The Channel Drop In: Recent Episodes
Purechannels
The Channel Drop In is an informal environment where our host Glenn Robertson, CEO of Purechannels, bring together guests for a bit of a chat about all things channel, channel marketing, channel sales, channel strategy, partner programmes, partner recruitment and retention, partner channel, channel, channel, partner, partner, partner, channel.... etc etc.
Featuring a special guest appearance by Toby the Frenchie, Oz Austwick joins Glenn for our first ever in-person Channel Drop-in this month!
In this week’s Drop In Glenn chats with Ashley Speight, CEO and Co-Founder of Channelyze. A new leader in PRM that is stepping away from the traditional thinking of portals and disrupting the channel to provide vendors with not only a one-stop-shop solution but also a better user experience.
"In this brilliant Drop In, we were lucky to be joined by no other than Michelle Ragusa-McBain. Having recently returned to Cisco, Michelle takes us on a magical journey from growing up in New York and building a remarkable career in tech, to MSP Evangelism and Women In Channel to then writing books for children on tech careers. Randomly brilliantly and sometimes brilliantly random! Enjoy this, it's a good one!"
At Purechannels, naturally we believe in the power of partnerships – with our clients, throughout the channel and in life. On this Drop-In we are joined by the incredible Alex Brayshaw, Partner at the Magnus Club and former Managing Partner at Ogilvy. We talk about how growing relationships, valuing people and sharing goals/values can lead to prosperous business between clients, agencies, and throughout the channel.
"Channel Metamorphosis" sounds exciting - and it is! In this week’s Drop-In, Margaret Adam, AVP, Tech Ecosystems Europe (Services, SMB & Start-Up and Partnering Ecosystems) explores recent analysis which suggests that the post pandemic IT channel must evolve, differentiate and adapt, placing partners and end-user customers at it’s core, to survive. We talk a lot at Purechannels of the importance of Partner Experience and embracing 'Partner Power', via the Inverse Channel, check out the video now and hear how Margaret explains this metamorphosis is happening in relationships both up, down and through the channel.
Read our whitepaper on the 'Inverse Channel'
Forrester’s Principal Analyst for Channel Partnerships & Alliances, Jay McBain joins us again to discuss the dawning of a new era of channel ecosystems. Looking at the technology landscape in this, his third Drop-In since we launched in March 2020 Jay brings to life the reality of a new age of Partner Experience and what lies ahead. We explore how vendors and partners can continue to transform and work together to ensure they win.
With the latest statistics showing that the global cloud computing market is expected to reach $623.3 billion by 2023, CEO Glenn sits down with SCC's UK Services Business Development Director, to question the future of cloud adoption in a post CV19 landscape. They discuss if a hybrid cloud approach is really the answer, how organisations can make the most of the 2020 'knee-jerk' software investments and what is was like to launch Oworx during the global pandemic.
After 21 years in the Channel, Scott Riley founded Cloud Nexus just 18months ago. Through the last 12 months, despite (and essentially because of) the global covid pandemic Scott has seen the business rocket, whilst focussing solely on one thing... Microsoft. We chat to him about how business is going, all things Microsoft - including Licensing, Security and Cloud - and the huge opportunity that exists for partners and MSP not only in Microsoft, but in building successful partner-to-partner relationships.
Ever heard of ABM? Yep, it is a very real thing. Not only that, but it's not just another funked up B2B acronym for acronym's sake. Done right, it can have a huge impact on the indirect channel, increasing lead and demand gen, and improving the ever important PX. Renowned channel and ABM expert, Gemma Telford - owner and founder of specialist agency SHEHER joins Glenn for this brilliant Drop In... welcome to 2021!!
Owner Founder of IT PR Agency CubanEight. On this latest edition of the Channel Drop-In we discuss how PR can play a key role in the channel currently and going forward. And what partners/vendors can do in order to keep up with current digital/social trend now that events have ground to a halt!
This is a great Drop-In where our CEO gets to chat with Kate Wood. In this lively conversation they talk about the need for showcasing the channel as a real career path and increasing the number of girls/woman in tech.
