The GrowOrtho Podcast: Recent Episodes
HIP Creative
Episode: The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75%
Show: GrowOrtho
Host: Luke Infinger, Founder and CEO, HIP Creative
Guests: None (solo episode)
Published: [07-13-2026]
Last updated: [07-13-2026]
Summary: Luke Infinger argues that treatment coordinator performance is a mindset problem before it is a training problem, and he lays out six shifts that change it. Only 20 to 30% of dental and orthodontic offices staff a dedicated treatment coordinator, which means most practices are asking an admin or the doctor to sell, and conversion suffers. The core reframe is that the patient who booked, showed up, and sat down is already pre-sold, so the consult exists to remove fear and friction rather than to convince. Practices that install these shifts can move from the roughly 52% average close rate to 75% or higher, add up to $1,000 in production per new patient start, and double daily consult capacity by cutting the new patient consult from 60 minutes to 30. Luke also covers pay structure, recommending low hourly with heavy commission upside rather than the high-hourly, low-commission model most practices default to.
Topics covered: treatment coordinator role, case acceptance, close rate, consult length and scheduling capacity, sales mindset, patient objections and no-shows, softening language and tone, film review for sales teams, TC compensation and commission structure.
Entities named: HIP Creative, GrowOrtho, Luke Infinger, George Bernard Shaw, Brian Tracy, Buckle, Amazon, Invisalign, HIPAA.
AUTHOR BLOCKBy Luke Infinger CEO & Co-Founder, HIP Creative | Author |
Luke Infinger has spent more than 12 years helping dental and orthodontic practices grow through marketing, software, and education. He is the founder of HIP Creative, which works with more than 500 dental and specialty practices across the country, and the creator of Practice Beacon, a lead-tracking CRM built specifically for dental and orthodontic teams. His work has included taking practices from regional obscurity to nationally recognized growth benchmarks, among them helping an orthodontist become the fastest-growing in the country by 2018. He is also the author of multiple books on practice growth and a sought-after speaker for dental continuing education events.
LinkedIn: https://www.linkedin.com/in/luke-infinger-b36a001b/
Most practices try to fix case acceptance with a new script. The treatment coordinator mindset is what actually moves the number, and it moves before anyone opens their mouth in the consult room. What your treatment coordinator believes about the patient walking through the door determines how they open, how hard they push, and whether they ask for the start at all.
Luke Infinger opens this episode with a line from George Bernard Shaw: those who cannot change their minds cannot change anything. It sounds like a poster on a wall until you watch two coordinators with identical training produce a 45% close rate and a 78% close rate. The scripts were the same. The belief about the patient was not.
Six shifts follow. They cover who should hold the role, what to assume about the person in the chair, how to hold your own certainty when leads go quiet, how to lower a guarded patient’s defenses, how to build consult capacity out of thin air, and how to pay a top performer so they never take a call from a competitor.
Key takeaways* Only 20 to 30% of dental and orthodontic offices staff a dedicated treatment coordinator (TC), and it is rarer on the dental side than in orthodontics. * Putting a generalist in a sales role produces poor conversion. Luke’s view is that a salesperson can survive at the front desk, but an admin moved into treatment presentation usually cannot survive as a closer. * The average practice close rate sits around 52%. Practices that treat every patient as pre-sold can reach 75% or higher. * A one-hour new patient consult can be cut to 30 minutes with a defined format, which takes a practice from roughly three consults per day to six without adding chairs or hours. * Over-explaining kills starts. Luke’s rule is that details are the enemy of execution, and he points to Brian Tracy’s “-er factor”: faster, better, easier, cheaper. * Most practices pay treatment coordinators too much hourly and too little commission. Luke recommends flipping it toward minimum wage or near it, with significant upside tied to starts and revenue added. * Installing these shifts can add up to $1,000 in production per new patient start.
Free Growth SessionWhy should an orthodontic practice hire a dedicated treatment coordinator?A treatment coordinator (TC) is a specialized sales role, and only 20 to 30% of dental and orthodontic offices actually staff one. In orthodontics it is more common. In general dentistry, Luke says a dedicated TC is genuinely rare.
The cost of not having one shows up as broken flow state. When the doctor has to sell, the doctor stops doing the only thing the doctor can do, which is diagnose, treat, and move to the next chair. Pull that same doctor into payroll, time-off approvals, and team conflict, and you get a stressed owner with operational chaos underneath them.
The same principle applies to the coordinator. A strong TC who is skilled at sales, extroverted, and genuinely empathetic should be presenting treatment, closing treatment, and moving to the next patient. Break that rhythm by handing them administrative work and their numbers drop, partly because they are not happy doing it.
Luke’s argument on direction of movement is worth sitting with. Take a salesperson and put them at the front desk or in an admin seat and they will probably be fine. Take an admin and put them in a sales seat and conversion tends to fall apart. The skills do not travel both ways.
For a small or startup practice, Luke still treats the TC as a key hire. His build order is one administrative assistant, one clinical assistant, and one treatment coordinator. As the practice grows, that administrative assistant becomes the office manager.
What does “the patient is pre-sold” actually mean?It means the patient already decided something before they arrived, and the consult is not where the decision gets made.
Luke sees practices operating from the opposite belief. They act like the patient is on the fence, like there is a long warming-up process, like the start is genuinely in doubt until the last minute. Then he asks the obvious question: who takes two hours off work, gets the kids ready, and drives to an orthodontic office for the fun of it?
Most patients who need treatment are insecure about their smile. That insecurity is what motivates them to move fast. They want confidence. They picked your practice out of the options available to them, booked the appointment, and showed up. Very few of them want to repeat that process at two more offices next month.
Luke pulls the analogy from his own retail days at Buckle in the mall. Plenty of people walked past. But the ones who came in were touching product, picking up jeans, holding shirts against themselves. He closed at a high rate because he believed those signals meant intent. If he had assumed those people did not want to buy, he would have performed like someone who assumed that.
When a treatment coordinator treats every patient as ready to move forward, the close rate can move from the roughly 52% average to 75% and above. The belief changes the ask, and the ask changes the number.
Free Growth SessionHow do you build certainty before a consult when leads go quiet?Luke’s third shift is a three-question check a treatment coordinator (TC) runs on themselves whenever their confidence slips. He calls it truth, fact, and reality.
The truth. What does this person actually want? Straight teeth. Teeth that let them eat normally. Confidence. To stop hiding their smile in photographs. That desire existed before your practice showed up in their feed.
The fact. They clicked on something. They called your practice. They booked an appointment. Nobody forced them to do any of it. That fact does not evaporate because they went quiet afterward.
The reality. Everyone is guarded, and people are busy. A no-show does not mean a bad patient, and it does not automatically warrant a fee or a booking block. In a dental practice, the patient may be carrying real fear about pain. In an orthodontic practice, they may be scared of what it costs. They may have simply forgotten.
The practical payoff is in follow-up. A practice that varies its outreach across call, voicemail, text, and email eventually reconnects the dots for the patient. They recognize the name, remember the person who was kind on the phone, and remember that they do want braces or Invisalign after all. Luke’s point is that the no-show can become your best patient once the guard comes down.
Any time a coordinator catches themselves believing a lead is dead, running truth, fact, and reality restores the accurate picture.
How do you lower a guarded patient’s defenses?Luke frames the treatment coordinator (TC) as a disarmament agent. The job in the first minutes of contact is to lower the guard, and guard comes down through words, tone, and body language.
Start with the words. Here is a transactional version of a same-day start offer:
“We offer same day starts, so we can start today if you’re interested.”
Here is the softened version Luke prefers:
“We offer same day starts, so you could begin today without another visit, if that might possibly work for you and your schedule.”
The content is identical. The second one gives the patient room to breathe. Softening words and connecting phrases lower guard where a direct push raises it.
Delivery carries more weight than word choice. Luke cites the widely repeated Mehrabian research, which found that in situations of ambiguous emotional messaging, the literal words accounted for around 7% of what got communicated, with tone and body language carrying the rest. The specific percentages get overapplied, but the practical lesson holds. How the coordinator says it is doing most of the work.
Which leads to Luke’s most concrete recommendation in this section: record your treatment coordinators and watch film with them. Every competitive team, collegiate or professional, reviews tape. Salespeople almost never do. If a coordinator pushes back hard on being recorded, you probably have a real problem, because a good salesperson wants refinement.
There is a HIPAA-compliant way to do this in a healthcare setting. Talk to your attorney about the specifics before you start. Once you have the mechanism, sit the front desk and the treatment coordinators down together, listen to phone calls, and watch consults. Listen for tone. Watch for body language.
Free Growth SessionHow can an orthodontic practice double consult capacity without adding hours?By cutting the new patient consult from 60 minutes to 30.
The one-hour new patient consultation is standard in orthodontics. HIP Creative runs a 30-minute consult process instead, tested with a stopwatch alongside practice teams. The math is simple. A practice doing three new patient consults a day can do six.
Two things make the hour work against you. First, patients do not want to be in your office longer than necessary. Second, an hour-long block gives the team permission to slow down and expand into areas where extra time adds nothing. The most common expansion is the doctor over-explaining.
Luke’s rule: details are the enemy of execution. When a patient receives a large volume of information, they typically do not move forward. This is not an argument for withholding or for failing to educate. It is an argument for understanding what information does to a nervous person.
He tells it through his own bilateral hernia procedure. He chose an expert in Ohio with thousands of cases behind him, the kind of surgeon patients fly in from other countries to see. Every communication from that surgeon was designed to put Luke at ease. Your case is easy. It will go quickly. I could do this with my eyes closed. The surgeon never went into detail, because he knows that detail frightens people about a procedure that frightens people.
Easier, faster, better. Brian Tracy calls it the “-er factor.” Amazon is the clearest example. Faster shipping with Prime, equal or better quality, reviews front and center. Luke buys the 4.9-star product over the 4.5-star product for exactly that reason. In a practice, the equivalents are better outcomes, faster appointments, easier processes, and lower down payments.
How should an orthodontic practice pay a treatment coordinator?Low hourly, high commission. Luke’s position is that most practices have it backward.
Across the hundreds of doctors he speaks with each year, the pattern is consistent: a high hourly rate paired with a small commission. He points to a director of sales at an eight-figure practice who confirmed their treatment coordinators (TCs) are commission-based, and that is not a coincidence.
The structure Luke recommends is an hourly rate at or near minimum wage, with substantial upside tied to goals, new patient starts, and revenue added to the practice. A treatment coordinator who is genuinely good at closing will earn more under that structure than under the safe salary, and a coordinator who is not good at closing will self-select out.
The retention logic sits underneath the compensation logic. If you install these six shifts and build a top closer, the last thing you want is for that person to leave. Upside that grows as the practice grows gives them a real financial reason to stay.
HIP Creative has a full incentive framework covering the entire team, not only the TC role.
Free Growth SessionWhat changes when the treatment coordinator mindset changes?The numbers Luke attaches to these six shifts:
- Close rate at 75% or higher, against a roughly 52% average
- Up to $1,000 in additional production per new patient start
- Double the consult capacity, moving from three new patient consults a day to six
Those three compound. Twice the consults at a substantially higher close rate, each start worth more, is not an incremental improvement to a practice. It is a different practice.
Change your thoughts, change your practice.
FAQWhat is a treatment coordinator in an orthodontic practice?
A treatment coordinator (TC) is the person who presents and closes treatment with the patient after the clinical exam. Luke Infinger treats it as a specialized sales role rather than an administrative one, which is why he argues against filling it with a generalist or a front desk team member.
What percentage of practices have a dedicated treatment coordinator?
Only 20 to 30% of dental and orthodontic offices have one. It is more commonplace in orthodontics and quite rare in general dentistry, based on what HIP Creative sees across the practices it works with.
What is a good case acceptance rate for an orthodontic practice?
The average sits around 52%. Luke’s position is that practices operating on the assumption that every patient is pre-sold can reach 75% or higher.
Should a treatment coordinator be paid hourly or on commission?
Commission-weighted. Luke recommends an hourly rate at or near minimum wage with significant commission upside tied to new patient starts and revenue added, which is the inverse of what most practices do.
Should you charge a fee for a no-show consult?
Luke says a no-show does not necessarily warrant a fee or a booking restriction. People are busy, they forget, and some get scared. A varied follow-up sequence across call, voicemail, text, and email brings a meaningful share of them back, and some become your best patients.
How long should a new patient consultation take?
Thirty minutes, with a defined format. The hour-long consult is standard but allows the team to slow down and the doctor to over-explain, both of which reduce same-day starts.
GlossaryTreatment coordinator (TC): The team member responsible for presenting treatment options, handling financial conversations, and closing the case with the patient.
Case acceptance rate (close rate): The percentage of new patient consults that result in a treatment start.
Same-day start: Beginning treatment during the initial consultation visit rather than scheduling a separate appointment.
Flow state: Working in a focused, uninterrupted rhythm on a single type of task. Luke uses it to describe why doctors and treatment coordinators should not be pulled into administrative work.
Disarmament: Lowering a patient’s natural defensiveness through softening language, tone, and body language before asking for a commitment.
Free Growth SessionFull episode transcript[00:00] Opening: mindset as the limiting factor
Luke Infinger: Today we’re going to talk about mindset. How do you foster the right mindset in your team to get the best performance possible? Specifically with your TC, your treatment coordinator. There are six specific steps I’m going to share with you, and when installed in the practice and in the mindset of your treatment coordinator, you will have the ability to be in the top 1% of practices in the country. So let’s jump into it.
I love this quote by George Bernard Shaw. It says, those who cannot change their minds cannot change anything. What we see in psychology with people is that the one thing you have control over is your mind. Most people have a poor mindset, and that is their limiting factor.
When you think you can and you believe in the possibility, you have a much greater chance of actually accomplishing your goal, mission, vision, whatever it is. I was just listening to Brian Tracy today, and he was talking to a group of people, and none of them were where they wanted to be with their income goals. He told a story about people coming to our country and within five or ten years they could be millionaires, or in some cases documented billionaires. How is it that immigrants can come in and do that, but your average American citizen typically doesn’t? It all goes back to mindset. I get that some of that self-help stuff can be cheesy, but I do think there is truth to belief, to having a resilient mindset, to being optimistic versus negative, poor, or doubtful.
[02:00] Shift one: the TC is a specialized role
So here are the shifts. Number one, the TC is a specialized role. In many practices we see a generalist in the sales role, and specifically with sales, putting a generalist in the role is the worst possible thing you could do. I would argue you could take a salesperson and put them at the front desk, maybe put them in an admin role, and they could do okay. But when you take an admin role and put them in a sales role, it is typically very poor performance, specifically with conversion rate.
[02:50] Shift two: the patient is pre-sold
Number two, the patient is pre-sold. It’s strange. I go into a lot of practices every single year, and they don’t really have the mindset and the belief that the patients coming in just want to start. There’s this whole process to getting them warmed up to the idea, and they’re on pins and needles, and are they going to start or not start? I don’t think many people go to a dental practice or orthodontic practice just for the hell of it. Maybe I’ll take time off work and get the kids ready and take an hour or two out of our day without thinking or wanting treatment to happen, right?
So when people come in, let’s just say in an orthodontic practice, believe that they’re already there to get started. That’s the assumption. If they’re coming into a dental practice, they want to have treatment, whether they need hygiene or something else. I went to the dentist recently and had some cosmetic things done.
People are there, especially with a brick and mortar business. When people are coming in, they want to buy stuff. I used to work at Buckle in the mall. Yeah, there are people who just walk through, but by and large people are looking and touching product, touching the jeans, touching a shirt, wanting to try something on. If I believed that they didn’t really want to buy whatever they were trying on, I probably wouldn’t have been a top closer at Buckle. But I was, because I was very optimistic and believed, hey, they’re coming in, they’re touching product, they’re looking at things. If I ask them or introduce certain things, they want to try it on. If I go get something like the product they liked, they’ll try that on. And I just keep stacking my potential of closing more business.
[04:55] Shifts three through six, introduced
Number three, certainty from truth, fact, and reality. I’ll explain that later. Number four, you are a guard disarmament agent. People are guarded. If you had someone opt in from the website or a Facebook ad and you call them and they pick up, what do they sound like? They probably don’t know who you are. They don’t have your number saved in their phone. Guarded. How do you lower that guard?
Number five, build capacity for more consultations. I hear this all the time. We’re having to book out two weeks, four weeks. How do you actually create more capacity in your schedule? It can be very easy.
And finally, number six, how do you reward the right behavior? The last thing you want is to install these things, have a top closer, a top treatment coordinator, and then have them leave. So how do you keep them? How do you give them upside as they grow? As you grow, they have a large benefit to staying with you in the practice.
[05:51] Specialized role, in detail
Getting into the specifics. A specialized role. Only 20 to 30% of offices have a dedicated treatment coordinator. This is across dental and orthodontic practices. Certainly in orthodontics it’s more commonplace. In a dental practice it’s actually very rare, from what we see, to have a treatment coordinator.
The issue with having an admin or a front desk person or a doctor selling treatment is that you start taking people out of flow state. With the doctor, you want them focused on treatment, on the patient, then getting them out of that room and into the next bay, next chair, to keep doing what only they can do. When they have to sell, it takes them out of flow state. Now they’re having to do multiple things, and then there’s operational chaos if they’re doing more than that. Maybe they’re running payroll, approving time off, dealing with team issues. That’s when a doctor typically is very unhappy, very stressed out.
The same applies to your TC. You want them just closing, presenting treatment, closing treatment, and then moving to the next patient. There’s an optimized way to do this. When that is done, and when that treatment coordinator, who’s very skilled at sales, an extrovert, has empathy, is good with people, is just focused on presenting treatment and closing treatment, that’s when they’re going to be most valuable for the practice.
Now, you break that flow state and make them go do an administrative task, and their results can go down drastically, because ultimately they’re not happy doing those other things.
You may not be able to do this if you’re a small practice or starting out. But I would also argue that in a small practice, a TC is a key hire. You could have an administrative assistant, a clinical assistant, and then a TC. That is kind of the priority. Then maybe as you grow, that administrative assistant becomes office manager.
[08:22] The patient is pre-sold, in detail
Number two, the patient is pre-sold. Most people who need treatment are insecure about their smile. They’re motivated to act fast because of that insecurity. They want confidence. And they chose your practice to come into. Do most people want to get a second or third opinion? Do most people want to take more time off? Probably not. So if you have the right offer and they feel comfortable and they feel like you get them and you make the process easy, they’re going to move forward that day.
When you treat every patient as if they are ready to move forward, your conversion rate can go from the average 52% to 75% or even higher.
[09:34] Truth, fact, and reality
Number three, build certainty from three questions. The truth. What is the truth? This person wants straight teeth. Or this person wants teeth so they can eat food. Or this person wants confidence. This person wants to stop hiding their smile in photos. That’s the truth.
The fact is they clicked on something, they called your practice, they booked an appointment. It doesn’t matter whether you can get a hold of them, whether they no-showed. That is the fact. They did that. No one forced them to do that.
And the reality is everyone’s guarded. So when you call, you text, and you don’t get a hold of them, it doesn’t mean they’re a bad lead. When they no-show, it doesn’t mean you should charge them necessarily, or that you should block them from booking another consult. The reality is people are busy. They may have forgotten, or they may have gotten scared. There’s fear. If you’re a dental practice, there can be a lot of pain associated with going to the dentist. If you’re an orthodontic practice, maybe they’re concerned about their finances. That is the reality. We’re all guarded.
So how do you have empathy for that person? Put yourself in their shoes and understand there’s just a process to lowering the guard. Once you do, maybe that no-show comes in and becomes your best patient. Maybe that person who wasn’t responding to your phone calls, when you have a process to try different messaging and methods, meaning call, voicemail, send a text, send an email, and you connect communication, they go, oh yeah, that is that person. They sounded really nice on the phone. I really do want to get braces or Invisalign. Maybe I should call them back.
So anytime you catch yourself having the wrong mindset around getting people into the practice or converting cases, go through the truth, fact, and reality with yourself.
[11:07] Shift four: you are the disarmament agent
Mindset shift number four. You are the disarmament agent. So how do you disarm? You can disarm with words. You can disarm with body language. There’s this whole thing to communication.
So this is pretty pushy: we offer same day starts, so we can start today if you’re interested. Some people may not respond to that well. So how do you soften it? Something like this: we offer same day starts, so you could begin today without another visit, if that might possibly work for you in your schedule. It’s a little softer, a little less transactional. So softening words and connecting phrases can help lower guard.
Now, it’s all about how you deliver it. Tone is a huge thing. I think it’s estimated that only 8% of communication is verbal. So tone and body language are the things that really put your words to work.
I like to record treatment coordinators and have them watch film, just like an NFL team or basketball team. Really, any team that competes competitively, whether collegiate or pro, is going to watch film. Oftentimes salespeople don’t. And if there’s strong pushback from salespeople about watching film, you most likely have a big problem, because any good salesperson is going to want refinement.
There is a HIPAA-compliant way to do this. You have to do it right. If you’re doing it in a healthcare practice, you can look into that, you can talk to your attorney. But I would strongly suggest doing this, so you can have the sales team, front desk, and treatment coordinators watch film together, listen to phone calls together, and listen for tone and watch for body language. It will be huge with your team in the practice.
[13:42] Shift five: creating capacity
All right, mindset shift number five. How do you create more capacity? We find, and I’ll use an orthodontic practice here, it’s very commonplace for a new patient consultation to last about an hour. We have a 30-minute consult process. If you click below this video and drop us a line, we will send it to you. But there is a specific format to follow, and we have even worked with practices who get a stopwatch out and test this with our team to optimize the schedule.
The reality is people don’t want to spend more time in your practice than they have to. Also, when you have an hour-long consult, it allows the team to move a little slower and to spend more time in areas where it’s actually unnecessary, meaning we find the doctor gives way too much explanation. Details are the enemy of execution. So when you give a lot of information to a patient, they typically don’t move forward.
I’m not saying to omit things or not educate the patient. It’s interesting. I had a bilateral hernia procedure last July and I chose an expert. He’s done thousands and thousands of cases. Older guy. People fly from other countries to this guy. He’s up in Ohio. All of the communication with him was him just putting me at ease. Your case is going to be so easy. It’s going to go by quickly. I could do this with my eyes closed. He never really got into the details, because I think he knows when he does that with patients, they get scared. This can be kind of a terrifying procedure. So everything was easier, faster, better. That’s it.
Actually, Brian Tracy calls that the “-er” factor. Kind of like Amazon. What do they do? Faster with Amazon Prime. Better or equal quality. You can see that with them highlighting reviews. That’s how I buy things. If I’m looking at the same product, this one has 4.9 stars, the other one has 4.5. Better, faster, easier, cheaper, lower down payments. That’s just an add-on and something tangential here to mindset shift number five.
[16:19] Shift six: rewarding top performers
And lastly, mindset shift six. How do you reward top people in the practice? How do you reward top team members in the practice? This is a direct quote from an eight-figure practice. This was a director of sales, and she was saying that their TCs are commission based.
When I talk to practices, and I talk to hundreds of doctors every year, a lot of times they’re paying far too high hourly and low commission. It should be switched. It should be kind of minimum wage or close to it, but with tremendous upside on your goals, on new patient starts, on revenue added to the practice. We have a process for this. You can drop us a line and we’ll send you all kinds of ways and ideas and concepts on how to incentivize your entire team, not just the TC role. Very, very important with salespeople.
[17:31] The numbers
So here are the numbers. What changes when the mindset changes? Your close rates could be 75% or higher. You can add at least up to $1,000 in production for every new patient start. And you can double your capacity. This is huge. You could go from three new patient consults a day to six.
So change your thoughts, change your practice. The takeaway is when you change your thoughts, you can change your practice. Thanks so much for watching.
The post The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75% appeared first on HIP Creative.
d search for anyone else, would they find you, and would what they saw do justice to the care you deliver?
ll learn:- The three stages that have to happen in order: brand, findability, then ads- Why patients research you for two weeks before they ever call- The five-by-six follow-up method that protects your show rate- How to fix your Google Business Profile so you land in the map packCHAPTERS:0:00 Introduction0:57 Why Order and Sequence Wins in Marketing2:37 How Patients Actually Find You Online4:16 The Two-Week Research Window and Website Trust6:27 Video and Follow-Up That Fill the Schedule12:00 The Trap: Running Ads Before Your Foundation15:50 Findability, Reviews, and the 72-Hour Rule19:28 The Advanced Play and Your Homework
Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs?
The difference is rarely clinical skill.
It is visibility.
Most dentists still believe SEO lives on their website. Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile. That is where rankings are decided, trust is built, and calls are generated.
If your profile is treated like a digital Yellow Pages listing, you are already behind.
The Biggest SEO Misconception In DentistryA great-looking website does not equal growth.
Many practices obsess over design elements, videos, and aesthetics while ignoring the engine that actually drives traffic. SEO is not about how polished your site looks. It is about whether Google understands who you are, what you do, and when to show you.
There is also a growing belief that AI has made SEO obsolete. The opposite is true. SEO feeds AI. If your digital footprint is weak, AI-powered search will simply skip you.
Strong SEO is no longer optional. It is the baseline for being discovered at all.
Why Google Business Profiles Dominate Local RankingsSearch for any dentist, orthodontist, or specialist in your area. What shows up first?
The map pack.
Google Business Profiles sit above traditional organic results, and only three practices make the cut. That scarcity is intentional. Google wants to surface what it believes are the best local options, fast.
This matters even more now as Google begins layering AI directly into Business Profiles. Pricing prompts, service summaries, and conversational answers are already being tested in other industries. Dentistry is next.
If you are not optimized where Google is investing its AI future, you will miss the next wave of patient discovery.
Free Growth SessionGoogle Business Profiles Are More Than A DirectoryTreating your profile like a static listing is a costly mistake.
Google Business optimization works much like website SEO. Categories, services, descriptions, and photos act as ranking signals. If you want to be found for Invisalign, implants, or pediatric dentistry, those services must be intentionally built into your profile.
Think of it this way. If your website never mentioned Invisalign, you would not expect to rank for it. The same logic applies inside Google Business.
Practices that structure services, write optimized descriptions, and maintain fresh activity give Google clear signals about relevance. That clarity is rewarded with visibility.
Review Velocity Is A Competitive WeaponMost dentists understand reviews matter. Fewer understand how they actually work.
Google looks at more than total review count. It tracks history, consistency, and momentum. A practice earning steady reviews each month often outranks competitors with a larger but stagnant total.
Reviews serve two roles. They are algorithmic trust signals and they are patient decision drivers.
The practices winning here do not leave reviews to chance. They build internal systems, train staff to ask at the right moment, and treat reviews as a non-negotiable growth lever.
Discipline beats hope every time.
Free Growth SessionHyperlocal SEO Expands Your Reach Without New LocationsLocal SEO for orthodontists is no longer just city-based. It is neighborhood-based.
Patients search from specific pockets of a city. Google responds by prioritizing proximity and relevance at a hyperlocal level. Practices that only optimize for one city limit their reach.
By creating hyperlocal content, aligning website pages with nearby areas, and reinforcing those signals through Google Business and reviews, practices extend their visibility radius.
Think of it as casting multiple lines instead of one. More hooks create more opportunities to be found.
Ranking Is Only Step One. Conversion Is Where Growth HappensRanking does not guarantee patients.
Once you appear in the map pack, patients compare fast. Reviews, photos, branding, and credibility signals decide who gets the call.
A practice with five reviews will lose clicks to one with five hundred. Grainy photos and thin websites erode trust. Strong branding, clear doctor credibility, and proof of experience convert attention into action.
Google gets you seen. Trust gets you chosen.
Free Growth SessionPractical Takeaways Dentists Can Use NowHere is where to focus if you want results, not theory.
- Log into Google Business Insights monthly and review calls, clicks, and profile interactions
- Build a consistent internal review system with full team buy-in
- Optimize categories, services, and descriptions for high-value treatments
- Align website content and Google Business messaging so they reinforce each other
- Track real outcomes like calls and bookings, not just keyword positions
Stop guessing. Start measuring what actually moves patients.
The Bottom LineGoogle Business Profiles are no longer secondary assets. They are becoming AI-powered decision hubs for local search.
Dentists who treat them as set-it-and-forget-it listings will fade. Those who optimize, monitor, and adapt will own their local market.
Visibility creates opportunity.
Execution creates growth.
If you want to win, start where Google already is.
Free Growth SessionThe post Local SEO for Dentists: The Strategy Everyone Gets Wrong appeared first on HIP Creative.
The Rule That BrokeFor a decade, SEO had one simple goal: rank higher than everyone else.
That rule just died.
Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT. They are reading Google AI Overviews. They are using conversational tools that skip the ten blue links entirely.
Here’s what most practices have not realized yet.
AI search engines do not rank practices. They select them.
If you are not selected, you are invisible. Your beautiful website does not matter. Your years of “doing SEO” do not matter.
This shift changes everything.
Get your Free SEO Audit: https://hip.agency/contact/
Grab your copy of Orthodontic Practice SEO: Amazon: https://www.amazon.com/dp/B0GGBWLBLR Apple: https://books.apple.com/us/book/orthodontic-practice-seo/id6757766846
From Rankings To RecommendationsTraditional search worked like a phone book.
You searched. You clicked. You compared. You decided.
AI search collapses that entire process into one conversation.
Instead of forcing patients to research five options, AI tools recommend providers directly. Often just one or two practices. That’s it.
This is not a ranking system. It’s a trust system.
Google’s AI Overviews answer questions directly at the top of results. ChatGPT does not pretend to be a search engine. It acts like a knowledgeable assistant guiding decisions in real time.
When a parent asks, “Who’s the best orthodontist for Invisalign for my teen near me?” the AI does not say:
“Here are ten websites. Good luck.”
It says:
“Based on your needs, I recommend these providers.”
If you are not in that answer, you do not get a second chance.
Free Growth SessionWhy Your Old SEO Playbook Just Stopped WorkingClassic SEO rewarded keywords, backlinks, page optimization, and technical performance.
All of that still matters, but it’s no longer enough.
AI engines work differently. They summarize instead of list. They cite instead of rank. They select sources instead of pages.
Instead of ordering websites by relevance, AI evaluates who appears trustworthy, who demonstrates real expertise, and who can be safely recommended without risk.
This explains why some practices with fewer backlinks or lower traditional rankings suddenly appear in AI answers while others with “strong SEO” vanish completely.
AI is not asking, “Who optimized best?”
It’s asking, “Who do I trust enough to recommend?”
The Real Ranking System — Trust Over TrafficEvery AI search engine relies on the same decision framework. ChatGPT, Google AI Overviews, Gemini, Perplexity. All of them.
They look for three core signals.
1. Topical Authority
Do you own the topic, or are you just scratching the surface?
One Invisalign page optimized for keywords no longer signals expertise. AI looks for topic ownership. A full ecosystem of content proving you understand the subject from every angle.
Cost and financing. Treatment timelines. Comparisons versus alternatives. Maintenance and care. Suitability for teens versus adults. Risks, outcomes, and expectations.
If your site answers only one of these, AI assumes you are not the expert.
2. Verifiable Credibility
AI does not trust claims. It trusts proof.
It actively scans for board certification, recognized provider tiers, awards and “best of” recognition, years in practice, case volume, and external validation.
These signals matter more now because AI must justify its recommendations. It cannot guess.
3. External Trust Signals
AI does not rely solely on your website. It cross-checks reviews across multiple platforms. Not just Google. Authoritative directories. Press mentions. Industry listings. Community validation.
The more independent sources confirm your legitimacy, the more comfortable AI becomes recommending you.
Free Growth SessionWhy One Page Will Never Be Enough AgainFor years, SEO rewarded focus.
Pick a keyword. Optimize a page. Build links. Win.
AI rewards depth.
When someone asks about Invisalign, AI does not want a sales page. It wants confidence that you are the authority.
That’s why topical clusters matter now. One core Invisalign page. Supporting pages on cost, care, timelines, and alternatives. FAQs written in clear, extractable language. Structured formatting AI can easily parse.
This is not about writing more content for the sake of content.
It’s about removing doubt.
AI selects practices that leave no unanswered questions.
The Trust Signals That Actually Trigger RecommendationsHere’s where most practices fall short.
They have credibility. They just do not surface it clearly enough for AI to verify.
AI strongly favors practices that explicitly showcase board certification with outbound verification links, awards tied to authoritative publications, review volume across multiple platforms, mentions from high-authority websites, and transparent doctor bios with credentials and education.
This is why press placements and authoritative citations now punch far above their weight.
A single mention on a trusted outlet can matter more than dozens of generic backlinks. AI recognizes the source.
Free Growth SessionBeing Selected Beats Being RankedTraditional SEO is competitive. AI visibility is compounding.
Once AI begins recommending a practice, it appears repeatedly in similar conversations. Each mention reinforces authority. The practice becomes a default choice.
This mirrors early Google SEO, but with fewer spots and higher stakes.
In classic search, being number five still meant traffic.
In AI search, being number five often means nothing.
Only the selected practices win.
How To Become The Practice AI ChoosesThis is not theory. It’s execution.
Here’s what actually moves the needle.
Shift from pages to topic ecosystems. Own entire treatment categories, not just keywords.
Surface credibility aggressively and clearly. Credentials, awards, and experience should be impossible to miss.
Expand reviews beyond Google. AI pulls from multiple platforms. Diversification matters.
Secure authoritative citations, not random links. Focus on sources AI already trusts.
Structure content for AI extraction. Clear headers, FAQs, concise answers, and schema markup.
Actively monitor AI recommendations. Search manually. Track visibility. Learn from who’s being selected and why.
Free Growth SessionTrust Is The New Ranking FactorSEO did not disappear. It evolved.
The practices that will win over the next decade are not the ones chasing algorithms. They are the ones building undeniable credibility.
AI does not reward clever tricks. It rewards certainty.
In a world where patients increasingly let AI guide their decisions, the question is no longer “How do I rank higher?”
It’s “Why should AI trust me enough to recommend me at all?”
Answer that convincingly, and rankings stop mattering.
Free Growth SessionThe post Your Old SEO Methods Don’t Work Anymore | Here’s Why appeared first on HIP Creative.
You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change.
“This feels like a lot of money.”
Your stomach drops. Your mind races through rebuttals. You feel the conversation slipping away.
Here’s what most treatment coordinators miss: that moment is not the problem. It’s the opportunity. Every objection you hear is a patient asking you to guide them through uncertainty. When you reframe resistance as a request for leadership, everything about your consults changes.
Why Patient Objections Happen In Orthodontic ConsultationsOrthodontic treatment is not an impulse buy. It costs thousands of dollars. It takes months or years. It requires trust in someone who just met your family twenty minutes ago.
If patients could confidently make five to seven thousand dollar healthcare decisions on their own, treatment coordinators would not exist. There would be no consult rooms. No case presentations. Patients would click “buy now” and show up for their first appointment.
The fact that objections exist proves people need guidance. They want the outcome. They crave confidence. They’re asking you to help them feel safe moving forward.
What sounds like resistance is actually uncertainty reaching for direction. When a parent says they need to think about it, they’re not saying no. They’re saying they don’t yet have enough emotional clarity to say yes. When someone mentions cost, they’re not attacking your fees. They’re asking you to bridge the gap between price and value in a way that makes sense for their family.
Patient objections in dental practices surface because people care deeply about making the right choice. They care about their child’s smile. They care about their budget. They care about whether this decision will pay off years from now. That care creates anxiety, and anxiety creates questions that sound like obstacles.
Your job is not to overcome those obstacles. Your job is to guide people through them.
Free Growth SessionThe Mindset Shift That Transforms Case AcceptanceMost orthodontic teams are taught to treat objections as barriers to crush. That language alone creates a fight you don’t need to have.
Patients are not pushing back to say no. They’re reaching out for validation so they can say yes.
They want to know their concern is normal. That other families have felt the same way. That their fear makes sense. That someone who does this every day understands the weight of the decision sitting in front of them.
When a patient says, “This feels like a lot of money,” they’re not attacking your treatment plan pricing. They’re asking if this investment delivers results worth the sacrifice. When they say, “I need to talk to my spouse,” they’re not stalling. They’re honoring the fact that financial decisions this size require partnership.
Shift from defending to guiding and watch the entire tone flip. The consult becomes collaborative instead of transactional. Patients lean in instead of pulling away. The energy in the room changes because you stopped treating their concern as a problem and started treating it as a signal.
That signal tells you exactly what the patient needs to hear next. Listen for it.
How Orthodontic Teams Accidentally Create ResistanceHere’s the truth most teams miss: resistance rarely starts when the objection leaves their mouth. It begins earlier in the patient consultation process.
Patients do not suddenly decide to object at the financial discussion. Objections are the result of misaligned pacing, unmet emotional needs, or broken rapport that occurred several steps before they said a word.
Maybe you rushed through the clinical explanation because you had another patient waiting. Maybe you skipped the step where you ask what’s most important to them. Maybe your body language shifted when you opened the financial folder. These micro-moments stack up, and by the time you present fees, the patient is already guarded.
This is why scripts for handling objections fail.
Even the best language collapses if the person delivering it feels uncomfortable talking about money or doubts the value of the treatment. Patients sense this instantly. Confidence, or the lack of it, is communicated nonverbally long before you discuss numbers. Your tone, your pace, your posture, all of it telegraphs whether you believe in what you’re offering.
When you rush to explain, justify, or counter objections, patients feel unheard. When you lean on memorized responses, they feel managed. Both reactions raise resistance instead of lowering it.
People do not buy when they feel guarded. They buy when they feel safe. Safety comes from connection, not convincing.
Free Growth SessionWhy Leadership Beats Language Every Time in Patient ConsultationsThe most effective orthodontic consultations are not driven by clever phrasing. They’re driven by calm, empathetic leadership.
Patients trust certainty that’s quiet, not loud. They trust confidence that doesn’t need to prove itself. They trust professionals who believe fully in both the provider and the outcome. That belief shows up in how you hold silence, how you answer questions without defensiveness, and how you stay present when the conversation gets uncomfortable.
Empathy must come before explanation.
Patients decide emotionally first. Logic only works after anxiety drops. When you lead with education instead of empathy, you overwhelm people who are already nervous. You pile information on top of fear, and fear wins every time. When you lead with empathy, education becomes welcome instead of threatening.
Picture a parent sitting across from you. Their thirteen year old needs braces. They’ve already Googled horror stories about pain and cost. They’re worried about whether their insurance covers enough. They’re concerned their kid will hate them for making them wear metal. They’re calculating whether they can afford this and still take the family vacation they promised.
Now imagine you open with, “Let me walk you through our payment options.” You just skipped the part where you acknowledge everything swirling in their head. You treated them like a transaction instead of a person.
Instead, try this: “I know this is a big decision. A lot of families feel nervous about the cost and the time commitment. That’s completely normal. Let’s talk through what matters most to you, and we’ll figure out the best path forward together.”
See the difference? You just lowered their guard. You made space for their anxiety. You signaled that you’re here to guide, not pressure. Now they can actually hear what you say next.
This is why objections handled with patience and validation often dissolve on their own. The patient wasn’t looking for a debate. They were looking for reassurance that someone gets it.
What High Performing Orthodontic Teams Do DifferentlyHigh performing teams do not eliminate patient objections. They normalize them.
They understand that objections are signals, not problems. Signals that something needs to be clarified, slowed down, or emotionally supported. They don’t view objections as roadblocks. They view them as guideposts showing where the patient needs more help.
These teams stay externally focused instead of retreating into their own heads. They watch body language. They notice breathing, posture, tone, and energy. They catch the micro-expressions that reveal doubt before the patient even says a word. They stay in sync with the patient instead of racing toward the close.
They treat objections as moments of alignment rather than conflict. Instead of trying to win an argument, they guide the patient back to clarity. They ask open ended questions like, “What part of this feels uncertain for you?” or “Help me understand what’s holding you back.” These questions invite honesty instead of triggering defense.
High performers also debrief after tough consults. They don’t just shrug off a “no” and move to the next patient. They ask themselves: Where did I lose rapport? What signal did I miss? How can I improve the orthodontic patient experience next time?
This approach doesn’t feel like selling. It feels like leadership. And leadership is what patients are looking for when they walk into your practice.
Free Growth SessionFive Moves to Improve Case Acceptance In Your Next ConsultIf objections feel heavy or frequent in your orthodontic practice, start here.
Reframe objections internally before responding. They’re not attacks. They’re requests. When a patient voices a concern, pause for one full breath before you answer. That pause lets you shift from defense mode to guide mode. It also signals to the patient that you’re really listening.
Acknowledge emotion before explaining anything. Validation lowers resistance faster than information. Say things like, “I hear you. That makes sense.” or “A lot of families feel that way at first.” You’re not agreeing with the objection. You’re acknowledging that it’s real for them.
Pay attention to where objections are being created earlier in the process. Many are preventable through better expectation setting and rapport building. If patients consistently object to cost, ask yourself: Did I build enough value before I presented fees? Did I connect treatment outcomes to what they told me they care about?
Focus on connection first, solutions second. Patients cannot hear logic when they feel unseen. Spend more time in the discovery phase. Ask what brought them in today. Ask what they’ve heard about braces. Ask what concerns them most. The more you understand their world, the easier it becomes to speak directly to their needs.
Build conviction in the outcome, not just the script. Confidence is felt before it’s heard. If you don’t fully believe that your practice delivers life changing results, patients won’t believe it either. Spend time remembering why you do this work. Look at your before and after photos. Read testimonials. Reconnect with the transformation you create every day. That conviction will show up in your voice, your pace, and your presence.
Objections Are Where Trust Gets Won In Orthodontic ConsultationsIn orthodontics, trust is not built by avoiding objections. It’s built by how you show up when they appear.
When teams stop bracing for objections and start welcoming them, consults become calmer, clearer, and more effective. Patients feel supported instead of sold. Decisions feel aligned instead of pressured. Case acceptance rates climb because people finally feel safe saying yes.
Objections are not the moment the sale is lost. They’re often the moment trust is won. Every concern a patient voices is a chance to prove you’re different. A chance to show that you’re not here to push. You’re here to partner.
The practices that win are not the ones with the smoothest talkers. They’re the ones with the steadiest leaders. The ones who stay calm when patients get nervous. The ones who listen more than they speak. The ones who make people feel seen, heard, and supported through one of the biggest decisions they’ll make for their family.
Your patients aren’t resisting you. They’re asking you to lead. So lead.
Start today by changing how you think about the next objection you hear. See it as an invitation. Respond with empathy. Guide with confidence. Watch what happens when you stop defending and start connecting.
That’s how you transform case acceptance. That’s how you build a practice people trust. That’s how you create results that stick.
Free Growth SessionThe post Why Orthodontic Objections Disappear When You Do This! appeared first on HIP Creative.
Your team thinks they’re selling braces.
They’re wrong.
What patients actually buy is certainty. Certainty about cost, timing, next steps, and whether they’re making the right call for their kid or themselves. When you don’t create that certainty fast, you get the same complaints every practice has: they ghosted us, bad lead, they said they needed to think about it, they price-shopped, they no-showed.
Here’s what hurts: your leads aren’t bad. Your process leaks certainty.
Fix that, and your team won’t need to push harder. They’ll just need to get clear, confident, and better at leading conversations. The kind of leadership that feels like service instead of sales.
Get your copy of the Practice Paradox and the Personality Assessment: https://ion.agency/practice-paradox-book
The Core Truth — People Don’t Buy Orthodontics. They Buy Certainty.Whether someone is choosing braces, clear aligners, or even deodorant, the psychology stays the same: people move when they feel safe taking the next step.
That’s why calls fall apart even when your team says all the right things. If the prospect feels confused, guarded, uneasy, or overwhelmed, you can keep talking. You’ve already lost. Not because they hate you. Because their brain is protecting them from a decision that feels risky.
So the question becomes: How do you manufacture certainty, fast, without sounding salesy?
Let’s break it into five levers: mindset, voice, speed, follow-up, and simplification.
Redefine “Sales” So Your Team Stops Sabotaging ItA lot of practices hate the word “sales.” They picture a used-car lot: fake smile, pressure, manipulation, take the money and run. That’s exactly why they struggle.
Here’s the reframe: sales isn’t taking. Sales is giving. If your team believes sales is something you do to people, they’ll avoid it, rush it, or apologize for it. If they believe sales is something you do for people (clarifying, guiding, simplifying), they show up differently.
Two guardrails matter: integrity and a true desire to help paired with belief that the service will positively impact the patient’s life. Violate those, and you’re back in the version of sales everyone hates. Hold those two guardrails, and closing isn’t predatory. It’s service.
Why this matters to certainty: Certainty doesn’t come from convincing. It comes from leadership. People relax when they feel guided by someone who knows what they’re doing and genuinely has their interests in mind. If your team doesn’t buy that idea, every tactic in this article turns into a script. Scripts don’t create certainty.
Free Growth SessionCertainty Starts With How You Sound — Tone and Tempo Beat Perfect WordingThe fastest way to kill a call isn’t the wrong sentence. It’s the wrong cadence.
Two things matter most: tonality and tempo. Tone and tempo communicate what words can’t: calm confidence, leadership, empathy, impatience, uncertainty, awkwardness.
The Real Phone Skill Is Emotional Control
When your scheduler or treatment coordinator sounds rushed, unsure, or overly chirpy, the prospect doesn’t feel guided. They feel processed. And if the prospect doesn’t feel guided, they don’t feel safe.
Use Anchoring Questions to Uncover What Creates Certainty for This Person
Three questions shift the call from “schedule this” to “understand why this matters.”
“How long have you been thinking about straightening your teeth or bringing Johnny in?” This tells you whether they’re a “yesterday” person or a “two years” person. Very different energy, very different barriers.
