Get Online with Stacey Kehoe: Recent Episodes
Stacey Kehoe
Welcome to The Get Online Podcast. The show is focused on helping you, the motivated business owner, implement interesting marketing ideas that will help to give your business the limelight it deserves. Tune in to hear me ask business owners the big questions we all want the answers to: How I get more customers? How can social media help my business? What is the best marketing to focus on? How do I scale my business effectively? Can my personal brand be used as an asset? If you are ready to take your business to another level, subscribe now to ensure you don't miss an episode!
Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP.
Aarti allows her clients to have a much more mindful and intentional approach when it comes to recognising what it means to identify, take ownership, and lead with their brand purpose, values and vision . This enables them to make a more informed strategic decision for their growth.
She has been selected as the ƒ:entrepreneur #iAlso campaign for 2020. She's been a finalist in the Best Business Women Awards for customer service, and she's been featured in both Forbes, and Marie Claire.
References from the Episode:
Core Values Podcast Episode - Team Brandlective discuss what they mean to them.
*3 Attention Grabbers***👉 What is a brand? We talk through all the elements of your brand that you need to establish.
👉 Grab every opportunity. Why now, more than ever, it's so important to embrace new opportunities.
👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.
Connect with Aarti Parmarwww.aartiparmar.com
Follow Aarti on Instagram
Follow Aarti on Facebook
Follow Aarti on Instagram
Follow Aarti on Twitter
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Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
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Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.
Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.
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Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community.
In late 2018 Marina founded The Real Life of Brands. A Content Consultancy and Media Production Company, which helps brand leaders to raise their profile in an authentic way, using content that highlights real themes and stories.
With previous years spent in marketing content creation, fundraising, media writing and brand documentary through social media, not to mention eight years as a holistic therapist, Marina combines these skills to shine a light on the humans in business and the purpose that drives the brand.
The Real Life of Brands is also growing non promotional platforms for real stories, from behind brands with the aim of fostering more authenticity, and empathy in business.
She's got a lot to say and I'm so excited to have her joining the podcast today.
*3 Attention Grabbers***👉 Imperfections: Why it's important to be real, open and honest.
👉 Get a visibility buddy: Having accountability helps keep you on track.
👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.
Connect with Marina Conway-GordonThe Real Life of Brands Website
Follow Marina on Instagram
Follow The Real Life of Brands on Instagram
Follow Marina on Facebook
Connect with Stacey Kehoe Host of The Get Online Podcast:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
What is a SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market.
In today's episode Stacey explores how to create a SWOT Analysis. Identify your strengths, consider your weaknesses, claim opportunities, and anticipate threats.
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Visit the Get Online Book Website
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This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance.
2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline.
I’ve asked a few members from Team Brandlective to join this conversation.
**IMPORTANT REFERENCES & CORRECTIONS:
BREXIT: We discussed the movie Brexit featuring Benedict Cumberbatch on this episode which is feature-length documentary film to inspire as many people as possible to vote to LEAVE the EU in the June 23rd referendum.Watch the Trailer FLAT EARTH CONSPIRACY:** Kyrie Irving is mentioned in this podcast episode and we incorrectly reference the NFL rather than the NBA (sorry Kyrie). He does in fact play, American Basketball (not Football).
AMERICAN NEWS NETWORKS: Who controls the media in the United States?
In the podcast, we reference only 2 people owning the media networks. After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.
Got a question? Get in touch.
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Take the Digital Marketing Test
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In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).
- Your target market is too broad
- Failing to understand want vs. Need
- Marketing on all the wrong channels
- allowing your competitors to lead
- Not tracking metrics
- Confusing tactics with strategy
- No compelling message
Previous Podcast Episodes Referenced in this recording:
- Which Metrics Should I Be Tracking?
- The Content Waterfall Process: Repurposing to Get The Most Out of Your Content
- Why You Need to Build a Customer Avatar Before You Begin Marketing
Connect with Stacey Kehoe:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora.
