Keyword: The Amazon Insider Podcast: Recent Episodes
Kate Valentine
Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
Amazon is making seller information public. Starting September 1, 2020, customers will be able to see the business information for sellers selling products on the US Marketplace.
This information will give brand owners more information about who might be reselling their products.
We chat with Peter Kearns with Buy Box Experts to get his take on the announcement plus what sellers need to do right now to keep their distribution channel free from problems.
This episode's sponsor: Payability.
Working and growing your business from home has a lot of perks but it can also be a large distraction.
We talk with Ann Sieg, founder of ECommerce Business School about how she keeps herself and other entrepreneurs motivated.
Plus, she also gives ideas on how to get other family members, including kids, involved in growing your business.
Show links:
- ECommerce Business School
- Payability+Shopify
Now more than ever it’s important to keep your focus on growing your e-commerce business.
E-Commerce is the lifeblood of the economy right now and it’s important to be able to have the support you need so customers can find and purchase your products.
Alex Sklar, head of business development at Payability, joins us to discuss how COVID-19 is impacting their customers and what they’re doing to help support them. Plus he gives some great advice for how you can continue to grow during this uncertain time.
This episode's sponsor: Payability.
Check out Payability's new Shopify tool.
We’re facing a lot of uncertainty in the financial market right now amidst the COVID-19 outbreak. We’re talking through the current market and e-commerce business landscape to understand what’s going on, how it’s impacting e-commerce and what’s available to help.
Jason Somerville, with Global Wired Advisors, will be joining us for several episodes to provide updates and forecast to help sellers regain some control during the chaos.
Reach out to Global Wired Advisors: Request a Consultation.
Amazon is restricting items that aren’t considered household or medical items from being sent to FBA until April 5, 2020. They are trying to get ahead of the massive amount orders that came in requesting those items amid the COVID-19 Pandemic.
Sellers at risk of running out of inventory before then will have to either wait or switch to Fulfilled by Merchant (FBM).
Ben Kingery and Trever Feller with Shipica.com, will be joining us talking about dealing with Amazon’s announcement and why sellers should have FBM as available options.
The Coronavirus is wreaking havoc across the world. If it hasn’t impacted your supply chain in some form, consider yourself lucky.
Regardless of whether or not you’ve been impacted, all sellers should be creating contingency plans to help resolve any supply or inventory issues quickly.
Chris McCabe, eCommerce.com, shares his steps towards creating plans when dealing with emergencies and disasters.
This episode's sponsor: Payability.
Welcome to our last episode in our inventory management series. We’re talking about using fulfilled by Amazon (FBA) versus fulfilled by merchant (FBM), plus we’ve got a great story of how they can work together.
Ben Kingery and Trevor Feller, Shipica.com, grew their amazon business before FBA existed so they have built a lot of infrastructure to help their business grow and succeed.
Ben Kingery and Trevor Feller (Shipica.com) join us again this week as we continue our series talking about inventory.
In this episode, we talk about how inventory can be used to help you grow and cover some of the decisions you need to make to take the next step and grow using inventory.
As sellers, Ben Kingery and Trevor Feller have created a lot of tools and processes to help them grow their e-commerce business. Their company, Shipica, was built out of necessity for their own business’ needs.
They’re bringing their inventory expertise to talk with us in a series of episodes about doing more with your inventory, starting first with managing inventory in FBA and an off-site warehouse.
Website: Shipica.com.
The business selling process is going to look different depending on if you use a broker or a mergers and acquisitions advisor.
Chris Shipferling with Global Wired Advisors talks us through those differences and gets into the details of what that process looks like with Global Wired.
Jason Somerville with Global Wired Advisors tells us right now is the best time to get your business on the market.
We discuss different factors making 2020 a great time to sell and look to the future at how the upcoming Presidential Election could impact waiting to sell.
Building a business is never completely risk-free but there are ways you can mitigate risk in your Amazon business.
Alex Sklar, with Payability, joins us to discuss the ways sellers can prevent risky situations.
