B2B Growth Think Tank: Recent Episodes

Adam King

(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish.

The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask…

“With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?”

No hype. No false promises. Just real strategies that work!

Join Adam each week as he and his expert guests discuss growth strategies, ideas and insights.

BUT it's a little different to other "interview" shows too...

Each week Adam and his guests help another business owner on "The Virtual Hotseat”, by masterminding actionable solutions to a specific challenge they're currently trying to solve in their business.

And you too can have your challenge featured on the show! Send in your challenge to thinktank@thinklikeafish.co.uk answering the question...

"What challenge are you facing in your business that, if you could solve it in the next 90 days, would have a huge impact on your growth?"

And I'll look forward to collaborating to help you fix it on the show! 🙂

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As cash flow and profit always win the day, it’s vital to measure and track your numbers, finances and KPI’s, not only be able to accurately project your growth accurately, but by doing so you’ll uncover hidden opportunities that - with a small shift - could give you a radical boost to your sales and profitability.

Which is why you're gonna get a tonne of value from today's conversation with Adam Hoeksema.

Adam has built a successful business helping over 40,000 businesses to see how making small changes can have a dramatic impact on revenue, cash flow and profitability.

He does this as the Co-Founder of ProjectionHub, where since launching the company in 2012 with his brother, they provide software, templates and consulting services to create financial projections for investors, lenders and internal planning.

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“We’re having a big challenge around hiring at the moment.

For each position we probably receive 300+ applications. Between reviewing CVs, cover letters, projects, phone interviews, and in-person / video interviews, we probably spend upwards of 40 hours finding each hire.

We have started using a recruiter, which has cut the time that we spend to about 10 hours per position, however, we now pay a great deal in fees.

Any ideas on how to improve things in this area?"

This is today’s listener question that Adam King and his guest Adam Hoeksema from Projection Hub brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth is Csaba Borzasi.

Csaba is a master of the timeless fundamentals of the “ultimate persuasive skill”: direct response copywriting.

He’s a former psychology researcher who has combined this skill set with copywriting in a pretty cool and unique way, breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time, while documenting his process through daily YouTube videos.

Today as Founder of Game of Conversions, he helps ambitious businesses convert more casual leads into high-AOV customers and plug the holes in their “leaky” marketing and sales processes.

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“Challenge: making my message crystal clear to a potential client, and making it stick. I don’t want to feel like I'm pissing people off with my message. How to do so in a way that adds value, gets interest and doesn't feel slimy?

This is today’s listener question that Adam King and his guest Csaba Borzasi brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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In the final part of my series on Strategic Alliances, I'm sharing types of strategic alliance agreements and contracts that maximise profit and avoids rip offs.

Not every Strategic Alliance requires a formal contract or agreement, especially things like co-marketing, podcast appearances or other forms of exposure.

But when there's money, resources or a transfer of IP involved, it can make more sense to understand how these should be structured to protect each party. Just in case...

So check out the episode to learn about your options!

And make sure you check out the rest of the episodes in the series:

Episode 1: What is a Strategic Alliance? (& Why It's The Marketing Strategy That Consistently Outperforms Everything)

Episode 2: 14 Reasons Why You Should Use Strategic Alliances For B2B Business Growth

Episode 3: The REAL Power of Strategic Alliances For Any Business With Ambitions For Growth

Episode 4: The 8 Most Popular And Profitable Types of Strategic Alliances For Small, Medium & Large Businesses

Episode 5: How To Select Your Perfect Strategic Alliance Partner: Tips For Choosing A Players

Episode 6: Why Most Strategic Alliances Are Doomed From The Start (& What To Do Instead)

Episode 7: How To Generate Leads & Clients With Strategic Alliances: 10 Specific Examples

Episode 8: Strategic Alliances For Maximum Exposure, Building Authority & Winning New Business: 10 Simple Ideas

Episode 9: 10 Surprisingly Powerful Ways to Build Your Business through Strategic Alliances

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In part 9 of my mini series on Strategic Alliances, I'm going to show you

I’m going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered.

A few of those ways are...

  1. Advisors for your Board to help you grow
  2. Raise money to help you grow and scale
  3. Invest in others to help them grow and scale

Listen to the episode to get all 10!

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In part 8 of my mini series on Strategic Alliances, I'm going to show you 10 examples of ways that you can use Strategic Alliances in your business that you may never have considered to get more exposure, build your authority and win new business that you may never have considered.

Here's just a few of them...

  1. Podcasts for you to be a guest on
  2. Contests/ Giveaways for you to be a part of
  3. Summits/ events to speak at
  4. Introductions to key people to help you grow

Listen to the episode to get all 10!

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In part 7 of my mini series on Strategic Alliances, I'm going into more detail about how to use them to generate leads, without spending a penny!

I’m going to show you no less than 10 different ways that you can use Strategic Alliances to generate leads and clients for your business that you may never have considered.

Here's just a few of them...

  1. Co-create a product or service
  2. Host a workshop together
  3. Swap solo emails or articles
  4. Host a group giveaway

Listen to the episode to get all 10!

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In part 6 of my mini series on Strategic Alliances, I'm going to show you how to avoid the mistakes most make when setting up Strategic Alliances and at the end show you a bunch of examples of how to avoid them.

Because the truth is most potential strategic partnerships are doomed from the start.

I don’t mean to be negative, but it’s true.

Just think how many people you’ve had a “coffee date” with after meeting them at a networking event where you both agree it makes sense to refer business each other's way.

How many referrals and leads came from this? I’m going to guess at not many.

Maybe you got a few, but nowhere near the level of benefit and growth potential that there could have been for both of you.

This happens because neither side took the initiative to make partnering an attractive proposition. One that’s easy to say yes to and has clear benefits and expectations for both parties.

Simply reaching out and asking if they know anyone they could refer you to isn’t going to work very well...

You need to get a little more creative than this if you’re going to get engagement and buy in from any potential partner.

Armed with this knowledge, and the strategic foresight to understand the HUGE upside to partnerships, it’s not the wisest decision to leave things up to chance.

YOU have to be the leader here.

The key to getting someone interested in partnering with you, is to present it as an opportunity that gets THEM excited about partnering with you by offering specific ideas for how you can support each other.

These individual ideas eventually combine to form your Strategic Alliance Programme.

This Is How You’ll Stand Out

Don’t do what most people who try (and fail) to build a Strategic Alliance Programme by making the other person do the work or try to figure things out. People are too busy for that when they don’t know you.

So come up with ideas that are easy for them to say yes to.

And if you want some to start you off, listen to the episode!

Because when these partnerships develop, inbound referrals and leads become more consistent and opportunities close faster.

When you take a well structured and strategic approach to partnering, you go from being a nice idea your partners “might” get around to helping some day, to an irresistible “Business Growth Partner” they can’t stop raving about.

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In part 5 of my mini series on Strategic Alliances, I'm going to show you a simple way to make a list of your perfect Strategic Alliance partners, and give you a few real life examples at the end to help you visualise doing this for yourself.

The first step is to define the types of partners you would like to have in your “crew”.

You’re going to want to create an initial list of 20-30 non-competing business types. These are your potential partners and referral sources.

Think about the types of non-competing businesses that sell or provide services or products to your ideal clients, either before they need your service, instead of your services or after they have used your services.

What do they do? What services do they offer?

A Few Examples

Let's say you’re a mortgage broker specialising in first time mortgages.

It doesn’t make sense to pair up with another mortgage broker, but it makes a lot of sense to look for successful estate agents who might be willing to partner with you to share clients. Any first time buyers that enquire, or they help to have an offer accepted are going to need help with mortgages.

But as you’re a mortgage broker who specialises in first time buyers, you’re not going to be a competitor to another broker who specializes in, say, mortgages for self employed contractors.

So you could partner with those too, even though you may at first glance consider yourself in competition with each other.

Another example is if you are a Financial Advisor you could look to partner with an Accountant or Divorce Solicitor.

They are in a prime position to know when their clients need an advisor, and you are in an ideal position to know when your clients may need their services.

Or if you sell to small businesses, then you could develop partnerships with other businesses that work with small business owners.

Think banks, accountants, insurance brokers, solicitors, printers, graphic designers, web designers, software companies, IT consultants, leadership trainers, HR trainers, sales trainers…

Hopefully you’re starting to see the size of the opportunity with this!

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In part 3 of my mini series on Strategic Alliances, I'm talking about some of the most popular and profitable types of Strategic Alliances that you could use in your business.

Seriously, this will open your mind to the possibilities around strategic alliances you've probably never thought, with some practical examples of them in action.

By the end you’ll have 8 different ideas for how to use Strategic Alliances, so you can start to develop your own ideas on how to use them profitably!

A few of the 8 types...

  1. Reactivating Inactive Buyers
  2. Endorsements
  3. Up/Cross Selling
  4. Distribution

Discover all 8 by listening to the episode!

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In part 3 of my mini series on Strategic Alliances, I’m going to show you how Strategic Alliances can boost your client generation and profits very quickly.

But first, what I’d like to really encourage you to do from now on, is to really think about the concept of access as an asset.

In the case of Strategic Alliances, you’re getting access to other people's network, audience, client base, knowledge, connections, etc. which in turn becomes an asset for your business.

Access Is Also An Accelerant

Access for you, to your partners audience and network, is an accelerant for your business.

It speeds up how you get in front of your ideal clients.

It cuts the time you need to spend building trust with prospects, as your recommendations and endorsements come with that already implied and built in.

Can you see when you get this, how you can attract clients to your business, and potentially earn revenue in a way that you’ve never had before?

It Works BOTH Ways

The real benefit of Alliances though is that access isn’t just an asset and an accelerant for you, but also an asset and accelerant for others that you can help. Both for your partners, your clients, their clients, their friends, their families.

Once you increase your access, you can then use this to provide others access to things they didn’t have before. Which accelerates your reach and exposure to their network, and further increases your access. And so it goes on…

The network effect here is exponential, and offers huge benefits to everyone in it.

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In part 2 of my mini series on Strategic Alliances, I cover some of the major benefits of Strategic Alliances, so that by the end you’ll know 14 reasons why you should use strategic alliances for B2B business growth.

Seriously, this will open your mind to all the possibilities around strategic alliances you've probably never thought.

By the end you can start to develop your own ideas on how to use them in your own business!

So let’s look at a few of the 14 reasons...

  1. Increase market penetration...
  2. Develop new business opportunities through new products/services...
  3. Diversify your product/service offering to your current client base...
  4. Reduce costs...
  5. Leverage resources others have invested in...

Discover all 14 by listening to the episode!

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This is the first part of my series on Strategic Alliances, and why they can literally transform your business.

Strategic Alliances are so effective because one of the most reliable ways to grow your business is...

To get other people to help grow it for you!

Why would other people want to help you to grow your business you may ask? It’s quite simple really…

By helping them grow theirs too!

In simple terms, this means creating relationships with specific people and businesses that sell to the same buyers you do, but offer a different solution.

You don’t compete with each other, you complement each other.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Jose Palomino.

Jose is an expert at identifying the multiple areas in a business that are constraining revenue , and the multiple points which can be leveraged to maximise hidden opportunities for growth.

He’s the Host of The Revenue Throughput Podcast and Founder of Value Prop Interactive where he helps business owner-operators gain control of their revenue and profits using his proprietary Revenue Throughput System", a unique process that diagnoses the volume and velocity that a business converts opportunities into revenue and gives his clients a high-level view of their business and a clear game plan for explosive revenue growth.

Now doesn’t that sound pretty intriguing?!

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How do I compete with low cost or overseas outsourced providers and show the real ROI of working with us?”

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Have you ever thought about what would happen if you couldn’t go to work for a week, or a month, or even two months?

How would you deal with it? Would things be able to continue without you, or would things grind to a halt?

I've only ever really considered this question as a "thought exercise"...

Until it actually happened to me in July when I was taken to hospital by ambulance, spent 5 days there and a further 6 weeks pretty much bedbound on medication that made it very difficult to think, let alone work!

So as regular listeners may have noticed a change in the release schedule, this is the first time I've been able to record an update as to the reason why, and exactly what happened.

Plus I give some thoughts about what you can learn from my ordeal, how it's impacted my mindset, my business and how I'm looking at the future with renewed enthusiasm as I continue my recovery!

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Simon Severino.

Simon has a pretty impressive skill set that he uses to help business owners in SaaS and services to double their revenue in just 90 days.

In fact, he not only helps, he GUARANTEES it!

He’s the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints® Coaches which offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, a member of Duke Corporate Education and host of The Strategy Sprints Podcast.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How do you create repeatable and scalable services that clients want to buy, pay a premium for and gets them results?”

Click here to listen / watch the Virtual Hot Seat with Stefan

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“My challenge is that as a digital agency, we have a menu of things we can do for clients, and this means that everything we do is customised to each client.

This makes both the sales cycle and delivery of services longer and unpredictable. It also means that we are often price compared against other agencies, resource heavy and our margins are tight which makes it a real challenge to scale.

How do you create repeatable and scalable services that clients want to buy, pay a premium for and gets them results?"

This is today's listener question that Adam King and his guest Simon Severino brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Stefan Smulders, founder of Expandi.io.

Now Stefan is someone who I know is going to blow your mind a little by sharing some of his most powerful, practical and ready to use strategies to improve your LinkedIn game.

Using these strategies he’s helped clients in dozens of different niches book tons of new sales appointments on their calendar, explode their growth and drastically increase their revenue through implementing social selling funnels.

He’s a SaaS Entrepreneur who bootstrapped his way from zero to $6M ARR in just 17 months by creating the world's safest software for LinkedIn Automation, Expandi.io.

LinkedIn is BOOMING, and there’s a ton of opportunities to generate leads and win business, but only if you play your cards right because the rules are changed. It’s not a numbers game anymore and you have to have the right strategy to fit today’s reality if you want it to work for you.

So as Stefan not only has the strategies, but gets to see the data and success from his clients, I’m excited at the prospect of getting some seriously powerful takeaways today, and honoured to welcome Stefan Smulders to the show!

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“Should I Go Direct To Market Or Develop Channel Partners?”

Click here to listen / watch the Virtual Hot Seat with Stefan

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I’ve developed a SaaS software that helps businesses generate more social proof by automating the way they capture, generate and publish customer success stories / case studies using an AI powered “Virtual Agent” to interview customers. It then creates multiple sales, marketing and content assets that they can use throughout the entire buyer's journey.

My challenge is I’m in a bit of a “chicken and egg” situation. I’d like to go to market by licencing the software to marketing agencies and other businesses where “digital marketing” touches some aspect of their service, to help them expand their offerings and grow their revenues, but I don’t yet have enough end user feedback to validate the product will have the demand I expect.

Any thoughts on the direction I should go?"

This is today's listener question that Adam King and his guest Stefan Smulders brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Roland Vanbuchin.

Roland is a disruptor, serial Entrepreneur and Author of the Dream Selling Business.

He’s executed go-to market strategies, digital selling and sales enablement activities for Fortune 100 companies like Dropbox Business, BMC Software and Oracle Corporation.

Today he runs VANX Digital, VANX Business Consulting and is an International Sales Trainer at the VANX Sales Academy, which empowers B2B sales professionals to sell digital and reach C-level decision makers faster by combining digital media advertising with sales enablement and personalized video messages.

Roland actually used one of these videos to get my attention and I have to say that it’s without a doubt the most original, personal and most effective outreach message I’ve ever been on the receiving end of, so I’m a total advocate and I know you will too after today’s episode.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How Do I Find Qualified Leads For My Service?”

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Our biggest growth challenge is consistently finding the right podcasters for our service. It's tough to narrow down a prospect list to separate the hobby podcasters from those using it as a lead gen channel and investing in the resources to produce a professional quality show.

It's more difficult to find qualified leads vs say a B2B professional services provider who can use Sales Navigator to filter down their exact target market with the budget for their services.

What would you advise?"

This is today's listener question that Adam King and his guest Roland Vanbuchin brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas.

Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making.

He spent four years of research and development to figure out how thinking and decision-making works, from which he designed The Matrix, which allows his clients to understand their audiences, how to segment, how to treat them, how to speak to them and what to show them every day, every week, month and season, and adapt as both the market and the consumer adapts.

As well as running Gap in the Matrix, he’s also published three books, is a three times business founder, sat on boards, written a paper for the Prime Minister, run events with Google, won awards for leadership, sales and growth, received a commendation from the Home Secretary and been interviewed by Forbes.

Plus we help out another business leader on The Virtual Hot Seat where we're answering the question...

“How Do I Generate Leads And Sales With Online Advertising?”

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“We’ve decided to start running some paid ads, probably mostly Facebook to start with, but it’s pretty overwhelming trying to figure it all out. It’s just as overwhelming knowing who’s actually good at doing this. I don’t know if I should have a staff member learn and pay for their training, or pay an agency. What would you advise?”

This is today's listener question that Adam King and his guest Martin Lucas brainstorm and mastermind solutions to on The Virtual Hot Seat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Araks Nalbandyan.

Araks has a pretty impressive background in “growth hacking”, and is the Director of Digital Marketing at 10Web which helps freelance developers and web/marketing agencies cut costs and increase revenue, find and manage more clients, secure client retention with super fast and high-quality services and find ways to grow their business with the help of growth hacking.

A big part of her success has come through identifying high leverage collaborations and partnerships with top industry influencers and companies such as AppSumo, Product Hunt and WebARX.

And as I’m a huge advocate on the power of partnerships, this is going to be a super valuable episode if you’re looking for new ways to grow.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How Do I Generate More Referrals Specific To My Target Vertical?”

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"How Do I Generate More Referrals Specific To My Target Vertical?"

This is today's listener question Adam King and his guest Araks Nalbandyan brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

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Joining me today to talk business growth, and help out a fellow business leader on The Virtual Hot Seat, is none other than Mark Schaefer.

Mark is a globally recognised author, speaker, podcaster, and business consultant whose work sits at the intersection of marketing, technology, and humanity.

And when I say globally recognised, I REALLY mean it…

  • He’s consistently listed among the Top 10 Marketing Influencers in the world.
  • He’s the seventh-most mentioned person by CMO’s on Twitter
  • He’s among the Top 10 most retweeted marketing authorities in the world.
  • He’s regularly sought out for his expertise for media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
  • He is the best-selling author of nine popular books… including the very first book on influence marketing Return on Influence, Marketing Rebellion, KNOWN, and his latest book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds.
  • His blog, GROW is one of the top five marketing blogs of the world, and
  • His podcast “The Marketing Companion” is one of the top 10 marketing podcasts on Apple Podcasts, with over 1.2 million downloads.

And that’s the short version!

