Marketing Chaos: Recent Episodes
Lauren Marie
Welcome to The MARKETING CHAOS PODCAST (online business insights for healers and coaches who defy tradition)!
I'm your host, Lauren Marie, former acupuncturist & wellness center owner who up and moved from Washington, DC to the Sunshine Coast of Australia, to become an entrepreneur and mom of twins. I now work with other practitioners to help them create location, time and financial freedom by growing their businesses and create recurring revenue online.
Here, we don't eliminate chaos, we embrace it. You won't find any answers, you won't learn the "right way" to do anything, but if you want to learn how to ask great questions, gain more awareness, and turn your knowledge and hands-on experience into a profitable online business by BEING YOU, then grab those earbuds, turn the volume up and let's dive in!
I’ve been doing 30-day custom content decks with marketing strategies - and this episode is going to be what I’ve learned from doing 25+ of these so far and how I approach them so you can do this for yourself.
Also - if you want to order your own 30-day custom content deck with marketing strategy 100% personalized for you, by me, they’re on sale right now for Black Friday for just $47.
laurenmarieglobal.com/blackfriday
Here are the questions that I ask in order to do this plan and audit - so grab a notepad or open up a google doc so you can come back to these yourself later.
A lot of people have said that just in answering these questions for me they gained a lot of clarity about what they want to do on their social media, but more importantly where they might be lacking the information or focus they require in order to really know who they’re selling to, and what their offer is …
So going through these questions should help you get really clear before you just jump in and start making fun reels or tiktoks or whatever.
- What platform will you focus on (choose 1)
- What is your ideal goal and intention for this custom content deck? (i.e. - you need ideas, you want to use it for organic vs. paid, etc.)
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Let's talk about your ideal customer (or client, student, participant)
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- Who is your ideal customer or client? Describe her/ him in as much detail as you can below.
- What are 3 specific problems your ideal customer is facing right now? Not getting comments on her social media posts
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What are 3 specific DESIRES your ideal customer is facing right now? Examples: She wants to get more online clients so she can stop working in her clinic so many hours a week
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Let's talk about what you want to sell.
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- What are your marketing goals? Specifically over the next 90 days what are you trying to achieve?
- Describe what you will be selling during the next 90 days (private session, class, course, etc) Please include prices and titles of the offers
- Are any of these offers time sensitive or do you have any promotions in the next 90 days?
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What best describes your style on social media?
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What are your content creation limits...are you willing to do reels? videos? Is there anything you specifically are interested in more than other types of content?
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What makes you and your offer different than everything else that's out there?
I did a deep dive into one of my clients’ businesses recently and interviewed 18 of her customers. What I discovered was the disconnect between what she was selling and what they wanted, the problems they were having (both internally and externally) and the way she talked about how she could solve those problems for them.
This is one of the core principles of marketing and something that I’m offering now in my 1:1 services.
Today, I’m going to walk you through the exact process I did with this business so that you can do your own ideal customer profile for yourself.
- Identify at least 10 people to interview
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Here are some key questions to ask them:
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Tell me about your business/ life/ body/ relationship (whatever problem your offer solves)
- What’s your biggest struggle currently with it
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If you had a magic wand what would you change or what would you ask for
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Record, transcribe, and analyze the interviews
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Look for themes and create a profile based on them & identify key takeaways
Make sure you do not interpret their words but, rather use the exact words they do.
By doing these interviews you will have your sales copy written for you, and you will be developing voice of customer data which is invaluable.
Apply to see if I can assist you in developing your ideal customer's profile here: www.workwithlaurenmarie.com
In this episode you'll learn what to do if no one buys on your webinar or free masterclass.
Here are the top 3 reasons why they're coming but they don't end up buying:
- You’re giving too much information and overwhelming them
- You’re not creating a gap that your offer can fill
- It’s your offer - is it so good they’d be crazy not to buy??
Wanna know how to stay poor while earning sh*ttons of money?
I didn't think so!
I was given really bad advice, listened to it for a really long time, and got myself into a pickle.
And I've since come to find out that THIS mindset mistake is super common.
It's my hope that by walking you through the mindset shift that I recently made that has given us an increase of $97k, it will help you, stop you from making this mistake, or allow you to be even stronger financially!
Inside this episode, I outline the 4 steps we are taking to get ourselves right financially (after waking up and having this mindset shift)
Step 1 - Get the book, Profit First
Step 2 - Itemize ALL your expenses. I mean, every single one. Consider calling in your debit cards lost to force-cancel any subscriptions you’ve made on them. Cancel all recurring small charges, and make sure to check annual subscriptions that you can easily forget about.
Step 3 - Consider staff cutbacks. This sucks but is usually the biggest line item and you might not be able to afford them.
Step 4 - Implement profit first so you are running your business out of what you can actually afford to spend and living on what you can actually afford to live on.
If you missed the private series I made about the 7 Brutal Lessons I learned on my way to business success, go here before it is taken down www.laurenmarieglobal.com/lessons
Running a webinar or virtual live event doesn't have to get complex or tricky ...
There are lots of ways to make them fancy but remember that all the bells and whistles you add will add a layer of tech and potential problems that you don't need!
So, in an attempt to help you avoid the pitfalls that I've made (think: webinar platform outage right when I hit "GO LIVE")...
I'll be outlining the top 3 factors to make hosting your live webinar simple.
Plus, a couple of little extra hints to add here:
After you listen to this and feel confident to set up your first webinar, just do a test run with a friend and make sure that everything is working.
Also, I like to have a "worst case scenario" worked out just so that I can relax and know that a back-up plan is in place.
Alright, dive in and grab some notes and get ready to conquer any tech fears and start playing with this powerful sales technique in your business!
To find out if we could be a good fit to work together, visit www.workwithlaurenmarie.com
Questions are always an opportunity to handle objections people have before putting down their money with you. In today's episode, we'll cover the top 3 questions you should plan to answer at the end of your next webinar in order to make more sales. We'll also talk about why these 3 questions are so important and some ways to tackle the objections that lie beneath them.
#1 Time
- How much time will it take to get the results you're offering in your program or course.
#2 Money
- No matter the price point, some people will have the objection of money and there are ways to handle both the actual financial side as well as talk about and demonstrate the value you are providing so that your customer will be more apt to make that investment if it's right for them.
#3 Skill or "is it right for me?"
- This one is important because people will always be disqualifying themselves from whatever you sell working for them. There are ways to illustrate who your program or course is for and who it is not right for.
If you're curious about working with me for your business' marketing and sales needs, you can submit an application here www.workwithlaurenmarie.com to see if we are a good fit.
17-20% is the industry average "show up live" rate for live masterclasses or webinars. Your sales are much more likely to come in via people who attend your training LIVE, which is why it's so very important to do everything you can to increase that live attendance rate.
In this episode you will learn the top 4 ways that I've used to increase live attendance to our webinars. Try one or two out (at least) on your next masterclass and let me know how it goes!
Learn more about working with Lauren Marie at www.laurenmarieglobal.com
Why people don’t buy after they come to your free class?
There are different types of “free content” designed to help you sell your paid offer: masterclass, webinar, free intro class, video series, zoom, telecall, email series, podcast sequence, private podcast
I’ve been auditing webinars and noticed that people are commonly doing similar things wrong inside them.
Today, I’m going to give you these so you can start to look at it for yourself and when you go to do your next free class you can make sure to keep this in mind.
I’ll also be diving in deeper into these next week inside a free training called Master Your Masterclass: 3 keys to doing a free class that sells your paid program.
This will be live October 17th at 4pm and I'd love to have you come and join me live and ask your questions too.
Register here: https://laurenmarieglobal.com/masterclass
Today's episode will cover the 3 biggest mistakes people make when doing a free intro, masterclass, or webinar that lead to them not making the sales that they would like.
Why people don’t buy after they come to your free class?
There are different types of “free content” designed to help you sell your paid offer: masterclass, webinar, free intro class, video series, zoom, telecall, email series, podcast sequence, private podcast
I’ve been auditing webinars and noticed that people are commonly doing similar things wrong inside them.
Today, I’m going to give you these so you can start to look at it for yourself and when you go to do your next free class you can make sure to keep this in mind.
I’ll also be diving in deeper into these next week inside a free training called Master Your Masterclass: 3 keys to doing a free class that sells your paid program.
This will be live October 17th at 4pm and I'd love to have you come and join me live and ask your questions too.
