Connect the Dots Podcast: Recent Episodes
Vicki O'Neill
Connecting the Dots between marketing and sales, the teams that engage with the customer and their buying journey. Hosted by Marketing and Sales leader, Vicki O'Neill.
This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately.
Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes.
Follow Vicki on Twitter, IG and LinkedIn @vickioneill.
Sometimes we're just too close to what we do.
Sometimes we need someone else to bring to our attention when we're using jargon.
Sometimes that happens to me.
This was one of those sometimes.
I had someone recently say "What are talking about when you say short form vs long form?"
And it hit me: I've been using language that most people don't understand.
So today's the day to clarify that.
In this episode, I review the difference between short form videos and long form videos.
I also share why I disagree with Google. And I make up my own term.
Follow my podcast or SUBSCRIBE on YouTube @VickiONeill
To register for your strategy session, click this link: https://www.vickioneill.com/strategy
Being new to creating video is no different than being new to starting your own business.
Well, maybe it's a little different.
Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us.
And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen.
The good news is - each is easily correctable! Here are the 3 mistakes I often see new video creators make. Listen to the episode to learn how to correct each one.
- They don't look at the camera - they look at their reflection.
- They are monotone.
- They create one, long, continuous video (especially the long form videos)
Do any of these sound (or look) familiar to you? If you are making any of these - or know someone who is - listen to or share this episode.
Even if you're experienced, #3 will be a good listen.
For more video tips, content ideas, how-to's and information on creating videos for your business, SUBSCRIBE to my YouTube Channel. Use the new feature and search for my handle name: @vickioneill
You can also follow me on LinkedIn for the same content plus networking.
If you want to get started with video but don't know where to begin or what type of videos to create, take my Video Creator Quiz to discover your Creator Archetype: https://www.vickioneill.com/quiz
What should you be tracking when it comes to video metrics?
Host Vicki O'Neill breaks down the video metrics you need to track to increase brand awreness, engagement, conversions and sales.
She also gives tips on how to increase each metric if you aren't achieving your video content goals.
The link Vicki mentions to sign-up for the 90-minute strategy session is:
https://www.vickioneill.com/strategy
Share this podcast with someone who's creating videos and struggling with getting views, engagement, conversions and sales.
If you're new here and want more video content, tips, how-to's and inspiration for creating video content across multiple platforms, follow Vicki on YouTube, LinkedIn, Instagram and TikTok.
Have you ever heard someone say "I don't even know where to start!" when it comes to creating videos for their business?
Maybe it's you who's been saying that.
If it's you or someone you know, this episode is the place to start.
In this episode I review 5 videos every business needs to attract and keep their ideal customers. I share 2 ideas for each of the 5 steps from know, like, trust and buy as well as handling objections.
These videos give you the 'hook' ideas which can also be title names. You can always refer to one of my finding topic ideas resources as well like what I shared in this video:
https://www.tiktok.com/t/ZTRQWdhuA/
The links mentioned in this video are:
90-Minute Video Strategy Session with Vicki O'Neill
https://www.vickioneill.com/strategy
Discover your Video Creator Archetype
https://www.vickioneill.com/quiz
Business Coach, Krista Mollion on LinkedIn
https://www.linkedin.com/in/kristamollion/
FOLLOW and SHARE!
A video strategy - whether you're just getting started with video or want to take your videos to the next level - requires planning.
"If you find yourself reacting, you haven't invested enough time in planning."
Planning starts with creating goals - SMART Goals.
Smart goals are: specific, measurable, achievable, relevant and time-bound.
In this episode of Connect the Dots, I walk through an example of a generic video goal vs. a specific video goal.
If you want to create videos with a purpose, listen to this episode.
Schedule your 90-Minute Video Strategy session with Vicki O'Neill here:
https://www.vickioneill.com/strategy
The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy.
It's not surprising that video ROI is lackluster if no strategy is in place.
The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go.
The more detailed and more inclusive of all who are involved along the way encourages others to help you get to where you want to go.
A video marketing strategy isn't any different.
This week's podcast episode talks about the stats, what's needed, examples and next steps.
Be sure to subscribe or follow me wherever you listen to podcasts and if you want to follow along with the videos I'm creating now through the end of November 2022, subscribe to my YouTube channel:
https://www.youtube.com/vickioneill
Video continues to grow in importance from creating brand awareness to user generated content.
There isn't any other form of media that attracts, entices, engages and converts at the rate video does.
More businesses are realizing the power of video in attracting new clients, keeping existing clients and even existing clients attracting new clients.
Those business leaders who already use video in their marketing are already seeing the value and the ROI of video in their marketing content.
The question now is do you?
Follow along with this podcast as I reveal more video strategies that will help you ramp up your video creation into the new year.
Video should 'snap' into any existing marketing - you might just have to flip your perspective to see how it works.
I'll show you through this podcast, my videos on YouTube Shorts, Instagram Reels and TikTok.
Are you following me? If not, my profile is @vickioneill on YouTube and Instagram and it's @vickioneill4 on TikTok.
Don't be shy. When you connect, send me a DM that you listened to Connect the Dots!
For all my social channels, email and how to work together, go to my website at www.vickioneill.com/card
Marketing is the lifeline to your business. Why would you want to cut it? The worst thing you can do during a recession is cut your marketing. This practice goes back decades. There's proof that when a business cuts marketing, the sales and customers decline.
If you need to make cost cuts in your business, make smaller cuts across the board. Give your business (and employees) the opportunity to thrive as much as possible during the downturns.
Video simplicity - it may seem like an oxymoron, but its really not.
Keep your holiday chaos out of the business this year. I'm inviting you to send me your videos to convert to content that you can use throughout the holidays and beyond.
How?
Send me a DM on LinkedIn, TikTok or Instagram with the words VIDEO SIMPLICITY and we'll take it from there.
I'm in the business of making your work life simple. I will save you you time, anxiety, frustration and reduce the chaos in your business.
Go to https://www.vickioneill.com/card and choose your method of communicating!
The two links I mentioned:
Me on my Marketing Rant/Soapbox Episode #145
https://connectthedots.libsyn.com/the-worst-thing-you-can-do-right-now-cut-marketing
Recession Proof Your Business
https://youtu.be/C38-2oEC-hM
REMINDER: Leave a review for this podcast on whichever platform you're listening on!
In this episode of Connect the Dots, Vicki O'Neill reviews the highlights from episode 127 - 150.
Topics range from what video marketing is and why it's important to TikTok being the new search engine to a guest interview with a local photographer and a SPECIAL 5-part SERIES with a storyteller (to review how storytelling works in marketing and the various components to make it work for you in your business).
The links mentioned in this episode:
Discover your Video Creator Type: https://vickioneill.com/quiz
Get Your Video Strategy Mapped for Holiday Sales and into Q1: https://vickioneill.com/strategy
Vicki on TikTok: https://www.tiktok.com/@vickioneill4
You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set.