Yet there’s one principle that runs through not only what led to all these accolades and success, but throughout Mark's 30+ years of research, experience, and wisdom…

And that is success is available to anyone when they focus on building “relentless momentum”

So if you want to know how to apply this principle to create your own “Cumulative Advantage” then you're going to love this episode.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How Do I Generate Leads and Clients From My Content?”

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Mark Schaefer’s website

The acclaimed marketing blog, {grow}

Get Mark's Book The Cumulative Advantage & Bonuses

The Marketing Companion Podcast

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"How Do I Generate Leads and Clients From My Content?"

This is today's listener question Adam King and his guest Mark Schaefer brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Grab Your Free Revenue Multiplier Calculator

Connect with Mark on LinkedIn

Mark Schaefer’s website

The acclaimed marketing blog, {grow}

Get Mark's Book The Cumulative Advantage & Bonuses

The Marketing Companion Podcast

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Zafer Karaca.

Like many of us, Zafer had a very negative view of salespeople. He was an engineer by trade. But then something happened...

He became a salesman.

That was 10+ years ago, and since then he has been very successful in several sales positions, including executive and senior management roles in IBM. All without having to become the “stereotype” he held around the profession.

Today at IBM he’s Vice President of Cloud & Red Hat Synergy in the Americas, currently leading some of IBM’s key growth initiatives across the United States for Global Markets in industries such as Financials Services, Distribution, Communications, Industrial and the Public sector.

You’re not only going to get some fascinating insights inside the workings of a multinational organisation like IBM, but you’ll also see that no matter how big the company, sales are made by people, for people.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How Do I Successfully Manage My Team Remotely?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Zafer on LinkedIn

Visit IBM.com

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Conversational Relationship Marketing

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"How Do I Successfully Manage My Team Remotely?"

This is today's listener question Adam King and his guest Zafer Karaca brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Connect with Zafer on LinkedIn

Visit IBM.com

Connect with Adam on LinkedIn

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Colin Shaw.

Colin is one of the original pioneers of the concepts of “Customer Experience”, having written no less than 7 books on the subject.

Not only that, but he has been recognized by LinkedIn as one of the ‘World's Top 150 Business Influencers’, and is one of the small number of ‘Official LinkedIn Influencers’ with 289,444 followers.

His management consultancy Beyond Philosophy LLC, has been selected by The Financial Times as one of the best management consultancies for the last three years in a row, and on top of helping his clients grow by helping them focus on finding value and identifying hidden, unmet customer needs that are PROVEN to drive revenue, he is also the co-host of the highly successful Intuitive Customer podcast.

And I must admit from a purely selfish perspective, because he’s taken my own world view of “thinking like the fish, not the fisherman” to a whole different level, I got seriously excited at the prospect of “geeking out” a little on exactly why Customer Experience is one of the highest leverage growth strategies out there, and how you can apply it.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How Do I Shift From A Service Model To A Consulting Model?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Listen to The Intuitive Customer Podcast

Connect with Colin on LinkedIn

Visit Beyond Philosophy Website

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How Do I Shift From A Service Model To A Consulting Model?

This is today's listener question Adam King and his guest Colin Shaw brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Marcus Cauchi.

Marcus has worked in over 500 segments of the market across 23 vertical markets helping his clients generate over £6.5bn in additional sales. Yes, you read that right, I said BILLION with a B!

With over 30 years experience in sales, Marcus believes that selling is a service profession, not a self-service profession. Unfortunately he’s found not everyone sees it this way...

Which is why he’s a man on a mission to clean up sales because of where the practice has been driven by the unscrupulous and incompetent. He's furious that the financial cart is being put before the customer success horse. He's livid that salespeople are being trained, encouraged and incentivised to lie, manipulate, and mis-sell by managers and leaders who make the customer pay a heavy price for their greed, lack of competence and soulless immorality.

Part of this mission is the community - Sales: A Force For Good, where he’s looking for 8 tech companies in the £10-50m revenue range who want to grow to £1bn in revenues by building a good highly profitable business, built on strong fundamentals, with highly engaged employees and customers for life without ever selling out to greed, self interest or bad investors.

So buckle up, you're in for a bumpy but exciting ride on this episode!

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How do I help our sales people sell to prospective clients so they don’t sound desperate (even though we are)?”

Mentioned On This Episode

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The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

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Conversational Relationship Marketing

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How do I help our sales people sell to prospective clients so they don’t sound desperate?

This is today's listener question Adam King and his guest Marcus Cauchi brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank.

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Jim Karrh.

Jim has an expertise in helping businesses break through the noise and grow through more effective and consistent customer conversations.

This is something I 100% see as a huge challenge, as too many professionals today are missing out. They have a lot to offer, but their message isn’t right, or they lack enough messengers to share it, or the entire process seems unmanageable.

Jim is sharing strategies built on years of success as a consumer researcher, award-winning corporate marketing leader, and now consultant, speaker, and coach to businesses ranging from startups to members of the Fortune 500.

He’s also the author of The Science of Customer Connections: Manage Your Message to Grow Your Business and the host of “The Manage Your Message Podcast.”

As this is one of my personal favourite topics and a huge growth lever when you nail it, you're going to get a lot of value out of this episode!

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How do I effectively differentiate my business in a very crowded market?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Jim on LinkedIn

Visit JimKarrh.com.

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

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How Do I Effectively Differentiate My Business In A Very Crowded Market?

This is today's listener question my guest Jim Karrh and I brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank

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Running a business is no walk in the park.

It’s a dream for many, and when you finally take the plunge you face all manner of new challenges everyday. There’s plenty out there about these kinds of things.

Yet there aren’t many people talking about the other “dark side” (Star Wars nerd…) of running a business… actually having success and achieving that “dream”.

See, success isn’t always all unicorns and rainbows. Every new level of success brings a new level of problems. As now you have to deliver. Not just for your clients, but for your team, your family and yourself. And that’s a heavy burden to face, especially when you feel like you have to bottle up the stress and pressure that comes with it.

So here’s the reality about the “dark side” of success... The level of thinking, actions and brainpower that got you to the point you’re at today, isn’t going to get you to the point you want to be at tomorrow.

That’s why if you want to grow your company, it is YOU that needs to EVOLVE first. Which is exactly what my guest Byron Morrison is an expert in helping you do.

Byron is the author of The Effective CEO, speaker and mindset and high performance coach who helps CEO’s Evolve so that they can handle the shadow side of success, by upgrading their brain power so that they can handle this new level of pressure, without crumbling or losing their composure.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How do I come up with content ideas, publish more consistently and choose the right channels for my recruitment firm?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Byron on LinkedIn

Visit ByronMorrison.com.

Get a copy of The Effective CEO Book

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Get My Free Book

Conversational Relationship Marketing

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How Do I Come Up With Content Ideas, Publish Consistently and Choose the Right Channels?

This is today's listener question my guest Byron Morrison and I brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank

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Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is someone with a pretty incredible track record.

Doug C. Brown has created over 35 companies and generated over $500 million in sales. His last client made $3 million in 5 weeks, and his most outstanding professional achievement is increasing a company's close rate by 862% and their revenue growth by 116%...

...In just four months!

He’s also a 12-year veteran of the US Army, proud father of two wonderful daughters, and as a highly acclaimed Sales Revenue Growth Expert and international bestselling author, his mission today is helping companies grow their sales revenue and to have better-performing sales teams.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“I'm looking at hiring our first sales person to help take us to the next level, but I'm a little inexperienced with what to look for, how to manage them and how to decide on a way to structure their commission. Any advice?”

Mentioned On This Episode

Grab Your Free Revenue Multiplier Calculator

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Doug on LinkedIn

Visit BusinessSuccessFactors.com.

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Get My Free Book

Conversational Relationship Marketing

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How Do I Hire My First Sales Person To Take Us To The Next Level?

This is today's listener question my guest Doug C. Brown and I brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank

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This is the recording of a LIVE Virtual Hotseat panel where my 3 expert guests and I help out 3 other business leaders by brainstorming actionable ideas for solving real current challenges, or helping them to maximise an opportunity in front of them!

During this 1 hour livestream we covered:

  • I’m The Bottleneck - How Do I Fix This?
  • Ideas For Moving Into A New Market
  • Losing Opportunity Through Lack Of Follow Up Strategy - What Can I do?

Joining me on the panel:

  • Matt Johnson: Agency Owner, Podcast Production & Growth Expert, Best-Selling Author and Host of MicroFamous Podcast.
  • Dean Soto: Systems & Business Process Genius, Creator of "The Virtual Systems Architect" and Outsourcing Expert.
  • Byron Morrison: Best-Selling Author, Speaker, Mindset and High-Performance Coach.

Enjoy!

Watch the Livestream here

Mentioned On This Episode

The Revenue Multiplier Calculator & Training

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Find Out How To Have Matt Johnson Launch & Manage Your Podcast at Pursuing Results

Listen To The MicroFamous Podcast

Listen To Matt Johnson's First Interview on The Client Catching Podcast

Connect with Matt Johnson on LinkedIn

Find Out How To Have Dean Soto Systemise Your Business With A Virtual Systems Architect at FreedomInFiveMinutes.com

Listen To Dean Soto's First Interview on The Client Catching Podcast

Connect with Dean Soto on LinkedIn

Find Out How To Gain Control Of Your Role & Get The Effective CEO Book at ByronMorrison.com

Connect with Byron Morrison on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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Joining me today to help out a fellow business leader on The Virtual Hotseat is Bill Prater.

Since 1999, Bill has helped Business Owners and Entrepreneurs in more than 50 different industries achieve real, measurable results using his unique approaches to grow revenue, increase cash flow and magnify business value.

In this time he’s earned his reputation as America’s Business Alchemist™ by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of through his Scaleology® and the Business Mastery System™ which he uses as the core foundational principles of dynamic and continuous business growth.

And as he loves nothing better than sharing what he has learned by working with those who are dissatisfied with the status quo and eager to transform themselves and their business, I know this is going to be an incredibly valuable episode and hot seat session.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How can we recover from losing our biggest client?”

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Bill on LinkedIn

Visit BusinessMasterySecrets.com

Listen to the Supercharged Business Success Podcast

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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How can we recover from losing our biggest client?

This is today's listener question my guest Bill Prater and I brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank

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If you're even slightly uncomfortable with the idea of networking, marketing, or selling, then you’re gonna love this episode.

Especially if you also love the idea of being able to Book Yourself Solid with clients!

And you’re going to love it even more if like many service professionals, you understand both the importance and power of combining collaboration and relationships to get more clients.

I say this with complete confidence, because my guest today is Matthew Kimberley, Head of Book Yourself Solid Worldwide, where he and his team licence the proprietary Book Yourself Solid business development and marketing system to coaches across the globe.

The Book Yourself Solid system is based on the book written by Michael Port, and has been successfully used by thousands of service business owners who have used it to get more clients, enjoy more success, spend more time on their business, and less time in it.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“How Do I Add A Revenue Stream To My Business?”

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Matthew on LinkedIn

Visit BookYourselfSolid.com

Get Matthew's Free Guide: 5 Things You Need To Do Every Morning To Get More Coaching Clients In The Next 60 Days

Listen to the Marketing For Coaches Podcast

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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How Do I Add A New Revenue Stream To My Business?

This is the question sent in by a listener that my guest Matthew Kimberley and I answer and brainstorm ideas on today's Virtual Hotseat.

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Matthew on LinkedIn

Visit BookYourselfSolid.com

Get Matthew's Free Guide: 5 Things You Need To Do Every Morning To Get More Coaching Clients In The Next 60 Days

Listen to the Marketing For Coaches Podcast

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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2020 changed the way most “traditional” businesses that mainly operate offline work, and many struggled to adapt to a virtual world.

But that struggle needn't be quite as hard, as so much of the value people like this have is locked up in their expertise, skills and ability to get their clients results. They just need a different way of delivering this to their clients.

And my guest today knows exactly how to help you do this!

Dan Netting has spent 8 years building a business around packaging and selling expertise online, all in a very niche and traditionally offline based industry, motorcycle track riding techniques.

After learning what it takes to create amazing online learning experiences that really deliver, today he helps other coaches, consultants and trainers take their expertise online, with a focus on creating something that's built on the foundations of the positive impact it has on other people.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

“I know how valuable it is to build my influence with video, but I’m so uncomfortable doing it. What’s the most impactful way of doing this so I don’t hurt my brand by being so bad?”

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dan on LinkedIn

Get Dan’s FREE Guide: 5 Steps to Packaging Your Expertise

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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How Do I Build My Influence With Video Content?

This is the question my guest Dan Netting and I answer and brainstorm ideas on to help out a listener on today's Virtual Hotseat.

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dan on LinkedIn

Get Dan’s FREE Guide: 5 Steps to Packaging Your Expertise

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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Negotiation is something we all have to both accept, and get better at.

If you’re like most people, when you think about negotiation, you picture people talking to “the other side.” Whether you’re pitching to a client, negotiating a contract, or arguing over how much chocolate pudding is enough at dinner time, negotiators are people trying to persuade other people of their point of view.

But that’s only half the story.

And it’s why today I’ve invited a guest who is an expert in negotiation, and why persuading others is just part of what it takes to be successful.

Alistair McBride has started numerous small businesses, and today is a coach, facilitator and trainer who is also a regular guest lecturer at multiple universities in Ireland on topics such as Cognitive Behavioural Coaching, Entrepreneurship, and Innovation. He coaches executives and business owners across an array of industries, including software, law, aviation, telecoms, and corporate finance to name a few. Over the past few years he's been giving his clients the Psychological Edge in Negotiation and has a new program out called Goliath Negotiation Method.

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

How do i get clients now that events, exhibitions and meetups are out of the question?

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Get Your Free Negotiation Cheat Sheet and Email Mini-Course

This 2 page cheat sheet checklist will help you prepare for even the toughest negotiation, to ensure you get a better deal.

Visit AlmcBride.com

Listen To The Dealing With Goliath Podcast

Connect with Alistair on LinkedIn

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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How do i get clients now that events, exhibitions and meetups are out of the question?

This is the question my guest Alistair McBride and I answer to help out another business leader on The Virtual Hotseat section of this episode of The B2B Growth Think Tank.

Resources

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Get Your Free Negotiation Cheat Sheet and Email Mini-Course

This 2 page cheat sheet checklist will help you prepare for even the toughest negotiation, to ensure you get a better deal.

Visit AlmcBride.com

Listen To The Dealing With Goliath Podcast

Connect with Alistair on LinkedIn

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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Should I create a 5 year plan or focus on short term goals?

This is the question my guest Dr Roxie Mooney and I answer to help out another business leader on The Virtual Hotseat.

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dr Roxie on LinkedIn

Visit LegacyDNA Website

Get Dr Roxie's Book - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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On this episode of The B2B Growth Think Tank I'm taking a deep dive into something known as The Diffusion Of Innovation in B2B Marketing with Dr Roxie Mooney from Legacy DNA.

As a Healthcare Commercialization Strategist, who helps health tech innovators unlock their path to profit, Dr Roxie has transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption.

Today she is the founder of Legacy DNA where she advises startups and emerging healthcare brands, and is the international best selling author of “How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations.”

Plus we help out another business leader on The Virtual Hotseat where we're answering the question...

In this current climate, should I still continue to create a 5 year plan for my business with such uncertainty around, or just have a short-term focus in favour of short-term results? (listen in at 30.00)

On this episode:

  • A shocking statistic about success.
  • Why first mover advantage isn't always what it's cracked up to be.
  • The biggest mistake most make when launching a new offer.
  • The Importance of being problem focused.
  • The keys to a winning word of mouth strategy.
  • Dr Roxie's No.1 growth strategy.

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Dr Roxie on LinkedIn

Visit LegacyDNA Website

Get Dr Roxie's Book - How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations

Connect with Adam on LinkedIn

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days...

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this third episode of the show (previously The Client Catching Podcast) you'll hear the third of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format. Listen to part 1 here. Listen to part 2 here.

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

  • What Ethan, Steve and Tobin have been working on since our first interview
  • Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
  • Virtual Hotseat #2: How Can I Use LinkedIn To Generate More Sales Opportunities?

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit BombBomb Website

Listen To Ethan's First Interview - How To Use Video To Re-Humanise Your Business & Land More Clients

Visit Steve's Website

Listen To Steve's First Interview - How To Pre-Sell Your Ideal Clients (So They Show-up Ready To Hire You)

Visit Tobin's Website

Listen To Tobin's First Interview - The Most Direct Route To Revenue & Cash Flow In Your Business

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days...

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this second episode of the show (previously The Client Catching Podcast) you'll hear the second of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format. Listen to part 1 here.

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

  • What Amy, Chris and Jake have been working on since our first interview
  • Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
  • Virtual Hotseat #2: Biggest Client Is Hurting My Team, But We’d Struggle Without Them Unless We Replaced The Revenue - Be Nice Or Fire Them?
  • Virtual Hotseat #3: Marketing Budgets Cut - Where To Invest To Get Maximum ROI?

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit Amy's Website

Listen To Amy's First Interview - The Smart Way To Use Content To Reach Clients, Have More Impact & Grow Your Business

Visit Chris' Website

Listen To Chris' First Interview - The Big Lie With Social Media Marketing

Visit Jake's Website

Listen To Jake's First Interview - Find The Hidden Equity in Your Business

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

View Details

What’s the one current challenge you’re facing in your business, that if you could fix in the next 90 days...

...would have the biggest impact on your growth?

This is the question at the heart of The B2B Growth Think Tank, and is the focus of "The Virtual Hotseat" where my guests and I will be brainstorming actual, actionable ideas for solving people’s challenge or maximising the opportunity in front of them!

In this first episode of the show (previously The Client Catching Podcast) you'll hear the first of three live panels that were recorded as part of the "Re"Launch 3 hour live stream to showcase this new format.

So listen in to the amazing advice given to help out another business owner or leader who sent in their challenge for the panel to them help.

On this episode:

  • What Isar, Alex and Dov have been working on since our first interview
  • Virtual Hotseat #1: I Know I Need To Lead My Team, But I’m Tired & Struggling With Motivation At The Moment. How Do You Deal With The Weight Of It All When Things Are Tough?
  • Virtual Hotseat #2: New Service Offering - When Is It Time To Persevere Vs When To Accept It’s Not Working?
  • Virtual Hotseat #3: How Do I Come Up With Ideas For Marketing a "Dull" Service

And much more!

Mentioned On This Episode

The Growth Accelerator Implementation Programme

Join The B2B Growth Think Tank Community

Connect with Adam on LinkedIn

Visit Isar's Website

Visit Dov's Website

Visit Alex's Website

Get My Free Book

Conversational Relationship Marketing

Get More Free Business Growth Resources on The B2B Growth Think Tank Listener Gift Page

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On this episode I have a bitter-sweet announcement about the show...

Yes, the show in its current format is coming to an end...

