The How Social Are You Podcast: Recent Episodes

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HSAY 019 - Sara Broers | Travel Blogger | Social Media Leader

Quote:

“I want people to be smarter and safer online, and from a business perspective which most people tend to forget about”

Background:

Instructor Sara Broers is a Social Media Strategist and travel enthusiast who travels the nation speaking to groups on how to use social media.

Sara has a passion for helping business owners make connections they need to grow their businesses through Social Media. Her Presentation has drawn national acclaim as she introduces new auctioneers to social media and shows them how they can use it to market their businesses in a successful manner. This 'A' personality & top Instructor will inspire you to successfully find your place in the world of social media.

TravelWithSara is where Sara shares passion of her home state of Iowa and anywhere a plane, car, train, or boat would take her. She was a bit of a travel bug at a young age and throughout her lifetime; and developed a deeper love for sharing her travel experiences with others. Sara is the co-founder of the Midwest Travel Bloggers Group in 2015 and the Midwest Travel Twitter Chat. She is the founder of the North Iowa Social Media Breakfast Club. Several clubs have started, based off of the format that she started.

Sara has grown to adore the beaches and people of the Alabama Coastline. Mountains, beaches and the Caribbean are also her favorites. Sara believes that your travel connections begin in your own backyard.

Sara has partnered with several destination partners and helped them grow their tourism base through the use of social media.

Highlights:

• lives in north Iowa
• In 2008, she hopped on the social media train when she started mom blog
• she didn't realize how social media would really change her life from there
• when she started writing, she didn't have a clue as to how people would find out who she was writing or who she was.
• then she hopped on twitter and not facebook
• usually, people would start from Facebook, she did it backward
• she started with twitter and has made more business connections with it than any other media platform
• looking back that was probably the best thing that happened to her
• it's fascinating because she can get to live on a farm in Iowa and travel the world because of the internet and social media
• she has been able to meet so many people she wouldn't have otherwise met in person through social media
• the magic really happens after you meet someone online and then you can get to meet them face-to-face in real life.
• When you can that relationship offline; to face-to-face conversation, that's where partnerships begin and things begin to really happen
• it's a fascinating space to be in
• In June 2013, she started the north Iowa social media breakfast club
• everywhere she went since then in her local community she mentioned the word twitter
• she is a trailblazer without even realizing it
• she's a blogger and a social media influencer
• her motto is, she wants people to be smarter and safer online and from a business perspective which most people tend to forget about
• into blogging, a travel writer
• social media is a part of her life - who she is, and what her life is made of
• She is a farmer's daughter - she has to get that in there
• every place is a huge place for social media

• she didn't think that farmers 10 years ago would have realized that social media would be a part of their lives today.

• Friends with Suzanne stavert - both share a mutual love of blogging and social media

• let's talk a little bit about your various blogs and how you manage to create contents
• she operates 3 different blogs
• com is a social media business
• she was blogging in 2010 and found a job on twitter
• she started managing social media platforms for businesses
• your tweets represents who you are and what you are about
• she grew a social media business out of blogging that she honestly never saw coming
• she has a passion for women and business
• com is where she tends to put things about safety, social media tips and feature some entrepreneurial women in north Iowa
• com actually came out from her previous blog allinaniowamomsday.com which later morphed into travel
• she was a social media influencer but she never realized that
• at this time she started to do more travel stuff and she didn't have a travel platform
• saramomoftwo was on twitter for 5 years and twitter decided to cut it down because of suspicious activities
• that hurt because her 85,100 followers were real people
• she thought maybe this could be her little push to get into travel more
• you can't take your @travelwithsara and move it to that account
• saramomof2 became socialsarab
• she had an engaging community on twitter which meant a lot
• Midwest travel bloggers is a community that Lisa Trudell and Sara are building
• they've been on it for a couple of years, showcasing destinations of Midwest on twitter
• twitter is a big platform that we are using now as we are expanding into other platforms
• from the 1st and 3rd Wednesday of every month...they do the midwest travel chart
• she came about this because she taught nobody was talking about flyover countries
• Sara sees all this as not work, just doing what she loves

• she has created a brand and a platform off of twitter

• a lot of people just think there's too much noise on social media

• twitter list is a way to funnel down the noise and keeps you organized

• twitter is where she gets most of her News and it is so easy

• a lot of the times people are just afraid to use the twitter list sometimes

• she met Suzanne and they are actually doing a lot together at the women summit
• what she loves about social media is that she can be in 'a room' with people from ages 15 to 80...and everybody has the same interest
• the things that I'm really good at, that 17 years old is good at and the thing that I'm not good at, that 17 years old is really good at something that they can teach me

• it's a win-win with social media from that aspect

• thinks video is huge and everybody is becoming a photographer and videographer

• what scares her is how those pictures and videos are come across sometimes, not so much in the business world but in the personal world

• a lot of people don't realize that when they share these things on social media, they are actually sharing these things with the world wide web

• she has been playing around with the live feature on Facebook

• if you never try it you are never going to know whether it works or not for your audience

• what would be your advice for people out there who are looking to monetize their social media

• what I bring to it is my feet - my boots are in it
• my mind does not work that way - I'm a doer
• the best advice I can give people is getting yourself in front of the CEO, and the business you want to work with
• you need to continue with those face-to-face connections and if you don't I don't see where you'd be

• you may be successful doing this but you're going to leave a lot of money outside your bank account

• tools like this are great but they build on relationships that really matter

• you need to also put contents out there

• As a society, we are less social

• I love social media and it helps me pay my bills
• I see too many people who will not put their phones down
• it is a concern that Sara has and that comes from her wanting to educate people on being safer and smarter online
• I do have concerns for kids too because they are watching their parents and grandparents
• for be being social is to really get out and live your life, having face-to-face conversations with people

• local does matter and we can do big things with that

• what advice would you give to people to be more social with social media?

• have a conversation with people, don't blast whatever your opinion is
• be somebody who is engaging and wants to help
• be a friend of people
• a lot of people on social media are there because they don't have friends

• If you just be a good person online, you can be that person that helps them along the way

• I love to travel and I spend a couple of days at Disney world in Florida with my husband in January

• I spent one whole day without my phone - I left it in the hotel room

• I had to take that day and just leave my phone behind

• I've got a new project started with locally with homegirl social media

• in the Midwest here we are a little slower to embrace things than other parts of the countries
• I also work with auctioneers as the social media instructor
• people say why would auctioneers need social media? really?
• For every profession, there is a place for social media.

Connect:

website: http://travelwithsara.com, www.socialsaraconnections.com

Twitter: @TravelWithSara Instagram: @TravelWithSara Facebook: TravelWithSara, socialconnectionsLLC Pinterest: travelwithsara Google+- Sara Broers Flipboard: @TravelWithSara

LinkedIn: https://www.linkedin.com/in/sarabroers

• I hope you enjoyed and found value in this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.
• You can find us on iTunes, Stitcher, Speaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

Until next time, thanks, everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 018 - Rev. Michel Faulkner - NY mayor candidate | Republican | NFL Athlete

Quote:

“For New yorkers, it's not just ‘our’ city, it actually belongs to the world!”