In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works.
All links mentioned in this episode as well as the other 4 are included in the show notes for this episode which is episode #150 of Connect the Dots at https://www.vickioneill.com/part5
Grab your spot for a 90-minute VIDEO MARKETING STRATEGY session and get your video in place before the holiday chaos, end of year craziness and New Year's resolutions are upon us.
By the end of this 90-minutes with me, you'll have a complete video marketing strategy that will give you topics, platforms, hooks and CTAs that will get you more visibility, conversion and the ultimate goal - SALES.
To secure a limited spot for yourself, apply at https://www.vickioneill.com/strategy
Vicki O'Neill collaborates with Theresa Francomacaro in this special 5-part series of Connect the Dots.
Theresa is a Seattle, Washington-based Business Storyteller and Executive Coach.
In this episode, Theresa reviews the 6 story arcs you can use in any story and how each one can be told to end a story as a success or a failure.
The most common story arc we are all familiar with is the Cinderella story - or the winner, winner, chicken dinner (W) approach. Listen to hear more about this.
The other story arcs include:
- Person in a Hole
- Rags to Riches
- Riches to Rags
- Riches to Rags to Riches
- Riches to Rags to Riches to Rags
- Riches to Rags to Riches to Rags to Riches (Cinderella Story or the W for a win)
The links mentioned can be found at:
https://www.vickioneill.com/holygrail
In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story.
People needs stories to connect with other people and to build relationships.
Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle. She demonstrates this with her 'messy middle' ball.
Story prompts that remind us we need to bring the story nuggets to the surface.
Having people who are in your corner – and the messy middle – is why it's so important to have people in your tribe, those who have your back and will be genuinely honest, but kind, with you and your work.
The people who you know, like and trust are those you are drawn to - and vice versa.
Be the magnet. Stories are what make us unique.
Things to think about how you're unique:
- What do people say I do better than anyone else/
- If I had a theme song, what would it be?
- What’s my methodology?
All of the neurological responses can be using throughout marketing and storytelling - and most affectively in video.
To work with video and get your video marketing strategy done in 90-minutes, apply here: https://www.vickioneill.com/strategy
To access the downloadable documents mentioned and to connect with Theresa, all links are accessible via the show notes at https://www.vickioneill.com/theresa-francomacaro-vicki-oneill-part-3
In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile.
The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals.
I share my screen as I review both digital assets. The Video may be better for clarification on details reviewed. You can access via YouTube here:
https://youtu.be/1fOojlKmbUQ
To discover your Video Creator Type: https://www.vickioneill.com/quiz
Stories connect people whether its in business or in our personal lives.
When Theresa Francomacaro and I connected, it was during Covid in 2020 and we were both working from home. We were introduced through a mutual LinkedIn contact and formed a quick bond.
Through the trials and tribulations of how life and business changed during Covid, the emotional roller coaster of being forced to pivot your business from 90% in-person activities to 100% online requires an expansion of your close knit network.
That's where I come in.
Theresa and I talk about how Rapport Opens the Door to connections, expanding opportunities and business ventures.
And, yes, she shares stories (quite a few really good ones, too!)
If you want someone in your corner who will help you craft and tell your unique stories, listen to this episode.
Theresa also has a special offer for listeners and viewers of this series.
All links mentioned are in the show notes which you can access here: https://www.vickioneill.com/rapport
Be sure to subscribe or follow on your favorite audio listening platform and get access to additional resources and opportunities that will help you tell your unique stories and help build your business through Rapport.
We've all heard it. "We gotta cut somewhere!"
"We need to hit our margins. Cut marketing!"
"Marketing's just an expense anyway. If we need to cut somewhere, let's cut marketing."
Do any of these sound familiar?
Even if you haven't been the one making the decision, you've likely heard someone else say this.
And what happened during the recession and AFTER the recession?
I haven't heard or read any positive stories about 'Hey Company ABC cut their marketing budget and hit record breaking sales numbers during the recession!"
Have you?
If you have, please share it with me. I need to a new perspective on this constant cookie cutter response anyway.
Anyway....this week is a short episode so go ahead and click play, enjoy and if we aren't connected on LinkedIn, let's change that - and start a debate or conversation on this topic.
https://www.linkedin.com/in/vickioneill
Have you been wondering why you should be on TikTok?
Afterall, there are so many people talking about it - but you just don't "get" what the big deal is.
Isn't it just a bunch of teenagers dancing and lip syncing?
No, not it's not.
There are professional, serious and non-dancing creators on TikTok, too. Those are the people I work with :)
And the number of professional creators continues to rise!
The question now is: are you going to be the first in your industry to start creating videos on TikTok - and attract prospects away from your competitors?
The decision is yours! I'm here when you're ready to take that first step.
I share TikTok stats and reasons why and how you should be creating videos on TikTok (I mean, who can't create a 6 second video - even off camera?!)
If you want to follow me and see how I'm doing it - on and off camera - and learn tips and tricks with how to use TikTok (and Instagram Reels and YouTube Shorts), here are my links to follow me:
https://www.tiktok.com/@vickioneill4
https://www.instagram.com/vickioneill/
https://youtube.com/vickioneill
Comment on a video with a question or send me a DM with a question. I'm here to help you create short form video content on the platform you choose.
Do you ever sit and wonder what your next post should be about or the title of your video or next podcast episode?
I've been there! And it's daunting to sit there and spin your wheels on all the ideas you have floating around your mind.
The 5 resources I review in episode #143 of Connect the Dots will help you connect the dots between your marketing and sales more effectively (and faster!).
People like relevance and creativity - these resources accomplish both AND in abundance.
The 5 resources shared are:
- Google Incognito
- Magazine covers
- Answer the Public
- Social media (platform research, trends and hashtags)
- Portent Idea Generator
Like, share and leave a review!
Even if you haven't started creating videos, listen to this episode to see the faux pas to avoid as you start your video marketing journey.
Whether you're in the US and in a recession or in a different country that's forecasting a recession (in 2022 or 2023), it's important to have your video marketing plan in place - as well as your back up plan.
In this week's episode of Connect the Dots, I review 3 common faux pas B2B companies make with video marketing - and how to avoid them (or course correct).
The link mentioned can be accessed here:
https://www.vickioneill.com/quiz
Leave a comment and share with someone who needs to hear this.
The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession.
Most people go gloomy and have bad thoughts about a recession then start reacting - cutting marketing, cutting employees and indirectly cutting customers. No one talks about what you might consider - or do - before cutting, cutting and more cutting.
Instead, consider re-evaluting your business from a high level. Ask yourself: what can I do to ride the wave of this recession so I can come out the other side better AND ahead of my competition?
In this episode of Connect the Dots, I review 3 things you can do right now and take steps toward keeping your business thriving even during a recession.
