Side-Hustle to Full-Time: Recent Episodes
Josephine Brooks
Side-Hustle to Full-Time is the podcast for side-hustlers who want to do the work they love, and live the lifestyle they dream of.
It’s hosted by me – Josephine Brooks, side-hustle to full-time mentor and my mission with this podcast is to give you the inspiration and tools you need to take your side-hustle to full-time, profitable business!
Sarah is a wealth of knowledge when it comes to hormone health and she’s helped me massively with understanding, tracking and feeling empowered by knowing my menstrual cycle.
In this episode she’s unveiling everything you need to know to understand what’s going on with your body throughout your cycle, and how to feel empowered by it.
TUNE IN TO HEAR:
- ⚡️ How to harness the power of your cycle in your business
- 🍂 The low-down on the four seasons of your menstrual cycle and how to track your cycle
- 👩🔬 WTF is actually going on in your body with your hormones throughout your cycle
LINKS:
- 🦸♀️Sarah’s Free cycle tracker | Instagram | Website
- 💌 Subscribe to my Freedom Friendly Business Letters ~ where I spill the tea on what’s working (and what’s not 🤦♀️) to scale your business the sustainable way.
- 🧘 My signature group program - Freedom Friendly Marketing
- ⚒️ My Done~For~You sales funnel build service
For your sales funnel to deliver… sales in your sleep - it needs to be working with quality ingredients. 🧑🍳
AKA a PROVEN offer that…
- ✅ Sells - without it being a major slog
- ✅ Delivers 5-star results for your clients
To help you create (or finesse) your proven offer, I invited the queen 👑 of online course creation - Vix Meldrew onto the podcast
Tune into this episode to hear:
- 🎓 Common online course mistakes to avoid
- 🎓 How much of your client’s results is up to you, vs them showing up and doing the work (and how to help them get the best results from your course)
- 🎓 What you should be aiming for in terms of completion rate for your online courses, and how to boost it.
And so many more nuggets of genius. This week’s podcast episode is GOLD, like seriously, you don’t want to miss it. You’ll want to get your phone notes open for this one… ✍️
LINKS:
- 👑 Vix Meldrew - Sign up for her emails | Instagram | Website
- 💌 Sign up for my emails ~ where I share BTS 👀 of sustainably scaling an anti-hustle business.
- 🧘 My signature group program - Freedom Friendly Marketing
FURTHER READING ON THE BLOG:
- When's the right time to build a sales funnel?
- Here's why you need an evergreen sales funnel
- The best email platform for sales funnels
For a sales funnel to deliver… sales, and a great experience for your subscribers…
… you’re going to need an email platform that’s sophisticated enough to automatically deliver the right messages, to the right people, at the right time.
In this episode I’m talking through the mailing list platforms I’ve worked with to build sales funnels and share the pros & cons of each one ~ so you can decide which is the best fit for you and your business.
TUNE IN TO HEAR:
- ❌The email platforms I DON’T recommend building a sales funnel on
- 💌A run through of the big mailing list providers and their pros & cons
- 📦What to do if you want to move mailing list platforms
LINKS:
- 💌 Subscribe to my Freedom Friendly Business Letters ~ where I spill the tea on what’s working (and what’s not 🤦♀️) to scale your business the sustainable way.
- 🧘 My signature group program - Freedom Friendly Marketing
- 🦸 My Done~For~You sales funnel build service
- 🎙 Full Show Notes
- 💬Flodesk Facebook group where you can find Flodesk support
In this episode I'm walking you through my Freedom Friendly Business & Marketing formula 🚀 ~ that simplifies your entire business...
... and creates an intentional, organic flow to all of your marketing, so you know when you're creating content and getting visible... it's all leading somewhere ➡️ automated sales. 💰
TUNE IN TO DISCOVER 💡
- 🌿 A sustainable marketing approach that doesn’t revolve around social media and launches.
- 🌿 The 5 pillars of a freedom Friendly Business
- 🌿 How you can declutter and simplify your business to drive more sales.
LINKS:
- 📚 Full Show Notes
- 💌 Sign up for my FREEDOM FRIENDLY BUSINESS LETTERS ~ where share my insights on what works (and what doesn’t 🤦♀️) to scale your business the sustainable way.
- 📝 Get on the waitlist for Freedom Friendly Marketing
- 🛠 Get your sales funnel build pronto, with my Done for you sales funnel build.
FURTHER READING ON THE BLOG:
- When is the right time to build a sales funnel
- Marketing vs. Developing new offers - finding the balance
- Never run out of marketing content ideas
I knooooowww - you WANT to be marketing and selling without relying on social media and launches. One of the best ways to do that is blogging…
In this episode I’m taking the overwhelm out of blogging so you get write blog posts FAST 🏎
TUNE IN FOR BIRD SONG 🕊AND TO DISCOVER:
- ✅ What the common blocks are around blogging (because when you’re aware you’re more likely to move past them)
- ✅ My 5 tips for writing blog posts FAST
- ✅ How to create a consistent blogging habit
LINKS:
- Full Show Notes
- 💌 Sign up for my FREEDOM FRIENDLY BUSINESS LETTERS ~ where I share BTS 👀 of sustainably scaling an anti-hustle business.
- 🧘 My signature group program - Freedom Friendly Business
FURTHER READING ON THE BLOG:
- Marketing without relying on social media
- 5 tips for SEO friendly blog posts
- Substack - smart marketing move or one to avoid?
- Create a list of never-ending marketing content ideas
- How to make time for blogging whilst being present on Instagram
There’s a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics.
…and it can be scary too! Engaging directly with your audience’s pain points can feel intimidating - like walking a tightrope of opinions.
So, let's address the elephant in the room: Is it ethical to market and sell by tapping into our audience's pain points? 🤔 Well, here’s my take.
TUNE IN TO HEAR:
- 🤷 WTF pain points even are
- 😩 Why there’s a worry about marketing to pain points
- 💰 If selling to your audience’s pain points is OK, and examples of what that might look like
LINKS:
- 💌 Subscribe to my emails ~ where I spill the tea on what’s working (and what’s not 🤦♀️) to scale your business the sustainable way.
- 🧘 My signature group program ~ Freedom Friendly Business
- 🎙 Full Show Notes
This episode was inspired by something that came up in the chat on a recent workshop I ran - I don't have enough time to grow my audience and develop new offers 😔 If that’s you, I have a solution to that challenging juggling act in this episode.
TUNE IN TO HEAR:
- ✅ The best offer-structure for creating a Freedom Friendly Business
- ✅What you NEED to scale your offer 🚀 so you can increase your income WITHOUT increasing your work
- ✅ My solution to hitting the balance between marketing & developing new offers
LINKS:
- 💌 Subscribe to my emails ~ where I spill the tea on what’s working (and what’s not 🤦♀️) to scale your business the sustainable way.
- 💡What does ‘scaling’ even mean
- 🧘 My signature group program - Freedom Friendly Business
- 🎙 Full Show Notes
I have a confession to make…
After loftily announcing the end of my podcast just over 2 months ago… I’ve changed my mind.
And in this voice note I explain why...
The podcast is makin’ a come back bebeh!
This is the last episode of the podcast! I know, shocker! Here's why I've decided to bring it to an end.
Come join me for the ride over on YouTube: https://www.youtube.com/@josephinebrooks
This is the last episode of the podcast! I know, shocker! Here's why I've decided to bring it to an end.
Come join me for the ride over on YouTube: https://www.youtube.com/@josephinebrooks
This is the last episode of the podcast! I know, shocker! Here's why I've decided to bring it to an end.
Come join me for the ride over on YouTube: https://www.youtube.com/@josephinebrooks
Spirituality and business are two things you might think don't go together, but in fact they very much do!
In this episode I speak to writer and course creator Annie Ridout about the spiritual practices we both use in our businesses. I hope this inspires you to explore some new spiritual practices in your business and we share some great places to get started in this episode too.
LINKS:
- Pre-order Annie's Book - Raise Your SQ
- Follow Annie on Instagram
- Raiseyoursq.com
In this episode we're talking about people pleasing - becoming aware of WHEN and HOW you're doing it, WHY you people please and how to set boundaries you can stick to - by finding The Joy Of Saying No.
- Natalie's new book - The Joy Of Saying No
- Find Natalie on
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- Substack
- Website
You know you ‘should’ optimise your blog content for SEO (Search Engine Optimisation to be geeky). You know there’s something about keyword research, and meta descriptions. But this SEO malarkey just feels a bit… well, like a mysterious language only super-nerds understand and know how to hack. What if I told you… it’s not!
