The MadTech Podcast: Recent Episodes
ExchangeWire
ExchangeWire brings you a weekly podcast discussing the top trends in madtech and the latest news stories, with a special guest each week.
In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues,Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators.
In today's MadTech Daily, we discuss Nielsen acquiring DoubleVerify in a $2.15 billion deal, eBay leaning into live shopping as it chases Whatnot and TikTok Shop, and AANA and ADMA merging to form the new Marketing Association of Australia.
In today's MadTech Daily, we discuss Amazon's ad revenue reaching USD$76bn (£57.04bn), Disney's TikTok creator content deal, and DeepSeek raising prices amid surging AI demand.
In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Matt Bourn, director of communications at the Advertising Association and co-author of 'Trusted Advertising: How to Harness the Value of Trust in your Brand'.
Matt explains the importance of trust in advertising and how brands can build and measure it, citing real-world examples such as Tesco and McDonald's. The conversation covers the role of social media creators and influencers, online channels, and emerging technologies in whether audiences trust the ads that they see. It also explores shifting public perceptions of advertising and the evolution of the meaning of trust.
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0:00 Introduction
3:56 What made you write about trust in advertising?
6:55 Do brands understand the importance of trust?
10:53 Can brands rebuild lost trust?
13:32 How do you measure trust outcomes?
17:51 Creator and influencer marketing
23:27 Public trust in advertising
25:50 Online channels and ad placement
29:32 Role of AI and emerging technologies
36:18 Evolution of the meaning of trust
In today's MadTech Daily, we discuss Apple's escalation of its OpenAI trade secrets case, including its request for an injunction and expedited discovery, OpenAI's integration with AppsFlyer to bring in-app measurement to ChatGPT Ads and, Snapchat's push to attract small businesses with a more focused advertising platform
In today's MadTech Daily, we discuss Apple expanding its OpenAI data theft claims, Apple's challenge to the UK's encryption data demands, and the Australian ad market's return to growth.
In today’s MadTech Daily, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming.
In today’s MadTech Daily, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.
In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon Musk settling X’s ad group lawsuit, and Meta’s shares falling amid investor concerns over rising AI spending.
In this episode of The MadTech Podcast, Josh Hill, senior director, head of optimisation EMEA at Kepler Group, joins ExchangeWire's John Still and Grainne Reid to discuss OpenAI hacking Hugging Face, Google's €890m EU fine, and the Paramount-Warner Bros deal.
The first story this week is an autonomous OpenAI agent hacking into AI startup Hugging Face. The conversation explores the need for more AI standards and guardrails, and how AI might impact the future of media buying. The second covers the EU finally showing its regulatory teeth and imposing an €890m fine on Google over search and app store breaches.
Finally, a judge has temporarily blocked Paramount Skydance's bid to acquire Warner Bros Discovery. Will the deal still go through? And what might a united Paramount-Warner Bros mean for the future of TV ad buying?
•••
0:00 Introduction
0:57 OpenAI hacks Hugging Face
10:09 EU fines Google €890m over DMA breaches
16:20 Judge halts Paramount-Warner Bros deal
In today’s MadTech Daily, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers’ first choice, according to Ofcom.
In today’s Digest, we cover digital publisher revenues falling 4.55% in Q1 2026 as AI disruption bites, Shein swinging to a US$99m quarterly loss ahead of its Hong Kong IPO, and Amazon Ads and Octave striking a deal to bring News UK’s audio brands to Amazon DSP.
In today’s Digest, we look at China fining Trip.com US$765m for monopolistic conduct, WBD taking Amazon to court over alleged executive poaching, and a podcast industry coalition proposing new standards for measurement and attribution.
In today’s MadTech Daily, we look at the court pausing the Paramount–Warner Bros. deal despite DOJ clearance, Google burning through US$6bn as AI spending soars, and Nine cutting publishing jobs as it accelerates its digital shift.
In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by Attekmi CEO Roman Vrublivskyi and chief product officer Olena Chudinovych to discuss falling publisher ad supply and OpenAI's ad revenue forecast.
The first story this week covers the decline in publisher ad request volumes, driven by zero-click AI search. How can publishers address this, and what is the future of the open web and programmatic in the agentic era? The conversation then explores how the LLM ad market might progress in the next few years, taking into account projected chatbot ad revenues, with OpenAI on pace to miss its own forecast by approximately 90%.
Finally, Roman and Olena share more about Attekmi and how they are working to solve the pressing issues they're seeing in ad tech today.
•••
0:00 Introduction
1:37 Publisher ad request volumes fall by up to 41% in Q2
11:08 OpenAI's ad business on pace to miss own forecast
22:11 More on Attekmi and the ad tech industry
In today’s MadTech Daily, we cover Omnicom Media merging Hearts & Science and Mediahub into a new global network, a judge approving Anthropic’s $1.5bn settlement, and M+C Saatchi ANZ heading for a management buyout amid steep local losses.
In today’s MadTech Daily, we cover a judge halting the Paramount-Warner Bros. deal amid an antitrust challenge, Google integrating Local Services Ads into Search, and AliExpress vowing to appeal a €550m EU fine.
In today’s MadTech Daily, we cover a new study finding AI is accelerating the collapse of Google Search referral traffic, the EU fining AliExpress €550m over failures to police illegal and counterfeit products, and Beehiiv launching Community and AI Copilot as it expands beyond newsletters.
In today’s Digest, we discuss Stagwell bringing ad inventory curation in-house with a new AI platform, the EU forcing Google to open Android AI and Search to rivals under the Digital Markets Act, and Chinese AI lab Moonshot narrowing the gap with leading US frontier models.
In today’s MadTech Daily, we cover Uber and Delivery Hero joining forces, Stripe and Advent launching a $53bn bid for PayPal, and DoorDash integrating with Shopify.
On this week's MadTech Podcast, ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith join John Still to discuss Netflix’s short-form ambitions, Sky’s purchase of ITV and what went down at ATS Singapore...
Netflix Strikes Short-Form Video Deals with Major Publishers (Straits Times)
Netflix has signed licensing deals with Penske Media, BuzzFeed Studios, Condé Nast, Hearst and People Inc. for short-form video (2–20+ minutes), launching August 3 across the US, Canada, UK, Ireland, Australia and New Zealand.
They define short-form as 2-20 mins, and this move comes on the back of YouTube overtaking Netflix in daily viewing time and TikTok closing the gap…
ITV Sells Media & Entertainment Arm to Comcast's Sky for £1.6bn (Reuters)
ITV has agreed to sell its broadcast channels and streaming service to Comcast-owned Sky for up to £1.6bn, spinning ITV Studios off separately.
The combined Sky/ITV entity would command over 70% of UK TV advertising and aims to compete with global streamers, though regulators may force Sky to give up its third-party ad sales business.
ATS Singapore Wrap-Up
We’re back from a successful ATS Singapore - we had over 1000 guests present to discuss the issues, challenges and opportunities for our industry…
In today’s MadTech Daily, we cover publisher ad supply plunging by as much as 40% as AI search erodes web traffic, Spotify testing a conversational AI chatbot for Premium subscribers, and Shein and DeepSeek advancing their IPO plans.
In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more…
In today’s MadTech Daily, we look at Apple suing OpenAI over alleged trade secret theft involving former employees, Microsoft striking a deal with Nine to feature its journalism in Copilot AI results, and Integral Ad Science appointing Lidiane Jones as its new CEO.
In today’s MadTech Daily, we cover Brussels ramping up pressure on Meta over its alleged "addictive" platform design, Google expanding AI disclosure rules across Search, YouTube, and Discover ads, and an export control gap that has reportedly allowed OpenAI and Google services to reach blacklisted Chinese firms.
In today’s MadTech Daily, we cover Netflix expanding its short-form video offering through publisher content deals, YouTube becoming the UK's leading podcast platform, and OpenAI launching the GPT-Live-1 voice model for ChatGPT.
It's an exciting MadTech Podcast this week as ExchangeWire's Lindsay Rowntree and John Still are joined in-person by our APAC/MENA Editor Charlotte Mceleny, as they record on location in Singapore.
Former WPP China Executive Gets Life Sentence for Advertising Kickbacks
Di Fei, former chief investment officer at GroupM's China operations, has been sentenced to life in prison over a bribery scheme in which he and colleagues allegedly received 1.2 billion yuan (~$176 million) in kickbacks between 2019 and 2023. Two colleagues also received lengthy sentences - 14.5 years and four years respectively.
Australia's ACCC Sues Amazon Over Unfair Prime Video Ad Contract TermsAustralia's competition regulator, the ACCC, is suing Amazon over unfair contract terms affecting more than one million annual Prime subscribers. It alleges Amazon used five one-sided clauses to introduce ads into Prime Video from mid-2024 without offering refunds, forcing subscribers to pay extra to keep an ad-free service they'd already paid for upfront.
Shopee and Meta Launch Instagram Affiliate PartnershipsShopee and Meta have extended their Facebook affiliate program to Instagram, letting eligible creators across Southeast Asia, Taiwan and Brazil tag Shopee products in Reels and Feed posts and earn commissions on completed purchases. The companies are also piloting paid affiliate ads, as Shopee builds out creator-led commerce to counter TikTok Shop's growth.
In today’s MadTech Daily, we cover Netflix expanding its short-form video offering through publisher content deals, YouTube becoming the UK's leading podcast platform, and OpenAI launching the GPT-Live-1 voice model for ChatGPT.
In today’s MadTech Daily, we look at Vista and Quinti making a takeover bid for Criteo, LiveRamp launching its first brand campaign following its Publicis deal, and Outvertising searching for a new CEO after Chris Dunne steps down.
In today’s MadTech Daily, we discuss Sky agreeing to a £1.6bn deal to acquire ITV’s broadcast and streaming business, Uber pausing its European Eats expansion amid its pursuit of Delivery Hero, and Alibaba Cloud capturing 40.1% of China’s AI cloud market.
In today’s MadTech Daily, we cover Meta naming a new CMO and its first-ever Chief Data Officer, Australia suing Amazon over Prime Video ads, and OpenAI expanding hiring to develop new AI advertising formats.
In today’s MadTech Daily, we cover Sony’s plan to end PlayStation disc production in 2028, and Google being ordered to pay Klarna USD$1.5bn (£1.19bn).
In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, and COO Lindsay Rowntree discuss Walmart acquiring Vibe.co, AppFlyer's $1B raise, and John's takeaways from Cannes.
The first story this week is Walmart's acquisition of Vibe.co to expand access to connected TV advertising. Their conversation looks into the convergence of CTV and retail media, leading up to the retail media panel Lindsay will be moderating at ATS Singapore next Wednesday. The second covers AppFlyer's $1B raise from advertising and technology leaders Moloco, Google, Meta, and Unity.
Finally, fresh from sunny Cannes, John shares his anecdotes, insights, and takeaways from the hot conversations that took place on La Croisette...
In today’s MadTech Daily, we cover Apple and the EU holding talks over Siri’s AI rollout, DeepSeek introducing peak-hour API pricing amid China’s AI price war, and Amazon reporting that AI-referred purchases have doubled.
In today’s MadTech Daily, we cover Shopee and Meta teaming up on Instagram affiliates, the UK regulator targeting Apple and Google’s app store payment rules, and TAG demonetising World Cup pirate sites.
In today’s Digest, we discuss Sky agreeing to ITV Broadcast Acquisition, a study finding that YouTube creator content is shaping AI assistant answers, and Carat being named Media Network of the Year amid the industry’s AI-driven shift
In today’s MadTech Daily, we cover the BBC expanding its YouTube strategy with 24-hour news streaming tests, DeepSeek expanding hiring as China’s AI talent race intensifies, and Asda teaming up with Amazon in a UK-first retail media and ad tech partnership.
In this special episode of The MadTech Podcast, Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.MENA’s ad tech ecosystem is ascending in maturity. The region’s cultural cycles and consumption patterns provide unique growth vectors, with strong momentum in open internet channels, CTV, retail data, telco-enabled identity, and DOOH. Education and local presence are needed to unlock value and shift budgets from walled gardens, while fragmented regulations make identity solutions a priority.
Agentic AI is poised to help the region leapfrog stages of digital evolution, redefining discoverability, performance, and the advertising value chain. Over the next 3-5 years, agents will drive omnichannel planning and enable regional brands’ global expansion. As consumer discovery shifts to LLMs, prompting becomes a core marketing lever, while backend AI will redefine scale and profitability in programmatic.
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We're delighted to be heading to MENA for our first ever ATS Dubai event in November. If you're interested in commercial opportunities at the event, contact sales@thewirecorp.com.
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0:00 Introduction
1:09 MENA ad tech growth & maturity
3:09 Challenges and driving issues in MENA market
5:54 MENA cultural approaches and fragmentation
9:00 Opportunities for growth across the open internet
12:54 MENA activations vs. other regions
15:55 Future of MENA advertising & ad tech
20:21 LLMs and changing consumer behaviour
In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, Forbes testing a creator-led strategy to expand its reach, plus the biggest announcements, deals, and talking points emerging from Cannes.
In today’s MadTech Daily, we cover AppsFlyer raising USD$1bn with backing from major advertising industry players, plus the biggest announcements, deals, and talking points emerging from Cannes.
In today’s MadTech Daily, we cover the Latest from Cannes 2026, the podcast industry being worth more than previously estimated, and Channel 4 adding new partners to its ad tech stack.
In today’s MadTech Daily, we look at Penske Media acquiring the Vox Media portfolio in a major publishing deal; Telegram losing its appeal against an app block in India; and the Attorney General ordering a government department off X over disinformation fears.
In this episode, Ant Hopper of the 99ers sits down with ExchangeWire's Rachel Smith and Grainne Reid to discuss the UK social media ban for under-16s, Google's AI search changes and the data landscape as Accenture buys Whalar
In today’s MadTech Daily, we cover Ant Group transforming Alipay into an AI-powered platform, Hyundai testing containerised ad tech, and Coupang being hit with a record fine over a massive data breach.
In today’s MadTech Daily, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns.
In today’s MadTech Daily, we discuss Fox agreeing to a USD$22bn Roku Deal to boost streaming, Pinterest adding Amazon storefront links, and e-commerce giant Coupang being fined a record sum over a data breach.
In today’s MadTech Daily, we cover Publicis and TTD settling dispute, The Advertising Association unveiling a new global identity, and Coupang being hit with a record fine over a data breach.
In today’s MadTech Daily, we cover ChatGPT Ads landing its first Conversion API partner in LiveRamp, Seven’s parent company cutting jobs as TV earnings fall, and Amazon DSP integrating Adelaide attention targeting.
In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.
The first story this week is MENA becoming the world's fastest-growing digital advertising market. The team discuss the biggest categories in the region and their expectations for future growth. The second covers the CMA imposing new measures on Google search, and whether this affords publishers greater protection in the AI era.
Finally, UK ad exports recorded a £19.4bn milestone in 2025. Is the UK proud enough of its advertising industry, and what's being done to further promote it?
•••
July 8th, Sands Expo & Convention Centre. ATS Singapore 2026. This year marks fifteen years of ExchangeWire bringing together the people who actually run this industry in APAC. We’ve got some great speakers lined up, including Index Exchange CEO Andrew Casale, on stage in conversation with Ciaran O’Kane.
That's before you factor in the rest of the people on stage and in the room: senior buyers, sellers, traders, and decision-makers. *This is where the industry figures out what it's going to do next, and you need to be in the room.
Secure your ticket now → https://events.exchangewire.com/ATSSingapore2026
•••*
0:00 Introduction
0:53 MENA digital advertising spend hits $8.185bn
6:35 Maturity of MENA ecosystem vs. other markets
9:05 CMA imposes conduct requirement on Google
18:16 Is Google being made an example of?
21:08 ATS Singapore 2026 speaker lineup
22:58 UK ad exports hit £19.4bn
In today’s MadTech Daily, we cover Netflix bringing Upfronts to the UK for the first time, Brussels forcing Meta to allow rival AI services on WhatsApp, and Italy’s Bending Spoons filing for a US IPO.
In today’s MadTech Daily, we look at MENA becoming the fastest-growing advertising market, Whalar joining Accenture in an acquisition deal, and VCCP unveiling a new retail media offering alongside an ECD appointment.
In today’s MadTech Daily, we discuss Portugal fining telecoms companies over ad collusion, The Trade Desk’s CRO stepping down after seven months, and software buyouts falling to pandemic-era lows amid an AI-driven market rout
In today’s Digest, we cover Google introducing Search Profiles in Discover, Roblox expanding ads to children under 13, and Singtel securing AI funding through a partnership deal in Singapore.
In today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, and Peer39 strengthening its verification offering through a deal with Adloox, and Malaysia’s under-16 social media ban taking effect on 1st June.
Is the industry sleepwalking into a creative quality crisis? Why are we still building retail media on first-wave infrastructure? Are marketers ready to adopt audio as a full funnel channel?
This week, we're handing the mic over to our audience for another mailbag special. We’ve gathered burning questions from across the ad tech landscape and put them to our team, who’ll dive in and answer as best they can…
In this episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss generative AI content, retail media, and audio. The conversation explores if AI is doing more harm than good to public perceptions of advertising, the pace of retail media's evolution, and measurement challenges with audio channels.
Thank you to DAIVID's Barney Worfolk-Smith, VML's Kiessé Lamour, and Audion's Kamel El Hadef for this month's questions!
Got a burning question for the ExchangeWire team? Send your questions over to us and we'll answer in our next monthly mailbag special...
0:00 Introduction
0:47 Is the industry sleepwalking into a creative quality crisis?
20:46 Why are we still building retail media on first-wave infrastructure?
33:53 Are marketers ready to adopt audio as a full funnel channel?
In today’s MadTech Daily, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round.
In today’s MadTech Daily, we cover UK ad exports reaching £19.4bn, Tencent readying an AI agent for China’s most-used app, and Anthropic making its public market debut amid the AI surge.
In today’s MadTech Daily, we cover Perplexity facing a CNN lawsuit over a copyright dispute, Amazon launching new bidstream signal tools, and Pichai downplaying fears around ‘Google Zero’.
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.
In this special episode of The MadTech Podcast, Dave Barr and Nick Fletcher, co-founders of TruTxt, join ExchangeWire's John Still to discuss localisation and monetisation of international publisher traffic.
TruTxt is FirstPartyStudio’s first incubation supported by FirstPartyCapital. The AI-powered platform helps publishers grow international audiences, improve engagement, and increase revenue through real-time content translation, localisation, and advertising optimisation infrastructure.
Dave and Nick discuss the challenges faced by the publishing industry and the global traffic dilemma. While digital publishers are attracting an increasingly global audience, non-local language traffic is often deprioritised. As content consumption shifts towards multimedia, translation and localisation will unlock more opportunities for publishers to regrow lost traffic and revenue.
0:00 Introduction
2:51 What are the challenges faced by publishers?
6:38 Barriers to monetising international traffic
9:03 Revenue and opportunities in content translation
15:32 Applications of content localisation in different sectors
17:02 How is AI being used to scale technology?
20:33 AI translation in multimedia and video
In today’s Digest, we cover Temu being hit with an EU fine over unsafe product sales, ChatGPT adding cost-per-action advertising, and YouTube rolling out AI content detection and labeling.
In today’s Madtech Daily, we cover the Supreme Court rejecting Meta’s appeal in an addiction case, Instagram banning betting ads featuring Kane and Haaland, and an IPA report warning that ‘small thinking’ is hurting advertising.
In today’s MadTech Daily, we cover ITN launching YouTube subscriptions for archive content, AI guardrails being removed from Meta and Google’s models, and Pope Leo challenging Big Tech in a new AI encyclical.
In today’s MadTech Daily, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup.
How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?
In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0.
The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta’s ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.
*Lindsay was referring to Meta’s Advantage+, not Automated+0:00 Introduction
1:12 How much did Publicis acquire LiveRamp for?
11:06 What percentage of UK digital advertising businesses are using AI?
23:25 What figure is Meta’s ad revenue projected to hit in 2026?
In today’s MadTech Daily, we look at The Telegraph and AMI launching a £1m media fund, and Murdoch acquiring Vox Media, New York Magazine, and a podcast network.
In today’s MadTech Daily, we discuss OpenAI committing USD$234m as Singapore signs new AI deals, Google debuting a new AI model amid pressure from coding rivals, and UK advertising returning to Cannes Lions.
In today’s MadTech Daily, we cover Musk losing the OpenAI trial after a two-hour verdict, Google and Blackstone launching an AI cloud venture, and HBO Max debuting podcast content in Europe.
In today’s MadTech Daily, we cover terrestrial TV switch-off plans coming under government review, Baidu saying AI is now its primary growth driver despite a revenue drop, and Anthropic set to brief a global watchdog on Mythos cyber flaws.
In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful’ brands.
In this episode of The MadTech Podcast, Kashif Dalvi, digital strategy partner at the7stars, joins ExchangeWire COO Lindsay Rowntree and John Still, head of content.
The first story is Alibaba integrating Qwen into Taobao, its biggest e-commerce platform. They discuss if the future of search lies in fluid conversations, and compare the latest developments in AI and e-commerce across different regions. The second story covers Instagram's plans to expand into long-form CTV content, emulating YouTube.
Finally, Amazon data will become available on Netflix inventory in the UK and wider EMEA region from next week. What can advertisers gain from this integration, and which players stand to lose the most from it?
0:00 Introduction
1:24 Alibaba integrates Qwen into biggest e-commerce platforms
18:54 Instagram plans long-form content for CTV
29:44 Amazon data to become available on Netflix inventory
In today’s MadTech Daily, we cover ministers being urged to act as AI adoption hits 95%, Ofcom drafting new rules for streaming platforms, and Tencent missing Q1 forecasts while doubling down on AI.
In today’s Digest, we cover Meta’s ad business set to reach $240bn amid a market surge, Alibaba’s AI revenue posting its 11th straight quarter of triple-digit growth, and Netflix being accused of spying in a Texas lawsuit.
On today’s MadTech Daily we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California.
On today’s MadTech Daily we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV.
On today’s MadTech Daily, we cover OpenAI expanding ChatGPT ads globally as The Trade Desk’s CSO joins the company, Meta taking Ofcom to court over online safety penalties, and Apple agreeing to a USD$250m payout over Siri AI misrepresentation.