Background:

For more than 30 years, Rev. Michel Faulkner has dedicated his life to serving his community. Michel Faulkner is the only Republican candidate for Mayor of New York City, a former New York Jet and businessman. His Church in Harlem is responsible for thousands of people finding employment through their Jobs Partnership. Michel supports school choice and is a strong and vocal advocate for the Police.

Highlights:

• Candidate for mayor of new york
• Positive uplifting and timely messaging on social media ---?
• NY is a world capital - Everybody comes to new york sometime or another
• For New yorkers, it's not just ‘our’ city, it actually belongs to the world.
• Michel is working on NY being an expensive city. Making it more accessible.
• Been working to serve the people of NY for the past 30 years.
• He thinks NY needs to have principal leadership - the focus being on - jobs, education, tax reforms, on making things better so NY can move forward.
• The culture and ambience of the city can be enhanced. It is diminished right now because of the plaguing issues they’ve been facing recently.
• Michel is running to help the middle class survive in NY, enhance the ambience and revive true culture of the city.
• “I’m a New Yorker, I have a NY attitude and NY values”, says Michel
• “I value all people, the dignity of all people, their worth.”
• “I don’t care what their political persuasion is, their ethnicity is, their socio-economic status, or their sexual orientation, what matters to me is healing new york.”
• “Unity is our destiny”
• “We need to be selfish and focus on maintaining structural and cultural integrity of NY”
• “NY is a place of hardworking people, if you have a dream and are willing to work hard to bring that dream to life, you should have a chance to do that in NY.”
• “NY has always been accepting of dreamers. I’m a dreamer, pragmatic dreamer”
• “Everybody has a job and a hustle in New York” and that’s a youth culture Michel stressed upon.
• “We’ve made some amazing gains and strides. We cannot let it slip by. We need to move forward.”
• There has been a diminishing return on education system, students of public schools are unprepared when they graduate. Michel will look into jobs and education.
• “The best way to empower citizens is to connect them with the police”, Michel will work to enhance police-community relations.
• “NYPD is the best in the world with what they do”
• “We started the blue ribbon campaign for the unity in police community. It focused on 3 things- Affirmation of police officers, Appreciation of their jobs, accountability - police being accountable and citizens being responsible citizens”
• Michel started tweeting and let people engage with each other at the time of the haiti quake - Provided food and help to people who were starving.
• Social media is a great enhancer for community relations.
• Big challenge is to get people behind social media to actually come out and take action and interact in communities.
• Social media works best when receivers are dynamic participants
• “More or less social because of social media ?”
• “I started a group called NY youth leaders network - used snail mail because there were no cell phones back then. People read the mail and took action.”
• 140 characters can change stock markets, bring notice to the entire globe. Traditional media stands shaken.
• The mayoral race is not about what’s wrong with NYC but about preserving what is right with NYC.
• “I will raise the level of engagement of stakeholders in NYC. It won’t be passive, it will be dynamic, there will be action groups, social media groups, people will be able to raise their voices, their concerns and we will fix what is broken and hence move NY forward.”
• I am a great listener of people as long as we all are speaking the same language of healing the great city of NY.

Connect:

• Twitter: @michelfaulkner and @FaulknerMayor2017
• Facebook: https://www.facebook.com/michel.faulkner/
• Website : http://faulknerfornewyork.com/

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

You can find us on iTunes, Stitcher, Spreaker, SoundCloud and Google Play. Your ratings and comments on iTunes are greatly appreciated.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 017 - Christian Toto - Award-Winning Journalist | Movie Critic | Podcast Host

Background:

“Journalism is either changing or collapsing depending on your view”

I’m an award-winning journalist, member of the Broadcast Film Critics Association and founder of HiT. I studied art in college and, after collecting three degrees, realized I had a brighter future away from my pad and pencil.

I eventually landed a feature writing position with the Pittsburgh Tribune-Review, where I asked to review movies when our regular critic went on vacation. I essentially did the same while working for The Washington Times, volunteering to pen any entertainment story I could in between my regular assignments.

I finally emerged as one of the newspaper’s regular film critics, reviewing movies and interviewing A-list talent like Tom Hanks, Dwayne Johnson and Kevin Spacey. I left D.C. for Denver in 2007, transitioning to a freelance career I later found work with both Breitbart News and LifeZette.com before embracing my HiT duties full-time. I can be heard each week on “Mike Rosen at the Movies,” “The Michael Brown Show,” “Garrison,” “Haus Rules” and “Walker Daniels in the Morning.” I previously appeared on “Stossel,” shown on the Fox Business Channel and the “Devil’s Advocate” program on Colorado’s PBS station.

Highlights:

• Art major in college who went into journalism
• Journalism is either changing or collapsing depending on your view
• Wanted to cover entertainment from a right of center perspective
• Realized there wasn’t really anyone covering entertainment from this perspective
• Worked for Breitbart and Lifeset
• Created Hollywoodintoto.com
• First social media he got involved with was Facebook
• Is political on his business page because that he part of his brand and part of who he is
• Conservative entertainment reporter-- but he doesn’t want to be vicious or irresponsible
• He tries to project his brand in a specific way-- i.e. no profanity, making fun of actors weight, etc.
• He wants his followers to trust him- know that he won’t make up things because of his worldview
• Wants to be credible-- might have made mistakes but never on purpose, and they are always updated with an editor’s note
• Wants to make sure everything is verified before reporting
• Social media is a great tool, but it can also do a lot of damage if you aren’t careful
• Always try to pause before sending something out
• Think before you tweet, retweet, or post because these posts can have consequences and repercussions
• Is what you are posting going to provide value to your followers?
• Entertainment is culture
• It is good to stand up for what you believe as long as you can back it up with solid information
• Staying uplifting on social media can be good for a brand
• Being consistent and staying above the fray as well as adding value are very important
• We are more social because of social media but also hard to really know who these followers/people on social media are
• However there is level of discourse on social media that has gotten sour
• People can really show a different side on social media-- allows us to be nastier then who we are
• There is this barrier that allows people to say things that they wouldn’t in person

Resources:

• Hollywood in Toto: http://www.hollywoodintoto.com/

• Hollywood in Toto Podcast

• The Franchise podcast
• Midnight Movie Cowboys Podcast
• Entrepreneur on Fire Podcast
• The Smart Pass of Income Podcast
• Social Media Examiner podcast
• Marketing in Your Car podcast

Connect:

• Hollywood in Toto: http://www.hollywoodintoto.com/
• Twitter: @HollywoodinToto
• Facebook: Hollywood in Toto

• Hollywood in Toto Podcast

• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 016 - Scott Isbell - Professional Pop Singer | Viral Social Media Sensation

Background:

“It was like my internet existence was completely erased"

At the age of 4, Isbell became enamored with the rhythm and soul portrayed by an Elvis impersonator. Inspired by the performance, he began to emulate his new-found hero, Elvis Presley through his songs. As he grew, he discovered another King of Pop, Michael Jackson, who fueled Isbell’s curiosity to performing arts, setting his sights high on music. At 12, Scott competed in USA’s Most Talented Kids. Influenced by his heroes and other legends such as James Brown, Isbell was seen as a natural on stage where his signature old Soul of new Pop style began to take shape.