🔔 Make sure you're subscribed to my YouTube channel: https://www.youtube.com/@josephinebrooks
🔗 Full shownotes here: https://josephinebrooks.co.uk/blog/5-tips-for-seo-friendly-blog-posts-optimise-your-blog-content
📬 Subscribe to ASK JOSEPHINE - my agony-aunt style wisdom & guidance on growing your Freedom Friendly Business - delivered to your inbox every Monday: https://josephinebrooks.co.uk/subscribe
💻Ready to work together? Find out more here: https://josephinebrooks.co.uk/work-with-me
So you want to grow your email list? But your newsletter sign ups have stagnated and you don’t know why. Chances are you’re making AT LEAST one of the mistakes I talk about in this episode.
🔔 Make sure you're subscribed to my YouTube channel: https://www.youtube.com/@josephinebrooks
🔗 Full shownotes here: https://josephinebrooks.co.uk/blog/3-...
📬 Subscribe to ASK JOSEPHINE - my agony-aunt style wisdom & guidance on growing your Freedom Friendly Business - delivered to your inbox every Monday: https://josephinebrooks.co.uk/subscribe
💻Ready to work together? Find out more here: https://josephinebrooks.co.uk/work-with-me
You know you a sales funnel could help you drive more sales on auto-pilot, and you get the basic principles. But I’m guessing you’ve also entered into a few kinda gross sales funnels in your time too and that’s making you wonder - can I build a sales funnel without gross sales tactics?
The short answer is YES!
- Full show notes
- Get my FREE sales funnel calculator
- My blogpost on understanding your audience
- Find out more about working with me
Do you feel like social media is working for you as a marketing channel for your business?
In this episode I'm talking about marketing without social media and what you can do to power up your evergreen, non-social media marketing.
LINKS:
- Get your hands on my FREE marketing without social media 30-point checklist
- 5 tips for SEO friendly blog posts
Do you feel like social media is working for you as a marketing channel for your business?
In this episode I'm talking about marketing without social media and what you can do to power up your evergreen, non-social media marketing.
LINKS:
- Get your hands on my FREE marketing without social media 30-point checklist
- 5 tips for SEO friendly blog posts
You started your business to create more freedom, right? To do the work you love, to have flexibility in your lifestyle, to be your own boss. So, why hasn’t it happened? This episode will help you figure out where you might be going wrong, and how to remedy that to create more freedom in your work and life.
LINKS
- Full shownotes
- Never run out of content ideas
- Are you stuck in the launch cycle?
- Evergreen Marketing Strategy 101
- Join my FREE [virtual] blogging retreat
Before you go, make sure you're signed up to Ask Josephine - my agony-aunt style wisdom & guidance where I answer reader questions on building a freedom-friendly business, powering-up your evergreen marketing and scaling your business WITHOUT hustling for every click, sign up & sale.
You started your business to create more freedom, right? To do the work you love, to have flexibility in your lifestyle, to be your own boss. So, why hasn’t it happened? This episode will help you figure out where you might be going wrong, and how to remedy that to create more freedom in your work and life.
LINKS
- Full shownotes
- Never run out of content ideas
- Are you stuck in the launch cycle?
- Evergreen Marketing Strategy 101
- Join my FREE [virtual] blogging retreat
Before you go, make sure you're signed up to Ask Josephine - my agony-aunt style wisdom & guidance where I answer reader questions on building a freedom-friendly business, powering-up your evergreen marketing and scaling your business WITHOUT hustling for every click, sign up & sale.
It's been a minute since I was last here, and from the outside it might have looked like I was taking a bit of a break - but I've been beavering away behind the scenes - so now it's time to reveal what I've been up to and what's happening next in my business.
In this episode I'm also sharing some of my big lessons from the last few months that you might just find helpful in your business too.
Oh, and my shiny new website it HERE!
Today I’m chatting with Anastasia Williams - marketing and business coach for business owners in the fibre arts industry - knitters, yarn dyers, shepherds, crocheters, patterns designers - you name it!
We're talking Ethical Marketing & Marketing Psychology - a topic Anastasia has been really curious about for a while now and done a TON of research on. Enjoy!
Anastasia's Website | Instagram | Membership
My Website | Instagram
I've been working with a few businesses through my OBM business to help them set up marketing funnels and automate their marketing. Today I'm sharing some learnings from these projects around how you can get more subscribers on your mailing list.
- Subscribe to my mailing list
- Online Business Management
When you start your own business, and when you want to take your side-hustle to full-time business, suddenly you HAVE to look at your numbers - often! And that can feel deeply uncomfortable, but - we know that looking at the numbers is something that’s a big part of having a business. So, I’ve invited Emily Armitage onto the podcast to help us unpick that discomfort between your self-worth and business numbers.
- Full show notes
- Follow us both on instagram @emilyarmitage_ and @josephinepbrooks
When I start working with my private mentoring clients, content ideas is something that tends to come up pretty early on. They say… Help! I don’t know what to talk about in my content, I’ve run out of ideas. I don’t have anything to say that’s new or interesting. I beg to differ! Here’s how to come up with a ton of content ideas for your marketing.
Full show notes
In this episode I chat to Ruth - owner of sustainable yarn company, Raincloud & Sage, about turning your hobby into a business. We chat mindset, the ups and downs of turning your hobby into a business and what her journey from hobby to business, to CEO looked like.
- Full show notes
- You can follow us both on instagram @raincloudandsage @josephinepbrooks
- Find out more about private mentoring with me
We're on to the 3rd and final phase of my Side-Hustle to Full-Time Roadmap - business fruit - stick with me here on the stretched metaphor! This part of the roadmap is all about reaping what you sow - the fruits of your labour. I'm talking about increasing your income and making it consistent - before you take the leap!
- Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap)
- Find out more about private mentoring with me
- Full show notes
We're on to phase 2 of my Side-Hustle to Full-Time Roadmap - your business branches. This part of the roadmap is all about reaching and nurturing your audience, and getting visible - AKA getting your marketing working for you, in a way that feels good.
- Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap)
- Find out more about private mentoring with me
- Full show notes
Introducing... my Side-Hustle to Full-Time roadmap - A 3-phase structure I've created to simplify, and take the frustration out of building your side-hustle to full-time, profitable business.
In this episode we're diving into phase 1 - BUSINESS ROOTS. The foundations of your business that nurtures and feeds your business, and keeps it anchored.
- Sign up for my free training workshop ESCAPE YOUR 9-5 (Using my Side-Hustle to Full-Time roadmap)
- Find out more about private mentoring with me
- Full show notes
I'm so excited to share this with you! I've been crafting and finessing this behind the scenes for over 6-months now and it's finally ready!
This week I'm sharing 3 episodes that take you through my NEW Side-Hustle to Full-Time roadmap - a structure that simplifies, and takes the frustration out of taking your side-hustle, to full-time profitable business. Stay tuned for 3 new episodes this week!
PS. Curious about private mentoring with me? Find out more here.
Understanding and sharing your WHY will help you connect with your audience on an emotional level. And that’s important because when they are deciding whether to buy from you, or work with you - they’re making an emotional decision. But why is it so damn difficult to put into words - I hear you cry!! Don’t worry, I’ve got you.
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Full show notes
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Find out more about private mentoring with me
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You can follow us both @raisingmywoman and @josephinepbrooks on Instagram
We love to talk about 'success' in business - but what does that actually mean? What success looks and feels like is different for all of us. In this episode I'm sharing some tools to help you create your own definition of what success means to you.
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Join my free workshop REFLECT ON YOUR YEAR here >
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Follow me on Instagram
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Find out about private business mentoring with me here >
This week's episode will get you reflecting on your year, and looking ahead to 2022. I'm also going to be holding the space and quiet time you need to get journaling, and reflect on your year in my free workshop (30th December at 1pm, on Zoom). In the session you will... * Gently reflect on your 2021 * Uncover learnings & changes for 2022 * Make a loose plan for the year ahead
Sign up to my free workshop (you'll also get my end of year reflections email when you sign up)
I hear so often from mums who are struggling to navigate the curveballs that being a parent throws at them alongside growing a side-hustle into a full-time business. So, who better than Nicola Rae Wickham to come in and talk to us about all things being a mum and growing a business?
- Full show notes
- You can follow us both on Instagram @nicolaraewickham and @josephinepbrooks
- Find out more about mentoring with me
You dream of walking out of your office for the last time. The last time you switch off your work computer, the last commute home. In this episode I’m sharing 5 final steps to take before escaping your 9-5 & taking your side-hustle full-time, AND to make it even easier for you to take action I’ve created a free workbook too.
