The Marketing Rules Podcast: Recent Episodes
ThinkinCircles Ltd
One take. No script and no edits! Your host James Whitelock talks to interesting and influential people about the new Rules of Marketing, Business, Recruitment and Technology.
Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other?
Discussing this with me is Stephane Rivard, CEO at HiringBranch
Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based assessments.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
MarketingRules
TheVoiceOfRecruitmentMarketing
To connect with Stephane:
https://www.linkedin.com/in/stephane-rivard-entrepreneur/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal.
Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
MarketingRules
TheVoiceOfRecruitmentMarketing
To connect with Laura:
https://www.linkedin.com/in/laurabrownmarketing/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly?
Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What type of governance and security should we have in place? And what is the current landscape of AI usage in Talent Acquisition?
MarketingRules
TheVoiceOfRecruitmentMarketing
To connect with Bob:
https://www.linkedin.com/in/bobpulver/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular?
Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.
Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing.
MarketingRules
TheVoiceOfRecruitmentMarketing
To connect with Michael:
https://www.linkedin.com/in/thisismjo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?
Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously.
MarketingRules
TheVoiceOfRecruitmentMarketing
To connect with Dan:
https://www.linkedin.com/in/dan-cohen-a501a52/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy.
Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum
David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with David:
https://www.linkedin.com/in/david-nottage-8408b140/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?
Joining me this week is Lloyed Lobo, author and cofounder at Boast.
Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Lloyed:
https://www.linkedin.com/in/lloyedlobo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?
Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Steven:
https://www.linkedin.com/in/stevenrothberg/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar?
In December 2023 I interviewed RecFest head honcho Jamie Leonard.
We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Jamie:
https://www.linkedin.com/in/jamieasleonard/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly.
As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all!
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates?
Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effects on his own business.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Matt:
https://www.linkedin.com/in/mattcomber/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start?
Discussing this with me is Jamie Hickman, MD at Search Markets.
At the start of 2023, Jamie started to build the search markets network focused on bringing together specialists in Talent Attraction, recruitment and HR Tech, but by the end of 23 there were thousands of members across multiple platforms, but how did he do it?
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Jamie:
https://www.linkedin.com/in/jameshickman/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This is a special episode, recorded live from TATech Europe on 5th December 2023 in London.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from TATech and Shazamme
https://tatech.org/
https://www.shazamme.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing?
Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai.
Stan is now at the cutting edge of AI in Talent Attraction and takes me on a journey of the future of AI in recruitment and recruitment marketing.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from TATech and Shazamme
https://tatech.org/
https://www.shazamme.com/
To connect with Stan:
https://www.linkedin.com/in/stanislaw-wasowicz-b977731a/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success.
Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intelligence professionals and interested parties to explore this new function and process. Toby takes me through why he started the collective, what members get from the community and what he has learned.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from TATech and Shazamme
https://tatech.org/
https://www.shazamme.com/
To connect with Toby:
https://www.linkedin.com/in/tobyculshaw/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Does DE&I mean different things to different people and can your approach to DE&I be used commercially?
Joining me this week is Jo Major, Founder of Diversity in Recruitment.
Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Jo:
https://www.linkedin.com/in/jomajordiversityinrecruitment/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Ben:
https://www.linkedin.com/in/benstocken/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else?
Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist.
Ashley discusses the role of luck in being an effective recruiter and if over-inflating your job title is harming your credibility and the credibility of the industry.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Ashley:
https://www.linkedin.com/in/yournewtalenthire/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed.
Joining James this week is Steve Sallis, author and executive mindset coach.
They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities needed in a team leader.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Steve:
https://www.linkedin.com/in/steve-sallis/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation.
Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant.
Chad and I discuss the pros and cons of expecting recruiters to be more like marketers and what we should expect in reality.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Chad:
https://www.linkedin.com/in/chadsowash/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it can work with your other marketing activities.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Ben:
https://www.linkedin.com/in/ben-lund-06ba584/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in strategies, tactics, methodology and tech in Recruitment marketing in North America and Europe.
MarketingRules
TheVoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Serge:
https://www.linkedin.com/in/serge-boudreau-861b267/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start?
