Sales & Marketing Stories by Concurate.: Recent Episodes
Aditi Syal
Sales Stories: We from Concurate bring you tiny sales and marketing lessons in the form of short stories. After all who does not like listening to stories?
If you are facing any challenges in growing your business reach out to us on aditi.syal@concurate.com
Don't miss out on this unique opportunity to glean actionable strategies from one of the most iconic campaigns in recent history- "Chipotle's Back to the Start Campaign"
In this episode, we delve into how McDonald's transformed its fortunes through the iconic "I'm Lovin' It" campaign.
Learn valuable lessons about audience adaptation, effective communication, and the power of relevance in marketing.
As we unravel the story behind Oreo's iconic "Dunk in the Dark" tweet in this podcast, discover the power of real-time marketing, and the hidden truths behind viral moments.
In this episode, discover how Mastercard transformed everyday purchases into priceless surprises, emphasizing the power of rewards, inclusivity, and simplicity in marketing.
The iconic campaign we're discussing today saw daredevil Felix Baumgartner make a record-setting jump from the edge of space, and we'll explore how it became a marketing phenomenon that captured the world's attention.
Tune in to learn how Red Bull's Stratos Jump pushed the boundaries of marketing and left a lasting impact.
In this episode, we explore BMW's game-changing "The Hire" campaign from the 2000s, discovering how captivating narratives and outstanding content can make all the difference. Tune in now!
In this episode, we discuss the potency of Community Engagement for successful marketing and understand how comprehending your audience, tapping into their passions, and creating a platform where they feel heard and valued is secret sauce behind your next breajthrough!
Explore the Dove "Real Beauty" campaign in this podcast, as we dive into how Dove challenged beauty standards and inspired self-acceptance. Discover the impact of authenticity in marketing, the power of daring to be different, and the potential for positive change.
In today's episode I have shared how Costco - a major retail chain in America with 875 stores and 275000+ employees manages to keep buyers longer in their stores and buy more from them. It's called treasure hunt retail psychology. Happiness for me is to bring you insteresting sales and marketing stories that stimulate your brains to generate awesome ideas for your business.
If it's not crazy, it won't go viral.
If it doesn't question the common belief, people won't pay attention to it.
Let's draw some inspiration from this creative marketing campaign from Vim.
Sustainability is going to be one of the top priority for many companies in 2023. It's time to visit marketing and branding campaigns by all incredible brands to get inspired. In this short episode I have brought you a super inspiring campaign from Patagonia.
Today's story is about a genius marketer who newsjacked a trending commercial by Peloton bike company titled "A Gift that Gives Back". He created a video commercial titled "A Gift that Doesn't Give Back" for Aviation Gin that went viral in few hours. You must not miss this one!
A ten-year-old boy is helping an NGO - SOS raise funds by collaborating with big brands to recreate iconic ads featuring him and his friends. The brands are fueling marketing and branding efforts. People are getting food in Africa. It's a win-win. It all started with a boy making YouTube videos in November 2021. Hear the podcast to know more.
Yesterday, I was in a haven of toys, surrounded by aisles and aisles of toys - Lego, Barbie, Play Dough, educational toys, bikes, etc.
And then I saw something unusual...
Listen to the podcast to know what I saw and grab today's creative marketing byte!
Can you cry and laugh simultaneously?
Can you look in two opposite directions at the same time?
Well, the Roman God of beginnings and endings, Janus can.
And it's this ability to bring together two contradictory ideas that lead to creative geniuses and breakthrough success.
Watch the video to discover examples of #janusianthinking!..
83 % of young adults in Singapore have myopia.
There are dozens of brands competing to cater to this wide audience.
More the suppliers, the higher the competition.
Here is a story of how Zoff Singapore won against so many #eyewear brands like OWNDAYS Singapore, Lenskart, etc.
Listen to the podcast to discover the magic of #contentmarketing!
P.S. It's NOT a paid partnership!
The journey from 'Alligator Pear' to 'Avocados,' from a farm to millions of tables across the globe, made possible via #Marketing!