In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content.
The first story this week is the four tech giants collectively earning over $100bn in ad revenue in Q1 of 2026, with Alphabet in the lead. The team discuss areas of growth for the walled gardens and the 'squeeze' of the open web. The second dives into generational differences in news consumption habits, and how news brands can turn that trust into value for advertisers and agency partners.
Finally, Omnicom has been testing live media buys with AI agents, cutting out the ad tech middlemen. What does this mean for agencies, and how dramatically could it change the ad tech landscape?
0:00 Introduction
0:58 How much did Meta, Alphabet, Microsoft, and Amazon earn in ad revenue in Q1?
9:45 How are different age groups accessing news?
20:01 How is agentic media buying changing the ad tech landscape?
On today’s MadTech Daily we cover Meta preparing AI agents to perform tasks for users, the EU easing AI restrictions, and Meta asking a judge to throw out the verdict for its social media addiction case.
On today’s MadTech Daily we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding, Amazon taking aim at supply chain dominance, and publishers suing Meta over AI training copyright claims.
On today’s MadTech Daily we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom’s data and commerce role, and Image AI models outpacing chatbots in app growth
On today’s MadTech Daily, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC lawsuit over his Twitter purchase, paying a USD$1.5m fine.
In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree.
Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure. The team discuss the technical side of Index Cloud and how it changes bid mechanics on the open web. The second story covers Meta's plans to extend its advertising offerings into CTV. Finally, they look into News UK's synthetic audience-planning tool, Times ExplorAItion, and the ways publishers are leveraging their first-party data to better target audiences.
0:00 Introduction
0:58 Bedrock Platform debuts first containerised DSP
15:12 Meta looks to CTV to fuel advertising growth
26:55 News UK launches tool with Times first-party data
On today’s MadTech Daily, we discuss Meta being found in breach of EU law over child safety and it opening its ads ecosystem to third-party AI. We also cover big tech surpassing $100bn in Q1 ad revenue as well as Uber expanding into hotels through an Expedia deal.
On today’s MadTech Daily, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend seeing 30.5% growth in Q4 2025.
On today's MadTech Daily we discuss Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot.
On today’s MadTech Daily, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen targeting and prove ROI, plus Musk and Altman heading to trial in a high-stakes battle over OpenAI’s future.
In today’s MadTech Daily, we discuss ChatGPT beginning to show ads to logged-out users, and Norway planning an under-16 social media ban as Turkey passes an under-15 ban. We also look at Meta launching an Instagram spinoff app, ‘Instants’.
What was the minimum spend commitment from advertisers on ChatGPT ads? Which marketing spend category was the standout performer in Q1 of 2026? What is the percentage of active social media users in the UK in 2026?
In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and head of content, John Still. They look into advertising on AI platforms, the latest IPA Bellwether Report, and the decline of social media use in the UK.
0:00 Introduction
1:05 Price drops for ChatGPT ads
9:51 IPA Bellwether Report: Q1 2026 marketing spend
20:36 Active UK social media users decreasing
On today’s MadTech Daily we cover WBD shareholders approving the Paramount–Skydance merger, WPP restructuring its commerce capabilities, and PayPal targeting streaming TV ads.
On today’s MadTech Daily we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud, the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms.
On today’s MadTech Daily we cover California filing a price-fixing legal claim against Amazon, Singapore proposing a global standard for generative AI testing, and Apple naming John Ternus as CEO successor to Tim Cook.
On today’s MadTech Daily we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs despite an overseas surge.
Today's MadTech Daily covers advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts.
Today’s MadTech Daily covers OpenAI building a tool to track ChatGPT ad conversions, UK MPs voting down under-16 social media ban for a second time, and Publicis’ CEO ruling out launching a rival for The Trade Desk.
On today’s MadTech Daily we cover investor expectations for Netflix after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm
On today’s MadTech Daily we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’.
Today's MadTech Daily looks at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices.
On today’s MadTech Daily we cover OpenAI launching its Ads Manager and lowering the minimum spend for its ads pilot, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube's 90-second unskippable ads amid a CTV push.
In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-publishing crossover, and the streaming market.
The first story this week is OpenAI's acquisition of the tech and business talk show, Technology Business Programming Network. The team discuss what this says about OpenAI's strategy, and what it means for TBPN. The second covers CNN International Commercial’s move into agentic infrastructure, and the opportunities and pitfalls of agentic transactions. Finally, a court in Rome has ruled that Netflix's price increases between 2017-2024 were illegal. Will this case set a global precedent for the streaming giant?
More industry insights & analysis at www.exchangewire.com
0:00 Introduction
1:00 OpenAI acquires TBPN
14:46 CNNIC builds in-house agentic infrastructure
28:19 Italian court rules Netflix price hikes illegal
Today’s MadTech Daily covers Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and Paramount debuting a publishing arm amid the exit of a president.
Today’s MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region.
Forrester report: Happydemics Brand lift delivered 47% ROI → https://get.happydemics.com/happydemics-total-economic-impact
0:00 Introduction
6:21 What are the key things needed to build and scale a business in APAC?
16:23 How does Happydemics help brands and agencies prove advertising investment?
34:29 Is APAC seeing an increase in data maturity?
39:55 What is the future of the industry?
Today’s MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal.
On today's MadTech Daily we look at OpenAI's purchase of TBPN, CNN developing its own agentic infrastructure in preparation for AI-driven media transactions, and Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok.
On today’s MadTech Daily we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date despite a 22.5% streaming boost from the Nine Olympics, and WPP Media launching ‘YouTube 5K’.
How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent buying in the future?
In this mailbag episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to answer our listeners’ biggest questions about ad tech and media. They discuss the need to prove advertising value, the rise of generative engine optimisation, and how SSPs and DSPs are adapting for an AI agent-led environment.
Thank you to Generation Media's Lauren Whyman, eight&four's Chloe Singleton, and Responsible Marketing Advisory's Emily Roberts for this month's questions!
Got a burning question for the ExchangeWire team? Drop your questions over to us and we'll answer in our next monthly mailbag special... https://forms.zohopublic.com/lindsay11/form/MadTechPodcastYourQuestionsAnswered/formperma/xpD2uD_a2V5POYx47TrUnf3ZCERYN28c1w6aS5RsuEE
0:00 Introduction
1:00 How can the industry create impact without precise, laser focused targeting?
2:26 Ciaran's chutney moment
3:22 Back on schedule
14:14 What is the credibility of tools that showcase LLM visibility information?
33:02 How likely is agent to agent buying? What does the future of the ad tech industry look like?
Today’s MadTech Daily covers OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face a class action lawsuit over the late disclosure of his Twitter stake.
Today’s MadTech Daily covers Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under-16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ striking its latest European deal with Italy’s Rai.
Today’s MadTech Daily covers Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to vote on a $111bn Paramount–Skydance takeover.
On today’s MadTech Daily we look at OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with RTVE.
In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.
They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.
0:00 Introduction
1:20 IAB Australia launches new initiative
12:51 Google patents right to replace landing pages
27:34 Apple to introduce ads in Maps
On today’s MadTech Daily, a jury finds Meta and YouTube liable for harming young users, a judge dismisses publishers’ Google monopoly claim, and the UK government is accused of shifting goalposts regarding the LHF ad ban.
Today’s MadTech Daily covers TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.
Today’s MadTech Daily covers OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X considering a new method to win back advertisers.
Today’s MadTech Daily covers ChatGPT’s slow rollout of ads frustrating partners, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.
Today’s MadTech Daily covers Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp.
On today’s MadTech Daily we discuss the UK government U-turning on their AI copyright plans, IAB Australia launching a measurement initiative, and Britannica suing OpenAI over AI training.
In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.
They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.
0:00 Introduction
1:32 Challenges of data activation
19:54 Data collection & channel selection
30:57 Connecting different specialists
40:34 The next 3 years
Today’s MadTech Daily covers Publicis advising clients to avoid The Trade Desk, Meta missing illegal financial ads in Britain, and Alibaba forming a new AI business group.
In today’s MadTech Daily we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.
Today’s MadTech Daily covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration.
Today's MadTech Daily covers the latest surrounding ads on Gemini, an AI acquisition by Publicis, and the closing arguments in the first ever social media addiction jury trial.
At what figure did Axel Springer acquire the Telegraph? What percentage of ads served on ChatGPT were retail and grocery related? How many children are taking part in the UK's trial for a potential social media ban?
In this quiz edition of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and John Still, head of content. They look into M&A in publishing, advertising in AI, and social media restrictions for under-16s.
0:00 Introduction
1:06 Axel Springer acquires the Telegraph
11:31 ChatGPT's ads trial
28:29 UK trials social media restrictions
Today's MadTech Daily covers Ofcom taking action against social media platforms for their failure to protect children under the age of 13, research demonstrating that the public opposes ads on the BBC, and Meta's acquisition of Moltbook, a social network designed for AI agents.
Today’s MadTech Daily covers Meta hiking ad fees in some European regions, a ruling from a California judge regarding AI agents, and a new Playbook launched by the IPA to help agencies with their pricing models.
Today's MadTech Daily covers Anthropic suing the US Defense Department, Meta's Oversight Board finding its deepfake moderation is falling short, and a new feature on Barb's Ads Hub.
*This podcast was recorded before recent events across the Middle East, and as such makes no mention of the geopolitical situation in the region.
In this special episode of The MadTech Podcast, ExchangeWire's head of content, John Still, is joined by Rad Arekat, founder of the Middle East Social Media & Digital Association (MESMDA).
They discuss the changes and opportunities in MENA's social media and digital industry, areas of growth and spend, and the vision for the association.
Today’s MadTech Daily covers retail ads dominating on ChatGPT, Walmart announcing the phase-out of Vizio accounts on its TVs, and the Trump Administration drawing up new rules following its clash with Anthropic.
Today’s MadTech Daily covers Axel Springer acquiring the Telegraph for £575m, Indonesia moving to implement a social media ban for under-16s, and the UK delaying AI copyright rule decisions.
In this episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join head of marketing, Grainne Reid, to discuss the agentic commerce and streaming landscapes.
They look into Meta's new shopping research tool and the conclusion to Netflix and Paramount's months-long battle to acquire Warner Bros Discovery.
0:00 Introduction
0:55 Meta tests AI shopping tool
13:47 Netflix withdraws WBD bid
On today’s MadTech Daily we cover Amazon expanding its audience segments to Netflix, the BBC floating iPlayer as a home for rival broadcasters, and the ITV reporting its latest revenue figures.
In today’s MadTech Daily, we cover Amazon eyeing a role in chatbot ad sales, News Corp landing a USD$50m (£37m) AI deal with Meta, and 85% of Europeans using ad-supported streaming.
In today’s Madtech Daily, we cover Meta trialling an AI shopping tool to challenge ChatGPT, Google planning to fill 150 tech roles in Singapore, Gemini, and eBay cutting 800 jobs, 6% of its workforce.
Today’s MadTech Daily covers the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth.
Today’s MadTech Daily covers Netflix pulling out of the bidding war for Warner Bros, Dentsu naming Takeshi Sano as global CEO, and HubSpot expanding its media reach with a Starter Story deal.
In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane to discuss streaming, retail, and out-of-home.
They look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky.
0:00 Introduction
1:51 UK streamers face 'enhanced regulation'
11:14 Rugby fans riled over in-game ads
20:16 Walmart's AI boosts order value
31:20 2025 out-of-home revenue
In today’s MadTech Daily, we cover WPP unveiling a £500m cost-cutting plan in an AI-led overhaul, ByteDance being valued at $550bn in a proposed General Atlantic stake sale, and UK news giants launching a ‘NATO for News’ AI coalition.
In today’s MadTech Daily, we look at DoorDash ending Deliveroo operations in Singapore, ITV Studios launching Studio 55 and opening its content library, as well as Apple rolling out global age-verification tools.
In today’s MadTech Daily, we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025.
In today’s MadTech Daily, we cover Germany backing social media curbs for children, the DOJ probing Netflix’s market power in its Warner deal review, and the Motion Picture Association sending a cease-and-desist letter to ByteDance over Seedance 2.0.
On today’s MadTech Daily we look at eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer.
In our very first mailbag special, ExchangeWire’s head of marketing Grainne Reid is joined by CEO Rachel Smith and John Still, head of content, to answer our listeners’ biggest questions about ad tech and media.
The team put on their media planning hats, debating where they would allocate spend across retail & commerce media, CTV, and out-of-home. They also discuss the strengths of independent agencies versus holdcos, and unpack the legal and regulatory battles shaping the industry, from antitrust trials to social media bans.
0:00 Introduction
1:27 Kerry asks: Media planning
14:01 Steve asks: Agencies
26:16 Paul asks: Investigations & policy moves
On today’s MadTech Daily we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and YouTube becoming the UK’s leading living-room screen, according to a study.
Today's MadTech Daily covers Perplexity stopping ads to protect AI trust, Havas posting APAC gains in a ‘transformative’ year, and Nvidia landing a multibillion-dollar deal with Meta.
In today’s MadTech Daily, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline
In today’s MadTech Daily, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads.
Google is facing renewed antitrust scrutiny from EU regulators over its search advertising auctions, as Alibaba’s Qwen app demonstrates massive scale by processing 120 million orders in just six days, and Saudi-backed Savvy Games Group enters talks to acquire Moonton, the gaming studio owned by ByteDance.
How many UK households have a Netflix subscription? What percentage of Meta’s total revenue comes from scam ads? What was the smartphone usage rate in the UAE in 2025?
In this quiz edition of The MadTech Podcast, ExchangeWire’s head of marketing Grainne Reid is joined by COO Lindsay Rowntree and John Still, head of content. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.
0:00 Introduction
1:14 SVOD subscription numbers
13:28 Meta scam ads revenue
21:15 Smartphone usage rates
26:01 MENA focus
In today’s MadTech Daily, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices.
In today’s MadTech Daily, we discuss Paramount’s latest attempt to buy WBD; Alphabet planning a 100-year sterling bond sale, Apple and Google proposing App Store changes after a CMA probe
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Abdelnabi Alaedinne, regional director for digital & partnerships at UM MENAT, to discuss the evolving media and advertising landscape in MENA.
Their conversation delves into emerging trends in the region, critical skills for media planners and strategists to effectively utilise AI, and balancing AI-driven efficiency with human creativity and strategy.
0:00 Introduction; MENA media landscape
5:46 Role and impact of AI
13:41 Optimisation and measurement value
27:19 Influence of planners & strategists
36:44 The next wave of media innovation
In today’s MadTech Daily, we cover Scope3 making a second round of layoffs, China fining companies for fake AI services, and Meta criticising EU action over WhatsApp AI rivals
In today’s MadTech Daily, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.
In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.
They look into Amazon Ads' Model Context Protocol, OpenAI's minimum spend for ChatGPT advertising, and Google shutting down an initiative comparing YouTube viewing with traditional TV and streaming.
0:00 Introduction
1:27 Amazon unveils MCP
12:15 OpenAI testing ChatGPT ads
21:39 Google halts Kantar & Barb initiative
In today’s MadTech Daily, we discuss Google set to double AI spending to USD$185bn (£137bn) after strong earnings, Netflix reaching 61% of UK households, according to Barb, and Baidu unveiling its first dividend alongside a USD$5bn (£3.7bn) buyback.
In today’s MadTech Daily, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.
In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.
In today’s MadTech Daily, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.
On today’s MadTech Daily, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as Nine selling 2GB and 3AW to Arthur Laundy.
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media.
Their conversation looks into shifting consumer behaviours and the move from monetisation to orchestration, exploring how agencies and data collaboration are driving a more sophisticated retail media ecosystem in the MENA region.
0:00 The new phase of retail media
8:47 Role of the agency
16:40 Data collaboration & advertising
29:55 Retail media success in 2-3 years
On today’s MadTech Daily we cover Meta planning to nearly double its AI investment amidst Q4 revenue growth, Thailand moving to tighten advertiser verification, and OpenAI teaming with Booking.com for a new UK programme.
Today’s MadTech Daily covers the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV viewing comparisons, and UK advertising hitting £12.5bn in Q3, up 11.4%.
On today’s MadTech Daily, we cover Meta testing premium subscriptions across Instagram, Facebook, and WhatsApp as well as Google agreeing to a USD$68m settlement over voice assistant privacy claims, while it receives guidance from the EU about how to help search rivals. We also cover YouTubers suing Snap over AI-related copyright infringement.
On today's MadTech Daily, we cover ICE seeking ad tech and big data tools for investigations. We also look at major Meta news, including Threads rolling out global ads and Meta banning teens from AI bots amid a youth addiction trial, as well as WPP retiring Hogarth and launching WPP Production.
On today’s MadTech Daily, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and Netflix doubling ad revenue while eyeing growth in 2026.
“If you think about GAM’s stranglehold, it’s over the open web, and the open web is in decline, so they can make the argument that [they’re] not really a monopoly.”
In this episode of the MadTech podcast, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & advisor Ciaran O’Kane and head of content John Still to discuss the TV and video landscape, shifting consumer mindsets in e-commerce, and Google’s legal battles.
They look into the BBC’s new partnership with YouTube, Temu catching up with Amazon in global cross-border e-commerce, 5 US publishers filing lawsuits against Google, and Google appealing the verdict in its search antitrust case.
0:00 Introduction
1:32 BBC and YouTube announce partnership
10:52 E-commerce: Amazon & Temu
20:57 5 US publishers file lawsuits against Google
27:23 Google appeals US landmark antitrust ruling
On today's MadTech Daily we cover TikTok using Pixels to track performance beyond its platform, Amazon launching Prebid Adapter Beta to connect ad demand, and UK Lords backing social media ban for under-16s.
On today’s MadTech Daily, we cover the BBC Group and YouTube striking a strategic UK partnership, the FTC moving to appeal a Meta antitrust ruling, and the IPA launching the IPAi Forum focused on generative AI.
On today’s MadTech Daily, we discuss Temu catching up to Amazon in global cross-border e-commerce, the UK Gambling Commission accusing Meta of ignoring illegal gambling ads, and ByteDance challenging Alibaba with an AI-powered cloud push.
On today’s MadTech Daily, we cover five US publishers suing Google over alleged ad tech manipulation as well as Google appealing a landmark antitrust verdict over its search monopoly. We also cover 60 plus MPs urging Starmer to act on an under-16s social media ban and Threads surpassing X in daily mobile users.
In today’s MadTech Daily, we look at the new ChatGPT ads, BBC teaming with YouTube, and Singapore changing laws to ease data sharing.
In this episode of the MadTech podcast, ExchangeWire’s head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree to discuss three major stories surrounding AI, consumer tech, and media power dynamics.
They look into Google’s new protocol for AI-driven commerce, Apple’s decision to tap Google’s Gemini for Siri, and Paramount’s lawsuit following Warner Bros’ rejection of its latest offer.
0:00 Introduction
0:56 Google announces Universal Commerce Protocol
13:53 Apple strikes deal with Google to use Gemini
19:50 Paramount sues Warner Bros over Netflix deal
In today’s MadTech Daily, we cover Wikimedia expanding AI partnerships across tech giants, Alibaba’s Qwen app topping 100m users, and Freely surpassing 1m weekly users.
In today’s MadTech Daily, we cover Dentsu’s bid to sell a global unit nearing collapse, the UK seeking a copyright reset between AI firms and creators, and Netflix eyeing a cash deal for Warner Bros. and HBO Max.
On today’s MadTech Daily, we cover Apple tapping Google Gemini to power AI Siri, Paramount Skydance taking Warner Bros. Discovery to court, and a study revealing publishers’ grim outlook for search.
In today’s MadTech Daily, we cover Google introducing a new AI commerce standard, Nvidia appointing its first-ever CMO, and Trump pushing back on Netflix’s Warner Bros. acquisition.
In today’s MadTech Daily we discuss TikTok splitting its US staff ahead of a potential sale, China AI listings lifting MiniMax’s shares by 87%, and Anthropic planning a $10bn raise to reach a $350bn valuation.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and COO Lindsay Rowntree for a quiz covering some of the biggest recent events in the ad tech industry. They look at ChatGPT, cookies, ad fraud, and the bidding war for WBD.
On today’s MadTech Daily, we discuss Disney’s biggest ad tech updates from CES, WBD swatting away Paramount’s latest bid, and Spotify opening the door wider for video podcasters.
In today’s MadTech Daily, we discuss the IAB revealing its Agentic Roadmap, China examining Meta’s USD$2bn Manus deal, and Amazon facing claims over unauthorised indie listings.
On today’s MadTech Daily we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.
On today’s MadTech Daily, we cover the UK enforcing a ban on junk food TV ads before 9pm, Omnicom Media working with Google on a new insights tool, and OpenAI going all-in on audio with an audio-first device expected to launch this year.
In our first MadTech Daily of 2026, we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky
Today’s MadTech Daily discusses Larry Ellison giving his personal backing to Paramount’s hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in the video podcast space.
Today’s MadTech Daily covers Google suing SerpApi over its web scraping activity, ByteDance boosting benefits for staff to attract and retain top AI talent around the globe, plus Facebook carrying out a test which limits the number of links creators and businesses can post on the platform.
In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead.
They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web.
0:00 Introduction
1:52 Rachel: “Publishers become brands, brands become publishers”
20:10 Lindsay: “Agencies”
29:54 Ciaran: “A reframing of ad tech”
In today’s MadTech Daily, we cover DoorDash partnering with OpenAI to enable grocery ordering in ChatGPT, the WBD board rejecting Paramount’s offer, and the FTC probing Instacart’s Eversight dynamic pricing algorithm.
In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate’ expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB report highlighting how digital ads shape today’s media.
In today’s Digest, we cover Meta tolerating China-linked ad fraud to protect revenue, the US suspending a tech deal with the UK amid trade frustrations, and AI becoming Santa’s helper for 2025 Christmas shopping.
In today’s MadTech Daily, we cover BBC Studios accelerating digital growth in EMEA, Reddit challenging Australia’s under-16 social media ban in court, and Amazon planning to invest over USD$35bn in India’s AI sector.
In today’s MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its ‘Avocado’ model.