Joining James this week is Bobby Banerjee, Director Of Learning at Elev8.
Bobby and I pool our knowledge to discuss how to make sure your new recruitment business is on the right track from the start.
MarketingRules
The VoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Bobby:
https://www.linkedin.com/in/bobbybanerjee/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages from a marketing perspective of translating not just your website but all your marketing output into the local language.
MarketingRules
The VoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Evan:
https://www.linkedin.com/in/evankramer/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark?
Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a platform that can support speakers to deliver effective presentations.
MarketingRules
The VoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Arel:
https://www.linkedin.com/in/arelmoodie/
Check out talkadot here:
https://talk.ac/moodie?code=RULES
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Check out talkadot here:
https://talk.ac/moodie?code=RULES
Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing.
MarketingRules
The VoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Mike:
https://www.linkedin.com/in/mspames/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track?
Join James this week is Sean Campbell from Cascade Insights.
Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent revenue. Sean will also share some real-life examples.
MarketingRules
The VoiceOfRecruitmentMarketing
Support for this podcast comes from CandidateHub and Shazamme
https://candidatehub.io/
https://www.shazamme.com/
To connect with Sean:
https://www.linkedin.com/in/seancampbell/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book.
MarketingRules
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Samantha:
https://www.linkedin.com/in/samantharenke/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Being an inclusive recruiter is easy to say but much harder to prove.
It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruitment.
Emma has made it her mission to get disadvantaged jobseekers back into work.
Emma talks us through the ethos of Radical Recruit, some of her successes and the future of radical Recruit.
MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Emma:
https://www.linkedin.com/in/emmafreivogel/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding.
Joining me this week is an employer branding expert and soon-to-be author, James Eliis.
James helps define what exactly employer branding is and its role in a business. Does it sit in marketing or HR or completely separate and he shares some examples of how to practically start on your employer branding journey?
MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with James Ellis:
https://www.linkedin.com/in/thewarfortalent/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We have a way of working which might describe a system, but should we and how could we roll this out across our entity business?
Joining me this week is David Jenyns, the author of Systemology.
David talks me through how to build systems into your business from a macro and a micro level.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with David:
https://www.linkedin.com/in/david-jenyns/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us?
Joining me this week are Rick and Nicole the founders of Shazamme.
Rick and Nicole discuss how recruiters should be making data-driven decisions and how much money is wasted on marketing that doesn’t work.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Rick or Nicole:
https://www.linkedin.com/in/rickmare/
https://www.linkedin.com/in/nicoleclarke/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part.
Joining me this week is Peter Shafer, VP at Prosper Group.
Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Peter:
https://www.linkedin.com/in/peteshafer/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy.
This week's guest is Kurt Ulihr marketing consultant and business owner.
Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Kurt:
https://www.linkedin.com/in/kurtuhlir/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'.
Enjoy!
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Liz:
https://www.linkedin.com/in/elizabethlembke/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning".
Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author.
Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey.
#MarketingRules
Support for this podcast comes from Liquid Palladium:
https://liquidpalladium.com/
To connect with Ulli:
https://www.linkedin.com/in/ulliappelbaum/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it.
The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong.
Joining me this week is Jim Heininger from rebranding experts.
Jim talks me through the reasons for rebranding in the first place, things to consider and shares a few horror stories about when it goes wrong.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Jim:
https://www.linkedin.com/in/jimheininger/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training.
Joining me this week is Rob Green, MD at RecTech, the CRM, ATS and database comparison site.
Rob discusses the good, the bad and the ugly when picking a new database.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Rob:
https://www.linkedin.com/in/robdgreen/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Being a customer-centric business and improving the customer experience is now more important than ever.
So does this mean your Marketing strategy constantly needs to change to keep pace?
And if so, how does your business adapt?
Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Darshan:
https://www.linkedin.com/in/darshan--mehta/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics.
So what does RPO mean in 2022?
Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Shannon:
https://www.linkedin.com/in/shannonwrusso/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process?
Joining me this week is Josh Symons, Head of Customer Success at Hinterview.
We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Josh:
https://www.linkedin.com/in/josh-symons-11958b4a/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Should I still be using calls to action to encourage engagement?
Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal.
Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Brad:
https://www.linkedin.com/in/braddipaolo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline.
Talking me through everything we need to know about personal branding in Jason Frazell.
Jason is a personal brand strategist and podcaster.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Jason:
https://www.linkedin.com/in/jasonfrazell/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We don't have a crystal ball to predict the future but we can make some educated guesses.
The recruitment industry is no different and is a good barometer for global, regional and local economic trends.
Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with William:
https://www.linkedin.com/in/tincup/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Why does my business need a social media strategy to grow?
Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
How can I improve my Instagram within minutes?
Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.'
This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent.
Matt and Mervyn join me to discuss their writing process and the themes of the new book.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Matt:
https://www.linkedin.com/in/mattalder/
To connect with Mervyn:
https://www.linkedin.com/in/mervyndinnen/
Buy Digital Talent
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute.
Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Matt:
https://www.linkedin.com/in/mattsigelman/
More info on The Burning Glass Institute:
https://www.burningglassinstitute.org/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
What does it take to build a successful recruitment marketing business?
James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog.
Narrated by Julia Fras.
Written by James Whitelock.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/10-years-of-recruitment-marketing/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.
So are KPI's dead and should we bother measuring anything at all?
Join me this week to discuss this is Glenn Southam.
Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Glenn:
https://www.linkedin.com/in/recruitmentmarketing/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
What does it take to build a successful recruitment marketing business?
Julia Fras, ThinkinCircles' marketing assistant, reflects on her first two weeks at ThinkinCircles and the things she's learnt, in this week's audio blog.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/my-first-two-weeks-in-the-recruitment-marketing-industry/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
Running a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing.
Joining me this week is Emma Thornton, Marketing Manager at 300 North.
Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Emma:
https://www.linkedin.com/in/emmathornton0429/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
What happened at the Recruitment Agency Expo?
Julia Fras, ThinkinCircles' marketing assistant, recalls her first time visiting the Recruitment Marketing Expo and the highlights of the day, in this week's audio blog.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/at-the-recruitment-agency-expo/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success.
Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert.
Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Mark:
https://www.linkedin.com/in/markcolganmarketing/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
What does the landscape look like for women in recruitment?
Julia Fras gives employers several ideas for how they can keep their female workforce in the industry for longer, in honour of International Women's Day.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article here.
Book a call with ThinkinCircles here.
Find out more about recruitment marketing here.
The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk. Nadia talk to me about why she decided to write her book, what she learned from The Women of Fintech and the current ED&I landscape of Fintech.
MarketingRules
Support for this podcast comes from Staffing Future For a free review of your current website visit www.staffingfuture.com/Rules and Liquid Palladium: https://liquidpalladium.com/ To connect with Nadia: https://www.linkedin.com/in/nadiaedwardsdashti/ To order FinTech Women Walk the Talk: Moving the Needle for Workplace Gender Equality in Financial Services and Beyond: https://www.amazon.co.uk/FinTech-Women-Walk-the-Talk-Moving-the-Needle-for-Workplace-Gender-Equality-in-Financial-Services-and-Beyond/dp/303090573X/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
More from Marcus Davies Bateman
Marcus gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Marcus:
https://www.linkedin.com/in/marcusdaviesbateman/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years.
We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years.
Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding.
Enjoy!
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Martin:
https://www.linkedin.com/in/lindstromcompany/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder.
This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment
Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Marcus:
https://www.linkedin.com/in/marcusdaviesbateman/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process?
This week I'm my guest is Darrian Mikell, founder at Qualifi
Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Darrian:
https://www.linkedin.com/in/darrianmikell/
book a demo of Qualifi today at:
qualifi.info/marketingrules
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
It's that time of the year again for a fireside chat with friend of the show Liz Lembke.
As this is Liz's 3rd time on the podcast we let her pick the topic.
Liz, chose; What in HR and recruitment should we throw away from the last 12 months?
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances.
One method to keep you and your company at the forefront of the minds of your audiences is to build communities.
Join me this week to discuss community building in recruitment is Dualta Doherty.