Let's connect on LinkedIn if we aren't already:
https://www.linkedin.com/in/vickioneill/
The human eye can process 36,000 visual messages per hour.
It makes sense that this processing is so high and leads to why our attention spans are so short - and getting shorter.
Video is the #1 form of media that the majority of people today prefer when looking for answers, solutions or to learn something new.
In this episode of Connect the Dots, Episode #140, I review 5 reasons why businesses need to use video marketing.
The other episode I mention is Episode #129 - What is Video Marketing and Why is it Important.
The link to register for the Confidence on Camera 90-Minute Workshop on 8/2/22 is here:
https://www.vickioneill.com/videoworkshop
Subscribe on your favorite platform. New episodes are released every Tuesday!
Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife.
In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography through today and the 40 Over 40 project, which I participated in.
Listen to this episode to gain more insights into Leon's favorite camera, favorite photo moment and plans with the 40 Over 40 project.
Leon's website: https://janelleephotography.com/
Leon's LinkedIn: https://www.linkedin.com/in/leonmcdonaldportraitbrandphotographer/
90-Minute Video Workshop: https://vickioneill.com/videoworkshop
The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience.
The second more important thing is where they spend time.
Where they spend time ultimately determines what type of media they interact with and what media options are available to you to reach them with.
Fortunately, all the social media platform allow video with different time and size restrictions.
The good thing is - creating videos that grab their attention and engage them to the point they want to continue watching or even better - talk with you!
Having a solid, high value marketing strategy that includes video will set you up for the most success you can to achieving your marketing, sales and business goals.
If we aren't connected on LinkedIn already, let's change that! Send me a message and let me know you heard it on the podcast.
https://www.linkedin.com/in/vickioneill/
According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google.
You might be asking why?
Vicki reviews the reasons why as well as what you can do about it.
Join the wait list for the upcoming short form video bootcamp which will include training on TikTok, Reels and Shorts.
Link to join: https://www.vickioneill.com/shortform
There are 3 reasons every marketer and content creator should keep in mind with every asset published - and the main one is to create with the intention of repurposing.
What is repurposing anyway? Content repurposing is using the same piece of content or asset in another format and/or on another platform. This can be in pieces or in its entirety.
The ultimate reason is to save time. The second reason is to reach a new audience. And who doesn't want that?!
Connect with me on LinkedIn to see more on this topic and other content topics related mostly to video: https://www.linkedin.com/in/vickioneill/
Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients.
These platforms are not just for kids or teenagers or young people. There are people of all ages, nationalities, backgrounds and business types.
Chances are high that the people you want to buy from you are already on these platforms - possibly consuming video from others in your industry (dare I say it - your competition!).
You can't turn the clocks back but you can start today with creating an account on at least one of these platforms.
Not sure where to start? I can help with that. I help clients like you create a video marketing strategy that works with and enhances their existing marketing efforts. My goal? To make you look like the coolest kid on the block (or coolest business in your industry).
The link I mentioned to apply to work together: https://www.vickioneill.com/quiz
In this week's epsiode of Connect the Dots, Vicki reviews the differences between short form videos and long form videos PLUS 5 factors every creator and marketer should consider to determine the best video approach to achieving a goal.
Connect with Vicki O'Neill on LinkedIn to continue learning about video in your marketing and how it can help you achieve better results.
Show notes are located here: https://www.vickioneill.com/podcast. This is Episode #134.
In this episode, I break down a scenario where I create separate pieces of content from podcast to video to blog to social media and review the amount of time associated with each. Then I review how to drastically reduce your content creation from 8.5 hours to 2.5 hours by starting with video.
The link to access the Video Success Quiz is in the show notes are at http://www.connectthedotspodcast.com Ep #133 or can be accessed directly at: https://www.vickioneill.com/quiz
The quiz will provide a personalized plan for next steps you need to take in your video journey whether you're just starting out or need to get more time back in your business.
Creating momentum in your business requires creating content consistently in the right place at the right time. When this happens, you create momentum.
Momentum is what's needed to attract, engage and convert your ideal customers.
Without it, you are more likely to miss out on sales opportunities and leave money on the table.
In this episode, I review Day 4 of my 5 Day Video Challenge and dive into the scientific side of habit forming.
Since this is a snapshot of the actual daily challenge in May 2022, I've created a Video Success Quiz that will give you a personalized plan of next steps for you in your business.
Go to the show notes on http://connectthedotspodcast.com Ep #132 or direct to https://www.vickioneill.com/quiz to get started.
In this episode, Vicki reviews her marketing framework and how video fits into it. If you're just getting started or already creating videos, you need to have a plan for video topics and content distribution. Listen to this episode and access the links mentioned in the show notes here: https://www.vickioneill.com/podcast Ep #131.
This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!).
This is also a portion of Day 2 from the 5 Day Video Challenge.
Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future.
All information can be found in the show notes at http://connectthedotspodcast.com Ep #130
In episode 129 of Connect the Dots, Vicki shares part of Day 1 of her 5 day video challenge. She reviews video stats, what video marketing and why it's important to incorporate into your marketing strategy.
Video plays an increasing role in connecting the dots between marketing and sales as well as from creating awareness to generating sales.
To work with Vicki and see how she can help you with your video marketing strategy, go to http://connectthedotspodcast.com and Ep #129 to connect with her.
If you want to see more of the content from the people already in your LinkedIn community, these 3 tips will help you get more and different content in your LinkedIn feed. Vicki O'Neill demonstrates each of these tips in a video which you can also access via the show notes page at https://www.vickioneill.com/podcast Ep #128
Video marketing continues to rise from the number of video creators, consumption and conversion whether on YouTube, TikTok or Instagram Reels.
If you are a solopreneur, entrepreneur or small business owner and haven't started creating video, you are missing out on a huge opportunity to gain new clients and increase revenue.
In this episode Vicki O'Neill reviews video stats, the power of video, video types, challenges with getting started with video and how using video can reach more of your target audience in more ways leading to an increasing in booked calendar appointments.
Join Vicki's 5-Day Video Challenge and take action. All links are included in the show notes at https://www.vickioneill.com/podcast Ep #127
Vicki O'Neill, host of the Connect the Dots podcast, reviews each of the episodes for #101 - #125. A highlight episode is a valuable resource to new listeners and those subscribers who are limited on time. The links to each of the highlights is included on the show notes page for this episode at vickioneill.com/podcast Ep #126.
Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey?
Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.
When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.
It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6.
Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins! Join host Vicki O'Neill as she dives into video types throughout the sales funnel and customer journey. Download can be accessed via the show notes at https://www.vickioneill.com Ep #125
Mark Struczewski's obsession is to help YOU become a more productive version of yourself.
Do you struggle with getting stuff done?
Do you wish you had more time in a day?
Are you sick and tired of being interrupted constantly?
If you said YES to any of these, this is a MUST LISTEN to episode. Join Mark Struczewski aka Mister Productivity and Vicki O'Neill host of Connect the Dots as they discuss all things productive and more.