In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
They discuss Paramount’s move to gazump Netflix’s acquisition of Warner Bros Discovery, US backlash against the EU’s fine on X, and the EU’s investigation into Google’s AI overviews.
In today’s MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as a look at Meta’s shift from open-source to revenue-driven AI.
In today’s MadTech Daily we look at newly released figures from Ofcom, Tencent dropping out of Paramount’s Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.
In today’s MadTech Daily, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.
In today’s Digest, we cover Paramount’s late bid for Warner, Meta securing a series of AI content deals, and China’s open-source AI reaching 30% of global usage.
In today’s MadTech Daily, we discuss Netflix's acquisition of Warner Bros Discovery, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.
In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.
In today’s MadTech Daily, we look at global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta’s AI use in WhatsApp.
On today’s MadTech Daily, we cover Anthropic hiring IPO counsel in its race against OpenAI, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red’. We also discuss Google testing AI overviews blended with AI mode, and Eventbrite being acquired by Bending Spoons.
In today’s MadTech Daily, we look at Omnicom announcing a major overhaul with new leadership and job cuts, Havas buying Unnest to boost data services, and retailers seeing an 830% jump in traffic from generative AI.
In today’s MadTech Daily, we cover publishers taking legal action against Meta over its serving of scam ads as well as the impact of this year’s Black Friday, with record online sales in the US while UK high streets saw slowing traffic. Plus Ad Net Zero celebrating five years and unveiling its global strategy.
In today’s MadTech Daily, we discuss the out-of-home advertising (OOH) industry reporting 4.4% growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.
In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry consolidation.
They look at the OAAA’s Programmatic OOH Transparency Pledge, the growth of the global out-of-home advertising market, and the European Commission’s unconditional approval of the Omnicon-IPG acquisition.
In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription service, and news ad performance leading the industry.
In today’s MadTech Daily, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed control features.
In today’s MadTech Daily, we look at US senators pushing a probe into Facebook and Instagram scam ads, ChatGPT adding a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.
In today’s MadTech Daily, we cover the EU greenlighting Omnicom’s IPG acquisition without conditions, YouTube usage reaching 84% of adults, and Alibaba’s Qwen topping 10 million downloads.
In today’s MadTech Daily, we cover Warner Bros. Discovery drawing bids from Paramount, Comcast, and Netflix, UK Champions League rights targeted by Paramount, as well as Google fighting an ad business breakup. We also discuss ChatGPT Rolling out Group Chats worldwide
In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
In today’s MadTech Daily we cover Perplexity launching a tool to simplify online shopping, a Spanish court ordering Meta to pay $550m to digital media firms, and new EU probes into Meta.
In today’s MadTech Daily, we cover shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and OpenAI striking a deal with Intuit for personal finance integration. We also discuss Meta being cleared of monopoly claims over Instagram and WhatsApp.
In today’s MadTech Daily, we look at Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project Prometheus.
In today’s Digest, we look at Havas entering talks over a potential WPP stake, Dentsu accelerating its global restructuring amid revenue declines, and a German court ordering Google to pay €572m in a price-comparison case.
In today’s MadTech Daily, we discuss the IAB launching a faster ad auction protocol, NBCUniversal preparing to debut its new NBC Sports Network, and Alibaba rolling out an AI tool to streamline sourcing.
On this week's podcast, Samara Hocihara of the Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new Browser Wars.
Check out the winners from The Wires Awards 2025
In today’s MadTech Daily, we cover the EU planning a new probe into Google over news rankings, Tencent’s profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services.
In this special episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Bastiaan Spaans, Chief Commercial Officer at digitalAudience, and Remco Steen, Manager of Advertising Technology at Mediahuis Netherlands, to discuss their companies' latest partnership.
They look at data distribution and collaboration between publishers, brands, and agencies, tools like data clean rooms, and how publishers are experimenting with their monetisation strategy.
In today's MadTech Daily, we look at the latest announcements from ITV’s Palooza event, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.
In this special episode of the MadTech Podcast, ExchangeWire’s head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US.
They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.
In today’s MadTech Daily, we look at Trump threatening a USD$1bn lawsuit against the BBC over the editing of a Panorama broadcast, TikTok and iHeartMedia launching a podcast network to tap the creator economy, and Netflix eyeing original video podcasts. We also discuss Wikipedia urging AI developers to use its content responsibly.
In today’s MadTech Daily, we cover Amazon expanding its global reach with a low-cost Bazaar app, OpenAI proposing teen safety standards amid rising scrutiny, and the Daily Mail seeing its traffic disrupted.
In today’s MadTech Daily, we cover Comcast looking to buy ITV’s broadcast arm for £2bn, Apple nearing a USD$1bn deal to power a Siri overhaul with Google’s Gemini AI, and the EU weakening its landmark AI Act amid Big Tech pressure.
In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree.
They look at UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.
They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.
In today’s MadTech Daily, we discuss documents revealing Meta’s profits from scam ads, Netflix entering its third year of ads with an eye on the future, and Snap soars surging after a USD$400m Perplexity AI deal.
Today, we look at Amazon suing Perplexity over its AI shopping assistant, Epic and Google settling their lawsuit, and People Inc. signing an AI deal with Microsoft.
In today’s MadTech Daily, Dot discusses Amazon Ads expanding its sports streaming inventory, Getty and Perplexity inking a multi-year deal to power AI search visuals, as well as Sky, BBC, and ITN urging a crackdown on Big Tech.
In today’s MadTech Daily, we discuss tech giants stepping up efforts to fix AI security flaws; Alibaba investing USD$281m to expand Taobao stores; and the global TV and video market on track to hit USD$1tn by 2030.
In today’s MadTech Daily, look at Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry.
In this MadTech Podcast team episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree.
They look at Apple Maps moving towards ad monetisation, Comcast making their linear TV inventory available programmatically for advertisers, and the launch of the new Ad Context Protocol (AdCP).
They discuss Apple’s and Google’s relationships with long tail businesses, the state of the TV landscape for media buyers, and the adoption of ad tech industry standards.
In today’s MadTech Daily, we cover Bending Spoons acquiring AOL for $1.5bn, WPP’s new CEO issuing a profit warning, and Meta’s ad revenue jumping 26% in Q3.
In today’s Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.
In today’s MadTech Daily: ChatGPT adds a PayPal wallet, Musk launches an AI encyclopedia, plus StarHub and Mediacorp team up to enhance the viewing experience for customers in Singapore
In today’s MadTech Daily, we discuss Apple planning ads for Maps, X losing its advertising boss, and the EU’s preliminary findings that Meta and TikTok broke transparency obligations.
In today’s MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Charlotte Stavrou, founder & CEO of SevenSix Agency.
They look into global ad spend figures from WARC, Meta implementing safeguards around AI character chatbots for children, and Instagram testing skippable ads in Reels.
They also discuss social media algorithms and the dominance of big platforms, the repercussions of AI on children, and the state of creator marketing.
On today’s MadTech Daily, we cover Amazon introducing a service built for real-time bidding, Reddit targeting Perplexity with a data-related lawsuit, and Alibaba’s Quark app launching an AI chatbot.
In this MadTech Podcast special, ExchangeWire COO Lindsay Rowntree is joined by Curt Larson, Chief Innovation Officer at Equativ, to talk about how AI is changing the way people search, click, and advertise.
Following a survey by Equativ on the effects of AI from a consumer perspective, they discuss how the surge in LLMs has influenced consumer needs and behaviour, what this means for advertisers and publishers, and the opportunities it presents for the ad tech industry.
See the infographic at: https://www.equativ.com/research/infographic-the-ai-effect-new-habits-fewer-clicks-and-a-changing-ad-landscape
In today’s MadTech Daily, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix expanding into interactive experiences as its shares fall on a Brazil tax hit.
In today’s MadTech Daily, we discuss Google abandoning Privacy Sandbox, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.
In today’s MadTech Daily, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.
In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia.
They look into Google’s strategic market status and the inclusion of AI search, TikTok’s plans to cut 439 content moderation jobs in London, and Sharb Farjami’s appointment at Reddit.
They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.
In today’s MadTech Daily, we discuss the ad industry unveiling the new AdCP standard for agentic AI, major publishers facing a wave of patent lawsuits, and Walmart teaming up with OpenAI for AI-first retail.
In today’s MadTech Daily, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.
In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.
In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs call to probe job cuts to TikTok’s content moderation team.
In today’s MadTech Daily, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.
In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC.
They discuss the opt-out model in OpenAI's video generation platform, Sora, US concerns about Chinese DeepSeek models, and regulations in China's AI landscape.
The conversation dives into IP and content rights, notions of privacy and accuracy in Asia and the West, and authentic versus synthetic content.
In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling AI monitoring, and New York City suing social media firms for allegedly addicting kids.
In today’s MadTech Daily, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.
In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.
In today’s MadTech Daily, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.
In today’s MadTech Daily, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling , Spotify joining Amazon DSP, and NBCUniversal andYouTube TV inking a deal to add Peacock and sports.
In this episode of the MadTech podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & advisor Ciaran O'Kane and head of content John Still.
They discuss the FTC's finalised ad rules for the Omnicon-IPG acquisition, OpenAI's ad tech growth, and Spotify's new policies to tackle the misuse of AI.
Today's MadTech Daily looks at Meta planning to use conversations people have with its chatbots to personalise ads on its platforms, OpenAI's plans to enter the social space, and a new order issued by the UK government for Apple's user data.
In today’s MadTech Daily, we cover Spotify’s CEO exit bringing dual leadership, Epic saying Apple’s install changes slash drop-offs, and The Trade Desk overhauling its digital ad data marketplace.
In today’s MadTech Daily, we cover OpenAI rolling out Instant Checkout and Sora requiring a copyright opt-out. We also discuss Google settling the Trump Jan. 6 ban case for USD$24.5m and Havas and Horizon launching a USD$20bn media network.
In today’s MadTech Daily, we cover a record-breaking deal closed by Electronic Arts, the FTC giving final approval to the Omnicom–IPG deal on the condition of certain ad rules as well as Anthropic tripling its global staff as AI demand surges.
Today, we look at Meta launching a UK ad-free subscription, Trump signing TikTok’s transfer to US owners, and OpenAI planning an in-house ad tech build.
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ellie McDonough, programmatic director at Dentsu.
They discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and UK broadcasters rejecting the idea that they should partner in order to take on the streaming giants.
(Since this podcast was recorded, Trump has signed an executive order stating the terms of a deal to transfer TikTok's US business to a US owner. Rupert Murdoch's investment has also been confirmed.)
In today's MadTech Daily, Dot discusses Apple opposing the EU's regulations, Google taking its Epic case ruling to the Supreme Court, and Microsoft partnering with OpenAI rival, Anthropic.
Today's MadTech Daily covers Novacap acquiring IAS for USD$1.9bn, Microsoft plotting an AI marketplace for publishers, and LinkedIn training AI on member profiles. It also discusses Canadian watchdogs concluding TikTok fails on child data protection.
In today’s MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise.
In today’s Madtech Daily, we discuss the Murdochs being tipped for the TikTok deal, ad giants shifting their climate stance, Google’s ad tech monopoly trial kicking off, and Amazon facing a jury over Prime sign-ups.
In today’s MadTech Daily, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.
They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix’s premium ad inventory to Amazon’s DSP, Amazon Ads.
They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons’ acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent.
In today’s MadTech Daily, we discuss Verve Group acquiring Captify, Meta Seeking AI content deals with media firms, and China dropping its Google antitrust case.
In today’s MadTech Daily, we cover Trump hailing a deal with TikTok as China pushes algorithm use, Amazon expanding ad integration with SiriusXM, and the UK and US sealing a $42bn tech pact.
In today’s MadTech Daily, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban
In today’s MadTech Daily, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.
In today’s MadTech Daily, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.
In this team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by COO Lindsay Rowntree, head of content John Still, and research lead Mat Broughton.
They discuss the latest news surrounding Google, including its €2.95bn (£2.55bn) fine from the EU and the lawsuit brought against it this week by PubMatic. They also discuss highlights from this year’s ATS London, which took place on Tuesday.
In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding more features to Community Notes.
In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK ad-funded SVOD reach tripling, and Meta adding alerts to Community Notes fact checks.
In today’s MadTech Daily, Dot discusses PubMatic suing Google over its advertising monopoly, Magnite acquiring streamr.ai, and YouTube breaking its live-stream record with an NFL game.
In today’s MadTech Daily, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.
In this MadTech Podcast special episode, ExchangeWire editor Aimee Newell Tarín is joined by Kathryn Bean, media planning lead at Miroma Founders Network, to discuss TV fragmentation.
Bean will be on a panel at ATS London on Tuesday 9th September discussing the topic further. You're still in time to register for the event here, if you want to catch the discussion.
In this podcast episode, Bean expands on:
- The current fragmentation of the TV landscape
- The biggest challenges advertisers are facing when it comes to fragmentation
- How advertisers can use fragmentation to their advantage
In today’s MadTech Daily, we discuss the Arc browser maker being acquired, Apple preparing a Siri search tool, OpenAI launching an AI hiring platform, and smartphones pushing streaming past linear TV in Germany.
In this team episode of the MadTech Podcast, editor Aimee Newell Tarín is joined by CEO Rachel Smith, and research lead Mat Broughton.
They discuss the latest news from this week surrounding Google's antitrust search case, looking at whether the changes the tech giant has been forced to implement will have a significant impact on the ad tech ecosystem, and whether we can still expect a breakup of Google in its ad tech monopoly case.
They also look ahead to ATS London next week, revealing what they're most excited about and what will be new at this year's event.
If you want to join us at ATS London next week and haven't got a ticket yet, you're still in time – register here: https://events.exchangewire.com/ATSLondon2025#/buyTickets/selectTickets
In today’s Madtech Daily, we cover Google facing a USD$425m privacy payout and a USD$381m fine in France over consumer failures, Europe backing a US-EU data deal, as well as Amazon finalising its acquisition of Axio.
In today’s Madtech Daily, we cover Google avoiding the sell-off of Chrome in its search antitrust trial, Disney agreeing to pay $10m to settle the FTC kids’ privacy case, and Singapore warning Meta to curb scams or face a fine.
In today’s MadTech Daily, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.
In today’s MadTech Daily, we discuss Meta’s AI shake-up as leaders weigh up Google and OpenAI models amid new hires, Australia’s social media ban for kids presenting risks, and Publicis Groupe Australia launching Influential agency.
Today's MadTech Daily discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft debuting its first in-house AI models.
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Teodora (Teddy) Tepavicharova, programmatic strategy at Condé Nast.
They discuss Meta inflating its ad performance, TikTok's newly introduced AI mandate for brands selling through the platform, and AI worming its way into journalism.
In today’s MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.
In today’s MadTech Daily, we discuss Disney strengthening its European content slate with a ZDF deal, Anthropic settling its piracy case, and Perplexity’s new revenue model rewarding publishers for AI articles used by its AI.
In today’s MadTech Daily, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.
On today's MadTech Daily: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer.
In this episode of The MadTech Podcast, ExchangeWire's Aimee Newell-Tarin and Mat Broughton are joined by Ross Jenkins, EMEA and APAC CEO, Mediahub, to discuss Meta's AI restructuring, zero-click search tools, and agency roles in media buying.
On today's MadTech Daily: TikTok AI Mandate, Snapchat's New Location Ads and Nielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSumVisit: ExchangeWire.com
Upcoming event: ATS LONDON, September 9th
In today’s MadTech Daily, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Chloe Singleton, performance director at social and content agency eight&four for a conversation about attention through the lens of paid social.
Chloe expands on: * How attention is reshaping the advertising ecosystem * The main benefits for advertisers using attention as a metric for paid social * Some of the challenges advertisers are facing when it comes to attention in paid social * How attention within the paid social landscape might develop in the coming years
In today’s MadTech Daily, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s Go Plan debuting in India.
In today’s MadTech Daily, we discuss Google being fined $36M over Aussie telco deals, Meta planning a fourth AI shake-up in six months, and EU digital rules stalling a US trade statement.
On today's MadTech Daily: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger.
In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Simi Gill, head of digital at The Kite Factory, to discuss the latest in media and marketing.
They examine Elon Musk’s plans to bring ads to Grok, Google denying that AI Overviews is killing website traffic, and lawmakers urging Meta to shut down its new Instagram Map.
In today's MadTech Daily, Dot discusses Dentsu's revenue dipping, Paramount's latest strategy plans, and a new AI feature from Google.
In today’s MadTech Daily, Dot discusses Perplexity bidding billions for Chrome, tech firms stepping up their ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter.
In today’s MadTech Daily, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC rights while Fox and ESPN launch a streaming bundle, and Musk’s xAI suing Apple over app store rankings.
In today’s MadTech Daily, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand visibility.
In today’s MadTech Daily, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ordering a US lobbying blitz against the EU tech law.
In this episode of the MadTech Podcast, head of marketing Grainne Reid is joined by head of content John Still and Georgia Goodwin, chief client officer at influencer marketing agency Digital Voices.
They look at the drop in the number of Brits consuming news brands through print and online formats, creator rates skyrocketing as they capitalise on brands’ growing interest, as well as the latest from Reddit and Snap including financial figures, declining users, and using AI to their advantage.
Watch the video: https://www.youtube.com/watch?v=0oIX5nVMu6E&t=1342s
In today’s MadTech Daily, we discuss Google denying its AI Search features hurt web traffic, Nielsen and WPP teaming up for audience measurement, and Amazon cutting Wondery jobs while reshaping its audio unit.
In today’s MadTech, Daily, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its ad-free streaming service ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.
In today’s MadTech Daily, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through print or online news brands.
In today’s MadTech Daily, we discuss Apple’s new ‘Answers’ team aimed at enhancing AI search capabilities, OpenAI’s $8.3bn fundraising round, and Shein’s €1m greenwashing fine in Italy.
In today’s MadTech Daily, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case.
In this ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid is joined by CEO Rachel Smith, and head of content John Still, to discuss the latest headlines in the TV and streaming landscape.
They examine the surge we’re seeing in ad-supported streaming, ITV announcing a new cost-cutting drive as its profits fall, and UK media regulator Ofcom proposing that YouTube should promote videos made by public service broadcasters.
In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement on Meta platforms. We also look at Barb beginning to track YouTube TV viewing, and TikTok debuting a positive-only version of its app in the EU.
In today’s MadTech Daily, we cover YouTube becoming the top TV choice for children, YouTube being added to Australia’s social media ban for under 16s, as well as Havas reporting solid H1 results and expanding in Southeast Asia.
In today’s MadTech Daily, we cover Google and Microsoft launching new AI features in search and browsing, Warner Bros Discovery revealing further details of its split, and Temu being accused of violating EU online safety law
In today’s MadTech Daily, we discuss Meta’s suspension of political ads in the EU and UK advertising rising 8% in the first quarter. We also cover strategic acquisitions in media with Netflix bundling with MBC, and Skydance sealing its deal with Paramount.
In today’s MadTech Daily, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Kate Ross, co-founder and CEO of agency eight&four, for an AI special looking at the latest headlines surrounding the technology.
They discuss Netflix using AI in one of its shows for the first time, Meta resisting the EU's AI code of conduct, as well as the UK's AI audit standards which are due to be launched at the end of the month.
In today’s MadTech Daily, we cover the UK targeting Apple and Google’s mobile dominance, ITV reporting a 30% profit fall in the first half of 2025, and Google trialing shopping ads in Gmail.
In today’s MadTech Daily, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.
Today’s MadTech Daily discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic’ surging 49% as ad blockers obscure 1 billion users.
In today’s MadTech Daily, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.
In today’s MadTech Daily, we discuss HP launching an ad network, OpenAI introducing in-app purchases in a revenue push and launching ChatGPT Agent, as well as Meta settling an $8bn privacy lawsuit.
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Chris Andrews, head of marketing technology at Miroma Founders Network, to discuss the latest in ad tech, media, and marketing.
They look at OpenAI’s decision to launch a web browser, a study which highlights the importance of trust as a business driver, and UK ad agencies coming together to call for a ban on fossil fuel advertising.
In today’s Madtech Daily, we discuss AliExpress, TikTok, and WeChat facing privacy complaints, Publicis’ quarter 2 growth being boosted by creative and media, and WPP’s campaign encouraging UK investment.
In today’s MadTech Daily, we cover AI summaries on Google Discover raising publisher concerns, Omnicom topping estimates on APAC strength but seeing its profitability decline, and generative AI adoption in video ads soaring.
In today’s MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.
In today’s MadTech Daily, we cover TripleLift laying off staff amid cuts, xAI seeking a $200bn valuation in its next fundraise, and Hearst taking over the Dallas Morning News after 140 years.
In today’s MadTech Daily, we cover ITV and Disney’s new content-sharing deal, Meta’s GDPR violation ruling in Germany, and the EU’s progress on its AI code of practice.
On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.
Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...
In today’s Madtech Daily, we discuss WPP appointing Cindy Rose as CEO, OpenAI entering browser market to challenge Chrome, and Linda Yaccarino stepping down as X CEO
In today’s Digest, we discuss WPP cutting outlook after client losses, Seedtag appointing Brian Gleason as CEO, and trust being ranked key business driver.
In today’s MadTech Daily, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU
In today’s MadTech Daily, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools.
In today’s MadTech Daily, we discuss the UK ad industry calling for a fossil fuel marketing ban and Google found to be underestimating its carbon emissions. We also cover AI factchecking on X sparking conspiracy concerns, and UK marketers citing creator relationship management as a key scaling hurdle.
In today’s MadTech Daily we discuss ChatGPT referrals failing to match drops from Search, Google’s new Search proposal to avoid an EU antitrust fine, and the IPA urging the reform of legacy agency pricing structures.
In today’s MadTech Daily, we cover legal developments including Google being fined $314.6m and Paramount settling the ‘60 Minutes’ lawsuit with Trump. We also look at X’s UK audience drop among the top 25 publishers, and the US Senate’s rejection of a ban on state-level AI regulation.
In Today’s Digest, we discuss a class action against Microsoft Ireland Operations, Netflix–NASA’s deal to boost live streaming lineup, Apple’s consideration of Anthropic or OpenAI to power Siri, and John Lewis rolling out an offsite ad offering.
