Sticky Brand Lab Podcast

View Details

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

Thanks for Listening!

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

How the things you put your time and energy into (identity capital) become what you are known for (your identity).
Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase’ a new job, career advancement, or entrepreneurship.
There are many ways to build capital including a degree, your hobby, the books you’ve read, travel and more.
How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose.

Thanks for Listening!You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Income growth strategies are in the works. Come have a listen!In This Episode You’ll Learn

When incorporating your business may not be the right choice.
What a prenup is in the world of entrepreneurship and why you need one.
The main, and maybe even the most important reason, for incorporating your business.
Why choosing the wrong type of incorporation could cost you personally and financially.

Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.

**Resources

Sign up for “News You Can Use” at Sticky Brand LabPlan, Launch, Grow My Business TOOLKIT -** 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

ConvertKit: Our #1 Favorite Email Marketing Platform(This is an affiliate link)

View Details

Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.
But first, they explain what led them to consider rebranding the podcast.

00:00 Introduction: The Concept of 'Someday'
00:28 The Reality of 'Someday' and Its Impact on Dreams
02:04 Rethinking Our Podcast and Embracing Change
03:08 The Domino Effect of Change and Embracing the Mess
03:35 Overcoming Challenges and Saying Yes to the Mess
05:07 The Journey of Becoming an Entrepreneur
07:24 Our Personal Side Hustle Stories
10:34 The Challenges and Regrets of Having a Side Business
14:08 The Turning Point: Saying Yes to the Mess
21:32 Challenges and Triumphs of Having a Side Business
33:53 The Importance of Support and Encouragement in Entrepreneurship
35:11 Conclusion: Small Steps, Big Effects

Resources

Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.

Key Time Stamps

00:00 Podcast Update

00:24 Our Rebranding Journey

01:10 Upcoming Interviews and Content

01:32 The Need for a Business Makeover

02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand

02:37 Understanding Brand Identity

03:18 The Importance of a Sticky Brand

03:48 The Elements of a Complete Brand Identity

04:51 The Difference Between Rebranding and Refreshing

07:22 Five Indicators Your Brand Needs a Makeover

07:36 Examples of Successful Rebrands and Refreshes

18:53 The Risks of Rebranding Too Quickly

21:26 The Financial Implications of Rebranding vs Refreshing

22:19 Conclusion and Call to Action

Resources

Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app!

In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.

Thanks for Listening!

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us at Sticky Brand Lab

Please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

Why a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.
The make-or-break steps for finding and hiring the right developer partner to successfully build your app.
The risky mistake first time startup founders make when coming up with an idea for an app.
The 3 reasons you need to treat your app like a business.

Key points Lori and Nola are sharing in this episode:

(5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers.

(7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built.

(11:10.90) Why you don’t want to hire a dev shop that offers project management for free.

(14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing.

(17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.

(19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.

Fast CTO

Email address: igor@fastcto.com

Connect with angel Investor and CEO, Igor Belagorudsky - Social Links:

Linked In: https://www.linkedin.com/in/igorbelagorudsky/

Instagram: https://www.instagram.com/lookattheigor/?hl=en

Facebook: https://www.facebook.com/fastcto

To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page

View Details

In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website.

In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.

Thanks for listening! Let’s stay connected!

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The power of integrating rather than compartmentalizing all aspects of ourselves and our varied interests.
How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.
How to match your ideal client niche to your unique attributes.
Email tips for nurturing your existing contacts and growing your customer base.

Key points Lori and Nola are sharing in this episode:03:39 Tara reveals the value of her Ask Muse sessions
14:01 When you're building your business and then life happens
19:53 How Tara packaged her unique offerings
22:40 Email Marketing for Targeted Audience Reach
30:43 Advice for aspiring entrepreneurs
32:34 An amazing definition of a vibrant life

ResourcesTara's websites:

Soulinservice.co
Soulinserviceconsulting.com

Free gift from our Podcast Freebies page for episode #163: Soul Freedom Is

Get your Passion to Profit 12-step Guide for only $2.99.
https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-steps

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.

Thanks for listening! Let’s stay connected!We love hearing your feedback! Write or record your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

Business success strategies are in the works. Come have a listen!In This Episode, You’ll Learn

13 Questions to ask and considerations to ponder, to better understand your goals, passions, talents, and purpose
Different ways your values and priorities might show up in a side business.
How your life stage may change your passion and purpose - multiple times

Key Points Lori and Nola share in this episode

01:07 Personal Experiences with Unreasonable Career Choice Pressures

02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At

03:59 Do You Need to Find and Follow A Single Passion?

04:56 The Concept of Having a Purpose That Transcends Your Career

06:45 Beware the Influence of Society on Defining Your Purpose

08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life

09:38 Does Your Work Define Your Purpose? A Revealing Statistic

12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business

13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities

18:54 Aligning Your Business with Your Values: Considerations & Questions

21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices

25:05 When You Go and Go and Go With the Flow

28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion

32:03 The Legacy of Passion and Purpose

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life.

Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled the holiday season can be, and finding a little time for self-care can be challenging.

That's why we're gifting you, our listeners, with a relaxing mindful meditation. It comes to us courtesy of our dear friend and past podcast guest, Michele Molitor, CEO and founder of Nectar Consulting. Michele is an executive coach for entrepreneurs and business leaders, as well as hypnotherapist, speaker, and author. Her 15 minute guided gratitude meditation is sure to bring you all of the de-stressing vibes and self-care needed for a peaceful path to a winning holiday celebration. We hope you enjoy it so much that you'll want to bookmark the link to it, which you'll find below, so that you can come back and listen to it again and again.

Thanks for listening! Let’s stay connected!We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ResourcesMichele Molitor’s Gratitude Meditation: https://youtu.be/FwcyQU64Zsc?si=Z5O5-Dbazn6ulsyi

https://michelemolitor.com/

Nectar Consulting: https://nectarconsulting.com/

Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
Sign up for “News You Can Use” at Sticky Brand Lab

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined. We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success.

Thanks for listening! Let’s stay connected!
We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn:

How perseverance can pay off... big time.
We don't always know the struggles that came before someone's success.
Why you shouldn't immediately judge an unexpected outcome as a failure.
Lessons learned from painful comebacks so you don't make the same mistakes.

Just a few of the many key points Lori and Nola are sharing in this episode:

11:02 The story of the struggling girl who got fired and came out on top.
17:49 This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu.
27:35 What Nola and Lori have learned from failures.
35:45 Lessons Tim Ferris learned about failure and success.
... and more fascinating stories of setbacks turned comebacks.

ResourcesPlan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
Sign up for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.

Thanks for listening! Let’s stay connected!

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you'll learn:

How big and fast the mountain of information at our fingertips has grown.
How technology has changed the way our brains prefer to take in information.
The one digital invention that keeps us scrolling and scrolling and scrolling....
How predictive technology can anticipate your next move.
The affect technology is having on digitally native children.
Ways to climb out of the rabbit hole and take control of your tech-induced habits.

Key points Lori and Nola are sharing in this episode:
4:48 Surprising revelations that made Lori's jaw drop.

14:22 The Multi-Tasking Myth

22:48 The addictive side effect of this one tech improvement

28:03 Pavlovian psychology applies to social media

30:17 How tech affects children

35:13 Solutions to Managing Technology Addiction and Improving Focus

44:44 "Stolen Focus" Recommendation

ResourcesPlan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.Sign up for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, increase marketing and PR savvy, refine communication skills, bolster networks and networking skills, and enhance leadership abilities. Tune in to learn how starting a side business can open doors in your primary job and career.

Thanks for listening! Let’s stay connected!We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

The amount time and energy the typical side-business owner actually invests in their business. The number may surprise you.
Five skills we built by running our own side-businesses, and how they spilled over and supercharged our careers.
Regardless what business you're in, you are in the sales business. You can take that skill anywhere.
The most authentic way to network is to focus on giving. You'll be surprised at what you'll receive

Key points Lori and Nola are sharing in this episode: 0:00 Starting a Side Business Benefits
2:41 Examples of how side businesses helped advance our primary careers
4:38 Statistics that bust myths about running a side business
8:37 How a side business strengthens your sales skills
15:59 How a side business increases your PR & Marketing skills.
19:15 How a side business improves your corporate communications skills
24:47 How a side business enhances your network and networking skills
29:09 How a side business increases your leadership skills
30:09 Putting it all together

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge? While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage.

In this final episode of our three-part series on microstressors, Lori and Nola equip you with quick and easy stress management techniques that can turn microstressors into powerful tools for success. Don't let that sneaky microstress disempower you; let's harness it together to create a more positive, empowering journey.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode, You’ll Learn

The importance of recognizing and responding to small stressors appropriately.
How to tune into your body's response to different situations so you can cut stress off at the pass.
How to apply invaluable, easy-to-do stress-relief techniques.
Tips on asking for help effectively and communicating your boundaries to others.

Key points Lori and Nola are sharing in this episode:12:35 Your answers to these questions reveal when and how to stop a stressor in its tracks.
8:17 Do any of these signs of stress ring true for you?
23:32 Safe, savvy boundary-setting tactics to protect your time and energy.
28:48 The most effective way to get someone to WANT to help take some of the load off.

Resources

For a deeper dive into the effects of unchecked microstress, listen to Episodes 148 & 149.

Subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture.

Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and leveraging word-of-mouth for your business.

Learn the merits of collaborating with communications and PR consultants, and how to choose the right PR pro for you. Jamie emphasizes the need to tailor messages keeping the target audience in mind, the value of prompt responsivenes, and the magic of fostering relationships, both in your network and in the media.

Lastly, Jamie uncovers her unique approach to achieving equilibrium between her personal and professional life. She shares her tricks on managing family, fitness, and her passion for entrepreneurship, offering an unusual take on what balance means. Listen to her secret recipe for incorporating moments of gratitude, self-care, and mindfulness into her daily routine. From the soccer fields to her own business, Jamie's energizing life is a mirror of the power of balance and passion, promising to inspire you in your entrepreneurial journey.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Resources

www.jlevincommunications.com

https://www.linkedin.com/in/jamielevin/ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

View Details

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset.

In this enlightening discussion, we reveal the three forms perfectionism can take. And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections.

Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it’s through our mistakes and setbacks that we truly learn and grow.

We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let’s get started, let's learn to embrace our shortcomings and celebrate our growth.

In This Episode, You’ll Learn1) How perfectionism contributes to the fear of failure,
2) The root causes of perfectionism and the fear of failure; and
3) What we can do to overcome perfectionism and embrace failure

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

View Details

Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but aren’t sure if your different approaches would work, this episode is for you!

Join hosts Nola Boea and Lori Vajda as they sit down with a remarkable father-daughter team who decided to start a nonprofit together in order to make a difference in their community. How was it to work alongside your parent? How do you handle conflicting viewpoints, leadership, and—most importantly—keeping your relationship intact? Learn the secrets to their business success as they share their motivational entrepreneurial journey with you, along with priceless insights and practical advice to help you launch your business venture with your dad.

Thanks for listening! Let’s stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

How partnerships between fathers and daughters can drive success, whether you run a for-profit or a not-for-profit company
A key component of successful family-run businesses is being driven by a common sense of purpose.
Gain insights into the challenges faced by father-daughter teams and valuable tips for navigating them
Hear how family partnerships are not only about the present but also about building a lasting legacy that can impact communities and society as a whole

Key points Lori and Nola are sharing in this episode:

(02:04:80) The numbers tell the story. Family firms across the board outperform traditional, non-family-run firms in key areas, including financially.

(06:59:70) The where, what, and how of an idea to launch a business together came about while in a U HAUL. It led to a conversation looking at what the future of our nation holds for my daughters.

(08:06:90) How do you choose a name for your business? For 'Buck', it needed to align with a purpose and passion to support leadership in youth

(14:11:40) The decision to start a nonprofit vs. a for profit organization is not easy and takes many factors into consideration. One factor stood out above the rest

(17:45:70) The key—the arguments or conversations—are really focused on the how and what's the best and most effective way. You have to have great respect for each other's strengths and weaknesses.

ResourcesACEs: Website
Buck Martinez: LinkedInKrissy Webb: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don’t have the time right now.”

Stay tuned, friend, for what is sure to be a lively discussion as co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, author, and podcast host, Nikki Oden, of the hit show, Love Your Mom Life, as she shares valuable insights and strategies for the importance of prioritizing personal growth, reigniting passions, and embracing new opportunities as a means to lead a more fulfilling life.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Discover the power of shifting your perspective and embracing the unknown to unlock a world of exciting possibilities
The benefits of making new connections and forming relationships, both personally and professionally
How to prioritize personal growth, reignite passions, and embrace new opportunities as a means to lead a more fulfilling life

Key points Lori and Nola are sharing in this episode:

(03:47:10) Why is it so hard for moms to prioritize “starting something new,” whether professionally or personally, especially in the context of a very busy mom life?

(06:45:70) No matter what type of “working mom” you are, you still need something that's yours outside of mommy and wife, of course. How do you get it without feeling guilty, overwhelmed, or burnt out?

(10:52:60) Breaking the deep-rooted belief that putting yourself first as a mother is selfish. Why it’s important and how to do it without feeling guilty

(14:10:50) The benefits and importance of modeling self-care and pursuing your own aspirations for your kids at different stages of their development

(19:54:50) Our expert offers tips and strategies for how moms can learn to overcome those feelings of self-doubt or guilt and prioritize their own aspirations

Resources

Love Your Mom Life, podcast - Listen on Apple

Book: "But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More." - Amazon

Connect with Nikki Oden - https://youridealmomlife.com/

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

But Definitely Wear Mascara: Hacks to Help You LOVE Your Mom Life (and Yourself) a Little More

View Details

Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process.

In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an in-depth discussion. If you've ever wondered how you can turn your talents, interests, skills, or career experience into a livelihood or whether working with a career coach is right for you, this interview is a must-listen! Prepare to be inspired as you learn how to build a business or career that genuinely motivates, excites, and inspires you.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Would you like to be a guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

How asking yourself this one simple question can help you turn your passion, purpose, or talents into a money-making career
The signs that it’s time to make a career pivot
How to level up your professional experience
Working with a coach can help you accelerate your path to leadership or entrepreneurship

Key points Lori and Nola are sharing in this episode:

(04:37:00) The fundamental difference between a career mentor and a career coach.

(06:36:70) Although you might seek coaching services to help you reach a goal or with a desire to make more money, get a promotion, or have an easier time at work, all those things are generally symptomatic of a larger issue that's happening.

(09:17:30) We say you can do anything, but we don't say you can do many things. The values and goals that you had professionally in your 20s are going to be different when you're in your 40s, 50s, and beyond.

(11:15:20) How to combine setting goals with the steps to taking action so that when you feel like you are out of your comfort zone, you still feel like you're making progress.

(17:04:90) Often, people walk away from tenured careers and successful positions because they could not get through an interpersonal challenge they had with someone in the workplace. Here’s what to do first.

Resources

Connect with Gretchen Skalka: Career Insights Consulting

The Plight Attendant: Show Link

Gretchen Skalka: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business!

In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her describe how she used her natural talent, insight, and experience to go from being a successful marketing director to becoming a full-time entrepreneur.

If you've ever wondered what it feels like to turn your passion into a livelihood, this two-part interview is a must-listen! Get ready to be inspired and discover the path to a business or career that truly inspires, excites, and fills you with happiness.

Thanks for listening! Let’s stay connected!

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Why losing track of time while doing something you love or are good at is a sign that you're on the right career path
The signs that it’s time to make a career pivot
How to use your natural skill, interest or talent as a guiding force towards your ideal career or side business
Both interviews are brimming with tips and insights on transforming your passion into a lucrative career

Key points Lori and Nola are sharing in this episode:

(01:50:00) Steve Jobs quote on finding a career you love and why you shouldn’t settle until you do.

(06:51:20) It’s incredibly important for you to realize that what you have to contribute is so much more than your title, especially given the amount of time you spend doing that function.

(08:24:80) The frustration that comes when you either don't feel empowered to tap into that part of yourself (your talent, skill, or passion) or have never had the opportunity to even know that you can draw upon it

(10:54:10) Immersive career coaching and how it helps you identify what excites you so you can succeed in your interview or business

(20:29:51) Career coaching that expands to include the entire lifespan of your career, and that career could be in one place or many places. It also could be with your turning a passion into your profession

Resources

Connect with Grethen Skalka: Career Insights Consulting

The Plight Attendant: Show Link

Gretchen Skalka: LinkedIn

Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!

View Details

Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either.

These small individual stressors, such as constant meetings, deadline pressures, and the challenge of balancing work and life—may not seem overwhelming on their own. But, what you don’t know CAN hurt you! Join hosts Nola Boea and Lori Vajda as they teach you how to “tune in” to these subtle stressors so you can regain control of your well-being and improve your professional performance.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode, You’ll Learn

The surprising impact of 'micro-stresses' that go unnoticed
Why low level stressors undermine your wellbeing
Discover how those tiny 'micro-stresses' can add up and what you can do to reduce, minimize, even eliminate them

Key points Lori and Nola are sharing in this episode:(01:59:05) Why you need to be aware of the microstresses that affect you on an individual level

(03:08:21) When we're unaware of our low level stressors, we're not able to identify why we feel the way we do or use the same stress management tools that we would for high levels of stress

(05:09:30) Awareness is the first step because, without awareness, you can't take action

(07:57:07) This is one way to identify the typical microstressors that have the greatest impact on you

(13:41:30) Focus on the what, who, and when microstressors appear so you know where and how in your body you experience them both physically and mentally

ResourcesYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it’s not surprising that 83% of survey respondents said they were burned out.

In this episode, we pull back the curtain on the stressors that might be unimportant on the surface but could be impeding your wellbeing. Join hosts Nola Boea and Lori Vajda as they discuss microstressors and how, if unaddressed, they can result in chronic stress, tension, anxiety, and burnout. Learn how to reduce the effects of stressors to maintain healthier relationships, set clear boundaries, and improve your interpersonal communication.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode, You’ll Learn

How small annoyances, interpersonal conflicts, time pressures, and other routine challenges can have a significant impact on your well-being
Why it is crucial to identify microstressors in order to effectively address them
Learning to manage microstressors can lead to improved communication skills, better time management, and a good night’s sleep

Key points Lori and Nola are sharing in this episode:

(02:45:11) The relationship between your general well-being and your professional identity and why that might not keep you stress-free

(05:11:21) How well you can move from your personal to your professional life depends on how well you can manage burnout, microstressors, and work/life balance.

(10:47:88) The 14 different microstressors that are constantly present but that you might not be aware of.

(12:20:07) The types of microstress that can often deplete your emotional reserve.

(14:20:80) This category of microstressors challenges your identity or self confidence.

(18:50:30) Reducing low-level stress can strengthen your resilience. Here are six suggestions for things you can do.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.

In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct value proposition.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

By the end of this episode, you’ll learn

How to create messages that resonate with your target audience
Strategies to identify and address your audience's pain points
Discover effective tips for infusing your brand's personality and authenticity into your messaging
Ways to integrate storytelling techniques into your messaging to engage, captivate, and emotionally connect with your audience

Key points Lori and Nola are sharing in this episode:

(05:49:25) Sales success depends on developing a deeper connection with your audience. This is something that many business owners find difficult, and here’s why.

(07:05:03) How to hire a "team" without a huge investment so you can grow your business, including when and how not to do it.

(12:44:92) The 5 questions you need to ask yourself to write your own brand messaging

(14:49:25) Do's and don'ts for writing copy in general, and, more specifically, for your website

(16:55:51) The 3 most important pages and information every business website should contain

Resources

Connect with Lisa Mullis: Paraphrase Communications

High-converting Homepage Copy + Layout Template: https://training.paraphrasecomm.com/hchpsbl

Copy Camp for Homepages Live: https://training.paraphrasecomm.com/cch2302

Live workshop series to learn how to create a heart-centered homepage. The one-time fee is normally $97 but Lisa is offering a special deal for our SBLab community: $10 off using promocode: CCHLOVESBL OR you can go directly to: https://training.paraphrasecomm.com/offers/oVu7tuVv?coupon_code=CCHLOVESBL

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties.

In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us as we uncover the negotiating skills and tips to help you achieve remarkable success regarding contracts, collaborations, or career advancements and more.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Learn essential negotiation techniques tailored to women
Strategies and tips to boost your confidence in negotiation settings
Discover effective communication tactics and tips to overcome challenges and drive success
Leverage negotiation strateges to position yourself for promotions, salary increases, and leadership roles
Key points Lori and Nola are sharing in this episode:

02:09:37) Researchers identified this startling discovery:The gender gap in negotiation starts at an unbelievably young age!

(08:27:30) Why our guest negotiated her job role during her interview and the incredible outcome it yielded as a result.

(10:33:22) The gender differences between the way men do negotiations and women do negotiations

(14:27:56) Regardless of gender, this is the mindset or self-talk that typically gets in the way of successful negotiations.

(17:36:06) Common negotiation mistakes, including getting comfortable saying “no”, what to do when you make a mistake, easy tips to help you turn it around.

ResourcesConnect with Andi Haddad - LinkedIn

Connect with Andi on Instagram

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment?

In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer for notable award-winning hits networks, about her transformative journey into self-employment. Join us as she reveals her valuable insights, essential tips, and resources that will empower you to confidently navigate your own entrepreneurial path.

Thanks for listening! Let’s stay connected!For helpful tools, tips, and inspiration delivered to your inbox, sign up for “News You Can Use” at Sticky Brand Lab

Please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

The importance of embracing new opportunities and taking calculated risks for personal and professional growth.
Tips for applying prior experience to drive innovation and success in a new role, industry and marketplace.
Strategies for effectively navigating the transition into new entrepreneurial path
Practical tips, steps, and secrets for how to successfully identify and apply transferable skill in a new entrepreneurial setting

Key points Lori and Nola are sharing in this episode:

(08:31:29) How to identify the specific skills from your prior career that can help you transition into your current role.

(10:59:79) Starting a business can be a bit intimidating at the start, particularly when it comes to seasoned owners. Here’s how you yourself can navigate that kind of terrain where you're not necessarily the go-to expert.

(14:53:29) We’re told you shouldn’t work with your spouse. Tips you can use if you want to go into business with a friend, spouse or family member.

(16:55:94) Why failure is a good thing when you’re just starting out. Here’s how you can use honesty, integrity and the experience to improve your customer/client relationships.

(20:00:03) This stands out as the one thing our guest wished she’d known at the start of her journey.

ResourcesConnect with Shari Cedar - https://www.linkedin.com/in/sharisolomoncedar/

AK Building Services: https://www.akbuildingservices.com/

Notion - Panda Doc - EHub (Timekeeping)

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Transcript

View Details

Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses.

In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, about her life-changing decision to leave a successful career and venture into the world of entrepreneurship. Join us as we uncover the reasons behind her bold move and the unique path she embarked upon.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

Please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

The rewards and challenges many women face managing both career and entrepreneurship
Strategies and tips for effectively navigating the transition into side businesses
Recognizing and overcoming feelings of imposter syndrome
Practical tips, steps, and secrets to launching a new entrepreneurial journey

Key points Lori and Nola are sharing in this episode:

(05:23:37) After having a successful career as a producer and executive producer for many hit reality TV shows, hear why Shari Cedar decided to make a shift at that time in her career and start a side business.

(07:14:27) There’s a saying, “the straw that broke the camel’s back,” here the pivotal moment that led her (and many others) to reevaluate her successful career and make a life changing decision.

(10:41:49) The how, when, what of making the transition from full-time employee to full-time entrepreneur

(13:02:12) As the vice president of a family owned company Shari explains what skills from her prior career helped her the most on her entrepreneurship journey?

(16:00:96) Four + tips for making the transition from full-time employment in your field to entrepreneurship - you can put into immediate action, even if your new business is in a new industry or marketplace

Resources

Connect with Shari Cedar - https://www.linkedin.com/in/sharisolomoncedar/, https://www.akbuildingservices.com/

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

The global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship.

We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience, and interests into multiple streams of income. But that’s not all; many are choosing to create lifestyle businesses that allow them to earn a living while still enjoying life.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or voice your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen! In This Episode, You’ll Learn

Is a lifestyle business the right career solution for you?
This is quickly becoming an option for people who want to turn their skills and hobbies into businesses
How and why we need to shift our thinking and take a holistic approach to personalizing a career path and life journey

Key points Lori and Nola are sharing in this episode:

(04:28:13) Why working for retirement is so antiquated, unhealthy and not applicable to today’s way of life

(07:17:21) This new retirement trend is one we think doesn’t make sense and should be “fired”

(10:22:75) What really needs a paradigm shift is our conscious, unconscious, and biased views of work, leisure, and life

(11:42:85) From passive and active income streams to entrepreneurial side businesses, these are all parts of designing a personalized or customized career, business, and lifestyle

(12:58:46) How more employees over the age of 45 are being forced to leave their positions before they are ready

(20:15:06) S.L.A.P. the Strategic Life Action Plan you can use to design a career and/or business that fits your lifestyle.

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience.

Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target audience by using the tricks, techniques, creative applications, and action steps discussed in this episode.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. You’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Gain insights into how to create stories that resonate with your target market, reflecting their values and aspirations
Learn to incorporate storytelling into different platforms, including social media, video content, blogs, and live events, to produce a unified and powerful brand narrative.
Practical tips, steps, and strategies to align your brand's values, mission, and personality with your storytelling efforts
How to use storytelling to captivate your audience, keep them coming back for more, and nurture customer loyalty

Key points Lori and Nola are sharing in this episode:

(04:15:84) What brand marketing and brand advertising have evolved into is so different today than in traditional marketing.

(06:02:33) This is why brand storytelling is the future of marketing and how sales teams can use storytelling to strengthen their brand and messaging.

(08:27:06) The connection between a person’s experience, passion, storytelling, and marketing. This is how you connect customers to your offer.