It's a different type of community because Rupal works to nurture the whole founder, not just their business, and helps members crystallize their vision, find and communicate their voice, amplify their visibility and own their value. All while helping them de-clutter their lives and businesses, so they can live in their flow.
Rupal has been named one of 12 women who can wow us all. She's been appointed Entrepreneur in Residence at the London Business School, and has been featured in Harper's Bazaar Magazine, an article that discusses her career in the CIA, all the way through to becoming a CEO. It's titled, 'What I've Learned From Working in Espionage' - intrigued?
*3 Attention Grabbers***👉 Strive For Something Bigger: Create a life that you love
👉 Have a War Chest: Plan a financial runway to understand your finances
👉 Mindset: Your network is your net worth. Who are you spending time with?
Connect with Rupal Patel:
Entreprenora website
Follow Rupal on Instagram
Follow Rupal on Facebook
Connect with Stacey Kehoe Host of The Get Online Podcast:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
Description
Today I am joined by Cheryl Laidlaw, who is hugely passionate about making technology accessible and enjoyable to small businesses. But as we know, sadly, a lot of people find it very confusing and overwhelming, which is what led her to starting her 'Website In A Day' brand. Cheryl brings brands to life by giving a responsive website planned and live, all in one day.
Cheryl was awarded the Small Business Sunday by Theo Paphitis Award in 2018. She was also shortlisted as a Woman of the Future, and is one of the F Entrepreneurs Ialso Top 100 2018. She is also the winner of this year's Digital Rising Star Award 2020.
*3 Attention Grabbers***👉 Systems and Processes: The best way to be the most efficient business possible
👉 Personal Branding: Giving clients visibility to build trust
👉 Website Essentials: How to pack a punch and make a real impact
Connect with Cheryl Laidlow:
Follow Cheryl on Twitter
Follow Cheryl on Linkedin
Follow Cheryl on IG
Londonwebgirl Website
Website in a Day
Connect with Stacey Kehoe Host of The Get Online Podcast:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.
Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
But what, exactly, should you be measuring?
- Sales Revenue
- Cost Per Lead
- Customer Lifetime Value
- Traffic-to-Lead Ratio
- Lead-to-Customer Ratio
- Landing Page Conversion Rates
- Organic Traffic
- Social Media Traffic (and Conversion Rates)
- Mobile Traffic, Leads and Conversion Rates
Connect with Stacey Kehoe:Review on iTunes
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Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world.
He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries.
He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business.
But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience.
*3 Attention Grabbers***
👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving.
👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic.
👉 Leverage: Look for opportunities to collaborate and create a ripple effect.
Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1
https://www.b1g1.com/businessforgood/join-us
Connect with Paul Dunn
Follow on Twitter
Connect on Facebook
B1G1 website
Connect with Stacey Kehoe:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online.
Many businesses still operate offline, honouring traditional business methods and utilising personal relationships.
🙋 This works to a point but what happens when your market becomes saturated?
🙋 What does it mean for your business when you're forced into #lockdown and have no digital footprint?
🙋 How can you continue to reach your business objectives without a steady stream of leads?
🙋 How can you stand out from the crowd or keep digital-savvy competitors at bay?
🙋 Could a digital marketing pipeline give you an edge over your competition?
The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.
Read Get Online to:
•Debunk common misconceptions about digital marketing and social media
•Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
•Know how much you should spend on digital marketing to get results Create content that really connects with your audience
•Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.
Connect with Stacey Kehoe:Review on iTunes
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Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property.
Simon, has been investing in property since 1995 and became financially independent at the age of 32. He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK.
We really get into how important it is to raise your profile to invest in all methods of marketing particularly right now!
Top 3 Attention Grabbers
Don't hide away in times of uncertainty - Now is the time to invest in marketing, stay front of mind and be ready to scoop up the opportunities out there.
Invest in yourself - Up-skill, build a community or network for support and invest in your own personal development.
Give away 'The Good Stuff' - Don't be afraid to share your best content, give it away and show your audience why you are worth doing business with.
