Get Out There and Get Known Podcast: Recent Episodes

Dr. Pam Perry

Join Dr. Pam Perry – Veteran PR Strategist, Emmy award-winning Producer and Publisher of Speakers Magazine – who will share with you the secrets to getting visibility and credibility that gets you booked in media places and on superstar stages

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Join Dr. Pam Perry for a LIVE Magazine WalkThrough featuring Betty Hines, Founder of Women Elevating Women, empowering women through collaboration and capital.

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Toi Sweeney, award-winning fashion stylist and CEO of The Well Dressed Brand, transforms wardrobes into powerful tools for personal and business branding.

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Dr. Trudy Beerman helps seasoned experts expand influence with her REACHology™ tool and PSI TV, positioning them as go-to authorities on major platforms.

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Don’t give up—stir up your gift, embrace fresh vision, and step boldly into your destiny with purpose, passion, and power.

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Bridgett M. Davis is an acclaimed author, filmmaker, and educator whose powerful storytelling spans books, film, and journalism—centered on truth, legacy, and Black life.

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Megan Wing helps coaches scale to six figures without burnout—now she’s leveling up her brand with PR strategies to get seen and get known.

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Nikki Thomas empowers women to lead with truth through real stories, live events, and digital content that inspire liberation through creation.

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Lindsey Walker of Walker + Associates gets real about PR life—burnout, breakthroughs, and the truth behind the glam.

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Mickie Kennedy of eRelease shares how small businesses can use press releases to gain national media coverage and grow.

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Go behind the scenes with a PR pro on Get Out There and Get Known to explore the real, raw world of media and publicity.

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Cherise McAdoo, founder of Resourceful Reese, shares her leap into full-time entrepreneurship and mission-driven branding.

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Lori Brooks shares how AI helps speakers and entrepreneurs streamline systems, reclaim time, and scale with ease.

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Valonda Calloway is a media trainer and TV host who helps professionals show up with polish, confidence, and strong on-camera presence.

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Dr. Darnyelle Jervey Harmon, CEO of Incredible One Enterprises, shares strategies to scale businesses with ease using her MOVE to Millions framework.

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In this episode, Dr. Toni Draper, publisher of The Afro-American Newspaper, shares her legacy in journalism, leadership, and community impact.

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In this episode, Nikki Walker shares insights on PR and community engagement, from Jersey City to Utah, as a DEI leader in the tech industry.

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In this episode, Felicia Michelle hosts of Life Style Live and All Indiana on WISH TV, showcasing local events, trends, and community stories across Indiana.

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In this episode, Crystal I. Berger shares her innovative approach to talent and media bookings. Discover how she's transforming the industry!

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In this episode, Stephen A. Hart shares how to clarify your message and attract the right opportunities.

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In this episode, Madison shares how he thrives in the evolving media landscape through digital storytelling.

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In this episode, Kelsey Russell shares how she promotes curiosity and media literacy to nearly 100K TikTok followers.

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In this episode, Clayton Cortez shares how his Senior Tech Class bridges the generational gap through essential tech skills.

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In this episode, journalist Biba Adams shares her journey of celebrating culture, from writing on hip-hop’s golden age to consulting for lifestyle brands.

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In this episode of the 'Get Out There and Get Known' podcast, Dr. Pam Perry, a seasoned PR strategist, provides invaluable insights into the world of public relations. She shares her methodology, PAM—Promote, Amplify, Market —detailing how to effectively promote your brand, amplify your messaging, and ultimately market yourself to achieve desired results.

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Tune in to a very special National Publicists Day edition of Get Out There and Get Known! Join me, Dr. Pam Perry and the fabulous Shenikwa Carr of Carr Culture Collective for “Therapy for PR Girls”

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Founded by Dr. Calvin Rolark on Oct. 16, 1964, The Washington Informer celebrates 60 years of news publishing across platforms.

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Kelsey Nicole Nelson aka "KNN" is a trailblazing award-winning sports journalist, speaker and communications professional who has become an influential voice throughout the DMV region.

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Peter Freedman, Founder and Director of Thinking at Think Inc. and Author of "How Calm Whipped Up a Storm"

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PR stress and mess into success. That's the topic! #realtalk on how to get out there and get known from two publicists who have been at this a minute!

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Two publicists chop it up about this "pitching" stuff. "Life’s a Pitch" is a masterclass in mastering the art of persuasion, public relations, marketing, and business. “Life’s a Pitch” is a fun, easy to understand, an immediately actionable guide written by Margot Black.

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Join Dr. Pam Perry on "Get Out There and Get Known" as we welcome Marc Clarke, a seasoned radio professional with a career spanning several major stations across the country. Beyond his work behind the mic, Marc inspires many with his weight loss journey, which he shares on social media.

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Join Dr. Pam Perry on "Get Out There and Get Known" with guest Corey Dade, Storyteller, Crisis Expert and Executive VP at Ketchum. We dive into the impact of AI on public relations and media coverage, and explore crisis communication strategies in today's corporate climate.

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Ready for some PR therapy, ladies? Join Dr. Pam Perry and her fabulous guest Cherrie Wood as they dive into the hilarious yet honest world of publicity for authors and speakers. We're spilling the tea ☕ on what it really takes to shine in the spotlight!

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As a speaker, you need to get out there and get known. BUT in this empowering episode of our show- we're talking what it takes to grow your BUSINESS! This show, we're diving deep into the foundational elements that can propel your speaking business to new heights—systems and processes.

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We spotlight the valuable contributions Black individuals make through their businesses and entrepreneurial endeavors, while addressing the barriers and challenges they face. Despite making up 12.4% of the U.S. population and 3.5% of Canada's population, systemic racism limits opportunities for Black communities in education, employment, and justice.

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In this powerful episode, we delve into the complex intersection of trauma and procrastination, particularly how it affects Black women. Join our esteemed guests, Marsha Evans, LPC, RPT, and Natalie Spellman, as they unpack how procrastination can lead to depression and other negative emotions, ultimately hindering your path to greatness.

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Join Dr. Pam Perry LIVE on May 31st at 2 PM EST for an exciting and interactive session where you can Ask P.A.M. anything about how to promote, amplify, and market your brand! Whether you're an established expert or an experienced entrepreneur, this is your chance to get on the HOT SEAT and receive personalized advice from the PR Guru herself.

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Kelly shares insights into the importance of diversity in business and how embracing diversity can lead to better customer service and business growth. She emphasizes the need to move away from diversity for diversity's sake and instead embrace diversity as a powerful tool for success. Kelly provides practical examples and advice on how to navigate diversity in the workplace, including tips on communication and building trust among team members.