- Full show notes (and download the free workbook here too)
- Find out more about private mentoring with me
Your website is your businesses’ home on the internet. But there are so many distractions out there. We spend so much time on social media, or sell our products through etsy, folksy and Not on the High Street. The thing is, if we give our websites a little more attention, they can become the place where we drive sales on auto pilot.
In this episode we cover:
- Why you need your own website
- What the best website platform is
- Where to start with building your website
- What a good homepage needs to have
- When to set live on your website
Full show notes
You can follow us both on Instagram @AliceWritesCopy @JosephinePBrooks
Nurturing a fully-fledged business mindset will help you take the steps you need to take to make your business your full-time thing, and wave buh-bye to your 9-5.
In this episode I cover
- What does mindset really mean?
- What does side-hustle and fully-fledged business thinking look like
- 5 ways to get into fully-fledged business mindset
Full show notes
Join my Monday pep-talk mailing list
We’re sold the passive income dream online - earn £100k in your sleep in 6-weeks. It sounds wonderful doesn’t it? But how realistic is this passive income thing?
And when it comes to creating your first digital product, where do you start and what do you need to think about?
I invited Molly Ho onto the podcast to talk about the 6 things you need to consider when you’re creating your first digital product - whether it’s a course, ebook, workshop or anything else.
- Full show notes
- Find us on Instagram @MollyHoStudio and @JosephinePBrooks
Something my clients are bored of hearing me say is - what are your wins for this week? I’m a huge advocate of celebrating our successes, no matter whether they’re small victories, or big milestones. In this episode I cover:
- Why celebrating our own successes can feel so uncomfortable
- The benefits of celebrating our wins
- 10 ways to celebrate your own success
For a deeper dive, links & resources, see the full show notes
Find me on Instagram
Subscribe to my mailing list!
Despite all of the free advice on starting a business that’s out there, starting a business and growing it in those early stages can feel scary, confusing, frustrating and very lonely! In this episode Jo McCarthy and I discuss investing in yourself and your business during the early stages.
We discuss:
- Our experiences of investing in our businesses
- Finding the right support
- Investing in your business when it's not yet driving an income
- Overcoming the discomfort of investing in yourself
- And we go down a lot of other rabbit holes too!
You can find us both on instagram @jo_at_firain & @JosephinePBrooks
Business finances are one of those areas that feels scary, confusing and frustrating. So I invited chartered accountant, Anita on to the podcast to answer all of the questions that come up around business finances for side-hustlers and sole-traders. Here's everything you need to know!
~ Show notes
~ You can follow us both on Instagram @GoSelfEmployed & @JosephinePBrooks
Your mindset has everything to do with making your business goals a reality and keeping you motivated along the way. The process of building a business is an emotional rollercoaster and the way you feel, your thought patterns and what you believe is possible, is a huge part of making things happen in your business.
In this episode I'm sharing my favourite mindset boosting tools, and my morning mindset routine.
- Show notes
- Follow me on Instagram @JosephinePBrooks
Listening to the quiet whisper of your intuition isn’t always easy when it feels like your inner critic has a megaphone. We end up looking outside of ourselves for the answers, when they are already within us.
Abby Monroe is always so in touch with her intuition, so I invited her onto the podcast to talk about connecting with your intuition, and trusting your gut.
~ Full show notes
~ Abby's free workbook - 5 Journaling prompts to guide you to your inner whisper
~ You can follow us both on Instagram @abbymonroe and @josephinepbrooks
Fear and self-doubt are the biggest obstacles standing between you, and making your big business dreams a reality. In this episode I'm exploring HOW fear shows up, WHY it shows up and what you can do to overcome it!
- Join my FREE workshop on Monday 6th September. Sign up >
- Make a Plan > Make it Happen - My 12-week programme, that takes you from figuring everything out by yourself & letting self-doubt block your progress, to having total clarity around your priority projects, feeling confident about your next steps & making your big business goals a reality
Who better than Vix Meldrew to come in and talk to us about WTF is going on with Instagram. She also shares her story of going from primary school teacher with a side-hustle to full-time business owner. I know you’re going to find this episode super inspiring and motivating.
Sign up to my 1-thing challenge & FREE workshop HERE >
Follow us both on instagram @growwithvix & @josephinepbrooks
I've been taking a break over the last three weeks, and now I’m starting to ease gently back into work - after learning last year that coming back to work after a month break is a process! In this episode I’m sharing a few things that will help you ease gently back into work after a break, and take away the expectation of reaching peak productivity on day one.
Sign up for my 1-thing challenge here
My group programme - Make a Plan > Make it Happen
Full show notes
Journaling is something I’ve always turned to in my business when I’ve been struggling to make a decision or trying to figure out my next steps. Recently, I’ve been introduced to a whole new world of journaling thanks to Sasha Glasgow of Frank & Feel. I invited her onto the podcast to share more of her wisdom on her specialist subject - Journaling.
Full show notes: Read here >>
Follow us on Instagram here: @frankandfeel & @josephinepbrooks
When you start a business that's truly you, the process of building that side-hustle into a full-time business is so much easier and more joyful. If you’re trying to pick a business idea to get started with or start a side-hustle but not sure how, this episode will help you uncover your best business idea.
Get your hands on the accompanying workbook here
Follow me on Instagram here @JosephinePBrooks.
When you’re building a business alongside a 9-5 job - getting the right balance of job, business and the rest of your life is a constant juggle. I spoke to Astrid Bracke - work/ life balance expert, to get her tips on how to establish this elusive work - life - business balance without losing the plot.
Read the show notes here
Follow us both on Instagram here @JosephinePBrooks & @AstridBracke
Understanding your audience is a foundation piece of your side-hustle puzzle, because it helps to make just about every decision further down the line in your business SO much easier. Here’s how to not only know who your audience are, but also understand them on a deeper level.
Find the full show notes here
You can follow me on instagram here: @JosephionePBrooks
Systems and boundaries are a side-hustlers best friend - because they are massive time-savers!
Someone I know who does both of these particularly brilliantly is Dominique Marshall of Dmarz Designs studio, so I invited her onto the podcast to talk about all things side-hustling, systems and boundaries.
Show notes here
Dominique's links - Website | Instagram
My links - Website | Instagram
Why is money so damn difficult? Why is there so much temptation to bury your head in the sand and avoid looking at it? That's what I'm covering in this episode.
- Full show notes
- Join my workshop, MAKE A MONEY PLAN
- Blog post - Best business books for side-hustlers
- Follow me on Instagram
Sara is a visibility and sales coach who specialises in helping small business owners sell with confidence, in a way that feels good. In this episode I chat with Sara about all things selling - why it can feel icky, how to ditch the ick and start doing it in a way that feels good, and Sara's selling framework.
Sara's Website
You can follow us both on instagram here @saradalrymple1 & @Josephinepbrooks
MAKE A MONEY PLAN WORKSHOP: get your ticket here
Worrying about people's judgements, thoughts and opinions was something that kept me playing small in my business for a LONG time - and I don't want you to be stuck there too.
In this episode I'm talking about how to stop worrying about what people think so that you can grow your side-hustle.
Find the show notes here
Follow me on Instagram here
This episode is all about building your side-hustle without the shiny perfectionism that often holds us back - business coach Jo Casey calls this building your business the 'unshiny' way. In this episode we dig into the fear around getting visible in your business, and doing it in a way that fits with your strengths, along with what building your business the unshiny way can look like.
You can follow us both on instagram @JosephinePBrooks and @JoCaseyB
Come along to my workshop on Wednesday 23rd June: Side-Hustle Without the Hustle
Show notes link
In this episode I'm answering your questions about taking the leap from your 9-5 and taking your side-hustle to full-time profitable business. I answer questions around balancing your energy and time between all of the things you're juggling and get into the financial and money stuff around taking your side-hustle to full-time profitable business.
Join my workshop - SIDE-HUSTLE WITHOUT THE HUSTLE: https://www.josephinebrooks.co.uk/workshops
Show notes: https://www.josephinebrooks.co.uk/blog/taking-your-side-hustle-to-full-time-business-question-and-answer
In this episode I'm sharing my diary entries from taking my side-hustle to full-time business. These journal entries document those first three rollercoaster-y months after taking the leap and wavbing goodbye to my 9-5 job.
Join my upcoming workshop: Side-Hustle without the Hustle: https://www.josephinebrooks.co.uk/workshops
Show notes for this episode: https://www.josephinebrooks.co.uk/blog/my-diary-from-taking-the-leap-to-full-time-business
This episode is all about how I took my side-hustle to full-time, profitable business. I spill the tea on how I prepared for it financially, how I planned for it and how it all happened - the whole backstory.