“Why did you feel like now was a good time to address this?” This reveals the trigger: pain, bullying, a dentist referral, a life event, a deadline, a job, a wedding. The trigger is often where certainty lives.
“Why did you decide to come see us?” This exposes perceived differentiation or lack of it. It also surfaces competitive context without you sounding defensive.
These questions aren’t cute. They build certainty because they make the prospect feel understood. And they give your team leverage to connect the consult to what the person actually cares about.
If You Sense Uncertainty, Address It Immediately
If someone sounds uneasy, uncertain, confused, or guarded, you can’t just continue your flow and hope it resolves itself. You need to pivot and handle that emotion right now. Or you won’t have their attention for the rest of the call, and you’ll often earn a no-show.
Use something playful as a pattern interrupt (something they don’t expect) to regain attention. The point isn’t the exact line. The point is: certainty requires attention, and attention disappears when emotion turns skeptical.
The Underrated Skill — Being Comfortable With Silence
Most teams panic during silence and start filling space with nervous checking: “Hello?” “Did you get that?” “Can you hear me?” Don’t do that. Embrace the silence. The person just answered an unexpected call. You don’t know what they’re doing. If you can sit through a few seconds, you keep authority and flow.
Why this matters to certainty: When you talk like a leader (steady, calm, unhurried), you lend your certainty to the other person. When you sound nervous, you amplify theirs.
Speed Is Strategy: Desire Decays Faster Than You ThinkIf you’re treating online leads like they’re 2012 leads, you’re getting cooked.
Amazon has trained consumers. If something doesn’t have the two-day delivery vibe, what do people start thinking? “Do I really need this?” “Maybe I’ll find something similar I can get tomorrow.” That same consumer expectation bleeds into choosing an orthodontist. If you don’t respond fast, if it’s hard to schedule, if it takes forever to get clarity, people don’t wait patiently. They move on or talk themselves out of it.
The Five-Minute Rule Isn’t Aggressive. It’s Reality.
Studies show that if you don’t follow up within five minutes, there’s a 400 percent decrease in ever getting in touch. Calling back within 60 seconds can boost conversions by 391 percent. Whether you obsess over exact numbers or not, the operational takeaway is undeniable: your speed determines whether you’re still top of mind.
Here’s what should sting a little: five minutes should be your worst day. Because in a digital world, five minutes can feel like an hour. Nobody submits a form and then sits there doing nothing, waiting for your office to call. They go right back to scrolling, eating dinner, getting pulled into life. And when you finally call, you’re no longer “the answer.” You’re “some unknown number.”
Certainty Collapses When You’re Not Top of Mind
When your callback is slow, you trigger confusion: “Who is this?” “Where are you calling from?” “Why are you calling me?” That confusion isn’t neutral. Confusion is uncertainty. Uncertainty is delay. Delay becomes ghosting.
If you want more conversions, stop treating speed like an operational detail. Speed is part of your sales system.
“Bad Leads” Are Often Just Cold Opportunities, and Your Follow-Up Must Match Human Behavior
Most practices overuse the term “bad lead” as emotional protection. It feels better to say “they were a bad lead” than “we didn’t create enough certainty fast enough.”
Here’s the reframe: a bad lead is someone you truly can’t serve. Someone without teeth, no pulse, extreme mismatch. Everything else? That’s not a bad lead. That’s an opportunity that either isn’t ready yet, lost excitement, didn’t feel safe, or didn’t get enough follow-up to stay warm. It’s not always that the leads are bad. It’s that the opportunities have gone cold.
The Simplest Reason Follow-Up Fails — Nobody Answers Unknown Numbers (Including You)
Most of us do not pick up calls from numbers we don’t know. So why is your team shocked when prospects don’t answer?
This is why you need a specific cadence: call, voicemail, text, email, repeat. That multi-touch pattern creates recognition: “Oh right, I did request that.” It builds association. And it reduces the emotional friction of picking up.
Micro-Impressions Before the Consult Decide Whether They Show Up
This might be the most overlooked certainty killer in orthodontics: the little irritations that happen before the patient ever meets the doctor. Being put on hold for minutes (feels like forever). The office not answering. Getting disconnected and not being asked for a callback number. Having to call back and re-enter the queue.
These micro-impressions create a subtle story in the patient’s mind: “This is going to be a pain.” That story produces uncertainty. Bottom line: If your front-end experience feels clunky, you can’t treatment-coordinate your way out of it in the consult.
Free Growth SessionCreate Certainty in the Consult by Simplifying the Process and the Money ConversationIf you want more same-day starts, stop turning the consult into a college lecture.
Here’s a real-world example of a practice that aggressively simplified the consult process: 30 minutes total per new patient exam, records done fast (an eight-minute window), doctor in the room for one to two minutes, treatment coordinator does most of the explanation and fee conversation, they deliberately trained and timed the team to move faster, and fee presentation is simple and consistent.
The insight isn’t “everyone must do 30-minute exams.” The insight is: complexity creates hesitation. When the doctor spends 20 minutes explaining the science of orthodontics, the patient walks out thinking, “Wow, this is a big deal. I need to go home and digest this.” In other words: you made it feel heavy, risky, and uncertain. Simplification doesn’t mean low quality. It means low friction.
Fees — Answer the Real Question Without Overwhelming Them
The patient’s number one question at the consult is: “How much is it?” When offices avoid this, they don’t create certainty. They create suspense. And suspense is not your friend in a high-consideration purchase.
One practice’s approach: Lead with one simple plan ($300 down and a monthly that stays under $200). Don’t lead with four options. Options create overwhelm. If they ask about pay-in-full, then you introduce that. If $300 today is a barrier, step it down: $150 today and draft the other $150 in one to two weeks. This strategy isn’t about discounting. It’s about making the decision feel manageable.
On the Phone — If You Won’t Quote Fees, You Still Must Remove Financing Fear
When people hear “payment plans” and “financing,” they often assume interest, credit checks, banks, and paying more over time. So if your team says, “We have great payment plans,” that’s not certainty. That’s vague reassurance. And vague reassurance reads like sales fluff.
Instead, proactively clarify: zero percent interest, no credit checks, in-house financing, no banks involved. That removes uncertainty. And when uncertainty drops, people move forward.
Stop Trying to Differentiate With Tech Patients Don’t Understand
Some practices try to win by talking about technology (CBCT, bonding techniques, fancy bracket systems) as the primary differentiator. The general public has low dental IQ. Most people don’t know what those things are, and they aren’t buying them up front.
What are disruptors winning on? Speed, convenience, little resistance, affordability, and a cool brand. You can wow them clinically once they’re in and committed. But at the decision point, patients buy what reduces friction and uncertainty.
Practical Takeaways — A Certainty-First Playbook You Can Implement NowYou don’t need a new script. You need a new operating system. Here’s a practical checklist, organized by where certainty is won or lost.
Phone: Create Certainty in the First 60 Seconds
Train the two T’s: tonality and tempo. Start coaching cadence, not just words. Add the three anchoring questions: How long have you been thinking about it? Why now? Why us? The moment you hear uncertainty, pivot and address it. Don’t keep going like nothing happened. Get comfortable with silence. Nervous filler kills authority.
Scheduling —Stop the Endless Loop With Wide Net Statements
Replace open-ended scheduling chaos with two-option narrowing. “Specific date or day or first available?” “Morning or afternoon?” “1 p.m. or 3 p.m.?” This approach prevents the call from dragging and keeps you leading.
Speed — Protect Momentum Like It’s Revenue (Because It Is)
Treat five minutes as unacceptable in normal conditions. Aim to call back before they exit the browser whenever possible. Build operational systems that make fast response normal, not heroic.
Follow-Up — Assume They Won’t Answer and Build Recognition Anyway
Use the cadence: call, voicemail, text, email, repeat. Stop labeling unresponsive people as “bad.” Most are just cold. Clean up micro-impressions: reduce holds, avoid disconnects without callback capture, and tighten the front desk experience.
Consult — Simplify Until Decisions Feel Easy
Reduce information overload. Don’t make treatment feel like a complicated life event. Standardize a simple fee presentation. Lead with one clear path. Introduce alternatives only if asked. Remove financing uncertainty with clear language (zero percent interest, in-house, no banks, no credit checks).
If You Fix Certainty, You Fix ConversionYour practice isn’t competing only on clinical outcomes anymore. You’re competing on how fast you respond, how easy it is to schedule, how confident your team sounds, how predictable your process feels, and whether the patient understands the money without anxiety.
People don’t buy braces. They buy certainty. If you want more starts without feeling salesy, stop trying to close harder. Start building a system that makes the next step feel obvious, safe, and simple. That’s what your market is actually demanding now.
Free Growth SessionThe post Patients Keep Saying No? Here’s What You’re Missing appeared first on HIP Creative.
In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most dentists believe about their biggest constraint.
Get your copy of the Practice Paradox and the Personality Assessment: https://ion.agency/practice-paradox-book
A dentist buys a South Florida practice. Previous spend: $5,000 monthly on ads. New plan: hire a strategist, reorganize, cut costs. Result: phones go silent, patient flow crashes.
The owner’s instinct? Panic. The real question: Was $5k the problem?
Here’s what actually happened. Spend less, get less. That part is simple math.
The complicated part lives downstream. What happens after someone calls or fills out a form? Because in most practices, the enemy isn’t your marketing budget. It’s operational leakage. Missed calls. Weak follow-up. Zero visibility into what your website produces.
If that’s your reality, more ad spend won’t solve growth. It will scale your waste.
This framework is for owners who want to grow the right way. Plug the leaks first. Scale what works second.
The Trap — Treating Marketing Like the Problem When It’s Just the AmplifierMost budget arguments skip the only question that matters. Are you stewarding the opportunities you already pay for?
Marketing is not magic. Marketing is volume. Turn it up and you get more attention, more inquiries, more exposure of whatever’s broken underneath.
In the South Florida case, the most predictable outcome occurred. They cut spend and lead flow dropped. That doesn’t prove the original budget was right or efficient. It proves it was producing volume. But the real insight is this: ad spend is relative.
Consider the context. Where exactly are you? Miami versus a suburban market are different games. How competitive is your local area? How big is the practice now, and how fast do you want to grow?
A flat number like $5,000 monthly means nothing without those answers. In some markets it’s average. In others it’s conservative. In others it’s reckless.
But even if your spend level fits your market, your biggest constraint may still be operational, not marketing.
Free Growth SessionThe Silent ROI Killer — Missed Calls and Abandoned CallsWant one metric that exposes the truth fast? How many calls are you missing right now?
Not what your team thinks. Not what feels right. The hard number.
Here’s the reality most owners avoid. The average abandoned call rate sits between 20 percent and 40 percent of calls going unanswered. Pause on that.
If you miss one out of four calls, you don’t have a lead generation problem. You have a conversion capture problem. And if a meaningful chunk of those missed calls are new patients, you’re bleeding revenue daily without knowing it.
Why This Matters More Than Your Ad Budget
The compounding effect looks like this. Your missed call rate is 25 percent today. You crank marketing spend up. You push your team beyond capacity and that missed call rate climbs to 40 percent or higher.
So you spend more. You get more inquiries. You lose more opportunities because your systems can’t absorb the volume. This is how practices convince themselves marketing doesn’t work, when the truth is they never fixed the bucket.
Where to Find the Truth (Not Opinions)
Most practices already have the data. Owners just don’t look.
You likely use a VoIP system. Those platforms show call stats, including abandoned call rate and missed calls. The next step isn’t just the percentage. It’s segmentation. What percentage of missed calls are new patient calls? That one metric tells you whether your next dollar goes to ads or operations.
The Other Black Hole — “How Many New Patients Did Your Website Bring You?”One strategist asks a question almost nobody can answer. “In 2025, how many new patients did your website bring you?” Common response: silence.
This isn’t a minor gap. It’s a fundamental business blind spot.
If you can’t measure what the website produces, you can’t evaluate whether your site does its job, whether your online scheduling gets used, whether your forms get answered, or whether you’re losing patients quietly while telling yourself the website is decent.
The Website Isn’t Just Branding
Sure, a website informs people. But in the context of practice growth, it has a job. Turn interest into action. If you don’t know whether it’s doing that, you’re operating on vibes.
The Practical Audit Most Practices Never Do
If your lead flow feels low, take a hard look at where you’re bleeding. Start with two questions. What are the form submissions and appointment requests like? Where are those requests being routed, and who owns follow-up?
Because “we don’t get website leads” is sometimes code for something else. Requests go into an inbox nobody monitors. Notifications go to the wrong person. Patients get a slow response and ghost. The follow-up experience feels cold and transactional.
In other words, the website might be working. Your process might not.
Free Growth SessionGoogle vs. Meta Isn’t a Preference Debate. It’s an Intent and Workflow Debate.A lot of dentists talk about Google versus Facebook like it’s personal preference. It’s not. It’s about patient intent and what your practice can handle.
Here’s the breakdown. Google is more bottom-of-funnel because you capture existing search intent. People actively looking. But it’s also more competitive, and demand is limited by how many people search in your area. Meta (Facebook and Instagram) is more top-of-funnel. You reach people who could become patients, but you often need workflows and automations to warm them up and convert them.
Here’s the operational reality most practices miss. If your follow-up is weak, top-of-funnel leads die. If your phones aren’t answered consistently, bottom-of-funnel leads die too. The platform won’t save you from poor stewardship.
This is why fixing leaks first is so powerful. It makes every channel work better.
The “Plug the Leaks” Growth Framework — What to Fix Before You Spend MoreIf your schedule isn’t where you want it, your instinct may be to throw money at marketing. Sometimes that’s right, but only after you validate the fundamentals. Here’s a practical sequence.
Step One — Pull Your Phone Data Today
Log into your VoIP system. Find your abandoned call rate and missed calls. Identify what percentage of missed calls are likely new patients. If you’re missing a big chunk of calls, that’s not a marketing problem. That’s an operations problem that marketing will only magnify.
Step Two — Review the Follow-Up Experience (Not the Theory)
A simple but revealing approach: listen to phone calls and evaluate customer service like a real consumer would. If you want to remove self-deception, do what one doctor did. Call your own practice pretending to be a patient to screen the phone experience.
This isn’t about being sneaky. It’s about being honest. Owners often assume the experience is good because the team is nice. But nice doesn’t always mean confident, efficient, or conversion-minded.
Step Three — Audit Your Website Conversion Path End-to-End
Don’t argue about whether the site looks good. Ask how many appointment requests come in. Are submissions truly zero, or just disappearing? Who is responsible for responding, and how fast?
If you discover leads are coming in but not getting handled well, the fix might be far cheaper than increasing ad spend.
Step Four — Only After the Leaks Are Plugged, Decide Whether to Scale Spend
At that point, scaling marketing becomes rational because you’re scaling a machine that can actually capture demand.
A practical benchmark: marketing spend often falls around 5 percent to 12 percent of collections. Don’t treat that as a rule. Treat it as a reality check and tie your decision back to your market competitiveness, your growth goals, and your operational readiness to handle more volume.
One more sharp point: if you truly want to grow aggressively, you may need to think in terms of the percentage of where you want to be, not just where you are. That can work, but only if you’ve already fixed the conversion bottlenecks.
Free Growth SessionWhen the Answer Really Is “Spend More” (And How to Do It Without Getting Burned)Sometimes, after you do the audits above, you’ll confirm something important. Call volume is genuinely low. Website requests are genuinely low. You’re not leaking opportunities. You simply don’t have enough opportunities.
In that case, the advice is direct. You just need to spend more. But even then, don’t blindly hire anyone who sells ads. Use a vetting process that protects you from expensive mistakes.
Find a reputable marketing company with case studies and testimonials from doctors you’d actually want to emulate. Ask to speak with three to five of those doctors. Do real research, then make an educated decision.
That last part matters. Dentists often buy marketing like they buy equipment, based on features. But marketing is closer to hiring. You’re paying for execution quality, strategy alignment, and consistency.
The Bottom Line — Marketing Isn’t Your Growth Strategy. Stewardship Is.If you remember one thing from this entire framework, make it this. Marketing doesn’t fix a leaky practice. Marketing exposes it.
If your phones go unanswered, if your follow-up is inconsistent, if you don’t know what your website produces, then scaling marketing is like pouring water into a bucket with holes. You’ll feel busy, spend more, and still wonder why the finances don’t add up.
But if you plug those holes, if you maximize stewardship, then marketing becomes what it’s supposed to be. A predictable lever you can pull to grow.
The owner in the South Florida story didn’t discover that marketing is bad. They discovered something more useful: their spend was driving demand, and the moment they removed it, demand dropped. The correct response isn’t to argue about whether $5k is too much. The correct response is to build a system that can reliably convert whatever demand you create, then scale with confidence.
Free Growth SessionThe post Reddit Q&A – Your Dental Practice Is Bleeding Patients (And Marketing Isn’t the Problem) appeared first on HIP Creative.
Orthodontists pour millions into technology, systems, and clinical training. Those investments matter. But zoom out and look at which practices actually grow year over year. The differentiator is not the scanner, the wire sequence, or the aligner system.
The practices that grow treat patients like people, not procedures.
In a world full of convenience, automation, and self-checkout everything, genuine human experience has become the rarest competitive advantage in orthodontics. At HIP, we have seen it across hundreds of practices: when your team becomes truly patient centric, your results follow.
This is not a nice-to-have. It is the engine behind case acceptance, referrals, and retention.
Here is what that actually means and how you build it.
The Emotional Side of OrthodonticsOrthodontic treatment is not just a mechanical process. Patients carry their smile into every room they walk into for the rest of their lives. Confidence. Insecurity. Pride. Avoidance. Whether someone feels free or guarded, their orthodontic journey shapes all of that.
Forget the emotional stakes and you lose the patient.
Every interaction with your practice either reinforces their confidence or feeds their fear. In today’s world, where everything is automated and transactional, that emotional experience matters more than ever. Patients expect clinical excellence. They remember how your team made them feel.
That feeling brings them back and keeps them talking about you.
Technology Does Not Differentiate You. Experience Does.A lot of practices believe their growth will come from their scanner, their bracket system, their aligner protocols, their dashboard, their workflow.
Technology matters. It supports efficiency. It shortens treatment times. It allows for predictable outcomes.
But patients cannot tell you the difference between wire systems. They have no idea what your software does. They can tell you if your front desk greeted them warmly. They can tell you if your space felt clean and inviting. They can tell you if they felt remembered or forgotten.
The truth is simple: technology creates capability, patient experience creates loyalty.
Free Growth SessionFirst Impressions — The Moment That Sets the Tone For EverythingBefore a patient ever sees a TC, an assistant, or the doctor, they are already forming their opinion. They are evaluating whether they feel safe. They are reading whether your team is present or overwhelmed. They are noticing whether they are interrupting you or welcomed.
A great first impression includes clear signage and easy navigation so patients know where to go, a clean and bright environment that signals professionalism without feeling sterile, a genuine greeting that acknowledges them immediately, and eye contact plus warmth so they feel seen instead of processed.
If this first moment goes sideways, you have already lost ground. If it goes well, everything else becomes easier.
The TC Room — Where Trust Is Formed Or LostThe treatment coordinator room is the most pivotal space in the practice. It is where excitement becomes commitment or where uncertainty grows into hesitation.
Practices that win in this room keep the handoff tight, smooth, and confident. They remove the left-alone-in-silence moments that create anxiety. They treat the patient as the hero of the story, not the object of a procedure. They engage on a human level before diving into clinical detail.
When patients feel known instead of managed, they say yes more often and they stay excited throughout treatment.
Free Growth SessionMid-Treatment Visits — The Overlooked OpportunityThis is where many practices unintentionally lose the patient experience altogether.
Routine appointments easily slide into autopilot. The assistant has done this exact wire change ten times today. The patient knows the drill. Everyone falls into the rhythm. That is the danger.
A patient who feels invisible mid-treatment becomes disengaged. They stop wearing rubber bands. They lose excitement. They feel like a number.
The practices that maintain loyalty during routine visits do one thing consistently: they never stop seeing the patient. That means personalized notes that allow any assistant to pick up the conversation, asking about the football game or the prom or the test or the birthday or the struggle, staying energetic even in routine appointments, and celebrating small steps toward the end result.
Efficiency does not cost empathy. Efficiency creates space for empathy.
Retention — The Most Undervalued Stage Of The Entire JourneyMany offices treat retention like the checkout lane. Here are your retainers, congrats, call us if something breaks.
Retention is where practices lose referrals and where they could be gaining them.
Retention works best when the team celebrates the finish line with real enthusiasm, when debond day is treated like a milestone worth cheering for, when the patient leaves feeling proud of what they accomplished, when the team makes the experience fun and memorable and personal, and when you reinforce why wearing retainers matters without guilt or shame.
When the final memory is a great one, patients become raving fans. And when they inevitably need retreatment years down the road, they come back to the place that made them feel cared for, not the cheapest or closest option.
Free Growth SessionWhy This Matters — The Human ChallengeYour team is human. They get tired. They get overwhelmed. They deal with difficult patients. They have personal stress.
When they are stretched thin, the first thing to disappear is the patient experience. That is why the culture has to carry the weight, not individual moods.
A consistent patient experience comes from clear standards, strong systems, personal accountability, team cohesion, morning huddles that reinforce connection, and leadership that models presence and empathy.
This is not about perfection. It is about direction. A one percent improvement every day builds a culture that becomes unstoppable.
The Practices That Win Care The MostAt HIP, we say it often: you do not build a great practice by focusing on teeth. You build it by focusing on people.
Clinically excellent orthodontists are everywhere. Patient-centric teams are rare.
The practices that become market leaders are not the ones with the newest tech or the flashiest marketing. They are the ones patients talk about long after the appointment is over because the experience made them feel something real.
If you want to grow, improve your systems, and elevate your team, start with the one thing your competitors cannot copy: the way you make people feel when they walk through your door.
Do that consistently and your practice becomes unforgettable.
Free Growth SessionThe post Why Patient Experience TRUMPS Technology in Orthodontics appeared first on HIP Creative.
Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.”
A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing.
The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture.
Why One Time Training Kills GrowthWhen training is an event, your practice stays stuck in reaction mode. You only coach after mistakes, complaints, or resignations. By then, you’re cleaning up fires instead of building people.
Here’s the pattern that plays out in most practices. A new hire gets paired with your “strongest” team member. That leader is already buried in their own workload, so they show shortcuts instead of deep explanations. The new person picks up just enough to stay afloat. Everyone assumes the job is done.
But orthodontic practices don’t stay still. Systems change. Software updates. Patient expectations rise. Insurance rules shift. If your team never gets space and structure for continuous learning, they’ll keep doing what they’ve always done. Even when you need something completely different.
The emotional toll is real too. Without clear expectations for days 30, 60, and 90, a new hire never knows if they’re winning. They catch feedback only when something breaks. They sense the doctor’s frustration but not the reason. That builds anxiety fast.
High performers burn out because they’re constantly training others on the fly. Low performers coast because nobody defined what success actually looks like. Patient experience becomes a coin flip. One family gets a red carpet welcome. The next one gets a rushed check-in from someone who can’t answer basic questions.
That’s how training problems quietly become culture problems. Then turnover problems. Then growth hits a ceiling.
The Shift — Training As Intentional CultureFlip the switch with one decision. Training isn’t something you check off. It’s something you build into how your practice breathes every single day.
Stop playing defense. Start playing offense. Instead of coaching around fires, set a rhythm. Define what someone should know and do at 30, 60, and 90 days. Block time for one on ones, coaching, and questions. Make it clear that learning isn’t just for new hires. It’s for everyone, all the time.
This doesn’t require a massive time commitment. Everyone has the same hours in a day. The difference is what leaders choose to prioritize. A 15-minute check-in each week with a key team member can prevent dozens of hours of upset patients, staff gossip, and repeated mistakes.
When training becomes your culture, you stop expecting people to just know. You start expecting them to grow.
Design Training For Real HumansHere’s another trap. The assumption that everyone learns the same way. Shadowing is valuable. It’s not enough on its own.
Some people need hands-on practice with guidance. Others need to talk it through and ask questions. Others need written steps they can review later. When training is generic and rushed, it drains both trainer and trainee. Neither one walks into the next session excited.
Mix observation with hands-on work. Break complex processes into smaller wins and celebrate progress along the way. Make room for questions and curiosity, not just lectures.
Draw a parallel to continuing education for doctors. Clinicians don’t take one course early in their career and call it done. They keep learning because standards of care change. Your team needs the same commitment. Front Desk staff, Clinical Assistants, and Treatment Coordinators need ongoing growth to stay aligned with what patients expect today, not five years ago.
When your entire team is engaged in learning, the practice feels alive. People aren’t just clocking in. They’re getting better.
One Role, One Story, Real TransformationRedefining a single role can transform both a person and your whole practice.
Picture this. A Front Desk team member has been parked in a corner with an unspoken message: just sit there, answer phones, check people in. Her title reflects it. Her daily experience reflects it. Over time, she internalized the message and operated at that level.
Instead of replacing her, reframe the role. Change her title to something like “Patient Satisfaction Specialist” or “First Impression Expert.” Train her on how to stand and greet, how to introduce herself by name, how to guide families through your lobby, and how to create warm, personal phone calls.
The shift was immediate. She owned the lobby experience. Patients got greeted with eye contact and genuine care. New callers heard enthusiasm. The Front Desk stopped being a transactional checkpoint. It became a hospitality station that set the tone for everything else.
Better greetings and more thoughtful calls helped with retention and reviews. Clinical teams faced less friction because patients already felt cared for before sitting in the chair.
Every role in your practice can be a growth lever if you define its purpose and train to that purpose. When people understand the why behind their tasks, accountability stops feeling like punishment. It becomes a badge of pride.
Watch how this plays out in daily moments. A team member notices a parent looks cold and offers a blanket without being asked. An assistant remembers a song a patient mentioned and queues it up next visit. A coordinator recognizes a nervous family and slows down to address their real fears. These aren’t random kindnesses. They’re the natural outcome of people who understand their role in the patient journey and feel empowered to act.
The Cadence That WorksYou don’t need a complex training program to make this happen. You need something structured and simple.
The heartbeat of this is one on ones. Team huddles matter. Staff meetings are valuable. But nothing replaces looking someone in the eye and talking directly about their experience, their goals, and their growth.
Schedule a 15-minute weekly check-in. Ask what’s going well, where they’re struggling, and what support they need. Because this rhythm stays consistent, those conversations feel safe. They signal investment, not trouble.
Add a 30-minute monthly development conversation. Review what happened over the past few weeks. Connect performance to specific behaviors and decisions. Talk through real cases, what worked, what could shift next time. Let them use you as a sounding board to brainstorm.
Step into a 60-minute quarterly growth conversation. Widen the lens. Discuss personal goals, where they want to grow, and how that connects to where the practice is heading. Treat these as pivot points, moments to reset focus and clarify the next cycle.
Start every meeting with what’s working. Make team members feel seen and valued before you talk about gaps. That shift alone primes the conversation for openness and kills the fear that a one on one means they’re “in trouble.” Over time, your team will look forward to these meetings because they feel like real investment.
Your 90-Day Action PlanYou don’t need to be perfect to start. You need consistency.
First, audit how training actually happens right now. Where do new hires get information? Who do they shadow? When do you check-in after week one or two? Where do issues usually surface, front desk or clinic or consultations? Don’t judge. Just observe. The goal is to see the gap between what you intend and what your team actually experiences.
Second, pick one role. Maybe it’s the Front Desk. Maybe it’s a Clinical Assistant or Treatment Coordinator. Pick the area where confusion or turnover has been most obvious. For that role, write down what you expect someone to know and do at 30, 60, and 90 days. Keep it simple and rooted in reality, communication, patient experience, and key responsibilities.
Third, put a cadence on the calendar. Schedule a 15 minute weekly check-in and a 30-minute monthly conversation for the next three months. Decide right now that you’ll start each meeting by asking what’s going well. That one habit changes the tone more than anything else.
Listen closely during those conversations. Where does this person feel unclear, undervalued, or underused? What part of their role do they love? Where do they feel least confident? Invite them to share ideas for improving patient experience or efficiency in their area.
Then empower them to run one small experiment. Maybe it’s a new greeting script. Maybe it’s a comfort station with blankets and stress toys for anxious families. Maybe it’s better follow-up on pending treatment plans. Define what success looks like together and decide how you’ll measure it.
At day 90, step back and compare. How is this person performing now? How has their confidence shifted? What’s the impact on patients or the rest of your team? Use those insights to refine the cadence and roll it out to the next role.
The Practice You BuildTraining problems aren’t solved by one more manual or a longer orientation. They’re solved when training becomes a living part of how your practice operates.
When you move from one time training to ongoing coaching, everything shifts. Team members feel valued instead of disposable. Expectations are crystal clear instead of vague. Accountability feels like empowerment instead of punishment. Patients feel the difference the moment they walk through your door. They see it in a genuine greeting. They hear it in a caring voice. They feel it when someone remembers their name or anticipates what they need.
As your team grows, your practice grows. Turnover drops. Reviews climb. Your days stop feeling like fire drills and start feeling like purposeful, predictable progress.
You don’t need a perfect system. You only need to decide that training is no longer a box to check. Choose one role. Set a simple cadence. Have the conversations. Let continuous coaching become the heartbeat of your culture.
Start this week.
Free Growth SessionThe post 10 Training Mistakes Ruining Your Orthodontic Practice appeared first on HIP Creative.
Why Your Local SEO Isn’t Working Beyond Your City LimitsIf you feel weirdly invisible to people just 20 or 30 minutes away, you’re not imagining it.
You’ve done the basics. Website? Check. City name in a few headings? Done. Google Business Profile? Live. On paper, you’re doing local SEO.
In reality, you’re only visible to a thin slice of the people who could realistically become patients.
The practices quietly winning are doing something different. They’re not just doing SEO for their city. They’re building a strategy around specific neighborhoods, suburbs, and nearby towns. They’re sending Google extremely clear signals about where they want to show up and why they deserve to be there.
That’s hyperlocal SEO.
Local SEO vs Hyperlocal SEO — Why The Difference MattersMost marketing conversations blur these two together. Start by separating them in your mind.
Local SEO is usually “We’re an orthodontist in [city].” Your city name lives in title tags and H1s. A Google Business Profile ties to your address. Maybe a service area list sits buried in a footer. That used to be enough.
Hyperlocal SEO is different. It focuses on specific nearby towns, suburbs, and neighborhoods, not just your main city. It’s built around how people actually search in those areas: “orthodontist in Pace” or “braces near Lake Nona.” It’s supported by real content and signals for each area, not just listing town names in a paragraph.
Why does this matter?
Because Google cares about proximity and relevance at a granular level now. Someone searching from a small town outside a metro isn’t just seeing the best site in the big city. Google is trying to answer: “Who is truly the best and most relevant option for this specific person, in this specific place, at this moment?”
If your competitors are sending stronger signals for those surrounding areas, you’ll lose those searches even if you’re objectively the better practice.
Free Growth SessionStart With Where Patients Actually Come FromThe biggest mistake practices make with SEO is guessing.
You don’t need to guess. You already have data in your practice management system and inside your own head.
Ask a few simple questions. Which towns, suburbs, or rural communities do your current patients actually live in? Where do people commonly tell you they’re driving in from? Which areas feel like a natural extension of your community, and which don’t?
If you sit down and list this out, you’ll end up with a set of realistic service areas.
For example, if your practice is in Pensacola, you might pull in patients from Gulf Breeze, Pace, Milton, or farther out. If you’re in Orlando, you might see people from Lake Nona, Dr. Phillips, Winter Garden, or Clermont.
That list is your starting point.
Then layer in your ideal patient. Are you primarily serving adults or families? Do you have a strong aligner focus, or are you braces heavy? Are you trying to attract young professionals, busy parents, or retirees?
Different neighborhoods have different mixes of those people. A retiree-heavy community might not be your priority if you’re trying to become the go-to practice for kids and teens. A high-growth suburb of young families might be a perfect target if you want more Phase I and full treatment cases.
The most important part: your SEO partner can’t know this on their own. You live in this market every day. You know which areas feel aligned and which don’t. When you share that information openly, it changes the entire strategy.
Turn Your Real Service Area Into Hyperlocal Targets
Once you know where your patients come from and where you want to grow, you can convert that into actual SEO targets.
Start small and focused.
Pick three to five priority areas around your main office. These are places where people already come from, or you’re confident people would come from if they actually knew you existed.
For each of those, you’ll eventually want a clear understanding of how people in that area search for care, a dedicated content plan that speaks directly to them, and strong signals to Google that your practice is relevant to that area.
This is where the difference between mentioning a town and owning it in search really starts to show.
Free Growth SessionBuild Real Hyperlocal Assets, Not Throwaway MentionsHyperlocal SEO shows up in two main places: your website and your Google Business Profile.
On Your Website
Most practices do this wrong by simply dropping a list of towns at the bottom of their homepage.
Something like: “We serve patients from Pensacola, Gulf Breeze, Pace, Milton and the surrounding areas.”
Google looks at that once, shrugs, and keeps rewarding the site that actually built content around those areas.
Instead, create dedicated neighborhood or town pages. Each priority area gets its own page. For example, “Orthodontist in Pace,” “Braces for kids in Gulf Breeze,” or “Clear aligners in Lake Nona.”
These pages shouldn’t be fluff. They should explain who you are and why patients from that area choose you. Talk about how far you are, how easy it is to get to you, and why the drive is worth it. Include the treatments you want to promote in that area. Reflect something real about that community, not generic copy.
Structure them so Google understands what they’re about. That means using the town or neighborhood name in the page title and main heading. Include related phrases people actually type, like “[neighborhood] orthodontist” or “braces near [neighborhood].” Write clear, helpful content that a real parent or adult would find useful, not keyword soup.
Use your competitors as a guide, not a template. Look at who already ranks for “orthodontist in [town]” or “[town] braces.” Study how long their pages are, what questions they answer, and how they talk about the area. Then build something at least that robust, but in your own voice and with your own strengths.
On Your Google Business ProfileYour Google Business Profile is often the first impression someone has of you. It needs to support your hyperlocal strategy.
Make sure the towns and neighborhoods you want to attract are listed correctly in your service areas. This doesn’t replace real content, but it adds another signal. Publish posts that directly reference the areas you care about and the services you want to grow. For example, a post about “Braces for teens in Gulf Breeze” featuring a real patient story. When possible, patients mentioning the town they live in in reviews can be a subtle but powerful reinforcement of your relevance to that area.
Avoid The Common Hyperlocal SEO Traps
There are a few patterns that quietly sabotage hyperlocal efforts.
Trap One: Thin, Copy-Paste Pages
Creating 20 neighborhood pages that say basically the same thing with the city swapped out is worse than doing nothing. Google can see through it and users bounce as soon as they sniff generic content.
Better to have three or four strong, thoughtful pages than 20 weak ones.
Trap Two: Trying To Be For Everyone, Everywhere
If you tell your SEO partner, “We want to rank for everything in a two-hour radius,” you’ll end up spreading budget and focus too thin.
You know there are certain areas that don’t make sense for your practice, whether because of drive time, demographics, or competition. Say that out loud. It helps you double down where you can actually win.
Trap Three: Thinking Rankings Are The End Goal
The point isn’t just to be number one for “orthodontist in [town].”
The point is families are willing to drive 30, 45, even 60 minutes because they feel like you’re the right fit. Your messaging, reviews, and experience all back up what they saw in search. New patients who live outside your main city come in already warm, not skeptical.
SEO gets them to your door. Your brand and experience are what turn them into starts and referrals.
Free Growth SessionMeasure Whether Hyperlocal Is Actually WorkingYou never want to pour energy into this and then have no idea whether it moved the needle.
Here’s how to track it.
Watch Your Hyperlocal Keywords
Make sure your reporting includes “[Town] orthodontist,” “[Town] braces,” “[Town] Invisalign” or “clear aligners in [town],” and variations with “near me” and “near [town].”
Look for movement from not ranking at all to being on page two or page one. Watch for climbing up the map pack rankings for those phrases over time.
It won’t be instant, but you should see momentum if your content and structure are solid.
Use Your Analytics
In Google Analytics or whatever tracking you use, watch where website sessions are coming from geographically. Look at whether visits from target towns and zip codes are increasing. Check whether those visitors are spending time on the site and converting, not just bouncing.
You want to see growth from towns that previously contributed very little traffic.
Listen To What Patients Say
This part isn’t fancy, but it’s powerful.
Train your front desk or treatment coordinator to ask new patients two simple questions: “How did you hear about us?” and “Where are you driving in from today?”
When you start hearing answers like “We were looking for an orthodontist in [town] and found you on Google” or “We’re driving about 45 minutes, but your reviews and website made us feel comfortable,” that’s proof your hyperlocal work isn’t just moving rankings. It’s changing behavior.
Free Growth SessionA Simple Hyperlocal Action Plan You Can Start This MonthTo make this feel manageable, here’s a simple sequence you can follow.
Week One: Map Your Real Service Area
List all towns, suburbs, and rural communities that already send you patients and you want more of in the future. Circle the top three to five you believe have the most potential.
Week Two: Audit Your Footprint
On your website, highlight everywhere those towns are mentioned now. Note which ones have dedicated pages and which are only in footers or random paragraphs. On your Google Business Profile, check that your service areas reflect your real service area. Review your recent posts. Are any of them explicitly speaking to those specific towns?
Weeks Three to Six: Build Your First Wave of Hyperlocal Content
Create one new neighborhood or town page per week for your top priorities. Make each page focused on how people in that area actually search, specific about why people from there come to you, and strong enough that you’d be proud to send a friend there if they asked for information. Publish one or two Google Business posts each week centered around those towns and one key service.
Ongoing: Review and Refine
Every quarter, look at keyword rankings for your hyperlocal phrases, traffic and calls from target areas, and what new patients say when you ask where they’re coming from.
As certain areas respond well, you can repeat the process for new neighborhoods or towns around your office, just like adding rings around a hub.
Bringing It All TogetherHyperlocal SEO isn’t a trick or a hack. It’s simply aligning your digital presence with the way people actually live, search, and decide.
Most practices will stay stuck at the “we did SEO for our city” level and wonder why they keep losing out on patients from 20 or 30 minutes away.
You don’t need to be one of them.
If you start with real patient behavior instead of assumptions, pick a focused set of neighborhoods and towns, build real, specific content that speaks to those communities, and track what actually happens on your site and in your new patient consults, you can transform your website and Google profile from a static brochure into a real driver of growth beyond your immediate neighborhood.
You know your community. A good SEO partner knows how to translate that into structure, content, and signals that search engines understand.
When you bring those two together, you don’t just rank. You become the obvious choice for the right people, even if they have to drive a little farther to get to you.
Free Growth SessionThe post 3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025 appeared first on HIP Creative.
Most practices are sitting on six figures in easy revenue. The cash is already inside your walls, hiding in three places: unscheduled observation patients, no-shows, and unanswered calls. Run reports. Set simple targets. Work a consistent follow-up cadence. You’ll add new starts without chasing a single lead.
Reframe Observation — From “Not Ready” To “Pre-Approved”Observation isn’t a waiting room. It’s a relationship you actively nurture so the eventual “yes” feels effortless. These patients already like and trust you. Letting them drift is a quiet leak that costs you real money. If they don’t understand why they’re returning, you lose momentum. Build value in every touch and book the next appointment before they leave.
The “Uncashed Check” Mechanics And The 80 Percent RuleThink of observation patients as checks in your hand. You don’t have the money until you take it to the bank. Value between visits is what turns that check into cash at the consultation. Track your schedule rate on observation. If 80 percent or more of observation patients have a next appointment booked, you’re healthy. Under 80 percent? You have a pipeline problem to fix now. Close the two big loss paths fast: cancellations that never get rebooked and visits with no clear reason to return.
Follow-Up That Actually Converts — Cadence And ChannelsMost teams quit after one or two attempts. That’s where conversions die. For colder records, plan for consistency over weeks with multiple touchpoints, not a couple of polite calls. Use text first because it gets replies fastest. Layer calls for tone and personal connection. On reactivation days, give two touchpoints in the same day so your number registers, but don’t do that every day. For long-stale patients, expect fifteen to twenty total touchpoints across text, calls, email, and even postcards.
Roles, Reporting, And A Rhythm The Team Can WinDay to day, the Treatment Coordinator should own the observation pipeline and know the numbers cold. The scheduling team supports outreach, and the doctor stays in the loop with regular reviews. Leadership should scan a simple set of KPIs weekly and get a monthly snapshot of total observation count and the percent not scheduled. This isn’t micromanaging. It’s accountability with help, praise, and clear goals. People respect what you inspect.
Phone Skills That Lift Show Rates Before The TC Ever Calls“Say it with a smile” isn’t a cliché. Patients hear your tone. Many callers have dental anxiety and need to feel seen and safe. Pre-frame the experience on the first call: same-day starts are possible, here’s what we’ll cover, and here’s what we need in advance. Capture personal notes that make the handoff to the TC seamless and human, including whether they’ve met the doctor before. These details raise confidence and reduce friction on arrival.
Missed Calls Are Missed StartsTrack your answer rate and staff peak hours. Ten missed calls in a day can equal a five-figure leak. A single missed start-capable call each day adds up to roughly a million dollars over a year. Use call recording and VoIP reporting to spot busy windows and adjust coverage. Set a clear answer-rate goal and celebrate the behaviors that hit it.
Practical TakeawaysSet the bar — Keep observation schedule rate at or above 80 percent. If you’re under that threshold, start working the list immediately.
Work freshest first — Segment your unscheduled observation list by last-seen date. Under twelve months responds faster, older records need more touchpoints.
Run the cadence — Text first. Add calls for warmth. On sprint days, use two touches in one day, then space out follow-ups. Expect fifteen to twenty total touches for long-stale charts.
Make it visible — Review a simple weekly report and a monthly snapshot. Praise specific wins. Offer help before problems snowball.
Pre-frame success — On new-patient calls, set same-day-start expectations, gather insurance in advance, and capture personal context for the TC handoff.
Protect the front door — Monitor answer rate, staff to peak volume, and use recorded calls for coaching. Aim high and celebrate progress.
ConclusionYour observation column isn’t a pile of “not yets.” It’s a stack of uncashed checks. Build value at every visit, schedule the next one before they leave, and run a follow-up rhythm that matches how people communicate today. When you do, you turn quiet goodwill into reliable starts without buying a single new lead. That’s how you take the check to the bank.
The post The FOLLOW-UP Secret That Will CHANGE Your Orthodontic Practice appeared first on HIP Creative.
You see someone in brackets at the grocery store. They’re not your patient. Feel that twinge? You’re not alone. Most of us were trained to think like rivals, to assume a fixed pie, to measure wins and losses street by street. But the founders and doctors who are actually winning play a different game entirely. They replace scarcity with abundance, define the real competition as household attention and discretionary dollars, and align their teams and systems to serve more people, better. That mindset shift changes everything: how you judge a lead, how you train your team, how you run a consult. The practices that grow fastest aren’t chasing neighbors. They’re building capacity to meet a much larger unmet need.
The False Scarcity And The Real MarketHere’s the early-career trap. Someone you know chooses another orthodontist, and frustration creeps in. Beneath that reaction sits a belief that there are only so many cases to go around. Wrong game.
You’re not mainly competing with other orthodontists. You’re competing with Disney+, home renovations, car payments, and a thousand other ways families spend limited time and money. The data backs this up: far more people could benefit from treatment than those who actually start each year. The smarter play is to expand demand and remove friction, not guard a tiny slice.
The abundance view is practical, not naive. When neighboring practices do better, your category grows, referral patterns stabilize, and you’re less likely to get sideswiped by zero-sum tactics. That’s a healthier, more durable competitive landscape for everyone.
Free Growth SessionFrom Offense To Service: Why No Lead Is A Bad LeadAbundance shows up in daily behavior. It replaces judgment with service. Instead of labeling inquiries as “bad,” you ask how to make things easier for the customer. You design follow-up that respects timing, because timing is often the variable, not motivation. This shift lowers defensiveness and raises conversion over longer horizons.
The same applies to feedback. You can treat coaching as criticism, or as an opportunity to get better. Teams that choose the latter create compounding advantage because they improve faster than rivals who protect their ego. That attitude is ready for growth, and it spreads.
A related discipline is unoffendability. When leaders practice humility and resist taking things personally, they notice useful signals, adopt better ideas, and stay steady in front of the team. That steadiness is contagious in consults, in handoffs, in the waiting room.
Invest In The Team, Collect Pearls, Scale Quality With SystemsThe fastest path to abundance is people investment. Bring your team to trainings, expose them to different offices, and collect “pearls” from good and bad examples. Some team members will move on. Invest anyway. The return on investment appears in better execution, faster adoption of best practices, and a wider base of capable eyes on your patients and processes.
This isn’t about novelty for its own sake. Elite operators are learn-it-alls, not know-it-alls. They obsess over fundamentals, build repeatable systems, and lead people to run those systems consistently. Phone answering, show rates, booking discipline, and conversion are boring words, yet they separate peak performers from everyone else. Control what you can control, and don’t let external cycles become excuses for poor fundamentals.
Free Growth SessionRun A Business That Happens To Be A PracticeWhen you view your work as a business that happens to be a practice, you listen to the customer first, not vendors or peers. You simplify choices and show the outcome patients care about, then provide clinical depth when they ask for it. Many practices unintentionally present like they’re defending a case to faculty. Patients mainly want a great result and a smooth experience. Make it easy for them to say yes.
