WPMRR WordPress Podcast

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In today’s episode, we get to listen again to Joe and Matt Medeiros’ conversation. They talk about how running a family-owned agency honed his entrepreneurial and sales skills, constantly giving value to potential customers, and learning effective sales talk.

Matt is a content creator and the Director of Podcaster Success at Castos. He hosts the podcast, Matt Report, where he talks to a wide range of digital business owners and web consultants. People in the product, marketing, and the agency space are the primary guests.

Episode Resources:

Matt Medeiros on Twitter, YouTube, and Facebook
Pagely
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:02 Welcome to the pod, Matt!
01:52 How did you start your podcast?
03:46 Transition from entrepreneurship to joining Pagely
07:26 Running a family-owned agency
12:35 Selling perspective from an experienced sales person
15:57 Conveying the value that you're adding for the client
24:21 You learn to speak with people regardless of their position
26:12 This giant clip with several overlays
29:35 Find Matt online

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In today’s episode, we get to listen again to Joe and Shane Barker's conversation. They talk about why real-time engagement matters more than fake following, how influencers shouldn’t rely on just one platform, and staying visible online through relevant and relatable content.

Shane is a top digital marketing consultant, keynote speaker, and influencer. He has helped businesses accelerate their growth with customized digital marketing consultation and services. Having won many accolades, he has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Episode Resources:

Shane Barker’s Website, LinkedIn, Twitter, and Instagram
Visit the WPMRR Community

What to Listen For:

00:00 Intro
00:50 Welcome to the pod, Shane!
02:11 Teaching a course in UCLA
04:46 How would you define an influencer?
07:20 Fake followers versus real engagement
15:21 Drive social media traffic to your website
20:03 When your social media account gets shut down
22:21 Think where your audience is at
29:14 Presenting yourself on social media without bragging
36:55 The pressure of having a lot of visibility online
43:11 Find Shane online

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In today’s episode, we get to listen again to Joe and Brian Richards’ conversation. They discuss the ins and outs of virtual conferences, the challenges of making people show up on event day, and finding success in organizing paid virtual events.

Brian is the creator of WPSessions.com, where he provides training to businesses and developers working with WordPress. He also organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals. Before getting into training and event organizing, Brian spent his days as a web development contractor and consultant.

Episode Resources:

WPSessions
Brian is on Twitter
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:16 Welcome to the pod, Brian!
05:17 The ups and downs of organizing virtual events
12:22 Getting people to show up is the challenge
22:32 Become the go-to resource person/company
32:18 Success in paid virtual conferences
38:42 Find Brian online

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Travis Pastrana crashes in on his motorbike and does a triple backflip into our foam pit! He’s here today to talk on mobile apps for WordPress and more.

In this episode we talk about AppPress, the advantages and technical skills needed to work with headless WordPress, and the next generation of web hosting.

Tune in to know the best stunts for your WordPress!

Episode Resources: * Static Fuse Website * GatsbyJS Website * The Product Business Podcast * AppPresser Website * Scott Bolinger Twitter

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The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees.

Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies.

Tune in for tips on having your sales and marketing work in tandem.

Episode Resources: * Contact Nathan via email * Follow Nathan on Twitter * Check out Nathan’s blog

Send us your questions to yo@wpmrr.com

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Hermione comes through the Floo Network and enlightens us on the path of the empowering female-led project Women in WP.

We speak on the history of Sumy Designs, the conception on Women in WP podcast that follows, plus WordCamp experiences and hype!

Don’t miss out and get hit with a Stupefy!

Episode Resource List: * Women in WP Podcast * Women in WP YouTube * Women in WP Facebook * Women in WP Instagram * Women in WP Twitter * Amy Masson Twitter * Sumy Designs Website * Sumy Designs Facebook * Sumy Designs LinkedIn

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In today’s episode, we get to listen again to Joe and Shane’s chat about image optimization. They cover the technical side of image optimization, how the app is designed to compress images across multiple platforms and websites, and the projects currently in development.

Shane Bishop is a WordPress plugin developer and website performance nut. He's the lead and only developer of the EWWW Image Optimizer, a plugin that was launched on WordPress.org back in 2012.

Episode Resources:

EWWW Image Optimizer is on Twitter, Facebook and YouTube
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
00:41 Welcome to the pod, Shane!
03:17 Getting close to million active installations
08:25 How image optimization works
12:49 Pricing structure that favors users
15:49 API offloading the compression
21:28 Products are designed to work across multiple sites
22:12 Rebranding of the exact DN system
26:59 Going back through all previous photos and images
29:05 Future plans for the company
32:13 Find Shane online

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In today’s episode, we get to listen again to Joe, Justin, and Brent’s conversation about building websites and applications. The beaver Builder team is big on developing products that will largely benefit their community, talent acquisition from the same circle, and what’s keeping them forward and continuously building products around new ideas.

Beaver Builder is the WordPress page builder you can trust with your business. It's a drag-and-drop page builder that lets you easily create drag-and-drop page layouts, all from a front-end view of your site and without touching a line of code. It's fast and flexible and offers lots of design options to all levels of WordPress users.

Episode Resources:

Assistant Pro
Beaver Builder on Twitter
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:17 Welcome to the pod, Justin and Brent!
04:31 How Beaver Builder came to be
09:35 Coming across a funnel problem
14:39 Recruiting talents from the community
16:16 Building a community within a community
18:25 A page builder, a traditional WordPress theme, and Beaver Themer
21:40 Staying true to your north star and what you’re trying to achieve
27:11 The Assistant Pro
38:16 Building apps around “how can you help people?”
41:32 Find Beaver Builder online

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In today’s episode, we get to listen again to Joe and Sam’s conversation about joining WordPress. They discuss Sam’s stories during his firefighter days, how he stumbled upon WordPress and coding, and his approach on how he successfully managed his time to build his own business.

Sam Smith is a retired Firefighter/Paramedic, an Orlando WordCamp Organizer, and a Web Developer.

Episode Resources:

Sam Smith is on Twitter, Instagram, and WordPress.org
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:18 Welcome to the pod, Sam!
03:16 From a firefighter paramedic to a WordPress developer
05:50 Stories of injuries while at work
09:17 Taking little bits per day to successfully launch a business
17:24 Build on relationships and have real friends in the industry
24:59 What’s it like to organize a WordCamp?
28:23 Getting a jump on blog impressions
30:19 The Martian
33:59 Find Sam online

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In today’s episode, we get to listen again to Joe and Mario’s conversation on the enterprise space. They discuss how a paid service should always focus on delivering prime and premium experience per user visit, pros and cons of different invoicing methods, different channels to hunt for potential clients, and the power of inbound sales.

Mario Peshev is a global SME Business Advisor who's been named "The next Tony Robbins" and "The best tactical strategist out there aside from Neil Patel." His technical consultancy DevriX grew past 50 people and ranked as a top 20 WordPress agency worldwide.

Episode Resources:

DevriX
Mario Peshev is on Twitter and LinkedIn
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
04:06 How DevriX started
07:39 Focused on enterprise and high-scale projects
10:07 Ensuring a huge website serves prime and premium experience per visits
14:09 The money-making KPI
17:12 A team of research and development team
22:42 Distributing resources to keep customers happy
26:26 Figure out how to contribute to the bottom line of a specific system
29:12 Client invoicing methods
31:30 Management and project roles within the company
34:31 Inbound sales reel in most of the clients
40:08 Strategic partnerships can be tricky
42:11 Spaces and channels where you can find more customers
44:48 Find Mario online

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In today’s episode, we get to listen again to Joe and Joost’s conversation around SEO and WordPress. They discuss the story behind Yoast, getting involved in the WordPress community, leveraging SEO for content and marketing, and pushing WordPress into tremendous growth.

Joost is the founder of Yoast, where he's currently the Chief Product Officer. He founded the company in 2010, after working in several different companies as a digital marketing consultant. The Yoast SEO plugin, which started as a hobby, became the main product.

Episode Resources:

Joost de Valk is on Twitter
Yoast
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
00:56 Where Yoast got its name
03:48 It all started with SEO consulting
06:54 Growth over the last 7 years
09:50 Redesigning WordPress.org
11:14 The community is the strongest aspect of WordPress
16:34 WordPress’ market share in the web
22:44 WordPress.com vs WordPress.org
28:24 How smaller companies can push WordPress forward
32:28 Find Joost online

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In today’s episode, we get to listen again to Joe and David’s conversation around content marketing strategy. They discuss the ins and outs of content marketing, the strategies that work, how to leverage SEO for organic ranking, and the challenges businesses face in terms of growth.

David Ly Khim is the head of growth at People.ai and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.

Episode Resources:

David Ly Khim is on Twitter and LinkedIn
Omniscient Digital
People.ai
HubSpot
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
00:59 Welcome to the pod, David!
01:31 HubSpot users are WordPress users
05:18 Content marketing through SEO
07:22 Tips on how to drive traffic through SEO
11:30 The foundation element of keyword research
13:40 Start a targeted content marketing strategy with your targeted keywords
17:33 What is historical optimization?
23:11 Testing assumptions vs assuming that your assumptions are correct
29:26 Managers set the right mood and work attitude
32:02 What’s keeping David busy?
34:19 The scripts in your mind that hold you back
38:51 With money, some challenges get bigger
41:12 Focusing on monthly recurring revenue
44:03 Find David online

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In today’s episode, we get to listen again to Joe and Vito Peleg’s conversation. They talk about managing websites through care plans, business scaling largely based on customer feedback, future plans and products in development, and Vito’s journey in the WordPress space.

Vito Peleg is the Founder and CEO of Atarim, the first and only client-facing web agency management platform designed to speed up your work, client collaboration and team management. The team tackles the 84% of the project delivery time that is not the actual build of the website.

Episode Resources:

Vito Peleg is on LinkedIn, Twitter, and Facebook
Atarim (formerly WP Feedback), visit their Facebook Group
Vito’s band – Chase the Ace
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:47 Welcome to the pod, Vito!
05:26 From being a musician to a founder
08:33 Emails open great opportunities to gather content
13:05 Scaling a business should be based on the client’s point of view
20:31 The plugin will stay on premium
23:21 Features are based mainly on user feedback
31:12 As an agency, you create products every day
32:47 Future plans and products
38:30 The team behind the company
42:35 Find Vito online!

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In today’s episode, we get to listen again to Joe and Shaina Weisinger’s conversation. They talk about how repurposing audio and video content can help brands reach more audiences without having to spend so much on creating content, and how resharing helps maximize the potential of every social content.

Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies. She has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.

Episode Resources:

Find Repurpose House on Facebook, LinkedIn, YouTube, and Instagram
Shaina Weisinger is on Instagram, Twitter, and LinkedIn
The Content Coalition
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:04 Welcome to the pod, Shaina!
03:27 Shifting from general digital marketing to repurposing content
10:39 Why videos work a lot for any show
12:34 The power of resharing to put your brand in front of the audience
16:45 Organic content hits audiences the most
19:41 Record a 1-minute selfie video daily for practice
22:43 Tools to use in repurposing content
29:38 Intro into being an entrepreneur
35:26 The value of offering a recurring service
36:57 The Content Coalition podcast

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In today’s episode, we get to listen again to Joe and Christie’s conversation about switching from project-based work to subscription-based model. They also discussed how WordPress developers doing freelance work can focus on creating prototypes of productized services, how engaging in competitor research can help identify flaws in your own products, and the best way to test out what product to build during your free time.

Episode Resources:

Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
02:55 Transition to project-based work to subscription model
06:28 From building a $5,000 website to a $20,000 website
12:34 Prototypes of productized services
14:20 The best way to get into products is to do project-based work
18:03 Engage in competitor research, identify customer needs
23:57 Aim for enough people buying the product in any given hour
26:35 Moving from project-based to subscription-based
31:17 When you don’t need full service assistance
34:23 What's the smallest thing that you can do to figure out if your idea is good?

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In today’s episode, we get to listen again to Joe’s chat with Chris Lema, Liquid Web's Vice President of Products and General Manager at LearnDash. He is a well-known blogger and public speaker, and leads the product teams to develop and launch Managed WordPress and Managed WooCommerce product lines.

Chris enthusiastically talks about the concept behind BeachPress and CaboPress, and what can potentially happen in these meetings. He also tackled the growth of e-commerce, how WooCommerce as an open platform creates more opportunities for a lot of businesses, and providing customers hassle-free access to plugin updates on their sites.

