Fractal Marketing - with Gerard Doyle: Recent Episodes
Gerard Doyle
If you’re an Entrepreneur who also does the marketing, then this is the podcast for you. You’ll hear tips and strategies from marketing professionals that you can apply to your business without the need to hire an expensive agency. You’ll also hear stories from other Entrepreneurs as they discuss with Gerard how they promote their business.
Every startup founder seems to share one fear: that someone will steal their business idea.
In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a strong brand to defend your early-mover advantage and stand out from the competition.
Good products fail all the time – when they’re not marketed properly.
In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better product is all you need. Instead, understanding your customers, building a strong brand, and using the right marketing techniques to reach them is the best way to establish your product in the market.
There’s one thing that so many startups miss when first getting started: being small can be a big advantage.
In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting yourself authentically can be one of the biggest drivers of growth for small businesses.
What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?
In this podcast, Gerard discusses how marketing is often misunderstood as a means to trick customers into buying a product or service. However, effective marketing is actually about understanding the needs and desires of the target audience, highlighting the unique benefits of a product or service, and building trust and relationships with customers. Honesty and transparency in marketing are core tenants that will always result in beneficial customer relationships.
Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was?
In this episode, Gerard explores why making it easy for customers to leave can actually boost your success and help build a high-quality user base. In a world full of grabby gyms and Netflix-style “are you sure you want to cancel” emails, this surprisingly innovative strategy is a breath of fresh air for customers.
What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life?
In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blending into daily life. Native and experiential marketing techniques are less annoying, more enjoyable, and builds trust and credibility with target customers.
Is having the lowest price really the selling point you want?
In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor quality, low profits, and a race to the bottom. By creating value through high-quality products, excellent customer service, and unique features or benefits, startups can distinguish themselves from the competition and command better market position.
What do we do when an AI can just write all our content for us?
In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing through tone, voice, humour, anecdotes, and stories can make it relatable, memorable and engaging for the audience. Plus a few personal examples from Gerard’s 2022.
Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies?
In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, establishing a brand, driving growth, and ensuring long-term success. He'll cover all the reasons why VCs should pay more attention to the marketing strategy of the companies they invest in.
In the first episode of 2023, Gerard discusses how new technologies and platforms have simply provided us with new ways to reach and engage with our audience using the tried and true fundamental principles of marketing, such as identifying their needs and desires, and finding ways to satisfy them through our products or services. Even though the tools used in marketing might change, the fundamental principles of how to effectively reach and engage with audience remain the same.
In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye.
Using the marketing framework AIDA (Awareness, Interest, Desire & Action), Gerard breaks down the common mistake of focusing only on driving awareness to companies/brands rather than what really drives the goals that companies are aiming for.
In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'.
Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning to ensure that your product, no matter how perfect, is marketed correctly and to the right people.
In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame.
Through the lens of Gerard’s years of experience in SEO he emphasises the fact that businesses and founders should be validating if investing time and money early into SEO is the right path for them. He advises the importance of utilising other avenues of marketing to confirm this and to optimise your website's relevance and power before considering an SEO expert.
Gerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world.
He outlines the importance for Founders and Business owners to be proactive and vet so-called “experts” through acknowledging their background and experience rather than trusting what is being said at face value.
Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives.
If done correctly, marketing can help improve people's lives by providing quality efficiency and better outcomes. In this podcast, Gerard delves into the impact of what good marketing can do. As long as marketers can look back and say that they’ve genuinely helped someone move to a better position, then they are doing their job well as a marketer.
In this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importance of audience engagement and listening to customers, rather than being one of the many businesses who are the loudest with little to no interaction.
In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers.
He discusses the fluffy style of marketing that has seen recent uptake which in turn has now left customers confused. Leaving them to try to sift through vast amounts of information to piece together what companies actually do. Through clear examples and anecdotal story telling Gerard explains the way to address this problem and encourages that companies be clear with their messaging.
“The best marketing tricks you need to know before you start marketing”. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy writing and marketing.
From good examples to bad, Gerard goes into depth dissecting Information Gap Theory providing some blueprints on how you could start writing them today.
Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advertising and what is marketing.
Gerard delves into the importance of marketing and not pigeon holing it as just advertising but, a whole range of business practices stemming from branding, messaging, positioning and many more. Gerard tackles the often-common misconceptions perceived by consumers and business owners in order to showcase the pivotal role that marketing plays for each and every business.
Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mix.
Expanding on the nuances of podcasting, Gerard goes into further detail showcasing the many positives of podcasting. From it's low barrier to entry, affordable equipment and software all you need is a little time and commitment. Which is perfect for startup business founders who have a little bit of extra time on their hands. If you want to learn more about the benefits that podcasting can bring to your business, be sure to tune in.
This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the market to win customers. From making their customers the hero to storytelling and using three revenue streams, Naked […]
SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand marketing tied with Elon Musk, SpaceX is using its PR to win […]
SUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target audience: people with disposable income, use subscription services and, are time-poor. The brand is focused on making […]
SUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to their niche: end-users of a certain size that want to take their analyses in-house. They also discuss […]
This episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a robust online community of success stories. By building a great product supported by informative content, Webflow creates […]
This episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew take a closer look at their website and the ways Numa creates trust in their ideal customers. […]
This episode features Louise Flynn, Founder and Marketing Advisor at Rulu Marketing. She talks about Kajabi, an online business platform that replaces multiple tools and offers a full-stack solution to solopreneurs, and how it positions itself to this very specific target market. Louise and Gerard discuss their free trial offer and the curious credit card […]
This episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn. Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like their website and mission statement. They also […]
In this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its appeal to gamers. He explains the role of their Twitter in growing the brand and how having a gamer […]
This episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market. They discuss Click & Collect in an apparent bid to upsell their […]
This episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing choices, their disruption of the industry with superior offerings, and their success […]
Today, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche. They identify Allbird’s key strengths and discuss the brand’s core messaging. They further break down the brand’s strategy to create buy-in, its solid value proposition, and the simple yet effective use of […]
In the US, voting is optional, just like our consumer spending is. And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your ‘love’ something, then you get out and vote for it. or you’ll get out and buy it. In […]
This episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its primary use is to manage difficult-to-access health records. Maree also shares the […]
This episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and lactose-free craft beer in Australia. Richard starts by laying the context for a gluten-free product, and for TWØBAYS, that […]
This episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche market created early success for Water3. He then shares the expansion of […]
A quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. Business insider ‘lottery ticket video‘ Humans may be hardwired to be loss […]
This episode of Fractal Marketing with Gerard Doyle is called “Winning Online Retail with Position & Purpose” and today’s guest is Marty Cornish, Founder of Defence Sporting Apparel (DSA). Marty starts the conversation with an introduction to DSA and his military roots. He then shares the marketing success he has enjoyed with Facebook ads, email […]
This episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve success using a remote team that works with members from anywhere in […]
People with excellent memories and memory championship winners are not too different from you and I. They just use a combination of techniques to enable their minds to memorize things. You might find it hard to remember names, facts, equations, lists, tasks you need to take care of, a new language and so on. But […]
As an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list. Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here, is the automation of activities in your business. If you like your ‘Out of Office’ messages pinging […]
With many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing. A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy. 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and […]
If you’re a freelancer, contractor, agency or consultant, you know the pain of billable hours. I’m guessing you’ve also dreamt of productizing or knowledge in some way? If you’ve tried to package up your advice, then you know how hard that can be. In this episode, I’m talking with Hassanatou Barry, who is the Babysitter […]
While sponsoring Tiger Woods or Roger Federer is most likely way outside of your budget. Athlete sponsorship can be more accessible than you’d think. On this episode, I chat with Andrew Stallings from the Athelo Group, about how he identifies opportunities, what areas are undervalued, and why the talent story is more important than their […]
New Year’s resolutions make lots of sense. If you could improve one thing every year, the results would be amazing. So here are 13 ideas for new years business resolutions. I’m not going to be so arrogant as to suggest you should follow any of these; rather, I hope the following 13 New Year’s business […]
To understand whether or not your influencer marketing campaign is successful, you need to know how to measure that success. With influencer marketing transitioning from a marketing fad to mainstream marketing. There’s an increased need for professional presentation of the media buying opportunities. Influencers can no longer get away with merely presenting their follower count […]