To attend one of Simon's pin meetings, visit https://propertyinvestorsnetwork.co.uk/
and use the code 'Stacey' to get your first meeting free (Usually £20).
Contact and follow Simon Zutshi here:
Simon Zutshi on Facebook
Simon Zutshi on Linkedin
Watch Simon's videos on YouTube
Follow Simon Zutshi on Twitter
Follow Simon Sushi on Instagram
Connect with Stacey Kehoe:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby.
Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house.
There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels,1 440 million blogs,2 but just over 550,000 podcasts listed in Apple Podcasts.3 That means for every podcast there are 800 blogs and 90 YouTube channels.
Johnathan Merrifield joins Stacey Kehoe on this episode to discuss podcasting, and proving some incredible tips on how to get starting with podcasting.
Connect with Stacey Kehoe Host of The Get Online Podcast:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started.
Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:
- Why are companies using content marketing? What are the benefits?
- How do we convince the management team that content marketing works?
- What is The Content Waterfall process?
- Why are some companies successful with content marketing, while others are not?
- Our organisation is new to content marketing — where do we start?
- Should I hire someone to do my marketing for me?
- What are the fundamental components I need for a successful brand?
Connect with Stacey Kehoe:Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth.
If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.
Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement.
So in this episode of the Vault, I am covering my 9 top tips for increasing social media engagement for your business.
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform.
Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs.
Resources:
Zapier - The Ultimate Automation Hack
Podio - Brandlective CRM
Wordpress - Website Software
Quickbooks Online - Accounting Software
Infusionsoft - Email Marketing
Mailchimp - Email Marketing
Grammarly - Copywriting Spellcheck / Grammar
Gmail Snippits
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon gained a reputation for consistently writing best-sellers in the health and fitness, personal development and business sectors with his achievement, a best seller which generated more than $1 million in sales. Jody’s next book, The Wrecking Ball: How disruptive entrepreneurs can build the momentum to break through, revolutionise their market and change the world, will be published in Autumn 2018.
Hello Genius links:
www.hellogenius.co.uk
https://instagram.com/HelloGeniusAgency
www.facebook.com/HelloGeniusAgency
https://twitter.com/HelloGenius_1
Jody Raynsford links:
www.jodyraynsford.com
https://instagram.com/JRaynsford
https://twitter.com/JodyRaynsford
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works.
Susan is also pleased to offer free access to her online training on the 7 steps to crafting a killer brand story that instantly resonates with your dream client (which Stacey has experienced!): https://www.thebusinessofstories.com/seven-steps-training - Meaningful connections are everything. Get your story straight and connect with customers that resonate with your business on a deeper level!
Please check Susan's social media links and website below:
Facebook - The Business of Stories
The Business of Stories on Twitter
Susan Payton - LinkedIn
Website: www.thebusinessofstories.com
And www.thebusinessofstories.com/seven-steps-training for the 60-minute online training
Email enquiries: susan @ thebusinessofstories.com
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide.
Sara Milne Rowe’s book, 'The SHED Method: Making Better Choices When It Matters' (Published by Penguin Jan 2018), is based on her unique methods and practices.
Useful links for Sara Milne Rowe:
Sara Milne Rowe on Instagram
Sara Milne Rowe on LinkedIn
Sara Milne Rowe on Facebook
Video: Sara explains The Shed Method
Buy The SHED Method on Amazon
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture.
The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do?
Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture.
Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor.
There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here.
These are hard lessons I have learned through growing my business.
Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction.
Useful links:
Content Creation Workshop
Brandlective Team Day 2018 with 'Steve' - Really Wild Business
Brandlective CSR Policy
Brandlective’s #1MillionDays initiative
Brandlective Brand Guidelines & Core Values
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn.
Andy is considered as one of the most sought-after LinkedIn Trainers & Coaches in the UK and has addressed audiences such as the Institute of Directors and international audiences throughout Europe and as far afield as the U.S.A & New Zealand.