But there's a new name and a new exciting format!

These changes are something I believe is going to take the show to another level, and offer much more value to you the listener!

So listen in and discover what the changes are and why I've made them!

Mentioned On This Episode

Enter the "Re" Launch Contest

Join The Facebook Group For The Live Launch & Future Live Streams

Get My Free Book

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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I want you to forget what you think you know, or need to do, in order to generate referrals consistently...

Because in this episode you’re going to hear about a simple, but contrarian 5 step strategy you need to follow to generate referrals without asking.

My guest today is Stacey Brown Randall, a three-time entrepreneur, author of the award-winning book "Generating Business Referrals… Without Asking", and host of the Roadmap to Grow Your Business podcast.

Stacey has taught her “no asking” referral generation strategy to hundreds of clients including well-known corporations and franchises, but her focus today is on helping small business owners and solopreneurs bring in new clients consistently.

On this episode:

  • The 2 critical things you need for a referral to happen.
  • Why you don't get more referrals, and what to do about it.
  • A deep dive into the 5 part process for generating referrals without asking.
  • If you do this one exercise... referrals become much more frequent.
  • How to plant referral "seeds".
  • Can a simple handwritten note really generate multiple referrals? (Spoiler alert... YES it can, here's how...).
  • Why it only takes 24 hours over an entire YEAR, to flood your business with referrals.

And much more!

Resources Mentioned On This Episode

Visit StaceyBrownRandall.com

Connect with Stacey On LinkedIn

Get My Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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If you sell professional services, you will no doubt be aware that marketing them is not the same as marketing products and services. There are unique challenges to professional services providers that need to be overcome before you’re able to attract and cultivate potential clients.

My guest today is Sean Campbell, who is extremely well qualified to help you overcome these and steer a successful path when it comes to marketing in the professional services industry.

Sean has been a professional services firm owner for over 20 years, and today he’s the Co-Founder & CEO of Cascade Insights, where he brings a wealth of knowledge around how to survive and thrive as a professional service firm owner or leader.

On this episode:

  • Why having super hero syndrome is a hindrance to growth
  • Why competition is a good thing
  • Are you confusing WHAT you do with WHY you’re being hired?
  • The dangers of “keeping your aperture open”
  • The little known thing about referrals
  • How to have a “client creation” meeting with your team
  • How to create a marketing function for professional services that will acquire clients predictably and profitably

And much more!

Resources Mentioned On This Episode

Visit CascadeInsights.com

Connect with Sean On LinkedIn

Get My Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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On this episode I have a festive message for you with my King's Speech of 2020!

Clearly it's been a very different year to the one we all expected this time in 2019.

And whilst there's been plenty of challenge, personal anguish and restrictions, there's also been a few reasons to be positive.

So to round off the year, I share my take on the year that was 2020, and share my own story of turning tragedy into hope. I really didn't expect to go there...

On this episode:

  • Why I'm not being a Humbug this year (even if Darth Vader is...)
  • How I've focused on only trying to control the things I can actually control.
  • The Antidote to Isolation
  • Even in the hardest of times, you still need to find gratitude (my own story of tragedy and what I'm grateful for as a result)

Merry Christmas!

Get My Free Book

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

On this episode I'm turning the tables on myself...

I'm answering a question that I've posed to a number of my guests in one form or another, AND I'm sharing an update on some exciting developments with the show that will be coming your way shortly!

On this episode:

  • What would I do if I had to start all over again from nothing?
  • Why I wouldn't start with figuring out what to sell (and what I'd do instead)
  • How to create a unique offer that instantly differentiates you
  • The ONE strategy I'd use to generate clients FAST without spending a penny on advertising.
  • A special announcement about some upcoming changes with the show

And much more!

Get My Free Book

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

Not everyone knows that some of the greatest traders and investors of all time only made money on around 20-30% of their investments.

And just like investing, when growing your business there are two key indicators that will determine whether or not your showing a steady upward curve (or downwards, or zig zag…)

I share these in this episode, as well as a simple formula that will make catching more clients far more simple than you've been led to believe...

Get My Free Book

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

My guest today is Frank Bria, a master at helping you scale a service business... without killing yourself in the process!

Frank helps service providers and consultants to turn their 6-figure practice into a 7-figure business, has built and sold tech start ups, as well as consulted for the largest international corporations in high tech, finance, and retail on 4 continents, and today takes what he used to teach the Fortune 500 and applies it to entrepreneurs looking to scale their businesses. He is a 3-time author, speaker, strategist, and host of the podcast The 6 to 7 Figures Show.

On this episode:

  • How business is changing through crazy times.
  • Why your business model might stop you from growing.
  • The fundamental challenge most entrepreneurs never overcome.
  • Why you can only grow when you start with the end in mind.
  • The ONE question you need to answer in order to scale and grow.
  • Why you should think like an investor, not a business owner when scaling your business.
  • The No.1 fear that's stopping you from growing.
  • If you want predictability in your business, you MUST have these 2 things working together...
  • Why offering a guarantee isn't always in the best interest of your clients and what to do instead.
  • If you want to grow, you have to be morally invested in getting your clients a result.

And much more!

Resources Mentioned On This Episode

Visit FrankBria.com

Get a copy of Franks checklist - 12 Projects You Need to Implement to Reach 7 Figures

Connect with Frank On LinkedIn

Get Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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I'm making a bold promise with today's episode, yet one I know is 100% true, so I can say this with absolute confidence.

Using Strategic Alliances & Partnerships is the one marketing strategy that consistently outperforms everything by a long way. Every. Time.

I’ve seen this approach work time and time again over the last 17+ years in marketing. It beats any advertising strategy. It eats “funnels” for lunch. And you can get started for zero cost.

So to make sure I do this topic justice, you’re in for a treat as my guest today is none other than Tom Matzen.

Tom is a master at using Strategic Alliances to grow 7 and 8 figure businesses. He’s started some 87 businesses of his own, seven to seven figures and beyond, and today is the Chief Movement Maker of Entrepreneur Empowerment Institute, an emerging global enterprise with a mission to empower 10,000 Authority Entrepreneurs to build global movements and 7 & 8 gures businesses by December, 2024.

And as Strategic Alliances is his number 1 way of growing businesses, you’re going to get some amazing insights from both his wins and losses along the way to building those 87 businesses.

On this episode:

  • Why most businesses miss out on the REAL power of strategic alliances.
  • How Tom generates 93% of his revenue from strategic alliances.
  • How to profit from your direct competitors.
  • When you get strategic alliances, you see opportunity EVERYWHERE.
  • Specific examples of profitable strategic alliances you can use today.
  • How to leverage your time, money and influence with strategic alliances.
  • When it comes to strategic alliances, think WHO not how.
  • Why strategic alliances are the most fun way to grow your business.
  • How to create a lead generation machine with strategic alliances.

And much more!

Resources Mentioned On This Episode

Get Tom's FREE 8 Legal Templates For Joint Ventures & Strategic Alliances

Find Out More About The Strategic Alliance Summit

Connect with Tom On LinkedIn

Get Free 10 Part Training On Strategic Alliances

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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Most of us that start businesses focus on the vision, and get bored with the details. Things like working out finances are, to most of us, frankly a little dull.

Or at least that’s what I used to think! How wrong I was! Because there’s nothing LESS boring than feeling in control of the money you make AND keep from your business. And today my guest Annette Ferguson is going to prove it to you!

Annette is known as The Money Magician, helping 6/7/8 figure service based entrepreneurs find clarity in their numbers, increase their wealth, and take more money home from their business.

She is a former Financial Controller for Goldman Sachs where she was responsible for one of their biggest managed funds, and today has 10+ years experience of running her online business as a Chartered Accountant, Certified Profit First Professional, profit mentor and income strategist.

And by the end of this episode you’re going to realise that Accountant’s don’t always fit their “dull” stereotype, and you may even call yours up after to ask why they don’t look at your business in this way...

On this episode:

  • The rollercoaster journey of running a service business.
  • The first place to look to increase your profits.
  • Why small choices can add up to big hits to your profits.
  • How aligning yourself with the credibility of others can lead to serious growth.
  • Why qualifications alone won't make you stand out, and what will instead.
  • What happens when you put Profit First.

And much more!

Resources Mentioned On This Episode

Visit Annette's website

Connect with Annette On LinkedIn

Profit First by Mike Michalowicz

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

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When you follow an account-based marketing strategy, it allows you to align your marketing and sales teams from the get-go to promote long-term business growth, delight customers, and boost revenue.

But what exactly is account-based marketing? And how can you use it in your business to achieve all of the benefits I’ve just described? Well my guest today Mike Maynard is going to tell you exactly how!

He’s the CEO of the Napier Group, a $7M PR and marketing agency where he’s successfully directed numerous major PR and marketing programs for a wide range of global technology clients, reaching over 30 European countries.

And as a huge part of his success has come from a focus on account-based marketing, you’re about to hear about how to replicate some of this success from a practitioner with years of in the trenches experience of using it to grow both his own and his clients businesses.

On this episode:

  • What is Account Based Marketing?
  • Benefits of Account Based Marketing and why anyone selling B2B should be using it.
  • Common problems that Account Based Marketing can solve.
  • Account Based Marketing tactics you can use today.
  • The key to making Account Based Marketing work for you.

And much more!

Resources Mentioned On This Episode

Visit Napier's website

Connect with Mike On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

What if there was a way to combine developing a deep client understanding, while at the same time reduce friction in the sales process and drive more revenue, by utilizing what can only be described as the ultimate conversion trigger for your business?

Sounds good right?

Well my guest today Sam Shepler is going to show you a system where your clients essentially sell for you, using engaging social proof that converts prospects into paid customers.

Sam is a serial entrepreneur in the video marketing space, and currently the founder & CEO of Testimonial Hero "the customer video company”, that helps B2B marketing leaders better communicate value through the voice of the customer, to reduce friction in the sales process and drive more revenue, faster.

On this episode:

  • What is Advocate Marketing?
  • Why successful client advocat programs focus on a MUTUAL exchange of value.
  • How thinking about your marketing like IKEA furniture can improve your results.
  • The step by step process to get amazing client video testimonials and case studies.

And much more!

Resources Mentioned On This Episode

Get Sam's Free Cheatsheet: The 15 Best Video Testimonial Questions to Use in Your Next Video Testimonial!

Connect with Sam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

One of the best ways to establish authority on your topic is to produce deep research on the subject allowing you to present a depth of knowledge that no one else has.

This allows you to define the category of your solution or brand from a client led perspective. After all, branding is all about being associated with specific needs of your ideal clients right?

But rather than giving a theoretical rhetoric on the value of thought leadership for growing a B2B business, I have brought on a guest who will bring this to life with an actual example of thought leadership in action, and how he is using it to grow both his business and his own personal authority and brand.

Oren Greenberg is the founder of Kurve – a modular growth marketing consultancy, where he spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.

On this episode:

  • The nuance differences between B2B and B2C marketing.
  • What is thought leadership?
  • The difference between thought leadership and content marketing.
  • What it really takes to create a genuine piece of thought leadership.
  • How to use your thought leadership piece to grow your business and personal authority.
  • Why becoming a thought leader is more about developing a leadership mindset, not just the thought...

And much more!

Visit Kurve's Website

Get your copy of Oren's Martec Landscape Project

Connect with Oren On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

Putting This All In To Action

This is Chapter 13 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Words Of Wisdom (From Hard Won Experience)

This is Chapter 12 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

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The Keys To Making This Strategy Work For You

This is Chapter 11 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #10: Stay Visible Using Content That Builds Authority And Starts Conversations With Your Ideal Clients

This is Chapter 10 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #9: Scale happens when you “Fish Farm” (The REAL Power Of LinkedIn Most Ignore)

This is Chapter 9 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #8: Proactively Build Your Network & Message Your Top Prospects DAILY

This is Chapter 8 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #7: Start With People Closest To You & “Low Hanging Fruit” First

This is Chapter 7 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #6: The Only “Hack” Or “Secret” To Getting Results From Marketing Is CONSISTENCY

This is Chapter 6 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #5: You Must Answer The Question “What Can You Do For Me?”

This is Chapter 5 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #4: Craft Your “Hook” Around The End Result Your Ideal Client Wants

This is Chapter 4 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #1 - You Need A Road Map To Get You To Where You Want To Go

Golden Rule #3: A Compelling Offer Is Ten Times More Effective Than A Convincing Argument

This is Chapter 3 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #2: You Don’t Have A Business Unless You Can Identify A Specific Client That Wants A Tangible Result (And Is Willing To Pay For It)

This is Chapter 2 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

Golden Rule #1 - You Need A Road Map To Get You To Where You Want To Go

This is Chapter 1 from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

View Details

This is the introduction from my book...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create Client Sales Opportunities & Drives Revenue Growth (Using Professionalism, Ethics and Good Manners)

Click here to get the written version (free & no opt in) and access all the workbooks, frameworks and templates mentioned throughout the book!

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So the next few episodes of The Client Catching Podcast are going to be a bit of an experiment...

I'm recording the audio version of my book Conversational Relationship Marketing, and decided that I would put the whole thing on the podcast!

I'm doing this for a few reasons...

  • I'm giving away the book for free (not even an opt in), but realise that not everyone likes to read (or like me with 2 kids under 5, has time for it!), and as it's a digital book it isn't the easiest to read on a screen. So I want to ensure as many people as possible get the chance to consume the content and use the strategies that I share.
  • I was just going to put the audio files on Google Drive for people to download, but then realised that isn't a particularly easy way for people to listen on the go either. And as in this format you can't easily speed up the playback (which I like to do, so figured there's plenty out there that like to do the same!), this made sense.
  • Plus I figure a few people who listen to the book on the podcast, will also subscribe and listen to some of the great interviews with some of my guests, get them more exposure and grow the podcast. Win/win/win!

But bottom line, this is my attempt to get this valuable content in as many people's hands as possible, to help as many people as possible!

I'll be releasing a few chapters at a time over a couple of weeks, then I'll add a final version that is the full book, start to finish. They will be added above in separate players, and available as bonus content on your favourite podcast app of choice as they are released!

I'd be interested to hear whether you prefer the format broken down or full book? Connect with me on LinkedIn here and send me a message to let me know!

As for what you'll find inside the book itself? Well it's called...

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

So even if you got here to the audio version first, make sure you get the written version too for access to all the resources.

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

The paradox of successful marketing is that it’s actually quite simple.

That’s why it’s so hard.

So in this episode of The Client Catching Podcast I take a deep dive into the foundational parts that you MUST get right for any marketing to be successful.

On this episode:

  • Why successful marketing starts with your client and it doesn’t happen by luck. It happens by design
  • The three core functions of your marketing.
  • Why marketing isn't selling.
  • THIS is the ultimate goal of your marketing...

And much more!

Connect With Adam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

Did you realise that right now, your “sales opportunity cost” is almost certainly your fastest route to increasing cash flow? What do I mean by this?

I'm talking about follow up. How many leads have you spent time and money on, only to let them slip through the cracks?

This “follow up failure” leaves a lot of money on the table! This is what I mean by your “sales opportunity cost”.

So how can you fix this and ensure you never miss a follow-up again?

That’s what my guest today Jeroen Corthout will show you!

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling to the B2B market, which pulls customer data together automatically and then ACTIVELY helps you to follow up.

Like so many of the best solutions out there, he and his co-founder started Salesflare to solve their own problem. They hated having to keep track of their leads manually and wanted an easier way to follow up, which led to them building Salesflare.

And just to see the value of not just the software, but of following up, some of his clients are making well in excess of $1M more per year by doing nothing more than simply following up in a more efficient way.

How’s that for an opportunity cost!

On this episode:

  • How Jeroen and his co-founder started Salesflare to solve their own problem.
  • Why follow up failure is a virus that can kill your business.
  • What is the right way to follow up with prospects?
  • A $1 million case study in the value of follow up.
  • A simple way to generate clients fast without spending a penny.
  • How to manage conversations at scale with your perfect clients.
  • The importance of developing a habit of 1 % continuous improvement in your business.
  • The No.1 reason for marketing failure, and how to avoid it.
  • Why follow up goes far beyond just leads...

And much more!

Visit SalesFlare Website

Connect with Jeroen On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

Happy Fishing!

View Details

We all have a personal brand. And it’s so important, even if you don’t think it is. In fact as I realised, not having a personal brand is... also a personal brand!

But there’s a lot of confusion around personal branding. It’s almost become a bit of a buzzword. So perhaps reputation is a better way of describing it...

Simply, personal branding is how you prove to your ideal clients that you're worthy of their trust. It isn't bragging. It's not being narcissistic either. It's your opportunity to share with the others how you use your talents to serve them.

So today I’m delighted to be talking to Joe Apfelbaum who’s personal brand stood out to me as a big, beaming, emoji happy face of light in an ocean of sameness on LinkedIn.

He’s the CEO of Ajax Union, one of the fastest growing companies in America, and founder of Evrygreen Networking where he helps his clients go from lurkers to influencer on linkedIn by building your personal brand. He has a PHD in results and has over 1000 selfies with his audience (pre-covid of course) and is living proof of the power of a personal brand.

So if you want to become known for your expertise and have clients coming to you, Joe is the guy to listen to!

On this episode:

  • How Joe transformed from shy "computer nerd", to global influencer with one of the fastest growing companies in America using his personal brand.
  • The tangible, bottom line benefits of a personal brand.
  • Big myths of personal branding and how to avoid the common mistakes.
  • Why personal branding isn't about being famous.
  • Real world tactical applications for building a profitable personal brand on LinkedIn.
  • What Joe would do if he had to start again from scratch.
  • Why there's almost certainly 6 to 7 figures of untapped revenue opportunity hiding in plain sight for you right now

And much more!

Visit Ajax Union Website

Find Out About Joe's LinkedIn Training

Connect with Joe On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

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If you’re like many of us in B2B or professional services, you love doing what you do but feel anxious and even fearful when it comes to the sales part.

Having been there myself, the reason I think this happens because of a complete misunderstanding of what sales is.

But sales isn’t evil. It’s not bad. Especially when you have something that can genuinely help your clients, you’re doing a DIS-service by not improving your ability to sell.

Meaning sales is really about helping people to make an informed and autonomous decision about whether your solution is the best way for them to get what they want. So how do you sell in an effective yet ethical way?

Well as sales isn’t my area of expertise, who better to show you how than an expert sales trainer?

My guest today is Simon Bowkett, Owner of Symco Training, author, podcaster and speaker with well over 20 years of “in the trenches” experience gained at every level from sales rep, sales management and senior management in the Motor Trade.

Not only will you hear how you can improve the way you sell, you’ll also hear why the stereotypes around car salesmen should be well and truly buried.