Episode Resources:

Chris Lema is on Twitter and YouTube
Leaders Blog
Liquid Web
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
01:48 What is BeachPress?
05:06 Be in a conversation with people in your circle
07:21 The CaboPress
12:31 Bringing SaaS people to CaboPress
14:47 SaaS platforms that do e-commerce
19:49 Looking at period over period growth
22:45 Partnership with Glue
27:01 The building blocks of a great storytelling
33:16 Fun stuff and new pricing at Liquid Web
35:18 Having e-commerce played out on open platforms
38:33 The ability to update plugins automatically
39:55 Find Chris online

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In today’s episode, Joe talks to Hristo Pandjarov, Manager of WordPress Initiatives at SiteGround - a web hosting company founded in 2004 that provides hosting for about 2,000,000 domains worldwide. Some of the services offered include shared hosting, cloud hosting, enterprise solutions, and domain registration.

Hristo shares what the roles and responsibilities he had and currently have since joining SiteGround, the advantage of building internal plugins versus acquiring existing ones, why site performance impacts the growth of hosting sites, and how consistency in quality has fueled the company through the years.

Episode Resources:

SiteGround is on Facebook, Twitter, Instagram, and YouTube
Hristo is on Twitter and LinkedIn
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community

What to Listen For:

00:00 Intro
04:06 Welcome to the pod, Hristo!
05:43 What’s a WordPress initiatives manager?
09:11 Different positions since joining Site Ground
14:02 Your passion will take you places
17:41 Focus is on site performance
23:32 Building plugins internally than acquiring external products
30:01 Many who built WordPress products weren't actually business minded people
39:44 Partnership with West Ham United
44:18 The most important value is quality consistency
45:46 Find SiteGround and Hristo online

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In today’s episode, Joe talks to Lucas Prigge, the Head of Sales at Kinsta - a hosting platform by developers, for developers. Kinsta has combined the fastest network and platform in the world (Google Cloud), and paired it with the best engineering team and the most experienced WordPress developers in the industry. The MyKinsta dashboard was built from the ground up specifically for WordPress, making site management a breeze.

Lucas shares his insight on sales such as the extensive training the sales team has to undergo, the meticulous sales process for new customers, finding the right CRM tool to manage clients and collect data, and the commission scheme that helps ensure that clients only get the best support.

Episode Resources:

OBS (Open Broadcaster Software)
Kinsta is on Facebook, Twitter, Instagram, and YouTube
Check Lucas on LinkedIn and YouTube
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
05:54 Welcome to the pod, Lucas!
07:23 Background settings and program good for video recording
11:03 Kinsta helps people find the right hosting plan
14:19 Challenges of managing a multi language team
19:27 The key factor in selling and communicating
23:51 Sales process for new customers
30:06 Do businesses need to stick to making sales calls?
35:45 Every sales person undergoes extensive training
46:33 Single source of truth of your customer data
49:49 HubSpot is the lead CRM tool
53:54 The way you use a technology is what matters the most
59:33 Find Lucas online

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It’s finally here! The WPMRR Virtual Summit 2021 is about to start! Joe shares today’s schedule and some exciting news to look forward to. Big shout out to all our sponsors this year. Some of our legacy sponsors include: GoDaddy Pro, WP Remote, GreenGeeks, Weglot, and Cloudways. Hop into the WPMRR Community and join our speakers as they discuss relevant and valuable topics.

Episode Resources:

Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
04:56 Our legacy sponsors
07:48 Our growth sponsors
08:11 Our community partners

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In today’s episode, Joe talks to Miriam Schwab, the co-Founder and CEO of Strattic - an all-in-one static site generation and hosting platform that instantly optimizes WordPress by converting it to a static architecture. Content managers and marketers can continue to manage content in WordPress as usual, while developers get to bask in the glory (and enjoy the peace of mind) of a fully headless website.

Miriam shares her agency’s vision to provide a link between the WordPress functionality and the speed performance of static sites, what it was like to build a company while raising 7 children, and why they continue to offer a 30-day free trial to new customers.

Episode Resources:

Strattic is on Facebook, LinkedIn, Twitter
Miriam Schwab is on LinkedIn, Twitter, and Facebook
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
07:01 Welcome to the pod, Miriam
08:36 What is Strattic?
13:55 Site performance is important in converting visits to clients
15:29 It started from discovering static site generators
23:54 Managing an agency while raising children
28:30 Work at a pace that works for you, take baby steps
29:45 Funding is focused on product improvement and building additional functionality
33:54 Clients providing their customers high quality hosting company
38:30 Why offer a 30-day Free Trial?
44:46 Headless WordPress is no longer foreign but it’s not too common yet
47:55 The religious limitations of being a Jewish woman
50:54 Being a female founder becomes a challenge when it comes to fundraising
54:59 Find Miriam online

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In today’s episode, we bring back Joe’s chat with the Founder and Director of Design TLC, Tara Claeys. As a seasoned website designer and developer with a marketing background going back over 25 years, she provides custom website and graphic design services, with a focus on creating effective, customized, user-friendly communication platforms for small schools, camps, and nonprofits.

Tara talks about the steady growth of her company, how she isn’t aiming for a 7-figure business anytime soon, keeping a happy outlook while working in several different projects, and choosing how to present yourself in social media.

Episode Resources:

Design TLC
Tara is on Twitter, LinkedIn
Tara Claeys’ Website
Hallway Chats
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
00:19 Welcome to the pod, Tara!
06:17 Joining PressNomics and other events
11:37 Rebuffing the Design TLC website
17:00 Bringing happiness in what you do
22:19 You don’t have to have a 7 figure business to be successful
27:19 Be physically responsible with managing your business funds
33:51 You only see people’s best moments on social media
37:05 People in the WordPress community are generally open
37:39 Find Tara online

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In today’s episode, Joe talks to Gary Gaspar, the co-founder and CEO of Marker.io - a platform that encourages a simple way to report bugs on live websites and collect client feedback along the way. This 6-member team with over 2M feedback reported and 1,500 plus customers, continue to make it easier for people to report live website issues in real time.

Gary shares how he met his two co-founders at a totally unexpected place, shutting down the agency to focus on growing the business, the integrations they planned as they expand, and focusing more on conversion than website traffic.

Episode Resources:

Gary is on LinkedIn, Twitter
Marker.io
New MRR Merch, discount code: AUGUST31
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
06:35 Welcome to the pod, Gary!
07:25 Instead of a live chat, Marker.io utilizes capture screenshot with annotations
12:34 Why there are 3 co-founders
20:25 Shutting down the agency and going full-time
23:33 The value of owning your company despite having a low paycheck
26:57 It took a while to find the right product-market fit, future plans
30:18 Marker.io was built with integrations in mind
34:35 Original business structure attracted non-targeted customers
37:37 Build relationships with folks to reach more people in the community
41:58 It’s useless to do all the marketing channels
47:01 SEO and integration marketing works
49:24 Finding the right person to join the team
53:16 Giving the team a lot of creative freedom

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In today’s episode, Joe talks to Iain Poulson and Alex Denning of FlipWP, a private marketplace for buying and selling WordPress businesses. Buyers get vetted listings emailed directly to them, while sellers get access to quality buyers who understand their product and the opportunity they’re offering.

Iain and Alex explain how FlipWP offers a unique experience for both buyers and sellers, providing reasonable valuation for any business while ensuring that all deals remain exclusive to both parties, no middlemen. They aim to connect anyone to the right people to land a successful deal at 1% success fee.

Episode Resources:

Delicious Brains
WP Trends
Pressing Matters
Ellipsis
FlipWP
Alex is on Twitter
Iain is on Twitter
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit
The 80/20 of Profits: Pricing and Margins in Subscriptions (Ben McAdam)

What to Listen For:

00:00 Intro
03:53 Welcome to the pod, Iain and Alex!
07:02 How did it start for FlipWP
10:29 What is FlipWP?
15:30 From a seller perspective, it's a combination of the maturity of the WordPress ecosystem
23:09 Finding a place where you can sell your business
26:42 Most FlipWP members are WordPress people
29:33 Utilizing leverage in the email lists and the newsletters after launch
35:59 Helping people with their business valuation
40:06 FlipWP tries to guide people to make sure what they are putting is reasonable
46:54 Some people are taking out competitors by buying similar business
48:42 FlipWP connects people, but buyers should their own research
51:41 The 1% success fee remains the same for now
54:17 Helping buyers get better access and sellers better prices

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In today’s episode, Joe talks to Lesley Sim of Newsletter Glue, a WordPress plugin designed to help businesses or anyone connect their email service to WordPress so they can publish newsletters the way they publish blog posts. The first step is to connect the email service, write the newsletter in the block editor, and then send it.

Lesley discusses how it becomes so much easier to send newsletters using the plugin, the current growth of the company, planning your schedule while taking care of your mental health, and how to not get sucked in any social media platform.

Episode Resources:

Newsletter Glue’s Website and Twitter
Lesley is on Twitter
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
04:33 Welcome to the pod, Lesley!
06:14 Aiming to make WordPress the CMS for newsletters
10:34 The plug-in is completely reliant on what happens with Gutenberg
14:00 The difference between patterns and templates when dealing with Gutenberg
16:25 Early adapters to the Gutenberg ecosystem
18:20 Current ARR range for Newsletter Glue
23:13 Future plans and current improvements in the works
30:04 Stay sane and prioritize mental health
35:51 Managing your daily schedule and allocating your time effectively
42:08 Getting active on social media and getting sucked into it
47:14 Enjoy your time on the social platform you enjoy using
52:43 Find Lesley online

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In today’s episode, Joe talks to Copyflight’s Todd Jones, a digital storyteller helping purpose-driven B2B entrepreneurs leverage storytelling to captivate their target market. His team helps businesses identify and develop their story, so that they can communicate more efficiently to their ideal client.

Todd talks about how his college football Top 10 blog evolved into learning WordPress, building sites using themes and widgets, the different web developing sites he came to know, learn, and practice, and what setting end goals mean for conversion copywriting.

Episode Resources:

Todd Jones’ Twitter, and Facebook
Copyflight is on YouTube
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
03:56 Welcome to the pod, Todd!
06:38 The story of the Redneck Coffee Snob
09:43 It all started with a college football Top 10 blog
13:35 Selling ad spots from doing exclusive content writing
17:35 Moving to Wordpress from Blogspot
22:17 Learning different web developer sites while working in an agency
26:45 Venturing into conversion copywriting
29:11 How to start learning conversion copywriting?
32:36 Voice of customer research
39:37 Find someone smarter than you and learn from them
43:11 Have you heard of Barcamp?
44:40 A good About page equals credibility
48:45 Everybody does like storytelling, even tech people
50:16 Find Todd online

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In today’s episode, Joe talks to Rene Morozowich, a freelancer in the WordPress space who works with small and medium sized business and individual projects in building and managing service-based websites. She’s a Business Intelligence (BI) and SQL developer, a programmer, and an instructor at a community college who teaches credit and non-credit classes.

Rene shares her freelancing journey, from building a website from scratch, overhauling and managing existing websites, to offering client marketing services and how not to overwhelm your leads with your marketing campaign.

Episode Resources:

Rene Morozowich’s website
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
03:21 Welcome to the pod, Rene!
04:26 The 24-hour WordFest 2021
06:19 Regrouping care plan for clients
09:08 No immediate plans to develop an agency
11:29 Freelancing started with one client
15:17 Having good clients but not a good fit long-term
21:14 An expensive learning curve
24:24 Creating proposals with varying packages depending on client needs
30:07 Stop paying to market cold leads
35:53 Don’t overwhelm potential clients with your email campaign
40:15 Why people get hesitant in doing campaign automations
44:22 Creating campaign headlines needs practice and some testing
47:13 Best practices to trim down cold leads
51:54 When people sign up for something, they expect something
53:45 Find Rene online

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In today’s episode, we are going to hear Christie once again, back when she was still based in Hawaii. Joe and Christie discuss the perks and some of the downsides of working on a different time zone from the rest of your team, body clock adjustments to be able to function, and the importance of robust communication and the maximization of tools.

Episode Resources:

Christie is on Twitter and LinkedIn
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
03:32 What’s up with Joe?
07:02 What’s up this week, Christie?
13:01 Working away from home
15:41 Working in a timezone unlike any other across the globe
21:12 What’s a sleep nerd?
24:13 Working with your body when moving to a new place
27:41 Communicate, communicate, communicate!
34:09 Synchronous versus Asynchronous team work
38:09 Creating a work pattern based on your body clock
47:31 Talking to clients, taking online calls, meetings in pajamas

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In today’s episode, Joe talks to Maciek Palmowski, one of the co-creators of WP Owls, a weekly newsletter focused on the latest and top WordPress news. He also works as a WordPress ambassador for Buddy Works - a top-notch performance into one solution for teams that want to painlessly introduce CI/CD and accelerate the development lifecycle of their software.

