks down the concept of The Power of One.
[04:06] Why a company’s cash flow is often misunderstood, why cash flow is so important, and how to optimize it.
[06:18] How The Power of One empowers employees to contribute to optimizing cash flow.
[09:26] The immense impact that a 1% change can have within a company.
[10:55] How daily changes accumulate to have a much larger impact.
[12:42] The levers you need to pull to implement The Power of One and how to identify the ones you have control over.
[13:39] The growing number of companies that have implemented Cash Flow Story.
[15:08] The typical amount of time it takes to see results after implementing The Power of One.
[16:21] Alan shares a case study of how one company transformed after implementing The Power of One.
[18:03] How their software will change the way people understand their company’s numbers and how they react to them.
[18:52] Find out how you can contact Alan Miltz and take advantage of his unique product.

Resources From The Interview:

Alan Miltz
Alan Miltz on LinkedIn
Cash Flow Story
Cashflow Story webinar with Alan Miltz
Good to Great: Why Some Companies Make the Leap...And Others Don't
Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

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Good to Great: Why Some Companies Make the Leap and Others Don't

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In this episode, Eric talks about the ultimate SEO tips to rank #1 in 2022. Find out how to make your content stand out for increased traffic, search rankings in Google, and even conversions!

TIME-STAMPED SHOW NOTES:

[00:00] - How to Rank #1 on Google: SEO Tips 2022
[00:33] - How to make your content stand out (Content Ideas For Beginners)
[02:14] - Top Reasons Why Content TITLE matters
[03:07] - How to get more clicks on Google? Improve your Information Gain!
[03:44] - The Ultimate Guide on Pillar Content
[04:27] - Help your business stand out with Google My Business
[04:56] - Google Search Console: The Most Powerful SEO Tool
[06:03] - How to make people STAY longer on your website
[06:33] - SEO tips on guest posting/ Parasite SEO
[07:20] - Mergers and Acquisitions: SEO Perspective

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In this episode, Eric talks about the best strategy for building the perfect team for your company! Find out what are the main things you need to consider and how you can use Dr. Adam Grant and Ray Dalio’s PrinciplesYou - a proven tool that aims for personal and organizational success!

TIME-STAMPED SHOW NOTES:

[00:00] - How to build the BEST marketing team for your Business
[00:45] - Key points you should look for as an employer! (Job Hiring Tips 2022)
[02:34] - Why Linked In is the best platform for HIRING people! (CEO Tips for Recruitment)
[04:15] - TOP questions you should ask during the hiring interview!
[04:27] - Our HIRING strategy in finding Rock Star Marketers!
[05:30] - PrinciplesYou, This personality test will help you find the right people!

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One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/.
[00:30] Get to know Sam Parr and his podcast called My First Million.
[00:50] Learn about The Hustle, a daily business email that is read by over a million people every day.
[01:27] Why building a podcast following has been one of the hardest things Sam has ever had to grow.
[04:46] Learn about the HubSpot Podcast Network and what it’s like being a part of it.
[06:05] An overview of what it takes to become famous on Twitter.
[06:13] How Sam helped retired NHL player, Chris Pronger, grow his Twitter following exponentially.
[10:28] Visit https://www.singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!

Resources From The Interview:

Sam Parr on LinkedIn
The Hustle
HubSpot
HubSpot Podcast Network

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Join us as we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever, and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So, to tune in to this great presentation from Noah Kagan!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:01] Noah's opening remarks about his experiences with passive income.
[01:28] Looking at the growth of AppSumo and the current size of the team.
[02:13] Getting clear on who your customers are!
[02:51] The time investment that is needed to realistically start seeing real results.
[04:20] Noah's approach to measuring other people's success.
[04:50] Why Noah gets excited about the element of play in new tech.
[05:19] Getting active and then leaving things on autopilot.
[06:20] How much money do you actually need to live the life of your dreams?
[07:21] Why Noah does almost no rebalancing and selling.
[07:42] What you can get if you just ask, and why to listen to your calling!
[08:24] Noah reflects on his ayahuasca experience and how it helped him.

Resources From The Interview:

AppSumo
Noah Kagan
Leveling Up Live
HubSpot
Shopify
Marketo
Solana
CryptoPunk
Coinbase
Tony Robbins

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[If this episode is about NFT then add this below - just change to black font:]

"The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

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There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of in-person bonding between potential founders and co-workers in general. EF’s mission is built on the righteous belief that what the most talented people choose to do with their lives matters deeply and plays an integral role in shaping the society and economy of any country. Tune in for this inspiring conversation as we discuss the power of entrepreneurship and why the world needs more founders!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Entrepreneur First – The $10B Founder Bootcamp That Invests In Early Stage Founders.
[01:01] An overview of Entrepreneur First (EF) and how they help people connect with other aspiring founders.
[03:22] Examples of companies where EF played a crucial role in bringing their founders together.
[05:10] Why EF is well-positioned to help you during the earliest stage of the founding process and how Y Combinator helps companies that are ready to accelerate.
[06:36] A brief look at the early days of EF.
[08:18] A breakdown of the process EF uses to foster, connect, and support co-founders.
[11:21] The support within the EF community and how they help alumni.
[13:57] An overview of EF’s acceptance criteria.
[15:21] Why the paths to success look different depending on the country you’re in.
[18:44] An outline of how EF’s internal teams are structured around the world.
[20:54] The methods that EF uses to map talent networks.
[22:44] How global economic trends have affected venture capitalists in the past two years.
[25:19] The returns that EF investors have seen over the past seven years.
[28:45] How the pandemic affected EF and the role of remote work in their company.
[32:54] Matt’s reading habits and how they were disrupted by the pandemic and having children.
[34:36] The advice that helped Matt finally finish Ulysses.
[36:03] Matt’s impressive dedication to note keeping and why he uses Obsidian.

Resources From The Interview:

Matt Clifford on LinkedIn
Matt Clifford on Twitter
Entrepreneur First
Y Combinator
Obsidian
Roam Research
Notion
Must read book: Ulysses

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In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!
TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:44] Get to know today’s guest, Will Weinraub, CEO and Co-Founder at OnChain Studios.
[05:16] How Will’s daughter inspired the creation of Cryptoys.
[08:47] The three pillars that form the foundation of Will’s business strategy: toys, gaming, and entertainment.
[09:31] Insights into how Cryptoys plan to scale.
[11:39] How Cryptoys became connected with Mattel and why they are ideal partners.
[14:23] The challenges of communicating an entirely new vision during a pitch meeting.
[20:45] Why storytelling is one of the most important skills an entrepreneur can invest in.
[23:08] Why good storytelling is the equivalent of good communication.
[24:28] Will shares his approach to recruiting.
[27:03] How to recruit and retain top talent in the Web3 space.
[31:18] Our thoughts on some of the liquidations that have been happening in the crypto space.
[33:43] Some of the exciting developments happening at Doodles, including their partnership with Pharrell Williams!
[37:27] Our thoughts on Solana’s plans to release a smartphone in 2023.
[41:20] An overview of Shopify’s decision to add NFT gated features and what it means for the broader NFT culture.

Resources From The Interview:

Cryptoys
Cryptoys on Twitter
Will Weinraub on LinkedIn
Will Weinraub on Twitter
JPEG Morgan
Mattel
The Littles
Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Doodles
World of Women
StarCraft

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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"The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

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Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
[00:16] Introducing Chris Walker, CEO of Refine Labs.
[00:57] An overview of Refine Labs and the new product they’re launching called The Vault.
[02:44] The concept of Dark Social and what it means for businesses.
[04:35] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
[05:28] Understanding the distinction between creating demand and capturing demand.
[07:30] How to create demand during an economic slowdown.
[09:45] Chris’s approach to creating content.
[13:08] How to use virtual live events in a simplified marketing stack.
[15:32] The value of consistency when creating content and writing your own copy.
[17:53] Why filming live content has been so effective for Chris.
[18:31] Why Chris recommends narrowing your focus as a marketer.
[20:14] How Chris’s content team is structured.
[22:26] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.
[25:57] Why agencies are so effective as a launchpad business.
[27:38] Examples of the excellent companies that have financed Refine Labs.
[29:33] Chris answers our rapid-fire questions.
[31:29] Learn where you can find Chris online.

Resources From The Interview:

Chris Walker on LinkedIn
Refine Labs
The Vault Waitlist
CapChase
Pipe
Timia Capital
State of Demand Gen Podcast
Must-read book: Mastery by Robert Greene

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In today’s episode, we sit down with Dr. Kat Cohen and Matei Olaru, the Cofounders and President and CEO respectively of The Krillest, a private members club for the “rarest and most uncommon creatures who share a passion for the Web3 future.” Together, Matei and Kat have led NFT masterclasses, conducted investment activities for an NFT fund, and served as Web3 educators, so they have plenty of valuable expertise to share! Additionally, Kat is the Founder and CEO of IvyWise, the world’s top educational consulting company that works with students globally to help them get into the schools of their choice, and Matei is formally trained as a corporate lawyer and started a blog that evolved into an award-winning media and tech startup in the cannabis industry, which went public in 2018. Tuning in today, you’ll learn more about the philosophy that informs The Krillest and gain some insight into the unique benefits it offers its members, allowing them to come together to collaborate and build the tools of the future. We also touch on some of the core values that they are looking for in their members, what the application process entails, and who you can expect to rub shoulders with in the clubhouse, plus so much more! Join us to find out how The Krillest is creating once-in-a-lifetime experiences and relationships with its membership NFT!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] An introduction to Kat and Matei and their experience in crypto, NFTs, and Web3.
[02:56] More about The Krillest is and what some of the benefits are for members.
[06:27] What the clubhouse has planned for 2022, what it costs to join, and more!
[07:42] The Marketplace, where members can trade NFT memberships, assets, and projects.
[09:20] How The Krillest differs from other private or membership clubs.
[10:52] Some of the diverse thought leaders who have already come on board.
[13:55] Core values The Krillest is looking for in its members, including ‘Kriller instinct’.
[19:00] Insight into the rest of the team members at The Krillest.
[20:33] Other membership options for those who can’t afford a lifetime membership.
[22:55] Examples of the once-in-a-lifetime experiences that members will be afforded.
[24:57] What Kat and Matei are personally investing in currently.
[27:54] Get Kat and Matei’s perspective on the crypto market crash.
[28:58] Recommended reads: How to Win Friends and Influence People by Dale Carnegie and Think Like a Rocket Scientist by Ozan Varo.

Resources From The Interview:

The Krillest
The Krillest on Twitter
The Krillest on Instagram
Dr. Kat Cohen on LinkedIn
Dr. Kat Cohen on Twitter
Dr. Kat Cohen on Instagram
Dr. Kat Cohen Email
IvyWise
Matei Olaru on LinkedIn
Matei Olaru on Twitter
Matei Olaru Email
YWhales
How to Win Friends and Influence People
Think Like a Rocket Scientist
Famous Failures Podcast

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial

Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

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Avalanche is one of the fastest smart contract platforms in the blockchain industry and recently received a staggering $5.2B valuation. Today on the show we sit down With Phillip Liu Jr., Head of Strategy at Ava Labs, the company behind Avalanche, to discuss the company’s recent fundraising efforts and how their unique marketing strategy was able to build brand awareness and raise capital. Tuning in you’ll hear Phillip break down the Avalanche Rush Incentive Program, as well as some key highlights from their most recent summit in Barcelona. Later, Phillip explains the function of sub-networks, how they function in Avalanche, why they are attracting Triple-A games, and what this means for Avalanche. He also shares Avalanche’s plans to scale and what to expect from the company in the coming months. Join us for a thought-provoking conversation on blockchain technology, investment, marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s Topic: How Avalanche Creatively Approached Marketing To Grow To A $5.2B Valuation.
[00:48] Introducing today’s guest Phillip Liu, how he got involved with blockchain technology and his role at Avalanche.
[02:40] How Phillip went from being an investor to a high-level employee at Avalanche.
[04:59] An overview of Avalanche, how it works, and what they do.
[06:39] Why Avalanche is a layer one blockchain.
[06:56] The Avalanche Bridge and how it allows for interoperability with Ethereum.
[07:36] An overview of Avalanche’s unique marketing strategy.
[09:58] The Avalanche Rush Incentive Program and how it broadened brand awareness.
[11:10] An overview of Avalanche’s recent summit.
[12:41] The role of subnetworks, how they function in Avalanche, and why they are attracting Triple-A games.
[15:00] Insights into Avalanches’ plans to scale.
[15:43] A breakdown of Phillip’s current crypto investments.
[16:41] Phillip’s favorite book and how it applies to business.
[19:15] Phillip’s fondness for productivity management tools and his top picks.
[19:55] Find out how to learn more about Phillip and Avalanche online.

Resources From The Interview:

Avalanche
Phillip Liu Junior on Twitter
Ava Labs on Twitter
Ava Labs
Must read book: Thinking, Fast and Slow

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

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Today on the show we get together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more about Athletic Greens, how to customize your marketing, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:24] Why Kat chose Athletic Greens for her next chapter.
[02:42] An overview of Athletic Greens and their incredible growth.
[06:17] The high quality of Athletic Greens’ comprehensive flagship product AG1.
[06:49] Why AG1 is more than just a green drink and the marketing challenge this poses.
[07:47] How Chris, the founder of Athletic Greens, helped establish foundational nutrition as a category.
[09:59] Learn what AG1 tastes like and different ways to drink it.
[12:36] A breakdown of Athletic Greens’ marketing strategy.
[13:16] The success they’ve found partnering with creators and influencers.
[14:06] How being largely referral-based made the iOS 14 update less difficult for them.
[14:28] How being a bootstrapped company has affected their marketing strategy.
[15:24] The rapid rate of growth based on the merits of the product.
[18:00] Insights into how marketing is changing.
[19:13] Kat’s advice to anyone who wants to pursue a similar career path.
[24:24] Kat’s monthly process for checking in with her loved ones.
[27:06] How Kat does a similar check-in with her work relationships.
[28:48] Learn where you can find Kat online.

Resources From The Interview:

Athletic Greens
Athletic Greens Special Offer
Kat Cole on LinkedIn
Kat Cole on Instagram
Checking In With Kat Cole

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge!

TIME-STAMPED SHOW NOTES:

[00:00] - How To 10x Your NFT Sales
[01:04] - 1. Allow List Collaborations
[02:22] - Types of Collabs You Can Try
[03:00] - Be Creative with Your Marketable Moment
[03:26] - Stay Engaged with People
[04:25] - Join Other NFT Podcasts
[05:12] - Create an Email Lists
[06:03] - Go to Events and Connect with People
[06:25] - Make Sure Your Team is Ready
[06:56] - Make Sure Your Message is Clear

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project!

TIME-STAMPED SHOW NOTES:

[00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project
[01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators)
[03:40] - Tip: Make sure everyone is on the same level
[05:40] - Have a brief introduction, and be a moderator!
[07:30] - Tip: Putting an extra mile means better results.
[08:13] - Help people do business with people!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+.
[00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.
[03:46] How Mutiny is different from other customer data platforms that are out there.
[06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization.
[08:15] The playbook that Mutiny offers its users and how it benefits the customers.
[10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).
[11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:40] Examples of the outsized impact that small changes can have on conversions.
[13:01] The unexpectedly simple elements that shape personalization.
[17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:34] A breakdown of Mutiny’s ideal customer.
[20:14] Mutiny’s plans for future outbound integrations.
[20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.

Resources From The Interview:

Mutiny
Try out the Mutiny Demo: https://demo.mutinyhq.com/
Gusto
Notion
Amplitude
Livestorm
Qualtrix
HubSpot
MadKudu
Segment
Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
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Leveling Up
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Eric Siu on Instagram

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!

TIME-STAMPED SHOW NOTES:

[00:00] - Build for the long term
[00:54] - 1. Project Manager
[01:42] - 2. Community Manager for your NFT Community
[02:35] - 3. Social Creator for Organic Content
[03:10] - 4. Moderator
[03:45] - 5. Influencer Relations
[04:28] - 6. Web3 Developer
[04:57] - 7. NFT Artist

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup.
[01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT.
[03:24] How Alex and his team decided to go all-in on Upstream.
[04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps.
[08:06] A breakdown of Upstream: how it works and how it’s priced.
[08:53] Some of the use cases that Upstream is currently being used for.
[10:15] How Upstream is growing, and what it means to be a leader in the Web3 space.
[12:36] Insights into the marketing strategy for Upstream.
[14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream.
[15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream.
[17:52] The time and investment you need to start an NFT project.
[19:31] How Illuminati has sold over $11.5M in NFTs.
[21:47] The story of how they first marketed Illuminati by giving out pins at an event.
[22:46] What Alex learned from the launch of Illuminati and their sales plan.
[25:54] Alex shares why Twitter is his favorite business tool.
[26:08] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.
[26:50] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!

Resources From The Interview:

Upstream
Illuminati NFT
Twitter
Knights of Degen
Alex Taub on Twitter
Must-read book: Zero to One: Notes on Startups, or How to Build the Future

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
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Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Zero to One: Notes on Startups, or How to Build the Future

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In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs!

[00:00] - 1. Your NFT Project’s Mission and Vission
[01:38] - Is your NFT greed-based or community-based?
[06:14] - Finding your own NFT Artist
[06:38] - 2. Building relationships and NFT collabs
[08:15] - 3. Building your own NFT Team (Hiring People)
[10:46] - 4. Think about how you blitz
[13:28] - 5. Work begins after your NFT launch

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey!

TIME-STAMPED SHOW NOTES:

[01:16] - NFT Messaging “Keep It Simple and Stupid”
[01:52] - Having not enough offer
[03:33] - Not Launching NFT with PFPs
[05:10] - Waiting “Too Long” to Launch
[06:09] - Not enough collaboration
[07:26] - Working with the wrong person!
[08:00] - Not enough content (Youtube, Podcasts, Twitter Spaces)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one!

TIME-STAMPED SHOW NOTES:

[00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian)
[01:34] - Buying and Verifying NFTs
[02:30] - Long-term hold
[03:17] - Invest what you can afford to lose!
[04:12] - NFT Project checkbox
[08:00] - (Veefriends) Do I believe in Gary V?
[11:00] - Get involved!

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!

TIME-STAMPED SHOW NOTES:

[01:05] - My NFT Wallet
[02:00] - Cryptopunks’ Historical Relevance
[02:27] - Why I like my Bored Ape Yacht Club
[05:04] - My VeeFriends NFT by Gary V
[06:49] - My World Of Women NFT
[07:40] - My Tom Bilyeu NFT
[08:36] - Some of my Coolest NFTs (Cameo, Steve Aoki)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia.
[00:51] Introducing today’s guest Alejandro Navia and how he founded NFT Now.
[05:48] Why Alejandro saw a need for an objective voice on NFTs like NFT Now.
[06:54] NFT Now’s reach and how they have grown as an omnichannel media company.
[10:04] The core drivers of NFT Now’s impressive growth.
[13:29] What Alejandro has learned about the dangers of being dependent on one single platform.
[13:51] The main channels Alejandro is using for NFT Now and why owning your domain is key.
[15:35] Alejandro’s approach to coaching and why he views his clients as partners.
[19:07] The distinction between coaching and educating.
[19:49] Why choosing to find a coach is a big deal.
[20:14] How to find a good coach.
[21:15] Why the interview process is crucial in finding the right coach for you.
[22:06] Why you need to ask yourself which areas of your life you want to improve on.
[25:17] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami.
[29:43] The most impactful book that Alejandro has ever read.
[30:35] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication.
[32:12] If you're looking to level up in marketing or business go to singlegrain.com/leveling-up.

Resources From The Interview:

NFT Now
Alejandro Navia
Alejandro Navia on Instagram
Alejandro Navia on Twitter
Must-read book: The Prophet by Kahlil Gibran

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In today’s episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
[00:25] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
[02:44] The lack of ROI that businesses have been experiencing with paid ads and social media.
[04:19] How Bob defines affiliate and brand marketing.
[05:53] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
[07:06] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
[09:11] An overview of the content in Bob’s new book Moving to Outcomes.
[11:01] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
[11:51] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
[13:29] Practical methods for instituting affiliate marketing strategies.
[15:49] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
[18:08] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
[20:13] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
[21:38] Some of the ways that their clients and employees meet up in person.
[24:03] An overview of Acceleration Partners hubs in the US.
[24:47] The plans for Acceleration Partners over the next five years.
[27:19] Bob’s thoughts on current trends in wage inflation.
[29:32] The benefits of reaching out to check in on employees who left your business on good terms.
[30:13] Bob’s favorite performance marketing tool.
[30:57] Bob’s book recommendation and why he often gives it to people as a gift.

Resources From The Interview:

Robert Glazer
Robert Glazer on LinkedIn
Affiliate Partnerships
Moving To Outcomes
LinkedIn Talent Insights
Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

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Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

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In today’s episode of Leveling Up, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: He Built His YouTube to 122k Subs in 90 Days, Sold Out $1.7M in NFTs in 17 Minutes, and Built a 176k Twitter Following With Brett Malinowski.
[00:55] An overview of Brett’s journey from college to starting the NFT Academy.
[02:11] How Brett grew his following from scratch on YouTube.
[02:26] How timing, previous experience in the crypto space, and access to video equipment helped his channel become successful very quickly.
[03:22] A breakdown of Brett’s production process for his videos.
[04:15] Learn about Brett’s Magic Mushroom Clubhouse project.
[05:41] The huge profits Brett made and why he reinvested most of it into his Clubhouse project.
[07:08] The role of NFTs in Web3 and how investing in NFTs will help build a foundation for your business for Web3.
[08:49] The NFT Academy and why it’s a great educational tool.
[10:27] Why community will continue to remain a crucial element of NFTs and Web3.
[12:07] The role that timing has played in the growth Brett has seen on social media platforms like Twitter.
[13:50] Brett’s advice on the best PR strategy for brand new projects.
[13:55] Why community is much more successful than influencer marketing in the NFT and Web3 space.
[18:42] Brett’s approach to compensation for community members and contributors.
[21:30] How Brett is balancing his many different projects.
[23:06] A breakdown of the NFT Academy and how it is helping businesses learn about and leverage the power of NFTs.
[24:04] The Million Dollar Mint Club and why Brett is excited about it.
[25:20] Brett’s recommended resources for learning about NFTs and staying informed of the latest developments.
[25:57] Brett’s favorite NFT tools.

Resources From The Interview:

Brett Malinowski on Youtube: https://www.youtube.com/channel/UCsg20ERGZt9eHVZRXROJSqg
Brett Malinowski on Twitter: https://twitter.com/thebrettway
The Magic Mushroom Clubhouse NFT: https://magicmushroomclubnft.com/
NFT Academy on OpenSea: https://opensea.io/collection/nftacademy
Pop-In: https://www.popinpass.com/
Whiteboard Crypto: https://whiteboardcrypto.com/
Nansen: https://www.nansen.ai/
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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In this video, I will discuss why NFTs have more incentive alignment and why all marketers need to use this in their growth playbook.

TIME-STAMPED SHOW NOTES:

[00:54] We are all driven by incentives
[01:42] NFT = More incentive alignment
[03:45] Gary Vaynerchuk and Vee Friends
[05:32] Brett Malinowski
[06:32] Web 3 is being able to own
[07:20] Brands using NFT (Nike, Heineken, Gucci)

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS).
[00:25] Introducing today’s guest Jake Tran, who creates business essays on YouTube.
[01:02] Why Jake chose to focus his video essays on money, power, and crime.
[02:16] Jake’s YouTube journey, and why his latest venture started with two channels.
[04:27] How trying to imitate someone else’s YouTube channel can inhibit your growth.
[05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel.
[07:43] The nature of creative work and the amount of time Jake typically spends on a video.
[08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.
[08:57] How having his video shared on a prominent channel boosted Jake’s numbers.
[10:11] An overview of Jake’s comprehensive research process.
[11:12] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel.
[12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships.
[14:03] Jake’s economic model, his new Join button, and his long-term plan.
[16:31] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life.
[20:16] The surprising amount of times Jake has been recognized from his YouTube channel.
[21:15] Jake’s top business tool and book recommendations.

Resources From The Interview:

Jake Tran
Jake Tran on LinkedIn
Jake Tran on YouTube
Jake Tran on Instagram
Jake Tran on TikTok
Graham Stephan on YouTube
Marques Brownlee on YouTube
Kurzgesagt: In a Nutshell on YouTube
Skype
Loom
Adobe suite
LEMMiNO
The 48 Laws of Power by Robert Greene
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
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Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime

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In this episode, we will discuss some NFT marketing mistakes based on our own experience to help you avoid them!

TIME-STAMPED SHOW NOTES:

[00:58] 1. Not blitzing hard enough with Promotions
[01:35] Still, we had an amazing NFT collab with “friends”
[02:51] 2. Not having unique PFPs
[04:55] 3. Launching two tiers at the same time
[06:45] 4. Not hiring a full team ready

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics.
[01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive.
[04:40] What the Skyscraper Technique is and how it became so famous.
[06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more.
[07:07] How much traffic Brian was able to generate for Backlinko per month.
[07:20] The method Brian used to make money from Backlinko through courses.
[09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies.
[11:33] Why Brian started Exploding Topics and the main mission of the business.
[14:17] The story of Brian acquiring what became Exploding Topics and how he went about it.
[16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers.
[18:00] How Brian had to ‘eat poopoo’ initially to get ahead.
[21:34] Brian’s thoughts on the crabs in a bucket mentality on SEO Twitter.
[23:27] Brian’s experiences traveling and why he ended up in Lisbon.
[24:50] What media Brian is consuming and why he is not focusing on self-improvement.
[25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer.
[28:00] Brian’s favorite tool that isn’t Exploding Topics.
[28:53] The best way to find Brian online.

Resources From The Interview:

Brian Dean on LinkedIn
Brian Dean on Twitter
Backlinko
Exploding Topics
Josh Howarth on LinkedIn
SEMrush
MicroAcquire
Brain.fm

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Eric Siu on Twitter
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In this video, learn how Alex Lieberman of Morning Brew accidentally launched a podcast and what is the most challenging thing in his "Founder's Journal" journey.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to “Alex Lieberman and The Founder’s Journal Podcast”
[00:30] - What is The Founder’s Journal
[02:51] - The hardest thing in Alex’s podcast journey
[04:50] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord: https://discord.gg/vbXEDP5gdM

📲Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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In this video, learn what are the key things you need to know in selling out your NFT Project and how you become a person of value!

TIME-STAMPED SHOW NOTES:

[01:41] - Build for the long-term
[02:00] - Key things: Proven Team and Road Map
[03:06] - Read $100M Offers - Alex Hormozi
[03:33] - Collabs with “Top Influencers”
[05:53] - Building NFT Project is like a Start-Up
[07:23] - Hiring People Carefully
[08:55] - Be A Person of Value
[10:20] - Join Communities

Leveling Up Heroes NFT:

👾 Join Our Discord: https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial

😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

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The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Our guest this week is intimately familiar with this dynamic and has dedicated countless hours to learning and applying his acquired knowledge to be an active contributing member of the online community while making incisive business and investment decisions. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. In our conversation, Sheth explains how anyone can use Twitter to passively build an online brand and perspective, how to approach it as an acceleration tool, and why it’s so useful for connecting with interesting founders you may have never encountered otherwise. You’ll also hear a breakdown of some of Sheth’s most prominent Twitter threads including the concept of Clarity of Thought and how its contents have changed his approach to business and learning. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth.
[00:53] An overview of Sheth’s career and the function of Metasys.
[03:08] How Sheth recognized a need for a company like Metasys to support the rapidly growing gig economy.
[05:48] A breakdown of Sheth’s workflow and how he integrates his business with his investment activity.
[07:51] What Twitter means to Sheth and how he has recently grown his following.
[09:27] Why Sheth approaches Twitter as if he were building an online honeypot.
[11:36] The typical amount of time Sheth spends on a Twitter thread.
[13:42] Sheth’s top two pieces of advice for anyone who is entering the Twitter space, blogging, or any kind of content marketing.
[14:11] Learning to strike the balance between authenticity and providing useful information online and how that helps you maintain a practice of posting.
[15:44] Sheth’s experience of direct message conversations on Twitter and why they tend to be more substantive than on other platforms.
[16:51] Why it’s valuable to view Twitter as an accelerator.
[18:48] What Sheth means by Clarity of Thought and how he has been honing that skill.
[22:13] Sheth’s learning habits and the important integration of reading, critical thinking, and application.
[24:41] Sheth’s definition of the Renaissance Decade and the massive amounts of change he is anticipating in the coming decades.
[29:07] The investments and areas of interest that Sheth is most excited about.
[32:23] The average amount of time Sheth spends reading per day and how it supports his investing.
[33:40] Sheth’s book recommendations and profound insights into self-knowledge and what society encourages you to aspire towards.
[37:13] Sheth’s favorite personal and business tools.
[38:48] That’s it for today! Don’t forget to rate, review, and subscribe!
Resources From The Interview:
- Romeen Sheth on LinkedIn
- Romeen Sheth on Twitter
- Metasys Technologies
- Square One: Conversations with the Best in Business
- Longreads
Must read book: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Must read book: How Will You Measure Your Life?
Must read book: Wanting: The Power of Mimetic Desire in Everyday Life
Oura Ring
Eight Sleep

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Wanting: The Power of Mimetic Desire in Everyday Life

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)

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As the world of crypto continues to evolve and grow, there is a vast array of associated new possibilities that are available to investors on a regular basis. On the show today, we welcome Josip Rupena, the CEO and Founder of Milo, a company that is bringing together the worlds of digital assets and real estate. Milo is here to give all of our listeners a few reasons why you should consider this avenue for yourself! We speak about the company's focus, what exactly they are trying to provide for their customers, how their application process works, and who is best suited to work with Milo. We also get some great book and tool recommendations from Josip and hear about his own real estate investment aspirations, so join us today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:10] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:51] Josip's professional background and foundation in financial services.
[01:40] Our guest explains the interest rates associated with crypto mortgages.
[03:57] How to view digital investments and holding appreciating assets.
[04:50] The periods associated with Milo's processes.
[05:19] Who gets approved? Josip explains what it takes to get through the application process.
[05:58] The transferral of cryptocurrency to a custodian.
[06:28] How the funding at Milo has worked so far.
[06:57] The most common amounts for the loans that Milo deals with currently.
[09:05] Suitable customers for Milo; Josip explains their vetting process.
[10:08] Important elements that Josip and his team look at in applications.
[11:25] How the Milo team is spread out geographically.
[11:44] Two business book recommendations from Josip.
[12:11] Josip's personal approach to real estate investing at the moment.
[13:04] Why Josip loves the white-boarding tool from Miro for collaborating and workflow.
[13:19] How to find Josip and Milo online and learn more!

Resources From The Interview:

Josip Rupena on Twitter
Milo
Morgan Stanley
Goldman Sachs
Miro
Must-read books: Reminiscences of a Stock Operator and Liar's Poker

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

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In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the importance of storytelling, and why he is preparing for a massive paradigm shift. To learn more about NFTs, Web3, and the music industry, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Creating Steve Aoki's Netflix Documentary, A0k1verse NFTs, and more with Matt Colon.
[00:15] Introducing today’s guest Matt Colon, Global President of Music at YMU.
[01:02] Matt’s background and some of the figures he’s worked with like Steve Aoki.
[02:12] An overview of how the world of NFTs relates to the music industry in general.
[04:48] What NFTs can accomplish for musicians.
[06:58] Matt’s perspective on the value of NFTs and the concept of ownership in the digital age.
[10:23] How Steve Aoki is tackling NFTs and mobilizing his fanbase.
[12:10] Steve’s broad reach and his incredible touring record.
[12:43] A breakdown of the tokenized community they have built for Steve Aoki.
[14:25] A0k1verse and the long-term goals of their NFT project.
[18:20] The documentary I’ll Sleep When I’m Dead, which Matt produced, about Steve Aoki, and how it has affected Steve’s brand.
[19:59] How its Netflix release changed the documentary’s impact.
[21:14] Steve’s relationship with the director and how the documentary became a father-son story.
[24:06] Matt shares his ten-year outlook on NFTs, Web3, and the accompanying paradigm shift.
[28:45] Matt shares his favorite book of the moment.
[29:06] Why you shouldn’t have to micromanage your employees.
[31:44] That’s it for today! Don’t forget to rate, review and subscribe!

Resources From The Interview:

A0k1verse
Matt Colon on Instagram
Matt Colon on Twitter
Doodles
Doodles NFT
I’ll Sleep When I’m Dead
Must-read book: No Rules Rules: Netflix and the Culture of Reinvention

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No Rules Rules: Netflix and the Culture of Reinvention

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For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he's learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau.
[00:15] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau.
[00:59] How Justin co-founded Royal and how it allows fans to invest in musicians they love.
[01:36] Justin’s unique journey from studying finance and being a DJ to co-founding Royal.
[03:48] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model.
[04:46] An overview of Justin’s past and upcoming NFT projects.
[06:16] Some of the biggest challenges that Royal will be facing as they grow.
[06:30] Why Justin refers to Royal as a Web2.5 platform.
[07:41] How Justin balances being a musician and a startup co-founder.
[08:52] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants.
[10:26] How Justin put together an exceptional team for his startup.
[11:17] An overview of how Justin went about selling his NFT for 11.7 million dollars.
[12:56] How Royal is currently being marketed and why most of its growth has been organic.
[14:09] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets.
[15:07] The time it took Justin to grow his reach at the start of his music career.
[17:03] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more.
[17:58] That’s it for today; Don’t forget to rate, review and subscribe!

Resources From The Interview:

Justin Blau on LinkedIn
3lau on Twitter
3lau on Instagram
3lau on Facebook
3lau
Royal
Oura Ring
Oculus
Must-read book: The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing

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The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing

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In this video, I am going to talk about my NFT investing strategy and why utility is more important than art for me!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to my NFT investing strategy!
[00:27] - Some of my NFTs (Cryptopunk, BAYC, Doodles, Etc)
[01:00] - Steve Aoki’s NFT (Design, Brand, Utility)
[02:44] - The Community (A0K1VERSE)
[03:17] - Leveling Up Heroes
[04:30] - Long-term mindset in investing
[05:55] - Let us know your strategy!
[06:20] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tuning in you’ll hear Justin describe his journey as an internet marketing entrepreneur over the past 18 years, how he co-founded and sold Twitch for one billion dollars to Amazon, and what he’s learned from experiencing imposter syndrome for a large portion of his career. We discuss the societal pressures to be successful, having a sustainable work-life balance, and how meditative practices can foster powerful change. Justin also unpacks some of the steps he’s taken to change the unconscious patterns in his life, from instituting a daily meditation practice to maintaining a gratitude journal. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
[00:21] Introducing today's guest, Justin Kan.
[01:10] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
[02:06] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
[04:55] An overview of Fractal and how it works.
[05:47] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
[08:19] How Justin built and launched the Fractal brand.
[09:13] Why Justin continues to build start-ups: it’s creative and fun.
[09:53] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
[11:37] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
[13:26] Some of the executive coaches that Justin has worked with over the years.
[15:35] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.
[19:23] How to take action and break the everyday patterns of your life.
[20:17] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
[21:50] The trappings of the hedonic treadmill and focusing on external goals.
[22:57] The level of internal work and dedication that has helped Justin achieve calm in his life.
[24:13] Justin’s current goals behind his content output.
[27:06] How Justin is keeping track of the Web3 space and what he’s most interested in.
[27:57] The games that Justin is most excited about.
[29:13] The potential use cases for land in the metaverse.
[30:26] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
[32:52] Justin’s angel investing and what he’s interested in right now.
[34:16] An overview of Justin’s current investments in crypto and why he does it through investment funds.
[36:23] Some of the daily practices that help Justin get a good start to the day.
[37:34] Hear about Justin’s favorite current business tool.
[38:25] That’s it for today! Don’t forget to rate, review and subscribe!

Resources From The Interview:

Justin Kan
Justin Kan on Twitter
Fractal on Twitter
Twitch
Fractal
Fractal Radio
Solana
The Sandbox
NFT Worlds
Decentraland
Notion
Signal
Justin Kan’s Notion Hacks Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup
Must-read book: Shogun by James Clavell

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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In this video, I am going to talk about strategies based on my experience in getting a deal flow to invest in the best companies in the world, and why you should have a long-term view in terms of investing!

TIME-STAMPED SHOW NOTES

[00:00] - Intro to getting a deal flow
[00:51] - Defining deal flow
[02:17] - Be a part of different communities (YPO, EO, NFT Community)
[03:32] - Start hosting events and dinners
[04:02] - Creating content on different platforms (Podcast, Twitter, Instagram)
[07:14] - Have a long-term view in investing
[07:47] - Twitter DM (Some of the smartest people are on Twitter!)
[08:59] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this video, let's talk about NFT lessons from some of the biggest players in the NFT world - 3lau, Justin Kan, and Steve Aoki's Manager

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to NFT lessons from 3lau, Justin Kan, and Steve Aoki's Manager
[00:49] - Quick Background
[01:46] - NFT is part of the future
[02:02] - NFT of Justin Kan
[02:57] - Fractal - Gaming NFT
[04:53] - NFT from Justin David Blau (Royal)
[05:56] - NFT from Steve Aoki (AOK1VERSE)
[07:39] - Steve Aoki's "I'll Sleep When I'm Dead"
[09:03] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this video, learn how to create media platforms as marketing layers and how you can monetize them with your own content and products, not just through advertisements but using merch, educational courses, and even NFTs!

TIME-STAMPED SHOW NOTES:

00:00 - Intro to monetizing media platforms
00:22 - Where There’s an Audience, Money Follows
01:53 - The media is the marketing layer
02:30 - Founder's journal as a franchise for career and growth
02:40 - Monetize it based on your audience (Merch, NFTs, etc)
03:57 - Alex's favorite book!

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this episode, Alex Lieberman of Morning Brew will talk about the 3 steps on starting a 7-figure newsletter business and how digital media continue to evolve!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to starting a 7-figure newsletter business (Morning Brew)
[00:33] - How did they create a newsletter?
[01:47] - Taking advantage of paid acquisition
[03:04] - Morning Brew referral program
[04:28] - Final thoughts

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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Today on the show Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then Ali’s side business has grown substantially. They have grown from four to 17 employees, and in 2021 their earnings hit amazing new heights when they reached over four million in revenue. In our conversation, we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The 4-hour workweek changed his life, and why teaching is his truest passion. Later, Ali shares his feelings around goal-setting and the dangers of setting goals that are actually demotivating. He explains how setting the wrong goal paralyzed his writing process and why his only goal now is writing a book that he’s proud of. Being a voracious reader, Ali has plenty of book recommendations to share, from books on executive leadership to storytelling, each of which has had a unique impact on his life. We also hear from Ali about his two podcasts and take a closer look at how to grow your audience. Today’s episode is jam-packed with insightful anecdotes and useful advice on how to excel at life and business, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:15] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
[01:15] Get to know today’s guest Dr. Ali Abdaal and how he went from being a doctor to a creator.
[03:10] How Ali’s YouTube channel started as a medium for helping kids learn how to get into medical school and marketing his courses.
[05:46] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
[06:53] Ali’s plans for the future and why teaching is his true passion.
[09:00] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
[11:03] Why Ali’s current top priority is writing a book that he is proud of.
[12:02] How Ali’s business has grown and it’s main sources of revenue.
[13:43] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
[17:26] The book that Ali is currently working on and why it’s important to him.
[20:25] The two podcasts that Ali is a part of and why he enjoys it.
[22:03] Some of the ways to grow your podcast audience.
[24:10] How Ali learns and retains information based on the medium he’s using.
[27:21] Ali’s favorite book of 2020!
[28:33] Ali’s most important business tool at the moment.

Links Mentioned in Today’s Episode:

Ali Abdaal: https://aliabdaal.com/
Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg
Ali Abdaal on Twitter: https://twitter.com/AliAbdaal
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/
Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039
Not Overthinking Podcast: https://notoverthinking.com/
Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/
The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/
The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/
Must Read Book: Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Must Read Book: Die With Zero: Getting All You Can from Your Money and Your Life
Apple Notes: https://apps.apple.com/us/app/notes/

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

The Great CEO Within: The Tactical Guide to Company Building

The Four Obsessions of an Extraordinary Executive: A Leadership Fable

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues (J-B Lencioni Series)

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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In this episode, we are going to talk about the continuation of my NFT journey! Discover the most effective ways of securing a collaboration with the biggest influencers. I also share some of my experiences that might help you launch your own NFT project!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to how I secure collaborations with NFT influencers
[00:11] - My NFT Journey
[00:57] - Dinner with Doodles NFT Founder and Milo
[02:34] - Capitalizing the opportunities
[04:00] - Doodle NFTs and their Art
[06:52] - Be at the right place, at the right time
[07:50] - Us focusing on Web3
[09:37] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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In this video, I am going to talk about the things you should do to take care of and maximize your mental health in the world of Tech and Web3 where everything moves so quickly.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro to maximizing your mental health
[00:58] - Importance of limiting your screen time
[02:27] - Exposing yourself to sunlight
[03:18] - Eat healthy food
[03:30] - One thing at a time
[04:57] - Take your time
[05:39] - Final thoughts

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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This week on Leveling Up Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).
[00:57] Get to know today’s guest Alex Lieberman and how he created Morning Brew.
[02:28] Some of the reasons why Morning Brew grew as quickly as it did.
[03:31] The role of paid acquisitions, growth marketing, and good relationships.
[04:08] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube.
[06:04] How Alex determined his role at Morning Brew and what he is working on right now.
[10:41] Alex’s thoughts on the next phase of his career and founding new companies.
[13:48] The story of how Alex started The Founder’s Journal Podcast.
[16:17] The challenge Alex faced when he was selling Morning Brew while also doing his podcast.
[18:23] How often Alex records his podcasts and the topics that resonate most with his audience.
[22:02] Future media trends that Alex is excited about.
[23:08] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs.
[26:04] How the scope of Morning Brew as a media empire has increased.
[28:11] Alex shares his profound book recommendation.
[29:12] Why the screen time app on Alex’s phone is currently his favorite business tool.
[30:24] Some of the ways that Alex takes care of his mental health.
[31:10] Alex’s upcoming podcast Imposters and how it explores the biggest personal challenges that his guests have had to overcome.

Resources From The Interview:

Morning Brew: https://www.morningbrew.com/daily
Business Insider: https://www.businessinsider.com
The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485
KickOff Labs: https://kickofflabs.com/company/
Upwork: https://www.upwork.com/
Atomic: https://atomic.vc/
Robinhood: https://robinhood.com/us/en/
Must read book: When Breath Becomes Air

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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In this episode, I am going to talk about the factors and the conditions that you need to make in order to successfully sell out an NFT Project the right way!

TIME-STAMPED SHOW NOTES:

[00:00] -Intro to successfully selling out an NFT project
[00:27] - Digital Marketing is getting harder
[01:36] - 2 examples of working NFT Projects
[01:45] - "The Other Side" NFT project
[03:05] - Importance of connections
[04:00] - Think what you can offer
[05:50] - Importance of collaboration/ some examples
[07:33] - Rude Kidz NFT
[08:27] - It's about building hype
[08:59] - Importance of promotions
[09:43] - Final thoughts
[10:00] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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In this video, I am going to answer the question "Are Crypto & NFTs An Inflationary Hedge? ". Let's take a look at this very interesting data report and I'll share my opinion on some of the crucial points.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:36] - Data report for context
[02:29] - the importance of chips
[03:15] - Price inflation per product
[04:27] - Performance of collectibles
[05:17] - Crypro during inflation
[06:22] - Outro

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr.
[00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.
[01:20] Sam shares his outlook on his personal finances.
[04:09] What Sam is best known for and what he’s working on right now.
[05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it.
[09:03] The most effective strategies for increasing your monthly downloads.
[10:14] Why you need to allow room for spontaneity in your podcasts.
[10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast.
[11:37] The Agora newsletter and why it’s such a fascinating topic.
[16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.
[17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes.
[19:46] How the output of their podcast has shifted.
[22:23] How Sam was able to sell The Hustle to HubSpot.
[24:55] Sam’s advice on how to work on your podcasting as a craft.
[25:58] What chargeable analytics can teach you about your retention.
[29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content.
[29:55] Some of the swaps they’ve done with other shows and their positive outcomes.
[31:35] The one hack that has had the biggest impact on their downloads.
[33:31] How Sam grew his following on Twitter and why he stopped.
[35:08] Why Sam has loved working with HubSpot.
[40:46] Sam’s work as an angel investor and what he’s currently interested in.
[44:10] Sam’s interest in real estate and how he is investing in it.
[49:22] Sam’s book recommendation: Mastery by Robert Greene.
[50:47] Why investing in a high-quality podcasting setup has been so beneficial.
[52:44] Why Sam never takes his phone into his bedroom.
[53:50] That’s it for today!
[53:53] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

The Hustle: https://thehustle.co/
My First Million Podcast: https://www.mfmpod.com/
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6
HubSpot: https://www.hubspot.com/
DreamHost: https://www.dreamhost.com/
The Agora: https://theagora.com/
Entrepreneurs on Fire: https://www.eofire.com/
Must read book: Mastery
Sam Parr on Twitter: https://twitter.com/theSamParr
Sam Parr on Instagram: https://www.instagram.com/thesamparr/

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com
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Twitter @neilpatel
Twitter @ericosiu

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

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In this video, Alex Lieberman of Morning Brew shares his thoughts on being a CEO at 28 and gives us a picture of how he works with Austin Rief to manage the company.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:15] - Alex on being a CEO
[01:08] - Alex loves the first stage of it
[02:00] - the second phase is all about building
[02:30] - Moving into Executive Chairman
[03:23] - Alex and Austin style of work

Leveling Up Heroes NFT:

👾Join Our Discord To Get On The Hero List (Pre-sale Feb 27): https://discord.gg/vbXEDP5gdM

📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft

🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/

Connect:

📚 Get My Book, Leveling Up: How to Master the Game of Life: https://levelingup.com/freebook

🐦 Follow me on Twitter: https://twitter.com/ericosiu

📸 Follow me on IG: https://www.instagram.com/ericosiu/

🍄 Follow Leveling Up on IG: https://www.instagram.com/levelingupofficial/

😎 Listen to Leveling Up Podcast: http://www.levelingup.com/

👨‍🏫 to Marketing School Podcast (5 million downloads per month): https://marketingschool.io

📈 Get a Free Consultation from my Digital Marketing Agency, Single Grain: http://www.singlegrain.com/

More:

🖼 NFT ONLY Videos https://levelingup.com/nftvideos

🤑 Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈 Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

🧑🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀 Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰 Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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In this episode, I will discuss the Top 5 Cryptocurrencies to Invest in for long-term thinkers in 2022 and what I mean by that.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:42] - Long Term Thinkers
[01:54] - Ability to invest in internet
[03:14] - Buy and Hold
[03:51] - 1. Avalance
[04:18] - 2. Terra (Luna)
[05:00] - 3. Solana
[05:30] - 4. Ethereum
[06:12] - 5. Bitcoin
[06:45] - Final Thoughts
[07:33] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin).
[01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.
[02:03] How Axie Infinity is currently valued.
[03:41] Jeff's upbringing and how he became interested in gaming and Web3.
[04:18] An explanation of Axie Infinity’s game mechanics and design.
[05:01] The various outcomes that players can choose to focus on when they play Axie.
[06:05] Some of the future game modes they are currently working on.
[07:17] Hear about Jeff’s audacious goal of reaching 4 billion users.
[08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.
[10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured.
[11:40] Why community has played an integral role in the success of Axie Infinity.
[13:59] The role that good content marketing has played in Axie Infinity’s growth.
[17:31] Jeff gives a breakdown of their marketing team and what each role entails.
[19:14] Some of the ways they are incentivizing users to be active members of the community.
[20:32] How Jeff keeps up with the rapidly changing Web 3 space.
[21:54] Jeff shares what he is currently most excited about.
[23:51] Hear about Jeff’s book recommendation and what he learned from it.
[26:43] Jeff explains why Discord is his favorite business tool.
[28:03] How Jeff grew his Twitter audience to over 400, 000 followers.
[29:48] That’s it for today!
[29:52] To learn more go to https://marketingschool.io/live!

Links Mentioned in Today’s Episode:

Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War
Discord: https://discord.com/
Jeff Zirlin on Twitter: https://twitter.com/Jihoz_Axie
Axie Infinity: https://axieinfinity.com/
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War

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In this episode, I am going to talk about how to build an NFT team from scratch and why is it important to define your NFT and core values!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:10] - The format
[00:56] - Building NFT team from scratch
[01:50] - My team
[02:39] - The x-factor
[04:13] - Be mindful of who you end up helping/hiring
[04:35] - Traction
[05:30] - IDS (Identify, Discuss, Solve)
[06:53] - Hire slow, Fire fast
[07:35] - Define your NFT values
[08:22] - Defining core values
[09:00] - Our main value is to keep leveling up
[10:59] - Final thoughts
[12:20] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, I'll discuss why membership-based NFTs create high floor prices and introduce you to my newest NFT project, Leveling UP Heroes!

TIME STAMPED-SHOW NOTES:

[00:00] - Intro
[00:10] - Membership Based NFTs Floor Prices
[00:30] - Crypto Packaged Goods
[01:25] - PROOF Collective
[01:42] - PROOF Mechanics
[02:38] - Leveling Up Heroes
[03:23] - LU Heroes Epic Tier
[04:20] - Delivering the maximum value for the members
[04:50] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing!

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In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join!

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Co-founder of Axie Infinity shares his vision on gamifying the entry to Web 3 and some updates for Axie Infinity that excites him.

TIME-STAMPED SHOW NOTES:

[00:00] - What are you excited about?
[00:30] - Axie Infinity Origins
[01:44] - No soft activation in Web 3

Programs:

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

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👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

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In this video, Axie Infinity's co-founder reveals the secret to Web3 Marketing and how they engage with their community and have them contribute to the company's success!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:15] - Web 3 growth marketing
[00:30] - Engaging with the community and newcomers
[01:19] - Making them contribute to the success
[02:05] - Final thoughts

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

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In this episode, learn the growth team strategy of Axie Infinity Co-Founder Jeff Zirlin and how the community builders from Web 2 shine the light forward!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:40] - Growth team strategy
[01:27] - Learning from Web 2 community builders
[02:10] - Community is the beginning and the end
[03:08] - Axie's culture of experimentation

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

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In this episode, Axie Infinity Co-founder discusses their 'Big Hairy Audacious Goal' on achieving a BILLION players!

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:09] - Axie Infinity BHAG
[00:37] - Achieving BILLIONS
[01:00] - Play to earn in Axie
[01:52] - How they create opportunity for others
[02:50] - Others spend for others to earn

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this episode, we are going to talk about how Axie Infinity generates 6 billion dollars circulating market cap! Learn how does Axie work and why they're on top of the game!

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:21] - How does Axie work?
[01:15] - Different types of Axie player
[02:14] - Future plans
[02:48] - The end game

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this episode, I focus on 9 NFTs that have the best community and long-term utility for 2022.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:08] - Evaluating NFTs
[00:32] - Eric's OpenSEA Account
[00:41] - Proof Collective
[01:25] - Y Whales Crystal Whales
[02:38] - Rug Radio
[03:37] - Illuminati
[04:13] - Impact Theory
[05:22] - World of Women
[05:39] - Floor NFT NYC Beta Token
[05:51] - VeeFriends
[06:11] - Bored Ape Yacht Club
[06:29] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://le velingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this episode, I talk about how different big brands are using NFTs to grow their businesses, and how NFTs are being used in a lot of different ways.

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:13] - Under Armour's Sneaker NFT
[00:54] - Marilyn Monroe NFTs
[01:23] - VeeFriends and UNO NFTs
[01:33]- Melania Trump's NFT
[01:42] - Adidas x BAYC NFT
[02:02] - Nike's Cryptokicks
[02:13] - NBA Top Shot
[02:22] - Taco Bell's Virtual Tacos
[02:28] - Coca Cola NFT
[02:41] - What does this mean?
[03:00] - Different Levels of NFT Utility
[04:52] - Collaborations
[05:13] - Agencies getting into NFTs
[05:26] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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————

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In this episode, I am going to talk about Crypto Marketing trends for 2022 and beyond! Learn more about the freshest ideas and amazing tactics you can do in the world of Web3. Know what platforms to maximize and why throwing an event will take a spot this year!

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:14] - Redefining Web 3
[00:37] - The marketing in the world of Web 3
[01:04] - Web 2 still work/ We are still in Web 2
[02:05] - Promoting NFT
[02:55] - Define the people you are looking for
[03:25] - Twitter Spaces and Clubhouse is a great platform
[04:16] - Events will take a spot
[04:59] - Influencer marketing will work forever!
[05:21] - Joining groups in different messaging apps!
[05:50] - Check out this amazing tactic for engagements!
[07:15] - Owning audience
[07:48] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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In this episode, I am going to talk about Crypto Marketing 101. Learn more about the world of Web3 and how people are marketing there!

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:16] - What is the difference between Web 1, 2, and 3?
[02:06] - The world of Web3: DeFi, NFT
[03:27] - How people are marketing?
[04:16] - Think longer terms
[05:14] - Know where are your people hanging out?
[05:56] - People will need help managing communities
[06:19] - Crypto Marketing 101 - Framework
[06:52] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, I am going to talk about some simple ways to get influencers that can promote your NFT projects. Learn different useful tools and strategies that I also use!

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:35] - The Dream 100 List
[01:18] - Twitter tool you can use: Followerwonk
[01:40] - How I organize my Dream 100 List
[03:07] - What to do if you don't have a lot of followers?
[04:58] - Checking an actual promoter account
[05:54] - Know what's your goal when choosing
[06:36] - Tool you can use: Sparktoro
[07:18] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, I am going to talk about the 5 reasons why "Community" is the future of marketing! Discover the benefits of creating an amazing community and how it will affect the advancement of marketing!

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:14] - The world of Web3
[00:54] - The Community in marketing
[02:10] - 1. Community before launching product/services
[02:47] - 2. Great marketing is a long term investment
[03:31] - 3. Communities are built on relationships
[04:13] - 4. It improves customer retention
[04:49] - 5. It raises the bar of marketing!
[06:02] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, I am going to talk about why Airdrops like $SOS are a "Big Deal" for the future of marketing and business.

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:20] - What is SOS?
[02:06] - What's the implication in marketing and business?
[02:55] - Their success is your success
[03:26] - Different scenarios with SOS
[05:13] - Final thoughts
[05:40] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this episode, we are going to talk about how to meet badass people that will help you build a $100M network that is indestructible. Find out how your passion for learning new things will help you develop relationships with people who can help you succeed!

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[02:40] - Importance of learning new things
[04:26] - Eric's experience of attending events/conferences
[04:49] - Throwing dinners/events
[06:10] - Using your platforms (Podcast, Twitter)
[07:40] - It all comes down to your passion for learning
[09:11] - Summary
[09:30] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny.
[00:53] Jaleh’s journey and how she co-founded Mutiny.
[03:51] How Mutiny differs from other customer data platforms on the market.
[06:04] How Mutiny can advise customers on actionable steps to drive conversion and personalization.
[08:18] The playbook that Mutiny offers its users and how it benefits the customers.
[10:26] Examples of how customers are using Mutingy to drive inbound conversion and target account-based marketing (ABM).
[11:28] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful.
[12:49] Examples of the outsized impact that small changes can have on conversions.
[13:19] The unexpectedly simple elements that shape personalization.
[17:46] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages.
[18:57] A breakdown of Mutiny’s ideal customer.
[20:34] Mutiny’s plans for future outbound integrations.
[21:17] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.
[21:53] Discover Jaleh and her team's favorite tools: MadKudu and Segment.
[22:41] That’s it for today!
[22:50] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

Jaleh Rezaei
Mutiny
Try out the Mutiny Demo: https://demo.mutiny.com/
Gusto
Notion
Amplitude
Livestorm
Qualtrix
Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Leave Some Feedback:

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Connect with Eric Siu:

Growth Everywhere
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Leveling Up
Eric Siu on Twitter
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View Details

In this episode, I'll explain a few creative ways to get the clients you want in 2022 and beyond. Understand the importance of forming long-term relationships with people and how to think outside the box!

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:27] - 1. Throw some dinner!
[01:17] - Host an event
[01:40] - 2. Web3
[02:21] - 3. Poaching
[03:25] - 4. Give them gifts! Be creative
[04:23] - Cultivate a relationship
[05:11] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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In this video, I'm going to talk about 7 Crypto Careers for 2022 & Beyond. As the world of Web3 is exploding, learn what roles and careers will be in demand to get ahead of 99% of people.

TIME-STAMPED SHOW NOTES

[00:00] - Introduction
[00:19] - 1. Community Manager
[02:03] - 2. Partnerships Manager
[02:56] - 3. Influencer Manager
[03:45] - 4. Events Manager
[04:47] - 5. Developer
[05:43] - 6. Designer
[06:24] - 7. Project Manager
[07:44] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

View Details

Today, I talk about how to safely secure your NFTs from hackers. Many people have lost their NFTs to hackers, so it's important to make sure your assets are protected.

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:22] - Use a hardware wallet
[01:12] - Use two-factor authentication
[01:30] - Use a password manager
[03:00] - Use a VPN
[03:25] - What NOT to do
[03:59] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community.

TIME-STAMPED SHOW NOTES

[00:00] - What is the Bored Ape Yacht Club?
[00:50] - Celebrities that have Bored Apes
[01:39] - Owning an Ape has an exclusivity factor
[02:45] - Bored Ape NFTs have utility
[03:30] - Bored Apes: the new Supreme?
[04:15] - Bored Apes build community
[06:01] - BAYC is the first strong NFT community out there
[06:45] - BAYC keeps growing because they keep investing in growth
[07:33] - Outro

__

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

View Details

Today, I talk about how social tokens will affect marketing. I define social tokens and share the possibilities for incorporating them into marketing to grow your business.

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:14] - What are social tokens?
[02:08] - How creators can use social tokens for marketing
[03:55] - How brands can use social tokens for marketing
[04:45] - Why social tokens work and what this implies for marketers in Web3
[06:06] - Social tokens are a long-term play
[06:30] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

View Details

Today, I'm talking about how Web3 will change marketing forever. I discuss what Web3 is, how it's changing the Internet, and how marketers will have to adapt for the long term.

TIME-STAMPED SHOW NOTES

[00:00] - Intro
[00:18] - Different eras of the Internet - Web1 and Web2
[01:55] - What is Web3?
[03:13] - NFTs are already exploding
[04:33] - How Web3 will change the way we do marketing through communities and NFTs
[05:20] - The rise of decentralized power
[05:59] - Own your assets and communities and build for the future
[07:22] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #web3 #marketing #metaverse ⚠️⚠️⚠️

View Details

Today, I talk about how Gary Vee sold 1 million copies of his book "Twelve and a Half" using the power of NFTs and what you can learn from it - from how to leverage NFTs in your marketing to creating an incentive and an offer.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:49] - The innovative NFT strategy Gary Vee used to sell his book
[01:13] - The power of incentive
[01:51] - You can do a lot with NFTs
[02:20] - How I am considering a similar strategy for Leveling Up
[03:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #nft #marketing #garyveee ⚠️⚠️⚠️

View Details

Today, I talk about why community is the future of marketing. With the rise of Web3 and decentralized power, it's important to leverage the power of community and long-term thinking.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:32] - Web3 has caused the rise of a lot of communuity-based projects
[01:34] - Relationships are a long-term investment
[02:50] - The SPACES model
[04:00] - A lot of companies aren't prepared for community - don't let it be you!
[05:00] - Think like a long-term investor
[05:46] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

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⚠️⚠️⚠️ #web3 #marketing #community ⚠️⚠️⚠️

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Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:26] - What is FTX?
[01:09] - Collect emails and provide value
[02:47] - Build a good affiliate program
[03:19] - Optimize web pages for search spiders
[05:55] - Coinbase is the gold standard for crypto marketing
[07:49] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

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📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

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🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

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👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

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⚠️⚠️⚠️ #cryptocurrency #marketing #crypto ⚠️⚠️⚠️

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Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:07] - Community managers are beginning to take off
[01:56] - Specialized content creators will take the social media game to the next level
[02:46] - SEO isn't going anywhere
[03:36] - Paid media specialists will continue to play an important role in advertising
[04:01] - Video editors will thrive in the creator economy
[04:22] - Data analysts will be valuable for gathering and interpreting important data
[04:44] - Email marketing and SMS specialists will always be in demand
[05:06] - CRO specialists are valuable for optimizing conversion rates
[05:40] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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⚠️⚠️⚠️ #marketingcareers #marketing #digitalmarketing ⚠️⚠️⚠️

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Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:22] - Work with influencers and provide value
[01:45] - Be smart with whitelists
[03:25] - Use Discord to build up a community
[05:02] - Take advantage of Twitter Spaces
[05:35] - Clubhouse is another helpful drop-in audio platform
[06:21] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

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⚠️⚠️⚠️ #businesstips #marketing #nft ⚠️⚠️⚠️

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Today’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk’s school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk’s school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also covers lessons Chrisman took away from his time with ClassDojo, metrics for the success of Synthesis, and some of the key texts that have influenced our guest’s thinking.

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:42] How Chrisman got into tech, learned about Elon Musk’s school Ad Astra, and started Synthesis.
[02:35] The influence of the first principles approach at Musk’s school on Chrisman’s thinking.
[05:06] Benefits of the problem solving-focused simulations used by Chrisman’s co-founder, Joshua Dahn.
[07:18] How Synthesis compares to regular school and how the timetable is designed.
[08:35] The Simulations that Josh designed for Ad Astra being used at Synthesis.
[10:06] Learning how to think by experiencing the results of past poor thinking.
[11:19] The mechanics of the course and how the syllabus is designed.
[13:19] Numbers such as revenue at the time of Synthesis’ first raise.
[15:04] Key learnings around education and business Chrisman took from ClassDojo.
[18:27] A new application process for Synthesis Chrisman is dropping in the form of a game.
[21:28] Top books recommended by Chrisman that relate to Synthesis.
[24:43] The best way to find and connect with Chrisman online.

Resources From The Interview:

Chrisman Frank
Chrisman Frank on Twitter
Synthesis
Joshua Dahn
Maverick
ClassDojo
Must-read books: Beginning of Infinity, Inserto, and Blood Meridian

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The Beginning of Infinity: Explanations That Transform the World

Blood Meridian: Or the Evening Redness in the West (Modern Library (Hardcover))

Incerto (Deluxe Edition): Fooled by Randomness, The Black Swan, The Bed of Procrustes, Antifragile, Skin in the Game

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Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:17] - Coinbase is the gold standard of crypto marketing
[02:36] - BlockFi uses airport ad space
[03:36] - FTX capitalizes on the NFL
[05:24] - Go where the attention is
[06:00] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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————

Leave some feedback:

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⚠️⚠️⚠️ #businesstips #marketing #crypto ⚠️⚠️⚠️

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Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:45] - Who is Gary Vaynerchuk?
[01:28] - What is Veefriends?
[02:12] - How to think about investing in NFTs
[04:03] - Veefriends' amazing community
[05:55] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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————

Leave some feedback:

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Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

⚠️⚠️⚠️ #nft #marketing #metaverse ⚠️⚠️⚠️

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Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:30] - What is the Metaverse?
[01:27] - Why the rebrand to Meta is significant
[02:50] - The importance of Web 3.0
[04:55] - The future of decentralized spaces
[06:17] - What the Metaverse means for marketers
[07:36] - Go where the attention is
[09:37] - Outro

___

Watch:

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

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👾 Get the Leveling Up book & FREE bonuses: https://book.levelingup.com/offer

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro

Connect:

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

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🍄 Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

————

⭐️Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

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⚠️⚠️⚠️ #businesstips #marketing #metaverse ⚠️⚠️⚠️

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Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:39] - Solanart.io and SolSea.io
[00:58] - Only invest what you can afford to lose
[01:27] - Find an NFT that resonates with you
[02:05] - How to purchase an NFT
[03:29] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro

__

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

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————

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In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it!

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:57] - Amazon, as one of the largest company in the world
[01:42] - Amazon has done a lot of good for the world
[02:21] - The natural problem with large centralized company
[03:44] - The more power you gain, the more people will complain
[04:40] - Good Product and Distribution matter the most
[05:38] - How to control your brand?
[06:25] - Building a brand
[08:16] - Final thoughts
[08:42] - Outro

___

✌️Create Your Own Dream Business bit.ly/3ARgO1L

🤵Consulting School [Start Your Own Agency] https://try.consultingschool.io/growth-chat/

💰Marketing School Pro [Ad Free Listening + Training] https://www.marketingschool.io/pro

___

🖼NFT ONLY Videos https://bit.ly/NFTplaylist

🤑Wealth Building ONLY Videos https://bit.ly/WealthVideosPlaylist

📈Marketing Trends ONLY Videos https://bit.ly/TopMarketingClips

👨🏻‍🏫 Marketing Case Studies https://bit.ly/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://bit.ly/startmarketingagency

💰Marketing Career Tips ONLY Videos https://bit.ly/bestmarketingcareers

__

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

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►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing David Spinks, VP of Community at Bevy and Co-founder of CMX.
[01:14] How community is being factored into how businesses are structured.
[02:28] Outlining the differences between audience and community.
[04:30] How community encourages participants to create rather than consume.
[05:40] Examples of communities where David has seen people create and contribute.
[07:35] The importance of a skilled and competent community manager.
[08:42] How to find the right community manager.
[09:39] How Bevy, a pioneering community event engine, was started.
[11:29] Starting small and setting an intentional example with your initial community members.
[15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast.
[18:04] The SPACES Model as a framework for defining your community’s business value.
[21:07] The best way to grow your community; why most businesses start in the wrong place.
[24:07] David’s top book recommendation and its far-reaching applications.
[24:39] David’s podcast, Masters of Community, and what you can learn from it.
[25:24] Exciting new AI tools to take your community to the next level!

Resources From The Interview:

David Spinks
David Spinks on LinkedIn
David Spinks on Twitter
The Business of Belonging
Masters of Community Podcast
CMX
The SPACES Model: The Framework for Defining Your Community’s Business Value
Bevy
Startup Grind
Orbiit.ai
Orbit.love
Must-read book: Sapiens: A Brief History of Humankind

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Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
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The Business of Belonging: How to Make Community your Competitive Advantage

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Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:20] - 1. Twitter is an underestimated marketing channel
[01:50] - 2. NFTs are going to skyrocket in the marketing space
[04:57] - 3. Repurposing content for YouTube is a superpower
[06:32] - 4. Diversify and own your audience with email lists
[07:07] - 5. Community is the future
[07:19] - 6. Podcasting is a fantastic tool for building an audience
[07:51] - Outro

Programs:

✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

👾 Get My Book, Leveling Up: How to Master the Game of Life + FREE Bonuses https://levelingup.com/freebook

🤵Learn How To Start Or Grow Your Agency https://try.consultingschool.io/growth-chat/

💰Marketing School Training + Ad Free Podcast https://www.marketingschool.io/pro

Connect:

🐦 Twitter: https://twitter.com/ericosiu

📸 Follow me on Instagram: https://www.instagram.com/ericosiu/

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https://www.facebook.com/levelingupofficial

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😎 Leveling Up Podcast - http://www.levelingup.com/

👨🏻‍🏫 Marketing School Podcast - https://marketingschool.io

📈 Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Watch:

🖼NFT ONLY Videos https://levelingup.com/nftvideos

🤑Wealth Building ONLY Videos https://levelingup.com/wealthvideos

📈Marketing Trends ONLY Videos https://levelingup.com/marketingtrends

👨🏻‍🏫 Marketing Case Studies https://levelingup.com/marketingstudies

🚀Start a Marketing Agency ONLY Videos https://levelingup.com/startagency

💰Marketing Career Tips ONLY Videos https://levelingup.com/careervideos

————

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————

Leave some feedback:

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⚠️⚠️⚠️ #marketingtrends #marketing #nfts ⚠️⚠️⚠️

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We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
[03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
[03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
[04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
[06:06] Hear about the other books Alex is working on.
[07:19] How Alex is using his process to help people by providing free resources.
[08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
[11:54] Alex breaks down three examples of how he put together a $100M Offers.
[14:33] The importance of defining what value is for your customers.
[17:47] How cutting down the speed of achievement creates value for your customers.
[19:04] The four variables you need to master when putting together a $100M offer.
[20:56] What Alex learned from management consulting.
[23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
[25:38] How Alex structures his offers with guarantees around growth.
[27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
[30:01] Alex gives insight into how his portfolio is currently structured.
[34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Resources From The Interview:

Acquisition.com
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
Alex Hormozi on Instagram
Alex Hormozi on YouTube
Leila Hormozi on Instagram
Burning Wish
Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat

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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

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Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:25] - Twitter is unique in its sharing abilities
[00:55] - Twitter ads keep improving
[01:26] - Many audiences hang out on Twitter + why it's valuable to me
[01:56] - Twitter carousel ads are seeing better performance
[02:38] - How I get utility from Twitter + why it's an untapped channel
[03:00] - Look for overlooked opportunities
[03:54] - Outro

——

►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram: https://www.instagram.com/ericosiu/

►Connect with Leveling Up on social: https://www.instagram.com/levelingupofficial/

https://www.facebook.com/levelingupofficial

https://www.linkedin.com/company/leveling-up-official

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:18] - Initiating the transfer
[00:48] - Pay attention to gas fees
[01:36] - Using Ledger Live
[01:56] - After your NFTs have been successfully transferred
[02:20] - Why cold storage is important to protect your NFTs
[03:13] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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In this episode, I am going to talk about why I spent $110,000 on this NFT!

TIME-STAMPED SHOW NOTES:

[00:00] - Introduction
[00:57] - The BAYC(Bored Ape Yacht Club) NFT
[03:00] - The Ape Festival!
[04:00] - We all crave for having our own community
[04:33] - The beauty of the BAYC Community
[05:11] - The relationship I built with the community is worth it
[06:17] - What to expect when investing into something
[07:08] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one.

TIME-STAMPED SHOW NOTES:

[00:00] - Intro
[00:42] - Look for NFT-specific community managers on Discord
[02:24] - The CMX job board is the best board for NFT community managers
[03:27] - Twitter is also a great tool for the NFT community
[04:05] - Why the community manager is the most important role for your NFT project
[05:22] - Outro

——

►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

►Start and grow your own agency: https://try.consultingschool.io/growth-chat/

►Follow me on Instagram:

https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:

What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.

Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:

Leveling Up Podcast - http://www.levelingup.com/

Marketing School Podcast - https://www.singlegrain.com/marketing...

Single Grain - Digital Marketing Agency - http://www.singlegrain.com/

Twitter - https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

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If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his own experience of creating his NFT project Leveling Up Heroes, Eric explains the whole process from finding the artist to negotiating the price, getting them excited about the project, communicating your vision, and working with them to completion. To find out how you too can create a successful NFT, tune in today!

TIME-STAMPED SHOW NOTES:

[00:28] A few of the different reasons people decide to create an NFT project.
[00:53] How to use Dribbble and Behance to find artists.
[01:43] How to connect with an artist when you find one that you like.
[02:20] How to look for artists of different communities that have already done NFTs.
[03:07] A guide to sourcing NFT Artists on Twitter.
[03:43] What to consider when negotiating the price.
[03:58] A sneak peek at Eric’s NFT project Leveling Up Heroes.
[04:13] Eric sheds light on the development of his NFTs and how the process works.
[05:23] How to motivate contractors and get them excited about the project.
[06:11] A recap of the different parts of the NFT project process.

Resources From The Interview:

Bored Ape Yacht Club
VeeFriends
Dribbble
Behance
The Sevens
Twitter

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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

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It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happening in online investment and the broader digital landscape. In today’s episode, Eric unpacks the key features you should be looking out for when you decide to invest in long-term NFTs. Some of the most rewarding NFTs to purchase are ones that have a built-in sense of community, where you have the opportunity to meet up with other participants and gain access to exclusive events and content. Another key indicator of an NFT that has long-term potential is one that has a clear roadmap for how it plans to develop in the future, whether it’s expanding the brand or hiring increasingly skilled artists to elevate the product. Tune in to hear all about the NFTs that Eric has chosen to invest in and why a long-term mindset is crucial!