This episode's sponsor: Payability.
Amazon pays sellers every two weeks based on when they started selling, but these payments are rarely the full amount that the seller sold in the last two weeks.
Amazon actually holds onto some of the money. They call it, “unavailable balances.”
Alex Sklar with Payability is joining us again to discuss unavailable balances, what they are, how to deal with them, and how to avoid them.
This episode's sponsor: Payability.
Disclaimer: Payability does not claim to have any insider information on the processes Amazon uses to decide when to release or not to release a payment. This is proprietary information unique to Amazon. The following is based on publicly available information and trends we have observed.
Peter Kearns, Former Amazonian and VP at 180Commerce, tackled a lot of seller questions and issues covering everything from running out of stock issues to dealing with non-authorized sellers.
This episode's sponsor: Payability.
Getting paid is one of the most essential parts of an Amazon business. Money fuels everything from ordering inventory to improving discoverability to shipping products.
Understanding how Amazon pays sellers provides the knowledge needed to know when you can place your next inventory order or increase PPC spend.
Alex Sklar, Head of Business Development and Strategic Partnerships with Payability, joins us to talk about Amazon Payouts and share how Payability can help.
This episode's sponsor: Payability.
Disclaimer: Payability does not claim to have any insider information on the processes Amazon uses to decide when to release or not to release a payment. This is proprietary information unique to Amazon. The following is based on publicly available information and trends we have observed.
Amazon has launched a new tool for Sellers called IP Accelerator.
It’s advertised as a free tool that connects you with law firms that specialize in Intellectual Property. Sellers then pay the law firm to file for a trademark application and Amazon will give those sellers access to Brand Registry, before the United States Trademark and Patent Office approves the trademark.
Former Amazonian, Peter Kearns, 180Commerce, gives us his take on the program and if he thinks it’s worth it.
This episode's sponsor: Payability.
Thanksgiving 2019 is weeks away, it’s time to make sure everything is ready for holiday shoppers.
Former Amazonian Jon Derkits, 3PM Solutions, shares his roadmap for fourth-quarter success.
Sponsor: Payability.
An important part of any Amazon business is being able to make money.
But what do you do with the money you make?
When can you start paying yourself?
We talked with Tyler Jefcoat at Seller Accountant about when you should make the decision to pay and reward yourself.
Seller Accountant Webinar link:
https://events.genndi.com/register/818182175026315583/8c38e7d7ee
There are few things successful sellers are all doing to maximize and improve growth on the Amazon Marketplace.
Recently, Seller Accountant surveyed a bunch of sellers to determine factors that profitable sellers have in common. Tyler Jefcoat with Seller Accountant breaks down three habits he finds profitable sellers doing.
Webinar link: https://events.genndi.com/register/818182175026315583/8c38e7d7ee
The best and most profitable Amazon sellers understand every aspect of where their money is going. They use that skill to become even more successful but it all has to start somewhere. In this episode, we discuss with Tyler Jefcoat, founder of Seller Accountant, about the most important steps in setting up accounting practices and mistakes he sees sellers often make.
Former Amazonian Chris McCabe answers sellers’ questions about account suspension, hacked accounts, black hat tactics and more in our most recent Ask Me Anything Webinar.
Sponsor: Payability.
Amazon hosts selling summits for businesses selling on the Amazon Marketplace. This year there are six of these two-day events.
The final one is coming up in October in Seattle, it’s sold out, but is this something you should be planning to attend next year?
John Naughton with 180Commerce breaks down what these events are and who they can benefit.
Sponsor: Payability.
Amazon Insider Peter Kearns in a recent Ask Me Anything webinar with the Keyword Podcast.
We cover everything from boosting reviews, dealing with black hat actors and product launch strategies.
Sponsor: go.payability.com/keyword
When you’re building a business with the endgame of selling it in mind, you need to partner with the right intermediary to help you achieve that goal.
Joe Hogg, with Global Wired Advisors, talks with us about what you can look for in a partner and how early you should start working with them.