Maciek explains how the Polish audience has a completely different social media preference compared to the global community, the surprising challenges of raising his son while working at home, and the customization of the $7 per month web hosting they are using for WP Owls.

Episode Resources:

Buddy
WP Owls
Maciek Palmowski is on Twitter and WPMRR Community
WordFest Live, register Here
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
03:21 Welcome to the pod, Maciek
04:23 What is CI/CD?
07:16 How WP Owls came to be
11:36 WP Owls doesn’t take an aggressive marketing approach
18:50 Outreach efforts and invite list
22:02 Analytics, growth, and iterations on the articles
26:32 Twitter is a very straightforward social media platform
36:20 WP Owls run an on a $7 per month custom web hosting
41:44 Raising a baby while in the WordPress space
47:04 Balancing work and raising a family
51:22 Find Maciek online

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In today’s episode, Joe talks to Dan Maby of Big Orange Heart - a nonprofit organization that supports and promotes positive well-being and mental health within remote working communities. The Big Orange Heart Health Hubs are designed to provide holistic support for the individual.

Dan shares how Big Orange Heart came from the challenges he and his team faced while handling a digital marketing agency, and the organization’s mission to help support the mental health of workers in a remote setting. They also discussed the upcoming WordFest Live, a virtual event to be streamed in six continents in a 24-hour period.

Episode Resources:

Big Orange Heart
Big Orange Heart Support
Dan Maby Website
WordFest Live, register Here
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
03:01 Welcome to the pod, Dan!
03:20 The funny story at the WordCamp US 2019
05:30 What’s keeping Dan busy
06:55 Big Orange Heart born from the challenges of handling an agency
08:36 Things take different priorities at different times of your life
10:34 Mental health is a challenging topic to talk about
14:26 Supporting as many network as possible
16:55 Varying levels of support for different groups of people
22:31 Getting a core group for individuals to get support together
25:35 Encourage the community in Slack to help
28:37 WordFest Live 2021: The festival of WordPress
36:12 WordFest 2021 to deliver within six continents in a 24-hour period
39:33 A diverse organizing team in the background across seven time zones
43:32 WordFest was supposed to be an annual event
48:11 The virtual setting has opened many more interesting environment
53:40 Live Streaming in-person previous events were leading to the hybrid event style
54:38 Find Dan online

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In today’s episode, Joe talks to Artur Grabowski of Extendify - a team of passionate professionals with the goal of building a modern WordPress experience that just works. It has a templates library and other great WordPress products such as Editor Plus, Redux, Gutenberg Forms, ACF Blocks, MetaSlider, Block Slider, and GutenbergHub.com.

Artur shares the technical and business aspects of Extendify, how the beta stage is aimed at introducing customers to block-based editing, the mission to help SMB’s on a limited budget, and extending Gutenberg exposure to potential users.

Episode Resources:

Extendify
Extendify on Twitter
For questions, email Artur or Chris
Leave an Apple podcast review or binge-watch past episodes
Visit the WPMRR Community
The 2021 WPMRR Virtual Summit

What to Listen For:

00:00 Intro
01:27 Welcome to the pod, Artur!
04:28 More on business operations but technical-leaning from day to day
09:29 Extendify is for SMBs with mission critical website’s on a limited budget
14:53 Similar business solutions can lead to different outcomes based on execution
20:01 Gutenberg as a tool
24:49 The funding structure for Extendify
31:36 The mentality of growth at any cost
37:04 There’s always a core WordPress experience in betas before paid version is launched
44:02 Figure out how users can see the value in your product
46:28 Find Artur online!

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In today’s episode, we’re reeling in another throwback episode, Joe’s interview with Leah Knobler of Help Scout - a support tool and customer service platform used by customer-centric organizations around the world, from small businesses to high-growth startups and nonprofits.

Leah gives us several actionable nuggets about hiring, scaling, managing, and growing a remote team, a detailed overview of Help Scout’s recruitment process, and diversifying a team of skills and talent.

Episode Resources:

Help Scout
Leah Knobler is on Twitter and LinkedIn
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:37 Welcome to the pod, Leah!
05:57 Help Desk Software is the main tool
07:17 Company growth from 24 people to 90 remote employees
12:38 Donut, Slack’s teammate connection app
15:25 The evolution of Help Scout’s recruitment process
23:07 From application screening to proposing an offer
25:31 Remote companies need to be transparent in all aspects
28:59 Excellent people need excellent pay
33:23 How to make sure you’re hiring from a diverse set of background
43:04 What can small companies do to start recruiting diverse candidates
47:31 Find Leah online!

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In today’s episode, let’s listen again to Joe’s conversation with Nathan Hirsch, the co-founder of FreeUp - a solution platform to finding & hiring pre-vetted freelancers online, only allowing the top 1% into the network out of hundreds of freelancer applicants every week.

Nathan talks about how he co-founded a solution platform that caters to businesses in need of skilled freelancers to help business owners with website design and development, graphic design, sales and marketing, social media, and web content. He also shares how referrals reign in new clients, screening the best freelancers, and the challenges of remote work.

Episode Resources:

FreeUp
FreeUp is on Facebook, Instagram, LinkedIn, and Twitter
Outsourcing Masters Facebook Group
Nathan Hirsch is on Twitter, Facebook, and Instagram
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
00:53 Welcome to the pod, Nathan!
02:11 Started with selling books
03:30 At 20 years old, Nathan started his e-commerce business
05:21 Recruitment through referrals brought in more clients
06:34 Freelancers aren’t exclusive with Freeup
10:03 Is the Top 1% the basis for hiring freelancers?
14:00 Big mistakes from people who fail to hire the right freelancers
17:11 Client contracts can go as an Hourly or Fixed Price project
20:50 Finding a technical co-founder if you aren’t a technical person
24:26 To be a good business partner you can never say, “I told you so.”
27:24 FreeUp is a platform for remote work
30:17 How to find the best remote workers
33:00 Find Nathan online!

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In today’s episode, we bring back Joe’s conversation with Jennifer Bourn, a designer for twenty years, an agency owner for thirteen years, and a blogger for ten years. She is founding partner at Bourn Creative, a full service design and development company that specializes in purpose-driven design and everything WordPress.

Jennifer talks about her 13-year journey founding and managing an agency that helps new businesses improve their website, drive traffic, and generate leads; and her plans to gradually shift to content services. Her agency also offers online courses and classes for new entrepreneurs.

Episode Resources:

Jennifer Bourn’s Website
Profitable Project Plan
Inspired Imperfection
Jennifer is on Twitter, Facebook, and WordPress.org
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
00:46 Welcome to the pod, Jennifer!
01:49 When you start a company, nobody gives you business training
05:21 Profitable Project Plan: Video courses for new entrepreneurs
07:31 Everybody taking the class at the same place with similar questions
11:10 Courses had started as side revenue stream
15:06 Focusing on monthly recurring revenue (MRR)
17:49 Next course: Lucrative Leads
19:42 The biggest challenges in finding leads
24:13 Gradually shifting to content services and copywriting
28:34 You have to advance your skills if you want to continue running an agency
36:51 Running an agency while raising kids
40:39 Find Jennifer online

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In today’s episode, Joe talks to Melanie Phung, Owner and Principal Consultant at Orange Spark Digital - a boutique consulting practice to help organizations achieve greater visibility and success online. Services offered include website strategy service, search engine optimization, content strategy, and web analytics.

Melanie shares how she manages her boutique SEO agency, getting clients setup to have better performing websites in SERPs, formulating objectives and tactics to grow leads and conversion, mastering a referral system that works, and things to look out for when redesigning a website.

Episode Resources:

Guide: Critical SEO Mistakes to Avoid When Relaunching Your Site
Orange Spark Digital
Melanie Phung’s Twitter
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:04 Welcome to the pod, Melanie!
01:57 Strategy is defining objectives and tactics
03:31 Boutique agency: the flexibility to bring in virtual team depending on project needs
07:33 2021 SEO trends
10:35 People want quick fixes, but learning to prioritize is a must
13:09 Focus on fixing the things that could cost a lot to fix
15:23 Technical foundation fixes and building an SEO culture
19:35 Building a website from a technical standpoint to be more SEO friendly
23:01 It’s about consulting and collaboration
25:05 Main resources to attract new clients
27:25 What’s the best referral model?
32:13 Things to look out for when rebuilding or redesigning a website
36:55 Content length versus content performance

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In today’s episode, Joe talks to Kim Coleman, the co-founder of Paid Memberships Pro - the most complete WordPress membership plugin. She has her hand in all aspects of the development, management, and marketing for the product and the team. She oversees frontend development for the core open source plugin and over 75 Add Ons.

They discuss the value of MVP in growing a business, catering to customer needs, and building and testing new features through the community. They also touch on the importance of formulating the right content for branding, and membership pricing and discount schemes.

Episode Resources:

Paid Memberships Pro
Paid Memberships Pro WordPress.org
Kim Coleman’s Twitter
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
00:46 Welcome to the pod, Kim!
04:12 What has changed over the years?
07:02 The biggest concerns are the desire for the developers to refactor some features
11:11 MVP on the site’s current workload and paid memberships
13:55 Deciding between adding as a core part of the plugin or an add-on plugin
17:32 Limiting what the plugin is responsible for in WordPress
22:46 The struggle to get content from your customer when building a site
27:51 Allowing the community to test newly built products and features
30:07 Pricing: during product launch and how it evolved over the years
37:32 Turning experiments into blog content and knowledge share
40:43 People buy because of urgent technological issues they cannot solve on their own
42:31 Running a company and the family together with your partner
45:37 Homeschooling kids during the pandemic
49:13 Find Kim online!

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In today’s episode, Joe talks to Marc Benzakein, the Operations Manager at ServerPress LLC - a software services company that provides workflow tools for WordPress Developers and Designers. His experience ranges from network administration to software development to upper level management in both Internet Service Providers as well as Software and Services Development.

They discuss how capitalism opens opportunities for young startup founders, the financial pressure on Gen Z and how it deflates their passion for success, and the best work practices to avoid burnout.

Episode Resources:

ServerPress LLC
Marc Benzakein is on Twitter, Instagram, and Facebook
WP Site Sync
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:40 Welcome to the pod, Marc!
05:20 ServerPress LLC is celebrating its 7th year!
08:44 Starting the business small and serving the first few customers
13:22 Business owners should allow people to micromanage
18:57 Work smart not hard to avoid burnout
22:57 WordPress has a sense of community
25:21 Scalable way to grow the company and its community
26:50 Financial pressures suck the passion out from the younger generation
30:03 How capitalism favors startup founders
34:40 Find Marc online!

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In today’s episode, Joe talks to Chris Klosowski, the Director Of Technology at Sandhills Development, LLC. He joined Sandhills as a lead developer in 2015, and before that, he was a software developer at GoDaddy.com.

Chris shares his journey on leadership coaching and acquiring professional knowledge to help keep his team moving. Also, they talk about how business changes put pressure on a team of individuals with varying working habits.

Episode Resources:

Chris Klosowski on Twitter
Sandhills Development, LLC
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:20 Welcome to the pod, Chris!
05:39 Technical management side of web developing
11:08 Benefits of working with a leadership coach
16:29 Tips to help yourself stay sane while the business is growing
20:07 Changes puts an emotional toll on any team
26:01 Uniting a team of individuals with different working habits
27:55 Getting business insights from books and podcasts
34:17 Future personal plans and ongoing projects at Sandhills
36:22 Find Chris online

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In today’s episode, Joe talks to Eithan Abramovich of Highly Analytics, a Medium-style tooltip made for content creators to help understanding maximize how your passive readers interact with your content. Eithan shares the ideas behind creating the plugin, features users can use in the free version, and offering premium in the future to help boost monthly recurring revenue.

Episode Resources:

Highly Analytics
Georgia Institute of Technology
Eithan Abramovich on Twitter
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
03:09 Welcome to the pod, Eithan!
03:52 How Highly Analytics works
08:23 Building the plugin in a college dorm
11:47 Enrolling in a less taken class before it got popular
13:36 What’s the future for Highly Analytics?
14:59 Features included in the free version
20:48 Any new features coming out?
23:14 Building a premium plugin that people will pay for
27:29 Goals set by the Highly Analytics team
30:37 Plans to continuously grow MRR
32:05 Work plans after graduation
33:41 Find Eithan online!