In this episode of the MadTech Podcast Special, Mike Kadin, founder and CEO, RedCircle, joins ExchangeWire's Mat Broughton to discuss programmatic audio.
During the discussion, Kadin reveals:
- How programmatic ad tech is evolving within audio according to listener habits
- How brands can ensure brand safety and measurable impact across audio
- The current and future relationship between creators, advertisers, and audio platforms
In today’s MadTech Daily, we discuss Google’s soaring carbon emissions, Canada dropping a tech tax amid Trump trade talks, and Facebook requesting Meta AI access to unshared camera roll photos.
In today’s MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model.
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Uma Ranganathan, head of solutions development at dentsu APAC.
They discuss the tech trial carried out in Australia as the country moves towards fully implementing a ban on social media platforms for under 16s, the UK's advertising watchdog criticising ageism in ads, and the trading truce between China and the US.
In today’s MadTech Daily, we discuss a US Judge siding with Meta in an AI copyright lawsuit, authors suing Microsoft over AI training on books, and subscriptions surpassing display ads for UK digital publishers.
In today’s MadTech Daily, we discuss a US federal court backing Anthropic on an AI training copyright lawsuit, Japan’s FTC penalising Dentsu and others over Olympic bids, as well as IPA’s TouchPoints data revealing mobile topping TV in UK consumers’ screen habits.
In today’s MadTech Daily, we cover the CMA’s proposed search overhaul to curb Google’s dominance, the FTC’s intervention in the Omnicom-IPG merger, and the eSafety commissioner’s call to include YouTube in Australia’s under-16s social media ban. We also discuss the UK’s launch of a £380m plan to power creative industry growth.
In today’s MadTech Daily, we discuss Google’s search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI, while being sued by shareholders over AI disclosures. Additionally, we discuss Snapchat acquiring student app Saturn.
In today’s MadTech Daily, we discuss the BBC threatening legal action against Perplexity AI over content scraping, Australia’s social media ban tech trial, and the ASA slamming stereotyping of older people in ads.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Raj Parekh, head, digital sales at Mediacorp.
They discuss how AI search is reshaping the industry, looking particularly at how it's affecting publishers; in the same vein, they look at Perplexity AI's programme for publishers. They also examine UK broadcasters' battle against the streaming giants.
To hear more from Raj, join us at ATS Singapore - final tickets available now.
In today’s MadTech Daily, we discuss Google being hit in a €4.1bn Android fine battle, Microsoft considering abandoning high-stakes negotiations with OpenAI, OpenAI ending work with Scale AI after its Meta deal, as well as Omnicom closing Cannes Lions with a YouTube livestream deal.
In today’s MadTech Daily, we discuss Netflix inking a linear TV deal with TF1, Trump delaying the TikTok ban for a third time, TikTok Shop launching in Japan, and the CMA tossing Google’s Privacy Sandbox a lifeline.
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.
Kate expands on:
- What the boom in UGC tells us about consumer preferences
- How the UGC boom will affect different players in the ad tech ecosystem
- How potential risks from UGC content can be mitigated
- How AI-enhanced search is likely to evolve over the next couple of years
- How AI-enhanced search is affecting the media supply chain
- Whether there will still be a place for search which is not AI-enhanced in the future
- What the forecast can tell us about the retail media landscape
- How challenges in retail media advertising can be overcome
In today’s MadTech Daily, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels.
In today’s MadTech Daily, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and its $32bn Wiz acquisition facing antitrust scrutiny. Finally, we discuss Omnicom moving to fully acquire Clemenger Group.
In today’s MadTech Daily, we discuss the UK Data Bill passing without the AI Copyright transparency clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs.
In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing.
They look at Mark Read's decision to step down from his position as CEO at WPP, publishers seeing an increase in referral traffic from social media, and the rise of partnerships between media agencies and supply-side platforms.
In today’s MadTech Daily, we discuss Disney and Universal suing Midjourney over AI copyright infringement and WhatsApp joining the legal action against the UK’s demand for Apple’s ‘back door’ data. We also look at DoorDash acquiring Symbiosys for $175M, PMG acquiring Momentum Commerce, and FERMÀT raising $45M to advance AI-powered commerce.
Today’s MadTech Daily looks at publishers seeing a drop in traffic as a result of Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn.
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April.
Morley expands on: * The importance of engagement in today’s landscape * The strategic vision behind the content studio’s launch * The unique opportunities for brands offered by the studio * How publishers can leverage the studio’s data and insights to shape content strategies for advertisers * How the studio ensures branded content delivers reach and resonance to audiences
In today’s MadTech Daily, we discuss media giants grappling with costs, the UK government considering social media time limits for children, and a global study comparing the impact of skippable and non-skippable ads.
Today, Dot discusses WPP CEO Mark Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation.
In today’s MadTech Daily, nearly half of publishers are seeing a rise in social traffic referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework.
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Christophe Jammet, managing director at Gather to discuss the latest in the media and marketing industries.
They look at Meta's plans to fully automate ad creation by the end of 2026, the New York Times' content licensing agreement with Amazon, and YouTube's dominance in the TV landscape.
In today’s Madtech Daily, we cover the projected surge in AI-driven search ad spend, Apple's failure to stall App Store shake up , and Reddit’s lawsuit against Anthropic over alleged unpaid use of training data.
Today’s MadTech Daily discusses WPP Media unveiling Open Intelligence, Paramount reshaping its strategy, as well as Disney and Microsoft announcing further layoffs amid AI restructuring.
Today’s MadTech Daily covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines.
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.
Halpin shares a range of insights, expanding on: * The current state of the ad tech job market * Advice for people trying to find their first job in ad tech * How candidates can make themselves stand out in the recruitment process * What the AdTech Connect initiative is bringing to the industry
In today’s MadTech Daily, Judge Amit Mehta zooms in on generative AI in Google’s antitrust case, the New York Times strikes an AI content licensing deal with Amazon, and the AI copyright clash in the UK intensifies.
In today’s MadTech Daily, Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets compliance deadline.
In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce.
They discuss the growth of Amazon's retail media revenue, Nectar and OMG's expanded retail media partnership, and the near-doubling of referral traffic from ChatGPT to publishers.
In today’s MadTech Daily, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme.
In today’s MadTech Daily, we look at Meta’s FTC antitrust trial drawing to a close, PDD Holdings’ income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row.
In today’s MadTech Daily, we look at RedBird’s agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders.
In this MadTech Podcast Special, ExchangeWire's John Still is joined by OMG's Nina Fedorczuk and Alissa Bantigue to discuss the connected TV (CTV) landscape within the Asia-Pacific (APAC) region.
In today’s MadTech Daily, we discuss the latest ad tech investigations, including Google facing an AI antitrust probe and regulators looking into whether Media Matters colluded with advertisers to turn advertisers away from X. We also examine ChatGPT’s referral traffic doubling in 2025, and Disney suing YouTube for poaching a key executive.
In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Alex Bodini, CEO of creative agency, Spin to discuss the latest in media, marketing, and advertising.
They look at YouTube winning the rights to the opening game of the 2025 NFL season, new ad formats planned by Netflix which aim to make ad breaks look less like ad breaks, as well as dissecting a claim from Meta that AI is redefining advertising.
In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return to Cannes, and the announcement of the newly formed Alliance of Media Independents’ founding members.
In today’s MadTech Daily, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content over potential harm to minors and TikTok Shop US staff being told to work from home amid looming layoffs, as well as the IAB’s updated digital advertising contract terms.
In today’s MadTech Daily, we discuss Google’s decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnite’s return to the App Store, as well as Microsoft’s xAI partnership and on-device APIs for web developers.
In today’s MadTech Daily, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse.
In today’s MadTech Daily, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards shows.
In this episode of the MadTech Podcast, Grainne Reid, John Still, and Mat Broughton come together for an ExchangeWire team discussion looking at the latest headlines in media, marketing and advertising.
They discuss WPP's decision to rebrand GroupM to WPP Media, an anticipated slower TV upfronts season amid the uncertain economic climate, and investors backing start-ups helping the creative industries to sell content to AI groups.
Content referenced during the discussion:
https://www.exchangewire.com/deep-dive/fragmentation-in-ctv/
https://www.exchangewire.com/blog/2024/08/28/can-sports-streaming-knock-out-linear-tv/
In today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators’ action against TikTok over alleged violations of the Digital Services Act.
In today's MadTech Daily, we cover Fox’s announcement of its upcoming streaming service ‘Fox One’ ahead of NFL season, Google’s test of ‘AI Mode’ to replace the ‘I’m Feeling Lucky’ button, and a new report from Credos highlighting how advertising investment is powering UK employment and economic growth.
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Catalina Salazar, global head of Wolt Ads for a discussion all about retail media and e-commerce.
In today’s MadTech Daily, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates.
In today’s MadTech Daily, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public offering.
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.
They examine Google’s ad tech monopoly case in the US, Mark Zuckerberg’s plans for Meta’s AI app, and Google expanding access to conversational AI in Search.
In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking up Google’s dominance, and the Digiday+ Research showing the priority of publishers.
In today’s MadTech Daily, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act.
In today's MadTech, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange.
In today's MadTech Daily, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search.
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce.
They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market.
In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 2025.
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.
Chugg discusses: * The current state of social media * New policies shaping the social media landscape * Why there’s still value in organic social content * How verification can address concerns around trust, authenticity and misinformation * What brands and advertisers should prioritise when planning their social strategies
In MadTech Daily, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures.
In today's MadTech Daily, we discuss ChatGPT’s expansion with new shopping features and partnerships, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs.
In today’s MadTech, we discuss Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to enhance its news responses, and Amazon’s expansion of its ‘Haul’ storefront.
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.
They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025.
In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google Chrome, and a new statement from Meta’s Oversight Board, which claims the company “hastily” altered its content moderation policy.
In today's MadTech Daily, we discuss Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta's fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell
In MadTech, we discuss MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster
In today’s MadTech Daily, we discuss the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to overhaul its search experience using AI to enhance content discovery.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Matt Rance, head of commercial data and analytics at Immediate, to discuss the latest in media and marketing.
They examine the tech tariff exemptions introduced by Trump’s administration, UK startups considering moving to the US as funding levels fall to a post-pandemic low, and Meta’s antitrust trial in the US over its social media dominance.
In today’s MadTech Daily, we cover DoubleVerify’s threat to sue Check My Ads for alleged defamation, TikTok testing ‘Footnotes’, and the news that Temu and Shein have significantly cut their US ad spend as trade hostilities escalate.
Google have been branded a monopolist - again. Dot brings you the latest as the fallout settles on what could be a landmark case for the open web.
In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant over its online search dominance, OpenAI’s early steps toward launching its own social network, and YouTube’s exemption from Australia’s upcoming social media ban.
In today’s MadTech Daily, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings.
Today's MadTech Daily looks at Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance.
Today's MadTech Daily explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI’s reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies.
In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.
They examine the latest with the TikTok US ban amidst Trump’s tariffs, the impact ‘woke’ marketing, and DeepSeek’s current position in the global AI race.
Hear more from Ci En Lee at ATS Singapore - tickets available now!
Today’s MadTech covers Meta’s Instagram v FTC, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon
Today’s MadTech discusses X’s agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease AI compliance for startups, and Snapchat launching Sponsored AI Lenses.
In this podcast special, ExchangeWire’s head of content John Still is joined by Ryan Wareham, SVP managing director EMEA at R/GA, to discuss how the agency landscape is evolving.
They expand on: * The recent shifts that have taken place in the agency landscape * How AI is shaping the agency model * How AI is aiding creativity * The rise of independent agencies * What independence means for R/GA and the wider industry
Today’s MadTech discusses the rejection of the UK Government’s petition to keep its Apple backdoor data demand hearing secret, Spotify’s new ad tools and the White House’s direction for federal agencies to appoint AI leaders and develop strategies.
Today’s MadTech discusses at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBC’s new streaming service.
Today, Dot discusses Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum.
In our very first episode of ExchangeWireTV, Grainne Reid, head of marketing, is joined by John Still, head of content, and Mat Broughton, research lead, to discuss some of the major events in the media, marketing, and commerce industries in the first quarter of 2025.
Watch the video version here: https://www.exchangewire.com/video-interviews/exchangewiretv-what-happened-in-ad-tech-in-q1/
Today’s MadTech Daily discusses new TikTok bidders, tariffs on production hubs, clear channel Europe-North’s acquisition and Meta’s multi-year partnership with UFC.
Today’s MadTech Daily covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled by Reddit.
Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report.
Today's MadTech discusses fines over Data consent Practices, xAI's acquisition of X and BBC's decision against Podcast Ads plan
In today's Daily, Dot looks at EU's decision to lessen DMA blow on Apple and Meta to avoid US backlash,TikTok Shop's plans Expands in Europe and Reddit Expansion on Conversation Ads
On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.
They examine Apple’s streaming service losses, Perplexity AI’s efforts to raise funds at USD$18bn (£773m), and the release of Isba’s Responsible Media Guide.
Today, Dot unpacks possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits.
In this MadTech Podcast special, ExchangeWire research lead Mat Broughton is joined by John Wright, independent strategic advisor and consultant for the gaming industry, to delve into a discussion about the gaming landscape.
Today, Dot discusses Instagram's partnership Ads, Upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption.
Today, Dot discusses Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws.
In today's Daily, Dot looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change.
Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds
On today's MadTech Daily, Dot discusses Omnicom's acquisition of IPG, the world's first fully AI-generated newspaper by an Italian publication, and the latest trouble for Google in the EU.
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Shiv Gupta, U of Digital founder to discuss the latest in the media and marketing industries.
They discuss the launch of Scope3’s Agentic Media Platform, Sonos abandoning its plans to release a streaming video player, and new figures which detail the dramatic surge in AI-powered shopping.
Today Dot discusses Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale.
In this podcast special, head of content John Still is joined by Eni Shabani, founder of Rising Ballers.
Today, Dot discusses the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret.
Today, Dot discusses The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.
On this MadTech Podcast, Grianne Reid is joined by John Still and Laura Chase, managing director at WeAre8, to discuss the latest in media and marketing. They examine the UK agency landscape, Roblox’s ad expansion sparking backlash from creator studios, and Google’s premium AI-only search engine.
Today, Dot discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel 5 launching a new streaming service.
Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends videos for human review.
Today, Dot discusses fines on the horizon for Apple and Meta, and Barb unifying its CFlight and Advanced Campaign Hub. Plus, don’t forget to have your say in this year’s All In Census, which will contribute to shaping the industry’s talent action plan.
Today Dot discusses the DOJ’s revised proposed judgement to remedy Google’s search dominance, Google removing diverse language from its Responsible AI team webpage, and a potential sale on the horizon for TikTok’s US business.
Today, Dot discusses Google experimenting with a new AI-only search feature, the EU pushing back on criticism from the US over its antitrust regulation, as well as the Competition and Markets Authority deciding against formally investigating Microsoft's partnership with OpenAI.
In this MadTech Podcast episode, Aimee Newell Tarín and John Still are joined by independent ad tech expert Shirley Marschall to discuss the latest in media, marketing, and commerce.
They look at The Information Commissioner’s Office investigations into TikTok, Reddit and Imgur, Amazon’s sales continuing to climb during a boycott period, and Walmart’s retail media network.
Today, Dot discusses another huge acquisition in ad tech, and earnings figures from ITV and Havas.
Today, Dot discusses the latest industry acquisitions including T-Mobile buying Blis, Google urging the US Government not to force a breakup of its company, and Disney cutting jobs across its TV Networks.
Today, Dot discusses the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census.
Today, Dot discusses TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google.
Today's news: Paramount’s Linear Revenue Dips as Streaming Sales Soar;
YouTube Podcasts Reach One Billion Milestone; Digital Rights Activists File Complaints Over Meta’s Targeted Ads
On this team episode of the MadTech Podcast, head of marketing Grainne Reid makes her debut (alongside a funky new theme tune), joined by head of content John Still and research lead Mat Broughton to discuss the latest in media and marketing.
They look at the creative industry protests taking place across the UK over AI copyright proposals; Barb incorporating YouTube daily audience measurement on TV screens in a global first; and optimistic figures from the latest edition of ExchangeWire's Media Pulse report.
On today's Daily, Dot discusses: the rise in sports across streaming services; Instagram Reels being spun into it's own app; Alibaba's AI adventure continues
On today's Daily, Dot discusses: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland
On today's MadTech Daily: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool
On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear.
They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps.
On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Spin Acquires Be and Bear, and MNC acquires GRWTH.
On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
On today's MadTech Daily: Only Half of Businesses Calculate Digital Media Emissions; Reddit Readying Paywalls
On today's MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%
On today's MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI
On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry.
On Today’s MadTech Daily: The Trade Desk Misses Revenue Target for First Time; Paramount Owned Channels to Go Dark on YouTube; Equativ Expands to Japan
On today's MadTech Daily: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.
On today's MadTech Daily: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI
So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.
Tune in to hear:
- What opportunities the deal offers to both companies
- Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape
- The strength of European ad tech
On today's MadTech Daily: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad
On today's MadTech Daily: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices
In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.
They discuss the Daily Mail’s plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU.
On today’s MadTech Daily: Google Drops DEI Targets; YouTube Tries to Lure TikTok Creators; Spotify and Warner Music Group Sign New Deal
On today's MadTech Daily: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video
On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal
On today's MadTech Daily: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods
On today's MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing.
They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only ratings which have measured TV for decades.
On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m; Meta Reveals Q4 2024 Results
On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes
On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports
On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.
They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry, Bluesky launching a custom video feed for vertical videos, and IAB expanding its Gold Standard Initiative to include connected TV (CTV) and retail media.
On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.
They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DEI) programmes.
On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide
On today's MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.
The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia, Philippines and Indonesia.
• Download the report here.
• More about Skeleton Key here.
• Further reading here.
On today's MadTech Daily: CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk While Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions
On today's MadTech Daily: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Venture Discontinued; Apple Begins UK Antitrust Trial
On today's MadTech Daily: Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News
MadTech Daily: Amazon Sells Ad Tech to other Retailers; TikTok Goes to Supreme Court; Bauer Media Group Pays £508m for OOH Business
In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming.
They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time coverage of two NFL games on Christmas Day at the end of year year.
On today's MadTech Daily: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B
On today's MadTech Daily: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV
On today's MadTech Daily: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband
On today's MadTech Daily: Google’s Proposed Search Monopoly Remedies; The Latest on the US TikTok Ban; Netflix Attracts 24 Million Viewers for First Christmas NFL Games
MadTech Daily: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa
On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.
Our report looking at the state of data and tech maturity in APAC can be found here: https://www.exchangewire.com/ewr-reports/the-state-of-data-and-tech-maturity-for-brands-in-apac/
MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change; EU Publishes Draft Proposals for Apple’s Interoperability Requirements
On today's MadTech Daily: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK’s Most Downloaded iPhone App
On today's MadTech Daily: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks
On today's MadTech Daily: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI
On today's MadTech Daily: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach
In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the challenges of advertising for the charity sector, highlighting how humour can be used to connect with consumers. They also discuss a campaign for HostileDesign.org which raises awareness about hostile architecture such as anti-homeless spikes.
On today’s MadTech Daily: AUS Gov Announces Publisher Payment Incentive; YouTube TV Price Rises 14%; Google Wraps Up Blue Link Search Test
On today's MadTech Daily: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration
On today's MadTech Daily: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership
On today's MadTech Daily: Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger
On today's MadTech Daily: Omnicom To Buy IPG?; Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program
On this MadTech Daily Episode, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech.
MadTech Daily: Experian Acquires Audigent; Vietnam Suspends Temu; TikTok Shop Black Friday Sales Triple
On today's MadTech Daily: Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models
On today's MadTech Daily: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition
On today's MadTech Daily: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media
On today's MadTech Daily: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match Offer; Temu Overtakes eBay Market Share in AUS
On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and Mat Broughton, editorial lead to discuss the latest in the media, marketing and ad tech ecosystem.
On today’s MadTech Daily: AUS Passes Social Media Ban for Under 16s; FTC Opens Antitrust Investigation into Microsoft; Reddit Overtakes X in Popularity
On today's MadTech Daily: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest
On today's MadTech Daily: Google’s Ad Stack Court Face-off Finalises; AI Overviews Decreasing Publisher Traffic; Google Modifies Search
On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation. Fernando examines how advertisers can break away from stereotypical portrayals of men in advertising.
On today's MadTech Daily: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates
On today's MadTech Daily: CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Bill Banning Social Media for Under 16s
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech.
They examine what the future could look like for Google as pressure from the DOJ ramps up*, Australia's social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping.
*This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can find an analysis of the proposed action here: https://www.exchangewire.com/blog/2024/11/21/google-vs-doj-whats-the-impact-of-the-proposed-action/
Following the recording, Australia has also introduced the social media ban.
On today's MadTech Daily: Rising Number of Ads Displayed on MFA Sites; Daily Mail Publisher Invests in AI Startup Prorata; Mediaocean to Buy Innovid for $500m
In this MadTech Daily Extra, Dot dives into the DoJ's proposed remedies after Google was found guilty of monopolistic practices.
Further reading:
• Mat Broughton's analysis of the DoJ recommendations
In this MadTech Podcast Special, Kate Miller joins John Still to discuss the state of the programmatic industry. Kate has over 14 years experience at brands like HELLO!, Spaceback & Mail Metro Media.
On today's MadTech Daily: The Trade Desk Launches a TV OS, Ventura; Walmart’s Ad Business Sees 28% Growth; X Partners with PubMatic?
On today's MadTech Daily: Warner Brothers’ Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A
On today's MadTech Daily: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social Media Ban for Under 16s Not Backed by Parliamentary Inquiry; Dentsu’s APAC Revenue Dips
On today's Daily, Dot discusses: Disney reports bullish results for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU
Further reading:
• Reinventing the Crab: Is CTV Just TV Now?
• Reaching CTV's Potential Through Programmatic: Q&A with Zuzanna Gierlinska
Tune in as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA.
