The Marketing War Room: Recent Episodes
Rachel
How are Founders, CEOs, and Executives like you in the Travel and Tourism industries able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies? That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win your marketing.Welcome to "The Marketing War Room"!
Welcome Warriors!
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES MENTIONED:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
RESOURCES:
๐ฅ QUICK GUIDE: โ How to Create Digital Products & Services to Sell in 48 Hours in 6 Simple Stepsโ
๐๐ฝ www.RachelVHill.com/quick-guide
๐ฅ THE PITCH FIX: โDone-For-Youโ, plug and play pitch template system!
๐๐ฝ www.PitchFixTemplates.com
TOOL + SOFTWARE RECOMMENDATIONS (these links are affiliate codes which offer you some incentive/discount and I get a small commission. Win-win, aye?) :
๐ CONVERTKIT: Email Marketing System I highly recommend for any business, even if youโre just getting started!
๐ FIVERR: Outsource almost anything for your business starting at $5! (link is a promo code)
๐ SENDOWL: One of the easiest to use and (cheapest) payment gateway platforms. This is one way to take multiple payment types for your digital products!
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill, and thank you for joining me in this quick strategy session in The Marketing War Room.ย
The Combat Tactic:
- Host a virtual event like a dance party or game show
- Add SMS marketing to your launch strategy
- Start low and increase the prices
- Host a contest or giveaway
- Create a unique, funny, viral video
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
The Battle: If creating a launch strategy is making you feel overwhelmed and frustrated, no worries. Lemme tell you a story about my client Will Edmond.
TikTok Influencer and author of a vegan cookbook. Using this simple launch strategy, he was able to generate over $10K+ in pre-sale revenue on his vegan eCookbook!
The Combat Tactic:
Here is the strategy in 5 easy steps:
- Validate The Offer: You can easily do this by asking your audience via surveys, polls, feedback, etc.
- Decide On Launch Date: Weโll use this data to reverse engineer the launch strategy plan.
- Outline: Schedule the deliverables you need on your calendar and outline your assets like:
- Sales Landing Page
- Emails
- Social Media Content
- Create + Schedule: Create the content and schedule out all the pieces of your launch in advance.
- PROTIP: Hire someone to schedule things for you on Fiverr for only $5 (free credit)!
- Launch!
Apply for the PRIVATE TRAINING, โThe 5 Steps to Building a Six-Figure Digital Product Launch Planโ, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.
There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation!
๐ฅ๐ฅ๐ฅAPPLY --> www.RachelVHill.com/invite
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
The Battle: Hereโs the truth about digital products. Itโs one of the easiest ways to pandemic proof your business.
And adding digital products is a guaranteed way to:
- Increase your credibility and authority
- Create passive income streams
- And creating digital products takes less time and fewer resources, but can yield very high revenue returns.
Example of digital products include:
- Checklists
- Templates
- Audio Training
- Printable
The Combat Strategy:
- Little to no overhead
- Start selling immediately
- Help serve more people
- Increase your brand credibility and expertise
- Itโs possible to make 5 and 6 figure launches from digital products
Apply for the PRIVATE TRAINING, โThe 5 Steps to Building a Six-Figure Digital Product Launch Planโ, where I show the exact 5 step blueprint that my team and I use for our clients to launch 5,6, and 7 figure digital products.
There are limited spaces available in private training, so you must do a 2-minute application process to receive an invitation!
APPLY --> www.RachelVHill.com/invite
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room.
The Battle: Breaking Through The Noise When Launching Your Product or Service
The Combat Tactic: Be disruptive - yet informative and transformative.
Why people love these type of experiences:
- Hard for others to duplicate - Beyonce dropping the album
- Affordable - Doesnโt have to be expensive to be powerful
- Find a commonality - ex: Warby Parker
Here are 3 disruptive strategies:
- Use cutting edge technology + innovation:
- Anifa Mvuemba of Hanifa Boutique - 3D fashion show on social media - during the height of a pandemic
- Be Racy But Relatable: Spirit Airlines campaigns โOur balls have dropped - NYE $24 offโ
- Do A โTourโ: Do virtual tours of trade shows, podcast interviews, joint ventures, etc.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session in The Marketing War Room.
The Battle: Not being able to distinguish between ideal audience and ideal customer
The Combat Tactic:
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
The Battle: Here are the 2021 Launch Marketing Predictions.ย
Combat Strategies:
- Integrate SMS marketing into your strategies
- Use more pattern disruptions
- Ie: bold copy in the middle of your email with part of a statement
- Ex: Hereโs why your launches suck
- Customize your content with on-brand and unique assets
- ie: custom gifs
- More virtual events
- Summits, conferences, training, classes, panel discussions, etc.
- Make your launches โexperiential
- Like interactive live events
RESOURCES MENTIONED:
[GUIDE] How to Make Your Own Branded Gifs: www.RachelVHill.com/gif-guide
MORE FROM RACHEL:
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: SCARCITY. Scarcity has been the #1 best performing tactic for launch strategies with my clients
- STORY: Client with subscription product a limited number of handmade items. Adding REAL scarcity tactics allowed them to sell out every single month they launched.
- Imagine nearly being guaranteed hitting goals over and over again by using this one tactic
The Combat Tactic:
- 5 Ways to use scarcity in your launch campaign:
- Display stock limitations (Amazon does a great job at this)
- Set a deadline on when the offer expires (Groupon does this)
- โLast chanceโ emails (BONUS: Add countdown timers to your emails to increase conversions)
- Color Theory on CTAs
- Use the right TRIGGER words, like โtodayโ
- NOTE: Make sure this is REAL scarcity (close your cart, once you get enough people close the registration, etc)
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Hey Warriors!