He has spoken alongside Brad Sugars, Keith Cunningham, Jeffrey Gitomer & Paddi Lund.
Don’t miss this episode where we unlock the true value of LinkedIn!
Resources:
Book your ticket to our next event: The Content Marketing Kickstarter Workshop Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com Andy Gwynn Contact Information:https://www.linkedin.com/in/andygwynn/
http://3degreessocial.co.uk/
https://www.connectdingo.com/155-9.html
The Vault Contact Information:
Today’s episode focuses on Lead Magnets.
Lead Generation is a real pain point for many startups and sometimes for established businesses when competing in an oversaturated market. Small businesses need to show their value by giving away irresistible material that prove to their audience that they have substance.
Find useful and proven lead generation strategies for how to effectively generate brand new organic leads and offer value without breaking the bank!
Resources:
Book your ticket to our next event: The Content Marketing Kickstarter Workshop **Lead Magnets:
Take the Digital Marketing Scorecard: www.thegamechanger-scorecard.com DOWNLOAD: 7 Marketing Mistakes you are probably making (and how to avoid them) DOWNLOAD: Customer Avatar Worksheet**
The Vault Contact Information:
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers?
Today’s guest, Sebastian Bates is the founder of the Warrior Academy, a martial arts training and mentoring company from the city of Bath in the UK giving local schools a run for their money in developing all-important confidence and character in kids on which everything else depends in later life. With a real focus on the community since the very beginning, listen to this episode to gain in-depth insight into how Seb approached growing a business around his passion of martial arts after quitting his previous academic training for lack of inspiring mentorship, to being exactly that to thousands of youngsters in his area.
From clever use of Facebook Ads to writing his book The Warrior Method to ending having to turn down customers and why - it's all covered here.
Book your ticket to our next event: The Content Marketing Kickstarter Workshop
Resources:
Warrior Academy Website
Warrior Academy Facebook
The Warrior Method (Book) The Vault Contact Information
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day.
Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources.
Highlights of this episode:
- What is The Content Waterfall Process and how it helped Brandlective create more content for its clients
- Important Parts of Creating a Content Strategy
- Actionable steps you can apply for your business
3 Steps of The Content Waterfall Process
- THE ORIGINAL STORM: Creating Core Content
Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content.
-
THE BIG SURGE: Repurposing
-
Strip off the audio from your video and publish it as a podcast
- If there is a news-worthy topic from the video, write a press release and pitch it to different media outlets or journalists that are appropriate for the industry
- From the original video, aim to cut into 10 short one to two-minute video clips
- Each video snippets can be used as a topic for a 500 - 800-word blog post
- That blog should provide at least 5 core points that can also be inspirit for 5 graphics
- Take the 5 graphic from the blog can be turned into a Slideshare that you can post in LinkedIn
- Each topic that you use for a blog can be redrafted into an e-mail
-
Each blog should provide you a minimum of 20 tweets
-
THE MAJOR FLOOD Mass Distribution
Amplify what you produce.
- Videos can be published across LinkedIn, IG T.V., Facebook, Twitter, Instagram, Snapchat, and Facebook Stories
- A blog post published on your website and some third-party websites like Medium.com
- The blogs could also get released as LinkedIn articles and shared from LinkedIn into relevant Linkedin groups
- Images can be submitted to Google images
-
Create a Pinterest board for each subject and upload all the images to Pinterest.
-
much much more
Download #TheContentWaterfall Infographic
Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate.
Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through.
Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it!
