The Digital Marketing Podcast: Recent Episodes
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Welcome to The Digital Marketing Podcast from webFEAT Complete! Listen to Short Form (15 minutes or less!) episodes covering a variety of topics related to the digital marketing world.
This content won't just be targeted towards professional SEO's, social media managers and/or content creators, but it will also be targeted towards business owners, marketing managers and really anyone dealing with a website that's representative of their brand on a regular basis.
Subscribe and start learning everything from Google Analytics Basics to Social Media Post Optimization and everything in between!
Facebook is constantly updating its algorithm to adapt to the needs of its users. Here are the major algorithm updates Facebook made in 2021.
Link to blog: https://bit.ly/3F05uSL
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Websites are living breathing tools for your business, they need to be updated regularly to continue to attract customers. But how often should you really be updating your site?
Link to blog: https://bit.ly/3zxAAQE
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Google updated the requirements to display podcasts in the search engine. Find out what you need to do to ensure your podcast is discoverable.
Link to blog post: https://bit.ly/3t0FVig
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SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way.
Link to blog post: https://bit.ly/3JKWNPT
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There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be effective. Whether it’s to notify current customers of a sale, provide updates about your business, or encourage a potential customer not to abandon their cart- emails are powerful and effective.
Link to blog: https://bit.ly/3fWEtGd
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LSI stands for Latent Semantic Indexing which is just a fancy term for how Google uses related keywords on a webpage to determine if a page is relevant to what a user is searching
Link to blog: https://bit.ly/3lYNDWy
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A common debate in the digital marketing world is whether or not you should use images in your marketing emails. Some argue that images clutter emails and make them difficult to read, while others think marketing emails should be entirely images. We have found that it is essential to have some sort of images in your email marketing, but it is important to follow best practices and not overuse the images.
Link to blog: https://bit.ly/2VLK0Zq
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The digital terrain is constantly growing, changing, and evolving. Whether you are an aspiring digital marketer or an expert in your role, there is always new information to learn. Here are 6 of our favorite resources we use to stay up to date on trends and techniques.
Link to blog: https://bit.ly/3AxFHzF
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Instagram is constantly growing, changing, and evolving. Here's what we know about how its algorithms work as of June/July 2021.
Link to full blog post: https://bit.ly/3aUTk0c
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Writing a subject line for your email isn’t super cut and dry. Putting thought and effort into your subject lines to make them enticing can go a long way in terms of your ROI. Here are some tips for writing impactful email subjects.
Link to full blog post: https://bit.ly/3rbNrni
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Trends are always changing. You can guarantee that design trends will come and go. It is always the most important to focus on remaining true to your brand and your business while also staying up to date and relevant. Here are some of the most popular branding design trends we're seeing in 2021.
Link to full blog post: https://bit.ly/2UQ5F1W
Link to branding colors blog post: https://bit.ly/3eizvCY
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We say it all the time: Your website is the face of your business online. It acts as a 24-hour salesperson, nurturing leads through to a sale at all hours of the day. It is essential to be sure your website is up to date, both in content and in design. Here are some popular website design trends we're seeing in 2021.
Link to full blog post: https://bit.ly/2UQ5F1W
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Updating your website to be optimized for mobile is essential, and monitoring your analytics to cater your websites to your specific demographic is just as essential. We’re going to analyze why and how you should optimize your website for mobile, but keep in mind that your first focus should be analytics and what the data is telling you about your users.
Link to blog post: https://bit.ly/3idMMOt
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You know those pages linked at the bottom of some (hopefully, most) websites- the Privacy Policy and Terms & Conditions?? Do you really need one? The answer is yes, and here's why.
Link to blog post: https://bit.ly/33zKYIv
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The ins and outs of Google call ads including setting up phone call conversion tracking and creating the actual ads & extensions.
Link to blog: https://bit.ly/3uKxtkM
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For any of you that are used to using the existing/previous Google Analytics platform like me, it’s safe to say this transition has been a major pain.
GA4 has completely overhauled the way GA has set up, and there is definitely a learning curve. Having said that, I’m sure once we’re all versed in GA4 it will be a big improvement. But we need to understand it first!
