Business Psychology: Recent Episodes
John V Shaffer
Any size business help and consulting. To do it yourself advertising , business services and Business Psychology to break down walls and help bisiness owners realise they cannot do everything by themselves.
Day 50 of 50 day challenge
Start a referral program. Offer your customers rewards for every new >>>>>>LISTEN TO LEARN MORE
Day 49 of 50 day challenge
Follow up after a purchase. Contact customers to see if they’re happy >>>>>>LISTEN TO LEARN MORE
Day 48 of 50 day challenge
Send birthday greetings to customers with a special birthday offer or>>>>>>LISTEN TO LEARN MORE
Day 47 of 50 day challenge
Use direct mail. With so much email in your customers’ in-boxes, physical >>>>>>LISTEN TO LEARN MORE
Day 46 of 50 day challenge
Offer services related to your products, such as free repairs or annual >>>>>>LISTEN TO LEARN MORE
Day 45 of 50 day challenge
Use local social media influences to attract customers. A social media influences >>>>>>LISTEN TO LEARN MORE
Day 44 of 50 day challenge
se Google AdWords weather targeting to advertise weather-related products. For instance, if >>>>>>LISTEN TO LEARN MORE
Day 43 of 50 day challenge
Review your website SEO strategy to make sure it’s pulling >>>>>>LISTEN TO LEARN MORE
Day 42 of 50 day challenge
Get customers to sign up for mobile messages and you can text >>>>>>LISTEN TO LEARN MORE
Day 41 of 50 day challenge
Spruce up your facade. Make sure your store looks >>>>>>LISTEN TO LEARN MORE
Day 40 of 50 day challenge
Reward your most active loyalty program members with VIP experiences. For example, >>>>>>LISTEN TO LEARN MORE
Day 39 of 50 day challenge
Send targeted offers to loyalty program members who haven’t >>>>>>LISTEN TO LEARN MORE
Day 38 of 50 day challenge
Market to loyalty program members. As members build up loyalty >>>>>>LISTEN TO LEARN MORE
Day 37 of 50 day challenge
Reward them. Does your store already have a loyalty rewards program? Great. Let customers >>>>>>LISTEN TO LEARN MORE
Day 36 of 50 day challenge
Entertain children. Entice parents into your store (and get them to spend>>>>>>>LISTEN TO LEARN MORE
Day 35 of 50 day challenge
Provide a place to rest. Window shoppers might >>>>>>>>>LISTEN FOR MORE
Day 34 of 50 day challenge
Offer refreshments. On a cold, snowy or rainy day, free coffee, tea, hot chocolate and other treats can entice frozen shoppers to stop by>>>>>>>>>LISTEN FOR MORE
Day 33 of 50 day challenge
Make it mobile. If your business already uses mobile marketing apps that >>>>>>>LISTEN FOR MORE
Day 32 of 50 day challenge
Hold a flash sale. A limited-time, surprise sale can get customers in >>>>>>>LISTEN FOR MORE
Day 31 of 50 day challenge
Set up a photo booth. You can rent a photo booth for a week and encourage >>>>>>>>LISTEN FOR MORE
Day 30 of 50 day challenge
Use email marketing to get customers into your store. Send >>>>>>>>LISTEN FOR MORE
Day 29 of 50 day challenge
Create a pop-up shop inside your store. Invite a complementary >>>>>>>>LISTEN FOR MORE
Day 28 of 50 day challenge
Optimize your business for local search. Manage your local directory >>>>>>>>LISTEN FOR MORE
Day 27 of 50 day challenge
Use Facebook and Instagram ads to drive store visits. You can actually>>>>>>>>LISTEN FOR MORE
Day 26 of 50 day challenge
Accept in-store returns of online purchases. When customers make a >>>>>>>>LISTEN FOR MORE
Day 25 of 50 day challenge
If you sell online, offer a buy-online, pickup in-store option. Customers almost >>>>>>>>LISTEN FOR MORE
Day 24 of 50 day challenge
Make sure employees look busy and friendly. Employees who look >>>>>>>>LISTEN FOR MORE
Day 23 of 50 day challenge
Sell gift cards. Users have to come back in to your >>>>>>>>LISTEN FOR MORE
Day 22 of 50 day challenge
Piggyback off the popularity of nearby businesses. Benefit from>>>>>>>>LISTEN FOR MORE
Day 21 of 50 day challenge
Play music in your store. The right music can>>>>>>>>LISTEN FOR MORE
Day 20 of 50 day challenge
Do a product demonstration. Show customers>>>>>>>>LISTEN FOR MORE
Day 19 of 50 day challenge
Hold a class. Teach people how to do something>>>>>>>>LISTEN FOR MORE
Day 18 of 50 day challenge
Place pet water bowls outside. As strolling dog owners>>>>>>>>>>>>>>>>Listen for More
Day 17 of 50 day challenge
Offer a free gift with purchase. This can be enough>>>>>>>>LISTEN TO LEARN MORE
Day 16 of 50 day challenge
Give out free samples along with a >>>>>>>>LISTEN TO LEARN MORE
Day 15 of 50 day challenge
Attract a crowd with your window display. Creative displays shouldn’t >>>>>>>>LISTEN TO LEARN MORE
Day 14 of 50 day challenge
Lure customers inside by displaying some outside. Set up>>>>>>>>>>>Listen to learn more
Day 13 of 50 day challenge
Cross-promote with individual businesses. Put your flyers or>>>>>>>>>>>Listen to learn more
Day 12 of 50 day challenge
Start a local merchants association. Get together with nearby>>>>>>>>>>>Listen to learn more
Day 11 of 50 day challenge
Use Google Local Inventory ads. When customers search>>>>>>>>>>>Listen to learn more
Day 10 of 50 day challenge
Use social media (In store Social Media). Set up a “selfie wall” with a backdrop your customers >>>>>>>>Listen to learn more
Day 9 of 50 day challenge
Hold a contest. Make sure to promote it online, thru email and on your business' social ....>>>>Listen to learn more
Day 8 of 50 day challenge
Hold an in-store event. Can be a a fashion show, book signing, author reading, >>>>>>>>>>>Listen to learn more
Day 7 of 50 day challenge.
Promote perks via signage. Things such as.....free Wi-Fi? Do you offer>>>>>>>>>>>Listen to learn more
Day 6 of 50 day challenge
Use mobile signs. No Sign-twirlers dressed as hotdogs , but a >>>>>>>>>>>Listen to learn more
Day 5 of 50 day challenge
Provide bike racks or storage. Does a lot of your target market>>>>>>>>>>>Listen to learn more
Day 4 of 50 day challenge
Tell customers where they can park. Especially if your store has parking that’s>>>>>>>>>>>Listen to learn more
Day 3 of 50 day challenge
Announce you’re open. Put up an “Open” sign with your hours—even roll out an actual welcome mat. Have you ever driven.................................................................................................................listen for more