Without an agent or managers and pushed by his desire to perform, Isbell also landed professional acting roles in both TV and film. However, singing became Isbell’s way to creatively channel the frustrations of living with ADHD. His passion for music helped him focus on developing his vocal intensity, fueling his soulful sound. Isbell has performed at venues across the United States, including The MGM Grand, Hard Rock Cafés, Disney World, and Foxwoods Resort and Casino. An avid fan of professional wrestling, Isbell also performs at professional wrestling events alongside WWE superstars. During the summer of 2014 and 2015, Isbell toured and opened for Wu-Tang Clan legend, Cappadonna, and other artists such as Spliff Star (Busta Rhymes), Ne-Yo, Inspectah Deck, Bricksquad, Young Dirty Bastard, and more.

Today, Scott Isbell is taking his musical ambitions to the next level, studying at the world-renowned Berklee College of Music and now at Emerson College. Scott Isbell’s most viral campaign to date has been his hit song Trumpified, which has surpassed 46 million plays and has reached number 2 in the world on the Soundcloud charts, number 1 on the Pop charts on Soundcloud, and reached number 97 on the iTunes Hot 100 charts.

Highlights:

• Lives in Boston
• 23 years old
• Professional Pop Singer
• Singing since 3 years old
• A few summers ago decided to put out a Pro-Trump presidential song
• Wanted to be the first to put out a Pro-Trump piece
• Created Trumpified song
• Has a pop/funk vibe
• Song eventually went viral
• Blew up on Soundcloud and YouTube
• Was hacked, though, by protesters
• A lot of his content was deleted when he was hacked on his social media accounts
• Never got his Youtube, Facebook, or Instagram back!
• Lost a lot of followers and subscribers
• Had to start all of his social media accounts again from scratch
• “Weather you like Trump or not, he got us to call out the media for their bias”
• This past year and a half has completely transformed our media according to Isbell
• How did he go about rebuilding his social media presence after hack?
• It was like his internet existence had been completely erased
• After he got hacked, started taking twitter more seriously
• Twitter was really responsive and helpful when he was hacked
• Has 1 million followers on twitter now
• Each social media site is its own puzzle
• Some sites he has a lot of engagement and many followers, and others aren’t so much his forte
• What works for one site probably won’t work for the other
• Hashtags aren’t the same on Instagram as they are on Twitter
• Pick one platform and really try to grow that platform, then you can try to grow the others
• Goes to Berklee for school-- prestigious music school
• No upcoming tours, but planning a few upcoming shows
• Is working on some new projects-- one with Howard Stern
• Also working on some solo songs
• Trying to find the balance between working on music as an artist and using/engaging with social media
• So many artists won’t get heard because they don’t put enough time into social media/don’t use social media
• Wants to learn more about Youtube and how to use it more effectively
• All social media platforms have their own community
• There is less face to face communication because of social media-- everyone tuned into their phones
• What’s incredible about social media is that you can meet some great people over the platforms
• Isbell has met some of his closest friends over social media
• As a society we need to learn how to use social media more wisely
• It is a good this for business purposes but everyone needs to learn when to shut it off
• Have to start learning how to step back a bit

Resources:

• Listen to Trumpified here: https://www.youtube.com/watch?v=qEJUTJ4mrXo
• Gary Vaynerchuk Crush It https://www.amazon.com/Crush-Time-Cash-Your-Passion/dp/0061914177
• Gary Vaynerchuk Jab Jab Right Hook: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X

Connect:

Website: http://scottisbellmusic.com

Twitter: scottisbell_

Gab: @scottisbell

Youtube: Scott Isbell Music

Soundcloud: Scott Isbell

These last three bullets are cut a paste for every episode:

• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.
• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 015 - Mark Lindheimer | Social Media and Fear

Quote:

"and just remember you can be more social."

Transcript:

Hello everybody this is Marki Lindheimer your host and welcome to podcast episode number 15. I'm just leaving a meeting and heading back to my office that I'd share some thoughts about social media and fear.

It's been something I've been thinking about for a while. If you spend any time on Facebook or Twitter especially and you look at the trending topics or you look at the news of the day there's always, almost always a polarity to the discussion around a particular topic. It could be political, it could be social, it could be whatever and you know there's always an opinion, everyone has an opinion and in some cases those opinions can be very strong and strident and you know aggressive on both sides of the Issue.

It occurred to me that in many cases these types of attacks that result in this discussion that goes on, especially on controversial issues, can be difficult for people to grasp and I was wondering where did these attacks come from, where do does this anger and aggressiveness come from and you know really it really always, almost always comes from a place of fear and fear is a powerful motivator.

It drives action and behavior and social media is a great place for, or not so great place for, fear to be displayed in a very aggressive way and we've just gone through an election, I’ve talked about this a little bit, very divisive, very polarizing. The candidates were really difficult to accept on either side of the of the aisle and you know the discussion around those candidates was very aggressive and attacking and and angry in many cases depending on who you're supporting.

You know really i think a lot of that comes from fear. Fear comes from the information that's available and how we consume the information and there's a term called confirmation bias. So in many ways we might be looking for information that confirms our bias that we have, a certain belief about a person or a candidate or a topic or some thing that triggers something within us and then we go about that action of whatever it is and i'm talking about social media.

If you search on just about any topic out there other than the innocuous MCM's or WCWS, it's really know, and even that can can lead to some pretty aggressive discussion. But i think it all comes back to fear, I think fear is something that is so powerful and I think that also I believe that our media and our social media platforms as a result allow people to express that fear and sometimes it's not a constructive way. Sometimes it's very negative and disrespectful and truly awful.

So I'm glad that social media platforms are available to us for having these discussions. I understand that people are going to have different opinions. I recognize that that the that fear is going to drive people in certain ways and I think it's really important to know that you do have control about what you consume. You do have control on social media about what you can just consume, you don't have to follow certain

people, you don't have to search certain search topics, you don't have to engage in things that are upsetting and might trigger some fear and action that might result and I think it's important to practice that.

I think you can use that same approach, my wife and I decided many years ago to turn off the news. We don't watch the news, we don't participate in that and because it was frankly upsetting it caused fear and I believe that's what it's designed to do. So to have the belief that I can have much less fearful existence if I cut out some of these things that caused me fear, that make me upset, that you know might cause me to lash out in in social media is a great awareness .

I think if more people understood that they could be more at peace with today's world, to look more inward to different solutions, to be able to to deal with you know the fear that might come up for whatever reason and to use those filters.

I always joke that i have a short distance between my my brain in my mouth and that I've actually been able to exercise a filter when it comes to some of the things that I might respond to, react to, that might trigger something in me based on what I've seen in the news or in social media and I've been able to use that filter in terms of choosing not to consume certain information. Whether its news or blogs or talk radio or anything along those lines or even certain segments of the social media were all the the Twittersphere and Facebook and even Instagram.