Welcome to The Marketing War Room.
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session.
Okay, Iโm going to be honest. Since this podcast is about
The Battle: This The Controlled Chaos Strategy explained: โThe critical elements in war are speed and adaptability โ the ability to move and make decisions faster than the enemy.โ Or, in this case - your competitors.
The Combat Tactic:
- Ask your Team and yourself,
- โwhere could we speed up?
- โCan we make an MVP to get the idea out there and add features as we move along?
- โWhere are we lacking adaptabilityโ
- At the time of recording - we were in the midst of a global pandemic and many companies, who are fortunate enough to still operate, were challenged to quickly adapt.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Hey Warriors!
Welcome to The Marketing War Room.
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session.
The Battle: How to beat industry standards (weโre not standard, we are Warriors) and boost your sales conversions in your launch.
The Combat Tactic:
- Create FOMO: TrustPulse
- Urgency (my fave!): Countdown Timers
- Powerful CTAs (remember psychology!)
- Power Copy using โtodayโ
- Bold Colors
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Hey Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this strategy session. Welcome to The Marketing War Room.
The Battle: Your launch failed - now what?
- First, remove the word โfailโ from your vocabulary
- You did nothing more than collect data to optimize your next launch
- Story: โSTORY TIME!โ
- First started travel brand
- Tried to do a course on traveling solo
- People wanted to know how to become an Influencer
- So I pivoted and created something that solved a problem AND made plenty of sales (and still does!)
The Combat Tactic:
- Develop a Launch Recap Report
- Summarize your data
- Conversions
- Engagement on social media
- Gather testimonials from clients
- Gain feedback from your Team
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: No clear goals so your shooting in the dark
The Combat Tactic:
- Marketing is nothing more than โmath + psychologyโ
- Math = Being able to understand your data and metrics
- Simple as using the Launch Predictor Tool to understand how many conversions (aka sales) needed to hit revenue goals
- Psychology = The โsexyโ part of marketing that people assume is marketing
- Copy
- Imagery
- Evoking Emotions
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: What typical stalls launches:
- Unclear strategy attempting to follow a launch model that isnโt a great fit for YOUR company
- Anxiety and overwhelm of putting the pieces together, โwhat should I do first?โ
- Completely unorganized with no clear strategy or framework to walk to directly to you launch goals
The Combat Tactic:
- IMPORTANT: Create and implement a launch framework (shameless plug!)
- Helps you plan every minute step in the launch - lots of moving pieces and missing on step in your launch could be the difference in thousands of dollars in revenue
- Makes it easier to build a qualified team
- Allows you to see your entire campaign from start to finish AND from macro and micro levels
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The Battle: Why You Launches Get Fried (or fail)
- Ideal Audience vs Ideal Customer
- Focus on features and not transformation
- Didnโt test it on a beta offer
- Didnโt create a sense of urgency or scarcity
- Afraid to promote, promote, promote
The Combat Tactic:
Create an actual launch plan and strategy. This could look like a Go To Market strategy that is developed with a Launch/ Product Manager or you can even follow our Launch Plan Frameworks.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator
RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Welcome Warriors!
I am your Marketing Chief, Rachel V. Hill and thank you for joining me in this quick strategy session in The Marketing War Room.
The title of the episode seems kinda intense, but here me out.
The Battle: Many Founders and CEOs get overwhelmed, frustrated, or stall their launches because marketing your product or service is a battle of cutting through noise and market saturation.
The Combat Tactic:
- Understand that marketing is โmath + psychologyโ
- Like any battle you MUST come prepared with offensive and defensive strategies.
- Ask yourselfโฆ as a Founder or CEO, do I have a Go To Market strategy in place?
- Do I have a launch plan framework for my Team and I to follow?
- Lastly, understanding what it takes to win. One way to do that is through the Launch Predictor Tool. Use this tool to be able to predict how many potential clients you need in your campaign to hit exceed revenue goals.
Make sure to grab your Launch Predictor Tool: https://www.rachelvhill.com/launchsalescalculator
RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
The Battle: Outdated and antiquated launch strategies
Story:
โ Challenge: Boring and limited time get your audience's attention
โ Tech + the world is moving too quickly
โ One size does NOT fit all
The Combat Tactic:
- Leave tons of room for innovation
- Study the behavioral psychology of your audience
- How can you push limits? (Virgin Airlines blimp vs British Airways)
RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/launchsalescalculator
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com
Later Warriors!
One of the definitions of the word war is, โa struggle to achieve a goalโ.
So how are Founders and CEOs like you and I able to launch meaningful, impactful, and profitable products and services into the world with simple and actionable tactics and strategies?
That is the question, and in less than 10 mins per episode, you and I will discuss a battle and strategies to win it.
In Episode #1 of The Marketing War Room Podcast, Marketing Officer and Launch Manager Rachel V. Hill introduces the podcast for founders, CEOs, and executives to help them launch products and services.
RESOURCES MENTIONED:
๐ฐ[TOOL] Predict My Launch Sales ๐ฐ: https://www.rachelvhill.com/shop/p/sales-predictor
MORE FROM RACHEL:
โก๏ธ Need A Launch Manager or Fractional Marketing Officer? Download the Client Guide: https://www.rachelvhill.com/client-guide
โก๏ธ Join The War Room Roundup: www.RachelVHill.com/links
HAVE A QUESTION? Leave me a voice note: www.RachelVHill.com/podcast
LETโS CONNECT!
๐ LINKEDIN: www.linkedin.com/in/rachelvhill
๐ INSTAGRAM: https://www.instagram.com/rachelvhill/
๐ WEBSITE: www.RachelVHill.com