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Time to Shine! PR isn't just about having the right assets and message; it's also about dedicating time to develop relationships with the media. Are you ready to commit to finding the RIGHT media contacts, pitching them, following up and maximizing every opportunity for coverage? PR is hard.

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Gerald McBride is a radio icon celebrating over 30 years in the broadcasting business. Like so many fans, Gerald went to the old school. McBride is a homegrown Detroiter born under the influence of the Miracles, Temptations, Stevie Wonder and Earth, Wind & Fire. All the Motown greats are his friends, as are the other legends that endure to this day, the Dramatics, Chaka and Anita Baker.

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Join us for a powerhouse session on this week’s “Get Out There and Get Known” podcast, LIVE with me, Pam Perry, the dynamic Lenzy Ruffin, and our esteemed guest, Nathaniel Turner. He is renowned Human Propulsion Engineer, TEDx speaker, prolific author, and a college and career readiness strategist.

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With extensive experience in finance, customer service, business operations and internal controls, Jess also serves as an invaluable asset providing feedback on creating experiences that better attract future clients.

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Whether you're a budding entrepreneur or an established expert looking to enhance your media connections, this episode is packed with strategies, tips, and real-life examples that will guide you in building valuable media relationships. Learn how to navigate the media landscape effectively and become a go-to source for journalists!

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Join us in this enlightening conversation with an award-winning author Esther Dillard, who recently clinched a Gracie Award for her impactful radio news series "Black, Autistic and Safe," which also inspired her latest book, "Raising an Autistic Young Adult."

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If your top three goals for the next 90 days are to identify your top buyers' qualities, determine your top buyers' current critical desire, and do your due diligence in market research to find out what your top buyers want, then this is for you. Get ready to experience the heat in the hot seat.

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Janice is s a businesswoman, author, school teacher, entrepreneur, mother and is one of the original founders and journalists at SBP. She is a contributing writer for the Huffington Post, is a published author of two parenting books, Pride & Joy by Simon & Schuster and Making A Supermodel: A Parents’ Guide and the author of several children's books, including BIG Kid.

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Join in an exhilarating live edition of the Ready Set Go Speak community podcast! This week, we’re putting Elisabeth Gould in the HOT SEAT alongside my esteemed co-host, Lenzy Ruffin. Dive deep with us as we go over Elisabeth's brand, offering expert insights and tailored advice that could transform the way you think about personal branding and PR.

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Join in an exhilarating live edition of the Ready Set Go Speak community podcast! This week, we’re putting Nick T. Tinch in the HOT SEAT alongside my esteemed co-host, Lenzy Ruffin. Dive deep with us as we assess Nick’s brand, offering expert insights and tailored advice that could transform the way you think about personal branding and PR.

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Join us on today's episode of "Get Out There getting on podcasts" as we delve into the dynamic world of black media and digital marketing with our esteemed guest, L Martin Pratt. With a rich background in content creation, marketing expertise, and a deep understanding of the evolving digital landscape, Pratt brings a wealth of knowledge and insights to our conversation.

From the early days of blogging to the latest trends in social media platforms like Clubhouse and Roku, Pratt has been at the forefront of digital innovation.

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In this engaging series, Dr. Perry and special guests, like Lenzy Ruffin and the Ready Set Go Speak community take their seats in the Media Makeover Hot Seat, sharing insider secrets & actionable strategies to boost your publicity and marketing muscle.

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Have you ever wondered how leaders can completely transform their brands and skyrocket their impact? Let me share with you the secrets behind the extraordinary journey of Dr. Geneva Williams, the vibrant life coach.

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Get ready to dive deep into the transformative world of PR and visibility with me, Pam Perry, and the phenomenal biz coach @lenzyruffin LIVE on the air! This special edition of our "Get Out There and Get Known" podcast is all about putting YOU in the spotlight, showing you exactly how we elevate experts and entrepreneurs to be media-ready and business-booming.

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Get Out There and Get Known! Don't miss this chance to transform your approach to publicity and propel your business to new heights. Mark your calendar, set a reminder, and prepare to unlock the power of effective communication and branding. Let's make your business the talk of the town together! It's a "listen in" to our HOT SEAT session.

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In this podcast episode, Pam Perry discusses the importance of leveraging public relations (PR) once you receive media coverage. She covers various strategies for maximizing PR opportunities and shares real-life success stories of clients who effectively leveraged their media exposure.

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In this podcast episode, Laura Knight, founder of Black Woman Leading, shares insights with host Dr. Pam Perry. They delve into topics like media makeovers, the strategic use of different media channels, the significance of Black History Month, and the evolution of Black Woman Leading as a program for leadership development.

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Join us for an exhilarating episode of "Speaking in the Age of AI," featuring AI expert Alicia Lyttle. In this compact and insightful discussion, Alicia reveals how artificial intelligence is revolutionizing the speaking industry. Learn actionable strategies to harness AI for enhancing your speeches, captivating your audience, and scaling your business.

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The OGs! Time-Tested PR: Two Pros with 60 Years on 'Get Out There and Get Known with Sandy Arnette and Pam Perry. Two PR Pros.

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Our Guest: Rob “YB” Youngblood is on a mission to increase clarity, confidence & currency with every conversation. An award-winning speaker, 2x author (“SPEAKUP! The Ultimate Guide To Dominate In The Speaking Industry” & “Collaboration Creates Currency; The Blueprint for Visibility, Credibility, and Profitability”), coach, consultant, and connector, YB operates with purpose to inspire people to live out their God-given purpose.

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Today we'll talk maximizing all your gifts - and building a brand that attracts business. Dr. Terré turns boring events into epic experiences as a keynote speaker, emcee (MC), workshop facilitator and during fireside chats.

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Take Your Brand to New Heights
LV8 Your Brand provides a curated, customized content production experience. We help busy experts, coaches, and consultants to develop and deliver high-quality content that gets the right message in front of the right audience.

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In an era where everyone claims to have the "secret sauce" for PR success, let me share a piece of my heart about TRUE publicity for our amazing speakers and authors out there.

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In this episode Sherry shared her insights into her journalism background and her transition into writing about PR topics. We delved into Sherry's perspective on the importance of building relationships, understanding one's brand, and confidently pitching to the media.

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In this episode, Montez Miller, veteran super producer, shares her incredible 30-year journey, working with big names like Janet Jackson, Patty LaBelle, and New Edition.

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In this episode of the "Get Out There and Get Known" podcast, host Dr. Pam Perry invites Montez Miller, veteran super producer, shares her incredible 30-year journey, working with big names like Janet Jackson, Patty LaBelle, and New Edition. Montez's story begins as a dancer at WGPR, and through hard work and dedication, she rose to become a respected producer on BET. She emphasizes the importance of staying humble and treating everyone with respect, sharing an inspiring story of how she started as a still photographer for Aretha Franklin and pursued photography professionally.