Today I’m talking with the brilliant Karen Arthur, about going through menopause and mental health struggles as a creative business owner. She says; Menopause can hit women by surprise, because we don’t see it coming, because we don’t talk about it - Karen Arthur
Full show notes here: https://www.josephinebrooks.co.uk/blog/menopause-mental-health-struggles-as-a-creative-business-owner
We’ve all written a blog post on the day it was due to go out, right? We’ve all missed our own deadlines for posting on social media or sending out newsletters and it’s very easy to get into a routine of creating and sharing content at the last minute, and then beating ourselves up for being dis-organised. In this episode I'm talking about how to create a marketing plan you can actually stick to.
Full show notes: https://www.josephinebrooks.co.uk/blog/5-steps-to-making-a-marketing-plan-you-can-stick-to
Le’Nise Brothers talks us through tracking your menstrual cycle, the phases of your cycle and where your energy might ebb and flow, period tracking apps and how to plan around your menstrual cycle.
Full show notes: https://www.josephinebrooks.co.uk/blog/tracking-your-menstrual-cycle-planning-around-your-period/
As I write this, there’s a lot of uncertainty as a result of the global pandemic. Despite this, I’m always in favour of having a plan rather than going with the flow, but there are ways we can plan a bit more effectively during times of uncertainty and change which I’m sharing in this episode.
Shop my new stationery range here: https://www.josephinebrooks.co.uk/shop
Full show notes: https://www.josephinebrooks.co.uk/blog/5-ways-to-plan-more-effectively-during-uncertain-times
This meditation is a follow-on from Episode 76a with Kam Lota where we talked about meditation and mindfulness for business owners. Enjoy this super relaxing meditation, you certainly don’t want to be listening to this while driving or operating heavy machinery! And before we dive in, a thank you to Paul Landry for the music in this episode. Enjoy.
Full show notes: https://www.josephinebrooks.co.uk/blog/meditation-and-mindfulness-for-business-owners-with-kam-lota
Follow us on Instagram here: @Soul_Kami and @JosephinePBrooks
I’m talking with Kam Lota, all about meditation and mindfulness for business owners, not only that but Kam gave us an absolute treat by doing a beautiful meditation. I’ve shared the meditation as episode 76b, so that you can easily keep going back to it time and time again, because it is seriously relaxing!
Full show notes: https://www.josephinebrooks.co.uk/blog/meditation-and-mindfulness-for-business-owners-with-kam-lota
Follow us on Instagram here: @Soul_Kami and @JosephinePBrooks
In August this year I took a month off from my business to recharge, reflect and switch my brain off after a tiering first half of the year (thanks Covid19)!
I came back to my work in September feeling totally recharged and far more creative and inspired. I also came back to lots of questions about how I planned ahead for my month off and how I made it happen, which is what I'm sharing in this episode.
Full show notes: https://www.josephinebrooks.co.uk/blog/planning-for-a-month-off-from-your-business
Emma Block is a brilliant illustrator who has quite a few books under her belt! Two that she’s dreamed up and created herself, alongside having illustrated numerous other books and book covers as well. In this episode she’s talking about getting your non-fiction book idea published.
Full show notes: https://www.josephinebrooks.co.uk/blog/getting-your-non-fiction-book-published-with-emma-block
You can follow us on Instagram @EmmaBlockIllustration and @JosephinePBrooks
In this episode I’m sharing some of the biggest lessons I’ve learned from launching over the last few years, and my tips on making a plan for your next launch.
Full show notes: https://www.josephinebrooks.co.uk/blog/making-a-launch-plan
In this episode I chat with self-confessed online know it all Kat Molesworth about working with influencers, to answer all of your questions like - How do I approach influencers? Which influencers should I work with? What’s the difference between #gifted and #ad? Do I need to pay influencers? And how much?
You can find the full show notes here: https://www.josephinebrooks.co.uk/blog/working-with-influencers-with-kat-molesworth
To hear more from Kat and myself, make sure you’re following us on Instagram here: @ThatKat and @JosephinePBrooks
I see a lot of people get really excited about their big goals and jump straight in to making their plan a reality, before setting themselves up for success. And I’ve been there too, and found myself a couple of weeks into my plan already feeling deflated. So, here are some pointers from me on how to set yourself up for success with your 12-week plan.
Links:
- My course - Make a Plan > Make it Happen: https://www.josephinebrooks.co.uk/make-a-plan-make-it-happen
- Episode show notes: https://www.josephinebrooks.co.uk/blog/setting-yourself-up-for-success-with-your-12-week-plan
In my work with clients who are nearing their forties, or 40+ there’s often an additional hurdle that comes up, it’s that feeling of ‘I should have everything figured out by now, so why am I building a new business / pivoting my business’?
Tamu combines her social work experience with her life coach training to help women boost their wellbeing at 40+. So, who better to talk to me about this topic!
Full show notes: https://www.josephinebrooks.co.uk/podcast/ep70-building-a-business-at-forty-plus-with-tamu-thomas-live-three-sixty
You can follow us both on instagram: @livethreesixty and @JosephinePBrooks
A lot of us are re-evaluating our routines at the moment. I tend to give my routine a tweak or even a total reset as the seasons change, and for lots of us, living through a pandemic has prompted us to reevaluate and reset our routines.
Having a routine helps us save time AND mental energy. But also, at times like these, having a routine can help us feel that sense of normal that we’re all craving. So, now is a better time than ever to give your routine a dust-down and a reset.
Full show notes: https://www.josephinebrooks.co.uk/podcast/ep69-introducing-and-sticking-to-a-new-routine
You can follow me on Instagram @JosephinePBrooks
This episode probably couldn’t have come at a better time seeing as alot of us are working from home at the moment (sponsored by coronavirus of course). This week I’m chatting with Jo Hooper of Mad and Sad club all about looking after your mental health when you’re self-employed. We talk a lot about boundaries - how to set and stick by them, creating routines to help you make the most of your mental energy each day and detaching your self-worth from the results in your business.
Full show notes at: https://www.josephinebrooks.co.uk/podcast/68-looking-after-your-mental-health-when-youre-self-employed
You can follow us both on Instagram @madandsadclub and @JosephinePBrooks
You will heave heard me say before that productivity is actually about doing less and focussing on the most impactful projects and tasks. This episode dives into the practicalities behind that, what does it mean and how can you do it.
In this episode I’m sharing some tools to help you grow your confidence when it comes to letting go of projects and tasks in your business so that you can focus on the ones that are going to have the biggest impact.
Full show notes at: https://www.josephinebrooks.co.uk/podcast/ep67-doing-less-in-your-business-to-make-a-bigger-impact
You can follow me on Instagram @JosephinePBrooks
In this episode I'm talking all about getting started with manifesting, with my friend Sharn Khaira.
Sharn has done her homework when it comes to manifesting. She’s developed her own manifesting process and a routine that helps her stay focussed on her goals and taking aligned action, all of which she shares in this episode.
Full show notes: https://www.josephinebrooks.co.uk/podcast/ep66-getting-started-with-manifesting
You can follow us both on Instagram @asian_female_entrepreneur and @JosephinePBrooks
When I start working with new clients the majority (if not all) of them tell me they feel overwhelmed and they’re not sure where their focus needs to be.
I’m by no means immune to overwhelm but I have found a few fail safe go-to tools that help me overcome and avoid overwhelm, which I’m sharing in this episode.
Show notes: https://www.josephinebrooks.co.uk/podcast/ep65-overcoming-and-avoiding-overwhelm-my-go-to-tools
Follow me on Instagram: https://www.instagram.com/josephinepbrooks/
I know you’ve been thinking about what you want to achieve this year. Whether you’ve set yourself formal goals or you’ve just been dreaming about what your year’s going to look like, how are you going to make them happen?
In this episode we hear from five creative business owners (plus me) on how they make things happen in their business.
Full Show Notes
Emmeline has such a refreshing approach to branding that I think we can all get on board with. It’s all about ditching the ‘rules’ and embracing our intuitions as a guide. We also delved into a subject I’m curious about and that Emmeline is truly passionate about - using the moon’s phases in your planning and living / running your business by the moon’s cycle.
Full show notes at: josephinebrooks.co.uk/podcast
You can follow us both on Instagram @EmmelineBramble and @JosephinePBrooks
Comparing ourselves to others is something we all naturally do throughout our lives, but it’s particularly rife when it comes to building a business. It’s something that’s come up for me numerous time and it also pops up in a lot of my conversations with creative business owners, so I was really excited to talk to Lucy Sheridan - the worlds first and only comparison coach.