Register here: https://laurenmarieglobal.com/masterclass
Today's episode will cover the 3 biggest mistakes people make when doing a free intro, masterclass, or webinar that lead to them not making the sales that they would like.
First thing to consider when doing a free thing in order to pitch your paid thing is to choose an interesting, engaging, attention-grabbing topic.
People no longer sign up for things just because they’re free.
You need to actually sell (and market) your free event just like you do anything you are charging for.
When choosing your webinar or masterclass topic, I’ve identified 10 important factors to consider.
Listen in to hear what they are, and while you're listening make sure to download the accompanying checklist.
Grab your handy Checklist Here!
First thing to consider when doing a free thing in order to pitch your paid thing is to choose an interesting, engaging, attention-grabbing topic.
People no longer sign up for things just because they’re free.
You need to actually sell (and market) your free event just like you do anything you are charging for.
When choosing your webinar or masterclass topic, I’ve identified 10 important factors to consider.
Listen in to hear what they are, and while you're listening make sure to download the accompanying checklist.
Grab your handy Checklist Here!
I'm back for Season 3 of Marketing Chaos!
I'm on the path to recovery. Recovery on all levels from a traumatic experience that, at time of this recording, is still occuring.
If you want the full download of where I've been, I created a private podcast series that is 7 Brutal Lessons Learned on My Way to Business Success.
Listen to that here: http://laurenmarieglobal.com/lessons
This private series is a personal story, but many people have found them relevant to their journey as well.
As for Marketing Chaos, and an introduction to our new season, I'm beginning with values.
Values are something that I never paid much attention to and thought everyone just had the same ones, and writing them down was some sort of empty exercise, like having a mission statement…
Now it’s something I think about with every piece of content and every decision. I also get into priorities and constraints inside this episode.
Also, I talk about my surprising discovery of the relationship of trauma, the brain, and moving forward in business.
I'd love to hear from you on https://www.instagram.com/laurenmarieglobal/
I'm back for Season 3 of Marketing Chaos!
I'm on the path to recovery. Recovery on all levels from a traumatic experience that, at time of this recording, is still occuring.
If you want the full download of where I've been, I created a private podcast series that is 7 Brutal Lessons Learned on My Way to Business Success.
Listen to that here: http://laurenmarieglobal.com/lessons
This private series is a personal story, but many people have found them relevant to their journey as well.
As for Marketing Chaos, and an introduction to our new season, I'm beginning with values.
Values are something that I never paid much attention to and thought everyone just had the same ones, and writing them down was some sort of empty exercise, like having a mission statement…
Now it’s something I think about with every piece of content and every decision. I also get into priorities and constraints inside this episode.
Also, I talk about my surprising discovery of the relationship of trauma, the brain, and moving forward in business.
I'd love to hear from you on https://www.instagram.com/laurenmarieglobal/
It’s been a full month between episodes - if you’ve been following this podcast you will know that’s not normal. We have published 2 episodes a week since the beginning of this year.
To be honest, I didn’t know if I could do this episode.
But in the spirit of all things Marketing Chaos - I do want to share what’s been happening with you…
Even though it’s been a little on the raw, messy, unfiltered side...
Mentioned in the episode:
- My feature on episode 424 of Emily Hirsh's "Not For Lazy Marketers" Podcast
- My instagram so you can send me the answer to my question: @laurenmarieglobal
The Expert is the sixth and final Holistic Audience Growth strategy in our series.
This is for you if you have unique, specialized knowledge or skills in a certain field, and you have the time and patience to grow your audience.
Tune in to this episode to learn how you can use PR to expand your reach as an expert in your field!
If you're interested in the upcoming Holistic Audience Growth Formula Workshop, go to laurenmariecourses.com/grow
Strategy number five in our Holistic Audience Growth Formula is for those social butterflies that love to connect with EVERYONE!
Let's take that engagement to a new level and use your natural capacities to your advantage.
Tune in to this episode to find out more!
This is strategy four of our Holistic Growth Formula - the go getter! This is for you if you are short on time, want to get fast results, and don’t mind paying for it.
In this episode we cover how to use paid ads to your advantage, and what you should consider as you use this strategy. Tune in to find out more!
The Mentor is the third type of strategy that we are exploring in the Holistic Audience Growth Formula series.
This is for you if you have an existing audience or close group who love you and want to support your growth.
If you want more people like them in your audience you may consider affiliates and refferals as a way to partner with them and grow your audience.
In the case of joint venture partnerships you have no audience but you have a friend or colleague who does want to support you and is willing to use their audience to do so.
If you want to explore further and find the exact audience growth strategy that will work for you, go to laurenmariecourses.com/grow for the LIVE workshop.
This is strategy number two for our Holistic Audience Growth Formula - the Collaborator.
This is a must listen if you...
- would like to create meaningful relationships with people
- would like to rapidly increase your audience growth without spending a lot of time on social media
- don't always have a million new content creation ideas
This episode will outline the seven steps for collaboration success. And if you want to explore further and find the exact audience growth strategy that will work for you, go to laurenmariecourses.com/grow for the LIVE workshop.
This episode is the first of six episodes that go into different audience growth strategies that actually suit you, your personality, and your lifestyle.
If you are a creator, someone who has tons of ideas, and are a little bit more introverted, then this is for you!
Don't forget - the live Holistic Audience Growth Formula Workshop is coming up soon, sign up here: laurenmariecourses.com/grow
Holistic audience growth is about finding your style for building your audience that fits your personality and lifestyle.
If it is a constant struggle for you to implement a growth strategy - then that’s not the right method for you (even if it is working for someone else).
In this episode we look at:
- What is fun for you?
- What can you use to showcase your unique strengths the best?
- What can you commit to doing consistently?
Tune in to find out more! If your interested in the workshop, go to laurenmariecourses.com/grow
The best way to work yourself up is by trying to handle future problems that may never actually occur.
Solving problems and getting creative is part of (or a lot of) your job as a business owner… and you can’t really avoid that.
In this episode we look at what’s underlying the need to worry about the future problems and how to have the trust in you to handle whatever arises.
Are you trying to scale your business too soon?
If you're just starting up your business, your target should be to become profitable and to work with people to get them results.
If you're ready to grow your business, then you are trying to increase your revenue as fast as you can. You're looking at growing your audience and growing your team.
Scaling comes into the picture when you are looking at how to execute what you are doing with more efficiency and using your time and money to your advantage.
So when should you start scaling? Listen to this episode for some advice!
I get this a lot - most people want me to tell them if their ideas are going to work before they're even introduced to the world. And when the ideas are actioned and nothing goes to plan, it can put the brakes on everything!
If you're looking for a guaranteed outcome with your business then you're probably not cut out to be an entrepreneur.
Actually, if you want guaranteed results I recommend that you get a job with a paycheck.
You won’t be good at first. You might be really bad at first! But you will get better… it will become easier... and it will start to make a difference.
The results WILL come, but they may not show up the way you anticipate or thought they should.
So, do you want me to tell you if your business will succeed (or not)? Tune in to this episode to find out!
Email is not dead - and you might want to start using it!
Using emails to collect leads, nurture them, and make them offers is going to be a key component to your business.
In this episode I dive into the 4 ways you can start nurturing your email list...
- Write better emails
- Contact your list with things they actually want
- Train your social following to open your emails
- Use email in conjunction with all of your other content creation systems
Enjoy!
Thinking about starting a wellness membership, but you’re not sure what to do first? Or, are you struggling to get up and running?
Don't create anything (or spend another minute on your website, branding or marketing!) until you listen to this episode.
This episode is a special one because it's a replay of my Masterclass "5 Little-Known Mistakes Most Membership-Creators Make (+ What to Do Instead)"!
In this episode, discover the step-by-step framework to building a high-income, high-impact online wellness membership that will serve you dynamically!
For more info about the Membership Launch Academy, go to membershipmasterclass.co/academy
In this episode we're talking about when and why to make something free versus low price.
This actually came up in a coaching call with one of our Membership Launch Academy members. What she wanted was to do 30 days of videos for $30, and at the end sell those people into a 6-month coaching program for $1800.
I'm using her question as an example in this episode, to show you that sometimes you can't just slap a price tag on something. There needs to be more thought and a clear purpose for the things you are creating!
Niche-hopping or adding new offers is a band-aid solution that is cheating yourself out of growth. What problem are you avoiding or not tackling by doing this?
