Martech Stacked: Recent Episodes
ContentCal
Join host David Bain as he interviews today’s top marketers and marketing technologists to discover what martech they use, which are their top tools, why they use the tools that they do and how they integrate everything together as part of their overarching content marketing strategy.
To build and harness the power of the ultimate martech stack, tune in to MARTECH STACKED – brought to you by ContentCal.
I’m joined today by a man who’s been writing about enterprise software since 2012, for various publications including Shopify and CMSWire. He’s the founder of a boutique content strategy agency for business software vendors called Wordify. Welcome to Martech Stacked, Kaya Ismail.
Here are the top tools in Kaya’s current martech stack:
MailerLite:
Create advanced email marketing campaigns with features like automation, landing pages and surveys. Get free access to premium features with a 14-day trial!
Loom:
Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live. Free to use on Mac, Windows, Chrome, and iOS.
I’m joined today by a man who describes himself by saying...
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he’s an aggressive B2B SaaS revenue machine,
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he manages a budget better than a miser
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and he’s not afraid of making hard decisions.
He’s the host of Inside Inside Sales and the Chief Revenue Officer at VanillaSoft - welcome to Martech Stacked, Darryl Praill.
Here are the 3 top tools in Darryl’s current martech stack:
1: Terminus
Leading Account Based Marketing Platform - B2B marketers use Terminus to transform their organizations into full-funnel revenue generators.
2: vMix
The vMix Software Video Mixer and Switcher is the complete live video production software solution. For more information, visit vMix online today.
3: HubSpot
HubSpot offers a complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.
I’m joined today by a lady who’s passionate about events, and inspired by marketing. She’s the former Head of Event Marketing for SEMrush and a current SaaS event marketer and Head of Event Marketing for Userlane - welcome to Martech Stacked, Aleksandra Panyuhina.
Here are the 3 top tools in Aleksandra’s current martech stack:
1: Yet Another Mail Merge
The best and easiest mail merge tool for Gmail. Send mass emails with high deliverability directly from Google Sheets and Gmail.
2: Miro
Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams.
3: SEMrush
SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 6000000 marketers worldwide.
I’m joined today by a lady who was previously Managing Director at B2B agency, Man Bites Dog - working with brands such as Google, KPMG and Castrol. Nowadays she’s VP of Global Comms and Content at digital consumer intelligence company Brandwatch - welcome to Martech Stacked, Vic Miller.
Here are the 3 top tools in Vic’s current martech stack:
#1: Brandwatch
Brandwatch brings structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.
#2: Pi Datametrics
An award-winning global search solution, enabling users to boost online market visibility, make cost savings and drive sales globally.
#3: Drift
Bring your go-to-market teams together to deliver personalized customer experiences in real time – so you can increase your revenue, shorten your sales cycles, and strengthen your brand.
I’m joined today by a non-executive director & advisor with 17 years of hands-on experience in digital marketing. He’s been featured in The Telegraph, Econsultancy, and Social Media Examiner - and is the Founder of Kurve, a London-based modular growth marketing consultancy agency serving Footsie 250s and scale-ups. Welcome to Martech Stacked, Oren Greenberg.
Here are the 3 top tools in Oren’s current martech stack:
1: SimilarWeb
Compare any website traffic statistics & analytics with SimilarWeb's digital market intelligence platform. Grow your market share and increase website traffic.
2: Ahrefs
You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.
3: Autopilot HQ
Capture new leads from your website, app or blog and then nurture them with personalized messages. Automate repetitive tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads.
I’m joined today by a man with more than 15 years of experience in a variety of communications disciplines - including PR, social media and email.
He’s currently the head of PR and social media at AWeber, a leading email marketing and automation platform that’s helped over 1 million small businesses, entrepreneurs and online creators connect with their audiences and build profitable businesses. Welcome, Brandon Olson.
Here are the 3 top tools in Brandon’s current martech stack:
1: AWeber
Powerfully-simple email marketing designed to help your small business grow.
2: StreamYard
Engage your Facebook, or YouTube, Live audience with interviews and shows; all the tools you need for professional shows right in your browser.