Link to blog post: https://bit.ly/3sQEK1X
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iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences.
Link to blog: https://bit.ly/3sQhhOo
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From $6,000-$60,000+ per year, investment in a digital marketing campaign can be intimidating upfront. To ease the feeling of any worry, I urge you to consider the ROI potential. These recent, real-life examples should provide some reassurance and a feel for what could be possible with your digital marketing campaign.
Link to blog post: https://bit.ly/3f8l59K
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The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a heavily discussed topic in the digital marketing world. With the emergence of social media and the overwhelming shift towards online platforms, it is more and more important to truly understand the content your audience is seeking so that you can ensure your content stands out in the crowd.
Link to blog: https://bit.ly/3rzdvIu
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Let's talk about stock images. What are they, where should you use them, where can you find them?
Link to blog: https://bit.ly/3uz82mP
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Here's 5 compelling reasons why you should be using Google Data Studio for your digital marketing reporting.
Link to blog: https://bit.ly/2ZwJAEq
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We put together a list of the most beneficial digital marketing investments that are long term, sustainable, and will encourage growth for your business.
Link to blog: https://bit.ly/370n3UH
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Are you wondering if your website would benefit from an SEO strategy? The answer is likely yes, but we’ve created a list of questions to help you decide for yourself.
Link to the blog: https://bit.ly/3olZgVh
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Are you curious about how a successful SEO campaign is conducted, monitored, and analyzed? Check out our specific SEO process and what you can expect from working with us!
Blog link: https://bit.ly/2M9sSIj
Free SEO Audit: https://bit.ly/2LXg2wN
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In our consumer-focused society, everyone is looking for a way to save time with whatever they’re doing, and that includes browsing the internet. Voice search is making it easier for people to quickly find answers to their questions, but is your website catering to the same need?
Link to blog: https://bit.ly/3oiETJi
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The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash- it officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe will block Flash content from running altogether. Here are the steps you need to take to navigate this change.
Link to blog: https://bit.ly/3ndJCux
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We're discussing automated Google Analytics reports that we set up for our clients and how you can do the same. These automated, custom reports help us to stay up to date on campaign progress and identify areas where we can make adjustments.
Link to blog: https://bit.ly/3hOy3Jc
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A landing page is a page on your website that is built intentionally to generate a specific result. It is often linked to some sort of digital marketing campaigns, such as a PPC ad, a social media ad, or an email marketing campaign. Check out this podcast for 5 essentials that every landing page should have.
Link to blog post: https://bit.ly/37kRGEN
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When more people share your content, whether it be a blog post, a social post, an email, or whatever, that increases the chances of driving more traffic to your website- which is always a good thing. Check out these 9 tips for creating shareable content to help guide your content creation!
Link to blog post: https://bit.ly/34cJmF9
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A good email list is cultivated through two factors: growth and nourishment. Most people want to grow their lists to reach as many people as possible, but it is equally important to also nourish the current list of subscribers to ensure the utmost satisfaction from your past, current, and future clients. Check out these strategies we put together on how to grow your email marketing lists to reach more people and to nurture the list you already have.
LINK to blog post: https://bit.ly/3lsqtE4
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When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Visual hierarchy refers to the arrangement, size, color and contrast of visual elements. It determines their relative prominence and the order in which they are seen by the human eye. Join us to dive into the theory behind visual hierarchy and how to utilize it on your website.
LINK to blog post: https://bit.ly/39yXcp8
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Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Check out these tips we've put together on how to avoid having your domain placed on an email blacklist.
LINK To Blog Post: https://bit.ly/3kXyyk6
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Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. We've outlined 10 tips to help you achieve success on Instagram.
LINK to blog post: https://bit.ly/2UAq3R7
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In the final installment of this series, I will be discussing how to ensure your LinkedIn is compliant with ADA guidelines. Learn how to add alt text to photos and captions to videos.