On this episode:

  • Why so many people have a fear of selling.
  • The 3 sales you need to make every time.
  • How sales isn't any different to selling camels 2000 years ago.
  • Why the majority of the sales process is uncovering the problem and qualifying the client NOT closing.
  • Is it possible to sell 100% online? The answer might surprise you...
  • The number 1 most important skill in sales.
  • A simple way to remove the fear of rejection in sales.
  • Don't use a sales script, use this instead...
  • Why you don't have to overcome every objection to make a sale.
  • Why sales isn't simply a numbers game.
  • A simple way to get past any gatekeeper and talk to any decision maker and make fast sales.

And much more!

Visit Symco Training Website

Listen To The Selling In The Motor Trade Podcast

Get Simon's Book

Connect With Simon On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

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When you're trying to grow a business the worst position you can find yourself in is being overworked, underpaid, under-recognized and under compensated. You're in this place where you're constantly "almost there" but you run out of hours. And in doing so, you're going to run out of bandwidth.

You're gonna burn out.

Because TIME is the #1 thing I hear from people as to WHY they can’t seem to get the revenue "results" they are looking for in their business.

And as I've been forced into a greatly reduced amount of hours I've been able to work due to the lockdown, I've had to figure out a way around it. I've had to figure out the answer to the question...

How do I get everything done in just 3 hours a day?

Which is what I'm sharing on this episode.

On this episode:

  • The importance of leverage
  • Why you need to build long term assets that work again and again. For you.
  • How doing too much without the support of others is a fools game

And much more!

Connect With Adam On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

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For quite a while now it’s been no secret about how effective video is to grab the attention of your ideal clients, educate them, build trust and move them along the client journey.

However, it’s not as simple as just uploading a branded video and suddenly your marketing campaigns will fly. Time, thought and skill needs to be put into the strategy behind the content to ensure the benefits that video offers are fully achieved.

But don’t panic if you have no idea how to make video work for your business. There are a few, quick and clever actions you can take when planning and producing your video content that will make it go much further and get results.

Which is exactly what my guest today is going to talk about.

Marcus Johnson is the Managing Director of Glacé Media, a creative video production agency based in Manchester that specialises in short and long form video content suitable for the digital age.

So as B2B video marketing can be so beneficial by pouring fuel on your marketing campaigns, you’re going to get a ton of value from this!

On this episode:

  • Why you don't need to be perfect on video to get results.
  • Should you use a video script?
  • How to turn your Zoom calls into video content
  • The best kind of content to create with video
  • A simple way to follow up using video content
  • The 5 videos every B2B business should have.
  • The No.1 way Marcus generates clients

And much more!

Resources Mentioned In This Episode:

Visit Marcus's Website

Connect With Marcus On LinkedIn

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

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On this episode you're going to discover how to ensure that you never have to worry about where your next client is coming from ever again, by mastering a marketing fundamental that many gloss over or totally misunderstand...

Your OFFER.

The truth is, even a world class marketer will struggle when the offer sucks. Or isn’t clear. Or isn’t what the end client truly wants. Because you don’t have a business unless you can identify a specific client that wants a specific, tangible result, AND is willing to pay for it.

So it's vital that you know exactly how to create and lead with offers in your marketing the RIGHT way to attract buyers, and not just tyre kickers.

And there's no better person to learn this from than my guest today, who is THE master of the Power Offer.

Joel is a digital marketing consultant to 7, 8, and 9-figure clients, a sales webinar expert and host of both the Experts Unleashed and Sold With Webinars podcasts.

Seriously, the power and simplicity of what Joel does is truly mind blowing!

On this episode:

  • Why you need to implement your marketing in the RIGHT order.
  • The simple way to reduce your cost per acquisition of every client.
  • Focus on this little known market segment to generate cash flow FAST.
  • What is an Offer and why is it different to what you may think?
  • What Joel would do to launch a brand new business from scratch in just 30 days (absolute gold here!)
  • Why Joel is the first person Russell Brunson recommends if you want a high converting webinar.
  • The value of looking at your business through Green Glasses.
  • Do this one thing, it WILL grow your business.

And much more!

Resources Mentioned In This Episode:

Visit JoelErway.com

Listen to the Experts Unleashed and Sold With Webinars podcasts.

See An Example Of One Of Joel's Hugely Successful Mini Webinars

Find out about Joel's High Ticket Courses Programme

Find out about The Webinar Agency

Join Joe's Free Facebook Group

Greg Hickman's Interview

Get My Free Book!

Conversational Relationship Marketing

10 Golden Rules For B2B and Professional Service Businesses That Consistently Create More Sales Opportunities & Close Deals (Using Professionalism, Ethics and Good Manners)

Discover exactly how to ensure that you consistently have a full calendar of motivated and qualified ideal potential clients who want to discuss how you can help them.

I’m literally giving away the exact strategy my clients pay thousands to implement with them!

Not only that, but inside you'll find all the templates, frameworks and workbooks that you can use for free, with no strings attached. Not even an opt in!

Get Your Copy On The Client Catching Podcast Listener Gift Page

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Today the tables are turned! This is an interview that I did on the etribe podcast hosted by Isar Meitis where we took a deep dive into what I call The Growth Accelerator Ecosystem!

On this episode:

  • How growth is achieved when you improve in the 3 key areas of Authority, Alliances, Assets
  • What impacts your ability to achieve your business growth objectives?
  • The power of focus to build authority by becoming known for one thing!
  • Which Assets you need to develop that are evergreen and move prospects through the client journey independant of you.
  • Why a huge part of your business growth process should depend on others.

And much more!

Resources Mentioned In This Episode:

Listen to Isar's interview on the Client Catching Podcast - Big Business Thinking For Small Business Growth

Visit the e tribe website & grab your free productivity tools checklist

Listen to the e tribe podcast

Connect with Isar on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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I want you to think for a moment… If you could alter three big decisions you’ve made in the last ten years, how different would things be right now?

But rather than looking back, what if you could look forward with the clarity of a hindsight, you don’t yet have?

That’s what my guest today, James Feldman, can help you do!

He is a sought-after transformational speaker that identifies what can be done NOW to impact future trends, by using what he calls 3D Thinking so that your idea has every opportunity to achieve success.

He’s also the author of the new book, Shift Happens! : No Job, No Money, Now What? Reinvent Yourself Using 3D Thinking.

I love the play on words here, but bottom line: Shift Happens! to Everyone. Everything. Every industry. Every norm. And you can benefit from it by using 3D to ensure Shift Happens to achieve your success during these uncertain times.

On this episode:

  • What is 3D Thinking?
  • Why you need to start thinking INSIDE the box...
  • If you want a better outcome, ask better questions
  • Finding people who want to buy is as important as finding those that want to solve the problem
  • To move forward, don't get bogged down by what didn't work in the past
  • Why you need to start thinking like a child to solve your business challenges

And much more!

Resources Mentioned In This Episode:

Get James's Book - Shift Happens

Visit James's website

Connect with James on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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If the Covid-19 pandemic has taught us anything, it’s that we all need to be prepared to navigate our business (and lives) through disruption and uncertainty so it's strong and secure enough to weather any storm and emerge stronger from it.

The question is how do we do this?

The simple answer is by building resilience into your business.

The longer answer is what I’m going to be discussing with my guest today, Founder of Results Trained Tony Guarnaccia, who is here to share with you a new approach to growing your business, by focusing on taking the small steps necessary to grow your profits in any economy, and build a business that lasts.

As you'll hear, Tony HAD to have resilience. From being homeless (twice) to working with some of the greatest companies in the world like Google, Ford and ADP, he’s lived through both the peaks and valleys of life.

On this episode:

  • Why Tony and I aren't just a couple of idiots standing on the side of a river...
  • What is business resilience?
  • The first thing to focus on when things go wrong.
  • The 6 growth factors that work for every business.
  • Resilience lessons you can learn from failure.
  • If you can clearly explain this... Your company WILL grow.
  • The formula for Exponential growth.

And much more!

Resources Mentioned In This Episode:

Get Tony's free Small Steps Manifesto

Visit Tony's website

Connect with Tony on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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For many people, networking events are one of the main (if not the primary) source of clients for their business.

So what happens when all of a sudden the world goes into lockdown and social distancing restrictions take this source of clients (and revenue) away?

Well a lot of people freaked out. No surprise there. But it’s even more scary if you’re the one putting these events together!!

However, the savvy ones took a step back and looked at the situation, assessed it for what it was and made a fast shift. They took what makes these events successful in the real world, and went virtual.

That’s what my guest today Martin Knapp has done, and he’s here to talk about the benefits of virtual networking, how it differs from face to face, and share his story about the importance of being open to making fast changes to your offer in the face of massive disruption.

Martin is founder of Bookable.Online, an automated CRM system where you can manage and market your business from one spot, as well as the creator of Business Breakout Virtual Networking which is a part mastermind, part networking group giving members an opportunity to meet other business owners, collaborate, and learn from business leaders.

On this episode:

  • The importance of being flexible in the face of massive disruption.
  • The difference between virtual and in person networking.
  • Misconceptions about networking and how to make it work for you.
  • How Hollywood movies can help you to make the perfect 30 second introduction.
  • Tips on how to pitch your business with confidence.
  • Business lessons from war, wall street and poker...
  • How to run your own effective virtual networking event to build an audience.
  • Avoid the biggest mistake people make with networking (that has nothing to do with being in the room...).

And much more!

Resources Mentioned In This Episode:

Visit the Bookable Website

Connect with Martin on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Big business, and the people that run them, THINK differently.

So as we’re all capable of thinking, this would suggest that every small business has the potential to become big by adopting how big business thinks. Makes sense right?

But unless you have worked in big business, or have access to those that do, then this could be easier said than done.

Which is why you’re going to gain a huge amount of value from my guest today, Isar Meitis.

He was an F-16 air force pilot in the Israel Air Force, has an executive MBA, founded a startup, and then became the president of E-commerce for Tourico Holidays, the largest travel wholesale company in the US, essentially running a B2C startup within this large B2B corporate.

On this episode:

  • The most dangerous period in any company's growth...
  • Are you mowing all the grass in your business?
  • The key responsibilities of a CEO that every small business owner has to embrace.
  • What being an F16 pilot can teach you about business.
  • Success lessons from failure.
  • When you can't outspend your competition, do this...
  • The single biggest difference between a big business, and one that stays small

And much more!

Resources Mentioned In This Episode:

Visit the e tribe website & grab your free productivity tools checklist

Listen to the e tribe podcast

Connect with Isar on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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What if you could discover new clients and leads in places you have never thought to look?

What if you were sitting on a literal goldmine of potential clients and revenue, but just couldn’t see it?

And what difference would it make if someone could simply show you the best place to dig up that gold?

Well that’s exactly what my guest today, Roland Benson, is going to do!

As Founder of Benson Design, an agency that specializes in message-driven marketing and design, over the last 35 years Roland has helped thousands of businesses increase their success by attracting new leads & turning them into clients.

In fact, his strategies helped one of his clients grow from $0 to $89 million in just 8 years!

On this episode:

  • Do you have an Einstein or Frankenstein brain?
  • The 3 critical things you absolutely must know to grow a business.
  • Why it's easier to keep a client for 25 years, than it is to find new ones.
  • Why not every client is created equally...
  • How one idea can change your business forever.
  • The true value of mentorship.
  • How opening up about being dyslexic opened the lid to massive business growth.
  • Rolands No.1 piece of advice for growing a business from 35 years in the trenches.

And much more!

Resources Mentioned In This Episode:

Visit Benson Design & find out about Roland's Quick Win Wednesdays

Connect with Roland on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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On this episode of The Client Catching Podcast I'm going back to basics.

But don't think that doesn't mean what I'm sharing with you doesn't have the potential to transform the effectiveness of your marketing and business growth!

Because usually when I see people struggling with marketing that isn't working, it's more often than not down to the basics being forgotten, or even ignored.

So I dive deep into what I've found to be the most important basic that has the biggest upside when you get it right.

On this episode:

  • Why I'm a little weird...
  • What drives all of us human beings and how it applies to growing a business.
  • When you get this right, you’ll have credit in the bank and no longer have to compete on price.
  • The only "secret" to business growth, isn't really a secret at all...
  • How to use The Dan Sullivan Question to uncover the hidden desires of your ideal clients and use this ethically to attract new business.

And much more!

Resources Mentioned In This Episode:

Click here to watch the video version

Connect with Adam on LinkedIn

Dan Sullivan's Strategic Coach

The Dan Sullivan Question I use on this episode:

“If we were having a discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?”

Go and try it with a prospect or client and let me know what you discover by connecting with me on LinkedIn and send me a message!

Oh, and here’s the LinkedIn post with the advert I referred to on bad advertising in the episode – Click here to take a look

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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Today we’re going to be talking about a prime example of why the “wisdom of crowds” isn’t always the most reliable source of facts and why it’s important to sometimes ignore the dogma and TEST things for yourself!

Because today we’re talking about LinkedIn Advertising.

“LinkedIn ads are too expensive. They don’t work. Facebook is the only place to pay for ads.”

I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn.

The truth is, while they do require a different approach, LinkedIn ads can help your business reach a professional audience that have twice the buying power compared to other channels.

In fact as many as 65% of B2B marketers have acquired clients by using ads on LinkedIn.

But LinkedIn ads are their own category and require their own approach. So today you’ll learn how to make them work from my guest Anthony Blatner, who is a leading expert on generating a positive ROI from LinkedIn advertising.

He is the founder of Modern Media, an Advertising agency that helps B2B companies reach high-level decision makers at scale using LinkedIn Ads and technology.

And as there aren’t many out there sailing on the blue ocean of linkedIn Ads, and even fewer that have proven results, it’s safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.

On this episode:

  • Why you should be looking at LinkedIn Ads if you sell B2B
  • The types of LinkedIn Ads
  • Why LinkedIn Ads aren’t as expensive as you think
  • The step by step process to generate leads with LinkedIn Ads
  • A seriously clever way to use LinkedIn Ads you’ll probably never have heard of

And much more!

Resources Mentioned In This Episode:

Visit ModernMedia.io

Connect with Anthony on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff…)

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After a bit of a hiatus during the Covid lockdown, I'm back with a solo episode today!

During all the disruption, I've realised how important it has become to reassess and go back to basics. And one of those basics is that it’s easy to forget how powerful someone else’s words can be for your own business.

As the saying goes “Nobody sells you better than someone else.”

But I’m not just talking about your standard “testimonials” here. I'm talking about something FAR more powerful...

On this episode:

  • How the Covid lockdown has impacted my business
  • The Single Most Powerful Marketing Asset Available To Any Business
  • The Simple Process To Extract Powerful “Storymonials” That Has Your Clients Selling YOU.
  • Specific Strategies To Turn “Storymonials” Into A Surge In Qualified Leads And Revenue.

And much more!

This was part of a talk I did at the Financial Services Brand Accelerator Virtual Event, hosted by Alex Curtis from The Lead Engine (a past guest on the podcast). Alex did an amazing job of turning an in person event, into a virtual one in a crazy short time!

You can get a copy of the slides by clicking here (no opt in)

You can also listen to my interview on his Advisors Assemble Podcast from earlier in the year by clicking here

Resources Mentioned In This Episode:

Listen to Alex Curtis's episode: 4 Principles of Lead Generation Success

Connect with Adam on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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My guest today is entrepreneur and expert in remote hiring and outsourcing Nathan Hirsh.

Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019.

Today, he is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses.

On this episode:

  • What is outsourcing?
  • How to start outsourcing the right way
  • Why you need systems, processes and SOPs to be successful with outsourcing
  • Where outsourcing fits into "The New Normal" and why it won't be optional
  • Common mistakes and misconceptions about outsourcing
  • How Nathan grew a $12 million business (and sold it)
  • Nathan's 6 ways he would acquire clients and grow any business
  • What Nathan would do differently if he had to start all over again

And much more!

Resources Mentioned In This Episode:

Visit OutsourceSchool.com

Connect with Nathan on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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In today’s hyper competitive environment, you MUST focus on strategically creating and distributing valuable, relevant content to attract and retain a clearly defined audience that moves them through the client journey.

The good news is there’s a SMART way to create content, that isn’t as daunting as you think!

And to prove this, today I’m talking to someone who has a real life superpower for making your content go further, work harder and attract great clients to you!

My guest today is Amy Woods, the Founder of Content 10x, a creative agency that helps businesses, entrepreneurs and thought leaders grow their audience by maximizing the return on the content they create.

She is the content repurposing powerhouse behind some very well-known businesses and thought leaders, including Jay Baer, Chris Ducker and Phil Spencer’s MoveiQ.

So if you find creating content a challenge, you're going to love some of the ideas Amy shares!

On this episode:

  • Why content is vital for every business to maximize reach, generate leads and increase revenue.
  • What you can learn about the value of content from Joe Wicks (The Body Coach).
  • How to overcome the most common challenges when it comes to creating content.
  • Why you need a strategy for creating quality content AND a processes for sharing it everywhere.
  • How to leverage every piece of content you create with repurposing.
  • A little known, yet powerful way to use content to generate more referrals.

And much more!

Resources Mentioned In This Episode:

Visit Content10x.com

Listen to the Content10x Podcast

Connect with Amy on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Today’s guest is Bill Bice, a serial entrepreneur who started his first company at age 14.

Since then Bill has founded and invested in 27 companies, always seeing the same correlation: the better you are at marketing, the more significant your success. But as you know, that’s easier said than done!

In fact he got so frustrated in trying to get great marketing help for his own companies, that he decided to tackle the problem himself.

So as a programmer at heart, Bill began tackling marketing as a technology problem, by following the data to understand what really works.

This led him to become the Founder and CEO of boomtime, which he set up to enable smaller businesses to be able to compete more effectively with their larger competitors, by creating a new approach to marketing. One that fuses technology and expertise together to deliver marketing-as-a-service platform for B2B and law firms at scale.

So if you want to know more about how you can “light a fuse under your marketing”, you're gonna love what Bill shares!

On this episode:

  • The biggest mistakes in marketing
  • How to make a reliable ROI from your marketing
  • Why the growth you seek is probably hiding in plain sight
  • How to boost word of mouth and drive revenue on LinkedIn
  • The only "hack" there is for growing a business
  • What Bill would do to grow his business if he had to start all over again

And much more!

Resources Mentioned In This Episode:

Visit BoomTime.com

Listen to the B2B Word of Mouth Podcast

Connect with Bill on LinkedIn

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Today’s guest is Lachlan Kirkwood who, at 24, is the youngest person I’ve had on the show so far and first of the "Millennial Generation".

Now you may or may not subscribe to some of the unfair stereotypical opinions that tend to come with this label...

"Millennials are lazy"

"Millennials are entitled" or

"Millennials are self centred."