3: Ecamm Live
The all-in-one livestreaming production platform for Mac.
I’m joined today by a creative and lateral thinker with an analytical mind. He’s a SISTRIX Certified Trainer, an OnCrawl Ambassador and the Head of Marketing Innovation at Footprint Digital -
welcome to Martech Stacked - Chris Green.
Here are the 3 top tools in Chris’s current martech stack:
1: SISTRIX
Visibility index, competition and opportunity analysis and historical data through professional-focused modules aimed at SEOs and digital market analysts.
2: OnCrawl
Made for technical SEO and data science experts, OnCrawl Labs provides a portfolio of algorithms to address strategic SEO issues and work on R&D projects.
3: ActiveCampaign
ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
I’m joined today by a Helsinki-based growth marketer who specialises in scaling up B2Bs & SaaS marketing. He’s Host of The Growth Hub Podcast and Marketing Director at Supermetrics. Welcome to Martech Stacked, Edward Ford.
Here are the 3 top tools in Edward’s current martech stack:
#1: Supermetrics
Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.
#2: Exponea
From customer data to marketing magic Exponea infuses the customer experience with limitless relevance, personalization, and value — and we do it crazy-fast. Exponea in Action.
#3: SEMrush
SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 6000000 marketers worldwide.
I’m joined today by a man who in 2004 co-founded the SEO software company, Moz. He moved on in 2018 and wrote “Lost and Founder: A Painfully Honest Field Guide to the Startup World”, before launching SparkToro - a martech tool that identifies your customers' biggest sources of influence, and the hidden gems - so you can reach them where they hang out. Welcome to Martech Stacked, Rand Fishkin.
Here are the 3 top tools in Rand’s current martech stack:
1: ProfitWell: Revenue operations products that reduce churn, optimize pricing, and give you accurate, free revenue reporting.
2: SparkToro: Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out.
3: Hunter.io: Hunter lets you find email addresses in seconds and connect with the people that matter for your business.
I’m joined today by a man who’s been writing the Chief Marketing Technologist blog since 2008. He’s also founding program chair of the MarTech conference series and VP of Platform Ecosystem at Hubspot - welcome to Martech Stacked, Scott Brinker.
I’m joined today by a man who’s written and spoken extensively about how small businesses can improve their presence in local search engines. He’s served as VP of Product Strategy for ThriveHive, Director of Local Strategy for Moz, and was the co-founder of GetListed.org. He’s now the founder of Tidings - an app that automatically builds your email newsletter from social content, bookmarked links, and RSS feeds. Welcome to Martech Stacked, David Mihm.
Here are the 3 top tools in David’s current martech stack:
1: GoogleMyBusiness: Connect with customers across Google Search and Maps.
2: Shopify: Create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.
3: MailChimp: Turn audience insights into personalized marketing with an email platform that gets smarter over time.
I’m joined today by a man with over 10 years of experience producing innovative multi-platform marketing campaigns for top entertainment brands and Fortune 500 companies including DreamWorksTV, Google Play and PepsiCo. He currently heads up the marketing for an all-in-one influencer marketing platform and social listening tool. Welcome to Martech Stacked, the CMO of Tagger Media - Diogo Felippelli.
Here are the 3 top tools in Diogo’s current martech stack:
1: Google Ads: Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
2: LinkedIn Ads Manager: Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. Reach decision makers. 630M+ member reach. 3.5x higher CVR for B2B.
3: Facebook Ads Manager: Create and manage ads on mobile or desktop. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network.
I’m joined today by an operations geek, team-builder, foodie, traveler, and philanthropist all rolled into one - someone who’s created, built and sold multiple software and is now focused on building the most powerful webinar platform designed for growth. Welcome to Martech Stacked, the Co-Founder and CEO of Demio - David Abrams.
Here are the 3 top tools in David’s current martech stack:
1: Intercom: Build better customer relationships through conversational, messenger-based experiences with Intercom.
2: Webflow: Build responsive websites in your browser, then launch with our world-class hosting or export your code.
3: Active Campaign: Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
I’m joined today by a product growth specialist who helps product-led companies optimize their user onboarding experiences to convert more trial users into lifelong customers.
