Chicago Golf Report: Recent Episodes

Walter Lis

The Chicago Golf Report Podcast brings the best of golf in Chicago to you featuring exclusive interviews with some of top newsmakers in the Chicagoland golf community.

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Every golfer has experienced it.

You arrive at the driving range, loosen up, and begin striking the ball beautifully. The swing feels effortless. Contact is crisp. Confidence grows with every shot.

Then you step onto the first tee.

Suddenly your heart rate increases. Your grip tightens. Your swing speeds up. The effortless rhythm you had just minutes earlier seems to disappear.

According to performance coach Hallam Morgan, your golf swing didn’t vanish—you simply changed your state.

As co-founder of Flow Code and partner of renowned performance coach Dr. Rick Sessinghaus, Morgan is helping golfers understand that the greatest obstacle to lower scores often isn’t mechanics. It’s learning to manage the mental and physiological changes that occur under pressure.

Golf Is State-DependentTraditional golf instruction has focused primarily on mechanics—grip, posture, alignment, swing plane, and ball flight.

Flow Code approaches improvement from a different perspective.

The foundation of the methodology is that performance is state-dependent. Your ability to execute the golf swing you already own depends on your current mental, emotional, and physical state.

When golfers become anxious or pressured, several predictable changes occur:

  • Heart rate increases.
  • Grip pressure tightens.
  • Tempo speeds up.
  • Attention narrows.
  • Decision-making becomes reactive.

The result isn’t a broken swing. It’s a golfer who can no longer access the swing they’ve already developed.

This explains why golfers often perform so differently on the practice range than they do during a tournament, club championship, or even a casual weekend match with friends.

Learning Is Also State-DependentMorgan believes the same principle applies to learning.

Golfers often become frustrated during lessons because they assume more information leads to faster improvement. In reality, the brain absorbs new information best when it’s calm, focused, and engaged.

An anxious golfer worried about embarrassing themselves on the range or impressing an instructor is operating in a state that can actually slow learning.

By helping players enter a more relaxed and attentive state, coaches can accelerate improvement without changing the technical instruction itself.

Building a Mental Golf BagEvery golfer carries 14 clubs.

Morgan believes golfers also need a mental golf bag filled with tools they can use when pressure appears.

Many recreational golfers have only one mental strategy—usually “take a deep breath.”

Flow Code teaches multiple approaches that players can choose from depending on the situation.

The system identifies four primary ways golfers can influence their mental state.

Sensory FlowUsing breathing, vision, touch, and body awareness to regulate the nervous system.

Cognitive FlowManaging internal dialogue, memories, and expectations through intentional thinking.

Environmental FlowRecognizing how different surroundings affect confidence and emotional state.

Social FlowUnderstanding how playing partners, competition, and outside expectations influence performance.

Together, these approaches create a broader toolbox than simply trying to “stay positive.”

Breathing Your Way Back to Better GolfOne of Flow Code’s simplest techniques focuses on breathing.

Instead of taking a quick deep breath, golfers slowly inhale through the nose while expanding the abdomen before exhaling gently through pursed lips for as long as comfortably possible.

Lengthening the exhale activates the body’s parasympathetic nervous system, helping reduce tension and signaling that there is no immediate threat.

For many golfers, this small adjustment helps restore rhythm before a difficult shot.

Expanding Your VisionAnother technique involves what Morgan calls “soft focus.”

Rather than staring intensely at the golf ball or target, golfers pick a point in the distance, relax their eyes, and become aware of everything in their peripheral vision.

This broader awareness helps reduce tunnel vision, calm the nervous system, and promote a more athletic, natural movement pattern.

It’s a subtle exercise that requires no swing changes yet can significantly influence how players respond under pressure.

Remember Your Best ShotsMost golfers remember every bad shot they’ve ever hit.

Flow Code encourages players to reverse that tendency by creating what Morgan calls a “Great Shot Book.”

The concept is straightforward.

For every club in the bag, golfers record memorable shots they’ve hit successfully, including what they saw, felt, and experienced.

When facing a challenging shot on the course, they intentionally recall one of those positive memories instead of replaying previous failures.

The exercise builds confidence by replacing mental scar tissue with evidence of success.

The Importance of the Post-Shot RoutineAnother overlooked part of golf improvement is what happens after the shot.

Many golfers immediately criticize themselves after a poor swing.

Morgan recommends delaying that emotional response.

Instead, players watch the golf ball until it comes to a complete stop before reacting.

That brief pause creates space between the shot and the response, allowing curiosity to replace self-criticism.

Rather than asking, “Why am I so bad?” players begin asking, “What can I learn from that shot?”

Over time, this shift builds resilience and emotional consistency.

Seven Mindsets for Better GolfFlow Code also encourages golfers to adopt different mental perspectives throughout a round.

These include:

  • Awe: Appreciating great shots and the beauty of the course.
  • Gratitude: Remembering how fortunate it is simply to be playing.
  • Playfulness: Experimenting creatively instead of trying to force perfection.

The goal is to replace tension with curiosity and enjoyment, making the game both more productive and more rewarding.

Bringing Mental Training Into Modern GolfFlow Code extends beyond traditional coaching.

Its training platform combines one-on-one coaching, daily mental exercises, and EEG biofeedback technology that allows golfers to see their mental state in real time.

Using wearable devices that measure brain activity, coaches can identify when players are calm, focused, or overthinking, making mental performance training more objective than ever before.

The methodology has gained significant traction, with nearly 300 certified coaches and approximately 200 golf academies, national teams, and junior programs incorporating its principles into player development.

A New Way to Think About ImprovementFor decades, golfers have searched for the perfect swing.

Hallam Morgan believes many would improve faster by learning how to access the swing they already possess.

That’s a subtle but powerful distinction.

While better mechanics will always matter, Flow Code reminds us that golf is played by human beings—not robots. Every swing is influenced by emotion, attention, confidence, and physiology.

The next time your perfect range swing disappears on the first tee, the answer may not be another lesson or another training aid.

It may simply be learning how to manage your state.

Because sometimes the biggest improvement isn’t changing your swing. It’s changing the mind that’s swinging the club.

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There may not be a more important skill in golf than the ability to access your best swing when it matters most.

In the latest episode of Chicago Golf Report Presents: Off Course with Walter Lis, we learn from renowned performance coach Karl Morris, founder of The Mind Factor, author of The Mind Caddie: Become Mentally Strong, When It Counts and one of the world’s leading experts on the mental side of golf.

Over the past three decades, Morris has worked with major champions, Ryder Cup captains, and some of the game’s biggest names, including Louis Oosthuizen, Darren Clarke, Graeme McDowell, Lee Westwood, and Ian Woosnam. His work has helped players better understand one of the most overlooked aspects of performance: attention.

During our conversation, Karl explains why the human brain is wired for survival—not for performing under pressure on the golf course. That biological reality helps explain why golfers of all abilities battle self-doubt, negative thoughts, and the fear of failure.

“The brain’s primary concern is survival, not golf,” Morris says. “The golf course can often feel like a threatening environment.”

One of the central themes of our discussion is Morris’s belief that attention is the currency of performance. While golfers spend countless hours working on their swings, few spend time training the skill that ultimately determines whether they can access those abilities under pressure.

We also discuss the famous “red dot” that Louis Oosthuizen wore on his glove during his victory at The Open Championship at St Andrews. The simple visual cue served as an attentional trigger, allowing Oosthuizen to become fully present for each shot and then mentally switch off between shots.

Beyond the golf course, Morris shares why the concepts of acceptance and gratitude become increasingly important as we age. He reflects on the idea that every golfer will eventually “run out of Tuesdays,” a powerful reminder to appreciate every opportunity to play the game.

The conversation also explores Karl’s simple yet profound framework of:

  • Intention: What do you want to do?
  • Attention: What are you focusing on right now?
  • Acceptance: Can you embrace the outcome, regardless of the result?

It’s a framework that extends far beyond golf and applies equally to business, relationships, and everyday life.

Karl’s latest book, The Mind Caddie: Become Mentally Strong, When It Counts, distills more than three decades of experience into a practical guide for golfers looking to improve their performance under pressure.

As Karl writes:

“You don’t need a better swing—you need better access to the one you already have.”

Whether you’re a competitive golfer, a weekend player, or simply someone interested in performance and human potential, this is a conversation filled with insights that can help you both on and off the golf course.

About Karl MorrisKarl Morris is the founder of The Mind Factor and one of the world’s leading performance coaches. For more than 30 years, he has worked with golfers at every level of the game, including major champions and Ryder Cup players, helping them develop the mental skills necessary to perform at their best when it matters most.

Learn more about Karl and his work at https://themindfactor.net.

And be sure to check out his latest book, The Mind Caddie: Become Mentally Strong, When It Counts.

Chicago Golf Report Presents: Off Course with Walter Lis explores the stories, ideas, and experiences that shape performance, resilience, purpose, and personal growth. Through conversations with golfers, coaches, business leaders, and thought leaders, we go beyond the scorecard to uncover insights that matter—in golf, business, and life.

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The golf industry has embraced technology in countless ways over the past decade, from GPS-enabled golf carts and advanced launch monitors to sophisticated online tee sheet systems. Yet one area of golf operations has remained surprisingly unchanged: the telephone.

In this episode of the Chicago Golf Report Podcast, we talk with BK Browne, founder of SpeakSport, to discuss how artificial intelligence is helping golf courses provide better customer service, capture missed revenue opportunities, and support overworked pro shop staff.

Browne developed SpeakSport after witnessing firsthand the operational challenges faced by golf course employees. Working at a golf club in Connecticut, he observed staff constantly juggling multiple responsibilities—checking in golfers, assisting with merchandise purchases, answering questions, and handling a steady stream of incoming phone calls.

The result was often frustration for both staff and customers.

“When the phone rings continuously, somebody is always waiting,” Browne explained. “Either the golfer standing in front of you or the golfer calling on the phone.”

That challenge became the foundation for SpeakSport, an AI-powered receptionist platform designed specifically for golf facilities.

Solving the Missed Call ProblemMany golf operators underestimate the number of customer inquiries that go unanswered each day. During busy periods, pro shop staff often place callers on hold or miss calls entirely while helping golfers in person.

According to Browne, those missed interactions frequently result in lost business. Golfers looking to book a tee time, ask about course conditions, or inquire about upcoming events often move on to another facility if they cannot get the information they need quickly.

SpeakSport addresses this issue by serving as an AI receptionist that works alongside existing golf course staff. The platform answers calls 24 hours a day, seven days a week, ensuring golfers can always reach the facility.

Rather than replacing employees, Browne views the technology as a support system that allows staff members to focus on delivering exceptional service to customers who are physically present at the facility.

Deep Integration with Golf TechnologyOne of the key differentiators for SpeakSport is its ability to integrate directly with golf course management systems.

The platform currently integrates with tee sheet and point-of-sale providers such as ForeUP, allowing golfers to complete bookings directly through an AI-powered phone conversation.

Because the system is trained using each facility’s specific information—including booking rules, operating hours, player classifications, rates, and event schedules—it can answer detailed questions that would traditionally require a staff member.

The AI can also transfer callers to the appropriate department whenever a human conversation is needed.

Browne described SpeakSport as a “connecting layer” between golfers and the facility, ensuring that information is always available while preserving the personal interactions that remain essential to the golf experience.

Cog Hill’s ImplementationOne of the most notable local implementations of SpeakSport is at Cog Hill Golf & Country Club in Lemont, Illinois.

Under the leadership of owner Katherine Jemsek and General Manager Troy Newport, Cog Hill adopted the platform as part of its ongoing commitment to customer service.

According to Browne, the early results have been revealing.

While management expected the system to handle routine tee time bookings and basic customer questions, the data uncovered significant demand for information regarding tournaments, special events, instructional programs, and seasonal promotions.

The technology also helps golfers stay informed about weather delays, outing schedule changes, and other operational updates without requiring staff intervention.

For a high-volume operation like Cog Hill, the ability to answer every inquiry consistently and accurately has become a meaningful advantage.

New Data Insights for OperatorsBeyond customer service improvements, SpeakSport provides something many golf operators have never had before: detailed reporting on why golfers are calling.

Golf facilities have long relied on online booking data to understand customer behavior, but phone conversations often contain valuable information that goes untracked.

With SpeakSport, operators can analyze call trends, identify common customer questions, and better understand the interests and concerns of their golfers.

These insights can influence marketing campaigns, staffing decisions, event planning, and promotional strategies.

For example, if a facility notices increased inquiries about junior golf programs or upcoming outings, it can adjust its communications and offerings accordingly.

Why Public Courses May Benefit MostAlthough private clubs have expressed interest in the platform, Browne believes the greatest opportunity currently exists within public and resort golf operations.

Private clubs often benefit from established relationships between members and staff. Public facilities, however, compete aggressively for every customer interaction.

A missed call at a public golf course often means a golfer simply books elsewhere.

As Browne explained during the interview, every unanswered phone call represents potential revenue that may never return.

By ensuring every golfer receives immediate assistance, courses can improve both customer satisfaction and business performance.

The Future of AI in GolfLooking ahead, Browne sees SpeakSport evolving well beyond phone conversations.

The company’s vision includes expanding into text messaging, email communication, and additional AI-powered tools designed to automate routine administrative tasks throughout the golf operation.

The goal is not to replace people but to eliminate repetitive responsibilities that prevent staff from focusing on the personal interactions that make golf unique.

As artificial intelligence continues to mature, Browne believes successful golf facilities will use technology to enhance hospitality rather than replace it.

The result could be a future where golfers receive faster service, course operators gain better business intelligence, and employees spend more time creating memorable customer experiences.

For golf facilities looking to improve efficiency while maintaining a customer-first culture, SpeakSport offers an intriguing glimpse into what that future may look like.

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For many golfers, chronic knee or hip pain slowly chips away at the joy of the game. Walking 18 holes becomes difficult. Swings become shorter and more protective. Simple movements that once felt natural become labored and frustrating. Yet despite the pain, millions of people continue to delay joint replacement surgery because they fear the recovery process almost as much as the condition itself.

On the Chicago Golf Report Podcast, internationally renowned orthopedic surgeon Richard Berger, M.D. joined us to discuss how modern minimally invasive joint replacement surgery is completely changing that equation.

With more than 20,000 outpatient joint replacements performed, Dr. Berger has become one of the leading innovators in orthopedic surgery. His work has helped patients return to active lifestyles dramatically faster than traditional methods, including many golfers who are back on the course within weeks rather than months.

From Mechanical Engineering to Orthopedic InnovationBefore becoming a surgeon, Dr. Berger studied mechanical engineering at MIT. That engineering background helped shape his approach to medicine and ultimately led him to challenge many long-held assumptions in orthopedic surgery.

Rather than focusing only on replacing damaged joints, Dr. Berger became fascinated with how the body moves mechanically and how surgeons could preserve that movement during surgery.

Over the course of 25 years, he developed specialized minimally invasive surgical techniques and instruments designed to avoid damaging muscles, ligaments, and tendons during hip and knee replacement procedures.

According to Dr. Berger, traditional surgery often caused unnecessary trauma to soft tissue, which became the primary source of pain, swelling, and long recoveries.

Instead of cutting through major muscles and connective tissue, his approach works between natural tissue planes whenever possible. The result is significantly less trauma to the body and dramatically faster recovery times.

Why Recovery Is So Much Faster TodayOne of the most surprising parts of the discussion was how much joint replacement has evolved over the past two decades.

Years ago, joint replacement patients often stayed in the hospital for seven to ten days. Recovery could take many months and was frequently associated with severe pain and extensive rehabilitation.

Today, Dr. Berger’s patients are often walking within hours of surgery and returning home the very same day.

His outpatient protocol combines several important innovations:

  • Minimally invasive surgical techniques
  • Regional anesthesia instead of general anesthesia
  • Reduced use of heavy narcotics
  • Faster mobilization after surgery
  • Telemedicine follow-up care through the BEST protocol

Rather than “knocking patients out” with general anesthesia, Dr. Berger typically uses regional anesthesia that numbs the body from the waist down. Patients avoid the grogginess and extended recovery commonly associated with traditional anesthesia.

Because less soft tissue is damaged during surgery, patients also experience less pain and swelling, reducing the need for heavy pain medication.

What Golfers Want to Know: When Can I Play Again?For Chicago Golf Report listeners, one of the biggest topics was golf recovery timelines.

Dr. Berger explained that many golfers are shocked to learn how quickly they can return to golf-related activities after minimally invasive surgery.

Typical recovery milestones include:

  • Walking within hours after surgery
  • Chipping and putting within 7–10 days
  • General golf activity after approximately two weeks
  • Full 18-hole rounds within three weeks for aggressive recoveries

He also noted that arthritis often forces golfers to unconsciously compensate during the swing. Players shorten their motion, protect painful joints, and lose clubhead speed without even realizing it.

Once pain is removed and mobility restored, many golfers discover they can swing more freely and athletically again.

“I wish I had done this sooner.”

According to Dr. Berger, that is one of the most common comments he hears from patients after surgery.

The Fear Factor Keeping Millions From SurgeryOne of the most eye-opening parts of the conversation centered around how many people continue living with unnecessary pain.

Dr. Berger estimates that roughly 70% of people who could benefit from joint replacement never pursue surgery because of fear, outdated information, or misconceptions about recovery.

Many still picture joint replacement the way it existed decades ago:

  • Long hospital stays
  • Severe pain
  • Months of immobility
  • Difficult rehabilitation

But modern minimally invasive procedures have fundamentally changed the patient experience.

For active adults and golfers especially, the ability to quickly return to movement and regain quality of life has become one of the most important advances in orthopedic medicine.

