What The WHY?!: Recent Episodes
The Corporaid
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuromarketing-based questions to analyse organisations and careers, bridging current affairs and business to evaluate its operation on three levels: what they do, how they do it, and WHY they do it IN 15 MINUTES! Reported directly from two continents - the heart of European politics, Brussels, and Singapore, the epicentre of business ranked highly by the World Bank.
Today, 43 percent of the world’s largest companies have their headquarters in Asia. The region’s well-diversified, horizontally integrated conglomerates can pivot quickly in times of crisis. The COVID-19 outbreak began in Asia—but so have early indications of containment, new protocols, and the resumption of economic activity. By 2040, Asia is expected to represent 40 percent of global consumption and 52 percent of GDP. Could we be looking back on this pandemic as the tipping point when the Asian Century truly began?
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuroscience-based questions to investigate the purpose of their business, BEYOND PROFIT. From analysing an economics professor who gives an opinion on Covid19 clinical trials in Brussels, to some of Singapore’s rising entrepreneurs, we bring on organizations and careers to bridge current affairs and business —to investigate its operation on three levels: what they do, how they do it, and WHY they do it IN UNDER 15 MINUTES! Reported directly from two continents - the heart of European politics, Brussels, home to the EU's most important institutions, such as the European Commission, European Council and European Parliament as well as Singapore, ranked first worldwide for the ease of doing business by the World Bank since 2012, consecutively now for 7 years - neuromarketing-based media production firm The Corporaid investigates concrete ideas on how to tackle today's and tomorrow's challenges as an ideal platform to engage with inquisitive spirits invested in both regions.
Your 2020 crisis marketing strategy: neuromarketing. It's not enough to simply have a well-defined communication policy. In times of a crisis, the market is volatile, consumer behavior is unexpected, and the business, in general, will face sudden fluctuations. Interest in consumer neuroscience took off in the mid-2000s, when business school researchers started to demonstrate that advertising, branding, and other marketing tactics can have measurable impacts on the brain. Science has advanced rapidly in the past five years and has begun to validate many of the audacious mind-reading claims of neuromarketing’s early proponents. As the science becomes more validated and as more neuroscience PhDs leave academic labs for industry — brain scans are likely to become more popular with marketers. Why should businesses apply neuromarketing methodologies in a pandemic crisis?
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuroscience-based questions to investigate the purpose of their business, BEYOND PROFIT. From analysing an economics professor who gives an opinion on Covid19 clinical trials in Brussels, to some of Singapore’s rising entrepreneurs, we bring on organizations and careers to bridge current affairs and business —to investigate its operation on three levels: what they do, how they do it, and WHY they do it IN UNDER 15 MINUTES!
Reported directly from two continents - the heart of European politics, Brussels, home to the EU's most important institutions, such as the European Commission, European Council and European Parliament as well as Singapore, ranked first worldwide for the ease of doing business by the World Bank since 2012, consecutively now for 7 years - neuromarketing-based media production firm The Corporaid investigates concrete ideas on how to tackle today's and tomorrow's challenges as an ideal platform to engage with inquisitive spirits invested in both regions.
At a 2010 White House signing ceremony for the Affordable Care Act, Vice President Joe Biden, as he embraced President Obama at the podium, said "This is a big **ing deal." Amidst the world's stir of profanity protocol today, researchers speculate that brain circuitry linked to emotion is involved when swearing. Regular language relies on the outer few millimeters in the left hemisphere of the brain, whereas swear words come from evolutionarily ancient structures buried deep inside the right half. One such structure is the amygdala, an almond-shaped group of neurons that can trigger a fight-or-flight response in which our heart rate climbs and we become less sensitive to pain. How true is this, and why?
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuroscience-based questions to investigate the purpose of their business, BEYOND PROFIT. From analysing an economics professor who gives an opinion on Covid19 clinical trials in Brussels, to some of Singapore’s rising entrepreneurs, we bring on organizations and careers to bridge current affairs and business —to investigate its operation on three levels: what they do, how they do it, and WHY they do it IN UNDER 15 MINUTES!
Reported directly from two continents - the heart of European politics, Brussels, home to the EU's most important institutions, such as the European Commission, European Council and European Parliament as well as Singapore, ranked first worldwide for the ease of doing business by the World Bank since 2012, consecutively now for 7 years - neuromarketing-based media production firm The Corporaid investigates concrete ideas on how to tackle today's and tomorrow's challenges as an ideal platform to engage with inquisitive spirits invested in both regions.
Contrary to popular belief, this bonus episode explains why driving a car is nothing like driving a business. The analogy of a car is frequently used when talking about running a business. The driver relies heavily on the dashboard to see how the car is performing., similarly representing the monthly and daily reports received on business. Is this fundamental in making sure you are going forward at the right speed, have sufficient fuel and not over-heating?
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuroscience-based questions to investigate the purpose of their business, BEYOND PROFIT. From analysing an economics professor who gives an opinion on Covid19 clinical trials in Brussels, to some of Singapore’s rising entrepreneurs, we bring on organizations and careers to bridge current affairs and business —to investigate its operation on three levels: what they do, how they do it, and WHY they do it IN UNDER 15 MINUTES!
Reported directly from two continents - the heart of European politics, Brussels, home to the EU's most important institutions, such as the European Commission, European Council and European Parliament as well as Singapore, ranked first worldwide for the ease of doing business by the World Bank since 2012, consecutively now for 7 years - neuromarketing-based media production firm The Corporaid investigates concrete ideas on how to tackle today's and tomorrow's challenges as an ideal platform to engage with inquisitive spirits invested in both regions.