Show links:
Webinar: Aspects of Selling a Business.
Value estimator: How much is your business worth??
Schedule a free consultation with Global Wired Advisors.
Part three of our "Building a Business to Sell" series brings us to when you should really start preparing your business for the market, including when you need to start talking with an advisor to help you through the process.
Chris Bodnar and Chris Shipferling with Global Wired Advisors join us to discuss what those steps look like and tell us what sellers need to be doing right now.
Show links:
Webinar: Aspects of Selling a Business.
Value estimator: How much is your business worth??
Schedule a free consultation with Global Wired Advisors.
This year makes the fifth anniversary of Amazon’s Prime Day.
It’s a chance to capture visibility and increase profits during a typically slow time for sellers.
Peter Kearns with 180Commerce joins us to discuss how to capture traffic and improve conversions.
"Ask Me Anything" webinar with Kate and Peter on Monday, June 24th, 2019, at 4:00 PM ET. >>> Register for the webinar.
In the second series of our episodes focusing on building a business to sell, we’re focusing on growing your business off of the Amazon Marketplace.
It’s a move that can greatly increase the valuation of your company, leading to a much larger payout if you decide to sell.
Joining us will be Chris Shipferling with Global Wired Advisors and T.J. Jones from EmberTribe.
There’s a new virtual summit coming in June 2019 focused on giving sellers long-term growth strategies to be successful on and off of Amazon.
The Relentless Woman Conference is being built by Cascadia and hosted by Keyword Podcast host, Kate Valentine.
Sign up now for free at RelentlessWoman.net.
We’re starting a new series, building a business roadmap for you that will lead you to the path of selling your business at its highest possible valuation.
Our first part will cover product sourcing with Kelly Fedio, a seller who is currently selling her brand.
We’ll also be joined by the mergers and acquisition experts at Global Wired Advisors in each part of this series followed up with a webinar on June 11.
Sign up for the webinar at keywordpodcast.com
Daniela Bolzmann wanted to figure out how to launch products and be successful on Amazon. So after a failed Indiegogo and a successful Kickstarter, she gave it a shot.
She’s discovered that there are three things that every listing needs to be a success, no matter what the product is.
Episode sponsor: Payability.
The 2018 Holiday season is long gone, but sellers can’t forget about the last Q4.
There are lots of data that sellers need to go through to start getting ready for Q4 2019.
Former Amazonian John Naughton, with 180Commerce, breaks down what you should review from last year.
Sponsors: Payability.
If you haven’t found yourself on the receiving end of a false infringement claim, consider yourself lucky. It’s a black hat technique sellers are using to attack competitors.
In this episode, we talk with a seller who’s in the middle of fighting for his brand and products after a false infringement claim knocked down everything. The seller who made the claim, even admitted over the phone that the claim was fake.
http://go.payability.com/Keyword
When it comes to selling a business, the right broker can make a big difference, bringing a smoother selling process and higher valuation.
Global Wired Advisors talks with us about the current business selling market and shares ways business owners can vet potential brokers.
Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own.
Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero.
Sophie Howard has grown and sold multiple Amazon businesses.
In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.
A professional marketing strategy is key to make your business grow and ultimately make you more money.
Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy.
Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword
Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem.
The problems continue as sellers try to regain access to the account.
We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks.
Sponsor
Payability
go.payability.com/keyword
Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing.
You can find Andrew at www.gomerkato.com/keyword/
If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone.
Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken.
We’re talking with Chris McCabe, with eCommerceChris.com, to determine what else sellers can do.
Payability - go.payability.com/keyword
How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell?
These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors.
Listen now to the full Q&A portion to hear what else we learned about selling your business.
You’ve been building your business and now you’re ready to sell, but who are the potential buyers?
Managing partners Jason Somerville and Chris Shipferling with Global Wired Advisors join us to discuss who is buying businesses and what kind of buyers might be interested in buying your business, plus, red flags to watch out for.
Myth #1: Your company has to be perfect before it can be sold.