TIME-STAMPED SHOW NOTES:

[00:15] Introducing today’s topic: How to invest in long-term NFTs.
[00:46] The exciting time we find ourselves in and the decentralized web.
[01:05] Eric breaks down his NFT investments and why he chose them.
[03:03] Why NFTs are like the intersection between gaming and business.
[03:28] NFTs that have a sense of community and why that’s an important quality for investing.
[05:17] How to identify long-term NFT’s through their projected roadmap.
[06:14] VeeFriends and Gary Vaynerchucks’ projected roadmap for the project.
[07:57] The story of CryptoPunks, the first-ever NFTs.
[09:15] Eric’s take on investing in long-term NFTs.
[09:37] Why you should have a long-term mindset when you invest.

Resources From The Interview:

Gary Vaynerchuck
Gary Vaynerchuck on Youtube
Vee Friends
Bored Ape Yacht Club
CryptoPunks
Ethereum
Bitcoin
Solana

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
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The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offshore fortune. The International Consortium of Investigative Journalism shows how world leaders and public officials use offshore tax havens to hide assets worth hundreds of millions of dollars, resulting in the filing of a massive investigation. While there is a dominant narrative to side with the poor, today on Leveling Up, Eric suggests that hating on the rich is misguided, and suggests that we should filter this information ourselves and think critically about the incentive behind the actions of those involved. To find out more about the Pandora papers, what this means for you as a human being, and how you should think about this, tune in today!

TIME-STAMPED SHOW NOTES:

[00:29] What the Pandora Papers are and some of the people implicated.
[01:14] Who’s behind the leaked files.
[01:33] Why Eric believes the media is incentivized to do this.
[03:07] How setting up offshore companies is not illegal.
[03:42] The importance of filtering information for yourself.
[04:02] Why you should consider how these people got rich in the first place.
[05:11] Thoughts on the ethics of King Abdullah II of Jordan’s property empire.
[05:39] Thoughts on Kenyan President Uhuru Kenyatta owning offshore companies.
[06:10] How we should reframe the narrative and critically think through what is legal and illegal.
[07:00] Thoughts on the ethics of Vladimir Putin’s mistress buying assets in Monaco.
[07:23] The difference between tax avoidance and tax evasion.
[08:08] Czech Prime Minister Andrej Babis’s failure to declare an offshore investment company.
[08:27] Thoughts on the Pakistani prime minister’s dealings.
[08:59] Why you should think critically about the incentive behind the actions of those involved and how it fits into your worldview.
[09:17] Why Eric focuses on what he can control.
[09:41] Why you should focus on what is actually legal and illegal and why it matters to you.

Resources From The Interview:

The Pandora Papers
The International Consortium of Investigative Journalism

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
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Eric Siu on Twitter
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TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more!

TIME-STAMPED SHOW NOTES:

[00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective.
[00:58] What the earnings look like for TikTok creators in general, especially young people.
[01:58] TikTok’s algorithm and the higher likelihood of going viral.
[02:10] Why its capacity for discoverability is where TikTok lags behind other platforms.
[02:15] YouTube’s efficacy when it comes to discoverability and high earning potential.
[02:38] How TikTok creators are finding success by migrating to other channels.
[02:52] Why top content creators choose to stick it out on YouTube.
[03:31] Why YouTube has more potential for longevity and earning power.
[03:49] How different platforms can best serve you depending on your business and content goals.
[05:12] Why Eric sees more long-term potential in YouTube than TikTok.

Resources From The Interview:

Leveling Up
TikTok
Charli D'Amelio on TikTok
Charli D’Amelio on Instagram
Dixie D’Amelio on TikTok
Dixie D’Amelio on Instagram
Nate O’Brien on Youtube
Logan Paul on YouTube
Mister Beast on YouTube

Leave Some Feedback:

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Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
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Leveling Up: How To Master The Game of Life

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Thanks for tuning in to Leveling Up! On today’s show, Eric shares how he is building a path to $100 million in annual revenue through his various businesses, which are all built around the philosophy and mission to level up the world and empower others to do so too. You’ll hear why he buys other agencies and prioritizes upskilling and educating his employees. Eric also lets us in on why he has chosen to invest in MicroAquire, what the pre-built terms are that have created trust in his business, and why he believes that long term growth is created by looking at mission, vision, and values. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:37] The different businesses Eric has: Single Grain, Clickflow, the Leveling Up education products, and the marketing school he runs with Neil Patel,
[02:35] How everything is built around the philosophy and mission to level up the world.
[03:00] How Eric’s businesses work to further the message of leveling up the world, and empowering others to do so too.
[03:12] The gamification of life and how the world’s most successful people have businesses.
[03:56] Why they buy other agencies: to use their capabilities and to learn and train leaders.
[04:43] Their view to upskill their own employees and make education available to others.
[05:18] How life and business are about resource management.
[05:57] The pre-built terms that have created trust
[06:37] Why he has chosen to invest in MicroAquire, the Zillo of mergers and acquisitions.
[06:57] His current focus on deal flow and allocating a GM to all of his businesses.
[08:24] Why you should think about the offers you are putting together and read $100M Offers by Alex Hermozi.
[09:45] How long term growth is created by looking at mission, vision, and values.
[10:18] An invitation to reach out and share your $100 million business ideas with us.

Resources From The Interview:

Leveling Up
The Regret Minimization Framework

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Clickflow
$100M Offers
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

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The wealthy aren’t wealthy because they’re good at saving. They're wealthy because they know how to make their money work for them. In today’s episode, Eric provides six great tips on how the wealthy build wealth. From reinvesting profits to using money optimally, there are many ways to grow your nest egg. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:20] Sometimes, wealthy people keep secrets, but today, we are telling you some of them.
[00:37] Businesses are there to help stakeholders, so it’s important to reinvest back into the business.
[02:05] Decide what kind of business you want; taking profits out slows growth.
[05:26] Think about how to put your money to optimal use.
[05:37] Mindset matters, so work on it!
[07:14] Mentorship and masterminds are great spaces for you to grow.
[07:44] Think about the tax advantages you can try to get.
[08:46] Saving isn’t going to get you anywhere; reframe it as investing.
[09:58] There’s a difference between wealth accumulation and wealth preservation.
[10:28] Your offer matters a lot, so make sure you stand out.
[11:26] That’s it for today!

Resources From The Interview:

Noah Kagan

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How I went From Minimum Wage to Millionaire - and How You Can Too

On today’s show, Eric shares his experiences with us and tells us more about how he went from minimum wage and getting fired multiple times to placing bets and finding the growth opportunities within the struggles to become a millionaire. He’s breaking it down so you too can level up, take that bet and change your life. He encourages side hustles which help you build up more experiences, changing your perspective and looking at work as a game, feeling more engaged, and having a sense of flow which will make you unstoppable. If you’re feeling stuck looking at your pay scale and wanting more, then this show is for you!

TIME-STAMPED SHOW NOTES:

[00:15] Eric introduces the topic by talking about the timeline of his career and shares his experiences.
[01:07] Hear more details about the different jobs Eric had and how his pay scale changed.
[03:20] How digital marketing made Eric level up.
[05:00] What Eric learned about diversifying himself in the digital marketing space.
[06:05] How leveling up isn’t all about the pay but the growth opportunity it brings.
[06:40] Identifying the trend: if you’re not growing anymore, should you still be there.
[08:00] The experience you can build up by having side hustles.
[10:42] If there’s an opportunity for you to place an asymmetric bet - take that bet.
12:20] How continuing to grow enterprise value led to SingleGrain becoming more successful.
[13:40] Having a sense of short-term urgency but understanding great results take decades.

Resources From The Interview:

Leveling Up
The Regret Minimization Framework

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Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
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Leveling Up
Eric Siu on Twitter
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The story of Mailchimp's recent acquisition by Intuit for $12 billion is such a fascinating example of the power of bootstrapping a business with a long-term plan. In today's episode we take a closer look at this deal and the lessons it presents for us, for whatever size of the company you are running! To introduce the topic, we go over some quick definitions and important concepts, looking at how bootstrapping plays out under different models, and what has made Mailchimp's journey unique. Far from perfect, the path that Mailchimp and their leadership have taken exemplifies the winding road that entrepreneurs, SaaS companies, and many startups have to take towards a big payout like this. So for all this inspiring and thought-provoking information on one of the biggest current stories in online business, be sure to join us on Leveling up!

TIME-STAMPED SHOW NOTES:

[00:07] Before we jump into today’s episode, please rate, review, and subscribe to the Leveling Up Podcast!
[00:48] A quick definition of bootstrapping; no venture capital and outside investment.
[01:12] Equity and profit-sharing; the kinds of incentives that bootstrapped businesses typically employ.
[02:01] The largest acquisition of a bootstrapped company in history; the particulars of the deal.
[03:15] The long-term vision that has served Mailchimp since its founding in 2001.
[04:20] Mailchimp's evolution into a SaaS company and the important pivots it made.
[05:17] Why Mailchimp chose to turn down venture capital offers.
[06:11] Mistakes and learning; how Ben Chestnut stayed committed through difficulties.
[06:24] The value of peer groups and support networks.
[07:49] Prioritizing company culture for sustained growth and success.
[08:31] Why hiring the right people can determine the outcomes of your business.
[09:00] Balancing the bootstrapped approach with the argument for outside funding.

Resources From The Interview:

Mailchimp
Intuit
Axios
Ben Chestnut
YPO
EO
How I First Built This

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Today’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris’s presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you’ll hear Chris’s advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work or ‘remote living’. Hear some practical advice on remote work that most people wouldn’t know about and find out which companies are doing it really well.

TIME-STAMPED SHOW NOTES:

[00:14] An introduction to today’s guest Chris Herd, CEO and founder of Firstbase.
[01:09] Some of Firstbase’s marquee clients.
[02:04] Chris’s background and what makes him different from other founders.
[02:59] How the challenges he faced having a remote team led him to found Firstbase.
[03:59] How Firstbase is making money.
[04:34] How quickly the company has grown and how much money it has raised.
[05:20] Some of the core challenges they faced scaling the company.
[06:13] The role of Twitter in building distribution.
[07:54] How Chris achieved 80 million impressions through his tweets in the last year.
[08:54] Chris’s advice on how to market your business through Twitter.
[09:51] How Twitter has benefited Firstbase.
[11:21] What Chris’s cadence is like on Twitter and the role of spontaneity.
[12:28] The two most important data points to Chris and what they say about the future of work.
[14:25] The role of in-person connection in the remote work playbook post-pandemic.
[15:51] How Chris is recruiting the best people right now through Twitter and Flocknet.
[18:09] Practical remote work advice that most people wouldn’t know about.
[19:08] Companies that are doing remote work really well.
[20:12] Remote work playbooks available online.
[20:56] A business tool Chris’s recommends: Figma.
[21:38] Insight into the size of Chris’s sales team and thoughts on whether or not they should be co-located.
[22:47] Chris’s must-read book: No Rules Rules.
[23:35] The most compelling thing that he’s watched, read or listened to: Loki.
[23:55] How to get in contact with Chris.

Resources From The Interview:

Firstbase
Remotive
AngelList
Flocknet
Zapier
GitLab
Darren Murph
Figma
Miro
Mural
Must read book: No Rules Rules
Project Hail Mary
Loki
Chris Herd on Twitter
Chris Herd on LinkedIn

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The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue

Today’s guest is Dr. Glenn Vo. Not only is he a practicing dentist who used his dentistry and entrepreneurial skills to build a multimillion-dollar practice, but he is also the founder and CEO of Nifty Thrifty Dentists, a dental company that connects dental professionals with other dental companies through discounts and deals. In this episode, he explains how he built a 32,000 member community on Facebook and leveraged it into scalable revenue. Find out how Glenn only works two days a week, why all of his other revenue streams have much more potential than his practice, and the importance of having the right ‘why’. As the author of the book Industry Influencer, Glenn is passionate about helping people to become industry influencers in their fields and build their own empires. Tune in to find out discover the importance of creating a platform, how to go about building a community, and what mistakes to avoid. Find out how to go about pursuing other revenue streams that may be available to you, and level up from being a practitioner to becoming an entrepreneur in your field!

TIME-STAMPED SHOW NOTES:

[00:15] An introduction to Glenn Vo as founder of Nifty Thrifty Dentists.
[01:08] Glenn explains how he enjoyed Leveling Up and how his life mirrors Eric’s.
[01:45] Why Glenn wanted to do more than just be a dentist.
[02:28] What Glenn has in terms of assets and what his empire looks like.
[03:05] Glenn’s passion project of helping people level up in their fields and why he wrote his book Industry Influencer.
[03:55] How to level up from being a just practitioner to being an entrepreneur.
[05:26] The importance of having the right ‘why’.
[06:05] Why all of Glenn’s other revenue streams have much more potential than his practice.
[07:26] How Nifty Thrifty Dentists makes money, and the importance of having a platform.
[09:18] How he created the Facebook group and the importance of community and networking.
[11:06] How long it took him to grow the Facebook group membership.
[12:22] The number one flaw that people make when they’re trying to create a side gig: doing everything themselves.
[13:32] Glenn’s long-term plan for his practice and his other businesses.
[15:22] Why Glenn hires community managers or moderators based on their personalities and not their experience.
[16:56] Glenn’s favorite business book: Atomic Habits.
[17:27] What habit-stacking is and how it has changed Glenn’s life.
[20:50] Glenn’s favorite business tool: Voxer
[21:49] How to connect with Dr. Glenn Vo.

Resources From The Interview:

Dr. Glenn Vo
Nifty Thrifty Dentists
Denton Smiles Dentistry
Facebook Group: Nifty Thrifty Dentists
Leveling Up
Industry Influencer
Must read book: Atomic Habits
Voxer
Dr. Glenn Vo on Facebook

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Industry Influencer: Growing Your Brand Through Meaningful Connections and Engagement Online

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Today, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand it and become their own financial advisor. Max shares how he came up with the idea, how he originally started a website, and why he adapted it to a newsletter. In this episode, he provides some insight into the timeline of the business, how the company makes money, and how, in a short space of time, this email community has grown to over one million subscribers. Tuning in, you’ll hear his thoughts on paid ads, how he goes about finding the best writing talent, and why he hires analysts, not journalists. Find out Max’s thoughts on the creator economy and where he sees it going, as well as the trends he’s excited about in this space. To hear some tips on helpful books and resources Max uses to level up his own skills, and insight into where he sees opportunities in the creator economy and the world of business in general, tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] Intro to Max Rofagha and Finimize
[01:06] Some background into Max’s career before Finimize.
[01:54] Where the Finimize headquarters are and how Max works remotely.
[02:51] Max explains what led him to start a newsletter and how he came up with the idea.
[05:26] How Finimize makes money: brand stories, premium subscriptions, licensing of content.
[07:19] How much subscriptions cost.
[07:32] The timeline of the business from when it started until now.
[07:52] Insight into how Max has grown the business and his thoughts on paid ads.
[09:52] How he finds the best writing talent and why he hires analysts not journalists.
[11:57] How Max’s career led him from e-commerce to finance, and insight into his future plans.
[14:12] Max’s thoughts on the creator economy and where he sees it going: a surge in tools to empower the creator.
[16:40] Tools or trends he’s excited about in this space.
[18:13] Max’s favorite business books.
[20:55] Max’s favorite business tool: Notion.

Resources From The Interview:

Max Rofagha on Twitter
Finimize
MicroAquire
Bloomberg by Bloomberg
Who Is Michael Ovitz?
Deep Work
The Snowball
Notion
Roam
Evernote

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The Snowball: Warren Buffett and the Business of Life

Deep Work: Rules for Focused Success in a Distracted World

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Today’s guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy and co-host of Girlfriends & Business. She is also in the process of building a new empire as the founder and CEO of LitePink which is the best tasting low-calorie, low-sugar premium rosé wine seltzer, created to help you drink and connect better. Lori sheds some light on how growing up in a conservative religious community influenced her career path and helped her to realize that “Your environment is stronger than your willpower.” She explains how her career in the fitness industry, and then personal development, led her to her current venture. Discover how LitePink works and makes money, why they’re selling direct to the consumer, and how Lori has uniquely found investors that have something to offer beyond just money. Lori explains the company’s marketing strategy, the value of surveys, and why they are contracting out instead of hiring in. Hear about her continued work in retreats and masterminds, and her new podcast Girlfriends & Business. Tune in today for helpful advice on how to work with a spouse or partner, and create the right environment for your business to level up!

TIME-STAMPED SHOW NOTES:

[00:13] An Introduction to Lori Harder.
[01:00] Lori’s career and background. How growing up in a small religious community led her to realize that environment is stronger than willpower.
[03:53] Lori’s background in the fitness world and how her desire to help people change led her to personal development.
[05:52] How LitePink came about: How she wanted to help women connect with each other and create meaningful experiences.
[08:13] How Lori raised $2 million, completely female funded.
[08:31] The process of creating an “obsession-worthy” product.
[10:19] How LitePink works and makes money: Selling direct to consumer, cutting out the distributor, going the e-commerce route, and using their investors’ own platforms.
[12:49] The value of smaller influencers with smaller audiences.
[14:08] Insight into LitePink’s strategy and marketing avenues.
[15:48] Lori discusses her new podcast: Girlfriends in Business.
[18:22] Lori’s role in hosting retreats and masterminds, and how she is shifting her career under the LitePink umbrella.
[19:28] How Lori’s team is structured and why she has contracted a marketing company instead of hiring in-house.
[21:45] Importance of explaining your communication style, and being clear about your needs in business.
[22:45] Mistakes to avoid when working with a partner or spouse.
[26:57] The best business advice Lori can give: to have a specific conversation about how to communicate.
[28:36] Lori’s take on peer groups / Masterminds: They are the fastest ways to accelerate your business trajectory.
[32:02] Lori’s favorite book and business tool.

Resources From The Interview:

Lori Harder
LitePink
Lori Harder on Instagram
LitePink on Instagram
A Tribe Called Bliss
Lori Harder's Busy Girl Healthy Life Cookbook
Earn Your Happy
Girlfriends & Business
Must read book: Believe IT: How to Go from Underestimated to Unstoppable

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Growth Everywhere
Single Grain
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Believe IT: How to Go from Underestimated to Unstoppable

Lori Harder's Busy Girl Healthy Life Cookbook: Food secrets of a fitness model

A Tribe Called Bliss: Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential

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Today’s guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses. He made his first YouTube video just over four years ago and has now been viewed more than a billion times across different social media platforms, where he shares his expertise on e-commerce and gaining financial freedom. Tuning in today, you’ll hear how he first achieved success in e-commerce, transitioned into e-commerce software, and how he started all three of his software companies from the ground up. He explains how he was able to shift his mindset by surrounding himself with good people and filling his head with great books, of which he provides a number of examples. In this episode, find out why Kevin pays his CEOs so much, how he developed his social media content strategy, and how he built up his email list. As someone who has perfected the art of leveling up, Kevin is full of profound advice, so tune in today!

TIME-STAMPED SHOW NOTES:

[00:43] Kevin share’s his journey as an entrepreneur and the concept of ‘the second mountain’.
[02:30] How Kevin consolidated his e-commerce businesses so he could focus on software.
[03:39] He talks about how he started all three of his software companies from the ground up.
[05:14] How he made the transition from e-commerce to teaching, to software.
[06:59] The books that helped him on his journey: The Lean Start Up, Measure What Matters.
[08:41] Why he pays his CEOs so well and the importance of incentivizing.
[10:52] How he adjusted his mindset through what he reads and surrounds himself with.
[12:33] The importance of having a thick skin when it comes to creating online content.
[13:47] A breakdown of his social media following across the different platforms, and the importance of a big email list.
[15:07] Some insight into his content strategy and how he formulated it.
[16:17] How he has built his email list: Spending money on ads.
[17:14] Thoughts on Miami vs Vegas for business: you want to live somewhere that makes you happy.
[19:04] Kevin’s favorite business book and business tool.
[22:15] How you can contact Kevin and information about his podcast.

Resources From The Interview:

The Second Mountain
JungleScout
The Lean Start Up
Must read book: Measure What Matters
Books by Paul Graham
Books by Sam Altman
Books by Andrew Chen
Shoe Dog
John Doerr Ted Talk: Why the Secret to Success is Setting the Right Goals
Gary Vaynerchuk
Basecamp
The Kevin David Experience (Ninja Podcast)
Kevin David on YouTube
Kevin David on Instagram
Kevin David on Twitter
Kevin David on Facebook
Kevin David on TikTok
Kevin David on Pinterest

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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Second Mountain: The Quest for a Moral Life

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Today we are going to talk about what to look for in an M&A deal!

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Today’s guest is Matt Gunnin, the CEO and Co-Founder of Esports One which is the first real-time fantasy platform that makes watching esports competitive. He explains how he came up with the ingenious idea to gamify watching esports, how Esports One works, and how it’s different from traditional fantasy platforms. Tuning in, you’ll hear how it makes money, why retention is high, and why the concept seems to be working so well. Find out how Matt is growing the business, the role SEO plays in this, and how Matt is using Clubhouse to open up new ways of innovation and help level up the industry. Matt also shares his views on NFTs, and how he sees them being incorporated into the arena of esports. For all this as well as a sneak peek into the future of the platform and its upcoming games, tune in today!

TIME-STAMPED SHOW NOTES:

[00:36] Some background into the games Matt has played and is still playing.
[01:12] What Esports One does, how it’s different from traditional fantasy platforms, and how it makes money.
[03:03] How users put together their own lineups and the types of additional predictions they can make.
[05:53] How the business is growing with the trend of esports.
[08:52] Current and upcoming games on the platform.
[09:10] What they’re using to grow the business apart from word of mouth and Discord.
[10:35] Matt’s experience of being an early user of Clubhouse.
[14:30] How Matt is using Clubhouse to connect with people outside of esports and help the industry grow.
[16:43] Matt’s views on NFTs and the importance of their utility.
[20:26] Where people can go to find out more about NFTs.
[21:23] Thoughts on buying CryptoPunks.
[22:42] Matt’s favorite business books and business tools.
[25:21] How to find Matt online.

Resources From The Interview:

Esports One
Discord
Esports on Clubhouse
Esports NFTs on Clubhouse
Awesome NFT on Github
CryptoPunks
Must read book: The Infinite Game
The Hard Thing About Hard Things
American Kingpin
Monday
Notion
Coda
Protaton
The Hacker News
Digit
Pitch
Raindrop
Esports One on Twitter
Esports One on Instagram

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Leveling Up
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road

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Today we are going to talk about the questions you should be asking the other team!

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Today we are going to talk about Simple 5-Step Mergers & Acquisitions Checklist!

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Today’s guest is Garry Tan from Initialized, a company that focuses on investing in high potential software startups at the seed stage and earlier. From starting with $7 million in assets under management, his company has grown to the point where it currently has over $770 million, and they're starting to create over $100 billion in market value. He's invested in companies such as Coinbase, Opendoor, Flexport, Rippling, Patreon, Ro, and more. Even though Garry has established a name for himself as one of the world’s best venture capitalists, today on Leveling Up, he explains why he still thinks of himself as an engineer and designer first. As an investor and partner at Y Combinator, he discusses the influence of Paul Graham on his career and how he learned to be a founder. Tuning in, you’ll find out what questions Garry asks before he invests, how people who want to grow venture capital funds find him, and why angel investors should have a portfolio of at least 20 to 30 companies. Hear about how he chooses which companies to invest in, how he helps those companies level up, what the greatest achievements and failures of his career have been, and the importance of taking chances on things that are not ‘hot’!

TIME-STAMPED SHOW NOTES:

[00:15] An introduction to Garry Tan and his background in investing.
[01:10] Why Garry sees himself as a creator first, not an investor.
[02:45] Garry explains how he gets deal flow: Go after communities of people who are builders.
[04:25] The influence of Paul Graham and Y Combinator on Garry and how he learned to be a founder.
[07:21] What the typical breakdown is of the exits of Initialized’s standard funds.
[09:58] How Garry chooses which companies to invest in: taking chances on things that are not ‘hot’.
[12:28] Garry talks about one of Initialized’s biggest wins.
[13:25] The top questions Garry asks when deciding which companies to invest in.
[14:22] How the company progressed from a fund of $7 million to a fund of $230 million.
[15:47] Garry explains how people who want to grow venture capital funds find him.
[18:33] How he looks at high valuations and why angel investors should have a portfolio of at least 20 - 30 companies.
[23:14] What his job as an investor looks like and how he helps the companies he’s invested in get to the next stage.
[25:12] How he creates content for his youtube channel.
[27:26] Eric talks about his YouTube video creation process.
[28:07] How Garry gained 30,000 YouTube subscribers in November.
[29:06] How he structures his content and how often he posts.
[30:00] How much time he spends on Clubhouse.
[30:59] Insight into how his brand team works.
[32:04] What Garry is currently reading and his favorite business book: Paul Graham: Hackers & Painters.
[33:40] Garry’s favorite business tool: Frame and Around

Resources From The Interview:

Initialized
Y Combinator
Paul Graham
Brian Armstrong on LinkedIn
Ro
Garry Tan on YouTube
Clubhouse
A Few Lessons for Investors and Managers From Warren Buffett
Seeking Wisdom: From Darwin to Munger
Must read book: Hackers & Painters
Zero to One
Founders at Work
Frame
Around
Garry Tan on Instagram
Garry Tan on Twitter

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Founders at Work: Stories of Startups' Early Days

Seeking Wisdom: From Darwin to Munger, 3rd Edition

Hackers and Painters: Big Ideas from the Computer Age

A Few Lessons for Investors and Managers From Warren Buffett

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Today we are going to talk about 'How to Fail During an M&A Integration?'

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Today we are going to talk about How to Source M&A Deals?

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Today’s episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a wealth of experience in the advertising industry, having run an agency for years. In addition to founding AdSkills, he is also known for generating millions of clicks in a day, and his crowning achievement of sourcing 17,000 leads in one day. Tuning in today, you’ll hear about AdSkills, how it is different from other marketing training companies, and how Justin uses book funnels to successfully acquire customers. Justin also provides some practical tips for anyone out there who wants to write a book and use the book funnel method. Eric talks about the concept of seeing life as a video game and discusses what he’s learned through the process of writing and publishing his book Leveling Up. Tune in to hear how he managed to generate $65,000 in book sales in a few hours and also provides a valuable growth hack tip for using Non-Fungible Tokens to grow your email list.

TIME-STAMPED SHOW NOTES:

[00:41] Justin Brooke, Founder of AdSkills, introduces himself in 30 seconds.
[01:18] Eric Siu introduces himself in 30 seconds.
[02:16] Justin talks about AdSkills; how it is different from other marketing training companies and how the business model works.
[04:23] How Justin uses book funnels to acquire customers.
[05:17] Eric provides some background into self-liquidating offers.
[05:40] Justin explains how he makes a profit using this method and how long it usually takes.
[08:41] In response to coach and consultant pretenders being called out on Clubhouse, Justin explains some of his credentials and achievements that prove his authority in his field.
[10:57] Justin explains how someone who wants to use the book funnel method can get started.
[12:07] Justin’s favorite marketing tools right now: Zoom, AdEspresso, Revealbot, and Flick.
[13:47] Justin introduces Eric for his podcast audience.
[14:51] Eric talks about the concept of seeing life as a video game and leveling up.
[15:40] Eric gives a growth hack tip for people building an email list: Non-Fungible Tokens as a giveaway.
[18:07] What Eric learned in the process of completing his book Leveling Up.
[19:12] How Eric managed to generate $65,000 in book sales in a few hours.
[20:37] The most impactful book Justin’s ever read: The Ultimate Sales Bible.
[21:23] The most impactful book Eric’s ever read: The Hard Thing About Hard Things.

Resources From The Interview:

AdSkills
48 Hour Books
ShipOffers
Zoom
AdEspresso
Revealbot
Flick
Leveling Up
Leveling Up Bulk
The Ultimate Sales Bible
The Hard Thing About Hard Things
Justin Brooke on LinkedIn
Justin Brooke on YouTube

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Leveling Up
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The Sales Bible: The Ultimate Sales Resource, Revised Edition

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Today we are going to talk about M&A Transaction Structures: Asset Sale vs Stock Sale!

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Today, Eric gives a rundown of the core questions you should be asking during the due diligence of mergers and acquisitions and the implications of each question. Tuning in, you’ll find out how to ascertain what discounts you can negotiate, what assets you could potentially exclude from the sale, what hidden risks you may be taking on, and if the company’s profitability and future potential are worth the price. This episode will help you decide whether or not you want to acquire a business and negotiate a better price.

TIME-STAMPED SHOW NOTES:

[00:33] The first question you should ask during mergers and acquisitions: Why are you interested in exploring the sale?
[00:45] Question two: What are your plans with the money?
[01:11] Question three: Who are the A-players on the team?
[01:30] Question four: What does your marketing and sales engine look like?
[02:02] Question five: What other assets do you have?
[02:27] Question six: Who would be staying long term with the company?
[02:39] Question seven: Who is at the cap table?
[02:50] Question eight: What is your trailing 12 months revenue and trailing 12 months profit?
[02:58] Question nine: What has your growth rate been over the last three years?
[03:09] Question 10: Who are your competitors?
[03:14] Question 11: Do you have any customers that account for more than 10 percent of revenue?
[03:29] Question12: What is the customer life-time value?
[03:42] Question 13: What is the churn rate of employees, customers, and revenue?
[03:56] Question 14: How many customers do you have right now?
[04:01] Question 15: If it’s a service business, what capacity are you at?
[04:21] Question 16: What is your marketing stack or sales stack?
[04:28] Question 17: If it’s a dev team, what languages are you using?
[04:35] Question 18: What growth opportunities exist?
[04:43] Question 19: What are your core capabilities or core focus?
[05:09] Let Eric know in the comments if he has missed any questions and subscribe.

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Today’s guest is Shawn Merritt the co-founder and CTO of Toucan, a Chrome extension that allows you to learn a new language while you browse the internet. Shaun, together with his other co-founders, found a way to level up the existing habits that people already have by creating a chrome extension that allows users the opportunity to passively learn a language without taking any time out of their day. Tune in to find out how Toucan works, and how it is different from other language-learning platforms. Shaun gives us some insight into how the company was established and how it has grown and achieved a vast amount of success in just two years. Hear about their journey thus far, how they are monetizing this product, marketing it, and how they use advertising as a deeper form of learning through their ingenious “Own The Word” concept.

TIME-STAMPED SHOW NOTES:

[00:41] Shaun explains how he and his co-founders came up with the idea for Toucan.
[01:29] How Toucan works to teach people new languages passively without taking time out of their day.
[01:58] How Toucan is different from other language-learning platforms.
[02:54] How it launched, people’s reactions to it, and how they grew and monetized it.
[04:12] A case study example of how to use Toucan.
[05:05] The most common languages used and requested.
[06:08] Insight into the different difficulty settings and how it adapts as you learn.
[06:57] How Toucan works as a passive form of engagement to enable people to progress quickly.
[07:42] How they make money through premium features.
[09:00] How they use advertising as a deeper form of learning through their ‘Own the word’ concept.’
[09:33] How partnerships with advertisers work.
[10:09] How are they growing through word of mouth, ‘own the word’, and partnerships.
[11:35] The grand vision for Toucan: To find ways to teach other things passively too.
[12:07] Shaun’s favorite business tool Obsidian, and favorite business book Thinking in Systems.
[12:56] Bonus question: Where Shaun gets his information from.

Resources From The Interview:

Toucan
Obsidian
Must read book: Thinking in Systems
Shaun Merritt’s email

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Single Grain
Eric Siu on Twitter

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While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is one of the most helpful social media platforms that exists today. In this episode, Eric gives us some tips on how to make the most of it. Tune in to hear about the power of Twitter advanced search, how to use tweet storms, other best practices, and even formatting tips, to help you level up your Twitter reach.

TIME-STAMPED SHOW NOTES:

[00:19] Why Eric believes Twitter is one of the most helpful social media platforms today.
[00:52] The first tip: how to benefit from Twitter advanced search.
[01:48] How you can make use of tweet storms.
[02:31] Why Eric would choose Twitter over blogging if he was starting today.
[02:44] Why you should post links in the comments instead of the tweets.
[03:16] Why you shouldn’t just retweet, you should reply.
[03:39] How to tag someone in a tweet so that it looks like a tweet and not a reply.
[04:01] Formatting tip: how to create bullets instead of dashes.
[04:14] Let Eric know if he missed anything, and subscribe.

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If you’re looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of developments in social media recently, and these platforms have evolved to the point where there is a need to develop new roles. Today on Leveling Up, Eric gives a breakdown of four new social media careers for 2021 and beyond; roles that even Eric is currently trying to fill in his own business. To find out what opportunities exist for you, or what new roles you may need to establish in your company, tune in today!

TIME-STAMPED SHOW NOTES:

[00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms.
[00:45] The first new role: native writers who are really good at creating content for one specific platform.
[01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels.
[02:20] Content refresher: Updating content that is performing well to improve SEO.
[03:03] Thumbnail creator: YouTube Thumbnails are as important as headlines.
[03:59] The importance of having people dedicated to specific channels.
[04:15] How to go about getting one of these jobs.
[04:51] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

MrBeast

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A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by 2023. Today on Leveling Up, Eric breaks down the most important points of this report. Tuning in you’ll hear how the figures in this report relate to Eric’s experiences in podcasting. Find out how brand advertising is approaching parity with direct response and what this means, which content genres are most popular among podcast advertisers, why D2C brands maintain the top advertiser category, and why bigger brands are now buying in. With the growth of the podcast industry and the low competition rates, discover what opportunities you may be missing in the podcast industry today.

TIME-STAMPED SHOW NOTES:

[00:26] An introduction to the recent report by the Internet Advertising Bureau on the growth of podcast advertising revenue.
[01:01] The types of sponsorships Eric gets for his Marketing School podcast.
[01:46] Why mid-rolls are more premium than pre-rolls and post-rolls.
[02:17] The most important shift: brand advertising is approaching parity with direct response.
[03:07] News as the top content genre for podcast advertisers.
[03:32] Other points from the article relating to D2C brands as the top advertiser category and bigger brands buying in.
[03:51] Eric’s thoughts on the opportunities that exist in podcasting.
[04:29] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023

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Today Eric discusses if personality tests are actually helpful from a business perspective. Tuning in you’ll hear about his three favorite personality tests, how they work, and how they differ. Eric gives a breakdown of what these different tests have said about him and compares his personality test results to those of a team member, Noah. Eric explains how these tests can be used to help team members understand each other’s strengths and weaknesses to work well together, as well as identify gaps that can be filled in with other personalities. Find out whether or not personality tests may be useful for your business and how to choose the one that’s right for you.

TIME-STAMPED SHOW NOTES:

[00:21] Eric explains how personality tests are used in business.
[00:55] The personality tests that Eric finds useful starting with Ray Dalio’s PrinciplesYou test.
[01:55] Eric uses the PrinciplesYou test to compare his personality to a team member’s personality.
[04:04] How the test can be used to identify gaps and find team members with the right personalities to fill them.
[06:04] Another test that Eric recommends: The Predictive Index.
[06:16] How The Predictive Index shows you your key strengths and blind spots.
[07:41] The StrengthsFinder test and how it compares to the other personality tests.
[08:03] What StrengthsFinder says about Eric and Noah’s personalities.
[09:37] Closing thoughts on why Eric thinks personality tests do actually work and the importance of choosing the right one.
[09:56] Let Eric know in the comments if he missed any great personality tests, subscribe, and hit the bell button.

Resources From The Interview:

PrinciplesYou
The Predictive Index
StrengthsFinder

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How do you start a successful business in the heavily crowded world of CRM? Today on Leveling Up, we talk to Andy Fowler, Cofounder and CEO of Nutshell, a user-friendly sales automation CRM that helps sales reps win more deals with fast onboarding, powerful reporting, and 100 percent free support. He shares some insight into how the business was established, how they developed a reputable sales process for sales automation, and why they made their developers and engineers answer customer calls when they first started out. Tuning in, you’ll learn why Nutshell is different from other CRMs and how, by listening to their customers, refining their product, and providing great service, they have grown into a successful company. Hear why they still make their product team members work with their support team and how they are managing to bring in more customers through helpful content than paid advertising. Tune in to discover how Nutshell has grown to the point that they are bringing in more than five million dollars in ARR, and the future plans for the company, including the launch of Nutshell Marketing!

TIME-STAMPED SHOW NOTES:

[00:16] Introduction to Andy Fowler, Cofounder and CEO of Nutshell.
[00:57] How Andy met his Nutshell co-founders in high school.
[01:43] How Nutshell started out of the need for a CRM product for a friend’s business.
[03:41] Find out how Nutshell is different from the other CRMs out there: being easy to use.
[04:29] Why their reputable sales process for sales automation sets them apart.
[07:14] Nutshell’s new product: Nutshell Marketing.
[07:52] Nutshell’s number of customers, number of employees, and current ARR.
[09:29] How Nutshell competes in the crowded space of CRM through listening to customers, refinement, and great service.
[10:39] Some frameworks for customer development: why they make members of the product team get involved with the support team to hear directly from customers.
[12:16] Nutshell’s marketing strategy: how they are bringing in more customers through helpful content than paid advertising.
[15:05] Why they chose a free-trial offering over freemium.
[16:50] How they raised five million dollars and the long-term vision for the company.
[18:43] Where the company was at year three when most companies start making a profit.
[20:21] How Andy is getting better as a CEO by delegating the stuff he can do well.
[20:52] Andy’s favorite business book, The War of Art, and business tool, Google Sheets.
[22:52] Who can benefit from Nutshell: a sales team that takes many months to close a deal.

Resources From The Interview:

Andy Fowler on Twitter
Nutshell
Google Sheets
Hammer Spoon
Must read book: Leveling Up
The War of Art

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The War of Art: Winning the Inner Creative Battle

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Today we are going to talk about the Peter Principle and how to avoid it.

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Today we are going to talk about the book 7 Powers and how I'm using it for my businesses.

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Today we are going to talk why companies should allow side hustles

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Today we are going to talk how to hire A-players consistently with this simple hack.

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Today’s guest is Mike Adams, Cofounder and CEO of Grain, a SaaS platform that records, transcribes, and shares highlights from Zoom video calls. Mike shares his history in the tech field, how he came to identify the need for a system like Grain, and how he founded it. He also mentions the many uses and benefits of the platform and its integrations with other platforms. As the founder of MissionU, which was shut down shortly after being acquired by WeWork, Mike talks through that process, the acquisition, and some of the valuable lessons he learned from its success and demise. Tuning in today, you’ll hear the pros and cons of income share agreements as vehicles to provide access to education and training instead of loans, and the importance of transparency. To find out more about Grain, how it makes money, and other insights from Mike as a successful three-time founder, make sure not to miss this episode!

TIME-STAMPED SHOW NOTES:

[00:14] An introduction to three-time founder, Mike Adams.
[00:57] His history in tech and how he founded Grain.
[02:14] What inspired Mike to come up with the concept for Grain.
[04:02] Examples of use-cases of Grain, from interview settings and meetings between consultants and clients to general team knowledge.
[06:27] How Grain is different from similar products like Gong.
[08:16] The benefits of using Grain with embeddable partners like Slack.
[10:13] Other integrations, like Zapier, Dropbox Paper, Notion, Coda, and Miro, and the benefits of using embeddable media from Grain through them.
[12:00] How Grain makes money through subscriptions.
[12:59] Why Mike exited MissionU: not every VC-backed business is appropriately VC-backed.
[15:30] Why he didn’t actually make any money on the acquisition and why it was shut down shortly after.
[17:14] What he learned from the experience.
[17:46] The pros and cons of income share agreements as vehicles to provide access to education and training instead of loans.
[20:04] Mike’s history in education and training.
[21:22] Mike’s views on loans, financiers, and income share agreements in education and the importance of transparency.
[26:20] Mike’s cheat code for healthy living: training for triathlons.
[28:54] His favorite business tool and book.

Resources From The Interview:

Grain
Gong
Zoom
Slack
Zapier
Dropbox Paper
Notion
Coda
Miro
WeWork
Strava
Roam
Must read book: Inspired
The Mom Test
Mike Adams Email — mike@grain.co
Mike Adams Blog — mgadams.com

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

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Today we are going to talk about NFT and answer the question Are NFTs Dying?

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While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you’ll hear about why you should consider your book’s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books.

TIME-STAMPED SHOW NOTES:

[00:23] The two things you have to do if you’re writing a book: Have a message and be willing to put in the work.
[00:55] Why Eric wrote his book Leveling Up and how it ties in with his life’s mission.
[01:57] The importance of thinking about your book’s total addressable market.
[02:23] How if the message is strong enough it will spread.
[02:57] How understanding your audience guides your marketing messaging.
[03:07] Thoughts on Russell Brunson and his success with book funnels.
[03:45] How you can use other channels along with your book to build your audience.
[04:21] How the publishing of books by Tim Ferriss and Gary Vee have led to their success.
[00:00] Closing thoughts on the value and timeless nature of books.
[05:31] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

Leveling Up
Russell Brunson
DotCom Secrets
Tim Ferriss
The 4-Hour Workweek
Gary Vaynerchuk
Crush It!

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Crush It!: Why NOW Is the Time to Cash In on Your Passion

DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

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Today we are going to talk How to Actually Make Money From Podcasting?

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Why You Should Build Communities, Not Audiences with Tony Whatley

In the tech and software industry, there is a lot of skepticism around coaching. Too many people are coaching who haven’t actually achieved their own success. Today’s guest, Tony Whatley, is an exception. Tony is the founder of 365 Driven, a program to help entrepreneurs build and scale their businesses, as well as the author of Side Hustle Millionaire. He tells us how he built a business in the automotive community and sold it for a seven-figure exit before successfully replicating the model for another business, and how he got into the coaching industry after a near-death experience that changed his perspective and his priorities. Learn about 365 Driven, how it works, and how it’s different from other coaching programs, before understanding the difference between communities and audiences, and the importance of building life-long relationships in business. We discuss Clubhouse; how much time we spend on it, and some of our frustrations with it, as well as how it can be used as a powerful networking and business tool. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] An introduction to Tony Whatley.
[01:04] Learn about the previous company he built and sold, and how he got into coaching.
[02:08] A near-death experience and how it shifted Tony’s perspective.
[03:42] Eric and Tony share their thoughts on VR simulated near-death experiences to create perspective changes.
[04:44] 365 Driven, how it works, and how it is different from other coaching programs.
[06:34] The different groups and tiers of 365 Driven.
[07:39] Eric talks about the skepticism associated with coaching and how it can be used as a powerful funding mechanism.
[08:41] The importance of building communities in business and why Tony is doing more live events.
[09:32] The difference between communities and audiences or followers, and how Tony builds communities and relationships.
[11:30] How to find great community moderators to build and maintain communities.
[13:19] How much time Tony and Eric spend on Clubhouse.
[13:54] The value of Clubhouse as a networking and business tool.
[15:16] How Eric has benefited from Clubhouse.
[15:44] Find out how Tony has made $46 k through Clubhouse in less than two months.
[18:45] Tony talks about how he is building his coaching business through ads and webinars.
[19:50] Tony and Eric share their frustrations with Clubhouse.
[21:24] The value of creating a DM culture.
[22:40] Tony’s longterm mission: to help people become better individuals.
[23:32] What racing and cars have taught Tony about life and business.
[24:46] Tony’s favorite business book and business tool.

Resources From The Interview:

365 Driven
365 Driven Podcast
Side Hustle Millionaire
Leveling Up
Must read book: How to Win Friends & Influence People in the Digital Age
The 10X Rule
Gmail Calendar

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The 10X Rule: The Only Difference Between Success and Failure

How to Win Friends and Influence People in the Digital Age

SideHustle Millionaire: How to build a side business that creates financial freedom

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If you have ever thought about writing a book, today’s episode is for you! Eric shares wisdom from his experience of publishing his book, Leveling Up. Tuning in, you’ll hear what you should ask yourself before you write a book, what the publishing process actually entails, and the importance of marketing, as well as the pros and cons of the different publishing models available. While book sales are not a good way to make money, Eric explains the other ways writing a book can help you level up in life and in business.

TIME-STAMPED SHOW NOTES:

[00:23] What you should ask yourself if you are thinking of publishing a book.
[00:43] Why Eric wrote his book, Leveling Up.
[01:13] Why you shouldn’t write a book if your focus is to make money from it.
[01:42] Thoughts on whether or not people still read books.
[02:09] What goes into publishing a book.
[03:29] The differences between self-publishing, traditional publishing, and hybrid publishing.
[04:34] The importance of marketing your book.
[05:35] Closing thoughts on whether or not you should write a book.
[05:58] The biggest benefit of publishing a book: building an audience.
[06:52] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

Leveling Up

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Launchpad Business Case Study: Using One Business To Scale Into Multiple Businesses

A launchpad business can be any business without a lot of overhead, where you can use the capital gains to scale into multiple other businesses. Today, we speak with Ben Schneider, CEO, and Founder of Jobmofy, who is doing just that. He tells us about Jobmofy, a premium job platform for remote employees that has made more than €10 million in sales from Facebook ads. He explains what led him to start this business, how its security features make it different from other job platforms, and how it generates income in a number of different ways. He also shares how the business is entirely self-funded from his other businesses. Find out how to know when you’re earning enough to scale into a new business venture and how Ben manages his different businesses in today’s bonus episode!

TIME-STAMPED SHOW NOTES:

[00:15] Introduction to Ben Schneider, CEO, and Founder of Jobmofy.
[01:09] How Jobmofy is different from other job platforms: its security features.
[03:27] 95 percent of people on other job platforms aren’t verified and therefore not trustworthy.
[04:02] Ben’s story of being hacked by a developer, which is what lead him to start Jobmofy.
[05:22] The different ways that Jobmofy generates income.
[06:19] Insight into Jobmofy’s revenue and growth rates since launching.
[07:19] How Jobmofy is entirely remote and 100 percent self-funded.
[08:28] Ben and Eric discuss launchpad businesses: how do you know when it is time to scale into something new?
[10:32] How Ben runs his businesses as CEO and Founder, and how his executive teams are structured.
[12:01] The two perspectives in building a business: be very involved like Ben or hire other people and be less involved like Andrew Wilkinson.
[12:46] Business trends that Ben is excited about: remote working, recruiting, and e-commerce.
[13:50] Ben’s favorite business book and business tool.

Resources From The Interview:

Ben Schneider on LinkedIn
Ben Schneider on Instagram
Jobmofy
'How Andrew Wilkinson of Tiny Capital Created a Portfolio of Companies Doing >$100M A Year On His Own Terms'
Must read book: Rich Dad Poor Dad
Google Drive

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Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

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Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers and their experiences with influencer marketing. Tuning in, you’ll hear about how influencer-created content compares to brand-created content and what kind of success enterprise marketers have achieved through it. Find out what type of influencers you should target, what tool you can use to find them, and which channels you should use.

TIME-STAMPED SHOW NOTES:

[00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast!
[00:28] The results of a survey of enterprise marketers and their experiences with influencer marketing.
[01:03] What we can learn from the fact that 71 percent are increasing their budget for 2021.
[01:24] How influencer-created content compares to brand-created content.
[01:45] Why enterprise marketers should try influencer marketing if they haven’t already.
[02:16] A recommended tool for finding influencers, looking at engagement, and creating campaigns: MightyScout.
[02:32] The most common focus for brand campaigns: micro-influencers.
[03:08] Which channels to pick for influencer marketing.
[03:56] Closing thoughts on why influencer marketing is worth it for enterprises.

Resources From The Interview:

MightyScout

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Eric Siu on Twitter
Eric Siu on Instagram

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How Dan Martell Helps SaaS Founders Grow By 216% on Average

Today we talk to Dan Martell, the founder of the Saas Academy, which is currently rebranding as Saas Coach. He is renowned for coaching growth-minded B2B SaaS Founders to achieve their perfect exit and for helping those founders grow by 216 percent on average per year. In today’s episode, he shares openly about his struggles with drugs, the law, and even his weight before he managed to turn his life around and become a millionaire by the age of 27. He explains how his approach to both business and his health has produced results on both fronts. We discuss what makes Dan different from other coaches, how Taki Moore has influenced his coaching, and what his new project High Speed Ventures is all about. Hear about the ‘buy-back’ principle that Dan uses to scale businesses, why customer retention is possibly even more important than growth, and how he helped one client grow from 30k - 140k in monthly recurring revenue. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] An introduction to Dan Martell.
[01:02] His troubled past with drugs and jail, and how software became his new addiction.
[01:32] How he became an entrepreneur and a millionaire by the age of 27.
[03:24] The day he shared a vulnerable Instagram post alluding to his weight struggles.
[06:30] What Dan learned and overcame between the ages of 17 and 27.
[09:37] His ‘be, do, have’ philosophy.
[10:21] The history of Sass Academy, now Saas Coach.
[10:51] He describes his three programs: Accelerator, Sass Academy, and the Boardroom Program.
[12:35] What makes Dan different from other coaches out there.
[12:57] The importance of customer retention in his business.
[16:30] Dan’s approach to providing practical solutions instead of selling a dream.
[18:02] Dan shares the details of one of his biggest coaching success stories.
[19:48] Taki Moore’s influence on Dan as a coach and his program.
[21:30] The three pillars: coaching, content, and community.
[24:27] The concept of the growth ceiling; why retention is possibly more important than growth.
[26:01] Dan discusses his other project, High Speed Ventures, and how the networks support each other.
[29:30] He explains the buy-back principle that he uses to scale businesses.
[31:31] Dan’s favorite business tool and his must-read book.

Resources From The Interview:

Dan Martell
Saas Academy
Escape Velocity Podcast
Dan Martell on Instagram
Love is a Killer App
75 Hard
Taki Moore
Must read book: Seeking Wisdom: From Darwin to Munger
The Psychology of Human Misjudgement
Front App

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Love Is the Killer App: How to Win Business and Influence Friends

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Sending cold emails or LinkedIn InMails can feel daunting because you are not sure whether or not you will get a reply. In today’s episode, Eric shares some tips on how to write cold emails and InMails that stand a higher chance of getting a response. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:38] What the LinkedIn report about InMails says about response rates.
[01:03] Why a long cold email is unlikely to get a reply and what to do instead.
[01:47] The value of personalization when sending a cold email or DM.
[03:05] Personalization should be genuine, not robotic.
[04:06] Avoid sending emails on Saturdays, but any other day is generally fine.
[04:51] Individual InMails are more successful than ones sent in bulk.
[05:23] If you are going to use a template, make it super simple so people don’t see that it is one.

Resources From The Interview:

David Ogilvy
Mixmax

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Why Clubhouse Is NOT The Next Big Thing

Despite us investing a significant amount of time on Clubhouse this year, there are good reasons to believe that the new platform will not, in fact, be the next big thing. The chief reasons for this come down to the amount of hours that are necessary to gain any sort of traction, and the competitors that are rising up to challenge Clubhouse in the drop-in audio game. Tune in to hear all about why you can still use Clubhouse, but should avoid going all-in on it.

TIME-STAMPED SHOW NOTES:

[00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] The amount of time Eric has spent on Clubhouse early in 2021.
[00:46] Drops in engagement with the platform and the spike in Clubhouse's competitors.
[01:27] The difficulty of establishing a user base and how this counts against Clubhouse.
[02:29] How copying occurs across these social and business platforms.
[02:37] The drop-in audio revolution; no going back from here!
[03:28] Healthier usage hours and managing the way to interact sustainably with the app.
[04:21] The ratio of time to value on Clubhouse; difficulty in weighing the immediate benefits.
[05:29] Don't forget to subscribe!

Resources From The Interview:

Clubhouse
Mark Cuban
Fireside
Slack
Leveling Up
Shaan Puri

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How The Morning Brew Co-Founders Hire The Best Media Talent & Think About The Future

Today we speak to Co-Founders Alex Lieberman and Austin Rief of The Morning Brew. This daily email newsletter is an entertaining source of news and information for over three million subscribers. From its small beginnings six years ago, this digital startup has grown to the point where Insider Inc. bought a controlling stake in the company for a reported amount of up to $75 million last year. In the show, Alex and Austin give us some insight into how they began working together and grew the company from a small newsletter into a multi-platform media brand. They explain how they built a strong team and managed to level up by recruiting the right people. Hear about the future of newsletters in light of the success of Substack, how they foresee the development of the creator economy, and what business trends they find most interesting going forward. They also share why they are so prolific on Twitter, their thoughts on other platforms, and how Austin is using his Twitter account for investing. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:14] An introduction to Alex Lieberman, Austin Rief, and the Morning Brew.
[01:09] How Alex and Austin began working together, and how they have maintained a strong partnership over the years.
[04:15] Insight into the business model: How they launched a newsletter and grew into a multi-platform media brand.
[05:50] What the future of newsletters like this in, in light of the success of Substack.
[06:58] The pros and cons of subscription versus ad-based content.
[07:20] How they use standard start-up tools to track revenue.
[08:21] The challenges of building a strong team and how they managed to level up through it.
[10:37] The benefits of recruiting from their own readership.
[11:02] Insight into how they recruit great writers.
[12:14] Alex and Austin explain why they are both prolific on Twitter, and share their thoughts on expanding into other platforms.
[16:12] Austin talks about how he is making $650 000 a quarter through a rolling fund that he promotes on Twitter.
[18:39] The long-term plan for The Morning Brew: Growing the audience as the company continues to grow into a multi-platform media brand.
[20:45] The business trend Alex is most excited about: the development the of creator economy.
[22:17] Why Austin is interested in businesses that support creators.
[24:56] Some figures related to the success of the business.
[25:26] Why they chose to sell part of the business to Insider Inc.
[25:51] Alex and Austin share their favorite business books.
[27:58] As Alex and Austin tend to be addicted to social media, they share their favorite business tools for monitoring their time online.

Resources From The Interview:

Alex Lieberman on Twitter
Alex Lieberman on LinkedIn
Austin Rief on Twitter
Austin Rief on LinkedIn
The Morning Brew
The Morning Brew on Twitter
Business Casual
Substack
Must read book: 7 Powers
Must read book: Traction
Screentime
Freedom
Founder's Journal

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7 Powers: The Foundations of Business Strategy

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What Are Shoppable Livestreams?

In today’s episode, Eric talks about shoppable live streaming, which is a livestream where someone talks about products that viewers can buy. He provides statistics to demonstrate the success of Amazon live streaming and describes some of his own success with selling his book live on Clubhouse. Find out what we can learn from the success of shoppable live streaming in China, the different platforms you can use, and how valuable it can be to those in e-commerce.

TIME-STAMPED SHOW NOTES:

[00:14] Eric starts by explaining what shoppable livestreams are.
[00:41] How Amazon is using shoppable livestreams.
[01:18] Eric’s success with his book live in a Clubhouse room.
[01:48] Why conversion rates are so high.
[01:59] Some statistics that demonstrate the growth of shoppable livestreams.
[03:00] The benefits of educating yourself about Amazon live streaming and learning from the success of the Chinese if you’re in e-commerce.
[03:21] Different platforms you can use for shoppable live streaming.
[03:38] Resources that may help you stay ahead of developing trends.
[03:48] If you enjoyed this episode, hit the like button!

Resources From The Interview:

Amazon Live
Statista
Adweek
Forbes

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Whether you want to be self-employed or create a source of income to fund other projects, there are many good reasons to start your own digital marketing agency. Today, Eric breaks down a step-by-step guide on how you can do this. From reaching out to the people you most want to work with, to creating content to target them, finding work through different sources, and building a network, he covers all the bases. To level up from starting your side hustle to reaching your first 100k, tune in today.

TIME-STAMPED SHOW NOTES:

[00:13] Eric introduces today’s topic by mentioning some of the reasons you might want to start a digital marketing agency.
[01:02] The goal: your first 100k or to replace your salary.
[01:23] Why companies should encourage their employees to have side hustles.
[01:54] Eric’s experience of being fired for having a side hustle.
[02:16] Reaching out to your Dream 100: the top 100 people you want to work with.
[02:36] Different channels you can use to reach out to people.
[03:05] Decide on your niche and create content that targets the people you want to work with.
[03:28] Why you should choose one channel first.
[03:45] Reach out to five people a day and demonstrate your skills with a loom cast.
[04:24] At first, charge whatever you can.
[04:47] Get listed on digital marketing websites and job portals.
[05:10] Be proactive: put out one piece of content and reach out to people every single day.
[05:44] Your network is your net worth: connect yourself with like-minded people through virtual or in-person networks.
[07:15] Hire some freelancers and level up to full-timers.
[07:39] Eric will make another video on how to level up from six figures to seven.
[07:54] If you enjoyed this video, check out the next video, and don’t forget to like, review and subscribe.

Resources From The Interview:

Single Grain
The Ultimate Sales Machine
Hunter
Quora
Loom
Upwork
Freelancer
MarketerHire
Twitter Spaces
Clubhouse

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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

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Today, Eric looks at the new Google Ads Insights, which surfaces trends tailored to your business so that you can see if you're keeping up with demand for trending products or services, and proactively formulate campaigns for related products. Hear about how this is Google’s way of trying to protect their ad revenue in the face of increased competition, and the implications of these increasingly AI automated processes on the future of marketing agencies. Tuen in today!

TIME-STAMPED SHOW NOTES:

[00:13] An introduction to Google Ads Insights and what it means for you as an advertiser.
[00:29] What it does: it tells you trending keywords to help you proactively formulate campaigns for related products.
[01:21] Google's incentive: they want you to spend more on ads.
[01:42] How Google is trying to protect its ad revenue in the face of increased competition.
[01:59] How computers are increasingly automating these processes for us.
[02:25] Why agencies need to evolve over time, especially on the creative front, as machines get better at optimizing and more decisions are made by AI.
[03:00] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

Google Ads Insights

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Sleep is one of the ‘power-ups’ in your life and, in order to perform at a high level, it’s important to get good rest. From preparing for bed to preventing disturbances and monitoring your sleep patterns, today’s episode looks at some quick yet powerful sleep hacks to help you perform at your best! We factor in the environmental, physical, and chemical factors that can help maximize your sleep quality for the ultimate night’s rest.

TIME-STAMPED SHOW NOTES:

[00:23] The importance of sleep as one of the ‘power ups’ of your life.
[01:27] Tip 1: Putting a piece of tape over your mouth.
[02:34] Tip 2: Sleeping at 68 or 69 degrees.
[03:18] Tip 3: Using an air filter to ensure high-quality air.
[03:39] Tip 4: The benefits of tracking your sleep with an Oura Ring.
[04:08] Tip 5: Cooling your mattress and monitoring your sleep with an Eight Sleep.
[04:48] Tip 6: Being wary of taking too hot a shower before bed.
[05:16] Tip 7: Avoiding screens before bed; read a book or use glasses with blue light filters.
[05:35] Tip 8: Keeping your phone on orange light and using F.lux on your laptop or desktop computers.
[05:57] Tip 9: Wearing a silk sleep mask.
[06:22] Tip 10: Taking hemp oil or a CBD pill before bed.
[06:43] Tip 11: Current Experiment: using magnesium to stop tossing and turning.

Resources From The Interview:

Why We Sleep
Sleep is Your Super Power: Ted Talk
Alen Air filter
Oura Ring
Eight Sleep
Felix Gray
F.lux
Slip
Thorne

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Why We Sleep: Unlocking the Power of Sleep and Dreams

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How Zeus CEO Kulveer Taggar Plans To Tackle The $18B Corporate Housing Market

Today’s guest is Kulveer Taggar, CEO of and co-founder of Zeus, a new flexible way to rent that caters for utilities, furniture, and fixed leases. Since 2015, the company has made over 150 million dollars in revenue and they have set their sights on the 18 Billion dollar Corporate Housing Market. Kulveer explains how he became an entrepreneur and sold a business for $5 million when he was only 24-years-old. He talks about how his motivation changed from making money to solving a problem, what inspired him to start this company, and how he continues to find ways to make it easier for people to move around and stay in places for longer periods of time. He also explains how the pandemic affected the business, how they survived it, and how it influenced their strategy going forward. Hear about how they managed to achieve customer acquisition long before they ever hired a marketer, and how they managed to scale from 100 homes to almost 4000. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:15] An introduction to Kulveer Taggar.
[00:44] How he became an entrepreneur and sold a business for $5 million at age 24.
[03:28] Kulveer explains the benefits of YCombinator and how the founder network became one of his greatest assets.
[05:05] How is Zeus different from Airbnb: more like a hotel company than a hotel booking site.
[05:50] Kulveer explains the business model.
[06:19] Eric mentions some of the figures of the business’s success.
[06:31] Kulveer describes how he came up with the idea and some of the success they’ve had since 2016.
[07:25] Kulveer’s long-term vision for the business: Turnkey provision homes.
[08:05] As human happiness and potential are often tied to location, he wants to make it easier for people to be more mobile.
[08:30] How Kulveer has evolved as a founder and how his motivation has changed from wanting money to solving a problem.
[09:44] How studying philosophy helped him in the business world.
[12:11] What is working for Zeus: How they managed to achieve customer acquisition and scale from 100 homes to almost 4000 homes.
[14:11] How the pandemic affected the business and their strategy has changed.
[15:29] How the pandemic affected his own psyche.
[18:00] Kulveer’s favorite business book: 7 Powers
[18:59] Why he follows Balaji Srinivasan on Twitter.
[20:17] His favorite business tool.
[20:48] How people can find him online.

Resources From The Interview:

Kulveer Taggar on Twitter
Zeus
YCombinator
Balaji Srinivasan on Twitter
Fleck
Must read book: 7 Powers: The Foundations of Business Strategy

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The greatest predictor of human longevity, apart from genetics, is close ties and social integration. According to today’s guest, research has shown that even the success of a business can be traced back to the oxytocin levels (the chemical released when you feel a connection) found in the bodies of its employees. Jon Levy is the founder and host of Influencers, a private organization that arranges dining experiences dedicated to bringing together exceptional people and thought leaders. He is also a behavioral scientist and author who has a new book coming out, titled You Are Invited, about how to create connection, trust, and a sense of belonging. In this episode, John talks about how the human brain is wired for novelty, why networking events and swag bags are a waste of time, and how to genuinely foster human connection. Tune in and learn about the IKEA effect, the Mere-exposure effect, and an art heist at the Louvre that will blow your mind!

TIME-STAMPED SHOW NOTES:

[00:13] An introduction to Jon Levy.
[01:48] John talks bout the dinners he hosts with 12 high-profile people who can only share their names or professions once they have cooked a meal together.
[02:30] How the human brain is wired for novelty: people do really well when they’re doing something just outside their skillset.
[03:45] The state of peaking in performance: when you’re doing something that’s fully engaging, you lose all sense of self-consciousness.
[05:01] Jon talks about Shane Snow’s book, Smartcuts, and the value of momentum.
[06:31] Jon shares his background as a human behavioral psychologist
[07:55] Thoughts on Youtuber, MrBeast.
[09:09] Jon’s main focus on increasing the connections between people.
[10:50] How the definition of a close friend has changed: why Gen Z is the loneliest generation.
[11:45] An introduction to Jon’s book, You're Invited; how to create connection, trust, and a sense of belonging.
[13:04] Why Jon wrote the book: to share the importance of and misunderstandings about human connection.
[14:38] Jon explains the IKEA effect and why we care about what we put effort into.
[16:05] Using his book as a guide to figure out the ideal way to connect with people.
[16:43] Jon addresses some of the commonly held misperceptions about how to meet people.[17:38] Why he found memorable stories to demonstrate his lessons.
[18:37] An example of one of his stories is an art heist at the Louvre that demonstrates the Mere-exposure effect.
[21:54] What else is Jon reading: Breathe about the Wim Hof method of fire breathing.
[23:25] What breathwork has done for Jon.
[26:30] How to find Jon’s book and other resources.

Resources From The Interview:

Jon Levy
You’re Invited
You're Invited: The Art and Science of Cultivating Influence
Influencers
Smartcuts
MrBeast
The 2 AM Principle: Discover the Science of Adventure
Breathe

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Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

The 2 AM Principle: Discover the Science of Adventure

You're Invited: The Art and Science of Cultivating Influence

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Today on Leveling Up, Eric looks at the social media trends for 2021. He gives a breakdown of what’s growing in popularity and what’s declining or leveling out. He gives a breakdown of his five favorite social media platforms right now and provides some insightful advice as to where you should or should not be targeting your efforts right now in terms of growth potential, competition, and organic reach. To level up on your social media game, tune in today!

TIME-STAMPED SHOW NOTES:

[00:14] Eric introduces this topic with a breakdown of trends in the usage of each platform.
[02:28] Eric explains why he is most excited about YouTube.
[03:20] Why LinkedIn is currently Eric’s second favorite platform: organic reach is strong.
[03:40] Number three is Twitter: it enables Eric to interact with some of the smartest people in the world through DMs.
[05:00] Number four is podcasting.
[05:23] Why starting a blog in 2021 is a bad idea.
[05:33] How to choose which social media platform to target: Go for low competition and high organic reach.
[06:16] Start with one platform and branch out from there.

Resources From The Interview:

Pure Research

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Why Clubhouse Will Fail

In today's episode, Eric continues his series on Clubhouse by explaining some of the major obstacles facing its success. He talks about how he became addicted to it, built up a following, and spent a significant amount of time on it, before dropping his usage by 90%. Hear about the problems with Clubhouse's execution, monetization, and follower retention, as competitors like Twitter and Facebook launch their own versions.

TIME-STAMPED SHOW NOTES:

[00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] How Eric started using Clubhouse in December 2020.
[00:54] Clubhouse’s success among course-creators and coaches.
[01:26] How Eric ended up spending 30 to 40 hours a week on Clubhouse.
[02:12] Why Eric’s usage of Clubhouse dropped to 4 hours a week.
[02:41] The emergence and threat of copies by competitors like Twitter and Facebook.
[03:08] Copying may not kill you: Snap Chat / Snap is still successful despite being copied.
[03:33] The problem with Clubhouse’s android app.
[03:52] The threat of Clubhouse being ‘out-executed’ by its competitors.
[04:29] How people are not spending as much time on Clubhouse as they did in the past.
[04:32] The question of monetization.
[05:49] Despite its problems Eric hopes that Clubhouse succeeds.
[06:02] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

Clubhouse

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In today’s episode, Eric shares the SEO strategy that he has found to be significantly more valuable than link-building: relationships. Find out how he came to believe that content and links were the two most important things for SEO and the lengths he went to to get links before he realized that relationships were far more beneficial. Tuning in today, you’ll also learn how you can build relationships and establish networks that will get you links but also have a much bigger payoff in the long term.

TIME-STAMPED SHOW NOTES:

[00:13] An introduction to today’s topic.
[00:19] A breakdown of Eric’s businesses and how he came to believe that the two most important things for SEO are great content and links.
[01:00] Creating linkable assets, guest posts, directory links, and other things Eric did in the past to get links.
[01:44] How social media and email provide touch points for building relationships.
[02:03] Eric shares examples of the time-consuming nature of relationship building.
[04:08] Why you should focus on relationships rather than links.
[04:28] By fostering relationships, you're no longer just asking for links; you’re building a network and forming partnerships and collaborations.
[04:50] Some examples of how relationships have created networking opportunities for Eric.
[05:38] If you focus on long-term relationships, you get so much more than a short-term link.
[06:55] Why you should continue to create linkable assets, but prioritize the relationships over the links.

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In today’s episode, Eric shares his thoughts on Apple’s new Apple Podcasts Subscriptions and analytics feature called Podcast Connect. He explains how one of its features enables podcasters to add different channels for SEO, email, and paid media, among other things, to group or curate episodes. Eric compares this to the membership platform of Supercast and breaks down the pros and cons of each. To find out whether or not Eric will be making use of Apple’s new features and why, tune in today!

TIME-STAMPED SHOW NOTES:

[00:13] An introduction to Apple’s new Apple Podcasts Subscriptions and analytics feature Podcast Connect.
[01:09] How Apple has enhanced their podcast analytics: Stepping things up because they have been losing ground to Spotify.
[01:29] New feature: You can add different channels for SEO, email, paid media, to group or curate episodes.
[01:45] Eric compares Apple Connect to Supercast and breaks down the pros and cons of each:
Apple doesn’t provide much data, Supercast takes a percentage of revenue but gives you more control.
[03:04] Some of the features offered by Apple Podcasts Subscriptions: Exclusive content, ad-free listening, and access to additional content.
[03:57] Why it may make sense to launch a transcription on both.
[04:57] The earning potential from Apple Podcasts Subscriptions.
[05:40] How much the Market School Podcast makes per month on subscriptions.
[06:02] A recap: It has analytics from Apple, a Podcast Next section, and the ability to add subscriptions.

Resources From The Interview:

Apple Podcasts
Podcast Connect
Spotify
Chartable
Supercast

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Startup Secrets with Activision Co-Founder Howard Marks

Welcome back to another episode of Leveling Up hosted on Clubhouse! Today’s guest is Howard Marks, the legend behind Activision and Acclaim who has recently been pioneering crowdfunded investing with his company StartEngine. We are also lucky enough to have Alisa Jacobs from Queens Gaming Collective and Jin Yu from Vezt Inc joining us as mediators to this discussion. Howard tells the story of acquiring Activision and bringing it back from the dead, weighing in on some of the classic games it released under him and the strategies he used to keep it afloat to the point where it became a dominant voice in the industry. Our conversation with Howard gets into some of his key motivators, a big one being a passion for disruption, and how it fueled his previous work in gaming and current endeavors in the capital-raising space. We move onto StartEngine and Howard talks about leveraging the Jobs Act to merge crowdfunding and investing, his belief in funding companies and founders on the fringes, his goal to fund thousands of new businesses each month, and a whole lot more. We also open up the floor to a bunch of different people in the Clubhouse chat who ask brilliant questions all centered around building a successful startup, from how to land funding to defending yourself from the competition. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[02:12] The story of acquiring Activision, moving to LA, and the innovations that followed.
[12:53] Alisa Jacobs from Queens Gaming Collective introduces herself and her company.
[14:48] Further details of Howard’s process of acquiring Activision.
[17:10] Trouble Activision was in and Howard’s process of reinvigorating it.
[21:36] Feeling things out, thinking in decades, and utilizing lawyers and bankruptcy.
[23:48] What drives Howard and why he started StartEngine, and how it has evolved.
[38:53] How StartEngine is innovating in the landscape of raising capital using crowdfunding.
[44:02] The three core pillars of a successful crowdfund.
[45:25] A brief description of how to utilize Clubhouse to connect with new friends.
[48:29] Qualities Howard looks for in founders that make him want to fund them.
[51:47] Howard’s belief in having an impossible mission and how he arrived at it.
[53:59] The mission, values, stated goal, strategy hierarchy.
[57:44] What industries Howard is most fascinated with.
[59:12] Whether StartEngine invests in Latin American companies.
[1:01:45] How to defend yourself against bigger competitors in your industry.
[1:03:20] When to start raising capital and what investors look for in early-stage companies.
[1:07:52] The importance of aligned KPIs and OKRs with your investors
[1:10:25] How the conversation around equity crowdfunding has changed.
[1:14:39] Hear how servicing companies would get funding from StartEngine.
[1:17:04] Howard’s perspectives on startup opportunities in the cloud gaming sphere.
[1:20:47] Creating a minimum viable product and balancing school with entrepreneurship.
[1:23:45] Advice on getting the gaming and tech community to adopt your technology.
[1:25:50] What is preventing StartEngine from funding thousands of companies per month.
[1:27:52] The lack of purpose in pitches by passionate people on Clubhouse.
[1:32:50] When to know whether to take on more funding if it is available.
[1:36:11] Howard’s favorite game of all time.