There’s no denying it, chatbots are a thing. If you conduct any kind of business online, you’ve looked at or thought about introducing a chatbox. And if you spend yourself any time online, you’ve no doubt encountered one. But the problem with chatbots are, for the most part, they’re implemented poorly. You know, the experience, […]
So I have a theory about ‘links in the comments’ – I don’t believe that Linkedin directly reduces the reach because of a link in the post, even though it is apparent that the reach is reduced. My theory is that the reduced reach is the collateral impact of people clicking on the link rather […]
In Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful self-sustaining change. In my experience, this is the same thing with Startup companies. Enter a market too […]
If you’re going to build a startup, and you want it to be successful, you need to solve a problem. And if you’re solving a problem, you’re solving it for a person, and what better person to solve a problem for than yourself. So many great Startups start by solving problems for the founder and […]
So we’ve all seen positioning map in a standard Startup pitch, you know the ones where every company is to the top right-hand corner of the map. So a positioning map is a diagram drawn to illustrate the customers perception of the business offering based on price or quality of some other benefits, and how […]
Two-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been able to build a two-sided marketplace to the scale she has today. If you listen right to […]
We all know the frustration of watching streaming videos when they start to buffer. It might just be a TV show, but it could be a live sporting event or it could be the new release of Game of Thrones. Whatever it is, that buffering experience is crazy. You absolutely hate it. But you as […]
One of the surest ways to launch a successful startup is to define an entirely new market category, one that is easily understood and valued. By doing this, you instantly become the market leader and the first mover.This is precisely what Liam Norris and the lads at Ant-Ordinary are doing by re-framing skiing safety helmets […]
Crowdfunding is no longer a new idea, but the number of successful crowdfunding campaigns is still relatively small, and that’d because regardless of the method fundraising for a Startup is still a hugely difficult exercise. On today’s podcast, we speak with Anne-Marie Walton, who at the time of our chat is a little over halfway […]
We’ve all experienced the frustration of being on the phone to a support company because our internet, TV or PC is not working and the audio communication channel is just not working. Support is telling you to check the warning lights and clear the drum, yet you can’t even find the drum. It was this […]
Australia is the land of the Oligopoly, we have 4 major banks, two major telcos, Two major News holding companies and two major supermarkets. The problem with Oligopolies is that they tend to unconsciously collude and ultimately squeeze their suppliers through their dominate market control. This is a huge problem for Australian Farmers, and consumers […]
Retail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.Emma Patterson aims to change this with her App that is the tinder for retail. Emma has created a clear positioning for her business and is using a platform that combines the current flawed approach […]
When we grow older we want to be surrounded by the people we love, that’s why Conpago has a mission to build thriving communities in aged care, home care and retirement living. In this episode, I talk through the 7 P’s of Startup marketing with Mackenzie Jackson co-founder of Conpago. We hear Mackenzie’s Pitch for […]
As a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me. In this episode, I talk through the 7 P’s of Startup Marketing with Baird Hall, co-founder of Wavve. […]
A quick update from me this week rather than a regular episode. Some of you will remember that when I first started this podcast, it was me talking about marketing ideas and answering your questions. Then I pivoted to interviewing marketing professionals. After 20 episodes in that format, I’ve realised that I’m not providing a […]
A Startup is a company working to solve a problem, where the solution is not obvious, and success is not guaranteed. And when your startup is trying to innovate the way commercial email is consumed, you know you’re going to face an uphill battle. On today’s episode, we’re going to look at the way we […]
It’s not the camera, but the person behind the camera, or so the saying goes. Now let’s look at this from a different perspective. Today, everyone is a photographer because all of us have smartphones that take decent photos. Today, we can slap an Instagram filter on any mediocre photo, and suddenly it becomes artistic. […]
Have you ever noticed how consumers are more willing to take risks in order to avoid losing something? Or how people value items they own, which they have an emotional attachment to, far more than similar items owned by somebody else. These and many other seemingly irrational phenomena can be explained partly, through Behavioral Economics. […]
Most startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built a sizable hosting business by focusing on one type of customer in an increasingly commoditised and crowded marketplace. This […]
In our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, then they became products and now people have brands. So what are you doing to increase the reach and […]
You did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to do is to sit back, relax, and watch the views roll in. But of course, they don’t, well not […]
So you’re making the investment into your marketing content. That podcast is going out each week. Twitter’s running hot, and you’re writing detailed articles on medium pretty frequently. But how do you grow your audience? Are you spending too much time uploading and editing and not enough time on the actual production, and issue content […]