Link to the blog post: https://bit.ly/34dIUpq
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As promised, this episode discusses how to ensure that your Twitter feed is ADA compliant. If you haven't already, please also check out the previous episode on compliance for YouTube, as you will use tools from that episode to help you on twitter.
Link to YouTube Episode: bit.ly/2HnXC5q
Link to Blog: https://bit.ly/3dqFVOx
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This digital marketing podcast episode will discuss how to make your YouTube channel compliant with ADA guidelines. I'll detail how to add subtitles to your videos and also how to download those video files to use on various other channels.
Link to Blog: https://bit.ly/3dqFVOx
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This episode is the next in our series on Social Media ADA Compliance, where I will discuss how to make sure your Instagram page meets the necessary guidelines. I’m going to explain how to add alt text to photos, and how to add captions and subtitles to videos.
Link to Blog: https://bit.ly/3dqFVOx
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This episode is the next in our series on Social Media ADA Compliance, where I will discuss how to make sure your Facebook page meets the necessary guidelines. I’m going to explain how to add alt text, captions and tags to videos, and how to update your company information.
Link to the blog post:https://bit.ly/34dIUpq
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This episode is going to be kicking off a new series on Social Media ADA Compliance. We’ll give you the overview and general tips to maintaining ADA compliance on social media, and then in following episodes we will really dive into how to manage each channel so that they are all ADA compliant.
Link to blog post: https://bit.ly/3kYVmjA
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Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately with the brand image and personality.
LINK to blog post: https://bit.ly/3hX2prh
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This kind of seems a little redundant, doesn’t it? Why would you pay to advertise on your own brand name? In actuality, putting a few dollars a day into digital search ads for your brand can go a long way. I’ll walk you through a few scenarios where the redundancy may actually be beneficial to your overall digital marketing success.
LINK TO BLOG POST: https://bit.ly/3hLsdXe
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The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair. Find out the essential components of an SEO Audit, and request your free SEO Audit from the webFEAT Complete team!
Link to blog: https://www.webfeatcomplete.com/seo-audits-creating-a-foundation-for-seo-success/
Link to audit: https://www.webfeatcomplete.com/seo-audit/
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One thing that is certain for 2020 is that good data can be leveraged for future decision making.
With all of the curveballs 2020 has thrown us, here are some adjustments you can make to Google Analytics that will enhance the data’s accuracy.
LINK to Blog Post
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As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One of the platforms that are ever-changing, and therefore often difficult to understand without a little research, is social media. Specifically: Instagram.
LINK TO BLOG POST
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Diving into some red flags that you should be aware of when consulting to work with an SEO company on your website. Beware of these shady practices, and make sure you are investing in a company that cares about you, your company, and dedicating themselves to building your SEO.
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At last, the awaited part 3 of the Ecommerce SEO Guide! With the world continuing to shift online, business who have integrated their sales with online platform have been able to survive the uncertainty. Join webFEAT complete as we discuss the second set of essential SEO tips for Ecommerce websites.
LINK to our blog post!
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With so many email marketing myths floating around the internet, the team at webFEAT Complete decided it was a good idea to go ahead and put some of those myths to rest. This episode of the Digital Marketing Podcast explains some of the most common email marketing myths, how they relate to email marketing, and their ultimate debunking.
LINK to check out the blog post.
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This episode will take you through the last year of Facebook algorithm updates and how these changes may be effecting your business's Facebook page. Be sure to check out our blog as well for a timeline of changes dating back to 2016!
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Did you know that, starting in 2019, Google has the ability to index audio? That means that your podcast can have an effect on your SEO rankings. Pull up a seat with webFEAT Complete to learn how to optimize your podcast for best SEO practices.
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Hear what the team at webFEAT Complete has to say about the Google algorithm update and how you can work to recover your SEO efforts. We will also discuss how the Google E-A-T guidelines play a role in the update, and how you can focus your website content to best adhere to the guidelines.
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If you've been following along with the Digital Marketing Podcast for a while now, you might be starting to wonder if a podcast could be a beneficial tool for your business. We'll walk you through what exactly a podcast is and all the reasons a podcast is a great addition to your digital marketing strategy.
