Ultimate Marketer | A Real Digital Marketing Podcast: Recent Episodes
Orlando Rios
Let’s get serious about marketing and business. Ultimate Marketer is your source for valuable insights on digital marketing and social media strategies. Join host Orlando Rios for a weekly introspective with expert guests so you can pull leads, make sales, and scale your online empire. New episodes every Tuesday!
Follow @orlandorios on Twitter and @imorlandorios on Instagram. Presented by DropkickAds.com!
It's a common question that has had many different answers since Facebook advertising first started. What is the best campaign structure to achieve optimal results?
In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
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It's a common question that has had many different answers since Facebook advertising first started. What is the best campaign structure to achieve optimal results?
In this episode, I'll review what seems to be working best for me and my clients as we enter Q4 2022.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.
Most think that Facebook lookalike audiences are dead – I did too. However, they can still be a gem if you think about them outside of traditional ways.
In this episode, I'll explain the best lookalike audiences to try for your Facebook ad campaigns at this time.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
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Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.
Google wants to make running ads less complicated and more reliant on machine learning. Is their new push of Performance Max the ticket?
In this episode, I'll go over why you should get familiar with Google Performance Max now and how it can help you and your business boost leads and sales on autopilot.
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When it comes to the pro wrestling business, it simply doesn't exist as it is today without Vince McMahon. With it being Wrestlemania weekend and with his recent interview on the Pat McAfee show, I thought it would be great to compile his lessons in being a great businessman.
In this episode, I'll go over what Vince says about negativity, being open to creative input, public perception, and planning the future in real time.
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For the past few months, I've been putting a lot of effort into growing my apparel brand with TikTok ads. There was a lot of failing in the beginning, but now I'm seeing why so many others are adding this platform to both organic and paid efforts. In this episode, I'll share what you should do now no matter if you plan to run ads on TikTok, how I set up my campaigns, and how I approached creative.
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Some in the marketing community are pushing broad audiences in Facebook advertising. But is it that black and white?
In this episode, I'll explain when and why it may be useful depending on your circumstances.
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With changes to Facebook's ability to track pixel events and build a bigger audience of high-value customers to mirror, has the lookalike audience died?
In this episode, we'll discuss the best targeting options at the start of 2022 and the reasons you may want to consider changing your paid social advertising strategy.
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Would having potential customers on Facebook and Instagram purchase your products without leaving the platform hurt or help sales?
In this episode, we talk about the Shopify and Commerce manager connection, my recent campaign attempt with On-Facebook purchases, and if this is the future.
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Having a full understanding of your business health is vital. If you don't keep accurate track of the impact of your marketing efforts, how do you know where to allocate time and resources?
In this episode, I'm going to talk about a new metrics app for Shopify that is making life easier for anyone advertising on Facebook, Instagram, and more.
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It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on.
In episode two of this two-part series, we'll go over crafting your Facebook and Email campaigns for maximized conversions during the big sale.
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It's time again for what should be the best sales day(s) of the year for e-commerce brands. If you're not prepared already, you better get a move on.
In episode one of this two-part series, we'll go over crafting your promotion and how to get the best out of online traffic.
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Have you noticed some performance degradation with your Facebook remarketing campaigns? You're not alone. Ever since iOS14, remarketing audiences have been getting smaller and, therefore, less effective.
In this episode, I'll go through the exact build of a remarketing ad set you should consider using for the best possible results. Hint: bigger is better!
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Over the last few months, I've managed over $500K in Facebook Ad spend navigating around the Apple update that most ad buyers feared. Now I'm not so scared.
In this episode, I'll share some of my findings in audience building, prospecting campaigns, and attribution whether you're just getting started or a point of scale.
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Would changing how you start your day have an effect on your creativity and productivity?
In this episode, I'll share my keys to a successful day and why what you do in the morning is the foundation of success.
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With the latest apple update, you may have noticed fewer data in your Facebook ads metrics. And while it's what we were all expecting, there may be a well-known hero coming to make things right again.
In this episode, we'll discuss how Shopify will help our efforts to acquire new customers and why it's in their best interest to do so.
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With everything going on in digital marketing and the world, is it really possible to start a new e-commerce brand? Better question, is it the smart thing to do?