The BEST Protocol and Telemedicine InnovationDr. Berger also discussed his BEST protocol, which stands for Berger Elective Surgery with Telemedicine. The program allows patients to complete consultations and follow-up appointments remotely.

The program was designed to reduce stress, improve efficiency, and make specialized care more accessible to patients traveling from around the world.

For many patients, the ability to handle much of the process virtually helps simplify what historically felt like an overwhelming medical journey.

His Thoughts on Surgical RoboticsThe conversation also touched on one of the hottest topics in modern medicine: robotic-assisted surgery.

While robotics continues to receive enormous attention in orthopedic marketing, Dr. Berger offered a nuanced perspective.

He explained that robotic systems can help improve consistency for less experienced surgeons, but he cautioned against assuming robotics automatically guarantees better outcomes.

According to Dr. Berger, surgical experience, precision, and high procedural volume still matter far more than technology alone.

His recommendation for patients is to focus on finding highly experienced specialists rather than simply choosing a robotic system.

Helping Patients Take Back Their LivesAt its core, Dr. Berger’s philosophy is about restoring quality of life.

Arthritis does more than create physical pain. It gradually limits activity, confidence, athleticism, and independence. Golfers stop walking courses. Athletes stop competing. People stop doing the things they love.

Modern minimally invasive joint replacement is helping many of those individuals reclaim those experiences far sooner than most people realize.

For golfers throughout Chicago and beyond, the message from Dr. Berger was clear:

You may not need to keep suffering through years of pain.

And with today’s technology and techniques, returning to the golf course may happen much faster than you think.

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In our latest Chicago Golf Report Podcast, Nick Conrad shares how Twilight Golf has built a national league model that now manages more than 250,000 rounds annually — all focused on recreational players .

The concept is simple, but powerful:

Make golf as easy to join as a local softball league.

For decades, organized golf has largely revolved around country clubs, formal leagues, or high-commitment memberships. Twilight Golf flips that model on its head.

Instead of exclusivity, it offers accessibility.
Instead of pressure, it emphasizes participation.
Instead of complexity, it delivers consistency.

The “On-Ramp” to More GolfOne of the most compelling ideas from our conversation is Twilight Golf’s role as an onboarding ramp for the modern golfer.

Not everyone wants:

  • A full membership
  • A competitive club environment
  • Or a weekend-only experience

But many golfers do want:

  • A consistent weekly game
  • A social group
  • A reason to play more

That’s exactly what Twilight Golf provides.

A Win-Win Model for CoursesTwilight Golf’s structure is also uniquely aligned with golf course operators.

  • Courses keep 100% of green fee revenue
  • Twilight handles all league logistics
  • Tee sheets are filled on slower weeknights

It’s a system designed to increase rounds without increasing workload — something that’s becoming more valuable as public golf continues to grow.

Top Chicagoland Courses Featuring Twilight GolfAcross Chicagoland, Twilight Golf leagues are already active at many of the region’s most popular public facilities, including George Dunne National Golf Course, Cog Hill Golf & Country Club, Makray Memorial Golf Club, and Pine Meadow Golf Club.

These courses provide the perfect setting for Twilight’s structured, weeknight leagues — giving local golfers consistent access to well-maintained layouts while building a sense of community among players who return week after week. As more courses look to fill tee sheets and create repeat play, this model continues to gain traction across the Chicago golf landscape.

Growth Meets a New ChallengeDespite its success, Nick was candid about one of the biggest challenges facing Twilight Golf today: Marketing.

With rising digital advertising costs and increasing noise online, reaching local golfers has become significantly more difficult.

That’s where partnerships, community engagement, and platforms like Chicago Golf Report can play a role in helping connect golfers with opportunities to play.

Why This Matters for Chicago GolfersThe Chicago golf market is one of the most active and diverse in the country.

With hundreds of public courses and a growing base of recreational players, the demand for structured, social, and accessible golf experiences has never been higher.

Organizations like Twilight Golf are helping meet that demand — and in the process, they’re reshaping how the game is played at the local level.

A Bigger OpportunityAs we continue to explore the evolving Chicago golf ecosystem, one thing is becoming clear:

The future of golf isn’t just about where you play.
It’s about how often you play — and who you play with.

And that’s exactly where Twilight Golf is making its impact.

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In a rapidly evolving golf landscape, few stories better capture the intersection of tradition and innovation than the return of Mike Mandakas to Olympia Fields Country Club.

Now serving as Director of Instruction, Mandakas is not simply stepping back into a familiar role—he’s leading a transformation. With him comes the full integration of Elevation Golf Academy, a growing, multi-location brand that is redefining how golfers train, improve, and engage with the game.

This partnership represents something much bigger than a traditional instruction program. It signals a shift toward a fully integrated, data-driven performance model—one that blends coaching, technology, fitness, and medical expertise into a single, cohesive experience.

A Full-Spectrum Approach to Player DevelopmentAt the heart of this initiative is a simple but powerful idea: golf improvement doesn’t happen in isolation.

Mandakas and his team are bringing a multidisciplinary approach to Olympia Fields, offering members access to a complete performance ecosystem. This includes:

  • Comprehensive instruction for players of all skill levels, from beginners to elite competitors
  • Custom club fitting and building, ensuring equipment matches each player’s swing dynamics
  • Physical performance training, including strength development, mobility work, and injury prevention
  • Sports medicine integration, with specialized professionals supporting long-term player health

Rather than treating these elements separately, Elevation Golf integrates them into a unified system—allowing golfers to understand not just what to change, but why those changes matter.

The Role of Technology: A New Standard for InstructionOne of the most exciting developments at Olympia Fields is the creation of a state-of-the-art biomechanics lab, designed to analyze how golfers move in unprecedented detail.

This lab will measure:

  • Rotational movement
  • Lateral motion
  • Vertical force production

By combining this body data with traditional club and ball metrics, players gain a complete picture of their swing. The result is a more consistent learning environment, immediate feedback, and faster improvement.

Indoor simulators further enhance this experience, allowing for year-round training in a controlled setting. This consistency—often impossible to achieve outdoors—has become a key advantage in modern instruction.

Mandakas emphasized that today’s top players aren’t just practicing more—they’re practicing smarter.

The Rise of Indoor Golf and Year-Round EngagementThe growth of indoor golf has fundamentally changed how players interact with the game.

What was once viewed as a winter alternative is now a central component of player development. Technologies showcased by initiatives like TGL have helped legitimize simulator golf as a high-performance training tool, not just entertainment.

For Mandakas, indoor environments offer something invaluable: consistency.

Without weather variables, players can:

  • Track data more accurately
  • Identify patterns more clearly
  • Build repeatable swings faster

This shift is also attracting a younger, more tech-savvy audience—one that expects data, feedback, and measurable progress.

Elevation Golf’s Expanding Midwest FootprintThe Olympia Fields partnership is just one part of a broader growth strategy for Elevation Golf Academy.

The organization has established a strong presence across the Midwest, with locations including:

  • Burr Ridge (flagship headquarters)
  • Lincoln Park (urban training facility)
  • Indianapolis (hybrid indoor/outdoor performance center)
  • Olympia Fields (private club integration)

With additional expansion planned in Kansas City, Elevation Golf is positioning itself as a regional leader in high-performance golf training.

Each location reflects the same core philosophy: combine elite instruction with advanced technology and physical performance to create a complete player development system.

A Club in Transition: Olympia Fields’ Next ChapterMandakas’ return comes at a pivotal time for Olympia Fields.

Founded in 1915, the club has long been one of the most respected names in American golf. Now, it is investing heavily in its future—most notably through the planned renovation of its North Course in 2027.

The renovation aims to strike a balance between:

  • Member playability, making the course more enjoyable for everyday golfers
  • Championship readiness, ensuring it remains capable of hosting elite competitions

Interestingly, Mandakas sees this transition as an opportunity. With the course temporarily closed, members may shift more focus toward practice, instruction, and skill development—further reinforcing the value of the new performance infrastructure.

A Personal and Professional EvolutionFor Mandakas, this return represents more than a career move—it reflects a decade of growth.

Since his original time at Olympia Fields, he has:

  • Built and scaled a multi-location business
  • Coached players across multiple levels
  • Developed a deeper understanding of performance science and instruction

He describes himself as a “much more evolved” version of the professional who first worked at the club.

That evolution is evident in his philosophy: improvement is no longer about isolated swing changes—it’s about building a system that supports the entire golfer.

The Bigger Picture: Where Golf Is HeadedThe integration of Elevation Golf at Olympia Fields is part of a broader trend reshaping the industry.

Private clubs are increasingly adopting:

  • High-tech training environments
  • Specialized performance teams
  • Data-driven instruction models

This shift reflects changing expectations among golfers, who now seek faster improvement, deeper insights, and more engaging experiences.

In many ways, Olympia Fields is becoming a blueprint for the future—a place where tradition and innovation coexist, and where players have access to tools once reserved for professionals.

Final ThoughtsThe partnership between Mike Mandakas and Olympia Fields Country Club represents a significant step forward for golf in Chicago and beyond.

It’s a model built on integration, innovation, and a deep understanding of how golfers actually improve.

For players, it offers something powerful: a clearer path to better golf.

And for the industry, it signals what’s coming next.

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The golf industry is evolving faster than at any point in the past 30 years—and much of that transformation is happening behind the scenes.

In this episode of the Chicago Golf Report Podcast, we sit down with Mark Mattingly, Executive Vice President at Landscapes Golf Management, to explore how course operators are adapting to shifting consumer expectations, aging infrastructure, and the growing role of technology in the game.

Landscapes Golf Management (LGM) has quietly become one of the most influential operators in the country, managing 70+ courses across 27 states while maintaining a boutique, family-owned approach. Their philosophy is simple but powerful: focus on making a meaningful impact at each property rather than pursuing rapid, large-scale expansion.

Landscapes currently manages six properties in the Chicagoland area:

  • Pinecrest Golf Club
  • Crystal Woods Golf Course
  • Bull Valley Golf Club (Woodstock)
  • Lake Barrington Shores Golf Club
  • Hughes Creek Golf Course
  • Settler’s Hill Golf Course

A Changing Business Model in GolfOne of the biggest themes from our conversation is the shift from traditional golf-centric operations to a broader, lifestyle-driven model.

Just a few years ago, golfers primarily joined clubs for access to the course. Today, that’s no longer the case. Social interaction, family-friendly programming, and food and beverage experiences now rank ahead of golf itself for many members.

This shift is forcing operators to rethink everything—from clubhouse design to programming—creating more casual, welcoming environments that appeal to a wider audience.

Hughes Creek Golf Course

The Hidden Challenge: Aging InfrastructureWhile many golfers focus on course conditions and amenities, one of the most pressing issues in the industry is largely invisible: infrastructure.

A significant number of golf courses built during the boom of the 1990s are now reaching the end of their lifecycle. Irrigation systems, in particular, are failing at scale, often requiring replacement projects costing $3 million or more.

For operators, this creates a difficult balancing act:

  • Invest in critical infrastructure that golfers don’t see
  • Or allocate capital toward visible upgrades like simulators, patios, and enhanced practice facilities

Mark shares how LGM helps owners strategically phase these investments to maintain both functionality and competitiveness.

Technology Is Reshaping the Golf ExperienceAnother major takeaway from our discussion is how rapidly technology is changing both operations and the customer experience.

From AI-powered insights to real-time business intelligence dashboards, golf operators are moving away from outdated monthly reporting and toward dynamic, mid-month decision-making.

On the customer side, expectations have shifted just as dramatically.

Today’s golfer expects:

  • Seamless mobile tee time booking
  • Prepaid, transferable reservations (similar to Ticketmaster)
  • Instant communication and updates

In fact, convenience is becoming one of the primary drivers of where golfers choose to play—sometimes even outweighing course quality itself.

The “Topgolf Effect” and Growing the GameFacilities are also evolving to meet new audiences where they are.

The rise of high-tech driving ranges and entertainment-based golf experiences has created a new entry point for beginners and casual players. These environments—often enhanced with technologies like Toptracer—combine golf with food, beverage, and social interaction.

According to Mark, these experiences aren’t competing with traditional golf—they’re feeding it. They provide a low-pressure way for new players to build confidence before transitioning onto the course.

Strategic Growth Without Losing IdentityDespite managing dozens of properties nationwide, Landscapes Golf Management remains committed to a disciplined growth strategy.

Rather than chasing volume, LGM evaluates new opportunities based on one key question:
Can we make a meaningful difference at this property?

This approach has guided their expansion, including a growing presence in the Chicago market, where they now manage multiple courses and continue to build relationships across the region.

What This Means for Chicago GolfersFor golfers in Chicagoland, these trends are already beginning to take shape.

From upgraded practice facilities and more casual club environments to improved booking systems and enhanced overall experiences, the local golf landscape is being reshaped in real time.

And as operators continue to invest in both infrastructure and innovation, the next decade of golf in Chicago could look very different from the last.

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In this episode of the Chicago Golf Report Podcast, we talk with Matt McIntee, a longtime golf industry leader whose career spans the Crown family’s golf portfolio, Green Golf Partners, and now Troon, the largest golf management company in the world. McIntee shares an insider’s perspective on how the industry has evolved over the past 30 years—and where it’s headed next.

Our conversation explores the major economic and cultural forces shaping golf today, from the construction boom of the 1990s to the difficult contraction following the 2008 financial crisis, and finally the extraordinary resurgence that began during the COVID-19 pandemic. According to McIntee, golf became “essential recreation” during the pandemic years, triggering one of the largest participation surges in the sport’s history.

But while demand for golf remains strong, the industry is also facing important questions about accessibility, affordability, and the future of public golf.

The Cycles of the Golf IndustryOver the past three decades, the golf industry has gone through three distinct phases.

During the 1990s and early 2000s, the game experienced a massive expansion fueled largely by the popularity of Tiger Woods. Golf course construction surged across the United States, with new facilities opening at a pace rarely seen before. In the Chicago region, courses such as ThunderHawk Golf Club and Bolingbrook Golf Club represented the optimism of that era.

However, the years between 2007 and 2019 proved far more difficult. Participation remained relatively flat nationwide while the supply of golf courses remained high, creating intense pressure for operators. McIntee describes this period as one of the most stressful stretches the industry had faced.

Then came the pandemic.

Golf emerged as one of the few recreational activities that could be enjoyed safely outdoors, and participation surged almost overnight. Tee sheets filled, new players discovered the game, and many courses saw record demand.

Today, the industry is still benefiting from that momentum.

The Historic Renovation of Jackson ParkOne of the most important projects currently underway in Chicago golf is the renovation of Jackson Park Golf Course.

Jackson Park Golf Course

Located on the city’s South Side, Jackson Park holds an extraordinary place in American golf history. It is widely recognized as one of the oldest public 18-hole golf courses west of the Allegheny Mountains and has deep connections to Chicago’s African-American golf community.

The current renovation aims to restore the original design vision of legendary architect Tom Bendelow while modernizing the course with state-of-the-art infrastructure.

The project includes:

  • Installing advanced drainage systems using capillary concrete
  • Modernizing irrigation systems to improve environmental sustainability
  • Creating more flexible yardages to accommodate beginners, juniors, seniors, and competitive players

The renovation also includes a major upgrade to the practice facilities, including a new putting green and practice area designed to encourage learning and community engagement.

For Chicago’s public golf system, Jackson Park represents a flagship project—a model for how historic municipal courses can be modernized while preserving their heritage.

A Cultural Shift in GolfWhile infrastructure improvements are important, McIntee believes the most significant transformation in golf may actually be cultural.

For decades, many golf facilities were defined by rigid rules and exclusionary traditions—strict dress codes, limited tee times for women and children, and an overall atmosphere that could feel intimidating to newcomers.

That culture is rapidly changing.

Modern operators are focused on making golf more inclusive, social, and fun. The goal is to create an environment where golfers of all ages, backgrounds, and skill levels feel welcome.

Diversey Driving Range

One example McIntee highlights is Diversey Driving Range, one of the busiest driving ranges in the United States. Located along Chicago’s lakefront, the facility has become a vibrant social destination where golfers, beginners, and even first-time visitors come to experience the game.

It’s a powerful reminder that golf can be both a sport and a social experience.

The New Generation of Golf ProfessionalsAnother key theme of the conversation is the emergence of a new generation of golf professionals.

Today’s leaders are increasingly focused on hospitality, community engagement, and mentorship—skills that extend far beyond traditional course operations.

These leaders view golf not just as a game, but as an experience that can bring communities together.

Chicago’s Diverse Golf LandscapeChicago remains one of the most interesting golf markets in the United States because of its wide range of public and private facilities.

During our conversation, McIntee highlights several notable properties, including the renovation of George W. Dunne National Golf Course, often described as the “Bethpage Black of Chicago.” The course has long been known for delivering championship-level challenge at a municipal price point.

Other courses discussed include:

  • Orchard Valley Golf Course, an Arthur Hills design known for its strong municipal golf experience
  • Naperville Country Club, a classic private club with a thriving membership community
  • Kemper Lakes Golf Club, one of the region’s most historic venues and host of the 1989 PGA Championship

Together, these courses illustrate the depth and diversity of Chicago’s golf ecosystem.

The Challenge of Rising Green FeesDespite the industry’s current health, McIntee also notes a growing concern: the rising cost of golf.

In some suburban markets, green fees have climbed into the $100-plus range. While these prices reflect increasing maintenance costs and demand, they also raise important questions about accessibility.

Maintaining high-quality “value courses” is critical to ensuring that new players can continue to discover the game.

Facilities like George Dunne demonstrate that it is still possible to deliver championship-level golf at an affordable price point—an approach that may prove essential for the long-term sustainability of the sport.

A New Era for Chicago GolfUltimately, the story of Chicago golf today is one of reinvention.