Dualta has successfully built communities for candidates, clients and now runs a peer to peer community called RecWired.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Dualta:
https://www.linkedin.com/in/dualtadohertyr2r/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
From starting a search for a potential candidate, writing the job advert to conducting the interview, what practical things do we need to consider?
Join me this week is Adam Tobias co-founder at The Inventum Group.
Adam walks us through the practical steps we need to take, to make our recruiting tactics D&I compliant.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Adam:
https://www.linkedin.com/in/adam-tobias-a15788a/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More from Angela Cripps
Angela gives us her top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Angela:
https://www.linkedin.com/in/angelacripps/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement?
Joining James this week is performer, broadcaster, campaigner and D&I expert, Mik Scarlet.
Mik dispels the myths around D&I as well as giving us his frank insights into what it's like to navigate the world of work as a disabled person.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Mik:
https://www.linkedin.com/in/mik-scarlet/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Onboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job.
This is now crucial in a hybrid working environment, with employees working from home and the office.
So what does this hybrid onboarding model look like and how does a business roll this out?
Joining me this week is Angela Cripps from Recruiting Gym, to talk us through how we navigate onboarding in a hybrid working environment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Angela:
https://www.linkedin.com/in/angelacripps/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it?
To discuss this is Wendy McDougall, founder and chief fish at Firefish Software
Wendy takes us through how to make your recruitment business genuinely agile and shares how she made her own business 'agile'.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Wendy:
https://www.linkedin.com/in/wendymcdougall/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We know the value of great content, but how can you leverage this content on a customers journey?
Joining James this week is Jeff Coyle from MarketMuse.
Jeff talks us through how to target content and your audiences and create content that drives leads.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jeff:
https://www.linkedin.com/in/jeffcoyle/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network.
But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting?
Joining me this week is Mike Rhodes, managing Director at WebSavvy.
Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Mike:
https://www.linkedin.com/in/websavvy/
GAFcourse.com
AgencySavvy.com/courses
WebSavvy.com.au
The Ultimate Guide to Google Ads 6th edition
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales?
Joining me this week is Jeroen Corthout, founder of SalesFlare.
Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jeroen:
https://www.linkedin.com/in/jeroencorthout/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The difference between being successful and feeling you could have done better is a mental battle we all have at some point.
Joining me again is Billy Schwer, world championship boxer and now mental health and resilience business coach. Billy talks us through how he achieved a winning mindset and how we can translate that into our businesses.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Billy:
https://www.linkedin.com/in/billy-schwer/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend.
Joining me this week is Andy Kraut, head of partnerships at Grindr. Andy takes me through his own experiences and how Grindr are always able to appeal to their audience.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Andy:
https://www.linkedin.com/in/andykraut/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More from Jack Copeland
Jack gives us his top 3 tips for recruiters.
MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Jack:
https://www.linkedin.com/in/jackacopeland/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business.
But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-founder of Staffing Future.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jack:
https://www.linkedin.com/in/jackacopeland/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual?
To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Louise:
https://www.linkedin.com/in/louisetriance/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important?
Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises in ERP (Enterprise resource planning) and using this to build long-lasting customer partnerships.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Chris:
https://www.linkedin.com/in/christiano-gherardini-73513019/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More from Romilly Wakeling
Romilly gives us her top 3 tips for recruiters.
MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Romilly:
https://www.linkedin.com/in/romillyvisionteaching/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
The past year has seen a fast track of technology usage; from tech to accommodate homeworking to cybersecurity but who have been the beneficiaries and what does the technology recruitment landscape look like over the next few years?
Joining James this week is Melissa France, Director of Technology at Networkers, part of Gattaca Plc.
Ironically we had some technical issues during the recording so apologies for some of the poor audio.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Melissa:
https://www.linkedin.com/in/melissa-france-3b57866/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We've all thought about leaving our job and following our dreams.
This wasn't the case for Hannah McKinnon, all Hannah wanted to do was to own and run a business. This business just happened to be in recruitment, but after some up and downs, Hannah decided to get out of recruitment and become an author, something she had never really dreamt about but it turns out she is very good at it.