On today's Daily, Dot discusses: Meta have been fined €800m by the European Commission; Amazon are ending Freevee on Prime; Boots team with Liveramp and Criteo.
On today's Daily, Dot discusses: Viant's acquisition of IRIS.TV; The Guardian abandoning X; Inverness Graham buying Alliant.
On today's episode, Dot discusses: The CMA's latest report into Privacy Sandbox; MediaSense's purchase of R3; and Azerion's acquistion of Goldbach.
News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report
On today's MadTech Daily: AUS Plans to Ban Social Media for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV
In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the US election could affect the ad tech landscape.
On today's MadTech Daily: KKR In Talks to Acquire IAS; Paramount+ Launches New Ad Tier; Canada Orders Shutdown of TikTok Offices
On today's MadTech Daily: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot
On today's MadTech Daily: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows
On today's MadTech Daily: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards
On today's MadTech Daily: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed
In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report.
On today's MadTech Daily: Channel 4 Reaches Record Young Streamers; BBC World Service to Receive Funding Boost; EU Launches Action Against Temu
On today's MadTech Daily: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to Climb
On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitive
On today's MadTech Daily: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase
On today's MadTech Daily: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year
On today's Daily, Dot discusses: Google ordred to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta move into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets
On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth.
On today's Daily, Dot discusses: Spotify on the SAX; LinkedIn in legal hot water; Nvidia stretching into new markets
On today's MadTech Daily, Dot dissects: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.
On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.
On today's MadTech Daily, Dot discusses: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenue on Taobao and Tmall platforms; TV seeks Head Of Generative AI Innovation to drive AI-driven content creation for TV shows, films, and digital-first content.
On today's show, Dot discusses: the EU looking whether to count all of Elon Musk's business when metering out a fine for X; Netflix subscriber growth; Meta in trouble for 'polluting' open source.
In this episode of the MadTech Podcast, Mark Krebs, Chief Strategy Officer, Publicis Media, Singapore & Southeast Asia, joins Lindsay Rowntree and Mat Broughton to discuss privacy and compliance certification, Google's hand being forced over app stores, and the rise of shoppable TV.
On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering
In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to develop going forward.
On today's Daily, Dot discusses: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent
Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring
On today's MadTech Daily: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works
On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech.
On today’s MadTech Daily: Tesco Unveils Retail Media Updates; Instacart and Roku Expand Advertising Partnership; X Changes Creator Payout System
On today's MadTech Daily: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox
In this podcast episode, ExchangeWire COO Lindsay Rowntree is joined by Peter Wallace, general manager EMEA at GumGum to discuss some of the current industry challenges for advertisers.
On today's MadTech Daily: Google Ordered to Open Play Store to Rivals; Microsoft Shutting Down Retail Media Platform; Channel 4 Testing Enhanced Advertising Marketplace
On today's MadTech Daily: Amazon Strikes Deal with UK Broadcasters and Acquires Indian Rival Streaming Service; Temu Blocked in Indonesia to Protect Local Businesses
On today's MadTech Daily: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact
On this ExchangeWire team episode of the MadTech Podcast, COO Lindsay Rowntree is joined by CEO Rachel Smith and Research Lead Mat Broughton to discuss the latest in media, marketing and ad tech.
Today (4th October) is your last chance to vote for The Wires 2024's Ad Tech Personality of the Year and Ad Tech Rising Star. Visit these links to get your votes in:
https://exchangewire.secure-platform.com/a/page/nominate-2024/atpoty-24
https://exchangewire.secure-platform.com/a/page/nominate-2024/atrs-24
On today's MadTech Daily: Amazon Prime Video Reaching 19m UK Consumers; Omnicom Media Group Partners with Snap; Publicis Group UK Launches leSHOP Agency
On today's MadTech Daily: Google Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets
On today's MadTech Daily: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing
On today's MadTech Daily: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X
On today's MadTech Daily: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases
In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.
On today’s MadTech Daily: OpenAI Plans to Become For-Profit; X Releases First Transparency Report Since Musk Takeover; Japan's FTC Concludes Google Unfairly Blocked Rival Yahoo
In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner to discuss the ICO's recent study around the data compliance of the UK's top 100 websites
On today's MadTech Daily: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC
On today's MadTech Daily: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+
On today's MadTech Daily: Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden
On today's MadTech Daily: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce
On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech.
On today's MadTech Daily: YouTube and Shopee Launch Shopping in Southeast Asia; Spotify Ad Revenue at $2.1bn; Roku Launches Ads Manager
On today's MadTech Daily: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer
ATS London highlights
- Jeff Green
- Andrew Casale
- Curation
On today's MadTech Daily: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards
ATS London highlights
- Jeff Green
- Andrew Casale
- Curation
On today's MadTech Daily: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads
On today's MadTech Daily: Apple Allows Alternative App Stores on EU iPads; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model
On this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree.
Following our ATS London event this week, they look back at highlights from the day as well as discussing news stories regarding Google's ongoing ad stack trial and online finally overtaking TV news for the first time in the UK.
On today's MadTech Daily: Audience Measurement Tool ‘Lantern’ Launched by ITV, Sky and C4; Coca-Cola Harnesses Curation; Google vs DOJ Trial Update
On today's MadTech Daily: ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media
On today's MadTech Daily: EU Faces Off Against Apple and Google; Online Overtakes TV as News Source in UK
On today's MadTech Daily: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates
In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency.
On today's MadTech Daily: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools
On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.
On today’s MadTech Daily: Google Terminates Video Ad Programme; Study Finds High Level of Acceptance for Web Browser Cookies; Google Under More EU Scrutiny
On today's MadTech Daily: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK
On today's Daily: Havas Red launches in Japan; Olympics fuels an APAC spending boom and could the Trade Desk be getting into TV?
On today's MadTech Daily: X is shutdown in Brazil as Musk refuses to comply with local laws; The UK Government will look at dynamic pricing after Oasis fans queue for hours only to find tickets on sale for triple their initial price; DirectTV subscribers have lost access to Disney.
In this episode of the MadTech Daily: Yelp is suing Google for anticompetitive practices, Telegram could fall foul of EU regulators, and retail media could experience 26% growth in the next year.
On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech.
ATS London 2024 is coming up on Wednesday 11th September. Final tickets available now.
On today's MadTech Daily: Google Destroyed Evidence Ahead of Ad Stack Trial, DOJ Alleges; Perplexity to Launch AI Ad Features; Two-thirds of Snapchat Social Shoppers Buy at Least One Product Per Month
On today's MadTech Daily: $8.5bn Disney-Reliance Merger Approved by Indian Regulator; Omnicom Opens New Organisation; UK Gov Makes Gen AI Investment for Teachers
On today's MadTech Daily: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire
On today's MadTech Daily: Google Objects to DoJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools
In this MadTech Podcast episode, ExchangeWire Head of Content is joined by CEO Rachel Smith and Clare Turner, Chief Commercial Officer at Pearl & Dean to discuss the latest in media and marketing with a focus on streaming and cinema.
On today's MadTech Daily: Global Ad Spend to Exceed $1tn in 2024; Apple Makes Further DMA Compliance Updates; ByteDance Launches App to Compete with Baidu
On today's MadTech Daily: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership
On today's MadTech Daily: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth
On today's MadTech Daily: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India
On today's MadTech Daily: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS in EU Users
In this MadTech podcast episode, ExchangeWire CRO Anne-Marie Sheedy is joined by COO Lindsay Rowntree and Thiago Correa, H&M Lead at Performics, to discuss the latest in media, marketing and tech.
On today's MadTech Daily: Netflix Dominates UK SVOD Use; Fox Nears Super Bowl Ad Sell-Out; SAG-AFTRA Strikes AI Voice Replica Deal for Digital Advertising
On today's MadTech Daily: US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY
On today's MadTech Daily: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record
On today's MadTech Daily: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push
On today's MadTech Daily: GARM Gone; Amazon Strikes E-Commerce Deals with TikTok and Pinterest; Epic Games and Spotify Speak Out Against Apple’s Revised DMA Compliance Plan
In this week’s MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Jamie Vaughan, Commercial Director at Signifly to discuss the latest in media, marketing and technology.
On today’s MadTech Daily: Warner Bros Discovery Writes Down Value of Linear TV Channels by $9bn; Google and Meta Targeted Teens in Secret Ads Deal; CMA to Investigate Amazon’s Anthropic Investment
On today's MadTech Daily: Rumble Joins X’s Suing Spectacle; Disney to Hike Streaming Prices; Reddit Jumps on AI Search Bandwagon
On today's MadTech Daily: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic
On today's MadTech Daily: Google Loses Huge Antitrust Case; John Lewis Launches Retail Media Platform; Temu Enters Thailand
Further reading
• United States v Google: The Biggest Event of the Year
On today's news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding
In this MadTech Podcast episode, ExchangeWire research lead Mat Broughton is joined by COO Lindsay Rowntree and Ryan Pestano, free agent chief product officer, to discuss the latest in the world of ad tech.
On today's MadTech Daily: Outbrain Confirms Teads Purchase; Bending Spoons Acquires WeTransfer; Perplexity to Share Ad Revenue With Signed-Up Publishers
On today's MadTech Daily: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine
On today's MadTech Daily: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger
Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry.
Tune in as they cover:
• What this really means for the industry
• Does this change the privacy landscape?
• How brands and publishers will respond
• What's next for Google
On today's MadTech Daily: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab
On today's MadTech Daily: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales Goal
On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group to discuss the latest in media and marketing.
On today's MadTech Daily: Oracle Reaches Consumer Privacy Settlement; ITV Sees 10% Ad Revenue Growth; UK's OOH Sector Sees Strong Growth
On today's MadTech Daily: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers
On today's MadTech Daily: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action
On today's MadTech Daily: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets
On today's MadTech Daily: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Prioritise Contextual Real-Time Pricing
On this team episode of the MadTech Podcast, Anne-Marie Sheedy is joined by Ciarán O'Kane and Mat Broughton to discuss the latest in the world of ad tech.
On today’s MadTech Daily: Brian Lesser Appointed as Global CEO of GroupM; Havas Agencies Lose B Corp Status; Meta Aborts Release of AI Model in EU
On today's MadTech Daily: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation
On today's MadTech Daily: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final
On today's MadTech Daily: X in Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition; Amazon’s AI Shopping Assistant Available to All US Customers
On today's MadTech Daily: Axel Springer and KKR In Talks to Dismantle Media Empire; Apple’s Pledges Bring EC Antitrust Probe to a Close; ITV’s New ReLoved eBay Marketplace
In this MadTech Podcast episode, Lindsay Rowntree is joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at Epom to discuss the latest news in the worlds of media, advertising and tech.
On today's MadTech Daily: LinkedIn to Roll Out AI Ad Campaign Tool; ITVX Achieves its Biggest Ever Live-Stream Audience in England Euros Semi-Final; UK Digital Industry Growth Slows
On today's news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles
On today's MadTech Daily: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute
On today's MadTech Daily: Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App
On today's MadTech Daily: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation
In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and independent media consultant Emily Horgan.
On today's MadTech Daily: ITVX Reports Record Month; Channel 4 Invests in AI Powered Home and Living Marketplace; Apple Gets Observer Role at OpenAI
On today's MadTech Daily: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs
In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.
On today's MadTech Daily: Fox’s Tubi Enters UK Streaming Market; Paramount Continues Hunt for Streaming Partner; TikTok Developing AI Chatbot Genie
On today's MadTech Daily: Meta Under EU Microscope; Facebook Considering Blocking News Content in AUS; YouTube Seeks AI Music Deals with Record Labels
On today's MadTech Daily: GroupM Teams Up with Tesco; IAB Tech Lab Releases Final Privacy Sandbox Analysis; TikTok Launches “Deals For You Days”
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.
On today's MadTech Daily: Amazon takes on Temu and Shein with new budget offering, OpenAI strikes a licensing deal with Time, and the UN warns media to take responsibility for misinformation.
Further listening
• Trader Talk - Adform's Jochen Schlosser on the future of targeting
• MadTech Podcast: the Ad Tech Election Special
• ATS Singapore tickets
On today's MadTech Daily: Paramount+ raises prices of it's tiers, the US music industry unites to take on AI, and WeBank has a Hong Kong subsidiary announced.
Further reading
• Trader Talk - Adform's Jochen Schlosser on the future of targeting
• MadTech Podcast: the Ad Tech Election Special
In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stewart McNorton, head of public affairs and sustainability at ISBA, and Chis Walker, head of policy and government affairs for the Advertising Association.
On today's MadTech Daily: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of DMA
On today's MadTech Daily: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership
On today's MadTech Daily: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case
On today's MadTech Daily: MadTech Daily: Connected Audio Reaches 68% of Population; OpenAI Co-Founder to Start New AI Company; US Regulators File Lawsuit Against Adobe
In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, advertising technologies, StackAdapt, to discuss use of made-for-advertising (MFA) sites and global advertising revenue.
On today's MadTech Daily: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.
On today's MadTech Daily: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.
On today's MadTech Daily: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
On today’s MadTech Daily: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division
Further reading
• Mat Broughton on advertising's H1 financials
• Alessandro de Zanche on the MadTech Podcast
In this MadTech Podcast, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.
On today's MadTech Daily: Danish Media Threatens to Sue OpenAI; Oracle Exits Ad Business; Equativ and Sharethrough Merge to Form one of the Largest Ad Platforms and Marketplaces
Euro 2024 is almost upon us. The tournament is set to be one of the most engaged with events in the sporting calendar - so how big is the opportunity in football for brands?
To discuss this, we welcome James Lamon, EVP of content and operations at FootballCo. James brings his point of view on what makes football such a powerful vehicle for engagement, how brands can get maximise their involvement, and we discuss Footballco's diverse portfolio of publications.
On today's MadTech Daily: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8% in 2024; Paramount and Skydance Merger Off the Table
ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content.
On this episode, Raj looks at:
• How does branded content compare to traditional advertising?
• The importance of trust and engagement, and the value of branded content to audiences
• What makes effective branded content
• How long-form content competes in a short-form world
Tickets are still available for ATS Singapore - get yours now.
On today's MadTech Daily: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studio Launch
On today's MadTech Daily: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media
On today's MadTech Daily: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill
In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph.
On today's MadTech Daily: Nvidia Overtakes Apple; US Regulators to Open AI Antitrust Inquiries of Big Tech; Amazon buys Indian video streaming service MX Player
On today's MadTech Daily: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter
On today's MadTech Daily: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI
On today’s MadTech Daily: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Platform
On today's MadTech Daily: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising
In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Lindsay Rowntree and John Still to discuss the latest in the media and marketing space.
On today's MadTech Daily, Dot brings you all the latest, including the struggles of the delivery giants Deliveroo, Just Eat Takeaway et al, The Trade Desk ranking premium publishers and China's court backing Apple in a row over app store fees.
Further reading
• MiQ's Michael Lampard Chisvo on fragmentation in CTV
• Audigent's Drew Stein on Why Ad Tech is not Big Tech
PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail
On today's MadTech Daily: PayPal Plans Ad Business; OpenAI Forms Safety and Security Committee; Google Invests in Indian E-commerce Giant
Further reading:
• Everything is Not an Ad Network by Ciarán O'Kane
• Aimee Newell-Tarín on Overcoming Bias in AI
On today’s Daily: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%
On today's MadTech Daily: UK parliament passes new Digital Markets, Competition and Consumers Bill (while calling a general election); OpenAI and News Corp strike a content deal; and Nvidia revenue beats even the highest expectations.
Read more:
• John Still on the uneasy alliance between publishers and advertisers
• James Avery of Kevel on innovation in retail media
• Drew Stein: Ad Tech is not Big Tech
In this episode of The MadTech Podcast, ExchangeWire’s Anne-Marie Sheedy and Rachel Smith are joined by Madelin Farrington, head of client solutions at Kinesso to discuss the latest in the ad tech landscape.
On today's MadTech Daily, Dot brings you the latest, including: Google plans to run ads in AI Overviews, Amazon's growing revenue closes in on Meta, and TikTok lanuch a new AI tool for brands.
• John Still on the uneasy alliance between publishers and advertisers
• James Avery of Kevel on innovation in retail media
On today’s Daily; Channel 4 Teams Up with YouTube to Stream 2024 Paralympics; AI Leaders Agree on AI Safety Commitments; Coca-Cola Launches Consumer Insights Platform
On today’s Daily: ByteDance Owns China's Most Popular AI Chatbot; Canada’s Security Agency Advises Against TikTok Use; Microsoft Dodges UK Antitrust Scrutiny While Facing Potential EU Fine
On today’s Daily, Dot discusses OpenAI's Data Deal with Reddit, Sony's stark warning to AI platforms over their IP, and Amazon Prime Video Becoming the US’ biggest ad-supported streaming platform
On today’s episode of the MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing.
On today's MadTech Daily, Dot guides you through Netflix's big ad tech play, Temu's possible legal issues in the EU, and Spark Foundry's latest consumer research findings.
On today’s Daily: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill.
Listen to ExchangeWire's latest Podcast Special with Publicis Media's Jane Holding here.
In this podcast special, ExchangeWire COO Lindsay Rowntree is joined by Jane Holding, chief client officer at Publicis Media UK.
On today's MadTech Daily: OpenAI Announces New Model; Singaporean Writers Oppose Gov Plan to Train AI on Their Work, and Uber Buys Delivery Hero's foodpanda for $950m.
Read more on ExchangeWire.com
On today's MadTech Daily: 20 Media Groups Sign Open Letter Against BBC Ad-Funded Podcasts; Publishers Raise Concerns Over New Apple Feature; EC Set To Hit Microsoft With New Antitrust Charges.
Get your ATS Singapore tickets now at exchangewire.com.
On today’s Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy.
Read more on ExchangeWire.com
On today's Digest: ITV takes a revenue hit, TikTok launch labelling system for AI generated content and Amazon has announced plans for a three-story robo-factory in the UK.
Tickets are still available for ATS Singapore, taking place on July 3rd at Marina Bay Sands Expo Centre - check out the details here.
On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to discuss the latest news in the worlds of media and marketing.
In this special episode of the MadTech podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, co-founder and Sport, Marketing & Commercial Leader at Sport Design Australia.
On today's Daily, Dot brings you news of TikTok's battle against the ban; DotDash Meredith's deal with OpenAI and broadcaster RTL posting 2.6% YoY revenue growth.
Read more on ExchangeWire.com
On today’s Daily: Disney Plus and Hulu Post First Profit; OpenAI Releases Deepfake Detector; Microsoft Hit with Spanish Startups’ Complaint
On today's MadTech Daily, Dot guides you through the news of Amazon's investment in Singapore, Wayve's record-breaking funding and more cuts at Tesla.
Catch all the latest on ExchangeWire.com.
On today's MadTech Daily; iPhone sales take a downturn, Sony and Apollo gear up for Paramount takeover, and Conde Nast launch new video plans.
On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and special guest Lea Karam, Consulting Director, Behave, part of Total Media Group
Listen in as they discuss a new investigation into Meta's data collection, X's venture into CTV, and TikTok pulling a rewards feature from their Lite app in the EU.
Get all your latest adtech news, views and insights on ExchangeWire.com
On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.
On today’s MadTech Daily: Twitch Launches Short-Form Video Feed; OpenAI and Microsoft Sued by Eight US Newspapers; WeTransfer to Allow Direct Sales .
Check out all the latest news and views on ExchangeWire.com
On this MadTech Podcast special, Aimee Newell Tarín, Editor at ExchangeWire is joined by Amanda Gandolpho, head of brand at Swapfiets.
On today's MadTech Daily we've got new about the Uk's latest streaming service, Freely, Amazon Ads growth and Google's advertising relationships.
Check it all out at ExchangeWire.com
On today’s MadTech Daily: OpenAI Strikes Content Licensing Deal with Financial Times; Google Seeks to Throw Out Antitrust Case; Alphabet Reports Q1 Financial Results
On this episode of the MadTech Daily: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny
In this MadTech Podcast, Anne-Marie Sheedy is joined by Rachel Smith and Ciarán O’Kane, and Lindsay Rowntree to celebrate our 300th episode.
On today’s MadTech daily podcast: TikTok Suspends Rewards App; Meta and Spotify Announce Profits
In this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with Stephanie Dickson, founder and editor-in-chief at Green Is The New Black.
On today’s MadTech Daily Podcast: US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023
In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder of Greenbids, and Michael Hanbury-Williams, head of sustainability & purpose EMEA at UM Worldwide.
On this episode of The MadTech Daily: The Cookieless Can is Kicked Once Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan; UK Gov Launches AI Advice Pilot
Visit ExchangeWire for all the latest madtech news.
Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. Today, we hear about a new ad sales deal, TikTok facing crunch time, and Meta's Llama 3 release.
Welcome to the MadTech Daily podcast; your daily two-minute dose of media and marketing news from ExchangeWire AI. The Daily will bring our daily Digest feature to life, delivering all your essential industry news into your podcast feed every morning.
On today's episode; Netflix to stop reporting subscriber numbers, X loses another major brand advertiser and TikTok launches Notes amid legal wranglings.
Read more here.
On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr.
In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co.
On this week's episode, ExchangeWire CRO Anne-Marie Sheedy, COO Lindsay Rowntree and CEO Rachel Smith chat the boom in Singapore's retail sales, Google considering charging for AI search and Uber Eats adopting a short-form video feed.
📲Get your ExchangeWire news straight to your phone: https://lnkd.in/eW5kFpA2
In this special episode of the MadTech Podcast, ExchangeWire’s head of content, John Still, is joined by Laura Kell, chief data and product officer at Havas. They explore how AI technologies are changing the worlds of marketing and advertising.
On this week’s episode of The MadTech Podcast, John Still is joined by Mat Broughton and Tony Barnes, Founder of Karta, to discuss the music and gaming industries.
In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology industry.
On this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing.
📲 Get your ExchangeWire news straight to your phone
We're launching a new WhatsApp channel to keep you informed on the latest industry updates, insights, and ATS ticket news.
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In this episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Chris Legaspi, VP commercial of Archipelago Hotels to discuss the latest news in the world of media, marketing, and ecommerce.