This patient-first view doesn’t cheapen the craft. It clarifies it. The product is a confident, healthy smile and a frictionless journey to get there. When your process and messaging align with what patients actually want, you grow total demand rather than fight for scraps.
Think of the relief a parent feels when a treatment plan finally makes sense. That moment happens when you speak their language, not yours. Lead with the outcome, backfill with details as needed, and confirm next steps before they leave the room.
The Mindset FlywheelTeams mirror leaders. If you work on yourself, you tend to attract people with similar standards and energy. In sports, championship cultures elevate everyone around them, and that same effect exists in practices that choose abundance and discipline. Culture isn’t slogans. It’s daily behaviors that compound.
The flywheel looks like this. Intellectual humility opens you to better ideas. Better ideas get turned into systems. Systems are taught to people. People execute reliably, which improves patient experience. Results reinforce the learning habit, which strengthens humility. Around and around it goes. The longer you run it, the more you separate from practices that chase tactics without foundations.
Free Growth SessionPractical Takeaways You Can Use This QuarterRun an abundance audit. List three places where you act from scarcity, then rewrite each one as a service behavior. Example: replace “bad lead” language with “not ready yet,” and build an extended nurturing cadence.
Codify “no lead is a bad lead.” Build a follow-up system that lasts months, not days. Treat timing as the variable, keep tone friendly, and make the next step simple in every touch.
Invest in team learning. Take two team members to an external training, and schedule two practice visits. Capture three pearls per visit and implement one improvement per month.
Tighten the fundamentals. Review call handling, show rates, and same-day starts weekly. Ask where a system, a script, or a visual would make success easier for the average team member.
Simplify the consult. Lead with the outcome patients care about, then backfill with details as needed. Confirm next steps before they leave the room.
Model unoffendability. In one-on-ones, ask for one piece of feedback you can act on this week, say thank you, and do it. The team will follow your lead.
Abundance isn’t a motivational poster. It’s an operating system. It redefines the market you’re trying to win, it changes how you treat prospects who aren’t ready yet, it raises your standards for team training, and it forces you to listen to what patients actually want. When you do those things, you stop guarding slices and start growing the pie.
The numbers point to a massive gap between people who could benefit and those who start each year. The real upside isn’t in outmaneuvering the neighbor. It’s in removing friction and serving more families who would happily say yes if you made it easier. Control what you can control, keep learning, and let humility, systems, and people do the compounding.
Ready to build your abundance playbook and turn it into results? Book a free growth strategy call, and we’ll help you design the mindset, systems, and team routines that create the practice you’ve been working toward.
Free Growth SessionThe post 9 Mindset Shifts That SECRETLY Double Your Success appeared first on HIP Creative.
Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear.
They don’t mean to ghost you. They just get busy, lose confidence, or hit a financial snag.
But here’s the truth: buried in those old leads are your future patients. The difference between practices that grow and those that plateau? Persistence.
At HIP Creative, the New Patient Scheduling Team exists for one reason: make sure no potential patient falls through the cracks. They combine strategy, empathy, and relentless follow-through to transform “not yet” into “yes.” What happens on those calls goes far beyond scheduling. It’s about building trust, nurturing relationships, and understanding the real human stories behind each lead.
The Patient Who Said Yes After Two YearsPicture this: a lead sits in your system for two full years before finally scheduling.
For months, the New Patient Scheduling Team kept reaching out. The patient carried dental anxiety from previous bad experiences. She worried about the cost. But the follow-up never stopped.
Eventually, the timing clicked. The conversation wasn’t about pushing. It was about listening. That patient felt heard for the first time in years and decided to take the next step.
This story repeats itself constantly. Patients aren’t saying “no” forever. They’re saying “not right now.” The difference between losing them and helping them is how long you’re willing to stay in touch.
Why Follow-Up Gets ForgottenMost front desk teams want to follow up. They know it matters. But in reality, they’re pulled in ten directions at once: checking in patients, verifying insurance, answering phones, managing schedules, and handling walk-in chaos.
Follow-up becomes the first casualty when the day gets hectic. Calls go unanswered. Texts go unsent.
As one team member put it, “The front desk is juggling so much. The phone rings, a patient walks in, another is checking out. Something has to give, and it’s usually the leads.”
That’s where the New Patient Scheduling Team steps in. By taking that responsibility off the in-office team, they free your staff to focus on what happens inside the practice while ensuring that every single lead still gets nurtured with care and consistency.
Free Growth SessionThe System Behind PersistencePersistence isn’t about luck or endless calling. It’s a process built on proven cadence, thoughtful timing, and authentic communication.
Here’s how the New Patient Scheduling Team does it:
Multiple Touch Points. They call leads at different times of day: morning, afternoon, and evening. This increases the chance of connection.
Text Before Calling. A quick, friendly text saying “Hey, this is Alyssa from [Practice Name]. I’ll be giving you a quick call shortly” builds trust and boosts answer rates.
Double Dialing. Calling twice back to back is surprisingly effective. It signals that the call matters.
Three-Day Cadence. Each lead is contacted multiple times over consecutive days, with strategic spacing to avoid feeling intrusive.
Long-Term Nurture. Even after months or years, the team continues reaching out with empathy and context. No lead is ever lost.
This cadence transforms follow-up from a task into a strategy. Every call, text, and note builds momentum. Every interaction brings a patient one step closer to starting treatment.
The Power of Empathy and TonePersistence only works when it’s paired with empathy. The New Patient Scheduling Team isn’t reading from a script. They’re listening for the “why” behind a patient’s hesitation.
Is it cost? Fear? A bad experience? Timing?
When someone says, “I can’t afford it,” the response isn’t a canned rebuttal. It’s a conversation about financing options, current offers, and the value of care. When a parent worries about their child’s anxiety, the tone shifts: calm, patient, reassuring.
Every team member is trained to adjust their tone, pace, and language based on the person they’re speaking to. A fast talker from New York gets quick, direct responses. A parent from the South gets warmth and conversation.
It’s not about selling. It’s about connecting. And connection builds confidence.
Free Growth SessionThe Hidden Cost of Missed CallsThe numbers tell their own story.
Missing just one call per day can cost a practice nearly one million dollars in lost production over a year.
That’s not hypothetical. It’s math. Every call represents a patient who could have started treatment, referred friends, or brought in family.
When you multiply that by weeks, months, and years, it becomes clear: follow-up isn’t an afterthought. It’s one of the most powerful growth levers a practice can control.
No Lead Is Ever LostInside PracticeBeacon, the team manages thousands of leads at once. Not one of them is considered dead.
They use a category called Long-Term Nurture, a list where leads who haven’t answered still receive regular, thoughtful outreach.
One specialist put it best: “A lead is never lost to us. Even if it’s been two years, we’ll still call, text, and check in. Life changes. Timing changes. Circumstances change.”
That long-term nurture process creates wins months or years down the road. Sometimes it’s the same patient finally ready. Sometimes it’s their child, sibling, or friend who schedules because of that consistent presence.
Persistence compounds over time.
Free Growth SessionTurning Conversations into DataAnother advantage of having a dedicated team? Insight. Every call becomes feedback that helps refine marketing and improve results.
The New Patient Scheduling Team works directly with HIP’s paid media department to share patterns they notice on calls: leads mentioning distance, cost concerns, or confusion about an offer.
If the leads are too far from the office, targeting radius gets adjusted. If cost objections increase, the offer gets re-evaluated. If engagement dips, messaging gets refined.
That real-time feedback loop saves partners money and improves conversion rates. It’s a full-circle approach where marketing and patient experience align.
Training That Never StopsPersistence requires precision. Precision requires training.
The New Patient Scheduling Team doesn’t just rely on initial onboarding. Every week, calls are reviewed, tone is analyzed, and feedback is shared.
Team members practice slowing down, listening better, and adjusting to different patient personalities. They refine objection handling, empathy cues, and timing strategy.
As one specialist put it, “It’s easy to get comfortable when you make thousands of calls. That’s why we listen back, critique ourselves, and sharpen each other. There’s always something to improve.”
That continuous learning ensures that every call, the first or the five hundredth, feels personal, professional, and patient-centered.
Free Growth SessionProof That Persistence WorksThe results speak for themselves.
One partner who began working with the New Patient Scheduling Team saw production grow from one million dollars to 2.9 million dollars in just twelve months. The difference wasn’t a flood of new leads. It was better handling of the leads they already had.
That kind of growth doesn’t happen by accident. It happens when consistency meets compassion, when systems meet skill, and when practices refuse to let potential patients slip away.
Final ThoughtsEvery lead represents a person, not just a number. And every person has their own timing, fears, and reasons.
The New Patient Scheduling Team succeeds because they understand that. They never assume a lack of response means a lack of interest. They stay patient, empathetic, and persistent.
In a world where attention spans are short and competition is fierce, the practices that win are the ones that care enough to keep showing up.
Because persistence doesn’t just book appointments. Persistence builds practices.
Ready to turn your missed calls into growth? Let’s talk about how the New Patient Scheduling Team can elevate your practice.
Free Growth SessionThe post The Secret To Filling Your Schedule Fast! appeared first on HIP Creative.
Growth feels good. New signage. New markets. New potential. But here’s the catch: opening another location doesn’t guarantee success. It guarantees overhead, stretched resources, and thinner margins.
One orthodontist learned this after years of splitting attention across multiple offices. His breakthrough? He closed a location everyone called a “goldmine.” His practice grew 50 percent in a year.
True growth isn’t about multiplying offices. It’s about mastering what you already have before chasing the next opportunity.
https://youtu.be/A6IaQIuzROg
The Hidden Cost of Expanding Too SoonExpansion looks like progress. But the math tells a different story.
Open too early and you’ll multiply overhead before you see new revenue. Rent doubles. Utilities double. Staff doubles. Marketing doubles. Meanwhile, your margin shrinks and your focus scatters from excellence to survival.
One doctor put it bluntly: “My strategy was making the least amount of money possible and spending the most on things I didn’t get to enjoy.”
When he finally closed that underperforming location, profit trapped in inefficiency suddenly appeared. No new patients needed. No new systems. Just eliminating waste revealed growth hiding in plain sight.
What Stewardship Actually MeansStewardship isn’t a soft concept. It’s a business discipline. You maximize what’s in your hands before asking for more.
Too many orthodontists expand out of impatience or status seeking, not readiness. The question shouldn’t be “Where should I open next?” It should be “Am I truly maximizing what I already have?”
Real stewardship starts here:
Know your true numbers. If you can’t name your margin per case or cost per new patient, you’re guessing, not growing.
Optimize every touchpoint. Are leads answered in three minutes or three hours? Are patients clear on next steps? Small fixes create massive returns.
Develop your team. Great operators multiply your impact without multiplying your costs. Invest in people before you invest in square footage.
One orthodontist nailed it: “Let’s perfect our model, then duplicate it.”
Free Growth SessionOperations Trump Appearance Every TimeFlashy offices and cutting-edge brackets don’t win patients. Patients already assume you’re qualified. What separates you is how you operate.
Competing on operations means building workflows that eliminate friction. Your team anticipates needs. Your systems deliver clarity and speed. Your experience feels effortless because consistency compounds over time.
Patients don’t care about your aligner manufacturer or practice management software. They care about feeling heard, understood, and confident. Deliver those things systematically, not sporadically, and you’ll win over time.
The Ego Trap Every Orthodontist FacesWalk into any orthodontic conference and you’ll hear the same question echoing: “How many locations do you have?”
It’s become a scoreboard. Expansion earns applause. Excellence doesn’t get the same attention.
The result? Practices chasing status instead of sustainability. Growth driven by ego, not readiness. And most orthodontists are artists at heart, passionate about their craft, but business growth demands an entrepreneur’s mindset.
The shift is simple:
From artist to architect. Design systems that scale, not just cases that wow.
From ego to empathy. Focus on what patients actually want, not what impresses colleagues.
From more to better. Serve deeply before you serve broadly.
Stop chasing applause. Start refining your systems. Profit follows.
Free Growth SessionThe Stewardship Framework for Sustainable GrowthBefore you expand, run this checklist:
- Audit your current operations. Review every department for missed opportunities. No-shows. Follow-up gaps. Slow lead response times. Weak community ties. Fix what’s broken before building new.
- Eliminate waste. Identify recurring costs that don’t create return. Unused office space. Redundant marketing channels. Excess inventory collecting dust. Cut what doesn’t serve growth.
- Double down on what works. Strengthen your referral network. Reactivate old leads. Reinvest in high-performing team members. Amplify success before creating new experiments.
- Document your systems. If your model isn’t documented, it can’t be duplicated. Write down what works so you can replicate it reliably.
- Expand only when you’re ready. When your core location runs efficiently, profitably, and predictably, then consider multiplying. Not before.
Expansion is multiplication. Stewardship ensures you’re multiplying something worth replicating.
Focus Before You MultiplyStewardship isn’t about staying small. It’s about growing smart.
Orthodontists who master stewardship see deeper profits, stronger teams, and steadier growth. Those who skip it end up overextended, underpaid, and overwhelmed.
Before you open that next location, ask yourself: Have I truly maximized what’s already in my hands?
Because the best orthodontic practices aren’t the biggest. They’re the most disciplined.
Free Growth SessionThe post The #1 Thing Orthodontists Need to Do to Grow Their Practice appeared first on HIP Creative.
The Three Pillars That Build Unstoppable Orthodontic TeamsMost orthodontic leaders think motivation lives in the paycheck. Add a bonus here, throw in a perk there, and watch performance soar. Except it doesn’t work that way.
True motivation isn’t bought. It’s built. Dr. Ann Marie Gorczyca proves it every day in her practice with three psychological pillars: autonomy, mastery, and purpose. When you weave these into your culture, motivation becomes self-sustaining. Your team starts driving itself forward instead of waiting for you to push.
https://www.youtube.com/watch?v=bifonMVrpwA
Autonomy: Let Your People Own The WheelAutonomy doesn’t mean walking away and hoping things work out. It means designing clear lanes of responsibility and letting your team steer within them.
Dr. Gorczyca gives every team member a project they own, from accounts receivable to customer service. Then she has them present results during meetings. That simple act transforms a task into a contribution. They’re not just completing assignments. They’re leading.
If you’ve hired for personality and potential over experience, this approach becomes critical. Start small. Give a new hire one job they can master, like serving as the office concierge who greets every patient. Let them win early, celebrate those wins, and expand their scope as confidence grows.
Micromanagement kills motivation faster than anything. Ownership grows it. When people feel trusted to make decisions, they begin thinking like leaders.
Try this: In your next team meeting, assign one person a recurring metric to track and report on: insurance claims, call conversions, or patient satisfaction. Let them own the mic for that topic. You’ll see confidence rise almost instantly.
Mastery: From Good Enough To ExcellentMastery isn’t instant. It’s the drive to keep improving long after you’ve become proficient. It requires repetition, humility, and curiosity.
Dr. Gorczyca notes it takes about three years for a registered dental assistant to truly master every system in an orthodontic practice. One year to become proficient. Three years to become excellent. Twenty years to become elite.
This mindset separates thriving practices from stagnant ones. When your culture rewards mastery, people start taking pride in their precision, whether they’re handling insurance billing or seating a patient.
Think of mastery like athletic training. The best performers, from Kobe Bryant to Tom Brady, show up every day to refine the fundamentals. The same principle applies in your practice. The job isn’t to get things done once. It’s to get better every time you do them.
Try this: Set clear 30-60-90 day development goals for each team member. Focus less on speed and more on precision. Then celebrate milestones, like reducing insurance claims over 60 days or improving call conversion rates. Recognition fuels repetition.
Free Growth SessionPurpose: The Anchor That Keeps Teams GroundedAutonomy and mastery create drive. Purpose gives direction. Without it, even your most talented team will lose steam over time.
Dr. Gorczyca’s practice lives by one powerful statement: “Smiles Change Lives.”
It’s simple, memorable, and true. Every task, from sterilizing instruments to bonding brackets, connects back to that purpose. The work isn’t just about straightening teeth. It’s about giving patients confidence and helping them leave better than when they arrived.
Purpose transforms a job into a mission. It reminds every team member that what they do matters.
Try this: Post your vision statement where every patient and team member can see it. Then weave it into your meetings. When a patient shares how treatment changed their life, tell that story. Let your team see the impact of their work in real time.
How The Three Pillars Work TogetherAutonomy, mastery, and purpose aren’t separate initiatives. They’re a system.
When a new hire joins, they should immediately experience all three:
- Autonomy: A clear role they can own.
- Mastery: A path to grow through structured training.
- Purpose: A connection to why the role exists.
During meetings, rotate who presents reports to foster autonomy. Recognize small wins publicly to reward mastery. Revisit your vision often to renew purpose.
Motivation doesn’t happen by accident. It happens by design.
Free Growth SessionFour Traps That Kill MotivationEven well-intentioned leaders can unknowingly sabotage motivation. Watch for these pitfalls:
- Micromanagement: Undermines autonomy and signals distrust.
- Speed over skill: Prioritizing volume kills the pride of mastery.
- Mission drift: When purpose isn’t reinforced, work feels transactional.
- Inconsistency: Holding some people accountable and letting others slide erodes culture fast.
If your team’s energy feels low, start by asking: “Where are we missing one of these three pillars?”
Four Steps You Can Take This Week1. Write or refine your mission statement. Make it short, clear, and emotionally resonant. 2. Assign ownership. Give one team member a recurring responsibility and have them report back. 3. Introduce a mastery moment. Let someone teach a quick skill or insight they’ve learned. 4. Reflect on autonomy. Identify one process you can delegate more fully.
Each small change builds momentum.
The Bottom LineAutonomy creates ownership. Mastery builds pride. Purpose gives meaning.
When you align all three, motivation stops being something you have to demand. It becomes something your team naturally expresses in their attitude, their performance, and their results.
Leadership isn’t about pushing harder. It’s about building an environment where people want to give their best. As Dr. Gorczyca proves, when you lead through autonomy, mastery, and purpose, your practice doesn’t just grow. It thrives.
Free Growth SessionThe post 3 Pillars That Transform Team Performance appeared first on HIP Creative.
Stop Posting, Start Converting: Build A Trust Funnel That Wins Patients Before the First CallRight now, thousands of ads are flooding Meta. Your future patients are scrolling past most of them. The question is not how to post more. It’s how to convert strangers into patients before they ever pick up the phone.
The answer: turn every social profile into a trust funnel. Treat your channels as sales assets that earn trust with video, keep people inside your world long enough to like you, then point them to a clear next step.
https://youtu.be/5kuPEWQ9JnI
What A Trust Funnel Is And Why Video Sits At The CoreA trust funnel converts a social channel into a sales asset. Instead of scattered posts, you deliberately design profiles and content to shepherd a cold viewer through a sequence: discover you, understand you, like you, and finally act.
Do this on video-forward platforms like Facebook, Instagram, YouTube, TikTok, and LinkedIn. The algorithms prioritize video and users naturally choose it in down moments with captions on. HubSpot research shows video gets dramatically higher engagement than photos and text, which aligns with what platforms reward and how people actually consume content.
The job is not just to spark interest on a single post. It’s to keep viewers inside your channel until they cross the threshold of “I get who this practice is.”
Here’s why this matters: when prospects feel they know you, your likeability stacks on top of expertise. That creates price elasticity. Parents will pay more for a provider they trust to deliver a safe, positive experience for their kids, even if a cheaper option sits down the street.
The Three Trust Signals Your Channel Must DemonstrateThe most effective channels show three types of trust over and over.
Logical Trust
This is credibility. Clear explanations, simple case breakdowns, and answers to common concerns prove you know what you’re talking about.
Emotional Trust
Relatability matters. Show your human side and your relationships with team and patients. Give people a behind-the-curtain view so your practice feels like more than a “meat grinder” of visits.
Social Trust
Our brains still run tribal safety checks. Testimonials, case studies, and peer or industry endorsements signal that “this tribe is safe,” which lowers perceived risk.
Check all three boxes consistently and conversion gets easier. But you cannot stop at content they “like.” You must steer viewers to a next step or you lose them to the next swipe. Direct them to book a consult or take a tour of the office so attention turns into action.
Free Growth SessionAlign With The Three Players Of Social MediaWinning on social means serving three different objectives at once.
You, the practice: convert strangers into patients, then find more strangers. That’s your objective.
The platforms: they make money by keeping users on platform, so they reward content that holds attention.
The users: people open apps for education, entertainment, and connection. Reverse engineer your topics and packaging around those motives and the platforms will amplify you, which in turn serves your goal.
When you meet user goals and platform goals first, your visibility compounds.
Package Broadly, Bridge SpecificallyIf you only publish narrow, high-intent topics, your ceiling is low. To widen the top of the funnel, package with a provocative, broadly appealing hook, then bridge to your services.
Here’s a concrete example: lead with “What is your dentist lying to you about?” to attract more viewers, then connect the conversation to retainers or braces. The hook earns the click. The bridge makes the video commercially relevant.
The same standard applies to case studies. “I worked with Luke. He’s cool” offers no value. Strong case studies make bold, specific claims that trigger “that could be me.”
Do not romanticize the tool. Social and video are just tools in service of a project, and sometimes a different tool like paid ads needs a more aggressive promise. Keep your eye on the outcome, not the hammer in your hand.
From Attention To Action: Design The HandoffProspects are deciding before they call. Google research shows that a large share of buying decisions happen before first contact. That means your content is not a side project. It’s the prequel to intake. If you don’t control what someone sees pre-call, you won’t be in their consideration set.
Translate that reality into your handoff:
Keep people in your channel long enough to cross the familiarity threshold. Then point them somewhere specific. “Book your consult” and “Take a tour of the office” are clear next steps that convert passive viewing into active progress.
Match follow-ups to real behavior. If someone opts in and you call them 48 hours later from a number they don’t recognize, they’re unlikely to answer. Don’t rely on that as your first real touch.
Free Growth SessionPractical TakeawaysMap your trust funnel on paper.
List your primary platforms and decide what content earns logical, emotional, and social trust on each. Make sure every month includes all three categories.
Script hooks, then plan the bridge.
Write the curiosity opener first, then outline how you’ll connect to an orthodontic decision like braces, aligners, or retainers inside the same video.
Design the call to action.
Add a single next step for each piece of content. “Book your consult” or “Take a tour” beats vague “learn more.”
Publish in the format the platforms prefer.
Lean into video. It aligns with user behavior and what algorithms boost, which increases your odds of keeping prospects inside your channel.
Measure outcomes, not tools.
Don’t get fixated on a tactic. Judge each tool by how many consults it ultimately drives.
The Bottom LineA trust funnel matches how people actually choose care today. Video earns attention. Logical, emotional, and social cues lower perceived risk. Strong packaging brings in a wider audience, and a deliberate handoff turns attention into appointments.
Build the system once, keep feeding it, and your profiles stop being a scrapbook and start becoming a growth engine that wins the patient before the first call.
Free Growth SessionThe post What Top Orthodontists Wish They Knew Before Spending Thousands on Ads appeared first on HIP Creative.
Your treatment coordinator isn’t filing papers. They’re selling life-changing smiles to anxious families who’ve never stepped foot in an orthodontic office before. Yet most practices hand them scripts, demand conversion numbers, and wonder why patients feel like transactions instead of people.
Here’s the truth: TCs who thrive don’t memorize objection responses. They balance three core elements that transform hesitant families into loyal patients. Get this balance right, and you’ll see conversion rates climb, teams energize, and practice culture shift from transactional to transformational.
https://youtu.be/uov4RopVuQg
Your TC Is the Heartbeat, Not the GatekeeperAfter that first phone call, your treatment coordinator becomes the patient’s emotional anchor. They’re not processing paperwork. They’re processing fears, hopes, and life-changing decisions.
They sell transformation stories. Every conversation centers on a future smile that will boost confidence for decades, not just straighten teeth for two years.
They set the practice tone. Walk in motivated, and patients feel cared for. Walk in drained, and they sense it before you say hello.
They carry the human connection. Numbers keep the lights on, but without genuine care, patients will shop elsewhere.
Passion and Purpose Beat Scripts Every TimeProcesses keep practices running, but passion creates the connections that close cases.
Passion spreads faster than anxiety. Patients can feel authentic excitement about their transformation. They can also spot when you’re just going through motions.
Purpose means focusing on their why. Whether it’s senior photos, a wedding, or finally smiling in pictures, their reason for treatment matters more than your monthly start goal.
Real stories fuel the role. From tears of joy at debonding to kids who can’t wait to pick new colors, TCs witness life-changing moments daily. That’s the fuel that sustains passion.
Free Growth SessionBuild Processes That Support People, Not NumbersPassion without structure burns out fast. Your TC needs systems that amplify their natural connection skills.
Streamline everything patients touch. From scheduling software to financial presentations, every process should reduce friction and build confidence.
Vaccinate against common objections. A day-before call that sets expectations (“You can typically start for $500 with payments under $200”) prevents the dreaded “I need to talk to my spouse” stall.
Design for the patient experience. Every workflow should answer one question: does this make families feel more confident about starting treatment?
The Three-Legged Stool: Balance All Three or Fall DownThink of passion, purpose, and processes as a three-legged stool. Remove one leg, and everything collapses.
Passion without processes leads to inconsistent experiences and burned-out staff.
Processes without passion create efficient but cold interactions that patients remember negatively.
Purpose without either becomes wishful thinking that doesn’t convert.
When all three work together, problems become team challenges. The result? A dynamic practice culture where everyone wins.
Measure Success Beyond Conversion RatesConversion rate matters, but it’s not the only metric that counts.
Starts per exam remains the gold standard. How many patients offered treatment actually begin?
Observation patient engagement builds tomorrow’s starts. Keep them connected, and they’ll start when ready.
Follow-up persistence separates good TCs from great ones. Most families aren’t juggling multiple consults. If they don’t start, it’s because connection was missed.
No-shows and pending lists tie directly to TC performance and front desk collaboration.
Free Growth SessionFive Actions to Transform Your TC TodaySchedule pre-appointment introduction calls. One five-minute conversation builds trust, reduces no-shows, and addresses common concerns before they become objections.
Hold monthly KPI-driven team meetings. Define clear goals for each role so accountability becomes automatic.
Eliminate front desk versus clinical team divisions. Center everyone on one shared goal: exceptional patient experiences.
Challenge TCs to adopt one improvement monthly. Growth comes from intentional self-development, not annual reviews.
Track and celebrate transformation stories. When TCs see the impact of their work, passion stays strong.
Your TC Drives Growth, Not Just ConversionTreatment coordinators aren’t administrators who happen to discuss treatment. They’re patient advocates, trust builders, and yes, smile sellers who fuel practice growth.
But they can’t succeed on passion alone. They need processes that support their natural abilities and purpose that aligns with patient goals, not just practice metrics.
Elevate your TC role to what it’s meant to be. You’ll unlock more than higher conversion rates. You’ll build a practice patients rave about, a team that thrives year after year, and a business that grows because it genuinely transforms lives.
Stop treating your treatment coordinator like support staff. Start treating them like the practice rockstar they’re meant to be.
Free Growth SessionThe post This Is The #1 TC Shift That Separates Elite Practices appeared first on HIP Creative.
The Growth You’re Missing: 3 Assets That Can Double Your Orthodontic PracticeMost orthodontists believe growth comes from bigger marketing budgets, more ad spend, and flashy campaigns. But here’s the truth: the fastest way to double your orthodontic practice growth isn’t external—it’s internal.
In fact, according to Flint Geier of the Scheduling Institute, the practices that see breakthrough growth don’t simply market harder. They fix what’s broken inside their systems first.
In this blog, we’ll break down the three overlooked assets sitting inside your practice right now that can double your new patient flow—without spending another dollar on ads.
https://www.youtube.com/watch?v=Sam9m_VfLTg
- Your Phone Is Your Profit CenterFor years, orthodontists have treated the phone as an afterthought—just a necessary piece of office equipment. But in reality, your phone is your single most valuable profit center.
Consider these numbers:
- 90% of new patients still call an office before scheduling.
- 80% of callers who don’t reach you will never leave a voicemail.
- Miss 30% of calls? You just lost 30% of potential patients.
- Patients decide whether to trust you in the first 60 seconds of a call.
That’s not a marketing issue. That’s a systems issue.
When staff sound rushed, when calls go unanswered, or when parents feel like an interruption—you’re literally handing patients over to competitors.
The fix? Treat your phones like a $10,000 piece of equipment. Audit answer rates, track missed calls, and most importantly—train your team to own the moment.
Free Growth Session2. Your Team Controls Your Growth RateYour front desk team might not wear lab coats, but they hold the keys to your growth. Every new patient call is a high-value moment that determines whether someone chooses you or hangs up and calls the next orthodontist.
Here’s the reality:
- Most practices underestimate their people.
- Team members often “go through the motions” without realizing they are the growth engine.
- Practices that win train phone skills like clinical skills.
Repetition creates confidence. Confidence builds consistency. And consistency drives new patient flow.
If you want predictable growth, train your team weekly. Role play scenarios. Make practice harder than reality. The better prepared your team is, the easier it will be when real families call.
Free Growth Session3. Transform Patients Into Walking BillboardsYou’re probably investing heavily to attract new patients, but are you maximizing the families already in your chairs?
Every interaction is a chance to turn patients into raving fans who can’t stop recommending you to friends, coworkers, and neighbors.
Some simple shifts include:
- Call it a “welcome area,” not a “waiting room.”
- Treat each patient as a person, not a case number.
- Connect personally before discussing clinical details.
- Create a warm, unrushed environment.
The goal isn’t just straight teeth—it’s creating an experience so positive that families can’t help but share it.
And when patients say, “Thank you, this has been amazing,” don’t just say, “No problem.” Use the moment: “We’re honored to serve families like yours. If you know anyone else who could benefit, we’d love to help them too.”
That simple line can turn gratitude into a referral.
Free Growth SessionBuilding Your Referral MachineReferrals don’t happen because of one-off campaigns. They happen in moments. That’s why your top 20 referring families are gold mines. Treat them like VIPs—send handwritten thank-you notes, offer perks, and recognize their loyalty.
When you make referrers feel special, they’ll keep sending people your way.
Fix the Foundation Before You SpendThe mistake most orthodontists make? They pour thousands into marketing while ignoring holes in the foundation.
The right sequence is simple:
- Master your phones – Answer every call like it’s worth $10,000.
- Elevate your patient experience – Create moments worth sharing.
- Optimize treatment presentations – Connect before you convince.
- Then market – Amplify what already works.
One Invisalign provider in Tampa followed this exact system. In just six months, they doubled new patient starts and monthly collections—without a single dollar of extra ad spend.
Your Next StepsIf you’re ready to unlock the growth hiding inside your practice, start here:
- Audit your phones for answer rates and conversions.
- Role play weekly with your team.
- Elevate every interaction into a referral moment.
- Identify your top 20 referrers and treat them like gold.
The Growth Is Already ThereThe patients you want are already calling.
The team you need is already hired.
The referrers you’re chasing are already sitting in your chairs.
Your next wave of orthodontic practice growth isn’t about more marketing—it’s about fixing what’s broken inside.
Master your phones. Elevate your people. Transform your patient experience. Do this, and you’ll dominate your market while competitors keep wasting money on ads that don’t work.
Want to improve your phones and your team? Contact the Scheduling Institute today.
Free Growth SessionThe post Uncover 3 Hidden Assets In Your Practice appeared first on HIP Creative.
The Problem Every Practice Owner FacesYou hire great people. You build solid systems. Yet something still feels off.
Maybe your star treatment coordinator suddenly can’t close cases because the new “foolproof” workflow confuses her. Or your front desk team starts avoiding phone calls because the seven-step process feels overwhelming.
Here’s what’s happening: you’re treating people and processes like enemies instead of dance partners.
The best practices don’t choose one over the other. They create systems that amplify what their people already do well. When you get this balance right, your team performs at their peak and patients feel the difference.
Your Practice Is Bleeding Money Right NowPicture your practice as a boat moving downstream. Every operational gap is a hole letting revenue pour out.
The leaks look small:
- One missed follow-up call per day
- Slow response times that lose warm leads
- Team members asking “what do I do next?” instead of taking action
- Unclear responsibilities that create finger-pointing
But those tiny holes add up fast. Missing just one qualified lead per day costs your practice up to $1 million annually. That’s not a typo.
Most practices try to solve this by generating more leads. That’s like pouring more water into a leaky bucket. You need to plug the holes first.
Free Growth SessionData Shows You Where to LookTools like PracticeBeacon and Gaidge give you X-ray vision into your practice operations. The numbers don’t lie about where patients slip through cracks.
Track these three metrics religiously:
- Scheduling percentage (inquiries that become appointments)
- Show rates (appointments that actually happen)
- Consult-to-start conversion (consultations that become treatments)
When one of these numbers drops, dig deeper. Check phone response times. Review follow-up procedures. Listen to how your team communicates with patients.
The data will spotlight exactly where your processes are failing your people.
Build Systems That Make People ShineStop building processes around individual team members. Build them around roles.
When you create a system for “Sarah” instead of “treatment coordinator,” you trap your practice. Sarah leaves, and your entire workflow crumbles. Plus, the next person feels like they’re living in Sarah’s shadow.
Design role-based systems that give structure while letting personalities flourish:
- Your organized team member who struggles on phones? Move them to back-office tasks where they thrive.
- Growing practice overwhelming your front desk? Split responsibilities so one person handles calls while another greets walk-ins.
The goal: systems that elevate both staff performance and patient experience.
Warning Signs Your Systems Are Too ComplicatedGood systems feel invisible. Bad ones scream for attention.
Watch for these red flags:
- Team members constantly asking for the next step
- Patients looking confused or frustrated
- Staff resistance to new procedures
- Processes that feel like punishment instead of support
The best systems work like bowling bumpers. They keep your team in the lane without restricting their ability to aim for strikes.
If a system feels like a grind, simplify it.
Free Growth SessionWrite SOPs That Actually Get UsedStandard Operating Procedures shouldn’t require a PhD to understand. They should provide guidance, not handholding.
Keep SOPs concise and visual:
- Use bullet points instead of paragraphs
- Include Loom videos for complex tasks
- Avoid click-by-click instructions that break with every software update
- Focus on outcomes, not just activities
Remember: SOPs guide decisions. They don’t replace thinking.
People Problems vs. Process ProblemsThis distinction matters more than you think.
Quick diagnostic:
- Multiple people struggling in the same area? Process problem.
- One person consistently underperforming while others excel? People problem.
No checklist fixes a poor attitude. No system creates accountability in someone who doesn’t want it. Processes support talent; they cannot manufacture it.
When you spot a people problem, address it directly. Your team and patients deserve better than watching someone coast.
Set New Hires Up to WinYour onboarding process predicts everything that follows.
Create a clear 90-day roadmap:
- Day one: Role responsibilities and performance expectations
- 30 days: Initial KPIs and feedback session
- 60 days: Expanded responsibilities and growth targets
- 90 days: Full integration and long-term goal setting
Clarity reduces overwhelm. Structure builds confidence. Both help new team members contribute faster and feel valued from day one.
Free Growth SessionMotivation Isn’t One-Size-Fits-AllSome team members light up with public recognition. Others prefer quiet appreciation. A few are driven purely by growth opportunities.
Pay attention to what energizes each person:
- The perfectionist who beams when you notice improved accuracy
- The relationship-builder who thrives on patient compliments
- The achiever who wants stretch goals and advancement paths
Tailor your recognition to match their motivation style. A handwritten note often outperforms a bonus when it hits the right person the right way.
Audit Without MicromanagingSystems only work when they’re alive and evolving. That requires regular check-ins without suffocating your team.
Try weekly huddles where team members report on their key metrics. This shifts ownership to them. They come prepared with updates, solutions, and accountability for their numbers.
You’re not checking up on them. You’re checking in with them.
Start Here This WeekPick one process that’s driving you crazy. Maybe it’s follow-up calls, scheduling efficiency, or case acceptance.
Ask two questions:
- Does this system help my team shine?
- Does this process make patients feel cared for?
If either answer is no, fix it. One small improvement creates momentum for bigger changes.
The Bottom LineOrthodontic practices don’t grow because of perfect processes. They grow because of empowered people who have clear systems supporting their success.
Stop treating people and processes like competing priorities. When you design systems that amplify human strengths while maintaining consistency, everyone wins.
Your team feels supported, not restricted. Your patients feel cared for, not processed. Your practice grows sustainably instead of chaotically.
Start small. Audit often. Always design with your people in mind. That’s how you build a practice where growth feels inevitable instead of impossible.
Free Growth SessionThe post The Hard Truth About Building a Thriving Orthodontic Practice! appeared first on HIP Creative.
Ever watch a patient nod politely through your treatment presentation, then disappear forever? You’re not alone. Most orthodontic practices accept mediocre case acceptance rates as “industry standard.” Here’s the truth: your 50% conversion rate is costing you over $200,000 annually in lost revenue.
Brooke Oliphant learned this the hard way. As a treatment coordinator following rigid scripts, she hit the industry average and felt stuck. Her breakthrough came when she ditched the fill-in-the-blanks approach and started treating consultations like human conversations. The result? Conversion rates that consistently hit 80% and beyond.
Your consultation process has five hidden friction points that are killing your case acceptance. Fix these, and you’ll transform tire-kickers into committed patients.
The Script Prison: Why Rigid Conversations Kill ConfidenceConfidence sells. Scripts don’t.
Walk into most practices and you’ll hear treatment coordinators reciting the same rehearsed lines, word for word. The moment a patient asks something unexpected, panic sets in. They freeze, defer to the doctor, or worse, fumble through an obviously scripted response.
Here’s what’s really happening: confidence is contagious, and so is uncertainty.
When your TC loses confidence, patients feel it instantly. They start questioning your expertise before you’ve even talked about treatment. Scripts create this problem by making team members dependent on perfect conditions that rarely exist in real conversations.
Think about your best treatment coordinator. They don’t sound robotic because they’ve moved beyond scripts to frameworks. They have structure without handcuffs. They can pivot when a parent asks about payment options or when a teen shows resistance to braces.
The framework approach works like this: Know your key talking points, understand the logical flow, but speak like a human being who genuinely wants to help. When patients sense authenticity instead of a sales pitch, they lean in rather than pull back.
Free Growth SessionThe Redundancy Trap: How Repeating Information Destroys TrustThey already told you three times. Start listening.
Picture this scenario: A parent calls your office and explains their child needs braces. They fill out new patient paperwork detailing the same concerns. Then your treatment coordinator starts the consultation with “So, what brings you in today?”
You just told them their time isn’t valuable enough for you to prepare.
Orthodontics is an attention-to-detail business. When you ask patients to repeat information they’ve already provided, you’re signaling that precision isn’t your strong suit. Why would they trust you to move their teeth correctly if you can’t manage basic information?
Preparation demonstrates clinical competence before the clinical exam begins.
The most effective treatment coordinators read scheduling notes and review paperwork beforehand. They start consultations in the middle of a conversation, not at the beginning. Instead of “What brings you in?” try “I see from your paperwork that Sarah’s front teeth are your main concern. Tell me more about what you’ve noticed.”
This simple shift proves you’re paying attention and sets a professional tone that builds trust from minute one.
Language Landmines: The Words That Sabotage Your SalesStop saying “just” and start commanding premium fees.
One word can destroy thousands of dollars in value perception. That word is “just.”
“It’s just phase one.” “It’s just six months.” “It’s just limited treatment.”
Every time you use “just,” you’re telling patients the service isn’t significant. Then you present a $5,000 fee and wonder why they seem shocked. You’ve spent the entire consultation diminishing the value of what you’re offering.
Your internal money beliefs leak into patient conversations.
If you think orthodontic treatment is expensive, patients will sense that discomfort the moment you mention fees. Your energy changes. Your voice gets serious. You unconsciously validate their financial concerns before they even express them.
The reframe technique works better. When a patient says “I don’t like to smile,” don’t just acknowledge it. Get excited for them: “I’m so happy you’re here. Let’s get you to a place where you’re confident and excited about smiling.”
Turn their problem into your opportunity to create transformation.
Free Growth SessionThe Doctor Handoff Disaster: When Two Presentations Equal Zero SalesIf your doctor spends more than ten minutes, you have two treatment coordinators.
Here’s a scene that plays out daily: The treatment coordinator presents the case, discusses treatment options, and builds excitement. Then the doctor enters and starts over, covering the same ground with different language and potentially different recommendations.
The patient thinks: “These people don’t communicate. How can I trust them with my treatment?”
Strategic handoffs maintain momentum instead of killing it.
The treatment coordinator should introduce something specific about the patient to the doctor in front of them. “Dr. Smith, this is Sarah and her mom. Sarah plays violin and is concerned about how braces might affect her embouchure for her recital next month.”
Now the doctor has context and can build on existing conversation rather than starting fresh. The consultation maintains energy instead of losing steam through repetition.
The “parrot principle” applies here: treatment coordinators must echo their doctor’s language and treatment philosophy. When patients hear consistent messaging, they feel confident about moving forward. When they hear conflicting information, same-day decisions become impossible.
Body Language Breakdown: Why Your Physical Setup Screams “Sales Pitch”Stop sitting across the desk like you’re negotiating a car deal.
The moment you mention fees, most treatment coordinators unconsciously shift into “sales mode.” They sit straighter, speak more seriously, and create physical barriers between themselves and patients.
You’ve just turned a collaborative healthcare conversation into an adversarial transaction.
The energy shift kills conversions faster than sticker shock.
Smart treatment coordinators maintain the same friendly, helpful energy when discussing finances. They use collaborative seating arrangements and share screens or tablets so everyone can look at information together.
Instead of presenting at patients, you’re exploring options with them. The difference is subtle but powerful. “Doing it together” energy makes people feel supported rather than sold.
When patients feel like you’re on their side rather than across from them, financial conversations become problem-solving sessions instead of negotiations.
Free Growth SessionThe Three Changes You Can Make This WeekReady to boost your case acceptance immediately? Start with these actions:
Preparation Checklist: Create a simple form for treatment coordinators to complete before every consultation. Include: reason for scheduling, specific concerns mentioned, referral source, and any special circumstances. Five minutes of prep work can increase conversion by 15 percent.
Language Audit: Record three consultations this week (with permission) and count how many times you hear “just,” “only,” or other diminishing words. Replace them with value-building language that emphasizes importance rather than minimizing it.
Physical Setup Review: Rearrange your consultation space so you can sit beside patients when reviewing treatment options and fees. If you’re stuck behind a desk, get a tablet or laptop you can turn toward them for collaborative viewing.
Your Competition Is Making These Same MistakesMost orthodontic practices plateau at average performance because they don’t recognize these consultation killers. They blame “price shoppers” or “difficult patients” instead of examining their own processes.
While your competitors stay stuck in mediocrity, you can implement these five fixes and create real competitive advantage. Patients are shopping around more than ever. The practice that makes them feel understood, valued, and confident will win their business every time.
Your consultation process is either building trust or destroying it. There’s no middle ground. Choose to build it, and watch your case acceptance rates climb toward 80 percent and beyond.
Start with preparation. Perfect your handoffs. Choose your words carefully. Your bottom line will thank you.
Want to improve your sales within your Orthodontic practice? Work with Brooke Oliphant personally to transform your practice: https://www.riseuporthocoaching.com/.
Free Growth SessionThe post From 50% to 80% Case Acceptance: The TC Training Blueprint appeared first on HIP Creative.
Why Every Orthodontist Has Blind SpotsEvery orthodontic practice has blind spots. The difference between the offices that grow and those that stall often comes down to proximity—how close the doctor is to the real issues impacting the business. In this episode of the podcast, we’re joined by Nick Wangler, co-founder of Orthodontic Details, to explore why these blind spots form, how to close the gap, and why proximity is power when it comes to orthodontic practice growth.
When you stay close to your challenges, you see problems sooner, make better decisions, and turn obstacles into breakthroughs. This conversation with Nick offers practical insights and strategies you can use immediately to strengthen both your business and your leadership.
Free Growth SessionThe Hidden Cost of DistanceBusiness relationships don’t work the same way as patient relationships. Suppliers, marketing partners, and banks are not evaluating you on bracket placement or aligner precision—they care about systems, numbers, and results. Over time, your identity as “the doctor” can merge so closely with your sense of worth that acknowledging a business challenge feels like admitting clinical failure. It’s not the same thing, but it feels that way.
This distance from the business side often starts small—skipping a financial report, delegating without proper follow-up, or avoiding operational meetings. These aren’t signs of laziness; they’re signs of cognitive protection. When you’re performing complex orthodontic treatments, your brain pushes aside operational concerns to keep you focused on patient care. Unfortunately, that same protection creates gaps where small problems quietly grow.
Why Proximity Is Power in Orthodontic Practice GrowthThe further you are from a problem—physically, mentally, or emotionally—the less likely you are to solve it quickly. Proximity gives you faster awareness, better data, and greater control over outcomes. When you close the distance, you can identify issues before they escalate, spot growth opportunities earlier, and make decisions based on reality rather than assumptions.
Proximity also creates momentum. When you have your finger on the pulse of your practice, you can adapt faster, keep your team aligned, and maintain a competitive edge in a changing orthodontic market. As Nick Wangler, founder of Orthodontic Details, points out, proximity isn’t about micromanaging—it’s about having the awareness to see problems early and act decisively.
Free Growth SessionA Practical Plan to Turn Blind Spots into BreakthroughsThe best way to close the gap is to implement systems that keep you close to the truth—without overwhelming your schedule.
- Pick one area you’ve been avoiding—whether it’s reviewing your numbers, evaluating your systems, or checking in on team dynamics.
- Schedule a short weekly review—just 15 minutes to assess your new patient flow, team satisfaction, and operational efficiency.