The truth is the facts just don't support these stereotypical opinions.

And Lachlan is going to prove it!!

He’s a Digital Marketing & Conversions Specialist who is on the leading edge of what’s happening in digital, with a particular focus on driving leads through social campaigns.

He’s is a passionate content creator, and is described by those he works with as relentlessly self-driven, reliable, and always looking to maximise the value he provides to their business.

Sounds a million miles away from those stereotypes right?

On this episode:

  • Inside the mind of a millenial that doesn't fit the stereotype
  • The positive impact millenials are having on LinkedIn, and what you can learn from how they build their network differently
  • How freely sharing ideas and collaboration are core millennial values that give them an advantage
  • Why creating a community around your business leads to growth, and how to build it
  • How Lachlin would save his business in 30 days by being totally candid and vulnerable...

And much more!

Resources Mentioned In This Episode:

Visit lachlankirkwood.com

Connect with Lachlan on LinkedIn

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Effective marketing is vital if you want to survive in today's hyper-competitive environment.

Which is why I’ve asked a fellow marketing “geek” onto the show today to discuss what it really takes to make your business successful through effective marketing.

Pete Everitt the host of the EXCELLENT Marketing Development Podcast, and he is the first person to ever call me a “gentleman”, so has instantly gone into my top 5 list of awesome people in marketing!

Obviously not just because of his impeccable manners, but also because he himself is a fountain of knowledge about all things marketing and doing it the right way!

He’s spent more than a decade working "in" and "on" marketing agencies in the UK and around the world, and today is the co-owner of digital agency, SO..., that incorporates strategic and creative thinking to help his clients succeed.

On this episode:

  • What successful marketing actually looks like
  • Why you need to charge for your discovery process so your clients get better results
  • A powerful case study in how to productise a service offering to scale your business
  • The easiest and most cost effective way to show up in search when your ideal clients are looking for your services
  • How to have an army of business development reps selling your service, without hiring a single member of staff

And much more!

Resources Mentioned In This Episode:

Visit PeteEveritt.com

Visit SO Digital Website

Learn more about SEOHive

Listen to The Marketing Development Podcast

Connect with Pete on LinkedIn

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My guest today is Aaron Ross.

Aaron is the best-selling author of Predictable Revenue, today often referred to as “The Sales Bible of Silicon Valley,” and most recently From Impossible To Inevitable.

Both books are based on outbound prospecting and sales systems that have created 100's of millions in revenue for companies like Salesforce.com, Oracle, Red Hat and many other companies.

He’s also a highly sought after keynote speaker and Co-CEO of PredictableRevenue.com.

And on top of that, he’s married with 9 children (half through adoption)!

So I hope you’ve got some pen and paper with you to take notes, as this is gonna be one of those episodes you’ll be hearing value bomb after value bomb!

On this episode:

  • The principles of Predictable Revenue
  • 7 painful truths of business growth
  • How to know if your actually ready for growth
  • Why you need both an inbound AND outbound strategy
  • The 3 types of leads and why it's crucial you know the difference
  • Why partnerships are Aaron's No.1 marketing strategy
  • What Aaron would do to save his business in 30 days

And much more!

Resources Mentioned In This Episode:

Visit PredictableRevenue.com

Get Aaron's book - From Impossible to Inevitable

Connect with Aaron on LinkedIn

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How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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On this Snappy Episode Aaron Ross from Predictable Revenue shares what he would do if something unexpected happened in his business to save it in 30 days...

Free Video Training!

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A couple of days ago, Travis Ketchum, CEO of Campaign Refinery and Contest Domination, Chris Bruno, CEO of SocialINK, and myself, decided to run an open Zoom Collaboration Call to help businesses and entrepreneurs with their marketing during these difficult times.

The idea was to try to help as many people as we could during this COVID situation. We are all experiencing the same things and it’s hard to figure out what to do next when no one knows what’s coming next.

While we did EVENTUALLY manage to have a great conversation and share some solid ideas on what we can all be doing right now, unfortunately it got off to a bit of a rocky start...

Basically we experienced first hand what #ZoomBombing was the hard way.

We also learned a valuable lesson… Don’t put an open link to a Zoom call out into the world!

We didn’t want to ask people to register as didn’t want to put anyone off thinking it was some kind of “data gathering” exercise. But unfortunately a few people who have clearly been stuck inside for too long showed up and thought it would be hilarious to start throwing insults, profanities and showing screens of lewd acts…!

There’s a few villages missing more than one idiot by the look of things!

You can read what Chris wrote about this by reading the blog post he wrote about it here

But as everything that is going on right now requires quick thinking, resourcefulness and flexibility, we did manage to quickly pivot and host the call on a different platform (Thanks Travis!!!)

So tune in to hear us share our thoughts about the "new normal" and discuss creative ways to sustain (and grow) your business during this challenging period and beyond.

Resources Mentioned In This Episode:

Connect with Chris on Twitter

Connect with Travis on Twitter

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If you suffer from the dreaded “feast / famine” in your business, then the chances are it's because your marketing is not being done consistently.

Because without a systematic process powering your marketing, you end up skipping key activities when you're busy with clients, and then rushing trying to fill the pipeline when you're not.

And although it doesn't sound as sexy as the latest “shiny object marketing tactic” or “secret hack”, a systematic process for marketing that ensures all your key activities are done consistently is the closest thing there is out there to a “secret hack”, and is the foundation of all sustainable business growth.

The good news is that this doesn’t have to be complicated, and exactly what my guest and I are going to be talking about today.

Adam Franklin is a professional speaker and the author of Amazon #1 bestseller Web Marketing That Works. His work has been featured in Forbes, Huffington Post, Entrepreneur and today is CEO of Bluewire Media where he teaches 1000s of clients how to win high value clients using LinkedIn via his online courses and coaching programs.

He also has an awesome name… ;-)

On this episode:

  • Adam's 3 Part LinkedIn Lead Generation Methodology
  • Why automation on LinkedIn is not a good idea
  • How to find your ideal clients on LinkedIn
  • The best way to start conversations on LinkedIn
  • Using content to take advantage of LinkedIn's HUGE organic reach
  • How Adam would save his business if he had to, in 30 days

And much more!

Resources Mentioned In This Episode:

Visit Bluewire Media

Connect with Adam on LinkedIn

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How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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On this Snappy Episode Adam Franklin from Bluewire Media shares what he would do if something unexpected happened in his business to save it in 30 days...

Free Video Training!

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My guest today is an exceptionally successful entrepreneur, Steve Scher.

He previously served as CEO & Owner of Acrobat Outsourcing, where over 14 years he forged his business into a leading temporary staffing company with 18 offices nationwide in the US, $50 million in annual revenue, and ultimately achieved the entrepreneurial dream of not just building a great business, but also selling one at maximum value..

Today he is a business mentor, professional speaker, and acclaimed author of High Risk, High Reward, where he shares his journey of an “underdog entrepreneur” who took chances, overcame obstacles, and built a $50 million business.

He now spends his time guiding business owners to achieve ultimate success and financial freedom through his company Acrobat Advisors.

On this episode:

  • Steve's personal motto for success
  • Why high risk is really about risking your time in order to create your own destiny
  • The value of underdogs and second chancers
  • Real-world tips to create a culture of agility and loyalty
  • Inspiration to fight for your business every day!
  • Tips to build out your business and maximize value
  • Why you should NEVER stop marketing, in good times AND bad
  • What Steve would do to save his business in 30 days

And much more!

Resources Mentioned In This Episode:

Visit AcrobatAdvisors.com

Connect with Steve on LinkedIn

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How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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On this Snappy Episode Steve Scher from Acrobat Advisors shares what he would do if something unexpected happened in his business to save it in 30 days...

Resources Mentioned In This Episode:

Visit AcrobatAdvisors.com

Connect with Steve on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Pretty obvious, but without leads and sales opportunities no business can survive.

The problem is that too many businesses just aren’t equipped to generate enough quality sales opportunities to grow.

Probably because many are using outdated tactics that just aren't going to work in today’s social selling environment. For decades, marketing and sales teams have used high-volume outreach tactics to drive revenue OR they’ve sat around waiting for inbound leads and referrals.

But things are changing. The old way of doing business doesn’t cut it these days. Buyers have changed. They are more sophisticated. They are more discerning. And with so many offers being presented to them from so many sources, trust (for many) has become harder to win.

So what do you do?

Well my guest today Tobin Slaven from SalesMap.me is going to tell you! (and probably blow your mind in the process)

On this episode:

  • Confessions of a reformed digital marketer.
  • What are Conversations at Scale?
  • Why "Funnels" don't work the way they're sold to you.
  • Tobin's 4 Gears of Marketing.
  • How to fill your pipeline with interested and qualified prospects using LinkedIn.
  • How Tobin would get 3 clients in 30 days to save his business.

And much more!

Resources Mentioned In This Episode:

Visit SalesMAP.me

Connect with Tobin on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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On these #Snappy Episodes I take some of the best tips, ideas and strategies that my guests have for attracting catching clients. And on occasion I may even share one or two myself!

So if you're short on time, these are the episodes for you!

On this episode Tobin Slavin from SalesMAP.me shares what he would do if something unexpected happened in his business to get 3 clients in 30 days in order to get back in balance...

Because we don’t know when the next crisis is around the corner do we?

A huge bill lands on the doormat...

Tax bill that’s larger than expected...

Your main sales "rainmaker" leaves taking half your clients with them...

What would you do to get 3 clients in 30 days to get back in balance?

Listen to what Tobin shares, especially as this not only works in the short term, but it's SUSTAINABLE over the long term.

Happy fishing!

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Today’s episode focuses on something slightly different...

We’re going to be talking about SLEEP.

Why you might be thinking? Isn’t this a podcast about growing a business?

Well, according to RAND Europe's research and cross-country analysis in 2016, lack of sleep among UK workers is costing the economy around £40 billion and 200,000 working days lost each year, and that’s not even mentioning worldwide figures!

So it’s clear that a lack of good quality sleep can have serious impacts on your business. Both from the negative impact on your own performance, and that of your staff.

Which is why in this episode I’m talking to Beatrix Schmidt.

Beatrix is a sleep coach professional speaker, author of The Sleep Deep Method®, and founder of The Sleep Deep Practice.

Having struggled with insomnia and burning herself out in her mid-twenties, she spent the last 10 years researching sleep and learning that in order for us to sleep well at night, we need to look much deeper than just how tired we are and the number of hours we sleep.

And for me, as a parent to 2 daughters under 4, this is a subject I’m constantly thinking about!

On this episode:

  • The problems caused by a lack of sleep.
  • How sleep deprivation shows up in your everyday life.
  • How the culture of a business can contribute to poor sleep.
  • The ROI of consistently getting enough quality sleep.
  • A good night's sleep doesn’t just happen in the bedroom…
  • Finally… a practical answer to the question: “how much sleep do I need?”
  • How Beatrix has applied simplicity to grow her practice.
  • What Beatrix would do if she had 30 days to save her business.

And much more!

Resources Mentioned In This Episode:

Get Beatrix's Free Book - 28 Ways To Overcome Insomnia Naturally

Visit TheSleepDeepMethod.com

Connect with Beatrix on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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I must admit, when I started The Client Catching Podcast, I wasn't sure whether it would be a success, or another "shiny object" that got me all excited at the start, only to fizzle out into the "podfade graveyard"...

Starting a podcast was actually pretty easy. Keeping a podcast going is another thing!

Apparently around 75% of published podcasts are no longer in production. So you'll have to forgive me for indulging in a little celebration! Not only reaching this milestone of 50 episodes, but for being (mostly) consistent with it!

I've been able to share some amazing stories, strategies and conversations with some truly remarkable guests. Each and everyone has shared amazing insights and value around how they've achieved their success.

But there's one thing that has stood out above all else. Once success factor that seems almost universal across all of their success. So perhaps I've "cracked the success code"...

I share this insight, as well as reveal the top 5 most listened to episodes from the first 50 episodes of The Client Catching Podcast, with a short summary of each.

On this episode:

  • The number 1 success factor for business growth
  • The common themes of successful growth
  • The top 5 most listened to episodes from the first 50 episodes of The Client Catching Podcast

And much more!

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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On this episode of The Client Catching Podcast I have the privilege of interviewing one of the worlds most sought after experts on personal branding and business growth, Chris Ducker!

Chris has created multiple businesses that help entrepreneurs increase their business and personal capacity for growth.

He’s an international business mentor, keynote speaker, podcaster, author as well as the founder of Virtual Staff Finder and Youpreneur.com, and has just launched the Youpreneur Incubator - a year long mastermind with a mission to help members develop a real connection with other people that ‘get it’, by spending quality time with a group of entrepreneurs and experts that’ll drive you forward & help you supercharge the growth of your business, and yourself as a leader.

On this episode:

  • Chris's number 1 growth strategy.
  • Why ego is good for business, but being egotistical is bad (and the difference between the two)
  • What Marmite can teach you about marketing.
  • Stop focusing on vanity metrics, focus on this instead.
  • A powerful business piece of business advice, from a strange source - Chris' driving instructor!
  • Case study of a £5 million+ personal brand ecosystem.
  • How Chris went from burnout, to a 4 day week.

And much more!

Resources Mentioned In This Episode:

Visit ChrisDucker.com

Visit Youpreneur.com

Find out more about the Youpreneur Incubator

Listen to the YoupreneurFM podcast

Follow Chris on Instagram

Follow Chris on Twitter

Free Video Training!

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This episode of The Client Catching Podcast is a deep dive into a marketing strategy and system that will generate 5 to 20 (or More!) predictable sales appointments every month, in just 30 minutes a day.

I start with the bigger picture for a bit of context, then dive into the step by step system so that by the end you can go away from this and get started today!

On this episode:

  • The REAL causes of most marketing challenges
  • The ONLY 3 things you need to know in order to grow your business.
  • How to ensure that the goals that you have for growing your business can become as predictable & reliable as a mathematical formula.
  • The step by step system to generate predictable sales appointments every month.

And much more!

Resources Mentioned On This Episode

Make sure you grab the free resources from the episode, and all the other listener goodies by visiting...

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I turn 40 this week (14th Feb 2020 for those seeing this in the future...). Not quite sure how that happened!

After I mentioned this to a guest before an interview a few weeks ago, they asked me...

"What did you learn in your 30's that has prepared you for your 40's?"

I must admit, I couldn't answer this right there and then!

But it did get me thinking about the lessons I've learned, and I considered how they contribute to successful marketing.

And I decided to share what I came up with to (hopefully) help you!

Some of these are quite personal, and still hard to talk about. But as I believe business development is as much personal development as anything else, I didn't hold back.

On this episode:

  • The 4 Big Business (& Life) Lessons I've Learned Turning 40
  • What a diagnosis of ADHD in my 30's taught me about the importance of putting your personality in your marketing.
  • Why you can only blame yourself if you're not where you want to be.
  • How trauma in life can impact your success in business.
  • Why integrity matters more than anything in your marketing (and your life).

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My guest today is Gessie Schechinger, who refers to himself the laziest salesman in America, and is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

With over 20 years of sales experience under his belt, today he’s the Vice President of Sales for OnCourse, a sales engagement platform that gives you Sales automation, email and SMS sequences, and calling all in one powerful CRM, that not only helps you crush your sales goals, but gives you a more precious gift… more of your time back.

On this episode:

  • What is a Sales Engagement Platform, and how is it different to a CRM?
  • Why you need to select the right tool for the job when it comes to adding software to the sales process.
  • Why technology isn’t there to replace the human touch, it MUST enhance it.
  • How to do sales outreach PROPERLY so it actually generates sales opportunities consistently.
  • Why LinkedIn is a must if you’re selling B2B.
  • A simple growth strategy that doesn't require you to generate leads.

And much more!

Resources Mentioned In This Episode:

Visit Gessie's Website - OnCourse

Connect with Gessie on LinkedIn

Follow Gessie on Twitter

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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My guest today is Kelvin Chan from KelvinChan.org.

Known as the secret weapon in the Coaching & Consulting industry, he is famous for quickly helping top entrepreneurs scale up their business without having to hire more people or spend a ton of advertising.

He has generated multiple 7 figures for himself and his students, partners and clients in a few short years, having personally coached people from over 80 countries with great success... and doesn't intend to stop anytime soon!

On this episode:

  • The biggest challenge facing businesses today
  • The No.1 difference between those that succeed and those that struggle.
  • The K.I.S.S System that generates consistent clients (not what you might think...)
  • How the K.I.S.S System lead to one of Kelvin's clients seeing a 3 fold increase in revenue in 30 days, and 7 figures in a year.

And much more!

Resources Mentioned In This Episode:

Visit Kelvin's Website - KelvinChan.org

Connect with Kelvin on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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If you’re finding yourself saying things like “I just need more leads”, then the bottom line is that you’re not getting in front of enough targeted potential clients in a highly credible way.

And you probably don’t have was a system for bringing in new leads and clients on a consistent basis.

But don’t worry if that’s you because my guest today Alex Curtis is a master at on all things lead generation!

He’s the Founder of The Lead Engine, a lead generation marketing agency for financial services, and hosts The Lead Generation For Financial Services Podcast and facilitator of a Facebook community of the same name.

On this episode:

  • What it really means when you hear "people buy from people".
  • How to get the attention of your ideal clients, even if what you sell isn't "sexy".
  • What Batman can teach you about attracting more clients and growing your business.
  • Alex's number 1 tip to reduce your cost per lead.
  • Where to find the questions your clients are asking, so you can be the trusted guide by giving them the answers.
    The most reliable leading indicator of future revenue today is...
  • Why you need a bigger driver beyond generating leads (and how conversely this will get you more!)

And much more!

Resources Mentioned In This Episode:

Listen to Alex’s Podcast - Lead Generation For Financial Services Podcast

Visit Alex's Website - The Lead Engine

Connect with Alex on LinkedIn

Check Out Alex's YouTube Channel

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)

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Today’s guest is the awesome Ethan Beute!

Ethan is the Host of The Customer Experience Podcast, and co-author of Rehumanize Your Business, a hands‑on guide to adding simple videos into your communication mix in order to build trust, save time, and truly connect with people.

And if that wasn’t enough, he’s also the Chief Evangelist at BombBomb, an innovative software that offers you the fastest way to record and send video messages that builds trust faster, converts more leads, and generates more referrals by delivering more of your messages "in person."

So if that sounds like something you’d like more of (and who wouldn’t let’s be honest!), then you’re going to love what Ethan has to share!

On this episode:

  • Why you’re almost certainly hiding your best sales asset.
  • How to use video to communicate more clearly, connect with people more effectively and get higher conversions.
  • You don’t need to be a big personality to have success with video.
  • The most powerful gift you can give to your prospects and clients (not what you probably think…)
  • The powerful psychology behind why video flat out works to grow any business.