Historic courses are being restored. New players are discovering the game. A younger generation of professionals is bringing fresh ideas and energy to the industry.

And perhaps most importantly, the culture of the game is shifting toward something more inclusive, social, and community-focused.

As McIntee explains in this conversation, the goal is simple: make golf fun again.

For Chicago golfers, that future may already be underway.

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What makes a golf course truly great? Is it length, difficulty, dramatic visuals, or something more subtle that reveals itself only after repeated rounds?

In this episode of the Chicago Golf Report Podcast, we talk with golf course architect Greg Martin, founder of Greg Martin Design, to explore the philosophy, economics, and real-world challenges behind modern golf course architecture.

Martin has spent decades designing and renovating golf courses across the Midwest and beyond. His work reflects a philosophy that places strategy, playability, and sustainability above architectural ego. Throughout our conversation, he explains why the best golf courses aren’t necessarily the longest or the most visually dramatic—but rather the ones that keep golfers coming back.

For Martin, great golf course architecture lives at the intersection of art, engineering, and human experience.

Architecture vs. Art: The Importance of FunctionOne of the most compelling themes from our discussion was Martin’s distinction between pure art and architecture.

Art can exist solely for expression. Architecture, however, must serve a purpose.

Golf course architecture sits in this unique middle ground. While design aesthetics matter, the ultimate test of a golf course is much simpler: do golfers want to return and play it again?

Martin believes the success of a design depends on how well the course works for players. The routing, the shot options, the visual cues, and even the unseen infrastructure must all come together seamlessly to create an enjoyable experience.

He describes this as the “magic trick” of golf course architecture.

The architect must solve complex problems—drainage, irrigation, grading, and infrastructure—while ensuring that the golfer never notices those solutions. When done well, the engineering disappears into the background and the golfer remains immersed in the challenge and beauty of the course.

The Myth of Length in Modern GolfOne of the biggest misconceptions in modern golf course design is the belief that longer automatically means better.

Martin pushes back strongly on this idea.

Some of the greatest holes in golf history are not long at all. Instead, they challenge players through strategic decision-making and shot execution.

A perfect example is the famous 10th hole at Riviera Country Club, a short par-4 that continues to confound even the world’s best golfers. Its brilliance lies not in distance but in the choices it forces players to make from the tee.

This philosophy drives Martin’s approach to design. The goal is not to overwhelm players with length, but to create holes that require thoughtful strategy and reward precise shot-making.

Equally important, great architecture should be inclusive across skill levels. A well-designed course should challenge accomplished golfers while still being enjoyable for beginners, juniors, and senior players.

The best courses create options rather than obstacles.

Why Golf Courses Need RenovationAnother key topic in our discussion was the economics and lifecycle of golf course renovation.

Like any complex property, golf courses require periodic reinvestment. Infrastructure components such as bunkers, drainage systems, irrigation networks, and cart paths gradually wear out and must be replaced or updated.

Martin compares the process to maintaining a home. Roofs eventually need replacement, floors wear down, and systems become outdated.

In golf, these updates typically occur every 10 to 15 years, depending on the resources of the facility and the expectations of its golfers.

Private clubs often renovate more frequently due to member demand and available capital. Public facilities, on the other hand, must balance improvements against strict return-on-investment considerations.

Failing to reinvest can create what Martin calls “the cost of nothing.” Postponing updates often leads to declining course conditions, higher maintenance costs, and reduced competitiveness in the market.

The Rising Impact of Maintenance CostsModern golf course design is increasingly shaped by operational realities.

Labor costs, equipment expenses, and maintenance demands have risen significantly in recent years. As a result, architects must think carefully about how their designs will function over the long term.

A course can look spectacular on paper, but if it requires unrealistic maintenance resources, it may become unsustainable.

This means architects must balance creativity with practicality, ensuring that the design aligns with the facility’s maintenance capabilities.

Collaboration with operators and management companies has become an important part of the process. Organizations like Troon often provide valuable operational insights, including data on golfer flow, pace of play, and maintenance logistics.

These insights allow architects to design courses that are not only interesting to play but also efficient to operate.

Environmental Stewardship in Golf Course DesignAnother fascinating aspect of our conversation involved the environmental potential of modern golf courses.

Projects like The Preserve at Oak Meadows demonstrate how golf course development can provide significant ecological benefits.

The Preserve project involved a complete transformation of the property, incorporating stormwater management improvements, habitat restoration, and water quality enhancements.

Golf courses often occupy large tracts of land in urban or suburban environments. When designed thoughtfully, they can serve as valuable environmental assets, supporting wildlife habitats and improving local water systems.

This approach represents a growing trend within golf architecture—one that aligns environmental responsibility with the golfer experience.

Chicagoland Projects and Architectural ChallengesDuring the episode, Martin also discussed several notable Chicagoland projects that illustrate different architectural challenges.

At Orchard Valley Golf Course, the focus was on respecting the original Ken Kavanaugh design while updating strategy and hazards to meet modern play.

Settler’s Hill Golf Course presented a completely different challenge. Built on a landfill site, the course features dramatic elevation changes and a routing that Martin describes as a “roller coaster ride” designed purely for enjoyment.

At Whitetail Ridge Golf Club, the design takes advantage of two distinct landscape environments, creating visual variety and strategic interest throughout the round.

Meanwhile, Rich Harvest Links represents one of the most prominent private golf facilities in the region, featuring a challenging layout paired with world-class amenities.

Each project demonstrates how architectural strategy must adapt to the unique characteristics of the land.

A Modern Design Approach: Maple MeadowsMartin’s ongoing work at Maple Meadows Golf Course provides a glimpse into some of the most interesting trends in contemporary course design.

Rather than relying heavily on sand bunkers as hazards, the design emphasizes short grass runoff areas that allow the ball to bounce and roll into difficult positions.

This approach increases strategy while reducing maintenance requirements.

The renovation also incorporates larger greens and expanded targets, making the course more accessible while still preserving shot-making challenges.

Martin explained that more than 25 different routing options were studied before arriving at the final plan—an example of the detailed planning that goes into even modest renovation projects.

Despite this extensive analysis, the ultimate goal is simplicity. The routing should feel natural and intuitive, as if the course could exist no other way.

The Living System of a Golf CoursePerhaps the most important takeaway from our conversation is Martin’s view that golf courses are living systems.

They evolve over time as infrastructure ages, player expectations shift, and environmental conditions change.

Good architecture does not freeze a course in time. Instead, it provides a framework that can adapt and improve over decades.

By prioritizing infrastructure integrity, maintenance sustainability, and strategic variety, Martin aims to create golf courses that remain both enjoyable for golfers and viable for operators.

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In this episode of Chicago Golf Report, we talk with Bertrand Quentin, one the founders of Megalodome Golf, to discuss one of the most ambitious golf projects ever proposed — the world’s first full-scale indoor golf course.

After seven years of research and development, the Megalodome team is preparing to build a climate-controlled golf facility that allows golfers to hit full driver shots inside a massive dome structure — three times larger than traditional golf domes.

What Makes Megalodome Different?• Each dome measures approximately 300 feet wide by 900 feet long (300 yards) — long enough for full driver play
• Engineered to withstand winds up to 120 mph
• Artificial turf greens designed to react like real grass — including the ability to spin wedge shots
• Blue ceilings, palm trees, and desert aesthetics to recreate a “Scottsdale-style” golf experience

The full vision includes a four-dome complex:

  • Short Par 4 and Par 3 holes (some over water)
  • Multiple Par 3 holes of varying yardages
  • Two short Par 4 holes with strategic design elements
  • A two-story, 50-bay practice facility with full-distance range, bunker shots, chipping and putting areas

The Business ModelUnlike traditional private clubs, Megalodome plans to operate primarily on a green-fee model, not memberships.

Key revenue streams include:

  • Green fees
  • Hourly range/practice fees
  • Corporate outings and guaranteed weather-proof events
  • Leasing restaurant and pro shop space to established brands
  • Large-scale exterior advertising opportunities

Because the course uses artificial turf and trees, maintenance costs are dramatically reduced compared to traditional outdoor facilities — creating a high-margin operating model.

Why Chicago?The first target market is the Chicagoland area, particularly the Oswego/Naperville corridor west of the city. The region’s long winter season creates a natural off-season for golf — which Megalodome aims to eliminate.

There is also interest from:

  • Florida markets (where extreme summer heat limits play)
  • International markets such as Dubai and Riyadh

One strategic option under consideration is partnering with existing 27-hole courses and converting nine holes into an indoor Megalodome facility.

Investment & TimelineThe project is currently raising $50–$60 million through a Private Placement Memorandum under Rule 506(c).

  • Accredited investors only
  • Minimum investment: $100,000
  • Target completion: 2027 (pending capital raise)

If full funding isn’t secured immediately, the facility may be built in phases — starting with the practice dome.

The VisionImagine playing a full round of golf in January… in Chicago.

Palm trees overhead. Blue “sky” ceiling. A two-hour round. Grab a beer afterward — just like a traditional course.

The founders believe this could redefine how and when golf is played, turning it into a true 12-month sport in northern climates.

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In this episode of the Chicago Golf Report Podcast, we meet Don Borschel, founder of The Haven Indoor Golf in Palos Heights, Illinois, to break down what it really takes to build and operate a successful standalone indoor golf simulator business.

Opened in December 2021 after Don pivoted from a corporate finance career during COVID, The Haven is intentionally built for serious golfers. Instead of leaning into arcade-style gaming, the facility is powered by high-accuracy Foresight technology, delivering the kind of real ball data competitive players demand.

But the story goes far deeper than just great tech.

From Empty Drugstore to Golf DestinationDon transformed a former independent drugstore in his hometown into a four-bay indoor golf simulator facility complete with a full bar and food service. The build-out process? Excruciating.

From liquor license requirements (which forced the addition of a kitchen) to ADA compliance and bathroom size regulations, the design went through multiple iterations before landing on the final layout. The lesson: zoning, licensing, and infrastructure decisions can make or break your financial model.

The “Side Hustle” MythIf you think indoor golf is passive income, think again.

Don shares that in the early stages, he was working 80–100 hours per week just to build systems and train staff. Winter is the prime season — and it’s a grind. From screen replacements to mat wear-and-tear (and even protecting screens from Sharpie-marked golf balls), maintaining a premium experience requires constant oversight.

This isn’t absentee ownership. It’s hands-on.

Building Community, Not Just Tee TimesThe Haven’s retention strategy focuses on replicating the real golf experience:

  • Weekly leagues that follow the PGA schedule
  • Closest-to-the-pin contests
  • Skins games and hole-in-one challenges
  • Social media-driven competitions like the “Break 50” challenge

Don also partners with instructors to drive lesson traffic — creating a pipeline of serious golfers who return regularly to practice and improve.

And one underrated strategy? Steering beginners toward easier courses so they leave having fun — not frustrated.

The Chicago Indoor Golf BoomIn the last decade, the Chicago area has gone from fewer than 20 standalone simulator businesses to over 110. That kind of growth brings opportunity — and saturation.

Today’s customers are far more educated about simulator technology. They expect accuracy. They expect realism. And they’re willing to drive 20–30 minutes for a premium experience.

With the rise of televised indoor leagues like TGL, the legitimacy of indoor golf continues to grow — but summer seasonality and fixed overhead remain major business challenges.

Key Takeaways for Aspiring Owners:* Indoor golf is a full-time commitment, not a side hustle * Zoning and licensing must be addressed early in design * Quality technology matters if you want serious golfers * Active marketing and community engagement are essential * Customer experience drives repeat visits

If you’re considering opening a simulator business — or you’re just curious how the indoor golf economy really works — this episode delivers practical, boots-on-the-ground insight from someone living it every day.

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In this episode, we sit down with Colin Read, founder of Whoosh, to explore how modern technology is transforming private clubs, public golf courses, and the fast-growing indoor golf simulator market.Colin shares how outdated, friction-heavy club systems are costing staff time and frustrating members—and how Whoosh was built to fix that.

What You’ll Learn in This Episode Why legacy club software is broken
Colin explains how simple tasks like checking in golfers or adding guests often require dozens of manual steps—and how Whoosh reduces that friction with intuitive, “grandpa-proof” design. *
How clubs save real staff time (20+ hours per week)
By automating repetitive workflows and minimizing POS interactions, Whoosh frees staff to focus on hospitality instead of screens. *
The power of a true 360-degree customer view
Learn how clubs can track total customer value—not just tee times—by understanding spending across golf, dining, fitness, lessons, and simulators. *
Why partnerships matter
Whoosh’s integrations with Golf Genius, Square, Lightspeed, and others create a “business-in-a-box” solution for private clubs, public courses, and simulator facilities. *
The rise of simulators and alternative golf
Colin breaks down why indoor golf is exploding (especially in markets like Chicago) and how Whoosh replaces 6–7 disconnected tools with one streamlined platform. *
The future of AI and frictionless hospitality*
From automated check-ins to predictive food & beverage service, Colin shares a vision where technology becomes invisible—making golf more peaceful, social, and human.

Big Picture TakeawayThe future of golf and club management isn’t more tech—it’s less friction. Whoosh is betting that when technology disappears into the background, both staff and members win.

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Chicago’s unofficial golf ambassador Roger Steele joins the Chicago Golf Report Podcast to break down where golf is headed and why TGL could change the way fans experience the game. Roger shares what it’s like serving as the in-arena Master of Ceremonies for TGL, including the energy inside the building, how close fans are to the best players in the world, and why the format makes pros feel more relatable. We also dive into the technology and design possibilities TGL unlocks—imagine “infinite holes” in a compact footprint, and a future where golf architecture expands beyond traditional land-based courses.We also talk about the new era of golf media: the fragmentation of content, why it’s a net positive, and how creators are changing storytelling around major events. Roger reflects on the 2025 Ryder Cup, then shares big hopes for the Presidents Cup in Chicago—a chance for a true “redemption story,” stronger team energy, and a global spotlight on the city (and the newly redesigned Medinah Country Club).

Finally, Roger highlights his work making golf more inclusive in Chicago along with KemperSports, and calls out the local courses that matter most—plus his personal philosophy on competition, curiosity, and improving while balancing parenthood.

Featured Topics:* What it’s like inside TGL and why it feels more like a major arena sport than a traditional tournament * Why the fan proximity to elite players is “unmatched” and changes the entire experience * How TGL tech could influence the future of golf course design (big ideas in a small footprint) * Why the fragmentation of golf media is actually a good thing—and what it unlocks * Ryder Cup reflections + why the Presidents Cup in Chicago could become a defining moment * Roger’s mission to make golf more inclusive in Chicago (and the local courses he loves most) * His personal approach: competition, being a “forever student,” and improving as a parent

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In this episode of the Chicago Golf Report Podcast, we sit down with Alex Bennett — Director of Athletic Performance at the PGA Tour Performance Center — for a deep dive into the intersection of fitness, athleticism, and elite golf performance.

Alex brings a unique perspective as a former collegiate and professional golfer turned strength and conditioning coach for some of the world’s top PGA Tour players. Throughout the conversation, he breaks down how modern golfers can train like the pros, optimize mobility and strength, reduce injury risk, and build athletic foundations that translate directly to better performance on the golf course.

Whether you’re a competitive player, a coach, or someone looking to elevate your golf game through physical training, Alex’s insights bridge the gap between sport science and practical golf-specific conditioning. Expect expert tips on effective training routines, the role of power and flexibility in the golf swing, and how mindset and preparation off the course can drive results on it.

Featured Topics: * What athletic performance means in golf * How PGA Tour players train behind the scenes * Strength, mobility, and injury prevention for golfers * Translating athletic training to swing performance * Practical drills and workouts golfers can use year-round

About the Guest: Alex Bennett is the Director of Athletic Performance at the PGA Tour Performance Center, where he develops training programs for elite professional golfers. With a background in competitive golf and advanced performance training, Alex offers a clear and relatable approach to improving golf through physical preparedness.

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In this all-new Chicago Golf Report Podcast episode, we go behind the scenes with Jim Schiavo, the dynamic General Manager of Topgolf Naperville—one of Chicagoland’s most popular year-round golf and entertainment destinations.

With more than a decade of leadership in hospitality, operations, and growth strategy, Jim offers a rare inside look at how ?@Topgolf? continues to reinvent the way people experience golf. From fostering community and growing the game to delivering cutting-edge entertainment experiences, Jim reveals what it takes to run one of the busiest and most innovative venues in the Midwest.

Discover how Topgolf blends technology, fun, and accessibility to attract golfers of every skill level—and how the Naperville venue has become a hub for social connection, corporate events, youth development, and serious practice sessions alike. Jim also shares insights into team culture, guest experience, operational excellence, and what the future holds for golf entertainment.

Whether you’re a traditional golfer, a Topgolf regular, or fascinated by the future of the sport, this episode offers a front-row seat to the evolution of golf in Chicagoland.

Featured Topics:* How Topgolf Naperville operates behind the scenes * The role of technology in growing and modernizing golf * Building a world-class guest experience at scale * Leadership, team culture, and developing young talent * How Topgolf engages golfers and non-golfers alike * Trends shaping the future of golf entertainment * Why Naperville has become one of the region’s premier destinations

About the Guest:Jim Schiavo is the General Manager of Topgolf Naperville, overseeing one of the busiest Topgolf venues in the country. With a career rooted in hospitality, operations, and people-first leadership, Jim is passionate about creating unforgettable experiences and expanding access to the game of golf for all.

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In this episode of the Chicago Golf Report Podcast, we dive deep into the mind and methods of Dan Dinelli, the legendary superintendent of North Shore Country Club. With over four decades at one of Chicago’s premier golf facilities, Dinelli has transformed traditional turf management into a visionary model of ecosystem stewardship.