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Episode 120: Joanne McCall Shares Secrets to Becoming a Media Darling and Enhancing Your PR Skills

In this episode of the "Get Out There and Get Known" podcast, host Dr. Pam Perry invites PR expert Joanne McCall to talk about her new book, "Media Darlings: Shine Through Every Interview". The conversation centers around becoming a media darling, with Joanne sharing insights on how to exude confidence without coming across as arrogant, how to craft effective key messaging, and how to deliver sound bites that leave a lasting impact on your audience.

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Episode 119: 50 Ways to Leverage Your Media Coverage

In this episode, Natalie Wilson of the Black and Missing Foundation discusses the work of the organization, the importance of telling stories to raise awareness, and how PR has helped them achieve their goals.

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Episode 118: The Black and Missing Foundation: A PR Brand Committed to Change with Natalie Wilson

In this episode, Natalie Wilson of the Black and Missing Foundation discusses the work of the organization, the importance of telling stories to raise awareness, and how PR has helped them achieve their goals.

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Episode 117: How to Get More Media Attention for Your Business with Alegra Hall

Are you looking for ways to boost your social media engagement? Do you want to learn how to leverage publicity to gain more customers and clients? In this episode of the Get Out There and Get Known podcast, Dr. Pam Perry interviews Alegra Hall about what it takes to get media publicity.

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Episode 116: Danaé Reid: How to Use Your Gifts, From Lost to Victory

Listen as Danaé talks about her journey of using her gifts to benefit others, and how we all have the power to make a positive impact in the world. Danaé has been a passionate advocate for the power of community and networking since the tragic loss of her mother.

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Episode 115: How to get started in the streaming era: An interview with CF Jackson

Discover the inspiring journey of CF Jackson, an expert on Roku and other streaming platforms, on the Get Out There & Get Known podcast! CF Jackson discusses how to use streaming platforms to expand your brand, validate your expertise, and increase sales.

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Episode 114: Lessons Learned from a Successful Businesswoman in Dubai with Amba Eyang-Ajakaiye

In this episode of the Get Out There and Get Known podcast, join publicist, Dr. Pam Perry, as she interviews Nigerian-born business coach and risk taker Amba Eyang-Ajakaiye. Tune in to find out how to become a thought leader, produce the one good product, and leverage social media, SEO, and other online tools to get the most people to see what you do.

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Episode 113: Discover Authenticity: Uncover How to Grow Your Platform with Integrity

Dr. Pam Perry and Dr. Cecila GreeneBarr discussed the importance of ethical practices and integrity when engaging in online education and commerce. They reminded listeners of the cautionary tale of Billy McFarland, who preyed on people’s insecurities and used deceptive tactics to present an illusion of luxury and wealth.

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Episode 112: Unlock Your Brand with Dr. Pam Major Update in 2023

Are you looking for a way to increase your personal branding? Do you want to stand out in the crowd and be noticed? Then you need to learn about the PR Pivot and how it can revolutionize your personal marketing plan. Tune in now.

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Episode 111: Guide to Putting Clients First and Being the Go-To Person in Your Field

Are you a content creator or business coach looking to stand out from the competition? You're in luck! Today we are joined by Marshall Fox from 120 Design Studio to discuss the importance of branding, why it matters, and how to make sure you're prepared before you get out there and get known.

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Episode 110: Get Paid and Featured in Publications – Tips to Help You Promote Yourself

This podcast will help you understand what you need in order to make a successful pitch. Dr. Pam goes over some major keys as to why you could be making a lot of noise on social media and not getting paid to create content.

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Episode 109: How a Small, Local News Publication Has Been Successful Against All Odds

If you're looking for a news publication that is both informative and entertaining, then you should definitely check out Chicago's Weekly. We sit with Danielle Sanders editor at Chicago Weekly a textbook case of a successful black journalist who has used her platform to promote her community and to tell stories that inspire and educate her readers.

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Episode 108: Are You Ready for PR?

You want to look like a pro, not someone who’s making it up as they go, so listen in for: why you need an Amazon Author Page and all the things you can add to it, tips for using your name on websites and social media, what most bios sound like and how to use the 5 Ws to make yours better, and the answer to the big question: Which comes first, celebrity or PR? … and more!

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Listen in for: how Denise inherited the newspaper from her father, its founding publisher, and the newspaper she launched with her son — yes, that’s 3 generations of Black Media! We also cover why it’s important to share your story plus the best places to share it, 5 ways to support the Black Press (4 of them are free) … and more!

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If you're looking for advice on how to be successful in business, then you need to listen to this podcast episode with Dr. Pam Perry and Roberto Candelaria. In this episode, they discuss the importance of taking risks, even when you're not sure you're ready.

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If you think folks like us don’t get to live their dreams, let me introduce you to Detroit’s Greg Russell: movie reviewer, celebrity interviewer, voiceover artist, podcast host, and more in his 35+ years in the entertainment industry.

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One of the best ways to get out there and get known is social media. BUT if you want more clients, more influence, and more money (and not just likes and hearts), then you need to be strategic about what and when you post. So join me and my guest Shanel Evans to get pro tips and your first steps for creating social media content that converts into cash.

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Listen in to hear about: the not-so-secret door to a speaking or singing career; 2 ways to distribute your book before investing in print versions; a massive untapped market for self-improvement and community programs; how your story will help others (and how to get it featured in the news); plus 1 good reason to start a podcast, 3 great reasons not to, and what you can do instead … and more!

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Here’s the truth: As a business owner, you can’t do all the things. You have customers to serve and relationships to cultivate; you can’t wear every single hat in your business. Fortunately, there’s a simple solution to that common problem.

Guest Kieara Johnson — award-winning entrepreneur and female founder of All Things Business — joins me to discuss how virtual assistants help you start, grow, and scale your business.

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In this week’s talk with bestselling author Tam R. Luc, you’ll hear about: The event that changed everything for Tam (and made her feel like she could do anything), the everyday ways you flex your marketing skills without realizing it, a simple way to discover your best business idea, the problem with the 9-to-5 schedule and who benefits when women abandon it, the fastest growing American population that’s the least represented by the media (and it’s not Black folks or Latinx) … and more!

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Hang out with me and Bria Stith while we chat about: What a Multimedia Journalist is and does, the sacrifices made for any career in TV journalism, 3 + 1 journalism career-building tips, a day in the life of an MMJ and what Bria says is the hardest part, how you can make things easy for all your media contacts … and more!