Then, we’re going to cover four more myths with Chris Bodnar and Chris Shipferling that business owners often deal with (sometimes struggle with) when it comes to selling their business.
The managing partners at Global Wired Advisors will also be talking through ways to help potential sellers get over those misconceptions.
Managing partners Joe Hogg and Chris Shipferling talk with us about the key things to focus on to get your Amazon Business ready to sell.
We’re discussing everything from what does or doesn’t need to be included on earning statements to creating future business plans for prospective buyers plus covering how to avoid land mines that can impact a sale.
We’re checking in with Chris McCabe, with eCommerceChris.com to discuss some of the bad behavior issues and black tactics some sellers have been using in 2018. What has Amazon been doing about them?
We’re also covering the best ways sellers can report bad behavior without turning into tattletales.
What makes two-day shipping the gold standard to achieve and what’s available to help businesses selling on platforms besides Amazon offer two-day shipping?
Former Amazonian Harish Abbott, Deliverr, gives us his insight into two-day shipping and ways you can offer it by selling on other marketplaces.
Without a doubt, the holiday shopping season can be the most exciting and the most stressful time of the year for Amazon sellers.
Managing your team and especially your customer service during this hectic time will be key to your success and sanity.
Tygh Walters and Michael Melgar of SellerSmile, a customer service agency for Amazon sellers, talk about their new Amazon Customer Service Holiday Survival Guide, available for free download at: http://keywordpodcast.com/customer-service/
Black Friday and Cyber Monday are here. Both are just days away.
Holiday shopping typically starts each year in mid-October but it’s about to really pick up until the end of the year.
John Naughton with 180Commerce talks with us about expectations, ways to manage Sponsored Products plus mistakes to avoid.
Cease and desist letters are becoming a common practice by brands selling on Amazon. It’s likely you’ve received one. It’s important sellers know how to handle them and how to avoid them.
Recently, we hosted a webinar with Jaguar AI to talk about their new product sourcing tool, Jaguar AI.
This episode is the Q&A portion from that webinar. You can get the link to the whole webinar by emailing kate@amazoninsiderpodcast.com
Amazon has removed a policy we discussed in Episode 087 stating that sellers can only ask for reviews one time in emails they send to Amazon.
Hiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them.
Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for.
Amazon announced a new email policy when it comes to asking shoppers for reviews. Sellers can now only send one email per order asking for a review.
The policy is very clear and concise and even addresses package inserts.
Peter Kearns with 180Commerce joins us to give his reaction plus his advice for safely asking for reviews.
In this episode, we’re talking about why Amazon sellers should use tools, what they should use tools for and a look at Jaguar AI.
We’re also going to be talking about how the AI, the Artificial Intelligence in Jaguar AI was created.
There’s a lot of legal issues and problems floating around the Amazon Marketplace.
Sellers often try to navigate Intellectual Property issues all on their own which can even bigger problems.
Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group, talk with us about what Intellectual Property is and how sellers should handle the most common problems.
We’re talking about ways to determine which new products to sell either by retail arbitrage or private labeling.
Matson Tolman, with Jaguar AI, gives us a strategy to use to determine new products and avoid sourcing mistakes.
Amazon has made it possible for business customers to pay for products by invoice instead of paying immediately.
This impacts all sellers. Any product listed on Amazon is available for business customers. This impacts disbursements sellers will get from Amazon.
We talk with Noel Hillman at Kabbage about what protections are in place, what sellers can expect plus how sellers can prevent cash flow problems.
Some sellers are having incredibly frustrating situations become even worse because the consultants or people they hired to help, aren’t helping and actually making situations worse.
We talk with Chris McCabe of eCommerceChris to give sellers ideas of the right questions and proper ways to vet someone before hiring them.
We learned a lot about Selling an eCommerce Business in a recent webinar with Tyler Jefcoat from Seller Accountant. This episode features the Q&A portion of that webinar.
If you’re a brand owner selling on Amazon, there’s a feature that you definitely need to be using, Storefronts.