Links mentioned are in the show notes at https://www.vickioneill.com Ep #124
In this week's episode, Vicki reviews why vanity metrics are valuable to a business, marketing strategy and ultimately sales.
Listen and share your questions, thoughts and inspiration on this topic by leaving comments on the video.
All links can be access via the show notes which can be found at https://www.vickioneill.com/podcast Ep 123
It sounds mysterious but is really quite simple.
Artificial Intelligence, or AI, is repetitive human behavior that's been automated through patterns of data over time.
This week Vicki reviews 3 ways artificial intelligence is already playing a critical role in video - whether you're creating, watching or both.
Watch and hear how it's explained in simple terms. The show notes and podcast mentioned are available in the show notes at: https://www.vickioneill.com/podcast Ep #122
Vicki reviews the highlights from each day during the 5 day get started with video challenge. Topics covered include:
Day 1: Overcoming Mindset Challenges
Day 2: Tips for Getting Started with Video
Day 3: The Importance of Creating Consistency
Day 4: Video on Social Media
Day 5: Topics to Get You Started with Video
The REPLAYS are available until Monday, March 28, 2022. Check the show notes for the link at https://www.vickioneill.com/podcast Ep #121.
In this episode of Connect the Dots, I review the pros and cons of pre recorded, or edited, videos. While there are similarities between live streaming and pre recorded videos, it's important to also understand the differences so you can make sure you're focusing your video marketing efforts in the best places to connect with your ideal customers.
Links and details are in the show notes at https://www.vickioneill.com Ep #120
Live streaming can seem terrifying to some people and welcoming to others. Is there a right and wrong? Or is there just a preference?
Before you decide, listen to this episode where I review 3 pros and cons to live streaming on social media.
The video and link to join my 5-Day Video Challenge are in the show notes at https://www.vickioneill.com/podcast Ep #119
It's not about you. It's about them. Michelle J. Raymond, founder of Good Trading Co, author and global LinkedIn Company page expert shares why having a LinkedIn company page is critical for your brand, how to get started and the benefits to you, your company and your target audience.
Be sure to listen to the whole thing as there is value sprinkled throughout.
Links mentioned can be accessed via the show notes at https://www.vickioneill.com/podcast Ep #118
In this episode I review why it's important to get started with video today PLUS 3 topics that anyone with a phone and a record button can start creating today.
Getting started with creating videos for your business isn't as hard as you might think.
With your phone in hand and ready to press record, you realize you don't have anything to talk about.
Sound familiar?
Watch the video or listen to the podcast and you'll be creating videos as soon as the episode is over.
REGISTER for my FREE 5 Day Getting Started with Video Challenge via the link in the show notes: https://www.vickioneill.com/podcast Ep #117
Ande Lyons, StartUp Life LIVE and 4x StartUp Founder joined Vicki O'Neill as guest on the Connect the Dots podcast. Ande shares her startup journey with each of the 4 startups, talks about the learnings and the critical gap she identified and educates founders on in her 2x weekly Live Streaming show StartUp Life LIVE. If you're a startup or wanting to start your own business, this is a MUST LISTEN to episode. Shows notes: https://www.vickioneill.com/podcast Episode #116
Lead magnets serve various purposes including connecting your ideal customers to you taking one step closer to buying from you, helping you build your email list and ultimately providing something of value. Whether you are helping to solve a problem, nurture your community or creating off-the-charts value, lead magnets are a critical component in business success.
To download the High Converting Lead Magnet Creation Toolkit: https://www.vickioneill.com/lead-magnet-toolkit
Lisa Lickert, owner and president of EMI Network joins me for this episode of Connect the Dots. She shares nuances of creating marketing content with intent: it needs to serve a purpose and helps convert the micro moments to yes. Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found: https://www.vickioneill.com/podcast Episode #114.
In this episode Vicki O'Neill reviews the 4 pillars needed for an effective content marketing strategy, resources to get you started with creating your own eye-catching content for marketing, ideas for connecting the dots between online and offline content marketing as well as effective strategies that maximize your time, effort and budget in creating the best marketing content your target audience will love. To access links and resources: https://www.vickioneill.com/podcast Episode 113
Host Vicki O'Neill has guest Gillian Whitney join her this week on Connect the Dots to talk about making videos, in particular on LinkedIn.
Gillian is a veteran marketer who focuses on helping entrepreneurs and small business owners with video to increase their brand visibility and connect better with their clients.
Join us in this conversation if you want to get started with video on LinkedIn. Links mentioned can be found via the show notes at https://www.vickioneill.com/podcast Episode #112.
In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube.
Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you.
I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consistent in July 2020. I also review the 7 necessary steps to getting started.
Resources mentioned are in the show notes at https://www.vickioneill.com/podcast under episode #111.
Why YouTube is SO hard (and what to do about it) reviews the reasons why most people either don't start a YouTube channel or if they do, why they don't continue creating videos.
In this week's episode I review the top 2 reasons why people DON'T create videos for YouTube as well as how to get past the roadblock in 2022 and beyond.
You can view and download the resources mentioned https://www.vickioneill.com/podcast under Episode #110.
Basic video editing skills for marketers are valuable because it helps you understand what's involved in the process so that you can create better video content for your community.
As a 20+ year marketing and sales leader, I knew I didn't want to become a full-time video editor. I also knew that I needed to understand the basics in order to create better content.
Little did I know that hiring a video editor would be a HUGE weight off my shoulders and allow me to focus on what I love most: creating helpful video content for you. Resources I mention can be found here: https://www.vickioneill.com/podcast Ep 109
Create emotional connections that inspire action is important in relationships, in business and in life.
This week I take a different look at business and how being an effective coach and creating emotional connections builds relationships and brings us closer together especially through our stories - whether in lyrics, poems or our messages.
Video is one way to create emotional connections with people - and it's increasing in popularity. Why? People crave emotion and connection with others and video is a visual component that people choose over other media to do so. Resources mentioned can be found on my website https://www.vickioneill.com/podcast Ep 108
The content you share on any and all social media platforms has purpose - and that's to connect the dots between you (your brand) and your ideal customers (sales).
I review 3 marketing content myths that hold small business owners back from attracting more leads and ultimately more sales. These are easy mistakes to fix, too.
The links mentioned can be found on my website at the following: https://www.vickioneill.com/podcast under episode #107.
When a social media channel such as Facebook, LinkedIn or Instagram change the algorithm, it can be maddening!
Just when you thought you had it figured out, you're gaining followers, increasing engagement and converting more people into leads, the algorithm gods change it.
In this episode, I review how you can minimize your frustration with these out of control changes by controlling it yourself.
The 6-steps document can be access via the show link at https://www.vickioneill.com/podcast Episode #106
A marketing strategy requires time and focus in order to have an effective process that connects the dots to your business goals.