He’s host of two podcasts - Growth Marketing Today and Product-Led Podcast - and the producer and host of the Product Onboarding Teardown video series for Product Led. Welcome to Martech Stacked, Ramli John.
Here are the 3 top tools in Ramli’s current martech stack:
1: Descript: Record. Transcribe. Edit. Mix. As easy as typing. Take control of your podcast with Descript.
2: FullStory: Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.
3: SQL (and CodeAcademy.com)
SQL (pronounced "ess-que-el") stands for Structured Query Language. SQL is used to communicate with a database. According to ANSI (American National Standards Institute), it is the standard language for relational database management systems.
I’m joined today by a man who’s authored 4 books on social media, including his latest one on influencer marketing - “The Age of Influence”. He’s also a consultant, a speaker and a university educator - welcome to Martech Stacked, Neal Schaffer. (You can find Neal over at NealSchaffer.com)
Here are the 3 top tools in Neal’s current martech stack:
1: ActiveCampaign: ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
2: BuzzSumo: Find the content that performs best & collaborate with the influencers who matter
3: Respona: The all-in-one digital PR and link building software that combines personalization with productivity.
I’m joined today by a lady who specialises in helping companies get amazing leads with paid ads & social media - so they can make more money. She’s a marketing coach, a social media strategist and an agency owner - welcome to Martech Stacked, Ashley Monk.
Here are the 3 top tools in Ashley’s current martech stack:
1: SuperHuman: A tool that claims to be the fastest email experience ever made
2: ClickUp: A tool that claims to be the oce app to replace them all
3: Loom: Video messaging for work
I’m joined today by an ex marketing specialist and content consultant for Google. She’s an award-winning digital marketing consultant, speaker & social media trainer who helps businesses get seen online and attract more customers - welcome, Laurie Wang.
Here are the 3 top tools in Laurie’s’ current martech stack:
1: ConvertKit: Email marketing tools and automation you need to grow your blog and business.
2: InShot: Trim video / Remove the middle part / Split video / Merge clips / Adjust speed
3: Canva: Collaborate & create amazing graphic design for free
I’m joined today by a man who believes that the Internet is the missing link between our Brain and the Universe. He’s Founder and Host of Everyone Hates Marketers and Senior Marketing Strategist at Hotjar - welcome, Louis Grenier.
Here are the 3 top tools in HotJar’s’ current martech stack according to Louis:
1: Word of mouth customer research - This is absolutely critical according to Louis in order to make your martech stack work effectively
2: Segment - A customer data platform that makes good data accessible for all teams.
3: Tableau - Tableau helps people see and understand their data
Today’s episode of Martech Stacked features a man who believes that high quality marketing automation shouldn’t just be reserved for larger organisations. Back in 2014 he was struggling to find a marketing automation tool to fit his own needs - so he decided to build his own one! Welcome to the co-Founder and President of Plezi.co, Charles Dolisy.
Here are the 3 top tools in Charles’ current martech stack:
1: Plezi: Marketing automation software for B2B marketers
2: Zapier: Connect your apps and automate workflows
3: Ahrefs: SEO Tools & Resources To Grow Your Search Traffic
Joining us for episode 7 is a man who for the past 6 years has focused on one of the most difficult online advertising channels to get right - LinkedIn. Now he’s one of the world’s most renowned LinkedIn advertising experts as well as being a LinkedIn Course instructor - and Host of the LinkedIn Ads Show - AJ Wilcox from B2Linked.
Here are the 3 top tools in AJ’s current martech stack:
1: SQL - A domain-specific language used in programming
2: CRMs such as HubSpot CRM - Free CRM software
3: Google Data Studio - Bring all of your data together into one visual platform
Joining us for episode 6 is a man who founded his first marketing agency in the year 2006. He’s worked with brands such as Expedia, AutoTrader and Totaljobs, combining technical SEO, authority content and creative digital PR to help his clients achieve their organic performance goals - Kevin Gibbons from ReSignal.com.