- Create feedback loops—include patient surveys, team input sessions, financial reviews with your accountant, and regular check-ins with trusted advisors.
The goal is not perfection—it’s consistent proximity. The closer you are to the facts, the faster you can make changes that matter.
The Patient Experience ConnectionProximity doesn’t just benefit you—it benefits your patients. They expect more than outstanding treatment; they want a smooth, stress-free experience from the moment they walk in until the day they finish care. Delivering that requires efficient systems, clear communication, and reliable processes.
When you apply the same precision you use for bracket placement and aligner planning to your scheduling, billing, and marketing systems, you elevate the patient experience and build a stronger reputation in your community.
Quick Win: Get Closer to Your Supply ChainOne of the easiest places to gain proximity is in supply ordering. Many orthodontic practices juggle multiple vendors, deal with inconsistent pricing, and lose staff time to chasing orders. Nick Wangler and his team at Orthodontic Details solve this by consolidating suppliers into one platform, negotiating better pricing, and providing a concierge team to handle issues—so your team can focus on patient care.
Visit orthodonticdetails.com to see how they help practices nationwide gain clarity, efficiency, and peace of mind.
From Blind Spots to Breakthroughs Starts TodayFrom blind spots to breakthroughs—the path begins with getting closer to the truth. The smaller the gap between you and your business challenges, the faster you can turn them into growth opportunities. If you want to see true orthodontic practice growth, commit to closing the distance this week. Pick one area, get closer to the facts, and watch how quickly you move from reactive to proactive.
Proximity isn’t just a leadership principle—it’s your competitive advantage.
Free Growth SessionThe post From Blind Spots to Breakthroughs: How Proximity Accelerates Orthodontic Growth appeared first on HIP Creative.
Why High-Income Healthcare Professionals Are Financially Struggling: The Hidden Crisis in MedicineThe shocking statistics reveal a disturbing paradox in healthcare: 50% of physicians work beyond age 65 because they have to, despite earning in the top 1% of incomes for over 30 years. With over 400 physician suicides annually and financial stress ranking as the second leading cause of professional burnout, it’s clear that high income doesn’t guarantee financial security for doctors, orthodontists, and other healthcare professionals.
This crisis affects thousands of highly educated professionals who’ve mastered complex medical procedures but remain financially illiterate despite impressive incomes. The result? A generation of healthcare providers trapped in what experts call “golden handcuffs” – looking wealthy on paper while actually running on a dangerous financial treadmill.
The Educational Gap: 27 Years of School, Zero Financial TrainingDr. Erik Nilssen, an orthopedic surgeon and financial educator, highlights a critical flaw in medical education: “I personally went to the 27th grade and I never had a class on how to invest or why to invest or what does retirement really look like.”
This educational blind spot is systematic across healthcare professions. Medical schools, dental schools, and orthodontic programs excel at teaching clinical skills but completely ignore business and financial realities. Students spend over a decade learning to treat patients but graduate without knowing how to manage wealth or build financial security.
Teresa Kuhn, a wealth strategist specializing in high-income professionals, traces this problem to its psychological roots: “We’re programmed to be consumers at a very, very young age, as opposed to thinking long term about what lifestyle do you want to live, what outcome do you want?”
Free Growth SessionThe Lifestyle Inflation Trap: From Broke to Rich to Broke AgainThe transition from broke medical student to high-income professional creates perfect conditions for financial disaster. After years of delayed gratification and accumulating massive student debt, new healthcare professionals suddenly have access to credit and income they’ve only dreamed about.
Dr. Nilssen describes the psychological trap: “You make nothing as a resident, you’re broke, you have all this debt, and then one day you get a paycheck which is more than you’ve made your entire life… and then you start buying the goods and feeling good and lifestyle creep kicks up and now you’re stuck in this system.”
The mathematics are brutal. When professionals reach their 50s and 60s wanting to retire or reduce their workload, many discover their balance sheet cannot support their lifestyle. This creates a vicious cycle where high earners feel trapped by their own success – making more money than ever but having less financial freedom due to high fixed costs.
The Burnout-Finance Connection: Why Money Problems Are Killing DoctorsThe connection between financial stress and physician burnout isn’t coincidental – it’s systematic. Current healthcare economics create an impossible equation, as Dr. Nilssen explains: “With insurance companies dropping reimbursements, cost of practices increasing, so overheads increasing, reimbursements are going down. That mathematical equation over time doesn’t add up.”
This financial pressure contributes to an epidemic of professional burnout affecting 80-90% of physicians. The human cost is devastating: “Burnout leads to depression. And then depression leads to what? There’s over 400 physician suicides a year. That’s one a day,” states Dr. Nilssen.
Healthcare professionals often ignore biological realities that affect their earning capacity over time. Teresa Kuhn observes: “When you’re young, you do feel invincible… But physically, biologically, hormonally, it’s not true.” Risk tolerance decreases with age just when wealth-building strategies need to accelerate, creating a dangerous mismatch between financial obligations and earning capacity.
The “Bucket System”: Why Income Optimization Isn’t EverythingMost high-income healthcare professionals make a fundamental error: focusing exclusively on increasing income rather than optimizing their entire financial system. Dr. Nilssen uses a powerful analogy: “Imagine you have a bucket… Every one of us has a bucket and that bucket has money in it. Unfortunately most are trained to focus strictly on the inflow… They never stop to look at the holes that are coming out of the bucket.”
Those holes represent taxes, unnecessary expenses, and interest payments to outside institutions. The revelation is that professionals can often increase wealth faster by “plugging holes” than by working harder or earning more.
Teresa Kuhn reinforces this with practical mathematics: “A successful orthodontist dentist can bring home half a million dollars a year… 500,000 in 10 years is $5 million. It’s how is that $5 million allocated in a way to build the asset on the balance sheet as opposed to the $5 million going to the cars and the houses and the consumerism trap.”
Free Growth SessionBreaking Free: From Financial Pawn to Wealth BuilderHigh-income healthcare professionals often unknowingly serve as “pawns” in everyone else’s wealth-building game. Dr. Nilssen explains: “Think of your practice as a pie… In the center of this pie is the physician. There’s no X-rays taken unless you order it. There’s no procedures done unless you do them… So you’re the center of this whole operation where everybody’s making money off you.”
His solution involves systematic ownership: “I went one by one and said, well, instead of renting the building, maybe I can own a building. Instead of sending X rays over there, maybe I can own the X ray machine… Maybe I can own my own surgery center instead of them making all the money.”
Building Your Financial Foundation: The Pyramid ApproachTeresa Kuhn emphasizes building a solid foundation first: “I always use the financial pyramid. I talk about building the foundation first… You’re not going to build a house and have beautiful furniture if you don’t have a great foundation.”
For healthcare professionals, this foundation includes:
- Proper disability insurance (protecting income-producing ability)
- Liability insurance (protecting accumulated assets)
- Proper business structure (tax optimization and asset protection)
Once the foundation is solid, both experts advocate for alternative wealth-building strategies, including using cash value life insurance as a personal banking system.
Your 90-Day Financial Recovery PlanImmediate Actions (Day 1): Define your actual financial goals beyond just “more money.” Write down what you want and why it matters personally.
30-Day Goal: Implement the bucket analysis – track every dollar going out for 30 days and identify the biggest “holes” in your financial system.
60-Day Goal: Find mentors outside your profession who have achieved financial independence and challenge conventional financial wisdom that isn’t working.
90-Day Goal: Choose and implement one wealth-building system – automate asset building before lifestyle spending and explore ownership opportunities.
The Path Forward: Long-Term Thinking for Healthcare ProfessionalsThe financial crisis among high-income healthcare professionals isn’t a failure of intelligence – it’s a failure of education, mindset, and systems. The same analytical abilities that make someone an excellent clinician can absolutely solve financial problems when applied correctly.
As Dr. Nilssen demonstrates: “I’m 51 and I’m completely debt free. I don’t have any debt at all. And I own everything… I got options and choices… and my kids have options.”
The choice is clear: remain a high-income, low-net-worth professional trapped in golden handcuffs, or become a truly wealthy individual with options, freedom, and security. The tools and knowledge exist – the question is whether you’ll apply the same intelligence that made you successful in healthcare to building lasting wealth.
Remember Dr. Nilssen’s father’s wisdom: “It’s not how much you make, it’s how much you hang on to.” Stop being trapped by your income and start building real wealth that provides true financial freedom.
Free Growth SessionThe post The Secrets About Money They Never Told You In Dental School appeared first on HIP Creative.
Your most loyal team member just cost you $50,000 this year. She’s been with you for eight years. Patients love her. She’d take a bullet for your practice. And she’s systematically destroying your new patient conversion without even knowing it.
Dr. Brian Rochford discovered this truth through a flash drive that arrived in his mail from the Scheduling Institute. What he heard on that recorded call made him want to “immediately log off” – not because his team member had bad intentions, but because she had zero training on systems that actually convert callers into patients.
“It was one of our team members who’s still with our team, who we loved, was an awesome team member who I did not set up for success,” Dr. Rochford recalls. “The phone call was the most cringiest thing I’d ever heard. I couldn’t even hardly finish it, it was so bad. Not because of any bad intentions, because of bad training.”
The biggest barrier to practice growth isn’t bad team members. It’s good team members operating without proper systems and training.
Watch GrowOrtho episode here.Free Growth SessionThe Loyalty Trap That’s Costing You PatientsYou trust your longtime team members. They care about patients. They show up every day with genuine intention to help. But intention without infrastructure creates expensive blind spots.
The false security of tenure tricks practice owners into assuming experience equals effectiveness. Dr. Jeff Goldberg learned this lesson when implementing new phone protocols at his North Carolina practice. “I had some that were here 20, 30 years. ‘I know how to answer the phone. Don’t tell me how to do my job. You know, I’ve been doing it this way for so long, there’s no reason for a consultant to come in and tell me how to do any better. I’ve been doing it longer than he’s been alive.'”
Length of service doesn’t equal skill at patient conversion. Your eight-year veteran might excel at scheduling existing patients but stumble through new patient calls because she’s never been taught the difference.
Intention vs. impact creates the cruelest trap of all. Your team member genuinely wants to help every caller. She spends 15 minutes gathering insurance information, asking about their dog, building rapport. Meanwhile, three other calls go to voicemail because she’s tied up being “helpful.” Those missed calls represent $18,000 in lost annual revenue per call, based on average orthodontic case values.
The “we’ve always done it this way” blindness affects successful practices most. When referrals flow naturally and the schedule stays full, informal systems feel adequate. But informal systems can’t scale. They create what Dr. Rochford calls a “multimillion-dollar lemonade stand” – profitable but primitive.
The Real-Time Reality Check Every Practice NeedsDr. Rochford’s flash drive moment reveals why assumptions about phone performance are dangerous. “I was like, you got me. Let’s give him a call,” he says about his reaction to hearing the recorded call.
The power of recorded evidence cuts through the comfort of assumptions. Most practice owners believe their phones are handled well because they see their team’s genuine care for patients. But care without conversion methodology produces random results. Some callers book appointments. Others don’t. Nobody knows why.
Recording reveals the gap between what you think happens and what actually happens. Dr. Goldberg discovered his team was spending precious time on low-value activities while high-value opportunities slipped away. “We were spending 15 minutes on a call trying to get someone’s insurance, talking about their dog, whatever, and the phone’s ringing and then, you know, maybe a missed new patient because they were busy trying to give that one patient service.”
The cringe factor as a growth indicator provides instant diagnostic clarity. If you can’t comfortably listen to your team’s new patient calls, neither can your potential patients sit through them. The emotional reaction Dr. Rochford felt – wanting to “immediately log off” – signals the difference between amateur and professional patient conversion.
The infrastructure vs. intention gap explains why good people produce poor results. Your team member isn’t failing because she doesn’t care. She’s failing because she’s never been taught the specific steps that turn curiosity into commitment. Without a systematic approach, even caring people rely on hope and personality instead of proven conversion methodology.
The Two-Path Decision Point for Practice OwnersEvery practice owner faces this choice: accept current limitations or invest in systematic improvement. There’s no middle ground.
Path 1: The comfort choice means keeping beloved team members comfortable at the expense of practice growth. You avoid the temporary discomfort of implementing new systems. You preserve the illusion that good intentions equal good results. You cap your practice’s potential at whatever informal systems can produce.
Dr. Goldberg saw practices choose this path. “There’s a company I went to, forgot the name of it, but they would search our text, our copy, and there would be like 40 offices with the same exact copy, both on the website or the ads. And it’s like, you’re not differentiating yourself.”
Path 2: The systems choice requires short-term discomfort for long-term exponential growth. You implement training that transforms good intentions into measurable results. You face initial resistance from team members who interpret new systems as criticism of their current efforts. You commit to consistency even when it feels unnatural.
Dr. Goldberg chose this path despite initial team resistance. “The whole office blew up. Why are we doing this? It was tremendous resistance. And it was kind of like…this is not really an option. You can fight it all you want, but this is what we’re going to do.”
The false dilemma assumes you must choose between team harmony and practice growth. The truth: proper training enhances team confidence and patient satisfaction simultaneously. Dr. Goldberg’s team became competitive about their conversion metrics once they understood the system. “They’re also very competitive, which I thought was great. So that star rating is very good for their personalities where it’s like, I’m gonna get me a five star and I’m gonna do it faster than anybody else.”
Building Systems That Amplify Your Team’s Natural StrengthsEffective phone training doesn’t replace personality with scripts. It provides structure that lets personality drive better results.
The “addition not subtraction” principle ensures team members feel enhanced, not diminished. Dr. Rochford explains: “We brought to our business systems protocols, standard operating procedures for everything. So there is not a question about what you’re supposed to be doing. Here’s what you do, here’s how you do it.”
Clear expectations eliminate the anxiety of guessing what constitutes good performance. Your caring team member can focus her natural empathy on conversion-focused conversations instead of rambling rapport-building that leads nowhere.
Creating measurable standards transforms subjective “be nice” directions into objective performance metrics. Instead of hoping team members handle calls well, you track specific conversion behaviors: appointment booking rate, call duration, follow-up completion, no-show prevention.
Dr. Goldberg’s practice tracks these metrics religiously. “We know that the phones are being handled properly. We got training on what happens after a new patient walks in our door. So how we develop that experience, how we get them to yes.”
The psychological safety of structure reduces team member stress while improving patient experience. When everyone knows the system, performance becomes predictable. Team members gain confidence. Patients receive consistent service regardless of who answers the phone.
Dr. Rochford saw this transformation firsthand. “That has really made it easy to keep the resentment away because people know what they’re doing. They’re either performing well or they’re not. We have data to show, you know, here’s what the expectation was.”
Free Growth SessionPractical Implementation StrategyTransform your phone performance with these specific steps:
Step 1: Record and review three random new patient calls this week. Use a HIPAA-compliant recording system with proper patient consent. Listen for conversion gaps: unclear next steps, missing urgency creation, failure to address common objections.
Step 2: Identify the gap between intention and execution. Map what your team thinks they’re doing versus what actually happens. Most teams believe they’re asking for the appointment. Recording reveals they’re hinting at it instead.
Step 3: Choose your path. Accept current limitations or commit to systematic improvement. Half-measures produce half-results. Dr. Goldberg emphasizes: “You gotta commit. The second you say we’re gonna try, you lost.”
Step 4: Implement the champion strategy. Appoint internal team members to own the new system. Dr. Rochford explains: “I had people within our office that I made champions of both HIP and Scheduling Institute and made sure they were the rah-rah cheerleaders.”
Step 5: Track conversion metrics weekly. Measure what matters: booking percentage, call duration, no-show rate, conversion to treatment. What gets measured gets improved.
From Cringe to ConversionDr. Rochford’s practice grew 22 percent after implementing proper phone systems – not by replacing his loyal team member, but by giving her tools to turn natural care into measurable patient conversion. Dr. Goldberg achieved similar results, growing from 900 starts annually to over 1,200 starts.
Your flash drive moment is waiting. The question isn’t whether your team cares about patients. It’s whether you care enough about your team to give them the systems they need to succeed.
The most expensive recording you’ll ever hear might be the one happening on your phones right now. But the most profitable decision you’ll ever make is choosing to do something about it.
Stop hoping your good intentions produce good results. Start measuring them.
Ready to transform your phone performance from cringe-worthy to conversion-focused? Discover how systematic training can turn your caring team members into patient conversion experts. Book a call with HIP and the Scheduling Institute.
Free Growth SessionThe post The Partnership That Could Double Your Practice appeared first on HIP Creative.
A Straight Smile Isn’t Enough AnymoreIn today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding expectations so patients feel genuinely seen, valued, and appreciated. While many services are going virtual, in-office hospitality can be your greatest competitive edge.
Shift Your Focus: From Straight Teeth To Stronger Connections* Redefine success. According to Dr. Gilliam, orthodontics has evolved beyond simply aligning teeth. It’s about transforming lives through care and connection. * Small gestures, big impact. Think of a Taylor Swift sticker on an aligner case for a “Swiftie” patient. It’s inexpensive but deeply meaningful. * Emotional returns. These thoughtful touches make appointments memorable and inspire patients to share their experiences with friends and family.
Personalize Every Experience* Capture the details. Use your patient software to log personal tidbits like favorite drinks, hobbies, and nicknames that can brighten each visit. * Do a little homework. A glance at public social media profiles can offer clues to a patient’s interests and give you easy ways to personalize their experience. * Create signature moments. A branded welcome kit and handwritten note can become a powerful, lasting impression. These are both affordable and unforgettable.
Build A Culture Of Hospitality Within Your Team* Practice makes perfect. Monthly team role-plays help staff deliver warm, confident hospitality naturally in real-time situations. * Empower with freedom. Give team members autonomy, like the ability to hand out $5 gift cards when they see a chance to brighten a patient’s day. * Use your team’s passions. One team member’s love of coffee led to a revamped beverage station that patients now rave about.
Turn Memorable Moments Into Marketing Gold* Share the joy. A photo of a patient celebrating with a cupcake and their new smile can outperform a traditional before-and-after on social media. * Tell stories, not just stats. People remember meaningful moments. Diners at Eleven Madison Park still talk about the surprise hot dog, not the gourmet foie gras. * Encourage patient content. Authentic, user-generated posts build trust and amplify your practice’s personality.
Free Growth SessionTrack, Tweak, And Elevate* Listen and learn. Pay attention to reviews, patient comments, and quick surveys to identify what’s truly resonating. * Keep innovating. Maintain a “Wow Board” to collect and iterate hospitality ideas, just like top-tier restaurants do. * Identify friction points. Ask your team where patients may feel underserved and fix those moments before they turn into lost opportunities.
Quick Wins You Can Try This Quarter* Create one signature gesture, like a custom welcome kit with colors based on the patient’s favorite sports team or artist. * Add a “Preferences” tab to your patient management system and train your team to update it regularly. * Build a surprise-and-delight drawer stocked with small gifts, stickers, and branded treats. * Host a quarterly “Hospitality Hackathon” and let team members pitch ideas. Test the best two. * Share one patient story per week on Instagram or TikTok (with permission) to highlight the human side of your care.
Make Unreasonable Hospitality Your Advantage“When you care unreasonably about how people feel, that’s where the real magic happens,” says Dr. Gilliam. When leadership prioritizes hospitality and the team delivers it consistently, patients become loyal fans and organic marketers. As Mark Twain said, “The secret of getting ahead is getting started.” Begin with one thoughtful gesture today. Build a practice that thrives on unforgettable experiences tomorrow.
Free Growth SessionThe post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative.
Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, while late adopters scramble. Below are five “what if” scenarios they debated, the context behind each, and clear steps you can take before next Monday’s morning huddle. Use this as a springboard, not a prophecy. The future will reward owners who stay curious, move fast, and keep patients at the center of every decision.
What If Corporate Groups Swallow Half The Market?Luke likes private practice for one simple reason: speed. “You can be a lot faster with decision making and how you move,” he notes, pointing out that a DSO rarely green-lights a six-figure director of operations in a single meeting. Dr. Kyle questions whether full consolidation is even realistic. Opening a brick-and-mortar office still costs far less than a surgical suite, so independents can launch or re-launch quickly. Both agree community connection is the private owner’s advantage; when neighbors learn a clinic was sold to corporate, reputation often slides .
Stay ready:* Map every decision slowed by external approval last quarter. Delegate at least one to your local leadership team this month. * Join or create a cooperative buying group to shrink supply costs without surrendering brand control. * Schedule two community touchpoints per quarter—think school talks or sports sponsorships—to reinforce your local roots.
What If AI Designs Every Treatment Plan?ChatGPT forecasted “AI replacing first-year residents.” Dr. Kyle pushed back, citing compliance challenges and liability concerns. Luke sees potential when AI flags issues before appointments but warns that “platform pile-up” can chain the team to screens instead of patients. The duo settled on a three-point filter: adopt technology only if it improves outcomes, patient experience, and profitability.
Reality check:* Remote monitoring apps look efficient until staff juggle multiple log-ins and patients ignore scan reminders. * AI simulations can impress at consults yet still need a doctor’s judgment on biomechanics. * Regulatory boards move slowly, so full automation will likely arrive in phases, not a single leap.
Quick move: List every digital subscription, score each 1–5 on outcomes, experience, and profit, and sunset any tool scoring below eight total.
Free Growth SessionWhat If Aligners, Brackets, And Wires Roll Off Your Printer?Dr. Kyle believes direct-printed aligners will hit mainstream “maybe even sooner” than ten years. He and Luke also discuss printing trays, retainers, and even office doorstops, proving adoption can start small. Smart polymers that adjust force already exist in Nitinol wires, hinting at self-adjusting appliances ahead.
Get ahead now:* Print study models and retainers to train staff on resin workflows. * Assign an “innovation captain” who tracks costs, vendors, and FDA updates. * Run payback math: many offices offset a starter printer once monthly aligner volume tops thirty-five cases.
What If Appliances Stream Live Data Or Disappear?The transcript imagines CBCT, intraoral scans, and wearables merging into cloud-based “digital twins” that flag relapse risks before symptoms appear. Luke takes it further, picturing brackets acting like wearables. Dr. Kyle accepts the concept but highlights privacy and regulatory hurdles. They also toy with a wilder idea: gene-editing gels moving teeth without hardware, though ethical concerns loom large.
Prepare, don’t panic:* Update consent forms now to include data-enabled devices. * Follow AAO and ADA policy groups on genomic and nanotech developments. * Draft patient FAQs so your team can answer “smart bracket” questions before sales reps show up.
What If Omnipresent Marketing Outperforms One Viral Reel?AI predicted every doctor becoming a TikTok influencer. Dr. Kyle called that “dead wrong,” arguing that national fame rarely drives local starts. Luke prefers omnipresence: podcasts, direct mail, paid ads, and community events working together. The goal is steady visibility wherever parents look.
Campaign blueprint:1. Film a three-minute TV interview on airway health. 2. Slice it into thirty-second Reels and YouTube Shorts. 3. Mail a limited-time voucher to high-income ZIP codes using the same headline. 4. Boost the clip on Facebook with “As seen on Channel 3” overlays for credibility.
Final ThoughtsNone of these scenarios is guaranteed. Consolidation could stall, AI might plateau, and printers may advance slower than headlines suggest. What is certain is that preparedness beats prediction. Fast decision loops, intentional tech adoption, in-office manufacturing plans, and a story patients remember will keep your clinic in control of its destiny. HIP Creative partners with orthodontists who refuse to wait for change to roll over them. If you want a roadmap that turns uncertainty into growth, let’s start the conversation today.
Free Growth SessionThe post Does ChatGPT Know the Future of Orthodontics? appeared first on HIP Creative.
Orthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices.
Embrace A Patient-Centric ApproachDr. Jacobs transitioned from a traditional, doctor-centric approach to a model that better addresses patients’ priorities. Instead of lengthy, detailed explanations about orthodontic techniques, he found that patients value straightforward answers focused on results—like a beautiful smile and aligned teeth.
For orthodontists, focusing on what matters most to patients can create a more engaging and satisfying experience. Streamlining consultations and communicating in simpler terms can foster trust and make patients feel valued, leading to stronger relationships and better outcomes.
Improve Practice Structure With A Defined OrganizationA game-changer for Dr. Jacobs was organizing his practice structure by creating an org chart and establishing clear roles, including a dedicated call center. This organizational clarity ensured that team members knew their responsibilities, streamlining operations and improving patient care.
Orthodontists can benefit from reviewing their current team roles and responsibilities to make sure everyone is positioned to succeed. By assigning roles strategically, staff can work more efficiently, freeing up time and resources to focus on patient care.
Respond Quickly To New Patient InquiriesDr. Jacobs noticed a significant improvement when his team began responding more promptly to prospective patients. In today’s fast-paced world, where people expect quick responses, this change allowed his practice to capture more leads and start treatments sooner.
Orthodontic practices should prioritize speedy responses to inquiries, ensuring patients don’t have to wait long for consultations or treatment starts. This not only meets modern expectations but also increases the likelihood of turning leads into loyal patients.
Ensure The Practice Backend Supports Marketing EffortsDr. Jacobs learned that marketing is most effective when the practice’s infrastructure is prepared for growth. After developing more efficient systems, his practice could better handle the increased patient flow that marketing brought.
Before launching marketing campaigns, orthodontists should evaluate how well their teams and processes can manage additional patient volume. Preparedness on the backend ensures that increased patient interest leads to successful outcomes and enhanced reputation, rather than operational stress.
Prioritize Patient ConvenienceToday’s patients, accustomed to immediate service through platforms like Amazon and Netflix, prioritize convenience. Dr. Jacobs found success by offering same-day starts and reducing wait times for consultations, making it easier for patients to initiate and continue their treatment.
Consider ways to make your practice more accommodating to patients’ schedules. Offering flexible appointment times, quick-start options, and streamlined in-office processes can make a substantial difference in patient satisfaction and retention.
Maximize Existing Locations Before ExpandingIn his early practice, Dr. Jacobs focused on opening multiple locations to capture more market share. However, he later realized that expanding too quickly can dilute resources and increase overhead without necessarily improving profitability. He ultimately consolidated his locations and focused on maximizing the efficiency and potential of his main office.
Rather than immediately expanding to multiple locations, orthodontists can focus on optimizing their current practice. Strengthening operations at one well-run location may yield better long-term results and provide a foundation for sustainable growth.
Implement A Simple Incentive System For Staff MotivationTo boost team morale, Dr. Jacobs created an incentive system where every 60 patient starts triggered a team-wide bonus. This straightforward goal motivated the team to work together to reach targets and kept morale high.
An incentive system doesn’t have to be complex to be effective. By setting clear, achievable goals and rewarding staff for their contributions, orthodontists can foster a positive work environment and encourage a team-oriented mindset.
Be Flexible With Treatment GoalsOrthodontists have traditionally pursued “textbook perfection” in treatment outcomes, but Dr. Jacobs found that not all patients are looking for perfect alignment. By listening to patient preferences, he was able to customize treatment plans, focusing on what each patient valued most.
Recognizing that each patient has unique goals allows orthodontists to provide personalized care that meets expectations. Flexibility in treatment can improve patient satisfaction, as patients feel their individual needs are understood and respected.
Leverage Technology For EfficiencyTechnology was essential in helping Dr. Jacobs’ practice streamline its operations and focus more on patient care. Tools for patient communication, scheduling, and treatment planning enabled his team to work efficiently even as patient numbers grew.
Investing in the right technology can help practices handle administrative tasks, freeing up time for patient interactions. Digital tools not only streamline workflows but also improve patient accessibility and engagement with the practice.
Seek Consulting And Expert AdviceDr. Jacobs emphasized the impact of consulting services on his success. Expert consultants helped him identify areas for improvement, refine his operations, and make strategic decisions for growth. By staying open to guidance, he was able to accelerate his practice’s development and navigate challenges effectively.
Bringing in expert guidance can provide fresh insights and help avoid common pitfalls in practice management. Whether it’s marketing, operations, or patient care, consultants can offer valuable perspectives to help orthodontists stay competitive.
Dr. Brad Jacobs’ journey provides orthodontists with practical lessons in patient-centric care, efficient operations, and strategic growth. By focusing on these key areas, practices can thrive in today’s competitive landscape while enhancing patient satisfaction and outcomes.
For more insights, listen to the full interview with Dr. Jacobs on the GrowOrtho Podcast, available on YouTube and major podcast platforms.
The post Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success appeared first on HIP Creative.
Running a successful orthodontic practice isn’t just about having top-notch clinical skills—it’s about building a strong team that works together to give your patients an exceptional experience. In a recent episode of the GrowOrtho Podcast, Dr. Brice Gilliam, a highly regarded young orthodontist and owner of Elevation Orthodontics, shared some practical insights into team dynamics. His tips can help you create a productive work culture, strengthen team loyalty, and ultimately grow your practice. Let’s dive into the key strategies Dr. Gilliam recommends and see how you can apply them.
Build Trust And Respect From The Ground UpTrust is the foundation of any high-functioning team, and as the leader, it’s your job to cultivate it. Dr. Gilliam emphasizes that building trust means being there for your team and showing them you’ve got their back. If a patient mistreats a team member, step in and make it clear that you prioritize their well-being. This sends a strong message that respect is non-negotiable in your practice, leading to a loyal and committed team.
How To Make It Happen:
- Lead by Example: Show up early, help tidy up—demonstrate that you’re not above any role.
- Stand Up for Your Team: If a patient disrespects a staff member, address it constructively to affirm your commitment to your team’s comfort and dignity.
Be Clear About Roles And ExpectationsDr. Gilliam highlights the importance of transparency when it comes to roles and expectations. When people aren’t sure what’s expected of them, it can lead to frustration and burnout. By clearly outlining each team member’s responsibilities, everyone knows what they need to do and feels empowered to excel.
How To Make It Happen:
- Create a Living Document: Write down each role and keep it updated as your practice evolves. This helps new hires and reminds current team members of their responsibilities.
- Spell Out Expectations: Be clear about things like punctuality and patient care standards so your team can consistently meet them.
Foster Open CommunicationTransparency fosters a sense of ownership and helps your team understand the “why” behind decisions. Dr. Gilliam stresses that when team members feel informed, they’re more likely to align with the practice’s goals.
How To Make It Happen:
- Share Your Vision: Regularly discuss your practice’s goals and how each person contributes. This helps everyone see the bigger picture and feel involved.
- Welcome Feedback: When implementing changes, ask for input and address concerns. This shows you value their opinions and builds a collaborative environment.
Empower Your TeamMicromanaging can stifle growth and creativity. Instead, Dr. Gilliam suggests empowering your team by giving them autonomy over their tasks. Focus on the outcome rather than dictating how things should be done. This approach not only shows respect for your team’s abilities but also encourages them to take ownership of their work.
How To Make It Happen:
- Define the Goal, Not the Steps: Explain what the desired outcome is, but let them figure out how to get there. This flexibility often leads to innovative solutions and boosts morale.
- Provide Constructive Feedback: Support their personal and professional growth by offering regular feedback, reinforcing that you’re invested in their development.
Encourage Cross-Training And TeamworkOrthodontic practices often have a divide between the front and back offices, but Dr. Gilliam advocates for cross-training to foster respect and teamwork. When team members understand each other’s roles, they’re more empathetic and cohesive.
How To Make It Happen:
- Rotate Roles Occasionally: Let front-office staff experience sterilization tasks and vice versa. This promotes mutual respect and helps reduce misunderstandings.
- Hold Regular Team Meetings: Weekly huddles to discuss workflow and efficiency can build camaraderie and ensure everyone is on the same page.
Handle Resistance To Change With CareChange can be tough, and resistance is natural. Dr. Gilliam advises approaching resistance with empathy and giving team members time to adjust. Remember, you’ve had time to think about these changes—your team needs time too.
How To Make It Happen:
- Introduce Changes Gradually: Break down major shifts into manageable steps to help your team adapt more easily.
- Explain the Benefits: When they understand why a change is happening, they’re more likely to support it.
Set Realistic, Achievable GoalsSetting unrealistic goals can demotivate your team, while attainable ones provide focus and energy. Dr. Gilliam suggests making goals ambitious yet achievable and rewarding performance based on outcomes.
How To Make It Happen:
- Celebrate Milestones Along the Way: Offer incentives for hitting key milestones that lead to the larger goal. Consider meaningful rewards like extra time off or team outings, which can be more motivating than cash bonuses.
- Find Out What Motivates Them: Periodically ask your team what rewards they value, showing that you care about what matters to them.
Recognize And Celebrate SuccessesAcknowledging achievements boosts morale and strengthens loyalty. Dr. Gilliam emphasizes the impact of simple acknowledgments, especially since they’re often rare in professional settings.
How To Make It Happen:
- Start a Recognition Program: Whether it’s “Team Member of the Month” or a shout-out during meetings, celebrating wins makes people feel appreciated.
- Share Their Successes: Highlight achievements on social media or around the office. Team members who feel valued are more motivated to contribute.
Get Involved In What Your Team Cares AboutA unique way to build team engagement is by connecting community involvement to your team’s passions. Dr. Gilliam found that participating in events his team valued, like volunteering at an animal shelter, fostered a sense of purpose and commitment.
How To Make It Happen:
- Support Their Interests: Find out what your team cares about and organize relevant events. This not only supports a good cause but also shows you value your team’s interests.
- Encourage Their Ideas: Let your team suggest community projects they’d like to support, giving them a sense of ownership and pride in your practice’s role in the community.
Bringing It All TogetherDr. Gilliam’s approach shows that investing in team dynamics is essential for a thriving orthodontic practice. By building trust, setting clear expectations, fostering open communication, and empowering your team, you lay the groundwork for a loyal, engaged group that’s aligned with your vision. With these actionable strategies, you’re well on your way to cultivating a supportive, high-performing culture that patients will notice and appreciate—leading to a successful practice built on teamwork and dedication.
To hear more from Dr. Gilliam and delve deeper into these insights, listen to the full episode of the GrowOrtho Podcast. It’s packed with practical advice, relatable stories, and strategies to help you navigate team dynamics and grow your practice.
The post Orthodontic EXPERT Shares Top Team Building Secrets appeared first on HIP Creative.
In the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that many might find unconventional. This is the story of how he overcame skepticism, embraced new methods, and found greater fulfillment in his profession.
A Rural Beginning And The Quest For StabilityGrowing up as a farm kid in western Kentucky, Dr. Rice experienced firsthand the uncertainties of rural life. When his father sold the family farm during his teenage years, it left a lasting impression on him. Determined to find a stable career, he initially considered becoming a pediatrician but shifted to dentistry after reassessing his options.
An unexpected incident at 17, where he lost a lower incisor while intervening in a fight, led him to orthodontics. His orthodontist’s willingness to meet him at midnight to fix his teeth left a profound impact. “You can change someone’s life, how they feel about themselves, and how the world looks at them,” Dr. Rice reflected on his choice of profession.
Building A Practice In A Competitive LandscapeAfter graduating from the University of Louisville’s orthodontic program in 2000, Dr. Rice returned to Paducah to start his own practice. Despite being in one of the most competitive areas on paper, his priority was family—ensuring his children grew up knowing their grandparents.
For nearly two decades, Dr. Rice operated out of a modest office in a less frequented part of town. “It took me ten years to even start to get busy,” he admitted. His practice relied heavily on Medicaid patients, comprising about 15-20% of his clientele. This was his way of giving back, though it eventually became financially unsustainable.
The Turning Point — Embracing ChangeIn 2019, Dr. Rice moved his practice to a more visible location near the local mall, resulting in a 30% growth purely from increased foot traffic. However, he faced a significant challenge: the Medicaid program was causing a loss of $800 per case due to overhead costs. Realizing this was not sustainable, he made the tough decision to stop accepting Medicaid.
Seeking alternatives to grow his practice and continue serving underprivileged patients, Dr. Rice began exploring new marketing strategies. In June 2022, he partnered with a marketing firm (referred to here as “Hip”) and was introduced to modern orthodontic business practices. Initially, he was resistant. The idea of offering promotions like “$500 off” seemed counterintuitive. “Why would you do that?” he questioned, concerned about the potential loss in revenue.
Fishbein Fundamentals — A Game ChangerDr. Rice’s turning point came when he attended a training program called Fishbein Fundamentals. Accompanied by his team, he was exposed to innovative strategies that challenged his traditional mindset. His staff was enthusiastic, ready to implement what they had learned, but Dr. Rice was hesitant.
After some deliberation, he decided to take a leap of faith. Right before Thanksgiving, he agreed to adopt the recommended changes, including offering a $500 discount and restructuring payment plans to lower the barrier of entry for patients.
Immediate Results And Sustainable GrowthThe impact was immediate and overwhelming. Upon returning from the holiday break, the practice had 70 new patient inquiries, far exceeding their scheduling capacity. “We had no place to put them,” recalled Lori, Dr. Rice’s office manager. The team quickly reorganized their schedule, adopting the efficient systems they had learned.
By reducing the initial down payment and offering more affordable monthly payments, Dr. Rice made orthodontic care accessible to a broader demographic. This approach not only compensated for the loss of Medicaid patients but also aligned with his original goal of helping underprivileged kids.
Efficiency Without Compromising QualityOne of Dr. Rice’s concerns was maintaining the quality of care while increasing patient volume. Known for his meticulous nature—spending 20 minutes on tasks like debonding braces—he feared that efficiency might compromise results.
However, he discovered that with better time management and trust in his initial assessments, he could maintain high standards without the extra minutes. “You can go faster than you think you can,” he realized. By reducing unnecessary repetition, he freed up time to see more patients without extending his workweek.
Working Less, Achieving MoreRemarkably, Dr. Rice managed this growth while reducing his workdays from three and a half to three per week. His practice saw a 101% increase in growth, and they are on track to double their annual revenue from when he started implementing the new strategies.
The practice’s success did not require expanding to multiple locations or hiring additional orthodontists. In a rural area where the population is dispersed, Dr. Rice focused on maximizing his existing practice’s potential. “We just want to keep it going where we’ve been going,” he stated, emphasizing quality over quantity.
A Team Effort And The Integral Role of HIPDr. Rice credits much of the success to his dedicated team and the integral role played by HIP. His staff was eager to implement the new strategies, and HIP’s expertise provided the necessary framework to handle the influx of new patients and reorganize the practice’s operations efficiently.
By lowering financial barriers, the practice could help more patients than ever before. A notable example was a Medicaid-eligible child who didn’t qualify for the program. With the new payment plans structured under HIP’s guidance, the family could afford treatment without the aid of Medicaid. This allowed Dr. Rice to continue serving those in need while maintaining financial viability.
Lessons Learned and Future OutlookDr. Rice’s journey offers valuable insights:
- Embracing Change Can Yield Significant Rewards — Overcoming initial skepticism allowed Dr. Rice to discover effective strategies that aligned with his goals.
- Efficiency Doesn’t Mean Compromising Quality — By streamlining processes, he maintained high standards of care while increasing patient volume.
- Lowering Barriers Benefits Both Patients and Practice — Flexible payment options made orthodontic care accessible to more people, leading to practice growth and community impact.
- Team Buy-In Is Crucial — His staff’s readiness to adopt new methods was instrumental in the successful transformation.
Looking ahead, Dr. Rice plans to continue refining his practice within the rural community he serves. While he doesn’t aim to expand geographically, he remains open to opportunities that align with his mission of providing quality care and giving back.
Dr. Shawn Rice’s story is a testament to the power of adaptability and the positive outcomes that can result from embracing new ideas. In a field where traditional methods often prevail, his willingness to challenge the status quo not only revitalized his practice but also enhanced his ability to serve his community. For professionals hesitant about change, Dr. Rice’s experience illustrates that growth doesn’t necessarily require more time—it requires the right strategies and an open mind.
The post I Went From Skeptic To An Orthodontic Success appeared first on HIP Creative.
Starting or expanding a dental/orthodontic practice can feel overwhelming, especially when it comes to securing the right financing. Whether you’re fresh out of residency or a seasoned dentist or orthodontist looking to grow, navigating loans, interest rates, and cash flow can be a complex task. In this episode of the GrowOrtho Podcast, we’ll break down key financing strategies, common pitfalls to avoid, and practical steps to ensure long-term success.
We’ll cover everything from startups to expansions and even refinancing options, so you can unlock your practice’s full potential.
Introduction to Dental/Orthodontic Practice Financing
The road to opening a successful dental/orthodontic practice often starts with financing. While securing loans for equipment, marketing, and working capital might seem like a straightforward process, the details matter. The right loan can set you up for success, while an ill-advised financial decision could restrict your growth potential.
For many dentists and orthodontists, the first question is whether to go with traditional banks or specialized lenders. Each path has its pros and cons, and understanding these is crucial for making the best decision.
The Difference Between Traditional and Fintech LendersOne of the first choices you’ll face is deciding between traditional banks like Wells Fargo or Bank of America and newer fintech lenders like Provide. Traditional banks have long-established lending practices, but they often come with slower approval times, more rigid structures, and less flexibility.
Fintech lenders, on the other hand, offer speed and adaptability. As Jon Shaw, a healthcare financing expert from Provide, explains in this episode, “Fintech companies have a streamlined process, offering approval times of just four to five days compared to the weeks or months it may take with traditional banks.”
This agility is invaluable, especially when every day of delay could cost you thousands in lost revenue. Fintech lenders also offer tailored solutions based on individual needs, making them more suited to healthcare professionals.
Common Pitfalls For First-Time Practice OwnersThe excitement of starting your own dental/orthodontic practice can sometimes lead to financial missteps. Here are three common pitfalls to avoid:
1. Underestimating Start-Up Costs
Many first-time owners are surprised by how quickly costs add up. From building out your office space to purchasing equipment, these expenses can easily exceed initial estimates. Shaw emphasizes, “In today’s market, a typical startup loan is around $800,000. However, many dentists and orthodontists come in expecting to need far less, which leads to financial strain down the road.”
2. Lack Of Cash Reserves
Building a practice takes time. Without proper cash reserves, even the smallest hiccup can derail your plans. Having enough working capital for marketing and hiring the right team is essential. As Shaw notes in the episode, “It’s common to see doctors run out of cash too early because they didn’t plan for a proper runway for marketing and operations.”
3. Taking On Too Much Debt Too Soon
It’s tempting to purchase all the latest equipment and build a state-of-the-art facility. However, overextending yourself financially can backfire. Consider starting with fewer operatories or scaling up gradually. Fintech lenders like Provide often offer flexibility to revisit financing later if your practice grows faster than expected.
Expansion Strategies: Multi-Practice OwnershipOnce your practice is thriving, you may consider expanding to a second or third location. While the idea of multi-practice ownership is appealing, it’s not without challenges. Expansion requires strategic planning, especially when it comes to financing.
One of the biggest hurdles is securing financing for ground-up construction or purchasing additional real estate. According to Shaw in this episode, “Provide offers 100% financing for ground-up construction, which includes everything from land purchase to building out the facility. This allows dentists and orthodontists to keep their cash reserves intact while expanding their practice.”
If you’re looking to expand, ensure that your financial foundation is solid. Start with one location, master its operations, and then move forward. This steady, pragmatic approach ensures you don’t spread yourself too thin.
Refinancing — When And Why It Makes SenseIf you’ve been in business for a few years, you might find that refinancing your practice loan could save you money or free up cash flow.
Here are a few scenarios where refinancing makes sense:
1. High-Interest SBA Loans: SBA loans often come with higher interest rates and variable terms. Refinancing to a fixed, lower interest rate can save you money over the life of the loan.
2. Consolidating Debt: If you have multiple loans or short-term debt, refinancing can help streamline your payments and improve cash flow. This can free up funds for renovations, new equipment, or marketing.
3. End Of A Loan Term: Some loans come with “balloon payments,” where the full balance is due after a set period. If this is approaching, refinancing can help you avoid large one-time payments that could strain your finances.
Building A Strong Financial FoundationWhether you’re just starting or ready to expand, securing the right financing is critical to your dental/orthodontic practice’s success. Working with a fintech lender like Provide offers unique advantages in speed, flexibility, and tailored support for healthcare professionals.
By avoiding common pitfalls and considering long-term growth strategies, you can ensure that your practice not only survives but thrives. So, whether you’re refinancing, expanding, or just opening your doors for the first time, make sure you have the right financial partner by your side. Find out more about Provide by emailing Jon Shaw at jon@getprovide.com.
By taking the time to plan your financing carefully, you can avoid costly mistakes and position your practice for long-term success. If you’re ready to take the next step, be sure to consult with experts who understand the specific needs of dental and orthodontic professionals.
The post Why Orthodontists Shouldn’t Settle… appeared first on HIP Creative.
Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht’s journey from a budding orthodontist to a successful practice owner. Whether you’re just starting or looking to grow, you’ll find valuable insights to help navigate the challenges of orthodontic practice management.
Finding The Right Path: From Dermatology To OrthodonticsDr. Knecht initially set her sights on a career in medicine, specifically dermatology. However, a chance encounter changed her trajectory. While in college, she began spending time at an orthodontic practice and discovered her passion for this blend of aesthetics and healthcare. “There’s still an art to it, and I really love it,” she explains in the podcast. This pivotal moment led her to switch from pre-med to pre-dental, eventually pursuing orthodontics at LSU.
Navigating Early Career ChoicesAfter completing her residency at UConn, Dr. Knecht faced a crossroads. She started her career with Pacific Dental (DSO), which offered stability and a steady income. However, she quickly realized the limitations, such as lack of autonomy and fluctuating productivity across different offices. “You start to plateau,” she recalls, pointing to frustrations with varying support staff and treatment coordinators.
Seeking more control over her career, she explored an associateship. But it was clear that true satisfaction would only come from running her own practice. This decision marked the beginning of a new chapter, fraught with challenges but also full of potential.