And much more!

Resources Mentioned In This Episode:

Listen to Ethan’s Podcast - The Customer Experience Podcast

Visit The Bomb Bomb Website

Get Ethan’s Book - Re-Humanize Your Business

Connect with Ethan on LinkedIn

Free Video Training!

How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day

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In a world where many people have grown cynical toward advertising, there is a rising trend of more companies moving away from traditional advertising, towards something that is consistently proving to be one of the highest ROI marketing channels.

That channel is networking and working with other influencers through content creation.

So the question is… what does this mean exactly? And how do you make it work for you to attract and win more clients for your business?

Well, that’s exactly what my guest today is a world-renowned expert in!

Tom Augenthaler is the Founder of The Influence Marketer, and one of the world’s top 50 practitioners of what is known as influencer marketing. As a pioneer in this space, he’s been helping brands and businesses to cut through the internet noise so they reach and persuade their ideal clients by leveraging influencers and social media to improve their ROI, raise brand awareness, generate leads and outflank competitors.

On this episode:

  • The difference between influencer and celebrity
  • How to work with influencers to grow your business
  • The 3 activities involved in Influencer Marketing
  • The value of co-creating content
  • Why what others say about you is more powerful than anything you can say yourself
  • Not all influencers care about just the money – know their value drivers
  • What Tom learned from working with Tim Ferris

And much more!

Resources Mentioned In This Episode:

  • Visit Tom’s website – TheInfluencerMarketer.com
  • Connect with Tom – LinkedIn, Facebook, Twitter

Think Like a Fish £100k Growth Accelerator Mentorship Programme Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass – The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

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To succeed in business today we have to stand out. Being good at what we do no longer enough. We have to build our INFLUENCE.

Problem is, none of this just happens. You have to create this intentionally.

But don’t worry, helping people to build their CONFIDENCE and INFLUENCE is what my guest today does!

Mark Hodgson has held senior leadership roles in the UK, Australasia, Central Europe and Russia, and is now a leading thinker in Transformation and Influence – helping leaders to unlock their inner talents for success and happiness.

His book, ‘Time to Shine: Adapting who you are and what you know to succeed in the ideas economy’ explains what we need to DO, BE and BUILD to show up as successful, fulfilled and authentic Influencers.

On this episode:

  • Why having a personal brand is now essential
  • What you need to know to succeed in the ideas economy
  • The importance of finding your ESSENCE
  • How your success is YOUR responsibility
  • Why success requires regular TRANSFORMATION
  • How to THINK, DO and BE more
  • Why LinkedIn is Mark’s NUMBER 1 channel for attracting clients

And much more!

Resources Mentioned In This Episode:

  • Visit Mark’s Website
  • Connect with Mark on LinkedIn

Think Like a Fish £100k Growth Accelerator Mentorship Programme Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass – The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

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Being intentional is a discipline.

Not always easy in today’s world with so many distractions that can cause us to drift away from any and all good intentions! Yet being intentional can be the key to success for all entrepreneurs.

Nowhere can the power of this be seen more so than in the story of my guest today, David Ciccarelli. A true entrepreneur at heart, starting his business Voices.com, the online marketplace that connects businesses with professional voice talent, as an idea on a napkin and turning it into a successful industry disruptor.

And it all began with the intention of building the place where the world finds its voice.

On this episode:

  • How being intentional is a discipline and can be the key to success for entrepreneurs.
  • How Voices.com started as an idea on a napkin and turned into a successful industry disruptor.
  • Do you know what your SONIC identity is?
  • Why a great domain name can transform your business.
  • The real value of the right Voice.
  • Little known ways to use audio to attract and delight clients.
  • Why growth through acquisition is a very viable (and smart) option.

And much more!

Resources Mentioned In This Episode:

  • Visit David's Website - Voices.com
  • Principles by Ray Dalio
  • Connect with David on LinkedIn

Think Like a Fish £100k Growth Accelerator Mentorship Programme Designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

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All of us who start a business do so because we have some kind of vision for what we want our life and our future to look like.

But turning those dreams into reality is not as easy as it’s sometimes made out to be, especially once we start to hit the inevitable speed bumps…

So what’s the difference between those that succeed, and those that become “just another statistic”? Well, that’s a big part of what my guest today and I will be diving into!

Kimberly Hobscheid is an award-winning international inspirational public speaker, best-selling author, audiobook producer, six-time entrepreneur, and is the creator of Entrepreneurs Rocket Fuel, an active community of Entrepreneurs, looking to contribute, connect and grow with other entrepreneurs.

On this episode:

  • The joys and pains of being a "schizopreneur"...
  • Why you need to know your clients "love language"
  • The importance of having a platform
  • How different would your business look if you got infront of 50 ideal clients for 60 minutes every week?
  • The right way to structure a client catching talk
  • How Kimberly passed on her business building secrets to her Son (and co-runs a business with him)

And much more!

Resources Mentioned In This Episode:

  • Join Kimberly's Free Community For Entrepreneurs - Entrepreneurs Rocket Fuel
  • Visit The JVology website

Think Like a Fish £100k Growth Accelerator Mentorship Programme It’s designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

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You and I both know one thing.

You can't grow a business UNLESS you have leads.

People who have the pain point that you solve AND are looking for a solution.

But are you trying to get your leads 'THE HARD WAY' by having to find all the leads yourself or having to pay all the time to get a lead?

Now don’t get me wrong, I think you should have multiple marketing channels, however it amazes me that very few people utilise Partnerships as well as they could.

The problem is when you don’t leverage into other people’s networks, clients and databases then you are stuck doing EVERYTHING YOURSELF, and I’m not sure about you, but I know time is already a major problem.

Bottom line... Great businesses are always looking for partners to help promote them into new networks.

On this episode:

  • The mindset you must have for successful partnerships
  • Why you need to develop "interdependence"
  • Great partnerships are first and foremost built on CLIENT NEEDS
  • The concept of "upstream" and "Downstream" when finding perfect partners

And much more!

Resources Mentioned In This Episode:

  • Watch the Facebook live Version
  • Visit The JVology website

Think Like a Fish £100k Growth Accelerator Mentorship Programme It’s designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

View Details

If you really think about it, the entire reason that you do marketing, is so that you can start a relationship that will ultimately support doing business with someone.

And what better way to do that than by having conversations that showcase your expertise, share your unique world view and spread your message in an authoritative and trust-building way!

If you’re wondering how to actually do this, that’s exactly what my guest today will be talking about!

Ginni Saraswati is an award-winning journalist, and to date, has interviewed nearly 1,000 people — from chart-topping artists and Grammy Award winners to politicians and business leaders.

And she’s taken all of her expertise and built a boutique Podcast Production Company serving the vision of entrepreneurs, celebrities and influential organizations around the world that provides a concierge-style service to ensure your voice is being heard where it needs to be.

On this episode:

  • The value of following your passion
  • Why your network really is your net-worth
  • How to achieve word of mouth at scale
  • Why podcasting is the next huge shift in media
  • Building a business from 3 to 6 figures in under 12 months

And much more!

Resources Mentioned In This Episode:

  • Visit Ginni’s website - Ginni Media
  • Get Your Daily Dose of Happy! Listen to The Ginni Show Podcast
  • Connect with Ginni - LinkedIn, Facebook, Instagram
  • Chartable Podcast Analytics

Think Like a Fish £100k Growth Accelerator Mentorship Programme It’s designed to help you add £100k of new client revenue by implementing my proprietary growth methodology into your business, The Growth Accelerator Ecosystem, so you can repeat it again and again and grow your business to the next level.

And unlike most consulting programs out there, I’m so confident of the results you can get from this, the bulk of your investment is linked to you landing clients & hitting pre-determined revenue targets up to £100k.

If you want to see how this all works, register for my on-demand masterclass - The 3 Growth Accelerators That Can Add £100k+ of New Client Revenue To Your Business in 6 to 12 Months

Happy Fishing!

Adam

View Details

When used strategically, publicity can result in more clients and higher revenues, as you, your services and your business are exposed to a wider net of customers in an authoritative way!

But how do you get publicity without spending thousands on a traditional PR agency?

That’s what my guest today is a true expert at doing for her clients!

Kelly Glover has been a celebrity interviewer, talent agent, radio host, and podcast producer.

As the founder of The Talent Squad, Kelly specializes in helping entrepreneurs, authors, and experts get, and get ready for, the right publicity to grow their authority and client base.

On this episode:

  • The benefits of podcast interviews as a publicity tool (real-time example…!)
  • How to handle your media interviews to get results
  • Why “winging” it is a waste!
  • Your interview isn’t the end, here’s what to do next
  • Podcast interviews ROI (what to expect?)
  • Why you should have a Press Kit

And much more!

Resources Mentioned In This Episode:

  • Visit Kelly’s website - The Talent Squad
  • Check out Kelly’s Press Kit
  • Connect with Kelly - LinkedIn, Facebook, Instagram

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

View Details

Your website can be one of your most effective marketing tools … BUT ONLY if you use it properly. Because unless your site actively generates leads and inquiries, you're wasting a lot of your time and money.

Sadly, this is exactly what is happening for so many service-based companies with their website today. It’s a cost, not a business asset generating a return on investment in the form of those leads and inquiries.

That’s why I’m excited to be talking to my guest today, as he’s spent over a decade helping his clients to unleash the true power of their website and build a strong online presence that leads to growth.

Melvin Figueroa is a web designer, branding expert, and Founder of Mello Multimedia, where he builds brands and websites for business owners that are an asset, not a cost.

On this episode:

  • The big problem with most websites.
  • Why your website needs to be built around your clients, NOT your business.
  • Using the “spotlight” method to improve your website and win more clients.
  • Are you losing business or opportunities because of this...?
  • Why great design is a collaborative effort.
  • How a website fits into your overall digital footprint.
  • How your logo is like your handshake.
  • Stacking short and long term strategies to generate clients.

And much more!

Resources Mentioned In This Episode:

  • Visit Melvin’s website - Mello Multimedia
  • Connect with Melvin - LinkedIn, YouTube

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

View Details

As a marketing tool, social media allows you to instantly reach a huge audience, grow a community around your business, target and connect directly with clients. And that’s just the tip of the iceberg…

But that’s also part of the challenge with social media. There are so many things you “could” be doing, multiple channels and platforms you “could” be using. So how do you know which is the best for you, and where you should focus your efforts?

If you’re not sure, then my guest today will help you gain some clarity from the confusion.

Chris Bruno is the host of the All About Digital Marketing Podcast, & Founder & CEO of Social INK, a digital marketing agency that’s helped thousands of clients, big and small, to build more effective and results orientated digital and social media marketing strategies.

On this episode:

  • How to use social media PROPERLY, without the overwhelm
  • Why consistency is more important than perfection
  • How “2 weeks ahead is good for the head”
  • Stop trying to be “everything to everyone” with your marketing
  • Why a plan is vital for your social media marketing

And much more!

Resources Mentioned In This Episode:

  • Visit Chris’s website - SociaLINK
  • Listen to the All About Digital Marketing Podcast Podcast on iTunes
  • Connect with Chris - LinkedIn, Twitter

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

View Details

When I talk to most service business owners about growing their firm, the majority tell me their strategy is focused on getting more clients they can serve with their current offerings.

Which makes total sense of course. However, not many consider that there are alternative ways to grow your service business. And there’s one specifically that doesn’t require you to continue to add overhead and infrastructure to deliver the service itself…

I’m talking about eLearning and online courses. This could be through a stand-alone course, or using them in combination with your existing services to enhance your client’s experience, help to differentiate you from others in your space and charge higher fees.

But if you haven’t considered eLearning as a viable option for you because you’re put off by all the “techy stuff”, then my guest today is going to remove that excuse and really open your eyes to the possibilities of adding an online element to your service offerings.

He is a fellow Brit but has made a very successful move to America, which is where he’s joining me from today.

He is the Founder and CEO of WP-Tonic, where he helps his clients create online courses and eLearning platforms that can add a substantial additional revenue stream to your business!

So as his approach to growing a service-based business is one not many consider straight away, yet is more simple than you realize, I’m really looking forward to talking to my guest today, Jonathan Denwood!

On this episode:

  • What is eLearning?
  • How to use an eLearning platform to enhance your existing services
  • How to plan and build your own online course
  • The 3 ways Jonathan attracts and catches clients for his business
  • And much more!

Resources Mentioned In This Episode:

  • Visit Jonathan's website - WP Tonic

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

View Details

In this episode of The Client Catching Podcast I’m talking to a true Master when it comes to growing a successful, value-focused service firm, without needing to become a “hardcore closer” or undergo a personality transplant...

He’s the bestselling author of The Exponential Network Strategy & Unstoppable Referrals, host of the Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses.

Through his firm Unstoppable CEO, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

So if you want to know how to get great clients at premium fees, and do it in an authoritative way without having to be all "salesy", you’re going to love listening to my guest today, Steve Gordon!

On this episode:

  • Why marketing & selling a service is a whole different animal
  • How to build trust and reduce risk in the mind of your ideal clients
  • The 3 systems you need to grow your service business
  • The ONE thing that will get you more clients
  • Why a podcast can solve 2 of the biggest marketing challenges you face today
  • The big “secret” about marketing tactics
  • Why the way you’re being told to use “funnels” doesn’t work when selling a service
  • The “silver bullet” for getting more clients (not what you think…)

And much more!

Resources Mentioned In This Episode:

  • Get Steve’s Book, Video Training & Audio Version (free) - The Exponential Network Strategy
  • Visit Steve’s website - UnstoppableCEO
  • Listen to The UnstoppableCEO Podcast on iTunes

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise, you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specifically for the stage you're in right now.

Click here to find your score!

Happy Fishing!

Adam

View Details

What it would be like if you could get say 10-15 QUALITY referrals every month, PREDICTABLY?

It’s not a pipe dream, but there’s a catch…

You can’t get 10-15 referrals a month without multiple referral sources, or just relying on past clients.

Simple maths really… the more people you have to pass you referrals, the more referrals you are likely to get! So what’s your plan to build your referral sources?

If you don’t have one, then don’t worry. My guest today Michael Griffiths, is the #1 authority on referral marketing training around the globe.

Michael helps his clients build their own "Million Dollar Referral System", as well as practicing what he preaches himself, generating over 135 leads a day for his own business, without paying a cent (or penny if you’re a “Pom”...) on marketing.

And who wouldn’t want to know how to do that?!

On this episode:

  • How Michael went from primary school teacher to building 7 different businesses.
  • 3 secrets to marketing without spending a fortune.
  • Why the traditional way most of us think about referrals is dangerously wrong.
  • How to leverage other people’s credibility to generate warm prospects who are ready to buy.
  • A powerful way to systematically generate more referrals from existing clients.
  • A GAME CHANGING IDEA: What if every time another business gets a client, you get a prospect?
  • The one thing that Michael did to create 4000 clients in 90 days.

And much more!

Resources Mentioned In This Episode:

  • Get Michael's step by step guide - How To Build Your Own Million Dollar Referral System
  • Visit Michael's website - MichaelGriffiths.com.au
  • Click here to join The 'Referral Network' Community of over 2,000+ awesome people who are creating opportunities each day
  • Connect with Michael on LinkedIn

Take The Business Growth Stage Scorecard

As you’re here I’m assuming you’re looking for ideas to help you win new clients and grow your business, otherwise you’d probably be listening to a different podcast!

And while everything my guests and I talk about "can" work (if done properly), some growth strategies are meant for different businesses at a different stage of growth, so aren't suitable for everyone.

So how do you know the best ones to use for your business?

That's why I created the Business Growth Stage Scorecard

It measures you against 3 key ACCELERATORS of growth & identifies the solutions & action steps to take specific for the stage you're in right now.

Click here to find your score!

Fast Action Coaching

Click here to find out how to get 6 Months Unlimited 1on1 Result Focused Marketing Coaching with Adam

Happy Fishing!

Adam

View Details

Getting new leads are an absolute MUST for any business that harbours ambition to grow & scale. But getting leads is just part of the battle.

The bigger question is how do you turn those leads into SALES?​

One way is to deliver a killer email marketing strategy. And if you’ve heard “email marketing is dead”, slap the person that told you that in the face with a wet fish…!

Because no matter the business or industry, and despite all the new “shiny tactics” out there, email marketing is still proven to be the #1 way to convert leads to buyers.

So if you're having a hard time generating revenue from your leads, you’re going to want to pay close attention to my guest today, Miriam Shaviv.

With a rich background in Journalism and Content Director at Brainstorm Digital, Miriam is an expert in email marketing, done in a story and personality-led way that captures your audience’s attention, forms a deep bond and sells to them.

On this episode:

  • How to use email marketing to stand out in a competitive and crowded market.
  • The vital elements every piece of content needs in order to attract clients.
  • The big mistake Miriam sees businesses make when trying to win clients with marketing.
  • Why you need to use email marketing to build connections, not just to sell.
  • If you’re not doing this… You’re throwing money down the drain.
  • Why you MUST catch potential clients attention earlier in their decision making process.
  • What building a church can teach you about attracting clients.

And much more!

Resources Mentioned In This Episode:

  • Get Miriam’s Case Study - How Brainstorm generated an additional $183,000 in revenue in just 12 months for one of their clients
  • Visit Miriam’s website - Brainstorm Digital
  • Connect with Miriam on LinkedIn
  • Miriam’s Book Recommendation - The Purpose Driven Church

Fast Action Coaching

Click here to find out how to get 6 Months Unlimited 1on1 Result Focused Marketing Coaching with Adam

View Details

All of us are being bombarded with so much stuff, we have to tune out simply to stay sane.

So it’s getting harder for businesses to break through the noise and avoid being lost on an ocean of obscurity…

Unless of course you can craft a message that your ideal clients really resonates with, and then communicate that message in a way that gets attention, builds trust and attracts clients, while your competition stays lost in the noise.

That’s exactly what my guest today, Founder of Elephant Communications Guy Bellamy, helps you do. He is a Communications specialist with a 23-year track record of helping businesses reshape their communications strategies in a way that impacts your clients, and your bottom line.

On this episode:

  • What loud shirts can teach you about memorable communication.
  • Why effective communication isn’t about the channel you use.
  • How to get respect and be liked by better understanding your clients.
  • Why effective communication is like being at a drinks party.
  • If you can’t get engagement without paying for ads, don’t do it.
  • Great communication is more about listening, so stop SHOUTING!
  • The control of the agenda is not with you, it’s with your clients and all you need to do is show up and be useful.
  • 3 simple things you can do to improve your communication.

And much more!

Resources Mentioned In This Episode:

  • Visit Guy’s website - Elephant Communication
  • Connect with Guy on LinkedIn

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

Happy Fishing!