Hannah talks James through her journey in and out the other side of recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Hannah:
https://www.linkedin.com/in/hannah-mary-mckinnon-6527105/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Join James this week is Romilly Wakeling, Managing Director at Vision Teaching.
Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Romilly:
https://www.linkedin.com/in/romillyvisionteaching/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More from James Lawton
James gives us his top 3 tips for recruiters.
MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with James:
https://www.linkedin.com/in/jameslawton1981/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process?
Do job seekers prefer talking to a bot over a human?
Join me to discuss this is Mike Seidle, co-founder of Work Here.
Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at scale.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Mike:
https://www.linkedin.com/in/indymike/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Fran Halsall!
Fran gives us her top 3 tips for recruiters.
MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Fran:
https://www.linkedin.com/in/francescahalsall/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
You can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration.
Talking to James week is James Lawton, Sales Director from TargetRecruit.
James and James discuss what recruitment agencies need to do to prepare their business for AI.
What to avoid and what is key to getting it right.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with James:
https://www.linkedin.com/in/jameslawton1981/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress.
Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations.
The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST)
For more information go to:
https://www.crowdcast.io/e/rmcongress?coupon=ThinkInCircles
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Christina:
https://www.linkedin.com/in/christinarobinson2/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Jon Brooks!
Jon gives us his top 3 tips for recruiters.
MarketingRules
To connect with Jon:
https://www.linkedin.com/in/jgbrooks/
The marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Hopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume.
Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion.
Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I within the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Yvan:
https://www.linkedin.com/in/yvandemosthenes/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
How many times have you been told that content is king and the key to inbound marketing? A lot probably, but where do you start? Joining me this week to discuss all things 'content marketing' is Jessica Ross. Jessica started her own marketing business in 2020 and has carved out a niche for herself as a content specialist.
MarketingRules
Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Jessica: https://www.linkedin.com/in/jessica-ross-marketing/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
How does an olympian end up working in recruitment?
This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall.
Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you.
Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Fran:
https://www.linkedin.com/in/francescahalsall/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Cultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate assessment business, the way assessments can help cultural fit, job retention and up skilling.
MarketingRules
Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules
To connect with Lee: https://www.linkedin.com/in/leemcqueen1/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
RevOPs is probably a term you've heard but not really sure what it means.
So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek.
Richard and Matt discuss what RevOps is and how you can implement it with your business.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Richard and Matt:
https://www.linkedin.com/in/richardgfew/
https://www.linkedin.com/in/themattsimmons/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic.
Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market.
Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right could be something to shout about.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Jon:
https://www.linkedin.com/in/jgbrooks/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Gavin Megnauth!
Gavin gives us his top 3 tips for recruiters.
#MarketingRules
To connect with Gavin:
https://www.linkedin.com/in/gavinmegnauth/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality.
If they do, what is their role and how do you make your marketing more representative?
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Winston:
https://www.linkedin.com/in/winston-ben-clements-keynote-speaker/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach.
Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyre.
Dan is a larger than life character with a passion for sales and marketing so have a listen as James tries to keep up.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Dan:
https://www.linkedin.com/in/dantyre01/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Greg McManus!
Greg gives us his top 3 tips for recruiters.
#MarketingRules
To connect with Greg:
https://www.linkedin.com/in/greg-mcmanus-19263411/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Gavin:
https://www.linkedin.com/in/gavinmegnauth/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Does marketing trends move in waves, similar to what we see in music and fashion?
If it does, then how does your business keep up?
James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech we take for granted today.
Dan guides us through these waves of marketing trends, what we need to be aware of in 2021 and how to keep your marketing effective and current.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Dan:
https://www.linkedin.com/in/dan-sodergren-futureofwork/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
What are the steps to becoming a great recruitment consultant?
This weeks guest is Greg McManus, Non Exec Director, Board Adviser and Founder at GMA.
Greg takes James through the basics to the advanced strategies for becoming a great recruitment consultant
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Greg:
https://www.linkedin.com/in/greg-mcmanus-19263411/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Liz Lembke returns for some festive fun!
Following on from their podcast on 'What Recruiters can learn from 80's movies', Liz and James chat about 'What recruiters can learn from Christmas movies'.