The Decision To Go SoloDr. Knecht’s decision to start her own practice was driven by a desire for independence and the ability to shape her professional environment. Her experience in the DSO model, while valuable, underscored the importance of autonomy in delivering consistent patient care. She highlights, “I would never be happy unless I opened my own [practice].”
The transition wasn’t easy. Dr. Knecht had to navigate financial uncertainties, find the right location, and build a patient base from scratch. However, her strategic approach to these challenges laid the foundation for her future success.
Launching A Practice At The Onset Of A Global PandemicJust six weeks after opening her practice, the world was hit by the COVID-19 pandemic. For many, this timing could have spelled disaster. But Dr. Knecht saw it as an unexpected opportunity. With fewer patients initially, she had time to fine-tune her practice operations and focus on targeted marketing efforts. “Looking back, it was great timing because I didn’t have all these patients and treatment that I had to worry about,” she reflects in this episode of the GrowOrtho Podcast.
Her approach emphasized adaptability and strategic planning. By using the downtime to build a robust online presence and establish relationships with local dentists, Dr. Knecht positioned her practice for rapid growth once restrictions eased. Her decision to go all-in on marketing paid off as her practice quickly expanded post-lockdown.
Innovative Approaches To Patient CareOne of Dr. Knecht’s standout strategies has been her focus on holistic patient care, particularly her attention to airway health. She integrates orthodontic treatment with a broader healthcare approach, often referring patients to other specialists to address underlying issues like breathing problems. This holistic perspective not only differentiates her practice but also drives strong patient outcomes.
Additionally, Dr. Knecht has adopted cutting-edge technologies like indirect bonding with the KL Owen bracket system. This method allows her to maintain high standards of care while scaling up her practice. “It’s allowed my practice to grow tremendously, but without sacrificing quality at all,” she notes in the podcast.
Lessons Learned And Advice For Aspiring OrthodontistsDr. Knecht’s journey offers several key takeaways for orthodontists considering starting their practice:
Location Matters: Choose a location with growth potential, not just convenience. A practice in a growing suburb can offer less competition and more community engagement opportunities than a saturated urban market.
Embrace Change and Innovation: Be open to new technologies and treatment methodologies. Whether it’s a focus on airway health or using advanced bracket systems, staying ahead of the curve can set your practice apart.
Invest in Marketing Early: Effective marketing is crucial, especially in the early days of a practice. Dr. Knecht’s willingness to invest in marketing efforts helped her build a patient base faster and transition to full-time private practice sooner than expected.
A Vision For The FutureDr. Knecht’s story is a testament to the power of resilience, innovation, and strategic planning in building a successful orthodontic practice. Her focus on comprehensive patient care and willingness to adapt to changing circumstances has positioned her as a leader in her field. For any orthodontist looking to start or grow their practice, her journey on the GrowOrtho Podcast provides invaluable lessons and inspiration.
Are you ready to take your orthodontic practice to the next level? Learn from the best by listening to the GrowOrtho Podcast and start making strategic decisions today to ensure your long-term success!
The post These Mistakes Are Holding YOUR Practice Back appeared first on HIP Creative.
In today’s fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. But what exactly makes Rhinogram stand out, and how can it transform your practice?
The Power Of Patient Communication — Why Rhinogram Is A Game-ChangerThe healthcare landscape is evolving, and so are patient expectations. With more people relying on their smartphones for daily tasks, the demand for convenient and accessible communication with healthcare providers has skyrocketed. Rhinogram answers this call by offering a robust, HIPAA-compliant platform that brings together text messaging, AI-driven automation, and now VoIP services, all in one place.
Imagine a system where your patients can reach out via text without downloading any additional apps. A system where all communications—whether it’s a routine check-in or an urgent concern—are handled promptly, reducing the administrative burden on your staff. This is what Rhinogram offers, setting the stage for enhanced patient satisfaction and operational efficiency.
How Rhinogram Enhances Patient Experience1. Seamless Patient Interactions: Rhinogram’s platform is designed to simplify patient communication by leveraging text messaging as the primary mode of interaction. This approach not only meets patients where they are but also ensures that they can easily connect with their healthcare provider without the hassle of navigating through multiple channels or downloading new apps. 2. AI-Driven Efficiency: One of the standout features of Rhinogram is its AI component, known internally as “Estel 2.0.” This AI is trained to categorize and respond to patient inquiries, with an accuracy rate of 87%. By automating routine administrative tasks, Rhinogram allows healthcare professionals to focus more on clinical care, ensuring that patients receive timely and accurate information. 3. Post-Appointment Campaigns: Rhinogram also excels in post-appointment care, offering tools for reputation management, follow-up education, and patient engagement. These automated processes ensure that patients are well-informed and cared for even after they leave the practice, fostering long-term relationships and trust.
A Closer Look At Rhinogram’s FeaturesBlended VoIP Services One of the latest additions to Rhinogram’s suite of services is its VoIP integration. This feature not only allows for traditional phone communication but also enables the conversion of phone calls into text messages. This is particularly useful in scenarios where staff can handle multiple patient inquiries simultaneously, improving efficiency and patient response times.
Customizable HIPAA Compliance Rhinogram’s platform is built with strict adherence to HIPAA guidelines, offering customizable compliance settings that ensure patient data is protected. Practices can configure the system to automatically request HIPAA consent or flag non-compliant communications, safeguarding both the practice and patient information.
Real-Time Integration With PM Systems Integration with practice management (PM) systems is another key feature of Rhinogram. The platform supports real-time syncing with over 300 different PM systems, allowing for seamless communication and data transfer. This ensures that all patient interactions are recorded and easily accessible within the practice’s existing systems, further reducing administrative overhead.
The Impact on Practice Operations — Efficiency Meets InnovationRhinogram’s capabilities extend beyond just improving patient communication. By automating routine tasks and streamlining workflows, the platform significantly reduces the time staff spend on administrative duties. This not only leads to cost savings but also allows practices to operate more efficiently, ultimately improving the overall patient experience.
For instance, practices can automate appointment reminders, bill collections, and follow-up communications, all while maintaining a personal touch through AI-driven messaging. The result? More time for healthcare providers to focus on what truly matters—patient care.
Transitioning to Rhinogram — What To ExpectSwitching to a new communication platform might seem daunting, but Rhinogram makes the process as smooth as possible. The platform is intuitive and designed with the end-user in mind, ensuring that even those with limited tech experience can navigate it with ease. Rhinogram’s support team, composed of individuals with hands-on experience in orthodontic and dental practices, provides thorough training and ongoing support, ensuring a successful transition.
Is Rhinogram Right For Your Practice?Rhinogram is ideal for practices looking to enhance patient communication, reduce administrative burdens, and improve overall efficiency. Whether you’re managing a small private practice or a large healthcare organization, Rhinogram offers scalable solutions tailored to your specific needs.
Transforming Patient Communication For The BetterIn a world where digital communication is becoming increasingly important, Rhinogram stands out as a powerful tool for healthcare practices. By simplifying patient interactions, automating administrative tasks, and ensuring compliance with HIPAA regulations, Rhinogram not only enhances the patient experience but also empowers practices to operate more efficiently.
If you’re ready to take your practice to the next level, Rhinogram might just be the solution you’ve been searching for. Visit Rhinogram’s website to learn more and schedule a demo to see how this innovative platform can transform your patient communication.
The post Level Up Your Patient Communication With Rhinogram appeared first on HIP Creative.
Running an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this article, we’ll dive into how Gaidge can transform your orthodontic practice by automating data collection, enhancing efficiency, and ultimately driving profitability.
Understanding Gaidge and Its ImpactGaidge is more than just an analytics platform; it’s a comprehensive business intelligence tool designed to streamline operations and enhance decision-making for orthodontic practices. Founded by Mary Beth Kirkpatrick, Gaidge integrates various technologies to offer orthodontists a seamless experience in managing their practices.
The Journey to Gaidge:Ryan Moynihan, CEO of Gaidge, has a rich background in finance and marketing. His journey from finance at Intel and Ernst & Young to strategy marketing at 3M, and eventually leading sales and marketing at Ormco, has equipped him with a profound understanding of data and its applications in orthodontics.
Ryan’s transition to Gaidge allowed him to leverage his data analytics expertise to help orthodontists improve their practice management. By automating data collection and visualization, Gaidge enables orthodontists to quickly identify performance trends and areas for improvement, making it easier to manage their business efficiently.
Core Features and BenefitsGaidge’s integration with other technologies enhances its capabilities, offering orthodontists a comprehensive suite of tools:
- Digital Patient Forms: Gaidge incorporates Intake Q’s digital patient forms, streamlining the patient intake process and reducing manual entry errors.
- Accounting Integration: By integrating with accounting platforms like Xero and QuickBooks, Gaidge provides a holistic view of both operational and financial data, enabling better financial management.
- Consult Manager: This tool helps manage the new patient conversion process, ensuring that potential patients are not lost due to inefficiencies in the patient journey.
Benefits:– Efficiency: Automates data collection and visualization, saving time and reducing errors.
– Insights: Provides actionable insights into practice performance and financial health.
– Growth: Helps identify areas for improvement, driving profitability and growth.
Key Performance Indicators (KPIs) for Orthodontic PracticesUnderstanding and tracking the right KPIs is crucial for the success of any orthodontic practice. Gaidge simplifies this by focusing on key metrics:
- Production and Collection: These are fundamental drivers of your business. Monitoring production and collection rates helps in assessing financial health.
- New Patient Calls and Exams: Tracking the number of new patient calls and their conversion to exams helps in understanding the effectiveness of your marketing and patient acquisition strategies.
- Patient Starts: The ultimate goal is to convert new patient exams into starts. Gaidge helps track and improve this conversion rate.
Additional KPIs:– Observation Management: Ensuring patients in the observation phase are efficiently moved to start.
– Treatment Efficiency: Measuring the average time and number of visits per patient to optimize clinic operations.
– Expense Management: Analyzing staff costs, clinical expenses, and overall overhead to maintain profitability.
Adapting to Industry Trends and Economic ChangesThe orthodontic industry, like many others, has faced significant changes due to the COVID-19 pandemic. Understanding these trends is crucial for adapting and thriving:
- Impact of COVID-19: During the pandemic, adult starts spiked due to increased self-awareness from video calls. However, this growth has normalized, and practices need to adapt to the current market conditions.
- Economic Indicators: Monitoring economic trends such as housing markets and financial growth helps in predicting practice performance and planning accordingly.
Future Predictions:Despite recent fluctuations, there is optimism for growth in the orthodontic industry over the next few years. Practices that leverage data analytics to understand and respond to these trends will be better positioned for success.
Practical Tips for ImplementationImplementing Gaidge in your practice involves several key steps:
- Set Clear Goals:Define what you want to achieve with Gaidge, whether it’s improving patient starts, optimizing treatment efficiency, or reducing expenses.
- Leverage All Features: Utilize all the tools Gaidge offers, from digital patient forms to accounting integration, to get a comprehensive view of your practice.
- Regular Reviews: Schedule regular reviews of your KPIs and adjust your strategies based on the insights provided by Gaidge.
- Continuous Improvement: Use the data and projections from Gaidge to continuously refine your processes and strategies, ensuring sustained growth and profitability.
Gaidge is an invaluable tool for any orthodontic practice looking to enhance efficiency and drive growth. By automating data collection and providing actionable insights, Gaidge empowers orthodontists to make informed decisions and focus on delivering excellent patient care. If you’re ready to take your practice to the next level, exploring what Gaidge has to offer is a great starting point.
For more information or to schedule a demo, visit Gaidge.com.
By integrating Gaidge into your practice, you can transform your approach to business management, ensuring that every decision is backed by data and geared towards growth and efficiency.
The post How TO EFFECTIVELY Streamline Your Data With Gaidge appeared first on HIP Creative.
Today, we’re diving into a topic that’s crucial for healthcare professionals—commercial real estate. Whether you’re a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we’ll unpack the key considerations, share expert tips, and discuss real-life examples that highlight the importance of making informed real estate decisions. Join us as we explore how to maximize profitability and avoid common pitfalls in the world of healthcare real estate.
The Importance Of Professional RepresentationOne of the most critical decisions you can make as a healthcare provider is whether to go into a real estate deal alone or hire a professional. Many doctors unknowingly venture into negotiations unrepresented, thinking it might save them money. However, this approach often backfires.
According to Dell McCraney, a healthcare real estate agent, many doctors go into negotiations like “going to a gunfight with a knife.” Without professional representation, you’re likely to leave significant money on the table. For instance, McCraney recounted a case where a doctor initially negotiated a lease on his own and almost missed out on $100,000 in concessions that a professional agent later secured.
Key Considerations For First-Time Practice OwnersWhen opening your first practice, understanding the role of real estate in your overall expenses is vital. Keith Page, another expert in healthcare real estate, emphasizes that real estate is typically the second-largest expense after overhead. Hence, maximizing profitability through savvy real estate decisions is crucial.
Main Considerations:1. Lease Terms: A typical lease spans ten years, making it a significant long-term commitment. Ensure the terms are favorable. 2. Location Demographics: The success of your practice can heavily depend on choosing a location with the right patient demographics. 3. Professional Guidance: Engaging a real estate professional who understands the healthcare market can save you from costly mistakes.
Negotiating Leases — Pitfalls And StrategiesMany healthcare providers mistakenly assume that handling lease negotiations themselves is more cost-effective. In reality, this often results in suboptimal deals. For example, Dell McCraney shared a story of an orthodontist who received $275,000 more in concessions through professional negotiation compared to a peer in the same strip center who went unrepresented.
Key Strategies:1. Engage Early: Contact a professional before you start any negotiations to ensure you’re well-represented from the outset. 2. Understand Concessions: Be aware of tenant improvement allowances and other concessions that can be negotiated into your lease. 3. Compare Options: Use tools to compare lease offers and understand the total cost over the lease term, including potential build-out costs and free rent periods.
Buying Vs. Leasing — Making The Right ChoiceDeciding whether to buy or lease your practice’s real estate depends on several factors, including your long-term business goals and financial situation.
Buying Considerations:– Equity Building: Owning real estate builds equity, which can be beneficial in the long run.
– Stability: Owning provides stability and control over your practice location.
Leasing Considerations:– Flexibility: Leasing offers flexibility, especially if you’re uncertain about long-term location needs.
– Lower Initial Costs: Leasing typically requires less upfront capital compared to buying.
Keith Page suggests that each situation is unique, and often the decision comes down to financial viability and long-term goals. For instance, a doctor straight out of residency with significant student debt might find leasing more feasible, whereas an established practitioner looking to expand might benefit from purchasing property.
Navigating commercial real estate is a complex but crucial aspect of running a successful healthcare practice. Engaging professional representation can save you significant money and ensure you secure the best possible terms. Whether you’re opening your first practice or expanding, understanding your options and the long-term implications of your real estate decisions is essential. Remember, building a trusted team of advisors, including real estate professionals, accountants, and bankers, can provide the support you need to make informed and profitable decisions.
For additional help, feel free to connect with Carr for personalized advice and support on your real estate journey. You can reach out to Dell at dell.mccraney@carr.us or Keith at keith.page@carr.us.
The post Orthodontists: Avoid These Easy Real Estate Mistakes appeared first on HIP Creative.
In today’s competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you’re an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we’ll explore effective strategies to optimize your orthodontic practice for growth, leveraging insights from successful practices.
The Growth ChallengeOrthodontic practices often face the challenge of scaling operations without compromising patient care. Practices like Sherman & Belhoff in Baton Rouge, which grew from a two-doctor to a four-doctor practice in just 13 months, show that rapid growth is possible with the right strategies. However, this growth did not come without its hurdles. Initially, Dr. Kramer Sherman and his team saw immediate results, but soon after, they experienced a plateau. This illustrates a common issue: growth stagnation due to insufficient implementation and mindset.
Key Takeaway: To maintain growth, it’s not enough to implement new systems; you need to continuously refine and follow them diligently.
Interest: Proven Strategies For Sustained Growth1. Effective Lead Management
One of the most critical aspects of growing your practice is managing leads effectively. Dr. Kramer Sherman highlighted that a change in mindset regarding lead management was pivotal. By following secret shop reports and reaching out to leads more frequently, their practice saw a significant swing from being down 22% to up 20% within a few months.
2. Enhanced Patient Communication
Communicating effectively with patients is crucial for growth. Practices that excel in this area use a variety of methods, from using texting, emails, and voicemails instead of one call to ensuring same-day starts. Dr. Sherman noted that adjusting their communication strategy led to a substantial increase in impressions and patient starts.
3. Innovative Marketing Approaches
Orthodontic practices must stay creative and adapt their marketing strategies to attract new patients. Practices like Dr. Sherman’s saw their monthly impressions skyrocket from 4,000 to 125,000 by making their ads more creative and affordable.
4. Streamlined Consultation Process
Streamlining the consultation process can significantly impact patient satisfaction and practice efficiency. Dr. Leland’s practice, for example, transformed their one-hour consultations into 30-minute team efforts, drastically improving their show rate and overall efficiency.
Achieving Exponential Growth1. Adopting A Growth Mindset
A growth mindset involves being open to change and ready to implement new strategies. Dr. Sherman’s experience emphasizes the importance of mindset in driving growth. Shifting from a cautious approach to actively seeking and implementing feedback resulted in a remarkable turnaround.
“We need to focus on treating patients, not finding patients. If you’re gonna hire somebody to find the patients for you, let them tell you how to do that.” – Dr. Kramer Sherman
2. Leveraging Technology
Utilizing advanced technology and software can streamline your operations and enhance patient experiences. Tools like PracticeBeacon provide real-time information, helping practices track leads and conversions effectively.
3. Building A Collaborative Team
Creating a collaborative environment where team members are trained and engaged is crucial. Dr. Leland’s practice saw significant improvements by ensuring that their team was well-trained and that each member had clear roles and responsibilities.
Implementing Growth Strategies1. Invest In Training And Development
Continuous training and development are essential for keeping your practice at the forefront. Practices that invest in their teams see better implementation of new strategies and sustained growth.
2. Monitor And Adjust Strategies
Regularly review the effectiveness of your strategies and be willing to make adjustments. Use data and feedback to refine your approach continually.
3. Partner With Experts
Consider partnering with experts who can provide guidance and support tailored to your practice’s needs. As seen with the practices discussed, having a partner like HIP Creative can make a significant difference in achieving your growth goals.
Optimizing your orthodontic practice for growth requires a multifaceted approach that includes effective lead management, innovative marketing, streamlined processes, and a collaborative team. By adopting a growth mindset and leveraging technology, you can achieve sustained growth and provide exceptional care to your patients. Start implementing these strategies today and see the transformation in your practice!
By following these steps and continuously refining your approach, your orthodontic practice can achieve remarkable growth and success. Don’t hesitate to reach out to HIP, who can guide you on this journey, ensuring that your practice not only grows but thrives. Book a call now with one of our practice advisors to see how HIP can help you.
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In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald’s to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world of orthodontic practices.
Distinguishing The Roles — Entrepreneur, Manager, And TechnicianTo truly embrace the entrepreneurial mindset, it is essential to understand the three distinct roles that shape a successful small business: the entrepreneur, the manager, and the technician. The entrepreneur is the visionary, constantly seeking opportunities and developing innovative ideas to keep the business fresh and cutting-edge. The manager is the integrator, responsible for translating the entrepreneur’s vision into actionable strategies while maintaining profitability and excellent customer service. The technician is the talent, providing the unique skills that create the product or service the business is known for.
The Entrepreneurial Seizure — Avoiding The PitfallMany small business owners fall into the trap of what Michael Gerber, author of “The E-Myth Revisited,” calls the “entrepreneurial seizure.” They are skilled technicians who decide to start their own business but lack the necessary business acumen to thrive. Consequently, they find themselves “working in the business, not on the business,” trapped in the technician role while neglecting the crucial roles of the entrepreneur and the manager.
Embracing The Entrepreneurial MindsetTo unlock the full potential of a small business, the entrepreneurial mindset must be embraced. This mindset recognizes that a successful business is not merely a practice that happens to be a business but rather a business that happens to be a practice. It involves understanding that the orthodontist’s primary role is that of a technician, excelling in providing exceptional patient care, while entrusting the management responsibilities to a qualified and dedicated professional.
The Power Of Delegation And SystemizationSuccessful orthodontists like Dr. Ben Fishbein and Dr. Ernie McDowell have mastered the art of delegation and systemization. They have created comprehensive practice models that operate like well-oiled machines, with clearly defined processes and protocols. By delegating the management of their practices to a Chief Operations Officer (COO) or an equivalent role, they have been able to focus on their core strengths as orthodontists, delivering exceptional patient care while allowing their businesses to flourish.
Mindset Transformation — From Technician To EntrepreneurThe journey to embracing the entrepreneurial mindset often begins with a mindset transformation. It involves recognizing that being an orthodontist does not necessarily equate to being a skilled business manager. Just as orthodontists dedicate years to mastering their clinical skills, they must acknowledge the importance of entrusting the management of their practice to individuals with the necessary expertise and qualifications.
By relinquishing the manager role and embracing the roles of the entrepreneur and the technician, orthodontists can unlock a world of growth and success. They can focus on their passion for transforming lives through exceptional orthodontic care while simultaneously fostering a thriving business that positively impacts their community.
In the ever-competitive landscape of small businesses, the entrepreneurial mindset emerges as a game-changer. It is a mindset that recognizes the importance of delegation, systemization, and embracing one’s strengths as a technician while entrusting the management responsibilities to qualified professionals. By adopting this mindset, orthodontists and other small business owners can unlock a path to sustainable growth, increased profitability, and the ability to create a lasting impact in their communities. Embrace the entrepreneurial mindset, and witness the transformative power it holds for your small business success.
The post Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset appeared first on HIP Creative.
In today’s fast-paced world, it’s all too easy to get caught up in the daily grind and neglect one of the most important investments of all – investing in yourself. Many successful people, including Warren Buffett, understand the value of this concept and encourage others to prioritize self-improvement and personal growth. By investing in yourself, you pave the way for a more fulfilling and meaningful life, both personally and professionally.
The Importance Of Self-CareSelf-care is the foundation of investing in yourself. It’s about taking care of your physical, emotional, mental, and spiritual well-being. When you neglect any of these areas, it can have a ripple effect on other aspects of your life. Burnout, lack of focus, and decreased productivity are just a few of the potential consequences.
Embracing A Holistic ApproachTrue self-care requires a holistic approach that addresses all four dimensions:
- Physical Health — Prioritize proper nutrition, regular exercise, adequate sleep, and stress management techniques.
- Emotional Well-being — Practice self-compassion, nurture positive relationships, and engage in activities that bring you joy and fulfillment.
- Mental Stimulation — Seek opportunities for continuous learning, engage in intellectual pursuits, and challenge yourself with new experiences.
- Spiritual Growth — Explore practices such as meditation, prayer, or journaling to cultivate a sense of purpose and connect with something greater than yourself.
Redefining EnergyOften, when we feel drained or overwhelmed, we turn to destructive coping mechanisms like overindulging in unhealthy habits or working ourselves into oblivion. However, these temporary fixes only provide short-term relief and can ultimately leave us feeling worse. The key is to replace these destructive energies with constructive ones.
Constructive Energy Sources
- Regular exercise and healthy eating
- Prioritizing quality sleep
- Practicing mindfulness and positive self-talk
- Setting and reviewing goals regularly
- Engaging in activities outside your comfort zone
- Nurturing your spiritual side
By incorporating these positive practices into your routine, you’ll cultivate a sustainable source of energy that will fuel your physical, emotional, mental, and spiritual well-being.
Lifelong LearningLearning is a powerful tool for personal growth and should never be confined to formal education. Successful individuals embrace the concept of lifelong learning, recognizing its value in staying engaged, adapting to change, and remaining competitive in a rapidly evolving world.
Explore Various Learning Avenues:Incorporating learning into your daily routine can open up new perspectives, enhance your skills, and provide a constant source of inspiration and motivation.
- Books and audiobooks
- Podcasts and online courses
- Mastermind groups and professional associations
- Mentorship and coaching opportunities
Habits, Practices, And RitualsTo truly invest in yourself, it’s important to understand the distinction between habits, practices, and rituals:
- Habits are automatic behaviors that occur regularly without much conscious thought.
- Practices are intentional activities that require effort and planning, often related to personal or professional development.
- Rituals are meaningful acts performed in a prescribed way, often with spiritual or symbolic significance.
Analyze Your Habits — Take an honest look at your current habits and assess which ones are serving you and which ones may be holding you back.
Develop Intentional Practices — Identify specific goals, choose activities that align with those goals, and create a consistent schedule to turn them into regular practices.
Elevate To Rituals — When practices become deeply ingrained and imbued with personal meaning, they can evolve into rituals that provide a sense of structure, purpose, and commitment.
The Journey Of Self-InvestmentInvesting in yourself is an ongoing journey, not a destination. It requires patience, persistence, and a willingness to adapt and evolve as your circumstances and goals change. Embrace the challenges along the way, for they are opportunities to grow and become the best version of yourself.
Remember, the true reward of investing in yourself is not just the achievement of your goals, but the person you become in the process. By prioritizing self-care, embracing lifelong learning, and cultivating meaningful habits, practices, and rituals, you unlock your full potential and pave the way for a life of fulfillment, purpose, and lasting success.
The post Investing In Yourself: Chapter 7 of Master Your Mindset appeared first on HIP Creative.
The medical profession is demanding, and burnout is a real concern for many doctors and dentists. Long hours, high-stress levels, and the constant pressure to deliver exceptional care can take a toll on even the most dedicated professionals. While burnout is a serious issue, it’s important to recognize that it’s not an inevitable consequence of the job. With the right strategies and mindset, you can overcome burnout and reclaim a sense of balance and fulfillment in your career.Understanding BurnoutBefore we dive into practical steps to overcome burnout, it’s essential to understand what it truly means. Contrary to popular belief, burnout is not just feeling a little overwhelmed or stressed. It’s a state of complete exhaustion, both physical and emotional, often accompanied by a profound sense of detachment and a lack of motivation.When you’re experiencing burnout, even the simplest tasks can feel overwhelming, and the idea of going to work can fill you with dread. It’s a condition that can have serious consequences for your well-being, relationships, and career if left unchecked.The Importance Of BalanceOne of the key themes that emerged from the interview is the importance of achieving balance in life. Success is not just about achieving your professional goals, but also ensuring that you’re not sacrificing your health, happiness, or personal life in the process.Recognizing The Signs Of ImbalanceIt’s not always easy to recognize when you’ve lost balance in your life, but there are some telltale signs to watch out for:1. Working excessive hours2. Difficulty relaxing or disconnecting from work3. Neglecting self-care and personal relationships4. Feeling overwhelmed or unable to cope with daily demands5. Experiencing physical symptoms like fatigue, insomnia, or health issuesIf you’re experiencing these signs, it’s time to take action and make some changes.Practical Steps To Overcome BurnoutWhile the path to overcoming burnout is not always straightforward, there are some practical steps you can take to regain a sense of balance and control in your life.Prioritize Self-CareSelf-care is not a luxury; it’s a necessity. Make time for activities that nourish your mind, body, and spirit, whether it’s exercise, meditation, spending time in nature, or engaging in hobbies you enjoy. When you’re feeling overwhelmed, take a step back and focus on your well-being.Seek SupportDon’t try to go it alone. Reach out to friends, family, colleagues, or a professional counselor or coach. Having a supportive network can make a world of difference when you’re feeling burnout. Sometimes, an outside perspective can help you see things more clearly and develop strategies to address the root causes of your burnout.Set BoundariesOne of the biggest contributors to burnout is the inability to set boundaries and say “no” to additional responsibilities or demands.Learning how to prioritize your time and energy is crucial for maintaining balance. Don’t be afraid to communicate your limitations and expectations to your colleagues, staff, and even patients.Delegate And Empower Your TeamAs a doctor or dentist, you may feel the need to control every aspect of your practice, but this can quickly lead to burnout. Instead, focus on building a strong, reliable team and empowering them to take on more responsibilities. Trust their abilities and resist the urge to micromanage.Embrace Failure And Learn From MistakesPerfectionism can be a significant obstacle to overcoming burnout. Recognize that failure is a natural part of the learning process, both in your medical practice and in your personal growth. Instead of berating yourself for mistakes, view them as opportunities to learn and improve.Seek Professional DevelopmentInvesting in your professional development can help reignite your passion for your work and provide you with new skills and perspectives. Attend conferences, take courses, or seek out mentorship opportunities. Continuously learning and growing can help combat burnout and keep you engaged in your career.Evaluate Your Practice And Make Necessary ChangesSometimes, burnout can be a symptom of deeper issues within your practice or work environment. Take a step back and evaluate whether your current setup is sustainable and fulfilling. Consider making changes to your practice structure, staffing, or even your career path if necessary.Overcoming pre-burnout is a journey, and it may require some difficult introspection and changes. However, by prioritizing self-care, seeking support, setting boundaries, and embracing a growth mindset, you can reclaim a sense of balance and reignite your passion for your profession. Remember, your well-being is not just important for you, but also for the patients and communities you serve.The post Why Understanding Failure Can Be Your Key to Success appeared first on HIP Creative.
Have you ever felt like the grass is greener on the other side? Perhaps you’ve been tempted to chase after greener pastures, believing that success lies elsewhere. However, the truth is that your practice holds immense potential — it is your very own “acres of diamonds,” waiting to be discovered and cultivated. In this article, we’ll explore the concept of stewardship and how embracing it can unlock the opportunities that already exist within your practice.
Acres Of DiamondsThe story of the farmer who spent his life searching for diamonds, only to discover that they were right under his feet all along, serves as a powerful metaphor for recognizing and appreciating the opportunities within our grasp. It’s a poignant reminder that often, the key to success lies in nurturing and cultivating what we already have, rather than seeking it elsewhere.
No Such Thing As Bad LeadsOne of the crucial aspects of stewardship is recognizing the value in every lead that comes your way. There is no such thing as a “bad” lead — each inquiry represents a potential opportunity to serve someone and make a positive impact on their life. Instead of dismissing or neglecting certain leads, embrace a mindset of nurturing and caring for every person who expresses interest in your services.
Nurturing Your Pending ListNot everyone will be ready to commit to treatment immediately, and that’s perfectly okay. Rather than viewing this as a setback, treat it as an opportunity to build a lasting relationship. Implement a system that keeps your team engaged with those on your pending list, regularly following up and maintaining open communication. This simple act of stewardship can pay dividends in the long run, as those individuals may eventually become patients when the timing is right.
Recognizing Your TeamYour team is an invaluable asset, and recognizing their efforts is a crucial aspect of stewardship. Whether it’s through gestures of appreciation, promotions, or simply acknowledging their hard work, investing in your team’s growth and well-being will foster a positive and productive environment. Remember, your team’s success is your success.
Aligning With Your Vision, Mission, And Core ValuesYour practice’s vision, mission, and core values should be the guiding principles that drive every aspect of your business. Regularly review and reinforce these foundational elements with your team, ensuring that your actions and processes are aligned with your core beliefs and aspirations. This stewardship will create a cohesive and purposeful environment that resonates with your patients and community.
Reviewing Your GoalsLike diamonds in the rough, your goals and aspirations hold immense potential, but only if you take the time to nurture and cultivate them. Make it a habit to review your short- and long-term goals regularly, incorporating them into your daily routine. By keeping your goals at the forefront of your mind, you’ll find that achieving them becomes a natural extension of your daily actions.
The opportunities for growth and success within your practice are vast, but it takes a mindset of stewardship to truly unlock their potential. By embracing the principles of nurturing your leads, recognizing your team, aligning with your vision and values, and consistently reviewing your goals, you’ll uncover the “acres of diamonds” that have been right in front of you all along. Steward your opportunities with care and dedication, and watch as your practice blossoms into something truly remarkable.
The post Stewarding Your Opportunities: Chapter 6 Of Master Your Mindset appeared first on HIP Creative.
In the fast-paced world of modern healthcare, physicians often find themselves grappling with a unique set of challenges that extend far beyond their medical expertise. Despite earning substantial incomes, many doctors struggle to achieve financial stability and build lasting wealth. This paradox highlights the critical need for comprehensive financial education tailored specifically for the medical profession.
The Physician’s DilemmaPhysicians dedicate years of rigorous training to master the intricacies of medicine, but their formal education rarely covers the essential aspects of personal finance and wealth management. This knowledge gap can lead to a disconnect between their high earning potential and their ability to effectively manage and grow their assets.
High Incomes, Low Net WorthStatistics reveal a startling reality: while physicians are among the top 1% of wage earners globally, only 7% have a net worth exceeding $5 million. Furthermore, a staggering 50% of doctors work beyond the age of 65 due to financial necessity, not choice. These figures underscore the urgent need for financial literacy and strategic wealth-building strategies tailored to the unique circumstances of medical professionals.
The Impact Of Burnout And DepressionFinancial stress is often cited as a significant contributor to burnout and depression among physicians. According to recent studies, the number one factor contributing to physician depression is burnout, and the most commonly cited solution is increased compensation. However, the reality is that physicians do not necessarily have an income problem but rather an outflow problem – a lack of financial efficiency and strategic wealth management.
The Path To Financial WellnessBridging The Gap — Financial Education For PhysiciansTo address this pressing issue, a comprehensive financial education platform specifically designed for physicians is crucial. By providing tailored guidance on topics such as tax strategies, asset protection, life insurance, disability insurance, and wealth management, these platforms can empower doctors to take control of their financial futures.
Tailored Approach For Different Career StagesFinancial needs and priorities evolve throughout a physician’s career journey. A well-designed financial education program should cater to diverse career stages, from medical students and residents just starting out to experienced practitioners nearing retirement. This personalized approach ensures that doctors receive relevant and actionable advice at every step of their professional and financial journeys.
Fostering Financial LiteracyFinancial literacy is a fundamental pillar of wealth creation. By demystifying complex financial concepts and empowering physicians with knowledge, these educational platforms can cultivate a mindset shift. Instead of relying solely on income, doctors can learn to leverage strategic financial tools and strategies to build sustainable wealth and achieve long-term financial security.
Wealth Creation Strategies For PhysiciansTax Efficiency And Asset ProtectionOne of the key areas of focus in financial education for physicians should be tax efficiency and asset protection. By understanding the intricacies of tax strategies, deductions, and depreciations, doctors can optimize their financial outcomes and safeguard their hard-earned assets. Additionally, implementing robust asset protection plans can provide peace of mind and mitigate potential risks.
Life And Disability InsuranceAs high-income earners, physicians often have unique insurance needs. Comprehensive financial education should cover the different types of life insurance and disability insurance products available, enabling doctors to make informed decisions that align with their personal and professional circumstances.
Investment Strategies And Wealth ManagementBuilding a diversified investment portfolio is crucial for long-term wealth creation. Financial education platforms can guide physicians through various investment vehicles, asset allocation strategies, and risk management techniques. By understanding these concepts, doctors can make informed decisions that align with their risk tolerance and financial goals.
The Accumulation And Distribution PhasesA holistic approach to financial education should address both the accumulation and distribution phases of wealth management. While accumulating assets is important, equal emphasis should be placed on ensuring a seamless transition into retirement and preserving wealth for future generations. By considering the entire wealth lifecycle, physicians can make strategic decisions that safeguard their financial well-being throughout their golden years and beyond.
Mindset And Behavior — Keys To Financial SuccessIn addition to practical financial knowledge, these educational platforms should also address the psychological aspects of wealth creation. Cultivating a mindset of financial responsibility, discipline, and long-term thinking is essential for sustained success. By examining and reshaping deeply ingrained beliefs and behaviors, physicians can develop habits that foster financial wellness and lasting wealth.
The Legacy Of Financial EmpowermentEmpowering physicians with financial literacy and wealth management strategies not only benefits individual doctors but also has far-reaching implications for the medical community and society as a whole. By alleviating financial burdens and reducing burnout, financially secure physicians can focus on providing exceptional patient care and advancing medical research.
Moreover, by building generational wealth, doctors can create a lasting legacy that extends beyond their professional careers. Financially empowered physicians can contribute to philanthropic endeavors, support medical education initiatives, and inspire future generations of healthcare professionals to prioritize financial wellness alongside their medical pursuits.
In the ever-evolving landscape of healthcare, financial education for physicians has become an indispensable tool for creating wealth, achieving financial security, and mitigating the risks of burnout and depression. By bridging the knowledge gap and providing tailored guidance, these educational platforms empower doctors to take control of their financial futures and unlock a path to lasting success and well-being.
Dr. Erik Nilssen is passionate about empowering physicians to achieve financial wellness. To learn more about his educational platform and explore opportunities to secure your financial future, email him directly at mdnilssen@gmail.com
The post Financial Insecurity Is The #1 THREAT To Doctors? appeared first on HIP Creative.
As an orthodontist, you’ve likely experienced the allure of “shiny objects” — those enticing new opportunities, products, or services that promise to revolutionize your practice and skyrocket your production. The thrill of novelty can be intoxicating, and the prospect of effortless growth can be hard to resist. However, as the old adage goes, “All that glitters is not gold,” and succumbing to shiny object syndrome can often lead to costly distractions and wasted resources.
Understanding Shiny Object SyndromeShiny object syndrome is the tendency to become easily distracted by new, sparkly things, often at the expense of your current goals and priorities. It’s a common affliction among entrepreneurs, including orthodontists, who may perceive their practices as sources of income to fund their desires. This mindset can make them susceptible to promises of increased production, leading them to invest in supposed “practice builders” that frequently fail to deliver tangible results.
The Pitfalls Of Shiny ObjectsAI Software — One shiny object to beware of is AI software that claims to handle everything from lead generation to scheduling consultations without human intervention. While AI can be a useful tool, it cannot replicate the human connection and exceptional customer service essential for a thriving orthodontic practice.
Virtual Scheduling And Treatment Coordinators — Another alluring offering is virtual scheduling and treatment coordinators, marketed as cost-effective alternatives to in-house staff. However, these services often fail to provide prompt, personalized attention, leading to valuable leads slipping through the cracks.
Virtual Consultation Software — While virtual consultation software can be valuable when implemented correctly, many orthodontists neglect to train their teams to respond promptly, rendering the investment ineffective.
Focusing On What MattersInstead of chasing every fleeting distraction, successful orthodontists cultivate the enduring brilliance within their grasp. They embrace the role of responsible stewards, nurturing and growing what they have built, making investments that benefit their practice, team, and patients alike.
Strategies For Overcoming Shiny Object SyndromeAwareness and Focus — The first step in overcoming shiny object syndrome is recognizing the problem and committing to proven processes for growing your practice. Create affirmations that reinforce your dedication to sustainable growth and surround yourself with accountability partners who will keep you on track.
Wise Investment Choices — Before making a purchase, ask yourself critical questions: Will it add value? Save time or money? Create unnecessary work? Is the effort worth the benefit? Are you prepared to follow through? Will it contribute to your growth and evolution? How will you extract maximum value?
Embrace Stewardship — Ultimately, approach your practice with a mindset of stewardship. Nurture and care for what you have built, making investments that benefit your practice, team, and patients alike. True success lies not in chasing every fleeting distraction but in cultivating the enduring brilliance within your grasp.
The Path To Sustainable GrowthWhile the allure of shiny objects can be strong, resisting their siren call is crucial for sustainable growth in your orthodontic practice. By cultivating awareness, focus, and a commitment to wise investments, you can avoid costly distractions and concentrate your efforts on proven strategies that deliver tangible results.
Remember, true success is not found in chasing every new trend or promise but in nurturing the enduring brilliance of your practice, your team, and your vision. Embrace the role of a responsible steward, and watch your practice flourish on a foundation of sustainable growth and unwavering dedication.
The post Managing Your Shiny Object Syndrome: Chapter 5 Of Master Your Mindset appeared first on HIP Creative.
The Illusion Of EgoIn our pursuit of success, one of the greatest obstacles we often encounter is our own ego. The ego is that part of us that craves recognition, success, and validation. It’s the voice that whispers in our ear, telling us that we know better than others, that we deserve more, and that we are exceptional. However, this very ego can become a barrier to our growth, preventing us from seeing the truth and embracing opportunities for improvement.
The Zen Master’s LessonThe ancient Zen story of Nan-in and the university professor offers a powerful lesson on the perils of ego. When the professor came to inquire about Zen, Nan-in served him tea, pouring until the cup overflowed. The professor exclaimed, “It is overfull. No more will go in!” To which Nan-in replied, “Like this cup, you are full of opinions and speculations. How can I show you Zen unless you first empty your cup?”
This parable illustrates the importance of letting go of our preconceptions and being open to new learning. When our cup is already full of our own beliefs and assumptions, there is no room for new wisdom to enter.
The Ego’s DeceptionThe ego often tricks us into believing that we have all the answers, that we are the masters of our domain. It convinces us that seeking help or admitting our limitations is a sign of weakness. However, the truth is that true strength lies in humility and the willingness to learn from those who have gone before us.
Embracing Humility And MentorshipThe path to success is paved with humility and a willingness to learn from those who have achieved what we aspire to. Whether it’s a successful entrepreneur, a renowned expert in our field, or a mentor who has walked the path before us, embracing their guidance and wisdom can be the key that unlocks our potential.
Let Go Of The Need For ControlOne of the greatest challenges in dissolving the ego is our desire for control. We cling to the belief that we know best and that our way is the only way. However, true growth often requires letting go of this need for control and allowing ourselves to be guided by those who have a proven track record of success.
The Entrepreneurial EgoThis struggle with ego is particularly prevalent in the world of entrepreneurship. Many business owners fall into the trap of thinking that because they have succeeded in one area, they can easily conquer any other domain. They reject advice and mentorship, believing that their way is the superior path.
However, as the examples in the transcript illustrate, this mindset often leads to stagnation and missed opportunities. The willingness to seek guidance, embrace new systems and processes, and let go of the need to be the central figure can be the catalyst for exponential growth and success.
The Path To Realizing Your X-FactorDissolving the ego is not about diminishing your sense of self or losing your drive for success. Rather, it is about aligning your ego with your true potential, your “X-Factor.” When you let go of the need to be the center of attention and embrace the wisdom of those who have gone before you, you create space for your unique talents and abilities to shine.
Cultivating a mindset of humility, openness, and a willingness to learn can be the key that unlocks doors you never knew existed. It allows you to focus on your areas of mastery while leveraging the expertise of others in areas where you may be lacking.
The Journey Begins With Self-AwarenessThe first step in dissolving the ego is self-awareness. It’s about recognizing when our ego is getting in the way, when our need for control or validation is preventing us from seeing the truth. It’s about being honest with ourselves and acknowledging our limitations, without judgment or self-criticism.
Once we have cultivated this self-awareness, we can begin to let go of the ego’s grip and embrace a mindset of growth and learning. We can seek out mentors, experts, and those who have achieved what we aspire to, and allow their wisdom to guide us on our journey.
Dissolving the ego is not an easy task, but it is a necessary one if we wish to realize our full potential. It requires courage, humility, and a willingness to let go of our preconceptions and embrace new learning. However, the rewards of this journey are immense — a sense of clarity, focus, and the ability to harness our true “X-Factor” in pursuit of our dreams.
So, let us embrace the wisdom of the Zen master and empty our cups, for it is only when we let go of our egos that we can truly fill ourselves with the knowledge and guidance that will lead us to success.
The post Dissolving Your Ego: Chapter 4 Of Master Your Mindset appeared first on HIP Creative.
In the pursuit of success, it’s not about the numbers or the accolades. True fulfillment comes from adding value — to your team, your organization, and ultimately, to the world around you. To become a valuable MVP (Most Valuable Player), you need to embrace a mindset of continuous growth and strive for excellence in all that you do.
The Importance Of ClarityThe foundation of becoming a valuable MVP lies in having crystal-clear clarity. You need to know what you want, why you want it, and where you’re headed. Without this clarity, you’ll find yourself wandering aimlessly, lacking the focus and direction needed to make a lasting impact.
Successful individuals and organizations understand the power of defining their niche. Instead of attempting to be all things to all people, they concentrate their efforts on mastering a specific domain. This specialization allows them to utilize the right talent and resources, enabling them to become the absolute best in their chosen space.
Decisiveness: The Key To ProgressIndecisiveness is a surefire path to stagnation, and stagnation is worse than a temporary wrong turn. To become a valuable MVP, you must cultivate the art of decisiveness. This doesn’t mean rushing into decisions blindly; it means knowing when and how to make informed choices.
Successful individuals understand that mistakes are inevitable, but they also recognize that mistakes are opportunities for growth. By embracing a mindset of learning from errors, you can continually refine your approach and gain momentum toward your goals.
Nurturing A Powerful VisionGreat leaders and achievers share one thing in common: they have a compelling vision that drives them forward. To become a valuable MVP, you must cultivate a vision for your life — a dream that both inspires and frightens you.
Visions stretch us beyond our comfort zones and call us to continually grow. They infuse our lives with excitement and purpose, propelling us to reach new heights of achievement. Without a vision, we risk losing the thrill and passion that fuel our journey toward greatness.
Commitment To Excellence: The Path to MasteryExcellence is not a destination; it’s a journey of continuous improvement. To become a valuable MVP, you must embrace a lifelong commitment to mastery. This means constantly honing your craft, deepening your knowledge and skills, and striving to be 1% better every single day.
True excellence comes from a mindset of pursuing mastery, not just competence. It’s about going beyond the minimum baseline and pushing yourself to new levels of performance. When you do something well, it cultivates a sense of positive self-esteem, fueling your desire to keep growing and improving.