Resources From The Interview:

Howard Marks
StartEngine
Activision
MechWarrior 2
Blizzard
Alisa Jacobs
Queens Gaming Collective
Jin Yu
Vezt Inc.
Angels and Entrepreneurs
Brandon Beck

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How I Sold $65,000 of Books Using Clubhouse

While Clubhouse might not as big a thing that some have been professing it to be, that does not mean that it has no use to you and your business. In today's episode, Eric explains how he used the Clubhouse app to spark $65,000 worth of book sales and the smart methods he used to up-sell certain customers. Tuning in you will hear about NFTs, what it takes to build Clubhouse credibility, and more!

TIME-STAMPED SHOW NOTES:

[00:11] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:29] The rooms that Eric hosted on Clubhouse to boost his sales of Leveling Up.
[01:31] Time that Eric spent building relationships on Clubhouse in early 2021.
[02:15] How Eric redirected conversations on Clubhouse to the bulk orders page on his website.
[03:50] The possibility of selling NFTs on Clubhouse and the money that is currently being made.
[04:44] Concerns about the future of Clubhouse and why it might not beat out its competitors.
[05:04] We'll see you tomorrow!

Resources From The Interview:

Leveling Up
Giselle Ugarte
Leveling Up Bulk Order
Time Magazine

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What Is The Creator Economy?

Today’s episode is all about the creator economy and what this means for you. Listening in, you’ll hear about the recent success of platforms such as Cameo, Substack, and Clubhouse and how more and more money is going to the creators themselves. We talk about how being a creator and being an entrepreneur are increasingly becoming the same thing and discuss our fundamental desires to create, the many existing channels through which we can create, and how, by making a small investment of time every day, you can become a successful creator. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:16] An introduction to the creator economy.
[00:23] The recent success of platforms such as Cameo, Substack, and Clubhouse.
[01:03] How more and more money is going towards the creators themselves.
[01:20] How the creator is becoming an entrepreneur, and the entrepreneur a creator.
[02:20] What “creator economy” actually means.
[02:55] How the system is reversing: Now you build up an audience and then you build up the business.
[03:08] The growing trust in individuals and the growing distrust in large conglomerates and government.
[04:00] The four forms of leverage: code, capital, labor, and media
[04:45] The fundamental human desire to create things.
[04:50] The things we want to achieve through creating.
[05:14] The many opportunities currently available for those who want to be creators.
[05:35] The creation versus consumption ratio.
[06:06] The time investment required to become a successful creator.
[06:25] Like and subscribe for more!

Resources From The Interview:

Cameo
Substack
Clubhouse
Garry Tan on LinkedIn
NBA Top Shot

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Why Clubhouse Is NOT The Next Big Thing

Despite us investing a significant amount of time on Clubhouse this year, there are good reasons to believe that the new platform will not, in fact, be the next big thing. The chief reasons for this come down to the amount of hours that are necessary to gain any sort of traction, and the competitors that are rising up to challenge Clubhouse in the drop-in audio game. Tune in to hear all about why you can still use Clubhouse, but should avoid going all-in on it.

TIME-STAMPED SHOW NOTES:

[00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] The amount of time Eric has spent on Clubhouse early in 2021.
[00:46] Drops in engagement with the platform and the spike in Clubhouse's competitors.
[01:27] The difficulty of establishing a user base and how this counts against Clubhouse.
[02:29] How copying occurs across these social and business platforms.
[02:37] The drop-in audio revolution; no going back from here!
[03:28] Healthier usage hours and managing the way to interact sustainably with the app.
[04:21] The ratio of time to value on Clubhouse; difficulty in weighing the immediate benefits.
[05:29] Don't forget to subscribe!

Resources From The Interview:

Clubhouse
Mark Cuban
Fireside
Slack
Leveling Up
Shaan Puri

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How to Use AI to Generate Copy for Ads, Social and More with Paul Yacoubian

Welcome to the first episode of Leveling Up which is being hosted on Clubhouse! Today’s guest is Paul Yacoubian, Co-Founder, and CEO of Copy.ai. Generating quality content is a huge part of any marketing endeavor, which is why it can be so time-consuming. This problem is slowly fading away though thanks to Copy.ai, which leverages OpenAI’s GPT-3 language-generating library to generate all your content for you! Our conversation with Paul is all about the applications for Copy.ai, his philosophy of building in public, and what libraries like GPT-3 mean for the future of education and business. Paul talks about some of the use cases of Copy.ai, highlighting how it can help users run different copywriting tests very quickly and is a great way of building an audience organically for smaller businesses who can’t afford paid ads yet. Paul also does a great job of explaining the evolution of OpenAI’s GPT libraries and just how high-quality the language generating tools they offer are becoming. We then tackle the subject of building in public, and Paul weighs in on his method of doing this as well as the benefits it offers for building an audience and attracting investor capital. In the last part of the episode, we open up the floor to some of the other participants in the Clubhouse group, and talk about how GPT-3 heralds a future where kids will be building successful companies and retiring before they finish high school!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:56] An intro into Copy.ai and the copywriting services it offers by leveraging GPT-3.
[02:40] How Copy.ai helps users generate new post or advert copy variations for them to test.
[04:44] An explanation of GPT-3, a language generation AI tool that powers Copy.ai.
[08:44] The argument for building in public; how Paul has followed Elon Musk’s example.
[14:22] Metrics Paul shares in his monthly reports and the role this plays toward building in public.
[15:45] Growth rates and MRR for Copy.ai.
[16:35] Paul’s thoughts on the sustainability of a business leveraging an open-source AI.
[18:45] Social media channels Paul is showing up on to build his organic reach.
[19:30] Free trials Open.ai offers and how they make money via month-to-month and subscription packages.
[22:17] Business trends like the creator and passion economy that Paul is excited about.
[17:05] Why Paul’s favorite business book is Rich Dad Poor Dad.
[18:38] A business tool of Paul’s which is a recent favorite.
[24:08] The easiest way to find Paul online and learn more about Copy.ai.
[24:25] Eric Wu talks about how he is using GPT-3 on this episode’s Clubhouse group.
[28:51] The percentage of articles we read on the internet that are AI-generated.
[29:21] How the best content creators are using GPT-3.
[31:08] A few examples of creative copy written by Copy.ai.
[33:06] The next leap of AI-generated content and how Copy.ai will leverage that.
[34:29] What AI-generated content means for the school syllabus and the future of business.
[39:29] How kids will retire before finishing high school and where they should go to learn business.

Resources From The Interview:

Paul Yacoubian on LinkedIn
Paul Yacoubian on Twitter
Copy.ai
OpenAI
Elon Musk
Eight Sleep
Slack
Eric Wu
Chris Lu
Must-read book: Rich Dad Poor Dad

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How to 10x Your Performance with Better Sleep with Eight Sleep CEO Matteo Franceschetti

There are three pillars of health: Nutrition, exercise, and sleep. Arguably, sleep is the most foundational of the three because eating well and moving your body can only be effective when you are well-rested. Leading the sleep-tech charge is Eight Sleep, a company specializing in smart mattresses. CEO Matteo Franceschetti joins us to shed light on the business and the importance of sleep more generally. We hear about Matteo’s background in cleantech and the pride he takes in running companies that aim to improve the world. Eight Sleep has a dual vision: To compress sleep so that customers get better sleep in fewer hours and to save lives through heart-rate monitoring and embedded sensors. We gain insights into some of the company’s product offerings and the specific ways they help clients. Matteo also shares his sleep and health routine and offers details about his thermal shock, fasting, and keto practices. We also touch on what life in Miami has been like so far and how Matteo and his wife, Eight Sleep’s other founder, Alexandra, work together. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] Get to know today’s guest, Matteo Franceschetti.
[00:48] The impetus for founding Eight Sleep; leveraging technology to get better sleep.
[01:20] Details about the cleantech businesses Matteo had before starting Eight Sleep.
[02:02] What has driven Matteo to use tech to make the world a better place.
[02:44] Insights into Eight Sleep’s two-pronged vision.
[03:16] Eight Sleep’s core product line and how they help people.
[04:00] Sleep is the foundational pillar to health and longevity, more than nutrition and exercise.
[04:30] The numerous adverse effects of poor sleep.
[05:20] Matteo’s bedtime routine and some of the tools he uses to aid his sleep.
[06:39] How Matteo’s restless leg syndrome has nearly disappeared.
[07:20] Some of Eight Sleep’s numbers, including funds raised and products sold.
[08:35] Matteo’s take on life in Miami and what he enjoys about living in his new hometown.
[10:10] Some of Matteo’s nutrition and fitness habits that contribute to his healthy lifestyle.
[11:23] What is working well for Eight Sleep’s customer acquisition.
[12:32] Resource recommendations to learn more about sleep.
[13:10] Some of the tools Matteo has incorporated into his life over the past year.
[14:05] How Matteo and his wife, Alexandra, navigate working together.
[16:00] A few of Matteo’s must-read books.
[16:23] The most compelling thing Matteo has read in recent time.
[17:08] Where to go to find Matteo online.

Resources From The Interview:

Matteo Franceschetti
Matteo Franceschetti on Twitter
Eight Sleep
Elon Musk
Why We Sleep
Levels
Peter Attia
Tonal
Peloton
Normatec
Alexandra Zatarain
Must read books: The Almanack of Naval Ravikant, The Daily Stoic, Shoe Dog

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The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living

Shoe Dog: A Memoir by the Creator of Nike

The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

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Today, we're going to talk about what's actually more important than Link Building. We learn that two of the most important things are Content and Links. But when you look at big and successful websites, they did not beg for links, the just created REALLY GOOD content, and went beyond just links.

TIME-STAMPED SHOW NOTES:

[00:27] - Two Important Things
[01:16] - Social Media As a Seed To Build A Relationship
[01:40] - Eric's Experience On Clubhouse Connecting With Other People
[03:19] - Foster The Relationship You’re Building
[03:39] - Link is on the bottom of the list
[05:09] - Should you focus on the smaller things?
[05:42] - Think about the long term goals
[06:27] - Relationships over links
[06:37] - Outro

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Why Communities Are The Future of Business and Marketing with Greg Isenberg

Community is the cornerstone of any successful business. This special group of people serve many purposes: they’re your megaphone, humble servants, and most loyal customers. Today we talk to a community-building expert to find out the many whats, whys, hows, and whens of community building. Greg Isenberg is the Founder of Late Checkout, a product studio, agency, and fund, and he kicks off the episode by telling listeners more about Late Checkout. Following this short but concise introduction to his business, we find out why you should value your community. After discovering the not-so-straightforward method of tapping into your community, Greg boils community down to two simple pillars: retention and word of mouth. Later, Greg shares a few examples how community leads to business success. As our conversation draws to a close, Greg shares why he loves Miami, what his best business tools are, and what content has been most influential on him.

TIME-STAMPED SHOW NOTES:

[00:18] Introducing today’s guest, Greg Isenberg.
[00:58] Greg tells listeners more about Late Checkout
[01:27] Hear about Late Checkout’s studio, agency, and acquisition fund.
[02:15] Why Greg sees enormous value in communities.
[03:10] Some good examples of community-first businesses.
[05:00] Building around community attention.
[06:42] Late Checkout’s synergy with studio and agency and how this business model varies.
[08:39] How Greg intends on setting up his latest business.
[09:38] Greg defines what a product studio is.
[11:51] Ways to delight customers once they have joined your community.
[13:12] Which tactics listeners can take from Greg’s examples.
[14:20] Greg’s take on the tech scene in Miami.
[16:01] One business tool Greg can’t live without.
[16:53] How Greg sources his communities.
[17:47] Hear about Greg’s favorite business book.
[19:00] The most compelling content Greg has read, watched, or listened to recently.

Resources From The Interview:

Greg Isenberg on LinkedIn

Greg Isenberg on Twitter

Late Checkout

Eight Sleep

Glossier

Casper

WW

Public.com

TikTok

Nicebreak.fun

WeWork

FlyBy

StumbleUpon

The Social Network

Disney

Redditlist.com

Notion

The World Is Flat on Amazon

The Messy Middle on Amazon

My First Million Podcast

Clubhouse

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The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

The World Is Flat: A Brief History of the Twenty-first Century

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How To Create Relevant Touchpoints with Magazines & More for Cheap with ReminderMedia ($50M+ Revenue!)

A combination of strong approaches to marketing and sales is something that is rarer than you might think. Joining us on Leveling Up today to talk about ReminderMedia's fast rise and no-brainer offers are the company's founders Luke Acree and Josh Stike. ReminderMedia specializes in customizable marketing solutions for business professionals to stay top of mind with their clients, something that cannot be underestimated. In our conversation we cover some serious ground, talking about nurturing a database, how ReminderMedia's automation can make all the difference with this, the importance of being remembered, and how to approach strategic showcasing. Josh and Luke also unpack their 'FIT' framework of 'frequency, 'impact', and 'trust', showing how these three elements can really move the needle for your business. We do the usual round-up of useful information from our guests too, talking about their business numbers, growth, powerful tools, and much more, so make sure to level up with us today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] A little about Josh and Luke and how ReminderMedia operates.
[01:23] Some of the important numbers from their business around clients, revenue and more!
[02:15] The task of building long-term relationships and converting this into revenue.
[04:15] The three easy ways to build trust; showcasing accolades, testimonials, and educational content.
[04:55] The business model at ReminderMedia and their current offers for clients.
[06:34] Touchpoints that the company focusses on and the three components of their digital platform.
[08:36] The industries that ReminderMedia service and the foundation they built from real estate.
[10:00] Prices for the company's services; set-up fees, digital components, and the magazine.
[11:24] Expanding on the value of print in an increasingly digital world.
[12:09] The creative side of designing a company magazine through ReminderMedia.
[13:25] Thoughts on Oculus and the unique opportunities it represents for the future!
[15:14] Approaches to growth for ReminderMedia; combining excellence in sales and marketing.
[17:51] Reasons for the high retention rates that Josh and Luke have experienced.
[18:47] How customer feedback led to ReminderMedia doubling down on local content and events.
[20:22] Customization of the products offered; using templates and getting involved in the creative process.
[21:44] Josh and Luke's aim of adding integrations to the range of current features.
[22:39] Our guests' favorite business tools; the phone, Instagram, webinars, and Marketo!
[25:31] Top business and marketing book picks from Josh and Luke.
[27:40] How the vision and values for ReminderMedia have evolved since its founding.

Resources From The Interview:

ReminderMedia
Stay Paid Podcast
Oculus
Clubhouse
Steve Olsher
EventBrite
Zapier
HubSpot
Marketo
Jim Collins
Must read books: Good to Great, Think and Grow Rich and The Bible

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Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

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Are Magazines Back As A Marketing Channel? Steve Olsher From Podcast Magazine Thinks So

Today we talk with Steve Osher, founder, and Editor-in-chief at Podcast Magazine. In this episode, Steve shares his career journey with us; one that has been filled with many highs and lows. He details how it affected his psyche, as well as the important lessons that came with failure. Expanding on this, Steve sheds light on the struggles he had with the dot-com crash, his battle to create success from liuor.com, and the important realizations that came with it. Later, we ask Steve about his book. Listeners will find out why he wrote the book, who it’s geared toward and why he hopes it’ll become his legacy piece. Steve’s book, What Is Your What? is filled with three main tenets: clarity on your core strength, understanding the primary vehicle that you will use to share your gift, and who you are most compelled to serve. In the second half of the show, Steve talks about Podcast Magazine, sharing information about its target market, how the magazine navigates tricky logistics, and its purpose. To hear more on why print is not dead, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:34] Introducing today’s guest, Steve Osher from Podcast Magazine.
[00:50] Steve shares some details about his background.
[03:12] Steve explains how his psyche changed through each business blunder.
[03:55] How the real estate crash affected Steve.
[04:09] Why it is important to always consider the “what-ifs”.
[04:40] Steve’s experience when the dot-com bubble burst.
[08:17] How Steve’s experience with hardcore executives have shaped the way he builds teams today.
[10:13] Hear about steve’s book, What is Your What?
[13:01] The three pillars that make up the What is Your What? framework.
[14:36] The best time to read Steve’s book.
[17:32] How being an author of a successful book has changed Steve’s life.
[18:34] Steve tells us about Podcast Magazine.
[21:34] Hear about the different approaches Steve had for his magazine.
[22:53] Why magazines give more authority than books.
[24:00] The theory of conflict.
[26:25] Some of the logistics around creating a magazine.
[31:29] Steve’s thoughts on focus.
[34:02] The one offer Steve sells.
[34:46] Hear Steve’s favorite business tool.
[35:08] Steve’s favorite business book.
[36:33] That’s it for today!

Resources From The Interview:

Steve Olsher on Twitter

Steve Olsher on LinkedIn

Podcast Magazine

Podcast Magazine Subscription

What is Your What?

Liquor.com

Brendon Burchard

Sports Illustrated

WIRED

Foundr Magazine

Jillian Michaels

Katie Couric

Dave Ramsey

Conde Nast

Madcast

Darren Hardy

Success Magazine

Guerilla Marketing on Amazon

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Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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This Co-Founder Doesn’t Read Books And Has A Mega Awesome SaaS Business ($50M+ Raised) With Multiple Revenue Streams

Today’s guest is Cory Capoccia, Co-Founder, Chief Business Development Officer, and President of Womply, a local commerce platform that provides apps, APIs, and marketing and financial tools for over 500 000 American businesses. Cory starts by giving us some background information about how he fell into the fintech space and joined part of the founding team of a bootstrapped company called Verify. From there, we talk about the mission at Womply and take a deep dive into the three tiers of services they offer as well as how they make money from each of these. Womply has raised over 50M in venture capital, and we chat to Cory about the choice to raise money coming from a bootstrapping background. The conversation turns to customer acquisition and Cory sketches out the mixture of inbound and outbound strategies used at Womply, also highlighting the company’s recent achievements in the area of organic reach. Toward the end of the show, we hear from Cory about why he does not read books and talk a little bit about the benefits of aggressive internet research and peer learning. For all this and some final words from Cory about how Womply is helping make PPP funds more accessible, tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Background info on Cory and the main mission at Womply.
[03:04] Metrics for Verify, the bootstrapped company Cory helped found before Womply.
[04:06] A deep dive into the all-in-one suite of tools for small businesses Womply provides.
[05:48] How Womply makes money through its SaaS, financial services, and enterprise API divisions.
[10:27] Why Womply chose to raise capital; customer growth and R&D investment.
[12:55] The evolution of the customer acquisition strategy at Womply.
[16:14] Different tools Womply has used in its sales stack.
[17:45] A personal tool of Cory’s that adds value to his life.
[18:16] Why Cory doesn’t read books and where he gets his information from instead.
[21:15] The benefits of peer learning and mentoring others.
[22:00] How Womply is helping smaller businesses and gig workers access PPP funds.
[21:37] The best way to connect with Cory online.

Resources From The Interview:

Cory Capoccia on LinkedIn
Cory Capoccia Email
Verify
Womply
Salesforce
5Nines
Zendesk
Marketo
YPO
Redpoint Ventures
Paycheck Protection Program

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Creating the Almanak of Naval Ravikant with Eric Jorgenson

Eric Jorgenson is a founding team member at Zaarly and is the brains behind The Almanack of Naval Ravikant. In today’s episode, we talk in great depth about Eric’s book, as well as the business and personal growth that came with writing it. We kick off the show by hearing about Eric’s background and discovering his business mindset and knack for creating opportunities. Eric tells us more about his early years and why he has to try every idea that comes into his mind. Turning our scope toward Eric’s book, we ask him about what he aimed to get out of it. Following this, we uncover Eric’s methods for cherry-picking the best, most useful content about Naval Ravikant, and the long process behind sieving through information and creating drafts. Eric’s book is nothing short of a huge success, and he goes on to tell us how he managed to collaborate with big names like Tim Ferriss and Jack Butcher. We also talk about the substance of his publication and why Eric chose to write a book instead of creating a collection of blog posts or an audiobook. He then notes his favorite aspects of his book and touches on other influential publications. To find out what these are and much, much more, be sure to tune into this episode!

TIME-STAMPED SHOW NOTES:

[00:16] Introducing today’s guest, Eric Jorgensen.
[00:35] Today’s topics of business and personal growth.
[00:50] Eric tells us about his background.
[02:01] What projects Eric worked on in San Francisco and the risks that came with them.
[03:10] How Eric came to realize he needed to be in San Francisco.
[03:53] How small experiments helped Eric get to a point where he could write a book.
[04:20] What Eric was aiming to get out of his book.
[05:55] How it felt when Eric received a physical copy of his book for the first time.
[06:39] Eric’s approach to pulling up all the best, most useful pieces of content.
[08:44] Hear about Eric’s publishing methods.
[10:19] How Eric got the likes of Tim Ferriss and Jack Butcher to be part of his project.
[11:19] Twitter DMs were part of Eric’s success in creating his book.
[12:14] Eric tells us about his 1,400 ratings and what it took to reach this number.
[13:42] How Eric feels about being the “Almanac” guy.
[15:33] Eric talks about how his relationship with Naval has evolved.
[18:42] The methods behind Eric’s book updates.
[19:53] Why Eric would choose to write a book over creating an audio book or blog.
[22:26] How Eric’s book has given back to him.
[25:05] Hear what Eric’s favorite philosophy book is.
[25:48] Eric’s best tool for business.
[26:33] The most compelling content that Eric has consumed recently
[27:31] That’s it for today!

Resources From The Interview:

Eric Jorgenson

Eric Jorgenson on LinkedIn

Eric Jorgenson on Twitter

Zaarly

Almanack of Naval Ravikant

Scribe Media

Jack Butcher

Tim Ferriss

Christian Murdy

Poor Charlie’s Almanack on Amazon

The System’s Bible on Amazon

Otter.ai

Gong

Grain

Acquired podcast

James Clear

Farnam Street

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Poor Charlie's Almanack: The Wit and Wisdom of Charles T Munger

The Systems Bible: The Beginner's Guide to Systems Large and Small

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Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)

Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one.

TIME-STAMPED SHOW NOTES:

[01:15] Introducing Reed Duchscher and his journey to working with content creators.
[02:22] The business model at Night Media; why it’s not built like an agency.
[03:10] How Night Media thinks about the types of clients it signs.
[04:39] Prioritizing engagement and community over subscriber count.
[06:10] What creators should expect from managers.
[07:07] Why creators need to be good at creating communities.
[08:38] Other creators Night Media is interested in/working with.
[10:35] Making a new blueprint for what creators can do with their fan base.
[10:50] The story of the development of the MrBeast burger.
[14:04] Some indications of the revenue MrBeast Burger is generating.
[15:21] Creator-focused educational content discussed in the Creator Economics podcast.
[17:08] Reed’s thoughts on content creators getting cash or equity on collaborations.
[20:03] Digital products and merchandise types open to creators.
[21:50] The business infrastructure opportunities most creators miss.
[22:45] Why creators are going to start having to raise capital.
[23:32] Spend and production team size on MrBeast videos.
[24:26] Blockchain and whether people will buy a small percentage of channels.
[25:48] How Reed connected with the team of creators he worked with.
[26:55] Favorite business tools of Reed’s.
[27:55] Reed’s favorite business book.
[28:20] The best way for people to find Reed online.

Resources From The Interview:

Reed Duchscher on LinkedIn
Reed Duchscher on Twitter
Reed Duchscher on Instagram
Night Media
MrBeast
Typical Gamer
Matt Stonie
Joey Chestnut
MrBeast Burger
Creator Economics Podcast
Blake Robbins on LinkedIn
Ludlow Ventures
100 Thieves
Social Blade
Must-read book: Start with Why

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Growth Everywhere
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Eric Siu on Twitter

Start with Why: How Great Leaders Inspire Everyone to Take Action

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How To Design A Book The Right Way

In today's video, Eric Siu talks about how to design your book the right way. Even if you are not a designer, you have to know what you want your book cover to look like because you do not want to outsource that vision. When designing the cover of your book, it also helps to look at other books and see what works and what isn't. Watch the video for the full guide on how to design your book the right way!

TIME-STAMPED SHOW NOTES:

[00:00]- Introduction
[00:10] - About the Leveling Up book cover
[00:17] - Process of designing a book cover
[00:47] - Importance of color
[01:00] - Character design story
[01:19] - You have to know what you want
[01:29] - Different version of the book cover
[01:32] - Things to consider for the book cover
[02:40] - What Goes on Inside of a Book
[03:16] - Badges throughout the book
[03:49] - Under the dust jacket
[04:05] - Pick who you want to work with
[04:36]- Know When to Step Away
[04:52] - Final Thoughts

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Today my book Leveling Up is officially released. In this video I'm sharing some of my favorite moments from interviews I've done on other shows talking about the concepts in the book. In the Rebel Capitalist show with George Gammon I talk about the red pill moment that got me focused on being prepared. On the Pomp show I talk about the concept of creating your own luck with the right habits. Be sure to check out all the original interviews, and of course, go support the book! Book available now! https://www.levelingup.com

TIME-STAMPED SHOW NOTES:

[00:00] - Why You Should Care for Politics
[00:33] - Constantly Improve and Add Value
[01:18] - Resilience as a Top Trait in Life
[02:45] - The Best Investment You Can Make
[03:37] - How To Level Up
[04:51] - Equal Opportunities for Everyone
[05:13] - How We are Programmed
[06:32 ]- Four Forms of Leverage
[07:19 ]- Final Thoughts

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The #1 Mindset to Overcome Life Challenges

Try this one, simple mindset shift and overcome any challenge life throws at you. If you approach life as a game, it's much easier to face your challenges and overcome them. These clips are highlights from interviews I've recently done promoting the upcoming book, Leveling Up!

TIME-STAMPED SHOW NOTES:

[00:00] Life is a game
[00:14] How to have fun every day of your life
[00:40] Jordan Belfort's show
[00:51] How to use pain as fuel
[01:31] Chris Do's show
[01:45] Why I wrote Leveling Up
[02:51] The importance of mindset
[03:30] ClickFunnels Radio
[03:45] How to build a strong culture

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From Hooters Waitress and No Degree To Running Billion Dollar Brands with Kat Cole

Today’s guest is Kat Cole and she joins us to share some of the frameworks she has developed to become the business mogul and empathetic leader she is today. Kat was a Hooters waitress before she transitioned to becoming the President and COO of Focus Brands, as well as an investor, advisor, thought leader, and board member for multiple companies. Our conversation starts with the story of how Kat was making over $40,000 as a waitress at age 19 when she transitioned into the corporate world for half the salary. From there, we talk about how Kat was able to rise so quickly in this new environment for a number of reasons, where she highlights being placed in leadership positions in unfamiliar situations, and the understanding of human nature she developed as a youth. Kat shares some of the frameworks for success that she has come up with over the years, such as the four characteristics of good leaders, ‘mentorship moments’, and monthly check-ins. She also gets into her method for arriving at these frameworks which involve unbiased reflection and a continuous willingness to apply new lessons going forward. Our conversation also covers the culture Kat fosters in her teams, the channels through which she is currently connecting to her audience, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:39] Introducing Kat Cole and her rise to success from humble beginnings.
[00:50] The new platforms Kat is leveraging to grow her audience and share her teachings.
[02:10] What lay behind Kat taking a huge pay cut to leave Hooters for the corporate world.
[04:20] Developing the knowledge to run SaaS versus brick and mortar businesses.
[06:30] How Kat developed the resilience to lead human-driven business models at a young age.
[09:45] The role of humility, curiosity, courage, and confidence in good leadership.
[12:02] Building trust and having responsibilities as a leader in unfamiliar situations.
[13:45] How Kat builds the mental frameworks she uses to level up using reflection.
[14:48] The mentorship Kat arranged for herself using ‘mentoring moments.’
[16:50] Changing your mindset and applying the advice you are given.
[17:26] How Kat levels up using her monthly check-in and hotshot rule methods.
[19:46] The idea that our progress blinds us to the magnitude of our achievements.
[20:34] A deeper dive into the types of questions Kat asks in her monthly check-ins.
[22:03] The most beneficial tool Kat has recently implemented.
[22:15] The relationship advice to be found in Kat’s favorite business book.
[22:46] How to best reach Kat online.

Resources From The Interview:

Kat Cole on LinkedIn
Kat Cole on Twitter
Kat Cole on Instagram
Checking In with Kat Cole
Focus Brands
Clubhouse
Must-read book: Give and Take

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Give and Take: A Revolutionary Approach to Success

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In this video, Eric Siu will talk about the difference between self publishing and traditional publishing. We will talk about the benefits of self publishing versus traditional publishing and how your choice can affect your revenue, freedom, sales, and more. With the Leveling Up Book, Eric Siu did a special type of publishing called the Hybrid Publishing, where you get the best of both worlds.

[0:00] - Our topic for today: Self publishing vs Traditional publishing
[0:25] - The beauty with traditional publishing is you can have the validity with big publishing company
[0:44] - In self publishing you have more control
[1:13] - leveling up book as a hybrid type of publishing
[1:45] - In hybrid publishing you can get the best of both worlds
[3:36] - At the end of the day I can collect more revenue from the book
[4:17] - Visit levelingup.com to learn more about the book

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How Saleswhale Can Help You Reach Out To Leads On Autopilot with Gabriel Lim

A large portion of the leads in a sales funnel never get touched by SDRs, and thus don’t end up converting. Saleswhale changes this by leveraging AI to convert middle of the funnel leads into sales-ready opportunities! Our guest for today is their Co-Founder and CEO, Gabriel Lim. Our conversation begins with an overview of the Saleswhale offering where Gabriel shares a story about how they helped a client generate 144 new sales meetings from 2000 stale leads. From there, we get into the funding Saleswhale has received, its ideal customer profile, and how it makes money using a tiered subscription service. After that, we chat about how Saleswhale is achieving its long-term vision of helping innovative sales and marketing teams become more productive by automating mundane and repetitive work. We also get into Gabriel’s experiences with YCombinator in 2016, the challenges of collaborating remotely between Singapore and the U.S., and the content marketing strategies at Saleswhale for acquiring new staff and customers. As always, we wrap up with some recommendations from Gabriel regarding tools and books that are currently providing him with significant value. Tune in for insights into how Saleswhale is optimizing the sales funnel today!

TIME-STAMPED SHOW NOTES:

[00:39] Introducing Gabriel, the offering at Saleswhale, and the amount they have raised.
[01:05] A quick overview of Gabriel’s background and how he founded Saleswhale.
[01:36] An example of how Saleswhale works and how a client converted more leads from it.
[03:08] How pricing for a Saleswhale subscription works and how many customers they have.
[03:45] Metrics for growth rates for Saleswhale.
[04:10] The ideal Saleswhale client profile.
[05:00] How Saleswhale picks up middle of the funnel leads that SDRs usually miss.
[06:05] Whether shifting to being based in Singapore is a sustainable remote work model.
[06:49] The layers of value Saleswhale provides which contribute to delivering on their long-term mission.
[08:04] How Saleswhale integrates with Salesforce to perform one-click campaigns.
[09:18] Gabriel’s experiences being backed by YCombinator.
[10:08] Some clever techniques used by Saleswhale to attract hot talent.
[11:18] How Saleswhale acquires new customers by creating educational content.
[12:05] Why Gabriel’s favorite business tool is Salesforce and the main dashboards he uses.
[13:47] Recent additions to Gabriel’s stack – Miro and Loom – and how he uses them.
[14:13] How Obviously Awesome has helped Gabriel frame the Saleswhale offering.
[15:43] The best way to find Gabriel online!

Resources From The Interview:

Gabriel Lim on LinkedIn
Saleswhale
Salesforce
'10 Reasons My Team Hates Working for Saleswhale'
The Saleswhale Masterclass
Mike Volpe
Dave Gerhardt
Meagen Eisenberg
Miro
Loom
Episode 354 with April Dunford
Must-read book: Obviously Awesome

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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Today's guest is entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist Spectacular Smith! Spec is the Chairman and CEO of Adwizar and founder of the record label Mula Music Group, but the list of his accomplishments does not stop there. When Spec was still a youth, he experienced early fame and fortune along with his brothers as part of the rap group Pretty Ricky. On today's show our guest starts by telling the story of how, under poor management from his father, the family lost all the money they had made from performing. At that point, Spec was learning about growing and monetizing audiences on social media and he talks about how he made his first million in a year in this way after getting kicked out of his house. This was when Spec started offering traffic acquisition and monetization services for celebrities through Adwizar and we spend the next parts of our conversation hearing about how Spec built further businesses from this point on, including Power Circle and Spectacular Academy. We talk about the skill Spec has for growing audiences on social and his current strategies for doing this on the new platform Clubhouse. Our conversation is also permeated by Spec communicating the driving force behind all of his projects, which is to increase wealth and prosperity in the Black community. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Introducing today’s guest, Suresh Shankar.
[01:01] Spectacular’s journey from music and fame to starting Adwizar and his current projects.
[06:50] What it was like going broke while famous and then pivoting to an online business.
[08:59] How long it took for Spectacular to make his first $1M after getting kicked out.
[10:23] The main businesses Spectacular is focusing on and what they do.
[12:55] Metrics for the employer count at Spectacular’s different businesses.
[14:08] Whether Spectacular will start to separate his teams as his businesses grow.
[14:59] How Spectacular has bootstrapped until now but will start to take investor capital.
[15:37] The time per day Spectacular is spending on Clubhouse and his views on the platform.
[15:59] Spectacular’s skill on Clubhouse, how it is fueling his funnel, and his views on early adoption.
[21:42] The value of having a large following early on Clubhouse for exponential growth.
[22:26] A breakdown of how Clubhouse works.
[25:10] The platforms that people who want to grow their followings should use today.
[27:44] The feelings Spectacular has about his name.
[29:55] Different resources Spectacular and his spouse have consulted to help them work together better.
[34:21] The ‘mega’ thing Spectacular wants to do before he dies.
[35:09] Spectacular’s favorite business tool which helps him build relationships.
[37:48] A favorite business book Spectacular reads and recommends.
[38:40] How to find Spectacular online.

Resources From The Interview:

Spectacular Smith on LinkedIn
Spectacular Smith on Instagram
Spectacular Smith on Twitter
Spectacular Smith Phone Number – 786 661 1224
Spectacular Smith on Clubhouse
Spectacular Smith on Snapchat
Adwizar
Power Circle
EO
Spectacular Academy
Social Seed
Mula Music Group
Clubhouse
Pretty Ricky on Instagram
Jeff Hoffman on LinkedIn
Adrian Morrison
Kevin Davison LinkedIn
Grant Cardone
Tyrese Gibson on Instagram
Tiffany Haddish on Twitter
Traction
What The Heck Is EOS?
Rocketfuel
mybankcode.com
Must read book: Think and Grow Rich

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What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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How To Sell $1M Enterprise Software Contracts The Right Way with Crayon Data CEO Suresh Shankar

Today we sit with Suresh Shankar, Founder and CEO of Crayon Data. We ask Suresh about Crayon, hear his journey, and find out how to build unshakable enterprises. The show kicks off with Suresh telling us more details about Crayon, and the services they provide. Suresh explains that data is everywhere in our lives, and many big businesses have access to it, but they have trouble understanding how to best serve their customers and target more of them. That’s where Crayon Data comes in. Digging deeper, we ask Suresh to tell us about how his company charges, with the enterprise mogul sharing the three important ways it achieves revenue. On the topic of Crayon, Suresh fills us in on his company’s growth and tells us why their client’s customer number is the best metric for his Crayon’s size. In the latter half of the show, Suresh walks us through his career in sales and explains why he refers to it as “backward progression.” As we near the end of the episode, Suresh speaks in detail about how to sell $1 million enterprise software contracts the right way. He touches on timelines and some key ingredients like value creation, vision and mission, and finding your north star. To find out how you can level up, be sure to join us today!

TIME-STAMPED SHOW NOTES:

[00:41] Introducing today’s guest, Suresh Shankar.
[01:01] Suresh tells us more about himself and how his company works.
[01:16] Hear about Crayon Data’s mission for the data world.
[02:12] Practical examples of a Crayon Data customer and their experience.
[03:39] How Crayon Data makes money.
[05:00] Find out about Crayon Data’s success and growth.
[07:14] What Crayon is doing on the digital side of acquisition.
[10:49] Suresh’s thoughts on content.
[11:11] Hear about Suresh’s career in sales.
[13:36] Suresh tells us about the analytics company, Red Pill.
[15:47] The key to locking in a $1 million enterprise.
[20:08] A timeline of events when locking in an enterprise.
[21:04] Hear about the long term effort it takes to create an enterprise.
[22:00] What a significant business looks like to Suresh.
[24:55] One business tool that Suresh has added in the last year that he loves.
[25:59] Suresh’s favorite business books.
[27:24] The best way for you to get in touch with Suresh.

Resources From The Interview:

Suresh Shankar on LinkedIn
Slaves to the Algo
Crayon Data
Red Pill Analytics
Saas
Netflix
Spotify
Freshworks
Zoho
IBM
Microsoft Teams
Hard Thing About Hard Things on Amazon
Shackleton’s Journey on Amazon
The Curse of Bigness on Amazon

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The Curse of Bigness: Antitrust in the New Gilded Age

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How YOU Can Think Like A Contrarian & Acquire Businesses To Create A Life of Freedom with Codie Sanchez

No matter who you are, by exercising a little contrarian thinking, you can find, analyze, buy, and build profitable businesses, becoming the master of your own destiny. Codie Sanchez is a master of applying out-of-the-box thinking to investing and today she joins us on the show to share some of this knowledge as well as help us learn about the different projects she has going on. Codie is the Managing Partner and Director of Entourage Effect Capital, a private equity firm focused on investing in the legalized cannabis industry. She also runs Contrarian Thinking, the weekly newsletter that discusses how to push back on investing trends, and to top it off, Codie designs business acquisition courses to be found at Unconventional Acquisitions. Codie begins by discussing some best practices for people looking to start their own fund. From there, she gets into the mission statement at Contrarian Thinking as well as its premium offering, Contrarian Cash Flow, and how these fit into her marketing flywheel as a fund manager in 2021. Wrapping up, we talk about the buy and build model taught at Unconventional Acquisitions and hear some tips from Codie on how to find and incentivize good operators for a business you recently bought. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] A window into Codie’s career; the story behind Entourage Effect and Contrarian Thinking.
[02:24] Metrics for the state of affairs at Entourage Effect and what they have invested in.
[03:10] Advice from Codie for starting a fund and working with investors.
[04:44] Managing ‘risk of dilution’ by making sure to do ‘capital reserve for follow ons’.
[06:16] A recommendation from Codie to work with good attorneys when starting a fund.
[07:29] How to make money with a fund; the ‘2/20’ model and other models.
[08:34] Tips for raising money for a micro fund.
[10:10] Dangers of making a raise public; private placement laws and SEC laws.
[11:11] The benefits of starting Contrarian Thinking for attracting the right companies.
[13:34] Building in public and what it means to be a contrarian thinker.
[17:06] The different services offered by Contrarian Thinking and Contrarian Cashflow.
[19:05] What Codie’s course, Unconventional Acquisitions, teaches and its role in her flywheel.
[20:51] Where people should go to find the deals Unconventional Acquisitions argues for.
[23:35] How to go about finding good operators to use in the buy and build model.
[26:20] Codie’s method of structuring incentives to keep operators motivated.
[27:40] Why Codie prefers a model of buying businesses to hold rather than flip.
[28:42] The approach Codie uses regarding how involved she is in the businesses she buys.
[30:24] Different offerings to be found at unconventionalacquisitions.com.
[32:24] How to get in touch with Codie online and read what she writes.

Resources From The Interview:

Codie Sanchez on LinkedIn
Codie Sanchez on Instagram
Codie Sanchez on Twitter
Entourage Effect Capital
Contrarian Thinking
Contrarian Cashflow
Unconventional Acquisitions
Cann
Anthony Pompliano on Twitter
Lisa Song Sutton
Andrew Wilkinson on LinkedIn

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A big part of contemporary online business is connected to email marketing and one of the most powerful and exciting names in the game right now is undoubtedly ConvertKit. The company's Co-Founder and CEO, Nathan Barry, returns to the Leveling Up podcast today to talk about their last year or so of business, their choice to embrace profit-sharing, and his thoughts on the evolving remote-work landscape! Although ConvertKit can basically be described as email marketing software for creators, they actually offer so much more than that, and Nathan comments on their growth and how they go about adding new features to their service. One of the defining characteristics of the company is their lack of outside funding, and we get to talk about this choice and how they have managed to be so successful while opting out of venture capital. Nathan shares his thoughts on the time it takes to build something meaningful, the meaning of company culture, building in public and so much more! A big takeaway for listeners is the idea of intentionality and holding both the long-term vision and short-term goals in mind at the same time. So for all this from a leader of a leading company, be sure to listen in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:12] Nathan's perspective on what is hot right now for email conversion.
[03:38] The power of Twitter threads when used correctly.
[04:55] Growth at ConvertKit and the biggest steps they have made recently.
[06:14] Considering adding new features and how to do this smartly.
[07:52] Prioritizing certain features and how these decisions are made.
[10:12] Nathan's array of skills as a creator and the emphasis he puts on mindset.
[12:53] Thoughts on niching down and how this relates to expansion.
[14:52] The growth in the blogging and online influencer industry.
[15:58] Nathan's failed efforts at raising capital and how this ended up serving the company.
[18:13] The pros and cons of building in public — Nathan weighs in.
[20:13] The threat of competitors and bigger companies.
[22:45] Incentives and profit-sharing at ConvertKit — the evolution of Nathan's philosophy.
[26:18] Keeping a long-term vision in mind for short term strategies.
[28:55] Nathan's thoughts on recruiting talent in the current climate.
[33:32] Important parts of ConvertKit's remote culture and the emphasis they place on trust.
[34:58] Company retreats and the amazing practice of 'unsolicited feedback'.

Resources From The Interview:

Nathan Barry
ConvertKit
Baremetrics
Pat Flynn
Tim Ferriss
Neil Patel
Gretchen Rubin
Leveling Up Episode 352 with Nathan Barry
Marketing School Podcast
Zen Habits
FreshBooks
Ahrefs
SEMrush
Hacker News
Oculus

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Today we're going to talk about How To Launch A Course For $1M 💰 Without Experience! (True Story)

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We often speak about the power and utility of hosting a podcast, a space that keeps growing and shows no signs of slowing down! Today on the show we are joined by Travis Chappell, host of the Build Your Network Podcast, and the brains behind Guestio! Travis is an expert on leveraging a podcast to increase your network, knowledge, and ultimately your profit, and he is here to share a bit of that expertise with all of our listeners! We talk about Travis' journey to his current professional standing and our guest is generous enough to share some insightful numbers from his business and podcast, which have been growing steadily over the last few years. He also sheds some light on the new program he launched last year, called the Podcast Profit Academy, before diving into the fascinating subject of the Guestio platform. Guestio offers podcast hosts a great way to connect and book amazing guests and this project exemplifies Travis' innovative and progressive mentality. We also talk about ways to grow your audience, a few networking tips, and much more, so make sure to join us for this episode of Leveling Up!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:39] The 30,000-foot view of Travis' story and career thus far!
[03:39] How Travis got into podcasts and connected deeply with the format.
[04:47] The size of the Build Your Network Podcast currently after a few years in the game.
[05:51] Last year's launch of the Podcast Profit Academy in response to the need to go remote.
[08:48] How Travis has benefited from hosting a podcast; network, knowledge, and profit!
[12:40] The focus that Travis puts on helping his clients turn a podcast into profit.
[18:28] The idea behind Guestio and the need that it services for podcast hosts.
[21:19] Unpacking the idea of the expert marketplace; and how you can use Guestio!
[22:41] Methods for audience growth that Justin believes in right now.
[24:53] Networking tips from Justin — hosting and becoming an authority.
[26:41] Showing up and adding value at events; the best way to network in person.
[28:13] Travis' favorite business tool at the moment: ClickUp.
[28:49] Why Travis loves Robert Cialdini's book Influence.
[29:12] Travis' work in the real estate world and some of the big moves he has been making lately.
[30:12] How and where to connect with Travis online!

Resources From The Interview:

Travis Chappell
Build Your Network Podcast
Guestio
Travis Chappell on Instagram
Cameo
ClickUp
Morning Brew
Must read book: Influence

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Influence: The Psychology of Persuasion, Revised Edition

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Today we're going to talk about How To Become A Content Machine For 2021.

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Today we are going to talk about How Jio Leveraged The Power Of Free To Go From 0 to 400 Million Users In FOUR Short Years 🚀

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Today we are going to talk about How OnlyFans drive a $300M PROFIT!

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Today we are going to talk about Why Marketing Funnels Are Not The Best Way To Think About Your Business.

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Today we are going to talk about which Is Better? The Berkshire Hathaway business model or focusing on one business?

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Today we are going to talk about the 5 Hottest SEO Trends for 2021.

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Today we are going to talk about if you should move to Miami and why people are migrating away from California & New York

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He Has Created Over 27 E-Commerce Millionaires & Manages Over $100M In Annual Revenue

Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. In his conversation with Eric, Seth talks about how he developed his business mindset around the teachings of Dave Ramsey and Robert Kiyosaki and how he managed to literally double a dime until he reached $400, simply by asking random people. He then proceeded to educate himself on selling on eBay and Amazon, eventually committing to the latter and making $1 million in just 12 months. Instead of living a lavish lifestyle, Seth reinvested his profits into the business by expanding to other products, thereby growing even more. As a side interest, he also started investing in real estate, where he learned what immense tax benefits there were to this industry, finding a way to legally protect the money he was making with his Amazon business. After touching on the importance of understanding the principles of accounting as a business owner, Seth talks about deciding to develop courses in addition to what he was already doing. In explaining his motivation for doing so, he gets into his love for teaching, wanting to make an impact, and truly building his brand as someone who helps others create wealth. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Seth shares the incredible story behind the name, Just One Dime.
[01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas.
[02:06] Hear how Seth sold his first e-commerce company for $35 on eBay.
[03:05] How he started doubling his dime and got up to $400 just by asking random people.
[03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns.
[04:29] Making over $1 million in 12 months with the store and investing in real estate.
[05:34] Using his Amazon profits to buy new products and reinvest in the business.
[07:10] How investing in real estate can help you legally reduce your tax liability.
[09:16] The importance of developing your accounting knowledge and understanding it.
[10:40] The value of having a tax and wealth strategist to help you manage your money.
[11:08] Managing over $100 million in Amazon revenue and the big brands they work for.
[12:02] Learn how their model works for training other people to run Amazon businesses.
[14:37] More about their training program and what students can expect from the coaching.
[17:45] What it would cost to have an Amazon business set up and for you to be trained.
[19:02] Find out whether Seth ever has equity in some of the businesses they help build.
[19:34] Seth explains why he expanded to do courses in addition to e-commerce.
[22:40] The importance of creating videos and getting a team in scaling your coaching.
[24:50] Taking ownership of your issues before you can truly help others and grow a brand.
[25:34] How their team and coaches are structured in the coaching business.
[27:01] Seth shares why it is important to “date” your wife to keep the spark alive.
[29:19] Their family commitment to buying a property anytime they go somewhere new.
[31:02] Seth shares his favorite business tool and book and explains why.

Resources From The Interview:

Seth Kniep on LinkedIn
Seth Kniep Email
Just One Dime
Just One Dime Courses
Dave Ramsey
Tom Wheelwright
Robert Kiyosaki
Kevin Harrington on Twitter
Shark Tank
BMW
Front
Juno
Must-read book: The Goal

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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

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People might frown upon computer games and see them as a waste of time, but the truth is that many of the skills that one learns in games can be applied to life. As you progress further up the levels of a game, things become more challenging but your skill increases too, and so do the rewards. Life is no different, and if we can apply the same excitement and philosophy to life that we do in games, our daily experience and chances of success are guaranteed to level up! Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:31] Eric’s background as a gamer and the types of games he enjoyed.
[00:57] Thinking about life skills learned over the years as power-ups.
[01:15] Why negative perceptions of games and new technologies are unfounded.
[02:20] Building good habits and getting one percent better each day.
[03:08] Each level gets more difficult, but the sky is the limit.
[04:22] What Chuck Feeney’s career can teach us about life gamification.
[05:04] Eric’s approach to leveling himself up so he can do the same for others.

Resources From The Interview:

Leveling Up: How To Master The Game of Life
Tony Hsieh
The Billionaire Who Wasn’t
Chuck Feeney

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The Billionaire Who Wasn't: How Chuck Feeney Made and Gave Away a Fortune Without Anyone Knowing

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Many people think that retargeting does not work for them, but the truth is it does if you can structure your strategies in the right ways. In this episode, you will hear about three creative and unique ways that you can approach retargeting so that you can up your impressions and indoctrinate your prospects, getting them further down your funnel. Tune in to hear these three secrets today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:28] Combining sales outreach with ads.
[01:41] Targeting a company on LinkedIn using diverse repurposed content.
[02:35] Running daily unique reach campaigns to up impressions.
[03:54] How Eric runs retargeting on the Single Grain website.

Resources From The Interview:

metadata.io

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A library can have a strong relationship to our ego, and it is not uncommon for a visitor to look at a book shelf and ask, "So, how many of these have you actually read?" This question is beside the point, it is in fact more valuable to have a shelf full of books that you have not read than the other way around! The value of books lies in their potential to impart wisdom or skills and the more access you have to new information and ideas, the better for you. So do not worry about what anyone says and find the books that interest you and read them when you feel the time is right!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] Explaining the idea of the 'antilibrary'.
[01:25] Why the judgement of others should not concern you.
[01:45] Reasons that having a lot of books that you have not read is a good thing!
[02:21] Reframing your mindset with regards to learning and your ego.
[03:02] Read books are much less valuable than unread ones!
[03:38] Eventually getting around to reading books that you have bought at the appropriate time.
[04:20] Taking things one step at a time and getting away from external pressure.

Resources From The Interview:

Leveling Up
Tim Ferriss
Warren Buffett
Nassim Taleb
Roam Research
The Nordic Theory of Everything

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The Nordic Theory of Everything: In Search of a Better Life

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With the business of podcasting still growing and the landscape continually shifting with big acquisitions and new players, we wanted to take this opportunity to fill you in on the biggest trends for the upcoming year. From Amazon and Spotify's big moves to ways to leverage your own audience, these are pieces that you need to know about, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] Competition is heating up in the podcast world!
[01:18] What these big acquisitions in the podcast world mean for content and analytics.
[01:40] Building and leveraging your community — going one step further.
[02:24] The monetization of your podcast; the array of methods for doing this.
[03:35] Useful tools for improving and growing your podcast in 2021!
[04:20] Making the most of adjacent opportunities and collaboration.
[04:46] The upward swing of the podcasting business and how getting involved can lead to other opportunities.

Resources From The Interview:

Leveling Up
Spotify
Megaphone
Wondery
Dreamhost
Chartable

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Today’s guest is Austen Allred, CEO at Lambda School, the online web development and data science academy that students pay no tuition for until they are hired. In this episode, we talk to Austen about overcoming the challenges that Lambda’s unique payment structure presents, what he is focusing on to optimize the business, and the path he has taken personally to get where he is today. Lambda gets paid retrospectively from their hired students via income shared agreements and Austen shares about what it took to get the school off the ground and keep it afloat when they were earning no money from fees. Next up, we talk about the legal challenges of keeping Lambda School registered with state-specific education regulations across the U.S. From there, we get into some of the things Austen is focusing on to improve Lambda School as a company and a place to learn within, hearing him highlight things like scaling, job placement, repeatable student experience, internal communication, and organizational design. Austen also weighs in on how he is getting better at being a CEO, the value of hiring executives, and where the company is currently at as far as metrics for employees, enrolled students, and successful hires. Wrapping up, we talk to Austen about his experiences of living in a car in his early days and ask him about his favorite business tool and some of the books, companies, and CEOs that inspire him most.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:48] The idea behind Lambda School and the way it structures fees.
[01:47] How the income share agreement (ISA) payment structure at Lambda School works.
[03:38] A story about the career success of a Lambda School graduate.
[04:38] How Lambda School graduates help market the company.
[05:35] The method Austen used to get the ISA model off the ground initially.
[07:35] What Austen is doing to embark on the scaling journey with Lambda.
[09:12] The pain of keeping Lambda compliant with state-specific education regulations.
[11:56] Metrics for the funding Austen has received to keep the ISA model running.
[12:09] How Austen and his team are helping students land jobs.
[16:07] What led to Austen writing Secret Sauce and how the book is doing.
[17:12] Metrics for students, employees, and successful hires at Lambda.
[17:50] What Austen is doing to get better at being a CEO.
[18:57] The value of hiring executives and how to find proper ones.
[21:16] Which areas of the business Austen is optimizing currently.
[23:49] Companies and CEOs who inspire Austen.
[24:54] The story of how Austen lived in his car and what he learned.
[26:36] Austen’s favorite business tools: GitHub and GitLab.
[29:00] Why Austen’s favorite business book is The Wright Brothers.
[29:26] The best way to find and connect with Austen online.

Resources From The Interview:

Austen Allred on Twitter
Lambda School
Secret Sauce: The Ultimate Growth Hacking Guide
Paul Graham
Geoff Ralston
Tesla
SpaceX
Amazon
Elon Musk
Jeff Bezos
Stripe
GitLab
GitHub
Rippling
Airtable
Zapier
Roam
Must-read book: The Wright Brothers

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Secret Sauce: The Ultimate Growth Hacking Guide

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Tune in today to hear about the hottest marketing trends for 2021 as Eric unpacks the ones he thinks are the most powerful for you and your business! From leveraging a community and SMS marketing to connecting with influencers and going omnichannel, you do not want to miss these strategies that can make all the difference for the upcoming year!

TIME-STAMPED SHOW NOTES:

[00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:20] The power of community — bringing people together around a brand.
[01:47] Automated account-based marketing and a different way to reach out.
[02:38] Utilizing the amazing new capabilities of automated copy creation.
[03:41] The continued dominance of influencer marketing!
[04:14] The omnichannel approach to content creation; making the most of what you make.
[05:23] Looking at the power of subscription economy.
[06:13] How to leverage SMS marketing for a higher open rate.

Resources From The Interview:

Leveling Up
Circle
Metadata
OpenAI
Substack
Patreon
OnlyFans
Community

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It is becoming more and more popular to build businesses and platforms in public. As Eric explains in today's episode, there is really no downside to this way of doing things and the visibility factor is a big plus. This means that while you grow and improve your business, investors can find you more easily, and you can even get the public involved. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Conversations that are happening on Twitter right now around business and numbers.
[01:09] There is nothing to lose by building in public!
[01:51] Looking at the example of copy.ai and their founder Paul Yacoubian.
[02:41] If you are growing publicly, you are more visible to investors.
[03:42] Eric's thoughts on maybe trying this model out himself!
[04:20] The different kinds of projects this model can be applied to right now.

Resources From The Interview:

Leveling Up
The Bachelor
The Bachelorette
Paul Yacoubian
Copy.ai
ClickFlow
Marketing School Pro
Consulting School

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Today Eric unpacks some very interesting statistics on what it takes to gain YouTube subscribers! Referencing data published on Twitter, Eric shows how once again, just like in business, gaining an audience and experiencing success is all about sticking with it and being patient. From Logan Paul to MrBeast, these celebrities put in the time and reaped the rewards. This could be you too, so tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:35] What the numbers show about the amount of time and content it takes to gain followers.
[01:13] Getting subscribers takes time to grow and compound.
[01:40] Most people play the comparison game and give up too quickly.
[02:10] Where Eric's YouTube is currently at in terms of the statistics.
[03:01] Looking at podcasts and blogs — what this shows us.
[04:02] Plans for upping the production quality of the Leveling Up YouTube content.
[04:29] Home-runs come once in a while so stick with it.
[04:50] The three 'H's of YouTube creation and how this can help.

Resources From The Interview:

Leveling Up
MrBeast
Logan Paul

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With the lightning-fast developments in AI and content generation, it is easy to get left behind the newest advances. Today, Eric talks about GPT-3 and what this means for the immediate future of high quality content generation. It does seems as though this is a big step up for at-scale content creation, and will certainly raise the bar for general standards, as well as giving the SEO world a bit of jolt. Tune in to hear all about it today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] What is GPT-3 and how does it work?
[00:58] Looking at the AI content-creation landscape up until recently.
[02:50] Creating content at scale with GPT-3 that is indistinguishable from human writing.
[03:51] Examples of the capabilities of GPT-3 for quality content!
[04:22] Generating tweets in the style of a real person.
[06:01] What this means for the general standards of content creation.

Resources From The Interview:

Leveling Up
OpenAI
Crunchbase
Sam Altman
Y Combinator
Naval Ravikant

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Laziness has traditionally been something that is frowned upon, however, as we hear from Bill Gates, there are certain aspects of laziness that can serve a business really well. Lazy people often look for the easiest way to do something, so this tendency, combined with intelligence, can be a great boost for finding new and quicker methods! These types of thinkers often did not do very well at school (like Eric!) and it is only out in the real world of business and startups that they can begin to excel by tapping into their unique gifts! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:26] Reframing your thoughts on laziness!
[00:40] Finding shortcuts is a skill and using it can be a big benefit.
[01:29] Eric's usual method for creating school papers at the last minute
[02:00] What Eric would do now if he was forced to go to college and study history.
[02:30] The four classes of characteristics; clever, lazy, stupid and industrious.
[03:24] Problems in the US school system and the issue of conformity.
[04:39] What Eric looks out for when hiring — someone who can connect the dots.
[05:21] Changing the connotations of laziness into something positive.

Resources From The Interview:

Leveling Up
Bill Gates

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Our focus today is Paul Graham's essay, 'How To Think For Yourself', in which he details some very useful ways to view different jobs and the power of independent thought within them. A foundational element of this thought piece is in the idea that certain professions require uniform thinking while others need you to think originally. By understanding this difference, we can begin to find the right place to house our particular psychological preferences. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:29] A quick introduction to Paul Graham and Y Combinator.
[01:18] Not everyone is the same — find your best way to learn.
[01:50] Excerpts from Paul's essay, on originality and quality.
[02:34] Zigging when others zag — stand out and offer value.
[03:01] Questions to ask yourself; what type of work are you doing?
[03:58] Picking the right type of work for yourself in order to excel.
[04:40] Getting the right people in the right seat on your team.
[05:08] Gauging your own independent-mindedness and filling in the gaps.
[06:16] The people you surround yourself with will impact your view of yourself!
[08:03] Dangers of the news and media and how this can detract from free thinking.
[08:37] Learning how others think through biographical and historical media.
[10:20] Fostering curiosity and and an open mind — this will lead to growth!

Resources From The Interview:

Leveling Up
Paul Graham
How to Think for Yourself Essay
Y Combinator
Airbnb
Twitch
Dropbox
EO
YPO
Vistage

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Are you looking to transform your eCommerce growth? Want to increase the efficiency, profitability, and value of your company? Today’s episode is for you! We are super excited to bring Trent Dyrsmid to the podcast today. He is the Founder and CEO of Flowster, which is a software company for eCommerce entrepreneurs to improve workflow automation through the creation and use of standard operating procedures. Through the use of their software, you can optimize execution through standard operating procedures, which are the lifeblood of today’s most successful organizations. If implemented effectively, they ensure every business process is executed exactly the same way, every time. They also improve accountability through an audit trail providing you with transparency into every aspect of your employees’ work. Teamwork is dreamwork, and by using this software, companies are able to allow team members to easily assign each other tasks, give due dates, upload files, and add comments to the work they've done — keeping everyone in the loop and your business running at peak efficiency. During today’s episode we talk to Trent more about Flowster, his journey from the beginning to where he is now, he shares his favorite automation tool, and so much more, so stay tuned and enjoy!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:35] How things are going with Trent and what he is up to.
[01:13] Trent shares more about his first business, what it was, and how that lead to where he is today.
[04:18] More about the process of how he started to develop his standard operating procedure.
[05:50] Trent talks numbers on his first company.
[07:00] Trent elaborates about Flowster, creating processes in a digital, interactive checklist.
[08:15] Why he decided to market to e-commerce customers.
[09:15] What the Flowster software offers — facilitating the process of delegation and more.
[10:15] Trent walks us through an example of how the software functions and what the “magic button” entails.
[11:55] How many customers they have and we talk about the different pricing of their services.
[15:00] Trent talks about his podcast and the value it’s given to him.
[16:22] He shares his favorite tool: Automation Zapier and his favorite Zap.
[16:54] His favorite book: The E-Myth by Michael Gerber.
[17:27] Where to find more about Trent and his business.

Resources From The Interview:

Trent Dyrsmid on LinkedIn
Flowster
Zapier
The Bright Ideas Brand
Must read book: The E-Myth

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Today on the show we are looking at Keith Rabois' philosophy of ammunition and barrels! This is a way to look at the members of your team and who you choose to hire. Keith unpacks how these two different types of team members will serve you in certain ways — it is up to you to make the most of specific skills as well as hiring smartly. Tune in to learn more about the ammunition and barrels metaphor!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:40] Focussing on the team first and then the product that you are building.
[01:31] The best people will give you most leverage!
[02:11] When you make a subpar hire, you bring down the quality of your company.
[02:29] Hiring processes and company culture; fostering the best team possible.
[02:48] The two categories of high quality hires; ammunition and barrels.
[03:52] The mindsets that will serve you and your company and lead to success.
[04:52] Finding a way through challenges by hiring the right people!

Resources From The Interview:

Leveling Up
Square
PayPal
Keith Rabois
OBS

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Today on Leveling Up Daily, we get to look at stocks and some examples of good options to buy and hold. We hear about Eric's thoughts on a number of popular companies as well as why certain fields are worth considering. Eric explains why investing in stocks is not for a quick buck and the minimum period he is looking at is five years. Tune in to hear about Tesla, Amazon, Shopify, Teladoc and much more!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] How Eric's ideas around stocks have evolved over time.
[02:31] Why Tesla is a popular choice for so many investors.
[04:42] The message that we can take from Peloton's monthly churn rate.
[07:31] What the dominance of Amazon teaches us about investing in Shopify.
[08:01] Eric's trust in Amazon and gold stocks.
[08:53] The positive impacts of Zoom's functionality and popularity.
[09:14] The rise of telemedicine and why Eric believes in Teladoc.
[09:40] Twilio, internet infrastructure, and recurring revenue.
[10:21] Looking at Square, from the reliable founding powers of Jack Dorsey.
[11:36] CRISPR and the future of the gene editing field!
[12:02] The availability of genetic information through Invitae.
[13:29] Buy and hold strategies for crypto and specifically Bitcoin.

Resources From The Interview:

Leveling Up
Warren Buffett
Charlie Munger
Tesla
Robinhood
Elon Musk
SpaceX
SolarCity
Peloton
LuluLemon
Beyonce
Shopify
Jeff Bezos
Zoom
Eric Huang
Glassdoor
Teladoc
Twilio
Square
Jack Dorsey
Peter Diamandis
Invitae
Berkshire Hathaway

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Welcome back to Leveling Up Daily! Today Eric talks about how his other podcast, Marketing School, which he co-hosts with Neil Patel, will bring in more than $5 million annually! Listeners can expect a breakdown of the revenue streams, the adjustments that have been made over the past four years, and also some reminders of the time it takes to get to this point. At the end of the day, podcasting remains a potentially lucrative use of your time, so give this episode a listen to learn more!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] An introduction to the Marketing School Podcast that Eric hosts with Neil Patel.
[01:22] The revenue breakdown from Marketing School!
[02:22] The membership program that Eric and Neil are currently rolling out.
[03:01] The payment tiers that are currently offered for the community.
[04:14] It takes time to build a foundation that you can cash in on.

Resources From The Interview:

Leveling Up
Marketing School Podcast
Neil Patel
Dreamhost

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How to REALLY Determine How Many Unique Podcast Listeners You Have

Knowing the numbers about how of your downloads are listeners can help you get a more accurate figure about how well your subscription model will do. Tune in to learn how to get better analytics and some figures around how many listeners you can expect to convert.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Podcast analytics using Spotify, Apple, Chartable, and Slack.
[01:24] Standards set by the IAB about what counts as a download.
[03:11] Only around 25% of your downloads are listeners.
[03:26] The percentage of unique listeners that convert to subscriptions.
[04:26] The importance of knowing the numbers for attempting a subscription model.

Resources From The Interview:

Chartable
Slack
IAB
Marketing School Pro
Supercast

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Eric Siu on Twitter

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The Rise of Subscription Memberships – OnlyFans, Substack, Patreon, and More

If you are a content creator of any kind, you can make an amazing living through your audience, and there are platforms out there that will help you build one. In this episode, we cover some of the main platforms that allow creators to reach their audiences and some metrics that will show you what percentage of your audience you can expect to convert into dollars. Tune in today.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:40] The different services and users of OnlyFans, Substack, and Patreon.
[01:18] Examples of other platforms using a subscription model.
[01:34] Percentages of listeners that convert to memberships.
[02:14] What to offer in a membership and how much money can be made.
[04:10] Other ways to leverage an audience you have built.
[04:24] Going solo after leveraging platforms you have to give a cut to.

Resources From The Interview:

OnlyFans
Substack
Patreon
TechCrunch
The Verge
Memberful
MemberPress
Supercast
Farnam Street
Sam Harris

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Your Business Will Fail If You Don’t Choose This Correctly

Today we are going to talk about why your business model matters a lot. Different business models exist and some require a lot more resources compared to the revenue they generate than others. Tune in today and learn about which business models offer exponential growth, and how to switch to a better model once you see a ceiling in the last.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:26] Examples of different business models; retainers, time for dollars, and more. [01:02] Eric’s plan for how to change Single Grain’s model after he took over. [01:44] Business models that help you make money in your sleep.
[02:31] Why the agency model using a retainer is a bad idea.
[03:05] Scaling up into ever more exponential sources of cash.
[04:18] The importance of having a lucrative business model.

Resources From The Interview:

Naval Ravikant
Andrew Wilkinson

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Sports are well-known for their strong support and sense of community, so leveraging this power virtually makes sense. Today's guest, Nigel Eccles, is the co-founder and CEO of Flick, a live group chat platform for sports influencers and their fans. Previously, he founded FanDuel and has worked in sports and the sports betting space for over 20 years. In this episode, Nigel reflects on his journey as a founder and what it was like building FanDuel. He gives us insights into fundraising, how they managed to do a pivot from their previous platform, Hubdub, and got funders to stay. We then move onto Flick, learning more about how it works and why there was an impetus to start it. A key piece of success in the space are communities and how sticky they are. Nigel sheds light on some of the difficulties that come with online communities and the importance of creating spaces where people want to hang out. Having founded several companies now, Nigel shares why the only advice applicable to every single startup is to deeply understand the customer and their needs. We wrap the conversation up with hearing about managing growth, why Peloton has been the best tool Nigel has added to his life in the last year, and where you can go if you want to learn more about sports cards and betting. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:09] Nigel’s background and how it led him to work in sports and sports betting.
[02:00] Hear about some of the hurdles that came with starting FanDuel.
[03:40] Dealing with the stress of being a founder; how Nigel has navigated his way through.
[05:48] Why Nigel feels it is increasingly hard to build solid small businesses.
[06:45] What FanDuel was like when they were at Series A funding.
[07:45] How Nigel convinced funders that it was necessary to make a pivot, leading to FanDuel.
[09:12] The value of spending time with other entrepreneurs and the lessons you will learn.
[10:15] Hear about Flick, its business model, and how they make money.
[11:25] Flick’s numbers, including users, and how the company measures performance.
[12:25] Insights into online communities; challenges, influencing experience, and retention.
[15:30] There is no silver bullet for what it takes to make a startup successful.
[15:37] The only universal piece of startup advice: Be obsessed with your customer!
[16:53] Flick’s customer development framework and the blended approach they take.
[18:50] How fundraising for Flick differed from FanDuel.
[20:21] What drew Nigel to start StarStock, a marketplace for sports cards buyers and sellers.
[22:07] Why Nigel doesn’t have a grand vision and just focuses on working with people he likes.
[23:10] Hear why Nigel decided to leave FanDuel and the move to sell the company.
[24:15] The staff challenges that come with hypergrowth; what Nigel has learned along the way.
[27:23] Resources if you want to learn more about sports cards and sports betting.
[29:19] How Peloton has exceeded Nigel’s already high expectations.
[29:58] Hear some of Nigel’s must read business books.

Resources From The Interview:

Nigel Eccles on LinkedIn
Nigel Eccles on Twitter
Flick
FanDuel
Tony Hsieh
Crunchbase
Ev Williams
Lesley Eccles on Twitter
Relish
Andreessen Horowitz
LeBron James
StarStock
Ooni
Flutter Entertainment
Y Combinator
Seedcamp
‎Heros For Sale Podcast
‎Stacking Slabs
‎House of Jordans
Discord
Peloton
The Queen's Gambit
Must-read book: Zero to One, The Lean Startup, What You Do Is Who You Are

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Ooni Koda 12 Gas Pizza Oven – Award Winning Outdoor Pizza Oven – Portable Gas Pizza Oven For Authentic Stone Baked Pizzas – A Great Addition For Any Outdoor Kitchen

What You Do Is Who You Are: How to Create Your Business Culture

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YouTubers like MrBeast and Airrack enjoy colossal follower and view counts, but there are key steps they follow as to how they produce and advertise their content. In this episode, you will learn about the value of the ideation side of content creation, the key role of good titles and thumbnails, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[00:40] Some big YouTubers and the techniques they use to attract followers.

[01:21] For MrBeast, the most important thing is daily ideation.

[02:45] Airrack says that the title and the thumbnail are more important than the video.

[03:25] The types of metrics that large YouTubers look for.

Resources From The Interview:

MrBeast
Airrack
Dan Bilzerian
Ogilvy

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If you build an audience and continue to stay consistent with the value you provide them and the way you leverage it, the results will begin to snowball over time. Tune in to this episode and hear about the rise of paid newsletters, as well as how to build and provide value to your audience. You’ll also learn some ways to leverage your audience and some figures about how much you can expect to make per year!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] The rise of Substack which allows people to make money from paid newsletters.
[00:25] Four forms of leverage, and the value that your audience has.
[01:50] Building an audience and how to leverage it once you have one.
[02:41] How the Leveling Up and Marketing School communities works and how they make money.
[03:25] The snowballing effects of providing consistent value to a community.
[04:09] Different platforms for leveraging an audience beyond newsletters.

Resources From The Interview:

Hunter Walk
Naval Ravikant
Charli D’Amelio

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The route to a successful and growing online business is hard to imagine without the assistance that is provided by peer groups or masterminds. In this episode, Eric unpacks just how helpful these can be, and have been for him, explaining how you can join up with existent networks or even start your own. There is a wide range of options for any size or level of business, so do not sleep on this great resource!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:33] What is a peer group and what are the different forms they take?
[01:04] Events, activities and networking — characteristics of different groups.
[01:50] What to do when starting out and getting going in a mastermind.
[02:41] Prerequisites for joining groups and the different options available.
[03:19] Having fun and relaxing while sharing and networking.

Resources From The Interview:

Leveling Up
YPO
Entrepreneurs' Organization
Burger King
Jayson Gaignard
Vistage
Tiger 21

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Eric had made a plan to move to Puerto Rico during November of this year and today on the Leveling Up Daily show, he explains why he backed out of this plan and decided to stay in LA. With the island lifestyle, great food, community, and attractive tax laws, there were a number of reasons that Puerto Rico started to look very attractive, but with a bout of sickness and in the context of the year we have all had in 2020, Eric found that when it came down it, it did not make so much sense. Tune to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:24] The plan that Eric had to move to Puerto Rico at the beginning of November 2020.
[01:01] The situation regarding taxation in Puerto Rico right now.
[01:29] Safety and lifestyle on the island — attractions to living there.
[01:51] The factors that made Eric rethink the decision and ultimately back out.
[03:00] Hurricanes and a lack of infrastructure in Puerto Rico.
[03:56] Recommendations for keeping options open for destinations like Puerto Rico.
[04:29] Further resources to check out while exploring your options.