(10:59:19) A good story doesn't have to be true, it has to tell the truth. Here’s what David thinks makes a story good or bad, and what he says many marketers are getting wrong.

(12:21:4) Event organizers, marketing firms, and sales departments can use these four steps to develop a unique brand story.

(16:11:25) Our brains are wired for stories, here’s an example of how David uses storytelling experientially in the events he produces.

Resources

Go West Creative Group
Instagram - Digiwest
Connect with David Fischette - LinkedIn

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life.

And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself.

Today is the Fourth of July, also known as Independence Day, here in the US. It’s a national holiday and an extended weekend that a lot of Americans look forward to.

Traditionally, during this time, families and friends come together, usually for cookouts, to watch fireworks, and to do other fun activities. Some people may take the long weekend to de-stress and do low-key things like curl up with a good book.

So on that note, today, July 4th, 2023: we’re practicing what we’re preaching, which means Nola and I are taking time off to spend time with our families and get in a little R&R.

We hope you are also taking this time to enjoy loved ones and focus on your own well-being. Because it’s essential to your overall, long-term success and fulfillment as an entrepreneur. It’s part of living a vibrant life!

In the meantime, if it fits into your self-care plans, we hope you enjoy this replay of an episode on Intuitive Self-Care.

With that being said, we will be back next week with another fresh, full episode to help you start your side business.

Have a wonderful week!

View Details

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life. Listen as this musician-turned-entrepreneur discusses the twists, turns, and unexpected detours he underwent as well as the practical steps, ideas, and solutions that ultimately led to his own successful business adventure.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

The remarkable entrepreneurial story of what happens when you dare to chase your dreams
How to embrace change and use it as a catalyst for growth
Practical tips, steps, and secrets to launching an entrepreneurial journey
How your experiences can shape your entrepreneurial perspective on starting a creative business

Key points Lori and Nola share in this episode:(06:18:37) After initially concentrating on DJ services for corporate events, we broadened our selection by creating multimedia packages to enable us to serve all of our clients' needs in a single location.
(10:47:44) The two valuable skills and lessons learned from those early days in business that have proven to be valuable and helped make the company the success it is today.
(14:35:77) How to turn failure into an asset and use it as an opportunity to go in a new direction One example is telling people stories of your own failures; those are the stories that actually really resonate.
(17:42:75) Owning a small boutique business has many challenges; one of them is finding balance between work and personal life.
(20:24:21) The counterintuitive technique for building trust with a new client.
(21:20:14) The influence of storytelling over messaging as a powerful tool for communication.

ResourcesGo West Creative Group
Instagram - Digiwest
Connect with David Fischette - LinkedIn

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Whether it’s setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no’ to others.

One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy so you can assert your needs and desires with confidence - and there’s nothing selfish about that.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode, You’ll LearnHow your tendency to prioritize other people's needs over your own can lead to burnout, overwhelm, and anxiety

Why the greatest act of selfishness is loving and caring for yourself
True meaning of self-loyalty
Brainstorming activities that feed your soul and give you energy

Key points Lori and Nola are sharing in this episode:(02:55:13) A recent survey showed why 49% of Americans said they would self-identify as people pleasers.

(04:17:55) Do you exhibit any of these nine behaviors? You might just be a “people-pleasure”.

(06:22:57) How to tell if you’ve been socialized to be people pleasers or if it’s just naturally part of your personality.

(09:58:08) Our definition of people pleasing comes from Natalie Lou, the author of The Joy of Saying No. She defines the behavior this way.

(11:27:46) 10 signs that you might be trying too hard to make other people.

(14:49:67) Three tips to help you break the people pleaser behaviors.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

We may be tempted to give credit and accolades to successful entrepreneurs like Richard Branson or Anne Wojcicki, co-founder and CEO of 23andMe, for their drive, innovation, and remarkable success. However, the credit would be misdirected, at least partially. In fact, some of today's most successful businesspeople were influenced by their business-owning parents.

How does our upbringing influence our entrepreneurial spirit? In this special Father's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role fatherhood plays in the lives of entrepreneurs. Whether you’re a business owning parent or an aspiring entrepreneur, hear from successful CEOs and founders as they share the parental role models who inspired them.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Nature and nurture both play a role in developing future entrepreneurs
How CEO fathers of daughters are leading women's advancements in both the corporate and entrepreneurial worlds
The influence parents have on children’s business interests
Simple ideas parents can use to mentor and help steer their children down a path to business ownership

Key points Lori and Nola are sharing in this episode:

(01:40:23) According to a study, male judges who were the fathers of daughters were 16% more likely to decide in favor of women's rights.

(03:41:71) The ways in which fathers influence their daughters, and how having a daughter influences fathers to be better leaders

(04:09:81) Journalist, entrepreneur, and founder of the5starz company, Noa Gadot, shares what she learned from interviews with successful entrepreneurs

(05:27:37) When we asked guest Carly Reiley, founder of Overpriced JPEGs, about her parents' influence, she had this to say about her father.

(07:42:50) Natalie Nixon, author of the Creativity Leap and Founder of Figure Eight Thinking, shared the best career advice she received

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation?

In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman about the difficulties she encountered in determining her business's "why." Is knowing your "why" important? Our answer may surprise you. Hear how we helped Beth discover her unique ‘why’ and how you can use our process to find yours.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Which is more important when starting a business, knowing your “How” or knowing your “WHY”?
How knowing your purpose can lead you to find your “Why”
Knowing your how, what, and why are the three steps to achieving personal satisfaction
Practical tips and questions to ask yourself so you can find your entrepreneurial “Why”

Key points Lori and Nola are sharing in this episode:

(02:54:12) According to surveys, dissatisfaction with a career is the second most popular reason for wanting to start their own business. This is the #1 reason.

(07:57:03) Knowing what is your motivator when things get tough, is only part of understanding your ‘why’, but it’s not more important than knowing ‘how’

(10:47:13) When you’re in a state of joy, your impact may not be visible, but your impact on the world is profound.

(14:52:09) Here are five reasons you don’t need to know your your 'why'

(23:19:77) Here from the listener as she shares her thoughts about our approach to finding your business ‘why’

(21:03:14) Four books anyone thinking about starting a business should read

ResourcesInstagram - Beth Ortman's studio - https://www.instagram.com/bethortmanstudio/?hl=en

Connect with Beth Ortman Website - https://www.bethortman.com/

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Are you looking to start your side business in 2023? If yes, this might just be the most important episode you’ll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name.

In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing your business name and domain.

Thanks for listening! Let’s stay connected!

Subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Level up your ‘stand out from the crowd’ ability with insider tips for selecting your business name
Discover the website domain trends that can help you attract your ideal customers
Why you don’t want just one domain in 2023
How to make a business domain’s name work harder in 2023

Key points Lori and Nola are sharing in this episode:

(05:23:01) Three well known brands, the reasons the owners chose them, and the methods they used

(07:23:2) How building trust has become more important for customers in 2023 and why your business’s domain name plays a key role

(10:38:29) Three important purposes of a business domain name

(12:19:09) Three common mistakes many first time entrepreneurs make, along with tips and resources so you can avoid making them

(20:28:78) By avoiding these mistakes and combining them with our five tips, it will free you up to let your creativity run wild to create a name that resonates with you and your customers.

Resources

Name Checkr - namecheckr.com

Name Check - namecheck.com

Name Chk - namechk.com

WordStream - wordstream.com/keywords

Internet Archive Wayback Machine - archive.org

Who Is Request - whoisrequest.com/history

DomainTools - domaintools.com

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Congratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales.

If you haven’t thought about what type of “preneur” you want to be, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share five
important business distinctions between a solopreneur and an entrepreneur.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way,
you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for
“News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review
mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

· The 5 unique differences that set solopreneurs apart from entrepreneurs

· How entrepreneurs and solopreneurs each build and maintain a
profitable business

· While both solopreneurs and entrepreneurs face similar business
risks, their level of responsibility differs.

· As a bonus, you'll get 24 ideas to start your own business.

Key points Lori and Nola are sharing in this episode:

(04:23:21) Three main reasons first-time owners don’t consider the
type preneur they will be and the impact it can have for a successful launch

(05:45:70) If you don't know the differences between an
entrepreneur and a solopreneur, you could make some serious business mistakes,
including filing your taxes incorrectly or register your business with the
government

(07:58:71) Our definition of solopreneur and entrepreneur

(9:46:36) The five main differences between solopreneurs and
entrepreneurs so you can determine which direction is right for you

(19:28:92) 24 possible business ideas that you might consider for
your first-time business

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or
wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Male and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there’s still a lack of mentors and advisors guiding and offering support.

In this special Mother's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role of female entrepreneurs, their vision, and goals, as well as share a special and inspiring story from a listener about a role model who inspired her.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. *Come have a listen!

In This Episode You’ll Learn*

Findings from a survey on gender in entrepreneurship; are women underrepresented in entrepreneurship? Does it matter in 2023?
What the key motivation for starting a business is and why it’s so different between men and women.
Why owning their businesses is a viable way for women to create their own paths to success
Why business owners need to embrace DIY marketing.

Key points Lori and Nola are sharing in this episode:(01:43:23) In a study out of the UK asking young people to name a female entrepreneurial role model, this was the number of respondents who were able to do it. Hear if you guessed correctly.

(02:45:41) Successful female role models influence the next generation of children. As a mother and tech entrepreneur, founder and CEO, Noa Gadot had this to say about her mission.

(05:15:05) Our inspiring female role models and the opportunities these relationships created for us.

(08:27:80) Our decision to step out of our comfort zone, has a profound impact on our children and their friends, especially when they can see themselves in their heroes. Hear from Nikki Oden, a women-owned business leader and author who takes this to heart.

(10:42:68) Our special recognition sent in by Jamie Levin of J Levin Communications, honors mompreneur Shari Cedar

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!

If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

*Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn*

How these creative ideas can get you on local TV and radio
Tips for increasing engagement at the local level
Why organic traffic is more effective, even though paid advertising might yield quicker results
Why business owners need to embrace DIY marketing.

Key points Lori and Nola are sharing in this episode:

(03:43:13) Five benefits of local promotion you might not have considered.

(05:47:91) Three costly mistakes to avoid when using paid promotion in 2023.

(08:41:57) Customers who come to you through organic channels, are more likely to be members of your ideal audience for one simple reason.

(10:52:20) Our five free or low-cost ways to build a steady stream of traffic to your business, including local traffic

(15:02:22) Creative DIY tips for getting press coverage on a local level

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess!

In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about the challenges she faced trying to juggle business, career, and family. Hear as this attorney turned entrepreneur shares her actionable steps, insights, and practical solutions for reducing those feelings of overwhelm so you can find harmony between your personal and professional lives.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe so you’ll never miss an episode.

Want more tips delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!By the end of this episode, you’ll learn

Scalable tips to manage the "double responsibility" of running a business and a household
How to get off the hot mess express to avoid feeling like you’re living in continuous survival mode
Practical tips and resources for running a home-based side business

Key points Lori and Nola are sharing in this episode:

(05:10:55) The pivotal moment when she made the decision to start a business came from a ‘not too proud’ personal experience and the desire to find a solution to a problem.
(06:57:97) The stress spills over just as easily as the joy, maybe even more so. Small steps, like doing a mental dump weekly, can help reduce overwhelm.
(10:01:13) The meaning of “If You Want to Have It All, You Absolutely Can't Do It All" and how to use it to prioritize getting things done
(12:00:75) How this recovering perfectionist stopped perfectionism and the mindset reset she teaches other moms and entrepreneurs so they can enjoy their lives
(15:03:21) The key to prioritizing and managing your time is understanding which of those balls are made of rubber and which are made of glass
(21:03:14) Four books anyone thinking about starting a business should read

Resources

Love Your Mom Life, podcast - Listen on Apple

Book: "But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More." - Amazon
Connect with Nikki Oden - https://youridealmomlife.com/

Sign up for “News You Can Use” at Sticky Brand Lab
You can subscribe to Lori and Nola's show (we love you and want to make it easy) on

Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing.

In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so you can get started creating cold emails that won’t collect digital dust.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What is cold email marketing, and why should you be doing it?
Hw to create the type of emails that readers love and look forward to reading.
Secrets of successful cold email marketers.
Why business owners need to embrace cold email marketing.

Key points Lori and Nola are sharing in this episode:

(02:37:90) The vast majority of marketers seem to follow this format. Here’s what you should do instead.

(04:49:91) Four email marketing tips for cold emails that are sure to be a lot more successful in 2023.

(06:30:23) The number of customer touchpoints needed has increased. This is how and why you should use touchpoints in your email marketing.

(09:02:30) To avoid making this common mistake when sending the first cold email, we recommend you try these 5 recommendations instead.

(17:42:97) Just like a memorable meal requires a few key ingredients, so does a memorable email. Try this with your next cold calling email.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Today’s customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”

Storytelling is a skill that business owners can’t afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!By The End Of This Episode You’ll Learn

Why all business owners could use these tips to improve their storytelling
How to use stories as part of your business branding, marketing and promotion strategy
Harnessing the power of stories can help you be more persuasive, move people to action, and progress into your career.
Secrets of successful of business storytelling.

Key points Lori and Nola are sharing in this episode:

(07:51:73) Before you even decide to become an entrepreneur, you need to be able to answer these two eyeopening questions.

(12:36:73) The following five reasons explain why being a good storyteller is so important, particularly for entrepreneurs but also for professionals in any industry.

(13:01:13) The five key elements that most people either miss or overlook when telling a good story.

(19:28:14) When you are just learning storytelling, it’s OK to be uncomfortable, but you don’t want to be terrified. This tip will help reduce your fears.

(21:11:67) The elements for when and how to tell a story.

Resources

From A Woman To A Leader, podcast - https://limorbergman.com/

Limor Berman Gross Consulting - https://limorbergman.com/

Connect with Limor on LinkedIn - https://www.linkedin.com/in/limorbergman/

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.

In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What is business storytelling?
How you can use stories to help your business stand out in a crowded market space, and win over customers.
The elements of business storytelling.
Why brand and business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.

Key points Lori and Nola are sharing in this episode:

(03:11:70) How stories light up these specific (sensory or motor) regions of the brain when activated.

(05:07:31) This is an example of how telling a story activates brain regions and somatic experiences.

(10:50:93) These are the five foundational elements to help you become a good storyteller. Best of all, they’re so easy to do, anyone can use them.

(17:42:13) This is how a listener can and will use your story and apply it to themselves.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life

In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do now to create a vibrant life, and why retirement doesn’t guarantee you get one.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

Why our idea and ideal of retirement is all wrong!
What questions to ask yourself before you retire.
How entrepreneurship can help you create multiple streams of income.
Why now is the best time to start your side business.

Key points Lori and Nola are sharing in this episode:

(02:11:40) How a socialist movement in Germany led to the creation of modern-day pension and retirement systems

(08:26:51) If you want to create a vibrant life, this is the major reason it’s time to shift the paradigm on retirement.

(09:50:48) We need to retire these five retirement myths.

(16:26:13) In people who have reached retirement age, divorce and suicide rates are rising.

(19:18:06) How Ikigai (your reason for getting up in the morning) is helping people envision an alternative to the traditional retirement.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

How a non-linear career path is different from job hopping.
Take the right steps for nonlinear career path success.
The business side of NFT/Web3 space.
How the key tenets to follow your curiosity can lead to a new career or side business.

Key points Lori and Nola are sharing in this episode:

(05:02:66) How following your curiosity can lead you to discover not only a non-linear career path, but work you are excited and passionate about.

(07:13:38) The journey into the NFT space and Crypto currency began years earlier. However, it wasn’t until 2021 and all the misinformation for Carly to make a career change into the industry with the podcast, Overpriced JPEGs

(10:39:78) The inspiration for Overpriced JPEGs was the lack of understanding. There's a core ideology or kind of ethos to crypto and NFTs, which is around a certain amount of empowerment for creators, as well as empowerment for people.

(12:44:55) If I'm being totally honest, I went and had dinner at Paris Hilton's house. I'm telling you, I think if I was a man, I wouldn't have been invited to that dinner.

(17:26:52) How Carly made the move from NFT podcaster to founder of her own media company and began to diversify its revenue streams.

(30:17:67) Tips for exploring the marketplace on Web3/NFT

ResourcesOverpriced JPEGs podcast - https://jpegs.banklesshq.com/

Bankless - http://podcast.banklesshq.com/

Zen Academy - https://zenacademy.com/

Twitter - @CarlyPReilly

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers.

Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corporate ladder.

In this episode, co-hosts Nola Boea and Lori Vajda explore what a vibrant life and a non-linear career have in common and why you want both!

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What is a non-linear career journey and what does it have to do with living a vibrant life?
How do professionals move between industries and tolerate the uncertainty that accompanies a non-linear career journey?.
Why changing job roles, or even career paths, can bring many advantages – namely, broadening your skill set and bolstering your career capital.

Key points Lori and Nola are sharing in this episode:

(04:59:73) We’re explaining a non-linear career track and how it can have a positive impact on both a person's income and their vitality far into the future.

(07:18:91) The major differences between following a traditional and nontraditional career track

(12:31:81) Whether you choose an unintentional journey or an intentional path, here are some helpful steps you can take to design your non-linear career.

(15:29:60) There are a variety of reasons for choosing a non-linear career, but stage, age, and life circumstances can definitely motivate people to jump ship.

(17:30:13) What is the future of retirement? How has it shifted, and how can pivoting now prepare you for becoming a first-time entrepreneur in the second half of your vibrant life?

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.

In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

How to properly optimize your website in 2023.
What getting an increase in web traffic could mean for your customers and your bottom line.
Thirteen high-impact tactics for driving more traffic to your business website.
How to determine which tactics are best for your business.

Key points Lori and Nola are sharing in this episode:

(03:55:92) There are three major venues you, as a solopreneur or small business owner, can use for capturing prospective customers' attention and driving traffic to your website.

(05:46:51) When it comes to creating content for your website, be the big truck or the sleek car that gets the attention. This is how you get past that clutter and rise above the noise

(8:35:25) Let's say you still don't want to have a lot of time to write blog posts for your website. These tips can help you strategically refresh your website content.

(11:23:90) Organic SEO (search engine optimization), when used strategically, can help drive website traffic, and with these tips, you can do it yourself.

(19:05:60) Social media is an ideal tool for directing visitors to your website. It’s also a perfect example of off-page SEO.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

WordStream - Free SEO tool

Longtail Keyword - Free tool - https://www.keyword.io/

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.

Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What is personalized content and why is it becoming a major social media trend.
Although there is platform overlap, it’s crucial to understand where they differentiate in their reach and audience interaction.
How to take advantage of the analytics and reporting features so you can identify which platforms could offer you the best return in 2023.
Why it is SO important to tailor your posts and platforms in 2023.

Key points Lori and Nola are sharing in this episode:

(03:49:67) This is the one exception that makes it worthwhile for small business owners to invest in using social media to reach a larger audience.

(04:56:21) While paid social media can be costly, earned media is a way for first-time entrepreneurs to level the playing field.

(10:35:04) This new trend is helping small business owners sell more products and services. These are the four surprising key benefits of social commerce.

(14:29:33) Ideal for local businesses, this trend is helping owners get noticed and reach more local customers using Instagram.

(22:41:78) This trend explores how to use social media as a search engine.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

A mindset reset for attracting your ideal customer using social media.
What you must think about before paying for social media ads.
The BEST types of social media content to create in 2023.
Why it is SO important to tailor your posts and platforms in 2023.

Key points Lori and Nola are sharing in this episode:

(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it’s so important.

(07:13:80) Before you put energy into social media marketing, here’s the overarching significance of digital platforms like social media for reaching your prospective customers.

(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers

(15:03:17) If you’re not sure what a persona is and how to use it to create targeted messaging, this is a great explanation

(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platforms

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk’s Tweet asking about up and coming artists who hadn’t sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk’s purchases.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she’s faced, the gender gap in the space, and what’s next for this very creative and talented business woman.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How artist Sara Baumann uses her creative talent to highlight female strength and power.
Why artists see blockchain and its decentralized nature as an opportunity to break gender barriers.
The business side of NFT/Web3 space.
What’s next for the Women and Weapons project

Key points Lori and Nola are sharing in this episode:

(03:02:87) Why Sara has made it her mission to get more women, minorities, and anyone who is underrepresented into the Web3/NFT space

(07:13:38) The serendipitous tweet and how it solidified Sara’s artistic journey into the NFT space

(13:41:83) The inspiration for Women and Weapons was women of the mid-century era because of how they were not viewed as capable, courageous or brave.

(19:19:19) How to conceptualize the NFT business and brand using Women & Weapons as an example

(26:15:35) Tips for building a global marketplace on Web3/NFT

(30:17:67) The various insights that have helped informed the direction of the business and contributed to making make you a better entrepreneur, particularly in the Web3/NFT space

Resources

Women and Weapons -https://womenandweapons.io/

Instagram - https://www.instagram.com/womenandweapons/?hl=en

Opensea Women and Weapons - https://opensea.io/collection/womenandweapons

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an aff

View Details

When it comes to starting a business, even a side business, passion isn’t enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market.

In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your business idea is worth pursuing in 2023.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What makes for a great business idea worth pursuing.
Five ways you can determine if your business idea is a YAY or a NAY.
How to come up with great ideas for a side business.
Why it is SO important to validate there’s a true market demand for your idea.

Key points Lori and Nola are sharing in this episode:

(02:43:27) The five questions to ask yourself to determine if you have a viable money making business idea.

(04:22:31) Why being first to market isn’t always a recipe for success, and what you can do to ensure you’re on the right track.

(07:00:94) Is it necessary to determine the potential product-market fit of a product or service? Yes, but more importantly, this is why it’s crucial.

(11:46:17) How you answer this question can help determine whether or not your solution is a purple cow

(13:09:37) The important reason you don't want to overlook what your test audience or your research is showing you.

ResourcesSign up for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy.

If you’re ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best way to start your entrepreneurial journey, plus we've got over 21 business ideas for you to consider.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What a passive side business is AND why you should start one.
Why making money is a lot easier when you’re starting with a profitable side business model.
How technology has improved and is making it so much easier to BYOB (Be your own boss).

Key points Lori and Nola are sharing in this episode:

(02:39:27) The difference between a traditional side business and a passive income business comes into play
(04:56:90) Starting a passive income business using products you already own or have access to but aren't using
(10:09:04) Get paid for doing something you love, something you're interested in, or something you are passionate about. Here are three ideas for a passive side business that don’t require you to launch on Etsy.
(11:32:62) Ten innovative ideas for downloadable or digital products that you can produce and market
(14:47:01) Consider creating and selling evergreen online courses. It’s so much easier today, and these little known platforms might be your best bet

Resources

Sniffspot - https://www.sniffspot.com/
Neighbor - https://www.neighbor.com/
Swimly - https://swimply.com/
Turo - https://turo.com/
Wrapify - https://wrapify.com/
StickerRide - https://stickerride.com/
Carvertise - https://carvertise.com/
Sparetoolz - https://sparetoolz.com/
Skillshare - https://www.skillshare.com/en/teach
OnZoom - https://on.zoom.us/
Spinlister - https://www.spinlister.com/
Udemy.- https://www.udemy.com/
Coursera - https://www.coursera.org/
Teachable - https://teachable.com/
Thinkific - https://thinkific.com/

View Details

Have you dreamed of being an entrepreneur but haven’t yet taken the leap? There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in this episode.

In Part 2 of our interview, co-hosts Lori Vajda and Nola Boea talk with tech entrepreneur and CTech journalist Noa Gadot about what she’s learned from interviewing female founders. Listen as Noa talks about the lessons that successful women business owners have learned, the challenges they have faced, and the advice they have given her.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

The key pathways – and obstacles – to success for female entrepreneurs and ways you can navigate them.
Why in 2023, we’ll see new forms of entrepreneurship emerge – more diverse, more socially-minded, and more willing to drive the global economy forward.
How, in a crowded marketplace, this is the best differentiator.
Why it’s important to remind yourself that there is always room in the market for you in whichever industry you pursue

Key points Lori and Nola are sharing in this episode:

(02:15:27) The surprisingly similar childhood experience many successful female business owners share in common

(05:24:18) While running a business may feel like a rollercoaster ride, successful entrepreneurs have similar mental stamina that includes this

(07:17:68) Only 2.4% of all venture capital funding for new businesses in the United States went to companies founded only by women. However, this may be the best way to improve that number

(09:02:08) The winning attitude of this female founder made her the most remarkable woman I have ever interviewed.

(10:385:51) Seven lessons from successful women entrepreneurs

Resources

The5starz - https://the5starz.com/

CTech online magazine - https://www.calcalist.co.il/ctechnews/article/hkekkfh00j

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

There are plenty of benefits to starting your own side business. And while the downsides may be few, one important challenge is learning how to manage the stress that comes with being your own boss.

When we aren’t mentally, emotionally, and physically well, our businesses won’t be either. In addition to contributing to burnout, poor stress management and coping techniques can ultimately impede the growth and momentum of a company. In this episode, co-hosts Lori Vajda and Nola Boea are sharing their fifteen tips, techniques, and tools to help you reduce and manage stress so you can successfully and confidently run your side business.

Thanks for listening! Let’s stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

15 stress-reduction tips, techniques, and apps you can use to reduce stress.
Key questions so you can easily identify your priorities, thus reducing stress.
Detailed techniques to improve relaxation.
How to avoid exhaustion and burnout.

Key points Lori and Nola are sharing in this episode:

The precise meaning of experiencing stress, which can be both good and bad (02:59:83).

(06:11:52) Anxiety, which can increase feelings of stress, looks and feels different. Here’s what anxiety looks like.

(07:08:43) Whether you stay in the business you start or go back to a traditional career, entrepreneurship teaches you things that will advance your business or career.

(08:02:66) These are seven benefits of stress management that you probably never realized.