So I believe that we have an opportunity on this podcast to educate people and to share ideas and to make suggestions. That's really my goal is to is to make suggestions through people's experience, people I interview and through my experience to help people come up with solutions in social media so that we become more social and we really can become more social and there are different techniques and tools that we can use and apply. What i'm talking about today, filtering out the news, the noise, the negative messages and becoming much more happy as a result, At least that's been my experience so that's what I wanted to share today.

if you like to podcast please go to iTunes and give us a rating of 5 stars, we love comments and that certainly helps us and our following. You can find us on the Stitcher and Spreaker and also on Google Play some of our content is up on soundcloud but haven't quite set that up completely yet but you can find us in a lot of different ways.

i'll be launching a website in the near future and i'll keep you posted on that. So I’m glad I got to talk about fear, glad I got to express a little bit about what I've been thinking and I do appreciate all of you listening and just remember, you can be more social, so thanks everybody

Connect:

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 014 - Mark Lindheimer - Social Media and the Holidays

Quote:

"and just remember you can be more social."

Transcript:

Thanks for tuning in for downloading or listening, this is podcast episode number 14, this is Mark Lindheimer and I'm your host, I’m just driving home from a meeting and I thought I'd check in.

It's the holiday season between Christmas and New Year's and I was just thinking about how social medias become such a big part of our holiday experience, how people you know, tend to share so much about their lives on social media during the holidays, their family gatherings and the Christmas tree and the presents and the travel.

The various different things that they're doing and its really neat because you know we all come together during the holidays with our families and we enjoy the time together but sometimes we're not able to be together with our friends and family during the holidays and social media allows us to connect on a level that would be difficult without this amazing platform whether it's Facebook or Instagram or even Twitter.

This ability to visually connect, to interact, to engage with our friends and family on social media during this time of year is really special because everybody's pretty positive and happy and optimistic and putting on their best face for the holidays.

There's no doubt that people are struggling and experiencing things that are difficult but you know social media allows us to interact and to engage and its really a powerful way for us to be together during the holidays.

We’ve all come through a very difficult election with you know very divided united states, divided world really, that election and to come through that as a country and to have the opportunity to celebrate you know something very special during the holidays really, I think, has kind of I hope provided a little bit of a release valve you know kind of letting some air out of the balloon and the pressure as we go into 2017 and all the changes that are on the horizon.

I think it's you know a wonderful time that we should all be enjoying and embracing and I for one am extremely grateful that I've gotten to spend time with my mom and my brother and my family and we just got back from Disneyland spending a couple days in that beautiful park, the weather was gorgeous. It was crowded but we got to spend time and go on rides and enjoy ourselves and it's so beautiful this time of year and you know share the pictures on Facebook and Instagram and you know connect with our followers and friends and family in that way.

So it's just a wonderful time of year it's a wonderful time for social media it's very positive and uplifting and I hope we can carry that feeling throughout 2017. I for one am very optimistic and I look

forward to what the new year has to offer and I’ll share more about that in future podcasts. So thanks everybody, I really appreciate you tuning in and just remember you can be more social.

Connect:

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at mlindheimer@gmail.com.

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HSAY 013 - Daniele Gatti | Marketing Consultant | Social Media Expert

Background:

Daniele was born in the wine region of Piedmont, in the North of Italy to a family of wine merchants. He graduated Summa cum Laude in Oriental Languages and Literatures at Venice University in Italy, and has spent extensive time living and working in Japan and Asia.

Before joining Velvet Media Daniele has worked for a decade as Brand and Marketing Manager in Fortune 100 companies, leading international-scale projects and multicultural teams.

He lives between Tokyo and Denver and in his spare time, tries hard to improve his golf handicap score.

Quote:

“You have to make the content relevant to the audience, and provide value for the audience in exchange for their engagement and time "

Highlights:

• Started Velvet Media specializes in Marketing and utilizing social media
• Company started in Italy and has expanded into the USA
• Found a niche with no competition and grew very fastly with the help of social media
• People were skeptical at first, it was tough to sell this idea of using social media for marketing
• Started utilizing social media in company about 3 years ago
• Advertising and using social media is not a one size fits all marketing approach
• Something posted on Facebook might not be suitable or the best content for Twitter
• This causes redundancy of content
• Need to customize content to fit each different platform
• You have to be storytelling in order to capture the attention of your audience
• Providing audience with value in exchange for their engagement and time
• Likes DO equal dollars
• People are starting to spend more and more time on social media
• More and more people are looking at content on a mobile platform
• This changes the relevance of content
• Something that worked on a laptop or a computer might not look the best on a cell phone or mobile device
• Building loyalty through the stories you tell on social media platforms is so important
• Need to build brand equity first
• Landscape within Facebook is changing very rapidly
• Instagram is becoming much more of a marketplace
• This past election was the first true social media political campaign and election
• Candidates were able to leverage their social media to tell stories and generate impressions
• With regards to Reviews and social media, it only takes one bad review to stir the pot
• Has social media become a barrier to human interaction?
• We need to use social media as a tool and a bridge to go to another place
• Don’t just sit on the bridge!
• It is up to the user to cross that bridge and create that human interaction
• It has given us incredible power which we have never had before
• We can use social media to breach communication gaps
• There is so much power in crowdfunding and small startup grow because of social media

Resources:

• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
• • Amazon: https://www.amazon.com/dp/B00BATNNZY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Connect:

• WWW.Velvetmedia.it
• Velvet Media on Twitter, Instagram, and Facebook

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 012 - Jeremiah Dinnell - Retired Navy Seal |Firearms Instructor | Leadership Trainer | MMA Fighter

Background: "If you can do it in less than three minutes, get it done right now and don’t put it off” Jeremiah is originally from Sacramento, California. He joined the Navy after high school and trained to become a Navy Seal. He did deployments with Seal Team three and three combat deployments. He got a job in Sales after returning from the Navy. This past December he decided to pursue his own dream and started Never Settle Consulting. Never Settle Consulting specializes in unique sales and leadership team building events to help improve your company's overall communication, leadership and growth from principles proven to work. Never Settle Consulting was founded with the purpose to deliver high level training in shooting, tactics, long range shooting, combative training, and personalized training programs for Law Enforcement, SWAT and Military groups. Jeremiah is also an MMA fighter. He does fighting as a stress reliever; he’s 6 and 1 for fights. He lives with his wife Amanda and their children. Highlights:

• Former Navy Seal
• Current MMA Fighter
• First got involved in social media through MySpace, during his first deployment to Iraq
• Then joined Facebook with the hopes of staying in touch with people
• Your page needs to provide value to people without simply trying to sell people something
• Jeremiah started to gear his facebook and twitter in this way to provide value to his followers
• There comes a point in business where you need to start promoting yourself on social media
• Connected with friend and influencer, Jocko who then had him as a guest on his podcast
• The podcast received over 17,000 views/listens
• Jeremiah received numerous new followers on all social media platforms
• Shows the power of social media
• None of those people knew who he was before, after the podcast he had tons of new connections
• The podcast set him up for so many more business opportunities and connections; got a call from Dom Rozzo
• He is trying to get better at balancing his use of social media
• During working hours he uses social media, but after those hours his wife tries to help him focus on family time or alone time without the phone
• Tries to set up a schedule in order to be effective with his time and limit his social media use
• Are we more social or less social? Jeremiah says yes to both
• Tip about social media: when on a date or with another significant other, put the phone away! Spend quality time with loved ones.