What you will learn from this episode:
- Biggest mistake Gary made in the early days of his business
- Challenges self-employed people faced when getting a mortgage
- The story behind writing the book “The Self-Employed Mortgage Guide”
- How Gary used his book as a lead generator
- What is the one strategy Gary is doing now to generate organic leads
- Gary’s actionable steps for you to establish yourself as a brand ambassador of your niche
Three Attention Grabbers
- Create a Methodology
- Find your Niche
- People buy from People. Build your Personal Brand
Resources
How to Generate Free Leads Online
Send an email to marketing@active.mortgage with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide”
Connect with Gary
Website
YouTube
Active Mortgage Information
Active Mortgage on LinkedIn
Active Mortgage Facebook Page
Active Mortgage on Instagram
Active Mortgage on YouTube
The Vault Contact Information
The Vault Website
The Vault Instagram
The Vault Twitter
The Vault Pinterest
Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective.
The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio.
Today, digital marketing has leveled the playing field. Any business can post an update on their social media. They can use small budget compared to a traditional marketing like TV & billboard advertising to get that post in front of their ideal clients.
Now is the time to use these platforms to your advantage. Stacey asked the audience on this Marketing AMA how can she help. We hope you’re ready with your pen and paper to write down FREE marketing advice from Stacey.
What you will learn from this episode:
- How did Stacey develop the Game Changer Methodology?
- Find out what is Stacey’s favorite business tool and resource!
- Is SEO still very important in digital marketing today
- Stacey giving tips on how to expand your followers in Twitter and Instagram if you have a strong reach on Facebook?
- What social media network has the biggest potential to help a brand or business grow?
- What are the qualities of a great marketing professional?
- How does Stacey keep up with digital marketing trends and how does she update her knowledge?
- Is there an ideal number of social media posts per day?
- What is the most challenging thing about being a marketing expert in this day and age?
- Did Stacey have any idea that digital marketing will be as huge as it is today?
- Can a Facebook ad deliver the same result as a billboard?
- Are there still programs or software available to help grow social media followers?
- How does one spot a fake review site?
- Stacey’s recommendation on where to learn more about digital marketing
- If someone wants to study marketing to get a marketing degree, is it best to focus on the digital aspects of such a degree
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How do you take all the challenges that life has thrown at you?
Today’s guest, Tony J. Selimi is an international speaker, a qualified transformational coach, and business success mentor. He is a human behavior specialist who helps people clarify their values, develop the mindset, and work on the emotional intelligence required to breakthrough their perceived fears and limiting beliefs.
In today’s episode, Stacey and Tony unlock the different modalities of healing to find clarity. Tony shared his incredible journey of being a refugee to becoming the best selling author and highly sought-after coach. Listen for lessons that you can apply as a business owner to create, innovate, and serve other people.
What you will learn from this episode:
- How Tony coped with the civil war, being homeless in a foreign country and becoming a University student
- His transition from being a Technology Guy to becoming the best selling author
- What is Tony’s effective marketing tool that open doors of opportunity for him
- Find out the three important states of a human being
- How to remove your abundance blocks
- Poverty Mindset Vs. Growth Mindset
- Discover the marketing strategies that will not break the bank
Top Three Attention Grabbers:
- Focus on all areas of life
- Marketing does not have to be expensive
- Stop limiting yourself
Resources
Living my Illusion A Documentary Series
A Path to Wisdom - How to Live a Balanced, Healthy and Peaceful Life by Tony Jeton Selimi
Loneliness: The Virus of the Modern Age by Tony Jeton Selimi
Connect with Tony
Website
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Have you used Twitter as a marketing platform for your business? Do you know how to use it? In today’s episode, Stacey Kehoe, covered her Top 10 Twitter Hacks.
Twitter is the most misunderstood social network and tool by the vast majority of people. Twitter is a microblogging platform which allows registered users to post and to send to other registered users short messages. These messages are called tweets and limited to 280 characters. You can hear what your customers have to say about you and you can get your content out in front of your own consumers within a few seconds.
If you want to get the most out of Twitter, listen to Stacey’s Top Ten Twitter hacks.
Top Ten Tips and Tricks
- Use related hashtags
Using hashtags allow users to join in conversations. It can help the content to be discovered by a specific search.
- Optimize your Twitter streams
Think about what you're posting and how it visually looks down the stream on Twitter.