When you start out there is the fun part, the creative part, and maybe you even enjoy the instituting, connecting, and getting sales.
But eventually you will hit a ceiling/wall and it gets harder. What happens then?
Do you switch audiences or niches again? Do you just add another offer and sell to the same people? See in a way this will trick you into thinking that you are growing … when really you are not.
In this episode, let’s talk about the 3 pillars to your business and where you might actually have an underlying issue causing this “offer hopping”.
Imposter syndrome is defined as the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.
The ones who suffer are the ones who are actually highly capable. You ARE highly capable! When imposter syndrome come on, it is not a sign to stop, but a sign that you are stepping outside of your comfort zone.
So how do you deal with Imposter Syndrome? Tune in to this episode for my four tips to learn to live with it and to make your life easier.
There are some things you can figure out before you start and there are some things that you can ONLY figure out BY starting.
So, create like how my six year old does when she is painting. Play, don't be attached to the outcome and know that you can always start again!
Be willing to give it a go, to fail, to change directions along the way. If you are willing to have anything show up and not make it super meaningful then you will have more data, more information, and more choices available.
In this episode we are going through 5 reasons why people join a membership (and why they ultimately stay!).
The five reasons covered in this episode are:
- Need
- Mastery
- Community
- Entertainment
- Want/luxury/convenience
Which ones are relevant to your membership?
One question that I receive often from my students is "should I change my course into a membership?"... and there is no correct answer, only some things you will need to consider.
If you have asked this question, or are deciding whether to create a course or membership first, tune in to this episode for all of my suggestions and recommendations!
What purpose does your membership have for you and your business?
In all cases additional money is ONE factor, but it may not be the main one. Here are three main ways a membership can be used in your business:
- PURPOSE: A way to nurture and attract new people and generate new leads.
- VALUE ADD: If you are already doing workshops or sessions, this is a way for people to have more access to you on an ongoing basis and they are spending more to have that access.
- YOUR BUSINESS FOCUS: Your membership stands alone and is the main focus of your business.
You have to be willing to receive money if you ever want to have a viable and wildly successful business!
Today's episode is all about money and changing your mindset around it!
Start by asking these questions and explore from there:
- What energy comes up when you say the price of your sessions/program/membership?
- What happens when someone tries to give you money?
- How easy is it for someone to pay you?
- How much do you discount what you do?
- Are you always trying to give people too much? Is that really kind?
- Are you grateful for money?
Milestone #7 for membership success is all about increasing retention and implementing growth strategies.
The benchmark for this milestone is... I’m clear on what my members want, why they are staying, and I know why the ones who have cancelled have left.
I’m actively polling, surveying and talking to my members to improve what I’m delivering and making this program so valuable for them that they will find ME when their credit card expires to make sure they never lose access.
The benchmark for Milestone #6 for creating a profitable membership is... I have an effective way to attract new leads, nurture them, and invite them into my membership/program.
This episode is all about building a membership sales funnel. Tune in to hear my top tips to make this a simple process!
Suggested episodes to listen to:
- Episode 98 - How to sell high-end coaching
- Episode 103 - 7 Milestones to Hit for 100k Membership Success
Milestone #5 for creating a profitable membership is Launching! This is all about get paying members in, starting to work with them and getting them results!
In this episode we are looking at the 3 Unexpected Reasons To Launch Your Membership Today (other than money). The reasons are:
- INTEL. Nothing beats having paying people in your program when it comes to getting useful information on creating your content and what to deliver + how to market and message to your audience based on real live paying people’s data and feedback.
- COMMITMENT. Nothing lights a fire under your bum like paying people who are there expecting you to deliver what you said you’d deliver.
- TRACKING. If you start your membership today - in a year you’ll have a full year’s worth of data and tracking metrics that is going to be super valuable to you.
The benchmark for this milestone is... I have opened the doors to my membership/program and have paying members inside that I am helping get results and solve problems (internal and external). I have also now started tracking all relevant metrics.
Enjoy!
Milestone #4 for creating 100k Membership Success is about creating your Launch Plan.
The benchmark for this milestone is... I have a plan (including launch dates and sales events) for growing this membership over the next year.
Tune in to this episode for advice on how to strategically launch your program throughout the next year!
Milestone #3 for creating a 100K Membership is about making the 5 key decisions.
The benchmark for this milestone is... I have filled out my blueprint for my membership with all of the key decisions.
These key choices are:
- Title / Subtitle
- Big promise:
I help (insert identifier) people who struggle with (insert biggest pain point) create (insert desired result) so that (insert what difference this transformation makes for them). - Price (monthly and annual)
- The style (open or closed)
- Where the membership sits in the overall flow/ funnel of your business (front end/ back end)
Tune in to this episode to find out more!
Milestone #2 of Membership Launch Academy is creating your irresistible offer! This includes both the actual program/membership and the positioning of the offer.
As as a business owner, you’re going to create bad offers, mediocre offers, and every once in a while you’ll get a home run… there is no ceiling on your business if you allow it to be created in such a way that it can grow infinitely.
The benchmark for this milestone is: I have created an offer so good that my ideal customer would be crazy NOT to buy.
Links mentioned in this episode:
- $100M Offers by Alex Hormozi
- workwithlaurenmarie.com
In this episode, I've broken down Milestone #1 for creating your profitable program into 3 easy steps.
Milestone #1 is about identifying who you are working with in your membership (and knowing their needs, wants and the problem you are helping them solve).
The benchmark for this milestone is: I have a deep understanding of the perfect person for my program and can speak directly to their needs and desires … as well as both internal and external problems they are having.
If you aren't clear on who you are working with and what problems you are helping them solve, tune in to this episode!
Inside the Membership Launch Academy we work with our students to help them create profitable recurring revenue programs and scale those programs to 6 figures.
In doing this we have identified 7 key milestones to get there. In this episode I’ll go through these milestones with you!
If you can follow along and answer yes or no to all of the questions, then you will have a clear indication of where you need to focus next.
Show notes can be found at: https://www.marketingchaos.show/blog/103
Choosing to create a greater future for the long term sometimes means that you have to cut back on a few things in the short term.
I was really resistant to this! I had the point of view that to get bigger and greater you should always be choosing MORE. So the more my business grew, the more I just upgraded my lifestyle.
And then we (my husband and I) sat down and looked at what our actual targets are. For the first time in about 7 years since having the twins I was willing to look at cutting back - in order to grow.
This episode is all about intentionally making choices that will allow you to save money, invest in wealth to create true financial security, and create a greater future (for your life and business).
There are actually two roles you can take with social media. One is that of a consumer and one is a creator.
A creator goes on social media with a specific intention. How much time they spend on social media platforms is intentional. They have a clear purpose with social media. This is a very different energy than with being a consumer.
If you feel like you're overwhelmed having to be on social media, or you are on social media all day long... get off! You are in business - you have better things to do in your business and in your life than to be on social media.
You need to become a creator on social media and stop consuming it. Tune in to this episode to find our how you can do that with ease!
I’m joined today for our 100th episode with my community manager, Sara Strand, who reveals the ‘secret sauce’ beneath the Lauren Marie Global brand and 6 invisible factors that make what we do work. If you want to know the truth about running a multi-six figure membership business - what really goes on behind the scenes…. Listen in!
Most businesses will tell you that the reason that they're successful is because they have a superior quality of products, features, price, and service.
But they're wrong... The actual reason why they're successful is usually because they've communicated and connected to their "why" rather than focusing on the "what".
Reconnecting to your "why" will make all other choices simple. If you're unsure how to do that, tune in to this episode for some guidance!
A high end coaching offer is usually something that is priced over $1500. These aren't cheap offers, nor should they be.
There is a high level of investment of time, energy, and money on the client's part and on your delivery. These offers usually involve more one on one time with you or have more touch-points.
If you're looking for a way to sell a high ticket or high value offer in a non-creepy or annoying way, then tune into this episode.
Someone said to one of my membership group leaders - "Lauren is just a natural. For us ... not so much".
And I got really fired up about this because it's not true that I have more of a natural ability or talent than anyone in my group.
The attribution of success to natural ability or just talent is an excuse to not achieve, to not have success, and to not try in case of failure.
In this episode I want to blow this whole concept of "it just comes naturally" out of the water!
So you’re thinking about starting a wellness membership.
Before getting caught up in complicated platforms and technology, creating a heap of content and overwhelming yourself before you even get started (and almost assuredly then NOT starting), I want to let you know about a very simple method that I’ve coined the “OG" Launch Strategy.