In this episode, Vicki O'Neill reviews the 5 steps to an effective marketing strategy that takes you from 'I have no idea where to start!' to 'I'm organized, have a list of to-dos and know who's doing what.
The links mentioned can be found at https://www.vickioneill.com/podcast under this Episode #105.
How do you keep your prospects choosing you over the competition? You start by giving them video content. Creating video content that attracts, informs and engages will give your target audience what they want so they can choose to buy from you when they are ready. The stats I review in this episode prove it!
To access my Video Masterclass: https://bit.ly/VickiMasterclass
Challenging yourself to a higher level of achievement, not enjoying the process along the way resulting in no longer liking what I once loved.
It happens.
In this episode, I review the process I encountered with something I talked about for years and finally put into motion.
I set a goal, created a plan and committed to making it happen.
I even had a backup plan just to make sure I accomplished it.
We all have goals like this.
The difference is most people enjoy the process and raise the stakes.
I was the opposite. I actually don't enjoy running any more. Even when I run I don't enjoy it as much as I once did. And this is why.
The top 2 things most small business owners want is time and money: time to do the things they love and money in their pocket AND in the budget to have the life they love and run a profitable business.
In this week's episode I review the 3 marketing strategies that will help you achieve each of those. The key though? Putting these into action.
The video I mention that refers to marketing metrics can be accessed https://www.vickioneill.com/post/must-have-marketing-metrics-for-business-success or via vickioneill.com/podcast episode 102.
Tips for getting started on Linked or if it's been awhile since you've been on LinkedIn, Vicki O'Neill reviews tips that are helpful to anyone who isn't on LinkedIn often for marketing their business and/or expanding their network.
LinkedIn is the social media platform for B2B professionals and anyone who wants to engage with busy and savvy business people who are genuinely interested in connecting, engaging and helping others.
Links mentioned in this episode can be found in the show notes on VickiONeill.com under podcast.
A review of the marketing podcast including recognizing top guests, key moments on different marketing and business related topics, prize give-aways and my Connect the Dots podcast journey since I first began thinking about starting a podcast to celebrating the triple digits milestone of 100 episodes! For ALL the links mentioned, visit the show notes page at: https://www.vickioneill.com/100
Lead scoring helps automatically identify high priority leads so your marketing and sales teams are focused on those that are most likely to convert to revenue, first. Listen and see how easy it can be especially if you're just starting lead scoring OR have a robust database of customer information. Links and cheat sheet can be found in the show notes at https://www.vickioneill.com/lead-scoring
The details behind establishing criteria for a MQL and SQL are as unique to each company as a snowflake.
The key to establishing the best and most relevant criteria for your lead process is all in the questions you ask your team and the journey your ideal customers navigate.
Know who your ideal customers are and what they need so you know how you can help them throughout their process from a marketing and sales perspective. The links and more details including the questions are in the show notes at vickioneill.com/98
All business leaders and owners need to keep their brand active and active.
The problem is that most small business owners and entrepreneurs don't have the time to market their business.
If this is you, Vicki reviews 5 tips you can take action on right now to keep your brand in front of your target audience. Listen and subscribe now!
I review 3 pros and 3 cons of paid advertising that provides information that you need to determine what might work and not work with your business (and budget) based on your business goals. Listen to hear the details then leave a comment!
Free is always good, right? But there are times when it may not be the best choice for the goal you want to achieve. In this episode of Connect the Dots, Vicki reviews 3 pros and 3 cons of free, or organic, marketing. To access the links mentioned, visit the show notes page at: https://www.vickioneill.com/free-advertising
An effective marketing strategy is the lifeline to your business. It drives all other departments and is the energy need to move sales and the needle in your business. Without it, where would you business be today? In this episode of Connect the Dots, I review 13 marketing tips all business leaders to know whether you're in marketing, sales, customer success, operations or accounting. The links and show notes mentioned can be accessed here: https://www.vickioneill.com/13-marketing-tips
Every business owner and entrepreneur experiences growth challenges at some point or another. What most of these people don't realize is that their online marketing might be holding them back.
In this episode of Connect the Dots, I review the 4 most common online marketing mistakes I see business owners and entrepreneurs making whether they are a brick and mortar or online business and holding them back from a higher level of success. Visit the show notes for the links mentioned: https://www.vickioneill.com/marketing-mistakes
Know the podcast statistics before you start podcasting AND know the time commitment, resources and opportunity costs. Having a podcast can be super easy and quick or it can be a more strategic part of your marketing depending on the format. Research before pressing 'record'. See details and links in the show notes: https://www.vickioneill.com/podcasting
What's your story? Theresa Francomacaro can help you connect the dots between your story and your audience whether you're job transitioning, preparing for a TED talk or a CEO crafting his/her story for the monthly 'all hands' meeting. Stories are relevant, create emotion and what brings us together. So what's your story? Links and show notes at the following: https://www.vickioneill.com/storytelling
Vicki O'Neill, podcast host, reviews each of the past ~15 episodes at a high level so new users have a general understanding of the type of content discussed and guests invited.
Also mentioned is next week's guest and why you should subscribe and listen as well as what to expect in the upcoming 100th episode.
Listen to hear more and share whether you like this summary format or not via the show notes at https://www.vickioneill.com/90
In this episode of Connect the Dots, Vicki O'Neill reviews the 7 most common marketing mistakes she's noticed from speaking with small business owners and business leaders over the last 2 years. Listen to hear if you are doing (or not doing!) any of these in your business. Show notes and resources can be accessed via this link: https://www.vickioneill.com/common-marketing-mistakes
The marketing lifecycle is more inclusive of today's business and consumer buyer journey than the old, antiquated sales funnel from 100 years ago.
In this episode I review why brands should be focused on the Marketing Lifecycle and should completely get rid of the term 'sales funnel'. PLUS I review the 6 steps in the customer journey that marketing needs to be aware of when creating content. Links and show notes can be found here: https://www.vickioneill.com/marketing-lifecycle-sales-funnel
The success of your marketing efforts is only as good as how effective you are with your targeting, placements, engagement, conversions, sales and retention. I discuss why it's important to have a 360 view of marketing and how the limited perception of marketing effectiveness is real. To access the show notes and links mentioned: https://www.vickioneill.com/87
Marketing is all about your communication whether that form be in audio, written or video. All forms of marketing and communication are content and content is how your audience finds you, learns how you can help them and ultimately leads them to buy from you.
This episode discusses 5 characteristics critical for creating high-converting content that leads to revenue. Visit the show notes at: https://www.vickioneill.com/marketing-content
When it comes to effective marketing, you need to know what problem you solve. Knowing the problem and emotions that go along with the person who has the problem, help you create a marketing message that resonates with them and nurtures the relationship from creating awareness to buying from you (and beyond!). Visit the show notes for additional links mentioned here: https://www.vickioneill.com/problem-solving
On this episode of Connect the Dots, guest Megan Heuer shares her 5 pro tips for how marketing can contribute to customer retention. She dives into marketing leaders involvement with other team leaders who impact the customer journey. Listen and visit the show notes at https://www.vickioneill.com/84
Marketing strategies are helpful for sales reps, sales teams and sales leaders who don't have the luxury of marketing support.