Resources From The Interview:

Leveling Up
Ramit Sethi
Money Dials
Sovereign Man

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The routes to getting funding for a company are not as limited as they once were. The road has widened and it is now more possible than ever to get financing from smaller investors. For this episode, Eric shares his story about crowdfunding and the platforms that suited the company's needs. The importance of your audience and network are also explored, so make sure to join us for this important discussion!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:35] What the funding and acquisition landscape looks like right now.
[02:09] The work that had to go into crowdfunding and the platform that was used.
[02:35] Promotion across platforms and audience — making use of your resources.
[03:14] Things have changed; you can find money and get funded from anywhere!
[03:48] It is worth considering all the options for financing to find the right one.

Resources From The Interview:

Leveling Up
ClickFlow
TechCrunch
CrowdEngine
StartEngine
Angels and Entrepreneurs

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Today we're going to discuss the big fight scheduled for February 2020 between Floyd Mayweather and Logan Paul.

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In today's episode of Leveling Up Daily, we talk about the marketing process of the Leveling Up book, and how we have been getting email addresses for 15 cents a pop! Utilizing the powerful targeting offered by Facebook and using giveaways and competitions to entice users has proven great for collecting contact information. Plus, the opportunity for the development of this strategy into a fully-fledged book funnel make this path an almost sure winner! Tune in to hear all about it and stay tuned to find out how it all turns out in the coming months!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:24] Combining Facebook ads and King Sumo giveaways!
[01:01] The contest we have been running across different platforms and channels.
[02:08] The logic around email information and conversion.
[03:03] Possible evolutions of this sales funnel and what the future months will look like.
[04:02] How the premise of the book ties in with the strategies discussed here!
[04:56] Thinking about the future and the best marketing for younger generations.

Resources From The Interview:

Leveling Up
KingSumo
Fortnite
League of Legends
Russell Brunson

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Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] The rise of Charli D’Amelio and how many followers she has.
[00:49] Almost anybody can get huge on social media these days.
[01:14] The ability to move from one platform to another; knowing when to diversify.
[02:01] Diversifying as far as making different kinds of content too.
[02:11] Working with agencies and knowing when and how to monetize.
[03:03] How Charli is leveraging code, capital, labor, and media.
[03:20] Hiring a good team.
[03:47] Figuring out how best to serve your audience.
[04:05] Selling more than just merchandise to the audience you have built.

Resources From The Interview:

Gary V
Logan Paul
Naval Ravikant
Charli D’Amelio

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In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:24] The current political and economic climate and why this influenced Eric's strategy.
[01:20] What might happen in the coming months with different commodities.
[02:01] The case for bitcoin — the strongest cryptocurrency.
[02:30] Looking back at the highs and lows of bitcoin over the last decade.
[03:35] A few of the high profile backers of bitcoin currently.
[04:03] Practicality and utility; the argument for bitcoin's strengths.
[04:57] Some food for thought around cryptocurrency and bitcoin.

Resources From The Interview:

Leveling Up
Michael Saylor
Square
Jack Dorsey
Chase
PayPal
CitiBank
Blackrock

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In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] An introduction to Hootsuite’s social media trends report.
[01:09] Which platforms investors are most excited about.
[01:40] How Eric’s usage of the different platforms compares to the findings.
[03:19] Using WhatsApp groups for marketing.
[04:09] Eric ranks the platforms in terms of the amount he markets organically on them.
[05:16] Rankings for social platforms that are effective for reaching business goals.
[05:30] How Eric’s usage of the different platforms compares to the findings.

Resources From The Interview:

Hootsuite

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We are returning to the story of MrBeast and his YouTube success for this episode and today we unpack a lesson about the role of trust in getting conversions on your offer. It is not always about how good your offer is, in most cases, as with the example of MrBeast giveaways, trust needs to be established before someone will commit. Listen in to hear how you can apply this to your business.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] MrBeast's sizable following and outlandish video content!
[01:01] How trust can disarm defense mechanisms in people.
[02:55] Taking a lesson from Gary V and boxing strategy!
[03:10] Making sure of your offer, and how you package it.
[03:42] Getting more customers and conversions through trust.

Resources From The Interview:

Leveling Up
MrBeast
Gary V
Jab, Jab, Jab, Right Hook

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. In his conversation with Eric, Seth talks about how he developed his business mindset around the teachings of Dave Ramsey and Robert Kiyosaki and how he managed to literally double a dime until he reached $400, simply by asking random people. He then proceeded to educate himself on selling on eBay and Amazon, eventually committing to the latter and making $1 million in just 12 months. Instead of living a lavish lifestyle, Seth reinvested his profits into the business by expanding to other products, thereby growing even more. As a side interest, he also started investing in real estate, where he learned what immense tax benefits there were to this industry, finding a way to legally protect the money he was making with his Amazon business. After touching on the importance of understanding the principles of accounting as a business owner, Seth talks about deciding to develop courses in addition to what he was already doing. In explaining his motivation for doing so, he gets into his love for teaching, wanting to make an impact, and truly building his brand as someone who helps others create wealth. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Seth shares the incredible story behind the name, Just One Dime.
[01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas.
[02:06] Hear how Seth sold his first e-commerce company for $35 on eBay.
[03:05] How he started doubling his dime and got up to $400 just by asking random people.
[03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns.
[04:29] Making over $1 million in 12 months with the store and investing in real estate.
[05:34] Using his Amazon profits to buy new products and reinvest in the business.
[07:10] How investing in real estate can help you legally reduce your tax liability.
[09:16] The importance of developing your accounting knowledge and understanding it.
[10:40] The value of having a tax and wealth strategist to help you manage your money.
[11:08] Managing over $100 million in Amazon revenue and the big brands they work for.
[12:02] Learn how their model works for training other people to run Amazon businesses.
[14:37] More about their training program and what students can expect from the coaching.
[17:45] What it would cost to have an Amazon business set up and for you to be trained.
[19:02] Find out whether Seth ever has equity in some of the businesses they help build.
[19:34] Seth explains why he expanded to do courses in addition to e-commerce.
[22:40] The importance of creating videos and getting a team in scaling your coaching.
[24:50] Taking ownership of your issues before you can truly help others and grow a brand.
[25:34] How their team and coaches are structured in the coaching business.
[27:01] Seth shares why it is important to “date” your wife to keep the spark alive.
[29:19] Their family commitment to buying a property anytime they go somewhere new.
[31:02] Seth shares his favorite business tool and book and explains why.

Resources From The Interview:

Seth Kniep on LinkedIn
Seth Kniep Email
Just One Dime
Just One Dime Courses
Dave Ramsey
Tom Wheelwright
Robert Kiyosaki
Kevin Harrington on Twitter
Shark Tank
BMW
Front
Juno
Must-read book: The Goal

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Single Grain
Eric Siu on Twitter

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For this episode of Leveling Up Daily, we look at how MrBeast took a leaf out of Jeff Bezos' book and got himself to 46 million YouTube subscribers! Lessons here include the power of delaying and allowing growth to compound, and we see with this example how patience can pay off in a big way. MrBeast's audience and revenue growth is truly inspiring, so make sure to tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Who is MrBeast and what does he do on his YouTube channel?
[01:20] Demonetization of MrBeast's channel and what this means for his revenue.
[01:40] Looking at the lead that MrBeast took from Jeff Bezos and Amazon.
[02:26] The power of reinvesting for growth — how Amazon grew to their current size!
[04:00] MrBeast's reinvestment strategy with his content channels.
[05:10] Delaying and compounding — avoiding taxation on profits.
[05:52] Taking care of yourself first and then aiming for massive growth.

Resources From The Interview:

Leveling Up
MrBeast
Jeff Bezos
Whole Foods
PillPack
Zappos
Twitch
Blue Origin
Patriots
Bill Belichick
Warren Buffett

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Today’s guest is Twitch Co-Founder Justin Kan, here to talk about his external and internal journey as it has played out across the successes and failures of his many projects. Our conversation starts with Justin talking about his new early-stage fund, GOAT, and which kinds of C-stage companies they invest in. We then move onto the topic of Justin’s experiences as part of the first Y-Combinator group and the privileges of being in a network of young, brilliant founders. From there, we talk about Justin’s Snapchat fame, his experiences with video-based apps, and the story behind Whale. At a point where Justin was well into his thirties, he realized that his urges to succeed and do better were never going to stop, no matter how well he did. He went on an Ayahuasca retreat and we talk about what happened for him during this time. Justin talks about many inner learnings and realizations he had about happiness coming from within. He shares about how he is exploring these new dimensions of experience by fasting and through his podcast, The Quest. He also weighs in on his other health habits and the apps that keep him consistent in this regard. Tune in for insights into the dynamic path Justin is walking today.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] Some of the companies Justin has been involved with: GOAT, Alto, Twitch, etc.
[02:26] How GOAT works as an early-stage fund that invests in C-stage companies.
[03:00] The different types of companies that GOAT likes to fund.
[04:26] Support networks and Justin’s experiences as part of the first Y Combinator group.
[08:25] Justin’s experiences with video apps and the thought process behind Whale.
[12:18] How Justin got big on Snapchat and why his growth plateaued.
[14:16] Realizing that happiness comes from within; the story behind Justin’s podcast, The Quest.
[17:30] Justin’s Ayahuasca experience and the lessons he learned from it.
[21:43] Health habits, discomfort, and Justin’s 5-day fasting experience.
[24:13] ‘Insufficiently zeroing in on a specific set of customers’: Learnings from Atrium and Whale.
[25:56] Justin’s health and wellness stack: Levels, Kin, and The 5 Minute Journal.
[27:38] A must-read book recommendation from Justin.

Resources From The Interview:

Justin Kan
Justin Kan on Twitter
GOAT CAPITAL
The Quest Podcast
Kiko
Twitch
Kin
Alto
Whale on Twitter
Robin Chan
Y Combinator
YPO
Snapchat
Steve Huffman
The Chainsmokers
Tim Ferris
Noah Kagen
Tiny Habits
Yes Theory
Levels
5 Minute Journal
James Clear Leveling Up Interview
Must-read book: Atomic Habits

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Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

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Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:38] Why America is still very divided based on vote counts.
[01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections.
[02:49] COVID and examples of Trump’s messaging that polarizes people.
[03:55] Competing messages between media organizations and Trump.
[04:17] How powerful social media is for spreading polarizing messaging.
[05:05] Curating the information we receive and being aware of its influence.

Resources From The Interview:

Naval Ravikant on Twitter

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In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:56] Eric's goals right now with the book and the 12 week period he has laid out.
[01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences.
[02:09] Eric's method for finding marketing podcasts to appear on using Chartable.
[03:12] Topics to discuss on podcasts; finding enough content to keep it interesting.
[04:14] Leveling up within your own business, and then beyond!
[04:46] Using Mixmax to evaluate what is working and what is not.
[05:19] Getting placed on big podcasts and staying clear on your goals.

Resources From The Interview:

Oprah
Today Show
Chartable
Anthony Pompliano
Mixmax

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In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] Why Eric is aspiring to influencer marketing!
[01:45] How Eric has been finding gamers using Twitter and email.
[02:26] The messaging used to connect and collaborate with influencers.
[02:57] The costs involved in this kind of marketing.
[03:43] The value that you can get for your money in the influencer space.
[04:03] Testing different influences and finding the best route before going all-in.
[04:54] How to support Eric and his new book!

Resources From The Interview:

Followerwonk
Mixmax
Mail Merge
Ninja

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Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

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Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

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If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy should only be used if you are prepared to give without expecting anything in return and if connecting people is truly your passion. For all you need to know about bringing people together and the power of leveraging networks as a secret marketing weapon, tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:04] An overview of Boast’s services automating R&D tax applications and more.
[00:40] How the mission to expand Boast and build a community birthed Traction.
[04:36] The complexities of the R&D tax credit system in the U.S and Canada.
[09:50] How Boast is using a fund to offer R&D returns quarterly.
[11:12] Boast’s model for making money by taking a percentage of R&D returns.
[11:35] Key learnings Lloyed had on the road to building Traction.
[16:36] The last few years of Traction, how it has evolved and what it involves.
[17:35] How Lloyed built Boast and his community using a philosophy of giving, not marketing.
[19:43] The time it took to build Traction from its less formal stages to where it is now.
[20:01] Community building tips: Email lists, in-person events, cadence, and a passion for connecting.
[23:30] The return on investment of building a community.
[24:47] The key to building a successful business and the steps to building a community.
[28:28] Using Nir Ayal’s Hooked model to keep communities engaged.
[29:39] Lloyed’s favorite book and different sources he gets his knowledge from.
[31:07] Brilliant webinars Lloyed has recently engaged with.

Resources From The Interview:

Lloyed Lobo
Lloyed Lobo Email
Boast.AI
Launch Academy
Salesforce
Twilio
TechStars
Founder Institute
Startupfest
Mars
Eventbrite
Josh Fechter
Blitzmetrics
Dennis Yu on Twitter
Matt Epstein
Nir Eyal
Rippling
Zenefits
Must-read books: Hooked, Blitzscaling

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Hooked: How to Build Habit-Forming Products

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

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As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:25] When the book was started and the time it has taken to write it.
[01:22] The reason that Eric decided to write and publish Leveling Up.
[02:35] Servicing the huge gaming community across the world!
[03:23] The idea of the 'power-up', and relating it to the conversation around habits.
[03:41] The main goal for the book: Refining the messaging and helping people.

Resources From The Interview:

World of Warcraft
EverQuest
Street Fighter
Atomic Habits
The Power of Habit
Page Two
The Coaching Habit

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The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Power of Habit: Why We Do What We Do in Life and Business

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In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:38] The benefits of doing a post-mortem after you complete a project.
[01:10] What prompted Eric to start a training program when the pandemic hit.
[01:50] How the campaign for the program was received.
[02:15] The problem Eric faced by not having a sales team for the program.
[02:50] Some of the things that went really well for Eric.
[03:50] Lessons learned from the failure of the training course.
[05:27] If you don’t have passion for your product, don’t pursue it.

Resources From The Interview:

Traction
Leveling Up

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In this episode, Eric talks about giving away free content and why it can be such a successful business model. We hear about some examples of brands who have done this and why delaying gratification, if you can, will help you win.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] What Eric means by “the business of free content”.
[00:50] Fortnite’s business model, giving away free content, and why this is so effective.
[02:14] If possible, try to prolong giving away free content as long as you can.
[03:02] How MrBeast has leveraged the free content model successfully.
[04:10] Eric’s approach to monetizing Leveling Up and Marketing School.
[05:12] Deferring gratification will put you in a better spot than most.

Resources From The Interview:

Mr Beast
MrBeast on Twitter
MrBeast on YouTube
Fortnite
Tim Sweeney
Joe Rogan
Bill Belichick
Leveling Up

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In this episode, we talk about the importance of being patient in business. As entrepreneurs, it is easy to fall into the comparison trap and want to move as quickly as possible. Eric talks about the similarities between compound interest and business success and why a slow and steady approach is the best-kept secret out there.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:29] The comparison trap that many entrepreneurs tend to fall into.
[01:27] Avoid comparing yourself with someone who has been in business for longer than you.
[01:40] The magic number of years it takes to really see success and gain traction.
[03:08] Experience compounds in the same way interest does, so be patient!
[03:53] What Eric has learned from trying to achieve things too quickly.
[04:59] There is no such thing as quick success, despite how it may appear.
[05:39] Pre-order Eric’s book from your favorite bookseller.

Resources From The Interview:

Albert Einstein
Warren Buffett
Chai with Pabrai

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Welcome to Growth Bites, a shorter format of Leveling Up, where Eric provides daily insights to help you step up your game. In this episode, we talk about why copywriters are the best hire you can make, the contributions they make to your business, and where to find the best ones in the business. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:52] Why Eric believes the best hire you can make is a copywriter.
[01:18] Hear about some of the skills that copywriters have.
[02:11] Eric’s positive experience of working with copywriters.
[03:25] Some of the best copywriting books out there, according to Eric.
[03:53] Words are what help products to sell.
[04:25] Advice for those looking to find the best copywriters out there.
[05:30] How to get your hands on the first chapter of Eric’s upcoming book.

Resources From The Interview:

Marketing School Podcast
Agora Financial
Breakthrough Advertising
The 16-Word Sales Letter
Ben Settle
Leveling Up

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The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

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Although it is easy to get caught up in the latest health fads, like green juices or bullet coffees, they may not be the best for your body. Levels, a real-time dashboard for your body’s metabolism, gives customers personalized insights into how food affects their body and overall health. The company’s Co-Founder, Sam Corcos, joins us today for a behind-the-scenes look into this fast-growing health optimization platform. We kick off by hearing about their incredible approach to customer development, where Sam has had a super hands-on role. Here, he unpacks the importance of truly understanding your customers’ needs. Sam shares some of the client personas they have uncovered and how this has shaped their approach to problem-solving. We also get into how Levels' hard and software works and the contextualization layer that they add to the information provided by the CGM, the glucose levels monitor typically used by diabetes patients. Our discussion also covers the content creation strategy the company utilizes, some of the key information they have uncovered through their extensive customer development calls, and the importance of pursuing product to market fit through iteration and incorporating customer feedback. This is a great conversation about one of the most exciting health care optimization platforms we have seen in ages, so be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:21] An overview of Levels and how Eric found out about the dashboard.
[01:46] Levels’ decision to make thousands of customer development calls and the outcomes.
[03:36] What Sam means by ‘jobs to be done’ and how it relates to problem-solving.
[05:00] Understanding success criteria and the relationship it has to greatest results.
[06:14] The results that high performers and founders typically hope for from Levels.
[08:07] How Peloton users and intermittent fasting practitioners became typical Levels users.
[09:16] Why customer development has to be adaptable and flexible.
[09:47] Insights into the CGM and why it is important to monitor glucose levels.
[11:59] Why Sam believes that metabolic dysfunction is the biggest health crisis of our time.
[13:03] Lifestyle factors that affect health, like sleep and activity post meal-times.
[13:51] Hear about the difference between Levels and an ordinary CGM.
[14:51] How the Levels hardware works and the filament that goes under your skin.
[15:39] Levels’ business model, how the company generates profits, and pricing.
[17:15] SEO strategies and content creation; Levels’ unique approach.
[20:04] Levels’ current content creation targets and budget.
[21:30] How Levels has been able to grow despite not having a marketing team.
[22:50] The rationale behind having an application process before getting to use Levels.
[24:47] Key questions that Sam and the Levels team have in their customer development stack.
[26:19] Some company numbers: Capital raised, revenue, and team size.
[27:58] How Sam manages to read two books per week!
[29:43] Other apps and tools (besides Levels) that are in Sam’s health stack.
[30:46] Sam’s must read books and finding him online.

Resources From The Interview:

Sam Corcos on Twitter
Sam Corcos
Levels
The Mom Test
Peloton
Kevin Rose
Peter Attia
Casey Means
They Ask You Answer
Levels Blog
Notion
Reed Hastings
Eight Sleep
Zero Fasting
‘How to know if you've got product-market fit'
Lenny's Newsletter
Must read books: The Lean Startup, High Growth Handbook, The 4-Hour Workweek

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High Growth Handbook: Scaling Startups From 10 to 10,000 People

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

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Today’s episode is packed with examples of the mental models and high-level strategies required to get to the top in the entrepreneurial world. Joining us on the show is Jeff Lerner, the co-founder and CEO at ENTRE Institute, an online community of entrepreneurs and life-long learners who get access to the training, support, and inspiration to succeed in online business. Jeff talks to Eric about settling his nearly $500,000 debt, hitting rock bottom, investing his last money into courses, and picking up momentum after getting involved with affiliate marketing. After founding and building a successful digital agency, Jeff realized that there was a better business model through which to serve his customers, leading him to start a new company – ENTRE Institute. Here he continues to leverage his customer acquisition skills, empowering people to achieve the life they always wanted. Tuning in, listeners will hear what his introductory course costs and what you can expect to learn about working on yourself and your personal relationships before expecting to make an impact on society and benefit financially. Jeff talks about the institute’s exponential growth, what learning to play the piano taught him about life and business, the principles of successful affiliate marketing, and why you have to slow down to speed up.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:55] The story of how Jeff managed to turn $495,000 in business debt around.
[02:32] How in 2008 Jeff used his last money to invest in courses and got into affiliate marketing.
[03:10] Starting and building out a digital agency by leveraging his lead-generating skills.
[04:59] Ensuring that you care for people and work hard in the process of figuring it all out.
[06:00] Why Jeff decided to sell his digital agency despite it doing so well.
[07:34] Jeff moved his customer acquisition skills over to a new company that would better serve his customers.
[08:47] How ENTRE Institute helps to empower people and get them to where they want to be.
[09:33] Why an agency is a great starter business but might not allow you to grow exponentially.
[10:11] What ENTRE Institute is all about and their business model for making money.
[11:49] Get a sense of what it costs for people to get started with their introductory course.
[13:39] Hear about your degree of impact on yourself, relationships, and the world at large.
[14:30] The importance of making people feel better for their interaction with you.
[15:22] How the business is doing overall, having scaled a whopping 1800% since inception.
[16:49] Spending a year of putting content out in the market and figuring out who he was.
[18:38] How, from a marketing standpoint, Jeff did so well with a $39 product running ads.
[20:06] The role that dropping out of school and learning to play the piano at 17 had in Jeff’s life.
[22:46] What piano teaches you about mastery, perseverance, and working independently.
[24:39] How affiliate marketing forces you to learn key skills and where to start in this space.
[26:00] The principles involved in building a business on the basis of affiliate marketing.
[29:13] Why slowing down to speed up is key to achieving success and mastery in business.
[32:11] Jeff explains why The Fighter’s Mind is the best book for learning about endurance.
[33:29] Hear about Jeff’s upcoming book and his Millionaire Secrets podcast.

Resources From The Interview:

Jeff Lerner
Jeff Lerner on LinkedIn
Jeff Lerner on YouTube
Millionaire Secrets (Podcast)
ENTRE Institue
Tony Robbins
Maya Angelou
DropFunnels
HubSpot
Stripe
Can’t Hurt Me
Sam Sheridan on Twitter
Dan Gable
Ray Kroc
Must-read books: The Seven Habits of Highly Effective People and The Fighter’s Mind

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Can't Hurt Me: Master Your Mind and Defy the Odds

The Fighter's Mind: Inside the Mental Game

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Email productivity ranks highly on the list of desirable outcomes for business owners, and today we have Rahul Vohra on the show, the brains behind the fastest email experience available, Superhuman! Rahul explains the philosophy behind the company and why the product has created its own buzz, more than anything. We get into some of the early periods of their story and the work that Rahul did before founding Superhuman too. Rahul does a great job sharing some of the secret sauce that has gone into the success he and his company have experienced, giving a detailed rundown of their marketing funnel and the important conversations he had with customers early on. We touch on the power of word of mouth, gaining the attention of the right investors, and how a history in game design has informed the way that Rahul thinks about email. Their tool is such a great example of finding a need in the market and servicing it with almost pinpoint accuracy, and the way that Rahul and his team have gone about this is truly inspiring, you will not want to miss this!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:46] Rahul's backstory leading up to his work on Superhuman.
[01:23] How Rahul's company, Rapportive, was acquired by LinkedIn.
[04:24] Some interesting financial and business metrics of Superhuman!
[06:04] The marketing strategy around the launch and waitlist model of Superhuman.
[07:49] The methods that Superhuman used for customer development and how they generated such intense loyalty.
[11:30] The power of word of mouth marketing combined with small paid experiments.
[13:04] Efficient customer meetings and injecting a company into the news cycle.
[19:21] Clarifying the customer funnel at Superhuman!
[21:00] Rahul's reflections on working with Marc Andreessen.
[24:02] Getting the attention of big venture capital firms; different routes to explore.
[27:28] The influence of game design on Rahul's philosophy towards Superhuman.
[30:39] The exciting future of Superhuman that has Rahul looking forward!
[31:20] Business trends that Rahul is currently excited about as an angel investor.
[32:09] The music tool that keeps Rahul on track and productive!
[32:32] Two great book recommendations from Rahul.
[33:13] Connecting with Rahul online and on social media.

Resources From The Interview:

Rahul Vohra on LinkedIn
Superhuman
Rahul Vohra on Twitter
Andreessen Horowitz
Netscape
Marc Andreessen
Todd and Rahul's Angel Fund
Brain.fm
Must read books: The Art of Game Design, Gardens of the Moon

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The Art of Game Design: A Book of Lenses

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Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-centered and focuses on their needs and wants, so you should consider content that educates or helps them through a certain process – that’s why good DIY videos get so many views! In this episode, Melanie talks about her background working for large media brands, why she decided to go on her own to pursue entrepreneurship, and the different ways they teach brands about content marketing. She dishes out some tips for finding inspiration and creating captivating brand stories and how they help people to get past their limiting beliefs and start producing the content they have always talked about. Also, be sure to check out her new book The Content Fuel Strategy in which she shares all her expertise and best practices!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:52] Melanie’s background in journalism and how she got involved in content marketing.
[02:24] Hear about the big media companies she worked for, including The Huffington Post.
[03:00] Discovering that going on her own would offer her far more business opportunities.
[03:33] Their focus on educating brands about creating and leveraging content for marketing.
[04:40] How they make their money through speaking engagements, consulting, coaching, etc.
[05:53] Where most people fall short with content marketing – not putting the audience first.
[07:12] Why brand stories will always be relevant to the impression we make on others.
[08:20] Examples of how our everyday experiences can be rich sources of inspiration.
[09:08] Using process-focused, ‘how to’ content, and other advice for telling better brand stories.
[11:14] The advantages of thinking like a journalist and how to apply it to content marketing.
[12:56] How ‘content therapy’ helps people conquer their limiting beliefs about creating content.
[14:08] Melanie talks about The Content Fuel Framework and what readers will get out of it.
[16:07] Hear how the Inbox When Ready plug-in can help you keep control of your inbox.
[17:42] How the books Exactly What to Say and How to Be Antiracist changed her life.
[18:26] The best people to teach you about using Twitter and the entrepreneurial journey.

Resources From The Interview:

Melanie Deziel on LinkedIn
StoryFuel
The Content Fuel Framework
AnswerThePublic
The Huffington Post
The New York Times
They Ask You Answer
Content Marketing Institute
Native Advertising Institute
HubSpot
Inbox When Ready
Rand Fishkin on Twitter
Must-read book: Exactly What to Say and How to Be Antiracist

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Exactly What to Say: Your Personal Guide to the Mastery of Magic Words (The Magic Words for Influence and Impact)

The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

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Today we have Timothy Sykes on the show! Tim is the CEO of TLC Media, which is an educational community that allows members to interact with the best traders online. Their philosophy is one of transparency and so the experts on the platform, including Tim, show all their wins and losses. Our guest is also the co-founder of Karmagawa, which is a social charity, dedicated to improving living conditions and the environment around the world. Tim currently funnels all of his stock trading profits into this cause and one of his main goals is to inspire and help others to give more! Tim tells us about his approach to the aspects of his life, from being real and leading by example, to differentiating yourself in a market. We also get into some thoughts on going viral and Tim's attitude of experimentation for his wide-ranging ventures. He explains his commitment to playing to his strengths and outsourcing the rest, before we discuss a long term attitude towards success and putting impact over profits. Tim urges listeners to get loud and get attention, and makes a strong case for more honesty in the business and trading worlds. To hear it all from an energetic and impactful figure, join us today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:03] Tim's social and charity work and the resultant founding of Karmagawa.
[02:28] The transition Tim made from focussing solely on materialism.
[03:36] The financials around Karmagawa and how it remains possible.
[05:30] Tim's aspirations to inspire others to give more!
[07:26] The optics of charity and getting away from looking slimy and fake.
[08:52] How Tim stays abreast of all the issues he wants to help with.
[10:34] An overly busy schedule and Tim's continual challenge of keeping up!
[12:01] How Tim's educational business operates; the lessons he offers from TLC Media.
[12:59] A look at the growth of TLC Media and the speed at which this happening.
[14:09] Tim's focus on his strengths and the employment and outsourcing around those.
[16:20] This moment in history; remote work, considering health, and bringing back morality.
[18:31] Tim's daily routine content stack; trading, charity work, eating, and more!
[19:56] The pricing at TLC Media for different programs.
[20:29] The evolution of Tim's business strategy and marketing plan.
[21:20] Changes in the mission and the ongoing task of cutting through the BS.
[23:39] Tim's advice for growing your Instagram account and going viral.
[27:01] Throwing everything out there to see what sticks; forget about the strategy!
[29:19] Impact over profit — gaining credibility through honesty.
[30:41] The business trends that have Tim excited right now.
[33:47] The media that Tim has recently enjoyed the most.
[35:29] Tim's must-read book recommendation: Hit Makers.

Resources From The Interview:

Timothy Sykes
TLC Media
Karmagawa
Bow Wow
Chuck Finney
Bill Gates
Warren Buffett
Robinhood
CELCIUS
Elon Musk
Tesla
Evernote
mmhmm
Kardashians
Medici
Game of Thrones
Dan Bilzerian
Must read book: Hit Makers

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Hit Makers: The Science of Popularity in an Age of Distraction

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Humans aren’t unbiased so building a following by being authentic on the internet can lay the foundations for great businesses today. For this episode, we welcome Anthony Pompliano where he speaks about how he built his following, his approach to work and productivity, and how he is choosing to invest his money. Anthony is Founder and Partner at Morgan Creek Digital, the hedge fund which specializes in blockchain technology and digital assets. He also runs a successful content business that includes his YouTube channel, podcast, newsletter, and of course, his Twitter account. Anthony kicks things off by giving listeners some idea of how he grew his audience so quickly. People want to follow those they agree with more than reading so-called unbiased news and this is something Anthony understands very well. We move onto the subject of his fund next and he shares his approach to managing it. Next up, we talk productivity hearing Anthony drill down on his intuitive approach and how he can work such long hours because he truly loves what he does. He also gets into his approach to learning as well as the idea that networking is the common ground between his different businesses. Toward the end of the show, we talk about gold versus Bitcoin and why Anthony is such a big believer in the second, and he also shares more about how he divides his portfolio between Bitcoin, real estate, early-stage investments, and cash. Wrapping up, we talk favorite books, tools, and more, so for a punchy exchange about the value of authenticity, networking, and working hard at what you love to find success, tune in today.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:00] Anthony’s background and how he got to where he is today.
[01:38] How Anthony’s content business makes money through ads, emails, and more.
[03:40] Anthony’s strategy for growing to 100 000 followers on Twitter in his first year.
[06:00] Not sounding smart on Twitter and Anthony’s authentic approach to content creation.
[07:50] Follower count for Anthony’s YouTube, podcast, and email list.
[08:40] How Anthony drives revenue on his podcast and YouTube through ads.
[09:40] Anthony’s take on the one-man media company phenomenon.
[12:40] Why Anthony started his rolling fund and what he plans to do with it.
[15:02] Anthony’s enjoyment of what he does and how it influences his work capacity.
[16:36] The role of AngelList handling everything on Anthony’s fund’s back end.
[17:31] Anthony’s approach to learning and how it has shifted to being more serendipitous.
[18:48] Twitter favorites of Anthony’s and who is well worth a follow.
[20:56] Which percent of the 75 000 free readers of Anthony’s Substack convert to paid.
[21:46] Monthly download count for the podcast: 2-2.5 million across audio and video.
[23:47] How Anthony structures his time between writing, podcasting, calls, his fund, and emails.
[25:20] The plan for the collaboration between Anthony and his wife and brother.
[26:53] The move toward people appreciating reading the opinions of those they follow rather than news.
[28:10] The interconnection and similarities between the different things Anthony focuses on.
[30:35] Anthony’s take on Bitcoin versus gold and which one to invest in.
[33:46] Real estate, Bitcoin, early-stage investments, and cash: Anthony’s portfolio.
[35:30] Anthony’s thoughts on sports car investing and why he sticks to Bitcoin.
[37:11] What might happen in the market according to Anthony.
[38:39] The most compelling thing Anthony read recently.
[39:28] Three book recommendations about how to get rich from Anthony.
[40:25] Why Anthony’s favorite tool is walking and the benefits it provides him!

Resources From The Interview:

Anthony Pompliano on Twitter
Anthony Pompliano on YouTube
The Pomp Podcast
The Pomp Newsletter
Substack
Morgan Creek Digital
Pat McAfee on Twitter
Joe Pompliano on Twitter
Tim Sykes
Bow wow
Ben Thompson
Andrew Wilkinson on Twitter
Tiny Capital
Naval Ravikant on Twitter
Avlok Kohli
AngelList
Polina Marinova Pompliano on Twitter
The Profile
Patrick Oshaughnessy on Twitter
Kat Cole on Twitter
Supercast
Peter Schiff on Twitter
George Gammon on Twitter
Jason Williams on Twitter
Gary V
Steve Aoki
Chuck Feeney
Must read book: Rich Dad, Poor Dad, The Richest Man in Babylon, Think and Grow Rich

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Richest Man in Babylon - Original Edition

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From the outset, the business world looks like it’s filled with brilliant people who can turn anything into a success. This can be disheartening but Jerry Colonna, Executive Coach and CEO whisperer, has a secret to tell you — most people are faking it. Today we speak with Jerry about how you can become a better leader on your terms, without needing to compare yourself to others. We open our conversation with a discussion on why many founders and marketers need support, often from coaches, before Jerry provides some insights into why you should look for an effective coach, not necessarily a coach with accolades. A key theme of this episode, Jerry highlights that a coach’s job isn’t to give you all the answers. Rather, they should help you discover your own solutions by asking the right questions. We then dive into how Jerry has coached host Eric Siu, with Jerry sharing details about his coaching philosophy. From there, we explore the business model for Jerry’s company, Reboot, the services they offer, and how they offer an entry-point for any user, regardless of their means. Reflecting on his life as a venture capitalist, Jerry talks about the benefits of living a slower life, why “Comparison is the thief of joy,” and what quality is common among successful leaders. Near the end of the episode, he shares how he maintains his mental and physical wellbeing, along with the top books that have altered the course of his life. Tune in to hear more of Jerry’s expert advice on how you can become a better leader.

TIME-STAMPED SHOW NOTES:

[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:18] Introducing Executive Coach and CEO whisperer, Jerry Colonna.
[02:02] Why all founders and marketers need support; “Nobody is crushing it.”
[04:36] Fixing versus coaching and why effective coaches aren’t always the most acclaimed.
[06:41] The idea of gestalt and asking good questions instead of giving advice.
[07:45] Insights into how Jerry runs his coaching sessions and how he sees his role as a coach.
[09:45] How Jerry has helped host Eric Siu to slow down and lead with more wisdom.
[11:51] Overcoming your sub-routines to improve your operating system.
[13:52] Unpacking lessons from the gaming world and why they don’t apply to other contexts.
[16:10] Hear how Jerry’s business works and the services that he offers.
[18:15] From free resources to reading his book, Jerry shares the best ways for listeners to start with Reboot.
[19:42] Jerry compares his life as a coach to his life as a venture capitalist.
[22:22] In praise of the ‘infinite game’ and trying to be kind every day.
[24:16] The benefit of living your life without comparing yourself to others.
[25:57] Learning how to ask better questions, a skill that makes you a better leader.
[28:29] Why you shouldn’t ask a question with judgment or expectation.
[29:49] The common attribute that Jerry sees in his best students.
[30:51] What Jerry does to maintain his mental wellbeing and keep his skills sharp.
[32:51] Jerry shares the top books that altered the course of his life.
[34:21] How to find Jerry online.

Resources From The Interview:

Jerry Colonna on Twitter
Jerry Colonna on LinkedIn
Jerry Colonna on Facebook
Jerry Colonna on Instagram
Reboot
Reboot on Amazon
‘This Man Makes CEOs Cry’
The Twenty Minute VC
The Coaching Habit
On Being with Krista Tippett
Alice in Wonderland
Fred Wilson
Brad Feld
Simon Sinek
Parker J. Palmer
Risk
Monopoly
The Coaching Habit
Multipliers
John O'Donohue
Must read books: Faith, Let Your Life Speak, When Things Fall Apart, Real Change, See No Stranger, On the Brink of Everything

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Growth Everywhere
Single Grain
Eric Siu on Twitter

See No Stranger: A Memoir and Manifesto of Revolutionary Love

Real Change: Mindfulness to Heal Ourselves and the World

Faith: Trusting Your Own Deepest Experience

Reboot: Leadership and the Art of Growing Up

Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter

When Things Fall Apart: Heart Advice for Difficult Times

Let Your Life Speak: Listening for the Voice of Vocation

On the Brink of Everything: Grace, Gravity, and Getting Old

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Joining us on Leveling Up today is the CEO of kovai.com, Saravana Kumar! Kovai is an enterprise software company, and we get to hear from our guest about their past, present, and exciting future! Saravana is an amazing person and an excellent entrepreneur, who has a number of balls in the air. Apart from his main work at Kovai he is also dedicated to helping the community and spreading skills and wealth to people beyond himself! We talk about establishing a community in a niche market, something that Kovai has done so well in the last few years before we get into their customer acquisition strategies and how they make money. Saravana also unpacks important moments in the company's evolution, such as the move to India from the UK that was made in aid of scaling. We finish off this great chat with our usual questions, with Saravana sharing his favorite business book and tools, and how these have helped him up his game. So for all of this and a whole lot more, make sure to tune in with us today!

TIME-STAMPED SHOW NOTES:

[00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:30] Saravana's personal story and path leading to his current position and company.
[03:50] The move that Kovai made to India in order to scale more quickly.
[06:38] Kovai's important numbers currently; revenue and employees.
[07:14] The lead up to hitting the $1 million annual recurring revenue mark.
[08:05] The bootstrap model that Saravana and Kovai have relied on.
[09:37] Reasons that Saravana has turned down all the venture capital he has been offered.
[11:27] The economic model for Kovai and where they make their money!
[12:30] Customer acquisition strategies at the company and what has been working recently.
[14:34] Saravana's ambitions for spreading wealth, learning and expertise to others.
[17:15] How Saravana splits his time between his different projects and passions.
[18:36] The two business tools that have helped Saravana recently with his company.
[19:21] A must-read book recommendation from Saravana!
[20:42] The impact that the Traction framework had on Saravana and his systems.

Resources From The Interview:

Saravana Kumar
Kovai.co
SaaStock
Microsoft
Zapier
Azure
Zendesk
Intercom
Freshdesk
HelpSTAR
Pipe
OneNote
Microsoft Teams
Slack
Tim Ferriss
Traction
Must read book: The Millionaire Fastlane

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Growth Everywhere
Single Grain
Eric Siu on Twitter

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Joining us for this episode is Erik Kostelnik, the co-founder and CEO at Postal.io, a leading B2B offline engagement platform that automates direct mail and gifting in the sales and marketing world, helping businesses to improve their customer acquisition and better engage with prospects. While their customer base might seemingly tell a different story, this company has been operational for only 78 days and has achieved remarkable growth amid the pandemic and the economic crisis facing many other companies. Erik shares how their technological advancements have allowed their customers to achieve unusual results, explaining that regular mail is often better received than email and, since it has been proven that the coronavirus cannot live on mail pieces, it has remained a trusted form of communications between businesses and their customers. Postal.io works on a subscription basis that caters to a range of customer needs, from the most basic $19/mo package to a comprehensive one for teams of plus-minus a thousand. Erik talks about why businesses should consider scaling their direct mail and gifting, why they had to adjust their industry and persona market fit early on, the success they had with the growth strategies of creating a marketplace and maintaining a close relationship with integration partners, and how they went about hiring the best executive staff.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:24] Erik talks about his sales and leadership story over the last 20 years.
[01:01] Get a sense of what postal.io offers and an example of a practical use case.
[02:18] How the firm’s technology has enabled their customers to achieve unexpected results.
[04:05] The importance of scaling your personal direct mail, gifting, donations, and more.
[04:28] Erik talks about their subscription-based model that offers something for everyone.
[05:52] The firm’s impressive customer count after just 78 days and amid the pandemic.
[07:37] Why it is 100% safe to receive and open physical mail and packages.
[08:13] How people’s response to mail and email differs and how it can be leveraged.
[09:52] Erik responds to a question about how long it will take them to get to product-market fit.
[11:52] Why they have had to adjust their industry and persona market fit.
[12:38] The success they have had with the growth strategy of creating a marketplace.
[13:45] Maintaining a close relationship with integration partners and providing value to them.
[14:21] Erik shares how he defines and thinks about risk analyses.
[15:49] Why technology entrepreneurs must take a step back at times.
[17:23] How they went about hiring a full staff of executives from their trusted network.
[17:48] The tool that Erik uses to read without the bother of advertisers and blockers.
[18:14] Erik’s app for getting the most important summaries from all kinds of business books.

Resources From The Interview:

Erik Kostelnik on LinkedIn
Postal.io
Outreach
Hive
Cisco
VMware
Salesforce
SalesLoft
Zapier
Marketo
Mayfield
Just Read
getAbstract
Coronavirus IX: Evictions (John Oliver)
Must-read book: Lincoln on Leadership

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
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Lincoln on Leadership: Executive Strategies for Tough Times

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In this episode, we have Pete Lamson, the CEO of JazzHR, an SMB-focused recruiting software/applicant tracking system company designed to streamline the hiring process. Unlike most of their competitors who are focused on the mid- and enterprise market, JazzHR serves small businesses of anything between 50 and 500 employees, offering a solid product that they continue to improve as well as delivering industry-leading customer support. Pete discusses why customer retention is such a high priority for them and how, during the height of the COVID pandemic, they remained laser-focused on getting results for their customers and investors. As part of their customer experience strategy, they offer free onboarding services that allow their customers to get comfortable and confident with their software so that they can get the most out of it – just one of their many strategies for offering top-class customer support. Switching the topic to his role as CEO, Pete discusses his recruitment by JazzHR four years ago and how the founder Don Charlton managed to strike the perfect balance between supporting him while also giving him enough space to develop his own ideas, and he advises listeners on the most important considerations for any new CEO. For more on recruitment software, founder-CEO relationships, and customer experience, be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:49] Pete talks about his entrepreneurial career and his biggest influences along the way.
[02:19] Learn what kind of business JazzHR is and how Pete and his team make money.
[03:11] How their solution simplifies and improves the recruiting process for their customers.
[04:11] Hear some impressive metrics on their ARR, number of employees, and growth rate.
[05:04] What makes JazzHR different from other recruitment software companies.
[06:53] Some of the positive feedback they are getting and their focus on customer retention.
[07:45] Advice for driving good customer experience, including offering onboarding services.
[10:53] Pete talks about their approach to onboarding new customers and the time it takes.
[11:35] Being recruited as the CEO four years ago and how the board equipped him to succeed.
[13:58] Get a sense of how effectively the founder Don Charlton supports Pete as the CEO.
[17:10] The actions Pete and his team have had to take to keep afloat when the pandemic hit.
[20:03] Overcoming the downturn by continuing to prioritize results for customers and investors.
[21:03] The most important PMF-related questions to consider as a new CEO.
[23:10] Pete talks about Sisense as his most trusted tool, especially in the context of COVID.

Resources From The Interview:

Pete Lamson on LinkedIn
JazzHR
Carbonite
Indeed
ZipRecruiter
Taleo
Greenhouse
Don Charlton on LinkedIn
Kommute
Sisense
Must-read book: The Hard Thing About Hard Things

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In almost all situations, the more personalized the piece, the more you will have to pay, and the waiting time for made-to-order is months, but it doesn’t have to be that way. Today’s guest is Christiane Lemieux, Founder and CEO of The Inside, an online furniture store that provides custom made, on-demand furniture that remains exclusive by utilizing technology. Christiane is a creative tech entrepreneur, and today we talk to her about what this means while exploring her journey launching Dwell Studio, The Inside, and what is in store for the world from her new company, Lemieux Et Cie. Christiane gets into the business models of her different companies, how she bridged technology with creativity at different stages of her career, and her strategy and vision for the launch of Lemieux Et Cie. She weighs in on the innovations the technology-powered, furniture on-demand model at The Inside brings to the world of made-to-order e-commerce. Christiane shares about how she is taking her products a tier higher with Lemiuex Et Cie, and why she plans to launch her new business in the IRL retail world. Christiane also details some of her experiences building a best in class, remote-first tech team as she transitioned from her position at Wayfair into a then-fledgling The Inside. For a great conversation about innovation that blends design and technology, make sure you tune in for this interview with Christiane Lemieux.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:09] Christiane’s journey from starting Dwell Studio and how she became a creative tech entrepreneur.
[02:10] Selling Dwell Studio to Wayfair, working there, and the tech that went into starting The Inside.
[03:08] Made on demand furniture that remains exclusive by utilizing technology: How The Inside works.
[03:35] Not needing a warehouse and having no waste: Advantages of The Inside’s business model.
[04:19] Products at The Inside, and their pricing which starts from as low as $20.
[04:40] Why the custom order model at The Inside produces stickier customers.
[06:04] How COVID is affecting digitally-first companies and businesses selling homeware.
[07:35] The higher-end offerings by Christiane’s new company Lemieux Et Cie.
[09:17] Getting people back on the streets and why Lemieux Et Cie is not enabling e-commerce instantly.
[09:58] How The Inside landed its first customers using the usual D2C advertising playbook.
[10:44] Challenges growing The Inside; escalated marketing costs for second wave D2C companies.
[11:57] Retail competitors and the launch plan for Lemieux Et Cie once they enable e-commerce.
[13:55] The difference between a creative entrepreneur and a tech one and what blending them means.
[14:57] How Christiane leveled up at Wayfair and by hiring her own engineers for The Inside.
[15:55] Building a brilliant, remote tech team from scratch by using Toptal.
[17:11] A valuable tool Christiane uses and recommends for tweaking your stack rank.

Resources From The Interview:

Christiane Lemieux on LinkedIn
Lemieux Et Cie
The Inside
Dwell Studio
Wayfair
West Elm
The Architectural Digest
Anthropologie
Warby Parker
Hudson’s Bay
Toptal
Slack
Peloton
Trello

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Eric Siu on Twitter

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Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. This is part 3 of the series! When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided it was time to make a change. These are the lessons that helped me turn my business around and if you put them into action they can help you too!

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Most people create the product they have in mind and then try to build a brand around it, but not Mario Nawfal, the CEO of the Athena Group of Companies. What has led to Mario’s success is his business philosophy of first testing a range of products to see which ones do well, and then to begin building out a brand around a product that is already on the consumer radar and trending. For him, it is all about leveraging the momentum of a popular product or service and getting your timing right. Just take 2020 as an example. Those who have become millionaires by selling PPE and hand sanitizers would have been nowhere the year before. In this episode, Mario talks about his group of e-commerce and agency companies, sharing how the avant-garde growth hack strategies developed by the latter are used to boost the business of the former. And while service-based businesses such as agencies are not easily scalable, Mario shares how they are still getting great value out of these organizations and using them to benefit the group at large. Our guest talks about the lessons he learned from Froothie, one of his early companies, regarding the importance of creating a community, and shares about his collaboration with growth hack specialists Jared Codling and Kyrill Krystallis. Tuning in, listeners will also hear Mario’s views on starting a company from scratch versus acquiring an existing one, and much more!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:47] Find out how Mario got started in e-commerce and eventually expanded into B2B.
[01:33] When Mario's entrepreneurial journey started and challenging himself in the agency space.
[02:12] Hear about the extent to which Mario is personally involved in the companies he owns.
[03:00] Mario shares some numbers on the growth of his group of companies.
[05:45] The importance of testing and building a brand around a product that is proving to work.
[06:43] Overcoming the problem of making money on inexpensive items with a low AOV or LTV.
[07:37] Learn about the innovative growth-hacking services offered by his agencies.
[08:55] How Mario’s agencies can serve his existing e-commerce businesses and vice versa.
[09:40] Advice for building a brand around a product in a highly competitive market.
[12:52] The lessons from Froothie about the power of a strong brand and community.
[14:28] Mario shares his perspective on what growth hacking is and the best strategies to use.
[17:38] The genius way that Jared Codling built his community and extensive database.
[19:02] Using Phantombuster as a beginner and where you can find videos for tips and tricks.
[20:38] Building new businesses from scratch versus buying existing e-commerce businesses.
[21:34] A resource for growth hacking tools and the most important one for your health.
[24:14] One of the biggest mistakes you can make as an entrepreneur: neglecting your health.

Resources From The Interview:

Mario Nawfal
Mario Nawfal on LinkedIn
Mario Nawfal on Instagram
Athena Capital
Athena Group of Companies
Tiny Capital
Andrew Wilkinson on Twitter
Warren Buffett
Froothie
Phantombuster
Kylie Jenner on Instagram
Kylie Cosmetics
Kanye
Bill Gross TED
Magento
Marketing School
Kyrill Krystallis on LinkedIn
Jared Codling
We Are Growth Hackers
Inside Insight
Hack Your Agency
Top Fucking Secret
The Real Yellow Pages
Slack
FreeStyle Libre
Levels
Must-read book: The Obstacle is the Way

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

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In the 70's the Patels from India created a method for acquiring motels and in time earned a massive fortune that could take care of their entire family. In this clip we do a book summary of one of my new favorite books, The Dhando Investor, and discover how you can mitigate risk in your investments and create massive wealth!

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Today we talk to Henry Schuck, Co-Founder and CEO of ZoomInfo (formerly DiscoverOrg) about best practices for steering the ship of a startup and scaling it until it goes public. ZoomInfo provides subscription-based sales and marketing intelligence to its clients in the form of accurate B2B content and company information to accelerate the growth of their marketing teams! Henry starts by summing up his education and career, sharing the story of co-founding DiscoverOrg, wearing multiple hats while scaling it to the point of going public, and then acquiring ZoomInfo. From there, we get into some of Henry’s habits that took him from startup CEO to public company CEO. He talks about mastering the skills needed to see DiscoverOrg through its first five years, how to let go of staff who served their purpose but are now holding the company back, and how bringing on investors changed the internal dynamics of the firm for the better. Henry also gets into his ‘pebble in the shoe’ method for aligning his teams with his vision, what goes into ZoomInfo's growth engine, and the people and resources he consults to stay sharp and constantly get better. For all this and more on the topic of continuous improvement and directing a publicly owned company from Henry, be sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:00] Henry’s education and how he co-founded DiscoverOrg and acquired ZoomInfo.
[03:11] Wearing multiple hats, imposter syndrome, and the first five years of DiscoverOrg.
[05:00] Why Henry decided to bring on investors and what he learned about hiring after.
[07:25] How Henry dealt with being accountable to people other than his co-founder after going public.
[08:21] Dealing with letting go of employees who aren’t good enough to help you scale.
[12:35] How Henry handled scaling so well; constantly mastering the skills involved.
[14:00] Get great at something, train somebody else to do it, and then move on.
[15:36] How Henry steers the ship by pointing out what’s wrong with existing systems.
[16:52] Winning by constantly iterating versus ‘that’s how it’s always been done’ thinking.
[19:02] ZoomInfo’s growth engine and how it works using a specialization sales funnel.
[20:41] Figuring out how to get, and take action on, metrics for one’s business.
[22:50] People Henry consults with to get advice on how to be a better CEO.
[23:52] Why the reMarkable tablet is a tool that’s made a recent impact on Henry.
[24:28] Henry reads analyst reports to get better and stay informed.
[25:27] Two must-read book recommendations from Henry.
[27:17] The most compelling thing Henry recently read: Every analyst report on ZoomInfo!
[28:03] How to find Henry online, get in touch with him, and learn more about him.

Resources From The Interview:

Henry Schuck on Twitter
Henry Schuck on LinkedIn
Henry Schuck Email
ZoomInfo
DiscoverOrg
University of Nevada
Ohio State University
The Carlyle Group
The E-Myth
YPO
EO
Oura Ring
Evernote
reMarkable
Smartsheet
Morgan Stanley
Ben Horowitz
Must read book: Ogilvy on Advertising, The Hard Thing About Hard Things

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Eric Siu on Twitter

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From an airplane designer to a marketing expert, today we are joined by Guy Yalif, the co-founder and CEO of Intellimize, a company that automatically optimizes websites to drive revenue and customer acquisition using machine learning. After making the unusual leap from a career in aerospace engineering, Guy accumulated considerable marketing experience by working in the startup space as well as for big brands like Twitter, Yahoo, and Microsoft. In this episode, he talks about the value that Intellimize offers its customers, including the unique ability to personalize the web experience for each user while also providing useful insight that can be leveraged to refine their messaging. Their sophisticated software gathers and interprets data to make suitable suggestions to site visitors, thereby boosting conversion rates and making a big difference in the sales department. In general, their customers are seeing a remarkable 46% improvement on the metrics they care about since Intellimize is all about focusing on those aspects that are most pertinent to their customers. For them, success is about ensuring that their customers are happy and successful, which is the exact reason why they are seeing such rapid growth themselves. To hear more from seasoned marketer Guy Yalif, be sure to tune in for this episode of Leveling Up!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:55] Guy talks about his unusual transition from aerospace engineer to marketing expert.
[01:57] Hear how Intellimize will personalize the web experience for each unique visitor.
[03:15] The value of a customized home page and how they interpret personalization.
[04:11] Using the tool to make money through personalization and get useful insights.
[05:02] Find out how Intellimize helped Stella & Dot achieve a 52% increase in conversion.
[06:48] How Intellimize knows the right messaging and experience for any given customer.
[07:56] The data Intellimize gathers to identify and suggest suitable products for site visitors.
[09:39] Leveraging machine learning to figure out what works without any manual input.
[10:53] How Intellimize makes money and the size of the companies and websites they cater to.
[11:59] Why it is not necessarily wise to sell your software on a price-per-test basis.
[12:32] Building a system to work with little traffic and to be faster than traditional testing.
[13:38] How customers are seeing a 46% improvement on the metrics they care about.
[15:14] Why Intellimize will get more out of data than a marketing team.
[16:54] How Intellimize works with customers’ marketing teams to code the suggested ideas.
[19:07] The biggest growth challenge Intellimize have had — finding the right team members.
[20:19] The overarching objective of ensuring that customers are happy and successful.
[21:14] Guy shares how using an Oura Ring has allowed him to leverage the power of sleep.
[23:40] The two people Guy most likes to learn from – Tod Sacerdoti and Doug Knopper.

Resources From The Interview:

Guy Yalif on Twitter
Guy Yalif on LinkedIn
Intellimize
Segment
Drift
Looker
Stella & Dot
Unilever
Emburse Payments
Tableau
ClickFlow
Dermalogica
Oura Ring
Quantified Self
37signals (Basecamp)
Tod Sacerdoti on Twitter
Doug Knopper on LinkedIn
FreeWheel
Must-read book: Getting Real

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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application

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Whether you’re trying to build wealth or simply have a better idea of market fundamentals, understanding macroeconomics will give you a significant upper hand. Nobody understands this better than George Gammon, the entrepreneur, investor, and real estate expert who helps his audience increase their wealth and freedom by teaching macroeconomics through his YouTube channel. On today’s show, George shares his thoughts on the state of the market, his approach to investing, and how he built a YouTube channel that went from 200 to 40 000 views a day just four months after its launch. George begins by explaining why the economy is in more danger now than in 2008, detailing that it is a complex system which, if meddled with, will produce unpredicted results and how the current Fed stimulus exemplifies this. We talk about how George approaches his portfolio and how this fits into his goals to live a life with as much freedom as possible. Here he discusses how to separate your investments into buckets, the need to set up a plan B, and how his decision to shack up in St. Bart’s during the pandemic factors into all this. We also focus on George’s recent career, and he shares the ins and outs of how he started his YouTube channel, his content repurposing strategies, and how the value he is bringing by teaching macroeconomics at a time like this contributed to the surge in his following. For all this and a bunch of actionable pointers from George about how to educate yourself about the economy and become a better investor, be sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[02:47] George’s road to learning about investing, interest in macros, and starting his YouTube channel.
[03:56] Problems with the financial system; meddling with a complex system we don’t understand.
[07:42] Understanding the Fed stimulus and how it’s making things worse now than in 2008.
[15:03] ‘Price makers’, and why thriving online businesses are more protected right now.
[17:08] George’s strategy for building an audience and product online and monetizing it.
[23:07] The sudden growth rates George’s channel experienced and what produced this.
[25:26] Asymmetric downside and why investors should understand macroeconomics.
[30:11] George’s advice on how to diversify your portfolio in the current climate.
[35:08] How to buy gold, or stocks that deal in it if you can’t get it physically.
[36:39] Insurance versus speculation: The difference between gold and bitcoin.
[37:35] Initial resources to consult for learning about macroeconomics.
[40:42] What freedom means to George; having a plan B and how to form one.
[47:07] Does understanding macroeconomics help you understand incentives?
[47:30] Getting a clearer understanding of economics by reading Thomas Sowell.
[49:09] ‘Stagflate,’ lie, and tax: Jason Burack and George’s view of what’s in store.
[51:31] George’s remote process for his whiteboard videos and tools that help him.
[52:53] Book recommendations from George for investing, probabilities thinking, and economics.
[56:07] Why George recommends listening to The End Game podcast with Mike Green.
[57:47] The best way to find George online.

Resources From The Interview:

George Gammon on YouTube
George Gammon on Twitter
The Rebel Capitalist Show
Social Blade
Robert Kiyosaki
Neil Patel
Milton Friedman
Free to Choose
Thomas Sowell
Basic Economics
Jim Rogers
Peter Schiff

Stan Druckenmiller * Chris MacIntosh * Lyn Alden * Jim Grant * Rick Rule * Sprott * The Canadian Mint * HSBC * Macro Voices * Real Vision * Nomad Capitalist * Hugh Hendry * Charlie Munger * Jason Burack on Twitter * Wall St. for Main St. * Peloton * Zoom * Skype * WeTransfer * Ed Thorp * The Grant Williams Podcast: The End Game * The End Game with Mike Green * Peter Thiel * Must read book: Beat the Dealer, Market Wizards

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Beat the Dealer: A Winning Strategy for the Game of Twenty-One

Market Wizards: Interviews with Top Traders

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As the social climate continues to become increasingly tense in the US, with the pandemic, politics, and proposed tax hikes, it’s becoming more important for entrepreneurs to have a plan B. Today’s guest is Andrew Henderson, Founder of Nomad Capitalist, a boutique advisory firm that provides entrepreneurs with holistic plans to legally reduce taxes, get second passports and create wealth offshore. He joins us to provide insights both into his company and the issue of geopolitical diversification generally. We discover the services that Nomad Capitalist offers, and how Andrew, having lived and invested in numerous countries, adds his particular expertise. We hear how Andrew splits up his time throughout the year and why he encourages people to consider lesser-known countries as options. The conversation naturally goes to the pandemic, how it’s affected Nomad Capitalist’s business, and why the government’s reaction has been such an eye-opener. While many people continue to have a strong allegiance to the United States brand-name, Andrew believes that the COVID crisis has revealed some truths that we can no longer ignore, making a second passport that much more crucial. To hear more about the importance of not being tied to one place and having an escape hatch, be sure to tune in today.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:20] Get to know Andrew, his background, and what his company, Nomad Capitalist does.
[00:59] Nomad Capitalist’s founding story and why Andrew thinks it has been so successful.
[02:48] The company’s content-heavy strategy which has helped with their growth.
[04:23] How the business runs and makes money as an advisory firm.
[06:08] Getting started with Nomad Capitalist – How entrepreneurs would get the ball rolling.
[07:37] Andrew’s thoughts for US founders who feel uneasy about the social climate.
[10:10] Some up and coming countries Andrew recommends founders check out.
[12:05] Andrew’s trifecta idea and splitting your time up between three places per year.
[14:14] Some of the places where Andrew has properties and where he’s looking to buy.
[15:00] Hear Andrew’s takeaways about COVID and the lasting impacts of the pandemic.
[16:25] The importance of not being stuck in one place.
[17:40] Enquiry growth at Nomad Capitalist over the years and revenue increase.
[19:49] Geopolitical diversification and why you should consider a second passport.
[21:42] Why Andrew renounced his US citizenship and the backlash he’s faced.
[26:21] The over-attachment people have to the brand name of America.
[27:36] Andrew’s take on crypto, the future of the dollar, and ways to hedge against the dollar.
[29:16] Looking back, what Andrew wishes he had done differently.
[30:08] Some of the books and other media that have been inspiring Andrew.
[33:13] Additional services Nomad Capitalist offers and how much entrepreneurs should set aside.
[38:02] How to find Andrew online.

Resources From The Interview:

Nomad Capitalist
Nomad Capitalist on YouTube
Andrew Henderson on Twitter
Andrew Henderson on LinkedIn
Andrew Henderson on Instagram

Nomad Capitalist * Robert Kiyosaki on Twitter * Salome Zourabichvili * Donald J. Trump * The Heritage Foundation * Louis Vuitton * The Imagineering Story * Must read book: The Ride of a Lifetime, EntreLeadership

Andrew's Links:

https://nomadcapitalist.com/
https://nomadcapitalist.com/2019/07/19/portugal-golden-visa/
https://www.youtube.com/nomadcapitalist
https://www.instagram.com/nomadcapitalist/
https://www.facebook.com/nomadcapitalist

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Single Grain
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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches

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This is a special bonus episode where we take a sneak peek into our virtual event and share a portion of one of the talks from the event. In this episode, we're sharing the mic with investing legend, Roland Frasier, who goes into detail about how to buy an existing business with no money down.

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We know the importance of networking, but many of us either shy away from it or take the wrong approach. Today's guest, Jordan Harbinger, does things differently, and it shows. As a Top 50 iTunes podcast host for over 12 years, Jordan deconstructs the playbooks of the most successful people on the planet, sharing their strategies and providing practical insights. In this episode, we hear about Jordan’s podcasting journey, and how building his show from scratch for a second time showed him the true power of his network and connections. We discuss the difficulties that came with starting over, including self-doubt and being unable to compensate the team fairly, and their resolutions. Jordan also shares some of his invaluable relationship development insights. Rather than calling it networking, which he feels has been tainted by sleazy salesman, Jordan’s approach is more authentic, and it recognizes the importance of making small deposits every day. Instead of ignoring most people and only reaching out to those who are can immediately do something for you, Jordan knows that opportunities are just ‘over the horizon’, which means front of as many people’s minds as possible. We get some actionable steps as well as a teaser of his free networking course. Along with this, we also discuss current podcast numbers, why he is spending so much on his show at the moment and some of the obstacles with podcasting ads. This was a great discussion, with so many key takeaways. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!

[00:25] Get to know today’s guest, Jordan Harbinger, and some of his accomplishments.

[01:51] How Jordan started his first and second podcasts and current numbers.

[05:20] Jordan’s team’s loyalty and how he paid them before the show was making money.

[07:11] The story of how Jordan’s team decided to work for low pay or free.

[09:50] Overcoming doubts and putting on a brave face as a leader.

[11:15] How Jason leveraged his network when he took a second go at his show.

[13:34] Jason’s approach to building relationships and what he does differently.

[14:44] Why Jason believes that most opportunities are ‘over the horizon’.

[16:36] The mistakes that most people make when they approach networking.

[17:57] People are more likely to help people who show a genuine interest in them.

[19:31] Networking is only awkward if you have not laid the groundwork.

[22:25] You are probably not as good at networking as you think you are, so learn more!

[23:06] Some of Jordan’s short networking drills.

[24:35] The key to successful systems: Easy to implement and quick results.

[25:20] How Jordan and Eric met, and the development of the relationship.

[26:59] Invest in building relationships early on; it’s much harder to do it when you need help.

[31:08] Jordan’s podcast numbers, including growth rates and where he sees it going.

[33:51] Give yourself permission to experiment!

[36:00] Why we need to re-think what a lifestyle business means.

[37:34] The reason Jordan is investing $600,000 into podcast growth.

[40:27] The common challenges in the podcast advertising space.

[42:16] Why Jordan believes that now is a great time to spend money on podcasts.

[43:46] Hear about the ads that Jordan buys on other podcasts and the results he’s seen.

[45:56] The benefits of having people search for you on Google.

[46:45] Jordan’s favorite podcasting tool and his must read book.

Resources From The Interview:

Jordan Harbinger
Jordan Harbinger on Twitter
Jordan Harbinger on Instagram
The Jordan Harbinger Show
The Jordan Harbinger Show on YouTube
Gary Vaynerchuk
Pandora
Jason DeFillippo
Jason Calacanis
6 Minute Networking a Free Course
Seth Godin
DoorDash
Joe Rogan on Twitter
Tim Ferriss
PodcastOne
Chartable
T.I.
Must read book: What They Don't Teach You at Harvard Business School

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Eric Siu on Twitter

What They Don't Teach you at Harvard Business School

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Although marketing has evolved a great deal over the past 100 years, the same principles still apply because human psychology has not changed. This is why is, no matter how complicated the marketing landscape gets, simple copywriting remains the most powerful. No-one knows this better than today’s guest, Craig Clemens, an exceptional copywriter, brand-builder, and positioner. As co-founder of Golden Hippo, a leader in direct-to-consumer marketing that builds innovative health, beauty, and pet care brands, Craig knows that it takes to connect with customers effectively. In this episode, we dive into Craig’s fascinating marketing journey, including some of the profound sales and life lessons he learned from his time as a telemarketer. We also gain insights into Craig’s copywriting process, where he highlights the importance of market research. He does not believe in selling products but instead offering unique solutions to people's problems. We also hear more about Golden Hippo and its distinct approach to building brands. Along with this, we touch on politics, where Craig dissects how effective marketing is key to building momentum and a dedicated support base. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:07] Craig’s background and his journey from telemarketing to where he is now.
[04:38] Some of the biggest lessons that Craig learned from his time in telemarketing.
[06:16] Craig’s recommendations about the best copywriting resources.
[07:28] Why successful companies are some of the best examples of great copywriting.
[09:29] Hear why you should be wary about studying venture-backed companies’ ads.
[10:59] What Craig’s daily copywriting and creative process looks like.
[12:17] The unique things about market research compared with other types of research.
[13:56] Why good copywriting is about doing the simple things really well.
[14:25] Gary Halbert’s copywriting advice and some of his seminal work.
[17:56] Golden Hippo’s current hiring needs and reopening their offices.
[18:28] Details about Craig’s company before Golden Hippo, Breakthrough Media.
[19:56] Golden Hippo’s founding story and current employee numbers.
[21:13] Hear more about Golden Hippo’s unique culture around each of their brands.
[22:32] The ads that Craig has written have generated over $1 billion in sales revenue!
[24:16] Important lessons that Craig has learned about leadership as his career has evolved.
[27:23] Marketers and founders that Craig is currently following.
[28:46] Craig’s take on politics and the role that marketing plays in the political landscape.
[33:37] Hear about Craig’s favorite business book and best business tool.

Resources From The Interview:

Craig Clemens Twitter
Craig Clemens Instagram
Craig Clemens LinkedIn
Golden Hippo

Eben Pagan * Double Your Dating * Claude C. Hopkins * Robert Collier

Eugene Schwartz * Alexa

Crunchbase * WeWork

Breakthrough Advertising * Robert Pittman * Gary Halbert * Hemingway Editor * Rachel Hollis * The Boron Letters * Tribal Leadership

Russell Brunson * John Reese * Dean Graziosi

Tony Robbins * Brendon Burchard * Donald Trump Twitter * Mike Bloomberg * Barack Obama * Tim Ryan * Must read book: Ready, Fire, Aim

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Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization

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Steve Gatena, CEO of Pray.com, joins us today to talk about entrepreneurship and what it takes to run the world’s #1 app for daily prayer and biblical audio content. For Steve, being a successful entrepreneur is all about starting simple, building momentum and experience, practicing extreme ownership, and never forgetting the value of one’s networks. Our guest has an impressive background, and he starts by explaining the different companies he was a part of in media production, and how he made the transition from these service-based business models to becoming the CEO of a venture-backed tech firm. He talks about how some business models are more difficult than others to run and how fortunate he was to cut his teeth on easier ones which gave him the skills he needed to launch a software product firm, the most complex of all. We get into some of Steve’s secrets for running Pray.com so well, talking about the relationship between religion and marketing, building a global A team of investors and executives for a remote-first firm, and the value of self-awareness in hiring and delegating to staff. Steve also weighs in on how he made multiple pivots before landing on Pray.com's premium subscription business model, and what listening to one’s customer means when the audience and amount of user personas that subscribe to Christianity is so humongous. For all this and so many more amazing nuggets from Steve as far as books, tools, and other resources for building agile systems, be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[02:25] Steve’s journey from the media production world to being the CEO of Pray.com!
[06:10] Using one business as a platform for another and how to be an entrepreneur.
[08:31] The story behind the helicopter gimbals invented by Steve’s partner.
[09:39] The secret to entrepreneurship: Get experience and build more complex businesses.
[12:11] Vital resources for building a startup, from books to courses and one’s network.
[13:58] Mike Jones, networking events, and how Steve built his executive/investor teams.
[19:50] The Pray.com podcast and how they make their money through subscriptions.
[21:37] Figures Steve is free to share: Subscribers, figures per year, growth rates.
[22:50] How Pray.com is optimizing their funnels based on different user personas.
[25:33] The strategy going forward: Adding value through content and community.
[27:44] Unexpected challenges and blessings Steve has experienced along the way.
[28:52] Energy Steve gets from his cofounders and what building an A team means.
[32:22] How Pray.com sources their global team of engineers, making them a remote-first firm!
[34:28] The value of joining peer groups and how well helping others scales.
[35:14] Steve’s hiring process and the best books on refining this methodology.
[37:17] Tools and books Steve uses to optimize agile systems at Pray.com.
[38:12] Core values and how Steve handles areas his knowledge lacks in being the CEO.
[42:19] Steve’s favorite tools and why he is switching from Mixpanel to Amplitude.
[43:36] Business model pivots, and how Pray.com arrived at the premium content model.
[49:06] Steve’s favorite business book; why he loves The Personal MBA.
[49:47] The most compelling essay or blog post Steve read recently: ‘Startup=Growth’.
[50:36] How to get in touch with Steve and learn more about Pray.com.

Resources From The Interview:

Steve Gatena on LinkedIn
Pray.com
Life, Leadership, and Legacy
REP Interactive
Video Fort
HELNET

YPO * Entrepreneurs’ Organization * Pete Carroll * Seahawks * Mark Sanchez * New York Jets * Red Bull * Marriott * Coldwell Banker * Herbalife * Discovery Planet Earth * Mission Impossible * Transformers * CSI * Law & Order * Children’s Hospital * UCLA Medical * Science * Greylock * Sequoia Scouts * Y Combinator * Startup School * Andrew Wilkinson on LinkedIn * Tiny * Cineflex * Channel Dynamics * Steve Blank * The Startup Owner’s Manual * Mike Jones on LinkedIn * Dollar Shave Club * Mike Dubin on LinkedIn * Katie Stanton * Breaking Bad * Ryan Beck on LinkedIn * Mike Lynn * Merrill Lynch * Matt Potter on LinkedIn * Anthony Pompliano * Extreme Ownership * Who * Scaling Up * Spotify * Atlassian * Confluence * Jira * Trello * Mixpanel * Amplitude * Hubspot * The Mom Test * Josh Kaufman * Paul Graham * Startup=Growth * Must read book: The Personal MBA

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Extreme Ownership: How U.S. Navy SEALs Lead and Win

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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Today, we are going to talk about seven years of operating lessons from taking over my ad agency! This is a multi-part series that talks about the most powerful lessons learned throughout the journey. When I first started running the business I didn't listen to the team and employees were leaving left and right. When I finally dropped down to one employee, I decided it was time to make a change. These are the lessons that helped me turn my business around and if you put them into action they can help you too!