In this episode, I'll let you in what I've experienced so far in launching my new tangible goods business. New Shopify store, new pixel, new everything!
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The anti-Facebook Apple update is officially here and is rolling out to iPhones at this very moment.
In this episode, we'll discuss what the next few weeks will look like in Facebook advertising, how to rise above the noise, and ideas for future campaigns. Plus, the actions you should take to keep your account in the best shape possible.
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Have you noticed Facebook ads attribution to be a little off lately? It's not you, and it's likely not your ads either.
Things are changing, and cookies may be on the way out. But it's all not doom and gloom! We have to be smarter and get a little old school with our reporting.
In this episode, I'll talk about what's new and how to see a full scope of your ad paid ad performance concerning your business.
Follow Host Orlando Rios:
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LinkedIn: Orlando-Rios
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Visit https://dropkickads.com and use code ULTIMATE for 10% OFF any service.
Have you diversified your paid customer acquisition strategy, or are Facebook ads your only play? While Facebook ads are still king, it's always a good idea not to have your eggs all in one basket.
In this episode, I'll discuss how to get started with YouTube In-Stream video ads, including the audiences you should target and the creative must-haves.
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LinkedIn: Orlando-Rios
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Who is ready for a little vacay after a crazy year? In this week's episode, I'm going to detail how I haven't paid for a flight or hotel in over a year just by utilizing rewards on my Facebook and Google ad spends. Buckle up!
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We're back with a new episode and this week we're talking about some of the latest thoughts and strategies going on in the world of Facebook ads. Is it time to start really thinking more about top-of-funnel content and non-conversion-based campaigns? We'll discuss.
Follow Host Orlando Rios:
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Joe DeFranco is a world-renowned strength and conditioning coach who started his business out of a 500 square foot storage closet in 2003, known for training top NFL athletes and WWE legends Triple H and Stephanie McMahon.
In this episode, we'll hear his story about building his gym and brand through pure grit and determination, his early adoption of content marketing, and his utilization of social media to boost his brand.
Robert Althuis is the founder of a mindfulness organization that helps clients and businesses find their way and is also the author of the new book "Never Enoughitus" a story of success, emptiness, and overcoming.
In this episode, we'll discuss how to find what you really want as an entrepreneur and how to make sure life doesn't pass you by.
One of the positives of Twitter in 2020 was the growth of a new marketing community looking to network, make friends, and really just be there for each other.
The initial catalyst for #MarketingTwitter was Christina Garnett, a digital marketing strategist and social listening analyst.
In this episode, we'll talk with Christina about the Marketing Twitter community as well as best practices for the platform.
Follow Host Orlando Rios:
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We're kicking off the new year with questions from YOU!
In this episode, we talk about Facebook ad performance, growing Instagram followers, Google search on a budget, and more.
Follow Host Orlando Rios:
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Apple's upcoming iOS14 update may impact Facebook advertiser's ability to target and track customers as we currently know it. So how is Facebook reacting, and why is this important to you?
In this episode, I'll go through the actuality of these changes having an impact, why Facebook's retaliation campaign is laughable, and most importantly, how this all affects you as a marketer.
Follow Host Orlando Rios:
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We continue the get-to-know-me series with the next stop on my career path, a three-year stint as social media coordinator at Fleshlight.
In this episode, I'll tell you how I ended up working at this adult novelty company, why I'm amazed I survived, and the lessons I learned from the experience.
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When I was 19, my life was hit by an event and an interest that thrust me into entrepreneurship.
In this episode, I'll tell you the story about how I started my first business – a nationally distributed music magazine, which then spawned the launch of a music festival.
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If you're not utilizing email marketing correctly, you're missing out on increased customer lifetime value and so much more.
In this episode, I'll go through my recommended email marketing flows and setups, as well as how you should think about and utilize your email list.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
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Want to try Klaviyo for free? Hit this link...
https://tagus.in/getklaviyo
It's not a matter of if, but when your ad access or account will be restricted or disabled by Facebook.
In this must-listen episode, I'll go through my personal experience and how you can prevent the ultimate disaster for your business.
Follow Host Orlando Rios:
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Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series!
In episode two, we'll go through setting up Facebook ad campaigns for past and potential customers and taking full advantage of email lists.