If you're a small company or don't have a dedicated marketing team, you may find your job more difficult than it needs to be.
With minimal time and effort on your part, you can market to your ideal customers and keep your name in front of them when they are ready to buy. Listen to this episode and learn how. Show notes can be found at: https://www.vickioneill.com/83
The battle begins! It's the battle between demand generation and lead generation.
These terms are often used interchangeably and it's important to understand the differences and similarities between both marketing terms.
Learn about these terms and the value they provide to your marketing strategy, content strategy and ultimately the customer journey. Show notes are included here: https://www.vickioneill.com/82
The battle begins! It's the battle between demand generation and lead generation.
These terms are often used interchangeably and it's important to understand the differences and similarities between both marketing terms.
Learn about these terms and the value they provide to your marketing strategy, content strategy and ultimately the customer journey. Show notes are included here: https://www.vickioneill.com/82
Eddie Thomas is a professional speaker with a passion to empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. Hear Eddie share his story, why he's pursing this career and the legacy he wants to leave for his family and generations to come. Sign up for his podcast, download the free workbook and connect with Eddie via the links in the show notes: https://www.vickioneill.com/81
Your marketing effectiveness determines how well your marketing is driving revenue in your business (while reducing CAC and driving an increase in customer LTV).
It's important to track and monitor what's working and what's not whether it's day-to-day marketing activities or a particular marketing campaign.
Hear more on this episode of Connect the Dots including the 4 tips for increasing your marketing effectiveness. Visit the website for show notes and links mentioned: https://www.vickioneill.com/80
Whether you're in sales, marketing or own your own business, you're responsible for engaging with the customer and prospects, evolving the relationship through the 6 steps of the customer journey process.
I review 5 tips for sales people to use to evolve the relationship beyond the current state whether it's unknown or ready to buy.
Listen if you'd like to hear how to evolve relationships as well as hear examples I share for each of the 5 tips. The links mentioned can be found via the show notes at https://www.vickioneill.com/79.
A fun episode showing how marketing, sales and business relate to one of my all-time favorite movies, Tommy Boy.
One of the best comedies and showing how the scene with the 'wrong map' relates to business and plans.
It's a short episode with a couple of audio clips from the movie - see the links in the show notes available here: https://www.vickioneill.com/78
What is repurposing content? Why is it important?
I review what content repurposing is, why it's important and share examples in this episode of Connect the Dots.
Listen if you want to learn more about repurposing content and find the show notes at: https://www.vickioneill.com/77
This episode reviews the differences between prospecting and marketing plus the value and power of a balanced combination of the two.
Vicki O'Neill, host of the Connect the Dots podcast, reviews 3 ways to increase prospecting and 3 ways to increase marketing (both assume you already know who your target customer is and where they spend time).
More details can be found in the show notes at: https://www.vickioneill.com/76
Vicki reviews the highlights from the 3 interviews and solo episodes she created during this time, including those during COVID-19. Whether you want to know more about marketing today, how to create content for the customer journey and/or how to align marketing and sales teams, you're in for a treat. More information in the show notes available here: https://www.vickioneill.com/75
This episode is from a conversation I had with a small business owner whose business has plateaued the last 2 years. His original thought was he needed to up his marketing game but after our conversation I realized he needed something else. Listen to hear the 5 strategies and which one wasn't for him (you might be surprised by the answer!) Show notes available here: https://www.vickioneill.com/74
Marketing is the upfront part of the customer journey while sales is the middle and/or tail end of the journey. While some companies create differences in these teams, the more successful companies create synergies. Listen to how the differences and similarities can be worked together for the better of all involved - especially the customer. Show notes can be found here: https://www.vickioneill.com/73
There's a new definition of marketing and it doesn't have anything to do with the 4 P's.
Marketing today goes beyond a team, a set of antiquated responsibilities and the thought that it can so easily be dismissed or removed when times get tough.
It's time for Marketing to be seen as the leader in your business and responsible for the customer journey.
Are you in? Show notes are available via: https://www.vickioneill.com/what-is-marketing
In this short episode, I review why pivoting your marketing to align with your revised 2020 goals is important. I ask for listeners to leave a voice message in the show notes of ONE marketing thing they will do differently as a result of COVID-19. Podcast show notes and SpeakPipe app to leave a voice message available here: https://www.vickioneill.com/leave-vicki-a-voice-message
The customer journey is increasingly important. It's up to the brand to determine the experience the customer has along the way. Marketing takes the lead in collaborating, communicating and creating a customer journey that involves all internal teams but most important it involves the customer. Podcast show notes available here: https://www.vickioneill.com/70
In this episode, I interviewed David Miller, New Member Engagement Director at The Goering Center. David shared how this non-profit helps family-owned and small business owners grow their business and prepare them for succession planning when the time comes to transition the business. David also shares that part of the mission is to help these businesses stay healthy to help with the economy they serve. Podcast show notes are available here: https://www.vickioneill.com/69
Vicki discusses the emotions associated with trying new marketing efforts and the impact it may be having on your business - including no longer connecting with your target audience.
Listen to the recent failure Vicki encountered and how we can all learn from it!
Check out the show notes and links mentioned https://www.vickioneill.com
Using a plumber as a marketing content example, Vicki reviews three scenarios that show various emotional states consumers have when they need a plumber - and how the type of content varies depending on the emotion.
Visit the website show notes www.vickioneill.com/67 and sign up for a 30-minute session with Vicki to get help with content, marketing, strategy or to brainstorm ideas.
Vicki O'Neill reviews why a SWOT analysis is an important part of the marketing strategy. She also reviews what it is and breaks down questions and points to consider in developing a SWOT for marketing purposes.
I don't have time for marketing! Where do I begin? Vicki reviews 5 ways that any business can take action right now in marketing their brand.
Your time can be short or long depending on how the time commitment you can make. The key is to take action - any action will do your brand good.
Creating content that's relevant, consistent and actionable is the way to attract, engage and convert prospects to buy from you.
The key is to have a plan. Just as you created a business plan to create and operate a successful business, you need a plan to create successful content.
I share 20 content ideas and provide a link to download a content calendar to help get you started. All you need to do is create 30 minutes each week to plan your content. Refer to your marketing strategy and business goals for the best results.
Joseph Myers from Narratology shares how the 3 characters in a story help carry out the narrative, when it's OK to make your marketing about you and whether or not there's one silver bullet that works for everyone all the time. Listen in and visit the show notes at vickioneill.com/63.