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Many great tech companies have emerged from a founder trying to solve a pain point in their own lives, and AppDirect is no different. As the only end-to-end platform that helps deliver digital services on any device and accelerate time to market, the company has raised $350 million and is not slowing down anytime soon. Dan Saks is the President and Co-CEO of AppDirect, and he is here to share various insights on working in the business. In this episode, Dan sheds light on how the closure of his family’s 100-year-old furniture business opened his eyes to the need to connect businesses with the right technology. When he was graduating from college, SaaS and cloud services were in their infancy, and Dan recognized their power to help businesses thrive and bridge unequal access to technology. We get an overview of how AppDirect connects distributors of services so businesses can consume the applications they need. We then zoom out from the product-level view to a look at AppDirect’s long-term vision. It is unusual for a company to have this type foresight, so Dan explains why looking at the overarching problem of how to deliver cloud services to business frames their goals and allows for a highly iterative development process. This long-term thinking is also inextricably tied to their values, and we learn about how the company established theirs and how the strong culture stems from them. Along with this, Dan also presents illuminating insights on thinking about partnerships, AppDirect's interview process, and its ideas around peak performance and a holistic approach to wellness. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:47] Get to know Dan, his story, and what led him to found AppDirect.
[01:58] How AppDirect works and creates technological connections.
[03:08] Hear about AppDirect’s business model and the way they generate income.
[03:32] Some of AppDirect’s numbers, including workforce size, active users, and partnerships.
[04:08] AppDirect’s founding story and how they look to solve problems from the bottom up.
[05:46] Challenges that AppDirect faced in getting its product to market and lessons learned.
[07:50] How AppDirect managed to create a long-term vision so early on in its inception.
[09:12] Dan’s words of encouragement for anyone starting a business.
[09:40] AppDirect’s recruiting methodology and how it is optimized for long-term growth.
[10:40] Interview techniques to understand candidates’ passion and gauge how they align with AppDirect’s values.
[12:19] How AppDirect’s values are woven into activities from interviews to annual reviews.
[13:39] The process of establishing a methodical approach to values.
[16:00] Culture-related resources that have been valuable to Dan.
[17:03] What the role of a co-CEO entails and dividing responsibilities.
[18:38] Dan’s tips on partnerships and the importance of understanding their different forms.
[20:18] Hear about biohacking and the ways that Dan incorporates it into his life and AppDirect.
[22:23] How AppDirect encourages its employees to take care of themselves.
[23:43] The importance of letting people define their own work lives.
[24:29] Dan’s personal OKRs and how he uses them to make time for his passions.
[26:33] Dan’s must read book, favorite business tool, and inspirational resources.

Resources From The Interview:

Dan Saks on LinkedIn

Dan Saks on Twitter Dan Saks Email * AppDirect

Foundry Group * Peter Thiel * StarVest * Office 365 * Dropbox

AT&T Deutsche Telekom * René Obermann * Angela Merkel * Isadore Sharp * Four Seasons * Sam Walton

Walmart * Bill Gates * Ray Dalio on LinkedIn

Rubicon Project Frank Addante on LinkedIn * Harvard Business School

Leading at the Speed of Growth * Oura Ring * Ben Greenfield

Dave Asprey McGill University * OKR

Nicolas Desmarais on LinkedIn * Must read book: How to Win Friends & Influence People

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Leading at the Speed of Growth: Journey from Entrepreneur to CEO

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The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things that make her tick and how she got to be where she is today. Anna gets into her journey into the B2B space and what feeds into her out of the box approach to marketing. We turn our attention to Smartsheet next and hear from Anna about the platform’s fluidity and how they approach marketing it when the product does so many different things. She makes a case for how well the software lends itself to bottom-up adoption, and then we hear a few metrics that prove many larger firms are taking to it in a top-down way too. Anna gets into some of her unusual strategies for winning over these big enterprise clients next, and from there we dive a bit more into the places she finds her inspiration. For all this and more from a unique CMO with a flair for marketing and an equally outstanding product that is here to stay, be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] How Anna arrived in the B2B space bringing an emotional approach to marketing.
[02:20] The range of uses for Smartsheet – its agility – and why this means they need a CMO.
[04:57] Competitors of Smartsheet like AirTable that give an idea of what the platform does.
[05:36] How Smartsheet makes money and spreads due to its wide applicability.
[07:48] That Smartsheet is built for scale and is adopted in bottom-up and top-down ways.
[09:05] How valuable such a flexible product like Smartsheet is in an agile environment.
[09:38] Metrics that show how Smartsheet is attacking top-down marketing.
[10:27] How Smartsheet markets itself when it’s capabilities are so wide.
[11:44] The success of community and traditional marketing for Smartsheet.
[13:30] Anna’s mashup mindset: How she combines pep talks and more into marketing.
[15:35] Where Anna gets her inspiration, from country music to her favorite books.
[16:53] The ‘Uberization’ of customer service that has upped customer expectations.
[17:26] Anna’s favorite business tool and some of the podcasts she listens to regularly.
[19:05] Why Anna’s favorite business book is Pretty Good Advice.

Resources From The Interview:

Anna Griffin on LinkedIn
Smartsheet
NoCode
AirTable
Microsoft
Google
Monday
Asana
Apple
Steve Wozniak
Wall Street Journal
The Last Dance
Jeff Rosenblum
Uber
Instagram
OZY
Shelley Zalis on Twitter
The Female Quotient
Leslie Blodgett on Instagram
Bare Escentuals
Must read book: The Great Gatsby, Friction, Pretty Good Advice

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Friction: Passion Brands in the Age of Disruption

Pretty Good Advice: For People Who Dream Big and Work Harder

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Business travel may not be happening as frequently anymore due to the COVID pandemic, but that does not concern today’s guest, Avi Meir. He is CEO and Co-Founder of TravelPerk, a ground-breaking business travel platform that offers companies of any size a one-stop-shop to book all of their travel in a single space. Avi is a travel industry veteran with fifteen years of experience. In this episode, we learn more about the platform, including the pain points they look to solve, how they generate income, and the ways they are reimagining business travel. We also learn about Avi’s choice to base the business in Barcelona, an unconventional destination for a tech company. Not only does the city offer a great quality of life, but Avi also believes that it influences their ability to attract top talent. Naturally, the conversation goes to COVID and how TravelPerk has been impacted. Avi shares the remarkable decision they have made to not let anyone go, and how they have used a combination of government relief and out of pocket payments to ensure their employees are furloughed with 80% pay. Aside from the practicalities of having to rehire, Avi knows that a drastic restructuring would harm the company culture, which they value tremendously. We discuss why figuring out core values is the foundational step to fostering a great culture, and learn what TravelPerk did to establish theirs. Along with this, Avi talks about their FlexiPerk product, which has been a pandemic standout and his hot take of why 2021 will see more business travel growth than 2019! Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:10] An introduction to Avi, his background, and how he came to found TravelPerk.
[02:25] Learn more about TravelPerk and its mission as a business travel platform.
[03:36] Hear about how the platform makes money through commission and products.
[05:10] The typical amount customers can expect to pay on TravelPerk and the costs they save.
[07:28] Some of TravelPerk’s numbers, including employee count and growth rate.
[08:45] Why Avi decided to found TravelPerk in Barcelona which is not a typical tech hub.
[10:47] How TravelPerk manages to recruit great talent and its international workforce.
[12:44] Hear how Israeli culture influences their prolific innovation and work ethic.
[14:39] How TravelPerk has dealt with COVID, including the decision to furlough employees.
[17:59] Avi shares some COVID-related statistics about the business travel industry.
[20:23] The FlexiPerk product TravelPerk offers and its strength, particularly during the pandemic.
[23:16] What culture means at TravelPerk and some unique ways the company fosters it
[24:00] TravelPerk’s core values and how they were defined.
[27:08] Hear Avi’s contentious prediction for the future of the travel industry.
[28:00] Despite all the pandemic-related shifts, the need for human connection still remains.
[28:49] Avi’s must read books and favorite business growth tool.
[32:01] Why Avi tries to stay away from social media where possible.

Resources From The Interview:

Avi Meir on Twitter
Avi Meir on LinkedIn
TravelPerk
Hotel Ninjas
Booking.com

Farfetch Monzo * Expedia * Airbnb * IESE * Start-up Nation * Jim Collins

Zoom * Chris Voss * Slack * Notion * Qassim Suleimani * Must read books: Never Split the Difference, Delivering Happiness

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Start-up Nation: The Story of Israel's Economic Miracle

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What does it take to be successful as a new CEO? Whenever you're joining a new company, it's important to avoid rocking the boat at the beginning. In this session we discuss ways to have a successful transition into any company at the executive level.

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Joining us today is Gino Wickman, the founder of EOS Worldwide—a leadership team development company—and the creator of Entrepreneurial Leap, Rocket Fuel, and the bestseller Traction, which you have heard many founders rave about. Contrary to what other books on entrepreneurship want to make you believe, not everybody is cut out to be an entrepreneur—so says Gino who has established himself as an authoritative voice on the subject over the past 20 years. According to him, there are six essential traits that every true entrepreneur has, and as controversial as it seems, he believes that a person is born with these traits and cannot necessarily acquire them at will. He also distinguishes between a visionary and an integrator, the former coming up with the great ideas and then pivoting to the next and the latter who is skilled at implementing and maintaining those ideas and keeping things consistent. These are some of the reasons why his books and entrepreneurial philosophies are radically different from the many others on the market. In this episode, he gets into what EOS (entrepreneurial operating system) is and what it means for entrepreneurs and their leadership teams, and he talks about recognizing the need for a system that would help businesses to manage their human energy more effectively. After all these years, Gino’s dream is not to ride off into the sunset and leave it all behind but rather to take up a new role as a coach and mentor to aspiring entrepreneurs—because this is what gets him fired up and performing at unusual energy levels. Tuning in, listeners will also hear about his latest book and project Entrepreneurial Leap and how it is helping first-timers to formulate a plan and take action!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:00] Gino talks about his entrepreneurial journey and being an EOS implementer at heart.
[02:03] Redirecting his energy toward teaching entrepreneurs and what he hopes to achieve.
[02:55] The value of having spent the past 25 years learning from established companies.
[04:03] What EOS is all about and how it serves entrepreneurs and their leadership teams.
[05:13] Identifying the need for an operating system to orchestrate and manage human energy.
[06:44] Working hands-on with clients and getting referrals—the secret to Gino’s success.
[08:32] Why he bothers with coaching and teaching despite his success.
[09:53] Gino discusses Entrepreneurial Leap and why he has a 10-year timeline for the project.
[11:09] How this book is different from the many other books on entrepreneurship out there.
[13:03] An overview of the six essential traits of a true entrepreneur.
[13:44] What it means to be a visionary versus an integrator in the context of entrepreneurship.
[15:57] The positions that are typically occupied by a visionary and integrator in an organization.
[17:07] What EOS clients do when they grow beyond the ideal 10–250 employee mark.
[19:08] The benefits of implementing EOS and Entrepreneurial Leap early on in a startup.
[20:36] The roadmap that Gino created to help aspiring entrepreneurs formulate an action plan.
[22:20] What Gino’s current work structure and team look like after selling EOS Worldwide.
[23:42] The three different ways of implementing EOS in your business.
[24:53] Doing what he loves and other reasons for Gino’s consistently high energy levels.
[27:24] Gino makes a case for the power of writing and planning with pen and paper.

Resources From The Interview:

Gino Wickman on LinkedIn
Entrepreneurial Leap
Entrepreneurial Leap Website
Traction
Rocket Fuel
EOS Worldwide
Tesla
Must-read books: Think and Grow Rich, The 7 Habits of Highly Effective People, The Five Dysfunctions of a Team, and Good to Great

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The Five Dysfunctions of a Team: A Leadership Fable

Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?

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As a B2B business, attracting an audience to your website to convert them into sales leads is not an easy process, but Madison Logic does it all for you. Madison Logic is an account-based marketing service that helps B2B companies convert their best accounts faster and today we learn more about the firm from its Co-Founder and COO, Vin Turk. Vin opens by explaining how he got the idea to streamline conversions in the B2B space before explaining exactly what it is that Madison Logic does. We move on to discuss how the firm makes its money on both the lead and display side before chatting more about their ideal customers. Vin shares some impressive metrics about growth and ROI, mentioning their unique journey without VC backed capital and how being featured on INC 5000’s list six times back to back made a difference in this respect. We get into exits, spinoffs, and the company’s long term vision next, before drilling down on their customer acquisition model which includes a brilliant strategy to become more vital to current ones. Wrapping up with Vin, we chat about how Madison Logic keeps values consistent in the firm as far as strategy and corporate culture, and hear some amazing tips from him around continuous self-evaluation and reflection, so be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:40] The story of Vin’s idea to streamline conversions that grew into Madison Logic.
[02:49] A real example of how Madison Logic connects sellers to buyers in the B2B space.
[04:58] How Madison Logic partners with news outlets to market to their clients.
[05:48] Madison Logic’s business model making money on a cost per lead basis.
[06:36] Ideal clients: enterprise and mid-market B2B technology companies.
[07:30] Metrics around growth, ROI, employee count, and international offices.
[08:12] Why being featured on the INC 5000 list six times was beneficial to Madison Logic.
[09:43] Exits and spinoffs Madison Logic has gone through; its long term play.
[11:38] Customer acquisition and why ML is focusing on expanding current customers.
[13:33] ML’s favorite tools for contact discovery, automated outreach, accounts intel, and more.
[14:32] The size and structure of the sales team at Madison Logic.
[14:58] How Madison Logic keeps vision and values for corporate culture and strategy aligned.
[18:15] ‘Not sweating the small stuff’ at Madison Logic by trusting in overall growth.
[19:42] Book recommendations from Vin and Eric for how to run a better business.
[20:50] Vin’s favorite business tools and why he loves Slack and Domo.
[21:25] The best way to get in touch with Vin online and learn more about Madison Logic.

Resources From The Interview:

Vin Turk on LinkedIn
Vin Turk Email
Madison Logic
The Department of Defense
Northeastern University
Info Week
IBM
Oracle
Intel
Dell
Cisco
Inc 5000
Clarion Capital
Bombora
Salesforce
Marketo
Bizable
LinkedIn Sales Navigator
‘Dharmesh Shah Vectors Elon Musk’
Ben Horowitz
Mark Cuban
Slack
Domo
Must read book: The Hard Thing About Hard Things, The Innovator’s Dilemma

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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

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Do you need to have a big company before you start worrying about things like vision and culture? I used to think so... but the truth is, building culture and demonstrating the vision is the most important job of the CEO and can make or break whether you're successful. In this clip, we'll talk about ways you can implement culture, recruit a-players and share your vision better with your team, no matter how big or small your company is!

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Today’s guest, Gary Saarenvirta, has been thinking deeply about AI long before the current hype. Having worked in the AI space for over 25 years, Gary was shocked at how little math and science was used in big business, and founded Daisy Intelligence to fill this glaring gap. Daisy is a SaaS AI-powered platform that helps retailers and insurers achieve higher profits by helping them make smarter operating decisions. In this episode, Gary sheds light on some of Daisy’s product offerings and the specific ways they increase profitability. As someone with an engineering background, Gary always focused on the technical side of things, but with the growth of the business, he has become increasingly aware of the value of people and culture. We talk about various ways that Daisy looks after their team, including flexible remote working options during COVID and mentoring programs. Gary himself has seen the value of having a coach, and he shares how this has helped him grow as a leader. Along with this, we discuss why Daisy’s technology is uniquely differentiated and how they use optimal control thinking to ensure their software stands out. Gary believes that by making businesses more efficient, through autonomous enterprise, it will not only reduce product costs but decrease the cost of living generally. We wrap the show up by hearing some of Gary’s must read books as well as why being a small company that has productized AI has helped them attract top talent. Don't miss out!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Learn more about Gary and his background, and his company, Daisy Intelligence.
[01:48] Some of Daisy Intelligence’s current clients including, Walmart Canada and Allianz.
[02:08] How Gary walked into the idea for Daisy after a stint in the corporate world.
[03:48] Hear about how Daisy makes money as a SaaS platform and their pricing structure.
[05:19] Some numbers related to Daisy, including employees, growth rates, and more.
[06:49] What Gary has learned about the importance of culture as Daisy has grown.
[07:43] Specific tools and resources Gary has used to build company culture.
[08:56] The ways that Daisy has taken care of their employees.
[10:22] How coaches have helped Gary grow as a leader and what’s been effective for him.
[11:22] What optimal control is and how it’s helped Daisy to their $5.5 million ARR.
[13:06] Why making companies more efficient is one of Gary’s main motivators.
[13:43] The time it took for Daisy to reach product-market fit.
[16:30] How Daisy stayed afloat for 12 years before getting VC finance in 2015.
[17:59] Gary’s favorite business tools and why he enjoys looking at cashflow.
[18:42] Must read books that Gary recommends and other resources he consumes.
[20:06] Bonus question: How Daisy manages to recruit such high-talent people.

Resources From The Interview:

Gary Saarenvirta on LinkedIn * Daisy Intelligence * Walmart Canada * Green Shield Canada * Allianz

IBM * Geoffrey Hinton * Play Bigger * QuickBooks * Salesforce

Patrick Lencioni Ideal Team Player TensorFlow * Must read books: The Five Dysfunctions of a Team, The Advantage,Built to Last, Good to Great

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When should you split your focus and start to take on multiple projects? The problem with a lot of people is that they never focus on completing one project all the way through. Or they fail to diversify at the right time. In this clip, Eric shares his thoughts around the importance of creating a launch pad business before splitting to different projects.

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Today we are excited to bring you a conversation with Amy Lacey, the bestselling author of Cali’flour Kitchen and the founder of Cali’flour Foods, a company that sells cauliflower-based foods and currently the fastest growing food company in e-commerce. When Amy began looking into resolving her autoimmune issues, she stumbled on a recipe for a cauliflower pizza base, which she perfected, started selling at farmers’ markets, and eventually built out into an 8-figure business. In this episode, she gets candid about the percentage of her business that is based on e-commerce versus retail, her thought process behind deciding to bring venture capitalists on board, and why it was more about choosing strategic partners than getting the financial backup. Since the earliest days, customer service and experience have been a top priority for her and the team, a value she believes sets them apart from many other food companies and opens doors to the most unexpected opportunities, including the chance to talk to people like Martina McBride and Whoopi Goldberg. And the secret to outstanding customer service, she says, lies in your ability to truly listen to the needs of people and then to deliver the perfect solutions. Amy also discusses how the COVID-19 crisis affected their sales, the importance of surrounding yourself with people who know the industry, the equity you should be prepared to give to key stakeholders, why you have to secure your trademark as early as possible, and more!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:56] Hear about the circumstances that led to Amy starting Cali’flour Foods.
[01:39] The journey of discovering all the foods that were causing inflammation in her body.
[02:30] Wanting to find a way to still eat pizza and experimenting with a cauliflower pizza base.
[03:01] Taking her pizza bases to the farmers’ market and selling out before even getting there!
[04:18] What Cali’flour Foods’ bestselling products are and those coming to market soon.
[05:24] The percentage of her business that comes from e-commerce versus retail.
[06:18] Putting the customer at the center of the brand and sharing their success stories.
[06:51] Deciding to bring in the venture capitalists to help her get into the grocery market.
[08:50] How the capital piece was more about strategy than money per se.
[09:58] Growing from 18 to 100 employees since bringing in the VCs and other great stats.
[11:00] Find out how COVID-19 has affected their business and sales.
[12:06] How she went from stay-at-home mom to 8-figure entrepreneur.
[13:31] Prioritizing customer service by employing people who had significant experience in it.
[14:28] Amy’s pizza party with Erin Oprea and Martina McBride and other amazing meetings.
[15:36] The importance of being a good listener and offering impeccable service.
[16:15] Growing fast based on the integrity of the product and being transparent.
[17:07] Why you need to surround yourself with people who have experience in the industry.
[17:31] How Amy went about recruiting the right people and getting an advisory board together.
[19:11] Get an idea of the equity you should be willing to give up to an advisory board.
[21:20] Securing your trademark and being careful who you share your business with.
[22:18] The value of the StoryBrand book, framework, workshop, and podcast.
[23:46] Amy makes a case for why email is her favorite business tool.

Resources From The Interview:

Amy Lacey on LinkedIn
Amy Lacey on Instagram
Cali’flour Foods
Cali’flour Kitchen
Robb Wolf
Chico Farmers’ Market
Shopify
StoryBrand
Erin Oprea
The 4x4 Diet
Martina McBride
Whoopi Goldberg on Twitter
SurveyMonkey
Building a StoryBrand (Podcast)
Donald Miller on LinkedIn
Infusionsoft
Klaviyo
Must-read book: Building a StoryBrand

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Growth Everywhere
Single Grain
Eric Siu on Twitter

The 4 x 4 Diet: 4 Key Foods, 4-Minute Workouts, Four Weeks to the Body You Want

Cali'flour Kitchen: 125 Cauliflower-Based Recipes for the Carbs You Crave

Building a StoryBrand: Clarify Your Message So Customers Will Listen

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How much should you spend on a business coach? How do you know if you'll get a valuable ROI from the experience?

In this episode Eric shares his thoughts around why business coaches are worth it, and how to find a coach who will push you to greater heights.

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On today’s show, we are happy to welcome someone we’ve wanted to have on for some time now, Andrew Wilkinson. He is currently a Managing Partner at Tiny Capital, as well as the Founder of MetaLab, which helped design Slack. Along with this, Andrew is also invested in a range of other companies. In this episode, we learn more about his incredible journey and how he grew a passion for tech and design into a range of flourishing businesses. Andrew also sheds light on his investing education and overcoming his initial reluctance to see the power of investments. For Andrew, being an entrepreneur is about freedom to create the life you want, and having time to pursue your interests, which is how he saw the value of delegating. This is not easy when you are starting out your entrepreneurial journey, as Andrew knows, but as a company scales, so too should the owner’s levels of delegation. We take a look at the types of businesses Tiny Capital is interested in and why they are only pursuing simple business models. Our conversation then takes a turn into a different interest of Andrew’s — subscription podcasts. We discuss why these are such effective, yet untapped income-generating models and Andrew shares some of the work they are doing in this space. We then circle back to Tiny and leadership more generally where Andrew unpacks the importance of incentives along with his characteristic lazy leadership style. Andrew’s self-reflexivity and ability to talk openly about his weaknesses is truly refreshing. This conversation was a great look into what it really means to be an entrepreneur. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:16] Hear more about Andrew’s background and his varied business journey so far.
[06:58] What led Andrew to learn about investing and what stood out to him in his education.
[09:39] Why Andrew is not a good CEO and what he has done to compensate for this.
[10:41] Learn about a launchpad business and the opportunities it provides owners.
[11:04] A common mistake entrepreneurs make: Building the first business to be venture-backed.
[12:50] What Andrew’s day-to-day looks like and the different activities he’s involved in.
[14:09] The kinds of businesses that Tiny Capital is currently interested in.
[16:05] How Tiny buys businesses and some of the terms they stipulate.
[17:01] Insights on how Tiny brings companies down from unrealistic venture valuations.
[18:05] Tiny’s organizational structure and tips for anyone looking to start something similar.
[20:58] Some of the characteristics that Andrew looks for when hiring a CEO.
[21:48] Why hiring great executives when starting out is so difficult.
[22:26] The different comp structures that are appropriate for these high-level executives.
[23:13] How Tiny interprets profitability and different ways to manage cashflow.
[24:18] The difficulties Tiny’s staff faced working on the range of entities and splitting attention.
[26:10] Find out about subscription podcasts and why Andrew is so passionate about them.
[31:09] Andrew’s interest in the No Code movement and why it’s valuable for business owners.
[35:02] The motivation behind Tiny’s Twitter ads and their efficacy in relation to deal flow.
[36:55] Andrew’s take on incentivization, common mistakes, and examples of good ones. [40:53] Incentive-related resources that have helped Andrew.
[41:47] How Tiny thinks about company culture after founders have departed.
[44:29] What it means to be a ‘lazy leader,’ and the role a CEO should play.
[46:28] Books that have shaped Andrew as an investor.
[48:11] Andrew’s favorite tool that’s not part of his portfolio.

Resources From The Interview:

Tiny Capital
MetaLab
Andrew Wilkinson on Twitter
Andrew Wilkinson on LinkedIn
Dribbble
Designer News
Slack
WeWork
Steve Jobs
TechCrunch
Coinbase
Shopify
Warren Buffet
SpaceX
Berkshire Hathaway
Zack Onisko
Creative Market
Supercast
Tim Ferriss
Joe Rogan
DoubleUp
Squarespace
Flytographer
Lambda School
Bubble
Coda
Zapier
Anthony Casalena on LinkedIn
Charles Munger
The Psychology of Human Misjudgment
My First Million
Superhuman
SaneBox
Jason Fried
Basecamp
HEY
Must read books: The Dhandho Investor, Tao of Charlie Munger, Buffett: The Making of an American Capitalist

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

The Dhandho Investor: The Low-Risk Value Method to High Returns

Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark

Buffett: The Making of an American Capitalist

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When I first started podcasting, I was only getting 9 downloads a day. This sad trend continued through the next 12 months... and even after 2 years I was only getting 30 downloads a day. Flash forward to today and I'm generating over 1.3 million downloads a month. What happened? In this clip we'll discuss the lessons I learned along the way of recording over 2,000 episodes!

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Elay Cohen, CEO, and co-founder of SalesHood joins us on the show today to talk sales enablement platforms, dominating a category, and boosting sales through collaboration! SalesHood is a sales enablement platform that has been at the forefront of its niche as it evolved from its early adoption phase to a broad base market offering! We hear about the platform’s genesis where Elay realized the benefit of doing sales enablement to help companies grow while he was Senior VP of Productivity at SalesForce. From there, we learn what sales enablement actually means before Elay talks about the many companies who have experienced hyper-growth since adopting their platform. Elay weighs in on how SalesHood makes their money as well as shares metrics about their growth rates, ARR, and more! We also get into the effects of COVID on the success of SalesHood and their clients, and how the platform is perfectly suited to thrive at this time of increased migration to virtual. Elay does a great job of explaining the story behind how they arrived at a product to market fit, which leads into the topic of creating and dominating a category, and the role Elay’s book, Enablement Mastery, as well as his initiatives to create communities around sales enablement have played in this. Wrapping up, we hear Elay’s thoughts on his favorite book, tools, and CEOs so make sure to listen in and hear it all!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing Elay Cohen and SalesHood, a sales enablement platform.
[00:38] What led up to SalesHood; the need to build a system that helped with scaling.
[01:40] What sales enablement is and how it helps teams boost sales through collaboration.
[02:35] Examples of companies using SalesHood that have experienced hyper-growth.
[04:12] How SalesHood makes money using a price per seat model.
[05:09] Metrics for revenue, growth, employee count, ARR, users, customers, and more.
[07:49] How COVID has helped SalesHood by enabling their clients to go virtual.
[08:36] The two-plus year journey taking SalesHood to product to market fit.
[13:17] Creating/dominating a category and why Elay wrote Enablement Mastery.
[17:18] The value of creating a community around a category to dominate it.
[19:43] Elay’s book recommendation and what he’s learning from That Will Never Work.
[20:47] Essential software tools Elay uses.
[21:43] Why Elay is such a fan of Gordon Ritter, Jason Lemkin, and Carmel Jud.
[23:39] The best way for people to find Elay online and connect with him.

Resources From The Interview:

Elay Cohen
Elay Cohen Email
Enablement Mastery
Arthur Do
SalesForce
DocuSign
RingCentral
Sage
Verizon
Ron Baden
Domo
Adobe Sign (EchoSign)
Fortify
Parker Harris
Marc Benioff
Telogis
Arjun Gupta
John Hopkins University
Northern Illinois University
University of Texas at Austin
Stanford University
Dreamforce
Jira
Google Drive
Google Docs
Google Slides
Google Spreadsheets
Gordon Ritter
Emergence Capital
Jason Lemkin
Carmel Jud
Rising International
Must read book: That Will Never Work

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Growth Everywhere
Single Grain
Eric Siu on Twitter

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

Enablement Mastery: Grow Your Business Faster by Aligning Your People, Processes, and Priorities

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Does marketing mean making money? It can be very easy as a marketer to focus on all the ways to generate a profit and make a lot of extra cash through sometimes shady ways. But is that best for the long term? In this clip, Eric Siu shares his thoughts around long term strategies to develop a marketing breakthrough and avoid short term thinking. This will help you from getting stuck at a ceiling.

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Making money is easy, according to our guest today, Taylor Welch, co-founder of Traffic and Funnels, but knowing how to invest and multiply wealth is the hard part. This is why he has made it his mission to arm people with the skills they need to grow their money and minds beyond self-imposed limits. We kick off this episode by learning more about Traffic and Funnels and how they help clients build online digital marketing systems and show high-level consultants, coaches and experts how to develop lead generation machines to scale businesses to seven figures a year. From there, we dive into the importance of mindset. For a long time, Taylor was a skeptic about how important it is, but through seeing the power of positive, intentional thinking firsthand, he now knows that it’s a foundational pillar of success. We then turn our attention to leadership where Taylor shares his approach. For him, it’s about fostering his team to be able to not only make decisions but understand the motivation behind their choices. It's not about not making mistakes; it’s about what you learn from them. We round the show off by delving into the flywheel approach to business, SalesMentor, and why all businesses don’t need to make money. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:04] Learn more about Taylor’s background and the work that he currently does.
[02:23] Find out about Traffic and Funnels, what they do, and how they make money.
[04:26] The importance of mindset and why people stay stuck where they are.
[05:48] Why Taylor believes it’s important to have lower ticket, affordable products.
[08:35] Passion is an equally important driver in creating a product as money is.
[09:33] Where Taylor puts his time and energy in the business.
[10:05] Taylor’s tips for entrepreneurs who want to scale their businesses effectively.
[11:39] Learn more about how Taylor coaches his leadership team and the approach he takes.
[14:46] How Taylor thinks about risk when delegating decision-making.
[16:32] Some of the $10,000/hr. tasks Taylor dedicates his time to.
[18:04] Why Taylor believes that leadership is the hardest part of running a company.
[19:11] The marketing strategies that are helping Traffic and Funnels’ growth currently.
[21:37] Find out how to strategically repurpose old content and frame it as new.
[23:03] Traffic and Funnels’s approach to new ads and new offers.
[26:01] The flywheel approach: How entrepreneurs create new businesses from existing ones.
[27:03] Why it’s not necessary to build every business for money.
[28:04] Learn about SalesMentor and the work that it does.
[30:16] The book that’s shaped Taylor’s thinking and the tool he’s using in his business.

Resources From The Interview:

Traffic and Funnels
Taylor Welch on Instagram
Taylor Welch on LinkedIn
Wealth Cap Holdings
‎Daily Mind Medicine
Chris Evans on LinkedIn
Mastering the Rockefeller Habits
Verne Harnish
Russell Brunson
Jay Abraham
Ray Dalio
Asana
Elon Musk on Twitter
Must read book: Principles

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

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Improving your income can start with some very simple changes.

Join peer groups Hang out with people that are near your level, a little ahead of you, and people that are way ahead of you. Being able to lean on other people's experience goes a long way.
Find the right coaches If the Kobe Bryants and the Michael Jordans of the world have coaches, then you can definitely benefit from coaching too. But you need to have a really good idea of what you need.
Understand relationship capital Build connections for yourself, and connect other people to help them. Being a connector goes a long way.
Create a content habit Create content to learn about the things you're teaching; it'll help you articulate your thoughts more clearly too. Content helps people discover you, and that leads to more relationships.
Have very specific goals Constantly remind yourself of what you're striving for. Put post-its where you brush your teeth | near your monitor | on your fridge, etc.
Write down your top 3 goals for the day To achieve your larger goals, you have to achieve the smaller ones first. If you're getting 3 important (meaningful?) things done per day, you're well on your way to achieving what you want to.
Create a health habit Get good sleep. Eat well. Exercise. You won't perform as well as you can at work if you're not healthy. It's not a waste of time to do those things, it's an investment into better performance.

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Staying ahead of the pack and knowing what the next big thing is is not an easy skill, but it’s one today’s guest, Clinton Sparks, has mastered. As a Grammy-nominated producer, with over 75 million records sold, it would have been easy for Clinton to rest on his laurels and stick with music only. Instead, he is the former Vice President for Business Development at FaZe Clan, a professional esports company, author, and founder of Get Familiar Radio. Sparks recently resigned from Faze and started the worlds most diverse gaming organization called XSET.

We kick off the show by learning more about esports and why Clinton thinks marketers should be paying more attention to it. He talks about the importance of understanding this young, internet-savvy generation who can spot inauthentic advertising a mile away. We find out more about how to properly speak to gamers and discover what resonates with them. We then turn our attention to how Clinton’s upbringing fostered his entrepreneurial spirit and the value of building enduring relationships. Clinton struggled to find his place in the world, but through hard work, honoring his relationships, and showing empathy, he has managed to succeed. From there, we move onto the younger generation’s desire for fame over greatness and how the culture of instant gratification has devalued the true meaning of the hustle. Throughout the episode, Clinton highlights the importance of your reputation and ensuring that business deals are about reciprocity over financial gain. We wrap the show up with a look at what is on the horizon in the esports world along with the main takeaways from Clinton’s book, How To Win Big in The Music Business. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:20] An overview of Clinton’s background and some of his professional achievements.
[01:26] Why marketers need to pay more attention to and spend more in esports.
[02:32] Clinton’s suggestions of good places to start when delving into esports marketing.
[03:52] How the gaming mentality is different from the typical consumer.
[05:26] Hear more about Wendy’s recent Fortnite marketing campaign.
[07:42] Find out more about how Clinton always manages to stay ahead of the curve.
[09:41] The scene from Good Will Hunting that Clinton finds so relevant to the world today.
[12:29] Clinton shares more on his book, How To Win Big in The Music Business.
[14:55] The importance of being honest about where you are and where you aspire to be.
[15:50] Why Clinton thinks people should focus on greatness and not fame to truly succeed.
[18:36] Hear more about Clinton’s expanded definition of greatness.
[19:35] Clinton’s tips on building great relationships and his dirt pile strategy.
[22:05] What is currently exciting Clinton most in the esports world.
[25:11] Why it’s important to consider how valuable a business deal is for the other person.
[26:43] Hear about why Clinton’s favorite business tool is social media and how he uses it.
[29:20] Clinton’s favorite business book.
[31:45] What to expect from Clinton’s book, the main takeaways, and how to find it.
[34:51] The best way to find Clinton online.

Resources From The Interview:

Clinton Sparks on Instagram
Clinton Sparks on Twitter
Clinton Sparks on LinkedIn
Clinton Sparks on Facebook
How To Win Big in The Music Business
FaZe Clan
Get Familiar Radio.
Samsung
Beyoncé
Pepsi
Eminem
Nordstrom
Lady Gaga
Wendy's
Fortnite
Good Will Hunting
Wayne Gretzky
Offset on Instagram
Must read book:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

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Is your podcast stuck? Are you wondering how everyone else got their show to be successful, while your show is still struggling to get downloads? That used to be me. For over a year I was only getting 9 downloads a day. It took me over 2 years to finally learn how to breakthrough to the next level and after deploying these strategies, I'm now well over 1.2 MILLION downloads a month.

You don't have to go at this the hard way.

Follow these strategies to skyrocket your downloads today.

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Joining a firm as CEO requires a very specific skillset, and today we chat with Dennis Fois about his journey with Copper in this capacity, and what differentiates the company in the CRM space. Most CRMs have placed too much focus on increasing visibility at the company level at the cost of productivity at the user level, but Copper is different. In a nutshell, Copper is a productivity CRM designed for companies that use G Suite. Dennis begins by sketching out his experience and specialty of joining firms as their CEO to boost their scaling process and journey to product-market fit. From there, he gives us an idea of the vision at Copper – to be truly user-focused and increase adoption while making it more organic by honing in on amazing UX. We drill down on the process whereby a company onboards a CEO next, and Dennis does a great job of explaining when, how, and why this should happen, the typical differences between CEOs and founders, and what his experience joining Copper in the middle of their journey looked like. Building a great company culture across distributed and remote teams becomes our next main talking point, and Dennis lays out his brilliant thinking and approach to this matter. Make sure you catch today’s interview to learn how a CEO should run a firm from a man that was born for the role.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:52] Dennis’s travels, his professional experience, and the value he provides as a CEO.
[01:35] What differentiates Copper from other CRMs: Focusing on UX and productivity.
[02:19] How Copper charges on a per-user/per-month basis in a three-tiered model.
[02:29] Growth rates for Copper after the pandemic and how their user focus affects this.
[03:46] What captured Dennis’s attention at Copper and the roles of CEOs versus founders.
[06:08] When and how CEOs should be hired according to Dennis’s experience of this process.
[07:22] Why an external CEO should be hired and how to find one.
[08:40] The process for Dennis as far as his onboarding with Copper and what went right.
[10:38] Building a healthy company culture in a virtual/remote work landscape after COVID.
[16:45] Considerations and insight while building a long-form writing culture in the company.
[19:25] Growth areas for Copper: Scaling spend down while getting more conversions.
[19:55] How people are finding/adopting Copper because they need it, not because they found it on an app store.
[20:23] Dennis’s favorite tool that isn’t Copper and how he uses it.
[20:49] A book recommendation from Dennis and other media he likes to consume.
[21:44] Where to learn more about Copper as well as Dennis.

Resources From The Interview:

Dennis Fois on LinkedIn
Copper
G Suite
Jon Lee on LinkedIn
Vonage (NewVoiceMedia)
Peloton
Basecamp
Amazon
Confluence
Bear
Malcolm Gladwell
Tim Ferriss
Must read book: Talking to Strangers

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Talking to Strangers: What We Should Know about the People We Don't Know

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Today we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing.
[00:34] Hear why it is important to spy on your competition’s marketing.
[01:00] You can also benefit from seeing what indirect competitors are getting up to.
[01:04] Examples of the kinds of things to look at when spying on advertising campaigns.
[01:55] BuiltWith and Wayback Machine will show you what technology people are using.
[02:26] Use Social Blade to see the growth rate of various channels.
[02:45] A list of tools that will show you what others are doing in terms of content and SEO.
[03:11] SimilarWeb shows referring websites and the breakdown of traffic.
[03:41] Google Alters will notify you every time your competition does something new.
[04:01] If you are in the tech world, check out Crunchbase to follow news about competitors.
[04:21] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels

Adbeat

BuiltWith

Wayback Machine

Social Blade

Ahrefs

SEMrush

Ubersuggest

BuzzSumo

SimilarWeb

Crunchbase

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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Being focused on the profit might keep you out of harms way, but will it make you rich? Probably not. The massive advantage companies like Amazon have is how they redeploy their profits into the company. By reinvesting your margin into creating new and better products, you will leap ahead of your competition by a long shot.

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Can you really afford to NOT be an influencer in today's digital world? In this episode, Eric shares some of the insane advantages you can have by creating your "one man" media brand, and how to leverage an audience to achieve your wildest goals.

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Most legacy HR software is complicated, costly, takes forever to get up and running, and worst of all seems to neglect one of its primary concerns – people. Zenefits changes this by bringing everything HR into one radically simple app, including the human element. Today we chat with Kevin Marasco, CMO at Zenefits about its unusual growth story, while also digging into his accidental journey into marketing as well as his favorite hobby – ultra-marathons! Kevin starts out by telling us how he switched from engineering to marketing and software development as a student, thereafter stumbling into what became a 15 year-plus path through multiple exits with different high growth SaaS companies. From there, we get into the tumultuous and controversial story of Zenefits, touching on its pivot from an online insurance broker to HR SaaS platform and Kevin’s take on its 2016 scandal. Kevin takes us on a deep dive next into what exactly Zenefits does as an HR platform built for people, weighing in on its quick onboarding process and services in the fields of compensation, performance, and wellbeing. After hearing about pricing models, growth metrics, and an updated strategy for increasing organic reach at Zenefits, we dig into Kevin’s passion for ultra-marathons. He talks about why he started them, how they have helped in a charitable as well as a personal sense, and how he honed his skill for them in no time using a continuous improvement formula! Be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:25] Kevin’s accidental road into marketing and experience in the high growth SaaS sphere.
[04:47] Being a part of Zenefits’ journey from online insurance broker to SaaS platform.
[06:44] Leading with freemium versus pureplay SaaS and a key Zenefits differentiator: quick onboarding.
[07:22] Zenefits’ features; displacing legacy HR platforms by being built for people, not processes.
[09:36] The pricing structures at Zenefits from eight to 21 dollars per employee.
[09:50] Differences between mediatized portrayals and actual perceptions of Zenefits’ scandal.
[12:06] Metrics for growth, retention, customers, and Zenefits’ payroll solution adoption rates.
[13:12] Moving to a more widespread and organic growth model and the benefits of this.
[14:09] What ultra-marathons are, why Kevin does them, his mindset, and training process.
[17:04] Why Kevin’s favorite business tool is Gong and how it improves marketing messaging.
[17:36] Turning adversity into advantage and Kevin’s favorite book on this topic.
[18:37] The best way for people to learn more about Zenefits and find Kevin online.

Resources From The Interview:

Kevin Marasco on LinkedIn
Zenefits
HireVue
Growth Everywhere with Mark Newman
U2
Drake on Instagram
Metallica
HubSpot
Workday
Oracle
SAP
TechCrunch
David O. Sacks on LinkedIn
Gong
Ryan Holiday
Growth Everywhere with Ryan Holiday
Must read book: The Obstacle is the Way

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

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Are you looking for creative ways to monetize your audience? Even if you have a small audience and are just starting out, these tips can help you think outside of the box and start generating revenue from your efforts.

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Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps brands maximize user time value. CleverTap tracks groups, segments, and data, and helps brands use it to market to their customers. For Sunil, what makes CleverTap unique is that they take a holistic view of customer retention by serving four categories: behavior analytics, segmentation, marketing automation, and individualization, using a mixture of manual and automated approaches to service delivery in each. Sunil shares details about some of CleverTap’s main clients and the verticals they occupy, before weighing in on why their customers who offer subscription models get the best out of their offering. We talk pricing structures and growth metrics for CleverTap and hear more on what their journey from idea to evangelization and product-market fit looked like. Our exchange covers the user experience of CleverTap too, and Sunil shares insights into the growth customers have experienced after adopting their platform as well as how open and compatible it is. We wrap up this great chat hearing bout Sunil’s favorite books and tools, so for all this and more, be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:45] Where Sunil got his surname from considering he was born in India.
[01:21] CleverTap’s main service helping brands with retention and conversion rates.
[02:14] Metrics for clients, client success, and verticals CleverTap serves.
[04:15] Four user retention categories and how CleverTap catapulted their growth.
[05:18] Using manual and AI-assisted automation to help retain users in four categories.
[06:32] Whether CleverTap best serves clients with mobile or web-based businesses.
[08:14] CleverTap’s pricing structures based on user volume and add-on features.
[10:30] Challenges educating buyers that solving user retention is important.
[12:28] The two and a half year journey to first payment and product-market fit.
[14:13] Growth metrics for CleverTap and how they have more than doubled revenue each year.
[15:21] The difference between CleverTap and HubSpot: B2B versus B2C.
[15:53] Favorite books of Sunil’s and why he loves Patrick Lencioni’s fable style.
[16:32] Getting things done and why Sunil’s favorite business tool is Microsoft OneNote.
[18:00] How to get in touch with Sunil and learn more about CleverTap.

Resources From The Interview:

Sunil Thomas on LinkedIn
Sunil Thomas on Twitter
CleverTap
Domino’s
Fandango
The Discovery Group
BookMyShow
Nathan Latka with Sunil Thomas
HubSpot
NetSuite
Yelp
Patrick Lencioni
The Five Dysfunctions
The Ideal Team Player
Microsoft OneNote
Notion
Roam
David Allen
Getting Things Done
Leveling Up with David Allen
TechCrunch
Tom Tunguz
Growth Everywhere Episode 96: Tom Tunguz
Must read book: Death By Meeting, The Advantage

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

Getting Things Done: The Art of Stress-Free Productivity

Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business

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Do you think you deserve a raise? Great! Here's how you can actually negotiate to make it happen!

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Do you think you deserve a raise? Great! Here's how you can actually negotiate to make it happen!

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Joining us on the show today is multifaceted, entrepreneur's entrepreneur, Jim Mckelvey! Jim is currently developing his project, Invisibly, which aims to revolutionize the ways that consumers interact with advertising on media platforms. He is also the co-founder of Square and has started seven companies in total! His recent book, The Innovation Stack is compiled through his experience and research into what has allowed the most successful companies to create their own lane, and in it, he notes the common factors of the most innovative business in history. Jim explains how he learned the important skill of surrounding himself with more experienced and intelligent people and complimenting this with the ability to support and strengthen their work. We also get into the opportunity of calamity before discussing the need for humor and bravery in the life of an entrepreneur. For all this and a bunch more thought-provoking conversation, listen in with us today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:24] Jim's first book that he wrote during college and the skills he acquired during those years.
[02:23] How Jim met Jack Dorsey as a teenager.
[03:29] Jim's role at Square and his attitude towards starting companies.
[05:11] The beginnings of starting a payment company and the moment that inspired it.
[06:16] The surprising growth of Square and its shaky path to success.
[08:05] The concept of the innovation stack and the motivations behind Jim's book.
[10:56] The two types of problems in the world and what this means for solutions.
[12:55] Understanding the differences between businesspeople and entrepreneurs.
[15:16] The example of Southwest Airlines and its innovation stack.
[17:40] A better definition of disruption and ways to work in non-innovative spaces.
[19:19] Invisibly's two main goals and their overarching mission statement.
[23:37] The way that Invisibly works for consumers online and in media.
[26:14] Business in the pandemic and the history of companies during a calamity.
[27:59] Why Douglas Adams' books are so helpful for kindling the entrepreneurial spirit.
[29:27] The professional usefulness of saying 'no'.
[30:05] Where Jim would invest a billion dollars currently.
[31:20] Jim's departure from Square and his focus on family and projects he cares about.
[33:10] The need for more entrepreneurs and dispelling the hero myth.

Resources From The Interview:

Jim McKelvey
Invisibly
The Innovation Stack
Square
Jim McKelvey on Twitter
Hatching Twitter
Jack Dorsey
Herb Kelleher
Southwest Airlines
Forbes
Peter Thiel
Pre-suasion
Gladwell
Elon Musk
Must read book: The Hitchhikers Guide to the Galaxy

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

The Hitchhiker's Guide to the Galaxy 25th Anniversary Edition: A Novel

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If you hustle hard enough, is it worth it? Only to a point. Tune in to this episode as we discuss how you can out perform almost anyone with leverage, not hustle.

What is leverage in the first place, and how does running a smart business give you more leverage? In this episode we'll find out!

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We are joined on Leveling Up today by Aaron Hirschhorn, the founder and CEO of Gallant, a new company specializing in regenerative medicine for pets! They aim to help pets have a better and longer, high-quality life and they are providing this through stem cell banking and therapy. Aaron explains how this is an untapped section of the market and how he has applied the ongoing research into stem cells to help pets and their owners! He gives us some examples of how their service works, which begins with the procurement of stem cells during a regular vet visit at a young age. From there a veterinary professional can treat future age-related health issues using that sample as the means. Our guest does a great job of simplifying how stem cells relate to aging and the potential advancements we will likely see in the field in the near future. He breaks down some of the components of the new business and how they have approached marketing and customer acquisition. For all this and a whole lot more from an exciting company in a fresh space, listen in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:55] How to pronounce Gallant properly, what they do and some background on stem cells.
[02:52] Examples of practical use cases for the company's service.
[05:30] The business model at Gallant and how they make money.
[07:38] Partners, new customers, patents and more; looking at the young business.
[08:17] How Gallant work with vets and the seamless alignment they offer.
[11:00] Aaron's previous business, DogVacay, that he started in 2011.
[12:15] Lessons that Aaron has brought forward into his new business around simplification.
[13:51] Building awareness through content creation and media appearances.
[14:32] Aaron's plans to live forever and what the future of aging might look like!
[16:57] Aaron's commitment to the pet space and where he would invest $10 million.
[17:35] Moving to Florida and the tax benefits for startups.
[18:13] Aaron's preference for novels over business books!
[19:24] The set of tools that Aaron and Gallant use currently.

Resources From The Interview:

Gallant
Aaron Hirschhorn Email
Shark Tank
DogVacay
Yelp
Rover
Wag!
SoftBank
Chewy
Kindle
Slack
Must read book: Children of Time

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Growth Everywhere
Single Grain
Eric Siu on Twitter

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Yesware is an all-in-one sales software that provides users with everything necessary to prospect, schedule meetings and follow up, all from the comfort of the inbox! Here to talk about the company and his role as CEO is Joel Stevenson! Yesware has raised $47 million as well as acquiring a host of companies along the way and we wanted to bring you the lowdown on how they have done it all. We hear from Joel about his journey from SVP of Sales to COO of Marketing and finally to CEO of the company! Joel explains his relationship with Matt Bellows, the co-founder and former CEO, and a lot of our conversation is spent unpacking the transitions the company has gone through and how they have grown and evolved. Joel started in sales and tech and he is kind enough to look back at his early career and the common motifs that have run through all of his work. We also talk about leadership techniques, Yesware's belief in executive mentorship, and how they go about communicating in the company. So, for all of that and a whole lot more, listen in with us today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:48] Joel's long and winding road to his current position as CEO.
[02:10] Departing from Wayfair and finding a home at Yesware.
[02:50] Yesware's business model, their offers, and how they charge and make money!
[03:52] The growth of the business over the last six years and their move away from freemiums.
[05:09] Developing leadership and Joel's own path to his current role.
[08:05] Joel's attitude to change management and keeping the team on board.
[09:12] Matt Bellow's current role at Yesware and responsibilities that Joel took over from him.
[10:29] The frequency of communication and meetings at the company.
[10:51] The power of executive coaching; the emphasis that Yesware has placed on this.
[11:47] The sales world at this moment; high volumes, dry pipelines and availability.
[13:39] Trends that Joel and Yesware have noted during and before the pandemic.
[14:22] Joel's emphasis on video for meetings — making use of current circumstances.
[15:41] Joel's favorite business tools lately; Microsoft To-Do and Whoop.
[16:18] Why Joel's loves David Allen's Getting Things Done.
[16:42] The publications and podcasts that Joel keeps up with.

Resources From The Interview:

Joel Stevenson
Yesware
Matt Bellows
Wayfair
Salesforce
Zenefits
BodesWell
Slack
Reboot
Valour
Microsoft To-Do
Whoop
David Allen
Must read book: Getting Things Done

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Growth Everywhere
Single Grain
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What does it take to build wealth? In this episode, Eric shares his insight on the many stages of wealth and how to climb the ladder to the next stage.

Discover why products and software can be more lucrative than services, and why the harder the level is, the bigger the reward will be!

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Today on Leveling Up we welcome Andrew Fischer from Choozle. Andrew is the co-founder and CEO of the company and he shares some of their story and what makes the business tick. Choozle is a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across multiple platforms. They do this through one, intuitive interface and this model has proved very successful for Andrew and his team, having raised over $14 million since they began work in 2012! In our conversation, we chat about the service they provide to their clients and what sets them apart from other advertising services in the space. Andrew gives us a few interesting statistics and breaks down some hiring numbers before we talk about customer acquisition and adapting to the new world in a post-COVID landscape. We chat about the future of media and the increasing trends away from cable television, so to hear it all, make sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:54] How Choozle works, the service they provide and how they make money.
[02:30] Why to choose Choozle! Making the most of the average consumer.
[03:40] Ideal business sizes for the company and their preference for independent agencies.
[04:53] Employee-growth at Choozle; the peaks that the company has hit.
[06:15] Choozle's focus on programmatic advertising campaigns.
[07:19] Costs involved in working with the company and the array of budgets they work with.
[08:30] Current steps that Choozle is taking to extend their service for customers.
[10:50] Trends in television and media consumption in the contemporary climate.
[11:25] Business during the pandemic and how Choozle is weathering the storm.
[12:57] Customer acquisition strategies at Choozle over the last few years.
[14:11] The type of startup Andrew would back right now!
[14:51] Andrew's two essential book recommendations.
[15:55] Why Andrew has returned to a simpler practice of note-taking.

Resources From The Interview:

Andrew Fischer on Twitter
Choozle
Roku
Fire
AT&T
The Last Dance
Evernote
Must read books: The Hard Thing About Hard Things and Shoe Dog

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Fire TV Stick streaming device with Alexa built in, includes Alexa Voice Remote, HD, latest release

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we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic.

[00:39] Upgrade your content regularly.

[01:01] Consider your top performers and explore new keywords to update them.

[01:30] Boost your traffic by removing dates from your URLs.

[01:45] Write long-form pieces of content and consolidate different pieces together.

[02:04] Consider what Animalz does with their power and pillar pages.

[02:24] Turn your content into videos and put them on YouTube.

[03:01] That’s it for today!

[03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

ClickFlow

Brian Dean

Animalz

vidIQ

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Connect with Us:

Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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Zapier CEO and co-founder, Wade Foster, joins on us on Leveling Up today to discuss his business, remote work and the vital importance of building a company culture! It became apparent to Wade quite early on in the journey of Zapier that if they were going to grow in the right way and continue to scale what they were doing, a well-suited company culture was necessary. This led to the development of their ethos and core values and these steps have served the company immensely in recent years! We get to hear from Wade about some of the financial aspects of the company, including their freemium model and the way they lay out their pricing plan. He also comments on leadership, with particular reference to the challenges posed by a crisis. The global pandemic has provided many challenges for us all and Wade weighs in on his approach to these and making the most of the connected opportunities. The conversation also covers the utility of podcast appearances, hiring practices at Zapier, and profit-sharing! Tune in and hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:54] Zapier's place in the no-code ecosystem!
[01:39] A refresher on Zapier and where they are currently as a business.
[03:24] The freemium model at Zapier, the pricing model, and how they make money.
[07:28] Key lessons in growth and scaling for Wade around remote work and company culture.
[09:41] Evaluating communication skills during the hiring process.
[11:54] Practical steps towards building better company culture!
[14:41] Employee retention at Zapier and how the remote model contributes to this.
[16:09] Lessons that Wade has learned during the pandemic about leadership during crisis.
[19:45] Feelings about the current uncertainty; the positive and negative sides of the pandemic.
[21:17] Profit-sharing and employee incentives at Zapier.
[24:20] How Wade thinks about podcast appearances; qualitative feedback and recruiting.
[26:11] Wade's favorite recent business book: The Outsiders.
[29:48] The usefulness of Workona and Krisp!

Resources From The Interview:

Zapier
Wade Foster
Wade Foster on Twitter
Wade Foster Email
Slack
G Suite
QuickBooks
Trello
MailChimp
SalesForce
Stripe
Twilio
Basecamp
Glassdoor
Nathan Barry
Workona
Krisp
Must read book: The Outsiders

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Eric Siu on Twitter

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

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You don't need a college degree to make 6 figures, even during this year's uncertain times.

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Offering a SaaS product that services agriculture presents unique challenges for growth and today we chat with Allison Kopf, CEO of Artemis, about what this process looks like. Artemis is a cultivation management platform that enables growers to manage people, processes, and compliance all in one place while creating a virtually risk-free operation. Allison starts by telling us about her background in energy and what drew her obsession towards enterprise-level management and infrastructure in the agricultural industry, weighing in about how software can optimize farming and supply chains to streamline operations, bring growers closer to distributors, and more. We turn our attention to why Artemis services high-risk specialty crop farmers, and how the company makes money while encouraging compliance by using a subscription model that charges by acreage and complexity. From there, Allison talks metrics for growth rates before speaking to Artemis’ customer acquisition strategies and how direct to farmer lead generation in the format of digital events is faring since COVID. The risk of burnout due to over-productivity while working at home in the pandemic is real so we query Allison next about how her passion projects of baking, venture capital, and playing Zelda are working as buffers against this. Wrapping up, Allison weighs in on her favorite venture capital books and the massive strides Zoom and Slack have made in recent months. Tune in for this amazing conversation.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:42] Allison’s background in farming and idea to tweak supply chains by creating Artemis.
[02:25] What a cultivation management platform is and how software can optimize supply chains.
[03:13] Why Artemis works with high-risk specialty crops directly consumed by consumers.
[05:24] How Artemis makes its money using a subscription-based SaaS model.
[05:43] Encouraging compliance and why Artemis charges by acreage not user.
[06:26] Employee size and growth rates at Artemis for Q1 and COVID’s influence.
[07:16] Unique customer acquisition challenges Artemis faces as an agri-SaaS product.
[09:58] Talking virtual events as a way of generating quality leads during the pandemic.
[12:08] Allison’s focus on baking, venture capital, and Zelda since COVID to resist overworking.
[16:30] New creative business models since COVID and venture deals Allison has closed.
[17:22] Favorite books of Allison’s about venture capital and underrepresented founders.
[18:29] Talking Zoom’s growth, Slack’s usefulness, and Allison’s favorite work tools.

Resources From The Interview:

Allison Kopf on LinkedIn
Allison Kopf on Twitter
Allison Kopf on Instagram
Allison Kopf Email
Artemis
Star Wars: The Clone Wars
Zelda
XFactor Ventures
Zoom
Eric Yuan
Slack
Shoe Dog
Little Black Stretchy Pants
Must read book: Raising the Bar, and It’s About Damn Time

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Growth Everywhere
Single Grain
Eric Siu on Twitter

Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

It's About Damn Time: How to Turn Being Underestimated into Your Greatest Advantage

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In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absolutely free!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Game-Changing Growth Tools for Marketers on a Budget.
[00:30] How good and cheap Ubersuggest and Neil’s offerings are for SEO.
[01:00] Using Content Decay to identify and maintain parts of your site that are losing traffic.
[01:38] Making the most of your content by streaming it to multiple sources.
[02:18] Getting way more traffic from YouTube using vidIQ!
[02:36] How much more effective you become as a writer using Grammarly.
[03:18] Connecting all marketing sources in one place using Google Data Studio.
[03:53] Using fast-growing Zapier to build marketing workflows.
[04:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Content Decay
Restream

vidIQ

Grammarly

Google Data Studio
Zapier

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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With the explosive proliferation of SaaS products, it can be difficult to keep up to speed with developments such as pricing trends. While there are review sites for products, these have largely become an extension of marketing and sales rather than objective information for customers. Capiche is looking to turn this model on its head, and CEO, Austin Petersmith, joins us to share insights into the exciting platform. Capiche is a secret society for SaaS products, showing pricing data for a variety of companies. We kick off the episode by learning more about Austin and the company. With a background in journalism and experience in tech startups, Austin saw the flawed software development review ecosystem that comes from a pay to play model. He realized the need for elevated conversations, which set the wheels in motion for the creation of Capiche. We then move to discuss the pricing data the site has available. With pricing asymmetry and opacity as the biggest problems, by making data available, Capiche puts users back in the driver’s seat. From there, we then look at the platform’s approach to monetization and why they are opting to build their community first. Their customer-centric approach ensures that they stay true to the transparent ethos which the platform was built on. We round the show off with some tips from Austin for anyone looking to build community and more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:00] Find out more about Austin’s story and what led to the creation of Capiche.
[03:56] What Austin thought was missing with SaaS products and the conversations about them.
[04:42] The SaaS pricing data that Capiche has available and the benefits for users.
[06:42] Capiche’s growth plan and why they’re opting for high quality over monetization now.
[08:00] What Capiche is working on currently.
[09:22] Some of the ways that Austin has thought about monetizing Capiche.
[11:27] How Capiche looks to turn the conventional review site approach on its head.
[11:57] Capiche user metrics and other data.
[14:52] Lessons that Austin has learned from the mistakes he made building Capiche.
[17:52] Austin’s favorite business tool at the moment.
[19:03] A recent great business book Austin has read.

Resources From The Interview:

Austin Petersmith on LinkedIn
Austin Petersmith on Twitter
Austin Petersmith’s email
Capiche
Jon Stewart
Jason Calacanis
Inside.com
Notion
Wirecutter
Hacker News
Figma
Must read book: The Great CEO Within

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Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

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Today, we are going to talk about seven Jeff Bezos frameworks that will supercharge your growth. These are frameworks that not a lot of people talk about, but when you think about business growth, when you think about longterm business, Amazon is the perfect example of that. No matter how much crap people talk about Amazon.

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How many CEOs are running a million dollars a month, ad to webinar? Tanner Chidester is one of them and he joins us today to talk about qualifying calls and what it’s like grossing $12 million annually at 28 years old. Tanner is CEO of Elite CEOs and Fit Warrior, two high ticket coaching businesses that offer one on one mentorship in the fitness and entrepreneurship spaces. We hear from Tanner about how he went from playing D-I football to dropping out of college to pursue entrepreneurship following the advice of a mentor. Tanner weighs in on how he built Fit Warrior’s high ticket coaching service and used that business as a platform to start Elite CEOs. He talks about how his businesses make money, shares metrics about his staff count and monthly revenue, and also speaks to the resilience of the high ticket coaching model in this time of the worldwide pandemic. We hear more about Tanner’s business model which stresses many touchpoints between coaches and clients, and he talks about their subscription lengths, billing structures, success rates, and ideal clients. From there, we get into one of today’s biggest takeaways, with Tanner sharing about how he can close 60 percent of the calls his sales team take by using a conversion conversation model that qualifies calls for only a third of the cost that most businesses would pay. Wrapping up, we talk about some mindset hacks for optimizing the wellness side of entrepreneurship, and Tanner gives his recommendations for a favorite app and book to this end. Tune in for some lesser-used conversion strategies and nuggets about the effectiveness of high ticket offerings!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:44] How Tanner dropped out of college to pursue entrepreneurship and made millions.
[03:25] Why Tanner is focusing on Elite CEOs now and how he used Fit Warrior as a platform.
[04:18] How Tanner made money initially with Fit Warrior by selling high ticket services online.
[05:17] Advertising, sales, service packages, and staff count metrics for Tanner’s businesses.
[06:09] How COVID is affecting conversion rates for Tanner’s sales funnels.
[06:49] The high level, one to one coaching business model Tanner uses in both businesses.
[09:50] Ideal client types and why Tanner prefers coaching clients with high ticket offerings.
[10:56] Why Tanner’s conversion conversation model has been so successful for him.
[14:00] How Tanner only pays around $250 rather than $600 for a qualified call.
[16:26] Additional information about how Tanner’s team qualifies clients on the front end.
[18:58] How helpful The Calm App has been for Tanner’s mental wellbeing.
[19:52] The use of seeing a therapist for aiding in mental health.
[20:55] Happiness after wealth and why Tanner loves High Performance Habits.
[21:28] The best way to connect with Tanner online.

Resources From The Interview:

Tanner Chidester
Elite CEOs
Fit Warrior
The Calm App
BetterHelp
Russel Brunson
Must read book: High Performance Habits.

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Growth Everywhere
Single Grain
Eric Siu on Twitter

High Performance Habits: How Extraordinary People Become That Way

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Today

we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Ultimate Checklist for Selling High-Ticket Products and Services.
[00:35] Don’t think that having your offer on your website is enough—get on the phone.
[01:05] A higher price means more flexibility and more margin for mistakes.
[01:25] Retarget people who have hit your page or have shown interest.
[02:02] Get tips from Sam Ovens and Russell Brunson on structuring webinars.
[02:17] The benefits of hosting a webinar and the best platforms to use.
[02:30] Think about building an ascension funnel and learn how from Dotcom Secrets.
[03:05] Ensure that your price points are above $1000.
[03:35] Continue marketing to people once you get their email address.
[04:22] Use count-down timers to encourage people to buy before a certain time.
[04:36] Adding a survey to determine which funnel you should send prospects to.
[05:04] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Sam Ovens

Russell Brunson

EverWebinar

Webinar Jam

Dotcom Secrets

Dean Jackson

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What should we talk about next? Please let us know in the comments below
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2020 is full of unpredictability. This is a long term strategy that is almost guaranteed to build growth, if you can implement it.

Product Led Growth has worked extremely well for companies like HubSpot. How can you apply it in your own business?

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Not enough people in the SaaS world are customer-obsessed, but Derek O’Carroll, CEO of Brightpearl is changing that, and he joins us today to dive into how. Brightpearl is a scalable retail operations platform designed specifically for high growth multi-channel retailers wishing to automate and integrate their e-commerce and accounting operations. Derek got into startups in the 90s and while Senior Vice President of Global Field Sales and Marketing for Norton under Symantec he was responsible for $1.7 billion in global revenue. Today, Derek talks about leaving Symantec to join Brightpearl after looking for an area in the market that was undergoing disruption with a good product but challenges on product/market fit. He gets into what exactly Brightpearl does, how they make money, their deal client types, and their amazing growth metrics since he joined the team. After that, we turn our attention to how Derek manages teams with a focus on communication and the benefits of this approach, before zooming further into one of the biggest takeaways for today: how Brightpearl differentiates themselves by locating functional and non-functional attributes to build into their product. Here Derek talks about the process they went through to arrive at fast deployment, pricing, customer success, and automation. Next up, we chat about changes in customer behavior post-COVID and Brightpearl’s swift response to it, before wrapping things up with our usual rapid-fire questions for our guest.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:50] Startups in B2B/e-commerce Derek was involved in leading up to Brightpearl.
[02:21] Complexities Brightpearl manages around the process after a product is bought online.
[02:57] The transparent, configurable subscription model Brightpearl uses to make money.
[03:56] Brightpearl’s clients: merchants trading across multiple channels with above $1M GMV.
[04:30] The thread running through Derek’s projects; differentiation in disruptive spaces.
[06:31] Derek’s approach to managing teams focussing on optimizing communication.
[10:09] Statistics of Brightpearl’s yearly order value, market location, revenue, and more.
[12:00] Functional and non-functional differentiators of Brightpearl’s product.
[15:10] Time to value and how Brightpearl’s deployment speed frees client resources.
[16:48] The fluidity of customer behavior post-COVID and how Brightpearl has dealt with that.
[20:49] Tools Derek recently added to optimize his business: Slack and Donut.
[21:44] A book recommendation from Derek.

Resources From The Interview:

Derek O’Carroll
Brightpearl
Derek O’Carroll on Twitter
Derek O’Carroll Email
Symantec
Norton
Escaping the Build Trap
Jeff Bezos
Oura Ring
Peloton
Slack
Donut
Must read book: Rubicon

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Escaping the Build Trap: How Effective Product Management Creates Real Value

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Everbowl is a superfood brand, headed up by their inspiring founder and CEO, Jeff Fenster. Jeff joins us on Leveling Up today to talk about his amazing business and the impressive growth it is experienced in its young life. Jeff unpacks the idea of relationship capital, a concept that has made a huge impact on his success and how he goes about his work. We hear from him about his formative years and how his original plan to be a sports agent did not pan out in the way he initially imagined. Now Jeff aims to help everyone be their best selves through eating and moving the way that we are meant to. This means better, healthier practices throughout the day and that is where his amazing acai bowls come into the picture. They are packed with superfoods and all the stuff your diet might be missing to get you to your peak performance. Jeff generously shares some inside information about the company, his eight minute trick to making the most of his time and why he aims to be the dumbest guy in the room! We also touch on his parallel superfood coffee business, Superfuel Coffee! So for all that and then some, be sure to listen in!

TIME-STAMPED SHOW NOTES:

[00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:05] The quick and dirty version of Jeff's story leading up to Everbowl.
[04:03] Jeff's passion for serial entrepreneurship and health.
[05:53] The products that Everbowl offers and their reliance on real food.
[07:05] Employee numbers, 2019 revenue and future prospects for the company.
[08:11] The merging of superfood and coffee for something unique to the market.
[09:02] Jeff's concept of vertical integration and why more entrepreneurs should be using it.
[11:30] Factors that have contributed to Everbowl's impressive growth.
[13:20] Jeff's deep care for relationship building and the idea of relationship capital.
[19:40] How to get started with a great network; Jeff's rules for amassing relationship capital.
[22:01] Jeff's overarching mission in his business and life; helping improve lives.
[22:51] Daily routines and practices that keep Jeff healthy and happy.
[25:55] The main challenge that Jeff has faced in his life as an entrepreneur.
[29:06] Jeff's favorite business tool and business book currently!
[30:48] The two CEO's that Jeff is most inspired by: Steve Ells and Elon Musk.

Resources From The Interview:

Jeff Fenster
Everbowl
Superfuel Coffee
Four Sigmatic
Kobe Bryant
Shaquille O'Neal
Tiger Woods
Slack
Zoom
Tim Grover
Chipotle
Steve Ells
Elon Musk
Henry Ford
Must read book: Relentless

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

Relentless: From Good to Great to Unstoppable (Tim Grover Winning Series)

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We speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important for being effective and jumping on opportunities when they arrive, especially at a time like this. Tune in and hear some great hacks for optimizing your well-being, from setting a cap on daily calls to meditating, journaling, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Your Mental Health Affects Your Marketing and How to Keep It Healthy.
[00:30] Mental health doesn’t just affect marketing, but your overall effectiveness!
[00:45] To be able to recognize a good opportunity, one has to be in the right mind frame!
[01:25] Actions and habits that affect your life all start with your mental health.
[01:55] The stress of the pandemic and how it encourages getting depressed or overworking.
[02:56] Setting boundaries about how many calls to do per day.
[03:50] Trying to only fill your calendar with things that produce ROI.
[04:07] A tip for comparing yourself to others to get perspective and stay level headed.
[04:50] Clearing your mind by meditating and taking time off.
[05:28] Giving yourself time to be unproductive.
[05:56] Setting things in order by journalling in The Five Minute Journal.
[06:16] Going outside for a walk and monitoring your HRV using an Oura Ring.
[06:55] That’s it for today!
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Calm

Headspace

Peloton

The Five Minute Journal

Oura Ring

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We have spoken before about the ways in which writing and publishing a book can help you grow your business and authority. It sits alongside other tactics such as hosting a podcast, starting a blog, or creating a YouTube channel. Our guest today is a great example of the power of publishing! We are so happy to have the best-selling author of six books and CEO of Self-Publishing School, Chandler Bolt join us to talk about how you can put your thoughts and experiences into the form of a book and how this can lead to massive growth and revenue for you and your business! Chandler and his company have helped countless people publish their books and he walks us through exactly what his company does. They do not actually publish works, they help authors through the process, making it that much easier for anyone to become an author! Chandler explains why now is a better time than any for you to be writing and self-publishing that book you have been thinking about and we get into the differences between a traditional approach to publishing and the methods that Chandler espouses. For this hugely inspiring exploration of a market that anyone can exploit, listen in with us today on Leveling Up!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:58] Chandler's surprising story about getting into writing and publishing.
[02:07] How Self-Publishing School operates and makes money.
[03:00] Numbers from Chandler's business; income, growth and publishing stats.
[03:44] One of Chandler's favorite success stories from his publishing work!
[05:03] Chandler's business psychology; goal-setting, accountability and transparency.
[06:40] The hit-rate Chandler experiences with his goals.
[08:01] Why now is the best time you can publish your own book!
[09:20] Free resources and paid services from Self-Publishing School.
[10:21] Traditional publishing versus the self-publishing route; weighing the pros and cons.
[12:49] Understanding the idea of a book funnel and how useful it can be.
[15:25] The 'silent salesman' and how a book can generate business for you in the long run.
[16:12] Chandler's heavy work ethic — publishing 6 books in 3 years!
[17:35] The time that is spent writing a book and getting help with the heavy lifting.
[18:46] Writing challenges that Self-Publishing School set for their clients.
[20:04] The rebranding of summits as challenges!
[20:55] Chandler's approach to scaling companies and his passion for operations.
[22:08] Three business book recommendations from Chandler!
[23:04] The tool that has improved Chandler's business the most recently.