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I’ve invited Andrea Patrick from The CEO Mindset podcast for a shop talk on how we use social media to build our businesses without getting overwhelmed by all its bells and whistles. On this episode, you’ll learn: 2 ways to be on YouTube without being on camera, how you should be using Facebook and Twitter, and the one thing I hate about Clubhouse, along with how people waste money on social media ads (and exactly how NOT to make the same mistake), why you should do live appearances (and 2 alternatives if you can’t), and the 2 social media platforms I bet you’re sleeping on (but you will love what they can do) … and more!

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Even if there’s not much competition in your industry or market, you’ll always be competing for people’s attention online. So, I’m here to help with proven, practical tips that will get you more visibility by leveraging all the online platforms where your people hang out.

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If you think that being a professional speaker is just a matter of getting on stage with a mic, then you definitely need to listen to this episode where I share an overview of the online tools and hands-on support you’ll need to succeed, even if speaking is just your side hustle.

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If you want to attract a lot more clients without spending a lot more money, then you’re going to love my chat with Michelle Ngome — fractional diversity marketing consultant, networking strategist, author, and founder of the African-American Marketing Association.

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Today’s guest is Jerome Vaughn, News Director at WDET (Detroit’s NPR station), Michigan Journalism Hall of Famer, and 30-year veteran of the radio news industry. Listen in and hear about: the podcast I call “the African-American TED Talks,” new and favorite Black podcasts, how to get your email pitch opened and read (instead of deleted or ignored), 2 Detroit NPR shows and what to pitch to them, why NPR rarely reports on crime, what NPR is really good about and why, how much radio time you can expect to get, and whether people still read press releases … and more!

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It’s real talk up in here today! I’m here to help you get out there and get known, and also to get paid, so this episode is full of showstoppers, mic-droppers, and unconventional wisdom on using high-ticket offers to earn more money — and spend less time chasing speaking gigs.

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Get a pen and take good notes as my guest, Maleeka Hollaway, and I talk about: the problem with ‘ego marketing,’ what makes this era PR 2.0, how publicists help people turn publicity into profits, how to measure the return on your PR investment (tip: there’s more to it than money), the #1 form of advertising (hint: influencers bank on it), what to do BEFORE you write your book, the wrong way to build multiple income streams, plus a whole lot more.

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Have you wanted to work in the news media? Well, the word from Ken Lemon — TV reporter and 30-year veteran of the news industry — is that The Great Resignation (aka The Big Quit) had a notable impact on them, too, and there are plenty of openings.

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If you’ve been reaching out to journalists to get media coverage for your story, but you only hear No — if you hear back from them at all — then listen close to this episode, where you’ll hear about what makes journalists tick.

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Whether you want to hire a publicist or become one, you’ll love my shoptalk with powerhouse publicist Jojo Pada of Ignition PR. Lean back and listen in for: the 5 things all experienced publicists (and their clients) know, what you need to hire a publicist or become one, the best old-school ways to connect for success, our take on the PR for ’The Slap heard ’round the world,’ why social workers can make great publicists, and how kindness and persistence pay off, plus why we love small steps, small venues, and small ideas … and more!

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Get the inside story on 2 big new books published by Ebony Media, where to find the best Black podcasts (and how to get your podcast on that curated list), the opportunities available for freelance writers, authors, and readers, and what’s going on with Jet magazine … and more!

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If you like a success story, you’re going to love my conversation with Ayo Thomas, female founder of Women Own Excellence digital magazine. Pushed by her passion and then the pandemic, she pulled together her many skills to gain entry into the world of publishing — and to the offices of Nordstrom.

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You’ve heard me say it before: If you want to be successful online, you’ve got to get your website right! So I’ve invited digital media maestro Gresh Harkless — content creator, blogger, podcaster, vlogger, and proud technical geek — to get us on the right path.

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Listen in and learn: Your 3-part A.C.T. formula for social media success, the ways PR 2.0 is better than PR 1.0, how being Google-licious saves you money, how social proof makes you money, affordable timesaving tools for posting to social media, where journalists and media pros hang out online … and more!

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Listen in as Drew McCaskill of LinkedIn and I discuss: how to feature your side hustle and your 9-to-5 in the same LinkedIn profile, tips for making warm connections to cooled contacts, what employers (and LinkedIn algorithms) look at first on your profile, how to get attention as a LinkedIn Creator, how my own family wins with LinkedIn, which groups you should join (and why) … and more!

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People think voice-over work is a side hustle, but it can be a full-time career with a full calendar and a full wallet. Voice talent is always in demand, with unexpected opportunities for multiple streams of income.

Join us to hear about: how to get started in the voice-over industry, what to put in your demo, the everyday way that Rodney trained his voice, the benefits of union membership, how (and where) to market yourself as a voice talent, Yolanda’s preferred online resources for finding work, industry code words for the best and worst ways to get paid … and more!

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Listen in for the scoop on: how often you should google yourself (and what you want to find), the 5 things that every news media pro wants to know, 2 things you can do today to have more business next month, what your website can do for you now that it couldn’t do 20 years ago, what I think social media will look like in 2032, what all this social media pandemonium is for … and more!

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I’ve brought in Tsufit, author of Step Into the Spotlight, to share some of her attention-grabbing, captivate-and-capture secrets.

This episode is packed with true stories and pro tips, including: the simple ACT method of business building, when silence will speak louder than words, why every thought leader should publish a book, how much time you should spend on marketing, a real-world example of “show don’t tell,” what to do about people who follow you for years but never buy your stuff … and more!

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Get ready to take notes because my guest this week is Roz Miller Choice, the Expert Maker, and her superpower is uncovering your hidden genius and packaging it for earning potential.

We dig into the business of expertise, including: if you can be an expert without writing a book, why authoring a book brings so much credibility, when you should have more than one bio (and how to make sure none of them sound like an obit!), tips and prompts for uncovering your hidden genius on your own, why signature live events beat video and TV for connecting with your audience, why having multiple streams of income is a win-win plus how many you should have … and more!

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Whether you need to learn the basics of personal branding or dig a little deeper, this talk with Lewis Schenk of Boost Media has what you’re looking for. Listen in and learn: the key to giving unforgettable presentations, how we get stuck in certain seasons of our lives, the difference between marketing and branding, why people are more attracted to personal brands, how being a conference junkie helped build my business, plus our stories on the impact of PR … and more!

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If you’re eager to leverage TV to build your brand, then you’ll love this episode with journalist, TV host, and executive producer Remi Jones, who developed her own media company to spotlight the changemakers in our black community.

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My guest, Tamra Andress has combined her gifts, skills, passion, and faith for a purpose with the clarity (and financial profit) that I want for you, so listen in and learn: how marketplace ministry creates opportunities for you serve without a pulpit, my “junk drawer” method for finding your purpose, what a Jim Carrey movie can tell you about identity, how hiring a coach will accelerate your business … and more!