(12:05:49) Our 15 easy to implement stress reduction tips, techniques, and apps for time management, outsourcing, seeking support, and self-care.

ResourcesYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Product reviews are not new, but recently they’ve become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.

Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us.

Thanks for Listening!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

The ways in which successful female tech startups founders are exceeding those established by men.
The surprising and unique skillsets of female tech founders.
What support women need to succeed in the startup world?
Why the biggest barrier to business success isn't gender or gender identity, but something entirely different.

Key points Lori and Nola are sharing in this episode:

(03:13:23) Why and how starting a tech company can have a significant impact on the market and the sector

(04:38:39) Even without a background in technology, this is how you can start a tech company using the knowledge and experience you have in a particular industry.

(07:08:43) Whether you stay in the business you start or go back to a traditional career, entrepreneurship teaches you things that will advance your business or career.

(08:30:09) This is the step-by-step process Noa used to launch her first business, which you can use as a guide to start your own.

(12:05:49) Noa shares the lessons she learned that you can apply to your business journey

ResourcesGuest website: www.the5starz.com

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Looking at things as they are, rather than as we would like them to be, enables us to set an intention and make sure that everything that is under our control is in line with that intention.

With that goal in mind, co-hosts Lori Vajda and Nola Boea take a realistic look back at the challenges, opportunities, and triumphs that made the year, as well as some of the new directions and new ventures they have planned for the future. And while our experiences may be somewhat unique to us, we feel there are insights you can apply to your own journey, or at the very least, find inspiration in our sharing.

Tune in and hear what they’ve learned about themselves; it just might help you plan your most successful business launch in the New Year.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Two easy questions to help you evaluate the past year: What went well this year? What didn’t go well this year?
Why it’s important to ask yourself which decision you are really proud of.
By making your review public or sharing it with friends, you release the hold that admitting your fears and mistakes has on you while also celebrating the wins with your support system.

Key points Lori and Nola are sharing in this episode:

(02:19:75) Running a business takes time; however, we often lose track of time, which, if left unchecked, can have these known and unknown effects on your business.

(05:30:96) Launching a business is all about refinement. If you think of it not as a destination but as a journey, you’ll be more agile, and that can lead to bigger and better outcomes.

(08:59:41) A few helpful tips that we learned about running a business from a few of our podcast guests.

(15:49:03) Tried and true tips for staying motivated when life presents challenges.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

You’ve been in your career for a while, and if you’re like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today’s “expert economy,” that’s exactly what aspiring entrepreneurs are doing.

Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given people the flexibility to set their own schedule, the ability to be their own boss, and the opportunity to earn more income.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20-minute consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How new technology makes it easy to start a business.
Why more companies are willing to hire a subject matter expert on-demand for consulting services?
A quick 5-step process to easily determine which in-demand skills offer customers.

Key points Lori and Nola are sharing in this episode:

(03:30:65) The expert economy is built on two principles: first, that each of us is an expert at something, even if we don’t think so; and second, that our expertise is worth sharing and has real value to someone else..

(06:16:95) Our five step process makes it easy for you to come up with your first offerings.

(08:42:96) Why choosing your service or package offerings based solely on how good you are at something may not be the best strategy. Instead, try this.

(11:44:29) How to determine who your ideal customer is

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Between 2020 and today, we’ve seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like.

To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

What can we expect the future of work and entrepreneurship to look like?
Over the next few years, how will the way we evaluate our quality of life and work change?
Why some of the most impactful shifts will come from small and medium businesses.
What’s next for local and global entrepreneurship?

Key points Lori and Nola are sharing in this episode:

(02:50:75) What exactly is a futurist, and how do they help you outsmart your competition?

(06:27:47) Who is more likely to embrace change and adapt quickly, and who is more likely to feel threatened by change and resist it, older or younger people? The answer may surprise you.

(09:04:41) The very concept of a “job'' will likely change drastically in the not-too-distant future and could become almost as antiquated as owning a horse and buggy.

(12:10:85) As an entrepreneur, you're looking for the next opportunity. Here’s an example of what might be the next idea or innovation that's out there.

(22:45:57) These are the action steps an aspiring entrepreneur can take to “imagineer” their own future.

**Resources

Our guest’s website: JoeTankersley.com**You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Do you dream about becoming an entrepreneur? You might be surprised to learn how quickly you can start a business based on the experience you already have. And it is all because the knowledge that took you years to acquire will shorten the learning curve for customers.

In this short episode, co-hosts Lori Vajda and Nola Boea explain how to determine which of your skills, experiences, and knowledge-shares are the right fit for starting your business. They’re also sharing 4 profitable steps to growing your business, so you can determine which step fits your personality, skills, interests, and the lifestyle you want to create.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!In This Episode You’ll Learn

How to turn your experience and expertise into a lucrative side business.
Why now is the perfect time to use your subject matter expertise to start a consulting, coaching or direct service business.
Four steps for building and growing a profitable side business.
As a professional service provider, use this surefire step to identify which of your offers aligns to your ideal audience.

Key points Lori and Nola are sharing in this episode:

(01:10:75) Those who figure out how to sell their expertise will be able to find meaningful and impactful work from people who value a few hours of their time.

(02:45:60) The key to starting a business based on your knowledge is to see it as building your own personal enterprise.

(04:11:41) After the foundational level of your business model, level two is where you begin to grow your personal brand business.

(05:01:50) Level three is where you begin to hire other contractors or freelancers. This allows you to grow your business and increase your profits

ResourcesYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

It’s time to rethink the traditional career idea. Better yet, it’s time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it’s about diversifying your career and one way to do that is through entrepreneurship.

In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities – each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, interests, and lifestyle.

Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why career diversification is a better way to think about your career.
Once you develop an entrepreneurial mindset, you’ll start to spot opportunities for making money everywhere.
How a side business can can set you up for monetary success.
The 7 types of side business entrepreneurs.

Key points Lori and Nola are sharing in this episode:

(03:01:21) Four questions to ask yourself to determine you ‘why’ for starting a side business.

(07:10:29) There are many sub-business entrepreneurial models and opportunities that many people haven’t yet considered, but should.

(10:54:50) How to think like a scalable startup entrepreneur.

(15:42:33) The online entrepreneur, as well as these three other unique side business formats, are changing the traditional business model.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

The Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency.

In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What is urgency, FOMO and scarcity in sales.
The benefits of creating urgency in sales.
Tips when using urgency in sales without feeling phony.
The steps and phrases so you can start using urgency to increase your sales.

Key points Lori and Nola are sharing in this episode:

(02:16:94) Using urgency in sales is a technique many businesses are not using to their full advantage.
(06:56:86) Here are the three types of scarcity models and the different ways you can use them to get customers to make a purchase quicker.
(11:48:20) Three tips for creating urgency without having to fake it.
(14:29:02) Here are seven phrases you can start using that creat a fear of missing out for customers.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Helpful Meditation: Minimizing Self-Doubt.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

As an entrepreneur, hearing ‘no’ from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business’s success.

In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What the three categories of sales "rejections" are that every startup business owner needs to know.
Ways you can use customer rejection to grow your startup or business.
Which Nos are worth pursuing and which one to stay away from.
How not to take rejection personally.

Key points Lori and Nola are sharing in this episode:

(03:36:64) Do you think you know what the ‘uninformed’ customer rejection looks like, not if you do this?

(08:18:36) What makes the ‘overwhelmed no’ harder to identify, and how doing so can tell you whether this customer is worth pursuing.

(11:46:20) When you get a ‘mindful no, consider it not only a gift, and the 3 important criteria to keep in mind.

(16:34:76) How do you create Call-To-Action messaging? Examples included.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Helpful Meditation: Minimizing Self-Doubt.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Do you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website .

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What a call to action (CTA) is, when to use one and where in your messaging it should go…and it’s not at the end.
The power of a great CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart, etc.
Why the real challenge with a CTA is getting readers to feel motivated to follow through.
20+ examples of CTAs you can start using.

Key points Lori and Nola are sharing in this episode:

(02:40:53) We’re covering the what, when, and how to create eye catching hard to resist Call-To-Action messaging.

(03:38:64) Before you write a call to action, you first need to know what your goal is as a business owner.

(05:06:76) Three tips for HOW to write persuasive CTAs with examples!

(14:41:04) When do you apply a Call-To-Action to your digital content? You’ll find the answer in this spot.

(16:34:76) How do you create Call-To-Action messaging? Examples included.

(18:53:05) Our list of 20+ CTA examples you can use, starts here.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download Call-To-Action Tipsheet mentioned in today’s podcast:

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Income growth strategies are in the works. Come have a listen!

In This Episode You’ll Learn

When incorporating your business may not be the right choice.
What a prenup is in the world of entrepreneurship and why you need one.
The main, and maybe even the most important reason, for incorporating your business.
Why choosing the wrong type of incorporation could cost you personally and financially.

While incorporating your side gig may reduce personal liability, there’s another important reason to do so, as Nola and Lori found out, tax saving. That’s right. Are you a musician on the side? Well, you musical instruments could earn a tax deduction. Photographer, hairstyle or yoga instructor? Yep, your equipment may all be deductible. Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.

(4:45.17) The single biggest mistake entrepreneurs make when starting a business.

(6:58.62) These missed opportunities could cost you more than just revenue.

(7:39.66) This type of corporation allows you to control whether revenue is paid to you in a salary or in dividends. Knowing the difference can save you money.

(11:58.60) The four main pathways for structuring your side hustle or small business.

(24:29.62) Thinking of starting a cause related business? You’ll want to know about this incorporation designation.

Resources

Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Telling your professional story can be powerful, whether it’s to help you close new customers, or so you can pursue a new career direction or go for a job promotion. But how do you connect the dots of your Identity Capital in such a way that the listener sees you as the ideal candidate or business owner?

To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who is joining us to share her tips, suggestions and ideas so you can create a compelling Identity Capital story.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Whether you’re interviewing, networking, or writing a cover letter, it’s all about crafting a compelling narrative.
Four tips that will help you tell a good career story, one that gets you noticed (and hired).
Using storytellig to influence and persuade others can help you with your elevator pitches, networking conversations, résumé, cover letter, interviews, and more.

Key points Lori and Nola are sharing in this episode:

(05:36:68) Four prompts to help you tell a compelling Identity Capital story while also letting you share a bit of your personality.

(9:43.50) How to find that specific attention-grabbing thing within your identity capital.

(13:26:01) Whether you’ve jumped around in your career, or you have a lot of varied interests, use this method to weave memorable storyline, one that positions you as an authority.

(18:05:14) Once you’ve crafted you Identity Capitol story these are the places and situations you can share it to help you stand out from the crowd?

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that’s to watch a video, read a website, or even listen to a podcast.

In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The main thing a headline should convey so readers know it’s worth their time to continue
How – and when – to write a headline that tells the main message in a nutshell
How to best entice readers with a question that matters
The best type of headline to introduce a list, such as tips or features

Key points Lori and Nola are sharing in this episode:

(05:40:33) What happens if you don’t deliver on your headline’s promise.
(07:38:64) Should you write your title first or last?
(09:51:46) Four (of many) headline categories, beginning with the most “direct.”
(15:51:69) Which numbers to include in titles to get the highest response. Is it 5? 10? Or 101?
(14:25:60) What happens if a title is too long?
(17:57:57) Four free headline analyzers

Resources

Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download Headline Tip Sheet

Headline analyzers mentioned in today’s podcast:

CoSchedule Headline Analyzer
MonsterInsights
Headline Analyzer by Content Row
Capitalize My Title

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.

In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Stage 5 (decision) of the ‘Buyer’s Journey’, how the right kind of marketing content can help close sales.
What sales collateral is used for and the kinds of content that are most effective.
Here are the essential content pieces you need for the final (decision-making) stage if you want to win customers.

Key points Lori and Nola are sharing in this episode:

(02:57:59) An overview of each stage of thebuyer’s journey,including examples.

(07:03.49) The follow up question should need to ask your ideal customers that will help you improve online marketing.

(10:22:47) Do this one thing right and you’ll likely move a prospective buyer to choose you over the competition.

(13:17:77) 13 easy content ideas for the final decision making stage.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur.

In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The key way successful women entrepreneurs are more effective at mentoring female business owners.
Why women entrepreneurs don’t have the same access to resources for managing and scaling a successful business.
How matching the skills to the needs of female small business owners benefits them, their families, their businesses and their communities.

Key points Lori and Nola are sharing in this episode:

(04:02:66) The one thing Face Your Grace (the online learning platform for women entrepreneurs in midlife), does that other programs don’t teach.

(06:02.88) Four areas of business that side hustlers need to know to create a business plan prior to starting their small business.

(11:21:80) The importance of developing a business name and how to identify what resonates with your ideal customer.

(14:51:89) The pros and cons of having a friend as your business partner.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Stage 4 (consideration) of the ‘Buyer’s Journey’, what it means for your marketing messaging.
Using keywords that match how your ideal buyer searches online during this stage.
Different tools for creating content that tips the sales in your favor.

Key points Lori and Nola are sharing in this episode:

(04:32:99) In the buyer’s journey, as a business owner, this is how you can view content at each stage, including examples.

(08:28.24) What marketing messaging is critical to have on your business website for stage 4 in order to guide your ideal customer.

(11:50:19) An example of how prospective customers evaluate your business and move from stage 2 (Problem Aware) through to stage 5 (Most Aware) to purchase.

(14:58:69) Here are 7 ideas you can use to move your prospective buyer to the final stage.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial.

In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes without - even without high profit margins - all it takes is a little creative giving back.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

According to research, 80% of Americans would switch brands (when they're equal in quality and price), to one that supports a charity.
The different ways the nonprofit you choose can support your business and target audience.
How to choose a charity for your business to partner with.
5 ways your business can support a nonprofit - beyond giving cash.

Key points Lori and Nola are sharing in this episode:

(04:31:40) Three business benefits you might not have considered when partnering with a charity.

(08:34.26) Four considerations for choosing which nonprofit your small business should support.

(11:44:04) Act local. From brand awareness to building strong customer relations, the benefits of partnering with a local non-profit.

(12:22:89) While financial donations are the most common way of giving, these five non-monitary alternatives make it easy for new businesses to donate to their favorite charity.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why female entrepreneurs face not just glass ceilings, but glass walls as well.
The challenges of entering traditionally male dominated sectors.
Why there are gender biases and how they create an unfavorable business environment for women entrepreneurs.

Key points Lori and Nola are sharing in this episode:

(02:56:14) Why it’s important to rise against gender stereotypes.

(05:17.33) Beyond breaking barriers as podcast producers, older women (those above the age of 44 yrs) entering this marketplace are also paving the way for minorities.

(6:10:11) When an industry becomes more representative of its customer base, it means that the content produced speaks to the customer in these unique ways.

(10:40:69) What the average timeframe is from starting a business to starting to see it become a success.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping.

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The ‘Buyer’s Journey’ and what it means in marketing
What your ideal buyer is doing during the awareness stage.
Why you need to create informational, not salesy, content that educates prospects along their path to purchase.
The best types of content that best outline the problem that your prospective customers are experiencing.

Key points Lori and Nola are sharing in this episode:

(02:46:14) Why it’s important to create content that uniquely matches each stage of the buyer’s journey.

(06:43.90) How messaging that focuses on this first and this next can move the prospect to a buyer.

(11:44:04) To engage your ideal reader's attention, this copywriting trick is the key to you success.

(15:13:69) Here are 7 ideas for creating the type of content that best matches stage 3, solution aware, shoppers.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use raise to their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Which tips and hacks will help you convey a strong business LinkedIn profile.
How your cover picture can be a factor in positively increasing your company’s first impression to visitors.
The recommended number of weekly posts you need to help raise awareness.

Key points Lori and Nola are sharing in this episode:

(04:12:11) The three missed opportunities solopreneurs make, when it comes to LinkedIn?.

(7:53.03) Should you have a personal and a company page on LinkedIn? What about if your business is new?

(11:41:23) This is a little know technique so you, as a solopreneur, can bring value through your brand on LinkedIn.

(20:13:29) Easy ways for business owners to humanize their brand in order to reach and connect with their target audience.

Connect with Leilani Wells

https://www.leilaniwells.com
https://www.facebook.com/lani.m.wells
https://www.pinterest.com/leilanimedia/_created
Instagram, Twitter and TikTok: @LeilaniMWells

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Even for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you’re a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business.

In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How revenue and profit influence your business outcomes.
The financial vocabulary you need to know when starting and growing your business
Why revenue can’t tell you the financial health of a business on its own.
Revenue vs. profit, which metric is more important than the other?.

Key points Lori and Nola are sharing in this episode:

(05:19:85) The terminology of revenue, what it is, what it does, what it doesn't tell you about your business, the difference between net and gross revenue.

(09:21.32) Knowing your revenue and your expenses ultimately helps you figure out the difference between these two very different profit streams.

(13:36:46) An easy way to understand indirect costs which include the expenses that you have, whether or not you are making any sales.

(17:58:43) Understanding how to price your products and services.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Your products and services may be incredible, but that doesn’t guarantee success and sales growth. That’s why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else. To find out how you can raise your brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why it’s important to know how your customers feel and what they think about your brand.
How targeting the wrong audience can breakdown trust with customers.
Why an increase in exposure doesn’t mean an increase in sales.
What is the right number of hashtags to use when posting on social platforms.

Key points Lori and Nola are sharing in this episode:

(05:50:43) Visibility is less about the number of posts your brand has on social platforms and more of this key ingredient.

(8:38.51) Anyone can post, not everyone can engage. What makes a post engaging are these three things.

(12:12:62) The three biggest mistakes many solopreneurs make when creating posts for social platforms.

(16:05:29) These are the social platform that are more likely to help with SEO and to let brands get seen in search engines better.

(20:02:08) When it comes to hashtags, search engine optimization is the key.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the assets you’ve acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How the things you put your time and energy into (identity capital) become what you are known for (your identity).
Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase’ a new job, career advancement, or entrepreneurship.
There are many ways to build capital including a degree, your hobby, the books you’ve read, travel and more.
How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.

Key points Lori and Nola are sharing in this episode:

(03:24:43) Identity capital explained and how to build yours so you can acquire ‘metaphorical’ wealth to propel you professionally.

(10:23.26) Even your most unique skills and seemingly irrelevant jobs can be used to build your capital, regardless of your age or stage of personal and professional development.

(14:19:70) Whether you’re looking to switch careers, start a business or go for a promotion, this is how do you pull out and redefine your past as identity capital rather than it just being your job history.

(20:05:94) You've got a career portfolio. How do you take your experience, reframe it as identity capital, and currency to buy the things that you want?

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.

In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How a memorable value proposition can convince prospective customers why you’re better than the competition.
Why ‘job to be done’ is a convincing way to tap into what sets you apart from the competition.
The simple steps for writing a powerful value proposition.

Key points Lori and Nola are sharing in this episode:

(03:28:22) How your value proposition combines your customers’ wants, needs, and fears with your product or service’s benefits.

(05:06.51) How strong messaging captures your audience’s attention.

(8:53:39) Creative tips to make it easier to craft an unforgettable value proposition.

(12:23:83) An example of a memorable value proposition by a well known eye glass company.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

There are opportunities for innovations are all around. Particularly if you’ve been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Izzy Zero Waste Beauty: Save 20% with discount code IZZYFF20

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Beauty sales jumped 10% in 2021 with independent brands making up 12% of the total sales. Here’s how to be a innovative entrepreneur.
How this entrepreneur took her desire to be conscientious & socially responsible to launch a new business with unique product offerings.
Why innovation is vital to the growth of any business, industry and productline.
The innovation can go beyond a product offering and include new services for customers.

Key points Lori and Nola are sharing in this episode:

(04:24:49) How Madonna’s skin care brand led this beauty executive to create an innovative socially responsible business.

(06:42.63) To be a zero waste business, you my must be circular. These are the steps necessary for creating a circular business.

(9:29:70) How the IZZY brand goes against the traditional cosmetic innovation to include zero waste, ingredients, automation and product container.

(18:19:94) You can have an amazing idea, but executing on it is a whole other story. Here’s what you need to know to get started.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Whether you’re looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income.

So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit Advisors.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Tips for running a profitable consulting or advising business.
How to identify your niche and narrow your focus to be more profitable.
The pros and cons of going into business with a friend.
Why the name of your company matters.

Key points Lori and Nola are sharing in this episode:

(04:33:40) What is the key difference between creating a consulting business and advisor business?

(06:32.63) Big risks. Bigger rewards. Why it’s so important to create a business that reflects your real world experiences, values, purpose and passion.

(18:01:18) Knowing who you serve is just as important as what services you offer. How to get clear on your ideal customer, client, partnership.

(22:49:54) Why being able to say no and being able to say yes are equally powerful when it comes to who you're going to serve.

(28:59:80) Thinking about going into business with a friend? Here’s what you need to know before you do.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors.

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition?

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What is and is NOT a value proposition?
Why your value prop might not be interchangeable with your tagline, motto, or slogan.
How a value prop helps differentiate your business, product, or sevice from the rest of the industry.
The 3 must-haves of any value proposition.

Key points Lori and Nola are sharing in this episode:

(01:16:65) Why so many entrepreneurs have a hard time clearly and succinctly communicating their product is the best choice and how you can avoid being one of them.

(07:15.25) What a sales funnel can give you in terms of customer intel.

(03:29:61) All powerfully worded value propositions have this one element in common.

(5:29.77) Once created, you can repurpose your value prop in these four distinct ways.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Having a website is necessary for your business to let people know what you offer. But a great website is not a sales strategy. How you relate to your prospective buyer IS.

The decision-making process is more of a continuum than a single event, and it includes varying levels of awareness about the prospect’s problem as well as your solution.

Your job is to meet prospects where they’re at in the process, and helpfully guide them to the ultimate decision buy.

Introducing the sales funnel.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Several ways people might come across your website based on where they’re at in the buyer’s journey–as long as you have the right content for them to find.
The main thing a sales funnel does do – and what it does NOT do.
The distinct differences between the top, middle and bottom of the funnel – and how to fine tune your marketing to people at each level.
How a sales funnel helps you learn about your prospects so you can serve them better.

Key points Lori and Nola are sharing in this episode:

(04:54:39) What, exactly, a sales funnel is and how it can generate not only sales, but many more desired actions.

(07:15.25) What a sales funnel can give you in terms of customer intel.

(08:53:30) The kind of information people at the top of the funnel are seeking and why.

(11:11.25) What a prospective buyer is evaluating when they’ve arrived (or entered) at the middle of the funnel, what they’re trying to accomplish – and things you can provide to assist in their quest.

(13:07.97) Tactics to raise confidence in the minds of buyers at the bottom of the funnel, and lower any barriers to their purchasing your product or service.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up.

So how do you make sure to come across as an effective communicator in virtual meetings? The answer: Using hand gestures, in much the same way you would if you were talking in person. But how? In this episode, Lori and Nola share 12 ways you can use your hands on Zoom and other virtual meeting platforms, to ensure you deliver the right message, with ultra clarity, on screen.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The flat-out WRONG virtual-meeting advice still perpetuating online
How people could perceive you if you DON’T use hand gestures
Three things to do BEFORE you even start or join a virtual meeting
12 strategic ways to use your hands when you’ve got the virtual spotlight

Key points Lori and Nola are sharing in this episode:

(02:04:15) Recent studies have revealed these advantages to using hand gestures when you speak.

(06:05.28) How to position yourself and your camera to prevent your meeting participants from forming a negative opinion about you.

(09:23:54) Garner respect by using your hands to make this subtle power-pose.

(13:15.34) Use this meaningful gesture to show concern or send care through the screen.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

How do you know when or if it’s time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.

Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you’re having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you!

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The definition between brand refreshing and rebranding.
The purpose and impact of refreshing and rebranding.
How to identify the potential pitfalls and avoid them.
Tips for keeping costs down.

Key points Lori and Nola are sharing in this episode:

(02:08:11) What is a brand identity and why does your small business need one?

(03:20:46) How do distinguish a brand refresh from a business rebrand?

(05:17.06) We identified five signs that might be time for you to change up your brand.

(16:59.09) Be forewarned, you want to avoid the mistake this famous retailer made when it comes to rebranding.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

You’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do?

Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it works? Tune in to find out how downselling can help you grow your business bottom line.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How to easily increase sales in your business.
The what, why, and how to use 3 sales techniques to overcome customer objections.
How effective downselling can increase more than just your sales.
Tips for small business entrepreneurs who have never effectively used downselling.

Key points Lori and Nola are sharing in this episode:

(01:36:56) What is upselling, how does it work and why is it so effective with a certain type of buyer?

(03:47:92) How to use cross-selling, when it works best and why it’s so effective.

(05:23.59) When your customer show interest in your offer, but is hesitant to make the commitment, this sales technique works best.

(06:49.89) How to strategically use the upsell, downsell and cross-sell to help increase your profits.

(8:26.33) The five ways downselling helps increase your bottom line.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

When was the last time you came up with an interesting idea? If you’re like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic.

Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why boredom is considered a “seeking” state of mind.
How mundane tasks and creativity are deeply linked.
8 Ways to embrace daydreaming to improve thinking and creativity.

Key points Lori and Nola are sharing in this episode:

(03:15:78) The mindblowing percentage of U.S. employees that don’t use their time off.

(05:20:52) What the research shows is the link between boredom and creativity.

(07:04.35) Why resisting feel-good distractions and the high we feel from dopamine inducing activities are actually good for our minds

(9:40.70) The eight components that make a trip transformational.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Whether you’re in the early creative launch stage or you’re a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full.

With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lori Vajda are on a mission to find you free or very low-cost software tools to help you streamline your business and make your work less stressful.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why you need small business tools and software
Which software tools will be the most effective for your side business.
The ways in which tech tools can save you money.

Key points Lori and Nola are sharing in this episode:

(02:05:78) A grammar tool can help you with spelling, punctuation, clarity, tone of voice and more. This is the one free tool we can’t live without.