You can follow us both on Instagram @Lucysheridan and @JosephinePBrooks
Full show notes: https://www.josephinebrooks.co.uk/podcast
Looking at the Garter Stitch Farm website and Instagram feed never fails to give me the warm and fuzzies. To me, living on a small regenerative, sustainable farm on the edge of the Scottish Highlands looks like the absolute dream lifestyle. So I wanted to chat to Kat about the realities of creating your dream lifestyle and building a business that fits into it.
Full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram @katgoldin and @JosephinePBrooks
Therese has years of experience in wholesaling products, from gifts, to books, to handmade soaps. She’s now turned her hand to helping small, creative businesses get into wholesaling their products. To me, wholesale is one of the few things left that you can’t just google and get a straight forward answer on how to get into wholesale. So who better to come onto the podcast to talk about starting to wholesale your products.
Full show notes: https://www.josephinebrooks.co.uk/podcast
Follow us @small_business_collaborative and @JosephinePBrooks
Syreeta and her partner Rob were just a normal couple living in Hong Kong, pursuing creative careers when, in 2014, Rob suddenly suffered a near-fatal brain haemorrhage and stroke while on holiday in Sydney. Their lives were turned upside down in an instant. Rob was left paralysed on his right side and with Aphasia which affects his speech, and Syreeta had to deal with the complexities of becoming a full time carer as well as Robs partner.
Syreeta started her blog as a creative outlet and as a place to deal with the trauma through writing, imagery and song. This served as base when they joined forces to create their brand, Moments of Sense and Style (MOSS). The brand was formed as a way to create light out of darkness, an innovative and conceptual approach to dealing with life changing events. In this episode I chat to Syreeta about her and Rob’s story and how they’ve grown a hugely meaningful business in the wake of trauma.
Full show notes: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram: @momentsofsenseandstyle and @JosephinePBrooks
In this episode I’m telling the story of how I escaped my 9-5 and took my side-hustle full-time, as well as how I even got my side-hustle to the stage where I was ready to take the leap. This is the full back story, the whole winding path I took to escaping my 9-5. There were multiple side-hustles, multiple failures, multiple discoveries along the way.
I’ve also had lots of questions via instagram about planning to leave your 9-5, how to scale your side-hustle, how to prepare finically - all of the kind of questions that come up when you start to think about taking your side-hustle full-time, which I answer towards the end of this episode.
You can find the full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow me on Instagram @JosephinePBrooks
I chat with Sara Tasker about how she grew her business from side-hustle alongside her NHS job and maternity leave to where she is now, with a multi-6-figure business.
We also talked about reigniting your creative flame, taking a break from your business and how you get that creative inspiration back after a period of burnout.
You can follow us both on Instagram @Me_and_Orla and @JosephinePBrooks
And you can find the full show notes here: https://www.josephinebrooks.co.uk/podcast
Full show notes at:https://www.josephinebrooks.co.uk/podcast
In this episode I chat with Ray about the emotional side of money. What I love about Ray’s approach to money is that she starts with the emotional side before she gets into the practical stuff much later on. If we can understand what’s going on in our heads around money we can start to unpick the limiting beliefs that hold us back and unlock our potential to earn our worth.
You can follow us both on Instagram @ray_dodd and @JosephinePBrooks
Full show notes at:https://www.josephinebrooks.co.uk/podcast
Leona Thrift-Ola started her first business on a market stall in Portobello, London and later, her first internet business launched in 2003 - before Topshop even had an online shop. Leona’s business journey is such an inspiring one and one we can all learn a huge amount from.
In this episode Leona and I discuss some of the most prolific online business myths and ‘rules’. Leona’s big thing is playing by your own rules and feeling ok about making mistakes that you can learn from. After all, as Leona says in this episode - running your business is a tweak-athon.
You can follow us both on Instagram @indie_roller and @JosephinePBrooks
Full show notes at: https://www.josephinebrooks.co.uk/podcast
Marianne’s book Be a Free Range Human is a book that really put a fire under me to grow my side-hustle and make it my full-time gig. I find Marianne’s approach to business so refreshing, it’s all about building a business that’s based around you and your strengths, not the box that people wanted to put you into.
And now, Be A Free Range Human is coming out as a second edition with updated content for 2019 (The original came out in 2013). So, in this episode we chat about what’s changed in the online business world over the last few years and also the different ways you can approach building a business now, depending on your personality type.
You can follow us both on Instagram @freerangemarianne and @JosephinePBrooks
Full show notes at: josephinebrooks.co.uk/podcast
This episode of the podcast doesn’t have just one, or two, but six guests. As the podcast has relaunched as Make a Plan, Make it Happen I’ve asked 6 past-guests of the podcast to come back and talk about how they make things happen in their business.
You can follow Josephine on Instagram: @josephinepbrooks/
Full show notes at: https://www.josephinebrooks.co.uk/podcast
Claire has a handmade business, a blog, a podcast she’s a content creator and also has a part time job, plus on top of that she’s a mum of two boys. Claire often finds herself with too much on her plate, understandably. So, in this mentoring episode I chat with Claire about the pressure to be consistent when growing our businesses, as we discuss in this episode, we’re humans, not robots so we talk about how to create your own version of consistency and how we can take the pressure off when we make a commitment to creating consistent content that’s just not realistic.
We cover all sorts in this episode, Claire beautifully summed our conversation up as figuring out how to follow your own path and build a business around you, your energy levels and your needs.
You can follow us both on instagram at @JosephinePBrooks and @Claire_choudhry
Full show notes at:https://www.josephinebrooks.co.uk/podcast
In this episode I’m chatting with writer and self-worth coach Kat Nicholls. When Kat was younger she struggled a lot with her mental health and also developed an eating disorder. It was discovering and developing her self-worth that had a huge impact on her recovery and that’s why she’s so passionate about helping others develop their self-worth.
In our conversation we take a deep dive into how self-worth, self-care and having the confidence to grow a creative business are so closely tied and how discovering and developing your self-worth will give you a head start when it comes to building your business.
Your business thrives when you do - Kat Nicholls You can follow us both on Instagram @katbluejay and @JosephinePBrooks
Full show notes at:josephinebrooks.co.uk/podcast
In this episode I chat with life coach Jayne Ashby about tackling overwhelm. Jayne talks about that feeling, that we all get occasionally, where the to-do list just keeps on growing until it gets so overwhelming you start ignoring it.This episode is focussed on tackling that overwhelm by putting a routine in place and finding a way to prioritise between all. of. the. tasks!
You can follow us both on instagram at @JosephinePBrooks and @the_alternative_x
Full show notes at: https://www.josephinebrooks.co.uk/podcast
I’m super excited to share this week’s episode, which is a chat with the wonderful Hannah Bullivant. Not only is she an incredible stylist, writer and mum of two but she also has a big place in her heart for planning, which started with The Life book. Hannah’s Life Book, which she now shares as a course and series of printables on her website, started life as a process her and her husband went through each year to figure out where they wanted their lives to go and how they were going to get there. Something Hannah’s discovered over the 10+ years she’s now been ‘life booking’ is how kindness and self-empathy can play a huge role in helping us make realistic plans and reach our goals (or to turn around that traditional concept of ‘failure’ if we don’t).
The other thing Hannah is passionate about when it comes to planning is planning for imperfect people, AKA anyone who feels like that don’t have their shit together, is a mum raising children, is someone struggling with their mental or physical health, the list goes on. Because in fact, we’re all imperfect in our own way and there’s lots we can learn from Hannah’s approach to planning for work and life, lots of which she shares in this episode.
You can follow us both on Instagram here @hanbullivant and @JosephinePBrooks
Full show notes and links at: https://www.josephinebrooks.co.uk/podcast
In this mentoring episode I’m talking about making a product launch plan with artist and scientist Agnes Becker from We Are Stardust. Agnes has been running her business as a side-hustle since 2016 and she’s now juggling it alongside looking after her 18month year old daughter and doing some freelance work as well.
Agnes has a lot on her plate so understandably she often struggles to find enough time to work on her creative business which results in sporadic new product launches which are also sometimes a little last minute.
We look at introducing a launching cycle in her business to create a routine that will help her plan ahead more effectively and keep launching seasonal card designs and prints each quarter. We also talk through making a 12-week plan for the following few months to help embed this new seasonal routine.
You can follow us both on Instagram @wearestardustuk and @josephinepbrooks
In this episode I’m chatting with writing coach, speaker and author of two books Greta Solomon. Greta’s mission is to help people better express themselves through their writing.