- Create Lists
In Twitter, you can create a private and a public list. Lists make it easier for you to engage and start conversations with your customers and clients.
- Use direct messaging
Direct Messaging is a way to build more personal and one on one connections on Twitter.
- Credit your sources with @ mention
Credit your sources with an @ mention to show respect to the content creator. This will also increase the chances to be recognized and increase your followers.
- Trim the fat
Unfollow users that have been inactive and not related to what you do.
- Post a poll
It is a free way to get people to interact with you. Polls are a great way to get feedback for your business
- Download your tweet history
There's a feature on Twitter that you can request for your tweet archive. What they'll do is email you a zip file with a CSV of every tweet that you've ever sent out. You can use these tweets as a reference for your future strategy.
- Use videos to beat the character count
If you ever feel restricted by the character limit, use a video to deliver your message to your audience. Twitter now allows you 30 seconds of video at a time and then you've still got the 280 characters that you can post with the video.
- Use Twitter moments
Twitter moments is a valuable tool yet often overlooked. When you post Twitter Moments it can be seen by anyone. It is ideal for launches and promotions.
Bonus Tip: Follow editors, journalists of publications and media outletsConnect with Stacey on Twitter:@StaceyKehoeUK@BrandlectiveThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest
Why is brand awareness an important component in marketing?
Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that you could implement in your marketing efforts.
This episode is jam-packed with marketing advice, tune in to benefit from Stacey’s first-hand experience.
What you will learn from this episode:
- What is the Familiarity Principle
- Examples of how the Familiarity Principle works
- How to apply this principle to your marketing strategy
How to implement the Familiarity Principle
Think about how your audience wants to consume content
Make sure to have a tracker on your website
Key Takeaways
When exposed to something new or unknown most people exhibit a form of fear or avoidance
It can take seven or eight or even more touch points or points of contact before the individual is ready to buy
Increasing familiarity with your brand should always be a key consideration when designing your marketing pipeline
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As a business owner, have you thought of writing your own book? Today’s guest, Paul Brodie a 13 times bestselling author and host of the Get Published Podcast, owns a publishing company which helps aspiring authors publish their own book.
Publishing a book is the start, how to promote it is another thing. In this episode, Stacey and Paul dig deep on how you can use your book as a foundation of your business, understand the book writing process and how to deliver the book to the right people.
This is one episode you don’t want to miss! Enjoy!
What you will learn from this episode:
- Paul recounting his journey from being an ESL Teacher to becoming a best selling author
- How to repurpose your speaking engagements to a published book
- Listen to Paul’s advice to small business owners on how to connect to your potential clients
- Why it is risky to put all your marketing efforts to one platform
- How being an author can increase your credibility
- Step by step of publishing your first book
- Tips and tricks to Marketing your own book
Top Three Attention Grabbers:
- Use your book as a business card
- Record your top ten talking points on Rev Audio
- Produce your audio book free of charge by outsourcing it and doing the Royalty Share Agreement with Audible
Resources
Free Copy of Get Published Book
Podcast
Connect with Paul
Website
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What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy.
Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-win solutions.
Tune in as Stacey and Fredrik discussed why exchanging time for money is not a great idea, and listen to why coaching and mentoring are NOT the same thing and what he does with video content creation.
What you will learn from this episode:
- How Fredrick manages to provide a consulting services to his business and keep the pipeline full
- Why charging for the solution is better that charging by the hour
- Moaching; the difference between a mentor and a coach
- Tips on building your digital footprint
- How to use speaking opportunities to generate leads
- Ways to get funding solution for your business
Top Three Attention Grabbers:
- Charge for the outcome
- Understand the difference between a coach and a mentor
- Use your personal brand to leverage on your business.
Resources
Million Dollar Consulting by Alan Weiss
Invest in You By Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
Trust is the new currency
TACTICS
Connect with Fredrik
Fredrik Sandvall Website
Global Sales Consulting
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How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.
The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.