Resources: * Jocko Podcast with Jeremiah: http://jockopodcast2.com/2016/10/26/46-jeremiah-jp-dinnell-jocko-discuss-war-fighting-and-life/ * Extreme Ownership - by Joclo Willink & Leif Babin : https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2

Connect: Website: http://www.neversettleconsulting.com/ Instagram: @neversettleconsulting

Twitter: @jpdinnell

Facebook: Never Settle Consulting LLC

Email: Jeremiah@neversettleconsulting.com

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 011 - Kim Acedo - Self Care Coach | Health and Wellness Mentor | Personal Trainer

Background: “You don’t get stronger if you do the same thing all the time”

Kim Acedo has been advising women in midlife on their health and wellness since 2000. She works exclusively with women in their 50s who want to live their healthiest and happiest life. Most of her clients have been putting their health and self-care on the back burner for most of their lives and when they hit their 50s they realized that they’ve been putting their wants and needs to the side and it’s now time for them to refocus on themselves. Kim empowers her clients to build confidence, resilience, hope, self-motivation, and make lasting changes to their health and well‐being. Her clients and she work together to get “unstuck” and discover goals and strategies based on their core values and motivators in order to bring about the healthy lifestyle they desire.

Kim has a Master’s degree in Kinesiology with an emphasis in Exercise Science and is a Certified Health & Wellness Coach through Wellcoaches School of Coaching.

Highlights:

• Health and self care coach for women in their 50’s
• Kim is 35 but has been working with people in their 50’s for about 20 years
• Started as a personal trainer; did this for 15 years
• Thought that she would open her own gym, but started to work with her clients in a different way so decided against it
• Likes working with people for an extended amount of time
• Discovered her clients wanted an overall wellness in their life
• Would give her clients a judgement free space to open up and talk with her; this gave her a shift in energy
• All coaching is done virtually
• Finds herself very fulfilled
• Discovered she had coaching skills, listening, reflecting back, asking open-ended questions
• Went to a coaching school and felt like it was exactly what she should be doing
• Involved in a mastermind group for about 5 years
• Most of her clients have been putting other people first in their lives for a long time
• Women who have hit their 50’s and are experiencing an empty nest or questioning their purpose
• They are asking themselves what’s next? They want to start putting themselves right up with everyone else
• Women at this age are more open to adventure and a new challenge
• Realize their parents are declining and this changes things for them as well
• Uses facebook mostly for business, email for business instagram for personal
• Has snapchat and twitter accounts but doesn’t typically use those
• Wants to be where her audience is; her ideal client is a facebook user
• Facebook is becoming a great way to curate information
• Her clients need to be ready, willing, and able to make a change
• Discovered that there are so many women on Facebook that are available for her to target
• So many tools for targeting and advertising to specific markets on Facebook
• She is concerned with the level of distraction due to Facebook
• Finds that women in their 50’s are also distracted by Facebook
• You need to step away from social media in order to improve yourself
• Over Consuming social media is a problem despite the demographic
• It’s necessary to close down your social media at times and not have to focus on many things at one time

Resources: * Deep Work: Rules for Focused Success in a Distracted World by Cal Newport

• So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport

• The Miracle Morning by Hal Elrod

Connect:

• Business website: Transformation Wellness for Women;
• Facebook: Kim Acedo

I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com. Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 010 - Joshua Allan - Entrepreneur | Traveler | Technology Developer

Background:

• "Social Media is a great source of procrastination"
• "Be genuine and don't cram a bunch of promotions down people's throats"

Joshua is the owner of Smart Theater VR headset a Virtual, an US ex-patriot living abroad in Uruguay and running his business virtually. He loves social media and how it allows him to keep up with the world as well as curate information he's interested in.

Highlights:

• Living in Uruguay, Costa Rica, Latin America
• Living abroad over 5 years uses social media a lot
• Wanderlust is probably the main reason, had the travel bug since he was a kid. Traveled to over 20 countries.
• Virtual business thanks to the Internet Manufacture in China, business run out of LA and Uruguay with many partners in
• They have been selling the product through traditional reseller channels. Only using social media for promotion of the brand over the last few month.
• Be genuine and don't cram a bunch of promotions down people's throats.
• www.Gab.ai was where we met.
• The kick-starter for the Oculus Rift VR goggles was where the inspiration came from.
• 3-4 year product development process
• You can find Smart Theater VR headset on Amazon as well as at Walmart, Bed Bath & Beyond, Toys R Us and most major retailers.
• Joshua's main use for social media isn't his business although that's part of it. Living abroad social media allows him to keep in touch with developments in the world he left behind.
• Curating information based on his interests.
• Joshua merges his social media and work life. "Social Media is a great source of procrastination"
• He sees value in the ability to interact with the people you are with and the people who aren't there. He doesn't see social media a barrier to personal interaction.
• He makes a great point about social media training us to filter out the bad and only share the best images and experiences.
• We can curate the information we are interested in but we can also curate ourselves, what the outside world sees.
• He sees the future of VR as a platform and its impact in all areas including Augmented Reality - curating life experience itself.

Resources:

• Smart Theater VR - www.SmartTheaterVR.com
• Gary Vaynerchuk - Crush It and Jab, Jab, Jab, Right Hook

Connect

• You can find Joshua Allan and his company at www.SmartTheaterVR.com and on Facebook and Twitter.
• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your friends.
• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at howsocialareyoupodcast@gmail.com.

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

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HSAY 009 - Rob Rosmis - Entrepreneur | Real Estate Pro | Social Media Coach

Background:

"I'm providing more of an asset for my consumers as opposed to a platform for me"

Rob has a diverse experience that started in Law enforcement then his first entrepreneurial effort with a successful Hockey Training business working with two professional franchises as well as Fitness Training and ultimately as a Real estate professional.

Coaching and training is what he's good at and he uses those skills to help his real estate clients learn the process as well as coaching and training his sales team that he'd developing.