Follow Host Orlando Rios:
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Black Friday and Cyber Monday 2020 weekend is quickly approaching, and we want to get you ready with a special two-episode series!
In episode one, we'll go through the elements of choosing successful sales offers, the core promos you need to have, and why a dedicated traffic lander may be your key to success. Follow Host Orlando Rios:
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Xenia Muntean is the founder of Planable, a content marketing collaboration platform.
In this episode, we learn about the importance of content, the best way to manage it in today's fast paced world, collaborating with new platforms like TikTok and Reels, and more!
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Nicholas Hinrichsen is a serial entrepreneur that co-founded a peer-to-peer car selling service he and his partner ultimately sold to Carvana.
In this episode, we discussed the process of starting, funding, and eventually selling a company. We'll also learn ways to identify winning ideas and moving forward on them.
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we've got a Facebook Ads update that will impact how you design images for your campaigns. We're super stoked about it!
Follow Host Orlando Rios:
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John Vuong is the owner of Local SEO Search in Canada and host of the Local SEO Today podcast.
In this episode, we reminisce on the days of the Yellow Pages, the current state of SEO, and the latest strategies to compete in local markets.
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Our Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way.
In this episode, we talk with Jeroen Corthout, co-founder of Salesflare, a CRM that helps automate your data and build relationships.
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Genevieve Piturro is the founder of the non-profit organization Pajama Program and now the author of a new book, Purpose Passion and Pajamas (How to transform your life, embrace the human connection, and lead with meaning).
In this episode we talk about her initial career as a TV marketing executive, starting and running a non-profit, finding your true calling, and adding purpose to our life and work.
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Dr. Judith Briles is a publishing and book marketing expert, appropriately known as "The Book Shepherd."
In this episode, we discuss how to mover forward on a book idea, organizing and preparing the content, and ultimately publishing and marketing the final product.
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Nick Loper is a master of the side hustle. Appropriately, he's also the owner of the website Side Hustle Nation!
In this episode, we discuss the early years of affiliate marketing, side hustles you can start now, and how to transition to true semi-passive income
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss the two biggest mistakes people make when setting up Facebook ad campaign targeting sets. If you're running Facebook ads, you need to know this!
Follow Host Orlando Rios:
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Pia Silva is an author, speaker, and all-around badass in branding and business development.
In this episode, we discuss turning something you love into a business, planning vs just doing, pricing yourself, and how to get out of a plateau.
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss the top three reasons businesses have trouble scaling.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
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LinkedIn: Orlando-Rios
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Use promo code ULTIMATE to save 10% at DropkickAds.com.**
Alban Brooke is the Head of Marketing at Buzzsprout, a podcast hosting and tracking platform.
In this episode, we discuss starting a podcast and building an engaged listening audience.
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Breaking news overnight as President Trump has announced he will ban TikTok via executive order as early as today.
In today's episode, we will discuss as well as share results from my Twitter poll last night. The results are surprising!
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While Facebook ads (for the most part) is king, there are still several other platforms that should be utilized in some way with your marketing efforts.
In this episode, we will take a look at how marketers could and should utilize Google, LinkedIn, YouTube, and more.
Follow Host Orlando Rios:
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss Google Search Ads including choosing keywords, using match types, and cutting wasteful spending.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
**Please subscribe, share, and rate this show!
Use promo code ULTIMATE to save 10% at DropkickAds.com.**
Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss a morning regimen that will get you ready to work at full efficiency.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
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LinkedIn: Orlando-Rios
**Please subscribe, share, and rate this show!
Use promo code ULTIMATE to save 10% at DropkickAds.com.**
Our new Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way.
In this episode, we talk with Eric Bandholz. Eric is the founder of Beardbrand, a men's grooming product company with a YouTube following of over 1.5 million.
Follow Host Orlando Rios:
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss the elements of a landing page that convert leads and purchases.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
**Please subscribe, share, and rate this show!
Use promo code ULTIMATE to save 10% at DropkickAds.com.**
There is a real possibility that TikTok could be banned by the United States government. No joke! We'll talk about this development that's brand new today.
We also take your questions on Facebook dynamic creative, the best Shopify apps, getting featured in blogs, and more!