Laser-Like Focus And ConcentrationIn a world filled with distractions, the ability to concentrate and maintain laser-like focus is a superpower. Successful individuals understand that nothing great can be accomplished without the ability to direct their attention toward their highest-leveraged tasks.
To maximize your impact, you must be willing to say no to everything else that drains your time and energy. By guarding your concentration and staying fully engaged in the present moment, you unlock the path to peak performance and lasting achievement.
Embrace The Mindset Of A Valuable MVPBecoming a valuable MVP is not a destination; it’s a lifelong journey of growth, focus, and unwavering commitment to excellence. By embracing the strategies outlined above, you’ll unlock your true potential and make a lasting impact on the world around you.
Remember, as Bruce Lee wisely stated, “The successful warrior is the average man or woman, but they have laser-like focus.” Cultivate that focus, nurture your vision, and never stop striving for mastery. Embrace the mindset of a valuable MVP, and watch as your influence and impact soar to new heights.
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The Power Of LegacyIn the grand scheme of life, we often find ourselves caught up in the pursuit of success, wealth, and material possessions. However, the true measure of a life well-lived lies not in what we accumulate but in the impact we leave behind — our legacy. A legacy is the lasting influence and imprint we make on the world, long after we’re gone. It’s the difference we create, the lives we touch, and the positive changes we inspire.
Begin With The End in MindTo craft a meaningful legacy, we must start with the end in mind. Just as a journey requires a destination, our life’s journey should have a purposeful endpoint — a vision of the impact we want to make. By envisioning the legacy we wish to leave, we can align our daily actions and choices to bring that vision to fruition.
Aligning Your Life With Your ValuesLeaving a lasting legacy is not about amassing wealth or fame; it’s about living a life that aligns with your deepest values and beliefs. It’s about identifying the unique purpose that drives you and using it as a compass to guide your decisions and actions. When we live authentically, in harmony with our values, we create a ripple effect that extends far beyond our lifetime.
The Joy Of ContributionOne of the greatest joys in life is the ability to contribute to something greater than ourselves. By making a positive impact on others, we tap into a profound sense of fulfillment and purpose. Whether it’s through philanthropy, mentorship, or simply acts of kindness, the act of giving back enriches our lives and leaves an indelible mark on the world.
Prioritizing Relationships And LoveWhile professional achievements and material success can be part of a legacy, they pale in comparison to the relationships and love we cultivate throughout our lives. At the end of our journey, it is the bonds we forge with family, friends, and loved ones that truly matter. By nurturing these connections and expressing our love, we create a legacy that transcends material possessions and echoes through generations.
Embracing Growth And Continuous LearningLeaving a meaningful legacy requires a commitment to personal growth and continuous learning. As we evolve and expand our horizons, we unlock new possibilities for impact and contribution. Embracing a growth mindset allows us to adapt, innovate, and leave a lasting imprint on the world around us.
Designing Your Legacy TodayCrafting a lasting legacy is not something that can be left to chance; it requires intentional design and conscious effort. By reflecting on the impact we wish to make, aligning our actions with our values, and prioritizing relationships, growth, and contribution, we can shape a life that resonates long after we’re gone. Remember, the time to start building your legacy is now — the choices you make today will shape the imprint you leave on the world tomorrow.
The post Determining Your Legacy: Chapter 3 Of Master Your Mindset appeared first on HIP Creative.
Creating A Memorable First ImpressionFrom the moment a patient calls or walks through the door, their experience begins. Dr. David Moffet emphasizes the importance of understanding who you’re speaking with and acknowledging them properly right away. Eliminate frustrating call trees and long hold times that leave patients feeling like an afterthought.
“Do you mind if I put you on hold for a minute?” is a simple courtesy that goes a long way, says Dr. Moffet. Find out the caller’s name and details before putting them on hold unnecessarily. If you do need to place them on hold, let them know you’ll call back in a set timeframe rather than leaving them indefinitely on speaker.
When patients arrive in person, have a team member greet them by name if possible: “Hi Jenny, I spoke with you on the phone earlier. Welcome!” Little personal touches like this convey excellent customer service and make patients feel expected and valued from the very first interaction.
The Art Of The ArrivalWhile many practices focus heavily on the clinical experience, Dr. Moffet found some of the biggest opportunities for differentiation lay in the arrival process and time spent waiting. Go beyond a simple “take a seat, we’ll be with you shortly” — which carries undertones of being an inconvenience.
Instead, have a friendly concierge warmly welcome patients, offer refreshments, and engage them in light conversation about their visit. This puts people at ease and forges connections. You can even designate an outgoing, personable long-time patient to briefly chat with newcomers about what to expect.
Little courtesies like walking patients to the treatment room instead of calling out their name can elevate their perception of your practice immensely. Pay attention to all those often-overlooked touch points.
Building RelationshipsIn today’s impersonal healthcare landscape, patients don’t just want clinical excellence — they crave a personal connection and feeling understood as individuals. Dr. Moffet’s team made a point of following up after even minor procedures, calling patients at work the next day to check how they were feeling.
Gestures like this reinforce your genuine care and concern for the patient, not just an optimized revenue model. Getting involved in the local community, such as joining a chamber of commerce, also helps build long standing patient relationships and positive word-of-mouth.
Map The Full JourneyTo deliver a consistent, cohesive experience, Dr. Moffet had his team meticulously document every single step of the patient journey through process mapping workshops. From that first phone call or website visit booking all the way through follow-up communications, they outlined main processes, potential service lapses and recovery procedures, and “wow” opportunities to exceed expectations.
This proactive approach of viewing the practice through the patient’s eyes ensured no touchpoint was an afterthought. By empowering the team to build the protocols themselves, Dr. Moffet gave them ownership over crafting an exceptional experience.
Empower Your TeamInstead of dictating top-down policies, Dr. Moffet facilitated collaborative workshops where his team built their “ultimate patient experience” protocols themselves through discussion and consensus. Front desk staff mapped out processes for appointment booking and reception. Clinical team members outlined in-room procedures and follow-up.
This bottom-up approach gave team members ownership and allowed their innovative ideas to shine. Things like unique service recovery gestures or creative arrival lounge activities emerged organically. Regular coaching and monitoring of actual patient phone calls allowed staff to refine their skills in a blame-free environment.
By redefining healthcare as an exceptional hospitality experience, Dr. Moffet’s practice couldn’t be confused with any commodity competitor. Implementing even a few of his philosophies — like skilled phone handlers, warm arrivals, personal touches, and an overarching patient journey map — can elevate your practice’s experience and loyalty immensely.
Getting In TouchReaders can connect with Dr. Moffet and learn more about his approach to optimizing the patient experience through his book “How To Build The Dental Practice Of Your Dreams: (Without Killing Yourself!) In Less Than 60 Days” available on Amazon. You can also set up a time to speak with Dr. Moffet about your practice on his website: https://theultimatepatientexperience.com.
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Discovering Your X-FactorDeep down, we all have an extraordinary x-factor inside us waiting to be unleashed. This special power allows extraordinary individuals to achieve incredible feats against all odds. It’s the charisma, talent and unwavering determination that set apart people like:
•Tom Brady — The legendary NFL quarterback who rewrote the record books, winning 7 Super Bowl championships
•Elon Musk — The visionary business magnate who made electric vehicles mainstream and is working to colonize Mars
•Malala Yousafzai — The courageous Pakistani activist who survived a Taliban attack to become the youngest Nobel laureate
Their x-factors catapulted them to surpass expectations and make lasting impacts in their fields. But you don’t have to be a celebrity or public figure to tap into this inner edge.
We all have the potential for greatness. The question is: how can you activate your own x-factor?
The Importance Of Morning RitualsYour morning routine dictates your entire day. By starting with an intentional set of activities and mindset practices, you program yourself for success before anything else can derail you. This “morning formula” process comes from studying the habits of iconic leaders and high achievers.
World-class athletes like Michael Phelps and Serena Williams have intense morning routines that include exercise, visualization, and affirmations. Billionaires like Jack Dorsey and Bill Gates are known to wake up extremely early to handle big priorities before the rest of the world awakes.
Implementing your own purposeful morning ritual allows you to flood your mind with motivational thoughts, make progress toward your goals, and operate at peak mental and physical levels.
Creating Your Morning FormulaBuilding a morning formula takes deep introspection about your driving goals and who you want to become. You first need to identify a clear purpose or big dream you want to manifest. From there, follow these steps:
Identify Your Ambitious GoalYou must have an ambitious, motivating goal that you’ll stop at nothing to achieve. Make this your guiding light and obsession. Your x-factor thrives on lofty missions like:
•Becoming a multimillionaire by age 40
•Writing the great American novel
•Making partner at your law firm within 5 years
•Winning an Olympic gold medal
Whatever your “Everest” may be, define it clearly. This goal is what you’ll wake up devoted to every morning.
Develop Your SkillsWhile motivation and drive are crucial, you also need some baseline talent or skills in your chosen pursuit that can be further honed and improved over time.
For example, if your goal is entrepreneurial success, perhaps you have natural charisma and persuasiveness that can be leveled up through sales training. If you want to become a best-selling novelist, you may have a gift for creative storytelling that blossomed through journalism experience.
Cultivate Intense DesireWorld-class achievers don’t just have passion – they channeled intense, obsessive emotional energy into accomplishing their goals. This level of unwavering focus and desire is what pushed them past any obstacles and setbacks.
Look at stories like boxer Mike Tyson, who went from an arrested youth to becoming the youngest heavyweight world champion. Under his mentor’s guidance, Tyson’s natural aggression was funneled into an obsessive commitment to his boxing training through tactics like visualization and affirmations.
Similarly, you can use emotional energy as fuel, continuously reinforcing the reasons why you MUST see your ambition through to completion.
Program Your Mindset For SuccessEach morning, take time to firmly install the mindset of your future, actualized self. Review your goals and recite affirmations about how you’ll feel once you’ve achieved them.
Visualization is also key — use all five senses to vividly imagine yourself living in that future reality. What does it look like? How will it feel? Add these details to your affirmations.
Self-hypnosis tactics like speaking affirmations aloud or journaling can further hardwire the mindset of a winner into your subconscious. You’re designing the thoughts and beliefs that will shape your behavior.
Be ConsistentResults from any morning routine won’t happen overnight. You must diligently practice your formula daily, ideally as soon as you wake up before any distractions arise.
But as you continue showing up for yourself purposefully each morning, you’ll be awed by the person you become and the momentum you build toward achieving your biggest dreams.
Life gets easier when you start your day operating from a place of intention, focus and self-confidence. Don’t let your inner x-factor and greatness go untapped – design a morning routine to unleash your highest potential.
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In the ever-evolving landscape of orthodontics, practice owners face a multitude of challenges. From emerging technologies to shifting consumer demands, it’s easy to fall into the trap of a scarcity mindset – a belief that there are not enough resources or opportunities to go around. However, those who embrace an abundance mindset are poised for unparalleled growth and success.
The Heart of an Abundance MindsetAt the core of an abundance mindset lies the belief that there are ample opportunities for everyone to thrive. This mindset shift involves moving from a perspective of competition to one of collaboration, focusing on how you can create value for your community rather than solely on your own needs.
Just as a farmer works hard to cultivate crops and share the abundance with others, orthodontists who adopt this mindset are driven by a desire to provide exceptional care and positively impact as many lives as possible. Their success is not measured solely by financial gain but by the value they create for their patients and community.
Embracing the Digital AgeIn today’s digital age, new technologies and solutions are constantly emerging, presenting both challenges and opportunities. Orthodontists who cling to a scarcity mindset may view these changes as threats, fearing that their competition will “take all their patients.” However, those with an abundance mindset see these shifts as opportunities to differentiate themselves and create unique, valuable solutions for their target market.
Cultivating an Abundance OutlookEmbracing an abundance mindset requires a conscious effort to decondition years of scarcity thinking. It involves cultivating gratitude, mindfulness, and positive thinking through daily practices like a morning routine. By controlling external factors and surrounding yourself with positivity, you can train your mind to recognize the abundance of opportunities that exist.
The Entrepreneurial OrthodontistFurthermore, an abundance mindset encourages orthodontists to think like business owners, constantly seeking new ways to innovate and provide value. Rather than resting on their laurels as highly specialized doctors, successful practitioners understand the importance of continuously improving their practice, embracing technology, and staying ahead of the curve.
Overcoming ComplacencyThe path to abundance is not without its challenges. Complacency can set in at any level, whether you’re earning $1 million or $5 million. It’s easy to become satisfied with meeting your immediate needs and lose sight of your greater purpose and potential impact. Overcoming complacency requires a deep understanding of your “why” – the driving force behind your practice that goes beyond financial gain.
Unlocking Your True PotentialUltimately, the abundance mindset is a powerful catalyst for growth and fulfillment in the orthodontic profession. By shifting your perspective from scarcity to abundance, you open yourself up to a world of opportunities and the potential to create lasting, positive change in the lives of countless individuals. Embrace this mindset, and watch as your practice thrives in ways you never thought possible.
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As an orthodontist, running a successful orthodontic practice requires much more than just excellent patient care skills. To truly thrive, you need savvy business acumen – something not always emphasized in residency programs.
Hire Operational Leadership Before Adding AssociatesMany orthodontists hit a plateau around $1-2 million in production and think adding an associate is the solution for growth. However, the smarter move is often hiring an experienced practice administrator or COO first.
At this level, you need operational leadership to handle metrics, marketing, staffing, finances, and other business functions so you can stay focused on patient care. Trying to manage every aspect yourself leads to burnout. A skilled operations manager/COO will streamline and grow the business more effectively than simply adding to your clinical capacity.
Thoroughly Vet and Mentor New AssociatesIf you do decide to take on an associate, properly vetting and mentoring them is crucial. Young doctors rarely have experience with case presentation, chairside manner, and other essential skills beyond just clinical knowledge.
Have the associate work alongside you for an extended period, observing your processes and protocols. This transfer of knowledge protects your practice culture and brand. It also builds patient confidence in the new doctor.
Promote Your Associate ExtensivelyAs the practice owner, you need to act as “coach, mentor, and promoter” for your associate. Don’t assume referrals or patients will automatically embrace them.
Actively introduce them to your referral network through events and lunches. Feature them prominently on your website, signage, and marketing materials. This lending of your goodwill and credibility oils the transition.
Maintain a Clinical RoleEven with operational support and associate doctors, the best advice for orthodontists is to keep treating patients yourself. Remain the face of the practice and maintain those critical clinical skills. Inspire and lead by example on the clinical side.
Have a COO handle operations, associates work under your mentorship, but don’t abandon the clinician role that drew you to orthodontics and allows you to produce the practice’s highest revenues.
Let Go of the EgoFinally, scaling up successfully requires letting go of your ego. As a skilled orthodontist, it’s easy to think you can “do it all” and be equally great at operations, marketing, managing associates, etc.
The truth is there are professionals who specialize in those areas and can elevate your business far beyond what you could do while also covering your clinical responsibilities. Ego checking allows you to capitalize on those experts for a thriving, market-leading orthodontic practice.
If you’re looking to take the next step in your orthodontic career or practice transition, Bentson Copple & Associates offers comprehensive advisory services tailored to your unique goals. With a team of highly experienced professionals from diverse backgrounds within the orthodontic community, they provide invaluable industry expertise honed through involvement in thousands of transactions nationwide. Whether you’re a recent graduate seeking an associateship, an established practitioner considering a partner, or nearing retirement, Bentson Copple & Associates can guide you through critical decisions like locating career opportunities, practice valuations, recruitment, and sales/acquisitions. Their client-focused approach ensures you receive personalized counsel on realizing your specific ownership objectives. Explore their full suite of services by visiting them at https://www.bentsoncopple.com/ or by calling (800)-621-4664.
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Boosting Your Orthodontic Practice — The Secret Sauce is a Stellar Team
As a member of the orthodontic fraternity, you know just how critical a well-rounded team is for your practice to thrive. But how do you attract and retain the cream of the crop? This blog post will delve into the wisdom imparted by Dr. Michael Neal, an ophthalmologist turned hiring guru, on crafting a dream team that will catapult your practice to new pinnacles of success.
The Hiring Conundrum
Numerous orthodontic practices grapple with the challenge of recruiting the right talent. Dr. Neal shares from his own experience of how his practice was in constant upheaval due to ill-judged hiring choices. They were bringing people onboard based on personality and a desire to give them a boost. Unfortunately, this approach resulted in a continual turnover of underperforming personnel.
The Paradigm Shift
It took joining an entrepreneurial leadership forum for Dr. Neal to discover a more effective approach. He observed how other businesses had built powerhouse teams of individuals who naturally shone in their roles. This epiphany triggered a change in his thinking, leading him to understand that recruitment should be guided by a candidate’s innate abilities and strengths, not just their personality or a wish to “give them a hand.”
Identifying Talent and Compatibility
Dr. Neal embarked on a mission to devise a recruitment system rooted in psychometric evaluations. These tests help pinpoint a candidate’s inherent abilities, strengths, resilience under stress, and aptitude for following systems and procedures. By matching candidates’ strengths with specific job roles, Dr. Neal managed to assemble a team of high-flyers.
The Healthcare Disposition
A cornerstone of Dr. Neal’s recruitment system is the evaluation for a “healthcare disposition.” This disposition includes characteristics like a willingness to assist others, a service-driven mindset, proactiveness, dependability, and honesty. Without this disposition, a candidate is unlikely to flourish in an orthodontic practice setting.
The Magic of Texting
Dr. Neal also found that the conventional method of emailing candidates fell short. He noticed that candidates often took a week to ten days to reply to emails, considerably slowing down the recruitment process. By switching to a text-based approach, Dr. Neal was able to connect with candidates almost instantly, speeding up the process and enhancing response rates.
Role-Specific Algorithms
A breakthrough feature of Dr. Neal’s system is the creation of role-specific algorithms. These algorithms factor in the distinct demands of each role within an orthodontic practice, such as the difference between a receptionist and an orthodontic biller. By customizing the evaluations to the specific requirements of each role, Dr. Neal can pinpoint the best-fit candidates for each position.
The Outcome
Upon implementing his new recruitment system, Dr. Neal’s practice underwent a dramatic metamorphosis. Out of 14 full-time employees, only two were retained. The practice scaled down to 10 team members but witnessed a 50% surge in gross revenue and more than doubled its net income. This impressive turnaround was achieved by constructing a team of high-performing individuals in sync with the practice’s needs.
If you’re wrestling with attracting and retaining top-notch talent for your orthodontic practice, consider exploring Dr. Neal’s system at BuildMyTeam.com. By prioritizing natural abilities, strengths, and the correct disposition, you can craft a team that will propel your practice to new heights of growth and success.
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Have you ever felt a surge of anxiety when you read the words “We need to talk”? The mere thought of those words can send your mind spiraling into a realm of worry, fear and apprehension. Feedback, in both personal and professional settings, often induces similar feelings of dread. However, feedback is an essential catalyst for personal growth and development. Today, let’s delve into how we can conquer the fear of feedback and transform it into a natural, ongoing process.
The Gentle Touch of FeedbackImagine criticism as rain. It should be gentle enough to nourish a person’s growth without destroying their roots. This analogy beautifully encapsulates the essence of providing feedback. Much like a harsh storm can uproot trees and wash away vegetation, severe criticism can negatively impact individuals. Instead, feedback should be gentle, fostering growth and improvement without inflicting damage.
The Pruning EffectPicture feedback as pruning a grapevine. The primary purpose of a grapevine is to produce grapes. However, without proper pruning, all its energy is wasted on lengthening the vine rather than growing fruitful clusters. Similarly, without necessary feedback, individuals may divert their energy in the wrong direction. Constructive feedback serves as the much-needed pruning, guiding individuals to focus on the right aspects and promoting personal and professional growth.
A Testament to Effective FeedbackConsider Zach, a high school trombone player. Initially overconfident and resistant to feedback, Zach made a significant mistake during a crucial performance. The judge, Mr. Jim Knight, shared honest feedback that resonated deeply with Zach. While he acknowledged Zach’s technical proficiency, Mr. Knight pointed out that Zach was not truly making music. This feedback served as an eye-opener for Zach, prompting him to reassess his approach and commit to practicing and performing with more intention.
Hope through FeedbackFeedback should not just highlight flaws; it should also inspire hope and encourage growth. Just as Elon Musk emphasizes the importance of continuous improvement through feedback loops, we too can uplift others by acknowledging their strengths and potential. This applies not only to leaders and colleagues but also to ourselves. By incorporating these principles into our own workflow, we establish a balanced approach to feedback, combining pruning with giving hope.
Embracing FeedbackRecognizing that feedback is a natural part of life is crucial. However, our instinctive response is often to evade it due to the discomfort it might cause. As individuals and organizations, we must overcome this fear and embrace feedback as a stepping stone for growth. At the same time, those providing feedback must ensure it is constructive and supportive.
Feedback is an incredibly potent tool for personal and professional growth. By understanding the importance of gentle feedback, embracing the concept of pruning for growth, and inspiring hope through constructive criticism, we can transform feedback from a dreaded ordeal into an empowering process. Remember, just as pain signals our body when something is wrong, feedback highlights areas where we can improve. Embrace feedback, cultivate growth, and watch as you blossom and reach your full potential.
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Unleash the Power of Hospitality in DentistryWhat if you could turn your orthodontic practice into a beacon of excellence like the Ritz Carlton? What if every patient felt nurtured, respected, and cared for at every touchpoint? That’s exactly what Dr. Michael Sonick, a seasoned dentist and periodontist, accomplished in his 40 years of practice. An embodiment of hospitality in healthcare, he generously shares his insights in this enlightening interview.
The Making of an Exceptional Dental PracticeDr. Sonick’s journey to dentistry was born out of personal adversity—a severe bicycle accident as a child that led to extensive dental work. This experience ignited his passion for reconstructive dentistry and the importance of exceptional patient care. As he honed his craft under the guidance of influential mentors, he learned that quality care goes beyond clinical expertise—it’s about creating a welcoming environment that leaves patients feeling valued and respected.
Building a successful practice is no accident. Dr. Sonick emphasizes that reputation is key for attracting new patients, stating, “By the time someone meets me, they are ready to say yes to treatment.” This isn’t sheer coincidence; it’s the outcome of strategic marketing and a relentless focus on the entire patient journey.
Picture this — your dental practice as a luxury hotel, known for its unmatched service. Dr. Sonick believes in offering a spa-like experience from the moment patients first engage with the practice. He points out that only 2% of businesses truly excel at customer service, which means there’s an enormous opportunity for those ready to commit to superior experiences.
The Patient Journey — A Roadmap to ExcellenceIn his book “Treating People, Not Patients,” Dr. Sonick meticulously outlines the patient journey. He urges dentists to scrutinize every facet of their practice from the patient’s perspective—from signage to the waiting area, aromatherapy to music selection.
Details matter. Everything from lighting and paint colors to cleanliness plays a role in shaping patient perception. Dr. Sonick advocates for being “unreasonably” meticulous because it sets a high bar for the entire team. Standing out amidst fierce competition is possible by delivering a consistently premium experience.
Think about this: “Do you like being put on hold for four minutes?” Dr. Sonick challenges us to consider. It’s clear that even the phone call experience can make or break a patient relationship. By educating patients and offering choices at each touchpoint, we can alleviate their anxieties and empower them to make informed decisions.
Hospitality — The Heart of Exceptional CareHospitality lies at the heart of Dr. Sonick’s approach. He learned the art of hospitality in his early years working in restaurants and has since integrated it into his practice. He believes that dentistry offers a unique opportunity to nurture patients through tailored care based on their needs and comfort levels.
Great hospitality takes worry and uncertainty out of the equation. Dr. Sonick aims to replicate the supportive environment of luxury hotels in his practice—even amidst potentially uncomfortable dental treatments. With many patients grappling with fear or lack of knowledge, extraordinary hospitality can tip the scales in your favor. Dr. Sonick believes that this level of service attracts loyal patients who feel respected and valued as individuals.
Embrace Challenges to Reach New HeightsDr. Sonick acknowledges that his approach demands confronting challenges that many would prefer to avoid—from patient frustrations and staff issues to personal discomfort with public speaking. But overcoming difficulties is a crucial part of growth.
He encourages fellow dentists to continually build proficiency in new areas and surround themselves with mentors operating at higher levels. Dr. Sonick also values colleagues who offer candid feedback, proving that even the strongest foundations can be fortified.
Are you ready to transform your orthodontic practice into a beacon of excellence? It’s time to embrace the power of hospitality and embark on a journey to create exceptional patient experiences. Visit Dr. Sonick’s website for more information on his course and book: https://www.michaelsonick.com/ and purchase his book Treating People Not Patients: https://amzn.to/3StIa92.
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Unleashing the Power of Persistent Learning and ProgressWouldn’t you want to know the secret behind Dr. Jamie Reynolds’ remarkable journey from a single orthodontic practice to a four-location empire? He humbly attributes his initial triumphs to “fortunate accidents and setbacks.” But as his venture expanded, he had to navigate the challenging waters of scaling operations.
Dr. Reynolds is adamant that the key differentiator between the truly successful orthodontists and the rest is their unyielding dedication to constant learning. Just graduated from residency and think you know it all? Think again. The most successful orthodontists are the “learn-it-alls” — those who acknowledge they have room to grow and actively seek out mentors to help them level up. Dr. Reynolds underscores the significance of intellectual humility and a growth mindset.
Back to Basics — The Core of SuccessDr. Reynolds’ answer to what metrics he focuses on is simple — new patient starts. Why? Because everything else flows from attracting new patients. The three pillars that orthodontic practices need to strengthen are phone handling, show rates for appointments, and conversion rates after treatment recommendations.
Many practices falter in these areas without even realizing it. Did you know average phone answer rates may only hover around 50-60% when they should be aiming for a soaring 80% or higher? Once these foundational elements are solid, further investments like digital marketing can yield exponential returns. It’s time to “plug the leaks” by bolstering operational fundamentals.
Seeing Patients through a New Lens: As CustomersDr. Reynolds also accentuates the necessity to view orthodontic patients as customers, not just patients. While clinical excellence remains crucial, patients also value convenience, affordability, time savings, and a positive experience. This customer-centric approach is here to stay. Those who modify their operations to cater to this will gain a significant competitive edge.
Dr. Reynolds pinpoints key customer desires like minimizing appointments, rapid problem resolution, and an enjoyable, professional experience. A doctor stuck in a purely “clinical” mindset may struggle as patient preferences evolve. Incorporating customer service best practices can elevate your practice to new heights.
Harnessing Data and Systems for Enhanced PerformanceDr. Reynolds attributes much of his practice’s success to partnering with companies like Orthofi that offer data visibility. Benchmarks enable the identification of high and low-performing areas across multiple offices. From this point, systems and standardized processes can be implemented for improvement.
For instance, confirmation calls before appointments had a huge impact on same-day start rates. While a few percent might fill out forms, human contact converted at 10x higher rates. Data provides a clear picture of where to focus for maximum gains, preventing orthodontists from relying solely on intuition over objective metrics.
Bright Horizons Await through Lifelong LearningWith less than 10% of those needing orthodontic treatment currently receiving it, Dr. Reynolds views the future opportunities in the field as boundless. While independent practice ownership might be more challenging than in decades past, associates can still develop valuable business skills working for DSOs or OSOs.
Dr. Reynolds encourages continuous learning from all providers in the industry, instead of criticizing alternate models. By developing value through exceptional clinical skills combined with business optimization, independent orthodontists can thrive even amid growing competition. Success ultimately hinges on delivering value to customers through a growth mindset. Get in touch with Dr. Reynolds by emailing him at jamesbreynolds18@gmail.com.
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As an orthodontist, your website plays a vital role in your digital marketing efforts. However, many orthodontic sites have untapped potential when it comes to generating new patient leads through search engine optimization (SEO). By taking a strategic approach to your website’s design and SEO, you can significantly boost online visibility and grow your practice.
Why SEO Matters for Orthodontic PracticesIn today’s digital landscape, patients increasingly begin their research for an orthodontist online through search engines. SEO refers to techniques for improving a site’s search visibility so it ranks higher in organic results.
Proper SEO optimization is crucial because over 90% of online journeys start with a search. Well-optimized orthodontic websites see substantial benefits like increased traffic, more contact requests, and higher conversion rates over time. By appearing higher in search results for relevant keywords, SEO drives qualified leads directly to your site.
The Importance of an Integrated Design and SEO StrategyTo maximize results, it’s best to consider design and SEO simultaneously from the start of website development. An integrated approach allows creative and technical teams to collaborate closely on crafting pages optimized for both usability and search engine visibility.
Design teams at HIP thoroughly research orthodontists to understand their unique brand and goals. This comprehensive knowledge informs every aspect of the site design. Elements like navigation, calls-to-action, and internal linking are strategically optimized to improve the user experience while also boosting SEO performance.
Once the design foundations are in place, SEO optimization begins on all content – including pages, blog posts, images and video. HIP targets specific keywords and local search patterns to ensure your site ranks for high intent queries related to your practice.
Regular analytics monitoring and search console data aids ongoing optimization of keywords and on-page elements. Advanced techniques like link building reinforce relevance and authority over time. Comprehensive reporting proves the tangible impact of these efforts.
The Benefits of HIP’s ApproachLeveraging their deep orthodontics experience, HIP has developed a proven framework refined across over 250 specialized dental sites. Websites developed through HIP see clear advantages:
– Higher organic visibility in local search results for top converting keywords and phrases
– Monthly increases in website traffic and contact requests as SEO strategies take effect
– Transparency into the specific SEO tactics generating new patient leads
– Insights to continually refine optimizations based on measurable performance
– Expert guidance tailored exclusively to the orthodontic specialty
Whether enhancing an existing site or starting from scratch, orthodontic practices gain a strategic partner committed to growing their business online. HIP helps optimize each site’s full potential to attract more treatment seekers in every practice’s local community.
Book a Discovery Call today to help your practice grow:https://link.practicebeacon.com/widget/appointment/practiceadvisors/discovery
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Welcome to the GrowOrtho Podcast presented by HIP. In today’s episode, we have the privilege of diving into the journey of Dr. Ethan Larson, an orthodontist with a remarkable story that takes us through family legacy, the challenges of entrepreneurship, and the pursuit of excellence in orthodontics.The Family LegacyDr. Ethan Larson began his orthodontic journey in a unique way—within the context of a family legacy. Growing up, his father was an orthodontist, and this early exposure played a significant role in shaping his future. He had the opportunity to be involved in various aspects of orthodontic work, from crafting appliances to understanding the impact of orthodontic care on young patients’ lives. Although he didn’t initially consider orthodontics as his path, these experiences laid the foundation for what would become his career.The Orthodontic PathDr. Larson’s journey began with dental school and orthodontic residency. These years were marked by challenges, financial constraints, and family responsibilities. He was determined to reduce his debt burden and ensure financial stability for his growing family. Despite the hardships, Dr. Larson’s drive to succeed, coupled with his background in lab work and a strong family support system, propelled him forward.Legacy and EntrepreneurshipAfter completing his education, Dr. Larson purchased an existing practice in Washington, which had been thriving for over 35 years under the leadership of his mentor, Dr. Greg Sutherland. As he transitioned into the role of practice owner, Dr. Larson faced the dual responsibilities of being a clinician and a leader. He realized that this required a balance between maintaining clinical excellence and fostering a cohesive team culture.The Power of EntrepreneurshipDr. Larson’s entrepreneurial spirit remained alive as he transitioned to Arizona, where he purchased another practice and a building for a new location. He recognized the untapped potential in underserved areas and saw the opportunity to positively impact more lives through orthodontic care. His approach emphasized delivering exceptional orthodontic services while ensuring that growth and expansion didn’t compromise quality.The Balance of Purpose and GrowthDr. Larson’s journey is a testament to the complexity of entrepreneurial orthodontics and the delicate balance required to manage both clinical excellence and practice growth. While ambitious, he remains steadfast in focusing on his core values: providing quality care, enriching his family life, and maintaining a deep sense of purpose. In a field that can easily become transactional, Dr. Larson’s commitment to impacting lives and striving for excellence is a refreshing reminder of the true essence of orthodontics.Dr. Ethan Larson’s journey embodies the power of family legacy, hard work, and the pursuit of purpose-driven entrepreneurship. As he navigates the challenges and triumphs of owning multiple practices, he continues to inspire with his dedication to patient care, team development, and a balanced life. His story reminds us that behind every successful orthodontist is a unique journey fueled by passion, commitment, and the desire to make a lasting impact on the world of orthodontics.Front Desk Secrets CourseIf you’re aiming to enhance your front desk performance, don’t miss the opportunity to explore our comprehensive all-in-one course. This meticulously crafted course draws insights from the practices of the top 1% in the nation’s most rapidly advancing orthodontic sector, responsible for driving remarkable growth.
Introducing the Front Desk Secrets course – a truly immersive learning journey featuring hands-on experiences, expertly guided videos, and downloadable resources including scripts and checklists. Unlock the potential for transformational growth within your front desk operations and beyond: https://course.hip.agency/front-desk-secrets-course
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Introduction Effective communication forms the bedrock of a thriving orthodontic practice. From the initial inquiry to post-treatment follow-ups, every patient interaction is an opportunity to build trust, allay concerns, and foster lasting relationships. In this comprehensive blog post, we delve into the intricacies of patient communication by dissecting actual appointment setter calls. Join us as …
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Introduction: Life is a journey full of ups and downs, victories and setbacks. Many times, it’s the challenges and pains we encounter that serve as the catalysts for our most significant growth. In this episode of the GrowOrtho Podcast, Luke and Harrison dive deep into the concept of pain as a driving force behind personal …
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Embarking on a dental startup journey can be a thrilling yet challenging experience for aspiring orthodontists and dentists. To shed light on this topic, we present the latest episode of the Grow Ortho Podcast, where Luke engages in a captivating conversation with Matthew Veatch, the founder of Veatch Consulting. With almost two decades of experience …
Before Opening Your Ortho or Dental Practice … WATCH THIS Read More »
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In the world of orthodontics, success is often fueled by passion, perseverance, and a growth-oriented mindset. Dr. Carter Thomas’s journey into the field started with a childhood dream inspired by his father, a pediatric dentist. However, fate had other plans, leading him to discover a fascination for orthodontics and a partnership that would shape his …
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In this episode, hosts Melissa and Luke have an engaging discussion about ‘Passion’, a core value at HIP. They kick things off by sharing their thoughts on what passion means to them. It’s not just about having a strong interest or hobby; it’s about something that drives you to do better and achieve more. They …
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Welcome to another exciting episode of GrowOrtho, where we always have our ear to the ground of education, personal development, and ways to level up your life and your practice. Today, we’re delving into the transformative world of Morning Formula, an educational service that equips you with a potent mindset tool. Designed to kick-start your …
Unlock Your Full Potential: Luke Infinger Reveals His Life-Changing Morning Formula! Read More »
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Every orthodontist strives to provide their patients with excellent treatment that gives them beautiful, healthy smiles. However, achieving this level of perfection requires more than just standard treatment and wire bends – it requires a truly customized approach. And this is where KLOwen Orthodontics comes in with their revolutionary custom digital modular system. With KLOwen, orthodontists and their teams are empowered to provide exceptional, custom treatment that not only brings smiles to their patients’ faces but also builds practice success.
In this blog post, we’ll dive deeper into how KLOwen Orthodontics is changing the game for orthodontists and their teams. We’ll explore the benefits of their custom digital modular system, including true straightwire mechanics, full engagement for occlusion, and individualized bracket RX and IDB precision bracket placement. By the end of this article, you’ll understand why KLOwen Orthodontics is the ultimate solution for achieving next-level practice efficiency.
The Purpose Behind KLOwenThe KLOwen Orthodontics system is designed to provide fully custom, predictable, excellent smiles without the tedious impracticality of traditional wire bends and bracket repositions. The difference is immediately clear: KLOwen is the only digital modular system that empowers orthodontists and their team to provide true straightwire mechanics. This means that the wire follows a perfectly calibrated path, providing unmatched precision that delivers superior results.
How KLOwen Helps OrthodontistsIn addition to true straightwire mechanics, KLOwen also offers full engagement for occlusion. This means the ability to fill the slot with full wire expression. This level of customization ensures a perfect fit between the teeth, resulting in optimal occlusion and functionality.
KLOwen’s individualized bracket RX and IDB precision bracket placement provide the ultimate in customization. This means customizing the orthodontic bracket prescription for each patient while guaranteeing precision placement for optimal results. By using this new approach, orthodontists can now design a personalized prescription for each tooth, using digital technology to design custom brackets.
The KLOwen SystemThe KLOwen Orthodontic system offers numerous benefits to orthodontists and their teams, including increased efficiency and productivity. Customization reduces the occurrence of repositioning brackets and wire bending, leading to less time and involvement from the orthodontist and his team. Besides, the precision technology ensures that patients get the absolute best results without a long and complicated process.
Achieving next-level practice efficiency is a priority for orthodontists who want to provide high-quality treatment while increasing productivity and success. And, KLOwen Orthodontics is here to deliver that change. The system provides true straightwire mechanics, full engagement for occlusion, and individualized bracket RX and IDB precision bracket placement, all resulting in exceptional smiles without tiresome wire bends and bracket repositions. With KLOwen Orthodontics, orthodontists and their teams can empower themselves with cutting-edge technology for the best possible outcomes. It’s time to move past the social six and deliver custom, personalized results to patients and promote practice success.
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Many driven professionals such as dentists, entrepreneurs, CEOs, and lawyers have given their whole life to their careers. They often prioritize the success of their business or practice before their own health, leading them to suffer from bad habits, an unhealthy routine, and stress. However, the Tiger Medical Institute, founded by Steve Adams, aims to change this. By guiding professionals through a medical transformation, the Tiger Medical Institute helps them recover and optimize their health.
Who Tiger Medical Institute HelpsThe Tiger Medical Institute’s niche is dentists, but it helps other high achievers as well. Many of the professionals that come to Tiger Medical Institute are between 45-70 years old. These individuals are already accomplished in their careers but are looking for guidance to optimize their health effectively. By working with the Tiger Medical Institute, high achievers can reduce their stress levels, improve their sleep patterns, and improve their overall well-being, leading to better performance in their practice or business.
What They DoThe Tiger Medical Institute’s process involves creating a personalized program for each individual. This program addresses the specific needs of participants, guiding them through a medical transformation. The highly experienced medical team offers comprehensive services, including lab work, health screenings, and more. They also provide nutrition and exercise plans, including supplement and vitamin recommendations. Tiger Medical Institute prides itself on offering concierge-level medical services. They work closely with participants to provide constant support and guidance. By offering their expertise, the team at Tiger Medical Institute helps high achievers optimize their health in the most efficient way possible by helping people live better.
Resources and Next Stepstaking proactive steps towards your health can be a game-changer when it comes to improving your quality of life. Tiger Medical Institute provides a comprehensive approach to health with its extensive range of resources. Here are some of the next steps you can take:
1) Schedule a call on tigermi.com where you can get a 1-hour health assessment for free with a lot of value.
2) Scroll down the homepage to see the 8 Tiger Health Habits that can transform your life for the next 90 days.
3) Go to tigermi.com/one to request a free book called, Patient Number One, which was written specifically for dentists to help them transform their health.
From scheduling a free health assessment to joining the 90-Day Health Transformation program, there are plenty of options to choose from. By adopting the eight Tiger Health Habits and making positive changes in your life, you can see a significant improvement in your overall health.
The Tiger Medical Institute takes a holistic approach to optimizing high achievers’ health, emphasizing sleep, exercise, nutrition, and stress reduction. Each participant receives a personalized plan, ensuring the most efficient and effective medical transformation. Whether a professional participant is a dentist, entrepreneur, CEO, or lawyer, Tiger Medical Institute provides concierge-level medical services. By emphasizing the importance of good habits and efficient lifestyle management, participants can expect to increase their productivity, gain better work-life balance, and improve overall success. With the Tiger Medical Institute’s guidance, high achievers can enjoy their career success and their life while being healthy and happy.
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Ultimately, deciding the future of your orthodontic practice should revolve around the type of work experience you desire. If you’re content operating a smaller team and striving to achieve personal success, then a lifestyle practice may be the perfect fit. If you aspire to reach new heights and contribute to the community’s oral health on a broader scale, then a scalable practice may be the way to go. Whichever path you choose, remember that having a positive work culture, efficient processes, and satisfied staff is critical for running a successful practice, enabling you to serve your patients to the best of your ability.
Making the Proper InvestmentsHave you ever heard of the saying “a penny saved is a penny earned?” It’s a great concept to live by in everyday life, but it’s not necessarily the best advice for business owners. The truth is, you need to spend money to make money. Billionaire entrepreneurs like Richard Branson and Elon Musk didn’t scrimp and save when they created their businesses – they invested heavily in the things that would bring them cash flow. If you’re wondering how to grow your business, it’s time to rethink your spending strategy. If you want to grow your business, you need to be willing to spend money to make money. It’s not enough to save up a thousand pennies – you need to invest that money in strategic ways that will bring you cash flow down the line. Don’t be complacent, focus on the patient experience, take a long-term view, and be intentional with your spending. By doing so, you’ll be setting yourself up for success and growing your business in the best way possible.
Laying Out a PlanStarting your orthodontic practice growth journey can be a challenge, but finding the right people, being transparent about what growth looks like, and getting them to buy into your vision are critical steps to take. Building a team that shares your passion and commitment to growing your practice is essential to achieving success. Remember to be patient and take the necessary steps before hiring a COO to help manage your practice. With the right team in place and the right systems set up, your orthodontic practice can achieve great things. So take the first step today and start putting these strategies into action. With the right mindset and the right approach, you can achieve your growth goals and build a thriving orthodontic practice that you can be proud of.
Creating the Right CultureBy making small changes such as painting your walls, removing your glass barriers, building a fun and hardworking team, and providing exceptional patient service, you can make your orthodontic office a place for people to enjoy. Patients want to feel comfortable, safe, and respected when they visit your office. By creating a welcoming and positive atmosphere, you can differentiate yourself from other orthodontic practitioners and build a loyal patient base. With some effort, creativity, and empathy, you can transform your office into a destination that people look forward to visiting. You can only achieve this by changing your work culture. To improve the culture in your practice, you can start by asking yourself simple questions like:
- What are my core values?
- Do my people share the same core values?
- How do I want people to feel when they enter my practice?
- How do I make sure my staff always have a positive attitude while they’re working?
- Am I hiring people who want to provide the best patient experience?
- How can I make people feel more comfortable when they come to my practice?
- Does my office feel inviting?
- Am I doing things that make people motivated to work?
- Do I celebrate wins or just penalize faults?
Creating a positive office culture takes time and effort, but the benefits pay off in the end. A positive culture leads to happy patients, increased staff satisfaction, and improved business success. By ditching uncomfortable waiting room chairs, brightening up your office, celebrating your team, implementing team-building exercises, and getting inspired, you can create a workplace that fosters positivity and collaboration. So, take the time to invest in your team and your practice.
In conclusion, creating a positive practice culture takes time and effort. By establishing core values and DNA, having a growth mindset, setting clear expectations, hiring the right people, and creating the right energy, you can create a practice culture that your staff and patients appreciate. Remember that culture is a continuous process that requires constant attention and effort. Above all, cultivating a growth mindset is essential for building a thriving orthodontic practice. A growth mindset emphasizes effort, learning, and serving others, leading to a willingness to take on challenges, seek out new learning opportunities, and build a team of like-minded individuals. By adopting a growth mindset, you can overcome growing pains, establish a solid foundation for success, and become part of the top 1% of orthodontic practices. So, if you’re looking to take your practice to the next level, I encourage you to start by developing a growth mindset and putting it into action.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Scaling your practice is a journey that requires knowledge, persistence, and dedication. By following the advice given in the previous three books, you now have the tools and resources to grow your practice successfully. Remember that scaling your practice is not a one-time event, but an ongoing process that requires continuous improvement. By tracking your numbers, implementing systems and processes, investing in marketing, focusing on patient satisfaction, and hiring the right people, you can achieve your goals and take your practice to the next level. To do this right, you need to have the following:
- A vision for your practice.
- An integrator to implement that vision.
- The right org chart that has the right people in the right seats.
- A strong brand and culture.
- An exceptional hiring and onboarding process.
- Top-notch systems to measure and report your growth.
It would be best if you executed each of those things to its full potential and capacity to see exponential growth. And the most important part? Consistency, because true growth only occurs when true consistency is maintained
Effectively Maintaining a SatelliteOwning and operating a successful orthodontic satellite practice requires investing time, effort, and resources to reach its full potential. To maintain and grow your satellite practice, consider the essentials: finding a model that works, scheduling appointments at full capacity, selecting the appropriate location, and being able to predict future hotspots. By focusing on these four aspects, you can establish a successful orthodontic satellite practice in a competitive market.
The Bullet-Proof ModelDesigning and implementing a tried and tested model that guarantees success across all locations is essential for orthodontic practice growth. To develop such a model, focus on:
- The right people to fill the right seats.
- Effective training and coaching methods.
- A strong leadership team.
- A positive brand and culture.
- Efficient systems.
Embracing these components and staying true to your vision and values will ensure your practice’s success and help build a strong reputation and following. Opening up a satellite location can be an exciting opportunity, but it’s essential to maximize your current practice’s growth before branching out. Consider maximizing your current schedule, finding the right location, and paying attention to up-and-coming areas in your community to determine where and when to open up your satellite practice.
Best Practices to ConsiderIf you’re an orthodontist looking to expand your practice, opening a satellite location can be a great way to increase your reach and attract new patients. However, before you can even start planning the logistics of a new practice, you need to determine how much you need to be producing in a given timeframe to make it financially viable. Here are some tips to consider if you do decide that it’s the right time to open your first satellite practice:
- Open each location part-time to start and get your team to travel between them.