Resources From The Interview:

Chandler Bolt
Self-Publishing School
Self-Publishing School Podcast
Published
Seth Godin
Inc 5000
Good Day Sacramento
Measure What Matters
Isaac Newton
Shakespeare
Pat Flynn
New York Times
USA Today
Wall Street Journal
Russell Brunson
Traffic Secrets
From 6 to 7 Figures
ClickFunnels
Need to Breathe
Book Launch
7 Figure Principle Podcast
Dan Martell
Keith Cunningham
Asana
Slack
Standuply
Must read books: Influence, Extreme Ownership, How to Win Friends and Influence People

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Growth Everywhere
Single Grain
Eric Siu on Twitter

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business

Published.: The Proven Path From Blank Page To 10,000 Copies Sold

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We have a true legend of digital marketing on the show today. Rich Schefren has done a lot in the marketing space, to put it lightly! He is a pioneer of the modern marketing world and has been a mentor to many of the most famous young faces doing interesting things right now. We are so excited to speak to Rich today as he breaks down his experience in this episode that is absolutely brimming with information. Rich packs so much wisdom into each answer, and his decades of expertise become so apparent that you are definitely not going to want to miss this one! We discuss the discovery of the video sales letter, how he got a billion-dollar testimonial and what it means to be resourceful during difficult times. Rich tells us exactly why he loves his iPad so much, what he learned from the old guard of legendary marketers and how he has gone about laying staff off when it was necessary. We discuss pruning your business, building a strong team through profit-sharing, and the definitive moments from his career, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:54] A brief background to Rich's work and how he landed up where he is today!
[04:58] Working with legendary direct response marketers.
[09:12] Rich's move into coaching and mentoring new faces in the game.
[12:15] How writing 'The Internet Business Manifesto' changed Rich's life!
[16:02] Resourcefulness and creating value for others; evergreen lessons from Rich.
[18:39] Pruning parts of your business and enabling its further growth.
[21:42] Rich's strategy for setting up profit-sharing in his company.
[27:54] Lessons that Rich learned through layoffs and handling employees.
[32:30] Rich's best books about direct response marketing!
[34:42] The value Rich found in learning to speed read and his note-taking process.

Resources From The Interview:

Strategic Profits
Rich Schefren on Twitter
Ryan Deiss
Russell Brunson
Zoom
Fred Segal
American Rag
Timeout
Jay Abraham
Gary Halbert
John Carlton
Dan Kennedy
Stephen Pierce
Gary Vaynerchuk
Agora Publishing
The Internet Business Manifesto
Jon Benson
ClickBank
Charlie Munger
QuickReader
Calibre
Voice Dream
GoodReader
Evernote
Kindle
Must read books: Breakthrough Advertising

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Internet Business Manifesto: Www.Strategicprofits.Com

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give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attributed to his experimental nature, use of data in the content he produces, and willingness to keep learning! Tune in and hear what you can learn from Tim Ferris today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Actionable Lessons Every Marketer Can Learn From Tim Ferris.
[00:32] Experimenting and building a brand by consistently marketing those experiments.
[01:26] Don’t make claims! Content that uses data does better than content that doesn’t.
[02:33] Tim is an obsessive learner; don’t stop learning no matter how successful you get.
[03:27] That’s it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Tim Ferris

The 4-Hour Workweek

The 4-Hour Chef

Warren Buffet

Mark Cuban

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The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life

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Thinkific has risen to become the top searched course platform since their CEO Greg Smith last appeared on the show and today he joins us again to share some amazing updates. Our conversation with Greg covers the story of Thinkific’s evolution, and the company’s best practices for marketing, hiring, subscriptions, and corporate culture. We dive right in hearing Greg’s story about his college how-to blog for passing the LSAT that he morphed into an online course with the help of his software developer brother. Next up, Greg gives us a bunch of metrics about the company’s gross revenue currently, how much the average course creator would pay and earn using Thinkific, and which types of courses tend to scale. He also touches on some of the company’s strategies around getting course creators prepared to put their best foot forward and create packageable content that adds meaning to consumers for growing their own businesses. Our interview then moves onto the topic of hiring and staff, and we hear Greg's thoughts on delegation, headhunting, keeping vision aligned, and how to involve late cofounders from an ownership perspective. Thinkific stands as a great example of a company that scaled fast through a great team and business model so make sure you don't miss this one.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:26] Opening comments on Greg’s company Thinkific, the top searched course platform.
[01:16] How Greg’s LSAT college blog morphed into his first online course.
[02:56] Metrics on Greg’s course: its price, continuing amazing monthly sales, etc.
[03:36] How people are finding Greg’s course: YouTube and Google SEO converts.
[04:39] The way that Thinkific makes money from a freemium option upwards.
[05:27] Further metrics on Thinkific: 110 plus staff and 14 million ROI plus.
[06:42] What course creators make on Thinkific: from 5000 to tens of millions of dollars.
[08:00] Percentages of people who run courses on Thinkific that continue to scale.
[08:42] Three milestones for a course creator that bode well for future success.
[09:26] How the infrastructure trains course creators to make and market courses.
[11:40] What qualifies as a valid reason to run a course.
[12:50] Contributors to Greg’s success: a good team, paid ads, and refining focus.
[14:14] What Thinkific is doing to manifest its corporate culture: investing in people.
[17:43] How online course searches and Thinkific’s business focus bodes for their future.
[21:40] What people who run cheap courses on Thinkific do to market on low budgets.
[23:00] Greg’s biggest challenges in the last three years: knowing what to delegate.
[23:50] Why Greg only focuses on team building and strategy now.
[24:15] How well people that Greg hires do in tasks he thought he was good at.
[25:10] Going beyond workplace gimmicks to build a corporate culture.
[25:48] Whether a total hands-off leadership approach is really the best one.
[26:50] Greg’s approach to keeping staff on track by helping them articulate the mission.
[27:37] Employees who ended up merging into cofounder positions at Thinkific.
[28:35] Strategies for adding cofounders and equity along the way.
[29:30] Specifics of arrangements for how much equity to give cofounders.
[31:27] Greg’s must read books, favorite business tool, and companies he follows.

Resources From The Interview:

Greg Smith
Greg Smith on Instagram
Thinkific
Exploding Topics
Sam Ovens
Who
Glassdoor
Tia Fomenoff
High Output Management
Let My People Go Surfing
Matt Payne
Miranda Lievers
AngelList
Slicing Pie
Todd Herman
Jim Collins
Slack
Excel
Google Docs
Audible
Kindle
Whispersync
Better!
Tobi Lutke
Shopify
Ready Player One
Must read book: Turning the Flywheel, The Alter Ego Effect

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

Slicing Pie: Funding Your Company Without Funds

High Output Management by Andrew S. Grove (1983-09-27)

Let My People Go Surfing: The Education of a Reluctant Businessman

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

Turning the Flywheel: A Monograph to Accompany Good to Great

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Gary Vaynerchuck has been innovating on different marketing strategies for years. But how does all that translate to tactics you can apply to your own business?

In this bonus episode, we learn 7 things that Gary Vee does exceptionally well and if you take even one of these tactics and apply to your own business you can see incredible results!

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Today we are very excited to bring you a conversation with the originator of the Ask Method, Ryan Levesque! Through his company bucket.io, Ryan provides businesses with the powerful weapon of the quiz funnel and he is here to explain exactly how this works. Ryan lays out a reminder of how powerful data is and the ways in which quizzes can provide your business with data and leads in a completely unique way. He shares the universal application of this approach and many examples of how his methods have been used to great effect. In our conversation, Ryan dives into some statistics from Bucket, what exactly they are currently offering and who it can most benefit. Ryan explains how using quizzes suits both established brands and new companies looking to build an audience from scratch and we also touch on the future of networking and events in the current pandemic and during its lasting effects. For all this, join us on the Leveling Up podcast today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:29] Ryan's journey in the entrepreneurial world and the niches he has explored.
[03:17] Statistics from Ryan's business; email subscribers and revenue generation.
[05:38] How quizzes work in lead generation and conversion rates.
[08:34] Getting to know your audience and positioning your offer appropriately.
[11:42] Examples of companies that have made great use of quiz funnels.
[16:18] Comparing Bucket with Typeform; what sets these frameworks apart.
[18:26] Template libraries and educational opportunities that are available through Bucket.
[20:24] Who the tool is aimed at; new or established companies?
[22:24] Platform integration, site speed and lead generation through Bucket.
[25:06] Contextualizing this conversation in the current pandemic.
[30:56] Ryan's nimble strategy for virtual versus in-person offers and formats.
[35:01] The usefulness of Ecamm Live and how Ryan has implemented it in his work!
[36:23] Ryan's must-read book recommendation: RocketFuel.
[37:39] An exciting announcement from Ryan about his live quiz-funnel workshop!

Resources From The Interview:

Ryan Levesque
ASK Method
Bucket
Ryan Levesque on Facebook
Choose
Ask
The Wall Street Journal
Forbes
Entrepreneur
USA TODAY
Fox News
NBC
SnackNation
GOLFPASS
PayPal
LoanBuilder
Michael Hyatt
Proactiv
What's Your Real Age
Fuzzy Yellow Balls
Charlie Wallace
Typeform
Hay House
Brendon Burchard
Russell Brunson
Jim Kwik
Zapier
Keap
ConvertKit
Drip
Oura Ring
Ecamm Live
Traction
Must read book: RocketFuel

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

Choose: The Single Most Important Decision Before Starting Your Business

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It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of SharpSpring. We chat about the company's base in Florida and why Rick decided to keep the company in his home state instead of one of the other startup hubs in the US. From there, Rick takes us through how SharpSpring approaches customer acquisition and their own marketing before we talk about finding the right type of customers and how he does this. The conversation ends off with the customary questions, with Rick opting to share his favorite business podcast instead of a book! For all this and a whole lot more from someone who is making great waves in the marketing world, and doing things slightly differently, join us on Leveling Up today!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:42] Rick's background in sales, marketing and products, and his experiences in the field.
[02:18] The strange story of how SharpSpring became a publicly-traded company.
[04:14] Rick's life in Florida; why he chose to base his company in his hometown.
[06:22] SharpSpring's current client base and how they shape up next to their peers.
[07:30] SharpSpring's target market and the interesting tactics they use for capturing.
[09:01] Rick's tips for getting out there, finding market-fit and working with agencies.
[10:29] The effort that goes into connecting with the right companies and partners.
[12:44] Focussing on a specific niche — the reasons for SharpSpring's success.
[14:37] Rick's favorite business podcast, article and tool!
[15:55] Why Rick chooses to focus on his own work over following other companies and founders.

Resources From The Interview:

Rick Carlson
SharpSpring
AVG
Marketo
Act-On
Eloqua
Pardot
HubSpot
Datanyze
Must listen podcast: Manager Tools

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

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In a world that seems almost fully-focussed on online and digital marketing, it may come as a surprise to some that physical means are still used to grow companies and for them to become known. PostcardMania is a very successful company in this line of work, using direct mail marketing to help their clients get the word out on their offers. They are a really great example of how older techniques and styles of marketing can still work in a contemporary context. The company was founded 21 years ago by Joy Gendusa, who we are so happy to welcome to the show today. They mostly serve small businesses and are up to about 60 million in revenue this year! Their pricing model is competitive but not comparatively cheap, and Joy explains how she pegs this. We talk about the history of the company and the organic growth that Joy has experienced over the last decades. She opens up about her target audience and the ways that have provided her with the biggest opportunities to scale and grow her team. Joy credits a lot of her success to her team, believing she leads a group of superheroes! We discuss their company culture, important practices and some of the perks and facilities at the office. So for all of this great stuff and to learn about a slightly different model for marketing, be sure to listen in!

TIME-STAMPED SHOW NOTES:

[00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:05] Joy's journey with PostcardMania and her learning curve with marketing.
[03:11] The client-base for the company and the services they offer to them.
[04:52] Some of the important numbers from PostcardMania and how much mail they send.
[06:36] The fee-structure at PostcardMania and the ways in which they make money.
[07:46] The areas in which the company experiences the most growth and best results.
[09:39] Struggles over the years; leading the ship through rough waters.
[12:28] Joy's thoughts on CEOs’ groups, a bad experience she had and her love for her team.
[14:48] Growing and evolving with the company; Joy's philosophy towards progress.
[51:52] PostcardMania's company culture and the unique perks that Joy offers her employees.
[16:42] Monday meetings and the agenda for these weekly events at the company.
[18:06] Entrepreneurship and marriage; the benefits of a personal partnership with overlap.
[19:40] Joy's growth practices; books, conversations, and pivoting.
[20:42] A selection of a favorite business book and tool of Joy’s.
[21:23] Why Joy is not really following any particular companies or founders currently.

Resources From The Interview:

Joy Gendusa
PostcardMania
Everywhere Small Business
Free Zapier Subscription
Leveling Up 6c Postcard Special
Shark Tank
Alibaba
Wade Foster
Inc. Magazine
Measure What Matters TedTalk
Basecamp
Postcard Marketing In An Online World: Success Simplified!
Must read book: Measure What Matters

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Eric Siu on Twitter

Postcard Marketing In An Online World: Success Simplified!

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Before thinking of building a Amazon or Apple, you have to think of your business as a 'launchpad' first. That's because even if you have a rocket, you can't go to space without a launchpad. We'll talk about the concept and how to do it.

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When it comes down to it, SaaS businesses are valued on their ARR, but surprisingly, some still choose to manage the metrics and analytics that come as a byproduct of their order to cash process themselves. What they need is a platform, because having a single source of truth that drives all these metrics can’t be understated. Today’s guest is Tim McCormick, CEO of SaaSOptics, a platform that provides this very service. Specifically, SaaSOptics is a subscription management platform that provides early-stage and growth SaaS businesses with subscription billing, revenue recognition, financial reporting, and robust SaaS analytics. In our conversation with Tim today, we get into his career in tech running SaaS businesses in the security and energy management space, and the multiple exits he has orchestrated. He then dives into what SaaSOptics does and how they run their business to keep seeing such big growth. He gets into how SaasOptics automates the order to cash process, effectively sitting between the CRM and the general ledger. Tim talks about the metrics SaasOptics provides, their value-based pricing model, and how they balance marketing and sales in order to grow. We hear about the structure of their sales team, and their model of product cycles based on market changes too. There are around 30 000 B2B SaaS businesses globally thus the services SaaSOptics provides can’t come at a better time, so tune in to find out what it's all about!

TIME-STAMPED SHOW NOTES:

[00:31] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:47] Tim’s career in marketing and exits in SaaS tech to founding SaaSOptics.
[02:41] Why Tim keeps on exiting out: loving operating and helping the younger generation.
[03:41] Vulnerability scanning and how it bridged Tim’s work in security and energy managing.
[05:40] What SaaSOptics do to automate revenue recognition for smaller SaaS businesses.
[08:00] Metrics SaaSOptics provides to help their clients get financing.
[09:45] How SaaSOptics makes money by billing proportionately to clients’ revenue.
[12:16] Ways SaaSOptics is growing: a blend of marketing/sales, and an account-based model.
[13:35] The structure of the SaaSOptics sales team and their service cycles.
[14:35] Which revenue point customers start using SaaSOptics at: immediately if they’re smart!
[17:05] The relationship between product innovations and watching the market.
[19:07] How Tim conducts his market research by assessing potential clients’ systems.
[22:16] Tim’s favorite books: The Lean Startup, Good to Great, The Millionaire Next Door, etc.
[22:44] A favorite business tool of Tim’s: FullStory.
[23:59] Companies Tim is following: Tesla, Pendo, and Salesloft.

Resources From The Interview:

Tim McCormick
SaasOptics
Traction Conference
Internet Security Systems
IBM
Tom Noonan
Cisco
David Ryan
Netsuite
Quickbooks
Salesforce
The Mom Test
FullStory
Tesla
Pendo
Kyle Porter
SalesLoft
Must read book: The Lean Startup, Good to Great, The Millionaire Next Door

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

The Millionaire Next Door: The Surprising Secrets of America's Wealthy

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Tune in to hear some incredible tactics to get your consulting business up off the ground! These strategies will apply for agencies and consultants alike.

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We talk about why community is the ultimate unfair advantage and why now is the best time to build one!

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HubSpot has grown into one of the most credible names in the marketing and sales game in the last few years and we are lucky enough to have Kieran Flanagan, their VP of Marketing on the show today! If you listen to this podcast it is more than likely you know a lot about HubSpot already as we often refer to them, as happy customers of the company and having had a few of their team on the show already. The focus of today's conversation is Kieran's work on the freemium project at HubSpot and the impact that this initiative had on the company and their progress going forward. We speak about freemium and who it might work for; Kieran believes it is not a surefire way to success for every kind of company and links its usefulness to HubSpot to their product-led model. We also get some great insight into the company and how they approach tasks and challenges and Kieran breaks down their pod method for creating teams. Tune in to get it all!

TIME-STAMPED SHOW NOTES:

[00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:08] Kieran's career path, moving from coding to marketing and SaaS.
[01:54] The GrowthTLDR Podcast that Kieran cohosts currently.
[03:18] Kieran's place at HubSpot and a little of the company's journey.
[05:04] The freemium offer from HubSpot and Kieran's experiences on this project.
[09:25] Kieran's position on freemium offers and who they might serve.
[11:30] Reasons that HubSpot has experienced its particular successes.
[12:28] Kieran's systems for the marketing team for growth and customer acquisition.
[16:33] The pod structure for integrations with companies and promotion.
[19:04] Who gets selected for each pod and how the process works at HubSpot.
[19:57] Content and playbooks; models for automated cluster building and more.
[23:25] Courses and the academy that are readily available to customers.
[24:51] Kieran's use of podcasts for learning and improving in the realm of growth.
[25:52] Team-focussed strategies and creating an empowering environment.
[26:04] Kieran's favorite business book and most-used tool for his job!

Resources From The Interview:

Kieran Flanagan on Twitter
HubSpot
SaaStock
GrowthTLDR Podcast
Steve Jobs
SalesForce
Turing Fest
Loom
Must read book: Sprint

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Growth Everywhere
Single Grain
Eric Siu on Twitter

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

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Recently, a couple of entrepreneur friends (+ their families) did something genius that I thought I'd share. Everything is negotiable. During times where the economy is practically shut down, you can find deals in almost every sector. Whether it's booking a great AirBnb to get a peaceful getaway or getting discounts on that software you always wanted to try, these tips will help you destress and enjoy the moment.

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Marketing teams know one thing, sales another, and Founder-CEOs yet another, but having a positioning expert in the middle of them all can tease out a bunch of value for a young B2B company. Most people tend to conflate positioning with branding, but the truth is that the former is a more fundamental step in the journey to refining corporate identity. Today’s guest is April Dunford, a positioning expert, entrepreneur, angel investor, advisor, and author of Obviously Awesome. She joins us on the show to discuss the positioning methodology in her book, lend insight into her consultation process, and sketch out some of the value she is able to add to her clients’ scaling journey in that respect. April works mostly with smaller B2B businesses helping them define their services and ideal client. In today’s episode, we hear about April's career trajectory as a multiple vice president to positioning consultant, having worked with successful startups and global giants in the tech space. April defines positioning for listeners before getting into the five steps that a company should take in order to get a laser-sharp focus on their exact product and ideal customer before taking that data froward into a sales pitch and marketing campaign. For a load of great value and information about positioning, and to learn how you can take your B2B business to the next level, make sure you hear what April has to say.

TIME-STAMPED SHOW NOTES:

[00:20] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:39] April’s focus on startup positioning and acquisition/divestiture for larger firms.
[00:58] Why April moved from being a vice president to focusing on positioning.
[01:45] How Obviously Awesome gives April’s positioning methods for distant clients.
[02:22] Tech giants April worked for such as IBM, Nortel, Sybase, and Siebel.
[03:50] What positioning is: finding one’s market and niche in a nutshell.
[05:39] How April repositioned a database product as a data warehouse to great success.
[07:55] The five steps to arriving at your company’s positioning.
[07:56] Competition, unique capabilities, value, customer segmentation, and market category.
[09:46] How to think through the five steps in the correct order.
[09:50] Finding out what one’s best customers would use if your business did not exist.
[10:40] Figuring out what one has that one’s competitive alternatives don’t.
[10:51] Applying the ‘so what’ question to gauge the validity of one’s competitive features.
[11:11] Arriving at one’s value themes: the basis of one’s value proposition for customers.
[11:26] Defining a good B2B customer as businesses that would benefit from one’s values.
[11:40] Figuring out which market category to dominate using the last two steps.
[12:03] Taking positioning and turning it into a pitch and branding starting point.
[12:24] Companies April has worked with which grew from small to large, through positioning.
[14:28] How April helps companies clarify vague, broad definitions of target audience.
[16:19] The way April generated huge revenue from a single ad through knowing her audience.
[16:50] How April structure her services through a two-day positioning workshop.
[18:07] Pricing structures that April uses for her amazing services.
[18:44] Must read books for April: Crossing the Chasm, Four Steps to the Epiphany...
[20:04] April’s favorite business tool: Zoom.

Resources From The Interview:

April Dunford
April Dunford on LinkedIn
April Dunford on Twitter
Obviously Awesome
Jana Systems
Nortel
IBM
Siebel
Sybase
Crossing the Chasm
The Lean Startup
Four Steps to the Epiphany
Challenger Sale
Challenger Customer
Zoom

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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

The Challenger Sale: Taking Control of the Customer Conversation

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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There are only two types of entrepreneurs right now: The fearful and the excited. I spoke to over 98 entrepreneurs recently and those are the two buckets that instantly stuck out. And it makes sense: people are afraid of losing their businesses right now. Think about all the restaurant owners that spent 20+ years putting their blood sweat and tears into the business. Or the store in the shopping mall that has had no choice but to close it doors. Many of those entrepreneurs are paralyzed by fear right now and aren't sure what to do next. On the other hand, I spoke to two close friends over the weekend and the mindset is world's apart: They're genuinely excited. Why? Because they see the world differently: 1. Instead of being upset at lost revenues, they're pumped about new opportunities. 2. Instead of being worried about the short term outlook, they know they'll emerge stronger than ever. 3. They take EXTRA good care of their team during this time (even the ones that were let go).

If you can be excited, you'll have an unfair advantage that will carry you far.

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Today using funnels for conversions seems like a vital part of marketing your products but so much of that is thanks to our guest for today, Russel Brunson. Russel is the CEO of Click Funnels, a SaaS product that provides everything you need to market, sell, and deliver your products and services online through funnels. Click Funnels is approaching $200 million in revenue and they haven't raised a cent in venture capital, so our conversation with Russel today is mostly about the funneling strategies they use to make this possible. First up though, Russel tells the story of Click Funnels’ conception, which involves his initial entrepreneurial ambition of selling DVDs containing instructions for making potato guns. After learning about sales funnels through this venture, and then developing Click Funnels, Russel found that nobody even knew what sales funnels were. We hear from him about how this problem led him to write all his books, which both act as instruction manuals for using and optimizing funnels but also behave as funnels for his company. This leads Russel to speak about the other clever ways he converts people into customers and keeps Click Funnels growing, such as webinars and challenges. Other interesting tidbits from today’s episode are the stories of how Russel made $3.2 million selling Click Funnels to the audience of Grant Cardone’s 10X event, and how Apple completely blocked his number one podcast. As you’ll find out in this episode, Russel’s love of storytelling is a key feature of his success, so make sure you catch this interview.

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:22] An intro into Russel, Click Funnels, and their revenue despite raising no venture dollars.
[00:57] Potato gun sales funnels and how that led to Russel’s partner coding Click Funnels.
[02:24] How Click Funnels makes money through tiered SaaS subscriptions.
[03:04] Russel’s use of funnels in such a way that Click Funnels doesn’t pay for growth.
[04:24] Funnel shelf lives and how Russel rotates through different funnels to keep fresh.
[06:29] How Russel’s books guided customers to see they needed his product.
[06:30] Using, optimizing and getting people into funnels: Russel’s three books.
[10:16] Marketing Click Funnels to different communities through Funnel Hack events.
[12:09] How customers’ need for Click Funnels informs Russel’s view on giving free content.
[13:46] Why Russel shut down his lucrative mastermind at the top of his funnel.
[14:28] Russel’s love of storytelling and why he wants Click Funnels to be worth $1 billion.
[15:15] Storytelling over techno-babble: learning how to sell your product.
[17:11] How Russel sold $3.2 million worth of SaaS on stage one year and failed the next.
[20:13] Russel’s confusion around why his podcast got choked by Apple.
[17:11] The top three funnels that work the best: books, webinars, and challenges.
[21:57] Timeframes for when Russel makes new funnels.
[22:26] Russel’s must-read books and favorite business tools.

Resources From The Interview:

Click Funnels
Russel Brunson
DotCom Secrets
Expert Secrets
Traffic Secrets
Unlock the Secrets
Funnel Hacking Live
Gabe Schillinger
10X Growth Con
Traffic Secrets Website
Expert Secrets Website
Secret Funnel Strategy Webinars
One Funnel Away
Salesforce
Opidis
Joovv
Must read book: Behind the Cloud, American Kingpin

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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

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Should you create content in today's climate? In today's episode Eric talks about how to deal with imposter syndrome and how to build a habit around making content.

During these unprecedented times, Eric is opening up a live Q+A to help you protect your mental clarity and grow your business. You see, it doesn't matter how good you are at marketing and sales if your mind isn't screwed on right during turbulent times.

If your mind isn't screwed on right, you're screwed. Your mindset will affect your diet, how often you train, how you sleep, how you communicate and much more. Sometimes, life comes at you and you have to learn how to weather the storm. That's the theme for right now: to navigate the rough seas.

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ConvertKit is one of the biggest success stories of the 2010s online business world. Today we are joined by their founder and CEO Nathan Barry! Nathan started ConvertKit after realizing the value of email marketing and the ways in which companies were missing important parts of the service he envisaged. We get to hear about this part of the story, leading up to the beginnings of the company and then the early successes that they experienced after launching. A completely transparent company, Nathan shares a lot of vital and interesting statistics from ConvertKit before we get into Nathan's strategy for targeting new customers that has served them so well. He also emphasizes the importance of storytelling at ConvertKit, believing that customers do not only buy into the service but also the story. We discuss product-led growth, ConvertKit's recent adoption of the freemium model and public appearances that Nathan makes at the moment, so do not miss it!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:44] The full range of services offered by ConvertKit and their company mission.
[01:08] Nathan's background in design, blogging, and writing, and how this led to ConvertKit.
[02:59] Early days at ConvertKit and the success they experienced from the get-go.
[04:02] Nathan's approach to entrepreneurship and why he chooses to focus on one company.
[07:29] Growth phases for the company and how long it took to get up to 100k MRR.
[10:17] The pricing model at ConvertKit and how they charge.
[10:57] Important numbers from the business and their choice to be transparent.
[11:53] Smart targeting and the lessons that Nathan learned about zeroing in.
[15:01] Nathan's social media strategy and becoming visible to new prospects.
[15:57] ConvertKit's choice to make the shift to a freemium model recently.
[19:56] Benefits of a great free and product-led growth.
[21:10] The role of webinars and podcasts in the trajectory of ConvertKit.
[24:50] How many podcast appearances Nathan makes at the moment.
[25:53] Nathan's must-read book recommendation!
[26:21] A great tool for business growth according to Nathan.
[27:32] The founder and company that Nathan is currently following.

Resources From The Interview:

ConvertKit
Nathan Barry
Nathan Barry on Twitter
Tim Ferriss
App Design Handbook
MailChimp
Pat Flynn
Why I Switched from AWeber to Infusionsoft to ConvertKit
Gretchen Rubin
ConvertKit Baremetrics
HubSpot
Chris Guillebeau
Figma
Vlad Magdalin
Webflow
Must read book: Anything You Want

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Raising capital is an essential part of a founder’s journey, and until recently this process has been rife with barriers due to legal restrictions since the Securities Act of 1933. Enter today’s guest, Howard Marks, who has been working to democratize the capital raising space in his capacity as CEO and founder of StartEngine. Howard’s firm helps startups raise capital more easily by utilizing recent Reg D, Reg Crowdfunding, and Reg A Plus legislation, thereby bringing them closer to achieving their dreams. We kick off our chat with Howard hearing about his fundamental mission to help all entrepreneurs succeed and the amazing updates at StartEngine since the last time he came on the show, such as how they have raised over 150 million dollars so far! He talks about the extremely low price point StartEngine sets funding barrier at, before sharing the three things that any company seeking funding should be doing. We get into some of the legalities around capital raising in the history of the US, and Howard reiterates how recent lifts on restrictions is allowing StartEngine to remove the barriers to deal flow for angels. He shares some of the ways he vets new companies looking to raise capital and also talks about common mistakes entrepreneurs make during this process. Our conversation digs a little deeper into Howard’s philosophy of setting an ‘impossibly’ high goal for his company, and he explains how it all fits into the foundational ideas of the American Dream. Our chat winds down with some of Howards most favorite books, useful tools, and an argument for why Tesla is such an inspiring company. Make sure not to miss this great conversation about new developments in the capital raising space!

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:58] The mission at StartEngine and updates on its progress.[03:17] Allowing investors to invest in companies earlier; LiquidPiston’s success story.
[05:58] The extremely low bar StartEngine sets funding rounds at.
[06:20] The catch: not all companies can drive the excitement that LiquidPiston did.
[06:37] Three things any company looking to raise money should do.
[08:39] Removing barriers to deal flow (the name of the game in the VC world).
[10:05] How regulations to investing implemented in the 1920s were lifted somewhat in 2012.
[12:00] The five-week process that companies need to undergo to work with StartEngine.
[13:56] How StartEngine vets the value of companies seeking funding.
[15:33] Legal red tape to raising money publicly or privately since 1933.
[17:09] Newer, more open regulations since 2016 that StartEngine works within.
[20:14] Whether funding according to Regulation C could get you sued or not.
[23:32] Mistakes many young entrepreneurs make raising capital around work and execution.
[25:58] Capital raising, the American Dream, and why StartEngine’s mission is so big.
[28:40] The value of having an unattainable vision for reaching further.
[30:40] Why the leadership and software at StartEngine outdo their competitors.
[31:26] Shattered dreams, raising wrong, and the story of Howard’s work with Sugarfina.
[36:35] Where investors can go to buy a business or merge with a company.
[40:20] Howard’s favorite book, business tool, and company.

Resources From The Interview:

Howard Marks on LinkedIn
Howard Marks’ Blog
Activision
StartEngine
LiquidPiston
Lyft
Uber
Tesla
Apple Pay
Marc Andreessen
Sequoia
Charles Schwab
Kickstarter
Knightscope
Clickflow
Ford Motors
Microsoft
Josh Resnick
Sugarfina
Rosie O’Neill
Flippa
FE International
Zero To One
Lean Startup
Innovator's Dilemma
Slack
Google Docs
WordPerfect
Elon Musk
Oaktree Capital
Howard Marks of Oaktree
Must read book: Sapiens, The Fountainhead, Business of Platforms

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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

The Fountainhead (Centennial Edition HC)

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Today on Leveling Up we are joined by the CEO of BELAY, Tricia Sciortino! BELAY is a virtual staffing solutions company that provides clients with the assistance they need in order to grow. Tricia was recently promoted to the role of CEO after 9 years in the COO position at the company, having been the first employee of BELAY in 2010! We talk about working remotely and the benefits this has offered BELAY's clients and, indeed, BELAY themselves. Tricia talks about what an exciting journey it has been watching her company and the industry in general grow over the last decade. She shares about how BELAY offers a solution to the problem of finding great employees and partners and the ways in which BELAY goes above and beyond some of their competitors. Tune in get it all!

TIME-STAMPED SHOW NOTES:

[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[01:05] Tricia's work history leading up to and during her employment at Belay.
[03:35] The difference between BELAY and other virtual assistant services.
[06:29] The rigorous vetting system that BELAY employs with candidates.
[07:09] How BELAY makes money and gets customers started on their service.
[08:10] Assistant buy-out and full-time employment of a BELAY candidate.
[08:48] Growth rates at BELAY and their standing in relation to similar companies.
[10:01] The roster and range of services that are offered through BELAY.
[10:20] Lead sources at BELAY; referrals, advertising partnerships and sponsorships.
[11:30] Important lessons that Tricia has learned in the assistant space.
[13:42] Tricia's own practices with her assistant and benefits of constant communication.
[14:54] A favorite business book selection from Tricia!
[15:10] A great growth-tool recommendation from our guest.
[15:31] Who Tricia is currently following and inspired by!

Resources From The Interview:

BELAY
Tricia Sciortino on Instagram
OptinMonster
Bryan Miles
UpWork
The 4-hour Workweek
eHarmony
Inc 5000
Salesforce
Zoom
Sarah Blakely
Spanx
Gary V
Ariana Huffington
Thrive
Michael Hyatt
Daymond John
Grant Cardone
Must read book: The Founder's Mentality

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The Founder's Mentality: How to Overcome the Predictable Crises of Growth

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On the show today we welcome the CEO and founder of Attest, Jeremy King. Attest has become the leading consumer growth platform that has grown from a team of 27 to 90 employees in just one year. The story of how the company was founded is an unusual one as Jeremy worked and was schooled as a scientist who, after his time at a global management consulting firm, also did his MBA. He talks about his passion for empiricism and his strong philosophy of data-based decision-making, and it is this drive that led him to start a business that eliminates all the guesswork around potential customers and markets. Jeremy shares about their primary clientele, the various subscriptions packages the offer, how they approached fundraising for a product that can be complex to explain, and what their best sales pitch looks like. He also differentiates between Attest’s mission and vision, makes a case for Harvard Business School, talks about their go-to-market tool stack, and shares what he learned from Charles Darwin and Alexander Agassiz in Reef Madness.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:57] Jeremy’s science background and passion for empiricism and data-based thinking.
[01:30] Working for the McKinsey consulting firm in over 25 different countries.
[01:40] The difficulty with meeting and understanding the customers you don’t have yet.
[02:03] When Attest was founded, where it is based, expansion plans, and what their vision is.
[02:47] Their primary clientele and how they help them to target customers more effectively.
[03:46] Attest – One platform that can be used in a wide range of ways.
[04:17] Helping clients better understand consumers to increase their growth.
[04:39] Making money through a subscription service: A Saas platform in your browser.
[05:14] The price range of the various subscription packages on offer.
[05:57] Approaching the fundraising process with a complex message.
[06:59] Their mission of making the market much bigger by making customer research simpler.
[07:35] Key lesson from his diverse background and experiences before Attest.
[09:40] The motivation behind Attest’s quick and trusting onboarding process.
[10:37] Why Jeremy still recommends Harvard Business School and its vibrant network.
[12:04] Going from a team of 27 to 90 in 2019, their exponential growth, and net retention.
[13:39] The six components of company culture at Attest and how it is lived.
[16:17] The larger the organization, the more important for each person to live out the culture.
[16:36] Learning about the value of pre-onboarding from other SaaS companies in the UK.
[18:01] The vision of Attest: the elimination of guessing when it comes to prospective markets.
[18:57] On a mission to make it easy to acquire data so no guesswork is needed.
[19:48] Growth by simplifying the proposition and showing clients how Attest applies to them.
[22:08] What we can learn from Zoom: Doing the simple things well.
[23:10] Key thoughts about Charles Darwin and Alexander Agassiz in Reef Madness.
[25:50] Using the most popular go-to-market tools, and all about the Singapore #StartupStack.
[28:06] Being inspired by ProfitWell’s product marketing and how they explain what they do.

Resources From The Interview:

Jeremy King on LinkedIn
Attest
SaaStock
David Attenborough
McKinsey & Company
SaaSociety
Crunchbase
Qualtrics
Kantar
Harvard Business School
Zoom
Pendo
Stripe
Singapore #StartupStack on SlideShare
ProfitWell
Patrick Campbell
Must-read book: Reef Madness and Prisoners of Geography

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Reef Madness: Charles Darwin, Alexander Agassiz, and the Meaning of Coral

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Today we have Christina Stembel, the founder and CEO of Farmgirl Flowers, joining us. After years of trying to raise capital, Christina realized that the only way she could retain the integrity of her business vision was to bootstrap the company – and it paid off in a big way. Being a female founder, she came up against the many implicit biases around women-owned businesses and failed to get the investments many other male-owned companies pulled off without showing any results. Today, Christina has the only female-owned large-scale e-commerce B2C flower company and made a remarkable $32 million in revenue last year. She talks about her business philosophy of high-quality, being entirely self-taught, how she saves on marketing, establishing a healthy company culture, leadership, and her secrets to building a superstar team.

TIME-STAMPED SHOW NOTES:

[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:35] The origins of Farmgirl Flowers as a business, not a passion project.
[01:33] Using the In-N-Out Burger business model and applying it to the flower industry.
[02:12] The philosophy of doing something simple with excellence while reducing waste.
[02:39] Almost running out of money a year and a half in and deciding to bootstrap.
[02:50] Nine years later, 165 employees, and finishing 2019 with over $32 million in revenue.
[03:15] The investment offers they have had being situated in Silicon Valley.
[03:20] Actively trying to raise capital for three years and why she turned down three offers.
[03:59] Not compromising but building the healthy, sustainable company she envisioned.
[04:31] The implicit biases she encountered as a female owner trying to raise capital.
[05:03] Being the only female-owned large-scale e-commerce B2C flower company.
[05:46] Not fitting the model for most VCs with a perishable product and small margins.
[06:38] Higher quality at higher price points and other ways Farmgirl Flowers makes money.
[08:05] The benefit of not having to spend what competitors do on marketing.
[09:49] Christina’s self-taught knowledge about flowers, logistics, and distribution.
[10:05] Working at Stanford University as the head of catering and how that prepared her.
[11:09] Taking five and a half years to afford and get national shipping off the ground.
[12:36] Their goal of opening two distribution centers and another one in 2021.
[13:31] How Christina has learned to be a better leader and the mistakes she initially made.
[14:24] Spending at least 20% of her time on her team and building the right culture.
[15:08] The irony of being told that she is “unfundable” because she doesn’t have a team.
[16:12] Building a superstar team by hiring people that no one else would believe in.
[17:12] Learning about vulnerability as a leader from Brené Brown.
[18:13] The importance of being thoughtful and strategic about business growth.

Resources From The Interview:

Christina Stembel on LinkedIn
Farmgirl Flowers
In-N-Out Burger
Kevin O’Leary on Women-Led Businesses
Brené Brown
Katrina Lake on LinkedIn
Stitch Fix
Must-read book: Anything by Brené Brown!

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Hey everyone! Today, I share the mic with Ismael Wrixen, group CEO of FE International, the market leader in the sale of SaaS, e-commerce, and content businesses. Ismael is a returning onto the show to fill us in on recent developments at FE.

Tune in to hear Ismael talk figure jumps in revenue and deals, why the firm prefers using a cash on success pricing strategy over retainers and the quantity ratios and strategy differences between FE’s handing of deals in E-commerce, SaaS, and content spaces respectively.

Click here for show notes and transcript

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Hey everyone! This week, I share the mike with Steli Efti, Founder and CEO of Close, an inside sales CRM.

Tune in to hear to learn the kind of feedback you should be looking for, how to ensure the best product-market fit and how Close relies on content marketing and podcasting to help them grow and be successful.

Click here for show notes and transcript

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Hey everyone! Today, I share the mic with Liam Martin, founder of three companies: Time Doctor, Staff and Running Remote. Tune in to hear how long you should expect to wait before seeing success from your SEO efforts, how to build a remote team at scale and how Liam is able to balance running his three companies. Click here for show notes and transcript

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What is it about companies that not only survive, but grow to be super powers?

Tune in to hear Eric Siu dive into what Warren Buffet looks for before investing in a company and how you can apply it to your business.

Click here to watch the full YouTube video

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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Twitter @Ericosiu
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Are you trying to land a 6-figure marketing job?

Tune in to hear Eric Siu reveal what he (and other CEOs) like to see when scanning a resume. Apply these tips to your job application process and you will not be disappointed.

Click here to watch the full YouTube video

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Hey everyone! Today, I share the mic with Kamal Ravikant, a VC, author, mountain climber, and has served in the army! We are lucky enough to have him on the show to share some of his wisdom about the startup game and beyond.

Tune in to hear Kamal’s fascinating life story, why he decided early on in his career that he preferred starting companies rather than joining someone else's vision and how his desire for a better kind of investor led him to the role of VC.

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Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years!

Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success.

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Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application.

Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from their biggest marketing blunders and why they emphasize the importance of live events (as well as two reasons they don't expect an immediate ROI from them).

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Are you working towards making six figures as a marketer?

Tune in to hear Eric Siu explain what digital marketing skills you should master if you're looking to land a high-paying marketing job.

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Is your content marketing strategy not working? Are you spinning your wheels making sales content that nobody is seeing? Digital marketing is changing so fast in 2020 it's hard to keep up.

Tune in to hear Eric Siu share his powerful content marketing tips that enable his small team to produce tons of content - across multiple platforms.

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Can you earn six figures in marketing? Absolutely! There's a different mindset required to land a high paying job in marketing.

Tune in to hear Eric Siu share his favorite tips on starting a marketing career, plus how to become indispensable. You'll have to put in a lot of work and gain some experience, but if you get to this level, finding a position that pays you top dollar should be no problem.

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Hey everyone! Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented. Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books.

Tune in to hear his company’s strategic approach to company growth, why being scared is a sign you are doing things right and the importance of clear goals.

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Hey everyone! In today’s episode, I share the mic with Hubert Palan, the Founder and CEO of productboard, a product management system that helps you understand what users need, prioritize what to build and rally everyone around your roadmap. Tune in to hear how productboard winning the TechCrunch Startup Battlefield competition helped the company skyrocket, Hubert’s advice for those who want to create spectacular products and how he was able to familiarize people with a completely new concept.

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Hey everyone! In today’s episode, I share the mic with book marketing genius and author Dave Chesson, Founder of Kindlepreneur and Publisher Rocket. Tune in to hear some of the pitfalls Dave sees with new authors, strategies you can take you to the next level and the kind of credibility that writing a book can give you to skyrocket your professional career.

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Are you using generic cold email outreach scripts and tired of not getting results?

Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers.

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If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you.

Tune in to hear Eric Siu share his strategies on growing a podcast audience. These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results.

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Can you make money with podcasts? You bet! Podcasts are a great source of revenue for creators and a great platform to advertise for brands.

Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue.

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Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance.

Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. Tune in for for an interesting and exciting conversation!

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Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency.

Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing.

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Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers.

Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships.

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Is it too late to start a podcast in 2020?

No way! There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience.

Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts.

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Around 10 years ago, Eric took over a failing agency after buying it for $2. A year past, the agency was down to one employee and the business was continuing to fail.

Fast forward to today, that same agency is now making eight figures in annual revenue and thriving! Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great.

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Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics.

Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit.

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Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books.

Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die!

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Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses. Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the company juggles multiple side projects in order to scale.

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Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news.

Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy.

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Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks.

Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google.

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TikTok is all the rage in 2020, but is it actually relevant for growing your business?

Tune in to hear Eric Siu take a deep dive into why he believes TikTok will be a major player in the advertising market for years to come.

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We are very excited to have Chase Jarvis joining us today, the founder and CEO of CreativeLive. The company’s goal is to take a fresh approach to education and help leaders, visionaries, and professionals to access the wealth of information and skills required to flourish in an ever-changing environment.

Tune in to hear how their aiming to translate complex philosophical ideas into soft skills that are accessible for people’s personal and professional lives, to learn the tons of misconceptions around creativity and why it should not be viewed as oppositional to rationality and critical thought plus to hear more about his first “word book” Creative Calling.

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Hey everyone! Today I share the mic with Dr. Darshan Shah, Founder and CEO of Next Health, a company aiming to help clients with optimization and longevity in their lives using the latest tools and technology.

Tune in to hear Dr. Shah explain what ‘brain fog’ is plus how to recognize it, how he’s planning on turning the medical model on its head and share advice on how young medical professionals can scale their businesses.

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Hey everyone! Today, I share the mic with Matthew Woodward, SEO expert and owner of a successful SEO blog.

Tune in to hear Matthew analyze Google’s algorithm, how his blog gets 60,000 visits a month and how he was able to more than double his click-through rate using his Google search ranking strategy.

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Is LinkedIn still relevant in 2020? Absolutely! LinkedIn is one of the best platforms to publish on in terms of organic reach potential.

Now is the time to take advantage of publishing to LinkedIn to maximize the exposure of your content.

Tune in to hear Eric Siu share some of his favorite LinkedIn growth hacks and best practices to make sure you are getting the most bang for your buck with your content.

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Is your Instagram game coming up short? If you want to boost your Instagram, you'll have to start thinking about ways you can stand out from the crowd without being spammy.

Tune in to hear Eric Siu give you some Instagram growth strategies that work to get more followers the right way!

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Hey everyone! Today, I share the mic with Michael Yan, Co-Founder and CEO of the popular messenger app ManyChat. This is his second time being a guest on Leveling Up! Check out the first episode with him here!

Tune in to hear why Mikael and his team has witnessed incredible growth over a few years, some practical examples of how ManyChat can be successfully incorporated in a funnel plus hear him share some of the growth tactics that they are currently implementing with great success.

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Hey everyone! Today, I share the mic with Victor Cheng, an Executive Coach who advises startups and Inc. 500-caliber companies on how to exploit growth opportunities.

Tune in to hear why Victor only works with CEOs who are also founders, how a “growth engine” functions, and when laying off 10% of your staff may be necessary.

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Hey everyone! In today’s episode, I share the mic with Jayson Gaignard who is a Canadian entrepreneur, super-connector, author and founder of Mastermind Talks (MMT), an invitation-only conference for entrepreneurs.

Tune in to hear how Jayson pulled off an $84,000 opportunity to host an event with Tim Ferriss, how you should be hosting successful masterminds and how Jayson reaps the many ROI benefits from strong relationships he’s nurtured.

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Not only has the social media marketing landscape completely shifted in the last 12 months, but changes across SEO and sales have opened new growth opportunities across the board.

Tune in to hear Eric Siu share his favorite marketing ideas and digital marketing trends for 2020 - all the top marketing strategies for the new year including customer data platforms, podcast marketing and more!

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What can you learn from Samsung's marketing? Excited look inside one of the best marketing campaign examples out there? This week, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Samsung.

Tune in to hear Eric Siu shares his insight into Samsung's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Samsung team to provide a marketing plan example for those of you watching at home.

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Hey everyone! Today, we are joined by Marvin Liao who is a partner at 500 Startups, a micro venture capital firm with a network of startup programs located in Silicon Valley.

Tune in to hear how Marvin worked at Yahoo and helped them scale, how his businesses stand out above their competitors plus listen in to hear him give you a list of his most successful investments to date – including being the first person to invest in ManyChat!

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Hey everyone! Today, I share the mic with Danny Rensch, the Chief Chess Officer at Chess.com, American Chess Master, event organizer, lecturer and commentator. Tune in to hear how Danny transitioned from playing professional chess to owning a domain with 30 million accounts, how Chess.com was able to tap into their market’s needs and why Danny finds riding his lawnmower his most useful tool. Click here for show notes and transcript Leave Some Feedback:

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Are you an introvert? Is business networking intimidating? Have no fear!

Tune in to hear Eric Siu share how he overcame his introverted traits into a superpower to make lasting business connections, meet more people, and ultimately close more business deals.

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Hey, everyone! Today, I share the mic with Chris Do, Founder of The Futur and Blind! Chris is a graphic designer, business educator and online entrepreneur, who has so much to share about building an audience, creating engagement and reaching your goals!

Tune in to hear Chris talk about how he was able to organically grow his Instagram account exponentially, how setting overly ambitious goals can have unexpectedly great results and how he plans on helping a billion people achieve their business dreams without compromising their ideals or creative passions!

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Hey everyone! Today, I share the mic with Bill Widmer, an SEO expert and a serial entrepreneur.

Tune in to hear how Bill has turned his casual blog for family and friends into a 6-figure blog site, how his site is able to get 300,000 visits a month and what current SEO trends are working.

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Hey everyone! Today, I share the mic with Randy Frisch, Co-Founder and CMO of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences.

Tune in to hear Randy discuss why we need to work on account-based engagement, how to know if you’re creating too much content and how Uberflip gets the most out of their annual conference.

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$25,000 might sound like a lot of money to pay for a mastermind, right? In this case, it was very much worth it.

Tune in to hear Eric Siu reveal some of the lessons he learned from this event that he has considered life changing.

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The Away Luggage CEO was under a lot of scrutiny for creating a toxic work environment at the $1.4B valuation startup and is now announcing a return to the company as a Co-CEO. What does this mean for the culture at the company? Will the leader be able to recover from the damage?

Tune in to hear Eric Siu explain why Steph Korey's return to the company after resigning due to the scandal about toxic culture might be bad for the company.

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What is the Sony Vision-S? Did Sony make a smart business move?

Tune in to hear Eric Siu share his thoughts on why Sony's decision to venture into the electric car space positions them to be the premiere supplier for many electric car parts and entertainment options.

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Hey everyone! Today, I share the mic with Munjal Shah, Founder and CEO of Health IQ! What started as a simple quiz for interested parties has pivoted and turned into a fully-fledged health insurance aid, rewarding those willing to go the extra mile to take care of themselves.

Tune in to hear Munjal share his own incredible health journey and how that led him to the starting the company, why he likes to focus on customer money over investor money plus how his company found their product-market fit.

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Hey everyone! Today, I share the mic with Tero Isokauppila, founder of Four Sigmatic, a company that aims to make medicinal mushrooms a more heavily researched and accessible commodity.

Tune in to hear how Four Sigmatic became one of Amazon’s best-selling coffees, which platform is their key to promotion and why you might want to turn to mushroom coffee.

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Hey everyone! Today, I share the mic with Sofya Polyakov, Co-Founder and CEO of The Noun Project, a website that aggregates and catalogs symbols that are created and uploaded by graphic designers around the world.

Tune in to hear Sofya discuss launching The Noun Project without any idea how to monetize it, its spin-off Lingo and how The Noun Project serves as a lead generator for it, and how Sofya survived founding a business with her husband.

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In this episode, Eric Siu shares 7 of the best lessons he has learned from interviewing and meeting billionaires, best-selling authors and high performers.

Tune in to hear how you can apply these lessons to your life no matter the goals you're trying to reach.

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Are you posting to social media and nobody is engaging? The secret? Post from the heart! Sounds woo woo, but people can smell a robot from a mile away.

Tune in to hear Eric Siu share a trick that will be sure to get your followers excited for what you'll be posting next.

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Which marketing strategies in 2020 should you place your bets on?

Tune in to hear Eric Siu share his marketing predictions for digital marketing trends 2020.

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Hey everyone! Today, I share the mic with Mickey Beyer-Clausen, Co-Founder of Timeshifter. Timeshifter is an app that incorporates the latest research in circadian sleep science and neuroscience into a platform designed to remove jet lag from an international travel experience.

Tune in to hear how this app eliminates jet lag, how successful some of Timeshifter’s business strategies such as channel partnerships have been and the value of timing in startup success.

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Hey everyone! Today, I share the mic with Nicolas Vandenberghe, Co-Founder and CEO of Chili Piper! Chili Piper is a SaaS company dedicated to helping users stop the leakage of prospects during the early engagement stage.

Tune in to hear Nicholas reverse-engineered their way into the market, explain what ’ buyer enablement' is and how he handles his company’s competition.

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Hey everyone! Today, I share the mic with Matt Barrie, founder and CEO of Freelancer, a global online freelancing and crowdsourcing marketplace.

Tune in to hear Matt’s approach to business in general and how he grew Freelancer to $50 million in revenue last year, how to deal with people who aren't so receptive to feedback, and why he likes owning 100% of a company.

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Curious to learn what makes good marketing? On a quest to answer this question, we turned to online brands in the to discover the digital marketing strategy behind the app and how marketing works for Pray.com.

Tune in to hear Eric Siu share his insight into Pray.com's website to look deep at whether they are one of the best marketing campaign strategies around.

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If you're planning a marketing career path, it can be overwhelming to decide which digital marketing skills to focus on first.

Tune in to hear Eric Siu share his top 5 marketing skills to learn in 2020.

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Hey everyone! Today, I share the mic with Michael Litt, Co-Founder and CEO of Vidyard. This is his second time being a guest on Leveling Up podcast! Check out the first episode with him here.

Tune in to hear how Vidyard found their market-fit, find out their current conversion rates and how the Vidyard is growing with collaborations and integrations with other companies.`

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Hey everyone! Today, I share the mic with RJ Taylor, the CEO and Founder of Pattern89, the AI platform for digital ads.

Tune in to hear how Pattern89 uses AI unlike any other marketer, how RJ uses his B2B SaaS background to grow his business and why he makes sure to go to bed by 9pm.

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Hey everyone! Today, I share the mic with Gilles Bertaux, CEO of Livestorm, a browser-based webinar software service.

Tune in to hear how Livestorm expanded their business exponentially by operating in multiple languages, why Gilles sets aside 4 hours to talk to other industry leaders and how Livestorm is facing their biggest challenge yet: scaling.

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The Disney empire started as a small animation studio with one visionary and a few believers and now it's arguably the most recognizable brand in the world.

How does this entertainment giant continue to grow and market themselves?

Tune in to hear Eric Siu share his insight into Disney's website to look deep at one of the best marketing campaign strategies around.

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Hey everyone! Today, I share the mic with Sydney Sloane, the CMO at SalesLoft. SalesLoft is a sales engagement platform.

Tune in to hear the factors that have contributed to SalesLoft's speedy growth, how to make sure you're recruiting the right people at the right time and how the $55M company structures their pricing model.

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Hey, Everyone! Today, I share the mic with Sam Parr, the CEO of The Hustle, a daily email newsletter with tech and business news. Tune in to hear Sam discuss why how he went from owning a hot dog stand chain to becoming the CEO of an 8-figure company, how The Hustle newsletter got to ~1.5 million subscribers, and how his successful conference, Hustle Con, has never lost money. Click here for show notes and transcripts Leave Some Feedback:

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Do you want to accelerate your business growth with investors?

Tune in to hear Eric Siu share his discoveries around investment and funding for businesses that you might not have explored. Some of the traditional startup funding methods like VC and Angel investment might not be the best course for your business, but these methods might provide a new unique way to get capital.

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Excited look inside one of the best marketing campaign examples out there? This week, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for ZipRecruiter.

Tune in to hear Eric Siu share his insight into ZipRecruiter's website to look deep at one of the best marketing campaign strategies around.

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Hey everyone! In today’s episode, I share the mic with Tim Ash, the CEO of SiteTuners, a strategic conversion rate optimization agency. Tune in to hear why testing doesn’t matter if you’re not personalizing your website, what you must do to prevent your website from failing, and why he believes the system is too corrupt right now for entrepreneurism to be unleashed. Click here for show notes and transcripts Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Tyson Quick, the CEO of Instapage, which turns your ad clicks into conversions by providing an end-to-end solution for optimizing post click experiences at scale.

Tune in to hear Tyson discuss how Instapage was founded based off a common problem they faced, how the company figured out how to improve ad conversion rates and why serving to a larger market might benefit your company.

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Are you looking for ways to expand your network without coming off as being sleazy?

Tune in to hear Eric Siu share his favorite strategies on how to make the most out of your next in-person business mixer. Whether you are visiting a conference in-person or hosting your own event, these tactics will help you build better relationships and get more deals.

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Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world: Netflix.

Tune in to hear Eric Siu share his insight into Netflix's website to look deep at one of the best marketing campaign strategies around plus how you can apply their marketing strategy to your own.

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Hey everyone! Today, I share the mic with Liam Boogar-Azoulay, the Head of Marketing at MadKudu, a service that helps companies grow sales by consistently generating relevant conversations with qualified leads.

Tune in to hear Liam discuss how MadKudu uses the past to predict the future, how the business’ success triples each year and how they keep improving upon their business model.

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Hey everyone! In today’s episode, I share the mic with Perttu Ojansuu, the CEO and Co-Founder of Happeo, the best Google-partnered social intranet for G Suite users. Tune in to hear Perttu suggest whether or not to focus on a niche when starting out, what type of agencies startup businesses should aim for, and his key to success (which wasn’t linear). Click here for show notes and transcripts Leave Some Feedback:

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Are you thinking about starting a podcast? This might be the best time ever to do so.

Tune in to hear Eric Siu share his thoughts around podcasting and how to promote your podcast at events.

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Are you thinking about taking the leap into starting your own business, but not sure if it will work out? Are you running a business and not seeing success yet?

Tune in to hear Eric Siu share his business philosophy around how long you should expect until your business takes off.

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Hey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs. Tune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO. Click here for show notes and transcripts Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Alex Banayan, the author of The Third Door.

Tune in to find out how Alex got to be featured on Forbes’ 30 Under 30 list, to hear the life-changing advice given by the President of Microsoft and to learn how a public speaker can make up to $100,000 per event.

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Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Asana.

Tune in to hear Eric Siu shares his insight into Asana's website to look deep at one of the best marketing campaign strategies around as well as use Asana's content marketing strategy to provide a marketing plan example for those of you listening at home.

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In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.

Tune in to hear Eric Siu share how to grow website traffic in 2020 and plus new SEO strategies for using data to dominate and more!

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Hey, everyone! Today I share the mic with Guy Kawasaki, author of Wise Guy: Lessons from a Life and the Chief Evangelist for Canva.

Tune in to hear how Guy passed the "Steve Job test” (and what that is), what the difference between evangelism and sales is, and why building a brand might not be the right focus.

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Hey everyone! In today’s episode, I share the mic with Todd Herman, author of The Alter-Ego Effect. Tune in to hear how Todd built his career by helping athletes improve their performance, how he’s now helping corporate leaders in much the same way, and why developing an alter ego can help you level up your business and career. Click here for show notes and transcripts

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Looking for the latest advertising strategies? The best tricks to optimize your campaigns for converting more sales is to improve your copywriting.

Tune in to hear Eric Siu go over how to get inspiration from other campaigns for the best results in your 2020 Google Ads campaigns. Follow these strategies and you'll be ahead of the competition.

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Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job in 2020?

Tune in to hear Eric Siu share his favorite jobs in marketing for 2020, the different marketing specialties out there plus let you in on how to get a good salary!

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Hey everyone! Today, I share the mic with Garrett Moon, one of the Co-founders of CoSchedule, a marketing management platform. Tune in to hear about Garrett’s 10 years' experience in the advertising/marketing industry, how he believes he’s solved the makeshift marketing problem and why it’s important to have a separate growth marketing team from the content marketing team. Click here for show notes and transcripts

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Hey everyone! In today’s episode, I share the mic with David Barrett, CEO of Expensify, the world’s leading application for expense management with 6 million users.

Tune in to hear David share why Expensify relies only on word-of-mouth advertising, why he believes that focusing on top-line revenue growth isn’t actually good for business, and how the Expensify team proved the naysayers wrong when they said the business couldn’t scale.

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Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the brand and how marketing works for Nike.

Tune in to hear Eric Siu share his insight into Nike's website to look deep at one of the best marketing campaign strategies around.

Click here to watch the full YouTube video

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Do you think you have what it takes to start getting paid to speak? Not sure how to get started? Getting speaking opportunities starts opening up a lot of doors and opportunities.

Tune in to hear Eric Siu share his favorite tactics to help you learn to speak at conferences and score paid speaking gigs.

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Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”. Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue. Click here for show notes and transcripts Leave Some Feedback:

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Hey everyone! In today's episode, I share the mic with Rand Fishkin, the Co-Founder of SparkToro, a service that helps you find all the proper outlets through which to reach your target demographic. This is his second time being a guest on Growth Everywhere! Check out the first episode with him here!

Tune in to hear Rand talk about why the “Wizard of Moz" decided to leave Moz, how he helped grow the company 50% YoY, how he started his own software company a month later, and why the venture model may not work for every company.

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Have you ever wondered how to become a tech founder? Starting a software company isn't as hard as you might think - the hard part is actually in marketing it.

Tune in to hear Eric Siu share his thoughts on how to start a software company and the lessons he learned along the way to start a tech company.

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Are you bringing baggage from your personal life into your work life? How do you make your work and your life harmonize with each other?

Tune in to hear Eric Siu share his philosophy on how to overcome work life balance and start living with Jeff Bezos' style of Work Life Harmony.

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Hey everyone! In today’s episode, I share the mic with Sam Ovens, CEO and Founder of Consulting.com, which helps people build successful consulting businesses.

Tune in to hear how Sam Ovens quit the corporate world to start his own SaaS company, why he transitioned from consulting to running a course-based business for entrepreneurs and why he thinks that it’s a myth that in order to be successful you need to book speaking engagements, network, and post on social media constantly.

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Hey everyone! In today's episode, I share the mic with Rick Perreault, the CEO and Co-Founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly. This is his second time being a guest on Growth Everywhere! Check out the first episode with him here!

Tune in to hear Rick’s thoughts on how Unbounce brought in $30 million this fiscal year by going upmarket, why organization is a challenge for his growing company and how word of mouth is what drives conversions for them.

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Peloton's marketing campaign is one of the best we've seen - except for one big problem.

Tune in to hear Eric Siu critique and score Peloton's paid media, content marketing, SEO, conversion rate optimization and general marketing.

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Are you thinking about investing in real estate? Should you build your life so that you can buy a home one day? Just because everyone says that buying a home is the "best" investment you can make, is it really the case?

Tune in to hear Eric Siu share his thoughts on why home buying and real estate are only smart investments for some cases.

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Hey everyone! In today’s episode, I share the mic with Kirk Simpson, CEO and Co-Founder of Wave, a service that offers free invoice, accounting, credit card processing, and payroll software.

Tune in to hear how Wave plans to eliminate friction for small businesses, how the business saw a 26% conversion rate on their landing pages early on, and what Kirk uses to maintain peace throughout his extremely busy day.

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Why is it that the Asian American Dream is to become a doctor? Are your Asian parents deciding your future for you? Are you choosing your career path because it's the "smart" thing to do?

Tune in to hear Eric Siu share his thoughts around Asian stereotypes and career paths. Find out in this episode as Eric shares why he decided to become an entrepreneur.

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Are your LinkedIn posts not getting engagement? Is the LinkedIn organic algorithm not working in your favor?

Tune in to hear Eric Siu introduce Gaetano DiNardi to guide you through a step-by-step guide to get more engagement on LinkedIn. You'll learn how to use the organic posting feature to build an audience on LinkedIn and get more engagement through posting controversial content.

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Is your business floundering and not seeing the growth you need? Are you ready to learn the tried and true business strategies from experts who have built multi million dollar teams?

Tune in to hear Eric Siu share the mic with Ayman Al-Abdullah, AppSumo president, as he gives an inside scoop into his inspirational business story Ayman will share how to build a powerful team, skyrocket your SEO ranking and solidify your business branding.

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What if we’ve been looking at the whole marketing process in reverse...? 92% of B2B marketers consider Account-Based Marketing (ABM) to be “extremely” or “very” important to their marketing efforts.

Tune in to hear Eric Siu let you know what ABM is and how you can use it to start making those BIG money sales!

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The new iPadOS is one of the most exciting updates to the iPad ever . What makes the iPadOS 13 so incredible?

Tune in to hear Eric Siu share how the iPad can change your life in this simple entrepreneur tech review.

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What are the best ways to fund a startup? This episode will introduce alternate ways to get funding, and talk about a popular method called crowdfunding. But, will crowdfunding work for your business?

Tune in to hear Eric Siu share his favorite ways to get funding for startup founders plus how he's using crowdfunding for his software startup called ClickFlow.

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If you are wondering how to become an entrepreneur, study the important traits that successful entrepreneurs use on a consistent basis.

Tune in to hear the characteristics of effective entrepreneurs and over 5 traits of successful entrepreneurs. You'll learn how to start a business and grow your entrepreneurial skills.

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Ready to look inside one of the best marketing campaign examples out there? We've turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for Mailchimp.

Tune in to hear Eric Siu share his insight on Mailchimp's website as he looks deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Mailchimp team to provide a marketing plan example for those of you listening at home.

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Hey everyone, in today’s episode, I share the mic with Michael Broukhim, the Co-CEO and Co-Founder of FabFitFun, which offers an incredible beauty box subscription service.

Listen as Michael shares what makes FabFitFun different than their competitors, what their key marketing strategies look like, how he sold 2,000 beauty boxes in 2 days and continues to grow 300% YoY, and what it’s like to partner with his brother.

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Hey everyone! Today’s episode is with Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division. He is also the author ofThe Sales Acceleration Formula, a book on how to build a winning sales organization.

Today we’ll be talking about how Mark helped grow HubSpot from zero to $100 million in revenue by coining the term inbound marketing, how he successfully applied his data background to sales, and why you should start blogging before you build your product.

Click here for show notes and transcript.

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Can the iPad Pro actually save you 22 hours per week?

Tune in to hear Eric Siu share his favorite tools to get more done and which apps on the iPad can get you the most productivity. Discover how to track your time with apps like moment and rescue time, as well as how to use Notion and Asana to make notes and tasks.

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Do you have an employee that is stuck in their job? Not seeing results again and again? Maybe this person started out amazing, but as the organization grew, this person started to fall behind. Do you let them go or do you give them another chance?

Tune in to hear Eric Siu share some of his favorite tactics to encourage your employees to grow on their own. And when someone just isn't cutting it again and again, maybe it's time to let them go.

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Are you stuck trying to build your business team? Do you have reservations about working with your friends, family or significant other?

Tune in to hear Eric Siu share the mic with Andrew Tsai, VP of Innovation and The Drip Club’s Co-Founder, as he gives an inside scoop into his inspirational business story. He shares expert advice that outlines how to: create a brand marketing & communication plan, build a strong team, increase team communication, and entrepreneur do’s and don’ts that people commonly do in startup businesses.

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Are you ready to learn how the fastest growing company runs their marketing?

Tune in to hear Eric Siu sit down with Aron North, Ultra Mobile Marketing Leader and former Taco Bell advertising leader, as he shares startup advice that outlines how to create a brand marketing, build an ICE framework, increase audience retention, and mold the perfect customer profile.

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What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack.

Tune in to hear Eric Siu share his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Slack team to provide a marketing plan example for those of you watching at home.

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It's no secret that there's nothing worse than clients paying you less than you're worth. Now, what's the best way to pitch yourself to high ticket clients so that you can get clients that are able to pay you the the big bucks?

Tune in to hear Eric Siu share his favorite strategies to attract high-paying clients by leveling up your sales presentation as well as your expertise.

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Hey everyone! In today's episode, I share the mic with Naveen Jain, founder of Moon Express and Viome.

Tune in to hear Naveen share how he is leveraging technology today to address some of the world’s largest problems, why he believes it’s imperative for entrepreneurs to be intellectually curious, and how creating an impact on society rather than focusing on making money is what sets billionaires apart from millionaires.

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Hey, Everyone! Today I share the mic with Scott Fritz, the author of The 40-Hour Work Year.

Tune in to hear our EO Mastermind Cabo Speaker talk about why he sold his multi-million dollar business, how he transitioned himself out of his own company in 18 months, and how his work schedule inspired him to write his book on time efficiency.

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What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy and how marketing works for Adobe.

Tune in to hear Eric share his insight into Adobe's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of Adobe to provide a marketing plan example for those of you watching at home.

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Do you have what it takes to be an exceptional leader? The secret to becoming a great leader is not being really good at everything, but knowing how to get the right people on your team.

Tune in to hear Eric Siu share his favorite management strategies and business philosophies to help you not only become a leader, but to be a manager that employees will enjoy working with.

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Should you start a podcast? When it comes to podcast trends, most podcasts are only getting 200 downloads a month - does that mean there's no room for your show? Absolutely not!

Tune in to hear Eric Siu share his thoughts on the future of podcasting and how to launch a podcast even in a crowded market. The best time to start anything with a long-term payout is right now.

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Do you want to increase your salary and land a high-paying marketing job? If you're starting your marketing career path and looking for the best salary in marketing, this episode is for you.

Tune in to hear Eric Siu share his favorite marketing career advice to help you prepare for a senior-level marketing career.

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Hey everyone! Today’s show features Duke Chung, Founder and CEO of TravelBank, a fast and flexible travel and expense management tool for your business. Tune in to hear how TravelBank’s transactional model has allowed them to scale to 15,000 companies and 100,000 users in 2.5 years, how founders can start a thoughtful business that tackles big problems and how Duke started his company in his dorm room, which was later acquired by Microsoft. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone, in today’s episode I share the mic with Lisa Song Sutton, founder of Sin City Cupcakes, 5x entrepreneur, real estate investor, writer at Forbes, TV host, and Miss Nevada 2014.

Listen as Lisa shares how the right partner collaboration (and being Las Vegas’ only alcohol-infused cupcake truck!) led to their first 1,000 customers, how her business got press coverage by Fox News just 4 months into operation, the importance of being responsive to your inbounds, and all the other successful entrepreneurial projects she is working on (like being an investor in the world's first light-emitting plant!).

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Hi everyone, today's interview is with Babak Azad, Former SVP of Customer Acquisition at Beachbody, who joined Beachbody in 2007 when they were a $100M company and since then managed over $500M in media and acquired more than 10 million customers.

In today's interview we talk about the importance of smart analysis for any business, the framework he used to grow Beachbody, and how to become a better marketer without having to get an MBA.

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Are you ready to grow your personal brand but you're not sure how or where to start?

Tune in to hear Eric Siu share his advice on how you can build your brand like Gary Vaynerchuk, think bigger like Neil Patel and develop self-awareness coming from his own experience.

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Have you updated your Google ranking strategies to prepare you for what 2020?

Tune in to hear Eric Siu share some of his best Google search tips and tricks plus the tools to use that could be the difference between you showing up on page 1 or page 2 next year.

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Hey everyone, today we're talking with Laura Roeder, a social media strategist, speaker, and an entrepreneur who's been named one of the top 100 under 30 multiple times.

Laura is the CEO of Edgar, a social media scheduling and marketing automation app that I love. We talk about the hole in the market that Edgar fills, how they achieved super-fast growth, and a social media strategy that helped one of Edgar's clients grow from 700 to 20,000 Twitter followers in six months.

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Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.

Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.

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Do you want a raise? How does 6 figures sound?

Tune in to hear Eric Siu share his favorite career advice to help you prepare for a senior-level marketing job. This includes being able to contribute out-of-the-box strategies plus knowing how to execute them.

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Fresh out of college and about to start your marketing career path? Thinking about switching your career path to digital marketing?

Tune in to hear Eric Siu share how you how to get a 5-figure marketing job straight out the gate!

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Hey everyone, today we have a very special show featuring three of my friends from high school: Andrew Tsai, Jonathan Hong, and Mike Zhang, co-founders of The Drip Club, a trusted online e-liquid and vape shop. Andrew is the VP of Sales, Mike is the CEO and Jonathan is the VP of Products.

On today's show we'll be talking about how The Drip Club began as an online subscription service, similar to BirchBox, and evolved into a consumer products company, what they did to get to a quarter million Instagram followers without paid advertising (which they can't do), and how they scaled the effectiveness of working as a team with a divide-and-conquer strategy.

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Hey everyone, in today’s episode I share the mic with Bryce Welker, a CPA and the founder of Crush Empire, a diverse network of lead generation and product review websites in numerous verticals.

In this interview Bryce talks about his journey from quitting his job as an accountant to starting his own CPA exam website, how he went from bringing in $1K per month to $2M per year, the importance of hiring the right team that allowed Crush Empire to grow their revenue over 100% in the last 6 months, and how they acquire 95% of their customers.

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Have you've been working long hours and countless days on trying to scale your agency but nothing seems to be working?

Tune in to hear Eric Siu share a few pointers on how to turn your plateaued agency into a scaling one through hiring, outsourcing and prioritizing.

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If you want to build a great company, it goes without saying that the types of employees you bring on to your team are one of the most critical levers you can pull to build culture and maximize your impact on growth.

Tune in to hear Eric Siu share a compilation of some of the best hiring advice and interview tips to help you build the ultimate management style and help you hire for culture.

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How much should you spend on marketing? Is it a percentage of revenue? The answer is surprisingly more simple than you might think: as much as possible.

Tune in to hear Eric Siu share his favorite business growth strategy to help you plan your marketing budget. You’ll learn how much you should invest in marketing and how to create a marketing plan that is not based on a percent of your revenue, but with your long term growth in mind.

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The SEO rules that worked in 2019 will only get you so far... if you want to beat your competitors in 2020, these new tactics need to be on your radar.

Tune in to hear Eric Siu let you know how you can dominate the future of marketing by playing smart by being prepared for what is changing in SEO.

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How much should you charge for your products or services? When it comes to sales and marketing, setting your prices can be one of the biggest drivers for growth.

Tune in to hear Eric Siu share his all time favorite pricing strategies and pricing models to help you master how to price a product and ensure that you are getting a fair rate.