Discover how three generations of golf course superintendents shaped Dinelli’s philosophy—and how his blend of science, sustainability, and long-term planning continues to influence the future of golf. From navigating massive infrastructure projects like a 1,400-foot deep well to leading a world-class team with humility and presence, Dinelli shares hard-earned insights into what it takes to sustain excellence over time.

Learn why he believes a golf course should be managed as a living, self-sustaining ecosystem, how patience and prevention outweigh short-term fixes, and how emerging tools like Artificial Intelligence are redefining how superintendents learn, communicate, and lead.

Featured Topics* A multi-generational legacy in golf course management * Viewing turf as a living ecosystem * Long-term sustainability and environmental stewardship * The art of leadership and team cohesion * Managing high-stakes projects like the Greens Renovation and Deep Well * How AI and curiosity are shaping the next chapter of course management

About the GuestDan Dinelli, CGCS, has dedicated his life to North Shore Country Club, where his work and philosophy have made him one of the most respected voices in golf course management nationwide. Dan was recently inducted into the Illinois Golf Hall of Fame.

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Our guests this episode of The Chicago Golf Report podcast are Steve Ciancio and Josh Lesnick of Magellan Jets, a Boston-based private aviation company that provides on-demand charter, jet card ownership, and fractional ownership services. Unlike traditional airlines, the company operates with an “asset-light” business model, utilizing a rigorously vetted network of third-party aircraft and crews to ensure clients have access to a wide range of jets.

In this interview, Ciancio and Lesnick discuss the benefits of private aviation for golf enthusiasts. They highlight how the company’s services, which include on-demand charter and jet card ownership, offer convenience, time savings, and personalized experiences for golfers. The interview touches on the cost-effectiveness of private jet travel for groups, the ability to access remote airports near top golf courses, and Magellan Jets’ future plans to partner with tour operators to provide comprehensive golf travel packages.

Interviewer – Walter Lis. Highlights from our discussion:

    • Company Specialization: Magellan Jets is a private aviation company specializing in on-demand charter, jet card ownership, and fractional products.
    • Affiliation with Golf: The company has strong ties to the golf community, with 30-40% of their customer base having an affiliation with golf [01:46].
    • Cost-Effectiveness: Private jet travel for golf trips can be financially feasible, especially when the total cost is divided among all the passengers in a group [03:04].
    • Enhanced Travel Experience: Private flying allows travelers to play multiple courses in different destinations back-to-back, which is difficult with commercial travel.
    • Convenience for Golfers: Magellan Jets handles golf bags with care, ensuring they fit in the cargo area, and can arrange ground transportation directly from the tarmac to the golf course [05:02].
    • Time Savings: Flying privately saves travelers a significant amount of time by avoiding long waits at commercial airports, including TSA security.
    • Access to Remote Airports: Private aviation provides access to the 5,000 municipal airports in the U.S., many of which are located near remote golf destinations [08:19].
    • Customized Experiences: The company creates personalized journeys for each client, offering custom experiences like branded aircraft and special catering [07:15].
    • Future Growth: The company’s future strategy includes partnering with on-the-ground tour operators specializing in golf to provide a comprehensive experience [16:52].
    • Memorable Client Story: As an example of their service, Steve Ciancio shared a story about arranging a multi-day, multi-stop golf trip to Ireland for a group of clients, including helicopter transfers [17:50].

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Our guest this episode of The Chicago Golf Report podcast is Joe Pilcavage, the Vice President of Marketing at Blue Tees Golf, a company that designs and sells premium golf technology and accessories directly to consumers at affordable prices. Frustrated by the high cost of traditional golf equipment, Blue Tees Golf founders set out to create high-quality laser rangefinders, GPS speakers and wearable technology without the inflated markups.

Blue Tees Golf is a partner of Upper Deck Golf, which returns to Wrigley Field April 11-12.

Interviewer – Walter Lis. Highlights from our discussion:

  • Joe Pilcavage has been working in agencies for almost two decades, with experience in branding, marketing, and innovation
  • Pilcavage was attracted to Blue Tees Golf because of its user experience and the brand’s potential in the marketplace.
  • Blue Tees Golf was founded by friends who wanted premium golf products at affordable prices.
  • Blue Tees Golf’s product line has expanded from rangefinders to GPS speakers, handheld devices, and a wearable category.
  • Blue Tees Golf’s marketing strategy focuses on the modern golfer and enhancing their overall experience.
  • The company emphasizes community engagement, aiming to be “the brand by golfers, for golfers”.
  • Blue Tees Golf gathers feedback from various sources, including social media, customer support, and the PGA show.
  • The Playmaker Plus watch is designed for golfers, addressing the issue of discomfort during swings.
  • Blue Tees Golf partnered with Upper Deck Golf after being approached at the PGA show.
  • AI is expected to play a significant role in golf technology, enhancing features like shot tracking and caddy recommendations

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Our guest this episode of The Chicago Golf Report podcast is author and Chicago Golf Club historian John Moran. “The Prairie Raynor” by John Moran and Rand Jerris has been selected as the recipient of the USGA’s Herbert Warren Wind Award, recognizing the book as an outstanding work of golf literature.

“The Prairie Raynor” details Chicago Golf Club’s historic transformation – from its status as one of the USGA’s five founding clubs and host of eight national championships, its existential crisis in the wake of World War I, and its subsequent renaissance under Raynor’s masterful eye to its ultimate legacy as one of the nation’s most celebrated designs.

Moran has been a part of the club’s story for nearly 50 years, starting as a caddie in 1977 and becoming a member in 1986. After retiring in 2021 from a successful career in both for-profit and non-profit management, he now serves on the board of the Chicago Golf Club, where he remains dedicated to preserving its rich legacy.

Highlights from our discussion:

  • The Early Days of Golf Early golf courses were rudimentary, designed to penalize poor play, especially the inability to get the ball airborne [00:25].
  • Strategic Golf Architecture Around 1901, the concept of strategic golf architecture emerged, emphasizing options and challenges for players based on their skill level and shot choices [01:32].
  • CB McDonald’s Vision Charles Blair (CB) McDonald aimed to create a golf course with 18 great holes, leading to the establishment of the National Golf Links of America, the first strategic golf course in the United States [02:35].
  • Seth Raynor’s Role McDonald mentored Seth Raynor, a civil engineer, in golf course design. Raynor physically built many of McDonald’s courses and later took over the business, becoming a prominent figure in golf course architecture [03:21].
  • Chicago Golf Club’s Transformation In 1917, McDonald recommended Raynor to redesign Chicago Golf Club, recognizing its course needed improvement. Raynor’s design adapted to the rolling prairie site, creating a top-ranked course [05:15].
  • Course Design Elements The Chicago Golf Club’s design emphasizes strategic options and the natural landscape, with limited water hazards to maintain the prairie aesthetic. The greens and their surroundings are key to the course’s challenge and appeal [09:21].
  • Book Creation The creation of “The Prairie Raynor” involved collaboration with golf historians, photographers, and artists to tell the club’s unique story. The book aimed to document the course’s history and evolution [11:18].
  • The Foulis Brothers The Foulis brothers, with connections to Old Tom Morris, played a crucial role in the early days of Chicago Golf Club, with Jim and David Foulis contributing significantly to the course’s development [22:32].
  • Chick Evans’s Involvement Chick Evans, a prominent golfer, was a member of Chicago Golf Club from 1916 to 1923 and actively participated in the club’s community [23:17].
  • Future Events Chicago Golf Club is set to host the 2033 U.S. Women’s Open, marking a significant event in the club’s history and providing an opportunity to showcase the course to a broader audience [24:34].

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Our guest this episode of The Chicago Golf Report podcast is Sam Goulden, the CEO of MNML Golf. Founded in 2020, MNML Golf is dedicated to creating the highest-quality, functional products for golfers while maintaining a strong commitment to sustainability and transparency. Their products are designed with innovation, simplicity, and utility in mind, ensuring that each feature benefits the player and the planet. The company operates under the philosophy that they will only produce items that offer real improvements or sustainable alternatives to existing products.

With a focus on lasting quality, MNML Golf employs recycled materials and magnetic closures to extend the lifespan of their gear, aiming to reduce environmental impact. By integrating sustainability and simplicity, MNML Golf is reshaping the golfing experience with products that are as environmentally conscious as they are functional.

Highlights from our discussion:

  • Company History & Growth: MNML Golf is in its sixth year, starting with a Kickstarter and growing through strategic container orders.
  • Forecasting & Lead Times: The company faces challenges in forecasting sales and managing long lead times (around four months) due to using recycled materials.
  • Product Line Expansion: MNML Golf is expanding its product line with new models and colorways, requiring careful material forecasting.
  • Unique Bag Features: MNML Golf bags are designed for the “modern golfer,” featuring a Bluetooth speaker add-on, solar charger, and filming pocket.
  • Zipperless Design: A key feature is the elimination of zippers, replacing them with magnetic closures for durability.
  • Recycled Materials: The bags are made from 100% recycled sea waste, emphasizing durability and environmental responsibility.
  • Customization: MNML Golf offers hand-painted customization, allowing golfers to express themselves uniquely.
  • Positive Impact: Customers have reported improved performance and enjoyment of the game due to the personalized and functional design of the bags.
  • Trade It Forward Program: This program allows customers to donate their old bags to the Southern California Golf Association Junior foundation.
  • Future Vision: The company’s primary goal is to perfect the quality and durability of its products, focusing on utility and longevity over maximizing profits.

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Our guest this episode of The Chicago Golf Report podcast is Jonathan Marsico, the Co-Founder of Ship Sticks, a premier golf club shipping provider. Since 2011, they’ve helped golfers ship their gear over 277 million miles – forming partnerships along the way with thousands of golf facilities, including over 80 percent of Golfweek’s Top 400 Golf Courses, Country Clubs, and Resorts

Highlights from our discussion:

    • Origin of Ship Sticks: The idea came to Jonathan Marsico in 2011 while on a golf trip with his co-founder, Nick. Nick had to ship his golf clubs from Florida to Scottsdale, Arizona, and was impressed by the convenience but disappointed by the high cost.
    • Inspiration: This experience led Marsico and Nick to create Ship Sticks, focusing on offering affordable and convenient golf club shipping services.
    • Early Days: Marsico and Nick initially targeted golf courses and pro shops, offering them a value-added service for their members and guests by emphasizing convenience and cost-effectiveness compared to airline baggage fees.
    • Key Partnership: A major turning point for Ship Sticks came when they secured a partnership with Bandon Dunes, a renowned golf resort, helping them establish credibility and providing a significant platform for growth.
    • Success Factors: Marsico attributes the success of Ship Sticks to:
      • A clear concept
      • Strong value proposition
      • Competitive pricing
      • Excellent customer service
    • Challenges: One of the biggest challenges has been changing consumer habits and convincing golfers to incorporate Ship Sticks into their travel routine, drawing a parallel to the rise of food delivery services like Uber Eats.
    • Customer Acquisition: Ship Sticks uses two primary channels for customer acquisition:
      • B2B partnerships with golf courses and resorts
      • Direct-to-consumer marketing (social media, search engine marketing, and television ads)
    • Customer Behavior Insights: Data analysis has provided valuable insights into customer behavior, including the timing and destinations of annual golf trips, helping to optimize services and marketing efforts.
    • Technology Role: Technology plays a crucial role in Ship Sticks’ operations, from enhancing the website user experience to utilizing advanced tracking and recovery technologies like FedEx SenseAware.
    • Expansion: Ship Sticks expanded its offerings beyond golf clubs to include luggage, skis, and children’s camp supplies through their new brand, Ship and Play, catering to a wider range of travel needs.
    • Customer Service: Marsico emphasizes exceptional customer service, particularly in handling unexpected situations or resolving issues. Going above and beyond to delight customers builds brand loyalty and fosters long-term relationships.

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Our guest this episode of The Chicago Golf Report podcast is Jake Gordon, the Co-Founder & CEO of Noteefy – the #1 demand automation platform for golf courses & resorts. Noteefy helps tens of thousands of golfers play more easily, and over 500+ golf course & resort operators fill every available tee time.

Noteefy is an automated tee time assistant designed to enhance the booking experience for golfers and improve revenue and efficiency for golf courses. It integrates directly with a course’s existing point-of-sale tee sheet without requiring extensive implementation.

Golfers can benefit from Noteefy’s technology at over a dozen local golf courses including Bolingbrook Golf Club, Cantigny Golf, Cog Hill Golf & Country Club, Harborside International Golf Center and The Glen Club.

Highlights from our discussion:

  • Noteefy is a digital waitlist for golf courses. It integrates with existing tee sheets and notifies golfers when their desired tee time becomes available.
  • Golfers don’t need a separate app. They simply use the golf course’s website to sign up for notifications.
  • Noteefy monitors tee sheet inventory in real-time. When a tee time opens up (due to cancellation or new availability), golfers receive a personalized text message with a booking link.
  • Jake Gordon, the CEO, is a former Accenture consultant. He developed Noteefy after experiencing frustration with finding tee times himself.
  • The COVID-19 pandemic boosted golf’s popularity. This increased demand for tee times and highlighted the need for better inventory management tools.
  • Noteefy helps golf courses reduce cancellations and no-shows. This increases revenue and improves efficiency.
  • Noteefy has partnered with over 500 golf courses, including many top resorts. They are expanding their team to support customer success and sales.
  • Jake emphasizes the importance of product-market fit. Early success with a diverse group of pilot courses (municipal, high-end daily fee, and resort) validated Noteefy’s value proposition.
  • Noteefy is developing a new product to address no-shows. This will build upon their existing success in managing cancellations.
  • Jake draws inspiration from other industries. He cites OpenTable as a model for customer-centric booking experiences and looks to healthcare for solutions to minimize no-shows.

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Our guest this episode of The Chicago Golf Report podcast is golf instructor Jake Thurm. With over 20 years of experience teaching golfers at all levels, Jake is at the forefront of fundamental instruction, technology and psychology in golf. Based in the Chicagoland area, Jake is a forward-thinking golf instructor who seamlessly integrates cutting-edge technology with traditional instruction principles. He delivers tailored, engaging, and results-driven improvement plans for all players, from top-level tour professionals to beginning juniors.

In this interview we discuss:

  • Learning from the Best: Why Jake emphasizes the importance of learning from top PGA Tour players, even if it’s just by observing their habits and routines.
  • Coaching Philosophy: He believes in coaching parents more than children, guiding them through the inevitable ups and downs of junior golf.
  • The Importance of Joy: Thurm stresses the significance of enjoying the game, as it can lead to better performance and a more fulfilling experience.
  • Embracing Imperfection: He encourages players to be okay with mistakes and inconsistencies, as they are a natural part of the learning process.
  • The Role of Technology: While technology can be helpful, it’s important to balance it with actual practice on the course.
  • The Power of Mentorship: Thurm highlights the impact of mentors like Bob Toski on his own career and philosophy.
  • The Importance of Family: He emphasizes the role of family in a golfer’s life, both as a support system and as a source of inspiration.
  • The Future of Golf: Jake discusses the potential of technology to revolutionize golf instruction and performance analysis.
  • The Joy of the Game: He shares his own experiences of playing golf with his sons and the importance of fostering a love for the game.
  • The Value of Hard Work: Thurm emphasizes the importance of consistent practice and dedication to achieve success in golf.

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Our guest this episode of The Chicago Golf Report podcast is the founder and CEO of Northbrook-based Swag Golf, Nick Venson. A 25-year veteran of the golf and collector industry, Nick founded the company in 2018, with a focus on creating boldly-styled, premium golf accessories, equipment and apparel.Swag has earned a reputation for producing high-end, precision-crafted products, making it one of the most in-demand companies in the golf industry. Known for selling out in minutes, Swag enjoys a dedicated fan base and continues to grow its influence both within the golf world and beyond.

The brand boasts several high-profile partnerships, including LPGA pro Anna Nordqvist, social media star Paige Spiranac, 3-time World Series champion Jon Lester, and former Chicago Blackhawk winger Alex DeBrincat. Their licensing agreements span a range of iconic brands such as MLB, McLaren Formula 1 Team, Kraft-Heinz, WWE, Capcom, Topps, Vienna Beef, and more.

In this interview we discuss:

  • How advice from a friend inspired Nick to make the leap and create Swag Golf.
  • How his career path in the golf business was impacted by working in a series a unique roles for major golf brands.
  • The unlikely original location of his initial store – The Art of Putters.
  • Where the inspiration for the product drop calendar came from.
  • Why Swag Golf partners with several high-profile brands and individuals, such as WWE, Paige Spiranac, and Nick Hardy.
  • Why the manufacturing process and attention to detail make Swag Golf putters different from the competition.

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Our guest this episode of The Chicago Golf Report podcast is Tim Nagle, who is the West Regional Operations Manager for Five Iron Golf. With four Chicagoland locations, Five Iron Golf hosts best-in-class simulators, Trackman lesson studios, access to teaching professionals and in-house club fitting services.

In this interview we discuss:

  • How Tim got his start in the golf business.
  • What makes Five Iron Golf simulator facilities unique.
  • Why Five Iron Golf is a great place to learn and improve your golf game in a fun and social atmosphere.
  • What the future of the golf business might look like.
  • Potential reasons why the Chicagoland area might not have a stroke-play PGA Tour event until at least 2030.

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Our guest this episode of The Chicago Golf Report podcast is Paola Meinzer of the Latina Executive Golf Organization (LEX Golf). The organization encourages participation of Latinas in golf activities to change the “status quo” by providing support, resources and opportunities to increase diversity, equity and inclusion in the golf course. LEX Golf is hosting their annual “Golfing With The Stars” outing on September 12 at Orchard Valley Golf Course in Aurora.