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In today’s episode, Joe talks to Pippin Williamson, the Managing Director at Sandhills Development, LLC - the home to several WP plugins such as AffiliateWP, Easy Digital Downloads, and WP Simple Pay. He's also the man behind Sandhills Brewing, a microbrewery that focuses on oak-aged and oak-fermented beers.

Pippin retells his day-to-day hustle in running two companies in entirely different industries, running his microbrewery and leading a team of web engineers. He also talks about success in affiliate marketing, implementing processes, and hiring skilled people that need less supervision.

Episode Resources:

Sandhills Brewing
Sandhills Development
AffiliateWP
Payout Service
Easy Digital Downloads
WP Simple Pay
Sugar Calendar
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:40 Welcome to the pod, Pippin!
03:17 Have you heard about Sandhills Brewing?
06:09 Why build a brewing company?
11:27 Time management while running two companies
18:14 Role change and working as a CEO
23:00 Delegating jobs and handing off tasks
27:32 The importance of implementing processes
31:20 Latest developments at Sandhills
34:07 Any new big features for affiliate marketers?
35:37 How does the Payouts Service work?
40:37 Ensuring that you’ll have a successful affiliate program
44:25 The billing structure has to make sense for the customers
47:50 Find Pippin online!

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In today’s episode, Joe talks to Matt Mullenweg, one of the founding developers of WordPress and the Founder and CEO of Automattic - a distribution company committed to diversity, equity, and inclusion with the goal to democratize publishing and commerce.

Matt talks about the systematic approach of Automattic, WordPress, and the rest of the Automattic web brands, as well as scaling and hiring skilled engineers, and the upside and downside of content distribution on different social platforms.

Episode Resources:

Check out Woocommerce and Jetpack
Matt’s Website
Matt is also on Twitter, Instagram, Tumblr, and WordPress.org
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:51 Welcome to the pod, Matt!
03:09 How does Automattic work?
04:08 Get to know QuickForget - a tool designed to assist in sending sensitive information through email
07:17 WordPress VIP on upscaling and continuous business growth
09:32 Is there a cross collaboration between WordPress and Automattic?
11:48 Finding good engineers is still challenging
15:14 Four immutable aspects we can look for in new hires
17:30 What separates Automattic from WordPress
18:47 WordPress and Automattic remain a platform that enables
20:55 Should platforms take responsibility for all content published on their site?
26:04 Preventing negativity and the spread of misinformation and fake news
33:13 Trustworthy and reliable institutions are necessary in our society
34:50 The conflict between Wix and WordPress

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In today’s episode, Joe talks to Courtney Engle Robertson, a WordPress teacher dedicated to helping businesses streamline their online marketing. She has been teaching basic through advanced software, hardware, and social media uses in plain English for third graders through grandparents, including businesses and bootcamp students since 2001.

Courtney reveals the unlimited passion behind the Learn WordPress community where volunteers contribute educational resources to share with professionals that are seeking to upscale their skills.

Episode Resources:

Learn WordPress
Contribute to Learn WordPress, visit Get Involved
Check Code Differently
Here’s Courtney’s website
Courtney is on Twitter, LinkedIn, Instagram, and Github
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:09 Welcome to the pod, Courtney!
05:02 Teaching programming in educational institutions
10:22 Summer camp for high schoolers to learn WordPress
17:39 The challenges of teaching programming in schools
21:29 There’s no clear map for people who wants learn tier 2 tech support
23:23 Contributions at Learn are mostly from volunteers
26:13 Motivation behind WordPress learning voluntary contributions
30:12 Identifying needs and keeping the team together
32:19 Tapping in to the web dev area can be tricky
37:08 Taking subcontract developer job
39:26 Identify where you are lacking and what to learn next
42:04 What’s the best way to learn new skills?
45:54 Find Courtney online!

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In today’s episode, Joe talks to Joe Casabona, a creator of online courses at Creator Courses and for LinkedIn Learning, and hosts a podcast called How I Built It. They share similar sentiments on parenting toddlers, mental health check while juggling work and parenting, and expanding a Circle community among other Wordpress related responsibilities.

Episode Resources:

Visit buildsomething.club/wpmrr
Check out Joe’s website
Joe is on Twitter, Instagram, and YouTube
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:16 Welcome back to the pod, Joe!
02:37 On vaccination roll-out
06:20 Staying at home with 2 kids
11:18 Juggling between family life and work schedule
15:13 The challenges of parenthood
19:10 Adjusting to and managing time allocation
23:12 “Hire help before you need it.” - Joe Casabona
26:40 External feedback can sometimes help solve roadblocks
30:23 Growing the podcast and cultivating a Circle community
35:11 Live streaming on Circle?
39:58 Using a community to drive traffic and product sales
45:28 Giving people a reason to stay in your community
51:15 Where to find Joe online!

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In today’s episode, Joe talks to Michelle Frechette of GiveWP, the perfect online fundraising platform to increase your online donations, manage donors, and gain insight on your effort — all from directly within your WordPress website.

Michelle enthusiastically retells her fundraising expertise at GiveWP. She shares her fool-proof strategies on getting recurring donations and sustaining a good relationship with fundraising donors.

Episode Resources:

Visit GiveWP
WP Coffee Talk podcast
Tweet GiveWP
Tweet WPCoffeeTalk
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:18 Welcome back to the pod, Michelle!
04:36 What’s unique about WP Coffee Talk podcast?
05:50 Having thoughtful guests and a few long pauses
09:07 What is a recurring donation?
11:16 Tips to keep recurring donations
16:03 Is a regular email reminder ideal to keep donations coming?
19:53 First donation and 30-second videos
22:22 Payment processes should stay on site to retain trust
26:22 On-site payment: one-time versus recurring
28:53 Different features for donors at GiveWP
32:16 Other payment options
35:06 GiveWP is not a full functioning CRM
37:26 Active assistance for customers
39:06 Is GiveWP headed to being a CRM?
41:16 Where to find Michelle online

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In today’s episode, Joe talks to Corey Haines of Swipe Files, a community hub focused on content and courses to master marketing by taking the best ideas from other industries for your business growth and pushing the boundaries of what is called normal.

Corey narrates his experience in building and creating a community focused on content strategy, marketing best practices for marketers, and the idea behind founding Swipe Files.

Episode Resources:

Check out Everything is Marketing podcast
Visit Swipe Files
Tweet Corey
Here’s Corey’s website
Get 50% discount with this code: WPMRR
Leave an Apple podcast review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:28 Welcome back to the pod, Corey!
05:45 What is Swipe Files?
07:21 Marketing ads that pique customer interest
11:37 Switching to Webflow
14:23 How does Webflow work?
17:09 The community at Swipe Files
21:17 Bigger communities become less valuable
22:48 Managing the community, keeping the subscriptions
27:46 Strategies to attract people to join the community
31:50 Calendar plugin for easy access to sites and apps
33:48 Get to know Everything is Marketing podcast
38:21 The story behind the first episode
44:24 Marketing Rule of 7
46:30 Connect with Corey online!

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In today’s episode, we revisit an old episode with David Vogelpohl of WP Engine - a platform for site building and management tools to drive more creative agility; cloud hosting and security solutions to enable enterprise performance; and optimization tools to give you ongoing intelligence.

Joe and David talk about exploring strategic partners, adding new components to keep existing clients while continuing to gain new clients to defeat churn, as well as information on acquiring new business and preserving the brand during the integration.

Episode Resources:

WP Engine Facebook
WP Engine Instagram
WP Engine LinkedIn
WP Engine Twitter
David Vogelpohl Twitter
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:12 Welcome to the pod, David!
03:17 WordPress background and working at WP Engine
05:49 Issues often faced in a large scale business
09:35 The Negative Net Churn
11:11 On acquisition process and success
15:19 The advantages of an acquisition partnership
18:46 How to prepare a business before selling
23:41 What will an acquiring company look for in a business?
28:26 Getting to know WordPress Gutenberg
35:17 Other configurations made possible with Gutenberg
40:53 Find David online!

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In today’s episode, Joe talks to Leonardo Losoviz, a freelance developer and writer, with an ongoing quest to integrate innovative paradigms such as Serverless PHP and GraphQL into existing PHP frameworks such as WordPress. He is a one-man team running GraphQL API plugin, offering the most powerful GarphQL experience into any WordPress site.

Leonardo fearlessly shares his expertise in coding and developing websites, the ongoing challenges of promoting a new plugin, and the opportunities of building-in-public approach for developers to reach more audiences.

Episode Resources:

GraphQL API
Tweet Leonardo
Ask Leonardo a question
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:27 Welcome to the pod, Leonardo!
03:03 The freedom of building websites as a hobby
05:03 What is GraphQL API?
12:23 Security issues on open source API
16:24 Pulling SEO data on a decoupled site
20:42 The struggles of promoting a product
24:40 How do you rate success?
28:43 Coming soon: a behind-the-scene monthly newsletter on plugin development
30:45 The building-in-public strategy
33:32 Strategies to eventually compete in the plugin market
38:56 Find Leonardo online!

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In today’s episode, Joe talks to Brian Casel of ProcessKit - a process-driven project management tool for businesses, automating and streamlining recurring tasks, track progress, and scale company operations with over 1000+ tools using Zapier integration.

Brian shares his experiences as a freelancer and his early days in web designing; how ProcessKit came about, its audience target focus, the challenges of growing customer base, and winning audience through guest blog posting.

Episode Resources:

Visit ProcessKit
Tweet Brian
Bootstrapped Web Podcast with Brian Casel and Jordan Gal
Productize Podcast with Brain Casel
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:38 Welcome to the pod, Brian!
07:15 Starting as a web designer before doing freelancing
09:21 From a front end web developer to creating ProcessKit
13:02 ProcessKit was developed to address company challenges
16:17 Familiarizing end-user experience to improve products
17:49 How’s business been like during the pandemic?
20:06 Onboarding new clients is one of the challenges
22:46 Client fit target for ProcessKit
25:44 Add-on services depend on the business needs
28:20 SaaS products need to prioritize their Zapier integration
29:37 Strategies to growing customer base
34:36 The value of guest blog posting
38:33 Learning marketing and growing audience traffic
39:33 Find Brian online!

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In today’s episode, Joe talks to Morgan Lucas, a network engineer and author of RUNTCPIP.com - a blogging site that specializes in writing about tech, email marketing, and blogging with humor and informative style. She's also a technologist well-oriented on Azure Cloud, Cisco, Juniper, Remote Support, and Programming.

They discuss freelance end-user consultancy, genuine connections through networking, the movie animation industry, as well as technical blogging and social media presence.

Episode Resources:

Visit Morgan' website - RUNTCPIP
Send Morgan a Tweet
Morgan is on LinkedIn
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:16 Welcome to the pod, Morgan Lucas!
03:07 The Cloud technology
05:10 Freedom working as an independent consultant
06:37 User testing for a streaming site
08:02 Pulling back from weekly blogging and social media
13:12 Working to make technical blogs more accessible
17:20 Connect to people online with sincerity
19:40 Why networking works
21:59 Warner Media’s marketing department
23:54 Animated movies mostly reflect our society
29:14 Full-time consulting for 2021?
29:51 Consultancy for larger companies while still helping small businesses
31:40 Find Morgan online!

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In today’s episode, Joe talks to Maddy Osman, Founder and SEO Content Strategist at The Blogsmith. She creates content optimized for onsite SEO, handles keyword research, and picks feature blog images, among other SEO content writing strategies her agency offers.

They discuss SEO and content optimization, old school SEO strategies, competitor analysis, and winning clicks in search results.

Episode Resources:

Tweet Maddy
Visit The Blogsmith
Check out Clearscope
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:36 Let’s welcome back, Maddy Osman!
03:06 How to start dominating content and SEO
09:19 Keywords and content optimization
13:28 Identifying the reading level of your target audience
17:51 The importance of word counts in SEO
21:30 SEO ranking and relevant search
27:22 The first experience someone has on your site
28:40 Video embedding is an engagement metric
31:03 Tips to content exposure and audience reach
33:30 How to win clicks in the search engine results
38:12 Target keywords still work when added in the meta description
41:00 Find Maddy online!

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In today’s episode, Joe talks to Alex Harling of Dynamite Jobs. Alex handles Account Management and Operations, focused primarily on remote jobs hiring. Launched in October 2017, Dynamite Jobs is an efficient way to connect companies in the Dynamite Circle with remote job seekers to thousands of remote jobs posted each week.