Follow Host Orlando Rios:
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Steven Young is a world-renowned and award-winning wedding photographer and entrepreneur.
In this episode, we talk about the world of wedding photography, rebranding, and competing in cutthroat markets.
Join the Ultimate Marketers Facebook Group!
Follow Host Orlando Rios:
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss Google Discovery Ads – a new campaign placement within the Google universe.
Follow Host Orlando Rios:
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Our new Founders Series features the stories of entrepreneurs and the businesses they created. We will learn how their ideas went from concept to launch and all of the wins and losses along the way.
In this episode, we talk with Evan Golub. Evan is a co-founder of the Wana app, a community that fosters hope, direction, and healing for people with chronic and invisible conditions.
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss Twitter Voice – a new feature rolling out on Twitter that will turn your spoken messages into audible tweets.
Follow Host Orlando Rios:
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Kurt Nelson is a behavioral scientist and an expert in understanding human motivation.
In this episode, we talk with Kurt about self-motivation, improving decision making, irrationality, and how studying human behavior can impact marketing.
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Follow Host Orlando Rios:
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge and thought bombs to help YOU become a marketing and business superstar!
This week, we discuss why we should reconsider the franchise and affiliate model of opening and running a business. We'll be using CrossFit and their recent PR nightmare as an example.
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Benjamin Shapiro is a brand development and marketing strategy expert. He's also the host of the MarTech podcast.
In this episode, we talk with Benjamin about branding, consumer research, social and content marketing, and podcast growth in reference to Joe Rogan's new deal.
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Follow Host Orlando Rios:
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Marc Andre is a blogger and entrepreneur that has created and sold blogs for a total northward of $1.5 million by turning hobbies into hustles.
In this episode, we talk with Marc about what makes a hobby profitable, building and monetizing a blog, and determining the value to sell.
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Michael Bernoff is a leader in personal and professional development and is the author of the forthcoming book, "Average Sucks."
In this episode, we discuss work ethic, how convenience ruined our confidence, and creating automatic behavior.
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In this episode, we answer your questions on the importance of SEO, proper local-based Facebook ads, the key elements to successful landing pages, and more.
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Twitter: @OrlandoRios
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In this episode, we discuss why Facebook recently decided to scrap mandatory Campaign Budget Optimization, how to deal with ad trolls, and my new favorite Shopify App.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
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Save 10% with code ULTIMATE at Dropkickads.com
Laura Rike is a consultant to businesses, entrepreneurs, and influencers that want to make an impact on Pinterest.
In this episode, we discuss the state of Pinterest in a marketing plan, new ways to utilize the platform, and how to find and measure success.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
Christopher Lochhead is a three-time Silicon Valley CMO, author, and chart-topping business podcaster.
In this episode, we discuss the state of marketing and business, the impact of a looming recession, job automation, and how to niche down so you can be legendary by being different.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
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Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar!
This week, we discuss Google observation audience ads and why they should be part of your total paid ad strategy.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
Laura Bull is a branding and marketing expert, was the youngest marketing executive ever at Sony Music Nashville, and is the author of a new book, From Individual To Empire.In this episode, we'll discuss her work with branding musicians at Sony Music Nashville, the death of 1960's marketing, and the five P's of thriving influencers.
*Note: This podcast was recorded late pre-pandemic in late February.
With a global pandemic in motion, many aspects of daily life and business have changed. For the Amazon seller, this is no different.
In this episode, we talk with our friend and Amazon expert Greg Bastin of Opportuniteas supplements. We'll talk about how the entire landscape has changed for Amazon sellers and what the future looks like from here.
Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar!
This week, we discuss Facebook static ads and why they should be part of your ad set arsenal.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
AJ Harbinger is a relationship and networking expert and founder of The Art of Charm.
In this episode, we discuss building personal and business relationships virtually and in person, including how to get over fears of introduction, remembering names, social confidence and more.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Welcome to Saturday Marketing Superstars, a weekly edition of the Ultimate Marketer Podcast that offers quick knowledge bombs to help YOU become a Marketing Superstar!
This week, we discuss Facebook lookalike audiences and how to make sure you're fully utilizing them.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
Carlos Gil is the author of The End of Marketing and is an acclaimed speaker and expert on personal branding.