In this episode of the MadTech Podcast, John Still is joined by Mariam Ahmad and Lotte Jones, CMO at The News Movement to discuss the latest in the media and marketing sectors.
In this MadTech podcast episode, ExchangeWire’s Anne-Marie Sheedy and Ciarán O’Kane are joined by Marvyn Harrison, Chief Vision Officer at BELOVD to discuss the latest in the worlds of media and advertising.
"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well."
On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.
In this ExchangeWire team episode of the MadTech podcast, Mat Broughton is joined by Rachel Smith and Lindsay Rowntree to discuss the biggest news in the media, marketing, and commerce industries.
On today’s episode, the team explore Walmart’s plans for retail media and the increasing saturation of the TV/streaming landscape, Google’s data driven deal with Reddit, and our reliance on the biggest tech giants.
In this ExchangeWire MadTech podcast special, Ciarán O’Kane is joined by James Avery, founder and CEO of Kevel, to discuss the retail media ecosystem.
In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow, joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss Amazon jamming ads into Prime Video, the UK economy falling into recession, and a £3bn legal action given the go-ahead against Facebook.
In this episode of The MadTech Podcast, George Odysseos, CCO at Planet Sport, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries. On today's episode, X's exclusive deal with WWE, Google rebranding its AI chatbot, and UK streaming subscriptions declining in Q4 2023.
ExchangeWire’s Mariam Ahmad and Lindsay Rowntree are joined by Jonathan Kitchen, Head of Sales, EMEA at Dexerto, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Universal Music Group pulling all its music off TikTok, evolving social media usage trends, and Amazon's ad data deal with Reach.
ExchangeWire’s John Still and Mat Broughton are joined by Anna-Lee Bridgstock, Executive Director, Data & Product at Jungle Creations, to discuss the biggest news in the ad tech world. Tune in to hear this week’s discussion on Netflix’s decade-long WWE deal, its rivalry with Amazon on the streaming landscape, and the FTC’s investigation into the intricate web of partnerships among the biggest AI players.
ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024.
2024 has the potential to be pivotal for the entire media ecosystem. In this special episode of the MadTech Podcast, ExchangeWire's Lindsay Rowntree, Rachel Smith, Ciaran O'Kane and John Still pick their highlights from Industry Review, giving their takes on the eight pillars we see defining the industry this year.
Download your copy now: https://www.exchangewire.com/industry-review/exchangewire-industry-review-2024/
ExchangeWire’s Mariam Ahmad and John Still are joined by Amber Williamson, CEO of Digital Willow, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover TikTok gaining favour among Gen Z over Google for searches, Australian advertisers taking a stand against greenwashing, and Mark Zuckerberg’s new goal in creating Meta's first Artificial General Intelligence.
In this special episode of The MadTech Podcast, Richard Ottoy, general manager EMEA, Sharethrough, and Adam Morton, chief product officer, UM London, join ExchangeWire's research lead Mat Broughton to discuss the growth and role of attention within digital advertising.
Following research conducted last year, Ottoy and Morton outline how media buyers are using attention KPIs within their media strategies, and how the use of attention will develop through 2024, considering the flight towards sustainability and the deprecation on the third-party cookie.
ExchangeWire’s John Still and Lindsay Rowntree are joined by Daniel Sichel, Global Digital Performance Lead at Zenith, to take on the biggest news across media, marketing and ecommerce this week.
This week's stories cover the decline in social media referral traffic, AI causing inequality and FedEx's battle with Amazon for delivery supremacy.
"If curation is the answer, then what is the question?"
In this special MadTech Podcast episode, we attempt to answer the question of what exactly curation is, and why it will be such an important component for ad tech in 2024. As the industry seeks to improve the efficiency of the digital advertising sector, could curation address existing issues concerning a lack of transparency and increasing complexity?
Audigent's president, Greg Williams and co-founder and CTO, Matt Griffiths, sit down with ExchangeWire's COO, Lindsay Rowntree, to talk about the evolving importance of curation across the entire ad tech supply chain, and what will it take for the industry to fully adopt it as an integral part of business strategy.
Be A Bear's Max Maharajh joins ExchangeWire CEO, Rachel Smith, and COO, Lindsay Rowntree to discuss all the latest from the worlds of media, marketing and commerce.
In an industry which is constantly changing and getting more complex and more competitive, who is calling the shots? Is the power dynamic shifting and whose responsibility is it to shape the future of digital advertising?
In this special episode, Karan Singh from Microsoft Advertising, Simon Peel from Haleon and Michelle Hobbs from Publicis Media join ExchangeWire COO, Lindsay Rowntree, to share their insights and opinions on the evolving consumer expectations on advertisers for better online experiences, the critical need for strong relationships and collaborations across the supply chain, the ongoing importance of privacy, security and transparency, the opportunity for ad tech to thrive beyond the big dominators, and the drive for diversity, equity and inclusion, and sustainability in the future of digital advertising.
It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video service; New York Times sueing OpenAI and Microsoft for copyright infringement; and, the UK government's new policy requiring e-commerce platforms to report user earnings to HM Revenue.
In the final episode of the year, ExchangeWire's Rachel Smith, Lindsay Rowntree and Ciarán O'Kane give their thoughts on what's going to make big news in 2024.
Thanks for listening this year - we'll be back in the new year with all the latest from the worlds of media, marketing a commerce.
ExchangeWire's John Still and Rachel Smith are joined by Penelope Siraj of R3 for this week's MadTech Podcast. Tune in as they discuss three news stories, all with a legal angle and far ranging ramifications for the media industries.
On this week's episode of The MadTech Podcast, ExchangeWire's editorial lead Mariam Ahmad and head of research Mat Broughton join head of content John Still to discuss Meta facing a $600M competition damages claim in Spain; Thread's potential in carving out a niche as advertisers desert X; and Spotify's mass layoffs.
On this week's episode of the MadTech Podcast, Snigdha Nandan, director digital and social marketing APAC, Mastercard, joins ExchangeWire's research lead Mat Broughton and COO Lindsay Rowntree to discuss United Airlines' mulling targeted ads, record Black Friday online spend, and Google sending 36% of Safari search revenue to Apple.
In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024.
Tune in as Adams discusses:
- • Ad tech’s carbon footprint and the work being done to curb it
- • The industry's readiness for a cookieless future
- • The trends, and economic challenges, shaping the ad tech industry
In this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the Sam Altman leadership drama at OpenAI
In this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple's sustainability marketing, and Meta's restrictions on political ads made with AI.
In this episode of The MadTech Podcast, Sonya David, head of strategy at dentsu Singapore, joins ExchangeWire's head of content John Still and CEO, Rachel Smith, to discuss Meta allowing marketplace sellers to opt out of data sharing, OpenAI's chatbot being trained on new information, and NFT propositions for brands.
In this episode of The MadTech Podcast, George Ionut Danifeld, CMO at Trapo, joins ExchangeWire's editorial lead Mariam Ahmad and CEO, Rachel Smith, to discuss brands embracing ‘fake out-of-home’, time spent on shopping apps increasing to 26.6 billion hours, and TikTok shopping around for options in the wake of Indonesia's app ban.
On this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of carbon neutrality, and calls for AI firms to be made liable for any harm they cause to brands and marketers.
On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; and UK households turning to free-ad supported TV (FAST).
In this episode of The MadTech Podcast, Shiv Gupta, founder at U of Digital, joins ExchangeWire's John Still and Ciarán O'Kane to discuss the staggering ad fraud statistics, Meta's plan to introduce an ad-free tier in the EU and Microsoft finally sealing the deal with Activision.
In this episode of The MadTech Podcast, Georgina Bramall, marketing strategy director at GiffGaff, joins ExchangeWire's editorial lead Mariam Ahmad and research lead Mat Broughton to discuss IAB Europe's new guidelines for retail media networks, UK broadcasters' new CTV venture, and authors taking legal action against OpenAI.
In this latest MadTech Podcast Special, MiQ's James Parker joins John Still to discuss programmatic trends in APAC, how programmatic can bolster the value of OOH and CTV, some of the region-specific challenges facing programmatic, and what to expect at ATS Singapore 2023
On this week's episode of the MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CEO Ciarán O'Kane to discuss Unilever's initiative for tackling 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in ads, and more.
In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question.
Together, Kristina and Mariam discuss what a cookieless future could look like for ad tech, including within APAC, first-party alternatives, targeting a lack of attention, and what Kristina is looking forward to most at ATS Singapore 2023.
On this week's episode of the MadTech Podcast, Tessa Conrad, head of innovation at TBWA\Asia, joins ExchangeWire head of content John Still and CSO Rachel Smith to discuss long-form versus short-form video, the debate sparked by Gymbox's fake ad, marketers' declining interest in TV, and more.
In this latest MadTech Podcast Special, Brian Wieser, founder of Madison and Wall, joins ExchangeWire CSO Ciarán O'Kane and head of content John Still to discuss how current economic factors are impacting advertising, the retail media opportunity, the future of TV content, and more.
On this week's episode of the MadTech Podcast, Matt Bennathan, senior vice president, global data at Zeotap, joins ExchangeWire research lead Mat Broughton and COO Lindsay Rowntree to discuss Infillion buying MediaMath, TikTok's mixed growth, UK AI law, and more.
In this latest MadTech Podcast Special, Yahoo's John McNerney and Matt Farrington join ExchangeWire head of content John Still to discuss how ad tech is evolving, the industry's biggest challenges and how to approach them, and what they're looking forward to most at ATS Singapore 2023.
On this week's episode of the MadTech Podcast, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and CEO Rachel Smith to discuss Anne-Marie Sheedy and research lead Mat Broughton to discuss viewing "choice fatigue", publishers blocking OpenAI's GPTBot, and telcos pushing for streamers to cover data costs.
Industry Review is back for 2024. In this podcast, we discuss the eight key pillars that will define media, marketing and commerce in 2024, globally.
Listen in as John Still, Rachel Smith, Lindsay Rowntree and Ciaran O'Kane discuss the trends that we see as key to the year ahead, and the hurdles the industry will need to overcome to realise these opportunities.
The pillars:
* AI
* Future of TV
* Post-cookie Technology
* Attention
* Retail Media
* Curation
* Sustainability and DEIB
* Gaming
We'd love to have your input. Want to get involved in Industry Review 2024? Email sales@thewirecorp.com for all the details.
In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins John Still to discuss AI and its impact on the creative industries.
On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more.
On this week's episode of The MadTech Podcast, Abtin Fanaeian, chead of market expansion (Asia) at Quantcast, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss search ad spend, attention, retail media, and more.
On this week's episode of The MadTech Podcast, ExchangeWire's CEO Rachel Smith and CSO Ciarán O'Kane join head of content John Still to discuss the AA/WARC's revised ad spend forecast, the future of TV as linear declines, and DoubleVerify's acquisition of Scibids.
On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editor Mariam Ahmad and head of research Mat Broughton to discuss AI leaders' safety commitments, Indonesia's new crypto exchange, the future of NFTs, and more.
On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition of Activision Blizzard, Disney's potential TV sell off, and more.
Jeremy King, CEO of Festival of Media, joins ExchangeWire CRO Anne-Marie Sheedy and COO Lindsay Rowntree to discuss the YouTube's threat to ad blocker users, OpenAI's new "Superalignent" team, how Threads might affect Twitter, and more.
Hannah Buitekant, managing director of digital, Mail Metro Media, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the ANA's finding that a fifth of ad spend goes to made-for-advertising websites, RTL and The Trade Desk's addressable TV partnership, the rise of retail media, and more.
On this week's episode of The MadTech Podcast, Jay Richards, co-founder of Imagen Insights, joins ExchangeWire CEO Rachel Smith and staff writer Hannah Dillon for an in-depth discussion on Gen Z. In this podcast, Richards, Smith, and Dillon explore the impact of social media on Gen Z, emerging trends amongst the cohort, and their evolving relationship with technology.
Web psychologist and author Nathalie Nahai joins ExchangeWire editor Grace Dillon and research lead Mat Broughton to whether 'Twitter 2.0' will take off under new CEO Linda Yaccarino, with philosophical implications of using AI for creative pursuits, shifts in news consumption, and more.
Attempting to cut through the post-event haze, head of content John Still, COO Lindsay Rowntree, and CEO Rachel Smith recap some key insights and personal highlights in this ATS London 2023 Special.
Bayyina Black, global director, sustainability and impact at R/GA, joins ExchangeWire CEO Rachel Smith and research lead Mat Broughton to discuss the importance of ESG in the agency selection process, why authenticity is imperative to DEI, and the evolution of content strategies.
Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's UWCL YouTube channel, Burnley FC Women's use of TikTok, the Women's World Cup broadcasting rights, and more.
In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO, Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss the wider CTV ecosystem, the effectiveness of the channel, and the technology available to make the most of it.
In this The MadTech Podcast Special, Alkimi Exchange's Adam Chorley and Chandrasekhar Narayana analyse the findings of the Web3 in Media Insights & Attitudes report, discussing media buyers' understanding of Web3, barriers to adoption and how brands are utilising the technology.
Joshua Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it files for bankruptcy, and identity as a targeting tool.
On this week's episode of The MadTech Podcast, Rob Beeler, founder and CEO, Beeler.Tech, joins ExchangeWire research lead Mat Broughton and CEO Rachel Smith to discuss TikTok's Pulse Premier, The Guardian licensing its IP for contextual targeting, the CMA's AI probe, and more.
On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, and the AA/WARC's downward forecast for UK ad spend.
On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and the demand for increased streaming ad options amongst US viewers.
On this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, Netflix's advancement into gaming, and more.
On this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta's introduction of a personalised ad opt out, concerns around TikTok's impact on young people, the AOP calling out data scraping, and more.
On this week's episode of The MadTech Podcast, Amina Folarin, chief executive officer, UK group, at Oliver Agency, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss how brands are experimenting with Web3, the importance of live events, and more.
On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire editor Grace Dillon and senior editor Mat Broughton to discuss the AVOD revenue growth, concerns around chatbot misinformation, the state of the metaverse, and more.
Catch up on the panel discussion from The Road to ATS Singapore. Caroline Campbell (StackAdapt), Avis Easteal (LUXAsia), Gurman Hundal (MiQ), Silas Lewis-Meilus (Haleon), and Raj Parekh (Mediacorp) joined Lindsay Rowntree to discuss what's shaping the industry across APAC in 2023.
South China Morning Post's Chief Operating Officer, Kevin Huang, joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world.
In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and quality journalism, and how data can be used to rebuild trust in mainstream media outlets.
On this week's episode of The MadTech Podcast, Thomas Walters, founder and Europe CEO of Billion Dollar Boy, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the UK's creative sector, HSBC rescuing SVB UK for £1, Spotify's shift towards discoverability, and more.
In this special edition of The MadTech Podcast, Nick Pringle, SVP executive creative director at R/GA, joins ExchangeWire's John Still to discuss what the recent surge in Generative AI may mean for the ad industry, focusing on what the emerging technology could mean for creativity.
On this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, content and innovation EMEA, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within the ad tech industry, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's $1bn valuation and more.
On our twenty-fourth edition of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic joins ExchangeWire head of content John Still. Together, Newman and Still discuss digital supply chains, covering issues including efficiency, transparency, and the key challenges impacting digital supply chains in ad tech.
Catch up on the panel discussion from The Road to ATS London. Karen Eccles (The Telegraph), Ed Mullins (StackAdapt), Richard Ottoy (Sharethrough), Celine Saturnino (Total Media), and Tim Willcox (PubMatic) joined Ciarán O'Kane to discuss some key areas of focus for the industry in 2023.
On our twenty-third edition of The MadTech Podcast Special, we turn our attention to the US Department of Justice's case against Google, which seeks to split up its ad business. In a lawsuit filed on Tuesday (24th January), the DoJ alleged that Google abuses its power as one of the biggest providers and auctioneers of online advertising.
On this week's MadTech Podcast, Alex Wright, programmatic and platform leader at Channel 4, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss digital TV overtaking linear, Netflix refunding advertisers, AWO's single consent proposal, and more.
On our twenty-second edition of The MadTech Podcast Special, Giovanni Brusetti, director, digital marketing and products at Johnson & Johnson, joined ExchangeWire head of content John Still to discuss in-app activation, the power of data and innovation in mobile.
On this week's MadTech Podcast, ExchangeWire COO Lindsay Rowntree and CEO Ciarán O'Kane join head of content John Still to discussthe CMA's opposition to Microsoft's Activision purchase, Criteo looking for a buyer, and Yahoo restructuring their ads business.
On this week's MadTech Podcast, Ben Tuff, chief product manager at UM Worldwide, joins ExchangeWire editor Grace Dillon and CSO Ciarán O'Kane to discuss AI's impact on search, Tencent partnering with Grab, Meta's victory over the FTC, and more.
On this week's MadTech Podcast, Hien Lane, senior vice president, APAC regional partnerships at Hello Health Group, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss Amazon launching a medication subscription service, the ACCC cracking down on undisclosed influencer ads, the DOJ's Google antitrust lawsuit, and more.
On this week's MadTech Podcast, Celine Saturnino, COO of Total Media, joins ExchangeWire editor Grace Dillon and COO Lindsay Rowntree to discuss the relevance of digital ads, TikTok offering to share their algorithms with the US, the latest ISBA and PwC Programmatic Transparency report, and more.
On our twenty-first edition of The MadTech Podcast Special, Women of Web3's Niamh Linehan joined ExchangeWire head of content John Still to discuss what Web3 is, the possibilities it presents, and how Women of Web3 are seeking to make the space more accessible.
On this week's MadTech Podcast, Addy Cutts, regional director, APAC, at Oracle, joins ExchangeWire CRO Anne-Marie Sheedy and CEO Rachel Smith to discuss European telcos' TrustPid, finding the right post-cookie solutions, and Trovo's partnership with Uplify.
On this week's MadTech Podcast, Seun Odeneye, managing director, UK & Ireland at Matterkind, joins ExchangeWire senior editor Mat Broughton and COO Lindsay Rowntree to discuss reports of ChatGPT being integrated into Bing, Meta being barred from using targeted advertising, and Roku launching their own TVs.
On this week's MadTech Podcast, Dino Myers-Lamptey, founder of The Barber Shop and co-chair of The Alliance of Independent Agencies joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the duopoly's share of US digital ad revenue, Morocco's plans for new crypto legislation, Shopify's focus on Audiences, and more.
Join ExchangeWire's Ciarán O'Kane, Rachel Smith, Lindsay Rowntree and John Still in this special end-of-year episode to discover their top predictions for media, marketing and commerce in 2023.
On this week's MadTech Podcast, Alexander Lund, founder & CEO of Mamuka ApS joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss Tesco's latest Retail Media move, Amazon capitulating to the EU over product promotion, revised ad growth forecasts, and more.
On this week's MadTech Podcast, ExchangeWire CSO Ciaran O'Kane and head of content John Still join Grace Dillon to discuss the EU's crackdown on Meta's personalised advertising model, the foundation of the UKSAFC, and the future of news.
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure.
On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how and why trends become trends on TikTok, and take us through some of the top trends for 2022.
On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting tech sector, and the unexpectedly high energy consumption of online ads.
On this week's episode of TheMadTech Podcast, Matt Sutton, COO of TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Meta's job cuts, concerns over TikTok's data collection, how Twitter is faring under Elon Musk, and more.
On this week's episode of TheMadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss VR in the metaverse, the implementation of the DMA, and TikTok's reported move into gaming.
On our eighteenth edition of The MadTech Podcast Special, Harriet Cunningham, UK sales director at Scibids, and Stefan Kurkic, head of programmatic at mSix&Partners, join ExchangeWire’s Lindsay Rowntree to discuss the biggest opportunities for advertisers and marketers in 2023. Together, the panel explore mobile-first strategies; cookieless environments; reducing carbon footprints; and more.
ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and CSO Ciaran O'Kane to discuss Apple's push into digital advertising, the struggling ANA audit into 'the ad tech tax', and Amazon's decision to place Amazon Marketing Cloud (AMC) at the core of its ad business.
On this week's episode of TheMadTech Podcast, Criteo’s managing director, UK Andy Stephen joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss retail media, the proposed USD$2.4bn (~£2bn) merger of Kroger and Albertsons, and Walmart's newly launched e-commerce platform 'Walmart Creator'.
On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite economic headwinds.
On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision to "rethink" its proposed GDPR replacement, and the European roll out of Neeva.
On this week’s episode of TheMadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the fall in the use of marketing technology, how brands can engage with Gen Z, the shift away from text-based marketing, and Sitecore's 2022 Holiday Shopping Trends 2022 report.
On this week’s episode of TheMadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the rise of retail media, the EU's efforts to curtail Big Tech, and the ad industry's current approach to sustainability.
On this week’s episode of TheMadTech Podcast, Fionn Hyndman, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the SVOD market in APAC, the future of marketing analytics, and the launch of PandaAds.
On this week’s episode of TheMadTech Podcast, ExchangeWire's Hannah Dillon, Lindsay Rowntree and Mat Broughton discuss Google being hit with a €25bn lawsuit from the UK and EU, Meta disbanding their Responsible Innovation team, and Roblox moving into advertising.
On this week’s episode of TheMadTech Podcast, Alexander Williams, head of growth & personalisation at M&S, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss Netflix's industry-high CPM, industry bodies' fears over new political advertising policies from the EU, and Shopify warning sellers to avoid Amazon's "Buy With Prime".
On this week’s episode of TheMadTech Podcast, Vincent Flood, founder and editor-in-chief at VideoWeek, joins ExchangeWire's John Still and Lindsay Rowntree to discuss Tencent's decision to bring ads to short-form video, ad spend on video streaming remaining strong despite and economic downturn, and Google's new cross-device SDK.
On this week’s episode of TheMadTech Podcast, ExchangeWire's Hannah Dillon, Rachel Smith, and Grace Dillon discuss retail trends, social commerce, and Unity's rejection of AppLovin's merger offer.
Quantcast's Sonal Patel joins ExchangeWire’s Ciarán O'Kane to discuss radical simplification.
On this week’s episode of TheMadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins ExchangeWire's Grace Dillon and John Still to discuss the decline of rapid delivery services, Apple's reported DSP plans, and publishers' concerns about Topics.