The discussion is focused on remote hiring, the right way to post successful job listings, top hiring tips in a remote setting, ways to announce a job opening, and the latest updates at Dynamite Jobs.

Episode Resources

Visit Dynamite Jobs
Email Alex at alex@dynamitejobs.com
Dynamite Jobs Hiring Pro discount code: WPBUFFS
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:49 Welcome to the pod, Alex Harling!
03:38 How Alex started at Dynamite Jobs
04:52 Common ways to announce job openings
08:01 Top tips and changes in the hiring process
13:15 What makes a job posting successful?
21:54 Hard skills and culture fit lead to better hires
25:56 Typical clients at Dynamite Jobs
30:10 What is Dynamite Jobs Hiring Pro?
34:36 What will be the team’s focus this year?
42:12 Get discount to use Hiring Pro, use code: WPBUFFS

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In today’s episode, Joe and Christie pick out the top episodes they hosted together for the past two years, why these episodes made it to their favorite list and the stories behind the guests. They also talk about their individual growth in podcasting and the benefits of being a host.

Sadly, this is also Christie’s last episode as co-host in the WPMRR podcast. Listen in to learn what will change and what to expect in the coming weeks!

Episode Resources

Visit Christie’s website
Tweet Christie
Christie is on LinkedIn
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

Favorite Podcast Episodes:

Should Your Business Take Political Stances or Stay Silent?
What an Automattic IPO in 2021 means for WordPress Professionals (Brian Krogsgard, Post Status)
What it’s really like to be people of color in the WordPress community
The future of funding in WordPress

What to Listen For:

00:00 Intro
01:49 What’s up, Joe?
04:09 Sad news: This is Christie’s last episode
07:53 The truth about why Christie is leaving
11:50 Don’t do a podcast if you aren’t passionate about it
14:03 Some of the best moments happened off-record
17:10 What’s it like recording a podcast for the past two years?
19:57 Podcast is just a conversation between 2 to 3 people
22:20 The benefits of being a podcast host
26:30 Pod episodes on our favorite list
37:15 Parting words from Christie Chirinos!

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In today’s episode, we have fascinating news! WP Buffs successfully acquired WP EZI, a team of highly trained world-class WordPress developers that provides unlimited 24/7 WordPress support, help, maintenance, and fixes.

Joe talks to Paul Kidis, founder and former owner of WPEZI.com and a brilliant Website Specialist at Kidis Creative, about the closed-door details before and after the acquisition, the reason behind it, and a sneak peek at the preparations made for a smooth take over.

Tune in and listen to a one of a kind acquisition story!

Episode Resources

Kidis Creative - Websites that Make Sale and Rank High
WP EZI - Unlimited 24/7 WordPress Support
Check out Paul on Instagram and Facebook
WP Buffs Acquisition Unit
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:48 Welcome, Paul Kidis!
04:44 What is Kidis Creative?
07:28 The transition to focus more on Kidis Creative
10:40 It’s time to move on and let WP EZI go
12:52 What made the acquisition push through
16:40 Partnering up with the right people
19:50 How does it feel about selling a business?
23:04 Preparing and getting through the transition
26:20 Mixed emotions, fantastic journey, and refocusing priorities
31:12 It was about finding a better home for WP EZI clients
31:57 What’s keeping Paul busy at Kidis Creative
33:22 Where to find Paul online

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It’s another refresher of a past episode with Gregory Karelitz, Global Manager of HubSpot for Startups. HubSpot is a growth platform that lets your entire company to work together — from marketing, to sales, to customer service.

Joe and Gregory explore how HubSpot provides quality integrations towards keeping a solid customer base, solutions the new plugin solves for end-user experience, and the importance of web page functionality.

Episode Resources

Hubspot Website
Hubspot Twitter
Greg Karelitz is on Twitter
HubSpot WordPress Plugin
Leave an iTunes review or binge-watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:49 Welcome to the pod, Gregory Karelitz!
04:35 Working at HubSpot for six years
06:10 How global partnerships work
08:23 A look into the HubSpot’s integration build-out
12:57 The complexity of disconnected tools
15:28 Sponsorship of global WordCamps
18:06 Gregory’s early days in the WordPress space
21:18 Did you have a marketing strategy?
23:48 The transition into the HubSpot community
28:25 Optimizing your business growth with the right features and functions
34:36 Innovation towards pushing for mobile-friendly websites
37:55 The relationship between sales, marketing, and customer service

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In today’s episode, we look back to a previous episode with Bhanu Ahluwalia of Rank Math - a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices.

Joe and Bhanu talk about Rank Math as a plugin, the company’s growth over the years and the team’s future plans, the launch in Product Hunt, and how to optimize your mailing list.

Listen in to learn more about WordPress plugins!

Episode Resources

Check out the Rank Math Website
Join the Rank Math Facebook Group
Check out Bhanu’s other project My Theme Shop
Contact Bhanu by Email
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
02:11 Welcome to the pod, Bhanu Ahluwalia!
04:45 How Rank Math started
07:21 What it felt to reach out to Yoast
08:42 What’s growth like for Rank Math?
12:49 How long did it take to build?
16:22 What people can expect from Rank Math
22:20 What to focus on to grow
25:13 Future plans for Rank Math
28:17 The Product Hunt launch
31:52 Optimizing your mailing list

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In today’s episode, Allie sits down with Tracy Levesque, Co-President and Co-Founder at Yikes Inc. - the team that builds smart, effective, creative web solutions for businesses and nonprofit organizations.

Allie and Tracy talk about diversity and inclusion within the company, finding the best pool of talents, the effects of name biases, and prioritizing diversity when hiring people.

Tune in and learn running a diverse agency!

Episode Resources

Yikes Inc - Professional WordPress Development & Design
Tracy is on Twitter
Visit WPAMA
WP Buffs is on YouTube
WP Buffs Website
Tweet WP Buffs

What to Listen For:

00:00 Intro
00:50 Welcome Tracy Levesque of Yikes Inc.
01:34 What is Yikes Inc?
04:01 What’s unique about an agency?
07:01 How do you prioritize diversity when hiring?
11:49 The best place to find a good pool of hires
14:27 What exactly is a pipeline problem?
16:50 If you need to network, go out and meet people
19:05 Men and women co-working in the WordPress space
21:06 Challenges in connecting with diverse talent during the pandemic
22:20 What is name bias?
29:02 Diversity and inclusion
41:11 Running a business during a pandemic
45:03 Things to focus on to prove you are qualified

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In today’s episode, Joe and Christie talk with Brad Touesnard, Founder and CEO of Delicious Brains Inc and SpinupWP. As founder of Delicious Brains Inc, Brad has worn many hats. He now spends most of his time managing the product teams and growing the business. Before starting this company, Brad was a freelance web developer, specializing in front-end development.

Joe, Christie, and Brad discuss the challenges of finding good people when competition for remote job posting is high, what it’s like for entry level people in companies with limited resources, traditional and unconventional hiring process, and making dependable employees stay.

Tune in and learn about the best hiring practices in the open source environment.

Episode Resources

Delicious Brains - “We make super awesome products for WordPress.”
SpinupWP - Your Own Extremely Fast WordPress Server
Brad is on Twitter
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website
Tweet Joe
Tweet Christie

What to Listen For:

00:00 Intro
00:35 Let’s welcome Brad Touesnard of Delicious Brains Inc
02:24 Rebranding concepts for different company products
07:12 How's 2020 job hiring been for you?
10:12 Challenges competing with more remote companies in finding new hires
17:00 On people switching careers and learning new skill sets
22:55 Hiring entry level person with limited resources
25:16 Vetting candidates before going through a trial project
30:27 Finding the right people is super difficult
32:36 Keeping people for years
37:31 Promotion and position changes
40:22 Active recruitment won’t go away

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In today’s episode, Joe talks with David Yarde, Creative Director and Partner at Sevenality. David's expertise and experience is at the intersection of visual communications and software engineering with a focus in brand development, communications design, user experience problem solving.

Joe and David discuss the importance of knowing your customers and prospects, how to overcome stage fright when speaking in public, maximizing referrals to grow customers, and the interesting journey of being both a developer and a designer.

Tune in to learn more about designing, developing, and business growth!

Episode Resources

Visit David’s Website
Tweet David
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:31 Welcome to the pod, David Yarde!
03:15 How did you find yourself at the intersection of a designer and developer?
08:35 Having a connection and passion for the industry
13:13 Starting up Sevenality
18:42 What introverts can do when talking in front of an audience?
25:59 What’s it like to not have a lead acquisition channel?
31:20 How to make referrals a little easier?
37:08 Coming up with the referral discount program
41:36 The Loveable Brands program

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In today’s episode, Joe sat down with Joe Simpson Jr. Joe is a Front-End Web Developer and Graphic Designer specializing in WordPress solutions. During days he works at a top-five transit agency, fighting the good fight to ease the commute around Los Angeles County.

They discuss Joe’s responsibilities in the digital strategy team at Metro Los Angeles, how he started in the WordPress space, his continuous effort for the inclusion of people of color in the open source space, and the planning for the 3rd WordCamp Santa Clarita.

Tune in to learn how the WordPress environment came to be more diverse!

Episode Resources

Visit Joe Simpson’s website
Tweet Joe Simpson Jr. or visit his Facebook page
Check out Dose Media
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:11 Let’s welcome Joe Simpson!
04:16 Visit The Source
06:02 How did you get into this area of WordPress?
08:13 Getting involved in the WordPress community
11:00 Ahmed Khalifa is a common connection
13:00 African-American representation in the WordPress community
17:27 Creating a more diverse space in the open-source environment
22:14 Changes in the WordPress space since COVID
29:20 Everyone’s first time in a WordCamp
32:10 The backstory behind WPMRR’s new branding and design
35:06 Planning for the 3rd WordCamp Santa Clarita
38:30 Proper documentation helps shape a more successful virtual event

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In today’s episode, we look back into our conversation with Kyle Maurer, Director Of Operations at Sandhills Development. It’s the most listened to episode ever in the WPMRR Podcast.

Joe, Christie, and Kyle discuss strategies in hiring right, how a good job listing is formatted, and how to make your applications stand out.

Tune in to learn how to hire and be hired successfully!

Episode Resources

Listen to Kyle’s Get Options Podcast
Check out Sandhills Development
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

00:00 Intro
01:28 Welcome to the WPMRR Podcast!
02:22 Let’s meet Kyle Maurer of Sandhills Podcast
04:32 Give Get Options Podcast a listen!
08:04 Hiring tactics to hire the right people
11:54 How to get a more diverse pool of applicants
16:15 What not to include in your job posting
21:07 The impact of adding the compensation program
24:29 Negotiations in salary discussions
28:02 Advertise posting in several spaces to reach out to more diverse demographics
33:20 How do diversity of new hires affect the team?
36:25 There’s a shortage of applicants who go the extra mile
42:30 Written and oral communication is important in a global setting
44:56 How to create an outstanding application
50:19 The biggest cheat: If you aren’t a stranger, you have an advantage
53:10 Telling stories during interviews to sell yourself
56:40 When seeking a job, be curious and have a careful mind

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In today’s episode, Joe and Christie answer the question: “Should your business be political?” They discuss Expensify’s political move during the recent election, why society benefits from staying out of politics, the political roots of every business, and how WordPress remains a political space.

Listen in to learn why politics is present when running a business!

Episode Resources

Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For: Audio

00:00 Intro
02:08 What are you hiring for?
07:00 What's up with Joe and Christie?
10:45 Should your business be political?
11:30 Expensify's political move during the presidential election
16:15 The political stances of everyday functions
20:10 General rule: society benefits from staying out of politics
21:09 Taylor Swift and her apolitical stance
24:10 People support brands that reflect their own values
28:50 Businesses are deeply political
32:00 When it's not you on top making the decision
41:59 Being political online from a business perspective
45:12 Helping your company make a stand
46:55 People become political to be heard, to have their own voice
49:50 Your business is already political because it exists
55:50 WordPress has opened the gateway for anyone to publish their ideas
58:10 WordPress remains a political space

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In today’s episode, Joe sits down with Bradley Denham, founder and CEO of Record Edit Podcast - a turn-key podcast production service, from multimedia editing to multi-platform distribution.

Joe and Bradley talk about the behind-the-scenes of audio engineering, getting podcast sponsorships and higher audience engagement, quick tips on starting your own podcast, and finding balance in work and life.

Listen in to learn how business owners can start their own podcast!