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Listen in and hear what content marketing strategist Tanya Smith suggests for starter gear and equipment upgrades, along with: getting over your on-camera fears, your initial video setup (which doesn’t cost anything!), the problem with buying expensive video gear, why live video is worth doing, why we love/hate green screens, the 3 social media platforms that require approval for live video … and more!

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Listen in as my guest, Liz H Kelly, and I discuss why you need an 8-second pitch, pro tips about becoming an Amazon bestseller and spicing up your personal story, alternatives to googling your way to success, how winning awards boosts your PR strategy and book sales, 2 things you must have if you’re going to DIY your PR, 2 things you must be when dealing with the media – plus the one thing you should never be – and more!

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If you’ve been worried about the future of black media, then my talk with Emmy-award winning journalist Jiquanda Johnson will lift you up – and maybe even get you busy.

So, listen in to get the scoop on Jiquanda’s unintended career path and the road that led her back home, what has and hasn’t changed in journalism in 40 years, the challenges facing black female founders, where she found financial backing, and the only way our legacy newsrooms will get access to those funds (it’s simple, but it ain’t easy) … and more!

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Listen in for true stories from our combined 60 years in the media industry, along with: your perfect pitch template for getting referrals, why the media needs you as much as you need the media, when No doesn’t mean No (and what it means instead), what a one-sheet is/has/does, our take on speaking for free and paying to speak, my two assignments for you in 2022 … and more!

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If you think you need a publicist, but you’re not sure what they do or how they help, then this is the episode for you – especially if you like backstage peeks at the media.

My guest Candice Nicole is a fellow publicist, entrepreneur, and podcaster, and our “shop talk” in this episode is filled with pro tips and insider knowledge about hiring a publicist, the parts you both play in your success, how long things really take, the best way to work a small PR budget, and what our best PR clients have in common.

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Listen in as we talk about: Why you need to keep an eye out for big changes in your industry, what children of color need to see and why, the dirty little secret about getting access to the better opportunities in TV media, what I always say about a problem with no solution, how your creations can create opportunities for others … and more!

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In this episode, you’ll find: The perfect Oprah quote for this moment, what it takes to be a top performer (it may not be what you think!), the magic word that’s done great things for me, why I want you to stop paying attention to social media (and what to do instead), why you need to binge-listen the first 70 episodes of this podcast … and more!

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Join me and rockstar media consultant and radio/TV host Christie Taylor for the kind of information-rich, high-energy conversation you get only when you put media OG in the room together – we’ve done a lot, seen even more, and we’re here to tell it all.

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Listen in for these media pro tips: 2 fundamental ways to showcase your experience and expertise, how to keep yourself motivated, where media hosts connect with black guest experts online, our top resource for getting featured in the black media, how to make your guest profile shine online, 3 reasons you need great photos of yourself, what Sharifah learned from arguing with God and being laid off 8 times … and more!

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Join me and National Association of Black Journalists Hall of Famer Neil Foote for a talk on using old-school journalism and new-school media for timeless storytelling. You’ll hear about: The key PR question that hasn’t changed (and probably never will), 4 things you HAVE to do when pitching your story to the media, what to do when the answer is No, why getting PR means becoming a student of the news, the BIG challenge facing young journalists today, what it’s like to work with Tom Joyner … and more!

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Listen in as I outline the 4 steps that I’ve found will help you build a brand, even if you’re starting from scratch. You’ll hear about: what branding is and isn’t, setting your intentions and polishing your profile, where to find online credibility killers (and how to get them out of sight), my solid-gold media-manifesting mindset, where the media pros hang out online, essential components for your email pitch, my 3 favorite tools for realizing, customizing, and organizing your plan … and more!

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Be ready to take notes, because I’ve brought my list with more than 22 tried-and-true ways to get out there and get known. I’m an OG, so we’ll look beyond social media — there’s no dancing on TikTok required... LOL!

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My guest this week is Dean Hankey, Marketing Magician and People Pro. Listen in to discover Dean’s super-simple 3-step VIP keys to success, where to start with any endeavor, how giving leads to getting, what determines the quality of your success, why you shouldn’t be scared to pitch to the media, what you need if you’re going to do good in the world (this answer may surprise you) … and more!

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Listen to Gregory Lee, Senior Assistant Managing Editor at The Boston Globe, tell the story of Black News Hour’s rapid rise. Learn how the once-a-month show leveled up to weekly episodes from the jump, what the show means for young Black journalists at the Globe, its part in resurrecting a 200-year-old abolitionist newspaper, why you should always be your authentic self, and the root of every major Black community movement.

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If you love a success story like I do, then you need to listen in and hear Angelia Stone talk about her divine connections and community, including: Growing her church newsletter to a national magazine, getting her first book deal with a major publisher, the book publishing world from a magazine publisher’s perspective, what a Yes from a publication really means, who you need on your side and in your circle … and more!

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You’ve heard plenty from me and my clients, students, and colleagues on how to pitch to the media, and in this episode with veteran journalist Cedric “Big Ced” Thornton (of Black Enterprise and The Industry Cosign), you’ll hear about pitching from the receiving side.

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Listen in to walk Dr. Shana Lewis' path from TED talk watcher to TEDx speaker, including: how to earn an invite to speak for TEDx, how her 12-year-old daughter got her own TEDx talk, how Dr. Shana maintains a strong and consistent presence online, the bold move that got her a regular expert contributor spot on TV, how she’s perfected the timing of her media pitches … and more!

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Are you hiding your Christian faith from your clients, customers, and colleagues? Well, you don’t have to hide your faith to be in business … and you don’t have to preach it, either. There’s a wide path through the middle with space for it all. Listen in as I discuss this with my guest, Shae Bynes.

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In this solo show, I tell you about: the biggest PR myth, 4 things PR is (and 1 thing it isn’t), how to tell if your story is real news, how the Black community can support Blacks in the media (and vice versa), pro tips for “piggybacking” and your next press release, what social media can’t do for you that only traditional media can, more reasons to be nice to your local journalists … and more!

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If you’ve ever wondered how to become a guest expert on the TV news, I’ve invited veteran newscaster Lynn Smith to share a tip or two about becoming that in-demand on-air contributor.

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Is it time for a career change? Are you feeling a certain way about your retirement? Do you feel an urge to level up or get out? Listen in and learn: My 5 top tips for introducing the new you, true stories of women whose pivots have been a huge success, the keys to leveraging your existing body of work, where to start with re-energizing your personal brand, why you’ll want to “go digital content crazy,” how social media makes this easier now than it’s ever been … and more!

