Welcome to sho-e-ate: Brainstorm in Progress and sho-e-ate: The Interview—2 shows that help your creative life in 15 minutes. Platforms: Apple, iTunes, Spotify, & shoeate.com.
Mike comes on the show for a 3rd time to give us a progress report on how he is making his Hollywood dream come true. We chat about getting comfortable with the uncomfortable, making a plan, and having fun with learning.
After being on episode 34 - Marketing your own product line - Krissy comes back to tell us how things are going. She initially was concerned about telling her story about being a massage therapist when trying to sell her new sleep products, as she wanted to be taken seriously as an entrepreneur. We learn that the more you get used to talking about what you love, the more you can talk about it to anyone, and that getting a mentor is invaluable.
Helena returns after being on episode 32 on how to pursue multiple interests with a creative career. Her original concern was that if she pursued one interest, all the rest of the creative dreams would fall behind. She said that my advice about seeing all the pursuits as part of a whole — where each feeds into each other instead of each being separate —helped her calm down, accept where she was, and feel stronger by knowing what she could control.
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William Green, financial journalist, ghost writer, and author of books such as Richer, Wiser, Happier, talks about his insights on why life gets hard, how to look at a challenge like writing a book, and shares some of the wisdom he's learned from the financial gurus he's interviewed over the decades on how to face adversity.
Isyemille returns after being on episode 21 about how to make money from making art. I explained that to do so, she had to build a connection with an audience. She shares that in her journey she learned something more important than making money: that the act of creating is priceless.
Mike returns after being on episode 38 to share if any of the advice I gave him worked - looking at switching careers as dream hunting instead of job hunting. His insights into setting goals, being happy, and understanding passion reveal the truth that sometimes it looks like we're trying solve one problem, when actually we're solving another one with even better results.
Kameron is a multi-talented artist who also helps other artists navigate their creative careers, but is looking for better ways to create an impact that pays. I explain that it's about connecting the dots between brand, audience and purpose that helps attract the kind of business partnerships that he might like.
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Anthony Roth Costanzo is an opera singer and producer who has led performances at opera companies worldwide. He's performed in musical theater, plays, operas and movies since he was 11 years old. We talk about understanding your creative purpose when the work being made can seem small compared to real-world problems, or if you're just feeling directionless. The answer: Empathy.
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Rebecca Rumble is Creative Director at Squarespace, a go-to for creators and solopreneurs building their websites and e-commerce platforms. She quickly rose up the ranks in her career, working on big brands at tony shops both Stateside and internationally. She talks candidly about burnout and using mental space as a tool to stay strong on any creative journey.
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Alexandra has always been able to find jobs because she's well connected, or have lots of friends, but now that she's starting a new career, she wants to leverage her network more effectively for particular career goals. I explain that it's about making people in her network feel important.
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Sue Kauffman is the PR manager for TerraCycle, a company "dedicated to outsmarting waste" by being one of the few companies in the world that transforms used plastics (and cigarette butts!) into usable pellets that can be sold to create new products, as well as offering refillable container programs. She gives us the basics of PR and helps us understand what recycling is really about so we can all do our part to take care of our planet.
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Fiona wants to become famous but doesn't know how to go about doing it. I explain that it takes showing people who you want to be by sharing what you love to do.
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Erin Sarofsky is owner and executive creative director of Sarofsky, a design-driven production studio focused on motion design for advertising and entertainment. Her sweet spot is in knowing how to make work less work-like. HINTS: "Run towards the fire," teamwork, and get used to losing.
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Loren Greiff of Portfoliorocket helps senior creatives and marketers find 80-85% of their next career roles that are not posted online. How does she do it? By teaching the art of networking and packaging their value. We talk about finding purpose instead of a job, how telling personal stories can help you land your next role, and what advice she has for people new to their careers or changing careers.
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Connor is a writer who wants to get his first career job in advertising as a stepping stone to accomplishing bigger dreams, but that first stone is so hard to find. I help him see that the first stone actually isn't about the job as much as it's about creating his own structure for accomplishing his goals.
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David Lee Csicsko, well-known Chicago artist who focuses on graphic design and illustration, has had his work showcased everywhere, from gift cards and grocery bags, to train stations, hospitals and holiday decorations at the White House. He shares what it takes to live the dream of being a successful artist, besides having talent—hard work, promoting yourself, and being gracious.
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Molly returns after being on Episode 8: Tackling confidence at work, to tell us what happened after I gave her advice on how to use the art of asking questions to help her tackle imposter syndrome. We also discuss how she can accomplish her new goal of becoming a leader at work by staying anchored in her true self.
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Sami returns after being on episode 11: Developing a video game, to tell us how any of my advice worked out for her. We also learn that to accomplish a goal, sometimes taking a small step back can help in taking a bigger step forward.
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Mike's long-time dream was to work in Hollywood, but life always got in the way. Now that he's wondering "what if," I help redshift his focus from "job-hunting" to "dream-hunting."
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Susannah feels she needs to grow her business, but is wary of how it could affect her work life and professional relationships that she enjoys so much. I explain how she can learn to grow deeper instead of bigger to create the kind of prosperity she wants.
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Abby wants to "get out of her own way" to get her artwork out into the marketplace. I explain that it's not "her," but her process that solves that problem.
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Pippa Seichrist is the co-founder and CEO of Miami Ad School, one of the biggest schools in the world for a creative career, especially advertising. She helps us understand how to know if a creative career is right for you and how to go about it. Her most important advice: Say "yes."