Episode Resources

Record Edit Podcast - Podcast Like the Pros
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website
Tweet WPMRR Summit
Check out our YouTube channel!

What to Listen For:

00:00 Intro
02:00 Let's welcome Bradly Denham of RecordEditPodcast.com
03:16 Audio engineering: listening to your own voice
05:12 How it all started
08:00 Treat each show with respect, be professional
08:57 The difference between an influencer show and a business show
15:05 How do shows get sponsorships?
18:43 How does podcast analytics work?
20:42 Number of downloads versus actual listeners
21:29 A different Customer Acquisition Costs (CAC) approach
24:17 Why you need to connect with higher level execs to get better ROI
25:14 Multi-channel podcasts cater to different content medium preference
29:28 Short videos on social media has higher engagement
31:45 Adding SEO elements in podcast web pages
35:45 With $1000, what podcasting equipment to invest in?
42:19 From an individual contributor to growing a company
46:35 Seeking advice from people who has done it
48:45 Can you find balance between work and life?
53:41 Visit RecordEditPodcast.com and schedule a strategy session

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It’s a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.

Tune in to today’s episode of WPMRR and take some advice from our guests who dominate in sales and marketing.

Listen to full episodes below:

E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan)
E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot)
E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, Hubspot)

What to Listen For:

00:00 Intro
00:12 Building the foundation of your website
01:47 Many people drastically overestimate their website traffic
03:10 Get clarity to talk about what you want to do
05:57 Do you need to keep running paid ads?
08:37 Organic traffic on older content
10:07 Historical optimization versus creating new content
12:42 The benefits of having a user-experience audit
13:57 The advantage and disadvantage of an open source
15:12 HubSpot and automated contact form
18:26 It's not the disconnected tools that creates the problem
20:42 Building on WordPress is hard
23:54 People don't want to fill out long forms
25:13 Feature functionality and delivering great user experience

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In today’s episode, Joe and Christie talk to Brian Krogsgard, the editor of Post Status, a news and information website for WordPress professionals. He also runs Ledger Status, a website with educational content and analysis about the cryptocurrency and blockchain space.

Joe, Christie, and Brian discuss the possibility of Automattic IPO happening in 2021, the complexity of selling and buying market shares, the impact of WordPress IPO, and a quick but deep dive into BigCommerce going above it’s IPO price.

Listen in to learn more about Initial Public Offering and business liquidity!

Episode Resources

Post Status - WordPress News
Post Status Membership Club
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website
Tweet Brian
Tweet Joe
Tweet Christie

What to Listen For:

00:00 Intro
02:09 Let's meet Brian Krogsgard of Post Status
05:42 Automattic IPO in the future
07:27 How Christie started in the WordPress community
09:16 What is an IPO?
12:34 When Automattic goes public
13:57 BigCommerce valuation is in billions
16:27 The first day of BigCommerce IPO
18:17 The complexity of buying and selling market shares
23:19 What has changed in BigCommerce?
25:48 What is business liquidity
27:43 Is 2021 the year for Automattic IPO?
29:47 $300M raised by Automattic from SalesForce Ventures
31:21 The biggest impact of WordPress IPO
33:44 Automattic has reached the maturing stage
35:10 The effects maturing companies have in the industry
38:43 More consolidation in the WordPress space is significant
41:06 Some alternative solutions will eventually come up to challenge the core process
42:40 WooCommerce will be a dominant product for Automattic

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In today’s episode, Joe talks to Ahmed Khalifa of Hear Me Out! [CC]), a place where hearing people can learn how to connect and engage with deaf people better, plus work together to bridge the gap between the hearing and deaf worlds.

Joe and Ahmed discuss the level of accessibility of content in the deaf community, what makes a website more accessible, importance of Alt Text and descriptions in images, how to possibly improve WordCamp conferences, and optimizing websites with good transcripts.

Listen in for more insight on global accessibility and transcription machinery!

Episode Resources

Hear Me Out! [CC] - Helping The Hearing World To Hear Deaf People
Ahmed is on Twitter, Instagram, and Facebook
Leave an iTunes review or binge watch past episodes
Send questions to yo@wpmrr.com for the next Q&A pod
Visit the WPMRR website

What to Listen For:

[00:01:15] Today we have Ahmed Khalifa on the pod!
[00:02:57] Ahmed's deafness spectrum, backstory, and wonderful journey
[00:07:14] Hearing impaired is not the right word for it!
[00:10:34] "My accent is just my upbringing." - Ahmed Khalifa
[00:12:14] Accessibility of content for people hard of hearing
[00:20:35] Easy action items to make content more accessible, captions more readable
[00:24:40] Good audio quality is crucial to get good transcripts
[00:28:43] What makes a website more accessible?
[00:31:46] The power of Alt Text in images
[00:35:50] How to make WordCamp conferences more accessible
[00:42:24] How about post-production sponsorship to improve accessibility?
[00:45:05] Where to find Ahmed Khalifa

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In today’s episode, Joe and Christie talk about Black Friday 2020 sales in a seller’s perspective, contact-less delivery during the pandemic, packaging successful sales offer, and a sneak peak of WordCamp Austin 2020.

Listen in for more product positioning and business growth tips!

Episode Resources

Leave an iTunes review
Email yo@wpmrr.com for a copy of the latest WooCommerce workshop
Tweet Joe and Christie
Visit the WPMRR website

What to Listen For: Black Friday 2020

[00:01:00] What kept Christie busy last week?
[00:04:00] Content video course workshop at WooSesh
[00:08:26] Signing up with video courses on Stripe
[00:10:20] Stream recording online workshop tutorials
[00:12:00] The WordCamp Austin 2020
[00:13:31] What's new from Joe?
[00:16:05] The new HR head at WPBuffs
[00:20:10] It's Black Friday again
[00:25:55] Contact-less delivery is gaining momentum
[00:29:38] Product positioning, discounts, and sales
[00:35:56] Packaging a successful sales offer
[00:39:32] Create multiple touchpoints before selling your product
[00:42:47] Deal offer timing: not too early, not too late
[00:46:01] Product originality and standing out

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In today’s episode, Joe talks to Craig Hewitt, the founder of both Castos, a Wordpress plugin provider for easy podcast management and PodcastMotor where they provide turnkey, end-to-end podcast editing and production services. He’s also a co-host of RogueStartups Podcast.

Joe and Craig discuss the early years of Castos and joining the TinySeed team, massive growth in the podcasting industry, profitability versus growth, and the 30-60-90 Day plan.

Tune in for more business growth tips!

Episode Resources

Castos - Stay for the Audience Growth
Craig Hewitt’s Website
Leave an iTunes review or binge-watch on past episodes

WordPress Plugin for Podcast Hosting

[00:01:35] Let's welcome Craig Hewitt!
[00:02:54] WordPress plugin in Castos
[00:04:55] Growth in the podcasting industry
[00:07:30] Business growth in WPBuffs
[00:08:50] The non-technical founder in a tech company
[00:09:36] A peak at Castos early years
[00:13:00] Investing in good developers, good systems
[00:16:33] Joining the TinySeed team
[00:23:10] Are you in the area of growth?
[00:27:35] Profitability versus growth
[00:32:05] How will you spend your security money?
[00:36:06] The process of hiring key people
[00:40:59] The 30-60-90 Day plan
[00:42:54] Overcoming challenges when building a business
[00:44:30] Connect with Craig Hewitt!

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Today we’re chatting with Nathan Wrigley and Anchen le Roux!

Nathan runs the WP&UP podcast and has been using WordPress to build client websites over at Picture and Word since 2015. Anchen runs Simply Digital Design, a boutique studio that focuses on Website and Summit Development on the Day Rate Model. She's been an avid contributor to the WordPress community for the last 5 years.

We talk about challenges during summit preparations, driving engagements to increase attendees, the role of sponsors, and what people can expect from the summit.

Episode Resources

The Page Builder Summit 2020
WP Builds podcast
Page Builder Summit 2020 schedule
Simply Digital Design - Easily turn web visitors into leads
Big Orange Heart podcast
Leave an iTunes review or binge-watch on past episodes
The WPMRR website

Digital Summit for Page Builders

[00:01:33] Who is Nathan Wrigley?
[00:04:05] Meet Anchen le Roux
[00:06:07] The Page Builder Summit
[00:10:18] Organizing digital events
[00:11:50] The website for the page builder summit
[00:13:50] Summit branding and behind-the-scenes process
[00:17:16] Sponsorships enable summits to happen
[00:20:28] Page Builder Summit financial overview
[00:26:22] Challenges during the preparations
[00:30:00] Live and Pre-Recorded presentations
[00:33:44] Driving engagements and more attendees
[00:37:52] Tips to increase registration
[00:41:55] Good content, good outcome, people listen

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Every day we strive to head towards a more diversified and inclusive WordPress space that is representative of everyone.

Tune in to today's episode of WPMMR to hear from our guests who are some of the amazing women of WordPress!

Listen to full episodes below:

E66 - Hermione on the powerful women of WordPress (Amy Masson, Women in WP)
E65 - Ginny Weasley on actively creating more inclusive WordPress world (Allie Nimmons, GiveWP)
E44 – Veronica Mars on making the web fully accessible (Rachel Cherry, WPCampus)
E34 – Wonder Woman on providing churn lowering support (Michelle Ames, Give)
E71 - Doctor Who on educating and diversifying the WordPress community (Angela Bowman, Women In WP)

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Have you considered switching to headless Wordpress, or have you already jumped into open source and want to know it’s current and future state?

In today's episode, we’ve compiled remarkable discussions with some of our developer guests on gaining more market share, the advantages of self-hosted solution, how WordPress can lead the open source space, and transitioning to a headless WordPress.

Listen to the full episodes here:

E62 - Is the current model of open-source contribution sustainable?
E16 - Jar Jar on masterfully experimenting with WordPress (Matt Giovanisci, Moneylab)
E30 - Qui-Gon Jinn on eclipsing 33% of the web (Joost de Valk, Yoast and WordPress)
E37 – Going open-source or closed platform
E72 - Travis Pastrana on leading the charge on headless WordPress (Scott Bolinger, AppPresser)

What to Listen For

[00:01:50] Is the WordPress space truly open-sourced?
[00:05:05] What is open-source software?
[00:07:17] Hear out Matt Giovanisci of moneylab.co
[00:12:10] The Money Lab podcast
[00:14:55] Will WordPress continue to lead the open source space?
[00:17:00] The top 10 Million sites and their market share.
[00:20:14] Wordpress.com vs Wordpress.org
[00:21:35] Is Wordpress.com more profitable when it comes to gaining market share?
[00:22:49] How do you prevent spreading hate using an open source platform?
[00:24:19] What are the advantages of a self-hosted solution?
[00:27:55] Using a little slice of platform vs creating your own platform to fit your own sourcing needs.
[00:29:25] Cheapest hosting plans and free hosting accounts.
[00:31:38] Pure WordPress vs headless WordPress
[00:34:10] Developers should build frameworks and tools to make it easier to move to headless WordPress.

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Today on the WPMRR podcast, Joe and Christie talk about the downside of virtual meetings, great apps to use for small and large conferences, and the best practices of Zoom meetings.

Listen in for exciting tips for more relatable virtual meetings!

Episode Resources:

Binge on past episodes you missed or leave a review
Send your questions to yo@wpmrr.com
Tweet Joe
Tweet Christie

What you’ll learn:

[00:00:35] What's up with Joe this week?
[00:03:26] What's going on, Christie?
[00:07:47] The 90-minute live online training conducted by Christie with Nexcess employees.
[00:15:12] Do meetings really suck?
[00:17:58] The basics of virtual meetings.
[00:20:44] Every little detail matters, come prepared.
[00:23:03] App security of Zoom - the Waiting Room.
[00:27:02] Best practice in Zoom meetings: Assign a Note Taker
[00:31:59] Recurring meetings: documentations, attendees, topics, and ongoing assignments throughout the week.
[00:34:39] Meeting preparation beforehand to not waste time.
[00:37:22] Build a culture around proper documentation.
[00:39:16] Quality of feed, don't let technology get in the way.
[00:45:36] Punctuality is essential, be on time.

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Today on the WPMRR podcast, Joe and Christie get detailed on how lead acquisition channels work, why it may or may not be good for the business, and the right approach for beginner, intermediate, and advanced level businesses.

Listen in to learn how to generate new leads!