- Plan to hire an associate doctor, either on a salary or per diem basis.
- Don’t open satellites you don’t plan on using.
- Try to maximize your satellites within two years.
Setting production goals for an orthodontic satellite location is a crucial step in the planning process. By assessing your current practice, calculating your overhead costs, and setting realistic production targets, you can create a roadmap for success that guides your marketing and growth strategies. With careful planning and ongoing measurement, you can build a thriving orthodontic practice that meets the needs of your patients and community.
Developing the right mindset is critical for scaling your practice. Maintaining a success-oriented attitude, focusing on your goals, embracing change, building a positive company culture, and seeking out support are excellent ways to stay on track and progress toward your goals. Remember that the growth process takes time, effort, and dedication, but with the right mindset, you can achieve anything. Don’t forget to re-evaluate your “why” regularly and implement the best practices that work for you and your team.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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The importance of measurement in reaching your goals cannot be overstated. Measuring your progress enables you to keep track of your achievements, monitor your performance, make data-driven decisions, and instill accountability. By setting up measurable goals and using effective tracking tools, you can stay on course and achieve success. Remember, the numbers don’t lie, and they serve as a constant reminder of your progress toward your target. So, embrace measurement and use it as a tool to drive your passion for reaching your goals.
Spreadsheets: Are They In or Out?Spreadsheets may have worked in the past, but they’re no longer a viable option for tracking and reporting your business operations. BI systems offer a wealth of advantages over spreadsheets, including automation, real-time reporting, customization, and the ability to handle big data. By adopting a BI system, you can streamline your processes, make more informed decisions, and ultimately, drive better outcomes for your business. It’s time to say goodbye to spreadsheets and hello to the future of business intelligence.
What About PowerBI?While PowerBI is an excellent analytics tool, it doesn’t provide the same level of optimization that Gaidge offers. Gaidge streamlines the process by consolidating your analytics in one place, providing real-time data and analytics, and simplifying the process of analyzing practice metrics. It’s easy to use and no technical expertise is required. Ultimately, Gaidge saves you valuable time and effort, allowing you to focus on growing your orthodontic practice.
Gaidge: The One-Stop-Shop for All Things AnalyticsOrthodontic practices need purpose-built reporting software specifically designed to meet their needs. Gaidge provides just that – an intuitive platform offering real-time and actionable data to help practices improve their business performance. Gaidge supports the practice with advanced analytics, easy-to-use metric tracking, and real-time data integration with other practice management systems. In short, Gaidge is the best reporting software for orthodontists who want to manage their business efficiently and grow their practices successfully. If you’re an orthodontist who is looking for a business intelligence platform that delivers precision analytics, effortless workflows, and unparalleled support – look no further than Gaidge.
Measurement is essential to achieving your goals. It provides you with valuable feedback, allows you to identify and address problems, and builds momentum and motivation for the long haul. Measuring progress helps keep you focused and accountable, and produces data that you can use to make changes to your strategy to stay on course. Recognizing your achievements along the way is vital for staying motivated and inspired. Your COO can handle this task, ensuring you are on course to achieving your goals. Remember, without measurements, you are working in the dark, and progress remains elusive.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
The post Reporting and Measuring Your Growth: Chapter 6 of The Scalable Practice appeared first on HIP Creative.
Integrating your core values into your practice’s people, processes, and practices is the key to building a positive workplace culture that attracts and retains top talent, fosters growth and success, and makes a positive impact on your community. By defining your core values, investing in your people’s development, aligning your processes with your values, and fostering a culture of collaboration and innovation, you can create a workplace environment where everyone can achieve their goals and make a difference in their work and in their lives. Remember, building a positive workplace culture is not just about what you do, but how you do it. So take the first step today and start integrating your core values into everything you do in your practice—your people, processes, and practices will thank you for it!
Breaking Down the Hiring ProcessAs your practice grows, so do your responsibilities. However, one aspect that should not be overlooked is the hiring process. As a small practice owner, you may have taken on hiring yourself. However, as your practice continues to expand into a medium or large-sized practice, it may be time to consider delegating this task to your COO. When it comes to the hiring process, there are several questions you need to consider:
- Who’s Doing the Hiring?
- Where Should You Source Your Candidates From?
- How Should You Prepare for the Interview?
- How Do You Create a Great Interview Experience?
- The First Interview
- The Second Interview
When it comes to hiring in orthodontic practices, warm referrals are the key to success. They provide a trust factor from the outset, save time and money, reduce turnover rates, and have benefits for both the referred candidate and the referring employee. it’s critical to use PI assessments when recruiting new hires. Not only does it provide a comprehensive understanding of a candidate’s behavior and character, but it also eliminates biases, identifies any gaps, and significantly increases the chances that the candidate is the right fit for the role. By investing in qualified candidates, businesses can increase productivity, improve retention rates, and gain a competitive edge. Your first interview is about getting to know the candidate and them getting to know you. If you’re satisfied with their answers, proceed to the second interview. The second interview is where you’ll ask some of the harder questions. The podcast discusses the questions that are to be asked during each interview.
Unveiling the Onboarding ProcessThe onboarding process is the foundation of a successful employee experience. A good onboarding process sets the stage for a solid working relationship between you and your new hire. Start your onboarding process strong by creating a personalized plan that starts before their first day, introducing them to company culture, assigning a buddy, and monitoring progress regularly. A well-executed onboarding process empowers new hires to settle in and focus on learning their role with confidence.
Breaking Down the Onboarding ProcessOnboarding is not just about covering the basics – it’s about nurturing your new hires so that they can thrive in their roles and become valuable members of your organization. By creating a clear path, investing in training and development, fostering a culture of communication, providing meaningful feedback, and celebrating their successes, you can turn your new hires into masterpieces. Remember that the onboarding process is ongoing, and that each new employee will have unique needs and preferences. Here are some things to consider when breaking down the onboarding process:
- Who’s Doing the Training?
- Which Resources Should You Use to Train?
- How Do You Track Their Progress?
In conclusion, tracking the progress of every new hire can help identify issues early on, evaluate employee performance, map employee growth and development, increase employee retention, and create a positive work culture. It is essential to embed this process into the onboarding process to ensure employees start their role and develop quickly and effectively.
Great leaders are the backbone of any successful company. Effective leadership inspires, motivates, and empowers a team to achieve its goals and reach its full potential. When leaders create a clear vision, build trust, encourage continuous learning, foster a positive company culture, and lead by example, they set their team up for success. Remember, your team’s success is your success, so invest in your leaders and empower your team to achieve greatness.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
The post Attracting the Right People for the Right Seats: Chapter 5 of The Scalable Practice appeared first on HIP Creative.
Building a strong brand for your orthodontic practice is essential in today’s competitive market. By identifying your unique selling proposition, developing a recognizable visual identity, building a strong online presence, focusing on patient experience, and maintaining consistency, you can create a brand that patients will know and trust. A strong brand can help you stand out from the competition, grow your practice, and become the go-to choice for patients seeking orthodontic treatment.
What’s the Difference Between Your Brand and Culture?If you’re looking to grow your business sustainably, you cannot afford to discount the importance of your brand and culture. Your brand is a perception, and that perception is associated with visual images that help bring it to life. Your culture, on the other hand, is your core values brought to life by your employees and delivered to your patients to create a positive experience. A strong brand identity and culture that aligns with your employees’ and customers’ values can differentiate your business from your competitors, increase sales, and drive your overall success. Remember, your brand and culture are not short-term approaches, they should be reinforced daily and integrated into every aspect of your business’s identity.
The Face of Your Practice: Marketing Your Brand and LogoYour logo is the simple visual people will remember you by. A strong, carefully designed logo can help establish a lasting relationship with your patients, differentiate you from your competitors, and build a brand identity that resonates with your customers. Your logo should embody your practice’s culture, values, and mission and be visually appealing, unique, and memorable. Investing time in designing a strong logo can pay dividends in the long run, allowing you to grow your practice, establish a loyal customer base, and build a strong brand that resonates with your community.
It All Begins With a BudgetMarketing is an essential component for any business or practice to reach out to its customers and communities. However, it’s important to maintain a budget and track your expenses while investing in marketing and outreach activities. This not only ensures a strong ROI but also helps to prevent overspending. Here are five actionable steps you can take to determine your marketing budget and plan out an effective community outreach for your practice:
- Create a budget to work within.
- Make a spreadsheet, start to map out everything, and add it up.
- Make a calendar with all of the activities.
- Execute.
- Measure.
Hiring marketing and outreach staff can bring massive value to your practice. As we have established, smart debt management is critical, even with the additional support system. By following the appropriate steps, you can confidently adopt effective marketing and outreach measures and ensure that you don’t break the bank in the process. Remember, always track your progress, so you know where you stand and where you are headed.
Promoting a positive culture in your practice requires more than just one person. It’s a team effort. Having the right team members in place who share your vision and core values is key. Make sure to hire individuals who are a good fit for your team, provide ongoing training and coaching, and reward team members who go above and beyond. Leading by example, open communication, and regular team-building activities can also play a vital role in promoting a positive culture. Remember, when you invest in your team, you invest in your practice’s future success.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Running a successful orthodontic practice can be a rewarding career, but it’s not easy. Between managing patients, staff, and finances, it’s a full-time job that takes a ton of work. As a trained orthodontist, your main focus should be on fixing patients’ teeth and bite issues, not on business operations. Splitting your time between both areas can be overwhelming, which is why outsourcing your business management may be the solution you need.
Org Charts: Why Are They So Important?an org chart is an essential part of running a successful practice. It helps to define roles and responsibilities, increase efficiency and productivity, plan for future growth, facilitate decision making, and promote accountability. Below are three org charts for dependent on the size of the practice:
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Small Practice Org Chart
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Medium Practice Org Chart
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Large Practice Org Chart
By mapping out your org chart, you’ll set clear expectations for your staff and allow for efficient communication and collaboration. Remember, your org chart is not set in stone, and it should change as your practice grows and evolves. At the same time, if you are content with not reaching a Large Practice Org Chart, how you run your practice will all be dependent on whether your vision is about the money or about the mission. A lifestyle practice is focused on money; whereas, a mission-driven practice emphasizes improving patient care and contributing to your chosen community in various capacities.
How You Can Manage AccountabilityAccountability is essential for building a successful and sustainable team. As a leader, it’s your responsibility to set expectations, lead by example, encourage feedback, celebrate success, and provide support. If you take accountability seriously, your leadership team and staff will follow your lead and work towards meeting your goals in the most efficient way possible. Remember, accountability is an ongoing process, but by staying consistent, you can create a culture of accountability that will drive your team towards success.
Can You Make it Your Reality?The journey from small to medium to large can take time and effort, but building a successful team with a thriving culture is possible. It requires a commitment to your practice’s brand, core values, mission, and vision. By creating a welcoming culture where people feel valued, respected, and appreciated—your practice can thrive. Encourage your team to pursue personal growth, invest time and effort in crafting a strong brand, consistently maintain it, align new recruits to your values, and uphold the culture to unlock the full potential of your practice.
To structure an ideal practice, orthodontists must have a clear vision, a robust business plan, streamlined operations, a positive patient experience, and an invested team. These elements will lead to a successful practice that provides top-notch clinical care while also driving growth and profitability. By implementing these practices, orthodontic practices can create a positive impact in the field while securing long-term success.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
The post Structuring Your Ideal Practice: Chapter 3 of The Scalable Practice appeared first on HIP Creative.
Building a successful orthodontic practice requires more than just exceptional clinical skills. You need to effectively manage the operations, finances, and staff to ensure that your practice is profitable and efficient. However, as the owner and clinician of your practice, your focus should be on patient care and clinical excellence. So, how can you manage these essential business aspects without compromising the quality of care that you provide? The answer lies in hiring a Chief Operating Officer (COO), or an integrator, who can help scale your practice and align your operations with your core values and DNA.
Who Should Be Your COO?It’s essential to view your COO as your business partner. They should be able to bring your vision to life, not just take orders and follow instructions. Your COO should be able to challenge you when needed and offer suggestions to improve your business. They should have the same level of commitment and dedication as you have towards your company, and they should share your passion for growth. The role of a COO is critical to the success of your business, and it’s not a job for everyone. Your COO needs to have the right skills, experience, and personality to fit in with your team. They should be able to work behind the scenes and on the front deck, solving problems, organizing, and communicating effectively. It’s their job to ensure that your business is profitable, and they should have a clear understanding of your financials, so they can help you make informed decisions.
Promoting Internally or Hiring Externally: Which Path Is Right?One of the biggest challenges that businesses face is deciding whether to promote from within their organization or hire externally to fill roles. While both options have their advantages and disadvantages, making the right choice is essential to ensure that your business has the right people in the right positions. When it comes to promoting from within, you have the benefit of having someone who already knows the ins and outs of your business. On the other hand, hiring externally can bring fresh ideas and perspectives to the table. But how do you make the right decision? Ultimately, the decision to promote from within or hire externally will depend on a variety of factors, including your business goals, the skills and experience required for the role, and the current workforce composition. The best approach is to evaluate each individual case on its merits and consider the specific needs of your business. If you already have someone in your organization who has the necessary skills and experience to excel in the role, promoting from within can be a great option. On the other hand, if you need to tap into a wider pool of talent or bring in fresh ideas to the business, hiring externally may be the better choice.
A Day in the Life of a COOThe role of a COO is multifaceted and critical to any organization’s success. They must balance the CEO’s vision with the practical realities of running the company on a daily basis. A good COO can bring your vision to life by developing a strategic plan, managing finances, people, technology, and relationships. While the CEO must relinquish some of the control to the COO, it is still essential to stay involved and ensure accountability. It’s also the COO’s responsibility to manage and ensure that messaging is consistent among team members, directing your leadership team to success. Additionally, clear messaging maintains organizational coherence, strengthens patient trust, and ensures consistency across all channels of communication.
In summary, a Chief Operating Officer’s role is a complex and challenging one that requires a diverse set of skills. They must manage staff, deal with emergencies, handle finances, and communicate effectively to ensure the practice runs smoothly. Like building Rome, a COO’s job requires teamwork and cooperation from the entire leadership team to accomplish the practice’s goals successfully. With the right COO in place and a supportive leadership team, a medical practice can navigate these daily challenges and thrive.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
The post Implementing the Integrator: Chapter 2 of The Scalable Practice appeared first on HIP Creative.
As a business owner, you are constantly looking for ways to grow your organization. However, growth is not just about increasing revenue, customers, or market share. Sustainable growth is about creating long-term value for your business while ensuring that your operations are efficient, effective, and profitable. To achieve this, you need two foundational factors: processes and systems and a team that is accountable and aligned with your vision and mission.
Your Vision Needs to Be CreatedAs an orthodontist, it is easy to get caught up in the intricacies of patient care and the technical aspects of your profession. However, it is equally important to take a step back and think about the business side of your practice. Who is responsible for ensuring your vision becomes a reality? While it may be tempting to take control and handle everything yourself, delegating practice management to qualified professionals is essential for building a successful and thriving orthodontic practice. You must have a vision for your practice so that you know what brand you want your patients and community to buy into and what culture you have in mind that will uphold that brand. But as you work to make your vision a reality, it’s essential to consider who is involved in your journey. Building a successful practice requires teamwork, and it’s crucial to have the right people in place to execute your vision.
Core Values Bring Your Vision to LifeAs a practice owner, your core values are critical to building a successful practice. They define your culture, communicate your values to patients and guide every aspect of your business. Investing in defining and reinforcing your core values creates a culture that reflects them and attracts like-minded people. To create a culture that promotes growth, start by identifying your core values, incorporating them into every aspect of your practice and regularly assessing them. By doing this, you define your practice’s identity and purpose, which is essential for sustained success.
Code Your Biggest Values in Your DNADefining your company’s DNA is critical to its success. Your DNA is what makes your company unique and sets it apart from the rest. The benefits of having a strong DNA are clear—it defines your identity, attracts your ideal customers, helps you make better business decisions, creates a consistent customer experience, and drives innovation. When everyone in your company aligns with your DNA, it creates a cohesive culture that supports your business goals. So, take the time to define your company’s DNA and use it to propel your business forward.
In conclusion, building the practice of your dreams requires having a clear vision, a strong team, and a commitment to hard work and dedication. Whether you choose a lifestyle practice or a scalable practice, the key is to stay focused on your goals and to take action every day to achieve them. Remember to surround yourself with people who share your values and to continuously improve your knowledge and skills. With dedication and hard work, you can build the practice of your dreams and achieve your business goals.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In every industry, success largely depends on having a positive attitude and strong mindset. For orthodontic practices, a good mindset can have a significant impact on patient satisfaction, retention, and ultimately the success of the practice. However, it’s not enough to simply invest in fancy new gadgets or technologies to impress patients. A good mindset involves understanding the needs of your patients, being transparent about pricing and treatment timelines, and prioritizing their overall experience.
No Need to Buy the Latest TechnologiesIt’s no secret that orthodontic treatment can be expensive, and most patients are looking for options that are both affordable and efficient. While it might be tempting to invest in all the latest gadgets and technologies to lure patients in, focusing solely on profitability can be detrimental. Patients are more likely to trust a practice that puts them first and provides affordable options. Instead of solely focusing on profitability, create a practice that centers on creating a positive experience for patients.
Transparency with PatientsA lot of orthodontic practices fail to provide transparency when it comes to pricing and treatment timelines. This can lead to patients shopping around for cheaper options or delaying treatment altogether. Be transparent with your patients about the expected timeline and costs, as well as any additional fees that may apply. By doing so, patients will feel confident in making informed decisions about their treatment and be more likely to trust your practice.
Clarity Around Your Orthodontic Value PropositionWhen it comes to providing a positive experience for your patients, clarity around your orthodontic value proposition is key. Identify your unique selling points and make them clear to patients. For example, what sets you apart from other practices in the area? Is it your technology, your team of experts, or your commitment to bilingual patients? Communicate these strengths effectively to patients, and they will be more likely to choose your practice over others.
The Patient Is Top PriorityThe patient’s overall experience should be a top priority for orthodontic practices. Dr. Castilla’s practice is a great example of this mindset at work. One of their goals is to provide patients with as much flexibility as possible, which means having a team that is bilingual and able to accommodate individual needs. They also focus on making the entire process easier for patients, from scheduling appointments to providing various payment options. By prioritizing patient experience, practices can build a strong reputation and increase patient retention.
Having a good mindset is essential for orthodontic practices to succeed. Rather than solely focusing on profitability, prioritize the patient’s overall experience by providing transparency in pricing and treatment timelines, being clear about your unique selling points, and creating a flexible, accommodating practice. By doing so, patients will be more likely to trust your practice and stick with you for the long haul. Ultimately, a happy, satisfied patient is invaluable to the success of any orthodontic practice.
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I truly enjoy living with integrity and helping business owners make the best decisions with their time, money, marketing, and health which is why I have had the honor to help hundreds of orthodontists since 2014 to build incredible lives by growing their practices and serving their communities.
Serving more people involves much more than just running more people through your office. It involves showing people that you genuinely care about their wants and needs, wowing them with top-notch customer service, and making the experience of creating a perfect smile memorable. It starts with your vision and making sure that the practice you are building can deliver on its promise in each and every interaction.
In the Orthodontic Practice Growth Series, I have shared insights on how to fill critical roles with dedicated team members, how to get more starts, and the five growth hacks to building a successful practice. With diligence and implementation of these growth hacks, getting all the starts you need will become second nature for you and your team, making it easier to:
- Respond to leads in 5 minutes or less and schedule them within 72 hours
- Pre-frame fees and same-day starts in the first call
- Double capacity with our 30-Minute New Patient Consultation
- Get more “yeses” with our 5-Minute Fee Presentation and
- Start 80% of new patients the same day with our Proven Playbook.
The next logical step to grow your business is to hire someone whose expertise is in business, leadership, and operations to run your practice. I invite you to join me on this journey in Book #3 of The Orthodontic Practice Growth Series, which will be released in Fall 2022. The book provides an in-depth look at best practices for orthodontic operations, whether you are aspiring to grow a medium or large-scale practice or looking to remove yourself from management.
In the meantime, I urge you to continue training with your team and celebrate the milestones as you build momentum and get closer to achieving your growth goals. With the right attitude, dedication, and implementation of proven growth hacks, getting new patients and building the practice of your dreams can be easier than you ever thought.
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Welcome to the latest installment of our Orthodontic Practice Growth Series! If you’ve been following along, you know that we’ve already covered the efficacy of training your scheduling coordinator to respond to leads promptly and effectively (in Book 1: Front Desk Secrets), as well as how to build a stellar treatment coordinator who ensures those consultations turn into starts (in Book 2: The Ultimate Treatment Coordinator). With those crucial elements in place, it’s time to focus on making headway on your production goals.
What Growth Looks Like NumericallyWhen it comes to sizing a practice, there is no standard industry definition; however, most people make a rough estimation that runs something like this: small practices do up to three million in production; medium-sized practices do between three and eight million in production; and larger practices may do more than eight million in production. The question then becomes not just how big you want your practice to grow but also what size suits you best (which may or may not correlate with the size of the practice). For example, an orthodontist who works alone may find running a medium-sized practice with an associate more manageable than running an eight-million-dollar practice as a sole owner. On the other hand, if you’re confident in your abilities and thrive under pressure than going for success at any scale could be possible for you.
The Boutique PracticeEmbarking on the journey to build a successful orthodontic practice can be both exhilarating and daunting for new graduates. The stakes are high, with mounting debt and an increasingly competitive field. Often, orthodontists begin with a modest boutique practice that is infused with their unique personality and approach to patient care. Whilst these practices can typically generate around 1.2 million in production, with the current landscape, it can be a struggle to sustain growth and profitability.
Boutique Practice to BusinessThe transition from a boutique orthodontic practice to a fast-growing orthodontic business requires a shift in mindset and an openness to change. Recognizing the areas where you may not have all the answers and embracing the support of others are crucial steps in this process. As you embark on this journey, remember to stay focused on the core values that brought you into this field—providing excellent patient care and helping individuals achieve their ideal smiles. By addressing both the clinical and business aspects of running an orthodontic practice, you’ll set yourself up for sustainable growth, and ultimately, long-term success.
While following the concepts in the first two books of the Orthodontic Practice Growth Series will put you on the path to success, determining how much you want to grow and setting the right business strategy is crucial to achieving your goals. Assessing your current situation, setting growth objectives, analyzing competitors, catering to patient demands, and remaining aware of market forces are key steps toward sustainable, successful growth. No matter the size of your ambitions or the unique attributes of your practice, having a clear and adaptable plan will help steer your orthodontic practice toward the growth you envision.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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As we’ve seen, the new patient journey is the backbone of orthodontic practice growth. From the first point of contact to commencing treatment, every stage must be executed with precision, empathy, and efficiency. By implementing the strategies outlined in the Orthodontic Practice Growth Series, your front desk and scheduling coordinators, as well as the treatment coordinator, will work together seamlessly to successfully guide patients through this journey. As a result, you can expect to see increased conversions of leads to patients, thriving same-day starts, and a flourishing practice.
The Online Lead ProcessAndrea struggled with her crooked teeth for many years, constantly feeling self-conscious and hiding her smile in every situation possible. But, with her newfound determination to exude confidence and embrace the joy of a perfect smile, Andrea embarked on her orthodontic journey to find the right practice that could cater to her unique needs. From her Google search, she finds the practice with the most professional website and positive Google reviews. When she reaches the “Request a Free Consultation” tab on the website and receives the “Our scheduling coordinator will be in touch with you shortly!” message, the process flow should proceed like this:
- The TC in the practice should call within 2 minutes.
- When on the call, the TC should briefly inform the patient about the practice’s philosophy and treatment options.
- The conversation should then proceed with information about the consultation.
- On the morning of the consultation, the patient should receive a text message reminder.
Speed to lead is a strategy used by customer service professionals to respond quickly to inquiries and provide the best possible customer experience. It’s all about responding quickly and efficiently, while also providing a personalized experience. If the TC is unable to reach a patient, the best practice would be to follow up at least 6 times until she hears a response. If a desired time frame can’t be scheduled for the patient, that’s what a TC can offer a virtual consultation to make the process more convenient.
The Free ConsultationCrafting a smooth first appointment at your orthodontic practice significantly impacts your patients’ entire treatment experience. By paying attention to the details, offering consistent, professional services, and ensuring a positive rapport with patients, you are not merely providing optimal orthodontic care but facilitating a patient journey that is enjoyable and memorable. Prioritize warm welcomes, effective communication, and an organized, professional environment to create a strong foundation for a positive and engaging patient experience.
The Patient Meets the DoctorAn effective orthodontic consultation need not be a time-consuming experience. By focusing on a concise introduction and moving swiftly to present treatment options, a doctor’s approach should respect the client’s time and emotional well-being. Moreover, clients have the alternative choice of a TC Empowerment Consultation, allowing them even more autonomy over the process by deciding whether or not to involve an orthodontist. Both of these methodologies prioritize the client’s comfort, empowering them to make educated decisions about their dental health, and ultimately leading to a more satisfying orthodontic experience overall.
The Four Commitments and the Fee Presentation
As a recap, below are the four factors that must be considered when committing to a lengthy process and financial investment:
- Do they have the time to follow through with the process and get results?
- Do they have an understanding of how the process works?
- Do they have the authority to make the decision?
- Do they have the money to pay for it?
Once the patient has considered these four factors and has committed to going through the treatment process, that’s when the TC should present the presentation fee: a simple piece of paper with the necessary blanks to fill in the patient’s pertinent information and the treatment fees.
By mastering this TC checklist and consistently implementing it for each potential patient, you are setting the stage for success in your practice. A well-trained and efficient TC will not only contribute to an increase in new patient starts but will also create a positive and hassle-free experience for both the patient and the healthcare provider. Use this checklist as a roadmap to help your TC become an invaluable asset to your team, and watch your practice flourish!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In the ever-competitive world of healthcare, retaining patients and ensuring they receive the best possible care is paramount to the success of your practice. Despite your team’s commitment to helping patients make informed decisions, there will always be those who are not yet ready to pursue treatment, leaving your practice on a “pending” status. This can be disheartening, but it is crucial to recognize that effectively following up with these patients can drastically improve their chances of returning and ultimately committing to care.
Don’t Give Up on Pending PatientsMaximizing your practice’s revenue doesn’t only rely on securing immediate ‘yeses’ but also in nurturing the potential within the ‘maybe’ category. By developing a consistent follow-up system, understanding and addressing patient concerns, and providing helpful resources and support, your office can convert these undecided prospects into loyal patients who trust and value your practice. Your TCs are the integral force behind this transformation, so empower them to follow up with confidence for at least a month, and both your patients and your practice will reap the long-term benefits. Remember: following up doesn’t make you a bother; you’re continuously offering assistance to a patient by reminding them about reaching the smile they want.
Note the Best Ways to Follow UpImplementing an efficient system to track and follow up with pending patients is a prerequisite for enhancing the overall performance of your treatment coordinator and, by extension, your practice. By establishing an efficient, comprehensive, and consistent process, you’ll ensure that your patients receive the care and attention they deserve, leading to higher patient satisfaction, increased treatment acceptance rates, and a more prosperous and thriving practice. Below are the best ways to follow up:
- Consider our CRM system, PracticeBeacon, that we discussed in the Front Desk Secrets book
- Utilize the workflow columns in PracticeBeacon to visually keep track of each patient’s status on treatment
- Organize the workflow to better keep track of pending patients so that you can follow up with the directly from PracticeBeacon
- Consider using PracticeBeacon over an Excel sheet as it consolidates all patient information into one system, organizes all patient information, and allows TC’s to message patients directly from the system
Managing pending patients is an essential aspect of a successful dental practice, and implementing a systematic approach to tracking and following up with these patients will ensure they receive the attention and guidance they need to move forward in their treatment journey.
Keep in TouchThe success of your treatment center relies heavily on the ability to convert potential patients into committed clients. By understanding the need for persistence and the value of consistent follow-ups, your team can significantly increase conversion rates. Remember to approach each interaction with the intent to build trust and provide genuine support. With dedication and a structured follow-up plan, those pending patients are much more likely to find themselves sitting in your treatment center’s chair, ready to take the next step in their healthcare journey.
Implement Reactivation CampaignsOvercoming financial obstacles through reactivation campaigns can play a crucial role in attracting new patients and re-engaging those who have drifted away from your dental practice. By offering incentives like down payment matches and giveaways, you can demonstrate to patients that you genuinely care about their financial concerns and overall dental health. Coupled with strategic marketing efforts through multiple channels, such reactivation campaigns can lead to satisfied patients, increased patient engagement, and ultimately, a thriving practice.
In conclusion, the magic of a consistent follow-up system cannot be overstated. It’s the cornerstone of building strong customer relationships, streamlining workflow, and increasing hours in a day dedicated to boosting your business. As you transition to PB for your patient tracking and follow-up needs, you’ll witness an impressive transformation in your organization’s efficiency and growth potential. Don’t let inefficiencies stand in the way of your success—take control of your patient follow-up process and reap the rewards for years to come.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In today’s fast-paced world, dental practices are striving to keep up with the demand for efficient and prompt services. One proven strategy that has been working wonders for many dental offices is starting the treatment on the same day as the free consultation. But why is it so crucial to get the patient in the chair quickly? The answer lies in human nature and the art of overcoming patient inertia. In this blog post, we’ll discuss the importance of same-day treatment starts, the benefits for both the patient and the practice, and provide tips on how to successfully implement this strategy in your office.
Starts with Your Scheduling CoordinatorsThe key to successfully offering same-day starts lies in effective pre-framing during the very first contact with your potential patients. By incorporating a clear and consistent message about the availability of same-day starts and the benefits of a low down payment and monthly fee structure, you set your TC up for success and increase the likelihood of patients committing to treatment. Remember that a well-prepared team and seamless office operations are crucial to capitalize on the potential of same-day starts and lead your practice to impressive growth and profitability.
Same-Day Starts Doable for All PracticesMaximizing same-day patient starts is a crucial step in fostering the growth and success of your orthodontic practice. By building a strong team, streamlining consultation processes, enhancing patient education, offering financial flexibility, and implementing efficient scheduling and capacity management, you can create an environment that encourages new patients to commit to treatment immediately. These strategies may require time and effort to implement, but as you persistently work towards these goals, your practice will reap the rewards and see tangible results in the form of increased patient starts and satisfaction.
Patients Who Don’t Want to Same-Day StartThere are four factors that are part of a patient’s decision-making process when committing to orthodontic treatment:
- Do they have the time to follow through with the process and get results?
- Do they have an understanding of how the process works?
- Do they have the authority to make the decision?
- Do they have the money to pay for it?
Being an effective Treatment Coordinator requires active listening and asking the right questions to gauge a patient’s commitment to their treatment. By addressing the four crucial questions mentioned above and being proactive in resolving any patient obstacles or objections, TCs can significantly improve the patient’s overall experience and rapport with the practice. Ultimately, the primary goal of a TC is to support patients and guide them along the path to achieving their health and wellness goals. Ensuring that obstructions are identified and eliminated demonstrates empathy, understanding, and dedication to the patient’s needs, creating a lasting and trusting connection that extends far beyond the initial consultation.
Patients Who Are Still UnsureIf your patient is still unsure about committing to treatment, here are some strategies the TC can consider to help getting patients onboard:
- Split the down payment
- Match the down payment
- Offer cool gifts
Working with patients to overcome financial hesitations requires exceptional empathy, understanding, and perseverance. Your TC must balance the delicate task of addressing concerns in a non-judgmental manner while guiding patients towards the necessary care. By fostering trust and rapport, utilizing active listening, and addressing financial and non-financial concerns with sensitivity and expertise, your TC can help patients move forward with treatment and secure a hopeful future for their health and well-being.
Integrating same-day treatment starts into your practice may seem like a simple strategy, yet its effects can significantly boost revenue, increase patient satisfaction, and streamline overall processes. By addressing and overcoming patients’ natural inertia, preparing your team for success, and streamlining internal processes, you can create a powerful and effective atmosphere that fosters exceptional patient care. Embrace this powerful tactic and watch your practice flourish as patients make the swift and rewarding journey.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way that doesn’t cause alarm or discouragement. Here are three tips for doing just that
Avoid Saying the “Big Number” Out LoudPre-framing treatment costs is an important part of providing dental care. By doing this, you can help patients make informed decisions about their treatment, build trust with them, and avoid misunderstandings further down the line. There are a few different ways that you can pre-frame treatment costs, including providing estimates upfront and giving patients a breakdown of average prices on your website or in your office. You can also provide financing options for patients who may be struggling to pay for treatment all at once. By taking these steps, you can help make dental care more affordable and accessible for everyone involved.
Offer One Pricing OptionIt’s important for your TCs to lead by providing one simple and easy-to-understand option for payment when discussing a patient’s treatment plan. By offering a down payment of $300 or less and monthly payments of $200 or less, you eliminate confusion and make it easy for patients to say yes! Doing so will help ensure that your practice continues its growth trajectory while giving patients the freedom and comfort needed when making such an important decision concerning their health and wellbeing.
Always Mention Coverage, Discounts, and PromotionsThe key takeaway here is that transparency and clear communication between providers and patients during treatment plan presentations leads to greater acceptance rates overall—not only because patients feel informed but also because they appreciate knowing exactly how much money they get to save! When you make sure your TC presents all relevant information upfront regarding insurance coverage, promotions/discounts available at your office, followed by payment structures estimated after all savings have been factored in—your patients will appreciate knowing up front exactly what kind of financial commitment lies ahead for them during treatment planning!
Be FlexibleIt is important to find ways to help people pay for treatments while still getting paid on time and maintaining our practice’s financial security in the process. Offering flexible payment plans and discounts are great ways of doing this while showing your patients that you value them and want them back again in the future! By finding creative ways to accommodate patient cash flow needs while staying financially secure ourselves, we can create mutually beneficial relationships with our patients that will last for years to come!
The Fee PresentationStreamlining the orthodontic patient financial agreement process doesn’t have to be complicated or time-consuming—it can actually be quite simple! By having a standard agreement form with clear terms and conditions outlined in it, taking the time to explain what your patients are signing up for, and setting up an organized system for tracking these documents electronically or physically filing them away securely—you’ll save yourself a lot of headaches down the line! With these strategies implemented properly into your practice’s workflow, you’ll be able to get rid of those long drawn-out meetings where everyone has different versions of the same document floating around by simply presenting one concise form that both parties can sign off on quickly without confusion or misunderstanding.
Creating an effective pricing strategy is key to getting more people through your door and into treatment as soon as possible. By understanding the challenges that prospective orthodontic patients face—from budgeting worries to scheduling conflicts—and providing flexible payment options and value-added guarantees, you can make it easier for them to start their journey towards a beautiful smile without delay!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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The success of any orthodontic practice is based on their ability to bring new patients in the door. However, if you are already seeing a large number of patients, it can be difficult to accommodate the influx of new consults without having to work longer hours. In this blog post, we will discuss how the nation’s top 1% orthodontic practices run 30-minute consultations to provide ample capacity for new patients and growth.
The Secret FormulaImplementing shorter consultations may seem intimidating at first but taking steps towards achieving this goal can be immensely beneficial for your practice in terms of both time savings and increased revenue from new patient visits.
Here is the secret formula:* 8 minutes for the records technician. * 2-5 minutes for the doctor’s consultation. * 5 minutes for the TC’s fee presentation.
With proper training and incentives for staff members, running 30-minute consultations can lead your practice into greater success overall!
Virtual ConsultationsIf a patient is looking for a quick and easy way to get started on treatment, virtual appointments are the way to go! With a virtual consultation, a patient can submit information and photos of their teeth from home, receive a treatment plan and financial option, and schedule an in-office consultation—all without ever having to step foot in theoffice! Plus, patients save time and money by not having to take time off from work or pay for gas or parking. It’s quick, efficient, and convenient!
No More 60-Minute ConsultationsStreamlining your new patient consultations doesn’t have to be difficult—it just takes some organization and practice! By following our 8-minute record process advice above combined with our 2-5 minute doctor consult & 5-minute fee presentation formula suggestions you will be able to get your consults down to 30 minutes or less while still providing high-quality care & service to your patients. In today’s fast-paced world where everyone values their time more than ever before this could make a huge difference in not only customer satisfaction but also bottom-line profits! So give it a try today!
Slow and SteadyReducing consultation time in your office is an important task that requires commitment from everyone involved. By setting goals, developing a training plan, investing in the right tools, and staying consistent with practice and training sessions, you will be able to achieve great results within a reasonable amount of time! By utilizing the secret formula, you will soon see an increase in both efficiency and client satisfaction levels at your business!
Change isn’t always easy or fun but it’s necessary if you want your medical practice to succeed in today’s competitive landscape. By making a commitment to change and following through with tangible steps like setting goals and training staff members, you can ensure that your practice is able to keep up with innovative changes while providing an improved experience for patients.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Change is inevitable, and this is especially true when it comes to business. As the world around us shifts and evolves, so too must our businesses. While change can be uncomfortable, it’s often necessary in order to achieve growth within our organizations. This is especially true for those in the orthodontics industry who are striving to see more new patients and have financial freedom. However, as we face these new challenges and possibilities, we often run into the biggest obstacle of them all: ourselves.
Fostering the Right MindsetIn order for any business—especially healthcare practices like orthodontics—to remain successful over time, they need be able to adapt quickly and efficiently as situations arise both internally and externally (i.e., changes in technology). For Dr. Ben Fishbein of Fishbein Orthodontics, this meant hiring additional staff members so that he could focus solely on being a doctor while still inspiring buy-in from his team members; this allowed him achieve success beyond what even he thought possible back in 2013 when he first opened up shop! Ultimately, inspiring change starts with leading by example; setting high standards for yourself (and your staff); communicating clearly; encouraging openness; but most of all, being patient with yourself (and others) during times of transition!
Six Mindset ShiftsIn order for roles and responsibilities to be properly delated, the following six mind shifts need to occur to set the practice up for success:
- The TC Role is a Specialized Role
- The Patient is Pre-Sold
- Gain Certainty from the Truth, the Facts, and the Reality
- I Am a Guard-Disarming Agent
- Capacity for Consultations
- Incentives for TCs
In order for any of these changes to be successful, they must first be embraced by everyone involved—from staff members all the way up through leadership. When employees are empowered and encouraged to think outside the box when it comes to their job roles, then creative solutions are more likely to emerge that could benefit both the patient experience and overall practice growth.
Change Your Thoughts, Change Your LifeWhen done correctly, mindset shifts can have a huge impact on your office’s success and growth potential. As the leader of your team, it’s up to you demonstrate what is expected from everyone else in terms of behavior and drive towards achieving goals – this sets a standard that encourages innovation and ambition within your office culture. Additionally, these shifts also open up possibilities that may not have been considered before – giving everyone more room to explore new ideas without fear of failure or judgement from their peers or superiors alike! With these shifts implemented into daily practice at work, there’s nothing stopping any business from reaching its wildest dreams!
Having a growth mindset as a business leader isn’t just good for morale; it also helps drive results in terms of increased productivity, innovation, collaboration between teams and departments, customer satisfaction ratings (and retention), employee morale (and retention), customer lifetime value (CLV)…the list goes on! The best way forward is always through small changes like these which help move the needle in big ways over time – rather than trying big transformations which could cause disruption or confusion among staff members instead of inspiring them towards greatness!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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When a lead comes to your office for an initial consultation, they are taking a leap of faith. They know they want to get their crooked teeth straightened, but they don’t know if they will like you, your office, or your team. They’re not sure if the process will fit into their life and schedule. They’re unsure about the costs and whether they can manage them. As an orthodontist, it’s up to you and your team to convert these leads into starts who make it into your chair. Here’s how you can do that.
Your Treatment Coordinator Is Your AlchemistThe role of your scheduling coordinator is crucial when it comes to driving revenue and increasing productivity within any business or practice—especially those in healthcare fields such as orthodontics or dentistry. Like a modern-day alchemist, your scheduling coordinator has the ability to turn leads into actual starts through their strategic approach and relationship-building skillsets. By understanding both their target market as well as upselling techniques, they have access to a wealth of knowledge which allows them to build strong relationships with potential patients while simultaneously maximizing conversion rates at every stage of engagement. Ultimately, having an experienced scheduling coordinator on board could mean more conversions for you which means more money coming into your business!
The TC Is in SalesSales training not only helps businesses convert prospects into paying customers—it also helps them foster better relationships with their existing clients as well. When employees understand how to properly communicate with customers while providing excellent customer service and support, customers will remain loyal because they know they can always rely on the company for help when needed. In short, investing time in training your TCs in sales tactics can lead to massive success for any business! So don’t wait – start training today!
Maintaining Excellent Customer ServiceAt the end of the day, honesty is always best policy when dealing with prospective patients who cannot begin orthodontic treatments immediately after assessment or review appointments. While it may seem like turning away potential sales now won’t benefit you later on down the line, being transparent with patients who aren’t candidates for immediate care often helps establish trust between practitioners and their communities over time—and that’s something worth investing in! Ultimately, acting compassionately towards potential customers shows integrity and gives them hope that one day they will have access to quality oral healthcare services from providers like yourself who understand what’s most important: helping others achieve optimal oral health through honest communication and guidance.
Change Happens One Step at a TimeTaking your team from good-to-great takes time, effort, dedication and hard work – but it can be done! Setting measurable goals with attainable outcomes is an essential first step in making positive changes within any business or organization. Be sure that everyone involved understands what needs done in order for success; share knowledge and ideas with one another; most importantly make sure that everyone has an open mind when approaching challenges – this will help lead your team into new heights!
If listening to this chapter has sparked some light bulbs in your mind about how you can improve your team’s performance, now is the time take action! Develop an adaptable mindset so that any potential risks can be assessed before making decisions and adjustments can be made if needed along the way towards achieving objectives set by the team!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a winning smile, as well as giving the tools, processes, and scripts a practice needs to improve its sales.
Orthodontic practices need new patients to stay in business. The problem is that many orthodontists struggle to generate high-quality leads. While some may believe that online leads are low quality, this book argues that there are no bad leads. In fact, by following the strategies outlined in this book, practices can increase their conversion rate from 52% to over 75% or even 80%.
The focus of the book is on the Treatment Coordinator (TC) role. The TC is responsible for inspiring new patients to commit to the process of straightening their teeth and building a winning smile. By implementing the 5 Growth Hacks outlined in the book, practices can hit their production goal quickly. The strategies include responding to leads quickly, pre-framing fees and same-day starts, doubling capacity with a 30-minute new patient consultation, getting more “yeses” with a 5-minute fee presentation, and starting 80% of new patients the same day with a proven playbook.
The book emphasizes that the TC is not just a salesperson but an influencer who helps patients make informed decisions that will benefit their lives. The book provides real-life examples, processes, and scripts to help practices convert more leads into new patient consultations and starts.
The book also includes chapters on improving team efficiency, presenting fees to make it easy for patients to say “yes,” setting up same-day starts and following up with pending patients. The book concludes with a walk-through of the entire process and advice on how to handle growing pains that may arise as the practice grows.
Overall, the book offers a paradigm-shifting approach to orthodontic practice growth that emphasizes the importance of the TC role and the value of every lead. By following the strategies outlined in the book, practices can increase their conversion rate, boost production, and achieve their goals.
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Luke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue.
So, how did Luke do it? Here are some of the key factors that have contributed to his success:
- Niche Focus: When Luke first started out, he tried to be everything to everyone. But he quickly realized that he needed to narrow his focus and specialize in a particular niche. By doing so, he was able to establish himself as an expert in that area and attract more clients who were looking for that specific expertise. This allowed his agency to build a strong reputation for quality work and helped it stand out in a crowded marketplace.
- Talent and Teamwork: Luke believes that the key to any successful business is the people behind it. He has always placed a strong emphasis on hiring the right people and building a team of talented professionals who share his values and vision for the agency. He believes that investing in his team has been essential to the agency’s success, and he is proud of the collaborative and positive work culture he has built.
- Technology and Innovation: As the marketing industry has evolved, Luke has been committed to staying on the cutting edge of technology and innovation. He has invested heavily in new tools and processes that have allowed his team to work more efficiently and effectively. By embracing new technology and staying adaptable, Luke has been able to stay ahead of the curve and maintain a competitive edge.
- Client Satisfaction: At the end of the day, Luke knows that his agency’s success is dependent on the success of its clients. He has always prioritized client satisfaction and made it a top priority to exceed their expectations. By building long-term relationships with his clients and earning their trust, he has been able to secure repeat business and referrals which have been instrumental in driving the agency’s growth.
- Strong Foundation: Finally, Luke believes that the key to sustaining growth over the long term is building a strong foundation. This means having a clear mission and values, a solid team, and efficient processes in place. By investing in the agency’s infrastructure and laying a strong foundation, Luke has been able to scale his operations while maintaining the quality of his work.
In conclusion, Luke Infinger’s success is a testament to the power of hard work, strategic thinking, and a commitment to excellence. By focusing on niche expertise, investing in talent and technology, prioritizing client satisfaction, and building a strong foundation, he has built a marketing agency that has stood the test of time and continues to thrive.
Enjoy the interview, to learn more about what we do, visit https://hip.agency.
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Orthodontist Dr. Ben Fishbein is a man who knows the value of a simple shift in thinking. With years of experience in the industry and a passion for helping others, he has transformed not only his own life but the lives of those around him. In this episode, we will explore the key principles that have driven Dr. Fishbein’s success and how they can be applied to your own life and practice.