Adam

View Details

This is the second installment of my 2 part interview with Sean Donahoe and Phil Newton from UnHustled.com.

If you haven’t listened to part 1, I suggest you go back and start there or this may not make total sense!

In this second part of our interview, we continue discussing how to do things in a more streamlined, optimized and efficient way that yields much more significant results without having to trade time for money.

On this episode:

  • The almost too simple way to grow your business without any complicated marketing.
  • Why a focus on conversations, NOT selling will actually win you more clients.
  • When you have a “solution stack”, you open the potential for multiple new streams of revenue (and you don’t need to deliver it all)...
  • Why being “King of The Hill” is the simplest way to grow your business, and how to wear that crown.

And much more!

Resources Mentioned In This Episode:

  • Visit Sean & Phil’s website - UnHustled
  • Check out Sean & Phil’s new programme - UnHustled Freedom
  • Connect with Sean on LinkedIn
  • Connect with Phil on LinkedIn

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

Happy Fishing!

Adam

View Details

We have another first for The Client Catching Podcast today…

I’m not just talking to one expert, but two! And these guys are quite the double act, let me tell you…

But before I reveal who they are, let me ask you how different your business (and life) would be if you could get more results from doing a lot less?

Well that’s what my guests today Sean Donahoe and Phil Newton focus on helping you achieve. They call it being “UnHustled”. Doing things in a more streamlined, optimized and efficient way that yields much more significant results without having to trade time for money.

Through their content and programs at UnHustled.com, they share how you can free up your time, work smarter and enjoy life more.

Which I’m pretty sure most of us would love to know how to do!

As we had a longer than usual conversation with two experts, the full interview has been split into two. This is part one, part two will be available shortly.

We also did this as a Facebook Live video, which you can watch here if you want to watch the whole interview all at once!

On this episode:

  • How Phil & Sean arrived at the same destination, but for very different reasons.
  • What does it mean to be “UnHustled” in your business?
  • How to design your business around the life you want, not the other way round.
  • The simple 3 step process to free up hours of your time every week.

And much more!

Resources Mentioned In This Episode:

  • Visit Sean & Phil’s website - UnHustled
  • Check out Sean & Phil’s new programme - UnHustled Freedom
  • Connect with Sean on LinkedIn
  • Connect with Phil on LinkedIn
  • Get paid for listening to podcasts on Podcoin - Use code ClientCatch to get 300 Podcoin!

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

Happy Fishing!

Adam

View Details

Today’s episode is going to be a little bit “meta”...

That’s because we’re talking about using a podcast, both your own and appearing on others, to build your reputation as a leader in your industry and attract clients.

In fact, I saw a post on LinkedIn the other day from Gary Vaynderchuck saying that starting a niche podcast is one of the most incredible opportunities for anyone in B2B.

So if he sees the power in podcasts, maybe it’s time to take the plunge!

But rather than listen to me ramble on about how transformative podcasting can be for you and your business, today I’m talking to Matt Johnson.

Matt is a fellow marketer, podcast expert, and founder of podcast PR & production agency, Pursuing Results.

On this episode:

  • Why podcasts are the “New Networking”
  • Matt’s journey from Real Estate, to musician, to podcast expert.
  • How a single sentence can transform how you attract clients.
  • How to use a “pitch assistant” to get featured on the right podcasts & leverage outside audiences to grow your business.
  • Why podcasting is all about “being in the right pond to get more fish on your hook”.
  • The simple weekly podcasting formula Matt uses to get his clients results.
  • How to win clients and generate revenue from podcasting.

And much more!

Resources Mentioned In This Episode:

  • Visit Matt’s website - Pursuing Results
  • Check out Matt’s amazing FREE training - How to Get Featured On the Right Podcasts & Leverage Outside Audiences to Grow Your Business
  • Connect with Matt on Facebook
  • Listen to Matt’s YouX Podcast on Apple Podcasts

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

View Details

If you think about how our habits have changed in the last decade or so, one thing you’d probably put at the top of your list is how you probably type stuff into a search engine like Google on a daily basis.

In fact a little statistic I found suggests eighty-one percent of customers and massive 94% of B2B buyers, will perform searches online before they make a purchase!

It’s these changes in our behaviour that have meant as business owners, we know about the importance of showing up in these searches, or we risk falling behind the competition.

Which is why you’re going to want to pay attention to my guest today, Steve Pailthorpe, Founder of iconicdigital.co.uk who is recognized internationally as a prominent digital marketing & SEO expert.

On this episode:

  • Why SEO isn’t dead…
  • The small simple changes that will result in more visitors to your website
  • Why it’s vital that your website is designed for search if you want to generate leads
  • The importance of backlinks
  • How to get millions worth of insights from the big boys, that you can use for free

And much more!

Resources Mentioned In This Episode:

  • Visit Steve’s website - Iconic Digital
  • Get a free marketing audit with Steve - Iconicdigital.co.uk/marketing-audit
  • Connect with Steve on LinkedIn
  • Connect with Steve on Facebook
  • Connect with Steve on Instagram

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

View Details

A first for The Client Catching Podcast...

A live interview!

(You can watch a replay of the Live broadcast on Facebook by clicking here)

I had to do this live really as I'm talking to The Master of live video, and the Founder of the Confident Live Marketing Academy...

Ian Anderson Gray!

Unless you’ve been living in a cave, you’re almost certainly being told about how important video is becoming for attracting and catching clients for your business.

Problem is, not everyone is a natural in front of the camera. And if you’re an introvert like me, the thought of doing video is a pretty scary one! Let alone doing it LIVE!

But don’t worry, if I can do it… Anyone can! And Ian is the guy to help you!

On this episode:

  • The huge value of using live video to grow your audience, influence and revenue.
  • “BLAST” your way to live video success
  • Why you don’t need to fear the “tech” with live video
  • How to use live video to improve your bottom line
  • How to start slowly and grow your confidence using live video
  • Funny stories Ian has from using live video that show we’re all human
  • Myth Buster: Why you don’t need a lot of “followers” to benefit from live video
  • Why you need a plan for how you use live video
  • How to promote and repurpose your live video for exponential results

And much more!

Resources Mentioned In This Episode:

  • Visit Ian’s Website
  • Connect with Ian on Facebook
  • Listen to Ian’s Podcast on Apple Podcasts - Confident Live Marketing Show
  • Zoom
  • EcammLive (Mac)
  • BeLive.tv
  • StreamYard
  • Content 10X
  • Rev.com
  • One Minute Warm Up App

Get The Guide

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

I'd love your feedback, so feel free to let me know by hitting reply!

Happy Fishing!

Adam

View Details

What if I told you that your business holds untapped revenue streams that could multiply your income and help you rapidly scale your business?

That’s not just a bold statement, it’s 100% true because this is exactly what my guest today, Jake Ulkus, is a master at doing.

Jake is Co-Founder and Chief Revenue Growth Consultant at Profit Ignition where he helps his clients develop the ultimate 4 week growth plan to deliver more sales, more profit and more impact.

This guy has a serious talent that allows him to dig deep into a business, identify and optimize it’s unique strengths and assets in a totally unique way.

Jake uses a totally different approach to growing your business. One few people realise exists, and even fewer with the expertise to simplify it into a repeatable process that anyone can follow.

On this episode:

  • What is Hidden Equity?
  • An Example of Hidden Equity
  • How do you “sell your sawdust”
  • The power of strategic partnerships.
  • What a “Profit Ignition” process looks like and how it can transform your business.
  • Why you don’t need to do more, you need to do less.
  • How to find Hidden Equity in 7 days.

And much more!

Resources Mentioned In This Episode:

Visit Jake’s Website

Find out about a Quick Action Strategy Workshop

Connect with Jake on Facebook

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

I'd love your feedback!

Happy Fishing!

Adam

View Details

On this episode I’m talking to someone who I consider one of my genuine marketing “heroes”, so to be able to welcome him on my podcast is a real honour for me, but more importantly, a massive benefit to you listening.

That’s because today I’m talking to Dov Gordon.

Dov excels at helping consultants and experts get ideal clients. Consistently.

For me it’s Dov’s ability to find simplicity on the other side of complexity that makes him stand out. He has a unique ability to explain hard to grasp concepts so they actually make sense, so you can take action and use them to grow your business.

So if you’re one of the millions of professionals who are great at what they do and prefer to let their expertise, knowledge and work do the talking for them…

You’re going to love what Dov has to say.

On this episode:

  • The experts dilema
  • Why every tactic works, and every tactic fails.
  • The only 3 things you need to get clear on to grow your business (not what you think...)
  • Why you need to think like IBM.
  • Your marketing only needs to do these 3 simple things to catch clients...
  • The hidden dangers in your business you don't know about.

And much more!

Resources Mentioned In This Episode:

Check Out Dean’s “Client Catching Ecosystem”!

  • Get Dov's gift - How To Systematically & Consistently Attract First Rate Clients
  • Visit Dov’s Website - DovGordon.net

I also wanted to let you know about a brand new free resource I've just released called...

How To Stand Out And Attract Clients In A World Of Extroverts & Selfies: A Quietly Powerful Guide For Professional Introverts... (And Curious Extroverts!)

There's both a PDF download and bonus video version.

Essentially I created this after realising that, as an introvert who can at times be painfully shy, meaning that sometimes struggled to stand out and attract clients, I'm not alone!

So if you're an introvert like me, perhaps at some level you've felt this has held you back in your business?

Because even though you’ve been successful, you’ve always found it a little harder to attract clients in this age of social media and selfies, (and the thought of taking one, especially in public, makes you cringe…), than others who seem to embrace it.

If so, this guide could be your saviour!

Click here to get your copy<<

I'd love your feedback!

Happy Fishing!

Adam

View Details

You know how your always told “you need to work on your business, not in your business”, but every time you do you feel like screaming because you “know it”, but just can’t find the time?

Well, that’s what my guest today helps you solve.

I’m talking to Dean Soto, president of Freedom in 5 Minutes, who specialises in helping maxed out business owners 10x their capacity in 30 days by duplicating it’s biggest asset. YOU!

Dean and his team of Virtual Systems Architects are masters at automating businesses by looking at what you are doing right now, documenting it step-by-step, and then implementing it.

And as a father with 7 kids, he’s had to figure this out just to stay sane!

On this episode:

  • How Dean runs a business from his farm while raising 7 kids, and remains sane…
  • Common misconceptions about outsourcing, and why you’re missing out.
  • Why you have almost ZERO chance of growing without systems in your business.
  • Why a simple 5 minute video can change everything…
  • How to save a fortune and hours of time, by using a system to recruit top talent.
  • The strategy Dean uses to easily start conversations with his ideal clients and referral sources.
  • How combining online social media, with offline relationships has literally made Dean millions.

And much more!

Resources Mentioned In This Episode:

Check Out Dean’s “Client Catching Ecosystem”!

  • Listen to Dean’s Podcast - Freedom In Five Minutes
  • Visit Dean’s Website - FreedomInFiveMinutes.com

Exclusive Listener Only Bonuses!

Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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Today’s guest is Bob Gentle who is the managing director of Amplify, where he has worked with a range of business, from Corporate and SME clients, to Solo practitioners, to help them leverage digital marketing so they stand out, reach new heights and new revenues.

Today he specialises in the Oil & Gas sector, and it's this shift into specialising that has seen Bob’s business change dramatically for the better.

Though it wasn’t an easy journey...

On this episode:

  • How a packet of biscuits can lead to new business.
  • The next “big thing” in digital marketing isn’t what you think...
  • Do you still need a website in this age of social media?
  • Why you need to specialise.
  • The unspoken pitfalls of using a done for you agency for your marketing.
  • Why most businesses only have one P Bob...
  • What Bob would do first if he had to start all over again.

And much more!

Resources Mentioned In This Episode:

Listen to Bob’s Podcast - The Gravity Podcast

Visit Bob’s Amplify Agency Website

Connect with Bob on LinkedIn

Exclusive Listener Only Bonuses!

Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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This is the final part In this 5 part series I’m taking a deep dive into the exact strategy that I use to “catch” clients.

If you haven’t listened to parts 1, 2, 3 and 4 I suggest you listen to that first as these may not make as much sense if you listen out of order...

In this series I’m taking a deep dive into The Client Catching Ecosystem to show you how it can drastically simplify the way you attract and catch new clients and reduce the overwhelm, so you’ll know exactly what you need to do week in, week out to market your business, in just 2-4 hours per week.

On this episode:

  • How to save a conservative 10 to 20 hours a week by automating your appointments.
  • A simple system that will skyrocket your sales.
  • How to stop wasting time talking to “tyre kickers”.
  • The smart choice when it comes to catching quality clients.

And much more!

Resources Mentioned In This Episode:

Click here to see a graphic of The Client Catching Ecosystem (scroll down to view)

Click here to watch the BRAND NEW “Less Selling More Clients” Masterclass

Click here to talk to Adam about The Client Catching Ecosystem

Happy Fishing!

View Details

This is part 4 In this 5 part series I’m taking a deep dive into the exact strategy that I use to “catch” clients.

If you haven’t listened to part 1, 2 and 3, I suggest you listen to that first as these may not make as much sense if you listen out of order...

In this episode I’m taking a deep dive into The Client Catching Ecosystem to show you how it can drastically simplify the way you attract and catch new clients and reduce the overwhelm, so you’ll know exactly what you need to do week in, week out to market your business, in just 2-4 hours per week.

On this episode:

  • Why successful marketing isn’t a one time activity.
  • A deep dive into the first 5 parts of The Client Catching Ecosystem.
  • Why you need a road map to guide your success
  • The only marketing assets you’ll ever need to bring you clients consistently every month.
  • How to gently reel in your prospects, not fight them.

And much more!

Resources Mentioned In This Episode:

Click here to see a graphic of The Client Catching Ecosystem (scroll down to view)

Click here to watch the BRAND NEW “Less Selling More Clients” Masterclass

Click here to talk to Adam about The Client Catching Ecosystem

Happy Fishing!

View Details

In this 5 part series I’m taking a deep dive into the exact strategy that I use to “catch” clients.

If you haven’t listened to part 1 and 2, I suggest you listen to that first as these may not make as much sense if you listen out of order...

My goal in this series is very simple. I’m going to show you a time tested strategy with thousands of years of success to back up it’s effectiveness, that I’ve added a modern twist to that will help you get more clients from less selling, in a way that feels natural and authentic.

Both to you, and your clients.

I’m going to show you something I call The Client Catching Ecosystem that can drastically simplify the way you attract and catch new clients and reduce the overwhelm, so you’ll know exactly what you need to do week in, week out to market your business, in just 2-4 hours per week.

On this episode:

  • Why having a conversation can create all the authority positioning and leverage you’ll ever need to get leads, appointments and sales for years to come.
  • How you can stand out in the most saturated markets and communicate with your clients in a way almost none of your competition is doing.
  • What on earth is an “Authority Bridge”, and how can it “hook” ideal clients and referral sources?
  • How to become a “welcome guest, not an annoying pest” and open doors to opportunities you never could before.

And much more!

Resources Mentioned In This Episode:

Click here to watch the BRAND NEW “Less Selling More Clients” Masterclass

Click here to talk to Adam about The Client Catching Ecosystem

Happy Fishing!

View Details

In this 5 part series I’m taking a deep dive into the exact strategy that I use to “catch” clients.

If you haven’t listened to part 1, I suggest you listen to that first as these may not make as much sense if you listen out of order...

My goal in this series is very simple. I’m going to show you a time tested strategy with thousands of years of success to back up it’s effectiveness, that I’ve added a modern twist to that will help you get more clients from less selling, in a way that feels natural and authentic.

Both to you, and your clients.

I’m going to show you something I call The Client Catching Ecosystem that can drastically simplify the way you attract and catch new clients and reduce the overwhelm, so you’ll know exactly what you need to do week in, week out to market your business, in just 2-4 hours per week.

On this episode:

  • Focus on _______ NOT tactics…
  • The one strategy that outperforms everything to give you a predictable flow of clients.
  • How “Fish Farming” will grow your business.
  • One of the most profitable ways to scale your business while making an impact, so you can increase your bottom line and amplify your message out into the world.

And much more!

Resources Mentioned In This Episode:

Click here to watch the BRAND NEW “Less Selling More Clients” Masterclass

Click here to talk to Adam about The Client Catching Ecosystem

Happy Fishing!

View Details

A bit of a break from the normal format for the next few episodes…

There’s no guests, so you just get my ramblings! Don’t let that put you off though as I’m sharing some really powerful stuff!

In this 5 part series I’m taking a deep dive into the exact strategy that I use to “catch” clients.

My goal in this series is very simple. I’m going to show you a time tested strategy with thousands of years of success to back up it’s effectiveness, that I’ve added a modern twist to that will help you get more clients from less selling, in a way that feels natural and authentic.

Both to you, and your clients.

I’m going to show you something I call The Client Catching Ecosystem that can drastically simplify the way you attract and catch new clients and reduce the overwhelm, so you’ll know exactly what you need to do week in, week out to market your business, in just 2-4 hours per week.

On this episode:

  • The REAL problem you face when selling a service or advice based on your expertise.
  • How you’re being “tricked” into doing the wrong things… and it’s costing you a fortune.
  • Your biggest opportunity that will enable you to attract and catch more clients, with less selling.

And much more!

Resources Mentioned In This Episode:

Click here to watch the BRAND NEW “Less Selling More Clients” Masterclass

Click here to talk to Adam about The Client Catching Ecosystem

Happy Fishing!

View Details

Today’s guest is someone who clearly loves a challenge. That’s because he doesn’t just run one business, but two.

So coming on The Client Catching Podcast should be no trouble for my guest today, Martin Bamford.

He's managing director of Informed Choice, an award-winning firm of Chartered Financial Planners in Surrey and Hampshire; and he's founder of Bamford Media, a creative agency for financial planners, business coaches and membership bodies, where he takes what’s worked for marketing his business, to help others do the same.

Martin is a big proponent that you need to be creating fresh, quality content on a regular basis, and sharing it across a range of social media platforms to keep you front of mind with your ideal clients, build trust and ensure they call you first when they need your services.

On this episode:

  • How to come up with unlimited ideas for content.
  • Why consistency is vital when it comes to marketing.
  • How content bridges the trust gap and attracts ideal clients.
  • Why starting with the end in mind is the best way to find success.
  • Why you need 1,000 true fans.

And much more!

Resources Mentioned In This Episode:

Listen to Martin’s Podcast - Informed Choice Radio

Visit Bamford Media Website

Visit Informed Choice Financial Planning Website

Follow Martin on Twitter

Kevin Kelly’s original essay - 1,000 True Fans

Exclusive Listener Only Bonuses!

Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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I’m joined today by my special guest, Matt Anderson.