I think we all want to secretly write a book, right? Well, we want to write a book that’s a best seller but we’ll settle for a hardcover that sits on a few hundred bookshelves. But two things tend to hold us back. One, what will people think? Will they hate it? And secondly, and […]
When you’ve worked on the digital presence for famous artists like Taylor Swift and Rihanna, you get a real sense of what is required to grow and foster a substantial social following. That’s exactly what Brendan Kane was able to do, not just for the famous artists, but also for himself as he grew 1 […]
As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business? Moreover, how can any or all of these people help me […]
UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others. Or to put it another way, […]
SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast: https://moz.com/beginners-guide-to-seo […]
On this episode, I talk with Steffen Horst CEO & Co-Founder | Symphonic Digital. Steffen is one of the most experienced practitioners of Paid Search having worked in the industry for years, worked in multiple countries and run global search campaigns for the biggest brands in the world. On the episode we cover a range […]
Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ […]
If you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do it’, oh, and how is it different from UI? On this episode, […]
CRO – Conversion Rate Optimization with Luke Chapman Covering topics including: Simple A\B split testing Heat Mapping – including crazy egg, hotjar Clear Call to actions optimizing and creating a fictionless conversion process Landing page optimization – Google Optimize, VWO, Optimizly What are the key areas of a page to optimize Getting the Simple parts […]
What did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ? What about Nike‘s “crazy women” ad? Why is one ad, so much better than the other? “To any founder listening to this……. go back to why you started, and the mission that you’re on, find your purpose, and then […]
Are you paying attention to your Instagram engagement ratio or just the number of followers you have? In this week’s podcast, I chat with Gabbi Johnston about how to use Instagram to promote your business. You can listen to the full episode from this page Find out more about Gabbi’s Instagram management services here Or just follower her on Instagram here […]
On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer. We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable and accessibleand why to write to a persona and make your copy […]
This episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics. You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher. Right Audience at the right time Channel Specific content marketing Equipment needs for your content production Timing your content and funnel positioning the rise […]
Just get my business listed in the newspaper.… but do you even want to be in the newspaper? In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations. How should you hire someone […]
Startup founders are flocking to the LinkedIn social network because they are seeing amazing engagement and destroying large brands that hide behind company pages. In this episode with Mireille I discuss the best ways you can use LinkedIn to gain maximum reach. Mireille is the CEO of the Social Media Marketing Institute, founder of the […]
How can a startup founder create a blog that can compete against a large company with deep pockets? What are the misconceptions about blogging? You’ll find the answer to these and other questions in the first episode in the second season of my podcast. This season I’ve changed the format and now I’m interviewing marketing […]
In this episode, I discuss pitch decks for startups looking to raise funds. A few quotes from this episode: Everyone is a pitch deck expert, some of the advice will even be good You can get some real confidence when you see how basic YouTube pitch deck was Pitch decks are designed to be “pitched” not emailed […]
Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding. As an SEO you can tell when a page is built for SEO gain – 3:05 It’s Google’s job to work out if your page is offering value or […]
In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement. The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen The second site is Fair and Square which is done for Anissa Farrell and finally, I check […]
In this episode, I look how, and if you should outsource your social media. I discuss how to think about your social channels and recommend a great new tool I’ve found to extract the value from your quality content. For the second question, I look at how to win over a target market that is […]
In this episode, I look at split testing and consider if it is possible to do too much. I also look into the boom that was location-based shopping apps that have since seemingly disappeared. At the end of the episode, I pay homage to the íce breaking’ founders. Thanks so much stopping by, your subscription […]
In this episode, I discuss influencer marketing, where to start, why it works and the different types of influencers. I also cover ways to measure your influencer marketing results. I then discuss a potential way an ISP can re-frame their pricing model so that consumers can better understand and value the service. I leave you […]
In this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s pricing model strategy, and finally, I talk up the benefits of project-based […]
In episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds who are nailing their copy, humour and brand positioning right now. Please […]
Welcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto more complicated offline and long sales cycle tracking – thanks to BenchOn for […]
In this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: finding your niche market How you need to own a niche before you expand Tribes and how to use them to expand Great domain names and the ‘radio test’ promoting a service-based business Crowdfunding marketing Thanks to Teas.com.au , Brand Hub , […]