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Today’s guest is Moz CEO Rand Fishkin. Rand was kind enough to stop by to share his journey on powering through debt to build a profitable business and thoughts on company culture. We also cover the topic of inbound marketing, a topic that has been growing in interest over the last few years.

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Hi everyone, today's interview is with João Ricardo, co-founder and CEO of Hotel Urbano, a company that lets travelers find and reserve accommodation and activities. It's the single largest travel brand on Facebook, and with well over $135 million in funding, it's one of the most heavily-funded startups in Brazil.

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Hi everyone, today we're taking to Ankur Nagpal, founder of Fedora. Fedora's an online tool that lets you create beautiful classes and schools, put them on your website or any url, and takes care of the file hosting for you. But before Fedora, he started a million dollar business in college just from creating Facebook quizzes.

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Hey everyone! In today’s episode, I share the mic with Kevin Indig, the SEO Manager at Atlassian, which is responsible for a lot of great sites, apps and tools, including Trello. Tune in to hear Kevin spill the secrets to effectively optimize your blog posts, discuss growth strategies using various SEO tools, and share how he uses Google Features to reverse engineer what the user intent is. Click here for show notes and transcript

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Are you working yourself to the bone to make a few dollars? Does hard work really pay off?

Tune in to hear Eric Siu share the deep philosophy behind entrepreneur motivation and how to start a business without burning out. (Hint: The keys to success aren't all found in hard work, but in persistence.)

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Have you ever wondered where businesses get the money to do these 30-million-dollar giveaways? And do giveaways even work?

Tune in to hear Eric Siu share his thoughts on the $30M Fortnite tournament and the incredible branding buzz the game is generating with their marketing campaign.

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What is next for digital marketing?

Tune in to hear Eric Siu reveal powerful growth hacks for 2020. Not surprising, voice search, podcasting and artificial intelligence in ads are still on the rise, and developing a content marketing strategy that includes these marketing tactics is sure to help you build a powerful marketing plan in 2020.

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Hey everyone, today I share the mic with Melody McCloskey, CEO of StyleSeat, the largest marketplace for beauty services.

Tune it to hear Melody share how she encountered a problem in the marketplace and then set out to solve it, how someone with no background in tech built a booking company for stylists that earned $1.7 billion last year, how StyleSeat acquired 10K clients with essentially no marketing, and why she chose an equity-based model for her employees.

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Hey everyone, in this episode, I share the mic with Ramit Sethi—personal finance genius, and creator of I Will Teach You to Be Rich and Growth Lab.

Listen as we discuss the process behind his $5-million week, why if you want to become great at marketing you need to get off the Internet, how he grew his blog audience to 1M readers per month and turned it into a revenue-generating business, and why good information is nothing if you don’t deliver it to people in a way they want to receive it.

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Hi everyone, in today's interview, we're talking to Bryan Harris, founder of VideoFruit. His company helps create explainer videos, along with providing other info products. We'll learn how he built a blog that has 20,000 visits per month and 10,00 email subscribers. He's a very focused person, so we'll hear some of his productivity hacks along with email list-building strategies to dramatically increase your email opt-in rate.

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Hi everyone, today we're talking to Danny Robinson, the CEO of Perch. Perch is a great tool that helps you connect offices and remote workers to bring everyone in your company closer as a team.

Danny's got some interesting insights into customer service, creating a great product, and talks about how they've been able to keep churn at 0% for at least four months.

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Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to achieve growth.

In today’s interview we’ll be talking about how expanding too quickly can lead to bankruptcy, how he grew a drop ship retailer from zero to a million in revenue in the first year and a half, and why he pays comedy writers to write his product descriptions.

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Join me while I talk with Gabriel Weinberg, Founder of search engine DuckDuck Go. Gabriel got into the startup world right after college and his company The Names Database was acquired by United Online in 2006 for a reported $10 million.

After selling, Gabriel spent some time tweaking new business ideas before merging them to create DuckDuckGo, a search engine that doesn't track its users. He currently blogs at GabrielWeinberg.com and his book, "Traction: A Startup Guide to Getting Customers" was released in August, 2014.

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A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast. There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends. Today's featured keynote speaker is Syed Balkhi, CEO of Awesome Motive.

Tune in to hear Eric sit down with Syed to talk about how you can design your thinking for unstoppable growth!

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A couple weeks ago, Eric Siu and Neil Patel hosted their first live event for their Marketing School podcast. There, they welcome guest keynote speakers that are marketing leaders to talk about the latest and greatest in marketing trends. Today's featured keynote speaker is Larry Kim, CEO of MobileMonkey.

Tune in to hear Larry talk about Facebook Ad hacks for 2020 and beyond!

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Today I'm excited to share my talk with Hiten Shah of KISSmetrics, Crazy Egg and Hello Bar. Hiten and his Co-founder (who is also his brother-in-law) Neil Patel teamed up just as Neil was graduating high school. Together they built nearly a dozen products that failed, but "got lucky" with Crazy Egg in 2005. The product creates a heatmap to show where people are clicking so companies can get more insights about their website and improve it.

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Hey everyone, in today’s episode I share the mic with Joe Fernandez, co-founder of Joymode, a business that lets you access everything you need for great experiences. Joe previously founded Klout, an app that measures social media influence.

Listen as Joe sharesthe journey from launching Klout to selling it for $200M, the lessons he learned from pitching Klout to 200 small investors to later raising $3M for Joymode from big-name investors, and how Joymode consistently sees 25% monthly growth with just word-of-mouth advertising.

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Today we're talking to AppSumo founder (aka Chief Sumo) Noah Kagan. Noah was employee #30 at Facebook and headed up marketing at Mint.com before it was sold for $170 million to Intuit less than 2 years later.

His popular course Monthly1K.com helps budding entrepreneurs take action, validate their idea and launch businesses. Noah keeps a personal blog at Okdork.com focused on startups, marketing, self-exploration and his very public love of tacos.

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Join me as I talk with HireVue Founder and CEO, Mark Newman. Despite counting his last summer job doing animal shows at the local zoo and completing a quick international business degree at age 20, Mark grew a nearly $30 million on demand video interviewing service courting Hilton, JP Morgan and General Electric as some of its biggest clients. He started the company back when people gave the response, "What's a web cam," and now offers a robust platform to fundamentally change how candidates tell their stories and companies get to know their candidates and team.

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Today we're talking with Adventure Life Founder and CEO, Brian Morgan. After graduating from college with a degree in English Literature, Brian bumped around Russia and South America during the mid 1990's before coming home to Missoula, Montana. Determined to make traveling a part of his career, he started offering tours and eventually grew his company to a multi-million travel company.

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Hey everyone, in today’s episode I share the mic with Verne Harnish, founder of the world-renowned Entrepreneurs Organization (an organization that I've joined) as well as founder and CEO of Gazelles, a global executive education and coaching company.

Listen as Verne shares how he came up with the idea of EO (hint, Steve Jobs), why you should wait until the $1M mark before scaling up, how he bounced back after losing $1M in 10 weeks, 3 simple tips for branding and marketing success, andgives specific advice about how to scale your company.

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Are you looking for more B2B sales strategies?

Tune in to hear Eric Siu share 4 of his favorite B2B lead gen strategies to help you close more sales and optimize your B2B sales funnel. Find out how to make the freemium model work for you.

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Just because SEO is always changing doesn't mean that you need to reinvent the wheel every time you're hit with an SEO issue.

Tune in to hear Eric Siu explain the one SEO strategy that 95% of you probably aren't doing. When it comes down to the basics, there's a lot that can be done with what you already have that will help you rank in Google faster than anyone else.

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Hey everyone, in today’s episode I share the mic with Matt Munson, founder and CEO of Twenty20, a company that provides a photography marketplace for some of the best-looking authentic stock photos and royalty-free images anywhere.

Listen as Matt shares how Twenty20 burned through $10M by trying to scale too quickly and the lessons he learned (including talking about his "failures"), how they builta massive photo catalog of 50M+ images from 300K photographers that Google, Apple & Pinterest use (without advertising for a single photographer!), and how Twenty20 got 1,000 subscribers, 170K in MRR and 10x growth in 1 year.

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Welcome to Growth Everywhere. Today we’re interviewing Intertech CEO Tom Salonek. Tom has been named as one of Minnesota’s top business leaders under 40 and has twice been named to Inc. 500 fastest growing companies. As a technology and consulting firm, Intertech teaches companies how to make software and also makes software for clients like the government.

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Hey everyone, in today's episode I share the mic with Bettina Hein, founder and CEO of Pixability, a video advertising platform.

Tune in to hear Bettina share how they've grown Pixability over 100% a year for the last five years in a row, what they use for successful customer acquisition, and how she started her first software company (text-to-speech software, which lives on in all Android phones and a lot of car navigation systems) right out of graduate school and sold it for $125 million.

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Today we're talking with Scott Ruthfield of Rooster Park, a Seattle based recruiting and custom software development consultancy. Scott founded Rooster Park in 2009 to satisfy his obsession with building software at a reasonable cost. Soon companies were asking for help recruiting entire engineering teams. Scott realized an untapped market and answered the call.

Today his team carefully recruits developers, testers, designers and more for companies like Amazon, Google, Expedia and others. Before launching Rooster Park, Scott was the VP of Engineering & Technology for WhitePages.com, an over $70 million, 150-person company focused on people search at massive scale.

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Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems.

Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew herchannel to 60M views & 200K subscribers), and the importance of building a community.

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Do you want to get your start in the marketing industry?

Tune in to hear Eric Siu give you some tips on how you can get your foot inside the door of any industry as well as share some personal stories on how he got to where he is today.

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Google has been been putting more and more emphasis into rank zero snippets, voice search has been gaining more and more popularity - but what does all this do to site traffic?

Tune in to hear Eric Siu talk about what's changing in SEO for 2019 and how to maximize your SEO efforts to get the most out of your featured snippet listings and SERPs efforts.

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Hey everyone, in today’s episode I share the mic with Jon Carder, co-founder and CEO of Empyr, a B2B platform that helps websites and apps generate revenue from online to offline commerce.

Listen as Jon shares inside info on how he got a deal with Yelp, the Holy Grail of enterprise-level customers, how he dealt with the “dark period” where the company struggled to move forward, how he got 50% of Empyr’s deals from "old school" conferences and 15% from cold calls, and the abundance mentality took Jon from zero to 8 figures of revenue within a year.

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Today we're joined by Tempo AI Founder and CEO Raj Singh. Coming from an engineering background, Raj fell into the mobile space by luck in 1998 and has dabbled in gaming, music, video, lifestyle, utility, and productivity.

But it wasn't until he started thinking about how he always seemed to be late for everything that he got the idea for Tempo AI, a calendar app with assistant capabilities that can take a "psychographic profile" of your activity to help cater to your needs. A successful pre-launch with a curated list of influencers lead to thousands trying to sign-up during the official release and crashing the system.

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Are you trying to build a bigger audience?

Tune in to hear Eric Siu share the mic with James Monosmith, Sales and Marketing Manager at Xbox and Halo Consumer Products at Microsoft. Learn they're using live events in order to appeal to their current audience while attracting a new one.

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Are you looking for the latest and greatest in SEO strategies?

Tune in to hear Eric Siu share his 6 favorite simple SEO strategies that will help you rank in Google faster plus learn how to increase your site traffic and optimize your content.

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Apple has confirmed that there are more than 500,000 active podcasts as of early June 2019... How in the world can you not be buried in that kind of saturation?!

Tune in to hear Eric Siu reveal 3 of the biggest podcasting trends that he sees making an impact for the remainder of this year.

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Are you ready to start a career in digital marketing but not sure how to get hired?

Tune in to hear Eric Siu share his #1 hack to get a job at any company -- working for free. If you are able to make a little sacrifice at the beginning and do the work that no one else wants to, you can separate yourself from the herd and be successful in finding a marketing job.

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Click here for show notes and transcript

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In this episode, Eric shares the mic with Ryan Blair, a #1 New York Times bestselling author, serial entrepreneur, multi-millionaire, and CEO of ViSalus.

Listen as Ryan takes us on a journey through his days at rock bottom—poverty, an abusive father, and gang life—to his days as a rockstar living on his own terms. Learn how he started a venture fund called HashtagOne that invests in technologies that they want to learn about, how he bought ViSalus for $75,000 in 2005 and sold it in 2008 for $32 million, and why he says that being a better student than a teacher led to his success.

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Hey everyone! In today’s episode, I share the mic with Guillaume Decugis, Co-Founder and CEO of ScoopIt, which is a B2B software that allows businesses and individuals to curate and publish the best possible content.

Tune in to hear Guillaume shed some light on his 15 years as an entrepreneur, how he attempted to build a mobile widget platform, and how he grew Scoopit to 200 B2B customers and 4 million freemium users!

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Have you realized that we only have 6 months to make our mark on 2019! Do you know the latest and greatest in marketing hacks that will have you dominating the rest of the year?

Tune in to hear Eric Siu share his favorite 6 new marketing hacks that are changing the game. Get your update and jump ahead of the curve now before 2019 is over.

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The average person gets ~147 emails a day — we delete 71 emails in an average time of under 3.2 seconds each. Is it any wonder that most salespeople struggle to get a response rate of 10%?

Most cold email templates out there are going to feel spammy and overused; you can smell those emails from a mile away. So, when you're writing cold emails, how do you come off as somebody the other person wants to do business with? Tune in to hear Eric Siu share his secret to winning with cold emails.

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Hi, everyone! Today I share the mic with Ross Andrew Paquette, CEO of Maropost, which provides powerful, easy-to-use, enterprise-grade software solutions to scale your sales and marketing.

Tune in to hear how Maropost went from doing $300,000 in revenue to millions in revenue, how they achieved this without raising any capital, and how they compete with more established email marketing companies.

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Hey everyone! In today’s interview, I share the mic with Michael Monteiro, CEO and Co-Founder of Buildium, a property management software. Tune in to hear Michael explain how Buildium serves as a solution for so many property management companies, how it took them 2 whole years to get their first 50 customers and how they now have 14,000 customers in over 40 countries! Click here for show notes and transcript

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Hey everyone, today I share the mic with Rodrigo Fuentes, CEO of ListenLoop, which zeroes in on account-based marketing for B2B companies.

Tune in to hear Rodrigo break down how account-based marketing works, how a background in electrical engineering and law led him to a B2B retargeting startup, how one ListenLoop client saw a 22% increase in web traffic engagement with ABM, and what their most effective customer acquisition method is.

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Self-service may be the answer to scale your online business.

Tune in to hear Eric Siu sit down with Matt Munson, Twenty20 Founder and CEO, as he reveals how he used his own money to fund his business during its rough patch, the difficult ways he decreased his costs, and the power of self-service for online businesses.

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Are you taking full advantage of the customer data that you have?

Tune in to hear Eric Siu reveal his #1 sales tip that will have you crushing your sales goals in 2019. When you are trying to do sales, you are trying to generate a conversation with someone. Make that conversation as personal as possible using this #1 sales tip and you'll see improvement in your conversions!

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What worked in marketing yesterday might not work today...you know this to be true. It's the same with tools. That tool that that you found and were obsessed with last year might be outdated this year.

Tune in to hear Eric Siu round up the top marketing tools he has shared on his YouTube channel that will have you dominating 2019.

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Hey everyone, in today’s episode, I share the mic with Sol Orwell, the founder of Examine.com.

Listen as Sol shares how going from fat to fit led him to create a 7-figure nutrition business, how he built that business off of his Reddit followers, how Examine.com generates 100% of their revenue with just 3 products and why his quest for independence is the guiding principle to how he runs his companies.

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Today we're talking with Infusionsoft Co-founder and Senior Vice President of Product Strategy, Scott Martineau. Infusionsoft provides all-in-one automation software for small business owners looking to grow. To date, the company serves 25,000 small businesses with 60,000 users and is closing in on $100 million in revenue.

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Believe it or not, you CAN make a profit with YouTube ads.

Tune in to her Eric Siu sit down with John Crestani, an affiliate marketing guru, as he gives an inside scoop into his inspirational business story. You will learn how to find your niche, connect with your customers, reach a high ROI, and the importance of marketing channels.

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What company do you think of when you think of SaaS?

Tune in to hear Eric Siu share his list of the most influential and revolutionary SaaS companies of the decade like EchoSign, Adobe, Salesforce and Amazon AWS.

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When your company is starting to fall apart, does that mean it's time to give up or can you still turn things around?

Tune in to hear Eric Siu share some of the biggest signs to look out for when a company is about to go bust. Packed with personal stories and business lessons, this episode is a must listen for any entrepreneur or business owner.

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Are you thinking about starting a podcast and want to get the best gear? Or maybe you've been running a podcast for a while and want to upgrade your tools.

Tune in to hear Eric Siu share his favorite podcasting equipment recommendations to get your podcast set up for success. He'll discuss the best podcast microphone to use when starting out as well as budget podcast gear recommendations. Learning how to podcast and get your basic starting studio set up will help you get started in content marketing and building an audience.

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Hi everyone, today's interview is with Nathan Chan, founder of Foundr Magazine, an app-based subscription publication that features high-quality interviews with entrepreneurs like Richard Branson, Seth Godin, Tim Ferriss, and Barbara Corcoran.

Beyond revealing his process to actually land these interviews with such seeming hard-to-get celebrity-level entrepreneurs, he also reveals the step-by-step process he went through to grow Foundr Magazine's Instagram account from zero to 300,000 subscribers in just 10 months.

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Today we're talking to Sachin Kamdar, CEO and Co-Founder of Parse.ly, a company that works with digital publishers by helping them measure their content ROI and predict which of their pieces will become viral. He's got a lot of insight about how Parse.ly's analytics dashboard differs from Google Analytics or platforms tailored to e-commerce, and why those differences are so important for content producers.

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How do you know if your marketing campaigns are working? If you have a new idea and want to test it, what marketing software do you use?

Tune in to hear Eric Siu share his favorite tools for marketing that will help you build out your marketing plan and how to scale marketing.

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Growing a business is all about people. If you can learn to manage and lead your people, then your chances of success grow exponentially.

Tune in to listen to Eric Siu round up the top lessons he has shared on his YouTube channel about leadership and management - and curated the best snippets all together in one master video to help you get the most out of the channel.

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Having great talent and a perfect business model can ignite your brand.

Tune in to hear Eric Siu share the mic with Micah Cohen, Twenty20 Director of Growth, as he gives an inside scoop into his inspirational business story. Micah explains the right algorithm to grow annual recurring revenue, how to scale a sales team, how targeting college students significantly benefited them, and how they increased their traffic and subscriptions.

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Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.

Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.

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It's not about follower numbers, engagement is really important. How do you get the most engagement in your social channels?

Tune in to hear Eric Siu share the mic with Daniel DiPiazza to learn his tactics for growing an Instagram following using some interesting tactics.

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Are you looking for the latest and greatest in sales training?

Tune in to hear Eric Siu share his favorite new sales techniques and tools that can help you get a competitive advantage in your industry. These sales tactics will help you to learn how to be better at sales and how to build a sales team.

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Would you sell online courses if you could make 8-figures off of them?

Tune in to hear Eric Siu talk with marketing expert Joel Erway as he gives an inside scoop into his inspirational business story. He shares expert advice that outlines how to: launch your startup, promote your course, and approach the market at the right angle.

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Over the years, my team and I have produced a lot of content around sales strategies and tactics. So, we decided to hand-select our very best sales tips from past episodes and combine them into this super mashup of 27 sales and marketing strategies you can deploy in your business today.

Tune in to hear Eric Siu and a couple of his friends help you learn how to sell, how to get sales and marketing to work together, and how to scale your sales team.

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Hey everyone! In today’s episode, I share the mic with Robert Glazer, the Founder and Managing Director of Global Performance Marketing Agency Acceleration Partners.

Tune in to hear Robert talk about how he built his company’s award-winning culture, how they manage to grow 30% each year, and the nine “why’s” that he uses to keep employees on track.

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Hey everyone! In today’s episode, I share the mic with Tony Yang, VP of Marketing at Conversion Logic, an independent SaaS-based attribution measurement and analytics provider. Check out Conversion Logic’s CEO Brian Baumgart on the Growth Everywhere video series. Tune in to hear Tony’s insights about why internal marketing is so important, critical methods of Account-Based Marketing, and how they went from 15-20K to 25-30K MRR! Click here for show notes and transcript

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Are you looking for creative ways to grow with influencer marketing? How do you know which influencers to find and whether they will be right for your business?

Tune in to hear Eric Siu explore how you can use influencer marketing in your business to get more traffic and conversions for your brand.

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Starting a company in a crowded industry can be intimidating if you haven't figured out your point of differentiation. But, just because a niche is crowded, doesn't mean you can't break in.

Tune in to hear Eric Siu share his favorite business launch strategy to stand out from the competition. If you are able to be unique and position your product in a way that hasn't been done before, or that no one else is doing, you'll be able to stand for something.

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Are you stuck trying to figure out how to write a book for the first time?

Tune in to hear Eric Siu share his book writing process and some advice on book publishing. You can learn some writing tips for beginners that will help you finish a book, and when you're ready, find the best way to publish a book.

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Are you wondering how to extend your brand into other products and make a memorable experience for your customers?

Tune in to hear Eric Siu share some of the insights from how Apple uses brand extension and how you can apply the same tactics into your business and get increase market share and customer loyalty along the way.

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Hey everyone! In today’s episode, I share the mic with Bart Lorang, the CEO of FullContact, which is a cloud-based contact management platform for professionals.

Tune in to hear how Bart has been a software entrepreneur since he was 8 years-old, how he got the idea for FullContact after selling his first company at 16 years-old, and the importance of finding good leadership! Click here for show notes and transcript

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Hey everyone, in today's episode I share the mic with Peep Laja, founder of CXL, the knowledge leader in the optimization space.

Listen as Peep discusses how CXL began as a blog and turned into an agency, how they increased the readership of their blog to 300K per month, the secret to getting an 80% qualified leads rate, why building your email list should be top priority, and how switching from pre-recorded videos to live courses jacked up participation rates by 600%.

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Digital Marketing can be confusing if you try to be on every platform to find your customers. How do you know which platform you should focus on and which social platform will get you the most ROI for marketing?

Tune in to hear Eric Siu share his favorite tips and advice to make the most out of your digital marketing campaigns. Whether you plan to use LinkedIn, Facebook, Instagram or another platform, you'll want to do your research as far as whether it is the right platform for you.

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When starting from scratch, which is best to start first:an agency or an agency program?

Tune in to hear Eric Siu reply to comments YOU leave! Eric will give tips on the best mindset and practices to have when starting an agency from scratch.

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Is training your sales team a major pain? Are you losing deals because your sales processes are all over the place?

Tune in to hear Eric Siu share his all time favorite sales tool - Gong.io - that helps not only record sales calls, but also helps with sales best practices. Eric will let you why he thinks this is the best sales tool out there and some of his favorite features behind the tool along with why your sales team will get massive results using the tool.

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Are you tired of being burned with bad clients? Do you need help deciphering what kind of clients you should be aiming towards?

Tune in to hear Eric Siu share his favorite tactics to score the clients of your dreams in this business tutorial.

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Hey everyone, today on the show we have Jason Swenk, who teaches digital agency owners how to double their business through setting up the right systems. Jason ran a successful agency for 12 years until he sold it and now has the number one resource for agency owners who want to scale and grow their businesses. Jason actually helped me with my business, and I think he has a wonderful model!

In today’s interview we’ll be talking about how Jason built his agency into a seven figure business, the financial transaction that consisted of equity, earn-out and cash up front, and how Jason was able to transition to become the world’s largest resource for agency owners. We also discuss some of his lead generation and segmentation techniques and his policy of doing work he loves.

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Hey everyone, in today's episode, I share the mic with Adam Callinan, the founder of BottleKeeper, a stainless steel container that is insulated to keep your beer cold longer. Adam is also a founding partner of Beachwood Ventures which is a venture capital firm based out of Los Angeles that connects the entertainment business with marketing opportunities for early stage businesses.

Listen as Adam shares how a simple product demo video that he shot took the business from $3,000 to $60,000 in monthly sales, how a ridiculous referral program (and the word "free") skyrocketed their growth, and the one major change he recently made that impacted the business in a big way.

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If you are running a business or working with a lot of people, it makes sense to use an iPad Pro instead of a laptop. Using an iPad Pro allows you to focus on the important projects and delegate the ones you can't do on your iPad Pro.

Tune in to hear Eric Siu share his reasons why the Apple iPad Pro is the best tool for busy entrepreneurs to get more work done with less distractions.

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Avengers: Endgame made $1.2 billion opening weekend. Fortnite made ~$3 billion in 2018. Audi is worth $14.8 billion. How does this apply to you?

Tune in to hear Eric Siu explain how you can learn learn from what they are doing successfully and apply those same marketing tactics to your marketing strategy!

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Do you want to increase website traffic, get more Instagram followers, or even get more podcast downloads? This marketing tutorial will teach you how to grow your fanbase on a budget!

Tune in to hear Eric Siu share how to make a marketing plan for your first 30 days as a content creator. As a beginners guide to content marketing, this episode will help you master inbound marketing and start to build momentum and have people start coming to you for more content. Be sure to listen to the first episode in the series here.

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One of the biggest reasons people never start to build an audience is because they don't have a plan! The first 30 days can make or break your future as a content producer.

Tune it to hear Eric Siu share his favorite tactics to get your content off the ground with a bang in the first 30 days.

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Today I'm excited to introduce you to Yaro Starak. You probably know our guest from his popular blog, Entrepreneur's Journey where he teaches entrepreneurs how to build their business and online ventures.

Yaro started using the Internet back in dial-up 1999 days during his time at University. He eventually started a hobby site earning upwards of $1,000 a month before launching a proofreading company where he pulled in 6-figures for doing a few hours of work a day. Today he's helping lifestyle entrepreneurs start blogging, building sales funnels and selling products.

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Want to learn how to write enticing, proven-to-convert ad headlines and copy, without paying for one of those copywriting courses?

Tune in to hear Eric Siu's list of cost-effective ways to level up your copywriting and create killer ads. If you are interested in digital marketing or social media marketing, you'll find that learning copywriting is a very important skill!

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So how should companies prepare for the generation change?

Tune in to hear Eric Siu interview Michael Litt Co-founder and CEO of Vidyard -- a company which provides video hosting and analytics for businesses. Litt believes that Gen Zs have different ways of communicating...and more than anything, they love video.

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Have you ever wondered how to grow a personal brand or if thought leadership marketing was worth all the hard work? We'll it's easier than you might think!

Tune in to hear Eric Siu share his thought leadership strategy and show you how to produce content when you're a 'nobody', plus how to start the incredible journey to become a thought leader.

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Are you trying to increase traffic to your website but nothing seems to work?

Tune in to hear Eric Siu break down his favorite strategies that he has deployed on various sites to increase website traffic consistently. You'll learn the online marketing strategy we use to improve site visitors and get more traffic to our site.

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Today we're speaking with Emerson Spartz, founder of Spartz Media. Emerson is a young entrepreneur( born in 1987) and is a New York Times best-selling author, founder and CEO. He’s a middle school drop-out and founded the #1 fan site for Harry Potter, Muggle.net, OMG Facts and Spartz Media portfolio of sites and apps. Today his company launches a new site every month and to date earns 160 million monthly pageviews across its various properties.

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Today’s interview is with Marcus Sheridan, also known as The Sales Lion – a sales, marketing and personal development blog. Marcus walks us through how he posted a profitable year even through the market crash in 2008.

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Are you looking for the best copy courses and wondering where to study copywriting so that you can get out there and use those copywriting skills to understand buyer psychology and convert more sales?

Tune in to hear Eric Siu share his favorite places to learn copywriting techniques from sources like Neville Medhora, The Boron Letters, Breakthrough Advertising, and even sites like Swiped.co. BONUS: Eric also shares a story of how he used his best sales copy in a letter to American Airlines and got some sales.

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Are you about to build your social media plan, but not sure where to start?

Tune in to hear Eric Siu share his favorite social media planning tips to help you learn how to optimize social media production and publishing to increase engagement and impact.

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Procrastination goes deeper than finding yourself always cramming for that big work assignment, or realizing you've spent an hour on Instagram and now you're late for work.

Tune in to hear Eric guide you to see what motivates you in life. If you find yourself procrastinating a lot, this episode will help you immensely. If you think you have it under control, this will only make your life easier.

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Hey everyone! Today I share the mic with Aaron Fulkerson, CEO of MindTouch, which provides customer self-service software that makes your customer smarter, happier, and more successful.

Tune in to hear Aaron share what MindTouch is, how it increases average customer engagement for big brands from 40 seconds to 12 minutes, how MindTouch started as an open-source project in 2006 and evolved into a cloud-based business in 2012 with over 300 customers today.

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Hey everyone! In today’s episode, I share the mic with Tim Schmoyer, CEO and founder of Video Creators, which grew out of something organic and is now one of the leading businesses that seeks to help others create financially viable YouTube channels.

Tune in to hear how Tim helped a CEO build a channel that gets 30M views a month from scratch, how he’s helped people further their own lives and careers with his videos, and how you can make money using a number of revenue streams.

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What do you need to run a successful marketing agency? Great talented people, and the revenue to support those people. Most agencies struggle to find enough clients and make enough sales.

In this episode, I share the mic with agency owner Sujan Patel. Sujan will share some of his recommendations to make the mindset shift necessary to become a leader of a team instead of the person doing all the work.

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SEO is always changing and as we've been studying it through the years, we've learned some important lessons.

Tune into hear the top 27 hacks and lessons about SEO to get you off to the races. These are the best tips on SEO you'll find from across our channel.

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If you're targeting your customers through states and city zip codes, you're probably not getting the most out of your ad spend!

Tune in to hear Andrew Bloom from Single Grain share how to do your Google Ads with the Nielsen DMA Zones to maximizer the buying intent of your audience.

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Are you letting your day get the most of you? Are you constantly tired and overwhelmed?

Tune in to hear Eric Siu share some of his favorite productivity tips to help you be more productive. Everything from sleep optimization to productive morning routines, these hack will help you get more done in less time and stop procrastinating.

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Hey everyone! Today's interview is with Mamoon Hamid, co-founder and general partner of Social Capital, which is a venture capital firm that funds up-and-coming healthcare, education, financial services, mobile, and enterprise software companies.

In today's interview, we discuss Social Capital's mission to transform society with technology, the quick ratio he came up with to measure a company's financial health, the biggest mistakes people make when raising funds, and of course why sh*t gets funded by them!

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Hi everyone, today's interview is with David White, CEO of import.io, a web data platform and free web scraping tool that lets you transform any website into a table of data or an API in minutes without even writing any code. I’ve used this tool a few times for my projects and it’s been super helpful!

Today we're talking about the importance of indexible data as the cornerstone to decision-making in businesses, his view of the semantic web, and how they used startup competitions as a (genius!) customer acquisition plan.

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Transitioning from a freelancer or a consultant to an agency can be a daunting operation if you are used to doing all the work yourself. If you're looking to go down this route, this episode is for you.

In today's episode, I share the mic with Sujan Patel to talk about how to build the management skills required to grow your agency, find talented people to build your team and go over the fundamentals to find clients and increase the agency revenue.

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Do you have a great product or company but don't know how to get journalists to write about it?

Tune in to hear Eric share the mic with author of Free PR, entrepreneur and advisor Adrian Salamunovic and learn how to get free press for your business in this promotion tutorial.

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Is your marketing not working? Are you struggling to find great talent, and produce consistent results? Hiring on a new employee can either help or hurt your business.

Tune in to hear Eric Siu share the mic with CMO and Co-Founder of Nextiva Yaniv Masjedi to help you know what you should look for when making your next hire.

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Has this ever happened to you? You launch that game-changing ad and… crickets. Is it the headline? The copy? The creative? The offer?

Tune in to hear Eric Siu share his top 5 advertising strategies and the secret to effective advertising.

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Hey everyone, today I share the mic with Jilliene Helman, CEO of Realty Mogul who was included in Forbes’ 30 Under 30 list in 2015.

Tune in to hear Jilliene share how the JOBS Act inspired her to take the leap from her bank job to starting her own online investing company, her struggles of being a CEO, how she got their first1,000 customers through Angel pitch competitions, and why she does a micronutrient test once every quarter.

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Hear how Ian Ippolito, former founder of V-Worker (today known as Freelancer.com, and previously known as Rent-a-Coder) stumbled into Internet marketing success not once, but twice.

Ian holds a degree in computer science and started out his career company-hopping and consulting before growing frustrated with the roadblocks to innovation and change in being an employee. He decided to launch Planet Source Code for coders and attracted upwards of 4 million new visitors a month before the dot com crash imploded his business. Faced with mounting bills and a flatlining business, he restructured his idea to connect workers with employers who needed coders. That idea became known as vWorker.

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If you are hoping to improve your website conversion, one of the best strategies is to use lead magnets and interactive content.

Tune in to hear Eric Siu interview Randy Reyess from Outgrow.co to learn about Internet marketing and conversion rate optimization. Lead quizzes and calculators bring value to your prospects and help with inbound marketing.

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Are you struggling to keep clients? How about building business relationships? If so, this episode will tell you what you're missing.

Tune in to hear Eric Siu talk about how there's much more to networking than closing deals and making sales. When creating your long-term business plan, it's important to keep in mind nurturing your business relationships and maximizing every networking opportunity, big and small.

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Are you ready to take Facebook advertising seriously, but don't know how to start?

Tune in to hear Eric Siu share his top 5 digital marketing tricks to get your social media marketing in 2019 to the best year ever by learning the best tips for Facebook Ads and Facebook marketing strategy.

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Starting a new habit can make a big difference in your future success - but are all habits created equally? How do you cultivate a habit of education and improvement?

Tune in to hear Eric Siu share his top strategies and formulas for how to have a growth mindset and the best way to start a new habit. You'll learn about the habits of the most successful like Warren Buffet, and why he reads up to 5 hours a day.

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Hey everyone, on today’s show we have Brandon Bruce, co-founder of Cirrus Insight which helps you track emails, book meetings, and set follow-ups – basically, it helps you close more deals.

Today we’ll learn how a smart idea for a Chrome extension led to a $10 million run rate, how passing out simple postcards at conferences got 1,000 people to join their pilot program (which turned into 500 paying customers), and what they did to reduce churn rates.

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Hi everyone, today's interview is with John Lee Dumas, host of the Entrepreneur on Fire podcast. For those of you that don't know, Entrepreneur on Fire is an award-winning podcast that hosts an interview with an inspiring entrepreneur seven days per week, every week. John's interviewed the likes of Seth Godin, Tim Ferriss, and Gary Vaynerchuck, and has one key trait to share that he consistently sees in the most successful entrepreneurs.

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Have you ever dreamed of starting your own restaurant?

Tune in to hear Eric Siu interview restaurant owner and Food Network star Daniel Shemtob to learn how to start a restaurant and how to use Instagram to grow your business. Find out which strategies he used to turn that into a lucrative food truck empire and to be featured on the Food Network.

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SEO is constantly changing. With the latest updates in Google's algorithm, how can you be sure to rank for #1?

Tune in to hear Eric Siu share his top 6 strategies to get your site to rank in Google for the keywords you need. Search engine optimization has always been built on content and links, but almost more important is brand.

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Entrepreneurship is never easy. It takes a lot of hard work and motivation to succeed.

Tune in to hear Eric Siu share 10 clips from his favorite entrepreneurs on how to stay inspired and motivated. You'll hear from icons like Bill Gates, Barbara Corcoran, Oprah and others!

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Are you stuck eating your competition's leftovers? Pay per click advertising can be an expensive arena if you're not paying attention to the trends.

Tune in to hear Eric Siu share his top 5 PPC marketing hacks to get you the leg up on the competition. These online marketing software solutions will speed up your competitor analysis and even help you "spy" on your competitors ad campaigns.

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Join me as I talk with CEO Ari Zoldan of Quantum Networks. A self-proclaimed entrepreneur by trade, Ari started his career in telecom and technology and moved into new media. He oversaw the company's growth from a start-up to $50 million in revenue.

Ari is a regular commentator for CNN, Fox News, CNBC discussing cyber security, technology, mobile, entrepreneurship, social media and emerging business trends.

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Hey everyone, in today’s episode I share the mic with Yuri Elkaim, a nutrition, fitness, and fat loss expert, as well as a New York Times bestselling author who makes fit and healthy simple again with clear, science-backed advice.

In this interview we talk about how Yuri took his business from $6K to multiple 7 figures in revenue,the secret to getting 50% opt-in rates for some of his content (which is unheard of in the blogging world!), and how spending more time building customer relationships drives conversions way up.

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Marketing on a budget can get some incredible results if you are creative and think outside of the box.

Tune in to hear Eric Siu share his favorite strategies to maximize your awareness through effective marketing without spending too much. For a new idea, you might not have a lot of revenue to invest in marketing. How much should you spend on marketing? Listen to this episode to learn creative ways to get your idea out on a budget.

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Are your lead magnets looking like they're from 2004?

Tune in to hear Eric Siu interview Randy Reyess to talk about how to make a lead magnet that your customers will love. The lead generation strategies covered in this episode are great for seasoned business owners and new entrepreneurs just getting into lead generation.

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Which marketing strategies in 2019 should you place your bets on?

Tune in to hear Eric Siu shares his marketing predictions for digital marketing trends 2019 - all the top marketing strategies for the new year including conversational marketing, audio marketing and more! Get your new year marketing campaign planned right by incorporating these strategies.

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Do you want to make the next viral video?

Tune in to hear Kong Pham from Jumpcut at this fireside interview sharing his inspirational story of how he started as an entrepreneur, dropped out of college and started a YouTube channel called Simple Pickup.

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Hey everyone, in today’s episode, I share the mic with Sophia Parsa, co-founder of Toot, a marketplace that instantly connects students with tutors and academic assistance via mobile app, founder of Mountaingate, which connects leading entrepreneurs and artists, and is on Forbes’ 30 Under 30 List for 2017.

Listen as Sophia discusses how the idea for Toot came about because she had urgently needed a tutor one night in college, how a $25 GIF ad on Instagram skyrocketed their success, how investing in key relationships (including 100 student ambassadors) brought her where she is today, and why her next goal is to create access to education for everyone around the world.

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Hey everyone! In today's episode, I share the mic with Shan Sinha, founder and CEO of Highfive, a company that sells a video conferencing hardware/software bundle.

Tune in to hear Shan discuss his tech journey from Microsoft to Highfive, how much he sold his business DocVerse to Google for (who turned it into Google Drive), the difficulties of buildinga hardware/software company, and what they did to grow their YoY revenue by 170% from last year to this year.

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Looking for the latest Google Ads strategies? 2019 ad strategies are always changing - to make sure you're up to date with the best practices for Google Ads, follow these strategies and you'll be ahead of the competition.

Tune in to hear Eric Siu share his top strategies for Google Ads and the best tricks to optimize your Google Ads campaigns for 2019.

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Do you need some help creating your marketing game plan? Do you want to revamp your current plan?

Tune in to hear Eric Siu share his strategy to plan your marketing for the year and how to build systems to make sure your entire marketing team is rowing in the same direction.

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Want to write a cold email that will definitely catch some VIP's attention? Need to get your foot in the door with a fresh, exciting contact?

Tune in to hear special guest Alex Berman (Experiment 27 Founder) spill his best strategies for writing the perfect cold email that always gets read.

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Are you struggling to predictably find customers for your business? If so, you're not alone - most people never take the time to invest in creating a system to bring in clients on autopilot.

Tune in to hear Eric Siu go over how you can sidestep a lot of the marketing mistakes we made starting out plus give you some practical steps you can put into action today so that you can make 2019 your best business year yet.

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Hello everyone! Today on the show we have Raj Bhaskar, co-founder and CEO of Hudlr, a mobile finance app for freelancers and entrepreneurs to manage their business finances. This is his second software venture; his first was real estate management software for affordable public housing called VisualHOMES that was acquired by Yardi Systems in 2010.

Today we're talking about how Hurdlr helps Uber drivers save 20-30% annually, the strategy that got them over 20,000 users in the first 6 months, and the one unique thing that Hudlr is doing to acquire more customers.

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It costs 5-10 times MORE to acquire a new customer than to retain an existing one. Customer retention must be as high of a priority for your business just as much as lead generation.

Tune in to hear Eric Siu discuss how to deal with client turnover and give examples on how to show clients appreciation which will, in turn, benefit you.

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How can you increase your ROI tenfold? Eric has the answer. All you have to do is this ONE thing.

Tune in to hear Eric Siu give personal examples about how he was able to boost his ROI by working on the one thing we all can control. Start boosting your ROI now by listening to this podcast.

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There's more to networking than just gaining clients and leads. It's important to realize all that you can benefit from a single business relationship.

Tune in to hear Eric Siu talk about how you can extract the most value from your interactions by exchanging value plus give some examples on how he was able to learn important lessons through relationship building.

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Are you looking to rebrand your business by either changing your logo or even adjusting your entire business model?

Tune in to hear Eric Siu talk about if rebranding is actually worth it, plus go over a couple of rebranding success stories like Netflix, Moz and CVS.

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In this episode, Eric shares the mic with Stephan Aarstol, founder and CEO of Tower Paddle Boards, an online, manufacturer-direct brand in stand up paddle boarding which attracted an investment from billionaire Mark Cuban on Shark Tank. Tower Paddle Boards has been named as one of the top 10 success stories in Shark Tank history by Entrepreneur Magazine.

Listen as Stephan shares how he choked on 'Shark Tank' but still got a deal for $150K, how they grew even without spending a dime on advertising in the first three years, and how his book, The Five Hour Workday, helped his company double its revenues.

Click here for show notes and transcript.

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In today’s interview, we’re talking to Brian Dean of Backlinko. In regards to SEO and list building, Brian’s got some really action-packed advice that helps him collect over 200 emails a day, and has an internet marketing blog that’s close to breaking 100,000 visits per month.

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Are you struggling to predictably find customers for your business? If so, you're not alone - most people never take the time to invest in creating a system to bring in clients on autopilot.

Tune in to hear Eric Siu go over how you can sidestep a lot of the marketing mistakes we made starting out plus give you some practical steps you can put into action today so that you can make 2019 your best business year yet.

Click here to watch the full YouTube video

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Should you network? What is the true ROI of in-person networking?

Tune in to hear Eric Siu talk about how you can get the most out of in-person interactions, why gaining leads isn't the only objective when going to conferences and how to take advantage of bartering.

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How do you produce content that will change your life?

Tune in to hear Eric let you know how just ONE piece of content can change everything for your business plus more helpful content marketing and marketing strategy advice.

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Cheers to today's interview with Naked Wines founder and CEO Rowan Gormley. A native of South Africa, Gormely settled in the UK and helped launch Richard Branson's Virgin Money, and later Virgin Wines. In 2008, Rowan left to work on his 4th start-up, Naked Wines, and saw it grow to UK's fastest growing wine retailer by 2011.

Here's how Naked Wines work: Customers invest $40 a month, pledged to independent winemakers who need capital and a wine market to connect with. In exchange, customers save 40% to 60% on all wines. Offers a 100% money back guarantee on wines you don't like. Gives away sample bottles and gives your investment back when you leave.

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Today's interview is with Hayden Slater, CEO and co-founder of Pressed Juicery, which is a company I'm a big fan of. (I drink their juice all the time.)

Hayden was a former fast food junkie who introduced juice into his diet and lost 60 pounds. He and his co-founders took their passion for good, fresh juice and built a business that's now grown to over 40 store locations.

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Hey everyone! On today's episode, I share the mic with Aaron Bird, co-founder and CEO of Bizible, a B2B marketing site that helps companies with their marketing plans and attributions.

Tune in to hear Aaron discuss why Bizible is dominating the industry, how they enable businesses to measure and plan for revenue, why solving the “right problem” is so important when founding a company, and what the only reason that startups fail is.

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Are you struggling to predictably find customers for your business? Does your business growth model rely on luck, or are you just "winging it" when it comes to sales? If so, you're not alone.

Tune in to hear Eric Siu answer your burning questions around client acquisition and help you make 2019 the year you build more predictable, reliable growth for your business.

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Are you struggling to predictably find customers for your business? If so, you're not alone - most people never take the time to invest in creating a system to bring in clients on autopilot. Why? Because it takes the right strategy, and the right effort.

Tune in to hear Eric Siu answer your burning questions around client acquisition and help you make 2019 the year you build more predictable, reliable growth for your business.

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Are you struggling to look for the right business advice to kickstart your 2019 goals. Here is Eric Siu's marketing prediction for how to dominate marketing in 2019!

Tune in to hear Eric share his top business tips and 2019 marketing strategy insights to help you get out and crush it.

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REMOTE VS OFFICE...which is better? What are the benefits of working remotely and/or working in the office?

Tune in to hear Eric Siu debate which is better for you, your team and your business.

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Hey everyone! In today's episode, I share the mic with Tom Villante, CEO of YapStone, one of the leading online payment service providers for global marketplaces and large vertical markets.

Tune in to hear Tom explain how an investment banker became CEO of an online payment provider, how he made YapStone profitable after just two years, the challenges of growing in such a competitive space, and why it's difficult to motivate your sales team if you don't know how to sell your own product.

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Are you surrounding yourself with people that are better than you? If not, you should. In order to be the best you, you need to learn and surround yourself with successful people that are "better" than you.

Tune in to hear Eric Siu explain why you need to be in mastermind groups like Entrepreneur Organization and War Room in order to help you grow. If you're only as good as the people around you, make sure you're surrounding yourself with the best.

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How do you create 10 pieces of content from one video? The answer is here! Eric Siu has started the seed, sprout and pollenate method at Single Grain which includes creating different pieces of content coming from one original piece. That original piece called the "seed".

The goal is to sprout that seed to all platforms and continue to become an omnipresent business. Omnipresence helps grow your audience and generate more engagement.

Tune in to hear how to make more content starting today with the seed, sprout and pollenate method.

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Hey everyone! In today’s episode, I am going to explain what is omnichannel marketing and why you need to apply this to your current marketing strategy.

Tune in to hear how you can turn one piece of content into 20 pieces in order to reach more of your audience and keep up with content giants like GaryVee. Nowadays, creating a ton of content is necessary in a highly polluted media space which could make ‘keeping up’ sound overwhelming. I am here to give you tips and tricks to help you compete and win!

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Hey everyone! I wanted to give you guys an update on the Growth Everywhere podcast and where we plan to go in the future. This podcast is about 5 years old and I've grown to love the community we've formed so with my book coming out soon, we're working towards rebranding this podcast.

I am going live on YouTube almost everyday and we've decided to take that content and convert its audio to be added on to the Growth Everywhere podcast Tuesdays through Fridays. I wanted to give you fresh valuable content more regularly instead of everyday, another interview. Saturdays and Sundays are still going to be reruns of the older entrepreneur interviews so you can catch up with older episodes.

In today's episode, I talk about the secret you need to deploy that most people are neglecting in 2019. These strategies are some of Eric's favorite to crush your numbers in 2019.

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Hey everyone, in today’s episode I share the mic with Vasil Azarov, CEO of the Growth Marketing Conference, a must-attend for startup founders and marketing execs.

Tune is to hear Vasil discuss how the Growth Marketing Conference gets a 30% attendance rate from their 100K community of entrepreneurs and marketers, why events are essential for generating attraction if you already have a product, why he believes that events are the future of marketing and sales, and the best way to build an audience fast.

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Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog.

In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.)

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Hey everyone, in today’s episode I share the mic with Chase Granberry, co-founder of Authority Labs, which allows you to track rankings on Google and Bing.

Listen as Chase discusses how he built the company by hustling and being the best in the SEO software space, the value of zeroing in on one thing when it comes to growing a company, why it's so important to track rankings, how he struggled to scale the technical side of the business when he knew nothing, and how positive thinking and reading voraciously are two key factors that have contributed to his own success.

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Hey everyone, today I share the mic with Howard Marks, CEO of StartEngine, a company that provides investment opportunities for new startups to help entrepreneurs realize their dreams. He was also the founder and CEO of Acclaim Games, and before that he was a co-founder of Activision.

Tune in to hear Howard reveal his value investing strategy that allowed him to buy video game companies Activision for $400K and Acclaim for a mere $100K, how he had a vision of finance as a crowdfunding platform when no one else believed it possible, and how StartEngine has raised over $30M in capital for over 40 companies in his mission to help entrepreneurs realize their dreams.

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Hey everyone! In today's episode I share the mic with Mikael Yang, CEO of ManyChat, a program that helps businesses create successful Facebook Messenger bots.

Tune in to hear Mike discuss why messenger marketing is more fruitful than e-mail marketing, what they're doing to power 100K+ pages and sending a million messages per day, and how messenger bots get up to an 80% open rate when email marketing typically gets 20% open rates and an insane CTR of 56% compared to just 1-2% for emails.

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Hey everyone! In today’s episode, I share the mic with Ethan Garr, Vice President of Product and Marketing at Teltech, a portfolio of apps and services. Tune in to hear Ethan share his journey of working for Sean Ellis (who coined the term “growth hacking”), how their biggest product, RoboKiller, stops robo-calls from attacking your phone, the importance of experimentation in business, and why all of Teltech’s products are built around safety and a little bit of revenge. Click here for show notes and transcript

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Hey everyone, in today's episode I share the mic with David Henzel, previous owner of MaxCDN, founder of CDN Advisor LLC, and podcast host of Managing Happiness.

Tune in to hear David share about his passion for applying business principles to one’s personal life and relationships, the principles that will help you achieve continual success, how he sold his e-commerce business for $300K just so he could move to the U.S., and how defining the company's mission statement made growing the business much easier.

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Hi everyone! In today's episode, I share the mic with Rob Nelson, CEO of Grow, a business intelligence tool made for SMBs. Tune in to hear about Rob’s early struggles with his first company, how he realized the importance of onboarding, and how they focus on customer feedback for high retention rate.

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Hi, everyone! In today's episode, I share the mic with Myles Anderson, the founder and CEO of BrightLocal, an all-in-one reporting platform for local SEO.

Tune in to hear how BrightLocal went from being a CRM for SMBs to the B2B solution it is today.

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Hey, everyone! In today's episode, I share the mic with Evan Liang, CEO of LeanData, software that helps you visually manage leads and drive your sales process forward. Tune in to hear how Evan discovered his love of entrepreneurship, how LeanData acquires customers by hosting big-time events, and how the company helps their clients become more account based.

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Hey everyone! In today’s episode, I share the mic with Karen Peacock, the COO of Intercom, a market-leading customer communication platform.

Tune in to hear what Karen learned working at Intuit and how she brings that knowledge and track record to Intercom, the one thing that small business owners never seem to do, and what her 3-point framework for success is.

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Hi, everyone! Today I share the mic with Guillaume Cabane, Vice President of Growth at Drift, a conversational marketing platform that helps you turn your traffic into qualified meetings using their BOTS, 24 hours, seven days a week. Tune in to hear why a one-size-fits-all approach doesn’t work, how AI is affecting this type of marketing, how pitching specific ideas can double or triple your conversion rate, and why he tells potential customers their lead score as a way to draw them in.

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Hey everyone! In today’s interview, I share the mic with David C. Meltzer, a top executive business coach, keynote speaker, and CEO and Co-Founder of Sports 1 Marketing. Tune in to hear about David’s tumultuous journey as an entrepreneur, how he made his first million a year after he graduated from law school and then had to file for bankruptcy, and why he decided that he needed to provide value instead of taking it. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Joel Erway, founder of The Webinar Agency, where they build six- to seven-figure webinar campaigns for coaches, courses creators, and consultants using cold traffic. He is also the host of two different podcasts: Sold with Webinars and Experts Unleashed. Tune in to hear Joel explain how he got his start in the webinar world, how he was able to transform a man's business from $1K/week to $14K/week, and how courses can grow your business! Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Rahul Gandhi, CEO and Co-Founder of Make Space, a New York-based storage solution company.

Tune in to hear how Hurricane Sandy changed the course of Rahul’s career, how they got their first 1,000 customers, and why different locations create different needs.

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Hey everyone! In today’s episode, I share the mic with Chad Rubin, CEO of ThinkCrucial and Co-Founder of Skubana. Tune in to hear Chad share how he was able to build something to compete with Netsuite, how he manages to keep his remote employees organized and productive, and how he convinced his parents to create a website for their vacuum cleaner business. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Ada and Sachin Rekhi of Notejoy, a collaborative notes app for teams.

Tune in to hear how this married couple has managed to work together without driving each other crazy, the inspiration for Notejoy, and how they achieved broader adoption among agencies, freelancers and SMBs.

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Hey everyone! In today’s episode, I share the mic with Josh March, the CEO of Conversocial and the Author of Message Me. Tune in to hear Josh share how he started iPlatform that became one of the first Facebook app development agencies, how Conversocial developed their business model, and why social messaging is so effective. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Sameer Patel, CEO of Kahuna. Kahuna is a customer engagement platform that operates in some of the largest markets in the world. Tune in to hear Sameer share how Kahuna was named one of 2017’s Best Places to Work by The San Francisco Business Times, how he focuses heavily on company culture, and why narrowing your focus, but expanding your offerings, is the key to success. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone, In today’s episode, I share the mic with Ari Meisel, Author, Entrepreneur and Co-Founder of Less Doing. Tune in to hear how Crohn's disease forced Ari to come up with the idea for Less Doing, how doing less can actually optimize your workflow, and why Fortune 500 companies and government agencies seek their help. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with James Clear, author of the Atomic Habits blog post (among many others), as well as author of the Atomic Habits book. Tune in to hear James share how he grew his email list to 450K over the years, why he chose the title Atomic Habits, and various ways he enforces habits into his life to stay successful. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Mathilde Collin, the CEO of FrontApp. FrontApp lets you manage all of your communication channels in one place, thus helping your team collaborate more easily. Tune in to hear what inspired Mathilde to start her own company, how fast Front has been growing in the past 4 years, and what she does to maintain a healthy work/life balance. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Trainual CEO Chris Ronzio. Trainual is a simple and effective tool you can use for small- and medium-sized businesses to onboard or train employees. Tune in to hear why it’s crucial to organize your process, what processes have made Chris so successful, and how they manage to grow at 35% MoM simply by communicating their goals and achievements! Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s interview, I share the mic with Steve Sims, CEO and speaker at Bluefish. Bluefish is a concierge firm that offers adventure and experiential services to executives, celebrities, and other high-end individuals.

Tune in to hear how Steve sets up one-of-a-kind experiences for wealthy people (i.e. going on stage with Journey, formula 1 racing experiences), how he teaches other entrepreneurs to get media coverage, and why he believes you pay to play.

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Hey, everyone! In today’s episode, I share the mic with John Barrows, sales trainer to the world's fastest growing companies, who helps top organizations build world-class sales teams. Tune in to hear John share about the moment he realized he wasn’t a corporate fit, how he helped SalesLoft hit 123% of their target, and why he believes that people should look at sales as a science! Click here for show notes and transcript Leave Some Feedback:

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Hey everyone! In today’s episode, I share the mic with Mikael Lauharanta, Co-Founder and COO of Smarp, a leading employment engagement and advocacy platform. Tune in to hear how Smarp went from a social media consulting business to its current business model, how they help employees engage better with both internal and external communication, and how they increased their reach significantly through content marketing and SEO. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Erik Harbison, Chief Marketing Officer at AWeber, an email marketing platform. Erik has a great deal of experience with digital marketing and even serves as an Adjunct Professor at Drexel University, where he lectures about new media marketing. Tune in to hear Erik share about being the first company to build an auto-responder, how AWeber stays at the top of their game by hiring problem solvers, why they’ve never changed their pricing structure, and how they’ve managed to stay successful for 20 years. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Kerry Bianchi, President and CEO of Visto, a company dedicated to bringing transparency and accountability to digital advertising. Tune in to hear about how Kerry started from the agency side which set her up for success, what spurred Visto's desire to democratize the process of trading media and marketing, why marketers are freaking out about transparency, and how she helped enact a major change in the company by enhancing the internal communication. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with James Smith, Founder of Bugsnag, an automated crash protection platform for web and mobile. Bugsnag allows its customers to make data-driven decisions about building new features and fixing glitches.

Tune in to hear how James turned his passion into his profession, how Bugsnag’s Customer Success Team owns up to their motto of “Land and Expand”, and why attending conferences can be a lucrative decision.

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Hey everyone! In today’s episode, I share the mic with Allan Wille, President and CEO of Klipfolio, a dashboard company that seeks to help other companies grow. Tune in to hear the struggles Klipfolio went through as a company in early days, how their pricing structure differs from competitors in the space, and how all their sales and marketing efforts are inbound. Click here for show notes and transcript

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Hey everyone! In today's episode, I share the mic with Alex Theuma, Co-Founder of SaaStock, which is an annual 3-day conference in Dublin on the topic of building and scaling B2B software-as-a-service companies.

Tune in to hear Alex share his entrepreneurial journey of starting a conference, how starting his podcast helped him develop relationships with influencers, and why they are adding smaller events this year to SaaStock conference accelerates growth. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Paul Ironside, CEO and Co-Founder of CommercialTribe, a service that allows sales organizations to increase the speed and effectiveness of their sales process. Tune in to hear about Paul’s tips on selling to the Global 2000, how they teach their sales managers to more effectively manage their teams, and how he turned struggling to scale into one of his biggest learning experiences. Click here for show notes and transcript

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Hey everyone! In today's episode, I share the mic with founder and CEO of Consensus, Garin Hess. Consensus automates product demos, so you can spend more time closing sales and less time demoing.

Tune in to hear what the inspiration was for Consensus, how Garin helped companies get higher close rates and reduced sales cycles, and what he thinks you should do when approaching high-level leaders!

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Hey everyone! In today’s episode, I share the mic with Michael Bungay Stanier, founder of Box of Crayons and author of The Coaching Habit. Box of Crayons coaches leaders on how to change their habits and manage teams more efficiently.

Tune in to hear Michael share how his business model used to be “if it has a pulse and a wallet he was interested", how they stay in the $3-5 million dollar profit margin range, and how good coaching can positively impact your business! Click here for show notes and transcript

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Hey, everyone! In today’s episode, I share the mic with Savvas Zortikis, the CEO and Co-Founder of Viral Loops, which is a venture-wrapped viral and referral marketing platform. Tune in to hear how they turned word-of-mouth into a business model, how they drive 1,500 organic leads per month, and why Savvas thinks you should focus in on a couple of business elements instead of a whole bunch of different ones.

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Hey, everyone! In today’s episode, I share the mic with Todd Krizelman, Co-Founder and CEO of Media Radar. Media Radar is a firm that helps ad sales workers and business development people find and identify the best prospects. They are a CliffsNotes for ad sales. Tune in to hear Todd share why almost every fashion website and broadcaster in America uses Media Radar, why he spends 50-60% every week selling, how they increase sales by 8-18% per year for each client, and what his strategy is to weed out mediocre employees. Click here for show notes and transcript

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Hey, everyone! In today's episode, I share the mic with Giles Palmer, who is one of the co-founders of Brandwatch, a social listening service that lets people track their brands and perform market research. Tune in to hear Giles share how he went from working at Sky TV to launching Brandwatch that has raised $50M and has 440 employees, how they turned their mantra “Now You Know” into a conference, and the story behind their acquisition of BuzzSumo. Click here for show notes and transcript

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Hey, everyone! In today's episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy. Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenue generated, and how they’ve grown with just word-of-mouth advertising.

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Hey, everyone! In today’s episode, I share the mic with Max Lytvyn, co-founder of Grammarly, a grammar-check program that focuses on clarity and effectiveness of phrasing. Basically, it's spell-checking on steroids. Tune in to hear how the idea for Grammarly was born from a plagiarism detection service, how Max took the company from a bootstrapped startup to 10 million daily active users, and how he manages teams in three different time zones. Click here for show notes and transcript

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Hey everyone! In today’s episode, I share the mic with Cameron Herold, founder of the COO Alliance and known as the CEO Whisperer. Tune in to hear Cameron explain what it takes to join the COO Alliance, how he helps entrepreneurs around the world build and manage their team, why he won’t fly economy class again (and not for the reason you’re thinking!), and the valuable lesson he learned when working at 1-800-GOT-JUNK. Click here for show notes and transcript Leave Some Feedback:

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Hey everyone, in today's episode I share the mic with Fred Voccola, CEO of Kaseya, an IT Management and Monitoring Solution software company.

Tune in to hear Fred discuss how he took Kaseya from $85M to $275M in revenue, why managing your network is so critical, and why he considers intellectual curiosity to be such a great skill set.

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Hey everyone, in today’s episode I share the mic with Michael Mandel, the CEO of CompStak, a crowd-sourced real estate information site for real estate brokers to trade comps online.

Tune in to hear how Michael went from commercial music production to commercial real estate brokerage, what they do to double their revenue each year, and the tactics that got them their first hundred customers. Click here for show notes and transcript

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Hi everyone! On this episode of Growth Everywhere, I share the mic with Patrick Ambron, CEO of Brand Yourself, an online presence management company.

Tune in to hear Patrick share how Brand Yourself helps victims of “revenge porn” take back their online presence, how an appearance on “Shark Tank” led to an increase in $1M in revenue, and why companies wouldn’t hire his co-founder after they had Googled him.

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Hey, everyone! In today's episode I share the mic with David DuPont, CEO of TeamSnap, an app that helps teams and groups manage their activities and members.

Tune in to hear David share how he went from working in the oil industry in Africa to creating TeamSnap, how they raised $47.3 million but why they don’t expect to raise any more, and how they gained their initial customers by making a product – and not a marketing strategy – that people engage with.

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Hey everyone! On this episode of Growth Everywhere, I share the mic with Brad Jefferson, CEO and co-founder of Animoto, a service that helps businesses of all sizes create personalized marketing videos.

Tune in to hear Brad discuss what sets Animoto apart from other video creation companies, the Facebook app they created that kickstarted their video creation service, and how getting Amazon as an investor helped them on their journey to their success.

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Hey everyone! In today's episode I share the mic with Jim Twerdahl, president of many companies, including JBL, Marantz, and a biotech startup.

Tune in to hear Jim discuss the importance of referrals and professional connections for faster growth, the marketing lessons he's learned from being president of JBL and other companies, his process for hiring and interviewing executive candidates, and why most startups fail by getting diverted by too many potential opportunities.

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Hey, everyone! On today’s episode of Growth Everywhere, I share the mic with Didier Elzinga, former CEO of Rising Sun Pictures and current CEO of Culture Amp, which is a product that seeks to help companies create better corporate culture in order to get a higher rate of employee engagement and retention.

Tune in to hear Didier discuss how he went from software developer to CEO over the course of his career, how they attract new business and double employee retention, what CEOs rate the importance of culture for the success of their company on a scale of 1-10, and Culture Amp's motto that brand is what you promise a customer and culture is how you deliver that promise.

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Hey everyone! In today's episode, I share the mic with Dennis Mortensen, founder of x.ai, a revolutionary AI personal assistant.

Tune in to hear Dennis talk about how having 1,019 meetings in one year led to creating Amy the personal assistant, why they had to raise $44M in funding, the two major challenges of creating a simple concept, and how he effectively manages his time.

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Hey everyone! In today’s episode I share the mic with Ameer Rosic, co-founder of Blockgeeks, an online learning platform that helps you learn blockchain.

Tune in to hear Ameer discuss how he got the idea to create Blockgeeks in order to fill a need for a blockchain resource that didn't exist, what the differences between cryptocurrency and ICOs are, how he went from not understanding bitcoin to building Blockgeeks, and where to go for educational guides and tips on learning more.

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Hey everyone! On today's episode, I share the mic with John Hall, author of Top of Mind and CEO of Influence & Co., a content marketing agency.

Tune in to hear John explain why amplification works, how Influence & Co. has helped numerous startups become successful name brands, why goal-setting is key to successfully marketing your company, and how he funneled his expertise into the bestselling book Top of Mind.

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Hey everyone, in today's episode I share the mic with Jen Young, co-founder and CMO of Outdoorsy, a marketplace website that allows customers to rent local RVs for memorable adventures.

Tune in to hear Jen share how she did product market research by living in an RV for 8 months, how their customers' needs forced them to expand their business model, what works for Outdoorsy in terms of marketing techniques, and why she embraces a culture of failure.

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Hey everyone! In today's episode, I share the mic with John Doherty, founder and CEO of Credo, a marketplace for those who need an SEO or marketing provider.

Tune in to hear John share the struggles he experienced and lessons learned when he took the big leap from the corporate world to entrepreneurship, how he went from being laid off to building a successful company, how he grew Credo to 14K monthly visitors, and the biggest mistake this naïve first-time entrepreneur made.

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Hey everyone! In today's episode, I share the mic with Gretta van Riel, a serial entrepreneur from Australia who built SkinnyMe Tea, The 5th, The Drop Bottle, and Hey Influencers from scratch.

Tune in to hear Gretta share how her entrepreneurial journey began with a love of tea, how she gained over 16M followers on her social media channels as an influencer marketing queen, how she grew SkinnyMe Tea’s revenue from zero to 600K/month in just six months, and opens up about her $1.3 million dollar mistake—a hefty loss that came with some valuable lessons.

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Hey everyone! Today I share the mic with Dennis Fong, CEO of Plays.tv, a social video platform for gamers that allows you to record games, make awesome videos, and share them with friends.

Tune in to hear Dennis share how he successfully transitioned his gaming and tech knowledge to entrepreneurship, why screwups with customers can be a good thing, how compassionate management creates the most loyal employees, and why he’s known as “The Michael Jordan of the Gaming Industry.”

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Hey everyone! Today I share the mic with Blake Irving, CEO of GoDaddy, an Internet domain registrar and web hosting company.

Tune in to hear Blake share how he helped propel GoDaddy’s revenue from a billion dollars to two and a half billion dollars in four years, how GoDaddy has transitioned from being a US-centric company to a global organization, and why recruiting top quality leaders were instrumental in scaling up the business.

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Hey everyone, today I share the mic with Scott Oldford, founder of LeadCraft and master marketer whose expertise is in Internet marketing.

Tune in to hear Scott share his initial struggles as an entrepreneur when he was $726,000 in debt, his three-tiered marketing funnel which has proven very successful, the benefits of using messenger bots, and the value of being authentic in your business.

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Hey, everyone! In today's episode I share the mic with Paulo Rosado, CEO of OutSystems, a low-code platform that lets you develop applications.

Tune in to discover how Paulo helped grow a struggling business into a company with 800 enterprise customers in 43 countries, what the big break was that increased their sales by 60% last year, and the strategies that have placed this enterprise player firmly on the path of high growth.

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Hey everyone! In today's episode, I share the mic with Brad Feld, co-founder of the Foundry Group as well as an entrepreneur, author, blogger, and venture capitalist.

Tune in to hear how Brad sold his business in 1993 for $2 million, how the entrepreneurial lifestyle affected his relationship with his wife (and the book he wrote about it), why being deliberate about relationships and who you invest in is so crucial, and how to build a startup without compromising your well-being.

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Hey everyone! Today I share the mic with Larry Kim, founder of WordStream, the world’s biggest PPC management software company.

Tune in to hear Larry discuss why you need to focus your energy on creating original content, the mistakes that people make when it comes to content marketing, the strategies he employs to produce the best content out there, and why it’s not necessary to test the same idea across different channels.

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Hey everyone! Today I share the mic with David Hua, CEO and co-founder of Meadow, a software company that builds products for the highly regulated cannabis industry.

Tune in to hear David share why he firmly believes in bootstrapping your way to growth, the many failures and successes he experienced on his entrepreneurial journey, and how they get the word out since paid advertising is not permissible for the cannabis industry.

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Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples.

Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it's converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your company's growth.

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Hey everyone, today I share the mic with Mike Dudas, co-founder and CRO of Button, a company that helps retailers realize the power of mobile by allowing seamless interconnected services to complement relevant products.

Tune in to hear how Mike has leaned on a unique combination of sound business and dumb luck to create a habitual winner, what the team did to growButton 10X in 1 year and drive $10M in revenue within 3 years,how a fortunate change in Uber's business model allowed Button to succeed early on, and the process they go through to find, court and hire the right people.

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Hey everyone! In today's episode, I share the mic with Colin Jones, creator of Blackjack Apprenticeship.

Tune in to hear Colin share tips and tricks to help you hone your card counting skills and win BIG in blackjack, how to strategize and optimize your entrepreneurial game via insights from this ace blackjack player, and the SEO strategy he used to rank #1 for “how to count cards.”

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Hey everyone! Today's episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform.

Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and Google algorithms so you can solve your own SEO problems, not just employ the tactics.

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Hey everyone, today I share the mic with Dan Reich, founder and CEO of Troops, an artificial intelligence assistance for work.

Tune in to hear Dan discuss his vision behind Troops and how the improving AI capabilities will completely change the way we use CRM software, his struggle with getting Troops on the growth curve and the eventual funding and tie-up they landed with Slack, and his management philosophies and hacks that help him be more productive on a day-to-day basis.

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Hey everyone, today I share the mic with Nathan Hirsch, CEO and founder of FreeeUp, a platform that connects businesses of all shapes and sizes with top freelancers across the world.

Tune in to hear Nathan share how a frustration with the hiring process forced him to come up with the idea for FreeeUp, how he acquired their first 500 customers, the process that will get them to $5M in revenue this year and allows him to manage 500 freelancers remotely, and the success of their referral program.

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Hey everyone, in today's episode I share the mic with Yanik Silver, founder of Evolved Enterprise, a business that comes alongside entrepreneurs in helping them discover who they are—their passion and purpose—and equip and assist them in achieve these purposes.

Tune in to hear Yanik share how he began his journey in the online space when an idea popped into his mind one day at 3 a.m., how he made 6 figures within the first couple months, the business lessons he learned from Richard Branson, and why it sometimes takes a loss of $400K to realize that you’re just not there yet.

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Hey everyone, today I share the mic with Zack Onisko, CEO of Dribbble, an online community for web designers to share, receive support, and post/find jobs.

Tune in to hear Zack talk about some of the trends and constants that he’s seen around growth in the last 15 years, why he believes that the key to growth and success is focusing on developing a product so good that it can't be ignored by the market and how Dribbble is killing it on a global scale with literally zero marketing efforts on their part. He'll also share what Dribble has up its sleeve today.

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Hey everyone, today I share the mic with Daniel DiPiazza, founder of Rich20Something, a platform that provides the tools and mindset to radically improve your career and life in the 21st century.

Listen as Daniel discusses how his experiences led him to write the book Rich20Something, how Instagram was a huge contributing factor for his success, why he focuses on ROT (return on your 20s), and how he earns most of his revenue from his courses.

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Hey everyone, today I share the mic with Noah Kagan, founder of Sumo and AppSumo, and host of Noah Kagan Presents. He was also Employee #30 at Facebook!

Tune in to hear Noah discuss how to create content that works, how he built Sumo and AppSumo by persisting and evolving, why you need to stick with marketing for at least four years, and the two things that surprised him about growing a business.

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Hey everyone, in today’s episode I share the mic with Sean Ellis, CEO of GrowthHackers. Sean was the 11th guest on Growth Everywhere and this is his second time on the podcast. Sean has worked with Dropbox and Qualaroo and is also the author of Hacking Growth.

Listen as Sean discusses the importance of running weekly growth experiments for your business, why focus is such an important asset for any founder, how to scale customer acquisition, and what he’s learned about growth from GrowthHackers, Qualaroo and other multi-billion-dollar companies.

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Hey everyone! In today’s episode, I share the mic with Yam Regev, CEO and Co-Founder of Zest, where marketers go to share and discover marketing content that is manually curated by the Zest “tribe”.

Tune in to hear about Yam’s early career at a web marketing agency, how Zest manages to scale without automation (they’ve got 7,000 people curating content!), why they eschew traditional marketing, and how they are now serving enterprise companies in a unique way to generate revenues.

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Hey everyone, in today’s episode I share the mic with Guillaume Vidal and Cole Zucker, co-founders of Green Creative, which provides high-performance LED lighting solutions to some of the largest companies in the world.