Getting Out of Your Own WayOne of the biggest obstacles to success is often our own self-doubt and negative self-talk. For Dr. Fishbein, getting out of his own way was the first step in allowing his practice to grow. He realized that his own limiting beliefs were holding him back and that he needed to let go of these thoughts in order to fully embrace his potential. Additionally, he talks about how orthodontists should be focused on orthodontics—not managing people!
Spending More Time with FamilyAnother important aspect of Dr. Fishbein’s success is his commitment to spending time with his family. He recognizes that life is short and that time with loved ones is precious. By prioritizing his family, he is able to maintain a healthy work-life balance and bring more joy into his life.
Investing in Your TeamFor Dr. Fishbein, investing in his team has been a key factor in the growth and success of his practice. He knows that by supporting his team members and providing them with the tools and resources they need to succeed, he is setting himself up for long-term success. This approach has allowed him to create a positive and productive work environment that benefits everyone.
Abundance Mindset vs. ScarcityFinally, he believes that adopting an abundance mindset is critical to achieving success in life and business. By focusing on abundance and growth rather than scarcity and limitations, he has been able to achieve more and faster than he ever thought possible. This approach allows him to tackle challenges and opportunities with a positive attitude and a willingness to take calculated risks.
In conclusion, Dr. Ben Fishbein’s simple shift in thinking has had a profound impact on his life and his practice. By getting out of his own way, spending more time with his family, investing in his team, and adopting an abundance mindset, he has been able to achieve success on his own terms and make a real difference in the lives of those around him. If you’re looking to make a similar shift in your own life, consider incorporating these principles into your own journey and see where they take you.
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When I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this job help me understand the importance of customer service in business, but it has also had a lasting impact on my life as well as my professional career as it is coded in our DNA here at HIP.
Ten Components of the Front Desk of Your DreamsIf you are an orthodontist or business looking to improve your patient experience, then you have come to the right place. I have created the “Ten Components of the Front Desk of Your Dreams” to help you reap the benefits of every lesson I learned from Chick-fil-A and the top orthodontics practices across the country that we have partnered with. These ten components are essential if you want your practice’s front desk to run smoothly and efficiently while providing excellent customer service for all patients who come through its doors.
Key Takeaways from the BookThe three main takeaways from this book are:
- The front desk is the most important and most overlooked role in the orthodontic practice.
- The person who has first contact with new leads has the most critical job in your clinic.
- If your team responds to those leads faster with top-notch service, you will make way more money (and get to serve way more new patients).
Grasping these three concepts and getting them instilled in your team will transform your practice. And yes, it IS way easier said than done. At HIP, my team and I work with orthodontic practices every day to put these components in place and help them run smoother businesses with increased profits and more satisfied customers overall! Start implementing these changes now for successful results later!
Four Principles for Orthodontic Practice GrowthWhen a practice nails the following four principles down, they start to experience growth:
- The orthodontist is a technician, not a manager (so hire a good one).
- Training your team to follow the steps to convert every viable lead into a new patient (and there are no bad leads).
- Marketing to attract the right leads.
- Software that tracks your metrics and holds your team accountable for the goals you’ve set.
I invite you to take the first step in building the front desk of your dreams right now. Dr. Sarah Howle, an associate at Fishbein Orthodontics, says, “What gets inspected gets RESPECTED.”
I wish you great success in your practice. Thank you for letting me share my vision for the amazing people who work at front desks worldwide. If you have any questions, comments, or success stories, please reach out! You can email me at luke@hipcreativeinc.com. – Luke Infinger
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Thank you for tuning in to the Front Desk Secrets podcast series launch!
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Having a well-trained team that understands best practices for growth is essential if you want your practice or business to reach its full potential. To achieve success it’s necessary to create an efficient team structure by separating outpatient care center duties from those of the front desk—while still allowing them both to work together seamlessly—so that each department can focus on what it does best without interruption from other areas of operations. With this structure in place, you’ll be able to set clear expectations for performance, track progress towards goals more closely, delegate responsibilities more easily, increase overall productivity, and maximize efficiency within each department—all leading up to greater success!
Technology and ResourcesAs the digital age continues to evolve, it’s become increasingly important for businesses to stay up to date with the latest in computer software and technology. From customer relationship management (CRM) systems like PraticeBeacon to more basic applications such as email and text messaging, your front desk and patient care center teams need functioning and up-to-date tech tools in order to do their jobs well.
When you provide resources such as instructions on how to use PracticeBeacon, tips about tonality and tempo during interactions with patients, or even scripts to help facilitate conversations while gathering information, it will take some of the pressure off your employees if they forget certain details. This will give them more confidence when interacting with clients and make sure they are delivering their best performance every time. Additionally, providing resources helps create consistency across all interactions with clients. This consistency creates trust between your business and its customers, which is crucial in building long-term relationships.
Visualizing Growth in Your PracticeNo matter how big or small your practice is currently—or how much you want it to grow—it’s important to have a plan in place that outlines the steps necessary for achieving success. By visualizing what different types of organizations look like through the charts we provide in this book (small, medium, or large practices)—and understanding which roles need to be filled in order for them to function properly—you can gain a better understanding of where your practice should go from here and which role changes need to occur in order for you reach those goals. With the right amount of planning and dedication (and maybe some outside help), you can take your business from good-to-great!
A Year of Growth ExampleKnecht Orthodontics is an inspiring success story illustrating how investing strategically into your orthodontic practice can yield impressive rewards if done correctly. By leveraging our ten components tailored specifically for their practice and investing both time and money wisely into building up their business foundations; Knecht was able to pull off commendable growth within just one year’s time! If you’re looking for guidance on making smart investments towards growing your practice quickly and efficiently; then look no further than Knecht Orthodontics’ success story! Take control today by investing properly into your practice’s future and you too could reap tremendous rewards sooner rather than later!
The key takeaway here is that having a well-trained team that understands best practices for growth is essential for any orthodontic practice looking to take their business to the next level. Analyzing patient feedback, staying up-to-date with technology, and creating an effective training program are all great ways of ensuring success within an orthodontic office setting. Focusing on these strategies will help ensure sustained growth while providing superior service that keeps patients coming back again and again!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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As an orthodontist, you understand how important it is to provide your patients with a positive and welcoming experience. You want them to feel comfortable and at ease when they come into your office. You also know that if their first impression of the practice isn’t great, they may be less likely to return for future appointments or services. That’s why it’s so important to have a team in place that can handle the challenges of patient care and create a great experience for everyone who enters your office. The Patient Care Center is an invaluable department for any business that wants to ensure their patients have a positive experience every time they visit.
Patient Care CenterThe Patient Care Center is just a better name for a call center. We suggest that you separate your phones from your front desk as soon as possible. This provides a better patient experience and allows your team to be specialists and work efficiently.
Happy Employees = Happy PatientsWhen it comes down to it, happy employees lead to happy patients which results in better customer satisfaction ratings for your practice. By making sure that your front desk and patient care center teams are free from distractions, such as phone duty or multiple roles throughout their day, they can instead focus on providing excellent customer service which ensures that all of your clients receive the highest level of care possible. With this in mind, creating a positive work environment for all team members should be at the top of any business’s priority list!
Investing in the FutureInvesting in a patient care center may seem daunting at first glance due to the upfront cost associated with it; however, it is worth considering if you are looking for ways to improve customer service and efficiency within your practice or business. Not only does it provide improved customer service due to dedicated personnel solely focused on excellent customer service but also increased efficiency due to automated processes taking over tedious administrative tasks such as appointment scheduling and reminder calls; lastly, it may even end up saving you money over time! So if you are considering setting up a patient care center within your practice or business but still unsure whether it is worth investing in one—the answer is yes! It is worth considering investing in one as the benefits far outweigh any potential costs involved!
Overall, the Patient Care Center provides an efficient way for orthodontists and businesses alike to improve their customer service levels while also reducing costs associated with managing multiple operations such as scheduling appointments or sending out reminders about upcoming visits. By utilizing this valuable tool, your team will be able to provide an improved customer experience while streamlining operations and increasing efficiency overall – resulting in increases in both customer satisfaction levels as well as revenues!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Automation is key when it comes to a successful front desk team. It allows your team to be more efficient and organized, while freeing up their time to focus on other tasks. Automation can help with everything from tracking customer contacts, to scheduling appointments and more. Let’s explore how keeping your leads with PracticeBeacon (PB) can help you make the most of automation for your front desk team.
Keeping Your LeadsTo make sure your leads don’t slip away, it’s important to ensure that you have the right systems and training in place for your team. To get started on this journey of success – here are 4 key rules when following up with these valuable assets:
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You should send “love touches” whenever possible. A “love touch” just means checking in on prospective patients to see how they’re doing and if they’ve given any thought to a consultation or treatment.
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You should consistently WOW them with great service. Don’t chase them away with a poor attitude or neglect to provide them with essential information. Leads will stick around if you give them a reason to.
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The ball should always be left in their court, not yours. Their messages to you should NEVER be left unanswered. You should always have the last word in, then follow up if they don’t respond.
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Always keep the lead warm! Follow up, follow up, love touch, follow up!
What Is PracticeBeaconPB offers a variety of features that can help optimize any business. It will help boost your team’s effectiveness and efficiency by assisting them in booking more appointments, reducing no-shows, and cutting out time-wasting tasks. Moreover, it allows users to quickly set up automated customer service messages with personalized emails and text messages to keep customers engaged with the services being offered. Users can also use automated customer segmentation to target their message based on specific customer attributes such as age or location. Finally, PB provides detailed analytics about how much money you are spending on marketing versus how many new patients it is bringing in, allowing you to make smarter decisions about where you are investing your funds.
How PracticeBeacon HelpsPB stands apart from other CRM software due to its various features that make tracking an effortless process. Your team will be able to fill your calendar consistently without feeling overwhelmed as they will have access to automated patient forms, automated reminders for appointments, and automated post-treatment follow-ups. Additionally, they will be able to understand if the money they’re spending on marketing is bringing them new patients and if those patients are converting into paying customers or not. This makes it easy for them to see what tactics are working and which need improvement.
Providing Feedback Through PracticeBeaconAs an orthodontist or business owner, the success of your practice is largely dependent on how well your team works together. Providing feedback to ensure that everyone is on the same page and following the right processes can be difficult. That’s why we created a function on PB that will track your team’s conversations and provide them with automated feedback to help them improve. Read on to learn more about how this feature works.
In conclusion, PracticeBeacon (PB) is an advanced CRM software that helps businesses optimize their lead management by automating follow-ups, converting more leads, and understanding how much money they are making from digital advertisements. It offers features such as automated customer service messages with personalized emails and text messages; targeted customer segmentation; detailed analytics; automated patient forms; appointment reminders; post treatment follow ups; and so much more! With PB at your side streamlining critical new patient interactions so that you can book more consults with ease – all while seeing the communication clearer than ever – why wait any longer? Give PracticeBeacon a try today!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Accountability is essential for any business or team that wants to grow, but it can be difficult to ensure that your employees are on track and doing their jobs. It’s not enough to just ask them to do something – you have to follow up with them and make sure they are following through. If you want consistent growth in your business, you must know how your team follows up with each lead.
The Importance of AccountabilityAccountability is key for any business or team that wants to grow. As a leader, you need to know what your employees are doing every day and how they’re following up with each lead. This can be especially important when it comes to virtual consults, as these require more attention and follow-up than other types of leads. When you know what your team is doing, it allows you to measure the effectiveness of their efforts and determine if any steps are being missed.
The Secret Shop Report CardThe Secret Shop Report Card by PracticeBeacon is an invaluable tool when it comes to keeping track of how well your team is performing when it comes to customer interactions. Not only do we provide accurate data on response times, but we also give detailed reports on each interaction so that you can get an objective view on whether or not they are adequately addressing customer needs and meeting expectations when it comes to customer service standards. With this information at hand, businesses can save money on lost sales opportunities due to inadequate communication or delays in responding inquiries from leads—allowing them run more efficiently without sacrificing quality service from their staff members!
The Options for Consistent Poor ResultsPoor performance in the workplace can be an extremely frustrating and challenging issue for business owners and managers alike. If you have had multiple coaching conversations with an employee who is still delivering poor results, it may be time to consider alternative options. Before you make any drastic decisions, take the time to sit down with your employee to find out what is preventing them from achieving their goals and targets. There can be numerous reasons why their performance may be dwindling, and it’s important to have a conversation before making any moves that could hurt your business in the long run.
The Secret Shop Report Card by PracticeBeacon ensures your team uses the proper follow-up procedures for every lead and holds them accountable for it. With detailed data included in each report, you will be able to make informed decisions about how best to improve customer service while increasing profitability at the same time. Implementing this program into your business will help streamline process improvement efforts and give you peace of mind knowing that your customers are being taken care of efficiently! Start using the Secret Shop Report Card today and unlock new levels of success within your business!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In today’s digital world, speed is of the utmost importance. If you are an orthodontist or a business owner, you know that leads come in every day on your website, email, and phone. However, if your team isn’t poised to answer these leads quickly and efficiently, they will be gone before you can blink. To make sure that your team embodies speed and is ready to lead with success, here are a few tips to keep in mind.
Digital LeadsDigital leads are essential for any business looking to grow its customer base and stay competitive in today’s market. By understanding how digital leads work and taking steps such as investing in automated messaging systems or CRM software, businesses can ensure that their responses are fast enough so as not lose these valuable prospects due to lack of speed alone! With a little preparation and dedication, businesses can turn these prospects into loyal customers who come back again and again!
5×6 MethodEvery business wants to maximize the number of leads it converts into paying customers. To do this, businesses must contact digital leads quickly and consistently. That’s why the 5×6 method is an essential tool for any front desk team. The 5×6 method states that digital leads should be contacted within five minutes of submitting a request and followed up a minimum of six times. With proper training and execution of this method, you can take advantage of every chance your business has at success!
72-Hour RuleScheduling appointments quickly is essential for any orthodontist or business looking to maximize efficiency and optimize patient satisfaction rates. By scheduling appointments within seventy-two hours of confirmation, you can ensure that your leads remain loyal customers and help streamline your entire process from start to finish. In order to make sure this happens seamlessly every time, take steps now to create efficient systems that prioritize quick scheduling when a new lead comes in!
Virtual ConsultsVirtual consultations offer many benefits for businesses in terms of time saving, reaching ideal patients, and expanding one’s reach beyond one’s local area. They also offer convenience and flexibility, making life easier for both doctors and patients alike! If you’re looking for ways to save time while still providing quality care, consider offering virtual consultations as an additional service option within your practice today!
Leading with speed requires a dedicated team of professionals who understand the importance of timely responses and effective communication strategies when dealing with digital leads. By implementing the tips outlined above you can ensure that your team is ready and able to lead with success! With the right strategies in place, you’ll be able to capitalize on every opportunity presented by digital leads in no time at all!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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As a business, it’s important to have team members that can speak confidently and with poise in any situation. But it’s not always easy to find the right words to say in every conversation. That’s where simple scripts come in. Simple influence-driven scripts provide team members with the confidence and guidance they need to handle any situation that may arise. Let’s take a look at why this approach can be so beneficial for businesses.
What Effective Scripts Look LikeWhen creating effective scripts, there are several important things to keep in mind. First, keep them short and sweet. Too many details over the phone can lead to confusion, so try not to answer questions they don’t ask. Second, remember that you are trying to provide a convenient service; you want them to know you are there to minimize the impact on their time since you are aware of how busy the day can get. Lastly, use a virtual consult if possible; this can pre-qualify new patient opportunities and save both parties from unnecessary trips back and forth from one another’s offices. As you listen to the podcast, details are given on scripts for pre-qualifying new patient opportunities and new patient flow.
How Text Messages Can Be an AssetText messaging is an effective way for you and your team members to communicate with patients about their appointment times and treatment plans quickly and efficiently. By using our provided list of text messages as starting points, you can customize them with friendlier phrases like “happy Wednesday!” or include some added humor here and there while still providing all necessary information without overwhelming them. Keep these tips in mind when creating your own personalized text messages for your patients!
How to Use Role-Playing to Your AdvantageRole-play is an effective way of training your team because it provides hands-on experience in handling different types of conversations with patients. With role-play trainings, you can provide scripts for your team members which will act as an outline for how conversations should go. By having each person take turns playing both roles—the patient and the scheduling coordinator—they will be able to gain insight into how their own words may affect the outcome of each conversation. Role-play is an excellent tool for preparing your team for success when interacting with patients!
Simple influence-driven scripts can be extremely helpful for businesses looking to equip their team members with the right tools for successful conversations with clients and customers alike. By making sure these scripts are written using understandable language, staying relevant to different types of conversations, and remaining flexible enough for personalization, businesses will have an easier time training their staff on how best to communicate effectively in any given situation. This approach enables teams to function more efficiently without sacrificing their natural ability or personality when speaking with others about their product or service offerings!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Are you looking for ways to get more people into your orthodontic office? Or maybe you’re looking to drive more sales in your business. Either way, having a team that understands processes and procedures is key. After all, it’s the team members who handle new patient phone calls and scheduling who have the most critical role in the practice. They are the ones who drive and dictate the volume of production more than anybody else. So, how can you ensure your team does it efficiently? It all comes down to training your team on proper processes and procedures.
The Most Vital Role in Your PracticeAnybody that handles new patient phone calls and scheduling has the most critical role in the practice, as they drive and dictate the volume of production more than anybody else. They have to be equipped with knowledge about your practice so they can answer any questions a prospective patient may have, as well as being able to make sure patients get scheduled quickly. That’s why it is vital that your team is trained on the proper processes and procedures that will help ensure they do their job properly.
The Power of SalesmanshipSalesmanship is an integral part of any business; it means helping people! As sales professionals, it should be the goal of your team members to establish trust and connection with prospective patients by understanding their needs and providing informed solutions—all while having fun in doing so! Helping your team members understand this will result in more successful interactions with prospective patients which will ultimately lead to better outcomes for everyone involved.
Impact Versus InformationHow can your front desk team lower the guards of prospective patients?
- Show your true intentions
- Use softer language
- Change your tempo and tonality
- Use connecting phrases
- Chunk down your spiel
Processes and procedures are essential components when it comes down running a successful orthodontic practice. With proper training on processes and procedures, plus adequate tools provided by management, anyone handling new patient phone calls has an invaluable role in dictating production volume within the office—and therefore overall success! Get into the habit of letting people know you are there to help them. Additionally, teaching salesmanship skills is just as important as teaching technical skills as it helps build trust between practitioner teams/patients which results in better outcomes all around! All-in-all training your teams on processes/procedures plus salesmanship strategies leads to greater success within any orthodontic office!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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Having a positive attitude and creating a safe, supportive environment is essential for any successful practice. When your team has a negative outlook, it can create an atmosphere of tension and distraction. This can lead to decreased productivity and overall dissatisfaction with the workplace. So, how can you foster a team that exudes positivity?
Recognize the Impact of Negative ThinkingThe first step in cultivating positivity in your workplace is to recognize the impact of negative thinking on your team dynamic. It’s important to be aware of any signs of negative behavior or attitudes from your team members. These behaviors can manifest themselves in various ways, such as complaining about tasks, gossiping about other employees, or engaging in activities that detract from their job responsibilities. If these behaviors are not addressed promptly, they can spiral out of control and have a detrimental effect on the entire team.
It is also important to note that negativity is contagious; it spreads quickly and can be difficult to manage if left unchecked. That’s why it’s essential to catch any signs of negativity early on and address them appropriately. The best way to do this is by focusing on the positives during interviews and onboarding processes so that you hire individuals who already possess a positive mindset and outlook for your practice environment. The best way to avoid a negative work culture is to catch the root of the negativity as soon as it starts!
Encourage Positive ThinkingOnce you have established an initial atmosphere of positivity within your practice, it’s time to start encouraging positive thinking among all members of the team. One way to do this is through consistent appreciation for good work done by each individual or group within the office setting. This could include verbal praise or even small tangible rewards like gift cards or extra days off for those who go above and beyond expectations. You could also create incentives for team members who engage in positive behaviors such as participating in company events or volunteering outside of work hours with organizations related to your field of expertise. Finally, make sure that everyone has access to resources like mental health professionals or career counselors if needed so they have someone impartial they can talk to when feeling overwhelmed or discouraged by their job duties.
Creating an atmosphere where positive thinking thrives should be at the top of every business owner’s list when aiming for success in their practice setting. By recognizing negative thinking early on, addressing it head-on through open dialogue, and fostering an environment where appreciation for good work abounds, you will soon find yourself with a thriving practice full of motivated employees willing to put forth their best effort into growing your business exponentially! With these tips in mind, you are well-equipped to begin building a team that exudes positivity! Good luck!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In any practice or business, teamwork is essential for success. When team members are able to effectively communicate and collaborate, it can result in improved patient care, greater productivity, and a better work environment overall. With proper conflict management and collective leadership, teams can be successful in any industry. If you’re looking for ways to improve collaboration in your practice, read on.
Molding Team PlayersThe most important step to improving collaboration within your practice is to encourage it. This starts with setting an example by working as a team yourself and treating each of your staff members with respect. Create an atmosphere where everyone feels their input is valued, and that they have the freedom to express their ideas without fear of judgment or criticism. Encourage open communication between all levels of staff so that everyone feels comfortable discussing their ideas openly and honestly.
Encouraging CollaborationHaving clearly defined roles within the team is essential for effective collaboration. Each member should have a clearly defined role that they understand and can contribute to the team’s overall goals. Similarly, each member should be well-trained in their skillset so that they are able to confidently perform their duties. By having everyone on the same page about roles and skill sets, teams will be better able to work together towards shared goals.
Fostering a Coaching and Mentoring CultureThe best practices I’ve come across have fostered a culture where mentorship and coaching between team members is encouraged. This means that each member of the team has someone who can provide help when needed or offer advice on how best to approach tasks or problems. It also encourages team members to learn from one another and grow professionally together as a unit rather than individually which strengthens bonds within the group as well as provides tangible benefits such as increased efficiency and productivity.
Improving collaboration in your practice doesn’t have to be an overwhelming task; all it takes is some effort from you as the leader of the practice along with commitment from all members of the team. Encouraging teamwork amongst your staff by setting an example through respectful behavior and open communication will go a long way towards building strong relationships between colleagues which will result in increased productivity, efficiency, and job satisfaction overall for everyone involved. By establishing clear roles within the team and encouraging mentorship & coaching amongst colleagues you’ll create an environment where teams are empowered to take initiative towards achieving shared goals together rather than working independently towards individual ones – ultimately leading to a more successful practice for all!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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You’ve worked hard to build a business, and the success of your business largely rests on the shoulders of your team. It’s important that you have a work culture that encourages motivation, enthusiasm, and ultimately great customer service. Here are some tips for making sure your team loves their job.
Install IncentivesOne way to ensure your team is motivated is by implementing incentives in the workplace. This can include commission-based bonuses or rewards like extra vacation days or gift cards. Incentives will give employees that extra push they need to go above and beyond in their job roles.
Provide TrainingTo guarantee quality customer service, it’s important that you provide comprehensive training for all new hires so they understand their job duties and responsibilities. It’s also important to provide additional training as needed so that everyone on the team is up-to-date on the latest trends in the industry. This will help keep everyone informed and motivated with their work.
Organize Team Building EventsTeam building events are essential when it comes to creating a sense of camaraderie among employees. These events give employees an opportunity to connect with each other outside of work, which helps foster relationships built on trust and respect within the workplace. By doing this, you will create a positive working atmosphere where everyone feels comfortable voicing their opinions and feedback.
Achieving success in any business requires dedication from a strong team, so it’s essential that you create a place where people love to work at by providing incentives, benefits, and excellent training opportunities for them. When your team feels appreciated for their hard work and rewarded for going above and beyond, they will be more motivated than ever before! With these tips in mind, you can create an environment where everyone loves coming to work each day!
For full access to the book, you can email Anastasia@hipcreativeinc.com to receive a printed copy or access the audiobook here. Otherwise, stay tuned for each chapter to be released via the podcast every week!
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In this GrowOrtho Podcast Episode, we will be learning more about Gaidge with their COO, Suzanne Wilson. Orthodontists need to be able to track their production and collection data in order to analyze their business performance. Gaidge has developed software that makes this process easier and more efficient. This software allows orthodontists to generate detailed …
Tracking & Reporting for Orthodontists with Gaidge Read More »
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In our latest episode of the GrowOrtho podcast, we sit down with Melanie Deziel, the Co-Founder and VP at GroupUps. We discuss how to get the best prices on supplies and services for your orthodontic and dental practice, the cost, and the onboarding process for GoupUps. Here are some key takeaways from our conversation with …
Get the Best Price on Supplies and Services with GroupUps Read More »
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Glad to have you back for our latest episode of the GrowOrtho podcast. In today’s episode, we sit down with Michael Dinsio, a dental practice consultant and strategist. Michael started in banking but has been a practice consultant for about 15 years. He and his team at Next Level Consultants help doctors at every stage …
Leadership, Culture, and Business Tips for Orthodontists and Dentists Read More »
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We’re happy to have you back for another episode of the GrowOrtho podcast. Today’s episode features a conversation with Robert Montgomery. Rob is the founder of the law firm of Robert H. Montgomery III, Esquire, P.C. He and his team focus exclusively on the healthcare space—about 90% of his firm’s 25-year history has focused on …
Start-Ups, Acquisitions, and Transitions for Orthodontic & Dental Practices Read More »
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DISCLAIMER: This is an old interview from several years ago. While some of the information is dated in terms of size and scale, the foundations that Amanda shares are still very relevant and applicable today! In our latest episode of the GrowOrtho podcast, we have the pleasure of speaking with Amanda Floyd, COO of Fishbein …
Mastering the Business Side of Orthodontics Read More »
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Welcome again to another episode of The GrowOrtho Podcast! In today’s episode, we listen to a presentation by Harrison Bagdan, Senior Practice Advisor for HIP Creative, from his lecture at the AAO meeting in Miami. Listen up as Harrison discusses how to capitalize on new patient opportunities—and avoid “bad” leads—in the current environment. Some key …
How to Convert Leads into Patients in Orthodontic Practices Read More »
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We’re happy to have you back for another episode of The GrowOrtho Podcast. On today’s episode, we chat with Madison Martin, Sales Director at Fishbein Orthodontics. Tune in to hear Madison’s thoughts and insights about: What made Madison make the leap from clinical assistant to sales (and how that transition benefited her in her current position as …
The Sales Process for Orthodontic Practices Read More »
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Welcome back to another episode of the GrowOrtho podcast. In today’s episode, we chat with our guests, Wiseman Strategies, about creative and effective ways for orthodontists to attract talent and optimize organizational structures within their practices in order to promote growth. Wiseman Strategies is a 20-year-old company that “[helps] companies inside of the talent space. …
Attracting Talent & Org Structure Read More »
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We’re pleased to have you back for another episode of the GrowOrtho podcast! In today’s episode, we have the pleasure of talking to Dr. Ben Fishbein of the massively successful practice Fishbein Orthodontics, which currently has eight locations throughout the Florida panhandle. Be sure to tune in to hear about: Dr. Ben’s origin story and how his “day-in-the-life” …
Fishbein Orthodontics Growth Story Read More »
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Welcome to another episode of The Grow Ortho Podcast. Today’s episode features our very own Luke Infinger, Co-Founder and CEO, and Harrison Bagdan, Senior Practice Advisor, where they are joined by the Fishbein Orthodontics’ patient care center team (scheduling team). During the training, they discuss how to turn more prospects into patients and how to save time. …
New Leaked Private Coaching: Turn More Prospects into Patients & Save Time Read More »
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While a missed phone call here and there might seem like no big deal and part of everyday practice life, the reality is that they can add up to millions in lost revenue. With a single patient estimated to bring in around $5,000 during their relationship with your practice, it is easy to see how quickly those missed can impact your bottom line.
As Dr. Ben Fishbein said, “if you miss a new patient phone call once per day, that’s 1 million dollars per year of lost production.” So how do you overcome the issue of missed calls and missed opportunities to welcome new patients?
The Importance Of Phone Contact Did you know that despite advances in technology that allow for multiple avenues of contact, around 80% of new business enquiries across the board, are received by phone. This means that implementing web chat services, Facebook or Instagram messaging or similar, cannot overcome the potential losses of a missed phone call.
More often than not, a potential patient whose call is missed will not call back and rarely will they leave a call back message. This means that once they’re missed, they’re usually gone forever and will move on to the next number in their Google search list.
With many orthodontic practices geared towards generating leads, it becomes critical that these leads are not lost through something as basic as an unanswered phone call.
Our Top Strategies To Avoid Missed Calls Stagger breaks and shift times – It goes without saying that during your practice’s opening hours the phone should never be left unattended. The best way to ensure a staffer is always available to accept calls is to stagger lunch breaks and shift times.
As your practice grows, ensuring you have adequate staff numbers will also be essential. This helps to avoid placing callers on hold which can also be detrimental to converting them as new patients.
Forward calls during out of hours – Of course it is not possible to be at your practice 24/7, setting up a professional call forwarding service or answering service means your patients calls are always answered.
Incentivise your staff – Incentivising your staff is another great way to avoid missed calls, offer a reward for most appointments booked and watch your missed call numbers drop!
What To Do If You Do Miss A Call While missed calls are to be avoided at all costs, they will inevitably still happen. However, there are still actions you can take to try to recapture this potential patient and turn a lead into a confirmed appointment.
Return Missed Calls Always return missed calls or respond to voicemails and be sure to do this rapidly. As our infographic shows, it is much harder to convert a patient if that initial call is missed. It may take up to 7 additional attempts at contact to convert the initial lead, which is hugely inefficient.
Just another reason why your orthodontic practice needs to strategize and implement ways to avoid missed calls.
Track Your Calls Tracking calls isn’t just for call centers, it is a great tool for understanding the quantity of missed calls as well as the quality of answered and returned calls.
By tracking, recording and scoring calls through intelligent software you can be more proactive with regards to returning calls and ensuring these callbacks are effective.
Offer Appointments To avoid implementing multiple call backs and to ensure your missed call is not a lost lead, staff should pay careful attention to what the caller needs and offer to book the appointment.
By actively listening and advising the caller about how the practice can help you are guiding them to commit to an appointment.
Things To Avoid When It Comes To Calls What if your practice has a great call answering rate, but is still facing low or stagnant patient growth? It could be down to the way in which these calls are handled.
One of the biggest issues a potential patient is lost even after a call is answered is that staff don’t understand what is expected of them when they take the call. It is essential all your team are aware that the goal of every call is to meet the patient needs and book an appointment.
Placing callers on hold or not calling back when they say they will is another issue we frequently encounter. Callers do not want to feel that your practice is too busy to take their call, what does that imply regarding your service? Always reassure callers that you value their time and if a message is taken, call back at the agreed time, every time.
Thirdly, failing to overcome patient objections such as cost, location, appointment times or similar can still lead to a lost call opportunity. At HIP we support your team to learn objection handling techniques and confidently manage patient hesitation and book the appointment.
How HIP Can Help At HIP, we know that behind every missed call is a potential patient who wants to book an appointment with you! We have the tools and training needed to help your practice capture these lost opportunities and enhance your profitability. With HIP on board your orthodontic practice can experience:
- Less missed calls
- More appointments booked
- An increase in staff efficiency and confidence
- Increased revenue for your practice
- Improved patient relationships and more.
As leaders in orthodontic marketing and growth strategy we offer an unmatched team of expert consultants, creatives, marketing professionals, and engineers. Our dedicated and passionate team works alongside you and your team to create highly profitable and sustainable growth for your business.
You can rely on us to empower your team through the implementation of hands-on training, the right tools and our tried-and-true framework. Ensuring your practice is best positioned to deliver the best possible care and impeccable service, profitably is what HIP is all about.
To understand more about how HIP can support your practice to achieve sustainable, long-term growth, contact the team today on 833.975.2545.
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The next episode of GrowOrtho is here. Welcome! In today’s episode, Luke (Co-Founder of HIP Creative) sits down with Dr. Amit Kumar who is the Founder and CEO of UpSmiles. Dr. Kumar’s goal with UpSmiles is to provide higher quality, lower cost aligners to doctors and their patients as an alternative to the direct-to-consumer variety …
Easily Expand Your New Patient Base with Higher Quality, Lower Cost Aligners Read More »
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Welcome to the newest episode of The GrowOrtho Podcast presented by HIP Creative. Today’s featured guest is Lauren Newby, Director of Sponsorships at Walraven. Lauren specializes in helping orthodontists create branded essential school supplies that place your practice in the forefront of a parent’s mind. Lauren and Walraven help orthodontic practices partner with schools, get …
How Orthodontists Can Partner with Schools in Their Local Community Read More »
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Welcome back to another episode of GrowOrtho. In today’s episode, we’re sitting down with Lori William to hear her thoughts on maximizing practice efficiency to create the best patient experience. Lori has been in orthodontics since 1992 and is currently a partner in the company Strategix. She and her team consult with orthodontic practices throughout her home …
How to Maximize Practice Efficiency to Create the Best Patient Experience Read More »
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Welcome to the next episode of GrowOrtho, your guide to standing strong in your market. Today, Luke Infinger (Co-Founder of HIP Creative) welcomes to the show Alyx Perry (Direct of Patient Communications at Fishbein Orthodontics). Fishbein Orthodontics has been one of the longest orthodontic partners of HIP Creative and is known by orthodontists across the …
How to Cultivate a Team that Dominates Excellent Patient Service through Phones & Scheduling Read More »
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Welcome to a special episode of the GrowOrtho Podcast! In this episode, we are following along with Justin and Luke when they were featured guests on Business Rockstars. The show explores their background as founders of HIP Creative as well as the other business they have started. In this episode, any entrepreneur can enjoy the …
How HIP Differentiated Itself in the Orthodontic Space and How Orthodontists Can Do the Same Read More »
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Welcome back to GrowOrtho! In today’s episode, we sit down with Dr. Keith Dressler. Dr. Dressler is the founder of Orthobanc, a payment solutions management company, as well as Rhinogram, a zero-barrier patient access Telehealth software platform company. He is also a practicing orthodontist from Chattanooga, TN, with nearly 40 years in the field. Tune in …
Orthodontist’s Guide to Increase Financial Literacy & Wealth Creation Read More »
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Welcome back to another episode of the GrowOrtho podcast. Today we’re listening to Aaron Boone, Founder of MVP Mailhouse. Fun fact: Aaron grew up on a goat farm before eventually playing college football and then professional football with teams including Dallas, Chicago, Carolina, and even NFL Europe. If you’re wondering now how in the world Aaron got into …
How to Increase ROI and Differentiate Your Orthodontic Practice with a Direct Mail Campaign Read More »
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We’re back with another episode of GrowOrtho. In today’s episode, Luke talks with Dr. Erik Nilssen, a foot and ankle surgeon from Pensacola, Florida. He and his partner, Dr. Saif Zaman, are the creators of The Strategic Doctor, an educational platform to help doctors improve their financial literacy—important more than ever thanks to what he calls our “unprecedented times.” …
Transformational Scalable Financial Solutions Read More »
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Welcome to this week’s episode of GrowOrtho! In today’s episode, we hear from Aliza Ray, Director of Marketing at Fishbein Orthodontics in Florida. Tune in to hear her thoughts about: What her day-to-day role looks like as director of marketing Strategies that help internal marketing teams work within departments — and within the external community, too The building blocks of …
How to Master Internal Marketing Read More »
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Welcome back to another episode of the GrowOrtho podcast. In today’s episode, we hear from Harrison Bagdan, Senior Practice Advisor at Hip Creative. Tune in to hear what Harrison has to say about: The patterns of practice growth Harrison sees among today’s orthodontists (and why some orthodontists are just “spinning their wheels” despite having decent …
Converting New Patient Opportunities in the 21st Century Read More »
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Welcome back to the GrowOrtho podcast. This episode features Kasey Workman, Director of Sales at Fishbein Orthodontics. Kasey oversees their team of six treatment coordinators and makes sure everything works smoothly for the highly successful Pensacola-area practice. Tune in to hear about: The typical journey of becoming a Fishbein patient, starting with the initial consult Why virtual consultations are …
A Guide for Treatment Coordinators Read More »
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Welcome back to the GrowOrtho podcast. In today’s episode, we chat with Chris Bentson, who’s been involved in the specialty orthodontics field for over three decades. As the co-founder of Bentson Copple & Associates, Chris currently offers his expertise to orthodontists who need help with everything from valuation to talent recruitment to selling a practice. In this episode, you can …
How to Future-Proof Your Orthodontic Practice Read More »
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This episode of The GrowOrtho Podcast features Trey Rivera. Trey is the founder of Beyond Just You and helps orthodontists and dentists build their dream teams. Trey helps practice owners from the initial steps of candidate attraction, interviewing/onboarding, all the way through team retention and development.
In today’s episode, you can look forward to learning about:
- How Trey and Beyond Just You’s decades of experience working with Fortune 500 companies help orthodontists build and retain their dream team
- What Beyond Just You does for orthodontics or dental practice owners to realize their vision and goals for business and life
- Why having a systemized hiring process from beginning to end and beyond will exponentially grow your practice
- What the typical orthodontist or dentist practice can expect for success and freedom after working with Trey and Beyond Just You
- How working with an experienced team like Beyond Just You will put your ultimate dream team in place and give you peace of mind
- One of Trey’s recent favorite success stories from a client in the medical industry
And as always, here’s a summary of the topics we dig into:
- After years of working as part of corporate America, Trey found his passion in helping businesses grow and developing financial success. However through creating financial success for the businesses he worked with, Beyond Just You was born to help practice owners serve their patients better with the right team.
- As Trey was working with his clients, he realized he could help practice owners identify the right type of talent to hire and then develop a plan for these new hires to create future growth and opportunity for the practice itself. This included reducing the time to hire and getting new team members into the right position to serve and grow best.
- Would a systemized hiring process make a difference in your business? Trey knows it will. His holistic approach from candidate attraction, interviewing process, salary proposal, onboarding, and long term development helps practice owners build their dream team and create retention for those all-star hires.
- Imagine have a team of coaches to leverage to help you with candidate hires from the front desk all the way to the technical, surgical level. “We have a team of coaches with over five decades of experience in both HR and recruiting at the Fortune 500 level… They’ve worked with hiring positions from hourly associates to your highly technical, specialist positions such as doctors, surgeons, etc… So, we can really work closely with our clients to pinpoint that ideal candidate.”
- Trey has identified key solutions for practice owners. The biggest mistake he sees owners make is trying to figure out the entire process on their own and not asking for help. Beyond Just You helps practice owners avoid those costly mistakes, where 3 to 6 months down the road, the entire process becomes an unending burden. Beyond Just You sets up a practice owner’s all-star hire tying them into the vision for long time growth and success.
- Beyond Just You delivers results for practice owners based on their individual goals. “For us, we spend a lot of time understanding how a practice owner is spending a lot of their time…” Trey explains that they approach time based on value. Beyond Just You has especially seen orthodontists who have a lot of high value tasks within the practice, but also a lot of high value tasks outside of the practice, such as “making their kid’s soccer game.” Beyond Just You structures those ideal scenarios and identifies the positions needed for their team members so practice owners can spend their time doing the most valuable tasks both inside and outside their practice.
- When asked about one of his favorite client success stories, Trey brought up a practice owner who is in a very competitive area in Los Angeles. Trey’s client shared with him that not only were they able to hire a surgical specialist, but that the practice owner was also able to take time off without worrying about an emergency specialized surgery that came in, leaving the client able to spend time with their family throughout the weekend.
To connect with Trey and start the process to hiring your dream team, visit beyondjustu.com or email Trey: trey@beyondjustu.com. Trey will be happy to discuss with you your needs and vision for your practice to create the ultimate all-star dream team you need to reach your goals.
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Welcome to the latest episode of GrowOrtho, brought to you today by Hip Creative. In today’s episode, we welcome Colin O’Keefe. Colin earned his BA in Business from Virginia Tech and began his career in credit card processing sales—then soon discovered how deceptive the industry can be.
Along with his business partner Tony Bolduc, Colin founded Merchant Cost Consulting as a way to bring more transparency to credit card processing and help his clients reduce fees… without having to jump through hoops.
Tune in to hear what Colin has to say about:
- How orthodontists can reduce their credit card processing fees—even without changing any software, vendors, or daily workflow
- What makes the processing model at Merchant Cost Consulting different from their competitors’
- Why a monthly statement audit is so important for staying on top of ever-changing processing fees
- The typical fees—and potential savings—that the average orthodontist practice is looking at with credit card processing
- What pricing looks like with Merchant Cost Consulting
- One of Colin’s favorite client success stories
In summary, here are a few of the key points Colin and Luke discuss:
- The vast majority of Colin’s clients are in the orthodontics and dental field, so he understands how busy these doctors, practice owners, and office managers really are. For this reason, Colin says, “We try to take up the least amount of their time as possible” while still optimizing savings opportunities.
- In most cases, he adds, the onboarding audit process requires no more than about 10 minutes of the client’s time—their account management team takes care of the rest. What’s more, the initial audit is completely free, and you can expect individual results within just a few hours. Plus, Colin’s team requires no upfront costs to get started.
- The strategy devised and perfected by Colin and his teams at Merchant Cost Consulting yields, on average, a 25 to 30 percent reduction in fees for his orthodontist clients, depending on factors like the vendor and pricing structure used by the client. (Several of Colin’s clients have realized over 40 to 50 percent in annual savings.) Colin’s team also has the ability to reimburse clients for extraneous fees dating as far back as six to 12 months earlier.
- “The savings that we obtain for our clients are, of course, very valuable,” Colin says. “But, in my opinion, the most important service we offer is the monthly auditing.” Why? “[T]hese credit card processing companies tend to fluctuate with fees” every few months or so. This constant flux leaves many areas of vulnerability for an already busy practice that may not have the bandwidth to stay current on all the changes. Not only can Colin’s team identify any discrepancies in fees, but they can ensure a speedy refund from the processing company. His ultimate goal? To ensure “no-nonsense” is going on—nonsense that can become costly over time unless identified and rectified.
Interested in working with Merchant Cost Consulting? It might be helpful to know they require no fixed fees, no annual fees, and no upfront fees. “We’re a performance-based company,” Colin says. What this means for their clients is that Colin’s team is only compensated when they’re consistently saving money for their clients.
A “no-brainer,” says Luke.
To get started on your practice’s free audit, check out Merchantcostconsulting.com today.
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Welcome to the latest episode of GrowOrtho, brought to you today by Hip Creative. Our featured guest is Lori Harris of Fishbein Orthodontics in Pensacola, Florida. She’s held several roles with the practice over the past five years, including admin, financial coordination and marketing. Lori is currently the community outreach coordinator for Fishbein Orthodontics.
Check out this conversation between Lori and host Luke Infinger if you want to learn about:
- What a typical day looks like for Lori in her role as community outreach coordinator.
- The benefits of a community outreach program for an orthodontist practice (hint: there are at least two big ones).
- The best way for an orthodontist practice to launch a community outreach program, even with a limited budget.
- Lori’s specific strategies on how to successfully partner with area schools — bureaucratic red tape notwithstanding.
- Why Fishbein Orthodontics does so well with patient acquisitions via dentist referrals.
- How to optimize your practice’s involvement in local nonprofits and charities.
- How Lori was able to help Fishbein stay relevant and top of mind within the community during COVID-19 lockdowns — and what they’re doing to ramp back up now.
- How to identify potential new partnerships and event opportunities within your community.
As always, here’s a brief summary of what you can expect to hear about in this episode:
- There’s nothing like a global pandemic to force companies to adapt and innovate! In order to continue supporting their community and practice throughout 2020, Lori had to pivot toward a more virtual outreach strategy. The strategy worked, but lately, Lori has been “trying to get back out in the community.” This means she’s visiting with nonprofits and referring dentists, scheduling events, arranging sponsorships and more.
- “A lot of what we do [in community outreach] is not necessarily for return on investment,” Lori says when asked about how her efforts benefit the Fishbein team. Nonetheless, you’d be hard-pressed to say her efforts haven’t had at least an indirect impact on the company’s growth — Fishbein Orthodontics is a highly sought after family practice in the Pensacola area with over eight locations. People actually recognize her and the brand “everywhere,” Lori says.
- Limited by a small marketing budget? Lori says there are plenty of ways to start your outreach even with a low investment. Just don’t be limited in whom you reach out to — Lori makes sure to include as many groups as possible in her community support efforts, from first responders and local businesses to neighborhoods and PTA board members.
- And speaking of schools, for better or for worse, getting your practice’s foot in the door with area schools can be a bit tricky, Lori admits. But years of experience have taught Lori several effective and trust-building techniques to create valuable partnerships with county school systems. In fact, one specific call to action she used last year helped them land partnerships with 14 new schools within a single county! She even recommends a specific time of year to go chat with school administrators for the greatest impact.
- The recent trend away from dentist referrals has left many orthodontics practices struggling to acquire new patients. Lori credits Fishbein’s continued success with local dentists to frequent and meaningful interactions with both doctors and staff. Lori and the team also make genuine efforts to get to know dentists who are new to the area — think “welcome to the community” gift baskets containing local goodies for new providers and their families.
- Lastly, Lori has a unique approach to helping Fishbein Orthodontics get involved in meaningful charity work, by first asking the doctors what missions they would love to support. This really helps open the door to other opportunities in the community. “We get emails every day asking for sponsorships,” Lori says.
Interested in contacting Lori? Reach out to her at lori@fishortho.com.
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Check out this interview with Stacey Bagwell, New Patient Coordinator at Waldman Orthodontics. In this video, you’ll hear exactly how to run a virtual consultation!
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