OG stands for original gangsta and is my affectionate term for “my people.” Also known as founding members, your OGs are the first group of people who take the leap and join you in your membership experience.
Tune in to this episode to find out exactly how you can get started with the “OG" Launch Strategy!
When someone new has joined your membership group, that beginning period (that first day, week, month) is really crucial.
You want to make them feel welcome and that they know they have arrived at the exact right place with all their new best friends waiting inside for them.
That's the energy that you want to go for when you are onboarding new members. You want to make sure that it's a fun and easy process for both them and for your current members.
You will find that social media gurus always give advice that lean more heavily on ORDER than on Chaos.
What most people don't know is that you actually need BOTH energies to create your business.
Today’s social media is much more rough, raw, real … and uncut.
Let CHAOS infuse into your social media while still maintaining organization and a workflow that works for your lifestyle.
Having a membership alone can be tricky and at a low price point you need a lot of volume to be profitable.
So one of the ways to actually become profitable is to focus on increasing your ACV - your Average Cart Value.
When you don’t have the volume yet to hit your revenue goals, and you aren’t charging a high price for your offers, there are smaller ways to increase your ACV and come out ahead. Tune into this episode to find out what they are!
When you can go on a holiday and everything still runs smoothly inside your business you know you’re really onto something.
I remember when I created my wellness center thinking that it would do exactly that - and it did NOT!
Now, my target is to make my business and my membership just as valuable without me in it. To become... USELESS!
Being useless is not as scary as it sounds, in this episode let me show you how it can give you the freedom you are asking for.
In order to keep your membership viable, profitable and an asset for you that grows, you will want to focus on retention.
It’s far cheaper and easier to keep a current member in your membership than it is to acquire a new one!
So question is - how do you keep your members happy without you having to work more/harder?
The answer might surprise you!
If this episode was a contribution to you, then check out my Membership Launch Academy where we dive into topics like this further. Go to workwithlaurenmarie.com to find out more!
Most of my students find that the biggest hurdle when creating a membership is choosing what it will be about.
It's one of the very first things you will have to decide and it's the very thing that can keep you from moving forward if you are not clear on what you would like to create with your future members.
Tune in to this episode if you are looking for clarity on which membership idea to choose and advice on how to actualize that idea into something that people can actually join.
If this episode was a contribution to you, then check out my Membership Launch Academy where we dive into topics like this further. Go to workwithlaurenmarie.com to find out more!
There's no right way to format your offers .... but there is a way to create it so that your students will get the results they are looking for (and be raving about how awesome it is to work with you!).
If you are deciding whether to create a course, membership or coaching program then listen to this episode where I talk about the differences between each format and give you a simple method that you can use to invite people to your offer today!
If you're ready to create a membership, then reserve your spot in my FREE Masterclass "Three Secrets to Launch your Profitable Wellness Membership" - laurenmariecourses.com/register
When I first started dealing with memberships, I didn't even know there were different styles... so this might be news to you!
In this episode we are covering three ways you can create your membership and how you can offer it to your audience. There is a lot of variation and room to play with these three models, so you certainly shouldn't try it ;)
Interested in knowing more? DM me on instagram @laurenmarieglobal or join the Membership Launch Academy waitlist at workwithlaurenmarie.com
Should you start a membership site?
This is one of my very favorite topics because I love all things memberships, recurring revenue, community building and growth.
By the end of this episode you will have a better sense of if you would actually like to start a membership site, what it takes to run one and some factors that you should consider before you get started.
Interested in knowing more? DM me on instagram @laurenmarieglobal or join the Membership Launch Academy waitlist at workwithlaurenmarie.com
If you could predict your entire day, how bored would you be?
Yes, there is a level of order that is required. We know the sun comes up every day, and we know the sun goes down every day. But then there is chaos in all the moments in between. There's unpredictability - where your creations aren't limited and where all the fun and creativity gets sprinkled in.
Listen in to find out how adding chaos to your life and business can help get you everything you truly desire and more!
This idea of demographics and whether or not they matter comes up a lot in my courses. People will do one of two things: they either go "oh, I work with everyone" or they get really specific but in an arbitrary way.
Both sides of that coin are not helpful!
When you create your messaging, copywriting, videos, and imagery, you want it designed to speak to one person.
Are you clear on who that person is for you?
Tune in to this episode to hear my simple method to determine who your Ideal Customer Avatar actually is.
If you have spent a lot of your time, energy, blood, sweat, tears, and money into a project and gotten no results - you are not alone. Those moments where you feel like nothing is working comes with the territory of being an entrepreneur.
After you pick yourself up off the ground, have a good ugly cry, and lick your wounds, take the time to have a look at what your business is actually asking for. Maybe your business is screaming at you to change in some major way, like mine did!
Never give up, never give in, never quit ....
It's the first week of 2022 and my email inbox has been completely flooded with marketing predictions for the year. I just had to have a chuckle at how ridiculous it all is. If anything, I think that these last two years should have taught us that there is nothing we can really predict.
All 2022 predictions will fail … and what if that is a good thing? Welcome to this episode of Marketing Chaos, where there are no answers, only an invitation to create something greater.
Welcome to the Marketing Chaos podcast!
For those of you who have been around for The Global Practitioners podcast, which is what this podcast was called for the first 81 episodes of its life, I have a story for you today. And those of you who are new to this podcast, it'll be a little history lesson and hopefully a cautionary tale.
I want to start by talking about burnout ... and burnout is a topic that I wasn't sure was a real thing. To be honest, I thought people were maybe making it up. I never experienced it before… I myself have always loved working. I've loved my business. I love creating. I've always found those things synonymous. Creation and business were always one.
So imagine my surprise when burnout hit me … and hear how it led to an all new creation. This one! Welcome to Marketing Chaos.
I'm guessing you've noticed that you're not getting the kind of traction you used to on social media.
Maybe you're just tired of watching that "follower" number climb ever-so-slowly... or you wonder what to do to get more people to watch your lives?
It's not you ... it's them! Organic reach on FB and IG just isn't what it used to be.
The question is - when do you start paying to play? And once you're ready... how do you start?
I've got all the answers for you today, my friend! Tune in to get them.
Instagram - @laurenmarieglobal
Check out Salome (my Ad mentor) - https://shineandsucceed.com/
Right now people are looking at what they can't do and don't have. What would it create if you would instead look at what you would like to create, so that what you desire shows up?
Are you willing to ask for that? Are you willing to demand of you to make whatever changes are required? What could you ask for that would create a difference for you and your business?
When you're creating a new business it's difficult to know what to shoot for financially. What's possible? What model do you base it on? How do you know if you're doing well (or not)? Join me to discuss this question: How much $$ should I be making in my wellness business?
Are you passing up your chance to make the impact only YOU can in the lives of the people who are waiting for what you have to offer just because "someone else is already doing" the same thing you want to? Join me to find out what this is just plain silly (and what to do instead)!
Little things in your tone, using certain words (or not) can really define and clarify who you are targeting with your message. They call it "brand voice." I like to think of it as the way people get to know you (even when it's not actually you). Join me to discuss how to find your voice in your marketing.
I think this might be the number one killer of all future success...
So did your ears just pick up? They should. You might call it perfectionism, but really it's an excuse.
What I’ve noticed in some of my groups is that it's a pattern that many people repeat. And it's like, they have an idea, we chat about it, they ask questions, they do the work.
And instead of just putting it out there and getting started, they want to figure it out. Is it going to work? How well is it going to work? How many people are going to sign up? What's going to happen next? And you're trying to predict the future and you're trying to get it right.
We don't know until you start what's going to happen.
So my message for you, is to just start now. You'll be in a far, far greater place than the ones who hold back and rework and rework and rework the idea and the concept to get it right.
You just will.
You can't replace the amount of information, knowledge, awareness that you'll get from just starting.
Listen to this episode to find out more!
Your course topic and who it's going to be for go together hand-in-hand. Discovering the right audience for your first course is key to creating an online course that is gonna sell like crazy! Listen to this episode to find out more.
What if it was easier than you thought to create and sell your signature course? Even if this is your first time, I believe it doesn't have to be difficult and you don't have to spend a lot of time and money before you start making a profit! Tune in to get my 3 hottest tips how!