In this interview we discuss:

  • Why Paola Meinzer founded LEX Golf, an organization dedicated to empowering women in golf.
  • How LEX Golf offers golf clinics, outings, and networking opportunities for women of all skill levels.
  • The significance of creating inclusive spaces for women in golf and breaking down barriers to entry.
  • Why LEX Golf has grown significantly since its founding, with increasing interest from companies and individuals.
  • How Meinzer emphasizes the importance of mentorship and community in her organization.
  • The ambitious goals for the future of LEX Golf, including expanding its reach and impact.
  • Why LEX Golf is seeking to be a positive force for change in the world of golf.

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Our guest this episode of The Chicago Golf Report podcast is Logan Foote from GolfStatus, a leading event management platform for charity golf tournaments and fundraisers. Golf Status allows you to accept registrations, sell sponsorships, and collect donations on your custom event website and manage information in the software’s intuitive backend.

In this interview we discuss:

  • Why automating tasks like creating a custom event website, managing registrations and collecting payments can save golf event organizers time and money.
  • How technology sponsorships can easily help events raise more money.
  • The top reasons why golf outings have seen a surge in popularity.
  • Why golf is a great fundraising vehicle for just about any cause or organization.
  • An entertaining option that GolfStatus provides that can add an element of competition to your event.
  • Creative strategies and ideas event organizers can use to maximize their fundraising efforts.
  • The powerful tool that golf outing managers should be using to promote their events and tell the story of the charity they are supporting.

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Our guest this episode of The Chicago Golf Report podcast is ServiceMaster Restore’s President John Tovar. Last year, ServiceMaster Restore launched the We Serve: Veterans program in partnership with the nonprofit Hire Heroes USA.

The program focuses on raising funds to help make a meaningful impact on the lives of veterans and their families. To officially launch the program, ServiceMaster hosted two fundraising golf tournaments, raising $150,000.

This year, the company is hosting the 2nd annual tournament at Olympia Fields Country Club on July 15 to continue to honor, support, and raise funds for military heroes.

In this interview we discuss:

  • How ServiceMaster Brands partnered with Hire Heroes USA to help veterans find jobs after their service.
  • Why the goal of this event is to not only raise funds but also to inspire franchise owners to hold similar events in their local communities.
  • Where the idea for the event came from and how the company found this cause that aligns with ServiceMaster’s mission of helping people.
  • Why golf outings can be a great way to bring people together and raise money for charity.
  • How the company is looking to create a family-friendly environment at the Olympia Fields event.

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Our guest this episode of The Chicago Golf Report podcast is the Director of Development for Catholic Charities Diocese of Gary, Kevin Feldman. With an extensive career in fundraising and marketing for nonprofits, Kevin has spent his career helping organizations in the planning, start-up or revitalization of nonprofit advancement programs.

As the Director of Development for Catholic Charities Diocese of Gary, he is responsible for raising both money and awareness for the nonprofit’s outstanding programs and services for residents of Northwest Indiana. The organization will be hosting their 42nd Annual Golf Outing at the historic Innsbrook Country Club in Merrillville, IN on Monday, June 10.

In this interview we discuss:

  • Why nonprofit fundraising events like golf outings are more than just fundraising events.
  • The surprising keys to a successful golf outing.
  • Reasons why there has been a recent surge in the number of charitable golf outings.
  • Unique features of Innsbrook Country Club in Merrillville, Indiana, host of the 42nd annual Catholic Charities golf outing on Monday, June 10th, 2024.
  • How Catholic Charities serves an expanding audience in four counties within Northwest Indiana.
  • Inventive ways golf outings can raise money.

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Our guest this episode of The Chicago Golf Report podcast is the founder of SMT Events, Mike Tait. Whether golfers are shooting at thousands of dollars of cash, playing blackjack on the tee or firing his trademark Golf Cannon, Mike Tait has helped golf events raise over $24 million for charities since 2009.

After a highly successful career as a PGA professional and a golf club manufacturer, Mike Tait has made it his mission to turn the charity golf outing business upside down. With some of the most innovative, entertaining and profitable games and services to help golf outings, he’s quite simply the most experienced, most successful golf fundraiser in the North America.

In this interview we discuss:

  • How he has helped raise $24 million for charity through golf outings.
  • The personal tragedy that inspired him to focus on golf event fundraising.
  • Why golf is the biggest charitable impact sport in the United States, bigger than baseball, football, and basketball combined.
  • The most common challenge for charity golf outings.
  • Whether golf outing managers should focus on getting sponsorships or donations.
  • The tool all charity golf outings should use to make it easy for people to participate.
  • Why real-time electronic scoring and music in golf carts can hurt donations during an event.
  • Mike’s least-favorite part of a golf outing.
  • His favorite memory from a charity golf outing that he’ll never forget.

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Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Rich Katz of Katz Strategy, a golf business and marketing advisory firm. Rich worked with Billy Casper Golf (now Indigo Golf Partners) and founded Buffalo Agency (now Buffalo Groupe), which specialized in golf course public relations and marketing.

In this interview we discuss:

  • How he helped grow Billy Casper Golf, a golf course management company, into a powerhouse with over 165 golf courses.
  • Rich founded Buffalo Agency (now Buffalo Groupe) which specialized in golf course public relations and marketing.
  • Why Rich believes golf provides a fun and healthy escape from busy lives.
  • Why data collection and management are becoming increasingly important in golf course management.
  • The factors that led golf courses to be more welcoming and inclusive for people of all ages, genders, and skill levels.
  • Why Rich sees technology as a positive force in golf, making the game more accessible and helping people improve.
  • How golf influencers like Paige Spiranac, Grace Charis and Good Good Golf are creating a buzz around golf and helping to make the game more fun and approachable.

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Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Jim Ireland from Boxto Golf.

In this interview we discuss:

  • What it’s like to grow up as a second generation family member to work in the golf industry
  • Lessons learned from playing college golf with teammate Brad Faxon
  • The challenges of starting your career as a salesman for Maxfli and FootJoy
  • How the Greg Norman Collection helped change the golf business
  • Why Leon, Mexico has become the footwear capital for leather golf shoes
  • The advantages Boxto Golf has to help capture market share while competing against larger legacy brands
  • Why it’s essential to help perpetuate the legacy of the people who paved the way for the golf business
  • How Jack Nicklaus and Boxto became partners on a shoe design

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Our guest this episode of The Chicago Golf Report podcast is the Mike Foy, owner of Mike’s Golf Center in St. Charles, Illinois.

In this interview we discuss:

  • Why he created Mike’s Golf Center to become a “country club without all the crazy rules.”
  • How Mike fell in love with golf in middle school and decided to pursue a career in the golf industry after graduating from college with a degree in professional golf management.
  • Why he had to switch from playing golf competitively to teaching because of tendonitis.
  • The reasons why Mike chose St. Charles, Illinois for his golf center.
  • The strengths of Uneekor simulators including overhead launch monitors, a wide variety of courses, and high-quality technology.
  • Why Mike believes that the simulator golf industry is still new and has a lot of room to grow.
  • How simulator businesses can help people who don’t have time to play golf on a regular basis or who live in areas with harsh winters.
  • What the future of simulator technology might eventually look like, including virtual golf lessons and online golf academies.
  • Mike’s favorite golf courses in the Chicago area.

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Our guest this episode of The Chicago Golf Report podcast is the President of Golf Nation, Suzy Whaley.

Recognized as a “Top 50 Teacher in America” and the first female President of the PGA of America, Suzy Whaley is a former LPGA Tour player and PGA Tour event competitor, the Director of Instruction at The Country Club at Mirasol, and golf commentator for ESPN and Siriusxm.

In this interview we discuss:

  • What is Golf Nation: a 360-degree golf channel that focuses on the lifestyle, travel, instruction, and enjoyment of the game.
  • How viewers can purchase products and donate to charities directly while watching.
  • Why Golf Nation is passionate about using their platform to raise money for charities and tell the stories of those making a difference in the golf community.
  • How the network aims to reach a broader audience through partnerships with popular golf personalities.
  • Why golf is more than just the sport itself and includes fashion, food, and other lifestyle aspects to make golf more inclusive and appealing.
  • Why Suzy is optimistic about the future of golf and sees positive signs like increased course openings and rising salaries for golf professionals.
  • What the future of golf might look like with innovative concepts like TopGolf, Drive Shack and new women’s tours.
  • Why she loves the one-on-one connection with her students and the journey of helping them improve.
  • The impact of the mentorship she received from top golf professionals and the importance of paying it forward.

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Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Greg Sabella, who is the Vice President of Marketing for golf simulator company Uneekor. In this interview we discuss:

  • Greg extensive career in the golf industry: Worked at Callaway Golf, then moved to SuperStroke Grip and Blast Motion before joining Uneekor.
  • Uneekor’s golf simulators: Offer overhead and portable launch monitors with photometric and infrared technology to capture ball data without markers.
  • Benefits of portable launch monitors: More affordable than overhead systems, can be used indoors or outdoors, and are easier to set up.
  • Greg’s personal use of Uneekor’s Eye Mini launch monitor: Practices in his backyard using a net and a gaming PC for full simulation.
  • Components of a golf simulator: Enclosure, hitting mat, launch monitor, software, and optional extras like cameras.
  • Challenges of home golf simulators: Ceiling height limitations and space constraints.
  • Future of golf instruction: Indoor simulators are becoming increasingly popular for teaching and analyzing golf swings.
  • Potential of TGL’s golf simulation league: Could expose millions to the benefits of simulator golf and accelerate its adoption.
  • Uneekor’s “Experience Golf’s Future” promotion: Offers aggressive pricing on simulator packages to encourage people to try it out.
  • Benefits of practicing with a simulator before playing golf: Saves time, allows for warm-up, and can improve performance.

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Our guest this episode of The Chicago Golf Report podcast is the host of The Golf Scene, Steve Kashul. In this podcast episode, Steve shares notes from his 30+ year, Emmy Award-winning career in broadcasting, including:

  • From Sports Fan to Sportscaster: Steve’s passion for sports broadcasting stemmed from his early desire to be a professional athlete. An internship at NBC 5 Sports solidified his path.
  • Calm and Collected Demeanor: How Steve’s on-air composure is attributed to preparation, confidence, and a focus on making viewers feel comfortable.
  • Shifting Sports Media Landscape: Steve reflects on the evolution from local sportscasters being stars to the rise of social media and athlete-driven content.
  • Mentorship from Chet Coppock: Steve remembers Chet’s kindness, support, and work ethic during his internship, highlighting his influence on his career.
  • Golden Age of Local Sportscasters: Steve reminisces about the 70s-90s era of local sportscaster prominence, contrasting it with the current athlete and influencer-driven landscape.
  • Chicago Dream Realized: Why working in his hometown was a dream come true for Steve, and covering Chicago teams like the Bulls and Blackhawks were career highlights.
  • 30 Years of “The Golf Scene”: How Steve’s passion for golf and adaptability to changing media trends contributed to the show’s success, with interviews being a key element.
  • Golf Influencers and Mixed Feelings: Steve acknowledges the influence of golf influencers like Paige Spiranac, appreciating their reach while noting concerns about potential sensationalism.
  • Remembering Chicago Golf Media Legends: We pay tribute to influential figures like Charles Bartlett and Herb Graffis, lamenting the decline in golf media professionals.
  • Potential Illinois Golf Hall of Fame Recognition: Our opinion why Kashul’s contributions deserve recognition in the Illinois Golf Hall of Fame, and Steve’s continued dedication to promoting golf.

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Our guest this episode on The Chicago Golf Report podcast is golf course architect Todd Quitno from Quitno Golf Designs, Inc.. In this podcast episode, Todd shares his journey in the industry, from his early days playing golf in his hometown to running his own firm.

He discusses his focus on renovation and restoration projects for existing courses, and highlights some of his notable projects, including the restoration of Canal Shores and the renovation of Schaumburg Golf Club.

Other projects discussed include:

  • Tam O’Shanter
  • Deerpath Golf Course
  • Shepherd’s Crook Golf Course
  • Bridges of Poplar Creek

Todd also discusses trends in the golf industry, such as the creation of alternative options for golfers, and his admiration for other architects in the field including Gil Hanse and Tom Doak.

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Our guest this episode on The Chicago Golf Report podcast is the founder and CEO of LOHLA SPORT, Lisa O’Hurley. In this conversation with Lisa, we talk about: How Lisa […]

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Our guest this episode on The Chicago Golf Report podcast is media veteran and fleet sales manager at Harris Golf Cars, Steve Olken. You can learn more about Harris Golf Cars and watch Steve on The Cart Path – Driven by Harris Golf Cars.

In this conversation with Steve, we talk about:

  • How Harris Golf Cars got their start in Dubuque, Iowa in 1979
  • Why supply chain issues have had a significant impact on the delivery of new golf cars
  • His early career experiences working as an intern with the popular Steve Dahl and Garry Meier radio show
  • What it was like to shadow Chicago sports radio legend Les Grobstein, who introduced him to the world of sports reporting and showcased his photographic memory
  • Working with one of the originators of sports talk radio, Chet Coppock, and their shared love for the Honeymooners show
  • What makes Chicago golf unique and different from any other area in the country
  • Some potential candidates to be on the Mount Rushmore of Chicago Golf
  • The significance of the Evans Scholarship Program, which has enabled thousands of caddies to attend college for free
  • A chance meeting with Michael Jordan at a Bulls game where Jordan interacted with his son
  • The influence of Northbrook-based Kemper Sports in promoting and managing the game of golf

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Our guest this episode on The Chicago Golf Report podcast is Jeff Wood, Vice President of Marketing at The Indoor Golf Shop, which is a leading provider of golf simulators, launch monitors, golf mats, nets, putting greens, simulator projectors, simulator software and accessories.

In this conversation with Jeff, we talk about:

  • The key reasons why the indoor golf industry has experienced tremendous growth in the past few years
  • How the latest golf simulators are able to provide an immersive experience that allows golfers to play on world-class courses without leaving their homes
  • Why personal launch monitors have become increasingly popular for golfers of all skill levels
  • What you need to know before purchasing a launch monitor including accuracy, data provided and price
  • The differences between the two primary launch monitor technologies
  • Why the future of golf could include more immersive experiences, advancements in artificial intelligence, and increased integration between indoor and outdoor golf
  • As the demand for indoor golf experiences grows, why home builders may begin to include golf simulator spaces in their floor plans
  • What’s next for the golf simulator experience – including the incorporation of more sensory elements like smells, dew, and realistic turf to mimic the natural environment of a traditional golf course

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Our guest this episode on The Chicago Golf Report podcast is Jim Fannin, a renowned peak performance coach and mental game expert who has spent over five decades helping athletes, executives, and individuals reach their full potential. Known as the “World’s #1 Coach of Champions,” Fannin has guided numerous clients, including A-Rod and Frank Thomas, to achieve their own “Mount Everest” by providing tailored coaching and strategies to enhance their mental toughness, focus, and overall performance.

With his deep understanding of the human mind and its impact on performance, Fannin has become a leading authority in the field of mental coaching and sports psychology. As the creator of the S.C.O.R.E.® Success System, Fannin has developed a proven methodology to help clients tap into their inner strengths, eliminate worry, and maximize their potential.

His unique approach to coaching includes harnessing the power of visualization, staying present, and fostering a positive mindset both on and off the field. With a passion for guiding individuals to reach their goals and an unwavering dedication to his clients’ success, Jim Fannin continues to inspire and empower people from all walks of life to achieve greatness in their personal and professional pursuits.

In this conversation with Jim we discuss:

  • Why mental toughness is essential for peak performance in sports and life
  • How finding a state of optimal performance can be triggered by a combination of confidence, relaxation, focus, trust, and enjoyment
  • The secrets to staying present and focusing on the next task for success
  • How worry can be virtually eliminated within 7-10 days with proper mental coaching
  • The vital role visualization plays in performance and how it can be enhanced by practicing proactive, synchronized, task, and situational imagery
  • Why the 30-minute window before sleep is an incredibly powerful time for programming the subconscious mind with positive or negative thoughts
  • The strategies Jim uses to help his clients reach their “Mount Everest” by designing a blueprint for success and holding them accountable for their progress
  • Why the game of golf provides a challenge greater than any other sport
  • What to expect from his new international headquarters and training center in Oakbrook Terrace

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Our guest this episode on The Chicago Golf Report podcast is Preetesh Patel from Golf On Any Tee, a golf membership program that offers members free tee times at affiliated golf courses.

Golf On Any Tee courses include Ravisloe Country Club, Bartlett Hills Golf Club, Thunderhawk Golf Club, Whitetail Ridge Golf Club, Blackstone Golf Club, Glenview Park Golf Club, Countryside Golf Club, Golf Club of Illinois, Big Run Golf Club, White Pines Golf Club, Hickory Hills Golf Club and Calumet Country Club.

In this conversation with Preetesh we learn:

  • How Golf On Any Tee aims to make golf more accessible and affordable by offering a membership that allows access to multiple courses without breaking the bank
  • What value members can expect to receive from the program
  • Why Golf On Any Tee has been successful in retaining members, barely losing any since the program’s inception, and has tripled in size and courses over the last three years
  • How to book tee times directly through the Golf On Any Tee app
  • The successful strategies the company has used to attract new customers
  • The charitable causes Golf On Any Tee currently supports and future plans for their own foundation
  • How the company plans to grow in the Chicagoland area and into multiple states

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Our guest this episode on The Chicago Golf Report podcast is Nick Larkin from The Shack Indoor Golf Club in Glenview. Designed for year-round, all-weather, day-or-night golf play and sports action, The Shack Indoor Golf Club is the North Shore’s premier indoor golf club.