(03:29:52) As a small business owner there’ll be times when you need client signatures, partnership agreements and more. This free tool makes getting signature easy-peasy.

(07:58.35) What phone number are you going to put on your website or your email signatures or collateral or whatever. While this tool is not a free tool, it is an essential one.

(9:38.70) High resolution images are an important part of branding and marketing your business. This tool can help you find awesome free high resolution images.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Tool links:
Grammaryly:https://www.grammarly.com/
Eversign:https://eversign.com/
Fireflies (transcriptions) https://fireflies.ai/
Openphone: https://www.openphone.com/
Yayimages: https://yayimages.com/

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Your prospective customer may be on a journey, but their path to you won’t be a straight line. So how do you create messaging that resonates and brings them closer to the sale?

To solve that mystery co-hosts Lori Vajda and Nola Boea are taking a deep dive look at stage 2 of customer awareness, the pain/problem aware stage. But, don’t let the name fool you. This top of funnel prospect isn’t looking to make a purchase - just yet.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How to engage stage 2 pain aware customers appropriately.
When you understand where a prospect is on their journey, the more focused your messaging can be.
Marketing at this initial stage is about people who have needs — known or unknown — finding out about your business.
Tips for successfully attracting more prospects and informally letting them know what your brand has to offer them.

Key points Lori and Nola are sharing in this episode:

(01:58:62) Business owners tend to make this common mistake with stage 2 prospects and it could end up costing future sales.

(04:16:85) The 5 stages of awareness refers to potential customers. As a business owner, when you know the stage of awareness, you can create messaging the hits the mark with prospects.

(11:58.93) The reason messaging at stage 2 is usually longer and more in depth.

(13:46.91) This is why it’s so important to create different messaging regardless of whether it’s for top, middle or bottom of your sales funnel.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

More and more creatives, artists, developers and project teams are launching their own NFT projects. Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences, with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She shares her knowledge, experience and recommendations for anyone new to the role of an NFT Discord community manager and those ready to level-up their skills.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Christine Gu:

Christine's personal portfolio: https://christinegu.com/

Christine's Twitter: https://twitter.com/chr15tine_gu

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia

Mini Monkey Mafia website: https://monkeymafia.co/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills’ and 16% wanted to ‘test a specific business idea’ before making the leap.

In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why more people today are changing jobs and completely changing careers, than in previous generations.
How creating a successful podcast can be a side business.
Useful tips for discovering your own passion project.

Key points Lori and Nola are sharing in this episode:

(07:36:55) How the tool, Human Design, is helping people move past their limiting beliefs so they can embrace their unique approach for living an authentic life.

(11:17:90) Getting past your fear gates requires stepping out of your comfort zone. This one little trick can help you get there faster.

(13:55.75) By understanding which one of the five types, or traits, of the Human Design tool you are, can help you live in flow so you can create your best life.

(16:59:17) Fear can be a motivator. Implementing anyone of these five strategies can help you address your fear gates and move past your self-doubts.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with The Bliss Project: https://www.theblissproject777.com/

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

According to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let’s be honest, starting a business while still employed elsewhere can be tough, but it’s often not as difficult as you might think.

In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Writer’s Mindset podcast. Listen in as we share our tips and insights for how you can find balance between working your traditional day job and diversifying your career portfolio with a side business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why having a steady income from your day job lets you make decisions on your new business, from a place of confidence rather than a place of fear.
For many professionals who are actively diversifying their career, the goal isn’t to eventually turn their side business into a full-time gig.
Working on your side business is often associated with burnout, but the opposite is often the case for this simple reason.

Key points Lori and Nola are sharing in this episode:

(04:07:84) A side business can be a lot of working, but it can also be the source of energy that fuel creativity and gives you a feeling of having achieved something meaningful.

(06:22:77) The common pitfalls people often fall into when they are balancing multiple responsibilities and potentially multiple sources of income.

(11:23.38) Why celebrating small wins lead to better longterm outcomes.

(17:55.50) This is the biggest challenge people face when specifically balancing a side business with that day job.

(24:26:17) How people can make the most from the time they have to manage that side business.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Writer’s Mindset: https://www.writerscookbook.com/podcast/

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

View Details

Regardless of the type of business you’re forming or whether your business partner is a friend, sibling, family member or colleague, you don’t know how long the relationship will continue and how it will end.

To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business pre-nup protects both of your interests, what specifically should be included in the agreement, and what to do if you formed a partnership without one.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How you can protect your business in case the relationship just doesn’t pay off.
What do you need to know to avoid putting your business at risk.
Different business entities are subject to different kinds of business agreements.
Tips and topics to put include in a business prenuptial agreement.

Key points Lori and Nola are sharing in this episode:

(5:24:75) How business pre-nups help you avoid court, avoid litigation, and reduce court costs and potentially putting your business out of business.

(07:03:51) How a business prenuptial agreement, is different than a business partnership agreement, an LLC, and an operating agreement.

(08:59.86) What to do if you've already launched your business and have been working together without a pre-nup, what do you do you then?

(15:59.56) These are the basics issues you want to make sure you have in the agreement.

(29:02:27) Should you have an attorney draft a prenuptial business agreement, or can you use an online templates or can you write it in yourself?

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Tanya Bower:

Website: www.trippScott.com

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money.

In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Amazon business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Speak your message here

Please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why it’s important to understand your options for selling before you get started.
How the Amazon Seller app helps you determine which products will give you the best margins.
White label, private label, affiliate marketing, this is the easiest one for beginners.
Branding, marketing and selling tips so you can successfully launch your online store on Amazon.

Key points Lori and Nola are sharing in this episode:

(05:27:24) Unlike Etsy, it’s the Amazon fullfillment centers that really help entrepreneurs become successful and profitable.

(08:47:86) The costly mistake that turned a highly profitable product into a losing one.

(13:33.18) Why Amazon is pushing more independent sellers to become a ‘registered brand’ in order to receive perks of the platform.

(17:03.57) The 3 important steps you need to complete before you start selling on Amazon.

(20:26:44) The ideal number of categories a new seller should be listed in.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Anna Davidson: theannadavidson.com

Esty Queen Program: website link

Free ebook: Make Money Working From Home

Facebook: Connect on Facebook

Instagram: Connect on Instagram

LinkedIn: Connect on LinkedIn

YouTube: https://www.youtube.com/user/AnnaDavidsonThawe

Twitter: https://twitter.com/theannadavidson

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship.

In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How the road to successful entrepreneur is agile rather than fixed.
Why part-time entrepreneurship is a great career choice for anyone seeking a better work/life balance and more income.
One interesting change is the increase in more individuals turning their passion into a living.
Tips for successfully becoming a side business owner.

Key points Lori and Nola are sharing in this episode:

(02:47:74) Leaving a steady job to start a business requires proper planning.

(05:30:50) Her story of sharing a passion and turning it into a business has not only led to winning awards, it’s opened up more opportunities.

(11:27.23) How do you find the motivation to continue to pursue your dream?

(14:22.30) Recommendations for anyone who is interested in switching directions or switching the focus of their career.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Sophia Flot-Warner: Sophia Flot-Warner

Instagram Sophia Flot-Warner

Facebook Sophia Flot-Warner

Facebook at Freelance Sophie

Amazon books by Sophia Flot-Warner

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

View Details

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How understanding the 5 customer ‘Awareness’ stages can help you understand your shoppers and increase conversions.
The main reasons why people aren’t buying.
How to talk to prospects based on their stage of awareness.
Tips for successfully matching your messaging with the right stage of awareness.

Key points Lori and Nola are sharing in this episode:

(03:38:72) To have to marketing message resonate with buyers, it needs to match one of these buyer awareness stages.

(05:59:12) The 5 stages of awareness, coined by Eugene Schwartz, refers to degree a prospect knows they have a problem, and that there’s a solution (You) for their problem.

(7:26.09) Don’t waste your time. Too many small business owners try to convert a prospect in this stage and it’s not worth it.

(16:13.97) A visitor in this stage knows there’s a solution, but they can’t decide which product is the best fix. Here’s how to spot solution-aware visitors.

(24:33:50) At this stage, it’s not about price, it’s about how well you communicate you have the right solution.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers.

In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shop

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How Etsy can help you generate multiple income streams.
Why now is the ideal time to be selling on Etsy.
What makes Etsy the 6th largest online marketplace in the world.
Tips for successfully setting up your online store.

Key points Lori and Nola are sharing in this episode:

(07:47:24) The three criteria you need to know in order to be Etsy seller.

(09:01:17) Three questions you need to answer before you even open up shop or start posting your first listing.

(12:09.23) How to use the 30-20-50 pricing rule so you figure out how to competitively price your Etsy products.

(14:26.30) One major difference between Amazon and Etsy is the number of shops you can set up on each platform.

(16:33:50) 7 Tips for developing an Etsy marketing strategy that works.

Resources

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Anna Davidson: theannadavidson.com

Esty Queen Program: website link

Free ebook: Make Money Working From Home

Facebook: Connect on Facebook

Instagram: Connect on Instagram

LinkedIn: Connect on LinkedIn

YouTube: https://www.youtube.com/user/AnnaDavidsonThawe

Twitter: https://twitter.com/theannadavidson

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How to tell the difference between healthy self-doubt and imposter syndrome.
The 5 Imposter Syndrome Archetypes.
Impostor syndrome across racial, social and gender groups but can impact men and women differently.
Tips for successfully dealing with imposter syndrome.

Key points Lori and Nola are sharing in this episode:

(5:57:32) Characteristics common to feelings, thinking and behaviors of imposter syndrome.

(10:57:51) How to distinguish between the internal negative dialogue you’re having with yourself, and the external toxicity the work environment is placing on you.

(12:54.23) The ways men and women experience Imposter Syndrome differently.

(14:28.30) The five self-doubt archetypes explained.

(18:46:50) Rapid Rewiring and how it works

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Michele Molitor: michele@nectarconsulting.com

Website: www.MicheleMolitor.com

Free Self-Doubt Archetype Assessment: https://bit.ly/Self-DoubtFinder

Free Masterclass “Taming Your Self-Doubt”: https://bit.ly/TamingYourSelfDoubt

7-week Course “How To Become UnShakeable” starting on March 7th: https://bit.ly/HowToBecomeUnShakeable

Linked In: https://www.linkedin.com/in/michelemolitor

Instagram: https://www.instagram.com/rapidrewire/

YouTube: https://www.youtube.com/user/michelemolitor/

Twitter: @michelemolitor https://twitter.com/michelemolitor

View Details

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The definition of career diversification/career portfolio and how it can financially benefit you.
Why diversifying your career helps you gain more leverage and become more professionally valuable.
7 ways to diversify your experience, knowledge, and skills while still working a traditional career track.

Key points Nola and Lori are sharing in this episode:

(3:41:90) How the ‘Great Resignation’ has led to this new definition of a successful career path.

(7:16:06) The definition of portfolio work and how it applies differently depending on whether you’re career is as a specialist or generalist.

(10:54.58) Three career and income advantages of career diversification.

(11:47.75) The top seven ways to diversify your professional career portfolio so you create multiple income streams.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

Even with more things opening up and more people returning to an actual office, virtual Zoom meetings aren’t going anywhere soon. For one thing, they’re just so convenient! To help you look as professional online as you would in-person, co-hosts Nola Boea and Lori Vajda asked professional stylist and image consultant, Solita Roberts for some lighting, camera angle, and wardrobe tips, tricks and hacks so you can seize the moment on your next video meeting.

Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

From poor lightening to terrible camera angles, with just a few small tweakss you can look your best on virtual meetings.
How to make your web camera work for you, not against you.
While you don’t have to wear the kind of clothing you’d wear to the office, these tips will have you looking professional, at least from the waist up.
Tips for making your face, makeup and eyewear camera ready for your next video conferencing appearance.

Key points Lori and Nola are sharing in this episode:

(3:20:32) How to step up your lighting games so you always look your best on virtual meetings.

(6:23:38) What is the image you want to project? How to know if your online appearance matches the image you want to create.

(8:20.33) Camera and lighting tips for people who wear glasses.

(10:15.80) The eyes have it. These ‘must’ tips wearing makeup that enhances rather than distracts from your appearance.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Solita Roberts: solita@styletoimpact.com

Style To Impact website: https://styletoimpact.com/

Social Links:

LinkedIn: https://www.linkedin.com/in/styletoimpact/

Instagram: https://www.instagram.com/styletoimpact/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times.

The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why we love the idea of passive income and how influencers hook us into buying the products, programs or opportunities that they are selling.
With so many different definitions, we wanted to provide a simple one to define what is passive income, and what it is not.
If you are interested in making passive income so you can enjoy more financial freedom, we’re busting 3 myths to help you in your journey.

Key points Nola and Lori are sharing in this episode:

(2:06:37) Defining the concepts of diversifying income sources and professional pursuits. What are they and how can you use them to bring in more income?

(6:45:32) True or false, generating passive income simply requires you either acquiring or building an asset first?

(9:31.93) The truth, reality and tips for producing a passive income product that many people overlook.

(12:04.85) While passive income may be a ticket to financial freedom, you’ll want to follow these tips before getting started.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

According to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’re pursuing.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why anyone, whether you’re an employee or an aspiring entrepreneur, can benefit from thinking like an entrepreneur.
What is an Entrepreneurial Mindset?
How to overcome limiting beliefs that stop you from reaching your goals.
The 5 foundational characteristics of entrepreneurial thinking.

Key points Nola and Lori are sharing in this episode:

(2:33:37) Defining the entrepreneurial mindset.

(4:45:11) How is the mindset of an entrepreneur different and why can everyone benefit from thinking like one?

(5:54.88) You don't have to start a business to be considered an entrepreneurial thinker.

(7:24.95) The top 5 foundational characteristics of entrepreneurial thinking anyone can develop and start using.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why the recommendations for how to show up on virtual meetings is all wrong.
What is digital body language?
How, in the world of virtual communications, nonverbal cues often speak louder than our words.
The 7 of the most effective tips for using non-verbal communication to make a strong impression on virtual meetings.

Key points Nola and Lori are sharing in this episode:

(3:14:47) What conventional wisdom about virtual meetings is missing and how science says we should behave on video conferencing platforms.

(6:25:15) Three tips essential tips you should be doing before you even show up on a virtual meeting.

(10:37.38) When you’re looking into the camera, where exactly should your eyes be looking? Most people get this wrong, which is why tip number 4 is do important.

(17:39.45) Non-verbal cues for the small video screen that will help you appear confident, engaging and likable.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

If you’ve been thinking about getting into the NFT space and investing in projects, Discord interactions are a must. In this episode, Lori Vajda and Nola Boea sat down with Christine Gu, digital artist and co-founder of the NFT art project, Mini Monkey Mafia. As the former community manager, Christine shares her experience and knowledge so you can learn the basics of using Discord servers.

Come take a listen and find out how you can get started and navigate the NFT Discord community. Hint: it’s easier than you think.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What Discord is and why it’s important for the NFT community.
How project teams, moderators, buyers, collectors, and interested audiences come together for discussions, streaming events, promoting new launches, getting solutions to problems, sharing ideas, having fun, and a lot more.
Tips to get started on the Discord platform.
How to navigate and use channels within an NFT community.

Key points Nola and Lori are sharing in this episode:

(3:13:37) Christine explains what Discord is, how to get started, and what you need to know to join one within the NFT community.

(8:29:70) Discord has challenges for building and maintaining communities making communication a problem, which is why the different channels are so important.

(14:21.98) Because you can be anonymous on Discord, people new to the space can feel the unpredictability of buying and selling NFTs. Here are the positives and negatives of using the platform.

(17:07.30) Tips and recommendations for engaging and creating a positive experience on NFT Discords.

Resources

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Christine Gu:

Christine's personal portfolio: https://christinegu.com/

Christine's Twitter: https://twitter.com/chr15tine_gu

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia

Mini Monkey Mafia website: https://monkeymafia.co/

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

With more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting.

Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How you come across visually is a form of communication, which is why your visual appeal is really important.
Ways to leverage your authentic style so you can confidently and consistently show up as your best self on camera.
Styling tips so your overall presence WOWs for all the right reasons on your next virtual Zoom meeting.
Tips so your lighting on camera lets the colors you’re wearing show up as boldly or vividly as you want them to.

Key points Lori and Nola are sharing in this episode:

(3:10:32) The new definition of personal branding and how to align it with your personal style.

(5:13:72) There’s a difference between personal style and professional style. This is how you can infuse the two when you’re on a Zoom video conferencing meeting.

(8:57.63) A simple but effective way to determine whether or not a color that works in person also works on the camera.

(14:46.30) The three types of clothing you should NOT wear on Zoom or other video conferencing calls.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Solita Roberts: solita@styletoimpact.com

Style To Impact website: https://styletoimpact.com/

Social Links:

LinkedIn: https://www.linkedin.com/in/styletoimpact/

Instagram: https://www.instagram.com/styletoimpact/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

If you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality.

Kelly is the CEO and Founder of Strategic Philanthropy Inc., a South Florida-based Woman Owned Company that works with corporations, governments, foundations, and organizations to assist them with their community outreach efforts.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How the lack of an entrepreneur role model is often an obstacle that holds women back, and what you can do to move past that obstacle.
Learn why your real world experience gives you an edge for creating a purposeful business.
Tips, tricks, hacks, and apps Kelly uses to run her business.
How to tap into your professional network to identify potential clients and customers.

Key points Nola and Lori are sharing in this episode:

(6:20:73) While the statistics for women owned business are encouraging, women having access to funding lags behind men.

(9:09:02) If the job or career you want doesn’t exist, entrepreneurship lets you create it. Tips to tap into a market that doesn’t currently exist.

(13:47.03) The 5 friendly, supportive and easier-to-use tools Kelly recommends for anyone starting a business.

(18:25.30) Hiring help to support your business is important for growth. Here are some tips for knowing when and how to start.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Kelly Alvarez Vitale: kelly@stratphil.com

Strategic Philanthropy Inc. website: https://strategicphilanthropyinc.com/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

When you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a personal brand can take your startup to the next level and offer up 7 tips to help you create and build a relatable one.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How a memorable and compelling personal brand can be an invaluable asset.
The 3 major business benefits of intentionally building a personal brand.
One of the biggest advantages of having a positive personal brand is that as more people know about you, your business reaps the benefit of increasing your company’s trust and credibility among prospective customers.

Key points Nola and Lori are sharing in this episode:

(3:31:37) Whether you think you have a personal brand or not, you do. The real question is whether your brand reflects the way you want to be known and here’s why that matters.

(5:47:01) 5 not so great outcomes that can happen by ignoring or not taking charge of your personal brand - that you can actually do something about.

(10:28.69) Building your personal brand is just another way of organically marketing yourself and letting prospects know you can help them.

(13:05.63) The 7 DIY tips for effectively creating and launching your strong personal brand.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

Can you recall a time when you did or said something that didn’t go as planned? How did you respond to yourself? Did you offer up words of support or encouragement to yourself? Or, was your inner business critic at the ready with chastising and judgmental words? In this episode Lori Vajda and Nola Boea take a closer look at the mental, emotional and physical benefits of self-compassion, especially for entrepreneurs. It turns out that when we tap into our inner compassionate self, we’re far more likely to experience an increase in motivation and see ourselves as capable of achieving our business goals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

For many small business owners and aspiring entrepreneurs when mistakes happen, it’s the inner voice of our harshly and most judgemental self that is often the most natural.
New research shows that self-criticism often backfires – leading to unhappiness, increased stress and procrastination.
Self compassion has shown to help entrepreneurs increase their emotional resilience, improve their health, wellbeing and productivity. And, just as importantly, it also helps us learn from our business mistakes.
Easy self-compassion strategies for busy entrepreneurs.

Key points Nola and Lori are sharing in this episode:

(3:23:07) Scientific evidence for self compassion demonstrates these eight benefits.

(5:23:31) When we unleash the ‘holy trinity of self criticism’ on ourselves, our bodies often respond with these health issues.

(8:28.93) Five helpful tips plus one mantra for interrupting your inner critic.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

As an entrepreneur it’s easy to focus on the needs of your business while ignoring your own physical, mental and emotional wellbeing. After all, who else is going to make your business a success? In this episode Lori Vajda and Nola Boea explore how intuitive self care helps you feel healthy, relaxed and better equipped to take on challenges of life and work. It turns out, prioritizing your self care needs may be the key to unlocking business success.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Working your day job while trying to build your side business can easily lead to burnout, stress, health problems and mental fatigue.
As an entrepreneur, stress is going to play a role in your life. Learning strategies to deal with it is very important.
Intuitive self care helps entrepreneurs build their business with less stress.
Easy self-care strategies for busy entrepreneurs.

Key points Nola and Lori are sharing in this episode:

(3:41:37) One reason we ignore the early signs of stress, overwhelm and anger is because we believe these emotions acceptable and part of building a successful business.

(6:40:31) What is intuitive self care and how does it work in helping to boost your emotional wellbeing?

(14:28.83) Five free and simple suggestions for reducing.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

View Details

In this episode Lori Vajda and Nola Boea sat down with digital artist and Mini Monkey Mafia co-founder Christine Gu for an open and honest discussion about NFT project fatigue. If you’ve ever been so motivated and excited to work on an NFT art project or chat nonstop with Discord members, only to realize you don’t have the same enthusiasm as you once did; you may be experiencing burnout.

Come take a listen and find out how to navigate the NFT space while taking great care of your mental health.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What is creative burnout and how does it impact NFT projects?
Learn why project burnout can be dangerous to your well-being.
What causes burnout and how to prevent it from happening to you.
The 5 signs you may have or are experiencing NFT project burnout.

Key points Nola and Lori are sharing in this episode:

(3:13:37) The two big differences between a traditional online business and an NFT business launch are what contributes to NFT fatigue.

(6:35:56) The unanticipated stressors within the NFT space are leading to an increased number of artists and team members experiencing exhaustion post launch.

(10:35.53) How transparency and the increasing demands from Discord project members is leading individuals to experience these 7 signs and symptoms of burnout.

(17:35.30) Recommendations, tips or tools for anyone wanting to mitigate the pressure that comes inherently with starting an NFT art project.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Christine Gu:

Christine's personal portfolio: https://christinegu.com/

Christine's Twitter: https://twitter.com/chr15tine_gu

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia

Mini Monkey Mafia website: https://monkeymafia.co/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

View Details

Fear is one the most important emotions we have. It is responsible for motivating us to take action, quickly and decisively. It can also be an inhibitor that prevents us from accomplishing our goal of starting a business. In this episode Lori Vajda and Nola Boea explore the many facets of fear and offer 5 tips to help you overcome your fear of starting your business. Come take a listen so you can implement the tip(s) that are right for you.

Thanks for Listening!

Ready to start your business ? Schedule a free 20 min. consultation call now.

Would you like to have your question, comment or review mentioned? Ask Muse!
In This Episode You’ll Learn

Why it’s important for aspiring entrepreneurs to acknowledge and address your fears so they don't control your life.
What many people don’t realize is that courage is not the absence of fear, worries, doubt, but the ability to persist in spite of them.
Everyone feels fear. Research shows that fear is just as likely to be a motivator leading to entrepreneurial success as it is an inhibitor to even starting a business.
In order to succeed as an entrepreneur, you have to acknowledge, address, and conquer your fears so they don’t derail your entrepreneurial dream.

Key points:

(3:01:37) Although many women are empowered to start their own business, a third of them won’t move forward because they fear failing.

(7:16:87) The 7 fears that are common to entrepreneurs. These 3 motivate and these 4 inhibit our progress.

(13:52.53) Five tips and strategies for minimizing fear so you can move forward in the direction of your entrepreneurial dream.

Resources

Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Episode 33, where we talk about the One Page Business Plan

DWEN - Dell Women Entrepreneur Network

Books:

Radical Product Thinking, R.Dutt

The Creativity Leap: Unleash Curiosity, Improvisation & Intuition, Natalie Nixon - Episode 27, How to Open Your Creative Pathways to Entrepreneurship

Captivate, Vanessa Van Edwards

Rising Strong, Brene Brown

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Captivate: The Science of Succeeding with People

Rising Strong: The Reckoning. The Rumble. The Revolution.

The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

Radical Product Thinking: The New Mindset for Innovating Smarter

View Details

In this episode Lori Vajda and Nola Boea sit down with social enterprise founder and CEO Jennifer Moreau, whose mission-driven for-profit company, World For Good, a certified social enterprise selling high-quality, hand-crafted reusable totes, drawstring and messenger bags, explains why she started her business as well as the massive impact it’s making in the world and human trafficking. Learn how you can become a successful and profitable small business social entrepreneur.

Thanks for Listening!

Ready to start your business? Schedule a free 20 min. consultation. https://www.stickybrandlab.com/services.html
In This Episode You’ll Learn

Buyers are 80% more likely to trust a business they believe is committed to solving societal issues.
What is a social entrepreneur?
How and why social responsibility can be an important component of having a competitive advantage in today’s marketplace.
Why social responsibility offers a business a differentiator that appeals to specific buyer demographics.

Key points Nola and Lori are sharing in this episode:

(3:37:75) Why a new model of entrepreneurship, one that combines business with improving social and environmental issues, has emerged.

(9:09.90) How human trafficking goes undetected and why there’s a need to bring awareness to the United States.

(12:51.74) The definition of Certified Social Enterprise and how it’s different from a B Corp.

(18:21.19) How a new entrepreneur can establish herself as a mission driven entrepreneur or enterprise business.