Her latest book; Heart, Sass and Soul, journal your way to inspiration and happiness is the result of what she’s learned about writing from her career in journalism to training people in writing for business to what she does now as a writing coach through her workshops, programmes and books. It’s a complete guide to expressing yourself through your writing and that’s what we’re chatting about in this episode. Greta also shares some super practical exercises to help you boost your confidence with writing and blogging and help you express yourself better.
This episode turned unto a bit of a writing therapy session for me! But I’m know that my struggles with writing aren’t unique at all and I know there’s lots in this episode than can help anyone express themselves better through writing and blogging.
Full Shownotes at: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram here @greta.solomon and @JosephinePBrooks
In this episode I’m chatting with Kat Horrocks who is a women’s life coach based in Manchester. The ethos behind everything she does (and has done in the past, which we get into in this episode) is to empower women to put themselves first and make more time for themselves. Something that, I think it’s safe to say, most women struggle with.
In our chat we talk quite a bit about listening to and acting on your intuition. Kat took a big leap of faith in her intuition with she starting her business and has been using her gut instinct to guide her business journey ever since.
Full Shownotes at: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram here @Kat_Horrocks and @JosephinePBrooks
Ingrid set up her own legal consulting business just over 12 months ago after nearly 10 years of working as a commercial lawyer. She was looking for a way to continue doing her work after having children, in a way that would give her the flexibility to raise a family. This is where she discovered her passion for helping other small businesses and parent-run businesses with their legal documentation like privacy policies, partnership agreements and terms and conditions. Ingrid clears away the fog and fear that comes with the legalities of growing a business and puts it all into plain English.
In this episode Ingrid and I are chatting about what you can do if your work gets copied and, better still, what you can do to prevent it getting copied. Whether that’s having copy or images taken from your website, another small business copying your work or having one of your designs copied by a big retailer. Ingrid takes us through all of the options for dealing with having your work copied and advises on what you can do to prevent that happening in the first place.
Full Shownotes at: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram here @decanddash and @JosephinePBrooks
Full Show Notes at: https://www.josephinebrooks.co.uk/podcast
You can follow us both on Instagram here @ochreandflax and @JosephinePBrooks
Jo’s experienced what it’s like to run a business the busy way, working all hours and weekends with no sign of let up. Jo and her family decided it was time to make a conscious shift to a slower and simpler life.
It wasn’t just her lifestyle that changed but also the way that she was working (as we discuss in this episode, the two are very much tied together when you run your own business from home). With Jo’s business now, Ochre & Flax she’s taken the slow business route and found not only a less stressful and more sustainable way to grow a business but lots of other unexpected benefits as well. That's what we're discussing in this episode and lots more on the subject of slow business and intentional living. Enjoy!
Full show notes at: josephinepbrooks.co.uk/podcast
You Can follow us both on Instagram @DanethaDoe & @JosephinePBrooks
We all have baggage and learned behaviours around the way we handle our money, in this episode Danetha and I chat about how we can create more of a healthy mindset around money that will help us to grow businesses that thrive.
IN THIS EPISODE WE COVER * Danetha’s experiences money when she was growing up and how it contrasts with my experience growing up * Danetha’s unique outlook on money, seeing money as self-care and voting with your dollars * Getting to the root of your money story and figuring out what your attitudes are to money * Looking at what attitudes and mindsets around money you’ve adopted from your parents and their parents * How to start adjusting your money mindset to a more positive place * Aligning your spending with your values and feelings * Setting up a weekly money date * Addressing a lack mindset and how to flip it into an abundance mindset.
Full Show Notes at: https://www.josephinebrooks.co.uk/podcast
It’s Mental Health Awareness Week here in the UK (at the time this podcast goes out - 13th - 19th May 2019) and in honour of that this week’s episode is all about building a business alongside managing depression. My guest for this episode is digital marketing coach and retreat host extraordinaire, Alice Benham.
Alice has experienced what it’s like to go from working all hours and growing a hugely successful business to starting again and growing a business that’s more sustainable and offers much more of a balance between work and life. The catalyst for that change was her struggle with depression, which triggered a 6 month break and an opportunity to re-evaluate the sort of lifestyle and business Alice wanted, and needed to build in order to foster positive mental health. In this episode Alice honestly shares her experience with depression and how she manages her mental health alongside growing a business. If you struggle with your mental health and dream of escaping your 9-5 by building your own business, I hope this episode inspires you that it’s all possible.
You can follow us both on Instagram here @alice_benham and @JosephinePBrooks
Full show notes at:https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram @josephinepbrooks
Debbie’s been running a successful business for eight years now but she’s now yearning for a new challenge. After realising where her strengths really lie and what her purpose really is she’s embarking on pivoting her business over the next 12 months.
In this episode we’re talking about how to plan for a long term project without getting lost in the detail and also where to start with pivoting a business.
Full show notes at:https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram @josephinepbrooks
In this episode I’m chatting with Sophie Caldecott about SEO, a topic that she absolutely LOVES, but also a topic that can often sound quite jargon-y and daunting.
Sophie puts our minds at rest in this episode as she talks us through the basics of SEO. She covers what it is, how we can be making some simple tweaks on our websites to help our content appear more prominently in the Google search results and how do do things like keyword research which we’ve all heard of but most of us don’t even know where to start with!
Full show notes at:https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram @josephinepbrooks
In this episode I’m chatting with brand designer, Margie Jansen from Everyday Artefacts all about how to find your seasonal brand personality to help you create a visual identity that reflects your values and purpose.
Margie’s approach to branding uses a combination of practical design theory and intuitive thinking, which results in branding that you can find joy in and feel at home with. That’s exactly what we’re talking about in today’s episode, finding the right seasonal brand personality for your business and building your visual identity out from there.
Full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram here @josephinepbrooks
This episode is a really honest chat with copywriter and photographer Anna Considine about intentional living and using your experience with mental health struggles as a catalyst for a positive change in your lifestyle.
In 2016, Anna started to experience symptoms of psychosis which was the start of quite a journey with her mental health. As a result of this experience, intentional living became even more important to Anna, as a way of creating the business and lifestyle that supports her mental health.
Full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram @josephinepbrooks
Becky started her business as a side-hustle after making some candles with her daughter and falling in love with the whole process. She’s recently taken her side-hustle full-time (hooray)! Today we’re chatting about how to find a routine and manage your time once you take your side-hustle full time and are faced with this unusual expanse of time for working on your business.
We talk about managing your time effectively once you take your side-hustle full-time, how creating some artificial deadline can help to keep you motivated and how to hit the balance between working on your business and working in it. We also cover giving yourself permission to slow down and throw the 9-5 rulebook out of the window.
Sas Petherick knows pretty much all there is to know when it comes to self-doubt. It’s something that raises it’s head relentlessly when you’re building a business. In this episode Sas and I chat about self-doubt, what it is, how it shows up and how you can start to get it under control so that to stops holding you back from getting your magic out there into the world.
You can follow Josephine on Instagram @josephinepbrooks
And find the full show notes at: https://www.josephinebrooks.co.uk/podcast
Full show notes over at: https://www.josephinebrooks.co.uk/podcast
You can also follow Josephine over on Instagram @josephinepbrooks
Last week I hosted Folksy’s twitter chat to answer people’s questions about planning. It turns out there are a hell of a lot of questions people had around planning and we had no where near enough time to get through them all, so I put an ask out on my Instagram for any m ore questions people had and answered them here in a side-business planning Q&A.
Full show notes at www.josephinebrooks.co.uk/podcast
You can follow me on Instagram here: @josephinepbrooks
Today’s mentoring episode of the podcast is with artist, maker and tutor, Abby Monroe. Abby’s had to deal with a series of curve balls over the last few years which has altered her perspective on business and was she really wants to do. As a result she’s working through quite a transitional period in her business which has thrown up a few challenges.
We chat about how to prioritise projects and pick which ideas to focus on as well as how to divide up your time between the different areas of your business and make time for creativity.
On The Make - a podcast for creative side-hustlers. Hosted by Josephine Brooks
Instagram - @josephinepbrooks
Episode 33 - A first for On The Make, I’ve got two guests on the line this week to talk about where to start with figuring out who your target audience are and how to speak to them. This is something that can seem really daunting when you’re just starting out or launching a product to a new audience group but it really doesn't need to be a painful process, as Helen and Lauren explain in this episode.