If you would like more information about the Health & Wellness Course Creation Challenge, visit https://yourfirstcourseonline.com/challenge
Want to create an online course but you're not a social butterfly?
Being an introvert just means you get more energy from being alone ... it doesn't mean you can't create a thriving online business!
Join me in this episode for my top course creation hacks ... create BY an introvert ... FOR an introvert!
What's your biggest challenge in your business right now?
A lot of my students say they struggle with putting themselves out to the world.
When they get on camera they suddenly feel awkward and stop being themselves.
What if you could be authentic AND be bold enough to put yourself out to the world?
Here's a secret... you don't have to find the confidence first.
Here is a replay of a recent Facebook live where I give out some of my best tips for showing up in the world as authentically you!
Considering creating a membership or a course?
What's the difference and how do you know which one is for you?
Listen to this episode to hear why I made the choice to launch my membership when I did ... before I had launched my first online course.
I'm always being asked about the latest and greatest trends...
Sometimes they're worth paying attention to, but other times not so much!
Listen to this episode to hear about 3 trends that you should watch, and what trends you can let pass you by.
Are you a self promoter?
What I've noticed over the years is that some people are really good at talking about themselves in a way that makes people want to buy from them. But others don't seem to have that capacity. They'll find it much easier to talk about other people's amazing offers... but find it difficult to promote or sell themselves.
So, what do you do with this? Listen to this episode to find out how to use this capacity to your advantage!
The #1 thing that stops all forward movement in business and creation is not having an achievable and fun business target!
Whether they are financial targets, tangible targets, or intangible targets - listen to this episode to find out what you should consider before you set any targets for your business.
In this episode, I am diving in to the three beliefs that practitioners have and the places that they typically get stuck, usually even before they get started.
These 3 mindset shifts and tips that I'll give you are going to make a big difference in your business very quickly.
Listen to this episode to find out more!
In this episode we are talking about using your story to your advantage. Whatever has happened in your life and all of the
things that you have been through and overcome and succeeded at and failed at, can help you build a connection to your audience if you share those stories!
Think about where you have come from and how that has made you who you are today, and how that can now be a contribution to other people.
People are going to connect to you based on your similarities.
Maybe you have gotten somewhere in your life that they want to go or maybe you have been in a place that they are currently stuck in and you have gotten out of it.
Those stories that you think are insignificant or take for granted, are the things that actually can create the most if you share them with people.
The mistake I keep seeing people make is they forget that the difference their offers make in someone's life should be the focus of everything.
Without that key element... well, does anything else really matter?
Listen to this episode as I give you my favorite tool to go deep into discovering your audience's reason why!
Exciting news… this week's episode of a replay of my most recent Masterclass, "4 Behind-the-Scenes Secrets to Turn your Expertise into Profit"!
This was born out of a desire I have to help all the brilliant health & wellness experts I see out there who have been struggling with being thrown into the “online” space.
I get it… you’re a healer, an expert, you’re brilliant working with your clients but not necessarily a tech-wiz.
And why should you be? The clinic or studio is where your heart is.
But then there are shutdowns, lockdowns, social distancing… and just regular ol’ maxing out on the number of dollars you can make in the number of hours you can see clients!
So... would you like me to show you the exact system that has worked for me and hundreds of other health & wellness experts to create and grow their online business while being energetically congruent and authentic with who they are?
If you want to go from zero followers to selling an online offer profitably... I made this for you!
Also, if you are interested in joining the Global Practitioners, go to www.laurenmarie.io/membership to join! Doors close soon:)
In this episode I am joined by a special guest, Bonnie, who is a Global Practitioners member. Join us as we talk about the fourth phase inside the Global Practitioners, which is all about Offers.
Draw inspiration from what Bonnie has created in her journey of taking her Pilates studio online so far, and what she will be creating in the future as she scales her online programs. We talk all about the strategies she used to launch her signature program, as wells as ads, audience growth, and much more!
If you would like to join the Global Practitioners, the doors are open for a limited time at laurenmariemembership.com
Ever wonder what those "duck lip"/ blue steel influencer-types are actually creating by doing self-interested-selfies throughout their day on social media?
Chances are… not much!
Which is probably A) why their profiles don’t interest you and B) why you have been resistant to posting on your own social media accounts.
Good news, you don’t have to try to be "interesting" to create an online business (not that you aren’t interesting … but you know what I mean!)
All you have to do is to be interested.
This is something we cover in Phase 3 of the Global Practitioners membership - the Engagement Phase.
In this phase, you are building up your audience, growing your email list, nurturing them, and engaging with them through emails and social media posts.
Want more info on how to create engagement that will convert to online sales? Tune in to this podcast episode to find out more!
As mentioned in this episode, you can register for the "4 Behind-the-Scenes Secrets to Turn your Expertise into Profit" Masterclass at laurenmarie.io/masterclass
Or you can join The Global Practitioner Group waitlist at laurenmariemembership.com
Content creation, ideas, brainstorming, the lightbulb moment, building castles in the sand ...yep I’m basically in my happy place when I’m creating!
Actually, it’s probably more accurate to say, creation is who I AM… if I’m not creating I feel like I’m dying. Literally!
How about you?
If you’re in the Creation Phase (our phase #2 of the Global Practitioners group) you are focusing on creating content, products, lead magnets, videos, podcast episodes, Facebook lives.
The Creation Phase of your online business is where you really dive into the who, what, when, where & how, and create from that space.
Listen to this episode for more information on targeting the primary elements of creation for your business.
As mentioned in this episode, you can register for the "4 Behind-the-Scenes Secrets to Turn your Expertise into Profit" Masterclass at laurenmarie.io/masterclass
Or you can join The Global Practitioner Group waitlist at laurenmariemembership.com
Exploration: the action of exploring an unfamiliar area.
When I looked at the process someone must go through to create a successful online business, it was obvious to me that the first phase would be that of exploring.
This is something we cover inside my membership group, the Global Practitioners!
Phase 1: In the Exploration Phase - You are asking questions and discovering more about yourself, what you would like to offer and who you would like to offer it to.
In this episode, I had the pleasure of being joined by one of my fabulous Global Practitioners, Joy Reeves, who is in the Exploration Phase of her online business.
Listen to our chat, and see if you identify with this stage of online business!
PS. Interested in creating and growing your online business? We are opening up the Global Practitioners group to new members on August 25th! Click here to join the waitlist and be the first to hear when we open doors - https://www.laurenmariemembership.com/
Where are you currently spending the majority of your time in your business?
Are you getting caught up in the little things, the thrills and frills? Or are you prioritizing setting up the core elements of your online business?
If you focus on all the "nice to have" things and not the core of what you actually require to set up or do, then you won't get the result you are after.
It's like trying to have a baby, but spending all your time painting the nursery instead of taking action on the things that will actually bring this new baby into your world.
Listen to this episode for creative analogies, and a discussion on what you should prioritize to move your business forward into growth.
Are you being efficient in your business?
If you are just starting out, this can actually be harmful to the growth of your business.
Before you can become efficient, you need to be effective.
To be effective, you need to know your clients well; what their needs, wants and desires are and how you can best serve them.
Maybe you are just doing what is sufficient, to tick the box to say that you've done it. But is this enough to truly create a successful business?
Listen in to this episode of the Global Practitioner podcast to learn more about efficient, sufficient or effective marketing and business strategies.
The discussion in this episode was inspired by Luisa Zhou's Instagram post about "efficient or effective" business growth strategies. You can find her post on her Instagram profile here: https://www.instagram.com/luisa.zhou/
Taking time to invest in you is not only fun and essential self care, it makes your treatment sessions more powerful and can increase the return in your business.
Sometimes it's a monetary investment, but sometimes it's an energetic investment. Are you taking the time to care for your body, remove yourself from stressful environments, or investing in learning?
Are you also honoring that investment and acknowledging it? If you do, you will start to see the value in the work you do, and other people will too.
So, what can you do today to invest in you?
In this episode, I reveal something I've never shared publicly before, about a big win I had in my business just last year that triggered an enormous amount of doubt in me and my abilities, and made me want to hide and just quit.
It's a very vulnerable moment for me to speak so openly about this experience, but I'm willing to share it in hopes that my story will give you the courage to let go of doubt and keep moving forward in those times you just want to quit.
Growing your business means reaching more people and making more money. So, what does an email list have to do with it?
In this episode we cover questions like: Do you need a list? Do you need a large list? Is having only social followers good enough to grow your business?