Resources

B Impact Assessment: https://app.bimpactassessment.net/get-started/partner/forgoodmovement

SDG Action Manager: https://app.bimpactassessment.net/get-started/partner/floridaforgood-sdg

World Fair Trade Organization Standard: https://wfto.com/sites/default/files/WFTO_Standard_Handbook_November%202020%20digital_72%20medium.pdf

Jennifer Linkedin: https://www.linkedin.com/in/jennifer-moreau-1944a47b/

Jennifer Facebook: https://www.facebook.com/jenniferlynn.moreau/

World For Good Website: https://worldforgood.com/

World For Good Linkedin: https://www.linkedin.com/company/56187044

World For Good Facebook: https://www.facebook.com/World4Good/

World For Good Insta: https://www.instagram.com/worldforgood/

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by Be-YOU-nique. https://www.stickybrandlab.com/be-you-nique.html

ConvertKit: Our #1 Favorite Email Marketing Platform https://convertkit.com/?lmref=-jJWzw (This is an affiliate link)

View Details

Show Notes

Our work gives us a sense of purpose, and a sense of self-worth. That’s why entrepreneurship is so important! In this episode Lori Vajda and Nola Boea compare and evaluate 3 types of entrepreneurial small business opportunities. Come take a listen and decide which type of sidepreneurship is right for you.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

With so many people discontent at their jobs, more people are exploring the transformative journey to entrepreneurship.
Based on what we know about human desire, motivation, and job design, a sidepreneur could be the right entrepreneurial path for you.
The difference between side gig, side hustle and side business and why you want to know them.
Tips for quickly discovering which sidepreneur business path will help you create your best and most satisfying life.

Key points Nola and Lori are sharing in this episode:

(1:42:37) Why American Express decided to list sidepreneur in their annual report on Women Owned Businesses.

(8:47:62) The definition of a side gig and why it often doesn’t lead you towards an entrepreneurial path.

(14:12.21) Why mindset is only part of the distinction between a side hustle and a side business and the benefit of each of these small businesses.

(17:50.90) Being really good at something doesn’t mean it’s your passion or purpose. How exploring a sidepreneur can help you discover the career path that’s right for you.

(20:33.42) What makes a side business more lucrative than a side hustle and three other advantages.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform

(This is an affiliate link)

Podcast Transcript

View Details

In this two-part, double-episode Ask Muse edition, Lori Vajda and Nola Boea give cartoonist Garth German, creator of GarthToons, actionable advice to monetize his art and turn his creative hobby into a profitable side business.

In Part 1, Garth described his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come, but much of his marketing is sheer guesswork.

In Part 2, Lori and Nola give Garth give overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They also give effective ways to package and price his custom work yet retain the joy of creating art.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Find out more about us at Sticky Brand Lab

Connect with us on Facebook!

Would you like to be a featured guest or have your question mentioned? Ask Muse!

Key Conversation Points:

7:19 How to turn a scrappy starter website into an effective business website.
17:28 Audience growth: What’s hindering it, and ways to achieve it.
21:07 How context and content around art posted in social media incites audience engagement.
22:52 Hashtag dos and Don'ts - and what to do when you intentionally “poke the bear” with controversial content
24:58 The 80/20 rule for posting social media, along with the two main types of content, and what each accomplishes
26:29 How to set a price for custom artwork that makes it worthwhile for you to spend your valuable time creating it.
27:43 A tip for making lower-priced artwork more efficient - and therefore more profitable-- to produce.
29:49 A bonus idea for passive income

Resources

GarthToons website: http://www.garthtoons.com/

**Facebook, Instagram & Twitter: @GarthToons

To download the handouts provded to Garth, go to our Podcast Freebies page**

This episode was supported by Ask Muse

Podcast Transcript https://www.stickybrandlab.com

View Details

In Part 1, Garth describes his main challenges: Growing his audience, turning them into buyers, and pricing his custom work for two very different types of clients. Right now he’s “feeding the social media beast” and taking requests for merchandise or custom work as they come. But much of his marketing is sheer guesswork.

In Part 2, Lori and Nola will give Garth overarching strategies and tactical tips to target specific audiences and attract them to a business-focused website. They’ll also give effective ways to package and price his custom work yet retain the joy of creating art.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Find out more about us at Sticky Brand Lab

Connect with us on Facebook!

Would you like to be a featured guest or have your question mentioned? Ask Muse!

Key Conversation Points:

4:36 The inspiring words that convinced Garth to bring his cartoons to the world.
5:29 Garth’s journey as a cartoonist, from a little tyke drawing pictures to a sizable following with real business potential.
14:26 The scary part of trying to meet expectations of individual clients who commission custom work, compared to that of corporate clients.
17:43 How Garth’s website evolved as various opportunities arose -- and why that’s no longer an effective strategy.
19:36 How Garth has been promoting on social media platforms, and what has worked thus far.
24:15 LIsten in as Lori & Nola begin the brainstorming process.

Resources

GarthToons website: http://www.garthtoons.com/

Facebook, Instagram & Twitter: @GarthToons

This episode was supported by Ask Muse

Podcast Transcript https://www.stickybrandlab.com

View Details

In this episode, Lori Vajda and Nola Boea explore the business side of the Non-Fungible Token (NFT) marketplace with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu.

Come hear as Christine shares her experience, lessons learned and recommendations for women who are interested in launching their own business in the NFT metaverse. Representation is important for women in the blockchain and Crypto NFT space. We hope this episode inspires you to get involved in a Discord community or launch your own business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Find out more about us at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

Connect with us on Facebook!

Would you like to be a featured guest or have your question mentioned? Ask Muse!

In This Episode You’ll Learn

How the NFT marketplace provides business possibilities for creatives and entrepreneurs.
Why now is the ideal time for women to learn, explore and get involved in the NFT space.
Terminology basics to build your confidence and help you overcome your fear of blockchain and how it works.
Learn how women can safely get involved and start their own businesses in the NFT space.

Key points Nola and Lori are sharing in this episode:

(3:24:79) Learn basic terminology used within the NFT space, including metaverse, blockchain, and how to engage.

(6:07.79) How to find, buy and sell NFTs on platforms like OpenSea and other Ethereum platforms.

(7:26.45) Step-by-step guide to making purchases using Ethereum, gas fees, fluctuations, digital wallets and Metamask.

(12:47.68) How ownership/transactions of art, contracts, content, and other products works and why more entrepreneurs will start businesses on the blockchain.

(21:20:35) Christine explains the operations of starting and running a female co-founded business in the NFT space.

(32:09:85) Unique business ideas for those wanting to explore the NFT space and how to get started.

Resources

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Links:

Christine's personal portfolio: https://christinegu.com/

Christine's Twitter: https://twitter.com/chr15tine_gu

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia

Mini Monkey Mafia website: https://monkeymafia.co/

Click here for a list of NFT links mentioned in this episode

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

In this episode, Lori Vajda and Nola Boea explore the exciting new business opportunities awaiting in the emerging Non-Fungible Token (NFT) market with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu.

In part 1 of this two-part interview, Christine shares her startup story and the lessons she and her co-founder learned along the way. Come take a listen and find out how this creative entrepreneurial team launched 5,000 uniquely generated pieces of crypto art that sold out on the blockchain in three hours. It just might inspire you to explore the new and exciting business opportunities within the crypto NFT space.

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn:

What Crypto Art is and how it prevents counterfeiting making it an ideal technology for nonprofits and for profit businesses as well as musicians, writers, legal, chefs, and many other businesses.
Why getting in on the ground floor of the NFT space is the best time to launch a business.
Learn the basics so you can have good conversations with experts in the field and marketplaces.
As we demystify the terminology, and level the playing field through information so you make fewer mistakes.
How anyone with a digital business idea or solution can get into the marketplace.

Key points:

(2:59:83) In the world of cryptocurrency, there's a huge gender gap. Research shows that women make up only 15% of crypto users. And it's even a smaller number for NFT creators.

(8:44.79) Learn basic terminology used within the cryptocurrency space, including Ethereum, the currency used on many of the decentralized platforms on the blockchain.

(15:43.59) Because you can build on top of Ethereum, more people are seeing the value and wanting to do business in this new economy where they can buy, sell and trade.

(23:13.27) One of the intriguing aspects of doing business on the blockchain is how it protects the creator or originator of the idea, art or solution greatly reducing the need for copyright.

(33:14:16) Hear how the Mini Monkey Mafia collection originated and the assets sold on the NFT blockchain.

Resources:

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Links:

Christine's personal portfolio: https://christinegu.com/

Christine's Twitter: https://twitter.com/chr15tine_gu

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia

Mini Monkey Mafia website: https://monkeymafia.co/

OpenSea - https://opensea.io/

Discord - https://discord.com/

Solidity - https://soliditylang.org/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform
(This is an affiliate link)

Podcast Transcript

View Details

In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!

As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the touchpoints and interactions between your business and your prospects and buyers.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The difference between brand and branding and why you need to know them!
Why branding is just as, if not more, important for small side businesses as it is for large companies.
How to communicate your key competitive advantages.
Tips for quickly discovering your business differenientators.

Key points Nola and Lori are sharing in this episode:

(6:30:37) Defining the difference between brand and branding and how that can lead to powerful messaging.

(8:36:45) Three companies who are breaking with traditional branding and messaging to create something innovative.

(12:14.21) What you can learn from those innovative companies changing the way we think about branding.

(13:28.69) Using branding to go beyond delivering messaging around your products, But using it to include how you deliver memorable customer experiences.

(16:20.32) The framework you can use for branding your business so you can move from being a company similar (‘me too’) to your competition, to one (‘only me’) that truly differentiates your small business.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcript

View Details

Noel & Mariana, co-hosts of The Bliss Project, recently invited Sticky Brand Lab co-host, Lori Vajda, to be a guest on their podcast. We share that podcast interview with you here.

Lori Vajda, MSW, Founder, and CEO of GB Brand Partners, and co-founder of Sticky Brand Lab. You could say she is convergent, but she prefers multi-hyphenated and multi-faceted because that is what she believes we all are. Just like you, the whole of who she is, is made up of all her life, career, and personal experiences. Gratefully, those experiences have guided her to where she is today.

For more than a decade, she has been infusing her background as a therapist, dating coach, and content creator into all her entrepreneurial endeavors including being a podcaster. Now she shares her knowledge and experience with professional women to inspire, empower, support, and help guide their badassery decision to create a personal enterprise and brave an entrepreneurial journey.

In this episode, we discuss:

Lori's personal journey that led her to where she is today
The Power of a Mindshift when receiving bad news
Taking her Wellness into her own hands when cancer entered her world, including finding a team in a different city to support her during this process
Why she prefers multi-hyphenated as a way to describe all the different interests that women have and how this reframing is empowering
The Sticky Brand Lab podcast and what led her to start this as a way to inspire and help women
The other programs she is creating through her brand, to assist women in becoming more successful and empowered

RESOURCES

Website: www.Stickybrandlab.com

Learn More About The Bliss Project: www.theblissproject777.com

Connect with Noel & Mariana here: theblissproject777@gmail.com

Instagram: @TheBlissProject777

@noelteubner

View Details

Every new business needs a website. Jill Kuehnert, co-founder with her husband of Lucky Fish Scuba, has created several iterations of their website, and each time, was able to apply lessons learned to make it (and their business) better and better. Lori Vajda and Nola Boea hear how her love story turned luxe charter service taught her a few things about building a website, a brand, and awards -- with a few key tips and some wise advice.

Thanks for Listening!

Ready to start or grow your business? Schedule a free 20 min. consultation call now.

Find out more about us and our services at Sticky Brand Lab.com

Please connect with us on Facebook!

Have your question answered on the show. Ask Muse!

In This Episode You’ll Learn:

Why you might want to DIY your website and ways hiring a pro can help
The importance of stepping away from working IN the business so you can work ON the business
How your website reflects your joy when you run a business that energizes you
Tips to get web traffic and high-quality leads without paying for ads

(11:03) What to do right away, before you spend a lot of time getting your website perfect

(14:21) How to use photos on your website to enhance your brand and your logo

(14:57) An easy method to gather and use your customers’ language in your web content

(15:31) Where to find already-written, and super-relevant content to repurpose for your website

(16:13) An example of how plans -- and therefore websites -- change after you’ve been in business for just a little while

(18:46) How great web content led to unexpected PR and prime stream of leads to their website

(20:29) A creative, no-pressure way to ask -- and receive -- reviews that can lead more traffic to your website and more customers to your business

Resources

Subscribe to the show on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

Lucky FIsh Scuba

Sticky Brand Lab’s DIY Website Course

ConvertKit: Our #1 Favorite Email Marketing Platform (Affiliate link)

Episode 26: Four Couples Tell What it's Really Like Having a Spouse as Your Business Partner. (Includes Jill Keunhert) on Apple Podcasts

View Details

Lori Vajda and Nola Boea sit down with Certified Professional Coach, Barbara Fonti, to get help for people ready to start their side business. Learn how to identify and quiet your particular ‘saboteur’ voice, that enemy of the mind guilty of holding you back. Learn how with a little practice, you can ignite the ‘sage’ voice from within.

Thanks for Listening!

Ready to start or grow your business? Schedule a free 20 min. consultation call now.

Find out more about us and our services at Sticky Brand Lab.com

Please connect with us on Facebook!

Have your question answered on the show. Ask Muse!

In This Episode You’ll Learn

How to conquer self-sabotaging thoughts so you find happiness and success
How your thinking can hold you back from creating the impact, income, and reinvention you dream about.
Why shifting your thinking from self-sabotage to optimal performance can help you move forward with your entrepreneurial goals.
How to control and convert negative thoughts into improved performance.

(4:30:46) Identify the things you may unknowingly be doing to self-sabotage your success. They might be the reasons why you're not at the level you could be.

(7:22:45) Recognize the behaviors and thoughts at that pivotal moment when our positive thinking changes to doubt and how to get back on the right track.

(10:06.75) The 3 things you need to do to achieve your entrepreneurial full potential.

(12:03.36) The internal feeling of fear that can often be the result of a particular saboteur. 3 tips to identify and utilize the more powerful, productive parts of our brain.

(14:49.80) Move from Darth Vader to Yoda. How to turn stress into resiliency.

(23:49.13) Some people use negative emotion as a motivator, but does it work as well as positive emotion?

Resources

Subscribe to the show on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

Barbara on episode #22 Sales Tips for Solopreneurs Who Don't Like to Sell on: Apple Podcast Spotify Google Podcast Sticher

Barbara Fonti - Big Dream Executive Coaching

Positive Quotient Assessment Link

Saboteur Assessment Link

ConvertKit: Our #1 Favorite Email Marketing Platform (Affiliate link)

View Details

In this episode Lori Vajda and Nola Boea share 5 tips to help reduce networking stress and increase your confidence, even if you’re an introvert!

Networking has changed from the days of attending an in person event and ‘pitching’ yourself and your company. Now, every conference, lecture, and social event, whether virtually or in person, is an opportunity to meet prospective buyers, build your brand reputation and expand your circle of influence. Yet, for many entrepreneurs, networking can be a real challenge. Listen and find out how to improve your networking skills.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How to lessen anxiety so networking isn’t so nerve-wracking.
Why you need to network both in person and virtually.
How setting goals ahead of time can help you come up with questions to ask yourself (and others) about what you want to accomplish or have happen.
Prepare to introduce yourself in a unique way as a means to make a impactful introduction

(2:40:10) Knowing how networking has changed can help you be memorable whether you’re online or in person.

(5:19:45) Introducing yourself virtually requires a different approach than in person. This tip will help you do it in a way that is unique to the listener.

(6:27.29) Being approachable in person looks different from being approachable virtually. These tips will help you be successful at both venues.

(12:52.36) There’s a difference between being approachable and being memorable. These tips and one bonus will help you with the latter.

(15:53.80) Writing your WHY Statement starts with asking and answering yourself these questions. This exercise will help you develop your Big deep meaningful WHY so you can memorably introduce yourself.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

Simon Sinek - YouTube - Start with WHY - https://www.youtube.com/watch?v=u4ZoJKF_VuA

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Podcast Transcrip

View Details

As an entrepreneur, writing can be a great way to share your ideas, opinions, and thought leadership. It’s also the perfect way to position yourself as an expert within your market niche, and nurture engagement with current customers as well as prospective buyers. How can you use thought leadership to boost brand awareness and build trust with referrals, buyers, prospects?

To find out, Nola Boea and Lori Vajda sat down with authors and bloggers Kristina Adams and Ellie Betts. These writers share their tips, tools, and resources to help smart, successful, aspiring entrepreneurs get started as writers and thought leaders.

Why You Should Listen To This Episode. In It You’ll Learn:

Why, as an entrepreneur, you should be writing articles, blog posts, and books.
How writing on topics with a fresh perspective, no one else has, is an innovative way to garner attention and helps you stand out.
Why thought leadership builds trust with prospective customers and those who might be a great referral source.
Tips to help you transform the way you write into engaging and interesting thought leadership.

In today's increasingly connected digital world, your writing has the power to foster engagement with current customers (who you want to retain) and prospective buyers (who you want to convert into paying clients). And not to mention, 83% of buyers believe it helps them trust an organization.

(9:34.84) Why using cute titles for your blog posts, articles and books is a terrible idea! And how to choose titles that deliver a unique selling point.

(11:03.46) Help for writers so they can get over the mental roadblocks that are holding them back from starting or finishing their books, articles and blog posts.

(13:47.48) Why writing one book is not enough and how you can use the Netflix model to write, publish and profit from your books.

(14:35.22) 7 tips to improve your business and thought leadership writing, and how you can use it to set yourself apart from the competition, get referrals and attract your ideal clients.

(18:57:10) Why your writing needs a niche and how you can turn your opinion pieces, blogs, and books about your business, industry or marketplace into one.

(25:11:47) 5 tips to use blogging or writing to develop an income stream.

Resources

DIY Build Your Own Business Website - Course Link

Episode #45 with Kristina Adams: Three Authors Share Their Tips to Help You Write Your First Book. Listen on Apple podcast, Google podcast, Spotify, Stitcher or Sticky Brand Lab

The Writer’s Cookbook website

The Writer’s Mindset podcast

Books from author Kristina Adams

Writers Cookbook Facebook page

Recipe for Victoria Sponge Cake

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

We love a good business brand story! The kind that ‘sticks’ with us and leaves us wanting to learn more about the company and support their business. If you’re struggling to communicate your “WHY'' in a way that conveys who you are, what you really do and the unique value you bring to your clients and others, this show is for you!

In this episode Lori Vajda and Nola Boea will show you how to transform your ‘WHY’ into a captivating, unique and sticky introduction. One that not only helps you make a memorable networking first impression, but is sure to leave prospects wanting to learn more about you, your business and services!

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

If you haven’t already, please connect with us on Facebook!

Business success strategies are in the works. Come have a listen!

Why You Should Listen To This Episode. In It You’ll Learn:

The key elements of a powerful and sticky brand message.
How to create a simple brand message, and how to create persuasive messaging when networking.
The purpose of knowing your unique business WHY.
10+ Tips to help you transform the way you talk about who you are, what you really do, and the unique value you bring to your customers and others.

Your brand and messaging matter a lot. Nola and Lori identify key elements to help new solopreneurs create a sticky brand.

(1:36.46) The definition of a sticky brand that agencies use when working with mid to large companies.

(3:21:82) How to create a sticky brand if you’re just starting your business and don’t have any customers or just a few customers. It starts with creating your circle of influence.

(6:14.22) This tip is a great and inexpensive way a new business owner can get feedback or honest testimonials.

(7:34.84) Try this technique if you want to reduce buyer remorse or you can use it to demonstrate you do what you say you’re going to do.

(10:47.48) Sticky brands are memorable brands. Use these tips to help your business ‘touch points’ be top of mind to new customers and referral sources.

Resources

This episode was supported by: Be-YOU-nique

DIY Build Your Own Business Website - Course Link

Episode #5, What to do When a Customer Doesn't Like What You're Selling. Show Link

Episode #17, Kelly Vitale - Creating a Business Outside of the Lines. Show Link

Episode #42, Solita Roberts- How to Create a Signature Style for Your Business and Personal Brand. Show Link

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Nola and Lori explore what it takes to set your side hustle apart from the competition. To do this they look at what goes into developing a business brand. Just how important is having the right color palette, especially if you plan to do business globally?

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here - https://www.stickybrandlab.com/contact.html

If you haven’t already, please connect with us on Facebook! https://www.facebook.com/stickybrandlab

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse – https://www.stickybrandlab.com/ask-muse.html

Sticky Brand Lab – https://www.stickybrandlab.com/

Let’s get this color filled episode started!

In This Episode You’ll Learn

What are brand elements and why are they important to your business
How branding impacts your customers
What makes your side hustle business stand out from your competitors
The elements of building brand awareness for your side hustle

We humans are visual creatures. Yet, there’s more of a demand on customer’s attention than ever before. So how do you, small business, side hustle owner, gain recognition with your target audience? It begins by understanding the elements for building a solid and recognizable business brand and strategy.

(7:26.16) What is the difference between brand, branding and brand identity.

(12:25.40) Guess which company uses red and purple as their brand colors?

(15:18.92) Where this color and you just might get mistaken for an employee rather than a customer.

(16:35.92) What neuroscience says about color and how that impacts your business.

(18:14.74) Don’t wear this color if you want to attract a mate.

(18:34.72) These colors could have a negative impact on your business especially if you plan to reach a global market

(24:34.58) Free resources to help you choose your brand colors

Resources

Color Seed - https://www.design-seeds.com/ (Blog, Search, Seasonal) - add a photo you like. I will generate a color palette.

Coolers - https://coolors.co/ (Color Scheme Generator) New Website!

Canva - 100 color combinations and how to apply them to your designs (Be sure to scroll down to see the image and color palette https://www.canva.com/learn/100-color-combinations/

https://palettegenerator.com/

This episode was supported by: Middle Kid Media [middlekidmedia.com]

Logo Lite and Social Packages for $475 see our offers page for details [https://www.stickybrandlab.com/offers.html]

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

So you want to start a side hustle, but you don’t know WHAT side hustle to start. Should you go with what you know, marketing your existing professional skillet? Should you turn your favorite hobby into a business? Or should you delve into a new industry, working on a cause you care about? Could your ideal side hustle be a combination of all the above? Lori and Nola walk you through a series of questions to ask yourself, so you can find your entrepreneurial sweet spot.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

Things to consider if you’re thinking about turning your professional skill set into a business
How to figure out what you’re really passionate about -- and whether that passion is business-worthy
Why pursuing the biggest money-making opportunity may cost more than you realize
Ways to determine if a business idea might have market potential

Some people know without a doubt what side hustle they want to start. Others know they want to start a side hustle but the rest is a question mark. Using personal examples to illustrate concepts, Lori and Nola take listeners through a downloadable worksheet. Aspiring side hustlers can answer the questions discussed, to come closer to answering their own question: What side hustle should I choose?

(3:57:28) How sometimes finding out what does not work leads you to find out what does.

(12:11:15) Answer these questions to uncover hidden (or not so hidden) talents that may be marketable.

(14:08:58) If you don’t know what things you love to do that may translate into a business, ask yourself these questions.

(20:31:43) How you can turn problems into opportunities.

(23:24:00) The answer to this one question can mean you’re in business or you’re not.

Resources

Download the worksheet, Your Entrepreneurial Sweet Spot

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

A good About page serves both your readers and your business. Visitors who take a look at your About page are about 5x more likely to make a purchase than visitors who don’t. If you’re struggling to create an interesting ‘About’ page for your website, you’re not alone. It’s not easy! In this episode, Lori Vajda and Nola Boea make it easy for savvy aspiring side business entrepreneurs to create a great an About page with these amazing tips, ideas and real examples.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. Find out more about us and our services at Sticky Brand Lab

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Why an About page is so important for your website and business
How your About page can help increase sales
The purpose of your About page and WHY it matters
10 Tips to help you create an About page that stands out from your competition

(4:57.78) Just like an awesome first impression when you're meeting somebody jump-starts the relationship, your About page is your business's first impression calling card.

(6:55:11) Research shows that customers who visit a brand’s About page spend this amount more than buyers who don’t.

(8:32.94) An inspiring About page can sound like a love letter to your ideal customer, like with this example of a graphic designer who makes several life changing decisions before starting her own business. This is her beautiful story.

(11:34.90) Three social enterprise examples of About pages that tell both a story of how each company came to be as well as the good each company does.

(17:28.26) 10 DIY tips to help you create an About page that truly stands out.

Resources

Download your free tip-sheet: 10 About Page Tips to Help You Stand Out From the Crowd https://www.stickybrandlab.com/podcast-freebies.html

Sweet Fabula https://www.sweetfabula.com/about

Sticky Brand Lab https://www.stickybrandlab.com/about.html

Soul In Service https://www.soulinservice.co/about.html

Kanda Chocolates - https://www.kandachocolates.com/ -https://www.kandachocolates.com/pages/our-story-1

Bombas - https://bombas.com/ - https://bombas.com/pages/about-us

World for Good https://worldforgood.com/about/

Yummly - https://www.yummly.com/ - https://www.yummly.com/about

Yellow Leaf Hammocks - https://www.yellowleafhammocks.com/ https://www.yellowleafhammocks.com/pages/about-us

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

View Details

Whatever your reason or motivation for writing a book, a well written book can be a great way for an entrepreneur to share their story, help others, and build a strong connection with your ideal customer.

While there’s a lot of information out there guiding first time authors on how to write a book, there’s not much that specifically focuses on the key elements you need to know and be able to answer BEFORE you ever get started.

In this episode Lori Vajda and Nola Boea interviewed three authors who reveal their best tips so you can become a savvy and successful first time author.

In This Episode You’ll Learn

What important questions to ask before you start writing your first book.
How to choose, not one just one, but two types of editors.
The 3 critical steps and processes you need before writing your first book.
How to decide whether to go the traditional publish route or self publish.

(5:40.58) A good editor can take anything you say and make it sound so much better. But what kind of editor or editors should you work with?

(6:46:93) First, consider your audience, even before you write your first word. Then, ask yourself: How can I be sure my idea will actually appeal to readers?

(11:38.72) Many aspiring authors assume that getting started means cranking out tens of thousands of words before you approach an agent or publisher. In reality, this published author and ghostwriter recommends you follow these three simple tips.