So sit back, grabs some Egg Nog and let us know if Die Hard is a Christmas movie or not?
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Audio Blog
In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job boards and job websites in favour of a host of new innovative recruitment tools and technologies that are available.
#MarketingRules
Read the full article here:
https://thinkincircles.com/3-innovations-that-are-changing-job-boards/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding?
Nate Guggia, employer branding expert joins James to discuss the future of employer branding in an uncertain world.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Nate:
https://www.linkedin.com/in/nateguggia/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Matt Alder!
Matt gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs.
The NORAs have celebrated the best in online recruitment for 2 decades and to talk James through how this landscape has changed is NORA's founder Stephen O'Donnell.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Stephen:
https://www.linkedin.com/in/stephenodonn/
https://norauk.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Recruitments number one podcaster returns (in our opinion)!
Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recruitment and recruitment marketing.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Buy Matts book on Amazon
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast.
In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Chip:
https://www.linkedin.com/in/chip-klose-56880424/
Listen to the Restaurant Strategies Podcast:
https://podcasts.apple.com/gb/podcast/restaurant-strategy/id1457379809?i=1000491950286
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Iker Jusue!
Iker gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Iker:
https://www.linkedin.com/in/ikerjusue/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Chris Simsek!
Chris gives us his top 3 marketing tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Chris:
https://www.linkedin.com/in/chris-simsek-19784158/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
A special live podcast from the L&D Cares Career Growth Summit 2020
Thanks to Elizabeth Lembke for organising this session.
More info on L&D Cares:
https://ldcares.heysummit.com/speakers/
https://www.youtube.com/channel/UCqXxpRHMry_cUBmUbvuBeWg
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
It's been a difficult time for recruitment marketers, with many being furloughed then redundant.
This episodes guest has proven that being niche means always being needed.
Chris Simsek, a recruitment marketing specialist in the aviation sector.
In between the time of first talking to Chris and recording this podcast he was made redundant, so we discussed this and his thoughts on recruitment marketing in general.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Chris:
https://www.linkedin.com/in/chris-simsek-19784158/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
For many recruiters sourcing is just a part of what they do. The ability to hunt down the perfect candidate can be laborious and time consuming...unless you're a grandmaster sourcer!
Joining me this week is Iker Jusue. We talk about how you become a grandmaster sourcer, the crossover between marketing and sourcing and where sourcing is heading.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Iker:
https://www.linkedin.com/in/ikerjusue/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Eva Zils!
Eva gives us her top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Eva:
https://www.linkedin.com/in/evazils/
More about the HR Hackathon
- event website: www.hrhackathon.net
- event mailing list: https://online-recruiting.us4.list-manage.com/subscribe?u=63817d05296d0cb11c2f417d3&id=fe62dcc597
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Matt Sigelman!
Matt gives us his top 3 tips for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
Connect with Matt:
https://www.linkedin.com/in/mattsigelman/
More about Burning Glass Technologies
https://www.burning-glass.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
How do we move HR technology forward? Do we wait for the established suppliers to sell us something new or do we work collaboratively to move the dial?
Joining James this week is Eva Zils, HR blogger and founder of the HR Hackathon. The HR Hackathon is a rapid problem-solving event. The event brings together forward-thinkers from all over the world to discuss change, build relevant resources and tech tools.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Eva:
https://www.linkedin.com/in/evazils/
More about the HR Hackathon
- event website: www.hrhackathon.net
- event mailing list: https://online-recruiting.us4.list-manage.com/subscribe?u=63817d05296d0cb11c2f417d3&id=fe62dcc597
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Following the 80s movie theme, Liz gives us her top 80s movie for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Elizabeth:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
On this episode of Working Lunch The hunter becomes the hunted.
James is interviewed on 'Marketing rules 101' by Erika Clifford from Just Recruit
**#WorkingLunch
MarketingRules**
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Erika:
https://www.linkedin.com/in/erika-clifford-80617218/
https://justrecruit.co/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
Data is now the cornerstone of recruitment and interrupting this data could define the future of the labour market.