In this episode, we talk about becoming resourceful, the ethics of marketing during a pandemic, and how marketing and business will now be forever changed.
Follow Host Orlando Rios:
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LinkedIn: Orlando-Rios
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Marketers and business owners have a lot of thoughts running through their heads right now. None of us have ever faced something like this before and we're all feeling some uncertainty.
In this episode, we'll answer your questions about spending on Facebook ads, Google search ads, learning opportunities, and more.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Please subscribe, share, and rate this show!
With the uncertainty we're all facing right now during the Coronavirus crisis, we felt it was necessary to address some of the thoughts and questions many business owners and entrepreneurs may be having.
In this special edition episode, we'll discuss what being an entrepreneur is (and isn't), creating a contingency plan, what to do with Facebook Ads, creating opportunity and more.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
For Show Notes and awesome ad help, visit DropkickAds.com
Daniel Harmon is the co-founder of the Harmon Brothers ad agency, which is responsible for over 1.5 billion video views and over $350 Million in sales. Some of their biggest successes include ad spots for Squatty Potty, Poo-Pourri, and Purple Mattresses.
In this episode, we discuss the formation of their biggest campaigns, the core principles to great video ads, great content on a low budget, tips for writing scripts, and creating quality productions.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
For Show Notes and awesome ad help, visit DropkickAds.com
David Mandell is a serial entrepreneur, having co-founded several companies and is also a mentor for TechStars, helping startups and entrepreneurs at various points of their development.
In this episode, we discuss the characteristics of a great CEO including when to scale, seeking capital, building a team, company culture, and when to call it quits.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
In this episode, we'll take your questions on Facebook ad failures, customer lifetime value, utilizing email campaigns, and more.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Melissa Guller is the Head of Marketing Engagement at Teachable, a platform that helps people create and sell online courses.
In this episode, we tackle the hurdles and simplify the steps of creating and selling an online course. We also hear amazing success stories that will leave you inspired, no matter what you're an expert in!
Show Timestamps available at https://dropkickads.com/podcast
Follow host Orlando Rios:
Twitter: @OrlandoRios
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LinkedIn: Orlando-Rios
Sharon Vinderine is an award-winning entrepreneur, the founder of Parent Tested/Parent Approved, and has been featured on over 200 shows.
In this episode, we discuss trust-building, creating a community, finding the right team, and the next wave of entrepreneurs: kids!
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Brendan Kane is an innovative strategist for Fortune 500 corporations, brands, and celebrities. He’s also the author of One Million Followers - how he built a massive following in just 30 days.
In this episode, we discuss building a social following, how to fix low engagement, create better content, and his case study on working with Taylor Swift.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
John Delvecchio is an investment, trading, and portfolio expert and a best-selling financial author.
In this episode, we discuss ways entrepreneurs can plan for their financial futures using the market and retirement accounts.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
Brant Pinvidic is a television producer, Forbes columnist, and author of the 3 Minute Rule.
In this episode, we discuss how to prepare and deliver the perfect pitch. We also hear his amazing story about pitching Levi Stadium to Vince McMahon for WWE's coveted Wrestlemania event.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
AJ Adams is a personal branding expert, marketing consultant, and the self-proclaimed King of Brand Attraction.
In this episode, we discuss growing your personal brand, leveraging LinkedIn, creating social content, and adults on TikTok.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIn: Orlando-Rios
With the new year in full swing, Orlando lets you in on his new Facebook ads testing strategy and how to build and utilize the elusive Super Lookalike audience.
Plus your questions will be answered on YouTube marketing, starting a business, Shopify vs WooCommerce, and more!
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIN: Orlando-Rios
Show Timestamps and Notes:
https://dropkickads.com/podcast
With 2019 winding down, Orlando takes a look back at some of his favorite interview segments of the year.
Revisit digital marketing gold like Amazon marketing with Greg Bastin, video testimonials with Patrick Tedjamulia, brand advocacy with Carlos Gil, and more!
This is the final Ultimate Marketer episode of 2019.
Brett Campbell is an Australian entrepreneur that founded two of the fastest-growing companies in fitness and online marketing in his country.