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Have you found yourself wondering "What is a conversion? And how does it fit into the world of digital marketing?" Join the team at webFEAT Complete as we discuss what a conversion is and how it's used to measure digital marketing success.
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With the world continuing to shift online, business who have integrated their sales with online platform have been able to survive the uncertainty. Join webFEAT complete as we discuss the second set of essential SEO tips for Ecommerce websites.
LINK to our blog post!
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With the world continuing to shift online, business who have integrated their sales with online platform have been able to survive the uncertainty. Join webFEAT complete as we discuss the first set of essential SEO tips for Ecommerce websites, and stay tuned for part 2!
LINK to our blog post!
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Join the team at webFEAT Complete to learn how we can help you leverage microsites in your digital campaigns to boost your SEO, increase your CTR, and generate a higher ROI.
LINK to our blog post!
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Facebook has launched their newest feature for businesses using their platform: Facebook Shops. Join us to learn everything you need to know about Facebook Shops and how you can leverage it for your businesses's success.
LINK to our blog post!
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Dive in with us as we take you step by step through the process of listing your products on Google. Google has now made it FREE to list your products with them, which offers an amazing opportunity for increased ROI.
LINK to our blog post!
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Grab a seat with webFEAT Complete and dive into the world of artificial intelligence. We will explain how AI is utilized in our SEM processes to optimize the time we spend on every day tasks, allowing us to focus more on the advanced strategies and offer a higher ROI.
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You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. Dive in with our team to explore how responsive ads can be used to increase your company's ROI.
LINK to our blog post!
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Episode transcript https://www.webfeatcomplete.com/set-up-company-linkedin-page-over-lunch/:
LinkedIn is unparalleled in its ability to connect professionals across a vast array of industries and fields, but for many small business owners LinkedIn too often represents a missed opportunity rather than an outlet for success. This is because running a small business often means that your time is at a premium, and getting familiar with the site often drops to the bottom of the to-do list. Most business owners spend significantly more time working IN the business as opposed to ON the business. That’s why we’ve put together this list of five simple steps. Each one is a bite-sized task easy and simple enough to complete over your lunch break. So grab your ham sandwich, pop open your LaCroix and follow this simple guide to get your Company LinkedIn profile set up for success.
Note: This post is about creating your LinkedIn Company Page, not your personal profile. Creating a company page for your business requires that you have a personal LinkedIn profile which take only a few minutes to create. If you don’t know how, see these instructions on how to create a personal LinkedIn profile.
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Episode Transcript: https://www.webfeatcomplete.com/ecommerce-cro-strategies/
It’s 2020! People are shopping online significantly more every year.
Getting qualified users to visit your website is only one part of the job. The second, and more important job is to get those users to convert.
In a way, your website should guide users through a funnel to conversion, and they shouldn’t even notice. It should be a pleasant browsing experience.
You’ll be surprised to find how some relatively simple strategies, can increase conversions significantly.
The focus of this post will be ecommerce, but CRO can also apply if you’re looking to increase form fills, phone calls, newsletter sign ups, and PDF downloads.
Listen along as Ray covers CRO and more in this weeks Digital Marketing Podcast!
Learn more about Digital Marketing by visiting us online, at: webfeatcomplete.com
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Episode Transcript: https://www.webfeatcomplete.com/click-through-rate/
What Is CTR? What does it influence? How can you improve it? Ray answers all of these questions and more in the episode of The Digital Marketing Podcast.
Learn more about Digital Marketing by visiting us online, at: webfeatcomplete.com
Send in a voice message: https://anchor.fm/webfeat-complete/message
Welcome to The Digital Marketing Podcast from webFEAT Complete! Listen along as we dive into a variety of topics related to the digital marketing world.
This content won't just be targeted towards SEO, social media managers and and content creators but it will also be targeted towards business owners, marketing managers and really anyone dealing with a website that's representative of their brand on a regular basis.
We're really excited to start this journey and hope you'll join with us and we can all learn and get better at what we do and make our brands more visible online.
Send in a voice message: https://anchor.fm/webfeat-complete/message