Joining James this week is Matt Sigelman CEO of Burning Glass Technologies. Burning Glass crunch through millions of jobs data per day and this allows them to identify trends in skills shortages as well as where the marketing is heading post COVID.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Matt:
https://www.linkedin.com/in/mattsigelman/
More about Burning Glass Technologies
https://www.burning-glass.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
More Adam Gordon!
Adam gives us his top 3 tips for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Adam:
https://www.linkedin.com/in/adamwgordon/
More about Candidate ID
https://candidateid.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
James takes over hosting duties for #WorkingLunch and has a lively discussion with Andrew Wyschna from JXT about how to manage the change to a client led market.
#WorkingLunch
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Andrew:
https://www.linkedin.com/in/andywyschnalondon/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
Another slightly different episode! Travel back with James to 80s and let's find out what recruitment can learn from 80s movies.
Joining James in the Delorean is Liz Lembke, so get ready for lots of Michael J Fox, John Cusack and generous helping of Carl Weather.
Also hang around right until the end for an extra special treat.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Round up of this month's episodes on The Marketing Rules Podcast
Guest co-host this month is Shafiq Mumani
MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Shafiq:
https://www.linkedin.com/in/smumani/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
We are trying something new.
The Marketing Rules Podcast Extra is a bit size podcast with one simple rule for the guest. What are you top 3 marketing tips?
In this episode Ursula Williams COO at Staffing Industry Analysts
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Ursula:
https://www.linkedin.com/in/ursula-williams-b79a54/
More about Staffing Industry Analysts
https://staffingindustry.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Over the past few months lots of great marketers have been furloughed or made redundant and now with even fewer marketing roles available, how do you become the signal in the noise?
In this episode James talks to Emma Parkins, a marketer recently made redundant, who has drawn on her skills and community to stand out from the crowd.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Emma:
https://www.linkedin.com/in/emma-parkins-b648a065/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
James takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with John:
https://www.linkedin.com/in/johnjbrussell/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
The idea of 'Talent Pipelines" have been used in recruitment for many years, but the technology to pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation.
MarketingRules
Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules To connect with Adam: https://www.linkedin.com/in/adamwgordon/ More about Candidate ID https://candidateid.com/ Learn more about James and ThinkinCircles: https://thinkincircles.com/ https://www.themarketingrules.com/
Account based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit.
This week James talks to Paul Rawson, an advocate for ABM in recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Paul:
https://www.linkedin.com/in/paulrawsonmarketingdirector/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
How does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19?
James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA).
Global events organisation, adapting to new technologies and the future of the global recruitment market.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Ursula:
https://www.linkedin.com/in/ursula-williams-b79a54/
More about Staffing Industry Analysts
https://staffingindustry.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
When it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools.
So are recruitment websites a waste of time or an undervalued resource?
James talks to John JB Russell, UK MD for Staffing Future about what a modern recruitment website can do now and in the future.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with John:
https://www.linkedin.com/in/johnjbrussell/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
James takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model.
Learn more about Una:
https://www.linkedin.com/in/unamcguinness/
Join #WorkingLunch every week day at 1pm:
http://www.crowdcast.io/e/RecruitmentWL/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
This week James talks to Francis West, CEO of WestTeck and cyber security guru.
Francis and James discuss 'security' first marketing and how you can make your website truly safe.
To learn more about Francis got to:
https://www.linkedin.com/in/franciswest/
Westtek:
https://www.westtek.co.uk/
In this week's episode James talks to Derek Redmond.
Derek is an Olympian, Award Winning Inspirational & Motivational Speaker, Business Performance Coach, Mentor & Best Selling Author.
James and Derek discuss the mindset of an elite athlete, the transition from athletics to business and how this affects your personal brand.
Learn more about Derek at:
https://derekredmond.com/
James takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM).
Learn more about Kristie:
https://www.linkedin.com/in/kristieperrotte/
Join #WorkingLunch every week day at 1pm:
http://www.crowdcast.io/e/RecruitmentWL/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
This weeks guest is Andrew Wyschna, Regional Manager - Europe at JXT.
Andy and James discuss the state of play, of Recruitment Websites in 2020 and what we should expect in the next 5 years.