In this episode, we discuss what it means to be an entrepreneur, the process of scaling your business, and when to hire help and build a comprehensive team.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIN: Orlando-Rios
Show Timestamps and Notes:
https://dropkickads.com/podcast
What Spotify did with their recent Wrapped campaign was brilliant. Why did it work and what can you take from it to apply it to your marketing? We'll dissect.
Plus, we Orlando will answer your questions on Facebook video, Google Display, affiliate programs, when to hire help, and more!
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIN: Orlando-Rios
Brought to you by Dropkick Ads.
Patrick Tedjamulia is the CEO and Founder of VideoPeel and was an early member of Facebook's Ad Manager development team.
In this episode, we discuss increasing customer trust with the use of video testimonials and his early days helping to develop Facebook's Ads Manager platform.
Follow Host Orlando Rios:
Twitter: @OrlandoRios
Instagram: @IMOrlandoRios
LinkedIN: Orlando-Rios
Brought to you by Dropkick Ads.
If you're scrambling to put together a last-minute Black Friday / Cyber Monday campaign, this episode is for you.
Learn how to properly set up an offer, create Facebook and Google sale campaigns, and put yourself in a position to make the best of the time you have.
Have questions? Tweet @OrlandoRios or follow @imorlandorios on Instagram.
Also, check out the Dropkick Ads sale at DropkickAds.com/bfcm!
Mike Pachan is CEO of Mountain Made, a Colorado-based CBD company that makes products with a focus on athletes and those with active lifestyles.
In this episode, we discuss the growth of the cannabis industry, the differences in strains and products, and the difficulty of marketing in avenues not yet accustomed.
Show Timestamps:
https://drpk.me/um7-mikepachan
Official Site:
https://dropkickads.com/podcast
Follow:
Instagram @imorlandorios
Carlos Gil is an international keynote speaker, award-winning digital storyteller, and author of the new book The End of Marketing.
In this episode, we grapple with the new direction of brand growth through personalization, the state of Snapchat, Instagram, and tips on utilizing Twitter for business. We also talk about pro wrestling nostalgia and the ironic comparisons to how we promote.
Show Timestamps:
https://drpk.me/um6-carlosgil
Official Site:
https://dropkickads.com/podcast
Follow:
Instagram @imorlandorios
Kari DePhillips has been named by Thrive as a "limit-breaking female founder" and referred to by NBC News as a "CEO who takes job perks to the max."
Founder of The Content Factory, Kari runs her team 100% remotely providing award-winning SEO, Social, and PR services around the globe.
In this episode, we discuss managing a remote team, how businesses should and shouldn't leverage SEO, and marketing inclusively.
Brought to you by DropkickAds.com
Follow @imorlandorios and @dropkickads on Instagram.
Please subscribe, share, and rate this show!
Show Timestamps:
https://drpk.me/um5-karidephillips
Official Site:
https://dropkickads.com/podcast
What does it take to start a business selling products on Amazon?
In this episode, we talk with Greg Bastin, the founder of Opportuniteas – a natural supplement company that sells primarily on the Amazon marketplace. We'll discuss the tools, practices, and roadmaps he used to launch his business as well as the good, bad and the ugly of the supplement industry.
Follow @imorlandorios and @dropkickads on Instagram.
Visit DropkickAds.com and use code ULTIMATE for 10% Off any service.
Would your business survive if Facebook as an advertising platform went away?
In this episode, we'll discuss the questions that Facebook is facing from government officials and how this could impact small businesses and the online marketer. We'll also talk about platforms like Shopify and answer more of your questions.
Follow @imorlandorios and @dropkickads on Instagram.
Visit DropkickAds.com and use code ULTIMATE for 10% Off any service.
On this week's episode, Orlando breaks down what you should be doing NOW to win Black Friday. Other highlights include alternate ad platforms, solving pixel issues, shirt brand marketing, Facebook objectives and more of your questions answered.
Hosted by Orlando Rios. Brought to you by DropkickAds.com!
It's the Ultimate Marketer kick-off show! In this inaugural episode, we set the foundation and goals for this podcast, discuss Many Chat's new text message marketing feature, and answer your questions on Clickfunnels, CBO, Facebook ads, and more!
Hosted by Orlando Rios. Brought to you by DropkickAds.com!