And, I tell you why I recently changed my point of view about how to grow my email list and what has worked for me instead.
Have you exhausted your existing audience? Here are four signs that you have done just that:
- You're having to create new classes or courses or offers in order to make sales.
- You're having to deliver the class LIVE over and over vs. creating an online course that can stand alone without a live competent of support necessarily.
- You have decent engagement but sales are declining.
- You've been reducing the price of your class/course or program OR putting on frequent flash sales in order to make a profit.
The problem is that you are not generating new warm leads.
If you are not constantly growing your audience then you are stuck in a cycle where the only way to continue to make more money is to add or make changes to courses or classes that your audience has already bought or to come up with something completely new.
Listen to this episode to find out more!
If your business doesn't already have an online course, you should definitely consider creating one to grow your business and expand it's reach.
So, what are the top 5 signs that it's time to create an online course?
- You're looking for a way to grow or scale your current business and don't know how.
- You have a skill, method, or way to help someone that is unique and proven to work.
- You have one-on-one clients but want to work less.
- You have people coming to you asking for help/ advice about something repeatedly.
- You know that there is something MORE for you, you know somewhere deep down you could be creating greater.
I hope you enjoy this episode!
How do you know when you are giving away too much or too little of your content for free?
There is no right answer, just different opinions.
In this episode we cover:
- The signs that you're giving away too much content for free
- Why it's important to have free content and when is it appropriate
- Why people will still pay for your offers, even when they can find the information for free somewhere else
I hope you enjoy! And if you are looking for the 5 step “Quick Start” Guide for practitioners, you can find it here - theglobalpractitioner.com
Are you just doing the same-old, same-old, day after day? What if you could choose something different? Get excited about life again?
The key is to break up your routine, even just by changing the way you do the simple small stuff, like the hand you brush your teeth with or the direction you go for a walk. Or, can you add something different to your routine or learn something new?
For businesses, now is the time to set targets for where you would like your business to be as well as looking at what innovative systems you can put in place for your business now.
For example, is now the time to organize, hire staff, start a podcast or create new online streams of revenue that will continue to support your business when things start to go back to normal?
We are celebrating our 50th episode of the Global Practitioner podcast - where I was interviewed about the first 18 months of my online business by my dear friend Rebecca Hulse!
We get into how it all began with 9 interns, throwing spaghetti on the wall to see what sticks and the road to our first 300k.
We also discuss my targets, work/life hacks, how I have discovered who are the people I like to work with, and how my love of constantly learning and implementing new strategies has grown my business to six figures.
I hope you enjoy and that it inspires YOU to get out there and create something too!
Right now, most businesses are reacting to the current world crisis. It's never going to work if you create your business from reaction.
How do you know if you are reacting or taking action? What is the fastest way to come out of reaction and into choice, possibility and action? How do you future proof your business? These are just some of the questions I address in today's episode.
Are you finding that you are spinning your wheels in business, even though you are doing more and more? What if it wasn't about doing more, but being willing to ask a question about what is actually required to move everything forward?
For a deeper dive into streamlining your business, focusing your efforts and creating a greater result with less work, listen to this episode.
You may be surprised to know that you don't have to always add things for your business to grow. Sometimes you need to cut things out to give your business space go bigger.
In this episode I tell you about what I cut out and how that has benefited me and my business. What can you cut out of your life that would create more space for you? What can you cut out of your life and your business that could allow it to grow?
Do you sound like yourself when you are on camera? Or do you become stiff, and rehearsed, and read off a script word for word?
What about when you write blogs or articles or promote yourself?
It's never going to be perfect, but the more you show up and use your voice in your business, the better it will become.
In fact, being perfect isn't an invitation. Being yourself is an invitation; people want to see you, all of it. Your product or service is a contribution to them; not your camera craft or your writing skills.
Listen to today's episode for more on sounding like you in your business.
Do you stop yourself with "What if?"
..."What if I get judged?" "What if it doesn't work out the way I want it to?" "What if I get in trouble?"
If you work out the worst case scenario then you will take your focus off that foreboding dread, and can put it onto possibilities.
Listen to this episode to go beyond the constant "What if?", and to take action!
Would you like to grow your online business? Today's episode summarizes the 10 key things you need to do to grow your business:
- Get clear on what you would like to create, your short term and long term targets, and your reason why you are doing this all in the first place.
- Learn who your audience is. Who are you talking to and what are their struggles? Ask questions about what they want, be interested and create engagement.
- Lay down the foundations and have the basic systems for payment, website and emailing people in place.
- Start creating consistent content that adds value to your audience.
- Get specific about your what your business offers.
- Get over yourself - identify those limiting beliefs that are stopping you from creating what you would truly like. This is not about you!
- Get outside your comfort zone and be willing to try new things.
- Hire people for the tasks that you don't know how to do ot that are taking up your time.
- Find a creation buddy - someone you can bounce your ideas off of.
- Find a system that will help you stay organized and get clear on what your next step is.
Do you create time for you in your busy day?
You are in control of your own energy, space, and choices. You need to start scheduling time for you in your day, otherwise the stress will build up.
So how do you create time for you?
- Start wherever you are at
- Ask a question about what is required
- Look at where you are currently spending your time
- Determine your true priorities
- Schedule in your work and your "you" time
- Streamline what you do
- Extrapolate so you don't have to recreate things all the time
- Hire people to free up your time
Listen to this episode to find out more!
We all have different areas that are our strengths. When something comes naturally to you and is easy for you, you are going to think anyone can do it. It's actually your key to discovering that you have a super power there; it's one of your gifts.
Listen to this episode for ways to discover your super powers in business, as well as the 3 energies that you need in your business - Creator, Connector and Mover. Which of these energies are your super powers?
What is your current experience with money? Do you have way more than you can imagine, or do you have the energy of lack with money?
Your point of view about money creates your reality with it. Likewise, the energy that you be around money creates the experience you have with money.
If you don't like your current money situation, knowing that it is a result of your points of view about money allows you to change it, because, you will prove yourself right no matter what point of view you have about money. Start choosing in the direction that you would like to see more of, and that will open up for you.
Listen to this episode for practical tips to change your money mindset today!
Would you like to be the powerful creator of your life, or are you happy being at the effect of everything around you?
When you blame others or judge yourself or the situation, you are putting the power to create things outside of you.
Listen to this episode to claim and own the powerful creator that you actually are, and use it to your advantage. Start creating from a place of empowerment, and create the life and business you truly desire.
This episode talks about the tools from Access Consciousness. For more information you can go to www.accessconsciousness.com and www.theclearingstatement.com
For more information about Distractor Implants, you can read "Living Beyond Distraction" by Gary M. Douglas and Dr. Dain Heer.
What if you started creating the judgments that create more for you? What if you had fun receiving all the judgments people project at you, no matter what they are?
People are going to judge anyway, so use it to your advantage. Tune in to this episode to find out how!
Kalpana is an Access Consciousness Facilitator, author, performer, choreographer and dance mentor. She joined me as my special guest on a call within my Global Practitioners Membership.
Kalpana's social media posts are ones that always make me stop scrolling and take a closer look. Tune in and find out how she stops the scroll for her businesses!
To find out more about Kalpana, you can visit: https://www.kalpanaraghuraman.com/
There's a tendency to think that the way we work with people one-on-one are is so special that we could never create a program that would address them as a whole. After all, they're Unicorns, right? Listen to this episode to see what else is possible.
This episode is brought to you by the Membership Launch Accelerator. Visit www.membershiplaunchaccelerator.com to find out more.
During this Masterclass I'll show you the EXACT same strategy I have used to create and run the membership program for Access Consciousness for the past 7 years; plus create over $300k in new membership site success in the past year. I've been helping facilitators, coaches, and health & wellness experts to go beyond back-to-back clients by adding recurring revenue streams to their business so that they can reach more people and feel more secure. Tune in to find out how.
This episode is brought to you by the Membership Launch Accelerator. For more information visit www.membershiplaunchaccelerator.com
When you're in private practice, your first goal is usually to fill up those books! Get clients in and get to work! But.... then you realize, you've only got so many hours in the day. And you try to take vacations only to discover you are losing money. What do you do to truly grow and scale your business? Not to mention, add a level of security and relaxation that goes beyond the daily grind? Tune in to find out what happens beyond back-to-back clients (and how to get there).
The Membership Launch Accelerator is now open! Go to www.membershiplaunchaccelerator.com for more information.