(13:31.08) The magic of writing happens when you keep these fundamental principles at the forefront of your mind.

(16:46.60) Before you can truly embark on a publishing journey, you'll have one major decision to make. Will you self-publish your book or try to have it published traditionally?

(18:54.60) Once your book is published, the work is far from over: Now you need to find your readers who will buy your book. These fast-track marketing tips can help you successfully accomplish that goal.

Resources

Subscribe to the show on Apple Podcasts, Audible, Google Podcasts, or wherever you listen.

ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Cyndee Rae Lutz’s website: https://www.cyndeeraelutz.com/

Meditation & Inspiration with Cyndee Rae Lutz

Episode #29: Mindset-Reset for the Busy Entrepreneur: Ways to Minimize Self-Doubt

Leanne Regalla’s website: WritingThatResonates.com

Just for Sticky Brand Lab listeners:

The Book Structure Cheatsheet
My Favorite Distraction Busters
The Portable Office Checklist
Signature Story Writing Prompts

Grab the handouts at tinyurl.com/stickybrand

Episode #43: Effective Lead Generation Tips for Side Business Owners Ready to Attract More of Their Ideal Customers

Kristina Adams: The Writer’s Cookbook Website

The Writer’s Cookbook Podcast

View Details

“I'd rather regret the things I've done than regret the things I haven't done.” If you’re a professional woman who’s been mulling over entrepreneurship, but haven’t done any more than that, this quote from Lucille Ball should serve as a foretelling.

For professional women, there are plenty of great reasons to start a side business such as creating multiple streams of income, building something for yourself, and setting your own hours. In this episode Lori Vajda and Nola Boea share the five questions (plus bonus questions) to ask yourself before pursuing the entrepreneurial journey.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

In This Episode You’ll Learn Why

Women should seriously consider starting their own business.
Entrepreneurship doesn’t have to be daunting and it doesn’t mean you need to quit your day job.
It’s better to start small and learn along the way, before building up to something bigger.
The more ‘yeses’ you have to these questions, the more likely it is you can be a successful business owner regardless of background, education or experience level.
Starting a side business creates career-changing opportunities you wouldn't have normally stumbled upon working a full-time job.

While there are many reasons women benefit from starting a business, including unstable job markets, economies and pandemics. Older women in particular face more discrimination during these life change events than their your counterparts. As Nola and Lori point out, understanding your intrinsic motivation for starting a side business can help you establish a solid foundation for launching a successful entrepreneurial journey.

(2:56.25) Building a side business with limited hours to dedicate to it outside of your day job is never easy. Question number one is all about evaluating how passionate you are toward the idea of starting a business.

(6:37.72) This question isn’t so much about delayed gratification as much as it’s about whether or not you’re in it for the long game.

(9:31.23) It takes time for a business to grow, which is why question number three is so important. Are you willing to put in the time to create a sticky brand?

(12:36:44) You definitely can’t create a successful side business venture without support, and we’re not talking about the financial kind with question number four.

(15:02:69) There’s good reason why you don’t want to be first to market and question number five explores this in more detail.

(17:57:60) Bonus question number one focuses on the one thing no talks about, and that is all about getting out of your comfort zone.

(22:22:78) Bonus, bonus question, would you be willing to let us follow your entrepreneurial journey?

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

Podcast Transcript

View Details

A beautifully written, uniquely informative lead gen can make a prospective customer feel like they are reading information from an expert in the field. This kind of outcome can be great for your business for two reasons. One, it increases your value and two, it improves your authority and credibility in the eyes of your target audience. Unfortunately, too many pieces of lead generation content are uninteresting, unhelpful and a downright waste of a reader’s time. So, how can you, a solopreneur, ensure your lead gen is a success? To find out, Nola Boea and Lori Vajda sat down with professional writer, marketing and author coach Leanne Regalla. Leanne is the founder of Writing That Resonates, a company that specializes in working with entrepreneurs, consultants, coaches, and experts who want to attract their perfect clients 24/7 with great content.

Leanne shares tips, insights and strategies so side business owners can create resources that showcase their depth of knowledge and position themselves as an authority in their field.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

In This Episode You’ll Learn

You can improve customer retention by creating a customer-centric marketing resource.
Why creating a unique and well crafted lead gen can be a far more effective tool for collecting email addresses.
How to create a single piece of optimized content, that's valuable and relevant to your audience, can increase organic traffic to your website.
The various ways lead generation resources can drive leads and sales as well as improve the quality of leads.

(2:28.88) The power of a lead gen isn’t just that it addresses a pain point of your ideal customer, but that it can set you and your business apart from the competition.

(4:48.74) Why writing can be a challenge and the many other misconceptions entrepreneurs have about this team sport.

(6:52.69) An easy definition and explanation of a lead generator and why, when done correctly, is so powerful.

(7:43:56) The 3 main reasons why it's important for solopreneurs, particularly women founders, to have at least one lead gen, and preferably more than one.

(10:21:43) The 5 easiest ways to use lead generators as a way to build your personal brand. Especially if you are looking for ways to establish yourself as a thought leader, speaker, or subject matter expert.

(12:06:89) A lead magnet is a lot like a first date. When done poorly, it won’t lead to a second date. But, when done well, it opens the door to these business building blocks

(19:10:38) 7 easy tips to help you get over the fear of putting yourself out there with your own unique industry perspective and opinion.

Resources

Leanne’s website: WritingThatResonates.com

You can grab her book, Instant Authority: Write a Book, Spread Your Message, Make an Impact here, and take the quiz "Find your business author superpower and crush your personal kryptonite at WritingThatResonates.com

Just for the Sticky Brand Lab listeners:

The Book Structure Cheatsheet
My Favorite Distraction Busters
The Portable Office Checklist
Signature Story Writing Prompts

Grab the handouts at tinyurl.com/stickybrand

To Get Leanne’s quotes: Sticky Brand Lab Resource Page

View Details

As a side businesspreneur, your personal brand and company brand are closely entwined. As such, the clothes, makeup, hair and accessories you wear become a crucial element to creating the type of brand image you want to reflect to customers, colleagues and the public. To understand the power your clothes play in how others see you and how you see yourself, Lori Vajda and Nola Boea sat down with Solita Roberts. Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven women entrepreneurs and professionals to refine their wardrobe and image so they can showcase their talents, expertise, and thought leadership with confidence. In this episode Solita shares tips, insights and strategies to make the best use of your clothes while building a strong, memorable and confident image and brand.

In This Episode You’ll Learn

How you can create your own personal style without breaking the bank.
How to make the best use of your clothes while achieving your personal and professional brand image goals.
Why working with a personal styling and image consultant can transform your closet, clothes and image.
The 3 tips for getting a fresh, new style that incorporates today’s trends and helps you make a positive brand statement.

(3:31.86) Personal style has a lot in common with storytelling. When you understand the message you want to convey, it becomes easier to choose pieces that help you tell your brand story.

(6:08.94) Misconceptions abound whether that has to do with our size, height, weight, age, ect. The key is in knowing the 3 ways you can use key pieces of your wardrobe to change the narrative and break barriers.

(7:27.97) This one Zoom function alone has led to many missed opportunities for professional women. Particularly, when it comes to using the platform to connect, network, build their business brand, and more importantly, build their authority.

(10:15:42) Whether you’re an entrepreneur, employee, or executive, find out how the clothes you wear not only build your personal brand, they let your voice be heard.

(11:15:33) What is the difference between personal styling and image consulting and how you can use each of them to convey your message and boost your confidence.

(16:02:38) You tell the story of your brand through the things you wear. Four tips to help you create your unique story through clothes.

(19:27:60) Many of us hold on to old tapes that others told us about our bodies, about what looks good on us and what is acceptable to wear. How to break the limiting beliefs we hold on to so we can create a style story that serves us and the image we want to create for ourselves.

(23:47:40) The unconventional trick for finding the colors that work best for you.

Resources

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Solita Roberts’ Free EBOOK: The Style To Impact Formula- Your Guide to Unshakable Style Confidence. Download here: https://bit.ly/styleconfidenceguide

Email: solita@styletoimpact.com

Website: https://styletoimpact.com/

LinkedIn: https://www.linkedin.com/in/styletoimpact/

Instagram: https://www.instagram.com/styletoimpact/

To Get Solita’s quotes: Sticky Brand Lab Resource Page

View Details

As a solopreneur, you are tasked with being the copywriter and marketing team of your side business. In this episode Lori Vajda and Nola Boea share their combined copywriting and digital marketing skills to teach you how to create messaging that speaks to what is relevant and important to your ideal buyer.

Listen in as they explain how communicating the benefits – not just the features - increases conversion, in today’s episode.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab.com

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How savvy entrepreneurs are carefully walking the tightrope between communicating benefits and features.
The problem with a race to the bottom and competing solely on features and price is two-fold.
While you may not be able to out-Amazon Amazon, knowing how to flip the script in a few key areas can help a small company win big.
The major problem with using jargon, slang and buzzwords in your communication - even when you think the customer understands it.
Why no matter how great your messaging, the focus has shifted from speaking at consumers to speaking with them.

Prospective buyers are more interested in how your product or service meets their needs and solves their problems. That’s likely because by the time they talk to you, the business owner, they have done their research. As Nola and Lori point out, the real challenge is being able to clearly communicate what the potential gain will be from their purchase and that’s where benefits come into play.

(2:47.53) The simple way you can tell whether you’re talking about benefits versus features and know the difference is not enough.

(4:37.30) The three main reasons solopreneurs have difficulty differentiating writing and selling to the benefits versus features.

(8:38.44) This critical mistake is often what leads shoppers to compare your product or service with your competition, solely or mostly on price and why it’s crucial you avoid it.

(15:21:02) How to use testimonials on your website or in your marketing materials to support the benefits of your product or service.

(16:58:23) This secret shortcut copywriters use, and is sure to save business owners time when writing benefit content.

(17:57:60) How to use case studies to light up the emotional center of your ideal buyer and why using them as part of your business’s benefit storytelling, is a real benefit to your overall content and selling strategies.

(20:26:78) Nine writing tips for natural, conversational style content that weaves benefits into the sales message.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

View Details

You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and CEO of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around. In this episode Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.

In This Episode You’ll Learn

Why a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.
The make-or-break steps for finding and hiring the right developer partner to successfully build your app.
The risky mistake first time startup founders make when coming up with an idea for an app.
The 3 reasons you need to treat your app like a business.

Hire a reputable app developer. It’s a statement that implies anyone can do so. As Nola and Lori found out, when you’re a non-techie with a great idea, but limited to no experience talking the language of a developer, miscommunication is the fastest way to lose money on app development. As Igor Belagorudsky pointed out, while it’s important to do your research, being knowledgeable about what to look for, what type of developer you need and speaking the language throughout the process to ensure your idea is executed, is quite another.

(5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers.

(7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built.

(11:10.90) Why you don’t want to hire, and should run the other way, a dev shop that offers project management for free.

(13:06:42) When it comes to technology businesses, men and women have uniquely different approaches. Unfortunately, that difference can also lead more women to get taken advantage of by these scammy dev shops than male on.

(14:20:20) Before hiring anyone, this is the first thing you should do, when considering if your app is worth developing.

(17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.

(19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.

Resources

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Fast CTO

Email address: igor@fastcto.com

Igor Belagorudsky Social Links:

Linked In: https://www.linkedin.com/in/igorbelagorudsky/

Instagram: https://www.instagram.com/lookattheigor/?hl=en

Facebook: https://www.facebook.com/fastcto

To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page

View Details

According to Warren Buffett, really successful people say no to almost everything. That’s great for Warren, but when you’re just starting out, ‘no’ is a lot harder to say, especially for new side business entrepreneurs. So, Lori Vajda and Nola Boea sat down with Rapid Rewire expert Michele Molitor. Michele is the co-author of the best-selling book “Breakthrough Healing” and author of the eBooks + audiobooks, “Tapping into Your Power & Presence” and “Saying No With Grace & Grit,” In this episode Michele shares her experience, insights and tips so listeners can learn the why, how, and what to say ‘no’ to, so you can say ‘yes’ to the right things.

In This Episode You’ll Learn

The power of ‘no’ and how saying it to the right things ensures you won’t do too much needless work.
How entrepreneurs are wired to say ‘yes’ due to FOMO (Fear of Missing Out).
The simple, yet powerful reason saying no doesn’t equate to missing out on potential business.
The 3 tips for effective prioritization.

(6:22.36) How your brain self-sabotages you and keeps you stuck. These steps help plant make new and different choices based on where you are today.

(9:15.31) The three primary reasons entrepreneurs have such a hard time saying no, and the steps to quickly turn that around for the better.

(12:04.41) How to decide when it's time to fire clients? The first clue may be that the work feels eerily similar to pushing rocks uphill. These other clues can help you find the words to let go gracefully?

(13:52:42) When it comes to business, men and women have uniquely different approaches to saying no. Is one better than the other?

(15:35:33) Getting business may be the name of the game, but serving the wrong type of client can exhaust your energy. When you know how to do this one thing, attracting your ideal clients becomes so much easier.

(17:23:14) Positive emotions vibrate at a higher frequency and negative emotions vibrate at a lower frequency. The simple tip for using the law of attraction to attract your ideal client.

(19:27:60) Saying no is like exercising a muscle. You have to work at it. To help separate saying yes too often and not enough nos, follow these tips, suggestions and tools so you can reclaim your power in situations where they feel compelled to say yes.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Nectar Consulting

Book: Breakthrough Healing Insights and Wisdom into the Power of Alternative Medicine Find it on Amazon

Michele Molitor Free ebooks:

“Do You Have Imposter Syndrome? 6 Triggers That Can Crush Your Confidence” - http://bit.ly/MM-ImposterEbook

“Saying No With Grace & Grit” https://bit.ly/SNGGeBook

Social Links:

Facebook MMCoach Page: https://www.facebook.com/MicheleMolitorCoach/?fref=ts

Linked In: https://www.linkedin.com/in/michelemolitor

YouTube: https://www.youtube.com/user/michelemolitor/

Breakthrough Healing: Insights and wisdom into the power of alternative medicine

View Details

Many working professionals dream of ‘someday’ starting their own business. For many, someday never happens. To reduce overwhelm and help you start your dream, Lori Vajda and Nola Boea sat down with Judy McNeal, Founder of QB's Magnetic Creations. Judy shares her story of starting her business while working a full-time job, and offers strategic steps and poignant lessons learned to help you avoid missteps.

In This Episode You’ll Learn

How to get clear on your WHY you want to start a business.
What steps it takes to make significant progress with your business idea and how to prioritize what it requires.
How to manage your time so you can work at your primary job and still make efficient gains on launching your side business.
Why you don’t need to be afraid to outsource your small business tasks–especially those you’re not particularly good at.

Judy McNeal may be running a successful online jewelry business, but as Nola and Lori found out, her tips, suggestions and insights can help any aspiring entrepreneur get started. Especially if you are running a side business while working another job. Many solopreneurs know first hand working and running a business is no easy feat. As our guest shared, if you really want your venture to be successful, you have to be willing to make tweaks along the way, recognize opportunities and always be willing to listen and learn from your customers. Listen in as Judy shares her secrets for starting and building a business.

(4:44.44) Many people who want to start a business struggle when it comes to knowing what business idea is right for them. This simple tip and the 3 questions to ask yourself to identify what people are willing to pay you for.

(7:17.06) Not sure which ecommerce platform is right for you? Not only will these tips for choosing a platform help you make a smart and informed decision, they’ll help you understand why Etsy might not be the best choice for your business.

(11:09.96) When it comes to starting a business, you want to enjoy the journey. Follow this tip to help you decide when and what to outsource to keep you from experiencing overwhelm and burnout.

(13:29:07) Judy shares how she used her business plan as a roadmap and why she says it can help you with your branding, putting your team together as well as determining and reaching your sales goals.

(15:09:77) Rejection may be a part of business, but that doesn’t make it any easier to deal with. Hear Judy’s tips for not taking rejection personally.

(16:45:48) The single hack Judy used for growing her product line is also the key to her successful product expansion.

(19:35:75) Knowing your brand will evolve can help you feel good about making fiscally smart decisions in the short term without costing a lot of money up front.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

QB’s Magnetic Jewelry

QB’s Magnetic Jewelry on Facebook, Instagram, Pinterest and YouTube

This episode was supported by: Be-YOU-nique

View Details

Show Notes

You have years of experience and knowledge; have you considered offering consulting services as a side business? To find out how to get started as an independent consultant, Lori Vajda and Nola Boea sat down with speaker, trainer, entrepreneur, author, and sales enablement consultant, Melissa Madian, Founder and Chief Fabulous Officer of TMM Enablement Services. Melissa shares her insights, tips and methods professionals can use to effectively market, position and brand yourself as a consultant.

Thanks for Listening!

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. http://www.StickyBrandLab.com

In This Episode You’ll Learn

How to start a consulting business.
The 5 main reasons organizations and companies hire out consulting services.
Being a successful consultant has more to do with how you market yourself than it does what services you offer.
How mindset can help or hinder a successful consulting business and how to ensure you fall into the former rather than the latter.

(5:22.94) How do you take a degree that is not related to the field you find yourself working in and turn it into a new opportunity for gaining new experience?

(6:56.31) Certain personality types embrace new learning, while others avoid it altogether. What can you learn from Melissa’s approach to sales enablement, that could help you become the go-to person? And, more importantly, how could it set you apart from your colleagues?

(8:04.71) When it comes to educating executives who don’t know they have a problem and need your services, Melissa lays out an actionable roadmap that speaks their language.

(9:16:20) If you want to work for yourself, you have to learn how to ‘sell’ your services. Unfortunately, according to Melissa, many women get in their own way, primarily because they want to fit in. Hear Melissa’s tip for getting past this hurdle to become successful.

(11:37:33) As a consultant, you are your own brand and as such are responsible for promoting your expertise. Melissa shares insights and tips for how, where and in what ways you can promote your ideas, knowledge and expertise in a way that attracts interest.

(15:41:34) Action steps you can take to successfully transition from your fulltime job into your new role as an independent consultant.

(18:24:32) One great tip for establishing and promoting yourself as a consultant, write a book. Write what you know is an adage that when put into practice, can help you build credibility to a wider audience.

Resources

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

TMM Enablement Services

Book: Enabler? I Hardly Know Her!: How to Make the Sales Experience Not Suck Find it on Amazon

Melissa Madian on Instagram

To Get Melissa’s Walt Disney Quote: Sticky Brand Lab Resource Page

This episode was supported by: Be-YOU-nique

Enabler? I Hardly Know Her!: How to Make the Sales Experience Not Suck

View Details

You’ve launched your business and now you’re ready to turn it into the business of your dreams. Only catch: you need to attract the perfect audience. Without an audience pool — one that you truly understand and connect with — your business can’t survive. How do you find your ideal audience using social media? To help you understand the ‘why’ and ‘which’ social platforms are worth your time, Lori Vajda and Nola Boea came up with a business use case to help aspiring solopreneurs and small business owners make an informed decision.

Listen in as they share their discoveries, insights and helpful tips so you can choose only the social platforms that make sense for your business, in today’s episode.

Thanks for Listening!

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How building an audience through social media can be challenging. But if you do it correctly, it can be well worth your time and effort.
Building an audience is important, but if you can't figure out how to generate meaningful revenue, is it worth your time in the long run?
The one big mistake that leads many entrepreneurs scratching their heads wondering why they aren’t successful on social media.
What you want is a process that will create meaningful interactions with your audience.
Why no matter how great your messaging, it won’t make up for trying to send the wrong message to the wrong people.

(3:07.89) The single biggest reason it is so difficult to get your social posts in front of your ideal customer.

(6:06.86) Who uses the different platforms the most. How can you, as a business owner, really get the most bang for the time that you’re using a particular social media platform?

(8:21.78) Customers are using social media platforms differently than in the past. As a result, you as a business owner could, unbeknownst to you and your business, make this critical mistake.

(8:51:42) Three major advantages business owners have for connecting with their target audience on the right social platform for their business.

(11:29:23) You don’t need to be on every social media platform. Use these three tips for choosing the right social media platform for your business.

(13:47:95) The one social platform often overlooked by many businesses and business owners, and as such could give you an advantage for reaching your target audience.

(15:46:52) Five benefits of using YouTube to engage prospects and generate search engine content to your website.

(18:02:24) Three social platforms few business owners consider and could be missing out on engaging with prospective customers, especially if you have a niche business and audience.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Tip Sheet - How to write for your social media community. Download available at here.

This episode was supported by: Be-YOU-nique

View Details

Show Notes

Career or job burnout can happen to anyone at any time. Currently, the average professional begins experiencing burnout by the age of 32. To understand how burnout affects your career satisfaction and what steps you can implement to reduce or avoid the likelihood of a job exodus, Lori Vajda and Nola Boea sat down with Burnout Recovery expert Karrie Brazaski. Her company, Redwood Executive Coaching, tailors programs to organizations who care about helping overworked professionals reduce stress, chronic fatigue, and exhaustion and refocus their attention on increasing wellness in their personal and professional lives.

Thanks for Listening!
Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How job burnout is a special type of work-related stress
The ‘signs of burnout’ you may have been ignoring or downplaying.
Should you stay in your job or leave? Understanding the burnout indicators that may be telling you it’s time to call it quits.
What is burnout costing you in terms of your health, career prospects, psychological well-being, and relationships?
How starting a side business can reduce burnout, increase your creativity, personal growth and professional advancement opportunities.

(4:58.40) How a lack of trust impacts the way professionals show up at work and why it oftens leads to an inauthentic self.

(6:24.93) What 3 things you can do to manage burnout and work related stress and why too many people typically just shove down their feelings and keep on going.

(9:26.78) Are you an adrenaline junkie? Some personality types thrive on stress. Building a side hustle can actually reduce feelings of burnout so you don't feel trapped.

(12:20:20) This simple reframing trick can change the way an organization, manager or employee thinks about its team members and can reduce burnout before it leads to job dissatisfaction.

(14:09:13) Five simple, yet easy and effective tips most business leaders can implement which can increase employee involvement without increasing job stress. And, one of these tips has been known to actually increase the likelihood of a future promotion.

(18:03:87) How we’re programming ourselves and our kids to be workaholics starting at an early age.

(21:00:27) The ways in which men and women experience stress differently.

(24:24:54) The eight ‘telltale’ signs you’re experiencing the kind of chronic stress most people ignore because they often don’t recognize the cues.

(31:24:99) Nine tips and suggestions for how you reduce stress without feeling guilty for pursuing a side business, personal growth or something that you have an interest or passion for.

Resources

You can subscribe on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Redwood Executive Coaching

Follow Redwood Executive Coaching on Facebook

Karrie Brazaski on LinkedIn

This episode was supported by: Be-YOU-nique

View Details

Show Notes

Unlike many of the ads for webinars from successful six and seven-figure entrepreneurs willing to share their secrets of success, for a fee of course, the road to entrepreneurship is not always glamorous.

In fact, we’d go so far as to say, it’s tough. But that doesn’t mean it isn’t worth it. So, what does it take to follow your dream? What does the path to becoming a successful independent professional look like? To find out Lori Vajda and Nola Boea are launching a new series, Where Are They Now? An Entrepreneurial Journey.

In this episode the co-hosts sat down with Sophia Flot-Warner. Sophia is a Global Director for Training Solutions, multifaceted actor, and CEO of Freelance Sophie, a Virtual Assistant business she recently started.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Entrepreneurial success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What it really takes to become an entrepreneur.
Common misconceptions for starting a business such as, to have a successful company, you should have a business degree or you’ll need financial capital to back your dream.
Why you shouldn’t believe entrepreneurial success can only be achieved by a certain type of person.
How to deal with the rejection part of entrepreneurship.

(7:04.99) This simple, yet brilliant tip for viewing rejection that will have you thinking differently.

(11:15.93) Acting and entrepreneurship share this important similarity and a tool most people use incorrectly for building successful connections.

(13:52.23) Four tips for developing your personal or entrepreneurial brand.

(16:22:93) These tips and tools will help you track your time and your work.

(21:55:44) A powerful tip for avoiding burnout while working and launching a side business.

Resources

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sophia Flot-Warner

Instagram Sophia Flot-Warner

Facebook Sophia Flot-Warner

Facebook at Freelance Sophie

Amazon books by Sophia Flot-Warner

This episode was supported by: Be-YOU-nique

Podcast Transcript

View Details

Show Notes

What are the benefits of using a one-page business plan? Why are business plans so important? Turns out, there are a lot of reasons for completing a business plan for your side business as Lori Vajda and Nola Boea discovered when they used it for their own business, Sticky Brand Lab. But, perhaps the most powerful discovery they made for this very useful tool is the number of advantages the exercise in creating provided for their sales strategy.

Listen in as they share their discoveries, insights and helpful tips for completing a one-page business plan in today’s episode.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

How a one-page business plan actually lays out the short-term and long-term milestones that are most important to the success of your business.
Why creating your plan actually helps you to think through and select the strategies that will propel your business and sales growth.
Answers the critical question of how your business will make money by helping you develop your revenue stream.
How creating your business plan can provide you with a roadmap for your operations.

When you start a new business, if you’re like us, you’ll likely have a to-do list a mile long. Not to mention there will be far more enjoyable tasks on that list to complete than creating a one-page business plan. As Nola and Lori found out after completing theirs, the time and effort, neither of which were difficult, was well worth it, even if you don’t plan on using your business plan to find funding. As it turned out, implementing a one-page business plan helped us identify the ‘unknowns’ and made it obvious where the gaps were in our sales strategy.

(4:40.21) The 6 critical points creating a one-page plan clarifies for your business.

(6:12.41) The three different types of plans, which one you need for getting financing and which one gives you a roadmap for success.

(8:47.65) The 3 roadblocks that keep otherwise successful entrepreneurs from completing a business plan and the simple solution for getting it done.

(9:45:49) Creating space for demand. Using your business plan to focus your sales ROI strategy.