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Listen in for stellar storytelling and passionate energy from my guest, Cier Black, on: how to leverage your book for social media, why you shouldn’t write your own bio, the big problem with being a generalist, how to find the common thread in your work (and your life), what your childhood dreams can tell you now, how to turn your competitors into collaborators, what your social media should say about you … and more!

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After decades spent working in and with all of those big media industries – and in book publishing, too – I can tell you that getting the media to love you boils down to 3 things: 1) Defining your niche and being an expert in it, 2) Having the right materials, and 3) Treating your media contacts like real people. Exactly how to do those things is the topic for this week’s solo episode

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Join me and Nicole – who was born to help you bankroll your brilliance – and learn how to make a living with your gifts and talents, including: where to look for your natural gifts, the basis of Beyonce’s big breakthrough, sneak peeks at Nicole’s Find Your Fierce framework and Be The Answer blueprint, why it's always a mistake to pimp your gift … and more!

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Join me Pam Perry, Yolanda Spearman, Dr. David Walker, and Rodney Burris on this special episode to hear first-hand about the big wins and success of a few our latest Branding Accelerator Program graduates, including: their new book deals, big boosts in book sales and social media following, magazine cover stories, being featured in newspapers and traditional media, podcast interviews, access to the media through my contacts ... and more!

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If you have an author business or a small business that’s trying to stay in business, then you can’t miss this info-rich talk with Melinda Emerson, known worldwide as the SmallBizLady. Listen in to our talk about the past, present, and future of small business, especially: the 2 problems every small business has, how the pandemic revived (and revised!) Melinda’s world-famous book, why you need to know about SEO, how long it takes to bring a dream to life (and a book to your readers) … and more!

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To get your phone ringing and your private messages pinging, listen to this episode and learn: what people looking for a speaker are actually looking for, 5 powerful ways to share your expertise, your key to connecting to ideal clients, the one thing your copywriting MUST have (and it ain’t SEO), who’s watching you on social media, 3 more ways to spread your message … and more!

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Get ready to take notes while I tell you about: where to publish your expert articles, what HARO is and why you need to use it, what to blog about (and no, blogging isn’t dead!), where journalists hang out online, the red flags that turn journalists off, how to prove that you’re serious about your craft, a simple Google trick that will keep you on the cutting edge of your industry … and more!

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“Professional speaker” and “public speaker” may sound like the same thing, but there’s a world of difference between the two. Listen in to hear me explain.

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Check out this inspiring lesson in reinvention, repurposing, and staying relevant, where you’ll hear about: the author-speaker success cycle, the health crisis that made way for Michelle McKinney Hammond complete her first of 42 books, how the publishing industry has changed, why you should never compare yourself to others, what the pandemic is pushing us toward, what happens when you do what you’re called to do … and more!

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Whether you want to build a more profitable business or cultivate a successful career, you’ll enjoy my interview with author and media maven Sonia Alleyne. Listen in to hear about: storytelling as a power tool, interviewing Oprah, why we like taking selfies, the heart of a strong media pitch, why clarity is #1, the problem with ego marketing, what to do when opportunity knocks … and more!

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If your pitch has gone out to TV producers but never gets a reply, you’ll want to listen closely to this week’s guest, Tamisha Harris, currently a show producer at MSNBC whose resumé includes Warner, ABC, CBS, and Disney.

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Listen in to get the insider scoop on: MMJ and how it’s changed journalism, 2 of our favorite woman pioneers in Black media, how to make your story pitch wherever you send it, why Howard University’s School of Communications is at the crossroads of Black media, Yanick’s online magazine Fierce for Black Women, her other projects that support the Black community … and more!

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After decades in the public relations (PR) industry, I can tell you how to get the attention of the media – what to do first, what to do next, and what’s always worked and what never has. So, listen to this episode for a peek at the big picture, including: 4 things that make a strong message, a tried-and-true 3-part publicity strategy, the 3 types of book publishing (and which is the best for you), the 10 people you should be following on social media, 6 publicity tools to make you look like a pro, 6 kinds of modern media pitches … and more!

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Listen in while we talk about: why Blacks need to own their own media, who will tell our stories if we don’t, how social media has democratized communication, the power you literally hold in your hand, impactful books that we’ve written and read, what to do when you don’t have a seat at the table, what makes the ‘Thought Police’ so dangerous, marriage and money and mentorship … and more!

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If you're a professional speaker or would like to be, don't miss this episode with Dr. Cheryl Wood – my first live, in person interview since the pandemic started! We talk about a number of challenges facing speakers in this COVID season, such as how to charge for virtual speaking engagements, where to get public speaking experience when there aren't public gatherings, and how to build your speaking career in your downtime and in the meantime.

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This is a special episode to introduce you to Nicole Loiten and share her story, because she is a great example of finding success by getting out there and getting known. Nicole has built a 7-figure business and a thriving speaking career by marketing her book and her company using the same methods I’ve shared with my clients and students for over 20 years!

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Listen in to get the inside scoop on what the media is looking for, including: public relations in a nutshell and its best analogy ever, the 4 characteristics of a top-notch story, the 4 types of media (and which one you pay for), your connections to the black media, how to make FOMO work for you, press release do’s and don’ts, why your email pitch has to be short, why it pays to be nice … and more!

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Hang out with me and Emmy-award-winning Stanford grad Linda Lorelle – former journalist and TV anchor, now host of the Our Voices Matter podcast – as we talk about: what today’s technology makes possible, how owning your media lets you shape the message, who holds the stories that matter, why Clubhouse is such a big deal, how to video podcast like a pro … and more!

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If you’ve ever wondered how books become Hollywood movies, then you’ll love this episode with Shaun Robinson, former Access Hollywood co-host, now executive producer of Lifetime movies Lust and Envy.

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If you have big dreams of getting big publicity for your brand or your business, I’ve always said that you need to start small, and this week’s guest, 30-year veteran news anchor Darieth Chisolm, agrees!

So, listen in and learn as we share: a hot Zoom tip from a veteran news anchor, how to build publicity using OPP (Other People’s Platforms), what podcasts and YouTube can do for you that TV and newspapers can’t, 3 reasons to start small with your media publicity reach (plus 3 online spaces to get started), a no-fail podcast pitch, 2 essential steps before pitching to any podcast … and more!

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You will love my talk with Professor Denise Joy Hart if you’re nearing retirement and don’t know what you’ll do next, or if you’ve been feeling an urge to do that thing which you’ve always wanted to do but still haven’t done.

Listen in to hear about: the pandemic question that reshaped Denise’s life (it could change yours, too!), leaning into your natural gifts and skills, growing your hobby into a business, finding joy in your purpose and purpose in your joy, the keys to mastering any skill, where to find discipline and motivation, how defiance leads to success … and more!