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Krissy wants to market her new product line but is concerned about confusing her customers with her story instead of her brand's story. I explain how her story is just part of her bigger marketing story for her future brand.
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Kelly returns after being a guest on episode 6, about attracting a new kind of client, which lead to a new creative challenge of growing an audience. I advise on how to engage with people to help grow her dream.
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Helena wants to pursue multiple interests with a creative career, but is afraid that if she splits her time on any of them, that she'll lose out on the dream of accomplishing all of them. I show her how to look at her situation as parts of a whole instead of separate.
shoeate.com and Instagram @shoeatewisewords
Lynn wants to portray people as they are in real life in her advertising work, but feels she gets too much resistance from decision-makers. We talk about how little steps can create big change.
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Brittany went from working a full-time job to starting her own business, and now has to create a new work structure and be a voice of authority. I help her understand how to go from an office rhythm to a life rhythm.
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JoMarie wants more for her life and wishes she could find fast answers that work. I explain that actually this might be a time for slower answers that work even better.
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Lisa wants to write a screenplay but has writer's block. I explain that if she focuses on the "truth" of the story instead of the subject matter, she can work through the block and get back to writing.
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Greta returns to tell us if I gave her guidance that worked when she was on my very first show — on how she could create a better connection between her brand and her audience. We also talk about building community and how I can improve the show.
shoeate.com and Instagram @shoeatewisewords
Amy was struggling with imposter syndrome because of a new promotion at work. I explained how the pressure she was dealing with was just that, not the truth.
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Paola went though an emotionally challenging time and found it hard to create and perform for her job. I dispelled a couple of myths for her so she could know that form now on, she wouldn't have to worry about is she's "feeling inspired."
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Alan wants to change the world for the better through the creation of his new company, but feels that other peoples' negativity gets in the way. I use his "joy-point business model" to explain that it's less about creating joy and more about creating common ground.
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Alexis wants to publish a children's book she wrote years ago, but is dealing with the big obstacles of trying to get it published. I work with her to relook at the purpose of the book so she can create new ways to get her story "known."
shoeate.com and Instagram @shoeatewisewords
Isyemille is a poet who wants to learn how to make money from selling her art, but feels a conflict about charging people for her work and the negative stigma of capitalism. I show her how selling products to an audience can be about building a connection with them instead of imposing something on them.
shoeate.com and Instagram @shoeatewisewords
Anne wants to change careers but doesn't know what that next career is. I give her a series of exercises to help her create her own job search.
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Joel is the CEO of a start up that uses technology to inspire people to make "giving a habit," but companies need to see how "doing good" and business are intricately intertwined. I help Joel get to a solution by seeing his situation less about conflict and more about connections.
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I chat for a minute — literally — about what creative process is and isn't for those working in creative fields.
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Alecia is going through a lot of growing up and wants to get more comfortable with it. I help her refocus her attention on what change means for her, instead of what it means for other people.
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Amy revisits our show after being on episode 4 to see if any of the advice I gave her about navigating her relationship with her client, worked.
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Sam has burnout but wants to feel inspired again to create. We talk about how in creative process an obstacle like fatigue and burnout can sometimes be a break, not always a bust.
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Gia wants to launch a podcast about her field of work, but doesn't have a lot of time to dedicate to it. We talk about how understanding the purpose of an idea can be modified by the time given to it.
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Daryl is trying to grow a hobby into a business, but has been distracted lately and is concerned that it won't happen. I help her understand that this is about making connections: First, with her Muse, then with an audience.
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Miles gives an update after I advised him on episode 3 on how to grow the audience for his podcast — IDK What I'm Doing (a conversation between two friends about the confusion of adulthood) — while still keeping the show "real."
shoeate.com and Instagram @shoeatewisewords
Sami needs a game plan for how to create a game. I give suggestions on how to structure the video game story, and prepare her for when it comes time to bring the product to market, that the word “no” really just means “refine.”
shoeate.com and Instagram @shoeatewisewords
Molly is using online dating to find her man. I advise her to think about online dating as a filter of “finding the one” instead of “searching through crowds.”
shoeate.com and Instagram @shoeatewisewords
Jane is ready for a change for the better but is not sure what step to take. I suggest some exercises to help her get back to her old self to find new joy.
shoeate.com and Instagram @shoeatewisewords
Molly wants to build her confidence at work. I have her look at it as less about "building confidence," which seems overwhelming and vague, and more about learning how to ask questions to feel empowered.
shoeate.com and Instagram @shoeatewisewords
Kelly wants to grow her business by attracting a new kind of client. I explain that she needs to develop an emotional connection with her future audience — “dress for the job you want, not the one you have.”
shoeate.com and Instagram @shoeatewisewords
Malcolm launched a business and now needs to clarify his vision and growth strategy. I explain that he can do that by simply relating to his audience.
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Amy wants to learn how to influence her client better so she can help their business grow. By learning how to “speak their language,” Amy sees that she can better navigate her relationship with her client.
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Miles launched a podcast and now wants to increase his audience. I give him some ideas on how to grow from the inside out (based on vision, not analytics).
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Adam wants to start his own company after years of freelancing. I help him by having him practice “future thinking” instead of “past thinking.”
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Greta wants to make sure she's building a solid connection with her brand's core audience. I focus on how to better clarify that relationship through the simple use of words.
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