Here’s another Channel Drop in for your listening pleasure! On this episode we were delighted to be joined by Kerry Desberg, CMO of Impartner, the global leader in PRM. Glenn and Kerry enjoy a hearty conversation about powering and empowering partners, automation, digital transformation (yes actual digital transformation!), teams being cut all over the place and the danger of not investing in partners!
This episode of the Channel Drop In, welcomes Andy Grant, Group Director of International Marketing at Mitel, to share a unique vendor viewpoint on the current, recent and future challenges the channel faces, maximising partner experience - and everything that includes - and the importance of collaboration. Mitel are a global power in Telecoms and therefore have been at the heart of communications solutions since corona-virus hit.
In this recent Q&A with Consulting Editor Sara Yirrell at #CRN our CEO, Glenn Robertson, responds to questions about marketing through Covid (and out the other side), the importance of awards/recognition and how it is vital that sales and marketing work together to drive business success - now and in the future!
Another edition here, of the Channel Drop In. This time with Marcus Cauchi of Sandler Training. Hard hitting, being blunt and a few little swear words too, so don't be offended, you've had a warning. :-) Basically, now is the time to carry on prospecting, there exists a great opportunity - and just don't be rubbish! Your customers and prospects need help, who are you to not go out and help them?!
What a treat! Jay McBain of Forrester Drops In for the second time to reveal crushing realities about the Covid situation, the probability of recovery and... the upside and the opportunities that exist. Don't miss this one!
Coming at it from two angles: The job that pays the bills, and taking time to do things you are passionate about! Jay talks about maintaining good business habits in lockdown: Managing cashflow and P&L now and then planning for the recovery. He also talks about the great work and support the BMC have to offer anyone in B2B Marketing - agency or client side!
What a Drop In this was. Now is the time to remember you are human, become more human and get creative. Fabulous insight and brilliant advice from Chief Rooster and B2B Evangelist, Paul Cash, Founder of Rooster Punk.
In a really enjoyable conversation with Richard, we discussed crisis management, reacting to customers' (new) needs and a mantra of 'passion to innovate'. One key thing that I loved about this Drop In is Richard's brilliant observation of the irony of this whole situation - at a time when we are all completely isolated, we are in fact more connected than ever!
The video star of the UK IT channel today, Marc Sumner of IT Talent organisation Robertson Sumner joins us for a brilliant Drop In to explain that now is a great time to recruit. not only that, but it is imperative that you double down on retention and keeping your staff happy - otherwise there will be a flood of resignations hitting desks when lock-down is lifted! Lots of your competitors will be swooping in under the radar, looking to woo your top performers away from you!
Steve Kemish, lecturer for the DMA and CEO of Junction Agency joins us here on the Drop In to discuss appropriate, useful communication, being helpful, adding personality and...goalkeeping!
In this episode of the Channel Drop In, Dan Kelly - Founder and VP Partners for global incentive and rewards vendor CR Worldwide - talks to us about ways to incentivise and reward people, employees and partners.
Channel Legend and all round good guy, Alex Tatham - MD of Westcoast joined us on the Channel Drop In to discuss what he is seeing currently as a result of Covid, what opportunities are presenting themselves and what lies ahead fro the UK Channel.
Get yourself ready to turbo charge your MSP through Covid and out the other side, with this Channel Drop In "MSP SPECIAL" with Paul Green. The go-to expert for all things MSP Marketing, Paul takes us through the things to consider and the opportunities for MSPs that are prevalent currently and will become more apparent as we come out the other side of Covid-19. Get a cuppa, get comfy, get ready...
In this latest edition of the Channel Drop In, we welcome channel legend Sara Yirrell. Great conversation around the UK channel’s response to Covid, Partner Experience (PX), vendors listening to partner needs, Channel Awards, employee well-being and good habits for the future! This is a good one, not to be missed!
In the first edition of the Channel Drop In back in April 2020, we were delighted to welcome Jay McBain from Forrester. what an opener! Not only did Jay drop some great channel gold, but we were also lucky enough to be joined by a very special guest too! Enjoy! You can see it on the youtube channel and our website at www.purechannels.co.uk, but for those listening, Jays daughter randomly dropped in too