Featuring Trackman golf simulators that offer 100+ championship courses, The Shack offers half-hour and hourly simulator time and monthly memberships. Menu items include flatbreads, sandwiches, hot dogs and nachos as well as domestic and imported beers, premium spirits, and specialty cocktails.

In this conversation with Nick we discuss:

  • Why the pandemic was the perfect time to open The Shack Indoor Golf Club
  • What it takes to balance a young family and the demands of a new business
  • Why Glenview was the perfect location for the business
  • The benefits of premium TrackMan technology used in their golf simulators
  • Why many local individuals and businesses turn to The Shack to host their special events
  • Possible future plans for the business including additional simulator bays, new locations and franchises

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Our guest this episode on The Chicago Golf Report podcast is Markus Westerberg from deWiz Golf, a wearable swing analyzer that provides comprehensive swing analysis, real-time audio coaching, and deWiz’s patented biofeedback. Top Tour pros including Annika Sorenstam, Vijay Singh and Byrson deChambeau use deWiz to improve their games by using the immediate data and feedback by this revolutionary device.

Using deWiz’s swing data, you can optimize your swing to add length, hit more fairways, and dial in wedges. Unlike other technology that focuses on output data with impact metrics and ball flight, deWiz delivers groundbreaking data of your actual swing, which can help you more consistently hit the ball longer, straighter, and closer.

In this conversation with Markus we talk about:

  • Why 50,000 hours of research, testing and development helped were required to create the groundbreaking deWiz
  • What it takes to create a product that is beneficial for the golf instructor and also the golfer
  • The part of the swing that controls the length of the shot
  • How the deWiz can help identify and refine your gap distances between clubs
  • How top professionals like Annika Sorenstam use the deWiz to refine their game
  • Why biofeedback alerts can provide a more efficient way to recognize necessary swing adjustments
  • How deWiz is able to provide an immediate, accurate avatar of your golf swing from a simple device on your wrist
  • What the future could look like for deWiz in golf and in other sports

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Our guest this episode on The Chicago Golf Report podcast is Chris Charnas from Links Capital Advisors, a golf course brokerage firm specializing in golf courses, golf resorts, land sites, and cell towers across the United States. Chris founded Links Capital Advisors in March of 2008 and his experience includes sales, development, financing, feasibility, valuation and consulting on public and private golf courses.

Over his career, Chris has closed on real estate transactions in excess of $400 million of aggregate value. Since June 2019, Links Capital has closed on 20 golf course transactions, more than any other golf course brokerage firm.

Local golf courses that Links Capital Advisors have sold or are in the processing of selling include Antioch Golf Club, Balmoral Woods Golf Club, Bull Valley Golf Club, Calumet Country Club, Chalet Hills Golf Club, Glen Flora Country Club, Klein Creek Golf Club, Minne Monesse Golf Club, The Links at Carillon (For Sale), and Willow Hill Golf Course.

In this conversation with Chris we discuss:

  • How he pivoted from selling warehouses to golf courses for a living
  • Why the pandemic led to a new golden era for the golf business
  • The factors that are limiting business growth for golf courses
  • How TopGolf has re-written the rules for golf facilities
  • The trends impacting how people prefer to play golf
  • Why so many golf courses have been recently investing in improving their facilities
  • The unwritten formula that top golf courses use to increase their value
  • How leading golf course management companies like KemperSports are expanding their reach
  • The most important lessons he’s learned from 25+ years in the golf business
  • Why purchase of The Links at Carillon will include a snow plow business
  • Advice he would give to any golf facility looking to improve their business
  • Why Canal Shores Golf Course in Evanston is attracting so much attention

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Our guest this episode on The Chicago Golf Report podcast is Lea Jesse, Chief Executive Officer of First Tee – Greater Chicago. The organization uses the game of golf to help kids build the strength of character that empowers them through a lifetime of new challenges.

First Tee – Greater Chicago provides Life Skills Experience programming at select Chicago Park District facilities and Harborside International Golf Center, Glenwoodie Golf Club, and in Waukegan through the Waukegan Park Districts. The organization strives to instill in participants First Tee Nine Core Values – honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy, and judgment. Young people who become members of First Tee – Greater Chicago enjoy a variety of opportunities to learn life skills that can help them grow as individuals and prepare for the future.

In this conversation with Lea we learn:

  • How First Tee – Greater Chicago uses golf as a tool to teach kids life skills and values
  • Why Tiger Wood’s rise to fame helped bring The First Tee to life
  • How the organization helped turn the 100-year-old Waveland clock tower building, adjacent to Sydney R. Marovitz Golf Course, into a youth facility and golf practice area
  • The challenges and rewards of bringing together donors, volunteers, and industry leaders to help accomplish the organization’s goals
  • How Cubs’ All-Star Ian Happ became involved with First Tee – Greater Chicago and his personal connection to golf
  • What the future looks like for First Tee – Greater Chicago and youth golf in Chicagoland
  • How First Tee – Greater Chicago, in partnership with the Evanston Wilmette Golf Association, KemperSports, the Western Golf Association, and First Tee – Greater Chicago are working together in the restoration of Canal Shores Golf Course in Evanston

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Our guest this episode on The Chicago Golf Report podcast is John Iacono, Founder and President of Zero Friction Golf. Based in Oakbrook Terrace, Zero Friction offers performance driven golf products including golf tees, golf balls, grips and the universal fit, one size performance golf glove available for men, ladies and youth in a variety of colors.

The company’s Wheel Pro Push Cart bag recently received an award at the Annual ING Industry Honors Awards Program for Top Product in the Product Ingenuity – Accessories/Soft Goods category. The Wheel Pro Push Cart bag, which was released in 2022, is a three in one product with a single strap, six full-length dividers and seven zippered pockets.

In this conversation with John we learn:

  • How a wood dowel manufacturing company eventually found its way to the golf business
  • The revolutionary science behind the three prong Zero Friction golf tee
  • How caddying at Oak Park Country Club impacted John’s career and how he creates products
  • When a trip to PGA TOUR Superstore produced the idea for a one size fits all golf glove
  • The two essential ingredients in every successful product
  • The unique and highly valuable life skills that young caddies receive on the golf course
  • Which new products from other golf companies that John is looking forward to

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Our guest this episode on The Chicago Golf Report podcast is Mason Jones, Vice President of Marketing at TruGolf. Whether you are looking to train, play, or compete online, TruGolf makes it possible to experience virtual golf with the most realistic and immersive golf simulators and software on the market at an unbeatable price.

In this conversation with Mason we discuss:

  • How the company now known as TruGolf got it start way back in the early 1980s
  • How LIDAR data is used to build remarkably accurate virtual golf courses using the E6 Connect Virtual Golf Software
  • Why a library of virtual plants, flowers and trees is necessary to create a virtual golf course
  • The unique benefits of camera based launch monitors
  • What technological improvements golfers can expect to see in the near future for indoor golf simulators
  • Why the cost for a home-based indoor golf simulator has dropped dramatically in recent years
  • The steps TruGolf is taking to improve the availability, affordability, and approachability of golf
  • What you need to install a golf simulator in your home

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Our guest this episode on The Chicago Golf Report podcast is Ben Hutchison, Media Marketing Manager at Mistwood Golf Club. Ben is the driving force behind the popular online video and audio content created by Mistwood, including Bens in the Bunker, Cartpooling and the Party of Fore podcast.

Designed and renovated by course designer Ray Hearn, Mistwood Golf Club is located in south-suburban Romeoville that offers a 5,000 square foot performance center and 26,000 square foot clubhouse, featuring the Scottish-inspired McWethy’s Tavern and Great Hall banquet facility. Mistwood Golf Dome is 60,000 square foot, fully heated dome with 30 hitting bays and three golf simulator suites located on Route 53 in Bolingbrook.

In this conversation with Ben we discuss:

  • Why he left a successful career as a TV news anchor for the golf business
  • How the late Jim McWethy helped establish a culture of excellence at Mistwood
  • Where his unique and entertaining content ideas come from
  • Why team chemistry is important to creating video and podcasts
  • How Mistwood works to balance membership, public play and taking care of the golf course
  • The secret to “attracting” sponsors for some of their show segments
  • Why his role at Mistwood is akin to Stretch Armstrong
  • What the team at Mistwood looks for before adding a new technology to their facilities

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Our guest this episode on The Chicago Golf Report podcast is Steve Skinner, the Chief Executive Officer of KemperSports. With a dozen facilities in the Chicagoland area, KemperSports’ team is made up of more than 6,000 staffers across 26 states. The company powers over 140 golf courses, private clubs, sports venues and destination resorts nationwide, including more top 100 U.S. public and resort courses as rated by GOLF Magazine, Golf Digest and Golfweek than any other management company.

In this conversation with Steve we discuss:

  • What the future holds for Winnetka Golf Club
  • How KemperSports manages over 140 golf courses
  • The secret to making Deerpath Golf Course a popular destination for golfers and even non-golfers
  • What he learned from managing golf courses and facilities during the pandemic
  • Why Harborside International has become a leading facility in the City of Chicago for outings and events
  • How the Western Golf Association and Illinois PGA are becoming involved in the future of Canal Shores
  • What younger golfers value most when playing golf
  • How The Lido, C.B. Macdonald’s long lost gem, will be restored in the sand dunes of central Wisconsin at Sand Valley
  • Why Bandon Dunes’ popularity surprised even its development team
  • How he transitioned from working as a lawyer into the golf business
  • What it was like to be a part of board meetings with Michael Jordan

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Our guest this episode on The Chicago Golf Report podcast is Kirk Blakney, General Manager and Proshop Owner at Woodruff Golf Course. Kirk is also the man behind the popular Mistah Short Hitter YouTube channel, where he provides in-depth product reviews, on course matches and instructional tips, as well as golf course and facility reviews.

In this conversation with Kirk we discuss:

  • How he fell in love with the game as a child by imitating other golfers
  • How practicing 12 hours a day eventually led to a spot on the University of St. Francis golf team
  • What a family member said to encourage Kirk to create a YouTube channel
  • Where the idea for his first video came from
  • What it takes to create and manage a popular YouTube channel
  • How much it takes to create and edit a single video
  • Why Kirk leans on strategy to play better golf
  • The importance of subscriber feedback for the Mistah Short Hitter channel
  • Who Kirk hopes to inspire with his videos
  • Why social media personalities in golf are becoming stars

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Our guest this episode on The Chicago Golf Report podcast is Chef Andy Murray, author of the book Eat, Drink and Be Murray: A Feast of Family Fun and Favorites. The book is filled with personal recipes, anecdotes, pictures, and features a forward written by his famous elder sibling, actor Bill Murray.

Andy Murray grew up in large family in Wilmette where food and golf were two constants. The Murray family has made an indelible impact on golf as caddies, winning the Evans Scholarship, creating one of the most iconic golf movies of all-time (Caddyshack), Murray Brothers Caddyshack Restaurant, charity golf events and even winning the 2011 AT&T Pebble Beach Pro Am.

In this conversation with Andy we discuss:

  • How growing up with eight siblings in Wilmette shaped Andy’s career aspirations
  • The unlikely series of events that led to the book Eat, Drink and Be Murray
  • What it’s like to go grocery shopping with brother Bill Murray the night before Thanksgiving
  • How winning the Evans Scholarship impacted brother Ed and the entire Murray family
  • Why the lessons learned caddying at Indian Hill Golf Club shaped the entire Murray family
  • Which Big Ten school Andy enjoys supporting
  • Why food can often be the great equalizer
  • The secret foods to lower scores on the golf course
  • Which food brother Brian Murray swears by for maximum performance on the golf course
  • How the Murray brothers initially became involved with Canal Shores Golf Course
  • How the local charity golf outing created by brother Joel Murray came about
  • Why the Murray family might be considered among the most impactful in Chicago golf history

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Our guest this episode on The Chicago Golf Report podcast is Rick Edwards, owner of Fairways Indoor Golf Center. Rick is a passionate golf fan who has enjoyed a successful 20+ year career in marketing and design.

Fairways Indoor Golf Center is located at 503 West Taft Drive in South Holland, Illinois and offers state-of-the art MEVO+ technology and golf simulator software. Fairways Indoor Golf Center is a membership only facility for recreational and serious golfers in search of a year round practice and training environment to improve their club play and overall game.

In this discussion with Rick we talk about:

  • How Rick turned his desire to play golf year-round into a business
  • Why the south suburbs have become a golf mecca
  • The unique benefits of a membership and practice-based indoor golf facility
  • What golfers can expect from Fairways Indoor Golf Center
  • What it takes to stand out in the standalone golf simulator business
  • How Fairways Indoor Golf Center became a program site for the First Tee of Chicago

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Our guest this episode on The Chicago Golf Report podcast is master club fitter and golf equipment specialist at True Spec Golf, Carmen Corvino. True Spec Golf has two Chicagoland locations in Highland Park and Geneva and 30+ locations worldwide.

Carmen works with customers to educate, fit and build the most well-constructed, precise set of golf clubs they’ve ever played. True Spec Golf utilizes launch monitor technology and Club-Conex adapter systems to offer a brand agnostic matrix of over 35,000 clubhead and shaft combinations.

In this discussion we learn about:

  • Why persistence is often required for a career in the golf business
  • The path to becoming a master club fitter
  • Why attention to detail is a core value at True Spec Golf
  • What golfers can expect when scheduling a club fitting at the True Spec Golf locations in Highland Park and Geneva
  • Why each golfer is essentially a different puzzle for a golf club fitter
  • Why getting fit for clubs can be a significant advantage for new golfers
  • What variables impact the golf swing and properly fit clubs for golfers
  • Why Carmen prefers a pragmatic, testing approach to club fitting
  • How golf simulators have revolutionized golf club fitting
  • What data metrics golfers should be looking at from a launch monitor
  • Why putter fitting may provide the biggest return on your investment

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Our guest once again on The Chicago Golf Report podcast is Vince Pellegrino, Senior Vice President, Tournaments at the Western Golf Association. In his 20+ years with the WGA, Vince has helped the organization manage the Evans Scholars Foundation’s efforts to award full tuition and housing college scholarships to high-achieving caddies with limited financial means.

He’s also been directly involved with helping The Western Golf Association conduct championships for professional and amateur golfers, including the BMW Championship, Western Amateur, NV5 Invitational, Western Junior, Women’s Western Amateur and Women’s Western Junior.

In this discussion we learn about:

  • How winning the Evans Scholarship changed his life
  • How Chick Evans’ initiative in 1930 has now provided college scholarships to nearly 12,000 individuals
  • The benefits of caddying
  • Why the 2023 BMW Championship at Olympia Fields will be highly anticipated
  • How the Western Golf Association has rebounded from the impact of the pandemic
  • Why the NV5 Invitational at the Glen Club is moving from May to July
  • Why so many top players have won the Western Amateur
  • What to expect at Midlothian Country Club for the Western Junior
  • How technology is impacting the game of golf

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Our guest on The Chicago Golf Report podcast is Tony Frandria, golf course superintendent at Odyssey Golf Foundation in Tinley Park. Tony is a member of the Golf Course Superintendents Association of America, the Environmental Institute for Golf, the Midwest Association of Golf Course Superintendents and the Chicagoland Association of Golf Course Superintendents.

In his three decade career in the golf business, Mr. Frandria has worked at Riverside Golf Club, Midlothian Country Club, Glen View Club, Canal Shores and Odyssey Golf Foundation. As a golf course superintendent, he has worked to develop sound agronomic programs to improve turf health and overall golf course playability as well as improving course drainage to improve irrigation functionality.

In this discussion we learn about:

  • The path to finding a career in a golf course turfgrass and agronomy
  • The differences of working at a high-end private club versus public facilities
  • The responsibilities of a golf course superintendent
  • The primary concerns for most golf course superintendents
  • Why technology has changed how golf courses are cared for
  • How courses have decreased their water usage
  • Why turfgrass challenges can be different at Soldier Field and your backyard versus most golf courses
  • The one thing every golf course superintendent wishes golfers would do to help take care of their golf course

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Our guest once again on The Chicago Golf Report podcast is Scott Hogan, who is a PGA Certified Professional in Teaching and Coaching, a designation earned by 3% of all PGA Professionals. He is also TPI certified and is certified in several areas of golf biomechanics. Scott offers a wide variety of instructional, strategy and product review content on his popular YouTube channel as well as his website. You can also follow Scott on his social media channels:

Instagram: https://www.instagram.com/therealshg
TikTok: https://www.tiktok.com/@scotthogangolf
Twitter: https://www.twitter.com/notbenhogansson
Facebook: https://www.facebook.com/scotthogangolf
Snapchat: ScottHoganGolf

In this discussion we learn about:

  • The non-negotiables in the game of golf.
  • Why golf is still an old-school game.
  • How Scott selects products to test and then present to his audience.
  • Why launch monitors and golf simulators have become so popular.
  • Which launch monitor that Scott uses the most and why.
  • What will golf instruction will look like in 10 years.

The following transcript has been edited for length and clarity.

[Walter Lis] How did you become an in an instructor and get to where you’re at?

[Scott Hogan] I started playing golf when I was really young, when I was like six, seven years old. I played other sports and all that too.

Golf really took to me though because there was a lot of individuality to it. I can do it my way as long as I’m shooting better scores.

And if, if my goal was to compete, how can I basically do it on my own. I guess I tend to be that way.

And golf really stuck with me. That got me playing as I got older.

I then needed to find a job, so decided I’m gonna work at a golf course. With the business mindset and I started teaching because it felt natural.

At that point, I could play, but I didn’t know how to teach. The first few years of teaching were definitely interesting.