Amazon Storefronts allow third-party sellers to create their own landing page with images and videos to showcase the details and stories about the products and brand.
Rachel Greer with Cascadia shares with us some examples of good storefronts plus the best ways you can use them.
What’s your goal? What’s your dream? Why are you selling on Amazon?
In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.
Building an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something.
While building, you have to determine your final goal: will you sell or continue to grow and scale?
Amazon Seller Sophie Howard builds from the beginning to sell and shares her best advice to help other sellers do the same.
The number of sales matter. It’s important that you’re having strong sales and improving year over year, but it’s not as important as profitability. Profitability tells you how strong and viable your business is. In this episode, Seller Accountant founder, Tyler Jefcoat, talks us through what profitability is, how you determine your own profitability, plus how to manage it.
Establishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set them up plus the impact they can have on business.
There are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.
Prime Day 2018 featured glitches with Amazon web pages, but it also brought in massive sales and Prime membership sign ups.
Peter Kearns, vice president with 180Commerce advises how sellers can analyze their Prime Day results and use those insights heading into Q4.
A great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand.
Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.
Prime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing.
Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.
Listing hijackers are getting really sophisticated and they’re creating problems every day for sellers on the Amazon Marketplace. One of the worst problems is sellers getting locked out of their listings, even locked out of Brand Registered listings.
Former Amazonian Chris McCabe with eCommerceChris.com joins us to give us three steps sellers can take to regain control.
Amazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too.
The massive amount of people on the site means that every seller, every listing, every ad needs to be ready to capture the attention of new potential customers.
Former Amazonian Emily Murray with Cascadia shares a couple things sellers need to make happen right now to be successful for Prime Day 2018.
There’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive reviews that are legitimate are being deleted.
So with all the abuse and different interpretations of the review policy, we’re talking with Chris about what sellers need to know and how they should react.
The Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence.
This new ruling says states can require online marketplaces like Amazon to collect and pay sales tax.
This new ruling means that states can now more aggressively go after sellers and require they collect and pay sales tax for orders sent to their states. Former Amazonian John Naughton breaks down to tell us what this ruling means for sellers.
Amazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web.
We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it works and if it’s something sellers should be doing.
Counterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you.
Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for.
Product injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger.
It’s important to know how to investigate claims and what action needs to be taken.
Rachel Greer with Cascadia, breaks down the process sellers need to follow if they do receive an injury complaint.
Apparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category. Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain market share.
Recently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success.
If you’ve had negative customer feedback, bad review issues or just need help with customer service, you need to listen to their advice.
You want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too.
Former Amazonian, Chris McCabe from eCommerceChris, talks with us about the importance of growing on social media and ways to do it.
If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's.
That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. SellerSmile joins us one last time to talk us through how to interrupt Amazon’s policies and interact with customers.
Pictures are worth a thousand words but a bad picture can cost you thousands.
Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.
In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion.
The whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business.
The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.
We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation.
We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris.
There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues.
We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business.
SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies.
A full list can be found at http://keywordpodcast.com
Sponsor: http://kabbage.com/amazoninsider
Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it.
We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.
Customer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service.
Sponsored by: http://kabbage.com/amazoninsider
Issues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon.
We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.
Brands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal.
It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us figure out how sellers can deal with being in this position.
There’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it.
Rachel Greer with Cascadia gives us a couple things we need to be checking to make sure your Amazon business runs smoothly.
We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution.
Sponsor: kabbage.com/amazoninsider
One of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia?
Amazon Australia recently launched and there’s potential there along with some challenging logistics. We discuss all those with Peter Kearns from 180Commerce.
Andrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.
Amazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products.
In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them up plus if they’re worth trying.
We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.
Amazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions.
Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales.
Amazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.
Successful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money.
In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.
Amazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience.
In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.
It’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen.
One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.
Account and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with.
Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue.
Rachel Greer from Cascadia tells us how sellers can do that.
Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.
Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning.
Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.