Listen to the podcast to know how?
Content marketing
Meme Marketing
Relatability
Release and Promotion Strategy
Storytelling
There is a lot that contributed to the global virality...
Listen to the podcast to understand how...
Grammarly's email marketing is quite inspirational. Listen to the podcast to discover how!
A fantastic book titled "22 Immutable Laws of Marketing" written by Al Ries and Jack Trout. It's an excellent read. Presented in the video are seven laws out of 22. You would love the insights offered.
If you are into content marketing, you know #Canva.
Even if you are not, you must have heard of it from a friend you asked for help to enhance your final ppt.
Below are some stats to showcase the power of the tool.
To date, the do-it-yourself design platform has users across 179 countries, expects to exceed $1 billion in annualized revenue soon, and with more than 100 million designs.
But how did they manage?
What was their #strategy?
How did they make users fall in love with the tool?
Our storyteller, Aditi Syal, brings three creative ways through which Canva achieved those big numbers.
The story about Robinhood - Elder Cousin of Zerodha from the USA…
Robinhood currently has a 30 million user base.
But acquiring the first #million is always challenging.
So, how did Robinhood reach the first significant milestone?
Let's hear the interesting #strategy from Aditi Syal on how Robinhood got their first million.
Discord didn't begin with what it is now!
It's a feature of a game that was received so well that it became a great product!
Listen to the podcast to know the story!
Learn a unique hack to be always in front of your audience whenever they search for a particular keyword. Listen to the audio now.
Organic or Paid?
SEO or Cold Emails?
Clear your confusion and choose the right marketing mix for your product!
If you don't give the market the story to talk about, they will define your brand's story for you! - David Brier
Listen to the podcast to see how these five healthcare brands give powerful stories to people to talk about!
The thumb rule of the content marketing game is to write what your audience would be interested in reading.
As per the rule, if your audience is C-suite executives, they would be more interested in strategic content. And, if your audience is junior-mid level executives looking for solutions to specific problems - tactical content would serve your purpose better.
Listen to the podcast to dig deeper!
1 - Audience Content Fit
2 - Promotion and Distribution
3 - Content Calendar
4 -?
5 - Content Repurposing
Curious to know what's tip #4?
Listen to the podcast!
Five reasons #Wordle went viral ...
1. #Gametheory - "Feeling of Agency"
2. Pride in #social sharing
3. #FOMO with cryptic grids on social media
4. #Scarcity - Only one game a day
5. #Wordofmouth
Listen now
The growth of US-based footwear retailer Crocs is indeed a transformational story. Listen now.
Sa re ga ma Carvaan - If you are in India, there is a good possibility that Carvaan has found a place in your home.
It's inspirational to know how a company came up with a product that nailed everything from positioning to marketing to distribution.
Listen to know the whole story!
Content marketing is a slow game with excellent long-term results.
However, initial momentum for business comes from cold reach outs and referrals.
Hence, today we are here to help you increase the open rate and response rate for your cold reach outs!
Marketing can bring unprecedented growth for your business; choose the right partners!
Listen to the audio to know how to make a sound decision.
Happiness is to share everything we learn.
Aditi recently took a MasterClass on negotiation by Ex FBI negotiator Chris Voss sometime back. It was splendid!
Today she has brought you the five business negotiation techniques straight from Chris Voss!
- Grammarly - For more powerful writing
- HubSpot - To know how potential customers are engaging with your content
- Canva - To design beautiful visuals and make your content more engaging
- Buffer - To schedule social media posts for multiple platforms
- Semrush - To get ranked better on Google
Which is your favorite tool as a SaaS marketer?
Culture is what motivates and retains talented employees. - Betty Thompson
Let's hear how one can build a culture in sync with Betty's quote.
Millions and millions of views in no time.
This women's day, Google nailed it with their Ad in India.
Kudos to the creators! Let's hear what went well with the Ad.
In-person meetings have resumed after two years ...
Aditi is headed for some meetings next week.
Her manager asked her to have a visiting card, to which she said, "Who exchanges visiting cards these days?"