Highlights:

• Transitioning social media perception from fitness guy or hockey training guy to real estate professional.
• Gary Vaynerchuk - Attention is the asset. Engage and get attention.
• If you don't put out content you're missing the boat.
• International Property Specialist with NAR
• Using Social Media to recruit and train agents on his team
• Shift in focus from just listed/sold social media posts to more of a lifestyle message
• Focus on needs and wants - creating value
• "I'm providing more of an asset for my consumers as opposed to a platform for me"
• Providing value to agents In international Real Estate through private Facebook groups
• Creating a lifestyle - travel and entrepreneurship
• Using video email services for business to interact and engage with his prospects
• We are more social in being able to reach more people, we have lost the importance of face to face communication.
• You can't be an expert on Social Media right out of the gate. You have to walk before you run.
• Using Facebook or social media to lean about his prospects and their lives and connecting with them on a personal level

Resources

• Gary Vaynerchuk - Crush It and Jab, Jab, Jab, Right Hook
• Listing To Leads
• Bom Bom video email service

Connect

• You can find Rob Rosmis on Facebook, Instagram, LinkedIn and via email; rob.rosmis@gmail.com
• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.
• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 008 - Melvin Alston | Competitive Body Builder | Sponsored Athlete | Inspiration

Background:

“I either want to hold steady or move forward, but I’m not going backwards”

Melvin Alston is an NPC National Level Bodybuilder and also the V.P. of The MooreMuscle Corporation. Melvin started competing as bodybuilder at the age of 17 and has not stopped since. He has won numerous bodybuilding shows and is currently fighting for his IFBB Professional Card. Melvin is a talented businessman and an even better leader. Every employee of MooreMuscle feels as if they are part of a family and that credit goes to Melvin. Melvin lives with his beautiful wife and has 3 teenage children.

Highlights:

• Melvin was born and raised in Michigan
• Got into sports at a young age, started playing football and was lead to weightlifting and working out
• Received a football scholarship and had a great career but stopped due to injuries
• Joined a YMCA and was encouraged to perform in bodybuilding competitions; did his first one at 17
• Moved to Las Vegas and majored in Physical Therapy and Sports Medicine, while working at a gym as a trainer
• Got a job with company, nth Degree, managing trade shows, exhibits, and events
• Worked on tradeshow floors at convention centers in Las Vegas
• Every industry that you can think of has a convention or an expo where the companies come together
• Melvin’s company services these clients and their needs at these events
• Worked his way up from casual laborer to project manager to city-wide manager
• Happy to work for a company that encourages working your way up
• Still able to keep up with his bodybuilding career
• "Either give 100 percent or doesn’t do it"
• Took a break from bodybuilding because he couldn’t dedicate all of his time to it, but eventually made a successful comeback (in 2006)
• At national level shows, he competed against 1000 to 1500 other competitors
• Only 15 make the finals and Melvin was one of them!
• Placed 14th one year, 9th the next, 5th the year after, and 2nd last year in a national show
• Constantly trying improve and come out better than the last show; as long as he does that he’s happy with any placement
• Are you a better version of yourself today then you were yesterday?
• I either want to hold steady or move forward, but I’m not going backwards”
• First social media platform he used was Facebook, though was reluctant in using it at first
• Signed a contract to be a sponsored athlete and that influenced his decision to join social media (Moore Muscle)
• He also wanted to share with people his story and his journey
• Social media naturally evolved to be a branding tool for Melvin
• His operates all of his social media and content on his own, didn’t have anyone guide him
• He didn’t realize the impact he was having on other people’s life until receiving positive feedback from followers on social media
• Helped him realize how powerful social media is as a tool to help connect with people in order to help them achieve their own goals/inspire them
• Posts the messages he wants to post without thinking about how many likes it will receive
• Stays true and honest to himself when posting; share’s what he wants to share regardless of the feedback
• You should be able to express what you want
• People can definitely get caught up in social media
• He only really does Facebook and Instagram (No twitter or snapchat yet)
• Wakes up and spends the first hour doing his social media work
• His time set aside in the morning is the only time he really spends on social media; very disciplined person
• Don’t make it an all day thing (social media)
• Do your best to schedule out time for social media use and limit it
• Find a slot of time that you can allot for it and set it aside, then you’ll be more productive the rest of the day
• Can be a distraction and a barrier for the rest of your life; setting apart time helps counteract this

Connect:

• IFBB North American Championships - http://npcnewsonline.com/2016-ifbb-north-american-championships-official-score-cards/302312/
• Moore Muscle - http://www.mooremuscle.com/home.html
• Facebook - https://www.facebook.com/melvin.alston.75

• Instagram - https://www.instagram.com/melvinmuscle/

• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 007 - Joe Sales - Faith | Blogging | Inspirational Speaker

Background:

“Being a Catholic striving for Holiness in life, faith, and everything in between”

Joe Sales, is a devout Catholic who lives in London Ontario, Canada with his beautiful wife. Joe is also a blogger and speaker. He loves his faith, family, and friends. He continues to the best of his ability to strive for holiness in life, faith, and everything in between. This blog was launched in January 2016 by Joe Sales as a way to bring together his ministry of speaking and use of media in hopes of encouraging and inspiring others in their life, faith, and everything in between.

Highlights:

• Joe began blogging a decade ago

• He’s had a few different blogs over the years, but now has decided to stick with one blog

• Through blogging has been able to get into other social media platforms and connect with people online
• Covers a lot of different topics in his blog
• Blogs about life and faith, incorporating his own experiences
• Devout Catholic
• Doesn’t want to force people to believe what he believes, but instead wants to encourage them to grow in their own faith
• Faith is not meant to be easy
• Joe started with MySpace, but felt it was geared more towards artists and musicians so he switched to Facebook
• From Facebook he was linked to Twitter, Gab, Instagram and other social media platforms
• Instagram is great for visual people
• Uses both a personal and a professional Facebook page
• Uses Facebook and Twitter to promote blog and make people aware of it, in the hopes they share it
• Social media is a way to help his blog audience grow
• His audience has grown worldwide through his use of Facebook and Twitter
• Number of viewers definitely grows by utilizing these social media platforms
• The Pope’s on Instagram (1,000,000 followers in the first 24 hours)
• Instagram’s partnership with the Pope was great PR
• The Pope has been using twitter for some time
• Pope is very social and social media is great for publicity and bringing people to the church
• A picture tells a story which then leads to engagement
• Joe says his blog is all about the people
• Knows that his blog will only get better
• Receives positive feedback and constructive criticism through social media and blogging
• Podcasts are a great partner for content for a website or a blog
• Joe also does public speaking
• Began public speaking in college
• Grew up with a learning disability and talks about overcoming these barriers to get to where he is today
• Wants to inspire and encourage others
• Has spoken at various conferences over the years
• Always looking for opportunity
• Always draws from his own experiences
• Using your story to help others can only make us better
• At the start he was on his social media all day
• Now he’s learned it’s good to disconnect
• Disconnect so you don’t miss out on everything that is happening in life
• Always good to take a step back from time to time to realize what’s going on outside of the internet
• Enjoy where you are as opposed to where the internet or social media might take you

Connect:

• You can connect with Joe Sales through his blog: joesales.wordpress.com

• Links to his social media profiles (Gab, Twitter, Facebook, Instagram) can be found on his blog

• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.

• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!

Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

See acast.com/privacy for privacy and opt-out information.