This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
The 6C Methodology Connect Key Points to Connecting to your Audience*+ Value Proposition + Branding + Customer Avatar
- Create Creating a Stock of Content to Appeal to your Audience+ Create Visual,Audio, Written & Action types of content
- Register your IP, Trademarks & Social Media handles
-
Use #TheContentWaterfall to Repurpose Content
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Captivate How to Captivate the Attention of your Customer+ What is the Familiarity Principle
- Pay-Per-Click Advertising
-
PR Opportunities
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Capture Capture the Contact Info of your Ideal Prospects+ Landing Page
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Pop-up Form
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Converse Listening & Converse with your Prospects before You Attempt to Sell to Them+ Develop Relationships + Give Value
- Use Social Media to Converse with your prospects
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Create an email marketing campaign
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Convert Impulse Factors to make your Sales Pitch Successful+ Fear of Loss
- Urgency
- Greed
- Indifference
-
- Which Marketing Collateral you should use
Key Takeaways:1. Give, give, give, before you try to ask for something in exchange. 2. Narrow your niche and focus on a smaller group of prospects 3. Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers
Resources
How to make exciting email headlines/subject lines
Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority
HARO
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Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business.
In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was able to scale her business by going against the old school networking rule. Nowadays, Fran’s passion is to help startups take their businesses to the next level and developing social enterprise.
What you will learn from this episode:* How Fran transitioned from a newly wed to an entrepreneur * The Good, The Bad, and The Ugly side of Running a Business * Creating a Facebook group that that transformed into an engaging community that generates leads * Two reasons why you should use Facebook Live for your business * How building relationships through live events landed Fran speaking engagements & a new business partner * What is Goal17 and how Fran got involved in social enterprising
Key Takeaways:
- Utilize Free Resource EG. Facebook Live + save time
- Proof of Concept: Test your market before your create your product or service
- Document Your Journey: Gary Vee says it + so does Fran Boorman - Share your wins, challenges and the reality of your business journey.
Resources
Bounce: The Myth of Talent and the Power of Practice by Matthew Syed
Connect with Fran
Fran Boorman's Website
Fran B Global Twitter
Fran B Global Facebook
Fran B Global Facebook Group - Online Forum
Fran Boorman LinkedIn
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What is a Customer Avatar? Why do you need one and how can it help you grow your business?
If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand.
Two reasons why Customer Avatar is important1. It can help to drive your content marketing strategy 2. To run an effective advertising campaign
Basic Information you need to create a Customer Avatar 1. Name 2. Gender 3. Age 4. Hobbies 5. Marital Status 6. Occupation/Job Title 7. Education Level 8. How do they like to learn (Read books/Attend conferences/Follow mentors) 9. Big challenges and pain points
Resources
Customer Avatar Sheet
Key Takeaways:
- What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer!
- Customer Avatars helps us think of our customers as real people not a faceless demographic.
- The more that you can understand the challenges your customers face, the more you are able to convert them into a customer.
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Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business.
Be sure to tune in now, you don’t want to miss this episode full of great marketing advice.
- What made Kristin switch from being an employee to entrepreneur
- How she scaled her business from 3 clients to 32 clients in under 6 months
- Why it is important to deeply understand your clients
- The crucial role of finding your niche
- Why offering your service to everyone is a dangerous thing to do
- Boosting your Marketing Efforts through PR
- PR Strategies for Small Business Owners
- How being an author can help you position yourself as an expert
Three Attention Grabbers
- Be the obvious choice. Don't be afraid to niche
- Stalk journalist
- Practice what you preach
Resources
Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin Marquet
Publicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press by Michelle Lewis and Kristin Marquet
Contact Kristin Marquet
Kristin Marquet Twitter
Creative Development Agency Instagram
Fem Founder Instagram
Creative Development Agency Website
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Welcome to The Vault. Tune in every week to unlock the marketing secrets of some of the fastest growing businesses. You’ll hear practical tips, strategies and case study’s that will help you build incredible marketing campaigns for your business. And now, here’s your host Stacey Kehoe.