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If you feel called to make a radical change in your career, business, or focus, but you think it can’t be done, then you’ll be inspired and encouraged by the masterful career pivots of Dominique Clark, who started with a career in medicine then became a 2-time Emmy-award-winning TV personality, professional matchmaker, and CEO and Founder of BeenWorthy.com.

Dominique is also proof of what I’ve been telling experts for years: your book is your business card, and it can also be your ticket to sharing your expertise and offering advice in newspapers and magazines, on television, and more.

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If you’re tired of interviews with celebs who’ve peaked in their industry, then you’ll love my talk with professional motivational speaker Rodney C. Burris, a top global speaker who’s still climbing that hill.

Listen in to hear about how an excellent referral network can actually limit business growth, what a pitch email subject line needs to be and needs to do, how to connect with authenticity, the mysteries of mirror neurons, the magic of mini-books, what you’ll gain through humility, what “I’m grown” really means … and more!

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If you want to get your business on TV, and you want to get it right, then this week’s guest, Sharrarne Morton, CEO of Morton Media, is a woman you need to listen to. Sherrarne shares what gets your foot in the door (and also what keeps you there), true stories of small asks and painful losses that turned into huge opportunities, why a refined persona is so important for people of color, 7 ways her media coaching will bring out your best, how to become a guest on her shows … and more!

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Do you know what you’ve been put on this planet to do, but you don’t know what to do next? Do you want to make a profit while standing tall in your purpose? Then you need to meet this week’s guest, Yetunde Shorters.

If you have knowledge and know-how and are tired of being a best-kept secret, then listen in and level up while Yetunde and I talk about: the childhood adventures that reveal our true purpose, a single question to uncover your target audience, proof that what you offer isn’t for everybody, why big engagement is worth more than a big following, what to do before launching your book, what personal branding is really about … and more!

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If you want to be inspired by the possibilities despite – and because of – this pandemic, then sit back and listen to Shawn Fair talk about: how he helps new speakers launch their careers, the job he shouldn’t have got that sparked 20+ years of growing success, how his business expanded because of the pandemic, 5 things every speaker should have in their kit, 3 ways speakers can elevate their brand through social media, why every speaker needs a website … and more!

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Wherever you are along your lifeline – just starting out, coasting on hard-won momentum, or ready to try something new – you’ll enjoy this inspiring interview with award-winning journalist, producer, and writer, Kristen L. Pope.

Listen in to hear about Kristen’s own “curvy journey,” the trouble with most TV news producers’ priorities, how she went from flunking out of college to straight A’s, her On-Air students’ success stories, the importance of mentorship and lineage, how having a baby affected her brand … and more!

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Listen in and learn from Tarsha Hearn's 20+ years of experience in marketing, sales training, and entrepreneurship, including: why you need to build a personal brand, 5 questions to uncover your life’s purpose, the one question that can help you stand out from the crowd, 3 questions to jumpstart your networking strategy, and how credibility, consistency, and storytelling lead to business profits and job promotions … and more!

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If you’ve wanted to meet with a veteran PR pro who’s connected to top-tier producers at outlets like USA Today, The Wall Street Journal, and The View, then you’ll love my talk with media insider Joanne McCall, “The Media Polisher” and national publicist.

We discuss what pros do before every video call or interview, 4 things you shouldn’t do to get noticed by the media, a media pitch resource especially for writers, Joanne’s good ol’ tried-and-true PR tool, the only guarantee any publicist can offer you, how to choose the right publisher for you, and what small trade magazines can do for you that CNN and Oprah can’t.

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Listen in to learn: why I call myself a PR Angel, what a great publicist has that you probably don’t, 4 things that are always newsworthy, the key to networking in just two words, why a TED talk is worth doing, why a calendar is a publicity power tool, the best way to share your story with the media (and everyone else), how COVID affects being seen on TV … and more!

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Listen in to find out how you can support and be supported by the black press, including: an ugly myth about the black press, pro tips for pitching your story, why your writing skills could be your PR advantage, the black press’ main role and other vital mission, how the black press has suffered since the shift from print to digital, why relevance is key to the survival of the black press, crucial questions the industry needs to answer … and more!

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Back in the day, turning 60 was the beginning of the end. Folks retired from their jobs then went and sat down somewhere. Nowadays, our 60s is a time to start really living, not to start dying.

Listen in to hear my guest, Amy S. Hilliard, talk about: the mindset that will help you age without getting old, 3 things that shape your life’s ideal path, why you shouldn’t throw aside your anger, where to look for your purpose, the challenges and risks behind Amy’s success, how faith and prayer impact everything she does, how touching death changed her life … and more!

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Years after Ebony and Jet – the OG of America’s black magazines – abandoned their print editions, and while Ebony was finishing its slide into bankruptcy, young Billy Strawter Jr bought Detroit’s Black Life, Arts & Culture (BLAC) Magazine.

If you’ve been wondering what the future of magazines looks like, then listen in for a behind-the-scenes look at: how to pitch to BLAC Magazine and the types of stories they’re looking for, 3 ways they’ve leveled up their print edition plus what they’re doing online, the difference between advertising and advertorials, why you really need a branded email address, how a black-owned magazine handles BLM, what ‘digital-first’ means and what it looks like … and more!

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Guest Valonda Calloway, the TV Lady, shares winning video tips throughout this episode, so listen to learn: what those ring lights are actually for, how to remove glare from your glasses, what jewelry not to wear (and why), the problem with wearing patterns and prints, the hair-y habit that’s a worldwide distraction, the what and why of minimal makeup, how to look thinner on camera (if that’s your thing), and how this pandemic has made TV producers of us all … and more!

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If you’ve been wanting to meet someone who pivots with purpose, you’ll love this chat with friend and colleague Karen Taylor Bass of TaylorMade Media, who left success in the corporate arena for success as an entrepreneur, and now she’s merged those experiences into success as a yoga instructor.

Listen in to hear the truth about life/work balance, living authentically, the expiration date on that corporate treadmill, where you’ll find your soul wealth, pivoting with forgiveness, what you gain in your 50s and 60s (besides weight lol), creating success from disappointment, relationships and collaboration, mixing wine and wellness, and how sitting still can get you further and faster than racing forward … and more!

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You have the power to shape the news in your own image, whether you send an op-ed to your local newspaper, speak your mind on Facebook Live, or finally start that podcast you’ve been thinking about.

Listen in, and I’ll tell you: what today’s technology makes possible for everyday people, 4 places you can instantly share your views online, 2 templates for your op-ed letter, how to support black journalists, how to get heard by white journalists, why we have (and will always have) the black press, and what your local newspaper has that social media doesn’t … and more!