I then ended up in Arizona where I got a chance to work. I initially went out there just to go for the winter, but I ended up meeting a guy named Mike Malaska, who I think a lot of people know.

He has his own YouTube channel and he really got me thinking this is something that you could actually do as a legitimate career.

For me it’s important that you see growth and you have opportunities to get better and improve. So instruction really took to me because I do enjoy helping people play the game.

I want the game to grow. And for me personally, I enjoy getting better as a teacher, my communication skills, all that type of stuff.

That’s really where coaching started. After a few years I came back to Chicago and started my own business. There are a lot of ups and downs that go with having your own business, so you learn a lot about things you can’t control, what you can’t control.

I think that relates a lot to golf. And it makes sense to me that’s where I’ve gravitated in my career.

[Walter Lis] So now you’re an instructor in Oak Lawn where you teach people at Stony Creek Golf Course. You also do online teaching, correct?

[Scott Hogan] I teach at Oak Lawn, that’s where I’m the director instruction at Stony Creek Golf Course. And then, the online thing has grown. I actually teach it here in Lockport in the winter as well.

This is actually my studio in my garage. I made it to film, but it actually works for teaching there too. Five years ago I was listening to Michael Breed talk and he actually said something that back then I thought he was crazy, but he said he expects within the next five years that every lesson he teaches will be online.

At the time you’re like, no way. It’s always gonna be in person. But then, as technology and things have come along, we got some exciting new things that really make coaching online easier.

And to be honest it can be a really good way to do it. I personally work with coaches that I’ve never met in person for my own games.

I could see the benefit of, hey, I wanna do it in person as well. But online is not as foreign or scary as I think it used to be.

[Walter Lis] You said something that really resonated. The idea of doing it on my own. You wanted to learn, you wanted to grow your ability in the game.

I think that’s the question that all golfers face. How much can I do on my own? How much can I improve my game?

From my own perspective, I’ve really struggled to improve my golf game on my own. I’ve figured out that I really need someone to help me with getting all this correct. Do you think that’s the norm for people, or do you for the average golfer, we can improve ourselves up to a point?

[Scott Hogan] I think it depends. I think what most people do is they just throw things at the wall. I’m gonna try this today and I’m gonna try this tomorrow.

I think in the golf game, you just have to have an idea of how to make it go where you want it to go. Even if it’s not the prettiest shot or whatever it is, you need some understanding of what that’s doing. There are certain things and tools that we have available to us to put together that plan.

That’s part of why my YouTube channel came about. I was recognizing that there are all these tools that are available to people.

You have people know what they’re talking about and what they’re looking for, and how to explain it to them.

I just did a video actually this week of like my own plan. I’m trying to show people my plan for my own game.

But you definitely want to have a plan. Really, you’re look looking for confidence. There’s something to be said for “Hey, I actually believe that this is going to help me.”

So when you get that second opinion and you get that, somebody coming in and saying, Hey, this is what you gotta do, that helps my belief that yeah, this is gonna work. And I think that’s a big, underrated part of getting better.

[Walter Lis] Do you do all the editing and technology work yourself? Is that something that you’re interested in? How did that come about?

[Scott Hogan] Yeah, there’s a reason my beard is getting very gray. I’m not 40 yet, and it’s getting very gray.

There’s a lot of hours of working on all this stuff. I do it all myself. I really enjoy it and its something I started doing.

I have two older brothers. One works for a television show as a graphics designer, like he does graphics for the show.

I wanted to make like a graphic for my video. And he goes and gets on the keyboard and he gets it done really fast. That was like an eye-opening moment.

I’ve done a lot of online courses. Then it’s a lot of trial and error. I’m always messing with stuff and trying stuff out. I’m trying a new setup actually right now.

It’s been fun though. Even though it sounds like a lot of work it’s a lot of fun though. It’s a new challenge for me. There’s something always to get better at, so I always enjoy that.

[Walter Lis] In addition to a professional is you’re also a curator. You do a very good job of selecting products, testing them and then presenting them to your audience.

[Scott Hogan] My goal is never to make a video that just trashes people because, I don’t want to do that. So I usually get it myself and then try it.

And then if it’s good and I think there’s uses for it, I will make the video and let people know about it. I don’t reach out beforehand.

I think people are starting to realize, “Hey, I can do that at home.” And people need to be able to play golf when it’s a little bit more convenient or practice golf when it’s a little bit more convenient.

I think people are always gravitating towards these tools that are out there and saying, “Hey, what are these things? What is this device? What’s this new toy?”

[Walter Lis] The golf simulator business is currently booming. Do you think there’s a point in time where we all have a simulator in our home?

[Scott Hogan] I think there will be a point where it’s available if you want it. And there’s so many options out there.

I do think it’s where if you’re serious about it and you want to be able to hit a lot and hit at home you can do it. And they’re also getting so good.

The one I use all the time, is the FlightScope Mevo+. I’ve also used a lot of them.

I don’t think it’ll ever get to a point where it fully replaces golf. But, I think courses and driving ranges have to get more creative, because why go to the range and just whack balls?

That’s why I think you’re seeing more Toptracer ranges where they have a reason to come to the range. Otherwise, people aren’t gonna come as often.

[Walter Lis] Have you seen an impact in terms of the interest people have in taking instruction over the winter? Has having all of these indoor golf options impacted you in terms of people wanting to take lessons?

[Scott Hogan] Yeah, people still want to take instruction in the winter depending on who it is. I work with a lot of juniors, so they’re always looking to get better.

What people are looking for a lot of is an explanation of what they have. So if they have like a FlightScope Mevo+ where it’s got club path, it’s got angle attack, it’s got horizontal launch, it’s got a bunch of numbers and people don’t really understand what they’re looking at.

They don’t have a full picture of what’s going on in their swing that would make these things work. But it’s a better option to work in the winter because you can get all the stuff you need.

[Walter Lis] You offer online video courses, video training where people can work with you. You also have an online swing bootcamp. Can you talk a little bit about the various things that you offer?

[Scott Hogan] That program is a monthly program and what I try to tell people about that program is, you get to send your swing in and ask questions as much as you want throughout the month. It’s basically the program I wish I had growing up where it’s like, “Hey, you take a lesson, and you have a question.”

I would always go take lessons. I’d leave, I’d always feel good, then I’d leave. Go practice and you’re like, wait, this something’s not right.

And then you must wait till you go to the next lesson to ask about it and talk about it. Because we have online and that makes this possible where we can just send a quick note, send a quick follow-up video.

[Walter Lis] Final question. Where do you see yourself in 10 years from now? Knowing that the landscape change is so dramatically, what do you see as where would you like to be at in 10 years?

[Scott Hogan] I love teaching, so I don’t see that going away. But I’ve also really grown to love this whole video making videos and all that stuff. I don’t see that going away either.

The thing I like to do, and I’ve started doing it a little bit on my channel, I like to go learn and get better at teaching and stuff, but
I do like to go showcase the great things going on.

There are people that are doing a really good job and I like to showcase those people and what they’re doing and what they’re about. We call it our instructor series.

[Walter Lis] That brings up one last bonus question for you. I’d love to hear what your thoughts are on the popularity of golf social media influencers like the Good Good Guys.

[Scott Hogan] They have big teams with three or four people behind the scenes that are filming and doing all the work. It’s not as easy as I think people.

You’ve got to make good stuff. You can’t just slap stuff together anymore. It’s gotten very high quality.

I talk with a lot of pros that ask me about it, and if you’re not willing to devote realistically, four or five hours a week to doing it at least, you’re probably not going to see anything from it. You probably could do better elsewhere.

I think it’s an interesting shift. I think you’re seeing that amongst the legacy media. They’re getting on board with that. I think that’s why you’re seeing some shakeups of the announcing crews as well.

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Our guest this episode is Mike James, who is the General Manager of SentryWorld, an 18-hole facility in Stevens Point, Wisconsin, which will host the 43rd U.S. Senior Open Championship from June 29–July 2, 2023.

In this discussion we learn about:

  • The history of SentryWorld and its owner, Sentry Insurance
  • The decision to renovate and expand SentryWorld.
  • How Sentry became a title sponsor of the Sentry Tournament of Champions and a USGA Corporate Partner
  • The next phase of course improvements – Sub-air system, drip irrigation, new bunkers and new fairways
  • How SentryWorld works with the USGA to build a golf course for the Senior Open and for daily fee golfers
  • The intricate process of building and maintaining the iconic SentryWorld 16th Hole
  • SentryWorld introduces a fully inclusive experience
  • The goals and vision for the 2023 U.S. Senior Open and beyond

The following transcript has been edited for length and clarity.

[Mike James] SentryWorld has had an interesting background. It was opened in 1982 and designed by golf course architect Robert Trent Jones Jr.

What’s interesting about it is that the golf course was, and still is owned by Sentry Insurance, a large financial institution. Not many insurance companies own a golf course.

It started with the chairman of Sentry Insurance at the time. His name was John Jonas, who was a golf enthusiast, and as he was building a large company in central Wisconsin, he wanted to make sure that there were activities and things for the employees, visitors and guests that were coming to the area.

And so that was the purpose for building SentryWorld. Fast forward 40 years, the golf course is still owned by Sentry Insurance, and I would say is involved in the game of golf more now than ever before. It’s a fun time at SentryWorld now with the championship coming up next year.

This has been made possible by Sentry Insurance and its commitment to the game of golf and SentryWorld.

[Walter Lis] It seems as though the Sentry brand has taken a larger role in the game of golf with the Sentry Tournament of Champions. And so I guess this was a part of the passion of the game of golf from the founder of Sentry Insurance?

[Mike James] SentryWorld has always been a destination golf course. In fact, it was the first destination golf course in Wisconsin.

We certainly fly that flag and we’re proud of it. When I came back to Stevens Point in 2014 and worked for SentryWorld, the golf course needed to be updated. The irrigation system and everything was pretty old and needed some repair, bunker work, et cetera.

The chairman of Sentry Insurance at the time and still is Pete McPartland, was faced with the decision of what do we do with SentryWorld? So the decision was made then to renovate the golf course. And not just that, also the building of the SentryWorld Sports Complex where the restaurant and banquet facilities are.

At that point we knew we had, I like to call this Ferrari, and we wanted to see how fast it could run. How fast could this thing go? So we had a conversation with Pete McPartland and he said let’s see what this thing can do.

SentryWorld

And so we knew we wanted to host a national level golf tournament. We didn’t know what kind. We decided after talking to several different organizers of golf tournaments to host a USGA golf championship.

We started with the US Girls Junior in 2019. Shortly thereafter we decided to be a title sponsor of the Sentry Tournament of Champions, a PGA Tour event. And then after the US Girls Junior championship, we started talking to the USGA about hosting another tournament – which is the US Senior Open.

But from that whole relationship, Sentry became one of six corporate partners of the USGA, along with Lexus and Rolex and American Express and Deloitte and Cisco. The game of golf has always been part of Sentry’s DNA.

We’re on the brink of hosting a major championship in central Wisconsin. It’s never been done before. And I don’t think it would be possible if it wasn’t for the commitment to create a world-class golf course and facility that Sentry Insurance provides.

SentryWorld

[Walter Lis] So let’s talk a little bit more about the facility. You have the golf course. You also have the Inn at SentryWorld. You also spoke about the Sports Complex. Can you give an overview of all the components that make up SentryWorld in this destination that you’ve built?

[Mike James] SentryWorld has really evolved over the past 40 years, and certainly over the past 10. It still has a field house, so we have six indoor tennis courts. Some of them are striped for multipurpose functions like volleyball – leagues and games.

And we have very busy volleyball leagues throughout the winter, tennis leagues. We do bags, tournaments, and we still have the sports component or element to who we are.

But we have become more of a destination wedding and meeting space. We’ve got a lot of banquet spaces. We have over a hundred events a year, varying from associations or corporate meetings.

We also have a fantastic restaurant, PJ’s. It’s very family friendly, casual, but done on a very high level in a restaurant within SentryWorld, the building. And of course, our golf course. We have 18 holes and it’s always been ranked a Top-10 in Wisconsin.

And then we added the Inn at SentryWorld. It’s a luxury boutique hotel that is authentically ours. What I mean by that is when you come to SentryWorld, everything just blends together.

The Inn at SentryWorld

It’s authentic Wisconsin, but it’s done at a very high level. There’s been no stone that’s been left unturned in creating the Inn at SentryWorld.

And I’ll add one more thing. We also have a restaurant called Muse, which is a high-end restaurant. It offers dry-aged steaks and handmade pasta and an incredible wine list.

It’s perfect for those destination travelers, who want to go and have a high-end dinner. It’s just really spectacular.

And what’s great about it is now as folks come from all around the country, we now can have them stay right here on site. They drive in, they park their car, they check in the hotel, and they never have to grab for their keys until they’re leaving.

That really rounds out our offering. And the feedback has been fantastic.

[Walter Lis] You mentioned the impetus for the original work that was done on the course right around 2013 and then there’s been a lot of work done since. Can you talk about the efforts to get ready for the US Senior Open?

[Mike James] It’s been a lot. In 2012 to 2014, we renovated the golf course – as I mentioned, soup to nuts, everything. There was no stone was left unturned.

We operated the golf course as is until 2020 when Covid-19 hit and we actually shut down for a couple years. Of course, we fully maintained the course, but we took that opportunity to do a few pretty neat things.

We added a sub-air system to all of our greens, plus some practice greens. And yeah, that’s no small feat. It’s a pretty extensive project, but it has paid off in dividends. You can control the moisture level of the green and keep them maintained at a certain way, which allows the consistency of the greens to be fantastic.

In 2020, we also installed drip irrigation around all our bunkers. Drip irrigation is basically a system that goes around the edges of the bunkers. It’s a water line that drips water into the soil around the faces of the bunkers.

We found that in bunkers that are especially southern facing, they’ll start to burn out or they’ll get a little brown and crispy. The drip irrigation system allows for that to stay moist and has a really nice aesthetic.

In preparation of the US Senior Open we worked closely with the USGA and there were several modifications to the course in 2021, including narrowing of the fairways. I would say we narrowed the fairways around 40 – 50%. And when you narrow the fairways, you then have some bunkers that you need to move because they’d be out in the middle of the rough.

SentryWorld

We re-built two greens completely. We added some new tee boxes as well. It was a significant overhaul of the golf course for the Senior Open.

I really enjoy working with the USGA and I thought we did a really good job, all of us collectively, to come up with a layout that would challenge the best players in the world. But the average player, the beginner can still enjoy the course as it’s laid out on a day-to-day basis.

[Walter Lis] So the USGA’s ability to help make the course a test for the best senior players in the world, but then allow it to live on for daily fee players seems like a big challenge

[Mike James] For the Girls Junior in 2019, we didn’t have to do any course renovation. But we knew right up front for the Senior Open we would need to make some changes. And I’ll add that Robert Trent Jones Jr. came back and helped us.

So it was our golf course architects for the past 40 years working with the USGA and the management of SentryWorld to make sure that we hit the right number when it came to the difficulty of how the golf course was going to play for the championship and then on a day-to-day basis. It was a real collaborative effort.

And I think actually the golf course today in many ways after the modifications for the Senior Open is a better golf course, a stronger golf course. I think it’s just laid out better for the golf aficionado or somebody who understands golf course architecture.

[Walter Lis] The 16th is a signature hole at SentryWorld. Can you talk a little bit about what the flower hole means to you?

[Mike James] The flower hole, the 16th, is our iconic hole. It’s what most people recognize when they think of SentryWorld.

Every year we plant a 35,000+ flowers and every year the design of the flowers is a little different. It’s a kind of a long process of designing, then planting, then in the greenhouses, planting them for growth.

SentryWorld 16th Hole

And then when they’re ready to be planted on the hole, there’s a whole team that comes out and plants them in place. Every Monday they come back, and they maintain. If there are weeds and things, they’ll pull the weeds.

If there’s plants that are struggling a little bit, they’ll pull them out and replace them with plants that’ll thrive. So, it’s a real process.

When you come to the 16th hole, that’s where people bring their cell phones out and they’re taking pictures with their friends.

I will tell you that there are several holes to me personally, that I think are better than the flower hole. I don’t mean they’re from a beauty standpoint, as the 16th hole is unmatched.

But from a wow factor or a golf hole layout that you’re playing, there are others that are better, that are stronger. I think the golf course has 17 other really strong holes.

The 16th just happens to be very unique. How many times do you play a hole with 35,000 flowers? But it’s excellent too. And that hole actually was extended.

It now plays about 200 yards of the new tee box that was added. It’s really pretty.

In 2022 we started a fully inclusive and very unique golf experience. It’s unique in that at most golf courses, their tee time intervals are around eight, nine or 10 minutes between foursomes.

Our tee time intervals are 20 minutes. So we give 20 minutes of time before that next group tees off.

And why do we do that? We do that because we want everybody to enjoy their experience.

The number one complaint of golfers in the golf industry is slow play, so we’re giving 20 minutes for a gap between you and that next group behind you. The feedback we’ve gotten is they feel like they’re on their own course.

There’s often anxiety with keeping up the pace. We’re hearing from our golfers now that’s just not the case. They can go out there and relax and enjoy themselves.

20-minute tee times intervals are really unique to us. And that’s also helped keep our golf greens at a very high speed. We’re running our green speeds are like 11 to 12 on the Stimpmeter on average, but that 20-minute tee time allows us to be able to do that.

Normally if greens are too fast, they’ll slow things down, but we have enough time to be able to run ’em that, that fast.

The other thing is this we have two fully inclusive and they’re kind of like Willy Wonka’s Chocolate Factory.

Everything is fully inclusive, so there’s all kinds of beverages. There’s a bartender in there to make you a Bloody Mary or a signature cocktail or whatever you like. Alcoholic and non-alcoholic beverages.