Tune in to hear Guillaume and Cole discuss the turning point that enabled Green Creative to go from $300K to $40M in sales in 5 years, the secret to their successful customer acquisition, how they base their commission structure, and why you should never underestimate industry relationships.

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Hi everyone, today we're talking to Gainsight's CEO Nick Mehta. Gainsight is a customer success company that helps businesses grow faster by reducing churn, increasing net retention, and driving customer advocacy. Nick's last company, LiveOffice, sold to Symantec for $115 million.

Nick's got some good insights on what it takes to be a successful entrepreneur even through the tough times, and how the old business model in favor of product and sales is being replaced by one that's in favor of customer success.

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Hi everyone, today we're talking to Espree Devora, creator of WeAreLATech, an online community that acts as a bridge to help people in the LA startup community (and those from outside) form a deeper connection with everything in LA startup life.

She's got some great insights on the purposeful and accidental strategies she used to grow her podcast, and how harnessing the power of a pre-existing community to bring unity and cooperation can really resonate with a target audience.

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Hi everyone, today we're talking to Tom Tunguz, a Venture Capitalist at Redpoint Ventures whose got seven years of experience evaluating startups. Tom primarily works on Series A funding and has some interesting insights on keeping churn rate incredibly low and profitable trends he's noticing in the market.

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Hi everyone, today we're talking to Zac Johnson of ZacJohnson.com, Blogging.org, and the Rise of the Entrepreneur podcast. He's made a living and built a business around affiliate sales and his own product launches, which is something I think would be helpful for those of us in the tech world to wrap our heads around.

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Hi everyone, today’s interview is with Cal Newport, author of So Good They Can’t Ignore, Computer Science Professor at Georgetown University, and the brain behind the popular blog Study Hacks, which helps people decode the patterns of success in both school and the working world. He’s been featured in major publications like the New York Times, the Wall Street Journal, the Washington Post, and the New York Post.

He gives some amazing advice on finding passion for the work you do, how to dig deep to develop a valuable skill set, and how to stop yourself from getting distracted.

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Hi everyone, today we're talking to Tucker Max,the bestselling author of I Hope They Serve Beer In Hell.

During the interview, Tucker talks about what it was like for him to discover his story-telling talent to sell millions of books, and how he's now using his knowledge of the book industry to help busy professionals write and launch their own books to the market. He also shares a really insane story from his younger days, so listen up for that.

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Hi everyone, today we’re talking to Steven Essa, CEO of the X10 Effect and who’s also known as The Webinar Guy.

Today’s episode is really special, especially if you’ve ever thought about using webinars as a means to boost your business. Steven provides some of the most hands-on, practical, action-packed advice we’ve had in a Growth Everywhere interview. It’s full of details to help you with pricing, product development, and making more money than you would have considered possible with a webinar.

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Hi everyone, today's interview is with Mattan Griffel, CEO and founder of One Month (formerly One Month Rails), a company that helps you learn career-based, applicable skills in as little as one month. He's been named as one of Forbes' 30 under 30, and has some great insights on how to piggyback for traction until you can stand on your own two feet.

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Hi everyone, today we're talking to Sohin Shah, co-founder of iFunding, one of the leading real estate crowd funding platforms in the world. iFunding started three years ago when there wasn't any kind of proof of concept for the real estate crowd funding industry, but now it's a thriving company that's done $40 million worth of business.

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Hi everyone, today we're talking to Joshua Dorkin, the entrepreneur and real estate investor behind BiggerPockets, an online social network for real estate investors and a podcast that has more than 41,000 listens per episode.

Josh has put a lot of work into growing this thriving community, and his insight on what it takes to build an authentic, self-sufficient community online is definitely worth listening to.

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Hi everyone, today we're talking to Manuel Medina, CEO of Outreach.io, which is hands-down my favorite sales automation tool. He's got a really interesting outlook on building a business that's product-based rather than growth-based, and it seems to be working really well for him. He also talks candidly about what it's like to be a competitor in the increasingly crowded space of sales automation, and what he's learned from meeting his competition in flesh and blood, which is something we hardly ever hear about on the show.

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Today's interview is with John McIntyre, a behavioral reengagement specialist and email marketing genius who runs the Email Marketing Podcast and helps businesses convert more leads with behavior-based reengagement campaigns. He's got some really practical advice on how you can use a customer's online behavior to engage them and encourage them to become a customer. Listen in and let me know what you think.

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Hey everyone, today we're talking with Engelo Rumora, founder of Ohio Cash Flow, Rumora Construction, and Venticap. He's overflowing with passion about what he does in the real estate world, and his advice on being disciplined enough to be committed to numbers to achieve success is really practical and inspiring.

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Hey everyone, today's interview is with David Allen, author of Getting Things Done and leader of the GTD productivity movement. I really enjoyed talking with and learning from David: his productivity advice is timeless, and the fact that he's nearly 70 years old and still wildly passionate about his work and his company is very inspiring.

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Hey everyone, today's interview is with Rick Mulready, the mastermind behind the creation of The FB Advantage course. He's got a long history in corporate online advertising, and he's a genius when it comes to using Facebook ads and automated webinars to accomplish your goals for lead generation and sign ups. I've used his advice to help me out, and I'd definitely suggest implementing his tips to see how they work for you.

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Hi everyone, today we're talking to Nanxi Liu, co-founder and CEO of Enplug, which is a cool software that helps businesses manage real-time, connected digital displays - sort of like a Chromecast for enterprise.

She's worked hard to establish a really tight-knit company culture and has some insights on hiring and workplace activities that are worth learning about and implementing.

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Hey everyone, today we're talking with Steli Efti, founder of Close.io - a sales software platform that has communication at its core.

He's got an inspiring story that started out with buying a one-way plane ticket from Europe to Silicon Valley, and his insights on sheer hustle and fighting to make things happen are definitely worth listening to.

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Hello everyone, today we're talking with Josh Pigford, founder of Baremetrics. Josh had an interesting entrepreneurial journey that led him to the discovery of Baremetrics, which is a data analytics product startups love - it integrates with Stripe to track things like recurring revenue, churn, and average revenue per user. He's got some interesting insights on what's made his company successful and the pros and cons of running a fully transparent business.

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Today we're talking with Shane Snow, CEO & Founder of Contently, a platform that works with big brands to reach their goals of publishing high-quality content. They're growing quickly with about 100 enterprise clients and 50,000 registered journalists.

Shane reveals how he grew the company step by step, some of the struggles he faced, and some key things you can do to improve your own content marketing strategy. Stay tuned to the end because he reveals a very interesting productivity hack that I can't wait to use myself.

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Today we're talking to Russell Glass, CEO and co-founder of Bizo, a company that reached $50 million in revenue before it sold to LinkedIn for $175 million. Russell's got some great insights on what it takes to hire the right people to build a stellar company, and what the process of selling your startup is like.

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Today we're chatting with Nick Robinson, Chief Marketing Officer of Quest Nutrition. Nick's got a lot to share about his background in online community building, marketing, what it's like to promote amazing products, and how to keep your company 'fit' as an employee by being selfish.

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Today I'm talking to Max Altschuler, CEO of Sales Hacker and author of the new book Hacking Sales. Max's sales career began at the early days of Udemy, where he had to figure out how to grow the company by 20% each month without spending much money or using a lot of resources. Since then, he's become a master of using technology to hack sales, and he tells us how he's used this knowledge to build a successful business based on helping sales professionals do their jobs.

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Bryce Maddock, CEO and co-founder of TaskUs, has lots of interesting stories to share from his entrepreneurial journey with his best friend over the last ten years. From selling designer belts in high school to setting up night clubs for high school students, to struggling for three years to get TaskUs up and running successfully, Bryce has definitely gotten his hands dirty as an entrepreneur and has a lot of great advice.

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Serial entrepreneur Murray Hidary was a co-founder of one of the very first internet-based companies to go public, and has founded four other companies since then. Because he's done so many different startups, his perspective on entrepreneurship is totally unique - he shares some of his deep insights on how everything in life works together: from work to travel to photography and music. He also reveals how he keeps his passion alive to continue working so hard to achieve different things.

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You probably wouldn't have guessed that a co-founder of Dogecoin works as a full-time marketing product manager at Adobe, but today we're talking to him. Jackson Palmer gives us all the details behind how digital currency works in an easy-to-understand way, and tells us how Dogecoin started as a Twitter joke but ballooned into a currency worth $30 million with an incredible community behind it.

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Even though he started his educational journey as a physicist, Jon Miller has become one of the biggest heroes of internet marketing automation and helping businesses create and employ sophisticated marketing campaigns that match today's customer expectations.

He co-founded Marketo, one of the industry leaders in marketing automation software, and there's a lot to learn from what he has to say about small businesses moving to marketing automation software and creating effective marketing funnels.

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Today I'm talking to Neil Patel, one of my mentors who's ran many successful companies and is a rock star of the internet marketing world.

We tried to avoid the typical questions he gets asked during interviews, and instead delve deeper into topics like mentoring, business partnerships, and what it was like to be in the trenches of a startup no one wanted to fund, but turned into a huge success.

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Hey guys, today's interview is with Joe Fairless, who runs a really popular real estate investing podcast. In this episode, we're going to talk about real estate investing, investing in general, and how you can get started with real estate investing. There's a lot to learn here: both about investing and creating a successful business.

Joe also shares an exclusive discount for Growth Everywhere listeners on his Create a No Fail Biz Model Course, so stay tuned.

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Hey everyone, today we’re talking to CEO of Lua, Michael DeFranco - a 26-year-old entrepreneur who grew up with two entrepreneurial parents. He has a really interesting story to share. He’s worked with the Brooklyn Nets and the Super Bowl by providing an enterprise mobile messaging app, and he’ll explain its differences from WeChat and WhatsApp.

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In today’s interview we’re talking to Ian White who is the CTO and Co-Founder of Sailthru, an online personalization technology he and his team had to bootstrap for two years while no one believed in it. Now they’re doing low seven-figure business deals and seeing much more success. Today, Ian will talk about the importance of hiring technical talent, adjusting to changes, and what you should do when a member of your team is no longer a good fit.

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Today I have the pleasure of working with Michael Michalowicz, author of Profit First. Michael grew several companies while an EO member, sold one private equity and sold yet another to a Fortune 500. But he credits the most interesting part of the entrepreneurial journey with losing money and struggling with failure.

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Today we're speaking with StumbleUpon CEO, Mark Bartels. Mark was born in South Africa and worked as an accountant before moving to the Bay Area. After working in mergers and acquisitions with companies like Deloitte & Touche, he joined StumbleUpon in 2008. While working as their CFO, StumbleUpon spun themselves off from eBay before taking the reigns as CEO.

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Welcome to Growth Everywhere. Today I’m talking with Craftsy Founder & CEO John Levisay. Craftsy teaches you creative skills on an online platform that recreates the benefits of a live classroom with the convenience of learning on your device at your own pace. John comes from a background in finance and accounting, but his time at eBay helped shape his perception of the power of niche communities. Today Craftsy earns over $24 million in revenue and continues to grow.

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Welcome to Growth Everywhere, today I’m talking with Yesware CEO Matthew Bellows.

Matthew is a self-described professional startup person who has worked on them in some capacity his entire career. He’s worked in sales, marketing, and on the product side. Today he runs Yesware, which helps sales people and their companies reach their full potential and become more successful, grow faster, make more money, and close more deals.

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Today I have the great pleasure of speaking with Ron Klein who is also known as the grandfather of possibilities. You probably already know Ron’s work and use it every day. He invented magnetic credit card strip and other things effecting millions if not billions of people in the world. Today Ron continues to work on new innovations for the blind and consults budding entrepreneurs.

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Today I'm talking with TruEffect CEO Finnegan Faldi. With over 20 years of senior management experience in startups and public technology, Finnegan headed up the global broadband division at Yahoo and served as the Chief Operating Officer at Datalogix. He currently works with performance platform TruEffect focusing on first party cookie technology.

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Join me as I talk with David Brown from Techstars. David is a serial entrepreneur and helped found Techstars along with David Cohen, Brad Feld and Jared Polis in 2006. The Co-founders wanted to leverage what they had learned in their previous startups to help entrepreneurs avoid those same mistakes. Techstars' startup accelerator offers a three-month bootcamp and surrounds entrepreneurs with mentors to help you navigate everything from choosing the right product and testing it.

Today the accelerator runs 13 different programs across Boulder, New York and Boston among other locations. Nearly 500 companies have graduated from Techstars, 1,200 founders have been through the system, 1,200 mentors have participated and over 1,00 investors and hundreds of corporations have gotten involved.

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Join me as I talk with InsideSales’ Chief Marketing Officer Mick Hollison. Mick previously served as the Director of Sales at IBM, the Director of Enterprise Marketing at Microsoft and the VP of Marketing at Citrx—now worth over $2.6 billion. Today he uses his knowledge in sales to dominate the inside sales market.

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Today we're talking with Jesse Farmer from CodeUnion. Jesse's story starts like many startup founders who made their way to San Francisco to take on the world.

While his first venture didn't really go anywhere, Jesse went onto build Everlane to 25,000 subscribers during its pre-launch. He was also a Co-founder of Dev Bootcamp before launching a remote learning model for aspiring coders called CodeUnion.

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Join me as I talk with Yoni Assia from social investment network eToro. With a background in investing and developing, Yoni started his first successful company with his Army buddies and sold it to Kodak at the age of 26. Today eToro has over $30 million in revenue and is inventing a new marketplace combining financial tech, gaming and social media.

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Join me while I talk with LiveDial founder Yali Elkin. With a background in corporate finance, Yali had an idea after watching the 2012 Presidential debates and ran with it to create LiveDial, an app empowering users to convey their thoughts and opinions with a survey creation platform used by media, friends, leaders, and businesses. To date, LiveDial has over 7,000 downloads and growing.

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Today we're talking with the General Manager of Flippa, Nick Kenn. Nick is a marketer by trade working with agencies and businesses like Learnable, Betfair and Flippa's parent company, SitePoint. Before serving as the General Manager for Flippa, Nick was in the gaming space for 7 years before looking for a smaller company he could take a bigger ownership role in. To date, Flippa's has over 500,000 registered users and their biggest website sale was $1.5 million dollars.

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Today we’re talking with BCD Video Founder Jeff Burgess. Working in the IT business since 1979, Jeff opened his own company in 1999. A chance meeting steered the course of his business into IP video in 2008. After a few tough years, the business thrived and today earns $30 million in revenue with a projected $50 million by 2015.

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Join us as we talk with Sidecar Co-founder and CEO, Sunil Paul. A serial entrepreneur, Sunil is the Founding Partner of the cleantech venture fund Spring Ventures, an angel Investor in LinkedIn and Co-founder of Brightmail. He helped found Sidecar with an intention to change the world and make owning a car obsolete.

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Join me while I chat with Publicize Founder Conrad Egusa. A serial entrepreneur, Conrad also co-founded Espacio, a co-working space in Medellin, Colombia. He also served as a mentor at The Founder Institute, owns the English speaking news outlet Colombia Reports, and is a former Venture Beat writer. His newest start-up Publicize is looking to disrupt the PR industry.

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Hey everyone, in today’s episode I share the mic with Olof Mathé, CEO and co-founder of Mixmax – which is one of my favorite tools.

Listen as Olof discusses what it takes to build a successful remote team at a quickly growing startup, how they acquired their first 5,000 customers through word-of-mouth, and the art of product prioritization.

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Hey everyone, in today’s episode, I share the mic with Nir Eyal, entrepreneur, educator and author of the best-selling book Hooked: How to Build Habit-Forming Products.

Listen as Nir discusses the power of manipulation (and the two types of manipulation), the four essential elements that create a hook to forming a habit, why it's not the best product that wins but rather the product that comes first to mind, and the three pillars necessary for every successful new product. He illustrates his concepts using Facebook, Snapchat and Twitter—key, successful companies who have mastered the art of forming habits.

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Hey everyone, in today’s episode, I share the mic with Chris Coyier, the founder of CSS-Tricks, CodePen and Shop Talk Show.

Listen as Chris shares the numbers (revenue, page views and listeners) for all his businesses, the most important thing he’s learned when it comes to building a community, why sponsored posts are the best revenue generators for him, and the difference between failing and giving up too soon.

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Meet Brenton Hayden, one of the nation's largest landlords who "retired" at 28. Founder and Chairman of Renters Warehouse, Brenton saw a need for a more sophisticated professional landlord service that helps everyday homeowners and real estate investors manage their properties.

To date, it's the second largest professional landlord service in the country. Brenton is also an angel investor in software companies and started franchising his Professional Landlord services and has amassed around $20 million form his various ventures.

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Today we’re talking with Blossom Co-founder and CEO Thomas Schranz.

With an unfinished computer science degree under his belt, Thomas started building web applications and high-traffic Facebook apps for the European market. Thomas saw a need for a better software project management platform and launched Blossom, attracting clients like Twitter and Doodle in the span of about 3 years. To date, Blossom serves 346 clients with no signs of slowing down.

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Hey everyone, in today’s episode, I share the mic with Michael Sacca. Michael is the president of Crew, a website that connects people with writers or designers for hire.

Listen as Michael delves into the reasons why relationships are key to building your startup, how starting a podcast (Rocketship.fm) helped him successfully grow his new business, how he grew Unsplash by 30% MoM, and the challenges of building a marketplace.

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Hey everyone, in today’s episode, I share the mic with Shivani Siroya, CEO and founder of Tala, a mobile app that is revolutionizing the way that people access financial services. Shivani is also a TED speaker where she’s discussed the smart loans that people can take without having any credit history.

Listen as Shivani walks us through how Tala analyzesdesirable customers from the info on their mobile device in less than 2 minutes, why they've dispersed funds to 1 million global customers but not in the U.S.,and the pros and cons of building an internationally remote team.

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Hey everyone, in today's episode, I share the mic with André Siqueira, co-founder of RD Station, a digital marketing software company based in Brazil.

Listen as André discusses how they were able to secure significant investments (the largest amount in Latin America) despite the political state of Brazil, their struggle with customer retention and their bold decision to do event marketing—something that is not very common in Brazil—and the fact that their biggest competitors in Brazil are businesses who don’t understand inbound marketing.

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Today we're talking to Lift Worldwide co-founder and CEO, Tony Stubblebine (relaunched as a coaching platform called Coach.me on January 1, 2015). With a brand messaging to "succeed at everything", Lift helps you achieve goals by coaching you to success through guidance, encouragement and optional reminders.

Tony is a start-up junkie, previously serving as the CEO of CrowdVine Event Social Networks, part of the launch teams for companies like Wesabe, and Director of Engineering at Odeo.com and O’Reilly Media. Tony wanted to tap into the knowledge of personal coaching and package it into an app to help people become superhuman with the right support.

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Tom Kulzer walks us through how he went from a wireless modem salesman and Olive Garden busboy to an accidental email marketing guru. Tom started AWeber during his Sophmore year of college after figuring out a way to automate his follow-up emails to his wireless modem customers.

Today, AWeber has amassed 105 team members and over 120,000 paid customers around the world. Tom is a college drop-out whose 1-year off from college to focus on AWeber is still going 16 years later. Has gotten in trouble with his wife for saying weekends and weekdays are equally fun and inspiring.

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Hey everyone, in today’s episode I share the mic with Jonathan Abrams, founder and CEO of Nuzzel, which allows you to discover top news from friends and influencers. Jonathan was also previously the founder of Friendster, which was a forerunner to Facebook and had over 100 million members.

Listen as Jonathan explains why you don’t need a social media account to engage with thought influencers and famous people, how word-of-mouth advertising and getting investors is easy when you've got something of value, what lessons he learned from founding Friendster, and how easy Nuzzel makes it to curate an email newsletter on your phone while standing in line for coffee!

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Hear stories from the gritty frontline of entrepreneurship with Eloqua Co-founder and the CEO of Influitive, Mark Organ. A self-described serial entrepreneur, Influitive is Mark's 7th business.

Mark dove into entrepreneurship head first after realizing he couldn't hold down a regular job. His first ventures gave him exposure to everything from bootstrapping a business to generating leads and managing a board of directors. Mark survived the struggles of getting Eloqua off the ground, later seeing it sell for nearly a billion dollars.

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Grab some kettleballs and climbing ropes and kickoff your entrepreneurial work-out with FringeSport founder Peter Keller. With an obsession for fitness and sports and a background in e-commerce as a VP at Living Direct, Peter launched FringeSport from the cozy confines of his garage.

The company designs, manufactures and sells sports equipment catering to the CrossFit market. FringeSport raked in over $1 million in revenue in its second year, with a current projected earnings of $10 million for 2014. Peter also runs "The Mistake" podcast with Peter Shankman and blogs about getting sourcing physical products at ProductSimple.net.

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Today we're talking with Sphero Founder and and Chief Software Architect Adam Wilson. Adam grew up with a healthy obsession for robots, but with a software focus.

After getting involved with a NASA project working with Internet controlled robotics, Sphero Co-founder Ian Bernstein got in touch and he and Adam got rolling with TechStars to pursue their passion. Sick of huge robotic consoles, Ian and Adam had an epiphany to control robots from your cell phone.

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Hey everyone, in today’s episode I share the mic with Jacobo Lumbreras, co-founder of Yoi Corp, a SaaS company that leverages advanced analytics to significantly accelerate an employee’s ramp to productivity.

Listen as Jacobo takes us through his unexpected journey of founding Yoi, the importance cultivating authentic relationships, how his connections linked him to Keith Ferrazzi, and why mindset is the most crucial element in business and personal outcomes.

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Hey everyone, in today’s episode I share the mic with Melanie Perkins, co-founder and CEO of Canva, an app that makes design simple for everyone.

Listen as Melanie shares how she grew Canva to 10 million users in 3 years with just word of mouth marketing, why being rejected by so many investors was a good thing, how taking up kite surfing (one of the most dangerous sports in the world) allowed Melanie to raise capital for Canva, and how she found the members of her awesome tech team.

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Today we're talking with Mailbird CEO Andrea Loubier. Known in the email world as the Sparrow for Windows, Mailbird launched in April, 2013 and to date has over 7,000 users.

Andrea's background doesn't come from the start-up, or even from the technology world. Instead, she decided she wanted to live in Bali and started Googling for a job, ultimately landing a job as the CEO of Mailbird. Her job perks include gathering in a co-working space with like-minded entrepreneurs on the oceanfront in Bali.

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Join me as I talk with Bitly.com CEO Mark Josephson. Mark has a 20-year history working with start-ups and new media. He launched his career at an agency with exposure to an eclectic mix of clients before following the skyrocketing growth of new media.

Bitly exploded with the rise of Twitter when the business saw a need for shortened links. But Bitly took link shortening leaps and bounds further with tools to help marketers and brands study their customers' online habits in-depth.

To date, Bitly shortens 500 million links with up to 7 billion clicks every month. 40,000 of web's most important brands use Bitly to help manage its online presence.

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Join us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands.

Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place.

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Hey everyone, in today’s episode I share the mic with Ethan Denney, co-founder of ConvertFlow, a new SaaS company that helps business owners convert their website visitors into customers.

Listen as Ethan shares how ConvertFlow converts better than any other conversion tool out there by showing website visitors personalized calls to action (and not the same message over and over), how they acquired their first hundred customers after winning a battle of the apps competition at InfusionSoft's annual user conference, and how their customers are driving 30-80% conversions on the second conversion.

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Join me as I talk with serial entrepreneur, Scott Gerber, founder of the Young Entrepreneur Council (YEC), internationally syndicated columnist, and the host of Founders Forum on Inc.com and author of ”Never Get a “Real” Job".

Scott's invite-only organization attracts some of the world's most successful young entrepreneurs in the world under 40 who generate at least $1 million in sales or financing. His group includes founders and leaders of Hootsuite, Thrillist, Threadless and Kissmetrics among others.

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Join me as I talk with Silktide founder Oliver Emberton. Oliver started his company on the cusp of graduating from University at 21-years old with £14,000 in debt and no clue what he was doing with his life. He spent nearly a decade building up the largest design business in his city only to switch gears at the peak of his success and turn it into a software agency instead.

Oliver is also prolific blogger with over 6 million visits, and accomplished writer whose novel-in-progress was launched off a Quora question he answered on a whim.

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Hey everyone, in today's episode I share the mic with Andrew Thomas, co-founder of SkyBell, which is a startup pioneering a Wi-Fi-enabled video doorbell that allows people to monitor and open the door with their smartphone.

In this interview we talk about the future of innovation, how SkyBell went from a company that nobody wanted to back to a earning a 9-figure valuation, why you can’t go after the decision-maker right off the bat, and why a video is one of the most powerful things you can do to market your product.

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Today's interview features EchoSign Co-founder and CEO Jason Lemkin, who built EchoSign's annual revenues to over $100 million and sold it to Adobe.

He's now a Managing Director at Storm Ventures, a top business contributor on Quora, and writes a wildly popular software-as-a-service blog, SaaStr, reaching 500,000 visitors every month.

Even while a corporate VP of Adobe, Jason knew he wanted to share his journey to success with others. He launched SaaStr and grew it to 500,000 visitors each month with a mission to teach others how to do it better than himself.

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Learn about how Sahil Jain dropped out of high school to work at Yahoo! at age 17 and then college to work at AOL and then eventually go on to co-found two technology startups. Here's the thing - he's only 23.

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Hey everyone, in this episode, I share the mic with Landon Ray, founder and CEO of ONTRAPORT, which is an award winning, all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs.

Listen as we discuss how he went from day trader to entrepreneur, why losing one business resulted in building a new, better business, how hetook ONTRAPORT from a dozen customers to 1,000 customers in just 2 months with a $0 marketing budget, and why having a great product is still the best customer acquisition plan.

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Hey everyone, in this episode, I interview SEO expert Glen Allsopp of ViperChill, which is a blog that covers viral marketing, SEO and blogging advice. Glen has been doing this for a very long time and he's willing to talk about the things that most people aren't, especially regarding startups where people seem to neglect SEO and think about paid advertising all the time instead.

Listen as we discuss how he got started when he was 16 and into DJ-ing, how he transformed his business with zero clients into a success with over 300 clients, the importance of link building in SEO, and why PBN is effective.Get ready to have your mind blown and hear stuff that you should be thinking about!

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Amy built a $2 million dollar business creating infographics for businesses. Learn about how infographics can help propel your business growth online in this fascinating discussion.

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Today's interview is with Raven Tools co-founder Jon Henshaw. Jon's company made the transition from a service based company to a SaaS product and talks about the challenges he faced while making the pivot. You'll learn about what participation marketing is and how you can acquire your first 300 users by doing it. Lots more in this episode - enjoy!

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Today’s interview is with Wistia CEO Chris Savage. Learn about how he hacked his spending habits to extend Wistia’s runway and why t-shirts are still a valid marketing tactic. You’ll also learn about the direction in which video is going and why it’s important to be using video as part of your content marketing strategy today.

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Hey everyone, in this episode, I share the mic with Ismael Wrixen, CEO of FE International, an experienced website broker who offers highly personalized service and access to a large network of investors looking to buy and sell successful websites.

Listen as we discuss FE International’s content marketing strategy and why they invest in people rather than distribution, the power of building client trust, the unique value adds that give them a 95% success rate, and why you shouldn’t over-value churn rate.

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Hey everyone, on today's episode we've got Greg Smith, CEO of Thinkific, an all-in-one platform for independent experts and entrepreneurs to create, market and sell online courses.

Listen as we discuss how cold calls got Thinkific their first 50 customers, how Greg created an online course that got $10,000 in MRR which allowed him to start Thinkific, the simple funnel that Thinkific uses to grow revenue 30% MoM, and how they saw success by figuring out why people read their content and then monetizing the ‘why’.

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Today’s interview is with Qualaroo CEO Sean Ellis, who coined the term ‘growth hacker’ and founded growthhackers.com. Sean has a very impressive background growing startups such as Dropbox, Xobni and LogMeIn.

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Today’s interview is with David Hassell of 15five. He’s been labeled as the ‘Most Connected Man You Don’t Know In Silicon Valley’ by Forbes and he tells us how he got there. David is a serial entrepreneur and shares some tips for keeping himself sharp.

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Hey everyone, on today’s show we have Travis Truett, CEO of Ambition, an enterprise-grade sales productivity platform inspired by Fantasy Football.

We talk about how Ambition was able to triple revenue in just six months, how they use gamification to show the amount of revenue employees are making and increase ROI, how they grew the to a 7-figure company via word of mouth and customer referrals, and what they do to have a negative churn rate.

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Hey everyone, on today's show we have Dornubari Vizor, one of the co-founders of LeadQuizzes, a software solution that helps businesses generate leads through fun quizzes and assessments.

In today’s interview, we’ll be talking about how Dornubari’s digital marketing agency evolved into LeadQuizzes, how they acquired their first 100 customers using an early adopter program (and achieved a 25% conversion rate!), and what they did to get one client 100s of leads per month and a 500% conversion rate.

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Today’s interview is with Treehouse CEO Ryan Carson, who I had the pleasure of working for.

For starters, Treehouse is an $8 million dollar company that only works 4 days a week. And if that isn’t crazy enough, they’ve just changed their business to have no managers. And if that isn’t enough, the online education startup boasts an impressive list of world class investors such as Kevin Rose, Reid Hoffman, Chamath Palihapitiya and Mark Suster. You’ll learn how he got acquainted with these guys in this interview.

Click here for show notes and PDF summary of Ryan's key strategies.

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Today’s interview is with Spencer Fry, CEO of Uncover, which is an employee rewards program for your company. Spencer previously co-founded TypeFrag (at age 19) and Carbonmade. All 3 of his companies were bootstrapped and Spencer talks about the benefits of bootstrapping.

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Today’s guest is Andy Mackensen, who is the co-founder and CMO of HUMAN healthy vending. Learn how he decided to disrupt a market about which he had to learn from the ground up and took the company from $0 million to $10 million in a very short amount of time. Andy also talks about his effective hiring process, masterminds, and one big takeaway that every entrepreneur should be paying attention to.

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Hey everybody, today we have Bruno Haid, founder of Roam, an international network of communal living spaces that allows you to live in interesting places with interesting people for a week or a lifetime.

In this week's episode, we'll be talking about how he managed to get 977 organic upvotes on Product Hunt, why targeted Facebook Ads work so well for them for customer acquisition and why it's so important to make your product actionable.

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Hey everyone, today we have Jared Fuller, VP of Business Development at PandaDoc, the future of documents – where you can automate contracts, proposals, quotes, and electronic signatures.

In today’s show we'll be talking about how they get 1,500 people to sign up each day (and became one of the fastest growing SaaS companies), what they do to get a more than 10% conversion rate from trial to paid customers, how Jared helped grow the company from $1M ARR to $5M ARR (a growth rate of almost 5x!), and why leaving JobHive was the hardest thing that Jared ever had to do.

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Hey everybody, today on the show we have Greg Mercer, CEO of Jungle Scout, which helps Amazon FBA sellers find profitable product ideas, get sales data, estimates, and more.

In today’s interview we’ll be talking about how Greg acquired their first 100 customers by leading webinars with other people's audiences, how they get conversion rates of 20% to 25% for their webinars when most people only get 10%, and how giving away value-packed information and content allowed them to hit $2 million a year in revenue.

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Today’s guest is 26 year old Wade Foster, who is the Co-founder and CEO of Zapier, which is a tool that lets you easily connect web apps that you use. Wade walks us through how the company started out as a remote team and how it has flourished by creating efficient internal processes.

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Rick Perreault is the CEO and co-founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly. His company does not have a sales team nor do they spend a lot on paid acquisition. Instead, they invest heavily into inbound marketing.

Inbound marketing is something that I interviewed Rand Fishkin about and it’s good to see other people embracing it. Quite a few takeaways in this one. Enjoy!

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Have you wanted to take the plunge into entrepreneurship but aren’t quite ready to give up your day job yet? Well, that’s exactly what Todd Garland, CEO of BuySellAds did as he worked at HubSpot from 9-5 and orchestrated a multimillion dollar business during off hours. I should also mention that everything was bootstrapped and profitable in the first year!

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Hey everybody, today we have Irv Shapiro, CEO of DialogTech which helps companies drive sales through calls.

In today’s interview we’ll be talking about how DialogTech raised over $60 million in funding and has well over 5,000 customers, why the leads with the highest conversion rates are from phone calls, and how they acquired their first 100 customers and built highly qualified links at the same time by using PR services.

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Hi everybody, today we have Will Sentance, CEO and Cofounder of Codesmith, a software engineering immersive program that prepares graduates for roles as software engineers at top companies.

In today’s interview we’ll be discussing what makes Codesmith different from other bootcamps, how they leverage a lot of customer/student acquisition from Meetup. com, and why the average salary of their graduates is a $114,000.

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Hey everyone, today our guest is Tim Matthews, the Head of Marketing at Incapsula, which is a cloud-based application delivery platform that accelerates and secures websites of any kind. He is also the author of The Professional Marketer and The SaaS Marketing Handbook.

Today we’ll be talking about how Incapsula doubles their business every year, why their number one customer acquisition method is SEO and quality content, how changing two words resulted in a 280% increase in conversions, and how to get good conversion rates from influencer reviews about your product.

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Today’s interview is with Andy Johns, who was on the user growth team for Facebook, Twitter and Quora. He was recently an Entrepreneur in residence at Greylock Ventures and just joined Wealthfront‘s user growth team. There aren’t many people that are privileged enough to have worked on the growth team for massive businesses like Facebook so we’re very fortunate to have Andy join us.

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Today’s interview features Pat Flynn of Smart Passive Income. Pat got into entrepreneurship after being let go from his job and hasn’t looked back since.

He’s very transparent about everything he does and has a knack for helping others achieve success. In this interview, you’ll learn some strategies and tactics he uses to stay productive.

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Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It’s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works in any industry because every brand can benefit from an app.

Today we're chatting about how BuildFire grew to a seven-figure ARR by using content marketing rather than paid advertising, the main factors that got them there in the very competitive SaaS industry, the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success.

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Hey everybody, today’s guest is Austin Neudecker, head of Growth at Rev, which provides transcription services for audio and video formats, translation services, and caption and subtitle services.

On today’s show we discuss how Austin went from startups to venture capital to the head of Growth at Rev, why they get 10-20% conversions even without a “beautiful” website, what their primary channel for new customer acquisition is, and the importance of learning to fail quickly.

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Hey everyone, today our guest is Scott Meyer, CEO of Ghostery, which alerts users about web bugs, ad networks, and web trackers allowing people to manage their privacy and data. Scott was previously the CEO of About.com and GM of The New York Times on the web before starting Ghostery.

Today we’ll be talking about how Scott went from politics to business to a successful media career before founding Ghostery, how he's helped make the web suck less for 400 enterprise customers, how they sold $1M in contracts in less than 2 years, and the trick to opting out of those targeted ads that follow you around the web.

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Hello everybody, today our guest is Misha Chellam, the founder of Tradecraft, which is a full-time, in-person, immersive training program—sales, marketing, growth marketing and design—for people who want to break into the startup community.

Today we're talking about how what Misha learned from launching a rock band, a commercial real estate company, and a medtech startup, how they acquired their first 100 members through word of mouth, and why grads from 2 years ago are still getting value from the Tradecraft relationship.

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Hey everyone, today our guest is Ryan Holiday, the former Director of Marketing at American Apparel and current Founder and Partner at Brass Check Marketing where he focuses on creative consulting, advising, and marketing. Ryan is the author of several books including “Ego Is the Enemy,” “The Obstacle Is the Way,” “Trust Me, I’m Lying,” and “Growth Hacker Marketing.”

In today’s interview, we’ll be talking about the scary risk Ryan took to drop out of school at 19 and work as a media strategist as well as a research assistant for author Robert Greene, how his role as Director of Marketing at American Apparel led to writing his first book, why his books have sold over 200,000 copies in 20 languages, and how Ryan got to work with high-profile clients like Tim Ferriss, Tony Robbins, and Tucker Max.

Ryan’s newest book “Ego Is the Enemy” came out June 14 and you can purchase it right here!

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Hey everyone, today's interview is with my friend John Rampton, CEO of Due which is an easy way to send money and mobile payments, and makes collecting money easy. He was recently named #2 on the Top 50 Online influencers list by Entrepreneur Magazine and guest blogs on Entrepreneur, Forbes, TechCrunch, Mashable and Huffington Post.

Today we're talking about how John reaches millions of people through blogging, how his frustration in slow-paying clients led to building his own successful solution, his genius method for acquiring his first 15,000 clients, and why size doesn't matter—when it comes to content, that is!

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Hey everyone, today our guest is Russ Perry, founder of Design Pickle, a service that offers unlimited designs for a monthly fee.

Today we're talking about how Russ grew Design Pickle from a one-man show to a six-figure business, how he scaled the company by going niche, the genius guest blogging strategy that got them their first 1,200 customers, and how a popsicle cart, a human pickle, and free pickles turned Design Pickle into a household name.

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Hey everybody, today I have Nathan Latka on the show. He is the former Founder and CEO of Heyo, which helps create fan pages, Facebook contests, and mobile-optimized landing pages, and is the host of a top podcast called, appropriately enough, The Top.

In today’s show we talk about how Nathan was able to build a successful business at such a young age, how he started out by cold calling people to sell Facebook fan pages at $700 a page, the reasons webinars don’t work for most people (but why they work for him), and how he grew Heyo to $5 million in revenue before selling it to a top competitor.

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Hi everyone, today on the show we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers.

Today we’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources.

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Hi everyone! Today we have Eugene Cheng, co-founder and creative lead of HighSpark which used to be SlideComet, a strategic presentation consultancy serving Fortune 500 companies like Panasonic, Dentsu and Nike. Eugene relishes in building compelling visual content for his agencies and channels, and he is a self confessed presentation obsessive. He is also a keynote author in the top 1% on SlideShare.

Today we'll be talking about how Eugene wound up getting over 100,000 views and 20 leads on his first SlideShare presentation and turned that into the company that he runs today, the reason he's got 3 million total views on his SlideShare channels (and 3 reasons why everyone's not this successful), and how to create a great presentation without being a design expert.

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Hi everyone, on today's show we have my friend Edwin Choi, VP of Marketing at Mobovida, a progressive vertically integrated online retailer of mobile accessories.

In today’s episode we’ll be talking about how Edwin and his team make use of the data they've been gathering to develop products that really speak to their core audience, like their top selling product, the “Mobovida Wallet Case.” We also chat about Mobovida's 62% YoY growth rate, their two favorite marketing channels, and how their annual revenue manages to hit $10M in such a competitive space.

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Hello everybody, today we have Yahya Mokhtarzada, co-founder of Truebill, a software service that helps us find, track, and cancel our paid subscriptions.

In today’s interview, we’ll be talking about how Truebill got 10,000 signups without paying customer acquisition costs, why subscription commerce is replacing traditional commerce, and how Yahya saw a pain point in managing the-ever increasing amount of subscription services that people have and developed a product to fix that pain point.

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Hi everyone, today's interview is with David Cancel, the CEO of Drift, which is a tool that provides the easiest way to grow your customers with live chat right on your site. David is a 5x founder and has helped grow such companies as Performable, Ghostery, Lookery, and Compete. He is also the co-host of the Seeking Wisdom podcast.

In today's interview, we'll be talking about how David has been able to start five companies, including Drift, how his obsession helps businesses communicate better with their customers, and why the default that he takes is that he's wrong about everything.

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Hello everyone, today's guest is Dave Nevogt, co-founder of Hubstaff, a timekeeping SaaS that tracks time, progress, and projects for freelancers and virtual staff.

Today we'll be talking about how Dave got his start with an e-commerce golf business, how his personal needs and pain points translated into the creation of Hubstaff, and how hard it is keeping track of a virtual team and what everyone is working on.

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Hello everyone, today we have Harry Campbell, creator of The Rideshare Guy blog, an authoritative resource drawn from his own experience to help other drivers.

In today’s interview we’ll be talking about how Harry helps rideshare drivers with everything from getting started, to insurance and taxes, to maximizing profits, as well as how he earns $10,000 per month on driver referrals alone and the secret behind his content strategy that brings in $20,000 a month.

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Hi everyone, today we have Bobby Edwards, CEO of Squatty Potty, the toilet stool that helps you poop better.

In today’s interview we’ll be talking about how they sold about $1M in Squatty Potties in the first year (and have grown about 200% a year), how a pooping unicorn video that got 30M shares in 5 days took the company to the next level, and how they converted people into Squatty Potty believers—and customers—on organic web traffic alone.

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Hi everyone, today we have Lloyed Lobo, head of growth at Speakeasy, a tool that provides superior conference calling, screen sharing, and collaboration to close more business, faster, as well as the co-founder of Traction Conference.

In today's interview we'll be talking about how Lloyed Lobo got—and kept—10,000 users in Speakeasy’s beta launch, why the conference calling business is inherently viral, and how startups in particular need to focus on one channel first rather than going after 6 or 7 at once.

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Hey everyone! Today’s interview is with Joe Pulizzi, founder of Content Marketing Institute whose mission is to advance the practice of content marketing through online education, print, and in-person events. Joe is one of the leaders behind the entire content marketing movement and the author of Content Inc.

In today’s interview, we talk about why web traffic is a meaningless metric, the biggest mistake that startups make when it comes to content marketing, and how to deliver value to your audience that has nothing to do with your product or service.

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Hey everyone! Today’s interview is with Sameer Dholakia, CEO of SendGrid, a marketing and transactional email service that helps companies do a better job of delivering their e-mails.

Today we’ll be talking about tech debt and why it’s a good thing, the power of e-mail marketing (they send out 22 billion e-mails on behalf of their customers every month), and their 30-90 day sales cycle.

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Hi everyone! Today's interview is with Meagen Eisenberg, CMO at MongoDB, an open source, document-oriented database that lets you create applications never before possible. She’s also the former VP of demand generation at DocuSign, a tech startup advisor, and an executive mom of three.

Today we'll be talking about what exactly MongoDB does (and how most of the apps on your phone are built on MongoDB), the different channels they use to acquire new customers, and how to create a simple persona.

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Hi everyone! Today's interview is with Patrick Campbell, co-founder and CEO of Price Intelligently, which provides SaaS pricing strategy expertise through a unique combination of data and industry experience, and ProfitWell, a tool that provides SaaS metrics for Strip.

Today we'll be talking about why you shouldn’t be A/B testing your pricing strategy, how they get a 3-5% visit-to-lead range from their blog content, and building a simple process for a great pricing strategy (including a key point that 99% of companies don’t do).

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Hey everyone! Today's interview is with Jörg Kundrath, co-founder of KAVAJ, an internationally-top-selling leather case manufacturer that has sold over 500,000 cases—only on Amazon.

In this interview, we talk about how to compete in such a crowded space, getting those first 500 customers, and what this former employee does to rank well on Amazon.

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Hey everyone! Today's interview is with Ezra Firestone, founder and creative director of Smart Marketer, an information hub for do-it-yourself entrepreneurs, as well as a partner in Boom by Cindy Joseph and the company’s head of digital marketing.

Today we're talking about paid advertising (like his $41K in Pinterest sales experience!), why you have to go beyond query-based targeting to do any kind of scale, and why he puts 98% of his advertising budget into content amplification.

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Hi everyone! Today's interview is with David Darmanin, CEO of Hotjar, a powerful tool that allows you to see how visitors are really using your website, collect user feedback, and turn more visitors into customers.

Today we're talking about this great all-in-one analytics tool and how they've grown rapidly via both paid and unpaid advertising, how they've increased retention over time by building new features, and why finding the right people for your team early on is so important.

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Hey everyone, today’s interview is with Scott Burns, CEO of GovDelivery, a digital communications platform exclusively for governments, serving over 1,000 public sector organizations around the world.

Today we’re talking about the need for government agencies to connect with the public and how GovDelivery manages to do that, the difference between marketing to public companies versus government agencies, and their unique approach to user acquisition.

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Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it's great to be able to chat with him again!

In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.

Click here for show notes--as well as to get a sample SnackNation box and a FREE 100-page guide to creating an awesome office!

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Hi everyone, today's interview is with Brad Martineau, Cofounder of SixthDivision, a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. Today we're talking about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that.

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Today’s interview is with Rob Walling, founder of Drip, an extremely user-friendly email marketing automation tool that allows you to craft every interaction with your leads, Troux users, and customers. I personally just became a customer about a week ago and I’ve been very happy with both the team and the product itself.

In this interview, Rob and I talk about how the idea for Drip manifested as a result of the problems he was having with the email marketing tool he was using at the time, why a simple change in the software features was the key to finally growing the business, and how acquiring just one marketing skill at a time is the path to success.

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Hey everyone, today's conversation is with Tarun Nimmagadda, co-founder and CEO of Mutual Mobile, which is an emerging tech company that builds breakthrough products for a more connected world.

Today we'll talk about their unique approach to business and building products that allows them to maximize their profits while working for a minimal amount of clients at any given time.

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Hey everyone, today's conversation is with Timo Rein, co-founder of Pipedrive, a software that helps sales people close more business by using a well-designed pipeline interface.

They've got over 10,000 customers in over 100 countries, and have raised over $13.4 million. I'm a huge fan of the work they do, but today we'll focus on their approach to growth and how well it's served them.

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Hey everyone, today’s interview is with Clay Collins, co-founder and CEO of LeadPages, the world’s easiest landing page generator.

LeadPages is a lead generation platform which does a lot more than just landing pages, like allowing you to collect leads through forms, automation links, and SMS text messages, so you can build your email list through a variety of methods.

I’m a big fan of LeadPages and have been using it for a couple of years because it’s just a great tool. In this interview, Clay and I talk about why it's critical to use landing pages wherever you're creating content, lead generation at "branding" events, and how content upgrades can increase conversion rates enormously.

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Today's interview is with Aaron Epstein, one of the co-founders of Creative Market, which is a platform for hand-crafted, mouse-made design content from independent creatives around the world. In our discussion, we dive deep into the strategy Aaron and his co-founders used to get 70,000 user signups in their nine month pre-launch period.

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Hey guys, today's interview is with Ryan Deiss, CEO of Digital Marketer. Over the last 36 months, Ryan and his team have invested over $15 million into marketing tests, sent over one billion emails, and run approximately 3,000 split and multi-variant tests.

Ryan and his team are heavy-hitters in the digital marketing space, and you've got to make sure you check out their blog... what they do is amazing stuff.

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Hey everyone, today's interview is with Josh Reich, the CEO of Simple, a new bank that provides automated banking, budgeting, and savings for their customers.

Simple is growing faster than any other bank, has eliminated all the fees typically associated with traditional banking, and sold to BBVA for $117 million.

I'm a customer of Simple, and absolutely love they way they do things. Throughout the interview, Josh and I talk about what it was like for him to disrupt such a highly regulated industry, how they achieved their massive growth, and the basics of how they do business.

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Hi everyone, today we've got Gabriel Weinberg back on the show as Growth Everywhere's first ever repeat guest.

To refresh your memory, Gabriel's a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo.

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Hi everyone, today's interview is with Keith Krance, founder of Dominate Web Media and author of The Ultimate Guide to Facebook Advertising. He's been running, managing, or teaching Facebook ads since their inception, and now he's also a speaker on the Perpetual Traffic podcast, which I recommend you all listen to.

During the interview, we go in-depth on real, actual tactics that Keith teaches and uses with his clients to help prevent their accounts from getting banned, to lower their cost per click, and to optimize their Facebook budget for better bottom-line results.

He gives a lot of information to chew on, especially for those of us in the tech world who tend to run our Facebook ads to a landing page and call it a day.

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Hi everyone, today we're talking with Navid Moazzez, an online entrepreneur who helps other entrepreneurs create, promote, and profit from virtual summits.

I recently did a summit myself, and I had not idea there was so much work surrounding them, but Navid's got it all down. He shares his process for setting up a summit, the best tools to use, and how to maximize the value of your summit after it's over to keep generating new email subscribers and profits.

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Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins.

Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery.

Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen.

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Hey everyone, today we're talking to Neville Medhora, who's an entrepreneur and copywriter who's helped businesses like AppSumo exponentially. He's also established Kopywriting Kourse, a place where anyone can go to learn copywriting that actually gets results. Listen in to learn how he helped AppSumo's Noah Kagan (who used to hate sending out emails) use email marketing to grow AppSumo from zero to 750,000 customers in under 18 months.

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Hey everyone, today's interview is with CEO and Co-Founder of CB Insights, Anand Sanwal. CB Insights helps you track the world's most promising private companies, their investors, and their acquirers to help you innovate faster and invest smarter.

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Hi everyone, today we're talking to Ben Congleton, co-founder of Olark, a tool that lets over 10,000 companies chat with their website visitors online. The tool lowers the first-touch communication barrier and helps with sales, prospecting, and funnel optimization. Today Ben's got some interesting insights on setting up a strong remote work culture and what it was like to start off with just four people in a small town house.

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Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts.

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Hi everyone, today we're talking to Ilya Semin, Founder & CEO of Datanyze, a sales intelligence platform that helps over 200 high-powered sales teams work smarter. Ilya's got interesting stories to share about his ramp up to success, finding his co-founder, and dealing with his first churn.

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Hi everyone, today we're talking to Jason Treu, author of best-selling book Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network. His book has sold more than 30,000 copies, and he's been ranked #1 in both Business and Self-Help Categories on Amazon.

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Hi everyone, today's interview is with Shane Melaugh, CEO of Thrive Themes, a company that builds conversion-focused WordPress themes and plugins. Shane's been on a nine-year entrepreneurial journey that led him up to this point, and he's got some interesting things to say about trial and error when it comes to getting good software developed.

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Hi everyone, today we're talking with Adam Fleischman, a self-taught food innovator and entrepreneur who's founded Umami Burger and 800 Degress Pizza, both of which I really love. (He also made Fast Company's Top 100 list for creative people in business.) Today we'll talk about the struggles Adam faced with growing his restaurant business to $70 million per year, and how he uses physics to make better business decisions.

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Hi everyone, today we're talking to Allan Branch, Owner of LessAccounting. Allan's got an interesting background in marketing and design that led to freelance designing and web consulting that eventually evolved into an accounting software that's remained strong over the years despite it's slow initial growth.

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Hi everyone, today we're talking to Rohan Gilkes, co-founder of the Wet Shave Club, a company purchased after a conversation on Reddit and that went from doing $400 in revenue per month to doing $350,000 in the first year.

Rohan's got some great insight on using social media to drive traffic back to your site (particularly if you've got a consumer product) and how subscription box companies are (for him) some of the best e-commerce businesses out there.

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Hey everyone, today we're talking to AdEspresso's CEO Max Chieruzzi about how to quickly optimize and A/B test Facebook ads. He's got some interesting insights on setting up an online inbound marketing funnel and how to evaluate the cost of a click vs. the cost of lead and customer acquisition.

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Hey everyone, today we're talking to Noah Parsons, COO of Bplans and LivePlan. Noah and his team focus on teaching small and medium-sized businesses how to grow and make things right with business planning tools that make creating forecasts, budgets and goals more relevant than 40-50 page long 'business plan' documents.

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Today's interview is with Sebastian Klien, co-founder of Blinkist, an app-based company that provides powerful, actionable, 15-minute reviews of over 1,000 books per year - letting their users learn more, be more and do more, without spending hours upon hours reading all those books for themselves. Sebastian's got some really interesting insights on being focused on monetization from the start, and what it's been like to adopt parts of the Holacracy management system within Blinkist.

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How do we grow revenues?

It’s a question I ask myself almost every day and it’s a fun problem to try to tackle. Having an internet marketing background pushes me to utilize more inbound strategiessuch as content marketing, SEO or social.

But what about tried and true sales strategies? I wanted to learn how to build a scalable revenue stream for Single Grain so I thought who better to talk to other than Aaron Ross, the author of best-selling sales book Predictable Revenue and the former Director of Sales at Salesforce.

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Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again!

In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.

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Piggybacking off Friday's episode, there's a bigger picture item to creating checklists. At the end of the day, it's all about building a culture of documentation. It's really easy when you're on-boarding someone new: all you have to do is tell them to look through specific documents to catch them up to speed.

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Today I want to talk about the importance of having checklists. I've alluded to it in the past, but they're so important to grow your business, I think they deserve their own little segment.

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Today I’ve got another book recommendation: Warren Buffett and the Interpretation of Financial Statements.

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Today I’ve got a book recommendation for everyone. The book is called The Art of Learning: An Inner Journey to Optimal Performance. The author started out as a chess prodigy who parlayed his process of learning into Tai Chi and became a Tai Chi Champion.

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What I want to talk about today is checking your ego at the door, especially if you're younger, sitting in high-stakes meetings with Type A personalities who've accomplished a lot in their careers. If you're younger, people will think they know more than you.

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I actually just created a video about dashboards, which you can see on the Growth Everywhere and Single Grain Facebook pages. I've heard about lots of different dashboard web applications, but a lot of them are too expensive or enterprise-level for most startups.

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In the last episode, I talked about Winnr and gave you a url to use to get the tool. The tool I'm talking about today is from that same url, and it's called Headlinr.

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Most of the time, we're always trying to think of great headlines because they're what drive traffic. Until now I haven't found a really good solution to help split test your headlines in WordPress, but I was searching around for a plugin and I came across Winnr.

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Today I'm going over two different tools that will help you find your competitors' display ads quickly. Unfortunately, I don't know of a tool that will show you Facebook ads, but seeing what Google display ads work well for your competitors can give you really great insight and inspiration.

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Today I'm talking about a way to get all of your leads or sales texted to you directly by using Zapier, which is fairly inexpensive.

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For those of you who use automated webinars, or if you're thinking about setting one up, I've got a tip that I was a bit averse to at first, but I've found has actually helped me increase my automated webinar views.

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Today I've got three different websites and one insider tip for you that will help you find great web designers, which is something people always struggle with.

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I read 108 Proven Split Test Winners by Russell Brunson on a plane yesterday, and wanted to recommend it to you. It's a book full of screenshots of practical A/B tests with the results on which one won, and how much it helped increase revenue.

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In a past episode I talked about how you can get started with a job in internet marketing for those who are a little more green in the industry. But in Silicon Valley, there's a shortage of designers and developers for sure, but the real shortage is in really good internet marketers.

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I've talked about RescueTime before, but I wanted to dive into it a little deeper and illustrate how you can use it in tracking your time effectively. Most of us spend a ton of time on the computer, so it's helpful to know what your personal analytics are and categorize the websites you use most often.

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This episode is specifically for Mac users - I'm recommending an app that lets you pull up application shortcuts quickly. I love shortcuts, but I tend to forget them even though they make my life a lot easier and save me from making excessive key strokes.

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I just finished the book The Personal MBA, and today I'm recommending it to you. People are talking about how MBAs are becoming commoditized and there's so much information out there, and I think The Personal MBA is good because it tells you about the ins and outs of businesses you might not know about.

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Today I'm going to talk about Scaling Up, the book that gave the idea for the vision-setting I talked about in yesterday's episode.

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I went on a retreat last week with Entrepreneur's Organization, and one of the exercises we did was to set our annual vision statement.

It was a lot of fun, but creating an annual vision statement and putting it somewhere I'll see it every single day helps put me in the right frame of mind for getting things done.

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Today I'm going to introduce you tool a tool that can help you find any email on any domain, which will help you figure out what the pattern of each domain looks like.

If you're on a sales team, you can use the tool to find and get in touch with the person you're looking for.

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Today I want to talk about a simple way to get more people to buy in overall. I send out four total notifications to people who sign up for my webinars, so I've been trying to figure out how to get the most bang for my buck with them.

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Today I'm going over a simple sales video tip that will increase your conversion rates by 20% or more.

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I've been trying to push Facebook ads for my hiring product to drive volume, but it hasn't been working out very well in driving webinar signups. But I've heard that others have been able to get webinar signups for $5 to $10 in Facebook ad spends, so I started exploring ways to increase my ROI from Facebook.

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I did a session earlier today with Brian Dean from Backlinko: an SEO expert who grew his blog to over 100,000 visits per month in just under two years. He taught me how to use Google Keyword Planner like an expert, so I wanted to share it with you.

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Giving a potential hire a situational interview lets you see whether or not they truly understand what they're talking about, and bigger companies love to do them - especially for executive and hands-on roles.

Today I'm giving you a list of example situational interview questions that you can adapt to your own business type and the specific roles you need to hire for.

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I've talked about hiring virtual assistants in the past, but before you take the plunge, it's important to think about what you should be testing them on. If you've never hired a VA before, note these down and be sure to make the effort upfront to hire a good one.

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Today we're talking about how you can delegate your work and do the things that really only you can do.

Entrepreneurs have the tendency to take control and micro-manage everything, but this isn't scalable. I'm guilty of it too, but I've also found that it almost never works.

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Today I'm going to tell you about a few places you can go to find potential joint venture partners. I've been doing this lately to help promote my course on hiring A players, so I'll share some of the tactics that have been successful.

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I use the word "cheap" very carefully, because you do get what you pay for. So if you want to do something complex, you're probably better off not using someone who's cheap and offshore... you'll want to work with someone in-person and who you're confident can produce great work.

I'm recommending these resources for more intermediate work, like updating a website, making it responsive, etc.

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I really appreciate all of your loyalty tuning into Growth Everywhere and Growth Bites, so today I'd like to share seven other podcasts that will help you grow. I'm the type of person that's constantly trying to figure out other ways to learn new things, and these are some podcasts that have helped me with growing my business online.

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Back in the day, Google let us use their Keyword Research Tool, and even though we still have the Google Keyword Planner, it's not as useful as it was before. So to solve the problem, there's a few tools I use to make sure my keyword lists stay relevant and up-to-date.

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Today I'm going over three resources that will help you find similar sites within the same niche.

Right now I'm doing research for one of my products, which is a course on how to hire A-players, so I'm trying to make a list of similar blogs and websites that might make good joint venture partners, and I have three different websites I use to find them.

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Today I'm telling you how I got a 226% increase in my email conversion rate with one tactic so you can try the same thing to get equally incredible results.

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Today I'm going to list out some online and offline resources you can go to learn more about finance and operations. A lot of focus goes to product, sales and customer service. There isn't anything wrong with that, but you do need to get your finance and operations down too.

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Today I'm talking about what it's like to go into a bad situation professionally and take a job that seems like a downgrade, speaking from my own experience.

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Today I’m talking about an affiliate tracking software that will help you reach out to joint venture partners to tap into their audience to make more sales and keep track of how much you owe each affiliate.

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Today I'm going to discuss something that’s been on my mind lately: how it’s okay to write about ‘old’ topics and to even be wrong about things sometimes.

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Today I'm listing out five of my favorite marketing blogs that provide world-class information on SEO, conversion rate optimization, content writing, and Facebook advertising.

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At the end of the day, measuring your life is like measuring a marketing campaign in that you’re able to pick and choose what you measure. And while the tools we have today aren’t perfect in terms of measuring our lives, they’re certainly much better than what we had in the past.

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Today I’m reviewing seven different competitive analysis tools that you can use to grow your business.

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Today I’m going over how to create proposals significantly faster. This advice will be great for people in service-based businesses.

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Today I’m walking you through how to run automated webinars. Webinars are a very high ROI marketing activity that let you sell high-ticket items. It does take a significant amount of time and education to convince people to shell out their hard-earned cash, and webinars are the way to do it.

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Yesterday, we discussed when you should use virtual assistants, but today we're going to talk about how to use them, and I give you three different websites to use to find a good one.

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Virtual assistants (VAs) are people you can hire to help you with basic, repetitive tasks. They're often located overseas with lower pay rates, but finding and training a good one can save you loads of time and money. Today I'm going over different situations that are better handled by using virtual assistants.

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Today I'm reviewing four excellent sales tools I've used that will help you grow your revenues and improve your business.

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Today I'm going to walk you through the process I use in SalesLoft Prospector to get 100 qualified prospects for my business in only 20 minutes.

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Today I’m sharing a couple personal anecdotes around the idea that indecision and analysis paralysis can kill you as an entrepreneur.

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SEO plugins can help your site rank better and get organic traffic. In today's episode, I'm going over four of the most helpful SEO plugins for WordPress.

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How many of you out there are actually manually prospecting and sending emails out on your own? When you do that, there's basically no follow-up. Ideally, you should use an automated sequence, like an outbound autoresponder.

This was something I really wanted for my own business, and thankfully there are three tools out there that can help you automate your sales outreach.

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Today I'm covering key reasons you should consider YouTube advertising - particularly their advertiser-friendly cost per view model and affordable cost per acquisition.

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When I first started doing conferences and networking events, I was always the guy standing in the corner playing with his phone pretending to be busy. But to get the most value out of conferences, I've found that it's always better to listen and focus on helping people. That way you're more memorable and the conference is more beneficial for everyone.

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A few weeks ago, I took my team out to San Diego to do a workcation there. We started on Saturday and combined it with an internet marketing conference so we knocked out learning and team bonding at the same time.

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When one of my friends wouldn’t stop tagging me in meal prep pictures on Instagram, I thought it was interesting and decided to try a meal prep delivery experiment. Today I’m telling you about the results.

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Today I'm going to tell you how to set up a role scorecard for hiring so you can compare job candidates side-by-side to make the best hiring decision.

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Today I outline the importance of having a hiring funnel to help you find the right people and eliminate the wrong ones. A hiring funnel is important, and I’ve found this out the hard way: I once made an $840,000 hiring mistake.

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Today I’m sharing five different tools for remote teams that have proven very effective for me. You might hear some overlap from past episodes where I’ve recommended tools for different things, but that’s just a reflection of how well they work.

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If you want to hire a paid advertising manager to help you scale your campaigns or add someone into your agency setup, here are five PPC interview questions you can ask a potential hire. This candidate can fill your needs for Google AdWords, Facebook advertising or any other type of display networks where you pay per click.

Keep in mind, a good PPC candidate will also be able to advance into media buying if and when you need it.

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Today we’re talking about faster decision making and why it’s so crucial to not losing your business and creating success.

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Today I’m going to tell you how I structure my morning routine to set my day up for success so you can take what you like and apply it to yours.

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Today I'm giving you a formula to structure your day to help you make sure you work towards your main goals while also getting your smaller tasks done. I also discuss a handful of tips to make sure you don't overwork yourself and make the most of the time you have.

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Even though I run a marketing agency, I think it's always best to hire an in-house SEO professional, especially if you're producing a lot of content. Today I'm going over five SEO interview questions to help you make a successful hire.

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Today I’m going to tell you some of the things I’ve learned after interviewing 70 entrepreneurs. In the last year and a half, I’ve talked to people who have founded multi-million dollar companies, billion dollar companies, and even people like Ron Klien who invented the magnetic credit card stripe. It’s been really humbling to talk to these people.

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Today I’m going to tell you about five worthwhile books for entrepreneurs to read. These are all books that have really helped shape my career thus far, so I want to share them with you.

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Today we’re going to talk about how you can create attractive, effective landing pages in minutes. The tool I’ll be talking about is LeadPages, which has a lot of templates to offer.

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Today we're talking about how podcasting has helped me. Some of the benefits I've gotten from it aren't what I would have expected at first - but they're still great. I also talk about why I think others should get into podcasting.

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Today we're talking about why you need an internal wiki. Wiki is short for wikipedia, and that's exactly how an internal wiki looks: it functions exactly like Wikipedia where you can look at specific categories and areas of your business to keep track of and document things.

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Hello everybody, today we’re talking about the Two Day Rule. The Two Day Rule is something I learned from Tim Ferris or someone else about a month or two ago about establishing habits.

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Today we’re going to talk about how not to lose multi-million dollar deals by taking advantage of strategic planning.

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Today we’re talking about six effective sales interview questions to ask if you’re trying to hire a new sales person. These questions work for both junior and senior-level candidates.

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Hello and welcome to another edition of Growth Bites. Today we’re going to talk about why and how you should create an ideal client profile. Whether you’re in the service business or have a product, you need to know who your target audience is, rather than going the “easy” route of targeting everyone. This should even happen before you do any prospecting, sales or marketing.

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Hello and welcome to another episode of Growth Bites. Today we’ll talk about how you can reoptimize your unopened emails. Whatever email service your using: Aweber, MailChimp, or another, you should be able to target your audience by getting specific and searching for people who haven’t opened your messages.

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Hello and welcome to another edition of Growth Bites. Today we’ll talk about how you can start marketing automation without breaking the bank. Chances are, if you’ve done any kind of online marketing, you’ve heard of HubSpot, Infusionsoft, Marketo - all kinds of marketing automation tools.

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Hello, welcome to another edition of Growth Bites. Today we’re going to discuss five different questions to ask during a sales call, assuming it’s more of a closer type of call where the prospect is already qualified and knows what your company is about.

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Hello and welcome to another edition of Growth Bites. Today we’re going to talk about the number one interview question you need to be asking. This is a question that’s used by Elon Musk and a lot of other big companies. It’s a really effective question that gets your prospective employees talking.

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Hello and welcome to another edition of Growth Bites. Today we’re going to talk about how we all feel sometimes when we’re running a business: there are certain times when you feel like you have no idea what you’re doing.

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Hello and welcome to another edition of Growth Bites. Today we’ll talk about how you can structure your sales compensation. Keep in mind that every company is different in terms of commissions and salaries, so this is a basic framework.

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Welcome to another episode of Growth Bites. Today we’re going to talk about how you can validate your new idea for a company that you think will be a big hit.

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Hello and welcome to another episode of Growth Bites. Today we’ll talk about what you can do when the going gets tough: when revenues are down, employees are quitting, your business is in flames - this happens to everyone.

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Hello everyone, today we’ll talk about when Mr. or Ms. Big Company can ruin your company. Specifically when you need to hire for a more senior role, and you find someone coming from a big corporation to move into your startup that may not have any more than 15 employees and you want to take it to the next step.

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Today we’re talking about recruiting - more specifically, how to build a farm team or a bench. The point of having a farm team or bench is to continually recruit so you have exactly the right people ready to go when you need them.

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Welcome to another episode of Growth Bites. Today we’ll talk about how you can reduce customer churn rate, and I’ll point you to a helpful resource to help you do so.

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Hello and welcome to another episode of Growth Bites. Today we’ll talk about six WordPress SEO plugins that will help you get a higher ranking in Google.

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Welcome to another episode of Growth Bites. Today we’ll talk about six marketing extensions for Google Chrome that I like to use - but if you don’t use Chrome, there’s a good chance that there’s a version available for your browser of choice.

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Welcome to another episode of Growth Bites. Today we’ll go over the Skyscraper Technique, which is an SEO technique that’s been popularized by Brian Dean of Backlinko.

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Today we’ll talk about setting a criteria for a mastermind group. In episodes 21 & 27 we talked about the benefits of joining a mastermind group and how to structure it. Today, we’ll learn how to avoid weak links.

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Today we’re going to talk about how to organize a mastermind meeting. In episode 21 I talked about the benefits of being in a mastermind group, but setting one up is a totally different story.

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Welcome to another episode of Growth Bites. Today I’ll talk about how I was able to increase my email conversion rate by over 500% with different tools and tactics.

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Welcome to another edition of Growth Bites. Today we’re going to talk about how you can really impress your clients. I’m going to outline five different ways to do so while making them feel really good.

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Welcome to another episode of Growth Bites. Today we’re talking about the 10 rules for selecting and hiring an ideal client. Last episode we discussed when you should fire a client, but these 10 rules will help you avoid the bad apples.

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Working in a service-based business like Internet marketing means clients will at times be unhappy and expect more than is realistic. But whether or not you're delivering exactly what they want or need time to test a campaign, it's important to figure out your ideal client profile and fire the clients that aren't a good fit for your company. Here are some things to keep in mind.

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If you're a blogger or working on your content marketing, it's important to set-up blogging guidelines and organize your content marketing. This is especially crucial if you're going to hire outside writers and use a team to help with your content needs.

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Are you thinking about joining or starting your own mastermind group? Today we're talking about how you can benefit from joining an entrepreneurs forum, organization or other group to help get professional feedback. A mastermind group is also a great way to hold yourself accountable to your goals and progress.

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Welcome to another episode of Growth Bites. Today we’re talking about how to secure loans and funding for your startup. We’ll look at different options to help you manage your cash flow, including raising rounds of funding through startup incubators, taking small business loans, using a line of credit, or factoring your accounts receivable.

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Welcome to another episode of Growth Bites. Today we are talking about the power of connecting people. The more you give away for free, the more you receive in return. Helping bring people together is a fulfilling way to be remembered and create your personal power network.

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Welcome to another episode of Growth Bites. Today we’re talking more about my favorite mac apps. Catch up on yesterday’s episode if you haven’t already to get caught up on my first round of favorite apps.

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Welcome to another edition of Growth Bites. Today we're talking about my favorite mac apps. These are free and inexpensive apps I use to stay focused and save time.

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Welcome to another episode of Growth Bites. Today we’re talking about how to be prolific with your content writing and promotion. We'll talk about some of the techniques I use, including delegating and how to find the best help from writers to editors.

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Welcome to another episode of Growth Bites. Today we're talking about my favorite sales books and blogs. These are some of my must-reads for my sales team and what leaders in silicon valley are reading.

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Welcome to another episode of Growth Bites. Today we're talking about hiring questions you should ask a growth hacker or Internet marketer. It's okay to get started with basic interviewing questions, but move on to topics that tells you how they think and what they find impressive.

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Welcome to another episode of Growth Bites. Today we’re talking about how to get started with Internet marketing whether you’re a small business owner or working for a start-up.

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Welcome to another episode of Growth Bites. Today we're talking about when you should give up on your marketing campaigns and when you should press ahead, no matter your budget.

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Welcome to another episode of Growth Bites. Today we're talking about how to create core values that effects everything from hiring to your bottom line.

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Welcome to another edition of Growth Bites. Today we're talking about how to hire a virtual assistant. I've used virtual assistants both locally and overseas with success. Here are some resources to help find one, and how to find a highly qualified candidate.

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Welcome to another episode of Growth Bites. Today we’re talking about when you should fire employees. It’s an unpleasant subject, but one that’s important to address if you’re going to run a company or work in a management role.

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Welcome to another edition of Growth Bites. Today we're talking about when is it the right time to use a digital marketing agency instead of an in-house team. Let me start by saying this isn't a cut and dry answer. It really works on a case by case basis, but I'm going to discuss my experience and rules I've set. Nothing can be too rigid when considering an in-house or outside agency, and things can always change.

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Welcome to another edition of Growth Bites. Today we're talking about CRMs, or Customer Relationship Management tools that help you organize your communications. That communication can apply to anything from prospects to editors you're pitching a guest post to promote your business.

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Welcome to another edition of Growth Bites. Today we’re talking about my favorite WordPress Plugins from Sumo Me to SEO Yoast.

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Welcome to another edition of Growth Bites. Today we're talking about what resources and tools I use to help learn and innovate. We'll discuss how I strategize what to read and learn and how to streamline the process.

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Welcome to another edition of Growth Bites. Today we're talking about the importance of creating a morning ritual. There's no right or wrong way to get your day started, but I've found a good balance for putting my mind on a positive track and setting the right tone for the day.

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Welcome to another edition of Growth Bites. Today we're talking about if coding is really necessary or not for the modern marketer. Is it a must-have skill? I'll also dive right into what it takes to be a great modern marketer.

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Welcome to another edition of Growth Bites. Today we're talking about how to manage a remote team and do oneon-one meetings. I'll share some of my tips and tools I like to use to help stay connected with my team and vendors. We'll also talk about simple ways to maximize your one-on-one meetings and turn them into highly effective talks.

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Welcome to my first ever edition of Growth Bites. It's not always easy to make the right call in your business, and that's why I created Growth Bites. You can ask me your most burning questions about making a difference while making a living. We'll take 10 to 15 minutes to address questions the audience sent in and cover one topic each time.

We'll cover four questions each week, along with the regular Growth Everywhere interview you get every Monday. Remember to subscribe to Growth Everywhere to get updates on Growth Bites as well. You'll also get my free eBook on 9 Growth takeaways from top entrepreneurs.

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Leveling Up with Eric Siu: Recent Episodes

Eric Siu