Knowing and understanding you audience is one of the foundation building blocks in building a business, and once you’ve nailed it, it makes everything easier, from deciding what to talk about on social media, deciding what product to launch next or deciding which magazines or blogs you want you business to appear in.
Full show notes at:https://www.josephinebrooks.co.uk/podcast
If, like me, you’re not a natural designer or you’re struggling to know where to start with creating visual branding for your side-hustle this episode of On The Make is a good place to start. Cat seriously knows her stuff when it comes to branding and also web design. In this episode we discuss how you can be your own designer and Cat shares a whole load of tips on where to start with creating your visual branding.
We also talk about web design and creating a user-friendly website as well as some common mistakes Cat often sees on people’s websites that can easily be fixed.
Full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow Josephine on Instagram at: https://www.instagram.com/josephinepbrooks/
On the Make Episode 31 - Creating a Multifaceted Career & staying productive as a side-hustler with Supal Desai
I really enjoyed this chat with Supal, largely because we geeked out over productivity tools, morning routines and making time for the stuff that’s most important. In this episode Supal shares how she’s created a multifaceted career focussed around her multiple interests and how she makes the time for all-of-the-things going on in her life.
Full show notes at: https://www.josephinebrooks.co.uk/podcast
Come and chat with Supal @chevronseclairs and I @josephinepbrooks over on Instagram
Full show notes at: https://www.josephinebrooks.co.uk/podcast
You can follow Josephine in Instagram @josephinepbrooks
Vanessa’s been hosting workshops and in-person events at the Beautiful Oak Tree Barn in Somerset for a few years now. From her experience Vanessa’s noticed a whole load of additional, unexpected benefits of spending time in the company of like minded people. She points out that we’re all so good at seeing the greatness in others if not ourselves. In person events offer an opportunity to get a fresh perspective on our businesses and strengths as well make new and lasting connections with like-minded people.
In this episode Vanessa and I chat about the unexpected benefits to going along to in-person events (including for introverts) and how to seek out new events and connections with like-minded people.
Full show notes at: https://www.josephinebrooks.co.uk/podcast/
Episode 29 A Planning & Productivity Philosophy for Side-Hustlers with Josephine Brooks
I thought it was about time I shared with you a planing and productivity philosophy for side-hustlers. This episode is essentially a dive into 4 of my core vales around planning and productivity with some tips on where to get started in each of these areas.
I’m talking through the 4 planning and productivity pillars of building a business. From my experience of 8 years of side-hustling and from the conversations I have with my clients I know that without these 4 pillars in place, it’s going to be REALLY difficult to build your business.
Gemma is a podcaster, blogger and speaker on all things curing loneliness and finding new friends. I love what Gemma’s doing to open up the conversation on loneliness and making female friendships as an adult. This feels like something we don’t talk about enough and growing a business in particular can feel like quite a lonely endeavour so it felt like a good time to share an episode on the topic of business friendships.
There are bad days and there are tough times and it takes a lot to be a business owner and it’s great to make connections with other business owners that get it - Gemma Scopes
Full Show Notes at: https://www.josephinebrooks.co.uk/podcast/
Barbora’s Instagram account is one of my favourites, full of creativity and inspired ideas. In this episode I chat to Barbora about how she finds the time for her side-hustle alongside her full time 9-5.
One of Barbora’s many talents is taking self-portraits and I knew this was something I had to chat with her about. She shares her tips on how to get comfortable in front of the camera and how to take your own portraits.
Full show notes here: https://www.josephinebrooks.co.uk/podcast/
In this episode Fiona and I share our experience of dealing with anxiety and our coping tools in the hope that we can help more people who are struggling with anxiety feel less alone.
If you or anyone you know deals with anxiety, I hope this really honest conversation helps you feel less alone and gives you a few tips and ideas for managing your anxiety.
IN THIS EPISODE WE COVER * When we both started dealing with anxiety and our experience with anxiety and depression * What anxiety feels like for both of us and what triggers it * How Fiona manages her workload and routine when she’s working through a tough patch of anxiety * How Fiona designs her lifestyle to manage her anxiety
Full show notes at: https://www.josephinebrooks.co.uk/podcast/
In this episode Natalie shares so much knowledge and wisdom on selling digital products which is something she knows more than just a think or two about. She’s been blogging for 14 years over at Baggage Reclaim and sold numerous digital products from that platform. Natalie’s now also branching out in to helping other creative business owners with figuring out how to harness their secret sauce to build platforms and create digital products.
This episode is absolutely packed with tips on selling digital products and we also talk about giving away freebies and using opt-ins to build your email list so this really is a go-to episode for all things digital.
Full show notes at: https://www.josephinebrooks.co.uk/podcast/
This episode I chat to The Overthinker’s Coach Gabrielle Treanor about how over thinking can prevent us from growing our businesses and how to tackle it. This chat came at a perfect time for me because I found, in my 2018 review that all of the challenges I’d had over the past 12 months came from mental struggles - dealing with self-doubt, the fear of pushing outside of my comfort zone and struggling with anxiety.
Gabrielle knows what it’s like to be an over thinker with it having held her back in the past. She shares lots of actionable ways to tackle your overthinking and foster more positive self talk in this episode.
Full show notes at: https://www.josephinebrooks.co.uk/podcast/
In this episode I’m talking about what it takes to get serious about your side-hustle and take it to the next level. I’m sharing the 5 key things, that I believe, are essential for going after what you really want with your side-hustle.
Over the last 12 months especially I’ve learned so much about what it takes to up-level a business on the side of a job and I share my learnings from this experience in this episode. I hope that it will get you inspires and excited for the opportunities ahead of you and your side-hustle.
Full show notes at josephinepbrooks.co.uk/podcast
As this episode is coming out around Christmas it seemed a great time to share a bit of family history with you. In this episode I’m chatting with my grandma, who is now 91 but she spent her early years growing up in Shanghai and later in a Japanese prisoner of war camp. She shares her story of growing up in Shanghai and being in the prisoner of war camp, which is a real insight into a totally different time.
This conversation also served as a healthy reminder for me of how grateful I am to not have had to grow up in a time that was affected by war or lack of food where I live. The other thing I feel grateful for, having listened to my Grandma’s story is my freedom. The freedom to make things happen like growing my business and carving out ways to live life on my own terms, which is something I’ll always be grateful for.
Full show notes over at: josephinebrooks.co.uk/podcast/
This episode is all about community. How you can make connections with other business owners and build a support network of like minded people around you. Anna also talks about how to arrange meet ups so that you can bring together your own tribe of business buddies.
Anna also talks about taking the leap from side-hustle to full time, which is something she did in April 2018. She’s really honest about her experience and it makes great listening if taking the leap is also on your mind.
Full show notes at www.josephinebrooks.co.uk/podcast
You may have come across Kate on instagram as Grace and Flora, that’s where I started following her and her business quite a few years ago now. I love her natural, rustic style and beautiful floral flat lays which incorporate her beautiful nature-inspired jewellery.
A while ago Kate blogged about her take on planning for creative business and she brought up some really interesting points around planning in tune with your own seasons and reflecting on your achievements so I had to get her on the podcast to talk a little more about this. You might not know that Kate is also a therapist so we also chatted about how she juggles her two businesses alongside being a mum and very importantly, a dog owner.
Full show notes over at https://www.josephinebrooks.co.uk/podcast/
In this episode I share my 3-step planning method that I've developed over the years of having a side-hustle to create realistic and achievable acton plans for my business.
I used to make one big plan for my side-hustle at the beginning of each year. I’d start the year with all guns blazing and then realise as I got to April that my plan had been wildly overoptimistic and I was lagging behind leaving me feeling disheartened. I also couldn’t predict what was going to change over the period of 12 months and so planning annually wasn’t serving me. So I tried out planning in 12 week chunks and found it to be a real game changer for my business. So, in this episode I’m sharing the 3-step planning method that I use to plan for my side-hustle so that you can also make your own action plan too.
Full show notes at josephinebrooks.co.uk
In this episode I chat to Jessica about her experience of taking her side-hustle full time. Since starting her minimal lifestyle blog in 2017 Jessica has been growing her business on the side of her job. In the summer of 2018 she decided to take her blog full time and now helps people live simpler and more creative lives, full time.
We also chat about creating the lifestyle you truly want to live and how simplifying things, whether it’s your home, your wardrobe or your schedule can lead to a happier life.
Full show notes at: www.josephinebrooks.co.uk/podcast
We’re talking hashtag challenges this week and who better to talk to this about other than the one and only Joanne Hawker - the founder of #marchmeetthemaker and #meetthemakerweek. Joanne set up these two hashtag challenges to help makers share their business stories and make connections with other makers.