(11:45:68) The 10 foundational components of a one-page business plan.

(14:04:49) The important and effective way to share benefits rather than features with your audience.

(17:39:79) How to write S.M.A.R.T objectives.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts,

View Details

Show Notes

IIn part one, Elizabeth Ionita and Chanelle Lavigne shared their vision for creating a business platform where professional women could come together to find resources for personal and professional exploration and development. Tune in as Lori Vajda and Nola Boea share their vision for creating this recurring revenue stream. Will Elizabeth and Chanelle be in agreement? If you’ve dreamed of starting a membership business you will not want to miss this episode. Get access to the handouts, resources and step-by-step guidance so you can take small steps leading to big effects and for creating and launching a successful new membership business.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

A positively exciting business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

The most compelling reasons for starting a membership business...we’ll give you one hint, recurring income.
Why starting your membership business with a small audience is an advantage.
How to avoid overwhelm when launching a new business.
What makes or breaks most membership sites.

Although membership businesses make money from paying members, you don’t need a large following to start this type of business. What you do need are true fans. What are fans? These are the kinds of members who are excited to buy your products and services. These fans have respect and trust for the information you provide and are therefore willing to pay for your offerings such as courses, your e-books, your newsletter or etc. Listen in as we share our suggestions, ideas, and action steps for launching and scaling a membership business idea.

(2:10.12) How an economic crisis launched Airbnb, Slack, WhatsApp, Uber, and Square and why a crisis can be a great time to launch a new business idea.
(04:43.60) The 6 steps to building a successful paid membership business.
(05:59.01) Why narrowing your audience can actually give you an edge.
(08:01.23) The top three reasons for starting a paid membership business.
(09:13.02) The four most common types of membership business platforms.
(13:30.36) The 3 Bs to building a unique brand for a membership business.
(15:24.03) 4 benefits of using an acronym to explain your business.

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Show Notes

Have you dreamed of starting a networking community? Maybe you’ve wondered if it’s possible to create a thriving community in which members would be willing to pay a fee to access premium content, resources and attend ‘members only’ events. In this episode of Ask Muse, guests Elizabeth Ionita and Chanelle Lavigne ask Nola Boea and Lori Vajda to help them explore this business idea.

Having identified a missing need for many professional women, that of having access to highly recommended personal and professional mentors, coaches and counselors is what propelled Elizabeth and Chanelle to consider this model. The two women sought out Ask Muse for help creating a business model, strategy, and messaging that would resonate with their like minded prospective audience.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

A positively exciting business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

One of the main reasons entrepreneurs want to start a membership business is because it has the possibility to generate a predictable and recurring revenue stream.
Why so many major publications are putting their premium content behind a paywall.
You don’t need to have a massive following to create and launch a successful membership business model.
What the number one advantage is for starting your membership business with a small audience.

Whether you’re at the beginning and just contemplating the idea of starting a membership business or you’re seeking out tips to make your membership even better, this episode will help you. And, best of all, launching a successful membership business does not require a massive audience.

(4:50.37) How the pandemic is giving fuel to new business opportunities?

(07:27.15) Why you need this shared goal if you want to build a community whose members are willing to pay to join.

(12:14.10) This is the major benefit prospective participants consider before deciding whether or not to become a paid member.

(15:18.00) Questions to consider before deciding to start a membership side business?

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

When aspiring solopreneurs get SEO (search engine optimization) right, the result can be seen by the increase in website traffic, brand visibility, and revenue. These wins make for stronger growth and increased sales opportunities. To find out what DIY SEO tools, tips and shortcuts new small business and side business owners can use and do themselves, Lori Vajda and Nola Boea sat down with SEO expert Melissa McGraw. Her knowledge, insights and helpful ideas for increasing organic SEO results, is the subject of today’s episode.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Incredibly simple, low-cost and quick SEO wins - many of which need only be done once to have a positive lasting effect.
The basics of SEO for small businesses from keyword research to tips on how to save time while increasing traffic to your website.
Why not having an SEO strategy will likely result in your website not appearing in search results.
How organic search drives 51% of all web traffic for both B2B and B2C.

(6:46.35) This simple technique for building a commission based affiliate website that entice users to actually click on.

(8:38.13) Why is it vital for small business owners to structure their website so it comes up on search engines for meeting in-person or virtually.

(10:49.78) Why roughly 80% of small business websites are not being known for what they want their business customers to find them for on search engines like Google.

(12:35:89) The real length of time it takes for SEO to work and you to start seeing results.

(15:02:10) Four simple and free tips most small business owners miss for getting ranked at the local level on Google searches.

(17:40:79) Why it’s important that Google keep coming back to your website and easy DIY tips to make sure it does.

Resources

SEO Expert Melissa McGraw - https://www.thecreativepotential.com/

Instagram at The Creative Potential - https://www.instagram.com/thecreativepotential/

Facebook at SEO Your Site Now - https://www.facebook.com/groups/seoyoursitenow/

Google My Business - https://www.google.com/business/

Answer The Public - https://answerthepublic.com/

Uber Suggests (Neil Patel) - https://app.neilpatel.com/en/dashboard

Pingdom - https://tools.pingdom.com/

This episode was supported by: Be-YOU-nique

View Details

Show Notes

As an aspiring entrepreneur, you have goals for launching a side business but you’re making little progress. Maybe your dream of becoming a speaker, consultant or subject matter expert has you feeling frazzled at where to begin. When stress, overwhelm or perfectionistic thoughts keep you stuck and unable to make progress, frustration can be like an Achilles heel. In this mindset-reset episode, Lori Vajda and Nola Boea sat down with Internationally-trained Master Meditation Teacher, Cyndee Rae Lutz, to learn how the use of meditation and breathing techniques can quiet our inner critic and help us make progress forward.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Mindset-reset strategies are in the works. Come have a listen!

In This Episode You will...

Learn how to reduce stress and avoid burnout.
Understand the many different ways perfectionism undermines our confidence.
Discover easy techniques for handling the pressure of entrepreneurship while simultaneously boosting confidence.
Learn tips and strategies to help you create a more peaceful mind.

Through our own entrepreneurial journey, we’ve learned just how easy it can be to get bogged down in the daily stress and challenges associated with a business.Taking a different approach requires more than an intention, it requires a change in mindset.

(5:39.27) The main reason you need to have a ‘beginner's mindset’ when starting mindfulness, mediation or breathwork.

(7:23.07) The top misconceptions entrepreneurs and CEOs make when it comes to cultivating a meditation and breathwork practice.

(11:51:43) This simple trick will help you turn off the work thoughts so you can relax into sleep.

(13:24.17) Confusing productivity with activity is just one example of the ways entrepreneurs find themselves doing busywork rather than business work.

(14:31:04) How resistance and distractions work together to keep you from reaching your entrepreneurial goals.

(18:55:53) Four simple tips and techniques for bringing meditation into your daily routine.

Resources

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sticky Brand Lab Resources - stickybrandlab.com/resources

Cyndee Rae Lutz - CyndeeRaeLutz.com

Email for Cyndee Rae Lutz - CyndeeLutz@gmail.com

This episode was supported by: Be-YOU-nique

Pod

View Details

Show Notes

Launching a side business can be exciting, challenging and at times, a little overwhelming, especially when it comes to taxes. Usually, it doesn’t take a lot of money to start a new business. To find out what hard costs, fixed costs and other tax related expenditures a solopreneur needs to know, Lori Vajda and Nola Boea sat down with Certified Public Accountant Bette Hochberger. Her approach to taxes when starting and incorporating your side business, is the subject of today’s episode.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled.

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

What tax values to consider when it comes to incorporating a business.
The different ways the federal government views business taxes depends on whether a business is an LLC, S-Corp, or C-Corp.
What the tax implications are when incorporating or not incorporating your side hustle business.
Why the IRS actually does not recognize the LLC in any of its forms.

From payroll to paying quarterly taxes to keeping actual receipts, knowing what you don’t know about business taxes can cost you. As Nola and Lori found out, even if you don’t make any money in your first year or first few years, the IRS requires you to file taxes for your business. But, perhaps more importantly, knowing what items can save you money on your taxes is a benefit you, as a business owner, can’t afford not to know..

(3:57.63) The surprising value incorporating your business can have on your personal taxes.

(7:18.88) Knowing the difference between filing your side business as an S Election versus an S Corporation, can cost or save you money on your personal taxes.

(8:17:71) The different forms of incorporation which provide self-employment income and which ones don’t.

(8:59.88) If you just started your business and aren’t making any money, filing taxes can give you financial benefits you might not be aware of.

(15:05:21) This common mistake many entrepreneurs make in their first year of business, could cost you big money.

(18:50:99) What is the ‘pay as you go’ system the IRS uses for small side businesses and why you need to know about it.

Resources

Subscribe to the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts.

CPA Bette Hochberger
Bette Hochbeger YouTube
Bette Hochberger Facebook Tax Tip Tuesday

View Details

Many aspiring side business entrepreneurs are too fearful to pursue their innovative ideas and just as many consultants and coaches get anxious with the thought of talking about their business in a uniquely creative way.

Yet, we are hardwired to be creative and in a competitive marketplace, creativity and imagination are needed and necessary in order for your product or service to stand out from the crowd. So, how can you position your business, course or idea in a unique way, one that captures attention and converts potential buyers? To find out, Lori Vajda and Nola Boea asked Dr. Natalie Nixon, creativity strategist, global keynote speaker, and the president of Figure8Thinking. Her approach to using creativity, curiosity and rigor in business and in life, are the subject of today’s episode.

Thanks for Listening!

In This Episode You’ll Learn

Why having multiple interests doesn’t need to limit your career pursuits nor your business path.
How being good at something, doesn’t mean it’s the career path you have to follow forever.
What happens to your mind and body creatively, when you truly are doing what you love.
The one thing many, if not most, entrepreneurs get wrong about being in business for yourself.
How prototyping (the ugly first draft of an idea) can give you insights and information to improve your side business, professional talks or a book you’re writing.

When creativity is regulated to the arts and artistic people, individuals, entrepreneurs, or even a successful plumber, minimize or ignore the process they go through to come up with a solution to a particular problem. As Nola and Lori found out, creativity is available to everyone and needed in both life and career. Tapping into creativity comes from applying both rigor (task and focus) and wonder (making time to ask big ‘what if’ questions). Implementing these successful strategies takes work, but the result is found in your ability to think differently, dare we say, entrepreneurial.

(5:21.39) What does it mean to be a ‘hybrid’ thinker and how do you apply hybrid thinking in your life and career.

(9:33.41) When you follow your heart in your career or business pursuits, you’ll need to be prepared to do the one thing most entrepreneurs ignore.

(11:33:69) 5 underrated, yet valuable, lessons from having a side business/hustle that may help boost your income and career.

(15:33.52) How you know your innovative idea or approach is truly an innovation, is by being able to answer these two and necessary questions.

(21:25:11) Unleashing our curiosity, improvisation and intuition in our work, business, and life, starts when we are willing to interrupt these behaviors.

(29:28:32) Entrepreneurs fall in love with finding solutions to people’s problems. However, it’s these three ‘I’s’ that link creativity with entrepreneurship.

Resources

Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

Figure8Thinking - https://www.figure8thinking.com/

The Creativity Leap - Book on Amazon

Get a Free Chapter of The Creativity Leap - Download First Chapter

Wonder Rigor Tip Sheet,16 tips on how to exercise more wonder and more rigor in your life and work - https://www.figure8thinking.com/resources/

This episode was supported by: Be-YOU-nique

View Details

With the rise in the number of side hustles and entrepreneur startups,(the Small Business Administration’s Office of Advocacy reports the numbers of small businesses owned equally by men and women to be 2.5 million in the U.S.), more and more couples are taking the leap of faith and going into business together. We wondered what it’s like having your significant other as your business partner? To find out, Lori Vajda and Nola Boeá asked four couples to share how they divide roles and responsibilities for running their business as well as how they make it work as business partners. Their candid answers are the subject of today’s episode.

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn

From four couples who shared their firsthand experience key insights and the challenges with spouse run businesses.
How to divide the roles and responsibilities you each like and the ones you don’t, with less friction.
The secret to jointly operating your business together successfully, may be in knowing this one thing about the two of you.
The lines between work and personal life can easily become blurred. These couples recommend you do this to ensure a healthy business.

When you’re in business with your significant other, you need to be prepared to spend a lot of time together. As a result, it becomes imperative to ensure the lines of communication are kept open. As Lori and Nola found out from these couples, if you let the business pressures and worries leak into your personal lives, it can cause challenges in the partnership. Success comes from each spouse prioritizing open lines of communication. In this episode four couples share their helpful tips and lessons learned for running a successful business together.

(3:47.86) According to Jill Keunhnert and Glenn Wright of Lucky Fish Scuba, the key to successfully running a business together may be in having each partner follow this simple prescriptive.

(6:24.46) How starting a business from a shared interest or hobby is a better option for creating the lifestyle you both want to lead.

(8:16:44) Nicole Jonas and Spencer Hapoienu of Insight Out of Chaos, share their two tips for running their successful business and how they ensure the challenges or concerns of the daily operations don’t leak into their marriage.

(12:57.65) Jean and Vero Doherty of Le Patio in Wilton Manors, Florida, share their key insights for running a successful restaurant.

(14:57:09) Corrie and Rhabby Domingo, managing partners of TropaZ Fitness in Houston, Texas explain how their shared values and goals make not just for a better business, but also a successful life, partnership.

Resources
You can subscribe to Lori and Nola's show, Sticky Brand Lab, (we love you and want to make it easy) on Apple Podcasts,Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Lucky Fish Scuba in Key Largo, Florida - https://www.luckyfishscuba.com/

Insight out of Chaos headquartered in Miami, Florida - https://iooc.com/

Le Patio, located in Wilton Manors, Florida - https://www.lepatiowiltonmanors.com/

TropaZ Fitness in Houston, Texas - https://www.tropazfitness.com/

View Details

There are millions of products available on Amazon’s ecommerce marketplace. Getting your item ranked to the front so prospective buyers can see it, can be a bit of a challenge. To find out just how hard it is and what newbie side hustle sellers can do to improve their positions, Lori Vajda and Nola Boeá sat down with Amazon expert Keith O’Brien for an insider’s guide to optimizing your product listing.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Amazon private label seller strategies are in the works. Come have a listen!

In This Episode You’ll Learn

The basics of how private labeling and selling on Amazon works
How potential customers tend to search for the products you sell
The ways Amazon’s search engine (A9) works differently than Google search engines
How to use search engine optimization (SEO) to improve a product’s positioning on Amazon
The advantages of high quality pictures to sell your products

Amazon Private Labeling has been listed as a good business opportunity, precisely because it allows side hustlers to set up a passive income stream on Amazon. But don’t let the term ‘passive income’ fool you into thinking there isn’t hard work involved, as Lori and Nola quickly discovered. In this episode Keith shares a few of the helpful tips and tricks his company, Page.One, uses to drive real traffic and ultimately real sales for their Amazon clients.

(6:15.06) Understand the difference between a first party and third party seller on Amazon. It might just save you a lot of headache down the road.

(7:00.45) Learn the 3 main types of Amazon sellers there are and which one might be the right choice for your side hustle.

(8:16.16) This rare type of Amazon seller made $550,000 of profit last year and has only been selling for two years!

(9:21:03) How to tell who the seller is for a particular product on Amazon and why it’s important to know.

(10:39.39) As an Amazon seller, knowing the difference between Fulfilled by Amazon and Fulfilled by merchant could save you money in shipping, leaving you more in profits.

(14:57:09) This free and super easy way to see how competitive a product is on Amazon, before you invest money to acquire inventory.

(21:31:68) The 3 best DIY tips for newbie sellers starting out selling on Amazon.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Amazon is ranked as the 4th largest website in the world. And for good reason, all of its traffic is there purely to shop and spend money! As a side hustle, Fulfillment By Amazon (Amazon FBA) allows individuals to sell private label products online without having to maintain an inventory. Lori Vajda and Nola Boeá had questions about what it takes to get started as an Amazon seller. The co-hosts sat down with guest Gina Fontana, so she could share her experience selling private label products on Amazon, all while managing her full-time photography business.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Amazon private label seller strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Whether private labeling might be a good side hustle for you
How Gina got interested in private labeling
The basics of how private labeling and selling on Amazon works
What a private label product is and why it’s popular to sell
The advantages of using Fulfillment By Amazon, or Amazon FBA

Although Gina is relatively early in her journey selling private label products on Amazon, she explains that the longer-term possibilities for growth are unlimited. As Lori and Nola quickly realized, just like with any business, there’s a certain amount of uncertainty that comes with being an Amazon private label seller because there are no guarantees of product success. However, understanding the startup costs for items such as software, registering your business, production, inventory and shipping costs for your products, label design, and Amazon fees, can help you make an informed decision as to whether or not this is a good investment for a side hustle business.

(5:59.52) A simple way to determine if an item is worth investing in for private label selling.
(7:10.82) This is a great tool to help sellers see which are the popular items being sold on Amazon and what their profit margins are.
(7:44.44) The biggest reason for using Fulfillment by Amazon isn’t just that they keep your inventory in their warehouse.
(8:55:78) Where to source products and the cost saving reason for making sure the vendor is reputable.
(11:39.91) The basic startup costs before you can even begin selling on Amazon.
(12:57:69) The 4 best reasons sellers should consider for not shipping items yourself.
(19:12:63) Gina shares her ‘lessons learned’ so you can avoid these mistakes.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

You may have heard it’s important to use the Voice of the Customer (VOC) in all marketing and branding? But why and can it really make a difference in sales? Those questions and many others were at the forefront of Nola Boeá and Vajda’s mind when they sat down with their guest, Rebecca Batisto, Founder and Chief Marketing Officer on Demand, at Abask Marketing.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Marketing and branding strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Tips for finding the voice of your ideal customer (VOC)
How the voc helps businesses hone their products or services into something customers truly want to buy
Why you need to build a loyal customer base to stay relevant in the market and how using the voice of your customers helps you do it
The benefits of building and implementing an effective Voice of Customer.

In a study conducted by Bain and Company, 80% of companies said they’re customer-centric, but only 8% of their customers agreed. The customer voice is at the core of any successful customer experience. And when your customers’ expectations of the product or service you’re offering matches with their experience, the result is a satisfied customer, and often a loyal one at that. As Lori and Nola quickly understood many aspiring side hustlers and solopreneurs miss the mark on creating relevant content that resonates with their customers and prospects. By shifting your business focus towards a more customer-centric model, you not only demonstrate you’re listening and acting on what your customers are telling you, you also gain a competitive advantage.

(5:22.56) Using the right words, the words your customers use builds trust and loyalty.
(7:50.10) It’s no longer about ‘What’s In It For Me’ (WIIFM) that customers pay attention to, it’s now MMFI.
(8:25.28) This is the most important word in customer messaging and too many businesses don’t use it.
(10:42:17) The 3 most common mistakes aspiring side hustlers make when writing their own content for their websites, social media and marketing collateral.
(13:29.15) Try these simple tips, techniques and hacks to DIY website content that resonates with your target customer.
(16:46:57) The best places to ‘data mine’ your competition to get the copywriting advantage.
(18:05:43) This simple hack will help you write website copy that is sure to connect with your target audience.

Resources

This episode was supported by: Be-YOU-nique

Bain and Company research: https://media.bain.com/bainweb/PDFs/cms/hotTopics/closingdeliverygap.pdf

Podcast Transcript – https://www.stickybran

View Details

You may have started your own side hustle business for any number of reasons; to explore entrepreneurship, to gain career experience in a new area or to market your expertise. Whatever the reason, many solopreneurs and business consultants cringe at the thought of having to “sell” their product or service. Recognizing that selling is an important and necessary part of building a business, Lori Vajda and Nola Boeá discuss sales strategies for side hustlers who don’t like selling, with special guest, CEO and Founder of Big Dream Executive Coaching, Barbara Fonti.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Sales and business growth strategies are in the works. Come have a listen!

In This Episode You’ll Learn

Tips for how to sell if you hate selling.
Why our negative sentiment about sales is often associated with our own unsavory sales experience with salespeople.
How to communicate value and enthusiasm around your offering so it doesn’t feel like ‘selling’.
What it means to harness the power of values and beliefs to engage your target customer.

To be a successful and profitable side hustling entrepreneur or solopreneur it’s critical to develop selling skills that work for you and help to grow your business. As Lori and Nola discovered when talking to guest Barbara Fonti, being better at sales starts with ‘being of service’ to others. In its simplest form, as a business owner, when you are as helpful as possible to your prospects and customers, sales becomes an act of service. And when you change your mindset about selling, you soon realize that you can sell more by being helpful rather than having to apply hard selling techniques.

(4:40.30) The power of a strong ‘why’ as a sales strategy and motivation
(6:50.84) The surprising characteristics that make for a great salesperson, and persuasive isn’t one of them.
(11:24.15) When it comes to understanding the value of your product or service, this is the mistake most side hustlers make.
(14:39:66) This simple reframe technique makes selling seem like it’s not even selling.
(16:51.26) This all too common mistake entrepreneurs make when it comes to sales.
(19:19:01) The number one, biggest mistake most entrepreneurs make and how to avoid it.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In part one, Tara McKinney explained to Lori and Nola the challenge she was having taking her varied interests, passions and approaches to spirituality and applying them to a singular business model. Tune in to hear their innovative suggestions for helping this hybrid thinker and practitioner create, market and brand herself and her business. Listen in as Tara shares her thoughts on several messaging ideas Nola and Lori present for her consideration. Will she be able to use them to capture people's attention and get them to lean in? Hear her thoughts as they share DIY resources, checklists and step-by-step guides so she can take small steps leading to big effects to create and launch her new business, herself.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

A positively energizing business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

When you focus on what you care about and align it with your ‘passion’ and ‘values’ you have the opportunity to create a business and make a bigger impact.
How to grab your listeners attention in such a way that gets them to respond, ”I want to work with her”.
The DIY elements you need to build your business and personal brand

When you have so many possible directions for building a business, it can be hard to match your knowledge and experience with the one option that excites you the most. Lori and Nola present Tara with their recommendations, checklists and resources to help her develop and build a business and personal brand she’s passionate about. Their suggestions give her messaging to grab a listener’s attention as well as step-by-step workflow so she can create a business without getting overwhelmed. All resources are available for listeners and can be found on the stickybrandlab.com/resources page

(13:13.32) When is it OK to change your ‘elevator’ message, and what do you say instead?
(18:11.42) If you have zero clients you’ll love this easy to implement method for helping you build your pipeline.
(20:36.61) When you’re starting your new business, this tip makes it simple to both test your messaging and get referrals.

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In this episode of Ask Muse, guest Tara McKinney asks Nola Boea and Lori Vajda to help her explore business ideas that combine her passions for yoga and healthy cooking, along with her interest in ayurvedic approaches, and turn them into a profitable side hustle. What started out as a podcast club with members from around the world, soon gave Tara a platform to share her recipes, knowledge and experience with others. The response has been overwhelmingly positive and brought to light Tara’s desire to help others with her holistic approach to mind, body, and spiritual connection. The combination of positive feedback from members and her own entrepreneurial interest brought Tara to Ask Muse for help creating a business strategy, directional approach and messaging that would resonate with her like minded prospective clients.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

A positively energizing business opportunity is in the works. Come have a listen!

In This Episode You’ll Learn

How to discover your core skill set and use it to start a side hustle
Ways to identify the obstacles that might get in our way
What is the difference between passion and interests
How to capture and articulate what you do in a way that sparks interest for the listener

Digestion isn’t just about what you eat, it’s how you approach and interact with life in general. For Tara McKinney, that insight has guided her holistic approach to helping people from all walks of life and with all types of issues including digestive ailments. Now, she would like to find a way to take her unique approach, varied passions and interests, and combine them into a profitable business. This is the challenge Lori and Nola hope to help Tara solve.

(10:08.64) Does giving yourself a title limit your work or make it easier for others to identify what you do?

(15:38.05) The power of being authentic with people and how to use it so they can be authentic in their communication.

(17:01.29) A simple yet powerful tool for helping you identify your top profitable business ideas.

(21:46.71) Does a generalist give you more business opportunities or is being a subject matter expert the best business direction?

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

If you’re unhappy with the work you’re doing or the career you’re in, creating a side hustle could be the perfect solution. But what if you aren’t sure what kind of business to start or what work lights a spark in you? Lori Vajda and Nola Boea explore the search to find your purpose with their guest, the indomitable and creative CEO and Founder of NRW Designs, Natalie Westenscow.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Discover how to find your purpose and create a business you love. Come have a listen!

In This Episode You’ll Learn

Why you don’t need to focus on ‘finding’ your passion, but rather shift your focus to look for the continual pattern of the thing(s) that you do effortlessly and seamlessly.
How to fight the negativity that arises with self doubt.
The two different schools of thought for pursuing your passion and which leads to more happiness.
The importance of pricing your services to match the value you offer.

Much of the advice on the pursuit of passion to be centered on “focusing on what you love”. But there is another school of thought that says you should “focus on what you care about.” And as Lori and Nola discovered when talking to guest Natalie Westenscow, when you tap into your natural creativity, (and yes, we all have creative energy) and match that with what you care about, you unleash a different kind of energy. An energy that pushes you to live your purpose.

(4:33.58) This could be the best advice for someone who finds themselves in a career or job doing something that they're not that interested in.

(7:27.50) A simple yet motivating strategy when your spark hasn’t yet caught fire.

(10:07.36) The incredible way making over spaces is actually a metaphor for life.

(20:55.23) A powerful link between tapping into your creative energy and pursuing your passion business.

(25:00.44) They saw the universe works in mysterious ways and after this story, we believe.