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HSAY 006 - Andrew Torba - Social Media Start-Up CEO | Entrepreneur | Free Speech Advocate | Millennial Background: "The people, all people, are why the social media platforms exist." Andrew Torba is a 25 year old Silicon Valley based entrepreneur with 5 years of experience in the technology space. Andrew was the Founder and CEO of AutomateAds.com which helps Facebook, Google Adwords, and Twitter advertisers automate the management of their ad spend budgets using artificial intelligence. Andrew and his team recently launched GAB, https://gab.ai/ the new People First / Free Speech Social Network . They are currently in closed Beta testing but the response has been nothing short of phenomenal. Highlights: * The challenges of being a third party developer working and attempting to solve problems in the Big Social ecosystem is not easy. API's change every 90 days. Innovation is nearly impossible * Developers have been treated poorly by Big Social * Building a Social Media platform that welcomes and support third party developers. * Second problem: Silicon Valley very difficult to be a Conservative * On-line and off-line very difficult to speak freely. A level of discomfort as a result. The importance of freedom of speech. * Gab's mission: Put people first and to promote free speech for everybody * Much bigger than any one person or one political party. * Pay to play advertising * The point of business is to provide solutions to problems and create value. Many of the Big Social companies have lost their way in the drive for shareholder value. * Up until this point there hasn't been an alternative to Facebook and Twitter although Snapchat is the remaining independent and has a large audience. * The lack of Conservative leadership in Silicon Valley. The need for someone to stand up not only for Conservatives but for everybody. * "The people, all people, are why the social media platforms exist." * The CEO sets the tone for the users of the platform whether you have 300,000 or 300M users. * People on the Left, Center and Right are all expressing disgust with the fact that censorship exists in Social Media today. * Different Communities growing in Gab - gamers, politics, sports, etc. It's important to encourage different types of influencers to join Gab and to bring their following with them. * Giving people the ability to monetize their content on Gab - a tipping, donation and/or subscription system. * Enable users to make real money while Gabbing all day. * Trends - possibly implementing AI and VR tools for content creation. * Mobile is crucially important and they are working on native IOS and Android applications * Open to feature and technology feedback from the Gab community. * Main focus is being ready for scale. * If you're looking at your phone you're not connected to the people with you're with. Make an effort to be present. * Getting out and exploring nature, setting the phone aside. * Studies that show there is a chemical reaction, dopamine is produced, in our brains to notifications. * Mike Cernovich blog post about "How to relax and clear your mind and focus". * Getting into a routine of starting the day working on yourself before getting into email, Social Media, notifications, etc. - Miracle Morning * "This is my life's work, my purpose". * There are no coincidences. Everything that lead up to this point prepared him for everything he is creating today.

Resources: * Book - Start With Why by Simon Sinek * GAB - https://gab.ai/ * Body Builder - Melvin Alston * Article - Why We're All Addicted To Texts, Twitter and Google * Blog - Danger & Play - If You're Connecting You're Not Reflecting * Book - The Miracle Morning

Connect: * Andrew Torba can be found at GAB, https://gab.ai/ at @a and also on Twitter for now @torbahax * I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers. * You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. * If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

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HSAY 005 - Thomas Haire - Editor-In-Chief | Journalist | Sports Fan Background: During the past 11 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Scout.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog, TomRants.com, and can be followed on Twitter at @THrants. Highlights: * There is a magazine for everything. Changes in the magazine industry. Performance based metrics. * Response magazine has grown into an industry tradeshow, the DRMA networking alliance, education tracks and a newsletter. * The publisher's decision had an effect on Response Magazine and as a result Thomas' life. Time to get on Facebook and he was resistant. * He made a choice to go all in and mix the professional and the personal aspects of Social Media. * Twitter - "Who can tell as story in 140 characters? I need 2400 words!" Ended up attacking Twitter more so than Facebook. * USCFootball.com was his first experience with social media on a message board 20 years ago. * Evolving from the Social Media to social connections * How he uses Social Media for business and personal use and how much time he spends and how he curates information. * Will concert venues actually block cell phone use?

Connect: * Thomas can be found on Facebook - Thomas Haire and on Twitter and Instagram @THRants * Response Magazine's website is http://www.responsemagazine.com/ and can also be found along with Response Expo and the DRMA can all be found on Facebook and LinkedIn and on Twitter @responsemag @responseexpo @DRMA

• I hope you enjoyed and found value on this episode of The How Social Are You Podcast please feel free to share it on social media with your followers.
• You can find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.
• If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on GAB the new People First / Free Speech Social Network https://gab.ai/ at @ML as well as on Twitter @mlindheimer or on Instagram @mlindheimer and lastly on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

Until next time, thank's everybody!Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

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HSAY 004 - Patty Domintuez - Boss Free Baller | Marketing Guru | Entrepreneur - Patty talks about her 4.5 year ride on "the greatest roller coaster ever which is entrepreneurship", going with the flow and understanding the power of technology and Social Media. Collaborated with a "lone wolf" consultant friend on CREATEbuzz where they help small businesses. the SMB market, get and keep customers. They have discovered that technology in general is super overwhelming for the small business owner. That's the perspective she brings from assisting her small business clients. One of the great quotes from one of her clients "I'd rather do my taxes than try to start to understand Social Media". Helping Small Businesses understand the monetization potential and how to create scale. How to understand technology and let go of the "overwhelm". One of the the overwhelming components is Social Media. They work with Small Businesses at the strategic level helping them understand where they want to go and to formulate a blueprint and identity, how you're different, your unique selling proposition. Being congruent. How you show up, on-line or off-line, is all in alignment. Congruency applies whether you're a solopreneur, network marketing, Small Business or big brand. You have to show up, who you are, what you say you do and what you do are all congruent. Identifying the perfect customer has everything to do with where you should be on Social Media. Patty consults to Fortune 100 companies and she is emphatic that Social Media is The Great Equalizer. No matter your size you can dominate your niche or "get rich in your niche" she calls it. Patty told the story about an associate who decided to test the concept building an audience in a niche with OctoNation on Instagram and now has over 32K Octopus loving followers! He started to provide a platform for these artists. He was consistent and patient. There is no shortcut. Patty event referenced Dawn Bartolini's story from HSAY 002 and her commitment, consistency and patience in building her network marketing business on Facebook. It's not glamorous, its just work. Patty found her footing on Social Media back in 2006 on LinkedIn and Twitter and was following some of the early thought leaders in Social Media like Chris Brogan and Seth Godin and their ability to be consistent and dominate. She really didn't understand what it was about. Then she got into Facebook and calls it the greatest cocktail party ever! Patty discussed the power of video om Social Media with Facebook Live and Snapchat and your ability to hack the algorithm with video on the various platforms. Patty talks about family life with her sons and Social Media and how she gets their attention she sends them a private Snapchat. She sees them playing with different new apps. They'll check something out, make a decision and drop it or keep it and share it with their friends. She's aware that Snapchat is the main platform but she does caution them to be careful. Just educate them to make good decisions. Patty also encouraged us to build and gain trust by engaging, delivering value and humanizing the interaction as much as possible. creating a relationship. Making people feel like they matter. What are you doing on Social Media to help people feel like they matter. As far as productivity tools Patty also talked about SocialBro from Audiense.com that tracks hashtags and tweets and helps automate some processes for her. She cautioned to be careful of too much automation, people's BS meter is very accurate. As far as the future of Social Media she said that Internet Marketers are the ones to watch as they are always 12-18 months out in front of everyone else. She says that video is the sustainable play, more content, more platforms, engagement and virality. Ray Higdon as an example dominates with any key word that you can search relative to entrepreneurship or network marketing. He has been blogging every single day for over three years. He posts videos at least five days a week. The definition of consistency. You can find Patty Dominguez and and company at CreateBuzz as well as on The Morning Would Show on Vimeo where she and her partner impart exceptional business marketing wisdom. She and her partner Tim also have an incredible podcast for entrepreneurs called The Boss Free Society Podcast. You can also find her on Twitter @pattydominguez_ as well as on LinkedIn here. If you enjoyed or found value on The How Social Are You Podcast please share it on social media with your followers. You can also find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated. If you have questions about The How Social Are You Podcast or would like to be interviewed you can tweet or direct message me on Twitter @mlindheimer or on Instagram @mlindheimer as well as on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.Support this show http://supporter.acast.com/the-how-social-are-you-podcast.

