The Copywriters Blackbook Podcast: Recent Episodes

Jon Workman

Uncovering the secrets of copywriting to help you create persuasive, transformational copy that sells!

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglabreport.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook www.thecopywritinglab.com

www.thecopywritinglab.com IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

www.thecopywritinglab.com

www.thecopywritinglab.com

What is the purpose of your writing?

Trying out some stuff on thecopywritinglab.com

Where do you go to write ideal copy? IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

Everyone thinks they’re special, but not the way you think they do. IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook

IG: jon.r.workman TikTok: jonrworkman Twitter: jonrworkman Facebook: Facebook.com/copywritingblackbook I don't hang out on Twitter much but every once in a while I'll get on and check things out and and see something that catches my eye and it's worth sharing. And this is a great copywriting tip and that's why I wanted to share it with you because of course is the copywriting BlackBook podcast and I want to share with you all the tips and tricks that I can to help you get your get your copy tight and ready to ready to go to the masses and bring people to your product service or your client's product or service to make their life better. This is from Alex Hormozi. You may or may not have heard of him. But he's he's one of these gents that has made a bunch of money teaching other people how to create a gym business. This what his this was tweet says: “we stop teaching people how to read a grade five, and just expect them to get better on their own. One of the biggest boosts I got in marketing was when I switched to writing for their understanding, rather than to my ego.”So let's break that down for a minute. I don't know if it's true that we stop teaching people to read in fifth grade. But I can see how that's very possible. Because where I live, fifth grade is the last of elementary school. When my kids go from elementary school and middle school they're not done reading, but they're not being taught reading anymore. They're given reading assignments, they're told to write book reports, and I actually have a daughter in sixth grade. And she said, “I do way more writing in my reading class than I do any reading.” So there's way more writing involved that doesn't feel like it's a reading class. And so think about that. If the majority of people have not have not done any more building of their reading skills after fifth grade, then how would they be able to read and understand your sales letter, or sales copy whatever it might be, if you're writing on an 8th, 10th, 12th or even college level that they can't understand. And so when he says that he got his biggest boost when he switched from writing to their understanding than to boost his ego. That means he decided to start writing on a fifth grade or lower level than writing on one of these higher levels. So anyways, that's an important tip that you need to pay attention to that you need to remember when you're doing your writing is keep it down on the level of your audience which the majority of audiences even if they're a doctor or a college professor, need to be reading your copy at a fifth grade level or lower. So anyways, keep it simple. Keep it keep it low. Don't Don't be writing big words, big fancy words and trying to put complicated sentences together. It's not going to get you near as far as nearly as far as nice near as far nearly as far as if you keep it on their level. So anyway, Hey guys, thanks for tuning in listening today, make sure to head over to the copywriting lab.com Check out what I got going over there. I'm opening the door soon for you to get on my list of the copywriting of lab notes. So the lab notes list where I'll send out an email every day teaching you another tip or trick for your copywriting pleasure. And so keep an eye out for that. I'll make sure and post that here when it's ready to go. And yeah, we'll we'll do some good stuff. So thanks for tuning in. Until tomorrow, we'll talk to you later.

How can you use this in your copy?

Do you need a degree to be a copywriter?

How good are you at handling objections in your sales copy?

Today let’s continue talking about the copywriting freedom framework.

What excuses you making that are stopping you from going forward?

Why I started with the book cover.

Today let’s talk about step 3 of the Copywriting Freedom Framework!

Today I had a great experience with the principle of “similarity”. @jon.r.workman on instagram

www.thecopywritinglab.com

Don’t assume you know if they will or won’t buy. Give them the opportunity.

Do you know who you’re talking to?

Late night issues with the pool lead to a valuable copywriting lesson.

Instagram: @jon.r.workman

Do you know what your mission is as a copywriter?

Are you doing the work to make good copy great?

Do you struggle with how terrible your first draft is?

How well do you communicate?

Do you struggle with imposter syndrome?

What type of language are you using when you write?

Is it ok to use templates in my sales copy?

Are you doing this in every single email you send?

Sharing two examples with you today.

Don’t give up! @jon.r.workman on instagram!

There are strict principles for successful copy.

Bringing “him” to life.

Simplify your copy to increase sales!

Why is knowing your audience so important?

The words you use affect how you connect with your reader.

I’m back!

Chad tells a funny story about the real world use of a preframe.

Much if the time we get wrapped up in telling others about us when we’re writing. We need to remember that it’s not about us. It’s about them.

My good buddy Mark shared something on Facebook that is absolute truth. So I wanted to share that with you on today's episode.

I learned something about offers from my daughters student government campaign race. You’ll want to hear this!

Does email marketing really work? Let's take a look at some of the numbers and find out.

What does learning to ride a bike have to do with writing copy? Listen in and find out.

I’ve noticed 3 main concerns for both online and offline businesses when it comes to sending email.

You need to tailor the message to the audience. Speak to them in a way they’ll understand.

A short letter that shows the impact that a proper “preframe” can have in those you’re writing to.

Here’s why email isn’t dead

Yes, sometimes things get hard, it those are the things that will make you great.

What do you do when it comes out wrong and you don’t know what to say?

There’s always a formula you can use. Find it and use it.

Clarity can be key to making your copy accomplish its goals. Make sure you have some.

There are two ways to describe where your customers are going. Do you know what they are?

Today I’m sharing a scary story with you and showing you how it relates to your copy.

Just because something works doesn’t meant it can’t be improved on.

Your Journey will be ugly at first.

Sometimes we need a little help with our voice. Just remember it’s never to late to make adjustments.

One simple subject line shortcut to save you some headaches.

We watched Captain America: Civil War last night and there were a couple of areas that caught my attention that you should check out. It could really help your copy out!

What I learned about email copy from my pet pig Ruby.

Don’t let fear stop you from pushing send. You don’t know what you’ll be missing out on.

This episode is just a simple introduction of who I am and what this show is all about.