Meet one of my star students who continually blows me away with her successes! Huan Xu has tripled her income since taking part in the Membership Launch Accelerator course last year and adding a membership into her business. Tune in to find out how she's done it!
For details about the Masterclass, go to www.membershipmasterclass.co
Size isn't the only thing that matters when it comes to a launch. On this special episode I'm joined by friends Rebecca Hulse and Venus Castleberg to discuss their small but successful membership launches and why starting a membership has been one of their best decisions so far!
To learn more about the Membership Masterclass go to membershipmasterclass.co
In this episode we are deep diving into 10 types of membership sites for health and wellness practitioners.
The 10 types of membership sites are:
- The education content model
- The product model
- The coaching model
- The community based model
- The curriculum model
- The gym model
- The one on one treatment model
- The health insurance model
- The assessment upfront model
- Combination
Do you have experience, expertise, or knowledge in some area and you're wondering how to turn that into an online product, service, or something that people will pay for?
In this episode I will be going into depth about these five tips to turn your knowledge into online content that people will pay for:
- Document your process and turn that into a step-by-step guide.
- Doing live weekly content on your topic of expertise and make it into a series.
- Transcribe your audio products and turn it into a print product.
- Create a five or seven- day Bootcamp.
- Create a pilot program with your current clients.
Tune in to find out more!
Have you found yourself creating a culture of freebie seekers, where people show up and they want to take your gifts, your lead magnets, your tasters, your intros, but when it comes to paying, there is crickets?
In this episode we are going to talk about what to do when you find yourself in this position, where all you have around you is people who seem like they want everything that you have to offer until you ask for money for it.
In this episode we cover:
- The important question: "Is your audience able and willing to spend money on what you have to offer?"
- How to handle questions from your audience that you prefer to cover in your paid offers.
- How to create a balance between free content and paid content that your audience will love!
The Membership Launch Accelerator is opening soon! Visit www.membershiplaunchaccelerator.com to join the waitlist to get early access.
Content can be anything that you are doing to get your message out there, to create value for other people, and to make you money down the line or right away. It could be a video show, it could be a blog, it can be just a regular podcast episodes like this one.
In this episode we talk about how to create amazing consistent content and where you should be putting it! Tune in to find out more.
The world we live in rewards completion and getting things done, far beyond perfection. However, many of us struggle with perfectionism and the desire to have everything just right and just perfect. We use it as an excuse to keep our creations from going out to the world when really all we are doing is trying to avoid the judgment.
In this episode we are talking about just getting your work out into the world, and how to overcome the fear of judgment.
Have you ever been told something about business and it just didn't sit right? You want to believe it because the person who told you it was smart or they are successful, but it just sort of sticks you. That is what we are talking about in this episode - what are the truths and the lies sticking you in your business?
Tune in as we go through some examples to help you identify what the truth is, what is the lie, and what question can you ask to change it all and unstick yourself!
What if the difference between you having massive online classes and crickets, is whether or not you are delivering content that your audience actually wants?
My simple tip for you is to first ask your audience what they want and then deliver it!
I guarantee most of you are not doing this, but if you would do it,
which you probably won't, but if you started doing it, it would make such a massive difference in the results that you're getting, as far as how many people are watching your videos, how many people are signing up and registering for your classes, and how many people are purchasing your online products and courses.
Who is your ideal client? Let's avoid lazy thinking and get specific about who your offer is for. Why? Well think about yourself as a consumer, as a shopper, as a person looking for something specific online. When you find something, that is exactly what you are looking for, don't you go, oh my gosh, this is for me?
Let's get clear on who you are working with, so that those people are clear that you are the person who can help them! Tune in to this episode to find out how.
We are going to be talking today about over promising and over-delivering. Say what? You're like, "Lauren, don't you mean under promise?" No, I mean overpromise and over-deliver.
Today we are talking about online offers, online products, online services, and how to talk about them, how to market them, how to get your message out to the world.
So, first of all, let's recognize that you are going to be naturally over- delivering. Most of you are going to want to wow your clients. You're going to go above and beyond to do whatever is required to get them the results that they are looking for.
Now, the part that we don't tend to do is overpromise. In this episode we will cover how to make your big promise something that is going to get you and your clients excited to work
together!
So tune in to this episode to listen to all the tips I have so that you can wow your clients!
Do you promote for others on social media, either as yourself or as the person you are promoting for?
Listen to this episode for tips on the best way to do this and how to use it to your advantage.
Money follows joy but that doesn't mean you stop doing what you don't find fun, or to only do that which is fun for you. It's not an either or universe. It can be both. Sometimes, doing whatever it takes is what brings you to the place that will bring you more joy.
Listen to this episode for some questions and tools to create more ease with doing whatever is required.
You only prove something because you secretly believe the opposite is true.
For example, are you trying to prove you deserve the amount of money you are making in your job or business by working long hours or over delivering in an area? Or, are you offering free things in your business to prove you are not doing it for the money?
The thing is, when you give up proving you are good, nobody questions it. Whereas, if you are trying to hide something you secretly think you are, people will pick up on something not being quite right here and react accordingly.
Proving comes from either self-judgment or judgment from others. If you are reacting and resisting or aligning and agreeing to judgment, it is controlling you. What if you could instead function from choice?
One of the most frequent things that I hear from my students is "I can't help anyone because I don't know it all yet"! They believe they are not good enough or the best at teaching something. It keeps them stuck and not starting because they don't feel like they're far enough ahead yet. But here's the trick. If you have the 10% Edge, if you're one chapter ahead, you can actually bring people to where you are and then you can go further.
This is one of the questions I get asked ALL the time from busy entrepreneurs ... "Where should I focus my time?"
In this episode we will look at where you need to focus your time to get the greatest results. This includes getting clear on your targets, using the 80/20 principle to your advantage and doing time audits so you know where your time is spent and who can be hired to assist you.
Francesca is a brilliant businesswoman, the Worldwide Coordinator for Access Consciousness, my dear friend (and my neighbor!). She joined me as my special guest on a call within the Global Practitioner membership.
The conversations we had were truly amazing!
Find out more about Francesca go to https://www.francesca-fiorentini.com/
Kaitlyn Ash joins me today as we discuss branding and business! Kaitlyn has a background in event planning for the past 10 years and had an event planning company and when COVID hit, she pivoted into the coaching world. She's now sharing her marketing expertise to solopreneurs and mompreneurs. I want you guys all to dive into this world. Don't be afraid of these words like branding. She really makes it palatable, and I even put myself on the hot seat. So hope you all enjoy!
Want to know more about Kaitlyn? You can find her on Instagram at @kaitlyndanielleash
Today we are tackling the three myths of procrastination!
- Procrastination is all about fear. So one thing to realize is fear is not real. Fear is a distraction and it will always come up in order to distract you or tell you that you are afraid so that you don't move forward on whatever it is you are choosing to do. Just because you are feeling fearful doesn't mean that it is a good reason to stop.
- Myth number two is that you're procrastinating because you feel like you're not capable of doing that task. It's not that you're actually feeling like you're incapable of doing that task. It's that you feel like you need to get it right.
- Myth number three, high impulsiveness and distraction. This myth says that you are procrastinating because you're easily distracted. You are unable to focus or that you have a high level or tendency to follow bright, shiny things and be impulsive. Is it really true or do you just not desire doing the thing that you are procrastinating doing?
Tune in to this episode to find out how you can move forward on your tasks and to stop functioning from these myths!
Is it time to up your ask?
Are you feeling like you have plateaued, or everything has stopped, or nothing is moving forward? How much is that because you're setting your targets or your goals too low? Your targets should be a little bit... edgy, they should make you a little bit nervous. They should be exciting.
You should be like, "I don't know if I'm going to be able to hit that." That's how you know you've set enough of a target.
This is not just about how much money, how many members, how many people purchasing, how many people in your class, or how many people on your email list. This is about what you would like to create in the world.
So are you asking for enough?
Everyone has a story to tell, are you using your story to your advantage?
I've been noticing one common theme across my students is that they don't actually realize that they have a story to tell. And you probably will recognize this in yourself, if this is you, where you think that your past either doesn't matter or nobody would be interested, or you've already lived it and gone through it, and you're not interested in re-living it or talking about it.
Tap into whatever it is that has been a part of making you who you are today, those defining moments in your life, those defining events, those eras that you went through, that you know that you would never go back to. You've learnt so much from them, you've gotten so much awareness from them.