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HSAY 003 - Suzanne Stavert - Midlife Blogger | Foodie | World Traveler - Suzanne talks about how her blog, Adventures Of Empty Nesters, launched two and a half years ago sprung from a desire to express what she was feeling now that her children had grown up and started out on their own path. She discusses the life changing effect the blog has had on Suzanne and her family not to mention her readers.

Suzanne shares how through the process of learning how to build her website, her blog and her Social Media, the midlife bloggers and travel bloggers she has attracted into her life, circled around her and generously helped her along the way.

Her advice to new bloggers is to be yourself, to be authentic. "There is room for everyone in the blogosphere!" Suzanne talks about how much she loves Instagram and sharing her love of photography along with her passion for travel and food and the way this platform helps showcase her photos.

Suzanne has attracted some amazing opportunities because of her blog. She was approached by The Container Store to write a feature for Container Stories where she shared her Adventures of Empty Nesters Travel Tips. She even had an opportunity to star in an infomercial for The Perfect Cooker! These are perfect examples of her moto: Say yes and figure out the rest! Words to live by!

Suzanne believes that Social Media is here to stay and that there tremendous value in Social Media. She encourages us to join the flow of Social Media but to not let it take over. To live life, share what you want and know that people don't have to read it if they don't want to. It's a choice. She suggests to be mindful of where you are and who are you with and to make your Social Media interaction is brief and to turn your attention back to your family or guests.

Suzanne has some amazing travel and partnerships she will be launching over the next 6 months including travel with her husband to South America. She is even reaching out to people she has met through the blog and Social Media and will be meeting with them in Chicago and other cities. Mark encouraged her to arrange meet ups with her fans and followers when she travels in the future.

You can find Suzanne Stavert and her amazing blog at Adventures Of Empty Nesters as well as on Twitter @suzannestavert or on Instagram @suzannestavert. You can also find Suzanne's numerous featured blogs here on The Huffington Post.

If you enjoyed or found value on the podcast please share it on social media with your followers. You can also find us on iTunes, Stitcher, Spreaker and Google Play. Your ratings and comments on iTunes are greatly appreciated.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can message me on Twitter @mlindheimer or on Instagram @mlindheimer as well as on Facebook melindheimer and you can also email me at thehowsocialareyoupodcast@gmail.com.

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HSAY 002 - Dawn Bartolini | Mompreneur | Health Transformation | Triathlete

On this Episode Mark Lindheimer introduces you to his great friend Dawn Bartolini from Chicago. Dawn is an amazing wife, mom and entrepreneur. She has worked hard to learn the best ways to leverage social media in her business, to attract and engage with people who want what she has. She has an inspiring health transformation story and she's pushing her physical performance to the next level. Dawn also has implemented the "3-3-3 Rule" in her home in order to insure that her family is present for each other as often as possible.

You can find Dawn on Facebook https://www.facebook.com/dawn.mikrutbartolini as well as on Instagram @dawnmikrutbartolini I'm sure she would love to hear from you!

If you enjoyed or found value on the podcast please share it on social media with your followers. You can also find us on iTunes, Stitcher, Spreaker and Google Play.

If you have questions about The How Social Are You Podcast or would like to be interviewed you can message me on Twitter @mlindheimer or on Instagram @mlindheimer as well as on Facebook melindheimer and you can also email me at HowSocialAreYouPodcast@gmail.com Thank you for listening!

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HSAY 001 - Mark Lindheimer - Entrepreneur | Social Media Connoisseur

On this first Podcast Entrepreneur Mark Lindheimer introduces you to The How Social Are You Podcast, tells you a little about who his is, his experience in social media, some of the concerns he has with the impact Social Media is having on us as social beings and our culture and society as a whole and what he hope to accomplish through interviews of social media influencers, entrepreneurs and individuals.

Hello everybody I’d like welcome you to The How Social Are You Podcast this is Mark Lindheimer and you are listening to episode number one! Today we're going to introduce you to the podcast, share a little bit about me and more importantly what I hope to accomplish with this podcast so let's get started.

So, what do I want to discuss on this podcast? Well, I’d really like to interview people about,, you know, what's going on in social media, who's using it, and how, and what are the trends in social media.

But a lot of podcasts are probably talking about that already. More importantly I want to talk about how social media is affecting us as social beings and society as a whole and what part is it playing in our culture.

A little bit about me. I live in Los Angeles and I'm a native southern Californian. I'm a husband and a father of three beautiful girls. I’m a partner in an Instagram based marketing company called Luxury World Traveler. We have millions of loyal travel obsessed followers who was recently recognized by Forbes.com as one of the top ten most influential profiles to follow. So I've had some experience with social media.

I'm also a baby boomer and so I've experienced the amazing trajectory personal technology has taken over the last twenty years or so and from the PC to the cell phone to message boards to Facebook and the rapid advances in social media from there.The things and products and technologies that we're dealing with on a day to day basis.

I personally use almost every social media application except for My Space and I currently have active accounts on Facebook, Twitter, Instagram, and Snapchat. I'll admit I've found the social media applications to be useful, pretty entertaining, frustrating, and absorbing sometimes all the same time.

I've also noticed that as social media has become more and more prevalent it appears that people are interacting at the human level less and less. Maybe you've noticed this? I've been wondering lately, what's the impact social media is having on us as social beings?

I hope to explore many of these topics on the podcast. I want to interview a variety of people on how they're currently using social media, their observations about social media's impact on our culture, and if they have experienced any personal challenges as a result. Any recommendations or strategies they might have in order to, you know, gain some value from social media without allowing it to take over their lives.

So that's the podcast in a nutshell. I hope you find it entertaining, that it helps you take a look at how you're using social media and how it's impacting you as a social being. And that you learn something that you can implement into your own life.

I want to thank you again for listening. You can find the podcast on stitcher, on a speaker and Google play now with iTunes coming soon. If you have any questions or comments or if you want to contact me you can reach me on Twitter or Instagam @mlindheimer that's M. L. I N. D. H. E. I. M. E. R. or you can email me at howsocialareyoupodcast@Gmail.com. Until next time thanks everybody

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