Four Pillars Marketing: Recent Episodes
Andy Tippet
There are four pillars which encompass marketing: foundation, awareness build, demand generation and sales support. Learn about each of these in our weekly podcasts.
We explore Sea Changes of the path in technology and marketing, and look to the future what is the most significant Sea Change that will affect marketing going forward.
This podcast concludes our rebranding project. It is recommended that you listen to the previous podcasts, Rebranding Parts I and II prior to this one. All three provide a complete look at the rebranding process from conception to postlaunch activities.
In this podcast, we follow up the formation of our Brand Committee and research with the build out of the elements of the brand. These aspects include brand story, verbal and visual identities.
We explore the process of organization rebrand in three podcasts. This first one explores the need for rebranding, the necessary process to begin, and brand agency and research selection.
This podcast address pay per click including both the basics and some items for the more advanced marketer. We also ask about the status of PPC in the years ahead and whether it will be GOOGLE!! forever.
This podcast features Bancroft Digital's analytics expert Tim Munsell. We cover everything from the role of marketing analytics in the overall organization strategy to whether benchmarks are a net positive.
Influencer marketing is not just for B2C. Learn about its value, how to ID influencers, and what technology exists to support these special campaigns.
Learn how AI can positively impact your marketing. This podcast discusses trends, tools and and concepts.
This podcast explores the elements of effective content marketing, some of the technology needed to support it, and what 2021 holds for the future of this critical aspect of any marketing strategy.
This podcast explores concepts around producing optimal emails including list development, brand story, interactivity, and metrics.
You have seen these lists before we took out the self-serving, the non-trends, and the banal. Plus you can listen to this podcast while preparing your holiday meals!
This podcast discusses aspects of Demand Generation including content, platform, integration and measurement. Technology choices, processes, and sales/marketing collaboration are all covered.
The Marketing Plan is stellar and all the right processes and tools are in place. But if you do not have the people to execute on those plans and manage the process it is like a three legged stool missing a leg. This podcast provides some thoughts on hiring the right people.
Earned media can be a critical aspect of any marketing plan. But given that the content and platforms are out of the control of the organization, it's use can be challenging. This is a brief discussion of aspects of earned media.
Ten years ago savvy marketers used owned, earned and social media to compensate for lower budgets. But today, it is pay to play so paid media is back. Here are some thoughts on the uses of paid media.
Most people can name what marketing does and marketing goals. But what is the unique value that marketers add to any organization. This podcast names the key four pillars that add marketing value.