When you tap into that energy and that struggle, or those learnings moments, and you use it to weave into the story of how you overcame that challenge, or how you created the transformation, it is such a gift to your audience. And it actually allows your audience, your clients, your customers, your participants, whatever you call the people, to connect to you.
So, would you be willing to use your past to your advantage?
So what I am going to talk to you about today is not going to be easy to hear, but if you have a look at this for yourself, I guarantee you this is going to create a ton of freedom in your universe. And it is not what you expect. You hear a lot of people talking about being afraid to fail, and using that as a reason and justification not to start. What we are going to have a look at in this episode is, is it actually true that you have a fear of failure? Or is it something else? Tune in to this episode to find out more!
How many excuses are you using to not get yourself, and your amazing, brilliant content out to the world? This episode is about getting over yourself, and getting your list growing. Here are my five tips for doing just that!
- You don't have to be perfect to get out there... this is not about you.
- No one is paying attention to all the problems you think you have or the judgments you have of you.
- Get over the point of view that you have to be a tech genius to do this.
- You don't have to do this like anyone else.
- The more you do, the better you get.
If you are willing to change the excuses, reasons and justifications that stop you from being as successful as you really could be, then tune in to this episode!
If you are like me then you may have bright, shiny object syndrome. What is that? It means that you get very excited by what you are creating and you are all in and you are ready to get started. And then at some point you kind of lose interest and you really just want to kind of wipe your hands of it and move on to something new.
Sound familiar? Here are my top tips to get focused and stay on track!
- Instead of killing the project, ask yourself "Who or what do I need to put in place for this to continue?"
- Recognize that you may have a joy of failure...
- Ask yourself, "Am I playing a big enough game?"
Listen to this episode to find out all the details!
Hey guys, Lauren Marie here, the Non-Mom-Mom, coming to you from my home in sunny Sunshine Coast, Queensland, Australia, talking to you about the three reasons not to work from home with kids.
If these three reasons apply to you, then you should definitely consider not becoming a working mom that stays at home.
So number one, if you would like a predictable day, a predictable life definitely this is not for you. Are you okay with things coming
up on the fly and getting creative?
Number two ... if you like being told what to do. Do you actually like to work for yourself or would you like to have a boss?
And reason number three is if you would like to separate work and your personal life. If you want it to be separate, working from home is not going to work for you.
Tune in to this episode to find out more!
Episode number 9 - we’re talking today about 3 habits to adopt now to juggle family and business. Woo hoo!
The first thing I want to say about it is that you don’t have to buy into other people’s realities when it comes to being a working parent. There are a lot of people out there that find it very overwhelming, stressful, and who will be projecting at you all the time about how hard it is.
What’s your reality with working as a parent, and what if it didn’t have to be like anyone else’s? If you were going to create your reality with your family and your business, how would that be? It could actually be easy for you to juggle your family and business, and it could be created totally different.
My first tip to juggling family and business is to be willing to change on a dime, improvise, and be imperfect. This means not being attached to having a plan!
Number two is to do whatever it takes. Maybe you do have to get up an hour earlier. Maybe you do have to stay up after your kids go to bed and learn a new skill or study, or have that extra stream of income that you do while they’re sleeping. Do whatever it takes, and be really crafty and willing to get down and dirty.
Number three, is to each night look at your to do list and to pick a maximum of three things that you will complete the next day. This about recognizing where your energy needs to be and what is a priority for you that day.
To find out more listen to this episode, and subscribe to The Global Practitioner podcast to have all future episodes delivered straight to you!
Are the decisions that you're making in your business about the money? You're probably going, "Well, it's a business, shouldn't it be about the money?" Well, yes and no. Include money in your choices, but not make your choices about the money. Because when you do that you start to make your business and your life smaller and smaller. You stop choosing what is going to create your business and create your life and you start diminishing that in favor of, "Well, I can afford it, or this is the right choice based on the amount of money I have or I don't have". That is not actually going to create a greater future for you or for your
business.
So, when you're making choices, you want to ask, "What will this choice create?" And not have it be, "Can I afford this?". If you get a sense of the energy of those two questions, which one is more
expansive?
It's almost backwards, we think we have to have the money before we make the choice. Actually we have to make the choice, and the money will follow. Ask for money to show up, and allow the contribution of the universe to support you financially and in all other ways. Include the money in your ask, but don't make it about the money.
We're talking today about how to scale your online business, in particular three ways that I suggest you get started. So you have some revenue streams, you have some income coming in and you would like more and you would like your business to go bigger.
Firstly, start by increasing your reach and growing your audience. So you have your existing email list, you have your followers on Facebook and Instagram, and we want to increase that. The number one way to do that is to create consistent content. Your "followers" will find you if you are posting regularly, if you're sending regular emails and you're creating valuable and relevant content for them,
The second way is to grow your team. There is only so much you can do personally. Start wherever you're at, writing down everything that you do throughout your day. And on each item ask this question: Could someone else be doing this? There are some things that you need to do in your business and then there is a lot of other stuff that can be taken care of by someone else.
The third way is to position yourself as an expert. One way to really scale your online business is to become an expert and to position yourself as one. Look at what media media you can be featured in, or ask your current clients for testimonials and their stories of change since working with you.
So these are three quick ways of growing and scaling your online business. And if you would like to really dive in, subscribe right here to this Global Practitioner Podcast so you don’t miss anything!
Today I wanted to talk to you about the six words that you want to eliminate from your vocabulary as a successful Global Practitioner.
The energy that you are when you're talking and the words that you're using is a reflection of what you're creating in your life. So, are you aware of the words that you're using? Are you catching yourself when you're using words that are creating limitation, or destruction in your life?
And are you aware that it's not just semantics, it's actually creating a reality? So, by changing the words that you use, you can change what you are creating in your business and in your life. So, here are the six words that you want to stop saying: why, try, need, want, but, and never.
Today’s podcast episode is all about working from home. What I would like to do is give you the five things that I did that worked for me to create 500% of the income that I was making before I had my twins.
Number one is to choose to commit to yourself, your family, the money and life you would like to create, and the change you would like to see in the world.
Number two is to educate yourself and teach yourself new skills? What are you already good at? What could you learn that would be a valuable asset for creating an online business?
Number three is to just start. You don't have to have it all figured out, just begin!
Number four, look at what streams of revenue you can add to your life. You want to look at what you can add, rather than what to take away.
Number five, look at the top online businesses, bloggers, influencers, podcasters, or online course creators, and see what support you can be for those people.
If you would like more details, then tune in to this episode of The Global Practitioner Podcast!
Is work your guilty pleasure?
Now, if you hate working, if you hate creating, if you don't like making money, this is not for you. Please stop listening now, you're not going to enjoy this. But if you're like me and you actually love to create, and your work brings you lots of joy and money, then this is for you.
When I found out I was pregnant (with twins!), my biggest fear was that I was going to have to stop working and that I was going to have to give up what I do. There was a lot of guilt because I love working, and everyone required my attention!
What I found was that when I started to make choices that included me and my family, but were not based on avoiding guilt, I was able to do what I love and spend my time with the people I love without feeling guilty.
Wouldn't it be nice to hang up that guilt at the door and just leave it there? Listen to this episode to find out how I did it!
Today we're going to talk about the myths of time management, because I'm sure one of your greatest challenges is getting everything that you need or want to do in a day done. What I've done is put together some ingredients in this recipe of time mastery. Why manage time when you could master it?
Here are 3 unexpected ways to make more money (especially as a work from home mom). Number one, take care of your body. Number two, ask questions, and stop looking for the answers. And number three, ask for advice, not money. Wondering how doing this will make you more money? Tune in to find out.
Hi, I'm Lauren Marie and this is the beginning of a new adventure for me, the Global Practitioner Podcast. I thought I’d start out by telling you a bit about who I am and where I’ve come from that has gotten me where I am today.
I have been an entrepreneur my entire life. I've had a zillion jobs, several businesses, a few different careers. I've failed, probably more times than most people have ever started anything, and I've had some successes, as well. Really, I want to invite you to a possibility beyond failure and success. Right now is a great time to practice still having ease and fun, no matter what is going on.
Where would you like your business and your life to be in five years or ten years? Start looking at what you need to put in place today to be there.
For me I love creating, and I love business. I want to bring that joy to whoever is asking for more of that. If that is you, I hope you enjoy this podcast!