Episode Resources:

Binge on past episodes you missed or leave a review
Send your questions to yo@wpmrr.com
Tweet Joe
Tweet Christie

What you’ll learn:

[00:00:42] What's up, Christie?
[00:03:56] The 14-day trial of Managed WooCommerce at Nexcess
[00:06:15] What's keeping Joe busy?
[00:09:52] Last episode talked about lead acquisition channels.
[00:13:09] Friends and family as beginner leads.
[00:19:26] Zone into referrals immediately after the friends and family network.
[00:27:58] Drive organic traffic to your website using valuable content and SEO strategy.
[00:37:02] Different kinds of paid ads.
[00:45:57] Events (virtual and in-person) are expensive and take a lot of effort with slow moving results.
[00:54:06] Affiliate programs have a lot to do with influencers.
[00:59:10] Take advantage of marketplaces through syndication.
[01:02:35] Community promotion, the fun way to get press and publisize your business.
[01:05:20] Influencer marketing works by talking to people with audiences, building and maintaining relationships.
[01:11:50] Podcasting works for intermediate level businesses.
[01:12:33] Post all valuable information about your business for the press to write about.

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If you want to grow your business - start with the right customer acquisition strategies.

Today on the WPMRR podcast, Joe and Christie discuss what growth actually means, tips to bring in more customers, and the creative side of marketing.

Listen in to learn how to land new customers!

Episode Resources:

Binge on past episodes you missed or leave a review
Send your questions to yo@wpmrr.com
Check out Managed WooCommerce at Nexcess
Watch out for the WPMRR Virtual Summit
See what’s new at WPBuffs

What you’ll learn:

[00:00:33] What's new with Christie?
[00:03:45] What's up with Joe?
[00:10:18] The beginner and intermediate phases of growing businesses.
[00:11:34] Gaining momentum won't make business growth any easier for companies.
[00:13:38] What we will talk about today.
[00:14:35] Set a goal: Why do you want to grow?
[00:15:57] The 1000 True Fans technique
[00:18:02] Is growth really the primary indicator of success?
[00:23:24] 1. First customers: the people who you know
[00:25:14] 2. Referrals: existing customers can give you new customers
[00:25:34] 3. Organic: Social and SEO
[00:27:33] 4. Events: In-person or virtual
[00:28:02] 5. Paid traffic: pay per click is faster and more targeted
[00:30:03] 6. Affiliate program: give bonus to people who sends new customers to your site
[00:31:41] 7. Syndicate to existing marketplaces
[00:32:54] 8. Community promotion: putting your product on an existing community
[00:34:12] 9. Influence marketing: influencer on social media
[00:34:58] 10. Podcasting: longterm, conversational
[00:36:08] 11. Press releases: publish as blog, add a media kit
[00:40:17] 12. The Guerrilla Marketing: creative, outside of the box, unique marketing strategies
[00:42:45] Your own digital marketing toolbox.

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Building a team requires expertise and experience, would you build your own with hungry but less experienced developers?

Today on the WPMRR podcast, we have Noah Labhart, podcast host and producer of Code Story. We discuss the non-traditional way of hiring developers, growing podcast listenership, and the motivation to continue podcasting.

Listen in for more podcasting secrets and team building tips!

Episode Resources:

Check out Noah’s website and his LinkedIn page
Listen to the Code Story podcast
Binge on past episodes you missed or leave a review
Send your questions to yo@wpmrr.com

What you’ll learn:

[00:01:17] Who is Noah Labhart?
[00:02:52] Have you always been an outdoors person?
[00:04:44] How Noah's interest in software development started.
[00:08:56] The programming and execution learned at HP.
[00:10:19] From programming to learning entrepreneurship.
[00:14:33] In startups, people that become developers contribute long-term to the company.
[00:19:59] Junior developers are hungry to learn, they are excited to figure out problems.
[00:24:33] How Code Story came to be.
[00:29:09] Why Code Story podcast is delivered in seasons?
[00:32:09] Some of the most popular Code Story episodes.
[00:33:59] How do you grow your listenership?
[00:35:54] The type of guest helps. Tell people about the podcast.
[00:39:11] Distribute and SEO optimize podcast content wherever possible.
[00:43:38] To stay motivated in creating podcast episodes, stay passionate and be creative.

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With WorldCamp US 2020 cancelled, what’s left for the community to explore online?

Today on the WPMRR podcast, Joe and Christie talk about virtual events dates for MicroConf, Fintech Conf, WooSesh, WordSesh EMEA, and WP Agency. They also discuss the challenges of virtual conferences, identifying speakers, and exactly how they work.

Listen in to learn about the next virtual event near you - ha!

Episode Resources:

Binge on past episodes you missed or leave a review
Send your questions to yo@wpmrr.com
Check out our virtual summit

What you’ll learn:

[00:00:41] What's up with Christie this week?
[00:06:14] While everyone is going digital. big companies are using resources into putting out a lot of content.
[00:07:21] What's up with Joe this week?
[00:10:11] Despite huge resources, big companies are slow when it comes to changes and pivots.
[00:13:08] WordCamp US 2020 and 2021 are officially cancelled as well as official WordPress events until 2021.
[00:15:33] What happened during the wordpress.com growth summit?
[00:17:41] Big tech businesses are converting to remove operations.
[00:19:17] The MicroConf Remote on September 1
[00:20:46] What you'll learn in MicroConf.
[00:21:49] The WPMRR virtual summit on September 23 through 24.
[00:23:52] Fintech Conf on September 25th, conferences to empower women in the technology space.
[00:24:51] WooSesh on October 13 and 14, for people working with WooCommerce.
[00:26:26] WordSesh EMEA on September 2 for WordPress developers from around the world.
[00:27:39] Christie on WordSesh America this year.
[00:28:10] WPMRR previously did multiple events for different time zones.
[00:29:51] WP Agency Summit on October 12 through 16
[00:30:51] WordCamp Central (central.wordcamp.org) upcoming events
[00:32:44] Fully online WordCamp Lima on September 25 - 26.
[00:34:24] Local Meetups (WordPress), many of which are doing online content.
[00:36:03] The challenge for digital communities adapting to virtual/online events.
[00:39:59] Our events are for people who want to get content to help improve their business.
[00:42:05] Joe Casabona wrote an article about virtual event burnout.
[00:43:24] WordPress events constitute a lot of social needs.

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Negativity is everywhere online, so how do you deal with it?

Today on the WPMRR podcast, Joe and Christie talk about dealing with online haters, proper online moderation, and how webinars are overcrowding digital learning.

Listen in to learn how to deal with haters in a healthy manner!

Episode Resources:

Binge on past episodes you missed
Send your questions to yo@wpmrr.com
Check out our virtual summit
We have a Youtube channel!

What you’ll learn:

[00:00:20] What's going on with Joe and Christie?
[00:05:06] New structure in Nexcess, future product retraining.
[00:06:26] Youtube tutorials coming out soon
[00:09:06] Do we really need to live in a crowded city.
[00:10:32] Digital meetups is the new norm, probably for a long time.
[00:14:04] The ratio of those who want to post a webinar to those who are eager to attend one is 10:1.
[00:17:12] The Wordpress space is so big there's always new people coming in.
[00:19:30] Webinars may seem redundant to some, while it can be of value to others.
[00:22:08] Webinars for lead generation only don't really world. It needs value.
[00:25:08] There's room for improvement for any type of content.
[00:29:02] It's not just the physical stature, but emotional and intellectual stature that affects people as well.
[00:30:36] Dealing with haters and negative feedback.
[00:36:01] How do you deal with negative stuff online?
[00:39:38] Be selective to where you put your attention and who gets access to you and why.
[00:42:00] Make sure you are in control of who you talk to.
[00:45:30] Come up with a lot of ways to deal with negative feedback.
[00:49:55] Check out E53 - Bilbo on how to deal with haters (Jason Coleman (Paid Memberships Pro)
[00:52:12] Make sure to leave a good reply to negative comments.
[00:54:18] If one person does it, it empowers a hundred others to do it.
[00:56:19] Proper moderation online is important.
[00:59:49] As you grow, you will have more haters.
[01:01:56] Avoid toxic positivity that forces you to be positive all the time.
[01:02:45] If people will want to duplicate what you do, you might be doing something good.

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Online translations have sped up research and business growth, now how about paying for a one-stop shop translation plug-in?

Today on the WPMRR podcast, Joe talks to Augustin Prot on co-founding WeGlot into existence, why premium subscriptions should offer more, and how community support adds value to a business service.

Listen to how the translation business has evolved for a broader mass consumption.

Episode Resources:

Visit WeGlot
WeGlot is on Youtube, Twitter, LinkedIn, and the Wordpress Directory
Send questions to contact@weglot.com or support@weglot.com
Leave us a 5-star review on iTunes
Binge on past episodes you missed
Send your questions to yo@wpmrr.com
Check out our virtual summit

What you’ll learn:

[00:01:10] Where we met.
[00:03:10] What is WeGlot?
[00:05:00] The early days of WeGlot - from a javascript library to a plug-in
[00:06:58] Free version has removed the idea that "we only want your money".
[00:09:25] What goes into the Free version and the Premium version?
[00:11:45] Why start a translation business?
[00:13:25] Frustration on incomplete translation tools.
[00:14:39] How did you and your co-founder meet?
[00:16:47] Once there was traction, we registered the company
[00:18:03] WeGlot value: Help people set up multilingual sites.
[00:19:32] We provide a layer of automatic translations.
[00:21:32] Manual translations are a lot of work.
[00:22:25] How helpful is the Wordpress community in growing WeGlot?
[00:25:14] It can be a challenge to find balance between marketing and providing community service
[00:27:54] It's also about people getting more for what they do in Wordpress.
[00:29:36] We need more premium solutions in the Wordpress space.
[00:31:19] Wordpress should offer more premium offerings so they can promote healthier business with more growth.
[00:32:02] How do you do support and where is it in the priorities of the company?
[00:33:15] We've all been in a situation when we have to pay for anything.
[00:34:16] There are companies that only offer support for premium licenses.
[00:35:45] We have the responsibility to keep improving so subscription continues each month.
[00:36:32] WeGlot can be used across different platforms in need of translation.
[00:37:24] Client support is the most important work a company can do.
[00:38:08] What are your plans for the rest of the year and the next?
[00:40:05] We are trying to find ways to give back and remain visible.
[00:41:15] WeGlot discount code for new users who wish to upgrade: WPBUFF20

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Podcasting is more than just talking into a microphone, what happens after you finish recording?

Today on the WPMRR podcast, Joe and Christie talk about running a podcast, how they record, and the technicalities of producing an episode.

Listen now to get ideas on creating your own podcast!

Episode Resources:

Start your podcast!
Leave us a 5-star review on iTunes
Binge on past episodes you missed
Check out our website for the latest updates
Send your questions to yo@wpmrr.com

What you’ll learn:

[00:00:45] Christie's Update: living alone again in Texas
[00:05:06] Joe's Update: new hire for a marketing position, new Youtube channel
[00:08:] WPMRR Course update: whole site was moved to a summit page
[00:11:19] Tell people how we run our podcast.
[00:12:] How WPMRR started: Joe invited Christie to be his co-host through an email, but she ignored it.
[00:14:20] Make sure to personalize messages to certain people, important messages. A short Loom video can be included in the email.
[00:15:46] How do we choose topics? Talk about what's going within the week before recording, we look at a Google Doc with notes of the stuff we want to talk about.
[00:16:55] Don't over-plan. WPMRR usually talks about general topics and talks about anything as the episodes go.
[00:18:42] Podcasting can be done like a blog. It can be informal too, almost a 'not prepared' approach.
[00:21:12] How do we record the podcast? We are using riverside.fm. Before, we recorded in Zoom, now we use this new tool.
[00:25:10] All we would do is record in zoom, and record our individual audio using quicktime audio, and we would upload the files in Google Drive, and send the files for production.
[00:27:25] Podcast gears: Mic, Webcam
[00:36:22] What's important to outline is that those people (with great and expensive gears) built up to that.
[00:38:05] We pay hundreds of dollars for post production, probably more when youtube marketing is added
[00:39:56] We drop the episode in riverside.fm, Bradley and his team picks them up, and one upcoming Tuesday they come out on all podcast players.
[00:42:35] New Thing: We are pushing our podcasts on Youtube.
[00:43:55] How we grow and get listeners?
[00:44:26] The really important part is the process is really fun for you.
[00:45:23] Quality content is the more important part, it might take longer if you don't do marketing stuff.
[00:46:31] When I have a guest, one of the questions is "Can you help us promote the episode..."
[00:50:47] There's a thing of putting a great product together and not having anybody listen. If you want to do something to put it out, then do something.
[00:51:20] It takes time, maybe you blow up in a few months if you already have a platform or a huge audience.
[00:53:05] How do we improve in podcasting?
[00:53:30] I've gained confidence, I have stopped speaking with a lot of UHMs and AHHs. - Christie
[00:54:38] Listen to other things that you like. Getting honest opinions is a great way to improve.
[00:56:35] There's feedback that's really good, that's critical, that helps you grow, and good feedback for the episode.
[00:57:30] Critical feedback is good but you have to decide what to change. Authenticity is important.

