The LunchBreak Marketing Podcast: Recent Episodes
Market House
Our format is simple. Each week, a few of us get together (at lunch) to discuss marketing and design. The show is brought to you by Jason Marlowe & Zack Tatum, business partners and friends. They both have extensive experience with graphic & website design, as well as digital marketing and advertising. We welcome you to enjoy each episode over lunch, as we chat during our lunch break. Cheers.
With 2017 set to expire in just a few weeks there are also a few marketing trends that are set to expire. According to a recent blog post written by Jasz Joseph over at Hubspot, there are 8 marketing trends that have ran their course as we know it. That being said, you should be aware of them and get with the times and start making adjustments now.
Today the guys discuss whether they agree with this article or not. From drip campaigns to ebooks to marketing automation, there is something to be learned and adjusted to take your marketing into the future...the very near future.
We would love your feedback on whether you agree with the article or not. Tweet us @LunchBreakMkt to give us your thoughts and opinions. Maybe you have one you would add or maybe even take away from this list. Whatever it may be, we want to hear from you.
With 2017 set to expire in just a few weeks there are also a few marketing trends that are set to expire. According to a recent blog post written by Jasz Joseph over at Hubspot, there are 8 marketing trends that have run their course as we know it. That being said, you should be […]
As we draw closer to the end of the year, most marketers are thinking about what areas they would like to see an improvement in the new year. One of those areas is SEO. We have found that most business owners and even some marketers can either be intimidated by SEO or they just don’t […]
Everyone does it. Don’t deny it. It’s something that scares us. It can be your worst nightmare. I am talking about farting. It’s not a mystery that everyone farts. No exceptions – it’s science… However, it’s what you do with after you fart that matters. Do you claim it and take extreme ownership? Do you […]
The traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions.
It was just 3 years ago when I was sitting in a sales and marketing team meeting, where I pointed out that it takes up to 7 touch points before someone makes a decision. Now, in 2017, I recently read that the number is closer to 11 touch points. That’s a lot of movement in just 3 years.
So what does a web funnel look like? What do I do to adjust to the web approach?
In today’s show, the guys discuss what the landscape looks like for sales and marketing and will give you some tips for adjusting to the more web approach. Don’t get left behind. Make your adjustments today.
Enjoy!
The traditional sales and marketing funnels are changing. There is nothing you can do about it. No longer are the days of linear funnels. Because there are so many mediums available today, the funnel is more like a web. Everything is connected in achieving the main goal of conversions. It was just 3 years ago […]
Your website is your best employee… when it converts customers. If you had a sales team member who wasn’t closing sales, would you keep them around? You would probably cut them from the team OR you could diagnosis the reason why they aren’t converting sales and help them make the adjustments to start succeeding. So […]
It’s no surprise that we live a world that is bombarded with images, design, and marketing all the time. We have mini computers in our pockets and even on our wrists not. Our attention span is very limited and as a marketer your job is to stand out among all of that noise. How do […]
Recently, Google released Hawk into the world, a new algorithm focused mostly on local search. Zack wrote a blog that detailed what all you can expect from that new update. In that blog, he gave the readers tips for what they could be doing to outperform their competitors and begin to rank higher in search […]
Last month, Jason and Zack discussed micromarketing and how most brands are missing some of these little moments to extend their brand. Emma is the company that started this micro marketing journey the guys discussed on the show. In today’s episode, we discuss micromarketing, Seth Godin, marketing automation, and who will play Zack and Jason […]
In today’s show, we take a look at email marketing again. This time from the perspective of busting myths that we hear as marketers on a regular basis. Is email dead? Is it stuck in 1999? Is CAN-SPAM really that strict? Does Jason know everything? These are just a few of the myths we cover […]
There are literally hundreds of thousands of website hosting platforms in the world today… all of them claiming to be the best in the industry. With the rise in WordPress over the last decade as a viable means for a content management system for building your next website, we have seen more companies specialize in […]
In today’s podcast, we are joined by Daniel Debow, the CEO, and co-founder of Helpful.com, a video messenger for professionals. Most recently, he was SVP, Emerging Technologies at Salesforce. Previously, Daniel was the co-founder and co-CEO of Rypple, which was acquired by Salesforce in 2011. Prior to Rypple, Daniel was on the founding team of Workbrain, which was acquired […]