Here are the 3 top tools in Kevin’s current martech stack:
1: Google Data Studio: Bring all of your data together into one visual platform
2: SEOmonitor: SEO platform for SEO agencies
3: Gorkana: Media database & media monitoring
I’m joined today by a man who helps brands scale through Facebook Ads and Marketing Funnels. He’s a popular marketing event speaker, a cracking podcaster and his agency is a preferred Facebook Marketing Partner due to it’s spend of over £1m in ads per year. Welcome to Martech Stacked, Gavin Bell.
Here are the 3 top tools in Gavin’s current martech stack:
1: ClickFunnels: Marketing Funnels Made Easy
2: ConvertKit: Email Marketing for Online Creators
3: Calendly: Online Appointment Scheduling Software
Joining us for episode 4 of Martech Stacked is a brand and video marketing strategist who finds it very irritating that so many big creative and advertising agencies make a lot of money while reporting on bad metrics! He’s a former SEO consultant and video strategist for Distilled, a current brand and marketing strategist for Wistia and a current freelance video strategist - Phil Nottingham.
Here are the 3 top tools in Phil’s current martech stack at Wistia:
1: Wistia (Video hosting & marketing)
2: SparkToro (Market research & audience intelligence)
3:Hubspot CRM (Contact management software)
Read the full show notes over at https://www.contentcal.io/blog/phil-nottingham/
Joining me for episode 3 of Martech Stacked is a lady whose aim is to make social media simple. She helps her clients to make sense of all the social media options available to them, better manage their time on social media, and find the right social media tools and tactics for them - Teresa Heath-Wareing from TeresaHeathWareing.com.
Here are the 3 top tools in Teresa’s current martech stack:
1: Kajabi: All-in-one online business platform
2: Canva: Create great graphics easily & share them with your team
3: Captivate: Podcast hosting service
Read the full show notes over at https://www.contentcal.io/blog/teresa-heath-wareing/
Joining me for episode 2 of Martech Stacked is a man who loves what he does, and what he does - and what he does happens to be helping podcasters to achieve audio influence. He’s a podcaster, TEDx speaker and content marketer with a background in successful entrepreneurship, startups and building global marketing agencies - founder of Rebel Base Media, Mark Asquith.
Here are the 3 top tools in Mark’s current martech stack:
1: TubeBuddy
YouTube optimization
2: Funnelytics
Plan, launch and optimize marketing funnels
3: Response Suite
Surveys to power-up your marketing
Mark also mentioned Captivate (his podcast hosting service) and Geru (marketing funnel simulation software).
Check out the full show notes here: https://www.contentcal.io/blog/mark-asquith/
Joining us for the first episode of Martech Stacked is a man who first started working in the field of SEO in the year 2000. Since then he’s headed-up the SEO for several large organisations, spoken at over 100 international marketing events, and he now runs a successful SEO agency based in London - Lukas Zelezny from SEO.London.
Here are the 3 top tools in Lukasz’s current martech stack:
1: SEMrush
Comprehensive SEO software platform
2: PipeDrive
Sales CRM & Pipeline Management Software
3 equal: SigParser and Gmelius
SigParser finds contact details from your emails and Gmelius lets you share your Gmail Inbox with your team
Check out the full show notes here: https://www.contentcal.io/blog/lukasz-zelezny/
Hi, I’m your host David Bain and welcome to Martech Stacked - brought to you by ContentCal, where I interview top marketers and marketing technologists to discover what martech they use, which are their top tools, why they use the tools that they do and how they integrate everything together as part of their overarching content marketing strategy and martech stack.
Hear from people like social media expert Teresa Heath Waring, Founder of the podcast hosting service Captivate, Mark Asquith and live video expert, Ian Anderson Gray.
During the show I get each guest to share their top 3 martech tools, how the tools fit into their content marketing strategy and how that ties into their bigger business picture.
Mattech Stacked is brought to you by Content Cal, where you can plan, collaborate on, approve and publish your content in one simple and intuitive calendar interface. Check out the show and sign up for your free trial of ContentCal over at ContentCal.io.
To build and harness the power of the ultimate martech stack, tune in to MARTECH STACKED – brought to you by ContentCal.