Learn more about andy at:
https://www.linkedin.com/in/andywyschnalondon/
and JXT at:
https://www.jxt.com.au/
Charles Bhebe is one of Zimbabwe's most famous and prolific artists, with work in the Zimbabwe National Gallery. Charles has exhibited across the globe including being selected to represent Zimbabwe at the 57th Venice Biennale.
In the episode James and Charles discuss how Charles became an artist, his motivations, his goals and where his work sits in the cannon of Zimbabwean art.
Charles also discusses how he created a 'personal brand' and how he markets himself in the global art industry.
You can see examples of Charles' work, contact him directly or commission work at:
http://charlesbhebe.com/
In the first episode of season 3 James talks to Sarah Goodrich. Sarah is Founder and MD at G Ops a specialist in helping SME Recruiters with their Operations function. James and Sarah discuss the issues facing Operations Directors during the COVID crisis and how to adapt your KPI's to reflect current workplace conditions.
Yo can contact Sarah at:
https://www.linkedin.com/in/goodrichs/
Craig is the Managing Director at Spectrum Search.
James and Craig discuss recruiting in the technology space, how to build talent pools and the future for the tech industry.
Connect with Craig:
https://www.linkedin.com/in/craigoliver-spectrum-search/
http://www.spectrum-search.com
Darren is a Recruitment website technology specialist and Enterprise Sales Director at Volcanic.
In this episode James and Darren discuss what are the essential things you should be doing on your website right now. From SEO to integrations.
Find out more about Darren at:
https://www.linkedin.com/in/darrencurtis/
https://www.volcanic.co.uk/
Jamie is a partner at Mitchel Lake Group and Partner and executive search expert based on Singapore.
Jamie and James talk about the current recruitment climate in Singapore and Asia. In the Covid19 crisis who are the winners and losers in Asia right now and what the future holds.
Miles is an International recruitment and talent management entrepreneur and expert, Founder and Ex CEO at The Empresaria Group and Chairman for numerous other recement businesses.
Miles talks to James about how businesses can survive the C19 crisis, where you should focusing your time and how marketing is key in this situation.
You can read more about Miles' current business at:
http://www.benulacapital.com/
Joost Kreulen is the former Managing Director of Select Appointments Netherlands, Vedior Netherlands and The Empresaria Group and is now a Non Executive Director for several companies.
Joost and James discuss how a recruitment business survives the current COVID19 crisis. What are the critical steps a business needs to take now, which areas of recruitment will be affected and how solid marketing strategy is essential.
Darren is the CEO at Paiger, marketing know-it-all and genuine nice guy!
Darren and James chat about how to manage your marketing during the C19 crisis, why video marketing isn't for everyone and how to market on LinkedIn.
Read more about Darren at:
https://www.linkedin.com/in/darrenwestall/
https://paiger.co/
This week James talks to Winston B Clements again about surviving self isolation, social distancing and working from home.
You can find out more about Winston at:
https://winstonclements.com/
James talks to World championship boxer and motivational speaker, Billy Schwer.
They talk about the highs and lows of Billy's extraordinary boxing career and how he reinvented himself and a motivational speaker.
If you want to know more about Billy check out his website
https://billyschwer.com/
Billy's new book Man Up is also now available to order.
This week James talks to Belinda Johnson, Employment research consultant about understanding data in recruitment. What are the key data points to record and measure and how this will affect your business.
This week James talks to Sarah Burrell about how to make the workplace more inclusive and the future of inclusion .
This week James talks to Russell Thompson about marketing at an SME recruitment business that's growing and how you keep your strategy agile enough to keep up.
This week James talks to Winston B Clements about inclusion, diversity, tech and making your workplace work for you.
James talks to Joanne Lockwood at #TruInclusion. They chat about defining inclusion and the difference between diversity, how to make a business more inclusive and the future of inclusion.
https://www.linkedin.com/in/jolockwood/
https://trulondon.com/homepage-mob-2/
James and Matt talk about how he got started in podcasting, what makes a successful podcast and the future of podcasting
James talks to John Nurthen Executive Director Global Research. Staffing Industry Analysts.
They discuss the changing faces of recruitment companies, what is a recruitment company in 2019 and where is the is the future for Recruitment companies.