On this week’s episode of TheMadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Google again delaying the sunsetting of third-party cookies, Meta's first year-on-year revenue decline, and TikTok's reported plans for a music service.
On this week’s episode of TheMadTech Podcast, ExchangeWire's Grace Dillon, Rachel Smith, and John Still discuss the American Data Privacy Protection Act, Amazon's purchase of One Medical, and S4 Capital's sudden fall in value.
On this week’s episode of TheMadTech Podcast, Sandy Ghuman, managing director at Silverbullet, joins ExchangeWire's John Still and Mat Broughton to discuss Netflix choosing Microsoft to build their ad-supported tier, Spotify making video podcasting more available, and Google offering to break up part of their ads business.
Note: due to technical issues, some of the audio in this episode is distorted.
On this week’s episode of TheMadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom considering longer TV ad breaks in the UK, Amazon turning to influencers to get into livestream shopping, and McKinsey valuing the metaverse economy at $50tn by 2030.
On this week’s episode of TheMadTech Podcast, Jan Montwill, global digital media manager H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo's new ad platform, and the government campaign to divert marketing spend.
On this week’s episode of TheMadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, social platforms' growing introduction of premium subscription tiers, and another potential FTC investigation into Google's and Apple's treatment of users' data.
Seedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech.
On this week’s episode of TheMadTech Podcast, Lavinea Morris, Head of Planning, EMEA at M&C Saatchi Performance, joins ExchangeWire's Mat Broughton and John Still to discuss Netflix's rumoured plans to acquire Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery shopping.
On this week’s episode of TheMadTech Podcast, Diederick Ubels, co-founder and CEO at Sage + Archer, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss Musk's threat to abandon Twitter, virtual retail and metaverse shopping, and mobile fingerprinting. Ubels also shares details of Sage + Archer's current work on bringing automation and dynamic creative to digital out-of-home.
On this week’s episode of TheMadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' sharp decline.
On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad tech predictions for the rest of the year (and beyond).
On our fifteenth edition of The MadTech Podcast Special, Frank Maguire, vice president of insights & strategy, Sharethrough; Richard Ottoy, general manager, EMEA, Sharethrough; and Suzy Ryder, chief digital officer, OMD UK, join ExchangeWire’s Mat Broughton to discuss the future of UK advertising in a cookieless landscape. Some of the areas the panel explore include behavioural tracking and preparation for the cookieless future; investment in programmatic channels, SPO, and the importance of viewability; and mitigating the carbon footprint of ad tech.
On this week’s episode of TheMadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire’s Grace Dillon and Mat Broughton to discuss the Digital Advertising Alliance's Addressable Media Identifiers framework, personalisation, and paying for an ad-free experience. They also consider the role and purpose of analytics as a consulting service.
On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech on an Elon Musk-owned Twitter, and TWIPN's research into Parents in Programmatic.
On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement.
On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination to safeguard their data.
On this week’s episode of TheMadTech Podcast, Philip Gale, Head of Agency Development, EMEA at InMobi, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the privacy implications of the metaverse. They also mull over low levels of gaming ad spend and consider the value of NFT games.
On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, and discuss whether the industry is doing enough to measure attention.
On this week’s episode of TheMadTech Podcast, Reuters’ Programmatic Lead Osita Osadebe joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the potential impact of the EU’s DMA legislation. They also get to the core of Apple’s latest privacy measures, and look at the future of news brands in light of the latest Buzzfeed News cuts.
Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to Netflix’s business model.
Liz Salway, Global Digital Centre of Competencies Lead, Publicis joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss the profit losses of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue.
Alexis Faulkner, chief digital officer, Mindshare UK, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss disinformation in Russia’s invasion of Ukraine, measures to prevent mobile location data transactions, and the disruption caused by US talent shortages.
Emily Palmer, The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Big Tech’s limitations on Russian ads; the distancing from Google’s Accelerated Mobile Pages (AMP) framework by publishers; and Google’s introduction of Checks.
Paddy Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss ad viewership on TV, IAB Europe’s decision to appeal the Belgian DPA’s ruling, and the launch of Walgreens Advertising Group’s new programmatic clean room solution.
On our fourteenth edition of The MadTech Podcast Special, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to explore the role of creative within the marketing industry.
Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the replacement to Google FLoC, Sony’s proposed acquisition of Bungie, and Meta’s threat to pull the platform from Europe.
Cassie Stevens, global head of commerce, Publicis Commerce, joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the rise of online marketplace spend; Apple’s new service for digital payments; and the metaverse’s impact on physical and online shopping.
Femi Taiwo, head of consultancy, Europe, Assembly joins ExchangeWire’s Grace Dillon and Rachel Smith to discuss a reportedly illegal deal between Google and Facebook; the accusation that Google Analytics have breached GDPR; and Microsoft’s near acquisition of Activision Blizzard.
Our thirteenth edition of The MadTech Podcast Special explores the cookieless future. The impending demise of the third-party cookie has had a huge impact on the ad tech industry, and knowing how to progress when this finally takes place is the leading topic of conversation.
In this episode, Søren Dinesen, CEO, Digiseg; Josh Mortensen, CMO, Digiseg; and Thomas Lytzen, director of ad sales and tech, Ekstra Bladet joins ExchangeWire’s Lindsay Rowntree to explore how the ad tech industry will be impacted when the expiration date for third-party cookies eventually arrives. In this session they cover, how the impending demise of the third-party cookie has impacted the existing data infrastructure that underpins not just the ad tech industry, but also data privacy from the perspective of the consumer; what principles long-term solutions need to possess in order to go the distance; what a privacy-first agenda looks like in comparison to our current landscape; and whether the digital advertising industry is ready for this shift.
On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss The New York Times' acquisition of The Athletic; issues associated with cross-platform integrated measurement; and Starling Bank withdrawing their paid advertisements.
Laura Kantor, marketing & sustainability director at foodpanda, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: the rise of "Q commerce"; the future of restaurants in a post-COVID world; and the growth of environmental consciousness amongst consumers.
This week, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins Lindsay Rowntree and Rachel Smith to discuss Criteo’s latest acquisition; big tech’s relationship with advertising; and zero-party data.
Simon Halstead, Yahoo’s Vice President, Exchange and Supply International, joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: Criteo’s acquisition of IPONWEB; Alphabet, Amazon, and Meta’s control over the advertising space; and the future of zero-party data in privacy-first advertising.
Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: “Mass reporting” campaigns targeting content creators on TikTok; the launch of Tesco’s media and insights platform; and the growth of livestream shopping.
Alex Khan, MD International at Unruly, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: DuckDuckGo's release of "App Tracking Protection", an app blocking tool for Android; reports that CTV is now the fastest growing ad platform in the US; and the future of broadcast TV.
This week AdColony’s Tom Simpson joins Mat Broughton and Lindsay Rowntree to discuss revenue opportunities for NFTs; Meta’s plans for the metaverse; and Niantic’s recent campaign release.
Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: NFTs’ future revenue opportunities within the luxury market; Facebook’s incoming CTO Andrew Bosworth’s plans for moderating the metaverse; and the release of Niantic’s “Meet You Out There” metaverse campaign.
This week The Runway Media’s Katie Atkinson joins Mat Broughton and Ciaran O’Kane to discuss speculation around Apple buying Google ads; the Instagram Reels bonuses; and the EU Commission becoming sole enforcer of tech regulations.
Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: Apple secretly buying Google ads for high value-apps to siphon millions of dollars in subscription revenue; Instagram offering users a hefty bonus for posting short-form video content via their Reels platform; and how the EU Commission will use their recent appointment of becoming the sole enforcer of proposed Digital Markets Act rules to restrict behaviours of “digital gatekeepers”.
Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this.
In this episode Rachel Forde, CEO of UM UK, and Rob Blake UK managing director at Channel Factory join ExchangeWire’s Lindsay Rowntree to explore responsibility in media and how to implement this within the industry. In this session they cover, how to progress from talking about conscious media spending to actually doing it; how Channel Factory and UM UK are helping clients understand how to ensure content creators from minority backgrounds are being championed and invested in; how brands are setting themselves up internally when it comes to this; and what role the service and technology layers should play in responsible media.
Juliana Chu, vice president of digital and ecommerce APAC at Shiseido, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week they cover: ongoing global supply chain issues threaten ad spend recovery; what a PayPal-Pinterest merger might have meant for ecommerce; and the latest Participation Brand Index suggests that brands be putting purpose first.
ExchangeWire's Grace Dillon, Rachel Smith, and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: the UK agrees to drop the Digital Services Tax to signs up to a new global taxation system for big tech; Snapchat see their stock value fall after 'disruption' caused by Apple's ATT; and more mainstream retailers begin selling gaming furniture to capitalise on the popularity of the space.
Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns.
In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are incorporating this into their media plan; what role marketplace curation can play in helping buyers target these niche audiences; and whether this a better option than the traditional cookie targeting.
In this MadTech Podcast Special episode, Piper Heitzler, head of growth, EMEA at Amobee, and Mathieu Roche, co-founder & CEO of ID5, join ExchangeWire CSO Rachel Smith to discuss the complexity of identity. In this session, they cover new approaches to identifying audiences and how they align with new privacy regulations; how innovation in this area has caused the dynamic between industry players to shift; how changes to tracking and identity have exacerbated fragmentation, and how this can be addressed; and more.
Penelope Siraj, principal consultant at R3, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: freelancing takes off amongst marketers (and agencies) amidst the 'Great Resignation'; the IAB Europe have issued warnings to consent management firms for not complying with the TCF; and brands must start thinking creatively about how to reach audiences through the entertainment industry, argues one marketing exec.
Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire's Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week they cover: the ASA vow to crackdown on brands making misleading environmental claims in their ads; Netflix launch a free, mobile-only offering in Kenya; and, despite substantial spend, research finds that digital transformation remains slow for many businesses.
Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover UK broadcasters nearing a deal to launch a new joint streaming service; Bytedance announcing that Douyin users under the age of 14 will be limited to a maximum of 40 minutes per day on the app; and Discord raising USD$500m in a new financing round.
Dan Hodgson, commercial lead at Rail Delivery Group, joins Grace Dillon and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the UK's information commissioner appeals to the G7 to clamp down on cookie pop-ups; Apple are ordered to allow app developers provide users with alternative payment options; and Google's cookie deprecation delay sees advertisers and agencies slow down their post-cookie preparations.
In this episode, Thomas Bienias, director for mobile publisher development, EMEA at PubMatic; Daniel Sichel, global hub lead for TikTok at Zenith; and Ali Khitab, senior programmatic operations manager at Upday, join ExchangeWire CSO Rachel Smith to discuss fundamental challenges in the mobile in-app environment, like fraud and brand safety; the growing diversity of mobile gaming audiences and the opportunity this brings; how measurement and viewability will work in the context of an ever-changing world of data regulation; and more.
Alex Khan, group MD, international at Unruly, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Visa spend USD $150m on an NFT; big tech scrambles to build the metaverse; and China's CCP impose the country's first national privacy law.
Kenneth Sim, digital marketing manager at Johnson & Johnson, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Facebook redesign their ads business to depend less on users' data; Gen Zers in APAC feel more capable of forcing brands to change for good; and Southeast Asia streaming services are seeing success from partnering with local telcos.
Wendy McEwan, CMO Council Asia member and media and marketing veteran, joins Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: Twitter begin trialling a new ecommerce feature, 'Shop Module'; the EU issue Amazon with the highest GDPR fine in history; and more brands are exploring bringing gaming and esports expertise in-house.
ExchangeWire CSO Rachel Smith and CEO Ciaran O'Kane join Grace Dillon, editor, to discuss the latest news in ad tech and martech. In this episode, they cover: the findings of The State of Programmatic in JAPAC - 2021 Report, produced by ExchangeWire and OpenX; how changes to the ad tech infrastructure and the realities of a post-pandemic world will affect travel companies; and the projections outlined in Zenith's latest Advertising Expenditure Report.
JJ Eastwood, managing director at Carousell Media Group, joins Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: Twitter and Facebook open themselves up for audits by the MRC; brands see retention rates increase when they use SMS to talk to customers; and how supply chain issues in the US are affecting DTC brands.
Our latest MadTech Podcast Special examines the future of measurement and the role of brand suitability and contextual in a privacy-first world. For this episode, ExchangeWire CEO Ciaran O’Kane interviews Rich Raddon, co-CEO of ZEFR and Stevan Randjelovic, director, brand safety and digital risk, EMEA at GroupM.
Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: the FTC's power to force companies who violate data regulation to delete their algorithms; the ramifications of Apple's Hide My Email for publishers; and where responsibility lies when it comes to informing the public about data sharing.
Simon Peel, senior director of global media at Adidas, joins Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's plans to expand APS; retailers listing products from third-party sellers on their websites; and research into how much attention consumers give to advertisements.
Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party data; and preserving an open internet model.
Simon Halstead, VP exchange and supply international at Verizon Media, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode they cover: Amazon's decision to block Google's FLoC from some of their websites; Apple's newly announced "Private Relay" and its impact on targeting; and the prediction that Amazon will become the UK's largest retailer by 2025.
Joe Camp, senior media partnerships manager at Dentsu joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode they cover: first-party data for retailers and publishers; Netflix's e-commerce offering; and CTV.
Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire's Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. In this episode they cover: the importance of location data in a post-cookie, post-COVID era; the rise of social media platforms as ecommerce battlegrounds; and Australia's ad spend recovery.
Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode, they cover: the UK government introduce the Online Safety bill, which will allow Ofcom to fine digital platforms for failing to crack down on harmful content; whether podcasts really are the next big thing; and reports that Netflix plan to move into gaming.
Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode, they cover: does China offer alternative business models that Western tech companies should try to imitate?; Reddit launch an in-house agency, KarmaLab; and brands could turn to loyalty programs to make up for the end of third-party cookies.
Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode, they cover: TikTok trial a new in-app ecommerce feature in Europe; Airbnb vow to abandon performance marketing after making substantial cuts to their ad spend; and Merkle's Q1 2021 Digital Marketing Report finds that US ad spend is on the up.
ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Alex Khan, group MD international at Unruly, to discuss the latest news in ad tech and martech. In this episode: Verizon sell their media business to private equity firm Apollo Global Management; the rapid growth of SVODs in the US; and whether a linear TV network could disappear in just 5 years.
ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under the News Media Bargaining Code; and BuzzFeed create Lighthouse to replace third-party cookies, but not all publishers are as prepared.
ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Isabelle Baas, managing partner at Starcom, to discuss the latest news in ad tech and martech. In this episode: brands are increasingly dropping plans to bring media buying in-house after finding themselves relying on the flexibility of agencies during the pandemic; Woolworths have increased their ecommerce operations with the launch of a new online marketplace, Everyday Market; and a number of US TV networks are urging advertisers to move 20-30% of their budgets to CTV as linear continues to decline.
Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton, Lindsay Rowntree, and Anne-Marie Sheedy discuss the latest news in ad tech and martech. In this session, they cover: Grab's record-breaking SPAC; consumers selling their streaming login details; and China's decision to ban domestic apps from collecting "excessive" levels of user data.
Our latest Special explores the growth and power of the private garden data model. In this episode, ExchangeWire COO Rachel Smith interviews representatives from Mediarithmics, The Ozone Project, and Three, to gather their views on why private gardens are so important in a post-cookie world.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. In this session, they cover: GroupM's advertising forecast; Facebook; and RTÉ audio tools.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ben Holmes, VP of programmatic and performance demand at AdColony, to discuss the latest news in ad tech and martech. In this session, they cover: ByteDance's move into gaming; mobile gaming trends in India; and Google's decision to postpone testing FLoC in Europe.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Harvin Gupta, senior director of solutions engineering at Xandr, to discuss the latest news in ad tech and martech. In this session, they cover: the growing popularity of advertising-supported video-on-demand (AVOD) services; the impact of Google's ID announcement; and the issues that arise from having too much data.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Rich Ashton, managing partner at FirstPartyCapital, to discuss the latest news in ad tech and martech. In this session, they cover: Google's ID bombshell; Brave's plans for a search engine; and the gaming industry's TV ad spend.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Mat Broughton and Ciaran O'Kane are joined by Richard Reeves, managing director at Association of Online Publishers (AOP), to discuss the latest news in ad tech and martech. In this session, they cover: Stuff's departure from Facebook; Google's negotiations with US publishers; and Spotify Audience Network.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Chris Stark, senior director of product management at Oracle Data Cloud, to discuss the latest news in ad tech and martech. In this session, they cover: UK ecommerce spend; Asos' plans for a programmatic ad business; and YouGov's expansion of their Global Fan Profiles tool to esports.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Kristina Prokop, co-founder and CEO of Eyeota, to discuss the latest news in ad tech and martech. In this session, they cover: consumers' perception of data and privacy; Facebook's trial of an iOS pop-up to convince users to opt-in to ad targeting; and the Biden administration's decision to pause legal action against TikTok and WeChat.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Eric Seufert, industry veteran and founder of Mobile Dev Memo, to discuss the latest news in ad tech and martech. In this session, they cover: Google have reportedly been contemplating implementing a similar app tracking framework to Apple's impending ATT; the EU reveals that they may incorporate some elements of the ACCC's News Media Bargaining Code, which will force digital platforms to pay for news content, into their own legislation; and Walmart have bolstered their digital advertising offering with the purchase of Thunder.
Our fourth series explores the growth and potential of gaming. In this episode, ExchangeWire COO Rachel Smith is joined by David Porter, VP global media, Sub-Saharan Africa & APAC at Unilever and Tom Simpson, SVP APAC at AdColony, to discuss gaming's meteoric rise amidst COVID-19, and what it could mean for advertising.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ed Preedy, global CRO at Cavai, to discuss the latest news in ad tech and martech. In this session, they cover: Google announces its plans to replace third-party cookies with FLoC; the success of Sony's Demon Slayer anime series gives streaming services pause for thoughts; and Twitter launches Birdwatch in a bid to tackle misinformation on the platform.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree discuss the latest news in ad tech and martech with ExchangeWire CEO, Ciaran O'Kane. In this session, they cover: WhatsApp decision to extend the deadline for its new privacy policy; the impact that Apple's ATT framework could have on Facebook's ad business; and the US's response to Australia's proposed News Media Bargaining Code.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Fern Potter, EVP and global strategy officer at FCB/SIX, to discuss the latest news in ad tech and martech. In this session, they cover: Reach's success as it becomes the UK's 4th highest source of traffic; what could happen to advertising on Instagram if Facebook is forced to give up the platform; and S4 Capital's M&A spree and what it means for data-driven creative.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by CEO Ciaran O'Kane, to discuss the latest news in ad tech and martech. In this session, they cover: Guinness Atkinson's launch of an ad tech and martech exchange traded fund (ETF); why traditional TV viewing is declining in the US ; and the emergence of rival short-form video platforms in a post-TikTok India.
It's the MadTech Podcast Christmas Special! Tune in this week to hear ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this session, they discuss: the impact of Google's decision to terminate third-party cookies; Margarethe Vestager's vow to use more injunctions to penalise Big Tech; the FTC's lawsuit against Facebook; and the growth of gaming and ecommerce.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this session, they cover: Zenith's Advertising Expenditure Forecasts report; Australia's News Media Bargaining Code being presented to parliament; and WhatsApp's ultimatum over its new terms of service.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this session, they cover: Kroger's and Walmart's ventures into ecommerce advertising; the UK's new regulatory body for Big Tech; and what publisher consolidation could mean for targeting.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. This week, they cover: Nielsen's identity graph; Apple's decision to half the in-app purchases commission for smaller developer; and YouTube inserting ads on non-partner video content.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Alex Khan, Group MD – International at Unruly, to discuss the latest news in ad tech and martech. In this week they cover: Apple's IDFA being challenged by privacy advocate Max Schrems; the rapid growth in ad tech IPOs; and global media and e-commerce trends.
ExchangeWire CEO Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss iOS' impact on CNAME cloaking, Nielsen's expansion of addressable TV measurement, and the EU's latest anticompetitive probe into Amazon.
ExchangeWire CEO Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss Shopify's partnership with TikTok, the IDFA complaint launched with French competition authorities against Apple, and how advertisers' misuse of consumer data fosters distrust.
In this episode, we take a closer look at consumer control and consent. We consider how close the industry is to establishing a privacy framework that underpins the fundamental principles of consumer consent, and that the industry can be proud of. We also discuss the implications of the degradation of third-party cookie tracking and IDFA, as well as how industry players are dealing with current obstacles.
Roshat Adnani, account director at M&C Saatchi Performance, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the DOJ's lawsuit against Google, Forrester's 2021 predictions for APAC, and Netflix's progress in Asia.
Magnite's SVP JAPAC, Juliette Stead, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss streaming's triumph over the box office, the gradual rise of AVOD in the US, and Microsoft's work-from-home announcement.
Director of Lean Digital, Tom Obafemi, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week to discuss the anti-Google start-up coalition in India, the LUMA Q3 Report, and Instagram Reels.
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ciaran O'Kane to discuss Disney's sale of TrueX, as well as reports that the EU is likely to give Google the go-ahead to buy Fitbit. The trio is joined by (almost) the whole of team ExchangeWire to take a look back at some of the high (and occasionally low) points of the past 100 episodes.
This week, Captify COO Fiona Davis, ad tech veteran Anthony Rhind, and ExchangeWire CEO Ciaran O'Kane join head of content Lindsay Rowntree in a COVID-safe substitute for ATS London. Together, they discuss Ciaran's 9 Wild Predictions for ad tech in 2021, as well as a few other possibilities that may await the industry next year.
In this episode, we take a closer look at the increased scrutiny towards the supply chain. Has the industry realised its ambition to make the ecosystem more transparent? If not, what are the barriers to progress? In our discussion, we aim to get a better understanding of what is driving this need for greater clarity, and who is most likely to benefit from it.
P&G alum and founder of Shokunin Marketing, Dominique Touchaud joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the rumoured Grab/Gojek merger, the IDFA delay, and global streaming trends.
ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Leaf Group's Scott Messer to discuss Infosum's funding round; Facebook's response to Australia's New Media Bargaining Code; and Walmart's bid for TikTok.
ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by TheGamingEconomy's Mat Broughton on this team episode to discuss Epic Games vs. Apple; Facebook News expansion; and GroupM's latest Global Marketing Monitor
Imagen Insight's Cat Agostinho joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss The Privacy Collective's claims against Oracle and Salesforce, Google's response to the ACCC, and Epic Games' publisher coalition against Apple.
Automated Creative's Tom Ollerton joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss Walmart, in-console game video ads, and Apple vs Microsoft and Google.
ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss Microsoft's potential acquisition of TikTok, Google's response to the ACCC's draft revenue code, and the New York Times' Q2 2020 results.
IAB Europe's Townsend Feehan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the end of the EU-US Privacy Shield, eBay's Advanced Audience Technology, and AdGate.
Essence's Vince Niou joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Adevinta's purchase of eBay's Classifieds business, South China Morning Post's first-party data solution, and Thailand's Siam Commercial Bank's new food delivery offering.
Our second series explores the audio advertising opportunities available in the Southeast Asian (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews a range of brand representatives, to gather their views on why SEA is a prime landscape for audio, and how brands can tap into its potential.
Imagen Insight's Jay Richards joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss brands' Facebook advertising boycott, DTC profitability, and the US's threat to ban TikTok.
Luxasia's Avis Easteal joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss ByteDance's latest foray into e-commerce, the first post-COVID consumer surge in China, and the possibility of a DTC marketplace model.
Live Nation Entertainment's Stuart Austin and ExchangeWire CEO Ciaran O'Kane join Rachel Smith to discuss Apple's changes to IDFA, Brian Wieser's forecast for global ad spend, and the decline of gaming ad impressions on linear TV.
TheGamingEconomy's Mat Broughton joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the EU's antitrust charges against Amazon, AT&T's plan to sell Warner's gaming unit, and Brian Wieser's forecast for the future of ad spend.
Nordic Entertainment Group TV's Carl Thomas Petterson joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Facebook's investment in Gojek, brands' increasing interest in social media influencers, and the recommendation that Apple buy DuckDuckGo.
Essence's Matt McIntyre joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Zynga's purchase of Peak Games, Quibi's sponsorship woes, and The Guardian's new registration wall.
Industry veteran Gavin Stirrat joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss TikTok's AR advertising product, Axel Springer's bid for eBay's classifieds businesses, and the antitrust reckoning facing US big tech firms.
Amobee's Maria Flores Portillo joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the WFA's "CMO Conundrum" survey, M&S's decision to move marketing spend to its digital channels, and the trouble with TV upfront deals.
In addition to our regular weekly podcast, we've launched the MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.
Our first series focuses on CTV, and the (debated) opportunity for AdTech in this channel. In this episode, Rachel Smith interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4, Emma Newman, CRO with Pubmatic, and Simon Macson, Senior Product Manager, Europe, Samsung Ads to hear their views on how brands are approaching CTV, and whether the technology tools are up to the challenge.
Xandr's Daniel Clayman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss marketing amidst COVID, diversified revenue streams for publishers, and ISBA's recent Programmatic study.
AdColony's Matt Barash and ExchangeWire's Ciaran O'Kane join Rachel Smith to discuss the IPA Bellwether report, Axel Springer, and CVS.
GroupM's Brian Wieser joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss initial earning reports, esports advertising viewership, and Huawei's Q1 performance.
The ExchangeWire team discuss marketing for SMBs and DTCs during coronavirus, the advertising potential in esports, and tech for good.
News UK's (The Sun) Paul Hood joins Rachel Smith and Lindsay Rowntree to discuss virtual gifting in China, the Foursquare/Factual merger, and publishers stepping up in times of crisis.
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Lara O'Reilly, Senior Correspondent, Digiday, to discuss the latest news in ad tech and martech. In this episode: coronavirus ad spend, live video streaming, and mobile gaming.
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Umberto Torrielli, chief strategy officer, Silverbullet, to discuss the latest news in ad tech and martech. In this episode: FoxCorp-Tubi, coronavirus ad spend, and Safari.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Emma Newman, CRO EMEA, Pubmatic, to discuss the latest news in ad tech and martech. On this week's episode: Apple, broadcasting, and Project REARC.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are jointed by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week's episode: the Olympics, Criteo, and Quibi.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: The FTC, ad tech 2.0, and e-commerce
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week's episode, TikTok, the 5th cookie, and challenger brands.
This week on The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are in Stockholm, joined by guest Jan Montwill from Mindshare Sweden, to discuss the latest madtech news and trends, including: Kraft Heinz's agency roster, Brandless' demise & the FTC investigating big tech acquisitions.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by the returning Rachel Smith, to discuss the latest news in ad tech and martech. On this week's episode: Project Rearc, MWC, and Premier League streaming.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO, M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week's episode: Sequoia Capital, Roku, and Byte.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Vincent Flood, editor, Video Ad News, to discuss the latest news in ad tech and martech. On this week's episode: Keyword blacklists, Grindr, and Facebook.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: Google consulting W3C, the ICO, and the New York Times.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development at Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: Google killing off third-party cookies, data & technology, and TikTok.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: Tremor acquires Unruly, OOH advertising, and vertical ad networks.
On this The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Mat Broughton are joined by James Pringle, founder & CEO of Suggestv, to discuss the latest news in ad tech and martech. On this week's episode: global ad spend, You & Mr Jones, and The Trade Desk.
AdColony's Tom Simpson joins Rachel Smith and Lindsay Rowntree to discuss the Yahoo Japan - Line merger, Hulu revenue, and Amazon video content.
On this week's episode of The MadTech Podcast, Paul Evans, former Vodafone head of media now working on various independent projects, joins Lindsay Rowntree and Rachel Smith to discuss measurement, the ICO, brand building, and defining programmatic.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by Lara Izlan, director of advertising data, ITV to discuss the latest news in ad tech and martech. On this week's episode: Chrome privacy, DTC Friday, and Disney Plus.
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the latest news in ad tech and martech. On this week's epsiode: The future of programmatic advertising and identity in a privacy-first world.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week's episode: streaming wars, StitchFix, and publisher monetisation.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by DoubleVerify's Mark Pearlstein, CRO, and Tanzil Bukhari, managing director EMEA, to discuss the latest news in ad tech and martech. On this week's episode: Facebook News, WPP, and log-level data.
ISBA's Steve Chester joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss Snapchat, Netflix, and agency rebates
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner - growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week's episode: Nike, Ad Spend and Amazon.
Ryan Afshar, Inadvia, joins ExchangeWire's Ciaran O'Kane & Lindsay Rowntree to discuss S4 Capital's latest acquisition, the Taboola-Outbrain merger, Disney banning Netflix ads, and the growing opportunity in in-transit media.
Mindshare's Simona Gentile joins Ciaran O'Kane and Lindsay Rowntree to discuss publishers, McKinsey, and Oracle Data Cloud.
On this week's episode of The MadTech Podcast, Will King, commercial director, The Media Trust, joins Lindsay Rowntree and Mat Broughton to discuss the latest news in ad tech and martech. On this week's episode: Google, Washington Post's Zeus Prime, and Mixer.
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO, Silver Bullet to discuss the latest news in ad tech and martech. On this week's episode: DMEXCO, Attitudes to Programmatic Advertising, and holding groups.
Joe Root, Permutive, and Oliver Williams, News UK, join Rachel Smith and Lindsay Rowntree at DMEXCO to discuss anti-trust rulings, IDs, and the ICO.
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane & Mat Broughton are joined by Rowena Spencer, media & marketing specialist, to discuss the latest news in ad tech and martech. On this week's episode: The FTC, YouTube, and Firefox.
Digicakes' Julian Savitch-Lee joins Rachel Smith & Lindsay Rowntree to discuss Newscorp's Knewz, Google's Privacy Sandbox, and The Trade Desk.
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Rob Brett, programmatic consultant, Thomson Reuters to discuss the latest news in ad tech and martech. On this week's episode: Facebook's privacy changes, Apple expanding scope of ITP, and Farfetch acquires New Guards Group.
Viber's Christina Constandache joins Rachel Smith & Lindsay Rowntree to discuss Netflix's growing competition, Facebook's latest privacy concerns, and Whatsapp & Instagram aligning with the FB parent brand.
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Ron Amram, global media lead, The Heineken Company, to discuss the latest news in ad tech and martech. On this week's episode: Apple News, Gin Lane closes to become Pattern, and Pinterest's Q2 2019 results.
The Financial Times' Jess Barrett joins Ciaran O'Kane & Lindsay Rowntree to discuss Apple's results, Amazon's growing ad business and EU ruling on Facebook plugins.
On this week's The MadTech Podcast, GumGum's Pete Wallace joins Rachel Smith & Lindsay Rowntree to discuss the latest news in ad tech and martech. On this week's episode: Snapchat's Q2 2019 results, Axel Springer's Upday, and app developers sidestepping Apple and Google.
Condé Nast International's Nicole Holtsmark joins Rachel Smith & Lindsay Rowntree to discuss the Blackstone-Vungle, Facebook's Libra and Amazon's SSP.
On this week's The MadTech Podcast, Digital Decisions' Ruben Schreurs joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. On this week's episode: the ICO's fines on BA and Marriott, global ad spend, and LUMA's Q2 2019 review.
IAB Australia's Jonas Jaanimagi joins Ciaran O'Kane and Rachel Smith to discuss the ICO Ad Tech Update report, digital ad spend and WPP versus Accenture.
On this week's The MadTech Podcast, Intel's Rohan Kamra joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss to discuss the latest ad tech and martech news and trends. On this week's episode: Verishop; Apple's need for innovation; and Google's new privacy initiative.
PHD Media's Chris Stephenson joins ExchangeWire's Rachel Smith & Lindsay Rowntree to discuss The Global Alliance for Responsible Media, Uber's ad fraud lawsuit and Facebook's cryptocurrency.
Live from Cologne, Ciaran O'Kane is joined by Matt O'Neill, The Media Trust; Marius Rausch, AppNexus, A Xandr Company; and Daniel Gerold, G+J EMS to discuss universal logins, Apple's new SSO and Salesforce buying Tableau for $15.7bn (£12.34bn).
On this week's The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Alessandra Di Lorenzo, Forward, to discuss the latest ad tech and martech news and trends. On this week's episode: Amazon buying Sizmek Ad Server; Google limiting ad blocking; and programmatic in-housing with lastminute.com
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Dennis Buchheim, SVP and GM, IAB Tech Lab, to discuss the latest ad tech and martech news and trends.
On this week’s episode:
– This week LinkedIn announced its acquisition of Drawbridge, a cross-device identity tool. How will LinkedIn integrate this tool in their current offerings? Will any integration be limited to the US, given Drawbridge’s withdrawal from the European market following the implementation of GDPR?
– Apple’s launch of ‘Privacy Preserving Ad Click Attribution’. What will the impact be on existing attribution tools? What is the future for display in Safari?
– An in-depth look at the impact of GDPR on the advertising and marketing industry, following its one year anniversary.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Mia Mulch, managing partner at Omnicom Media Group Programmatic UK, to discuss the latest madtech news and trends.
On this week’s episode:
– Adobe teaming up with Amazon to provide DTC ‘branded storefronts’ for Amazon sellers.
– US online ad complaints overtaking TV grievances.
– Programmatic innovations, consulting with clients and advancements in AV.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends.
In this episode:
– The IAB urging the US Congress and the FTC agree to imposing stricter data privacy laws, known as ‘Do Not Track Plus’.
– Following the influx of TV upfronts in the US, how traditional linear TV advertising is evolving in the face of decreasing consumption.
– As part of Mental Health Awareness week, how companies within advertising are addressing company culture and the importance of initiatives to promote mental health.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O’Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest ad tech and martech news and trends.
In this episode:
– Google’s launch of their new privacy tools to limit cookie tracking
– Amazon grabbing a share of shopper marketing budgets, i.e. budgets from manufacturers/wholesalers used by retailers for in-store advertising, etc.
– Alibaba opening up its platform to international sellers
– The exciting times ahead for programmatic DOOH
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest ad tech & martech news and trends.
In this week’s episode:
– Altice USA buys Cheddar for USD$200m (£151m). Is this type of behind-the-scenes, millennial-targeted, live streaming the new form of audience engagement? What does this mean for Altice and streaming?
– Google will default to Ads.txt inventory. Is this for the good of the marketers, or are they more self serving? What are marketers attitudes towards brand safety?
– P&G looking to buy DTC brands. What can DTC brands bring to P&G and vice versa?
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest ad tech and martech news and trends.
This week: – Why DTC brands are learning to love TV ads
– The Annual IAB Adspend Report, and what it means for the industry
– The other social media platforms (namely, Twitter and Snap) becoming utility
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Barry Adams, general manager, BidSwitch, to discuss the latest madtech news and trends.
This week: – Why Publicis are buying Epsilon
– The IAB Tech Lab’s new specs for ad seller transparency; Sellers.json and OpenRTB SupplyChain Object
– Why AT&T has sold its stake in Hulu back to Hulu
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Anna Forbes, UK General Manager, The Trade Desk, to discuss the latest ad tech and martech news and trends.
In this week’s episode:
– IBM selling their marketing software and e-commerce platform to private equity firm Centerbridge. What are the implications for other areas of their business and for the ad tech-martech relationship as a whole?
– lastminute.com launching their own in-housing consultancy Playbook, to sit aside their existing in-house media and trading arm under a new brand: ‘Forward’. Does this constitute a conflict of interest, and will other large brands start building their own consultancies, or spinning off into licensing their tech?
– Sizmek filing for bankruptcy, and the wider implications for ad tech. Is Sizmek the prophecy for the ad-tech industry, or did it face unique challenges that don’t look to befall the rest of the industry?
This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise
This week’s edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising and movements by Google.
In this week’s episode: – Will Google will restrict third-party tracking capabilities in Chrome, and could be a move to protect their search business over their advertising business?
– Google’s implementation of unified 1st price auctions and regional differences in PMP & closed environment popularity.
– Value of in-app advertising for brands, how innovative technology solutions can address brand concerns and opportunities within diverse gaming audiences.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest ad tech and martech news and trends.
In this episode:
– Google enters gaming with the launch of Stadia
– The EU fines Google €1.49bn
– Is there an argument for big tech not being broken up?
– The Media Trust’s project with the AOP to help publishers understand their ecosystem
In this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Gerhard Louw, head of international media management and transformation, Deutsche Telekom, to discuss the latest madtech news and trends.
In this episode:
– Sen. Elizabeth Warren’s presidential proposal to break up Google, Facebook, and Amazon
– Interpretations of Mark Zuckerberg’s latest blog post, claiming Facebook will become a ‘privacy-focused platform’
– The direction of in-housing and remuneration models according to a recent WFA report
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest ad tech and martech news and trends.
In this episode:
– France threatens to tax big global tech companies generating local revenue
– DTC brands need legacy brands to move beyond critical mass
– Podcast popularity driving diverse audio advertising strategies
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest ad tech and martech news and trends.
On this week’s episode:
– The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms
– Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong
– DTC brand, Heist, choosing OOH to scale and build their brand
This week’s The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head of audience and data, News UK, to discuss the future of identity.
In this week’s episode:
– The Facebook way of doing data
– Criteo’s latest earnings and what they say about the future of retargeting
– The opportunities and challenges of second-party data
– Redefining identity and how you manage it
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review.
In this episode:
– Former Oath CEO Tim Armstrong’s move into DTC with his new company, DTX
– Apple’s attempts to ‘save’ journalism by launching a news subscription service
– The key takeaways from The Cairncross Review and the recommendations to build a sustainable future for journalism.
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest ad tech and martech news and trends.
This episode:
– Reddit launches a CPC ad model to go after DTC brands using Facebook and Google
– Rumours of Apple launching a streaming service and why its next diversification should be buying a production house
– Apple and Cisco believe a version of GDPR should be rolled out in the U.S.
– How brands and agencies are tooling themselves up for programmatic
Back in London, this week’s episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane, to discuss the latest ad tech and martech news and trends.
In this episode: – Facebook’s earnings results and why they will continue to growth in spite of continued scandal
– Publisher diversification and why the new breed of digital-first publishers are starting to show cracks
– The rumoured merger between Taptica and RhythmOne, and the need for ad tech collaboration to be a credible competitor to the duopoly
– The complexities of in-housing
On this week’s episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at Oracle, and board member of The Marketing Society, to discuss the latest news and trends in ad tech and martech.
In this week’s episode: – Building the future CEO: which companies have a strong succession plan in place and understand what it will take to be a CEO of the future?
– The DTC strategy and how its customer-centricity is causing legacy B2C companies to shift focus
– Why we need to stop referring to marketers as ‘advertisers’
– The rise of the Chief Experience Officer
– How The Marketing Society is working with marketers to prepare themselves for the consumer of the future
This week’s The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in ad tech and martech across the APAC region.
On this week’s episode:
– Advertisers claim they will pull money from Facebook; are we at the tipping point?
– Continued growth of Amazon Prime in India and Amazon’s APAC expansion plans
– APAC’s competitive OTT market
– Data privacy and regulation globally and how that is impacting APAC
On the first episode in 2019 of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest news in ad tech and martech.
In this week’s episode: – Taboola’s play in the news aggregation space, with Taboola News and its publisher-positive approach
– LUMA’s latest ad tech report, showing the growing gap between ad tech and martech in the M&A space
– RTL Group’s acquisition of Yospace and why it pays to have a business focus on fixing one problem if you’re an ad-tech vendor
– The education required in understanding identity, cookie matching, and why so much money is being left on the table
For the last time in 2018, on this week’s The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane are joined by Gareth Holmes, UK CEO, Seenthis, to discuss the biggest ad tech and martech stories of 2018.
On this week’s episode: – The GDPR’s impact on the industry
– The Google effect and how the ad tech 20% survives
– The reality of the single ID
– M&A and the telcos’ routes to dominance
– TV’s future is already here
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Brandon Keenen, senior digital commercial director, CNNi to discuss the latest news in ad tech and martech.
On this week’s podcast: – The outcomes of Google CEO Sundar Pichai’s testimony before the House Judiciary Committee in Washington
– Verizon’s write down of Oath’s value, and what this means for the future of the Oath brand
– WPP’s rebrand as a ‘creative transformation’ company
– Publisher diversification strategies and the value of cross-platform marketing
On this week’s The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Nick Halstead, founder and CEO of InfoSum (and inventor of the retweet button), to discuss the latest news in ad tech and martech.
On this week’s podcast: – With the recent news of S4 Capital’s merger with MightyHive, what will Sir Martin Sorrell’s next strategic move be?
– A pubic spat between German eBiquity and Mediacom chiefs brings measurement and transparency in the region to the fore
– With the DOJ and FBI finally taking action and making arrests over major ad fraud scams, is it a sign our industry is finally maturing?
– With uncertainty surrounding the future of the cookie, is ‘single sign on’ the answer?
– How can publishers leverage their data assets to compete with the walled gardens?
On this week’s The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Fiona Davis, MD international, Infinitive, to discuss the latest news in ad tech and martech.
Davis discusses:
– Amazon’s route to advertising dominance
– Apple’s stranglehold over app publishers
– WPP’s focus on creative agencies
– Why Audio advertising will be a huge growth area in 2019
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO and head of content, Ciaran O’Kane and Lindsay Rowntree, are joined by Martin Kelly, co-founder and CEO of Infectious Media, to discuss GDPR, the walled gardens, publisher monetisation, and why the ad tech industry is persevering through tough times.
In this week’s episode of The MadTech Podcast, ExchangeWire’s CEO Ciaran O’Kane and COO Rachel Smith, are joined by Ronan Shields, ad tech reporter, Adweek, to discuss the latest news in ad tech and martech.
Shields discusses: – Facebook’s growing troubles and their comeback options
– Investigations into Snapchat’s IPO
– Alibaba’s success during this year’s Singles’ Day
In this week’s episode of The MadTech Podcast, ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, are joined by Tom Kershaw, CTO, Rubicon Project, to discuss the latest news in ad tech and martech.
Topics this week include: – The reasoning behind Uber launching a new subscription model
– WPP’s recruitment freeze and its impact on the industry
– Oath’s rebrand to Verizon Media Group
– Industry collaboration through the likes of prebid.org and programmatic principles
On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news in ad tech and martech.
– Facebook’s latest earnings results and the decline of their daily active user base
– The potential impact of government intervention on Facebook’s dominance
– The continued power of Facebook’s user base
– Why media buyers are being slow to adopt Ads.txt and whether they are knowingly buying fraud to keep prices depressed
– In-housing and the contradictions between media reports and the reality
– The missing layer between media execution and consultancy and Liam’s role at MediaCom, working to bridge that gap
– Direct-to-consumer (DTC) brands and their differing approaches to media strategy and execution
In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest news in ad tech and martech.
The stories this week:
– Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020
– The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News
– Vodafone’s decision to renege on bringing programmatic in-house
– The minimum requirements for foreign advertising technology companies trying to enter the UK market, and how The Advisory Collective is helping driving success for these companies.
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.
In this week’s episode:
– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?
– Is Publicis’ divestment of Publicis Health Services the start of things to come?
– Do brands understand branding?
– Is OTT the only possible future of TV advertising?
– How is Accenture Interactive mobilising its execution layer?
In the second episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly to discuss the latest news in ad tech and martech.
On this week’s episode:
– Now that Brian O’Kelley is moving on from AppNexus, what does he do next?
– What can be done to save Johnston Press? And what can ad tech do to help journalism?
– Has OTT hit a saturation point, and does ad-funded content still have a future?
– The Unruly solution for buyers and sellers.
– The shift from IO to programmatic guaranteed, and what that means for the market.
– The future of independent ad tech, and the differentiation required to survive.
In the first ever episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane, and head of content, Lindsay Rowntree, are joined by Wayne Blodwell, founder and CEO, The Programmatic Advisory to discuss the latest news in ad tech and martech.
On this week’s episode:
– What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe?
– How robust is Facebook’s business model?
– Why are media agencies still being investigated because of their ad-buying practices?
– How is The Programmatic Advisory working with advertisers?
– What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?
– How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?