The refreshment stations offer hot food, which includes authentic Wisconsin food such as brats. Then there a lot of fun things like candy bars and Bazooka gum that brings you back to your childhood.

It’s all about the experience at SentryWorld, and I think we’ve created something unique for golfers. The feedback so far has been incredible, and we encourage anybody to come up from the Chicagoland are and give us a try again.

[Walter Lis] What are you hoping to accomplish with this event coming up in 2023?

[Mike James] We recognize the opportunity that’s in front of us with hosting a major golf championship, the first one in central Wisconsin.

Certainly, SentryWorld will benefit by hosting that championship, but we are looking beyond that. We are absolutely looking for every way to help promote Central Wisconsin and the businesses.

People will be coming to the area from all around the world, to visit Central Wisconsin, and all the things that we have here in our area. And we’re really excited about that.

We’re really excited about the local businesses and how they’re going to benefit by people traveling in from all over. This championship will also be broadcasted to 125 countries around the world.

They’ll see the golf course and around central Wisconsin to hopefully drive tourism to the area. It’s a place that we love and we really want to use this championship to help, everybody in the State of Wisconsin.

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Our guest this episode is Carl Markestad of Carl’s Place, a leader in home entertainment products, including golf simulators and golf launch monitors.

In this discussion we learn about:

  • How do golf launch monitors work?
  • How does putting work on a golf simulator?
  • How accurate are golf simulators?
  • How high of a ceiling for golf simulator?
  • How much space do you need for a simulator?
  • How big is a golf simulator?
  • How much does a golf simulator cost?
  • Can a golf simulator improve your game?
  • What is the best golf simulator?
  • Will we all eventually have home golf simulators?
  • Are golf simulator businesses profitable?

The following transcript has been edited for length and clarity.

[Walter Lis] Golf simulators have been around a long time, at least figuratively for the industry, but especially in the Chicagoland area, we’ve seen this huge boom in the past two to three years with the standalone businesses coming up.

We’ve got these huge places with 10, 12, 13 simulators. My question to you is, why now? What, what’s changed where suddenly, the simulator businesses become so popular?

[Carl Markestad] I think the easy answer is that the technology is good and I think now it’s not extraordinarily expensive. And it’s just doable.

I also think it’s a matter of people getting more acquainted with things like video games? It’s this crossover of the sport with screen technology in general. So everything big screen is more attainable and more comfortable to people.

[Walter Lis] You work with individuals, people who want to have simulators in their homes. You also work with golf simulator businesses. From your perspective, are they profitable? Are they doing well?

[Carl Markestad] I’m not in the books of any of them specifically, but we get a lot of people expanding their bays, adding more screens, upgrading screens.

All indications from us, from our business customers say that, yes, it’s going very well.

[Walter Lis] So let’s take a step back then. Let’s talk a little bit about how you got into simulators and the golf simulator business. What’s the quick strokes that got you from there to here right now?

[Carl Markestad] Carl’s Place started out doing backyard theater screens and we had nothing to do with golf whatsoever. But it was those same customers that were buying screens that they wanted to have a backyard movie. They would start asking us about whether they could hit a ball into their screen.

And at the time that was not possible, one thing led to another and working with various vendors, we found materials that would work for that. And so we put it out there for people just to give them an answer.

And then it just slowly became a thing of more and more people asking about it. And once we started offering more complete solutions with the enclosure and everything like that, it really took over the entire business. So it was this for about three or four years really, where we went from being mostly backyard and home theater screens to being almost entirely golf screens.

How do launch monitors work?[Walter Lis] So then I guess the next logical question is digging in a little deeper as far as how do simulators work. Can you give an overview of how golf simulators collect and provide their data to golfers?

[Carl Markestad] There’s a few different technologies that are out there, a few different strategies that they use to make it work.

The two that we work most often with are either camera or radar based. The first option would be you have cameras somewhere in the enclosure, the simulator, either overhead, looking down at the ball, or maybe right next to the ball. And basically, the club hits the ball and the camera has, takes high speed imagery of the contact and the initial flight of the ball.

And it just extrapolates from there where the ball is. So that’s as simple as it is for the most part.

The radar systems are a little different. They, they usually sit on the floor behind the golfer, and they are using radar technology to just kind of ping the ball as soon as it takes off.

And it, that’s accurate enough where it can measure where the ball and space between the club and the screen. In that time period it has enough measurements to, again, figure out where it’s going and extrapolate that into a full flight path.

How accurate are golf simulators?[Walter Lis] So from your experience, how accurate are these two technologies?

[Carl Markestad] They’re both very accurate. We’ve tested various systems extensively, and the better ones are down in the less than 3% error rate. We take them out to a driving range and measure the actual flight of the ball versus what the system tells us happened.

And yeah, like, like 3% is pretty typical for the better versions of either type of launch monitor.

[Walter Lis] So next question is the how does putting work on a golf simulator?

[Carl Markestad] Putting’s a little controversial, I guess I would say, because it’s because it’s just a different type of shot.

Because you’re putting on a flat surface it just feels less of a simulation than, driving off a tee, that’s pretty analogous to the real thing. What most people do with putting, to various degrees, is they just have large gimmies turned on.

If you get the ball within 10 feet of the hole, that’s plus one. In some places, if it’s within 20 feet of the hole, it’s plus two, and there’s various rules that you can use. You get the ball on the green and you’re done. It depends on how fast you want to play.

I think a lot of putting is okay. It’s not just terrible, it’s just that most people just want to move on to the next hole by the time they hit the green, so they skip it.

[Walter Lis] You’ve recently built a tool that allows someone to visit your website and build their own simulator. Can you talk about what was the genesis of that?

[Carl Markestad] We have always really emphasized our ability to make a simulator for anyone’s space. And so, we’ve always offered that. You call us, we will make you a sim, whatever size you want. And we just wanted to make that easier for people.

The typical conversation we have with people when they call us and want to walk through how to do this, how to fit it in their room or whatever. And let’s make a tool that can walk you through it and kind of answer all those questions and let you pick all those things. I think it turned out pretty good for what you’re able to do with it.

[Walter Lis] So based on that tool here’s some other kind of rapid-fire questions for you.

What’s the height you’ll need for a simulator? What do you recommend?

[Carl Markestad] We usually recommend at least nine feet. 10 feet is very comfortable. If you can get 10, perfect. Nine is usually doable.

Golf Simulator Design

Once you get less than nine, you start to, if you’re a shorter person, that might be just fine. But we have customers that will squeeze it into eight-foot ceilings, and they’ll like only use their irons.

How much space do you need for a simulator?[Walter Lis] And how much space, overall space do you typically recommend having in a room for a golf simulator?

[Carl Markestad] Our bare minimum is 12 feet wide. That can still be a little tight.

If you want to have righties and lefties, you really need like 14 feet wide. And even that, we like, we like maybe 15 feet. That’s kind of our, our preference.

We see a lot of different depths that people are comfortable with. We usually recommend that you want somewhere where you can golf 10 to 12 feet away from the screen. Some of the radar technologies that their requirements are how this is set, the radar unit must be seven feet or something behind the tee and then you have to have nine or 10 feet between the tee and the screen for the unit to read.

The camera systems don’t have those requirements. They can be more compact.

Then it’s just a matter of how comfortable you with the ball are bouncing off the screen. How close do you want to be? 10 or 12 feet? You never have to worry about it. Some people go as close as like eight feet or even a little closer.

That gets a little uncomfortable in my opinion. But again, if you have a spare bedroom or something, you’re trying to fit this in, people do it.

The other thing is you just must have a little bit of room between your screen and your wall. To leave room for the impact to hit the screen and not hit your wall.

If you think about it, maybe a 16-foot-deep space is kind of our recommendation. But it’s pretty flexible.

[Walter Lis] For people are putting a simulator in their homes, do they typically prefer a camera-based system or a radar based system?

[Carl Markestad] It’s all over the place. The lower end radar systems are very good. And they’re not expensive. A FlightScope Mevo+ unit right now is on sale for $1,700 or $1,800.

And that’s very good. That’s some of our, one of our most accurate units, the challenge to it is that it’s one of those that needs the depth, behind the golfer and between the screen. But still, it’s a very reasonable way to get into a sim and have really good results. The camera-based systems can be mounted overhead.

So they’re not in your way. You can, have righties and lefties, switch out with no issue whatsoever. It doesn’t feel like there’s anything there. Those are generally more expensive, the Uneekor EYE XO is closer to $10,000.

And that is very good. They go up from there. There’s other, like there’s Foresight units that are camera based that sit right next to where you hit the ball, but then if you switch righty to lefty, you had to move the unit to the other side of the ball. So there’s all kinds of variables that go into it.

What’s your space? Are you going to move it? Do you want to be able to take it to the driving range?

Some people use it that way. And a lot of people make the decision based on what software are you going to use with it.

Are you using the built-in software? Do you want to use a separate, course software?

And then different, units play better with different, software packages. So hence why I say there’s no real typical setup, it’s just where are you coming from and what’s going to suit your situation the best.

[Walter Lis] Can you explain the difference between the launch monitor and the software?

[Carl Markestad] The launch monitors typically all have something that comes with them that works. The launch monitor is what’s actually measuring what happens when you hit the ball.

Then you obviously want to see that somewhere. Some launch monitors are really designed as like a driving range aid, and they’re not really meant to be a simulator. So maybe they have a display right on the unit that reads out, what your distance was and your speed and all that.

Full Swing KIT Launch Monitor

Or maybe they are just attached to an app on your phone or tablet that gives you all that readout along with a basic driving range or kind of basic sim game. But for people who want to make a real home sim out of it and use it like a simulator, then you have a separate software package that takes all that data and converts it into like a game.

And that’s what feels like you’re playing at the golf course. Some sims come with all of that, or, I should say some launch monitors come with all of that. They have some kind of built-in core software as well as a driving range. Some of them are pretty basic and only come with the app for your phone or tablet.

And so long story short, for the most part, you can mix and match. If you identify a software package that you want to use, there will be several launch monitors that are compatible. With that you can work backwards and find the one that works for you.

How much does a golf simulator cost?[Walter Lis] Now when I was going through the tool, your customization tool on your website I was surprised by the price. I chose what I think is pretty good launch monitor software, I didn’t choose any lower end items, and it was still around $5,000.

Not too long ago, I remember hearing the cost just to buy the launch monitor was really expensive – nearly four times that amount. Now I can get the whole thing for $5,000.

Is this just the function of the fact that the technology has become more affordable or is there something that you use your expertise in being able to do this? How, how is the price able to be this reasonable?

[Carl Markestad] The technology is a huge part of it. It wasn’t that long ago where like you said, just to buy the tech, you were talking about $20,000+. And there are still units out there that are up in that, range. We focus a little more on the more reasonable ones because that’s what our customer base wants.

But the basic idea is that over the past few years there’s been huge improvements in the availability and accessibility of some of this technology. The Garmin launch monitor is $600 and it’s very good. But it’s not as full featured as some of the other things.

That’s where I was talking about how it’s a little harder connect it to a PC and use some of the better simulator software. But again, if you just want a basic setup where you want to work on your swing and get that data in your garage, it’s great.

It works really well. And it’s only $600. That’s crazy.

From the rest of the angles, that’s where we apply our expertise to make this enclosure for a much better price than people had offered in the past. In the old days you had to have someone come in and build a setup in your house for $50,000 or more.

That’s where we wanted to come in and say, we can make you this thing that’s relatively easy to assemble in your home and it functions just as well as, any other impact screen. You’re in and out of the enclosure for $1,000 or $2,000, depending on how big it is and the features you want.

You add up all that stuff together and as you found, $5,000 is doable for a pretty decent setup. And that’s what’s most exciting about it for us. That puts it in a range that a typical person could dedicate a bay in their garage or a spot in the basement, or a spare bedroom or whatever.

And that’s not an obscene investment to, for the type of enjoyment you can get out of this thing.

[Walter Lis] Does your company get involved with the installation of these products? Do you have people that you send out to install the simulator?

[Carl Markestad] No, basically that’s a short answer, we, we’ve always taken a DIY approach. That’s kind of the foundation of the company. The goal for all our products is to come ready to assemble, like you’d put together a dresser or something.

We do have partners out there such as resellers that also sell our products, that also do installation. So, depending on where people are located, we can connect them with someone who could help them out if that’s a requirement. But Carl’s Place as a, standalone doesn’t have installers.

Can a golf simulator improve your game?[Walter Lis] Do you believe a golf simulator can improve one’s golf game?

[Carl Markestad] Oh, absolutely. Yeah, no doubt about that. And I can testify to it, personally, that I am not very good.

With even just as little as a few days practice in a sim with that real-time feedback you get from one we have in our showroom. But the one I like to use is a Uneekor EYE XO. And that shows you a video of your club hitting your ball after every strike.

And I mean, so good. I shanked that one. What did I do? And immediately you see where your club hit the ball. With no professional help whatsoever, I can straighten out my shots and double the yardage. I can transform from being a total beginner basically to being, capable

What is the best golf simulator?[Walter Lis] So you might have just answered my second question, but what’s your favorite golf simulator?

[Carl Markestad] My favorite is that Uneekor EYE XO. I like the camera technology because of its versatility to mounting.

It’s not on the floor in the way. And it’s just super accurate. And that video feedback is awesome. That’s my personal favorite. It’s one of the more expensive ones.

My second would probably be the Garmin Approach R10, just because of its value. You get very good accuracy out of it for a 10th of the price. So it’s hard to not like that one too.

Garmin Approach R10

Will we all eventually have home golf simulators?[Walter Lis] Do you think we’ll all eventually have a golf simulator in our house?

[Carl Markestad] That’s exactly what I’ve been saying. Yeah. I’ve been telling people. If you’re building a new house, make sure you got 10-foot basements down there, because you’re gonna want one of these things.

It’s worth it. Not long ago the home theater was the mark of the slightly upscale home. That’s the extra bonus room that everyone wanted.

I think you’ll see demand for a golf simulator room, or at least kind of multipurpose room where you’ve got a screen that can be used for golf and also with a couch there for watching movies or whatever.

[Walter Lis] Have you seen the popularity of data collection affect the golf simulation industry?

[Carl Markestad] Everyone wants that data. You see it in all sports, not just golf. Whether it’s analytics about strategy of the game or analytics about specific mechanics, your performance, whatever it is. Name the sport, the data is big.

And golf is of course a perfect example of that. The tiniest change to your mechanics can have such a big impact on what you do.

So getting that data can allow you to can accomplish changes so much faster or get feedback so much faster than going to the range and hitting a bucket of a hundred balls.

You can hit 10 in the simulator, and you’ve got a pretty good idea of what’s going on. And with swing cameras and all of that, it’s just hugely powerful.

[Walter Lis] You’re based in East Troy, Wisconsin?

[Carl Markestad] We’re based in Milton, Wisconsin. I’m, from East Troy. That’s the ET of our url. But yeah, we’re, we’re based in Milton.

[Walter Lis] And do you have a warehouse? If people from Chicago want to go visit you, can they go visit Carl?

[Carl Markestad] Yep. We have a lovely showroom that we’ve just completed. We have a brand new building here.

We have all these different technologies out on the floor that you can test out. It’s by appointment, so they just call our customer service, and they can come check it out.

[Walter Lis] It sounds like a trip I think a lot of golfers would like to make, especially now in the coming months as we get more.

[Carl Markestad] Yeah. Yeah. And that’s, that’s why we built this thing, to give people that opportunity to come and check it out. And if you can’t, we do a lot of stuff on our YouTube channel.

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Brandon Evans talks about what it takes to introduce children to the game of golf in this episode of the Chicago Golf Report Podcast.

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Chicago eGolf Tour Director Rob Maguire introduces this popular new amateur golf tour in this episode of the Chicago Golf Report Podcast.

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Head professional and Director of Golf at Chalet Hills Golf Club, Tony Castelluccio shares the simple secrets on how to connect your body and your mind for lower scores in […]

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Long-time PGA Professional and golf club business expert Mike Tait has made it his mission to turn the charity golf outing business upside down by providing some of the most […]

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Our guest this episode is David Breslow, who is the Founder of Performance Success Strategies and author of the book “Wired to Win”. David has over 25 years of experience […]

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Our guest this episode is Bob Fennell, who is the owner of Classic Golf Destinations which specializes in all inclusive group golf travel to Ireland. Bob’s company provides complete destination […]

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Our guest this episode is one of the best female players in Chicago golf history, Nicole Jeray. Nicole was born and raised in Berwyn and went on to star at […]

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Our guest this episode of the Chicago Golf Report Podcast is Matt Vinge, who is the Director of Golf Instruction at TopGolf Chicago, which is located west of O’Hare Airport […]

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What’s it like to be a member of Chicago’s 1st family of golf and a successful golf course architect? Hear about it directly from Joe Jemsek in this episode of […]

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What’s the difference between the clubs long drive champions use and the clubs you’re probably using right now? The answer from a leading golf club manufacturing expert is quite remarkable. […]

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Our guest this episode is the Director of Golf at Mistwood Golf Club in Romeoville, Dan Phillips. Dan has a broad teaching background that has led him to study under […]

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For over two decades, Indian Lakes’ PGA Professional Lou Solarte has coached many top players in the Chicago area. His teaching system includes video and 3D motion analysis, personalized mental […]

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This episode features an interview with Mark Tolle, president of Golf Fitness Chicago who has over eighteen years of experience in athletic training and is also a Titleist Performance Institute […]

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This episode features an interview with Joe Munsch, CEO of Dallas-based Eagle Golf, which operates 75 daily fee and private golf courses. On June 22nd Eagle Golf is hosting the […]