Her manager's answer surprised her...
Listen to the podcast to find out what he said!
Superhuman, a fast, powerful, beautiful email client who doesn’t engage in traditional advertising, has grown this big. Let's understand what worked so well for Superhuman.
Ask any gamer - "which gaming PC do they have or want to have?" the answer would be "Alienware". That's quite a powerful sentiment that Alienware has earned it from their target audience. 3 pillars of this huge success are: 1. Strong Understanding of Buyer Persona 2. Creating a Niche through Branding 3. Strategic collaboration to grow (P.S. Hire Your Weakness)
In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened next resulted in accidentally huge success of the marketing campaign...
I had a life-changing moment yesterday. A few words from my husband changed my 'No' to a 'Yes' . The insight from those words contains a secret for retaining people with you whether it's employees or customers.
Life is 10% what happens to you and 90% how you react to it.
In any area of life, how you react to negative events can make all the difference (including sales and marketing). Let's pause for a moment and hear James Dyson's story. A story to take inspiration from. Let's condition our minds to react creatively and not with annoyance in the negative events.
The story is of 2 friends in Canada, who decided to start a mattresses business. The story reveals how they went about it........
This podcast shares a wonderful story of a pool guy who changed the sales success for the River pools and spas from 75/250 to 110/150 pool installations. It was all made possible through a buyer centric content strategy.
According to Simon Sinek during this time of crisis #covid19; The companies with a finite mindset are in survival mode. The companies with an infinite mindset are in reinvention mode. Hear the podcast to know how beautifully has Airbnb reinvented in this time of crisis
We have probably seen companies going bankrupt. But rarely we get to see companies rising like phoenix after hitting the rock bottom. This is one such story. Under the leadership Mr. Paul Jones, CEO, LUX chain of resorts and guidance from Mr. Ron Kaufman: LUX resorts are TOP rated by thousands of their happy guests. LUX has managed to curated Service Excellence DNA in each of its employee. LUX makes vacation unforgettable for its guests. A beautiful memory to cherish always.
The story dates back to 1983, where David was selling CAD systems to architects in his first start up. The story tells how David squeezed 9 months sales cycle into a one day sales cycle. David strongly advocates that it’s important to get into customer’s mind and design your sales process around it.
What thoughts crossed my mind while I was looking for a preschool for my daughter and How her current preschool not just won me as a customer but also delighted me !
My little daughter , Just 2 years old, who keeps smiling all day long, who surprises me everyday by learning something new, who makes me laugh by doing a lot of cute stuff ......sometimes she would pick up a crayon and try to apply it as a lipstick ....sometimes she would wear her dad's shoes and walk around and that billion dollar smile on her face when she spots me in playing hide and seek, Oh Man! When she dances in full masti on some music ....my heart just melts. I feel so happy to see her progress from just sleeping for most of the time in a day to try eating on her own the way her little fingers hold tiny bites of paratha and sabji, the twinkle in her eyes when she eats a five star, the way she asks for an ice cream ......I feel scared to put her away in a school (unless I am sure that she is in right hands). Touchwood she rarely falls sick but I am afraid how will she fight infections at school. I know she feels super happy to be around children of her age. I also want to let her have fun time with peers like I do with my friends. All that I am looking for is a place where she can go for 3 hours , have fun with friends, explores new things, have different experiences, come and go with a smile.
Today’s story is about Farmgirl behind the farmgirlflowers. How she started with $49000 in savings and created the company having $23 Million in revenue. She believes however good your product is, if you do not market it well you cannot see an exponential increase in revenue. She shares a little hack which saved her in slump time. She is truly inspiring !
Hear more stories on www.concurate.com
If you are facing any challenges in growing your business reach out to us on info@concurate.com
We share super interesting sales stories which carry byte sized sales learnings. In today’s episode we shall share how McDonalds increase it’s milk shakes sales by 7 times. How Clay Christensen’s (Harvard Professor) “Job To Be Done” theory helped them?
Hear more stories on www.concurate.com
If you are facing any challenges in growing your business reach out to us on info@concurate.com