Vicki walks through the importance of being on social media consistently with engaging content in order to attract ideal customers. Showing up consistently with information they want and that will solve their problem, relieve a pain point or not keep them up at night is what ideal content is suppose to do. Show your personality, show up and provide value - consistently wherever your ideal customers are spending time.
Bethan Vincent shares how she leads marketing and approaches sales to ensure alignment and a great customer experience.
She shares her strategy for ensuring communication, setting expectations and delivering high quality leads to sales is in place and owning the marketing portion of that relationship.
This is a great conversation if you want to know how to align marketing and sales teams.
Vicki shares details on the new Connect the Dots format that will begin in March 2020. She also shares the highlights from all guest episodes 47 - 59 and why someone should listen to each and subscribe!
Erik Oehler is the Global Digital Content Marketing Manager at Alaris, a Kodak Alaris Company. He shares how he develops content to support sales. He also shares an idea with data and customer service that we all need to implement. Hear more on episode 59 of Connect the Dots with Vicki O'Neill, Fractional CMO www.vickioneill.com
Tracey Tait shares her expertise on marketing and sales as well as how important it is to understand how both work together. As a corporate escapee, Tracey shares the value and importance of this alignment with her clients. Listen to hear more on episode 58 of Connect the Dots with Vicki O'Neill.
Mandi shares her passion for helping businesses with their social media presence and why it's so important to have someone dedicated to managing your digital presence whether it's an internal employee or an outsourced expert. Listen to Episode 57 of Connect the Dots with host Vicki O'Neill. For more on how Vicki can help small and mid-size businesses with marketing, sales and the customer journey, visit www.vickioneill.com .
Louisa shares how she connects the dots with business leaders who want to grow and the virtual team members she works with. She also shares the importance of posting engaging content on LinkedIn in order to connect with your audience and ultimately generate leads. Asking a question at the end of your post is a tip Louisa shared on how to keep the conversation going.
Seth Anthony is a marketing and sales director at Holleran, a B2B company that provides business intelligence for aging service providers. Seth shares how he leverages research and BI to help customers understand their markets.
Vicki O'Neill is host of the Connect the Dots podcast and can be found at https://www.vickioneill.com
Zev Asch of Ledaza Marketing shares his experience with being an outside marketing leadership resource to small businesses. He shares 5 questions he asks every small business owner to better understand their needs and how he can help them. Listen to hear high value nuggets of information!
www.vickioneill.com
Vicki O'Neill, Fractional CMO
I created 5 predictions / challenges for 2020 - the biggest challenge is whether anyone will accept one or all of them. To learn what the 5 non-traditional challenges are, listen to this ~20 minute episode. Links mentioned are in the show notes at www.vickioneill.com/2020-predictions
Wendy Harris is Queen of Making Conversations and Director of Wag Associates, a no-nonsense sales and marketing consultancy company specializing in sales training.
Vicki O'Neill Cincinnati Dayton Marketing and Sales Consultant www.vickioneill.com
Zach Messler shares his 3 step process of clarity, compelling and convincing to help create the right message and positioning. With the internal marketing, sales and product teams aligned, a consistent message helps brands stand out and help prospects navigate the customer journey regardless where they are in the process.
Vicki O'Neill
www.vickioneill.com
Cincinnati
Marketing & Sales Consultant
Anita Toth is a consultant to growing B2B SaaS companies and Chief Churn Crusher. Anita identifies friction along the customer journey, helps fix the problems, corrections made to reduce churn and ultimately customer acquisition costs while increasing profits.
Vicki O'Neill Cincinnati Marketing & Sales Strategy
Sarah Santacroce, Founder of The Gentle Business Revolution, is on a mission is to inject more joy, empathy and kindness into marketing and business. The Gentle Business Revolution focused on building human connections and Vicki O'Neill Cincinnati www.vickioneill.com
Matt Parry is CEO and Co-Founder of The Good Crisp Company, a company he started from his personal story of wanting a healthier chip and a non-allergic option. Through data, analytics and experience, his team is rebranding, repackaging in Q1 2020 and will have a more targeted marketing strategy to drive an increase in sales. Vicki O'Neill is host of the Connect the Dots podcast.
On this episode, Joe Webb and I talk about connecting the dots between marketing and sales in the automotive industry in particular.
Joe Webb is President of DealerKnows Consulting, a sales process training and inbound marketing consulting firm specializing in automotive. Joe shares how marketing and sales are disconnected and the need for organizations to focus on the customer experience.
He is also a keynote speaker, writer, process trainer, comedy nerd and movie buff. We had a great conversation that touched in each of these areas.
Watch the full episode here or listen to the full episode on your favorite audio platform.
Link to all the show notes is here:
https://www.vickioneill.com/47
Vicki provides a high level overview of each guest episode. The marketing and sales topics are from different perspectives, experiences and geographies around the world. Subscribe to the newsletter or on the podcast platform of your choice. All episode links are accessible via the www.vickioneill.com/podcast page.
Mark Schaefer is an international keynote speaker, marketing consultant, podcaster, author of 8 books including Marketing Rebellion and an executive branding coach. Mark's sought after for his creative thinking and innovative approaches with businesses around the world. We chat about the state of marketing, technology, change and what's next. Vicki O'Neill Cincinnati
John Espirian is a technical copywriter but in his second guest appearance on Connect the Dots, we chat about pricing and whether or not it's a good idea to publicize your rates on your website.
As with almost anything, there are pros and cons to showing your rates as well as not showing your rates.
We discuss both in this episode. If you're debating whether you should or shouldn't this is a great episode for you!
Judi Fox is a LinkedIn influencer who drastically increased her followers, engagement and video views in 2018 after launching her LinkedIn Accelerator Program. She now coaches others who want to up their LinkedIn game and help them with connecting to their ideal customers, engaging with them and providing value through their content.
Listen to this episode to hear more about how Judi helps others up their LinkedIn game.
Guest Adam Kipnes shares how his business coaching business works and reveals how marketing and sales are similar.
Whether you need help growing your business from 6 to 7 figures, or you need help with marketing your marketing strategy, Adam shares nuggets of valuable take aways to help you with your business and marketing strategy.
Key take aways is The 3 Dots:
#1 Get them to like you enough so they are willing to take your phone call. This occurs through your marketing, face-to-face, via a video, etc. They will like you enough because you are engaging and you show you can solve their problem.
#2 What do they need + What do you have: How do you bring those things together? There’s a problem your customer has that they want to get ride of and there’s a solution they want they don’t have yet (and you offer it - win/win)
#3 Trust: Whenever they have a need (buying, hiring you, etc.) or whenever they have a problem, you are the first person they think of and contact. When they have a problem to solve, they rely on you and reach out to you without hesitation. That's when you know you have their trust.