Matt is a speaker, author and podcaster, who at 51 found his calling in life to help Achiever types get out of their own way and take bigger leaps in life, when he realized that 80% of the 1000+ clients he had coached in the prior 16 years needed it and, more painfully, so did he!

As well as being a repeat speaker at many major international conferences and training multiple sales teams from over 35 countries, Matt is also the author of the business bestseller Fearless Referrals, which Brian Tracy, says “teaches you the “Golden Rules” for developing a continuous chain of high quality referrals for any product, in any business.

High praise indeed!

It’s the combination of practical strategy and mindset that I really find fascinating about Matt’s work, and why I’m delighted to welcome him on to the show.

On this episode:

  • What cycling can teach you about winning in business.
  • The importance of discipline and a daily practice.
  • Why casting a wide net doesn’t work when trying to get more referrals
  • 4 steps to more referrals.
  • Matt’s favourite question to use when asking for referrals

And much more!

Resources Mentioned In This Episode:

Matt’s Podcast - The Road Not taken

Matt’s YouTube Channel

Visit Matt’s website

Connect with Matt on LinkedIn & Instagram

Exclusive Listener Only Bonuses! Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

View Details

Today I’m talking to a very impressive individual, Pete Matthew.

Pete has combined his professional expertise with, in his words, "a nerdy hobby", and turned it into something that has become a monster!

Pete is a 21-year veteran financial planner and Managing Director of Jacksons Wealth Management in Penzance, where he and his team focus on one simple goal... To help his clients make sense of money.

But while his expertise in financial planning is impressive, as a marketing geek I personally can’t help but be inspired slightly more by the fact that on top of this, Pete is also an award-winning podcaster and video blogger.

When you listen to Pete, you’ll start to understand why he has more clients asking to work with him than he can deal with, as he’s built a thriving Client Catching Ecosystem that is an amazing example of what can happen when you commit to building your own.

On this episode:

  • How a “fat guy in Penzance” created a marketing monster.
  • Don’t let your fear of tech stop you from taking action.
  • Why answering client questions in your marketing is the fastest path to building trust.
  • Progress is more important than perfection, so just start!
  • Why blocking time to dedicate to marketing your business is the best investment you can make.
  • The biggest influences on Pete that guided him to his success (and kept him going when things got tough…)
  • Why Pete hasn’t had to “sell” in years, yet remains fully booked.

And much more!

Resources Mentioned In This Episode:

Meaningful Money

Pete’s Podcast

Jacksons Wealth Management

Exclusive Listener Only Bonuses! Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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Did you know that referrals are 3 times more likely to convert, will stay 4 times longer, buy 3 times more in year 1, and are 2 times more likely to refer more who are just like them?

That’s pretty powerful!

Which is why you’re going to want to listen to this episode a few times, as I’m talking to Mark Jarvis, who is an expert on using networking and referral marketing to explode your business.

Mark is Director of The Referrals Builder, and known for helping businesses generate £millions in new business by referral. He helps his clients master the simple, but powerful strategies he’s developed from his years of experience, that get a flood of referrals, consistently.

On this episode:

  • The biggest mistakes people make when trying to get more referrals
  • The 5 rules to getting a consistent flow of referrals
  • One simple 10 minute daily ritual that could skyrocket the number of business opportunities you create.
  • To incentivise, or not? Why most get this wrong…
  • How to use LinkedIn the right way.

And much more!

Resources Mentioned In This Episode:

Connect with Mark on LinkedIn

Exclusive Listener Only Bonuses! Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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A first for The Client Catching Podcast... I recorded part of this episode LIVE on Facebook!

Scary... (If you want to watch it, you can see my live recording by clicking here)

In this episode I talk about the power of a mastermind for growing your business. I have to give a big shout out to Chris Ducker and the team at Youpreneur for providing the case study I used for inspiration!

Plus I welcome not one, but four guests onto the show on this episode to get their experience and thoughts on just how powerful masterminds have been for growing a business.

On this episode:

  • Adam’s personal case study on the benefits of a mastermind.
  • The 4 reasons a mastermind can transform the trajectory of your business.
  • How a mastermind is the cure for “entrepreneurial loneliness”.
  • Why it’s important to look at who is behind any mastermind you join.
  • How the answer to what you’re struggling with right now could be one mastermind away from being solved.
  • How to harbour the value of “collective brilliance”

And much more!

Resources Mentioned In This Episode:

  • Get confident with Live video from Ian Anderson Gray
  • Find out about the YouPreneur Summit
  • Connect with Linda Graanoogst on LinkedIn & Facebook
  • Visit Natalie Dorémieux’s New Software Marketing Website & connect with her on Facebook
  • Visit Louise Brogan’s Social Selling Bee Website & connect with her on Facebook

Exclusive Listener Only Bonuses! Make sure you grab your listener goodies by visiting...

The Client Catching Podcast Listener Gift Page

You'll get exclusive trainings and my best resources all in once place where I dive deep on the marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to "Hook" your listener bonuses today <<

Happy Fishing!

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I know this podcast is about marketing, strategy and how to catch more clients, but what you’re going to hear today is that actually these won’t necessarily have the impact and get the results you want or expect, unless you get what my guest today helps you master.

So I’m delighted to be joined today by Nina Cooke.

Nina is a Peak Performance Business Mindset Coach, working with successful, but stuck, business owners and experts who are frustrated because, in spite of all their hard work, they still aren't getting the results they want, and the results that deep down, know they are capable of.

On this episode:

  • How your fears show up to sabotage your business results.
  • Why getting comfortable hearing “no” is key to growing your business.
  • Why curiosity doesn’t always kill the cat…
  • The clues to look out for to know if you’re being run by a limiting belief.
  • The difference between those who succeed and those that fail.
  • How Nina attracts and catches clients using one simple but powerful strategy.

Resources Mentioned In This Episode:

  • Nina's Website
  • Nina's Training - 3 STEPS to SMASHING through YOUR INCOME GLASS CEILING
  • The Entrepreneurs Inner Game Podcast

New Masterclass Training Available! I’ve just released a new and updated Masterclass training…

“Less Selling. More Clients”

It’s where I share the little known marketing strategy that gets OTHERS to grow your business for you…

AND the system that powers it to remove you from up to 90% of your marketing and sales process, instantly boost your authority, while at the same time increasing the quality of leads, appointments and clients that you attract and catch…

All without spending a penny on advertising or adding more hours to your week!

Click here to watch the Masterclass <<

Happy Fishing!

All without spending a penny on advertising or adding more hours to your week!

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I’m delighted to be joined on today’s episode by my guest Craig Palfrey.

Craig is a Certified Financial Planner, a Chartered Wealth Manager, an international speaker on finance and the Managing Partner of Penguin.

Craig started in Financial Services in 2000 and considers himself extremely fortunate that he’s found his vocation. When I asked him what he does for fun, he said work! He truly loves what he does, is devoted to his clients and constantly improving.

On top of all the other things he has on his plate, he’s also found time to author not just one, but two books – ‘The Wealth Secret and The Business Secret. Both available on Amazon.

I could seriously go on! But basically Craig is doing a lot of things right when it comes to serving his clients and running his business.

On this episode:

  • When finding your calling in life turns up in the strangest places...
  • Why planning your personal finances is different for business owners.
  • A warning why “The Great Wealth Transfer” isn’t going to save us.
  • Why planning your business growth is just like planning your finances.
  • How Craig has grown his firm using a book.
  • The one strategy Craig would use to grow his business if he had to start all over again.
  • And much more!

Resources Mentioned on This Episode:

Craig’s Website - Penguin

Craig’s Book - The Business Secret (Free Download)

Connect with Craig on LinkedIn

Key Person of Influence - Daniel Priestley

You can see how to build your own Client Catching Ecosystem by watching my free, on demand Masterclass Training…

“Less Selling. More Clients”

It’s where I share the roadmap to systemising and scaling your firm that will increase your influence, consistently get you in front of ideal prospects, automatically follow up with your leads, while growing your network and pipeline so you add 4 to 12 of the right clients each month.

All without spending a penny on advertising or adding more hours to your week!

Watch the Masterclass here - www.thinklikeafish.co/pc-less-selling

Happy Fishing!

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This is part 2 of my conversation with Greg Hickman, CEO of System.ly, one of the world's top coaching companies for service providers looking to grow and scale.

So if you haven’t listened to part 1, make sure you listen to that first or this won’t make much sense!

It was such a great conversation that it inspired me to record a little extra at the start after some of the topics Greg and I covered. You’ll find out “Why” when you listen...

On part 2 of Greg’s interview:

  • Adam’s rambling “Why”...
  • How systemising yourself is as important as any system in your business.
  • The strategy Greg would use if starting all over again to catch clients.
  • A simple system every service business can implement fast to improve their sales.
  • The single sentence to add to all your content that will get you more appointments.
  • And much more...

Greg’s Website - System.ly

Greg’s Facebook Group - The Scalable Service Provider

You can see how to build your own Client Catching Ecosystem by watching my free, on demand Masterclass Training…

“Less Selling. More Clients”

It’s where I share the roadmap to systemising and scaling your firm that will increase your influence, consistently get you in front of ideal prospects, automatically follow up with your leads, while growing your network and pipeline so you add 4 to 12 of the right clients each month.

All without spending a penny on advertising or adding more hours to your week!

Watch the Masterclass here - www.thinklikeafish.co/pc-less-selling

Happy Fishing!

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Before I introduce today's guest, I wanted to give you the heads up as this conversation is an example of what happens when two business owners get together and start talking not just about business ideas and strategies for growth, but also the internal struggles we all face as we strive to reach peak performance in all areas of our lives.

So as there were so many awesome subjects covered with my guest today, plus some “Real Talk” and a little geeking out on a few things...

I’ve split our conversation into two episodes!

This is part one and I’m thrilled to be joined today by Greg Hickman.

Greg is the Founder and CEO of System.ly, one of the world's top coaching companies for service providers looking to grow and scale.

As well as well as helping hundreds of service business to improve their internal processes, gain time back in their day and scale their businesses, he’s also worked with some very well known entrepreneurs, including Chris Ducker and John Lee Dumas to name drop a few on his behalf.

On This Episode:

  • Why so many service providers struggle to feel fulfilled.
  • The model Greg uses to help a service business scale, without sacrificing your clients results.
  • Why focusing on the problem you solve will simplify your entire business.
  • How being able to simplify the complex fuels Greg's passion.
  • And much more...

Greg’s Website - System.ly

Greg’s Facebook Group - The Scalable Service Provider

You can see how to build your own Client Catching Ecosystem by watching my free, on demand Masterclass Training…

“Less Selling. More Clients”

It’s where I share the roadmap to systemising and scaling your firm that will increase your influence, consistently get you in front of ideal prospects, automatically follow up with your leads, while growing your network and pipeline so you add 4 to 12 of the right clients each month.

All without spending a penny on advertising or adding more hours to your week!

Watch the Masterclass here

Happy Fishing!

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Today I’m really excited to welcome my friend Matt Clark, the Chief Rainmaker At The Virtual Edge on to the show!

Matt is a sought after international speaker, with a wealth of knowledge on all aspects relating to sales and marketing.

Matt started his first company at 23 selling telephone switchboard systems and copiers door to door. He grew the business 300% per year and racked up almost £7 million in sales in just 4 years. So Matt knows a thing or two about how to structure sales systems and processes to generate cash quickly!

One of the ways he does this today is by consistently generating high quality leads and clients from LinkedIn without spending a cent (or penny) on advertising.

Which is why I know he’s going to drop a tonne of value for you here today!

Now just to warn you, Matt is from South Africa, and he talks fast so you’re going to want to pay attention… He’s got a boat load of energy and enthusiasm and I’m delighted to welcome him on the podcast today!

On this episode:

  • The psychology of sales, and why it’s not what you think
  • How Matt helped a client go from a 3% to a 35% sales conversion rate… from half the amount of leads.
  • The simple LinkedIn strategy that will open the doors to multiple warm conversations with your perfect clients.
  • The one line to use in your sales conversations that will save your hours chasing the wrong prospects.
  • And much more!

Connect with Matt on LinkedIn - https://www.linkedin.com/in/mattclarksa/

Watch Matt's free LinkedIn training - https://thevirtualedge.com/

You can see how to build your own Client Catching Ecosystem by watching my free, on demand Masterclass Training…

“Less Selling. More Clients”

It’s where I share the roadmap to systemising and scaling your firm that will increase your influence, consistently get you in front of ideal prospects, automatically follow up with your leads, while growing your network and pipeline so you add 4 to 12 of the right clients each month.

All without spending a penny on advertising or adding more hours to your week!

Watch the Masterclass here - www.thinklikeafish.co/pc-less-selling

Find out more about Adam & Think Like a Fish - www.thinklikeafish.co.uk

Happy Fishing!

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On today’s episode I welcome Andrew Dymski to the show.

Andrew co-runs Zen Pilot, a company that helps agencies develop their processes and systems so they can scale.

He and his business partner started their agency, Guava Box in a college dorm room with no book of business or corporate experience. As you can imagine, he learned a lot by trial and error and by his own admission, has plenty of the scars and bruises to show for it!

It’s one of the reasons he now helps others avoid what he went through, by becoming obsessed with one question:

How can agency owners build a sustainable business that delivers amazing results for clients without taking over their lives?

  • Andrew has consulted with over 1,200 agencies.
  • Worked with businesses on 6 continents.
  • Interviewed 180+ successful agency owners on his podcast Agency Journey.
  • Invested over $700,000 of his own money building an agency project management tool from scratch.

He’s distilled all of these experiences and lessons learned into a concise process that allows agencies to win without reinventing the wheel. But even if you don’t run an agency, everything he does can be easily applied to any business that works with clients.

Which is why I’m so excited to welcome him onto today’s show!

On this episode:

  • Why building a great business is like becoming a pro-athlete
  • Why you can’t scale without a process
  • How you’ve been conditioned to think wrong when it comes to running your business
  • Andrew’s best strategy for catching clients
  • The single strategy Andrew would use if he had to start again to catch new clients
  • And much more!

You can see how to build your own Client Catching Marketing System by getting a copy of my...

“Client Catching” Sales Roadmap

This will show you how create a system into your business, just like the one I talk about in today's episode. It walks you through how it all fits together and all the tools you’ll need to build it.

Get yours at www.thinklikeafish.co/podcastroadmap and get to work!

Find out more about Adam & Think Like a Fish - www.thinklikeafish.co.uk

Happy Fishing!

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Today I’m going to try and address one of the most common questions I get when speaking with people that run a professional service business.

“How can I get more leads for my business?”

I’d say about 9 of of 10 people I talk to ask me a version of this, so I know it’s a problem a lot of businesses face.

Essentially what this question tells me, is that the person asking it is thinking…

All my problems would be solved if I just had more leads.

If only it were that easy…

In today’s episode:

  • The Real Reason You’re Not Getting Enough Clients
  • The Only Three Things You Need In Order To Catch More Clients
  • Why You Need A Process For Your Marketing
  • How If You’re Only Playing The Short Game, You’re Seriously Missing Out
  • And Much More…

Enjoy!

As a listener of The Client Catching Podcast, I’d love to help you crush it with your own Client Catching Ecosystem.

So why not schedule a call with me at www.thinklikeafish.co/schedulediscovery

What you and I will do is discuss your business, your goals and see if and how we can help you achieve them. I’ll help you develop your own mini roadmap for how you can attract, catch and grow more clients for your business.

If you get nothing else from it, it'll be a deep dive with me on your marketing and ways in which I would suggest you can make it more efficient.

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In today's episode I talk about a topic I don’t hear being talked about that much, which is the fact that being great at what you do is not necessarily going to help you catch more clients or grow your business.

Sad but true.

There comes a time when, if you are pretty great at what you do, but you’re still not getting as many clients as you’d like, then it’s fair to say you’re suffering one of the most common ailments of business….

You’re suffering in obscurity.

Because despite being awesome at what you do, you probably feel like you're “the best kept secret” in your market.

And that sucks!!

So to fix that, you need to know how to market and sell.

In this episode:

  • Why marketing is the NUMBER 1 most important skill you need to master in order to grow your business.
  • The biggest mistake that I see, time and time again, in most marketing, and how to fix it.
  • A a little secret about tactics...
  • How having a system for your marketing and sales is a literal life saver.
  • A simple framework you can use to create a Roadmap that will make marketing a lot easier.
  • And much more...

You can see how to build your own Client Catching Marketing System by getting a copy of my...

“Client Catching” Sales Roadmap

This will show you how create a system into your business, just like the one I talk about in today's episode. It walks you through how it all fits together and all the tools you’ll need to build it.

Get yours at www.thinklikeafish.co/podcastroadmap and get to work!

Find out more about Adam & Think Like a Fish - www.thinklikeafish.co.uk

Happy Fishing!

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In the first episode of The Client Catching Podcast, I’m doing a bit of a solo!

You'll get a taste of what to expect, and why you’ll want to make sure you don’t miss an episode!

I’ve started this podcast because I know that in the real world, running a business where you work directly with clients delivering a service, isn't all calm waters and plain sailing...

Winning new clients, finding good people for your team (and retaining them), managing the day-to-day, delivering a great service...

There's always work to do!

And then there’s marketing! That thing everyone tells you that you ‘should’ do more of..

Or that you just need to use their 'magic bullet' tactic (for a price) and all your worries are over.If only that were true. But marketing is much more involved than simply using some "flash in the pan" tactic...

  • You need the right message that attracts and educates people about the problem your business solves, in an honest and believable way before they can even consider becoming a client.

  • Then you need to get that message in front of the right person at the right time.

  • And then there’s that small detail of actually setting up the appointments, making the sales, bringing on clients and serving them at the highest level.

No wonder sometimes it feels next to impossible!

Which is why I’ve created this podcast to help take the pressure off, and show you what’s working for other successful businesses, so you can use these same strategies to grow yours!

In today’s episode:

  • Why If You Want To Catch "Big Fish" Clients, You Need The Right Bait!

  • How One Simple Shift In Perspective Can Change Everything For You, Your Business And Your Income.

  • One Of The First Things Every Human Being On The Planet Thinks When They Wake Up In The Morning, And Why It Matters For Your Business Growth.

  • The Science Behind Getting Attention For Your Business.

  • And Much More…

Happy Fishing!

If I showed you how to add 6-18 clients a month without spending a penny on advertising, would you be interested?

Then make sure you hook your free copy of my:

“Client Catching” Sales Roadmap

This is the roadmap for those who love what they do, love their clients, but don’t have time to sell.

You’ll discover how to systematically add 6 to 18 clients to your business every month… without cold prospecting, buying expensive leads or spending a penny on advertising

Get yours at www.thinklikeafish.co/podcastroadmap

Find out more about Adam and Think Like a Fish at www.thinklikeafish.co.uk