Resources

This episode was supported by: Be-YOU-nique

NRW Designs - www.NRWdesigns.com

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Do you dream of one day being your own boss? Maybe you have a side hustle idea for creating a stream of income? What’s stopping you? If you’re like many people, there are any number of obstacles on your path. By saying YES! to the Mess, Nola Boea and Lori Vajda explore the obstacles that all too often derail us, in this ‘get real’ episode. Their message, experiences and lessons learned are shared to speak to the dreamer in you: the creative, the writer, the innovator, the entrepreneur, the mover and shaker. Join them as they talk to the parts of you that know you have a message in your heart that needs to be shared with the world.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Strategies for creating a business you love are in the works. Come have a listen!

In This Episode You’ll Learn

What are the common and easily removable obstacles to launch a side hustle.
Why it’s important to have a mantra when pursuing a passion.
You don’t need to have it all figured out, but having this one thing can make a big difference to starting a successful side hustle.
A mindful exercise to quiet your inner critic.

Innovative ideas, creative pursuits, sharing your knowledge, we all have the dream of doing this, but few have the courage or know how to bring it to the world. Say YES! To the Mess is a simple, but not necessarily an easy way, to move forward. Your dream, your idea, your purpose is unique to you. Lori and Nola want to support you on your aspiring entrepreneurial journey and are here to provide you with the confidence to grab a hold of your daydreams, help you align them with your values, so you can make an impact and live your best life.

(4:08.64) Doing this before you abandon your idea for a business could help you launch a profitable side hustle.

(8:09.63) An easy way to know what work people are willing to pay you for, so you can create and launch your side hustle.

(10:27.66) Three common reasons for not launching your side hustle idea and how to move past the obstacles.

(21:49.04) An easy hack for breaking down your workflow into small, manageable steps.

(24:28.18) Try this mindful meditation to help you quiet your inner critic so you can pursue your business and entrepreneurial dream.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

When the dream job you want doesn’t currently exist and there’s no job postings on the horizon, you need a new plan. How do you create a company based on your idea of the perfect job? And if your perfect job isn’t a concept familiar to your target customers, how do you convince them to become your clients? These questions and many others are what Lori Vajda and Nola Boea explore with their guest, the successful CEO and Founder of Strategic Philanthropy, Kelly Alvarez-Vitale.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Networking and business growth strategies are in the works. Come have a listen!

In This Episode You’ll Learn

When a job doesn’t exist for your marketable skills, creating one might be easier than you think.
Why creating a ‘Center of Influence list can help you identify potential clients as well as potential referrals.
You don’t need an MBA to start a business, but you do need to know this information.
Why you are doing your elevator pitch incorrectly and how to change it to grab more attention and get people interested in hearing about you and your company.

The successful path to job security and financial freedom is no longer with the company you join after graduation. As the landscape of family and homelife changes, so do the opportunities for creating the career path of your dreams on your terms. As Lori and Nola discovered when talking to guest Kelly Alvarez-Vitale, you can use your skill-sets, experience and knowledge to successfully make a living as an entrepreneur. Especially as more companies are hiring consultants and contractors for specific projects, specialized skills and services.

(7:38.64) The best ‘Center of Influence’ hack for using your network to get business.

(10:59.12) You do not need to be an expert to start a business, you just need this.

(12:14.53) Forget the ‘elevator pitch’. This technique will help you grab attention and get more people to ‘lean in’ with interest.

(15:15.51) The creative ways more companies are providing their employees with opportunities to seek purpose and meaning in their careers, which are especially important to the millennial generation and Gen Z.

(18:27.92) This simple act can improve your customer service and help you get noticed by your ideal customer.

(22:15:80) Lessons learned from a successful woman entrepreneur.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Do I need to incorporate my side hustle? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Income growth strategies are in the works. Come have a listen!

In This Episode You’ll Learn

When incorporating your business may not be the right choice.
What a prenup is in the world of entrepreneurship and why you need one.
The main, and maybe even the most important reason, for incorporating your business.
Why choosing the wrong type of incorporation could cost you personally and financially.

(4:45.17) The single biggest mistake entrepreneurs make when starting a business.

(6:58.62) These missed opportunities could cost you more than just revenue.

(7:39.66) This type of corporation allows you to control whether revenue is paid to you in a salary or in dividends. Knowing the difference can save you money.

(11:58.60) The four main pathways for structuring your side hustle or small business.

(24:29.62) Thinking of starting a cause related business? You’ll want to know about this incorporation designation.

Resources

This episode was supported by: Be-YOU-nique

View Details

A well-defined brand will help you grow your business. Yet as a new side-hustler or aspiring business owner, you may tend to put off creating one to focus on more tangible tasks. A vision board is a fun and insightful way to nail down a unique and powerful brand - one that will raise your side-gig’s professionalism in the eyes of your current and future customers. Using their own vision board as an example, Lori and Nola reveal the science and thinking that went into creating their brand, and walk you through the easy steps to create your own.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

How to apply the same technique used by championship athletes toward creating a winning brand
The difference between a goal-setting vision board and a brand vision board
The importance of maintaining continuity in your customers’ (and prospective customers’) journey -- and the many touchpoints to consider
How images, colors and phrases can influence the way your customers think and feel about your business.

When prospective customers encounter your business, a good brand can mean the difference between them saying, “meh.. nah” or “ME! NOW!” You can more easily evoke such positive responses when you first display your brand on a vision board for you to visualize, internalize and realize. Learn Lori and Nola’s vision boarding process, download the free resource, and then go have fun!

(7:40.75) Who is it that REALLY defines your brand? (Surprise: it’s not you!)

(15:27:78) What your audience will actually love and feel when they connect with your brand.

(16:46:33) Answering these questions before you start will make all the difference.

(18:46:55) Supplies to have on hand when you’re crafting your vision board.

(25:23:53) This poem reflects our encouragement to aspiring entrepreneurs to break out your comfort zone and embrace the adventure of the unknown.

Resources

This episode was supported by: Be-YOU-nique

Download the free resource: Key Branding Questions to Ask Yourself Before Creating Your Brand Vision Board, from www.StickyBrandLab.com/Resources

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

A side hustle is a great way to build new skills, earn extra income, work with clients you love and do work you are passionate about. But - having a side business also means learning how to balance your time and priorities. Nola and Lori talk to guest Laurie Ernest-Jones, Founder and CEO of Conceptual Communications, about the tools, tips and time-management skills she developed over the two-year period of working her day job while balancing a growing side hustle.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

Free and low cost resources for managing your time and tasks
Why it’s so important to plan ahead and explicitly schedule your time in order to be successful
The importance of developing a schedule that allows you to be productive and fits your work style
How being organized can increase your productivity and profitability

Think the only way to balance your full-time job and your side hustle is to work on either one of them in big blocks of time? Think again! By carefully planning your schedule and seeking out small pockets of time, you may find that you’re able to accomplish more throughout the day. That was just one of the many tips and technology Lori and Nola learned about productivity and increasing profitability from their interview guest and successful entrepreneur, Laurie Ernest-Jones.

(7:02.10) How do you decide what's most important to work on?

(7:25.15) The single most important tool you must have in order to run a successful side hustle.

(9:15.92) This tip can help you organize your to-do list and check off more tasks.

(13:07.91) This tool will help you avoid trading time for dollars.

(22:32.57) This is how you can determine when it’s the right time to outsource.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to stylist, colorist and now business owner, Scott Rottenberg. Scott’s been a hairstylist for more than 30 years, yet he has no online presence or brand reputation. With the doors permanently closed at the salon he had been working under for the last ten years, Scott chose to start anew and work for himself as an independent hair salon owner. With this entrepreneurial shift, Scott, a self professed techno luddite, came to Ask Muse for help creating a business strategy and establishing an online presence and reputation so his clients, and prospective clients, can find him online.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

Why you need to have a personal brand, even if you are working for someone else
What is a digital reputation and how to use it to promote your business
The big difference between working on your business and working in your business, and why one can cause you $$$
How a formal brand can help you position and market your business in a crowded marketplace as well as help increase your leads and customer conversion.

You’ve been in business working for someone else and never worried about, or even if it was necessary, to have a digital presence. Now, 30 years later, the lack of reputation means you have to work smarter to establish and grow your business. This is the challenge Lori and Nola hope to help Scott overcome. More importantly, it’s much easier for his ideal clients to find him and new clients to choose him, when they see a website with his location and positive reviews of his work.

(6:18.14) How marketing a business is so totally different than say a decade ago, especially for the hair styling business.

(8:45.41) How vital is it to have a number of ways to connect with clients? Would you know how to reach a client if your place of work suddenly goes out of business?

(20:56.46) Three powerful, yet simple ways to boost your Google ranking.

(22:17.28) Breaking down digital marketing into three simple components.

(25:32.81) You can have a business name, but that is not the same when it comes to this marketing necessity.

Resources

This episode was supported by: Ask Muse

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In part one, Lori and Nola heard the challenges entrepreneur and hairstylist Scott Rottenberg was having now that he was out on his own and trying to establish his new business. Tune in to hear their suggestions for helping this self described techno-novice, create, market and brand himself and his business. In addition, Nola and Lori designed and presented Scott with resources, checklists and step-by-step guides. Each standalone document was designed so Scott could take small steps leading to big effects as well as DIY most, if not all, the elements himself.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

Why starting a new business when you already have a book of business, is not enough when it comes to business and personal branding
The challenges you need to overcome when your personal brand is intertwined with your former employer and you leave to start your own business
The DIY elements you need to build your business and personal brand

Being a business owner isn't easy. Establishing yourself as an independent business owner, when you've had a long and successful career, can feel like you're starting your career from scratch. In part two, Lori and Nola present Scott with their recommendations, checklists and resources to help his develop and build his business and personal brand. They show him how he can do this himself and in an organized fashion without getting overwhelmed. All resources are available for listeners and can be found on the stickybrandlab.com/resources page.

(4:49.34) Simplifying the learning curve for understanding and leveraging an online brand.

(6:21.54) A super easy way to understand and think about digital branding.

(7:32.75) Breaking down digital brand into seven essential components.

(10:02.41) The ‘Why’ behind digital branding.

(10:22.60) The number of ‘touchpoints’ prospects typically need before contacting a business.

(17:10.68) DIY your brand colors and professional looking photos to establish your personal and business brand.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Don’t be afraid to walk away from what is no longer serving you. That’s just one of many inspiring messages Lori and Nola learn from their interview guest, Casandra “Coach Cass” Henriquez. And she should know. Coach Cass walked away from two profitable coaching practices before falling in love with love, and turning it into her third and most successful business as a dating coach.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s get into this week’s episode!

In This Episode You’ll Learn

Why some endings are necessary in order to find the thing you love doing.
How using your own experience can lead you to creating a business you love.
When a dream is delayed, it doesn’t mean it’s denied. It doesn’t mean it is not going to happen.

Having the courage to stand up and ‘end’ anything you’ve started is difficult, even when the evidence is staring you in the face. As we learned from our guest, mompreneur Coach Cass of Inspire Many, when you have the faith to leave something that is not serving you, you create the opportunity for something wonderful to emerge. Setback is a setup for a comeback.

(3:01.33) The catalyst for more and more people leaving corporate America and starting their own business.

(5:11.22) Asking yourself this one question can lead you to discover the side hustle that’s right for you.

(8:02.25) How to turn your own successful experience into a profitable side hustle.

(16:30.38) Hear how this mom boss turned a negative experience into an opportunity to model empowerment for her daughter and other little girls.

(22:54.46) This one emotion, more than any other emotion, can give you the most helpful insight into creating your business.

Resources

This episode was supported by: Be-You-Nique

Consultation offer regularly $597 see our launch specials for details

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

More self employed moms are forging their own career paths than at any other time in our country’s history. In fact, this group of pioneering women represent 45% of all U.S. business owners. So Lori and Nola decided to take a deeper look into why some women decide to make their dream of opening their own business, a reality. To do this, they asked three successful mom bosses to share what made them decide to take the leap to entrepreneurship. Their answers are surprising and might just encourage you to start your own business.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

How to use persuasion to create a job position better suited to your interests
When you strive to make your work environment better and more efficient for yourself, you start to tap into your own creative desires
Why entrepreneurship is often just an extension of what you already know and love doing

Mompreneurs are an impressive group of women both for their innovative ways of working and their desire to shatter expectations. Because the growth of mom bosses is still relatively new, Nola and Lori decided to cultivate a panel to share their pivotal moments for deciding to take the leap into entrepreneurship. Hear how being an entrepreneur lets you do what you love and get compensated for it, in both dollars and satisfaction.

(4:08.74) Why women intuitively seem to come up with ways to make things better, more efficient, and more rewarding.

(8:26.80) The number one reason corporate America is losing talented women. Here’s a hint...it’s not related to pay.

(9:15.60) These four areas are often the drivers for starting a women owned business.

(11:44.87) The best example of how to use challenges as stepping stones rather than stumbling blocks so you can reject the power and stronghold of other people's opinions.

(22:26.51) The staggering statistic as to why women have a hard time getting funding.

Resources

This episode was supported by: Be-You-Nique

Consultation offer regularly $597 see our launch specials for details

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Hello Listeners, We’re so glad you came to our Sticky Brand Lab podcast. This week, we are taking some time to enjoy the holidays with our families. So I hope you will enjoy this replay of one of our early podcasts, and glean some useful tips or timely inspiration from it. Next week, we’ll have a brand new episode for you. So, here you go. Enjoy!

Show NotesNola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle?

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse

Sticky Brand Lab

Let’s get this shoot, we mean the episode started!

In This Episode You’ll Learn

How to take professional headshots and lifestyle photos using ONLY your smartphone
The pose checklist you need for creating a fun and professional/personal brand
How to use indirect light to take professional looking photos
What to wear to accentuate your best features and hide your body flaws
Which filter apps and editing tools are the easiest to use

Just like you need a website, email address, brand colors and brand messaging for your side hustle, you also need professional headshots and photos as the face of your business. These professional ‘lifestyle’ photos give customers a face to go with the name of your business. It brings a human element to business, and can help you promote your personal brand in an incredibly positive way. One really good photo can have multiple uses such as on the about page of your business website, Facebook, Twitter, Instagram, or LinkedIn pages as well as in your email signature.

(2:35.54) What personal branding is and why it’s so important for your side hustle.

(3:59.92) The biggest and often most overlooked reason you need professional photos.

(5:57.60) One of the most important and most visited places on your website.

(12:23.54) Use these tips and tricks to capture your best expressions.

(19:28.23) Our favorite apps for hiding shadows and minimizing fine lines and wrinkles.

Resources
Pose Checklist by Photographer Maggie Kirkland

Helpful Videos
From the Science of People

Makeup & poses from Dominique Sachse (pronounced Sacksa): Flattering Poses for Fabulous Photos

Wardrobe tips from Kimberly Rodriguez of KRPersonalstyle.com; Link to her YouTube tutorial

Maya of Shameless Swag Link to her YouTube tutorial

View Details

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

Things to consider if you’re thinking about turning your professional skill set into a business
How to figure out what you’re really passionate about -- and whether that passion is business-worthy
Why pursuing the biggest money-making opportunity may cost more than you realize
Ways to determine if a business idea might have market potential

(3:57:28) How sometimes finding out what does not work leads you to find out what does.

(12:11:15) Answer these questions to uncover hidden (or not so hidden) talents that may be marketable.

(14:08:58) If you don’t know what things you love to do that may translate into a business, ask yourself these questions.

(20:31:43) How you can turn problems into opportunities.

(23:24:00) The answer to this one question can mean you’re in business or you’re not.

Resources

Download the worksheet, Your Entrepreneurial Sweet Spot

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In this episode of Ask Muse, you’re going to hear Nola and Lori talk to entrepreneur and business coach, Carol, from carolboston.com. Until recently, Carol had been meeting clients and prospective clients face-to-face. Now she’s shifted her business and networking to virtual and needs help coming up with messaging that resonates with online audiences as well as help choosing virtual events where her ideal clients might be.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

The right time or occasion to ‘rebrand’
The ways listeners behave differently in online groups than in-person groups
Why brand messaging on your website and when face-to-face doesn’t work the same in live virtual events
How to choose the right virtual event or podcast for your business and branding efforts

Lori and Nola talk to Carol about why it’s important to know who your ideal audience is before coming up with brand messaging. Having the right message will resonate and draw in rather than repel a virtual attendee. More importantly, it’s much easier for your ideal client to say, “yes, I want to work with her!” than it is to convince the wrong prospective client that you’re the right person to help them achieve their goals.

(6:16.58) When it comes to getting new clients, what does the term ‘lowest hanging fruit’ mean?

(8:11.43) Correct this one simple thing, and more prospective clients will find it easier to buy from you.

(14:06.70) When it comes to a business coach, you are more likely to choose a Joyce Meyers than a Joel Osteen type if you want to work with this type of person.

(11:01.64) When it comes to differentiating your business from your competition, make this mistake on your website and you’ll actually lose prospective customers.

(25:29.80) The level of ‘awareness’ when people are most likely to buy.

Resources

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details
Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

In part one, Lori and Nola heard the challenges entrepreneur and business coach Carol Boston was having resonating with virtual audiences. Now hear their suggestions for messaging that will resonate with Carol’s target audiences. In addition, Nola and Lori designed and presented Carol with two workflows. One workflow helps her choose virtual events that are a good match for her business, and the other is to help her ‘Master the Art of the Virtual Appearance.’

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Exciting possibilities are in the works. Come have a listen!

In This Episode You’ll Learn

What a ‘teaser’ is and how using it is a great way to ignite curiosity in a listener
The two distinct approaches for capturing a listener or viewer's attention
How to use a ‘guest appearance’ workflow to evaluate virtual appearances
Ways to stop trading time for dollars so you can maximize your ROI on guest appearances

Lori and Nola have come up with three specific brand messages Carol can use to attract her prospective clients. In addition, they’ve designed two workflow systems, How to Evaluate a Virtual Appearance and Mastering the Art of the Virtual Appearance. Both workflows are available for listeners and can be found on the stickybrandlab.com/resources page.

(3:59.14) Use this technique and you're more likely to get your audience’s attention and increase their desire to learn more about you.

(7:32.34) Carol explains how passion for helping women find their voice is rooted in her own experience.

(12:53.43) The workflow system designed to help you determine if a podcast or virtual event is right for you and your business.

(14:22.99) A simple technique that can endear you to the virtual host and their audience.

(19:41.78) The two models you should be using to get a virtual audience to instantly connect with you.

Resources

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details
Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

How to Evaluate a Virtual Appearance

Mastering the Art of the Virtual Appearance

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Nola and Lori are sales rejection averse. To challenge their perspective as well as their resilience, they decided to see if there’s an upside to handling customer rejection. To do this they wondered if rejection could be avoided? Is there an alternative lens to look at rejection that could turn a negative into a positive?

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Sticky Brand Lab

Let’s dive into this week’s episode!

In This Episode You’ll Learn

What the research says about rejection in business
The different ways men and women view rejection
What rejection means for sales
How to deal with it in sales

It turns out we humans are hardwired to feel the pain of rejection. But how we view rejection is not so equal. As aspiring side hustlers and entrepreneurs it’s important, dare we say essential, to understand the impact rejection has on us and our business. Is there a way to understand what sales rejection might be telling you about your business? Can rejection actually help you understand and attract your ideal customers? It turns out that once we understand what rejection is telling us we can use it to grow and measure our success.

(3:39.28) Why women tend to deal with sales rejection differently than men.

(6:34.39) Pricing is not the major factor in customer rejection. Turns out this is.

(14:26.88) This is often the reason customers aren’t buying what you are selling.

(16:08.52) Where you don’t do this one thing, it all comes down to this in your customer’s mind.

(23:04.79) This simple hack could help you get more customers.

Resources

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details.

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript

View Details

Nola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle?

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse.

Sticky Brand Lab

Let’s get this shoot, we mean the episode started!

In This Episode You’ll Learn

How to take professional headshots and lifestyle photos using ONLY your smartphone
The pose checklist to need for creating a fun and professional/personal brand
How to use indirect light to take professional looking photos
What to wear to accentuate your best features and hide your body flaws
Which filters app and editing are the easiest to use

Just like you need a website, email address, brand colors and brand messaging for your side hustle, you also need professional headshots and photos as the face of your business. These professional ‘lifestyle’ photos give customers a face to go with the name of your business. It brings a human element to business and can help you promote your personal brand in an incredibly positive way. One really good photo can have multiple uses such as on the about page of your business website, Facebook, Twitter, Instagram, LinkedIn pages as well as in your email signature.

(2:35.54) What personal branding is and why it’s so important for your side hustle.

(3:59.92) The biggest and often most overlooked reason you need professional photos.

(5:57.60) One of the most important and most visited places on your website.

(12:23.54) Use these tips and tricks to capture your best expressions.

(19:28.23) Our favorite apps for hiding shadows and minimizing fine lines and wrinkles.

Resources

Pose Checklist by Photographer Maggie Kirkland

Helpful Videos

From the Science of People

Makeup & poses from Dominique Sachse (pronounced Sacksa): Flattering Poses for Fabulous Photos

Wardrobe tips from Kimberly Rodriguez of KRPersonalstyle.com;
Link to her YouTube tutorial

Maya of Shameless Swag Link to her YouTube tutorial

Equipment

Phone
Tripod
Circle Light

FREE Editing apps

Snapseed
Google Photos
VSCO
Foodie

This Episode was Supported by:

Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

View Details

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse.

Sticky Brand Lab

Let’s get this color filled episode started!

In This Episode You’ll Learn

What are brand elements and why are they important to your business
How branding impacts your customers
What makes your side hustle business stand out from your competitors
The elements of building brand awareness for your side hustle

(7:26.16) What is the difference between brand, branding and brand identity.

(12:25.40) Guess which company uses red and purple as their brand colors?

(15:18.92) Where this color and you just might get mistaken for an employee rather than a customer.

(16:35.92) What neuroscience says about color and how that impacts your business.

(18:14.74) Don’t wear this color if you want to attract a mate.

(18:34.72) These colors could have a negative impact on your business especially if you plan to reach a global market

(24:34.58) Free resources to help you choose your brand colors

Resources

Color Seed -(Blog, Search, Seasonal) - add a photo you like. I will generate a color palette.

Coolers -(Color Scheme Generator) New Website!

Canva - 100 color combinations and how to apply them to your designs (Be sure to scroll down to see the image and color palette

Palette Generator

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details [https://www.stickybrandlab.com/offers.html]

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Nola and Lori wanted to know what makes a person decide to take their side hustle from a part-time gig to a full-time, money making company? What they learned surprised them. Find out the three things you need to consider if you want to turn your side gig into a successful business.

Thanks for Listening!

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here,

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse.

Sticky Brand Lab

Let’s get this purpose driven episode started!

In This Episode You’ll Learn

How collaboration and sharing your talents, can lead to paid gigs
Why a ‘service’ mindset lets you focus your attention on what you naturally do best
How testing your idea first, can give you a sense whether it will produce income
Does your side hustle need to fill a ‘gap’ to be lucrative

There’s no one right reason for starting a side hustle. For some, it’s to pay down debt. For others it’s a way to explore a new career opportunity. In this episode we learned how two entrepreneurs built their businesses simply by being willing to first offer their services free of charge. It didn’t take too long before demand for their talents grew and so did their bank accounts and businesses.

(2:12.99) Mark Cuban, owner of the Dallas Mavericks’ best business quote

(5:07.95) The side hustle that led to a totally different career

(11:54.99) When is the right time to leave a traditional career path to pursue a side hustle

(13:48.33) The average length of time it takes to turn a side hustle into a full-time business

(18:07.33) How to make money while you’re learning a new skill

(20:38.62) How to work your network without feeling like a used car salesperson.

Resources

This episode was supported by: Middle Kid Media

Logo Lite and Social Packages for $475 see our offers page for details.

Additional Savings for Other Branding Services Coupon code SBL20 (Excludes Logo Lite & Social Packages)

Podcast Transcript – https://www.stickybrandlab.com/podcast

View Details

Every pioneering, multidimensional woman needs a pair of shoulders to lean on, especially if she dreams of starting her own side hustle business. Whether you’ve reached the age (you’re no fresh-out-of-college spring chicken), level (or dead-end) in your career or you’re just plain ready to create something new for yourself, co-hosts Lori and Nola of Sticky Brand Lab podcast are here to help.

Think of us as your ‘podcast’ side hustle girlfriends. The empathetic shoulders you tune in to and lean on. We’ll gladly give you the encouragement you need, the information you seek and the advice you want so you can confidently bring your business idea, speaking idea or new venture to life. Oh, and count on us to deliver it all with humor, grace, great interviews, ways to get in a little self-care and a whole lot of fun.

(2:24.30) Side hustles can easily lead to a successful full-time business.

(3:20.40) Traveling (to16 different countries) almost all off the beaten path leads to a transformational experience.

(13:04.60) Often the courses for side gigs are expensive, have many details and don’t fit into your real-world life.

(18:16.20) Meet real life entrepreneurs who tell you the pivotal moment they overcame their fear of taking their business to the next level or even getting it started.

We Created a Podcast for Aspiring Side Hustlers

You have a dream, and we want to help you manifest it. And, if you’re like us, you probably have a lot on your plate with work, family, community and other obligations. So, we’re breaking the steps down into small actionable wins you can do in three hours a week or about 30 minutes a day.

As your ‘podcast’ girlfriends and trusted advisors, we feel it’s our obligation to be reminding you that you are stronger, wiser and braver than you may feel at any one particular moment along your entrepreneurial journey.

So what is a pioneering woman? She’s a person who begins or develops something new, often leading the way for others to follow. Well my dears, you’ve come to the right place! Tune in every Tuesday for a new weekly episode.

Thanks for Listening!

You can subscribe to Nola and Lori's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, Stitcher, or wherever you listen to podcasts.

We love hearing from you! Leave or speak your message here.

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse.

Sticky Brand Lab

Podcast Transcript – https://www.stickybrandlab.com/podcast

Sticky Brand Lab Podcast: Recent Episodes

Lori Vajda & Nola Boea