Creativity 2.0 with Guy Vickerstaff: Recent Episodes
Institute of Practitioners in Advertising (IPA)
The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.
Each episode, IPA Scotland Chair Guy Vickerstaff breaks down key issues impacting creativity in our industry today.
IPA Chair Guy Vickerstaff discusses media strategy with Strategy Director, Maddy Sim from Dentsu Aegis Network in Edinburgh. In this informal chat he shines a light on the world of media planning, strategic insights and data driven creativity.
IPA Scotland Chair Guy Vickerstaff hosts a Creative Directors' Lockdown Lunch with eight fellow CDs. They discuss managing their teams remotely, their impressions and opinions of the work we're seeing during Covid19 and they discuss what the future for the industry holds.
IPA Scotland Chair Guy Vickerstaff hosts a roundtable with System 1's Orlando Wood, The Union's Emily Willing, The&Partnership's Rachel Patrick, and Story's Heather Hughes. They discuss Orlando's book 'Lemon. How the advertising brain turned sour', the creative effectiveness crisis facing adland and what can be done to address it.
IPA Scotland Chair Guy Vickerstaff sits down with Sky Creative ECD Robin Garton to discuss what life is like at the UK's largest in-house agency and what the future holds for creativity.