Jerry Blais is a marketing and sales executive with many years experience leading marketing and sales teams separately and together. He shares how his role as VP of Marketing and Sales created better team alignment and set both teams up for success. He also talks about creating personas by investing time in secondary research as well as primary research to create the best personas for his team and to achieve common company, business and team objectives. Watch or listen to the full episode and leave a rating or review!
Ruthie Bowles, founder of Defy the Status Quo and B2B Content Marketing Strategist, shares her expertise in content marketing strategy, how to use data in marketing, the value of using user generated content and much more! Learn more by watching, listening or reading www.vickioneill.com Vicki O'Neill Cincinnati Podcast
Shawn's goal is to get out in front of people before they need a business attorney. Most of the time, people are already down the path of their business plan, partnerships, etc. Shawn's ideal customer is a proactive business owner, ahead of their business plan and has a solid foundation for growth.
Shawn talks about his branding and the need to be unique and different. You incorporate that into your business plan. He does business differently and shows his uniqueness to start the conversation and ties into a deeper message.
Mark Perone is a business solution architect and author of Trusted.Team, a story of Known, Liked, Trusted. Worked 10 yrs as a Business Solution Architect focused on increasing YoY Sales with an emphasis on lead generation. Created a method to support organizational alignment discovering, disrupting and rethinking Marketing and Sales.
Michal Eisikowitz is the founder of Copytribe and Slayer of Blah. Michal is coined The Perfectionist Copywriter. Her secret to killer writing? Knowing your audience down to the color of their lashes. Michal is the epitome of excellent copywriting with calls to action that drive website sales.
Miriam Dorsett shares how as a founder of 3 companies she manages her days, time and batches activities to maximize her time whether she's meeting with clients, marketing her brands, making sales calls or attending networking events. Miriam's productivity tips are awesome! Listen to the episode and visit the show notes for the Medium article link to the productivity tips we didn't have time to cover.
Kimberly Sundt shares how her marketing expertise with boutique hotels helps her create a great customer experience by being an actual customer first. Kimberly's marketing, branding, sales and customer service experience connects the dots to create memories and a great stay experience especially for small business travelers who often aren't able to get away from their business.
Jules White is a sales coach, TEDx speaker and author of Live It. Love It. Sell It., a book based on her methodology to help people fall in love with sales. She shares how being yourself helps with storytelling and connecting with people. And how it's the human connection that makes sales easier.
Guest Ella Orr, founder of Much More Social, shares how she leverages 30 years of teaching to communicate, strategize and manage accounts in her business. She leads social media training workshops for small businesses in the UK and her mission is to show small businesses the value using social media can have in their business. Listen then visit the Show Notes at www.connectthedotspodcast.com Episode 33.
Guest Janine Capaldi shares how she and her husband, Jamie, leverage LinkedIn and in-person relationships to market their company, Capaldi Marketing, to generate leads that have a high conversion rate to a sale. Why use LinkedIn for relationships and generating new business? They know where their ideal customer is spending time, the type of content their ideal customers need and by engaging with them, convert them to customers. Wanna learn more? Listen to this episode!
I created a highlight episode to provide new listeners - and anyone short on time - a glimpse into the type of Marketing and Sales content created on the Connect the Dots podcast. Most episodes are interviews or guest episodes with a few solo educational episodes sprinkled in. All episodes provide insight into how different businesses and job levels use marketing to drive sales and support business goals. All details and supporting documents are on the Show Notes page of connectthedotspodcast.com.
Jon Thomas is one of three owners of a restaurant group local to Centerville Ohio and Springboro Ohio. Jon and his siblings leverage their combined marketing skills to increase awareness of their combined brands while maintaining relationships with existing customers to keep them coming back. Learn how by listening to this episode.
Bob Sager, founder of SpearPoint Solutions, shares how he uses a game he invented 'What's the BIG Idea?' to help brands of all sizes rediscover their creativity. Bob discusses how he helps solopreneurs to bigger companies have fun to create new product and service ideas. Want to learn how? Listen to this episode and find out!
If you are looking for ways to grow your email list organically or want to up your game when prospects visit visit your website, lead magnets are a valuable way to facilitate the marketing to sales process in an un-intrusive way.
There's adult language in this episode!
Heidi Medina, business and mindset coach, shares how she uses her corporate and entrepreneurial experiences, building a 6 figure business led to making her own fairytale come true – and creating a business and life she loves NOW.
She's a believer in the power of YOU. She also doesn’t approach relationships with a 'copy and paste' method. Her policy is: It’s about what works for you. It’s about unlocking ‘you’ and figuring out what that is.
Think Heidi can help you? Reach out to her via any links in the Show Notes on my website.
Diana Wilson shares how she helps individuals and businesses decide if an online course is right for them. She shares the pros and cons of the various platforms which can help assist you in the decision making process. If you're considering online courses, know your budget and strategy - then reach out to Diana and she can facilitate as much of the process with you as you need.
If you wear multiple hats and don't have time to focus on sales, I review 3 strategies that will help you save you time, reduce stress and generate sales opportunities so you can focus on running your business.
Janine Coombes shares her approach on Marketing Strategy with small businesses and the importance of challenging the boundaries we create for ourselves and our business.
Aligning marketing activities to business goals is the best strategy for achieving success. Business and marketing leaders may already be doing this but are they doing is consistently? Are you saying any of these: "We just aren't getting the results we'd hoped for" or "Our marketing doesn't do anything for us" or "We are behind on budget, so we need to cut marketing expenses." If any of these resonate with you, this episode is for you!
Mark Shaw shares with us his view of social media and how when there's too much focus on the social media tools, the focus is lost on running your business.
Mark takes an anti-social media approach to discuss how effective use of social media platforms is good - as long as your number one priority is generating sales and running your business.
Join in to see if your feathers get ruffled - and share your thoughts with us on LinkedIn!
John shares with us how his relentlessly helpful content, how-to's and engagement on LinkedIn has helped him attract and gain technical copywriting clients. Engaging with people on LinkedIn, his preferred B2B platform, has led to a tremendous increase in followers and client list. Listen and stay tuned to the end for the Challenge!
Vicki reviews 5 of 10 ideas Marketing and Sales can be more customer focused in their social media posts. Not all posts should be self serving or self promoting! She shares ideas of what and how to creating relevant, useful and helpful content that their target audience can use while building the reputation of Marketing and Sales as 'go to' people in their market.
Guest Peter Sumpton shares with us what the Marketing Study Lab is, why he started this UK based company and the value he creates with each professional Marketing Qualification. Peter mentors students on Level 3, 4 and 6 and provides the education and exams to support beginners to Marketing Team leaders.
Is your brand marketing obsessed or customer obsessed? Vicki reviews why it's important to be customer obsessed and if you aren't already there, 5 steps that will help you become customer obsessed - before the competitors figure it out.
Vicki compares how divergent Marketing and Sales compares to Divergent the movie and Factions. Having crossover and alignment between these two areas of expertise adds value to the entire organization where everyone benefits. Be Divergent. Be the change.