With this year’s Meet The Maker Week fast approaching, Joanne shares her tips on how to get involved with hashtag challenges on instagram to grow your audience and meet other creatives on Instagram.
Full show notes at josephinepbrooks.co.uk/podcast
During her first year in business Olivia realised that wedding photography wasn’t for her. Although she was great and it and not having any difficulty finding work she decided to pivot her business into fashion and lifestyle photography where her passion really lies. In this episode Olivia shares her experience of pivoting her business.
We also chat about taking beautiful photos for instagram. Olivia shares loads of super actionable tips on how to use instagram for business as well as how to take beautiful pictures for instagram.
Full show notes at www.josephinebrooks.co.uk/podcast
In this episode I chat with Agnes from We Are Stardust about her journey of stepping stones from working full time whilst side-hustling to going freelance to make more time for her creative business. Agnes juggles her freelance work, her creative business and being a mum.
The common thread that runs through all of Agnes’ work is her raw passion to combine science and art. This really shines through in the beautiful illustrations that she creates for We Are Stardust and it’s clear this business has grown from need to fuel that passion.
Full show notes at: www.josephinebrooks.co.uk/podcast
In this episode I chat with Agnes from We Are Stardust about her journey of stepping stones from working full time whilst side-hustling to going freelance to make more time for her creative business. Agnes juggles her freelance work, her creative business and being a mum.
The common thread that runs through all of Agnes’ work is her raw passion to combine science and art. This really shines through in the beautiful illustrations that she creates for We Are Stardust and it’s clear this business has grown from need to fuel that passion.
Full show notes at: www.josephinebrooks.co.uk/podcast
If you’re feeling unsure about where to even start with finance for your creative side-hustle this is a must listen. In this episode I chat to Julia from Easy as VAT who shares a wealth of knowledge and so many useful tips on the basics of accounting for creative business owners.
If you feel you might be burying your head in the sand when it comes to your business finances or you’re worried that HMRC might be after you, this episode should help to put your mind at ease and introduce you to the basics of business accounting. Julia really has the knack of making the money stuff simple and approachable so if you’re currently trying your best to ignore the finance-y side of your side-business I really recommend have a listen to this episode. I promise it’s not scary!
Shownotes: www.josephinebrooks.co.uk/podcast
Instagram: @josephinepbrooks
I went to Kayte for business coaching at the beginning of 2018 with just a tiny new business idea. She’s helped me grow it into the business that you see now. In this episode we talk through the best place to start when you’ve got a new idea for a side-hustle and you want to make it real.
We go through how to find your Why to building a picture of your audience and coming up with content ideas for your business all in one whistle stop tour. If you’ve got an idea for a new side-hustle that you want to make real or if you have your side-hustle set up and you want to check back in with the foundations of your business this episode is a must listen.
Shownotes: www.josephinebrooks.co.uk/podcast
A while ago at a creative business event I went along to, called Creatival I listened to Leona Thfirt-Ola talking about what she’d learned from her super inspiring business journey. She said something that I’ve never heard anyone say before in a business context. To paraphrase, she said: don’t beat yourself up for not being consistent, you’re a human not a robot.
This completely changed my mindset around consistency and lifted a huge pressure off my shoulders that I’d been putting on myself. But having said that, I really do believe that consistency is important for growing a creative business. After some pondering I realised it is possible to be consistent without being a robot by using the 4 tools that I talk through in this episode of On The Make.
Find the full show notes at josephinepbrooks.co.uk/podcast
In this chat we talk all about making time for looking after yourself when you’re building a creative business. After celebrating her 100,000th sale (!) Jane realised she was feeling a little bored with her business, so decided to start a side-hustle. To get the inspiring and creative work that Jane loves doing back into her life she set up the Snapdragon Studio membership.
Jane also manages an auto-immune disease called Addison’s Disease and we talk about intentionally creating a slow and healthy lifestyle. If you’re growing a creative business and struggle to make time for your own self-care, this is a great listen.
Having a 12-week plan for my side-hustle is something i’m pretty passionate about. For me it’s what drives my side-hustle forwards and helps me grow my business. I rely on my 12 week plan to guide my focus and stop me going off track.
In this episode I share how I create a 12 week plan for my side-hustle and how you can do the same. I take you through the steps you’ll need to take to create your own 12 week plan and get it up on the wall where you can see it every day!
Episode 9 of the podcast is all about managing your time when you’re juggling a side-hustle and a job. I had a side hustle for 7 years before I reduced my hours to part time, and even with working part time juggling my time between business and job is still a big challenge!
This week I’m sharing some of my best time management hacks and strategies that I’ve used over the years to make the time for my own side-hustle. If your dream is to build a business that gives you the freedom to do more of what you love, the time management tricks and tips in this episode will help you carve out more time to work on your business.
In this episode I'm talking to Jo McCarthy who has an online shop called Firain. Jo fills her shop with handmade pieces that are not only uplifting to use but also made in an ethical way by super-passionate makers.
We talk about what Jo's learned from growing her online shop over the last year. She also shares some really useful and actionable tips for makers and designers who are looking to start wholesaling or to up their wholesaling game. Find the full show notes at www.josephinepenelope.co.uk/podcast/episode8
This episode we cover loads of topics starting with where the idea came from for The Botanical Candle company and how the business has grown to where it is now. We also discuss the opening of their new shop in Shaftesbury and the decision behind opening a bricks and mortar shop and growing a team.
One thing I really admire The Botanical Candle Company for is their branding and sustainably made products that are all wrapped up in eco-friendly packaging, all of which we discuss in this episode of On The Make.
Find the Full Show notes at josephinebrooks.co.uk/podcast/episode7
In this episode I chat to Emma about running her curtain making and soft furnishings business, Emma May Stitching. A big part of her business is teaching her craft and in this episode we talk in depth about where to start with teaching and addressing some common worries.
Emma shares loads of advice and handy tips on teaching for anyone who wants to start teaching craft workshops and also talks about how she juggles her teaching and taking on commissions alongside being a mum. I hope this episode inspires you to give teaching a go!
Find the full show notes and links at josephinebrooks.co.uk/podcast/episode6
This episode I talk about how you can get organised over the summer months to prepare for the busy season ahead. For most makers and designers the last four months of the year are generally the busiest. In fact, Amalia from the Botanical Candle Co. who I interviewed for episode 7 (coming soon) mentioned that 80% of their sales come in the last four months of the year, highlighting just how busy those last months of the year can be. Find the full show notes and links at josephinebrooks.co.uk/podcast
On this episode of On The Make I talk to Alex Collins who makes beautiful and sustainability made project bags for makers. We talk in depth about her brand values around using sustainable materials, reducing plastic and having a minimal impact on the environment.
I also adore the cosy, homely feel of Alex's Instagram feed. In this episode Alex also shares her best product and Instagram photography tips as well as how she's grown her audience on Instagram. do go and check out her feed, link below!
The full shownotes are at josephinebrooks.co.uk/podcast/episode4
In this episode of On The Make, Becky shares her journey to creating the slow-living lifestyle she dreamed of by being intentional about creating businesses and income streams that support her need for flexibility. Becky is a slow living expert, artist, mum and farmers wife - she's got a lot going on but she wouldn't have it any other way. All of these strings to her bow supports her in living the lifestyle she adores and her passion for this really comes through in this episode.
Becky shares her tips on how to slow down and live more naturally in the ever changing and fast paced world that we live in. Being a mum has opened Becky's eyes up even more to the benefits of slow living and being intentional about creating a flexible lifestyle. This episode is sure to get you inspired and motivated to seek out the lifestyle you really want and get you thinking about how you can work towards it.
Find the full show notes at josephinebrooks.co.uk/podcast/episode3
In this episode Jen from The Crafty Traveller talks about leaving full time employment to focus 100% on growing her creative business, making personalised, hand embroidered maps with a vintage feel. Jen gives an honest and open account of her first year in business, the peaks, troughs and all.
If you're growing your creative business and thinking about making the jump to working on your own gig full-time Jen talks about making that decision to leave employment and what her first year has been like, emotional roller-coaster and all.
Find the full show notes at www.josephinebrooks.co.uk/podcast/episode2
In this episode of On The Make, surface pattern designer, Victoria Jowett talks about getting into surface pattern design, her design process and getting her designs printed on fabrics and manufactured in to physical products, in the UK. If you're a designer who's thinking about getting your designs made into physical products, this episode will give you a head start. The lins mentioned in this podcast can be found in the show notes at http://www.josephinepenelope.co.uk/podcast/episode1/