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The questions keep coming and the answers may not be what you expect them to be!

Today on the WPMRR podcast, Joe and Christie tackle the bus factor phenomenon, converting one-offs to subscriptions, and the pros of ConvertKit.

Listen now for more business management insights!

Episode Resources:

Leave us a 5-star review on iTunes
Binge on past episodes you missed
Check out our website for the latest updates
Send your questions to yo@wpmrr.com

What you’ll learn:

[00:07:11] Economic things that probably won't go back to old normal, many companies saving on office space rentals by doing remote work.
[00:15:50] Do folks have a plan if they are hit by a car?
[00:16:30] The Bus Factor is real. It is a huge business risk that takes a lot of humility to work through.
[00:18:59] Bus factor risk in business is extremely important to consider, we don't want to create dependency on single people.
[00:22:21] For most positions, you should have a junior to you, one that learns what you do.
[00:24:09] The Bus Factor phenomenon
[00:26:17] Document everything in a list so handing off of work is a lot easier.
[00:30:30] When you are selling a subscription, you are selling ongoing value.
[00:32:43] How much time does it take to educate a customer on the value of your product enough for a recurring subscription?
[00:35:26] You'll never target 100% the right people. You have to change, you have to adapt, you have to improve.
[00:37:59] ConvertKit, good in email, tagging, and segmenting
[00:45:22] Difference between MailChimp and ConvertKit

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Can’t decide which podcast format to use? Darth Sidious has come to your rescue.

Today on the WPMRR podcast, Joe is joined by Joe Casabona, an online course creator, podcast host, and web developer, to talk about podcasting from scratch, professional audio editing, and repurposing content for different mediums.

Listen in for some pro podcasting tips!

Episode Resources:

Here’s Joe Casabona’s Blog Page
Resources from Joe Casabona
Catch Joe Casabona on Twitter
Joe Casabona’s Youtube Channel
Send in your questions to yo@wpmrr.com

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What's been your experience with the WordPress community?

Today on the WPMRR podcast, Joe and Christie are joined with Alex Denning of Ellipsis Marketing and Tom Fanelli, CEO of Convesio, to talk about WordPress hosting, how to get investors, and the close ties between WordPress and WooCommerce

Listen in for some advanced WP hosting tips!

Episode Resources:

Check out Convesio
Send Tom an Email
Tom is on LinkedIn or Twitter
Visit Ellipsis Marketing
Read Alex’s Newsletter
Shoot Alex a Tweet
More episodes on iTunes
Get infos on Liquidweb
Check Nexcess
More WP details on WPBuffs
Send in your questions to yo@wpmrr.com

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Obi-Wan stops by today taking a small break between helping others save the galaxy.

In this episode of WPMRR, Jay discusses his thoughts on annual recurring revenue, having a business mindset, and his book “Building a Business that Lasts.”

Tune in to learn how to be the best guide for your customers.

Episode Resources:

Get your copy of Building a Business that Lasts
Check out Jay’s website
Listen to Jay’s Building a Business that Lasts podcast
Follow Jay on Twitter
Send us your questions to yo@wpmrr.com

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99 topics and thousands of podcast minutes later, there’s still many burning questions left unanswered.

To celebrate WPMRR’s 100th episode, Joe and Christie weigh in on premium hosting, how often to send client reports, and why you shouldn’t worry about c-Panel hacking.

Listen now to fill the gaps in your WordPress knowledge.

Episode Resources:

Leave us a 5-star review on iTunes
Send your questions to yo@wpmrr.com
Check out our Care Plan course
Binge on past episodes you missed

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People of color have been put through systematic oppression for many centuries, and today we look at how it reflects in the WordPress space.

In this episode of WPMRR, Christie and Joe discuss their background, encounters with discrimination, and their experience in the WordPress community as people of color.

Tune in to know more about the history of your favorite hosts and why you should be giving opportunities to minorities.

Episode Resources:

Allie Nimmons How to Be a WordPress Ally
Listen to episode 65 with Allie Nimmons
Listen to episode 51 with Leah Knobler
Listen to episode 97 with Kyle Maurer
Send us your questions to yo@wpmrr.com

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The dwarf warrior Gimli stops in after helping save Middle-earth to speak on affiliate marketing management.

In this episode of WPMRR, Logan discusses how affiliate marketing works, affiliates point-of-view on business relationships, and where the industry is heading.

Listen in to get a full sprint on affiliate marketing.

Episode Resources:

Check out Weglot
Send Logan an Email
Check out MalCare
Go here for the WP Remote MalCare
Contact Logan here about MalCare
Find Logan on LinkedIn
Send us your questions to yo@wpmrr.com

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Dark Helmet takes a moment to step away from his dolls to give advice on the tactics of hiring and being hired.

In this episode of WPMRR, Kyle discusses strategies in hiring right, how a good job listing is formatted, and how to make your applications stand out.Tune in to learn how to hire and be hired successfully.

Episode Resources:

Listen to Kyle’s Get Options Podcast
Check out Sandhills Development
Send us your questions to yo@wpmrr.com

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Legendary Jedi Master Yoda stops in today to give his thoughts on the rise and fall of the Galatic Republic towards the rise of the Galactic Empire.

In this episode of WPMRR, Ben discusses managing during the pandemic, information on the Build Scale Sell Summit, and the benefits of virtual summits.To rise through the chaos, listen in, you will.

Episode Resources:

Check out the Build Scale Sell Summit Website
Send us your questions to yo@wpmrr.com

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Jedi Master Obi-Wan Kenobi stops by to have a chat with us after mentoring his Jedi trainees.

In this episode of WPMRR, Bhanu speaks on creating an SEO plugin in a non-competitive way, the lightweight and effective build of RankMath, and the roadmap to the upcoming pro version of the plugin.

Listen in to learn more about optimizing your content for search engines.

Episode Resources:

Check out the Rank Math Website
Join the Rank Math Facebook Group
Check out Bhanu’s other project My Theme Shop
Contact Bhanu by Email
Send us your questions to yo@wpmrr.com

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Are you interested in the economics of the evolving WordPress environment?

In this episode of WPMRR, we discuss how monetary values are created, how funding produces change, and the maintenance of growth.

Listen in to gain a better understanding of funding in the WordPress space.

Episode Resources:

The newsletter for WP professionals MasterWP
Find Christie on Twitter
Check out the new WP Buffs Site
Send your questions to yo@wpmrr.com

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The legendary Jedi Master Obi-Wan Kenobi stops in today to share his ideas on directing and guiding his mentees.

Today on WPMRR, we discuss the reputation of the endeavor of sales, being a supportive and successful manager, and how Kinsta is diversifying their marketing and sales strategies.

Tune in for tips on having your sales and marketing work in tandem.

Episode Resources:

Contact Nathan via email
Follow Nathan on Twitter
Check out Nathan’s blog
Send us your questions to yo@wpmrr.com

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        Have you considered a rebranding of your website or virtual business?

In this episode of WPMRR, we discuss the choice to rebrand, aspects of design and imaging, and new features on the shiny new WP Buffs website!

Listen in to understand the background of concepting and launching a rebrand.

Episode Resources:

Check out the new WP Buffs Site
Send your questions to yo@wpmrr.com

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The WP Buffs new branding and website launches today!

On this episode of WPMRR, we do a run-through of the WP Buff’s new website, discuss our thoughts on the new features, and review it’s design functionality.

Get on board and blast off with us today.

Episode Resources:

Check out the new WP Buffs Site
Send your questions to yo@wpmrr.com

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The resourceful genius MacGyver has stopped in today to show us some useful tools from his beloved Swiss Army knife.

On today’s episode of WPMRR, we discuss long-term sustainable marketing, the usefulness of unsubscribe data, and promotional swag items.

Tune in to learn some tactics on making authentic connections with clients.

Episode Resources:

Find MK on LinkedIn
Find MK on Twitter
Send your questions to yo@wpmrr.com

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We hope you have been well as It has been interesting for all of us to watch the world change so quickly.

On today's episode of WPMRR we discuss how things have been with Joe and Christie, the boom in certain industries caused by the current state, information on loan opportunities.

Listen in to get motivated towards working efficiently in these times!

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Have you had thoughts about submitting your company to an acquisition deal? Alternatively, is your company the one looking to potentially acquire and merge another company into your business?

Listen in to today's episode of WPMRR to receive the best advice from our guests who are acquisition mavens!

Listen to full episodes below:

E9 - Han Solo on being acquired (John Turner, SeedProd)
E55 - Automattic's $3M acquisition of Tumblr
E42 - Harry Potter on being acquired by GoDaddy (Rich Tabor, CoBlocks/GoDaddy)
E67 - Boba Fett on masterfully acquiring massive businesses (David Vogelpohl, WP Engine)

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It’s a never ending task in figuring out the most effective way to create sustainable goals and compelling interactions with clients for acquiring more web-traffic and leads.

Tune in to today’s episode of WPMRR and take some advice from our guests who dominate in sales and marketing.

Listen to full episodes below:

E26 - Darth Maul on sales and marketing for freelancers (Jennifer Bourn, Profitable Project Plan)
E49 - Darth Maul on inventing inbound marketing (David Ly Khim, Hubspot)
E63 - Superman on making sales and marketing with WordPress easy (Gregory Karelitz, HubSpot)

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At one time or another, we all have thought about working from home or maintaining a job while traveling. Remote working is prized as the workplace of the future, or alternatively a curse to those who need to separate work-life from home-life.

Listen in to today's episode of WPMRR for some great advice from guests who are remote working champs!

Listen to full episodes below:

E51 - Princess Leia on powering remote culture for a team of 90+ (Leah Knobler, Help Scout)
E2 - Working remotely is the new hotness. Should you even do it?
E18 - Another Ewok on preparing for a year of digital nomadism (Robby McCullough, Beaver Builder)
E64 - Digital nomading when you're an essential employee

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Most of us here are developers, or at the very least technical people. Those skills are great for building products or services, but it takes more than a good offering to grow a business.

In today’s episode of the WPMRR podcast, some of our all-star guests will share their top tips for those of us who are technical or developer focused.

Listen to the full episodes below:

E72 – Travis Pastrana on leading the charge on headless WordPress (Scott Bolinger, AppPresser)
E4 – Why project-based WordPress work is becoming old-school
E1 – The fatal E-Myth assumption that will kill your business
E39 – Gandalf on managing company culture for a 20-person team (Kyle Maurer, Sandhills Development)

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Pricing is tough!

Too high and you might upset current customers and push away new ones. Too low and you might be cutting your MRR short.

In this episode our best pricing experts will show you a few of their tips, tricks, and mistakes to learn from.

Listen to the full episodes below:

E11 – An Ewok on experimenting with pricing (Brad Touesnard, Delicious Brains)
E73 – Chewbacca’s unique approach to growth (Corey Haines, Baremetrics)
E36 – Éowyn on productizing eCommerce email automation (Beka Rice, SkyVerge/Jilt)

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We all want to grow our businesses, but growth can mean stress if our businesses aren't built with scalability in mind!

Listen to the full episodes below:

E28 – Yoda on scaling a highly profitable business (Troy Dean, WP Elevation)
E38 – Bib Fortuna on running a $10,000,000+ business (Wil Schroter, startups.com)
E67 – Boba Fett on masterfully acquiring massive businesses (David Vogelpohl, WP Engine)

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Here are our Top 5 most downloaded episodes of WPMRR!!

Listen to the full episodes below:

E51 – Princess Leia on powering remote culture for a team of 90+ (Leah Knobler, Help Scout)
E54 – Han & Chewie on maintaining their north star (Justin Busa & Brent Jett, Beaver Builder)
E56 – Rick on launching the fastest plugin by a new company to hit $100,000+ ARR (Vito Peleg, WP Feedback)
E60 – Aragorn on pixel-perfect optimization and compression (Shane Bishop, EWWW Image Optimizer)
E63 – Superman on making sales and marketing with WordPress easy (Gregory Karelitz, HubSpot)

WPMRR WordPress Podcast: Recent Episodes

Joe Howard