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From practical press release tips to mindset and motivation, listen in and learn: how to get heard above the noise, why integrity is essential, what your expertise means to journalists and producers, what the media loves and what they aren’t looking for, 5 questions a media contact will ask themselves about your story, 8 things interviewers want their guests to do, the 7 words every media contact wants to hear … and more!

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Whether you’re retired from corporate or readying to, are mid-career, or a business owner, you’ll love my interview with award-winning network executive Zondra Evans from the ZondraTV Network!

Listen in to hear about her post-retirement reboot, how streaming video affects cable TV plus the new opportunities available to you, the importance of an exit strategy (even if you’re an employee), 3 ways you can get involved with ZondraTV, the power she found in her name, what it’s like to be on a faith walk … and more!

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Entrepreneur Bria Brown isn’t yet 30 years old, but she brings a decade of knowledge to her clients – and this show! – because she started her media career while in high school, and she’s kept it moving ever since.

From unpaid intern to print media to digital content producer, Bria’s 10+ years in the field have refined her skill with authentic storytelling. She’s learned what news stations and digital producers are looking for in a story, and now she’s here to tell YOU.

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If your big dream is to be featured on Oprah, but you haven’t even been mentioned in your local newspaper, then this episode is for you! Come be inspired by my clients’ continued success.

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My guest Kadena Tate, Business Acceleration Alchemist and author of Be Fearless, helps her clients double and triple their income through business transformations rooted in a positive mindset, clear intentions, and value-driven purpose – that’s why she’s my business coach!

Stick with Kadena and me, and you’ll hear about valuing your gifts, talents, strengths, abilities, and life experiences; how your intention can affect your income; what Proverbs says about marketing; how people’s need for community can equal recurring monthly revenue for you; what you have to be willing to do (and be) to find success online; how your word is like a magic wand ... and more!

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Do you feel like marketing your business means turning your back on the Lord? Well, my guest Beverly Walthour will tell you that social media isn’t the devil; it’s all in how you use it – and guess what else? It’s not about you; it’s all about God getting the glory through what you do.

Listen in for the mindset and strategy that drove Beverly to gather an audience of 30,000 listeners and followers, including: the 5 keys for finding success on social media, why it’s essential that you be yourself (flaws and all!), how to make a great media pitch and be a welcome guest, plus lines of scripture to inspire your marketing and more…

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If you’re an author who wants to promote their book on the radio, then you’ll love my chat with Marc Medley. Listen to this episode to learn: how local interviews lead to bigger audiences, why endorsements are essential for unknown authors, whether you should prepare your own interview questions, why every author needs to have their voice online, how a 1-hour radio interview can last forever … and more!

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My guest this week is Robert Kennedy III (aka RK3), a speaker, trainer, entrepreneur, and consultant who started his career in front of the world’s toughest crowd – teaching science to high school freshmen and seniors.

Listen in and learn: why high school teachers make great public speakers, what confidence really is (no, it isn’t something you’re born with), the shift that’s underway for live speakers and trainers, and what they need to know and do now to thrive during this pandemic … and more!

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If you’re ready to send pitch emails to the press – or you already do and the answer is always No, if you get a reply at all – then you’ll love this interview with my guest and friend Janell Hazelwood, who’s been in the field for over 10 years as a journalist, editor, and media strategist.

Listen in while Janell and I talk about: media trends to look for and where to look for them, why you should make friends with the CEO’s assistant, who’s in control of the media these days, pro tips for working with a media strategist, why it’s okay to be the candied yams instead of the turkey (so to speak) … and more!

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My guest is video communications strategist Lenzy Ruffin, who is overflowing with practical tips, bright ideas, and real-life stories about creating videos that will transform your business – and if you’re a Black woman business owner, he specializes in simplifying video for YOU, so your brilliance will shine online.

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Check out this juicy episode where I talk about: networking and building strong connections with the media, what to articulate for the perfect media pitch, how to time your pitch (and where to get the confidence to do it), what media contacts really want from you (it’s not about you OR them), why follow-through is so important, how to be likable, where to focus your efforts, and more!

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You’d better buckle up, because this week I’m talking with the ultra-dynamic Precious L. Williams, the Killer Pitch Master! Join us now and hear about: Precious’ experience on Shark Tank, why people still admire rockstars who are past their prime, how she bounced back from a fall into alcoholism, poverty, and homelessness, why the right mindset is the most important part of the pitch, and what you need to achieve your dreams … plus Precious’ messages especially for women ‘of a certain age,’ and more!

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Listen in to today's episode to hear about pitching to traditional media (tv, radio, magazines, newspapers) and learn about: all 9 types of pitches, the structure of a basic pitch and sample variations, why it’s essential that you keep an eye on the news, why self-confidence is key (plus where to get it), and why it’s totally fine if you never get on Oprah … and more.

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In this week’s episode, I talk about: how to study the media, making sure your message is a match, where to start pitching, and how to make it easy for media contacts to say Yes. I also share real-world examples and success stories on how to ‘spin’ your topic to fit what’s in the news now … and more!

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Check out this episode for where your website fits in the big picture, what a ‘sizzle reel’ is and what it does for you, the tangible marketing materials you can have made plus what to include in and on them, why a photoshoot requires its own strategic plan, what to include your electronic press kit, why it has 4 bios (yes, four!) … and more!

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In this episode, I’ll tell you what to expect in the first phase of my Ready, Set, Go Speak! process, including: the employee mindset vs the entrepreneur mindset, why it’s essential to narrow your focus and choose a niche, who to spend time with and who to avoid, how to position yourself in a new-to-you industry, the questions you MUST ask and answer before you set out to pursue your dream … and more!

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Listen in for my clients’ success stories plus tips and ideas for creating a winning PR campaign, including: three things every journalist is looking for in a story, what you need to sell your book, the big challenge when creating multiple campaigns around the same product, three things to ask your media contacts before you even plan your campaign, how my Ready-Set-Go-Speak program prepares you for your big PR campaign … and more!

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Listen in for: why systems and automation are critical to your media success (it’s not what you’d think), why it takes so long to get featured (and what to do in the meantime), mistakes I see people making allllll the time, an easy template for your 30-second pitch, where your website fits into the big picture, a special message for Black folks, what to do when a media contact says No, my client’s media readiness success story … and more!

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Check out this episode for: the obvious thing that most people don’t do, the key to getting shine from the media, three places to connect with media people online, the ideal template for every email pitch, how often to pitch (and when not to), a list you need to make, a couple of questions you need to answer, a delightful success story, a special message for Black speakers about the Black press … and more!

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On this first episode, I talk about my 30 years of experiences in the media, introduce all the parts of my Ready-Set-Go-Speak method for getting media publicity, highlight why people are afraid to ‘get out there,’ reveal the 4 things you need to have before you do get out there …and more!

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