This episode of the podcast is all about native advertising What is native advertising? How does it differ from content marketing? Tips to improve your own native advertising The future of native advertising according to Melanie That annoying dragon fruit picture popping up everywhere Content marketing, native advertising, the lines can get blurred between the […]
We are drawing closer and closer to the end of 2017 and with that comes the blogs releasing what they believe to be the trends for 2018. Without a doubt, just about every blog you will read will mention video marketing as it has been for the past couple of years. Why is that? That […]
In today’s podcast, we are honored to be joined by Drift’s very own Dave Gerhardt. He’s the Head Fire-Starting Chief of Marketing Production and Culture over at Drift. He’s not into titles and this one is obviously BS. In the 2 years that Dave’s been at Drift, he’s had the opportunity to gather great insight […]
If you Google “Micro Marketing,” you will probably find a definition that states that micro marketing is a strategy used by marketers to target a small group of highly targeted customers. Where that might be true, the guys have made it a mission to redefine the meaning. Micro Marketing can also be seen as a […]
While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI. Brian’s specialty, if you haven’t guessed […]
Be honest, how many times have you sat down after writing a beautiful piece of content and had no idea what the headline or title should be? Raise your hands. I see you. Nothing to be ashamed of. If you have spent all of this time and effort into putting together this incredible content, don’t […]
Social media is one of those things that in order to constantly keep your audience engaged, you most post often and monitor what others are posting on your channels. Because of that demand, a good social media manager often finds themselves managing most of their social channels straight from a phone. In today’s podcast, the guys […]
Jason originally started out on a quest to make a valuable resource for designers. It sucked. It was nothing and barely more than a go-to-resource for him to bookmark some links. If you even care, here’s the link to those design resources. Then, enter Brian Dean and the Backlinko blog. Jason is an avid reader […]
In a world where DIY websites are becoming more and more prevalent and more and more business are turning to these websites, it’s important to understand that just because you CAN do it yourself doesn’t mean you should. In this podcast, the guys take a look at what all goes into a professional website and […]
Welcome back to part two of our sit down with Michael Barber of Barber&Hewitt. Last week, Michael gave us a run down of how we are doing email wrong and how as marketers, we are wasting this amazing marketing channel. As we continue our conversation from last week about email marketing, Michael gives us the […]
Jason and I recently attended Digital Summit here in Atlanta. If you haven’t attended the conference before, you should. They come to most of the major cities across the United States. Head on over to their website and check it out. You won’t regret it. While we were at the conference we learned so much […]
In this podcast, we discuss the dreaded creative block that we all go through. As creative people, we often find ourselves running out of steam on projects. Don’t worry, nothing is wrong with you. In fact, it’s completely normal. By the end of the show, you will have several practical methods to apply right away […]
Today we discuss the future! What’s the future of marketing jobs look like? While I doubt that we’ll all be buzzing around on personal hovercrafts in the office and holding meetings with just our minds, I do think that the landscape is changing. Marketing changed greatly over the last 30 years. Likewise, we can expect […]
In this podcast, we discuss how to market to the current generation of consumers: the lazy ones. As you’ll hear in the show, we’re not talking about the typical type of lazy that most people think of when they hear the work. In this sense of the word, we position the current breed of a […]
In today’s podcast, Zack and I speak about the misconceptions surrounding being a designer. We’ve been doing this for a while now and we’ve created a pretty good list of these misconceptions. So what’s the takeaway from the podcast? Being a designer is awesome. We both love it. We wouldn’t do it if we didn’t […]
In today’s podcast, Jason and I speak about our latest ebook: “10 Steps to Explosive Facebook Growth.” This ebook was born as a case study from Jason’s experience as social media manager for a brand. His experience there took that brand from 7,000 Facebook fans to over 120,000. Wow! During this podcast, we only cover […]
Our format is simple: each week, a few of us get together at lunchtime to discuss marketing and design. We’re excited for the future of this show. It began as an off-hand idea and within a few weeks of format testing and searching for the perfect spots to record, we dove right in and began […]